Milk Mantra
Milk Mantra is a dairy foods company based in Odisha, India founded in August 2009 by former director at Tetley Srikumar Misra and cofounded by Rashima Misra and Lt Col Ashit Mahapatra, to solve the trust deficit between consumers and food in India arising out of opaque supply chains and adulterated food. First operational in 2012, it is India's first venture capital-backed agri-foods startup. It was set up to solve the milk scarcity problem in the state. Milk Mantra has been built as a purpose driven socially responsible business that seeks to rebalance capitalism by leveraging brand capital to create impact at scale. Milk Mantra and Srikumar Misra have been featured on the front page of the Wall Street Journal, in case studies by Stanford Business School and Indian Institute of Ahmedabad and also extensively covered by leading academia and media. History Milk Mantra was founded in August 2009 by Srikumar Misra, a former executive with Tata Group, Rashima Misra and Lt Col Ashit Mahapatra. Its first series of investments were received from VC firms Eight Roads Adventures and Aavishkaar Venture Management Services and angel investors. The company took 18 months to complete its series funding and started its operations