Green hosting
Green hosting or eco-friendly hosting is Internet hosting that involves strategies to reduce the environmental impact of their activities. These may include the increased use of renewable energy, planting trees, plants, and grass around and over data centers, and more day-to-day activities such as energy conservation and the use of energy-saving appliances. Green hosting may also utilize green marketing, to allay consumer concerns, and carbon offsetting, the purchasing of green certificates, to offset carbon emissions. Take up Adoption of green hosting was initially very slow in the early 2000s, largely because many of the first hosting companies to offer the service were doing so at a price premium. Moreover, awareness among consumers about the environmental impacts of hosting was, at best, limited. Today, though, the market has changed dramatically, with many hosting companies offering green services at no extra cost. Consumer awareness has also increased. A recent study of 543 US adults found that more than 60 percent of people are swayed to purchase from an online shop if the website explicitly claims to use green energy. Seventy-eight percent of consumers say that the environmental practices of online shops are important to them and over 70 percent believe that using