NikNaks (South African snack)
NikNaks, also known as "amaNikNaks," is the brand name for a popular brand of South African Cheese puffs manufactured by the Simba Chips company since 1972. Originally only coming in a "Cheese" flavour. It is normally sold in 55 gram and 135 gram bags, and is primarily made from maize, vegetable oil, salt and cheese. Though based in South Africa and mostly consumed in the Southern African region, NikNaks are consumed internationally due to South Africa's diaspora. Branding The brand features the brand mascot, Nik the Nak, on a yellow packet with different coloured diamonds arranged in a circular pattern depending on the flavour. Green for fruit chutney, brown for spicy beef, and pink for cheese. In the 2000s the image of the brand mascot was altered due to concerns over the racially prejudicial nature of the original image featuring a stylised Kaapse Klopse minstrel. The mascot was originally "introduced as a middle-aged comic-like character [that] has since evolved into a funkier more youthful male, symbolising elements of youth culture." The new and final (as of 2020) branding was finalised in 2010 when a design from the advertising agency Graffiti by Mzwandile Buthelezi was chosen after members of the public