Based on the prices I had to pay at the Whole Foods in Redmond, Washington when I lived there for a year recently, I wouldn't plan on banking a lot of money in your savings account.  

And then there was the Whole Foods scandal from last year where the were proven to be mislabeling their food to make more money,  Their excuse was basically that everyone was doing it and that they were 'singled out'.

http://www.businessinsider.com/whole-foods-ceo-says-the-company-was-a-victim-in-overcharging-scandal-2015-7

And then they were caught selling GMO products in 2012 when they were 'all organic'.

I seldom eat or shop organic, but for those that do, caveat emptor near Whole Foods.