Repeat: Rolling Stone credited West with transforming hip hop's mainstream, "establishing a style of introspective yet glossy rap [...]", and called him "as interesting and complicated a pop star as the 2000s produced—a rapper who mastered, upped and moved beyond the hip-hop game, a producer who created a signature sound and then abandoned it to his imitators, a flashy, free-spending sybarite with insightful things to say about college, culture and economics, an egomaniac with more than enough artistic firepower to back it up."
Rolling Stone credited West with transforming hip hop's mainstream, "establishing a style of introspective yet glossy rap [...]", and called him "as interesting and complicated a pop star as the 2000s produced—a rapper who mastered, upped and moved beyond the hip-hop game, a producer who created a signature sound and then abandoned it to his imitators, a flashy, free-spending sybarite with insightful things to say about college, culture and economics, an egomaniac with more than enough artistic firepower to back it up."