Webtrekk
Webtrekk GmbH is a German company that offers marketing analytics and customer intelligence software. With Webtrekk, companies can connect, analyze and activate user and marketing data across all devices. Since 2019, Webtrekk is part of the marketing technology service provider, Mapp. History Webtrekk was founded in 2004 by CEO Christian Sauer and CTO Norman Wahnschaff. In 2009, Webtrekk received a €1 million venture capital investment from Corporate Finance Partners as the winners of an Awin-sponsored Publisher Initiative Contest. In 2012, Webtrekk won the Frost & Sullivan Award for "Finally Bringing the ‘Real Time’ Into Online/Digital Analytics". In 2014, Webtrekk closed its third round of financing, collecting a total of up to €25 million from DPE Deutsche Private Equity. In 2018, Webtrekk won the bronze International Stevie Award in the category "Business or Competitive Intelligence“ for its cross device tracking tool, the Cross Device Bridge. In 2019, Webtrekk was honored with the German Stevie Award in Gold for its Realtime Predictions. In 2019, Webtrekk was acquired by the marketing technology service provider Mapp. Products and services Webtrekk provides a variety of products to gain insights from data and trigger marketing activities. Products and services are cross-channel campaign reporting and AI-enabled marketing