Alexander Stockton Cussons
Alexander Stockton Cussons (1914–1986). Born in Salford, England to Alexander Tom Cussons (1875–1951) and his wife Emily Jane Cussons (née Kidd, 1875–1957). Alexander was the Chairman of Cussons Group, the largest independent soap manufacturer in Britain. Alexander continued manufacturing of the famous brand Cussons Imperial Leather, and many other products under the Cussons label, including 1001 Carpet Cleaner. Career Alexander worked at the Cussons Company from 1931 until his retirement in 1968. Before becoming chairman of the main Cussons Company Alexander was chairman of the South African subsidiary. South Africa was the first overseas market for the Cussons brand. In 1963 Alexander succeeded his brother Leslie to become chairman of the Cussons Company. As chairman Alexander established new factories in Jamaica and Ethiopia. Alexander continued the manufacture of the flagship brand Cussons Imperial Leather and other Cussons branded products. Alexander also obtained the rights to manufacture and distribute the German brand Badedas in Britain. Badedas is a bath additive containing extract of horse chestnuts. The launch party was held at the Savoy Hotel. The Badedas brand remains popular in Britain today and has since been acquired by Unilever. In 1968 Alexander suffered a heart attack which he survived. Subsequently he