Landor Associates
Landor Associates was a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses. Headquartered in San Francisco, the company maintains 26 offices in 20 countries, including China, France, Germany, India, Italy, the United Kingdom, Mexico, Singapore, Australia, Japan, South Africa, and the United States. Landor was a member of the Young & Rubicam Group network within WPP plc, the world's largest advertising company by revenues. Landor's work includes brand research and valuation, brand strategy and architecture, brand purpose and green design, corporate identity and packaging design, innovation, naming and writing, branded experience, brand equity management, employee engagement, and digital branding. History Origin German immigrant Walter Landor and his wife Josephine (the original "associate") founded the company in 1941. Walter Landor intended to "...concentrate on designing everyday products that would make life more pleasant and more beautiful." Some of Landor's earliest designs were beer company logos that earned awards from the Brewers Association of America and the Small Brewers Association. For Arrowhead, Landor created a tilt bottle with two flat sides that could be poured without being lifted from the table. This unique design won several awards,