PBS Kids
PBS Kids (stylized in all caps) is the brand for most of the children's programming aired by the Public Broadcasting Service (PBS) in the United States. The target audience is children between the ages of 2 and 8. PBS Kids brand programming is aired daily on most local PBS stations during a daytime block, typically scheduled in the morning hours, in addition to a separate 24/7 channel (sometimes called PBS Kids Channel or PBS Kids 24/7). Both the block and 24/7 service are broadcast over the air, via cable and satellite providers and on streaming platforms. Select programming is also available internationally. History PTV block PBS had historically aired programs for children such as Sesame Street, Mister Rogers' Neighborhood, and Reading Rainbow; prior to 1993, these programs aired under general PBS branding. In August 1993, PBS introduced new branding for their children's programs featuring "The P-Pals", animated characters shaped like PBS logos who encouraged skills such as gathering information, self-esteem, cooperation and achieving goals in specially developed interstitials. The framework for PBS Kids was established as part of PBS' "Ready to Learn" initiative, a project intended to facilitate access of early childhood educational programming to underprivileged children. On July 11,