Acne Studios
Acne Studios is a multidisciplinary luxury fashion house based in Stockholm, Sweden that specializes in men's and women's ready-to-wear fashion, footwear, accessories and denim. When founded in 1996, the label derived its name from the creative collective ACNE; initially an acronym for Associated Computer Nerd Enterprises and later a backronym of Ambition to Create Novel Expressions. Founder and Creative Director Jonny Johannson's interest in photography, art, architecture and contemporary culture is reflected in the brand's clothing, publications, furniture, exhibitions and special collaborations. History Acne Studios was founded in 1996 in Stockholm, Sweden as part of the creative collective ACNE that focused on graphic design, film, production and advertising. In 1997, cofounder Jonny Johansson created 100 pairs of raw denim jeans with red stitching and gave them away to friends and family. Wallpaper* and Vogue Paris quickly picked up on the popularity of the jeans and Acne Studios rapidly expanded their fashion offering outside of denim. In 2006, Acne Studios became a standalone company and separated from other entities within the collective ACNE such as Acne Film, Acne Advertising and Acne Digital, at the same time launching their e-commerce operation. Since launching, Acne Studios has grown into a global fashion house