caption: Outcome Measures The impact of Framing and Market Familiarity on a number of dependent (outcome) variables was investigated, these being: Outcome Measure Positive Outcome Measures Positive Feelings Buyer Optimism Perceptions of an Expected Rebound in the Commercial Property Market Negative Outcome Measures Perceptions of Greater Volatility in the Commercial Property Market Buyer Pessimism Belief that there is a Declining Commercial Property Market
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