New rhetorics
New rhetorics is an interdisciplinary field approaching for the broadening of classical rhetorical canon. Overview The New Rhetoric is a result of various efforts of bringing back rhetorics from the marginal status it attained by its image and 'negative connotations of "political lies, corporate spin, long list of Greek and Roman terms for patterns of expression no one knowingly uses, purple prose, boiler-plate arrangement schemas, unimaginative reproductions of bullshit and so on" if not to its previous place of a discipline "associated with social and intellectual prestige" then at least to the level of the other contemporary fields in the social, cultural and linguistic studies. Notoriously the field emerged after the work of Chaïm Perelman and Lucie Olbrechts-Tyteca in their book The New Rhetoric (1969) but both the notion and the idea for the need of "new" rhetoric, different from the "old" one can be traced to the works of Kenneth Burke - A Rhetoric of Motives (1950) and Rhetoric - Old and New (1967). What helped the emergence of New rhetoric was the ideas of the epistemic status of rhetoric, the notion of a clearly definable rhetorical core, and others. An attempt to apply the New Rhetoric as a