Comment: I agree - start  a new Coffee company. If Bobby Orr got involved, it would put these greedy little men from New York out of business. I worked in the Calgary oil patch and watched the 'American style of capitalism and business' wreck so many companies.
The model: Constant costs savings through hiring cheaper employees, screw service providers, cheap quality parts (as this article stresses). Why. Try to get the share price up for 2-3 years, where the options vest and bonuses to the executives and senior folks/ board (500 people) are huge and they move on without caring a bit about the company.
Sounds harsh, but basically how it works. A horrible model that so many companies now follow. I 'm conservative, but now understand why Bernie Sanders did so well in the USA. Corporate America is out of control and their greed will cause a social economic revolution. Think I am out to lunch - just watch!!! We need good, honest business people to take back control of our corporate world in Canada!