Atkinsons of London
Atkinsons of London is a British perfume house founded in London in 1799. The brand was relaunched in September 2013 after a long dormant period off the market. History It was founded by James Atkinson, who was later joined by his brother Edward Atkinson. James Atkinson traveled to London from Cumberland in the far north of England, with detailed recipes of toiletries and fragrances that he had concocted, along with bear's grease balm and a real bear. They created fragrances, toiletries and cosmetics at their factory at the Eonia Works, Southwark Park Road, Rotherhithe, London. At first Atkinson's most successful product was a hair pomade made with bear grease. In 1832, James Atkinson was appointed Perfumer to the Court of St. James. Professor John Strachan in Advertising and Satirical Culture in the Romantic Period notes that James Atkinson was best known for his bear's grease product, which remained in production until after the First World War. Atkinsons' logo was a chained bear and this was heavily featured in their advertising. Bear's grease was supposed to facilitate the regrowth of hair for bald men, a claim made by Atkinsons and others. Notable customers As well as King George IV, who gave