Repeat: Sky and Setanta paid a total of £1.7 billion, a two-thirds increase which took many commentators by surprise as it had been widely assumed that the value of the rights had levelled off following many years of rapid growth.
Sky and Setanta paid a total of £1.7 billion, a two-thirds increase which took many commentators by surprise as it had been widely assumed that the value of the rights had levelled off following many years of rapid growth.