Commercial art
Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting the sale and interest of products, services, and ideas. It relies on the iconic image (pictorial representations that are recognized easily to members of a culture) to enhance recall and favorable recognition for a product or service. An example of a product could be a magazine ad promoting a new soda through complementary colors, a catchy message, and appealing illustrative features. Another example could be promoting the prevention of global warming by encouraging people to walk or ride a bike instead of driving in an eye catching poster. It communicates something specific to an audience. People can obtain training, certifications, and degrees that incorporate commercial arts in many exercises, activities, and programs. Skills Commercial artists have the ability to organize information and knowledge of fine arts, visualization and media in a way to reach an audience's attention. Some of these skills may include the following: Attention to detail Ability to communicate effectively Experience or skills in the fine arts (drawing, painting, photography, etc.) Knowledgeable