WPCO (South Carolina)
WPCO (1230 AM, "94.9 The Palm") was a radio station in Columbia, South Carolina. Last owned by Alpha Media, it broadcast an adult album alternative (AAA) format. Its studios were on Pineview Road in Columbia, with a transmitter tower located near Bicentennial Park along the Congaree River in downtown Columbia. It was also heard on FM translator W235CH at 94.9 MHz, using the translator's dial position as its moniker, "94.9 The Palm." (South Carolina is known as the Palmetto State.) After going silent in January 2022, WPCO's license was cancelled and deleted by the FCC on January 5, 2023. The AAA programming, no longer heard on the AM station, continues on the FM translator, 94.9 W235CH, now rebroadcasting co-owned 93.5 WARQ-HD4. History The station signed on the air on January 1, 1947. Its original call sign was WNOK and it featured programing from the Mutual Broadcasting System. In the early 1950s, WNOK had added a UHF TV station on Channel 67, eventually changing to Channel 19 by the early 1960s. (WNOK-TV was sold by 1977, becoming WLTX.) Also, an FM station on 104.7 was added in 1958, which is where WNOK's call letters reside today. In the late 1950s and