Etude House
Etude House () is a South Korean cosmetics brand owned by Amore Pacific. The brand name 'Étude' means 'study' in French. As of 2018, there were 393 Etude House stores, and in 2019, only 285 Etude House stores. History The company was established in 1966 and the corporate name was changed to Oscar Corporation in 1985. In 1990, it was incorporated by Amore Pacific Group. The name was changed to Etude Corporation in 1997. Etude House Seoul was launched in 2005. It opened its 100th brand store in 2007 and its 200th in 2009. In 2009, Etude House launched stores in Taiwan, Singapore and the Philippines. It also launched stores in Brunei and Myanmar in 2010. It opened its 100th overseas branch in the same year. Etude House opened its first branch in Shinjuku, Japan, in November 2011. During March 2018, certain products were recalled by the Ministry of Food and Drug Safety for containing high amounts of antimony, shortly before Etude House opened its first branch in the Middle East in Dubai and a second branch in Kuwait. Spokespersons and models Etude House was endorsed by Jun Ji-hyun from 1999 to 2000. S.E.S replaced her and endorsed the brand