Sustainopreneurship
Sustainopreneurship (entrepreneurship and innovation for sustainability) is an idea that emerged from the earlier concepts of social entrepreneurship and ecopreneurship, via sustainability entrepreneurship. The concept aims to use creative business organization in order to solve problems related to sustainability. With social and environmental sustainability as a strategic objective and purpose, sustainopreneurship aims to respect the boundaries set in order to maintain the life support systems in the process. In other words, it is a "business with a cause" – where ideally world problems are turned into business opportunities by deploying sustainability innovations. Definition The definition first introduced in 2006 is: Deployment of sustainability innovations: Entrepreneurship and innovation for sustainability. Short for sustainability intra-/entrepreneurship. To focus on one or more (world/social/sustainability-related) problem(s), find/identify and/or invent a solution to the problem(s) and bring the innovation to the market by creating an efficient organization. With the (new alternative deep transformation of an old) mission/cause-oriented sustainability business adding ecological/economical/social values, with a bias towards the intangible – through dematerialization/resocialization. The value added at the same time preserving, restoring and/or ultimately enhancing the underlying utilized capital stock, in order to maintain the capacity to fulfill the needs of present and coming generations of stakeholders. Conceptual