Elvir Omerbegovic
Elvir Omerbegovic (born 1979) is a German entrepreneur of Bosnian descent who is mainly known as the founder and CEO of the hip hop label Selfmade Records and as President of Rap of Universal Music Germany. He is also the founder of the clothing label Pusher Apparel and the co-founder of Suckit. Early life and career Omerbegovic was born in Mettmann, West Germany in 1979, the son of Bosnian immigrants. At the age of 12, he began to play streetball and won the German championship with his team several times. From 1993 onwards, he performed his sport semi-professionally, playing for Bayer Giants Leverkusen and Brandt Hagen. At the age of 16, he competed against AAU teams in New York as a member of a selected squad. Prior to finishing high school in Germany, he also played basketball at a high school in Kentucky for one season. Upon graduation, Omerbegovic worked for RTL Newmedia in Cologne, Germany. He then earned a bachelor's degree in political science, media and sociology. Subsequently, he received a master's degree in political communication. In 1999, he met Philipp Dammann during a community service training in Herdecke. Dammann, alias Flipstar, was a member of the hip hop