Norrøna
Norrøna is a Norwegian brand of outdoor clothing and sports gear. The company was founded in 1929 by Jørgen Jørgensen and is run by his great-grandson, also named Jørgen Jørgensen. History Norrøna was founded on 29 April 1929 by Jørgen Jørgensen. He was succeeded in turn by his son Bjarne, by Bjarne's son Ole Jørgen, and in 2005 by Ole Jørgen's son Jørgen Jørgensen, who opened the company's first shop in November 2009 and won the Ernst & Young Entrepreneur of the Year Award in the retailing category in 2012. The company has expanded over the years into areas including garden furniture, but now again concentrates on outdoor clothing and expedition equipment for a variety of sports including skiing, snowboarding, mountain biking, climbing, hiking, trekking, hunting, and arctic surfing. The first children's collection is to go on sale in August 2014. Norrøna's annual turnover increased 44% to 235 million Norwegian kroner in 2011 and 22% to 245 million kroner in 2012. Norrøna is known for innovation and employs 17 of its 55 staff in research and development. Everything is done in-house at its headquarters, in Oslo, Norway, which showcases a picturesque waterfall in the back of the property. Its arctic