New Chapter
New Chapter, Inc. is the American manufacturer of the New Chapter brand of vitamins and other organic dietary supplements. Based in Brattleboro, Vermont, the company is a Public Benefit Corporation (PBC) subsidiary of Procter & Gamble. The company's products include herbal supplements, probiotics, superfood greens and mushrooms. Corporate organization New Chapter was acquired by Procter & Gamble in 2012. As a PBC, its stated public benefit is “sustainably promoting public health by nourishing body and soul through its products, including, but not limited to, whole foods and herbal supplements, in an environmentally conscious and socially responsible way." The company is a certified B Corporation. According to B Lab, in 2014, New Chapter became the first major vitamin and supplement company to become a certified B Corp. P&G is one of several publicly held multinational corporations to have become involved in the "B Corp movement" through a subsidiary. Products Products under the New Chapter brand include organic dietary supplements. According to Supermarket News, in 2021, New Chapter was one of the top selling brands in organic multivitamins and organic turmeric. Patents In 2019, the USPTO granted Procter & Gamble a patent for a food supplement containing biotin, Reishi mushrooms and a