Ektar
Kodak Ektar is a professional color negative film introduced in 2008, designed for nature, outdoors, fashion, and product photography. The film offers ultra-fine grains, ultra-vivid colors, and high saturation, and is available in ISO 100 only. Another film named "Ektar" was introduced in 1989 by Eastman Kodak as a semi-professional color negative film, but it was later discontinued and was replaced by Royal Gold. History Use of name Prior to its use on films, the Ektar name originally referred to Eastman Kodak's premium-priced lenses for professional use, which were introduced in 1936 and sold until the 1960s. In contrast to the branding from other lens-makers, Kodak emphasized that the name was a quality mark rather than referring to any particular optical formula. Original Ektar film (1989 to 1997) Ektar started as a color 35mm and 120 semi-professional film introduced by Eastman Kodak in 1989, which used the common C-41 process. It was designed to offer ultra-fine grain. It was manufactured in 25, 100 (replaced the poor selling 125 in June 1991 ), and 1000 ISO formats. 400 speed film was available until 1997. Poor market segmentation was cited as a factor in Kodak's decision to discontinue Ektar in 1994. The