Isetann
Isetann Department Store, Inc. under the trade name Isetann Department Store and Supermarket (or simply Isetann) is one of the retail operators in Metro Manila, the Philippines. It was incorporated in 1980 by Chinese-Filipino entrepreneurs Jorge Go and John Gobenghuy to operate Isetann commercial shopping centers such as the lease of commercial spaces within the compound of their malls and department stores. Isetann has about 2,000 employees. It has five branches. History The roots of Isetann Department Store Inc. dates back on July 27, 1980 It was established in Carriedo, the former business district of Manila. Isetann was the revived version of 'Joymart' which was a smaller local supermarket chain, could not benefit much from economies of scale. Hence, 'Joymart' was renamed the now 'Isetann' which transformed into a modern large-scale retailer store, with bright signature colors of orange and green. The first and only Isetann Mall, Isetann Cinerama Recto, was opened in 1988 as Isetann's response to its rival mall SM City North EDSA (opened 3 years earlier) located at the portion of Estero de Quiapo before becoming the site of the former Roman Super Cinerama which was burned down in the late 1970s. It primarily specializes in international