Reebok Pump
The Reebok Pump is a line of athletic shoes that was first released on November 24, 1989, by Reebok. It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle. History In 1988, Design Continuum, an industrial design firm, partnered with Reebok to design a shoe that used inflatable chambers that pump-up for a custom fit, the Reebok Pump. A demo version of the Pump, a customizable inflatable/deflatable high-top shoe, was exhibited at the Sporting Goods Manufacturers' Association in February 1989. On November 24, 1989, the first Reebok Pump was released. That month, Dominique Wilkins was featured on a television commercial introducing the Reebok Pump. Reebok released the Omni Zone, Twilight Zone and the SXT Pump in 1990. That year, Michael Chang's Court Victory Pumps was launched. In February 1991, Dee Brown inflated his Reebok Pumps in front of a national audience before scoring a title-winning dunk during the 1991 NBA Slam Dunk Contest. That year, Pump expanded into cross-training, off-road, golf, walking, aerobics and running shoes. Fullfoot, midfoot, collar, arch, footbed and Dual Chamber support was offered at the time. The