1: You ca n't explore the hospitality industry 's desire to appeal to the millennial mindset without nodding to W Hotels by Starwood . 2: W 's target customer was a fashionable , high-energy individual -- someone who'd now likely be described as having a millennial psychographic . 3: It 's part of the hospitality industry 's aim to target millennial psychographic and trademark their names .
1: the millennial mindset 2: a millennial psychographic 3: millennial psychographic