POM Wonderful Presents: The Greatest Movie Ever Sold
POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising directed by Morgan Spurlock. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm. The film's slogan is "He's not selling out, he's buying in." People appearing in the film Besides a great number of sponsoring and non-sponsoring corporate figures appearing in the film, others include: J. J. Abrams, filmmaker Peter Bemis of Bemis/Balkind Peter Berg, filmmaker Big Boi from Outkast Noam Chomsky, Professor Emeritus of Linguistics at Massachusetts Institute of Technology Bob Garfield, co-host on On the Media Sut Jhally, Professor of Communication, University of Massachusetts Amherst Britt Johnson of mediaplacement Matt Johnson and Kim Schifino of Matt & Kim Beth Jones, Ban Brand Manager at Kao Brands Company Gilberto Kassab, mayor of São Paulo, Brazil Jimmy Kimmel and a "live" show of Jimmy Kimmel Live! Richard Kirshenbaum of Kirshenbaum Bond Senecal + Partners Jon Bond of Kirshenbaum Bond Senecal + Partners Damian Kulash of OK Go Rick Kurnit, a lawyer specializing in advertising law Michael Levine of Levine Communications Office, Inc. Martin Lindstrom of Buyology Inc.