Ted Tanner:  TV is the workhorse of our consumer society . And all TV asks is that you think , merely think , about purchasing some of its fine products and ideas . No obligations , no expectations , no hard feelings if you 're not buying today , Noooo . Just have a look - see , is all TV asks . Oh , the medium is so generous , so compassionate , so understandin ' .
Ted Tanner: It does your thinkin ' for you . It is your friend . Ahhh , it gives so much and asks so little . And yet , there are some who do n't rush to embrace it .
Stanley Hope: They do n't ?
Ted Tanner: No , but TV does n't hold that against them , no , sir . Y'see , TV knows that it 's not their fault . TV takes the blame . And TV knows what to do . Give you more channels .
Mitchell Taylor: More channels ?
Ted Tanner: As many as it takes , until we find the one , * The One * that is right for you . And then you , and TV , can become _ one _ .
Ted Tanner: Meanwhile , I 've got thirty more houses to hook up before nightfall . And we are goin' for total penetration ! * Hallelujah , boys . *