Social heuristics
Social heuristics are simple decision making strategies that guide people's behavior and decisions in the social environment when time, information, or cognitive resources are scarce. Social environments tend to be characterised by complexity and uncertainty, and in order to simplify the decision-making process, people may use heuristics, which are decision making strategies that involve ignoring some information or relying on simple rules of thumb. The class of phenomena described by social heuristics overlap with those typically investigated by social psychology and game theory. At the intersection of these fields, social heuristics have been applied to explain cooperation in economic games used in experimental research. In the view of the field's academics, cooperation is typically advantageous in daily life, and therefore people develop a cooperation heuristic that gets applied even to one-shot anonymous interactions (the "social heuristics hypothesis" of human cooperation). Overview Bounded rationality In the decision-making process, optimisation is almost always intractable in any implementation, whether machine or neural. Because of this, defined parameters or boundaries must be implemented in the process in order to achieve an acceptable outcome. This method is known as applying bounded rationality, where an individual makes a collective and rational choice that considers “the limits