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A: . A: Okay . A: Uh good afternoon . D: Good afternoon . A: This is our third meeting already . A: I hope you enjoyed your lunch . A: I did anyway . A: Um let's see . A: Presentation three . A: Okay this is um the second phase uh we're going to discuss today . A: It's the conceptual design meeting . A: And a few points of interest in this meeting um are the conceptual specification of components . A: Uh conceptual specification of design . A: And also trend-watching . A: Um these are hopefully the points you addressed in uh your pre uh presentations you're going to show me in a few minutes . A: Um but first I'll show you the agenda . A: Uh first the opening . A: Then we have three presentations . A: Uh after that we have to come to a decision on remote control concepts . A: How we're going to make it . A: And then we're closing . A: We have about forty minutes . A: Uh so I suggest let's get started . A: Uh did someone encounter any problems during the preparation ? A: No ? B: No . A: Everything fine ? A: That's nice . A: Then a little uh thing about the last meeting . A: Uh these are the points um we agreed on . A: The requirements and the target market . A: Uh requirements are uh teletext , docking station , audio signal , small screen , with some extras that uh button information . A: And we are going to use default materials . A: Um does somebody have any comments on these requirements ? A: Maybe ? A: No ? A: These are just the the things we thought of , so maybe if you figured something else or thought of something else , just let me know . A: And maybe we can uh work it out . A: And we're going to target uh sixty to to eighty year old customers . A: So now everybody knows what we're do we're doing , um I suggest let's get started with the presentations . A: So shall we keep the same uh line-up as uh last time ? D: Sure . A: Okay . D: I'll start off then . A: Good luck . D: Doh . D: 'Kay I'm uh gonna inform you about the trend-watching I've done over the past few days . D: Um we've done some market research . D: We distributed some more enquetes , questionnaires . D: And um besides that um I deployed some trend-watchers to Milan and Paris to well get all of the newest trends . D: And I've consulted some additional trend-watch trend-watchers , after the original trend-watchers return , about what the the best design would be . D: Um okay these are some overall findings . D: Um most important thing is the fancy design . D: Um the research indicated that that was by far the most important factor . D: Um innovativeness was about half as important as the fancy design . D: By innovativeness this means um functions which are not featured in other remote controls . D: Um about half of , half as important as the innovativeness was the was easy to use . D: Um for our um group , we're focusing on the people of sixty to eighty y years old , this is um , these factors are slightly more equal . D: 'Kay these are some more group specific findings . D: Uh the older people prefer dark colours . D: Uh they like recognisable shapes , and familiar material . D: And our surveys have indicated that especially wood is pretty much the material for older people . D: Um this is , this image will give you a little bit of an impression about um the look-and-feel that um the remote should have . D: Um this leads us to some personal preferences . D: Uh the remote control and the docking station should uh blend in in the in the room . D: Um so this would mean no uh eye-catching designs . D: Just keep it simple and Well the docking station and small screen would be our main points of interest , because this would be the These would uh be the innovativeness in the remote control . D: So this would be very important that we at least include these features . D: Um well the trend-watchers I consulted advised that it b should be , the remote control and the docking station should be telephone-shaped . D: So you could imagine that uh the remote control will be standing up straight in the docking station . D: This is not really This is pretty much a new shape to uh older people . D: So they would prefer uh a design where the remote control just lies flat in the docking station . D: So it would be kinda more telephone-shaped . D: Um besides that we would advise um to bring two editions , one with a wood-like colour and maybe feel , and one with a grey-black colour . D: The wood-like for the more uh exclusive people . D: People with more money . D: Uh the grey-black colour for well people with less means . D: That would be all . A: Okay . A: Thank you . A: Any questions about the the trends ? D: Any questions ? A: Mayb No ? B: Mm no . A: Okay , we go on to the next one . B: Um 'kay um yeah . B: uh some uh research uh a about um designing of an interface . B: Um the uh last meeting uh we had a about um uh using a f few buttons . B: So uh um uh that's w what I what I want to uh uh to do in uh our design . B: So um finding an attractive uh way to control uh the remote control . B: Um the uh I found some uh something about uh speech uh recognition . B: So maybe uh we can uh use uh that . B: Um Uh and uh using a little uh display . B: So um findings . B: Um yeah just um we have just to focus on the primary um functions . B: So uh only uh buttons uh for uh sound , um for uh on-off , um uh shifting u up uh sa uh ca channel or uh down shifting down . B: Um uh let's see . B: Um yeah and Uh we uh need some uh new a attractive functions uh uh which attract uh uh people for using it . B: So uh it's uh like a speak uh speech uh recognition and um a special button for selecting uh subtitles . B: Just uh what we uh mentioned uh last uh meeting . B: Um and yeah overall um user-friendly . B: So uh using uh large large buttons . B: Um It's uh possible to uh uh to make um quite cheap uh system for uh speech uh recognition . B: Um you can think about um uh when you lost your um remote control , you can uh call it and um it gives an um sig signal . B: So uh uh yeah . B: And and uh for uh shifting up a sen uh c ch channel or uh for um uh putting out uh sound or something , you can uh just give a sign uh say um sound off or A and uh yeah . B: Television uh put the sound off uh put the sound off uh . B: Um Let's see . B: Uh yeah . B: I was thinking about the special uh button for uh subtitles , um just one button to keep it uh simple . B: Uh one push on the button uh you get uh uh small uh subtitles . B: Um double push push um , if double click , um so uh you get uh big uh subtitles , for uh people uh um uh which c f uh who can't uh read small uh subtitles . B: So uh Um Yeah and w we have to keep uh in general buttons uh so um we've got um the buttons we have to use . B: The on-off , sound on-off , sound higher or lower , um the numbers , uh zero to uh uh nine . B: Um the general buttons m more general b one button for shifting up and shifting down uh channel . B: Um also we want to uh use a little d display uh for um for displaying the uh the functions of the buttons . B: And um we can uh build in a function f which uh shows the channel or some uh which the t television is on . B: So um made a little uh picture of uh it . B: Um See . B: Um yeah . B: Just um we can put uh the on-off button uh over in this uh corner , um almost uh e all uh remote controls uh are using a on-off button on that place . B: Um so uh people uh will uh recognise uh um the button . B: So um D display uh of it , it's uh just a small display . B: Uh um you can put it uh on top . B: Um it's uh most uh uh place where people uh , most of looks at . B: So uh um and a special uh button for shifting up uh and uh shifting down uh channel , um it's uh on place where um the thumb of of the So you you can uh easily uh shift up or shift down . B: Um it's uh quite uh handy place . B: So um and uh all the f functions for subtitle uh one button , uh for sound uh Uh and uh for our design , um uh we have to discuss about it uh I think uh so uh the form of it so And that's it . A: Okay . A: Uh thank you . C: Okay . C: About the components design . C: Um for the energy source we can use a basic battery or , a as an optional thing , a kinetic energy , like in a watch , which you just shake and it produces energy . C: But if we choose for that option , the docking station would c become obsolete . C: So I don't think it's really an option . C: Uh for the casing , uh the uh manufacturing department can deliver uh a flat casing , single or double curved casing . C: It's really up the the design that we're gonna use . C: It's uh doesn't uh imply any technical restrictions . C: Uh as a case supplement , we could um , I thought of that l later , uh a rubber uh belt , like a anti-slip . C: Uh for the b buttons , we can use plastic or rubber . C: And the chip-set , um it says simple here , but it should be advanced , because we're using an L_C_D_ uh screen . C: And as uh the trend-watcher presentation showed , um people like wood , but it raises the price and it doesn't really fit the image , unless we would start two product lines . C: Form should follow function overall . C: Um well the kinetic energy source is rather fancy . C: But depends on what we want . C: I think we should disc discuss that . C: Um for the case , uh the supplement and the buttons , it really depends on the designer . C: And the chip-set uh really should be advanced because otherwise uh it would really be a simple uh remote control . C: And that's it . A: Okay . A: Thank you . A: So that brings us to the discussion about our concepts . A: Mm . A: 'Kay . A: So these are the points we have to discuss . A: Um first I think we can talk about the energy source , since that's um has a pretty big influence on production price , uh and image . A: Uh so uh f I think first of all we have to see uh it is possible to introduce kinetic energy in our budget , I think . C: Yes w there there are four options . C: We could use the basic normal battery . A: Yeah . C: Uh a hand dynamo . C: But I don't think that's really an option . A: Okay . C: You don't wanna swing before you can watch television . A: Yeah . C: Uh solar cells . C: But not every room is very light so it's not a very good option . B: Mm . A: No . C: Or the kinetic energy . A: Yeah . A: Okay . D: And how exactly does the kinetic energy work ? C: Well y you basically shake your remote , and then it powers up . D: You just You use it and it works . C: Yeah . A: Yeah . D: Okay . B: Nah . D: Well personally I don't think that older people like to shake their remote control before they use it . C: Yeah . C: That's true . D: And besides that you mentioned it would make the docking station obsolete . C: Oh . D: And I think our docking station could be one of the marketing issues with which we can um get great popularity for our product . A: Yeah . B: But what's the function ? D: Um wel Yeah you could load up the batteries , you could um insert the find the lost remote control function in there . B: Yeah f for loading up uh the batteries . B: B b Okay but uh it won't use uh much e energy uh I I believe . B: Uh it's uh just a small display so I believe uh it will run on one battery for um six months or f or or more . B: So I believe one battery uh is just enough . A: Uh Uh well I think uh elderly people just like to have everything in place . B: Uh so Okay . D: That's true . A: And I don't think they they like uh remotes just laying everywhere in their rooms . A: So maybe a docking station will help them give the remote a place . B: Yeah . B: That's true . B: Yeah . A: And also what you said . A: Um you can introduce voice recognition by uh finding back your remote . B: Mm-hmm . B: Yeah . A: But I think it's um more efficient and cheaper to put it in the docking station . A: So you have a but button on your docking station which you can push , and then it starts beeping . B: Okay . A: And then we can we can still use the voice recognition , but maybe then for only the the channels . B: Yeah . B: Uh . A: That's safe . D: I'm wondering um what will the voice recognition mean for the production price ? A: Yeah . A: That's a good point . C: Mm I don't have any information on pricing . C: So I'll have to ask the manufacturing department . B: Mm . D: 'Cause in our earlier um market research , if you'd allow me to go to the flat board , SMARTboard . A: Yeah , sure . A: Go ahead . D: Um so it was open here . D: Um we also um asked if w they would , if people would pay more for speech recognition in a remote control . D: Well you can see here , our target group would not do that . A: No . D: So if that would increase the price for which we're selling our remote control I would greatly advise not to do it . B: Mm . A: Yeah . D: I think that would be better to uh insert in our other product , that is meant for the younger people . A: Yeah . C: But that would also go for the L_C_D_ screen then I guess . B: 'Kay . C: It's a bit higher percentage , but Okay . D: Um well this is Yeah but this is here the question was , would you prefer it . D: So that doesn't really mean they wouldn't pay extra for it . D: And on top of that the L_C_D_ screen would um help in making the remote control easier to use . B: Yeah . A: Yeah . D: And I think a voice recognition function would not make the remote control much easier to use . A: Easier to use ? A: No , I think that's a good point . B: But uh is uh our uh research um about um bi large uh L_C_D_ sh uh display , or uh just a small one uh we want to uh use ? D: Um well this was for like an L_C_D_ screen like you would have on a on the the most advanced mobile phones . B: Okay . D: So pretty large . B: Yeah . A: Yeah . A: I personally think the L_C_D_ screen we wanna use , with the extra information , I think nobody has anything against it . A: Because it's just uh some extra information , and it's easy to ignore as well . B: No . B: Yeah . A: So if you don't wanna use it you just don't use it . A: And um yeah I think the um Maybe we have to uh discard the voice recognition . A: Because it will increase cost uh signifi uh significantly . A: And I don't think the I don't think it will be a lot easier to use , as well . B: Yeah . A: So that brings us back to the energy . A: If we don't have the voice recognition , it will it won't use a lot of energy to use . B: Mm-hmm . A: Um So in that case we could use kinetic uh energy , but I think just a simple battery which you can reload on a docking station is just as good . A: And much cheaper as well . B: Yeah . A: So Okay let me just choose for the battery . C: And that's the best choice . A: That brings us to the chip . C: Well there isn't any choice there because we're using the the the the display . A: Just the advanced . C: So it's gotta be advanced . A: Okay , advanced chip . D: 'Kay . A: And then we get to the point of the case . A: Um which brings us a little bit back to marketing as well . A: Uh if we wanna choose for wood or the black and grey . A: Or both ? A: Um as we saw there is not Yeah wood is a lot more expensive to produce . D: Mm-hmm . A: Um but I think it will attract elderly people who wanna have something exclusive , which they can show off to their grandkids . D: Mm-hmm . A: Look I've got a new remote control , and uh Yeah . D: Well And I think most important factor there is the wooden colour . B: Uh I dunno . D: So it wouldn't actually have to be wood , if it's just wood-coloured . A: That's right . B: Mm . A: But with colour was a lot more expensive ? A: Or ? C: Mm I dunno . A: You don't know ? C: I'll have to uh research . A: I think so because Yeah . D: Probably . B: Mm . A: It's a lot more difficult to to handle and to to get in the right shape . B: Uh is it possible uh to make um changeable uh case . B: So um uh you 'cause uh Yeah with uh mobile phones uh uh so uh like the Nokia mobile phones , uh when you can change the case of it . A: Yeah . A: Change the cases . B: So maybe it's possible uh possibility . A: Yeah . B: So um um you have just to make one um standard um remote control , and um yeah you can sell uh few uh Yeah . A: You can sell the cases . A: Yeah . A: I think that's a very good option . A: Because um then you can advertise as well with the Give your grandfather a new case for his remote control , or whatever . B: Yeah . A: Because that's a it's something extra , it's something other remotes don't have , which we can get a great advantage point . B: Yeah . D: Yeah that is true . A: So and then you can make them with colour . A: Black and grey , other colours as well . B: Yeah . D: Yeah . D: We would have to look carefully into the design though . A: Costs . D: 'Cause we would have to make one w uh control which would fit in with a wooden cover and a plastic cover . A: Yeah . D: The more original one , or the more standard one . A: Yeah . D: So that would Well I wouldn't design a telephone but Well no I think w we should just , we should then just design one um one remote , but it would have to be fancy with either the wood cover or the plastic one . A: So you suggest we should design two different telephones on which you can apply , yeah remote controls , on which you can apply different case covers , for example . A: Remote . A: Yeah . A: Okay . D: So , but that shouldn't be too much of a problem . A: So everybody's okay with the changing covers ? C: Yes . A: I think that's a good uh good option . B: Yeah . A: Changing case covers . D: Um I heard our Industrial Designer talk about uh flat , single and double curved . C: Yes . A: Yeah . D: Could you explain that a little more ? C: Well the the general like most older remotes are flat , just straight . D: Mm-hmm . C: And uh our d manufacturing department can also deliver single curved or double curved ca curved cases . D: And what would single curved and double curved mean ? C: Um it would just only affect the form , for as far as I know . C: So it's j really just up to the design department what we're gonna use . D: Okay . C: It doesn't really matter for the price or the functionality . D: So we can pretty much just do whatever we want . C: Pick one you like , yes . A: Mm . D: 'Kay . A: Okay . D: That's good . A: Uh but the form has to be um It has to It's has to be possible to stand up ? A: Or just only to lie down ? D: No just to lie down . B: okay . A: And the the cover of the the docking station is also on top of the television then ? D: We'll go for that . A: Or not ? D: Well or besides it . A: And you can just yeah then click it in . A: That's okay . A: Um so the interface . A: What type of interface do we want to use ? A: Um maybe you can make a little drawing of it on the on the the board . D: Mm-hmm . B: Mm . A: Does somebody have ideas for a form or Yep . B: Uh we can just use the regular form of it , but it's um not quite uh fancy . B: So um Yeah . D: Um you uh said you wanted to put the um changing channels button on the right side , so you could , so your thumb would be easily Well uh I think that was a very good point 'cause I pointed out earlier that a lot of remotes cause R_S_I_ . B: Yeah . B: Yeah . D: So that would be great for that . D: Um I thought maybe we could just make one of those buttons on both the left and the right side . B: For uh Uh for Yeah yeah . D: For left-handed users also . B: Mm . B: Yeah we um Is it possible to um program it s so uh you got on the left side uh or on the right side uh buttons for for shifting u up and shifting up ? B: And on the uh other uh uh o other side uh buttons for uh shifting , uh for for the sound ? D: For the volume . B: Or Or isn't it ? D: Um well that could Yeah we could do that but I'm not sure if that would be very good for the easy , ease of use . A: Mm . A: Usabili Yeah ease of use will be a lot more difficult , and then it's But you have extra buttons . B: Yeah okay . B: Uh . D: But if we would make um a changing channels and changing volume button on both sides , that would certainly yield great options for the design of the remote . B: Mm . D: 'Cause it could be made all symmetrical and stuff . B: Yeah but Yeah . A: So people can get confused . B: Yeah . D: That is true . B: Yeah . A: Especially if they have the same writings on it . B: See um yeah . B: Or we have to make a left uh For lefties and Um You mean um Yeah if Mm no . A: Can't we make uh Can't we make a remote which you can flip over and use on the same functions as the normal one ? A: Then you have to Let's see if I ca A blank one . A: And then you get Here's a little L_C_D_ screen . A: Uh now I have to think . A: It's a plus and a min . A: No it's not very handy I think . A: Because the plus and the min will be opposite and all kinds of No that's not gonna work . B: Yeah . D: Yeah . A: I guess . A: Maybe we should Yeah . B: Um Yeah . A: But is it a problem that left-handed persons use a different hand ? A: I think the functions are that basic that nobody should have any problems with uh choosing a channel or Y yeah . D: Yeah . D: That is true . B: It's just uh u using uh your thumb . B: So um it's Yeah . A: Yeah . A: I think we could just uh leave it a normal shape . C: Yeah . A: Uh but maybe we have to make it a l a bit more fancy . A: In one or ano another way . B: Yeah . B: Um Yeah yeah . C: I think we should start by by choosing a case . C: Because that's the basis you're building on . A: Yeah . D: Yeah . A: Um yeah just Yeah . C: So I could draw them out . C: Let's look at the flat case . C: Oh . C: It's from the side so it's rather normal . B: Mm-hmm . D: Mm-hmm . C: The the single curved so I'm not really sure what they're gonna look like , but I think it's something like this . C: So this type should be better for you or better Should prevent repetitive strain injury a bit . A: Easier ? C: And the double curved s looks something like this I guess . B: Mm . C: So th those are the three options we have . A: 'Kay . D: Mm . A: I suggest um the single curved , because maybe the curve is pretty good to put the the screen in . A: Uh so that elderly people can uh use the remote control and at the same time look easily at the screen , because it's a bit , it has a bit of a angle . B: So um Do you say this um S uh Uh you got like uh sort of a I believe There ? D: Mm-hmm . B: So um you want to put a display over here ? B: Or not ? A: Yeah . B: Yeah . A: I think so . A: Yeah . B: Um Yeah . A: But now it's Do you have it upside down or Do you have it this that's top ? B: Uh we can make it um Mm ? B: That's the top . B: So uh this top . B: This down . A: Okay . B: Um maybe it's possible to uh make this side like um Let's see . B: Um Colour uh okay . B: Uh to make this side um like mm the right colour . B: Um bit like so uh um in the form of your hand . B: So um Uh it's an So so the remote control have to um lay in your hand . A: Yeah . B: So uh it's possib um yeah for s so and And to put uh the the buttons for um changing uh the channel uh over here uh Yeah . A: So get your mouse . A: Yeah . A: Yeah . A: That's a good one . C: Yeah . A: But I think it's better to put the screen uh on top . B: Uh rem Yeah but this place um Uh it's Yeah I dunno um Yeah . A: So just flip it a hundred and eighty degrees around then you get here . A: If you can have this one , you turn it like this . A: And then flip it upside down . A: Because uh maybe your hand is in the way , if you have the display here . D: Mm-hmm . C: It's more logical to have it on top as well because , like on your mobile phone , it's always above . A: I think i On top . B: Yeah so So Five minutes . D: Yeah . A: Yeah . C: Oh maybe you should just s start on a blank page . D: Yeah . A: So then we get Here's That's the curve . A: Here the display , and then buttons . A: Yeah and then we can have a little bit off here and here maybe . A: Just that's for left hand and right hand users . B: Yeah . D: Mm-hmm . A: And then h the rest of the buttons over here . B: Yeah . B: But um the on-off button , um still on the top uh Yeah . A: Yeah still here jus That's Yeah . B: Yeah . D: And I'd prefer the corners to be round . B: Yeah . B: 'Kay . D: Think that would be better . A: Should be more bit more friendly , yeah . D: Friendly on the eye . A: 'Kay . A: Supplements . A: That's okay . A: Where's my mouse ? A: Then We've got a general idea of the concepts and the materials we're going to use . A: So now for the next meeting uh we'll have to look at the look-and-feel design . A: It's important that the corporate design image uh is going to be in the remote . A: So check out the corporate website maybe . A: The user interface design , it's the same story . A: And product evaluation . A: So the Industrial Designer and User Interface Designer are going to work together on this one . A: But you're going to get your instructions I think sended by the coach . A: So just um I will put these um minutes on the in the folder . C: Okay . A: And then we're going to uh try to finish our project , and uh make a good design for all the grandfathers and grandmothers , I think . A: Which are Uh let's see . A: I'm not sure if you're going to start right away to work together or I think you're going to fill in the questionnaires first . B: Yeah . D: Yeah . A: And then you'll get a message . B: Yeah . A: So that's uh basically it . A: Maybe this one ? A: Then we can save this one in the folders group . A: Uh yes , it's here . D: Yeah . A: SMARTboard , there it it . A: So if you wanna have a look at it , it's over there in the projects folder . B: Yeah . A: And then I guess we'll start in thirty minutes again . A: Thank you . D: Very good . C: Okay . B: Okay .

The project manager opened the meeting and recapped the decisions made in the previous meeting. The marketing expert discussed his personal preferences for the design of the remote and presented the results of trend-watching reports, which indicated that there is a need for products which are fancy, innovative, easy to use, in dark colors, in recognizable shapes, and in a familiar material like wood. The user interface designer discussed the option to include speech recognition and which functions to include on the remote. The industrial designer discussed which options he preferred for the remote in terms of energy sources, casing, case supplements, buttons, and chips. The team then discussed and made decisions regarding energy sources, speech recognition, LCD screens, chips, case materials and colors, case shape and orientation, and button orientation. The team members will look at the corporate website. The user interface designer will continue with what he has been working on. The industrial designer and user interface designer will work together The remote will have a docking station. The remote will use a conventional battery and a docking station which recharges the battery. The remote will use an advanced chip. The remote will have changeable case covers. The case covers will be available in wood or plastic. The case will be single curved. Whether to use kinetic energy or a conventional battery with a docking station which recharges the remote. Whether to implement an LCD screen on the remote. Choosing between an LCD screen or speech recognition. Using wood for the case.

A: . A: . B: . B: . B: . B: . B: . C: . A: I'm proud of it . C: Okay . C: This is our final meeting , the detailed design meeting . C: And again I'll take minutes . C: The what we have to get through in this meeting is firstly the prototype presentation from you two , so you can show us what you've been working on so diligently . D: Yeah . C: Um then then Cat's going to present the evaluation criteria that we're going to be evaluating this against . B: It does look very cool . C: Then I need to say some st a few things about finance , 'cause we have to check that it's within the finance criteria . C: Um and then we'll be making sure that our product fits both the evaluation criteria from Cat and the financial limits . C: Um and then we uh will have a brief evaluation of the whole process of production and design that we've been through . C: So we've got forty minutes . B: And then do we get to make a remote control ? C: S 'Cause we missed out . B: Yeah . C: So it's now I guess that we're supposed to start at fifteen thirty five , so we've got until four fifteen . A: Uh-huh . C: Is that right ? A: How how much do we have , forty minutes ? D: Yeah , about four fifteen , yeah . C: Yeah , until about four fifteen . B: Yeah . A: Yeah . C: So yeah . A: Okay , so . C: Go for it . C: Do you want Yes . D: So , you said um are are we starting with the the so will you maybe start with like the mm the shape and things and and then I will explain the the user interface th uh things , like the buttons and the scrolling things and Well , but it's it's just an a approximation . A: Presentation . A: Okay . A: Okay . A: So um basically going with our trend of vegetables and we selected the colour and approximate shape of banana . A: Um Yeah . B: You think bananas are a safe thing to use ? B: It's a bit um phallic . A: Um Yeah . C: Dual use , perfect . C: Dual use , perfect . B: Oh , your remote control ? B: Oh that's just bad . C: Does it vibrate when you press the buttons ? C: Sorry , sorry . A: Um so basically it's the it's the flip open thing again . C: Mm-hmm . A: So now we we have the okay , so Ma Maarika will explain you the user interface there . A: And it flips open on the side , so it opens like that . C: Mm-hmm . A: And we have the user interface o in here and uh the the L_C_D_ and and the scroll are inside . C: Wow . A: Um well , everything else is probably user interface , so . A: Yeah , yeah . D: Uh yeah . C: And it's the whole thing's made of rubber , is that Mm-hmm . D: Rubber . A: Oh yeah . A: Yeah , it has , yeah . D: Yeah , . B: Is it to scale , or do you think you can make it a bit smaller ? D: Um it could be made a bit smaller , and and of course it would be and yeah , but um one thing we actually kind of um forgot while designing , that one side was supposed to be rounder , so we said the back side round , yeah . B: Yeah . A: Yeah , well , but i since it's made of rubber anyway . A: I I think it's it's uh Yeah . D: Yeah . B: It l does look like the curvy and then the whole shape's curvy , so I would say that this curvy does look quite like a vegetable . C: Yeah . D: Yeah . A: Mm . A: Hmm . D: And it's spongy as well . B: I wasn't very keen on that , but yeah . D: So so uh the user interface as as we discussed last time uh mm on on the on the cover we just have the very basic things . C: Huh . C: Mm-hmm . D: So we have that n uh channels here starting from um uh one two three there would be numbers in in the on the actual one . C: Yeah . D: So it's four , up to four , up to seven , up to nine and zero , z zero here . C: Six seven eight nine . C: I like that . D: Yeah . D: And then , well this is on off button . D: It's it's quite standard mm place for it and and also the colour is quite often red , so it's it's kind of user friendly . C: Yeah . D: And then these ones would be for flipping the channels back and like the previous one and the next one . C: Uh-huh . D: And and we would also have a l little um thing saying here , previous and ne prevon prevon next . B: So where's the volume ? C: Yeah . D: The volume is is scrolling . D: On the side , this one . A: It's on the side . B: Ah , you did get that in then , mm-hmm . D: Yeah you just do it like this . D: And and and it's it's on the back is mm cover or back lid , because if you flip it open , you can still do the scrolling here . B: Oh okay , . C: Mm-hmm . D: See ? D: So the volume is you just scroll , but then once you flip it open , okay , there there you have the screen and and you have the mm spinning wheel with options to choose . C: Yeah . C: Mm-hmm . D: You can move back and forth and then if you need to m choose something on the screen , you just push the cen mm the middle button . C: Mm-hmm . B: Cool . B: Oh , the thing we forgot was like a mute button . D: A mute button . A: Uh no , we we'd not put so on on the cover we have the the bare essentials . B: Yeah . D: Well , we'll have this on the screen , on the display . C: Y or you could have it so you on the wheel if you . B: On the wheel , like if you hold the wheel down then it will mute . A: Uh on the L_C_D_ we r you know , the main menu will have various options . D: Well , but the but the mute yeah , the scrolling is kind of you have to scroll all the way to make it mute , right ? C: But if you hold it in , if it's a scroll and click so you hold it in ? B: Yeah , but it's a scroll and click , isn't it ? A: Mm . D: Okay , yeah , okay . B: Okay , cool . B: So that that solves the whole mute issue . A: Mm . D: Yeah . D: And okay , so i so the the voice recognition is also just part of it . D: You can't really see it in the interface . C: no . A: Yeah , it's hidden in there somewhere . D: Yeah . D: And we do have the logo on it as well . C: Mm-hmm , very good . D: So I think it Yeah . C: And it's with the the black and yellow you're even in the right colours . D: Yeah , I think um we could do l the logo in grey , as it is on the website . A: Cool . C: Mm-hmm . B: Yeah . A: We ran out of resources here , so . D: In the actual one . D: Yeah . D: So if you have questions . A: You can have a look . C: Very good , let's have a look . C: Test it out . C: Uh it's a sort of intermediate colour , I guess . B: Yeah , oh , we hold the remote . B: Oh , but it it does feel all cold and slimy . B: I hate Play-Do , it's just minging . B: But yeah , uh that's cool , cool . C: Very good . B: Mm-hmm . C: Okay , so maybe if we go on to evaluation cri criteria and then we'll there I suspect we're gonna have a couple of minor finance issues , but um we'll se I'm sure we can get around them somehow . B: Okay . A: Yeah , see the budget . C: We'll just send all of our manufacturing to some nice poor country and cut some of the prices that way . B: Wales . C: Wales , for example . B: Mm . B: Cool , okay . B: Right , okay . B: Fabulous , yeah . C: Marketing Expert . B: Okay , cool . B: So what we're gonna do is prefer prepare the evaluation of the new design . C: Mm-hmm . B: Um so we're gonna be using a seven point scale , so one is , you know , yes , it totally meets with that requirement and seven is , no , it really doesn't , we need to go back and start again . B: Um , you know . B: Basically , what I did was I went through all the like user requirements and things that we've done and we've worked on and like made a list of them . B: Um you know , so that we can evaluate each one and like so it was about going back to the start and saying oh yeah , we did manage to do that , or oh no , we really forgot about that . D: Yeah . C: Mm-hmm . B: Okay ? B: Cool , so these are what they are . B: Oh Yes , I did have A_ , B_ , C_ , and D_ down here , but it seems to have turned into like just bullet points . C: So for each of these we need to give it a one to seven . C: Is that right ? C: Mm dots , never mind . B: Okay . B: But if you can imagine that they say A_ , B_ , C_ , and D_ , then that would be really good . A: I guess we'll give it maximum points in everything . D: Yeah , the yeah , it's definitely attractive . C: Yeah , I agree . D: Oh , the locatable thing we actually forgot . B: Well , I thought we'd um kinda said that you'd have a little thing to stick on the T_V_ ? D: Yeah . C: Yeah , just prepare one now . D: Shall I just prepare it now ? B: Yeah . D: It will be red , too . B: Cool . B: Okay . B: So , be attractive to look at . B: That's this one . B: What do you all say ? A: So ? C: I reckon it Yeah . D: S seven was th the maximum , yeah ? B: Yeah . D: I I go for seven . C: Seven , yeah , it's terribly sexy . B: Oh we're all so proud of the . A: Yes . C: Yeah . B: Okay , so that'll be a seven for A_ . B: Could oh no , you can't whilst that's up there . B: Okay um uh what I've done on the next page is I've set it up so we just put the marks in . C: Ah , okay . A: Okay . C: Excellent . C: Except we can't uh we can if we then yeah , I'll take a note , it's fine . B: Yeah . B: But that's alright . A: But we can we can I can I can take note uh uh Um the the only thing that we were considering was that uh this thing is kind of more for right-handed people than for left-handed people , so if you're left-handed you're kind of left uh scrolling with your finger . B: If you take a note of them , and then I'll put them in in a minute . B: Okay , so we're all agreeing on seven for A_ ? C: Yeah . B: Cool , okay . B: Does it match the operating behaviour of the user ? D: I would think yes , yeah . C: I think it does . B: Yeah . B: I mean Yeah . D: Yeah , so y so we we might do we might want to do like a uh another m model another another version , which is like exactly the mirror image of this one . C: Alright . C: But that's gonna be a problem , 'cause you don't always have all left-handers or all right-handers in a family . A: But then yeah . A: Yeah . D: Yeah . A: So bu it's it's not a huge problem , because i i it is operatable . B: I th I think it's not it's not like it's a pen . D: But then then I think left-handed people are already used to discrimination anyway , so they just Yeah . C: Yeah . B: Yeah , but I mean because it's not like it's a pen , you know , left-handed people can't normally write right-handed , but they can normally do most things right-handed , so I would say it's not such a big issue . C: Yeah . A: Right . D: Yeah , because I mean anyway , right-handed people would be able to scroll with it , so i if the majority are right-handed , it's uh Or maybe six , because it's just one one i one among the issues , I mean . C: Mm-hmm . B: Yeah . A: Yeah . C: Yeah . B: I mean you can you can use your finger to to scroll rather than your thumb . C: Mm-hmm . C: Yeah . A: Yep . B: So I mean that does kind of negate the whole R_S_I_ issue . A: Mm . B: So maybe we need to put that needs a little bit of investigation , maybe give it a five , I would say ? C: Um Six . B: What do you what do you all think ? A: Mm . C: Yeah , I think I think for um I mean most people are right-handed , so in in terms of our greatest target group , I think it's pretty good , but we might want to flag it for management , they want might want to um They Mm-hmm . D: Yeah . D: Yeah . A: One more thing is that i It might be a little clumsy when when it opens up , right , so it opens on the side . B: Okay . D: No , yeah , but mm but we have it nicely with the hinges here yeah . A: So Yeah yeah yeah , I mean yeah . D: So it won't be a problem , it will be and it will be it won't be heavy . C: Yeah . B: Yeah . A: So you guys can decide wh whether Oops . B: Yeah . B: I th I think the alternative is flipping from the top . D: Yeah well yeah , but it's it's a bit long . A: Yeah , but we which makes it kind of really big , yeah . C: The length is gonna be difficu Mm . D: It's a little bit long . B: Yeah um But you were thinking about making it smaller , yeah ? D: Well , I mean it can be opened like this of course and yeah . A: Uh this this kind of uh makes it more and two , it might interfere with the I_R_ channel . B: Because So you have to keep that side flat . D: S uh slightly smaller . D: Yeah , but if we flip it open only as much as that . A: Okay . B: So it works like a mobile phone flipping , but y you know , as long as that side's flat , than that will work . A: Right . B: Okay . A: Okay . B: Um okay , so C_ . B: Are are we admitting defeat on C_ or are we saying we're gonna stick a locator on the T_V_ ? C: No , we're gonna put it like we've got th there's the locator dot . A: No , we have a locator . B: There's a locator . B: Cool , so that means you need a that does mean you need a little speaker on it though , doesn't it ? D: Mm that you stick on T_V_ . C: Mm . B: To make it beep . D: Yeah well w but l but the speak sample speaker is included , so it it has some capacity to mm to do some to make some sounds , so yeah . A: Yeah . B: Or a buzzer . C: Yeah . B: Okay . A: Yeah . B: So that's two , so that's seven , yeah . B: It's locatable ? D: Yep . B: Fabulous . B: D_ . A: Intuitive , completely intuitive . D: Yeah . D: If uh uh if this means intuitive , if it means the way people kind of are used to finding things and it's I th I think it's Yeah . C: Yeah . C: I'd say six , 'cause the I mean the the standard layout for numbers is three three three and one , rather than the way you've got it . C: I really like the way you have it , but it's not the immediate thing that you're used to . B: Yeah . A: Intuitive . B: Yeah , and I mean d So , should we maybe say f a five and say it is intuitive , but it's different , so , do you know , I mean it's obvious how to use it , but you might have to think about it first . C: So Might be But it and it's something that they will be experiencing in a lot of different places soon . A: And uh even the scroll , it's a it's a new technology so m m might be a little more difficult for people to get used to in the beginni so it is kind of not very intuitive but uh it's a good technology , I mean once they get used to it . A: Yeah . A: So l Yeah , okay . C: Five ? C: Yeah . B: So we give that one a five , you think ? C: I'm happy with five ? B: Yep . A: I'm gonna give a seven in everything , so . D: Yeah . C: Yeah . B: I'm glad you're accepting this . B: It has taken a little while , hasn't it ? B: Um intuitive but Sorry , it's really hard to write on those . B: I just went a bit mad , didn't I ? A: Mm . B: Um okay , cool , E_ , okay . B: Um I would guess this comes back from this whole B_ thing links in here , so possibly for left-handed . B: Investigate . C: Yep . C: But otherwise it's superb . B: So , should we give it a six ? C: Six . B: Six ? D: Um uh the ergonom ergonomic design well mm I mean I d uh I dunno , I mean the the repetitive stress things , but then who would be really pushing the buttons so much on the on the remote control anyway , yeah ? C: Yeah . A: Yeah . A: Yeah , unless you are a all the time sitting . D: See . D: Yeah , so it's kinda Yeah . A: Yeah . C: Well we've banned them from Yeah . A: Yeah , I I think it is ergonomic . B: I used to send fifty texts a day , you know , and I never got repetitive strain injury from that , so I find it quite hard to believe to be honest . A: Mm yeah . A: And moreover it it has um L_C_D_ and everything , so that uh you know uh we minimise the pressing of the buttons anyway . C: Yeah , it's varied . C: Yeah . B: Okay , so we give that a six , yeah . C: Six ? B: Okay , F_ . D: Yeah , it does have yeah . C: Voice control have seven . A: Absolutely . B: Hang on , how come it's showing up with the things there but it only had bullet points there ? B: That's just Oh okay , cool . C: Ah , that's the second one . C: So you must have changed it on this one where it's got score , but not on the previous slide . B: Um right , so . A: So it has voice control . B: Yes , so that's a seven then . A: Yep . B: Um , cool . C: G_ technologically innovative . A: Anyway it ha yeah , it's the most sophisticated remote that I ever seen . D: Technologi well Yeah . C: But in terms of the actual technology , none of it is actually new . D: Well mm we have we have the sample speaker as well , which is yeah , it's kind of new . C: Yeah . B: Yeah , but I mean you don't They're never been used i they've never been using remote remote control before I don't think . C: All of the components have been used in other things before . D: But at the same time they are all they are all relatively new . A: Yeah , but they've been brought together in a remote . C: But do yeah , yeah . C: Yeah . C: What do you reckon , five , six ? B: Yeah , what do you all think ? D: Six . B: Six ? A: Yeah . D: I mean how how far can you go with a remote control , really ? B: Well , that's it , I mean Yeah , but I mean everything has been used in space before it gets to anyone else really , hasn't it ? D: It still has to do what i what it has to do . C: Yeah . B: So , I don't think many peop That's it , they can take it with them . C: Space remote . C: Put fashion in electronics . A: Absolutely . D: Yeah , isn't it fashionable ? D: Yeah , sure . A: The carrot banana remote . D: It's the maximum fashion . B: So , we give it seven , and we write There we go . D: Fruit fruit and vegetables are fashionable these days , so . D: So I think we've done very well , but What's the assessment ? A: I think that's a . B: Cool . C: Very good . A: Yeah . B: So , we need the average here , so we got Seven So we've got four sevens , so that's twenty eight , three sixes , eighteen . D: The average is about six and something . C: Yeah , one . D: A little bit over six . C: Or a seven . A: There are how many sixes ? D: No , wait , a little bit under six . A: One , two , three . D: No , wait . A: Three . A: And one five . D: Oh , three sixes , okay , yeah . C: Fifty one , one , two , three , four , five , six , seven , eight . A: Okay , twenty eight , thirty eight , fo forty six . D: Four sevens . A: Forty six and five , fifty one . C: Six point point about six point five . A: Fifty one divided by Mm I guess it'll have to wait for a bit . D: Six point something , yeah . B: Two three four Seven eight . D: Six point five , yeah . C: Close enough . B: Okay , that's pretty good , I think . C: Now wait until we get to finance and then we'll see if we can afford it . C: That's all you've got at the moment , or did you have anything more ? B: Um no , that's it , yeah . C: That's it ? C: Alright . C: So , finance . C: And we'll see if we can unscrew this first . B: Cool , there we go . C: Sorry , this is I'm just um Beautiful . B: There we go and there are the marks . D: Yeah . C: Not anymore . C: Computer no signal ? C: Adjusting . C: There we go . C: Okay , so we've looked at the prototype presentation and the evaluation criteria . C: And now we have to calculate the production costs . C: So I've got an Excel spreadsheet to help us do that . C: Can you read that ? C: Almost . C: More or less . C: Um I started filling it in , but of course these are provisional , so we have to go down . C: No hand dynamo , right ? B: Yeah . D: Yeah . C: One simple battery . A: Mm . C: No kinetic energy , no solar . C: The chip , we're going for an advanced chip on print . A: Advanced , yeah . C: We also said the sample sensor and sample speaker . D: Yep . C: Um single-curved surface , so that we can fold it . D: Yeah , yes . C: Case material we said rubber . D: Rubber . A: Yep . C: I don't know what special colour means . A: Mm anything uh I think which is not more . D: I think something coloured , yeah , probably . D: So I think this is probably special co no ? C: It could be Rub rubber comes coloured , it's I would maybe it's like if you want titanium coloured or wood coloured , it's different . A: Yeah . B: Yeah , but rubber comes coloured , doesn't it ? B: You know . D: Yeah . D: Or maybe maybe if you want some kind of pattern thing on it , yeah yeah , okay . C: Yeah , let's leave it as zero , 'cause it's easy . D: Yeah . B: Yeah , you might end up having to take off the sample sensor . C: We we're definitely going to have to so we've got pushbutton , and then we've Scroll wheel with pushbutton we had , no ? D: We have pushbuttons , scro we have scroll wheel as well . A: Mm . C: S for the muting . D: S yeah , yeah , we had , for muting , yeah . A: No uh we we have uh yeah . C: Yeah . D: And we have L_C_ display and yeah . C: And button supplements . D: Um Yeah , but what do we ha we have L_C_ display , but but the wh but the s spinning wheel Yeah . A: Mm no . B: No . A: We don't have we're not using any of that . C: No . C: No ? C: But the the spinning wheel's not there . C: I have think maybe it's integrated with the L_C_ display ? D: Okay , let's yeah . B: We've got more than one pushbutton though , haven't we ? C: I think the pushbutton oh . B: 'Cause then you have That means you can only have twenty five push buttons in total doesn't it ? C: I don't know if that's one Yeah . B: Not counting anything , we'd still be in budget . C: That seems unlikely . C: Push what uh whether whether pushbutton means that p count by button or do we I don't think that makes sense . A: Huh ? A: Wh wh what is the limit ? A: Uh . B: Twelve point five . D: We have to count all of them , or yeah . A: Mm I don't think so , no . B: No . B: Well it doesn't , but it uh And L_C_ display . A: No it says what what is the kind of interface , if it is pushbutton then you got a zero point five , it's a scroll wheel so we we've put it's pushbutton and scroll wheel and L_C_D_ display , so that's that's the three kind of interfaces that we have . C: No . C: Yeah . C: Yeah . C: Yeah . C: Yeah . C: So , as we can see , that's way too expensive down here . A: Wh wh what's our criteria ? B: This sample sensor . C: Our budget's twelve point five . A: Uh okay . B: Yeah , the sample sensor will have to go , 'cause that's the most expensive thing on there . C: Yeah , so that has implications though for the . A: Uh it does not have for voice recognition , but it does have for the feedback speaker . A: when you say when you press one it says one or it says hello . B: Yeah . C: For the locator . B: But that's a bit of a gimmick anyway really , isn't it ? C: Yeah . A: Mm and the locator also goes away . B: We can afford to get rid of it . D: But it was very no innovative innovativeness . C: Yeah . B: So that means no locator , does it ? D: Well um yeah . B: I mean does Yeah . C: What else does it need ? D: Well the speaker uh the sample speaker is is expensive , but we could just have some some very very easy device that just beeps . C: Yeah , 'cause the sample speaker was , I think , more complicated then just a beeping thing . D: This would be Yeah , yeah yeah there you record your samples your speech samples and Yeah , then then we would be in the b budget . B: Yeah . C: Yeah , okay , so we Uh-huh . A: A also i in the case I'm not sure that you will evaluate this as a curved surface , because it's just rubber , so it's probably a flat surface rubber . A: Uh I mean uh um yeah . B: Okay , yeah . C: Right , so we need one fifty off . A: Um So tha that mean that we cannot press how do we how do we make a selection in uh in the L_C_D_ ? B: See , I was gonna say the scroll wheel pushbutton thing , 'cause But that's well you would just have to to spin it down . C: Take it down to just a scroll wheel . C: We could do Yeah . A: If in the L_C_D_ we can scroll , right ? A: But how do we make a selection if we d cannot push the button . D: Yeah b no no , you can push this one , but we don't have a pushbutton uh we ca we don't have this muting mechanism for this scrolling thing . C: You can have to scroll it straight r roll it straight down for for mute . D: Mm-hmm . B: So that's point three . A: No w w w but ha it's it's the scroll wheel and I thought we were referring to this as a scroll spinning wheel and pushbutton thing . D: But I mean we can put an additional mute button on the top as well . D: If you Mm . B: Yeah , I mean that wouldn't actually cost any more . B: That's the spin wheel though , isn't it ? B: Didn't that come with the L_C_ Yeah . C: That's with the L_C_ We decided , 'cause it's not on our list . A: That comes with the L_C_D_ ? B: Yeah . A: Oh so so the the this is . C: The scroll wheel is on the side . A: So we're adding costs for right , okay uh I mean I think this is good . D: So Mm-hmm . B: S so we're point three over . C: We're point three over at the moment . C: It's nothing n Yeah , I have Yeah . B: Unless we just take off the scroll wheel altogether and just have pushbuttons for the volume . B: Could b still put them on the side . B: But yeah . B: I mean the scroll wheel's pretty cool , but Yeah . A: Instead of scrolling here we have two buttons here , up for up and down . B: Yeah . A: On the side . A: Mm uh it sounds good actually , yeah . D: Okay , yeah . C: Rather than having three different things that people have to do . D: Okay . C: There we go . C: Oh look , we're way under budget and we'll make huge profits and we'll all get bonuses . B: Yeah , well we could admit to the single curve , couldn't we ? C: Or or that we have to have some sort of special colour . B: Yeah , but Yeah . C: So that's alright . C: We we'll leave it at that and then I'll take I can send it back to management and say we weren't quite sure about the colour , if that costs extra then we've still got some space for it , yeah . A: We have , yeah . D: Yeah . B: Yeah . C: Excellent . C: Alright . C: So did we lose um on our evaluation criteria , as a result of doing that ? B: No . B: No , I don't think so . A: Not really , no . A: Because we keep all the features , we keep voice recognition , we keep L_C_D_ display . C: Mm . B: Yeah . A: We instead of having scrolling we we just push the buttons . C: Yeah . B: We just got rid of a gimmick that was never anyway , and the scroll wheel is I mean essentially the two buttons that was it's not a great difference I don't think . C: Yeah . A: Um yeah . C: Yeah . A: Yeah . C: Alright then . A: But we lose the locator . B: Really ? C: We're gonna have a beep . D: Well we're going to have a beeping thing . A: So instead of speaker , . D: But yeah , it's it's not like sample speaker , but it will just beep , so we still have the locate . C: Yeah . C: Yeah . A: 'Kay . B: Cool . B: That's not a very exciting colour . B: I think you should make it more vegetable-like . D: Which colour , the the colour of the phone or the colour of the But it can be yellow as well . C: Tha . B: Oh the the beeper thing . B: It Yeah , I think Jen wants it to vibrate . D: It can come in the same colour as the the case . C: 'Cause we we won't have run out of our pot of Play-Doh . B: You know , your pen vibrates ? C: Yeah , I know I know , my pen vibrates . B: Yeah . C: But only for a very short time . C: Um okay . C: So looks like we've designed a banana . C: Well done , team . C: Um we need we've just got about ten minutes or so left of the meeting , so it would be good if we could just have a little talk about the project itself and how it went , um so that we can feed back to the management for next time they're designing a product . B: Cool . C: Feedback ? A: I think it mm I think uh n one thing that was lacking uh was that we did not know what the various things cost to begin with . C: Ideas ? D: Yeah mm , as far as creativity is concerned , yeah I think there was there was room for creativity . D: The only the only problem being that at the end we had to cut some things down because of the the budget we had . C: Mm-hmm . C: Mm-hmm . B: Yeah . A: Um we kap kept a adding things randomly . C: Yeah . A: So , had we known Yeah , that or not , yeah . B: If we'd had that sheet at the beginning should've been like , okay , so we can have that lot , let's just throw it together and do what we can . C: Mm-hmm . D: Yeah , yeah , yeah . A: Yeah . A: So d all the random decisions at the end could have been prevented . B: Yeah . A: Mm . C: But in terms of the process of um going and working individually and then coming back to a meeting , that that worked in terms of . A: Yeah , mm . B: I think 'cause the meetings were so regular , you know . C: Mm-hmm . B: It wasn't like we were alone for very long , so you didn't st go off and think , wouldn't it be great to have a vibrating remote control shaped like a banana , and then , you know , come back three days later and Jen's going look , look , it vibrates and it looks like a banana . C: Mm-hmm . C: Banana . D: Yeah . B: Um yeah , so yeah . D: Yeah , the m the means were very very good , the means we used . C: Mm-hmm , the whiteboard digital pens . D: And the pens . B: Uh I like the pens . C: We like the pens . B: I want one . B: That would just be so cool , to d do all your notes and s I don't think you should say that was the recording . C: Yeah , you could take it to lectures and just write stuff down and have it printed out when you got back to the office . A: Yeah yeah yeah , that's it's it's I wonder what one of these costs . D: Yeah , yeah . C: They great ? C: Do you think they'd notice if one went ? C: Oh okay . B: Okay , cover up the microphone . B: Alright , let's take it . C: Yep . C: Shh . C: Yep . B: Okay . C: But that worked well having having a whiteboard that we could draw on as well as having the PowerPoint , 'cause the I find that the problem with PowerPoint often is that it's so static and you can't change it once you're in there , yep . B: It is a bit limiting , isn't it ? D: Yeah . A: Yeah . B: Yeah . D: Yeah , and and and this time also the time limits but actually preparing the Yeah . B: Yeah . B: The thing flew in , you didn't have the whole whooshing thing , 'cause there wasn't time for that , so yeah . C: Mm-hmm . C: Yeah . C: That's alright , that always irritates me anyway , yeah . B: Not that you can do that on the board , either . B: We could make some little Yeah , totally , I mean that was fairly tight anyway , I mean especially with that last-minute alteration . D: But yeah , but I mean already just just preparing the slides before before the meeting , yeah . C: Mm . D: Yeah . C: Yeah . A: Mm yeah . B: back it , this is just had to be changed . B: And yeah , so cool . C: Yeah . B: Are we supposed to say nice things about Jen now ? C: And presumably you don't you can say nasty things as well . D: Yeah . D: I was I was satisfied with with the leadership , yeah . C: I have no stake in it . B: Yeah , definitely . A: Yeah . B: You weren't like a a dictating leader , so that was always good . C: You have to say that , 'cause I'm taking the notes . D: Mm-hmm . C: I'll leave the room and you can have another go . B: I know you've got the pen , you might attack me with it . C: Better than that than the banana . D: And then the teamwork I think I think it worked quite quite nicely , yeah . C: I think it worked quite well . B: Yeah . A: Yeah . C: Did anyone feel that they were getting sort of covered up and not being able to say their bit ? D: To express them mm mm no . A: Mm . A: I guess it was a fairly small group , so all of us got to express our opinions , yeah . C: Yeah . B: Yeah . C: New ideas found . C: Not quite sure what about . D: Well it's it's it's pretty new , pretty novel solution for a for a remote control really , all this flipping open thing and Yeah , neither neither do I , but I've never seen anything and and none of my examples were was was like this , actually , so . C: Yeah . A: Mm . C: Yeah . B: I don't know , I don't go shopping for remote controls that often , maybe somebody's already though of it . C: Mm-hmm . B: Yeah . A: Hmm . B: Yeah . B: I'll be looking out next time I need to write an essay . C: Yeah , that's right . B: That looks boring , I'll see if anyone's made a remote control . D: Yeah maybe w maybe we could have a patent on this one . B: Yeah , yeah . A: Yeah . D: Patent patent patent . C: Banana remote . B: I think we'd like to think the ideas were new , but we've got no way of finding out . D: Mm . C: Yeah . D: Mm-hmm . C: Or you can always go to Google and type in banana remote control . B: That vibrates Yeah , but that would just come up with like other things really wouldn't it . C: Flip . C: Vibrate . C: And uh yeah . C: Nothing that you really want . C: True . C: Yeah . C: Okay . C: So , costs are within budget , well within budget , including a little what have we got ? D: Yes . B: Yes . C: One Euro left over for bits that we didn't foresee . C: Um we've evaluated the project . D: Yes . C: You've got the scores . B: And it's fabulous . C: Can you put that in the project documents file ? B: It's in the project documents . C: It's in there already . C: And the process wheel didn't really have any major problems with . C: Were there any was there anything that you found difficult , or anything that didn't go as smoothly as you'd hope ? D: And my main difficulty was the the time pressure . C: Yeah . D: Otherwise it's it's all fine . B: Yeah , yeah , sometimes it's like a little bit rushed . A: Mm-hmm . A: I thought that was good though , because if you're given too much time then you got nothing to do with your time and um yeah . D: Yeah , yeah , yeah . A: Although we could have made the R_s better had we had five more minute . D: Yeah . C: Okay then . C: Um I think we're still well within our time . B: Yeah , we've got like five minutes left . C: We've got about five minutes left , but if we've finished , then we've finished . D: Yeah . C: We're just too too efficient and you should never drag a meeting on just because you have extra time . A: We certainly are , mm . B: Yeah . A: Yeah . D: Yes . C: So I would say that's the end of that meeting . D: Yeah , it was a pleasure working with you . C: Thank you , team . B: 'Kay . C: It was very productive day and Mm uh no . A: Yeah , same here . B: We could draw animals on the board again . A: Mm uh no . A: I don't think so . D: You can make some animals . B: I don't like Play-Doh , no . D: Oh , you don't like anim It doesn't ? B: It's just minging . B: It smells so bad . B: It does . D: Smells quite nice . D: Smells very sweet . B: Mm . C: Right , so we have to complete the final questionnaire and meeting summary when they send it . A: Was there a questionnaire already sent ? C: I don't know if it's already sent or not . B: No , it hasn't been . C: Um presumably I have to I don't see why you can't stay here , really . B: Do we have to go back into the other room or can we stay in here now ? B: Okay , so the other way . C: Did I save this one ? C: Production costs . D: I made your animal for you . C: It was supposed to be pink . C: But it was blue on the board .

The project manager opens this detailed design meeting by going over the agenda. The designers present the prototype, which they decided to make the color and shape of a banana. They demonstrate the remote components, showing how it flips open on the side and features a LCD and scroll inside. The marketing expert gives the product evaluation, which is based on the criteria of attractiveness, whether it matches operation behavior of the user, locatability, intuitiveness, ergonomic design, and how technologically innovative it is. They rate the product using a 7 point scale and come up with an average score of 6.5. The group goes on to calculate the production cost and finds they are over the budget. They have discussion and decide to eliminate the sample speaker locator and the scroll wheel inside. The team discusses the project process- saying that they had to cut out some creativity in order to meet the budget because they had not known the cost of features beforehand. They were satisfied with the leadership but felt rushed for time. They finish the meeting 5 minutes early and the project manager tells them what is left to complete. The team needs to complete the final questionaire and meeting summary. The remote will be black/yellow color and the shape of a banana. Remote flips open on side. LCD and push buttons inside flip-open door. The LCD will display the main menu, which offers various options. Has an on/off button, channel flipping, volume scroller on side. Corporate logo will be in grey. Remote uses one simple battery and an advanced chip. Single-curved surface. Rubber case material. Locator will have a beep instead of a speaker. When rating the product on how well it matches the user's behavior, they found that the product is more convenient for right-handed people and less so for those who are left-handed. When rating whether the product is intuitive, the layout is different,a good technology but less standard. It could be more difficult to get used to. The team had to cut out some features in order to make the budget. This happened because they had not known beforehand the cost of such features.

B: . D: . A: Okay . A: Well , let's start . A: What are we doing ? A: Oops . B: Hmm . C: Ah , pinball . A: Okay . A: Okay . A: Not doing . D: Mm . A: Uh Very good . D: Ah . B: Oh . D: Hey . D: Ah . D: Now I have my screen back too . A: Okay . D: Yeah . A: we have presentations . A: So first , it's your turn . B: Mine . B: Oh , great . A: Yeah . C: Huh . A: Isn't it amazing . D: Yeah . D: Very interesting . B: Uh Yes , well uh let's uh talk about the interface uh concept . A: Industrial Designer . A: Interface concept . B: Uh , first I'll uh I'll uh discuss the buttons we just chose , uh show you some samples , uh uh discuss some colours and design maybe , already . B: And uh my personal preferences . B: Well we chose the power button to switch the television on and off . B: The bu uh the mute button to switch the volume on and o on and off . B: The channels buttons , one to nine , and uh off uh uh zero to nine , and the uh button to choose uh higher channels than nine . B: Uh the volume and channel quadrants , uh left and right , up and down arrows , to uh do the volume and channel . B: And the menu menu button to man manipulate the L_C_D_ uh display . B: Um , I found some uh interesting uh uh samples . B: Examples . B: Um , well uh what's pretty standard is uh that it's that they're all pretty uh uh high uh Yeah . D: Large . D: A lot a lot of buttons buttons . B: Yeah . B: Large and and and pretty thin and uh and long . B: Um , power buttons are mostly at the top uh left or right . B: Um , well we see the the the same uh arrows . B: Like there . B: And uh Yeah , well arrow b buttons can be blue . B: And what's interesting is the the the icons on the buttons . B: Some buttons have icons like the play and stop , but we don't use that . B: But uh , these we we have to choose the right icons , or or letters . B: Uh this is the V_ for volume , but they're both uh a V_ . B: So it's it's not really very uh clear what's the function of that . D: Yeah . B: Um Yeah . B: So , that's Uh , well Yeah . A: Can you go back one page ? A: For the uh menu , what do we use for that ? A: We don't have buttons for the menu . A: Or we may have to use channel of the volume and channel . B: I thought that was our uh idea . A: Okay . B: So , uh how Like this . A: But uh You have to put it on the Yeah . B: Or or this . B: And that the menu button is okay . A: Yeah but , has to be clear that you can use the arrows . B: Yeah , okay . D: Yes . B: Uh , so the The icons on the arrows , as well , you mean . A: Mm-hmm . A: Yes . A: The second one . B: Yeah . B: Uh , well that's something to uh think about . A: Okay . C: Uh , maybe I'll have something in my uh presentation . C: And you will see it . B: Okay . D: Okay . B: Um , well I don't I don't know if we have to discuss this already , or in the next uh meeting . B: But uh , as we have to uh to to design the the case and the whole uh remote control in our uh our our corporate uh company uh uh colours and the logo , I would uh recommend a yellow case . B: Uh , round edges . B: The logo at the bottom . B: And uh , well maybe each each uh set of buttons uh has uh has his own colour . B: So , it's good . B: Uh , recognisable . B: K so , I think . A: Not too much colours . B: Uh , no . B: Not too much . B: But uh No , no , no . A: No , it's not flower power . B: But this has to be has to be trendy and uh and Uh , yeah so good uh good icons on the buttons , and uh and big buttons is my uh personal uh opinion . A: S okay . A: Okay . B: That was that . A: Thank you . A: So , you're next . C: I'm next , okay . C: Yes . C: No . C: Here we go . C: Uh , at first we will uh I will f uh say something about what younger people want , our uh group w uh w uh we want to uh sell our remote controls to . D: Okay . D: Mm-hmm . C: And then , I'll discuss what my opinion is about the costs , about uh what battery is in it , what kind of buttons also . C: First uh , the younger people , they want like soft mat uh materials and primary colours . C: Like , totally yellow , totally red . C: Uh , so it's visible . C: Uh , the shapes are curved and round , like uh you also said . C: Maybe it's nice to uh get a remote control not like all the other ones , straight and uh flat and long . C: But to give him the shape of your hand , so you it's easier to use or something like that . C: But that's just an idea . C: And then , I'll have to discuss about the costs uh of all the things for the remote control . C: The battery , there are few options . C: Uh , I think the best option is to use uh the basic battery . C: So , everybody can buy it uh at the at the supermarket . C: Or use uh a k uh kinetic battery like uh within a watch . C: When you uh shake it a few times , it it's loaded . C: Uh , the the form of the remote control , I think it's also nice have it curved . C: And maybe like it's hand-shaped . C: Uh , so uh you take it here in your hand and here are the buttons . C: Uh material , you use plastic . C: Hard plastic uh because uh it won't have to burst uh like in the in one time . C: And also rubber because the younger people like that , what we see in the research . C: Uh the push-buttons . C: We have one new thing uh discovered . C: It's a scroll push uh thing like a mouse . C: Maybe it's uh easy to use uh for the channels . C: When you want to go m move up , you just scroll up and click on the button , if you wanna see the next , uh if you wanna see that channel . C: And also for the mouse , uh for the volume , it's also uh easy to use . C: Just scroll a bit up , scroll a bit down . C: And that's also easy just w when you have a thing like this , and you get it here . C: You can do it with your thumb . C: And with your l left hand you can uh push the buttons uh if you push uh channel one , you can see channel one . D: Hmm . C: The electrics um with a scroll push uh button , we must use regular uh chips . C: There are also uh simple chips . C: They are uh cheaper . C: Um , but then we have just a basic uh uh remote control , and I think there are a lot of those uh things , and people won't buy it any more . C: They have seen enough of it . C: And you have also advanced um chips . C: But that's with the L_C_D_ uh screen . C: And the costs will increase a lot more . C: And I think our budget is too low to use and an L_C_D_ , and the chip who is more expensive . C: And maybe it's also then uh thoughtful if we u uh use uh as um different kind of uh shapes for the for remote control , that we then use the primary colours . C: Like , you get a yellow uh remote control , red one , blue one , et cetera . C: You have any more questions about this ? C: I think the main thing is we look at the costs . D: Yep . A: Hmm . C: And not too basic , not a basic remote control , who everybody already has . D: Yeah . D: But , thi i uh This is with an L_C_D_ ? D: No , not . C: Not with an L_C_D_ . A: No , isn't . C: No . A: But the L_C_D_ is easy when you use the scroll uh buttons . A: Then you can scroll , you see what number , and then you push . C: Yeah . C: But then , what I say , the costs will uh get a lot higher . A: But then it's not easy to use scroll uh wheel . C: Th then you'll see it on the television . A: If you don't Hmm , yes . A: But then . A: Yeah , then you go one down one up . A: When you scroll . C: Yeah but l when you see a menu uh on the television , it's like you see uh one to twenty , you go uh uh s scroll up , and push number tw twenty . A: Yeah but like we said before , it has to be used on every television . A: So you may not be uh No . A: The television must do that . C: Mm-hmm . A: So Yeah but young people have to have all their uh room . C: Yeah , I think the younger people will have newer televisions , which can provide our uh remote control . A: And mostly they are smaller . C: Yes . A: So Most the times that are not advanced televisions . C: But that won't be a problem . C: I think . C: No , but then we'll get to the regular uh remote controls . C: And I think , what I said , everybody has them uh has them already . C: And they go to a uh supermarket and buy them uh for two Euros . C: Uh , and ge and get the most cheapest uh thing . C: And I think we must look further to uh to devel d develop something news . A: Okay . D: Uh , can you give an indication in b uh in the cost difference between uh the chip with L_C_D_ or without ? C: I got it on my screen and it was uh higher . C: But I don't know uh how much higher . D: 'Cause it I think if we have an L_C_D_ , it will also sell a lot better . A: That's important . C: That's true . D: And that might uh bring back the costs uh Huh . C: But then we'll I think we must discuss who uh what will be better . C: If we have a better shape of the um remote control , or better options on it . C: With a scroll menu , a w scroll thing , and a L_C_D_ . C: And then a flat um remote control . C: Or , a more hand-shaped remote control , with scroll , without L_C_D_ . A: Yeah . A: Maybe you can look how how much it is for the L_C_D_ . C: I can uh look on my uh Uh Note that the push-button requires a simple chip chip . A: It's very important . C: A scroll wheel requires minimally a regular chip , which is a higher price range . C: The display requires a advanced chip , which is which in turn is more expensive than the regular chip . A: Yeah , more expensive . A: But how much ? C: Doesn't say . A: Oh . B: Hmm . A: Okay . C: That's from my manufacturing division . A: Okay . D: 'Kay . A: Well , thank you . D: My turn ? C: Yes ? A: Next . D: Mm . D: So So Yeah . D: So , my uh presentation is about trend-watching . D: Uh , I did some trend-watching . D: It's very important to uh keep up with latest trends . D: 'Cause if you don't , you won't sell . D: So , well how we did do that ? D: Uh , well we made an investigation of the market , by Trendwatchers . D: They uh watch in uh cities like uh Paris and Milan . D: Of course , well known for their uh trend uh trends . D: And well , uh what did you find ? D: Uh , we have two groups , young and trendy , and the old and rich . D: Well th and the young and trendy , they uh they starting to like uh fruit and vegetables uh as a theme for n uh clothes , shoes , and also uh products . D: And um , material ? D: That should feel have uh a spongy feeling . D: And to get a feeling for what it is , uh here is an image of it . D: Then the old and rich . D: They like uh dark colours , and simple , recognisable shapes . D: And um , they also like uh familiar material , uh especially wood . D: Now , another picture . D: To get a feeling for this . D: Well , uh then already come to my personal preferences . D: We uh aim at the younger market . D: So , we should also be uh look at their uh trends . D: However , with trends it's always if there's it's now . D: It it it might last one year , and next year it be uh can be totally different . D: And I think we want to sell our product for longer than one year . D: So , we m must not just only look at what the trend is now , as it might be totally different next year . D: So , that's uh one thing to keep in mind . C: Changing covers . D: Yeah . D: Any questions ? C: Nope . B: No . A: No . A: It's clear . A: So now , it's uh Ah , let's see . A: Now , w we have to decide Well , we have to decide on the concept . A: So , we have to look at 'S next . A: Components and user interface concept . A: So Now , we have to make some concept . A: Maybe one of you can paint it on the board . A: First , uh user interface . C: Uh , uh-uh . C: How w how we how we make it ? C: Uh Shouldn't we first discuss about like what w we all Yeah , but if I paint with More like something M like Yeah I can't dr I can't draw it . A: Yes , a concept on uh Just Yeah , but maybe we can paint it . D: Yeah . A: Uh , what do we want ? A: I'll paint . A: Okay . A: Well Something like this ? D: Mm . A: Or Shapes or What do we need ? B: Mm , yes . D: Can make several uh concepts . B: What ? A: Yes , okay . D: We have this , and we had the idea of an um a more uh uh uh like sh in the shape of your hand . A: Okay . D: Yeah I I I uh yes . C: Uh I have to . A: And you have to . A: Yeah . C: I'm not a designer . C: It's more three D_ . C: Like , um when you have a part here . C: This is the remote control . C: And then you have something like th this under it . C: So , it's easier to get it like this . B: Mm . B: Yeah . D: Yeah . C: It's like a gun . D: A g Mm . A: So , it has to be soft ? C: And it has to be soft , yeah . A: Okay . C: So , you can squeeze in it and Sorry ? A: And uh , the buttons ? A: Buttons . C: Buttons on top of it . C: And here . C: The scrolling . C: You can do it with your thumb . B: But but i that's the only scroll uh button on it then ? C: But now we use one scroll button and the other one is here . A: No , it won't . C: One till uh uh zero till nine . A: But , well there one for the sound and one for the channels . B: Yeah , okay . B: But but how Yeah . D: Yeah . C: And the b Yeah ? B: How Okay . C: Or two buttons . D: And i if we go to uh But if we have uh a me Yeah . A: Uh , two scroll uh wheels . C: If uh 'Kay c If we do If we use one , then we'll have just a switch on it , and you'll just switch it , and now it's the sound to switch back with the menu uh button . B: Mm . A: That's th that's more difficult . A: It's better in But if we don't have a L_C_D_ we don't have a menu . D: If we have a menu , uh how do we uh choose other options ? C: And then you also can scroll uh scroll in it . C: Just not like all the other ones , with uh this thing , and uh here an arrow , here an arrow , here an arrow , here an arrow . D: Yeah . C: Because uh , from h hundred uh remote controls , ninety nine have it . B: Yeah . C: Uh , then we have it on the T_V_ , the menu . D: Uh-uh . A: Yeah , but again maybe th How do we know the T_V_ can handle it ? A: You don't know . A: So , there's no menu . C: I don't know . C: It's like some sort of uh teletext option , but we don't have teletext . A: No . A: So you can't use it . C: And if we put an L_C_D_ thing on it , then the costs will uh be much higher . A: Okay , we make two concepts . A: One with L_C_D_ . A: One without L_C_D_ . C: 'Kay . C: But you all like this kind of thing . C: Uh With the scroll button . A: Good concept . A: But That's one . C: And and this one has to be soft . D: Uh-uh . C: And this has to be harder , because when it falls , it mu mu must not burst . C: Or some kind of rubber around it . B: Mm-hmm . A: It's one . A: Two . A: Number two . B: And you can and you can uh make the the power button as a trigger . B: Like uh Just to uh Oh , like a Yeah . C: Yeah . C: Yeah . C: Ah that's nice . C: Here . C: Trigger . A: No . A: But when you handle it , you put it on and off . A: It's not good to use . A: Yeah , but I'll zap . A: Fuck . A: Out . A: No , it's not good . D: Yeah . A: Now , second concept . A: One with L_C_D_ , one without L_C_D_ . A: Then uh Paint it . C: Paint it ? C: With the scroll thing on , like this ? A: One with two scroll buttons and one with without . A: Yeah . A: Uh , one with a with a menu , and one without a menu . C: So ? A: And the one with with a menu has an L_C_D_ . C: Draw it . A: Unbelievable . A: Do I have to do everything . A: Blank . A: You have Not so difficult . B: But if you put push the the menu button Yeah , wh what Yes , but you don't know which of the scroll buttons you have to choose . D: Yeah . A: Uh , that's the menu . A: There for the L_C_D_ screen . A: You have to For the menu . B: Yeah . A: Mm-hmm . A: One that way . A: And one that way . A: So Then it depends on the cost . A: S On and off . C: But is it easy to use ? C: When you have it on your left side , and Separate , more separate , h yeah . A: When it's not too big . A: Just like a a phone . B: Mm-hmm . D: M uh yeah , maybe it's better if the uh scroll-wheels are um more separate , yeah . A: Yes , okay . D: Like , you have the menu button in between uh Yeah . C: Yeah . C: On the left a scroll button , and on the right a scroll button . C: But would it be easy to use then ? C: If it's like you have a big uh I also think this concept is not what the young people were looking for . A: Very good . A: Is it better ? A: When you uh the menu , you have to go there there there there . C: They were like round curves , uh different uh Okay , okay , okay . A: Yeah , okay . A: That's that's the outside . A: But now the First the buttons . C: Mm-hmm . D: Think we have we have now two buttons missing . D: The uh um The mute button . A: Sorry ? D: We have two buttons missing . D: The mute button . D: And um , the to to uh have to uh numbers Okay . A: Mute . A: And the other . A: Yeah . A: Not so difficult . D: But , uh Okay . C: Personally , I think two scroll buttons uh aren't easy to handle . A: But how do you wanna solve it ? C: With the switch button . A: Yeah but on the menu that's not uh easy . A: Then you go down , you switch , you go into the right , you switch , you go down . C: No like uh Oh , you mean like that . A: Yeah . C: Uh , then you can also have like uh th um Yeah , and joystick , I think . A: A joystick . A: Yeah . A: But is it uh Does that break , a joystick ? A: Or a small one just like in a laptop . C: Yeah like in a laptop , s uh s some sort of thing . C: A little bit bigger , with easier thi I don't know . A: Mean , it's better . A: But how expensive it is ? A: Oh . A: Why do I pay you for ? A: Um , well um Better ideas . C: Or no scroll uh things . C: Just a shape . C: And No , no . A: For the young peoples I think scroll button's good . C: It won't work . C: Yeah . C: Uh-huh . A: So Think we have to keep them . C: Or a remote control more like joystick . A: Yeah , but is it That's not expensive than uh Joystick is better . A: A small one . C: A small one like this , like a Nintendo uh k Playstation thing . A: No just like in a a laptop . A: Small , round . A: Then it's not so big . C: No , no , no . C: I mean the the shape of the remote control . A: Oh the sh Yeah , but then you can You have to use t with one hand . C: Just like a Playstation thing . C: Yeah . A: So Maybe , if it's possible , it's not too expensive , I think a joystick is better . A: A small one . A: So , please look at it . C: No , that's okay , I got Uh they're not uh in details . D: And on the L_C_D_ , how much it costs ? D: Uh , it costs extra ? C: It's more expensive or less expensive , huh ? A: Yeah we I think you get it . A: So , after this meeting you have half an hour to uh fix it . C: Then I have to come with it . A: Yes . C: I got my personal costs . C: I I don't I don't know the costs . A: Your problem . A: Not mine . C: Then I'll uh make something up . A: Okay . A: So , do we have other concepts ? A: Then for the components , we use a normal battery . B: Mm , yeah . A: Then it's Ch cheapest way , I think . C: Yeah , or the or the kinetic uh with normal battery . A: No , no kinetic . C: Yeah , I think it's uh , yeah , more expensive . A: Kinetic is uh ch makes it more expensive . C: Yeah . A: So we use a normal battery . D: Yeah . B: Yeah . C: Okay . D: Yes . A: Chip . A: Depends on the L_C_D_ . C: Depends on the scroll . A: Scroll . C: If we use a scroll , then we have the uh regular chip . C: If we don't use a scroll , then we can use the simple chip . C: And that's Uh the most expensive . A: Yeah . A: And uh , we If you use the L_C_D_ , we have to Yes , okay . C: Yeah . A: So , depends on the L_C_D_ and the scroll . C: If we Yeah . A: Okay . C: If we No okay scroll-wheel . C: So , I have this . C: So , it will be uh the advanced chip , or the uh regu uh or the regular chip . A: Okay . A: So , uh the shapes of the design depends on the L_C_D_ and But , it has to be small . A: I think . C: Or shall we just put it on the pistol thing ? C: And then just put also on L_C_D_ on it ? A: If you have pistol , it L_C_D_'s not easy . A: Y y Yeah but If you use a phone . C: Just use your thumb . C: If you Yeah . C: I use my thumb . A: k Yeah , but but then you have it . A: Like , th if you have pistol , you have it so . C: Yeah . A: And the screen is Well , then you have to keep it this way to look at the screen . C: If you have a joystick on No , if you have like uh an uh uh a ni a uh Playstation uh game controller . A: Yeah . C: And you move up , f forward , down , left . C: Then you have uh just , yeah , a little bit curved . C: It's not just uh straight . A: No . A: No , no . C: That's how we use it . D: Uh Uh , yeah , but Yeah . C: That's why they make joysticks like that , I think . A: Yeah , but then you look forward . A: And then you can y N well , if you have to look at it . C: Yeah ? D: If you If we have uh then something standing here , with the L_C_D_ . C: 'Kay . C: Here's our designer . C: Yeah . A: Then it goes like this . C: Yeah , why not . A: If th n well Yes , of course . C: It's for the younger people . C: It's something new . B: It's uh Or you can uh turn it inside . A: That's good good . A: But the um , it may not break . C: Now we put uh rubber around it . A: Okay . A: If that's possible . D: Um , Yeah . C: Hard plastic , uh the shape , and around it hard uh around it rubber . C: And the uh the hand shape is also rubber . A: Okay . D: I can't see the . D: But , uh the easy of uh , th the ease of use wasn't uh the most important uh aspect of it . B: But that's No , that's true . C: Huh . D: Uh , for us it's about to sell it . D: Uh One . A: Yeah of course . C: This is something new . A: Okay . A: Then this is the design . A: And the buttons are on the next page . A: So , depends on the cost . A: So , um we have one minute . C: Costs are okay . A: I think . D: No . A: No . D: You have more . A: More . A: Seven . D: You have still ten . A: Next meeting . A: Thirty minutes . A: So hurry up . C: Oh , that's us together . A: You two stay here . A: Paint it . B: Okay . A: Now you have to . A: So I think it's clear . A: Check your mail . A: So It has to be ready in the next meeting . D: Yeah . C: Yes . A: So Next meeting is called the detailed design . D: What ? B: Cookie . D: Okay . A: So Everyth everything has to be ready . D: Okay . A: Thanks for your attention . C: 'Kay . D: See you at the next meeting . C: Bye bye .

The industrial designer gave a presentation on the interface concept, discussing which buttons will be needed and then looking at some examples of existing remote controls. He suggested using a yellow case with rounded edges and the logo at the bottom, and large, clearly marked buttons. The interface expert informed the group that young people like curved shapes, soft materials and primary colours, and suggested making a hand-shaped remote in plastic and rubber. He talked about the possibility of using a scroll button, and the different chips which could be used. The group discussed using an LCD screen, but did not have enough information about costs to make a decision. The marketing expert talked about new trends, including the trends for spongy materials and fruit and vegetable themed products. The group had a discussion and decided to create two designs, one with an LCD screen and one without, and the interface designer drew them on the board. They put off making a final decision about using an LCD screen, scroll buttons and a menu button until they could find out about costs. The interface designer will find out how much an LCD screen will cost. The industrial designer and user interface designer will stay in the room to design the prototypes. The remote will use a normal battery. The case will be made of hard plastic and rubber. Whether to use an LCD screen or not. There was a lack of information about the cost of an LCD screen. If they can use a menu on the TV screen if the remote does not have an LCD. Whether to have a trigger-shaped power button. Whether to use a joystick rather than a scroll button to navigate the menu.

B: . D: . A: Do you need to change anything on it ? D: Um Mm , don't think so . A: Because otherwise I will already open it . A: Okay . D: Unless uh things have suddenly change again . A: Is it much changes ? D: Uh don't know . D: Maybe uh you've got new information , like uh last time . A: Uh I didn't No no . A: I do hot have Only the same information . D: Okay . A: Hello , Sebastian . C: Hello hello Mister P_M_ . A: I believe uh Miss uh Tentel is with us as well , in the control room . C: Well , that's where the thinking goes on . A: Oh , it's that Roo again , always late . A: Bongiorno . B: Bongiorno . C: I think you should punish him . C: You're the P_M_ . A: Hmm . B: Punish . A: I see some interesting okay . C: Possibilities , yeah ? B: You wish . A: People , welcome back . B: Welcome . A: The third meeting . B: Uh Yeah . D: Oop . A: Um I have some points I would like to uh some some issues I would like to point out . A: Um first of all , um if you make minutes yourself as well , uh like Sebastian does , um could you put them on the shared folder ? A: If you do not make minutes , no problem , but it's easy for me to see what you uh wrote down , so I could uh can uh um use that in the in the report . A: Um the second thing , um I was th uh s thinking to myself , I have this little remote control , and I'm talking to it , but I still need to point to the television , because it works with infrared . A: That's quite strange . C: Yes . A: Okay . C: So Not at all . A: We'll come to that later , I g I think . A: Um the agenda for now uh uh are there any pre-discussion questions ? B: No . D: No . A: Okay . A: Um we wi we will have your individual presentations , uh then the decision on the remote control concept , um and uh the closing . A: Forty minutes in total for this . A: So um I think we we can immedis immediately start with the individual presentations , um the progress you've made . C: Okay . A: Um I think it might be smart to look at uh Ruud's um information first , because I understood there are some uh significant changes in the market situation . D: 'Kay . D: Hmm ? B: Alright . D: Oh . C: Just press the okay button , it works . D: Yeah , Okay . A: Um yeah . D: Yeah . D: Yeah . D: My method ? C: How surprising . D: Well , findings . D: Uh Ease of use is important , but uh innovation is more important , and a fancy look and feel is uh even more important . D: And uh some fashion watchers have found out that the young target group likes fruit and vegetables in their uh clothes , shoes and furniture , and that they want spongy material . D: Probably watch too much Sponge Bob . D: Uh the older group uh still prefers dark colours . D: Simple shapes uh m material . D: But we since we are concentrating on uh the younger group 'Kay . A: Uh w wait a sec wait a se uh could you go to the previous slide ? C: Oh wait uh wait up . A: Um because I'm taking minutes and it Um were the important themes enclose . A: Yeah okay . A: The feel of to be spongy Okay , so so , yeah , it might not be t uh it it shouldn't be too hard . C: Uh so do you think um when fruit and vegetables are important for clothing and shoes that they are in remote controls also ? D: Well , uh one example given was this , so um I assume they just want something colourful . D: Not uh specifically uh an apple as a remote control or something . C: Not something dull . C: Okay . B: But they like dark colours , you said in the p Okay . D: No , uh the younger group likes uh more colourful uh objects . B: Well then I suggest that the corporate colours are grey and yellow . D: But Which one ? B: I had Or we could make oh . C: But can you can you go back to that slide ? C: The uh just one slide back , no no no . D: This ? C: Yes . C: Okay , and the feel of the material has to be spongy . D: Yes . C: Has it something to do with that uh natural feeling also , do you think ? D: Uh well , it might . D: But personally I wouldn't like a sponge as a remote control . D: But Maybe soft material or something . D: But not a real sponge . A: It it maybe it rubber or or yeah . D: Yeah , exactly . A: Okay . D: Yeah , and like uh the older group likes familiar materials , but that doesn't mean we should use wood , So Well , this this is an example of what they would like . C: Okay . D: But since we're conten concentrating on uh the younger group , I think we should use soft materials and uh make it colourful or uh like cell phones , exch exchangeable covers . A: Yeah . D: So we could provide both for the young and the old what they like . A: Well , that's interesting . C: It's quite interesting . A: You could make a few v very colourful ones , and uh a very traditional co cover . B: Yeah , o o I'm thinking about uh the Bananarama telephone uh telephone from uh Siemens . C: Yes . B: The yellow uh rubber telephone . A: Yeah , yeah . B: It's the it's the rubber uh cover . A: Yeah , it is , it is i yeah . B: And it's uh colourful . B: It looks likes a banana . A: Yeah . B: We have the fruit , we have the colours . A: Do you know the phone ? B: We have the simple design . C: I don't know the phone , but I can imagine it . A: It's the Siemens uh C_ twenty five , I believe it's it's the one the Post-bank uh gave away , the very You kn you know , Ruud , as well ? B: Um thirty five . C: Oh , that one , yes . B: And the b the light blue and it's also in yellow . C: Now I kn uh oh , I know , I know . C: Yes , I I've seen it . C: I've seen it . A: About th Okay . D: I've seen it , but 'Kay . A: Okay . A: Um uh okay . A: Do you have uh thit that was Okay . D: Uh that's about it . A: Okay , so the the m uh important findings are uh innovation is more important than ease of use for the our target group . D: Yes . A: And um colouring is important and and uh soft materials . D: Uh soft material . A: Okay . C: So So ease of use is important , but technology is twice as important . C: And what was even more important ? D: Uh the fancy look and feel . C: Okay . C: So that's the most important thing for our customers . D: Yes . D: Apparently . A: Okay , Roo , could you do your presentation ? B: Yeah . B: Mm-hmm . B: Well , I don't ha really have much to add , um because most of things we already said in uh the previous uh discussion . B: Um Uh the previous ideas were voice recognition and uh the round button for uh the p channel programming and uh volume . A: Okay , well it's good to to sum up uh the things we already thought about . B: Well , a few interface I uh I found on the internet are are these . B: These are both with uh with voice recognition , but they're very advanced and very high-tech and just um , well , a weird um shape . A: Shape . B: So I suggest I couldn't uh I had a small uh mock-up uh sign on the on paper . B: But it didn't work . B: My pen didn't load um the information . B: So I made a really simple f uh a shape on uh in um PowerPoint . B: But we could make uh a round uh an oval uh um remote control . C: Mm-hmm . C: But it's it's kind of uh it's kind of o organic , so that's very good . B: Uh yellow . A: Yeah . D: Yeah . A: And what I'm thinking about , maybe um we should make very light but um uh a grip um I mean this is how you hold a remote control . C: Yes . A: Um it shouldn't be too uh glatt , too slippery , s because um Yeah . C: Slippery . B: But if you have something like uh the Siemens phone , it's rubber . C: You have to grab it . B: So it's easy in your hand Uh indeed . A: Yeah , exactly . A: Yeah . C: Yes . C: There are there are also remote controls who have uh a little shape underneath where you can put your fingers in , so you can get a really good grip on it . A: Yeah , ex for your fingers , yeah . B: Yeah . C: So you you don't have to um attain much pressure to it . C: It's it's a lot easier . A: Yeah . C: So m Yes . A: It grips automatically . A: Yeah , okay . C: But I'll I'll go into that deeper in my presentation . A: Okay , good . B: Great . B: Oh and um to add on um Ruud's information , in this um interface we can have uh high-tech with the voice recognition and uh , well , the the fancy colours and uh and so on , and still have the ease of use , because we have an easy interface . B: And all the other remote controls are high-tech in buttons and uh and so on . A: Yeah . A: Way too much I think for our goal , yeah . B: Yeah . B: So if you have the voice recognition , you can you can programme like thirty uh um thirty c uh controls on it . A: Okay , b but I think we'll yeah . C: Okay , but I'll I'll go into that , because there are are some possibilities and some impossibilities . C: Um I had a talk with uh our manufacturing uh division , and uh we had a talk about all the different components um who are in this design . C: Uh these are the things we've looked at . C: And of course I used the web to uh find my information . C: About the casing , we have three different casing possibilities . C: We have the uncurved or flat case . C: Uh that's the most common uh remote con control form uh we're used to is just a it ju it's just a box . C: I'm sorry I I don't have any pictures of uh of this thing . C: We have uh a curved one . C: It's uh curved in two dimensions . C: You have to imagine it's a bit like a wave form . C: So it's uh a little more advanced in its in its shape . A: Okay . C: Uh and we have an even more advanced uh shape , which is curved in three dimension . C: I c I think you can compare it a little bit with the uh big grey image uh you had in your presentation . B: Yeah . C: The the big remote control , something like that . B: Right . C: But it's quite uh advanced and it's it's quite daring to to use I think . C: Um for these casings we have uh different types of finishing . C: We can use plastic , which is uh very slippery and maybe not so nice , but you can give it any colour , uh which is the same for rubber , but it's not slippery . C: We can use wood and titanium . C: Well , um we cannot use the titanium on the double curve cases . C: And these latex cases , there's there's just the plastic ones uh won't allow the use of solar cells as an energy source source . C: Which brings me to the different energy sources . C: Um well , we even seem to have uh hand dyn dynamos for uh powering our uh remote controls . C: You really have to imagine like winding up your uh I d It would be very new , but it's a kind of a retro uh style , I think . B: Great . A: Well , it would be very new to the market , but Yeah . C: Uh Well , this is quite interesting . C: Uh there's there's also a kinetic energy supply . C: So um when you're watching T_V_ uh or when you're you you have to um make some kind of energy kinetic energy by shaking the remote or throwing it against the wall , whatever you wish . B: Like the watch . C: It have it it has to move , that's the the sense of it . C: And you can store the energy in the in the thing . A: I think um , if if I can hook on to that , um the kinetic thing is very funny . C: Mm-hmm . C: It's very funny indeed . A: I mean solar is of course it's nice , but it's , well , your uh your calculator has a solar panel . C: Mm-hmm . C: Indeed . A: Um hand dynamo Well , maybe m Yeah , I know . B: But if you're watching a movie , how many times uh you take the the remote control and and if uh if you have a watch , you have the kinetic uh idea in a watch also . C: Mm-hmm . B: You you walk and uh but uh you you're sitting on a couch . C: Yes . A: Yeah . C: But you know you know from your own watch your watch uses uh a minimal con it consumes a minimal amount of energy . C: the the shaking of your body , which is almost uh every activity makes your uh body shake , uh it charges it . C: But uh the problem here is that it it supplies a a very little amount of kinetic energy . C: So I think uh you have a problem when you're watching a movie and uh you haven't moved the remote uh i remote control in a in an amount of time , and you want t to switch uh the channel or something , well , m it might not work . A: Yeah . A: And wha Okay . C: So that's something you have to keep in mind . C: So , but maybe maybe there's a possibility com to combine it with m uh traditional batteries , so we can save on the batteries and um when there's enough kinet kinetic energy , use the kinetic energy , and otherwise use the batteries . A: Yeah . A: Okay , because I guess the voice recognition feature u consumes quite a f uh a lot of power . C: Uh yes , it does . A: Yeah . C: I'll come to that later . A: Okay . C: And we of course have the traditional uh solar power , which is just uh uh uh uh uh a piece of material on the remote control which transfers light energy into electricity . C: The user interface controls , um of course we have the push-buttons and uh we also have scroll-wheels . C: And these scroll-wheels can also be integrated with buttons . C: So it's just like a mouse . C: You can scroll 'em , you can also push it . C: Um uh in the indicators we have the L_C_D_ displays , which means uh you can watch uh in a display w which channel you have chosen or something like that of the li amount of volume which is uh currently uh and we also have double scroll-buttons , which are just two of these things . B: Mm-hmm . C: So we don't really have the the kind of button we had in mind in our uh uh in our last meeting , the the thing with the the round with the four Yes . B: Mm-hmm . B: Oh , we can just make four push-buttons in a form of a round . C: That is possible too . C: Yes . B: But I th I don't think uh the scroll-wheels I had some I had some information about it too . C: Mm-hmm . B: I don't think there's any possibility for us to use scroll-wheels . A: Well This will be the remote , right ? B: I d I can't see uh any uh scenario where you would use a scroll-wheel with a button on it . C: Well , mayb uh well , m me neither . C: Maybe when you integrate some functions . B: Yeah . A: Um with uh maybe a channel selector . A: What about integrating a scroll-bar on this side ? B: Yeah , uh that's a possibility , but But Flores , think about a scenario where y where you would use the scroll-button for A volume , okay . C: Uh it's do it's done before . A: Because this is how you keep it Volume ? C: Yes . C: It's quite quite good , yes . C: Well , it's it well , i what he means is there's an button integrated in the scroll-wheel . C: There's no scenario where you use uh the button in the scroll-wheel . C: You just use the wheel . A: Well , what about mute ? C: About mute . C: Well , yes . A: Thi i i m I guess uh th this is my volume button . C: Okay . C: Yes . A: And I can either on this side or this side um And click it to muten the device . C: Well , okay . C: Well , that that that's one possibility , okay . C: Well , okay . A: And and it makes it different from the traditional uh devices on this market . C: It's quite goods . A: So I'm looking for a way to uh make it a little different than the traditional ones . C: Mm-hmm . C: Yes . A: So maybe um I guess that that's something you two uh need to think about . B: Yeah . A: Uh Ruud , wha what do you thing about uh a scroll-bar ? D: Um Uh well , it's obvious obviously new . A: Uh scroll-wheel . B: Wheel . D: So it might attract uh the young customers . C: Hmm . A: Okay . C: But it's done before , uh there are many other devices um like uh telephones and our uh radio , pocket radios . C: We use this . A: Yeah . C: And Well , it's it's been done years ago and I don't see it anywhere now . C: So maybe it's not no . A: Well , all the Sony telephones use it , for example , for volume . A: Nokia has a well , okay , it's not really a scroll-wheel , but on their side th the the volume button is on the side , because you gri grab it like this . C: Hmm . C: Yes , but it uses two separate buttons . A: Yeah . A: I know , it's not really a scroll-wheel . C: It doesn't use a . A: No . A: Yeah . C: Well . C: Uh something for uh Roo here . A: For you too , yeah . B: Yeah , I believe uh if you have uh what we've earlier said , um the grip uh places in in the remote control . B: You have your hand on one place on the remote control , so you have to place all the buttons in a range of your thumb . C: Wi within reach . C: Yes , you have to . B: So in that case uh the volume button on the side uh of the remote control would be perfect . C: Yes . C: yes . C: Yeah , yeah . A: Okay . C: Okay . A: Sebastian . A: Um Yeah . C: Okay , um we have to know , if you want to use uh these rubber double-curved c uh case , um you must use these push uh push-buttons . C: There's no way you can integrate L_C_D_ displays . C: There's no way you can integrate scroll-wheels , because it's all curved . C: There's there are no uh flat areas where you can incorporate these things . C: So that's a limitation . C: About um the components , uh just the hardware . C: We basically have uh three types of chips we can use and uh these chips incorporate all the Logica and um um uh hardware that is needed to send uh to send a signal . C: Uh we have a simple , regular and advanced chip . C: And there is something like a sample sensor and sample speaker , which is a little cryptic uh to me . C: But I think that's the the voice recognition thing that we are uh thinking about . B: Yeah yeah , you can um I have some information about it . B: Uh in the voice recognition you say a word you can programme words like uh v uh volume up . C: Mm-hmm . C: Okay . C: Okay . C: So so okay . B: Of mute , let's say mute . B: Um you programme it , you m mute and you g you give um an uh an action to it that that's really the mute function and uh when you speak in the the remote control , it repeats uh your saying . C: Mm-hmm . C: Yeah . B: So that's the sample sensor . C: Okay . B: So if you say mute , it says mute again , and then it's um well , I believe it's uh Yeah , and then uh he he repeats its action what which he believes it is . C: Mm-hmm . A: It performs the action . A: Yeah . C: Okay . B: So you say mute , he repeats mute and you makes a computer sound mute , and then goes to the mute function . A: Yeah . C: Okay . C: Okay , so that's basically the the voice recognition item we were searching for . C: Okay . C: This sample sensor uh requires an regular chip , I thought . C: Um no op I'm not very sure . C: No , it's not in here . C: If we want to use the L_C_D_ display , we really need the advanced version , which is a bit l little bit more costly . C: If we want to use the scroll-wheels we need the regular version . C: And if we don't want to use uh any of these uh more advanced functions we can keep with the simple uh chip , which is a bit cheaper . A: Okay . A: Uh well uh d did we already decide on the display ? C: Okay . A: To No . C: Um no , but I think that's something for uh Roo here to think about . B: Yeah . B: Well , I don't have um I haven't looked for uh for information about it , but I don't think information uh y I don't think you need it on a display . B: Especially when when we have to look at a cost , I don't think uh 'cause uh uh all any T_V_ can uh can uh view a digit on uh on screen , yeah . C: I I don't think either . C: No . C: I don't think you need it . A: On screen display . A: Yeah . C: Okay . A: Okay th Okay . C: Okay , well my conclusion , um unfortunately the market has decided the a little uh other than I thought . C: I thought um the market would like uh a sort m sort of titanium casing , but they seem to like natural uh stuff . C: So maybe we should think about uh wood finish . C: Um I've chosen the more battery with solar cell uh solution for the energy . C: It's more reliable , it's cheaper . C: So I don't think we should use the dynamo thing . A: Good . A: Kineti okay . C: The kinetic thing it it's it's a possibility . D: Hmm . C: It's it's more advanced , but I'm I think you should combine it with batteries . A: Okay , it's maybe a bit too too flashy , too yeah . C: Otherwise it will not too advanced , uh well . C: It's in in in some way it can give us an advance , because you will save on your batteries . C: But Yes . A: Yeah , but that that's the same with the solar cell . A: That's no different . C: And I think it's more robust . C: It's more uh Uh it's more functional . A: Yeah . A: Okay . B: But what about um the markets uh wants colourfuls uh designs ? B: So if you use titanium Okay . A: No no , but the uh um that's what Sebastian said . C: The titanium thing uh we have to skip it . A: He said uh this is what uh this is my personal preference . A: But but yet , I understood that the market is different . B: Oh , sorry . B: Yeah . A: So um No , r rubber with colours . C: So I think we should skip the titanium uh stuff , and we should uh use wood or something like that . B: Yeah . D: And yeah , the yeah , the older people liked wood . B: And I would think And they can be implemented with a regular chip ? C: Oh okay , sorry . C: So it it needs to be rubber . D: No the Yeah , the younger people liked soft material . A: Colourful and Yeah . C: Okay . C: Okay , spongy materials . D: Yeah . C: Okay , um well um these scroll-wheels , I think uh they they can be they can be handy . C: So Yes , they can . C: But they really need the regular chip , you cannot use the sa simple Well , I'm not very sure . B: Okay , but we also uh we already need the regular chip for the sample uh sensor speaker oh , evalu But most infrared uh remote controls don't have to be pointed at all . C: Maybe that's an uh a different I think so , if you if you stick with the the simple uh straight-forward uh not curve design , i uh it's too dull . A: But but do we want the curved uh uh design , or I it's too dull . D: Yeah . A: Yeah . C: I don't think c our customers will like it . C: And um if you uh take the double-curved , uh then you cannot um you can only use the rubber buttons and you cannot use the scroll-wheels . A: Yeah . C: So I think this is the best of two worlds . A: Okay . A: Okay . A: Okay , what about um the issue I um addressed at the beginning of the meeting ? A: Um the voice function w with the infrared uh issue . C: Yes . A: Because it it's of cour Yeah . C: It's it's uh I uh I can imagine it's very dull to talk to a device w if you have to point to another device . C: It's very unlogical . C: Well the there has to be some pointing at . A: Well It depends also on your on your Well , it depends on your walls actually . C: But All lights get absorbed , yeah . B: Well , if you if you take your hand before it , okay , it won't work , but you can point it just to the other wall . A: If you have uh have um smooth walls , it it it probably you're probably right . B: Yeah . A: But if you have carpets on the wall , which our natural loving friends probably do have , then um yeah , th th it might be a bit more of a issue . C: Yes , because the walls they they reflect the infrared light . A: So Yeah . C: So it has an it's easier . C: Um I suggest we use the the sensor sample . C: Uh the sample sensor and sample speaker . C: Um with a with a regular chip . B: And the regular chip . C: I think uh it gives us the advantage of Yes , yes . B: And and the scroll uh scroll-wheels . B: Yeah . A: I like the scroll wheels uh idea . C: And uh skip and skip the L_C_D_ part . A: Yeah . C: I don't think it it's any uh value added thing . B: No . C: So Okay . B: Think so too . A: Well , it looks uh yeah , well um according to Ruud , the the the market likes um new flashy technology , and I mean L_C_D_ is well , ok I know , but it's m it's less um s standard than than Well , we are not very w we do not know uh much about the the f the financial part . C: Technology . C: Yes . C: It's not very flashy and new . D: Standard ? A: That's the problem . C: Mm-hmm . A: Because if we do have enough um space in in our finance , I would say do integrate it , because it it adds a little ext extra high-tech feeling to it . C: Mm-hmm . C: Yes . B: But we already have the scroll-wheels , the sp uh the speaker uh the speak recognition , the rubber , the fancy colours . A: Mm yeah . C: Uh I think our customers will go insane . A: Okay , okay . C: It's it's too much . A: Yeah . A: Okay , I I agree . A: I think i Ruud , do you have any um anything you would like to um add or or maybe thoughts or No ? D: Nah , um n no , I don't think so . D: M Hmm . A: Sebast uh nee , Roo ? A: Roo , do you have any other Nothing more . B: Um no . B: Nothing more . A: Um Sebas Well , we we need to describe uh decisions now . C: Okay . C: Uh the n the next phase will be um the um not the what is the next phase f Flores ? C: Okay . A: So um on the energy , well , we decided . C: So i Okay . A: Chip . C: Okay . A: The case uh rubber with uh c one one uh one curve . C: Okay , okay . A: User interface um Um then the corporate identity should be uh in the product . B: Uh but uh can't scroll-wheels uh work with one uh one-curved case ? C: Yes , they can work . B: Yeah , okay . B: Sorry , yeah . C: They cannot work with double-curved . B: Oh , sorry . C: That's that's problem . B: Yeah . C: I'll check it for you . A: I guess that is something for Roo and Sebastian . A: Uh you talked about it before , the colours , grey and yellow . B: Yeah . A: Keep it in mind . A: And um the buttons , well we talked about it now . A: The next phase , um Sebastian , um is um the design of the look and feel . C: Yes . C: Mm-hmm . A: The user interface design . A: And for you , the product evaluation . A: Um I'm sure your personal coach will give you more information on that . A: Um and uh the I_D_ and the U_I_D_ need to work together on the prototype drawing on the SMARTboard . C: Okay . A: And I'm going uh to plan my holidays . C: Okay . C: So you will be on the Bahamas . B: The project drawing is for the next Yeah , right . C: Uh Okay . A: Yeah , it's it's uh when we come back in thirty minutes , uh you will have a uh prototype ready . C: So can you uh give us a summary of all uh decisions we've made ? A: Yeah ? A: I can . A: Um maybe one of you could write it down . C: I'll do . A: Great . A: Um Uh you you need to help me . A: Um The casing is curved , single-curved . C: Okay . C: W start with the casing . B: Single-curved . C: Okay , single-curved case . C: Okay . C: What about the energy source ? A: Traditional batteries uh and solar . B: But can there be uh wor can they work together ? B: Or do we have to choose between them ? B: 'Cause if we have to choose yeah ? A: No , they can be complementary . C: I I think they can . A: Uh al al I uh Every device Yeah . C: Yes . B: Okay . C: Well , uh It it should be . B: What if not ? C: There should be really no problem . C: They can be supplementary . B: Okay . C: That's no problem . C: So So uh uh just uh the energy source is um the batteries and the solar . A: Okay , um th Battery and solar , yeah . C: Okay . C: What about uh the finishing of the case ? C: We have decided we wanted to use the rubber ? A: Yeah , with colourful rubber . B: Yeah . A: Uh if it's possible with uh different um covers , but I'm not sure if our suppliers can uh can help us with uh with such uh uh a wish . C: Okay , and I think we should use the company colours . C: Something like black and red . C: uh black and yellow . A: Uh grey and yellow or black and yellow . B: Grey and yellow . C: Grey yellow , okay . A: Yeah . B: Yellow case and grey buttons , I think . A: Yeah , although I don't think that's very colourful . A: Except for the yellow of course , but um I could think of a more uh attractive uh c uh set of colours . C: Oh , I think it's uh it's not very dull . C: It's quite modern actually . C: Don't you think ? A: Well , I was more thinking about the fruit colours that the Ruud showed us before . B: I believe the But you have already um you must have a red uh on and off button . B: And um Well well Well , there is . A: Well , it it doesn't have to be red . A: Uh I mean th uh I think these colours are really what our young people are looking for . A: Um so maybe it shouldn't even be two colours , it should be a full colour cover with such an image or or I mean thinking in two colours is is too black and white for our m uh c uh market group , I guess . C: Hmm . C: Okay . D: Or black and yellow . A: Black and yellow , yeah . C: Okay , but uh I'm afraid it's not possible to print a picture on uh the device . C: Because uh I agree it would be nice to have have something like that on the device itself . C: But Oh , I've read . B: Just a week ago , a keyboard manufacturer would print , with and uh No . D: Yeah . C: Yes . C: Yes , but our manufacturing department is not so advanced in its uh techniques . C: They're actually very slow in its techniques . A: Okay , so we have to deal with wh what's possible here . C: So So I'm afraid it's not possible . A: Yeah . A: Okay . A: Um more f more more decisions we made . A: Um Um The scroll-heel . B: A scroll-wheel . A: Yes , the voice recognition we already decided . B: Voice recognition , of course . C: Okay , so scroll-wheel . C: But there will be some additional buttons , I guess . A: Yeah . C: And th the they should be spongy also , because they're they're rubber too . A: Uh I'm going to leave that up to you two . B: What what did you say ? C: Well uh you can use well , when you use the buttons , they'll they'll be made of rubber too . C: So it has th the spongy uh feel also . B: Yeah . A: Yeah . C: So I I think that's okay . B: Yeah , or you could use plastic buttons . B: In the rubber . A: I think rubber is nice . A: Because it uh i I mean what do you touch the button , and what do they want spongy uh uh devices , or or i . B: Yeah , b But then you just have the the fact that um the drawings on the buttons will disappear eventually . B: What I said in the in the first uh discussion , uh the digit six on the button , it will disappear when it's from rubber . A: Uh is that uh does our our supplier say so ? B: It is not uh something uh it's no information I read about it or so , but it's just from No , but but uh it Yeah , b yeah . D: Uh didn't did we inc uh include the digi digits or uh leave them to the speech recognition ? D: 'Cause things like uh volume could be uh placed next to the button . A: Yeah . A: You could place a um uh this this would be the button . D: There the icons . A: The scroll-wheel , I mean . A: And you could place the indica th th the signals the No no , there's no painting , only uh yellow or But it's into the rubber . C: Yes . D: So you don't touch the icons that much . C: That's okay . B: Yeah , that's possible , but then you have still the images on the rubber of the case . B: So still then , if you feel uh li uh if you feel your remote control , you just rub on the cover , so you rub on the painting . B: Yeah . B: Yeah , but but the the plus or the minus . C: Yes , the signs . B: You have to draw the Yeah , it's on the cover . A: Yeah , but this is on the pla yeah , I know . A: Um I think uh I know which you understand af uh I know what you mean . B: So if you uh You just move the problem . A: What about um making this rubber and making this plastic ? C: Uh I see what you mean . C: Well , maybe that's possible , because um uh our manufacturing division also offers plastic finishing . C: So maybe they can combine these two . A: Yeah . A: Well actually , we should have it the other way around , I guess . A: A plastic cover with rubber finishing . A: I mean , this is this is the finishing . A: This is um what's on the edge . A: What you feel . C: Yeah . A: But the front , on which the the buttons are doesn't have to be rubber . C: Mm-hmm . A: I mean I know , but do you touch this or do you touch this ? C: Well , I'm I'm not so sure , I think it c should be Well , I'm not sure , I have to ask with manufacturing , but I'm I'm not sure that's what you want , because our customers specifically ask for the spongy feel , and that's what you get with rubber . B: Y uh can you separate these uh these I do . C: So if you want the spongy feel , you need uh to make these buttons all all of rubber . A: I mean , I I never touch between the buttons . C: I think both . C: I do . B: Or the s uh the sideways . C: I think Okay . B: Or the the back . A: Yeah , the side , exactly , the sideways . B: Or the back . A: The side , but do you touch between the the these buttons ? B: I think Yes , especially when there are l a few buttons on it , you have uh a lot of space to touch . B: So you just have it in your hand completely or or i you play with it . A: Okay . A: Well , we do not have very much time uh left . A: Um I guess you two have to figure that out . B: Yeah . A: I'm going to leave the decision to you , um because you have to make its prototype , and um yeah y you have the most knowledge about the suppliers , the possibilities and uh so I'm going to leave it the decision with you . B: Yeah . A: Um Sebastian , did you write enough decisions down ? C: Um not quite . C: Um what about uh the chips ? C: We use the regular chip ? B: Regular . C: Okay . A: Yeah . C: And Well no , I think that's about it . B: Use with . C: Yes . A: Okay . A: With those regular chips we can still uh control advanced functions . A: The chip is is not really Okay , well . C: The only difference between the advanced and the regular version is that the advanced uh version of the chip supports L_C_D_ . C: That's all . C: And we've decided not to use L_C_D_ . A: Yeah . C: So Okay . A: Okay . A: Um okay , then I think we are uh quite finished . A: Um I'll see you guys in thirty minutes and um Yeah ? B: For the finishing touch . A: Yeah , um if you write wrote anything down , uh could you put it on the shared folder ? C: Okay . B: Uh yeah . A: Yeah . B: But um Sebastian has everything . A: I know , but well Great . C: I'll put it online . A: Right .

For the conceptual design, the marketing expert talked about the public's preference for looks over technological innovation; however, they both seem to be more important than ease of use. The current fashion among younger people favours bright colours and fruit and vegetable themes and spongy materials: pertinent exchangeable fronts can express such trends on the remote, and could also provide themes for other target groups. They could also add some rubber to provide easy grip of the device. Cases can be flat, single- or double-curved. They can be made of plastic, rubber, wood or titanium. Hand or kinetic dynamos, batteries, and solar cells can be used as energy sources. Possible interfaces are push buttons, scroll wheels, and LCDs. A way to make this device different would be to use a scroll-wheel on the side with integrated button for volume control and mute. Speech recognition can be implemented by adding a sample sensor and speaker on the remote. The final decisions also included combined battery with solar cells. The team will design a single-curved device with a scroll wheel and speech recognition, in black and yellow, the company colours. The industrial designer and the user interface designer will work on a drawing of a prototype. They will think about ways to make their product different from the others in the market. They will also try to find a way to promote the corporate identity in the design of the look and feel and interface. The ID and UI will also have to figure out whether to use rubber just for the buttons and side finish, or for the whole front of the remote. The marketing expert will carry out a product evaluation. Changeable covers for the remote control can link the product to current fashion trends, but also trends followed by other age groups. A scroll wheel will be included in the design. A regular chip will be needed for this. A single-curved rubber casing can also be used. LCD is not going to be implemented. The preferred energy source was a combination of batteries and solar cells. It is not clear whether a kinetic dynamo can be used, because it is unlikely that a user shakes the remote enough, as one would do with similarly powered watches. The use of a scroll wheel with integrated button was debated, as not everyone was convinced of its use for this project. Using the speech recognition on the device may not be convenient, since the remote will have to pointing towards the TV at the same time for the infrared to work. LCD screens may add an extra hi-tech touch, but given all the other features, it might be too much. The company colours (grey and yellow and black) did not seem sufficiently bright and trendy to everyone. Printing an image on the remote to make it more colourful is doable, but cannot be done by the manufacturing department. The front could have a rubber finish, or the buttons will be made of rubber. It was debated that customers may prefer a total spongy texture, not just in the buttons and the sides of the remote.

A: Good morning . A: Sorry ? A: Yeah , busy job . A: Good morning . A: So Oh , good morning everyone . C: Good morning . B: Good morning . A: I'd uh like to welcome you to our first meeting . A: I've prepared a little presentation . A: My name is and uh I hope you will introduce yourself uh in a few minutes , as will I . A: Um I'm the Project Manager of this project , and uh , well I will tell you on what actually is the project . A: This is uh the agenda for our first meeting . A: Um this is the opening , then we will get I will hope we will get acquainted to each other . A: We'll do a little tool training with these two things . A: We'll take a look at the project plan . A: Uh there will be time for discussion . A: Actually we have to discuss because we have to create a product . A: And then we will close this session . A: Um but first of all we I'd like to uh introduce you to this room . A: Um as you probably have noticed there are little black uh fields on the table . A: Um you have to put your laptop exactly in that field so the little cameras can see your face . A: Um there are cameras everywhere around the room especially here for your face , of course , and this isn't a pie , it's a a set of microphones and there are microphones here also . A: But please uh don't be afraid of them . A: They won't hurt you . B: Well Well uh I'm uh and my uh function is User Interface Design , I think . A: Um well uh I said I'm the Project Manager and uh I'm hoping uh for a good project and uh I'd like to hear uh who you are and what your functions are uh on this project . A: Let's start with the ladies . B: So uh that's me . C: Okay , uh I'm uh I'm the Industrial Designer and I uh hope to uh look forward to uh a very uh pleasing uh end of this uh project . A: Okay , so I . B: Me too . D: My name's . D: I'm uh Marketing Expert . D: My job is in the company to promote company or promote products to the customers . D: So I also h hope we have a pleasant uh working with uh with each other . A: Okay , well we have some expertise from uh different pieces of the of the company . A: That's good . A: Um well I said uh we're working on a project and the aim for the project is to to create a to design a new remote control which uh has to be original , trendy and of course , user friendly . A: And uh I hope we have the expertise to create such a project such a product . A: Um the way we hope to achieve that is uh the following methods . A: It consists of three phases , namely the functional design , conceptual design and detailed design . A: As you can see , all of these phases consists of two parts , namely individual work part and a meeting where we will discuss uh our work so far . A: Okay . A: But first I will uh tell you something about the tools we have here . A: I already talked about the cameras and microphones , but they are not of uh much use to us . A: Uh we will have to take advantage of these two things . A: They are smart boards . A: As you can see , you can give a presentation on them . A: And uh this one here is a white board . A: I will uh instruct you about that soon . A: Um as you also noticed uh this presentation document is in our uh project folder and every document you put in this folder uh is uh it is possible to show that here in our meeting room . A: Um and yeah there are available on both smart boards but I think we will uh mainly use this one for the documents in the shared folder . A: As you can see , this is the same tool bar uh as is located here . A: Um the most functions uh we will use will be to to add a new page , um uh to go back and forward between pages , and of course uh to save it every now and then . A: Um and this is the pen with which you can draw on the board , for instance like this if everything's okay , but I first have to put it on the pen , you see I'm new to it too . A: Um and then you can write things like test or whatever you want . B: Oh . A: As you can see you have to move it a little bit slow , it's not such a fast board , it's a smart board but also a slow board . A: Uh but you can write things and of course you can also , when you click here , uh erase things , so we have uh est left . A: And um you can also delete an entire page , but we ask you not to do that . A: Just simply create a new one and uh start all over because we want to save all the results . A: Um does everyone understand this nice application ? B: So we can't erase anything . D: Mm-hmm . C: Yeah . A: Well you can erase it with the eraser , but uh you shouldn't delete an entire page , but just create a new blank one . B: Right . D: S Good . A: I will delete this one now because we don't use it yet . B: Alright . A: But you can of course erase when you make a mistake , but don't uh delete entire pages . A: And you can also um let's see I think it's here uh change the uh colour of your pen , for instance take a blue one and uh change the line width like to five . A: Um that's what you will need for our first exercise , because I'm uh going to ask you to draw your favourite animal . A: It's also to gets to know each other because um I'm asking three things , uh for that uh drawing , to do it on a blank sheet , with different colours and I just showed you how to pick a colour , and also with different pen widths which I also showed you . C: Okay . A: Um and a favourite characteristic can be just uh one word . A: Well I'm not very good at drawing , but I will uh go first and um try to draw Or maybe you should guess what I'm drawing , eh . C: Hmm . D: No . B: It's a sheep . D: Dinos Dinosaur . C: Seal , a seal . D: Beaver . C: A be Mm . B: A beaver . A: Well it uh could be everything . B: It's weird . C: With a tail and a mouth . A: Maybe when I put on this thing it could be a turtle , or a snail , and But a turtle has . B: It has wings ? D: Turtle . C: Snail . B: Well the snail doesn't have legs . C: Okay . A: And those are slow . A: And I hope our project group will not be slow , but we will uh work to a good result and do it uh as fast as we can . A: Okay , time for another animal . A: Would you like to go next ? C: Sure . D: No problem . D: No problem . B: Oh right . D: Mm . D: It was four months ? D: Nice , okay . B: Well . C: The hell . D: To make it a little bit easier . B: It's a giraffe . C: Make that cute . B: Or a dinosaur . D: No , it's a giraffe . D: 'Kay . D: I think it's easy to r uh to recognise as a giraffe . B: Yes . A: Mm-hmm . B: Giraffe . D: Yeah , the favourite charis characteristic is that the long neck , it can reach everything . D: And I hope I can also reach a lot with this project . D: So that's my favourite animal . A: Okay . D: Anything else you need to know ? A: Could you write the words , uh underneath it ? D: Oh , uh Tall . A: Or more words . C: Tall . D: So , 'kay . B: Should I uh Alright . B: So I can draw , but uh Uh . B: Well . B: Oh . C: B Bunny rabbit . D: It's a mouse . D: A bunny rabbit . B: Oh wrong one . B: Uh . B: Well uh you can guess what it is , I hope . D: Uh-huh . D: No problem . B: It's a rabbit . A: Little rabbits . B: And uh well uh it's uh quick , I guess . B: That's uh my uh favourite animal . A: Okay , thank you . C: Okay . A: And our final drawing . D: Bob Ross . D: Dolphin . B: A dolphin . C: Okay , um . C: Uh I uh draw I I've drawn a dolphin because of its intelligence . C: One of the most intelligent uh animals in our world . B: Right . A: Mm-hmm . B: Well . C: Yeah intelligent . B: With an E_ . C: I've I've uh Eraser . B: You can try out the eraser now . C: Pen . C: Well not perfect , but okay . A: Okay , well thank you very much . A: I can see we have some uh drawing talent uh in this group , huh ? B: Not really . A: Well , nice animals , nice words . A: Sounds good . A: Um back to business , back to the money part . A: Um from the finance department I have learned that we are aiming for a selling price of twenty five Euros . A: And we're hoping for a aim of fifty million Euros and uh we are hoping to achieve that uh by aiming for an international market . A: And the production cost will be twelve Euro fifty max . A: Okay , well it's time uh for some discussion . A: I've wrote down some examples here of what we can can speak about . A: Uh what's your experience with remote controls , um what kind of ideas do you have to design a new remote control , maybe for which market segments should we aim , or should we aim for all segments . A: Uh well actually I'd like to hand the word uh back to you . A: What's your experience with remote control ? C: A lot of buttons . B: I always lose them . D: Yeah . C: And you always lose them . B: Yes . C: A lot of buttons which you don't use or who you don't use Complex . B: Yeah . A: Mm-hmm . D: Complex . B: Yeah . C: Not user friendly . D: No . B: search for the buttons , which one is which and uh Well . D: No . D: Boring . A: Boring , it's not fun to use a remote . D: No . C: Mm . D: Black , all black . A: Mm-hmm . D: So , yeah . C: Black colours . A: Well maybe we should try to make it fun . D: Mm-hmm . C: They use batteries and batteries uh and poor signal . A: Mm-hmm . D: Yeah . C: Uh . D: The the angle you have to use . B: Perhaps that you have a lot of road remotes r road con remote controls . D: You had different remote controls for different devices . C: Yeah , different remote controls , yeah . B: Yes , perhaps you can integrate them or something . D: Yes . C: Uh for the use of different uh devices . B: Yes . D: Yeah . B: Your stereo and your T_V_ and uh . A: Mm-hmm . B: Perhaps that's an idea . D: Yeah but then again you you still have a lot of buttons , so Flap yeah . B: Yeah , that's right . C: Yeah but you could uh I thin uh there's a possibility to g uh to uh to put those buttons uh behind some uh kind of uh protection so that if y y you only get to see them when you need 'em . B: And which you don't use . B: Right . D: Yeah , okay , that's possible , but it'll get very big the the remote control . C: That's possible , so that you only get the No n n no , just Uh for example you got th uh the same size uh remote control you use everyday , but um the usual buttons such as uh um zapping uh as you call it in Dutch . B: Yeah . B: You should just give it to . D: Mm-hmm . C: Uh and the volume control uh are only the only possible buttons uh to use directly . B: Changing channel . A: Mm-hmm . D: Mm-hmm . C: Or uh the numbers , of course . D: numbers . C: But uh not uh the buttons used to search on the the channels on your television . D: On and off . C: You only use those uh the first time , or . D: Yeah , play , pause , stop . C: So . C: Uh . A: Mm-hmm . A: So maybe a a minimalist design , the least uh possible amount uh of buttons . C: Yeah , I think so , yeah . B: Yes . B: But you should make sure that you have every button they need on it . D: Mm-hmm , of course . B: Because uh things for uh teletext , I dunno uh , w what's the name ? C: Yeah , uh teletext . A: Mm-hmm . C: think so . C: Okay . A: So you don't want to bother people with uh loads of buttons , but on the other hand they need many buttons so they don't have to get out of their seat . D: No . B: Yeah . D: Yeah . B: But But if if it's if it's international you should uh look in think in Britain they have uh different things they can do with the T_V_ , or so uh that you can choose what you want to see . C: Right . D: Because I think a market will be all kind of people . D: Elderly p el elderly , young people , so . B: I dunno if you should uh take that in consideration , or that you just should aim for the normal T_V_s that uh And the B_B_C_ . C: Uh . D: Yeah I think that's the better one , because I think if you you're going to target a lot of people and the whole world and only Britain then I think the cost will uh rise higher than the twelve fifty , I think . C: Yeah I I understand . B: Yes . C: No . B: Yeah , I don't know if the they have that anywhere else , though . D: I think the aim is better to use uh the whole world and Britain , yeah . C: Yeah . B: Yeah , we can leave that . C: When I think of it uh I think the main idea uh of this remote remote control is uh to make it user friendly . D: Not that much . C: So uh I think uh when p uh when uh the customers will buy this remote control , they already have uh the remote control which uh companies uh uh with uh the the standards uh remote control with which comes uh with the television . D: Mm . B: Yeah . D: Standard deliver . A: Mm-hmm . D: Mm . C: So uh it only has to have uh the most used buttons . C: You don't have to integrate the buttons to search the channels on your television . C: In those in that Yeah but I but it is impossible to uh to accommodate uh accommodate uh all the buttons on the s on the difference different televisions sets on one remote control . D: No but Yeah . B: Well but but then you have to to find your other remote control if you want to search . D: Yeah , th it it's I think that's not Yeah , okay . B: That's not Yeah , that's right . C: It's impossible . C: Because uh for example Sony television uh has the opportunity to s to make uh uh to make it possible for to see on one side of the screen uh teletext , and on the other side uh just n uh regular television . D: No . B: Yeah that's uh . C: Uh Yeah , but uh they don't use the same signal , uh on remote control . D: I think n m n most televisions nowadays do this . B: Well not everywhere . D: So I think numerals . C: Because you can't use a Panasonic uh remote control on a on a Philips television . D: Yeah , but then you have to choose the this always with r universal remotes you have to choose the code . B: Yeah , you can choose the code . D: You can use which which type of television you have . C: Okay . C: Okay . D: That's no problem . C: Okay . D: But I think like the two pages on the same screen , like teletext and normal television , that's that's nowadays standard , I think . C: Okay , but uh I think that most people uh th uh will buy the remote control because because uh the first they lost the one they lost first one or the first one is broken , so uh uh perhaps they have a got a an older television , so that option is not uh optional for those uh people . D: Simplicity . D: Yeah . D: Yeah , yeah . D: Mm-hmm . B: Yeah . D: Yeah g available . B: But the people have a new television , and c if you look into the future , then they want will want the button , if their thing is broke . D: True . C: Yeah , yeah . D: Yeah . C: So we should take that in consideration . B: Yeah . D: Mm-hmm . A: Mm-hmm . D: Mm-hmm . A: Okay , well any more ideas ? C: Oh mm , no . D: Of course . A: No ? B: Guess not . C: Things'll come up . D: Yeah . A: Okay , yeah well we have some time . A: Let's see what more I have to tell you . A: I don't think there is much left . A: Nope . A: We're starting to close . A: Um our next meeting uh will start well we're a little bit early , but our next meeting will start in in thirty minutes . A: In the meantime uh there's time for some uh individual actions . A: Um , as you can see , the different roles have uh different tasks . A: And there's a ping . A: Is it my laptop ? D: Yeah . A: Yep . C: Stop the meeting now . A: Ah well that's good , five minutes and uh the meeting's over , uh right on schedule . B: Yeah meeting will close in five minutes . C: Okay . A: Um the Marketing Expert will uh will take a look at the user requirement specification . A: The User Interface Designer will work out the technical functions design . A: And this was the Interface Designer ? A: Or the Interaction Designer . B: Hmm hmm . C: Mm . A: Or what was it , I_D_ ? B: No interface . C: No ? D: Interface . A: Interface Designer , okay , first guess was right . A: Uh will take a look at the the working design . C: No , the Industrial Designer will take a look at the working design , and the in uh usability interaction Yeah , okay . B: No the Yeah . A: Industrial Designer , okay , sorry . C: Okay . A: Let's just use the acronyms . B: So So I should look at uh what you should be able to do with the remote , or uh , or how I don't really Right . A: Um and of course specific instructions uh will be sent to you uh through your personal coach . A: Uh well those instructions will be uh in the email you will receive uh shortly , I hope . B: Alright . B: Me too . A: And of course you have your own uh expertise . A: Well uh that was what I had to say . D: Uh-huh . A: Uh are there any more questions ? C: Okay . D: No . C: No . A: No ? A: Okay well I think then we have to head uh back to our offices and uh start working . D: I have one question . C: Okay . A: Okay , one question ? C: Oh . D: Where does it says we have to make a remote , because I presumed She didn't know who . D: Okay , no , no problem . A: Okay we're still going . C: No problem . D: No problem . A: Okay , well I expect everything will be much clearer with the instructions we will receive uh shortly . C: Okay . D: Yeah . D: Mm-hmm . B: Alright . A: Okay well uh see you all in about thirty minutes , then . C: Alrighty . B: Yeah . C: Okay . A: Thank you very much . B: Yeah . B: Okay .

The project manager acquainted the team with the tools and equipment around them and then had the team members introduce themselves by name and what role they had in the project. The project manager then introduced the upcoming project along with more tools and equipment to the team members. The team members then participated in an exercise in which they drew their favorite animals. After the drawing exercise, the project manager talked about the project finances and production costs. The team then discussed their experiences with remotes and various features to consider when producing a remote. The marketing expert will look at user requirement specifications. The industrial designer will look at the working design. The user interface designer will look at the technical functions design The production cost will be 12.50 Euro maximum. Creating a remote with a minimal number of buttons yet having lots of functions available on the remote. How to accommodate different television models with one remote.

A: Well hi everyone again . B: Hello . C: Hello . D: Hello Mm-hmm . A: Um like before we uh I have to redo the meetings from n th the minutes from the last meeting and so here we go . A: Uh it was discussed in the last meeting uh which was opened by the presentation from the interface um designer that uh looks would be very important on this new remote and um it is to send messages of course to the T_V_ . B: Designer . A: It should have nine channel buttons , a next button , volume buttons , subtitle buttons , switch to control features , colour contrast , sharpness etcetera . A: It should have a memory switch , a mute button in case the telephone rings or something . A: Uh speech recognition is one of her very f favourite personal uh features she would like see d d to be integrated in this um in this new remote . A: Um . A: Should be child friendly design with few buttons , colourful maybe with s star shaped or other shaped buttons . A: Um she uh presented also an oversized remote which she guarantees nobody will ever be able to lose . A: Um that's right . D: And she was challenged on that point Okay . B: Yes . A: But uh her very f personal favourite really she , she would very much like to see a speech recogniser integrated in this remote . A: The industrial designer um presented her uh thoughts on the issue . A: She would like a special case made out of plastic that is very strong , not using any harmful materials , should be recyclable and should be colourful . A: Should have an integrated circuit board that's highly sophisticated and temperature resistant . A: She would like to see a timer and or alarm facility integrated . A: Uh technically this thing would also have a resistor and a capacitor , diode transistor , resonator , and if possible a rechargeable battery . A: Uh and of course a circuit board . A: And how it would works , you press the button , the chip is morse morse code related relays the uh to the generat to the generator amplification and uh the circuit board is very inexpensive to build and so she thinks this is a great feature uh to to to consider . A: She would like uh this whole thing should be push buttons with a simple chip uh scrolling method is more expensive and not that practical anymore . A: Should be battery operated and of course she would have the special cases . A: The marketing expert uh who has to finally come up with to to to market this product has been watching the competition , has done some research on the internet and also has used h her personal observations to come up with the fact that such a remote sh should be small , easy to use and it should be eye catching . A: From her point of view of course one of the most important facts is that we should get to market before our competition does . A: To do that uh maybe one or two features should be developed on which we could dwell on or in other words on which our campaign could be built on . A: Too many new features or too many points would only confuse matter . A: So we prefer to have one or two features that can be really uh driven home . A: Um it should have a fruit and vegetable design and should have a soft feel . A: She feels that's really what people want today . A: And the decision that we took last time was that uh the special feature we would like to see is a speech recogniser , the energy should be battery uh should be on a chip , should be trendy design , compact and strong , and should have buttons . A: And that concludes the presentation from the last minutes from the last meeting . A: Now uh we are ready for the presentation of the prototype . C: Yeah . B: Yeah . B: Just the look like , the button part I'll explain . C: Yeah . C: Uh so this is our what uh we have made . C: This is a model of the remote control which we are going to build . A: Mm-hmm . C: Uh this is us in a snail shape so uh it it is attractive um and it's it's blue in colour uh bright and uh it has yellow buttons and all the different colour buttons so it is a uh uh a looks-wise it is beautiful . D: Mm-hmm . D: Mm-hmm . D: Mm-hmm . D: Mm-hmm . C: Uh and also compact in shape . D: Mm-hmm . C: Uh um and also i it it will be easily fit into into the hands and you can access all the buttons easily . D: Mm-hmm . D: Mm-hmm . D: Good . C: Yeah , oops , sorry . D: You used to have all the buttons Oh that's good , no , that's nice and friendly . C: Um yeah and um uh the material which we are going to use for the case is uh plastic and uh w which which is s strong um uh and also uh for the Um the material is plastic and uh for the buttons it is uh s soft rubber um and als yeah . C: Yeah because uh uh you'll be touching the buttons more so it is soft when you touch it . D: Mm-hmm . D: Mm . A: Mm-hmm , mm-hmm . D: Mm-hmm . C: And then um uh for the for the led , for the light emitting diode it is a fluorescent green and it's a a it is a bulb like an ordinary infrared . D: Mm-hmm . D: Mm-hmm . C: And and the button button's part uh will be explained by F Francina . B: Okay . D: Okay . B: Now the um we decided upon including certain features on our remote . B: Now these features includes the s um signal emitting uh signal it's the led or L_E_D_ the infrared . D: Yeah , okay , mm-hmm . A: Mm-hmm , mm-hmm . B: Now uh we have included the switch on and off button . D: Mm-hmm . B: Now we have included another feature that is the mute button on the side of the model . D: Mm-hmm . D: Mm-hmm . B: Then we have included one to nine buttons for controlling the programmes the different channels . D: Mm-hmm . B: We have also included two buttons for increasing or decreasing the volume . D: Mm-hmm . B: And we have also included two buttons for scrolling up and scrolling down the programme channels . D: Mm . B: Now our our model also contains a button which is called as the menu button . A: What kind of button ? B: Menu button . A: Menu ? A: Uh menu th menu , uh one one . B: Yes , menu At the centre we have included a button which is fluorescent green colour and this is the menu button which will control the colour , sharpness , brightness of this uh picture . D: Menu button . D: Mm-hmm . D: Mm-hmm . D: Of the screen . D: Mm , mm-hmm . B: We have also included a button which is called as the swapping button . B: Now this is uh a special , special feature which we have included . B: Now this button is an elongated shaped button and this is slightly flexible so if it is turned towards the right it will take to the previous channel , if it is turned towards the right it will take to the next channel . B: It will take the user to the previous and the next channel so this is a swapping button . D: The next channel in the numeric pattern , or Yeah , mm-hmm . B: No , swapping is if if example you're you're watching the second channel and then you go to the tenth channel and if you want to go back to the second channel you can swap , this button . D: Mm . D: Okay , okay . B: Yes . B: And at the end , it this remote has inbuilt voice recogniser which c which will recognise the user's voice and then it'll act accordingly . A: Okay . A: Mm-hmm . A: Mm-hmm . B: So this is our proposed model . D: Okay . D: Mm-hmm . B: Now the marketing expert has to give her suggestion whether it'll be sellable or it'll be cost effective . C: Tell , yeah . D: Okay , well um what what I really like a lot about it is that you can reach the whole thing with one thumb , that you can really hold it in one h you don't need two hands and it's easily reachable even for somebody with a small hand , yeah ? B: Yes , yes . C: Mm-hmm . A: Yes the buttons are all raised , right ? D: The buttons are all raised and if you hold it in the centre of your hand you can even reach it over here so you don't have to turn it around , turn it upside down , move it up , up and down , I really like that . B: Yes . A: Are raised , mm-hmm . A: Right . A: Or have two hands to operate it , yeah . D: You really did a good job on that , my little designers . B: Mm . C: Mm-hmm . D: Um and um I like the idea that the on-off button is in a really prominent place . D: That's that's a really good good thing . A: Yes , and it sort of sticks up so that you really you don't have to g first go like oh yeah here it's on and yeah , mm-hmm . D: Yeah , that's great . C: Hmm . D: Mm-hmm . C: Mm-hmm . B: Abs okay . D: The colour's very attractive . D: Um the um these buttons uh around here are the mute and these mm-hmm On both sides they're mute ? B: No , these the front buttons which are here , are the mute buttons . B: Yes , yes . D: So you can push either one ? B: Yes . D: Okay . A: So if you're left-handed or right-handed it doesn't matter . D: And this brings the menu up on the screen ? B: Pardon me ? D: This brings the menu up on the screen and the orange ones are Okay . B: This is the menu yes , yes . B: A the the these these two are th to increase or decrease the volumes , and these two are to uh scroll the programme channels . D: F f okay . D: Right , very good . B: Scroll up or scroll down the channels . D: Uh it looks mm looks like something I can sell . D: Okay and now I'm supposed to yeah . A: Well , I have one question uh will there be anything written on the buttons , like that people know , or they have to learn that from a piece of paper which button does what ? B: Yes , it will have uh these buttons will have the numbers and all the rest of the buttons will have symbols . C: Ah . C: Yeah , definitely . A: Will have symbols so that that that the user really knows you know and doesn't have to first learn it Yeah . B: Yes , which can be easily recognised . D: Yeah . C: Yeah . C: Yeah . C: Yeah . B: Yes . C: Yeah . D: Good point because we need the symbols 'cause we're going into an international market we can't have anything that's language dependent . B: Yes . C: Yeah of course , and also Hmm . B: Yes . C: Yeah . A: But anyway it would ha i i i it has to have some kind of of symbols , text or something so that people kn That's right . B: Yes . C: Yeah we can Text . D: Symbols on it . D: Mm-hmm , mm-hmm . B: Yes . C: Text that we can have on the case itself , we can it will be printed on the case and symbols as well as the buttons . B: Yes . D: Mm-hmm . A: Okay , yeah just wanted make sure of that mm-hmm . B: And and one more feature is we we have a holder for this remote which is an oyster shape . C: Yeah . D: Mm , 'kay , mm . D: Mm-hmm . B: A shell shape . D: For the snail , yeah , mm-hmm , we have the snail shell . A: Right , mm-hmm . B: Yes , yes . C: Yeah . C: So it is yeah , yeah shell . B: Yes , snail shell . A: Mm-hmm . D: He goes right back into his shell . B: Yes . A: Right . D: Well you know I think we could do something really funny with this too because the snail is known to be slow and we could have some sort of little comic effect on our marketing about how this is a rapid snail or something like that you know that would , that would really work . C: Mm-hmm . B: Mm-hmm . C: Mm . B: Y Yes Yes . C: Yeah , of course , yeah . A: Now what , what are our special features for the marketing ? D: So I think voice recognition is our big selling point 'cause nobody else seems to have that in in this price range . A: That's really the voice recognition that's really unusual And then , and then the other thing would basically be sh shape or practicality of use . C: Mm . C: Mm-hmm . C: Mm . D: Yep uh well I think that everybody's gonna say their remote control is practical . A: You know . D: I think we have to , we have to dwell on on on the appearance . A: Colours . A: Mm-hmm . D: We're really gonna have the be the cutest remote control on the block . A: Cutest . C: Mm . A: Yeah . D: So I think we have to play with the image , play with the snail image um play with the visual and then the voice recognition . D: I think those are the two things to push . C: Mm-hmm . D: The look and the voice recognition . D: They're gonna be our two selling points . A: Okay , now uh having said that No , now this was our evaluation criteria which we uh just have done . D: I'm supposed to make a little presentation , aren't I ? D: Okay . A: Now we're gonna talk about financing . D: Ah , but in my instructions I think it said I was supposed to go to the board and do something . D: No ? A: Well , there is a production evaluation . A: Is that you ? D: Yeah , that's me . A: But that's after the financing . D: Oh , okay . A: See ? D: Sorry , sorry . A: Fi see ? D: Mm-mm . A: Um . A: Okay , we had looks and voice recognition . A: Okay now on the financing we bring up the mm there it is . A: Okay uh energy source we say that's battery , right ? C: Mm . D: That's right . A: Okay , now . A: So we I guess we use one . C: Yeah . A: What ? A: T cell or chart you are trying to change is protected . A: Well , that's nice . A: She told me I could just ch change it here and then it would It doesn't work . A: Hmm . D: Can you just fill it in in the yellow boxes ? D: Or Well . A: Oh , okay yeah , okay , let's see . C: Yeah . A: Okay , one , okay . B: Yes . A: Oh go away . A: Um kinetic source so that's in the energy source that's all we need . C: Mm-hmm . A: Uh electronics , simple chip on print ? A: Is that's what we're using ? C: Yeah , yeah . B: Yes . A: One of those ? A: Come on . A: Okay , one . A: Uh regular chip on print . A: No . C: No . A: That's all we need , the one case , uncurved flat , single curved , double curved . C: Yeah . C: This is a Yeah . B: Single curve ? B: Mm . D: I guess it's double curved . A: Double curved ? A: One of those ? D: Mm-hmm . A: Case materi s supplements . A: Plastic we said , right ? B: Plastic . A: Uh wood , rubber ? D: Rubber , because we're gonna have the soft buttons . C: Yeah . A: Uh but , yes but That's just for the case material , so special colours though , we having that , right ? C: I think uh that is uh f for rubbers that is uh yeah case material . B: Is this for the case ? D: Oh okay , the mm-hmm , mm' kay . B: Yes . C: Mm-hmm . B: Yes . D: Mm-hmm . A: And then we have to interface push buttons . B: Yes . D: Mm-hmm . A: Scroll wheel , no . A: Integrated scroll wheel , L_C_ display ? D: No , 'cause we didn't put the clock in it after all , right ? B: No . A: Button . A: No . C: Yeah . D: Mm-hmm . A: Uh , button supplement special colour ? B: Speci Yes Yes d we do have special form . A: Special form ? D: Yes . A: And special material , rubber , wood , yes . C: Yeah . A: Okay . A: Total seven point six whatever that means . C: Uh , I think that's the price . A: That's the price . B: One two three four five six seven eight nine Nine points , okay , yes . C: Maybe it is it just n Yeah . A: Mm ? A: Eight , eight point two . A: That's hmm ? A: Eight point two , right ? A: So , we looks like we are well within budget . D: Mm-hmm . B: Okay . A: Okay . A: I guess I should save this I suppose , huh ? D: Yeah . A: Oops . A: Uh-huh huh huh . B: On the desktop . A: I just tried that . A: My documents , computer . C: AMI . A: My compu Ah oh here it is , yes . C: AMI should for Yeah . A: Okay , fine . A: Save . A: Okay good , so that's the good news . A: We gonna be popular . D: Mm-hmm . A: Um . A: So that uh I think financing was pretty simple . D: Mm-hmm . A: Now we would like to have a presentation by the marketing expert on production evaluation . D: Okay , I'll take my file down so you can bring it up . D: 'Kay should be able to get it now . D: 'Kay , why don't you move just to the next slide right away . A: You wanna go to the next slide ? D: Yeah right away . A: Okay . D: Okay , well uh obviously my method for uh s m the marketing of this thing is first to ask the big question , will it sell ? D: And I think we should show this prototype to people from various age and socio-economic groups and see about any fine tuning that maybe little things we haven't thought of . B: Okay . C: Mm-hmm . D: We can't accept every suggestion of course , but maybe we just need to get a few . C: Yeah . D: And show the the prototype to consumer research groups , we don't s want somebody to suddenly come to us and tell us that this button is toxic and you know some child will swallow it and then we won't sell any . C: Mm-hmm . C: Mm . D: So we have to get some input from those people . C: Mm-hmm . D: And then after that we just have to go with our best intuition and you know we like it , we think it's good , we're gonna get behind it and sell it . D: Um , next slide please . D: Okay , now the things that I was thinking and th my wish list has really been realised in this prototype . D: I wanted the shape to be biomorphic , I didn't want anything with angles and all square , I wanted it to be comfy and roundy so we we've got that . D: The size is small , the colour's bright and warm which is what we wanted . D: We wanted the feel to be as soft as possible , we'll have the soft buttons and the way this is shaped , even though it's gonna be hard plastic , it feels good in your hand so that's nice . C: Mm-hmm . D: And functionality I put last on my list because people aren't going to use it before they buy it . D: So paradoxically the other features , in other words , the look , the feel um and the shape , that's what people are gonna get in the store . B: Fee selling . C: Yeah . D: They don't have a television in the store , they can't play with it . C: Yeah . B: Yes . D: Um so they'll be our main selling points . D: So um th those have been fulfilled by your prototype and go ahead to the next slide please . D: Okay , so um the shape um I think is a a one . D: That's really , really excellent shape . D: The size is small um and th these points are in the importance for the , for the marketing , these aren't i in how I feel . D: I think that it's I think that it's plenty small enough to sell but I think we're sort of right the scale is one to seven . D: I think we're sort of right in the middle as far as c other competitors . B: Okay . D: And our colour I think is great . D: The colours are bright and warm and we really do great job there . D: And given um the constraints that we had I think we got it as soft as possible . D: And then functionality um I think you did a really good job on functionality , obviously we could have ad added different functions but then we'd disturb something else so I would say that we got to a five out of seven on on functionality . D: So I think that basically we've got a great product and we can get off and running with it . B: Okay . C: Mm-hmm . C: Yeah . A: Um I just realised one thing . D: Yes . A: In the financing there was no room for our voice recogniser . B: Yes . D: Ah . C: Yeah . A: And uh I don't know how we can evaluate that or how we can include that , too . D: Well , um we had what , eight eight euros twenty as our cost ? A: Eight , eight twenty , yes . C: Eight twenty so We have um four euros , yeah Yeah . D: And so we've got we've still got four euros to go to spend . A: I mean maximum we have another four point three euros I mean four thirty . D: Mm-hmm . D: Well um that's Mm-hmm . A: But I mean we have no way of presenting that to management as you know as a f finished , as a finished product and saying okay with the voice recogniser that costs so much . A: So um we just have to beware of that . A: I mean and know whether the four thirty will really cover that . D: Well as we know in today's technic technological world you can do just about anything at any price , the the the problem is quality . C: Yeah . C: Yeah . D: So we're just gonna have to settle for whatever quality that will buy us . C: Yeah , yeah . B: Yes , yes . D: And um it may not be the greatest quality but it may sell anyway . C: Yeah , still . A: Yeah . D: As we've seen with so many of these kinds of products . C: Yeah . A: I'm sorry to interrupt then but I just uh recog I just remembered that there was no that that was not um included uh that there was no room for any special features , okay ? C: Included , yeah . C: Hmm , hmm Yeah , even my yeah , shape is one . B: Yeah mm . A: So to beware of that . A: You wanna go to this next slide , marketing expert ? D: Uh , well I isn't this my last slide ? D: Maybe . A: I dunno . D: Go ahead . A: Yes it is . D: I think that was my last slide , yeah . A: Mm-hmm . D: Um . D: Mm okay . D: And I'm supposed to present this scale on the whiteboard . D: Um and we're supposed to talk about those things as a team now , so if you put my last slide back up there . A: Oh . D: I'm sorry I've um forgot to do that , um . A: Why ? A: Wh why you need that up ? D: Hmm ? D: Well because I can't remember what I put on there . D: Okay . D: Now I'm supposed to see how long my leash is here . A: I think you can make it there . D: Mm 'kay . D: You ready . D: So now we're all supposed to say what we think . D: Um okay so on shape I gave it a one . D: Wait what would you ra uh one being good and seven being the worst . B: Worse , okay . D: Um what do you think the shape is ? B: One . D: One , okay , and Be Betsy ? A: Yes I think uh shape is one . D: Okay , uh-huh one , okay . D: And how about on size ? D: On size I gave it a four , yeah , I feel it's just average . A: You you gave it a four . A: Um , I dunno . A: I think I would give it at least a two . D: Okay . B: One . D: Mm-hmm . C: Yeah , even I think it is one . D: Okay . C: It's quite small . D: Okay you're the designer , of course you wanna give it a one . D: Um and then how about how we doing on colour ? A: Colour uh I One . D: Colour , I gave it a one . D: I really like all those nice bright , warm colours . A: I I like the colours . B: One . A: One . D: One . B: Yes . C: Yeah , one . D: One , one , one , okay . D: And how about the feel ? D: Taking into um consideration texture and comfort in the hand . A: Uh , I think I would give it a two . D: Okay , I gave it a three , two , yeah ? B: I'll give three . D: Three . C: Uh maybe two , yeah . D: Two , okay . D: And the next is functionality where I I admit I was a little hard on our team here , but Yeah . A: Well it's also you can't really try it out uh the other things you have have more is are more tangible so from that point of view but um I'll give it a three . D: Mm-hmm . D: Okay . B: Two . D: Two , okay . C: Uh three , mm-hmm . D: Three ? D: Okay . D: Well , um . D: It looks like we've got got ourselves a pretty good product . D: Um the functionality's the only place where maybe we have to think about m m maybe , heaven forbid , having another meeting . C: Yeah . D: But um otherwise I think we're we're ready to go to go with this product . D: Anybody else have any other comments or any other things that we feel we should evaluate ? A: Uh . A: Here is what we looking at uh satisfaction on for example room for creativity . A: Um . A: Is there more room for creativity or are we absolutely happy ? C: Maybe we can yeah , include some more buttons and uh um yeah features . B: We can always improve , yes . B: Yes , features . C: We can make the buttons few buttons smaller . C: Uh I think they are quite big , so I think I I mean we can just have small buttons and more buttons in that case . C: If we want to have more features than that . D: Mm-hmm . D: Well then again if we're gonna um do the speech recognition thing we're gon there gonna be some buttons that are gonna have to be added for that for the recording of the the speech . C: Yeah . C: Yeah , definitely . B: Yes . B: Voices . C: Mm-hmm . D: So that that's where we're gonna have to do maybe we can eliminate one of the mute buttons , instead of having two mute buttons . C: Yeah , definitely , yeah , two mu mute buttons . B: Yes . B: Yes . D: And um then maybe we can do something with the um the volume control . D: Maybe we can put that all on one button . C: Hmm . D: Um and a couple of other th maybe comp uh consolidate some of the usage an and see what we can do with that . C: Mm-hmm . A: Y um al always bearing in mind that right now we are of course well within the budget and that we still you know we probably can't , with this particular item , we probably can't just uh add a whole lot of more things . B: And maybe Yes . D: Mm-hmm . D: No . A: Uh um we need uh you know we need to leave space money-wise for the voice recogniser . C: Yeah . D: Mm-hmm . D: Mm-hmm . A: Um . C: Mm-hmm . A: So th the question really is how do we feel with the project process ? A: Uh , um are we happy with the creativity that has passed here or we're not happy with the new product we created or that was created ? A: Uh I think personally I think uh I'm pretty happy . D: I'm pretty happy with it too , yeah um , it's something I think I can market . C: Even I'm happy . A: Um an and then the next question is are we happy with the leadership of this project ? C: Yeah . D: Yeah . A: Uh And I think team work I think was very very good , I think we really yeah . D: I think you've done a good job , Miss leader . B: Yes , yes you've done a good job . C: Yeah , yeah , definitely . D: Yeah I d I do too I think we worked well together as a team , yeah . C: Mm-hmm . C: Yeah . C: Yeah . A: Mm-hmm . D: Mm-hmm . A: And uh I think we are we happy with the means we used ? A: We used whiteboard , we didn't use digital p well digital pens I guess are these things . D: Yeah maybe we could've used the whiteboard a little bit more , yeah , we didn't use that enough . B: Whiteboard more , yes , yes . C: Yeah , probably . A: Yes , we could . A: Uh , it's maybe not in the best position in the room um you know like sometimes it's positioned so that it's much better visible for everybody and I think from that point of view we sort of ignored it a little bit . D: Mm-hmm . D: And we used the slide because it was better positioned . B: Yes . A: Yes , I think so , I think absolutely , and fortunately we all had slides presentation which made it a little easier . C: Yeah . B: No . D: Mm I think that's true mm-hmm . C: Hmm . B: Yes . D: Mm-hmm . A: Um did we new did we find new ideas ? A: I think we did . C: Yeah , many . D: I think we were we were very good , yeah , mm . A: I think we we did , uh in more than one respect and uh so I think we did very well here . D: Mm-hmm . D: Okay . A: Are the costs within budget ? A: Yes , yes . A: Uh is the project evaluated ? D: Yes , yes . A: Yes . C: Yeah . A: Um then celebration . D: Celebration . B: Cel celebration yes , yes . C: Ah . D: Today we have apple juice and after we sell m million of 'em we have champagne . A: So I I thank you all very much . A: Um , I think this was very good and um I think we did come up with a new product that's uh feasible . D: Mm-hmm . C: Yeah . D: Mm-hmm . A: Feasible from the production point of view and feasible from a marketing point of view . D: Mm-hmm . A: So , thank you . D: Okay . C: Yeah . B: Thank you . C: Thank you very much . D: Okay . D: Watch I I have my cord behind you here . B: Okay . D: Okay . C: Do we do we have some time left ? C: Uh you have Oh , alright . B: They say it's forty minutes . D: But we we were told we could end the final meeting at any time , whenever we felt we were finished . B: Okay . D: It'll take me the rest of the time to get my microphone out from my necklace . D: Oh , there we go .

The project manager opens the meeting by going over the minutes of the last meeting, detailing the main points of each person's presentation. They do the prototype presentation which includes a model of the remote control. The group discusses this proposed model, approving of the small size and look of it. They goes over finances and are pleased to find that they are well within budget. However, while the marketing expert is doing the product evaulation the group realizes that they neglected to calculate voice recognition into the financing. Their cost had been 8.20 Euros and they have 4.30 left to cover it, so they decide to settle for whatever quality it will buy. They rate their product on its shape, size, color, feel, and functionality. They discuss the project process, talk briefly about adding more features, and one member suggests eliminating a mute buttons and include a diffferent feature. They are happy with the creativity, leadership, and teamwork within the group, and close the meeting by thanking one another. *NA* The remote is a snail shape with bright colors, blue and yellow with multi-colored buttons. Compact in size. It includes a remote holder in the shape of a shell. The case will be made of plastic and the buttons of soft rubber. Its features will include an on/off button, two mute buttons, nine channel buttons, two buttons for increasing/decreasing the volume, two buttons for scrolling up/down channels, a menu button in the center which controls the color/sharpness/brightness of the picture, and a swapping button. Channel buttons numbered, rest of the buttons have symbols indicating function. Light emitting diode is flourescent green. In their cost evaluation they got 8.20, not factoring in the voice recognition feature. They decide to settle for the level of quality the remaining 4.30 euros will get them. The group spent 8.20 euros on their product, but they almost forgot to factor in voice recognition, which may cost more than the 4.30 euros remaining. They will have to settle for whatever level of quality that 4.30 euros can buy.

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"The project manager decided to start by looking at costs instead of the prototype presentation beca(...TRUNCATED)

"C: So , I will open our functional design meeting .\nA: Mm-hmm .\nC: So , I will play role of the s(...TRUNCATED)

"The User Interface Designer discussed some characteristics and functions to consider in designing (...TRUNCATED)

"D: That went well , thank you .\nA: That's great .\nD: Perfect .\nB: 'Kay .\nA: Alright , let me ju(...TRUNCATED)

"The Industrial Designer presented an analysis of cost and the manufacturing options that were avail(...TRUNCATED)

"D: .\nA: Hello .\nD: Hey guys .\nC: Hi .\nB: Hi .\nA: Hi .\nC: I see my bunny is still standing .\n(...TRUNCATED)

"When this functional design meeting opens the project manager tells the group about the project re(...TRUNCATED)