Ro (company)
Ro is an American digital health company that diagnoses, prescribes and delivers treatment through its 3 services: Roman for men's health, Rory for women's health, and Zero for smoking cessation. The company is headquartered in New York City.

Overview 
Ro was launched in October 2017 as Roman by Zachariah Reitano, Saman Rahmanian, and Rob Schutz. Reitano’s experience with erectile dysfunction led him to cofound Roman. The company has both a telemedicine practice and a pharmacy to distribute medications for erectile dysfunction, hair loss, premature ejaculation, cold sores, and genital herpes treatments. In September 2018, the company renamed itself Ro and began marketing smoking cessation products, under the brand name Zero. In March 2019, Ro launched women's health products aimed at menopause, such as hot flashes and vaginal dryness, under brand name Rory. Ro has raised $3.1 million in a seed funding round led by General Catalyst and $88 million in a Series A funding round led by FirstMark Capital.

Ro placed #2 in Wellness in Fast Company's World's Most Innovative Companies in 2019.

Platform 
Patients fill out a dynamic online visit answering questions about their health, lifestyle, medical history, and symptoms. A physician will review the results and prescribe medication if appropriate. Medications will then be shipped in discreet packaging and the medicines will be refilled monthly or quarterly.

Sponsorships
Ro's Roman brand is the presenting sponsor of the College Basketball Invitational tournament.