Chicken sandwich wars
The Chicken sandwich wars is a marketing trend in the United States during which a great number of American quick serve restaurant chains introduced fried chicken sandwiches to their menus. The phenomenon began in 2019 when the Popeyes and Chick-fil-A chains disputed which of them was first to serve such an item. Over 20 American fast food brands added fried chicken sandwiches to their menus during the next two years. History On August 12, 2019, Popeyes introduced a fried chicken sandwich to its menu, an addition that prompted Chick-fil-A (a chain that had seen its market share increase in the 21st century, buoyed by increasing American consumption of chicken) to claim – in a Tweet – that its own fried chicken sandwich predated Popeyes' sandwich. A tête-à-tête on social media between the two restaurant chains followed, which The New York Times reported "captivated the internet for ... [a] week and a half". By the end of 2019, Popeyes had seen a 38 percent increase in sales, with the surge in business largely attributed to its new chicken sandwich. In a November episode of the comedy serial Saturday Night Live, Harry Styles starred in a sketch that parodied the popularity of