caption: Since 1945, the bottles of Château Mouton Rothschild vintages have featured a new artist-designed label each year. <PERSON> came up with the idea of having each years Château Mouton Rothschild label designed by a famous artist of the day. In 1946, this became a permanent and significant aspect of the <PERSON> image with labels created by some of the worlds great painters and sculptors. The popularity of the label images results in auction prices for older and more collectible years being far out of sync with the other first growths, whose labels do not change year to year. One of the most famous artists to design the label was <PERSON> in 1973. To date the '73 vintage has seen over 400% growth since it was bottled and released on the open market.