Sentence 1: James is sick of paying the expense of marketing campaigns. 
 Sentence 3: He partners with the people who do the inspecting of devices like his 
 Sentence 4:  They're more than happy to take his money and give him what he wants 
 Sentence 5:  James is happy they cost much less than buying advertisements 
 Option 1: Even though he's upset, he spends the money on advertisements anyway. 
 Option 2: There must be a better way to sell his device!