Nadya Zhexembayeva
Nadya Zhexembayeva () is an author, educator and business owner. She has written four and contributed to six books about business, strategy, reinvention and sustainability. In 2009, Dr. Zhexembayeva co-authored the concept of "embedded sustainability", in 2015 introduced the term "Chief Reinvention Officer," and in 2015 introduced the concept of "Titanic Syndrome", which she developed into a book in 2018. Nadya is the author of The Reinvention Method, which as of 2021 consists of nine tools bridging the fields of strategy, foresight, design thinking, SCRUM/Agile, organization development, leadership and change management. She is also a member of the Academic Committee of CEDEP. Early life and career Dr. Zhexembayeva grew up in Almaty, Kazakhstan (then part of the Soviet Union), at the time she claims the country was "going through immense deterioration". While still at high school, Zhexembayeva started her business career selling insurance and later worked as a trainer at Association of Young Leaders, then went on to earn a Freedom Support Act scholarship that allowed her to complete two Bachelor of Arts degrees in Management and then Psychology from Hartwick College, where she was named a Faculty Scholar and John Christopher Hartwick Scholar – "the highest honor the College