Comment: While I highly doubt Mr Poplak needs me to defend his writing, I will say that 'fuck' is merely a word - a real word that can be found in the dictionary (right between 'fuchsia' and 'fuddle'), so why should there be a problem with using it for shock and emphasis? And honestly, if someone is going to be that badly affected by reading those four little letters, they're better off not reading Poplak's articles anyway, as he tends to deal with topics that are far heavier than one silly little swear word.

Or to put it another way, as Stephen Fry said: "If my words offend you, well so fucking what?"