Bigface
Bigface (stylized in all caps and sometimes spelled as Big Face or BigFace) is an American lifestyle brand founded by professional basketball player Jimmy Butler. The company was originally created in 2020 as an informal side business selling coffee to other players while Butler was in the NBA Bubble during the COVID-19 pandemic. After studying the coffee industry further, Butler formally launched Bigface as a coffee company and lifestyle brand the following year, selling direct-to-consumer coffee, apparel, and related merchandise. History Background and origins as side business Prior to the 2019–20 NBA season, the Miami Heat of the National Basketball Association (NBA) acquired small forward Jimmy Butler from the Philadelphia 76ers in a sign and trade. Due to the onset of the COVID-19 pandemic, the NBA had to suspend their 2019–20 regular season in March. The NBA would later resume the season in July, approving a plan to finish the regular season and host the playoffs in a "bubble" site. The ESPN Wide World of Sports Complex located at Walt Disney World in Bay Lake, Florida, near Orlando was selected as the site. NBA teams' players had to follow safety protocols, including maintaining social distancing. One of the 22 teams