Own It (Rico Nasty song)
"Own It" is a song by American rapper Rico Nasty, released on September 17, 2020 though Atlantic Records and her own Sugar Trap label as the second single from her debut studio album, Nightmare Vacation (2020). The song's music video was directed by Philippa Price and was met with critical acclaim upon release, specifically towards the costumes worn by Rico Nasty and the general aesthetic of the video. Background and release On the motive behind the song, Rico Nasty told Metal Magazine that it was "built upon owning yourself. The good, the bad & the ugly". "Own It" was preceded by the lead single "iPhone" which was released a month before on August 13, 2020. Critical reception Chris DeVille of Stereogum described "Own It" as "danceable and extremely fun" and wrote, "Over rhythmically charged production that knocks hard while erring on Rico's more accessible side, she raps a string of boasts." In his rundown of the tracks released in that week, Billy Niles of E! described the song as a "bouncy bop", while Patrick Johnson of Hypebeast noted that it "showcases just how singular both her talent and vision are." BrooklynVegan described the song as "booming" and "super catchy", and