Doxa S.A.
Montres DOXA S.A. is an independent Swiss watch manufacturer founded in 1889. Doxa is best known for its dive watches. Between 1968 and 1978 DOXA became part of Synchron S.A. In 1978 DOXA S.A. was acquired by Aubrey Frères S.A. and then was sold to the Jenny family in 1997. In 2002 Doxa introduced re-editions of its watches and timepieces in limited quantities. The name Doxa (Δόξα) is the Greek word for "belief" or "opinion", or in Christian contexts, "glory". History Doxa, founded in 1889 by Georges Ducommun, began as a maker of dress watches and other timepieces. Over the years, Doxa gained in size and branched out into other timekeeping markets. In the late 1960s Doxa decided to devote resources to create a watch to be used for diving. Tests indicated that an orange face was more visible in murky water. Doxa also consulted with divers, including Jacques Cousteau, then chairman of "U.S. Divers," and Claude Wesly (a Cousteau companion and the first man to spend seven days thirty-three feet underwater). A staff of engineers and professional divers was assembled to create a watch with the required features. The Sub300t was purchased in quantity by U.S. Divers, who resold