Alfred E. Neuman
Alfred E. Neuman is the fictitious mascot and cover boy of the American humor magazine Mad. The character's distinct smiling face, parted red hair, gap-tooth smile, freckles, protruding ears, and scrawny body first emerged in U.S. iconography decades prior to his association with the magazine, appearing in late 19th-century advertisements for painless dentistry the origin of his "What, me worry?" motto. The magazine's editor, Harvey Kurtzman, claimed the character in 1954, and he was named "Alfred E. Neuman" by Mads second editor, Al Feldstein, in 1956. Since his debut in Mad, Neuman's likeness has appeared on the cover of all but a handful of the magazine's over 550 issues. Rarely seen in profile, Neuman has almost always been recognizable in front view, silhouette, or directly from behind. History Discovery Harvey Kurtzman first spotted the image on a postcard pinned to the office bulletin board of Ballantine Books editor Bernard Shir-Cliff. "It was a face that didn't have a care in the world, except mischief", recalled Kurtzman. Shir-Cliff was later a contributor to various magazines created by Kurtzman. Mad debut In November 1954, Neuman made his Mad debut on the front cover of Ballantine's The Mad Reader, a paperback collection of