Michael B Simon
Michael B. Simon is an American entrepreneur and analytics expert who notably led analytics efforts on Barack Obama's 2008 presidential election campaign. He is the co-founder of the technology startup Elucd. Early life Simon reportedly got his first computer at the age of four and, as a fifteen-year-old high school freshman in 1996, had started an internet business with four friends. He attended Seaholm High School in Birmingham, Michigan, and earned BA and JD degrees from the University of Michigan. Career Political campaigns After working as a field organizer for the Michigan Democratic Party in the 2000 presidential election, and then on John Kerry’s campaign for president in 2004, Simon joined Barack Obama's 2008 presidential campaign as the analytics director, based in the Chicago headquarters. As a part of this campaign, he managed stockpiles of data on voter behavior and preferences. His strategy of precision targeting has been credited with helping to identify undecided voters who could be courted by Obama. Following the campaign, he was appointed in 2009 to serve in the Obama Administration at the Department of Health and Human Services, where he focused on healthcare reform and Medicare. Simon has been a guest speaker at Harvard's Kennedy