caption: Summary The value of a technology to buyers is multidimensional. The stand-alone value of.
exif: {"Image DocumentName": "Summary The value of a technology to buyers is multidimensional. The stand-alone value of.", "Image ImageDescription": "a technology can include many factors (productivity, simplicity, etc.) and the technology\u2019s. cost. In increasing returns industries, the value will also be significantly. affected by the technology\u2019s installed base and availability of complementary goods. 7. Customers weigh a combination of objective and subjective information. Thus, a. customer\u2019s perceptions and expectations of a technology can be as important as. (or more important than) the actual value offered by the technology. 8. Firms can try to manage customers\u2019 perceptions and expectations through advertising. and public announcements of preorders, distribution agreements, and so on. 9. The combination of network externality returns to market share and technological. utility will influence at what level of market share one technology will dominate. another. For some industries, the full network externality benefits are. attained at a minority market share level; in these industries, multiple designs are. likely to coexist.", "Image XResolution": "300", "Image YResolution": "300", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}