Ron - Entrepreneur:  We haven't even talked numbers yet .
Jim Treliving: But what 's the cost of this ?
Ron - Entrepreneur: The cost per unit is $ 5.75 ...
Kevin O'Leary: YES ! YES ! YES !
Ron - Entrepreneur: But when you reuse it 100 times , that _ 5.75 _ becomes ...
Kevin O'Leary: But you have to use gasoline to bring it back . You have to drive it back , you have to wash it with hot water , you have to use phosphates to wash it . It 's * madness * what you 're proposing . It 's crazy ! Absolutely * crazy * !
Ron - Entrepreneur: One thing that you could consider is a separate industry that washes these . They can go around to the pizza stores , they could actually retrieve them ...
Kevin O'Leary: Earth to Ron , Earth to Ron , come in Ron .