Madonna and business
American singer-songwriter and businesswoman Madonna started some enterprises in her career, including Maverick and its subdivision Maverick Records. She was one of the first women in music to have established an entertainment company and a record label. In its early years, Maverick Records became the highest-grossing artist-run label. Madonna entrepreneur's profile became visible to her public image in her first decades, receiving praise, although it was the only role recognized by many of her critics. Despite the ever-evolving nature of business, Madonna received immediate and retrospectively interest from marketing, management and businesses communities. She was discussed in related themes, including capitalism, marketing strategies and consumerism. Called the "Material Girl", Madonna also epitomized the consumer ethos of the 1980s and beyond, for which she attained both cultural praise and severe criticisms. She was considered the ultimate in crass commercialism and the epitome of banal consumerism. Madonna has been continually considered by many critics as only a "marketing product". Furthermore, Madonna is also credited with pioneering some brand management strategies, and for helping shape music business even decades afterward her debut. She became the first solo entrepreneur woman on a Forbes cover (1990). Madonna also served as a role model of self-actualization