Comment: "They" are the alcohol industry who profit from the deaths, injury, and otherwise destroyed lives which result from the poison they sell. "They" sell this stuff knowing full well what the result will be. "They" use advertising which portrays their product as being safe when it clearly is not. "They" would be out of business if they were a manufacture of a product like automobiles which were unsafe and killed people. That is who "they" are. Is that clear enough?