Beti Bachao Beti Padhao
Beti Bachao, Beti Padhao ( Save the Daughter, Educate the Daughter) is a campaign launched by the Government of India. It mainly targets the clusters in Uttar Pradesh, Haryana, Uttarakhand, Punjab, Bihar and Delhi. Background The child sex ratio in India had been going down at an alarming rate. In the population census of 2011, the child sex ratio in India was 919 females of girls aged 0 to 6 years old. During the 2014 International Day of the Girl Child, Prime Minister Narendra Modi asked the public to help end sexism against girls in India. The Beti Bachao, Beti Padhao (BBBP) scheme was launched on 22 January 2015 by Prime Minister Narendra Modi. It aims to address the issue of the declining child sex ratio image (CSR) and is a national initiative jointly run by the Ministry of Women and Child Development, the Ministry of Health and Family Welfare and the Ministry of Education. It initially focused on multi-sector action in 100 districts throughout the country where there was a low CSR On 26 August 2016, Olympics 2016 bronze medallist Sakshi Malik was made the brand ambassador for BBBP. The hashtag #SelfieWithDaughter was promoted on social media in June