David House (computer designer)
David (or Dave) House is an American engineer and computer designer. He was an executive at Intel, where he led the division that produced the company’s microprocessor product line. He was one of the key architects of the company’s marketing and was credited for coining the slogan “Intel Inside”, which was used in the advertising campaign that made Intel a household name. Biography House completed a BSEE at Michigan Technological University in 1965. He then obtained an MSEE in 1969 from Northeastern University. Career House began his career as a computer designer. He worked for Raytheon’s Computer and Communications Division. Because the company was situated in Boston, he was able to complete his masters at Northeastern University. At Raytheon, he designed data acquisition and computer communications systems. House became part of Honeywell Computer Control Division beginning in 1968. His work involved the design of mini computers. In 1972, he became the director of Microdata’s computer development division. Two years later, he joined Intel. His first job title was “manager of applications”. He took on greater responsibilities and eventually rose to the position of general manager of the company’s Microcomputer Components Division. Under his tenure, Intel developed the world’s first commercial