Canadian Index of Consumer Confidence
The Canadian Index of Consumer Confidence (ICC) is an indicator designed to measure consumer confidence, which is defined as the degree of optimism on the state of the economy that consumers are expressing through their activities of savings and spending. In Canada consumer confidence is issued monthly by The Conference Board of Canada, an independent research organization, and is based telephone survey of 2,000 households. Questions The Index of Consumer Confidence survey is based on four attitudinal questions. Data is collected on each respondent's age, sex, marital status, occupation and geographic location of residence. The four questions are: Considering everything, would you say that your family is better or worse off financially than six months ago? Again, considering everything, do you think that your family will be better off, the same or worse off financially six months from now? How do you feel the job situation and overall employment will be in this community six months from now? Do you think that right now is a good or bad time for the average person to make a major outlay for items such as a home, car or other major item? Methodology The percentage of respondents who stated positive and negative