Enconcept E-Academy
Enconcept E-Academy() is an English language tutorial school under the Office of the Private Education Commission, Ministry of Education, Thailand. Its main office is located at LearnBalance Building, Bangkok, Thailand. Enconcept E-Academy was established by Tanate Ua-Apithorn and Arisara Tanapakit in March 1995. Dhammasak Ua-Apithorn is general manager. The academy has 40 branches nationwide. History First era (1995-1999) Enconcept E-Academy was established in March, 1995 at Soi Watphaitan, Bangkok. The school opened for upper secondary school level tutorial in subjects such as English, French, Social Studies, Thai, and Mathematics. It began with seven students but grew to 400. Later, it focused on the English language led by Ms. Arisara Tanapakit or Kru P’Nan. In 1999, the academy started to compose music for English teaching based on Edutainment principle. The first song composed was ‘Kong Keaw’ (Be concerned with) and another song is ‘Noom Seven’ (A 7/11 guy). The teaching practice accompanied by the songs became popular among students. As a result, the academy produced more songs by combining vocabulary, conversation, grammar, and word roots into the songs. The songs usually talk about teenager lives such as love and fashion using folk song, hip-hop, pop, and rock. The songs were named