[header] How to increase the bottom line for a coffee shop [title] Sell your customers high-priced drinks, such as espresso drinks. [step] Profits on espresso drinks can sometimes be 5 times higher than drip-coffee drinks. Offer your customers a free cappuccino or latte to get them to switch. <sep> (A) If you buy extra coffee, offer to pay the barista $4.57 for your drink. [title] Consider expanding your sales staff by purchasing low-cost coffee supplies, such as reusable coffee makers. (B) Aim for a total of about 30 percent in coffee sales and 70 percent in espresso sales. [title] Put espresso-based drinks at the top of the menu. (C) [title] Offer almond-sugar-free beverages, such as hot or low-speed made teas. [step] Some coffee shops offer this as a discount for their barista. (D) [title] Promote discounts, such as coffee-and-water deals or free items. [step] Some have given you discounts on beverages, items like coffee or a toy or accessory.
B