Paul Lukas (journalist)
Paul Lukas (born March 21, 1964) is an American journalist, author, and the founding editor of Uni Watch, a blog devoted to uniform design. Lukas has been called "sports journalism's foremost uniform reporter,” “a minutiae fetishist,” and a “professional geek." As a journalist he helped legitimize broader news coverage of sports uniform design with his work appearing in The New York Times, GQ, Fortune, Gourmet, Saveur, The Wall Street Journal, ESPN The Magazine, Sports Illustrated, Spin, Glamour, The New Republic, The Financial Times, and InsideHook. Lukas also authored a book about the intricate design of consumer products and services. Uni Watch The first Uni Watch column ran on May 26, 1999, in the Village Voice and discussed baseball's evolving uniform combinations. In 2003 the column moved from the Village Voice to Slate.com. From 2004 to 2019, Uni Watch ran as a regular column on ESPN.com and was described as a "sports fashion column that helped legitimize mainstream news coverage of everything from wholesale franchise rebranding to tweaks in fonts or piping on uniform sleeves". Lukas owns the rights to the name Uni Watch, and in 2006 launched a separate blog to supplement the material in columns on ESPN.com. In 2019,