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By looking at current trends through the eyes of an expert in their respective field, we discover new perspectives and possibilities. Each speaker shares their individual take on a topic and invites you to join them when they venture a glimpse into the future. Tune in to find new inspiration! 20 June 2022 Always stay up to date  Innovative mobility, exciting trends for the future and high RPMs: Subscribe now to get notified of new content.  Activate  Activated Subscription successful.Subscription failed. If you need help follow the link for support.This episode is all about the magic of sounds, the exciting tones and sound effects that will influence the driving of the future – with Andy Kerr, Director of Product Marketing & Communications at the premium audio brand Bowers & Wilkins.Andy Kerr understands the importance of sound and how the interplay of technology and vision can take your ears on a fascinating journey. We discover new horizons in this episode, and explore with Kerr how sounds are shaping a whole new experience and feel-good luxury in the mobility of the future.Loudspeaker engineering is as innovative today as it’s ever been.Andy Kerr, Director of Product Marketing & Communications, Bowers & Wilkins The joy of pushing boundaries Andy Kerr has been in the audio industry for 27 years. He worked in print and digital media before joining the Bowers & Wilkins research and development team. In the course of his ten years at Bowers & Wilkins, he has been involved in the planning, development, release and launch phases of all major home, automotive and mobile products currently manufactured by the company.Musicians have to practice for months and months before they are able to play a song perfectly. Likewise, Bowers & Wilkins audio engineers, working with BMW, invest hundreds of hours in testing and fine-tuning to create a faithful sound in a car. What unites both sides is their passion for constantly pushing technical and visual boundaries. The same principles apply in a home audio system as they do in car speakers with studio-level technologies, like tweeters made from synthetic diamond as found in the BMW X7, 8 Series and the new BMW i7 (➜ Read also: BMW i7 – The new light on the road). Bowers & Wilkins speakers and in-car audio systems (➜ Read also: The engineers at Bowers & Wilkins test speakers with these pieces of music) combine innovative design with precision manufacturing and have to undergo extensive testing.This creates a balanced sound that turns the BMW interior into a mobile feel-good zone – or a mobile cinema thanks to the Theater Screen combined with the audio system in the new BMW i7. The future of audio and acoustics  Dive into the exciting world of sound and experience how the interplay of technology and vision can take your ears on a fascinating journey. Andy Kerr, Director of Product Marketing & Communications at premium audio specialist Bowers & Wilkins offers an insight into the magic of sounds and how they are influencing the driving of the future in an exciting way.  Hear music as if the artist was playing live in the car The work for a car audio System starts early in the vehicle’s life cycle. Very, very early. Bowers & Wilkins engineers likely see a new car long before it even begins to look like a finished product. That’s a good thing, too, because the speakers are first developed acoustically before the industrial design comes into play later on in the development process. Space in the car is tight, so Bowers & Wilkins engineers work together closely with BMW designers (➜ Read also: Style guide – this is how BMW design is created) to optimize the positioning of the individual speakers for the benefit of all of the occupants.The common goal is to develop a system that leaves the listener forgetting that they are in the vehicle and feeling instead that they are live in the studio with the artist they are listening to. This feeling is deeply rooted in the history of Bowers & Wilkins. Many of the most listened-to albums and movie scores you will know and love were made at the world-famous Abbey Road Studios in London – and most were first heard there on Bowers & Wilkins loudspeakers.That feeling, distilled down to the simple term “True Sound”, still guides the design and engineering of Bowers & Wilkins loudspeakers to this day.In the long term, car interior design will evolve to create new, different spaces, and this opens up considerably more opportunities for what we can do inside those spaces. From a listening perspective, any journey in a car will become a kind of a luxurious experience.Andy Kerr, Director of Product Marketing & Communications, Bowers & Wilkins1 / 4 What unites Bowers & Wilkins and BMW is the passion for constantly pushing technical and visual boundaries. Author: Markus Löblein; Art: Lucas Lemuth; Photos: Bowers & Wilkins; Collage: Caroline Wabra; Sound: Julia Niedermeier, David Georgos THE i7  Find out more More articles Audio column  The future of visual arts  Electrifying sound  How BMW composes the score for electric driving pleasure  Audio column  The future of circularity  Innovation Lifestyle Music Technology Urban Life English  Deutsch  Italiano  Français  Español  日本語 Quick Links Home  BMW in your country  BMW Group Careers  EU Detergents Regulation  REACH Regulation  Compatibility Check  Software Update  Accessories Update  Connected Test Vehicle  Service Page Charging Products More BMW Websites BMW M  BMW M Motorsport  BMW Golfsport  BMW M Driving Experience  BMW Welt  BMW Group Classic  BMW Corporate/Direct Sales  BMW Group  BMW Group Culture  BMW ConnectedDrive Upgrades BMW.com About BMW.com  Contact  Cookies  Imprint  Legal Notice / Data protection Visit us on Facebook  Twitter  Instagram  YouTube © BMW AG 2023Our tool for managing your consent to our use of cookies is temporarily offline.For this reason, some functions that require your consent to the use of cookies may not be available.
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