What's Trending
Origin What's Trending was as an American live television show with CBS Interactive that streamed on CBSNews.com and YouTube. Shira Lazar starred as the host, who anchored the show since its inception. What's Trending featured segments on pop culture, music, and movies, including trending videos and personalities on the internet. The show debuted on May 15, 2011 and originally streamed live once a week. On August 20, 2012, the show rebranded itself and expanded to stream five days a week covering the most popular videos on YouTube. What's Trending eventually went separate ways from CBS Interactive and operated under its own publisher entity under What's Trending, Inc. CBS Show Format The show consisted of a daily 'Trending Now' top 5 video countdown that showcases the biggest viral videos of the day on YouTube. Throughout the week, different segments feature musical performances, packages featuring curated lists of videos on YouTube, and interviews with high-profile celebrities and YouTube talent. Guests included: will.i.am, Larry King, Mark Cuban, Lisa Kudrow, Stan Lee, Kevin Smith, Jason Mewes, Burnie Burns, Drew Carey, iJustine, Spoken Reasons, Cimorelli, Kendrick Lamar, Talib Kweli, Big Sean,Jenna Marbles, Tony Hsieh, Dustin Lance Black, Jon Landeau, The Gregory Brothers, Antoine Dodson, Incubus,