The logo is displayed on-air, online and in print advertising in four variants shading the respective color used with the circle design's native black coloring: a gold version is primarily used on entertainment-oriented outlets (such as ABC.com, WATCH ABC, and by ABC Studios) and the on-screen bug; steel blue and dark grey versions are used primarily by ABC News; a red version is used for ESPN on ABC, while all four variants are used selectively in advertising and by affiliates.