Sensational spelling
Sensational spelling is the deliberate spelling of a word in a non-standard way for special effect. Branding Sensational spellings are common in advertising and product placement. In particular, brand names such as Krispy Kreme Doughnuts (crispy cream), Weetabix (wheat, with bix being derived from biscuits), Blu-ray (blue), Kellogg's "Froot Loops" (fruit) or Hasbro's Playskool (school) may use unexpected spellings to draw attention to or trademark an otherwise common word. In video games, well-known examples of sensational spelling include "Mortal Kombat (combat) and Nintendo's "Pak" (pack), the name used for the media and accessories of its early video game systems. In popular music Sensational spelling may take on a cult value in popular culture, such as the heavy metal umlaut. Other examples include The Byrds, and Led Zeppelin, in which "led" was deliberately misspelled to make clear it is pronounced (as in the metal lead) rather than the other pronunciation of "lead", . Whereas The Beatles were named largely as a pun for their beat-driven style, many bands following their success in the mid-1960s (e.g. The Monkees) adopted sensational spelling in an effort (by either themselves or their record labels) to capitalize on a fad. The Turtles successfully resisted an effort