Sentence 1: A man wasn't making enough money selling rulers. 
 Sentence 3: The new 11 inch rulers were a big hit 
 Sentence 4:  He made a lot of money under this scheme 
 Sentence 5:  To celebrate his wealth he took a day off and went to the beach 
 Option 1: He decided to cut them an inch shorter to save money. 
 Option 2: He decided to start selling pens and pencils instead.