Now's the Time to Fall in Love
"Now's The Time To Fall In Love" is a song from the Depression era written by Tin Pan Alley tunesmiths, Al Sherman and Al Lewis.  The song was made popular by Eddie Cantor on his weekly radio show.  The song takes a positive attitude toward the plummeting prices of storebought items in financially depressed America of the 1930s:

Later life
The song was used in the popular 1953 motion picture about Eddie Cantor's life entitled, The Eddie Cantor Story.

Homage
 The song is referenced in the 1962 Academy Award-nominated animated short Disney musical film, A Symposium on Popular Songs during the song, "Although I Dropped $100,000" written by Al Sherman's songwriter sons, Robert & Richard Sherman.

Literary sources
 Sherman, Robert B. Walt's Time: from before to beyond, Santa Clarita: Camphor Tree Publishers, 1998.

Reference

External links
 "Now's The Time To Fall In Love" performed by Eddie Cantor (1953) youtube.com
 "Now's The Time To Fall In Love" performed by Phil Spitalny (1932) youtube.com
 "Now's The Time To Fall In Love" performed by Jack Payne and His Band (1932) youtube.com
 "Now's The Time To Fall In Love" performed by Ben Selvin (1931) youtube.com