Outdoor Media Association
The Outdoor Media Association (OMA) is the national industry body that represents most of Australia's Out-of-Home (OOH) media display companies and production facilities, as well as some media display asset owners. It was first incorporated in 1939. History The Outdoor Media Association operates nationally and prior to July 2005, traded as the Outdoor Advertising Association of Australia (OAAA). The association was created to; track audience measurement through MOVE; promote and endorse the Out-of-Home advertising medium through marketing initiatives; conduct research; maintain government and media relations; lobby policy and regulation; provide member services and revenue reporting. MOVE (Measurement of Outdoor Visibility and Exposure) is Australia's first national Out-of-Home (OOH) audience measurement system. MOVE is managed and administered by MOVE Pty Ltd. In 2010, Charmaine Moldrich was appointed as the CEO of the OMA and MOVE. Board of directors The OMA is governed by a board of directors that is elected by the OMA members. This is in accordance with the Constitution of the Outdoor Media Association. Members of the board in 2018 include Steve O'Connor (Chairman), CEO JCDecaux; James Warburton, CEO APN Outdoor; Mike Tyquin, CEO Adshel; Kirsty Dollisson, managing director TorchMedia; Brendon Cook, CEO oOh!media; Chris Tyquin, Joint managing director