S.Oliver
s.Oliver, legally s.Oliver Bernd Freier GmbH & Co. KG, is a German fashion company headquartered in Rottendorf that sells apparel, shoes, accessories, jewellery, fragrances and eyewear worldwide. History The company was founded in 1969 by Bernd Freier (who was also its billionaire CEO until 2014 ) as a small boutique in Würzburg with only 25 square metres of floor space, named Sir Oliver after the hero of Charles Dickens novel, Oliver Twist. To reflect the spirit of the times, the "Sir" was added to the name in homage to the London fashion scene and to add international flair to the boutique, as the British capital's most successful gentleman's outfitters also featured a "Sir" in their names. In the 1970s, fashion suppliers were frequently unable to deliver the quantities ordered by retailers or to deliver them on time. In 1974, Bernd Freier decided to travel to India to negotiate directly with local textile manufacturers, thereby gaining independence from the wholesalers. Subsequently, he had his own successful range of "Madras Check shirts" manufactured, which found a ready market in Germany, sold through, amongst others, E. Breuninger GmbH & Co, Uli Knecht, Wöhrl and Wormland. In 1978, following a legal dispute with '4711',