Rudy Provoost
Rudy Provoost (born 16 October 1959) is a Belgian businessman and entrepreneur. About Education Provoost holds a Master's degree in Psychology from Ghent University (1982), and a Master's degree in Business Management from the Vlerick Business School (1983) in Belgium. Professional career Early career Provoost started his career at Procter & Gamble in 1984, before moving to Canon in 1987. In 1992, he joined Whirlpool Corporation as Managing Director for Belgium and was later promoted to Vice-President, Consumer Services for Europe (based in Germany). He became Vice-President, Group Sales, Whirlpool Europe, Senior Officer and Member of the Chairman’s Council of Whirlpool Corporation in 1994 (based in Italy). In 1996, Rudy Provoost moved on to become Vice-President, Group Marketing, Europe, and a member of Whirlpool Corporation’s Brand Council. In early 1999, he was promoted to Vice-President, Whirlpool Brand Group, Europe. Philips In 2000, Provoost joined Royal Philips to lead the European Philips Consumer Electronics business (based in The Netherlands). In 2004 he was appointed CEO of Philips Consumer Electronics, and in 2006 became a member of the Management Board of Royal Philips. Under his tenure, the consumer electronics division was restructured with a focus on innovation. In 2008, Provoost became CEO