Shelly Palmer
Shelton Leigh "Shelly" Palmer is an advertising, marketing and technology consultant, and business adviser. He is the Professor of Advanced Media in Residence at the S. I. Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, a tech strategy and solutions consulting practice. He is the former president of the National Academy of Television Arts & Sciences (NATAS), New York chapter (NATAS/NY), and he served as the chairman of both the Advanced Media Committee and the Technology Committee for the organization. He is also known for his work as a composer and producer. Education and career Palmer completed his graduation from the New York University's Tisch School of the Arts with a B.A. in direction and production of film and television in 1979. He started his career at age 12 as a musician. He wrote Meow Mix jingles and composed music for Live with Regis and Kelly, Spin City and MSNBC. The "Palmer News Package" is Palmer's arrangement of the Channel 2 News theme originating from WBBM-TV in Chicago and has been used by stations across the country including WBBM's sister station WCBS-TV in New York City, who commissioned the arrangement. Palmer produced HotPop, which