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.gitignore ADDED
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+ # Byte-compiled / optimized / DLL files
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+ __pycache__/
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+ *.py[cod]
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+ *$py.class
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+
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+ # C extensions
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+ *.so
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+
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+ # Distribution / packaging
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+ .Python
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+ build/
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+ develop-eggs/
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+ dist/
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+ downloads/
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+ eggs/
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+ .eggs/
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+ lib/
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+ lib64/
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+ parts/
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+ sdist/
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+ var/
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+ wheels/
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+ pip-wheel-metadata/
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+ share/python-wheels/
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+ *.egg-info/
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+ .installed.cfg
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+ *.egg
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+ MANIFEST
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+
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+ # PyInstaller
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+ # Usually these files are written by a python script from a template
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+ *.manifest
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+ # Installer logs
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+ # Unit test / coverage reports
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+ htmlcov/
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+ .tox/
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+ .nox/
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+ .coverage
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+ .coverage.*
46
+ .cache
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+ nosetests.xml
48
+ coverage.xml
49
+ *.cover
50
+ *.py,cover
51
+ .hypothesis/
52
+ .pytest_cache/
53
+
54
+ # Translations
55
+ *.mo
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+ *.pot
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+
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+ # Django stuff:
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+ *.log
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+ local_settings.py
61
+ db.sqlite3
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+ db.sqlite3-journal
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+
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+ # Flask stuff:
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+ instance/
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+ .webassets-cache
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+
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+ # Scrapy stuff:
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+ .scrapy
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+
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+ # Sphinx documentation
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+ docs/_build/
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+
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+ # PyBuilder
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+ target/
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+
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+ # Jupyter Notebook
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+ .ipynb_checkpoints
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+
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+ # IPython
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+ profile_default/
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+ ipython_config.py
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+
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+ # pyenv
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+ .python-version
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+
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+ # pipenv
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+ # According to pypa/pipenv#598, it is recommended to include Pipfile.lock in version control.
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+ # However, in case of collaboration, if having platform-specific dependencies or dependencies
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+ # having no cross-platform support, pipenv may install dependencies that don't work, or not
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+ #Pipfile.lock
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+ # PEP 582; used by e.g. github.com/David-OConnor/pyflow
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+ __pypackages__/
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+
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+ # Celery stuff
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+ celerybeat-schedule
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+ # SageMath parsed files
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+ # Environments
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+ # Spyder project settings
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+ # Rope project settings
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+ # mkdocs documentation
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+ /site
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+
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+ # mypy
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+ .mypy_cache/
125
+ .dmypy.json
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+ dmypy.json
127
+
128
+ # Pyre type checker
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+ .pyre/
130
+
131
+ # jetbrains
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+ .idea/
Functionalities/KeywordAdgroupPredict.py ADDED
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1
+ import numpy as np
2
+ import pandas as pd
3
+
4
+ from Functionalities import NLP_Helper
5
+
6
+
7
+ class KeywordAdgroupPredict:
8
+
9
+ def predict_ad_group_for_keywords(self, candidate_kw_df, cur_kw_df, features, new_kw_col,
10
+ cur_kw_col, cur_adg_col, cur_camp_col, extra_stopwords=['_']) -> pd.DataFrame:
11
+ """
12
+ predicts ad group from current keyword and their ad groups
13
+ :param candidate_kw_df: keywords dataframe that we want to predict ad groups for
14
+ :param cur_kw_df: keywords details dataframe from current campaign
15
+ :param features: features/columns to use for finding relevancy
16
+ :param new_kw_col: the column in candidate_kw_df which holds the keywords
17
+ :param cur_kw_col: the column in cur_kw_df which holds the keywords
18
+ :param cur_adg_col: the column in cur_kw_df which holds the corresponding ad groups
19
+ :param cur_camp_col: the column in cur_kw_df which holds the corresponding campaigns
20
+ :param extra_stopwords: any extra terms that we want to avoid while finding relevancy
21
+ :return: dataframe similar to candidate_kw_df with two extra columns ['Recommended Ad group', 'relevance score']
22
+ """
23
+ output_cols = list(candidate_kw_df.columns) + ['Recommended Ad group', 'relevance score']
24
+
25
+ sentence_model = NLP_Helper.get_embedding_model()
26
+
27
+ cur_kw_df = cur_kw_df[[cur_kw_col, cur_adg_col, cur_camp_col]]
28
+
29
+ # cleanup
30
+ cur_kw_df[cur_kw_col].replace('[\[\]\"\']', '', regex=True, inplace=True)
31
+
32
+ # joining features per ad group to one column, for vectorization step
33
+ cur_kw_df = cur_kw_df.groupby([cur_camp_col, cur_adg_col]).agg(
34
+ {cur_kw_col: ', '.join}).reset_index()
35
+ cur_kw_df['Ad group contents'] = cur_kw_df[features].astype(str).agg(' ,'.join, axis=1)
36
+
37
+ NLP_Helper.remove_unnecessary_tokens_from_df(cur_kw_df, ['Ad group contents'],
38
+ extra_stopwords=extra_stopwords)
39
+
40
+ # vectorization
41
+ candidate_kw_df['Keyword vector'] = NLP_Helper.str_to_vector_list(
42
+ candidate_kw_df[new_kw_col].tolist(), sentence_model)
43
+ cur_kw_df['Ad group vector'] = NLP_Helper.str_to_vector_list(
44
+ cur_kw_df['Ad group contents'].tolist(), sentence_model)
45
+
46
+ # cosine similarity calc
47
+ cosine_sim_matrix = NLP_Helper.cosine_sim_matrix(candidate_kw_df['Keyword vector'],
48
+ cur_kw_df['Ad group vector'])
49
+ cosine_sim_max_indices = np.argmax(cosine_sim_matrix, axis=1)
50
+ cosine_sim_max_values = np.amax(cosine_sim_matrix, axis=1)
51
+ selected_ad_groups = cur_kw_df.iloc[cosine_sim_max_indices]
52
+ selected_ad_groups['relevance score'] = cosine_sim_max_values
53
+ selected_ad_groups.rename(columns={cur_adg_col: 'Recommended Ad group'}, inplace=True)
54
+ selected_ad_groups.reset_index(inplace=True)
55
+
56
+ # merge the columns
57
+ new_kw_adgroup_relevance_df = pd.concat([candidate_kw_df,
58
+ selected_ad_groups[['Recommended Ad group', 'relevance score']]],
59
+ axis=1)
60
+
61
+ new_kw_adgroup_relevance_df = new_kw_adgroup_relevance_df[list(output_cols)]
62
+
63
+ new_kw_adgroup_relevance_df['relevance score'] = new_kw_adgroup_relevance_df['relevance score'].astype(float)
64
+ new_kw_adgroup_relevance_df = new_kw_adgroup_relevance_df.sort_values(by='relevance score',
65
+ ascending=False)
66
+
67
+ return new_kw_adgroup_relevance_df
Functionalities/NLP_Helper.py ADDED
@@ -0,0 +1,107 @@
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1
+ import numpy as np
2
+ from sentence_transformers import SentenceTransformer, util
3
+ from bertopic.representation import KeyBERTInspired, MaximalMarginalRelevance
4
+ import nltk
5
+ from nltk.corpus import stopwords
6
+ from nltk.tokenize import word_tokenize
7
+ import string
8
+ import re
9
+
10
+ nltk.download('stopwords')
11
+ nltk.download('punkt')
12
+
13
+ STOP_WORDS = list(stopwords.words('english'))
14
+ BERTOPIC_REPRESENTATIONS = [
15
+ "KeyBERTInspired",
16
+ "MaximalMarginalRelevance",
17
+ ]
18
+
19
+ TRANSFORMERS = ["all-mpnet-base-v2", "multi-qa-mpnet-base-dot-v1"]
20
+ TRANSFORMERS_INFO = ["all-mpnet-base-v2: All-round model tuned for many use-cases. "
21
+ "Trained on a large and diverse dataset of over 1 billion training pairs",
22
+
23
+ "multi-qa-mpnet-base-dot-v1: This model was tuned for semantic search: Given a query/question, "
24
+ "if can find relevant passages. "
25
+ "It was trained on a large and diverse set of (question, answer) pairs."
26
+ ]
27
+
28
+
29
+ def get_bertopic_representation(representation: str):
30
+ if representation == BERTOPIC_REPRESENTATIONS[0]:
31
+ return KeyBERTInspired()
32
+ elif representation == BERTOPIC_REPRESENTATIONS[1]:
33
+ return MaximalMarginalRelevance()
34
+ else:
35
+ return None
36
+
37
+
38
+ def tokenize_explode(df, col):
39
+ df['tokenized'] = df[col].apply(word_tokenize)
40
+ df = df.explode('tokenized')
41
+ df['tokenized'] = df['tokenized'].str.strip()
42
+ df['tokenized'] = df['tokenized'].str.lower()
43
+
44
+ return df
45
+
46
+
47
+ def cleanup_tokens(df, col):
48
+ df = df[df[col].apply(lambda x: len(x) > 2)]
49
+ df = df[~df[col].str.contains(r'^(\d+\.?\d*)$', regex=True)]
50
+ df = df[~df[col].isin([p for p in string.punctuation])]
51
+ df = df[df[col].isin(STOP_WORDS) == False]
52
+
53
+ return df
54
+
55
+
56
+ def get_embedding_model(transformer=BERTOPIC_REPRESENTATIONS[0]) -> SentenceTransformer:
57
+ """
58
+ get given sentence transformer model
59
+ :param transformer:
60
+ :return:
61
+ """
62
+ sentence_model = SentenceTransformer(transformer)
63
+ return sentence_model
64
+
65
+
66
+ def str_to_vector_list(text_list, sentence_model, replace_dict=None):
67
+ """
68
+ embedding for the given text list using provided embedding model
69
+ :param text_list:
70
+ :param sentence_model:
71
+ :param replace_dict: any values in the string that we may need to replace
72
+ :return:
73
+ """
74
+ text_list = [str(x).replace('[^\w\s]', '') for x in text_list]
75
+ if replace_dict:
76
+ for stp in replace_dict:
77
+ text_list = [str(x).replace(stp, replace_dict[stp]) for x in text_list]
78
+
79
+ embeddings = sentence_model.encode(text_list, show_progress_bar=True, batch_size=1000)
80
+ return embeddings.tolist()
81
+
82
+
83
+ def remove_unnecessary_tokens_from_df(df, columns, extra_stopwords=None) -> None:
84
+ """
85
+ removes unnecessary token from the given columns of the dataframe
86
+ :param df:
87
+ :param columns:
88
+ :param extra_stopwords:
89
+ :return:
90
+ """
91
+ df[columns] = df[columns].apply(lambda x: x.str.replace('[^\w\s]', ''))
92
+
93
+ if extra_stopwords:
94
+ for stp in extra_stopwords:
95
+ df[columns] = df[columns].apply(lambda x: x.str.replace(stp, ' '))
96
+
97
+
98
+ def cosine_sim_matrix(embeddings_a, embeddings_b) -> np.array:
99
+ """
100
+ finds out cosine similarity matrix for the given embeddings
101
+ :param embeddings_a:
102
+ :param embeddings_b:
103
+ :return: numpy array showing the cosine similarity matrix
104
+ """
105
+ return np.array(
106
+ util.pytorch_cos_sim(embeddings_a, embeddings_b)
107
+ )
Functionalities/Streamlit_helpers.py ADDED
@@ -0,0 +1,83 @@
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1
+ import pandas as pd
2
+ import streamlit as st
3
+ from pandas.api.types import (
4
+ is_categorical_dtype,
5
+ is_datetime64_any_dtype,
6
+ is_numeric_dtype,
7
+ is_object_dtype,
8
+ )
9
+
10
+
11
+ def filter_dataframe(df: pd.DataFrame) -> pd.DataFrame:
12
+ """
13
+ Adds a UI on top of a dataframe to let viewers filter columns
14
+ Args:
15
+ df (pd.DataFrame): Original dataframe
16
+ Returns:
17
+ pd.DataFrame: Filtered dataframe
18
+ """
19
+ modify = st.checkbox("Add filters")
20
+
21
+ if not modify:
22
+ return df
23
+
24
+ df = df.copy()
25
+
26
+ # Try to convert datetimes into a standard format (datetime, no timezone)
27
+ for col in df.columns:
28
+ if is_object_dtype(df[col]):
29
+ try:
30
+ df[col] = pd.to_datetime(df[col])
31
+ except Exception:
32
+ pass
33
+
34
+ if is_datetime64_any_dtype(df[col]):
35
+ df[col] = df[col].dt.tz_localize(None)
36
+
37
+ modification_container = st.container()
38
+
39
+ with modification_container:
40
+ to_filter_columns = st.multiselect("Filter dataframe on", df.columns)
41
+ for column in to_filter_columns:
42
+ left, right = st.columns((1, 20))
43
+ left.write("↳")
44
+ # Treat columns with < 10 unique values as categorical
45
+ if is_categorical_dtype(df[column]) or df[column].nunique() < 10:
46
+ user_cat_input = right.multiselect(
47
+ f"Values for {column}",
48
+ df[column].unique(),
49
+ default=list(df[column].unique()),
50
+ )
51
+ df = df[df[column].isin(user_cat_input)]
52
+ elif is_numeric_dtype(df[column]):
53
+ _min = float(df[column].min())
54
+ _max = float(df[column].max())
55
+ step = (_max - _min) / 100
56
+ user_num_input = right.slider(
57
+ f"Values for {column}",
58
+ _min,
59
+ _max,
60
+ (_min, _max),
61
+ step=step,
62
+ )
63
+ df = df[df[column].between(*user_num_input)]
64
+ elif is_datetime64_any_dtype(df[column]):
65
+ user_date_input = right.date_input(
66
+ f"Values for {column}",
67
+ value=(
68
+ df[column].min(),
69
+ df[column].max(),
70
+ ),
71
+ )
72
+ if len(user_date_input) == 2:
73
+ user_date_input = tuple(map(pd.to_datetime, user_date_input))
74
+ start_date, end_date = user_date_input
75
+ df = df.loc[df[column].between(start_date, end_date)]
76
+ else:
77
+ user_text_input = right.text_input(
78
+ f"Substring or regex in {column}",
79
+ )
80
+ if user_text_input:
81
+ df = df[df[column].str.contains(user_text_input)]
82
+
83
+ return df
Functionalities/TopicClustering.py ADDED
@@ -0,0 +1,50 @@
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1
+ import pandas as pd
2
+ from sentence_transformers import SentenceTransformer
3
+ from bertopic import BERTopic
4
+ from umap import UMAP
5
+ from Functionalities import NLP_Helper
6
+ # Visualization
7
+ import plotly.graph_objects as go
8
+
9
+
10
+ class TopicClustering:
11
+ def __init__(self, keyword_df, text_col, representation_model, sentence_model):
12
+ self.topic_model = None
13
+ self.embeddings = None
14
+ self.keyword_df, self.text_col = keyword_df, text_col
15
+ self.sentence_model = SentenceTransformer(sentence_model)
16
+ self.representation_model = NLP_Helper.get_bertopic_representation(representation_model)
17
+
18
+ def topic_cluster_bert(self) -> None:
19
+ self.embeddings = self.sentence_model.encode(self.keyword_df[self.text_col], show_progress_bar=False)
20
+ self.topic_model = BERTopic(representation_model=self.representation_model,
21
+ embedding_model=self.sentence_model,
22
+ n_gram_range=(1, 3), top_n_words=2)
23
+ topics, _ = self.topic_model.fit_transform(self.keyword_df[self.text_col])
24
+ topic_labels = self.topic_model.generate_topic_labels(nr_words=1, topic_prefix=False)
25
+
26
+ if self.topic_model.get_topic_info()['Topic'].values[0] == -1:
27
+ topic_labels[0] = 'Unknown'
28
+ self.topic_model.set_topic_labels(topic_labels)
29
+
30
+ self.keyword_df['Topic'] = topics
31
+ topic_info = self.topic_model.get_topic_info()
32
+
33
+ topic_info['Name'] = topic_labels
34
+ self.keyword_df = pd.merge(topic_info, self.keyword_df, on=['Topic'])
35
+ self.keyword_df.rename(columns={'Name': 'Topic Name'}, inplace=True)
36
+ self.keyword_df.drop(columns=['CustomName'], inplace=True)
37
+
38
+
39
+ def visualize_documents(self, n_neighbors) -> go.Figure:
40
+ reduced_embeddings = UMAP(n_neighbors=n_neighbors, n_components=2, min_dist=0.0, metric='cosine').fit_transform(
41
+ self.embeddings)
42
+
43
+ fig = self.topic_model.visualize_documents(self.keyword_df[self.text_col],
44
+ reduced_embeddings=reduced_embeddings,
45
+ custom_labels=True)
46
+ return fig
47
+
48
+ def visualize_topic_distribution(self) -> go.Figure:
49
+ fig = self.topic_model.visualize_barchart(custom_labels=True, top_n_topics=5, n_words=20, title='Topic Distribution')
50
+ return fig
LICENSE ADDED
@@ -0,0 +1,674 @@
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1
+ GNU GENERAL PUBLIC LICENSE
2
+ Version 3, 29 June 2007
3
+
4
+ Copyright (C) 2007 Free Software Foundation, Inc. <https://fsf.org/>
5
+ Everyone is permitted to copy and distribute verbatim copies
6
+ of this license document, but changing it is not allowed.
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+
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+ Preamble
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+
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+ The GNU General Public License is a free, copyleft license for
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+ software and other kinds of works.
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+
13
+ The licenses for most software and other practical works are designed
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+ to take away your freedom to share and change the works. By contrast,
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+ the GNU General Public License is intended to guarantee your freedom to
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+ share and change all versions of a program--to make sure it remains free
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+ software for all its users. We, the Free Software Foundation, use the
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+ GNU General Public License for most of our software; it applies also to
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+ any other work released this way by its authors. You can apply it to
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+ your programs, too.
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+
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+ When we speak of free software, we are referring to freedom, not
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+ price. Our General Public Licenses are designed to make sure that you
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+ have the freedom to distribute copies of free software (and charge for
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+ them if you wish), that you receive source code or can get it if you
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+ want it, that you can change the software or use pieces of it in new
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+ free programs, and that you know you can do these things.
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+ To protect your rights, we need to prevent others from denying you
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+ these rights or asking you to surrender the rights. Therefore, you have
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+ certain responsibilities if you distribute copies of the software, or if
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+ you modify it: responsibilities to respect the freedom of others.
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+ For example, if you distribute copies of such a program, whether
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+ gratis or for a fee, you must pass on to the recipients the same
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+ freedoms that you received. You must make sure that they, too, receive
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+ or can get the source code. And you must show them these terms so they
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+ the Program, the only way you could satisfy both those terms and this
550
+ License would be to refrain entirely from conveying the Program.
551
+
552
+ 13. Use with the GNU Affero General Public License.
553
+
554
+ Notwithstanding any other provision of this License, you have
555
+ permission to link or combine any covered work with a work licensed
556
+ under version 3 of the GNU Affero General Public License into a single
557
+ combined work, and to convey the resulting work. The terms of this
558
+ License will continue to apply to the part which is the covered work,
559
+ but the special requirements of the GNU Affero General Public License,
560
+ section 13, concerning interaction through a network will apply to the
561
+ combination as such.
562
+
563
+ 14. Revised Versions of this License.
564
+
565
+ The Free Software Foundation may publish revised and/or new versions of
566
+ the GNU General Public License from time to time. Such new versions will
567
+ be similar in spirit to the present version, but may differ in detail to
568
+ address new problems or concerns.
569
+
570
+ Each version is given a distinguishing version number. If the
571
+ Program specifies that a certain numbered version of the GNU General
572
+ Public License "or any later version" applies to it, you have the
573
+ option of following the terms and conditions either of that numbered
574
+ version or of any later version published by the Free Software
575
+ Foundation. If the Program does not specify a version number of the
576
+ GNU General Public License, you may choose any version ever published
577
+ by the Free Software Foundation.
578
+
579
+ If the Program specifies that a proxy can decide which future
580
+ versions of the GNU General Public License can be used, that proxy's
581
+ public statement of acceptance of a version permanently authorizes you
582
+ to choose that version for the Program.
583
+
584
+ Later license versions may give you additional or different
585
+ permissions. However, no additional obligations are imposed on any
586
+ author or copyright holder as a result of your choosing to follow a
587
+ later version.
588
+
589
+ 15. Disclaimer of Warranty.
590
+
591
+ THERE IS NO WARRANTY FOR THE PROGRAM, TO THE EXTENT PERMITTED BY
592
+ APPLICABLE LAW. EXCEPT WHEN OTHERWISE STATED IN WRITING THE COPYRIGHT
593
+ HOLDERS AND/OR OTHER PARTIES PROVIDE THE PROGRAM "AS IS" WITHOUT WARRANTY
594
+ OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO,
595
+ THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR
596
+ PURPOSE. THE ENTIRE RISK AS TO THE QUALITY AND PERFORMANCE OF THE PROGRAM
597
+ IS WITH YOU. SHOULD THE PROGRAM PROVE DEFECTIVE, YOU ASSUME THE COST OF
598
+ ALL NECESSARY SERVICING, REPAIR OR CORRECTION.
599
+
600
+ 16. Limitation of Liability.
601
+
602
+ IN NO EVENT UNLESS REQUIRED BY APPLICABLE LAW OR AGREED TO IN WRITING
603
+ WILL ANY COPYRIGHT HOLDER, OR ANY OTHER PARTY WHO MODIFIES AND/OR CONVEYS
604
+ THE PROGRAM AS PERMITTED ABOVE, BE LIABLE TO YOU FOR DAMAGES, INCLUDING ANY
605
+ GENERAL, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES ARISING OUT OF THE
606
+ USE OR INABILITY TO USE THE PROGRAM (INCLUDING BUT NOT LIMITED TO LOSS OF
607
+ DATA OR DATA BEING RENDERED INACCURATE OR LOSSES SUSTAINED BY YOU OR THIRD
608
+ PARTIES OR A FAILURE OF THE PROGRAM TO OPERATE WITH ANY OTHER PROGRAMS),
609
+ EVEN IF SUCH HOLDER OR OTHER PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF
610
+ SUCH DAMAGES.
611
+
612
+ 17. Interpretation of Sections 15 and 16.
613
+
614
+ If the disclaimer of warranty and limitation of liability provided
615
+ above cannot be given local legal effect according to their terms,
616
+ reviewing courts shall apply local law that most closely approximates
617
+ an absolute waiver of all civil liability in connection with the
618
+ Program, unless a warranty or assumption of liability accompanies a
619
+ copy of the Program in return for a fee.
620
+
621
+ END OF TERMS AND CONDITIONS
622
+
623
+ How to Apply These Terms to Your New Programs
624
+
625
+ If you develop a new program, and you want it to be of the greatest
626
+ possible use to the public, the best way to achieve this is to make it
627
+ free software which everyone can redistribute and change under these terms.
628
+
629
+ To do so, attach the following notices to the program. It is safest
630
+ to attach them to the start of each source file to most effectively
631
+ state the exclusion of warranty; and each file should have at least
632
+ the "copyright" line and a pointer to where the full notice is found.
633
+
634
+ <one line to give the program's name and a brief idea of what it does.>
635
+ Copyright (C) <year> <name of author>
636
+
637
+ This program is free software: you can redistribute it and/or modify
638
+ it under the terms of the GNU General Public License as published by
639
+ the Free Software Foundation, either version 3 of the License, or
640
+ (at your option) any later version.
641
+
642
+ This program is distributed in the hope that it will be useful,
643
+ but WITHOUT ANY WARRANTY; without even the implied warranty of
644
+ MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the
645
+ GNU General Public License for more details.
646
+
647
+ You should have received a copy of the GNU General Public License
648
+ along with this program. If not, see <https://www.gnu.org/licenses/>.
649
+
650
+ Also add information on how to contact you by electronic and paper mail.
651
+
652
+ If the program does terminal interaction, make it output a short
653
+ notice like this when it starts in an interactive mode:
654
+
655
+ <program> Copyright (C) <year> <name of author>
656
+ This program comes with ABSOLUTELY NO WARRANTY; for details type `show w'.
657
+ This is free software, and you are welcome to redistribute it
658
+ under certain conditions; type `show c' for details.
659
+
660
+ The hypothetical commands `show w' and `show c' should show the appropriate
661
+ parts of the General Public License. Of course, your program's commands
662
+ might be different; for a GUI interface, you would use an "about box".
663
+
664
+ You should also get your employer (if you work as a programmer) or school,
665
+ if any, to sign a "copyright disclaimer" for the program, if necessary.
666
+ For more information on this, and how to apply and follow the GNU GPL, see
667
+ <https://www.gnu.org/licenses/>.
668
+
669
+ The GNU General Public License does not permit incorporating your program
670
+ into proprietary programs. If your program is a subroutine library, you
671
+ may consider it more useful to permit linking proprietary applications with
672
+ the library. If this is what you want to do, use the GNU Lesser General
673
+ Public License instead of this License. But first, please read
674
+ <https://www.gnu.org/licenses/why-not-lgpl.html>.
README.md CHANGED
@@ -1,12 +1,12 @@
1
- ---
2
- title: Google Ads Space
3
- emoji: 🌖
4
- colorFrom: blue
5
- colorTo: green
6
- sdk: streamlit
7
- sdk_version: 1.19.0
8
- app_file: app.py
9
- pinned: false
10
- ---
11
 
12
- Check out the configuration reference at https://huggingface.co/docs/hub/spaces-config-reference
 
 
 
 
 
 
 
 
 
1
+ # Google Ads Keyword Adgrouper
2
+ Predicts Ad group for new keywords in google ads campaign.
 
 
 
 
 
 
 
 
3
 
4
+ # How to Use
5
+
6
+ # TODO
7
+ - Handle exceptions
8
+ - Write tests
9
+
10
+ # Helper repositories
11
+ (Thanks for these resources!)
12
+ - https://github.com/tylerjrichards/st-filter-dataframe
app.py ADDED
@@ -0,0 +1,11 @@
 
 
 
 
 
 
 
 
 
 
 
 
1
+ import streamlit as st
2
+ from streamlit_extras.switch_page_button import switch_page
3
+
4
+ st.set_page_config(page_title='Google Ads NLP Tasks', layout="wide")
5
+ st.markdown("## Google Ads Tasks")
6
+ new_kw_grouper_btn = st.button("New Keyword Ad grouper")
7
+ topic_clustering_btn = st.button("Topic Clustering")
8
+ if new_kw_grouper_btn:
9
+ switch_page("New Keyword Ad grouper")
10
+ elif topic_clustering_btn:
11
+ switch_page("Topic Cluster")
pages/1_New Keyword Ad grouper.py ADDED
@@ -0,0 +1,105 @@
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1
+ import pandas as pd
2
+ import streamlit as st
3
+
4
+ from Functionalities.Streamlit_helpers import filter_dataframe
5
+ from Functionalities.KeywordAdgroupPredict import KeywordAdgroupPredict
6
+
7
+
8
+ class NewKeywordAdGrouper:
9
+
10
+ def __init__(self):
11
+ self.new_kw_df = None
12
+ self.cur_kw_df = None
13
+ self.selected_features = None
14
+ self.features = None
15
+ self.cur_kw_file_camp_col = None
16
+ self.cur_kw_file_adg_col = None
17
+ self.new_kw_file = None
18
+ self.cur_kw_file = None
19
+ self.new_kw_file_kw_col = None
20
+ self.cur_kw_file_kw_col = None
21
+ st.session_state.predict_df = pd.DataFrame() \
22
+ if 'predict_df' not in st.session_state else st.session_state.predict_df
23
+
24
+ st.set_page_config(page_title='Google Ads Keyword Ad grouper', layout="wide")
25
+ st.header("Google Ads Keyword Ad grouper")
26
+ st.write(f"This page tries to predict the suitable ad group for new keywords "
27
+ f"based on the keywords already existing in the campaign.")
28
+ st.write(f"Please make sure you DON'T have the following column names in the New Keyword CSV\n"
29
+ f"1. Recommended Ad group\n2. relevance score")
30
+
31
+ def input_file_features(self) -> None:
32
+ """
33
+ Takes 2 file inputs, 1 feature input using checkboxes, 1 button for running prediction
34
+ :return:
35
+ """
36
+ self.new_kw_file = st.file_uploader(label="Upload the CSV file containing the new keywords")
37
+
38
+ if self.new_kw_file:
39
+ self.new_kw_df = pd.read_csv(self.new_kw_file)
40
+ if 'Recommended Ad group' in self.new_kw_df.columns or 'relevance score' in self.new_kw_df.columns:
41
+ st.error(f"Please make sure you DON'T have the following column names in the New Keyword CSV\n"
42
+ f"1. Recommended Ad group\n2. relevance score")
43
+ self.new_kw_file_kw_col = st.selectbox(
44
+ label=f"Select the Keyword Column in **{self.new_kw_file.name}**", options=self.new_kw_df.columns
45
+ )
46
+
47
+ self.cur_kw_file = st.file_uploader(label="Upload the CSV file containing the current keywords, "
48
+ "their ad group, and campaign (Search keyword report)")
49
+
50
+ if self.cur_kw_file:
51
+ self.cur_kw_df = pd.read_csv(self.cur_kw_file)
52
+ self.cur_kw_file_kw_col = st.selectbox(label=f"Select the Keyword Column in **{self.cur_kw_file.name}**",
53
+ options=self.cur_kw_df.columns, index=0)
54
+ self.cur_kw_file_adg_col = st.selectbox(label=f"Select Ad Group Column in **{self.cur_kw_file.name}**",
55
+ options=self.cur_kw_df.columns, index=3)
56
+ self.cur_kw_file_camp_col = st.selectbox(label=f"Select Campaign Column in **{self.cur_kw_file.name}**",
57
+ options=self.cur_kw_df.columns, index=2)
58
+
59
+ if self.new_kw_file and self.cur_kw_file:
60
+ self.features = {self.cur_kw_file_kw_col: False, self.cur_kw_file_adg_col: False}
61
+ st.write('Select the features you want to use for finding relevant ad group for new keywords:')
62
+ self.features[self.cur_kw_file_kw_col] = st.checkbox('Ad group Keywords', value=True)
63
+ self.features[self.cur_kw_file_adg_col] = st.checkbox('Ad group name')
64
+
65
+ self.selected_features = [key for key, value in self.features.items() if value == True]
66
+
67
+ st.button("Predict", on_click=self.run_prediction)
68
+ else:
69
+ st.info("Please upload necessary files")
70
+
71
+ def run_prediction(self) -> None:
72
+ """
73
+ runs ad group prediction for given inputs on button press
74
+ :return:
75
+ """
76
+ if not (self.features[self.cur_kw_file_kw_col] or self.features[self.cur_kw_file_adg_col]):
77
+ st.error("Please select at least one feature")
78
+ else:
79
+ kw_adg_predict = KeywordAdgroupPredict()
80
+ st.session_state.predict_df = kw_adg_predict.predict_ad_group_for_keywords(
81
+ candidate_kw_df=self.new_kw_df, cur_kw_df=self.cur_kw_df, features=self.selected_features,
82
+ new_kw_col=self.new_kw_file_kw_col, cur_kw_col=self.cur_kw_file_kw_col,
83
+ cur_adg_col=self.cur_kw_file_adg_col, cur_camp_col=self.cur_kw_file_camp_col)
84
+
85
+ def output(self) -> None:
86
+ """
87
+ Outputs the dataframe containing ad group prediction and relevance score
88
+ :return:
89
+ """
90
+ if not st.session_state.predict_df.empty:
91
+ filtered_df = filter_dataframe(st.session_state.predict_df)
92
+ st.dataframe(filtered_df)
93
+ st.download_button(
94
+ "Press to Download",
95
+ filtered_df.to_csv(index=False).encode('utf-8'),
96
+ "Keyword Ad group Prediction.csv",
97
+ "text/csv",
98
+ key='download-csv'
99
+ )
100
+
101
+
102
+ if __name__ == '__main__':
103
+ new_kw_ad_grouper = NewKeywordAdGrouper()
104
+ new_kw_ad_grouper.input_file_features()
105
+ new_kw_ad_grouper.output()
pages/2_Topic_Cluster.py ADDED
@@ -0,0 +1,98 @@
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1
+ import pandas as pd
2
+ import streamlit as st
3
+ from Functionalities import NLP_Helper
4
+ from Functionalities.TopicClustering import TopicClustering
5
+ from streamlit_extras.dataframe_explorer import dataframe_explorer
6
+
7
+ class TopicClusterView:
8
+ def __init__(self):
9
+ self.n_neighbors = 10
10
+ self.topic_cluster = None
11
+ self.representation_model = None
12
+ self.sentence_model = None
13
+ self.text_col = None
14
+ self.text_df = None
15
+ self.text_file = None
16
+
17
+ st.session_state.topic_cluster = None \
18
+ if 'topic_cluster' not in st.session_state else st.session_state.topic_cluster
19
+
20
+ st.set_page_config(page_title='Topic Clustering', layout="wide")
21
+ st.header("Topic Clustering")
22
+ # st.write(f"This page tries to predict the suitable ad group for new keywords "
23
+ # f"based on the keywords already existing in the campaign.")
24
+
25
+ def input_params(self) -> None:
26
+ """
27
+ Takes csv file input, name of text col, select option for sentence model and representation model
28
+ :return:
29
+ """
30
+ self.text_file = st.file_uploader(label="Upload the CSV file containing the texts to cluster")
31
+ if self.text_file:
32
+ self.text_df = pd.read_csv(self.text_file)
33
+ self.text_col = st.selectbox(
34
+ label=f"Choose the column to use for topic clustering in **{self.text_file.name}**",
35
+ options=self.text_df.columns
36
+ )
37
+
38
+ self.sentence_model = st.selectbox(
39
+ label=f"Choose the text embedding model",
40
+ options=NLP_Helper.TRANSFORMERS,
41
+ help="; ".join(NLP_Helper.TRANSFORMERS_INFO)
42
+ )
43
+
44
+ self.representation_model = st.selectbox(
45
+ label=f"Choose the representation model",
46
+ options=NLP_Helper.BERTOPIC_REPRESENTATIONS,
47
+ )
48
+
49
+ st.button("Cluster", on_click=self.run_clustering)
50
+
51
+ def run_clustering(self) -> None:
52
+ self.topic_cluster = TopicClustering(keyword_df=self.text_df, text_col=self.text_col,
53
+ representation_model=self.representation_model,
54
+ sentence_model=self.sentence_model)
55
+
56
+ self.topic_cluster.topic_cluster_bert()
57
+ st.session_state.topic_cluster = self.topic_cluster
58
+
59
+ def show_and_download_df(self):
60
+ if (st.session_state.topic_cluster is not None) and (st.session_state.topic_cluster.topic_model is not None):
61
+ filtered_df = dataframe_explorer(st.session_state.topic_cluster.keyword_df)
62
+ st.dataframe(filtered_df)
63
+ st.download_button(
64
+ "Press to Download",
65
+ st.session_state.topic_cluster.keyword_df.to_csv(index=False).encode('utf-8'),
66
+ "Clustered.csv",
67
+ "text/csv",
68
+ key='download-csv'
69
+ )
70
+
71
+ def visualize_clusters(self):
72
+ if (st.session_state.topic_cluster is not None) and (st.session_state.topic_cluster.topic_model is not None):
73
+ self.n_neighbors = st.slider(label='Size of the local neighborhood', min_value=2, max_value=100, step=1)
74
+ if st.button("Visualize Topic Clusters"):
75
+ if (st.session_state.topic_cluster is not None) and (
76
+ st.session_state.topic_cluster.topic_model is not None):
77
+ fig = st.session_state.topic_cluster.visualize_documents(n_neighbors=self.n_neighbors)
78
+ fig.update_layout(title=None)
79
+ st.plotly_chart(fig, use_container_width=True, theme=None)
80
+
81
+ def visualize_topic_distribution(self):
82
+ if (st.session_state.topic_cluster is not None) and (st.session_state.topic_cluster.topic_model is not None):
83
+ if (st.session_state.topic_cluster is not None) and (
84
+ st.session_state.topic_cluster.topic_model is not None):
85
+ fig = st.session_state.topic_cluster.visualize_topic_distribution()
86
+ st.plotly_chart(fig, use_container_width=True, theme=None)
87
+
88
+ if __name__ == '__main__':
89
+ topic_cluster_view = TopicClusterView()
90
+ # tab1, tab2, tab3 = st.tabs(['Clustering Process', 'Cluster Visualization', 'Topic Distribution'])
91
+ tab1, tab2 = st.tabs(['Clustering Process', 'Cluster Visualization'])
92
+ with tab1:
93
+ topic_cluster_view.input_params()
94
+ topic_cluster_view.show_and_download_df()
95
+ with tab2:
96
+ topic_cluster_view.visualize_clusters()
97
+ # with tab3:
98
+ # topic_cluster_view.visualize_topic_distribution()
requirements.txt ADDED
@@ -0,0 +1,103 @@
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1
+ accelerate==0.18.0
2
+ altair==4.2.2
3
+ attrs==22.2.0
4
+ beautifulsoup4==4.12.0
5
+ bertopic==0.14.1
6
+ blinker==1.5
7
+ cachetools==5.3.0
8
+ certifi==2022.12.7
9
+ charset-normalizer==3.1.0
10
+ click==8.1.3
11
+ contourpy==1.0.7
12
+ cycler==0.11.0
13
+ Cython==0.29.34
14
+ decorator==5.1.1
15
+ entrypoints==0.4
16
+ Faker==18.3.1
17
+ favicon==0.7.0
18
+ filelock==3.10.7
19
+ fonttools==4.39.3
20
+ gitdb==4.0.10
21
+ GitPython==3.1.31
22
+ hdbscan==0.8.29
23
+ htbuilder==0.6.1
24
+ huggingface-hub==0.13.3
25
+ idna==3.4
26
+ importlib-metadata==6.1.0
27
+ install==1.3.5
28
+ Jinja2==3.1.2
29
+ joblib==1.2.0
30
+ jsonschema==4.17.3
31
+ kiwisolver==1.4.4
32
+ llvmlite==0.39.1
33
+ lxml==4.9.2
34
+ Markdown==3.4.3
35
+ markdown-it-py==2.2.0
36
+ markdownlit==0.0.5
37
+ MarkupSafe==2.1.2
38
+ matplotlib==3.7.1
39
+ mdurl==0.1.2
40
+ more-itertools==9.1.0
41
+ mpmath==1.3.0
42
+ networkx==3.0
43
+ nltk==3.8.1
44
+ numba==0.56.4
45
+ numpy==1.23.5
46
+ packaging==23.0
47
+ pandas==1.5.3
48
+ Pillow==9.4.0
49
+ plotly==5.14.1
50
+ protobuf==3.20.3
51
+ psutil==5.9.5
52
+ pyarrow==11.0.0
53
+ pydeck==0.8.0
54
+ Pygments==2.14.0
55
+ pymdown-extensions==9.10
56
+ Pympler==1.0.1
57
+ pynndescent==0.5.9
58
+ pyparsing==3.0.9
59
+ pyrsistent==0.19.3
60
+ python-dateutil==2.8.2
61
+ pytz==2023.3
62
+ pytz-deprecation-shim==0.1.0.post0
63
+ PyYAML==6.0
64
+ regex==2023.3.23
65
+ requests==2.28.2
66
+ rich==13.3.3
67
+ scikit-learn==1.2.2
68
+ scipy==1.10.1
69
+ semver==2.13.0
70
+ sentence-transformers==2.2.2
71
+ sentencepiece==0.1.97
72
+ six==1.16.0
73
+ smmap==5.0.0
74
+ soupsieve==2.4
75
+ st-annotated-text==3.0.0
76
+ streamlit==1.20.0
77
+ streamlit-camera-input-live==0.2.0
78
+ streamlit-card==0.0.4
79
+ streamlit-embedcode==0.1.2
80
+ streamlit-extras==0.2.6
81
+ streamlit-faker==0.0.2
82
+ streamlit-image-coordinates==0.1.3
83
+ streamlit-keyup==0.2.0
84
+ streamlit-toggle-switch==1.0.2
85
+ streamlit-vertical-slider==1.0.2
86
+ sympy==1.11.1
87
+ tenacity==8.2.2
88
+ threadpoolctl==3.1.0
89
+ tokenizers==0.13.2
90
+ toml==0.10.2
91
+ toolz==0.12.0
92
+ torch==2.0.0
93
+ torchvision==0.15.1
94
+ tornado==6.2
95
+ tqdm==4.65.0
96
+ transformers==4.25.1
97
+ typing_extensions==4.5.0
98
+ tzdata==2023.3
99
+ tzlocal==4.3
100
+ umap-learn==0.5.3
101
+ urllib3==1.26.15
102
+ validators==0.20.0
103
+ zipp==3.15.0