Lady M (boutique)
Lady M is a luxury confections brand established in 2001, most famous for its signature Mille Crêpes Cakes. It operates over 50 boutiques worldwide. History One of Lady M's founders, Emi Wada, invented the mille crêpes cake and sold them in her Paper Moon Cake Boutiques in Japan starting in 1985. The mille crêpe cakes she created consist of 20 thin handmade crêpes layered with light pastry cream and topped with a caramelized crust. In 2001, Wada helped found Lady M as a wholesale business delivering cakes to hotels and restaurants in New York City. By 2004, the Lady M cakes had become so popular that the company decided to open a store in Manhattan's Upper East Side. Wada later relinquished ownership in Lady M so she could concentrate on business back home in Japan. Current Lady M CEO Ken Romaniszyn joined the business in 2008, and has overseen its introduction and growth of online shipping, its expansion into new markets, and its launch of new product lines. Following success in Hong Kong and Taiwan, Lady M opened its first boutique in mainland China in Shanghai in 2017 to huge crowds. It expanded rapidly in the country in subsequent years,