Take Ivy
Take Ivy is a 1965 fashion photography book that documents the attire of Ivy League students from the 1960s. The New York Times described it as "a treasure of fashion insiders". Take Ivy has been the Ivy League bible for Japanese baby boomers and has also influenced a "neo-Ivy" style in recent years. The book has sold more than 50,000 copies worldwide. Original copies are rare in the West, garnering auction prices as high as $2,000. Magazine editors and retailers display looks taken straight from the photos from the book. American designers such as Ralph Lauren and J. Crew display copies of "Take Ivy" in their store shelves. Take Ivy was originally published in 1965 in Japan by Fujingahosha magazine publishers, known today as Hachette Fujuingaho, Co., Ltd. The latest edition was published by powerHouse Books in Brooklyn, New York, on August 31, 2010, and retails for USD $24.95 and CAD $28.95. In 2011, a Dutch translation was written by Michael Hendriks and published by Parvenu Publishers, retailing for €19,95. Background Take Ivy, written by four Japanese sartorial style enthusiasts, is a collection of candid photographs shot on the campuses of America's elite Ivy League universities between 1959 and 1965.