Museo del Objeto del Objeto
The Museo del Objeto del Objeto (Museum of the Object [purpose] of the Object [item]), or MODO, is a museum in Mexico City and the first museum in Mexico dedicated to design and communications. It was opened in 2010 based on a collection of commercial packaging, advertising, graphic arts, common devices and many other objects dating back to 1810 collected by Bruno Newman over more than 40 years. The museum is dedicated to the preservation of its collection of more than 30,000 items from two centuries and to the research in the history of design and communications. Organization The Museo del Objeto del Objeto is a private foundation begun by Bruno Newman, a collector and founder/director of Zimat Communications in Mexico City. The museum is part of a long tradition in Mexico City of collectors who donate their collections to found new or expand existing museums. Art collectors and other kinds of collectors have been behind museums such as Soumaya, Franz Mayer, Museo del Juguete and others. Collectors have also been important to the development of state museums in the country as well. The museum is one of several efforts in the country to promote and consolidate information about the