Gertz v. Robert Welch, Inc.
Gertz v. Robert Welch, Inc., 418 U.S. 323 (1974), was a case in which the Supreme Court of the United States established the standard of First Amendment protection against defamation claims brought by private individuals.  The Court held that, so long as they do not impose liability without fault, states are free to establish their own standards of liability for defamatory statements made about private individuals.  However, the Court also ruled that if the state standard is lower than actual malice, the standard applying to public figures, then only actual damages may be awarded.

The consequence is that strict liability for defamation is unconstitutional in the United States; the plaintiff must be able to show that the defendant acted negligently or with an even higher level of mens rea.  In many other common law countries, strict liability for defamation is still the rule.

Background of the case
In 1968, a Chicago police officer, Richard Nuccio, shot and killed Ronald Nelson.  After the officer was convicted of second-degree murder, the victim's family retained a lawyer, Elmer Gertz, to represent them in civil litigation against the officer.

A year later, American Opinion, a publication of the John Birch Society, ran a series of articles falsely alleging the existence of a Communist conspiracy to discredit local police agencies and thus facilitate their replacement by a national police force that could more effectively implement the dictatorship they planned to impose on the country. One of those touched on the Nuccio case, claiming that the officer had been framed at his criminal trial and making strong allegations about Gertz. It claimed that he had orchestrated Nuccio's conviction and that he was a member of various communist front organizations. It further implied that he had a lengthy criminal record himself and used various anti-communist terms of abuse ("Leninist", "Communist-fronter") to describe him.

Lower court proceedings
Gertz filed suit in federal court against Robert Welch, Inc. (the John Birch Society's legal name), claiming its article had defamed and injured his reputation as a lawyer.  The John Birch Society moved for summary judgment, arguing that Gertz was a public figure under the recently enunciated Curtis Publishing Co. v. Butts standard, which applied the New York Times Co. v. Sullivan standard to anyone who was sufficiently public, not just government officials. Thus, it was argued, their statements about him were specially privileged and the plaintiff would have to demonstrate actual malice. However, the magazine's editor admitted in an affidavit filed with the motion that he had made no independent effort to verify the claims in the article and had simply relied on the author's reputation and previous work.

The court denied the motion, suggesting that Gertz would only need to prove negligence.  At the summing up, however, the court determined that he was neither a public figure nor a public official, and instructed the jury to consider only damages, including punitive damages. Gertz was awarded $50,000.

However the plaintiffs filed a "motion for judgement notwithstanding the verdict, or in the alternative for a new trial "  which Judge Decker allowed on the grounds that closer reading of the law persuaded him that Times applied insofar as it brought "matters of public interest" into the scope or requiring "actual malice" (knowledge of untruth or reckless disregard for the truth).  Decker opined (in a memorandum opinion) that Gertz had failed to show actual malice.  (Gertz remarks in his book, that since he had been specifically instructed that there was no need to show actual malice, he expected, at this point in the opinion, a new trial to be ordered.)  Decker granted the motion for judgement notwithstanding the verdict, saying that the law compelled it.

Gertz appealed to contest the applicability of the New York Times standard to this case.  The Seventh Circuit  affirmed the trial court's verdict.

The Court's decision
The Supreme Court decided the case in a 5-4 majority opinion delivered by Lewis Franklin Powell, Jr., with a separate concurrence by Harry Blackmun. All four dissenting justices filed separate opinions.

Majority opinion
After reviewing the case history and prior decisions, Powell began with a reminder that "Under the First Amendment there is no such thing as a false idea ... (it) requires that we protect some falsehood in order to protect speech that matters."

However, he rejected the idea that the mere public interest of the subject should outweigh any consideration of Gertz's status as a private or public figure. The latter, he noted, have access to more ways of counteracting allegations about them than private figures do, and thus they deserved a higher standard to prove libel. He also highly doubted that one could involuntarily become a public figure.

Gertz "had achieved no general fame or notoriety in the community," despite some public service in his past, and therefore did not meet the Sullivan or Curtis tests. "He plainly did not thrust himself into the vortex of this public issue, nor did he engage the public's attention in an attempt to influence its outcome."

"For these reasons, we conclude that the States should retain substantial latitude in their efforts to enforce a legal remedy for defamatory falsehood injurious to the reputation of a private individual," Powell said.

However, in the one aspect of the decision that was favorable to the appellees, the Court also ruled that states could not impose a strict liability standard for defamation (i.e., plaintiffs had to be able to show fault of some kind) and that juries could not be allowed to award punitive damages, such as the $50,000 Gertz had received, absent any showing of actual malice, since juries could use that power to punish unpopular opinions. A new trial was ordered.

Blackmun's short concurrence praised his brethren for clarifying an issue he had felt was left undecided in Rosenbloom v. Metromedia, Inc., one of the earlier defamation cases. He also scoffed at fears expressed by dissenters that the press was now too unconstrained: "What the Court has done, I believe, will have little, if any, practical effect on the functioning of responsible journalism."

Dissenting opinions
The minority chose a variety of grounds for its disagreement. In the longest, Byron White accused his colleagues of overreaching, a common theme of his dissents. "The Court, in a few printed pages, has federalized major aspects of libel law by declaring unconstitutional in important respects the prevailing defamation law in all or most of the 50 States," he said. "There are wholly insufficient grounds for scuttling the libel laws of the States in such wholesale fashion, to say nothing of deprecating the reputation interest of ordinary citizens and rendering them powerless to protect themselves... It is an ill-considered exercise of the power entrusted to this Court."

William O. Douglas, on the other hand, felt that libel laws were too strict even as it was, and that leaving liability standards for private figures up to the states was too capricious:
This of course leaves the simple negligence standard as an option with the jury free to impose damages upon a finding that the publisher failed to act as "a reasonable man." With such continued erosion of First Amendment protection, I fear that it may well be the reasonable man who refrains from speaking.
William Brennan joined him in fearing that the press in some states could be too easily restricted and practice self-censorship in reporting on public affairs as a result. Warren Burger's short dissent worried that the decision might make it less likely that lawyers would be willing to take the cases of unpopular clients.

Disposition
Gertz won the retrial at District Court, which awarded him $400,000 (including $300,000 in punitive damages). The verdict was sustained on appeal, and the case finally ended when the Court denied the John Birch Society certiorari in 1983. Gertz, a prominent civil libertarian, said that the jury verdict had not only vindicated him "but struck a blow for responsible journalism."

Subsequent jurisprudence
Since the majority opinion emphatically stated that there was "no such thing as a false idea," observers and libel law experts expected the court to define an opinion privilege against libel the next time an appropriate case came up. It took sixteen years, and they were surprised and disappointed by Milkovich v. Lorain Journal Co., which explicitly rejected the idea, saying that existing protections it had recognized were sufficient to meet the requirements of the First Amendment.  Only in New York, where state courts have ruled all statements of opinion are protected as long as they do not allege illegal conduct, does the privilege exist.