Gary Lilien
Gary L. Lilien is Distinguished Professor of Management Science at the Smeal College of Business at Pennsylvania State University and is also the co-founder and research director of Institute for the Study of Business Markets ISBM, the world's leading institution focusing on fostering research in B2B markets. Biography Before joining Penn State University as a faculty member in 1981, Lilien was an assistant professor at the MIT Sloan School of Management. He has authored or co-authored twenty books, including the very popular Marketing Models with Phil Kotler and Sridhar Moorthy, Marketing Engineering with Arvind Rangaswamy and most recently, Principles of Marketing Engineering, with Arvind Rangaswamy and Arnaud De Bruyn. He has also published over 100 professional articles primarily in the areas of industrial marketing, new product development, marketing models, and bargaining theory. He was departmental editor for marketing for the journal, Management Science; is on the editorial board of the International Journal for Research in Marketing; is functional editor for Marketing for Interfaces, and is area editor at Marketing Science. He was editor-in-chief of Interfaces for six years. He is a member of INFORMS, the American Marketing Association, the Product Development and Management Association, and the European Marketing Academy. He