1: Increasingly , people want to give their money to brands -- political as well as commercial -- that have a set of values they can also buy into . 2: A recent global study found that 63 % of consumers would buy a brand they perceive as authentic over its competitors , and more than 60 % would recommend an organization they perceive to be authentic . 3: Pease : Consumers are increasingly valuing brands perceived as authentic . Does the Clinton brand qualify ?
1: people 2: consumers 3: Consumers