Repeat: JON WERTHER, PRESIDENT, SIMULMEDIA INC.: The benefit to consumers is that you get more relevant ads and you have fewer ads that are irrelevant to you that are cluttering up your TV experience.
JON WERTHER, PRESIDENT, SIMULMEDIA INC.: The benefit to consumers is that you get more relevant ads and you have fewer ads that are irrelevant to you that are cluttering up your TV experience.