Decongestion by Representation: Learning to Improve Economic Welfare in Marketplaces

Abstract

Congestion is a common failure mode of markets, where consumers compete inefficiently on the same subset of goods (e.g., chasing the same small set of properties on a vacation rental platform). The typical economic story is that prices solve this problem by balancing supply and demand in order to decongest the market. But in modern online marketplaces, prices are typically set in a decentralized way by sellers, with the power of a platform limited to controlling representations -- the information made available about products. This motivates the present study of decongestion by representation, where a platform uses this power to learn representations that improve social welfare by reducing congestion. The technical challenge is twofold: relying only on revealed preferences from users' past choices, rather than true valuations; and working with representations that determine which features to reveal and are inherently combinatorial. We tackle both by proposing a differentiable proxy of welfare that can be trained end-to-end on consumer choice data. We provide theory giving sufficient conditions for when decongestion promotes welfare, and present experiments on both synthetic and real data shedding light on our setting and approach.