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00:00 |
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00:00 |
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meeting founders and making decisions is way more of an art than a science |
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与创始人会面并做出决策更像是一门艺术,而不是一门科学 |
|
and as Dalton says unfortunately in this |
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正如道尔顿在这本书中不幸所说的那样 |
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game I think you have to lose some money before you can really become an expert |
|
游戏我认为你必须先损失一些钱才能真正成为专家 |
|
as much as anyone is an expert at at at answering the questions you need to |
|
就像任何人都擅长回答您需要的问题一样 |
|
answer to make an investment the the next person who's about to come up has |
|
下一个即将出现的人有进行投资的答案 |
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more wisdom and knowledge about this than perhaps anybody I know |
|
这方面的智慧和知识可能比我认识的任何人都多 |
|
before I introduce PB however first for the live streamers I apologize for the |
|
在介绍 PB 之前,首先对直播主播表示歉意 |
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problems we're having with the live stream as I said this is the first time |
|
正如我所说,这是我们第一次在直播中遇到问题 |
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we've done this here in Mountain View so we're bound to have kinks the good news |
|
我们已经在山景城做到了这一点,所以我们一定会遇到好消息 |
|
is that everything is going to show up on this site and once it shows up on the |
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是所有内容都会出现在这个网站上,一旦出现在 |
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00:01 |
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00:01 |
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site it will be more immune from networking issues they're less likely to |
|
网站将更能免受他们不太可能出现的网络问题的影响 |
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be ours and more likely to be yours at that point all of the slides will appear |
|
是我们的,并且更有可能是您的,届时所有幻灯片都会出现 |
|
on the site within 24 hours after the session so I believe it's - all of the |
|
会议结束后 24 小时内出现在网站上,所以我相信 - 所有 |
|
slides from yesterday are now up with the transcripts from yesterday at |
|
昨天的幻灯片现在与昨天的文字记录放在一起 |
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investor that's startup school.org and we'll do our best to to make the |
|
投资者是startup school.org,我们将尽最大努力使 |
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live stream work as well as possible so the next investor the next presenter |
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直播工作尽可能顺利,以便下一个投资者成为下一个演示者 |
|
excuse me he's also an investor obviously it's Paul Buchheit who has |
|
对不起,他也是一名投资者,显然是 Paul Buchheit |
|
been a partner at YC with me as long as I've been here he's been at YC as long |
|
只要我在这里,他就一直是我在 YC 的合伙人 他在 YC 工作的时间一样长 |
|
as anyone here I think it's probably seven years he's been hanging around YC |
|
和这里的任何人一样,我想他可能已经在 YC 待了七年了 |
|
for even loveland that he has also notably the inventor of gmail which |
|
就连 Loveland 来说,他也是 Gmail 的发明者。 |
|
sucks for me because I was part of the team that invented Yahoo Mail so we have |
|
对我来说很糟糕,因为我是发明雅虎邮件团队的一员,所以我们有 |
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00:02 |
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00:02 |
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a lot of good conversations he's still my friend I think he he also created a |
|
很多愉快的谈话,他仍然是我的朋友,我认为他还创造了一个 |
|
company called FriendFeed which he sold to Facebook he knows a lot about a lot I |
|
他把一家名为 FriendFeed 的公司卖给了 Facebook,他对我了解很多 |
|
guess that's the best way to talk about Paul but but one of the things he does |
|
我猜这是谈论保罗的最好方式,但他所做的事情之一 |
|
know a lot about is investing here's a quote from |
|
了解很多关于投资,这是来自 |
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Paul that is actually an important one I would think about it a lot is you think |
|
保罗,这实际上是一个重要的问题,我会思考很多,你认为 |
|
about investing I think the best kind of morality is a product that people like |
|
关于投资,我认为最好的道德是人们喜欢的产品 |
|
so much that they just want to tell people about it |
|
以至于他们只是想告诉人们这件事 |
|
so here's one of the smartest and best investors I know in the world Paul |
|
这是我认识的世界上最聪明、最好的投资者之一保罗 |
|
bouquet to talk about that all right so thank you Jeff that was probably |
|
花束谈论这个好吧,谢谢杰夫,这可能是 |
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00:03 |
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00:03 |
|
studying the expectations too high so so as Jeff mentioned I've been involved in |
|
研究期望太高,所以正如杰夫提到的,我参与了 |
|
startups for a while probably about 20 years now I've been investing for the |
|
创业公司有一段时间了,大概有20年了,现在我一直在投资 |
|
past 12 years I've invested in hundreds of companies I've seen thousands here at |
|
过去 12 年里,我投资了数百家公司,我在这里见过数千家公司 |
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YC I've interviewed thousands of founders and so last year I kind of came |
|
YC 我采访了数千名创始人,所以去年我来了 |
|
to the realization that I needed to stop |
|
意识到我需要停下来 |
|
and actually like think about what I had |
|
实际上喜欢想想我所拥有的 |
|
done because I spent most of those years |
|
完成了,因为那些年的大部分时间我都花在了 |
|
just making somewhat haphazard decisions so I spent a bunch of time trying to |
|
只是做出了一些随意的决定,所以我花了很多时间试图 |
|
actually figure out like what are the patterns that gave rise to favorable |
|
实际上弄清楚产生有利影响的模式是什么 |
|
outcomes for me and what are the patterns that gave rise to unfavorable |
|
对我来说结果是什么以及导致不利的模式是什么 |
|
outcomes with the idea that in the future I can maybe do better so really |
|
结果是我认为将来我也许可以做得更好,所以真的 |
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|
|
00:04 |
|
00:04 |
|
this is like something I more did for myself in my own investing process it |
|
这就像我在自己的投资过程中为自己做的事情 |
|
may or may not work for anyone else but it's what what I intend to do and so the |
|
可能对其他人有用,也可能不起作用,但这就是我打算做的,所以 |
|
structure of this is I'll tell a series of stories first of favorable outcomes |
|
这个的结构是我将首先讲述一系列有利结果的故事 |
|
things that went good for me and then some unfavorable outcomes things that |
|
对我有利的事情,然后是一些不利的结果 |
|
did not go good for me and then finally followed by some conclusions about you |
|
对我来说不太好,最后得出了一些关于你的结论 |
|
know how I plan to invest going forward so first there's this idea I'm not |
|
知道我计划如何继续投资,所以首先我不知道这个想法 |
|
limiting myself to good ideas and this actually started out as a joke |
|
将自己限制在好想法上,这实际上是从一个笑话开始的 |
|
about 20 years ago but then I kind of realized it was true a lot of my ideas |
|
大约 20 年前,但后来我意识到我的很多想法都是真的 |
|
are not good but it's also really relevant to startups because oftentimes |
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不好,但它也与初创公司密切相关,因为很多时候 |
|
the bad ideas I mean the good ideas look bad |
|
坏主意 我的意思是好主意看起来很糟糕 |
|
and the reason for this is that if the idea were obviously good like the |
|
这样做的原因是,如果这个想法明显像 |
|
opportunity wouldn't exist big companies are not that dumb they're capable of |
|
机会不会存在 大公司并没有那么愚蠢 他们有能力 |
|
executing they have lots of resources they have market power like if they |
|
执行 他们有很多资源 他们有市场力量 就像他们 |
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00:05 |
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00:05 |
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thought there is this you know 10 billion dollar business sitting there |
|
以为有这个你知道的 100 亿美元的生意坐在那里 |
|
they would just go do it themselves so necessarily for it to be a good startup |
|
他们会自己去做,所以必然会成为一个好的初创公司 |
|
it kind of has to be something that inside of a big company would get shot |
|
这一定是大公司内部会被枪杀的事情 |
|
down for being you know stupid or unimportant and actually the example I |
|
因为你知道愚蠢或不重要而实际上是我的例子 |
|
like the best is this company I don't know if who recognizes that logo that's |
|
最好的是这家公司我不知道谁认得那个标志 |
|
the original Google logo when Google as a research project at Stanford called |
|
最初的谷歌标志,当时谷歌作为斯坦福大学的一个研究项目被称为 |
|
backrub it's Larry page's hand in a flatbed |
|
拉里·佩奇的手在平板上按摩 |
|
scanner and so you know Google started out as this research project at Stanford |
|
扫描仪,所以你知道谷歌最初是斯坦福大学的一个研究项目 |
|
Larry and Sergey were PhD students there and they actually wanted to continue |
|
拉里和谢尔盖是那里的博士生,他们实际上想继续下去 |
|
being PhD students and like finish their degree so they went off and tried to |
|
作为博士生并且喜欢完成学位,所以他们开始尝试 |
|
sell Google to one of the big internet companies at the time so Yahoo excite |
|
将谷歌出售给当时最大的互联网公司之一,以便雅虎兴奋 |
|
Infoseek they made the rounds to all these companies they wanted a million |
|
Infoseek 他们拜访了所有他们想要 100 万美元的公司 |
|
|
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00:06 |
|
00:06 |
|
dollars for Google and fortunately everyone said no no what no one thought |
|
谷歌的美元,幸运的是每个人都说不,没有人想到的 |
|
it was worth a million dollars they thought search was unimportant they |
|
它价值一百万美元,他们认为搜索并不重要 |
|
thought it was just like a commodity sort of a flavor of the month thing |
|
认为它就像一种商品,某种月度风味的东西 |
|
they're like oh you're hot now but next month it'll be you know some other |
|
他们就像哦,你现在很性感,但下个月你就会认识其他人了 |
|
startup and we'll just hop from one to the next so again like if if this |
|
启动,我们将从一个跳到下一个,就像如果这样 |
|
opportunity were obvious Google wouldn't exist |
|
机会很明显谷歌不会存在 |
|
so necessarily it has to look kind of bad and so I'll start my story at Google |
|
所以它看起来一定很糟糕所以我将从谷歌开始我的故事 |
|
and the reason here is I think I really want to emphasize the absolute |
|
这里的原因是我想我真的想强调绝对 |
|
importance in this game of being extremely lucky so the good news is you're all |
|
在这个游戏中非常幸运的重要性所以好消息是你们都 |
|
accredited investors supposedly that means you're already among the luckiest |
|
据说,经过认可的投资者这意味着您已经是最幸运的人之一 |
|
people on earth but I also like to think about this a lot because you know being |
|
地球上的人们,但我也喜欢思考这个问题,因为你知道 |
|
a start-up employee is actually a lot like being an investor except you can |
|
初创公司的员工实际上很像投资者,只不过你可以 |
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|
|
00:07 |
|
00:07 |
|
really only do one at a time and so I've asked myself like how did I end up at |
|
实际上一次只做一个,所以我问自己,我是如何最终做到这一点的 |
|
Google like what what took me there in the first thing is just that they |
|
谷歌就像把我带到那里的第一件事就是他们 |
|
actually had a product that I used I was a very early user and so I just knew |
|
实际上我使用过一个产品,我是一个非常早期的用户,所以我只知道 |
|
about it like they had made something people want namely me they made |
|
就好像他们制造了人们想要的东西,即他们制造的我 |
|
something I want and the second thing the second reason is Linux so I was |
|
我想要的东西,第二个原因是 Linux,所以我是 |
|
really really really into Linux a friend in college once put it shut the up |
|
真的真的真的很喜欢Linux,一位大学朋友曾经把它闭嘴了 |
|
not everything is about Linux so when I went looking for a start-up to go work |
|
并非一切都与 Linux 相关,所以当我寻找一家初创公司上班时 |
|
at really my only criteria was that they'd be doing cool stuff with Linux |
|
事实上,我唯一的标准是他们会用 Linux 做一些很酷的事情 |
|
and so that was how I ended up at Google is they were building these like |
|
这就是我最终加入谷歌的原因,他们正在构建这样的东西 |
|
clusters of Linux machines they're like nothing could be more exciting than that |
|
Linux 机器集群,没有什么比这更令人兴奋的了 |
|
and when I interviewed there the people were really smart they asked good |
|
当我在那里采访时,人们真的很聪明,他们问得很好 |
|
questions interviewed at another startup |
|
另一家初创公司面试的问题 |
|
|
|
00:08 |
|
00:08 |
|
when people asked dumb questions and you could really tell the difference what I |
|
当人们问愚蠢的问题时,你真的能分辨出我说的是什么 |
|
didn't know was that it was a good business I actually expected that Google |
|
我不知道这是一项好生意,我实际上期望谷歌 |
|
would get squashed by like Alta Vista or |
|
会被像 Alta Vista 或 |
|
something I didn't go in thinking like I was gonna make money I went in thinking |
|
我没有想到我会赚钱,而是想到了 |
|
I would learn something about startups and in fact I did learn some stuff which |
|
我会学到一些关于初创公司的东西,事实上我确实学到了一些东西 |
|
was good so I had a good time there Jeff mentioned lost Gmail but eventually it |
|
很好,所以我在那里度过了一段愉快的时光,杰夫提到丢失了 Gmail,但最终还是丢失了 |
|
was kind of turning into a big company and I'm interested in startups so kind |
|
有点变成了一家大公司,我对初创公司很感兴趣 |
|
of got the itch again to get back involved in startups so I'm looking |
|
再次渴望重新参与初创公司,所以我正在寻找 |
|
around and then in early 2005 I see this thing the summer founders program and |
|
大约在 2005 年初,我在夏季创始人计划中看到了这件事 |
|
this is this is sort of funny because I don't know a lot of you probably don't |
|
这有点有趣,因为我不认识你们很多人,可能也不认识 |
|
know this the very first batch of Y Combinator it was pitched as like a |
|
知道这是第一批 Y Combinator,它的定位就像 |
|
replacement for a summer job so the idea |
|
替代暑期工作所以这个想法 |
|
was college students instead of going to work at Google as an int |
|
是大学生而不是作为一名实习生去谷歌工作 |
|
|
|
00:09 |
|
00:09 |
|
we just come to YC and start a company misil eli k really bad idea to most |
|
我们刚刚来到 YC 并创办了一家公司 Misil eli k 对大多数人来说确实是个坏主意 |
|
people in 2005 in fact their original lawyers they tried to work with refused |
|
事实上,2005 年他们试图合作的原律师拒绝了 |
|
to do the work he said this is this is terrible we're not going to do it |
|
去做他说的工作,这太可怕了,我们不会做 |
|
investors all thought it was a joke they're like no good company is ever |
|
投资者都认为这是一个笑话,他们认为没有什么好公司是这样的 |
|
gonna come out of this so how did I end up here how did I end up connected to YC |
|
我要摆脱这一切,我是怎么到这里来的,我是怎么和 YC 联系起来的 |
|
and the answer is that Paul Graham had written a lot of really good essays and |
|
答案是保罗·格雷厄姆写了很多非常好的文章 |
|
so I had read a lot of his stuff he he was really smart I didn't know him |
|
所以我读了很多他的东西,他真的很聪明,我不认识他 |
|
I thought he was really smart I had really good insights and I thought this |
|
我认为他真的很聪明,我有很好的洞察力,我认为 |
|
was a really intriguing idea not necessarily a good idea but like |
|
是一个非常有趣的想法,不一定是个好主意,但就像 |
|
intriguing interesting and for me I think interesting kind of includes this |
|
有趣有趣,对我来说,我认为有趣的包括这个 |
|
element of unpredictable like if I know what the outcome is then there's no |
|
不可预测的因素,比如如果我知道结果是什么,那么就没有 |
|
point in getting involved it's the things where I don't know the outcome |
|
参与其中的重点是我不知道结果的事情 |
|
|
|
00:10 |
|
00:10 |
|
where I can learn so basically I just cold email PG and it was like hey you |
|
我可以在哪里学习,所以基本上我只是给 PG 发了冷邮件,就像嘿你 |
|
know can I help out and so I started hanging out here got to know the first |
|
知道我可以帮忙吗,所以我开始在这里闲逛,首先了解了 |
|
or the first batch that was in this building which was the winter oh six |
|
或者第一批在这栋楼里的那是冬天哦六 |
|
batch and there was about 12 years ago I |
|
大约12年前我有一批 |
|
actually since then haven't met with him invested in every batch I'm a repeat |
|
实际上从那以后就没有见过他投资的每一批我都是重复的 |
|
offender but my very first angel investment was was in a YC company |
|
罪犯,但我的第一笔天使投资是在一家 YC 公司 |
|
called wufu and here's what the internet thought about it for those of you who |
|
叫做“wufu”,以下是互联网上对它的看法: |
|
can't read it which is probably most of them person says is anyone keeping a |
|
无法阅读,这可能是大多数人说的,有人保留了 |
|
list of all these new Y Combinator startups seems like it might be |
|
所有这些新 Y Combinator 初创公司的名单似乎可能是 |
|
entertaining a year from now after all the hype has died down to go back and |
|
一年后,在所有的炒作都平息之后,再回去吧 |
|
look at it I mean sure it seems like it's written in Python and it uses XML |
|
看看它,我的意思是肯定它看起来像是用 Python 编写的并且使用了 XML |
|
HTTP requests as being confused with stuff like I have a business plan and my |
|
HTTP 请求与诸如我有一个商业计划和我的 |
|
|
|
00:11 |
|
00:11 |
|
product satisfies a demand that consumers actually have and I like this |
|
产品满足了消费者的实际需求,我喜欢这个 |
|
because it's both kind of like making fun of YC and wufu and it was very |
|
因为这有点像取笑 YC 和 wufu,而且非常有趣 |
|
characteristic of the thinking at that time and in fact you know woo-hoo |
|
当时的思维特征,事实上你知道 woo-hoo |
|
never did IPO but my investment on that returned like 44 X when SurveyMonkey |
|
从未进行过 IPO,但当 SurveyMonkey 时,我的投资回报率高达 44 倍 |
|
bought them and the founder Kevin Hale who's extremely talented ended up being |
|
买下了他们,创始人凯文·黑尔(Kevin Hale)非常有才华,最终成为了 |
|
a partner here at YC some years later and no doubt there for help earn me more |
|
几年后,我成为了 YC 的合伙人,毫无疑问,他帮助我赚了更多钱 |
|
money hi by helping our startups so you know that there's both an immediate |
|
通过帮助我们的初创公司,您可以立即获得资金 |
|
return and then there's like the long-term return the following year I |
|
回报然后第二年就会有长期回报我 |
|
invested in this YC company it's called justin.tv the idea was that Justin here |
|
投资了这家名为 justin.tv 的 YC 公司,想法是贾斯汀在这里 |
|
was gonna stick a camera on his head and then livestream it to the internet that |
|
要把一个摄像头戴在他的头上,然后将其直播到互联网上 |
|
|
|
00:12 |
|
00:12 |
|
was like the idea and at first I was like are you joking like now we're gonna |
|
就像这个想法,一开始我想你是在开玩笑吧,现在我们要 |
|
do it I'm like awesome like because again this is like really unpredictable |
|
这样做我感觉棒极了,因为这又是不可预测的 |
|
what's gonna happen when you start live streaming your life 24/7 and I guarantee |
|
当你开始 24/7 直播你的生活时会发生什么,我保证 |
|
this is not the idea that would come out |
|
这不是会出现的想法 |
|
of Google right like you're not going to |
|
Google 的权利就像你不会那样 |
|
see Larry Page with a camera strapped to his head 24/7 and Norton or should it |
|
看看拉里·佩奇头上绑着相机 24/7 和诺顿还是应该 |
|
come out of Google so again this was just like an unpredictable thing and in |
|
来自谷歌,所以这又是一件不可预测的事情,在 |
|
fact the company struggled for quite a while which I mentioned because someone |
|
事实上,我提到的公司已经挣扎了很长一段时间,因为有人 |
|
asked earlier Dalton you know what if the company is kind of going sideways |
|
之前问道尔顿,你知道如果公司走上歧途怎么办 |
|
should i I mean I think the implication was should I like kick the founders |
|
我应该说我认为这意味着我应该踢创始人吗 |
|
until they give me my money back the answer is no so this kind of money they |
|
在他们退还我的钱之前,答案是否定的,所以他们会用这种钱 |
|
actually even tried to do an aqua hire several years in but no one would a co |
|
实际上,几年前甚至尝试过雇用一名水族,但没有人愿意合作 |
|
hire them because they thought they didn't have any talent they couldn't do |
|
雇用他们是因为他们认为自己没有做不到的才能 |
|
a talent acquisition because the choirs thought there was no talent |
|
人才收购,因为合唱团认为没有人才 |
|
|
|
00:13 |
|
00:13 |
|
fortunately they eventually pivoted to twitch which was focusing on just the |
|
幸运的是,他们最终转向了 twitch,专注于 |
|
one part of their product people were streaming all kinds of things on |
|
他们的产品的一部分人们正在流式传输各种各样的东西 |
|
justin.tv but Emmitt became interested in specifically video game streaming |
|
justin.tv 但埃米特对视频游戏流媒体产生了兴趣 |
|
people were streaming their games which I never would have thought was a |
|
人们正在直播他们的游戏,我从来没想过这是一个 |
|
business that was a toll prai's to me but that turned out to be a |
|
这件事对我来说是一项收费任务,但结果却是 |
|
great business which they sold to Amazon |
|
他们卖给亚马逊的伟大业务 |
|
unfortunately for a billion dollars it's probably worth way more than that right |
|
不幸的是,对于十亿美元来说,它的价值可能远不止于此,对吧 |
|
now but the other interesting thing I want to point out here is this company |
|
现在但我想指出的另一件有趣的事情是这家公司 |
|
had four founders so Emmet who is the CEO of twitch is still the CEO of twitch |
|
有四位创始人,所以 twitch 的首席执行官 Emmet 仍然是 twitch 的首席执行官 |
|
at Amazon where it's estimated to be like a twenty billion dollar business at |
|
在亚马逊,它的价值估计相当于 200 亿美元的业务 |
|
this point Justin Khan has started a bunch more |
|
贾斯汀·汗 (Justin Khan) 已经开始了更多 |
|
startups he was here as a partner at YC for a couple years now he has a new |
|
他作为 YC 的合伙人在这里工作了几年,现在他有了一个新的 |
|
|
|
00:14 |
|
00:14 |
|
company called atrium which if you invest in any of our companies going |
|
名为 atrium 的公司,如果您投资我们的任何一家公司 |
|
forward you'll probably interact with because they're doing kind of like the |
|
转发您可能会与之互动,因为他们的做法有点像 |
|
default legal legal provider now for YC companies Michael Seibel started a |
|
现在,YC 公司的默认法律法律提供商 Michael Seibel 启动了 |
|
company called Socialcam which actually was a justin.tv spin-out sold that |
|
名为 Socialcam 的公司实际上是 justin.tv 的衍生公司,出售该产品 |
|
Autodesk for 60 million and then became a YC partner and actually he's now the |
|
Autodesk 6000万,然后成为YC合伙人,实际上他现在是 |
|
CEO of Y Combinator and finally Kyle vote started a company called crews but |
|
Y Combinator 的首席执行官和最终凯尔投票创办了一家名为船员的公司,但 |
|
you may have heard of because GM bought them for a billion dollars |
|
你可能听说过,因为通用汽车以十亿美元收购了它们 |
|
so like that for group of people who had so little talent that no one would |
|
对于一群才华横溢的人来说就像这样,没有人会这样做 |
|
talent acquire them I've done some pretty remarkable things |
|
人才获得他们我做了一些非常了不起的事情 |
|
all right so eventually I wanted to start my own company I was like REI I |
|
好吧,所以最终我想创办自己的公司,我就像 REI I |
|
think I see how this is done I can do better so so that leads me to FriendFeed |
|
我想我知道这是如何完成的,我可以做得更好,这样我就可以使用 FriendFeed |
|
know when I decided to start a startup I actually had a lot of ideas probably |
|
知道当我决定创办一家初创公司时,我实际上可能有很多想法 |
|
|
|
00:15 |
|
00:15 |
|
most of them were genuinely not good but |
|
他们中的大多数确实不好,但是 |
|
the one idea that was totally correct is that I thought the most important thing |
|
一个完全正确的想法是我认为最重要的事情 |
|
was having a really great team and so that was sort of the original focus is |
|
拥有一支非常出色的团队,所以这就是最初的重点 |
|
just like figuring out who I can get to join on to this and fortunately I |
|
就像弄清楚我可以让谁加入这个项目一样,幸运的是我 |
|
managed to convince this guy Brett Taylor to co-found FriendFeed with us in |
|
成功说服布雷特·泰勒 (Brett Taylor) 与我们共同创立 FriendFeed |
|
Brett is someone that I knew from Google I hadn't worked with him but I kind of |
|
Brett 是我在 Google 认识的人,我没有与他共事过,但我有点 |
|
knew him you know we had chatted I knew him by |
|
认识他 你知道我们聊过 我认识他 |
|
reputation and the story I like to tell about Brett |
|
声誉和我喜欢讲述的关于布雷特的故事 |
|
is he was the p.m. on maps not even or maybe like an APM not even an engineer |
|
他是下午吗?在地图上甚至不是或可能像 APM 甚至不是工程师 |
|
and he was frustrated that the product was so slow and clunky this was before |
|
他对以前的产品如此缓慢和笨重感到沮丧 |
|
it was launched and so finally one weekend he he was just like you know |
|
它推出了,所以最后一个周末他就像你知道的那样 |
|
what I'm just gonna fix it and so he rewrote the entire JavaScript front-end |
|
我只是要修复它,所以他重写了整个 JavaScript 前端 |
|
|
|
00:16 |
|
00:16 |
|
over a weekend made it a third the size in ten times as fast as what an entire |
|
在一个周末的时间里,它的尺寸扩大了三分之一,速度是整个机器的十倍 |
|
team of developers had been working on for a long time this is the kind of |
|
开发团队已经为此工作了很长时间 |
|
person you want to invest in right like that is an absolutely great bet let's |
|
像这样你想投资的人绝对是一个不错的选择,让我们 |
|
see so friend Pete generated a lot of buzz unfortunately it didn't generate a |
|
看到这样,朋友皮特引起了很多关注,不幸的是它没有引起关注 |
|
lot of growth in part because we ended up competing with this company Facebook |
|
大量增长的部分原因是我们最终与 Facebook 这家公司竞争 |
|
so they they turned out to be a very formidable competitor I got a chance to |
|
所以他们被证明是一个非常强大的竞争对手,我有机会 |
|
meet Zach he's like really impressive and eventually he came to believe that |
|
遇见扎克,他给人留下了深刻的印象,最终他开始相信 |
|
Facebook was unbeatable not by us not by Google not by anyone and that it would |
|
Facebook 是不可战胜的,不是我们,不是谷歌,不是任何人,而且它会 |
|
therefore be like a Google sized success and therefore we should sell so we sold |
|
因此,就像谷歌规模的成功一样,因此我们应该出售,所以我们出售 |
|
|
|
00:17 |
|
00:17 |
|
FriendFeed to Facebook for about half a percent of Facebook's equity which |
|
FriendFeed 向 Facebook 出售约 0.5% 的 Facebook 股权 |
|
turned out to be a pretty good deal and so the the lesson here I really want to |
|
事实证明这是一笔非常划算的交易,所以我真的很想在这里吸取教训 |
|
emphasize is find your betters like you want to find people who are smarter in |
|
强调的是找到比你更好的人,就像你想找到在以下方面更聪明的人一样 |
|
everything more insightful than than than you are and I think Bret and and |
|
一切都比你更有洞察力,我认为布雷特和 |
|
Zach and the team at Facebook are great examples of this like they were just |
|
扎克和 Facebook 的团队就是很好的例子,就像他们只是 |
|
clearly better at it than I am so that's |
|
显然比我更擅长所以 |
|
like one of my criteria when I'm meeting a founder if I'm thinking like oh I |
|
就像我在会见创始人时的标准之一,如果我的想法是哦,我 |
|
could do this job better than you like I |
|
可以像我一样比你做得更好 |
|
shouldn't fund right I only want to fund people who are better than I am right |
|
不应该资助正确的人,我只想资助比我更好的人,对吧 |
|
and so this is why it's not that I think idea in market don't matter like those |
|
这就是为什么我认为市场上的想法并不像那些想法那么重要 |
|
things are of critical importance you're not gonna |
|
事情至关重要,你不会 |
|
build a big company in a tiny market but my belief is that if the founders are |
|
在一个小市场中建立一家大公司,但我相信,如果创始人 |
|
actually better than me then they're gonna have better insights they're gonna |
|
实际上比我更好,那么他们会有更好的见解 |
|
|
|
00:18 |
|
00:18 |
|
know more than me so I can kind of outsource that part of the thinking to |
|
比我了解更多,所以我可以将这部分思考外包给 |
|
the founder and then I just have to figure out like does the founder believe |
|
创始人,然后我只需要弄清楚创始人是否相信 |
|
it and so what you want to do here I believe is use your knowledge to probe |
|
所以我相信你在这里想做的是用你的知识来探索 |
|
to ask intelligent questions to see if they really do know what they're talking |
|
提出明智的问题,看看他们是否真的知道自己在说什么 |
|
about right but but not using it to decide not being like oh you know I'm an |
|
大约是对的,但不是用它来决定不像哦,你知道我是一个 |
|
expert on air mattresses I know there's no business here right the challenge of |
|
气垫专家 我知道这里没有什么生意可以应对的挑战 |
|
course is finding these great founders so I want to go through a couple more |
|
当然是寻找这些伟大的创始人,所以我想了解更多 |
|
examples that I think highlight some traits the first is Meraki this is another |
|
我认为突出一些特征的例子第一个是 Meraki 这是另一个 |
|
early investment 2006 and when I went in to meet them in their |
|
2006 年的早期投资,当我去见他们的时候 |
|
little office and Mountain View they showed me around they introduced me to |
|
他们带我参观了小办公室和山景城,他们向我介绍了 |
|
the team they showed me some of the hardware they were building these little |
|
他们的团队向我展示了他们正在构建的一些硬件 |
|
mesh Wi-Fi boxes at the time and I was like wow this is really impressive like |
|
当时的网状 Wi-Fi 盒子,我就想哇,这真是令人印象深刻,就像 |
|
|
|
00:19 |
|
00:19 |
|
how much money of you guys raised and they're like we don't raise any that's |
|
你们筹集了多少钱,但他们好像我们没有筹集到任何资金 |
|
why we're talking to you right like and I was shocked because they had like |
|
为什么我们要和你说话,我很震惊,因为他们有 |
|
hardware there they had they'd been selling these devices and they did it |
|
他们在那里有硬件 他们一直在销售这些设备并且他们做到了 |
|
all by kind of like scraping together money here and there they got somehow a |
|
就像到处凑钱一样,他们以某种方式得到了 |
|
deal on this and a deal on that and someone lent them money and they were |
|
谈这个谈那个,有人借钱给他们,他们就被 |
|
able to string the whole thing together for $0 which is exactly what I like to |
|
能够以 0 美元的价格将所有东西串在一起,这正是我喜欢的 |
|
see and so this is another one I like to think about as an example of like what |
|
瞧,这是我喜欢思考的另一个例子 |
|
you want and then just kind of her laughs I'll give you what would be an |
|
你想要然后只要她笑我就会给你什么 |
|
opposite of Meraki I would say is juice arrow like they spent a hundred million |
|
Meraki的对面我想说的是果汁箭头就像他们花了一个亿 |
|
dollars on their like juice bag squeezer without ever talking to a customer |
|
无需与顾客交谈即可购买果汁袋挤压机 |
|
without ever trying to sell someone a bag of juice which by the way is what it |
|
从来没有试图向某人推销一袋果汁,顺便说一句,这就是它的意思 |
|
is it's just a bag of juice and it squeezes it out |
|
它只是一袋果汁然后把它挤出来吗 |
|
it's horrible right so you want the opposite of juice arrow you want Meraki |
|
这太可怕了,所以你想要与你想要 Meraki 的果汁箭头相反的东西 |
|
|
|
00:20 |
|
00:20 |
|
and this was Cisco bought this for 1.2 billion which was like a seventy three |
|
这是思科以 12 亿美元买下的,相当于 73 亿美元 |
|
extra turn once again they sold too early that company's worth ten twenty |
|
再次额外轮流,他们太早卖掉了那家价值十二十分的公司 |
|
billion dollars now founders always sell too early because a billion dollars I |
|
现在创始人总是卖得太早,因为我有十亿美元 |
|
make the same mistake I sell too early next up is cruise cruise I mentioned |
|
犯同样的错误,我太早卖掉了,接下来是我提到的游轮游轮 |
|
earlier one of the founders of justin.tv Kyle vote started this company and my |
|
早些时候,Justin.tv 的创始人之一凯尔投票创办了这家公司,我的 |
|
favorite Kyle story is actually from the early days of Justin TV where they came |
|
最喜欢的凯尔故事实际上来自贾斯汀电视台的早期阶段 |
|
to me with this problem I had invested and then they came to me that with this |
|
对我来说,我已经投资了这个问题,然后他们来找我,用这个 |
|
problem where they were burning up all of their money on streaming because it |
|
问题是他们在流媒体上耗尽了所有的钱,因为它 |
|
turned out streaming video was very expensive they could either use the |
|
结果发现流媒体视频非常昂贵,他们可以使用 |
|
streaming CD ends that were really expensive or they could like license |
|
流媒体 CD 端非常昂贵,或者他们可能需要许可证 |
|
some kind of software to run their own streaming CDN but that was also really |
|
某种软件来运行自己的流媒体 CDN,但这也确实是 |
|
expensive so they're like what should we |
|
很贵所以他们就像我们应该做什么 |
|
|
|
00:21 |
|
00:21 |
|
do you know we're gonna burn all of your money which I don't like so I was like |
|
你知道吗,我们会烧掉你所有的钱,我不喜欢,所以我就想 |
|
you know what this doesn't seem like a hard problem to me like bits go in bits |
|
你知道吗,这对我来说似乎并不是一个难题,就像一点一滴一样 |
|
go out like what's the big deal you should just write your own streaming |
|
出去吧,有什么大不了的,你应该写自己的流媒体 |
|
media server and Kyle you know it took me seriously I was like well okay I |
|
媒体服务器和凯尔,你知道它很认真地对待我,我当时想,好吧,我 |
|
guess if you know PB says it's possible and actually I told him he should be |
|
猜猜你是否知道 PB 说这是可能的,实际上我告诉他他应该这样做 |
|
able to do it in an evening I said you should you should just build this |
|
一个晚上就可以完成我说你应该建造这个 |
|
tonight launch it tomorrow like I don't get what's so hard just make it work it |
|
今晚明天启动它就像我不明白什么那么难只是让它发挥作用 |
|
turns out it took him maybe like a whole weekend but he did in fact write their |
|
事实证明,他可能花了整个周末的时间,但事实上他确实写了他们的 |
|
own streaming media server and this is actually the reason that justin TV |
|
拥有自己的流媒体服务器,这实际上就是 Justin TV 的原因 |
|
survived at all right because there was no way that the business was viable if |
|
幸存下来是因为如果 |
|
they were paying so much for streaming and and so again it's a founder who's |
|
他们为流媒体支付了如此多的费用,因此创始人又 |
|
willing to like do something that a more reasonable person would say is |
|
愿意做一些更理性的人会说的事情 |
|
impossible like 99% of Engineers if I told them oh yeah you should replicate |
|
如果我告诉 99% 的工程师,他们应该复制,那是不可能的 |
|
|
|
00:22 |
|
00:22 |
|
this other company's product and you should do it tonight okay |
|
这是另一家公司的产品,你今晚应该做,好吗 |
|
it'd just be like you're an idiot like you don't know what you're talking about |
|
就像你是个白痴一样你不知道自己在说什么 |
|
it would give me a big long list of reasons why it's and |
|
它会给我一长串原因,并且 |
|
but instead he just did it and so the crews idea actually seemed four years |
|
但他只是这么做了,所以工作人员的想法实际上似乎四年了 |
|
ago kind of in a similar boat now self-driving cars are really soft |
|
以前在类似的船上现在自动驾驶汽车真的很软 |
|
wearing car startups are really hot but four years ago it actually seemed like |
|
穿戴汽车初创公司确实很热门,但四年前它实际上看起来像 |
|
an absurd idea like the technology is so hard |
|
像技术这么难这样荒唐的想法 |
|
Google has like a huge team working on it like there's no way like this is too |
|
谷歌有一个庞大的团队正在研究它,就像不可能的那样 |
|
much for a little startup isn't there's no way it can work but of course it had |
|
对于一家小初创公司来说,这并不是说它无法运作,但它当然可以 |
|
Kyle invest it anyway and as mentioned GM bought them for like a billion which |
|
不管怎样,凯尔投资了它,正如前面提到的,通用汽车以大约十亿美元的价格购买了它们 |
|
was about a 50 extra turn not too bad again probably sold too early this |
|
大约多了 50 回合,还不错,可能卖得太早了 |
|
company you may or may not have heard of they get a lot of press because it's |
|
您可能听说过也可能没有听说过的公司他们受到了很多媒体的关注,因为它 |
|
|
|
00:23 |
|
00:23 |
|
awesome they came out of YC two years ago they're building supersonic jets in |
|
太棒了,他们两年前从 YC 出来,他们正在建造超音速喷气机 |
|
10 years when you want to go to Tokyo you're gonna get there in like six hours |
|
10年来,当你想去东京时,你只需六个小时就能到达那里 |
|
like that's pretty exciting and so this is another great example the founder |
|
这非常令人兴奋,这是创始人的另一个很好的例子 |
|
Blake he's actually a software guy he doesn't know anything about he didn't he |
|
布莱克,他实际上是一个软件人员,他对此一无所知,不是吗? |
|
didn't have like an aeronautics background or anything he just became |
|
没有航空背景或他刚刚成为的任何人 |
|
determined he's like you know it's the future we should have supersonic travel |
|
确定他就像你知道的那样,这是我们应该拥有超音速旅行的未来 |
|
he's like I'm just gonna do it and so he took the time to just go teach himself |
|
他好像我就要做,所以他花时间去自学 |
|
everything and figure out why like the Concorde it was such a huge failure and |
|
一切并弄清楚为什么它像协和式飞机一样是一个巨大的失败 |
|
what was different now and what was so remarkable I remember when he was in YC |
|
现在有什么不同,有什么让我记得他在 YC 时如此引人注目 |
|
is that he was able to very clearly explain to me why he was gonna do this |
|
他能够非常清楚地向我解释他为什么要这样做 |
|
thing that seems really impossible but he could very clearly outlined to me |
|
看起来确实不可能的事情,但他可以非常清楚地向我概述 |
|
|
|
00:24 |
|
00:24 |
|
essentially like the three things that were wrong with a Concorde that he was |
|
本质上就像他驾驶的协和式飞机的三个问题一样 |
|
fixing the three the reasons that this was actually a viable business in like |
|
解决这三个原因,这实际上是一个可行的业务 |
|
work through the economics of it all and he laid out a very clean picture and |
|
他详细研究了这一切的经济学原理,描绘了一幅非常清晰的图景 |
|
again this is one of the traits of really great founders is they're able to |
|
这又是真正伟大创始人的特质之一,他们能够 |
|
communicate what's a fairly complex idea I don't know anything about supersonic |
|
传达一个相当复杂的想法 我对超音速一无所知 |
|
aircraft I'm not an expert supersonic aircraft right but he's able |
|
飞机 我不是超音速飞机专家,但他可以 |
|
to explain this to me in a way that I understand very easily |
|
以我很容易理解的方式向我解释这一点 |
|
he's got good insights and just absurd ambition just like really ambitious |
|
他有很好的洞察力和荒谬的野心,就像真正的野心一样 |
|
something that again people would be like there's no way a start-up is gonna |
|
人们会再次认为初创企业不可能这样做 |
|
build a supersonic airliner I believe they are you know it's not yet proven |
|
建造一架超音速客机我相信它们是你知道的还没有被证明 |
|
but they're making amazing progress I always love to read their investor |
|
但他们取得了惊人的进步 我总是喜欢读他们的投资者 |
|
updates he also sends the best investor updates of any company I've ever |
|
他还发送了我见过的所有公司中最好的投资者更新 |
|
invested in and so the other point I want to make here actually is don't be |
|
投资,所以我想在这里提出的另一点实际上是不要 |
|
afraid to invest in things that aren't software if you're if you're working |
|
如果你在工作,就害怕投资软件以外的东西 |
|
|
|
00:25 |
|
00:25 |
|
according to this philosophy that like you want a really great founder and the |
|
根据这种哲学,就像你想要一个真正伟大的创始人和 |
|
founder brings the expertise then you're able to invest in so much more and and |
|
创始人带来了专业知识,那么你就可以投资更多,并且 |
|
we have so many great companies that are like in bio I think we're gonna have |
|
我们有很多伟大的公司,就像生物领域一样,我想我们将会有 |
|
some just giant exits you know 10 years from now and and I see every time at |
|
十年后你就会知道一些巨大的退出,而我每次都会看到 |
|
demo day cuz I work with a lot of the bio companies cuz I really like them I |
|
演示日因为我与很多生物公司合作因为我真的很喜欢他们 |
|
see you know at least half the investors just like cross it off the list on |
|
看看你认识至少一半的投资者,就像把它从名单上划掉一样 |
|
principle because like I don't know anything about supersonic aircraft so |
|
原理因为我对超音速飞机一无所知所以 |
|
don't do that alright now as promised I will talk |
|
现在别那么做,好吧,正如我所承诺的,我会谈谈 |
|
about some of the less flattering stories so in honor of the Dropbox IPO |
|
关于一些不太讨人喜欢的故事,以纪念 Dropbox IPO |
|
let's talk about Dropbox so this email again for those who can't read it |
|
我们来谈谈 Dropbox,所以为那些无法阅读的人再次发送这封电子邮件 |
|
there's me replying to Drew this is September 14th 2007 |
|
这是我在 2007 年 9 月 14 日回复 Drew |
|
|
|
00:26 |
|
00:26 |
|
sorry I wasn't able to make it today are you gonna be around this weekend so I |
|
抱歉,我今天没能来,这个周末你能来吗? |
|
had actually gone to Boston to meet the summer 7 batch which was only like 19 |
|
实际上去波士顿参加了夏季第 7 批的比赛,当时只有 19 名 |
|
companies so it wasn't that hard drew seemed really good he was definitely you |
|
公司所以并不是硬画看起来真的很好他绝对是你 |
|
know seemed like one of the strongest and best founders in the batch but you |
|
知道似乎是这批创始人中最强大、最好的创始人之一,但你 |
|
know I had some questions about competition like what are you gonna do |
|
我知道我有一些关于竞争的问题,比如你要做什么 |
|
about Google Drive and all that so I set |
|
关于 Google Drive 以及我设置的所有内容 |
|
up a meeting to meet with him when we're back in San Francisco and then on the |
|
当我们回到旧金山时,安排一个会面与他见面,然后 |
|
day of the meeting my previous meeting ran long and I |
|
会议当天 我上次的会议持续了很长时间,而且我 |
|
cancelled I'm drew and I want to make a couple of points here one is that that's |
|
取消 我被吸引了,我想在这里提出几点,其中之一是 |
|
really shitty investor behavior because you're wasting the founders time don't |
|
投资者的行为真的很糟糕,因为你在浪费创始人的时间。 |
|
do that and to convert karma kind of got me back I missed out on what would have |
|
这样做并转换业力让我回来,我错过了将会发生的事情 |
|
been like a thousand extra turn and an exciting IPO because I didn't show up |
|
因为我没有出现,所以就像多了一千次回合和一次令人兴奋的首次公开募股 |
|
|
|
00:27 |
|
00:27 |
|
alright so I missed Airbnb I mean a Dropbox but what about Airbnb so here's |
|
好吧,所以我错过了 Airbnb,我的意思是 Dropbox,但是 Airbnb 怎么样,所以这里是 |
|
a Michael Seibel introducing me this was June 26 2008 to to this company air bed |
|
Michael Seibel 于 2008 年 6 月 26 日向我介绍了这家公司的气垫床 |
|
and breakfast and then just sort of like humorously four years later something |
|
和早餐,然后有点像四年后幽默的事情 |
|
three years later I respond I should have responded the thing that actually |
|
三年后我回应我应该回应实际上的事情 |
|
triggered this was that the Airbnb founders were like standing right here |
|
触发这一点的是 Airbnb 创始人就像站在这里 |
|
telling their story and I was like ah this hurts so much I can't believe I |
|
讲述他们的故事,我就像啊,这太痛苦了,我不敢相信我 |
|
like missed this company in my defense I had my own startup at the time and I |
|
就像错过了这家公司一样,我当时有自己的初创公司,而且我 |
|
think if you are a start-up founder you need to give your own company absolute |
|
我认为如果你是一家初创公司的创始人,你需要给自己的公司绝对的权力 |
|
priority over angel investing the thing that actually makes is more painful is |
|
优先于天使投资实际上更痛苦的是 |
|
that this was just the first time this was before they are in YC once they're |
|
这只是他们第一次来 YC 之前 |
|
in YC pgu is like oh you got to talk to the air being these they're so good |
|
在 YC pgu 就像哦,你必须与空气交谈,因为这些他们太棒了 |
|
|
|
00:28 |
|
00:28 |
|
they're like the best company he was just constantly hyping them and |
|
他们就像是他不断炒作的最好的公司 |
|
generally if PG gives that strong of an endorsement just |
|
一般来说,如果 PG 给予那么强烈的认可, |
|
like you just invest I'm like cool you know I'll invest I'll you know I'll |
|
就像你只是投资我很酷你知道我会投资我会你知道我会 |
|
watch for them on angel day which is what you used to call demo day now I |
|
在天使日留意他们,这就是你以前所说的演示日,现在我 |
|
show up on angel day and there's no airBnB |
|
在天使日出现,但没有爱彼迎 |
|
so I email Brian I'm like hey misty guys today was you know hoping to chat and |
|
所以我给布莱恩发了邮件,我想嘿,今天的迷雾小伙子们,你们知道希望能聊天吗? |
|
invest he's like yeah sorry we just signed a term sheet with Sequoia so |
|
投资他就像是的,抱歉我们刚刚与红杉签署了一份投资意向书,所以 |
|
again I had basically in my head decided to invest but then just kind of was |
|
我再次基本上决定投资,但后来就有点了 |
|
lacks today cycle and and and and took some time fortunately I was able to get |
|
今天缺乏周期和和并花了一些时间幸运的是我能够得到 |
|
into a later round but at a much higher price but again the point I want to make |
|
进入后一轮,但价格要高得多,但我想再次强调这一点 |
|
here is that if you move slow you're going to get adverse |
|
如果你行动缓慢,你就会遇到不利的情况 |
|
selection like the companies that you can string along for months you know |
|
选择您可以连续几个月了解的公司 |
|
give a hundred different meetings and like you need to talk to this person |
|
举行一百次不同的会议,就像你需要和这个人交谈一样 |
|
|
|
00:29 |
|
00:29 |
|
probably aren't going to be the best companies so like be very deliberate in |
|
可能不会成为最好的公司,所以要非常慎重 |
|
your decision-making like do or do not write don't just be like yeah you know |
|
你的决定,比如做或不写,不要只是像是的,你知道 |
|
I'll see what happens like when you identify a company is being really |
|
我会看看当你发现一家公司真的在做生意时会发生什么 |
|
promising as something you want to invest in you could spend like another |
|
承诺作为您想要投资的东西,您可以像其他东西一样花钱 |
|
week thinking about it or you could pull the trigger and get Airbnb all right |
|
一周考虑一下,或者你可以扣动扳机,让 Airbnb 一切顺利 |
|
what else doesn't work ah a really good price |
|
还有什么不行啊,价格真的很好 |
|
this one I've been duped into a bunch where I'm like oh it's such a you know |
|
我被骗到了一堆,我想哦,这就是你知道的 |
|
they're giving me a bargain like I'm Tremp today a bargain like all the |
|
他们给了我一个讨价还价的机会,就像我今天是特伦普一样 |
|
valuations so low it's a steal like I'm gonna I'm getting a great deal |
|
估值如此之低,就像我要得到一笔划算的交易一样 |
|
I've never gotten any return that's something that I invested in because it |
|
我投资的东西从来没有得到任何回报,因为它 |
|
was a good deal they're really literally |
|
很划算,他们确实是真的 |
|
is no such thing as a value investing in startups as as much as it seems like |
|
对初创公司的价值投资并不像看上去那么重要 |
|
|
|
00:30 |
|
00:30 |
|
there should be a every time I've done this it's been a mistake |
|
每次我这样做都应该是一个错误 |
|
another mistake not investing because of price and clearly there must be some |
|
另一个错误是因为价格而没有投资,显然一定有一些 |
|
limit at which this isn't true but I've never encountered it anytime I've been |
|
这是不正确的极限,但我从来没有遇到过它 |
|
like excited about something but then there's like ah the price is so high |
|
就像对某件事感到兴奋,但价格却如此之高 |
|
yeah you know I'll invest in something else I've always regretted it like so |
|
是的,你知道我会投资其他东西,我一直很后悔 |
|
now actually in my head I kind of turn around the rule I'm like if I'm |
|
现在实际上在我的脑海里我有点扭转规则我就像如果我 |
|
disappointed by their price I should probably invest more I need to write a |
|
对他们的价格感到失望我可能应该投资更多我需要写一篇 |
|
larger check this one is probably kind of obvious I make this mistake a lot |
|
更大的检查这个可能有点明显我经常犯这个错误 |
|
because I work with the founders I get emotionally attached and I just want to |
|
因为我与创始人一起工作,所以我产生了情感上的依恋,我只想 |
|
help them out they seem helpless if you're investing out of pity but is |
|
帮助他们,如果你出于怜悯而投资,他们看起来很无助,但实际上 |
|
|
|
00:31 |
|
00:31 |
|
also have never made any money always turned up at because again like the |
|
也从来没有赚过钱总是出现在因为再次喜欢 |
|
really great founders just are so formidable you know someone like like |
|
真正伟大的创始人是如此强大,你认识这样的人 |
|
Blake get boom it's just sort of like a force of nature like he's somehow just |
|
布莱克得到了繁荣,这有点像自然的力量,就像他不知何故只是 |
|
gonna will this thing into existence the people who come to me with like a sob |
|
那些带着抽泣来找我的人将会把这件事变成现实 |
|
story oh no one wants to invest maybe if you write a check they will like no I |
|
故事哦,没有人愿意投资,也许如果你写一张支票,他们会不喜欢我 |
|
haven't made anything so I'm gonna try to keep myself for making this mistake |
|
我什么也没做所以我会努力让自己不犯这个错误 |
|
I'll probably do it a little bit more cynical ideas this one is something |
|
我可能会做一些更加愤世嫉俗的想法,这是一件事情 |
|
where I'm actually not really that excited about what they're doing and |
|
事实上我对他们正在做的事情并不那么兴奋 |
|
what it means for the future but it seems like it could make a lot of money |
|
这对未来意味着什么,但似乎可以赚很多钱 |
|
and so you know if they can make a lot of money I'd like some of it so far so |
|
所以你知道他们是否能赚很多钱,到目前为止我想要其中一些 |
|
far and I'm kind of actually happy about this I've never made money on these |
|
到目前为止,我对此感到非常高兴,我从未在这些上赚过钱 |
|
companies somehow the cynical idea is I don't know why but they haven't they |
|
公司某种程度上愤世嫉俗的想法是我不知道为什么但他们没有 |
|
haven't worked out for me maybe I have the wrong kind of cynicism |
|
对我来说没有成功 也许我有错误的愤世嫉俗 |
|
|
|
00:32 |
|
00:32 |
|
but the principle here I would suggest is invest in optimism invest in the |
|
但我建议的原则是投资乐观主义 |
|
future you want to see not the future you fear and these are basically ideas |
|
你想看到的未来不是你害怕的未来,这些基本上都是想法 |
|
where I invested in the future I fear I had this one idea at one point that I |
|
我对未来的投资 我担心我曾经有过这样一个想法 |
|
should just invest in anything that would not be out of place in the movie |
|
应该只投资于电影中不会不合适的任何东西 |
|
idiocracy fortunately those investments didn't work all right another mistake |
|
白痴幸运的是这些投资没有发挥作用又是一个错误 |
|
really impressive numbers I think Sam touched on this yesterday it's really |
|
非常令人印象深刻的数字,我认为 Sam 昨天谈到了这一点,这真的是 |
|
easy to get excited and good numbers on their own are not a bad thing obviously |
|
很容易兴奋,而且好的数字本身显然并不是一件坏事 |
|
sometimes really good companies have really good numbers but the thing that |
|
有时真正优秀的公司拥有非常好的数字,但是 |
|
happens is you kind of get blinded by the numbers you're like wow it just |
|
发生的是你有点被数字蒙蔽了,你就像哇,只是 |
|
keeps going up ignore the fact that like somehow the founders are kind of a or |
|
不断上涨,忽略了这样一个事实:创始人有点像或 |
|
like the product doesn't really make sense to me and again I never made money |
|
就像这个产品对我来说真的没有意义,而且我又没赚到钱 |
|
|
|
00:33 |
|
00:33 |
|
on these if I'm just investing because of the numbers it turns out to be a bad |
|
如果我只是因为数字而投资的话,结果会很糟糕 |
|
investment and I think the reason for this that the question to ask is is this |
|
投资,我认为要问的原因是这样的 |
|
company actually creating value like are they actually making the world a |
|
公司实际上创造了价值,就像他们实际上让世界成为一个 |
|
wealthier place or are they maybe just exploiting some temporary inefficiency |
|
更富裕的地方,或者他们可能只是利用一些暂时的低效率 |
|
in like Facebook Facebook's going to change their album algorithm and that |
|
就像 Facebook Facebook 将改变他们的相册算法 |
|
companies there be dead right all right so I've tried to boil that all down |
|
那里的公司已经死了,好吧,所以我试图把这一切归结为 |
|
again just more for my own use to a checklist because again my my thinking |
|
再次只是为了我自己使用清单,因为我的想法 |
|
on startups is that it's really like the founders are absolutely critical and |
|
对初创公司来说,创始人确实是绝对挑剔的 |
|
everything else kind of derives from that so if I'm just asking myself like |
|
其他一切都源于此,所以如果我只是问自己 |
|
is this person a great founder here's some of the traits clear concise |
|
这个人是一位伟大的创始人吗?这里有一些特征,清晰简洁 |
|
|
|
00:34 |
|
00:34 |
|
communication and I want to be clear this doesn't mean slick salesy kind of |
|
沟通,我想澄清这并不意味着圆滑的销售 |
|
communication I mean people who can demonstrate a real depth of |
|
沟通 我指的是能够表现出真正深度沟通的人 |
|
understanding and clarity of thought in the example actually probably one of the |
|
示例中思想的理解和清晰度实际上可能是其中之一 |
|
best examples of this is just Paul Graham with Y Combinator like the whole |
|
最好的例子就是 Paul Graham 和 Y Combinator 的整体 |
|
reason why Combinator really exists is because he'd been writing these essays |
|
Combinator 真正存在的原因是因为他一直在写这些文章 |
|
for years that we're sort of like he's kind of like the Pied Piper of nerds |
|
多年来我们都觉得他有点像书呆子里的花衣魔笛手 |
|
like everyone would just read these things and get excited and that was in |
|
就像每个人都会读到这些东西并感到兴奋,那就是 |
|
to this day I believe it's like the number one or number two source of leads |
|
直到今天,我相信它就像是第一或第二的潜在客户来源 |
|
to people applying to Y Combinator we asked a question on the application how |
|
对于申请 Y Combinator 的人,我们问了一个关于申请的问题: |
|
did you hear about Y Combinator and they say from Paul Graham's essays but also |
|
你听说过 Y Combinator吗?他们从 Paul Graham 的文章中说,而且 |
|
you know essentially all of the other founders fall into this category right |
|
你知道基本上所有其他创始人都属于这一类,对吧 |
|
like Kyle was able to tell me a story about how he's gonna make a self-driving |
|
就像凯尔能够告诉我一个关于他如何制作自动驾驶汽车的故事 |
|
car boom again he's able to tell me the story about how they're gonna do this |
|
汽车再次繁荣,他能够告诉我他们将如何做到这一点的故事 |
|
|
|
00:35 |
|
00:35 |
|
impossible thing and so if people if I find myself struggling to understand or |
|
不可能的事情,所以如果人们发现自己很难理解或 |
|
like doing the work for them it's always |
|
就像为他们做事一样 |
|
a bad time and it's the trap I sometimes fall into is all talk to them for so |
|
一段糟糕的时光,这是我有时会陷入的陷阱,就是与他们交谈 |
|
long I'll come up with a story that makes sense and then I'll just sell |
|
很长一段时间我都会想出一个有意义的故事然后我就会卖掉 |
|
myself on my own story you know I think maybe I'm just not smart enough but no |
|
我自己讲述我自己的故事,你知道,我想也许我只是不够聪明,但不 |
|
if they're a good founder they're gonna be able to communicate to me moves fast |
|
如果他们是一位优秀的创始人,他们将能够与我快速沟通 |
|
again like think of Brett rewriting maps in a weekend or Kyle making a media |
|
再次像布雷特在周末重写地图或凯尔制作媒体一样 |
|
server or you know the Meraki team building building that product with no |
|
服务器或者您知道 Meraki 团队在构建该产品时无需 |
|
money moving fast is absolutely critical and again it's something that I think |
|
资金的快速流动绝对是至关重要的,我也认为这一点 |
|
most people don't do it's really easy to |
|
大多数人不这样做,但这很容易 |
|
come up with the reasons why this should |
|
提出为什么应该这样做的原因 |
|
take longer or you know I really want to |
|
需要更长的时间或者你知道我真的很想 |
|
get this thing right or that thing right |
|
把这件事做好或那件事做好 |
|
like founders will come up with infinite reasons to move slow and that's fine I |
|
就像创始人会想出无数理由缓慢行动一样,这很好我 |
|
|
|
00:36 |
|
00:36 |
|
just not going to invest accomplishes a lot with a little |
|
只是不打算投资就能用一点点成就很多事 |
|
and so again like Meraki is the great example of this no money in there |
|
所以,Meraki 就是一个很好的例子,说明里面没有钱 |
|
shipping Hardware somehow juice arrow is the anti story of that most most |
|
运输硬件不知何故果汁箭头是最最的反故事 |
|
startups unfortunately accomplish very little with a lot implausibly ambitious |
|
不幸的是,初创公司雄心勃勃却收效甚微 |
|
or frivolous ideas and the reason that we're kind of at these two extremes is |
|
或无聊的想法,而我们处于这两个极端的原因是 |
|
that if the idea is in the middle as I mentioned it at the start probably |
|
如果这个想法是在中间,正如我一开始提到的那样 |
|
there's like a big company somewhere working on it or a hundred other |
|
就像有一家大公司或其他一百家公司正在研究它 |
|
startups and so you want to see something that's either it sounds |
|
初创公司,所以你想看到一些听起来像的东西 |
|
impossible like you know a supersonic jet or just straight-up stupid like |
|
不可能,就像你知道超音速喷气式飞机一样,或者只是简单的愚蠢的事情 |
|
putting a camera on Justin's head right things that seem like toys actually |
|
把相机放在贾斯汀的头上,对那些看起来像玩具的东西 |
|
Aaron Harris had a good blog post about this I think last week you should you |
|
亚伦·哈里斯 (Aaron Harris) 有一篇关于此的很好的博客文章,我认为上周您应该 |
|
should look up on the YC blog ideas that look like toys are oftentimes really |
|
应该看看 YC 博客上的想法,那些看起来像玩具的想法往往是真的 |
|
|
|
00:37 |
|
00:37 |
|
great and the founders have the conviction to pursue these obviously bad |
|
伟大而创始人有信念去追求这些明显不好的 |
|
ideas is a talent magnet so the best people want to work with the best people |
|
创意就像一块人才磁铁,所以最优秀的人希望与最优秀的人一起工作 |
|
and somehow the really great founders seem to be able to attract other great |
|
不知何故,真正伟大的创始人似乎能够吸引其他伟大的创始人 |
|
people and actually YC this is I think really the secret of YC is that it's |
|
人们,实际上 YC,我认为 YC 的真正秘密在于它 |
|
just a giant top talent magnet like we could bring them in and do almost |
|
只是一个巨大的顶尖人才磁铁,就像我们可以把他们带进来并做几乎 |
|
anything I think it was still sort of work the key thing is that we're |
|
我认为这仍然是一项工作,关键是我们 |
|
attracting the best people and the best people want to come be a part of a Y |
|
吸引最优秀的人才,最优秀的人才希望成为 Y 的一部分 |
|
Combinator because this is where all the |
|
组合器,因为这是所有 |
|
other best people are and so this and we see this with a lot of our top startups |
|
其他最优秀的人都是如此,我们在许多顶级初创公司中都看到了这一点 |
|
like stripe you know really brilliant founders and then their team is also |
|
就像条纹一样,你知道非常出色的创始人,然后他们的团队也是 |
|
really impressive make something people want this is this is key this is our |
|
真的令人印象深刻,做一些人们想要的东西,这是关键,这是我们的 |
|
slogan make something people a lot Google is a great example like I |
|
口号让很多人喜欢谷歌是一个很好的例子,就像我一样 |
|
|
|
00:38 |
|
00:38 |
|
actually was using the product if it's if they're building a thing that you |
|
实际上正在使用该产品,如果他们正在构建您想要的东西 |
|
actually want that's a good sign if you can't identify anyone in the world who |
|
实际上希望这是一个好兆头,如果你无法识别世界上的任何人 |
|
would possibly want the thing that they're making anyone who's who if you |
|
可能会想要他们正在制作的任何人的东西,如果你 |
|
offer it to them they'll be like no thank you |
|
提供给他们,他们会拒绝,谢谢 |
|
that's that's a bad sign I was gonna say |
|
我想说那是一个坏兆头 |
|
something else about that but I remember oh right |
|
还有其他事情,但我记得哦,对了 |
|
like actually another funny story here is door - which you may have seen in the |
|
实际上,另一个有趣的故事是门——你可能已经在 |
|
news they just raised another half-billion when they interviewed here |
|
消息称他们在这里接受采访时刚刚筹集了另外五亿美元 |
|
like actually in the room right over there I like one question for them was |
|
就像实际上在那边的房间里一样,我想问他们一个问题是 |
|
like will you deliver to my house because at the time when they went |
|
就像你会送货到我家一样,因为他们去的时候 |
|
through I see there is no food delivery where I live and I get hungry and so |
|
通过我看到我住的地方没有送餐服务,我很饿,所以 |
|
they're like yes there's like you're funded so I I mainly funded that company |
|
他们说是的,就像你得到了资助,所以我主要资助了那家公司 |
|
just because I wanted food for myself but you know they're doing good and |
|
只是因为我想要自己吃东西,但你知道他们做得很好 |
|
|
|
00:39 |
|
00:39 |
|
finally determined and committed and in fact peih-gee says determined is the |
|
最终下定决心并承诺,事实上,佩吉说决心就是 |
|
number one most important trait in a start-up founder and the reason for this |
|
初创企业创始人最重要的特质及其原因 |
|
is because starting a start-up is really |
|
是因为创业确实是 |
|
really really hard and unpleasant and so if you're not super determined you'll |
|
真的真的很难而且不愉快,所以如果你不是非常有决心,你就会 |
|
probably give up at some point you'll be like why am I putting myself through |
|
可能会在某个时候放弃,你会想为什么我要让自己经历这样的磨难 |
|
hell I should just go get a job at Google and be like a normal person |
|
天哪,我应该去谷歌找一份工作,像个正常人一样 |
|
unfortunately I think like this can sometimes be a little bit hard to suss |
|
不幸的是,我认为这样有时会有点难以怀疑 |
|
out because the founders will of course be like oh yeah I'm totally committed |
|
因为创始人当然会说,哦,是的,我完全承诺 |
|
but some of the things you can look for is are they hedging their bets like do |
|
但你可以寻找的一些事情是他们是否像这样做一样对冲他们的赌注 |
|
they have kind of it's easy Plan B and actually the group of founders where |
|
他们有一种很简单的 B 计划,实际上创始人团队 |
|
I've seen this happen them most is founders who are on leave from |
|
我见过这种情况发生最多的是那些正在休假的创始人 |
|
med school doctors who realize they didn't really want to be a doctor so |
|
医学院的医生意识到他们并不是真的想成为一名医生,所以 |
|
they're like I'll try out the startup thing and so they come in here they'll |
|
他们就像我会尝试创业一样,所以他们来到这里他们会 |
|
|
|
00:40 |
|
00:40 |
|
work for six months or whatever in the big man this is hard I'm scared I'm |
|
工作六个月或者其他什么大人物这很难我害怕我 |
|
gonna go back to medical school right like they have that easy out they've |
|
会回到医学院,就像他们轻松地离开一样 |
|
already made a huge investment in in being a doctor and they don't want to |
|
已经为成为一名医生投入了巨额投资,但他们不想这样做 |
|
throw that all away for some pipe dream startup and I think the other thing that |
|
为了一些白日梦的创业公司而把这一切都扔掉,我认为另一件事是 |
|
I like to look at is have the people made mistakes in their life I'm very |
|
我喜欢看人们在生活中犯过错误,我非常喜欢 |
|
nervous about people who've always gotten perfect grades they got into all |
|
对那些总是在所有科目中取得完美成绩的人感到紧张 |
|
the right things they did all the right clubs the people who have the perfect |
|
他们做了正确的事情 所有正确的俱乐部 拥有完美的人 |
|
resume the people who didn't up because these are people who've never |
|
恢复那些没有上来的人,因为这些人从来没有上来过 |
|
failed and startup founder being a star founder you're basically failing day |
|
失败了,初创公司创始人成为明星创始人,你基本上是失败的一天 |
|
after day and so what these people do you know they're these are people who |
|
一天过去了,这些人你知道什么?他们是这样的人 |
|
|
|
00:41 |
|
00:41 |
|
are scared of failure and so they almost inevitably will take just like an early |
|
害怕失败,所以他们几乎不可避免地会像早期的失败一样 |
|
exit and then they can put on their resume oh you know started a YC startup |
|
退出,然后他们就可以把简历贴上哦,你知道,他们创办了一家 YC 初创公司 |
|
and sold it to some other company right it doesn't say that they sold it for |
|
并把它卖给了其他一些公司,但并没有说他们卖了它 |
|
like zero dollars or whatever but they can add it to their resume and they can |
|
比如零美元或其他什么,但他们可以将其添加到他们的简历中,他们可以 |
|
go get a safe job at McKinsey or something all right so that is it thank you |
|
去麦肯锡找一份安全的工作或者其他什么都好,就这样了,谢谢 |
|
[Applause] so the question is with respect to |
|
[鼓掌]所以问题是关于 |
|
making things people want how does how do you evaluate that for like bio |
|
创造人们想要的东西,你如何评价它,比如生物 |
|
companies and things like that you know actually I find most of the time with |
|
事实上,我发现大多数时间都与公司和类似的事情有关 |
|
those companies it's pretty obvious like you're making a cure for cancer |
|
那些公司很明显就像你正在治疗癌症 |
|
I want a cure for cancer right the the risk on those companies is most often |
|
我想要治愈癌症,因为这些公司面临的风险最常见 |
|
|
|
00:42 |
|
00:42 |
|
not market risk it's it's not the risk that no one wants a cure for cancer the |
|
不是市场风险,不是没有人想要治愈癌症的风险 |
|
risk is that they don't you don't actually have a cure for cancer |
|
风险在于他们不这样做,你实际上并没有治愈癌症的方法 |
|
right so with those companies more often it's one of these things where like the |
|
是的,所以对于这些公司来说,通常是这样的事情之一 |
|
demand is kind of obvious it's just like a question of whether you can actually |
|
需求是显而易见的,这就像一个问题:你是否真的可以 |
|
create the product I have a question right just wondering I know Justin I |
|
创建产品我有一个问题只是想知道我认识贾斯汀我 |
|
know Michael I know I'm it I know Kyle what is it about those guys that made |
|
认识迈克尔,我知道我就是我,我认识凯尔,那些创造了一切的人到底是怎么回事? |
|
you invest because I mean that was you didn't really say it but you have you |
|
你投资是因为我的意思是你并没有真正这么说,但你有你 |
|
heard this incredibly stupid idea and yet you invested in this know talented |
|
听到这个令人难以置信的愚蠢想法,但你投资了这个知道有才华的人 |
|
group of four people why I mean I think they did have talent |
|
四人组 为什么我的意思是我认为他们确实有才华 |
|
III think they told a very simple story actually there's a good question they |
|
我认为他们讲了一个非常简单的故事,实际上他们有一个很好的问题 |
|
they told a story that really connected with me which is we're gonna stick a |
|
他们讲述了一个与我真正相关的故事,那就是我们要坚持 |
|
camera on our head on Justin's head and then stream it and see what happens and |
|
将摄像头放在我们的头上,放在贾斯汀的头上,然后进行流式传输,看看会发生什么 |
|
that's the kind of thing I love because I'm like I don't know what's gonna |
|
这就是我喜欢的事情,因为我不知道会发生什么 |
|
|
|
00:43 |
|
00:43 |
|
happen right it's really unpredictable but again the thing that I liked was |
|
发生的对,这确实是不可预测的,但我再次喜欢的事情是 |
|
that they weren't gonna go off and spend |
|
他们不会去花钱 |
|
a lot of time like thinking about it and like making complex plans they were |
|
很多时候他们喜欢思考并制定复杂的计划 |
|
literally just gonna do it they bought a camera stuck it on Justin's head and |
|
他们买了一台相机,把它贴在贾斯汀的头上, |
|
like hacked together some of it so that they could stream it so they were gonna |
|
就像把其中一些拼凑在一起,这样他们就可以流式传输,这样他们就可以 |
|
be able to test the idea very quickly and learn and iterate and again this is |
|
能够非常快速地测试这个想法并学习和迭代,这就是 |
|
part of why the you know on the checklist here moves fast is super |
|
您知道这里清单上的内容移动速度如此之快的部分原因是超级 |
|
important like you can almost defy a predict the I think success of a startup |
|
很重要,就像你几乎无法预测我认为初创公司的成功一样 |
|
just based on how quickly they're able to iterate and the really great |
|
只是基于他们迭代的速度和真正的伟大 |
|
companies just like iterate really quickly the ones who you know |
|
公司只是喜欢快速迭代你认识的人 |
|
|
|
00:44 |
|
00:44 |
|
do a release every two years fail juice arrow sure so so the question is unlike |
|
每两年发布一次失败果汁箭头肯定所以所以问题不像 |
|
private equity where you can do months and months of diligence like we kind of |
|
私募股权投资公司,您可以像我们一样进行数月的尽职调查 |
|
have to move fast as investors or as I mentioned face adverse selection of not |
|
必须快速行动,因为投资者或正如我提到的,面临逆向选择 |
|
funding Airbnb so how do we how do we know if the founders move fast I think |
|
为 Airbnb 提供资金 那么我们如何知道创始人是否行动迅速 我认为 |
|
is what you're saying as well as all of these other things in what you can do is |
|
就是你所说的以及你能做的所有其他事情 |
|
|
|
00:45 |
|
00:45 |
|
you can actually ask them like what have you done what have you accomplished in |
|
你实际上可以问他们,比如你做了什么,你在哪些方面取得了成就 |
|
the past month right what what what there's actually a |
|
过去一个月对什么什么实际上有什么 |
|
really good blog post you should all go find where it says a little bit of slope |
|
非常好的博客文章,你们都应该去找到它说有点坡度的地方 |
|
is worth a lot of y-intercept I think is the title and the basically the idea is |
|
值得大量的 y 截距,我认为是标题,基本上的想法是 |
|
you can have something up here you know millions of dollars in revenue but it's |
|
你可以在这里拥有一些你知道收入数百万美元的东西,但它是 |
|
kind of flatlined or you can have this little toy down here with like almost |
|
有点扁平,或者你可以把这个小玩具放在这里,就像几乎一样 |
|
nothing but it has an upward slope and you'll want to invest in the thing with |
|
什么都没有,但它有一个向上的斜率,你会想投资于这个东西 |
|
slope and so this is what we look for in founders and companies is just like how |
|
斜率,所以这就是我们在创始人和公司中寻找的东西,就像 |
|
quickly are they moving forward how soon |
|
他们进展得快吗 多久 |
|
are they going to do something right and so like the example of justin.tv it |
|
他们会做一些正确的事情吗?就像 justin.tv 的例子一样 |
|
wasn't like we're gonna launch this thing next year it was like we're gonna |
|
并不是我们要在明年推出这个东西,而是我们要 |
|
launch this thing next week right and so and so just talking to them about their |
|
下周就推出这个东西,某某只是和他们谈论他们的事情 |
|
schedule what they've done in the past and what you know what their anticipated |
|
安排他们过去做过的事情以及你所知道的他们的预期 |
|
|
|
00:46 |
|
00:46 |
|
future schedule is and I want and actually asking them like okay why |
|
未来的时间表是,我想要,实际上问他们,好吧,为什么 |
|
aren't you doing this thing faster and seeing if they give me you know just |
|
你不是更快地做这件事吗?看看他们是否给我你知道的 |
|
kind of like excuses or if they're maybe is a legitimate reason for not moving |
|
有点像借口,或者如果它们是不搬家的合理理由 |
|
fast and you know you can also try pushing the founders you know probably |
|
快,你知道你也可以尝试推动你可能认识的创始人 |
|
more so after you you fund them pushing them to move even faster and see how |
|
更重要的是,当你资助他们之后,他们就会加快步伐,看看如何 |
|
they respond and you know like my story with Kyle I gave him what was maybe an |
|
他们回应了,你知道,就像我和凯尔的故事一样,我给了他一个可能是 |
|
unreasonable thing like you should rewrite some other company's product and |
|
像你应该重写其他公司的产品这样不合理的事情 |
|
an evening but he took it and ran with it right he didn't just like I've worked |
|
一个晚上,但他接受了它,然后就跑了,他不喜欢我工作过 |
|
with a lot of Engineers 99% of Engineers would just like tell me I'm smoking |
|
有很多工程师 99% 的工程师只想告诉我我在吸烟 |
|
crack and like don't know what I'm talking about right but he just like |
|
破解,就像不知道我在说什么,但他只是喜欢 |
|
took it and ran with it right so here at YC we actually fund the companies based |
|
接受并正确执行,因此在 YC,我们实际上为这些公司提供资金 |
|
on a ten minute interview right so it is possible to get |
|
在十分钟的采访中,这样就有可能得到 |
|
it's amazing how much you can get out of people in ten minutes and actually this |
|
令人惊奇的是,你可以在十分钟内从人们那里得到很多东西,实际上这是 |
|
is again why I put for me number one on the list is clear concise communication |
|
这也是为什么我把清晰简洁的沟通放在清单上的第一名 |
|
|
|
00:47 |
|
00:47 |
|
if I spend 10 minutes interviewing a company and I still don't know what they |
|
如果我花 10 分钟面试一家公司,但我仍然不知道他们做什么 |
|
do that's an easy no like it's so easy to say no to that right like like if |
|
做这件事很容易说“不”,就像对那个权利说“不”很容易,就像“如果”一样 |
|
they can't if they can't tell me what it is and that's that's probably like you |
|
如果他们不能告诉我那是什么,他们就不能,那可能就像你一样 |
|
know at least a third of the companies that come in here to interview at the |
|
至少认识三分之一来这里面试的公司 |
|
end of the interview we still don't know what they're doing and so we don't fund |
|
采访结束时我们仍然不知道他们在做什么,所以我们不资助 |
|
them so the question is did I make any mistakes with respect to the |
|
所以问题是我在这方面犯了任何错误吗 |
|
fundamentals of the startup I mean okay the thing you have to remember is that |
|
初创公司的基本原理我的意思是好吧,你必须记住的是 |
|
|
|
00:48 |
|
00:48 |
|
most of your investments aren't going to work out and it's it's easy to spend a |
|
你的大部分投资都不会成功,而且很容易花掉 |
|
lot of time kind of making up complex theories but what I find is the danger |
|
很多时间都在编造复杂的理论,但我发现这是危险的 |
|
when I see investors who do that is they come up with clever ways of talking |
|
当我看到这样做的投资者时,他们想出了聪明的谈话方式 |
|
themselves out of good deals because like you know justin.tv if I give him |
|
他们自己就没有好交易了,因为就像你知道的 justin.tv 如果我给他 |
|
that like five minutes of thought I could have come up with you know a |
|
大约五分钟的思考我就能想出你知道的 |
|
hundred reasons why it wasn't going to work right so yeah did the companies |
|
它无法正常工作的一百个原因,公司也是如此 |
|
fail for fundamental reasons of course and you sometimes you never even know |
|
当然,失败是出于根本原因,有时你甚至不知道 |
|
right like suppose justin.tv had managed to actually do a talent acquisition |
|
就像假设 justin.tv 已经成功地进行了人才收购一样 |
|
someone thought they had talent they wouldn't be up on the slide right it's |
|
有人认为自己有才华,但他们不会出现在幻灯片上,对吧? |
|
kind of random you know some some random |
|
有点随机 你知道一些 一些随机 |
|
person at Google flip the bit one way or the other and I got a completely |
|
谷歌的人以一种或另一种方式翻转了一点,我完全得到了一个 |
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different outcome but if I were to then look back on that let's say it wasn't a |
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不同的结果,但如果我回顾一下,可以说这不是一个 |
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00:49 |
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00:49 |
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favorable outcome and then try to draw like deep conclusions about you know why |
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有利的结果,然后尝试得出关于你知道为什么的深刻结论 |
|
I should never again invest in like a streaming video company or something |
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我永远不应该再投资像流媒体视频公司之类的东西 |
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like that I might miss out on something really |
|
这样我可能会真的错过一些东西 |
|
good so one of my other principles is don't over learn from past mistakes and |
|
很好,所以我的其他原则之一是不要从过去的错误中过度学习 |
|
it's really easy because it hurts it hurts so much to lose money like it |
|
这真的很容易,因为它很痛苦,像这样赔钱真的很痛苦 |
|
hurts me at least that that you want to avoid it but if you're going to be able |
|
至少让我受伤的是你想避免它,但如果你能够的话 |
|
to do this you kind of just have to bite the bullet and recognize that |
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要做到这一点,你只需要硬着头皮并认识到这一点 |
|
fundamentally investing that seed stage involves and I started with this a great |
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从根本上投资种子阶段涉及的事情,我从这开始了一个伟大的投资 |
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00:50 |
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00:50 |
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deal of locking so the question is when I look at ICS do |
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锁定的交易,所以问题是当我查看 ICS 时会做什么 |
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I see that as the open source of funding or the G sera funding it's a good |
|
我认为作为开源资金或 G sera 资金这是一个很好的选择 |
|
question I'm trying to figure out figure out how do I like politely answer I |
|
我想弄清楚我该如何礼貌地回答这个问题 |
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think there's something really interesting going on in crypto so crypto |
|
认为加密货币领域正在发生一些非常有趣的事情,所以加密货币 |
|
is another one of these things like I gave Linux as an example where the thing |
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是其中的另一件事,就像我以 Linux 为例,其中的事情 |
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that brought me to Google was my enthusiasm for Linux and I think if you |
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我对 Linux 的热情把我带到了 Google,我想如果你 |
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were paying attention to what like nerdy |
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正在关注书呆子之类的东西 |
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21 year olds were excited about five six years ago you would have invested in |
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21 岁的人对 5 六年前你会投资的项目感到兴奋 |
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coinbase and Bitcoin and all that stuff that said as far as I can tell the vast |
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据我所知,coinbase 和比特币以及所有这些内容 |
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majority of the ICS are scams or or just like these are companies that if they |
|
大多数 ICS 都是骗局,或者就像这些公司一样,如果他们 |
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were trying to raise from the people in the room here maybe they'd be able to |
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我们试图从这里的人那里筹集资金也许他们能够 |
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00:51 |
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00:51 |
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raise half a million dollars but instead they go do an ICO and they race let's |
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筹集了 50 万美元,但他们却进行了 ICO,然后他们开始比赛 |
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say a hundred million dollars no way no way those are all going to zero |
|
说一亿美元不行不行这些都会归零 |
|
I don't believe any of those are gonna are gonna work and part of the reason |
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我不相信这些都会起作用,这是部分原因 |
|
for that - is this counterintuitive thing that I've learned working with a |
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为此 - 这是我在与一个人一起工作时学到的违反直觉的事情吗? |
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lot of startups is that actually too much money is a huge liability because |
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很多初创公司的观点是,太多的钱实际上是一种巨大的负债,因为 |
|
when you have a lot of money you start doing things the right way and that's |
|
当你有很多钱时,你就会开始以正确的方式做事,那就是 |
|
actually kind of what happened with juice arrow as an example is they got |
|
实际上,以果汁箭头为例,他们得到了 |
|
you know a hundred and whatever a million dollars if that company only had |
|
你知道一百甚至一百万美元,如果那家公司只有 |
|
a hundred K they would have had to go try to sell juice bags they wouldn't |
|
一百千,他们将不得不去尝试销售他们不会的果汁袋 |
|
have been able to spend years building this stupid machine right they would |
|
已经能够花费数年时间建造这台愚蠢的机器了 |
|
have had Ted had to actually talk to customers and so having a giant mountain |
|
泰德必须与顾客真正交谈,因此有一座巨大的山 |
|
of money enables the founders to insulate themselves from reality to an |
|
金钱使创始人能够将自己与现实隔离开来 |
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00:52 |
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00:52 |
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unhealthy extent just a couple of questions from cyberspace or in this |
|
不健康的程度只是来自网络空间或在此的几个问题 |
|
room and they're just too shy to speak it out one was directly to me but I |
|
他们只是太害羞而不敢说出来,其中一个是直接对我说的,但我 |
|
think it's an interesting question which is people tend to be nerve |
|
认为这是一个有趣的问题,人们往往会感到紧张 |
|
some sort of deep deep technology companies investors especially how does |
|
某种深度科技公司的投资者尤其是如何 |
|
how do you get over that and how do people in general get over not being |
|
你如何克服这个问题以及一般人如何克服不存在的问题 |
|
afraid of some sort of hardtack I mean I |
|
害怕某种硬饼干我的意思是我 |
|
guess I also just like tend to invest in things that I'm excited about and it's |
|
我想我也喜欢投资那些让我兴奋的事情 |
|
so much easier for me to get excited about a supersonic jet and then some |
|
对我来说更容易对超音速喷气机感到兴奋,然后一些 |
|
sort of like obscure enterprise software or something like that and not that an |
|
有点像晦涩的企业软件或类似的东西,而不是一个 |
|
enterprise software is a bad investment but I don't know for me it's not really |
|
企业软件是一项糟糕的投资,但我不知道对我来说是否真的如此 |
|
that hard because I sort of accept accept the fact that I actually don't |
|
很难,因为我有点接受我实际上不接受的事实 |
|
know very much about almost anything so it's not just the hard tech companies |
|
对几乎所有事情都非常了解,因此不仅仅是硬科技公司 |
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00:53 |
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00:53 |
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like I don't know anything about almost any of what the company is doing that's |
|
就像我对公司正在做的事情几乎一无所知 |
|
why I have to invest in people who are better than me right and so it really |
|
为什么我必须投资于比我更好的人,所以这确实是 |
|
just comes down to like do I believe in this founder and and their expertise and |
|
归根结底就是我是否相信这位创始人和他们的专业知识以及 |
|
then therefore I can just rely I can like outsource my thinking to the |
|
那么我可以信赖我可以将我的想法外包给 |
|
founder I don't think you answer this but if you're an hour meeting and I had |
|
创始人,我认为你不会回答这个问题,但如果你开了一个小时的会议,而我 |
|
a startup and you were trying to determine whether I was determined how |
|
一家初创公司,你试图确定我是否决定如何 |
|
would you do that actually to talk about this a little bit |
|
你会这样做实际上是为了稍微讨论一下这个问题吗 |
|
but I you know a lot of is kind of probing for you know do they have any |
|
但我知道很多都是一种试探,因为你知道他们有什么 |
|
plan B right are they gonna go back to medical school have they quit their job |
|
B计划是对的,如果他们辞掉工作,他们会回到医学院吗? |
|
yet do they still have a job at some other company like and we get this a lot |
|
但他们在其他公司还有工作吗,比如我们经常遇到这种情况 |
|
of times where we'll ask founders are you going to leave your job and they're |
|
很多时候我们会问创始人你是否要离职,而他们却 |
|
say well if I raise enough money that I can pay myself XYZ like they have these |
|
好吧,如果我筹集到足够的钱,我可以像他们有这些一样支付给自己 XYZ |
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00:54 |
|
00:54 |
|
conditions on it and ideally you want the people who are just willing to |
|
条件,理想情况下你想要的是那些愿意的人 |
|
charge straight into a brick wall that's necessary I think this is really deep |
|
直接冲进砖墙,这是必要的我认为这真的很深 |
|
Paul Graham says this is the most important quality of a founder you |
|
保罗·格雷厄姆说这是创始人最重要的品质 |
|
should look for but it's extraordinarily difficult to know when someone has it |
|
应该寻找,但很难知道某人何时拥有它 |
|
one of the reasons by the way we ask questions on the YC application about |
|
顺便说一句,我们在 YC 申请中提出以下问题的原因之一: |
|
your past because that is one way I try to determine if someone's to term |
|
你的过去,因为这是我尝试确定某人是否被判刑的一种方式 |
|
you know has that quality of getting punched in the face falling down and |
|
你知道有那种被打到脸上摔倒的感觉 |
|
getting back up again it says that happened to them in the past Paul |
|
再次站起来,它说过去发生在他们身上的事保罗 |
|
mentioned people who have never ever failed that doesn't mean that they're |
|
提到从未失败过的人并不意味着他们 |
|
not gonna fail this time but you just don't have very much information about |
|
这次不会失败,但你只是没有太多信息 |
|
what happens when they get punched in the face right actually if they've never |
|
如果他们从来没有被打到脸上,实际上会发生什么 |
|
failed they're gonna be afraid of failure and therefore they're gonna take |
|
失败了,他们会害怕失败,因此他们会采取 |
|
a safe exit yeah and actually like to follow up on the what you can do to |
|
安全退出是的,实际上喜欢跟进你能做些什么 |
|
examine determination is actually also just ask about the history of the |
|
考察决心其实也只是询问历史 |
|
company so like air B&B is another one |
|
Air B&B 之类的公司是另一家 |
|
|
|
00:55 |
|
00:55 |
|
where they actually worked on that for a long time and you know Michael actually |
|
他们实际上为此工作了很长时间,你知道迈克尔实际上 |
|
helped them out a lot with the pitch they pitched a number of investors |
|
在向许多投资者推销时为他们提供了很多帮助 |
|
everyone said no when they came to interview I see Paul Graham actually |
|
当他们来采访时每个人都说不 我实际上看到了保罗·格雷厄姆 |
|
tried to talk them out of the idea they're like you know you guys seem |
|
试图说服他们打消他们好像你知道你们这些人的想法 |
|
really good but this idea is terrible can you work on something else and they |
|
真的很好,但是这个想法很糟糕,你能做点别的吗? |
|
were just like no right like they he tried to talk them out of it if if he |
|
就像没有权利一样,他试图说服他们不要这样做,如果他 |
|
had talked to them out of it that probably would mean it was a bad idea |
|
已经跟他们谈过了,这可能意味着这是一个坏主意 |
|
okay one more question so the question is what about like I |
|
好的,还有一个问题,所以问题是像我一样 |
|
|
|
00:56 |
|
00:56 |
|
invest in things I don't know about what about things I do know about I have a |
|
投资于我不知道的事物 对于我已知的事物怎么办 我有一个 |
|
trick here which is I don't know about anything |
|
这里的技巧是我什么都不知道 |
|
I mean honestly like I think it's really easy to overestimate your own knowledge |
|
我的意思是说实话,我认为很容易高估自己的知识 |
|
and experience so like I said I try to avoid learning too much from the past |
|
和经验,就像我说的,我尽量避免从过去学到太多东西 |
|
specifically asked about email yeah I'm I am a little bit burnt out on email |
|
特别询问了有关电子邮件的问题 是的,我对电子邮件有点精疲力竭 |
|
startups so there's like maybe kind of a high bar just because I know this is a |
|
初创公司,所以可能有一个很高的门槛,因为我知道这是一个 |
|
case where I can take my knowledge and I put this earlier when you're talking to |
|
在这种情况下,我可以利用我的知识,当你与我交谈时,我会更早地把它放在 |
|
the founder use your knowledge to probe and see if they have a good response and |
|
创始人利用你的知识来探索,看看他们是否有良好的反应, |
|
so you know a lot of the email stuff they're like tweaking Gmail and I'm like |
|
所以你知道很多电子邮件的东西,他们就像调整 Gmail,我就像 |
|
okay what if Google just adds this feature what are you gonna do know right |
|
好吧,如果谷歌只是添加这个功能,你会怎么做? |
|
like okay that's not a good answer but I have had good email startups front it |
|
好吧,这不是一个好的答案,但我有很好的电子邮件初创公司在它前面 |
|
was actually recently in the news they just raised the big round from Sequoia I |
|
实际上最近有新闻报道他们刚刚从红杉 I 筹集了大笔资金 |
|
|
|
00:57 |
|
00:57 |
|
think really great founder again Mathilde she's she's great I you know |
|
再次认为创始人玛蒂尔德真的很棒,她很棒我你知道 |
|
that was an email thing but she could tell me a really clear story about why |
|
那是一封电子邮件的事情,但她可以告诉我一个非常清楚的故事来说明原因 |
|
it wasn't just like a feature in Gmail laughs you almost have to unlearn things |
|
这不仅仅是 Gmail 中的一个功能,你几乎必须忘记一些东西 |
|
that you think you know you know I I ran one of the very first ever personal |
|
你认为你知道你知道我 我运行了有史以来第一个个人 |
|
services and I might have thought it was done and never invested in any personal |
|
服务,我可能以为它已经完成并且从未投资于任何个人 |
|
service again and I think that would have been a pretty bad mistake so so I I |
|
再次提供服务,我认为这将是一个非常严重的错误,所以我 |
|
think we give I think a little bit contradictory advice here all the time |
|
我认为我们一直在这里给出我认为有点矛盾的建议 |
|
it's it's part of the game you should completely learn everything you can from |
|
这是游戏的一部分,你应该从中学到一切 |
|
your past mistakes and ignore the past at the same time so so it's not very |
|
你过去的错误,同时又忽略过去,所以这不是很 |
|
easy to be a good investor but that's why we're all here right so thanks a lot |
|
成为一名优秀的投资者很容易,但这就是我们都在这里的原因,非常感谢 |
|
|
|
00:58 |
|
00:58 |
|
pop thank you [Applause] you |
|
流行谢谢你[鼓掌]你 |
|
|