Estrid Ericson
Estrid Maria Ericson (1894–1981) was a Swedish designer, entrepreneur and founder of the interior decorating company Svenskt Tenn. Biography Estrid Maria Ericson was born in Öregrund but grew up in Hjo by Lake Vättern in Sweden. Her parents ran a hotel, and when died, she and three of her sisters took over the company. When Ericson had graduated by the age of 19, she moved to Stockholm to attend the art school today known as Konstfack. She specialized in pattern making. After working a semester as an arts teacher back in Hjo, Ericson was offered a position at Svenska Slöjdföreningen, an arts and crafts company in Stockholm. She started working at the home and furniture department. From there, Ericson started working as a consultant in home furnishing for her former teacher Elsa Gullberg. There, she got to know the pewter artist , which was to become her partner in founding Svenskt Tenn in 1924. She got the money to start the company from a small inheritance from her father. The focus of the company was creating modern pewter decorative objects that Ericson designed herself, made by Fougstedt and two other staff members. These objects were displayed at the International Exhibition