10 Bold
10 Bold is an Australian free-to-air digital television multichannel owned by Network 10. It originally launched on 26 March 2009 as One HD with a focus on broadcasting sports-based programming and events, but rebranded to One in April 2011 to more reality, scripted and adventure-based programming aimed at males between the ages of 25 and 54. As of October 2018, the channel now primarily broadcasts dramatic programming aimed towards viewers 40 and older. Due to the relaunch of 10 HD on 2 March 2016, it was reduced to a standard-definition broadcast for 5 years until 23 September 2021 at 6am when it switched to HD. History Sports format channel The channel commenced broadcasting as One HD on 26 March 2009 at 7.00 pm in Melbourne (due to live coverage of the Australian Football League) and at 7.30 pm in Sydney, Brisbane, Adelaide and Perth. The channel, owned by Network Ten, featured nonstop sport content including live sport, sports documentaries and sports-themed movies. One initially broadcast in high definition on digital channels 1 and 11 with a standard-definition simulcast on digital channel 12 known as One SD or One Digital. At launch, One replaced the previous Ten HD service and a