Modelzone
Modelzone (often typeset ModelZone and Model Zone) is a scale model brand owned by British retailer WHSmith, of scale models and related products are sold in WHSmith stores and online. Prior to administration and the subsequent acquisition of the brand by WHSmith in 2013, it operated as a retail company through a chain of high-street stores and a distribution arm, Amerang; when Modelzone entered administration in June 2013, the company had 47 branches and 385 employees, and was the UK's largest model retailer. On 28 August 2013, administrators announced that the company would cease independent trading during September 2013 and the remaining 18 shops would close at that point. In October 2013, WHSmith announced that it had acquired the ModelZone name, with plans to use the brand to sell products through existing WHSmith branches; 10 of its shops had begun to carry products under the brand name by the end of November 2013, with WHSmith also using the Modelzone name to sell online by December 2013. History Beginnings and name change Originally incorporated as Model Aircraft (Bournemouth) Ltd on 8 November 1937, the company started with one store in Brighton in the 1930s. When this was sold after about 40