Sig Rogich
Sigmund Aronson "Sig" Rogich (born May 17, 1944) is an Icelandic/American businessman and is president of The Rogich Communications Group, a business facilitator, public relations, and crisis management firm. He is also a former US Ambassador to Iceland. Rogich also founded in 1973 Las Vegas based R&R Advertising, now R&R Partners, Nevada's largest advertising and marketing firm, and has been involved with Las Vegas marketing for more than 30 years. His entertainment and business relationships have included Frank Sinatra, Donald Trump, Mike Tyson, Steve Wynn, Kirk Kerkorian, and Sheldon Adelson, among others. Rogich was a senior media consultant to Republican candidates for office, including Presidents Ronald Reagan and George H. W. Bush. He was senior campaign consultant for former Nevada governors Mike O'Callaghan, Kenny Guinn and Jim Gibbons. Early life Born in Iceland, his family moved outside of Las Vegas in 1954 while his father worked in a titanium metals factory. His father went on to be a foreman at a company that made neon casino signs and his sister was a dancer in Folies Bergère, a review that toured with Sammy Davis Jr. Rogich worked odd jobs from the time he was small, and as he got older toiled