Ido Leffler
Ido Leffler is an Israeli-born Australian entrepreneur, investor, and advisor. He is the co-founder of Yoobi, Yes To Inc., Cheeky, Brandless, and Beach House Group. Each of the companies Leffler has founded and co-founded incorporates a social mission; Yoobi donates school supplies to children; Yes To Inc. provides nutrition resources for children in Africa; Cheeky and Brandless donate meals through Feeding America; and Beach House Group supports charities including KaBOOM, which funds playgrounds for children. Leffler is the co-author of Get Big Fast and Do More Good: Start Your Business, Make It Huge, and Change the World, a guide to entrepreneurship and brand-building. He has invested in or advised companies including Birchbox, Dollar Shave Club, and RangeMe. Early life, education and early career Leffler was born in Israel to Dan Leffler, an engineer and entrepreneur, and Yaffa Leffler, a school teacher. When he was five, the family emigrated to Sydney, where his father built a property development company. In 1993, as Australia hit a major recession, the residential market collapsed and the company failed. The Lefflers lost their life savings and their home. Able to afford only the essentials, if Leffler "wanted to do anything – go to the movies,