Licious
Licious is an e-commerce service, that sells seafood and meat, in addition to ready-to-cook and ready-to-eat products. It is operated by Delightful Gourmet Private Limited and headquartered in Bangalore, and was launched in 2015 by Abhay Hanjura and Vivek Gupta. Licious is India's first direct-to-consumer (D2C) unicorn. History Vivek Gupta and his friend, Abhay Hanjura started Licious in 2015. It is operated by Delightful Gourmet Pvt. Ltd. It operates out of three processing centres in Bengaluru, Mumbai, and Gurugram and is spread in 14 Indian cities. In 2021, Licious became India's 29th unicorn. In October 2022, Licious launched direct-to-consumer, plant-based meat brand, UnCrave. In March 2023, the company launched a new ad campaign called the ‘All You Can Eat Meat Buffet.’ featuring The Great Khali. Funding In September of its founding year 2015, Licious received $1 million in seed investment from former Infosys Board member and CFO T. V. Mohandas Pai. In 2016, Licious received $3 million investment from Mayfield Capital and 3one4 Capital. Next year Licious raised $10 million investment from existing and new ones including Mayfield India, 3one4 Capital, Sistema Asia Fund and Neoplux Technology Fund. In 2018, Licious raised $25 million investment from Bertelsmann India Investments and