Cosmetics advertising
Cosmetic advertising is the promotion of cosmetics and beauty products by the cosmetics industry through a variety of media. The advertising campaigns are usually aimed at women wishing to improve their appearance, commonly to increase physical attractiveness and reduce the signs of ageing. Persuasion The beauty industry relies on all kinds of persuasion techniques to sell products. Celebrities help to build brand awareness through promoting products as consumers believe the product is used by the celebrity and this can affect consumer's decision making. This philosophy is often the impetus behind advertisements for makeup, skin products, and hair products. This causes consumers to spend extra money on items that might not be suitable or workable on themselves. Beauty product advertising promises to consumers that certain products can make consumers look younger. Beauty advertising often seeks to convince consumers of the product's value or even its necessity for the consumer's well-being and self-image. The effectiveness of advertising depends on convincing consumers that the product can improve their appearance. They may use different methods to persuade individuals to make purchases. Association can be a powerful tool, as well as incentives like discounts. As many people are aware that their personal appearance can have