Do research on the H$U$. It is an AR-led organization. Of course, they are now careful how they couch their language as people become more aware of the difference between animal welfare and animal rights as philosophies. Pacelle has long been an AR "true believer" [LOTS of past quotes of his are out there}, but he's also a clever flimflam man. He did slip, however, in a follow-up article after the sickening announcement of SeaWorld's BAD partnership with H$U$. Pacelle actually used the word "animal rights" instead of "animal welfare" in referring to future activities to further diminish human contact and use of animals.