Studio Total
Studio Total was a Swedish marketing and advertising agency in Stockholm and Malmö. They focused primarily on creative PR, such as guerrilla marketing, and have attracted much attention for several campaigns, both locally and globally. Their first assignment was for the National Swedish Touring Theatre, for which the fictional political party "Kulturpartiet" became one of the most successful Swedish PR-campaigns in 2005. On the political theme, Studio Total also stirred up controversy in 2010, when Swedish feminist Gudrun Schyman burned 100,000 kronor (approximately $14,000) in a protest against unequal pay. In 2012 Studio Total won a gold epica for worlds best PR. One of their most noticed campaigns globally is Wall of Sound, the world's biggest iPod speaker for Swedish clothing firm Brothers. In 2010, it won a nomination for "music gadget of the year" at the T3 gadget awards in London. Teddybear Airdrop Minsk 2012 On 4 July 2012, Studio Total arranged an airdrop of teddy bears endorsing freedom of speech over Belarus. The group called the mission "Teddybear Airdrop Minsk 2012". A plane piloted by Tomas Mazetti and Hannah Lina Frey took off from Pociunai, near Kaunas, Lithuania, and illegally entered Belarusian airspace, proceeding over the town of