West Coast Cooler
West Coast Cooler is a wine cooler made from white wine and fruit flavourings. It is owned and produced by Pernod Ricard's Irish subsidiary, Irish Distillers. It has an alcohol content of 3.5%. History and marketing It was launched in Dublin on 21 August 1984 but was relaunched in 2004 with a new image. It is primary marketed at young to middle-aged women. The relaunch involved an advertising campaign showing three women getting ready for a night out in a manner that resembled a sitcom with the slogan "It's Showtime!". The drink has been involved in promotions such as the sponsorship of the Belfast premiere screening of the film Confessions of a Shopaholic and the West Coast Cooler FASHIONWEEK. Varieties This product is sold in 750 ml bottles or the 250 ml bottles in packs of 4 bottles from Off Licences, or can be purchased chilled in 250 ml bottles in pubs and nightclubs. On 6 July 2009, a new product was launched, "West Coast Cooler Rosé", which is made from rosé wine and berry and fruit flavourings. In May 2011 a new Citra variety was launched. The makers claim that Citra has a citrus taste. West Coast Cooler and