Yeah, the problem is that he's using a single large company's balance sheet to draw that conclusion.     1. Concessions have a higher profit margin (from a purchase v sales perspective) but a lower volume wrt total revenue.    2. Ticket sales have a lower profit margin (from a purchase v sales perspective) but a much higher volume wrt total revenue    The problem is so many other factors are not accounted for, not the least of which a large theater chain having a lot to gain from inflating profits from ticket sales. Plus overhead, labor, and the fact that not every movie theater in 2019 is AMC in 2009.