Elska (magazine)
Elska is a bi-monthly magazine, dedicated to male photography and culture. The magazine was launched in the United Kingdom but is now based in the United States.

History
Elska magazine was created by Liam Campbell, and its first edition was released in September, 2015. Its name means "love" in Icelandic.

Overview
Elska is published six times a year. It features photographs by its chief photographer Liam Campbell as well as guest features by established and emerging photographers. Each issue is dedicated to and shot in a different city, featuring photospreads of local men, each accompanied by stories which are mostly written by the men themselves and allow the participants to candidly open up about their lives.

Elska has been defined as "part intellectual queer pin-up mag and part sexy anthropology journal". One of the main ideas which separates Elska from other gay photography related publications is that it does not feature perfect models, but instead focuses on real people with their imperfections, presenting real life people and stories, and providing a kaleidoscope glimpse at queer men and community around the globe. It is a multicultural magazine, with issues themed on cities around the world including Berlin, Lviv, Reykjavík, Lisbon, Cardiff, Brussels, Helsinki and Istanbul in Europe; Taipei, Mumbai, Haifa and Yokohama in Asia; Toronto, Los Angeles, Providence and Bogotá in the Americas; Cape Town in Africa; and Perth in Australia. 

Elska has become known for its diversity, profiling people of various races, ages, and body types. It has also been described as having a message of body positivity, and was described by The Advocate as "probably the nicest, most sincere magazine to have ever been created". The magazine assumes the idea that it does not matter what shape, size, colour, or race a person has, he is beautiful.