Lamplight Analytics
Lamplight Analytics is a social media analytics company headquartered in Hong Kong. The company provides a software-as-a-service (SaaS) social media platform called Lamplight that allows users to capture and aggregate data from social media, blogs, boards, forums and other media online. History Lamplight Analytics was launched in November 2014. Lamplight further interprets social media data using proprietary technology, algorithms, machine learning and natural language processing so businesses and individuals can understand the world's social media data. The tool offers data visualisation, sentiment analysis, influencer identification and geolocation, among other features that help users uncover important insights through social media data quickly and easily. The company's current management includes Fergus Clarke, former Head of Research in North Asia for Edelman Intelligence, the research, analytics and measurement division of Edelman and Nathan Pacey, former Technical Architect at SAI Global and Head of IT and Risk at Arnott Capital, where he worked on high-frequency trading platforms, data warehousing strategy and implementation. Business Model Lamplight Analytics primarily offers a freemium SaaS product (called Lamplight) to its users. The company also provides a suite of added enterprise-level services including reporting, data & platform integration, influencer identification, customization and consulting services. Funding In September 2015, Lamplight