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A: . A: Okay . A: Uh good afternoon . D: Good afternoon . A: This is our third meeting already . A: I hope you enjoyed your lunch . A: I did anyway . A: Um let's see . A: Presentation three . A: Okay this is um the second phase uh we're going to discuss today . A: It's the conceptual design meeting . A: And a few points of interest in this meeting um are the conceptual specification of components . A: Uh conceptual specification of design . A: And also trend-watching . A: Um these are hopefully the points you addressed in uh your pre uh presentations you're going to show me in a few minutes . A: Um but first I'll show you the agenda . A: Uh first the opening . A: Then we have three presentations . A: Uh after that we have to come to a decision on remote control concepts . A: How we're going to make it . A: And then we're closing . A: We have about forty minutes . A: Uh so I suggest let's get started . A: Uh did someone encounter any problems during the preparation ? A: No ? B: No . A: Everything fine ? A: That's nice . A: Then a little uh thing about the last meeting . A: Uh these are the points um we agreed on . A: The requirements and the target market . A: Uh requirements are uh teletext , docking station , audio signal , small screen , with some extras that uh button information . A: And we are going to use default materials . A: Um does somebody have any comments on these requirements ? A: Maybe ? A: No ? A: These are just the the things we thought of , so maybe if you figured something else or thought of something else , just let me know . A: And maybe we can uh work it out . A: And we're going to target uh sixty to to eighty year old customers . A: So now everybody knows what we're do we're doing , um I suggest let's get started with the presentations . A: So shall we keep the same uh line-up as uh last time ? D: Sure . A: Okay . D: I'll start off then . A: Good luck . D: Doh . D: 'Kay I'm uh gonna inform you about the trend-watching I've done over the past few days . D: Um we've done some market research . D: We distributed some more enquetes , questionnaires . D: And um besides that um I deployed some trend-watchers to Milan and Paris to well get all of the newest trends . D: And I've consulted some additional trend-watch trend-watchers , after the original trend-watchers return , about what the the best design would be . D: Um okay these are some overall findings . D: Um most important thing is the fancy design . D: Um the research indicated that that was by far the most important factor . D: Um innovativeness was about half as important as the fancy design . D: By innovativeness this means um functions which are not featured in other remote controls . D: Um about half of , half as important as the innovativeness was the was easy to use . D: Um for our um group , we're focusing on the people of sixty to eighty y years old , this is um , these factors are slightly more equal . D: 'Kay these are some more group specific findings . D: Uh the older people prefer dark colours . D: Uh they like recognisable shapes , and familiar material . D: And our surveys have indicated that especially wood is pretty much the material for older people . D: Um this is , this image will give you a little bit of an impression about um the look-and-feel that um the remote should have . D: Um this leads us to some personal preferences . D: Uh the remote control and the docking station should uh blend in in the in the room . D: Um so this would mean no uh eye-catching designs . D: Just keep it simple and Well the docking station and small screen would be our main points of interest , because this would be the These would uh be the innovativeness in the remote control . D: So this would be very important that we at least include these features . D: Um well the trend-watchers I consulted advised that it b should be , the remote control and the docking station should be telephone-shaped . D: So you could imagine that uh the remote control will be standing up straight in the docking station . D: This is not really This is pretty much a new shape to uh older people . D: So they would prefer uh a design where the remote control just lies flat in the docking station . D: So it would be kinda more telephone-shaped . D: Um besides that we would advise um to bring two editions , one with a wood-like colour and maybe feel , and one with a grey-black colour . D: The wood-like for the more uh exclusive people . D: People with more money . D: Uh the grey-black colour for well people with less means . D: That would be all . A: Okay . A: Thank you . A: Any questions about the the trends ? D: Any questions ? A: Mayb No ? B: Mm no . A: Okay , we go on to the next one . B: Um 'kay um yeah . B: uh some uh research uh a about um designing of an interface . B: Um the uh last meeting uh we had a about um uh using a f few buttons . B: So uh um uh that's w what I what I want to uh uh to do in uh our design . B: So um finding an attractive uh way to control uh the remote control . B: Um the uh I found some uh something about uh speech uh recognition . B: So maybe uh we can uh use uh that . B: Um Uh and uh using a little uh display . B: So um findings . B: Um yeah just um we have just to focus on the primary um functions . B: So uh only uh buttons uh for uh sound , um for uh on-off , um uh shifting u up uh sa uh ca channel or uh down shifting down . B: Um uh let's see . B: Um yeah and Uh we uh need some uh new a attractive functions uh uh which attract uh uh people for using it . B: So uh it's uh like a speak uh speech uh recognition and um a special button for selecting uh subtitles . B: Just uh what we uh mentioned uh last uh meeting . B: Um and yeah overall um user-friendly . B: So uh using uh large large buttons . B: Um It's uh possible to uh uh to make um quite cheap uh system for uh speech uh recognition . B: Um you can think about um uh when you lost your um remote control , you can uh call it and um it gives an um sig signal . B: So uh uh yeah . B: And and uh for uh shifting up a sen uh c ch channel or uh for um uh putting out uh sound or something , you can uh just give a sign uh say um sound off or A and uh yeah . B: Television uh put the sound off uh put the sound off uh . B: Um Let's see . B: Uh yeah . B: I was thinking about the special uh button for uh subtitles , um just one button to keep it uh simple . B: Uh one push on the button uh you get uh uh small uh subtitles . B: Um double push push um , if double click , um so uh you get uh big uh subtitles , for uh people uh um uh which c f uh who can't uh read small uh subtitles . B: So uh Um Yeah and w we have to keep uh in general buttons uh so um we've got um the buttons we have to use . B: The on-off , sound on-off , sound higher or lower , um the numbers , uh zero to uh uh nine . B: Um the general buttons m more general b one button for shifting up and shifting down uh channel . B: Um also we want to uh use a little d display uh for um for displaying the uh the functions of the buttons . B: And um we can uh build in a function f which uh shows the channel or some uh which the t television is on . B: So um made a little uh picture of uh it . B: Um See . B: Um yeah . B: Just um we can put uh the on-off button uh over in this uh corner , um almost uh e all uh remote controls uh are using a on-off button on that place . B: Um so uh people uh will uh recognise uh um the button . B: So um D display uh of it , it's uh just a small display . B: Uh um you can put it uh on top . B: Um it's uh most uh uh place where people uh , most of looks at . B: So uh um and a special uh button for shifting up uh and uh shifting down uh channel , um it's uh on place where um the thumb of of the So you you can uh easily uh shift up or shift down . B: Um it's uh quite uh handy place . B: So um and uh all the f functions for subtitle uh one button , uh for sound uh Uh and uh for our design , um uh we have to discuss about it uh I think uh so uh the form of it so And that's it . A: Okay . A: Uh thank you . C: Okay . C: About the components design . C: Um for the energy source we can use a basic battery or , a as an optional thing , a kinetic energy , like in a watch , which you just shake and it produces energy . C: But if we choose for that option , the docking station would c become obsolete . C: So I don't think it's really an option . C: Uh for the casing , uh the uh manufacturing department can deliver uh a flat casing , single or double curved casing . C: It's really up the the design that we're gonna use . C: It's uh doesn't uh imply any technical restrictions . C: Uh as a case supplement , we could um , I thought of that l later , uh a rubber uh belt , like a anti-slip . C: Uh for the b buttons , we can use plastic or rubber . C: And the chip-set , um it says simple here , but it should be advanced , because we're using an L_C_D_ uh screen . C: And as uh the trend-watcher presentation showed , um people like wood , but it raises the price and it doesn't really fit the image , unless we would start two product lines . C: Form should follow function overall . C: Um well the kinetic energy source is rather fancy . C: But depends on what we want . C: I think we should disc discuss that . C: Um for the case , uh the supplement and the buttons , it really depends on the designer . C: And the chip-set uh really should be advanced because otherwise uh it would really be a simple uh remote control . C: And that's it . A: Okay . A: Thank you . A: So that brings us to the discussion about our concepts . A: Mm . A: 'Kay . A: So these are the points we have to discuss . A: Um first I think we can talk about the energy source , since that's um has a pretty big influence on production price , uh and image . A: Uh so uh f I think first of all we have to see uh it is possible to introduce kinetic energy in our budget , I think . C: Yes w there there are four options . C: We could use the basic normal battery . A: Yeah . C: Uh a hand dynamo . C: But I don't think that's really an option . A: Okay . C: You don't wanna swing before you can watch television . A: Yeah . C: Uh solar cells . C: But not every room is very light so it's not a very good option . B: Mm . A: No . C: Or the kinetic energy . A: Yeah . A: Okay . D: And how exactly does the kinetic energy work ? C: Well y you basically shake your remote , and then it powers up . D: You just You use it and it works . C: Yeah . A: Yeah . D: Okay . B: Nah . D: Well personally I don't think that older people like to shake their remote control before they use it . C: Yeah . C: That's true . D: And besides that you mentioned it would make the docking station obsolete . C: Oh . D: And I think our docking station could be one of the marketing issues with which we can um get great popularity for our product . A: Yeah . B: But what's the function ? D: Um wel Yeah you could load up the batteries , you could um insert the find the lost remote control function in there . B: Yeah f for loading up uh the batteries . B: B b Okay but uh it won't use uh much e energy uh I I believe . B: Uh it's uh just a small display so I believe uh it will run on one battery for um six months or f or or more . B: So I believe one battery uh is just enough . A: Uh Uh well I think uh elderly people just like to have everything in place . B: Uh so Okay . D: That's true . A: And I don't think they they like uh remotes just laying everywhere in their rooms . A: So maybe a docking station will help them give the remote a place . B: Yeah . B: That's true . B: Yeah . A: And also what you said . A: Um you can introduce voice recognition by uh finding back your remote . B: Mm-hmm . B: Yeah . A: But I think it's um more efficient and cheaper to put it in the docking station . A: So you have a but button on your docking station which you can push , and then it starts beeping . B: Okay . A: And then we can we can still use the voice recognition , but maybe then for only the the channels . B: Yeah . B: Uh . A: That's safe . D: I'm wondering um what will the voice recognition mean for the production price ? A: Yeah . A: That's a good point . C: Mm I don't have any information on pricing . C: So I'll have to ask the manufacturing department . B: Mm . D: 'Cause in our earlier um market research , if you'd allow me to go to the flat board , SMARTboard . A: Yeah , sure . A: Go ahead . D: Um so it was open here . D: Um we also um asked if w they would , if people would pay more for speech recognition in a remote control . D: Well you can see here , our target group would not do that . A: No . D: So if that would increase the price for which we're selling our remote control I would greatly advise not to do it . B: Mm . A: Yeah . D: I think that would be better to uh insert in our other product , that is meant for the younger people . A: Yeah . C: But that would also go for the L_C_D_ screen then I guess . B: 'Kay . C: It's a bit higher percentage , but Okay . D: Um well this is Yeah but this is here the question was , would you prefer it . D: So that doesn't really mean they wouldn't pay extra for it . D: And on top of that the L_C_D_ screen would um help in making the remote control easier to use . B: Yeah . A: Yeah . D: And I think a voice recognition function would not make the remote control much easier to use . A: Easier to use ? A: No , I think that's a good point . B: But uh is uh our uh research um about um bi large uh L_C_D_ sh uh display , or uh just a small one uh we want to uh use ? D: Um well this was for like an L_C_D_ screen like you would have on a on the the most advanced mobile phones . B: Okay . D: So pretty large . B: Yeah . A: Yeah . A: I personally think the L_C_D_ screen we wanna use , with the extra information , I think nobody has anything against it . A: Because it's just uh some extra information , and it's easy to ignore as well . B: No . B: Yeah . A: So if you don't wanna use it you just don't use it . A: And um yeah I think the um Maybe we have to uh discard the voice recognition . A: Because it will increase cost uh signifi uh significantly . A: And I don't think the I don't think it will be a lot easier to use , as well . B: Yeah . A: So that brings us back to the energy . A: If we don't have the voice recognition , it will it won't use a lot of energy to use . B: Mm-hmm . A: Um So in that case we could use kinetic uh energy , but I think just a simple battery which you can reload on a docking station is just as good . A: And much cheaper as well . B: Yeah . A: So Okay let me just choose for the battery . C: And that's the best choice . A: That brings us to the chip . C: Well there isn't any choice there because we're using the the the the display . A: Just the advanced . C: So it's gotta be advanced . A: Okay , advanced chip . D: 'Kay . A: And then we get to the point of the case . A: Um which brings us a little bit back to marketing as well . A: Uh if we wanna choose for wood or the black and grey . A: Or both ? A: Um as we saw there is not Yeah wood is a lot more expensive to produce . D: Mm-hmm . A: Um but I think it will attract elderly people who wanna have something exclusive , which they can show off to their grandkids . D: Mm-hmm . A: Look I've got a new remote control , and uh Yeah . D: Well And I think most important factor there is the wooden colour . B: Uh I dunno . D: So it wouldn't actually have to be wood , if it's just wood-coloured . A: That's right . B: Mm . A: But with colour was a lot more expensive ? A: Or ? C: Mm I dunno . A: You don't know ? C: I'll have to uh research . A: I think so because Yeah . D: Probably . B: Mm . A: It's a lot more difficult to to handle and to to get in the right shape . B: Uh is it possible uh to make um changeable uh case . B: So um uh you 'cause uh Yeah with uh mobile phones uh uh so uh like the Nokia mobile phones , uh when you can change the case of it . A: Yeah . A: Change the cases . B: So maybe it's possible uh possibility . A: Yeah . B: So um um you have just to make one um standard um remote control , and um yeah you can sell uh few uh Yeah . A: You can sell the cases . A: Yeah . A: I think that's a very good option . A: Because um then you can advertise as well with the Give your grandfather a new case for his remote control , or whatever . B: Yeah . A: Because that's a it's something extra , it's something other remotes don't have , which we can get a great advantage point . B: Yeah . D: Yeah that is true . A: So and then you can make them with colour . A: Black and grey , other colours as well . B: Yeah . D: Yeah . D: We would have to look carefully into the design though . A: Costs . D: 'Cause we would have to make one w uh control which would fit in with a wooden cover and a plastic cover . A: Yeah . D: The more original one , or the more standard one . A: Yeah . D: So that would Well I wouldn't design a telephone but Well no I think w we should just , we should then just design one um one remote , but it would have to be fancy with either the wood cover or the plastic one . A: So you suggest we should design two different telephones on which you can apply , yeah remote controls , on which you can apply different case covers , for example . A: Remote . A: Yeah . A: Okay . D: So , but that shouldn't be too much of a problem . A: So everybody's okay with the changing covers ? C: Yes . A: I think that's a good uh good option . B: Yeah . A: Changing case covers . D: Um I heard our Industrial Designer talk about uh flat , single and double curved . C: Yes . A: Yeah . D: Could you explain that a little more ? C: Well the the general like most older remotes are flat , just straight . D: Mm-hmm . C: And uh our d manufacturing department can also deliver single curved or double curved ca curved cases . D: And what would single curved and double curved mean ? C: Um it would just only affect the form , for as far as I know . C: So it's j really just up to the design department what we're gonna use . D: Okay . C: It doesn't really matter for the price or the functionality . D: So we can pretty much just do whatever we want . C: Pick one you like , yes . A: Mm . D: 'Kay . A: Okay . D: That's good . A: Uh but the form has to be um It has to It's has to be possible to stand up ? A: Or just only to lie down ? D: No just to lie down . B: okay . A: And the the cover of the the docking station is also on top of the television then ? D: We'll go for that . A: Or not ? D: Well or besides it . A: And you can just yeah then click it in . A: That's okay . A: Um so the interface . A: What type of interface do we want to use ? A: Um maybe you can make a little drawing of it on the on the the board . D: Mm-hmm . B: Mm . A: Does somebody have ideas for a form or Yep . B: Uh we can just use the regular form of it , but it's um not quite uh fancy . B: So um Yeah . D: Um you uh said you wanted to put the um changing channels button on the right side , so you could , so your thumb would be easily Well uh I think that was a very good point 'cause I pointed out earlier that a lot of remotes cause R_S_I_ . B: Yeah . B: Yeah . D: So that would be great for that . D: Um I thought maybe we could just make one of those buttons on both the left and the right side . B: For uh Uh for Yeah yeah . D: For left-handed users also . B: Mm . B: Yeah we um Is it possible to um program it s so uh you got on the left side uh or on the right side uh buttons for for shifting u up and shifting up ? B: And on the uh other uh uh o other side uh buttons for uh shifting , uh for for the sound ? D: For the volume . B: Or Or isn't it ? D: Um well that could Yeah we could do that but I'm not sure if that would be very good for the easy , ease of use . A: Mm . A: Usabili Yeah ease of use will be a lot more difficult , and then it's But you have extra buttons . B: Yeah okay . B: Uh . D: But if we would make um a changing channels and changing volume button on both sides , that would certainly yield great options for the design of the remote . B: Mm . D: 'Cause it could be made all symmetrical and stuff . B: Yeah but Yeah . A: So people can get confused . B: Yeah . D: That is true . B: Yeah . A: Especially if they have the same writings on it . B: See um yeah . B: Or we have to make a left uh For lefties and Um You mean um Yeah if Mm no . A: Can't we make uh Can't we make a remote which you can flip over and use on the same functions as the normal one ? A: Then you have to Let's see if I ca A blank one . A: And then you get Here's a little L_C_D_ screen . A: Uh now I have to think . A: It's a plus and a min . A: No it's not very handy I think . A: Because the plus and the min will be opposite and all kinds of No that's not gonna work . B: Yeah . D: Yeah . A: I guess . A: Maybe we should Yeah . B: Um Yeah . A: But is it a problem that left-handed persons use a different hand ? A: I think the functions are that basic that nobody should have any problems with uh choosing a channel or Y yeah . D: Yeah . D: That is true . B: It's just uh u using uh your thumb . B: So um it's Yeah . A: Yeah . A: I think we could just uh leave it a normal shape . C: Yeah . A: Uh but maybe we have to make it a l a bit more fancy . A: In one or ano another way . B: Yeah . B: Um Yeah yeah . C: I think we should start by by choosing a case . C: Because that's the basis you're building on . A: Yeah . D: Yeah . A: Um yeah just Yeah . C: So I could draw them out . C: Let's look at the flat case . C: Oh . C: It's from the side so it's rather normal . B: Mm-hmm . D: Mm-hmm . C: The the single curved so I'm not really sure what they're gonna look like , but I think it's something like this . C: So this type should be better for you or better Should prevent repetitive strain injury a bit . A: Easier ? C: And the double curved s looks something like this I guess . B: Mm . C: So th those are the three options we have . A: 'Kay . D: Mm . A: I suggest um the single curved , because maybe the curve is pretty good to put the the screen in . A: Uh so that elderly people can uh use the remote control and at the same time look easily at the screen , because it's a bit , it has a bit of a angle . B: So um Do you say this um S uh Uh you got like uh sort of a I believe There ? D: Mm-hmm . B: So um you want to put a display over here ? B: Or not ? A: Yeah . B: Yeah . A: I think so . A: Yeah . B: Um Yeah . A: But now it's Do you have it upside down or Do you have it this that's top ? B: Uh we can make it um Mm ? B: That's the top . B: So uh this top . B: This down . A: Okay . B: Um maybe it's possible to uh make this side like um Let's see . B: Um Colour uh okay . B: Uh to make this side um like mm the right colour . B: Um bit like so uh um in the form of your hand . B: So um Uh it's an So so the remote control have to um lay in your hand . A: Yeah . B: So uh it's possib um yeah for s so and And to put uh the the buttons for um changing uh the channel uh over here uh Yeah . A: So get your mouse . A: Yeah . A: Yeah . A: That's a good one . C: Yeah . A: But I think it's better to put the screen uh on top . B: Uh rem Yeah but this place um Uh it's Yeah I dunno um Yeah . A: So just flip it a hundred and eighty degrees around then you get here . A: If you can have this one , you turn it like this . A: And then flip it upside down . A: Because uh maybe your hand is in the way , if you have the display here . D: Mm-hmm . C: It's more logical to have it on top as well because , like on your mobile phone , it's always above . A: I think i On top . B: Yeah so So Five minutes . D: Yeah . A: Yeah . C: Oh maybe you should just s start on a blank page . D: Yeah . A: So then we get Here's That's the curve . A: Here the display , and then buttons . A: Yeah and then we can have a little bit off here and here maybe . A: Just that's for left hand and right hand users . B: Yeah . D: Mm-hmm . A: And then h the rest of the buttons over here . B: Yeah . B: But um the on-off button , um still on the top uh Yeah . A: Yeah still here jus That's Yeah . B: Yeah . D: And I'd prefer the corners to be round . B: Yeah . B: 'Kay . D: Think that would be better . A: Should be more bit more friendly , yeah . D: Friendly on the eye . A: 'Kay . A: Supplements . A: That's okay . A: Where's my mouse ? A: Then We've got a general idea of the concepts and the materials we're going to use . A: So now for the next meeting uh we'll have to look at the look-and-feel design . A: It's important that the corporate design image uh is going to be in the remote . A: So check out the corporate website maybe . A: The user interface design , it's the same story . A: And product evaluation . A: So the Industrial Designer and User Interface Designer are going to work together on this one . A: But you're going to get your instructions I think sended by the coach . A: So just um I will put these um minutes on the in the folder . C: Okay . A: And then we're going to uh try to finish our project , and uh make a good design for all the grandfathers and grandmothers , I think . A: Which are Uh let's see . A: I'm not sure if you're going to start right away to work together or I think you're going to fill in the questionnaires first . B: Yeah . D: Yeah . A: And then you'll get a message . B: Yeah . A: So that's uh basically it . A: Maybe this one ? A: Then we can save this one in the folders group . A: Uh yes , it's here . D: Yeah . A: SMARTboard , there it it . A: So if you wanna have a look at it , it's over there in the projects folder . B: Yeah . A: And then I guess we'll start in thirty minutes again . A: Thank you . D: Very good . C: Okay . B: Okay .

The project manager opened the meeting and recapped the decisions made in the previous meeting. The marketing expert discussed his personal preferences for the design of the remote and presented the results of trend-watching reports, which indicated that there is a need for products which are fancy, innovative, easy to use, in dark colors, in recognizable shapes, and in a familiar material like wood. The user interface designer discussed the option to include speech recognition and which functions to include on the remote. The industrial designer discussed which options he preferred for the remote in terms of energy sources, casing, case supplements, buttons, and chips. The team then discussed and made decisions regarding energy sources, speech recognition, LCD screens, chips, case materials and colors, case shape and orientation, and button orientation. The team members will look at the corporate website. The user interface designer will continue with what he has been working on. The industrial designer and user interface designer will work together The remote will have a docking station. The remote will use a conventional battery and a docking station which recharges the battery. The remote will use an advanced chip. The remote will have changeable case covers. The case covers will be available in wood or plastic. The case will be single curved. Whether to use kinetic energy or a conventional battery with a docking station which recharges the remote. Whether to implement an LCD screen on the remote. Choosing between an LCD screen or speech recognition. Using wood for the case.

A: . A: . B: . B: . B: . B: . B: . C: . A: I'm proud of it . C: Okay . C: This is our final meeting , the detailed design meeting . C: And again I'll take minutes . C: The what we have to get through in this meeting is firstly the prototype presentation from you two , so you can show us what you've been working on so diligently . D: Yeah . C: Um then then Cat's going to present the evaluation criteria that we're going to be evaluating this against . B: It does look very cool . C: Then I need to say some st a few things about finance , 'cause we have to check that it's within the finance criteria . C: Um and then we'll be making sure that our product fits both the evaluation criteria from Cat and the financial limits . C: Um and then we uh will have a brief evaluation of the whole process of production and design that we've been through . C: So we've got forty minutes . B: And then do we get to make a remote control ? C: S 'Cause we missed out . B: Yeah . C: So it's now I guess that we're supposed to start at fifteen thirty five , so we've got until four fifteen . A: Uh-huh . C: Is that right ? A: How how much do we have , forty minutes ? D: Yeah , about four fifteen , yeah . C: Yeah , until about four fifteen . B: Yeah . A: Yeah . C: So yeah . A: Okay , so . C: Go for it . C: Do you want Yes . D: So , you said um are are we starting with the the so will you maybe start with like the mm the shape and things and and then I will explain the the user interface th uh things , like the buttons and the scrolling things and Well , but it's it's just an a approximation . A: Presentation . A: Okay . A: Okay . A: So um basically going with our trend of vegetables and we selected the colour and approximate shape of banana . A: Um Yeah . B: You think bananas are a safe thing to use ? B: It's a bit um phallic . A: Um Yeah . C: Dual use , perfect . C: Dual use , perfect . B: Oh , your remote control ? B: Oh that's just bad . C: Does it vibrate when you press the buttons ? C: Sorry , sorry . A: Um so basically it's the it's the flip open thing again . C: Mm-hmm . A: So now we we have the okay , so Ma Maarika will explain you the user interface there . A: And it flips open on the side , so it opens like that . C: Mm-hmm . A: And we have the user interface o in here and uh the the L_C_D_ and and the scroll are inside . C: Wow . A: Um well , everything else is probably user interface , so . A: Yeah , yeah . D: Uh yeah . C: And it's the whole thing's made of rubber , is that Mm-hmm . D: Rubber . A: Oh yeah . A: Yeah , it has , yeah . D: Yeah , . B: Is it to scale , or do you think you can make it a bit smaller ? D: Um it could be made a bit smaller , and and of course it would be and yeah , but um one thing we actually kind of um forgot while designing , that one side was supposed to be rounder , so we said the back side round , yeah . B: Yeah . A: Yeah , well , but i since it's made of rubber anyway . A: I I think it's it's uh Yeah . D: Yeah . B: It l does look like the curvy and then the whole shape's curvy , so I would say that this curvy does look quite like a vegetable . C: Yeah . D: Yeah . A: Mm . A: Hmm . D: And it's spongy as well . B: I wasn't very keen on that , but yeah . D: So so uh the user interface as as we discussed last time uh mm on on the on the cover we just have the very basic things . C: Huh . C: Mm-hmm . D: So we have that n uh channels here starting from um uh one two three there would be numbers in in the on the actual one . C: Yeah . D: So it's four , up to four , up to seven , up to nine and zero , z zero here . C: Six seven eight nine . C: I like that . D: Yeah . D: And then , well this is on off button . D: It's it's quite standard mm place for it and and also the colour is quite often red , so it's it's kind of user friendly . C: Yeah . D: And then these ones would be for flipping the channels back and like the previous one and the next one . C: Uh-huh . D: And and we would also have a l little um thing saying here , previous and ne prevon prevon next . B: So where's the volume ? C: Yeah . D: The volume is is scrolling . D: On the side , this one . A: It's on the side . B: Ah , you did get that in then , mm-hmm . D: Yeah you just do it like this . D: And and and it's it's on the back is mm cover or back lid , because if you flip it open , you can still do the scrolling here . B: Oh okay , . C: Mm-hmm . D: See ? D: So the volume is you just scroll , but then once you flip it open , okay , there there you have the screen and and you have the mm spinning wheel with options to choose . C: Yeah . C: Mm-hmm . D: You can move back and forth and then if you need to m choose something on the screen , you just push the cen mm the middle button . C: Mm-hmm . B: Cool . B: Oh , the thing we forgot was like a mute button . D: A mute button . A: Uh no , we we'd not put so on on the cover we have the the bare essentials . B: Yeah . D: Well , we'll have this on the screen , on the display . C: Y or you could have it so you on the wheel if you . B: On the wheel , like if you hold the wheel down then it will mute . A: Uh on the L_C_D_ we r you know , the main menu will have various options . D: Well , but the but the mute yeah , the scrolling is kind of you have to scroll all the way to make it mute , right ? C: But if you hold it in , if it's a scroll and click so you hold it in ? B: Yeah , but it's a scroll and click , isn't it ? A: Mm . D: Okay , yeah , okay . B: Okay , cool . B: So that that solves the whole mute issue . A: Mm . D: Yeah . D: And okay , so i so the the voice recognition is also just part of it . D: You can't really see it in the interface . C: no . A: Yeah , it's hidden in there somewhere . D: Yeah . D: And we do have the logo on it as well . C: Mm-hmm , very good . D: So I think it Yeah . C: And it's with the the black and yellow you're even in the right colours . D: Yeah , I think um we could do l the logo in grey , as it is on the website . A: Cool . C: Mm-hmm . B: Yeah . A: We ran out of resources here , so . D: In the actual one . D: Yeah . D: So if you have questions . A: You can have a look . C: Very good , let's have a look . C: Test it out . C: Uh it's a sort of intermediate colour , I guess . B: Yeah , oh , we hold the remote . B: Oh , but it it does feel all cold and slimy . B: I hate Play-Do , it's just minging . B: But yeah , uh that's cool , cool . C: Very good . B: Mm-hmm . C: Okay , so maybe if we go on to evaluation cri criteria and then we'll there I suspect we're gonna have a couple of minor finance issues , but um we'll se I'm sure we can get around them somehow . B: Okay . A: Yeah , see the budget . C: We'll just send all of our manufacturing to some nice poor country and cut some of the prices that way . B: Wales . C: Wales , for example . B: Mm . B: Cool , okay . B: Right , okay . B: Fabulous , yeah . C: Marketing Expert . B: Okay , cool . B: So what we're gonna do is prefer prepare the evaluation of the new design . C: Mm-hmm . B: Um so we're gonna be using a seven point scale , so one is , you know , yes , it totally meets with that requirement and seven is , no , it really doesn't , we need to go back and start again . B: Um , you know . B: Basically , what I did was I went through all the like user requirements and things that we've done and we've worked on and like made a list of them . B: Um you know , so that we can evaluate each one and like so it was about going back to the start and saying oh yeah , we did manage to do that , or oh no , we really forgot about that . D: Yeah . C: Mm-hmm . B: Okay ? B: Cool , so these are what they are . B: Oh Yes , I did have A_ , B_ , C_ , and D_ down here , but it seems to have turned into like just bullet points . C: So for each of these we need to give it a one to seven . C: Is that right ? C: Mm dots , never mind . B: Okay . B: But if you can imagine that they say A_ , B_ , C_ , and D_ , then that would be really good . A: I guess we'll give it maximum points in everything . D: Yeah , the yeah , it's definitely attractive . C: Yeah , I agree . D: Oh , the locatable thing we actually forgot . B: Well , I thought we'd um kinda said that you'd have a little thing to stick on the T_V_ ? D: Yeah . C: Yeah , just prepare one now . D: Shall I just prepare it now ? B: Yeah . D: It will be red , too . B: Cool . B: Okay . B: So , be attractive to look at . B: That's this one . B: What do you all say ? A: So ? C: I reckon it Yeah . D: S seven was th the maximum , yeah ? B: Yeah . D: I I go for seven . C: Seven , yeah , it's terribly sexy . B: Oh we're all so proud of the . A: Yes . C: Yeah . B: Okay , so that'll be a seven for A_ . B: Could oh no , you can't whilst that's up there . B: Okay um uh what I've done on the next page is I've set it up so we just put the marks in . C: Ah , okay . A: Okay . C: Excellent . C: Except we can't uh we can if we then yeah , I'll take a note , it's fine . B: Yeah . B: But that's alright . A: But we can we can I can I can take note uh uh Um the the only thing that we were considering was that uh this thing is kind of more for right-handed people than for left-handed people , so if you're left-handed you're kind of left uh scrolling with your finger . B: If you take a note of them , and then I'll put them in in a minute . B: Okay , so we're all agreeing on seven for A_ ? C: Yeah . B: Cool , okay . B: Does it match the operating behaviour of the user ? D: I would think yes , yeah . C: I think it does . B: Yeah . B: I mean Yeah . D: Yeah , so y so we we might do we might want to do like a uh another m model another another version , which is like exactly the mirror image of this one . C: Alright . C: But that's gonna be a problem , 'cause you don't always have all left-handers or all right-handers in a family . A: But then yeah . A: Yeah . D: Yeah . A: So bu it's it's not a huge problem , because i i it is operatable . B: I th I think it's not it's not like it's a pen . D: But then then I think left-handed people are already used to discrimination anyway , so they just Yeah . C: Yeah . B: Yeah , but I mean because it's not like it's a pen , you know , left-handed people can't normally write right-handed , but they can normally do most things right-handed , so I would say it's not such a big issue . C: Yeah . A: Right . D: Yeah , because I mean anyway , right-handed people would be able to scroll with it , so i if the majority are right-handed , it's uh Or maybe six , because it's just one one i one among the issues , I mean . C: Mm-hmm . B: Yeah . A: Yeah . C: Yeah . B: I mean you can you can use your finger to to scroll rather than your thumb . C: Mm-hmm . C: Yeah . A: Yep . B: So I mean that does kind of negate the whole R_S_I_ issue . A: Mm . B: So maybe we need to put that needs a little bit of investigation , maybe give it a five , I would say ? C: Um Six . B: What do you what do you all think ? A: Mm . C: Yeah , I think I think for um I mean most people are right-handed , so in in terms of our greatest target group , I think it's pretty good , but we might want to flag it for management , they want might want to um They Mm-hmm . D: Yeah . D: Yeah . A: One more thing is that i It might be a little clumsy when when it opens up , right , so it opens on the side . B: Okay . D: No , yeah , but mm but we have it nicely with the hinges here yeah . A: So Yeah yeah yeah , I mean yeah . D: So it won't be a problem , it will be and it will be it won't be heavy . C: Yeah . B: Yeah . A: So you guys can decide wh whether Oops . B: Yeah . B: I th I think the alternative is flipping from the top . D: Yeah well yeah , but it's it's a bit long . A: Yeah , but we which makes it kind of really big , yeah . C: The length is gonna be difficu Mm . D: It's a little bit long . B: Yeah um But you were thinking about making it smaller , yeah ? D: Well , I mean it can be opened like this of course and yeah . A: Uh this this kind of uh makes it more and two , it might interfere with the I_R_ channel . B: Because So you have to keep that side flat . D: S uh slightly smaller . D: Yeah , but if we flip it open only as much as that . A: Okay . B: So it works like a mobile phone flipping , but y you know , as long as that side's flat , than that will work . A: Right . B: Okay . A: Okay . B: Um okay , so C_ . B: Are are we admitting defeat on C_ or are we saying we're gonna stick a locator on the T_V_ ? C: No , we're gonna put it like we've got th there's the locator dot . A: No , we have a locator . B: There's a locator . B: Cool , so that means you need a that does mean you need a little speaker on it though , doesn't it ? D: Mm that you stick on T_V_ . C: Mm . B: To make it beep . D: Yeah well w but l but the speak sample speaker is included , so it it has some capacity to mm to do some to make some sounds , so yeah . A: Yeah . B: Or a buzzer . C: Yeah . B: Okay . A: Yeah . B: So that's two , so that's seven , yeah . B: It's locatable ? D: Yep . B: Fabulous . B: D_ . A: Intuitive , completely intuitive . D: Yeah . D: If uh uh if this means intuitive , if it means the way people kind of are used to finding things and it's I th I think it's Yeah . C: Yeah . C: I'd say six , 'cause the I mean the the standard layout for numbers is three three three and one , rather than the way you've got it . C: I really like the way you have it , but it's not the immediate thing that you're used to . B: Yeah . A: Intuitive . B: Yeah , and I mean d So , should we maybe say f a five and say it is intuitive , but it's different , so , do you know , I mean it's obvious how to use it , but you might have to think about it first . C: So Might be But it and it's something that they will be experiencing in a lot of different places soon . A: And uh even the scroll , it's a it's a new technology so m m might be a little more difficult for people to get used to in the beginni so it is kind of not very intuitive but uh it's a good technology , I mean once they get used to it . A: Yeah . A: So l Yeah , okay . C: Five ? C: Yeah . B: So we give that one a five , you think ? C: I'm happy with five ? B: Yep . A: I'm gonna give a seven in everything , so . D: Yeah . C: Yeah . B: I'm glad you're accepting this . B: It has taken a little while , hasn't it ? B: Um intuitive but Sorry , it's really hard to write on those . B: I just went a bit mad , didn't I ? A: Mm . B: Um okay , cool , E_ , okay . B: Um I would guess this comes back from this whole B_ thing links in here , so possibly for left-handed . B: Investigate . C: Yep . C: But otherwise it's superb . B: So , should we give it a six ? C: Six . B: Six ? D: Um uh the ergonom ergonomic design well mm I mean I d uh I dunno , I mean the the repetitive stress things , but then who would be really pushing the buttons so much on the on the remote control anyway , yeah ? C: Yeah . A: Yeah . A: Yeah , unless you are a all the time sitting . D: See . D: Yeah , so it's kinda Yeah . A: Yeah . C: Well we've banned them from Yeah . A: Yeah , I I think it is ergonomic . B: I used to send fifty texts a day , you know , and I never got repetitive strain injury from that , so I find it quite hard to believe to be honest . A: Mm yeah . A: And moreover it it has um L_C_D_ and everything , so that uh you know uh we minimise the pressing of the buttons anyway . C: Yeah , it's varied . C: Yeah . B: Okay , so we give that a six , yeah . C: Six ? B: Okay , F_ . D: Yeah , it does have yeah . C: Voice control have seven . A: Absolutely . B: Hang on , how come it's showing up with the things there but it only had bullet points there ? B: That's just Oh okay , cool . C: Ah , that's the second one . C: So you must have changed it on this one where it's got score , but not on the previous slide . B: Um right , so . A: So it has voice control . B: Yes , so that's a seven then . A: Yep . B: Um , cool . C: G_ technologically innovative . A: Anyway it ha yeah , it's the most sophisticated remote that I ever seen . D: Technologi well Yeah . C: But in terms of the actual technology , none of it is actually new . D: Well mm we have we have the sample speaker as well , which is yeah , it's kind of new . C: Yeah . B: Yeah , but I mean you don't They're never been used i they've never been using remote remote control before I don't think . C: All of the components have been used in other things before . D: But at the same time they are all they are all relatively new . A: Yeah , but they've been brought together in a remote . C: But do yeah , yeah . C: Yeah . C: What do you reckon , five , six ? B: Yeah , what do you all think ? D: Six . B: Six ? A: Yeah . D: I mean how how far can you go with a remote control , really ? B: Well , that's it , I mean Yeah , but I mean everything has been used in space before it gets to anyone else really , hasn't it ? D: It still has to do what i what it has to do . C: Yeah . B: So , I don't think many peop That's it , they can take it with them . C: Space remote . C: Put fashion in electronics . A: Absolutely . D: Yeah , isn't it fashionable ? D: Yeah , sure . A: The carrot banana remote . D: It's the maximum fashion . B: So , we give it seven , and we write There we go . D: Fruit fruit and vegetables are fashionable these days , so . D: So I think we've done very well , but What's the assessment ? A: I think that's a . B: Cool . C: Very good . A: Yeah . B: So , we need the average here , so we got Seven So we've got four sevens , so that's twenty eight , three sixes , eighteen . D: The average is about six and something . C: Yeah , one . D: A little bit over six . C: Or a seven . A: There are how many sixes ? D: No , wait , a little bit under six . A: One , two , three . D: No , wait . A: Three . A: And one five . D: Oh , three sixes , okay , yeah . C: Fifty one , one , two , three , four , five , six , seven , eight . A: Okay , twenty eight , thirty eight , fo forty six . D: Four sevens . A: Forty six and five , fifty one . C: Six point point about six point five . A: Fifty one divided by Mm I guess it'll have to wait for a bit . D: Six point something , yeah . B: Two three four Seven eight . D: Six point five , yeah . C: Close enough . B: Okay , that's pretty good , I think . C: Now wait until we get to finance and then we'll see if we can afford it . C: That's all you've got at the moment , or did you have anything more ? B: Um no , that's it , yeah . C: That's it ? C: Alright . C: So , finance . C: And we'll see if we can unscrew this first . B: Cool , there we go . C: Sorry , this is I'm just um Beautiful . B: There we go and there are the marks . D: Yeah . C: Not anymore . C: Computer no signal ? C: Adjusting . C: There we go . C: Okay , so we've looked at the prototype presentation and the evaluation criteria . C: And now we have to calculate the production costs . C: So I've got an Excel spreadsheet to help us do that . C: Can you read that ? C: Almost . C: More or less . C: Um I started filling it in , but of course these are provisional , so we have to go down . C: No hand dynamo , right ? B: Yeah . D: Yeah . C: One simple battery . A: Mm . C: No kinetic energy , no solar . C: The chip , we're going for an advanced chip on print . A: Advanced , yeah . C: We also said the sample sensor and sample speaker . D: Yep . C: Um single-curved surface , so that we can fold it . D: Yeah , yes . C: Case material we said rubber . D: Rubber . A: Yep . C: I don't know what special colour means . A: Mm anything uh I think which is not more . D: I think something coloured , yeah , probably . D: So I think this is probably special co no ? C: It could be Rub rubber comes coloured , it's I would maybe it's like if you want titanium coloured or wood coloured , it's different . A: Yeah . B: Yeah , but rubber comes coloured , doesn't it ? B: You know . D: Yeah . D: Or maybe maybe if you want some kind of pattern thing on it , yeah yeah , okay . C: Yeah , let's leave it as zero , 'cause it's easy . D: Yeah . B: Yeah , you might end up having to take off the sample sensor . C: We we're definitely going to have to so we've got pushbutton , and then we've Scroll wheel with pushbutton we had , no ? D: We have pushbuttons , scro we have scroll wheel as well . A: Mm . C: S for the muting . D: S yeah , yeah , we had , for muting , yeah . A: No uh we we have uh yeah . C: Yeah . D: And we have L_C_ display and yeah . C: And button supplements . D: Um Yeah , but what do we ha we have L_C_ display , but but the wh but the s spinning wheel Yeah . A: Mm no . B: No . A: We don't have we're not using any of that . C: No . C: No ? C: But the the spinning wheel's not there . C: I have think maybe it's integrated with the L_C_ display ? D: Okay , let's yeah . B: We've got more than one pushbutton though , haven't we ? C: I think the pushbutton oh . B: 'Cause then you have That means you can only have twenty five push buttons in total doesn't it ? C: I don't know if that's one Yeah . B: Not counting anything , we'd still be in budget . C: That seems unlikely . C: Push what uh whether whether pushbutton means that p count by button or do we I don't think that makes sense . A: Huh ? A: Wh wh what is the limit ? A: Uh . B: Twelve point five . D: We have to count all of them , or yeah . A: Mm I don't think so , no . B: No . B: Well it doesn't , but it uh And L_C_ display . A: No it says what what is the kind of interface , if it is pushbutton then you got a zero point five , it's a scroll wheel so we we've put it's pushbutton and scroll wheel and L_C_D_ display , so that's that's the three kind of interfaces that we have . C: No . C: Yeah . C: Yeah . C: Yeah . C: Yeah . C: So , as we can see , that's way too expensive down here . A: Wh wh what's our criteria ? B: This sample sensor . C: Our budget's twelve point five . A: Uh okay . B: Yeah , the sample sensor will have to go , 'cause that's the most expensive thing on there . C: Yeah , so that has implications though for the . A: Uh it does not have for voice recognition , but it does have for the feedback speaker . A: when you say when you press one it says one or it says hello . B: Yeah . C: For the locator . B: But that's a bit of a gimmick anyway really , isn't it ? C: Yeah . A: Mm and the locator also goes away . B: We can afford to get rid of it . D: But it was very no innovative innovativeness . C: Yeah . B: So that means no locator , does it ? D: Well um yeah . B: I mean does Yeah . C: What else does it need ? D: Well the speaker uh the sample speaker is is expensive , but we could just have some some very very easy device that just beeps . C: Yeah , 'cause the sample speaker was , I think , more complicated then just a beeping thing . D: This would be Yeah , yeah yeah there you record your samples your speech samples and Yeah , then then we would be in the b budget . B: Yeah . C: Yeah , okay , so we Uh-huh . A: A also i in the case I'm not sure that you will evaluate this as a curved surface , because it's just rubber , so it's probably a flat surface rubber . A: Uh I mean uh um yeah . B: Okay , yeah . C: Right , so we need one fifty off . A: Um So tha that mean that we cannot press how do we how do we make a selection in uh in the L_C_D_ ? B: See , I was gonna say the scroll wheel pushbutton thing , 'cause But that's well you would just have to to spin it down . C: Take it down to just a scroll wheel . C: We could do Yeah . A: If in the L_C_D_ we can scroll , right ? A: But how do we make a selection if we d cannot push the button . D: Yeah b no no , you can push this one , but we don't have a pushbutton uh we ca we don't have this muting mechanism for this scrolling thing . C: You can have to scroll it straight r roll it straight down for for mute . D: Mm-hmm . B: So that's point three . A: No w w w but ha it's it's the scroll wheel and I thought we were referring to this as a scroll spinning wheel and pushbutton thing . D: But I mean we can put an additional mute button on the top as well . D: If you Mm . B: Yeah , I mean that wouldn't actually cost any more . B: That's the spin wheel though , isn't it ? B: Didn't that come with the L_C_ Yeah . C: That's with the L_C_ We decided , 'cause it's not on our list . A: That comes with the L_C_D_ ? B: Yeah . A: Oh so so the the this is . C: The scroll wheel is on the side . A: So we're adding costs for right , okay uh I mean I think this is good . D: So Mm-hmm . B: S so we're point three over . C: We're point three over at the moment . C: It's nothing n Yeah , I have Yeah . B: Unless we just take off the scroll wheel altogether and just have pushbuttons for the volume . B: Could b still put them on the side . B: But yeah . B: I mean the scroll wheel's pretty cool , but Yeah . A: Instead of scrolling here we have two buttons here , up for up and down . B: Yeah . A: On the side . A: Mm uh it sounds good actually , yeah . D: Okay , yeah . C: Rather than having three different things that people have to do . D: Okay . C: There we go . C: Oh look , we're way under budget and we'll make huge profits and we'll all get bonuses . B: Yeah , well we could admit to the single curve , couldn't we ? C: Or or that we have to have some sort of special colour . B: Yeah , but Yeah . C: So that's alright . C: We we'll leave it at that and then I'll take I can send it back to management and say we weren't quite sure about the colour , if that costs extra then we've still got some space for it , yeah . A: We have , yeah . D: Yeah . B: Yeah . C: Excellent . C: Alright . C: So did we lose um on our evaluation criteria , as a result of doing that ? B: No . B: No , I don't think so . A: Not really , no . A: Because we keep all the features , we keep voice recognition , we keep L_C_D_ display . C: Mm . B: Yeah . A: We instead of having scrolling we we just push the buttons . C: Yeah . B: We just got rid of a gimmick that was never anyway , and the scroll wheel is I mean essentially the two buttons that was it's not a great difference I don't think . C: Yeah . A: Um yeah . C: Yeah . A: Yeah . C: Alright then . A: But we lose the locator . B: Really ? C: We're gonna have a beep . D: Well we're going to have a beeping thing . A: So instead of speaker , . D: But yeah , it's it's not like sample speaker , but it will just beep , so we still have the locate . C: Yeah . C: Yeah . A: 'Kay . B: Cool . B: That's not a very exciting colour . B: I think you should make it more vegetable-like . D: Which colour , the the colour of the phone or the colour of the But it can be yellow as well . C: Tha . B: Oh the the beeper thing . B: It Yeah , I think Jen wants it to vibrate . D: It can come in the same colour as the the case . C: 'Cause we we won't have run out of our pot of Play-Doh . B: You know , your pen vibrates ? C: Yeah , I know I know , my pen vibrates . B: Yeah . C: But only for a very short time . C: Um okay . C: So looks like we've designed a banana . C: Well done , team . C: Um we need we've just got about ten minutes or so left of the meeting , so it would be good if we could just have a little talk about the project itself and how it went , um so that we can feed back to the management for next time they're designing a product . B: Cool . C: Feedback ? A: I think it mm I think uh n one thing that was lacking uh was that we did not know what the various things cost to begin with . C: Ideas ? D: Yeah mm , as far as creativity is concerned , yeah I think there was there was room for creativity . D: The only the only problem being that at the end we had to cut some things down because of the the budget we had . C: Mm-hmm . C: Mm-hmm . B: Yeah . A: Um we kap kept a adding things randomly . C: Yeah . A: So , had we known Yeah , that or not , yeah . B: If we'd had that sheet at the beginning should've been like , okay , so we can have that lot , let's just throw it together and do what we can . C: Mm-hmm . D: Yeah , yeah , yeah . A: Yeah . A: So d all the random decisions at the end could have been prevented . B: Yeah . A: Mm . C: But in terms of the process of um going and working individually and then coming back to a meeting , that that worked in terms of . A: Yeah , mm . B: I think 'cause the meetings were so regular , you know . C: Mm-hmm . B: It wasn't like we were alone for very long , so you didn't st go off and think , wouldn't it be great to have a vibrating remote control shaped like a banana , and then , you know , come back three days later and Jen's going look , look , it vibrates and it looks like a banana . C: Mm-hmm . C: Banana . D: Yeah . B: Um yeah , so yeah . D: Yeah , the m the means were very very good , the means we used . C: Mm-hmm , the whiteboard digital pens . D: And the pens . B: Uh I like the pens . C: We like the pens . B: I want one . B: That would just be so cool , to d do all your notes and s I don't think you should say that was the recording . C: Yeah , you could take it to lectures and just write stuff down and have it printed out when you got back to the office . A: Yeah yeah yeah , that's it's it's I wonder what one of these costs . D: Yeah , yeah . C: They great ? C: Do you think they'd notice if one went ? C: Oh okay . B: Okay , cover up the microphone . B: Alright , let's take it . C: Yep . C: Shh . C: Yep . B: Okay . C: But that worked well having having a whiteboard that we could draw on as well as having the PowerPoint , 'cause the I find that the problem with PowerPoint often is that it's so static and you can't change it once you're in there , yep . B: It is a bit limiting , isn't it ? D: Yeah . A: Yeah . B: Yeah . D: Yeah , and and and this time also the time limits but actually preparing the Yeah . B: Yeah . B: The thing flew in , you didn't have the whole whooshing thing , 'cause there wasn't time for that , so yeah . C: Mm-hmm . C: Yeah . C: That's alright , that always irritates me anyway , yeah . B: Not that you can do that on the board , either . B: We could make some little Yeah , totally , I mean that was fairly tight anyway , I mean especially with that last-minute alteration . D: But yeah , but I mean already just just preparing the slides before before the meeting , yeah . C: Mm . D: Yeah . C: Yeah . A: Mm yeah . B: back it , this is just had to be changed . B: And yeah , so cool . C: Yeah . B: Are we supposed to say nice things about Jen now ? C: And presumably you don't you can say nasty things as well . D: Yeah . D: I was I was satisfied with with the leadership , yeah . C: I have no stake in it . B: Yeah , definitely . A: Yeah . B: You weren't like a a dictating leader , so that was always good . C: You have to say that , 'cause I'm taking the notes . D: Mm-hmm . C: I'll leave the room and you can have another go . B: I know you've got the pen , you might attack me with it . C: Better than that than the banana . D: And then the teamwork I think I think it worked quite quite nicely , yeah . C: I think it worked quite well . B: Yeah . A: Yeah . C: Did anyone feel that they were getting sort of covered up and not being able to say their bit ? D: To express them mm mm no . A: Mm . A: I guess it was a fairly small group , so all of us got to express our opinions , yeah . C: Yeah . B: Yeah . C: New ideas found . C: Not quite sure what about . D: Well it's it's it's pretty new , pretty novel solution for a for a remote control really , all this flipping open thing and Yeah , neither neither do I , but I've never seen anything and and none of my examples were was was like this , actually , so . C: Yeah . A: Mm . C: Yeah . B: I don't know , I don't go shopping for remote controls that often , maybe somebody's already though of it . C: Mm-hmm . B: Yeah . A: Hmm . B: Yeah . B: I'll be looking out next time I need to write an essay . C: Yeah , that's right . B: That looks boring , I'll see if anyone's made a remote control . D: Yeah maybe w maybe we could have a patent on this one . B: Yeah , yeah . A: Yeah . D: Patent patent patent . C: Banana remote . B: I think we'd like to think the ideas were new , but we've got no way of finding out . D: Mm . C: Yeah . D: Mm-hmm . C: Or you can always go to Google and type in banana remote control . B: That vibrates Yeah , but that would just come up with like other things really wouldn't it . C: Flip . C: Vibrate . C: And uh yeah . C: Nothing that you really want . C: True . C: Yeah . C: Okay . C: So , costs are within budget , well within budget , including a little what have we got ? D: Yes . B: Yes . C: One Euro left over for bits that we didn't foresee . C: Um we've evaluated the project . D: Yes . C: You've got the scores . B: And it's fabulous . C: Can you put that in the project documents file ? B: It's in the project documents . C: It's in there already . C: And the process wheel didn't really have any major problems with . C: Were there any was there anything that you found difficult , or anything that didn't go as smoothly as you'd hope ? D: And my main difficulty was the the time pressure . C: Yeah . D: Otherwise it's it's all fine . B: Yeah , yeah , sometimes it's like a little bit rushed . A: Mm-hmm . A: I thought that was good though , because if you're given too much time then you got nothing to do with your time and um yeah . D: Yeah , yeah , yeah . A: Although we could have made the R_s better had we had five more minute . D: Yeah . C: Okay then . C: Um I think we're still well within our time . B: Yeah , we've got like five minutes left . C: We've got about five minutes left , but if we've finished , then we've finished . D: Yeah . C: We're just too too efficient and you should never drag a meeting on just because you have extra time . A: We certainly are , mm . B: Yeah . A: Yeah . D: Yes . C: So I would say that's the end of that meeting . D: Yeah , it was a pleasure working with you . C: Thank you , team . B: 'Kay . C: It was very productive day and Mm uh no . A: Yeah , same here . B: We could draw animals on the board again . A: Mm uh no . A: I don't think so . D: You can make some animals . B: I don't like Play-Doh , no . D: Oh , you don't like anim It doesn't ? B: It's just minging . B: It smells so bad . B: It does . D: Smells quite nice . D: Smells very sweet . B: Mm . C: Right , so we have to complete the final questionnaire and meeting summary when they send it . A: Was there a questionnaire already sent ? C: I don't know if it's already sent or not . B: No , it hasn't been . C: Um presumably I have to I don't see why you can't stay here , really . B: Do we have to go back into the other room or can we stay in here now ? B: Okay , so the other way . C: Did I save this one ? C: Production costs . D: I made your animal for you . C: It was supposed to be pink . C: But it was blue on the board .

The project manager opens this detailed design meeting by going over the agenda. The designers present the prototype, which they decided to make the color and shape of a banana. They demonstrate the remote components, showing how it flips open on the side and features a LCD and scroll inside. The marketing expert gives the product evaluation, which is based on the criteria of attractiveness, whether it matches operation behavior of the user, locatability, intuitiveness, ergonomic design, and how technologically innovative it is. They rate the product using a 7 point scale and come up with an average score of 6.5. The group goes on to calculate the production cost and finds they are over the budget. They have discussion and decide to eliminate the sample speaker locator and the scroll wheel inside. The team discusses the project process- saying that they had to cut out some creativity in order to meet the budget because they had not known the cost of features beforehand. They were satisfied with the leadership but felt rushed for time. They finish the meeting 5 minutes early and the project manager tells them what is left to complete. The team needs to complete the final questionaire and meeting summary. The remote will be black/yellow color and the shape of a banana. Remote flips open on side. LCD and push buttons inside flip-open door. The LCD will display the main menu, which offers various options. Has an on/off button, channel flipping, volume scroller on side. Corporate logo will be in grey. Remote uses one simple battery and an advanced chip. Single-curved surface. Rubber case material. Locator will have a beep instead of a speaker. When rating the product on how well it matches the user's behavior, they found that the product is more convenient for right-handed people and less so for those who are left-handed. When rating whether the product is intuitive, the layout is different,a good technology but less standard. It could be more difficult to get used to. The team had to cut out some features in order to make the budget. This happened because they had not known beforehand the cost of such features.

B: . D: . A: Okay . A: Well , let's start . A: What are we doing ? A: Oops . B: Hmm . C: Ah , pinball . A: Okay . A: Okay . A: Not doing . D: Mm . A: Uh Very good . D: Ah . B: Oh . D: Hey . D: Ah . D: Now I have my screen back too . A: Okay . D: Yeah . A: we have presentations . A: So first , it's your turn . B: Mine . B: Oh , great . A: Yeah . C: Huh . A: Isn't it amazing . D: Yeah . D: Very interesting . B: Uh Yes , well uh let's uh talk about the interface uh concept . A: Industrial Designer . A: Interface concept . B: Uh , first I'll uh I'll uh discuss the buttons we just chose , uh show you some samples , uh uh discuss some colours and design maybe , already . B: And uh my personal preferences . B: Well we chose the power button to switch the television on and off . B: The bu uh the mute button to switch the volume on and o on and off . B: The channels buttons , one to nine , and uh off uh uh zero to nine , and the uh button to choose uh higher channels than nine . B: Uh the volume and channel quadrants , uh left and right , up and down arrows , to uh do the volume and channel . B: And the menu menu button to man manipulate the L_C_D_ uh display . B: Um , I found some uh interesting uh uh samples . B: Examples . B: Um , well uh what's pretty standard is uh that it's that they're all pretty uh uh high uh Yeah . D: Large . D: A lot a lot of buttons buttons . B: Yeah . B: Large and and and pretty thin and uh and long . B: Um , power buttons are mostly at the top uh left or right . B: Um , well we see the the the same uh arrows . B: Like there . B: And uh Yeah , well arrow b buttons can be blue . B: And what's interesting is the the the icons on the buttons . B: Some buttons have icons like the play and stop , but we don't use that . B: But uh , these we we have to choose the right icons , or or letters . B: Uh this is the V_ for volume , but they're both uh a V_ . B: So it's it's not really very uh clear what's the function of that . D: Yeah . B: Um Yeah . B: So , that's Uh , well Yeah . A: Can you go back one page ? A: For the uh menu , what do we use for that ? A: We don't have buttons for the menu . A: Or we may have to use channel of the volume and channel . B: I thought that was our uh idea . A: Okay . B: So , uh how Like this . A: But uh You have to put it on the Yeah . B: Or or this . B: And that the menu button is okay . A: Yeah but , has to be clear that you can use the arrows . B: Yeah , okay . D: Yes . B: Uh , so the The icons on the arrows , as well , you mean . A: Mm-hmm . A: Yes . A: The second one . B: Yeah . B: Uh , well that's something to uh think about . A: Okay . C: Uh , maybe I'll have something in my uh presentation . C: And you will see it . B: Okay . D: Okay . B: Um , well I don't I don't know if we have to discuss this already , or in the next uh meeting . B: But uh , as we have to uh to to design the the case and the whole uh remote control in our uh our our corporate uh company uh uh colours and the logo , I would uh recommend a yellow case . B: Uh , round edges . B: The logo at the bottom . B: And uh , well maybe each each uh set of buttons uh has uh has his own colour . B: So , it's good . B: Uh , recognisable . B: K so , I think . A: Not too much colours . B: Uh , no . B: Not too much . B: But uh No , no , no . A: No , it's not flower power . B: But this has to be has to be trendy and uh and Uh , yeah so good uh good icons on the buttons , and uh and big buttons is my uh personal uh opinion . A: S okay . A: Okay . B: That was that . A: Thank you . A: So , you're next . C: I'm next , okay . C: Yes . C: No . C: Here we go . C: Uh , at first we will uh I will f uh say something about what younger people want , our uh group w uh w uh we want to uh sell our remote controls to . D: Okay . D: Mm-hmm . C: And then , I'll discuss what my opinion is about the costs , about uh what battery is in it , what kind of buttons also . C: First uh , the younger people , they want like soft mat uh materials and primary colours . C: Like , totally yellow , totally red . C: Uh , so it's visible . C: Uh , the shapes are curved and round , like uh you also said . C: Maybe it's nice to uh get a remote control not like all the other ones , straight and uh flat and long . C: But to give him the shape of your hand , so you it's easier to use or something like that . C: But that's just an idea . C: And then , I'll have to discuss about the costs uh of all the things for the remote control . C: The battery , there are few options . C: Uh , I think the best option is to use uh the basic battery . C: So , everybody can buy it uh at the at the supermarket . C: Or use uh a k uh kinetic battery like uh within a watch . C: When you uh shake it a few times , it it's loaded . C: Uh , the the form of the remote control , I think it's also nice have it curved . C: And maybe like it's hand-shaped . C: Uh , so uh you take it here in your hand and here are the buttons . C: Uh material , you use plastic . C: Hard plastic uh because uh it won't have to burst uh like in the in one time . C: And also rubber because the younger people like that , what we see in the research . C: Uh the push-buttons . C: We have one new thing uh discovered . C: It's a scroll push uh thing like a mouse . C: Maybe it's uh easy to use uh for the channels . C: When you want to go m move up , you just scroll up and click on the button , if you wanna see the next , uh if you wanna see that channel . C: And also for the mouse , uh for the volume , it's also uh easy to use . C: Just scroll a bit up , scroll a bit down . C: And that's also easy just w when you have a thing like this , and you get it here . C: You can do it with your thumb . C: And with your l left hand you can uh push the buttons uh if you push uh channel one , you can see channel one . D: Hmm . C: The electrics um with a scroll push uh button , we must use regular uh chips . C: There are also uh simple chips . C: They are uh cheaper . C: Um , but then we have just a basic uh uh remote control , and I think there are a lot of those uh things , and people won't buy it any more . C: They have seen enough of it . C: And you have also advanced um chips . C: But that's with the L_C_D_ uh screen . C: And the costs will increase a lot more . C: And I think our budget is too low to use and an L_C_D_ , and the chip who is more expensive . C: And maybe it's also then uh thoughtful if we u uh use uh as um different kind of uh shapes for the for remote control , that we then use the primary colours . C: Like , you get a yellow uh remote control , red one , blue one , et cetera . C: You have any more questions about this ? C: I think the main thing is we look at the costs . D: Yep . A: Hmm . C: And not too basic , not a basic remote control , who everybody already has . D: Yeah . D: But , thi i uh This is with an L_C_D_ ? D: No , not . C: Not with an L_C_D_ . A: No , isn't . C: No . A: But the L_C_D_ is easy when you use the scroll uh buttons . A: Then you can scroll , you see what number , and then you push . C: Yeah . C: But then , what I say , the costs will uh get a lot higher . A: But then it's not easy to use scroll uh wheel . C: Th then you'll see it on the television . A: If you don't Hmm , yes . A: But then . A: Yeah , then you go one down one up . A: When you scroll . C: Yeah but l when you see a menu uh on the television , it's like you see uh one to twenty , you go uh uh s scroll up , and push number tw twenty . A: Yeah but like we said before , it has to be used on every television . A: So you may not be uh No . A: The television must do that . C: Mm-hmm . A: So Yeah but young people have to have all their uh room . C: Yeah , I think the younger people will have newer televisions , which can provide our uh remote control . A: And mostly they are smaller . C: Yes . A: So Most the times that are not advanced televisions . C: But that won't be a problem . C: I think . C: No , but then we'll get to the regular uh remote controls . C: And I think , what I said , everybody has them uh has them already . C: And they go to a uh supermarket and buy them uh for two Euros . C: Uh , and ge and get the most cheapest uh thing . C: And I think we must look further to uh to devel d develop something news . A: Okay . D: Uh , can you give an indication in b uh in the cost difference between uh the chip with L_C_D_ or without ? C: I got it on my screen and it was uh higher . C: But I don't know uh how much higher . D: 'Cause it I think if we have an L_C_D_ , it will also sell a lot better . A: That's important . C: That's true . D: And that might uh bring back the costs uh Huh . C: But then we'll I think we must discuss who uh what will be better . C: If we have a better shape of the um remote control , or better options on it . C: With a scroll menu , a w scroll thing , and a L_C_D_ . C: And then a flat um remote control . C: Or , a more hand-shaped remote control , with scroll , without L_C_D_ . A: Yeah . A: Maybe you can look how how much it is for the L_C_D_ . C: I can uh look on my uh Uh Note that the push-button requires a simple chip chip . A: It's very important . C: A scroll wheel requires minimally a regular chip , which is a higher price range . C: The display requires a advanced chip , which is which in turn is more expensive than the regular chip . A: Yeah , more expensive . A: But how much ? C: Doesn't say . A: Oh . B: Hmm . A: Okay . C: That's from my manufacturing division . A: Okay . D: 'Kay . A: Well , thank you . D: My turn ? C: Yes ? A: Next . D: Mm . D: So So Yeah . D: So , my uh presentation is about trend-watching . D: Uh , I did some trend-watching . D: It's very important to uh keep up with latest trends . D: 'Cause if you don't , you won't sell . D: So , well how we did do that ? D: Uh , well we made an investigation of the market , by Trendwatchers . D: They uh watch in uh cities like uh Paris and Milan . D: Of course , well known for their uh trend uh trends . D: And well , uh what did you find ? D: Uh , we have two groups , young and trendy , and the old and rich . D: Well th and the young and trendy , they uh they starting to like uh fruit and vegetables uh as a theme for n uh clothes , shoes , and also uh products . D: And um , material ? D: That should feel have uh a spongy feeling . D: And to get a feeling for what it is , uh here is an image of it . D: Then the old and rich . D: They like uh dark colours , and simple , recognisable shapes . D: And um , they also like uh familiar material , uh especially wood . D: Now , another picture . D: To get a feeling for this . D: Well , uh then already come to my personal preferences . D: We uh aim at the younger market . D: So , we should also be uh look at their uh trends . D: However , with trends it's always if there's it's now . D: It it it might last one year , and next year it be uh can be totally different . D: And I think we want to sell our product for longer than one year . D: So , we m must not just only look at what the trend is now , as it might be totally different next year . D: So , that's uh one thing to keep in mind . C: Changing covers . D: Yeah . D: Any questions ? C: Nope . B: No . A: No . A: It's clear . A: So now , it's uh Ah , let's see . A: Now , w we have to decide Well , we have to decide on the concept . A: So , we have to look at 'S next . A: Components and user interface concept . A: So Now , we have to make some concept . A: Maybe one of you can paint it on the board . A: First , uh user interface . C: Uh , uh-uh . C: How w how we how we make it ? C: Uh Shouldn't we first discuss about like what w we all Yeah , but if I paint with More like something M like Yeah I can't dr I can't draw it . A: Yes , a concept on uh Just Yeah , but maybe we can paint it . D: Yeah . A: Uh , what do we want ? A: I'll paint . A: Okay . A: Well Something like this ? D: Mm . A: Or Shapes or What do we need ? B: Mm , yes . D: Can make several uh concepts . B: What ? A: Yes , okay . D: We have this , and we had the idea of an um a more uh uh uh like sh in the shape of your hand . A: Okay . D: Yeah I I I uh yes . C: Uh I have to . A: And you have to . A: Yeah . C: I'm not a designer . C: It's more three D_ . C: Like , um when you have a part here . C: This is the remote control . C: And then you have something like th this under it . C: So , it's easier to get it like this . B: Mm . B: Yeah . D: Yeah . C: It's like a gun . D: A g Mm . A: So , it has to be soft ? C: And it has to be soft , yeah . A: Okay . C: So , you can squeeze in it and Sorry ? A: And uh , the buttons ? A: Buttons . C: Buttons on top of it . C: And here . C: The scrolling . C: You can do it with your thumb . B: But but i that's the only scroll uh button on it then ? C: But now we use one scroll button and the other one is here . A: No , it won't . C: One till uh uh zero till nine . A: But , well there one for the sound and one for the channels . B: Yeah , okay . B: But but how Yeah . D: Yeah . C: And the b Yeah ? B: How Okay . C: Or two buttons . D: And i if we go to uh But if we have uh a me Yeah . A: Uh , two scroll uh wheels . C: If uh 'Kay c If we do If we use one , then we'll have just a switch on it , and you'll just switch it , and now it's the sound to switch back with the menu uh button . B: Mm . A: That's th that's more difficult . A: It's better in But if we don't have a L_C_D_ we don't have a menu . D: If we have a menu , uh how do we uh choose other options ? C: And then you also can scroll uh scroll in it . C: Just not like all the other ones , with uh this thing , and uh here an arrow , here an arrow , here an arrow , here an arrow . D: Yeah . C: Because uh , from h hundred uh remote controls , ninety nine have it . B: Yeah . C: Uh , then we have it on the T_V_ , the menu . D: Uh-uh . A: Yeah , but again maybe th How do we know the T_V_ can handle it ? A: You don't know . A: So , there's no menu . C: I don't know . C: It's like some sort of uh teletext option , but we don't have teletext . A: No . A: So you can't use it . C: And if we put an L_C_D_ thing on it , then the costs will uh be much higher . A: Okay , we make two concepts . A: One with L_C_D_ . A: One without L_C_D_ . C: 'Kay . C: But you all like this kind of thing . C: Uh With the scroll button . A: Good concept . A: But That's one . C: And and this one has to be soft . D: Uh-uh . C: And this has to be harder , because when it falls , it mu mu must not burst . C: Or some kind of rubber around it . B: Mm-hmm . A: It's one . A: Two . A: Number two . B: And you can and you can uh make the the power button as a trigger . B: Like uh Just to uh Oh , like a Yeah . C: Yeah . C: Yeah . C: Ah that's nice . C: Here . C: Trigger . A: No . A: But when you handle it , you put it on and off . A: It's not good to use . A: Yeah , but I'll zap . A: Fuck . A: Out . A: No , it's not good . D: Yeah . A: Now , second concept . A: One with L_C_D_ , one without L_C_D_ . A: Then uh Paint it . C: Paint it ? C: With the scroll thing on , like this ? A: One with two scroll buttons and one with without . A: Yeah . A: Uh , one with a with a menu , and one without a menu . C: So ? A: And the one with with a menu has an L_C_D_ . C: Draw it . A: Unbelievable . A: Do I have to do everything . A: Blank . A: You have Not so difficult . B: But if you put push the the menu button Yeah , wh what Yes , but you don't know which of the scroll buttons you have to choose . D: Yeah . A: Uh , that's the menu . A: There for the L_C_D_ screen . A: You have to For the menu . B: Yeah . A: Mm-hmm . A: One that way . A: And one that way . A: So Then it depends on the cost . A: S On and off . C: But is it easy to use ? C: When you have it on your left side , and Separate , more separate , h yeah . A: When it's not too big . A: Just like a a phone . B: Mm-hmm . D: M uh yeah , maybe it's better if the uh scroll-wheels are um more separate , yeah . A: Yes , okay . D: Like , you have the menu button in between uh Yeah . C: Yeah . C: On the left a scroll button , and on the right a scroll button . C: But would it be easy to use then ? C: If it's like you have a big uh I also think this concept is not what the young people were looking for . A: Very good . A: Is it better ? A: When you uh the menu , you have to go there there there there . C: They were like round curves , uh different uh Okay , okay , okay . A: Yeah , okay . A: That's that's the outside . A: But now the First the buttons . C: Mm-hmm . D: Think we have we have now two buttons missing . D: The uh um The mute button . A: Sorry ? D: We have two buttons missing . D: The mute button . D: And um , the to to uh have to uh numbers Okay . A: Mute . A: And the other . A: Yeah . A: Not so difficult . D: But , uh Okay . C: Personally , I think two scroll buttons uh aren't easy to handle . A: But how do you wanna solve it ? C: With the switch button . A: Yeah but on the menu that's not uh easy . A: Then you go down , you switch , you go into the right , you switch , you go down . C: No like uh Oh , you mean like that . A: Yeah . C: Uh , then you can also have like uh th um Yeah , and joystick , I think . A: A joystick . A: Yeah . A: But is it uh Does that break , a joystick ? A: Or a small one just like in a laptop . C: Yeah like in a laptop , s uh s some sort of thing . C: A little bit bigger , with easier thi I don't know . A: Mean , it's better . A: But how expensive it is ? A: Oh . A: Why do I pay you for ? A: Um , well um Better ideas . C: Or no scroll uh things . C: Just a shape . C: And No , no . A: For the young peoples I think scroll button's good . C: It won't work . C: Yeah . C: Uh-huh . A: So Think we have to keep them . C: Or a remote control more like joystick . A: Yeah , but is it That's not expensive than uh Joystick is better . A: A small one . C: A small one like this , like a Nintendo uh k Playstation thing . A: No just like in a a laptop . A: Small , round . A: Then it's not so big . C: No , no , no . C: I mean the the shape of the remote control . A: Oh the sh Yeah , but then you can You have to use t with one hand . C: Just like a Playstation thing . C: Yeah . A: So Maybe , if it's possible , it's not too expensive , I think a joystick is better . A: A small one . A: So , please look at it . C: No , that's okay , I got Uh they're not uh in details . D: And on the L_C_D_ , how much it costs ? D: Uh , it costs extra ? C: It's more expensive or less expensive , huh ? A: Yeah we I think you get it . A: So , after this meeting you have half an hour to uh fix it . C: Then I have to come with it . A: Yes . C: I got my personal costs . C: I I don't I don't know the costs . A: Your problem . A: Not mine . C: Then I'll uh make something up . A: Okay . A: So , do we have other concepts ? A: Then for the components , we use a normal battery . B: Mm , yeah . A: Then it's Ch cheapest way , I think . C: Yeah , or the or the kinetic uh with normal battery . A: No , no kinetic . C: Yeah , I think it's uh , yeah , more expensive . A: Kinetic is uh ch makes it more expensive . C: Yeah . A: So we use a normal battery . D: Yeah . B: Yeah . C: Okay . D: Yes . A: Chip . A: Depends on the L_C_D_ . C: Depends on the scroll . A: Scroll . C: If we use a scroll , then we have the uh regular chip . C: If we don't use a scroll , then we can use the simple chip . C: And that's Uh the most expensive . A: Yeah . A: And uh , we If you use the L_C_D_ , we have to Yes , okay . C: Yeah . A: So , depends on the L_C_D_ and the scroll . C: If we Yeah . A: Okay . C: If we No okay scroll-wheel . C: So , I have this . C: So , it will be uh the advanced chip , or the uh regu uh or the regular chip . A: Okay . A: So , uh the shapes of the design depends on the L_C_D_ and But , it has to be small . A: I think . C: Or shall we just put it on the pistol thing ? C: And then just put also on L_C_D_ on it ? A: If you have pistol , it L_C_D_'s not easy . A: Y y Yeah but If you use a phone . C: Just use your thumb . C: If you Yeah . C: I use my thumb . A: k Yeah , but but then you have it . A: Like , th if you have pistol , you have it so . C: Yeah . A: And the screen is Well , then you have to keep it this way to look at the screen . C: If you have a joystick on No , if you have like uh an uh uh a ni a uh Playstation uh game controller . A: Yeah . C: And you move up , f forward , down , left . C: Then you have uh just , yeah , a little bit curved . C: It's not just uh straight . A: No . A: No , no . C: That's how we use it . D: Uh Uh , yeah , but Yeah . C: That's why they make joysticks like that , I think . A: Yeah , but then you look forward . A: And then you can y N well , if you have to look at it . C: Yeah ? D: If you If we have uh then something standing here , with the L_C_D_ . C: 'Kay . C: Here's our designer . C: Yeah . A: Then it goes like this . C: Yeah , why not . A: If th n well Yes , of course . C: It's for the younger people . C: It's something new . B: It's uh Or you can uh turn it inside . A: That's good good . A: But the um , it may not break . C: Now we put uh rubber around it . A: Okay . A: If that's possible . D: Um , Yeah . C: Hard plastic , uh the shape , and around it hard uh around it rubber . C: And the uh the hand shape is also rubber . A: Okay . D: I can't see the . D: But , uh the easy of uh , th the ease of use wasn't uh the most important uh aspect of it . B: But that's No , that's true . C: Huh . D: Uh , for us it's about to sell it . D: Uh One . A: Yeah of course . C: This is something new . A: Okay . A: Then this is the design . A: And the buttons are on the next page . A: So , depends on the cost . A: So , um we have one minute . C: Costs are okay . A: I think . D: No . A: No . D: You have more . A: More . A: Seven . D: You have still ten . A: Next meeting . A: Thirty minutes . A: So hurry up . C: Oh , that's us together . A: You two stay here . A: Paint it . B: Okay . A: Now you have to . A: So I think it's clear . A: Check your mail . A: So It has to be ready in the next meeting . D: Yeah . C: Yes . A: So Next meeting is called the detailed design . D: What ? B: Cookie . D: Okay . A: So Everyth everything has to be ready . D: Okay . A: Thanks for your attention . C: 'Kay . D: See you at the next meeting . C: Bye bye .

The industrial designer gave a presentation on the interface concept, discussing which buttons will be needed and then looking at some examples of existing remote controls. He suggested using a yellow case with rounded edges and the logo at the bottom, and large, clearly marked buttons. The interface expert informed the group that young people like curved shapes, soft materials and primary colours, and suggested making a hand-shaped remote in plastic and rubber. He talked about the possibility of using a scroll button, and the different chips which could be used. The group discussed using an LCD screen, but did not have enough information about costs to make a decision. The marketing expert talked about new trends, including the trends for spongy materials and fruit and vegetable themed products. The group had a discussion and decided to create two designs, one with an LCD screen and one without, and the interface designer drew them on the board. They put off making a final decision about using an LCD screen, scroll buttons and a menu button until they could find out about costs. The interface designer will find out how much an LCD screen will cost. The industrial designer and user interface designer will stay in the room to design the prototypes. The remote will use a normal battery. The case will be made of hard plastic and rubber. Whether to use an LCD screen or not. There was a lack of information about the cost of an LCD screen. If they can use a menu on the TV screen if the remote does not have an LCD. Whether to have a trigger-shaped power button. Whether to use a joystick rather than a scroll button to navigate the menu.

B: . D: . A: Do you need to change anything on it ? D: Um Mm , don't think so . A: Because otherwise I will already open it . A: Okay . D: Unless uh things have suddenly change again . A: Is it much changes ? D: Uh don't know . D: Maybe uh you've got new information , like uh last time . A: Uh I didn't No no . A: I do hot have Only the same information . D: Okay . A: Hello , Sebastian . C: Hello hello Mister P_M_ . A: I believe uh Miss uh Tentel is with us as well , in the control room . C: Well , that's where the thinking goes on . A: Oh , it's that Roo again , always late . A: Bongiorno . B: Bongiorno . C: I think you should punish him . C: You're the P_M_ . A: Hmm . B: Punish . A: I see some interesting okay . C: Possibilities , yeah ? B: You wish . A: People , welcome back . B: Welcome . A: The third meeting . B: Uh Yeah . D: Oop . A: Um I have some points I would like to uh some some issues I would like to point out . A: Um first of all , um if you make minutes yourself as well , uh like Sebastian does , um could you put them on the shared folder ? A: If you do not make minutes , no problem , but it's easy for me to see what you uh wrote down , so I could uh can uh um use that in the in the report . A: Um the second thing , um I was th uh s thinking to myself , I have this little remote control , and I'm talking to it , but I still need to point to the television , because it works with infrared . A: That's quite strange . C: Yes . A: Okay . C: So Not at all . A: We'll come to that later , I g I think . A: Um the agenda for now uh uh are there any pre-discussion questions ? B: No . D: No . A: Okay . A: Um we wi we will have your individual presentations , uh then the decision on the remote control concept , um and uh the closing . A: Forty minutes in total for this . A: So um I think we we can immedis immediately start with the individual presentations , um the progress you've made . C: Okay . A: Um I think it might be smart to look at uh Ruud's um information first , because I understood there are some uh significant changes in the market situation . D: 'Kay . D: Hmm ? B: Alright . D: Oh . C: Just press the okay button , it works . D: Yeah , Okay . A: Um yeah . D: Yeah . D: Yeah . D: My method ? C: How surprising . D: Well , findings . D: Uh Ease of use is important , but uh innovation is more important , and a fancy look and feel is uh even more important . D: And uh some fashion watchers have found out that the young target group likes fruit and vegetables in their uh clothes , shoes and furniture , and that they want spongy material . D: Probably watch too much Sponge Bob . D: Uh the older group uh still prefers dark colours . D: Simple shapes uh m material . D: But we since we are concentrating on uh the younger group 'Kay . A: Uh w wait a sec wait a se uh could you go to the previous slide ? C: Oh wait uh wait up . A: Um because I'm taking minutes and it Um were the important themes enclose . A: Yeah okay . A: The feel of to be spongy Okay , so so , yeah , it might not be t uh it it shouldn't be too hard . C: Uh so do you think um when fruit and vegetables are important for clothing and shoes that they are in remote controls also ? D: Well , uh one example given was this , so um I assume they just want something colourful . D: Not uh specifically uh an apple as a remote control or something . C: Not something dull . C: Okay . B: But they like dark colours , you said in the p Okay . D: No , uh the younger group likes uh more colourful uh objects . B: Well then I suggest that the corporate colours are grey and yellow . D: But Which one ? B: I had Or we could make oh . C: But can you can you go back to that slide ? C: The uh just one slide back , no no no . D: This ? C: Yes . C: Okay , and the feel of the material has to be spongy . D: Yes . C: Has it something to do with that uh natural feeling also , do you think ? D: Uh well , it might . D: But personally I wouldn't like a sponge as a remote control . D: But Maybe soft material or something . D: But not a real sponge . A: It it maybe it rubber or or yeah . D: Yeah , exactly . A: Okay . D: Yeah , and like uh the older group likes familiar materials , but that doesn't mean we should use wood , So Well , this this is an example of what they would like . C: Okay . D: But since we're conten concentrating on uh the younger group , I think we should use soft materials and uh make it colourful or uh like cell phones , exch exchangeable covers . A: Yeah . D: So we could provide both for the young and the old what they like . A: Well , that's interesting . C: It's quite interesting . A: You could make a few v very colourful ones , and uh a very traditional co cover . B: Yeah , o o I'm thinking about uh the Bananarama telephone uh telephone from uh Siemens . C: Yes . B: The yellow uh rubber telephone . A: Yeah , yeah . B: It's the it's the rubber uh cover . A: Yeah , it is , it is i yeah . B: And it's uh colourful . B: It looks likes a banana . A: Yeah . B: We have the fruit , we have the colours . A: Do you know the phone ? B: We have the simple design . C: I don't know the phone , but I can imagine it . A: It's the Siemens uh C_ twenty five , I believe it's it's the one the Post-bank uh gave away , the very You kn you know , Ruud , as well ? B: Um thirty five . C: Oh , that one , yes . B: And the b the light blue and it's also in yellow . C: Now I kn uh oh , I know , I know . C: Yes , I I've seen it . C: I've seen it . A: About th Okay . D: I've seen it , but 'Kay . A: Okay . A: Um uh okay . A: Do you have uh thit that was Okay . D: Uh that's about it . A: Okay , so the the m uh important findings are uh innovation is more important than ease of use for the our target group . D: Yes . A: And um colouring is important and and uh soft materials . D: Uh soft material . A: Okay . C: So So ease of use is important , but technology is twice as important . C: And what was even more important ? D: Uh the fancy look and feel . C: Okay . C: So that's the most important thing for our customers . D: Yes . D: Apparently . A: Okay , Roo , could you do your presentation ? B: Yeah . B: Mm-hmm . B: Well , I don't ha really have much to add , um because most of things we already said in uh the previous uh discussion . B: Um Uh the previous ideas were voice recognition and uh the round button for uh the p channel programming and uh volume . A: Okay , well it's good to to sum up uh the things we already thought about . B: Well , a few interface I uh I found on the internet are are these . B: These are both with uh with voice recognition , but they're very advanced and very high-tech and just um , well , a weird um shape . A: Shape . B: So I suggest I couldn't uh I had a small uh mock-up uh sign on the on paper . B: But it didn't work . B: My pen didn't load um the information . B: So I made a really simple f uh a shape on uh in um PowerPoint . B: But we could make uh a round uh an oval uh um remote control . C: Mm-hmm . C: But it's it's kind of uh it's kind of o organic , so that's very good . B: Uh yellow . A: Yeah . D: Yeah . A: And what I'm thinking about , maybe um we should make very light but um uh a grip um I mean this is how you hold a remote control . C: Yes . A: Um it shouldn't be too uh glatt , too slippery , s because um Yeah . C: Slippery . B: But if you have something like uh the Siemens phone , it's rubber . C: You have to grab it . B: So it's easy in your hand Uh indeed . A: Yeah , exactly . A: Yeah . C: Yes . C: There are there are also remote controls who have uh a little shape underneath where you can put your fingers in , so you can get a really good grip on it . A: Yeah , ex for your fingers , yeah . B: Yeah . C: So you you don't have to um attain much pressure to it . C: It's it's a lot easier . A: Yeah . C: So m Yes . A: It grips automatically . A: Yeah , okay . C: But I'll I'll go into that deeper in my presentation . A: Okay , good . B: Great . B: Oh and um to add on um Ruud's information , in this um interface we can have uh high-tech with the voice recognition and uh , well , the the fancy colours and uh and so on , and still have the ease of use , because we have an easy interface . B: And all the other remote controls are high-tech in buttons and uh and so on . A: Yeah . A: Way too much I think for our goal , yeah . B: Yeah . B: So if you have the voice recognition , you can you can programme like thirty uh um thirty c uh controls on it . A: Okay , b but I think we'll yeah . C: Okay , but I'll I'll go into that , because there are are some possibilities and some impossibilities . C: Um I had a talk with uh our manufacturing uh division , and uh we had a talk about all the different components um who are in this design . C: Uh these are the things we've looked at . C: And of course I used the web to uh find my information . C: About the casing , we have three different casing possibilities . C: We have the uncurved or flat case . C: Uh that's the most common uh remote con control form uh we're used to is just a it ju it's just a box . C: I'm sorry I I don't have any pictures of uh of this thing . C: We have uh a curved one . C: It's uh curved in two dimensions . C: You have to imagine it's a bit like a wave form . C: So it's uh a little more advanced in its in its shape . A: Okay . C: Uh and we have an even more advanced uh shape , which is curved in three dimension . C: I c I think you can compare it a little bit with the uh big grey image uh you had in your presentation . B: Yeah . C: The the big remote control , something like that . B: Right . C: But it's quite uh advanced and it's it's quite daring to to use I think . C: Um for these casings we have uh different types of finishing . C: We can use plastic , which is uh very slippery and maybe not so nice , but you can give it any colour , uh which is the same for rubber , but it's not slippery . C: We can use wood and titanium . C: Well , um we cannot use the titanium on the double curve cases . C: And these latex cases , there's there's just the plastic ones uh won't allow the use of solar cells as an energy source source . C: Which brings me to the different energy sources . C: Um well , we even seem to have uh hand dyn dynamos for uh powering our uh remote controls . C: You really have to imagine like winding up your uh I d It would be very new , but it's a kind of a retro uh style , I think . B: Great . A: Well , it would be very new to the market , but Yeah . C: Uh Well , this is quite interesting . C: Uh there's there's also a kinetic energy supply . C: So um when you're watching T_V_ uh or when you're you you have to um make some kind of energy kinetic energy by shaking the remote or throwing it against the wall , whatever you wish . B: Like the watch . C: It have it it has to move , that's the the sense of it . C: And you can store the energy in the in the thing . A: I think um , if if I can hook on to that , um the kinetic thing is very funny . C: Mm-hmm . C: It's very funny indeed . A: I mean solar is of course it's nice , but it's , well , your uh your calculator has a solar panel . C: Mm-hmm . C: Indeed . A: Um hand dynamo Well , maybe m Yeah , I know . B: But if you're watching a movie , how many times uh you take the the remote control and and if uh if you have a watch , you have the kinetic uh idea in a watch also . C: Mm-hmm . B: You you walk and uh but uh you you're sitting on a couch . C: Yes . A: Yeah . C: But you know you know from your own watch your watch uses uh a minimal con it consumes a minimal amount of energy . C: the the shaking of your body , which is almost uh every activity makes your uh body shake , uh it charges it . C: But uh the problem here is that it it supplies a a very little amount of kinetic energy . C: So I think uh you have a problem when you're watching a movie and uh you haven't moved the remote uh i remote control in a in an amount of time , and you want t to switch uh the channel or something , well , m it might not work . A: Yeah . A: And wha Okay . C: So that's something you have to keep in mind . C: So , but maybe maybe there's a possibility com to combine it with m uh traditional batteries , so we can save on the batteries and um when there's enough kinet kinetic energy , use the kinetic energy , and otherwise use the batteries . A: Yeah . A: Okay , because I guess the voice recognition feature u consumes quite a f uh a lot of power . C: Uh yes , it does . A: Yeah . C: I'll come to that later . A: Okay . C: And we of course have the traditional uh solar power , which is just uh uh uh uh uh a piece of material on the remote control which transfers light energy into electricity . C: The user interface controls , um of course we have the push-buttons and uh we also have scroll-wheels . C: And these scroll-wheels can also be integrated with buttons . C: So it's just like a mouse . C: You can scroll 'em , you can also push it . C: Um uh in the indicators we have the L_C_D_ displays , which means uh you can watch uh in a display w which channel you have chosen or something like that of the li amount of volume which is uh currently uh and we also have double scroll-buttons , which are just two of these things . B: Mm-hmm . C: So we don't really have the the kind of button we had in mind in our uh uh in our last meeting , the the thing with the the round with the four Yes . B: Mm-hmm . B: Oh , we can just make four push-buttons in a form of a round . C: That is possible too . C: Yes . B: But I th I don't think uh the scroll-wheels I had some I had some information about it too . C: Mm-hmm . B: I don't think there's any possibility for us to use scroll-wheels . A: Well This will be the remote , right ? B: I d I can't see uh any uh scenario where you would use a scroll-wheel with a button on it . C: Well , mayb uh well , m me neither . C: Maybe when you integrate some functions . B: Yeah . A: Um with uh maybe a channel selector . A: What about integrating a scroll-bar on this side ? B: Yeah , uh that's a possibility , but But Flores , think about a scenario where y where you would use the scroll-button for A volume , okay . C: Uh it's do it's done before . A: Because this is how you keep it Volume ? C: Yes . C: It's quite quite good , yes . C: Well , it's it well , i what he means is there's an button integrated in the scroll-wheel . C: There's no scenario where you use uh the button in the scroll-wheel . C: You just use the wheel . A: Well , what about mute ? C: About mute . C: Well , yes . A: Thi i i m I guess uh th this is my volume button . C: Okay . C: Yes . A: And I can either on this side or this side um And click it to muten the device . C: Well , okay . C: Well , that that that's one possibility , okay . C: Well , okay . A: And and it makes it different from the traditional uh devices on this market . C: It's quite goods . A: So I'm looking for a way to uh make it a little different than the traditional ones . C: Mm-hmm . C: Yes . A: So maybe um I guess that that's something you two uh need to think about . B: Yeah . A: Uh Ruud , wha what do you thing about uh a scroll-bar ? D: Um Uh well , it's obvious obviously new . A: Uh scroll-wheel . B: Wheel . D: So it might attract uh the young customers . C: Hmm . A: Okay . C: But it's done before , uh there are many other devices um like uh telephones and our uh radio , pocket radios . C: We use this . A: Yeah . C: And Well , it's it's been done years ago and I don't see it anywhere now . C: So maybe it's not no . A: Well , all the Sony telephones use it , for example , for volume . A: Nokia has a well , okay , it's not really a scroll-wheel , but on their side th the the volume button is on the side , because you gri grab it like this . C: Hmm . C: Yes , but it uses two separate buttons . A: Yeah . A: I know , it's not really a scroll-wheel . C: It doesn't use a . A: No . A: Yeah . C: Well . C: Uh something for uh Roo here . A: For you too , yeah . B: Yeah , I believe uh if you have uh what we've earlier said , um the grip uh places in in the remote control . B: You have your hand on one place on the remote control , so you have to place all the buttons in a range of your thumb . C: Wi within reach . C: Yes , you have to . B: So in that case uh the volume button on the side uh of the remote control would be perfect . C: Yes . C: yes . C: Yeah , yeah . A: Okay . C: Okay . A: Sebastian . A: Um Yeah . C: Okay , um we have to know , if you want to use uh these rubber double-curved c uh case , um you must use these push uh push-buttons . C: There's no way you can integrate L_C_D_ displays . C: There's no way you can integrate scroll-wheels , because it's all curved . C: There's there are no uh flat areas where you can incorporate these things . C: So that's a limitation . C: About um the components , uh just the hardware . C: We basically have uh three types of chips we can use and uh these chips incorporate all the Logica and um um uh hardware that is needed to send uh to send a signal . C: Uh we have a simple , regular and advanced chip . C: And there is something like a sample sensor and sample speaker , which is a little cryptic uh to me . C: But I think that's the the voice recognition thing that we are uh thinking about . B: Yeah yeah , you can um I have some information about it . B: Uh in the voice recognition you say a word you can programme words like uh v uh volume up . C: Mm-hmm . C: Okay . C: Okay . C: So so okay . B: Of mute , let's say mute . B: Um you programme it , you m mute and you g you give um an uh an action to it that that's really the mute function and uh when you speak in the the remote control , it repeats uh your saying . C: Mm-hmm . C: Yeah . B: So that's the sample sensor . C: Okay . B: So if you say mute , it says mute again , and then it's um well , I believe it's uh Yeah , and then uh he he repeats its action what which he believes it is . C: Mm-hmm . A: It performs the action . A: Yeah . C: Okay . B: So you say mute , he repeats mute and you makes a computer sound mute , and then goes to the mute function . A: Yeah . C: Okay . C: Okay , so that's basically the the voice recognition item we were searching for . C: Okay . C: This sample sensor uh requires an regular chip , I thought . C: Um no op I'm not very sure . C: No , it's not in here . C: If we want to use the L_C_D_ display , we really need the advanced version , which is a bit l little bit more costly . C: If we want to use the scroll-wheels we need the regular version . C: And if we don't want to use uh any of these uh more advanced functions we can keep with the simple uh chip , which is a bit cheaper . A: Okay . A: Uh well uh d did we already decide on the display ? C: Okay . A: To No . C: Um no , but I think that's something for uh Roo here to think about . B: Yeah . B: Well , I don't have um I haven't looked for uh for information about it , but I don't think information uh y I don't think you need it on a display . B: Especially when when we have to look at a cost , I don't think uh 'cause uh uh all any T_V_ can uh can uh view a digit on uh on screen , yeah . C: I I don't think either . C: No . C: I don't think you need it . A: On screen display . A: Yeah . C: Okay . A: Okay th Okay . C: Okay , well my conclusion , um unfortunately the market has decided the a little uh other than I thought . C: I thought um the market would like uh a sort m sort of titanium casing , but they seem to like natural uh stuff . C: So maybe we should think about uh wood finish . C: Um I've chosen the more battery with solar cell uh solution for the energy . C: It's more reliable , it's cheaper . C: So I don't think we should use the dynamo thing . A: Good . A: Kineti okay . C: The kinetic thing it it's it's a possibility . D: Hmm . C: It's it's more advanced , but I'm I think you should combine it with batteries . A: Okay , it's maybe a bit too too flashy , too yeah . C: Otherwise it will not too advanced , uh well . C: It's in in in some way it can give us an advance , because you will save on your batteries . C: But Yes . A: Yeah , but that that's the same with the solar cell . A: That's no different . C: And I think it's more robust . C: It's more uh Uh it's more functional . A: Yeah . A: Okay . B: But what about um the markets uh wants colourfuls uh designs ? B: So if you use titanium Okay . A: No no , but the uh um that's what Sebastian said . C: The titanium thing uh we have to skip it . A: He said uh this is what uh this is my personal preference . A: But but yet , I understood that the market is different . B: Oh , sorry . B: Yeah . A: So um No , r rubber with colours . C: So I think we should skip the titanium uh stuff , and we should uh use wood or something like that . B: Yeah . D: And yeah , the yeah , the older people liked wood . B: And I would think And they can be implemented with a regular chip ? C: Oh okay , sorry . C: So it it needs to be rubber . D: No the Yeah , the younger people liked soft material . A: Colourful and Yeah . C: Okay . C: Okay , spongy materials . D: Yeah . C: Okay , um well um these scroll-wheels , I think uh they they can be they can be handy . C: So Yes , they can . C: But they really need the regular chip , you cannot use the sa simple Well , I'm not very sure . B: Okay , but we also uh we already need the regular chip for the sample uh sensor speaker oh , evalu But most infrared uh remote controls don't have to be pointed at all . C: Maybe that's an uh a different I think so , if you if you stick with the the simple uh straight-forward uh not curve design , i uh it's too dull . A: But but do we want the curved uh uh design , or I it's too dull . D: Yeah . A: Yeah . C: I don't think c our customers will like it . C: And um if you uh take the double-curved , uh then you cannot um you can only use the rubber buttons and you cannot use the scroll-wheels . A: Yeah . C: So I think this is the best of two worlds . A: Okay . A: Okay . A: Okay , what about um the issue I um addressed at the beginning of the meeting ? A: Um the voice function w with the infrared uh issue . C: Yes . A: Because it it's of cour Yeah . C: It's it's uh I uh I can imagine it's very dull to talk to a device w if you have to point to another device . C: It's very unlogical . C: Well the there has to be some pointing at . A: Well It depends also on your on your Well , it depends on your walls actually . C: But All lights get absorbed , yeah . B: Well , if you if you take your hand before it , okay , it won't work , but you can point it just to the other wall . A: If you have uh have um smooth walls , it it it probably you're probably right . B: Yeah . A: But if you have carpets on the wall , which our natural loving friends probably do have , then um yeah , th th it might be a bit more of a issue . C: Yes , because the walls they they reflect the infrared light . A: So Yeah . C: So it has an it's easier . C: Um I suggest we use the the sensor sample . C: Uh the sample sensor and sample speaker . C: Um with a with a regular chip . B: And the regular chip . C: I think uh it gives us the advantage of Yes , yes . B: And and the scroll uh scroll-wheels . B: Yeah . A: I like the scroll wheels uh idea . C: And uh skip and skip the L_C_D_ part . A: Yeah . C: I don't think it it's any uh value added thing . B: No . C: So Okay . B: Think so too . A: Well , it looks uh yeah , well um according to Ruud , the the the market likes um new flashy technology , and I mean L_C_D_ is well , ok I know , but it's m it's less um s standard than than Well , we are not very w we do not know uh much about the the f the financial part . C: Technology . C: Yes . C: It's not very flashy and new . D: Standard ? A: That's the problem . C: Mm-hmm . A: Because if we do have enough um space in in our finance , I would say do integrate it , because it it adds a little ext extra high-tech feeling to it . C: Mm-hmm . C: Yes . B: But we already have the scroll-wheels , the sp uh the speaker uh the speak recognition , the rubber , the fancy colours . A: Mm yeah . C: Uh I think our customers will go insane . A: Okay , okay . C: It's it's too much . A: Yeah . A: Okay , I I agree . A: I think i Ruud , do you have any um anything you would like to um add or or maybe thoughts or No ? D: Nah , um n no , I don't think so . D: M Hmm . A: Sebast uh nee , Roo ? A: Roo , do you have any other Nothing more . B: Um no . B: Nothing more . A: Um Sebas Well , we we need to describe uh decisions now . C: Okay . C: Uh the n the next phase will be um the um not the what is the next phase f Flores ? C: Okay . A: So um on the energy , well , we decided . C: So i Okay . A: Chip . C: Okay . A: The case uh rubber with uh c one one uh one curve . C: Okay , okay . A: User interface um Um then the corporate identity should be uh in the product . B: Uh but uh can't scroll-wheels uh work with one uh one-curved case ? C: Yes , they can work . B: Yeah , okay . B: Sorry , yeah . C: They cannot work with double-curved . B: Oh , sorry . C: That's that's problem . B: Yeah . C: I'll check it for you . A: I guess that is something for Roo and Sebastian . A: Uh you talked about it before , the colours , grey and yellow . B: Yeah . A: Keep it in mind . A: And um the buttons , well we talked about it now . A: The next phase , um Sebastian , um is um the design of the look and feel . C: Yes . C: Mm-hmm . A: The user interface design . A: And for you , the product evaluation . A: Um I'm sure your personal coach will give you more information on that . A: Um and uh the I_D_ and the U_I_D_ need to work together on the prototype drawing on the SMARTboard . C: Okay . A: And I'm going uh to plan my holidays . C: Okay . C: So you will be on the Bahamas . B: The project drawing is for the next Yeah , right . C: Uh Okay . A: Yeah , it's it's uh when we come back in thirty minutes , uh you will have a uh prototype ready . C: So can you uh give us a summary of all uh decisions we've made ? A: Yeah ? A: I can . A: Um maybe one of you could write it down . C: I'll do . A: Great . A: Um Uh you you need to help me . A: Um The casing is curved , single-curved . C: Okay . C: W start with the casing . B: Single-curved . C: Okay , single-curved case . C: Okay . C: What about the energy source ? A: Traditional batteries uh and solar . B: But can there be uh wor can they work together ? B: Or do we have to choose between them ? B: 'Cause if we have to choose yeah ? A: No , they can be complementary . C: I I think they can . A: Uh al al I uh Every device Yeah . C: Yes . B: Okay . C: Well , uh It it should be . B: What if not ? C: There should be really no problem . C: They can be supplementary . B: Okay . C: That's no problem . C: So So uh uh just uh the energy source is um the batteries and the solar . A: Okay , um th Battery and solar , yeah . C: Okay . C: What about uh the finishing of the case ? C: We have decided we wanted to use the rubber ? A: Yeah , with colourful rubber . B: Yeah . A: Uh if it's possible with uh different um covers , but I'm not sure if our suppliers can uh can help us with uh with such uh uh a wish . C: Okay , and I think we should use the company colours . C: Something like black and red . C: uh black and yellow . A: Uh grey and yellow or black and yellow . B: Grey and yellow . C: Grey yellow , okay . A: Yeah . B: Yellow case and grey buttons , I think . A: Yeah , although I don't think that's very colourful . A: Except for the yellow of course , but um I could think of a more uh attractive uh c uh set of colours . C: Oh , I think it's uh it's not very dull . C: It's quite modern actually . C: Don't you think ? A: Well , I was more thinking about the fruit colours that the Ruud showed us before . B: I believe the But you have already um you must have a red uh on and off button . B: And um Well well Well , there is . A: Well , it it doesn't have to be red . A: Uh I mean th uh I think these colours are really what our young people are looking for . A: Um so maybe it shouldn't even be two colours , it should be a full colour cover with such an image or or I mean thinking in two colours is is too black and white for our m uh c uh market group , I guess . C: Hmm . C: Okay . D: Or black and yellow . A: Black and yellow , yeah . C: Okay , but uh I'm afraid it's not possible to print a picture on uh the device . C: Because uh I agree it would be nice to have have something like that on the device itself . C: But Oh , I've read . B: Just a week ago , a keyboard manufacturer would print , with and uh No . D: Yeah . C: Yes . C: Yes , but our manufacturing department is not so advanced in its uh techniques . C: They're actually very slow in its techniques . A: Okay , so we have to deal with wh what's possible here . C: So So I'm afraid it's not possible . A: Yeah . A: Okay . A: Um more f more more decisions we made . A: Um Um The scroll-heel . B: A scroll-wheel . A: Yes , the voice recognition we already decided . B: Voice recognition , of course . C: Okay , so scroll-wheel . C: But there will be some additional buttons , I guess . A: Yeah . C: And th the they should be spongy also , because they're they're rubber too . A: Uh I'm going to leave that up to you two . B: What what did you say ? C: Well uh you can use well , when you use the buttons , they'll they'll be made of rubber too . C: So it has th the spongy uh feel also . B: Yeah . A: Yeah . C: So I I think that's okay . B: Yeah , or you could use plastic buttons . B: In the rubber . A: I think rubber is nice . A: Because it uh i I mean what do you touch the button , and what do they want spongy uh uh devices , or or i . B: Yeah , b But then you just have the the fact that um the drawings on the buttons will disappear eventually . B: What I said in the in the first uh discussion , uh the digit six on the button , it will disappear when it's from rubber . A: Uh is that uh does our our supplier say so ? B: It is not uh something uh it's no information I read about it or so , but it's just from No , but but uh it Yeah , b yeah . D: Uh didn't did we inc uh include the digi digits or uh leave them to the speech recognition ? D: 'Cause things like uh volume could be uh placed next to the button . A: Yeah . A: You could place a um uh this this would be the button . D: There the icons . A: The scroll-wheel , I mean . A: And you could place the indica th th the signals the No no , there's no painting , only uh yellow or But it's into the rubber . C: Yes . D: So you don't touch the icons that much . C: That's okay . B: Yeah , that's possible , but then you have still the images on the rubber of the case . B: So still then , if you feel uh li uh if you feel your remote control , you just rub on the cover , so you rub on the painting . B: Yeah . B: Yeah , but but the the plus or the minus . C: Yes , the signs . B: You have to draw the Yeah , it's on the cover . A: Yeah , but this is on the pla yeah , I know . A: Um I think uh I know which you understand af uh I know what you mean . B: So if you uh You just move the problem . A: What about um making this rubber and making this plastic ? C: Uh I see what you mean . C: Well , maybe that's possible , because um uh our manufacturing division also offers plastic finishing . C: So maybe they can combine these two . A: Yeah . A: Well actually , we should have it the other way around , I guess . A: A plastic cover with rubber finishing . A: I mean , this is this is the finishing . A: This is um what's on the edge . A: What you feel . C: Yeah . A: But the front , on which the the buttons are doesn't have to be rubber . C: Mm-hmm . A: I mean I know , but do you touch this or do you touch this ? C: Well , I'm I'm not so sure , I think it c should be Well , I'm not sure , I have to ask with manufacturing , but I'm I'm not sure that's what you want , because our customers specifically ask for the spongy feel , and that's what you get with rubber . B: Y uh can you separate these uh these I do . C: So if you want the spongy feel , you need uh to make these buttons all all of rubber . A: I mean , I I never touch between the buttons . C: I think both . C: I do . B: Or the s uh the sideways . C: I think Okay . B: Or the the back . A: Yeah , the side , exactly , the sideways . B: Or the back . A: The side , but do you touch between the the these buttons ? B: I think Yes , especially when there are l a few buttons on it , you have uh a lot of space to touch . B: So you just have it in your hand completely or or i you play with it . A: Okay . A: Well , we do not have very much time uh left . A: Um I guess you two have to figure that out . B: Yeah . A: I'm going to leave the decision to you , um because you have to make its prototype , and um yeah y you have the most knowledge about the suppliers , the possibilities and uh so I'm going to leave it the decision with you . B: Yeah . A: Um Sebastian , did you write enough decisions down ? C: Um not quite . C: Um what about uh the chips ? C: We use the regular chip ? B: Regular . C: Okay . A: Yeah . C: And Well no , I think that's about it . B: Use with . C: Yes . A: Okay . A: With those regular chips we can still uh control advanced functions . A: The chip is is not really Okay , well . C: The only difference between the advanced and the regular version is that the advanced uh version of the chip supports L_C_D_ . C: That's all . C: And we've decided not to use L_C_D_ . A: Yeah . C: So Okay . A: Okay . A: Um okay , then I think we are uh quite finished . A: Um I'll see you guys in thirty minutes and um Yeah ? B: For the finishing touch . A: Yeah , um if you write wrote anything down , uh could you put it on the shared folder ? C: Okay . B: Uh yeah . A: Yeah . B: But um Sebastian has everything . A: I know , but well Great . C: I'll put it online . A: Right .

For the conceptual design, the marketing expert talked about the public's preference for looks over technological innovation; however, they both seem to be more important than ease of use. The current fashion among younger people favours bright colours and fruit and vegetable themes and spongy materials: pertinent exchangeable fronts can express such trends on the remote, and could also provide themes for other target groups. They could also add some rubber to provide easy grip of the device. Cases can be flat, single- or double-curved. They can be made of plastic, rubber, wood or titanium. Hand or kinetic dynamos, batteries, and solar cells can be used as energy sources. Possible interfaces are push buttons, scroll wheels, and LCDs. A way to make this device different would be to use a scroll-wheel on the side with integrated button for volume control and mute. Speech recognition can be implemented by adding a sample sensor and speaker on the remote. The final decisions also included combined battery with solar cells. The team will design a single-curved device with a scroll wheel and speech recognition, in black and yellow, the company colours. The industrial designer and the user interface designer will work on a drawing of a prototype. They will think about ways to make their product different from the others in the market. They will also try to find a way to promote the corporate identity in the design of the look and feel and interface. The ID and UI will also have to figure out whether to use rubber just for the buttons and side finish, or for the whole front of the remote. The marketing expert will carry out a product evaluation. Changeable covers for the remote control can link the product to current fashion trends, but also trends followed by other age groups. A scroll wheel will be included in the design. A regular chip will be needed for this. A single-curved rubber casing can also be used. LCD is not going to be implemented. The preferred energy source was a combination of batteries and solar cells. It is not clear whether a kinetic dynamo can be used, because it is unlikely that a user shakes the remote enough, as one would do with similarly powered watches. The use of a scroll wheel with integrated button was debated, as not everyone was convinced of its use for this project. Using the speech recognition on the device may not be convenient, since the remote will have to pointing towards the TV at the same time for the infrared to work. LCD screens may add an extra hi-tech touch, but given all the other features, it might be too much. The company colours (grey and yellow and black) did not seem sufficiently bright and trendy to everyone. Printing an image on the remote to make it more colourful is doable, but cannot be done by the manufacturing department. The front could have a rubber finish, or the buttons will be made of rubber. It was debated that customers may prefer a total spongy texture, not just in the buttons and the sides of the remote.

A: Good morning . A: Sorry ? A: Yeah , busy job . A: Good morning . A: So Oh , good morning everyone . C: Good morning . B: Good morning . A: I'd uh like to welcome you to our first meeting . A: I've prepared a little presentation . A: My name is and uh I hope you will introduce yourself uh in a few minutes , as will I . A: Um I'm the Project Manager of this project , and uh , well I will tell you on what actually is the project . A: This is uh the agenda for our first meeting . A: Um this is the opening , then we will get I will hope we will get acquainted to each other . A: We'll do a little tool training with these two things . A: We'll take a look at the project plan . A: Uh there will be time for discussion . A: Actually we have to discuss because we have to create a product . A: And then we will close this session . A: Um but first of all we I'd like to uh introduce you to this room . A: Um as you probably have noticed there are little black uh fields on the table . A: Um you have to put your laptop exactly in that field so the little cameras can see your face . A: Um there are cameras everywhere around the room especially here for your face , of course , and this isn't a pie , it's a a set of microphones and there are microphones here also . A: But please uh don't be afraid of them . A: They won't hurt you . B: Well Well uh I'm uh and my uh function is User Interface Design , I think . A: Um well uh I said I'm the Project Manager and uh I'm hoping uh for a good project and uh I'd like to hear uh who you are and what your functions are uh on this project . A: Let's start with the ladies . B: So uh that's me . C: Okay , uh I'm uh I'm the Industrial Designer and I uh hope to uh look forward to uh a very uh pleasing uh end of this uh project . A: Okay , so I . B: Me too . D: My name's . D: I'm uh Marketing Expert . D: My job is in the company to promote company or promote products to the customers . D: So I also h hope we have a pleasant uh working with uh with each other . A: Okay , well we have some expertise from uh different pieces of the of the company . A: That's good . A: Um well I said uh we're working on a project and the aim for the project is to to create a to design a new remote control which uh has to be original , trendy and of course , user friendly . A: And uh I hope we have the expertise to create such a project such a product . A: Um the way we hope to achieve that is uh the following methods . A: It consists of three phases , namely the functional design , conceptual design and detailed design . A: As you can see , all of these phases consists of two parts , namely individual work part and a meeting where we will discuss uh our work so far . A: Okay . A: But first I will uh tell you something about the tools we have here . A: I already talked about the cameras and microphones , but they are not of uh much use to us . A: Uh we will have to take advantage of these two things . A: They are smart boards . A: As you can see , you can give a presentation on them . A: And uh this one here is a white board . A: I will uh instruct you about that soon . A: Um as you also noticed uh this presentation document is in our uh project folder and every document you put in this folder uh is uh it is possible to show that here in our meeting room . A: Um and yeah there are available on both smart boards but I think we will uh mainly use this one for the documents in the shared folder . A: As you can see , this is the same tool bar uh as is located here . A: Um the most functions uh we will use will be to to add a new page , um uh to go back and forward between pages , and of course uh to save it every now and then . A: Um and this is the pen with which you can draw on the board , for instance like this if everything's okay , but I first have to put it on the pen , you see I'm new to it too . A: Um and then you can write things like test or whatever you want . B: Oh . A: As you can see you have to move it a little bit slow , it's not such a fast board , it's a smart board but also a slow board . A: Uh but you can write things and of course you can also , when you click here , uh erase things , so we have uh est left . A: And um you can also delete an entire page , but we ask you not to do that . A: Just simply create a new one and uh start all over because we want to save all the results . A: Um does everyone understand this nice application ? B: So we can't erase anything . D: Mm-hmm . C: Yeah . A: Well you can erase it with the eraser , but uh you shouldn't delete an entire page , but just create a new blank one . B: Right . D: S Good . A: I will delete this one now because we don't use it yet . B: Alright . A: But you can of course erase when you make a mistake , but don't uh delete entire pages . A: And you can also um let's see I think it's here uh change the uh colour of your pen , for instance take a blue one and uh change the line width like to five . A: Um that's what you will need for our first exercise , because I'm uh going to ask you to draw your favourite animal . A: It's also to gets to know each other because um I'm asking three things , uh for that uh drawing , to do it on a blank sheet , with different colours and I just showed you how to pick a colour , and also with different pen widths which I also showed you . C: Okay . A: Um and a favourite characteristic can be just uh one word . A: Well I'm not very good at drawing , but I will uh go first and um try to draw Or maybe you should guess what I'm drawing , eh . C: Hmm . D: No . B: It's a sheep . D: Dinos Dinosaur . C: Seal , a seal . D: Beaver . C: A be Mm . B: A beaver . A: Well it uh could be everything . B: It's weird . C: With a tail and a mouth . A: Maybe when I put on this thing it could be a turtle , or a snail , and But a turtle has . B: It has wings ? D: Turtle . C: Snail . B: Well the snail doesn't have legs . C: Okay . A: And those are slow . A: And I hope our project group will not be slow , but we will uh work to a good result and do it uh as fast as we can . A: Okay , time for another animal . A: Would you like to go next ? C: Sure . D: No problem . D: No problem . B: Oh right . D: Mm . D: It was four months ? D: Nice , okay . B: Well . C: The hell . D: To make it a little bit easier . B: It's a giraffe . C: Make that cute . B: Or a dinosaur . D: No , it's a giraffe . D: 'Kay . D: I think it's easy to r uh to recognise as a giraffe . B: Yes . A: Mm-hmm . B: Giraffe . D: Yeah , the favourite charis characteristic is that the long neck , it can reach everything . D: And I hope I can also reach a lot with this project . D: So that's my favourite animal . A: Okay . D: Anything else you need to know ? A: Could you write the words , uh underneath it ? D: Oh , uh Tall . A: Or more words . C: Tall . D: So , 'kay . B: Should I uh Alright . B: So I can draw , but uh Uh . B: Well . B: Oh . C: B Bunny rabbit . D: It's a mouse . D: A bunny rabbit . B: Oh wrong one . B: Uh . B: Well uh you can guess what it is , I hope . D: Uh-huh . D: No problem . B: It's a rabbit . A: Little rabbits . B: And uh well uh it's uh quick , I guess . B: That's uh my uh favourite animal . A: Okay , thank you . C: Okay . A: And our final drawing . D: Bob Ross . D: Dolphin . B: A dolphin . C: Okay , um . C: Uh I uh draw I I've drawn a dolphin because of its intelligence . C: One of the most intelligent uh animals in our world . B: Right . A: Mm-hmm . B: Well . C: Yeah intelligent . B: With an E_ . C: I've I've uh Eraser . B: You can try out the eraser now . C: Pen . C: Well not perfect , but okay . A: Okay , well thank you very much . A: I can see we have some uh drawing talent uh in this group , huh ? B: Not really . A: Well , nice animals , nice words . A: Sounds good . A: Um back to business , back to the money part . A: Um from the finance department I have learned that we are aiming for a selling price of twenty five Euros . A: And we're hoping for a aim of fifty million Euros and uh we are hoping to achieve that uh by aiming for an international market . A: And the production cost will be twelve Euro fifty max . A: Okay , well it's time uh for some discussion . A: I've wrote down some examples here of what we can can speak about . A: Uh what's your experience with remote controls , um what kind of ideas do you have to design a new remote control , maybe for which market segments should we aim , or should we aim for all segments . A: Uh well actually I'd like to hand the word uh back to you . A: What's your experience with remote control ? C: A lot of buttons . B: I always lose them . D: Yeah . C: And you always lose them . B: Yes . C: A lot of buttons which you don't use or who you don't use Complex . B: Yeah . A: Mm-hmm . D: Complex . B: Yeah . C: Not user friendly . D: No . B: search for the buttons , which one is which and uh Well . D: No . D: Boring . A: Boring , it's not fun to use a remote . D: No . C: Mm . D: Black , all black . A: Mm-hmm . D: So , yeah . C: Black colours . A: Well maybe we should try to make it fun . D: Mm-hmm . C: They use batteries and batteries uh and poor signal . A: Mm-hmm . D: Yeah . C: Uh . D: The the angle you have to use . B: Perhaps that you have a lot of road remotes r road con remote controls . D: You had different remote controls for different devices . C: Yeah , different remote controls , yeah . B: Yes , perhaps you can integrate them or something . D: Yes . C: Uh for the use of different uh devices . B: Yes . D: Yeah . B: Your stereo and your T_V_ and uh . A: Mm-hmm . B: Perhaps that's an idea . D: Yeah but then again you you still have a lot of buttons , so Flap yeah . B: Yeah , that's right . C: Yeah but you could uh I thin uh there's a possibility to g uh to uh to put those buttons uh behind some uh kind of uh protection so that if y y you only get to see them when you need 'em . B: And which you don't use . B: Right . D: Yeah , okay , that's possible , but it'll get very big the the remote control . C: That's possible , so that you only get the No n n no , just Uh for example you got th uh the same size uh remote control you use everyday , but um the usual buttons such as uh um zapping uh as you call it in Dutch . B: Yeah . B: You should just give it to . D: Mm-hmm . C: Uh and the volume control uh are only the only possible buttons uh to use directly . B: Changing channel . A: Mm-hmm . D: Mm-hmm . C: Or uh the numbers , of course . D: numbers . C: But uh not uh the buttons used to search on the the channels on your television . D: On and off . C: You only use those uh the first time , or . D: Yeah , play , pause , stop . C: So . C: Uh . A: Mm-hmm . A: So maybe a a minimalist design , the least uh possible amount uh of buttons . C: Yeah , I think so , yeah . B: Yes . B: But you should make sure that you have every button they need on it . D: Mm-hmm , of course . B: Because uh things for uh teletext , I dunno uh , w what's the name ? C: Yeah , uh teletext . A: Mm-hmm . C: think so . C: Okay . A: So you don't want to bother people with uh loads of buttons , but on the other hand they need many buttons so they don't have to get out of their seat . D: No . B: Yeah . D: Yeah . B: But But if if it's if it's international you should uh look in think in Britain they have uh different things they can do with the T_V_ , or so uh that you can choose what you want to see . C: Right . D: Because I think a market will be all kind of people . D: Elderly p el elderly , young people , so . B: I dunno if you should uh take that in consideration , or that you just should aim for the normal T_V_s that uh And the B_B_C_ . C: Uh . D: Yeah I think that's the better one , because I think if you you're going to target a lot of people and the whole world and only Britain then I think the cost will uh rise higher than the twelve fifty , I think . C: Yeah I I understand . B: Yes . C: No . B: Yeah , I don't know if the they have that anywhere else , though . D: I think the aim is better to use uh the whole world and Britain , yeah . C: Yeah . B: Yeah , we can leave that . C: When I think of it uh I think the main idea uh of this remote remote control is uh to make it user friendly . D: Not that much . C: So uh I think uh when p uh when uh the customers will buy this remote control , they already have uh the remote control which uh companies uh uh with uh the the standards uh remote control with which comes uh with the television . D: Mm . B: Yeah . D: Standard deliver . A: Mm-hmm . D: Mm . C: So uh it only has to have uh the most used buttons . C: You don't have to integrate the buttons to search the channels on your television . C: In those in that Yeah but I but it is impossible to uh to accommodate uh accommodate uh all the buttons on the s on the difference different televisions sets on one remote control . D: No but Yeah . B: Well but but then you have to to find your other remote control if you want to search . D: Yeah , th it it's I think that's not Yeah , okay . B: That's not Yeah , that's right . C: It's impossible . C: Because uh for example Sony television uh has the opportunity to s to make uh uh to make it possible for to see on one side of the screen uh teletext , and on the other side uh just n uh regular television . D: No . B: Yeah that's uh . C: Uh Yeah , but uh they don't use the same signal , uh on remote control . D: I think n m n most televisions nowadays do this . B: Well not everywhere . D: So I think numerals . C: Because you can't use a Panasonic uh remote control on a on a Philips television . D: Yeah , but then you have to choose the this always with r universal remotes you have to choose the code . B: Yeah , you can choose the code . D: You can use which which type of television you have . C: Okay . C: Okay . D: That's no problem . C: Okay . D: But I think like the two pages on the same screen , like teletext and normal television , that's that's nowadays standard , I think . C: Okay , but uh I think that most people uh th uh will buy the remote control because because uh the first they lost the one they lost first one or the first one is broken , so uh uh perhaps they have a got a an older television , so that option is not uh optional for those uh people . D: Simplicity . D: Yeah . D: Yeah , yeah . D: Mm-hmm . B: Yeah . D: Yeah g available . B: But the people have a new television , and c if you look into the future , then they want will want the button , if their thing is broke . D: True . C: Yeah , yeah . D: Yeah . C: So we should take that in consideration . B: Yeah . D: Mm-hmm . A: Mm-hmm . D: Mm-hmm . A: Okay , well any more ideas ? C: Oh mm , no . D: Of course . A: No ? B: Guess not . C: Things'll come up . D: Yeah . A: Okay , yeah well we have some time . A: Let's see what more I have to tell you . A: I don't think there is much left . A: Nope . A: We're starting to close . A: Um our next meeting uh will start well we're a little bit early , but our next meeting will start in in thirty minutes . A: In the meantime uh there's time for some uh individual actions . A: Um , as you can see , the different roles have uh different tasks . A: And there's a ping . A: Is it my laptop ? D: Yeah . A: Yep . C: Stop the meeting now . A: Ah well that's good , five minutes and uh the meeting's over , uh right on schedule . B: Yeah meeting will close in five minutes . C: Okay . A: Um the Marketing Expert will uh will take a look at the user requirement specification . A: The User Interface Designer will work out the technical functions design . A: And this was the Interface Designer ? A: Or the Interaction Designer . B: Hmm hmm . C: Mm . A: Or what was it , I_D_ ? B: No interface . C: No ? D: Interface . A: Interface Designer , okay , first guess was right . A: Uh will take a look at the the working design . C: No , the Industrial Designer will take a look at the working design , and the in uh usability interaction Yeah , okay . B: No the Yeah . A: Industrial Designer , okay , sorry . C: Okay . A: Let's just use the acronyms . B: So So I should look at uh what you should be able to do with the remote , or uh , or how I don't really Right . A: Um and of course specific instructions uh will be sent to you uh through your personal coach . A: Uh well those instructions will be uh in the email you will receive uh shortly , I hope . B: Alright . B: Me too . A: And of course you have your own uh expertise . A: Well uh that was what I had to say . D: Uh-huh . A: Uh are there any more questions ? C: Okay . D: No . C: No . A: No ? A: Okay well I think then we have to head uh back to our offices and uh start working . D: I have one question . C: Okay . A: Okay , one question ? C: Oh . D: Where does it says we have to make a remote , because I presumed She didn't know who . D: Okay , no , no problem . A: Okay we're still going . C: No problem . D: No problem . A: Okay , well I expect everything will be much clearer with the instructions we will receive uh shortly . C: Okay . D: Yeah . D: Mm-hmm . B: Alright . A: Okay well uh see you all in about thirty minutes , then . C: Alrighty . B: Yeah . C: Okay . A: Thank you very much . B: Yeah . B: Okay .

The project manager acquainted the team with the tools and equipment around them and then had the team members introduce themselves by name and what role they had in the project. The project manager then introduced the upcoming project along with more tools and equipment to the team members. The team members then participated in an exercise in which they drew their favorite animals. After the drawing exercise, the project manager talked about the project finances and production costs. The team then discussed their experiences with remotes and various features to consider when producing a remote. The marketing expert will look at user requirement specifications. The industrial designer will look at the working design. The user interface designer will look at the technical functions design The production cost will be 12.50 Euro maximum. Creating a remote with a minimal number of buttons yet having lots of functions available on the remote. How to accommodate different television models with one remote.

A: Well hi everyone again . B: Hello . C: Hello . D: Hello Mm-hmm . A: Um like before we uh I have to redo the meetings from n th the minutes from the last meeting and so here we go . A: Uh it was discussed in the last meeting uh which was opened by the presentation from the interface um designer that uh looks would be very important on this new remote and um it is to send messages of course to the T_V_ . B: Designer . A: It should have nine channel buttons , a next button , volume buttons , subtitle buttons , switch to control features , colour contrast , sharpness etcetera . A: It should have a memory switch , a mute button in case the telephone rings or something . A: Uh speech recognition is one of her very f favourite personal uh features she would like see d d to be integrated in this um in this new remote . A: Um . A: Should be child friendly design with few buttons , colourful maybe with s star shaped or other shaped buttons . A: Um she uh presented also an oversized remote which she guarantees nobody will ever be able to lose . A: Um that's right . D: And she was challenged on that point Okay . B: Yes . A: But uh her very f personal favourite really she , she would very much like to see a speech recogniser integrated in this remote . A: The industrial designer um presented her uh thoughts on the issue . A: She would like a special case made out of plastic that is very strong , not using any harmful materials , should be recyclable and should be colourful . A: Should have an integrated circuit board that's highly sophisticated and temperature resistant . A: She would like to see a timer and or alarm facility integrated . A: Uh technically this thing would also have a resistor and a capacitor , diode transistor , resonator , and if possible a rechargeable battery . A: Uh and of course a circuit board . A: And how it would works , you press the button , the chip is morse morse code related relays the uh to the generat to the generator amplification and uh the circuit board is very inexpensive to build and so she thinks this is a great feature uh to to to consider . A: She would like uh this whole thing should be push buttons with a simple chip uh scrolling method is more expensive and not that practical anymore . A: Should be battery operated and of course she would have the special cases . A: The marketing expert uh who has to finally come up with to to to market this product has been watching the competition , has done some research on the internet and also has used h her personal observations to come up with the fact that such a remote sh should be small , easy to use and it should be eye catching . A: From her point of view of course one of the most important facts is that we should get to market before our competition does . A: To do that uh maybe one or two features should be developed on which we could dwell on or in other words on which our campaign could be built on . A: Too many new features or too many points would only confuse matter . A: So we prefer to have one or two features that can be really uh driven home . A: Um it should have a fruit and vegetable design and should have a soft feel . A: She feels that's really what people want today . A: And the decision that we took last time was that uh the special feature we would like to see is a speech recogniser , the energy should be battery uh should be on a chip , should be trendy design , compact and strong , and should have buttons . A: And that concludes the presentation from the last minutes from the last meeting . A: Now uh we are ready for the presentation of the prototype . C: Yeah . B: Yeah . B: Just the look like , the button part I'll explain . C: Yeah . C: Uh so this is our what uh we have made . C: This is a model of the remote control which we are going to build . A: Mm-hmm . C: Uh this is us in a snail shape so uh it it is attractive um and it's it's blue in colour uh bright and uh it has yellow buttons and all the different colour buttons so it is a uh uh a looks-wise it is beautiful . D: Mm-hmm . D: Mm-hmm . D: Mm-hmm . D: Mm-hmm . C: Uh and also compact in shape . D: Mm-hmm . C: Uh um and also i it it will be easily fit into into the hands and you can access all the buttons easily . D: Mm-hmm . D: Mm-hmm . D: Good . C: Yeah , oops , sorry . D: You used to have all the buttons Oh that's good , no , that's nice and friendly . C: Um yeah and um uh the material which we are going to use for the case is uh plastic and uh w which which is s strong um uh and also uh for the Um the material is plastic and uh for the buttons it is uh s soft rubber um and als yeah . C: Yeah because uh uh you'll be touching the buttons more so it is soft when you touch it . D: Mm-hmm . D: Mm . A: Mm-hmm , mm-hmm . D: Mm-hmm . C: And then um uh for the for the led , for the light emitting diode it is a fluorescent green and it's a a it is a bulb like an ordinary infrared . D: Mm-hmm . D: Mm-hmm . C: And and the button button's part uh will be explained by F Francina . B: Okay . D: Okay . B: Now the um we decided upon including certain features on our remote . B: Now these features includes the s um signal emitting uh signal it's the led or L_E_D_ the infrared . D: Yeah , okay , mm-hmm . A: Mm-hmm , mm-hmm . B: Now uh we have included the switch on and off button . D: Mm-hmm . B: Now we have included another feature that is the mute button on the side of the model . D: Mm-hmm . D: Mm-hmm . B: Then we have included one to nine buttons for controlling the programmes the different channels . D: Mm-hmm . B: We have also included two buttons for increasing or decreasing the volume . D: Mm-hmm . B: And we have also included two buttons for scrolling up and scrolling down the programme channels . D: Mm . B: Now our our model also contains a button which is called as the menu button . A: What kind of button ? B: Menu button . A: Menu ? A: Uh menu th menu , uh one one . B: Yes , menu At the centre we have included a button which is fluorescent green colour and this is the menu button which will control the colour , sharpness , brightness of this uh picture . D: Menu button . D: Mm-hmm . D: Mm-hmm . D: Of the screen . D: Mm , mm-hmm . B: We have also included a button which is called as the swapping button . B: Now this is uh a special , special feature which we have included . B: Now this button is an elongated shaped button and this is slightly flexible so if it is turned towards the right it will take to the previous channel , if it is turned towards the right it will take to the next channel . B: It will take the user to the previous and the next channel so this is a swapping button . D: The next channel in the numeric pattern , or Yeah , mm-hmm . B: No , swapping is if if example you're you're watching the second channel and then you go to the tenth channel and if you want to go back to the second channel you can swap , this button . D: Mm . D: Okay , okay . B: Yes . B: And at the end , it this remote has inbuilt voice recogniser which c which will recognise the user's voice and then it'll act accordingly . A: Okay . A: Mm-hmm . A: Mm-hmm . B: So this is our proposed model . D: Okay . D: Mm-hmm . B: Now the marketing expert has to give her suggestion whether it'll be sellable or it'll be cost effective . C: Tell , yeah . D: Okay , well um what what I really like a lot about it is that you can reach the whole thing with one thumb , that you can really hold it in one h you don't need two hands and it's easily reachable even for somebody with a small hand , yeah ? B: Yes , yes . C: Mm-hmm . A: Yes the buttons are all raised , right ? D: The buttons are all raised and if you hold it in the centre of your hand you can even reach it over here so you don't have to turn it around , turn it upside down , move it up , up and down , I really like that . B: Yes . A: Are raised , mm-hmm . A: Right . A: Or have two hands to operate it , yeah . D: You really did a good job on that , my little designers . B: Mm . C: Mm-hmm . D: Um and um I like the idea that the on-off button is in a really prominent place . D: That's that's a really good good thing . A: Yes , and it sort of sticks up so that you really you don't have to g first go like oh yeah here it's on and yeah , mm-hmm . D: Yeah , that's great . C: Hmm . D: Mm-hmm . C: Mm-hmm . B: Abs okay . D: The colour's very attractive . D: Um the um these buttons uh around here are the mute and these mm-hmm On both sides they're mute ? B: No , these the front buttons which are here , are the mute buttons . B: Yes , yes . D: So you can push either one ? B: Yes . D: Okay . A: So if you're left-handed or right-handed it doesn't matter . D: And this brings the menu up on the screen ? B: Pardon me ? D: This brings the menu up on the screen and the orange ones are Okay . B: This is the menu yes , yes . B: A the the these these two are th to increase or decrease the volumes , and these two are to uh scroll the programme channels . D: F f okay . D: Right , very good . B: Scroll up or scroll down the channels . D: Uh it looks mm looks like something I can sell . D: Okay and now I'm supposed to yeah . A: Well , I have one question uh will there be anything written on the buttons , like that people know , or they have to learn that from a piece of paper which button does what ? B: Yes , it will have uh these buttons will have the numbers and all the rest of the buttons will have symbols . C: Ah . C: Yeah , definitely . A: Will have symbols so that that that the user really knows you know and doesn't have to first learn it Yeah . B: Yes , which can be easily recognised . D: Yeah . C: Yeah . C: Yeah . C: Yeah . B: Yes . C: Yeah . D: Good point because we need the symbols 'cause we're going into an international market we can't have anything that's language dependent . B: Yes . C: Yeah of course , and also Hmm . B: Yes . C: Yeah . A: But anyway it would ha i i i it has to have some kind of of symbols , text or something so that people kn That's right . B: Yes . C: Yeah we can Text . D: Symbols on it . D: Mm-hmm , mm-hmm . B: Yes . C: Text that we can have on the case itself , we can it will be printed on the case and symbols as well as the buttons . B: Yes . D: Mm-hmm . A: Okay , yeah just wanted make sure of that mm-hmm . B: And and one more feature is we we have a holder for this remote which is an oyster shape . C: Yeah . D: Mm , 'kay , mm . D: Mm-hmm . B: A shell shape . D: For the snail , yeah , mm-hmm , we have the snail shell . A: Right , mm-hmm . B: Yes , yes . C: Yeah . C: So it is yeah , yeah shell . B: Yes , snail shell . A: Mm-hmm . D: He goes right back into his shell . B: Yes . A: Right . D: Well you know I think we could do something really funny with this too because the snail is known to be slow and we could have some sort of little comic effect on our marketing about how this is a rapid snail or something like that you know that would , that would really work . C: Mm-hmm . B: Mm-hmm . C: Mm . B: Y Yes Yes . C: Yeah , of course , yeah . A: Now what , what are our special features for the marketing ? D: So I think voice recognition is our big selling point 'cause nobody else seems to have that in in this price range . A: That's really the voice recognition that's really unusual And then , and then the other thing would basically be sh shape or practicality of use . C: Mm . C: Mm-hmm . C: Mm . D: Yep uh well I think that everybody's gonna say their remote control is practical . A: You know . D: I think we have to , we have to dwell on on on the appearance . A: Colours . A: Mm-hmm . D: We're really gonna have the be the cutest remote control on the block . A: Cutest . C: Mm . A: Yeah . D: So I think we have to play with the image , play with the snail image um play with the visual and then the voice recognition . D: I think those are the two things to push . C: Mm-hmm . D: The look and the voice recognition . D: They're gonna be our two selling points . A: Okay , now uh having said that No , now this was our evaluation criteria which we uh just have done . D: I'm supposed to make a little presentation , aren't I ? D: Okay . A: Now we're gonna talk about financing . D: Ah , but in my instructions I think it said I was supposed to go to the board and do something . D: No ? A: Well , there is a production evaluation . A: Is that you ? D: Yeah , that's me . A: But that's after the financing . D: Oh , okay . A: See ? D: Sorry , sorry . A: Fi see ? D: Mm-mm . A: Um . A: Okay , we had looks and voice recognition . A: Okay now on the financing we bring up the mm there it is . A: Okay uh energy source we say that's battery , right ? C: Mm . D: That's right . A: Okay , now . A: So we I guess we use one . C: Yeah . A: What ? A: T cell or chart you are trying to change is protected . A: Well , that's nice . A: She told me I could just ch change it here and then it would It doesn't work . A: Hmm . D: Can you just fill it in in the yellow boxes ? D: Or Well . A: Oh , okay yeah , okay , let's see . C: Yeah . A: Okay , one , okay . B: Yes . A: Oh go away . A: Um kinetic source so that's in the energy source that's all we need . C: Mm-hmm . A: Uh electronics , simple chip on print ? A: Is that's what we're using ? C: Yeah , yeah . B: Yes . A: One of those ? A: Come on . A: Okay , one . A: Uh regular chip on print . A: No . C: No . A: That's all we need , the one case , uncurved flat , single curved , double curved . C: Yeah . C: This is a Yeah . B: Single curve ? B: Mm . D: I guess it's double curved . A: Double curved ? A: One of those ? D: Mm-hmm . A: Case materi s supplements . A: Plastic we said , right ? B: Plastic . A: Uh wood , rubber ? D: Rubber , because we're gonna have the soft buttons . C: Yeah . A: Uh but , yes but That's just for the case material , so special colours though , we having that , right ? C: I think uh that is uh f for rubbers that is uh yeah case material . B: Is this for the case ? D: Oh okay , the mm-hmm , mm' kay . B: Yes . C: Mm-hmm . B: Yes . D: Mm-hmm . A: And then we have to interface push buttons . B: Yes . D: Mm-hmm . A: Scroll wheel , no . A: Integrated scroll wheel , L_C_ display ? D: No , 'cause we didn't put the clock in it after all , right ? B: No . A: Button . A: No . C: Yeah . D: Mm-hmm . A: Uh , button supplement special colour ? B: Speci Yes Yes d we do have special form . A: Special form ? D: Yes . A: And special material , rubber , wood , yes . C: Yeah . A: Okay . A: Total seven point six whatever that means . C: Uh , I think that's the price . A: That's the price . B: One two three four five six seven eight nine Nine points , okay , yes . C: Maybe it is it just n Yeah . A: Mm ? A: Eight , eight point two . A: That's hmm ? A: Eight point two , right ? A: So , we looks like we are well within budget . D: Mm-hmm . B: Okay . A: Okay . A: I guess I should save this I suppose , huh ? D: Yeah . A: Oops . A: Uh-huh huh huh . B: On the desktop . A: I just tried that . A: My documents , computer . C: AMI . A: My compu Ah oh here it is , yes . C: AMI should for Yeah . A: Okay , fine . A: Save . A: Okay good , so that's the good news . A: We gonna be popular . D: Mm-hmm . A: Um . A: So that uh I think financing was pretty simple . D: Mm-hmm . A: Now we would like to have a presentation by the marketing expert on production evaluation . D: Okay , I'll take my file down so you can bring it up . D: 'Kay should be able to get it now . D: 'Kay , why don't you move just to the next slide right away . A: You wanna go to the next slide ? D: Yeah right away . A: Okay . D: Okay , well uh obviously my method for uh s m the marketing of this thing is first to ask the big question , will it sell ? D: And I think we should show this prototype to people from various age and socio-economic groups and see about any fine tuning that maybe little things we haven't thought of . B: Okay . C: Mm-hmm . D: We can't accept every suggestion of course , but maybe we just need to get a few . C: Yeah . D: And show the the prototype to consumer research groups , we don't s want somebody to suddenly come to us and tell us that this button is toxic and you know some child will swallow it and then we won't sell any . C: Mm-hmm . C: Mm . D: So we have to get some input from those people . C: Mm-hmm . D: And then after that we just have to go with our best intuition and you know we like it , we think it's good , we're gonna get behind it and sell it . D: Um , next slide please . D: Okay , now the things that I was thinking and th my wish list has really been realised in this prototype . D: I wanted the shape to be biomorphic , I didn't want anything with angles and all square , I wanted it to be comfy and roundy so we we've got that . D: The size is small , the colour's bright and warm which is what we wanted . D: We wanted the feel to be as soft as possible , we'll have the soft buttons and the way this is shaped , even though it's gonna be hard plastic , it feels good in your hand so that's nice . C: Mm-hmm . D: And functionality I put last on my list because people aren't going to use it before they buy it . D: So paradoxically the other features , in other words , the look , the feel um and the shape , that's what people are gonna get in the store . B: Fee selling . C: Yeah . D: They don't have a television in the store , they can't play with it . C: Yeah . B: Yes . D: Um so they'll be our main selling points . D: So um th those have been fulfilled by your prototype and go ahead to the next slide please . D: Okay , so um the shape um I think is a a one . D: That's really , really excellent shape . D: The size is small um and th these points are in the importance for the , for the marketing , these aren't i in how I feel . D: I think that it's I think that it's plenty small enough to sell but I think we're sort of right the scale is one to seven . D: I think we're sort of right in the middle as far as c other competitors . B: Okay . D: And our colour I think is great . D: The colours are bright and warm and we really do great job there . D: And given um the constraints that we had I think we got it as soft as possible . D: And then functionality um I think you did a really good job on functionality , obviously we could have ad added different functions but then we'd disturb something else so I would say that we got to a five out of seven on on functionality . D: So I think that basically we've got a great product and we can get off and running with it . B: Okay . C: Mm-hmm . C: Yeah . A: Um I just realised one thing . D: Yes . A: In the financing there was no room for our voice recogniser . B: Yes . D: Ah . C: Yeah . A: And uh I don't know how we can evaluate that or how we can include that , too . D: Well , um we had what , eight eight euros twenty as our cost ? A: Eight , eight twenty , yes . C: Eight twenty so We have um four euros , yeah Yeah . D: And so we've got we've still got four euros to go to spend . A: I mean maximum we have another four point three euros I mean four thirty . D: Mm-hmm . D: Well um that's Mm-hmm . A: But I mean we have no way of presenting that to management as you know as a f finished , as a finished product and saying okay with the voice recogniser that costs so much . A: So um we just have to beware of that . A: I mean and know whether the four thirty will really cover that . D: Well as we know in today's technic technological world you can do just about anything at any price , the the the problem is quality . C: Yeah . C: Yeah . D: So we're just gonna have to settle for whatever quality that will buy us . C: Yeah , yeah . B: Yes , yes . D: And um it may not be the greatest quality but it may sell anyway . C: Yeah , still . A: Yeah . D: As we've seen with so many of these kinds of products . C: Yeah . A: I'm sorry to interrupt then but I just uh recog I just remembered that there was no that that was not um included uh that there was no room for any special features , okay ? C: Included , yeah . C: Hmm , hmm Yeah , even my yeah , shape is one . B: Yeah mm . A: So to beware of that . A: You wanna go to this next slide , marketing expert ? D: Uh , well I isn't this my last slide ? D: Maybe . A: I dunno . D: Go ahead . A: Yes it is . D: I think that was my last slide , yeah . A: Mm-hmm . D: Um . D: Mm okay . D: And I'm supposed to present this scale on the whiteboard . D: Um and we're supposed to talk about those things as a team now , so if you put my last slide back up there . A: Oh . D: I'm sorry I've um forgot to do that , um . A: Why ? A: Wh why you need that up ? D: Hmm ? D: Well because I can't remember what I put on there . D: Okay . D: Now I'm supposed to see how long my leash is here . A: I think you can make it there . D: Mm 'kay . D: You ready . D: So now we're all supposed to say what we think . D: Um okay so on shape I gave it a one . D: Wait what would you ra uh one being good and seven being the worst . B: Worse , okay . D: Um what do you think the shape is ? B: One . D: One , okay , and Be Betsy ? A: Yes I think uh shape is one . D: Okay , uh-huh one , okay . D: And how about on size ? D: On size I gave it a four , yeah , I feel it's just average . A: You you gave it a four . A: Um , I dunno . A: I think I would give it at least a two . D: Okay . B: One . D: Mm-hmm . C: Yeah , even I think it is one . D: Okay . C: It's quite small . D: Okay you're the designer , of course you wanna give it a one . D: Um and then how about how we doing on colour ? A: Colour uh I One . D: Colour , I gave it a one . D: I really like all those nice bright , warm colours . A: I I like the colours . B: One . A: One . D: One . B: Yes . C: Yeah , one . D: One , one , one , okay . D: And how about the feel ? D: Taking into um consideration texture and comfort in the hand . A: Uh , I think I would give it a two . D: Okay , I gave it a three , two , yeah ? B: I'll give three . D: Three . C: Uh maybe two , yeah . D: Two , okay . D: And the next is functionality where I I admit I was a little hard on our team here , but Yeah . A: Well it's also you can't really try it out uh the other things you have have more is are more tangible so from that point of view but um I'll give it a three . D: Mm-hmm . D: Okay . B: Two . D: Two , okay . C: Uh three , mm-hmm . D: Three ? D: Okay . D: Well , um . D: It looks like we've got got ourselves a pretty good product . D: Um the functionality's the only place where maybe we have to think about m m maybe , heaven forbid , having another meeting . C: Yeah . D: But um otherwise I think we're we're ready to go to go with this product . D: Anybody else have any other comments or any other things that we feel we should evaluate ? A: Uh . A: Here is what we looking at uh satisfaction on for example room for creativity . A: Um . A: Is there more room for creativity or are we absolutely happy ? C: Maybe we can yeah , include some more buttons and uh um yeah features . B: We can always improve , yes . B: Yes , features . C: We can make the buttons few buttons smaller . C: Uh I think they are quite big , so I think I I mean we can just have small buttons and more buttons in that case . C: If we want to have more features than that . D: Mm-hmm . D: Well then again if we're gonna um do the speech recognition thing we're gon there gonna be some buttons that are gonna have to be added for that for the recording of the the speech . C: Yeah . C: Yeah , definitely . B: Yes . B: Voices . C: Mm-hmm . D: So that that's where we're gonna have to do maybe we can eliminate one of the mute buttons , instead of having two mute buttons . C: Yeah , definitely , yeah , two mu mute buttons . B: Yes . B: Yes . D: And um then maybe we can do something with the um the volume control . D: Maybe we can put that all on one button . C: Hmm . D: Um and a couple of other th maybe comp uh consolidate some of the usage an and see what we can do with that . C: Mm-hmm . A: Y um al always bearing in mind that right now we are of course well within the budget and that we still you know we probably can't , with this particular item , we probably can't just uh add a whole lot of more things . B: And maybe Yes . D: Mm-hmm . D: No . A: Uh um we need uh you know we need to leave space money-wise for the voice recogniser . C: Yeah . D: Mm-hmm . D: Mm-hmm . A: Um . C: Mm-hmm . A: So th the question really is how do we feel with the project process ? A: Uh , um are we happy with the creativity that has passed here or we're not happy with the new product we created or that was created ? A: Uh I think personally I think uh I'm pretty happy . D: I'm pretty happy with it too , yeah um , it's something I think I can market . C: Even I'm happy . A: Um an and then the next question is are we happy with the leadership of this project ? C: Yeah . D: Yeah . A: Uh And I think team work I think was very very good , I think we really yeah . D: I think you've done a good job , Miss leader . B: Yes , yes you've done a good job . C: Yeah , yeah , definitely . D: Yeah I d I do too I think we worked well together as a team , yeah . C: Mm-hmm . C: Yeah . C: Yeah . A: Mm-hmm . D: Mm-hmm . A: And uh I think we are we happy with the means we used ? A: We used whiteboard , we didn't use digital p well digital pens I guess are these things . D: Yeah maybe we could've used the whiteboard a little bit more , yeah , we didn't use that enough . B: Whiteboard more , yes , yes . C: Yeah , probably . A: Yes , we could . A: Uh , it's maybe not in the best position in the room um you know like sometimes it's positioned so that it's much better visible for everybody and I think from that point of view we sort of ignored it a little bit . D: Mm-hmm . D: And we used the slide because it was better positioned . B: Yes . A: Yes , I think so , I think absolutely , and fortunately we all had slides presentation which made it a little easier . C: Yeah . B: No . D: Mm I think that's true mm-hmm . C: Hmm . B: Yes . D: Mm-hmm . A: Um did we new did we find new ideas ? A: I think we did . C: Yeah , many . D: I think we were we were very good , yeah , mm . A: I think we we did , uh in more than one respect and uh so I think we did very well here . D: Mm-hmm . D: Okay . A: Are the costs within budget ? A: Yes , yes . A: Uh is the project evaluated ? D: Yes , yes . A: Yes . C: Yeah . A: Um then celebration . D: Celebration . B: Cel celebration yes , yes . C: Ah . D: Today we have apple juice and after we sell m million of 'em we have champagne . A: So I I thank you all very much . A: Um , I think this was very good and um I think we did come up with a new product that's uh feasible . D: Mm-hmm . C: Yeah . D: Mm-hmm . A: Feasible from the production point of view and feasible from a marketing point of view . D: Mm-hmm . A: So , thank you . D: Okay . C: Yeah . B: Thank you . C: Thank you very much . D: Okay . D: Watch I I have my cord behind you here . B: Okay . D: Okay . C: Do we do we have some time left ? C: Uh you have Oh , alright . B: They say it's forty minutes . D: But we we were told we could end the final meeting at any time , whenever we felt we were finished . B: Okay . D: It'll take me the rest of the time to get my microphone out from my necklace . D: Oh , there we go .

The project manager opens the meeting by going over the minutes of the last meeting, detailing the main points of each person's presentation. They do the prototype presentation which includes a model of the remote control. The group discusses this proposed model, approving of the small size and look of it. They goes over finances and are pleased to find that they are well within budget. However, while the marketing expert is doing the product evaulation the group realizes that they neglected to calculate voice recognition into the financing. Their cost had been 8.20 Euros and they have 4.30 left to cover it, so they decide to settle for whatever quality it will buy. They rate their product on its shape, size, color, feel, and functionality. They discuss the project process, talk briefly about adding more features, and one member suggests eliminating a mute buttons and include a diffferent feature. They are happy with the creativity, leadership, and teamwork within the group, and close the meeting by thanking one another. *NA* The remote is a snail shape with bright colors, blue and yellow with multi-colored buttons. Compact in size. It includes a remote holder in the shape of a shell. The case will be made of plastic and the buttons of soft rubber. Its features will include an on/off button, two mute buttons, nine channel buttons, two buttons for increasing/decreasing the volume, two buttons for scrolling up/down channels, a menu button in the center which controls the color/sharpness/brightness of the picture, and a swapping button. Channel buttons numbered, rest of the buttons have symbols indicating function. Light emitting diode is flourescent green. In their cost evaluation they got 8.20, not factoring in the voice recognition feature. They decide to settle for the level of quality the remaining 4.30 euros will get them. The group spent 8.20 euros on their product, but they almost forgot to factor in voice recognition, which may cost more than the 4.30 euros remaining. They will have to settle for whatever level of quality that 4.30 euros can buy.

A: . A: . A: . A: . A: . A: . A: . A: . B: . B: ? C: . C: . C: . C: . C: . D: . D: . A: Okay . A: Uh first of all I'll start with the costs , because that's going to influence our design . B: Oh no . D: Oh , . A: If you Don't know if you al already had a look or not ? C: Did you do your questionnaire already ? B: No n I I already did it . D: No . B: It's not much . B: It's just one question . A: Because we have a problem . C: Uh It wants Yeah but everything is . D: Oh . A: If you look closely , you can see . B: Yeah . A: Um I already took the liberty to make some suggestions . A: At the moment we have fifteen buttons , one L_C_D_ screen , one advanced chip-on-print . A: We use a uh sensor , that's for the speech . A: Uh we use kinetic energy . A: And we wanted uh the buttons in a special colour . A: Okay . A: What's the first thing we should drop ? A: The special colour of the buttons ? B: No that's that's for the trendy uh feel and look . A: Okay . B: So Yeah , b but I think the battery option . A: Uh Should we switch to a hand dynamo ? A: Uh that's the still the same idea as the kinetic energy because you have to use it and do things . D: No . D: Yeah but young people like that . D: So just do normal battery . A: Batteries ? A: Batteries . C: Just a normal battery then , yeah . D: Yeah . D: It has to be twelve and a half . A: Yeah . D: Or not ? B: Oh . C: Oh my goodness . A: So You're going to redesign something . B: Oh no . A: Okay , so we're at twenty five . D: Uh , yeah . A: Um Do we keep the shape doubly curved or g do we go for single curved ? C: Well I guess i we'll have to go for single curve then . C: I mean we have to drop on everything . A: Mm-hmm . D: But we can keep it single curved with uh top view still curved , but from the side it's it's flat , and the screen screen is just Well you just have to hold it like this then . A: Uh Yeah . C: Yeah . D: So Alright . C: How about Sorry . A: Um Uh another option I saw was to drop the buttons one through nine , so you can't directly access a channel , but instead use only the up and down arrows . C: That's what I was thinking . A: That would skip nine buttons and four and a half Euros . B: Yeah . A: Yeah ? D: Let's do it then . C: A a And uh 'cause then they don't have to n They don't need special colour as well . D: Yeah . A: Uh then we have left Uh yeah . D: we F_ eight . B: But we don't have any basic options any more . A: We do . A: They don't need special colours . A: Fine . A: That's more like it . D: Yeah . A: You were saying something . C: That was exactly my point . C: Like let's drop all the buttons , and just make one I mean we're gonna use the L_C_D_ screen anyway . A: Yeah . A: Mm-hmm . C: So we'll just have to use it for everything . A: Yeah . C: And then you can make an overview of channels in the screen , and select a channel , click Yeah we need one integrated button for everything then . A: Yeah , some more menu options . A: Yeah . A: Okay so maybe we can drop few more buttons . A: But um Now let's look . B: Yeah we c could We only need the the the the the menu arrow arrow button uh thing . B: Everything you can do with with the menu . B: So With the display . A: Mm-hmm . B: Yeah . D: The joystick . C: Yeah . C: Kind of . C: I was Because Yeah . A: Uh Yeah , scroll-wheel , push-button uh Yeah . D: Integrated scroll-wheel push-button , yeah . C: If you if you go to If you go to our uh view , like you if you are in the sound system there , uh and you wanna adjust the treble for instance , this is just uh an example , y y you wanna see a bar on which you can adjust it from zero to ten for example . A: Yeah . A: Mm-hmm . A: Mm-hmm . A: Mm-hmm . C: But you want a sound preview of how it's gonna sound , right ? C: So you wanna click on it , activate it , whe and when you move it , hear the difference of the treble coming out or going into the sound . A: Yeah . A: Yeah . C: So you'll you'll need a a kind of a joystick uh button . D: Yeah or or the integrated scroll-wheel push-button . C: Yeah . D: So that's kind of on your mouse and then you can click it , adjust it , click again and then you're out of it . D: But you still But you then still need to have Well you can use the scroll-wheel as well for um maybe for the channels . C: Exactly . D: But you still um You still have to have some some button in the menu to go back . C: Yeah it's r Yeah . B: So you do one inte You can do one integrated scroll-wheel push-button . D: Yeah . B: And then just drop all the other buttons . A: Uh yeah . D: Well not all . D: Not s not sound I guess . B: But but th the cost of one integrated button is far more than a few extra push-buttons . C: No . A: Yeah . A: It's uh One integrated button is five times the cost of a normal button . B: Yeah . D: Mm . B: So we have to to make it s uh more uh It has to be Could drop the speech recognition . A: So You could also drop j three more of these , without losing much functionality . D: Yeah . A: You just drop the Okay and the Back . D: Wh wh what what what is the what is the uh sample sensor sample speaker ? A: Oh , that's for the speech . D: Speech recognition . A: Yeah . D: Right . A: S s Drop speech recognition ? C: No but Yeah it's it's expensive , but uh we never considered the possibilities of uh speech recognition . A: Yeah that's possible . B: We we d Yeah . C: 'Cause it can take the function of a lot of uh uh buttons . A: Buttons . D: Buttons . A: That's not very easy to use . C: I No . D: No , it can be disturbed by by noise and stuff like that . C: Yeah but lets just say that the speech recognition works . D: Let let let me see what's more what's more popular . D: I guess the the screen was more popular than um than the speech recognition . B: Yeah . D: I have to look on that . D: Let me see . D: Uh well no I was wrong . D: There are more people who like speech recognition than an L_C_D_ screen . A: Yep . A: Okay . A: Because if you d lose the L_C_D_ screen , we need a lot of Yeah . D: But if it But it it it's a it's a both a hypers No , but Well we Yeah we keep the screen . B: We lose our whole concept . B: Uh so No we just We keep the L_C_D_ . A: We need a lot of extra buttons . D: I mean it's it's about the same . D: Eight one to ninety one percent , uh sixty six to seventy six . C: We uh we we haven't really integrated this the speech into the system , so we can might as well s drop that . A: Okay so we drop the speech . A: And drop it yeah ? D: Yeah . B: Yeah . D: Let's drop the speech . A: Okay . A: S Fo Four less Euros . D: Sixteen Euros . A: So we still have three and a half Euro to lose . C: We need to lose some buttons . D: But y y Yeah . A: Yeah if you lose the the Back , the Okay button Uh v let's say we only have the four arrows , and the Menu button . D: Yeah . A: Then you're Oh and the power button we have also . D: And then and then use um The the Okay . D: And the menu button does also does the okay function then . A: Yeah . D: And then when you in the menu S so so you activate the menu . A: So that's one Euro . B: If we do uh two integrated scroll-wheel push-buttons , we can drop all the the push-buttons . A: Yeah . A: Yeah ? B: With with one uh integrated button we can uh do the whole menu thing . A: And That would save zero point two Euros compared to No . D: Yeah yeah . B: With the other , we can do the the channel , the volume , et cetera . D: Yeah . B: No it's three Euros . B: No ? B: Um No it's it's n Yeah . A: Yeah . A: To This together is more expensive than Oof , it's almost the same as t keeping this . B: Yeah yeah yeah . D: Well okay . A: And we can drop these two . D: For example if you have f f four buttons , channel up and down , uh volume left right Okay , I've I think we have to keep that . B: It's the Let's make the Let's make the case plastic . A: Volume . A: And the power button . D: And then and the power button . D: So that's five . A: That's the basic . D: That's basic . D: That that's what you need anyway . D: And then for the menu , um you can have a button that activates menu . D: Or d or do we just integrate an an an scroll-wheel with a push-button . D: And then if the moment you use the scroll-wheel , the the the menu gets activated , and then you can scroll , choose an option , click on it , it goes into an feature . D: Click on it again , selects features , scroll , adjust it . D: Click again , it's okay . D: Then you only need one button to move back . D: Or or under each option , you set a you set an a screen thing what says back , and you select that one , click again , and you go one step back . D: And in that menu , scroll , click , one step back . D: So that then you need five buttons , and one integrated scroll-wheel push-button . A: Yep . C: Which That's even Yeah , if you if you go to eight I don't know how to Yeah , we need the chip for the for the L_C_ display . D: But we can't drop three buttons . A: Okay th that's Yeah that's one Euro more expensive . D: But I see that's Yeah . D: So that's not a good idea . A: That's not an option . D: Because which buttons do we have now ? D: Those five which I mentioned , and then menu , and then Yeah . A: Menu , power . D: F of the four things ? A: Four arrows ? D: Yeah , th power . A: Power . A: Uh Yeah . D: Which more ? A: Okay . A: So four arrows ? D: Yeah . A: Uh power I believe ? D: Power . D: Th Yeah that's five . A: Uh We have a Back and a Okay button . D: Yeah , okay that's seven , and one to activate the menu , yeah . A: And the Menu . D: So okay that's eight . D: Well we can't reduce that . D: We we keep the display . D: Oh , well okay . A: Yeah , and even if we drop three buttons from here , we still have to make some adjustments around here . A: So The L_C_D_ ? D: Yeah . A: Yeah . D: Yeah well we need the advanced Instead of r Yeah but but that's not our market . A: Then I rather make it wood . A: Because then also it's good in the market with the forty five plus uh people . B: Yeah . C: Yeah . C: True . B: But Plastic with a with a special colour . A: No that maybe not . A: But maybe it's better than plastic anyway . D: Ah no , hard plastic . C: Oh . B: A woo wood uh wood uh wood colour . D: Yeah , plastic with special colour . A: Yeah ? B: That's an option . A: Yeah okay uh Yep . D: No but I I Because we have to use the special colour anyway . D: You forgot that . B: Yeah . A: Yeah , yeah . D: So let's go for the plastic . B: So we do one one s Yeah . A: Yeah , okay . A: Plastic . D: And since it's not kinetic , it doesn't have to flip around that much ? A: Uh that's easy because plastic is free . C: Hmm . B: Hmm . D: We still have problem of two Euros . A: Yeah , okay . A: Uh if we dropped uh Yeah ? B: No the buttons , those are really needed . D: Yeah we can't drop them . B: Yeah th th it's it's uh An advanced chip-on-print . C: Yeah uh You uh uh Yeah . A: You still need that . D: Do we really need that advanced chip for an L_C_D_ display ? C: So the other option would be to go for the the sample speaker , and Which can use a regular chip , wh which is six Euros in total . A: S No , I keep the re Yeah . C: That doesn't matter . D: Oh . D: I rather keep I rather keep the display . C: Well yeah . A: Yeah . A: Because we already designed for it . D: So the only option is an hand dynamo . A: So Yeah and something else . C: Exactly . B: Oh that But the But the integrated uh button ? D: Oh no tha Oh that's one Euro , right . C: Yeah but the uh can't we f uh fit all the buttons in an intreg integrated scroll push-button ? C: 'Cause that will save us one and a half Euro already . C: And then if w Th then we have to scroll through a lot of menus to be able to get where you want , huh ? D: And then integrated s Yeah but that would make it not so easy to use . A: No y you would rec Then you have Then you still need two additional buttons I believe . D: I mean it's not that important , easy to use , but Yeah . C: And uh Yeah d at l Yeah . A: For the volume . A: You can use those Yeah . C: At least one for power . A: Oh yeah and power . A: That's three buttons and this would cost Yeah . C: Oh . C: Yeah it's just as expensive as what we have now . B: How many func functions can it uh have ? A: Three . A: Up , down , Okay . C: Yeah endlessly . C: I mean it can be a power button as soon as it powered on . B: Okay . C: You can go into you in you main menu , you can choose uh flip channel , uh you can choose sound options , any options . D: You you press it for like three seconds . D: Then then then you should do everything in the menu . C: Yeah . D: On the screen . A: Yeah , okay . A: It would save enough Yeah you can choose this , drop these , then we have a half Euro left . C: Maybe we should . C: 'Cause we don't have money and w we want the screen . D: Yeah . A: So we can maybe still use power button . D: Yeah , but we'd Alright . A: Yeah . C: I guess we have to . D: It s it saves us four Euros and it costs us two and a half . D: So let's see , we we drop the price by one and a half . C: We'll we'll be on Yeah it says right here . A: Yeah . A: You see ? D: But we still have thirteen left . A: Oh still Yeah ? A: Oh then I miscalculated . A: Oh yeah . D: Thirteen . D: So still half . A: Shit . D: There goes the special co Well That would make it less appealing . A: Drop the special colour . B: Oh no . D: So that's no option . A: 'Kay . A: What else ? A: Uncurved ? B: No no , it has to be um curved . D: We sure about the advanced chip we need for the display ? A: Yeah . B: Okay . A: They made it very easy for us . D: Well yeah . D: yeah . D: We made it hard for ourselves with the display , but it's a cool feature . A: Ah , I don't think I can s uh persuade the management to say , this is better for the market so you sell more than Buttons . B: Okay . B: Wh what we could do is um drop the the special colour , and uh do the special colour for the buttons . C: Yeah . A: That's Oh yeah since we only have one button . B: Yeah . D: Yeah but I mean what is meant by special colour ? A: I just m I don't I think Uh yeah it's I think it's grey , regular . B: Just something else than than black or white I think . D: S yeah . D: Alright . A: Grey and rubber . C: But we definitely want the thing to be a special colour though . A: Of plastic . B: Yeah . D: Yeah . D: So I rather have an hand dynamo than than drop the colour . C: Damn . C: Yeah and then Yeah yeah yeah yeah . A: Yeah . D: You can still play with it then I guess . D: I don't know . A: Yeah . D: Yeah , but a hand dynamo costs a lot of energy to keep the screen working . D: So I guess that isn't an option . B: The display The But if you have to power the for ten minutes , then the Yeah . C: Well , you only have to power it up when you wanna use it . D: Yeah . D: Yeah . C: I don't know . A: No I don't think the current status of uh chips are pretty uh energy conserving , no . D: Yeah . D: Yeah true . C: Yeah . D: Let's let's go for the hand dynamo then . A: Yeah hand dynamo ? A: Do you want an extra button ? D: Or or do we Or do we do uncurved and flat ? D: Instead of Yeah it has to be curved and has to have that colour . B: No no it has to be curved . C: Yeah . B: Yeah . B: Just put a special special colour of the buttons , or something . C: Yeah . D: And a screen . C: Yeah . C: That's the most import We only have Yeah but Well we come back to the drawing board then , huh ? A: Yep ? A: Instead of an additional power button ? B: Yeah or spe special form ? D: Yeah . D: S what what is special f Oh yeah , special form . A: Yeah ? D: Maybe that's nicer . A: It's for scroll Without Yeah but it's just a scroll-wheel which you can push down . B: Yeah . D: But we don't have any buttons . D: So do d Uh make it a special colour then . B: Yeah . B: But it's it's for the integrated button , I think also . B: Or Yeah . D: Yeah ma make it a special colour then . B: Okay . B: Yeah . A: So Yeah ? D: Okay . D: Make it a special colour and then it look fancy . B: Yep . A: So Woah we're within budget . D: So Yeah . A: It's a miracle . B: Oh just oh ma make it two special colours , but we only have one button . D: Let's let's save it . D: Yeah . B: Okay . D: Let's do it like this , I mean , because it does not lose our identity of the product as we Yeah all your designs are uh pretty much Yeah but that but that's the fun part of it . A: Yeah ? A: Okay . A: Um , well . A: 'Kay , this was old . B: Yeah . A: Yeah back to work . B: Okay . A: Uh Did I save it ? C: It's silly 'cause we we should have had this meeting before we start drawing . A: Yeah . A: I I wanted to go , but I wasn't allowed . C: Oh yeah ? A: So Uh I just forgot to save this . C: okay . D: Alright . A: Just a minute . D: Yeah what's the next uh phase ? A: Yeah , this the last phase of course , so Hmm . D: Uh the agenda . D: By your humble P_M_ . D: Oh f Frustrated . A: Oh . D: Alright . D: Yeah . A: Okay . A: Um Well we first should have had a uh prototype presentation . A: But well as you saw that hadn't made no sense , because we had to drop it . C: Drop everything . D: Drop , yeah . C: Yeah . A: Uh Yeah . C: We went straight into finance ? A: Yeah it was more important , so I just pushed up the agenda . D: Yeah . C: For Yeah . D: Yeah . C: Yeah . A: Uh , evaluation criteria . A: You have t produced something about that ? D: Yeah that that's Yeah . D: I uh I sure did . D: And it combines with product evaluation . D: Uh so We all have to keep in mind what has changed now . A: Uh you put it in the . D: So what we have left on the Because evaluation is based on the initial uh user requirements . A: Yeah . D: Alright . A: F_ five . D: Let's make it big . D: Um Well we evaluate uh the design with a seven point scale , as following . D: Well the remote controls according criteria blah blah blah . D: True or false , and then on a scale of seven points , a scale , as we all know it . C: Mm-hmm . D: Um Well the criteria are based on the user requirements , uh the trends from the marketing research , and the marketing strategy of the company itself . D: Um well they are in a Word document , which I will open now . A: Alt up Freaky . D: Yeah . D: I don't know it's open yet . D: No . D: And we all have to uh agree on a certain level . D: What's this ? D: Oh . D: I don't know . D: Um Well the first point is the remote control matches the operating behaviour of the young user . D: So that means the operating behaviour was using quite a lot of functions . D: How do you think about that ? C: I think it does . C: Because the operating behaviour of the young user was also defined in colour and shape and the use of L_C_D_ , right ? A: Yeah . A: Uh , of course we dropped a little bit of those uh Mm-hmm . D: Yeah the us u It it it's it's mainly con mainly concentrating on a lot of functions , in this question . C: Yeah . D: So do you think Yeah . C: Well , we have extended menus , on the on the L_C_D_ screen . D: You can you can ma Yeah , you can make a lot of extended menus . B: Yep . C: So I No . D: That's true . D: I mean the the possibilities are almost unlimited , to to build in menus in the screen . D: So on a scale from one to seven , what do you think ? B: Two or three . D: Huh ? B: Two or three . D: Two or three ? D: Something like that ? D: Well we have to choose one . A: Two . C: Yeah . D: So uh what do you say ? A: Uh y we should fill this in now . D: I agree on two . D: Yeah . A: Yeah okay . D: I uh I say two , personally . A: Uh Yeah in the new design I s would say it's three . D: But Yeah well we have to evaluate I guess what we have now . B: Yeah . C: Yeah alright . A: But now , in original design I say two . A: Okay then I say three . D: Yeah ? D: You say three , and you you said al also three ? C: Yeah yeah . D: Three ? B: Yeah . D: Okay well I say still two , but it has to be three then . A: Hey , you're marketing , eh . D: Yeah I know . D: So it's made bold . D: But it's nah , it's not very clear on the sc Maybe other colour , yeah . A: Hmm . A: M maybe underline . B: Or give it a colour . D: That's better . D: Uh Yeah . A: Red . D: Alright . D: Oh , it doesn't have to be bold anymore . D: Alright . A: Oh yeah very true . D: Yeah . B: Yeah true one . D: Um well the remote control has Wha The remote control has irrelevant or less used functions . A: He types everything . C: Definitely one . B: Yeah . C: It has to be . D: For example audio settings and screen settings . B: It hides uh basic functions . A: Everything . A: You don't use anything else . D: Yeah . D: Well , yeah . D: So it it's a very true point . C: You're not gonna find them . D: I mean it hides all those function . A: Yeah . A: Yeah okay . A: Yeah . B: Yeah true . D: But , I mean uh they're hidden in the screen . D: If you don't want to use them , you don't s you s just scroll over them . D: And you place them F I don't know where . A: Mm-hmm . D: So that's very true , I guess , for our case . D: Uh the second point . C: Yeah the next Not so much so . D: It shows the relevant and most used functions . A: Nope . D: Power button . D: Do we ha still have a power button ? A: Uh check with the Excel sheet . D: Well yeah the button's integrated , huh ? C: Yeah . B: I think we are It's in Oh yeah it was integrateds . C: Yeah it's uh it's integrated . D: Yeah we dropped it . D: You j you just push it in for Yeah just just push it in for th for three seconds or something , and then Yeah . A: Yeah integrate it . B: Yeah . C: E exactly just like a m mobile . A: Yeah . D: I don't know . A: Just go scrolling and it will activate . D: Yeah . D: Um it shows the relevant and most used functions . D: Yeah uh on the other uh on one side I would say yes , and the other side I would say no . D: So it's I don't know . A: It shows the most used functions and they are relevant , but You say you double click on the No , not anymore . B: Can you uh change channels directly with with just one button ? D: Yeah . B: No , you have to scroll through the menu , before Yeah . D: With the scroll butt Yeah and then say channel . D: And then Hmm ? B: So it's it's not No . C: Well uh we should b build it so that if you don't kind of push into the menu or something , if When it's on , yeah , it's turned on , It automatically has the the programme and the volume function , but as soon as you click it you go into the menu or some Of you Or you double click it . D: Yeah . D: Yeah . D: But but how do you change from volume to channel ? C: No because it has four arrows , right ? D: No . A: Because he's now have a scroll-wheel that you can push in . C: Oh yeah . B: Yeah . C: Yeah I was thinking still about our uh integrated joystick . A: Like on the the mouse . D: No we have n we have no buttons left . D: So the joystick was not an option . C: Say . C: Yeah that is a bummer . D: So so you hav So you you have to double-click , I mean , for , I mean , uh volume , and three double click for the menu , or something . A: Yeah . A: To get into menu . A: Yeah . B: Oh no . D: Yeah . A: Or hold it ten seconds . D: Yeah . D: Yeah . D: Alright . C: We'll make it a Morse code . D: But but ease of use was not very important , may I remind you . A: No no no . D: So that's Yeah but that that's not a question . A: Uh it should be trendy . D: Uh the remote control shows the relevant and most used functions . D: Well I think it's pretty much in the middle . A: Yeah . A: Four . D: You have to search for them in in the in the s in the screen , in the menu . A: Yeah , im in the menu . D: So So maybe it's more like a f a five . C: Yeah . B: Seven . B: Yeah . D: Or Yeah . C: Yeah I would go for five or six , yeah . B: Five . D: Five or six ? A: Five . C: Okay five . B: Five . B: Yep . D: Five ? D: Alright . C: Let's not diss our remote . D: Yeah . A: It's the weirdest remote control I've ever seen . D: Oh . A: So Well it's different . D: Yeah . C: Yep . C: Just one button . D: Yeah . D: Alright . D: Uh the the remote control makes use of technolog technological innovation like L_C_D_ screen and speech recognition . C: But Uh yep . A: Yeah . D: Well yeah but we dropped the speech recognition . A: Yeah , it's still Yeah , I say two . D: But it has at least one innovation . D: I say two then . B: Yeah . C: We still have the fruit and vegetable print . D: Yeah but that that's not that's not this question . A: Oh , that's the next . C: Fr Oh I mean the Oh never mind . D: Uh thi uh that's the other question . C: I'm a bit lost . D: This one . B: I think a two . A: Two . D: Two yeah . B: No . D: I think L_C_D_'s more useful than speech What ? B: Yep . A: Yeah definitely . D: Oh not the bold one . C: It's way more practical , yeah . D: Right . D: Okay , it has a fancy look and feel by using fruit and vegetable prints , primary colours and sponge-like material . D: It should have been two questions . C: Yeah . D: I realise now , because sponge-like material is dropped . D: But the look and feel Yeah . A: You still have rubber d Or no . C: Yeah . C: So we still uh we still have the primary colours . B: No you got a plastic . A: Yeah . C: But only on the on the outside , not on the button . B: Yeah . D: The button has also colour . C: Yeah ? A: Yeah . D: Yeah . C: Okay . A: The one button we have . C: Yeah . D: Yeah . C: Yeah still we we dropped also on the the double uh curve . D: The one . A: Yeah you could check with the Excel sheet . D: Mm mm . B: Yeah . B: You only have one Yeah . D: Yeah we have single curve now , and no and no material . C: And and colour . C: Yeah . C: S Yeah . D: So maybe in the middle or something . B: Four . A: Yeah . B: Yeah . D: Yeah , I mean it's worth the Yeah . A: Yeah or three . C: Uh Actually we d we didn't do so well on this one . A: We have something . C: Because it's basically an old one , uh with little curve on the side , and in a different colour . C: Still , it's still hard . D: Yeah . C: I mean the sponge-like and the three D_ shape , that would give it something young and fresh . A: New . A: Yeah . D: Yeah . D: But then we would have to drop the screen . B: Red . D: Oh red . D: Yeah . A: You like both . D: Yeah . D: I like bold . D: Uh the remote control displays the corporate logo . A: Um oh yeah . B: Mm yeah yeah . C: Of course . D: Yeah . A: I just couldn't Um , just one minute . D: You just have to draw it . C: Yeah but it be because uh we couldn't hardly draw on the b s on the lower half of the screen , we could not make it big enough to actually draw in the So I mean I wanted to put digits on the buttons as well . B: It's the white part uh Yeah . D: Yeah . B: We have a we have a Mm-hmm . A: So . C: But Hell yeah . D: But there's uh enough space for the corporate logo . D: I mean , if there's only one thing . C: If we have only one button . D: Yeah . D: So I will say that is very true . C: And even the shape we have now uh simulates kind of an R_ and the reversed R_ , doesn't it ? D: Yeah . D: The remote control is easy to use . C: So No . D: Well I would say Skill , uh I would say six , or something . D: I don't think it's easy to use , or not so . C: The only e the only thing easy about it is that you don't have to move your fingers . B: Ah i And that you only have to control one button . D: Yeah . C: 'Cause it has only one button . C: Yeah exactly . D: Yeah . D: It it it has a nice screen . D: But Yeah . B: It gives visual feedback . B: So I think a five . D: Yeah . D: Well I I would say a five or a six . C: I would say six . B: Five . D: What do you say ? D: Easy to use ? C: It's really not easy to use . D: Five or a six ? C: 'Cause you're putting everything Most votes count . A: No not anymore . D: So a six , more . A: Yeah . D: Yeah , uh I would go for the six too . B: Okay . B: Yeah . D: So Um well , another question , uh the remote control is durable . C: Um Definitely in casing , 'cause we have a hard plastic Yeah . B: Yeah that looks uh great . D: I don't know if that's the correct word . B: Yeah . D: But uh In use , both battery as casing ? B: Nah Yep . D: Yeah ? C: Yeah because the the batteries , those thingies last forever . D: True , true . C: And the the casing , hard plastic also lasts forever . D: And the casing is plastic , ? D: Yeah . A: Yeah . D: If you don't drop it too much , it's uh should last pretty long . C: So I would go for one . D: Yeah ? D: But uh I think rubber compared is better . B: Yeah . B: S Yep . D: So I think a two is more appropriate than Yeah . C: Okay yeah . B: Wow . D: Logo . A: Yeah . D: Okay I will go go for two . D: Uh the last one ? D: The remote control's a good example for company's motto , we put the fashion in electronics . C: Oh . C: No m I would g I would go for four . B: No we put the electronics into the fashion . D: uh turn around . D: Yeah . A: Yeah well yeah . D: But um Yeah ? A: No Yeah okay . C: Because we kind of tried to but we kind of failed with the budget that we have . D: It's not Yeah , true . D: So a four . D: It's it g it g goes , it's not the best we could do , I guess . C: Yeah . D: But it all has to do with the budget , because it's it's not the bad idea we had , so Alright , yeah . C: Yeah . C: Yeah yeah . B: Yeah , four is okay . D: Right . A: So Ooh . D: So if I understood it right , we have to count these numbers . C: That's it . A: And Yeah ? D: Uh Yeah . A: What ? D: Mm-hmm . D: Oh Oh Alright . A: Yeah . D: Word document , the Yeah we have to count them . A: Yeah . A: That Count them . D: Uh Yeah just add them and then uh divide them . A: Add them ? A: Or Could somebody start calculator ? D: Yeah . D: Mm . D: I all made it po I I all made it I all made it possible uh for a positive questions , so we can count it . C: Ah we can do the math . C: Uh Yeah . A: Mm-hmm . D: I mean if you have reversed question , you have to reverse the scale , uh Yes . A: Yeah , yeah . A: You have to 'Kay . A: So four and Nice work . C: Did you make this questionnaire or what ? D: Yeah . D: Thanks . B: Okay . C: Oh . B: Three plus ? C: I wouldn't be able to do it that fast . A: O one . B: Plus one . A: Plus five . B: Plus five ? A: Bo Uh two . D: Oh Easy . D: Question number four , yeah ? D: Yeah . C: F Pretty difficult . A: Four . B: Oh . B: Wait a second . B: Oh . B: It's it's gone wrong . D: How hard is it ? B: Okay . B: It's your turn . D: Yeah just use Oh there tho uh there's no n There's no num pads . A: Start over ? B: No it's if you press twice on the plus button , then you get s s No . A: You can Oh yeah . B: That's why it's uh Just count it to Yeah . D: It's a it's a bit uh Yeah . C: Just type in the digits . C: They're all one digit numbers right ? C: And then you can count them together . D: I think you can just count them by a Um let's move over . A: Okay . D: Three , plus one , four . A: Three , four , nine . D: Nine . A: Uh Eleven , fifteen . D: Uh , yeah . D: Are you here ? D: Eleven . C: Eleven . C: Fifteen . D: Fifteen . B: Sixteen . C: Sixteen . D: Sixteen , yeah . C: Seventeen . A: Seventeen . D: No sixteen . D: Uh sixteen plus six . C: Oh what ? B: Twenty two . A: S Uh That was the last one . D: Twenty two . C: How hard is this ? D: Twenty two , yeah ? C: Never mind . B: Twenty four . D: Tw Twenty Twenty eight . C: Twenty four . B: Twenty six . C: Twenty eight . B: Oh , sorry . B: Oh my . A: That was that . C: Twenty eight . A: Yeah . B: Okay . B: Twenty eight . A: So divided by nine . D: Twen Uh okay . D: By nine . B: Hmm . D: That's uh three uh Or le less than a three . A: So Yeah . C: Yeah the lower the The lower the score the better , right ? D: Yeah . D: Twenty eight di divided by nine makes three point one one one one one one one . C: Yeah but But I Are you sure we this number actually tells us somethings ? A: Divided by nine . A: So thr t two . A: So we're better than average . D: Yeah . A: No . C: I don't think so because some questions are related to positive issues and some to negative . B: Some questions are Yeah . C: So if you give a true to a positive , it actually means that the low the lower the better . C: But if you give true to a negative question No ? D: Yeah , but there are no negative questions I guess . D: Good example . D: Durable use . C: Durable , that's good . D: Easy to use . C: Easy to use . D: This is good . D: Fancy look and feel , that's good . C: Yeah . D: Technology innovation was good , because of a marketing uh requirement . C: Also good . D: Re relevant most used function . C: Yeah okay . C: I guess you did do it . D: And hides these functions . D: That was also a good thing . B: Oh yeah . B: Yeah . C: Oh yeah yeah . D: And then matches the opera of the user was also a good thing . C: No Okay . B: Yeah . D: So it were all positive questions , by uh by purpose . C: Okay . C: Yeah true . D: So Yes , so the It tells us something , yes . D: Becau But the picture would be a lot different if we didn't have to drop those uh those things , I guess . B: Oh great . A: Things , yeah . C: Yeah definitely definitely . A: Okay . C: Because now it's just an average It's remote . D: Yeah . D: Nah it it's it's better than average , but Yeah . C: Yeah okay because of the L_C_D_ screen . C: But uh it looks and stuff , it still uh it's not , it's not really eye-catching , except for the colour . D: So th Yeah . A: It's still yeah . A: Has some shortcomings . D: No . D: The colour and the screen . C: Yeah . A: Okay so Um this we had , this we had . C: Product evaluation . A: We have to do a product evaluation . A: Uh prototype presentation we dropped . A: So Uh the finance we looked . A: We have redesigned . A: Uh not on that , but So you can just make one big L_C_D_ screen . D: Yeah we we have to maybe if we have to redesign it on this With some casing around it , yeah . B: Okay it's your turn now . C: Shall we try ? C: Black . C: Okay uh we're still gonna go for the fancy colours ? A: Yeah uh The the button has a special colour , the frame has a special colour . D: Yeah . B: Yeah . C: But are we gonna stick with the green or are we gonna do blue ? B: Yeah we we can just uh use this one . B: And then uh over-paint it with uh uh the green uh he only needs one button . D: Yeah . C: One scroll button and For what ? A: It's plastic . B: Yeah . B: Or we have to delete this one or Oh oh no . A: And single curved . D: Yeah . A: Oh and you might want to add a uh infrared LED . D: Oh yeah . A: Otherwise it uh doesn't function uh so well . B: Okay . D: Yeah . B: So that's Okay , but how do we make the the scroll uh button ? D: Do we have to do other things ? A: Well I have to um um make an uh report of every decision we made so far . D: Or just redesign ? D: Alright . A: And I try to get chip just before uh I uh receive the Excel sheet . D: Yeah . A: So I Yeah I'm I'm somewhere , but maybe you can help me . D: So you made a start , right ? C: Should give it some time ? D: Yeah . C: Yay . A: Uh I was here . A: So Ah That's enough to get started with , so Uh , I just took one for every step and then a conclusion . B: It's just one yeah . C: Have to take this away also . D: Alright . C: And this um Oh yeah , of course . B: Uh that's the infrared uh thing . D: The the target group has a weak spot for fruit and vegetables , like primary colours , spongy shape . B: Yeah . C: Um pen yeah ? C: Format . C: Current colour red . D: The playfulness , we decided to use kinetic energy as a power sour Okay . C: Oh Yeah we did our special colour for the Line widths , now that's a ten . B: Yeah . D: That's conceptual , yes . B: Yeah . B: Um , uh it's just a scroll Yeah , is it's horizontal or vertical ? D: Mm . C: It's gonna be one str scroll . D: How many pages ? D: Alright . B: I think Yeah . D: Y you have you have done the first two . C: Horizontal's easier too , 'cause you can Is it more natural than this ? A: Yeah . D: Okay , and and the look and feel is Yeah . A: Well I think I have to make a p an issue called finance . B: Yeah , yeah . C: So let's say Whoops . C: 'Kay . B: Yes . C: Basically . B: It doesn't look like uh Uh it it's it's not Yeah . D: The items we had to drop . A: Yeah . B: It's not very fashionable anymore . B: But uh it's okay . C: It's really ugly . B: Yeah . D: Where did we start with price ? D: Twenty six and a half . B: Maybe m make it bigger ? B: Or Yeah . A: Mm-hmm . D: Or not ? D: Or twenty six ? D: Something like that . B: That looks little bit more uh Maybe that's a s a special colour for it . C: Oh What do you mean ? D: This ? B: So we can make it uh special ? C: Like a other colour than this one ? B: Or or speckles in it ? B: I dunno . B: Uh I'm not sure . D: Speckles ? C: Yeah can we do it uh uh can we do a print ? C: I think we have to choose , yeah ? A: ... . A: I don't think so , if you see the options . D: Uh Yeah . A: But Yeah . C: Okay special colour . C: We do have special colour . C: Does it mean uh that Shall we just give it some dots to make it look pretty ? B: Yeah red is already a special colour , I think . B: So It's not very special , but uh Yeah . C: Purdy . B: Just uh put the purple uh purple on it . D: Yeah . D: Some some big dots . C: Purple ? B: That's trendy . D: Yeah . C: Yeah yeah . C: Oh no my remote has acne . D: ... . D: We have the original balance sheet , or Yeah . B: Woah . C: No . C: That's why we have that button . B: Oh yeah . C: It's so cute . B: Hmm . B: Oh what ? C: Doh . D: Woah . D: Just cut . D: Control Z_ . B: Oh no . C: Is that that ? D: Yeah . B: No no . B: Yeah . D: Yeah . C: How the We did we do that ? B: Oh it's it's just one computer ? D: Just dual screen . B: Or No . B: But can we delete it , just with delete ? B: Or Crashed . C: We can try . C: That doesn't respond also to the undo . C: It looks like it's No , Where do you want some more dots ? B: Oh , no . D: Very nice . B: Okay . B: Yeah , over here . B: Hmm ? A: You can't even draw anymore . D: Yeah . A: Even children can draw . B: What's this ? D: Y y you you you push the button or something . D: Or Lot of options . A: Can you just push pen and then keep on Hmm . B: Oh yeah . B: Oh that's the select button . B: It's uh No , it looks It's okay . C: Okay , it's not the prettiest , I know . C: It's not so random huh ? B: Specially the the R_ . D: Yeah , the R_ and another R_ . C: Yeah okay . D: It's called the Real Remote , right ? A: Yeah . D: Maybe maybe it c it can say that . D: The Real Remote . A: Yeah just on the the m um the L_C_D_ display . D: Yeah . D: Welcome . C: We can make a l a logo . A: This is your Real Remote . D: Yeah . D: Yeah . C: Like uh put it like the shape . A: Yeah . B: D designed by Okay . C: Something like that . C: I mean it's not too uh That's not their logo , is it ? B: No . B: Do they have a lo Oh , the here . B: This i this is the logo . C: Yeah . C: It's a How Shall we do the logo in black or not ? B: Two R_s and a one . A: Yeah . A: You can just reuse that , because the name is the same . D: You can copy and paste the picture if you want . A: Initials . A: Mm . B: Yeah . D: Yeah . D: What is that ? D: Look more Looks more like a campfire . C: Are you dissing my drawing ? C: This one ? D: Yeah . C: It looks like a ribbon . D: Yeah . B: Okay . C: So who wants to draw ? C: This is actually quite fun . C: Do we need to do anything ? C: I hear you people are typing . B: Are we uh ready ? B: Uh Or Is this uh the last assignment ? D: Type in your report . C: Oh , okay . D: I don't see any new messages . D: So Hmm ? A: Luckily . D: Luckily , yeah . B: Or Final Um bug . A: Yeah , it's uh Yeah . C: It's almost four . D: What time do we have to deliver the report ? D: Four o'clock or Or before that ? C: At four , yeah , ? A: Okay . D: Just compare uh No it's on the on the beamer I guess . A: And copy this . A: Just a minute . C: This is really bizarre . A: It's It's somewhere I d It isn't inside . C: It looks like there's a It looks like a butterfly . B: Bug . B: No it's in inside the No it Oh . A: Yeah , and don't know how it's or eject it . C: No , but it i It's not a bu a beamer . A: From up there ? A: No . C: B It's a normal T_V_ screen , kind of thing . B: Hey , you've got it uh read only . A: Yeah it's somewhere in here . B: So you have to uh . A: Save copy . D: Yeah . D: Strange . D: This something what's projection from behind , I guess . A: Yeah . B: It's too uh It is It's now single curved . C: Oh . C: Yeah there is some kind of projection I think . A: Yes . D: Yeah it it's a beamer , but then with a within a mirror , yeah . C: With a with a mirror , huh ? C: Or something . C: Yeah . D: So it looks like a big screen , but in fact it isn't . C: So are we gonna change anything to this ? C: I mean is it gonna This is gonna be flat . D: Well it's it's single single curved . A: Well Um now you probably have to recalibrate . B: So It's flat . D: Th this is flat . C: Yeah exactly . B: Oh no . D: Yeah . B: Okay . B: It doesn't matter . B: It's it's That's the detector uh for the Okay . D: But it's it's better to have in the front , this kind of shape , because it looks nice . D: I mean you see more of this than of that . C: Yeah . D: Yeah , more like that . C: Yeah . C: And this is also gonna be Nope . D: It's not very uh ideal . D: Do like this . C: But sometimes then uh all of a sudden it does work . D: Yeah . D: What's this ? D: Ooh . D: But I don't see a detector over there . C: Maybe No it's I think you only need two points . B: Yeah . B: I don't know . C: Or not . C: No , you sh Slanted yeah . D: I thought it was a kind of thing to put it on , and then draw right lines or something . B: Maybe that's why it's it's not working , because it's more Yeah . D: Yeah . C: Yeah . D: Or just messed it up . C: Well maybe . B: Oh . B: Oh yeah . C: Yeah it it matters for the aim of this thing . D: Yeah . B: Yeah . D: Yeah but it wasn't good . B: You've to make it s uh ninety degrees . D: Yeah it it has to touch the corners , I guess . D: But th this one wasn't good , because if I was drawing here , I drew a line and then it came over here . B: You have Oh we're always long . A: Oh , five minutes to the end of the meeting . D: Oh . A: And the recalibration is done using this icon here . B: Yeah , can we t can we get to that i Oh it's not working anymore . D: Ooh . A: Yeah well I just Okay . B: Oh yeah yeah yeah yeah , it's it's working , it's working . D: Yeah yeah , it's it's okay . D: It's working again . C: Yeah . D: It's better than before . B: Yeah . D: Yeah . B: We're improving uh Yeah . A: You go ahead . D: Yeah that's improved uh pretty much . B: Yeah . C: Yeah it's only a bit like to that side , but that is that one by the way . D: Yeah . D: Yeah but it's better , it's better Mm . C: 'Cause this one makes the angle either like this . B: No it So cake . C: So i if I change this , it will go there , if I change that , will go there . D: No . D: It's better than it was I guess . C: Mm-hmm . C: I will take this away 'cause it looks messy . D: Silly . D: Yeah . D: Works pretty well . D: Five minutes before the meeting's over . A: Yeah . D: And then ? A: Yeah . D: We have to present Alright . A: Then I have to uh uh write this , and I don't know if you have to present , because I didn't receive any information about that so far . C: Maybe we will . A: Maybe we get a a final mail . D: So it after the after after these five minutes , you have to Alright . A: Yeah . A: Yeah , I have still ten minutes to finish the report . C: What's this anyway ? D: After after that five minutes , you have ten minutes to finish it , or Alright . C: It looks like candle wax . A: Yeah . D: And we uh Right . A: And you can uh just uh relax and uh have cup of coffee or oh no , they don't have beer here so you can't celebrate . D: Chill . D: Huh . A: You can just if you ma finish my presentation please . A: Uh over there . D: Uh Yeah ? A: The presentation is still open . A: So if you finish that then you'll see uh Yeah next . D: Next slide . A: Oh yeah , we have to do the project uh evaluation . A: Just uh do that quickly . D: Yeah ? A: Uh Uh well basically what that says , we discuss it and um So how were did the project process uh go ? D: How do you do it ? D: Alright . A: Did you , were you all pleased with the process as it was ? A: Or are there uh Yeah the interaction and the steps we followed , and and so forth . C: Uh th uh do you mean the the interaction between us ? C: Or Yeah well at first I was really stressed . C: Because it went a bit fast . D: Yeah . C: But then as I knew the tempo that I had to be on , the second time I think I did a bit better . D: Yeah . A: Yeah . C: And the third time yeah , I mean Yeah , yeah yeah yeah . D: And we move more to to working together as team , because at first you you make your individual contribution , and then come here , and you have no idea what the others have to make . B: No . A: Mm-hmm . B: No . D: And then finally you have some idea , okay this is gonna w this is what we gonna make together and okay I will arrange this and you will arrange that , and you have a k a kind of idea what you can expect on the next half hour when you have to work on your own . A: Mm-hmm . D: So The process , I mean , the interaction between us became better and better I guess . C: Yeah we Mm-hmm . B: Yeah . B: Yeah . A: Mm-hmm . B: Especially after the first meeting . D: Yeah , especially if f f if you see uh you se you saw the largest difference from the first to the second meeting I guess . B: And Yeah . C: Yeah . C: Definitely . A: Okay and was that due to my leadership ? B: Yeah yeah yeah . C: Well you did become more assertive the the second time round , so that Yeah . A: Yeah ? B: Yeah . D: Yeah . A: That okay ? C: You were more in charge kind of thing . A: Okay . A: Um was there uh enough room for creativity ? C: I guess so . D: Yeah . B: Yeah but only the the financial parts uh Yeah . C: I mean I We were pretty democratic . D: Li Limiteded afterwards , but If if you don't take that into account , there's plenty of room for creativ creativity . D: Also not only the drawing and the the making of the thing itself , but also in explaining it to the other people , by means of uh the the board and uh PowerPoint and Word and stuff like that . A: So and the uh about the board digital pen ? A: Uh was that helpful or Ooh . C: Yeah . D: Mm uh I think in in essence the digital pen is better than the SMARTboard . D: Because it it it just works better . D: I mean uh uh I've made yeah , uh I've made several notes just to test it , and and just put the pen in into it , and then it came onto my screen and it looked perfectly . A: Yeah it works . B: Yeah . D: So it it's better a better device than uh than the screen . A: Mm-hmm . C: Maybe Yeah . D: But the screen is useful , in essence , but it doesn't work that well . C: It's uh it's The the pen is more intuitive , 'cause we're all used to writing with pen . A: Use the pen . C: And uh as I said , uh I uh have no idea how PowerPoint works , so will take me half a day to be able to make a normal PowerPoint presentation . D: Yeah . C: But once I get to know the program probably , I mean , it looks better , you know . C: Or uh something like that . C: You can give it a kind of a home style , like we have i the the logo and everything . A: Yeah yeah . C: And I don't know . D: Yep . A: Blink . A: Oh . D: Warning . D: Finish meeting now . B: Finish meeting . A: Okay , are are there any new ideas about this ? A: All I think I didn't really receive , yeah . D: Well , it It's use especially useful , I guess , to to evaluate designs and graph graphical stuff . A: Uh uh w uh S sorry uh Mm-hmm . D: And and the screen and stuff like that . B: I think the PowerPoint is is too limited . B: You can't uh draw easy in in PowerPoint . B: It has to be uh yeah . B: The drawing board has to be integrated into PowerPoint , so that you can just easily Yeah . D: Yeah . C: Yeah the the the problem with PowerPoint for me is that you have to i put in the pre-made chunks c as well . C: You know , you can draw something on the sketch-board and then take it there , or whatever . A: Yeah . D: Yeah . D: Yeah . D: But it it's useful to to show something to to an a small audience , and then to Yeah . B: Yeah just for text , for text it's uh it's okay . B: But 'Kay . D: These these kind of screens this size are useful to discuss things . D: So Yes . A: Oh . D: Check your email . A: Uh we should uh enter our questionnaire . D: You also . A: Ah . A: Woah . C: Alright . D: Right . A: Okay . B: Okay . A: Uh okay . C: Alright . D: Yes boss . C: Well , s see you in a second huh ? A: That's the management . D: Well see you soon . B: Oh . B: Okay . A: Hope so . D: Yeah . C: Yeah we have to pull it this way , huh ? C: Wait .

The project manager decided to start by looking at costs instead of the prototype presentation because the original design was too expensive and had to be changed. The group discussed which features should be dropped. The group decided that the LCD screen was integral to their design, but dropped the speech recognition. They decided to drop all the buttons in favour of an integrated scroll push-button, and to use a hand dynamo instead of kinetic energy as a power source. The marketing expert led the prototype evaluation, based on the new design. The group were satisfied with the overall score of 3.1. The industrial designer and user interface designer worked on a drawing of the new design, while the project manager and marketing manager worked on the final report. The project manager led an evaluation of the project process. The group thought that they worked well together, especially after the first meeting. They were happy with the room for creativity, but thought they were limited by the budget. They preferred the digital pens to the SMARTboard. They had mixed feelings about using PowerPoint. The project manager will complete the final report. The remote will be single-curved. The remote will no longer feature speech recognition, but will still have an LCD screen. It will be made of plastic instead of rubber. It will have one integrated scroll push-button and no other buttons. The remote will be powered by a hand dynamo instead of kinetic energy. The group's original design was too expensive, costing 25 Euros, so the remote had to be substantially redesigned. The group were unsure about which features to drop and which to keep. The group felt they should have been given the information about costs before designing the prototype. The industrial designer was unsure about the value of the evaluation score.

C: So , I will open our functional design meeting . A: Mm-hmm . C: So , I will play role of the secretary . C: As also Program Ma Manager . C: So , we will have the three presentations from the In Industrial Designer , User Interface Designer and um What's your talk ? B: Industrial Design . A: Marketing Expert . D: Okay . C: Marketing Experts . A: Mm . C: And after that we uh will have the uh new product requirements , the decision on the remote control functions , and we will close the meetings after . C: Mm so um I suppose the first to do the presentation will be the User Interface Designer . D: Okay . C: Um , so you're participant two ? B: One one . D: No no no . C: No you're No , I'm participant one . D: One . B: Three three , it's three sorry . D: I I think I'm a . C: Okay , never mind . A: Okay . C: 'Kay , did you save your presentation ? D: In one . B: In one , sorry . A: Yeah . C: Isn't that technical functions ? A: No sure . B: So you didn't save it maybe . D: It's mine . A: Uh it's David Jordan . B: Alright , so David Jordan ? C: Name's Jordan . A: Course . C: So so I'll I let David Jordan do his presentation . D: Mm yeah . B: Mm-hmm . A: Mm-hmm . D: Okay . A: No , no . A: Uh this one doesn't want to be moved , I think . C: Uh . B: Too great for email then . D: Okay , so . D: The first I will present the technical function design for user interface for our uh remote T_V_ control . B: Yeah . D: Uh I I will focus on user interface design . D: Um so move to the next slide . C: Mm . D: As we know our remote c rem remote T_V_ control it's very has very soph sophisticated functions , as we show from this picture . D: There's a lot of functions . D: Over , I think over s twelve or twenty s functions of a remote T_V_ control . D: So how can we um design a user interface with so sa with so many sophisticated functions ? D: Um , let's move to next slide . D: Um . D: Yeah . D: So I so we want to design uh elegant , easy to use inter interface . D: A very good example is Google . D: As we know uh Google it's a very successful because his um powerful function , but with very easy to use user interface . D: Um so move to next s slide . D: So my job is to uh design a Google T_V_ controller which I want to have sophisticated functions while with very easy to use user interface . D: So That's the end of the talk the end of the presentation . C: So you propose to to have the remote control which will be powerful . D: Uh With sophisticated functions , but with very yeah powerful . C: So powerful , many functions and very easy to use . D: Yes . D: Yep . A: So , I dunno , it's maybe difficult to have both , I mean the the one on the right doesn't look so simple and Yeah . B: To merge the two system huh . D: Yeah . C: You mean this one ? A: Yeah . C: Yeah you have to learn the manual before using this remote control , I suppose . B: Mm yep . B: But But this is Yeah . D: But if we have very very good user interface it take less time for user to learn how to use it . A: Yeah , and then Yeah . B: Yeah you maybe you have some international standards , where you know , if you can use one is the other are or almost the same , so the sign . C: Oh you mean for the yeah pic pictograms or things like that ? B: Yeah , yeah . B: For example , I dunno here , escape , you know , you have escape in computers you have , so if you see escape , you know that it should be the same . A: Oh it should okay , yeah . B: So you have to The sh the user there for example the power off button it is something very international , you know that So . A: The user should know . C: Yeah um such as maybe the Go on , go back and So , you will propose us something which is yeah so powerful and easy to use . B: Yeah . B: So . B: Yeah , but the question is how to merge you know the Google system to the system , alright . A: Yeah , that's gonna be the trick . D: Yeah , that's my job . B: That's your job It you Okay , okay . D: That's my job . D: It's not the easiest I've got to . D: Yep . C: Okay . A: Okay . D: Powerful and easy to use . A: So that's the point . D: Yeah , that's the point . C: So , next I propose the Industrial User Interface to present things . C: So you you're Um . B: Participant two . B: Yeah . C: Okay . B: The rationale must be design , or So we can move to the next slide . C: So , Baba is the uh the Industrial Designer . C: Okay . B: As you all know , you know m my job is to design you know uh to give an industrial design of the remote control . B: So the re basically the remote control will be , you know , infrared control , so the problem is how to relate the how to relate the remote control device , like for example this one I h I'm holding in my hand and the T_V_ . C: Mm-hmm . B: So , this one is leather bu based but I propose a nifra infrared base you know , so so for me I think that it is better it's bet it's better to control T_V_ so you know , so it's it will be cheaper and it is less technology than , you know For the cheap price we have , for the cheap price we want to I think it's cheaper than laser , so . A: Mm . A: True . C: So you mean that infrared control is a cheap technology ? C: Yeah . A: Okay . C: Do y you know the requirements for the remote control ? C: Twelve , nearly thirteen , yeah . A: What the cost is ? C: The cost Mm-hmm . B: Yeah , I think for the cost we want for the cost we want it's better to have uh uh Let's see . A: Twelve , twelve a half . B: Yeah . B: You can move to the next slide , so . B: So the di the differen the findings you know what you find inside the re i the the system here inside it is just , you know a bulb and an infrared bulb , so here for example the infrared bulb will be here and the bulb it will be somewhere inside . A: That might just So . B: You can go to the next slide . C: Okay . B: I have some kind of pictures you know , here . B: You have the b the bulb , it is a blue the blue stuff here and the infrared and the infrared bulb it is the red stuff you know and so and you have the other subcomponent that are not really here so important , so . C: Yeah . C: What is this ? B: This is in fact some other component that are in between the electrical de the electronic device . C: Okay . B: Look . B: But here what I wanted to emphasise it is just you know the bulb and . C: Okay . B: So and the next slide , it is the last one it's So it's I think it should be wire wireless re remote con Because you know , it's easier to manage and you know because you f the b the the battery problem can hold you know will you use a battery or the a wire to connected you . B: Or maybe some kind of thing that we can have both , but you know , I at my side prefer a wireless . C: Okay . B: Okay , so if you have some question I didn't answer ? A: Okay . A: What's the average price of this technology then ? B: Well the avera the average prices I think that this technology will cost , I dunno , around eight Euros , so . B: Or at least you know , the You'd yes , you can . D: So what , the wireless remote control ? D: There's a wire with remote control ? B: It's so so bres you have to decide how how you will you know , put some energy inside , so you can think about wireless or you know it's it's a question that we can raise , so . B: We can think that you know , with the wire , you know , without a wire . B: We can have both also . D: Okay . C: So you think that uh a cable between the remote control and the T_V_ won't be a good idea . D: Okay . D: Okay . C: No it wou maybe it will be cheaper I dunno , I just may maybe you making a solu Yeah , but Yeah but as Industrial Designer , do you think that it will be feasible to have uh linked or to have link between the remote control and the television ? A: But this is what you would like to ask the user first and I don't think the user would be ready to have a I don't think well , yeah , I don't think he would , but in a sense The wire ? D: Wireless remote control . B: Yeah , but some pa I always want to have you know , sometime I want to have wire because you know . C: I'm just asking you . C: Do you think it will be cheaper ? B: Uh , I don't think it will be too much . D: Okay . C: Could you answer please ? B: Have to think about the question , you know , 'cause it's I think that you know you can always you know I think wha wha with the wire it's mm cheaper but you know the wireless it's more practical , so . C: Okay . C: Yeah , but I think the wireless problem is more the um David Jordan's problem . D: Mm-hmm . C: As it's yeah . A: Yeah . A: True . B: Okay , yeah . C: I think it's more your problem . C: Mayb maybe you have just to to kind of research or try to ask people if they will like something wireless or not . D: Mm-hmm . A: Uh that's my job . A: That's the Now the Yeah . C: Okay , I'm sorry . C: So So just think of um the usability . B: Yeah but , it should be an agreement , you know , because even if you can think of the wireless , it is it's it is the job of the the the g Graphical User Designer , but you know . B: If it is a lot cheaper and if you want to reach for example some the the money you have , if you want to use , so it can be good to have a wireless , it it is a question . D: Okay . B: Right , so . D: Design a wireless remote control . C: Yeah . C: Just think of the problem . C: If when you have wireless remote control and if you lose it ? D: Yeah . C: I think it's would be easier to have a link between the remote control and the television , yeah . A: Well that's actually one of the point , yeah ? A: True . A: This you will see in my presentation then . C: So I will let you to do your presentation , so . A: Yeah . B: Okay . A: Which is participant four . A: So just trying to answer all the questions , if the user would be happy to have something or something else uh . A: We've made a study , so could you go to next slide . A: Sorry for the functional recurrence . A: So that's the standard method for marketing , okay . A: We had one hundred subjects , um , we observe their remote control use in a lab and then after all the experiments they had to fill up a questionnaire , um , and see what was okay or not for them . B: Mm-hmm . A: Okay . A: So then it's some statistics about what we observed and what they answered . A: Um actually seventy five percent of the users find m the most remote controls uh ugly , okay , so that's Yeah , the the look is is bad for them so uh it's your job , David , maybe . C: You mean the loo the look , the outside ? B: The look , how it look like . C: Okay . A: Then eighty percent of users would spend more money um actually if if the remote controls were not so ugly . A: So this is where we could have uh yeah , good market , I guess , if people are ready to pay more . B: Yeah . A: So it's it's interesting information , I think . A: And then um yeah , the remote controls like the one you've shown previously it's not so doesn't fit the user requirements sometime , because it's too many buttons and so on . A: So we should change this as well . A: And uh users are actually zapping a lot , so they're using the device intensively , that's something to take into account as well . A: And um , you know , ten percent of the buttons are actually used in the remote control . A: And uh this is one of the main point for me . A: But I'll come back to it later . A: 'Kay . A: Could you go next slide ? A: Uh , so as you said uh , remote controls are often lost somewhere in the room . C: Mm-hmm . A: So this is from the experiments we've done , so if we could solve this problem this would be interesting for the user , I think . A: Um it takes too much time to learn how to use the remote control for thirty five percent of the people . A: And uh remote control are really bad for R_S_I_ problems for twenty six percent of the users . C: What is R_S_I_ ? A: R_S_I_ is like , when you're using the same um doing the same movement several times , then you get injured . B: Yeah . C: Ah um okay . A: Okay ? A: So , those numbers are less important then the previous one , but still it has to be taken to count . A: So last slide . A: Um so my pres personal preferences for this problem is we have to meet the user needs . A: If we can make it look fancy then we might sell more than our uh concurrent , okay . B: Okay . C: Mm-hmm . A: And definitely if it could have less buttons , still maybe the same number of um functions , but less buttons , this would definitely be a good way of selling more . D: Functions . B: Okay . A: Okay . A: So Yeah , remember the user is not happy to read the manual . C: Mm okay . C: And just to have uh an idea , do you think you as the User Interface Designer to would it be possible to have less buttons and still have the same functionality and to have powerful remote control , you think it's possible ? D: Yeah . C: Sure ? D: Yeah , I think possible . C: Yeah ? D: Because we can We can uh mix uh several function in one button . C: Yeah . D: So lets you then you have less buttons . C: Yeah , but do you think it will be easy to use ? D: But I'm not sure No you you can have a switch menu , so you can well for example Yeah , I think so . C: Because if you have many functions just for one button it would be quite difficult for the user to know . C: Yeah , I think the Yeah , but it has to be intuitive . B: The manuals . A: It's Yeah . D: Like for for example you can uh you can category the function i i into several classes . D: Then for um you can have a switch menu , so you put the switch menu to it it tend to this kind of this category of functions . C: Yeah , okay . C: Okay , but Yeah , but Mm-hmm . D: Then you you put the switch button , then it switch to another category of functions . D: Yeah . D: For example , if you have remote control you you can rem you can control your T_V_ and also you can control your uh recorder . B: With a Look fancy . D: So there's a different functions , but i if you you there's a button you can switch between control T_V_ and control your recorder . D: So we can has less buttons . D: But what I'm not so sure is about how to make the remote control look funny look fancy , not funny . B: This is a question that should be asked to the If you ask the people , maybe the the marketing people . D: Because different people have a different opinion about fancy . D: You know . A: Yeah , this is something we sh But this was first step and This was the first step , yeah . D: Because maybe a colourful is fancy for some people , but maybe simple and uh uniform colourful is fancy for some for other peoples , so . B: I think the solution is to have many colours of you know instead of having one grey standard Yeah , yeah , maybe . C: Yeah , but I think it will increase the price of the production of the remote control . A: Specially distribution , yeah . B: Yeah , maybe . C: If you need to have special colours for remote controls it will cost more . A: Uh Yeah , but this is what we would ask to the users , so . D: Yeah , personalised colour . D: Because you know Yeah , because maybe some people prefer a red remote control , some people prefer black remote control . C: Yeah , it will cost little bit more . B: Yeah , yeah , yeah . C: And also f Yeah , but as soon as you speak about options , it means that the price increases , and we don't really want the price to be too too high , because we wanna be able to produce it . D: Maybe we can have di di we can have uh several options , so user can select which colour they prefer , so . A: Yeah . D: Mm-hmm . A: Yeah , remember it's twelve Euros . C: So , we want something fancy , as uh previously said , Florent , something very easy to use , powerful and also as uh it's written here , seventy five percent of users , they zap lot , so maybe just having many functions in one button is not that good if you want to zap a lot . D: Mm-hmm . A: Hmm . C: And they don't really want to zap between functions of their remote control , they want to zap between channels on T_V_ . D: Mm-hmm . C: So I think you have quite lot of points to to think about and to discuss it with uh the other members . B: Yeah . B: Yeah , hmm . D: Yeah . C: So , is it okay for your presentation ? C: Nothing else to to add ? A: Yeah , it's done , just yeah . A: If we would if we could remember like , not too many buttons and make it look fancy , I think it would make it . C: Mm-hmm . C: Okay . C: Mm so So , I had some new information about the product requirements , so you will have to take care of it of it in your thinking , in your designing of the remote control . A: So . C: So the first one is that um for the designing of the remote control we don't really want to use the teletext anymore , as it's something that's It's is uh No yeah , because now everybody has internet at home , so it's better to use internet then teletext . D: Mm-hmm . A: Lame , or Mm-hmm Yeah . D: Mm-hmm . D: Yeah . C: So , you will have to think about it in your in in the design of your remote control , and also the remote control will only be used for television , so for y for you your designing , you're not you won't be uh you won't had um buttons to just to manipulate yeah to control the recorder or maybe the garage door or things like that . B: Yep . D: Control . D: Mm-hmm . C: It's because if we want to to do remote control which will be used for for the television , for the recorder , for the camcorder and all the others , it will become too complex and it will increase the pli the price and we can't do that . D: Mm . C: We really want to focus on the remote control for the television . C: Is it okay ? D: Okay . D: But there's balance between function and the cost . C: So maybe it will be easier for you to to design it , to have very powerful and easy . D: Yeah . D: Okay . C: And also we want the image of the uh um real reaction be recognisable in the product , such as the colour and s the slogan . D: Mm-hmm . C: I mean that's uh if uh you want to buy a remote control and if you go in a shop and if you see the remote control you will recognise directly that s it's our product . D: Mm-hm . A: Mm-hmm . C: So you will have to use the colour of the product , of the um um of the uh of real reaction and uh also Yeah . D: Okay . D: Okay . B: So . A: So has to be yellow . B: Yellow . C: As we say , we put the fashion in electronics , so it has to be a fashion remote control . D: Okay . C: Fancy , fashion , powerful , easy to use . D: Mm-hmm . C: Require lot of requirements , but Yeah . D: Yeah . B: For cheap remote control , yeah . D: And cheap . D: A low cost . C: Yeah . C: But uh that's your your job to find something mm matches . B: Yeah . B: Yeah , 'cause what I'm thinking is how will you will connect the T_V_ to internet , so . B: This is Yeah , but this this mean that your T_V_ would be able to , you know , connect to internet , you know , surf the web . A: I don't think it's part of the remote control design anyway . C: Maybe not , but mayb So . A: It's maybe more in browsing . D: Yeah , there's that box in uh o of it . A: Yeah . D: A pi There's that box in the T_V_ , so with the set box you you can connect internet with your T_V_ . B: Okay . D: Ok It's It's not so uh popular now . A: Hm-mm . B: It's pop I don't think it's popular , so that's the problem so . D: Mm . B: You had i if you are designing a remote control for you know the global usage , so if people don't have the technology . D: Global , okay . A: Mm-hmm . C: So everybody is okay with the new requirements ? D: So I I so As as for the colour , what what do you think ? C: I think it has to be yellow . B: Yellow ? C: Yeah . B: Do you think that people like the colour yellow ? D: Yellow ? D: T_V_ remote control ? A: Min Yeah . C: Maybe you can change the colour , but the image of the society has to be recognised . D: Okay . D: Okay . B: I think if you have you know th like a yellow ribbon here is the double R_ . C: Why you go It has to be fashion . B: Or should be . B: Yeah , so . B: Doesn't need to be completely yellow , but just mm . D: Okay . C: So you have to Yeah . C: It has to be a fashion and really be uh the image of the society . C: Just when you enter you say oh , oh , it's real reaction . C: Think it's a re reaction remote control , so . D: Okay , okay . D: Okay . C: And also it has to be attractive , of course , because if you want to sale to sell the remote control . D: Mm . C: It's okay ? A: Regarding the first line , what So we're just expecting no more use of the teletext . C: Yeah . A: And that's it . C: Yeah . B: But I dunno , but why , nobody's a threat to me . A: It's already changed for Mm-hmm . C: I think it would be simpler . C: Okay . C: So I will close the meeting , um just after that we'll have lunch break . C: And you will have in thirty minutes individual work . C: Uh Y you You will have as the I_D_ I don't remember what is industr Industrial Designer to put um pon yeah , and the User Interface Designer to work on the user interface concept . B: Industrial Designer , yeah . A: Industrial Designer . B: Component component , yeah . D: Okay . C: And Florent to work my subject . A: Yep . C: And so specific instructions will be sent to you by your personal coach . A: Okay . C: It's okay ? A: Yeah . C: I think the um session is closed . B: Good . C: And by the way , Mister David Jordan , please record your presentations in your own folder . B: Okay Okay , that's clear . D: Okay . C: Not in mine . D: Okay . C: Should be better .

The User Interface Designer discussed some characteristics and functions to consider in designing the remote and introduced an idea for giving the remote international appeal by merging it with a system such as Google. The Industrial Designer discussed the interior workings of a remote and presented options for components and materials which would keep costs low. The Marketing Expert presented consumer preferences and requirements. The project manager introduced the new requirements for the project. The team then discussed different features they could include in the design of the remote. The Industrial Designer will conduct further research into components. The User Interface Designer will work on the interface concept The remote should look fancy. The remote should not have too many buttons. Teletext will not be used. The remote will only be used for televisions. The corporate logo should be recognizable on the product. The corporate color must be featured on the product. The remote has to be fashionable. Whether to have a wireless remote or one which is linked by a cable to the television. How to have a highly functional and powerful remote while minimizing the number of buttons. What colors the remote should come in.

D: That went well , thank you . A: That's great . D: Perfect . B: 'Kay . A: Alright , let me just PowerPoint this up . A: Right so um this meeting will be about the conceptual design , don't ask me s precisely what conceptual design is , it's just something important that we need to do . A: Um , think of it 's kind of uh turning the abstract into slightly more concrete . A: In this meeting ideally we'll come to some final decisions on what we're gonna do for the prototype . A: Um . A: Right so um , apologies for the last meeting , it was brought to my attention that I did not make the roles clear enough , um , so I will attempt to do so more accurately in this particular meeting . A: Um , fair enough , thanks for the input , 's always good . A: Um . A: So , basically all we're gonna do is have some presentations again much like last time , um , and gonna go through you , uh whoever wants to go first is f fine by me um and we'll collate what we know about um what we discussed in the last meeting , possible directions . A: And then we'll make some more decisions on um basic uh firm up our idea on how we want this remote control to look and work . A: So , perfect . A: So , without th further ado , whoever wants to go first is free to . B: I'll go first . D: Go ahead . A: Alright Nathan , take it away . A: It is Nathan right ? A: I'm not calling you the wrong name over and over again ? B: No Nathan's fine . A: Good . B: It's either Nathan or participant two . C: Mister participant two that is . B: Uh . D: Nice . B: Okay . A: Nice . B: Um , basically what I'm gonna have to talk to you about today is um component design and it's been brought to my attention that we may be somewhat limited as to what we can do because of what our manufacturer offers , so Basically what I'm gonna be doing is talking to you about that . A: Mm . B: Um , components of a remote control , okay . B: We've already kind of gone over this but we're gonna have to get into more detail and probably have to reach some conclusions some time soon . B: Energy source , um , our manufacturer offers a variety of energy sources , your standard battery , solar cells . B: Our manufacturer didn't say anything about lithium so we might have to look if we do go that route , we might have to look elsewhere . B: Um , and also there's a kinetic energy possibility . B: Basically , it's like a um the idea of moving the remote would create enough energy to keep it running . B: So that's one possibility but I don't know whether that would be powerful enough to illuminate a touch screen . A: Hmm . D: Mm . B: So we'll have to look into that . B: Um , the case , we have a few options , plastic , rubber or wood . B: Um and then as far as the way it's shaped , we can do standard boring flat , which we probably don't wanna do , curved or very sexy double curved . A: What kind of th thickness are we looking at ? B: Um , I imagine that we could specify . B: Um , I don't see any reason to go outside of the convention of three or four millimetres . A: Okay , brilliant . B: Yeah . B: Um , the buttons , there are multiple scroll buttons available from our manufacturer , but to use those we'd have to use more chips , um and that would cost us more . B: And if we do go with the rubber doubled curved case um we'll have to use rubber push buttons because the other buttons aren't compatible with that . A: Hmm . D: Right . B: Um and just a little note there , touch screen equals many chips which equals many Euro . D: Right . D: Nice . B: Um , one thing that I noticed was that most remotes operate on a infrare on the infrared part of the spectrum . B: So you notice when you push a button on a remote you can't see anything coming out of it but in fact there is light coming out of the remote and you know the television can detect that . B: And if you were to record if you were to make a video recording you could actually see the light . B: Uh one thing that I thought might be interesting was to use part use visible light coming out of the remote , just kind of as a fun gimmick . A: Hmm . B: So you could actually see something coming out of the remote when you pushed it . D: Interesting . B: Course it'd have to be a part of the spectrum that wouldn't damage the human eye or anything like that . D: Mm . D: Good call . A: M Maybe is there an option that we can have that off or on so a person can select like Yeah I like the idea , it's a good idea . D: Choose it . B: Yeah . B: I am sure that we could do that . B: Um , of course Yeah , just as a fun gimmick . A: Yeah . B: Just to set us apart a little bit . B: Um , and then on to the circuit board that we're gonna use , also known as the chip . B: Uh , we really don't have any way around the T_A_ one one eight three five . B: Um findings , okay , we're very limited by what our current manufacturers can offer , um and my question to all of you is , should we look to other manufacturies or should we just make do with what we have available ? C: Interesting question . B: 'S a bit of a challenge question . A: Mm . D: Well I'd say shop around but with our time constraints , is that really a feasible option ? C: Yes . A: Mm . B: Right , that's my concern too . B: Um , if we do go the lithium battery route then we'll have to go outside our current manufacturer . B: My personal preference is I'll just throw my cards on the table , uh I think we should probably go the solar battery route , just to kinda keep with the environmentally friendly theme that we have going on . B: Uh , I like the idea of the visible light signalling , that's something to set us apart and uh I was thinking about I was thinking of ways that we could produce the remote in a variety of different case materials to suit different tastes . B: So we're not so confined by one style and say some you know , say our the one if we just go with one and it doesn't go over well then we're in a bad situation . D: Right . A: Mm . D: Right . A: Can we do marketing piloting too ? A: Try to see what kind before we launch can we see how they're received ? D: Um It's an option , uh but actually there's I've got some research already on like what we're looking at and trends in casing right now which actually might even come into play beforehand , it may help us decide for now . A: Okay . A: Okay . A: Okay , perfect . A: Great , thank you very much Nathan . D: Temporarily anyway . B: Oh yeah , you're welcome . A: That's perfect , so I guess that makes sense for you to take it from here . D: I guess so , 'cause I found some interesting things . D: You waiting for me ? A: Fascinating , compelling even . C: Did you ? D: I know , what a teaser ain't it . D: Um . D: Right . D: So current market trends . D: Screen . D: Um , basically I was looking at what's going on in the remote control market right now and what's going on in other design fields , to see sort of what's what's trendy , what's new , what's happening . D: Um , remote control right now basically everybody says they want newer , fancier , more exciting they're sick of this boring , normal , functional , um that we need innovative design options and there needs to be an easy user interface . D: Um the challenge is that current trends right now , across the board in fashion , in furniture , in technology , is a very organic fruit and vegetable kind of thing . D: Now I'm not saying we should have , you know , tomato shaped remote controls or anything , but I think it is possible maybe to use um natural colours , like if wood is an option , that whole organic , sleek , clean , v line thing may be something we can look into . B: Mm . D: Different skin options , or if we can't afford this touch plate thing , or touch face screen interface um , maybe having the b images be specific , like you could choose your menu bullets to be a different shape or okay , not the example I would choose , but you know what I mean to t sort of and th apparently the feel of the next couple of years is spongy , uh not something I I've come up with a though if we can get around to getting piloting , I thought maybe a casing option like uh not like a skin , but like a holder almost if you could do like um , leather options or wood options or something Mm-hmm . A: Tomatoes . B: Mm . C: I like it , I like it . B: Hmm . B: I should have mentioned this um . B: As far as the rubber that we can use we can use a rubber as part of the case , it has a consistency of those stress balls . C: Yes . D: Mm . D: Might be an interesting way to go . C: Fabulous . A: Slick , slick . D: Um , yeah so something to sit on for now . D: So overall I think we should stick with what we're finding , everyone's looking for easy to use , technologically innovative and this fancy new I think perhaps the double curve thing and maybe this rubber option is our best way to go for right now . B: Mm . D: Um . A: Interface , oh the interface graphics for the um Yeah . D: Yeah . D: Um . D: Well I d but then if the touch screen thing isn't gonna work out for us that's really a non-issue . B: I like the idea of of rubber too because it's tends to be associated with being durable , something that you can drop and it doesn't matter . A: Mm . D: True . B: 'Cause so many you go to so many houses these days and you see broken remote controls . D: Very true . A: Yeah , it's like , yep it's ubiquitous isn't it ? D: Very true . B: Taped with duck tape and what have you , you wouldn't have that problem if you used rubber . D: Very much so . D: Um We could . C: We can have a duck tape casing . D: I think that goes against the whole fancy something , a new line , but worth a shot . C: It could go with the granola crowd . D: Ah , it could be , it could be , um . D: Yeah that's what I know . A: Great , thanks for that Sarah . D: No problem . A: Ron ? C: Phew . C: Computer's adjusting . C: One moment please . C: So interme interface concept by your faithful user interface designer . C: So yur user interface , guys , is basically aspects of a computer system that we can see or hear , or otherwise uh perceive . C: Uh , commands and mechanisms , that basically user uses to control the operator operating system . C: Here's a d series of different remote controls that are out on the market today . C: I think we're definitely trying to get away from this kind of a look . A: Yeah . C: Um , so the following are a bunch of different uh interface uh concepts . C: Uh voice recognition , we we um actually have some new uh information from our research design team but uh I'll get to that in a moment . C: Um , so current voice recognition starts up to about eighty speech samples , um and basically you record your own verbal labels c and connect them to the remote control . C: Now our design team , research team , has been able to uh set up a system in which uh you can teach the remote control voice c recognition system to respond to um with standard responses . C: Like you could say good morning uh remote control and it'll say in a sexy female voice , Good morning Joe . C: Um . C: In fact we already have this for a coffee maker line On the remote control right . D: Mm . A: Lot of single people on the um on the re on the remote control research team at the Mm . D: Yeah . D: Very true , very true . C: Um , another concept is what uh Apple has come up with , the spinning wheel with uh L_C_ display like on the uh iPod which I am sure most of you know about . D: Mm . C: Um and then we have the scroll button with integrated push-button , kind of like a modern a bit bulky , a bit crazy , I don't think that's we're necessarily going for . A: Mm . B: Mm . B: No . C: And uh some special components , uh ideas like uh blocking , having the ability to block channels from your for your children um and uh dedicated buttons for for commonly used uh channels and even uh ideas like secured or hidden programming but uh I again if we go with touch screen I don't think that's a big issue . C: Um and uh this is kind of the uh the big daddy of remote controls here . D: Hmm . C: Uh the jumbo universal remote control is almost impossible to misplace or lose . A: Yeah , I can see . C: Um , again probably not what we're going for so I I mean my ideas here and kind of where I think we're heading is something slightly larger than a regular iPod uh with a hard cla c uh plastic casing although I think some of the suggestions we've come up with are definitely uh very good ideas . D: Okay . C: Uh changeable casings uh our design team was possibly talking about including one extra face plate with the package to kind of set the idea that you can change it and you can try changing it and kind of get used to thinking about maybe buying another one which can add value to our uh bottom line . D: Mm , right . C: Uh touch screen interface , um possibly having go-to buttons being uh stuck into the system so those don't move away from the screen , uh , the important ones like power , volume and jump between channels . C: Um , and of course our voice command system which I've talked a little bit about already and uh the use of recognisable colours and shapes to aid recognition of the features um that are around so red for power , um arrows for different volume ups and downs and channels ups and downs and what not . A: Mm . D: Mm . C: And uh perhaps even adding in some stupid little jokes with the voice recognition idea like perh mm for instance my toastie maker that I got from my bank has jokes when it's ready . D: Nice . A: Great . C: And uh that is about it . A: Great , wonderful Ron , cool . A: Lot of good ideas , good facts to have . D: Mm . A: That's what they need , it's like a little dongle it just sticks up this further so you don't have to stand up every time , just connect it , my kingdom . B: Yeah . D: Mm . A: Right so , good to know all that stuff , thanks guys , um . A: Now we kind of have to come to some decisions , um , I figure we can just go down the line and all three of us can have a chat about it . A: Um . A: Based on what Nathan presented as far as the um various costs and benefits um I think , I dunno , what do you guys think about the touch screen at this point ? D: I think it's our most marketable feature just because it's so new and it's something that is showing up in other places . A: 'Kay . A: 'Kay . D: But can we really afford it 'cause it looks like they would be , that would be a really main cost source then right ? A: Mm-hmm . B: My estimate is that in order to incorporate touch screen technology it's gonna cost us upwards of seventeen fifty Euro per remote , yeah that's just an estimate though . A: To produce each one . D: Per ? D: Piece . C: Oh you guys are always the dampers on these projects . D: I know And our goal was to be under twelve fifty or we have to be under twelve fifty ? A: Mm . C: You industrial designers . B: I know . B: It's fun . A: Hmm . A: Well . D: Do we remember ? B: I thought there was some flexibility with that . D: Okay . A: There is , it's just , it is a question of and how much ca o does that mean we're gonna have to increase the price to make money . D: Can we justify it ? A: Um , from twelve fifty if we d wanna get our fift uh hundred per cent profit margin um that would mean selling it from twenty five . A: If you multiply seventeen fifty by two that's thirty five . D: Right . A: So From the board , um , well That's true , I mean And that's to be fair the um the per cent of the market we're not going for mass any you know , mass sales anyway , we're gonna make I mean we we're not talking about selling eight zillion of these things , we just couldn't , not for twenty-five Euros , so we could probably maybe shrink the profit margins rather than selling for twenty five , sell 'em for thirty , but that's something that we can have finance deal with . C: Where do you guys come up with these numbers ? B: That's just off the top of my head , it is pending further emails . B: Right . D: Though I think that's what people would pay for , I mean if you're gonna pay for an expensive high class remote , you're gonna expect it to do something Yeah . B: It is the new it would be in a class of its own . D: Right . D: Yeah . A: Um , I say that we provisionally go with the touch screen or wh y wh what was your thought on the matter Ron ? C: I'm thinking that's uh definitely a good idea and I also think that we could probably come up with some sort of a cheaper uh means to to go about this kind of production , my my team in the uh on the third floor suggested that uh Yeah . D: See if we can cut some corners . D: Right . D: Well and we can look into this other manufacturing option , and maybe we can get 'em somewhere else cheaper . A: Mm . B: It's true . B: We could initially go with what we have and if we can find them cheaper later on Yeah . D: Right . D: It's a starting point anyway , so . A: No we could have a s very simple touch screen , you know , there's always the opportunity , if it's gonna be about the size of the iPod or whatever , you know , w we yeah , I guess we can play around with it a bit . A: Alright , let's let's say that okay so the touch screen will be our um our main selling point here . D: Mm . C: I mean I think that we really have two main selling points , I think that our casing and the voice recognition To be honest , we have the capa we have the design in-house , I mean we've we've come up with this , with this new voice we're using it for our coffee machines already . A: So The voice rec thing , I mean , if if we're looking at bottom line , now we're looking at upping the cost to seventeen to get the touch screen on , I think we might have to drop the voice rec . D: Yeah 'cause with voice recognition I mean really this is pretty bells and whistles kinda remote . D: I think we'd have to decide between 'em definitely . A: Yeah . D: Price-wise . D: True . D: We've already got it . C: I can pass you on that email from my uh guy in uh guy down the hall . C: Sounds good . A: Hmm . A: What do you think on it Nathan ? A: About the voice rec ? B: I think if we we do both the obviously production costs are going to go way up um but it does put it into it'd become the Rolls Royce of remote controls basically . D: Pretty much . B: It would be very nice . C: I mean we we have to r reflect back on what our market research did say . D: Right and they said they wanted voice recognition . D: Course , maybe they hadn't thought of this whole touch screen option , but definitely we know the market is there for voice recognition so to say we have the technology and we're not gonna use it even though we know it'll sell is a call I don't think I can give the highs ups . A: Mm . D: Like really I can't go in and say no we're gonna just ignore everything we know . A: Yeah . C: Does having both really up our costs ? A: I can't see how it wouldn't , I mean , there's you know the old aphorism , you can have it fast , you can have it cheap or you can have it quality , pick two of three . A: You know , you can't you can't have all three . D: Yeah . B: Yeah , 'cause you you just upping the number of chips that you need to deal with each different function . A: It's just impossible . D: Yeah . A: Well if we're gonna pick betwe e alright so we have to pick between one of the two . A: Um . A: Otherwise , yeah , we just it just becomes cost prohibitive . A: What which , which do we suspect we should hold o we should hold on to ? D: Well , we already have research backing voice recognition as you know fiscally solvent . D: But uh I I I personally would tend to another direction but if that's what's gonna sell I think that's what we need to go with and maybe we can table this touch screen for our next model . B: I would have to side with that , I think the voice recognition is simpler , we already have the all the technology in-house , it's ready to go , it's packaged , it's Um , this is just off the top of my head keep in mind , but I think the voice recognition would they're both mm they're both gonna push the costs up , but um , since we already have the technology in-house for the voice recognition we're not gonna have to do as much design work and sometimes the design work is what push the costs up , if you know what I mean . A: 'Kay . A: What does the cost look like Ron ? A: Is it cheaper to do the V_R_ or to do the uh touch screen ? A: Nathan ? C: Well my p is Um , I definitely have to agree with that last comment . D: Mm . A: Mm . D: Right . A: Right . D: Right . D: And we're still not then we don't have to deal with this battery issue nearly as much either , we can stick with what we've already got . A: Mm . D: In a lot other ways too . A: Okay . A: So I'm getting alright so more or less you guys think that o o of the two of 'em , the voice recognition will be better . A: Okay . D: I think it's our lower risk option which for right now we can have it on the market sooner which is all in all our best option . A: Yeah . A: Okay . A: Sorted . A: We will omit the touch screen in favour of voice recognition . C: It's you and me outside a little here . D: So and when are we gonna have basic prototypes coming up next that's you guys's next step right ? A: Yeah , well we'll we'll sic we'll sort out what it what f what else we're gonna talk about for the prototype but yeah that's our next step , it'll be a developing of prototype . B: Yeah . D: Right . D: Okay . B: Are we going to talk now about um the materials that we're gonna use for the case and all those things ? A: Yes . D: Mm-hmm . A: We'll just run through it yeah , yeah , um . B: Okay . A: You discussed either a lithium or a solar power . A: Would the solar power be enough to fuel a voice recognition ? A: Or this kinesthetic one , would that be enough to fuel a voice recognition remote control ? B: Um , the solar power definitely would be but I think just to keep people from getting annoyed , 'cause sometimes solar power fails and there's no way round that , we should install a small backup battery . A: Mm . D: Yeah . B: Just to cover those moments when for whatever reason , the remote hasn't been exposed to It's true . D: Well what of people with like the T_V_ in their basement , like what if wha we can't guarantee sunlight everywhere so having a secondary source is probably Yeah . A: Mm . A: Yep . B: Yeah , it works about the same as a solar powered calculator , and you know how those those don't really require that much light , um , but obviously a little more light than a calculator , but we're not talking about a lot of light . C: Calculator . D: True . D: True . B: Doesn't have to be out taking a sunbath for a few hours a day or anything . D: Right . A: Right . D: Okay . A: Okay . A: What do you think Ron ? C: I'm willing to agree with everything that's been said . A: Okay . C: Uh I have to say though that um another idea's come up in my head . C: If we're really not uh handling the remote control to a great extent we could possibly get away from the idea of having a hand-held remote control and maybe kind of have a round remote control that kind of looks like a paperweight or something like that , kind of a sleek little uh neat thing that sits on your table or something . D: Uh Interesting . A: Hmm . B: Hmm . B: Why , why moving away from hand-held , why ? C: Just a thought . A: Yeah . B: What's the uh idea ? C: Well if you don't need to pick it up it could kind of be a selling point . D: I if it's got voice recognition it can be technically anywhere in your room and still do its job . B: Hmm . B: Do you think people that are people that buy a remote , are they always gonna wanna use the voice recognition or is it just something that they do sometimes . D: True , and i probabl I think we're banking on selling it to more than just voice recognition people , like we want it to work fundamentally as a basic manual too , right . A: Well we have to have buttons on it too as well . A: But that's done , that's no bother I mean if you look at the catalogue from places like with sharper image or whatever you know they might have or like um who is it , Apple makes these really pretentious speakers with the th sub-woofers you know like clear and glass and you know and then they got these little pyramidal type of um speakers . D: Mm-hmm . B: Right . D: Yep . D: Yeah . A: I mean , why not have a little rounded kind of thing , it could still have the basic buttons on it . A: Um , 'cause we're going for basic functionality primarily as well . D: With the bu yeah . A: And maybe a menu button and so forth , you know um use a channel button to scroll through the menu d if they want to record programmes or whatever you know I mean we can sort that out . B: I think , I think you're on to something because we need to escape the traditional shape of a remote . D: Mm-hmm . A: Yeah . B: Maybe something that looks nice on a table is would be good , even though and hand-held the same time . D: True . D: Way to go . C: I think it's all about following Apple's lead on a lot of these things . D: Yeah I'm thinking of the airport portal , you know like that little pod looking thing ? C: Mm-hmm . A: Mm . B: Yeah , those are nice . C: Exactly . A: Yeah , I mean a nice although we do um wh uh is I'm recalling that she mentioned that we n need to get away from the surgical white kind of brushed aluminium thing and get back to it but you could have a very tasteful um wood coloured or earth tone kind of um Still , I mean , yeah , along those lines . D: Right . B: Mm . D: That would be kinda neat . D: Terracotta bowl or something . D: Mm . A: Yeah I like that , I like that idea a lot . A: Um , let's see what we can do as far as that goes . B: Okay . A: And the uh the material like the plastics and so forth , we were discussing that being uh using like a rubber kind of softer feel , um you know li lik if you feel the the tip on this pen it's a bit gives just a bit . D: Mm . D: Yeah . A: You know something where it's uh a a more advanced f form of plastic that has some kind of a tactile response to it . B: Right . B: Just kind of the squishy feel . D: Yeah , which is the next big thing , so that's not gonna hurt us either . A: Mm 'kay . A: Yeah let's see if we can do a squishy non-remote control-looking remote control . A: But to be fair , yeah , I mean , you just c you could just put it literally put it on the the ni the coffee table next to the telly and say volume up . D: Right . A: Yeah I like it , I like the idea , that's good . D: Handy . A: Um and we've sorted of discussed costs , um . A: I guess we'll a that's gonna be uh a thing , if we run a bit over-budget , that might be okay , um . B: Sorry about the uh lack of information on cost , I just haven't been provided that information by our manufacturers and I'm just having to guess . D: Okay . A: We'll have more of an idea when the prototype have more of a we'll have more of an idea later on . A: Um . A: And we just yeah go from there . A: Um , so we've revisited the touch screen and more or less ruled that out , um , I think so we're more or less con we wh wh we're more or less in agreement that we want to have a um a simple kind of function , you know , not too complex . D: Mm . D: Right . D: Well when the majority of people are only using the most primary functions on a daily basis , although I'm not saying we should completely rule out major functions , they should be secondary , at least if not functionally then visually , like those shouldn't be Take precedence , yeah . B: Right . A: Like maybe have menu things . B: If , if we're not going the touch-screen route then we can um just incorporate maybe something that folds out like what you often see on these kinds of remotes is the most basic functions up here and something that slides down to reveal the you know more complicated things . D: Right . A: Mm . D: And they slide . A: Yes . D: Well and do we wanna consider like an iPod screen which isn't a touch screen but you're still scrolling through menu options , in p True , we're still not making it easier then . C: Think then we're hitting our cost issue again . A: Yeah we've also got the the me the thing of , if we're gonna have a non-remote-looking remote , how do we yeah . B: Yeah . D: True . D: Fair enough . A: B But no I mean we could do a slide or a compartment , you know , like if it say it's a lit little vaguely ovoidal type of thing , it'd be easy to have a compartment in there . D: Yeah . A: Or you know , a b a b a a series of you know three or four buttons with a menu button and then a side an s up and down type of thing , like on um like on a D_V_D_ player . A: You know you see the modern D_V_D_ players'll just have um a menu button on the side and then four buttons around them and you can just kind of manoeuvre through the menu like that . D: Mm-hmm . D: Yeah it's just a scroll . B: Right . D: Yeah . B: So are we gonna are we talking we need to figure out what kind of buttons we're going to use , are we going to use scroll buttons ? B: Rubber buttons ? B: Um Right . A: Well it seems like I dunno it seems to me that we could just do the um stick with the rubber 'cause since we're probably gonna be using some kind of um rubber for the outside case we might as well stick with that um . D: Yeah . D: Probably . C: I think to a certain extent we have to stick with uh kind of uh a little bit traditional in terms of the buttons and then and then make our unique feature our casing and what not and our voice command . D: Right . D: Mm . D: Well no it's basic just like four directions that are that can use as menu or channel and volume or however you wanna do it , are really versatile and everybody's already got them to some extent on the remotes they already own so it's not like we're dealing with everybody relearning things 'cause that's not something anybody's gonna wanna buy a new for . B: Right . A: Mm 'kay , um . A: We've already kind of covered this as well . A: That seems to be selling um and we we've more or less agreed that we want to kar target this youth market , um . D: Mm . A: Especially now with eighteen to thirty five year olds being such a large quantity of the population . D: Right , particularly in technological fields , so that's exactly where we're headed . A: Mm-hmm , mm-hmm . A: Okay . A: Um . A: Yeah alright , well , more or less covered what we need to cover I think fi an an any final thoughts before we think about doing the protot moving on to the prototype . C: Well what are we actually doing ? C: What were Sure . A: Right . A: I was just gonna step on to um I wasn't ? D: Uh . D: Oh it wasn't in the way but yeah , whatever . A: Oh , my bad um sorry . D: No , don't worry about it . A: The um , yeah okay I was just gonna assign tasks in the next b anyth any oth any other final thoughts before we go ahead and cool ? D: Okay . B: So have we decided that we are gonna go with different style cases for different people ? D: Yeah . B: Or are we just going to go with one ? A: Um . B: ..It's very , it's very hard thing to predict because you have different cases and that might open up your market a little bit obviously , but if you have just one case and it doesn't go very well mm . D: Yeah . A: Yeah . D: Right . B: It's a tough situation , but obviously having more cases also costs more so There's an idea . A: Well then again colours wouldn't be so hard to do , you could have uh a , you know , a um uh kind of a natural wood colour , like a stained wood and um , I don't know , olive green or something . D: Mm . D: Yeah . A: That wouldn't be so much of a problem to incorporate into the colour of the thing . C: And again copying iMac's kind of for iPod Mac Apple's uh colour scheme . D: Yeah , get in there . D: Yeah , totally . A: Yeah , I think that's probably a good id okay so let's work on uh multiple case colours . A: But yeah , stick with the same kind of kinda yeah , the same basic non-remote kind of remote design . A: Cool . A: Alright , so we'll have the next meeting about half an hour , um . A: I want the uh I'd like Nathan , I'd like you to work on just the basic look and feel , what can we accomplish , um , given these parameters that we're just gonna sort of have this kind of uh non-remote remote . A: Um , what are our broad constraints before we deve design a prototype . B: Right . A: And um Ron if you can figure out how probably best to lay out this idea of this simple design with the voice recognition built in and also this kind of drop down or s on the side kind of menu options simple . A: Somehow work out how we can get this all s in the same place . A: Um , and if you can check product evaluation with m some pilots and stuff . A: Um I need you guys to work together on making a prototype , um using um prototype building materials um . A: And also um specific instructions will be sent to you by your coaches as well . B: Oh excellent yeah . A: So that's what to start with for now , is that alright , you guys feel clear about this ? D: Cool . B: That sounds good . C: Fabulous . A: Alright . A: I guess we'll just hit the bricks . A: Thanks guys . D: Cool .

The Industrial Designer presented an analysis of cost and the manufacturing options that were available to the group. The Marketing Expert presented market trends and the organic trend that this project would adopt. She discussed materials that could be used to follow this trend. The User Interface Designer presented several interface concepts including voice recognition, a spinning wheel design, and a touch screen interface. The group then discussed the features of the device. They discussed the costs and benefits of using either voice recognition or the touch screen interface, and decided on voice recognition based on their marketing data that favored it. They decided to use solar power to power the device. The group discussed the non-traditional look the device could have since the voice recognition would allow it to be stationary. They discussed using rubber for the case. The group talked about hiding the complicated functions from the main interface, using rubber for the buttons, and having different cases to suit different tastes. The Project Manager reiterated that the product was being marketed towards the youth market, and then gave out assignments and instructed the group to work together to build the prototype. The Industrial Designer, the User Interface Designer, and the Marketing Expert were instructed to work together on making the prototype of the remote control. The Industrial Designer will build the look of the device using the new manufacturing constraints that were presented. The User Interface Designer was assigned the task of making the design layout of the device. The Marketing Expert was instructed to check the evaluations of the prototype. The group realized that it would be too costly to add both a voice recognition component and a touch screen, so they decided between the two and will now only add the voice recognition component. The group decided to have optional alternative cases for the device to suit different consumer tastes. It was also decided that the remote will not have the traditional look of a hand-held remote since it can be stationary with voice recognition software. The remote control will be made of a soft rubber material. The device will be powered by solar power, with a small backup battery. There were difficulties deciding between adding extra features and staying within the project budget. The participants had problems projecting how much each added feature would drive up the price point of the device because there was a lack of data on manufacturing cost.

D: . A: Hello . D: Hey guys . C: Hi . B: Hi . A: Hi . C: I see my bunny is still standing . A: Yeah . C: No one drawing it . A: It's too beautiful . B: Yeah , true . C: Uh I figured uh that much . D: Too wicked . B: Mm . A: A minute please , my uh laptop is uh oh , there it is , thank you . A: So welcome back . A: At the functional design meeting um the plan is uh that uh each one of you , so not me but only you uh will uh present uh the the things you worked on uh the last uh half hour . A: I will uh take minutes and will put uh the minutes that I have uh at the end of the session in the shared folder . A: Also the minutes of the previous session are also in the shared folder now , so you can read that uh now or afterwards . A: Um uh I had an email from the from the management board uh , I don't know if you a al also uh received it , but there were four points uh which uh I think are very important . A: First one is uh they think that uh teletext teletext becomes outdated uh and internet will be the the main uh focus . A: Uh second one is also important uh , because it's one of the discussion points of the previous session . A: Uh the remote control shou should onl only be used for the television , so it uh not gonna it's not gonna be a multi-purpose remote control , so uh that's one thing to keep in mind . A: Uh second , and I think that's important for the Marketing uh Expert , uh the current uh customers uh are in the age group group of uh forty years and older , but with this uh new remote uh they uh will uh would like to reach uh a group uh younger than uh forty . A: Uh and uh I think to keep in mind , but not really uh for now is that they uh want the the the slogan and the and the logo uh to uh to be recognised more in the remote . A: So , we have uh forty minutes , so I think uh not more than ten minutes uh uh per presentation uh each , and please uh use uh all the the the facilities so that you have either SMARTboards , the the Word files , what you uh whatever you want . A: So uh Tim , can you start ? D: Okay . A: Yeah ? D: 'Kay , welcome . D: I have some uh new findings on uh Marketing Expert level , which I will show you . B: Mm-hmm . D: The method I used was um giving orders to our usability lab uh to do a questionnaire . D: Um one hundred respondents were involved and my marketing uh department generated a report with a lot of results . D: Um , these were a couple of findings , first page of three . D: Um , we have three audiences of two audiences , I'm sorry . D: Uh the first one , this scale , from sixteen to forty five age . D: Uh the second one is from sixty four uh forty six to sixty five . D: Um , as you can see here , the market share for the first audience is about sixty percent um sixty five . D: Uh second audience audience is uh thirty five percent . D: Mm and some interests from the from the age groups , uh it seems like the young users of remote controls really like the fancy uh new technology stuff , like uh an L_C_D_ screen on the remote control , um speech recognition . D: I don't think that's uh really appropriate . D: Um , and when you see uh the audience , the age is going up uh Yeah , they don't really want it anymore , at least the new technologies . D: Second findings out of the questionnaire um are the opinion the opinions uh of the audience about current remote controls . D: First point is , seventy five percent of the users find the most repo remote controls very ugly , uh and eighty percent of the users would spend more money when a remote control would look fancy . D: So that's maybe something for the User Interface uh Designer . D: Okay , third findings . D: According to the frequency of use versus importance investigation , um following buttons are most important . D: Um , I will tell something about the way this uh this test was , yeah , done . D: Um , persons were asked uh what the buttons were uh they use most , how much an hour , and uh in the second table the importance of those buttons . A: Mm-hmm . D: Um , when you multiply them , you get the these three points . D: Switching channels , um yeah , that's pretty uh pretty normal , that's what you do with a remote control . D: Um the second , teletext , uh and the third , uh volume controls . D: Um , I think it's good uh that we know what the user want wants , uh at least the these three points have to be uh very clear . A: But it's strange that the the manage board the management board said that the teletext will be uh outdated by the internet . D: Yeah , okay . A: So that that's strange . D: Yeah , okay , but uh at the moment uh teletext is Yeah , th the best thing you can get uh on T_V_ , like getting information . A: Yeah , okay . D: So uh , when you ask people , what do they use , they use teletext and not the internet on a remote control . A: Yeah . A: Okay . A: Yeah , okay . D: That's ridiculous . A: Yeah . D: That's a ne i it It's a new technology , but it's not incorporated right now . A: Yeah . D: Okay , my personal preferences . D: Um , I think we should aim at the uh audience from sixteen to forty five . D: Mm , first of all um it's the biggest share , the biggest audience , sixty five percent . D: Uh second , I think you will get the most revenue from i from it . D: Um , yeah , people from sixteen to forty five watch a lot of T_V_ , more than uh people who are el uh elder . D: Um second point , we have to impro improve the most used functions , as I said here , switching channels , teletext and volume controls . D: Third point um that came out of the uh of the questionnaire , uh people used to uh get lost off the remote controller , so maybe it's an idea for us uh to design ex kind of placeholder uh on side of the , yeah , of the T_V_ where you can put the the remote control in . A: Yeah , that's a cool idea . D: Um , that's about it , I think . D: Yeah . C: When you mentioned uh improving functions , what uh what do you mean by that what what are you think about ? D: Uh not not the r not the functions , but uh it came out that a lot of buttons weren't even used uh on a remote control . C: Uh , the funtionability . D: So you can have a remote control full of buttons , a hundreds hundreds of buttons , but if you don't use them , yeah it's Yeah , they have to be on it j just to t to get it done if necessary , but um the most used buttons uh have to be bigger or Yeah , perhaps . A: Yeah . C: Ah okay , so focusing more on the used buttons . C: Yeah . C: Could you use perhaps uh one button for multiple functions , like example pressing it in longer makes it switch to an different function for example . D: Just for the minor functions perhaps . C: Thank you . C: Yeah , ma perhaps , just just an idea . D: Just to get less buttons on the remote control , to make it easier and quicker to learn . C: Yeah . D: Yeah ? D: 'Kay , that's it . A: Thank you , Tim . C: Uh yeah yeah , I'll go , sure . A: Janus , can you uh Okay , thank you Janus . C: Right uh , I'll be uh explaining a bit about uh working design about uh the project . C: Well uh what I did was I dissected uh uh current remote controls and um I viewed how how they w looked , how they worked , uh what kind of components are involved , and how they are connected together . C: And uh after that I put up a scheme about how uh these things are organised and I'll show it to you in in a in a few seconds . C: And I'll explain a bit about uh how it works and how we could uh build one and why I think several possibilities uh that we discussed in the earlier meeting falls off . C: Um right . C: Uh well what I did was uh I I checked uh remote controls and the uh remote controls of today are all infrared , not like all probably know . C: And the thing about that is um the remote controls uh have to act as a T_V_ or uh a stereo or something , and those uh have a transmitter that's also focused on infrared , so if we want to uh build uh mm a remote control uh with Bluetooth for instance then uh the T_V_ should have Bluetooth too in order to communicate , so that would mean extra cost for the user and thus uh that's that wouldn't mean a a cheap uh remote control for us . C: So that's probably why most controls are still infrared . C: Furthermore they all have uh a a very simple structure , so that would probably uh mean lower costs and uh i that could mean for us a good thing uh 'cause uh well we we should be able to build a relatively cheap uh a cheap uh remote . C: Well uh as I mentioned ready , we have some Bluetooth Well it may be possible , but uh I figured it wouldn't be possible in within our budget , but that's not for me to decide , but that's maybe something for marketing to look into . C: F because uh well my personal opinion is uh is not to do uh Bluetooth or or radio waves , although Yeah , actually I have t Yeah . D: What do you think about uh incorporating Bluetooth or a radio uh receiver uh in the place-holder next to the T_V_ , connected to the T_V_ ? D: So it's in the wrong product . C: Yeah , I actually I figured that would be that would be rather nice , but then you'd still have the uh the infrared function . C: So in in theory you'd actually just move the problem , but uh what I did uh think about was when you mentioned about the uh the cup-holder , is why not uh introduce a speech function like where is the remote . D: Yeah . D: Yeah . C: If somebody says , where is the remote , then it goes uh beep uh beep beep beep or something , I dunno , maybe uh maybe something to look into , I dunno uh what the cost that something like that would be . D: Yeah . C: But it may be uh may be something to explore . C: Uh I'll I'll just explain a bit of the components . C: Uh first you have the energy source . C: The energy source would be a battery , simple uh battery uh that you can find anywhere . C: I figured that would be best , 'cause when the battery uh stops functioning uh we could just uh use you could just go out and buy a new one . C: So we didn't and we don't have to do all uh to be too complicated about that . C: Uh the energy source is connected to the infrared button , but uh the infrared button uh works only via the chip and the subcomponent to uh the switch there is a switch uh between these . C: When the switch is pressed in a w on this this case it switches a button , when a button is prush pushed in , uh a electric current goes through here , and in uh immediately , a l a bulb lights up uh displaying to the user that something has happened . C: That's uh that's so the h user won't be um thinking , well uh did the button be pressed , w what happened uh . C: Or I press button but nothing's happening on the T_V_ , so is is something wrong or something . C: So that's just to uh to to explain the of to to uh make it clearer to the user . C: Uh w well the signal goes via chip that's translated into uh electric sig uh electronic signals and then it's processed and then it's sent to the infrared bulb where it will be uh uh received on the receiving end . C: And those uh interpreted by the device , well in this case the television . C: Uh well my personal preferences here , well we have to keep it simple . C: Not too many uh gadgets and functions , just like you said uh well the most users n uh you have a lot of buttons and you u u use you don't use them , so why why should we invent uh w spend more time on those . C: Uh I I think we should stick by with infrared transmitting and uh no receiving . C: So uh no input from the television . C: So I think we shouldn't be uh spending time on um teletext and st things like that , because when you uh want teletext on uh infrared you'd have to build in a receiver too , and so in order to receive the signals from uh what's on T_V_ and such . C: So I figure that would be uh spending too much money and time and Yes , but what should we uh s I I I f I agree with you , but should we spend money or and time on building a receiver into the uh remote control ? D: Um , yeah , maybe another problem uh , I think current T_V_s can even send infrared . D: Huh . D: Mm-hmm . C: 'Cause that would be I mean extra components , extra designs , um larger g uh remote control . D: Yeah . D: Yeah . C: These all uh all stuff that we have to take in account . C: So I I my personal opinion is no no no receiver at all . C: Um , well we should uh look into the design and the functionability . D: Yeah . C: Like I said , uh use one button for instance for m multiple functions , or well uh just hide the few buttons o of switching it open or something , the usual uh stuff . C: And uh don't overbuild , we shouldn't make a big uh remote control for simple functions , but we we should stick to the basics . C: So that was my uh my personal opinion . C: And that was my uh my presentation uh Yeah , but Yeah . B: Okay . B: Yes , I can go ahead . A: You do ? A: The last presentation . B: Last presentation . A: You have plenty of time , Tim and uh Janus don't uh talk to ten minutes , so uh take your time . B: Okay . A: If you take your time too long I will uh eventually uh warn you . B: Well , I'm going to give a presentation abut some of the technical functions of these design and uh usability functions . B: Um what's my opinion about what's most important to combine the design , technical possibilities and the user friendliness in one , so if you um going to design a remote that looks good , that shouldn't weigh over the uh if it's possible to make , of course , but also the user friendliness , so tha that's that's some of the main points . B: And another one is um the use um of many functions will will make it more difficult , so use as as little functions as possible or at least don't display them all at once on the same remote . B: If you have fifty functions you don't want fifty buttons uh t uh to be shown at the same time , 'cause when you visit an internet uh site you don't want fifty links uh to see , but maybe use a hierarch hierarchy uh structure . D: Hmm . B: And uh well one of the ideas was maybe uh use touch screen , but s I don't know in how far that is possible , since we are sticking to uh um infrared and and the remote cannot receive anything , but uh we might uh consider that . D: Hmm . B: Um well , of course I I hope this is all clear to you . B: If you you can use remote like this with all the functions , many functions , but Well , your thumb is a little bigger than th it than this . B: You have to be very careful what you push , and um if you're looking for teletext you'll be uh searching for half an hour from uh um yeah well , where is it ? B: Where the hell he here I guess and , yeah , when you have to uh use something else . B: So just keep it simple , make clear buttons , easy to use . B: For example if you want to use a play and back and stop , that's very important . B: Um well this was because of our last discussion , if multiple machines are used , create easy switch between the machines , but um it's no longer uh applying . B: Well yeah , I prefer to use it only for T_V_ and um n uh not to give too many options and and if possible , uh the buttons should give a dr direct action , not first select Yeah , and so that's where the difficulties lie . A: Uh you you just said um uh you wanted to to combine more functions in one , so uh you you want to keep it simple , but I think that if you want to do that , then you can't escape the the fact that there will be buttons uh which give s uh more options than one . B: Yeah , this so that's the thing you have to weigh against each other . C: Yeah , but Yeah , but Well you d you have to keep in mind that uh several T_V_s uh don't even have a menu structure , or they have a very simple menu structure , so you have to keep in mind that not all uh d not our remote won't be able to work on all televisions . B: Do we want to use a few options and might not be so or original , or uh multi-purpose as we thought , or do we want to use um many buttons . A: Mm-hmm . A: Okay . A: Yeah . B: So um weighing those factors . D: Hmm it's maybe an option uh if you use an L_C_D_ or a touch screen um , that in the middle are the the main keys , like displayed on the Uh yeah . B: The doesn't . D: Yeah , this ? D: No ? D: Yeah . D: Something like that . D: Okay , just uh in the middle the general functions , like play , uh channel switching , and then uh at the top or at the bottom , some menus like uh settings or that you can drop down . B: Yeah . B: Yeah , but when all the questions I had Do we want to use uh a menu display on the T_V_ ? B: Or um does have to f everything uh be in remotes ? B: 'Cause if you use a memory display on the T_V_ , you can simply push uh a more menu and then select the options you want to have and press okay . D: Mm . B: Uh so that's my recommendation , if you use many options in one buttle button , um display the menu on the T_V_ and don't um use combination of t of two buttons at the same time or pressing buttons three times for five seconds , is too complicated for most users . D: Nah . D: Mm-hmm . D: Yeah . D: Yeah . D: I think so too , but and that's partly because um uh a lot of T_V_s have different menus , and when you have a particular menu uh at your device , uh it could be that don't correspond to the menu what's actually on T_V_ . B: Yeah , that will be a problem . D: Yeah . B: Yes . C: And that would be uh a considerable problem . B: So if we have to stick with current technologies and uh um well yeah , the restrictions of what's uh is on the market today , um you should keep it s at this . C: Yeah . B: Use big clear buttons . B: Not too many . B: So maybe we'll loose a few option uh options , but I think i this is more important . B: Um especially the important buttons , um if you want to switch channel , change your volume , uh use teletext , it uh it has to work at once and more advanced options may be put it s somewhere away on the remote , behind uh a little uh little thing or a touch screen . C: Not embed Yeah , but then with something like a touch screen could could make more menu up pop up or something . B: And yeah , if you want to uh uh s put on stand-by or change the channel , that should always be possible to do . B: Not first change menu options or switch something . C: Yeah . B: Um , well yeah , as you already told , give some feedback . C: Yeah . B: If the user is pushing a button he should know if the television or n at least remote is reacting and not just that the batteries may be low . B: And um , well , my conclusion is uh is uh less is more , keep it simple . B: So uh maybe we should just ease down on the functionality to uh to keep it accessible on t because you all know , if there are a lot of function on the the television , some you you'll never know uh and never use , and therefore it's uh important if you want to change the volume or channel that is always accessible and easy and other functions um that are not so important um well you we should consider just not using them or at least putting them somewhere on the remote where they're not in the way for the for the most important functions . D: Yeah . D: Yeah . D: Uh , I think the idea uh about uh touch screen um is very good . D: Um , because recently uh I saw news item on T_V_ um about uh new telephones uh for elder people . D: Um , they have like a touch screen with uh really big pictures on it like uh uh call uh hang-up , um and that's a big ad advantage I think , because one the one hand uh you make the remote control compatible for elder users just by uh scaling up the pictures or something . A: Mm-hmm . D: It's uh very visual intended . D: What was I to say more ? B: Maybe that's an option . B: Um keep the primary buttons visible . D: Yeah . B: Uh make a remote that fits easily in the hands and for some design issues uh well , put a logo on it and maybe use it uh in some aesthetic uh aesthetic form . B: But uh th the important buttons m make them always accessible and pushable and clear and maybe use a touch screen , or if that's uh will become too difficult just uh like televi some o older telephones use a l uh maybe it's possible to to flip them open and uh just expand the number of options that are normally visible . D: Yeah okay , but but if you pick the the idea , the left idea then what's gonna be displayed on the touch screen ? B: Um Yeah . C: The extra functions . B: The extra functions , you uh you just see a menu from system functions or teletext functions , and you just choose one , and then all all the options will become available and you just c s yeah t scroll through them . D: Yeah , but l like menu functions or Ah okay . C: Yeah . C: Wouldn't it be better to make just one big touch screen , uh one one small uh touch screen uh applet and uh I'll just make um uh let's say fifteen buttons on it , and uh we have three of those , uh actually just uh menus with sub-menus , with or sub-items , sub-functions . D: Yeah , I think so . D: Yeah . B: Well um then I'd like to make a proposal . B: If you make one big touch screen , use the same concept as here , keep the buttons always available and use the lower part of the touch screen for the rest . C: Yes . C: Yeah . D: Yeah . C: Yeah , yeah , like like the iPod idea that that we just saw . D: Yeah . B: Yeah . C: You just have a f a few selected buttons and uh a few menus , and with this idea you could actually make uh several you can also improve uh later on . B: Yes . C: Uh uh I think that will be great . B: Okay . A: So you think it's will be better to have a t kinda total touch screen . D: Yeah , I think so . C: Yeah , I wou I would actually go for the Yeah . A: Jirun ? B: Okay , I agree , but I think it's very important that they always um make the same buttons accessible , so use just for special options a part of the touch screen . D: Yeah , of course . A: Yeah . B: And so um an elder designer picks up th the of an elder parents or grandparent picks up the remote from the little child and who's all in the systems functions , you'll have to have the possibility to turn off the T_V_ or to switch the channel without um well using all the menu structures to get back to the primary functions . A: Yeah yeah yeah . A: Yeah . D: Yeah , I had another uh idea about maybe parental control . B: Mm-hmm . D: Um , like building in uh some kind of PIN code uh which allows uh parents to switch to all channels , uh but children uh if children don't don't know the PIN code , they can't switch to uh violent uh channels or Th there's just Ju just a simple log-in , something like that . B: Yeah . B: Yeah wh Is that possible to use or no ? C: That is possible , that well that actually depends on the television , but I think I figure that would be Well , y you s you see the fi uh thing is when you buy a remote , you you set the uh channels , the the channels are different on each te television , they aren't set in a preset order , so uh if you uh lock on a remote , uh let's say channel fifteen , well channel fifteen on this television is different than channel fifteen on the other television , so that would be uh that would be actually the main concern . B: Well , yeah well , does it have to depend on the television ? A: Yeah . D: Yeah . D: Yeah . D: Mm-hmm . D: Yeah , okay . A: Yeah . B: Well , I think that he means that um maybe by some option uh make sure that um remote control and the T_V_ match , and then after that you can um use some s insert some passwords as being apparent that the children cannot use this uh change the settings of the T_V_ , like colour and then volume and uh Mm-hmm . A: Yeah . D: Yeah . D: Yeah , th that kind of stuff , but maybe um if you log in first as a parent um , you address the the channels and like uh oh , that's channel fifteen , that's uh vi violent channel , uh m my ki my kids uh I don't want my kids to watch that , then you set the priority to only parents , for example . C: Yes . B: Oh , something like that . C: Yes . C: Yeah . C: Yeah . A: Okay , yeah . B: Well b but make it a separate option in the menu , so that it's it's dif dis displayed from uh displayed here , so uh parents uh Yeah , you can de display it on the on the old style . C: Yeah , that would b Yeah , that . D: But Yeah okay , but but yeah , that's just that's an a an added feature . A: Yeah . A: Okay . A: But let's not uh go too wide about the those things , that's that why we're here . D: Yeah , th th those things are nice . A: It's it's a nice idea , but I think that's we wel later in the stage . A: I've one little question about um a total touch screen or uh um a p yeah , a partial , uh because I think uh elderly people may be uh not used to uh a touch screen , so they want the the the normal functions like teletext , volume changing , um uh to be uh , yeah , kinda traditionals uh and uh the the the the other functions , the more difficult functions uh to be uh maybe on the touch screen , but to keep this as uh normal as possible , to keep it accessible . D: Partial . D: Yeah . D: Mm-hmm . D: Yeah , but but if you display it on L_C_D_ screen with r r really big numbers that's just as e just as easy . C: Uh . C: I I do Uh I do agree , because well , it's just not the same when you touch a touch screen or when you touch a button , but well we have to look at what's our target uh audience . B: You can display actual buttons on the touch screens . A: Yeah . A: Yeah , that's true , that's true . D: Yeah . B: Yeah , okay . D: Yeah , it's different . C: W we are aiming for younger people and they they chose So that's that's probably uh a But they Well they uh they all have to be programmed to fit your T_V_ and that that is bit of a tricky job . A: Yeah . A: Yeah , that's true , yeah . D: Yeah , age b below forty . A: Yeah , yeah yeah , yeah , that's a good point . A: Yep . D: And th those young people , yeah . D: Y you saw it in my marketing report , they like the new fancy stuff , so A touch screen , like Microsoft al already developed something like that for uh uh multi-media applications . A: Mm-hmm . A: They like the fancy stuff , yeah . A: That's true . A: Mm-hmm . A: Mm Yeah . D: I th I think we can do that too . A: Okay , as you can see uh the minutes from the second meeting , this one , are uh are done . D: Done . A: Uh I've uh added the this uh four things from the management board just to keep in mind . B: Mm-hmm . A: Um each time I uh I had a sort of uh summary on what you told and uh what you personal think . A: Uh so that can be uh can be read out . A: Uh a f a few things I uh I noticed uh were um Moment . A: Ooh . A: Uh th the the main points in uh this uh uh in this uh meeting is I think uh how uh it's going to look uh with uh we must keep it simple , but have the opportunity to uh have more options and have them uh hidden or something , so they don't uh you don't have a big uh thing full of uh buttons or uh um and uh the point that uh you uh wanna use one uh controller uh for uh uh hypothetically each television , so you must uh the the the the functions , know , like the menus or the the parental control must be all uh by the done by the remote control and not by the television . A: I think that's the point what uh we discussed . B: Mm-hmm . B: Yes . D: Yeah , yeah , some of them . D: The menus uh are not identical for all th for all T_V_s , so you have to display it on one uh T_V_ . B: Well you can use um when you uh how do you call it , s um synchronized , the um remote and the T_V_ , then there's always , there are always uh possibilities to change the colour and the brightness and the volume and um well maybe we can look out if there's options that the remote um in its memory can see what kinda T_V_ it is , from ah , it's a Philips , this and this and that , and then give the options that are capable the capable from the t Well there are universal d um um remotes and they all have a functionality for all the T_V_s , uh so this wouldn't be a extra feature to incorporate the men menus of these . D: Yeah , but that's not possible . D: Mm-hmm , mm yeah . A: Yeah , but you have uh uh an yeah , but you have an international market range , so you have I think a big range of Yeah . D: Add th that that's an opportunity . D: Yeah . A: Okay . D: But No . A: And it's not too complex to do it . A: Yeah . B: Yeah . C: I actually use one of those when They are they are kinda kinda troublesome , but but the thing is whe when you uh start uh building something like this you have to build a receiver into the uh t into the remotes , because uh in order for the remote to process something from the T_V_ , like uh to synchronise and you have to send and receive , and that's well Yeah . B: Yeah . B: Well Yeah . B: Mm-hmm . B: Oh um mo no , you can just say uh the c Yeah . D: No no no . A: Just build it in . D: He he he he me he means just just one other thing . D: Uh , with the current remote controls , the universal ones , um you have to press yeah , you have to press a code for T_V_ . C: Yes . B: In codes , y you you get a b a book with codes . B: You look up , I have a Philips H_ fifty five and it says press code four five five and you press code four five five on the uh in the remote and it displays all your uh menu options . C: Yeah . D: Yeah . C: Oh , okay , yeah , sure , uh Yeah yeah yeah . C: Oh , yeah yeah , sure , that would be possible , yeah . D: Yeah . D: Now we uh just connect uh the T_V_ type uh to a set of options , in just just in the memory , so that if you yeah , like profile , so that if you uh touch in like uh one four one zero kind of T_V_ uh the memory uh pops up the options . B: Memory in the in the remote . A: Yep . C: Profiles . C: Yeah . C: Yeah . C: Yeah , that would be possible . A: Okay . C: Yeah , sure . D: I th don't think that's uh that takes a lot of storage space or some just varia variables . C: No , that wouldn't be uh Yeah , a few variables . B: Yeah , well um if you look at the um manuals from universal uh remotes , there are maybe um three four hundreds T_V_s at maximum . D: Mm-hmm . D: Yeah . C: Yeah . B: If you have all of them , all the old and new T_V_s summed up , so uh I think uh it is possible . C: Ah it is . C: It is definitely po Yeah , firmware upgrade . D: But , on the other hand on the other hand , uh if you have a remote and buy a new T_V_ that isn't incorporated in the remote New remote ? A: We have five minutes to go . B: Yeah . B: Well then you have to buy a new one , it's very good for marketing Maybe , or an update , software update . D: A firmware upgrade or something , but from where ? B: Firmware update , you say . D: Ah . D: Maybe w No m may no , maybe we can incorporate some kind of uh U_S_B_ or a firewire connection , so that you can uh connect it to the P_C_ and download the newest firmware from uh from the internet . C: That's maybe the cup holder . B: Yeah . C: Yeah . C: Well , not everybody has uh has uh a P_C_ at home . C: Well the most most people have , but not not everybody and Yeah . B: Well , at uh you can go back to the shop and uh they Yeah , ser o and they can download it for you . D: Yeah , like a s kind of service centre . C: Yeah , maybe something like service cen Or you could well you could s actually look at the place-holder you talked about earlier , and you could probably uh make a connection to uh an telephone line or a internet connection . D: Yeah . B: Mm-hmm . B: Yeah . B: Well already digital information is sent t to the the standards , T_V_ uh connections , you can see what's uh programme is on on the new uh channels , so maybe j they we can send that information along with standard T_V_ uh Receiving . C: Yeah . C: Well then then it's be uh back to the building a receiving uh well uh if it's actually worth it to build it in , we could actually look at into it , but I dunno , it it would be uh bringing more costs uh with with it and Yeah , that would be probably best , yeah . B: Oh yeah . D: Yeah . B: Yeah . B: Difficult . B: Yeah . D: I I think it's uh most cheap or cheapest to just do the updates uh at the service centre or at the shop . B: Yeah yeah , uh s I think some I think it's good idea , yeah . A: Yeah . C: Like when you when you buy a T_V_ you just ask well I'll Yeah . D: It's it's it's not a lot of work , just one uh docking station where you put it in , press start , bling bling , updated . C: Yeah , that would be best , yeah . B: Yeah . D: Yeah . B: Yeah . D: You don't buy a T_V_ every week , new teev so . B: Okay , let's uh save this in the meanwhile uh Um m for which one are we going ? C: No no . C: Exactly , so Yeah , my vote goes out to the right . B: My mistake . D: Let's vote . B: That one or uh Your vote and your Okay . D: My vote too . A: Yeah . D: And your vote ? B: Well , I was uh doubting about which one to take , but uh you've convinced me that uh if you di display buttons about the same as they would look on a normal um remote all elderly people will know what to do . D: Yeah . A: Yeah . D: And also like a clapping uh li like device that uh pops open . B: Opens up is too difficult or uh Break it , I don't get Oh so Yeah . C: Flips open . D: Uh too difficult , um maybe uh it's easier to break it . A: N yeah . D: Yeah , th th th that i uh Yeah . A: It's very sensitive . D: Like my telephone , it's uh it's sensitive too . A: Yeah . B: Yeah . A: Okay well uh it's almost at the end . A: So we have now a lunch break , finally , yeah . D: Ah . A: Uh after the lunch break uh it's back to uh individual work , once again uh thirty minutes . A: Uh I will put my minutes uh I have updated them so uh s they're updated in the shared folder too . D: Thirty minutes ? A: Thirty minutes , the Failure . D: How minutes ? A: Uh uh the specifi uh specific instructions for the next uh meeting you will all will receive uh at the uh the the email . A: I don't think I can uh say much about it , so uh uh wait for your email and uh hopefully you get it done uh in the in the thirty minutes , and I w will see you after the lunch break and the thirty minutes . D: One question , uh how late do we have to get back be back here ? A: Yeah ? A: Uh well uh thirty minutes . B: A quarter to one maybe ? A: Uh , yeah . D: Thirty minutes lunch break ? A: Thirty minutes lunch break , yeah . B: Okay . D: I thought forty five . A: Oh . A: Forty five ? D: Yeah . A: Uh then would it be uh one o'clock . D: Yeah . A: Or we we ask our personal coach . D: Okay . D: Yeah . A: Okay . A: Thank you . A: Thank you , uh that was a very uh good session I think , we uh we Uh ye well Yeah , because uh all uh things are uh stored in smart board dot uh X_D_K_ and that's in No . B: Yeah , is it possible to store this on the share documents or what 'Kay , save it as an image on the res No , and use an image if possible . D: Yeah , me too . D: Save as . D: Yeah , v But but you can open a from your pr from your laptop . D: Yeah , maybe . D: Save as . C: Export . D: No . C: Maybe not export function . D: Export . A: Well I can I can uh You all uh have the the questionnaire again about uh the after work . D: Export H_T_M_L_ . D: Huh , image ? B: J_ PEG . C: G_ yeah , J_ PEG . B: J_ PEG . B: Yeah , it's better Yeah . D: Paper size A_ four . D: Uh screen size . D: In this directory . C: N oh . B: Oh yeah , it's not connected to the to our P_C_s . D: No ? D: Yeah , it is connected . B: It's connected ? D: Yeah , I think so . C: To room . A: Deskt Huh . A: No . C: I'll just uh saved in my documents . D: Oh . C: Yeah in my own uh in my own messenger . B: Yeah . A: Project documents , yeah . C: Yeah . B: It gives the na Oh . B: Yes . C: Okay , nice . A: Okay , thank you . B: The questionnaire , fill in uh we fill out d after lunch or uh Okay . A: Uh well , it's it's simply filling oh no , it's uh it's also filling out no , I'd do it after lunch I think . A: I'm hungry , so do it after lunch . C: Aye , cheers . B: Yes . A: Thank you all . D: Thank you . A: You're welcome . B: We can leave the P_C_ on I think , yeah and return to the Yeah , bring to I gotta bring it home . D: Yeah , of course . A: Yeah . A: Well I bring it to my uh personal room . D: To my exave executive Aye . A: My executive uh big room with the with the panting . B: A big office . B: Yes . D: Yeah . D: Okay .

When this functional design meeting opens the project manager tells the group about the project restrictions he received from management by email. The marketing expert is first to present, summarizing user requirements data from a questionaire given to 100 respondents. The marketing expert explains various user preferences and complaints about remotes as well as different interests among age groups. He prefers that they aim users from ages 16-45, improve the most-used functions, and make a placeholder for the remote. The industrial designer begins explaining the working design. He talks about existing products, most of which use infared since it is simple and cost-effective. He suggests adding a speech function, when someone asks where the remote is and it beeps. He also explains the various components, materials, and energy sources of a remote, giving preference to a remote with multifunctional buttons and without a receiver. The interface specialist presents, talking about the possible components of the remote and concluding that the remote should be simple and accessible without too much functionality. The group continues the meeting by having discussion about the possibility of a touch screen, LCD, and other functions. The group closes the meeting and goes to lunch. They will receive specific instructions for the next meeting by email. They will fill out the questionaire The group is interested in incorporating a touch screen by that could be too difficult to use, especially for elderly people. The group has brought up a number of technological possibilities, have conflicting views about them, and have not yet made decisions about them.

A: Okay . A: Oh , that's not gonna work . A: Oh , alright . A: Okay . A: Okay . A: Um alright . D: Uh , uh , um . A: I'll just put that there . A: Uh as you all know we're here to create a brand new fantastic remote . A: Uh I'm Nick Debusk , I'm the Project Manager . A: Uh we'll just get started with everyone kind of letting each other know who they are and what you're doing , what your what your role is um . A: Go ahead . D: Okay . D: I am Corinne Whiting and I will be the Marketing Expert and in each of the three phases I will have a different role . D: In the function design phase I will be talking about user requirement specification , and this means what needs and desires are to be fulfilled , and I'll be doing research to figure this out . D: In the conceptual design phase I will be dealing with trend watching and I'll be doing marketing research on the web . D: And then finally in the um detailed design phase I will be doing product evaluation and so I will be collecting the requirements and ranking all the requirements to see how we did . A: 'Kay . C: Hiya , I'm Ryan . C: Um I'm the User Interface Designer . C: Um likewise I've three different roles for each stage of design . C: Um the functional design is looking at the tex technical functions of a remote control . C: Um in the concept design , the user interface , how the user reacts with the the product . C: And the detailed design um sort of like the user interface design , what they might be looking for , uh things like fashions , what makes wha how we're gonna make it special . C: That's about it . B: Right . B: I'm Manuel and I'm the Industrial Designer in in this project um . B: In the functional design phase I'm I'll be dealing mostly with the requirements , um we'll discuss what the prog what functions the the product has to fulfil and so and so on . B: Um I suppose we'll work pretty much together on that one . B: Um um in the conceptual design um I'll be pro mostly dealing with properties and materials um of our product . C: Yeah . B: And uh the detailed design in the detailed design I'll be concerned with the look and feel of the product itself , um so we're pretty much working together obviously on the design front here . B: Okay . A: Okay . A: Um so we've got our opening , our our agenda is the opening , uh acquaintance which we've kinda done . A: Uh tool training , project plan discussion and then closing . A: Uh grand total of twenty five minutes we have here . A: Um so we are putting together a new remote control . A: Um we want it to be something original . A: Um of course we're a not only a electronics company but a fashion um conscious electronics company , so we want it to be trendy um and we want it to be easy to use . A: Um we've got the functional design , conceptual design and detailed design um which basically is is the three of you um . A: And w uh well um functional design um . A: Um do we have um any ideas of of maybe d let's just throw out some ideas of what kind of remote control we want to have , and then we can go into how we're gonna design it and and how we're gonna do the detailing on it . C: Yeah . C: Well uh s function of remote control is just just you know , change channels is its main function . A: So we want it to be um a T_V_ remote or I I mean do we want it to to do other things besides just be a a television remote ? C: Oh right . C: I suppose you c try make it a universal remote for could work on all sort of electrical products in in one person's house . A: 'Kay . D: Mm . C: But , you know , they all sorta have the same role changing channels , volumes and then programming . A: Mm-hmm . A: 'Kay . C: I think they all work on the same prin principle as well sorta like I don't actually know . B: Mm . C: But is it just infra-red ? C: Is that standard ? A: I I think yeah , yeah , r universal remote . C: Ye yeah . A: Um this is my first uh go-round with creating a remote control , so I think we're all in the same boat here . D: Huh . D: Ours too . A: Um Okay . C: Um one thing I thought of with the remote control is you always lose 'em . D: Mm . C: So if there's a g a way of finding it quite easily , I thought that'd be quite good quite a good feature . D: Ch Like a tracking device ? A: So we should we should set our remote control up to where it has a uh like a tracking device or or like a a It makes a noise , there's a button on the T_V_ that you press and 'Kay . C: Oh you can get those key well you could whistle or make a noise and it'd beep . B: Mm , mm . D: Mm . C: Yeah . B: Right . D: Be good . B: So Mm . C: Generally , all remotes are sort of quite similar in their appearance . A: Yeah . C: Just long . A: Do we want so they're kinda like long and rectangular . C: Yeah . A: Do we want something crazy ? C: Black usually . A: You know , we want something new that's gonna stand out . C: Yeah . D: Lot more modern . C: I think so . A: A m a modern so our remote should be 'Kay . C: Maybe sorta spherical or something . C: A ball . D: Maybe like user-friendly , like a little you know , where you can use both hands , like a little keyboard type thing . C: Yeah . C: People I thought maybe , because people always tend to throw a remote control about the place to one another if it was in a ball , and maybe the actual controls are inside or something . D: Mm . A: Um . B: Well there are of course certain restrictions , you can't have it be any form and fulfil all functions at the same time , so there are always the some restrictions we have to apply here . C: Yeah . B: Um however um one question is how stable is that thing supposed to be , that refers to the material , pretty much um . D: Mm . B: What are we gonna build that thing out of ? B: How sturdy is it gonna be ? B: Do we want it to last longer or rather have people whatever , have to buy one every half a year ? A: Okay so yeah , so we want it to be sturdy , we want it to to hold up to somebody's child , you know , throwing it across the room or , as you said , people kinda throw it , so ball-shaped , uh you know , if it were ball-shaped maybe , then it 'Kay . C: Yeah . C: Yeah . C: It could be cased on the outside and t everything could be inside . A: Um so we want it to be modern , fun , sturdy , um So our form and our function . A: Um we want it to be um easy to find . A: Um What else it what else do we want it to to do ? A: So we want it to be universal . A: It's something that we're supposed to sell for about twenty five Euros um and you know , goals for profits are I think somewhere around uh fifty million Euros , what they wanna make on it , so . D: Mm . D: Also since we're partners of the International Remote Control Association , maybe we wanna make it something that would globally appeal . A: 'Kay . D: That's more on the research end , but the marketing . A: So marketing , you know , how maybe uh marketing , you could s find out what is the most universally um appealing remote control out there . D: Yeah . D: And maybe as far as design goes , maybe we could have different ones for different target audiences , 'cause maybe one won't apply to all of the countries we're targeting . A: 'Kay . C: Ye Small . B: Right . A: Um Do you guys have any ideas for what it should look like ? A: Maybe we could draw it up on the on the board over there . A: Some ideas ? A: We want it to be a b a ball , you know , we'll draw up we'll draw up the ball and maybe th um where the buttons are located . C: I'd I could draw sorta the ball idea . C: My original idea was just simply sort of a sphere , where maybe you this is where it's connected together , and then when you open it out , it could fol it could be maybe flip , like a flip phone , and then when you fold it out the middle Maybe a hinge that'll have to be the strongest part of it . C: If that if we did use a hinge , or if it was just two parts , and then you'd have just sorta you you you know , your buttons . C: Thing is inside I think , sometimes remotes have too many buttons , so maybe as simple as possible , um as few buttons inside as possible . C: Um , I dunno , what's the idea for . C: Just something maybe if you ha if it had like if some kind of like light or something or lights around it . C: It's looking a bit like something out of Star Wars at the moment though , to be fair . C: But yeah . D: Futuristic . C: That was that was a sorta simple idea I had and then you know you could about Right , it would almost be like a ball . A: Uh-huh . C: So that was just just an idea I had . C: I don't know whether anybody else has other ideas ? B: Right . B: One problem you'd get with this design is um the ball is a nice idea because of it's stability really , but of course , since it's a ball , it'll roll , so we'd have to have it flat on one side at least , down here somewhere , take away that part . C: Yeah . C: Yeah . C: Maybe f yeah . B: That's one of the big issues . C: Yeah , that's g that's a good idea . B: Also also you risk the hinges here . C: Yeah . B: That's that's um a problem . C: The idea it didn't have to necessarily be f a hinge , that was just one idea though . B: That's that's interesting of course , but that's of course a weak point , yeah . C: Yeah . A: How would we go about um making you know getting rid of our weak points ? A: What I mean would we just have a flat spot on the bottom of the ball ? A: Not to put you on the spot , but What did you say your title was again ? B: E No no , uh uh . B: N n Uh , I'm your Industrial Designer , so i b well , the point is that well maybe I dunno . A: You're the the Industrial Designer . B: The shape is perhaps not the most ideal . A: Okay . B: As as stable as it is , there must be a compromise between um stability and design here , so . C: Well I I suppose that things become design . D: Mm-hmm . C: But I mean i I was trying to think of like the design of others . C: I can't think of anything other than a long rectangle for remote , maybe small , sort of fatter ones , but there's nothing being done sort of out of left field , yeah . A: Yeah . A: It's not new , it's not innovative , it's you know , everybody does long remote because it's easy , it's it's stable um . C: Yeah . D: 'Kay , I'll draw something . A: So if no , go ahead . D: What ? D: My idea was just to have it be kind of like a keyboard type shape , you know , like video games l so . C: Yeah . D: But maybe I mean that would be kinda big and bulky . D: We could also try to do the hinge thing , so it could like flip out that way . D: I don't know . D: That's my idea . C: I think definitely doing something different is a good idea . D: Yeah . B: Mm . C: I mean maybe design something , that's sort of like uh I suppose not everybody's everybody's hand's the same , but something that would maybe fit in the hand easier . A: Something with a grip . D: Mm . C: Yeah , with a grip . D: Yeah . A: Yeah . A: Because even I suppose even with the ball it's it might not be the easiest to hold onto um . C: It still might be hard to it still not the ho easiest thing to hold , yeah . B: Mm . A: So perhaps the the joystick the the keyboard idea might work better . C: Like yeah . A: But then again , people like to use one hand to flip and one hand to hold their soda , so maybe maybe we I feel like I'm just shooting everything down here . C: Yeah . D: True . C: It's d yeah . C: I think it's definitely got to be a a one-handed a one-handed job . D: Mm . A: Uh um Yeah . D: That's fine . D: You're the boss , you're allowed to . B: Well with the one-handed design you also have the the problem of the size w 'cause you know from cell phones , they can be too small . B: So if the remote is too small it if it's small it probably looks better , but may not be th as functional . D: Yeah . B: So for that there's So The question is also , I dunno , d do you really always want to open that thing when you have to use it ? A: Okay , so unfortunately we've got about five minutes here to come up with our um remote control idea and start rolling with it . A: Um we've talked about our experiences with remote control and um we've got a couple ideas um . A: Let's see here . A: What if we had what if we had not only um say we went with the ball the ball function um , but maybe we give it sort of grips along the side s um to make it easier to hold on to . A: So you know um s so it's easier to hold onto that way . C: Yeah . A: Course that'll then remove some of our our ball . A: Unless this unless this part were raised , so say the cover flips over and covers that part . A: So the grip is No , that wouldn't work either um . A: But if we're gonna make it flat on the bottom , then that eliminates our ball anyways . A: So if it were flat on the bottom and then had the sorta grips on the side here I guess , um and then flat uh And then we have the problem with the hinge . A: So if we're flat on the bottom , it's not gonna roll away , it'll stay where we want . A: Mm , that's true . B: It's probably going to lie around opened all the time anyway , so I don't know if a lid is a good idea . B: From stabil stability point of view uh it certainly is , but also you have to face it and take into account the more of these things break by accident , uh the more we sell . B: So it's don't make it too stable uh . A: So we don't have it flip open . A: We just have a ball Okay , so then we forget the ball . C: But then maybe to go back to the to th s something along those things then . B: To the other design . B: It looks cool . D: Looks cool though . A: It looks cool , but it's really not it's not functional um . D: Yeah . B: Uh functional . A: So we've got our sort of keyboard kind . A: What if we flipped it around here , so that it were um Sorry , that doesn't look anything like what you had there . A: Um so it's up and down , you hold it this way . A: Course then it's it's like the rectangular again , only with a couple of jutting out points . C: Yeah . B: Right . B: Right . A: But it's one-handed um . B: Question is what makes those game pads functional ? B: W I think that's pretty much the form for full hand . B: So it's a round shape underneath that makes it comfy , right , makes it nice , so that's the essential part . D: Mm . A: Yeah . B: Except for that I think we'll not probably not get a get away from some longer design . A: Yeah . D: Right . B: 'Cause you also have to know which way around to point this thing . A: Yeah , because it doesn't have a cord , like joysticks do . B: You know , all that dif batteries right , and Batteries go weak as well , so um after a while you have to point it towards the uh towards the equipment you wanna control with it , right ? B: So , have to m show which is the front , which is the back . A: Is it possible to have it to where it would work with a like a sensor on either side ? A: So that either way you're pointing it it would work . B: I suppose you could do that . B: O of course the more technology you stick in that , the more it'll cost , so . A: More expensive and yeah . B: Course you can do that . A: 'Kay . A: Um True . B: I mean of course it'll be evident after a while or if you look at it , it'll it'll be evident which way around to point it , since you have the the numbers and the and the the buttons and stuff , but um it's rather about an instinctual thing , like you just grab it , you don't have to s look at it , you know , which way around to point it . C: Put it Even if you designed it in some in a way that you know , isn't a rectangle , but still pointed in a direction that had definite points . B: Otherwise the design of or the the point of putting two sensors on both sides um would probably work . C: So if that's your thing and you got something like that instead , and there's your s you kn you know which way you're gonna pointing it . D: Yeah . A: 'Kay . D: Sorry to interrupt , but we have a warning to finish . C: Um Does it say what does it say for n it says on there what we need to do for the next meeting , I think . A: Are we out of time ? D: Yeah . B: Mm . A: Okay , well , just to finish up , should we s go with this plan , start making some Are good ideas , what are not . B: Let's . B: Obviously Alright . A: Uh . A: Must finish now , so . A: And then marketing will look and see what uh what people want . D: Mm . D: Great . A: Okay . A: And Project Manager will design a better meeting for next time around , be a little bit more prepared . A: And uh alright , good meeting .

The project manager opened the meeting and had the team members introduce themselves and describe their roles in the upcoming project. The project manager then described the upcoming project. The team then discussed their experiences with remote controls. They also discussed the project budget and which features they would like to see in the remote control they are to create. The team discussed universal usage, how to find remotes when misplaced, shapes and colors, ball shaped remotes, marketing strategies, keyboards on remotes, and remote sizes. The marketing expert will find out what the most universally appealing remote control on the market is. The marketing expert will research user preferences The remote will sell for 25 Euro. The team will not create a ball shaped remote. The stability of a ball shaped remote. Having hinges on a ball shaped remote. What shape the remote should be.

A: . A: . A: . B: . B: . B: . C: . C: . C: . C: . D: . D: . D: . D: Oh right okay . D: I cover myself up . A: I feel like Madonna with one of these on . A: I said I feel like Madonna with one of these on . D: I've always wanted one of these , I really have . D: Where do you buy 'em from ? D: They're . A: Right . A: Hello everybody . C: Hello . A: Back again for another wonderful meeting . A: Is uh everyone ready ? C: Yeah . D: Yeah . B: Almost . A: Okay , we c we can hold on for a minute . D: Oh my gosh . A: I figured with the spam thing , if you can't beat it , join in . C: That's the kind of spam that everybody likes to receive . B: Mm 'kay . A: Are you ready ? A: Okay , right , well , I take it that you are all ready now . A: Um alright first off we'll just uh recap from our last meeting . A: Um which was we got together just to basically decide on well to talk about what it is that we were actually uh supposed to be doing , and who we all are and stuff like that , mm get bit more of an idea together of what's going on . A: Um what we are gonna talk about in this meeting is um now that we know what it is that we are doing , now we know that it's a T_V_ remote and stuff and you guys have just been off doing some some uh R_ and D_ for that , that's research and development for those that haven't heard that before , see I'm learning all sorts of new technologi terms in technology today . D: Mm-hmm . A: Um yeah , we're gonna hear your uh th three little presentations , whether they be on computer or on the whiteboard or whatever you want . C: Hmm . C: Do you have any preference uh of order ? A: Um I'd like to um hear o I'd like to hear who's g who's on the um from from uh Catherine actually first . A: I want what I'd like to hear about is uh if we've finally decided on um what sort of energy we're gonna be using and It's just that yeah , let's let's hear from you first . D: Batteries . C: I think she is still finishing her . B: No no no no , it's fine I'm just preparing . C: Hmm . B: Okay . B: Where is that thing ? C: Okay , it's uh Is it like a crank thing or something . D: It's here . B: Oh sorry , couldn't see . B: Would that work ? A: Get yourself in position . D: Ah . B: Okay , so that's me again . B: Um so um for the energy sources we can have a basic battery , a hand dynamo which is which was used uh in the fifties for torches , if you remember that kind of which wouldn't be v wouldn't be v v yeah , yeah . A: I don't think any of us remember the fifties . B: It wouldn't be very fancy . B: You can have a kinetic provision of energy , which is used on some watches these days . B: So if you have just a bit of gentle movement that it will give it the energy to work . D: Mm . B: Or you can use solar cells , but I'm not sure about that indoors , really , but Yeah . C: Well , there's sometimes combinations , I mean , like calculators do combinations of battery with but also using some solar power . A: Do sol solar panel things , do they have to work from the sun or can they work from a light bulb ? D: Mm . B: I dunno actually . A: Does anybody know ? C: Uh I think , it has to be on the on the solar energy , but I don't know . B: I dunno . B: Um . B: Think the the uh what would cost the less would be the basic battery , really . A: Okay . D: Mm . B: And uh if we want something fancier , I think the kinetic provision of energy could be nice , but I don't know if it's worth the cost . B: So we've got to discuss that . A: Mm . A: Okay , jolly good . B: For the case of the remotes itself , um they can be a general case , which is just a flat one . B: You can have uh a curved one or a double curved one , if you know what I mean , so You know , kind of more ergonomic , that kind of suits the palm of your hand , that kind of thing . A: What's a double curved one ? B: So Um then the case material itself , so it can be uh uh either plastic or latex , uh rubber , wood , or titanium . A: Okay . B: And th for each of them you have uh cases where for example titanium , you can't use it for if you if we're choosing a double curved case , we can't choose titanium . B: And if we are choosing um solar cells then we can't choose latex for the case material , so we just have to take that into account . B: But if we're choosing just the flat case then we can go for anything . B: And I think we discussed earlier on the R_ S_ I_ problem thing , so we could uh Yeah . A: So that might be an idea of using the rubber , but then it should , you know yeah . C: Let's have a squeezable remote . B: Yeah . B: And also it doesn't break as easily maybe , I dunno So rubber would be Okay . A: when a T_V_ programme's got one watching the match and your team's just lost , you can fuzz it across the room and it'll bounce off the wall back at you . D: Yeah . A: Yeah , I like that idea . D: Mm . D: I think rubber's But after my after my fashion thing , I think you'll realise that rubber is more People . A: Rubber , we're all we're all going we're all liking that idea ? A: You think you can market that ? B: Uh s so if d okay . A: Ooh , we like rubber , ooh . B: And then there are the push-buttons , so you can have basic push-buttons or a scroll-wheels , like you have on a mouse , um or you could have um L_C_D_ , which gives you a display . B: Um scroll buttons , as well . A: Uh-huh . B: So if you use a rubber double curved case , you must use rubber push-buttons . B: So if we're going for rubber then we have to decide for the case . B: Um and if we choose double curved then we have to go for rubber push-buttons . B: So it's a constraint . A: Well , we're gonna go with I think we've decided that it's gonna be a rubber case so push buttons instead of the wheel ? B: Yeah , but is it a double curved one or not ? B: If it's not a double curved , then we've got the choice for the push-buttons , if it's a double curve , we've gotta go for rubber push-buttons . B: If that makes sense . B: Yeah . C: If it's rubber , isn't it malleable anyway , it doesn't matter if it's double I mean isn't a rubber case , mean it's completely flexed , I mean , it it flexes to whatever they want it to ? C: Mean so what's the difference between a normal rubber case and a rubble doub double rubber double curved case ? B: No , but na le you see , you've got , okay , the energy that's one thing , then you have the case is uh , whether it's flat or curved . A: rubble double double . A: I'll have a Big Mac , please . B: And that's we don't care if it's rub rubber or not , but then we've decided that we going for rubber for the case material . B: So if we've chosen rub rubber and if now we have the choice for the case whether it's flat , single curved or double curved . B: And I'm just saying if it if we choose it to be double curved then we need to go I dunno why , but we need to go for uh rubber push-buttons . C: Okay . B: So , either I dunno we just need to decide on the on the case . A: Let's have rubber push buttons , hey . C: Okay . C: Go rubber . C: Go rubber the whole way . B: Let's go crazy . B: And then , do I have a last slide ? B: Yes , I do . B: Um so the push-buttons themselves they can be just simple or they can be so that's just the electronics between the but behind the push-buttons . A: Yeah . B: Um and the price that go with it with it , so the simple push-buttons are gonna be the cheapest . B: Uh if we get a scroll-wheel , that's a higher price range . B: If we get an advanced chip which is um used for the L_C_D_ , the display thing , then that's even more expensive . A: Simple , yeah . A: Chip on print . A: It's a bit . A: Okay , uh what I'm not understanding here is uh , okay , advanced chip on print , which I presume is like one P_C_B_ and that's got all the electronics on one board including the um infra-red sender ? B: Mm . B: Yeah . B: The infra-red . B: Yeah . A: Right . A: Um what a what alternatives do we have to that ? A: Y um what alternatives do we have to the chip on print ? B: Well , if if it's not chip on print then , I guess , you get different chip components , and you build them separately and doesn't include the infra-red . B: It's less expensive mm Technically speaking , it's not as advanced , but it does the job , too . A: so it sounds So , why would we not go for that ? A: If it's something that's inside the the unit . B: Fo It doesn't , yeah , yeah , yeah . A: I it doesn't affects whether the customer's gonna buy it or not . B: Totally . B: Yeah . A: Um we wanna go for an i i all so long as it works , you know . B: So let's not go for the Yeah , yeah . B: I agree . A: So let's not let's uh not bother with the chip on print . B: So it's either um the scroll-wheel or the push-buttons . A: Yeah . A: S yeah , push buttons . D: What about the just developed uh sample sensor ? C: I think push-buttons is Yeah . A: What about what ? D: G there , the sample sensor , sample speaker thing . B: Well It'd be it'd be cool , but they are saying they've just developed it , I'm just guessing . A: Well , what do we need a speaker for in a remote control unit ? D: Mm , I dunno . D: Be cool . D: Channel two . B: But it's gonna be the most expensive option , probably and Hm . A: S Yeah . C: Th the the speech recognition um option is it doesn't seem really very promising for us uh , 'cause uh The yeah the example that they're already using it for is with the coffee machine , where , basically , you can program a sample wi um That when you say something it will give a response , and you program the response as well . A: It's not something that we wanna t go into with this product . C: Just uh clips of tha that you record yourself . C: So you can program your coffee-maker that when you say , good morning , to it it says , hello Rick , or whatever . A: Yeah . C: But , I mean , it's not it would be one thing if it was speech recognition where you say something and it turns the T_V_ on like , turn the T_V_ on , and i turns comes on , but it's not that . C: It just gives you a it just gives you a verbal response . D: Oh , it just gives an answer . C: So , yeah , I mean , like what's the point of saying , Hello remote , I mean , hello , how how are you ? D: Oh , then then I thought I thought it was when they said I thought when they said , voice recognition , they meant um like , channel five , and it will change . A: Yeah . A: Yeah . B: Just if you are really lonely , maybe . C: Yeah , if you're really lonely , it is it's No , tha that w that w that would be more promising . B: Channel five . B: And then it switches on . D: Like you talk to it . D: Can I have channel five ? A: Yeah . C: It it's just a remote that talks to you . C: Uh . D: Oh , then forget about it . A: Yeah . A: Yeah . D: Oh right okay . C: I mean to certain cues . A: Yeah . B: Okay , so I'll go back , maybe , to the previous slide and we can decide for each problem , what we should choose . B: So for the energy source , do we go for the battery or the Cheaper option . C: 'Kay . C: Yeah , I'm fine with the basic battery . A: Basic battery . D: Mm . A: It's cheap , it's cheerful , it's worked , does work . C: Hmm . B: Are you happy with that ? D: Mm . D: Yeah . B: Okay . B: So we'll go for the battery . B: Then the case , do you want it flat or curved or sing or double curved ? A: We were go we were going with the late with the the R_S_I_ rubber , weren't we ? C: Yeah , so we want it rub rubber double curved . A: The the The double whopper , please . D: So it will look like something like this . B: Double ? B: Okay , so then if we use double curved case , then we have to u choose rubber push-buttons , and that's fine ? A: Yep , but we're going for the simple buttons . C: So rubber rubber keys , yeah . A: Yeah . A: And it's cheapest all round , it sounds kinda funky , and we can also market it as i 'cause we were s saying earl you were saying earlier in your research that um the the people have the R_ people were getting the complaining about R_S_I_ , and this is anti-R_S_I_ . B: P Yeah . C: Yeah . D: Yeah . A: So that's another marketing point that we can use . D: Well the rubber push-buttons . D: Don't you have to move your Mm . A: But anything is gonna have buttons . A: Even if it's a jog wheel , it's still repetitive . B: I thought they would give an option of flat buttons or a That they don't . A: You You see , you can still get it does you still get repetitive strain injury , whether you are pressing a button or pressing a flat bit of screen . A: It's the v it's the fact that you are pressing the same doing the same movement . B: Mm . A: It's not actually what you are doing . A: But the fact that this this rubber i is actually used in these anti-R_S_I_ ps specific Yeah . D: Mm . D: Yeah , the rubber's good . C: Yeah . C: We're giving them a way to burn off steam , basically , yeah . D: Yeah , so they can sit there and go like Mm . C: Not that watching T_V_ should be that stressful . A: And you know , yeah , you can fuzz it across the room and throw it at throw it at your children yeah . C: Oh yeah , I guess T_V_ can be stressful , yeah , if you're watching sports . B: Alright , that's me done . C: Alright . A: Okay , Gabriel . A: Let's um let's let's hear from you about the um it's the interface . C: Alright . C: Yeah , some of what I have to say ties into what Catherine was just talking about . A: Great . B: Sorry . C: Okay , so I'm continuing with the user interface uh topic . C: And so basically I consulted with our manufacturing division . C: It sounded like Catherine was also speaking with them . C: Uh I also took uh Reissa's marketing findings from the last meeting into consideration um , 'cause I think that's that's crucial as far as uh what keys we're going to inc inclu what buttons we are going to include and and how they're laid out . A: Mm . C: Uh and so the manufacturing division uh sent some some samples of of uh interface components that we might be interested in using that have been used in other products , uh like the coffee machine . C: So I already mentioned the speech recognition interface . C: I guess , we we basically vetoed that idea . C: It's it's pointless . A: Mm . C: Uh it's just a sample sensor sample output . C: It would just be probably the most expensive part of our remote without any actual interesting functionality as far as operating the T_V_ . C: Uh so yeah , they they also give the uh they they suggested the idea of using a spinning wheel like you use on the side of an M_P_ three player like iPod . A: Mm . C: Um so we've already addressed that and I think that would actually be worse for something like R_S_I_ I mean you got that thumb movement that you're constantly doing . A: Yeah . D: Mm . D: That does get annoying . C: Um the other suggestion , and I I have a feeling that we're interested in in something more general , but they suggested uh , you know , going i a little bit into a a niche , like either gearing our remote towards kids , where you could have lot of colours um , the keys might be you know , funny or or , or uh something for the elderly , where the remote's very large and the buttons are very large and there's only a few buttons . A: Mm-hmm . C: But you know we can we can discuss this , but it sounded like from our last meeting we really wanted something that was general , but done well . C: Uh um So , the key layout and design are really crucial . A: Yeah . C: You don't want uh you want people to be able to quickly access the buttons that they use a lot without uh always pressing the wrong one um . C: And I didn't mention that we need a power button in our last I can give you an example here of uh , good layout and bad layout uh from our manufacturing department . C: So this would be an example of bad layout , where you have volume up and volume down , but they have a V_ on both of them , so uh it's sort of confusing for the user . A: Yeah . A: Yeah . C: Uh this is the example of the giant remote that's impossible to lose . A: Do we have an uh example of a good one ? D: Uh-huh . A: Brilliant . D: Well Maybe we can Right . C: And for something for kids . C: Yeah . C: Um . A: Yeah . C: And so , yeah , I th I think my personal preferences of we've all kind of talked about and seemed to be on the same page um . C: Uh so I was against the speech recognition and against going uh towards anything in in a niche sense . C: I think it should be more general . A: Mm-hmm . C: I didn't I didn't think the spinning-wheel or the uh L_C_ display were were crucial for us . C: And , yeah , that's it for me . A: Okay . A: Well let's um so w what are our definite decisions on this then as a team ? A: The um The the um the interface type we're going for Just the simple s simple straight set of buttons . C: So we're we're not gonna have any sort of display I think uh . C: So , yeah , it's just gonna be just gonna be push-buttons . C: Um . C: I think we shall have a limited number of buttons , ideally , I mean a a power , channel up , channel down , volume up , volume down , and a numerical keypad . A: Yeah . A: Yeah . C: Uh . C: And some sort of it will either have a a lock button like we mentioned or or a cover or something like that . A: Yeah . C: I guess it's to the point where we need to decide about that . A: Okay , and we're not yeah . C: Well now that we've decided on our Um it seems like we wouldn't wanna make it too busy and too sort of gaudy , but um Yeah , I would say mayb maybe a couple of colours like uh like a black with with yellow and somewhere , like maybe the R_R_ can be yellow , or something like that . A: Are we gonna hav hav an are we d have we decided on whether w we're gonna s supplement it with anything , you know , colours or particular gimmicky bits to it , we're not we're just gonna go for something We're Yeah . A: Yeah . A: Okay . A: Okey-dokey . A: Yeah , I don't have any other questions on this . A: Let's move over to Yeah , sure . C: I I guess the fact uh also that we are having a rubber case uh would prevent us from having the cover function that we thought of before . C: I mean , 'cause uh s so if we wanna have a lock of some sort it would have to be a button . C: But I think that should be I mean um , I can speak with the button department , but uh I think that it should be easy to have a button that just prevents prevents the other uh the other buttons from operating . A: Yeah , the button that just does that , yeah . C: So that should be simple . A: Cool . D: Well , I'm just basically letting you know what's happening in the markets and what the fashions are for next year . A: Mm yeah . D: Um . D: So yes , so from looking at this year's trends and fashions and also recent investigation that we've done in the remote control market , we have found that for the remote control market these are like most important aspects like that we really need to which we've already probably discussed . A: Mm-hmm . D: Um the most important aspect is look and feel . D: So the remote control has to look and feel fancier than the ones that already that we already have . D: So it has to be Yep . A: Yeah , why should people buy this when they're already got a remote that came with the T_V_ ? D: Exactly . C: Mm . C: Yeah . D: Um second , uh it should be technologically innovative innovative . D: So Technologically it should be like um work , basically , I guess . A: What's that mean ? D: It should work . C: Well it should be it should be maybe cutting edge in some sense , I mean have something that's little more technologically advanced than what's on the market . D: Should That's new . A: Okay , now the trouble is is we've already decided that we're going with the stuff that works already , that's cheap . D: Yeah . C: Yeah . C: Yeah . C: Actually , I mean , these first two points we've already sort of gone away from , 'cause our rubber one is not fancy I mean it's different , but I wouldn't say like a rubber remote is fancy . D: Yeah . D: Mm . A: Yeah . C: If that's what people want then we maybe we're going in the wrong direction . C: And it's it's not technologically innovative either . D: So , no loose That's why I was thinking , Bluetooth , 'cause if you like put up Bluetooth , and it's like a Bluetooth remote control , everybody's gonna like , oh , 'cause Bluetooth is the in thing nowadays , like it really is , like people and um when it comes to marketing like that's what people go for , they don't really care whether , you know , at the end of the day whether it works properly or not . A: Maybe we could um Of course , they do . C: Mm . D: Well , they do , but it's like it's not Yeah , but it looks good . A: One hundred per cent , that's your first thing , you go , oh I'm not gonna buy that , 'cause I dunno if it works or not . D: If it looks good and it's it can just be there for decoration . A: Okay , well , what do you two think about this ? C: So is is the advantage of Bluetooth that you can just like synchronise it with other electronics ? D: But like You could always insert , yeah . A: Yeah , what I don't understand what m Yeah , and it this is just gonna all this is being used for is your television . C: Yeah , that's basically what it allows you to do , right ? D: Yeah , but , I mean , people like Well , if you're looking at if you looking at something that's going to be bought by people , you have to make it new , you have to make it state of the art . A: It would that would mean you'd need a television that has Bluetooth in it , which no no television does , does it ? B: Well Bluetooth would , for example , enable you , I think , to um um connect for example you if you get a w call on your mobile phone , but your mobile phone is downstairs or something , you would get on your television you're being called by this person right now . A: That would mean we'd have to make a television as well . B: Things like that . A: No , that would be your telephone in with your television . C: Yeah , the that wouldn't be the remote so much , I mean Mm . B: No i No , but if you get Bluetooth on the remote , you'd be able to I with the television , yeah . A: Yeah , and i Nah , the televi the television would have to be a Bluetooth compatible , basically . B: I was just trying to find an advantage . B: Wha what w what advantage would you get for the Maybe the kinetic mo provision of energy then . D: Well , it doesn't Like it doesn't have to be , you know , Bluetooth , that was just an idea , but like it needs do something that , you know , is new . A: An and there is no there is no such thing . D: Whether it's a battery it could be something really really minor , you know , like but I think we are really keeping to what is already out there , and people've already seen it , people've already got it . A: Okay . D: If we want something new , we need to move away from what we already have and um just go creative . B: It's been done for watches , but I haven't seen that for remotes , yet . A: Okay . A: Yeah , this that's that's very good . D: And then you can market it . D: Never have to change a battery again . B: Change the batteries ever again . A: And and this is all tying in very nicely . A: The fact that it's made out of this rubber , we can throw it about . A: Th we should encourage people to throw their remote controls about , because it charges itself up by doing it . B: Yeah , well , and in little characters you say , yeah , but not too much . C: Yes , so can Yeah , we can make the squeezing of the rubber be the be the generating like the energy generator . D: I think , safety s Yeah . A: But yeah , by the squeezing it the Yeah , that's a great idea . A: Well done . D: Third most important aspect uh is it's easy to use . D: And I think we've all um worked that out . C: we're all about that . D: Um okay , in the fashion , how it's supposed to look . D: Next year's fashion i very much in fruit and vegetables are thm are like the theme for cloths , shoes and furniture . D: So next year people will be buying , I found this really funny , you know , strawberry shaped chairs , and things . C: Okay , so we could have keys that are like a b like a broccoli key and a uh and an avocado key on them . A: Yeah . D: Yeah . D: Rubber things . A: I wanna watch the pineapple channel . D: Um and as it's rubber the feel which is in this year is spongy , so it's it's not quite spongy , but spongy , I would say is yeah , so we're in . A: Well spongy , that's where . A: Yeah , we're we're ahead of the game there . C: Yeah , that's great for us . D: Yeah . D: And so personal what I was just saying like move away from the current remote controls uh like the look and the feel of the current ones and change the look and feel , while still keeping to the company's image , basically . D: So yeah . A: Okay . D: I had to say So we're moving in the right direction like Mm . C: Right . A: Alright , yeah , no , this i this is good , so through all that we've we go we're right , we're gonna go go back to um going with the kinetic thing , that's great , using the spongy rubber that we were talking about that anti-R_S_I_ you can as you squeeze it you are not only therapeuticising yourself , you are charging the batteries , and um I'm not sure about the buttons being in the shape of fruit though . C: Yeah . C: Yeah , that's great . B: Yep . C: Yeah , I don't know how we incorporate We don't have to follow every trend , I guess . B: No vegetables . D: Maybe make it like fruity colours or something . D: Some sort . C: Uh-huh . D: Or Mm . C: The power button could be like a big apple or something . B: Well yeah , but Apple would sue you for that . A: Yeah , this is true . C: They don they don't own all images of apples . B: sued the Beatles so Yeah . C: Okay , we'll make it a uh pomegranate , a big pomegranate . A: Well , okay , it seems like the only thing that we haven't really finally um agreed on is its image . A: Like , yeah , we're we're saying no we don't want it to be fruit and vegetables , but we dunno what it should be , or like are we going yeah it looks slick , but what do what do we mean by slick sort of thing ? D: Well I think , if it's rubber it needs to be different . A: I mean you said earlier on i it should be funky . D: I think , it's it should be I mean , what do you associate with rubber ? D: You know like really different colours basically . A: L keep it clean , keep it clean . D: Okay , sor I sorry , I used the wrong word , what do you associate with the mate the material that material ? D: Um Um like I'm just thinking bright colours . C: Yeah . D: Bright natural colours , nothing too Bright , but too not yeah . A: Bright , but not too bright . C: Yeah . D: Like no lime green or bright yellow or bright pink . D: Wanna make it different colours so anybody can choo like like Yeah . A: Like the volume buttons should be the all the same colour and the d and the the channel buttons should be one colour and stuff like that , do you mean ? C: Mm . D: And on the back of it have the logo . A: Okay , what ? C: Sure . B: Why not ? A: Okay . C: The one thing I'm wondering about , I hope that we're not going like too much down a gimmicky road of of having I mean if somebody go goes into the store they're gonna see like three or four normal remotes , and then a big spongy pink t tomato uh remote . A: Tha Yeah , I mean we that's we we Yeah . A: This is the remote control tomato . C: I mean what are ninety per cent of people gonna take ? D: Well I can say in this country , you'll get , you know , lots of people wanting something really funky and cool . D: Like and kids will be walking in with their parents saying , Mummy I wanna buy that one . D: And uh parents will see the will see the pro as well , because it's um like kids won't break it , it's not breakable if you throw it around . A: Yeah . D: Especially with younger kids , you know they can pick it up and and Yeah . D: The only thing is is that really small kids might chew on it , but Yeah . A: Well , it's it's gotta be chew proof . D: So so it's rea it's quite it's quite like um user friendly and also for different families , like like family use as well , so for little kids and for old ki like teenagers will like it , I think . B: I'm gonna write that down . D: Especially maybe younger girls if it's in pink they'll be like pink remote control for their room something . A: So , what are you saying , maybe we should market it in different colours for different so we could do like the pink range , the blue range , the green range , the Mm . D: Yeah . B: That's yeah . C: Mm . D: So like you walk in , you're like , oh I like that remote control , because it's so bright , and then , and then the shop assistant comes up and says , oh what colour would you like ? D: and then they go like , oh I can choose the colour wow . D: So it puts , I think , even the customer into more control over what they're buying instead of , you've got all colour it's either that or nothing . D: So they also get to pick . D: Well , personally I like walking into a shop and choosing a colour . C: Yeah I mean , that that seems to work well with for products like iPod , where , you know , you have a variety of colours , that people feel like they're customising it when they buy it , even , you know , just just by the fact of choosing . D: It's um Yeah . D: Mm . D: D you've got the Evaluation . B: Although I'd be curious to see how many uh You know , there are some colours that I wouldn I would never choose , and I would be curious how many people choose that colour . C: Right . A: Well that's that can be down to bit of market researching you know , if that's easy enough to find out what colours are more popular . B: Mm . C: Yeah . B: And produce less of the silly colours , maybe . A: Mm . A: Okay . A: Alright . A: Well um , we'll alright let's what we're gonna aim to get together by the next meeting then um is from you Catherine wi your y y you know you're gonna be working on the the look and feel design . B: Yep . A: Um Gabriel , you're gonna be working on , you know come up with the the user interface design . A: Then basically , you two are gonna be working together on this . A: You won't be going off to your separate offices . B: Alright . C: Okay . A: Um and I think you are gonna get a chance to play with some clay . C: Oh right . A: I think , yeah , it's gonna you know , come up ki you know , be ab for the next meeting be able to come in and show us some some i some physical ideas . B: Mm . A: 'Cause at the moment , uh you know , it's it's hard . B: Cool . C: Yeah . A: We were kinda going , yeah , it's gotta feel nice , it's gotta look cool and that it's you know now we can actually start , you know , s some sort of physical something or other . B: It is . C: That sounds good . A: Um and you're gonna be working on the product evaluation . A: Um . A: And I will be uh talking to the bosses , basically , and uh f fielding off some more spam and uh that's it really . B: Great . A: Keeping things t well , uh you know , ho hopefully uh keeping things together . A: Um . A: Yeah , that's This is this is uh good . A: So we know for definite we know we've we've now got some definite things going on . A: We definitely know how it's powered , we definitely know that um it's gonna be a simple buttons , we're not gonna be going for the new technological chip on print expensive things , so we've we're keeping the costs down . C: Mm . A: It's this rubber casing that we can sell as um fun and funky . A: Don't know of any other remote controls that are made out of this stuff . D: Mm . A: People , you know , people are saying , oh , standard stuff gives you repetitive strain injury , well this remote control is designed to do the complete opposite , It's supposed to fix it rather than cause it . D: Yeah . A: Um . A: you know , we're gonna we we're gonna as a sort of extra something on it , you know what what extra things are there extra things this product have ? A: We'll look into this lock key facility , although whether or not it happens , or is possible , I don't know , but something to look into . C: Right . A: Okay . A: I think that's um well done everybody . C: Alright . A: Anyone have any uh any questions , everyone know what they're doing ? C: Yeah . A: 'Cause if you don't , you'll I'm sure you'll soon get an e-mail about it . C: Yeah . C: Mm , I think we all know what we need to do now . D: S This gives you all the details ? A: Okay . C: Okay . A: right well . A: It's um we're we've still couple of minutes until our meeting's due to finish . A: But um I got a note saying that you two who are gonna be working together so bef before you all disappear off just hold hold fire . C: Okay , I'll stay in here . D: um . A: Um . C: Does the pay-raise immediately come into effect on our next pay-check , or is that So we're buying fut I mean , we're getting futures in the company . A: Um I think , it's uh , yeah , I think , it's gonna be par part more of a profit sharing on the product . A: Yeah , I think i I think that's I think that's the way it's gonna happen at the moment . C: So we really have a incentive to make this remote work . A: Yeah . A: Yeah . C: I'd like to share in the coffee machine profits , because that's really doing well . A: I want a share in the space rocket . A: Did you see that this k that this company we've made a spaceship . C: Yeah . D: Yeah . C: This company has its its fingers in a lot of different pots . A: Yeah . D: Mm . A: Yeah . C: Yeah , we're definitely not in the money making department . C: Well I I did notice looking at I mean , they told you that they wanted whatev our product to represent the the R_R_ brand and and to be immediately noticeable . A: Yeah . C: I mean , if you look like at the coffee maker at the at the corporate web page , it's not obvious . D: Mm . C: R_R_ . C: Well it is to us , because we we worked worked here for years and we use that coffee machine , but it's doesn't have the colour scheme of of the of the company anywhere on it obviously it's just sil silver and black . A: Mm . B: That's true . A: And the spaceship doesn't have the R_ have a massive R_ and R_ down the side of it but I still want one . C: No . C: Mm . B: Doesn't Yeah . A: Okay . A: Um I've just had a sign flashing up saying , finish the meeting . A: Uh . C: Okay . A: Yeah . C: Right , well , I guess that's us . A: Yeah . A: It's not telling it's not saying do anything in particular just yet . A: So maybe you should go back to your own offices . C: Okay . C: Right . B: Are we taking these off ? A: Yeah .

The project manager recapped the decisions made in the previous meeting. The industrial designer discussed different options for batteries, materials, and components, as well as restrictions involved in combining particular materials, components, and batteries. The team then discussed and decided what materials, components, and what type of battery to use in their product. The interface specialist presented examples of existing remotes on the market with good and bad layouts and stated what features the remote required. The marketing expert discussed research from trendwatching reports, finding that products now require technological innovativeness, a fancy look and feel, a spongy feel, and a fruit and vegetable theme. This lead to a discussion on whether to use Bluetooth or infra-red technology in remote. The team then discussed how to incorporate a fruit and vegetable theme into the remote. The industrial designer will work on the look and feel of the design. The interface specialist will work on the user interface design. The industrial designer and the interface specialist will work on a prototype. The marketing expert will work on the product evaluation The remote will have rubber push buttons. The case will be made of rubber. The remote will not use a chip on print. The remote will use a kinetic battery. The case will be double curved. There will be no display physically featured on the remote itself. Whether to have a sample sensor in the remote. What color the remote should be. Whether to use Bluetooth or infra-red technology in the remote. How to incorporate a fruit and vegetable theme into the remote.

A: Okay . A: Um welcome to our second meeting . A: This is the functional design meeting . A: And I hope you all had a good individual working time . A: Okay , let's get started . A: Okay , here's the agenda for the meeting . A: After the opening um I am going to fulfil the role of secretary , take the meeting minutes . A: And we're gonna have three presentations , one from each of you . A: Then we're gonna discuss some new project requirements . A: Um gonna come to a decision on the functions of the remote control . A: And then we're gonna close up the meeting . A: And we're gonna do this all in about forty minutes . A: Okay . A: First I want to discuss the goals of this meeting . A: First we need to determine the user requirements and the question that we can ask ourselves is what needs and desires are to be fulfilled by this remote control . A: And then we're going to determine the technical functions , what is the effect of the apparatus , what actually is it supposed to do , what do people pick up the remote and use it for . A: And then lastly we're going to determine its working design , how exactly will it perform its functions , that's the whole technical side of 'Kay I'll just give you a minute , 'cause it looks like you're making some notes . A: 'Kay . A: Oh , well let's go ahead and , back , previous . A: So what I wanna do right now is hear from all three of you , on your research that you just did . A: Who would like to start us off ? C: I don't mind going first . A: 'Kay . A: Okay . A: Um do you have a PowerPoint or no ? C: Yeah , it's in the should be in the m Project . A: Okay . D: Do you want us to do our PowerPoints now or I can go . C: You know you could you could do it yourself actually . A: Oh . B: Did you send it ? A: Save it in the project documents . C: Put it in Project Documents , yeah . A: Okay . A: Mm-mm-mm . A: This one ? C: Sure . A: Okay . C: Yeah . B: Okay . C: Okay . B: Great . C: Um well , the function of a remote control , as what uh we've been informed , is basically to send messages to the television set , for example , switch it on , switch it off , go to this channel , go to channel nine , turn the volume up , etcetera . C: Um some of the considerations is just um for example the what it needs to include it's the numbers , you know , zero to nine , so you can move to a channel , the power button on slash off , the channel going up and down , volume going up and down , and then mute , a mute function . C: And then functions for V_H_S_ , D_V_D_ , for example , play , rewind , fast-forward , stop , pause , enter . C: And enter would be for like , you know , the menus . C: And then other menus for D_V_ as well as T_V_ , whether that means like um we can go and decide the brightness of the screen , things like that , all the more complicated functions of menus . C: And we can decide if that's what we want , , um if we want to include that on the remote , if that's something that would stay on the T_V_ itself , for example . A: Okay . A: Okay . C: These are two examples . C: Um and you can see on the left , it's got a lot more buttons , and I don't know if you can read it , but it says , step , go to , freeze , um slow , repeat , program , mute , and so those are some of the buttons and so it gives you an idea of s one example . C: And then on the right , it's a lot more simpler , it's got volume , it's got the play the like circle set , which is play , rewind , but it's also what is fast-forward is also like next on a menu . C: So you have functions that are d uh duplicating . A: Right . C: And you have a mute button and then the numbers and the eject , and the power button . C: So that gives you two different kinds , a more complex and more simple version . C: Okay . A: Ready . C: And then lastly , it's just the questions that we want to consider like what functions do we want it to include , and how simple , complex it should be ? C: And what functions it needs to complete . C: Uh , what are needed to complete insulation process , 'cause , you know , that's something that also has to be considered and it's gonna be hopefully a one-time thing , when you set it up it should be set to go , but we have to include the functions that can allow it to set up i in the first place . C: So that's it . A: Alright . A: Very good presentation . A: Thank you . A: You speak with such authority on the matter . C: Mm . A: Okay . C: Left . A: Who would like to um follow that one up ? A: Now , that we've discussed Okay . A: Do you want me to run it or you wanna Okay . D: Yeah , you should run it . A: Functional requirements . D: Mm yes . A: 'Kay . A: Alright . A: Now we have Courtney with the functional requirements . D: Yes , okay so we tested a hundred subjects in our lab , and we just we watched them and we also made them fill out a questionnaire , and we found that the users are not typically happy with current remote controls . D: Seventy five percent think they're ugly . D: Eighty percent want they've are willing to spend more , which is good news for us um if we make it look fancier , and basically w we just need something that really I mean there's some other points up there , but they it needs to be snazzy and it but yet simple . D: So that's really what we need to do . C: Wait . D: And we need we need it to be simple , yet it needs to be high-tech looking . D: So Like They like I guess use the buttons a lot . C: And that meaning what ? C: Okay . D: Yeah . D: I don't know . D: It's from my uh research . C: Right . A: Okay , what do you m Oh , I'm sorry . D: My team wasn't very clear . C: Only use ten percent of the buttons . D: That's okay . A: What do you mean by um the current remote controls do not match well with the operating behaviour of the user , like they have to press the buttons . D: I I think it's like the engineering versus user , whereas like the engineering she showed that the engineering ones are more complex and users don't really need all of the buttons that are contained on there , because they only use ten percent of the buttons really . A: Okay . A: Oh , right . A: The buttons . A: Okay . A: Yeah . A: Okay . B: We only use ten per cent of our brains . D: Good point . A: It works . D: It's a necessary evil . B: yeah . A: Ready for the next slide ? D: Mm-hmm . D: And so people say that they typically lose it , as you yourself know , because you probably lose your remote control all the time , much like any small appliance like a cellphone , and they we need something simple , because most people , well thirty four percent say that it's just too much time to learn how to use a new one , and we don't want to go we don't want to vary too far from the normal standard remote , but I mean they do need to be able to identify it , and R_S_I_ , I'm not very sure what that is . A: Hmm . C: Lost . C: S Wait , is that like your ergonomics like your hand movements or something ? A: It's okay . A: It's very important . D: Yes , it is important for the remote control world . D: Sh Uh possibly . A: Could be , yeah . B: Do we really need t to provide more information on what R_S_I_ is ? C: Like Channel , volume , power . A: Oh . D: Uh yeah , that's what my web site said , I don't know . A: I think that's a pretty good guess though . D: Yeah , I would assume so . D: I think we're supposed to know it as remote control experts . C: It's like if you're holding it to just say , where are you , and thing beeps , you know . A: Yeah . D: But also s so the channel , the volume and the power buttons are the most important on our company website you can find like the specific statistics concerning to how much each button is used , but those are the definitely the top ones . A: It's okay . A: Okay . A: Next slide ? D: Yes . D: And so personally I think that we need a modern eye-catching design , but it it really needs to be simple . D: So saying from y your slide , your presentation , the engineering versus the user-specified remotes , I think that we should go with something that's more user-friendly . A: User-friendly . D: Where the engineering ones , the boxes , tend to make it look more complicated than it really is . D: Um the functionality of the product really needs to be considered as to like what type of buttons do we really need on it . D: And it needs to be open to a wide range of consumers , so even though we need a small number of buttons , we also need to take in like are most people going to be using it for a D_V_D_ player , a TiVo , what what exactly are we using it for , as well as the age range . D: So we need a hip , but not a corny marketing scheme for promoting our product . D: And also we found our team found that speech recognition is it's like an up-and-coming thing they really consumers are really interested in it , and since our findings found that people are willing to pay more money for a remote for it to be more high-class we could consider it . A: And so just to just to clarify by speech recognition you mean they would say , channel five , and the thing would go to channel five ? D: I guess so , yeah . A: Okay . D: Yeah , I guess we can interpret it like , we can just try out different types of speech recognition within our remote programme . A: Oh , that'd be lovely . C: Yeah . A: Didn't they um didn't our rival companies manufacture a remote that you would press the button on the T_V_ and it would the remote would beep so if you have lost it Mm . C: It's kinda like what the remote phone used to do . A: Oh , yeah , that's true . C: You know like go to the base . A: We could definitely include that if we wanted to . C: Yeah . A: If it's within our price . A: Okay . A: Are we ready for our last presentation , Amber ? B: Yeah , I'm just trying to move it . A: Okay . B: 'Kay . B: I think it should be there , working design . C: Working design . A: There we go . A: 'Kay . B: 'Kay . B: Uh I didn't get a chance to complete this one , 'cause some of the tools that I was given were frustrating . A: Oh my bad . D: Oh that's fine . B: Uh okay , so method method of our design , I think I just start listing th some of the things that we actually need to put into this . C: Help me . B: We need a power source , we're gonna need a smart chip if we're gonna make it multi-functional . B: Um extra functions will probably need an additional chip . B: Either that or the smart chip will have to be extremely smart . D: What exactly is a smart chip ? B: Usually a smart chip is just a chip that's been programmed and designed so that it can complete a fair range of functions . C: Well , how much extra would the additional chip be ? C: Is that gonna push us over our production costs ? B: I wouldn't think so , 'cause we could probably get it from like , in bulk , from a a newer company . C: Mm-hmm . B: And they tend to sell their chips pretty cheap . A: Okay . A: Ready ? B: Um yep , nothing here . A: That's okay . B: Um power source , I figured , batteries , 'cause they're easily available . B: Typically a remote has either two double A_s or four triple A_s , sometimes three . B: Uh it really kinda depends on the size of the actual remote itself . B: Um a large on-off button , demographically we're moving towards an older generation of people , so a large on-off button would probably be good . A: Hmm . B: Selection button for various entertainment devices , so you want something that will permit you to select the D_V_D_ player or the T_V_ or the stereo system . B: Um smart chip that perverts uh that permits , sorry , universal application again , something that'll allow us to skip over between devices , and that's kinda it . B: Uh this is my fifty second design . B: Power source over here . B: We're gonna have a switch obviously between the power source and the rest of it , and you're gonna need the switch . B: Um extra bulb could just be for flashiness , um subcomponent which would be like a way of diverting the power to different parts of the the device . B: Um the chip and of course the infra-red bulb , so it can communicate with the various devices that it needs to talk to . D: So what exactly we are looking at , is this like the front of the remote ? B: This is just like a rough schematic . A: So this would be the front ? B: So this is the internal workings . A: So the red would be the front of the remote though , right ? D: Oh okay . B: Yeah . C: Yeah , that's gonna be what's communicating with the T_V_ , but the other bulb , I think , is good to just to indicate , I'm doing something , it's sort of like a reassurance . A: Okay . A: The l the light up kind of Yeah . D: Like that we know the battery's working . B: Yeah , so you don't have to stare at that infra-red , 'cause you know when the battery starts dying in your remote currently , you have to actually stare at that bulb and go , okay , when I push this button , is it working ? A: Hmm . D: Okay . A: It'd probably be lighting up the key too , right ? B: We can skip that whole thing . B: Yep . D: Yeah . C: Yeah . A: 'Kay . B: So you can put it in the dark . A: The buttons . D: Yeah , and that's good . D: We should make it glow in the dark . A: Okay . A: Yeah , definitely . A: 'Kay nex R Ready ? B: Yeah , that's it . A: 'Kay , any p 'Kay ? D: Mm 'kay . A: Anything you wanna add for personal preferences though , you f you said already that we needed a large on-off button , you think . B: I think that that's a good idea , because you know that's one of the most important buttons . A: Anything else ? C: Just Well , should it be larger buttons in general , you know like uh the examples that I had , they were swi quite small . A: Okay . C: So should we try and go for something that has l larger buttons ? D: I think we should . D: Like I think that would be in a as in like in for the design , sorry , um . D: I think we should definitely go with buttons that don't look like a normal remote , 'cause most remotes have small square buttons , I think we should do something like maybe bigger and round like bubbles . A: Mm . C: Ovals . C: Yeah , yeah . A: Okay . A: Okay , let's talk about all of our We'll come to decision later about all the components that we need to include , let's um wrap up this one , and I'm gonna go back to my PowerPoint , 'cause we need to discuss the new project requirements which you might've already seen flashed up on the screen a bit earlier . A: Wait , come back . A: Alright . A: Sorry , let's go through this . A: Alright . A: Here we go . A: New product requirements . A: First it's only going to be a T_V_ remote . A: We're trying not to over-complicate things . A: So no D_V_D_ , no TiVo , no stereo . B: Okay . A: It's not gonna be multi-functional . A: Hey . A: And we th need to promote our company more , so we need to somehow include our colour and our company slogan on the remote . A: We're trying to get our name out there in the world . A: Okay . A: And you know what teletext is ? C: Yeah . A: in States we don't have it , but um it's like they just have this channel where just has news and weather , kind of sports , it's very um bland looking , it's just text on the screen , not even Yeah , just black with just text . C: I know . D: What is it ? C: Yeah , it's like black , black and white kind of It'll give you the sports . D: Like running along the bottom ? A: Yeah . B: You can also get the kind of the T_V_ guide so It's the entire screen is just running information at random . D: Wait , is it like the Weather Channel where it's got like the ticker running on the bottom or something ? A: Kind of . C: Except the entire screen . A: Yeah it's the whole screen . C: You can pick sports , you can pick the news , you entertainment , you know it's like Yeah . A: So anyway Right . B: Seemingly . D: So it's like a separate channel from like what you're watching ? A: Right . A: But it's becoming out-dated now , because of the Internet . A: Nobody needs to go to the teletext channel to check the news , and we have twenty four hour news channels now too , so Those are our new product requirements . D: Okay . B: Okay . B: So , do we have to include the company colour within that ? A: Alright . A: Mm-hmm . A: Yes . A: It's part of the logo . A: Okay . C: Company colour being yellow . A: What we're going to do right now is come to some decisions , definitive that we can all agree on , about um the target group and the functions and just definite things that we need to do and then we'll close up the meeting . A: So . A: Alright . A: Whatever . A: Okay . A: So our target group is You mentioned um older people ? C: Mm-hmm . A: Would it just be universal for everyone , you think ? A: Because I think even if something has large buttons , as long as they are not childishly large , like even technically non-technically challenged people are gonna use it . C: It's gonna make it nicer . C: Yeah . A: I mean they want something user-friendly , so Yeah . B: Mm well , even if we kept the regular standard size of remote , if we reduced the buttons down to the ones that people are saying that they use the most often and a couple extra , 'cause they're saying they only use ten per cent of them , then we should be able to accommodate fairly decent sized buttons . A: Yeah . A: Okay , so we want um for our target group would we say , I mean , young and old , all age ranges , all um , not kids obviously , right ? A: Or kids ? D: No , kids need to know how to use a remote , I would think . B: Most of them will intuitively pick it up though . D: They gotta change between Disney Channel , Cartoon Network . A: Okay , so we're going to go anywhere from kids to adult in the age range Um what about technic technical um specifications , like how how technically literate are these people who are going to be using our remote ? D: Yeah , I think we need it all . D: Um I would say we should say dumber than the average person . C: We should go for the lowest denominator . A: Okay . D: Yeah . A: Right , okay . C: High school educated . A: So so they need no technical experience to operate Okay . B: how 'bout little to no , because there is no way that you are gonna be able to make it no . A: And we also need to determine the specific functions of this , just to get it all out on paper . A: So we said it needs to send messages to the T_V_ , needs to change the channel , turn on and off , just basic simple stuff like this . A: So if you have something just say it and we'll add it to my meeting minutes . C: Well it's channel , on-off button , volume , mute . A: Mm-hmm , volume . D: And channel . D: Yeah . D: Those are the most important ones . A: Right . A: And we wanna keep um I'll make a note here that we wanna keep the number of buttons down . A: Correct , because people only use ten percent . D: Yeah . A: 'Kay . A: Hey , what else ? C: Um . A: Um . B: Do we want this thing to be able to be found easily ? A: I think so . A: What do you A finding kind of device or Yeah , ho homing device . D: Sure , yeah . B: And like if this is gonna get lost underneath the coach , how are we going to accommodate the quick ability to find it ? D: I need we we need a like homing device . C: Oh right yeah okay . A: Mm 'kay . C: Tracking . D: Because people really are looking for a remote that's more high-tech . A: Okay . A: Right . B: What if we gave it a charger ? B: And on the charger , just like a phone , like you get a portable phone and it's got a charger , and if you d leave your phone somewhere , you push the button to find it , and it finds th the phone beeps for you . C: But you got a base . D: Do you think people'll really go for that though ? D: Because Yeah . B: It's useful for the remote phone . A: Hmm . A: Would that add to our costs at all , I wonder ? D: I would think so , because you'd have to develop a base . A: Right . C: Well , if you have the base , you could start putting in a charger and then you have a different kind of battery . B: Yeah . D: Hmm . B: Rechargeable batteries are cheaper usually . C: Yeah . A: Okay . A: I I think we can make a decision about that later . A: Uh we'll still put that as a point that we need to discuss . A: So that would include battery source Power source rather . A: Is it going to have a charger , or is it going to be run strictly off batteries ? A: And we also need to deal with the issue you mentioned of speech recognition , if we want that . D: Right . D: Do w Well , th there's the people who desire speech recognition , there's the different demog demographics have different desires , I don't know if you guys ge It wouldn't copy onto the the thing 'cause it's black , but all the different age groups have different desires for speech recognition . C: Well , then we could If we have the speech recognition then we can start aiming at a like another kind of more handicapped disabled uh demo demographic . A: Mm . A: You could um we could hook it up . A: Oh . D: So basically older people don't really care . D: It's really the people twenty five to thirty five . D: I feel those are the people that really watch a lot of T_V_ though . A: Mm-hmm . D: They're the ones that get addicted to soap operas and just sitcoms and stuff . C: Well Well , then then do you put the voice recognition do you put the r like receiver on the actual television , in the base , or in the actual remote , 'cause then you've already got remote in your hand , why you just gonna speak to the remote , whereas if you just speak in general and you don't have to have the remote in your hand and like talk at it . A: And if and if we introduced it when they're this age , they're going to probably always buy a remote that has Right . D: Right . D: So Right . A: Yeah . A: and the speech recognition could be part of the lost and found device , too . A: If we said , find remote , locate remote , or something . A: A certain phrase then it could beep . A: I dunno . A: Just throwing it out there . D: Yeah . A: Well Okay , anything else we wanna discuss ? C: Still fifteen minutes . C: Um . C: Well , do we wanna include the numbers like zero through nine ? C: Can we conceive of leaving them out ? A: Um . D: Wait , on the remote itself ? C: Yeah , like you have one , two , three , four , five , six , seven , eight , nine , zero . D: Well , we definitely need those . A: How how , yeah , how would you leave those out ? B: Yeah . C: Well , I don't know , I mean , if you can like well I don't know , if there's just a way of leaving them out ? A: Unless you could say the channel . B: I think people would find that too foreign . D: Yeah . A: Yeah , that's true . D: You definitely need Wait . A: And also remember that in this day in age we need , you know , like a hundred button , too . A: I used to have a remote that did not even go up past like fifty . A: So I couldn't whenever I got cable , I had to get a new T_V_ . B: It's when we get satellite . A: Mm . A: get your own remote , or digital cable . B: Yeah . A: 'Kay . A: Um . A: I guess , we're gonna discuss the project financing later , making sure that we can fit all of the stuff that we want to on our budget . A: Um . B: Yeah , 'cause I don't have any material pricing information available to me at the moment , so R_ the double R_ . A: 'Kay . A: And don't forget we need to include the colour of our company and the logo . C: The colour being yellow ? A: I'm guessing . C: And how do we Can't make it entirely Well if you have like a Hang on . D: I feel like a ye I feel like a yellow one would be too garish . A: And the R_R_ . A: We could just have the logo in yellow , or maybe a yellow light for the keys . B: Or is the l Yeah , yellow could be and it could doesn't have to be huge . D: Or put like stripes , oh yeah , yellow lights . D: Yeah . C: If you have this sort of strip kind of down at the bottom the base of it , just like yellow with the R_R_ . A: Right . A: So we've simplified , we don't need all those um play , fast-forward , rewind , or no menu buttons . C: Right , yeah . D: Yeah . A: So we've pretty much pared it down to on-off , volume , mute , channel up and down , um the numbers Yeah . D: Yeah . A: Um can we go back to I'm gonna look really quickly back at those examples and see if there is anything . C: Two examples . C: Yeah . A: Which one is yours , technical functions or functional requirement ? C: Oh , it's a Yeah . A: Okay . D: Yeah , audi audio settings and screen settings , we need those like audio settings mono , stereo , pitch , screen settings like brightness , colour , or do we just want that accessed accessed from the television itself ? A: The T_V_ . A: I think that that's fine just for the T_V_ . A: I mean how often does the average user need to do that kind of stuff ? C: Well , the other option is sort of like down at the bottom , like farther away , you just have this sort of box inset where it's like the buttons that you don't use as much , but occasionally you will use . A: Hmm . D: Yeah , 'cause we need to we definitely need to have buttons for like sub-titles and things like that . C: and so it's like I don't well , I don't know . D: It's 'cause the foreign film market is expanding and stuff , and like on television like I know f k living in Los Angeles it's tons of Spanish network television if it has English sub-titles it's definitely helpful . A: Couldn't we do that all through one button , something , a menu button , that pops up with a menu on the T_V_ that says , you know , audio , video , whatever , language , you know ? C: Right . D: So we need up , down , and side-to-side buttons . C: Well , that could be No you could just double up with like the channel or the volume buttons . A: For the menus . B: Mm-hmm . A: That's true . D: Yeah , okay . C: Channel is just up and down . D: Okay , yeah . C: And then add a Yeah . A: Something that looks mayb you know . D: Such as , yeah , the one the one over there on the left the engineering centred one . A: Y right , right right right . A: That one ? C: So we just have it like add a menu button then for the various things needed , including v voice recognition if we have any like settings for voice recognition now included in the menu . A: Right . A: In the middle perhaps . A: Yep . D: Ooh , I just got an idea for a design . A: good . A: Anybody have anything else they'd like to bring up in this meeting ? B: I had something , but I forgot . A: Okay . A: get out of here . A: Let's go back to the meeting closure then and see what we need to do next . A: Mm . A: Alright . A: After this meeting we're gonna be sent a questionnaire and summary again which we need to reply to that e-mail . A: And then we're gonna have lunch break . A: And after lunch thirty minutes of individual work time . A: Um I'm gonna put the minutes I put the minutes for the first meeting already in the project documents folder , if you'd like to review them . A: And I'm gonna type up the minutes for this one as well . A: Um here's what we're each going to do . A: The I_D_ is going to work on the components concept , um U_I_D_ the user interface concept , and you're going to do some trend watching . A: 'Kay . A: Specific instructions will be sent to you by your personal coach . A: And if anybody has anything they would like to add ? A: No ? A: Okay , well , this meeting is officially over . A: Thank you all .

The User Interface Designer presented the basic functions of the device and discussed the designs of two existing products, showing an example of the simple design that the group wants to implement. The Marketing Expert presented feedback from users, showing that users want a simple but fancy-looking remote control and that young users want speech recognition. She discussed including only the most basic functions in the interface. The Industrial Designer presented her internal design of the device and discussed the processor chip and the energy sources that will be integrated. She suggested integrating an extra lightbulb that lit up when the remote was communicating with the television. The Project Manager gave the group new requirements for the product design. The group discussed marketing the product to a wide range of customers. They had a discussion about possibly including a locator function and speech recognition. They discussed integrating the company's yellow color and logo into the design, and decreasing the number of buttons in the main interface. The Project Manager instructed the Industrial Designer to prepare the components concept, the User Interface Designer to prepare the interface concept, and the Marketing Expert to prepare a trendwatching report. The Industrial Designer will prepare the components concept for the device. The User Interface Designer will prepare the interface concept for the device. The Marketing Expert will prepare a trendwatching report. The remote will feature a smart processor chip to accomodate all of the remote's functions. The remote will feature an extra lightbulb that will light up when the remote is communicating with the television. The interface will contain larger buttons. The device will be marketed to all age groups, and made simple for those with less technical skills. The remote will feature mainly basic functions, such as channel changing and volume adjustments, so that the interface will have less buttons. There will be no buttons for controlling a VCR or other device; the interface will feature only channel and volume up/down buttons, a number pad, and a menu button to access the menu functions on a television. The remote will include the company color and logo in its design. The group will consider including speech recognition and a locator function in the functional design. NA.

A: . A: . A: . A: . A: . B: . C: . B: If you leave them on the whole time you get to look like a noodle the whole time . A: Hmm . D: Is that someone's ? B: Is that . A: Thank you . B: three , apparently . A: Hmm . A: Hmm . B: Okay , you all switched on . D: Okay . A: Yep , me too . B: I presume we're good to go . B: Okay , um minutes um we decided to use a kinetic charger , standard chip , um 'cause it can come in various different sizes , it wasn't uh uh gonna be a problem factor . A: Mm-hmm . B: We wanted a stand-by function . B: The case material is gonna be soft , rubbery , changeable . B: Um buttons with a combination of L_C_D_ and rubber according to the design . B: Um bright funky designs inspired by fruit , keeping with the hip kind of feel . B: Um and to try and incorporate voice recognition software into our design until we can find out more about the cost of things like that . B: Um and the rubber buttons that we'll use will be anti-R_S_I_ . B: Okay ? B: Prototype presentation . C: Is that for us ? B: I think that would be you . A: Yep . C: Okay . A: Me and William worked on a prototype , and I think William is going to make a p presentation on that . C: Yeah , shall I show ? A: Yeah . C: I'll show . C: Though do you do you wanna do you wanna sh do you wanna hold it and I'll I'll show you the presentation . B: Make sure the camera's Yes , yes you can . A: I can hold it like Yeah , so It looks crazy . C: Can I just nick your Whoa . B: Wait a second , I'll get it out . B: Um Okay . C: Going a bit crazy over here . C: Thank you . B: You should have one of those things and you can just take it off . A: Um not now . A: Oh . A: Yeah . B: Ta-da . A: Oh , where are the hinges ? C: Okay , so this is our look and feel presentation , the final our final presentation . B: Right . B: Mm 'kay . C: And we'll first look at the exterior of what we've uh come up with over there . C: Um It's gonna have a a plastic body um with a sort of standard colour , either we're thinking some something fairly neutral like a a white or a light blue or something . A: 'Kay . A: You able to look ? A: Yep . C: This is underneath the rubberised the rubberised uh outer casing um which there'd be sort of a wide choice they would be attached , but we can we can come up with that . B: Mm-hmm . B: Okay . C: Um the um wide choice of colours and sort of patterns , so you've got you've got a lot of customisation with it . C: Um it's obviously an a sort of clam-shell design and uh the um the top L_C_D_ screen that you can see that would b would be sort of um how do you say , it's yeah yeah , it would be sort of inset into the into the top and the buttons at the bottom would d so so it'll fully close flat . A: The black and white touch screen wherein people can Right . B: Mm . B: So it's flush . B: Oh right , okay , yeah . C: Yeah , yeah . C: And working on the inside we've um already said d decided on the kinetic batteries , which actually , thinking about it now , could y could also probably attach to the flipping open and shut as well , so that you could probably get a bit of Yeah . B: So put it in the top section rather than the bottom sections , 'cause it's the top part that's okay . A: Mm-hmm . C: Yeah . C: Um we decided that um the voice recognition system , it did actually say on the email that they were sort of coming in and they were fairly easy to get a-hold of , so we presumed that they'd also be quite cheap . C: So you'd have something like where you'd shout out , where where is the remote and it'll shout back , I'm here , or something . C: And then yeah . D: Or something . C: It wo it won't shout out I'm here or something . C: It'll just shout out I'm here , or something to similar effect . B: Okay . A: 'Kay . B: I'm under the sofa . A: Ah oka Infrared could be here also . B: Or , that would be too complicated . C: Uh yeah , if it was going like I d well tha that could be something for next time , maybe . C: You can have a remote that tells you exactly where it is . C: Um the standard , there's be a standard transmission with the T_V_ using using all the standard chips that we've talked about . B: Infrared . C: Um it would it would have obviously 'cause it's split over two two different layers , it would need two separate P_C_B_s , so it would be joined at the hinge through some sort of cabling . C: And uh because , obviously , all T_V_s use this , the same infrared medium , we'd just be using using the same thing to transmit the data . C: And the infrared um sender would be on the on one of the bot the bottom layer , just at the front of the we haven't I don't think we actually put it on . B: Like here . C: Yeah , yeah , something like that . B: Okay . B: Actually , no , it would be it would have to be on the on the front . C: Yeah , on the front on the front side of that , yeah . A: Yeah , here . B: Oh right , yeah , okay , yeah , I've got you . A: So when it's even if it's open here , the signals would go . B: It's still pointing , yes . C: So when you've actually got it open , it would be facing the T_V_ . A: Yeah . B: Yeah , that would make sense . C: And then finally um on to the interface . C: The top screen , as we said , is would be an inset um black and white L_C_D_ s touch screen which yeah would uh have all of all of the the available functions for for the remote on it , uh whereas the bot the bottom screen would just contain the standard buttons , like the vo volume up and down , channel up and down , power on and off , and uh things to that effect . A: This one right here . B: Okay . C: And now we've we also decided on the inside , we could possibly either have um some some kind of sort of bezzled uh logo on it , or something inset , or maybe an engraving of the logo on the top . A: Which is No . B: But not interfering with the outside kind of look of the product once it's Okay . C: No d not not actually . C: No , not uh interfering with l the whole look of the the product when it's uh on the thing . A: Look up to it . C: And finally that's how we put the fashion back into electronics , as that is that's the company logo . B: Thank you very much . A: Yay . B: Wrapping it all up , okay . D: Well done . B: Um I've now got evaluation criteria . D: Certainly . A: So this is the one . A: Sorry . B: It's to be presented . C: There you go . D: Logged in ? D: Thank you . D: Oops . B: Okay . A: Evaluation . A: Mm um I I think this is chip . B: It's quite similar to what it was before , though . D: Okay . B: Sorry . D: This stage of the evaluation is really for us as a team to evaluate if we have now got a product specification and prototype design that meets the the criteria that we got from our market research . D: So this is the first stage of the evaluation . D: Now , the collection of the criteria , as we saw in our previous meeting , was based on the user requirements and trends found in the marketing reports and marketing strategy of our company . D: So it's what we've discussed in the last meeting , are we actually meeting those trends and requirements ? D: Now the findings that we came up with , just a recap , are here . D: The criteria that we want in this remote control are a fancy look and feel , technological innovation , it should be easy to use , it should incorporate current fashion trends , and those the two main ones , they were the spongy texture and the fruit and vegetable strong design colours . A: Mm-hmm . D: The design should minimise R_S_I_ and be easy to locate and we were still um uh slightly ambivalent as to whether to use voice recognition there , though that did seem to be the favoured strategy , but there was also , on the sideline , the though of maybe having a beeper function . D: Okay , so we can come back to that slide , if you don't have a note of those . D: I'll just show you how we're going to evaluate our own feedback to this , to what we have so far . D: We're going to use a seven point scale , where one is true and seven is false . D: We look at each of those criteria that I've just mentioned , I'll call that slide back up , and I will just do a preliminary rating of all those criteria on the whiteboard here . C: Yeah . A: Mm-hmm . D: Does that seem clear ? D: Any questions there ? A: Ah , it's perfect . D: So we're going to look at these crite Yes , we're going to come to w we'll discuss each one and we'll come to a consensus rating between one and seven . A: Is it everybody is going to evaluate , or just the Market okay . B: Mm-hmm . B: Okay . D: Is that okay ? A: 'Kay . D: One is true , seven is false . D: Right . D: So I won't write all of that out again . D: It will just be criteria one , two , three , four , five , six , or A_ , B_ , C_ , D_ , E_ , F_ to confuse it with the number rating . D: B_ , C_ , D_ , E_ , F_ . D: This is where I realise how tiny I actually am . B: Just write small . D: Criteria and rating . D: Actually , it might be an idea , if we each did give our own individual rating , and we could take an average at the end . D: How about that ? B: Yeah . A: Yeah , so you can 'Kay . C: Yeah , okay . B: That works . D: Okay . D: So I'll just separate the ratings by obliques , and if we go one , two , three , four , we know who's who . C: Yeah . B: Mm-hmm . D: Okay . D: Criteria A_ , the fancy look and feel . D: How do we feel about this prototype model relating to fancy it is a fancy look and feel . D: One is true , seven is false . D: My own rating for that would be a two . D: One is true and seven is false . B: I would agree . C: Yeah , I'd uh yeah I'd probably put it uh two yeah , two or three . D: I'll just go this way . B: Okay . D: Two . C: No , three . C: Three . D: Okay . B: I would say two . D: Two . A: I would say four . D: A four , okay . A: Mm-hmm . D: Adding those up , we've got a six and a five , eleven divided by four is what ? D: Uh two and three quarters , it that right . C: Mm yeah . A: Almost three . D: Two and three quarters ? A: I think yeah . C: Yeah , yeah . D: Okay . D: Two point seven five , there we go . D: Okay , criteria B_ , criterion B_ , technologically innovative . D: I would give that a three . C: I'd give it a one . D: Okay . D: Not that you're biased in that it the designer . C: No , no , not at all . B: A two . A: Oh sorry , I I got it wrong . A: The first one rating , I'm sorry . A: Can you just make it two ? D: The average oh , for you ? A: The first . A: Yeah , I I just it the other way . D: You want your rating to be a two ? A: Uh in Yep , I just got two point f One is a , seven is false , okay . D: Is that what you're saying ? D: Okay . D: So , I'll work out the average for that again at the end . D: It's a very slightly altered Okay , and we're just waiting for your rating f Two point five , okay . B: It's just two point five for that one . C: Yeah . D: Losing one decimal place , that's okay . D: So what are you rating for this one , Paw ? A: Two . D: Two , okay . D: So that is eight . D: That brings it down to two , nice and simple , yeah . C: Two . D: Okay , ease of use . D: Easy to use ? D: Based on what you've said there , I would say a one , true . C: Two . D: Two . B: I would say a two . D: A two , okay . B: I would say a two . A: Two . D: Two . D: I should've said a two to make the arithmetic easy , shouldn't I ? D: We'll just put almost two , because I'm not gonna get into silly decimal places . B: One point seven f five . C: Yeah . B: Okay , mm-hmm . D: Okay . D: Or we or if we want to really bring it down , we can do later . D: Um mm now we're looking at it incorporates current fashion trends , now that's particularly in relation to our market research findings about the spongy texture to the exterior and the fruit and vegetable design colours . C: D_ . C: One . C: Yeah . D: Right . D: So I'm just thinking , before I give it my rating , you were limited in the use of materials for your prototype here . C: Yeah , that's No , no , the the base colour was um white or or like or l sort of a light blue , but the changeable fa faces would uh allow you to get any basically any one of a number of colours that uh th it's full sort of customised . D: Is this actually going to be the colours that you would use ? A: White . A: With for the plastic ? A: Uh blue . D: Right . A: Any Right . D: So we could use any strong fruit and veg colours and that's what we're intending to do . C: Yeah , yeah , yeah and No , no , 'cause th that's that's the the spongy feel would be in the rubber that you put round it , that otherwise it's just sort of hard plastic . B: Mm-hmm . A: Mm-hmm . D: Okay . D: And the spongy feel is no problem with that . A: Yeah , because you'll be having a Because of the rubber case . D: Okay . D: In that case it's got to be a one for me . C: Yeah , I'll give it a one as well . D: Yep . D: Everybody ? B: One . D: Okay . A: One . D: That part was nice and easy . C: Yeah . A: Mm . D: Okay . D: Uh moving on to does the design minimise repetitive strain injury . D: I don't think we've really touched on that a lot . C: Mm . C: No . D: We've we've discussed it , we haven't really come up with anything that we felt could feasibly reduce that . D: We've talked about pointers , but the very use of a remote control , if you're someone who's zapping , who's sitting like that , and we found so many people did , how do you minimise that on such a small device ? C: Yeah . B: Well the type of button that we're gonna use in the bottom half , the material , minimises R_S_I_ it's meant to . C: It's meant to be . D: Mm-hmm . D: Mm-hmm . B: Um maybe because it's slightl with the size that we've got it's quite small , but with the amount of stuff we're putting on it isn't that much . D: Mm . B: So maybe because there's more space , it's not kind of moving around trying to hit accurately the buttons in between . D: Mm-hmm . D: Right . B: It's quite obvious just big buttons . D: Right . B: Um Four . D: I think I'm gonna have to be neutral on that and give it a four . C: Yeah . C: Yeah , I'd uh I'd f I'd go for a five , actually , 'cause Yep . D: A five , okay . D: Four and a four okay . A: Four . D: Twenty one is that twenty one ? D: So that's four point two five . D: And finally , last but not least , easy to locate . D: Now we talked about voice recognition , we talked about a beeper , have we really have the designers come to any dec real decision on that ? C: Yeah . C: Yeah , it was it was uh a voice voice recognition , yeah . A: Voice r recognition . D: It was the I'm here thing , yep . D: And are we happy with the costs on that ? D: That is going to be feasible , cost-wise . C: Yeah , yeah , that yeah , that's feasible . D: That sounds good then . D: I'd go for a I ca we can adjust the volume on that , just as we could volume on T_V_ . C: Um I think it would r I think it would probably be a a stand it would be a stand it would be quite loud . D: So if sombody's in the other room or if T_V_s in different rooms , or . B: A standard . B: It would be . D: Right . D: Okay . C: So it would be s p yeah . D: You built into the feature . B: And if you didn't hear it in the room that you were standing in , then you'd realise that it wasn't in that room , you'd go into another room . D: Okay . C: Yeah . D: Logical . D: That's a one for me . C: Yeah , one . D: One and one , good . B: One . C: I do realise that we might be being fairly biased , 'cause it is our product , but W I thin yeah , I think yeah . D: So , how do we feel about this ? D: We've got our our we've got the highest rating of meeting the specifications that is definitely true for two of the uh six criteria there . D: That is for um incorporates current fashion trends and is easy to locate . D: The lowest rating we've got , which is really n it's not terribly low , i it's close around neutral is for uh the minimisation of repetitive strain injury . D: Do we feel on the basis of tha of these evaluation findings that we can go ahead and now produce this as a prototype and market it , or do we have to make further modifications ? B: I don't think so . D: We happy to go ahead ? B: I think we yeah . B: I think we're set . D: Yeah . D: I think for most of those ratings that it's high enough at the upper end of the scale for us to go ahead with that , and I really doubt if on the basis of current technology and our current capabilities , we could actually do much more to minimise that . B: Do much apart from having a huge big Don't think so . C: Mm . D: I know . D: Okay . D: Well , I hope that's uh clear to the team . D: Is there anything you would like to to ask me about the findings before I sum up ? C: No . D: Good . D: Fine then . D: I'll just leave it there . D: Oops . B: Okay , thank you . A: Hmm . B: Okay , I've got finance here now . B: I'm gonna plug this in so you can all see it , if that's okay . B: Um . D: Oh yes . A: You want me to b unplug that ? A: That's all . A: Yes . B: Thanks . B: Right . A: Okay . B: Now I presume that the screen will go blank , that um Okay . B: We just type numbers into this and we come out with the final value . B: So are we still on for kinetic ? C: Yeah . D: Yes . B: Okay . B: See , it woulda been handy to have this at the beginning . B: Um it might have influenced our choice . B: Right , what's happening with the electronics ? C: It was a regular chip on print and Oh , no , no , no , the um Yeah , it's you you've put in three for the number of kinetic cells , there should just be one . A: Chip on print . B: Double-curved . C: In the top , it's the number of c yeah . B: Oh , right , okay . B: Thanks . C: Yeah , and yeah , just a no , one reg v uh Yeah , one of them and one sample sensor and sample speaker . B: So , would there be two ? B: One chip . A: Okay . B: Okay . A: Yep . C: And they're double curved . C: No . C: Y Two , 'cause it's two . A: Single-curved . B: One double curve . A: Two curves , yeah . D: But it has a slightly flattened bottom so it can sit . D: So it can rest . B: So what's a single curve then ? C: Yeah , I'd say I'd say it was w yeah , I think I think it's One double-curved . D: It would just be a flat bottom with one curve . D: like a domed thing . B: So just one double Yeah . A: Single-cu . D: Mm . C: And one no , 'cause one yeah , one's double-curved , and then the other one's a plastic . B: Um Mm . A: Plastic and rubber . D: The other curves at the sides , but it's slightly flattened at the bottom so it doesn't roll over . D: Yeah . B: Um we've got plastic and rubber , haven't we ? C: Yeah . A: Yeah . A: Plastic one and maybe rubber point five . C: And special colour . A: No I think rubber , since it's being used just as a casing , we can put point five . B: Um Do you think ? C: Yeah . A: Yeah , because there are I think it allows the point five , yeah . A: We can use that . C: Yeah . B: Okay . D: What does it mean if you put point five for that ? A: It means we are not using a lot of rubber actually . A: We're using just a very low quantity of rubber compared to plastic . B: It would be like saying we're using See , it says case material . D: Mm-hmm . B: So we're not actually using plastic in the case , are we ? C: No , no , that's it's as an extra . B: It's including , it's including . D: Right , okay . C: So that shouldn't that shouldn't be actually on there , because that's not incorporated in the cost of the remote you get . D: But it is gonna be part of the total cost , and there's nowhere else we can we can put that in , is there ? D: There's nowhere else we can code for the the rubber used in the casing . D: So do we not have to account for it in the cost somewhere there ? B: Okay , we'll just put it in as we'll put in as half . D: Okay . B: Or sh we should just put it in as one , because the plastic is zero anyway . C: Yeah , okay . D: Mm . B: No , we don't step on anyone's toes . B: Okay , special colour , do we need that ? D: Might do , if we go for some of the more exotic aubergines and such like colours . B: N yeah , okay . B: Interface . A: Push-button . C: Yeah , the push-button's one and L_C_ display one . A: One . A: An One . C: And buttons Well yes . B: Buttons Has that not gone up ? D: S Has that not made any d if you click off that square now , has that not made any difference ? A: I think we could change the battery also . A: Instead of going for kinetic how about going for a standard battery . D: Is it oh , it's brought it slightly down . B: Oh no , it was seven five it's changed not a lot . D: So is is uncurved completely and just actually making the rubber case the curved thing , is that going to make a difference ? C: Yeah . A: Uncurved , flat . D: Oh , it's not made any difference , has it? . C: No , we'll have No , no , you've got to click off to calculate it again . D: It's gone up again . A: No , it just surprises one . B: Oh , it's not calculated it . D: Oh . B: Okay , there we go . D: It's brought it down slightly . C: C it might uh you might you might be assuming that that is in Euros . B: It's not a lot though . C: It could be in Dollars . C: And then it would be fine , because the exchange range would make it about twelve . D: Is there anything on the menu No . B: We haven't been dealin we haven't been dealing with dollars though , I think Okay , so the highest we've got is the electronics here . A: I don't think so . C: No . A: Ri I think it's in Euro . B: Um and the interface . D: If we tr um . D: If we moved away from our much loved idea of a kinetic battery and just went with the standard batteries , would that make a huge difference ? A: And going to a regular bat Yeah . C: Yeah , the standard , it um it would make one difference . C: The biggest one would be taking away if you took away If you to Yeah . A: What I feel is , customers never said anything about the battery . A: It's internal , nobody looks into the battery . A: But shape and colours , that's something we shouldn't comprimi Where's that special form ? D: And people are used to buying batteries , they're not gonna say I'm not getting this , 'cause I've got to buy a battery for a remote control . C: If if you take away the voice , I I do I don't like to say it , but if you take away the voice recognition , then you've got it . A: Mm mm mm . D: Should we see what difference it makes ? B: Where's the where's the voice recognition ? C: Yeah i yeah . C: No 'cause it's samples sens sample speaker . D: Um Yeah . B: Right , okay . C: If you took away that , that'll make it twelve point three five . B: Well the kinetic is three . B: If we change it to the battery it's that's minus three . C: They n n yeah , but you p minus three plus two . B: Oh , right . B: I keep seeing zero . B: Um We can do it some other way , we can do it doesn't have to be voice recognition . B: We could do the voice recognition for , you know , business class or something , you know , like an upgraded version . C: Yeah . D: Sure . A: Mm-hmm . B: You could choose to have that or not . C: But they but I mean in I don't see why we have to sell it for twenty five Euros now , because they w they were saying they were quite willing to pay more for better product . D: But we're still working to um head o We can put in our recommendations . B: So should we just change the design specification then ? A: Make it costly . D: If we if we're working to head office specifications as this is what this project team's working for , we can put in our recommendations for what we've we've found and what we the consensus that we've come to as a result of the meetings . B: Yes . C: Yeah . B: Mm-hmm . C: We c we could s Yeah , we could say Yeah , I s And then say we recommend Yeah . D: But we need to work to that specification to start with . B: Mm-hmm . D: And I think the voice recognition sounds wonderful , but our object is so distinctive that that in itself is gonna make it easier to locate as a f you know in a first instance . D: Um as you say , we can offer the voice recognition initially to business class customers and so Mm . B: Okay , we can make the price fit , and then say if we'd had our budget , we would've had this , because it also sets it apart from the crowd . D: Yeah . D: 'Cause we've done all the background work to go for that if they want it . B: They like their gadgets , they like something that's completely different . C: Yeah . B: It's s something completely different associated with your company . D: Yeah . B: Right , okay , so It's two point five . D: So if we take voice recognition out we are . C: That'll do it . C: Twelve point three five . A: Yeah we are close to the budget . C: Is it twelve point fif was it twelve point fifty ? A: Two five . B: No , it's twelve point two five . D: Are you sure ? D: Sorry , not meaning to doubt your words there . B: Yeah well two , twelve point two five times two is twenty five , isn't it ? D: Right . D: Are they really going to quibble about ten P_ ? A: It's twelve point five maybe , then . D: Or point zero one of a Euro ? D: Which is less than ten P_ . A: I don't know what it said fifty percent of the cost . A: So half of the price would be I think it is the first one . B: I think the agenda one was where the um price was , wasn't it ? B: No . D: That's today's kick off meeting , . B: Twelve point five . D: Mm . C: Ah . A: So we are under the budget . D: I thought that's what it was . B: Well done , people . D: So we're okay . C: Okay . B: So is that uh got us covered for the electronics then ? B: We don't need something else to take that place ? C: Yeah . C: No . B: Okay . C: 'Cause that that was just a bought-on extra , you could just take that out and that would be fine , yeah . B: Okay . A: Seems fine . C: Yeah , I think that's brilliant . A: Except voice recognition , everything is Yeah . B: Right , so we've done that . B: Okay . B: Product evaluation . B: We've done room for creativity , haven't we ? C: Yeah . B: Because we've got decisions that we would have made that we weren't didn't feel able to make . B: Um I presume we discussed leadership and teamwork . A: Mm-hmm . C: Yes . A: Yeah . B: um in the sense that um did you feel like a team ? B: Or did you feel like uh autonomy ? C: Yeah , I'd say , as a team . D: Although we had our separate tasks , there was so much interaction , so much that we needed to um bounce off each other . A: I think we had a nice time . C: Yeah . C: Find out from each other , yeah . D: And I've certainly felt heard , listened to in that in relevant areas we've been able to , you know , give and take and adjust our remit where necessary . C: Yeah . B: Mm-hmm . A: Yeah , I think there was uh very constructive feedback by everybody . A: It's not like people trying to cut each other . A: There is more of uh true cohesive teamwork . A: We came to a very predic creative design , yeah . A: Yeah , and uh Yeah , I think . A: And Sarah , you coordinated the work very well . B: Thank you . B: How did you find it ? C: Yeah , no , I thought it it went really well and I yeah , I I feel that everyone was listened to and all the points that were raised seem to have been sorted out , although we didn't quite make the voice recognition in there , but that's that's good . B: Yeah . C: I think it would have made it into the final product if it was actually if if if we'd seen the marketing before the initial specification was put out , I think maybe it would've come out a d little different , but yeah . B: Yeah . B: I liked the fact that we could say an idea and it'd be suggested that that wasn't the best idea , but no one felt like shot down , you know , y it didn't matter it saying what you thought , because if it wasn't something that was that relevant , then it didn't matter , 'cause it was just another idea in the field . C: Yeah . A: Yeah . C: Mm . B: I like that . D: Yeah . B: Um teamwork . B: Well you two created that wonderful specimen of a Play-Doh model . C: Yeah , well . A: I think that was the best part of the 'Kay . B: Um uh I'm still not caught up . B: But that's nothing to do with the teamwork at all . B: Um Maybe . D: Maybe we should think of branching out into children's toys and fake mobile phones as a side line . D: And fake R_C_s . B: No , that was quite fun . B: Um means , whiteboard , digital pens , etcetera , what does that mean ? B: Any ideas ? D: How do we evaluate the materials we had for communicating and sharing information ? C: Discuss which ones yeah . C: Yeah . D: Could it've been better , was it adequate ? C: Yeah , I think I think we probably woulda used the outer email system more , had we actually had had more time and if we'd been separated more . B: Had time to kind of Yeah , 'cause we could just sort of say , sorry what did you say about that or what do you think about that , rather than having to email it , yeah . D: Mm . C: Yeah . C: Yeah . C: Yeah . D: Yeah . B: But it was nice having it there . B: Um like the whole picture of the thing . A: Yeah , moving around the room . D: Yeah . A: But I think it's good , like uh we spent times individually . A: I never thought of a remote control with a flip top . B: Yeah , I think it's new ideas in general , rather than Mm . D: It's really borrowing from other areas , it's , you know , bringing things from other areas in , it so it's I mean nothing is new , but it's applying it to a d in a different area . C: Yeah . C: Vegetables . A: That's mine . C: Yeah . B: Yeah , no . A: Yeah , it's The thing is Yep , sorry , go on Sarah . B: Well they have to come from somewhere , don't they ? D: Absolutely , yeah . B: And as sh as w sorry , you go . B: Um as was shown by your presentation with all of the other controls , remote controls , no one's thought about it particularly . C: No . D: Mm-hmm . B: I mean they're slightly different , so if someone's been shut in the room and said make ours a bit different from everyone else's , 'cause it's w something we should think about , but obviously no one's put any great deal of thought into it . D: Mm-hmm . C: Yeah , I do I don't think the the companies are really concerned . C: They're just like we've got a D_V_D_ player , does anyone remember the remote control ? C: Can't you get the one that we used for the last one ? C: Yeah , just jazz it up a bit . D: Yeah . B: Mm . C: Uh d they don't really think about it , because normally , the remote control isn't the product which they're trying to ship . D: Yeah . C: They're trying to ship the D_V_D_ player , the video player , the T_V_ . D: Yeah , the focus isn't on to that , yeah . B: But then when it everything is really smart , and you've just got this big chunk of black thing sitting on your coffee table , it doesn't go , I mean if you could have something that's a proper funky thing , a funky item that's individual , individual to you , I mean they could even go into um you go in with an idea and they design it on Photoshop and then they just get it printed on the plastic , you would pray you would pay a lot extra , because it's individually being a plastic was being made for you . C: Yeah . C: Yeah . C: No . C: Yeah . C: Yeah . C: Yeah . B: But people could have anything that they wanted . C: Mm . A: Surprising to me is like uh people give a lot of attention to modifying mobile phones , like a real want to see a new launch or something like that . B: Because of the produ Mm . C: Yeah . A: And new f television products coming up , but nobody giving uh much idea to this . D: I think it's really good that this has been very market research based , because just going back to mobile phones , I mean this is the first change in remote control devices that I can really , you know , say is is obvious and visible . A: Like Sarah was telling , everything's Right . D: We see it in mobile phones a lot , and tha that's where we've borrowed a lot of our ide our ideas from . D: There are innovations in that that people don't really want . B: Yes . C: Yeah . D: I see people wanting a model of the phone they were really happy with , and they can't get it anymore and it's innovation for innovation's sake , and I think it's wonderful our company's so R_ and D_ based . B: Yeah . B: Well , it's innovation for money's sake . A: Mm-hmm . B: The the people have to keep buying . D: Yeah . D: But forcing it onto people , yeah . B: Yeah . D: It's things that , you know , they might want to buy the thing they really want . B: And you can't get you've got your handset that works fine , but you can't get the battery anymore for that type of phone , because the phones have moved on , things like that . D: Mm . D: Mm . D: Or there isn't a cover to fit it or whatever , yeah . B: Yes . B: It's madness . B: Um In closing There we go . D: See I think I think it was just the produc uh just the production cost of the phone . B: Um our costs are below budget with recommendations that they the budget be increased , but I think I don't know , d what do you think ? B: Do you think that's takes into account um overheads like us being well paid kind of a thing ? B: And the heating for the building , do you think our budget includes everything , all the costs that are going out ? C: Well . C: I think that was just the the physical . B: So it looks well it looks like it's gonna be fifty percent profit , you've still got all of the overheads to come out of that . C: Yeah . D: Mm-hmm . B: So maybe increasing it , you would also have to increase the price that it's sold at . C: Yeah . A: Maybe fifty percent more . C: Yeah , I think yeah I don't from the market research . B: But I think but you were saying that that's quite Hmm . D: But I think in the remit that we were given , it was very specific . D: I think we've done what we were required to do , and I think there'll have to be another project team or a new project for us to look at at those kind of things . D: I don't think that's something we have to look at and find a way of raising the cash for . B: Yeah . C: No . C: Yeah , it was I it's top secret . D: I think we've done very well to get within budget and it still makes such an innovative item that I think people are really gonna want . B: Mm . B: Yeah . A: Yeah . B: It's a shame it won't ever get made . D: I know . B: Maybe it will . D: Maybe it will . A: Who knows ? D: Maybe they are gonna steal our ideas and sell it . B: Maybe someone'll r run down and patent it . C: Um it's it is it's a conspiracy going on here . B: Um the project has been evaluated well and truly . C: That's what it is . A: Yeah . D: Mm-hmm . B: Um and we've got the meeting survey and questionnaire . A: There's a final questionnaire . B: Oh , so we've got about fifty minutes to catch up with everything that I fell behind with , so I'll be delegating in my um role as Project Supervisor , so good luck . C: In your yeah . A: Celebration , you didn't talk about that . B: I think the celebration is the twenty five pounds . B: Either that or we'll be dancing on the desks . B: Oh . D: Questionnaire . C: Okay . C: Is that it then ? B: Um yeah , just the last , I think . C: Awesome . B: I think I've got minutes for two of the meeting and the last thingy . D: Questionnaire done . D: Oh , I didn't have to rate you on how much you influenced the meeting this time . C: Was that not the questionnaire for the how you felt you'd done in your thing ? D: Oh , right . D: But do we not sometimes evaluate in these meetings too ? C: I don't think . C: Yeah , the the s yeah . D: Yeah . C: I think yeah , questionnaire seven was the one I did just before the meeting . A: Yeah . C: Mm .

The Project Manager went over decisions from the previous meeting. The Industrial Designer presented the prototype and discussed its look, its internal components, and its interface. The Marketing Expert evaluated the product according to the initial product goals. The group then decided that enough of this criteria had been satisfied for the project to continue. The Project Manager presented the final cost of the device which exceeded the initial projected price point. The group decided to remove speech recognition but to propose to the management that it remain in the design. The group then discussed their effectiveness as a team. All members felt that they interacted well and that they felt they could be creative. The Marketing Expert felt that the market-research based approach would help the project's success with consumers. The group did express, however, that the budget was overly constraining. The Project Manager instructed the group to fill out a final evaluation questionnaire. The group will suggest to the management that speech recognition remain in the product design. All members will fill out a final evaluation questionnaire. It was decided that the speech recognition component seemed feasible, so it was added to the prototype design to provide a device locator function. It was removed when the project exceeded its initial budget, but it will be suggested to the management that the speech recognition should remain in the product design. The plastic case will be a neutral color, and the changeable rubber cases will be available in vibrant, fruit colors. The LCD screen will appear only in black and white. The company logo will appear on the inside of the device when opened. The group decided that the device fulfilled enough of the project's initial goals to continue in production. There was a lack of cost information at the beginning of the project. The group did not know how much the features made available to them actually cost until the prototype was constructed; their prototype design may have been different had this information been available at the beginning.

A: . B: . C: . A: Right well . A: Welcome to the what should be the last of these meetings and uh it looks like we've uh done a good job here and uh we'll just go through the the final uh the final details . A: Um okay , oh the um th the the minutes of the last meeting uh I think we'll take those as read , um Okay the um th the the next uh thing we we we'll have a look at the uh th have a look at the prototypes and uh look at the uh evaluation criteria and finance and then uh uh just tidy up with production and um and then we can close . A: Um So f if if you'd like to uh present your your proposals . B: Uh okay we basically have the same kinda lay-out here it's just um you hold it like this and it gets kinda moulded to the to the shape of your hand , basically . B: Um on the left we've got the scroll for the volume , on the right we have buttons for the channels up and down and that kinda so you can hold it and scroll , or you can hold it and and push . B: Uh this is the power key , um it's kinda like the biggest so you know how to turn on . A: Uh-huh . B: Uh that's the little menu key . B: This is the infra-red section so you g it'll be sending rays and if you're you know pointing it like that it can send it , or if you hold it up like that it'll send it . A: Yep , yeah , good , good . B: Uh we got a microphone there which for all the voice commands so you can you know talk to it like that and it'll still understand . A: Uh-huh . A: Yep , right . B: Um the logo is down down there um and has the cover on it and you can see like it just kinda goes the red bit's the cover and it kinda goes over everything and then there's holes for the buttons to come through . A: Uh-huh . C: Mm . C: S And so we figured it would be kind of you know a light weight plastic , just kind of a light non-descript grey so that people'll wanna buy the covers and then the covers will be that sort of rubbery material like they make iPod covers , so they kinda just stretch over . A: Yep , yep , mm-hmm . B: Um . B: Mm . A: Uh-huh . A: Yep yep . A: Yep . B: Mm . A: showing me age , I don't know what i c iPod covers are like . C: Yeah , well I I didn't know that but yeah they're kind of it's just kind of a rubbery and that way you know spongy like is something that people wanted and it just sort of stretches over and that way I think probably helps protect it a little bit too as well and just kinda stretch it over and it'll just stay on and then the buttons come through and so and then the each one of 'em on the very end will have the logo with the yellow circle and the R_R_ . A: Yeah yeah . A: Uh-huh . B: Yeah . A: Okay , yep , right . B: Mm-hmm . B: But it's also e e easier to put on versus like mobile covers you actually have to screw them on and stuff and you kinda sometimes have to get someone to do that for you . A: Okay . B: This is very much you should be able to stretch it over yourself and it'll be fine . A: Yep . A: Okay , good yeah . B: Yeah . B: Yeah . A: Yep , right . B: Li that'll be the covers as well , yeah yeah . C: Yeah . A: Yeah , yeah . A: I mean tha it's it's a detailed point , I just wondered I mean h how will people put these down I wonder ? C: Like that . A: Right . A: Okay for some strange re reason I had it in my mind that they'd put them down vertically but uh uh Yeah , uh no because particularly if they've dif if they're gonna have it as a you know as a fashion item uh I mean it it's uh it it's just I mean it's just a minor detailed point , but um as you say you can just make the base a little bit bigger and uh Yeah and uh it just needs another uh another logo somewhere is is is is all it gives gives people the option and if if say if they've got them um because actually have several upon the uh Yeah , well . B: Yeah it could stand , yeah . C: Oh . B: Well we could broaden the broaden it out a bit so it would stand like that . B: Yeah , standing . B: Yeah , we could just widen it out uh Mm . B: Mm . D: Could have one for your stereo , one for your D_V_ player . B: Mm , yeah , yeah . C: Yeah . B: Have to if we just lengthen it I guess so it comes down to the base of the hand and then flatten it out and could sit there . C: Yeah , just kind of Or just make it little . A: Yeah but that that's uh but uh no the the the overall uh the overall concept is uh yeah yeah , no no , I mean that's these uh Yeah . B: Yeah , mm . C: Somewhere like that so it just sort of Yeah . B: Yeah . B: Yeah . B: We might have to lengthen it so it kinda your hand still holds it and have it there , yeah , yeah , yeah like that , like that . D: Yeah I kinda had a a kinda a natural kind of a idea where it's like more of a kind of like a kinda maybe slightly like thinner , yeah , kinda like that kinda like a flower or a plant for the more natural kinda Uh yeah , just click there . B: Yeah . C: Bu . A: But uh yeah but no th but the yeah the the the Yeah , yeah , yeah , I mean it it's uh wouldn't wouldn't do that , indeed yeah . B: Mm . C: fall over . B: The final product would actually stand up , yeah . C: Yeah . A: But th th but th yeah th b the these were all minor minor uh minor details , I think the uh the basic concept i i is is absolutely bang on and the i it certainly meets our criteria of being uh of you know looking different . B: Yeah , yeah . C: Yeah . B: Yeah . C: 'S a little longer . B: Wee Mm . C: Yeah . A: Um , so good that's that that's excellent . A: Um right let us um What's on the next one ? A: Oh right yes , let's have a look at the um f finance . A: Um , now we're given a a clear design brief , uh if I get the uh spreadsheet up . A: Oh . D: Uh the the maximise button . A: Oh right . A: Ah . A: Good , this is why we need to make these things simple so that the uh the the the boss can understand . A: Now I've um this is the company's uh uh costing for for various uh uh aspects of design and I I I've treated some of these slightly uh liberally given the constraints placed on us , um I wouldn't know for in for instance if if they require us to have it in the corporate colours , then that is not a special colour , that's a that's a standard colour . A: Uh , so we're just simply on batteries , the the one th the one decision I've had to make is that um we're we will have to find a s a regular standard chip to to do this with and I I um I'm I'm I'm certain that they they are around so , um that I don't think is a a serious problem . A: The uh the the voice sensor is is expensive but we we made a a basic decision that that was absolutely fundamental to the to the design so that that has to stay . A: Um then again the the the the shape of the case means that it's it's expensive to uh um l to make 'cause of the the th the double curves but on the other hand because of our overall fashion concept um we we should exceed the the sales targets . A: Um it's simply made of plastic so th that's uh that's no problem and uh um just because the whole the colour of the the whole thing that's uh uh there's some cost there . A: Um and uh we haven't actually got a scroll wheel we we we got push buttons and and a simple uh um slider so um and the and the the buttons are uh uh well I do don't know that they're special colour . A: Anyway the the costings uh come in at exactly on target at twelve point five uh but I thi I think we have a a very strong case to argue that uh what what we've got is is so in innovative and uh and different that um any any slight compromise we have to make on on cost is is offset by the uh you know the uh you know the the the the concept of it being a a fashion accessory and and having the the interchangeable covers so uh um you know the if if if the management expect us to be techno again fail again technologically innovative um that they they have to accept that we we can't operate absolutely within uh the constraints that they give , so uh we we we present this as the uh the company's uh the the company's way forward and uh uh I I think we can argue that we we have uh come in on on budget . B: Mm . B: Mm . A: Um . A: Okay , uh . A: So um . A: Does anybody want to uh uh Andrew do you want what do you want to say about um the uh yeah the evaluation where where you know well where where we're where where we're at ? D: Evaluation . D: The the product or the project ? A: The the the well the I meant the product . D: Um , well well my presentation just now ? A: Yeah . D: Sure , uh can I get the Cheers . A: Oh sorry yeah um , mm . A: Mm . A: More loud clicks in the microphone . D: There we go , oh . D: Method of evaluation testing the product was to just if it met all the criteria all the conditions that we set out to set out to solve , from the point of view of the the consumer and the management . D: So what I've been asked to do is , on the whiteboard um gauge our team response to these questions . D: So , on a scale of one to seven , one being true and seven being being false . A: Seven being a nice round number to work to . D: Yeah . D: And then at the end just take an average Yes . A: Tr On for true and seven for flase . A: Yes . D: So uh . D: So , look at these questions . D: Is the device f flashy and fashionable ? A: Well I think most definitely . B: Yeah I'd say definitely a one yeah . C: I think it is yeah . D: So uh and also uh technologically innovative ? A: Yes the voice technology indeed . B: Yeah , defi yeah , yeah Yeah . C: Yeah . D: Easy to use ? A: I don't see we could've made it any easier . C: Yeah . D: Uh suitable for the consumer ? D: That was um Yeah . A: Totally . B: Yeah definitely . C: Yeah I think it made we met all of the consumer wants . B: Yeah . D: Uh is it complicated ? A: No . C: No . D: Doing pretty well so far aren't we ? D: Uh functional ? A: Yeah . B: Yeah definitely . C: Yeah . D: Um . D: Where are we ? A: found easily . D: We've b built in the the speech , where are you , function . A: yeah I mean that's that's Yeah . B: Yeah . B: Yeah . B: Yeah , mm-hmm . C: Yeah . D: Uh-huh . A: Does it take long to learn to use ? A: Shouldn't . B: No , not at all . D: Mm-hmm . D: And uh , what else ? D: The R_S_I_ compares to the current standards , well . A: Less buttons so it must be . B: Uh Yeah it is sorta the the handle more ergonomically correct as well . D: We we uh yeah it was our it was a we made an actual effort to Um will device appeal to all age groups ? C: Yeah . A: So yeah , um um . B: yeah . A: I think it will because I mean uh old older people who can't manage the buttons anyway will actually probably like the like like the voice bit so And it's it's it's well I don't think we're actually charging a particular premium anyway , in the end , so Yeah . B: Mm . C: I think so . D: Yeah , uh that's a good call , yeah . B: Mm . D: Well we had the we had the data saying that old people will be less likely to pay extra money but the funct the increased functionality , the e ease of use of the device might make up for that . B: Mm . B: I I I think it will tend to appeal more to younger aged groups just 'cause we have gone with the fashion focus and the younger people tend to would be more conscious of that aspect of it , but um I think it should still appeal on a certain level to everybody , yeah . D: Mm . C: Yeah . A: Yeah . A: It will appeal f for dif for different reasons but it's it's uh yeah yeah so I I yeah I Yeah , so I think we can reasonably say it's another another one , why not ? C: Yeah I think just the simplicity of it and not having to learn to programme and not having you know a million buttons . B: Yeah , yeah . B: Yeah , yeah . B: Yeah . B: Mm . D: Uh can you just click the my mouse to move onto next page ? D: Uh , yeah and what h did we make the management's Um . A: in in in in my interpretation of management's instructions uh is that yes it it meets the requirement is t it's television only , it's it's simple to use , um it's it's it's within budget , um I it's uh yes an an any minor points we we we argue . B: Yep . B: Mm-hmm . C: Under the cost . B: Mm-hmm . B: Yep . A: So uh I I think we've done an amazing job in uh coming up with what Need a need a calculator for that . B: Yep . D: Okay . B: Well done us . D: So uh one two three four five six seven eight nine ten eleven . D: Eleven divided by eleven's one so equals average of one . C: Yeah , . D: And that roughly concludes my evaluation of the of the product . B: Excellent . A: Okay , nick the cable back then . C: I mixed up the colours a little bit . B: Oh no that's Uh . C: I think I all wrong . A: Ooh . A: Right do um either of you want to uh say anything ? A: Mm . C: Mm . A: Before I uh No . C: Ps I don't think so , I mean I think we worked well together and looked really at what the consumers wanted and what we were trying to make and you know , seemed to discuss things pretty well and come to group consensus and Yeah . A: Yeah . A: Yeah . B: Mm-hmm . A: Well that's right , I mean th this this slide here I mean the satisfaction with uh room for creativity , I mean I think we've allowed ourselves uh as much creativity as the uh the the the product uh allows . B: Mm . B: Yeah , definitely . A: Um I won't comment on leadership , uh teamwork I think we've uh I think everybody's uh worked pretty well together . B: Mm-hmm . A: Um we've just about coped with the whiteboard and digital pens , uh I think the results speak for itself and new ideas found , um , again gi no given relatively everyday product , I think we've v very uh very effectively come up with a a new uh uh a new approach . B: Mm . C: Yeah . B: Yep . A: Um are the costs within budget ? A: Yes . A: Is the project evaluated ? A: We're we're all happy that it it meets all the criteria , um Thank you very much indeed , I think that I think that's uh I think we can go f for an early bath . B: Yep . C: Alright . C: Yeah . A: So I call the meeting closed . C: Okay . A: Not sure how far ahead of schedule we were there .

The project manager opens the meeting by stating the agenda. Then the industrial designer and interface specialist present the prototype, showing where they placed each button, function, and the company logo. Then they talk about the material they chose, which is light gray colored and light weight plastic so that people will want to buy covers. Next they take a brief look at the finance by examining the materials used, chip required, shape, and color. They are exactly on target at twelve point five. Next the marketing expert administers the product evaluation, and the group talks about whether the device is flashy and fashionable, technologically innovative, easy to use, suitable for the consumer, complicated, how long it would take to learn to use it, and its appeal to all age groups. They come up with an average of 1 for the evaluation. They briefly discuss the project process and agree that they worked well together, had excellent teamwork, and created an effective product that meets the budget cost. They close the meeting by thanking one another. NA. The remote will be made of light weight plastic, and a light gray color. The changeable colors will be made of ipod cover materials, a rubbery, spongy, stretchy material. The remote will have volume slider, channel buttons, power key, menu key, infared section, microphone for voice commands. Double curved shape. The group is exactly on budget, not including the interchangable covers which they have not calcuated in.

A: . B: . C: . C: . D: . D: . D: . D: . D: . A: Think we can first . C: Right it was function F_ eight or something . B: Mm . C: This one right there . B: Tha Okay . C: Okay . B: Who is gonna do a PowerPoint presentation ? C: Think we all Huh . B: You will as well ? C: Oh I thought we all were . C: Yeah , I have one too , okay . B: Okay . C: S Whoops I forgot to put the thing on Okay . B: Yep . A: Right . A: I just wanna 'cause basically I can't re I've really crap at remembering everyone's name so I just wanna rather than going uh Miss Marketing and Miss this and Miss that wanted to know your names again . B: Okay I'm Okay . A: just gonna leave this up here 'cause I'll you know . C: Yeah . C: Sure , that's a good idea . A: So Okay , and Gabriel . B: I'm Catherine with a C_ . B: C_A_T_H_ E_R_ I_N_E_ . C: Uh Gabriel . A: E_L_ is it ? C: E_L_ . A: 'Kay . A: And you're s r R_E_I_S_S_ Okay . D: I am Reissa . D: R_E_I_S_S_A_ . D: Double S_ A_ , yeah yeah . D: Sorry . A: 'S just a bit nicer calling people by their names I think . B: Right . B: True . A: Uh , right . D: Mm 'kay . A: Okay , right , welcome to meeting B_ . A: Um this is gonna go a lot better than the last meeting , basically , uh 'cause I know what I'm supposed to be doing now . A: I am your Project Manager , and , uh yeah , I'm just here to sort of liaise between the three of you and get things going , get people talking and and I'm gonna be making notes and sending them off to the powers that be and stuff basically . A: Um right , this for the purposes of this meeting what this meeting is all about is um I'm gonna have some presentations from all three of you , what you've been working on for the last wee while , when you haven't been getting hit with spam on your computers and and , you know , filling out silly questionnaires and things . A: But hopefully you've been actually been doing something productive . A: So we're gonna each of you gonna give us a litt a little presentation . D: Mm . A: Um . A: Then we're gonna work , you know , from each of your presentations . A: We'll we'll uh talk about what we actually need as a final coming together of it all . A: Um and then we'll , yeah , we'll sort of conclude anything else comes up at the end of it . B: How long is the meeting ? A: This meeting it's not very long . A: It's uh probably down to about thirty five minutes now . B: Okay . A: So I want each of your presentations to not be too long , five five minutes , something like that . B: No problem . A: Um if you haven't done a PowerPoint thingy , it doesn't matter , it it just it just says that you it's that's just one particular medium . A: If you haven't had time to prepare one , you can draw stuff on the noteboard , you can talk to us , you can you know however you want to do your little presentation , basically , you can . A: Don't feel pressurised into using this thing . A: 'Cause I don't . A: Uh okay . A: So um . A: You okay over there ? A: Reissa , are you uh b are you joining in with this meeting here or are y or are y or are you are you just are you just uh doing some Internet shopping there ? D: I'm fine . D: Yeah . D: I uh yeah , yeah . C: Think she's finishing up her presentation . D: D I mean , I I'm finishing off my presentation . D: No no . D: Uh I'm done . D: Okay . A: Okay , jolly good . A: Alright , let's have um well , we all know that it's it's a remote control that we're gonna be dealing with . A: I think the first thing we should look at is um probably the um what it is that it is actually supposed to be . D: Mm . A: So that's gonna be you Catherine , if we wanna hear from you first . B: Okay . B: Okay . B: Um just connecting this . B: Are we getting i Really ? A: You don't have to worry about screwing it in just there you go . B: Okay . B: Cool . B: Okay . B: So I've got a very quick uh Uh . B: Okay . B: So the working design , I've got a very quick presentation on this , so um I've oh no , you can't see a thing . B: Oh well , I'm gonna draw it on the board then . B: It's in blue uh , and I couldn't change it . C: Oh . B: We it's fine on my screen , but never mind . A: Ah . B: So um the idea is that we've got the energy source um , which in our case will pr , oh well okay , never mind . B: So um I think maybe uh two batteries , I dunno what they're called six , or something like that . A: Mm-hmm . B: Uh and then um then on the uh remote control itself will have um the sender for the signal , which could be uh an infra-red signal , um which will be sent by an electronic chip . B: And uh the chip will be controlled by the user interface . B: So we'll hear about that later from Gabriel . A: Mm-hmm . B: And uh the sender will send to the telly itself an infra-red signal to tell it to switch on or switch channels . B: Um and that's it really for the working design . A: Great . A: Okay . B: Sorry the presentation wasn't very uh clear but Really ? A: I prefer the pe I prefer the human touch personally . B: Cool . A: Yeah . B: Um , should I erase this or Okay . A: Do you wanna just give us a moment , I just wanna copy this down . A: Um I dunno if you guys have got any questions for Catherine on any of this ? B: Fine . B: Or suggestions ? D: Is a battery like the only way of No , no No I meant like No 'cause like cha 'cause always changing um um batteries can get like annoying . B: Well , it's just , you don't want it plugged in really , s In indoors . C: Yeah , alternate energy source , like win wind power or Bicycle power . A: Yeah , you blow on it and i Yeah , it's worked for the last fifty years you know . D: The battery's down and maybe , I dunno , solar charged ? B: I dunno , swi I th I th I think changing your batteries once every six months is not really a pain , but Yeah . D: Mm . D: Yeah . C: One question I have , and I don't know how much control we have over this is um , as far as the infra-red signal , do we have control over , you know , how far away you can be from the receiving unit , the the T_V_ , and still have it be operational ? C: I mean , maybe we want one with a strong signal stream . A: How far away is your television ? A: It's never gonna be more than it's never gonna be , you kno unless you've got a T_V_ the size of a football pitch , it's not doesn't have to go that far , does it ? C: Uh That's true . B: Well , the thing is uh you you don't Well , we can make the the signal strong enough to go through walls if if you fancy it . A: Doesn't have to go through a wall , because you're not gonna be looking through a wall . D: Yeah , but if like you're on the phone in the other room and you need turn television off or something and you don't really want to go into the put the telephone down , and go into the other room . B: I didn't think about that but Why not ? D: How about Bluetooth ? D: Instead of using infra-red , use Bluetooth . D: Isn't that a better signal ? B: I just think that it's it's gonna cost more and I'm I'm not sure it's you're gonna use it . A: Yeah , yeah I d it sounds like you you w don't wanna overcomplicate things . D: Mm . A: You know we don't need it . B: It's a fancy idea uh it's quite nice , but then I don't th I dunno , either you if you wanna watch the telly you're in the room , you are gonna But Oh , we can we can keep the idea if you i We can see at a later stage , maybe , I don't Do you need the border ? A: Yeah , exactly . A: Basically , we're we're desi we're designing and marketing a television remote control unit . A: We're not w w w w designing something that you can plug in a headset to and and you know connect to your laptop computer and stuff . A: It's uh Okay . D: Mm . D: 'S just an idea . A: Right , well done , Catherine . A: Um Gab Gabriel let's uh let's hear from you on on on such things . C: Okay . C: Uh I'm just gonna use the PowerPoint uh . B: Okay . B: Sorry . C: Technical . C: Okay . D: Adjusting . C: Okay , so , while this is warming up , there it is uh . D: Yeah . C: So I'm doing the user interface design . A: Mm-hmm . C: Yeah , and basically uh , as far as methods , I was I was looking looking at looking at uh already existing remotes , trying to find some inspiration from designs that are already out there . C: Thinking of what we can retain , what we can do away with , uh what we what we can perfect a little bit as far as design um . C: we don't want to do something that's too radical of a change , I guess , I mean people want a remote that's familiar , that has their favourite functionalities um and and does the basics , but Um so we can improve what's out there and maintain that , the basic functionality that people want . A: Mm yeah . C: Um so things that seem like absolute must-haves uh would be a volume control , um so up-down keys for that , uh channel keys up-down , but then also a numerical key pad so that they can just key directly to the channel that they want , rather than doing up-down , and uh a mute button . C: Uh one thing that I didn't include here , that I forgot that we talked about last time , was doing um some sort of lock uh function . C: Uh , I don't I dunno , uh that's one possibility . A: Okay . C: And so in the research that I was doing there's basically two types of remotes , ones that are engineering centred and ones that are more user centred , which I don't know if I can access the web page from here , but I can show you uh . C: Yeah . C: So this is a engineer centred one , so you see it's rather busy , but it also lets you play your movie , stop your movie , fast-forward , all this , um freeze frame . A: Mm-hmm . C: Uh and this is a user centred one . C: Uh it's it's easier to g just glance at this and see what's possible to do , you're not gonna be staring at it for five minutes . A: Yeah . A: Great . C: And I judging from what what we all talked about during our last meeting I kind of gathered that that's what we were going after , uh or the direction we were going in at least . C: Um . C: So , the engineering centred ones uh provide a lot of functionality , but it can be a little bit overwhelming , so the user centred ones just focus on ease of use . C: Uh and this sort of overlaps with what the marketing person uh , Reissa , because uh we we need to find out what what people want before we make firm decisions on this . D: Mm . A: Yeah . C: So uh , yeah , that's me . A: Great . A: Okay . A: Now that's I just have a q a q question for you . A: This w um research that you've been doing looki looking at other , you know , existing units stuff . A: Um have you found that anyone else has do has looked into the locking function or Yeah . C: No that that that seemed like a novel idea as f as far as I know . C: I mean obviously another exists like you like you said in in mobile phones . C: That was sort of the inspiration for it . C: Um I've never seen that with in in all my years in in the remote business . A: Yeah . C: I've , haven't I've never seen a locking functionality . C: I dunno , what uh do you guys have a a yea or nay on that a feeling about whether that's really necessary ? A: Um I would say it's If it's simple to do , which I think it probably should be , even if it's a physical , you know , a f a like a f a physical switch or a physical cover for the remote , even something like that , um then yes , it's like , you know , like s you said earlier on ab ab ab a flip thing , something like that , but you know being physical . C: Yeah . C: Mm-hmm . C: 'Kay . C: Right . A: Look into . A: Um I've had word down from head office that something that we should be centred well , something we should take into account is um we've gotta keep the corporate image within this remote control unit . A: It's gotta d look like it's in the R_ and R_ . C: Mm . A: You know , the the company it's it's , from what I can see from our other products , are yellow with blue writing on them . C: Right . D: Mm . A: Um . C: And our motto is is we put the fashion in electronics . A: We put the fashion in electronics . D: Mm . C: I think I think we have to carry that mental . A: There you go . A: So it's kinda gotta look it's gotta look new and s you know something fashionable . A: If if remote control well , if telephones can be fashionable , then maybe remote control units can be . C: Mm . D: Mm . C: Well yeah these , I think , we can so we talked about the layout in my presentation and what I didn't mention yet really is is the sort of like the ergonomic design . A: Yeah . A: Because we need Yeah . C: I t I think we can make big improvements over these two that you see here , I mean . C: Uh , everything is going t ergonomic , you know , there's you know mice for your computers that are very ergonomic and keyboards and that could be one of our niches p sort of uh uh in the market , I guess . A: Great . A: Okay , fantastic . C: Um . A: Right , well done , Gabriel . D: Okay . A: Um Reissa . D: Where does it go into ? A: Let's plug you in , baby . D: Here ? C: Yeah . D: The blue thing . C: Uh , yeah , this is getting all . C: Mm . C: Yeah , then you just have to do function F_ eight and it should come up . D: Well , function F_ eight . D: No oh . A: Yeah , w it it just takes a wee while . C: Yeah , it just takes a second uh . D: Come on . D: Right . D: Okay . D: Okay . D: Well , for our marketing report uh we observed remote control users in a usability lab , and also gave so this is research and we also gave participants um questionnaires to fill out . D: Um total number of people tested were a hundred just so you know , so that hundred people were tested and these were the findings . D: So seventy five per cent of users find the remote control ugly . D: Okay , so they don't like the look of the remote control . D: Um eighty f eighty per cent of them would spend more money if the rem remote control looked really cool and fancy . D: So I think we all agree with that . D: Um current remote controls do not match well with the operating behaviour of the user . D: So , they don't like like the way they operate it doesn't like match how people behave . D: Um per cent of the users say that they only use ten per cent of the buttons on a remote , so probably if you have like one , two , three , four , five , the whole up to z ten , they probably don't use those , they only use the up and down channel . A: 'Cause we've only got five channels . D: exactly . D: That's another thing . D: Um seventy five per cent of users say they zap . D: Not quite sure what they mean , zap , goes like . A: I think that's k flicking quickly between channels . C: Yeah , you wanna navigate the channels quickly I guess . D: Yeah . A: Yeah . D: Mm . D: Um takes too much time to learn how to use a new remote . D: I think especially for uh the older generation . D: I know my grandmother doesn't like mobile phones , takes ages to work how to use . D: Anyway um and they also remotes often get lost in the room , so nobody can find them . C: Mm . D: So maybe tracking devices is a good idea . D: Um personal preferences . A: Wow . A: You are a child of technology , aren't you ? D: Um so yeah um I was thinking something easy to use , especially for older people . D: Um has to look really cool , flashy groovy for people to buy it . D: And it's easy to find , so I don't know whether maybe and also we asked them whether they wanted whether they'd be interested in um voice activating . D: So voice activation . D: So and this was what we came up with . D: Then if you look fifteen to twenty five this is age , sorry , age groups . D: So fifteen to twenty five said like ninety two ninety one per cent of them said yes . A: So there you go , yeah . D: Um so basically the majority except for the forty five to fifty five year olds for some reason didn't want a voice activated one . D: And neither did the older generation , but the younger generation who we are catering for , like who have most of the money nowadays , do want a voice act speech recognition in a remote . A: Uh but do the younger generation have the money ? C: No I would I would say the older the older people , yeah . A: They they don't . A: It's older generation , they're the ones that have gone out and People people from the age of thirty f there's a big drop off there . D: Well the twenty five to thirty five year old , and thirty five , and the thirty five to forty five , forty five point seven per cent say no , so So they don't Well These guys are growing up . A: For people up to the age of thirty five , you're kinda saying , yeah , they want it . A: Um but no they're not sort of most people that have the money are people from the age of thirty five to fifty five , uh 'cause they're the ones that have been working for twenty years . C: Yeah , that would be my guess as well . A: Um d and tha and that's a that's quite a minority there , so yeah , it's not even like fifty fifty that's th thirty five per cent . C: What about just from the the prospective of our manufacturing cost ? C: I mean if if it's twelve fifty per unit . A: Yeah . C: I mean , okay , there's Uh . D: Voice activation might not be the best . A: I would say scra I'd say scrap that straight off . D: Um also with um with buttons , a thing called R_S_I_ , so wrist sense Huh ? C: Repetitive strain uh rep repetitive strain injury or like from doing Mm . D: Yeah , repetitive strains injury , so they don't I think people who watch T_V_ maybe too often , keep changing channel hurts their wrist . D: I don't think so . B: Well maybe they shouldn't watch so much T_V_ then . A: So y so it's so it's so you got so that's something we should have a look into then i when desi when designing the ergonomics of see have a look if um there's any w any medical background we can find out about this . D: Yeah maybe not so hard . C: Mm . B: Maybe it could be , instead of pressing button it could be just touching a Yep . D: Yeah . A: Let's jus we just want need to cover our arses so that people aren't gonna sue us in ten years' time , say your remote control gave me repetitive strain injury . D: Maybe Mm . C: Yeah , we should probably consult with our legal department uh . A: Yeah . A: They're having a lunch break at the moment , but yeah . D: Yeah . A: I'll see if I can get see if I can get hold of them for the next meeting . C: Yeah . C: I think we can do some really in in that department , the the ergonomic department , we can make some some really good improvements . A: Yeah . D: Mm . D: Maybe th the buttons not so high up so you don't have to press so much , or we just like flat buttons , something . C: Mm . D: Yeah . A: Okay . D: So that is me . A: That's great , thank you very much for that , Reissa . A: Um okay , so we've basically we've decide we've d we've decided that it's gonna be , you know uh , we're going for a basic television remote . A: It's gotta be safe to use , it's gotta look cool . D: Mm . A: It's gotta be cheap . A: S um . D: Mm . A: Now going back to the uh industrial design of it , you know , we were looking at whether to use maybe infra-red or Bluetooth . A: I think , we should just go with the simplest option on everything , uh and that would be infra-red , energy source , that would be batteries . A: Uh mean we we can look into using the s , you know , the little tiny weeny batteries , all like special long-lasting batteries . A: Um . A: But a in there's no I don't think there's any point in making a remote control unit that's gonna last for fifty years , because technology will have changed and , you know , we won't have televisions in ten years' time . A: So I think we're all um pretty sussed on that . A: Um anyone have any questions ? D: Mm . A: Everybody happy in their work ? C: Yeah , it seems like we're all on the pretty much on the same page . A: Now this is good , we've got a good structure going on . A: We all know where we're going to . A: Have you been ge has have any of you lot been getting loads of crap spam on your computers ? C: Oh it's probably just you , 'cause you're the project manager . D: Well , just questionnaires . A: Yeah . C: Sell trying to sell your things . A: Yeah , stuff . A: Um okay . A: Do oh have you guys found out if we can if we can e-mail stuff to each other ? D: Yeah , you can . A: Right . C: Okay . A: Do all you all know my e-mail address ? C: No I don't . D: I think he's participant one , aren't you ? B: Well , in the project announcement , you've got the addresses , I think . C: I Uh Oh , it's just participant one oh okay . B: So Project Manager , it's participant one at A_M_I_ . C: Yeah . A: Can you all d e-mail me your e-mail addresses ? C: Well it's just w it's just it's just par participant one , participant two . B: You have them i you have them , but we'll send you an e-mail . A: Send me , yeah yeah , okay . B: You want to have friends , don't you ? C: So are we headed towards like a b a big yellow and black remote as far as maybe that's our next meeting that we discuss that . A: Is it yellow and black or is it yellow and blue ? A: I I kind of thought it was blue writing on a yellow background , but I might be just going a bit Okay . C: Well , it's like white on i white and blue on a black background with white with yellow borders . C: Maybe that's like getting ahead of ourselves . A: Well , maybe you can come up with a few with a couple of different ideas ? B: It wouldn't be Well you could It could come But it could come in different colours and have the R_R_ colours just somewhere like just around the lock button could be the R_R_ logo or colours and If . C: Mm . D: Can't we have different colours in the remotes , so somebody can choose different col like does it have to be of a certain ? A: Well , see the thing is is we've gotta keep the company image . C: Mm . A: It's gotta say people have gotta look at this remote control and instantly recognise that it's a Real Reaction i product . D: But if it's a R_R_ , it would be Real Reaction , like if it had a symbol on it . C: Mm . A: There's loads of companies that called R_R_ . C: Mm . D: Whoa . A: This is slog but this is the slogan , this is the the the the type . C: And this is something that came on down from from the higher ups , so , I mean , we are sort of beholden to them . A: Yeah . D: So we have to have it one colour . A: Well , not necessarily . C: Not one colour , but the pattern needs to be recognisable . A: But we have to incorporate it . D: Mm . A: Not necessarily even if i it just has to ye but you have to look at the product and instantly know that it's one of our products as opposed to a Sony product or a , you know , a Panasonic product . D: Mm . A: It's got to so maybe , so you can have a look at our our other products and see if they all follow a s similar vein , perhaps . A: Yeah . A: Yeah . D: Mm . A: Quite poss yeah . A: Well this is all your department . A: Mm okay . A: Well , well done everybody . A: And um , I think we uh stop for lunch now . C: Yeah , pretty soon I think , I guess that's now . D: Are we are we finished ahead of schedule ? A: We might possibly have done . B: Cool . C: Alright , see you all soon . A: If we've if we've finished at five minutes before the meeting's supposed to finish , then that means we get an extra five minutes for lunch . D: 'Kay uh . A: Yeah , there you go . A: Right . A: I just have to there's a few little bits and pieces I have to write down , but Take your headsets off , kick back , smoke 'em if you got 'em .

The project manager had the team members re-introduce themselves and then briefed the team on his own duties and on the meeting agenda. The industrial designer discussed the interior workings of a remote and the team discussed options for batteries and infra-red signals. The user interface designer discussed what features the remote was required to have and presented two existing products which were based on different concepts. The project manager then introduced some new requirements to bear in mind when designing the remote. The marketing expert presented research on consumer preferences on remotes in general and on voice recognition and the team discussed the option to have an ergonomically designed remote. The project manager briefed the team on the decisions made so far and the team discussed color options for the remote. The project manager will consult with the legal department to discuss the prevention of lawsuits from consumers claiming the remote caused RSI The remote will use regular batteries. The corporate image will be displayed on the remote. The remote will not contain a voice activation feature. The remote will have an ergonomic design. The remote will use a regular infra-red signal. How powerful the infra-red signal should be. Whether the remote should have a locking function. Whether to include a voice activation feature in the remote. If the remote should have an ergonomic design. What color the remote should be.

C: . C: Okay . B: So I see all everybody's here , 'kay . A: Mm-hmm . D: Yep . B: And we can start meeting . C: Okay . A: What's the agenda for this meeting ? B: The I will uh present here agenda with with with with slides to you . A: Okay . B: Um as you can see here . D: Perfect . B: So first uh just to mention I will take notes uh of this meeting and uh I will try to work them out and give them to you . A: Mm-hmm . B: I've also made notes of the previous meeting and um I was about to send them you but then uh I had to go to this uh meeting so you will get them too uh Um . A: Mm-hmm . C: Next . D: So y you are the secretary also . B: Yes . D: Right ? D: Okay . B: Indeed . B: Um . B: Then I hope you all have uh worked out some some uh some some presentations about uh about well you the the task given to you in the previous meeting . D: Perfectly yeah yeah of course uh-huh . B: Um . B: W We will uh in a minute we will uh start with them . B: Um , we will see in which order we will handle them of . B: Um then I will uh bring in some some some new requirements I I got uh from the uh account manager , I try to work them out , they were quite abstract , and we can have maybe have com some discussion about it . A: Mm-hmm . B: Uh Um about the functions and Well in this meeting we should really try to reach a decision about the target group and the functionality of the Yes I mean well yes w who are we going to uh to well to sell this , the customers , indeed yes . A: Mm . D: You mean the social target group who we wants to target ? A: Mm . D: Oh the customers , okay . A: Yeah . B: Think that's that's important matter . A: That's the big question yeah . B: Uh . B: So And then uh we will close this meeting uh and after this meeting we'll uh we'll have a lunch . B: Good . B: Um . B: Maybe um why uh Anna can you c do you have a presentations ? A: No , I don't . B: You don't have presentation ? A: I wasn't . A: No . B: Uh you want a table to to uh Yes yes maybe maybe you can uh can just talk about it or maybe you can use the whiteboard if necessary um . A: I c I can talk about it but I have no slides or anything . A: Mm-hmm . A: Well I've just been um presented with some research we've done in a small focus group so , a hundred people , just asked them about their remote control usage habits and what they want in a remote control . A: Um . A: It's probably can't email this to you , I've just got a web page with some data on it . A: Um basically it's saying that users generally dislike the look and feel of their remote controls . A: Um seventy five u seventy five percent of users find most remote controls ugly . B: Mm-hmm . A: Um . A: Eighty percent of users would spend more money when a remote control would look fancy . A: Um . A: Current remote controls do not match well the operating behaviour of the user . A: Uh seventy five percent of users said they zap a lot , so they use their remote control quite frequently while they're watching television . A: Uh . A: Fifty percent of users say that they only use ten percent of the buttons , so they've got a remote control with a lot of functionality but really most of the time they only use a small part of that . B: Mm . A: Um . B: Do you Do you have this uh information on the web page you said ? A: I have an a web page yes . B: Yes , mayb maybe you can can send an email to me later uh . A: Yep . A: Yep , sure . B: Uh about this . A: Mm-hmm . A: So basically um there's a breakdown of how much they use the different functions on a rem remote control . A: Um , power and volume selection are only used a few times within this uh per hour . A: Um , channel selection is used a hundred and sixty eight times um and then there's things like channel settings , audio settings , which are only used very infrequently . B: Mm . A: Um . A: Teletext is used um fourteen times in the hour , so it is used but not nearly as much as the channel selection is used . B: Mm . A: Um . A: An interesting thing that this report has brought up is that um fifty fifty percent of users report that the remote control gets lost a lot of the time in the room , so some way of some way of locating the remote control would be very useful to a lot of users . B: Yes yes , I have that too . A: Um . A: Thirty four percent said it takes too long to learn to use a remote control , they want something that's easier to use straight away , more intuitive perhaps . B: Mm . A: Um . D: It's it's easy to learn or how do you say it's Okay too much time to learn . A: Thirty four percent said it took too much time to learn to use a new one . A: Yep . D: Okay . A: Um . D: Not enough Maybe y y you cannot put this webpage online on the Ah it's it okay it's a webpage on the C_ it's a file okay . A: And thirty twenty six percent said remote controls are bad for R_S_I_ . A: I don't know how we'd go about combating that . C: What do you mean there ? A: For R_S_I_ ? A: Respet Repetitive strain injury . C: Okay . B: Mm . A: So . A: But Mm . B: They think that or do their doctor the doctor says ? B: But it's it's the opinion of the uh of the users huh ? A: Yeah . A: That's what the report says yeah . B: So mm . A: Um and then it's got a demographic breakdown on Uh I should be able to actually , if I email it to you now . C: You can disconnect it there no ? B: You can maybe just just Hmm . A: Oh no , yeah . A: Yeah . D: O otherwise you yeah . A: Um , s hang on . C: Then you can connect this one or this one yeah . D: You can connect this one . C: All to your computer . D: Yeah . A: Well . D: So these are important numbers that Matthew and I need to take into account for our functional um Yeah Yeah these numbers have have to be have to be taken into account for the uh both yeah user interface and functional design . C: Oh yeah . A: Oh I need to muck around with this . A: It's probably easier if you put it on yours and then I'll just email it to you . A: It's just a web link . C: Okay . C: Hmm . C: Yeah . A: One thing it goes on to talk about , which is interesting , is the hang on a minute . D: Because if there are many numbers and we need to select to to constraint uh our design based on what is more important . A: Mm-hmm . B: Mm-hmm . A: Yep . A: Um , one thing is interesting is talking about um speech recognition in a remote control . D: Speech recognition in Ah okay . A: And who would pay more for that and whether people would find it useful . B: D do you have numbers o o on that ? A: Yes , I'll just get this up . D: So that we don't Do we not need any button on the remote control it would be all based on speech . A: Well potentially yeah , um I think even for interesti yeah I think that would not work so well . D: Okay . D: Interesting idea . A: You wanna have both options . D: Okay . B: Well it would it would be a solution for uh when your remote control is lost , I mean when it has speech recognition then uh i then it doesn't matter where it is , my well it's we should be in range , or maybe it can respond and produce sound , so say where it is . A: Mm-hmm . D: Yeah . A: Mm . D: Yeah . B: But the these are all quite fancy features I'm not sure whether we will we can make this for for twelve Euro fi and fifty cents . C: Well it would be f No you can't . D: Yeah . A: Yeah . D: And we don't know where the state of the art of speech recognition is , maybe you know ? C: Oh . C: Well , it depends you know like there is uh it's a very small vocabulary that you want to do the operations like you want to say on , off , one , two , twenty three , yeah . B: Mm . D: But it's quite noisy if there is the T_V_ uh shouting . A: Mm . A: Yeah . C: It's it's going to be li it's not going to be s so easy but u usually it's going to be more of an isolated case but it's but I don't know with twenty fi Okay it's uh decline . B: Yes , that that that that's mm . B: Do you have some more important facts or can we go to the next presentation ? D: Okay . A: Um Well This is now talking about um who would pay for speech recognition in a remote control , who would pay more for it , um . D: So you had to to to summarise maybe the Mm . A: Ninety percent of the fifteen to twenty five year old market said that they would pay more , it goes down from there , seventy six percent for twenty five to thirty five , thirty five percent for thirty five to forty five , um twenty two percent for forty five to fifty five and then eight percent for fifty five to sixty five . B: Mm . C: Okay . A: Yeah . B: Mm-hmm . A: But we sh Yeah , it really depends where we're gonna be targeting this product , um , which we'll be talking about later I think . B: Decline with age , mm . B: Mm . B: Yes . B: We will talk about it later . A: Did you get the email ? B: Okay . A: Yep , that one . D: Mm-hmm . A: Just follow that link . D: I thi You us yeah yeah . A: It'll be in a different window , yep . A: That's left that one . A: Yep . D: Okay perfect . D: .. . A: Mm . A: So that's the figure that I was just talking about there , with the different demographics . C: Okay . A: Another thing it's talking about there is the L_C_D_ screen but there's no figures apparently on that . B: Mm . D: Mm 'kay . B: Okay . B: um Uh maybe uh Mael c c can you give uh uh your presentation uh ? D: Yeah . D: Mm I okay I stay I can move as far as Maybe I take your chair ? B: Oh , this is Mm-hmm , y y you can move , uh . C: Now you can move I think yeah . D: I okay . B: Yes . B: You can you can sa take my chair . C: It's a channel selection , a module , this and this function , go to the . A: Sorry ? A: Oh . C: Yeah . D: So I think as everybody knows uh I'm the uh Industrial Designer . D: And uh in this presentation uh this group presentation um is gonna focus on the working design of the the remote control . D: Um I'd like first to give a quick a very simple introduction , how does it work , so that everybody knows even if you don't have a very uh technical background uh what is it because I think in the product it is important . A: Mm . D: So basically um the basic function of a remote control is to send uh messages to another system that is fixed . A: Mm-hmm . D: And so an energy source feeds an integrated circuit , the chip , that can compose messages , usually uh through a um infrared bit and uh the user interface controls the chip and accordingly the the messages , alright . A: Mm-hmm . D: So my method for um designing the yeah the work design uh yeah first the the main point is that I would wish to to make a really functional product . D: I would prefer to have very functional um capabilities rather than fancy stuff that in fact is not used and doesn't work . B: Mm . A: Mm-hmm . D: So for that yeah as it's important to take into account the user requirements from the Marketing uh Expert uh Anna and um w to to we should agree on what are the technical functions uh for this remote control and I show you the the working design . A: Mm-hmm . D: So um basically uh here is a really large view of what we want . D: Uh we want an on off button , it can be uh it's simple but it's it's important , and also uh the to both channels as well as other buttons that come after , right . A: Mm . D: So the components I quickly draw here , is that in this part you have the remote control the the sender and on the other part the receiver so that's my method is um will be to well my aim would be to uh design the and choose the chips and the infrared um components to build the remote control right . A: Mm-hmm . B: Mm-hmm . D: So of course we need energy sources and uh uh the receiver a a receiver . D: This is very quick uh design , uh you stop me or interrupt me if uh you don't agree on it on that . B: Mm-hmm . D: And um so what I have found and after a lot of work actually I I draw this I draw for you this uh schema that can be maybe too technical for you but is very important for me you know . A: Well . B: Uh-huh . A: You drew it a long time ago ? B: Is huh overwhelming . D: And uh that's it so I won't go into details about that but uh these are my preferences to use uh that kind of components . A: Ninety one . B: No . B: And and why do you want these kind of component ? D: So . B: I mean , are they cheap , or are they uh reliable ? B: What were your Mm . D: So the the main components you see here are the cheapest I have found and yeah th you have always a compromise with uh reliability and uh i if it's expensive , but uh this one was not this one also really uh reliable um so yeah that's it for the working design , uh I hope you get clearer view on uh what what a remote control is uh in terms of uh technical components but maybe yeah No no no no we we will uh This is a preference but we can always change uh Yeah . B: Yes . B: It it it's more clear now I think . B: So Mm-hmm . C: But is it uh can you just buy it on the market and f plug it in or you want to ma Well it to du it's just you had to change the frequencies . B: What I w what I was thinking about uh the the the schema uh about uh the sender and the receiver , I mean can you can you get back to it ? B: Yeah uh , the receiver is of course already in the television and we are not uh able to change it . D: Of course yeah . B: So we we must adapt to the to the receiver . B: I I suppose there is a standard uh way of communicating to televisions uh . D: Yeah . D: We will use uh infrared protocol uh using yeah infrared and uh and of course we need to adapt to that protocol that already exists and but we what we can do is uh uh adapting the the chips inside uh to the best uh chips and uh infrared bubbles . B: Mm-hmm . B: Mm . B: Mm . B: Mm . B: Mm . B: Yes . B: Okay . D: Um . D: Okay . B: Thank you . D: The frequencies ? D: Yeah yeah . C: Yeah . D: Of course yeah in the chip you have it yeah . C: But you should be careful , people are sometime becoming problem , like a guy has recently designed a remote uh uh uh which could switch off any other T_V_s , so basically through all the things . D: That can control o other things . D: Yeah . B: Mm . A: Ah . C: So maybe we should think of yeah . D: Of course yeah we should take that into account in the uh Yes . B: Yeah yes I I I I I feel I I I think M Mael will will consider this uh th these things . A: That's handy . A: So if the b T_V_ in the next apartment's really loud , you can just turn it off . C: Yeah so you can just go on the street and then switch off everyone's T_V_ and you can just walk away You don't have to be near the T_V_ at all . A: Yeah . A: I like that idea . B: Maybe Maybe we can go to to your presentation uh Matthew . C: Yeah so . B: I I I assume you were finished here . B: Uh okay . C: Okay . C: So I can take I think mine now there . D: Okay . C: Okay so voila . C: Hmm I can take mine it's okay , voila , mm so mm . C: Okay . B: Oh . B: I Uh , sorry ? B: I know where it is . C: It's on the desktop . B: It's uh Yes . C: Technical function . C: Okay . B: It's uh Mm-hmm . C: Like so . C: Well . C: So um I'm going to talk a little bit about the technical function so wha what actually it's about what is the user going to do , I think my last presented what is going inside , so what's the user is going to see from the outside and how he is going to use it . A: Mm-hmm . A: Yep . C: So well the approach is that uh basically the idea is to send a message to the T_V_ set , as Mael has pointed , and it will be decoded by the T_V_ and usually we it is easier to have uh keys or buttons with which people can uh press and then um changing a button will basically uh change the message which is being sent to the T_V_ and uh um a and basically it sends an internal signal and decoded by the receiver . D: Mm-hmm . C: So p as um Anna has said that this ki people are interested in things which are you don't need to k press the keys , people are can have a speech recognition but this is uh s a question which will we have to see later . C: But in the present scenario is that you have certain keys and you press it like your mobile phone , and it sends a message to the T_V_ . B: Mm . D: Yep . C: And um so generally mm I don't have some figures sorry but um so there are two kinds of uh remote if you popularly in the household , actually so you have a standard T_V_ remote where you have just a on , off button and play , uh volume change and uh keys for the number and more than one digit option . C: And if you see for example righ right now uh uh even the one uh on more than one digit option is for two digit channel which is like ninety nine , but tomorrow you might have one fifty channels you know to browse or two hundred channels to browse who knows , but uh uh . C: Then there is uh this is the standard one with without any fancy thing you know like i it doesn't have teletext option , it can without any , it's a very simple thing , um which which you can vouch . C: And then you have uh what's the v video remote file which is like usually it has almost all the keys over there and , but it then it has other options like stop uh and then you play the movie or uh or fo fast forward the movie or something like that so i it has those so these are the standard uh commonly found remote controls in the uh market . A: Mm-hmm . C: And then whi which is generally used by the people . C: And then well personal preferences I would uh basically think of having a kind of aim for the next generation thing where the we could have both the uh the f a T_V_ and the remote video remote control because uh some of the keys in the video's remote control and the T_V_ they could be integrated together so that uh we could um aim for the like in the f coming future um that type of uh applications with Yeah . A: Okay . A: How would that work ? A: So you've got say maybe a V_C_R_ and a T_V_ which are separate , so you on my one at home I've got a V_C_R_ remote which then changes the channel on the V_C_R_ and doesn't do anything on the T_V_ , so is it gonna be like a switch on the remote that says t use the T_V_ or use the V_C_R_ ? C: Yeah . A: or does it know which one you want to use ? C: Um actually um you could you could think of um having s a y you can have a key which could tell y it could go to the video thing but um uh yo you you you still can't um in that case when it you use that the function should be able to take up the V_C_R_ option and you could play it or You can also think about having like um I in a few days you will be ha in in few ye coming years you might even have a system where you have a separate uh sitting setup box and uh you have uh um something like uh uh you do you do you suppose you are not able to watch some programme and actually it downloading all the time for you and uh you can just you know uh when you come back you could just switch on that thing and uh watch a program . A: Mm-hmm . A: Mm-hmm . A: Mm-hmm . A: Mm-hmm . A: Mm . A: Mm . C: In that case you want to browse faster , browse slow , you want to have those kind of functionalities . A: Mm . B: Mm mm mm mm mm . A: Mm . D: These are kind of next generation functionalities . C: It's the next generation thing , but it is going to come in couple of years . B: Mm yes , but I think it's i i it's already there , I mean the hard disk uh recorders uh I I've seen them in the shop . A: Mm . C: It's goi Yeah it's Yeah . A: Mm . C: Yeah . A: Yeah . D: Mm 'kay . C: So it's going to record your things and you and you you need basically the functionalities what you need in both uh uh video as well as in the standard T_V_ thing . A: Mm . A: Yeah . A: That's fair enough . A: Mm . A: But I don't think we're trying to make a universal remote here . C: No no we are not making a universal remote , we are just looking at uh giving a scenario , I have a T_V_ and tomorrow I am going to have set up box which is going to sit there and uh it's going to do that job for me . A: That's , yeah . A: Mm . A: Mm . A: Because y Mm-hmm . B: W w w w we need to decide on on on on in how far we go to in this . B: Mean , you can go pretty far I f I think with with with functions and possible uh future p uh prospects yes . A: Mm . A: Mm . A: Yep . C: Yeah . C: So Okay so that p ends my presentation . B: But it's good to keep in mind . A: Mm . B: Mm . B: Very well . C: Well . C: So we can always discuss about it for example uh the presently the video market actually uh this demand , video over-demand or what we call it as , it's presently booming up actually so it i like people are providing like uh things like uh uh movies , you can select actually so you want to watch a movie and uh your p your provider gives a list of movies , and then you select those list . D: Mm-hmm . A: Mm . A: Yeah . A: Mm-hmm . D: Yeah . C: And it basically you go off , it downloads the movie , it gives for you and then when you come you want to loo watch it on your T_V_ . D: Yeah . A: Mm . C: And thi this is going to come . B: Good . D: Or even you don't need to download it , it's streamed uh online uh yeah . C: Yeah it can be streamed online for you and you can say what time I want to watch the movie and Yeah so . D: Yeah . D: Yeah . A: Mm . B: Um , so u um I have uh received some some some some well points of of thinking over of my account manager and uh I would like to share them with you . C: Yeah . A: Mm-hmm . B: Um first thing is uh teletext is a well known feature of televisions but it's it's getting used less and less . D: Mm-hmm . A: Mm-hmm . C: Yeah . B: That's that's especially because of the internet of course . A: Hmm . B: So we should think about it um . B: Do we include it , and do we give it a prominent uh prominent uh place on on on the on well huh on the remote mot control itself . A: Mm . B: Uh as uh a in any case it's it's not used , well very much , but it's it is still used . A: Mm . C: Um . B: Um further yes we must think , uh do we stay uh to to television only , the television as we as we all know it with with broadcasting signals and you can't go back uh huh , or do we uh uh go further as Matthew indicated by supporting uh uh recording uh devices ? B: Uh indeed indeed . A: So D_V_D_s and V_C_R_s ? A: Mm . B: And and and the hard disk recorders . B: Um , furthermore , uh , w we need really need to interest uh y younger customers and then with younger customers I mean people uh below the age of forty , and our our current customers are mainly forty plus uh which well Forty . A: Mm-hmm . A: Mm-hmm . D: Fourteen or for O okay . D: So Mm-hmm . B: So that's to that's I mean there's a market but uh they will grow older older and you'll al always need to have the the future with younger people . A: Mm-hmm . B: Um therefore , younger people like trendy trendy designs , so that's w we should make our our our R_C_ as trendy as possible but it should also be uh have a reliable image , so when it looks too too spacey or too fancy people will think well does it work at all . B: Hmm . A: Mm . C: Yeah it's uh well you you can follow the ideas how you want to keep the keys , you know right now if you take it you have like zero , one , two , three like a keys separately , but suppose if you take the the present trend of mobile phones there are like big thick keys you press on the top , it takes one number , you press on the bottom it takes another number , and uh basically uh uh so the space covered so that you don't see two separate keys there actually so it it is like uh um i i it is like uh Yeah so . A: Mm-hmm . A: Mm . A: Mm . B: Ma Maybe Maybe you can draw it on the on the board uh Hmm . A: Mm . A: But I think taking the idea of getting inspiration from mobile phones is interesting , especially if we're going after a younger market , that's the the the mm the new and the funky things , that's , yeah , there's lot there's lots of pretty mobile phones , not too many pretty remote controls . D: Yeah . B: Yes yes mo Yes it's recognisable Mm mm . D: Because they are already used to that , you know , product . D: Yeah . A: That's Mm . B: And and they are skilled uh by using it . C: So for example uh Well uh Okay , it works . D: Mm-hmm . D: .. . C: Fine . C: So , for example you have uh presently uh keys like one , two , three like this , actually , and uh uh four five six like that and uh you can have keys like this in form like uh keys like that Forty minutes ? B: Mael can you hand me over this uh ? D: Yes . B: Uh thank you . A: Mm-hmm . A: Okay . A: How much longer have we got for the meeting by the way ? B: Mm well I think fi five min Mm-hmm . A: 'Cause we haven't talked about demographic at all and it's a very important issue . C: Yeah so you you you can have uh keys like uh which are which are like so . C: too sorry , so we basically don't change the uh original order of them but then the keys are more spacious , they don't look uh so there there is a very sligh thing , so if you press on the top it takes the one , it takes the three , uh four , sorry four here uh five and six , so the keys can be it looks you know not very much cluttered but it looks nice for you don't have too many keys but you can have a lot of options t if you press on the to Yeah . A: Mm-hmm . A: Mm . A: Mm . D: Mm-hmm . A: Mm . B: Okay . B: 'Kay I I think now that the idea's clear . D: Yep . A: Mm . B: Uh we should now uh try to decide um on our target group . A: Yeah . A: Which I think is quite tricky . C: Yeah . A: Um , basically we're trying to get people to buy a remote control wouldn't they already have a remote control with their television when they buy one ? B: Of course they have already one . B: So our our our remote control has to be better . A: But it's not going to have more functionality , 'cause it's only a low market , it's a cheap-end remote control , we can't beat modern functionality , we might we'll be able to beat them on th the look of it , th the design of it but that's not a big seller , if they're not just going to buy a new remote control just 'cause it looks pretty , they have to actually need it as well . C: Mm-hmm . B: Mm-hmm . A: So I'm not sure how we can get people to buy this thing . B: Mm . B: I well I think many people said uh in your in in your research uh uh uh the appearance of the uh R_C_ is is important when they are buying one but Indeed . A: Mm . A: Yeah . A: But why are they buying one in the first place ? B: So that will be about functionality Mm . A: Mm . A: But if people are buying a new remote control for functionality they'll buy a universal remote . A: I've got friends who've got so many things they need a universal remote , otherwise they're using five different remotes for their all their things . B: Mm-hmm . B: Mm . A: In that case they wouldn't buy our product , because it doesn't give them what they need in terms of functionality . B: So your you think we should go for a more u universal high-performance What do What do you think about What componen I don't know . A: Well , we can't , with the price range . A: We We're not building a universal remote , we're not building a high end product . D: Yeah we have yeah twelve point five Euros uh per uh per R_ s R_C_ and I think uh with this now you know that chips are very uh cheaps and uh we can include it in our control some new new features . A: Mm . A: Mm-hmm . A: Mm . D: Yeah . D: And um But yeah that's Ye I don't think L_C_D_ is not necessary well , th for long term . A: But yeah . A: If we're getting into universal remote territory , we're getting to L_C_D_ screens and things like that which would drive the cost up a lot . B: I don't know whether that's necessary . B: Is the L_C_D_ screen I think thi this could be this could be a market because uh universal remote controls uh tend to be uh quite expensive . A: For universal remotes If you mm . A: And quite complicated to use , yes . B: S so we can try to go in between , and offer a product which is not as expensive and not as complicated but but still but still people have the idea this is more functional than a normal uh uh R_C_ because it has more uh it it is in some kind universal . A: Mm-hmm . A: Not as flexible maybe , yeah , but s yeah . D: Yeah . D: Universal . D: Yeah . A: Mm-hmm . A: Mm-hmm . A: But if we're going for the say fifteen to twenty five age group then not many of them would actually own T_V_s to use a remote control on . B: Mm yes but w we're targeting I think on more on the on the twenty to forty group . A: Okay . A: So they're yeah . B: People yes . B: Who just have or already have a job and have the money but may not want to spend that much money on a on a universal universal control . A: Mm-hmm . A: Mm-hmm . A: Yep . A: I don't know really what the the price range for remote controls is . A: Are we gonna be at the very bottom of the price range , or are we kind of middle to bottom ? A: I don't know . B: Uh well I think uh when we think it over I thi I think we are trying to offer the a kind of universal control for for less money . D: Mm . A: Mm . A: Mm-hmm . D: Yeah . B: So d Do you agree ? C: Well Well I it's fine with me like the price as long as it is uh not too expensive . D: Yeah because we have to take into account that we are gonna b we are gonna sell uh four aro around four million so when we speak about these numbers uh the price of a chip is uh price of a chip is very cheap . C: Uh and it d uh Our provin Mm . A: Mm . D: So I'm okay for designing um a ne uh less yeah a a kind of universal uh R_C_ yeah . B: Mm-hmm . B: You think it's possible for the twelve Euro fifty ? D: Yeah . B: Okay . B: Um so then we we decide on on on going to this more universal kind of control . C: Uh yeah , that's that's what we needed basically . A: Mm-hmm . B: Mm . B: Mm . B: Okay . C: Uh that's needed right now . C: And uh basically you can look to the standards of other Actu Yeah . D: Yeah that's needed , yeah . A: Mm . D: And if we want to get the market , we really need that . A: Yeah . A: Yeah . A: So I guess what I'd like from a universal remote is maybe choosing between three devices , being able to switch between them , there may be stereo , V_C_R_ and T_V_ . D: Yes . D: Exactly . A: And just be able to s use them all from the same remote , but not at the same time . B: Yes . C: Yeah you can also browse through all the standards you know , where are the limit of standards for all of them and you can just browse through them . D: Is that okay for you ? D: Yeah . B: Mm mm mm mm . D: Yeah . D: Yeah . B: So given we are going for this uh uh universal type uh m maybe it is good when you try to find out which components you therefore need and y you will try to get more specific uh user interface content and uh maybe you can look on on what trends are in this uh in this type of market . D: Yes . A: Mm . C: Okay . C: Okay . A: Mm-hmm yep . C: Voila . C: Hmm . B: So anyone uh has a point to bring in or shall we no . C: So . C: Well . C: Oh I don't have anything right now . C: We can we'll we'll go and we'll I'm sure we'll up something good for the Yeah so we meet in well what are our Okay . D: Oh that's that's fine then . B: Okay . A: Mm-hmm . B: W yes , we uh we can have lunch now . D: Yeah . A: Mm-hmm . B: So um Then th th the next meeting will uh after lunch you have uh we have uh thirty minutes of work and then we have the next meeting . B: But you will be informed via the computer . B: Okay . C: Cool . D: Okay perfect . C: So see you later .

The project manager opens the meeting and presents the agenda using slides. The marketing expert explains the research she read about, which is a study done on 100 people asking their remote usage habits and preferences. The Industrial Designer presents, explaining the basic function of a remote control and how it works. He says they should first agree on the technical functions before he creates working design and chooses the chips and infrared components to build it. The Interface Designer gives his presentation, talking about the remote's technical function of sending a message to the TV set that is decoded by the TV. Standard TV remotes have an on/off button, play, volume change, number keypad, and a 1 or 2 digit option. He suggests that in aiming for the next generation they should have a remote for the TV and video integrated together. The project manager recieves a message from account manager, which he shares with the group. They discuss and determine the target group as well as the possibility of making a universal remote for stereo, VCR, and TV. They close the meeting with the project manager telling each group member what they will do before the next meeting. The industrial designer will try to find out which components are needed. The interface designer will get more specific user interface content. The marketing expert will look at what trends are in this type of market They will target the 20-40 age group. Teletext is a well known feature of televisions but is no longer in frequent use because of the internet, will not be used. The remote should be trendy as possible but still have a reliable image so that it does not appear poorly-functional. The group is interested in creating a universal remote, however they are unable to deterine what components are needed without looking at the standards and current trends in the market. One group member brought up that it is not possible to make a universal high-performance remote with the given budget. More research is necessary to determine this.

A: Good . C: Beep . C: Oh . B: What ? A: So well uh welcome everyone . B: Yeah . A: Um as you may have noticed I uh created separate folders because it was uh tending to get a little busy in our uh shared project documents uh folder . B: Yeah . A: I don't know if everybody uh put their own uh documents in the right folder , which is for now the detailed design meeting . D: That's new one ? B: We didn't make any uh Oh in Didn't we just do that ? A: Yeah . C: Uh , we should save that one . A: Then I'll move this one . C: Yeah , save in the folder . B: Oh . C: Save as project . A: Oh no , this is just one big document , so you can leave that wherever it is . C: Oh , okay . C: Hmm hmm . A: And we have a evaluation left here . A: Okay . C: Agenda . A: Well not main documents this time . B: Hmm ? A: Oh uh yes . A: I have it open myself I guess . A: Um well the detailed design meeting Huh ? A: We're finally getting somewhere hopefully . A: Um what are we going to do ? A: I've opened it already . A: Um I'm still going to take some minutes , and if I'm right , you two are going to give a prototype presentation ? C: Oh , sorry . B: We could . A: Aren't you ? A: Yes , you are . A: And uh m did you do something with evaluation criteria ? D: Yep . D: Yep . A: Good . A: And we have a correct agenda . A: And uh then we have to look at something which is less nice , the finance uh aspect , whether we can afford what we have designed , and if we can we can uh commence the final part which is the production or project evaluation , how did we work together and what are the results , and how happy are we with those . B: Oops . A: Okay , well finance uh will be later . A: Now I'd like to give the word to you two . B: Yeah . C: Okay . C: Get up stand up . B: Well uh we made a prototype . C: just 'Kay . B: We first start with the overall uh This is about the total remote control . C: View . B: We made it green . C: Just example colour , so uh there's one of the colours we would like to uh see in our prototype . B: Yeah . B: It's a fresh colour . B: And uh the screen light blue . B: Oh uh this the scroll button and the microphone on the on the sides here under . B: And the R_ and R_ logo , it just says R_ and R_ now , but uh Any questions so far ? C: Okay ? D: Big microphone . C: yeah , just uh just an idea about how to m th that could also be possible . B: Yeah . D: Oh okay . D: That's the place where it's going to be , not the size . C: Uh well , it's an idea in a so . B: Yeah . B: Oh y you perhaps you should make it a bit big , so people know it's there and uh Uh Hmm . C: Do not forget it . D: Mm-hmm . C: To function it it doesn't really have to be sm uh big of course . D: Yeah , okay . C: The microphone could be just a minor uh hole uh on the left uh button . D: Of course . D: Mm . D: Mm , th yeah . D: Small . C: Okay um we also made some uh ideas about how uh the options menu would work . C: Uh using the scroll button on sides uh y uh I uh um Yeah , you push the scroll button and a drop down menu or a pull out menu comes out and uh you get uh you get the options uh becoming available . B: You push the scroll button and it's claps out if there's a Remote settings , et cetera . C: For example uh T_V_ settings , uh remote settings , et cetera . B: Yeah . C: So uh you can scroll down too with the scroll uh button , uh as you can see oh , it's here , just push it in , uh the menu comes out like this and uh i it all becomes visible . B: Yeah . C: Um Yeah , that's c Yeah . B: And you could also touch it so that it comes out , and and use the the the scroll thing as a with your fingers . C: Indeed . B: Yes . C: Okay , um it's also uh nice to see that um we made a small uh menu , uh the options menu uh becoming available when pressing the uh scroll uh button , and the opportunity to use the teletext , whi which is used uh which should still be used and we think that it's uh very handy to put it uh not uh under the options menu , but in uh Yes . C: In an apart uh In a separate button , yeah . B: Yeah . A: So a separate button for for text , okay . B: Yeah . B: Perhaps we should use the teletext sign in p yeah . C: A sign , yeah , just like Okay , indeed . B: Yeah . C: Okay , we can uh modify that later . B: Forgot . C: Okay . C: Would you like to make any comments about next uh Previous page , yeah , indeed . B: Uh well , this is the total interface uh that f of the L_C_D_ screen . B: Uh the numbers , which is pretty straight forward . B: We put ano an an extra button in . B: We can erase it , but It's the button where you can switch channels . B: just when you are one and you go to two , you can or if you go to five , you can go back to one with that button . B: Yeah , that one , yeah . B: It has a name . B: And uh uh we put that in , I thought it would be handy there . C: Oh my God . B: Uh this the one number or two numbers button . B: Below that , the page and the sound . B: And uh in the middle the the mute . B: Uh battery indicator . B: It's it's a bit big . C: It's quite large . B: And this is the uh the on off uh knop , the stand by uh knop . B: Or at least it should look like it . B: And the options uh of teletext . C: Okay . C: You can see very clearly now that the uh teletext and options menu isn't uh taking uh much uh uh it's taking much part of the screen , so it's very uh when you uh when you use it , doesn't uh become irritating to see . C: 'Cause if you put it on the top you always get see the the options menu . B: Huh . C: 'Cause people regularly uh read from left top to right down , so Okay . A: Mm-hmm . B: Yeah . B: Well this about it , I think . B: Yeah . C: Huh . A: Thank you . B: I will put it back on the on the nice green . A: Looks good . A: And I just missed when I was typing The R_R_ stands for ? B: That's the logo of the Yeah . A: Logo , okay . B: It's th th right now it's only R_ R_ , but uh Yeah . A: Okay well I would have recognised it if it were the right colours of course . C: Full screen . D: Shit . C: Alright . B: Sorry . D: 'Kay . A: Okay , the evaluation criteria , huh ? B: Oh full screen , yeah . C: Huh . D: Evaluation . D: 'Kay , my task was this time to put up a questionnaire by which we can evaluate the design of the remote control by the questions we requirements from the of the users . D: My name , my job , okay . C: My name , my job . D: The methods . D: Questionnaire with seven point scale from one to seven , from true to false , like question , is remote big enough , we can say it's true or it's false by steps . B: Right . D: One means absolutely not true , seven means true . B: Yeah . D: The three important things of refa are uh from th of this year is are , is the remote control fancy enough , is it in innovative enough , and is it easy enough to use . C: Sorry , you used the PowerPoint What ? B: Yeah . D: And then evaluation itself . D: Uh . D: So . C: Bling . D: Okay . B: Yeah . D: First question . D: Is the design fancy enough ? B: Well Yeah . D: Project Manager , what do you think ? A: Well it's looks fancy , especially with the green colour . D: But does it Yeah . A: And the the curves which we decided , huh ? A: Only what happened to the single curve we spoke about last meeting ? C: Now uh the single curved idea was uh Yeah , okay , you ge um Yeah . B: It uh oh it's in the background . B: Oh . B: Y you should make uh a sideways uh view . C: The sideways view , uh that that that ma Ho not that pen . B: It will be , I guess . B: Oh , we can Oh g I would smart board . C: Not that pen . A: Well it might work one time , huh . B: Uh can I draw here or uh Ooh . C: Suppose so . D: Think . C: Ah . D: Yeah , yeah , you can . C: Oh my God , it works . B: So it would be uh something like this from the side , but with a bit of uh curve here , right ? C: Yeah , that's the single curve indeed . B: Yeah . B: So if you v flip it like this . C: Yep . A: Okay . B: Here's yeah . C: That's not very i it's also uh very handy if you make a side curve way to make the the remote control very thin at the bottom uh at a bottom at a bottom . C: Uh make it uh rather thick on the top , because uh on the top it has uh the screen , which takes uh in some uh space , and the batteries can be located over there , so uh Yeah . B: Yeah . B: So you just make the back of this part a bit bigger , so that it lays a bit o Yeah , that's a bit of problem maybe . D: Isn't going to be a little bit heavy at the top ? C: No . D: With two batteries , the whole print plate and t and top , and if you're holding it quite a lot I think Yeah . B: Yeah . B: I think yeah , the battery should be in here , because it's just nothing , so if you could Yeah . C: Yeah . C: Okay , indeed . C: Yeah . B: 'Cause otherwise I think i I think it does . A: Okay , but we have to rate uh these things now ? D: Yeah , we have to rate . D: Is it fancy enough ? A: Okay . D: True is one , false is seven . D: So fancy enough means , does it comes to the younger people and the elder people . C: I think so . D: I think Yeah , I have to agree , all the colour colours don don doesn't matter that m that much now , it's only design . B: I if you don't make it green , then the elder people won't won't like it . C: It's pretty fancy . B: Yeah . C: you get th Yeah . A: Mm-hmm . B: I think it does . A: Yeah . D: And the design . A: Well I think uh especially because of the microphone and the L_C_D_ screen also . B: Yeah . B: I don't know whether older people will use it , but I would make it a two or something . A: Very new thing . A: Well Fancy the old people will . D: So A two ? B: Yeah . B: Huh ? C: It's true , it's a one . B: Alright , it's a one . C: Very fancy . B: Oh it's a one . A: No , it's a two . A: Little bit strange we have to judge that ourselves , huh ? D: Yeah , I n used I wouldn I should use that one , but it doesn't Okay , no it's two ? B: Yeah . B: But it's a one uh Maybe uh Yeah . D: True is a one . D: Very true , is it very true or isn't that true ? A: Well I'd say two on a scale No , okay well , that's true . B: Well they think it's very true , but uh Yeah , but We should perhaps That not . C: It's very true , because we designed it to be very fancy , so It's very fancy , I think . D: Yeah , I think two . C: Have you ever seen a remote control like this ? C: No , okay , so so it's fancy . D: That's fancy enough . B: Yeah . D: Then ? A: Okay , one two . A: That doesn't matter that much , so make it a one . D: Okay . C: Yeah . D: Let's give it a two . D: Is it innovative ? B: I think it is , because it has an L_C_D_ screen , a mi microphone . D: Enough . A: Yeah m Yeah , and you use these buttons the most , huh ? C: And uh uh the scroll is rubber , so s Eno enough to I think . D: We have for the search function . B: It's from rubber . B: Yeah . D: The scroller a bit I think it's it's a one yeah . B: It's a one I think . D: True . D: Also huh uh-huh the buttons , are they easy to find ? D: That was a big requirement of the old people . B: Yeah , because they're right on your screen . B: So you can use the b the the arrows . C: Huh . B: They're right on your screen , so I don't know where you'd search . C: With the ones Yeah . D: Are all the buttons easy to find ? B: Yeah . D: Not only this buttons , all the buttons . B: Well , I think they are . B: The options are it uh little bit harder , but if you touch the options then it's uh No they're not , but they're they're they are easy to find . C: Take a harder look , yeah , sure . D: I think th it's easy t Yeah , I think this is easy now . C: It's easier than the regular uh remote control . D: I think th I think the options buttons are not the the easiest way to to to handle . C: Yeah . A: So So which So which number are we going to fill in ? D: True . D: I would rate it a Yeah , okay , that's true , that's true . C: Yeah , they are a lot easier to find than uh th than on the regular remote controls where you have to uh find out what which sign or icon means on uh every button . B: Oh . B: Yeah . C: So you have t you have to use the the the manual to understand most Yeah . D: But that's that's vantage of L_C_D_ screen , you can have text . B: I would say yeah . C: I think it's uh it's a two , at least . B: Yeah . B: Yeah , you can make it a two . A: A two , yeah ? A: Two , three and what do you think ? D: Yeah . C: It's not perfect , but A three ? D: I think it's a three . A: Okay , so we have two , two , three . C: And why is that ? D: I personally think , because I d I don't think i maybe it's easy to use , it has to be easy to find right away . D: I I think if you have the button at the right , I don't think you can find the option button that easy . B: Yeah , but you don't have t have to use the button on the right . D: You can touch it . B: You can touch it . B: Yeah . C: It said bo both the options . B: You you can touch options . D: Yeah , okay , but you have y then you have here s written option on here , the teletext button , right ? B: Yeah . C: Yeah . D: Okay , then okay , good . D: Then I think also two , yeah . B: You can touch options and it's comes out . A: A two , okay , because we have to It's the box below it , huh ? D: Yep . C: A two , a two . B: The uh the um Below . C: Uh the next question the next question . C: Oh my God . A: Otherwise we have two results in one question . B: It's different . A: Okay , next question . D: It's easy to use , as well for younger as elderl elderly people . B: For young people I think it's easy to use . D: Young means sixteen to forty years . C: Yeah , I was uh Yeah . B: Yeah . D: And elderly from forty eight to their death . B: I think it's In the entire mankind . C: I think it's the most useful uh remote control ever to be manufactured . A: Okay , you're very enthusiastic about your own design , huh ? D: Also if you're sixty years old Also Yeah , as well as your if you're fif sixty years old , you're holding one of those things in your hand No , but we're going to th make this f for a all kind of people , so it it it has to be If you read the manual , always . C: Yeah , but because it has the regular uh controls , li uh as you can see in the screen now , and uh you don't have all the other options uh always uh on your screen . C: So it's t I think it's really easy to use . B: Yeah . C: You want these options to Uh sure . A: As well for the for the older people ? B: Yeah , but uh Yeah , but they they don't want the uh extra options , right ? B: So Yeah , okay , but so they could Uh I think it is . A: And would it be easy for them to use the speech recognition ? B: If they read a manual . A: Because that might Yeah . A: Okay , well M maybe that's the most user friendly and easy to use . C: Perhaps that is one of the most uh Uh because a lot of Channel one , channel four , yeah . B: Yeah , alright . B: Because it it's not it's not it's it's not uh difficult . B: You say you say uh record to to the to the speech recognition , then you say the question and the answer . B: And that's everything it does , the speech recognition . A: Yeah , well maybe that would make it even more easy to use for them . B: Yeah . B: I think it would make it uh I would make it two . C: Yeah , I think it does . D: So Also two ? C: Because all the people who can't uh Uh a two . B: Yeah . D: Not a seven for this ? C: Sure , two . C: Oh . A: I'd say three . B: Three ? D: I would also say three . B: Oh . A: Okay , so we have three three two two or So what are we going to do ? B: You ? C: Two . B: Oh . B: Well Two and a half . A: Okay , a three , I see . A: Uh Another question . B: Three ? C: Give me more . B: No . D: Remotes overwhelmed with buttons . B: No . C: No . A: No . D: No , that that's that's yeah . B: But um I mean , that's definitely one . D: Tha that's a one , I think , that's definitely a one . C: That's definitely our uh A false , yeah . B: Oh nee , oh seven is it ? B: It is . D: No ? D: Oh yeah . B: Yeah , uh the remote score . A: Yeah . A: Yeah , but I think you should make it one scale with with one being good and seven being bad , because otherwise we can't uh calculate anything from the results , so Okay , a one , because we designed for that , huh ? D: Yeah , I think isn't , this has to be something like isn't overwhelmed . B: It's not overwhelmed . B: Yeah . C: Yeah , indeed . D: True . B: Yep . D: Remote control has uh colours that different that meet different target groups . B: Yes . B: 'Cause we make them in different colours , so that they uh Yeah . D: Yeah . C: Yeah , is optional . A: Yeah . D: That's true . A: Yeah , and I though w we had about single colours , but you can also make uh a wood colour , not just one single colour but a wood-like thing , can't you ? C: Huh . B: That it that it looks like wood , like something , yeah . D: Also with rubber ? B: Uh I think you can . A: Whether it looks like wood , it isn't w it isn't wood but You can make a print on rubber , can't you ? D: Yeah , okay . B: It it feels like rubber , but Well but then when you scratch it it does come off . C: Yeah . A: Yeah . D: Yeah ? A: So that's a one then , huh ? D: That's a one ? D: Okay . C: Yeah , it is it is harder to to like Geez . B: So that's a bit Oh we have time . A: Do you have many questions ? D: Uh I have The material used is spongy , that that's uh that's a one , that's m rubber . A: Oh , okay well Yeah , but we have We also We have to get to the money . C: We're getting paid . C: We're getting paid . B: What ? A: What spongy . B: Yeah , yeah , it's very spongy . C: Uh . D: Yeah , I th think it's not the most spongy thing . B: Oh but not it's not very spongy , because it's hard rubber . B: I think it's a three . C: Yeah , it's a three , because you want to make it uh rather flexible but not too flexible , because it has a L_C_D_ screen . D: Yeah . A: Uh-huh , yeah . B: Hard but Yeah . B: You can break it . B: Yeah . D: Remote control is hard to lose . C: Hard to lose , yeah it sh and it's easy to find . B: Y yeah , you could you could call it . D: Y you can't you can't lose it if you're sixty years old . D: If first time see the thing you didn didn't adjust uh set the microphone , and then you lose it , then you have lost it . B: Yeah , y you can lose it , but it isn't hard to lose . D: It isn't hard , no . D: I think I think this is a two , personally . B: Two . B: That it's hard to lose ? D: No . B: Yeah , it it is there's the it's a six , you think ? C: Isn't hard to lose . A: Yeah , so isn't hard to lose you . C: Isn't hard to lose , yeah . D: Isn't hard to lose . B: So it's a two . B: Yeah , you can lose it , so I don't you can make it a three I It does have an a built in function . D: Yeah . D: You can't lose it . D: Or if you're you're sixty years old , your demands I think yeah , I think also . A: Yeah , but a har A hard to lose is good . A: So it should this question should be hard to lose . B: Nee . B: Hard to lose . A: It's difficult to lose it . B: Oh right . C: Yeah , this this is hard to lose . B: It is hard to lose . B: Yeah , so then this is it is almost true , so a two . C: This Two , yeah . A: A two . A: A two . A: Okay . C: And most all because of the option to Whoa . D: Huh ? B: Ooh . A: Yeah , it's okay . A: That happens above also . B: Oh . C: Uh . A: But maybe when you scroll away and back it will be normal , but Yep . D: Yeah ? D: Oh , okay . D: No . A: Oh , it isn't , well okay . B: Oh well , it doesn't . A: Remember . C: put the cor cursor on the . D: Okay okay okay . D: Remote control mainly be sold to younger people . C: Click . C: True . B: I think it will , yeah . D: Yeah ? C: True . D: True ? D: Very true ? C: Uh yeah . B: Uh well I a a two . D: No , I don't think very true because the colours . C: Uh Materials , yeah . A: There . D: We have the colours . D: Um we have the buttons is aren't that that much . D: Nah , the material isn't that So I don I think I think it's a three . B: It's it's much more younger . C: Uh okay . C: So ma uh make it make it a two . A: Well I think it's it's uh a lower number , so better because w we designed it for young people especially , didn't we ? B: Yeah . D: Yeah , but I uh Okay , okay . B: I think it's a two but Two two two . A: What do you think ? D: I think because yeah ? A: Questions ? C: A two ? C: I think it's two . A: Two . C: I think it's two too , two too too . A: Uh-huh . B: Let's make everything a two . D: In the features ? A: Dissatisfy younger people . B: Younger people . A: Um Yeah , but those are more fancy functions , not not really many features or something . B: It has What did Yeah . C: Well perhaps not . D: Because younger peoples are cr critical and they wanted a lot of features on this thing . B: Well that it doesn't . C: Well , n not exactly but uh uh if it had some games on it or something like that , but it's for a remote control I think it i it would satisfy those needs . B: Yeah bu but I think they like the speech . C: Yeah , the speech possibility , the colours . B: You could call to your uh yeah , and the screen , yeah . D: L_C_D_ screen and scroll . C: Scroll options , yeah . D: I I think they'll be quite met with their expectations . B: Right , that that that those are features . D: No . A: It has relatively few features , with Yeah . D: It's three features , basically , the L_C_D_ touch screen is feature . C: Yeah . D: The microphone is a feature . B: No , aren't the features the microphone's feature and that you can change the channel's feature , and that you can change the volume is feature , and that you can change the options of the remote , uh uh something like that . D: Yeah , okay . A: Ours had other features with Okay , you think one , what do you think ? D: I think yeah , and then you have the audio settings , channel setting , video settings . B: Yeah . C: The easy volume up button . B: Those are features . C: Remote younger people usually use the remote control to put on the volume . D: Yeah yeah . C: Turn uh turn up the volume . D: So I've chos I shou I think it's it's it's a one . B: Enough features ? D: Personally , yeah . D: I think once you've 'cause you have the channel features b uh you have the uh screen features , audio features , the you have all buttons on it which you'd like , microphone extra , L_C_D_ screen extra , scroll thing extra . B: Yeah . B: I think two or three . A: You . A: three , yeah . C: Two . A: I'd say three , so two it is then or Yeah . B: Yeah . B: Yeah uh a two a two . D: Make it make it a two . C: One two three . D: Or make it uh a fucking two . B: Just another two . B: We like two . C: Right . D: You can see the remote control is R_ and R_ . B: Yeah , there's R_ and R_ in front . C: Uh . A: Yep . B: Uh it's not the colour , so maybe you should make two , but it has R_ and R_ . D: Has oh yeah , do did have nah y you have the black one . B: Yeah . D: And we'll probably make also a yellow one . B: Yeah , but not R_ and R_ yellow I think . A: Yeah . A: Yeah , maybe maybe two . A: Well m th but the logo is on on the front , so a two , yeah , that's Oh , well that's that's pretty good , huh ? D: Maybe two . C: Okay , true , yeah . B: One d on i it's the colours and the I think it is , but I don't know what you think . D: X_ marks spot . D: And the menu is avail that is available is easy to use . C: I think it's easier to use than a regular remote control , because when you push on the options menu , you get the the the various options uh entirely explained . D: Yeah , tha that's so true . D: Mm-hmm . C: Entirely explained . C: Instead of uh just finding out what an icon means on a button . D: Mm-hmm . D: Yeah , uh I think that wou that would be quite hard to learn to use it . B: And you can navigate easier , because wi with the you have to push the the the arrows and with a normal T_V_ uh remote . C: Yeah , you can navigate . C: Uh . C: You're not satisfied , okay . D: No , I'm not not convinc . C: Let's start over again then . B: Yeah . B: Let's make a different remote . D: Let's go th for I think it would be a t yeah , two . B: Well Menu . B: A two ? D: Now lower . C: A two . B: We only have twos . C: Oh yeah , I think so . C: Yeah . B: Uh just twos . D: So okay , we have one three , a one , that that have to got up . C: And three . B: One three and a few ones . B: Two threes . D: Two two two two two . B: We m mostly have twos , so it's pretty good . D: So two , yeah . D: The average is a two . B: Yeah . D: That is quite good in my opinion . C: The average . B: Yeah . B: I think so too . C: Yeah , I think so . D: That Ooh . B: We can be happy . C: Save . D: Ooh . B: Yeah . B: What is it ? B: It's like a bug or something . C: It's a fly . B: A fly , yeah . C: Oh m Yeah . B: A f butterfly . D: Top . B: Yeah . B: That's it . D: Okay . A: That was your evaluation uh show , okay , so we don't have to calculate anything because of um these results . D: Yes . B: Sure . D: No , it's two . A: Okay , good . D: The average is two . B: It's good . A: Um let's see oh , it isn't asked to save but it did already And this Everything okay . B: Yeah . D: Yeah , I uh uh I uh saved it . C: Exactly . A: Well , the next part uh might be a little bit difficult to do in a group , but I am willing to try it . A: Because we are going to look at the finance and I have a nice Excel sheet to do that . B: Yeah . B: Redesign . B: No . A: And um I'm not sure if I put it in the project folder . A: look on that . A: Um and we're going to calculate the production costs , and if they are uh under or at twelve Euro fifty , we're good , and if they're not we're going to uh re-design , but we have to do that uh very very quick I think , yes . B: Yeah . B: Yeah . B: So we're going to erase features or something . A: Um I don't know if I put the Excel sheet in the n not in the folder . B: Do you have the cost or uh Let's hope . D: f fifty five Euros . B: We're going to be here at eight o'clock . A: I think it's I think it's still in my own documents folder . B: We're goin still going to be here at eight o'clock . D: No . B: I doubt it . A: Oh shit . B: Perhaps we've got features that don't exist in the Excel sheet . D: Yeah mm yeah , maybe . A: So Okay , well this is it . D: The microphone . B: No , it was in my uh my information , so uh Yeah . C: Yeah . C: It i It wasn't too much . D: Yeah ? D: maybe you're going scrap scrap it . C: As well as the L_C_D_ screen . C: Whoa . B: Well , if it doesn't work I want to fill it in , but uh But you should uh direct The number of We've got a battery , one or t two batteries , or not ? A: Um maybe I could ask one of you to uh fill it in , so that I can also uh take minutes , and uh maybe the other can uh use that thing to count uh numerous functions . D: No prob . D: Ah . D: Count it ? D: Li like write it be Ah , okay , cool . A: Well we have to count some things and we have to think about some things . C: Count it . A: But you have to fill in this column , huh ? C: You got Excel to count . A: No , uh count uh number of functions , because for every button you have to pay and there are different screen shots , so or different different screens , so Yeah , but it's it's more about the energy source , huh ? C: Oh okay . C: Well I dra uh Danny , Danny , I'll do that , because I draw the uh No , no solar cell , no no no no . D: Huh ? D: Yeah ? D: Oh , yea yeah , you design it . D: Um Yeah . B: nee one battery , with two small batteries . A: Do you use a hand dynamo , a battery , kinetic or solar cells ? B: Yeah . B: I would do a battery we do . D: Solar cell . B: Right ? D: No it took a battery ? B: A battery . A: We'll wait . B: One battery , right ? A: Yeah . C: No hand dynamo . D: Yeah . C: Hand On advanced chip . B: Electronics , simple chip advanced chip , right ? D: We have No , we have sample speaker . D: But b al but we also have sample speaker , do Oh , we already on nine . C: Yeah , yeah . B: Yeah , so this one and this one . B: Uh we ha we have um single what ? B: Are we ? B: Oh yay . D: We have double curved . C: Single nee single curved . B: The single . D: Single . C: Double curved was uh uh see uh ju three dimensional . C: But it isn't three dimensional , it isn't curved in a l No no no , single curved is like this . D: This one is This one is curved like this , right . B: Oh the the it's not going to work uh people . B: We have rubber . A: I'll just fill it in . D: It's curved like this . A: Um rubber indeed ? D: Yeah , bu what Oh , but we have curves like it and it . C: Uh that's the only curve you made , not th uh curved like that . C: That's uh Huh ? D: There are two curves , right ? B: Thirteen ? D: Oh , okay I understand , I understand . B: With a scroll wheel , right ? D: Rubber . C: Yeah . B: Is he integrated ? B: No , eh ? B: I don't know . D: Push button . C: Yeah , we gotta integrate scroll wheel and push button , because when you push it and you w it won't just pu uh makes possible to s Not going to work ? D: No , we don't have push button . B: Oh yeah , right , we want it to it's not it's not no . D: L_C_D_ display . C: Okay . B: Yep . B: Fifteen , oh , too bad . C: Okay um But now button supplements . B: Oh but with special colour we have . B: A special form , right ? C: We don't got the button supplements . B: Oh , we don't have any buttons , so Yeah , we need to uh No , uh we have fifteen and oh , right . D: Eighteen and a half , damn . D: We have to lower it with six points . C: Damn . C: Okay . D: Twelve and half . B: We could lose the curve . C: Nah . D: We could use I think we should scrap the sample speaker . B: Yeah , I would lose the curve . C: We could lose the scroll wheel . C: You could make it just a regular scroll wheel . B: But you can't push it , so you have to tap . C: Yeah , if you can't push it you have to tap the the options window uh button here and then uh scroll down with the d with uh with uh the button . B: Yeah , alright . A: Yeah , I think that will be our best bet . B: So normal scroll wheel ? C: Normal scroll wheel . B: And I think we should lose the curve . C: Lose Okay , so we don't exactly need the single We don't need a curve . D: It's four pri it four units . B: Yeah , but if you would i it is a new feature , it it's something special . D: But w d wha Curved then it will be square . B: No , the curve doesn't really No , then it will won't uh stand up from the table . C: 'S possible to lose curve . B: Then it would just Yeah . C: Okay . D: Was that does that mean to it , single curve ? C: Yeah , that's meant with scr uh with s curve . C: The curve is uh in a dimension . D: Okay . C: If you make it a flat one , s n it's no curve , you got no curves . B: So We would lose this one ? D: Yeah , but tha that that only is one . C: Yeah , okay . B: Yeah , we could s yeah , a bit . C: No , two . D: No , one . B: Sixteen point three . C: Oh , okay , indeed . D: So we don't Yeah , we also have to No , otherwise we don't have an L_C_D_ screen . B: So we still Could could we do it on a regular chip on print or something ? C: Is it possible to make No . B: No ? B: Ma y you just can't do that , or uh We changed th Yeah , and the single curved to uncurved . A: And what did you change ? A: You changed the uh scroll wheel and Oh , but it's just one point , so maybe you should should uh Yeah , you should you should drop the speech recognition . D: Single curved . D: Flat . D: Yeah , so that does doesn't doesn't that mu I think Scrap sample speaker ? B: No . D: That that's uh Yes , four points . C: The sample speaker is two d wait , f s four points . B: Yeah , but it's t Yeah , but it is uh it it is a new feature , it is something special . A: And then you can keep the curve . A: Or can't you ? C: Yeah , uh becau uh when you lose the Yeah . D: Yeah , but what what else what else uh do you want to scrap ? D: F You have to we have to scrap four points . B: I don't know . B: Yeah , that's difficult . A: Or make it on a hand dynamo , but I don't think that will work . B: Yeah . D: Ma make it with wood instead of rubber ? C: No , that's no . C: Make it w uh when you made it uh uh uh a remote control of wood ? B: Uh . D: Yeah , it it i Yeah , it also uh it also takes one point less . C: You don't make a remote control of Ah . A: Yeah , mm-hmm . B: We could make it titanium instead of rubber . A: Yeah , but uh a wooden remote control only helps for uh old people we discussed , yes ? B: Oh . B: Oh can I ask something ? B: What is special colour ? D: Yeah . B: Is that the wood uh wood uh this , we have to have that one too ? D: I think it is . C: It isn't . C: What ? D: Yeah . A: Yeah , but it's only a half . A: But I think the only option is to drop the uh sample speaker . D: Yeah . D: Sample speaker . C: To knock the sample speaker , yeah . C: And sample sensor . B: Th then we still have too much if we use the uh Yeah , we we scrap that one ? D: Yeah , okay , three . C: But m yeah , course , but What we'll have . D: Point three . D: Huh ? C: Let's make it thirteen or fourteen . D: Point twelve . B: See , a po three . B: We need point three . D: That's a scroll wheel . B: Uh it's a colour . B: Don't make it wood . C: A colour . D: Yeah , but a wood we can make it brown , dark brown , not wood . B: Make it uh Yeah , but it's it's special colour , is it a all kind of colours ? C: Yeah , special colours , fruity colours . B: It's also green or uh Yeah , but it's a special colour than just rubber colour . D: Is it also no that that's just normal colour fruit colours . C: Yeah . D: Normal colours , yellow Yeah , but then I d I don't think we can ever make to a twelve and half . B: You have to add something to the rubber to make it green . C: Yeah . B: You don't say here's green rubber . C: They don't sell green rubber plants . C: Alright . B: Yeah , you can , you should you have to lose No , it is the scroll wheel , I guess . D: But then we have to scrap L_C_D_ display , we have to scrap uh s advanced chip . C: No no no . D: No then we have to scrap everything we got because how many colours we gonna make ? D: Five ? C: If we lose the scroll wheel and make it totally uh depending uh dependent on uh the touch screen then it's possible to make . D: Then we have two . D: S touch . B: A push , yeah . D: Then we can make add two colours on it . C: And then you can and then you can add to the colours . D: Yeah , two colours it . C: Special c Okay , if you lose uh if you lose the You lose this one , you got eleven point five and you make i and then you can make uh the spec single curve , for example . B: Switch colours . B: It was such a great idea . D: They can add two colours . D: But the colours . D: Um how ma uh the colours like l she told , is that all the colours we add or Yeah , but we we we are we have yellow , red , uh black , titanium . C: How d uh uh how many colours ? B: What do you mean ? C: Special colours , all the colours you want , because you want to make p Yeah , but uh when you use more than one colour , it's a special colour . D: Ah okay . B: Oh . B: But I think when you use the colour that's not originally the rubber then you use special colour , 'cause you have to add it . C: I suppose . C: Yeah . D: Yeah , but the rubbers alls original black . B: Yeah , so you always lose the special colour . B: You co you could make it always black , like normal remote . D: Yeah b Yeah , but we're gonna make it yellow uh red , and then you add you have two special colours on top of the one we have now . C: Nee we we also want to make ano another colour . B: Oh right , yeah . B: Yeah , we should u Yeah . D: Yeah , but m Yeah , because we have more colours than only black . B: We have to make this like four or five or something . B: That's what it means . A: Yeah , but isn't it per remote that you pay ? B: Yeah . D: I then I think I p I don I don't think they me mean they're special Yeah , okay okay , true . B: Oh right , yeah . A: Half ? B: Is it per remote ? A: I think you pay half per remote . B: Yeah . B: Yeah , that's right , and you one colour per remote . A: So each remote with a special colour . C: Yeah , indeed , yeah . B: So then it is one . C: You don't need four of those uh four of those special colours in one in one remote . D: True , true . B: No . A: I hope . D: We have two points spare . A: So the battery , we have um advanced chip on print . D: Nee one point . B: One . B: So it would be curved , single curve . A: Because of thing Yeah , well you can at least make it curved again . B: Or not ? C: Hmm . B: So y you just can't make a nice remote . C: Yeah , single curve . A: Because that was very important , huh ? B: It's too bad for the speaker . A: So it's curved , it's still that so we we dropped the speech recognition together with the speaker . B: Should we change that tha that that's a one if not , or not ? D: Mm yep . A: We dropped the scroll wheel . B: Could you copy it ? B: And make it uh The entire uh Perhaps you can then copy page or so . A: And the rest is the same , huh ? D: Y yea the scroll wheel is dropped . A: Am I right ? A: Yes . C: Uh . D: Yep . C: Huh . B: Ooh . B: No . C: Okay . B: Oh you you made the entire could you Oh not Well . C: Undo , undo . C: Undo . C: So , 'kay . C: Twenty minutes ? B: Would you ? B: By the Perhaps you can save this one , and then copy or something . B: Add it copy page . B: Select all . A: No , but you c yeah . B: Alright , something went wrong . D: Tap . A: Okay , but this this new remote we can afford . B: It doesn't work . B: Let's forget . D: It should've work . C: Okay , so you had this list at start ? A: Hmm ? C: Alright . A: No , I hadn't . C: When did you receive this list ? A: I just received it . C: Ah okay . B: Yeah . B: Oh ignore that . A: They don't work so hard at the finance department . C: Ah okay . C: I suppose this is a Okay , so we lose the scroll wheel , the s And the microphone . B: Well , so Too bad . B: Yeah . B: The microphone . A: Yeah , and that's it . B: Yeah . B: A and we changed something , I guess , or not ? B: We Oh no . D: Yep . C: Okay . A: Twelve Euro fifty . A: Um and did you try to make a new design , or what were you trying to do ? B: Yeah , I tried to copy that one , but it didn't work . A: It didn't work . B: So we could fix it like tha that it's like this . A: Hmm . A: Strange . B: You could select it all , but then you can't erase . C: Strange . A: Oh , you can arrange Hmm , can't you then just say copy ? C: You can only re erase ? B: Erase . C: Oh . B: When you saw th li uh Earlier when we selected it , w I couldn't erase anything . C: Uh , no . C: Bling . A: New page . A: Paste . A: Yes . C: Ah . A: Select none . B: Just tap somewhere . C: just up somewhere b uh besides it , right . D: just tap somewhere . A: Okay , and now you can erase . B: Yeah . B: I don't think I can , but uh we can try . C: Uh , we already try . A: Well it should be possible . B: Oh , yeah , no , ha-ha . A: Oh no . A: Well you can draw over it with white uh pen . D: No ? B: Yeah , we tried it earlier . A: Oh . B: It's very much work . A: Yeah . A: Sorry . A: Well but that's also useful for the evaluation , because I think uh we have a prototype now which we can afford and uh we only need to draw a little bit to get a good uh design . D: Evaluation drops . A: Doodle . A: And I think we should then move on to the production evaluation because of the time . D: And erase the mic . B: Yeah , goodbye mic . C: All I need is no mic . A: Let's see , we can save this now . B: Oh , I already erased half of the line . C: Bon chance No , add Yeah . A: And move back to here . B: Too bad , oh . B: Like this ? A: Mm-hmm . B: Still looks nice . A: And then all green . A: Okay , well thank you . B: Oh , that's erase . D: Looks like a iPod . A: Oh , no . A: Hey , but you can erase that . B: Yeah , that's a bit weird . A: Uh-oh . B: Oh , now I'm line . C: S Difference between lines and text and the pen . B: Yeah . D: Oh . A: Right . D: All I need is mic . A: And you can't erase this ? A: Hmm , strange . B: No , it's weird . A: Okay , well uh just leave it at this and quickly save . D: Station page . A: Um and then we are going to the project or product evaluation . C: Huh , looks fucking boring now . A: We just did our project evaluation . A: Um well , I think I can sit for that since it's almost my final slide . A: Um what did you think about uh the process ? A: How satisfied are we ? C: Deadlines were sometimes very short . B: Yeah . A: Mm-hmm . B: Bu but stressful . C: But And stressful . B: You think , no , my presentation isn't ready . A: Yeah . D: I think we it should be b it would be better if we worked a little bit together . B: Yeah . D: Now we worked through each other , something he said yeah , and you had information I also had , so some some things I had in my presentation , they already told , so So yeah , that I don't think that is the best way to work at for such project . A: Yeah . A: And you could ask things . B: Yeah , you had information I didn't have and then uh Oh right . C: Yeah . C: Yeah . B: Yeah . A: And for me it sometimes was a surprise who was going to present what , huh ? B: Yeah . A: And uh Yeah . B: No . A: So you would say uh communicate during our individual uh work . D: Yeah , no , or maybe session of five minutes together or something , and then work separate . C: Yeah , but but why not work here together , for example ? A: Yeah . B: Yeah , you could Yeah . C: Why should we be separated from each other in those difference uh different rooms ? D: Yeah . D: Yeah . A: Mm-hmm . A: Well , probably to simulate the whole working uh process , huh , th you can't have a meeting uh for several weeks . B: I think so too . C: Yeah . B: Yeah , but then you can work together too when A chat would also be uh Well , I I don't really like the board , it doesn't really work great . D: Yeah m yeah , like she told . D: Then you can work together too by mail or by , I dunno , chat , something , but now we're completely separated from each other . C: Huh , oh right . A: No . D: I don't think that was the best way , but Yeah , the technology's okay . C: But the technology was uh fantastic . C: Work now ? D: Yeah okay , but I don I do I think becau that's because Yeah . B: Sometimes I think . C: Perhaps it is e Yeah , perhaps it is easier to get one of those uh dig digital pens or so and to uh and lay it next to that keyboard over there . B: It does work , but sometimes it doesn't erase or it doesn't uh Yeah . C: So you can draw uh see it over th on the screen . D: Yeah , like the f like a plotters or something , yeah . B: Yeah . C: Yeah . D: Yep yep yep yep yep . A: So you don't think the SMARTboard is is really useful or Yeah , so it's maybe a bit unnatural also . B: But Well it is useful , but it doesn't really work all the time . C: It's useful , but not m Because when you put this pen on the screen uh uh for exam and line is d being drawn at at two or three centimetres uh below . D: Yeah , it is useful , but No . B: Th the pen doesn't The line is a bit off . D: Yep . C: Alright . B: Yeah , you can point to where you want the line to be . B: But Yeah . C: The project uh because of the deadlines you didn't had the time to uh have , you didn't have time to uh to make a very uh qualitati qualitative uh presentation . C: So you used uh this uh the different PowerPoint presentations uh in which you put your uh material in the Oh . A: That wasn't me . A: Uh so um the means , we discussed the smart board , and what about uh this digital pen ? C: Wasn't me . B: Yeah . B: I I I used it , it it was you can use it , it's quite handy I think . D: I didn't use it at all . A: Yeah , well I use it as a a normal pen and and and only you use it to uh get it on the computer , huh ? C: But I didn't I uh I used it too , but oh well . B: Yeah , I used it to y to Yeah , it did work pretty well . D: I didn't use . C: Yeah . B: I don't think why you would want to use it actually , but it it does work . C: Yeah , because it shou To make some designs , it is very easy . D: No yeah . A: Yeah . D: It is it is yeah , it is easy for to design something and then load it in your computer . C: Yeah . B: Yeah , and then you can show it to everybody . D: Yeah . C: But to write it th yeah . D: Yeah . D: It's b bi little bit too big to write . B: It doesn't really write normally . B: It's a bit Yeah . C: Yeah , it's too big , it's too fat . D: Yeah . A: Yeah . D: Fat document , those . A: Okay , um and what about the teamwork ? D: Team work was okay . B: I think it was great , yeah . C: Yeah . A: Yeah , well I think so too . D: Only thing that we worked through , past each other . A: we Yeah , but that was it was our assignment , huh ? C: Right . D: With some things that was only problem , but Yeah yeah yeah , but furthermore better . B: Yeah , but it was because we didn't uh Yeah . A: Okay , and maybe I should walk out of the room when you discuss uh this point , the leadership . D: That's yeah , no prob . B: I thought it was good , but uh Yeah . C: Yeah . D: Ah . A: Yeah well , okay . B: Yeah . C: Not too much , not too too too too . D: Yeah . B: Yeah . D: Okay . A: And creativity ? A: Well , when we look at this I'd say we have been creative , huh ? A: But There was room for You did ? B: Well . C: Yeah , or the room for it was the idea to be creative , so You got some standard ideas in your head and this what came out . B: Yeah . D: Mm-hmm . B: And you get get stuff from the from the computer , but Yeah . C: Yeah . C: The information uh was sometimes uh a little bit too late or Yeah . D: Little bit uh lo yeah . D: Too late it it it took a lot of time before you got your ema yeah . B: You just sit there for ten minutes . B: Yeah , where is that email ? D: I played I think seven times Solitaire something . A: Well , I didn't have time for that . B: Oh did you ? B: Is it on there ? D: Wha Oh right , it is there . B: Is it on there ? B: I didn't find the didn't look but uh I didn't look , but I got like one email after ten minutes or something . A: At some times I Sometimes I received like like five emails at at one moment , and then I even got spam . C: Was searching and searching . D: No , I I never got that . D: I always N yeah . A: Or something like that . B: That's what we said . D: So does this I think lik oh and information was a bit low I think , sometimes , in in in in the beginning I didn't understand what what to do . B: And it not a lot uh No , the first one . C: No , w I didn't know Make a r yeah . D: Yeah , like I with with the remote and I never new we have t we had to uh yeah made a made a rec a remote control . B: I didn't know uh nee . B: And I didn't know what to do for the first ten minutes before we got here , so I went , right . D: Yeah , so So , yeah . C: Yeah . C: No stepping on the table and then looking at the internet page . B: Yeah . A: And I was working and working and work Okay , well um but after all we can say uh we are satisfied , but it it could've been uh better . B: Just looking at the screen and uh Yeah , an Yeah , that will be handy . C: No . D: Yeah . A: When we get uh when we have we would have gotten uh more information . D: Mm-hmm . C: Yeah , more information about the costs . D: Faster . D: Yeah . C: First of all I didn't think uh that we were able to make an L_C_D_ screen uh first point , but uh it was possible uh uh , yeah . B: Yeah . D: Yeah , it only costs four units . D: Uh yeah . B: Yea uh so tha actually you could make an L_C_D_ screen but no mic , or it could make mic but no L_C_D_ screen , when you look at that . A: Yeah . A: Yeah , that was a bit mean to put it in the end . C: Yeah . B: Yeah . A: And uh what were the other points to to improve this whole process ? B: Uh , I dunno . D: Um Yeah . B: Think that's about it . D: Nothing . B: Hmm . D: I think we got it already . B: Heavier um less heavy laptops . A: Yeah , they're pretty heavy . D: Yeah . C: Uh . C: Faster laptop . B: Yeah . C: Uh . C: They were they were just fine . B: But that's not really uh Yeah . D: And furthermore the the the network was okay . D: Everything you loaded was also av available there . C: Uh . B: Yeah , everything worked . C: Right . A: And so more time uh w might have improved the the quality of work , is what you say . D: So Yeah . C: Yeah . A: Okay . D: Yeah , but that It's now half past four half past three , so Yeah , okay . B: Yeah , but it's just the the off hours between that you will work alone . D: Yeah , okay . B: Then it pops up pop up screen came . D: Mm-hm . B: Five minutes in the meeting . D: Mm . D: Yeah . C: Mm . B: No . A: Okay , so more time during the individual work phases . B: Huh . A: Um okay well uh I just got my warning for the last five minutes , so I'll move on to I guess my last slide , yes , which is the closing . B: You did ? B: Well Oh , right . A: Well uh , we managed , but we did it very quickly . A: I don't know if that's the best way to when it isn't is it when it is too expensive to quickly re-arrange it and say , okay , this is it , but we had to do it , huh , because we have to have a design , and that is within the budget . B: Well Yeah . A: And we evaluated . A: Maybe we should re-evaluate uh the product , but we did that before , and we also evaluated the project . A: And I think uh everybody's uh very happy . A: At least I am , with the results , so uh celebration , well , for the three of you , because uh I have to write the final report now . D: Yeah . B: Champagne . A: But uh well , thank you very much for your co-operation , and I had a very nice day so far . B: Yeah . C: Yeah , sure . D: No prob . C: Oh thank you . D: Mm-hmm . A: Okay . B: Do we get another email ? C: Bling . D: I think you do . C: You're fired . A: Um Yeah I have t I think we also have to go to our own rooms again , but um well I at least . B: I I think we have to fill in a questionnaire again , but We do ? C: Mm . A: But maybe you can try uh to make a screen shot of this , so I can try to include it in the final report . B: Yeah . B: Uh th that that one ? C: You cannot you can save it . A: Yeah , maybe . B: You can just Yeah , but it's it isn't a picture or , well , is it ? A: wants to , but at least this one . A: I know , we should remove this , but it won't h Okay . C: You s uh file save as the J_ PEG J_ PEG . A: And uh please put it in the project folder then , huh . D: Can you find it as a J_ PEG ? C: No . B: No , isn't possible . B: But you can make a screen shot , I think . A: Okay , well I uh I hereby officially close the meeting and uh I hope to see you uh soon . D: No . C: No . B: Yeah . C: Okay . D: In uh Celebra Or shouldn't I ? C: In about five minutes . B: Uh oh , export . A: Well , I think we'll be a bit a bit longer , but okay . C: Ah . A: Well , happy celebration , huh ? C: Oh thank you . B: Images . C: Whoo-hoo . C: Let's let's have party . B: How big do you want the images ? C: Let's have some fun . A: How big ? C: Huh ? B: Yeah . A: Uh not too big . B: This one ? D: Six hundred . A: Whatever you think is good . D: No , I yeah . C: No that uh is one thousand twenty four . D: I think eight hundred six hundred is better . B: This one ? D: Yeah . C: Yeah . C: If it browse . D: Nah , name . B: Um Well it isn't on the desktop . C: Desktop . D: Hey . C: Mm ? C: I do not know . B: You can only save it in my documents . C: Oh ? D: Oh my God . C: Yeah . B: Oh . B: Oh , alright . B: Yeah . C: Okay . B: Yeah . B: Yeah . B: Three . B: Can we stay here ? D: Ten . D: Yeah . D: Ten . B: Yeah . D: Uh . C: Okay . B: Yeah , alright . B: Why can't we stay here ? C: Alright . B: Yeah . C: Oh . D: Celebration time , come on . C: Oh . D: Peace out nigger .

The project manager opened the meeting and then the user interface designer and industrial designer presented their prototype for the remote which featured an LCD screen, a scroll button, and a battery indicator. The marketing expert conducted a project evaluation of the prototype. The team found the remote to be fancy, innovative, fairly easy to use, available in different colors, fairly spongy, difficult to misplace, and targeted to younger people. The project manager then led the team in calculating the production costs of their remote. The team had difficulty in meeting the the target cost and had to eliminate some of the more expensive components they had hoped to include in their design. The project manager then led the team in an evaluation of the project process. The team found the project stressful, the equipment useful, the information available to them lacking, and their laptops to be slow and heavy. The team members will go to their own rooms. The project manager will create a final report The remote uses a conventional battery. The remote will not use a sample speaker and feature speech recognition. The remote will use an advanced chip. The case will be single curved. The case is made of rubber. The remote will not feature a scroll wheel. Size of microphone. Color options for the remote. Whether the remote appeals to younger people. Whether LCD screens and microphones are components or features. Whether to lose the curvature in the design of the remote case. Whether to keep the speech recognition component. Whether to use a different material other than rubber. Whether to make a remote out of wood or to make a remote with different colors. Whether to lose the scroll wheel. What colors to make the remote in.

A: Hi everyone , hope you had a nice lunch . A: Um . A: Alright we're moving on to conceptual design . C: 'Scuse me . D: Bless you . A: Um , I'll just review what we did in our last meeting . A: Um , under marketing we targeted our audience , and Um , yeah . A: That was generally how helpful that was . A: Um , then we considered some design options with how it should look , um , we discussed an iPod-like button system which , uh , we haven't concluded but we're Right , um So , if you all have presentations to do , we can see what where you've come from our last time . A: Does everyone have presentations ? B: Hmm . D: Yeah . C: Yes . A: Okay . B: Yes . A: Would anybody like to go first ? B: Sure . A: Okay . B: So I've been looking at the components design . B: Um . B: Mostly by consulting remote control diagrams from the internet and also by incorporating design ideas from the last project meeting . B: Um , so we need some custom design parts , and other parts we'll just use standard . B: Um , I assume we'll be custom designing our case , probably a hard plastic or some other material case , to protect the remote and the locator . B: And we'll need to custom desi design a circuit board , because the circuit board has to take the button input and send it to the output so you have to design that each time . B: But once we come up with a design we'll send it to the circuit people and they'll just print it out . B: Um , standard parts include the buttons and the wheels , um the iPod-style wheel . B: The infrared L_E_D_ is actually gonna be included in the circuit board that comes with it . B: Um , we need a radio sender and receiver , those are standard . B: And al we also need a beeper or buzzer or other sort of noise thing for locating the remote . B: So we have some material options . B: Um , we can use rubber , plastic , wood or titanium . B: Um , I'd recommend against titanium because it can only be used in the flat cases and it's really heavy . B: Um , and the rubber case requires rubber buttons , so if we definitely want plastic buttons , we shouldn't have a rubber case . A: And why not wood ? B: And , hmm ? A: And why not wood ? B: Uh , well we can use wood . B: I don't know why we'd want to . B: Um and also we should note that if we want an iPod-style wheel button , it's gonna require a m qu slightly more expensive chip . B: We can't use the minimal chip , we need the next higher grade , which is called regular . B: I don't think it's much more expensive , but it is more expensive . B: So that's what I've got on design . A: 'S good . D: Um , can I do next ? D: 'Cause I have to say something about the material which is quite shocking . A: Hmm . C: Yeah . D: Ha . D: Mm . D: Right , um , I have been searching the current trends , um , both on the web and via fashion-watchers , and the findings are that the first thing to aim for is a fashion uh , fancy look and feel . D: Um . D: Next comes technologic technology and the innovations to do with that . D: And th last thing is the easy to use um factor . D: Um , fancy look and feel goes far beyond the functionality of the thing , but I suppose that is included in in the ease of use . D: Um , our fashion-watchers in Milan and Paris have decided , well noticed , that f the fruit and vegetable theme is the is the current trend and and therefore um we need to go for that if we want , you know , wh whatever our motto is . D: Um . D: For fashion , we go for fashion . A: Mm . D: The fashion in electronics . D: So we want to put the fashion electronics , we need to go fruit and vegetables . D: And also go for a spongy feel , so the the question of our technology whate is Industrial Designer . D: As to the material should be limited to I don't know how spongy it can be , should discuss this together , I don't know how spongy can be achieved but apparently that's the way to go . D: Um . D: I I have been thinking about this fruit and vegetable thing and I prefer fruits to vegetables , but that's just a personal opinion . D: I think I think people like to have a fruit instead of a vegetables in their sitting room . D: Uh those are just suggestions and also we need to decide whether this should be printed , so that still has to do with the material discuss should we print the fruit stuff , or should the actual remote look like a fruit ? D: Um , and finally again with the spongy . D: It has to be technologically innovative so maybe again our Industrial Designer should look into that or find come up with a solution that's better than mine . D: Um , yeah , to summarise these are the points that need to be um , touched in order to get a good decision , and hopefully our User Interface has more to say about the matter . C: Mm-hmm . D: Thank you for your attention . C: So . A: I think it's the next it's the blue one , yeah . C: Oh , uh , there we go . C: Uh . C: Okay . C: Um . C: Well so that fruit and vegetables thing huh . C: I actually wasn't aware of the new trends in electronics and and uh So so okay , let me get this right . D: Neither was I . D: Well it's a trend in fashion , in clothing and um fabrics . A: Yeah but you're not gonna wear your remote control . C: Okay , uh Okay , alright anyway . C: Um here we go . C: Conceptual User Interface . C: Trying we're gonna try to talk about , um what kind of uh how people are actually going to be using this iPod-ish remote control , based on fruit vegetable design . C: And , um , basically , so , this is a touched ba a touch-based graphical interface system . C: Uh , so people are going to be looking at this little screen . C: Um , kind of I mean I assume , are we still on the screen idea ? A: Oh we s hadn't discussed it last time . C: 'Cause if we're gonna have to ha if we have this it just seems like in order to have someone going around and using the um the wheel you it seems like you would need a screen . A: You need a screen for it ? B: You need a screen with music because you're looking for a specific song , like you know that band or whatever . C: But like if you think about it yeah but if so is it just okay . B: With T_V_ channels it's , you know , one two three . B: So Yeah . C: So , b you you're gonna have to switch to like D_V_D_ and like other things like that , aren't you ? A: We're , um , we're actually not having D_V_D_ , that was one of th I I was sorry , I I meant to update you on that . C: Are we Okay . C: Alright . C: Okay . A: Um . D: But the screen can come up on the telly , the she said . C: Okay . D: That correct ? C: Okay . B: Yeah . C: So anyway if well we just we need to Okay so if we're not gonna have a screen I think I was thinking okay . C: So basically it's just gonna be a wheel then ? C: And you're just gonna I mean I think you're gonna have to have some kind of a right . D: Graphical interface ? C: Yeah like you're g yeah like you're gonna have to be able to switch to like a mode where you can okay we're not choosing that , I guess . D: Uh on the you can have it on the telly though . A: Yeah . C: But like choose channel control , like if you wa Because people aren't gonna be able to have like , um , you know , channels one two three four five six seven eight nine . A: Yeah . C: So that people seems to be well You know . A: You've Yeah , I know what you're saying , you have to But but imagine someone with s But i what if you have satellite and you have like two hundred channels . C: But you're gonna have to scroll to get channels . C: So um I guess that's wh why I was thinking you may need to have some kind of a screen because So that people can go arou go back and forth and choose if or or then again if you just I guess I c I can see like some kind of a thing where like you sort of have like the number come up on the T_V_ like what channel you're on . D: Yeah , yeah , yeah . C: You can just scroll and you can just get to like five or like twelve or I oh yeah ? B: Yeah . D: Yeah , yeah . B: My flatmates actually had one with a wheel , and it it did show up on the T_V_ . A: Then to get to channel one eighty nine you have to Yeah . C: 'Cause you'll have to like but you can quickly s you can Yeah . D: Yeah . B: They have to r wheel really fast . B: But I think the wheel goes through like a hundred channels , at least on theirs . D: Yeah , yeah , yeah . C: Yeah if you do , it w so it would have to be you I mean so you basically just kinda need to figure out like what kind of , you know , range we need to have on the wheel , and um So you're either you're you know , th you're either doing this motion to like control the channels or like once once you stop that , you know , you can like tap for , um , different uh , whatchamacallits , different um , you know , functions like volume or , like you can tap just to get to different channels . A: Yeah . C: Like if you just wanted to go to like from five to six you could tap or someth And then there's also the concern about you know um how do you get to the menu if you wanna change the brightness of your television , or if you want to um you know switch around , I don't know , like , these different modes like turn on the timer or like something something like that , like I would think so too , like So I mean and it seems it w it does seem a little silly to have this screen if you hardly are ever using it , you know , because but then again it would it does make kind of if the screen's sort of just like an option that , like , is just there and you're not really using it , that's kind of m yeah . A: Right . A: Yeah I mean with that many options , you'd uh I'd think that the screen would be better , because you could have that menu option , sort of Yeah . A: Yeah . B: It's more expensive according to the design people . A: Uh . C: Yeah , that's the only thing though . B: You have to get a an advanced chip if you wanna have a screen in , which is more expensive than the regular chip , which is more expensive than the minimal . C: Yeah . C: So then basically it has to have some way to get to get to a mode on the television where you're doing , um You can get to you know , you can Like maybe it'll be that central button that , like , then you hit that and then you can it brings up like the menu on the T_V_ and you can just scroll around , like , to do the timer , to do the yeah , yeah . A: Mm . D: Yeah , yeah , yeah . B: Mm-hmm . A: Mm . D: Yeah . A: Yeah . A: So the T_V_ is the screen , that yeah So it would have all these different options of changing to Okay . C: Yeah . C: But the remote itself isn't really cluttered up . D: Look it even has settings . C: Hmm ? D: On the you can just take theirs and just Yeah but should be comfortable . A: Yeah . C: Yeah , well we don't want the screen I guess , but um 'cause that just it does seem like , it that would be , like , incredibly expensive , but I dunno , and then so , it just im really all you need is , like , this little wheel then , and you can control everything . A: Yeah . C: So Yeah . A: Um , right . A: What if I mean , if you're thinking of the design of it now , like the a you know , physical attributes , um , and you just have this , it's like just a long silver thing , or whatever we're thinking . A: I mean are you you gonna have any buttons on that besides power and this thing ? A: Or Yeah . C: It doesn't seem that you would need anything besides pow I mean and the power button could even be like hold down the menu button for like longer than one second and it turns on the T_V_ . A: So can we imagine that this would be smaller than the remote controls that you showed us before . A: I mean okay . C: Yeah . C: Yeah definitely . C: Like , I think we're looking at something that could be , like like even maybe like a cir I'm f I'm seeing almost like a circular sort of like handheld like thing . C: I mean it it needs to be easy to somehow it needs to be easy to like manipulate and use your I mean how do how do I'm not really Like when I use an iPod , I end up just kind of using my index finger to like control it . A: Yeah . B: Yeah . A: Yeah . A: Yeah . A: Yeah , I've seen some people just going like that with their thumb , yeah . C: So Yeah . D: Yeah I use it like that . C: Or your thumb or something . B: W when we had the wheely remote control , we it was on the top I think , if you held it like that . C: So Yeah . A: Yeah . D: Yeah . C: Yeah , so Mm yeah . A: But , were there buttons on there as well ? B: Yeah well it had the wheely thing and then it had those eighteen different buttons that I don't know what they do . A: Mm . A: Yeah . B: So we just used the top part . A: Yeah . C: Yeah , so but I mean I think it could be pretty small . D: Uh . C: Like , I d I mean , you you want it to be large enough that you can But can't you just get K Yeah , But , I mean , do you need that ? A: What if , um , you had like a b a cover that went over buttons that you don't use very much ? A: Like you so you could slide it up if you needed to like change the contrast or something like that ? A: So the options are there but they're not in interfering with the design and the practicality of it . A: Do do you know what I'm talking about though ? B: Yeah . A: Like , uh , yeah just something Yeah , that you can flip over , yeah , yeah . B: Yeah like maybe something on the side where you slip a panel down and it's got a whole bunch of Yeah . D: Well you can have it on the settings , no ? C: If if you can get to , you know if so long as you're able to bring up the menu on the T_V_ screen . A: Yeah I mean I guess that's the thing is is if w I if we can do this , that'd probably be Yeah , yeah . C: That keeps it really Yeah . C: Uh you wouldn't I don't I just don't think you would even need it . C: So Mean I mean you can do it , you it's it doesn't seem that hard . A: So I guess we have to look into the , um , like , the programming , how this how they actually programme these things , and if that's yeah . B: Oh how they make the menu show up on the T_V_ ? B: I don't know . A: I mean it would y would that would be Huh . D: They already do it . B: I believe it's ins it's gotta be inside the T_V_ , not inside the remote . C: I mean I've never bought a remote . B: I'm not sure . C: It sounds like this remote's going to be purchased separately from the television , which is a little My I've never bought just a remote , like , so I don't I don't really know . B: Well they usually are . B: Well I guess that's right . D: No . C: But um So , um but I mean it's I've never had a hard time with like my remotes , like bringing up the menu screen if you need to like change the date or whatever , you know . B: It always comes with the T_V_ . C: And I don't think that should uh that should be too hard . B: Yeah , it most of the ones we've had have had the menu button , 'cause it's not like you need to have a button access to like change the contrast or something . C: Yeah . B: 'Cause it just doesn't come up every day or something . C: Yeah . C: Well so So , do we need I dunno . C: Well I guess we have to you know think about But I mean you just basically need the output signal you know to be able to bring it up . B: Mm-hmm . A: Yeah . A: Okay . C: That's what it does anyway . D: But also if you have it on the screen you can actually write everything out , because the problem with buttons is you like , they have these sort of abbreviations and codes that you're supposed to understand , and I never get it . C: Yeah . B: Yeah . A: Yeah , you don't know they mean , yeah , it's like yeah . C: Yeah . D: Never ever . D: So Well on the telly . C: So , but oh , you mean if we have this screen like the iPod screen ? B: Or on the T_V_ too . C: On the telly , okay , yeah . C: So yeah I think , I mean , I think I think the touch-based graphical interface is a really uh cool idea because you know it is so obnoxious to like have to push those like okay now I hit this you know , you have your little guide out and you're like , hit this button twice , like to activate the date . A: Mm . D: Mm . A: And it is technologically innovative in a way , so that fits with the B Yeah . C: Yeah . C: I guess . C: And it is trendy , the iPods are really hot right now , so Um , yeah , by web research , yeah , so Oh . D: Did you did you get that pc picture on did they provide you with that picture on the web ? D: That's quite interesting . D: What are we going to do about this vegetable thing that I'm dreading ? A: Oh god . B: Oh , I was gonna say . B: You said uh people want spongy . B: Um , one of your one of the material options is a sort of rubber that's in like those stress ball things . D: Yeah . C: Yeah . B: So , that would be spongy . C: Oh , okay , that would be cool . D: Yeah . A: Ah . A: Yeah . D: Yeah . C: Mm . D: Just nice feel , but I hate spongy . C: Yeah , c that's e that would be kind of oh , you know , usually like the touch pad things are kind of a hard plastic typ mouse type , you know , thing . A: Yeah . A: Yeah . C: But what if we ha what if we had like a spongy sort of like stress balley kinda so you're like Or what if we integrated the the uh the f what if the whole thing about the fruit and vegetables we somehow made it tactilely fash you know , we c tapped into that , so like it feels like a vegetable . A: I mean definitely the area round it . B: Yeah I think it could work . A: Yeah . D: Well it could be like mobiles that just you just put a cover . A: An orange . B: Don't think I'd want it to feel like a banana . C: Yeah . D: If it's a small thing , you c instead of creating an object for it that looks like a banana , which frankly I'm not particularly fond of , um you could just have covers and then your mobile f it's like a mobile phone thing . D: You know you had there was a time when they had all these different covers for mobiles . C: Yeah . A: Yeah . C: Yeah . B: You could do like the computers where they have like the grapefruit , apple machine and they have like the blueberry , like all the colours are named after fruits . D: Yeah , yeah , yeah . A: Yeah . C: Yeah . A: Yeah . D: Yeah . C: You could name it after fruits and vegetables , or Yeah . D: And it could the colour can fit your sitting room , so if you have red sitting room you can have strawberry , and then if you have a green one you can have well I don't know . D: Um . A: So what if what this is I'm just forming this idea in my head of how this thing is looking . C: So I think yeah , colours . A: If you have like that stress ball material kind of as what you're actually holding in your hand , so like what you're feeling is comfortable , and then there's more of a hard plastic thing where that thing is . D: Yeah . C: Yeah . A: And on that hard plastic thing you can change either the colour or the fruit or vegetable that's on there . C: Yeah . A: Is that kind of I 'cause I I'm thinking of silver because those are our company colours . C: Yeah . A: Um I mean how are you how are you all envisioning by what we've just the feedback we've just got about the A ball ? C: Unfortunately they don't have silver fruits and vegetables . C: I do I dunno . C: Um That's in the shape of a fruit , like a Yeah . D: Maybe a ball . D: Know , a squashy ball . D: A relaxing squashy ball . D: That you can p well I see you're thinking , it's weird , you're thinking the opposite of me 'cause you're thinking you change the the hard bit and I'm thinking how do you change the hard would you put a um sticker sort of ? A: Yeah . D: Because I was thinking if you have a cover for the squashy bit , like a Oh , okay , yeah . A: This is just Okay . A: Say that's the s say that's the squashy bit . A: Squashy . D: Yeah I was thinking of getting a cover for Which is cheaper . A: That see I was thinking this s sorry I was thinking this bit here would be the cover and like that's your actual thing . D: Well I don't know if it's cheaper actually . B: Oh . B: Mm . A: And like this you could have like you could have like cherries and things around there . C: Oh I like that shape . C: Yeah . A: Um but I was thinking if it was like this 'cause the way you were describing the the iPod and the thi the roll thingy It's almost like your thumb is farther up , so if if you could squish it lower then Yeah , I know what you meant , yeah . B: I was thinking sort of a single ball shape . C: Yeah . B: So you're holding a squishy ball and then it has a Mm-hmm . C: It's like it has to be s yeah . B: Yeah I guess so . C: Yeah . D: Yeah . D: So it wouldn't be very big in either like how big ? D: This big , and then you just do that , I suppose . C: What if , yeah , what if the squishy , oh so so you're saying the squishy part's like detachable , and you can so so maybe one you know you can have like the broccoli squishy thing , and then you could have like the banana squishy thing and you could get you could have your choice , you know ? D: Well just a li I can't des like condom thingy , like a a cover . D: But well the question is , which one's easiest to change and we can just contact our relevant department for that , and just see what the cost is for covering that or covering that , and for now we can do two prototypes maybe and then hi try and ask users what the best is , and No . A: Yeah . C: Yeah . C: Yeah , yeah . A: Mm . C: Yeah . A: Okay . A: Yeah . C: Yeah . A: Okay . C: Oh . D: Um . D: That's nicer . D: I think it's nicer to have a drawing 'cause it's neater . C: Yeah . A: Hmm . D: Um . A: Well that's not very neat , but Mm-hmm . C: Yeah . C: I mean I think uh and I think the handhe I think the handheld part is definitely So you could make that into the fruit and vegetable part . D: If it's a bit like those juggling balls , you can change shape according to your to the way you hold it . B: Yeah you could squish it . D: If it's got sand in it maybe , or something , you it it just moulds to your hand . A: Yeah . C: Yeah . C: So where are the fruit and vegetables now ? D: We we don't know . C: Fruits and veg . B: I guess they would be either in the colour of that plastic face on the front , or in the colour of the squishy thing underneath . C: Yeah . A: Yeah . D: Yeah . C: Yeah . D: And the rest is the company the company colour's silver ? A: It was , yeah , silver and yellow . A: It l it looks like I don't Yeah . C: We could promote the banana one . D: Okay . C: Like mm . A: I mean that's another question , where are we gonna we we should have the logo somewhere on it . C: Mm . D: Mm-hmm . D: Should also fit the batteries , which we haven't Okay . C: Oh yeah . A: Yeah . B: I think the batteries would have to go right under the plastic case . A: Yeah , th and that would that Mm-hmm . C: Yeah . B: Especially if you're switching out the squishy part . B: Then you need to have the other part just be sort of a single unit that you can snap off . D: Mm-hmm . C: Yeah , I think , um it'd be interesting to have the b the squishy bit . C: The part that you , yeah , can change into the different , you know , trendy vegetables and fruits . C: But uh it Yeah . B: Well I dunno . B: You'd spend so much time like squishing it to your own personal hand . B: Then you'd get a new one and you'd have to do it all over again . D: No but it does it automatically . D: Does it automatically ? C: Yeah . D: I don't know . A: I don't know what the rest of my notes mean because they were made for me . D: Okay . A: But if someone components concept . A: Question mark . A: Energy . A: Question mark . B: That was me . A: Was that you ? B: Yes . A: Okay . A: Oh right right . A: Yeah . A: Um , so what d but what do we know about energy ? A: I mean we're gonna use batteries right ? B: Uh we actually had an option of batteries , solar power , and um a dynamo , which is something I don't know what it is . A: And I think batteries sound good . B: Something to do with torches . D: Oh , a dynamo is ah , it's a bicycle . D: It's a bicycle mechanism . D: It's the en it's like if if something moves , when it moves , it stores energy . B: Oh okay . B: Yeah , the other one was the other one was a kinetic thing where you'd basically have to wind it yourself . B: So I sort of picked battery . D: It's quite sweet . B: We could have talked about doing a wind-up or a dynamo or a solar power . B: Um but I think solar power's not available with the rubber case anyways . B: It it seems a little weird for a living room anyways . A: What does everyone else think ? D: No . C: The dynamo would be interesting . D: But dynamo the the fact with dynamo is , the moment you move it , it c it creates energy on its own . C: Oh . A: What about Kryptonite ? D: Which is quite cool . D: So if you throw it , it's gonna store loads of energy , and you don't need to buy a battery 'cause they're quite f I find them annoying . D: But we need to find cost . A: Yeah . D: Don't know the cost . B: Didn't have enough data to actually All it said was it gave sort of relative , some chips are more expensive than others , sort of things . D: Does anyone have costs on the on the web ? B: It didn't give me any actual cost . D: Okay . D: Right . C: Hmm . D: Mm . B: Most of the stuff is pretty cheap though bought in bulk . B: So I don't think it's that much of a problem . B: Like the chip is probably the most expensive part . A: What does chip on print mean ? B: Um , for things like remote controls , um , they stamp out a chip , calculators too I think . A: Uh-huh . B: Um , so you can mass produce 'em pretty cheap . A: Okay . B: But it's not like a computer , you can't like reprogramme your remo remote controls , it's like stamped onto the chip . A: Right . A: So , chip on print is just means like that they're mass-produced . B: Yeah . A: Okay . A: And case ? A: Uh I guess that's what we've been talking about , yeah . B: Case is what we were discussing yeah . A: Casing . A: Yeah . A: thinking of like syntactic case and thi um let's see . A: Is there anything else we need to talk about ? C: Hmm . A: Oh when we move on , you two are going to be playing with play-dough . A: Um , and working on the look and feel of the design and user interface design . A: And you're gonna be doing protu product evaluation . A: So you'll get mm m more instructions from your personal coach . D: Oh , thank you . A: Mm . C: Cool . A: See you soon . A: Does it matter that I end early ? A: How how early is it ?

The Project Manager reviewed the minutes from the previous meeting. The Industrial Designer gave her presentation on components and discussed which would have to be custom-made and which were standard. She also discussed the various materials and chips available. The Marketing Expert presented current trends in the market and in fashion. She discussed the current fruits and vegetables trend and the trend toward softer, spongier materials. The User Interface Designer discussed the look of the remote with the group. They discussed including a touch-based graphical user interface but noted that it was unnecessary and costly. They discussed using the menu function on the television instead. The group discussed how the menu function would be programmed. The group then talked about the casing of the device, and decided that there would be a changeable outer casing. They discussed including fruit colors in addition to the company colors. Some part of the casing will be made of a spongy material. The group also discussed energy source options and chips. The Project Manager instructed the User Interface Designer and the Industrial Designer to construct the prototype and the Marketing Expert to work on the prototype evaluation. The Project Manager instructed the User Interface Designer and the Industrial Designer to construct the prototype. The User Interface Designer will work on the interface and the Industrial Designer will work on the look and feel of the device. The Marketing Expert will prepare a prototype evaluation. The remote will feature a spongy material. The fruits and vegetables trend will be incorporated into the design by including fruit colors along with the company colors. The remote will feature a changeable outer casing. The group wanted to include a changeable outer casing but could not decide whether the spongy or the hard plastic component should be the removable casing. There was a lack of information on the cost of several components.

B: Good morning , Flores . A: G good morning . B: Marketing Expert . A: Oh yeah . B: Right . A: Are you ready ? A: You should put the laptop uh right into the square . B: For the cameras Alright . A: For i for the cameras , yes . A: Good morning , Sebastian . C: Good morning , Mister P_M_ . C: How are you today ? A: I'm fine . C: How was your business trip to Boston ? A: Um well , actually I didn't go , didn't feel like it . B: Geez . A: So Do you want to open it as read-only . A: Um I guess I should close it here . B: You have the same message of uh Windows cannot um sen oh stand-by . B: Close the the window . D: Okay . A: Okay , the waiting is for our Marketing Expert , Ruud . B: So That's right . B: Ruud . A: Um project kick-off . C: Is there a schedule for this meeting ? A: Yes , there is actually . A: Um I will li list the agenda for today . A: For this meeting . A: Good morning , Ruud . D: Good morning . A: Uh it's important um yeah , great . C: I shall close the door . A: It's important that the laptops are um exactly on the square , um for the cameras . A: Okay . A: Okay . A: Um we're here to develop uh a new product . A: Um I'm sure you've had a mail from our account manager about it . B: Mm-hmm . A: Um and um this is the first meeting to to generate some uh uh some ideas about it . A: Um you are here in a specific role . A: Uh Ruud is here as the Marketing Expert , Roo is here as the User Interface Designer and Sebastian is here uh in the role of Industrial Designer . A: Is that correct ? C: That's correct . B: Mm-hmm . A: Okay . A: Um we're going to do um uh uh a little tool training uh for the tools we are going to use uh during uh the meetings we are going to have here . A: Um then I will tell you a little bit about my idea of the project plan , uh and we will have a discussion . A: Uh this meeting should take no more than twenty five minutes , so we should keep that in mind . B: Alright . C: Okay . C: Um is there any room for a little presentation ? C: Uh maybe during the discussion uh section ? A: There is ? A: Yeah , there is . C: Okay . A: No problem . A: Um okay , this new product we are are g are going to develop , um it's a remote control , a television remote control . A: Um and first of all it should be original , it should be trendy and user-friendly . A: Those are kind of easy um uh uh goals , um and I'm sure we can find more goals for the for the product we are going to develop . A: Um we will discuss uh later on more ideas about uh how the remote should look and how it sh it should function and all those kind of things . B: Okay . A: The market , we should have a look at the market . A: Um we are going to use a a pred a project method uh during uh this development , um which consists of three different design stages . A: Uh the functional design , the conceptual design and the detailed design , um all of these stages um um mean that we do some individual work , prepare , and then uh meet to discuss our uh uh the the the progressions , yes . B: Progressions . A: Um the first stage , the functional design um we are going to search for the user requirements , and we will um make a specific uh specification of that . A: Um the second is the technical functional design , um what effect should the remote have ? A: Well in this case control t the the television I think . B: It's for the vision . B: Yeah . A: Um and the last one is the working design . A: How exactly does it work in the technical sense . A: Um the other design stages , uh we will discuss that later . A: So we'll kop it keep it with the functional design . A: Okay , um before we think about remote control we will um work with some of the tools we have uh here . A: Um as you see now I can give a presentation . A: Um it's also possible to use this one as well . A: You can uh uh display pr uh two presentations if you want to . A: Um to um presentate , to show us uh a file you'll need to uh place it in your project documents folder , which is on your desktop , at least it should be . A: Um then we have this electronic white-board system . A: Um yeah , I will show that now . A: Um you can draw on the board using this pen . A: There are little um uh sensors , so do not grab it here , but a lit more a little bit more to the uh to the end . B: Sensors . A: Um well , it it's on the um eraser now , so we click the pen button . A: Okay , so not too fast writing . A: Um you can insert a new um slide or or white-board uh uh file um by either using the insert function or by clicking the next button or the blank button . A: It's quite the same . A: Um all our um whi um uh SMARTboard um notes should be kept in the same file . A: So do not m make a new file . A: Just use this one uh during the day . A: Um you can use the eraser to make something go away . B: But we all use the same white-board file So we can work together on it while we're or should we only use it in the in the meetings ? A: Yes . A: Yeah . A: Yeah , in the meetings , only in the meetings . B: Yeah , okay . A: It's really like like a regu regular whiteboard . B: Yeah , alright . B: Yep . A: Um you can choose the format , um sorry . A: Uh Let me see . A: Um Well I guess it's maybe because I'm not s uh pen selected . A: Yep . A: Current colour , you can choose another colour . A: And um for example black , and you c I can choose the line width . A: Um so now I d have a different line width and uh colour . A: Okay . A: Quite easy , if you uh do have any questions , just c ask me . A: Um to um oh well , I'm I wrote down the documents uh should be in the project documents folder if you want to uh discuss it with us . A: Um as a little training um I will ask Ruud first to draw uh uh your own animal on a new slide uh with uh a different colour and a different line width than the one uh now selected . D: Okay . D: Um green . D: An animal . D: Okay . D: Um Uh a wee rabbit . B: It's a bunny . A: A rabbit . C: Alright . A: Okay , well great . A: Um Roo , could you do the same please ? B: But of course , Flores . A: But a different animal with a different colour and a different line width . B: Blank . A: Sebastian is thinking about the animal . C: I'm just uh guessing what should be my favourite animal . A: Okay . B: Yeah , I'm think about it too . B: Format . B: Well , it looked more than a bunny than a cat , but it works , right ? A: It it should be a cat . D: Yeah . A: Okay ? C: Well , I'll give it a try . C: Mm . A: I'm guessing a horse . C: Very good . B: With a very small legs . C: I was very good in drawing . B: You should feed that uh that animal . C: Well , I guess you uh get the idea . A: Yes , okay . C: Beautiful . A: Beautiful . A: Okay , so um you can use this at any time during the presentation if you want to . A: Um any questions well , just just let me know . A: Um okay , back to our project . A: Um the remote control we are going to develop um will have a selling price of about twenty five Euros . A: Uh the profit we are looking for for this product is fifty million Euros , which is quite a number . A: Um we uh we will focus this internationally , so the product will be sold um , if there is market uh interest , uh in in more than one country . A: And um the production costs should not be more than uh twelve Euro fifty , so we should keep that in mind by uh w w during the development , um because uh , well , those are important numbers . A: Um then the discussion , maybe the time for Sebastian to show his presentation . C: Yes , um I have some technical uh issues which I would like to present to you uh before we start the discussion , because uh there might be some uh influations influences . A: Limitations . A: Okay . B: Okay . C: Okay ? A: Okay , great . C: Okay . C: Um first about my role , role of the Industrial Designer . C: I would like to think about uh the implementation of uh of things , and the technical possibilities and impossibilities . C: So if someone of you comes up with uh ideas , uh I'll try to translate them in technical functions , but uh there might be some impossibilities . C: So that's one . C: Uh I also will propose some uh um uh some implementations for that , but well , these are quite the same . C: Sorry about that . C: Um and I also will remind people of some new technical possibilities which are available and which might be interesting to implement in our product . B: Okay . C: I have some uh initial ideas about some things um which are maybe nice to take with you in the upcoming uh discussion . C: One thing about uh interopera operability . C: Um I think a modern uh remote control should uh control a device diverse subset of equipment . C: Uh for instance , uh D_V_D_ players , cell phones , video and audio equipment . C: So one re uh one remote control for all your equipment . B: And for a cell phone ? C: Well , there should be some interoperabi interoperability between them . B: Yeah , okay . B: Yeah . C: I think it could come in handy . C: We should discuss that . C: Um and we should think about the way how these things uh should communicate with each other . C: We're not uh living in the uh nineteen eighties anymore , so infrared is not uh is not really uh hot uh technical stuff anymore . C: But you should uh think about the things like uh Bluetooth . B: But Yeah , but the infrared , it's uh , well , a little bit old-fashioned , if you would call it like that . C: Mm-hmm . C: But it's cost-effective . B: But all the T_V_s are uh equipped with infrared , so y you you can Most of them . C: Yes . C: Mm-hmm . C: Well , not all , not all . C: So that's the point . C: So Maybe , but that's uh something we should discuss and uh about every everybody should think about it . B: Or you shou sh use a you should equip infrared and Bluetooth together in one remote . B: Yeah . C: So that's just my role , I'll just uh give you uh everybody some technical input , and I think now the time is to have a little discussion about what uh the product should be and how it should look , but take these things into account when you start the discussion . A: Yeah . A: Okay , so the the main por uh the main points you are uh telling us are focus on the inter uh operability , and Okay , and and uh Okay . C: Yes , so one thing uh one remote control should uh control one or more uh pieces of equipment , and the way of communicating with these equipments . A: Okay , good . C: Okay . A: Um that was your presentation ? C: That's it . A: Okay , okay . A: Um okay . A: Great . A: Um I'll go back to my own presentation . A: Um Mm . A: Okay . A: Um I I do think it's time now to to discuss uh mm some things . A: Um Sebastian told us a few things about the technical implemen uh implications . A: Um there are other things like um how to make it trendy , which is I think uh um most uh Ru uh Ruud's uh role . A: Um the way how it should be controlled by the user , which is uh Roo uh r uh during this part . B: Mm-hmm . A: Um so let's start with you . A: H how do you think the remote should um function for the user ? B: Well , I had a few uh things in mind . B: Um well , the interoperability , just like uh Sebastian said , um the remote should work on different T_V_s or even different uh um Yeah uh , what is it , devices ? A: Yep . B: Um so i i I think it's a universal remote control for customers to buy just new in uh a store . C: Yes , I think it should be something like that . B: It's not for uh for uh for uh Philips or whatever to buy our remote for their own product , right ? A: Okay , so we're we're going business to consumer , not we're we're it's not a No . B: Yeah , I do I don't know that . B: It's no I have uh don't have the information for it . C: We're not developing this product for a specific vendor , are we ? C: No , we're just developing this product , and we want to sell it to a very broad uh public , so it should fit to every device . A: No . B: No , okay . B: Yeah . A: Yeah . A: Uh Ruud , y do you agree ? D: Yeah , I think I think they're right , yeah . A: Okay . A: Okay . B: Um Well , the techni fu technical function uh what you said is just by pressing the button you should change the state of the T_V_ . B: That's just the basic f technical function . A: Yeah . B: So that was my really my part for uh this session . B: Um Well , that's just the fu the technical function is pure what should the remote control do , wh what is his task uh as an uh as an uh device . A: So is that ease of use or uh is that more like um Okay . C: Yeah . C: Mm-hmm . B: It just should change the T_V_'s state . B: So that's it . B: Um but furthermore Yeah . C: And you you see uh the buttons as a as a means of doing this ? C: Or are there any o other controls ? B: Yeah , with buttons . C: Are there only any other cont Well , I I've seen these remote controls with uh this little stick uh which you can move forward , sidewords . B: Yeah , or maybe you want a touch-screen or But Yeah . A: Uh-huh . C: You know these things . C: And um it's very easy for a user to to switch w yes , to to switch b uh between uh channels or uh change uh between tracks on a on a C_D_ , on on a chapters , you know , on a D_V_D_ player . B: They're very vu vulnerable . B: Yeah . C: So maybe that's an idea , I don't know . B: Yeah . B: And for other user interface I had um , well , it's more industrial thing . B: Uh point at a T_V_ , I think it's it's quite disturbing when you always have to point directly to the T_V_ , so you must point everywhere , so maybe infrared is Yeah , just don't even point it , so in that case infrared should uh maybe uh be restriction to that . C: Mm-hmm . C: Okay . A: Maybe not even pointed . A: Yeah . C: Mm-hmm . A: Okay Uh Okay , gentlemen , um uh just a reminder , we d we have five minutes left for this meeting um okay . C: Uh is that uh are there restriction for the range , the operating range too ? C: So when you're not able to point at the device um the range is very limited . B: Yeah , if you g if you go to radio or or yeah . B: For T_V_ , you're always in in the neighbourhood of a T_V_ , so I don't think think the range should be a problem to that , but if you want to uh get it working with a radio , and you're in outside your garden with just one uh speaker , then maybe the range should be uh But Yeah . C: Mm-hmm . C: Mm-hmm . C: Mm-hmm . C: Okay . C: Okay . B: Two more things . B: Um You should able to feel the buttons without uh it mis um you have to know what you do without looking at the buttons , so it should be as user interface um for feeling should be uh good to understand . B: You must feel the buttons for volume or whatever , I think . A: Okay , s yeah . A: Yeah . B: And of course you don't always know where all buttons are , so it should be visible al um in dark too . B: So when it's dark Those are two really uh user interface Yeah . A: Okay . A: Uh I'll write down glow in the dark . B: That's perfect . A: Is tha Okay . C: Okay . A: Okay , um uh I just want to hear uh Ruud's um input for this meeting . C: Do do you Um well yes , I had , uh about three minutes ago , but I've seem to forget them forgot them . A: Um do you have anything already w um ab idea about how the market uh will respond to the such a product ? A: Or what we should take um in account when developing such a product ? D: Uh I think most most things have already been said , like uh control multiple devices . A: Mm-hmm . D: And uh , yeah , infrared might be an issue . A: Because ? D: Uh well , he said about n abo what he said about pointing . A: Mm-hmm . D: But uh lots of devices already use infrared . D: So we'll probably have to implement that . A: Okay . A: Okay . A: Okay , Sebastian , did you have any other ideas ? C: Um oh yes , I remember . C: Um you said something about visibility in the dark . C: Um uh would it be nice for a user to have display on this uh remote control , on which you can see functions ? B: Yeah . C: Which makes it easier to operate it . B: Yeah . B: Well , maybe I um but it it can be quite simple , you can just have white buttons with a black mark on it . C: I I don't know . C: Mm-hmm . C: Okay . B: The uh the the digits in black . C: Mm-hmm . B: Uh then it's already visible in dark . C: Okay . B: So it it don't have to be a lightning or or a fancy well , it can be for design , of course . C: Okay . A: Okay . A: Yeah , yeah , okay , because because we wa we want to develop a trendy product . C: Yes , but there's a cost limitation too . A: So Yeah , twelve Euro fifty , yeah . C: Well , that's more So that's a big problem , I think . D: Yeah . C: I think the the financial part of this project uh implicates that it's not going to be a high high-end product . C: The cost price is very low . A: Okay . C: Um Okay . B: Just remind something . B: The digits of uh the the painting on the buttons should not fade . A: Okay , okay . B: You have a m uh Always have s the soft buttons , always uh clear the the the paint on it . C: Very good point . C: Yeah . B: The marks . C: Okay . A: Okay , um I ha I have one point f um which which comes in mind now . A: Um uh d I think the device should either be rechargeable very easily um or it should not consume too much um power . C: Mm-hmm . C: Okay . A: Because it's very annoying if you need to change the batteries every s uh uh every other week . B: Yeah . C: Okay . A: So um maybe we could um for example uh only light the buttons that are um uh applicable at that moment or yeah . B: But um Necessary , yeah . A: I dunno , it's uh that's more Sebastian's uh um Well does it ? B: Yeah . C: Hmm . B: But then Bluetooth uh might be problem . B: 'Cause I think Bluetooth uh Yeah , I know it from the cell phone . C: It's use uh a lot of uh well Well , cell phones have uh integrated Bluetooth also and , well , it's it seems to work uh quite okay . A: I'm not sure . A: Uh Yeah . C: So uh technically it will be possible . B: But you can't you can't use Bluetooth all the time , twenty four hours a day . C: No , you cannot . A: Okay . B: Does it It's over ? A: Gentlemen , I'm afraid we do not have any more time . C: Okay . A: Um so we will go back to our own uh work . C: Okay . A: Um next meeting starts in thirty minutes and um , well , you know your o your individual actions or your personal coach will probably email you about th it . A: Um so this was it . B: Okay . A: See you in thirty minutes . B: Great .

The project manager opened the meeting and introduced the project, describing what the project would involve, the role of each participant and the agenda for the first meeting. He the demonstrated the equipment the group would be using, and the group practiced using the SMARTboard by drawing their favourite animals. The project manager then went over the project budget. The industrial designer gave a brief presentation about his role and his initial ideas for the project, suggesting that the remote should be used for multiple devices and that the group should consider using bluetooth rather than infrared. The project manager then asked the others about their initial ideas. The user interface designer agreed that the remote should control multiple devices. They also discussed having glow in the dark buttons, using bluetooth instead of infrared and using a display and/or a joystick instead of conventional buttons. However, they were unsure about what the budget would allow. The project manager suggested that the remote should be rechargeable or not use much power, but this might be difficult if using bluetooth. The project manager closed the meeting. Each member of the group will work on their individual tasks. They will receive information from their personal coaches. The group will design a trendy, original and user-friendly remote control. The remote control will be sold for 25 euros with a profit aim of 50 million euros. The remote will be sold internationally. The production costs should be no more than 12.50 euros. The remote will control multiple devices. The remote will be sold directly to individual consumers rather than companies. The group were unsure about whether they would be selling their product directly to consumers or to electronics manufacturers. It was felt that the low production costs would not allow them to create a trendy high-end product. Whether using glow in the dark buttons and bluetooth would mean that the remote consumes too much energy.

A: So let's start our second me meeting on conceptual design . D: Mm-hmm . A: So , as the previous meeting I will be the secretary and we will have three presentations and we'll have to decide on the remote control concept and finally we'll close the decision . B: Mm-hmm . A: So I will first uh What ? D: No y you do the minutes first , or ? D: No ? A: I I think I will let uh our User Interface Designer speak first , Mister David Jordan . D: Okay . C: Yep . A: So , we'll S technical accessoire ? C: Yeah . C: No no no . A: Interface ? C: Yeah . A: This . C: Mm . C: So uh first I will present the concept of user interface . C: Um there's three concepts in the user interface . C: So first one it's a Google controller . C: The second is a fancy controller . C: The last one is uh intelligent controller . C: So there are three concepts in our controller . C: Um n next I will explain one by one , the first is Google controller . C: Um , so I want the controller to be easy to use , but with sophisticated functions . C: So it's a combination of easy to use and um sophisticated functions . C: Uh this is a first concept of our controller . C: The second concept is a fancy controller , um so we want give the customers the impression that our controller is very attractive , um they can easy recognise our controller among a lot of products , so so the u the user f the the u user interface should be very very cute , very very g um attractive . D: Mm . B: Mm . B: A nice one . C: Such like this , there are several uh examples in the slides . A: I'm not sure the one in the middle is very attractive . C: Yeah , it's very , you know if you're Yeah . A: It's very big , yeah . C: It's hard f i it's easy for you to remember it . C: Or to recognise it , yeah . A: Okay . A: Yeah , why not . C: Yeah . C: Yeah . A: We'll have big discussion I suppose after that , so . B: Yeah . C: Yeah . B: Yeah . D: Mm . C: So the last uh concept is intelligent . C: We want uh we want our controller to be smart , so maybe we should uh use um uh technology , such as speech recognition technology and gesture recognition technology , so we need to have coop some cooperation with some research institute on speech recognition and um gesture recognition . B: Mm-hmm . D: Mm . C: Um With this advanced features we I think we can attract a lot of user . A: Okay . C: Okay . A: Something else ? C: No . C: There this is the three concepts of our controller . B: Yeah . A: I just have one question , because for the intelligent controller , you said that we can use the voice recognition or the gesture recognition , but as the um expert told us , most of the people want to use the remote control to zap t to zap between channels . C: Yeah . C: Yeah . C: Yeah , so Y Uh I think some time it's very uh convenient to use voice interface and gesture interface than use button . A: Do you think they will be able to use gestures ? A: Because , if they do all the time the same gesture , as you said previously in the last meeting , maybe they will get injuries because of that ? B: Yeah . A: or if you say channel three channel three two three four six five , I think they will be bored after a while . B: Maybe . A: You don't think so ? A: Yeah , sure . C: For example , if you cannot find your uh controller , you can just uh just just uh speak something such as , yeah , one two . A: I That's true . B: Oh yeah , that's a good that's a good point , so . B: One and Yep . A: Yeah , but suppose you got a cold . A: You have a mute remote controller . C: Yeah . D: Mm . C: So you can use your gesture . C: That's no problem . D: Yeah but how how is how risky is it to trust like speech recognition or gesture recognition ? A: Broken arm ? C: For limited vocabulary speech recognition is very reliable and for s limited vocabulary gesture recognition is also very Yeah . D: Okay . D: Okay . A: Yeah , but suppose you have a family watching T_V_ , and if they want to use their private remote control in the same time , do you think it will work ? A: Everybody wanting to change channel in the same time ? D: But this this but this would never happen anyway . C: Yeah , they cannot speak at the same time . A: Why ? D: Yeah Yeah , but the Yeah but this Yeah . A: If you have one brother and one sister and they want to watch their favourite uh T_V_ programme , so they say oh channel four channel three channel four channel three all the time , so . B: Yeah but Yeah but the same can happen even with it you know this kind of remote control because the That's right . C: Yeah , it's very interesting . C: Yeah . D: I don't think it Oh , okay , okay , you mean it could be a problem for this kind of stuff . A: Yeah , but you have the remote control , so maybe you can keep it f with you . A: You're not you're not obliged to share it . A: Yeah , we can yeah . C: Yeah , that's that's the advantage of intelligent controller . C: Even you h you have the controller , I can I can say channel three , so it's c come to channel three , I don't have to It's advantage . D: No . B: It's it's And mayb maybe we can have the switching mode to pass from you know voice controller to manual controllers , eh . D: No , but this is disadvant disadvantage . A: Yeah , I think it's a disadvantage . D: Yeah . A: Yeah , but one other question . A: How how much will it cost ? B: No , more expensive maybe . C: How much ? A: Yeah . A: Because I suppose we need to do research to have something working . C: No no we we d we we just are use um No no we just um have some cooperation with some research institute , we don't have to do some basic research on this field . D: Uh if you if if you use the basic But it's it's changing how the remote control is gonna be built . A: Some some efficient . A: So you think it won't cost an Not a lot for us ? A: Or ? C: Yeah , I think it's uh because uh this technology is uh um for limited wor or limited wor uh lexical recognition , it's very it's uh yeah . A: Yeah , but uh uh Mm-mm . C: It's No it's uh Even for the f um because the the vocabulary the The vocabulary is very small , so that's not a problem . D: Because then you need uh I mean this doesn't have uh the power to do recognition , for example . B: Well y y you have also the language problem , you know when you 'Cause it it have to be universal , so . A: Yeah . A: I agree with uh Yeah , but there is one problem that uh Baba talked about is the international remote control . D: Yeah . B: Yeah . C: Yeah . A: We need something that is international . A: Suppose we're we want to sell it in France . C: Yeah . A: The recognition system will be able to understand French . A: If you want to go to England , it will be able to understand English , so . C: Yeah . C: Yeah , the key , the key um the key of our the key feature of our controller is that it's it has some some um adaptation mechanism . D: Yeah , this could be downloaded by the web maybe , or Yeah . B: Yeah but you know . B: The product The pro It's a very smart , it's a very smart controller maybe Oh yeah yeah yeah yeah . C: It's It's it means when you when you sell this controller in China it's can recognise Chinese . C: It's r if you sell this controller in France it can recognise French . A: Mm , okay . C: Yeah , it's Because of this product uh this technology has already been developed . A: And with no increase in the pri production price of the remote control ? B: But Yeah but the problem is how to s you know if this is a push button controller , you can send this con this remote control everywhere in the world , the same one . A: Yeah , but how will you Oh . C: So Yeah . C: Yeah . D: Mm . B: If you have the language , you have to develop for each country . C: Oh n Yeah , yeah tha that's why we have to do language adaptation . B: Yeah , but for each country you have to do one , because uh the for example for Se Oh really ? C: Yeah . C: Even for each f for even for different family we have to do d yeah we would we have to do adaptation to No , it's not so complex . B: That's Comple A microphone maybe . D: Yeah , but then w Yeah , we have to take care of the twelve Euros problem . A: Seems to be quite complex . A: And what about voice recognition , do we have microphones ? A: And where will be they ? A: Do you think if we're far from television it will work ? C: No no no it's not I think that's n that's not a problem because you you don't have to wear a microphone . C: It it just the microphone is embedded in the controller . A: Yeah , but where is the controller ? D: Okay . C: Where is the controller ? A: Yeah . C: It's in your family , in your home . D: No , but then it's it's like this uh Yeah . A: Yeah , but we're here it's uh an object . A: But here you say you want to use i uh s technology . C: Yeah . C: Yeah you can you can embed it uh microphone here . A: Yeah , but wha what is the use of voice or gesture recognition if you have a remote control li like this , if you have an object . A: If you want to use voice or gesture you need to be free , without any object . B: To talk to the to the T_V_ maybe . A: You just want to interact with television . C: Yeah yeah just you just put the controller here , then you you use your command and you do s your gesture . B: I if you say one , he switch to channel , yeah . A: Yeah , but you can lose it . C: No no it's n y if you lose it Yeah . B: So well for example if it is somewhere in the room if i maybe if it is in the table there you can always say s channel one and the t the remote control gives the order to the T_V_ to switch to channel one . A: Okay you so you can build a kind of black box and put it on T_V_ and just to recognize gestures and voice . B: Devic Yeah . B: Yeah . B: Yeah but so you need a camera and you know a microphone inside your remote control . C: Yeah . A: Ah . D: But you would still have the buttons . D: Or is it do you think it should be only voice recognition and gesture recognition ? D: Or you you still have the possibility to use buttons ? C: I think it we should give the uh flexibility to the user and we think yeah . D: Okay , so you yeah . A: Yeah , but Mm . C: You can see they can switch form one modality to another . D: Yeah , I dunno . D: It's a bit risky risky . B: Yeah . A: I think so . C: No , that's quite inter quite attractive . A: And maybe it will be quite Okay . B: But I think that , you know , switching from one country to to another will be a problem , so although y y Yeah but i i Yeah , we should . C: Well , if you do language adaptation , there should be no problem . D: Yeah , I dunno . C: We should have confidence in technology . B: Uh . A: Hmm . A: So , what do you think ? A: We'll try the controllers you'd prefer . B: Mm . D: What ? A: Which kind of controller would you prefer to use , you as a remote control user ? D: If if I mean , uh I'm sure if the user pays the same price , he's happy to have recognition . C: More features , yeah . D: But if if if it like doubles uh no one would would be interested . B: Yeah , but I think he need a control that is very reliable , so . A: So I think it would be better not to do any intelligent controller and to stay with the Google controller or a fancy controller . A: Maybe try to mix the Google controller and the fancy controller ? A: Hmm ? B: Yeah . B: Yeah . A: Just want to have something controller which is in a kind of intelligent controller , easy to use , sophisticated and fancy . C: Yeah but if if you stick to um stick to the first two parts . A: You think it's possible ? C: So what's the difference between our controller with other products in the market ? C: There's no k features of our controller , so is there is there any necessary to design new controller without any breakthrough features ? D: Yeah . B: Yeah . D: No , I mean Y No , but you need you need new remote controller then . C: Would y would you replace your controller with a controller with similar function if you do not have some some function inside it that Yeah , you y that's a fun that's not the function of the controller , that's a function of T_V_ . B: It's not really the we we can add for example some function like for browsing in internet , so or something like that . B: But uh I think a user need Don't have a the the Yeah if we can send email from it . C: You can replace your T_V_ with a new T_V_ with internet browsing function , but Okay . D: Because if you wanna browse internet or , I don't know , if you wanna type something , or No . C: But it's not the only the problem only the issue of controller , it's it's also the issue of the T_V_ . D: No . B: Because the p the problem I can see with with the voice or the gesture itself wh what can happen in a family i i for example if Yeah And for all the person of the family maybe , so , yeah . D: Cause for example yeah . C: Yeah , but we do we do we we we cannot rely one hundred percent on these features to u to use the controller , but with the features of our controller such as you have the feature of voice recognition in your mobile but you seldom use it , your mobile , but you when you choose a new mobile , you choose the one with voice recognition . D: Yeah . A: Yeah , but uh we want so Yeah , but w we we want something th that works all the time , every day , every hour , for everyone . D: Yeah , you wou you would True . C: That's the feature is not one hundred percent reliable , but it's a feature to distinguish our product from our from other products . C: Yeah . C: Yeah , uh Yeah , if if if if you're if you ar if you already have a product it works one hundred percent reliable , would you replace it with another one ? A: You don't need to tune it . A: Yeah , why not ? D: I mean , for example the goo y you say we would we would to have a Google-like controller . A: If it's Not too expensive too . B: Because you have new Ye Okay . C: Yeah . C: Yeah . D: I don't see how adding speech or gesture recognition would make the remote control look more like Google . D: Google is is simple , works fine , so I I guess if can have a remote control that is really basic , simple and works fine , it's already a lot . C: Yeah . C: Yeah . C: Oh yes , but there's no big difference between the traditional controller . D: Uh thi this I mean , the user is not only interested in having speech or gesture recognition or if he has something that works fine and is really fancy , looks nice and it's easy easy to use , easy to use . C: The then nn no . C: Tha But the there's there's n there's n not enough motivation for them to replace their old controller with a new one if there's no key feature in the new controller . D: See That's the problem , yeah . C: That's the same yeah . D: I mean , I I know it's more interesting to develop a remote controller with speech and gesture and whatever . C: Yeah . D: But you have to think , the user is the one who gonna buy the product and so . C: Yeah . A: Okay . D: I mean , that's the point . A: So let's go to the Industrial Designer . C: Okay . A: Maybe we'll be able to take a decision after that , so . B: Okay . C: Yeah . A: Two ? B: Yeah , participant two um Yeah , working design , so . A: Working ? B: So I think Can you go to the next one ? A: I can Okay . B: I uh it's not this one . B: It's uh oth the oth so I It's the working design . B: Sorry . B: Component design . A: It's okay Uh I think there's something wrong with your Maybe you you record it somewhere else . B: So this yeah so this is the described use What ? B: Are you inst I don't think so . C: It did didn't r receive it . C: Didn't receive it . C: Participant one . C: Participant one . A: Interface concept . A: No . D: Hmm . A: Mm mm . B: Oh . B: Maybe I record recorded directly on the Computer . D: Yeah . A: Uh . D: Dunno . A: Nope . B: Okay , okay . B: Yes . A: It seems that we have a problem with the Yeah , so No , I think it will be more interesting to start with uh Yeah . D: I dunno if you remember what you had to say or I think it's more interesting what he says , okay . B: I can say it to you without . C: Yeah , maybe we can first come to uh to Frahan . C: With Frahan , then you can prepare your slides , then present it later . B: Yeah , exac Okay . A: You will had s some more information in I think it will be interesting after your presentation to have um Baba's presentation . B: Yeah . D: Yeah , true . B: Yeah . C: Okay . B: In fact , I don't know , I s because i in my presentation I don't have here with so It was in fact the design use to show you the design of what is inside a what is inside and what are the different component of the r of the remote control . A: So . A: Okay . A: Okay , never mind . C: Okay . C: Okay . B: So it will be interesting so I could show you some some picture of what is inside and so . C: Okay . B: So I in fact the the f something I want to discuss is which kind of material are we going to use , so will it will be wooden wooden di wooden remote control or a a plastic remote control like this one . A: Mm-hmm . B: So and in which which which kind will be the the different bu button , so it can be some , you know , classic pushbutton like this one , or you have also some button like L_C_D_ where you know , the button the buttons are unlighted during the night , or , you know , you can see them in the darkness . A: Mm-hmm . C: Mm-hmm . A: Mm-hmm . A: Okay . C: Okay . B: And the other thing I want to discuss also is which kind of alimentation , electric alimentation do you want to have , so will it be for example uh d uh solar energy alimentation or will it be a battery like the classical battery so . C: Uh-huh . B: And I think that for example for the alimentation it would be good to have uh both of them , so so for example in some country where you are in the the countryside and you are far from , you know , the cities uh for example in some place in in S Senegal , so if you have electric if you have solar alimentation , you just , when you want to have recharger or remote control power you just put it on the sun and after one hour you can come and so it can be interesting for people to have this kind of remote con It can be something interesting to make people buy it , for example . C: Mm-hmm . C: Mm-hmm . A: Yeah , I think it's an added value to the remote control and maybe it can attract all the ecological k yeah consumers and but about the the price of adding this solar battery , would it be something really that will increase the price of production more , no ? B: Yeah . B: Yeah , yeah mm . B: Ecologists , yeah , yeah , yeah , yeah , yeah . D: Yeah . D: Yeah . B: Alrigh In fact , having them both will if we want to have battery , regular battery and and the solar energy battery it could be it'll it will add a little bit of the price , but it will be an added value also that will be compensated , so hmm . A: So . D: Yeah . A: Okay . A: And what tha what about the uh materials ? B: And the materials , it depends for example you if you have a wooden material it can be more the plastic material is more common it's very resistant but , you know , something wooden will be like , I don't know high cl so a special high class , or you know , you can have some Yeah , even if it is not completely wood , but just a part of the , you know , will be wooden , in wood and it can be interesting . A: Impersonal , mm-hmm . A: Yeah . D: Special for Mm-hmm . A: Yeah , and i if you we want to put fashion in electronics maybe we can try to do something with wood . C: Mm-hmm . D: Yeah . A: Mm-hmm . A: Mm . A: Mm okay , seems to be interesting , mm . B: And so the last point is y also would do you want to have some very cheap integrated cir circuits , chips , or do you have low level or or very very expensive , it depends , but I think that low level will be , you know , it is an interim module . A: Yeah , we want something easy to use and so I think maybe something very low level wou would be enough . B: Yeah . B: Yeah . B: Yeah , yeah . A: And you think that we will be Okay . B: Yeah , I think it will fit on the price we want , twel twelve Euros , so . A: So wood . A: And what about the buttons ? B: I think the buttons I pr I prefer , you know , the L_C_D_ you know lighted buttons because , you know , it's I don't know um yeah , in the dark , it's fashion and it's related to how beautiful it is or uh if you want to watch T_V_ in the darkness or if you want to lo find your find your your remote control that is lost , you know in the darkness it's very easy so , right . A: No it's fashion , yeah . D: What about the touch scr touch screen ? D: For example . D: It's it's expensive I I guess . B: I think a touch screen will be t as expensive as the L_C_D_ buttons so . D: Mm . B: But And it is a kind of other design , I mean . B: It can also be interesting to have this kind of Mm . D: Yeah . C: So you got email ? A: I dunno . A: I think we have only uh five minutes left . D: Okay . A: Participant four ? A: Functional requirements ? D: Uh no , trend watching . D: The other one . A: This one ? D: Yeah . D: Uh , I think so , just Yeah , so just to meet the user requirements I would just do a s short anal analysis of the remote control market and to kind of um have a better overview of what's the fashion in general I've checked more than only the remote control market , so next . D: So again , it's pretty much similar to what I've said in the previous meeting . D: Um user really really want a fancy look and feel . D: They're not so so interested in uh functional look and feel , okay . D: Like the one you've shown , David , with all the buttons and I mean i i it sounds good technically but it's it's not what they want and uh So , second point is they still want it it to be technologically innovative , so maybe it's sort of related to what you've said with the speech recognition and so on . C: Mm . A: Okay . D: At the same time , it's important that it's easy to use . D: So that were the three first points from the remote control uh analysis . D: Now i if we look at fashion in general um Okay . D: Wha what we really see this year is that uh everything from clothes to shoes and furniture is is inspired by fruits and vegetables , okay , so I think we really have to take this into account for the design of the the thing . B: Ah yes . B: Yeah , yeah . B: Okay , yeah . D: 'Cause it's it's really what people want . D: Even if it's in general fashion , we want it to be in the remote control . D: And then uh if if we take the ordering or the ranking of all the points , fancy look and feel has , on a score of seven would have six as importance . D: Uh the remote control has to be technologically innovative , it's three . D: Then easy to use uh it's not so important actually with respect to other y other ones . B: Okay . D: So we see fancy look an look and feel is the most important one , and then if we combine this with the fashion uh from Milan and Paris we go to the fruits and vede vegetables . B: And fruit and vegetables yeah . D: And the other point I haven't mention is people wan want to have a spongy touch , okay so this is this maybe doesn't really fit with the wooden design . B: Spongy 'Kay . B: Okay , yeah , yeah . D: I dunno . B: Yeah , but the problem is which kind of material do you need to to be spongy ? D: Yeah thi this is this would be like um plastic-like , but rubber , mayb maybe , you know , rubber-like uh device , so um Okay , tha tha that was the main point , I think , from the trend in fashion . B: Pla S Very stuff Okay , rubber rubber desi okay , yeah . B: Yeah . B: Yeah . B: Okay . A: So we have to take decisions about the component concepts , about the energy . A: So , as you say you want something technologically innovative , maybe using solar energy and with battery would be something interesting , maybe will attract pro-ecology consumers . B: Yeah . B: Solar . D: Yeah , so when I think it's Mm-hmm . B: Okay . B: Yeah . B: It will be a Yeah . A: Uh cheap imprint so you s you propose low level chips would be uh enough to have something working well . B: Yeah , I think Yeah , yeah . B: Yeah . A: Case . C: Later ? A: So you think case . A: Something spongy . A: Someth no wood . B: No wood but Plastic ? D: Maybe not no wood , but I mean ma maybe not the part you touching you know . B: Would some I think we can have wood for example in the bottom and , you know . C: Pla Uh yes . A: Maybe you It's it's natural . D: Yeah , maybe the base . B: It depends on the design we want , so . D: But still y Yeah . B: Yeah , it's natural and i And it can be correlated to energy , solar energy , so for the marketing aspect , you know , saying that it's ecol Mm , yeah , it's not right , so . A: Th The feeling is natural , so maybe we can stay with wood . D: Yeah , I mean it's not exactly right for the spongy point of view . A: But it's still fashion . D: But we could maybe have both like part of wood and some rubber for the buttons , or I dunno . B: Okay . A: Yeah , something that you can into it . D: Yeah . A: Uh and what about the user interface concept ? B: Google and and fancy , f how about the the voice ? A: Google and fancy ? A: Because I think that with the voice and gesture recognition there are still some disadvantages with this . B: And Uh maybe we can do some marketing studies asking people if they're interested and how It It is an an interesting concept to see to have uh voice control . D: Yeah . C: Yeah . C: Yeah . C: The smart controller . B: Mm . B: Yeah . B: But and the problem is I I'm we can infer i if you have v voice control why not to put it directly on the the T_V_ , so speak directly to the T_V_ and you don't need a remote control actually , so . A: Yeah , but you need a receiver to recognize the gestures and the voice . B: But it will be embedded on the T_V_ and not on the remote control , so . A: That's true . D: Yeah d I dunno . C: Okay . A: So maybe we'll just focus on the Google controller plus the fancy controller , maybe try to mix them these two concepts together , just in one and do a remote control with solar energy and batteries and with lev low level chips and wood . C: Mm . C: Yeah . C: It's good . A: And L_C_D_ buttons . B: Yeah , L_C_D_ . A: Yeah , I think for these supplements the solar energy would be something quite interesting and not maybe too difficult to add . B: Yeah , yeah , yeah . B: And pf what can we think a supplement to I think the supplement can be the voice . D: What interface ? A: Yeah , for the interface something added value . B: It is just , you know , it is not the most important , but it can be a part of Yeah , yeah . A: With a module ? A: You mean the remote control with a mur module if you want you can just use commands , words and use them when you don't want to use your fingers . B: Yeah . B: Mm . C: Mm-hmm . B: To push button , yeah , yeah . B: Even it is for s just some kids , you know , switching channels one two three four . A: Turning the T_V_ o on o or off . B: Yeah , turning yeah , yeah . B: Not very complex commands , but easy commands , so . A: So , adding some vocal commands . B: Yeah . A: Simple ones ? B: Yeah , simple ones for expensive buttons Yeah , to make some new Yeah . A: Okay . A: So the next meeting will start in thirty meeti minutes so we'll you will all have to work in in your direction . A: So you will have to work on the look and feel design , to have the easy to use , powerful and fancy remote control with some added value such as the uh simple vocal commands recognition . C: Yeah . C: Yep . C: Yeah . A: Uh you will have to work more , Baba , on the um spongy way to to add spongy um touch to the buttons and try to find maybe a nice shape for the wooden remote control . A: And I sup I think we'll have to evaluate th the product too . D: Yeah , no not forgetting about the fruits and vegetables trends . A: Yeah . B: Okay , fruits . A: Yeah . D: If possible . B: Okay . A: And remember as as I said last meeting , we really have to build a fashion remote control and uh the colour of the um the society will be really it will be seen in the remote control . B: Need it to be , okay . A: So you will have Baba and David Jordan you will have to work together on the prototype and you will have next time to show us um modelling a cl a clay remote control , so you will have to model model something . C: Yeah . C: Okay . B: Okay . C: Yep Okay . A: And I think that some specific instructions will be sent to you by your personal coach . B: Okay . A: So , no more questions , we can close the session . D: Hmm . B: Sounds good , mm-hmm . D: Okay . A: Yeah . C: Okay . A: Okay , cool .

The User Interface Designer presented three different concepts to consider for the user interface and introduced the idea of using speech recognition in the design of the remote. The team discussed the issue of using speech recognition at length. The Industrial Designer presented possible materials to use in making the case for the remote, introduced the option of using a solar battery, and discussed options for buttons. The Marketing Specialist discussed recent findings from trend watching reports. The team discussed what materials to use and their interface concept. The Industrial Designer will work on the look and feel of the design, the ease of use of the design, the characteristics of being powerful and fancy, and the speech recognition aspect. The User Interface Designer will work on adding a spongy quality to the buttons and the shape of the remote. Two members of the team will work on creating a prototype made of clay The team will not use the intelligent controller proposed by the User Interface Designer. The remote will be technologically innovative. The team will mix the concepts of the Google controller and the fancy controller in their design. The remote will use solar energy. The remote will use low level chips. The case of the remote will be made of wood. The remote will have LCD buttons. The remote will use speech recognition for simple commands. Using speech recognition in the remote. Whether to have a case that is made of wood or is spongy.

A: Okay . D: Okay . A: Everybody ready ? C: Yeah . D: I think so . A: Uh I think the first thing we do is introduce ourselves and everybody's name and what your function is ? D: Yeah , that's a good plan . A: So maybe we start with you ? B: Okay . B: Yeah , my name is Francina . B: And I'm uh an user interface my role is uh the main responsibility is user interface . A: Mm-hmm . B: And my role is to design uh a television remote control . A: Mm-hmm . A: Okay . D: And I'm a marketing person . D: I wanna figure out how to sell them . A: Mm-hmm . A: And your name is ? D: My name is Eileen . A: Okay . C: Yeah . C: Uh I'm Jeanne-Oui . C: Um uh my role is industrial designer and my responsibilities are uh uh um deal with the technical-functional designs and specifications of user interface and dealing with user interface design . A: Very good . A: And as you already know I am Betty . A: I am the project manager for today . A: So why don't we look at the presentation to see what we really are supposed to do . D: Okay . A: Um . A: Yes y opening , acquaintance , tool training well , the tools are , I think , we already I guess the tool is really our the computer , as far as I can see . D: Mm-hmm . A: Uh we get ins each of us will get instructions and we'll take it from there . A: Project plan , that falls under the same heading pretty much . A: Um , I don't think we have any great discussion at this point . D: No . A: Um . A: Here is what this thing should be . A: This thing we are gonna um uh design is a new remote control . A: Uh should be original , trendy , and , of course , user friendly . D: Mm-hmm . A: So maybe you wanna make some notes of that . D: Okay . A: Okay ? D: Mm-hmm . A: All right . A: Here is what the functional design is supposed to achieve . A: Um . A: That is it's gonna be individual work and then at the meeting we'll discuss what uh we have come up with . A: The same goes for the conceptual design , there will be individual work whic and then discussion afterwards . A: Detailed design , same thing basically . D: Mm 'kay so Three different types of design that we're gonna be concerned with okay . A: Mm-hmm . A: Mm-hmm . D: Functional , conception and detailed . A: I can't write with this thing . D: Maybe we should redesign it . A: Yes . D: After we've finished the remote control we'll get to that . A: Yeah , okay . A: All right ? A: Then , tool training try out the white board , participant can draw their favourite animal . A: Does anybody want to go and see how the white board works ? A: So that in case we have to , in the next meeting , present something on the white board . A: You wanna go Eileen and Whether you without hanging yourself . D: Okay , I'll see what I can do . D: See if I r See if I remember how to draw a kitty cat or a rabbit or something . A: And remember you have to press so it works . D: So that it will record okay . A: Mm-hmm . D: Um uh um traditional kitty cat . A: Fat , a fat cat . D: I've a very fat cat . D: And it likes to sit like that . A: Okay . D: Okay . A: And you're Francine , right ? B: Yes , I'm Francina . A: Would you like s like just to see um how it feels , so that you have a little idea ? B: Yes , sure . D: Am I supposed to wipe off that or okay . A: In No , no . A: No , that's okay . B: No , Okay . A: I don't know , we'll get to that later . D: Okay . B: What should I draw ? C: Snake . B: I'm going to draw a snake . B: How does it look like ? D: Uh , okay . A: Okay . A: Okay . D: I hope the kitty cat is hungry 'cause I don't like snakes . A: Here's the project finance uh which , of course , we all have to think about when we design this thing . A: Um selling price is supposed to be twenty five Euro . A: Uh profit aim for the company is fifty million Euro , the market range unlimited meaning international and the production cost should not exceed hopefully should be less than twelve fifty Euro . D: Mm-hmm . D: Okay . D: Mm 'kay that should keep everybody on their toes and challenged . A: Mm-hmm . D: Profit . D: Um is fifty mm . A: So these are all things , of course , to remember with the budget and when you design to materials , cost , etcetera . A: Now , uh the discussion I guess is um does anyone of you have experience with remote control ? D: Oops . C: Yeah , of course , using remote control . A: I exp I s 'cause we we use 'em we use 'em , right , everyday . B: Yes . C: Yeah . A: And um now having used a remote control for years does anybody already have like an idea like things you didn't like with it , things you would like to change , things you would like to improve with this thing ye any first ideas ? A: Would you like it to be smaller , bigger , have more have more buttons on it or maybe clearly better marked buttons , you know , things like that ? C: Uh . B: Yeah , I Yes , I I feel that all the remote should be very compact . C: Yeah . C: Yeah . A: Small , right . B: Yeah , those which we get here nowadays it's very long . A: Mm-hmm . A: Mm-hmm . B: And um and it should have multi-purpose . B: Like uh the remote control which we use for T_V_ , it shou uh it should be used f uh for some other purpose also , like controlling the uh temperature inside the house or for air-conditioners , or for heating system . A: Mm-hmm . C: Audio player . C: Oh . C: Okay . A: So it should be a multi-functional uh gadget that would um control all your household uh uh machines basically . B: Yes , exactly Yes . C: Hmm . B: Yes . C: Divides us Yeah . B: Yeah . B: Exactly . C: Yeah . D: At um twelve fifty Euros per Well who knows if we get a really good designer maybe we can do that . A: Well . C: Yeah . D: We certainly can try to I agree with her that to market something successfully it should do some more things . A: It should be something new it should be s it it should do something different than than just what we have . D: That's right . C: Yeah , of course . A: Now , of course , the other thing to think there is maybe the design . B: Yeah . B: Yeah , design should be , yeah it should be different . B: All the almost all the remotes Yes , exactly . A: Like trendy no like f for earlier we saw maybe it should be something trendy you know . C: Yeah , maybe ten I do yeah , colours and al shapes also . A: Maybe it should different colours or materials or you know . B: Are different shapes . B: Yes . C: Yeah . A: Um so yeah shapes right , you know , like kidney shape feels better in your hand or something , you know . B: Yes . C: Yeah of course yeah . D: Yeah okay , friendly shape , that would help . A: Yeah . D: I think another thing that would help is um if it beeps when you clap , because I think one of the big things that happens is people lose them . A: Yes . D: They can't find it . A: That is true , because they put a newspaper or they put it behind a plant or , we you know , whatever . C: Yeah . D: Mm-hmm . A: And and they suddenly the phone rings and they want to turn the T_V_ off and they say , where the hell is my my remote control yeah ? D: So some Uh so , so it's really the beep or , or a light should blink . A: Well or yeah or if it's really , if it's really in a dark spot that it gives out a a sound or a signal . C: Yeah , some beep or something like that , so that we can go Yeah . B: Or a b Should ha A fluorescent signal , yeah . A: Yeah . A: Mm-hmm . A: So if lost If lost uh signal with b throw signal , you know . D: Mm 'kay . C: Yeah , maybe it should have a light so that we can , we can just recognise where it is . A: Exactly , I mean just that's what I'm saying . C: Yeah , yeah . C: May not be beep . A: I'm just saying throw signal meaning just whether it's a beep or whether a light or Okay , my my idea is maybe that the minute it's really hidden , in in other words if it's like in a dark spot , uh meaning you know like a newspaper is on top , a sweater is on top or it it's behind a plant , at that moment it's it's like , it's like um , what you call it a light s sensors , you know ? C: Beep or uh it's a light , maybe it's a light . D: And do you think a good c c um clue for that is that it would respond to a clap or it would respond to your voice or it would respond what what should you have to do to make it beep or blink ? D: Mm-hmm . D: Mm-hmm . D: Okay so Okay . A: In in that moment it has a sensor , i it it gets a certain darkness , it ge has a sensor and it gives out a signal whether that be a light signal or a beep , I mean , that we can discuss that later , you know . B: Yes . C: Yeah , probably yeah , probably it's a yeah , yeah . B: Yeah . B: And uh Yes . D: So the light sensor would activate the signal . A: That's right . C: Mm-hmm . A: You know there would be right you have to have some kind of sensor and I I think uh voice or clapping it's not specific enough . A: Uh I know there are the lamps and stuff , you know , you can clap on and off , but I think they only work to certain degree and What with Oh yeah well , but then those people we can't help everybody . D: Mm-hmm . D: But it could be someplace really obvious and you still wouldn't be able to find it . C: Yeah , of course , that didn't I i we can't do it . D: Well , because you're s because you're silly . B: Then , in that case Yes . D: Because people are silly . D: I mean it could be on well , i if it were like on top of your bookcase and you usually kept it on the coffee table um , you know , well maybe we have to move along , okay . A: Okay we have uh yeah , we have to move along , but I think we have some good good points to start with here . C: Yeah , good point . A: Okay , the next meeting will be in thirty minutes . A: I think you all did you get uh notices on your computer for this ? C: Me yeah . A: Okay so well , you got the notice um uh . A: The working design , I guess that's the function I_D_ uh who is this ? A: The industrial designer That's you . C: Yeah . C: Yeah , it's functional de yeah , exactly , technical . A: Okay . A: So , we looking for a working design when we come back . C: Yeah . C: Uh working design , yeah , it's it's uh mainly technical-functional design . A: Then And then the technical funct you are the technical function , so so you are the working design . C: Yeah , functional design , and you Yeah . A: So you have a working design and then a functional design . B: Okay . A: And the marketing manager is coming up with some user requirement specification , like friendliness , and what we just discussed in general . A: That would be your idea . A: And , of course , price . A: That it , that it , that the price is a good price . D: Mm-hmm . A: I mean , the price is given , but , that was That's right . D: We have to justify that price by having sufficient features to make it sell at that price . A: That's right . A: And , you know , specifi you you will get specific um instructions for that . A: I think that's the end of the show . A: Yeah . A: So um we have well , we have a twen two two two three minutes . A: Um any questions at this point ? A: Or uh suggestions ? D: Mm . A: I think basically basically you will get instructions to work with and if you have any questions uh , uh I guess , you can uh Mm-hmm . B: Okay . D: Okay , I think I have enough to think about 'til our next meeting . C: Yeah , even I have . D: How about you people ? C: Yeah , even I have , I think , yeah . B: Yes . D: Really ? A: Mm-hmm . D: Okay . D: 'Kay . A: Okay . D: Alright , well uh Okay , very good . C: Yeah , so let's see . A: Then uh we see you in about thirty minutes . B: Yes . A: And see what we can come up with . C: Hmm . B: Okay . A: Okay ? B: Yes . C: Yeah .

The meeting opens with the group doing introductions by giving their name and role. Betty is the project manager, Francina is the user interface specialist, Eileen is the marketing expert, and Jeanne is the industrial designer. The project manager tells them they will be designing a new remote control that should be original, trendy, and user-friendly. They will be concerned with functional, conceptional, and detailed design. To try out the whiteboard, each group member draws her favorite animal on the board. They discuss the project budget and then talk about their experiences with remote controls. They seemed to agree that the remote should be compact and have a multi-purpose functions. They also agree that it should do something different that current controls cannot do and that it should be made of different colors, materials, and shapes. They also discuss a way of helping people find the remote when it is lost- a signal, whether it is a beep or light. Then they close the meeting with the project manager going over the tasks they are to complete and telling them they will meet again in about thirty minutes. The industrial designer will work on the working design and technical function. The interface specialist will do the working design and functional design. The marketing manager will look for user requirement specifications such as friendliness Selling price will be twenty five Euro. Company aims to profit fifty million Euro. It should be compact, multi-functional, different in shape/color/material. Have a locator to help find the remote when it is lost. The group if not sure if they will have the budget to make the gadget multi-functional, but they would like to make one that would control basically all household machines.

C: Oops . C: That's as far as it goes . A: Hi guys uh good morning everybody here . A: And uh I want to introduce myself , uh my name is uh Shrida Daseri and uh I'm a project manager for this new project which we are going to discuss now . A: So I want to introduce first of all uh the names and the colleagues here . A: And what you're uh drawing ? B: Uh sure my name is Agnes and I'm an user usability user interface designer . D: My name is Ed and I do accounting . A: Uh how you spell your name uh ? D: E_D_ . A: E_D_ okay . D: Mm . A: And ? C: Do you also do marketing ? D: No . A: So only accounting ? D: Accounting , yes . A: Okay . A: And ? C: And I'm Christine , and my role in this uh scenario is to be the industrial designer . A: Mm-hmm . A: Industrial designer . C: But I'm not really one . A: So who is uh marketing , nobody in the market It's you , okay . D: Marketing is uh , is me . A: So thanks for coming for the meeting first of all , and uh we have a long time , just twenty-five minutes to discuss about uh this project and the the project initiation . A: First of all I want to ask uh Mister Ed about your uh marketing plan and your product plan and uh Mm-hmm but uh do you already have like a functional design or a technical design or Oh for the moment not yet , okay , but uh what's what's your uh do you have some project plan , something with you or Mm-hmm . D: Well I think that we'll see that throughout the day in how we're going to put this together as a marketing to to market the product . D: We'll have to see on a through discussion on where we're gonna go from here and from with this . D: Uh for the moment not yet . D: Good question . D: No , this is like I said that we have to be discussed between all of us and we'll go from there . D: We'll have to simply we'll have to work on it together . A: Okay , so uh by when you think you can uh give me some kind of uh project plan , okay , a discussion with uh By next meeting , okay that will be great . D: Certainly by the next meeting . A: Uh Okay , so there's any questions or uh first of all about uh this project ? C: What is the goal of the project ? A: Uh the goal of the project I think maybe I'll uh hand out to the Ed , okay , so to explain uh what is the project because he's in the sales and the accounting . D: I'm in the sales I'm supposed to explain them what to do . D: We have to define exactly what our product is , from uh From what I had in mind we're supposed to be marketing coffee , is that right ? A: Yes , so can you explain uh what exactly the product is ? A: Oh I think uh , if I'm not wrong , we're making the remote control . B: Um I was wondering Mm-hmm . D: Remote controls , 'cause I had two different things . D: I had a first part of mine was to make a remote control for a new f remote control for television , and afterward I had a discussion about coffee so we'll start with the remote control for television then . A: Yes . D: So we're have to design something that is very user friendly . A: Mm-hmm . D: Something uh visual that has something that will will draw people to buy the product , because I think everybody's experienced with uh remote controls , and some remote controls are are worth uh throwing out the window . A: Mm-hmm . D: Uh th most of them ar I don't know we're have to come up with a new idea on how to make it a lot easier to use , 'cause a lot of times uh spend uh half a day through the instruction book trying to figure out how to use it . A: Mm-hmm . A: Mm-hmm . B: Mm . A: And uh what abo uh Christine , what about your uh the industrial design plan ? A: Are you have a design already on this product or uh you're still working on the design ? C: Um no , I I have not begun working on the design , and um I uh I actually didn't know we were designing a remote control , I thought we were designing a new monitor . A: Mm-hmm . C: Um the website I went to look at had some announcements about an introduction of a um uh some sort of a seven inch um monitor , and um I understood that that was the project goal . C: So um I'm glad I didn't d do any work um ahead of time because uh I clearly didn't understand the project goal . A: Okay . C: Um I just did s see that we were starting a new project together and there was going to be a four member team composed of these people , and um that's about uh that's and I I read through the different steps , and what my responsibilities were relative to the steps . A: Mm-hmm . A: So uh you'll be leading the team for your design team or how many members is working in the team , for the design ? C: Uh for the industrial design ? A: Yes . C: Um well , I would th think that depends on how much money you give us . A: Okay . A: That's Yeah , but uh before we talk about uh the finance , okay , uh do you have some idea how we can uh sell this product or project in the market and how much is going to benefit to the company and uh of course it's to the individual also . C: Um because uh , you know , you can uh you can make it uh you have different choices with different financial models . C: Well , you know um , I kind of think that in general you have to do uh um y you have to have something that's very fashionable , that's uh very attractive that um people see and recognize uh its goal , and uh they immediately wanna have it uh have one of their own . C: So it would really would need to um something like the iPod would be good , seems to have caught on fairly well , so um d uh you know , I don't care what it does , just so it looks cool . A: Mm-hmm . A: Okay , but uh uh when you think you can give me like a kind of design on the functional design or the technical design ? C: Well , uh I've got a lot of other projects I'm doing right now um and so I'll have to wait and see how those uh how those go . C: If they uh go quickly then uh it could be a month . C: If um if I run into any problems in my other projects it might be six months . A: Yeah , but uh I need something in the writing , so like uh what's your functional design , what's your technical design , and uh how many people you need for this project , and what's the time frame you're looking , okay , and what is the budget , maybe uh initial budget you're looking , okay , and uh how is going to the market , okay , so you've you've had to meet with the marketing team and how they're going to market and what are the marketing strategic plan , okay , when are you going to introduce , okay , and by the time you introduce the product and uh you know there there would be a competition , okay , so I need some kind of uh uh the plan in the writing from you . C: Mm-hmm . C: Mm-hmm . A: Okay , and it's po B as soon as possible . C: And when would you like that ? C: Uh well if uh if we have enough time uh then d do you think um two weeks is a is close enough ? A: Yes I think uh that would be good , because I need to go to the management and uh tell them what we are going to do , and uh what cost is , okay , and what's the time frame and what's the project plan , because uh without any uh documentations , I cannot go to the management and say , so we are going to do this and we need this much money , okay , so then it's it's difficult for me to say , okay , that's the reason I need uh some kind of plan from you , initially , okay , then we can have the further discussion again . C: Uh are there other people who will be contributing to the plan ? A: Yes , of course , if you need some help , uh so let me know . A: So , who are the people you need uh from the marketing or uh the technical side or uh the administration point of view , okay , to add in any documentation , or some technical point of view , so just let me know so I can uh coordinate all the teams . C: Okay , I'll get back to you on that . A: Yes . A: Thank you . A: Okay . A: And uh Ed uh so what's what do you think about uh this uh project for the remote control and d do you have some already planned something for your marketing strategy or uh the sales strategy ? D: Well not yet other than uh doing research and taking remote controls and looking what other companies have to do uh , what they're building , their designs , their ideas , uh also have to pinpoint which market we're gonna go into . A: Hmm . A: Mm-hmm . D: It should be a fairly large market because uh the number of people that uh the competition , uh th I agree it has to be something it has to be something new , it has to be something that that draws people saying eh , I like this . A: Mm-hmm . D: Whether it works or not , they have to first say I like this , I like the design , and then it's gotta be simple to use . A: Yes , so what I uh prefer maybe uh you need to interact uh more with the Christine , okay , because you know what she is going to do it , okay , and you know how to sell it . A: Okay , because uh she is doing the design , but you are the core because you are in the marketing , okay , so because you need to sell and you're the responsible for the all the money , the finance , okay , tomorrow . D: Yeah . D: Mm-hmm . A: So , what I prefer , okay , so you need to interact with the Christine more and uh within her team , okay , who is using the functional design or technical design , okay , and uh you need to come up with some kind of plan , okay , how we are going to do the your sales plan , okay , th Th That that's Yes , that's you have to decide , okay , so the best thing is you uh both of uh the Christine and you discuss with yourself , okay , and come up with the cost , and how we are going to compete in the market , okay , in the the technically , or in the sales wise , okay , the commercial wise , okay . D: Mm-hmm . D: Do we already have a cost limit on this , th an idea of how much uh we want to market this for , how much it's gonna sell for , that's up that's up to us to decide , eh ? A: Then uh we have to design , okay , how long it will take the whole project , okay , how much is going to cost us , and how much we are going to benefit for the company . A: Okay , of course it's it's uh of benefit for everybody individually . A: Okay , so I think it's uh maybe if we can uh give me some kind of your uh the sales plan , okay , including the technical what uh she's going to talk to you within the team , okay , then it will help me to discuss with the management for further , okay , and put it in the the proper project plan . A: Okay , and if you need uh any coordination in between uh compared to the maybe the some technical vendors or commercial vendors , okay , depends if you want to have some uh uh marketing plan or technical plan , okay , so you let me know . D: Very good . A: Okay , I can coordinate , or maybe uh , you are my coordinator , am I right ? D: Very good . B: Mm . A: Between uh all the coor Yeah . B: Well , no , not exactly . B: I mean my job from what I understood was to look at the usability requirements and make sure that the product is usable , it's acceptable to the people who are gonna use it and look at the best ways to do that . B: So I think I'll have to interact with Christine and discuss with her , so that she's not designing something that my studies will show right off the bat that it's not going to work , and so it's sort of it's a loop that feeds in , but I don't think necessarily that I'm in a coordinating position for it . A: Th Christine , yeah . A: Which is Yes . A: Yeah , so basically you need to interact with Christine more , okay , for the user acceptability , okay , and the testing , okay , then you will Yes . B: Yeah . B: Mm-hmm . B: Which will also feed into the marketing , because depending on what users want , depends on how you sell it , what tag lines you attach to it , how you try to make it more attractive to users . A: Yes . A: Yeah . A: Yeah . A: Yeah . B: So I think all three groups will need to interact quite a bit . B: Um , and then I guess build the plan based on all of that , because I think you need to take all the factors into account . A: Yep . A: But what I request , okay , keep Ed in the loop , okay , in between your uh meeting and Christine meeting , because uh he should know what's happening . B: Yeah , of course . B: Yeah , we can C_C_ him on any discussions or documents that are passed around . A: Yes . A: Okay and please please copy all the mails , okay , all the discussions to me , okay , so I need to submit to the management . B: Sure . B: No problem . A: So any questions for uh time being ? D: No . B: So , the immediate next step is to start determining the functional design , or okay . A: Yes . A: Okay . A: To come up with the functional design and uh to discuss with Ed , okay , and how it's going to be work , and uh first of all with your user acceptance , okay , how it looks like and how it's going to be work in the market , okay , so then we can discuss about uh further things . B: Mm-hmm . B: Okay . A: So , we'll meet when the we'll discuss on the further meeting . A: It's okay ? B: Mm-hmm . A: Thanks for coming . C: Would you mind um at the conclusion of our meeting could could you send us a copy of your slides ? A: Yes , I will . B: Mm-hmm , yeah , that would be useful . A: Yes . A: I'll copy , uh le let us keep all the emails and all the copies , okay , share each other , okay , so you know everybody what's happening , okay ? B: Sure . A: And if anything you need anytime so please either you can call me , or just send me email , or uh just come and uh knock my door , okay , so I'm available here . A: It's good ? B: Okay . A: Okay , thanks for coming and uh I wish you a nice time then . C: Thank you . B: Thanks . B: Thank you . A: Okay , see you later . A: Bye .

The group introduced themselves to each other and discussed their roles in the project. The Project Manager opened a discussion about the project plan and asked the Marketing Expert to prepare an overall plan for the project. The Marketing Expert presented the initial aim of the project: the creation of a fresh, user-friendly remote control device. The Project Manager asked the Industrial Designer to create a functional design plan for the device, then asked the Marketing Expert about ideas for the sales strategy. The Marketing Expert presented an initial sales plan: to analyze the competition and to pinpoint the target marketing group. The Project Manager instructed all participants to work together on their respective design plans. The Project Manager decided that the design plans will be discussed at the next meeting, and that the next step will be to come up with a functional design of the device. The Marketing Expert will prepare a sales plan for the product and discuss the project budget and the sales strategy. The Industrial Designer will prepare an initial functional design. The User Interface Designer will contribute studies on user requirements to the functional design. The Project Manager will post his presentation to be available for all participants. The group will discuss the design plans of the three experts at the next meeting. The group will first work on a functional design of the device. The group did not receive sufficient information about the project in advance to be prepared to create a project plan in the first meeting.

B: Okay . B: Right . B: Um well this is the kick-off meeting for our our project . B: Um and um this is just what we're gonna be doing over the next twenty five minutes . D: Mm-hmm . B: Um so first of all , just to kind of make sure that we all know each other , I'm Laura and I'm the project manager . B: Do you want to introduce yourself again ? D: Great . A: Hi , I'm David and I'm supposed to be an industrial designer . B: Okay . D: And I'm Andrew and I'm uh our marketing expert . C: Um I'm Craig and I'm User Interface . B: Great . B: Okay . B: Um so we're designing a new remote control and um Oh I have to record who's here actually . B: So that's David , Andrew and Craig , isn't it ? B: And you all arrived on time . B: Um yeah so des uh design a new remote control . B: Um , as you can see it's supposed to be original , trendy and user friendly . B: Um so that's kind of our our brief , as it were . B: Um and so there are three different stages to the design . B: Um I'm not really sure what what you guys have already received um in your emails . B: What did you get ? A: Um , I just got the project announcement about what the project is . B: Mm-hmm . A: Designing a remote control . D: Mm-hmm . A: That's about it , didn't get anything else . D: Mm-hmm . D: Yeah , that's that's it . B: Is that what everybody got ? C: Yeah . A: Did you get the same thing ? B: Okay . D: Yeah . B: Um . B: So we're gonna have like individual work and then a meeting about it . B: And repeat that process three times . B: Um and at this point we get try out the whiteboard over there . B: Um . B: So uh you get to draw your favourite animal and sum up your favourite characteristics of it . B: So who would like to go first ? D: I will go . D: That's fine . B: Very good . D: Alright . D: So This one here , right ? B: Mm-hmm . D: Okay . D: Very nice . D: Alright . D: My favourite animal is like A beagle . D: Um charac favourite characteristics of it ? D: Is that right ? B: Yeah . D: Uh , right , well basically um high priority for any animal for me is that they be willing to take a lot of physical affection from their family . B: Yeah . D: And , yeah that they have lots of personality and uh be fit and in robust good health . D: So this is blue . D: Blue beagle . D: My family's beagle . B: Right . B: Lovely . C: Well , my favourite animal would be a monkey . C: Then they're small cute and furry , and uh when planet of the apes becomes real , I'm gonna be up there with them . B: Right . A: Cool . A: There's too much gear . B: You can take as long over this as you like , because we haven't got an awful lot to discuss . B: Ok oh we do we do . B: Don't feel like you're in a rush , anyway . A: Okay . D: I coulda told you a whole lot more about beagles . B: Ach why not We might have to get you up again then . D: Boy , let me tell you . B: I don't know what mine is . B: I'm gonna have to think on the spot now . D: Impressionist . A: Can't draw . B: Is that a whale ? A: Um . A: Yeah . A: Um , well anyway , I don't know , it's just the first animal I can think off the top of my head . A: Um . A: Yes . A: Big reason is 'cause I'm allergic to most animals . A: Allergic to animal fur , so um fish was a natural choice . B: Ah . A: Um , yeah , and I kind of like whales . A: They come in and go eat everything in sight . A: And they're quite harmless and mild and interesting . D: Alright . D: Mm . B: Okay . B: God , I still don't know what I'm gonna write about . B: Um . D: Superb sketch , by the way . A: Tail's a bit big , I think . B: I was gonna choose a dog as well . B: But I'll just draw a different kind of dog . D: Yep . B: M my favourite animal is my own dog at home . B: Um That doesn't really look like him , actually . B: He looks more like a pig , actually . B: Ah well . D: I see a dog in there . B: Do you ? D: Yep . B: Oh that's very good of you . D: Now I see a rooster . B: Uh . D: What kind is it ? B: Um he's a mixture of uh various things . B: Um and what do I like about him , um That's just to suggest that his tail wags . B: Um he's very friendly and cheery and always pleased to see you , and very kind of affectionate and um uh and he's quite quite wee as well so you know he can doesn't take up too much space . B: Um and uh And he does a funny thing where he chases his tail as well , which is quite amusing , so It is . D: Is he aware that th it's his own cha tail he's chasing ? B: I think it is . B: He only does it after he's had his dinner and um he'll just all of a sudden just get up and start chasing his tail 'round the living room . D: Hmm . A: It's an after dinner dog then . B: Yeah , so uh Yeah , maybe . D: Probably when he was little he got lots of attention for doing it and has forever been conditioned . B: Maybe . B: Right , um where did you find this ? B: Just down here ? B: Yeah . B: Okay . B: Um what are we doing next ? B: Uh um . B: Okay , uh we now need to discuss the project finance . B: Um so according to the brief um we're gonna be selling this remote control for twenty five Euro , um and we're aiming to make fifty million Euro . B: Um so we're gonna be selling this on an international scale . B: And uh we don't want it to cost any more than uh twelve fifty Euros , so fifty percent of the selling price . D: 'Kay . D: Um , can we just go over that again ? B: Sure . D: Uh , so bas at twel Alright , yeah . D: Okay . D: So cost like production cost is twelve fifty , but selling price is is that wholesale or retail ? B: All together . D: Like on the shelf . B: Um I dunno . B: I imagine That's a good question . D: Our sale our sale anyway . B: I imagine it probably is our sale actually because it's probably up to the the um the retailer to uh sell it for whatever price they want . D: Yeah , okay okay . D: Okay . D: Mm-hmm . B: Um . D: Alright . B: But I I don't know , I mean do you think the fact that it's going to be sold internationally will have a bearing on how we design it at all ? D: Yes . B: Think it will ? D: Mm-hmm . B: Um . D: Mm-hmm . B: Hmm . D: Well right away I'm wondering if there's um th th uh , like with D_V_D_ players , if there are zones . B: Oh yeah , regions and stuff , yeah . D: Um f frequencies or something um as well as uh characters , um different uh keypad styles and s symbols . B: Yeah . B: Okay . A: Hmm . B: Yeah . B: Well for a remote control , do you think that will be I suppose it's depends on how complicated our remote control is . D: Um . D: I don't know . D: Yeah . A: It does make sense from maybe the design point of view 'cause you have more complicated characters like European languages , then you need more buttons . B: Yeah , yeah . D: Yeah . A: So , possibly . D: Yeah . B: Okay . D: And then a and then al the other thing international is on top of the price . D: I'm thinking the price might might appeal to a certain market in one region , whereas in another it'll be different , so Just a chara just a characteristic of the Just Or just like , basic product podi positioning , the twenty five Euro remote control might be a big hit in London , might not be such a big hit in Greece , who knows , something like that , yeah . B: What , just like in terms of like the wealth of the country ? B: Like how much money people have to spend on things like ? B: Aye , I see what you mean , yeah . B: Marketing . B: Good marketing thoughts . D: Yep . B: Oh gosh , I should be writing all this down . B: Um . D: Right away I'm making some kind of assumptions about what what information we're given here , thinking , 'kay trendy probably means something other than just basic , something other than just standard . B: Mm . B: Yeah . D: Um so I'm wondering right away , is selling twenty five Euros , is that sort of the thi is this gonna to be like the premium product kinda thing or Uh-huh . B: Yeah , yeah . B: Like how much does , you know , a remote control cost . B: Well twenty five Euro , I mean that's um that's about like eighteen pounds or something , isn't it ? D: Mm-hmm . B: Or no , is it as much as that ? B: Sixteen seventeen eighteen pounds . D: Yep . D: Yeah , I'd say so , yeah . B: Um , I dunno , I've never bought a remote control , so I don't know how how good a remote control that would get you . D: No . D: Yeah , yeah . B: Um . B: But yeah , I suppose it has to look kind of cool and gimmicky . D: Mm-hmm . B: Um right , okay . B: Let me just scoot on ahead here . B: Okay . B: Um well d Does anybody have anything to add to uh to the finance issue at all ? D: Do we have any other background information on like how that compares to other other Yeah . B: Thin No , actually . B: That would be useful , though , wouldn't it , if you knew like what your money would get you now . A: Hmm . D: Mm-hmm . B: Mm-hmm . D: Yeah , interesting thing about discussing um production of a remote control for me is that l as you point out , I just don't think of remote controls as somethin something people consciously assess in their purchasing habits . B: Yeah , yeah . D: It's just like getting shoelaces with shoes or something . B: Oh . D: It just comes along . B: Five minutes to end of meeting . B: Oh , okay . B: We're a bit behind . D: Do you know what I mean ? C: Yeah . D: Like so sort of like how do you I I mean one one way of looking at it would be , well the people producing television sets , maybe they have to buy remote controls . A: Yeah . D: Or another way is maybe people who have T_V_ sets are really fed up with their remote control and they really want a better one or something . C: I know um My parents went out and bought um remote controls because um they got fed up of having four or five different remote controls for each things the house . D: But Right . D: Right . C: So um for them it was just how many devices control . D: Okay so Right , so in function one of the priorities might be to combine as many uses I think so . B: Yeah . B: Right , so do you think that should be like a main design aim of our remote control d you know , do your your satellite and your regular telly and your V_C_R_ and everything ? D: Yeah , yeah . D: Yeah . D: Well like um , maybe what we could use is a sort of like a example of a successful other piece technology is palm palm pilots . D: They're gone from being just like little sort of scribble boards to cameras , M_P_ three players , telephones , everything , agenda . B: Mm-hmm . D: So , like , I wonder if we might add something new to the to the remote control market , such as the lighting in your house , or um Yeah , yeah . B: Yeah . B: Or even like , you know , notes about um what you wanna watch . B: Like you might put in there oh I want to watch such and such and look a Oh that's a good idea . D: An Yeah . B: So extra functionalities . D: Like , p personally for me , at home I've I've combined the um the audio video of my television set and my D_V_D_ player and my C_D_ player . D: So they w all work actually function together but I have different remote controls for each of them . B: Mm-hmm . D: So it's sort of ironic that that then they're in there um you know , the sound and everything it's just one system . D: But each one's got its own little part . B: Hmm . B: Um okay , uh I'd wel we're gonna have to wrap up pretty quickly in the next couple of minutes . B: Um I'll just check we've nothing else . B: Okay . B: Um so anything else anybody wants to add about what they don't like about remote controls they've used , what they would really like to be part of this new one at all ? A: And you keep losing them . B: You keep losing them . D: Mm . B: Okay . A: Finding them is really a pain , you know . D: Mm . A: I mean it's usually quite small , or when you want it right , it slipped behind the couch or it's kicked under the table . D: Mm . D: Mm-hmm . D: Mm-hmm . B: Yeah . D: Yeah . B: W You get those ones where you can , if you like , whistle or make a really high pitched noise they beep . D: Yeah . A: You know . D: That's just really good id Yep . B: There I mean is that something we'd want to include , do you think ? D: Uh , sure . B: Dunno . B: Okay maybe . D: I remember when the first remote control my my family had was on a cable . D: Actually had a cable between it and the T_V_ and big like buttons that sort of like , like on a blender or something . B: My goodness . D: And um , you know , when I think about what they are now , it's better , but actually it's still kind of , I dunno , like a massive junky thing on the table . B: Still feels quite primitive . D: Maybe we could think about how , could be more , you know , streamlined . B: Maybe like a touch screen or something ? D: S Something like that , yeah . B: Okay . D: Or whatever would be technologically reasonable . B: Uh-huh , okay . B: Well I guess that's up to our industrial designer . D: 'Cause it could b it could it could be that f it could be that functionally that doesn't make it any better , but that just the appeal of of not having You know , these days there's a r pe things in people's homes are becoming more and more like chic , you know . B: It looks better . B: Yeah . D: Um , nicer materials and might be be worth exploring anyway . B: Okay . B: Okay . C: Uh . B: Right , well um so just to wrap up , the next meeting's gonna be in thirty minutes . B: So that's about um about ten to twelve by my watch . B: Um so inbetween now and then , um as the industrial designer , you're gonna be working on you know the actual working design of it so y you know what you're doing there . A: Yep . B: Um for user interface , technical functions , I guess that's you know like what we've been talking about , what it'll actually do . B: Um and uh marketing executive , you'll be just thinking about what it actually what , you know , what requirements it has to has to fulfil and you'll all get instructions emailed to you , I guess . D: Okay . B: Um . B: Yeah , so it's th the functional design stage is next , I guess . B: And uh and that's the end of the meeting . B: So I got that little message a lot sooner than I thought I would , so Mm-hmm . D: Um . D: Before we wrap up , just to make sure we're all on the same page here , um , do we We were given sort of an example of a coffee machine or something , right ? B: Uh-huh , yeah . A: Mm-hmm . D: Well , um are we at ma right now on the assumption that our television remote control may have features which go beyond the television ? D: Or are we keeping sort of like a a design commitment to television features ? B: Th Okay , well just very quickly 'cause this we're supposed to finish now . D: I I don't know . D: Yep . B: Um I guess that's up to us , I mean you probably want some kind of unique selling point of it , so um , you know Yeah . D: Yeah , sure . D: Okay . A: I think one factor would be production cost . D: Okay , yeah . A: Because there's a cap there , so um depends on how much you can cram into that price . D: Okay . B: Mm-hmm . D: Okay . A: Um . B: Yeah . A: I think that that's the main factor . B: Okay . D: Okay . B: Right , okay , we'll that's that's the end of the meeting , then . D: Alright . B: Um . B: So , uh thank you all for coming . A: Cool .

The project manager introduced the upcoming project to the team members and then the team members participated in an exercise in which they drew their favorite animal and discussed what they liked about the animal. The project manager talked about the project finances and selling prices. The team then discussed various features to consider in making the remote. The industrial designer will work on the working design of the remote. The user interface designer will work on the technical functions of the remote. The marketing executive will work on what requirements the remote has to fulfill The remote will sell for 25 Euro. The remote will be sold on an international scale. The production costs cannot exceed 12.50 Euro. Whether the remote will be used exclusively for televisions.

A: . A: . B: . A: Right uh . A: So um . A: So where's the PowerPoint presentation ? A: Sorry ? A: Microsoft PowerPoint , right . A: Right , okay . A: So . A: Right . A: Okay , so we've got uh so we've got new project requirements . A: Um . A: So basically we've got three things , and we've got forty minutes in which to uh for this meeting to uh to discuss the various options . A: Um . A: Three presentations . B: We have a I guess we have a presentation each , 'cause I've got one . B: Um . C: Yeah . D: Yeah , I've got one too . A: I see , right . A: That's nice to know , one from each of you . A: Um new project requirements . A: Um so do we want to do the presentation first , or do we want to um W I I got um or or three things basically , um relating to the remote being only for T_V_ . A: We discussed that last time and in actual fact that was pr pretty well what we came up with anyway . B: Mm-hmm . D: Mm-hmm . A: So in fact it actually f we won't be forestalled in a sense . D: Mm-hmm . A: Um we've got uh teletext outdated . A: Um did you get any information on that ? B: Uh we didn't , no . C: No . A: Right and the corporate image was the uh final thing . B: I d I didn't personally . D: Hmm . A: So I I got that in email form . A: Um . A: Right okay . A: So I guess if we go ahead with the uh with the three presentations . A: So we'll start with yourself on the basis that uh Sorry , yep . B: Okay that's fine . B: I'll just um I'll grab the wire out the back of this one . A: Oh . C: What is it ? B: I'm not quite sure how it Control Doesn't seem to be quite working at the moment . C: I think you've got to do um control F_ eight . C: Shift F_ eight . B: Alt function F_ eight . B: Again not doing anything . D: There's usually a little thing in the top right for the Oh hang on , it's just coming on . B: Oh . C: Ah there , it's doing something . B: pressed about five times now . B: Okay , that's me . B: Okay , um I have to go again . A: it going ? B: Hopefully that should be it this time . B: Okay , I think we're there . B: That's good . B: Okay , um Okay I'm gonna be looking at the working design . B: Um of the of the remote control . B: Um I've just got three sections , first is the research I made on the on the remote control itself um . B: And then that involves the components required in it and the systems uh design of the actual the actual remote . B: Um so having researched the existing models within the market , um I found my research off the internet . B: Um I've established what the components required for the remote control to function , actually are . B: And then also the methods in which these components interact together for the remote to actually do what you want it to do and how it connects with the television . B: Um the basic components are an energy source which I guess um in most existing models would be a battery supply . B: Whether that'll be sort of two batteries , four batteries , um it may vary . B: We then have the user interface , which is basically the like the the buttons on the actual remote . A: Okay . B: Um the various functions used for changing channel , uh channel up and down , volume , things like that . B: Um there's also a chip inside the remote which does all the computer type things . B: And then the sender , which um is usually , I've found , an infra-red device which sends a signal to the actual television . B: Um and the last part is receiver which is important in the system but is not actually part of the remote itself , because that's obviously found in the television . B: Um I'm gonna have to actually draw on the board because uh it was a little tricky on PowerPoint to get this working , so . B: I'll just go through there . B: S um um do we have a cloth to wipe this down with , or ? B: Oh I'll j Oh I see . C: I think it's that little Right . A: Uh there's the rubber on the right , I think . B: Oh okay . B: I'll get rid of the bear Okay that's great . A: it's magic . B: Okay , so we start off with a um battery suppl Uh no , a power supply which we'd probably get it's probably gonna be the battery . B: Um we then have a particular button , which may be that's obviously there's lots and lots of different buttons . B: Um but this is how the basic system works . B: Um that sends after you press that that sends the message to the chip , which um then sends It sort of interprets which button you've pressed and then sends the appropriate message to the sender . B: Um . B: So that's . B: That's the remote in itself , that's the components of the remote and how they work together . B: So this is the uh user interface . B: Um this is the chip itself , which then , and that's the that's the infra-red sender . B: And then on the separate thing we have on the on the television we have a a receiver . B: And the sender sends a message to the receiver . B: 'Kay . A: So the the top bit's the power source , yes ? B: Ah yes , that's the power source . B: Um . B: going on to personal preferences , I've said that battery seems the best option for the actual remote , just because of the size . B: You don't want a a cable attached to the remote otherwise it's not it's not really a remote . B: Um and then the sender , and infra-red um has been used quite successfully . B: If the battery's on reasonable power , they always seem to work fairly well . B: You don't have to be point directly at the television itself . A: So the battery is the in the sender . B: Um Yes . B: 'Kay and that's it for the moment . D: Okay . A: Okay . A: So , now more design . C: Thank you . C: Mine's not quite as complicated as all that . A: That's what we like to hear . C: Did I press function ? C: Yeah . A: Is it control function ei Oh , th there you go . C: Oh . C: Um . C: Okay so I'm gonna talk a bit about the technical functions design . C: I'm Louisa , the User Interface Designer , as you know . C: Um so the m basic method of this is to send a signal from the remote to the television set , so that a desired function is performed . C: Um an example of the function could be to change the volume up or down , uh so obviously you need two different buttons for that . C: Um to change the channel , either by pressing the number that you want or by channel up or down . C: Um to switch the television on or off , maybe a standby button . C: Um here are two example remotes . C: Um by the look of it they both have um kind of play and fast forward , rewind functions , so I think they incorporate a kind of video function which we won't have to worry about . C: Uh but as you can see , the left remote is quite um quite busy looking , quite complicated . C: Um whereas the right remote is much simpler , it looks much more user friendly . C: Um so my personal preference would be the right remote . C: So , it's got nice big buttons , it's got a very limited number of buttons . C: Um they're nice , kinda clearly labelled . C: Um I like the use of the kind of um symbols like the triangles and the squares and the arrows as well as the words on the um kind of play functions and all that . C: So it's very very user friendly , and it's got a little splash of colour . C: Could maybe do with some more colour . C: Um . A: Well there's a couple of things there . A: Um we have to remember that we have our own um logo and colour scheme . A: So basically we'd have to uh we'd have to be putting that on um the the product . C: Hmm . C: Do we get to see that ? C: Will you be presenting that in a bit ? A: I haven't as yet , no . A: But uh I got uh I got an email that basically said to uh make sure that uh whatever device we come up with at the end of the day had to incorporate um the corporate colour and slogan . A: So uh I'm guessing that uh uh I notice on the bottom there it's got uh what's that ? A: A_P_O_G_E_E_ that might be the corporate colour scheme , although the only the only colour I can see in that is the red . C: Hmm . B: Would you be able to get rid of the the extra buttons here , the the sort of circular section , because that seems to be for a video as well . B: So we could dispense with that little bit as well and just get it down to just the numbers and the volume . C: What do you mean by the circular section ? B: Possibly ? C: Like all of that bottom bit ? B: J yeah yeah yeah j yeah just this little bit is that I think that's still um a video remote part , so maybe we could get rid of that as well . C: Yeah . C: Yeah . C: And I don't really think that you need nine numbers . A: Well b uh w Well th the on the Well uh for for general television purposes obviously you have channels one to five at this point in time , and we'd have to have some room for uh future such channels . C: I mean how often do you use seven , eight and nine ? C: I think just one to six and then channel up and down should be enough . C: Like how often do you hit nine ? D: Mm-hmm . B: It's just people are used to seeing that , so if we didn't have them then they might think it's Hmm . A: But but But , well possibly but the the other thing is that with um the current expansion of uh channels uh in the process of taking place , certainly the button up and down , but uh I mean how many channels do we have to um actual television channels do we have to uh prepare for ? A: I would have thought that uh it's forever expanding and at the moment we've got although you've onl you've got the five standard , you've got the B_B_C_ have come up with a further six and uh there's uh I don't know exactly how many channels there are on uh when you take into account uh Sky and various other um various others . D: Mm-hmm . A: So I would've thought that we wouldn't , you know , rather Okay , if the time of flicking from one to other , but presumably it'll take a second 'cause you have to be able to stop it . C: Hmm . A: Maybe you could have a fast forward on the on the channels that w and then you could dispense with more otherwise . A: Y you'd want you'd want to get fairly quickly to the channel that you wanted . C: Um some remotes have kind of favourite options where if you always flick from channel one to channel six , um if that's a favourite you just like by-pass two to five . A: Mm-hmm . A: Yeah , I s I suppose in a sense you could have um if you've got a hundred channels then if you had sort of an easy way of getting rather than having to go one to a hundred , you could go one to one to ten , ten to twenty and then have a second button to get you to the actual channel you want and that would cut down your time . C: Hmm . D: Mm-hmm . C: Mm . C: Um . A: Anyway . C: But I think a lot of um like Cable and Sky and stuff , that would be tuned to one channel , and then you'd have another remote for all of those channels . C: Like to get to fifty five and the higher numbers Yeah . B: Okay , yeah . A: Whatever . A: Okay . A: Okay . A: Limit the number of buttons , user friendly . C: But I suppose nine's not really excessive . B: I suppose with nine you've got the the like the last one which makes the tenth means you uh it's like uh multiples you can put them together so you can make any number . C: I suppose it does make a good pattern . B: So with that we'd kind of by-pass any problems with Yeah . A: Yeah . A: Well that's true , yeah , you could get fifty by five and a zero or whatever , that that makes sense . B: Yeah . B: 'Cause that facilitates having all the numbers you could ever need . A: Yeah . B: Um . D: Mm-hmm . A: Does . C: Okay . A: So w so what was the circular thing that you were If it's just for T_V_ , which is what it is at the moment . C: Um I think that's just for a video , so we wouldn't need any of that at all . B: So we could get it down to what ? C: Mm-hmm . B: So we get to How many buttons have we got ? B: We've just got ten , eleven twelve th We got fourteen that we need . B: I guess . D: Mm-hmm . B: Um which isn't really too many . B: That'll be quite easy to make a user guide for a fourteen button remote . A: Mm-hmm . A: Well we've we've got um that it's remote for T_V_ only otherwise project would become too complex with uh which would endanger the time to market was one of the considerations . B: 'Kay . A: I'm I don't know d did you have that information behind the marketing , or was I meant to give you that information ? D: Mm-hmm . D: Um I'm not sure . D: I had I've had some market information , but not from the company , no . A: Right . A: Right , okay , so basically time to market seems to be important , therefore speed of delivery . B: 'Kay . A: We've only got about another four hours left . C: Okay , so is everyone happy with that ? B: Ah yes yes , that seems good . D: Okay . C: Right well that's the end of my presentation . D: 'Kay . D: I'm gonna pull this off . B: I think if you just give it a second to maybe catch up . A: Yeah , I think she said twenty seconds to um What was that last wee bit there ? D: Uh-huh . D: Okay . B: I'm sure we'll have by the end of today . D: I'll give it another go . D: Yeah , there we go . D: Right , we've done some research into the functional requirements that people want out of their remote control . D: And first off we should state that th the remote control's for controlling the T_V_ and um how do people use it ? D: We asked them sort of which buttons were useful for them . D: Um how d how does a remote control look and feel for them , and what improvements would would they like to remote control . D: And we did that by sort of giving them a questionnaire that we'd prepared and asking them to fill in the answers . D: And three quarters of them found that remote controls are ugly and that a sort of even higher proportion would spend more for a sort of s uh a fancier remote control And that of all the buttons on the remote control , the sort of setting buttons for sort of the picture picture and brightness and the audio settings , um they weren't used very often at all . D: People concentrated on the channel buttons and the volume buttons and the power buttons . D: Uh we also asked them about speech recognition uh for remote control . D: And young people were quite receptive to this , but as soon as we got sort of over about into a thirty five to forty age forty five age group and older , people people weren't quite so keen on speech recognition . D: There's a lot more th there's a lot lot more older people who didn't know whether they wanted it or not as well . D: Um we also asked what frustrated people about remote controls and the number one frustration was that the remote was lost somewhere else in the room and that they couldn't find it . D: And the second second biggest frustration what that if they got a new remote control , it was difficult to learn um all the buttons and all the functions , and to find your way around it . D: Okay , so My personal preferences from the marketing is that we need to come up with some sort of sleek sort of good looking high high-tech A design which looks high-tech , basically . D: Um and that we should come up with fewer buttons than most of the controls on the market , and we should sort of concentrate on the channels and sort of power , and also volume and that sort of thing , as as Louisa said . D: Um we could maybe come up with a menu , a sort of a an L_C_D_ menu for other functions on the remote control . D: That's worth thinking about . D: Um and maybe we could think about speech recognition as well , because um sort of young people are perhaps the ones that are gonna buy buy our new product if we aim it at sort of you know sort of a high-tech design . D: That that might be the market that we're we're looking for . D: And we could maybe think about using speech recogniti recognition as a way to find the remote control if it's lost in a room , rather than sort of um having it to speech recognition to change the channels . D: 'Cause there's a problem with that in that the television makes noise , so it could end up talking to itself and changing its channel . B: Mm . D: Okay um , and that's the end of the slide show . D: That's it . D: Cool . C: Do a lot of um There's key rings um that you kind of whistle at or clap at , I can't remember , and then they whistle back , or something like that . D: Um about speech recognition ? A: Speech recognition , right okay . D: Yeah . A: But that was only for young people that preferred it , older people didn't . D: Youn young people pref Yeah , they s they said that they'd be interested in a remote control which offered that possibility and as you go up through the age groups , people got less and less interested in sort of a a remote control that you could talk to , so . B: No what I maybe think is um it seems the technology would be quite advanced for that and they might end up costing more than our twelve fifty budget for for the speech recognition . D: Yeah . A: Well that's right . D: Yeah . D: Yeah . B: Um . B: And possibly the thing about the about the remote being lost we could have You know with your mobile phone , you lose that and you can ring it . B: Maybe we can have some kind of sensor which is kept somewhere where you can some kind of buzzer system between the two . D: Yeah . B: So you can press a button which is always kept in one place and then it maybe buzzes to somewhere else , wherever the remote actually is . D: Uh-huh . D: Yeah . D: Yeah , we'd have t that would mean we'd have to put two products together as well , which which again would probably be a bit expensive , but Yeah . B: That is true , yes . B: Hmm . A: Sounds reasonable . D: Yeah . C: That'd probably be really simple , they're cheap . D: Mm-hmm . A: Mm-hmm . A: Yeah . B: So I guess it'd be something we could like attach to the or like the same technology could be put inside the inside the remote . A: So Well if you're trying to avoid having a second product 'cause obviously you could have a second product that gave you the right pitch which would set the remote off to say here I am sort of thing , you know without sound recognition . A: But if you I know . A: Um I was gonna say a sharp noise , you know a clapping of hand or whatever . A: You'd want to try and av just have the one product that if Yeah . B: Yeah . B: Yeah if we if we could have it in the actual remote like everything in one one device . D: Mm-hmm . D: Yeah . A: Um I dunno um talking about vo I mean obviously if you've got voice recognition then you can do it in that way because it'll recognise the voice and you can give it a command , a set command whatever that happened to be . D: Yeah . A: But you've then got the point if if you're not going with uh voice recognition then Mm . D: Mm-hmm . B: you could have an option to turn it off . B: Or Perhaps , um . D: Yeah . B: So that would solve the problems with the T_V_ kind of speaking to the remote and changing its own channels . A: So uh Any sugges Well , any conclusions ? D: Um would it take quite a while to sort of develop the speech recognition software in the remote control ? B: Mm . D: Considering Yeah . A: Well if it does then we can't . A: It's that simple , because we've got uh th th three um primary um uh requisites from uh from and email uh that was sent to me whereby we had The design logo was one , which we've already mentioned . A: We've got um the remote was only for the television and not for because that would make it too complex and we have to get it market quickly . D: Mm-hmm . A: And the uh third thing was that um teletext uh as far as uh the management is concerned , um is becoming dated uh due to the popularity of the internet . D: Okay . A: So that means that uh so these are the sort of three um extra parameters that have been put on this uh project . B: 'Kay . D: Mm-hmm . A: So we're being focused effectively directly at a television and it seems to me that the management is uh wanting us to go down a narrow path and not opening out . B: Yes . A: So anything that uh is to be added , such as voice recognition et cetera has to be very simple and has to be very quick because time to market is is critical . B: Has to be simple enough to I suppose if we could get something in which was quite quick and simple that would give us an advantage over the other remotes . D: Mm-hmm . A: S It would . B: Um . A: But probably quick and simple is primary rather than added extras . B: 'Kay . A: Added extras would be nice , but the primary consideration is to get the project finished within uh this short time window , which effectively now is sort of four hours . D: Mm-hmm . A: So and if and we've gotta get to the end . A: Uh d d I think I think first and foremost we've gotta get to the end and then get to the end with um added extras if possible . B: Mm-hmm . D: Mm-hmm . A: Okay . D: So About five minutes . A: Right okay , uh so I need to Right . A: So I don't know how long we have left of our uh time . A: But we have to make the decisions on uh the remote control functions and how we were planning to proceed so that at the next uh meeting each person that's got a a a task to do is clear from this meeting what that task is . B: Yes . D: Mm-hmm . B: Um . A: We'll also know w when the next meeting is I um so we'll know how long we've got to complete that task . A: And then we can report back at the next meeting and say right okay yes , we've achieved this or we haven't achieved this , this is how far we've progressed . A: Does that make reasonable sense ? D: Mm-hmm . B: Yes that seems right . C: Yeah . D: Okay , yeah . A: So we have to come effectively to the decision on the remote functions so that you can decide what you're gonna be doing . A: And if dur between the time of this meeting finishing and the next meeting starting , if you get any additional information that uh only you have at that point in time you'd think would be relevant to other people in terms of their des decision making um process , then we should communicate that as quickly as possible and not wait until the next meeting . B: Mm-hmm . D: Mm-hmm . A: Do it via the email so that rather than coming you know If you get the information just before the next meeting that's fine . D: Okay . D: Yep . A: Come along with it in the next meeting , we can discuss it then and take whatever action is appropriate . B: Okay . A: But if you get it well before the next meeting , let everybody else know 'cause that might have an impact on their uh on what they come up with effectively at the next meeting . D: Yeah . A: Okay . D: Mm-hmm . A: Right , is there I would guess so . D: So do we need to decide on the functions now ? D: S Mm-hmm . C: Well I think it'd be really easy and it'd be a big advantage if we did have some sort of um kind of whistle back kind of function . D: Yeah and Yeah and that was that was the number one sort of frustration that people said , so . C: 'Cause that'll solve kind of the frustration of losing it . A: Yep . D: I don't think there's anything else on the market that does that , so . C: Yeah . C: I don't really know about the voice recognition thing . A: I w well uh i Something simple . B: Maybe we should concentrate just on the whistle back function at the moment , and if something comes back I'd go more Yeah , f more for clap . A: Uh if if our primary consideration is to get it there in time , time's short , you want something to meet the major concerns of the consumer so that we can have that as a selling point for the product , something that's quick and simple . C: Mm-hmm . D: Mm-hmm . C: Yeah . A: So , sounds good . C: And that wouldn't put off the kind of older generation either , 'cause everyone can whistle or clap , and they wouldn't have to be kind of scared of this new technology . A: Well , so maybe a clap rather than a whistle would be On the basis that if we've got if we're catering to the whole age range , you want something that's easy to do , now something that doesn't like whis uh Well I I I don't know . D: Mm-hmm . D: No not everyone can whistle , can they , though ? A: Well If you think that more people can whistle than clap then that's fine , then go for that option , but if I would have thought that more people could clap rather than whistle , so uh so clap option . D: No , clapping , I think clapping , yeah . D: Yeah . D: Yeah . A: Okay . C: 'Kay we've already decided that we don't need a teletext button , haven't we ? A: Uh . C: Is that one of the Hmm . A: Ef effectively that's what the that's what they're saying , that uh if uh if people are now using the internet then you don't need teletext , so so take out teletext . D: Taking out teletext , okay . B: Did we decide on having the ten um the ten numbers and then the the little digit next to it which kind of enabled you to put them together . C: Right . C: Yeah , I think so , so zero to nine . D: Mm . D: I think nowadays you can just get ones where it gives you a sort of a second or two to press another number , so you can press any two and it'll sort of put them together . A: Yeah . B: Okay , ten numbers and then some kind of device to allow uh I'll put delay to allow um multiple numbers . D: Yeah . D: Yeah . B: Or multiple digits . D: Yeah . B: Did we decide anything about um the other functions ? B: As in setting the audio and tuning it and stuff like that ? B: You had an had an idea about the menu ? D: Uh we could possibly put an L_ a sort of a L_C_D_ menu in , but that again is probably an expense that Yeah . B: But just thinking um people probably I mean you don't have you only have to probably tune in the T_V_ once , but you have to be able to tune it that once . B: So and if finally the T_V_ breaks , you get a new one , you're gonna have to be able to tune it . B: You can't really avoid that . D: Mm-hmm . C: Hmm . A: No . B: Except the new digital markets which do it by themselves . D: Yeah . B: So that'll be in Yes . A: But the but that's relying on the television market changing to an automatic and if it is at the moment , that's fine . A: But at the moment it's not , so it seems to me that you have to have a device that caters , 'cause otherwise it would make it uh your device would become inoperable , or only operable in certain circumstances and the idea is to have an international market which is And it's also m it's the the product we've got is something that's at the I would have said the lower end of the s of the cost scale , so we're not really going for something that's uh terribly high-tech . B: Yeah . B: Yeah . B: Yeah yeah . C: Mm . D: Yeah . D: Yeah . D: I s I suppose um if people are buying remotes , then they're probably buying it to replace another remote 'cause all most tellies come with remotes , so . A: Possibly . D: I mean we're maybe talking about replacing remotes for slightly older televisions , so we maybe need to keep the the tuning function in . A: That's right . B: Yeah . C: Yeah . B: So how would this menu function work ? B: Would you maybe have like one menu button , then you'd use the other buttons , maybe the number buttons to actually do the separate functions . D: Yeah , that would be a good idea , yeah . C: Yeah , like the volume or something . B: Okay . C: Yeah , 'cause you do need um kind of brightness and contrast and everything as well . C: My dad was watching a film the other week and it was too dark , so I had to go through it and turn the brightness up . D: Mm-hmm . B: we're gonna have the the individual numbers and then a menu function and maybe sort of a slightly more advanced um instruction booklet to come with it , to guide Presu uh I think it'd be quite hard just for people to grasp um just off like the menu use different buttons you maybe have to have like some better instructions of how that would actually work . D: Hmm . D: Uh I'm not sure whether the sort of having people have a booklet 'cause one the second most annoying thing that people found was having to learn the new one . B: Right , okay um . D: So maybe next to each of the buttons , you know each of them could have a number and then also a function written next to it , so you're basically pressing Right . B: that also goes back to the original design when we saw those two , and there was the one on the left hand side which had all like the double functions and stuff which kind of looked too busy and had too much on it , so . D: Okay . C: Well , if we're trying to keep it slee sleek and sexy as well , have you seen those remotes where kind of um the bottom bit slides down , so there's kind of um everything else revealed ? A: Okay , well . A: Mm . D: Yeah . A: So y Ah That's a very good idea . C: So you don't use it that much , you don't have to see it all the time . C: But it's all there if you need it . B: That is that is a good idea actually . D: Yeah , yeah . B: Sor sort of a second . A: So you keep um Right we've got five minutes before we wind up this meeting , so I've been told . C: Like a hidden panel . B: Okay . A: I don't know if you've got the same . B: Uh not quite , but I guess . A: Okay . A: So so keep um keep detailed functions um hidden at the back . B: Keep the other buttons but hide them away . C: Hmm . C: And that'll be better for the older generation as well 'cause , well my dad doesn't like anything that you've got to kinda flick through a menu , but he can pretty much read a button if it's displayed properly . A: Ah . D: Mm-hmm . A: Mm-hmm . B: So So um we're gonna have to have to work out what's gonna be on these other functions as as well . D: Yeah . B: So we're gonna have like two separate two separate lists , I guess . D: Yeah . A: That's right . D: Yeah . A: data functions hidden at back . D: So th the The detailed ones would be sort of brightness , uh sorta Mm-hmm . A: Can bring out when needed . C: Yeah . A: That's right so we're dis So you've got which ones are gonna be on the front and which ones are gonna be on the back . B: So sh Should we decide in the next couple of minutes , and then So on the about the number . A: We have to decide . D: Yeah . A: I guess so . A: So on front , numbers , volume . B: Um the volume up and down . C: And the volume ? B: Shall we have a mute button as well ? C: Um . A: Sorry ? B: A mute button as well . C: Yeah . A: Mm . B: Yeah . C: Yeah I think they're handy . B: Or But then they might not buy it if they haven't got one . D: Mm-hmm . D: And probably a power one as well . D: Dunno . C: I know it's probably like um not an issue to raise here , but um the whole thing about not using your standby uh because of the like waste of electricity . C: Have you seen the adverts ? C: Like if you boil the kettle that's full that's a waste . D: Mm-hmm . D: Yeah . A: Mm-hmm . C: If you leave your telly on standby it powers Blackpool for a certain amount of time . C: Like we should maybe try to discourage people from standby . B: 'Cause people might just be too fickle and not want to change . D: Yeah . C: Yeah , it's maybe too much of a big issue for here . D: Yeah . B: We can send out a flier with the device saying that you shouldn't leave it on stand-by . A: So so are you having the stand-by on the front , then ? C: Uh-oh danger sign . B: I think you probably should . C: Yeah , but a little bit smaller . C: Compromise . A: Well . D: Okay . B: Um are we gonna have the channel up and down as well as the number buttons ? D: Um 'cause yeah the market research said there is quite a lot of people do just zap around and flick , so . B: Okay , so we'll have um So we've got ten eleven twelve thirteen fourteen fifteen sixteen there ? C: Right . D: Um . A: Channel up and down . A: What else have we got ? A: What was that , sixteen ? D: Numbers is ten , volume is twelve , th Yeah si One up , one down . A: Volume button . A: How many volumes ? A: Right okay . C: On mute . D: And a mute , yeah . D: That's sixteen isn't it , yeah . B: Is there anything else ? B: Um . D: I don't think so , no . A: Power button , stand-by , channel , up and down . A: So is that it ? C: so . A: Okay . A: That's sixteen buttons , you reckon . A: And then at the back ? D: You've got brightness and contrast . B: Maybe if we're gonna run out of time , one of us should come up with a list of these and then get back at the next meeting just at the start and say what they're gonna be . C: And then Mm-hmm . A: Okay . D: Yeah . A: So on the back it'll have brightness , contrast , anything else ? C: Uh there's audio functions . A: You're also gonna have the channel tuner , as it were . D: Yeah . B: So tuner up and down , I guess . C: Yeah . A: Tuner , would that have up and down ? B: Um up Tune one way , tune the o I I dunno I dunno possibly . C: I think they normally do . A: okay . D: Yeah . C: Yeah . A: Okay . D: And then maybe sort of an enter button for sort of s you know , saying that you want that particular thing tuned in . D: So you go up and down and then it pick it finds something and then you wanna press enter to select it , yeah . B: Oh yeah and th and a enter button just to select . B: Yeah , okay . B: Um I guess we're keeping s it simple . B: We don't really need any other audio funct uh functions because it's just volume up , volume down . A: Um up volume , yeah , I would have thought so . B: Um . D: Yeah . C: So I think um there's quite a lot of like Dolby surround studio , surround sort of things . D: Yeah . A: Okay . B: Do they have their own do they have their own controls on their actual products , then , or do you have to do it via the remote ? C: Um maybe for the younger market . C: Um I think they've got their own controls in this kind of like hidden panel . B: Yeah I suppose if we've got their if they've got their own controls then we can avoid it for ours just to keep it simple . A: Yeah . A: Yeah . C: Oh no , I mean um like there's kind of individual buttons for them , like on the T_V_ remote . B: Oh , okay . B: Right . D: Mm-hmm . C: But I don't really know what they're for , I've never used them . B: Um . C: I just know they're something to do with Dolby . B: Maybe unless something comes up then we should I think Well shall we look into that and just get back together . A: Well you might get some research . A: Okay . D: Okay . C: Right . A: Right so I'll do the minutes of uh this meeting . D: Right . A: And we'll meet back at I'm not sure . A: Um forty minutes , I believe is the time . B: 'Kay . D: Okay . A: Come on .

The Project Manager gave the group new requirements on product features. The Industrial Designer gave a presentation on the working design of the device. He presented all the necessary internal components and how they operate together. He gave his preferences on energy sources and senders. The User Interface Designer presented the necessary functions of the remote, then compared the interfaces of two existing remotes. The group discussed making their remote more user-friendly; they proposed eliminating rarely-used buttons and making it easier to skip through channels. The Marketing Expert discussed user requirements with the group and showed that users wanted a fancier, less complicated remote that would not be easily lost. He suggested incorporating a menu and an LCD screen to satisfy these requirements. The group discussed how to incorporate a locator function. The Project Manager reminded the group to limit the number of complicated features due to the project's time constraints. The group had a discussion to decide on product features. They decided to include a clapping locator function and a device that allows the user to enter two numbers separately to get a two-digit number. Complicated functions will be hidden in a back panel. All participants will continue working on the remote functions. The remote will feature a locator function that responds to clapping. There will be a device that allows the user to enter two numbers separately to get a two-digit number in order to reduce the overall number of buttons. The remote will feature a panel that hides complicated functions on the back of the device. Buttons to adjust picture quality, channel tuning, and other settings will be hidden in this panel; the number pad, the channel- and volume-changing and power buttons will remain on the main interface. The group had difficulties finding a balance between adding more features and finishing the project quickly.

A: . B: . D: . A: Mm-hmm ? A: Okay . A: Ooh . B: So we're 'kay ? B: On the or No . B: I dunno where to put it 'cause the Okay . B: Could you s take it off ? D: Is that alright ? D: or Okay . B: Okay . D: Keeps coming off . D: 'S fiddly . A: Hmm . D: Right . A: How do we sta wa how do we start ? A: Does anybody know ? D: Oh , another one . A: So that's this Oh okay , right . B: Are we free to take notes uh Okay . A: Uh . A: Hmm . A: Okay , just hang on a second everybody . A: I haven't actually looked at this yet . D: Ah . A: um I haven't looked at it , but let's just start it off and we'll see what happens . D: Very nice . A: If you're all ready . C: Yeah . A: So is the agenda ? A: Opening , acquaintance , tool training and project plan , discussion and then closing . A: Project aim is a new remote control . A: It's original , uh trendy and it's user-friendly . D: 'Kay . A: Project method , functional design , individual work , another meeting , conceptual design , individual work , and a meeting of details design , individual work and a meeting . A: Tool training . A: Try out the whiteboard , every participant should draw their favourite animal and sum up their favourite characteristics of that animal . D: Okay . A: Um . A: Uh Miss Industrial Designer , would you like to go first ? B: Okay . B: So are we supposed to bring the little things for the Mm . A: Yeah , why don't you just c , I think just clip on clip do you have a belt ? D: Clip . A: Or put 'em in your pocket , yeah . B: Yeah . B: okay . B: So my favourite animal 'Kay um Um okay , it's big , it's got a great memory . A: Yeah , what's your favourite animal ? D: Ah . A: Is it rude ? D: It's an elephant . A: That's a very good elephant . C: The back end of an elephant . D: Oh my gosh , I'm never gonna be able to draw that well . A: 'Kay , and you want to write up on there , it says you've gotta sum up your f f your favourite characteristics of that animal . D: Does it ? D: Oh . B: Supposed to have a great memory , we say an elephant never forgets . A: Mm . D: Mm . B: And uh dunno know why but looks like nice to me . A: Okay . B: Nice animal . A: Wonderful , well done . A: Do you want to use the wipe the m the wiper and wipe it off ? B: Okay . A: And Mister aesthetics designer do you wanna go next ? C: Aesthetic yep , sure . D: I have no idea what my favourite animal is . C: 'Kay , my favourite animal , uh let's see . D: Oh . D: It's A what ? C: Dunno if any of you have seen Napoleon Dynamite before . C: It's a liger , a combination of a lion and tiger . A: No . D: Alright . C: Have you not seen Napoleon Dynamite ? D: How . A: No . B: No . D: No . C: Oh it's a hilarious movie . C: You have to see it . C: And and it's best characteristic is it's pretty much the awesomest animal . C: But you have to see the movie to fully appreciate it . A: Okay , well done . D: Great . D: Me ? A: Yeah . A: Miss mar Miss Marketing ? D: Okay . D: Not quite sure how this is gonna work . C: There go . D: Cool . D: Uh well I'll try my best to draw . D: Can I just draw the face ? A: Um yeah , I think you can just draw the face , but then you'll have to describe in writing how the rest of it looks . D: Ooh . D: It's a cat . A: That's a very pr pretty cat . D: Which also has what ? D: A big fat body and big and a long tail . A: Okay , do y do you wanna do some write you wanna just write some words about it ? D: Why ? D: Because um cuddly . D: And usually cats are very friendly . D: Usually . D: And they're healing as well . D: They heal . D: And they can feel when a human's got problems so So , that's why I like cats . A: Wow , so they're kinda spiritual . A: Well done . D: There we are , that's me . A: Okay . D: Mm . A: Um , I don't actually have a favourite animal , but for the for th for this meeting I'll s draw a little Uh . D: Mm-hmm . A: I honestly can't draw for toffee . A: Uh . B: Really ? B: Oh that's a Not bad I would say . A: Yeah . A: no no uh That's exactly what it is . C: A prairie dog ? C: Oh a squirrel ? A: Uh not a very good one Okay , well , you got it's a s It's a squirrel , and I like them , because they're cute and stupid . C: Yeah , that's pretty good . B: Very good . D: Ah . C: Alright . A: Right . A: Okay , so , I guess that was the test to see if this equipment is all working . A: Mm . A: Let's move on to the next page . A: Okay , project finance , selling price twenty five Euros , profit aim fifty million Euros . D: Market range internationally sold . A: Yeah . A: Production cost , ah right it's gotta be can't cost any more than twelve fifty to make . D: Ah right okay . A: experience with with remote control , so talk about who who's used what . A: Any ideas ? A: Stuff like that . A: Next meeting starts in thirty minutes . A: At quarter to twelve . C: So I think before we close uh , we are expected I mean the last slide wanted us to maybe discuss longer what our what our ideas where . C: I mean if you wanna go back to the last slide . C: Uh S Yeah , I think we're I mean before we close the meeting , we're supposed to come up with some ideas for Yeah . A: Yeah . D: Yeah . A: Oh k so we're actually supposed to be doing this discussion like right now are we or oh okay . D: Yeah . B: Mm . C: Yeah . A: I thought this was just t giving us instructions for the re to do next , but Okay . C: Yeah , I think this is just the preliminary , get some rough ideas for what our experiences with remote controls have been and and what we would roughly what we would incorporate into a new one maybe . A: Right , who's got experiences with remote controls then ? A: Pretty much everybody . B: Yeah . C: Yeah , I think we've all got Mm . D: Uh . A: Um . B: Is this a T_V_ one we are supposed to make ? D: Yeah . D: Yeah it's a T_V_ remote control . B: Okay . A: 'Kay um . D: Well . B: T But how do we know how much uh , I mean , how much do we have per how much ? D: A new remote control for T_V_ . D: What would I like ? A: W what You want it big do you want it small . D: Um . D: Medium . A: Are we are we going for like like telephones are going little teeny tiny things or we are going for something that's that's big and Video and ts hi-fi and stuff . C: Yeah it seems like there's like there's sort of a tension between two ideas , I mean , you want you want one remote that maybe can work uh all all of the functions of T_V_ and if you have whatever associated with T_V_ the D_V_D_ player , or something like that , but like at the same time you don't wanna really busy remote with a thousand buttons on it or something . A: Maybe you yeah now th that's the other thing is it's gotta be cheap . C: Mm . C: Yeah . A: 'Cause I I I mean I was thinking something that's got different like maybe a a an L_C_D_ display on it that's got different pages for different devices , but that would p that would probably be quite expensive . D: Mm . D: Twelve fifty . B: Twelve fifty . C: It g can't be more than twelve fifty per unit . D: Each . A: Per unit , yeah . C: Cost . B: So do we have to be realistic within the budget or Close pr I don't know how much it would cost . A: Well at the moment we could , wa I mean we 'cause we this is what we th what we're doing at the moment is just saying what what we'd like , and then after we after we've found out what we can like , some different ideas , we can then go and do the research to find out if these any of these ideas are feasible or not . D: Guess Couldn't we have like one that comes out ? B: Yeah . B: Right . A: So would be nice to have something that that controls lots of different things . C: Yeah . A: Um . D: Like so you have one in like mm it doesn't have to be really thick . B: Yeah . D: I mean remote controls can be thin bits . D: And then you have one for your D_V_D_ and you sort of slide it out , and then you have another one , you slide it out . A: 'Kay . D: have slides . D: And then it all comes compact into one . A: Okay , that's . D: So it's not you actually just putting three or four different remotes together but making them thinner , and um into one basically . A: Th that's an idea . C: Yeah . D: So you just flip them out . A: Okay . B: Um have uh one very complicated one on one side with all the D_V_D_ and V_C_R_ access and stuff , and then on the other side o one uh a remote control that would be very very simple with just the channel , program plus and minus , and the just the mute button , for example . B: I can real keep it really really simple on one side and the other side be very complicated . A: One side for kids , one side for adults . B: Yeah . C: I'm not sure if that's like I'm not sure if it's a good idea to have a two sided remote though , 'cause it would be very hard to use in the way that you mani manipulate it . B: Or grandma as well , you know it's like what is the mute button . B: No , but you would slide it into uh someth like something on the back would hold like you wouldn't be able to press the buttons , but Start breaking up . C: Oh . C: Oh okay . A: Like it or something like a flip telephone , something like that maybe . C: Yeah . C: Okay . D: That would be cool . D: I was thinking that like a flip . A: F flip it open and you've got all the buttons , or you flip it closed and you've just got the basic buttons on the outside maybe . C: Mm-hmm . A: Um , oh we've got five minutes left . D: Okay . A: But okay . D: Um . A: Well we've got a k we've got a few ideas there . C: Yeah , we should uh I guess by the end of this meeting we should have at least a a rough conception you know stage one was technical functions design , what effect the apparatus should have . C: Okay . C: Um so I mean we still have time in our next meeting to come up with the actual concept for the user interface , but the the functions that we're sure that we want are that it can control the T_V_ , but also devices connected to the to the T_V_ , I mean , be able to operate D_V_D_ players , things like that . A: Yeah . A: I have got I think we should also have a back-up plan of I 'cause I I I just think that it might be expensive to make something that I mean we don't , we haven't been told it has to be something that will control everything . C: Yeah . A: We should have a back-up plan of just a really good television remote control , that just that is just for a T_V_ , but it's just a really good , nice one . B: Yeah . C: Okay . C: Right . A: What do you reckon ? C: Yeah , I mean . A: See 'cause , I'm just thinking bearing in mind th we've gotta we have to have something that's cheap to make . C: Yeah , that's true , maybe we should just concentrate on having a a good T_V_ remote , and have it be um have it be like ergonomic so it's comfortable to use , uh simple to use , and looks decent and Sorta find a niche for our remote , like market it to a certain kind of p kind of people , certain certain demographic Yeah , no I think you're right . A: I think we'll be able to come up with ideas and stuff a lot quicker . A: Yeah . A: May w you know , maybe even Or maybe even so something that's for disabled people or so people that uh b don't see very well or big buttons for touchy buttons for Yeah . D: But what'll make it what'll make it interesting for people to buy though ? D: I mean if it's if it's just like Mm-hmm . B: Yeah . A: Or just one that looks really fucking cool . B: Could be really light or , I dunno , something special . C: Yeah , rathe rather than focus on Y Yeah . A: Otherwise we'll be we'll be here all day talking about do this let's do that n I think we sh I think we should Yeah . B: Yeah , 'cause at the end of the day if it says just T_V_ remote , doesn't say com combination with all all the r Mm . C: Yeah . A: I mean obviously everyone we're uh you know uh sounds like we're all a bit sort of gadget heads and we like things that do everything at once , but you know , that's Yeah . C: Remotes spinning out from other remotes and having little nested remotes inside . D: Mm . A: Yeah , that's right . A: Yeah . A: I mean I'd like one that makes tea as well , but that's not gonna happen . D: I think a flip up thing , 'cause you always have this problem of like if it's on this well I did anyway , like we had five or six remotes and they would be lying on the c on the coach , and you'd come and sit down and ooh , the telephone's the television switched on or something . D: So maybe something that like does have a lid or closes , so you don't accidentally press a button or record button for something . A: Okay , like a lock f like a lock functs function on it like you have on your telephones , yeah . D: Yeah . D: But make it like really snazzy and cool people will want it . D: So make it Yeah . A: Yeah , it's gotta be sellable . D: Yeah . A: Yeah . C: Yeah , that's true what you were saying , I mean it doesn't have to have a flip function , it can just have a lock function , so that it's not uh not usable when you don't want it to be usable . D: Mm . A: Yeah . D: Yeah . A: Okay . D: And even for kids as well . D: It's um it's safer for them , I guess . D: Like they don't flick onto channels and all that sl flick onto . A: No porn channel for children . B: Okay . A: Okay . A: Um alright , so we've got some ideas , we've got um Let's move on . C: I guess that's good good for now . D: Mm . A: Oops , let's close that . A: Next meeting , uh okay . D: W What does I_D_V_I_D_N_M_E_ stand for ? A: Industrial Designer um which is Um . D: Ah ri okay . D: these are requirement specification . B: That's Mm . D: And I'm marketing . A: Yeah , there you go . A: So User Interface Designer , that's that's that's you , so you gotta you go , you're you're gonna be the one that's working out what what buttons we need . C: That's me . C: Okay . C: Right . C: Right . A: Um . A: Industrial Designer , you are the one , you know , you're gonna be working out kind of box it goes in , I guess so , um whether it's what goes into the box , somehow . B: Mm . B: Har how it works an Bu Do you think our two kind of overlap , because Yeah . A: And in marketing User requirements specifications . D: These are requirement specification . D: So what the user requires in a remote . A: Yeah , what Right , okay , yeah . C: Yeah , it does seem like our our responsibilities have some overlap . D: I guess that's what it says . A: You two you two are gonna be just , I think , you just double up , you know , you working together . C: Yeah . A: You're the one that's gotta go and find out do th do the research , see what people want in a remote , what buttons are used more often , and s stuff like that . D: Mm . A: Oh , we've been warned to finish the meeting now . A: Okay . A: Okay everyone , well done . A: Good meeting . C: Alright , see you in thirty minutes . A: Yeah . D: So , do we take these off ?

The project manager introduced the upcoming project to the team and then the team members participated in an exercise in which they drew their favorite animals and discussed why they liked those particular animals. The project manager discussed the project finances and the team engaged in a brainstorming session about various features to consider in designing a remote. The project manager then further discussed the roles of the team members. *NA* The selling price of the remote will be 25 Euro. The profit aim will be 50 million Euro. The remote will be sold internationally. The production cost cannot exceed 12.50 Euro. The remote will have a lock function. The remote will control televisions and devices connected to televisions. The team will create a back-up plan for a remote that only controls televisions If the remote should be used only for televisions or if it should be capable of controlling other devices also. Having a two sided remote with basic functions on one side and advanced functions on the other.

A: . A: . A: Okay um , welcome to our detailed design meeting . A: I'm pretty excited . A: Let's start it's approximately fifteen forty or something like that . A: Okay um the agenda we're gonna do an opening and then um I'll talk about the minutes from the last meeting , what we d discussed um , then we'll have the prototype presentation and a look at the evaluation criteria . A: We'll look at the finances and finally a do a production evaluation and close . A: So , starting off with the um last the last one , oh I don't have it here um , but we talked about energy , we're gonna use a kinetic battery um , we want to use a simple chip , because we're not gonna need a a shuffle um , we're gonna need a scroll um , we're choosing a latex case w in fruity colours that's curved and um we're using push buttons uh with a supplement of an on-screen menu . A: And it sounded like we had set um like eight or nine buttons , including five pre-set channels . A: Okay ? A: Let's do the look and feel design presentation first . C: Right , do you wanna start ? B: Right , well we made three different prototypes and I guess we'll start with with this one . B: Um we have our colours not are not fixed , but this is the general shape . B: Um it's you hold it sort of either like like this in your left hand or you switch it over and uh it's easily adaptable to either hand . B: You can push the buttons with your thumb like a mobile phone , or you can push them with your index finger of your other hand , or even I mean there's a whole variety , you can hold it like this and press it with your same index finger . B: Uh we have the on off button at the tip , very visible , very big . B: We have our up and down buttons , which are also gonna be our channel selectors , and we have our little menu button here . B: If you push if you're just pushing these normally , they're the menu buttons , if uh the volume buttons rather . B: If you press select once , they become channel changing buttons . B: If we press select three times , the menu with the other features and pro possibly also with your T_V_ channel choices shows up , and you have your five presets down here . B: Um if people wanna grab hold of that , see how it feels in your hand . B: That's our number one prototype . B: Um do you wanna present the potato , or shall I present the Martian ? A: like a little lightning in it . C: Okay , um What We call that one the rhombus , uh the rhombus . A: The little lightning bolt in it , very cute . D: I could Could the middle button of the on-screen menu function as a power button ? A: The v the rhombus rhombus ? B: That's the rhombus , yep . C: Um this one is known as the potato , uh it's it's a how can I present it ? C: It's an ergonomic shape , so it it fits in your hand nicely . C: Um it's designed to be used either in your left hand or or in your right hand . C: Um I've gone here just for just for four buttons on this one . C: Um the two blue buttons here are for adjusting the volume . C: So you've got volume up and volume down on the other side here . C: Um the red ones are for uh changing channels , channel up and channel down and that's um moves between your favourite channels that you've selected . C: Uh this middle button here brings up the on-screen menu and when you're working in the on-screen menu you use the other four buttons to navigate around the menu system and the middle button uh to select and that's basically it , that's the potato . A: Um on , off ? C: Uh that would be one of your channels , basically , so like channel zero would be t to switch switch the machine off , yeah . A: Okay . A: Yeah we turn it off . C: Um not really , it would make it hard to turn the machine off , to turn your T_V_ off . A: Mm-hmm . B: If you pressed and held it maybe . C: Yeah yeah , that that'd be one way of doing it , yeah . D: If you like held it down , that would be on off . B: Yeah . C: That'd work , yeah . B: On off , that's a possibility , yeah . A: Okay . B: And then finally we have um the Martian or the pear , either way . B: Um it's a bit different , just a little bit more of a creative feel . B: Uh you have the on off toggle stem on the top . B: We have the five preset seeds . B: And then you have on the sides to make it a little bit more three-dimensional , you have your channel changing , volume changing buttons and your menu button right here in the middle . B: So , that's for your consideration as well , plus it's an interesting talking point to have standing up . C: Let's pass . B: We figured it could stand up like this on your table , if you wanted it to , if I made the bot the bottom flat . A: Uh-huh . D: Sorry , what's the yellow one in the middle , I forgot . B: Uh the menu select button . A: Very interesting . A: I think that one's my favourite . C: So that's So that's our three prototypes . C: Um basically , in terms of making decisions , what we'd need to do is first of all decide on a form uh which of the three different shapes we want , then decide what kind of button layout we want , how many buttons , and then to choose what colours we want to make the buttons and if we wanna put any text on the device , like label on the buttons or put a brand name or or a logo on it or whatever . A: Mm-hmm . B: We were we were thinking that normally we'd go for fruity colours , but maybe we're also thinking that your sort of middle aged man , for an example customer , might not want a fruity coloured remote , so m maybe we'd have one version that's a bit toned down , maybe with with less contrasts on it . A: Mm 'kay . B: Yeah , something still a little bright to make it hard to lose , but yeah . C: Would Yeah , but we don't want it to look like a kids' toy . A: Now that was one thing that we brought up over email . A: I don't know if you picked up your email , but um the f the um feature that we considered for it not getting lost . C: Yeah . B: Right . B: Well we were we were talking about that a little bit when we got that email and we think that each of these are so distinctive , that it it's not just like another piece of technology around your house . B: It's gonna be somewhere that it can be seen . A: Mm-hmm . B: So we're we're not thinking that it's gonna be as critical to have the loss I think Yeah . D: But if it's like under covers or like in a couch you still can't see it . A: It's really Would it be very difficult to um just have an external device that like I dunno , you tape to your to your T_V_ um that when you press it you ha a little light beep goes off ? A: Do you think that would be conceptually possible ? C: I think it would be difficult technologically , because if your if your remote's lost it's probably under the settee and in that case you can't you can't send an infrared sing signal to it to find it , s so it's I'm not quite sure how it would work and then I wonder if it's if it's more just a gimmick then anything else . A: Mm-hmm . A: Mm . A: That's true , mm 'kay . C: Uh I mean ho how many times do you really , seriously lose your remote control and would would a device like that actually help you to find it ? B: There might be something that you can do in the circuit board and the chip to make it make a noise or something , but it would take a lot more development than we have this afternoon . A: Mm-hmm . A: Okay , that's a fair evaluation . A: Getting lost . A: Um we so we do we've decided not to worry about that for now . A: Okay 'cause well , the designs are very bright , so you're right , they're gonna stick out , but um Mm-hmm . B: So d do people have a preference as far as feel and functionality ? B: Um . D: I feel like this is simil or it's sort of what already exists so if we're trying to think of something sort of like new and fun , even though this is like what you're init I'm initially drawn to , just 'cause it's like comfortable and like not different . D: I sort of like this one , like I I don't know why , it just it's like small but still sort of like cute looking , I dunno . D: But I also like the b the side buttons on that one , like I think that's kind of neat . D: But I dunno how much any of this has to do with the fashionable , sort of cool looking thing that we also need to focus on . A: Could we maybe have like an extra button on the top for on off ? A: So then w we wouldn't have to have like a dual function ? B: Mm yeah , that's good , that's good . D: Ah , there we go . C: Yeah , it's possible , yeah , yeah . B: Here , stick it on . C: Put an extra the button on . A: Sure . A: Um uh why don't we do a product evaluation using your criteria , if you've developed some ? D: Well do we w like I think we're supposed to have one that we do it for . A: Oh okay . A: Okay . D: That was I was a little vague on what exactly I'm supposed to do , but let me I have to like write something on the whiteboard , so . B: So where Right . A: Okay . A: Do you need this or just write on the white board ? D: No , I actually don't have like a PowerPointy thing , 'cause I think it would be redundant . A: Okay . B: Okay . D: I dunno . A: It's kind of like uh like a joystick kind of thing , you know , kinda push it . B: Ooh . C: Cool . B: Hey . A: 'Kay . A: Maybe a little smaller than that . B: No , I kinda like it . B: That's hard to miss . C: It makes look more fruity as well . A: Oh it does , it's kind of like There it could have a stem like that , 'cause I do l kind of like the stem . C: It's like a deformed foot , I dunno . C: Yeah . B: Like Yeah . A: Yeah . A: It almost helps you ge keep a grip too , 'cause it goes in between fingers . C: Yeah . B: Interesting . A: I like this one . B: Okay , is that where people are leaning then , the potato ? A: Variety of colours are nice . B: I like the idea of the I mean that's really gotten the simplicity of the buttons down , that one . A: I think I'm leaning towards the potato . A: Mm-hmm . A: I am worried about like um using a menu . A: Um in that like i withing menus there are submenus , and so how do you get back to the main menu ? B: Hmm . C: Yeah . B: Well that on the iPod , for example , you just every time you wanna go back you hit the menu button again and it brings you back one level . A: But that has a menu button separate from a select button , whereas if this one's both the menu and the select button ? C: Yeah . B: Good point . C: This is , it's the up and down buttons are used for scrolling up and down for a list of choices . A: Okay . C: You find the choice that you want and you press uh you press the right button uh . A: Could these be used for going to submenus or Okay . C: Yeah . C: Yeah , so they're used for going into and out of your submenus , yeah . B: Maybe yeah , maybe it can be one of those , if you press down and hold for two seconds , then it brings you back one level or something . A: Mm-hmm . A: Okay . A: Well , as long as we have that in mind as we're designing it still , mm 'kay . D: Okay , so which one are we sort of roughly looking at to address whether or not it meets our s um necessities , the yellowy one is that Okay , well we can obviously change it after we go through each different one . B: The potato ? B: Are we leaning towards the potato ? C: Potato . A: I think so . B: Okay . D: So basically what we need to do is some of the things that we've talked about before we need to make sure that that remote actually does conform to the things that we said it was going to . B: Okay . D: So what we sort of wanna do is that we each need to separately rank each of the following things and then I'll tabulate an average just to make sure that it does meet that . B: Okay . D: So we'll just go through them one at a time and we'll just go around and each of you can tell me on a scale of one to seven with one being really extremely true and seven being not true at all , or false , if the remote that we've created conforms to the following criteria . D: So we can do this one first . D: First we wanna know if it meets the fancy look and feel um objective . D: So like in my opinion the for now at least , the yellow one is probably somewhere in the middle so I'm gonna say it's like a three . D: That's just my opinion . B: Yeah . D: What does each of you Okay , well give it a number , sorry . A: I I kind of think it's it's unique enough that I'd give it a one or a two . A: Okay . A: I will give it a one . B: Um I dunno if it's it's creative . B: I dunno if fancy is the word I would use . B: I dunno if any of them are fancy in I'd say two , because c unique . D: Okay . D: And two , awesome . C: I'll go for two . D: Alright , and same sort of scale for functionality , is it functional ? D: I think it's extremely functional , I'm gonna give it a one . B: Yeah , one . D: One ? C: I think it's it's functional , it's also pretty basic , so I'll give it a two . D: Okay . A: Um functional . A: I think it'll get everything done , I think it might be a little confusing at first , um , I don't know if that's gonna be a later one . D: Okay . D: Well there's some other ones , I will address that , yeah . A: Okay , then I'm gonna give it a two . D: Awesome , okay . D: Um we wanna know next if it's technologically innovative . A: Did you give a functional ? D: Yeah , she said it was one . A: Okay . D: Um is it technologically innovative ? D: Mm . D: Not really , I mean not so much , 'cause we we don't have the L_C_D_ screen , we don't have fancy chip . D: Other than what it looks like , I dunno if it's really I kinetic battery is a big one , so . A: Well , the kinetic battery . B: In the battery , that's it . B: How many people would notice that , though ? D: Mm . D: But it but we know it's there . A: But they'll notice it after like a year , they'll be like hey , I have never changed the battery . D: And if it's made of like latex , that whole idea , that's pretty cool . A: Mm . D: I'll give it a three . A: Just the material . D: 'Cause it we could've picked a lot of features that would've made it really Alright . B: Yeah . B: I I would say that it's Yeah , like fancy versus creative it's it's different . B: But does that equal innovative ? B: I dunno . B: I'll give it a three . D: Everyone else ? C: I'd say it's technologically it's not it's not unique , I mean it's it's just it is just pushbuttons um , so I I'd give it a four . A: Think I'm gonna go with the four as well . D: Mm 'kay . A: I really like that kinetic battery though . D: Next , is it easy to use ? D: Just so you know , easy to learn will be separate , so don't overlap them . A: Mm 'kay . B: Okay . D: I think it's really easy to use . D: I'll give it a two . B: Um I'll give it a one . B: Pretty hard to mess up . C: I'll say one . A: Uh let's say two . D: Alright . D: Um we next wanna see if it has a spongy quality and if indeed it's made of latex or rubber I it's spongy all the way . A: Give it a one . D: Yeah . B: Yeah . C: I wonder if it bounces when you drop it . B: Ooh , that you couldn't it'd be harder to break , harder to lose . D: Mm-hmm . A: Mm . C: Yeah . A: 'Cause there would be less impact maybe , . D: Iain , what do you give it ? B: Mm . C: Yeah I'd I'd give it a one . D: Alright and the next is , does it integrate some notion of fruits and vegetables ? C: Uh um . D: Well , is it gonna be yellow ? B: It it might be , 'cause that's our corporate colour , isn't it ? A: That's right , yeah , corporate colour , we didn't keep that in um well if we I know it would make it a little less c a little more confusing , but if we had all the buttons in black , and a design in and the outside in yellow , that'd be our corporate one and we could also have alternative colours , one a more conservative one , one that's more fruity . C: Yeah . B: We might wanna keep it yellow . D: Yeah , but if you had like a silvery kind of white or something . B: Yeah . C: Yeah , Yeah . A: Um and can we have like an R_R_ inscribed on the bottom or something ? B: If we had a yellow Sure . A: Okay . D: Oh , yeah . D: Alright , so I think it it's Yeah . A: Fruity , so fruity . B: So it was inspired by the potato , so I think it's pretty fruity . A: I think i it's kind of mangoey too . B: Oh , mango that that That's a much more trendy than a potato one . D: Yeah . C: Mangoey is better , yeah . D: I okay , I'm giving it a one the mango put me over . A: Yes . C: I like mangoes . A: Mm . D: What are what's everyone's numbers ? C: Uh two . A: One . D: Alright um , and does the design match the appropriate behaviour ? D: Remember earlier we discussed that people don't use a lot of buttons , that they use the channel flipping and the volume the most . D: I think we really took that into account a lot , so I'm gonna give it a one . A: Mm-hmm . B: Yeah , me too . C: Uh one . D: Did you say one , Rose ? A: Yes . D: Okay um , also we talked earlier about R_S_I_ and wanting to prevent um any sort of like Carpal Tunnely kind of thing . D: Do we think that the latex sort of grip appropriately takes that into account ? D: I think I'll give it a two , 'cause I almost feel like no matter what you do , something is gonna happen . A: It's gonna be hard . B: Yeah . C: Yeah , yeah . A: And if it's repetitive movement it is gonna be only four buttons that you're constantly pushing , but um I like how it fits in the hand though so I I'd go with a two . D: Um um worth the risk , I think . B: Yeah . B: I'll I'll say two as well . B: Because older people that aren't used to like texting with the thumb might find it a bit at first , but The menu system and the the fact that multiple buttons are used for different things might be a bit confusing , but I think if it's one it's one of those things that it might take you five minutes to figure out , but you'll have it afterwards . A: Mm . D: 'Kay . C: Yeah I'll I'll say two . D: Alright , awesome . D: And the ease of learning it . D: I know you were saying that you're a little bit nervous about that , I dunno . D: It sort of reminds me of the iPod . D: I just got mine , I still haven't read the instruction book and I'm doing okay , so and I'm not good at learning technology . A: Mm . D: So I'll give it a two . A: Mm-hmm . B: So I'd I think I'd give it a two I guess . C: I think it it's probably a little harder then most remotes to learn , because you have to you have to use the menu system and you have to tell it what your favourite channels are and that could take a bit of learning at first , but once you've , yeah once you'd learned how to use it , I think it is a lot easier . B: Oh , good point . D: Mm-hmm . C: So I'd I'd give it a four . D: Okay . A: I think I'd give it a four too . A: It's a pretty high learning curve , it'll be easy once you've done it , but We we I think we can kind of say we addressed it with colour , but Mm-hmm . D: Mm-hmm . C: Yeah . D: Alright , um also earlier we had something about losing it and so now we're not addressing that at all , so Okay , so in terms of not losing it , do you think that on a scale of one to seven , how easy or hard is it to lose ? D: I'm gonna I'm gonna give it a four , 'cause I think that you can still if it's in between somewhere where you can't see it , you're kind of not gonna find it , but anywhere else it's gonna stand out . C: Yeah . B: Um I'd say I'd give it uh a three , I guess it depends on how tidy you are normally . A: Mm I'd give it a four . C: Um I'll give it a five 'cause i it would be easy to lose something like that , yeah . A: Small too . D: Alright , we also said simplicity , how w how well does it address just being simple ? B: Simple to use or simple in design ? B: Do you know ? D: I think overall , 'cause we had said before our two main things were simplicity and fashion , so those are the next two things we're gonna look at . D: Separate from fancy , like that sort of thing . B: Right . D: Um it like wants to be simple but it's not like totally totally simple , so I'm gonna give it a two . B: I'm give it a three I guess . C: I'll give it a two . A: Three . D: Alright , and fashionable ? A: It's totally fashionable . D: It's hot , I mean it's a mango , come on . A: I'd give it a one . A: Mango . D: I mean how fashionable can you make a remote ? D: I think it's bringing technology and fashion together real really well . B: I dunno . B: I don't think it's quite as fashionable as my robot remote or alien or whatever he was . A: I do like uh the little Martian one . D: Yeah , the toggle on off switch , it's really appealing . D: Number . B: Um two . C: Three . A: One . D: And does it meet our like demographic need sort of for international appeal , that whole thing ? D: Just that it would se serve our audience . D: I don't see why not . A: Mm-hmm . A: I think as long if we offer in a in at least three different colour arrangements . A: Um yeah , that's good . B: Yeah . D: Mm-hmm . A: So I'll give it a a two . B: Yeah , I'll say two . D: Alright , did anyone have any other features that they think were important that we didn't talk about ? A: Well um we didn't we didn't address the fact that it does need to b have a corporate logo , so let's let's make sure we keep that in mind that we ha that one of our colours concepts is corporate and has an R_R_ on it . B: Shall we uh Well I think all of them should have an R_R_ . A: All of them should have R_R_ , yeah . D: And so we're gonna do that , so it will address it , fine . A: Mm-hmm . A: Mm 'kay . D: Okay . D: That's me . A: Lovely . A: Okay , now we're gonna look at finances . A: Um I have an Excel sheet that we're actually gonna calculate the cost um , so let me exit out of this first . A: Okay um I know . D: Whoa . B: Oh my . A: Let me one more space . A: Gonna zoom in real quick . A: Okay . A: Hand dynamo . A: We're using kinetic battery , right ? B: Uh we're n using kinetic , yeah . A: Um and we're having one per One , okay . B: Yeah . A: Um electronics . B: Single . B: Simple , simple rather . A: Simple . D: Simple . A: Mm 'kay . A: Um the case . B: Uh uh uh double-curved . C: Guess it's double-curved . C: It is pretty curvy . D: Yeah . A: It's very curvy , so okay . B: Yeah I never did get a picture of those so I don't really know . B: Our case material supplements oops , we just skipped by them . D: Well don't we need plastic , and Provided , okay . B: No , we we the plastic is the plastic for the inside is assumed . B: The supplement is Oh , I guess it was rubber rather than latex . A: The wood ? A: I mean the rubber . D: It was rubber and special colour , right ? B: Yeah . A: Mm-hmm , okay . D: Do we have more than one special colour ? A: Yeah , we're using we're gonna need at least two special colours . B: Uh well I don't know what the se the basic colour is though . C: Special colours , isn't it ? A: Um . D: Per Well , but we know that we're having at least three colours , so Right . A: I dunno where it yeah . A: So let's y say three . B: Well , are we talking about on each colour combination or are we , you know , we'll like we'll have yellow and black . B: Is that two special colours ? A: Yeah , I dunno . B: Or or is white and black , then two more or Uh . A: That I thi I thought that would be under yours . B: I guess it's three , three three . A: We'll just say three . A: Mm-hmm . B: Alright . A: Maybe the R_R_ will be in colour as well , so yeah . A: Interface , we're doing push buttons . B: Yeah . A: And how many buttons do we have ? D: We have six . C: We've got five . D: Oh no , five . B: Six , with the power . C: Oh six . A: Six . B: Yeah . A: Anything else ? B: No . B: Oh , we'll do we wa Are the buttons in special colour , special f I didn't get information on Well , does it but if we're making multiple varieties of this is where I'm getting confused . D: Oh wait . A: Oh , buttons oh , so um . A: So the case material will just have one colour , right , but then the buttons will be in special colours ? D: Yeah . A: We're saying per unit . B: per unit , okay , okay . D: Yeah , per unit . A: Okay , so each unit will only have one colour on their but the case is could have up to thr I mean the buttons could ea could be up to three colours , 'cause that how it's designed there . B: Alright , and each button s Yeah , okay . D: Yeah . C: Yeah . D: I like it like that . A: So Special form ? A: They're all kind of just push button , right ? B: No , I think they're fine . C: Yeah . A: Special material ? B: Material , we want them rubber as well probably , yeah . A: Uh . A: Oh do I have to do it per button , do I ? B: No , I don't think so . B: I think they're if they're all gonna be rubber then it that's what it matters . A: Okay . D: Yeah , 'cause it wouldn't make sense otherwise , 'cause for the whole mat case material it's only one . B: Yeah . A: Yeah . A: Mm-hmm . B: Yeah . D: It's I mean it's two to make it rubber . B: Okay . D: Oh wait , so maybe . A: Thirteen point seven . B: Oh oh . A: Yeah , what can we reduce ? B: Okay , let's have our buttons all be one colour . D: Mm , I kind of like the buttons . A: Let's see what that would do . A: It's only gonna bring us down to thirteen point three anyway . B: Alright . A: Okay um , are we sure this is double-curved ? B: Uh . A: Maybe it's single-curved , we have no idea . B: We have no idea . B: I dunno , I didn't get any pictures . D: It's single curved . B: It's single curved . B: Why not ? A: Well it's not the yeah . A: Okay , it's the kinetic battery that's kind of expensive , but we have a simple chip , single curve , case material is rubber and it's a special colour , but that's important . B: Yeah . B: That is important . A: Six buttons we have to have six buttons . B: How did it get more expensive , what did you just change ? A: What ? B: It was it was thirteen and now it's fifteen . A: No , okay , maybe not . A: I don't know what just happened . A: Now it's twelve . D: We Yeah , they are . C: What was our target price again ? B: Twelve point five . A: Twelve point five . B: Hey hey . C: Twelve point five . C: So we're just just about there . A: So we're okay , I think . B: We're all set then . A: Yeah . B: Ish . A: Okay , we're all set . B: Alright . A: Um save . A: I saved that to our um our big shared folder , so you know . A: Um okay , back to agenda . A: Um are the are the costs under twelve fifty Euro ? B: Yes . A: Yes . C: Yeah . A: Let's move on to the project evaluation . A: Project process . A: Satisfaction with for example the room for creativity , leadership , teamwork , the means , any new ideas found . A: So I guess what we're gonna talk about here is just evaluating how we created this project , the information we got on the news , how we used it , if we were able to um , you know , use our creativity with the information , um how how well I guess I led it , um the how well we worked together as a team , um the digital pens , the whiteboard . B: Well . A: Okay . B: I felt very creative . B: I enjoyed making the prototypes . C: I think we've been successful in that we've achieved almost all of the design goals that we've set and we've come up with a finished project and we just about got cost . B: Yeah . B: I think we could've done even better with a little bit more information , like what's a single-curved case , how many colours , what do colours count things , but given given what we had I think that we did we did really well . A: Mm-hmm . A: Mm-hmm . B: Um I think we worked together pretty well . C: Yeah . D: Yeah , I mean if I'd had more market research on the fruits and vegetables , maybe we could've taken that into account . A: Mm-hmm . B: Yeah . B: But the fruits and vegetables , they really my creativity , so . D: I know , I really did , the the whole mango idea was great . D: No , I mean I thought the pen was a little distracting for me personally , like its heaviness , and like just being so conscious of like turning the pages , I dunno . B: Do you think we could Yeah . D: That was a bit of a distraction . D: That was the last one , like I chose not to do a PowerPoint 'cause I didn't think it made sense to , so I liked that I had the option to do that and just to take my own notes and that whole sort of thing . A: Mm-hmm . C: Yeah . A: I think we all made um very significant contributions , I don't think anybody dominated it , which I thought was really good , like each of us was able to um like each of you had your information and I uh I tried to facilitate it without like taking over , um I like our little finished products . B: Yeah . D: They're funny . A: Really cute . D: I kind of want one . B: Can we market this as the mango remote ? B: Should we have that somewhere on the packaging ? B: I have a little R_R_ . D: I'm trying to think of a good pun that I could add there . A: I know , let's think of it like a little jingle . A: Um . D: I like the R_R_ , that's gonna be etched in . B: Yes . B: Hopefully not with just my fingernail at some point but um it's quite a useful little gadget . B: All thanks to Iain for the design of that one . A: Okay um new ideas found ? B: Mm . B: What did we find for new ideas ? B: People should really base their remotes on fruits and vegetables . A: Definitely . C: Yeah . A: Or or at least be c p creative enough to think of toggle switches mm etcetera . B: I I am really into the idea of kinetic batteries now after reading about them . A: Oh , I'm so excited . D: Yeah , I didn't even know they existed . B: That was I I knew you can get watches that had them , like really quite expensive watches that just never need a battery , 'cause you're always moving your wrist . A: Mm-hmm . B: But in other things , I think it'd be really good . A: I thi yeah , that's awesome . A: Um okay , closing . A: Are the costs within the budget ? A: Is the project evaluated ? B: Yes . A: Now there's the final questionnaire and meeting summary . A: Um so , this is the great product kids , I think we've created something really interesting and that we have a market for it , um especially if we can produce it at twelve point three which we hope um yeah . B: Yeah . A: Make sure in your questionnaire to put down criticisms of both the process and the um the final results and . D: Yeah , Real Reaction . A: I do like the Martian remote . A: If we could choose more than one , that would be my second choice . D: Oh , that would definitely be my second choice . C: Mm . A: Although the tog toggle I'm afraid I would It's cool . C: That's cool . C: Let's all let's all go for the yellow Break the stem off . D: I would break it . D: I would break it . A: I think I would break it . B: It started because I wanted to have it as st as a stem and then alright , so Is it started as a pear , but then it started looking more and more like a Martian when I put the Take me to your leader . D: Oh that's funny . D: Kind of looks like a penguin , like with no eye . A: Oh yeah , it's kind of a penguin . D: I like that it stands up . A: Mm-mm . B: Wow , maybe I should market it to some remote control company now . B: So are are poor little thing . C: That was bound to happen Mm . D: Oh , sad . A: Mm 'kay , congratulations . A: Um . A: Anything else to say ? D: Nothing will come up until after our meeting's supposed to be over , its all timed . A: Alright . B: Oh . A: Um anybody have I got more master classes , anybody else wanna like take a master's class ? D: Oh . B: It's really funny that you got spam in your work emails . A: Yeah , but check it out . A: So like there are all these like links , they don't go anywhere . A: But all that you need to keep in mind your knowledge management . A: Um just wanna make sure you do . D: No the first one that you sent like I didn't realise that it was a joke and I was like why did she send this to us ? A: Oh It is . D: It's very it's very work relevant , 'cause people send spam a lot . A: Yes definitely I'm very sad that I didn't get any links to the corporate website . D: Oh here you can you can view . B: Let's see , what did I get through the corporate website ? B: It's just inspiration about circuit boards . D: You can just see what's up . A: Wow . D: Yeah it's it's really deep . D: Hold on . D: Takes a little while to get excited to load . D: That the Excel thing is pretty cool . A: Yes . B: Yeah , that is pretty neat . D: Here , like , basically it's like inspiration , basically I'm gonna give you two sentences on fashion and that kind of thing , see . A: I love Excel , it's one of my favourite programs . D: You didn't miss out that much . A: I see , mm . B: Yeah , my inspiration from from last time is the in interior of a remote control being taken apart bit by bit , talking about circuit boards . A: Spongy . B: I learned a lot actually . D: Oh wow . B: I could probably take apart a remote control now if I really needed to . D: This one was cooler . D: I got a whole table and everything . B: Now I have all about circuits and chips and transponders and I wrote it all down , because I thought it would be relevant , like all the different parts of the inside of a remote control , but then they're like , you don't actually need this you just need to talk about the case . D: That's like mine it was like , would you prefer an L_C_D_ screen or a multifunction remote control ? D: And then it didn't have like any kind of table , like awesome , I'm glad they asked that question and didn't report the result . B: It's really interesting though . A: I I thought it was a little tricky having to hand around this thing . B: Yeah . D: Yeah . C: Yeah . A: We had a lot of the um otherwise the technology today was kinda cool . C: I think . C: Yeah . B: That was really neat how I got emails and No . C: We didn't we didn't use the whiteboard that much . A: Mm-hmm . A: No . A: Although I don't see how we could have very l at least for me I Mm . B: I yeah . B: If I'd gotten pictures of the different parts of the case , the different looks of the case , I would have probably drawn them up , but Yeah , we could've put our brainstorming stuff up there rather than just talking about it , but with only four people it doesn't really make sense . D: 'Cause we weren't like voting on anything and I think usually , like whiteboards are good , you know like crossing out ideas , or like if we had had like a brainstorming period . A: Mm-hmm . D: But I thought we were good orally . D: Get crazy . B: I think if you had a larger group Yeah . A: And with and with the PowerPoint that we can all look at , like you can do all those things pretty much on PowerPoint as that's not as necessary to have . C: Yeah . D: And these might've made us more willing to like take notes than to like write up them here , 'cause we all needed them separately , kind of on the whiteboards in this room . A: Mm . A: Mm-hmm . B: Because we're all gonna be working in different places . D: Yeah . B: We if we were all gonna stay in here all the time , then having the notes up on the whiteboard would've been alright , but everyone needs their own , like specific notes , I guess . A: Mm-hmm . A: Now when you were um creating your um prototypes here , did you work together or did you like do separate projects ? C: Uh we we worked together , um but we were making like we sort of made different shapes and then discussed how the how the buttons might work , um and how we could like improve on the on the design . B: Yeah . A: Mm-hmm . B: Yeah . B: So it was a bit of both really , we just kind of started out by each taking a colour of clay and just fooling around with it and I came up with that rhombus shape and he came up with the sort of potatoey , mangoey shape , and then just went from there really . A: Mm-hmm . A: Cool . B: It was fun . B: So well done with the management , I felt well managed . A: Oh thanks . C: I think we did well in first of all giving our meetings the time , and second we actually we we did a good job of making firm decisions at the ends of the meetings . A: It's kinda fun . A: Mm . D: Sorry . C: And I I know what happens sometimes is that you tend to sort of have meetings and then people sorta drift away without anything actually really being decided . B: That happened to me all the time though . A: Mm-hmm . C: But I think here we got we got clear and and decisive decisive points at the end of the meetings , so that we we knew where to go on from there . B: Yeah , I was quite worried at the end of the last meeting that we weren't getting we didn't really have enough information to make firm decisions , but we were able to do it regardless , so . A: Mm-hmm . B: I'm not usually a very decisive person , so it helped to have people say this needs to be done in five minutes . A: This is what we'll do . C: Yeah . A: I found that we did we could have used another five or ten minutes sometimes in the meetings . C: Yeah , for some of the meetings , yeah . B: Especially last time , yeah . A: Mm-hmm . A: Yeah I think the last time we had a lot of information , but at the same time not quite enough , you know what I mean , like we we couldn't answer every single question . B: Yeah , Yeah . C: Yeah . B: Yeah . B: Right . A: Um but Mm . B: And I I felt the first two meetings , that I was coming in with no information , and not sort of made me really like , ooh I don't know , throwing together PowerPoint out of no no information and then last time it was like the opposite . B: I had so much information and so much to talk about . A: It was interesting what came out like later , like as I was doing the when I was doing the breakdown on the agenda that they gave me um , that more points came out from your presentation even . B: Yeah . B: Mm . A: Um . A: I'm a little I am a little disappointed that we didn't do a um something for losing the remote , because that was kind of a big point . B: Yeah . B: that was something like in order to talk about that we would've had to have actual knowledge about circuit boards and things like Yeah . A: About yeah . D: Well the problem was , even when we just were creating from the Excel file , there wasn't like a option to select to somehow have it included , so there was no we could be like yeah , it has it included . C: Yeah . A: Mm-hmm . B: I think we were Yeah . A: Mm-hmm . D: There was no way for us to have written down that it was really there . A: Considered the re yeah . B: I think we were just getting overenthusiastic with the task . A: Well it's interesting that they Mm-hmm , yeah . B: I think we really got into it , I mean I got into it as the day went on and I got really like , ooh I'm designing a remote control , I dunno if that's just me , but Yeah . A: It was interesting though that they put that fifty percent of people say they have frustration with losing their remote and yet they didn't provide us with information to um we weren't provided with information to discuss that . D: Yeah . A: I know that like people people have like things they can put on their keys that you press it and it'll beep , but I but I'm sure that would require some kind of technology that I just don't know what it is , but Mm . B: Yeah . C: Yeah . B: I think there are some of those like infomercial remotes that have things so you won't lose them . B: I dunno . B: I mean we were talking about it and like i in my household at least , there's only about two places that the remote is ever 'cause there's only one T_V_ and there's only like three chairs . A: Hmm . D: That's like saying you're never gonna lose your keys , and I always do , anyway . D: You'll lose 'em in your pocket , like you just will forget that or you like put it down somewhere that like made sense and then not remember , there's always ways to lose things . A: Mm-hmm . A: Mm . B: Yeah . A: It d yeah , it depends on how organised you are personally , but Mm-hmm . B: Yeah , or like I guess what the setup of the house is too . B: But , I mean I am notorious for losing my keys , I just I guess I've just never lost the remote . B: I put my keys in the refrigerator the other night and couldn't find them . B: 'Cause I was putting groceries away . D: That's funny . A: Oh . B: You you're taking stuff from a bag and putting them in the refrigerator and then go back to my room . A: Can't get in . B: Can't get in , look all around the kitchen . B: Definitely in the vegetable drawer . D: That's funny . B: So . D: I always do that , leaving it in my coat , and then like using a different coat . B: Mm . A: Yep . B: But I guess it's 'cause we don't carry remotes around that much . D: Yeah . D: Can't really take it into the other room . B: Yeah . B: Maybe with our little robot one we could've had him have a robot , alien , pear , whatever he is , have a little voice like , I am located Oh a G_P_S_ system , internal G_P_S_ . D: Oh man . D: Here you go . B: Although if it's sitting still for too long . A: We should make one that walks by itself . B: Yes I Or little Or just just a wheel , you know . D: That really could get up and walk away . A: Or or like some crazy like electro-magnet , that you push it and it'll go zoom to the T_V_ and stick there . B: Just if you like you'd have a remote for your remote , that'll . C: Yeah . A: Well , but if you could attach them to the T_V_ , then you can . B: zoom Yeah . B: Hmm . B: All kinds of possibilities . A: Mm . A: Okay . A: Sorry , I'm just um trying to update my minutes . A: I decided to you know how I sent you the email saying that PowerPoint minutes will be complimentary , rather than like repeating them . B: Yeah . A: Just gonna make I'm making full minutes , so that it'll include all of the agenda and all that . B: Oh . B: Wow . A: 'Cause that seems a little more useful . B: 'Cause you've had like the most typing and organising to do . A: But I didn't have like information to sloth through either , so Most of it , mm-hmm . B: Yeah , I guess How much of your PowerPoint was already done for you , every meeting . A: I added slides , um I added a couple slides each time , but that was about it . B: Oh . B: Okay . B: Yeah , I didn't even think about adding slides , 'cause I would just get slides with titles on them and fill them all in w didn't even think about adding more . A: Mm . A: Well , the thing was they would provide y an agenda with s like several points , but it wouldn't have a slide for each point . B: Ah yeah. . A: And that's the only way I remember that I need to go other that point . A: I know personally when I do PowerPoint , that's what I do and so I had it once , even if it was just like the title of it , like the three presentations , and I would do your three . B: Right . D: You have you have to have the slogan on it or can it just be like Okay good . A: The slogan on it ? B: No , no , definitely not . A: No no no . B: We No , I don't think we need to I think the R_ and R_ , especially if the yellow and black one . D: 'Cause I was like , it could go around the outside . A: I think we just need the um the R_R_ , yeah . D: Is it yellow and blue ? B: Or yellow and blue . B: Lemme go to the web page . A: Yeah , I was just kinda going by the web page , 'cause they didn't give me any clear , like yellow , grey , or . D: Oh I guess it is black , grey . D: Grey is better than black , doesn't look so bumblebeeish . A: I don't really like yellow in general . D: Hey now I understand the random like newsclippings . A: But it Wasn't it interesting that um I thought it was interesting that our market marketing um expert did not agree with the marketing um the marketing choices , you know , like that was a bit of a conflict . B: Finish meeting now . D: Yes . D: I will I just feel like if you're really doing like a a really big market evaluation , you wouldn't just have like one set of source , it's kind of an they were so not backed up , it would just be a sentence like we did a survey , this is what people said . B: Yeah . D: S mm , I dunno . A: People are stupid . B: I guess it i it sort of a grey , isn't it ? B: Yellow and grey , but then the slogan's in blue . D: Well we got some grey and we got some blue buttons , we're good . B: Yeah . B: Well we don't have the right colour clay anyway . A: Maybe , like I don't know . A: That could always be . B: Well we're not , sadly , going to actually be producing this , so . A: Oh . D: If they ever come out with potato I'm gonna have to Yeah . B: Potato mango shaped remotes . A: I'm claiming it intellectual property . B: I can't believe a whole day is gone . D: I know . B: I don't feel like it's been that long . B: Get sucked in . B: Mm I haven't gotten questionnaire eight yet .

The project manager recapped the decisions made in the previous meeting and two team members presented three prototypes which differed primarily in shape. The team felt it was not necessary to include a feature to prevent the remote from getting lost as the prototype designs were quite bright. The team conducted a product evaluation of the prototype the team liked the most. They rated the prototype on the basis of its appearance, functionality, technological innovativeness, sponginess, usability, learn-ability, its ability to be found when misplaced, simplicity, and its ability to meet the appropriate demographic. The team then discussed the production costs of the remote and what features they should retain or lose in order to maintain their target cost. The project manager then led the team in a project evaluation in which the team evaluated how they created the project, the information they found and used, their creativity, their teamwork, and the materials they had at their disposal. The team was generally quite satisfied. After the project manager's closing, the team discussed their personal preferences in terms of the prototypes. They also further evaluated the project process and discussed what they had learned. *NA* The remote will resemble the potato prototype. There will be no feature to help find the remote when it is misplaced; instead the remote will be in a bright color to address this issue. The corporate logo will be on the remote. One of the color concepts for the remote will contain the corporate colors. The remote will have six buttons. The buttons will all be one color. The case will be single curve. The case will be made of rubber. The case will have a special color. Whether or not to have a feature which helps find the remote when it is misplaced.

A: . A: . D: . A: Right w welcome to the the first meeting of uh Real Reaction's uh um development meetings for our our new television remote control . A: Uh this follows our very successful entry into the the consumer market over the last year or so um which we want to to build on , taking advantage of the uh the the latest developments in in technology and the uh the latest uh uh feelings in in consumer design and and demand and uh we want to make this the the very best product th that's possible for everybody , uh one that everybody wants , uh at a good price for the consumer and at a good price for the company . A: Uh and to that end we need all to work together uh to do that . A: Um and uh b in no particular order because ev everybody is uh just as vital to this project um I'll just go round th the table , Andrew , marketing , um m Kendra with the uh um designing the the the User Interface uh uh and Kate with the the industrial design . D: Mm . A: Um . A: What's uh the the th th project is is here to do , is is to to get this this project up and moving , ev everybody is is free to uh say wh whatever they want , uh everybody has a contribution to make and uh everybody feel free to interrupt me at any time to to say what you want to say . A: Um in in terms of the immediate meeting the uh um everybody knows everybody else , everybody's worked for the the company for a while , if if an anybody feels that they need to say more about themselves please do , if if if anybody wants to b briefly give their their background so that everybody's quite clear what everybody uh uh everybody's experience is please do so . A: Uh in fact I'd I'd I'd welcome anybody to uh say something briefly about themselves , in fact we will do that by by going round the table quickly and and saying what what contribution you you're looking to make . A: So we'll start with Andrew . D: Oh my name's Andrew I'm a I'm the Market Research person for this uh for this meeting and this uh project for creating this new remote control and uh yeah I'll be uh presenting information statistics on what people want to want to uh get from this new design , what people want to like and from a fashion point of view and the practicality point of view . A: Right Kendra . C: I'm Kendra and I'm the Us User Interface Designer and um I haven't had a whole lot of experience in this kind of thing before but I'm m so I'll be working on the design . A: Right at least means you haven't got any preconceived ideas so . C: Right . C: Yep , I'm just open to being creative . A: Yep , good . B: Uh I'm Katie , I'm the Industrial Designer and I'll just be I guess presenting about the the inter workings of our little remote control and uh yeah . A: Okay , very very quickly , um this I don't want to make this meeting too structured because the the whole idea is that it's a um you know a think tank . A: Everybody says what they what they want to say , uh and we don't want to be constrained by uh kind of convention or uh uh slides on screens or or anything else um but um briefly um th th this is what we want to do . A: The the remote control needs to be original , there has to be something about it that uh other remote controls don't have so that as soon as people see it they think um yes that's different , uh I want one , um and that goes along with being trendy , uh uh you know the I want it uh scenario . A: User-friendly as as we all know , remote controls can be uh uh very user-unfriendly so we want to make ours one that people can pick up and think oh yes that's it's obvious how that works , uh and they also want to look at the price and think oh yeah that's something that I may not need another remote control but uh it's such a nice one I'm gonna have one . A: And last but not least , or indeed first of all , it it must make the company money , and we make the company money by producing what the consumer wants . A: The uh the further work to be done is i the um the functional design , uh what it uh what it must actually do , the uh conceptual design , uh how we actually present that to the consumer and th the the detailed design i is uh how we get that into production . A: Uh now th the main design tool that we have available to us at the moment is is the white board and uh uh let us very quickly do what i what it says in the in the in the prompt slide here , um In fact I suggest to avoid everybody untangling themselves from the uh the the wires , that we don't do that , um So I I everybody knows what whiteboard is so we'll um uh we'll do a virtual drawing on the on on the whiteboard of of your your own uh uh favourite animal , but le let's go round the table , your favourite animal . D: Um , badger . A: Mm and why ? D: Uh it's it's got nice contrast with black and white and uh I feel they're underdog kind of status and they're , the Make mobile phones and T_V_ remotes to make T_V_ remotes . A: Uh-huh . A: Oh right uh my my wife says my beard looks like a badger's arse 'cause of the the white streaks in it . A: Kendra . C: Um probably a duck I just I li I like the way they look and they're just nice animals and I like how they can fly or swim or walk around or whatever . A: Uh-huh . A: Right , okay . B: Uh 's horses , no particular reason why . A: Uh-huh , fair enough yeah . A: I'm not sure that I've got any favourite animal to be quite honest , I think homo sapien because of their their uh overall ability to uh uh Sorry ? A: Indeed absolutely yes , tha that's um Okay and uh w we need to keep in mind here that the uh we want to sell this for for twenty five Euro um , we want to m make an overall profit for the the company of fifty million Euros so we're we're looking at selling a lot of these um ag across the the entire planet and and we're looking at a gross profit of fifty percent . A: It needs to cost twelve Euros fifty to make . A: Um so we're not only looking at a a very trendy original product , we're looking at making it at a very good price . A: Um , okay , um would anybody like t like to to start by giving their o um sort of quick views of of current remote controls . C: Well I think I find a lot of them really complicated to use with all the different buttons and uh it's handiest when you have one that works both the D_V_D_ player or whatever and the T_V_ as well . C: Um , but that it's easy to if you can switch back and forth instead of having to press a bunch of different buttons and so I think it's is best when they're clearly labelled and you can see which buttons you're supposed to use , you know . A: No . A: Any any thoughts about buttons or any oth other way of approaching the p the uh the problem ? A: Or anybody else , strong feelings about remote controls ? A: Are there you know , bad ones they've used or good ones they've used or ones that they've lost and never found again ? B: Um I think it's important that you should be able to when you when you press the buttons it'll actually pick up the signals from kind of anywhere and you shouldn't have to like contort yourself and twist your remote control to get it the T_V_ to actually pick up the signal . D: Yeah . C: Yeah . D: Think a lot of the time , remotes that come with T_V_ players and T_V_s and D_V_ players , like they aren't like an area that's put a lot of effort into , they're very boring , very plain . B: Mm . D: Like it's very a very like um making a a stylish remote control would be a very like Easily put us one step ahead of the current competition . B: Mm . A: Um what so wh what's in in what particular style features are you thinking about ? D: Um . D: Something that looks looks doesn't look like remote control . D: So if you want , something that looks like uh something that makes you think oh what's this ? D: Like this pen doesn't really look like a pen , but it makes you think oh . A: Uh-huh . D: So , sorry that's a bit vague . A: Yeah d no I mean do you think there's a risk if it doesn't look like remote control , people won't see it as a remote control um and uh Uh-huh . D: Uh I suppose suppose that's up to the marketing to to make make people aware of the product . A: Any other thoughts about um th the physical appearance of a of remote controls ? C: I think something that's comfortable to hold because sometimes you get the remote controls that are just those big , rectangular things and uh they're kind of awkward to hold onto , so something that's more comfortable that fits in a person's hand better . B: Mm . D: Mm . A: I mean th the thing that i immediately comes to mind is computer mouses which um I mean y you get all sorts of shapes in the shops and s you know some quite fancy ones um than the some from personal experience which look nice but aren't particularly comfortable . B: Mm . C: Yeah . D: Yeah . B: Mm . C: Yeah . C: Yeah . A: Um any thoughts about buttons or flat screens or uh uh Yes , I mean the only thing is if if you're watching television in a in a a darkened room um you need to be able to uh fi find the button buttons easily . D: Well from the mouse idea you could , remote is a piece of plastic with the big rubber buttons sticking out of it which you press , whereas if you want could all be flat and the buttons are very kind of almost subtle that instead of being raised out of the device uh you push into device you see , like a mouse button . B: Mm . D: I suppose . D: Easily , yeah yeah . C: But maybe they could be concave instead of sticking up to have them be kind of down so you could feel them better . D: Mm . B: Mm . A: Yeah , that's uh must admit I don't think I've ever seen one with concave buttons , that's uh certainly be different . A: Um do we need it to uh I can't think of any re remote controls that I know of that actually light up at all . A: Do we do we want uh Yeah . C: Oh yeah . B: Mm that would be good . C: Like a like a mobile phone ? B: Mm . C: Yeah . D: Mm , yeah that would be good . B: Mm . A: Okay . A: So , Andrew have you had any thoughts yet about how we might market something which there are already millions out there and that we want to uh uh uh t take over the entire um the planet with ? D: Mm-hmm , um especially if we try to sell , what two million of them . D: Oh sorry , four million of 'em , but uh I think if w if we market it as as not as not well this you c you could either market it as the point of view we could have the two we could have parallel marketing s schemes where you've got one where it appeals to people that want to have the new device that looks cool , is fashionable and like you just it's it's like uh it's one that rather than ra I wan I want rather than a kind of a need relationship with the device , but that might considering the act what the device is for and the nature of some people might not like respond to having a device that they just looks nice , therefore they want it so make it practical at the same time . B: Mm . A: Mm-hmm . D: I think it's this is gonna have to appeal to people that want device that can enhance their living room uh but also a device that uh is practically sound . A: Mm-hmm . A: Mm-hmm . D: So um , I dunno we'll have to decide which which angle we're gonna go to or both . A: Okay , yeah , yeah , well I d I think an any uh any facets that we identify w we aim need to aim for for all of . D: If you . D: Mm . A: Um okay well first thoughts on um the the industrial design side . B: Oh I think it's it's remote controls are kind of a unique object 'cause it's you depend on them so much , but you don't i i it's you sort of just assume they're always gonna work , you don't think of them as a comp like a computer can break down and you're kinda like oh well fair enough there's all these complex things going on , it's gonna something's gonna get messed up eventually . B: They they just need to be very very dependable because people sort of take them for granted and then if your remote control breaks it's God forbid you actually get up and manually change the channel it just it needs to be very effective , very always dependable . A: Indeed . B: Uh I don't think we should make it too small I 'cause I think it needs to it can't be too big like you were saying big an and huge and um awkward , but also if you make it too small kinda like you know how mobile phones are getting smaller and smaller um , it's just gonna end up under a couch cushion somewhere and um yeah . A: Yeah . B: But so yes dependable , and have a good medium range size . A: Okay , and um colours , materials ? A: Kendra , anyone ? C: Well , most I think most of the remote controls now are either just black or grey , so maybe we should go with something different or be able to I was just thinking of um what they're doing with mobile phones now how you can get the different um what are they called ? C: Like the face-plates that you change so we could have maybe I don't know if it would be feasible to do something with that , where you can change the face-plates or have kind of a variety so people can get different different things . A: Yeah . B: Mm , mm-hmm . A: Uh-huh . C: Have it kind of look how they want to , different colours , things like that , probably just plastic because that's always the lightest . A: Right . A: Yeah . A: Okay that's uh Again I don't think that's ever been done before , it's uh the sort of the sort of thing that would get people uh thinking yes that's something that I haven't got and uh might need so . B: Mm-hmm . A: Uh Andrew , any thoughts about uh how we might market interchangeable fronts on on the remote control ? D: Um , well we could either market it together by getting control in a set colour or with like you buy it with several uh like you ge you get the f uh the face-plates with it when you buy or as a separate thing , but uh maybe thinking of that , it's considering the nature of the device , maybe a second thing like a second campaign to market new facials for your to your might go a bit astray since it is the kind of thing where y you generally get one and then forget about it . B: Mm . A: Yeah . D: Unless you were trying to Mm . A: Yeah . B: Well you could come up with like novelty ones , like they've done with the the mobile phones , you can get like different you know scenes from different movies and stuff on the remote control and sorta stagger the release of them and get people like oh I want that cover on it now and that'll keep them spending money . A: I think Mm-mm . C: Yeah . D: Oh it's that's a that's a good idea . C: Yeah . D: Mm . A: Right , okay I think we've got um a good idea now . D: Yeah true . A: We uh meeting is uh Needs to be k uh wrapped up fairly quickly . A: So uh um we've got thirty minutes to start looking at the um at the design in more detail . A: Um then we'll we will reconvene in in thirty minutes and try to get some of these ideas uh uh more formalised . A: Uh thank you very much indeed . C: Okay . B: Thank you .

The project manager opens the meeting by welcoming everybody and saying they will be developing a new television remote control. Then each group member states his/her name and role in the group. The project manager states that the remote needs to be original, trendy, and user-friendly. The further work will be on the functional, conceptual, and detailed design. Since they all know what a whiteboard is, they do a virtual drawing by each stating their favorite animal. The project manager tells them the project budget. They proceed to discuss problems with current remotes as well as preferable styles and looks, such as using face-plates so the look is changable. The project manager closes the meeting. The product will be sold for twenty five Euro. The company should profit fifty million Euros overall. The production cost should be twelve Euros fifty. NA.

A: . C: . C: . C: . D: . B: That should hopefully do the trick , um . B: 'Kay . B: Sorry about the small delay . B: Falling a little bit behind schedule . B: And that's uh fifteen twenty five . B: Okay . B: So just to try and roughly go over what we agreed in the last one , um we're gonna go for something uh uh how was it ? B: Uh The new black , I believe . B: Um something that looks good 'cause that seems to be in preference to actual functionality in the end , though we should never avoid functionality , of course . B: Uh many of our components are gonna be standard , off the shelf , but it seemed like we were gonna require at least an advanced chip and we were still very much for the idea of using an L_C_D_ display . B: Um other things were we were hoping to use rubber , most likely gonna be double curved , etcetera . B: Okay . B: So um due to your hard work , we might as well let the uh two designers go first , and uh show us the prototype . A: Okay , it's a I think if we both step up and uh outline our ideas . B: Quite how the best way to do this is , I'm not sure , but Okay . A: Okay . A: Now do uh doing the prototype gave us a bit more insight into the ergonomics of the design . A: Um for one thing , it turned out that the only point at which it needs to be articulated for handedness is um is h i is down here for the uh L_E_D_ . A: As it turned out , the whole thing transfers from the right to left hand fairly well from the point of view of operating the uh function buttons and joystick , though it might be an idea to be able to a adjust the positions for the base of the joystick just a little bit for uh ju just a thought . A: You could simply have a slightly ovoid shaped joystick that could then just be turn uh twisted round , so that the uh sticky uh so that the bit that sticks out a bit more is on one side or the other . A: But as you as you see with the uh with holding it in the left hand , the L_ uh the L_C_D_ is nowhere useful , so that would need to be articulated uh if we're going to retain ergonomic design . A: Um now I I got your note about uh keeping the cost down . B: I'm afraid yeah . A: Yeah . B: We'll go into that a bit more , but please go on . A: this design could be done with um with uh plastic casing . A: Though I would recommend around the grip part here in the middle , having maybe just a rubber grip over that which would allow for a slightly more sort of bio-morphic form , and a bit more ergonomic as well . A: As for the um as for the single curve , um well this edge and this edge , like I say it would be nice to have some curvature to it , but it's not absolutely necessary . A: Really the curve that's most needed is the underside so that the jo so that the joystick rests over the the edge of the hand like this . A: Um and you have the uh transmitter here and a wee speaker for the uh for the uh for the uh fi uh for the remote control finder . A: So . A: Any further comments ? D: Um obviously it's gonna be bulkier than how it looks , because it's gonna be flat on one side , so the L_C_D_ will be s sticking down like this , won't it ? A: Mm-hmm . A: Yeah . D: 'Cause it you can't get it curved . D: Uh because of costs . A: Yeah , I mean the uh Yeah . D: And it's plastic as well , so it won't be as comfortable on the hand . B: Mm . A: Yeah . A: I mean with the with the rubber design it could i you know it could pretty much mould very much to the to the user's hand . A: One nice wee feature if we could if we could still do the rubber , I though of was to have the uh rubber extend beyond the end of the uh of the rigid substructure . A: So it has a wee sort of tail that you just drape over your wrist so it stays in position nicely . A: Mm . A: Lovely . A: Um . D: Yeah , . B: Okay , yeah . B: Great . C: Right . B: Um . C: Yeah I've got a if you load up my evaluation document . B: Yeah , okay . A: Okay . B: Excellent work . C: Mm . B: Um . C: Uh evaluation . C: Basic point uh have a list of criteria that we need to rate the prototype by . C: Um then we will it's a seven s um seven seven step kinda evaluation process . C: So um not seven steps , seven scale . C: So after we've finished doing all the ratings for each criteria , we average that and that will give us some type of uh confidence in our prototype . C: And uh the criteria based on Real Reactions' kinda goals and policies , marketing strategies , and also those I put together from the user requirements phase . C: 'Kay . C: Um if you flip the So , those are the criteria . C: And uh perhaps I could have put 'em a bit better , but you notice a few things that we've totally abandoned , which means that uh the product will score very badly on some of those points . C: Put it mildly . C: So we have um true ? C: One , t Seven , eight , oh . C: Fourth . C: Okay , so we have to go through each point . C: If we imagine it's actually straight , and just give it a a score . C: So um how well would you say the prototype is uh how well have we realised the dream of being able to stop remotes from from being lost , or to be able to find them once they are lost . C: I mean , uh is the homing thing still the locator , is that still Sure . A: Yeah , that's still part of the design . C: And Adam , we can keep that in ? B: Yeah , I believe so . B: So I mean I don't think anybody could actually stop a remote being lost , 'cause that would mean doing something about the human element , but I'd like to think that we've done something about finding the damn thing once we have . C: Okay . C: Sure . C: T Sure . A: Mm . A: Mm . A: And making it a bright colour helps with the personally I would have gone for purple . C: Mm . C: Bright colour . C: So we still have that noise thing , yeah ? A: Mm-hmm . C: Os on a scale of one to seven , how would you guys rate it for finding finding it once it's lost ? A: I'd say number one . C: Number one ? D: One . D: Yeah . C: Okay . C: Number number one for the first criteria . A: I think w if it was just the sounder then th I mean something I've found with uh w w with say tr trying to find uh a cordless phone or a m mobile , you can hear it , but you can't quite pin it dow pin down where it is . C: Yeah you can tell what room the mobile is Yeah . D: What about what if the the volume on the T_V_'s turned up massively and uh you just wanna turn down the volume can't find remote . A: Bu Yeah . D: Suppose you have to go to the T_V_ and do it manually . D: Mm . B: Mm . C: Yeah . D: Like y you wouldn't hear the speaker . B: Um just before we go through all of the steps here , um well what we'll do is um if we can look at the criteria you're gonna evaluate , and then we'll come back to the product evaluation if that's alright . C: Mm-hmm . C: You wanna say something ? C: That's fine . B: Yeah , is that Um so is there anything here that you that you wanted to cover as in the criteria that you've covered ? C: Oh that's that's fine . B: And then we'll come back pretty much promptly to this . C: What do you mean cr is there anything I wanna Um , a few . B: I is there any of these criteria that need any explaining ? B: Or is there anything that yous thought tha really would stand out compared to the others ? C: Something I neglected from my initial research is that Real Reactions has a a goal strategy that all of the products be inspired by material fashion , and clothing fashion . C: That is why fruit and veg being popular in the home and in clothing was important and they want all their products to be somehow inspired by current trends in fashion . C: So they say we put the fashion in electronics , well they really mean it they they're very big on fashion , so . B: Okay . C: That's this bit right here . C: And uh this bit is this one easy to use for visitors or for anybody ? C: I guess it's just the same as saying easy to use interface , so it's kinda condensed into one . C: And we can come back to it , you said . C: So . B: Okay . B: No and which we will do very very shortly . B: Um . B: Okay . B: Slight problem we had was that we have an amazing four Euros over budget for what we were hoping to do . B: Um most of it stems from the use of the L_C_D_ which I think in the end accounted for about half of our expenditure because of course we required a chip as well . B: Um the only way to get this down was either to ditch the a L_C_D_ , at which point we've removed a large part of how we were gonna interface , require more buttons , etcetera . B: Or what we did was that we um we as in I as I was quickly going over it was altering the actual structure . B: Um changing it to plastic and a solid unit with a single curve design would allow us to come back into the um proposed costs and we're just scraping it in , we've got point two of a Euro left over there . B: So we're just managing it really . B: Even then as well , um there was no criteria technically defined for a joystick so I've used what I think's appropriate . B: With any luck that won't mean that we've incurred more cost than we can actually afford to . B: It blows a lot of our really good ideas kind of slightly to one side , for example the possibility of having a U_S_B_ connection is definitely not viable now . B: Um . C: Different languages ? B: That should still be viable . B: We've got an advanced chip , we've got the use of the L_C_D_ . B: So being able to communicate in multiple languages is still very much a possibility . C: Yeah . B: Um but what's something we need to decide on is how we're gonna go from here . B: We do need to try and come up with an idea which could be continued with other people if need be . B: Um . B: We can I can bring the excel up sheet up and uh show you if you wish um . B: I really think as m much as it pains me is that we might have to go with plastic and some kind of solid design , possibly meaning that the L_C_D_ wouldn't be in this perfect place . B: It might be s stuck like slightly between what would be good for left handed and what would be good for a right handed person . A: Mm-hmm I suppose o one thing that could be done is h is have it um circular and have it s so that the uh the pink actually goes a bit over the pinkie finger . B: Okay . A: Mm . C: Mm . A: So that uh th Mm . B: It very much is about making concessions , unfortunately . B: Um . C: Do you have any data on how much um different prints cost ? C: I mean can you get the entire thing printed with a design um ? B: Um b b b da is you mean on the plastic , or ? B: Let's have a look . B: You now have as much information as I do . C: Yeah , yeah . B: Um . B: So as you can see here , for example , the battery really not very little choice in that one . B: We've gone for one of the cheaper options as well . B: Unfortunately we require the advanced chip if we're gonna do what we're needing to . B: I've said single curved . B: We really do need it to be that way for the ergonomics of it . B: Um plastic for some reason incurs no cost , which I've had to very much make advantage of , despite the fact that rubber's only got a value of two Euros per unit . B: Problem comes here as you can see in the interface . B: Um if I've read this thing correctly , then we can save point five of a Euro here in that it's not per push button . B: That might make sense , because then a numeric keypad would come in at um what , four point five Euros , which is an awful lot , so that could well be wrong . B: Even if we save point five there , it would just mean that we're most likely placing it in actually just gaining a colour for the unit , which has had to be put to one side . B: As you can see , the use of an L_C_ display um advanced chip and what would determine the scroll wheel here as well because it's an integrated scroll scroll wheel push button that wasn't quite what I think they had in mind with a joystick . C: Why would why would that be more expensive than an individual push button and scroll wheel together ? C: That's quite significantly expensive . B: I that's something you'll have to take up with the bean counters . B: Um as you can see I mean that's taken up well over half of the price . A: Mm . A: yeah . C: Yeah . B: So um I'm very much open to suggestions of where we go , but because we need to shed what was four Euros off of the um the price of for what we really desired , this one comes in under price as you can see , but this was the one that sacrificed the material for the case and for the actual case design . C: We don't even have uh speakers here . C: The like uh we uh what about speakers and transmitters and stuff like that ? C: Have we factored that in ? D: Mm . B: Uh no , we haven't , not That'll it literally would just be a button . C: Transmitter , receiver , speakers . C: Plus the extra device itself that's gonna be on a T_V_ . C: Is that gonna be a button , or Yeah . D: That's too expensive isn't it ? B: We might have to It looks like almost nothing Mm . B: Oh good call , I missed that . C: I I mean it's not on here , but um . B: that's a very valid point . C: Did they s do we have to use an advanced chip for the L_C_D_ ? D: Yeah . C: Okay . C: Well that's yeah . B: So if we're gonna go with the L_C_ display , then that's I believe so , yeah . C: What's a hand dyna dynamo ? C: You have to wind it up ? B: That would probably not be in keeping with the um the fashion statement and such , yeah . C: Technology . D: Fashion . C: Yeah . C: Okay . D: So basically the only new thing is the L_C_D_ on the remote now . B: Being manipulated by the joystick , yeah . D: Oh , and joystick , yeah . B: Which I'm defining as scroll wheel . B: Um . C: And we couldn't replace the joystick , right ? C: Because we would need four extra buttons to replace it , up down left and right , and that would be more expensive than a but is a scroll wheel not just back and forward ? A: Mm . B: Yeah it's just because there was no actual definition for what a joystick might be , that that's what I've labelled it for the purposes of this evaluation . D: So The L_C_D_ basically is the big selling point of the remote . B: If we remove the L_C_ display , we could save ourselves a fair amount . B: Which you could It's a shame . D: But that's what makes it uh original though , isn't it ? A: Mm . C: Yeah . A: I think if we remove the the L_C_ display then there was absolutely no point to any of these meetings and we just we could just put our branding on any other remote control . C: Yeah . C: Yeah . C: Um . C: Uh k Does this does this bear in mind that I mean it's a bit ridiculous that they're gonna charge us what is it , like this much money for three million if we're gonna buy three million components , you know . B: We should possibly have If we could've increased the price we could've manufactured that and we could've got something far closer to what we were hoping to . B: Again , you'll have to argue with the accountants on that one . C: Mm . B: Um but for the purposes of this meeting , I'm we're gonna have to stick with these figures . C: 'Kay . B: So , I would say that it would seem like the general opinion is we're gonna keep the L_C_ display 'cause it's about what really separates us , despite the cost it's gonna incur . C: I think so . B: Um are people maybe not happy with , but are willing to go ahead with this in going for a plastic solid case , to keep the L_C_D_ ? A: Mm-hmm . A: Um yeah I mean one thing , I mean ho uh how much extra would it be to to keep I mean keep the um the articulation ? B: It's hard to tell . B: Um I would say that you're at least gonna take double curved , and even then I'm not quite sure if that's incorporating the idea of articulation . A: This is what I'm wondering . C: Yeah . A: Oh no , I think I I it d that it needn't require it to be double curved . D: It can be s yeah , it can still be single curved , but You just . A: It's uh it's just it's just it's just that the case would come in t would be made in two parts and then joined together with an articulation . B: Single curved with articulation ? C: Could we could we not get rid of the curvy the curvous the curvaceousness and focus on the menu being the best interface ? C: 'Cause like we do we have re restrictions on software ? D: That's what we need for the joystick I think though . C: Oh but there has to be joystick . A: Mm . A: Yeah , I mean and I mean the uh I mean if you look uh if you look closer at the uh at the prototype here , the lines here along the grip are actually quite straight . A: Um I mean yeah , on the on the L_C_D_ I mean although we've done it with a curve it could just as easily be done um without curves . B: But the curves all o over hand , is it ? A: The curve that's really needed is up here , to put uh to keep the joystick in a good ergonomic position for it to have it rest on the top of the hand . C: Okay . C: Sure . C: Okay , my bad . B: We wouldn't actually save a lot by reducing it anyway , so I mean for the purposes of this meeting maybe we can state that single curve still allows articulation . A: Mm . B: Um unless we hear otherwise we could go ahead with that proposal . C: So I think the product is not gonna perform so well for my criteria . B: Which is what we can get onto now . B: As long as so are we gonna say w we have to keep an eye on the time as well , but we're gonna say um single curved design It could well be , but at a cost of Okay , yeah we'll definitely won't go with that one . C: Oh , wait a minute . C: Sample speaker ? C: What is a sample speaker ? C: Is that somewhat similar to what we want ? A: Mm no that's that voice response thing that we got the email about . D: Costs four . C: Yeah . A: But I thought it was just completely pointless . C: You got a email about voice response ? A: Yeah . C: I did not , so . A: Alright . A: B i basically it was saying that our labs had come up with a chip that you could , you know , say hello to , and it would say hello back in a friendly female voice . C: We won't go with that one , did you say ? C: I mean I we Okay , okay . B: Yeah , that's voice recognition , so . B: Um . B: So , okay yeah , battery definitely , It looks like it unless we can manage to put it in under point two Euros , um . C: So it looks like we're gonna get rid of the whole loca locator thing . D: Yeah . C: Okay . C: Okay . B: Maybe even slight well oh yeah , pretty much point two Euros , I'd say . A: Mm-hmm . B: So we'll leave that one for now . B: we'll just have It's uh a case of um I'm uh slightly unsure . D: Are we going for a special colour at all ? B: One point five of a Euro for one push button doesn't sound quite right . B: So maybe it's a case of a push button is maybe one or more . B: Um . A: Mm . D: Well I was for a case . B: At which point if Well you got point five there . D: Or had you already incorporated that ? C: Oh , special colour for the case . B: It's literally a case of whether or not this is correct . B: I'm not quite sure if they're I don't think they mean point five Euros per button . C: Mm-hmm . A: Okay , well l let's say that and then we can have our special coloured case and then we at least have make it a little harder to lose . B: So There we go . A: Because most m most remotes are a fairly dingy colour that gets camouflaged under any pile of crap in a living room . C: W what's the default colour ? C: White or black ? B: Black's probably the normal colour you'd say , yeah . A: Or grey . C: Right . B: I quite like that colour that you're fetching there , it's uh definitely for make it glow in the dark even better . A: Yellow . C: Yeah . B: So will we go with that then ? A: Okay . C: Yeah . B: It's not and we can see we'll come back to uh your evaluation which you're probably now going to pan us but there we go . C: Sure . C: Okay . C: Okay . C: So uh Right okay . B: Just to give you an idea , um you want to go maybe a bit quickly as well , I'm not sure how much time . B: We've not hit the five minute mark warning yet , but . C: Okay . D: Think it's ten minutes left . B: Ten . C: 'Kay . C: Ability to stop remotes from being lost or to find them once they are lost . C: Um . C: Okay . D: Special colour . C: Special colour . B: Mm mm four ? C: Uh uh four . B: Three ? B: Mm . C: Three if we're being generous , I feel . A: Three . A: I think we can do three . D: Three . C: Think we're being generous here with three . A: Th the special colour doesn't would I think make a difference . A: It makes it stand out from you know it's lost in a big pile of crap , it stands out from the rest of the crap . C: Mm . C: Yeah . B: Okay . C: Okay . C: Reduce the number of unused buttons . C: We're down to t two buttons , is it ? B: Two buttons . A: Two buttons and a joystick . C: Okay , so that's a one . C: You know , where that's Okay , that was good . A: Totally . B: Yeah . B: I'd say we're doing well there . C: Easy to use interface , buttons menu , menus that's yeah that's good . C: 'Kay that's we're not doing so badly . C: Um easy to use oh okay , let's forget that one . B: Mm-hmm . C: Fancy looking . B: As he models the I'd Yeah . A: It doesn't get much fancier . C: Sure . C: And we could do whatever we like with the L_ L_C_D_ . C: Yeah let's just assume it's a good L_C_D_ display . C: Maybe I was panicking for no reason . D: Are we going one on ? D: I'd say we go two , 'cause like f the fanciest would be the double curved . C: Yeah , w maybe you'd be a bit too yeah . D: Wouldn't it ? A: Mm . D: With the articulators . C: There we go . C: Yeah , that's m that's that's better too . D: With bells on it . C: More accurate numbers . C: Technologically innovative . C: Well , we're getting rid of the locator thing which which yeah . B: Which is a shame . A: Mm . A: I'd give it a three for this for that . D: No need for teletext . A: Yeah . A: I mean the menus thing is something you don't normally see on um on a remote , but you see it in a lot of other places . C: 'Kay . C: Yeah , mobile phones . B: Mm . C: And y what you're doing is moving the menu from the television to the remote control , so it's You say three ? A: Mm-hmm . C: I might go as far as two on that . C: Three . A: I'd give it a three . B: I'd be tempted with three , yeah . C: Three . C: Okay . C: Okay . B: We'll get panned on the next one , anyway . C: Materials that people find pleasing . C: Sponginess is what they really would have wanted , apparently . B: Yeah , w It is , yeah . B: Don't blame them . B: Um because of the way that we've minimalised the number of buttons and such . C: Yeah . B: Plastic , it sucks . B: But it's no worse than any of the other pl remote controls we have . C: That's true . C: It's not a step backwards . A: Mm-hmm . D: five ? D: Six ? A: I'd s I I'd give it a six , to be honest . D: Six , . C: Yeah , okay let's give it a six . C: Okay , that's totally thrown everything off balance . C: Inspired by the latest interior and clothing fashion . C: W we could . C: What colour were we gonna make it ? D: Put a leopard print on it . A: Well I I I would sa I would say give a s give a selection of colours . A: Um we went with yellow we went with yellow for the prototype 'cause we had yellow . C: I know , but But um by this I think it's more a case of fruit and veg , Yeah . A: If I were buying one , I'd go for purple . A: Leopard print would be cool . D: Yeah we gotta . D: I'd say the colour of the border there world you'd find that , that's that'd stand out . B: Like yellow , yeah . B: It would also help keep the the product placement s yeah . D: Logo , brand . C: Mm . D: Mm 'kay . C: But Th th they're referring to the fruit and veg thing . B: Is it inspired by clothing fashion ? C: Is this like a banana type colour ? C: Could we stretch no still , it's not shaped like a banana is Oh is that 'cause it's flat ? B: Yes . B: It's kind o it probably Well I mean it's probably more fruit and veg than most other things out there bar fruit and veg , so , what , four ? A: That's kinda i it won't be when it's been budgeted . C: What is what fruit or veg is flat ? A: I I think s I I think this isn't not particularly fruit and veggie . C: Yeah . A: Um . C: Or we might have to suffer badly for this one as well . D: Yellow courgette . C: Four ? C: Oh that's it's very ambitious , yeah , um . B: Is that being too generous ? A: Mm . A: I'd I'd I don't think fruit and veg is the sole criterion . B: Oh dear , . C: Sure . A: Is the sole criterion for being um fashion fashionable or inspired by current fashions . C: Inspired by . A: Um I'd g I'd rate I'd rate this fairly highly from that point of view actually . D: Well this this what we're gonna t this is their motto , like . C: Yeah . D: And we're we're not doing well on it . C: This is their strategy . C: I m imagine we actually had some money invested in this and the amount that we invest is gonna be proportional to the marks . C: Might we might wanna be a bit more skepible sceptical about this one . B: What would you think yourself ? C: I would say I mean it's it's not at all , right ? C: In any way or shape or form . C: We didn't m Okay , the the yellow banana like thing is I think is okay . B: Well , it's kind of curved and we can make it yellow , and that's pretty much banana like . B: Si it's got a curve to it . C: Right five . C: Is that sound reasonable ? B: Am I do you think I'm stretching the uh the use of the banana ? D: Yeah , I'll go with five . C: Five . C: Yeah . C: 'Kay , so we have one , two , three , four , five , six , seven . C: So five , seven , ten , sixteen , twenty one . C: Which gives us an average of three . C: It's well this would be in the middle . C: So we it's it's not bad . C: It's in the good section . B: It's not bad and considering the don't pick the pen . C: Oops . C: Sorry . B: Um . C: I'm I'm sorry . B: Y oh and you've knocked batteries out . B: Um right okay it's considering the price we had to get this in , to have a positive you know , even based on the four of us being heavily biased , um it was gonna be quite hard to get anything standing out I'd say possibly , based on um the the cost features . D: 'S bad design , that thing . C: Mm-hmm . C: Yeah . D: Mm , yeah . A: Mm . C: Even if we were to increase this entire thing by by seven , we were to go down a grade to to four , we would have to do I mean we didn't we weren't that kinda optimistic too optim overly optimistic . C: You know like we didn't we didn't add we didn't subtract a whole seven points from these things , so I think we're definitely on the good bit . C: Even if we gave this one seven and this one seven , that's still only three extra points over seven . C: You know , it's yeah , we did it w it was okay . A: Mm . C: It was good . A: Personally , I think given that the product um only replaces a single remote control that you've already got , are people really gonna shell out twenty five Euros for something that's only marginally good ? D: Well , it depends who your who's what the target people are , like you'd say maybe the fashion conscious women would be going , oh look at that , 's cool , it looks like a it's yellow , looks like a banana , it's cool it's gotta look good in the sitting room . B: Maybe it's been targeted Hide it in the fruit basket . C: Mm-hmm . D: Rather than the L_C_D_ whereas uh more technical like like more uh people in with the latest technology it's good , it's got an L_C_D_ screen 's only got two buttons and a joystick . D: So , which which kind of people would be more likely to buy it ? B: Probably the people technologically . B: They're usually the ones that buy pointless stuff . C: I think so . C: I mean my mum still has not learnt how to use text messaging on her phone , and she's had it for a long time , you know . C: She uses it to make phone calls and that's it . C: Yeah . C: So I think if sh if my mum saw a remote control like this with only two buttons and a joystick , I mean that'll probably be the first one she decides not to buy , you know . B: Mm-hmm . C: She'd be like is this a remote control , I don't how do you use it , and stuff like that . C: So even if it is really user friendly to us , but we're used to using menus all the time . A: Mm-hmm . A: I s I suppose one thing is that b because it's technically innovative , um for someone who's sort of technophobic , the fact that it simply looks unfamiliar would be daunting . C: Yeah . C: Yeah . C: I think it's totally uh radical to have a remote control with no no numbered buttons , yeah . A: Um . D: Yeah . D: Yeah . C: But like radical good , maybe . B: Okay . B: Um don't know how lo much longer we've got . B: At least five minutes I think . B: Um quickly we'll pop onto project evaluation . B: Um . B: So , we've got these uh four criteria here for uh satisfaction . B: Does anybody want to um um do you have any opinions on any of them ? B: For example um we'll work backwards I suppose . B: The ability to work on this project using the technology we've been presented with . B: Um people made good use of the uh pen and paper ? B: I would say I'm not quite sure what the advantage for us using a digital pen might be . A: Yeah , got notes and doodles . D: Yeah . C: Wrote nearly a page , but not . C: I think tracking . A: Well I think this is a I think the digital pen's mostly for the benefit of the uh of the researchers studying this . B: Mm . A: It's all p goes into their corpus . A: Though it would have been nice to be able to transfer the um transfer our n our paper notes onto the uh computer ourselves . B: It must It does seem like the paper's still a heavy consideration for taking notes . C: Yeah , that woulda been pretty good . B: So maybe this is literally just a way around it . B: Um I dunno . B: How are people satisfied with the teamwork we've managed to display today ? D: Good . C: I'd yeah I liked it , yeah . B: Leadership . B: As much as can be leadered in this uh thing . D: Very good . C: I li yeah , top marks . B: Um last one we've got is room for creativity . C: Well yeah . B: Now , I think we got Yeah I think of in the end , ideas that can be used sadly . A: Unti uh uh until uh until accounts came along , squish . D: We're burs bursting with creativity . C: We we're not lacking in ideas , you know it's that was not the problem . B: Not so much that we weren't full of ideas , but of ones that are gonna allow us to actually build the thing . C: Mm-hmm . B: It's a bit of a pity . B: Um I would have to agree on that . B: I think we needed a larger budget . C: Yeah . B: If you're going to aim your a um product maybe at the technological kind of sector , then you can afford to maybe jack the price up slightly from what it is . B: Because they will pay outrageous cash to first on the market . A: Yeah . A: Mm . A: I mean I th I mean I think to r retaining the s the more sort of bio-morphic form in the articulation would gain more in s uh would gain more profit in sales than it would lose in uh in added expense . B: Mm . D: And the price was like it was twice the w assembly cost . D: And would it have to be twice that ? D: It could be like coulda had the assembly like maybe fifteen Euro . B: It could even That's true , yeah . D: We'll still settle for twenty five . D: Maybe . B: Um I suppose these are all that will have to be taken up with a at a different group at I guess . B: As to a the costs involved . B: But I mean we've got a a prototype . A: Such as it is . B: So I dunno , I I think it's gone okay today , considering the information that we've had at our disposal , and um such . C: Maybe the counts wou woulda been better if we had a list or more Yeah , to begin with . D: In the beginning , yeah . C: Yeah . B: Probably would have mean we could have come up with a lot more solid design in the end , I would have to agree . C: Yeah . B: It is very much a pity to um get so far into the stage and then find out that maybe some of your ideas are just a bit too expensive . B: Always hard to tell until you know the costs . B: Um . B: Okay . B: Are the costs within budget ? B: Well , they are now that we have our slightly less than capable product . C: Okay . B: We've evaluated it , and we can say that we came out with a value of three . C: Yeah . A: Actually I want th one thing I would say I mean something that could perhaps be part of the product mm the um m product testing market research process would be to uh produce mock-ups of both versions and see just how much of a difference the over going over-budget um m would make to sales . B: It's yeah ? C: And like response from consumers . A: And we could even you know , market two versions . A: Wee cheapie version with the nice bio-morphic rubber . B: And then the final one where you get to call it Hal . B: But we'll go into that later . A: Yes . C: Sure . B: Right um is there anything else that anybody would like to to add , um anything they think that's not been covered , before I quickly write up a final report . B: Um I dunno , I mean we've got a product . B: We maybe aren't as happy with it as we'd like to be , but we've got something we think we can maybe stick onto the the market and sell . B: And of course something we have been avoiding talking about 'cause of we've no information is selling them directly to the manufacturers . C: Yeah . B: There is a huge market . B: I mean we've briefly touched on it but we've no more knowledge then there's little we can say on that . C: Yeah . A: Mm . B: Yeah . B: So um unless anybody's got anything they'd like to add , we can maybe round this up slightly earlier than we'd need to and then we can finish up the writing and such . A: And I can get my bus . B: Yeah ? A: Okay . C: Yeah . C: Okay , let's Thank you . B: Uh thank you for your participation . A: Thank you . C: I was actually kind of upset you know at the budget , and that we had to cut a lot of stuff . C: It's like man , we we can't have the locator thing . C: And s yeah that's just bad . C: Do you think maybe the prices were were made ? B: That a question we can ask .

The project manager recapped the decisions made in the previous meeting and two team members presented a prototype for the remote the team is designing and discussed its ergonomic appearance and its features. The marketing expert began to lead the team in conducting an evaluation of the prototype but was interrupted when the project manager shifted the discussion to examining the production costs of the team's product. The original specifications of the team's product proved to be too expensive and so the team had to discuss which features to lose and which to maintain in order to meet the target cost. After discussing costs, the team returned to conducting their product evaluation. The prototype was evaluated on the basis of its ability to be located when misplaced, ease of use, appearance, technological innovativeness, and sponginess. Overall, the prototype received average marks. The team then evaluated the project process, finding that they were happy overall but quite displeased with the small budget. *NA* The remote will feature an LCD. The case for the remote will be single curved. The remote will be designed in a special color. The remote will be made of plastic instead of rubber. Meeting the target cost. Whether to keep the LCD. Whether to have a double curved or single curved case.

B: Hi . C: Hi . A: Hello . B: Oh . A: Good morning . B: Good morning . C: Morning . D: Good morning . A: Uh before I start with the with the meeting I have a few things to tell you about the the setting we're in , uh because we're uh being watched by uh Big Brother . A: So um Yeah . D: By Big Brother ? A: Yeah . D: Okay . A: This uh These are cameras , so are these . D: Mm-hmm . A: This thing uh that looks like a pie , are actually all microphones . D: Yeah . D: Okay . A: So you must be careful with uh with uh all this . A: And uh as I can see you uh you have placed your laptops uh exactly on the place where it must be . A: And that has to do with the camera settings , so we don't have our uh laptops in front of the cameras . D: Of our faces . A: And Indeed . A: So they can see our faces . A: Okay . A: Welcome at the kick-off meeting . A: My name is uh Danny Wolfs . A: Uh this is the agenda for today . A: Uh first a little opening . A: Uh I will introduce myself , uh and uh I think it's very uh good to introduce uh yourself . A: Uh then uh a little bit of acquaintance , acquaintance to uh to to ourselves . A: So uh we get to know each other . A: Uh that will be done uh with a tool training from the he these two uh smart boards . A: Then the project plan . A: What we're going to do , and how we're going to do it . A: Uh and discussion about that and a little closing at the end . A: Okay uh , my name is uh Danny Wolfs . A: I'm the Project Manager . A: What's your name ? B: I'm Juergen Toffs . B: I'm the User Interface Designer . A: User interface , okay . C: Hi , my name's uh . C: I'm the Industrial Designer . A: Industrial , yes . D: I'm uh Tim . D: Um my function is the Marketing Expert . A: Okay , thank you . A: First a little about the project aim . A: Uh the the the aim is to make a new remote control . A: Uh maybe you have read uh read the website . A: It's a very uh , yeah , very uh ambitious uh company . A: They uh they wanna do something else . A: I w Uh there must be a new remote control . A: Uh first of all uh it must be original , uh and trendy . A: That's two things really uh close to each other . A: But at the same time uh user-friendly . A: And they have uh Yeah , that's uh very important uh for them . A: Uh there are three stages . A: There is a functional design . A: So uh what are we going uh to uh to do ? A: What are we going to uh uh make f uh kind of functions in the remote ? A: And why are we going to do it ? A: Then the conceptual design . A: How are going to do it ? A: And that's uh really global . A: Uh because at the detailed design , how , part two , uh we go uh to dig in uh really about how the the te the technical of If it's uh it's possible technical-wise . A: Uh each stage is uh uh is broken up in two uh two stages , individual work and a meeting . A: So it's uh it's very straightforward . A: Okay , the tool training . A: We have two smart boards . A: This one is for the presentations , the PowerPoint presentations or the Word presentation of whatever you uh you had . A: Uh and this is uh only for uh drawing . A: So uh we uh must let it uh stand on this uh this programme . A: This is called a smart board thing uh Yeah , it speaks for itself . D: Speaks for itself . A: Um and as you uh may have heard , the documents in the shared folder uh can be uh showed on this screen . A: Not in y the the My Documents . A: So if you wanna show something , put it in the shared folder . A: Uh This uh is very straightforward , with the save , the print , the undo , the blank , the select , the pen . A: Well , I don't uh gonna explain it all , because I think you know uh how it works . A: Um we must not forget uh everything we draw on here , uh all must be saved . A: We we may not delete anything . A: So uh if you have uh drawn something , save it . A: Never delete it . A: That's a very important uh thing . A: Okay . A: Uh little uh little kinda exercise to uh know each other . A: At uh the white board on the left . A: Every uh every one of us uh must draw our favourite animal , and uh tell uh tell us why we uh had uh chosen that animal . A: Uh important is that we use different colours , and uh different pen widths . A: Widths . A: Widths . D: I have a question . A: Yes ? D: Um this exercise , um did the company board tell you to do it , or uh did you just make it up yourself ? A: Yeah . A: No no no . A: It's uh it's uh I I I must do it . D: It's part of the introduction , okay . A: Yeah , yeah , yeah . A: 'Cause we uh really don't know each other , and uh it's kinda new . A: So getting used to each other , we can uh have a little fun then , before we uh dig in really to the hard stuff . D: Okay . A: That kind of thing . A: Would you start with drawing your uh favourite animal ? D: Um , yeah . D: I don't know really how it works . D: But maybe you can show us first ? A: Okay , okay . A: Yeah , okay . A: Drawing goes with uh this thing . A: Do not touch your hand on uh this little uh thingy here . A: That's uh important . A: So hold it uh like this . D: You g you get electrocuted or It's like Pictionary ? A: Yeah , kinda . A: So , um You must p p uh push a little uh Good . A: Because And uh wait uh wait a few seconds . A: It's not uh fully real-time , so uh watch it . B: Ach . A: Oh yeah . A: Well I'm gonna paint in the red . B: Ooph . A: Oh . A: That's the background colour . A: Well , undo . A: Um The pen ? A: No . A: One minute please . A: Yeah , that's the one . A: Well , five . A: Okay . A: My favourite animal huh ? A: Yeah , you can guess what it is . D: The the one who says it first gets a raise . A: May uh paint uh next . D: It's a pork ? A: No , it's not an orc . A: You don't see it uh at the ears ? D: Mm yeah , I have it at home . A: You have an orc at home ? B: Very artistic . A: Thank you . A: So it's a cat . D: What's it called ? A: Simba . D: Ah . A: 'Cause uh we have a cat at home and he's called Simba . A: 'Cause he looks like the uh the the lion from The Lion King . B: Okay . D: Miniature size ? A: So we uh found it kinda cool to uh name it after a lion . D: Okay . A: He's happy with us , so uh he's smiling . B: Wow . B: He does have body uh Huh . A: No , only the face . A: Because we have we have twen twenty five minutes . D: Okay . A: So we uh Yeah . D: We have to speed up . D: Remember you use uh different colours , and different pen widths . A: Yeah . A: Okay , who wants to go next ? D: I Okay . A: Yeah ? A: So choose a colour , choose a pen width and draw a Yeah . B: You don't have to change the colour and the pen width during uh the drawing . D: Save it . B: Or You have to draw uh push hard on the pen or uh Oh . D: You have to save it . A: Save it , okay . D: I've done it . D: New ? D: 'Kay . D: Mm uh Not really . D: Um That one . A: Kind of firm touch . B: Uh hmm . D: Yeah ? D: Okay . D: Open . D: Which one is it ? D: Smart board ? D: Okay . B: Okay . A: Yeah . D: And now ? D: Okay . D: Okay , thanks . D: 'Kay , I've speed up . D: 'Kay , that's fine . D: Line width . C: By the way , why was your cat uh red ? A: Because uh my cat is red uh at home . C: Oh , okay . B: Oh . A: And I have red hair , so uh must be red . B: It's a very bloody cat . C: Oh , yeah , sure . B: It's a frog . C: No , it's a turtle . B: Uh it's an apple . D: It's not an apple . C: Must be a dog . B: A dog ? C: Yeah . D: Hmm . D: Colour . D: Something like this . D: Smaller . B: Huh ? B: Oh , it is a turtle . A: It is a turtle . A: Why a turtle ? A: Why ? A: Tim ? D: Um 'Cause I liked Teenage Mutant Hero Turtles . A: You watched it a lot ? D: Uh ? A: You watched it a lot ? B: It's uh inside its shell . B: You'll be uh finished sooner . D: No , it's uh No no . A: It's a scared turtle . D: It's coming up . D: Mm . D: Uh . B: Wow . A: Okay , Tim . D: Something like this . A: Thank you . D: Okay , you know Very artistic . A: Jurgen , you want to go next ? B: Yes . B: Okay . D: Yeah ? B: Wha Thank you . D: Here you go . B: Yeah . B: Um How did it work ? A: Format ? B: Performance ? A: And then you have the the current colour , you can change . A: So no red or green . B: And a pen ? A: And uh line uh width . A: I had five . A: Tim had Uh Tim , what kinda line width did you have ? B: Um Well , very good . D: Uh the big lines were like nine . A: Okay . A: It's a dog . B: I just uh thought I'd pick the easiest one . C: Uh . A: Okay . A: Why a dog ? A: You have a dog at home ? B: Well , we had a dog , a few years ago . D: Uh , it's p It's pretty good uh An artist . A: Had a dog ? A: Yeah ? B: And and it , yeah , when it died we didn't get a new one or something . A: Ah . B: But uh Uh a Graphical User Designer , so Hey . A: You have an artistic uh inner middle . C: Hmm . D: Think you uh picked the wrong uh function . D: Wrong job . B: Oh . B: No . B: Can work together . B: Ah colour . A: So I think you can see it's real uh really a easy programme to use . A: Not difficult at all . D: Wha That's enough , thanks . B: Well , it's okay . A: Okay , thank you . A: Janus ? C: Yeah , sure . A: The last one ? B: Yeah . C: Uh thanks . D: I wonder . A: Yeah . A: After a cat , a turtle and a dog . A: I think he's gonna draw an elephant . C: I figure I should do something like that , but I'm gonna do something much more difficult . A: Uh-oh . B: Uh-oh . B: Oh , he is the artistic design . D: I'm gonna design a remote uh remote control animal . B: Remote control animal . C: Exactly . D: Oh . C: Uh Yes . D: Sorry . B: Well with the interface , it might be easier to ha to draw here and display there uh . D: Yeah . D: That that might be easier . D: But at the other hand , uh a pen like that is easy to hold in your hand , and I think it's easier to draw . A: No . A: Better to draw with a with But what is he uh ? D: Yeah . D: With a pen than with a mouse mouse . B: Than on the , with Yeah , I m I mean like uh like on here , drawing drawing uh . D: Mouth . D: Oh , okay . B: And then displaying on screen , but Too expensive , yeah . D: Yeah . D: W with this paper it's too mu too expensive . A: Is it a rabbit ? A: Do you have a rabbit at home ? C: No . D: It's a rabbit with uh broken legs ? B: A green rabbit . A: Is it a white rabbit f It's the white rabbit from The Matrix . C: No . C: Yeah , exactly . A: Okay , then yeah . B: There , the g white green rabbit . C: So . B: He's a little bit stoned there . C: Uh I figured this is a pretty b good impression of a rabbit . D: Yeah . D: It will do . C: Uh uh Uh well . A: Okay . A: Finishing touch and then we're going further . D: Project Manager ? D: Uh Have you been uh counting the time ? A: Yeah ? C: Where does the pen go ? C: Just uh Uh I figured the rabbit was actually the most uh impressive . A: Yeah , a little . D: Okay . D: Let's go on then . A: Well , I think the dog is the the most uh artistic . A: Don't choose for youself . C: Oh , sorry . A: That's selfish . A: Okay , now we're gonna dig into the to the serious stuff . D: It's pretty abstract . A: Uh the selling price for the remote will be uh twenty five Euro , and the production cost uh may not be more than uh twenty and a half Euro . A: So uh from my point of view , I don't think it's uh gonna be very uh very high tech , high definition , uh ultra modern uh kinda remote , for twelve uh fift uh twelve and a half Euro . A: Uh the profit we must make with uh the new remote is uh fifty million Euro . A: So that's a lot . A: We have to sell uh a lot of uh Uh I think uh w when the selling price is twenty five , uh uh you got two million , two million remotes . B: Yeah , how much is it ? D: Like how much ? B: Hundred million uh remotes or something ? B: Oh yeah . C: Twenty million . C: Two million , oh yeah , two million . C: Yeah . A: But our marketing range is uh , market range is international . A: So we have uh virtually the whole world we can sell uh we can sell our r remotes to . A: At least that uh countries which have uh a television . D: Yeah . A: Um So now it's time uh for us to uh going uh to discuss a little uh things . A: You can think about uh experience with a remote control uh yourself , at home . A: What you think might be uh a useful uh new feature . A: What uh what can distinguish our new trendy remote control from all the others . A: Um so uh let's uh let's uh discuss a little . A: I'm gonna join you at the table . A: Well what what's the most uh important thing at a remote control ? B: Um well I think the most important thing of a remote control is that you can switch channels . B: And my opinion is you should keep it as basic as possible . A: Okay . B: Uh Is it possible to open pen drawings in this uh on this screen ? A: So not a not a remote control who uh uh which can uh can be used for television and a D_V_D_ and radio and Or just only If you have them on uh I can uh Okay . D: Yeah . D: I think so . D: Uh but I have some points . D: Can I show them on the on the big screen ? D: Maybe ? D: Yeah . D: Yeah , I can find Uh . A: Oh , in case you want it This is a dead kind of fly . A: Between the the the , yeah , the the uh Yeah , be The screens . D: Screen ? D: Okay . A: No no no . A: Only All the drawings go there , at the left uh Oh , that pen drawings . B: Uh but um which The ones we made on the Oh , only in Word , okay . A: Uh no , I think uh when it is uh in Word and you have saved it in the Shared Documents folder , you can show it there . A: Yeah . D: Okay , I have some uh points from marketing point of view . A: Yeah . D: Um just the standard thing li things like uh intuitive , uh small , fairly cheap . D: Uh it's pretty cheap , twenty five Euros . D: Uh brand independent . D: Um I think , it doesn't have to matter uh which brand your T_V_ or other thing is . A: Yeah . D: Um Five minutes ? A: Okay . A: Five minutes . D: Okay , I'll wrap it up quickly . A: Yeah . D: Um I personally think it has to be multi-purpose . D: Uh most of the remote c uh remote controls are uh just for one purpose . A: Yeah . A: Yeah . D: And uh by making it multi-purpose , it uh has a new feature , adds a new feature to the market , and distinguish from uh from current products . A: Mm-hmm . D: Um maybe some other technology than infrared . D: Uh I rather find it very annoying um , like when someone is standing in front of the T_V_ then you can't switch it . D: Um think about um sending it over radio waves or bluetooth . A: Okay . A: Okay . D: That might be a little bit uh expensive . D: Um And something like an L_C_D_ screen . B: For what purpose ? D: Um uh like I said here um Maybe it's easy . D: It's nice as an added feature feature , that um , when you're on a certain channel , you can see on the L_C_D_ screen uh what programmes are coming up or From my point of view , yeah . A: Okay . A: So it be uh a multi-purpose uh very technically uh high uh remote ? A: Yeah , it must be really uh innovative , technical-wise ? D: Yeah , it has to be uh Yeah , our company is very uh good in making new innovative uh things . A: Yeah . A: So yeah , I I agree with you . D: So i i i i To the current market . B: We And and the price . A: So we must focus on things who are really uh really add something to uh to Yeah . D: Look , you got some cheap uh remote controls there . D: They just uh Yeah , you got a dozen of 'em . A: No . D: But when you enter a new market with a remote control and uh wanna gain market share you have to do something special , I think . A: Mm-hmm . A: Yeah . A: Yeah . A: But we have to keep an eye that it's Uh at the beginning of such a project , it's it's it's very uh cool to talk about , well , this would be cool , that would be cool . D: Yeah . A: Uh but we must not uh lose uh sight of the the user uh uh friendly uh Yeah okay . D: Yeah , of course . D: But it's But but this is just from marketing uh aspect . A: Yeah . D: I don't know anything about user interface or design . A: Okay . B: Okay . A: And that's because we have him . C: And and him . B: And him . A: Okay , uh next meeting will start in thirty minutes . A: So uh you uh will have uh individual actions where I presume uh will be some feedback , uh via the m the mail . A: Um the the the Industrial uh Designer has to uh look at the working design . A: Uh the User Interface Designer has to look at the technical functions . A: So that's the thing we uh discussed . B: Yeah . B: Um one thing uh , we must first agree on uh what we're going to m going to make . A: Yeah ? B: Do we Are we going to use um it it for multiple systems ? B: Or uh We should have some agreement on that before we Okay . A: Okay . A: Um wha Yeah . D: Mm uh I I don't think we have to be , we have to agree on that . D: Uh I think th that's a pha Yeah . C: I figure we could get back to it on the next meeting actually . D: That's a phase further . C: Yeah . D: Ju just uh make some mock-ups , some some general ideas . B: Ah okay . D: And and then we can plan Yeah . D: We can plan further , I think . A: Yeah . A: But maybe , because uh you are working on the user requirements , you are working on the technical functions , we uh must uh have a little or kinda uh uh uh How do you call it ? B: Consensus on the , what we're gonna do . A: Uh Uh a little plan on on what we're going to do . A: So you don't uh uh come up with the user requirements who don't fit the the the the technical functions at all . A: Some basic things we co we want to going to do . A: Uh I think that's well uh Yeah . A: Will come in handy . D: Mm yeah . D: I don't know . B: Yeah . D: You decide . A: Okay . D: You're the Project Manager . A: W He says Yeah . B: Well yeah , if the technical functions have to be designed , I I've gotta know for what kind of machines they will be . B: Or do we use it a text screen ? B: Or uh will it be with uh with bluetooth or Okay . A: Well , th that's that's really a step further . A: But if you say uh is it uh uh one way or multi-purpose , that's a Why ? B: Mm-hmm . D: Uh tha that's a same step further . C: Yeah , actually it is . D: Yeah . A: Why ? C: Then looking at individual components , so that's actually a f step further . D: Uh . D: Yeah . A: Yeah . D: Like we all have a list of uh things that has to b that have to be in it , or how it has to be like . D: And then in the next meeting we decide w what it's gonna be . A: Yeah . C: Yeah , we can take it from there . C: Yeah , I agree uh , we can take it from there . A: Okay . D: A And then you s then you can delete uh the o the obsolete uh details . C: Or edit . A: Okay . A: So uh each individually i individually uh must think on what's uh at uh his point of view is the most important . D: I think . D: Yeah . A: And uh then we're going to fit uh all the pieces together the next meeting . D: Yeah . A: I must finish off now , so it's over . A: You uh will receive specific specific instructions uh by your personal coach . A: And I see you in uh thirty minutes . C: Okay , cheers . B: Okay . A: Thank you . B: Sorry . D: Damn . A: Be careful . B: Yes . D: Success ? B: Yeah . B: No . B: Come up .

The participants introduced themselves and their roles to each other. The Project Manager introduced the aim of the project and gave a brief agenda for the entire project. He then introduced and explained how to use the meeting-room materials. The group acquainted themselves with the materials by drawing on the smartboard. The Project Manager presented the project budget and explained that the device would not be made very high-tech due to the small budget. He explained that the device would be sold internationally. The group discussed their initial ideas of features to include in the design; the Marketing Expert discussed usability features, such as the ability to control multiple devices and an LCD screen, to make the product unique. The Project Manager instructed the Industrial Designer to work on the working design and the User Interface Designer to research the technical functions. The group discussed the timing of when they would make decisions on the features discussed. The Industrial Designer will work on the working design. The User Interface Designer will research the technical functions. The group decided that it was important to incorporate a feature that would make the product very unique. The group could not decide whether or not the remote should be able to control multiple devices. The group had difficulties deciding when to make decisions on the features they mentioned in their discussion.

A: Okay . A: Everybody found his place again ? A: Yeah ? D: Yes . A: That's nice . A: Okay so this is our second meeting . A: And uh still failing ? D: Yeah . A: Uh now we're going um into the functional design . A: Um important thing of this phase is that we're going to uh try to get an agreement about the user requirements , technical function design , and the working design . A: So that we can move onto the second uh phase . A: But first this phase . A: Um first an announcement . A: There's a little adaptation in the air conditioning system . A: So There's our ghost mouse again . A: That that means that you can have a little trouble with , little trouble with the air conditioning , that's because of this uh It's in wing C_ and E_ . B: Okay . D: Okay . A: So it should be over in a in a while , couple of days . A: But it's going to be cold anyway , so I don't think you're gonna need it . D: No . A: Then our agenda . A: Now first the opening . A: Uh this time I will take the minutes . A: Uh you're going to have a presentation . A: All of you . A: Um and we've got forty minutes for the whole uh prese for the whole uh presentations . A: So uh I suggest we take about seven minutes per presentation , and then we can have a little discussion about the new project requirements uh which have been sent to me . A: And then the decision on the control functions uh which we wanna include and those which we don't wanna include . A: So we've got forty minutes for all of it . A: So I suggest um let's start with the first presentation . D: Yes . A: Um who wants to be first ? D: Think I'll go first . A: Okay . A: So Just maybe it's easier if you um Yeah I think you will tell your presentation as well . A: Just which function you have and what you're gonna talk about . D: 'Kay . D: My name is Freek Van Ponnen . D: I'm the Market Expert . D: But you already knew that . D: Um I've done some research . D: We have we uh have been doing research in a usability lab where we observed um users operating remote controls . D: Uh we let them fill out a questionnaire . D: We had one hundred of these uh test subjects . D: Uh in addition we did some market research . D: Uh see what the market consists of . D: What ages are involved . D: Well these are three quite astonishing results , I thought . D: Um remotes are being considered ugly . D: F uh seventy five percent of the um people questioned uh indicated that they thought their remote were was ugly . D: Um and an additional eighty percent indicated that they would spend more money on a fancy-looking remote control . D: So Um in addition remotes were not very functional . D: Fifty percent of the people indicated they only loo used about ten percent of the buttons on a remote control . D: And fifty percent of the people indicated that their remote tended to get lost in their room . D: So some things . B: Mm . D: Then we did some research to the most relevant functions . D: Channel selection and volume selection um both got a ten on a scale of one to ten for relevancy . D: The power button got a nine . D: And teletext got a six and a half . D: So these are the most most uh important functions on a remote control . D: Then there are some one-time use function . D: That's what I like to call them . D: That uh audio settings , video settings , and channel settings buttons . D: Which are not really used very frequently , but are still considered to be of some importance . D: Um channel selection was also indicated to be used very frequently . D: One hundred and sixty eight times per hour . D: Then these are the This is the market . D: Um sixty percent of the market consists of users between the ages sixteen and forty f six . D: Um Main characteristic of this group is that they're very critical on the remote control . D: Um they like to use new f new functions . D: But they also are very critical . D: They won't spend their money very easily . D: So Um the users of forty six to sixty five years cons The make up forty percent of the market . D: They are not really very interested in features . D: But they do tend to spend their money a lot easier . D: Um What I think this indicates for our um design . D: I think we should make a remote for the future . D: And this means we would um have to focus on the age ages sixteen to forty five . D: Uh this also makes up most the biggest part of the market , so that will also be where our main profit would be gettable . D: Um this would mean we would have to make a fancy design . D: Um The results also indicated that um about one quarter of the people questioned thought that the remote control caused R_S_ R_S_I_ . D: Um this is certainly something to take into account . D: And thirty four percent thought that it was hard to learn a n how to operate a new control , remote control . D: So these are two factors that I think should be included in the design . D: Besides of course that the remote must look very nice . D: And the functionality As a lot of people indicated , they only use about ten percent of the buttons , I think we should make very few buttons . D: Uh this will also be uh beneficial to the design of the remote . D: Uh I think the most frequently used buttons should be emphasised . D: Especially the channel selection and audio uh selection buttons . D: 'Cause they're used most and so they should be robust . D: They shouldn't break down easily . D: Um Then as mo as a lot of people indicated that their um remote got lost in the room , it might be and I say might be because it would um certainly boost the uh production costs a lot . D: But it might be a good idea to make a docking station . D: And this would , could get a button in it which would send a signal to the remote which would then beep . D: So you'd know where it is in the room . D: And in addition to this it could um recharge the batteries in the remote if you put it in . D: Then um a surprisingly great deal of people w indicated that um an L_C_D_ screen in the remote control would be preferred . D: This was um mostly people in the age of sixteen to twenty five . D: But up till forty five it remains feasible . D: This would also greatly increase the production costs but I think these are just some small factors we could consider . A: Okay . D: That would be all . A: Thank you . A: So anybody have um any questions until now ? D: Any questions ? B: Mm-hmm . A: About functional requirements ? C: No . A: Okay that's clear . D: 'Kay . A: Now to the second . B: Uh okay . B: Um I've been looking at uh the user interface of it . A: Yeah . B: Um f for the techno f functions uh of of it . B: Um Okay . A: Yeah you can take your time . A: We've got uh plenty of time , so Yeah . B: Mm ? D: Yeah you should go to the top thingy . B: Oh . B: Uh . D: Slide show . D: Oh yeah . B: Okay . A: There it is . A: Yeah . B: Um yeah . B: I think uh we uh must use the general functions uh of the uh remote control . B: Uh uh I've do I've uh done a little uh research on the internet and not much information about it , Um about uh interface but uh Uh Yeah I I've been thinking about a simple manner uh to put a lot of functions uh uh in one um in one uh remote control . B: Uh so uh you've got a lot of devi uh devices like uh D_V_D_ uh uh television , uh stereo . B: So um But uh it must be uh user-friendly . B: So um uh you c you can't put a a lot of uh functions uh in one uh Yeah . B: Uh uh uh Yeah . B: In one um remote control . A: One remote . B: But um Yeah . B: Um yeah . B: Got uh many functions in one uh remote control , um but um yeah you can see , this is uh quite simple uh remote control . B: Um few uh buttons but uh This uh re uh remote control got a a lot of uh buttons . B: Um uh people uh don't like it , uh so um Well what uh I was uh thinking about was um uh keep the general functions uh like they are . B: So uh like uh the on-off uh button . B: Uh keep it uh yeah l like a red button . B: Uh everybody everybody knows it so uh uh you don't have to change that . B: Um My personal uh preferences um . B: Use a display for uh specific uh functions of the different uh device . B: So um Wh what I was th uh thinking about was um you've got um Uh this the remote control uh and uh you got here the general functions , uh like uh the on-off button uh sound uh I dunno um And um here you've got a s kind of a display . B: It's a touchscreen . B: So um yeah you got a general f uh f the functions of the device uh for a D_V_D_ player or uh so um the pl yeah um f for uh playing uh reverse uh . B: And um you got here uh real buttons for uh selecting uh a device . B: So um this button is for a D_V_D_ or So um for every um device you've got a uh a f a b a part uh display of a part buttons . B: So uh you you never got uh all the buttons uh on w one device . B: So uh that's uh my uh idea about it . A: Hmm . A: 'Kay . B: Um yeah and Uh let's see . B: Uh yeah . B: So a touchscreen . B: Uh and um th the buttons uh the real buttons uh we have to use um . B: We better c um uh use uh quite uh large buttons uh for um yeah . B: Everybody uh have to use it so Uh ol even even old people um young people . B: So uh we must keep uh buttons uh quite s uh simple and quite large . B: So uh Um Yeah . A: Yeah . B: Uh yeah . B: That was uh my uh part of it . A: Okay . B: So N I I don't think so . A: Anybody has questions about the technical functions ? C: Well I think if we are gonna use a touchscreen uh we're gonna go way above the twelve and a half Euros . A: Yeah . B: Uh you got uh quite a cheap uh touchscreen . A: Touchscreen . B: S um it's uh not uh in colour or something . B: Uh it's just uh um one colo Uh yeah . B: Uh I seen uh w uh something on the internet uh not today but uh a few uh weeks ago . B: Uh you got uh yeah quite an uh a kind of uh touchscreen um and it's uh for uh twenty uh Euros or uh less uh . A: Huh . B: So it's possible . D: Hmm . A: 'Kay . A: That's nice . D: Well it would certainly make a fancy design . A: Uh Yeah . B: Yeah . C: But the It wouldn't be very robust . D: So That is true . C: It's very fragile and you can get scratches on it . A: That's right . B: Yeah that's true . D: We would have to look into that . A: Uh maybe we can first um listen to your presentation ? A: Uh And then we have a little discussion about the requirements and uh design . B: Uh . D: Yeah . C: That's . C: Okay . A: I think it's going to Uh it's not too much . A: Okay . C: Okay I've got a presentation about the working design . C: Um first about how it works . C: It's really simple of course . C: Everybody knows how a remote works . C: The user presses a button . C: The remote determines what button it is , uses the infrared to send a signal to the T_V_ . C: The T_V_ switches to the frequency , or what function it is . C: So we've got um the the plate . C: It gots conductive disks for every button . C: When the user presses a button , a signal got sent , goes to the LED and transmits tranmi transmits its to the T_V_ . C: It's a very simple device , technically speaking . C: So this is a schematic overview . C: You've got the buttons . C: The power source . C: And uh when a button gets pressed , its goes to the chip . C: The chip uh controls the infrared bulb and perf perhaps a normal bulb . C: When you press a button you can actually see your pressed button . C: Well um I think we should use default materials , simple plastics . C: Keep the inner workings simple , so it's robust . C: Uh I think we should focus on aesthetics , the design and the user interface , because if you're going to use high-tech materials the price is going to go sky-high . C: And uh you only have to design a remote once , and if you use high-tech materials it come back in every product . C: So it's , in my idea , it's uh it's gonna be smart to invest in di in design and not in uh in the product itself . C: That's it . A: Okay . A: Thank you . A: Okay . A: Uh Okay now I hope everybody has a little bit more insight in the functions we all have and what we are doing right now . A: Um I'm the Project Manager so I'm here to mess things up and uh tell you some new uh requirements . A: Um that's , we've uh got to design a um remote which is only suitable for T_V_ . A: Um that's because uh it will be too complex and the time to market will be too big , if we wanna have it uh for more functions . B: Okay . B: Mm . A: So it has to be simple . A: Uh another point is we have to skip the teletext , because in the world of uh upcoming internet uh we think teletext is going to be uh a thing of the past . A: And uh it's a function we don't need in our remote control . A: Um internet is also mentioned in a function we can use . A: Uh maybe also on televisions it will be available as well . A: Another one is uh the customer is uh forty plus . A: Uh that's the the market we have to to to target , because we are going to develop a new product which is specially designed for the younger customers . A: Um this is uh a bit pity for the Marketing uh Expert . A: Because he was uh aiming on the the younger persons . A: So we have to find a market which is above forty plus uh but which will suit our uh remote control , and the other way round . A: And we have to be very uh attent in uh putting the corporate image uh in our product . A: So it has to be visible in our design , in the way our device works . A: And uh we have to be uh very clear on this point as well . A: So I suggest let's have a discussion on the control functions . A: Yeah . D: So is there any discussion possible about the new product requirement ? A: Uh we can see if we can find a way uh between the functions we wanna use and the market we wanna reach with our product . B: Mm . A: Um Against the no teletext ? D: Yeah 'cause you're you're saying that teletext is gonna be an old feature and it's not gonna be used anymore anyway pretty soon . D: And new T_V_s will have internet access on them . D: But I think if you're targeting people of forty plus , the chance that they will have a T_V_ with internet access within the next like twenty years is very slim . D: In addition people indicated that teletext simply was an important feature for the remote control . B: Yeah . D: So I think it's pretty dumb to put no teletext feature on it . D: I'm pretty much against it . B: Mm . D: Yes . A: Um Yeah it's it is Standard remote . D: Besides that , I think the market for forty plus is like pretty small . D: But I mean if I s if I see this , it's I think we're just gonna go for another pretty and not innovative remote control . B: forty Yeah . A: No I think we can I think we can do a lot with the design and the simple buttons which were also mentioned . A: Uh if we put a lot of effort in those , we can make a remote control with uh just two or three buttons . A: Or just a remote which is suitable for the market we wanna reach because it is forty percent of the market . A: And um if you look in Holland at the whole generation of forty plus , fifty plus , it it's the the biggest share of the of the whole population now . D: Yes but it's not the biggest part of the market . A: No . D: And besides that , they're not very critical so I mean they don't really care what the remote control is like . D: They'll just pretty much take the first thing they see and which looks acceptable . A: But don't you think that if we make a remote which is uh typically made for this market , that people think the people think that's the the device I've looked for although I didn't realise it . A: So let's try it . D: No . D: I think that would be the case in the sixteen to forty five age category . D: because they are critical and they they want to have a fancy remote control . B: Yeah . D: People of forty plus , I mean they want it to work , but as soo as soon as it works it's okay with them . B: Mm . A: Yeah . C: I think that if we're If we put our marketing right um we can sell this just like um I don't know if you've heard about it in the news , the the elderly mobile phone ? D: So I haven't heard of it . A: Yeah . A: It's a big success . C: Yeah if we if we make a remote control just l with that idea in mind , we could make tons of money , I think . A: Very big success . A: Yeah . D: Hmm . A: Uh . B: Mm . C: We don't have to focus on on on the on the design then but on functionality . A: I think so as well . C: We just change our focus on the project , and I think we can uh we can sell this . A: Uh I simply think um uh that the new products we are gonna make , uh spef specifically design , are designed for uh younger people , uh so maybe we can focus ourself on the elderly people . A: And I think we have to um see what requirements we need for those um remote controls . A: 'Cause what you told is the channel selection is important . D: Yes . A: Volume selection , power and teletext . B: Mm . D: Yes . A: Okay . B: Yeah . A: Um No we we haven't voted yet , so Uh I think teletext can be uh um can be a function as well . D: But obviously the board tends to disagree . A: But only if uh if it won't higher the the cost , because I don't know if it will be a lot more money to implement teletext as well , but I don't think it will be a problem . A: Or is teletext a Yeah . B: But um deaf people need uh teletext for uh for subtitles . D: Yeah , also . B: So it's Yeah . A: Yeah . A: So I suggest uh Yeah . D: I think it'd definitely be a bad idea not to include teletext . B: It's Mm . A: Is anybody um really against teletext ? C: No . A: No ? A: Just that , that we just keep the teletext . A: I think that's a good idea as well , especially for the subtitles . A: Maybe we can make that um another point of advantage in our remote control , if we uh make a k a button ex for example for big subtitles , which is instantly on the remote control . B: Yeah yeah . A: For elderly people they can think , oh I wanna have subtitles , and they push the button and they get the big subtitles . C: Uh that's a good idea . B: Yeah . B: Yeah . A: Um so I think teletext can v can be very useful in our advantage . A: Um Functionality should be few buttons , you said . D: Yes . A: I think uh that's very important we have a few buttons . B: Yeah . D: Mm-hmm . A: So to keep it simple . D: But I don't think that's really an issue any more 'cause Well might be . B: If it's only for televi Yeah . D: But I mean it , if it's only for T_V_ you're not gonna need a lot of buttons anyway . B: Yeah . D: You need a one to zero button , next channel , previous channel , volume up , volume down , and some teletext buttons but I think if you if you only l Nah . A: No . B: Yeah . A: Yeah . A: But do you need But do you need the buttons for one to zero . B: So we can s we can skip the display , so uh we don't need it . A: Maybe c we can Maybe we can use uh No , maybe we can implement the scroll button ? B: Uh Yeah . D: Think if you're gonna include teletext you do . D: I think many people like to use that . D: 'Cause if you should , if you want to switch from channel one to like thirty five , you don't wanna push the next channel button thirty five times . B: Yeah . A: Or a joystick like ? B: Mm . A: There are other ways too . A: Just look if you look at telephones . B: Yeah . A: The Sony telephone has a scroll button which is very useful in searching names or That's right . B: Mm-hmm . B: Yeah . D: That's true but um I don't think there are many T_V_s that can switch channels that fast . D: And so you would need like the T_V_ would need an a function where you can actually view all channels and scroll through it . D: And I dunno if many channels would do have that . D: If many T_V_s have that . C: Yeah . B: Mm . C: And besides that it's um If we're gonna focus on elderly people they'll have to adapt . C: They're not used to using scroll buttons . C: So perhaps we should s stick to the basic layout . D: Mm-hmm . B: Mm . A: the numbers yeah . A: Yeah they can see how much buttons there are going to be on on the display , and if it's too much we can uh reconsider it . A: But I think there won't be very much buttons . B: Yeah . A: Or there don't have to be a lot . D: But I don't think I think if you're gonna make a remote control only to operate a T_V_ , you there's not much you can gain on um having as few buttons as possible . D: 'Cause I think there are pretty many remote controls that can only operate a T_V_ , which already only have the minimum number of buttons . D: I don't think there's much to be gained in that area . A: The number of buttons ? B: Hmm . D: Yeah . A: I think it's very important in the in the design . A: You can make a very fancy design uh with putting the buttons on the right places . A: And if you have less buttons you can do a lot more with To operate only the T_V_ yeah . D: That is true but I think there's simply not much to gain on the competition when you when you're making a remote control only for to operate only the T_V_ . D: 'Cause if you have a a remote control only to operate a T_V_ there's simply not a lot of buttons required . D: There's not a lot of functions required so most existing remote controls simply don't have a lot of buttons either . A: No . B: No . A: So . D: So I think it would be very hard to actually gain on the competition here . A: 'Kay . A: So we can Yeah . D: That would that would cost a a big marketing expedition which was one of the arguments to make it only for the T_V_ because we didn't have the time to market a lot . A: That's right . A: Yeah . A: So you suggest we could better um focus on for example the docking station . A: Uh uh like other functions . A: Instead of f of less buttons . D: Maybe . D: Well yeah I think , mean we obviously need a good way to position all the buttons and But I don't think we should spend very much time in that . A: Mm . A: No . A: Do you think the docking station will uh is allowed in the budget we have ? C: It should be possible yes . A: 'Cause it can be No . C: If it's not too fancy . B: No . C: And if the remote stays rather small , it should be possible yeah . A: Yeah . B: No . A: Because I think that's uh That's a good advantage point as well . A: If we have a fancy-looking docking station or very That's a nice requirement . C: Yes . B: Hmm . A: Docking station . C: So we're just gonna focus on the extras ? A: I think so . C: Yeah . B: Mm . D: Yeah I think maybe we should do some research into what elderly people like to have in a like to have extra in a new remote control . A: Yeah . A: That's a good point . A: Um You said they easily get lost as well . D: Yes well fifty percent of the people indicated that remote control tended to get lost . A: Yeah . A: So maybe we should implement the audio sign , or something . D: Yeah that was what I suggested . A: Yeah . C: Like with your key-chain , if you whistle it goes uh it makes a sound . D: You have it on Yeah you have it's on some phones too , which have a docking station . A: Yeah . B: Hm . C: Yeah . D: And you just press a button and the phone goes ringing . A: Yeah . A: So audio signal should be possible as well . D: So you know where it is . A: I think it's not too expensive . B: No . A: Uh another point is the L_C_D_ screen . A: Um I don't know if that will rise the cost too much , because Yeah . C: Y i um I think we'll have to choose between the docking station or the screen , 'cause it's uh Well I don't think they have different television sets uh in uh every country . B: Mm . A: It will be too much as well . D: I think since a lot of people indicated that a new remote control is hard to learn , and we're focusing on elderly people here which tend to have a hard time understanding new devices , it might be a good idea to have just a little screen on it , which would explain a button if you press it . D: Which would tell you what it does . A: Yeah . D: And it wouldn't have to be touchscreen or a very expensive screen , but Just a small screen with two Yeah . A: Based . B: Okay . B: Yeah . A: Just the L_C_D_ . A: Oh just the normal screen . A: That's a good idea . A: So Some extra info . A: Feedback . A: Yeah . B: Yeah . A: I think that's a good idea as well . D: But I dunno if that would that would fit into the costs . A: As the small screen . A: Extra button info . A: I think that should be possible as well . A: Um let's see what did we say . A: Mm . A: More . A: Should be fancy to , fancy design , easy to learn . A: Few buttons , we talked about that . A: Docking station , L_C_D_ . A: Um general functions Yeah . A: 'Kay . A: And default materials . A: I think that's a good idea as well , because um elderly people don't mind if it's a titanium cover or just a plastic one . A: So that doesn't really matter . D: No . B: Mm . A: So I think we nee Uh let's um specify the target group . D: I think probably elderly people would be a little bit more careful with their remote controls than youngsters . A: Because are we talking about elderly elderly people or people from forty to eighty . A: Because I think what we're going to design now is for people above sixty , maybe . B: Mm . D: Yeah . B: Yeah . A: Uh what do we want ? D: I think I think that would be a If we should do something like that it would be a , I think it would be really good for uh for the image of the company . A: If we want um a with uh for example the the telephone for elderly people , we can target the real elderly people . A: Yeah . D: And I think , I think there would be a good market for it . A: So that's the Now you're talking about sixty to eighty for example . D: If we're able to really bring an innovative product . D: Yeah the really But I'd have to look into that a little more . A: Yeah . B: Mm . A: Sixty . A: Okay . A: And different cultures . A: Are we Okay . B: Mm . A: No . B: No . C: 'Cause Yeah . A: We've got five minutes left just now . B: So 'Kay . D: 'Kay . A: Small warning . D: And with uh the little screen in it , which explains the buttons . A: Should Yeah . D: You could I think we n it would be a lot easier to adapt it to different cultures . A: In different languages , you know . D: Yeah . A: Yeah . B: Yeah . A: or you have to put a language button in it , but that will be a bit unnecessary I think . B: Right . B: No . B: Yeah . D: Yeah . A: It's better to put it on different markets with it all . B: Yeah . C: Yeah . A: Okay . A: So that's the the target . A: Uh then a few small things . A: Uh okay . A: I will put the minutes in the project uh project document folder . A: Um what we're going to do for the next meeting is the Industrial Designer will do the components concept , User Interface Designer the user interface concept , and the trend-watching . A: So just keep in mind the things we've said about the target group , uh requirements , and the trends which are uh going on . A: And uh specific instructions will be sent to you by uh the personal coach . D: 'Kay . A: So um I thank you for this meeting . A: And I think we have a lunch-break now . D: That's good . B: Yeah . A: So that's a good thing .

The project manager stated the agenda and the marketing expert discussed what functions are most relevant on a remote, what the target demographic is, and what his vision for the appearance of the remote is. The marketing expert also brought up the idea to include a docking station to prevent the remote from getting lost and the idea to include an LCD screen. The user interface designer pushed for a user-friendly interface with large buttons, a display function, a touchscreen, and the capability of controlling different devices. The industrial designer discussed the interior workings of a remote and the project manager briefed the team on some new requirements they are to abide by. The team then discussed teletext, the target demographic, the buttons the remote should have, the idea of marketing a remote designed for the elderly, an audio signal which can sound if the remote is lost, LCD screens, and language options. The industrial designer will work on the components concept. The user interface designer will work on the user interface concept and trend-watching The remote will only be used for televisions. The user target group consists of adults age sixty to eighty. The corporate image must be visible in the design of the remote. The team will implement teletext in their design if it does not cost too much. The remote will only have a few buttons. The remote will have a docking station. The remote will have an audio signal to allow users to locate it when misplaced-the team will focus on creating a remote for elderly people. The remote will feature a small LCD screen. The remote will be fancy. The remote will be easy to learn. The remote will be made to accommodate different languages. Cost of a touchscreen. Whether to include teletext in the design despite the new requirement which indicates that the team is not to work with teletext. The user target group of adults age forty and up is quite small. What buttons and functions to include on the remote. Whether to include a scroll button. Whether to focus more on the layout of the buttons or the docking station. Whether the user target group should be people age 60 to 80.

C: . C: . C: . A: Wouldn't wanna be Project Manager . A: Uh , what we going to do . A: Um , once again I'm uh gonna take minutes . A: So , um no presentation for me . A: Uh , first we have a prototype presentation by G_ and G_ . B: Yo . D: J_ and J_ . A: Afterwards some uh eval eval evalu evaluation s sorry . C: Evaluation . D: Evaluation . B: Evaluation criteria . A: Uh evaluation crit criteria . A: Uh , in combination with the finance I um uh I received uh a an uh an Excel uh file which we have to fill in later on . D: Hmm . A: Um , you see . A: Uh , and then we must see uh if we uh stay under the twelve and a half Euro . D: Hmm . D: Interesting . D: Ah , okay . A: So , that's uh that's a big l so let's uh wait it uh um we have we have must uh , we must have uh some time for that uh because it will be uh yeah , quite a lot of mathematics . B: Oops . D: Cool . C: Mm-hmm . C: That's gonna be t problem . B: Some creative uh Oh . B: Yeah . A: And after that , uh uh an evaluation of uh the process how we uh how we have done it here with the SMARTboard , with the with our laptops , with the all uh all this . A: And uh afterwards , uh we closing . A: Once again , forty minutes , so uh let's start . B: Ok okay . A: I would g give the word to um G_ and G_ for the prototype presentation . B: Shall I give a short introduction and then uh Okay . C: Yeah , well sure . D: J_ and J_ . A: J_ and J_ . D: Jane and Jane . B: J_ and J_ , okay . D: 'Kay guys , take it away . C: Hi . B: Take it away . B: Um , this was our first concept . B: We decided to use a single touch-screen . B: So , we've worked out this concepts , how to how to hold it , where to put the buttons and and stuff . B: And um , well , we began with uh with a form of shape , that is uh is easy to hold w in one hand , left or right handed . B: So , we made i it a little bit less thick and uh it has some ar artistic meaning . B: No ? B: This uh isn't nothing . B: Idea maybe uh is better . B: Um well , during the meeting I showed you the concept of uh placing the buttons on top , usable with your thumb , and uh the menu structure , uh if necessary , with your other hand , so it's just gonna hold it easily . B: And it has to be acce accessible with your uh other hand too , of course . B: So we began uh working out a concept . C: Yeah , uh well , and as you saw , we would just have the basic remote with the panel L_C_D_ uh screen . C: Well , these would be the main buttons , h you could uh change them later on in your own profile if you want to . C: But , well it's standard they will be delivered with this kind of uh set-up . C: We have the more advanced menu uh setting right here . C: We have the sub-menus and stu stuff . C: We made a top oh , or a front view . C: Just so like you wanna uh back view . C: As you can see , this uh there , there are uh two uh weird bumps in it . C: This is for uh the added uh effect of uh well uh y youth and dynamic . C: And uh this is for the artistic effect . C: Well , what we figured is uh we'll show you a picture later on you have more b a better idea after that . C: But , idea is for to stay in balance with these two uh with these two . D: Hmm . C: And so when you put it on the table , it will just lay down . C: It won't uh roll around or stuff . C: But it will lie more in your hand like an old telephone maybe , or like these old uh phones . A: Mm . C: Y you you may get the idea . C: So thi this is about uh how we figured it should be . C: The s panel we g you would hide with some more uh rubber layers , like we discussed early on . C: Uh , you would s you wouldn't see the uh straight panel , but more fluidly and round . B: Yeah , the panel just uh of course goes like this . C: Yeah . B: But the overlaying layer is uh a little bit uh curved and stuff . D: Okay . A: No , okay . C: And uh , in these bumps you could actually uh put some electronics uh that would you can make a more thinner uh design , and that would actually look very nice , yeah . D: Yeah . B: Yeah . C: And uh , about the colour , what have Yeah , f uh , as colours , do you do you have the picture in uh Oh yeah . B: Yeah . B: Oh , we added that this um can be held with your hands for this maximum is om yeah , one and a half centimetres . B: So , you have room here for your battery and maybe even other um electronic chips . B: S and you can just be the the layer of the touchscreen and some have some wires underneath it to make it as uh thin as possible in the middle for good grip . D: Okay . D: Hmm . B: Yeah . C: Now , well this is the idea about uh the bumps . C: Uh , you can see there's a v a very uh youthful uh dynamic uh exterior . C: It uh you just want to hold it you uh you are young and uh dynamic like us . D: 'S l it's like an uh Easter egg . C: Yeah , it's like an e but this is for children . B: Yeah . C: We we want a more adult version . C: But , this is like a remote control for children . A: It's called a weemote Weemote . D: Weemote . C: A weemote . C: Yeah . C: Hey , that's actually a brilliant uh marketing stand . C: Uh , but So this actually basic the idea . B: Yeah . D: Wait what I w got in mind . C: We we just want to build a more uh adult vers adult version of of this . D: Mm-hmm . A: Yeah , I can imagine that . C: And and for colours , we we figured starting with basic colours like uh white or metallic grey . C: Those are the technological colours actually , so it d Or blue or whatever . B: Yeah . B: It would be best to to appeal to a broad public and make the covers exchangeable , so the young people will buy an orange and a red and blue and a purple , but when the o older people uh go in the shop and they see uh an orange um remote control , it would be less appealing than a white one . B: And young people , we think , are a little bit more flexible , they think , ah I'll buy for a couple of Euros some noi nice hip uh Well , um I think a cover is necessary , 'cause als otherwise you'll just have the L_C_D_ screen . D: Hmm . D: Hmm . D: Maybe it's an idea to sell it without a cover , so that you can pick a cover in the in the shop . D: Yeah , okay . D: Yeah , okay . B: So , there must be some cheap standard cover , um maybe white or something , that's could comes with it and you can buy , so we can make extra money . D: Hmm . D: Mm . A: Yeah , but uh you d you mustn't forget that uh our target aim is younger people . D: Oui okay . A: Uh , we had decided to uh put uh some flashy fruity colours in it , uh and uh in the survey from uh Milan and Paris uh it uh it came out that uh uh the d the older people are uh more willing to uh to spend money on extra features . B: Okay . A: So I think uh it will be a better idea to have some uh flashy fruity colours as as a standard , and for the people who uh really want uh a more sophisticated , more traditional look , they're willing to pay uh that . B: The other way around , you mean . C: Oh yeah . B: Uh-huh . C: Yeah . A: They want uh they want more luxury stuff , but they have the money to do it and they want to b to buy that . B: Mm-hmm . B: Okay . A: So , maybe it's an idea to put that as an extra and not as a standard . D: Yeah . C: Yeah . C: Yeah , maybe yeah , perhaps you're right . C: Uh , I I would I would actually agree with this sounds logical . B: Okay , yeah . D: An another idea . D: Uh , maybe we could uh develop a cover uh with wood style . A: Yeah . D: They'll please the elder users as well . A: Yeah . B: Well yeah , a colour of a wood style , a white c and uh a couple of h hip uh fruity colours . A: Yeah . D: Yes . C: Nah . B: And lea uh l delivered standard with a fruity colour , but not too not too much . C: Yeah . D: Not not too uh yeah . B: This is banana and mango , not not purple or p orange and yellow . D: Yeah , exactly . A: Yeah . A: But , the mai I think th uh the standard must be some kind of uh uh attractive flashy colours . D: Yeah . D: Or blue or . A: Not too , but w a little , because that's our aim . B: Ah . B: Mm-hmm . C: Yeah , li like like this like this . B: Yeah . C: This isn't this isn't too much , is it ? A: Yeah . B: Yeah , okay . C: I f Yeah . B: No . B: Yeah . A: Well , the buttons don't have to be uh all uh all of yeah . D: Well I I I think so . C: The buttons , I Yeah , uh something like this would be nice . D: Yeah , except for the buttons it's it could be a standard model . A: It Yeah . B: Okay . A: Okay . B: Okay . C: Okay , that's that's it from us . A: Thank you . D: 'Kay , it's my time now . B: It's my turn . A: The Marketing Expert . C: Uh-oh . D: Okay . D: During the Oh . D: During the design uh design life-cycle we uh we made lot of requirements and trend analysis and stuff . A: Sorry . D: Um , now is the time to uh evaluate our prototype concept to uh to the past requirements . D: So we are going to evaluate the design according to the past user requirements and trends analysis . D: Um , we're going to do that with a seven point scale . D: Opening a Word document now . D: Okay . D: One oh , okay , uh I have to expla explain something . D: We have to uh be consensive about about things . D: So , it has to be a group uh group decision . D: Okay ? A: Okay , so we gon we gonna evaluate the Yeah , the the thing we saw . D: Uh We're going to vote . D: We yeah ? D: The prototype . D: Yeah . A: Okay , just saw . D: Okay , one . D: The remote control is designed for people with age below forty . A: Yeah . A: Seven ? D: Seven is false . A: Uh , true . D: Yeah , b one or Most true ? A: Sorry . A: Yeah , one I think . C: Why ? C: Yeah , it's not just uh designed for people under the age of forty . B: Mm . C: It's also designed for people above forty . D: Yeah , so so a o one is appropriate ? A: Yeah . B: Yeah . C: So I have I've Yeah , two or three , because it's not just uh the qu question is aimed at is it designed for people with age below forty . D: Or , more like a four . B: No no , a little more in the middle . B: No , uh three or yeah . D: Three . A: Okay . C: But it's also designed for people of age above forty . D: Ah , exactly . C: So , I'll say it's about three . D: Exactly . B: Yeah , it will be primary appealing to to m minus forty , but also appealing to Yeah . A: Okay . D: Three . D: Yeah . D: But also for yeah , okay . D: Uh , second . D: The remote control is beautiful . B: It's Wow . D: Yeah , acco according to us , it's one ? D: Or Yeah , p s Of c of course you have to be uh very positive and uh enthusiastic about your own product . C: Yeah , I I think Yeah . B: Yeah , it's the marketing uh angle on television . A: Yeah . B: We have a wonderful Yeah . B: Well , it's also fancy then . D: Three . D: Uh , the remote control looks fancy . C: Yes . A: Yeah . B: Yeah . D: One ? B: Of course . C: Yes . A: Yep . B: We have a perfect remote . D: Good . D: Four . D: The remote control has big , clear channel switching buttons . B: Yes . B: Yeah yeah , oh they have to agree but I'm the User Interface uh Expert . C: Yeah . A: Yes . C: Leads to user face , yeah . D: Daniel . D: Uh , teletext buttons and volume buttons ? B: Um , uh no . A: No teletext buttons . A: Teletext is in the menu . B: You you've different menu . D: False ? C: Yeah , false . B: And volume is impo yeah . D: And volume ? A: Volume is true . D: True . C: Uh , hmm . D: Big and clear ? C: Yeah , the they are big and clear . B: Yeah yeah , big and clear . A: Yeah , big and clear . B: But you could make a teletext button uh six . D: Hey . B: Otherwise , the people who read this uh are gonna think we have no teletext button . D: Hey . D: Hide . C: Yeah , but but the teletext button . C: Yeah , you can ch That's in a menu . D: It's it's not yeah , it J Five ? C: So , it's w yeah , it it it it isn't entirely unclear , but So , I wouldn't give it a seven . C: I would give it a more a five or a six . B: No . B: Yeah . D: Okay . C: Uh , I don I don't know . C: What do you think , uh Mister Project Manager ? D: Yeah , it's it's yeah . A: Oh , okay . A: Well , I agree . A: I was thinking very black and white . C: Hmm . C: Yeah . B: Black and red . A: Thank you J_ . D: Red . B: Okay , don't forget to save it . D: Okay . D: Volume . B: Uh Uh well , when we put in fancy colours , yeah and Yeah . D: The remote control is easy to be found . C: Yeah , it has these all these fruity colours and it has a strange shape . A: Fruity . C: So , if you so if you have trouble finding it Well , then uh then I'll go for four . B: But , um it it's not making any sound uh , have we deciding ? D: Oh , okay , but 'kay , look . B: So It'll make a difference . D: If you put uh your normal uh remote control under your bed , or you throw this remote control under your bed , is it better findable ? B: We have the better re I don't know . B: Yeah , I think so . B: My remote control's black . D: A li little bit maybe ? B: A little bit , but yeah . A: Yeah . A: Well , we p we can do it glow in the dark . D: Four ? B: Uh K yeah . D: Fi I Ah , I I I think five . A: So , if it's in the dark place , you still see it glowing . B: Fo fo yeah fo five is . D: It's it's it doesn't really make a lot of Four ? C: Because uh four is between three and uh uh also between between true and false . B: Yeah , okay , you're right . C: Uh , so I'll I'll go for four . A: I think Ah , you must see it as uh , w uh according to uh the the other uh remote controls , there may uh uh be there in your uh T_V_ room , this one will stand out , I think . D: Yes , but five is between four and six . C: Wha Yeah , that that's a better question actually . B: Yeah . D: B_ . B: Yeah . B: Yeah . D: Yeah , it it's Yeah , yeah . B: Yeah . A: Exa I think that that's what it's about . B: If your uh fifteen remotes in a drawer , uh you find it , yeah ? A: If it if this lying on your couch , you're you're you think what's that for kinda orange uh thing . D: But but the survey under users was that they uh really lost it . A: So Yeah . B: Yeah , that's stupid . D: Like , no not uh not seeing it , but lost it in the house or something . A: Okay . B: Uh , but when you lost it you're just not Yeah , mostly when you lose your remote control , it it's under your Most of times when you lose it you're sitting on it . D: But , okay . C: Well , if i if you see a strange shape lying somewhere , uh then you'd uh recognise it as , whoa , that is strange . A: That's our remote control . D: Yeah , okay . C: Yeah . C: Yeah , what is that . D: Yeah , I I agree , I agree . C: Uh , so it's Yeah . D: Okay . D: Eight , the remote control has fresh , fruity colours . B: Uh Um I would call uh choose two , 'cause we decided not to make two f uh fresh colours , as it would not . A: True . D: Yeah , yeah , not too flashy . D: The remote control is made of soft material . B: Um , kinda soft , but but not this . C: Yeah , rubber , is kind of soft . A: Yeah , but not too soft we have decided . D: Three ? B: Yeah . A: Three , yeah . B: Yeah . B: Yeah yeah , easy to use , very afford . A: Easy to use . A: One . D: Easy to use ? A: Yeah , can it be zero ? C: Well , I don yeah , it is kind of It No . D: Top easy to use ? D: It's it's not the most easy to use It can be easier . B: No , you can do two , because um it can be easier . C: Uh It could yeah . D: Jus just with ten buttons , that's the easiest . B: But then you're l yeah , but then you'll lose function f yeah , functionality and our fancy uh look , so . C: Functional ability . A: Yeah . D: Yeah , but the most uh easy to use is just with one button on t Yeah , okay , but easy n not not the most easy to use , I think . B: But It is r it is rather easy to use , because you have the primary buttons always visible . C: No , it's it I I'll go for two . B: No . C: My vote's on two . D: Two ? B: Yeah , m mine too . A: Okay , two . A: Yeah , two . D: We also have to compare it to the uh to the remote controls on the market nowadays . D: So Yeah yeah , I'm uh hurrying . B: Yeah , but waits just a minutes . B: Inspiration . A: What's the time ? A: We also have uh to do the evaluation , uh the production costs and uh stuff . B: These are the m regular remotes . D: Okay , eleven . D: The remote control is innovative . A: Yeah . B: Yes , true , one . C: Yes . D: A very of course . A: You're agree , Tim ? A: You haven't seen a more innovative uh thing in uh Paris ? D: The remote control has m remova removable from Multilux . B: Yes , one . B: Very multifunctional . B: No . D: The remote control , i it has speech recognition . D: False . C: Yes , it Yeah , they are built in . A: False . B: This is used with speech recognition , this . D: The remote control has built-in games ? B: Yes . B: But uh , maybe make it two , because the games are in a sub-menu and not uh it's not an entire game . A: Yeah , but they are built in , so it's one . D: Yeah . B: Yeah , okay . C: Not down . A: Okay . D: And the last , paren parental advisory function . B: Yes . C: You really like the parental advisory . A: Freak . D: Yes , I do . B: Th did you make this or the Yeah , It changes it maybe . C: Bu Yeah , he made it . D: Save as . D: Okay , I will uh do the the math . B: Oh yay . B: Oh dear . D: Now it's your turn . A: Okay , thank you . A: We'll see . B: Hmm ? A: Mm . A: Okay , we have now to c uh to calculate the production cost . A: If it's under uh twelve and half Euro , then it's uh ok uh okay . A: But i is it if it is b Huh ? A: No , this isn't right . A: Okay so , . A: Redesign . B: If they're under twelve fifty . A: Oh yeah , if they under Yeah . A: No . A: Oh yeah . B: Yeah ? B: Cau 'cause so it's okay . A: Yeah , it's sorry . A: Yeah , if the costs are under twelve and a half Euro , uh then we uh can uh ra uh move on to the project evaluation , as we have uh experienced it . A: Otherwise , we have uh do uh have to do a little uh redesign uh thingy . A: So Uh , we have to fill in the numbers of the component uh components . A: We have to uh fil uh , want to uh do it in and uh see uh if we stay under the twelve and a half Euro . A: So , do we have uh a hand dynamo ? C: No . A: No . A: That's zero . C: Me , too . B: Battery , yes . C: Yes . A: Battery , one ? B: One . C: Yeah . B: One , yeah . A: Okay . B: Kinetic , one . A: Kinetic , one ? C: Yeah . C: Yeah . B: Yeah . A: Okay , solar cells , zero . C: Yeah . A: Okay , uh simple chip on print ? C: Uh , n no . D: No . A: No ? D: Advanced chip . C: No . A: No , advanced chip . B: No . C: Yes . A: Sample sensor sample speaker ? B: No , the advanced chip is uh Yeah . C: No . D: Advanced chip is three . A: Three ? D: Three Euros , yep . C: Uh , we have one . A: Yeah uh , but it it's one one thing , it's three Euro . C: We have one . D: Okay , one piece , yeah . C: No , sev zero . A: Uh , what's the sample sensor ? D: No . C: Well , that's um yeah , speech recognition and s A zero . D: Speech recognition , I think . B: Yeah , you give it a sample , uh one . A: Okay . A: Zero . A: Uh , uncurved flat . B: No . D: No . A: No . A: But is it s it's not made from a single uncurved thingy and then uh and then uh no ? D: No . B: You no . C: No . C: No . D: Thingy . A: Okay . A: So it's only uh once double-curved . C: Yeah . D: Yes , three . B: Yeah , 'cause um the layer around it fits around the bubbles on the o on the uh the back of the Uh , we don't have anything else . D: Eight . A: Okay . A: We're now in a problem , 'cause uh we have uh reached eleven Euro yet . B: So Could you step a little to the right ma Yeah . D: Okay , go on . A: Okay , but uh we have Okay . D: Just go on . C: Just go on . C: Then we'll see uh we'll we'll see uh wha how much we are over budget . D: Two . B: Oh , sorry . D: Two . A: Uh , rubber . B: Or And zero . A: You . C: Zero . A: Titanium , no ? B: Special uh is the special colour ? A: Special colour ? B: Mm . C: I don't think so . C: No , this is a standard colour . D: No . B: Yeah . C: Yes , this is a special colour . D: S Yeah , but but D but Daniel , tha that's that's another brand . A: Yeah , but we want to make uh the wood colours , uh that uh Yeah , one . B: Yeah , if if you're honest , we'll uh type one , special colour . C: That's an add-on . D: That's another article to sell . B: Yeah . A: Yeah , but we we going to yeah yeah , that's true . A: But yeah , it's it's it Okay , the push-button , no . B: Uh , j maybe we'll finish uh the the list first and then look back , aye ? D: That doesn't account for this . D: Producing this . B: No . B: Scroll wheel , no . A: Scroll-wheel , no . B: No . A: No . A: Oh , no . A: Yes , one . B: One , yeah . A: Uh , button , no . C: No . B: No . A: No , the the we don't have a s no . B: Mm , is it No . C: These three . B: No . D: No . C: Well , we're only four Euro over budget . A: Okay . A: Oh , okay . B: So No . C: But Well , other case , we can make it single-curved or uncurved . A: So , um what's the thing we can change ? B: No . D: Yeah . A: Uh , can I uh I say something ? B: Mm , single-curves . D: Yeah , of course . A: No , can I say something uh as Project Manager ? B: Yeah . B: Just cut off the kine yeah . A: The kinetic thing , can we just skip it , because uh you have to shake it , but that's not really innovative . C: Yeah . B: Or yeah . C: Okay , sure . B: Yeah , we just put a good battery it it . D: Yeah . B: Mobile phones nowadays . D: Daniel . A: Yeah . D: Daniel , what do you think about Here . A: Yo . A: Sorry , yeah , yes . D: What do you think about uh putting a battery in it , but also selling like uh the covers , a docking station just apart from the from the thing , so that you can uh put uh rechargeable batteries in it and just Yeah , yeah , okay . A: Yeah . A: Mm-hmm . A: Okay . B: But you can use rechargeable batteries anyway , just you s you have to recharge them manual . A: Yeah , and not really . A: But we if you forget about the kinetic , well if we do that , we shall . D: Just an idea . B: Yeah , that's a cost reduc Ah . C: Yeah , sure . D: Yeah . C: Okay , well you you can go from double-curved to single-curved . A: So um Uh , b but i but the single-curved is just oh Oh , okay , okay . D: Yeah , of course . C: And that would solve the budget problem . B: Yeah , so we have to bake the ba back flat , and then No , it's it's just one curve and not a back uh curved I think . C: Yeah . C: It's just yeah well , the single-curve that Yeah . B: Or Or are these two curves ? C: Exactly , yeah . A: So that's wh tha that's one option . D: Yeah . B: Uh Yeah , but what else uh do we have to cut out ? A: And then w yeah , and then we could have it , but uh it's its' well it's it's r it is the main point of the the the the look . D: Yeah , Yeah . C: We going to cut Yeah , we just make it flat . B: No advanced chip , uh that's a little bit of problem . A: No , tho uh that that can be done . A: So uh , okay , a little less uh conversation . B: Although , can we make it with a regular chip ? B: Curvy . D: Hey , those ar arcs , why are there for ? A: Sorry ? D: The blue blue uh Okay . A: Fill in Just a explanation . B: Explanation . B: Twelve fifty . A: I can delete it for you if you want . B: Well Yeah , but does it fit with our design ? D: No , no no . A: So , if we do this , uh we're on uh twelve and a half Euro . A: And we're done . B: Do we have to u adapt it ? A: Uh well , the only uh thing that don't Yeah , single-curved , but there's a curve in it . B: It's single-curves . D: Yeah . B: W Could we just make the bubbles uh cut off the back , and then we're uh has Okay . A: So Yeah , it's really a static value . D: But , wha 'Kay , look , what is the uh If you make it double-curved , it costs one Euro more . C: But , you do l Function . B: More . B: Yeah . D: But No , but does it have a lot of extra uh fun function more like Yeah . B: You make it optional . B: Functional . C: Worth , does it have added worth ? B: Uh , there's an a a athe aesthetic value , but not functionality . C: No , um Yeah , well let's assume it is . D: Yeah , uh aesthetic . A: Yeah . D: I mean , uh you make like eleven and a half Euros profit instead of twelve and a half . D: But I don't know if twelve and a half is uh a fixed uh fixed price . A: Yeah , it is . D: No , we can't go above that . D: Yeah ? A: Oh . C: We we should assume it i that it is . A: Yeah , okay . B: Yeah . D: Yeah , okay . C: But I I figured that the kinetic would be a marketing promotion . D: Then it's okay . C: R if you uh promote a kinetic um I kinetic remote control , I mean , that would b sell better than an a normal remote control . D: Yeah . A: Yeah . A: Do you think ? D: Yeah , I think so . A: Well , now you can shake your remote control . C: No , well , y I mean uh , y you can go into your neighbour and tell him , ha , my k uh remote control is kinetic . A: Kinetic . C: You have standard old battery control uh remote con True . B: Yeah . D: Yeah . D: What a what about all the m the environment freaks ? B: Yeah . D: Not freaks , the envi No . B: Yeah , but it doesn't fit in our co cost profile . B: So You ma can make an an especialised extra gold version . D: I I think it's it's It look like this one . A: Yeah ? A: Who because if you want to go to kinetic , you're uh you're on thirteen and a half and you must go to flat , and I think now it's it's more of uh a compromise thing . B: Yeah . D: Yeah . A: And if you make the single curve ha just a big curve , then it's uh then it's uh yeah , one big good curve . B: Yeah , just one big curve . A: I was going to uh say nasty words , but I don't . A: This is strange by the way . A: Wood is m is is is cheaper than rubber . A: We thought that wood would be more expensive . D: Yeah . B: Uh , this uh American figures . B: You just cut down some trees . A: Yeah , maybe . A: But uh that this is this is it ? A: Yeah . D: This is it . A: Okay , this is it . B: Whoever makes uh a remote control out of titanium . A: I'm gonna save it . A: Yeah . B: Yes . C: It is possible , but you can't use double uh curves for titanium . B: No . C: That's one of the functionability uh Well , I th I think you two , uh especially you and uh and uh Daniel , you d you you both had uh the less creative uh roles in the project . A: Okay , well , considering we have Well , we were above , so we did a little redesign Okay , um now uh it's about time to uh talk about uh this project . D: Ah no , we have to do all those hours again . D: Go back . D: One back ? D: Costs on uh No redesign . D: Yeah . B: We sue . D: Yeah , okay , yeah . B: We Yeah , we'll start her all o all over again . A: Uh , some uh things . A: Were there uh room for uh was there room for creativity in our meetings or in your individual meetings ? B: Um For us , there was a lot of creativity . D: Hmm . D: I I didn't think so . D: That there was a lot of room for it . D: But , that's mainly because uh of the information that was delivered to us . A: Yeah . D: It was just fixed information and get your stuff from there , and I couldn't go on on i on the internet and search my own stuff . A: Yeah . A: Yeah , yeah , yeah . D: Bu Yeah . A: That's true . A: I agree with that . A: Yeah . A: That's true . C: 'Cause I think m I think Jeroen and I , we had a more design we could have more we had more room for creativity than than you two . B: We could just sign up an uh remote if we liked . A: Yeah . D: Yeah . A: Yeah , that's true . A: Yeah . D: Yeah . D: Yeah , that's true . A: Okay . A: Uh how about the leadership ? B: Uh Crappy . D: Leadership was uh crappy . C: Ha . C: Nah , the leadership wasn't crappy , it was the leader that was crappy . B: Cra Yeah . C: Nah . D: Okay . A: Okay , thank you very much . C: No , the leadership was okay . A: Now we're done . B: Yeah , example of crappy leadershi Okay , yeah . D: No , leadership was uh Okay , I thought uh the first meeting was a little bit of unstructured meeting . C: Yeah , it was good . A: Yeah , that's true . D: Uh , you could have but uh , it was your first , no uh no disrespect or something , but you could have uh structure it a l little bit more . D: So like , I I was talking most of the time the first meeting meeting , and Yeah . A: Yeah . B: You could of said , shut up you fool . A: Yeah . A: Yeah . D: But About me . A: I notice it too . A: I was a I was also very uh unhappy , uh very unsatisfied uh about the about the first meeting . A: So , uh I hope uh uh the the the other meetings uh get better and uh I think the the last two meetings uh also we we reached uh some good decisions about uh talk yeah . D: Yeah , you made up . C: Try to learn from your mistake . C: And we will never do it again . D: No , it you did better . B: Yeah , more more consensus . D: Yeah . B: Ev everybody w was agreeing every Yeah . D: Much more constructive . A: Okay , so uh that's cool . A: Uh , teamwork ? A: Well , maybe that's uh only Yeah well , it's for us , because uh Yeah . B: Well , we work together on a project , but everybody has his own task . A: Yeah and it's wo more like presentation and some points were discussed . B: So , it is a little bit Yeah . A: But , really teamwork were you two uh The Yeah ? B: No Well , it went okay . D: Two guys . C: Yeah , that went w it went well . C: It's it's just uh Nah . A: No hard feelings . B: Stupid stupid pen , but uh Yeah , but but draw something uh difficult . C: Yeah , we we had some trouble with the pen , but Yeah , but us Yeah . A: Yeah . A: Now you you must push a little while . B: D uh just write your name right now . B: Try to write your name , in in writing letters , of course , yeah ? A: Okay . B: Yeah , normally , uh this uh the w Block letter sign it , yeah ? A: O Just uh okay . B: Just just write your name in in one line . B: If it's a little bit too small bit quicker now . B: It didn't Uh he he knows how it works , yeah . A: You can be you can go quicker , 'cause then it it won't notice it . A: I follow the Master class for the SMARTboard , so I think that's the that's the main issue . C: Oh . D: Okay . A: Um , so uh about this one you were uh you're dealing with , um the the the the digital pen . D: Means . B: Y well , yeah . B: Th the i The idea is great , but it doesn't work properly . A: Okay . D: Digital pen , I thought uh th the first time I did individual work , I used it . A: Yeah . B: Uh Yeah . A: Yeah . D: But , a and the first two meetings I brought it with me , but I didn't use it at all after the first the first meeting . A: No . C: No , I have it working . C: But , uh yeah , well uh No , it doesn't have that much added value to the Yeah . D: It's it's not real real use for me . A: Huh . B: Nee . A: Well Yeah . B: As uh as I said a m a c few moments ago , it I would like , myself , to write with a normal pen , because must um Yeah , it's almost the same concept , but you can just sim more simply put it on our scanner . B: I it's the same concept as the pen , where you f have to download the software or s uh very uh slow . A: M yeah . A: Yeah . A: And it is still your own handwriting uh popping up in uh Word . B: Yes . B: No , and it doesn't give any added value . A: No , uh that's true . D: Not really , no . A: No . A: And uh the SMARTboard is uh useful , but the the pen is I uh not user-friendly , I think . B: Yeah , not user-friendly . A: Be it it takes a lot of time to draw things and to write things , and that's the Yeah , but that's not th the the you when you at a foreign audience , you b don't gonna wr uh write uh small . B: Yeah , and it's it's not very precise . B: We're trying to m to Yeah , it may um Yeah , and tr try to wri write your name uh in a in a normal uh size , yeah . D: Yeah , like when you do this . B: Smaller . D: Smaller ? B: Yeah , smaller . B: Just like when you're writing on a letter . B: No , a as you saw on on this drawing , just open open this one or that one . B: It's uh th it it Yeah , uh we had more problems even here when we trying to draw these buttons , it's almost impossible to get clear uh when you're uh And the eraser was another problem . A: Yeah . D: Oh . D: Sorry . A: But maybe there's some function with no , it isn't . A: With uh Yeah . B: It w t is is this large . B: And when you try to erase this line , y I'm gonna erase my name there . A: Well , I'm gonna erase my uh name . A: Yeah , it's a big uh big eraser . D: Okay . D: New ideas ? B: M Abo What kind of new ideas ? A: Um Well , the the idea of the touch-screen is uh I'm just uh I don't know what what I mean . B: Yeah , uh New ideas about uh the working of this software , about about the project , about the remote controls or Hello . D: Do you ? D: Go on . D: Yeah . D: Mm , yeah , I think so . D: Did you heard what he said ? D: I don't I don't know what I mean . A: No . C: Know what I mean . D: Oh , I have some figure . D: Here . D: The eva the evaluation , the mm the mean uh number is uh one point eight one point eight six . A: Oh . A: Oh yeah . A: That's interesting . D: So that's fairly uh fairly good , I think . A: Okay , because what does it mean ? B: Yeah . B: So true . D: Uh , that uh all the requirements uh are true or very true , right . A: All the mo yeah , are between one and two . A: Yeah . A: Oh , okay . D: Yep . A: Yeah , okay . A: Thank you , expert . A: But the new ideas found for uh wi with working with this uh software ? B: Not really , just they have to improve it . A: Not really , yeah ? B: Uh , the concept is okay , but it has to be quicker . A: Yeah , I think Yeah . B: Uh , it is still opening my programme , n almo almost uh my entire computer is locked up during the process and it , yeah , just takes too many time . B: People will still feel the need to to write it quickly on uh a page and not download it and save it , and More user-friendly . A: Yeah . A: You had expected it to to be uh more more uh Yeah . B: 'Cause when you use a pen , you can just draw like you d draw normally , and you do Yeah . A: Yeah . D: Yeah . D: May maybe the idea you proposed is uh a screen here . D: And draw it , and it's it's placed over there . A: Yeah . B: Yeah , that l Would be easier . A: Yeah . B: Or at least when you you don't have to adapt to the technology , just you can write in the way you normally write . D: Hmm ? D: No . B: And now you have to um keep constantly in mind that you're drawing on this screen . B: And that's a very bad concept . A: Yep , yep . A: Yeah , that's true . D: Ah , very bad . B: Nah , okay , I I it's my opinion that I Yeah , it's can be saved easier . D: But I think this is better than regular flip-overs , but Yeah . B: But if you're in normal flip-over you a lot of people write text . B: There's no text option . D: Yeah . B: And writing text uh , yeah , you've gotta really do your best to write some Yeah . A: Yeah , and and maybe some uh functions for uh uh uh circle or uh a square . A: You have to draw it yourself now . B: Or maybe even insert picture . D: Yeah . B: If you have uh some presentation , and you have some f Yeah . A: Yeah . C: Or text function . C: Just t t type text , and that that would be uh excellent . C: Mean Oh . A: Yeah . D: Yeah , but insert image isn't available ? B: 'Cause then you could Oh , okay . D: Here . D: Picture from scanner , clip-art . A: Yeah , that that can be done already . A: But not the the the the predefined uh squares I think uh Hmm ? B: So you can With uh W_W_ dot Google dot com . D: Hyperlink ? D: Hey , what if you do like hyperlink ? D: Type type it ? B: Oh yeah . D: Re Real Reaction dot N_L_ . B: Maybe . D: Yes , is now is okay . A: Sorry ? D: Okay ? B: You'll just make a link in Yeah . D: Huh . A: Well , that's nice . B: There's one way to uh Maybe if if you're not using the eraser Something else th Yeah , arrow . A: Is it Here . D: 'Kay , double-click it . A: oh . D: You're erasing . A: Oh , sorry . A: Select . D: Double-click it . A: Yeah . A: Here , that . B: Okay . B: Well , it's Yeah , okay . A: So you have as you saw , you have a little uh Oh , you can Yeah , thank you . A: You can go uh there . A: So there the the the functionality is there , but it's not it's not ideal , and it's it's very it costs a lot of time to uh to use . B: But . B: To use , yeah . D: Yeah . A: And that's a pity , if you uh if you have uh thirty , forty minutes uh for this kind of things , and we are now with four people , but it well , imagine you are here you're with the ten people and everyone uh Yeah . B: Yeah . B: And that's m That's mostly the case , from the over here with the managements you get two minutes to make your case , and if you have to do all this kind You'll rather use PowerPoint and work it out in advance . A: Two minutes of drawing , yeah . D: Yep . A: Yeah . B: And th the one or two things you have to draw when you're there , just use a flip-board . A: Yeah . D: What I really miss also is uh is a d is a turtle is a decision uh decision system like um With the evaluation , you have to Polls like , what do you want , a one , a two , maybe a a l a little application like uh uh give your own number and click one two three four five six seven . A: Yeah yeah . B: Yeah . A: Yeah , just like he said with the with the a screen which you can write , also uh a kind of voting uh mechanism . D: Yeah , j ju ju yeah , v voting application . D: Just a little group group decision application . A: Yeah . A: Yeah . C: But uh , problem is , well you can't discuss anything well you you ca uh you can , but you will discuss a lot less than l like we did now . D: Yeah . C: We I mean uh w w w one one person s maybe said three . C: But , well uh I we said uh , no I w th think two , because this and this , and then you can react uh on it . C: But if you you put a three on it , uh just figure well , everybody knows what I'm knowing , so they'll all just put a two on . D: Yeah , okay . D: Yeah , of course . D: But , uh you can still discuss about it , but but click it in an application , that's a lot easier to process . C: Yeah , but it would yeah . C: Yeah okay , the for processing part . D: The digit . D: Yeah . C: But then uh , I think the idea of one person entering it and the rest uh discussing it , that uh isn't that bad idea , actually . D: Yeah . C: Not that your opinion isn't valued , but but still . D: Yeah . A: Yeah . D: Okay . B: Okay . A: Okay , so Uh well , just about , because uh Yeah , tomorrow ? B: Yo , manager . D: That's it ? B: When are w When are we going to produce it ? D: Celebration . A: Uh , the costs are within the budget . A: Uh , the project is evaluated . D: Yeah . D: Yeah . A: But , before we going to celebrate , uh I have uh a little question which you can't answer , because uh there must be some kind of end report . A: I am busy with the end report right now . A: You might thinking what the hell was he doing uh Uh about all the meetings , what we have decided , a r r a report of this day . D: What is an end report ? D: Yeah . D: Yeah , yeah . A: Uh , that must be made , but I don't know , here is uh standing uh whoa , we can celebrate now , but the end report is Okay well , that uh that can be done . D: Oh , you ha you have ten minutes left , I uh read . B: Oh . D: You have now ten minutes left to finish up the end report . A: Maybe we can do it uh together . A: You can see what I've uh yeah ? D: Yeah . A: So I I s I will uh put it on a story-board . C: Yeah , sure . A: You can see it . D: Um You you already made a beta version , or Pages . A: Because I think it will uh it must be uh Yeah , it's a three uh with seventy five uh Yeah , just about . C: Y yikes . C: Seventy five pages . A: Well , just a moment . A: End report . D: Okay , Daniel . D: Do you want a chair maybe ? B: A chairman . D: Hey ? A: No no no , I'm just uh you can s you can read it and uh here here it is . D: Oh , okay . A: End report . C: So you you finished it actually , and so we just have to read it and say yes or no ? B: Yes . A: Well , this not nit it read-only . A: But it's not uh fully finished yet . D: Five minutes for finishing . A: Um , this is about the functional design , the things yeah yeah . D: Management Expert , you have to change that . A: Oh yeah . A: I'm uh when I said it , I remember I had it here . D: Marketing . B: It's a read-only version . D: Yeah , but you can save it u the under another name . B: Oh , okay . A: Marketing Expert , okay . A: Um about the three functions where uh which are most used and uh which must uh immediately be visible on our uh remote control . A: Um , it must be uh simple to use , very clear what to do , and at the younger people . A: So , this is really about wh uh what kind things uh must be in it and uh yeah . D: Maybe um the The Yeah . B: Uh One two three . A: Yeah , I understand you , I can talk a little bit Dutch . D: You Yeah . D: No , you have to put uh , switch channels uh at the top , because that's the most used function and teletext at the second Oh nay , a volume changing , second . A: Oka okay , okay , I I really didn't knew that . A: So , this one's first . D: S switch , yes . A: You go there and you go there . D: Yeah . A: So , okay . D: Okay , go on . A: Well , maybe I can then do it one two three . D: Yes , very good . A: If the order is in uh is is uh important , that's the word for . D: Yeah . D: Yeah . D: The order . A: Uh , then the conceptual design . A: Uh , well all the things we have uh discussed , uh the energy , which uh turn out to be uh batteries , so that's Yeah , because yeah . B: Yeah . B: Well , okay , maybe you can add it later that we decided in the end because of the cost . A: Uh , he here it is still double-curve , the rubber , the flashy , the fruity , the removable . D: Single-curves . A: Uh , the buttons Hmm ? C: It's not double . C: Uh , it's not double anymore , eh ? B: A single-curved . A: Not double anymore . D: No , okay . A: Nay but that this is what um Yeah . C: Yeah , okay . D: Was initial , the plan . C: Yeah . D: The initial plan . A: And the the added functions like Tetris snake , it's under the parental control , the touch-screen . C: On thing uh One small thing uh , the added functions . A: So , it's uh just a summary of what uh we had discussed uh Uh , it's very cheap , you you maybe you you you you come at uh It's very necessary . C: Uh , was it included in the cost ? C: I don't think so , eh ? B: Ah , it's very cheap . C: It's very cheap . D: No , it's it's not very cheap , but that no , but it's a development inside corporation . D: Like , uh w we don't have to buy parental control . D: Our own people can make that , I think . A: Yeah , but it still has some yeah . B: Yeah . D: Yeah , it it has some cost , but Yeah . A: Okay , but so we can discuss that uh we can discuss that kind of things I think with the with the the board of uh What's it what's the company called ? B: He'll do it in his free time . B: So uh Of directur or directors . A: I just keep forgetting it . D: Real Reaction . A: Real Real Reaction . B: Yeah . A: Real Reaction , yeah . B: You can ask your personal Yeah , the end conclusion . A: Okay , so uh anybody uh misses something here about uh Yeah , okay , that's that's what I'm gonna write b between now . B: But uh Um , the decision to make um the buttons on the top , and the menu on the on the bottom . D: Okay . D: Still the end conclusion . D: That's all , I think . A: But , i in here nothing uh Mm-hmm . B: And clearly Yeah , touch-screen you've mentioned . A: Yes . A: Yeah , touch-screen I've mentioned . D: Yeah , but but the the decisions are put in the uh conclusion , I think . B: Okay . D: Why we decided to use a flat uh L_C_D_ . B: Okay , this n yeah . A: Yeah , okay , well I gonna redesign uh something now . D: Yeah . A: No . D: Um Save it . B: Party party . A: Because I think it will Oh , five minutes from to finish meeting . B: Oh , before you change anything maybe you um save it first . D: Hmm . B: You can't you can select file and export and then those J_ PEG files . D: Yeah , but then you had the same thing . B: Well , eight . B: And we have uh , another blank one . D: Example of children remote . B: Did we change anything ? D: Oh wait . D: Wait . B: Wow . B: Yeah . B: It's a new uh commercial logo . D: Hmm . D: That's a pity . B: Don't save it , aye ? A: Oh , that's cool , Tim . B: Uh , why are only the first five SMARTboard files saved ? A: Finish meeting now . A: Well , I'm I'm I'm going to finish my end report . C: Okay , um hereby is the meeting is finished . D: You declare . A: I am the one who can say that . A: Yeah ? A: Hereby the meeting is finished . A: Yeah .

The project manager opened the meeting and went over the agenda. The user interface designer and the industrial designer presented their prototype design, describing the shape and layout of the remote. The group discussed colour options and decided to make the standard remote in fruity colours, but with the option of buying different exchangeable covers which might appeal more to older buyers. The marketing expert led the prototype evaluation and the group were happy with their product. The group calculated the production costs. The group were 4 euros over budget, so they decided to make the case single-curved and not to use kinetic energy. The project manager led the evaluation of the project process. The group felt that only the industrial designer and the user interface designer were able to be creative and work as a team. It was felt that the first meeting was disorganised because of poor leadership but the leadership improved in the later meetings. The group were also had problems with the digital pens. The group helped the project manager fill in the final report before the close of the meeting. The project manager will finish the final report. The remote will come in fruity colours as standard with the option of buying different exchangeable covers. The case will be single-curved instead of double-curved. The remote will be battery powered and will no longer use kinetic energy. The production costs were 4 euros over budget. Which features should be changed to reduce production costs. There were not enough opportunities for creativity and teamwork. The digital pens did not work very well.

A: So we come to the third meetings . A: I have good . A: Um so in the last meeting we have discussed the functional design and now we will talk about the conceptual design . A: So we will talk about some specific details . C: Okay so I think I will do my presentation on the components concept so can you please uh open uh I'm participant two . C: Components design . A: This Uh this is what we have decided in the last meeting . C: Okay so uh the first thing uh I have done is to to made a review together with the uh manufactural uh department and have which components was uh available to build a remote control . C: So for energy sources we have we have to choose between the solar energy , hand dynamo and uh kinetic um well uh kinetic uh technique to to store the energy . C: We also um we also can put a regular battery in the in the remote control . C: Now Yeah b uh f well uh I meant uh by by battery I meant uh I will not have a uh a wire between the remote control and the energy source but uh I didn't fou we didn't decide yet which kind of battery we will put inside the the remote . A: But if we use battery We will , okay . C: So uh it's a point to discuss . C: Then uh the case material we have uh uh also several choices , like wood , rubber , titanium or latex . C: But uh well it's not a a re uh well a real issue for the from the technical uh point of view . C: Concerning the interface uh we can we can put mm just simple buttons or scrolls or buttons uh much more complicated , but it also requires that the chip to process the button is more complicated so . B: Mm . C: And uh this is the last point , the choice of chips . C: So what I have f found is that I think basic battery or kinetic uh energy uh collection is the is the better way to provide energy because I think solar energy wi won't work in a cluttered uh uh environment . B: Mm . C: So um so I think we can start with these two main things . C: For the case uh well uh I think that uh titanium is um is a good choice because it's trendy and it's uh it's uh well it's modern and uh user are are are mm will be uh very happy to have a a a nice remote . C: For the interface uh I think that we can ach achieve uh all the desired functionalities by s just uh using uh rubber buttons , simple buttons and th thus this allow to use a regular chip that are uh well cheaper . B: Mm . C: And s so uh we can move to the next slide . B: Sorry . C: Yeah . B: What is this single curved what does it mean ? C: Well uh uh i i it's uh it's the the shape of the um of the remote . B: So it's it's not Yo l yeah . C: You you will have the well um the the curve will fit into your hand when you grab the Yeah . B: When you hold on it , it is comfortable to hold . C: It's more confog f comfortable that if these uh it's completely flat . B: Okay . B: Yeah . B: And the battery , is it kind of a rechargeable or it doesn't matter ? C: Yeah the um that's the point . C: The kinetic one is uh y you can recharge uh by the um Yeah and by well by just by moving the ar uh your arm the mm well the remote will uh accumulate energy . B: That that's what it means by kinetic . B: Okay . B: Mm-hmm . B: Okay . C: But I d I don't know it's if it is feasible because I don't know if yet if if the user will move enough to provide the remote um all the necessary energy . B: Mm . B: Mm . B: Okay . B: Yeah . B: Yeah . B: We we might check with our R_ and D_ department to see if they have this product ready for market . C: Yeah . C: And yeah and so can you go to the next slide please . C: So and uh that's uh that summarize well what I have said . B: Mm mm . C: So uh you're right we can uh see in our uh R_ and D_ uh if the kinetic metal is sufficient to provide enough energy . B: Wha Ah the department . B: Mm . C: That's it . B: Uh So I um keep in touch with the R_ and D_ department . C: Oh yeah I take care , it's all right . B: So the titanium case is the normal case that I'll show you some pictures that I have and you tell me whether they are titanium case or not . C: All right . B: 'Cause I am not very sure , plastic , titanium or whatever . C: Yeah . B: There's another point I want to make , is that the uh well you've seen them I le na my presentation that um I point out some why buttons are not the mm not the only ways you can use Yeah . B: Yeah , maybe n Yeah . A: Three . B: So the user interface is uh i it uses the aspect uh of a computer system , a programme which can be seen or heard or otherwise perceived by the human user and the commands and mechanism the user uses to control its operation and input data . B: So you s this gives you the ways to input data and we have uh we are more we emphasise more on the graphical user interface here . B: The idea is to represent buttons as figures , diagrams , symbols and on so you you can easily when you look at the symbols you understand what it is doing . A: What's the function of this button . B: Yeah . B: Yeah . B: So . A: I think it makes the the interface really Graphical user interface . B: Ea easy to use . B: So next one . B: function five . B: So I can use the button , the mouse maybe . A: A graphical user interface emphasise the use of pictures . B: Yeah . B: So next line . B: So the here are some examples . B: So they cluster the buttons together . B: They group them into col they colour them and uh they have different forms as well . B: Mm but this interface are kind of confusing . B: Uh basically there are too many buttons . B: Right . B: Next one . C: Yeah . B: So some people are propose voice recognition and so ah by the way I receive an email from the from one our departments saying that the voice recognition has been used in the coffee machine for this by a company when you tell the you say good morning coffee machine and the machine are reply to you . C: Mm-hmm mm mm . B: So I just got an email saying that . B: And it seems like this voice recognition technology is ready to be used so we might consider that , supposedly . C: Yeah fine . B: The next one . B: Mm so somebody some people use uh some people use a spinning wheel th with the L_C_ display so instead of using the mm buttons you have a L_C_D_ screen and then there you can u you can use that as buttons , you can use that as real so so that could be an option as well . B: Touch screen , I mean . A: Yeah . B: Next one . B: And some people propose a scroll button . B: Integrated with push buttons or you may have scroll button instead of p just the push button . B: Like the one we have here . B: Uh , next one . B: So mm so there are a few aspects that I collected here . A: Mm-hmm . B: So s basically this deals with special users , children , handicapped people , old people , and uh mm and prog basically they are programmable , specially for children . B: And uh mm yeah yeah . B: And then they also secure uh covers , to protect uh secure and hidden programming and battery covers that will protect your settings . B: So But we don't have to integrate all these complicated features . B: I'm just saying that the currently in the market there are there are control there are remote controllers f customisable for different people . B: Yeah , so that's the point . B: The next one . B: And uh you see this is the one where you have the protection cover . B: Mm maybe useful for children , they migh you you they only see the buttons outside . B: And for adults wh where you have more control you can see the one inside . B: So the adults might wanna have a key to lock that to pr so children will not touch the button inside . C: Yeah . B: Yeah . C: S a good idea . B: The next one . B: So this guy this is another company that provides big buttons . B: At I see that that is useful for old people and then you don't get it lost . B: But for our product we don't need a big one because you have voice recognition e eventually with use . C: Yeah . B: And you can call your remote controller if you don't know where it is . B: T_V_ remote controller where are you ? B: And then , he will beeps and to say that I am here , for example . B: Is it possible ? A: We should include speech synthesis in this case , no ? D: Yeah . C: Yeah . B: Uh ? C: Yeah but uh as Norman say if uh there is uh already a commercial product available who t who do this we we can check uh to integrate it i into our uh new remote control . D: Yeah . B: Yeah . B: Yeah . B: Yeah . B: Yeah . B: And uh , this is another one where you can uh the the the part that's a V_ standing for the volume . B: So there's a up arrow and a down arrow . B: But you the see that in the V_ , the V_ appears to be the down arrow on the top on the top up arrow if you up arrow there's a V_ like as as if it's turning down so it's confusing interface , so I wanna avoid this kind of thing in the design . A: Mm-hmm . C: Yeah yeah . B: And here are is uh here is a s short summary that I summary that I compiled after the findings I found . B: Big buttons are convenient , voice recognition helps , push buttons , scroll buttons , spinning wheels can be used as navigation tools . B: And uh user customisable is important and finally simplicity simplicity is the key . B: Yeah . B: So we have many concepts there but we have to choose later on which ones are important to be used . C: Hmm . C: Yeah . B: And basically uh Yeah . C: Well I I think you it's it's it's fine you have uh reviewed all all the possibilities but uh uh well uh i if we consider that uh the user interface is displayed on the T_V_ screen I don't think we nee uh we need much buttons in the remote since we we just have to navigate and to have a okay or enter key or things like that , because uh adding wheels or scrolls uh makes the thing more complicated and more expensive also , so . B: Mm-hmm . B: Yeah . B: Mm . B: Mm . B: Okay . A: Or maybe we can include the user manual in the in the remote control and we should have just a button like help and you say uh and you ik you press the button help and maybe you see the the user m might in the in the T_V_ . C: Yeah . C: That's a good idea . C: To have a help button . B: A help button . C: Yeah . A: Yeah . B: So you are display on the screen . C: On the T_V_ screen . A: On T_V_ T_V_ screen . B: So on the T_V_ screen . C: On the T_V_ screen the uh how to use your remote . A: So just you push the button and we will Yeah . B: Okay . B: Okay . D: Oh . B: Okay . B: So that eliminates all the complicated documentation , okay . B: So wi Yeah . D: But people are often enough looking at the help , once they see the help button they say oh this is a complicated stuff . A: If the if No In the case where they need help , in the case where they need help . C: Uh yeah . D: It's a psychology . C: In a marketing point of view . D: Okay . D: And let us see what the market demands . D: We could just go to my presentation . A: Yeah . C: But uh wel well I think Uh well . A: It's just for user customizable , for kids or old people . D: Yeah that's right . B: Mm . D: I mean it just showed us the remote with an cap which could be used for kids and if you remove the Same remote with some Both yeah . A: So So it's the same Can be used by both kids and old people . B: Mm . B: Well uh what I s propose is that uh you know a remote controller , i it could be a cube , is uh a small device that uh looks like a cube and maybe you can just change the um the buttons , if you ch turn one side you get one one buttons , you turn the other side you get the other buttons , so for maybe new generation people who get used to the computer they want lots of controls . A: Maybe for kids , kids they like uh t no l they like to Yeah . B: Small Yeah . C: So le le let's see what uh what people want . B: Let's see the market demand . D: And then we can decide what what we can yeah . B: What what market yes yes . D: So we just made an marketing survey of what people need from our remotes and how it could be special from the other remotes . D: And we got the best on the responses from the questionnaires . D: Uh we also have some prizes for the most creative solutions . D: And we found the following solutions which we could which would be helpful for our design . D: So seventy percent of the users , they find their remote controls very ugly , they don't find it pleasant to use in the size or usage or anything . D: And eighty percent of the people they are always l I mean they are willing to spend more money if the remote control would look fancy . D: And the current remote controls do not match well the operating behaviour of the user . D: And seventy five percent of the users said they zap a lot . D: And fifty percent say they use only ten percent of the buttons , so the rest of the ninety percent of the buttons they're not used most of the times . C: Yeah . A: Mm-hmm . B: Yeah . B: Yes . D: So this were the findings which we found . D: And also they cited frustrations with the present remote controls . D: Most of fifty percent of the time the remote controls are lost somewhere in the room and people are always searching for them rather than watching the T_V_ . B: Yeah . D: And by the time they found the remote control the program is finished . D: So they're frustrated a lot And um if the remote control is too complicated it takes much time to learn the functionality of it . C: Yeah . B: Mm . C: Mm , the functionalities yeah . D: So you can just see the percentage , fifty percent people they responded that they always lose their remotes and thirty four percent they say that it's quite difficult to learn if it's too complex . C: Yeah . D: So keeping in view all these findings and the frustrations I think this should be the solution for them . D: We should have an L_C_D_ on the rem remote control . B: Oh . C: Well mm w well I I I don't really see the advantage of having uh L_C_D_ on the on the remote control if we have a a a big screen and uh display on the screen . B: Big screen . C: It's yeah of course it's fancy trendy and so on but it's it's expensive to produce and it's not really Yeah . D: Mm-hmm ? B: Yeah . D: I mean as our survey says that people are willing to pay more if their remotes are fancy . D: So if we have a L_C_D_ on the remote , rather than looking onto the T_V_ you just look into a remote and navigate it . D: It's the same menu as we have saw that iPod remote control . B: Mm yeah . C: Yeah yeah . B: Mm . D: We just play around Yeah . B: The thing Yeah . C: Yeah but when you play with the iPod you don't have a big screen in front of you , s Yeah . A: You can use this screen instead of the big se screen , instead of use the yeah . B: Yeah . B: Yeah . B: If you re-use the existing screen , we element eliminate the L_C_D_ , after all the L_C_D_ just to display and if you have the colourful screen you can make the display colourful , fancy , as fancy as the one on the L_C_D_ , maybe even better . A: Hmm . D: Yeah . B: So Yeah . D: I mean this were the points which we got from the market demands . C: Yeah . C: Yeah yeah . D: So the other one Yeah that's fine . B: Yeah . C: So I th I I well I think we we can focus on the uh on the fancy look on the uh on the speech recognition if the technology is available but well I think L_C_D_ will uh will uh make us spend a lot of money for not so big results . B: Yeah . B: More on a fancy design . D: Yeah . D: I mean that's Mm-hmm . B: Yeah . B: Mm . B: Remember we have a s budget for the cost of producing the remote controller . A: But Yeah . B: Yeah . D: Uh yeah we have uh I mean that should be found out by the Industrial Designers . B: So i is so the thing is you can find out how much an L_C_D_ will cost and then we'll decide again . B: Uh maybe you can find out the price and tell us next time . C: So price of uh L_C_D_ display . B: Is i if i Yeah . D: And it's always good to have an voice recognition for the remote controls . C: And Yeah . B: Yeah . B: And also the cost for the speech recognition . A: Mm . B: Ask our R_ and D_ department . A: It's for it's just for small vocabulary . B: Yeah . D: Yeah it's o only for a limited vocabulary , say eighty commands or so . A: We it's not yeah . B: Yeah . B: And ho Yeah . A: Yeah . C: Yeah okay . B: And also the scroller button , how much will it cost . C: And Well uh compared to the to s the simpl simpler simplest button . A: Yeah . D: Mm , the scroll button , from the survey we never see that people would like to have some scrolling button . A: Push push . C: Yeah . D: Because they they just they're just frightened to use the scrollings or help button . C: Yeah I think that Yeah I I I think that uh well uh as we have seen in the in the presentation uh well uh about uh uh fifty percent of the of the percent n choose the button so uh I think to have uh five uh simple button is sufficient for our functionality . B: Yeah . B: Don't use the buttons . B: Yeah . B: Yeah . B: Yeah . B: Yeah . D: Yeah . A: It doesn't mean that the other buttons are not necessary or important . B: Important . C: Yeah . C: But But the uh the thing is is i is that we can add a functionality on the on the T_V_ screen like uh a a list of function and then you choose with the with the button to well you navigate and you Yeah . A: But they are just less used compar yeah . D: They're not used much . B: Yeah . B: Yeah . B: Mm . B: Yeah , yeah . B: So so the at most more power uh . A: Or maybe we can u uh or maybe we can uh make this the ten percent of button more bigger than the others . A: So . C: But if i i if we if we could have a a a display uh g a user interface that is very complete on the T_V_ screen I think that just five buttons are sufficient , one to go up left right down and uh enter and you you you just select the functionality you want to access or things like that . B: Yep . B: Yeah . B: Mm . B: Mm . B: Yeah . C: You don't have to to switch to a channel to another uh Yeah but Yeah but if you look at the L_C_D_ you you don't look at the T_V_ screen so i i it's not really worth to get to have the image if you don't look at , so . B: Yeah . A: Mm . D: Or it could be like this , as the people say , if they have a L_C_D_ on the remote not on the television . D: Because when you have the L_C_D_ onto the television screen you miss the picture in the background , we are most focused on the commands . D: So if you have then L_C_D_ in the remote , you just have a menu , and increasing and lower these signs here to change the programs and this menu when you press the menu , in the L_C_D_ displays as you go on pressing the menu it faster displays volume , then the program , then the brightness , contrast and all the stuff . B: Mm . D: And accordingly you can just increase or decrease . B: Mm . A: It's And I think it's increases the cost of the the remote control if you use L_C_D_ . B: Mm . B: I if Mm . B: Mm . B: Yeah . C: Yeah . D: Yeah that has to be checked out . B: I think that there's no contradiction here , because if there are few buttons , you don't have to look at your your controller any more because you know where the buttons are , so if you wanna control the screen d sh sharpness you just say sharpness and then you t turn you just press lef increase or decrease button and the same for the volume and the channel , if you had the speech recognition there you just shout your channel , just tell your channel and then you don't even have to look at the butto at the controller so finally that wil eliminates the the need for L_C_D_ , with the help of speech recogniser you can Yeah . A: I You will listen to a peep , special peep . C: Yeah . D: Yeah . D: Okay . D: I mean , better if we could just check all the cost with L_C_D_ and also with the speech recognition . B: Mm . C: Yeah . D: And then we could find which would would be a more suitable in this case . B: Mm . B: Mm . B: Yeah . B: A and Mm . D: And the third problem was to find the remote control . D: Always , so fifty percent of the people say they lose the remotes . C: Well so we we can think about a well a a vocal command like uh find and when the remote control uh hears fine well yeah just uh to make him beep or t Yeah . D: So Yeah that's right , that's exactly what I mean by voice commander . B: Where , yeah . D: Or it could be also something like this , uh it's always boring to change the batteries of the remotes control , so we have some one charger there and whenever we don't use the remote control we put it in the charger . B: Yeah . B: Mm . C: Yeah . B: Put it back at the charge . C: Put Yeah . B: Yeah . D: And when we're using that t remote and if we misplace somewhere , in the charger we have a small button , and just by pressing the button in the charger the uh remote control beeps , wherever it is . B: Yeah . A: Okay . C: And that's a good idea , that's simple , like in phones . A: Yeah . B: Mm . D: I mean it doe it also doesn't require a voice command , because there are problems with a voice command . C: Yeah . A: But you don't you don't have to move the the charger . B: Hmm . B: Mm . D: Yeah , yeah , yeah . D: I mean charger would be fixed because it's always with electricity plugged . B: Th yeah . A: You have to keep it . C: Yeah . B: Mm yeah . C: Yeah if there if there uh there is nuff not enough battery . B: Yeah . A: Okay . B: Mm . B: Mm . B: There's mm . C: Also and uh uh the remote is lost . B: Mm . B: Yeah . D: Yeah that's right . B: That we can what we can do is we can program a function whereby when you press the switch off T_V_ button , the off button , the remote there be s uh instruction on the screen , please charge charge me . C: Yeah . B: You never get it lost because uh every time you're off the computer the T_V_ you are asked the the command the T_V_ com remote controller would tell you to put it back to where to the charger . D: It's an good reminder , yeah that's right . B: Yeah . B: So you will never get lost yeah . C: Okay . A: Maybe for some people lazy people . B: Yeah . B: Yeah because everything is programmed inside . A: Yeah yeah . B: So it's it's uh it's all about strategy , y Mm . D: And of course the final point is a fancy look . D: As we have seen earlier the remotes which were displayed by Norman they weren't fancy , I mean mm very big or something with lot of buttons . B: Mm . C: They were ugly . C: They Well the last one with the um yeah with the two parts was uh original , so Yeah . B: Yeah , yeah . A: Mm . D: I think we should have something it I mean uh I mean uh I mean uh you see if it's like that even a kid who wants to have a control he could just plug it and use it , you can't avoid him . B: With uh two two two parts controller . D: But you can have an button for child lock . B: Yeah . C: Yeah . B: Mm . D: So just by pressing the button with some code , you t you put a lock onto the remote , so that he can't use even Mm uh That's right . B: Mm . B: Mm . B: Mm . C: Well we can think about uh having uh on the on the on the user interface when you switch on the T_V_ you can uh well write a code or choose a category , if it is kids , uh things like that . B: Mm . B: Mm . A: Or Or maybe you have to to show some specific programmes for kids and then just just yeah just push uh kids button so it's automatically . B: Mm . B: Yeah . B: Mm . B: Mm . B: these are probl yeah . B: Mm . B: Mm . B: Mm . A: So if he . D: I think these other four points they're the market demands and so it's for the user interface design and industrial design to just think Yeah I think it should be clearer for us in the next meeting that th uh these could be included . C: So for mm yeah . B: Mm . A: Yeah . C: So for my part I will check the prices the um the prices difference uh of what to use , where to use , and s uh and so on . C: Yeah . B: Mm . B: I think we need to define also a s the set of vocabularies for the speech recogniser because uh if you want uh say we can sort by channels or sort by T_V_ programs , you have to decide a category of vocabularies for them . C: Yeah . B: If numbers , they're easy , but if name the channel by by name Mm . A: Mm-hmm . C: Well I think we can we can have just numbers for channels and you can say to your remote control like uh sports and then on the T_V_ you have a list with with uh uh well with sports program playing now and and uh That's right , yeah , yeah . D: No , we have a problem there . D: You see uh if you have a voice commands and you are s you are watching a score on uh basketball score or something , and if the score comes twenty four thirty five , you've just say twenty five and suddenly the screen the channel goes to twenty five . A: Yeah it's yeah . D: So I think there should be a prefix to some numbers I mean the the you just check all the probability that saying T_V_ twenty five and just ordinary twenty five . B: Mm . C: Well but well e every possible word uh has a probability to come about of the T_V_ so . B: Yeah . B: Mm . C: Yeah yeah . D: Ordinary twenty five you almost there's a probability of being said around sixty seventy percent and T_V_ twenty five I dunno it will be round about one or two percent . C: Yeah but well okay . B: Mm . B: Mm . A: Mm-hmm . B: Mm . D: So it's better to have some prefix before the number . B: But I I I think that the user would like wou would like to associate the channel or call the channel rather than than the numbers . D: Yeah something , some code . B: You say numbe channel number five of the T_V_ correspond to something else in the channel . C: Yeah yeah . B: So some people may want to say , I want to see this channel . C: Mm mm . C: Well I Yeah . D: That will be too big . D: And it will be difficult for the vocabulary also . A: Or just It's difficult to to just say the the name of the channel . B: Yeah . B: Check with the v R_ and D_ department the capability of recogniser . B: Uh ? A: It will be difficult to say just the name of the channel . A: Because you have to s t uh a ch yeah but you have to to have all the name of the channel in your vocabulary . B: Well , it's convenient for the user . D: Als might be you just forgot the channel name , you kno only know the number . A: Or maybe Or maybe the user can create his own vocabulary , just pronouncing the the name of channels and include in the vocabulary . D: Then Yeah , the . B: The uh uh mm . B: Mm . B: I I think that I have mm mm I think there's another way you can do is that uh you can uh if when the user ch press a button to choose the channel for example , then what you can do is that the you can make the T_V_ screen to split them into small little little squares of images where you you you have a snapshot of every channel , so let's say it's a four by four matrix of the images , so now what you do is f looking at the all the sixteen channels available at one time , you just use the control button uh , you just you you just choose the the option you want and then you just hit the button and then you go to that channel . B: So Mm . A: Or lets the user create his own vocabulary of channel . B: So you you don't use the speech recogniser in that way . A: No . A: Just you have uh in the beginning you have uh t you have to train you have to create the vocabulary by yourself . B: Oh , okay . B: Yeah . C: Well I uh I also I I also think about uh another problem , if if there is uh more than one person who is watching T_V_ the s well the the speech uh r recogniser should be able to distinguish between the two . A: By associating each channel with the name or And for each one has his own . D: Yeah yeah , . C: Because uh I remember when I was a young child with my sister we yeah we always want to w to watch different emission at the at the same time so it's a pr it could be a problem if uh if well if someone passes by when you are watching T_V_ and say oh T_V_ thirty and just run , s Yeah , yeah . B: Mm . A: Or you have to s Yeah . B: Yeah , I wanna watch this , I wanna watch that . D: Yeah . B: Mm . D: A and in the same lines we would have a one more problem . D: If we are using the television in the different environments , say in the factories or in the shops where there is a lot of noise and this voice commands if they fail to work , that would bring a bad name bad uh reputation for our company . B: Mm . D: So I think we should specify some pre-requirements if we want to use a voice commands , say that it should be used in an silent homely environment or s something . A: Mm . C: Yeah . A: Or we can switch on or switch off the the special , yeah . D: Yeah that's right that should be an option . B: Mm . C: Yeah that's well I think that's a good uh a good option because it's simple and uh simple to implement also , so . B: Hmm . D: I think these are the practical problems . D: So we need to take care of them in the design . A: Maybe we'll discuss them in next meeting . A: It's time to close this meeting . C: Okay . B: Well , you you stay a five minutes . D: Okay . D: Oh it came there on three minutes back so we are I think we can just press the okay . A: Yeah . A: Okay . C: Okay . C: So I see ya . A: Thanks for your collaborations . D: Okay . D: See you another thirty minutes .

The Industrial Designer presented options for each component. He suggested kinetic energy, a titanium case, and rubber push buttons. The group will ask if the kinetic energy component can provide enough energy. The User Interface Designer introduced the graphical user interface to the group and suggested using an LCD screen. He presented several existing products and suggested the following: large buttons; voice recognition; either push, scroll, or spinning buttons; and incorporating some customizable components. The group discussed including a help button; it was decided that it would make the device seem more complicated. The Marketing Expert presented that users found remotes too easily lost, complicated, and ugly. He showed that users were willing to pay more for a fancy remote. He suggested the LCD screen; the group felt that it was better to utilize the user's television as a display screen, but that they would inquire about cost before deciding. The group will inquire about the cost of voice recognition and scroll buttons. The group discussed incorporating a locator function and customization for children. They discussed the sensitivity of the voice recognizer to other noises; the group will ask about the capability of the recognizer. The group will find out if the kinetic energy component can provide enough energy. The group will inquire about the cost of voice recognition and the scroll button. The group will ask about the capability of the voice recognition component. The group decided not to include a help button on the device because it would make the remote seem more complicated. There was not enough information about the capabilities of the voice recognizer or the kinetic energy source. There was not enough information on the cost of several components. No decision was made about whether or not the LCD screen should be included. No decision was made about including a locator function, or what form it should take. No decision was made about making the remote programmable for children.

A: Uh welcome back after lunch , I hope uh you had a good lunch together . A: For uh this meeting the main agenda okay uh to discuss about the conceptual design meeting . A: Okay and the agenda will be the opening and uh that's uh the product manager or secretary that's me and uh the presentations from the Christine and uh Agnes and from Mister Ed . A: And finally in this meeting we have to decide and we are to take a decision on the remote control concept and uh the functional design So we have forty minutes , I think it's uh little bit uh low , but I I hope we can finish it up so I'll handle to the the functional team , to the Christine , okay , to discuss about uh the components concept . C: Okay . C: So uh , if you could open the PowerPoint presentation . C: I'm number two . A: You're number two . A: 'Kay The next one . C: Components design , there we go . C: So uh can we put it in slide show mode ? C: Yeah . C: Right here , is that little that one , yes please . C: Thank you . C: I'll take the mouse . C: So uh we were looking he specifically at the components uh the following components , uh the case , the power supply , uh the means of communications with the television set . C: In instance we had talked about using some sort of speech recognition , you have to have microphone well no you don't actually I haven't have to have microphone in the device , but um maybe you do have it a a way it has to it has to hear the speaker and um , so it could be in the television set , could be in the device , but somewhere you have to put the microphone , um and a w a way of making beeps or sounds so you can find it when it's gets lost . B: Mm-hmm . C: Um so the other w thing that we So . C: Our method for going about this is we've looked at uh the histo hi historical record , what's worked , what hasn't and then we also um we wanted to evaluate some new materials and we contacted manufacturing for their input because , course , we m might come up and choose the material that then manufacturing didn't have the technologies or capabilities to offer us , so uh this is the approach that we took during our um our research . C: So um for the case , um we told we were making a specifica specific assumption that it would be curved in design . C: Course , you know , I wanted it to be expandable and shrinkable , but um that uh doesn't seem to b be one of the choic non-option we can uh we can really seriously explore , so then we were thinking about um rubber , but um unfortunately that's been eliminated because of the heat uh factor and th um there might be some problems with the m uh how it's uh goes with the board . C: Uh and uh then th plastic also has this problem of melting and it's brittle it gets brittle after a while , so um we still had titanium and and wood available , but um unfortunately uh uh titanium's also been eliminated uh , the m people in manufacturing said that you couldn't make d curved cases out of titanium , although how Apple did it with th PowerBook I'm not su quite sure but uh nevertheless um they've eliminated all of our options except wood . C: So , this is our finding . B: At least it's environmentally friendly . C: And a as she said , it's an environmentally friendly uh material , so we're we're currently uh proposing , uh we'll get to all my personal preferences in just a second . C: So then there's this other matter of the chips and um well we could use a simple design on the board , but uh these simple chips , but that's only works for the bu you don't get very much um intelligence with this simple one . C: And um then there was the regular which I regret that I've forgotten exactly why I'm eliminating that one . C: Uh the other option was this advanced chip on print , and uh we liked th we we found that it it includes this infrared sender , which w 'member the beam was that was an important component of finding the right chip . C: And uh manufacturing has told us that they've um uh recently developed a uh a sensor and a speaker that would uh be integrated into this advanced chip on print , so uh we we uh now jumping right to our personal preferences um I I'd really think we should , you know , use some of uh some really exotic woods , like um , you know uh , well you guys come from tropical countries so you can kinda think of some trees and some nice woods . C: I think that people will might really want to design their own cases , you see , they could do sort of a this um three-dimensional design on the internet , and then they could submit their orders , kinda like you submit a custom car order , you know , and you can choose the colour and the size of the wheels and the colours of the leather and things like that , and then I uh think we should go with the solar cells as well as the um microphone and speaker on the advanced chip . C: So this is the findings of our research and my recommendations um for the new remote control w um would be to have um have it be made out of wood . C: Do you have any problems with that ? A: Can you go back uh one slide ? C: I'm not sure , how do I Oh , I know , let's see . B: Thank you . C: Let's go back up here . B: Yeah . A: Yes , uh question , uh , what's mean exactly , advanced chip on print ? A: What's the meaning of that ? C: I think it's um um a multiple uh chip design um and it's uh maybe printed on to the circuit board . A: Mm-hmm . C: Uh I could find out more about that uh before the next fi next meeting . A: Yeah , is it means it's on the yeah is it on a micro-proc micro-processor based or uh Okay , tha that would be great , so if you find out from the technology background , okay , so that would be good . C: I don't know , but I'll find out more at our next meeting . C: Sounds good . B: Why was the plastic eliminated as a possible material ? C: Because um it gets brittle , cracks Um We want we expect these um uh these remote controls to be around for several hundred years . B: Mm-hmm . C: So . C: Good ex Good expression . B: Whic Which Although I think I think with wood though you'd run into the same types of problems , wouldn't you , I mean it chips , it if you drop it , uh it's I'm not su I think if you re if you use really good quality wood , then it might work , but you can't just use Yeah , exactly , yeah . D: Wow , good expression . D: Well after us . C: I don't know , speak for yourself , I'm planning to be around for a while . A: So so you're not convinced about the the wood , yes . D: Actually , I'm ready to sell it . C: you're what ? D: I'm ready to sell it . C: You think ? D: No y no no no , the o the only w the only wood you can use are the ones that are hard , extremely hard wood , but there are some very pretty woods out there . C: And you could you could sell oils with it , to take care of it . C: Well I'm glad you Okay , good . D: That's actually very innovative idea . C: Sorr having a hard time keeping wi control over my face . D: Well , it's actually a very innovative n different idea that uh you know you can choose your colour of wood , your type of wood . C: Mm-hmm . B: The stain . D: I mean it's each person is gonna have their own personalised , individualised speech recognition remote control in wood , that's not on the market . C: Mm . A: Yeah , so it it's looks good the the design the functional design uh , what about yo you ? B: Um , in terms of comments on this or in terms of my own Y yeah . A: Yes , in t yes , in term in terms of comments first Okay then , uh , let's move to Agnes . D: In turns of wow . C: She works in the cubicle next to me so she's uh she was already a little bit prepared for this . C: Luckily Ed was not . D: Wood ? B: I think we can get the quality materials then it shouldn't influence the design principles too much , which you'll see with my presentation . B: One thing we'd have to check though is what the users whether how quickly the novelty wears off of having uh Yeah , for example . C: Mm-hmm . C: Yeah , you wouldn't wanna have to have splinters in your hand while you're using your It's really good if your dog gets ahold of it , they can use it for teething . B: So , have to see how kid-friendly it is and and all that , but Sure . D: They do that anyway with the rubber and plastic , so , and chew 'em up . C: Yeah , they do it with other materials as well , yeah . D: And chew 'em up . C: Oh , I'm sorry . A: S you're You are in participant three . B: One point three , yeah . B: Uh , yeah . A: This one ? B: I think so , yeah . B: Yeah , that's the one . B: So , it's a very short presentation , 'cause I'm actually gonna draw you the layout on the board so if you want to just go straight to the second slide , um , which basically shows , sort of I took the ideas that we were talking about last time um and tried to put that into the remote control so the things that y you can actually see on it are the on off switch , volume and channel control , the menu access button , ergonomic shape , which I completely agree with Christine's idea to have it sort of molded , so it's slightly more ergonomic and comfortable to hold than the r standard very straight remote controls . B: And actually the other thing with the wood if we take your customising idea , is that people can actually do sort of quasi-measurements on their hand size , so if someone has larger hands , you have a wider remote control . C: Right , my hand is uh different size than yours for example . B: So , that's actually a really good idea for customi customisability . B: Um , one thing I thought might be kind of interesting is to put a flip screen on it , just like you have on flip phones , so that you don't have this case where someone sits on the remote control or accidentally puts their hand on it , especially if you have little kids around , they're not pressing the buttons while you're trying to watch a T_V_ show and accidentally change the channel or turn it off . C: Mm-hmm . B: And also um you had issues with the batteries running out , so I thought maybe we could put a little battery life-light on it that kind of goes dimmer and dimmer and dimmer as your battery is starts to die . B: And in terms of invisible features , audio and um tactile feedback on button presses and , like you said , speech recognition . C: Mm-hmm . B: So , in terms of what this thing would actually look like Despite working in interface design , I'm not the greatest artist in the world , so you'll have to forgive me . B: You'd have something like this with an on-off switch fairly big , sort of in the corner and by itself , so you don't accidentally turn your T_V_ off while you're trying to manoeuvre other buttons . B: And then you have sort of one of those toggle displays for , oops , channels and volume , sort of for surfing channels and then volume , so the volume would be the up and down , 'cause volume goes up and down and then channels left to right . B: And then here you'd have your sort of standard , telephonish number pad . B: And then on one side you would have an access to the menu on your T_V_ and on the other side a way to turn off the voice control . B: So that if the user doesn't want to use their voice , they can just turn it off and you don't have the remote control accidentally changing things on you . C: Mm . C: Mm-hmm . B: Um , so again you can have a little L_C_D_ light somewhere , the flip thing and Have I forgotten anything ? B: I don't think so . B: So , as you can see , it's a very very simple design , which is one of the things I really wanted to keep , is keep it simple , not have too many buttons , not have too many functionalities thrown into it . D: No . B: Think the design can pretty much carry over to everything , although with the wood the flip screen might have to do something slightly different . C: A hinge . C: Be like a copper hinge or you know . B: Yeah . B: But you also have to d start watching out for the weight , 'cause depending on how much the the flip screen will add to the weight of the remote control , you don't want it to start getting too heavy . C: Mm-hmm . C: Mm . B: But that's the general layout with the general functionalities , if we come up with something else . B: As you can see , there's still lots of space on the actual remote control and if you do it customisably , you can make this thing fairly small or fairly o large , depending on personal preferences . C: Mm-hmm , mm-hmm . D: Hmm . B: So , that's pretty much all I had to say , I mean , everything else in terms of design issues . B: Um the centering of the key pad and the channel is just depending on where your thumb is and you tend to use the the volume control and uh the browsing more than the actual number pad , so that would be sort of in direct line of where your thumb goes when you are holding the remote control , the number pad a little bit lower 'cause it's used less frequently . C: Mm-hmm . C: Mm . C: Mm-hmm . B: So once we decide exactly what we want , then we can figure out the exact positioning , but more or less I think it should go along those lines . A: So what's your , uh , the comments or uh s Okay Mm-hmm . D: Simple design . D: It's what consumers want . D: It's almost like , Houston , we have a product here . D: Problem is obviously gonna be cost . B: Mm-hmm . D: Okay , I also have a f very simple presentation , because for the marketing point you have to see what the consumers want . A: Yeah . B: Yeah . D: I also have uh copied a different type of remote . D: If you can find me , where I'm at . D: There should only be one in here . D: trend watch . C: Sure . D: It's being modified . D: They're stealing our product . D: We've been giving simple questionnaires in different areas because th obviously we have to see what the com consumers are looking for today , 'cause uh trends change very very quickly . D: In six months maybe this idea is already gone out the window , so it's gonna be a question how fast we can act . D: Uh they already erased the rest of mine , huh . C: No , f go to findings . B: No , no . D: No no , no no . D: 'Cause I had another comment there . D: Uh the market trend . D: This is what we know from the last uh from the questionnaires from the the all the p surveys we've done , fancy and feel-good , that's what we've been looking for , something that feels good in the hand , that's easy to use . D: Looking for next generation of innovation , because all the remotes out there now , they're all very similar , they all do the same thing , we have to have something completely different . D: Okay ? D: Easy to use , has always has become has become another major interest that uh , with the whiteboard we can see that it's a remote that's easy to use . D: And I think this is another thing that's interesting is the consumers actually willing to pay the price for exciting tel technology . D: So even if we have a product that may be more expensive , if it comes out right , if they look it looks and feels good and has technology . D: The second two , you can see the last one is a very easy simple design . D: The second one , there is about uh forty-five thousand different buttons on it , which makes it fairly hard to read , uh very hard to use . D: The first one , I see that they put in a display . D: Now there's something else uh with the little flip-up , now we're adding all kinds of things in , but with the little flip-up , if you have a little display on the flip-up that when you close it everything is locked . B: Mm-hmm . B: Yeah . D: Maybe the display also makes it easier to use , because sometimes when you're looking for buttons , maybe if you see a display Okay Because I've seen mostly the standard ones , yeah . C: Context-sensitive instructions , depending on what the tel what mode the T_V_ or the D_V_D_ or something else is in . B: Right . B: Especially you might need something like that for training the speech recognition and yeah . D: Now you have it now you have one with the very simple also . D: The idea is simple , but with a display , so you can see what you're doing . B: Mm-hmm . D: So maybe if we can incorporate the easiness of use , trendy , fancy , feels good , uh with a display , wood , designer wood , designer colours , we might've Mm-hmm . B: Mm-hmm . C: You know , maybe what you could do is when somebody orders the device id you could send them like um a uh uh b some sort of a foam rubber um ball , and then they would squeeze it , and it would take the shape of their hand . B: Oh yeah . B: Yeah , so it's really molded to to your specific But th for that you'd also have to do sort of an average across families and things like that if unless everyone has their own personal remote . C: To t an and then you would know like um what the geometry of their hands would be and uh Yes you'd know what kind of wood to get . D: How hard they squeeze ? D: Resistance resistance , right . C: That's right , that's right , you wouldn't wanna go too far down that . C: Oh that that actually would uh increase the um the revenues we could expect , yeah . B: The sales , yeah . A: The Yeah . A: I hope so . D: No , but incorporating the three uh obviously it'd be something totally new on the market , totally different and from Although , what it was it uh it was uh Nokia that came out with this changeable colours . B: Yeah . B: Well , already the customisability is a really good sort of new gimmick . C: Mm-hmm . D: Right , you take it apart , and put on another face , take it off and put on another face and then they sold millions , millions . B: Yeah . B: Yeah . C: Right , mm . B: And that took off , yeah , yeah . D: So . D: So say with the f with the findings , with the research , easy to use something totally new . B: Mm-hmm . D: We have to come up with something totally new that is not on the market . C: We'd also have to wor um consider that uh who we were gonna get to make these custom cases in terms of manufacturing processes , we might wanna um learn about um labour laws . C: You know in different countries and stuff wher so we can do it cheap , but you don't wanna exploit uh labour in um third world countries . A: Yeah . C: So actually you could turn it y turn around and say that you're uh par the reason the cost is high for the device is because um you're paying a a working wage to the person who made the device . B: Mm-hmm . A: Yeah , but we can get a production in , uh , countries like , uh , India yes , yes , countries like India or China or Malaysia , so you can go a better features and better price and you can sell more . C: Cost of living is low . A: So Yeah , yeah , so Yes . C: Good , well th that'd be something that manufacturing would have to um explore more and to where Mm-hmm . B: Mm yeah . D: Where w Where it would be manufactured is is another step . A: So Yeah , so Yes uh , but uh that that we can that we can talk about the production later , okay , depends on the the quantity , okay . C: Yeah . D: We're here to design , come up with a nice product . B: Mm-hmm . C: Mm-hmm . A: So we don't need to have our own uh fabric factory or something , so we can have a tie-up with who the do the fabric , okay , for the different uh electronics items , then we can have a business tie-up and to get to cut the cost , okay , to sell more . A: So , but uh le let's decide first about the components concept and uh interface concept , okay , if is acceptable for both of you , what uh Ed was talking . A: And your design whether you want with the display or without display or just a simple , so Yeah . B: Mm-hmm . B: I think it depends , I mean I think it's a good idea , but we need to really think about how useful it's gonna be because theoretically with the T_V_ you already have a big display right in front of you . C: Hmm . B: So , if we're trying to keep costs down , then maybe sacrificing the display is a way to go . C: Hmm . B: I mean it depends on how much putting a display costs and what it would be used for very specifically what it would be used for , 'cause if it's only used for one little thing , then putting in a big display case or a big display that's probably expensive just to do the training on the chip for the speech recognition or whatever , may not be the most cost-efficient way to go , but that's just sort of speculation , I mean . C: Hmm . C: Mm-hmm . C: What do you think Ed ? C: Do you he liked the display in one of the concepts that you showed , um , do you know how much it costs , um , to to add a little display like this uh ? D: No . D: No no p spec It's 'cause we have to find out cost on it . C: Do you wanna take an action item to go find out ? C: Okay . C: Sorry about that . D: Um , no that's no problem . D: I'm here for the pushing it after it's made . A: Yes . D: I will market it . D: Once we get a price on it then we can market it . C: So the the advanced chip on print is what um what we've we've deci we've determined and the uh engineering industrial design is the recommendation , and um I think we've kinda come to some agreement regarding um this concept of a wooden case . B: Mm-hmm . C: A customisable and Uh I don't think so , no , I think they could be rubber like they are now , so you have that tactile experience of So um are we done with this meeting ? D: Nice beautiful mahogany red wooden case . B: What about the buttons , would Would the buttons be wood too , or Mm-hmm . A: I don't think so . A: Yes . A: Yes . A: Don't looks nice uh . A: Yeah , so uh what we'll do is , uh , we will stick with the the simple design for time being until uh th Ed find outs about the how much it's cost to the extra , in case we go for the display . A: Okay . A: So maybe what you can do is uh , both of you , you can come up with the the prototype , okay , the model . B: Okay . A: Okay ? B: Sure . A: Yeah , I hope , if is it okay if uh they will come up with the prototype design , okay . A: Then they can show you how it looks like , and then we can uh submit to the I will submit to the management . A: Okay ? A: Then meantime you can come up with the price , how much it's cost as extra for uh the display . C: And a marketing strategy . A: An and the marketing strategy , that's very important , okay . D: And marketing strategy , thank you . A: Yes . A: How much you can how mu how much how much you can sell extra . D: Fired . A: Of course you'll make money too , so it it's not only pay-out , you make money too , your commission . A: Okay , so , any questions ? B: No . A: So , by next meeting , so , please come up with the the prototype , okay , then uh , then we can proceed from there . B: Okay . A: It's okay ? B: Mm-hmm . A: So thanks for all your uh efforts and coming for the meeting again , and see you soon then . B: Okay . A: Okay ? A: Thank you .

The Industrial Designer gave her components concept presentation, which presented the components that will be used and how they will be integrated into the functional design. She announced that their only choice for casing material was wood, so she suggested an idea of having customizable wood cases. The User Interface Designer gave her presentation on the user interface concept for the product, and gave a basic layout of the remote's key functions. The Marketing Expert presented the marketing concept and discussed including a display to facilitate use. The group discussed the unique, custom design of the remote, and quickly talked about finding a manufacturer that could make the custom cases cheaply that still paid fair wages. The group also discussed whether or not to incorporate the display into the design, and decided to wait until the cost of adding that feature was known before adding it to the design. The Industrial Designer and the User Interface Designer were instructed to begin building a prototype, and the Marketing Expert was instructed to work on the marketing strategy as well as research the cost of the display component. The Industrial Designer and the User Interface Designer will design the prototype of the remote control. The Marketing Expert will find out how much the display component costs and will present his marketing strategy at the next meeting. The group decided on the features that will be included in the final design of the prototype. The remote will have customized wood casing and ergonomic sizing, voice recognition, a locator function, rubber buttons in a simple arrangement, an advanced chip, and a battery life indicator. The group discussed including a display on the remote, but the prototype will be designed without a display until the Marketing Expert finds out how much it would cost to add it. The group decided to contact another company to manufacture the product that could do it cheaply yet still paid fair wages. The number of options for the material used for the casing was restricted; the group was left with one material that could be used for the product. There was a lack of information on how much certain components would cost.

A: Good to see you all again . A: Let's see if that comes up . A: This is our functional design meeting . A: Um . A: Just a sec while my PowerPoint comes up . A: Et voila . A: Okay . A: Mm um we put the fashion in electronics . A: Let's start . A: Okay , our agenda today um just check the time , it's twelve thirteen . A: Um . A: I'm gonna do an opening , talk about um did you all get the minutes ? A: I e-mailed them to you . A: I'm also putting 'em them in the shared folder . C: Yep . A: So um then I we'll talk about our general objectives and have your three presentations . B: Right . A: Um I'll talk about the new project requirements I've just received , and then we have to make a decision on our remote control functions . A: Finally we'll just close . A: We're starting this meeting at approximately twelve thirteen and we have forty minutes . A: So First of all the functional design objectives . A: Uh we need to keep in mind the user requirement specification , what needs and desires are to be fulfilled , the functions design , what effects the apparatus should have , and the working design , how the apparatus actually works to fulfil its function . A: Okay , three presentations , um you can go in any order you choose um . D: Mm shall we go in the order that you just did it ? A: Sure , please do . D: I dunno . D: How do I hook my screen up ? B: I think , you might have to disconnect Rose . A: Yes I do . A: Yeah . C: Well there's a wee a wee plug just just that one there Ah that's it , yep . D: Where does it go ? D: Mm-hmm . D: Hmm , I'm not supposed to move this , but Where's function ? C: And then you have to press function F_ eight I think it is on your laptop . A: Function , F_ eight , yeah . A: The blue one , F_N_ . D: No signal . A: Is it plugged in all the way and you screwed it in and Mm 'kay . D: Ah , wait , 's screw in . B: Yeah . B: I I think you just have to push it in really hard . D: Push the screw . C: That's it . B: Oh , got it . D: Mm alright I've never attached to anything . A: It's taking it a little bit 'Kay there you go . B: Mm , neither have I . D: Alright , so , I don't know if you guys are able to get access to um the report that was online or if I'm the only one who is . B: Alright . D: But , I don't even know how to play this . D: No . A: Press the little presentation . A: It's the um it looks like a Y_ kind of over there above Draw . A: There , that one , there you go . D: Alright . D: So we're just gonna talk a little bit about the functional requirements that people specified when they were asked . D: Um I guess Real Reaction did some market research . D: They had a hundred subjects and their usability lab and they watched them watch T_V_ and recorded the frequency that they used particular buttons and the relevance that those buttons had . D: What they found was they analysed people's desires and needs . D: Focusing on their desires , um people specifically said that they thought remotes were ugly , seventy five per cent of the a hundred subjects noted that and that they more importantly though , eighty per cent said that they would be willing to pay more for a fancier looking remote . D: I don't know anything beyond what fancy means , but that's particularly of use to us , I think . B: Hmm . D: Um also they did some questions on voice recognition and found that the desire for voice recognition was inversely related to age , so younger people were more inclined to want something with voice recognition , whereas the older people in the like sixty and above segment or so did not really think that they would pay more money for voice recognitions . D: Um people also had certain frustrations , that I think that we could try to take into consideration with our design . B: 'Kay . D: That being people k um frustrated with losing their remotes . D: I think , over fifty percent of the people mentioned that that was their biggest frustration . D: People are also frustrated with the difficulty it is to learn how to use a remote and I think that ties back to what you were saying before just that there's too many buttons , it just needs to be easy to use . B: Hmm . D: It also mentioned something called R_S_I_ and I was hoping someone might be able to inform me as to what R_S_I_ is , because I don't know . C: Repetitive strain injury . D: What ? C: Repetitive strain injury . D: Ah . D: There we go . D: Wow . C: So if you Cheers . D: People do not like that . D: So I guess sort of the carpal tunnel type thing , people do not like that , um the repetitive use , I guess , caused a strain . D: Um looking at the needs people specified , the problem right now is that people's remotes are not matching their operating behaviour . D: People are only using ten per cent of the buttons that they have offered to them on their remote . D: And what people do most often is changing the channel and changing the volume . D: People also zap like to change the channel , about um sixty five per cent during an hour of use . D: So we really just need to focus in on those volumes and channel changers rather than things like the audio settings , the screen settings and the channel settings , because they're used much more infrequently and probably just complicate what's going on . D: So I think that some things that we might wanna think about , the idea of an L_C_D_ screen was brought up although they didn't have any details on what people's preferences on that were , so I dunno know if that's coming to me later , or something like that . D: But something for us to consider also just the phenomenon that less is more when it comes to the buttons on the remote or what we wanna make easiest to use , make sure that , you know , something like an audio setting isn't given as much importance and visibility on the remote as something like channel changing that's used a lot more often . D: And basically in order for us to win over to the consumer we just need to focus on what it looks like , that it has a fancy appeal and that it's not ugly and that it feels like the way they're gonna use it , so it doesn't give them any hand injuries or things like that . B: Hmm . A: Thank you very much . A: That was that was great . B: Mm 'kay . A: Um 's move on to the next presentation um on effects . A: Was that you ? D: Hmm . A: Great . D: Yeah , have I unscrewed it ? A: Push . A: User interface , right . A: Interface . D: Here we go . D: Mm-hmm . D: And I think that's in the shared , if I did it right , if anyone wants to look at it . A: Mm 'kay , thank you . B: Okay , great . A: Okay . C: Here we go . C: Right so I'm gonna talk about the technical technical functions design of the remote control um . C: We need to start by considering what a remote control actually is . C: It's a device that allows us to produce certain effects on our television , so i it's basically a communication device . C: We we tell the remote control what we want to do , it sends a message to the television saying change the channel , change the volume , uh yeah , adjust these settings , adjust the brightness . C: Um how do we actually go about designing a new television remote control ? C: First thing to do is to come up with the design specifications . C: We need to know what our final product is gonna be like , so we need a a clear idea of exactly what this product does , uh how it works , and what the end-user is gonna want from this product . C: Um . C: Oh , a way I'd suggest that we could go about this is by designing uh several different prototypes of user interfaces for this product , um and then uh trying to get some feedback uh about h how well these particular prototypes work , uh sorta find out what people think of 'em . C: Um using a remote control is is quite a subjective experience . C: Um , and different different people sort of prefer different things . A: Hmm . C: Um we should remember that remote controls are a a fairly standard piece of equipment . C: When a users using a remote control , he or she expects the buttons to be in certain places . C: So in some sense we're gonna we're gonna have to aim for a device which is fairly conventional in design uh so that we're not completely shocking people . C: But I think within that there is also room for us to introduce novel ideas uh and to make something that's that's perhaps a little bit different , something that stands out . C: Um also in in designing the user interface we need to consider practicalities . C: Uh the first of these is is technological ye uh what can we do with the current state of technology as it is . C: The second is is economic , uh we need to find a balance between features and price . C: So as you mentioned things like voice recognition would would add to the price uh but it would also im improve the design of the product . A: Hmm . C: So I had a look on the on the web uh to see if I could find a few examples of existing television remote controls . C: In analysing these we can consider what what things what's good about them , uh what things do they get right , what's bad about them , what's wrong with 'em , um how we can improve on the designs that that that I found and what can we do to make our product stand out from from the large majority of remote controls . C: Here's two examples uh probably at the extreme ends of the spectrum . C: Um on the left here we've got uh an engineering-based design for a remote control , so it's one that's got lots of buttons , it's it's fully featured , everything you might possibly want to do is there , you know , it's got forward , backwards , up , down , channel numbers , volume , uh freeze frame . C: Yeah , it's it's fully featured and it might take a while to get to learn to use it , but once you've learned it you can you can do whatever you want with your T_V_ . C: The one on the right is a lot more basic . C: It's just got the essential functions of the T_V_ changing the channel , play , stop , volume . C: It would be a lot quicker to learn to use it , but again th it's it's swings and roundabouts . C: There are disadvantages , you can't use it say to to freeze the television picture . C: Uh there's a lot of features that are missing from that remote control . C: So we've got to to find our find a way of striking a balance between the two . C: Um as I said before , remote controls are subjective , different people want want different things . C: Um personally wa what I want from a remote control is a device that's simple , it it's easy to use , uh it's got big buttons for doing the things I do most often , changing the volume , changing the channel . C: It it does everything that I need it to uh , as I said before , I'm quite lazy , I don't wanna walk across the room just to adjust my television . C: I also want something that that looks cool , um and that that feels good , that's ergonomically designed . A: Mm 'kay . A: Thank you very much . A: That was very useful . A: It's funny to see the drastic difference between those two remotes . B: Hmm . A: Um . A: And neither of them were very pretty , you know ? D: No . B: Yeah . B: I think that could be our selling point . A: Mm . D: A fashion fashion remote . C: I think there's there's certainly a market for technology that looks cool . B: Right . A: Mm . D: Mm-hmm . C: And I think that's that's why companies like Apple've 've 've made a lot of progress . B: Hmm . D: Yeah . B: Right , I really can't see what I'm doing , so does anyone have a Ah-ha , look at that , showing up already . A: You there it is . A: Lovely . D: So wait , did it let you go on the Internet or was that just what it let you see ? C: Uh that was just on the d on the company web site , yeah . D: Okay . D: 'Cause I was like googling and then I'm like wait it won't let me google . A: Hmm . B: Yeah . B: Alright um No , how do I play again ? A: Um the it's right above Draw . A: There are three thingy if it's way at the bottom . B: Ah . A: Under three icons and it's the one that looks like a desk . A: Yeah , that one . A: There are Y_s . B: Okay . B: So this is our working design presentation . B: Um I had a bit of some issues with this , because I wasn't able to find everything I needed , but I guess that's we're still in early stages . B: Um so , yeah , this is this . B: Though th the thing about working design is the what we're trying to do as a working design is figure out how the aparata apparatus can fulfil its function . B: Um one of the examples that kept coming up for me is that a coffee grinder . B: It works because it converts electrical energy to grinding the beans and then you put the bean through a filter and that filters out , and then you get coffee at the end that's nice and hot because of the combination of electrical energy and then the other things that are brought in to make it work . B: Don't know if I'm explaining that very well , but how do I get to the next s ah . B: So h the method as um working designers figure out what you need to make it fulfil this practical function , what what needs to be done and how do we convert all the elements to make that done . B: So wha the easiest thing to do is to break down all the points at which you need something to happen . B: So you make a schematic of the way that the the energy is converted tsh towards this practical function . B: And then I think the easiest thing to do is gonna be work on each task separately . B: So um Uh . A: You just press yeah , just click . B: Uh . A: That'll be fine . B: So the findings that I got uh very just very briefly is that you have a choice of the way that the information is projected to the receiver and in my opinion infra-red is the best way to do that 'cause you don't need a sight line . B: So that's one thing we're gonna work on . B: Um the user interface is critical here , because a lot of the things that happen in a remote control happen through the chip that controls that converts the electrical energy into data , which then goes through the infra-red , so the the chip that uh I think Ian is designing , is gonna be crucial . B: And really it all comes down to the to the user , because they're the one that's controlling most of the working design . B: So the components that we find here are the energy source , you know the battery or whatever that's gonna m make it work , then the chip , which converts the data , the user that's controlling the chip , and the infra-red bulb that's gonna let us move the data to the receiver . B: So you have four main components and they are designed sort of like this . B: You have your energy source right there which then um brings uh energy or information to the chip , which is also controlled by the users . B: You have energy going to the user who's controlling the chip ooh 's not what I wanted to do uh uh . A: Um yeah use that thing you can go back , previous . B: Previous . B: Sorry about that , guys . A: Pardon . B: Oh . A: Oh , well . B: No , no , no , no , no . A: Okay . B: Okay , let's just get back to my schematic here . A: Ye Double click on it . A: With the right with the left hand one . B: W yeah , yeah . B: I think it's frozen . B: Here . B: Don't show me that tip again . A: There we are . B: There we are . B: Sorry about this , guys . B: I'm kind of pathetic with things like this . B: Um alright . B: So you have your energy source , your user interface who's controlling the chip , the chip also uses the energy , and the chip through the use of the user interface is gonna control the switch which will work your infra-red bulb , which will then bring the data to the receiver . B: So hopefully that makes sense for everyone in my kind of garbled way . B: This is the the parts of the working design that need to be figured out . A: Mm-hmm . B: And personal preferences , besides the fact that I can't spell , we need a long-lasting energy source , people don't wanna be changing it a lot . B: We need a chip that works well with the user interface , that isn't too complicated . B: We need a straightforward interface , like Ian was saying , simple , not overwhelming it with information and we need a reliable and clear infra-red signal , so that you're not waving your remote around and having to get frustrated and go do it by hands . A: Mm-hmm . B: So that's pretty much it for the working design . A: Excellent . A: So , um . B: Rose , do you think you can give me a hand with this ? A: Yes , absolutely . A: Ah I can never tell which way to turn these things . B: Yeah . A: Lefty loosey , righty tighty , right ? B: Yeah . C: What's up ? C: Lefty loosey . A: Lefty loosey , righty tighty . C: Uh . C: Never heard that before , that's good . A: Oh yes . C: I'll think of that every time now . B: It's gonna stick in your head . D: Yeah , that's a good one it'll stick with you . A: Mm 'kay . A: Um I have nothing on my screen . A: Just a sec . B: Mm . A: Here we are . B: Ooh , no signal . A: Okay , yeah , it's fine . A: Okay , requirements . A: We have a couple new requirements that I was just e-mailed right before the meeting and that we have to keep in in um in mind as we're creating this . B: Okay . A: We didn't bring it up yet , or at all in the meetings so far , but we're not gonna work with teletext because um well it that's been taken over by the internet , so we're not gonna worry about um we're not gonna worry about that . D: What's teletext ? A: Um . B: Uh , it's a British thing . D: Oh . C: You don't have it in the States ? D: Oh , so Mm-hmm . B: No . A: It no . A: W d could would you care to explain it ? C: Oh , I didn't realise . C: Um yeah , it's like a I suppose it's kind of similar to a very very basic web browser . C: Um you have like you have uh numbers on your remote control , uh y and you type in the page number you want , so like you type a hundred on your remote control and this this kind of index appears on the television screen with just some some text and some very blocky looking graphics on it . C: And you just type numbers to go to different pages and it gives you information , mostly rather boring stuff like what's on T_V_ next and share prices and that kind of thing . B: S Lottery numbers and sport scores . C: Yep , news headlines . B: But if you ever see the T_V_ saying like go to page one sixty on Ceefax now , that's what they're talking about . A: How ? D: Oh . C: It's earl it's pretty old technology . C: It's like nineteen eighties . A: Okay . D: That explains a lot . B: I have no idea why we don't have it , but 'Kay . D: That's good . A: Interesting . A: Okay um , well , we're not gonna the management has decided we're not gonna work with that . A: Um Okay um and we're also gonna w like your question earlier um whether this is going to be t for television , video , or etcetera . A: Just for television . A: That's what we're focused on . C: Right . A: Um otherwise becomes to complex , we wanna get this out um very quickly . A: We only have a a short amount of time . A: Um and finally there's more marketing , I think , um , our corporate image has to be recognisable . A: So while we're gonna make it look pretty we need to use our colour and our slogan i in the new design . B: Mm . C: So what's our corporate image like ? C: It's It's kind of yellow colour with uh we put fashion in electronics . A: Looks like , yeah , kind of a yellow and black and we have that the emphasis on the R_s in um mm-hmm . C: It's like double R_ . C: Yeah . A: But it's , yeah , we put the um fashion in electronics . A: So we gotta keep that in that in mind . B: Okay , so we want something that looks good and is yellow . A: Yep . A: Yep . A: Yeah , or ha maybe some buttons could be yellow . B: Okay . A: Like , we can we can play around with it a little bit . A: Um . A: Okay , we need to talk about our functions and our target group . A: We need to decide who our target group is . A: You um in your analysis of different market um of the marketing , you identified that different groups wanted different things or had certain preferences , for example that um that older people didn't really care for um voice recognition , but younger people did . D: Mm-hmm . D: Mm-hmm . A: Um and so who are we aiming this at ? B: Well if we're gonna say that function um fashion we put the fashion in in electronics then you automatically , I think , a sort of younger group that that's who's gonna be attracted to this . D: Yes , I do think , who's gonna have the money to buy that also , that one ? A: Mm-hmm . A: It's gonna be twenty five Euro remember , so um it has to be avai marketable to um whomever it is . B: Mm-hmm . C: Is it is it something that's gonna be sold separately from the television or is it something that comes w with a television ? C: 'Cause that would affect the way that we market it . A: Well at least right now what we're doing is um deciding on just the remote itself , so it will probably be sold separately , twenty five Euro by itself . C: Right . C: Right , okay . D: The only break-down that I was given in terms of age was the voice activation and basically there's a big jump , after thirty five people don't really care if it has voice , so it's like basically fifteen to thirty five that think that that's a good idea . B: Mm-hmm . D: I dunno I'm gonna be given any other numbers broken down in terms of age later , but if that's sort of the only quality that we have that is divided into age then we would wanna stick between the fifteen and thirty five range . B: Yeah , that's probably uh a population w quite a little bit of disposable income for use on technology anyway , so that might be a fairly good target group for us . C: Yeah . A: Now , those are that's all specific for speech recognition . A: Are we gonna use that as one of our functions ? C: Um . B: Mm . C: I I would say no , because it's gonna add too much to the price . C: Especially if we are marketing it as a separate product , people are gonna be paying uh , well , uh we've got a price limit of was it twelve twelve and a half Euros for to produce it ? A: Mm-hmm . A: Mm . B: To produce it , yeah . A: To produce it , yes . C: And I wonder if we can get voice recognition into that twelve and a half Euros without having to make too many other compromises . A: Mm . D: But what else are we gonna put , I mean not that I'm really gung-ho about it , I don't know what else you can put in a remote to make it technologically advanced though . D: So like other than just making it look good , how is it I mean it can look really great and still have the same up-n-down buttons and why's anyone gonna buy a new remote ? C: Yeah . B: Hmm . B: But right . B: Well but why are we why are we aiming for a technological advancement ? B: Everything we're talking about is ease of use and simple and that doesn't necessarily mean more technology , in fact it could use it could mean , not . D: Mm-hmm . A: That's a good thing to keep in mind . B: If they might be overwhelmed with with remotes that have too many buttons and too much technology . D: If someone's looking to buy a new remote , don't they want like an upgrade ? D: I dunno . A: Upgrade ? A: Well , we can look for we can look at upgrade or we can look at um user-friendly . B: Yeah , simplification . C: Yeah . A: Simplification , so Uh-huh , mm . D: Mm-hmm . B: They could have a crap remote that came with their T_V_ that's just impossible to use , or maybe it broke , or maybe they're just missing it . D: Mm-hmm . A: And we also need to talk about if we're only gonna have the very simple ones or also have the other ones just separate somehow or Kind of pull out of the side . B: Hmm . D: Can you like I mean this may be too complicated , but , I wish I had something to explain it , like if it was just a simple , either this way or this way , that had like the main buttons and then you could like pull something out , kind of and like you got the rest the buttons , but the rest of them like went in . C: Yeah . B: Ooh . C: The remote There are remote controls like that , yeah . D: Do you know what I'm saying ? C: Like some T_V_s they have a sort of uh a sliding screen on the remote control of it that hides all the complicated buttons . A: Mm . B: Ooh . C: So if you wanna do something complicated like programme your television or re-tune it , then you you open up this little hatch or or slide the screen down and there's all the all the special buttons . D: Mm-hmm . A: Mm-hmm . D: 'Cause then 's like people who don't wanna ever look at them , never even have to see them and if you like get the instruction manual that comes with it and you just don't even read it then you'll never even know that those things can pull out . B: Mm-hmm . A: Mm-hmm . C: Yeah . A: Mm-hmm . D: And you're a happy person and everyone else doesn't have to have like two remotes , one that has the easy ones and one that has more complicated ones , but 's all still in one . B: Yeah , that's a good idea . C: Yeah . A: Mm-hmm . C: I think that's a good idea , yeah . B: Mm . A: Um we have to be careful that that that doesn't impede um the chip transmitting information , but um that's gonna be mostly technological thing . D: Yeah . B: Good point . C: Yeah . B: Yeah . A: Um . A: Okay um , so what are we emphasising ? A: I what in this project ? C: Si simplicity and fashion . D: I think simplicity , fashion . A: Simplicity and fashion . B: Yeah mm . A: Okay , those are very good goals , I think , um that we have to keep in mind in with everything we do . A: Simplicity and fashion and , yeah , or usability speci however you wanna say that , which includes um an emphasis on making the infra-red very functional , so that you don't have to travel around a lot . D: Mm-hmm . C: Yeah . C: Yeah . D: What can you do to like make the infra-red more functional , like why would it not be ? A: Um . D: I'm just wondering . A: I think it's a lot to do with battery , but that's just my Mm-hmm . D: Okay . B: The battery and that I think that the chip takes the data and presents it well , without sort of scattering . D: So 's just the quality of the chip . B: Yeah . B: I think so . D: Okay . B: The quality uh quality of all the components really , I mean , we can't really do anything shoddy work , 'cause it's gonna be visible down the line . C: Yeah . A: So our target group , we're saying , fifteen to thirty five ? D: Well , I dunno how useful that number is if we're not doing Yeah . A: S voice recognition , which I kind of I kind of feel like voice recognition is not necessary in a remote control , like it might be necessary for a T_V_ but not for the remote c , you know . D: Yeah . D: I don't . C: It's , yeah , it's pretty it's pretty high-tech . B: Mm-mm . A: Seems a little bit Mm-hmm . B: Yeah . A: Yeah , and it might be too expensive . D: And if the whole idea is you're using a remote then why would you have voice , like you know what I mean and then it's like you wouldn't need a remote you'd just talk to your T_V_ . A: Mm-hmm . A: Yeah . C: It's for , like , the ultimately lazy people , who can't even be bothered to pick up the remote . B: Ooh . B: Yeah . D: Mm yeah . D: Maybe I mean if I get m more numbers , I'll e-mail you before the next meeting in terms of ages . B: I Mm-hmm . D: But this doesn't divide up anything and there was only a hundred subjects also , which isn't , I mean , really isn't that representative , especially if it's a hundred subjects that th they then can subdivide into age groups that means there's very few in each age group , so Twenty to like fifty five . A: Mm-hmm . B: Yeah , but I th I think regardless we're we're aiming for the under sixty five or something . A: Under sixty five , okay , that's a good start . C: Yep . A: Um . A: I'd say we're uh can we narrow it down to maybe um teenagers and families ? A: 'Cause that would go up to like fifty ? B: Or like single professionals or something . A: Okay , single It's it's hard to narrow it down . B: Yeah . D: I dunno . B: It's really hard to figure out right now . C: I think the product appeals across a quite a broad range of ages . A: Mm-hmm . C: I mean , we we said simplicity is is one of the features , so it's going to appeal to people , maybe people who have problems with technology , you know , people who get scared by having lots of buttons , and that might be older people , but then we've also got fashion , which is something that definitely appeals to younger people . A: Okay . A: Mm-hmm . B: Yeah . D: Well maybe we don't have to defi define the target group by the demographic of age , maybe we can define it by like the demographic of like h t how much money they have to spend or something like that , like , well obviously it has to be someone who owns a television , and like how recently have they bought their television like that sort of thing . A: Right . C: Yeah . C: Yeah aim for a an income group . B: That's a good point . A: Mm-hmm . A: Mm-hmm . B: Yeah . B: Mm . A: So maybe it's more useful to d d to define objectives like fashion and simplicity than to find specific target group as far as age is because , yeah , things so different will appeal to different people , but Okay . B: Yeah , t probably . C: Yeah . A: Um oh , there're a couple functions do we want something so that do we want some kind of thing to find it if it's lost ? B: Mm . D: Yeah . A: Like a button on a T_V_ you can press and it'll ring or something , I don't know like or beep ? D: H I mean , like I said before , fifty per cent of of the fru f like frustration someone can have that was the biggest one and half the people said that happened and we all mentioned it before we knew about it . A: Mm-hmm . C: Yeah . D: And if we're talking about making something easy that sort of goes along with it so it wouldn't be like a random thing to sort of add in . B: Mm . D: It would be relevant to like the overall goal I think , so Hmm . A: Mm . B: Yeah , that'll probably be good . A: Okay , we have to we have about four minutes left to define our functions . A: So let's do that quickly . A: Um so we want something to keep it from getting lost . C: Yep . B: Yeah . A: And we want um we want large buttons for the essential things . C: Yeah . B: Yeah . A: Large , accessible buttons for the essentials . A: We want a possibility to um to get um a possibility to get the extra functions . B: Mm-hmm . C: Yeah . C: Which are kind of hidden away in some way or well not hidden but they're uh they're not as prominent as the main features . A: Mm-hmm . A: Um , yeah , hidden way . A: And we also want it to be fashionable , which I'm not sure if that's a function so much as a um yeah Mm-hmm . D: on your coffee table , it's not like an eye sore , that kind of thing . B: Yeah . B: Alright . A: Okay , do it . A: Any other essential functions that we need ? A: Battery ? A: Do we need a long-life battery ? B: Battery battery use . B: Yeah , but I think that goes in with simplicity and ease of use really . D: Yeah . A: But we might as well . D: So you never have to change the battery . B: Yeah . C: We should maybe investigate whether it needs a battery at all . C: I suspect the remote control does need a battery , but I dunno if you can Yeah . A: Yeah , I would imagine . B: Yeah . A: Just 'cause it is an electronic device , the Charging . B: Mm . B: It I think it does . B: I don't I don't think of a way you can operate a chip and convert that much data without without one . C: Yeah , without the energy , yeah . B: But you could maybe have it in a little charging station like a mobile phone , or like a little cradle for your iPod . C: Yeah , that's that's possible . B: You could we could maybe do that instead . C: Yeah . B: So you don't ha you got like a rechargeable battery . C: Yeah . B: I dunno , that might contribute to less people losing it too if it it stays in one place . A: Mm-hmm . D: Mm . A: We have to think about um space in living-rooms , too , like 'cause they're I mean , would you put it on top of the T_V_ ? B: Mm . A: I don't know , just think okay , that's that's a good idea , we'll keep it . B: Yeah . A: Think it's And maybe fun . B: That's just off the top of my head . A: Okay . A: Um 'kay we're gonna conclude now , has everyone said their functions and 'kay . C: Yep . A: Um after the meeting we're gonna each complete a sks um a questionnaire and a summaries summary . A: I don't know what summarisation . A: Um and then we'll have our lunch break . A: After that we have thirty minutes of individual work . A: Um I'll make sure to put up um the minutes and the project documentation and including these PowerPoint slides . A: If everyone could do that as well , that'd be great . A: Um you each have individual actions , I_ um I_D_ Industrial Design you've your components concept , User Interface , the user interface concept , market trend wa watching . A: And as as per last time you'll get specific incrat instructions from your personal coach e-mailed to you . A: And hopefully , I hope , next time you'll be able to access more of the web site that they they seem to tell you that you could . B: Yeah , who knows . A: It's kinda frustrating , but um Be sure to note any frustrations or any um issues that come up in your um in your um summary . B: Okay Sounds good . A: Mm 'kay ? A: Great seeing y'all . D: It's good . D: Did you um were you able to like put yours in the group folder ? B: Yes , I just did that . D: Okay . B: Hopefully it is there for people . D: Yep . B: Yeah ? A: Looks like there are um looks like there's a second one kind of of mine that's that I didn't do , it's from like an earlier project , I think so um Under the shared folder , I don't know it might not even be under yours as well . B: Yeah . B: Okay . D: Where is that ? D: Yours is I only have three , I just have like our three . B: Technical . B: So in there we have technical functions presentation , working design presentation and the functional requirements . A: Projects . B: At least that's what I have in . B: Yeah , that's what I have as well , R Rose So . D: Yeah . A: Okay . A: You don't have mine ? D: No , but that's 'cause I think yours is in the e-mail separate , like it's not on the server . A: S Mm . B: Yeah . D: But if I open it and then save it , probably will be there . D: Oh wait , never mind you can't save it to the Okay . A: Okay . A: Well I'll figure that out in the meantime . B: Okay . A: Okay .

The project manager opened the meeting and stated the agenda. The marketing expert discussed user preferences in terms of the appearance and use of remotes, finding that users wanted fancier looking remotes, disliked losing their remotes, wanted remotes with fewer buttons, frequently use the channel changing and volume buttons, and that younger users wanted speech recognition. The user interface designer described how a remote works and how to go about designing one. He presented two remotes currently on the market and the advantages and disadvantages to each design. The industrial designer described the interior workings of a remote. The project manager briefed the team on some new requirements and led them in a discussion about their target group, the option to include speech recognition, how to find a remote when lost, and batteries. Each team member will complete a questionnaire and a summary. The team members will spend time on their individual work. The project manager will post the minutes and project documentation. The team members will post their project documentation. The industrial designer will work on the components concept. The user interface designer will work on the user interface concept. The marketing expert will work on trend watching The team will not work with teletext. The remote will be used only with televisions. The corporate image must be recognizable on the remote. The team's design will focus on simplicity and fashion. Rather than define a specific target group by age, the team will define objectives such as fashion and simplicity instead. The remote will contain a function to aid in its recovery when lost. The remote will have large buttons for essential functions. The remote will have a possibility to get extra functions. The buttons for extra, infrequently used functions will be hidden in the design in some manner. The remote will have a charging station. Deciding on a target group. Whether to include speech recognition in the design of the remote. How to make infra-red more functional. What sort of battery to use.

C: . A: Afternoon guys . A: It's gonna be . D: Rock and roll . A: Oh . A: 'Kay . D: So do we need to re-train Mike on how to put his mic on ? C: Think s Mm . A: We may do . D: Okay , can he get it all by himself this time ? A: I dunno , I'm feeling like a big boy . C: Pro Probably not , 'cause he's 'S been listening to too much . D: So I believe I can fly . C: He's getting retarded . B: Alright well we got some exciting stuff for you guys . C: Yay . C: Or not . B: Or not . C: Yeah . D: Just what I needed was something exciting . D: Remember , I'm an old man . A: 'Kay , ready to go ? B: All ready . A: 'Kay so we've got our conceptual design meeting . C: Apparently I'm old as well . A: Hopefully we've all got exciting ideas now . D: Thirty's really young , eh ? B: We do . A: Uh k exciting ideas . A: 'Kay so here's our agenda our agenda . A: Um I'm gonna open . A: I'm gonna talk for a bit about what we're gonna do . A: I'm gonna take some notes . A: We're gonna all do a presentation , and then hopefully we're gonna make some decisions now . A: Yep . B: Alright . A: Well when I say hopefully , we have to . A: So I'm gonna let you guys talk before we make decisions . A: And does anyone really want to go first ? B: I guess I'll go first . A: You p two ? B: Yeah . A: What's Components design . B: Component , I think . B: Yeah . B: Yep that's it . C: Presented by name . B: My name is . D: Jose he man is . A: Your name is name ? B: My name is name . A: Huh hi name . C: My name is Inigo Montoya . C: You killed my father . B: Sorry I did this in a bit of a rush . C: Prepare to die . D: N name . B: So so here's a look inside your really old-looking remote control . A: Right . B: Um you've got a printed a printed uh circuit board here , and you've got all these buttons which kinda press down little rubber nubbies into these little holes that activate Yeah we've all broken a remote control . A: We've all broke a remote control ri um s yeah . D: I've I just love you tech guys , huh . B: So you've also got um you've got your chip here , your batteries here , and some sorta electronics . B: Um Well so you've got here's here's a transistor , and this amplifies your signal , um you've got the L_E_D_ here on the end of the uh uh on the end of the printed circuit board . D: They just Yeah y do jabber . C: Yeah there's a thingy and a dingy and Nah . A: You press this and it does th I dunno who and whatnot . B: Um you've got a couple diodes here for I don't know who and whatnot . B: So exactly . B: So um we've got a i in this in this uh drawing he uh in this example here , this is a eighteen pin um uh chip I dunno . D: P Yeah . B: Uh it's two double A_ batteries . B: This is pretty standard remote . B: So here are options for our power sources . B: You can use a basic battery , which we've already discussed , um th our tech department also said we have the option of doing some kind of hand dynamo where maybe you crank it or something like that . B: I don't know if that's really I don't know we got some qu crazy guys down there in that department so You shake it . A: 'Kay . C: I wanna change that . A: Okay . D: I I gotta I gotta flashlight , and uh yeah but it's interesting 'cause you shake it like this . D: Like this . B: Yeah . B: So that's the next bullet is the um the kinetic provision of energy , so it's like that flashlight where you have to shake it . D: And that's on the camera . D: Yeah . A: 'Kay . B: Uh we've got solar cells , which I don't think is a very good idea because um you could not use your remote at night which doesn't make a lot of sense . A: Mm 'kay . B: And finally we've got our cradle o our power cradle idea . A: Okay so we basically have battery versus cradle here ? B: M battery versus cradle I think is yeah . A: Okay . C: I like the kinetic . A: So we have battery versus cradle It's actually a novel thing because you could sell it a as a novelty , just to be actually serious for a minute here , you could Mm . D: I g I I figured you would . B: It could be fun . D: Yes . D: Yeah . B: Yeah . B: Well it is it is more uh I mean it is more eco-friendly than the than the cradle 'cause you're still using power off the grid with the cradle . B: So um our case design . A: Hmm . B: We have uh choices in materials and choices in the general shapes that we can do . B: Our material choices are a plastic latex um ty or plastic , a rubber latex type thing , uh wood , or titanium . B: If we go with titanium we're gonna be uh limited in the amount of shapes we can do because it's tough to shape the titanium , and uh Yeah pers I think wood i I I can't see anybody wanting to use a wooden remote , it's just anti-technology really , you know . A: Wood wood would ge would give us a little bit of a marketing niche , wouldn't it . A: Nah . D: It it it Uh . A: Okay . A: Hmm . D: Uh uh to me in a marketing sense it's not it's not relative . D: We can we can o we can uh accentuate whatever whatever product you put in there we can find a way to accentuate it . B: Right . B: And what we may be able to do , and I think this might be the best option is to combine some a couple of these . A: Okay . B: Um my recommendation personally would be to do some kind of a plastic inner shell with a like a rubber outer shell , to make it um to mak uh like a thick plastic inner shell and a t um kind of a to have that rubber outer shell to make it more durable , and also maybe i I think it feels a little better than the plastic . A: 'Kay . A: Do you get a good grip on the rubber ? B: Yeah um Yeah . A: Yeah okay . D: And if you make it from that super rubber , when you drop it on the floor it can bounce right back up in your hand . D: You don't even need to lean down to get it . B: The advantages of working with plastic and rubber is w we we'll have a lot more um options just in terms of shape because you can extrude plastic in basically any shape you want . B: So um and then we can cover you know the breakable bits with rubber yeah so um But basically these are curved and double-curved I I believe that the tech department , in their um in their message to me , that they were referring to the number of th curves in the bottom . A: Okay . B: I have no idea exactly what they're talking about , but that's what they told me , uncurved , flat , curved , or double-curved . A: Okay . B: I would guess this like this pen would be kinda like a double-curved , where it's curved on m m multiple axes , right ? B: I think curved means just curved in one axis and double-curved is curved in two axes or surfaces . A: Okay . B: I have no idea . A: I think it might mean something like that sorta shape because a double curve rather than a yeah that's what . D: Mm-hmm yeah that's yeah that's what I see . B: Oh okay oh like a wave , okay . D: Yeah that's what I see also . B: Alright that makes sense okay . B: Um okay , with the interface we have the following options , we can u we can use push buttons , we can use a scroll wheel with an integrated push button , and L_C_D_ display , or multiple scrolling wheels . D: Ooh . B: Um so these are all options that the user interface guy can uh has at his disposal to put together a user interface . A: Okay . B: For electronics , we have these very technical um descriptions here . B: A simple chip , which is the least expensive , but I have no numbers to give you , a regular chip , which is like the medium porridge the medium expense uh Yes the difference is , with a simple chip a simple chip will operate oh why doesn't this scroll up ? A: D do we have actually any concept of what the difference is between a simple chip and an advanced chip ? B: Previous previous , okay . B: A simple chip is required to operate push buttons . B: Um an advanced chip is required to to operate um the L_C_D_ display , and it didn't say specifically , but I I have a hunch that a regular chip is gonna be the scroll wheel and the multiple scroll wheels . A: Okay . A: Okay . B: So but yeah . A: Yeah that makes sense . B: That's the end of my presentation . A: So presentation from I guess design would go best . A: Next . A: Technical functions or interface concept ? B: I think No . C: Oh interface concept . A: Yeah that's it . C: Very long presentation . A: Yes , but it has your name on it . C: Well that doesn't bo bode well for it for it tats as well . C: Um so , somehow that thing's too big , but um okay um our uh manufacturing division wanted the speech recognition . C: They say they could put it to work but um we don't think so . C: No . C: It it it you'll be you know be affected by the by the other speech and Yeah and and fighting for the remote would not be fun anymore , and I think that's one of the things we wanna keep . B: If the T_V_ is working , yeah . B: That's just I mean it'll if somebody says up in the middle of a television show , it's gonna change the channel . B: So Well then why don't you just press the up button ? A: But what if you actually had to press a button to make it recognize ? A: So if you pressed it and went , up ? C: That kinda would r d yeah . A: Man yeah . C: That would kind of lose it . A: But if it's just one thing with a button that you can just go Up . D: That's right . B: Even still there's gonna be interf th there's there still will be interference from the T_V_ . B: It might not be it might not be completely confusing , but I think you'll still y it's still I don't think it's practical at all . A: Yeah , okay . B: I think it's a bad idea frankly . C: Yeah so um taking that away , our uh the the the rubber but rubber buttons are the more reliable it's the the ones that would al would allow us to to market our product as being you know less prone to damage and more resistant to things like spillage of liquids over it or you know mistreat misuses as it happens to remote controls . A: Okay . A: You guys know your stuff . C: Um as for the point that we making about losing it . C: Well , we wanna small r remote control one side because uh we want it to be cool and uh designed , but um apparently um market shows that bigger s bigger um remotes get less lost , about But um yeah I think we we need to compromise between those two and somehow we'll do that . B: That I would believe . D: Mm-hmm . A: Mm . C: Somehow . C: Um so the the what I would propose is something more or less in the uh direction of what is to yo the right of that slide uh but without with a l a less complicated um design , so the numbers , the volume control , and channel control , and teletext access . C: Uh the volume and channel control can just become those the the four button array as in if it was a round dial . B: Mm-hmm . C: And um if you just think about it as the one to the right but with the numbers and the four buttons plus maybe a centre one with teletext . A: So we're suggesting doing a sorta scroll wheel thing for the volume ? C: Ye no it's not i i it's just four buttons that are on a cross , so that you ba basically can control all of the important tasks from that alone . B: That's not a scroll wheel . A: Nah . A: Oh okay okay . A: I see . B: Right . B: Instead of play , stop , rewind , and fast forward there , that's up , down , louder , and quieter . A: Uh , okay . A: Okay . C: Yeah um yeah so I think we w we go for something mid-sized , so something looks good and uh is not too prone to get lost . C: That be it . A: 'Kay . A: So on to Y functional requirements or trend watching ? D: I dunno . B: Trend watching has a later date there . D: Trend watching I guess . D: Trend watching I believe . A: forty six nineteen fifty seven . D: See what it looks like . A: Yep . D: It's been so long . D: Well I don't know what to say . D: When I s when I see the when I see the product I I I I don't wanna buy it . D: I see so many of 'em out there . D: There's nothing about that product that makes me wanna choose that product over other products that are out there . B: Are you talking about the picture ? D: Yeah yeah . B: That's not our that's not our b design , that's just a that's just something he a a graphic he used to show you the layout of what the layout of the buttons might be like . D: Okay . D: Okay . D: Okay 'cause 'cause right now I don't have too much to say about how to market this product because we don't have a product to market yet . D: And uh from from talking to Mike is that we have we have uh we can market a more expensive product now . A: Mm . D: That's what I understand so , hello . A: Upper management said yes . A: Uh e excuse that , that's a bit of spam . D: And and so yeah I'm a I'm a little bit stuck right now in that what uh w what is it that I'm gonna market ? D: Uh without special or increased marketable features I don't believe the product has a consumer demand . D: Uh I like the idea of of the scroll makin there are so many people making these products at this price right now . D: What are we gonna do to make this one special and unique ? B: What's special and unique about a scroll ? D: Uh well I don't yeah it's I I just see it as different . A: It's cool . D: I don't say it's specially mm I don't say it's special . D: Uh I say that it's different I what I'm looking for as marketing is m give me something different . D: I give me a lower price , give me a higher price , give me some new technology , don't give me the same thing that everybody else is putting out there on the shelf it's f at the same price . D: I need something to market about this thing . D: We're we're a new firm . A: I'd I'd say though that we if we did make the decision to go with the cradle though , the then we have that as well , but wi with a similar Mm . D: What i if when when we have yeah when we when we have something like the cradle or or something give that's as as a marketing standard I need something to market , to make this product unique . B: Well right I think the two big th points that we have so far are the having the cradle and also having uh the um the actual design of the uh case itself having like this like rubber shell maybe with a plastic interior , having it look really nice um and also be really durable . D: Yep . D: Mm 'kay . D: Just remember when I made up this report I didn't have the information that we're discussing here . B: Right yeah . D: And and so so uh yeah when we have a cradle , when we have some kind of design , so what I'm saying is , from my perspective , I don't have a product to market right now . A: Course . B: Yeah . D: Um uh my personal preference is that we make some adjustment in the cost , either lower or develop an integrated new technol technology . D: That's that is the next step , there's technology and then there is technology , which we're moving into the next phase . A: Yeah 'cause that's . D: And so uh we're gonna have some new technology to enhance the marketability . D: Yeah uh again I'm not sold on the product because we don't have a product in my opinion yet . A: Mm . D: So I need a product . A: Mm 'kay . B: Well let's get a product then . D: I need a product to market . D: And I just whatever product you guys put together , we'll find a way to market it . D: Tha that I'm not concerned with . A: So now So our big questions here really are cradle or not cradle ? D: If you if you give me if you give me a cut-out of what everybody else has then I need to I need to find a lower cost . A: Do we go basic or do we go for features ? A: Uh d does anyone really wanna do anything with the scroll wheel or should we ditch that off-hand first ? B: Well my question is what would the scroll wheel do ? B: Function-wise , what does that do that Yeah . A: Oh but that was in your presentation so wh what would you imagine it doing ? D: Yeah wh wh what's the wh Okay now what I see with the scroll wheel is everybody has buttons . B: Well it's it's just another way to do the exact same thing that the buttons do . A: Mm 'kay . C: But would we I dunno . D: So from a marketing standpoint I have I have another door to walk through when we have something that's unique . A: Yeah . D: If it creates something more complex or more expensive , then I don't know if that makes it uh a marketing necessity . D: But again , from a marketing perspective I want as much new and different about this thing as possible because we're we're co it's a very competitive market . A: What I understand about scroll wheels is they're they're quite expensive to to make . B: Yeah . B: Th they are gonna be more expensive , but on the other hand , I mean , it I mean it is an alternative if if you think that's gonna sell some some uh you know if if we're gonna make up the extra cost by extra sales I think maybe it's worth it to do it , but I mean I would just use if I was gonna do this I would just use the scroll wheel for s channels up and channels down . A: So I d Well I d I like the idea of basically focusing the my personal preference is focusing the p the product on the idea of the uh the case the the uh dock to put it in to to charge it . B: I don't think volume or do you think volume would be No we can we can do multiple scroll wheels but Mm-hmm . C: I'll bet first in volume maybe . C: I dunno . A: We can target like environmentally friendly ideas , that sorta things . D: Mm-hmm . A: It s i m makes it easy to market , it's easy to differentiate the product , yeah so . D: Yeah yeah . D: I think it's that's right . D: I think so . A: And if we we keep the rest in a format that is durable because th th the whole product's gonna need to be more durable th thus because you're not going to be ditching it as often . A: It's gonna need to be more expensive because of the cradle . D: Mm . A: So if we can market it in terms of that and yeah well So our big decision then is like how do we do um like we have to decide on the details and we have to decide on well n not exactly the details , but d do we have uh What type of casing ? D: Yep . D: I think we got some exclusivity in that , you know , we got something that nobody else has right now , and and that means we can we can make some adjustments in the retail or wholesale price if we need to and it also can create it's own demand from it's uniqueness . B: Yeah . A: I personally like what you were saying about the plastic with the rubber . B: Mm-hmm . B: I'm thinking yeah something like kinda almost like these pens , you know , where there's you have plastic bits and then it's not really rubber but just kinda like a fused the plastic with rubber on the outside . A: Okay . A: Just a very thin sorta sheet for a a grip , sorta thing or for Okay . B: Well no ma yeah maybe a bit more then th is on here but ju just as a kind of an inspiration , these pens I think are are kind of Or from from my perspective I think L_C_D_ is a mistake because this is a universal remote and all you're doing I mean it's you're not gonna get any information back from the television , so the only information you can display on this remote is what channel you just sent it at last and there's just not a lot of information , you know , there . A: So then if we d d do we want to do anything more basic with the uh more advanced with the user interface in terms of do we want to go for um buttons , or do we want if we're ditching the scroll wheels do we want to go L_C_D_ ? A: Do we want to give do we want to have anything else on it ? C: It's only a T_V_ . C: Hmm . B: It receives no information . A: Okay . B: So I I don't see any reason for having an L_C_D_ 'cause it's an increased cost . B: Unless you can think of something interesting to do with it . D: Yeah . D: Yeah right now there's right now there's nothing coming out of the T_V_ to receive , so you know unless technology changes and information starts coming out of the a cable box or something there's no s I don't see the , I don't see the necessity of an L_C_D_ either . B: Right . D: Don't see it . A: Okay so the question is now I guess we need t to decide on well y you guys basically have to now go and figure out the details of this thing . A: So , what we need to know in terms of marketing and uh project management are are there any other questions that we need to answer now before you guys can go and build this ? A: What what overall things have we not decided on ? B: Well we have to I think for me it's still not exactly clear exactly what the inter user interface is gonna be . B: There's the scroll wheel , in or out ? B: What do you guys like in the user interface ? A: I think maybe in terms of marketing , is that gonna make enough of a difference to justify the cost ? D: Again . D: Well I think it's it's the more uniqueness you can bring to the product , the easier it is , I believe , for me to market . D: Uh again the push-buttons I I see are are everywhere . D: And so we can go with the same thing , but we're gonna be com competing in a in a broader market than if we go with something unique . D: You know the other thing I thought about was you know , do we go to something like this ? D: Make a remote that doesn't look like a remote . D: It's just another it's just a an idea , and I don't know I mean what I see one of the things one of the things you brought up in an earlier presentation is , when you got children , their their stuff gets inside the circuitry , they get dirty , they get messy with drinks and stuff . B: Well I dunno about like the flip-phone idea , because I think , as far as durability th it's not a big well maybe when it's closed . B: Mm-hmm . D: This And what I keep throwing out there I just keep throwing out ideas to try to make this thing look or act or in some way identify itself as unique or different . B: Mm-hmm . C: Mm-hmm . D: But you guys are the ones that have to c ultimately create the product within cost . A: Yeah and I guess th th the question th th that you're being asked right now is whether is the dock enough of a unique feature to be able to go out and sell that a a as a a very different product , or do we really need the scroll wheel as well ? A: Because the scroll wheel comes at quite a cost . D: Oh okay phew . B: Yeah . D: I think you gotta g get into cost effectiveness . D: I think if you can have the base station with a with a locator , I think those are two very strong features , if that's something that can be integrated without a bunch of extra cost . B: Well The The locator's gonna require a radio transmitter , which will Um we're probably gonna have to go with a like a medium chip , s I would imagine . D: Mm-hmm . A: That's gonna n is that gonna need a better chip as well ? C: No it's just different . B: But we I we will need a receiver , an antenna . D: Integrated , yeah . B: Yeah . D: So it's just uh I I think that's I know personally that would be a very attractive feature , is to have a uh have a button I can push to find my remote control . B: It should be a really simple signal though so That's true yeah . A: And it's presumably gonna need a little speaker in it or something like that as well to beep . A: But I guess a little tiny speaker is gonna be quite cheap , it's not gonna need q quality , is it ? B: Oh yeah yeah . A: It's Makes your living room more fresh as you watch . B: It'll be really cheap . D: Or maybe you can like have a a smell-o-rama , you know you push a button and it s puts out a stink . D: You can Yeah yeah yeah yeah . C: Maybe not . A: Okay we're doing well for time here . C: S Yeah . A: Um we've got about another ten minutes . A: I think that uh Mm pr my personal preference is out . B: So the scroll wheel , in or out ? A: I don't think the cost is justified for a little bit more uniqueness when we already have that , and I don't s think it's obvious and natural how it would be used . C: Yeah I think we have like and it's not very usable and it will bring down the robustness of the whole thing , 'cause it's it it breaks down easier . A: Mm . D: Yeah . B: For me I think the scroll wheel actually might not be so bad . B: I don't know exactly what the increased cost is gonna be , but I think he does have a point , i it might push somebody over the edge when they're looking at our at our remote versus something else , when they see this one has a scroll wheel to go up and down on the channels . B: I think it might be kinda neat to be able to do it like that . A: But then that that surely d depends a little on the T_V_ because some T_V_s are quite slow at changing channels from like so if you've got a scroll wheel and you s you have to scroll scroll it really really slowly just so that you're actually keeping in pace with the T_V_'s ability to to change channels . D: W Yeah . B: Sure . A: Or do you have to go through and you wait for it ? A: You scroll it a bunch of times and you wait for it to Mm . B: Well I think wh what it would be is like like the m like this , where it's maybe you know a digital wheel , right , where it's where it's quantized into you know certain That was that was my my intuition of what the scroll wheel would be . D: Oh yeah . A: Uh I see I see . A: That's where you Ah I see I see what you're talking about now . D: Yeah . A: Okay . B: It's just it's basically it it's just a f look and feel thing . B: It has the same exact functionality as two buttons . D: I I think there's you know that uh there are so many people today that are that are surfing are television surfers , and I see the scroll as a as a great mechanism for surfing . D: Instead of going button-to-bu you just j you'd j j j j j j . A: Yeah if you're just sitting there going That's kinda cool actually . B: Yeah . D: I really I really think that's a really cool thing for surfing . A: I like that . B: Now just just so you know though uh you did bring up a point which is very valid , is a lot of T_V_s won't re the T_V_s won't respond exactly the same . B: Some of them are gonna be kinda slow switching , so you may like queue up like fifteen channel changes , and it'll be like flip , flip , flip . D: Well there's ano That's right . B: But Right . A: Well not n necessarily . A: You could basically make it so that it'll I mean it's just gonna be sending a signal to the T_V_ yeah the T_V_'s ge so if you send about five flip channels , if you did that it's gonna flip once . A: If you do that . B: Yeah it just might be frustrating where you can't make it go as fast as you want , but I think once people get used to it I I do like the idea of the scroll wheel though . A: Other than click click click . A: Yeah . A: And if we're marketing it as a high niche product , then we're gonna be selling it to people who are buying good T_V_s as well , yeah , presumably . C: Mm-hmm . D: Yeah I think so . A: Primarily . D: I I think so . C: Yep . D: Now the the only thing I I on the interface side of it , is that I I I see the dilemma . D: But if we have the option of of scrolling at any particular speed , or the option of jumping direct , okay . A: Mm-hmm . D: So I can go uh presuming I have , on my television , something that tells me what channel I'm on , I can scroll direct from channel five to channel thirty two . D: I know what because it's on the television . D: The television tells me what channel it's on when I change it . D: So I don't know that really that's that's gonna be a a d problem , 'cause the television can go automatically from channel five to channel thirty two with the push of a button . A: Mm-hmm . D: Okay ? D: So ca can we can we create that kind of interface within a scroll system ? D: You understand what I'm saying ? B: I think I know what you might be getting at , or or Well , what about this what about if you can programme in your favourite channels into this scroll wheel and you can just like roll through your favourite channels , and it c it Why ? A: Oh I see so if maybe if we had an L_C_D_ up the top that just did a number on it , right ? D: Oh no we could read it from the television . A: And then it that basically Mm . A: Well that's quite cool . A: You'd need a display on the th the thing . B: It'll tell you when you flip the channel on the T_V_ . D: Yeah the the television can tell you . B: Yeah . D: Can . A: Oh yeah yeah no I see what you're talking about . A: Yeah that's kinda cool . A: How would you program it though ? B: Well you just it's one extra button . B: You say programme start , and then type in 'cause you still have the typing you know you'll still have the keypad where you can type 'em in manually . D: Put And then . A: Okay okay . B: So programme start , zero , one , enter , zero , five , enter , thirty eight , enter , programme end . A: Okay and yeah and that just basically flips between it and it'll go it sends out zero , five , and then thirty six , and then zero , one again . B: Mm-hmm . B: Mm-hmm . A: Yeah that's kinda cool . A: I like that . D: And again we have another another great marketing tool . D: We have about three we have three or four things here . A: That's not gonna be too expensive because that's gonna be you're gonna be able to nab that off of computer mouse manufacturers really . B: Mm-hmm . A: You could basically come up with a partnership to be able to produce that quite cheaply . D: I dunno and an maybe we maybe even have this as in-house technology . C: Yeah . D: This may be something that's available through our own uh through our own services . A: Might be , but tha that's not gonna be such a costly feature . A: The problem we're gonna have is making it robust . B: Oh well we also have to determine in some manner how to switch between modes , between going through your favourites list and just hitting up one , up two . A: Making it last . D: Or we go directional up we go we go this we go this we go this way for one , we go this way for the other . A: So if there's a button for each type . B: No because you wanna be able to go up and down through the channels . A: Yeah people are gonna have their favourite sorta , whether they do that or whether they Yeah yeah the mode switch . D: Ah-ha okay . D: Okay , okay , well then you just have , you have a diff you have a mode switch . B: Right . B: I think we'll need a we'll need a mode switch , but then if we have a mode switch we're gonna need some kinda indicator to which , an L_E_ an L_E_D_ okay . A: Just the lights behind the buttons . A: You could have back-lit buttons maybe . A: Would that work ? C: Yeah . A: Is that okay we have five minutes . B: Okay . A: So right details th that we've talked about here are that we want a scroll wheel . A: We want a mode indicator . A: We want back-lit buttons . A: And if we're making back-lit buttons period , do we want that just for the mode indicator or maybe to indicate what button you're pressing at the time , so that you know if it's actually pressed or not . A: I've seen some remotes do that . B: Okay . B: Just so you know I think I mean it was my understanding that before we were gonna stay in the mid-market range . B: It seems we're kind of approaching a higher-end range . D: Yeah yeah . A: I think we are yeah . B: I wanna make sure everybody's okay with that . D: Well you had acknowledged that we have more money for this . A: Yeah well we don't have it's not that we have more money , we can push up the the price . D: Didn't you say so ? D: That's what I mean . D: We can increase the cost . A: Yeah . B: Okay . D: So I don't know I don't know whether having Well I think th I think the design and technology has to come back and say , okay to create this product we see it's gonna cost us this much for this volume , because we do have a volume target of of fifty million profit . A: 'Kay . B: I just wanna make sure everybody's on board with it . B: So Right . A: Yeah . A: So we really need to be sure as to what we can push the cost up to , though we haven't got to a stage where we're ready to pin down the price of components . A: But I'd say what sorta price are we looking to be able to sell something like that , and what sorta price can we make it for ? A: Yeah no I I think that's where we really should be more flexible than anything else because as we said in the last meeting , our management is really looking for us to push our brand . A: We're entering a new market here , so I think the the profit expectation for this one product is maybe not as important as being able to But th what's our ballpark as to what we'd be able to sell something like this for ? D: Okay I'm I'm okay with that . D: I guess what I just want to me the next step is for these guys to come come in with the design proposal w with the cost estimate attached , and then we have to take this to the next level . B: Well y yeah . B: Let's let's try and think now , how much would you pay for with all these features how much would you pay if you went to the store , and you were in the market f to replace your T_V_ remote , how much would you pay for that ? D: We have to find cost . A: But you've gotta think who our target market is because I I'm not our target market . B: I'm just asking you . A: I'm a student , but on the other hand I would think , mm with my Project Manager salary , I would think yeah I could probably afford this uh would I buy it ? B: If Then you could probably afford this . A: Maybe . A: If I had a cool new T_V_ and this was r looking really slick and it had the dock and it had the scroll wheel , which I think's a really cool idea , that would sell me on it a little . A: Then maybe you know . A: I do I don't think I'd go over a hundred Euro certainly , that would be way too much , but the I would be happy paying over forty for it , I guess , but not much 'Kay . B: Oh no no . B: I would say thirty five to forty . D: Yeah , I was gonna say thirty five to fifty . A: Thirty five to fifty Euros is our sales bracket okay . B: Okay . A: So the question is what we ca we make it for . D: Because one of th one of the things we're marketing about this product is that this is the last one you will ever need to buy for your television . B: Right . A: Mm . D: It's one of the marketing features in this . A: That's why the scroll needs to be really robust . C: Okay so we'll come up with something between thirty five and fifty that is rug rubber , robust , with scroll wheel , with the new facilities of the scroll wheel like favourite stuff , favourite channels , and and with a cradle , and yeah and the locator . D: Mm-hmm . B: With a cradle , radio transmitters , and back-lit buttons . B: And it's gonna look sexy . C: Or not . B: Or not . B: It might look like clay . C: Okay so you can market pe depending on that ? D: Yeah yeah . D: Bas th that's that's easy . D: That's that's not a , it's a . D: 'Cause we have about six , six , seven features in that alone . A: Yep . D: Under the title of uniquenesses . C: Cool . C: Hmm . A: Okay . A: The next meeting starts in thirty minutes , although does it ? A: It starts at three twenty one , the next meeting . A: So we've got more than a thirty minutes . A: Um we've got more like fifty . D: Well I have Is my three twenty one is the next meeting ? A: The the ne next meeting is three twenty one yeah . D: That's that's almost uh fifty minutes . A: Yeah that is . A: Uh they've they've changed the times from the presentations . D: You guys can You guys you guys can uh create a All kinds of things . B: Probably . B: We'll let you know when we're done , if we can go earlier . D: Thanks , yeah . A: Okay so you guys will be getting your modelling done now and uh Okay are there any other questions with regards to what this thing's gonna do , look like , how it's gonna work that need to be addressed before we really look at this in a lot of detail ? B: Yeah . B: I don't think so . B: If we have any questions we'll just email you I guess . A: Okay . C: Yeah I think it pretty much everything's covered . A: Okay . A: This one was quite easy . C: Coulda been worse . D: Still . A: Always the optimist . C: Yes I am . A: 'Kay thanks guys . D: Thank you . D: I don't have any emails . D: This means I can go home . D: Oh , we all leave .

The Industrial Designer presented an overview of the internal components of a remote control device. He discussed energy source and material options, and suggested that using rubber and plastic would be the most versatile option. He displayed the three options for chips. The User Interface Designer discussed voice recognition with the group, and the group decided to not use it in their design. He suggested using rubber buttons because of their durability. He discussed the size of the device and the layout of the interface, and suggested that the remote be moderately sized to prevent its getting lost. The Marketing Expert expressed concern that the remote lacked enough features to be distinctive. The group had a discussion to decide on the product features. They decided to include a charging stand, to use a thin rubber casing material, to include a locator function and a scroll wheel with two channel-changing options to increase its usability. The group discussed the cost of the various components and decided to sell the device at a point between thirty-five and fifty Euros. The User Interface Designer and the Industrial Designer were instructed to construct the prototype. The User Interface Designer and the Industrial Designer will construct the prototype. The remote will not feature voice recognition. The group decided to include a charging stand to help users keep track of their remote. A locator function will also be included. The device will be covered in a thin rubber casing. A scroll wheel will be included for the channel-changing function, and will allow users to switch between scrolling through pre-programmed favorite channels and through all channels. The projected price point will be changed to a point between thirty-five and fifty Euros. The remote will feature back-lit buttons. There was a lack of information on the cost of components. The group had difficulty finding a balance between keeping the project cost low and adding enough features to make the product distinctive.

A: . C: . D: . A: Uh 'kay . A: So Yep . D: So so so . B: Put on your mic . C: So you forgot how this works again ? B: Boss . C: Boss . D: Maybe . D: Maybe maybe maybe . A: Okay so we're here to talk about the detailed design of the product , 'kay ? B: Yep . A: And here's the agenda for this meeting . A: Uh I'm just gonna open , say a few boring words to start with again , and start taking minutes afterwards . A: You guys are gonna give us a presentation of our wonder product that I can see some demonstrations of over there . A: Looks cool . A: And then we're gonna evaluate it . A: Then we're gonna talk about finance , and I've got a lovely Excel spreadsheet that I knocked up in the last five minutes for this . D: Bra Mm that's oh that's oh I like it . A: And uh yep . C: Hmm you knocked it up ? A: And we're gonna evaluate the product and close . A: Got forty minutes to do this in . A: We should be fine . A: Let's try and keep this one on schedule . B: Alright . A: So Your thing is in where is it ? C: Thi third third third . A: Is it in Who wants it ? B: Three , three . C: The end product thingy . C: Yeah . B: Pedro can have it . B: I like I'll help talk . C: Um yeah so what we ended up with . C: Production costs estimated by our manufacturing department and um the research department , which is us , is uh fifteen point eight Euros , someone forgot the units there yeah , uh unit price unit production price cost thing . B: Unit price . C: Um we implemented the basic functions , which is just T_V_ functions plus the locator , which was one of the marketing things , cradle , scroll wheel for uh the the channels , and uh we implemented the f the the way of putting the new and revolutionary zapping , your favourite channels functionality , in the scroll . A: Zapping your favourite channels , eh ? C: Yeah . B: Scrolling through your favourites list . A: Oh okay okay . C: Zapping you know zapping . A: Ah 'kay okay , that's favourites . C: Maybe it's just a Portuguese thing . C: And um yeah that was the result . A: Ah 'kay . A: I like the the the the logo on there as well . B: It's very prominent . A: It is very prominent . A: So this is the Okay . B: So here I'll give you the so this is the cradle unit , and this is the actual remote itself . B: Um so the scroll bar is or the scroll wheel is this this green little scrolly guy here , um and then the volume controls are here and here . B: Uh you've got the keypad which is the numbers uh f from zero to nine and then ten . B: This is the power button . B: Uh we have our um we have the enter button and uh what was the other button here ? B: This is the teletext . C: Start s the the start uh to to to programme yeah . B: The programme button , yeah the programme button . A: Ah , okay I see . B: So this bl this button will be used both for the favourites and for programming your uh the um the type of television you wanna use . B: So um the plastic is the white area of this of the model here , and the red area is like a rubber covering . B: So you can see that when it lays like this or like this and the buttons are all gonna be rubber , so it's pretty hard to actually damage it um Yeah that might be a possible a mi uh possible problem , but if you drop it yeah . A: It's pretty cool . A: Is that could that be easy to for the scroll wheel to be rotated if it lands on it ? C: Not helping . A: Oh well I guess it depends on the stiffness a little of it . B: Yeah and it depends on if it's sliding , but I think it's pretty ergonomic . B: You can feel it . A: Mm . A: Feels good . A: I take it that this is gonna be slightly lighter in the final design as well . B: Yeah of course . B: Well this is clay . A: Yeah it's kinda cool . A: You have to reach a little bit don't you . B: Yeah the the power button is a bit of a reach , but I think we might scale down the final model a bit . A: Ah yeah that wouldn't make sense . B: These this is a bit larger than it would be , but Mm Pedro can demonstrate the the paging ability . A: It's cool . A: I'm impressed . C: Don't have no one to handle that . A: And hold it so wh what's the marketing perspective ? D: I mean you guys gave me more than I was asking for , so I'm happy because we've got some really marketable features in this . D: Yeah I think it's good . D: Good good good job . C: Yeah . C: So you ha you have like the the base station with um the little button for the where's my remote . B: Beep beep beep . D: Uh pla I'm ha It's great . C: The locator function . A: Okay . D: That's great . D: It's a great feature . B: Um beep beep beep so beep beep beep beep beep beep be shut up . A: Mm it's impressing . A: So let me get it , if I press this button I see . A: That's pretty cool . C: Wicked isn't it ? A: Hang on . D: So you can take this ho take this home with you tonight and you can push that and he'll be across town Uh , I can see that . B: Beep beep beep okay . A: I plan to do that as well . B: Um no no no tha that's alri Exactly that's exactly what those are for . A: So the the two blue are are those for the the it to charge off of in ? A: Ah okay okay . B: And um there's one other feature that we were debating , but we decided to go against it , is um you could beep beep beep we were thinking that it might be interesting to have a trigger button here because you have this finger it it's it kinda feels like there should be something there , but we couldn't figure out what button is important enough to put there . A: Yeah it's the right shape isn't it ? B: And we we don't wanna accidentally be hitting the power button like that so Mm . A: But maybe if you had a trigger plus the scroll then that would get past the the problem of it landing and scrolling , 'cause then it would need to be hit on both sides . B: Right . B: So maybe in a final design phase we might tweak that a little bit , but Mm-hmm . A: Okay . A: But it's definitely got options for like different types of models and things as well based on that , hasn't it ? D: Yep I like . D: Good job . A: So is that the the final colour scheme as well or ? B: Oh no this is just what we had to work with at the time . D: No no . A: Okay . B: So we'll leave the colour scheme up to the marketing people . A: The hmm . B: Careful . A: It came off . A: The scroll wheels , a problem with them not being sort of I don't think the user interface guy wants to touch it anymore . D: Well I mean of course , I mean My my s my suggestion is we're gonna go go to the silvers and blacks like most of the televisions . A: Mm . D: You know some blend of silvers and blacks . B: Beep beep beep . A: Okay enough of that . A: Well i it's cool guys . A: 'Kay so are we done with the this presentation ? B: Yeah . C: Ja . A: Okay . A: Now now . D: So you're not gonna find my uh my folder up there I gotta do mine up at the board . A: Have you ? A: Okay . D: Yeah yeah . D: So No it's not in there because I had the computer problem and I I I cou I couldn't create it . A: Can I not get your get at stuff from your shared folder now ? A: Oh I see I see . D: I couldn't create it in the PowerPoint , and I think I've got this really strange cable . D: So what I had , basically going from the PowerPoint format , is that uh yeah yeah I like this a lot . D: Is this one of the tests is to see how we can adapt to s changing situations in the in the meeting room ? C: Nah . D: So what we had is we had the method . D: That's not how you spell method , is it ? B: No way . D: No A_ . D: So this doesn't go so fast this way . D: And when I speak about method I speak about the marketing of the product huh . D: And uh to me with this product we got uh we got basically three things to market . D: We've got the features , we have the uh characteristics , and we have the I I don't know what we would call the other part what we call you know the the the corp corporate Help me . D: The the corporation stands behind the product , okay . D: So the features I think we got the scroll , we've got the uh the locator , we've got the durability , we've got the dependability , we've got you know the features that make this a unique product . C: It fell off . B: Beep beep beep . D: Um the characteristics I talk about , we have reliability , we have comfort , we have ergonomics , we have environmentally s sensitive . D: Uh and the corporation , we're talking about we're we're a new we're a new company . D: We're wanting to make a name for ourself . D: We're wanting you to uh find our product so we're gonna give you a good product at a fair price . D: One thing I would want to to see is uh is can we can we get a lifetime uh guarantee on this product , a normal use guarantee , which means that this product , for the for the life of of the life use , if it should have a technical problem , that we could re replace it at no cost ? D: That was something I would be interested in . D: Um so yeah without uh going into great details , we have a we have a product , it has the features and the characteristics , and the background , I believe , to make it marketable I believe at a cost of of of thirty thirty five to to fifty Euros . D: We're gonna be competitive , and we're gonna we're gonna have a market niche . D: Um w That that would be uh that would be I think a decision best made by corporate um I I m for my evaluation , based on what our competition is , I th I think that that we can go after this and and and go after more of the uh exclusivity sense than the mass market sense . A: Do you would you a argue that that we're better going for the higher cost than bringing it down into twenty f five as we probably could , but lowering our profit margins ? A: Mm-hmm . A: Mm 'kay . D: But I'm sh I'm sure open to to market this in either direction . D: But you guys came up with a great product , and at that cost I think it uh there's nobody else that's putting this this combination of of ingredients together . D: The only limitations I see to this is that we're focused on television only . D: Uh that's the only that's the only drawback I see to this . D: But with all of these other features I think people c one thing I'm I'm hoping for is people are not gonna even notice . D: There's gonna be somebody going home and say oh sh this thing doesn't work for my D_V_D_ and my but I like these other things , so they keep it , they don't take it back . A: And we're actually quite open to be able to expand the product for a later version with those features quite simply anyway , aren't we ? A: Th there's no fundamentally different technology to do that . D: Well one of one of the thoughts that I had is can can this unit be be produced in a way that makes it upgradable ? D: You know uh like like a um a sim card in a in a um in a telephone . A: Hmm . D: You know is there a card in th can we make a card and so after Mm-hmm , but you follow what I'm s I'm s Yeah 'cause if if we can make this unit upgradable then we're yeah but then we talk about changing the warranty concept and everything , but that's that was just an idea I had . C: W we need we need we need s some more buttons if it would to work on some other stuff , but We we w yeah we could get another version of it that actually works . B: Mm-hmm . C: But uh Very co very colf colourful . D: Uh to me the only additions Yeah . A: Yeah , the plus there's the the risk of making it unusable as well , or making it less b because at the moment it's actually very straightforward to look at all the buttons , you know what they do , it's very simple , and it just works . D: Yep . A: Mm there's a risk of that . D: But anyway that's uh Mm-hmm . A: Okay so we can talk about finance now . A: So I have a little spreadsheet for us where I I was wondering , you when you talked about the fifteen point eight Euros , I was wondering how you came up with that figure ? B: Well , that was just just our technical team added up the um production costs of the individual units . A: Okay so I have bit of a spreadsheet here for this . B: Oh . A: Now I've made a f few assumptions here in that I'm assuming that our power adaptor we can make for a cost of four Euros , equivalent to solar cells , which I think is probably fair considering that we have in-house manufacturing of power adaptors already . B: Uh-huh . B: Uh-huh . A: Uh and I'm assuming that the locator beacon , the you know the Can be made for it sounded different that time uh can be made for a similar price to uh an L_C_ display , uh an uh Uh do you think that's fair coming from a m the manufacturing ? B: Yeah . C: beep beep beep . B: Oh , sorry . B: Yeah um I do think we that we we uh don't need the events chip on print , we only need the uh the regular chip on print , so there may have been a m miscalculation in there . A: Okay . A: Yep . A: Okay . A: So we're down to sixteen point four , yeah . B: And we and we have a single-curved uh Uh I think that It's single-curved , yeah . A: Is that a single-curved rather than a double-curved ? A: We're not entirely sure what single-curve versus double-cur You think ? D: We've got a we've got a curve and a droop . D: I don't know whether that . A: Okay I'm convinced . A: But we save one Euro that way , yeah ? A: So we come bring it down to Fifteen point four . B: See it's a little bit more than f single-curved . B: So yeah it's fifteen point eight , that's where we came up with it . A: Well hang on . A: Do don't speak so it's in here , in that w do we have any we have special form don't we ? B: Okay . C: Yeah . B: Yeah we do . A: So that's yeah . B: Ah . A: But the the the we haven't talked about any special colour though uh I don't th if we're going for greys and silvers then I don't think we're O okay so we're Push-button , scroll wheel , we're basically we have uh th is this intended to be a button as well or just a scroll ? B: What do you know . B: Oh it's a that's not very special , it's pretty If th . C: We don't It's a scroll . B: That's a scroll . A: Just a scroll ? A: It's not one of the scrolls where , for example , with this one you could push it down to be a button ? B: Uh no we just use it as a scroll . D: Ooh . A: Okay then we have fifteen point eight Euros . B: It was a pretty accurate estimate I would say . A: It wasn't bad . C: Yes . C: We're wicked . B: Yeah . C: Awesome . A: Okay so we're on to the We're on to the pat-on-the-back part of the presentation , where we have a look at the criterias th that Paul the criterion criteria that Paul has has given us , and we can use that to tell How's it going ? B: S 's kind of s frighteningly accurate . C: Yeah . A: Anyone got any thoughts ? B: What ? A: How how have we done today ? B: I think we did pretty well . C: Yeah . A: I think we did pretty well too . A: That looks pretty spectacular . D: No , I think we come up with a with a attractive marketable um product and and concept . A: Any other chang uh thoughts ? A: Okay so th th what about um room for creativity ? C: That was mm-hmm Yeah . A: Is it the . B: Sh I think there was plenty of room . A: I I think we we ended up being quite creative there . B: We got a couple innovative i Couple innovative ideas . D: Yeah well we we we kinda broke we kinda at least adjusted every every criteria they gave us because we d we still have the the teletext capability in this thing right , we raised the price of it , we've added two t new technology to it . A: Mm . C: No . B: Mm-hmm . C: Yeah . D: So you know you know if this thing flies then we've we've adjusted or broken every every idea they gave us . A: Not every idea necessarily , it's still a remote control . C: Basically . D: Yeah yeah yeah yeah . A: Uh no yeah but we did we did break with the specs a little bit I guess , but the uh 'Kay leadership , what do we report back to the bosses ? D: But I like I mean when I say we have we had I believe we have room for creativity 'cause w this is we did it . A: No th th I think they were r reasonably flexible with us over the whole changing the specs thing . C: It was more of a teamwork thing then really leadership based project was Teamwork . B: Yep . A: I agree . D: Cohesive yeah . A: Synergy . D: Yes synergistic yeah . B: There was a lot of synergy . A: Teamwork , yeah he is uh . D: Yeah . A: What did we think of the meeting room , I guess is an important thing here . B: These cables suck . A: Mm . A: Yeah , this falls off and uh the white board worked really well without any pro Mm-mm , lapel . C: Yeah . B: Yep . C: And that's D you must have very long shirts . B: Yeah . C: That's way far down lapel mic . A: Wha okay , oh , alright . C: Lapel lapel lapel . B: Lapel . C: That's almost a crotch mi cr Oh dear oh dear . A: That's it's down , it's quite close . D: You know you know what they're gonna have on the recording in there from that microphone is your lunch digesting you know th New ideas f uh for the product or for the the the the environment or what are we ta Oh . A: Keep it , keep it calm . A: Oh dear . A: No more pizza for me . A: So yeah the the pen came in alright and it's a little uncomfortable to use but I guess it works . C: 'Cause this is you were using it o upside down . C: Still that Use them like that . B: That's our boss . A: Nah , I'm I'm not convinced of that at all . A: I've been wor I've been wondering about that all day , but see these look like they're that looks the oth that looks like it would be that way around , but it feels more comfortable , wh what you call upside-down . B: Pedro's right . B: Pedro's right . A: I don't care . A: Uh okay so that data might be slightly invalid . A: What new ideas have we found ? B: Oh wel Well we had the favourites list , and the scroll bar , and we have the cradle , and the r uh remote call feature . A: Well let's do both then . A: Uh for the product ? A: Yeah we came up with quite a bit . C: Bunch of new ideas . A: And for the meeting room , Has anyone got any more Yeah less sore on the ears . C: Yeah comfortable headsets would be nice . D: Well I I mean clearly remote control microphones would be the would be a nice solution to all these cables , but I'm sure that there's there's some justification for these things that I don't know about . C: Mm . D: And of course I did not have so much fun with my computer this afternoon . D: It's not been uh it's not been cooperating so well , but I don't think that's the that's avoidable . C: Coulda been worse . A: Okay so Are the costs within the budget ? C: Mm n no . D: No . A: Nope . A: Oh hang on it really that's something we that the costs were under twelve fifty Euros . A: No requirements are changed . A: We're still under twenty Euros to build , so we're good . A: And the costs within the budget ? A: Not the original budget , but they are now . A: Is the project evaluated ? A: Mm I think so yeah , then celebration as it says . C: Hooray . D: Okay . C: Free coke provided at the cafeteria . B: All right . A: Oh I don't know how that got there . A: Uh anyway . C: Who wrote that one ? A: Thank Thanks guys . D: So we need to close this meeting , yeah bravo . D: Congratulations . C: Cool . B: Good job guys . D: S I've got a lot of paperwork to catch up on so let's close this and come back and 'kay . A: Yeah , I've got a lot of paperwork to catch up on too . A: Oh .

The User Interface Designer and the Industrial Designer presented the prototype to the group and displayed all of its components. They demonstrated how the locator function operates. They suggested that a trigger button should be included in a later designing phase to improve the feel of the product. The Marketing Expert gave an evaluation of the product and felt that it satisfied his criteria. He suggested including a lifetime guarantee and expressed concern that the remote would only be used for televisions. The Project Manager discussed the final production cost with the group; after an analysis of all of the components the final cost was 15.8 Euros. The Project Manager then led a discussion about the group's experience on the project. The group felt that they worked well together and that they had room to be creative, but only after they changed many of the initial specifications. They also had difficulties using the meeting-room equipment. They were satisfied with the increased final cost and budget. The group was satisfied enough with the prototype and the final production cost to continue with the current prototype. The Marketing Expert was still concerned that the remote would only be used for televisions. The group felt that they had room to be creative, but only after they changed the initial specifications. The group had difficulties with their computers and much of the meeting-room equipment.

C: . C: Um minutes from the last meeting which were essentially that we uh had decided on roles for each of you , however , um there are some changes that I've got from on high that um are a bit uh well w what I didn't actually realise it was that the uh this is for a specific television . D: Okay . D: Okay . C: So the all in one idea goes out the window . C: And they require that the uh actually I'll get to that at the end point number four , um we'll get what you've got and then we can see what we can adapt from it . D: Mm-hmm . C: So um , presentations , were you anybody got , raring to go ? B: Yeah . B: Yeah . C: Raring to go ? C: Okay . C: Good stuff . C: Mm . B: Um . C: Oh I need to plug you in . B: So how S Sh do you want me to hold it ? D: Wow . C: Just about . A: It's a inspired design . C: Uh there we go , just screw 'em on in . C: Gonna have to swap them round so now , it was function F_ eight . B: So , after that ? B: F_ eight . C: That's the wee blue one . B: f oh sorry F_ eight . C: Blue one F_ eight . C: Should do it , good one . B: Okay . B: Yeah . B: Yeah . B: Uh , me again , Rajan the Marketing Expert . B: Uh , as we have decided in the last meeting that I have to find out , sorry , yeah sure . C: Hold on , sorry . C: and if you just click that it'll go ahead , one at a time . B: Yeah , yeah . B: Uh actually , sorry I have to see the other , sorry . C: Sorry , uh . B: Yeah , thank you . B: Uh , yes , I have to look at the uh market potential for this product , uh , like consumer likings and everything , what is the potential for this product and are we able to achieve our a net profit or our aims or not ? B: Then Sorry . C: P press F_ five to start it first . B: Okay . B: Yeah , I can , okay . A: Hmm . C: Jesus . B: Uh then uh the methodology I adopted to find out all this was market survey . B: A a detailed market survey on consumers was done to find out their likings and dislikings , what they prefer what they not prefer , w what problems they do encounter in all this type of things . B: And what we got was , we found that if you uh , what they th what problems they are having with different uh remote controls available in the market . B: Seventy five percent of users they do find it that the remote controls available in the market are ugly . B: They are not so good looking . B: So , we have to put stress on this , uh we have to take care of this fact also like our design , uh should be appropriate , should be good looking for the consumers . B: And yes that's wi uh this will definitely , this can definitely put uh uh enhance our sales . B: Uh and even uh the good thing about this is that eighty percent of users they are willing to pay high uh pay more for this uh good looking remote controls also . B: So even if the available market goes for the available uh even if the market goes for the available remote control is less even then we can sell it at twenty five Euros , which maybe which may seem quite high but if our looks are are if the re remote control we design have a good better uh better look uh designs , then we can hope that consumers will prefer these g remote controls . C: Excellent . B: Then And the second thing , some some companies they think that they should have more and more functions of the users uh or in their remote controls , but rather than those having more functions in the remote controls we should emphasise what actually consumer want , what they operate , rather than making it too complicated . B: Because mostly it has been found that fifty percent of the users they use only ten percent of the buttons , so there is no point of having ninety percent buttons making the remote controls too bulky , too complicated too expensive a because I think I believe that technology is useful only if uh the consumers they want to use it . B: Otherwise there is no point of having all this type of things . B: So this will not only reduce the cost of our remote controls but it will increase our profit also . B: So we have to take care of this fact also . B: Then . B: Uh it was function I want to go to . C: Oh you wanna go back ? C: Just escape . B: Uh , escape , okay thank you . B: Then if we look at this slide , uh these are in your shared documents , you can see , like Uh , sorry . C: Okay . C: Okay . D: So , sorry I was just gonna say , what was the question for this ? D: Or is are you coming on to that ? B: Ah t look all the market potential , what uh how we should design consu our remote controls , what they should be there so as to en enhance our profit , enhance our sales . D: Okay . D: So these percentages are are what ? B: Yeah , these are different age group persons like uh sorry , I can open it in another way . C: Okay . B: Uh , yes . C: Speech recognition . B: If we look at the costs whether the consumers they are willing to uh pay more for speech recognition in a remote control or not , we can find that they up to a thirty five years age group we have a very good disliking for this uh this uh point , like for speech recognition in a remote control . B: So we can emphasise on this point also like , because it will definitely enhance our sales in this ag in this particular age group from uh fifteen to thirty five , and I uh and I think that most of the users of the rem uh T_V_ are belong to this age group . D: Hmm . C: Hmm . B: So we should look Yeah . C: We're als we we're looking at who buys it as well . B: We can look at that that factor also , so yes . C: Uh , which I think the twenty five to thirty five is uh usual , sort of . D: Mm , mm . B: Yeah . B: So , and And then Yes . C: Fifteen to twe Okay . B: I think so . B: Uh if we look at this data how how uh h how what are the problems the consumers are facing with the existing remote controls in the market . B: They find that thirt uh thirty five percent uh thirty four percent of the consumers they find too difficult to operate a remote control . B: So it should be in such a way that it should be easy to learn how to operate these remote controls and we should provide pl uh spe uh proper manuals for its use also so as that people consumers could easily learn . B: They need not to have any , much technical knowledge to see uh to know how to operate these remote controls . D: Mm-hmm . B: So this is also a very goo uh major factor to loo uh take into consideration to enhance our profits and sales . B: So um this is all about uh market potential by me . D: Mm-hmm . B: Uh , yes , th thank you . C: Okay , thank you . C: Um , follow on with Helen ? C: Yeah please . D: Yep , sure , that's cool , um Yeah . B: Yeah we have to take that out . C: Oh , so we do yeah . B: Sorry . C: Fun and games . B: Sorry . C: Don't know if the cable's gonna be long enough . B: Uh sorry , I have . C: I think I just kicked over whatever it runs on underneath as well . B: Brian , this one also I . B: Yeah . C: Okay . D: I can turn my computer quickly if that's okay . B: Thank you very much Brian . B: If you want me to help , yeah . D: Um , yep . B: Yeah . D: Okay , and then what do I press , F_ eight ? B: Uh F_ eight . C: Function F_ eight . B: Function F_ eight . D: Oh right . B: Mm s . D: Okay , cool . B: It's not coming . D: Oh . B: Function F_ eight , okay . B: Yeah . D: Yeah . D: No signal . C: Hmm . B: Computer . C: There you go . B: Computer adjusting , yeah . D: Okay . D: Cool . D: Okay and then how do I press the the big one , to get it on to the big F_ five and I press that again to get it off as well do I ? B: Yeah . C: Uh F_ five . C: Um , F_ five and escape'll bring it back and just uh the left button for advancing . B: Escape . D: Okay , so um I'm the interface design designer , User Interface Designer sorry , uh I'm concerned with um w what effect the apparatus should have on the user and um I'm I'm also I want to point out that our motto , put the fashion in electronics , so obviously we as a company we want to make our products trendy and fashionable , it's a big concern of ours . D: Okay , and how do I press n just the next button ? C: Uh just a left uh left mouse button . D: The arrow ? D: Okay . D: So um I looked at existing designs and also um the information that Raj gave us was very useful about what people like , what people dislike . D: Um and what people fashionable , because we said people between twenty five and thirty five were the main um buyers of of our T_V_ I think . C: Mm-hmm . C: Okay . D: So um what they like and what they find fashionable . C: 'Kay . D: And ergonomics , we said um , I don't know I haven't actually been able to do any of this myself , but um maybe that comes up , I don't know . C: That can come under Arlo as well . D: And the findings , well the basic that was the basic function to send messages to the television set . D: That's what people want to do . C: Uh . D: Um , so they need to be included , um , but I've got some pictures here of some leading ones . D: I don't know how to get to them , do I press F_ five is it ? C: Uh if you if you escape then you can see your bar . D: escape ? D: Oh okay , cool . D: I haven't got my glasses on so I hope it's this one . D: These are two leading um remote controls at the moment . C: Uh okay . D: You know they're grey , they've I mean this one's got loads of buttons , it's hard to tell from here what they actually do , and they don't look very exciting at all . C: 'Kay . D: Um , personally I prefer this one just because it's looks easier use , it's a bit more sleek with more of this silver stuff , um , but there you go , that's what we're up against , and I think we can do much better than that . C: Mm-hmm . A: Of course . D: Um hang on . C: We hope so . D: F_ five , okay , sorry . D: Personal preferences . D: Um , well I think we need to l I think the ergonomics is quite um important , um Uh-huh . C: Yeah , particularly if we've uh there was a bit in Raj's about R_S_I_ and things as well . B: Yeah . D: And um I thought not too edgy and like a box , more kind of hand-held more um not as uh computery and or organic , yeah , more organic shape I think . C: Organic . D: Um simple designs , like the last one we just saw , not too many buttons and as Raj pointed out , only ten percent fifty percent of people only use ten percent of the buttons , so I think what we can miss out on the buttons we can make up for in design and and how nice it looks . C: Mm-hmm . C: Sales , . C: Okay . D: Um , hand-held and portable I think is portamint is important because T_F_T_ have just um released um I think is it a a remote control for presentations or uh and a big seven inch big screen , anyway , so um Yeah , no seven inches isn't that big but um anyway um so hand-held and portable and uh m I thought about other functions for T_V_ but as you pointed out people don't actually want that , so maybe we forget about that . C: Yeah it's like a , yeah . C: It's . C: Right . C: And also the company want to keep it stuck to the T_V_ for uh to keep down the production time . B: Yeah . D: It's for one T_V_ oh right okay , sure . D: And so the last thing I thought w which I quickly mentioned in the other one was maybe a bit of a gimmick to set us apart from other people , like glow-in-the-dark um which does already e exist but it's not very widely used I don't think . C: Mm-hmm . B: Exactly . B: Yeah . C: Yeah . D: Easy finder with the a whistle function or something , or rechargeable station because it's a pain when you run out of batteries . C: Okay . C: Yeah . D: And I think that , yep , that's it . C: That's cool . A: So uh , I noticed your talk about speech recognition and whistling , and uh I was just curious to know , have we done any research into how many people can whistle ? D: Okay ? D: Mm-hmm . A: Um , or if is that a function we want in the remote ? D: Um , I haven't been able to Mm-hmm , yeah or some sort of voice Yeah . C: Um , do you have trouble whistling ? A: I don't , but I I know a lot of people do right . C: Really ? C: Ooh . A: Yeah it just I mean it has to be a certain kind of whistle too , right ? C: Yeah , I suppose that's true . C: Well I suppo uh you could y you could have the you could have the basically um instead of a whistle if it's got the voice recognition you could have it just , you know , where are you ? B: Yeah . A: That's costly though . A: Um a much easier thing is just any loud noise like clapping um , shouting , you know , uh and then , what would the response be ? D: Mm-hmm . C: Hmm . B: Yeah . C: Sounds good . A: It beeps back at you or something ? D: Yeah , something . A: Okay . A: Well , uh let me set this up . A: So I plug it in , press F_ five ? A: Function F_ five ? C: Function F_ eight for the um the uh Yeah . A: Or function F_ eight ? A: Okay . D: Oh you need to twiddle the thingamibobsy thing . A: Okay . A: I think it's uh just to lock it in . A: It's got it . D: Okay . A: Okay . A: Um . A: So as the Industrial Designer my job is to take an input from you guys , um so it's good you went first , and I jotted down some notes as to what are the b needs and uh what kind of novel features we can add to differentiate our product from the others . C: Alright . C: Let's remember that . A: Um so Raj told us that uh consumers are willing to spend more for fancy products , and um he also mentioned that uh the current products don't always match users' operating behaviour . A: Um , a lot of the buttons aren't used , and uh he mentioned that they're not fun to use . A: And uh a novel feature which uh we just brought up was this this automatic speech recognition feature or noise detection feature for when you lose the remote , there could be a little microphone on it , and any noise over a certain threshold um it'll pick up as a a distress signal um from you and it'll beep back and say you know oh here I am or something of this sort . C: Mm-hmm . C: But sure surely that would have to be um sort of specific rather than above a threshold 'cause if you had a loud movie on you're likely to get it beeping back at you . D: Mm-hmm . A: Oh yeah , yeah , that's true . D: Mm-hmm . A: Well maybe you could have a um hmm tha that would be a consideration to take into account yes . A: Um . C: Sorry I didn't mean to derail you there . A: Yeah well tha that's uh for later down the road um , and then as for the user interface it should be trendy , um and not computery , right , so more low tech and not too many buttons . D: Mm-hmm . A: So I took these all into consideration and also I have some limitations from the boss . A: Right um , and practical limitations which I kinda threw out the window . A: And so I did a little research and unfortunately all I had to work on was our uh our corporate archives of the great products we've made before , which include , you know , um space craft , coffee makers , and bullet trains Or uh or a high speed train . C: Ah is that what that is ? A: Right and having personally worked with all these products uh I have a great deal of experience with uh with industrial design of these . C: Well that's cool . C: If you if you can build space craft you'll have no problem with a remote control , yeah . A: Right . D: Yeah sure . A: So , I figured , just put 'em all together . A: You got a a caffeine powered space shuttle train transport to your T_V_ , and um as for the user interface problem , you know , too many buttons . B: Hmm . A: Give it one button and and it's a you know , for the the cowboy in all of us I I'm not quite sure what the the function is there but Yeah it's a g I mean you could have a you know a Right . C: Right okay . D: Well I like that design . C: Is that just switches on the speech recognition and it's entirely speech operated , is it ? C: Yeah . A: So I think I I missed the budget thing , it was fifty million Euros ? C: Yeah . A: And we gotta sell twenty five of them ? D: Yeah , not a problem . A: Right . B: Fifty million was uh prof As a profit . A: Okay . C: Ah now it's fif fifty million Euros we've gotta uh we've g gotta make profit , so we're making that at twelve and a half Euros a time . A: Oh okay , so I I mixed those numbers . A: Okay . A: Well I guess more realistically then , we need a product that's got some kinda nifty outer casing , cheap plastic uh , you know , um that should be just like uh a tenth of the price maybe or less . D: Mm-hmm . A: An energy source which'd probably just be uh your regular batteries um , we don't wanna have it Uh . C: Okay . C: Would it be possible to have the rechargeable idea ? C: Is that is that gonna mark up a lot ? D: Or a little base station or something , . C: Yeah . A: Yeah , yeah , we could do that too . A: Um , I hadn't thought of that . A: Yeah . D: That might cost more though , 'cause obviously with batteries we don't need to provide , well we provide the first batteries , but it's more , it's that's cheaper to just provide batteries . C: Yeah , yeah . A: Right . C: I mean if you think about these base stations now it's essentially just a a lead with a sort of self connecting brake in it , so I don't think it'd up up the price that much . D: A battery in it , kinda . A: Right , so so the unirs the user interface uh the canonical user interface for these would be just a bunch of buttons , but since we're a cutting edge company , we uh of course will have alternatives like uh speech recognition , whistling recognition and rocket power behind our product . D: Okay . D: Okay . C: Okay . A: Um and lastly the transmission interface is uh , just some engineering thing you don't have to worry about . C: Okay . A: Um so here's you know , a great schematic that my uh apprentice designer gave me . A: Um as you can see the the remote control have parts and those parts look like that and um you know it's got a little operating procedure that looks something like that . A: And I suppose you all know how it works because we've all used it and we wouldn't be in a company designing remote controls if we didn't know what they were so uh personal preferences , I think uh programmable options which um just require a small amount of memory , uh non volatile memory , just um so the user can put in their favourite channels and maybe their preferred volume settings so that when they turn it on it's not blasting . D: Mm . D: Mm that's a good idea actually I like the programmable options . B: Yeah , me too . A: Oh okay . A: And the uh , the bells and whistles that we mentioned you know , they take more budgeting , um more technical uh expenditure of effort and it's also much more likely to not work if if we add these bells and whistles . C: Right . D: Mm 'kay . C: Yeah . A: That's all I got . C: 'Kay , thank you very much , um I'll take that back . A: Ooh that's tight . C: Right , also so um a notice I got not very long before the meeting , so didn't manage to forward it on to you , it is let's see , I'll find it myself , um Ta nah . A: Okay , I don't think we need to screw it in . A: Just push it . B: Yeah . C: We had that um to dis-include teletext um because it's become outdated , and everybody uses the internet anyway . D: Mm-hmm . C: Um , dunno what Oracle would have to say with that but never mind . C: Um it's only for the television , which I'm presuming means it's for a specific television , and um instead of colours and sorta colour options , they want corporate colour and slogan somehow implemented in the new design . D: Okay . D: Corporate colour . C: Yellow . D: Okay . A: Yellow . C: I presume . C: Um , everything , all their sort of uh you know the uh corporate website and everything's yellow . D: Mm-hmm . C: And the logo uh the sort of slogan we put the fa fashion in electronics uh I don't know exactly how sort of incorpor I mean , I guess if you're going for a sort of globular shape you could kind of have it working its way round it or something . D: Yeah . C: Uh , where am I ? D: Okay . C: Okay , so , we have to decide on which functions we're going to actually have . D: 'Kay . C: Uh , now , we had as listed options we had speech recognition potentially , flat screen interface , L_C_D_ interface um we also want to limit the number of buttons so we'll pretty much take that one as read . D: Mm-hmm . C: We'll use the the basic functions for a television . D: Mm-hmm . C: No teletext . C: Um okay hold on . D: Although the the danger with that is , it could look a bit cheap . C: Not enough buttons you mean ? D: Yeah . D: Well Mm . C: So sorta strike a balance between a a few and a or it looks like we're just cutting on the um I do however have this from over my head , that they don't want teletext on it . D: On the number of buttons , kind of functions and stuff . D: Mm-hmm , okay . D: Okay , cool . C: Uh maybe Raj you could find out what people would think about that , or maybe they'll send some information about that , about um what people , whether people would require um teletext in a remote teletext option in a remote control . B: About cost . B: Okay . C: Okay um . C: So uh I take it your position Arlo is that the bells and whistles we've gotta come up with the a gimmick but not too complicated a gimmick . A: Yeah yeah . C: Um so I mean a a the sort of inkling I'm getting from little bits of um web chatter that I'm getting sent is that they're quite interested in a T_F_T_ display , interactive display . C: However that does sound a bit like the more complicated design that rav uh sorry Raj um said people didn't like . D: Mm-hmm , mm-hmm . C: Although I guess if there's a sort of If you think about standard interfaces that people use already , sort of Windows-style drop down menus or whatever , I think maybe that's a bit , going a bit far but you know like in a basic sense that you could have your basic selection of buttons , and if you hit a sort of menu at the top you have um it goes to a different selection of buttons , so it sorta keeps it simple . D: Mm-hmm . D: Yeah . D: Yeah . D: Okay . C: Um glow in the dark , is that sort of with a light inside it or is it sort of glow in the dark material ? D: Um Glow in the dark material I was thinking . B: Uh . C: Okay . C: So Yeah . D: Um , so I I guess that would be cheaper than a light I think . B: I Uh may I say something about ? C: Yeah . B: Uh actually I think it's really really very important point uh as if we look at the market because people mor fifty percent people they find that the remote controls are often lost somewhere in the remote , in the room . B: But yeah are lost and means they forget where they have kept the remote control last time . D: Often lost s was that , yeah . C: Lost , yeah . D: Mm-hmm . B: But if we add speech recognition as well as glow in the dark then both these factors will help their locating the remote control , like if they come and speak something at the remote control uh replies to something something and it glows in the dark . D: Mm-hmm . B: Both these factors uh both these points will help them to locate the where they have kept this remote control , and this will definitely enhance our uh market sales , so we should take it into consideration also . C: That's cool . D: Mm-hmm , mm-hmm . C: That's cool . C: Okay , cool . C: Um speech recognition I take it I don't , I've I know of no products um that use speech recognition well . A: Well hmm . A: Oh it's They're act there there was a remote control that came out two years ago that had a some basic speech recognition on it . A: You could programme it with your channels and then you say you know like uh B_B_C_ one and it goes to that channel . C: Really ? A: Yeah , it didn't work very well though because of this noise interference problem . D: Mm . C: Mm-hmm . A: They mentioned you know if the television says you are listening to B_B_C_ one . C: Yeah , or a yeah an advert an advert for B_B_C_ two on B_B_C_ one'll switch the channel for you kinda thing . A: Right , right , and so there was a lot of this , you'd be watching the T_V_ and then all of a sudden it'd it'd pick up a noise and turn it off or you know or turn the volume off or something , but if you can work around that that noise problem Right . D: Mm-hmm . C: Mm . D: 'Kay . C: Uh-huh . D: Well what about this might get a bit too expensive actually , but what about um something that's built into the T_V_ um that you can press and it'll send out a little signal you know like the ones that we can't hear or something um that that will activate the remote control starts to beep . C: Ah , that's a good idea . C: So like a kind of backwards remote from the telly . D: If you find if y Yeah . A: Right and then it would do just you know , uh subtractive kind of cancellation of the noise . A: What you could do then would be you have uh a remote controlled by the T_V_ speaker , or not a remo I'm sorry , a microphone by the T_V_ speaker and a transmitter there that sends back to your remote , 'cause you can't um expect uh the the television manufacturers to to put that feature into their T_V_s . D: Mm . D: Yeah , that's the only thing , yeah . A: But yeah , then you have like the little se separate module by the T_V_ speaker which Right , and then the remote control would know um what's being produced by the television . C: Right . C: That we should just stick on , yeah . D: That comes with our remote control . C: Yeah . D: Yeah . C: And that's a sort of basic R_F_ kind of frequency so it'll be cheap . A: Right , right . D: Mm-hmm . A: Right , right . A: Um . A: Yeah that's certainly possible then an another thing was about this losing the remote and trying to find it again . A: If you do have this sorta speech interface to it , you don't even need to find it . A: You just say you know , um whatever you whatever you want the remote for , you know to change the channel or to uh turn the T_V_ on and off , you just shout your command to it and it would do it for you if it's within you know , within hearing range . C: Uh-huh . A: And uh you know it could be somewhere in the room y that you've no idea where it is and it would still do its job . D: That could also be built into the T_V_ though , which might make our remote control a bit obsolete . C: Yeah . A: Well , hopefully we're uh we're ahead of the curve . C: It might do us out of a job . D: Yeah , okay . C: Um Okay . C: I like the whole sort of remote feedback thing . C: Um so I think rather than and that also kind of takes out the speech recognition in terms of the interference of it not working very well and things like that , so I th yeah and expense and the time . D: Mm . A: Hmm . D: And the expense . D: Mm-hmm . C: So I think if we're going to go well I mean like the thing about the there's the problem with the T_F_T_ or the L_C_D_ kind of thing is if you're also wanting the the kind of uh organic globby sort of feeling to it then you might have trouble incorporating the screen . D: Mm . C: Um , but I guess not I thin we'll just we'll just pretend that's not a problem . C: Um uh and how are you about the glow in the dark material ? C: Is that Contrast contra well . A: Um . D: Maybe not even all of it 'cause we said um colours and fashion w were important so maybe um just like a little l line that's kind of around the outside and then you can make the rest a different colour . A: Mm . A: Yeah , no th the material's cheap but it's just uh the the glow in the dark material needs some light to charge it you know , and then uh if you're , if you're sitting in the dark for too long it uh it won't glow any more . D: Mm-hmm . C: Yeah , okay . C: So if it's dow it's d uh yeah . C: Or if it's down under the couch cushions um which is where I usually find mine . A: Right . D: Mm-hmm . A: Right . C: Um Okay , well we can use we can still use the glow in the dark as a gimmick essentially , um if we're gonna have to if we're gonna have the logo on as well , bright yellow logo in our our um slogan . D: Yeah , 'cause what I thought , main Slogan , yeah . C: Uh then you know they're gonna be fairly brightly coloured anyway , and we can have sort of a a a trimming as well , of the glow in the dark material , just as gimmickyness . D: Right . D: Mm-hmm . D: 'Cause yeah , that w more than finding it , that was more like you know if you're watching a film in the dark , you can um still see the remote control . C: Mm-hmm . A: Mm-hmm . C: Alright , so n sorta if if if we're gon if we're gonna go with the idea of um uh of feedback , sort of remote finder , then that kinda stuffs that one out then . D: That was more of a a gimmick . C: Do you think ? D: Mm . C: Uh it makes it fairly unnecessary then . D: Yeah , unnecessary . C: Okay . D: Yeah . C: Um , okay so scratch that . C: Uh so we've got do we want to go with the T_F_T_ idea or the is that far too expensive ? A: Um yeah we're getting a lot of features now , I I think Yeah . C: Well I mean I think I think the sort of find the finder things I mean it's uh I could probably write the circuit diagram for that myself . C: Um Mm-hmm . A: Well , I think a consideration too is that these uh remotes get abused a lot , you know they get thrown around , there's a good chance the the T_F_T_ screen would break or uh get damaged . D: Mm . A: They're pretty fragile . D: So is that one of our definite requirements that they wa that it needs a T_F_T_ screen ? C: Okay . C: Um no , I mean that was going on ravs uh Raj's sort of um marketing research I guess . C: Um Uh So we'll stick with sort of programmability um for the buttons that we do have . C: Um . C: So that's sort of included in your sub-module kind of stuff , um Uh you were finding out about teletext . A: Yeah mm . C: If you could find out that uh Um I think we're gonna scratch the speech recognition as a bit of a um expensive , no ? B: Yeah . B: Totally , it takes cheap speech recognition , she they wi Yeah . A: Oh . D: Yeah you think so ? A: Oh no it's it's much cheaper than the T_F_T_ , it's just a microphone and some some integrated circuits . C: Oh right , okay . C: Is it not the circuits that cost Oh right , okay . A: And it'd it'd be a small vocabulary speech recognition system , like a Okay . C: Uh well that kind of takes back the R_F_ the R_F_ remote sort of idea as well . D: Okay . C: Um . C: Five minutes . C: Okay . C: Decisions . C: Uh , votes , let's vote . C: Who wants T_F_T_ ? C: No-one does . C: Excellent , so we'll go with speech recognition , yeah ? D: Mm-hmm , that's cool . C: Um , speech recognition , limited buttons , organic design . D: Um if it's not too expensive s I think it's a good gimmick . C: And what else was I thinking of that I haven't written down and therefore fallen out my head , programmability . B: Glow in dark . C: Uh Uh o okay . A: Yeah . C: And also , integrating the , remember to integrate the logo and the s slogan . D: Mm-hmm . C: Okay , so . C: Um can you put all these reports in the project documents folder if they're not already in there as well . C: So , it just helps me summarize them . A: Yeah yeah . B: Here ? B: Sure . C: And um I'll put any I'm I'm putting anything I do in there anyway , so uh Uh pro uh project documents . D: And where is it sorry ? C: On A_M_I_ scenario controller . A: So it should be when you save on your desktop , so it goes save as , or And then uh hit that little folder up thing again . D: Oh . B: Uh it is in shared documents ? C: Where am I ? B: Projoct uh projector . C: Project documents , yeah , it's on your desktop as well . A: Again . A: All the way to the top , yeah that's up to desktop . A: Right and then project documents . D: Okay , cool . B: Hmm . B: It is not giving anything . B: Shared documents . C: And I will tr getting strings of um information , I'll try and forward any specific to anybody in particular , as soon as I get them now , rather than I was about to sort of tell you about the changes before the meeting , and then the meeting turned up , so I did . D: Okay . A: Mm . A: Did you get my email ? A: Okay . A: Just making sure . D: Okay . C: So Okay . D: What I thought as well about the material is um maybe not this kind of material , but maybe more like um this kind of rubbery material , it's a bit more bouncy , like you said they get chucked around a lot . D: Um , a bit more durable and that can also be ergonomic and it kind of feels a bit different from all the other remote controls . C: Yeah . D: The rubber rather than Mm-hmm , mm-hmm . A: Yeah . C: More sort of um flesh-like than plasticky sort of . A: Wow . B: Um but we have to take care like But we have to take care of our children also if they means if children catch hold of your or if they chew it it shouldn't be too harmful . B: So , whatever material we use it should be yeah . C: Oh no , ethics , that's gonna cost us money . B: So we have to safety point of view also , we have to take care . C: Okay , safety . D: Oh I think wi with the more organic shape of it it won't be as it won't as have many sharp corners as that , so that's something good , um I dunno , I mean That's a good idea . C: Yeah . C: It sme smells good for children . A: We could go comp yeah . B: Yeah . A: We could go completely out of the box and make the thing a big red ball foam ball . A: And it's got the thing on the inside . A: And there's no buttons at all , it's always on , and just yell at it , and it works . C: That sounds , yeah it's gonna have to be it's gonna be have a big yellow foam ball , yeah , sorry . A: And then ch children will love it . D: Interesting . A: Oh yellow , yellow ball . D: Yeah , d with the colour , um does it have to be all yellow , do you know ? A: Right . C: Please God no . C: Um . D: No . C: Well , I wouldn't th I mean , my reaction to an all-yellow remote control wouldn't be anything other than horror , so I think just having it surrounding the logo . D: Yeah . B: Small logo with the like a small yellow strip or y yellow with the logo in it . D: Having a little bit . D: Okay cool . D: Mm mm . C: Yeah . D: Mm-hmm , okay . D: Cool . C: And I'll see if I can argue with boss about putting the what was it ? C: We put we put fashion into Whoops , it's not working . C: Can't believe I've forgotten it . C: We put the fashion in electronics . D: Oh yeah , that's a good one that . C: I bet that'll catch on well . D: Yeah so . C: Okay , any last worries , queries ? B: Yeah . A: Twelve thirty . C: Okay . C: S s I know what you're thinking . B: Hmm . C: Okay then , lunchtime , yay . B: That's good . C: Okay , that felt a bit more like a something with order and and reason to it than the last one . C: This is quite fun actually . D: Wow . A: Mm . D: Has anybo oh . C: I really don't Yeah , yeah . D: Has anybody pressed okay , it vibrates . D: It's pretty cool . A: Yep . B: Check here . C: Wow you've your first page . C: I was just writing really big . D: Yeah , got small writing . A: Yeah I've been using up the pages . D: I don't wanna waste it . C: I've finished the meeting now . C: Oh , everybody needs k questionnaire . A: Another questionnaire .

The Marketing Expert presented requirements of users as found in a company market study. The study showed that users want a fancier-looking but uncomplicated remote control, and are interested in speech recognition. He presented the age groups polled and said that the target marketing group should be users aged fifteen to thirty-five. The User Interface Designer presented several competitors' remotes and discussed the features that would make their own device more user-friendly. The Industrial Designer gave a presentation on important internal components that would keep the project within its budget, and discussed possible materials and programmable features. The Project Manager gave several new requirements for the project to the group. The group discussed the features they would like to incorporate into the design in light of the new requirements and budget constraints. They decided to keep speech recognition as one of their components, and decided to include some programmable features, limit the number of button functions, and make the remote yellow and glow-in-the-dark, in an organic shape. The Program Manager said that he would ask to what extent the company motto had to be incorporated into the design. The Project Manager will ask to what extent the company logo must be incorporated into the design. The remote will feature speech recognition and programmable channel and volume preferences. The number of button functions will be limited to make the remote user-friendly. The remote will have an organic shape and feature some yellow coloring and glow-in-the-dark material. The group seemed to have some minor technical difficulties when opening their presentations.

D: Okay . A: Okay , almost there . C: Okay . C: We'll sta I'll use the PowerPoint , I guess . C: How was that , was that fun ? D: Mm . A: Yeah , yeah . D: Very fun . C: Okay . C: Uh oh I've forgotten to mail you the minutes , but I will do . A: Okay . C: Upsidaisy . B: Hmm . C: Um Um we Yeah . B: E excuse me I forgot my copy . C: Alright , okay , yeah . C: He's gonna get his pen . D: Oh right . D: Okay . C: Um Will you guys first with your prototype um before we get to the good news ? A: Yeah , there's good news ? C: Uh we have budget problems . A: Oh . D: Mm . A: Oh . A: Cutbacks . C: I'm afraid you're all sacked . C: Oops . C: I don't even have this on . A: Hmm . C: Okay , have you got a presentation to make ? A: Okay . B: No , not mine yet . C: No . C: Okay so it's just your your show . A: Oh . A: Um maybe we should bring so that the camera can see . A: Yeah . D: Okay . D: Sure . A: Okay . D: We made three for you . C: Three ? C: Oh . D: Um one's based on the banana , one's based on the tomato and the other one is st Look . C: Tomato ? C: What tomato ? C: I don't recall a tomato . D: Oh yeah , well yeah , we had v some red left over . D: So . C: Ah I see , okay . D: Okay , so this is the um non to non uh no buttons one , or as mm few buttons as possible , mainly speak recognition . C: Mm-hmm . D: The yellow there is the um the slogan , yeah , that we need to incorporate , it's very simple . C: Logo . C: Okay , brilliant . D: If you do need buttons , you can flip it over , and there's some there , um but mainly it's speech recognition . C: Okay . C: Okay , so the buttons would be like , you know individual users , or Yeah . D: Yeah . D: Yeah and yeah they might project things onto the screen which you can do on there . C: Alright , okay . D: Mm I'm not sure about that . D: Um and this one is the one w more like the one w that we looked at earlier . C: Right . D: Yeah , you guys can have a look at that if you want . C: That's groovy . B: Yeah . B: Uh can I have Oh sorry s Mm-hmm . C: Well I like the feel of it , I like the feel of it . D: Yeah , sure . D: Um that one is Oh no , it's delicate . C: At Oh dear . D: That's that's already got its stand that one . D: That's it stand . C: Alright , okay . D: It does also lie flat , but that's the that yellow stand there represents the the charging stand . C: Okay , brilliant mm . D: Um the black on the back is the slogan . C: Okay , nice and obvious there , if it's standing up , I guess , yeah . D: Uh yeah , that Well , we did think of that . D: Yeah , if it's standing up it's it's on there , but also we're gonna have the company name on the front , which is the little black kind of line in the middle . C: Oh right , okay , brilliant . C: Like that from its centre . D: So um and that's the um transmit the L_E_D_ thing . D: These are the s two scroll ones which we thought could be channel up and down and volume up and down . D: We n were weren't sure about putting them there , because um i it's it kind of could get bashed . C: Where you're , yeah , uh were you're holding it kind of Mm-hmm . D: Yeah . D: Well , if you hold it , you can you all can hold it , is it does actually feel quite ergonomic , if you've got small hands . C: Yeah . A: Mm . D: Um , obviously I don't think that's real sized . C: Okay . D: It would have to be a bit bigger . C: Yeah , okay . C: Yeah , scale model , yeah . D: Okay . D: Um that's a speaker at the top , so you can speak into it like a little walkie-talkie as well for speak recognition . C: Mm-hmm . D: Um and um then the buttons . D: Yeah kind of self-explanatory , just buttons whenever you need them . D: Tried to keep it simple . D: Oh that's the charging base prongs at the bottom . D: We used those . D: And um then the big red button in the middle is the on and off one . C: Alright , excellent . D: It's not in the traditional place , but um it's quite an obvious place . C: Okay . C: No . C: It's out of the way as well , I suppose , so . C: Excellent . D: So there we go and and um we have the banana-based one too . A: Oh yeah , yeah . C: Yep . A: This one is uh , I suppose for the younger audiences . C: Okay , so so Barney the banana . A: A a more friendly type of Right , right . A: It's to uh induce more television watching I suppose or Yeah . C: Ah excellent , just what we need . D: Yeah . A: Say it for the camera . C: Lo Sort of Loch Ness banana . D: Mm-hmm . A: Right , right . C: Cool yeah . C: Well , nice to have uh options at least . D: Yeah . A: Yep . C: 'Kay and Oh there are issues , oh there are issues . D: So are there any um improvements or issues or Oh . A: It won't stand . A: Just let it lie down , it wont stand . C: Um main problem that we have unfortunately being finance . C: Uh , let's just enter in the um evaluation criteria . C: Um unfortunately the unit we are currently going to produce minus the extra scroll buttons , uh it's gonna cost us fourteen point six Euros . B: Mm . D: Oh . C: So we have to rea Sorry , I've accidentally highlighted somehow Um . A: What's on the uh on the left ? C: There we go . A: Okay . C: Oh god , why is it doing that ? D: Ooh . C: There we go . C: So basically , um in order to save our two Euros um I was thinking that we could have essentially the same shape , but just have it flattened . D: Mm-hmm . D: More like a traditional remote control . C: Um . C: Yeah , I mean it's already got a kind of cool shape , so but it wouldn't have to be curved sort of in and out . D: Mm-hmm . D: Mm-hmm . C: And by doing so Oh no , hold on . C: Doesn't save us quite as much . C: I don't know what's going on with this again . A: W why is the uh double curved two of them ? C: Oh , good point . B: And double curve on both sides ? C: Um . B: Curve . B: Yeah , this is double-curve , no ? C: That's sort of curve in and out . B: This is double-curve . A: Is i Mm . B: It This one is single curve . B: 'Cause this is single curve , this is curved on both sides . B: So double-curve . C: No , I think it means double curved as in um like uh a single curve on that bottom half , and the double curved would be if it was that similar curve upward . D: Like an S_ shape . D: Okay . C: Okay , I might be wrong though . B: Like this , one curve on this side , one curve on that side . C: I don't think that counts as a curve , I think that's just a shape . B: Hmm . B: Hmm . D: Okay . C: A curvature is like the this case . B: Maybe . D: Okay . A: 'Cause that's the uh the biggest expense there , right . C: Yeah , and why why I've got it two , I don't know , I can't seem to select any more however . A: got two of them Okay . A: Well we can work around that um Cut things out . D: Mm-hmm . C: Right . C: No . A: But you think it should be one . C: It's meant to be one , yeah , I don't know why I put two in there , but um Hold on till I find it , I think this shift button might be stuck again . A: Okay . C: No maybe the shift button's stuck in . A: Yeah . C: Um okay , so that would take away three , which would give us Oh that's fine . B: Mm . B: Should Uh you can do one thing . A: Yeah , so we're We should fire the accountants . C: Eleven uh eleven Euros sixty . D: Cool . D: Cool . C: Um We cou Oh not quite , have the scroll-wheel , unfortunately . D: So we could even add something . C: What ? A: Fire the accountants . A: Ah yeah , we could add things . A: Maybe if you click back in that bottom right cell , where you're starting from , and then use the arrow keys . C: Yeah . A: Does that work ? C: Yeah , I know , that just extends it as well . A: No mm . C: I don't know . B: You just select one box outsi yeah , this box . B: Then move it with the help of this Okay . C: It One of the buttons is sticking , I don't know . B: Just uh just uh Okay , just a minute . B: Okay . B: No input , like this . B: Shift . B: No it's not . C: No , it's 'cause the uh the shift button's stuck , or something . B: Yeah , it's not working . A: Is it the other shift button maybe ? B: Should we ask Meli Should we ask our technical expert Melissa ? C: No that's fine . C: Um we've worked out what it would be anyway . A: Did you try both shift buttons ? A: It could be the other side . C: Yeah . C: Cancel . C: Piss off . A: That's too bad . C: Oh well , never mind . C: Um . C: Right , so that's finances and I dunno what we what could we reckon we could add ? C: Um Well I suppose that's our that's that's our design that we've got . D: Well maybe we could add something , but maybe if What do you th We're trying to save money , so . D: Yeah , if we're happy with the design there's no point in spending money , if we don't have to . C: So Yeah . D: But if there is anything you think we've missed out there , then , you know , feel free to add it . D: Maybe I mean obviously it would be bigger so there might be more space for the the slogan on the front , because it's not in an ideal place right now . C: Yeah yeah . C: Well that's that's uh Okay , so project evaluation . C: We have under twelve Euros fifty . C: Project process , how do we think that went ? C: Are we happy ? A: Oh . D: Mm . A: Yeah I think we have a a winning product . C: Okay . C: Evaluation . C: Oh we've been writing this up for m months . D: I think it went quite smoothly . C: Uh room for creativity , were we happy with that ? D: W I think we were very creative . C: No , I mea I think it means sort of individually . D: Oh right , okay . C: Yes , no , maybe ? D: Mm-hmm . C: Okay . C: Groovy . C: So uh we're just gonna . C: Uh yeah , okay . C: Teamwork ? C: Leadership , sorry . A: Great leadership . D: Excellent leadership . C: Thank you very much . C: You're all get you're all getting a raise . C: Uh teamwork . C: I thought went well . A: Yeah , yeah . B: Yeah . D: Yeah , everyone got enough input , I think . C: Yeah . C: Uh and well means , yeah . B: Yeah , we Yeah . C: The technical stuff was brilliant . C: Let's buy more . D: Yeah . C: Uh Right . C: Um I don't know what , new ideas found , means , to be honest . A: These pens are are neat though . B: Yeah , these are new ideas , like glow-in-the-dark or something like that . B: We discussed all the new ideas , but of course we couldn't reach any proper goals , we couldn't use these , but we h we are using these scroll buttons like this . D: Mm-hmm . C: Mm-hmm . B: These are new ideas we And new shapes , everything . D: Yeah . C: Mm 'kay . B: At le Yeah . C: Groovy . C: So just general thumbs up for all of us then . B: Hmm . C: That kind of unfortunately is too quick . D: Okay . B: Hmm . A: Okay . D: Well um . C: Uh . C: I suppose yeah . A: Uh so let's talk about our bonuses and the raises we're getting for this , right . C: Um . C: That's it , um I think another couple of days holiday pay might be well in order for all of you . D: Mm . A: Right , right . C: Uh Let's see if I can get this bloody thing to work . A: Uh maybe we should start cleaning up the clay . C: Whoops . D: Yeah , maybe . B: So So Uh Brian , have you have you finished ? C: Does it go back in , does it ? C: Reusable . A: Something we should get . C: I don't know what this is but it's really really annoying . C: Uh-huh . C: Um I have , yes . B: Uh mine needs also this . C: Huh ? B: At last mine is also the presentation . C: Oh right , okay , you've got more , okay . D: Oh , you got a presentation , sorry . B: Yeah , yeah . C: Sorry uh . A: Oh ok Uh . C: It didn't bother to tell me that on this thing . B: S Uh is the project evaluated , that is mine . C: Is it ? C: Okay . C: Doesn't tell me . C: Oh you're doing that . B: Yeah . C: We evaluated ourselves , we thought we were great . D: Yeah . D: Mm , love to eat that now . A: Anybody Clay covered banana . D: Kind of a green banana now . C: Mm . D: It's this as well , sorry , we forgot to mention it'll be made out of kind of a rubbery latex , new material that we've got . C: O okay , hold on . D: I've got . A: blue . C: I wonder w which cell do I want . A: It's fun to touch . D: Yeah . B: So . C: Okay , I didn't realise you had that bit . B: Yeah . D: Oh could you pass the tomato please . B: So . D: Sorry . D: Thank you . B: So now is the final evaluation , final evaluation of the uh uh of our product . D: Mm-hmm . B: How we are going to means uh at what standard what standard whether it meets our standards or not . B: How mu What rating we will give to these products . B: So of course this is will be a team work , w we together have to decide wha what rating we will give to this product and everything . C: Okay . B: So what methodology I will tell you on what basis we are going to discuss all this . B: We will give the rating to this product based on the user requirements , whether it meets the user requirements or not , this product . B: Then trends , whether it is as fashion trends or not ? B: Means because we have already stated that people do prefer fashionable things nowadays . D: Mm-hmm . B: So this is also an important factor for our evaluation also . B: Then marketing strategy of the company . B: As we have already discussed that our company is quite in the market , not only in terms of providing quality products , not only in pro providing latest technologies , but also in terms of providing environmental s Yeah . D: Sorry . D: Sorry , carry on . B: So but also in terms of providing environmental safe products , uh yeah like uh keeping uh keeping in mind all the safety issues . B: So Now comes the criteria rating with seven point scale . C: Okay . B: I'm having this scale this scale , so we have to do it on a board . D: Mm-hmm . D: Okay . C: Alright , okay . C: The board working again , is it ? B: the user requirem I think . A: Do we have the uh the marker for the board ? D: Um . C: Uh . A: There it is . B: Thank you . B: So . B: So these are the three crite criterias for our evaluation of our product . D: Mm-hmm . B: First of all uh comes user requirement . B: So we will see whether this product meets all user requirements or not . B: I I will first I would like to have your views , what do you think whether it meets all user requirements or not ? D: Um I think Yeah , it did . D: It had all the basic buttons that they needed as well as the uh new technology that people said they wanted . B: S So what do you think you will personally give . C: Yeah . D: Um so . C: When the user requirement is essentially just to operate the T_V_ , so yeah , of course we haven't actually got a working model yet . D: Does it work ? D: Yeah . D: So . D: I would say seven . B: Seven . B: Uh . D: Seven is good , yeah , isn't it ? D: I can't True or false ? D: No sorry tr one is true . C: One , yeah . B: Uh one is means highest ranking , okay . D: Yeah . B: But I think highest ranking is seven , or one ? C: No it's it's like true is one end , and false is the oth Oh , I'll go for a one . A: No that's false . B: Okay , right right . D: Okay , so one . B: So it's one for from your point of view . D: Yep . B: And what do you say our Industrial Expert ? A: Uh . A: It's hard to know . A: I I give it a two . B: Uh d you can you can tell on on the like I think she has given her views on the basis of design , because she was our i Interface Expert . A: Okay . B: But you can give your views based on technology , whether the technology meets the requirements of the customers or not ? A: Um yeah , I think i it might even exceed it um . A: But I guess there is a kind of a shortage of buttons . A: Um I'm gonna give it a two . B: Two . A: Two . B: And what about uh you , Brian ? B: You will go for one . C: Basic requirements but of the pro of the project . B: Okay . B: Uh for me personally it is everything fine , it may be having good design , it may be uh meeting all the requirements of the customers like technology-wise , price-wise , but there is one thing which limits the customers , like we are having only two , three designs , like we are having one banana design and the other one is orange , and Uh yeah , lower end . D: Mm yellow . C: Yeah th Come on that was the tha 'Kay . B: And the third one is what you ge uh that is not a f fruit look . D: Uh-huh . B: But if a person doesn't like banana , or orange , you are limiting him . D: Uh-huh . B: No , don't buy our product , because we are l we like this only . D: Okay . B: So we are showing our preference for particular fruits , two or three kinds rather , and Yeah . C: Being fruitist . D: Is that no is that not trends ? B: So . B: Uh no , uh personally as a Marketing Expert I don't believe that , because whatever companies they launch their products in the shape of fruits , they give a range of products , a range of shapes , like if we see , look at the smallest thing , toffee chocolates , they give a variety of different things . D: Mm-hmm . B: Some children like to buy banana shape , some apple shape , some even pineapple shape , some orange shape . D: Mm-hmm . B: So you can what shape a person will like . B: So in this case giving only one or two choices we are lim limiting our customers . B: And by limiting them , we are limiting our sales , limiting our profit also . D: Uh-huh . D: But in electronics , I think , it's not q always quite so um you don't always have so many choices as with chocolates . D: I think , you know , if you're going to buy a T_V_ maybe a company'll have That you're going to choose from , a company'll have two or three choices , but they're different designs . D: We were coming up with one product . B: Uh maybe . B: Okay but I will I will personally won't give it beyond three . D: No , I mean uh obviously your opinion , I'm just trying to Okay . B: So we can Yeah , on an average we can think three , four sevenths , maybe . C: He's a tough cookie . B: Three or four ? B: Uh , no sorry , it should be No sorry , sorry , sorry , sorry , we are doing a very wrong thing . C: Six . C: Five or six . D: What are we doing ? A: What are we doing ? D: Adding them up ? A: We're gonna average them ? B: Yeah , yeah , we are taking everything , and that's I have taken it very wrongly . A: Okay . D: Oh . A: So seven fourths . B: Yeah uh three four four two six seven seven sev Yeah one pe exactly . A: About one point f one point eight . B: So we can say one or two . A: Okay . D: Okay . B: because it is one point eight uh two , so we will do two . C: Oh I see . A: Yeah round it up to two . B: Yeah . D: Okay , yeah . B: So where were the trends . A: So trends . A: Can you explain what you want us to write there ? B: Sorry ? A: How it how conforms to the current trends ? B: Yeah , again the the fashion trends , this also like whether it it will be fashionable to have these products in the uh as a fruit shape or something . D: Mm-hmm . D: Okay . B: Uh . D: Well um going on uh the specifications that we had , that fruit and vegetables are quite popular , and that people like something that is good to look at and not many buttons , I would give it um , well , because it's hard to make a fruit good to look at , that that looks cool , you know , so I would actually give it a three . D: Tha three or four , I'm not sure . D: Three . B: Okay . D: Go for three . B: Yeah . D: That's fine . B: Uh Okay . A: 'Kay . A: As far as the uh technology it its' got the latest trends in speech technology , but it's missing the screen , as we said , um but it does have the push-buttons , or the scroll-buttons , um but it doesn't have that fancy solar power or the the vibrating energy mechanism . A: So I give it a a four . A: I'd give it a kinda middle of the road for for technology . D: Mm . C: Yeah , I am sort of pret uh Just the fruit does me in , I mean uh it might it might be trendy to some , but I'm just not swallowing the fruit , so um Uh also uh I would have liked to have seen the L_C_D_ screen in it . D: Yeah . C: Um so yeah I'd say about four as well . B: Uh personally I wi uh I think that in terms of trends , these products are quite good , like , these products are in fruit shape , because that wha people now our fashion trend shows that people like everything all f everything that is being advertised , like clothes , shoes , and everything is being advertised in the form of fruits and vegetables , or getting them or showing some association with them . D: Mm-hmm . B: So and in this way our product is good . B: And the second thing , now people don't want any complicated or bulky products and ours is quite simple and quite handy . D: Mm-hmm . B: So that is also ef that also Our product meets the f the fashion uh trends of the market . B: And yes . B: It is cus spongy also . B: So they can play with it , it's quite good . B: So then I think , maybe I can give it two . B: So four five ten thirteen thirteen . B: So we can Is it fine ? B: So what about company strategy ? A: Yeah . A: Well it was yellow . D: Um . D: Yeah , the company strategy , okay . D: Um there was lot of discussing , that was good . D: Um I feel I got my say . D: Um so I'd give the company strategy a two . B: Okay . A: Well , I think it's the the remote control conforms to the the company strategy . D: Okay . C: Yeah , yeah . A: Is that the question ? D: Is it ? D: Okay . A: Um . D: Okay , so one or two . A: Yeah . D: One . D: Okay , just leave it , it's fine . A: I'll go with two . B: So what about you , Brian ? C: Um yeah , a three . C: Pretty much kept to the company strategy , so I would go for a a one , as we not only kept it , but we were limited by Cool , groovy . D: Mm . B: Yeah , and me also , like , this product me uh me uh me uh this meets all company strategy like our product should be as per customers' requirement , as per latest technology , and it should be environmental safe . B: So since our product meets all these requirements , so I would also prefer to give it rank one . B: So four six six half . A: So one and a half . D: Yeah , one . B: So we can say two or one Okay . A: A two . B: So th seven seven . B: Uh overall we are getting two something , but we can round it as two . A: Yep . D: Okay . B: Yeah . B: So I think overall uh evaluation of our product is quite good . A: S Okay . C: Cool . B: So we can launch it . B: Yeah . C: Brilliant . D: Woo-hoo . C: In which case we are done . C: 'Cause we've evaluated and we are within budget . D: Cool . B: So yeah . C: Champagne lunch anyone ? D: Yeah . A: Uh . B: Great .

The User Interface Designer and the Industrial Designer presented their prototypes to the group. Two prototypes featured different fruit shapes, with one including speech recognition instead of a large number of buttons. It also featured scroll wheels for channel control. The other prototype was designed like a banana with children users in mind. The Project Manager announced to the group that with all of their desired features, the project would go over the alotted budget; after a reanalysis of the features of the prototype, the project came in under the budget instead. It was decided that another feature could possibly be added. The group evaluated their effectiveness as a team and felt that all members worked well together and could be creative, and that the project had very good leadership. The Marketing Expert led an evaluation of the prototype according to the initial project goals; the evaluation showed that most of the goals had been sufficiently satisfied in order to launch the product. The remote will come in several designs: two will have different fruit or vegetable shapes, one of which will feature speech recognition in lieu of a large number of buttons. There will also be a child-friendly banana-shaped remote. Both the company name and slogan will appear on the remote. The remotes will be bundled with a yellow charging stand. The devices were made with a latex product with a rubbery texture. It was decided that the product had met enough of the initial project goals to be launched on the market. The Project Manager felt that the group had been too constrained by the budget. Some felt that the banana shape would not appeal to enough of the market and that there was not enough variety in shape in the remotes to make up for this problem.

A: Okay , welcome everyone to our next meeting . A: I'm busy writing and busy leading the meeting , but um I've prepared a little presentation once again um or at least an agenda I think uh the biggest part of the presentation will be uh on your side . A: Um we are here at the conceptual design meeting , which is hereby opened . A: Um once again I will try to uh write some minutes which I just from the previous meeting uh placed inside our project folder , which was quite some typing . A: Um today we once again have uh three presentations , if I'm right , and after that we will take a decision on the remote control concepts . A: And just as the last time we have forty minutes to accomplish that . A: Okay , well I'd say let's start with the first presentation . D: 'Kay . A: Um in the same order as last time ? C: W sure . B: Mm . A: Okay . B: Alright . A: Well , take it away . C: Okay uh welcome you all . C: Components design , um uh first of all uh I would like to uh uh accommodate some of those uh things I uh uh elaborate some of the things I did . C: I I elaborated on the concept . C: What should be um uh said about uh the components , uh its properties and what kind of materials should we use to uh to make uh one of those r remote controls . C: Uh well first of all I've uh d subtracted some of the components that is that are used uh are w w um you know from what uh the remote control's formed . C: Uh first of all , the case , the case , the surrounding of the of the the remote control . C: I would like to uh give you an idea of uh how I thought about . D: Don't destroy my giraffe . C: Giraffe's gone now . C: Okay um the case was is made from rubber , I suppose . C: There's one of the because when you use a remote control a lot of people uh will uh will uh drop their remote control and they break uh becau the uh titanium was also an option . D: Drop it . B: Hmm . C: But uh it's a very expensive material . C: Uh rubber is , I think , uh the best suitable uh material uh to use uh for our uh for our remote control . C: Um it's poss it's also possible to uh create fancy colours with rubber . C: Uh rubber l makes it easy to uh to to it lets lets itself colour . C: Uh titanium uh you have to paint it and with that uh it's possible to scratch it or uh yeah make it ugly . C: Uh rubber uh the total uh piece of rubber that's sor uh that's that's used uh to make the case is uh the same colour , so if you scratch it it's still the same colour , perhaps uh it's a little bit damaged . C: But it's a very strong material . C: Um I h I had an idea single covered uh curved , sorry , single curved . C: Uh so it's t two dimensional . C: I think it's uh it's best to draw oh green . B: It's a colour . D: Bright colour . C: Uh New . D: Fancy colour . D: Forward . C: Blank . C: Okay . D: You have to go t Oh it's a side view . C: Let's make it uh black . C: Okay . C: I thought of an idea like this . C: Oh that . C: Um delete . C: Blank . C: Okay . C: So it also looks nice when it's on your table . C: So you get uh it doesn't lay flat down on the table , but it's c it's stands . C: Side view yes it's side view so uh I I'm not technically good at th three D_ modelling , but . C: Um uh it's just an idea I had so it's uh it's very uh so its also looks nice when it's on the table . C: Um the graphical user interface and the buttons , uh we also thought about that already . C: Uh I thought about uh the L_C_D_ touch screen , which is uh is easy to clean too . C: One of the great uh advantages of the L_C_D_ screen you just use some or uh another uh cleaning uh uh cl some cleaning stuff . C: And um it should be made of strong plastic and it should be bright . C: Well I already uh s uh explained some properties of that material and I think uh well we also we almost concluded about that uh this should uh be uh our uh button component . D: True . C: So uh uh that's all about uh the buttons . C: Uh the batteries , uh we also thought about that already , uh will be chargeable with uh uh an option for a mount station so you can uh put the uh the remote control in a mount station so its charges itself up instead of uh plugging it in or something like that . C: Questions , ? D: No no no no no . B: No . C: Okay . D: Just looking . C: And they should be long lasting , not uh not be empty uh in about uh two minutes or uh thirty minutes or forty minutes of use . C: And next step is the chip uh th the component that's uh makes or transmits the signal to the television . C: Uh there was an option to use s a rather simple chip but I think uh because uh of our uh highly uh requiring uh requirements , there should be an advanced chip in it with uh also the ability to uh facilitate speaker speech recognition uh which unfortunately is still in a test phase , so uh there should be some more uh investigation on that side . C: Uh my personal preferences uh I also overheard in the last meeting that there shou we should use uh our own business colours . C: That was correct , wasn't it ? A: Mm-hmm . C: Okay . C: I think they are rather boring for um for use with rubber . A: Well , business colours I thought it was the the slogan and uh the corporate image , so yeah , it needs colour , but I don't think you have to make the entire thing in the corporate colour . C: Okay they should be m sh they should be in mind , wasn't it ? C: Okay so it d it doesn't says uh to uh have the slogan ? A: It must be recognisable . C: Okay okay . C: Well that's possible of course . C: We could make a little R_ and R_ on the top of the machine . B: You can put the R_ and R_ . C: Uh so they are pretty boring , I suggest , because just the availability with rubber to make fantastic colours uh and also in a lot of possible colours , so it's possible to make very uh fancy uh remote controls which peopl uh who people in which people will find they're uh interesting . C: And uh will buy uh them faster when they look at the same old grey or black uh colours . C: Uh s as I said uh before rubber is uh is impossible to damage severely imp instead of uh of course you can break it when you you when you break it in s for example with a pair of scissors or something like that , but i if you drop it it's not uh broken uh right away s instead of using uh plastic , hard plastic or uh titanium . C: And I personally liked uh the single curved uh remote control , because it yeah it makes sense . C: Okay . C: Well that's all about my uh my findings . B: Alright . A: Okay , thank you . D: Mm mm mm . B: I will go next . D: Next . B: Alright so I thought a little bit about the interface . B: Uh how it should look . B: And uh uh we uh determined that will not be no buttons , but only an L_C_D_ screen , so I had to uh look on that . B: And the design is therefore based on what we just uh uh thought of . B: Uh first there are some new findings and new technology for speech recognition . B: And this is that uh um uh uh you you ask you give a question through through the device and it answers you . B: And they already uh put this in an in a coffee maker . B: And so that it you say uh good morning , uh coffee maker , and it says t says to you back good morning Joe or what's your name . C: Mm . B: This uh and there's an easy way to uh program that uh you say record into the device into the speaker and then you say the question and three seconds later you say the answer and then when you say the question it gives you the answer . C: Mm . B: Um perhaps it's useful , perhaps for because people um lose the remote , they can yell uh remote where are you and calls or something . A: Mm . C: Mm . D: It's true . B: And perhaps we could uh implement that . B: And then I have to go out of the presentation because I tried to make some kind of a a idea of how it should look like but I can't draw , so uh don't make too much of it . C: Oh my God . B: I tried to uh the L_C_D_ screen I tried to sort of to draw . B: I thought uh at least uh the icon for the volume . B: I don't know if there is an icon for the program , but yeah . C: Not just a P_ . D: P_ yeah , just a P_ . C: Oh okay . B: So uh and then the buttons above and uh below the and the and the mute button also recognisable as an icon . C: .. . B: Um . D: Where's where's the button for two ? B: I forgot that one . D: Okay . B: I thought I forgot something , but uh . B: And uh and uh the numbers , that should be a bit larger I think it's not really on scale and and so forth . C: Ah . D: Doesn't matter . B: Um an options button . B: And I thought the the button for teletext apar uh apart because it's not really options , I think . C: Mm-hmm . B: It's uh options is the settings of the remote and of the T_V_ and that kind of uh thing . D: No . C: Yep . B: So could call it settings or something . B: But this is a bit uh how I thought it . B: And uh the L_C_D_ uh somewhere on the remote . B: Perhaps we could be more curvy the remote perhaps should , so that it's better in your hand or something uh . C: Oh okay , yeah . B: But uh and and uh a microph microphone for the speech uh recognition if we want to implement that . B: Uh and then uh if you press the op options button , now we have an example of and then you should get the other options with what what you could do and that you could do with something like this this . C: Oh yeah , . B: And uh it's also uh I thought think we discussed uh earlier that uh older people don't really want to use uh these extra settings . B: And older people a also don't really want to use this uh th this kind of option menus . B: So they want to u use one button and then something happens , and not choose with uh this kind of uh And you could put in a an a really s little scrolling device on the side of your uh remote , so you could scroll scroll uh across these uh things . A: Mm-hmm . C: Mm . C: Okay . B: That's an option . B: And that was my uh finding dinge . A: Thanks . B: Yeah . D: Okay . A: Now our third team member with his presentation . C: Go Danny , go Danny . D: Okay , I'm going to tell you something about a trend watching . D: The trends from the past years , what the people like , what the youngsters like , what the elderly people liked about shapes , colours , material and stuff . D: 'Kay . D: The method I used was Like I told I watched the trends from the past years about colours , shapes , material they wanted uh from elderly and young people . D: So we can keep that in mind for designing f uh the device itself . D: Findings I made . D: The most important thing people liked last year was that the remote control should be look look fancy . D: The second important thing that w should be if inv in innov innovative , okay , like the L_C_D_ screen that's quite innovative so that should be great meeting for this . D: And the third thing is it should be easy to use . D: I think with only one menu , four button , channel , volume , it should also be enough for easy to use . D: The personal preferences for the young people , they liked fruity colours like uh banana yellow , uh strawberry red and stuff . C: Fruity ? C: Fruity . B: Grass green . D: Yeah . D: Like that . D: The round shapes , and soft material m materials like the rubber . C: Mm . D: It should be soft uh i it should feeling spongy or s Sponge Bob like things . C: Okay . B: Let's build it into a sponge . D: Th Elderly people like au colours which y are being seen in autumn like um woods um dark brown , red , deep reds and stuff . D: They liked square shapes with round edges . D: And hard materials like wood , um titanium . D: They those kind of materials they liked . D: This is a bit like the young peoples like the fruity colours , innovative , all the colours you see , the blue , the red , the white , the yellow , that stuff . D: And then I th I I personally thought the front side of the shape should be something for the youngsters like like this or something . A: Oh y So for the older people , a more traditional uh form . D: It's it's a bit like a banana . D: And the colour should be yellow , or something . D: And for the elderly people just plain old . D: Because we decided to have two kind of remotes , two designs , or was it two colours ? B: It was one remote , I think , different colours . D: Different colours , yeah . D: We should decide whether it's going to be with round shapes . D: I think like my colleague , you said , is that's e better , or for the elderly people something like like the iPod or something , with round squares . D: Simple but easy to use . C: Mm . D: So that's it . C: Okay . D: That is my Yeah , like the older o older colours I can maybe Yeah . B: You could you could uh change the colours , that was also the idea . B: I don't know which shape you should should take , but . D: Colours th the elderly people Uh Look something like that . A: Yeah , I guess changing colours will be easier than changing uh the shape of it . B: Yeah . C: Changing just the shape of the uh remote control ? B: Perhaps you could find something in the middle . C: Yeah , s round corners , but s but square , yeah . B: Round but square . B: Yeah . A: But maybe then both groups won't buy it . C: Yeah . B: Uh i i if you do it uh uh square , with round corners but a little uh in the middle of it uh i Do you know what I mean ? C: Yeah I know what you mean , kind of like a . B: wait , like like this uh a bit . C: Yeah . B: So it's a bit square , but it's also a bit uh round . C: Kinda like a beer glass . B: So but then Same sides . C: Yeah . C: I know what you mean . C: It's also easy to to have to to put in your hand . B: But that's uh Yeah but that's also how other remotes are shaped , so that's uh But perhaps that's a good thing , so that's easy to use . C: Yeah . B: People know the Yeah . C: Will recognise that's as a remote control . C: Uh when I saw your d Oh . D: Autumn colours like red , brown . D: They liked the wood a lot . C: Huh . A: Mm-hmm . D: So maybe we could give it like wooden loo look look or something in that colour . B: Yeah . B: Yeah . C: Yeah , kinda like old cars , uh Let's put it all together . D: And a bit bit old school style renaissance , medieval kind of things . B: Yeah . B: Swords . D: Those kind of Yeah , those kind of things . D: So you see the big difference between the young people ? D: Fresh , exciting . B: Yeah . D: And the old people , old and boring . B: But that's easily to do with the colour , I think . D: So Sorry ? B: That's easy to do with the colours , I think . D: Yeah I think it's it's easier to do in colour than in shape . B: Yeah . C: Uh . D: Because otherwise we have to get different shapes , and colour way easier than yeah the shapes . A: Yeah we think so too . D: In material yeah rubber , rubber is , like I said , young people like more soft materials and spongy ones and the old people like plain wood . B: Yeah . C: Yeah . D: So we have to decide if we're going to use real hard rubber , or soft rubber . B: Yeah think uh Also in between . D: Or something something between that . C: Soft rubber . D: Yeah soft rubber which you can you can feel in it . C: Yeah I know what you Um . B: I don't think you should be able to mould it , but Yeah . D: Or No . D: Or or wh what's something harder . C: It should shouldn't be . D: No no no but but you have to like like like a a eraser or something . D: That's the bit you can press it in , or something harder . C: Uh . B: Bit like this kind of rubber . B: This uh But it's quite hard , this . D: Yeah , something like this , yeah . D: Yeah it's quite hard but you can press it in . B: Yeah . D: It's feels kind s spongy . C: Spongy . A: Hmm . D: Something . B: I don't think it's rubber . D: No . D: N n n Are you going to invite Sponge Bob , maybe he can Yeah I think that's the better thing to do . A: So we need a spongy feeling . B: Uh did you have something about uh So we should first decide about shape , I think . C: Yeah . C: Ding ding . B: Which uh Then you can fit the L_C_D_ screen in it , and can decide uh . C: Um I also s uh can't help but notice that you uh used an you had a remote control and the L_C_D_ screen was uh rather small . D: Yeah w I think that L_C_D_ screen should be like Yeah three quarter of the of the Yeah the buttons won't get that small when the L_C_D_ screen is Mm-hmm . C: Um . B: Yeah it it's supposed to be bit s bit s bit Yeah . C: .. . C: This was your size , but I think it should be larger . C: Yeah , three quarters . C: So uh so you don't have to put your oh . C: Uh new , blank . C: So uh when you get this uh Uh kinda like this . B: Ooh Yeah . C: Or should it be larger ? D: Larger I think . C: Larger ? C: Because you want to put your hands You want Yeah . B: But if you pu Now you can put your hand there and then you won't touch the screen . D: Yeah becau because you have Yeah okay , true , true , true true . B: Perhaps that's best . C: Your thumb here . B: But not on the screen because Yeah that's uh that's an idea . C: Yeah . D: Yeah . B: Looks a bit like a Game Boy now . C: Because when you put your f Yeah but if yo if you make the the L_C_D_ screen as large as the remote control itself , uh you'll you'll always get some You Yeah . B: You always touch it , yeah . D: Yeah yeah yeah yeah . C: Going to be very greasy and stuff . D: But it won't get that small because you have how much ? D: Nine ten eleven twelve thirteen fourteen fifteen buttons on the screen . B: Yeah . D: One to zero , the two digit , You have to you have to Because some fat people with d thick fingers will press three buttons at same time . C: Yeah you don't want it too small . C: How yeah how large Yeah they have thick fingers . C: But if you wanna make it in international , Japanese uh people got uh rather small hands and we got these large Zoom opt Ah yeah of course , yeah . D: Yeah true , but Yeah , we have we have the zoom option , right ? C: You can make it larger to to uh to uh with accompanying uh greater fields to push the button . D: Yeah . A: Yeah . D: Yeah . A: And we won't include a a pen , or something to point , hey , we we want to do it with our fingers , right ? D: No . D: Yeah . C: Your fingers , yeah . D: Yeah . C: You don't want uh Because if you lose the pen uh if you lose the pen uh you can't use Yeah You can do whatever uh any uh cloth . A: Yeah . B: Y you could include a pen . D: Use a pen You you c you can lose the pen . A: Yeah but I think people want to use a remote with with their fingers because th they're used to that and And maybe we have to add a tissue to remove the grease from all the fingers , huh . D: Yeah the fingers , yeah . B: Yeah o yeah , if they think it's handy to use a pen . B: Yeah I think this uh this is a good size for the screen . B: I don't know how how large the actual remote should be but a little bit like this , or something . B: Yeah . D: Yeah but that that can be with plain soft tissue . D: Yeah , you can buy those at Maybe it's better to to include rechargeable batteries which you can recharge through the docking station . A: Okay well maybe , if I can interrupt you , maybe I should uh should show some points on which we uh should take a decision . C: Sure . A: So we can discuss these points . A: those points um energy question mark . A: How how should we uh supply the thing with energy and how are we going to do it with separate docking station and then put in it . A: Uh chip on print and case . A: Those are points my uh coach advised me to discuss here , but I hope you have ideas about them . B: I think energy were batteries and then uh and uh Yeah . C: The docking station . A: Yeah . A: So that's the the the first point . A: We already decided that on the previous meeting . C: W Yeah . B: Yeah . B: Yeah . B: Yeah . D: So if the badg the batteries are dead then you can re you can uh change them . A: Mm-hmm . B: Just like with the telephone . C: I kinda like your Yeah you got some uh some of those uh uh wireless uh mice ? D: Yeah yeah yeah like those . C: Mouse . C: Computer mouse . C: Kinda like those kind of batteries . D: Yep . B: but it should be th I think normal batteries , not not like two or two uh Yeah . D: Yeah , normal plain you No normal plain batteries you can buy at the supermarket or retail shop . C: Yeah . A: Simple rechargeable uh batteries . D: Yeah . B: Yeah . B: Um what was with the chip on print ? C: The chip on print ? C: Um Uh you gotta f Yeah . C: I think so . C: Chip on print with a with a simple uh a sim not a simple but a We also discussed that . D: Print plate . C: Didn't we ? A: Yeah but how did this how does that with a L_C_D_ screen ? A: You still have a print plate . C: Uh Beg your pardon ? D: Yeah yeah yeah . D: You always have a print plate . D: You always have a print plate , right ? C: Yeah sure , of course , yeah . A: Mm-hmm . D: Always , so I dunno what w what we have to decide about that . A: Yeah well it's a good question . A: It just was in there and I didn't have any information about it , but Mm-hmm . C: Well uh chip on print , I think what they mean uh with the regular rubber buttons that you got , uh it's always clear for the remote control when you press uh a certain button . C: But when you got a L_C_D_ screen , with no uh with not the buttons are not always on the same place , for example if you enlarge a button , or if you got several options uh appearing on your screen , uh the co-ordinations aren't always the same . D: Yeah , okay . D: But Yeah okay , but the p print plate of L_ L_C_D_ screen is more advanced than a normal print plate , so that that's not of any discussion , I think . B: Yeah . C: When you got a regular button , th the button of stand-by is always on the same place and you got on the and on the Yeah . A: Well you need some kind of C_P_U_ , I guess . C: I suppose so . D: Mm , I don't I dunno I don't think that's Yeah yeah okay but I d I I don't know if nor o s it's quite a simple L_C_D_ . C: It is a simple C_P_U_ but it doesn't Yeah because it has to uh b Yeah but it the the remote control has to know whether you're in a settings menu or just uh you just want to turn up the volume . D: Yeah , it's quite a simple L_C_D_ screen . D: I think they don't need that big of C_P_U_ . D: Yeah , okay , true true . D: True . C: So it has to have some kind of a calculation unit or C_P_U_ to know uh in which state you are and uh which button you are pressing in at the right moment . A: Mm-hmm . A: Because we're projecting projecting the buttons on the L_C_D_ screen . C: Yeah . C: And a touch screen makes it uh possible to uh to get the co-ordination of your finger on the screen . A: Yeah . C: And the case , yeah we already discussed the case , we wanted to make it from rubber and uh Uh hard rubber I think . B: It's rubber . B: Yeah but but a hard rubber like this ? B: Or softer rubber or Yeah . C: That's the easy to ha uh to to uh Yeah . D: Yeah . B: It bounces back from the floor where you throw it . C: Yeah sure , look . D: We have different colours . B: Yeah yeah this in different colours ? D: So the shapes is something between the square shapes with round colo corners and a round shapes ? C: D It's our main target . D: No I don't think , I think it's more round than square . B: Yeah it's a bit . B: But I think it should be a bit longer , perhaps . D: So it meets I think it meets more the young people than the older people . B: Yeah . A: Yeah . A: But that's what we want , . B: I think so too . D: Yeah , that's our target . D: Yeah . B: Yeah . A: Mm-hmm . D: Lower than forty years , I think it was . C: Well and how about my idea uh of making it um with one single curve ? D: Oh yeah that that I think I thought that was a quite good Yeah . C: So i Because it's a gadget and you want to show it off , of course . B: Yeah . A: Yeah yeah you have a fancy design , then , right away . B: Yeah . C: Uh . D: You can put it on your table with the L_C_D_ screen , you don't have to put it get it in your hand , you can put it next to you and then dive it in and . A: So Okay so Yeah but I wrote it down . C: Because it Yeah . C: Yeah . B: Yeah , that's a good idea . C: It's a lot easier . D: Yeah . B: Yeah , alright . D: So You can't you You can't oh , you c you can draw it on your paper and then load it on the And load it on the the user the server . C: So , so you got uh Did you write that down ? B: And then Yeah , you can uh It's pretty easy but And Yeah , I had what I just uh I should again . C: Uh got a single curved uh rubber f uh fancy coloured remote control . C: Yeah . A: What about the user interface , there are also some some questions uh about the concepts I think you have some ideas on that . A: You you showed your drawing . B: I miss a few buttons , but . B: Well . B: At least uh what we should also have on , I just remembered , um a menu to go back through the first uh if if you touch options , you can't go back to this uh right away now . D: Mm-hmm . D: Yeah , you have to go back . D: Yeah uh uh . B: This I don't know . D: Isn't it better to have the sound and the general buttons horizontal ? D: With the minus and the plus . B: I think it's I don't know . D: I think it's easier than Yeah . B: I I thought it was uh easier to handle this way , but I don't know what they think . C: Sorry ? B: Would you like the the buttons horizontal or v vertical ? A: Mm . D: For sound and channel . C: Depends on the screen . B: Th Right well if we make it like this , I think if you put it like this Yeah . C: If you make the screen vertical it doesn't matter . C: If you make it uh in a rectangle I so it's it's it's it's Square . D: Yeah . D: I think it's it's easier to have it something like Oh a button uh minus here , plus over here . D: A minus here , plus over here . C: Oh , okay . D: And on here . D: The other buttons and on here the top . D: The options and then you have something like uh the P_ over here , and the sound . B: Yeah . B: But I think I wou I think that's a matter of what you're used to . D: Something uh Something like Sh Plus minus plus uh minus . B: I think I would put a plus and a min uh here . B: And then the P_ in the mid in the middle and the sound uh in the middle . C: Uh . C: Take your time . B: Almost . B: Yeah but I think when you are holding it , you could press the minus and the plus and with the other finger the minus and the plus . D: Yeah I think you're going to s you're going to use it with one thumb . B: Yeah but I think Yeah I don't know . B: Perhaps I have some examples . C: W We'll leave that to the usability engineering then . B: I don't know That's me . D: Who's the usability engineering ? D: She is . B: But I'm going to look if I've got some examples 'cause perhaps you should choose what's most often used . D: Oh . B: The 'Cause they can use that better . C: Yeah . D: Um Oh I have that those s numbers . C: Consistency . B: Yeah . B: I Here is our here are uh I don't really know . D: Or a good watch . D: B Channel selection . A: Everybody's searching in his data . B: Yeah . D: Per hour one hundred and sixty eight . D: Volume selection four times an hour Uh Yeah , that depends on on on the remote . B: Yeah but But I mean if it's usually plus or min above each other or next to each other on a normal remote . C: Yeah . C: So not how much n not how often it's used , but Uh . B: W what's what's usual or normal . B: Yes I'm looking here . B: But here's it's below , here also , and now here's here's next to each other . B: I think it's it's a Yeah . D: I think because I have two televisions at home . D: One is horizontal , one is vertical , so it depends . C: Yeah it does it doesn't really matter , but Uh . D: Yeah . D: Depends . B: I think the the the volume was usually uh above each other , because you go higher and down . D: Yeah , lower . B: And the the pay the the the program is next to each other , because you would go further and back . D: True . B: That's how it's is usually when I look here that's what I see . C: Okay , um . C: Let's cut to the chase . D: It's got to change . A: Yeah well I think we have we don't have to decide about that now how where we will put the buttons just the concepts . B: I don't know . D: Yeah is it is user interface . B: Yeah . D: Component . B: This concept is in the actual design , but you should know where you would place a And the speech uh shall we implement that ? C: Okay , well le Yeah . C: Interface , yeah . B: Or uh Yeah . A: Yeah well we just heard about the new uh technology , huh ? D: Yeah I think it's it's easy for that , where are you , but then it says I'm here . C: Technologies , uh . C: Yeah . C: Makes it possible to Mm . B: But then you should also find a place You could if you do it like this you could put it in a corner or something . D: Yeah . B: You can talk into the corner . D: Yeah , a microphone , yeah . B: Yeah . C: Not even necessary , because a lotta you can make a very sensitive microphone , so it makes it possible to uh just put it arou uh underneath it or on the on the bottom of the uh remote . A: Mm-hmm . B: Yeah . A: Yeah maybe at the bottom where you can can hel hold it with you hand that there's also a microphone uh over there . B: But Yeah , that's also . C: Yeah . C: Right . B: So , in the middle or something . C: But that's not import I think that's not im very important because yeah , it doesn't matter where the microphone is . A: Yeah , yeah . B: but you should uh decide where you want to put it . C: Ah okay , sure , okay , well tha Underneath ? B: Right ? D: Um I think where it isn't seen the most . C: Indeed . C: It shouldn't be uh very uh visible . D: Inside . B: You could p you could put it in a logo of the company . A: Yeah . C: Yeah sure , why no Yeah but it doesn't makes it uh any more fancy because you get to see uh Uh . D: Yeah . A: Well maybe just in the the spot you just pointed out because I think it should be in a in an important position where people can see it , because it is the the unique uh idea of our remote , huh , the the speech control . D: I i between the round of the R_ . B: Yeah . D: Yeah . B: Yeah . D: Yeah , okay . B: So where do you want to put it ? A: Well maybe where the one hand But are we talking about the button , or about the microphone ? B: Yeah actually it does because it you can you can find it better if you use it . D: Yeah . D: Yeah bu but I think the left s under corner should be the best . B: It's a way for you to uh So it makes more sense just 'cause other remotes don't have that . C: Yeah , okay . B: About a microphone , there is no button . A: Yeah because a microphone is very small thing , but you can make it look like it's big so as its its really an important function of the remote . B: Yeah . D: Where isn't i it isn't most in sight . B: Yeah . C: Okay . D: I think . C: Well put it there . C: I don't mind . C: That doesn't doesn't really matter . D: No . D: Actually doesn't . C: Okay . B: Alright . C: So ? B: Any more uh Yeah . A: So well uh type , supplements , anything . C: Interface type . A: Yeah , well we already s discussed that , huh , the the L_C_D_ and Mm-hmm . C: The L_C_D_ yeah , uh supplements well the supplement is to yeah . D: I think I thought the , like you said , like scroll next to the remote isn't that handy . B: Yeah . D: I think it's better to just up what you'd like to do on the screen . D: If you want to go back you have to back button go back , if you want to choose audio settings you press audio settings and it goes to that s sub-menu . B: Yeah . C: Hey , . B: Um yeah . B: Yeah the the young people do like uh scroll uh yeah . C: Use the scroll . D: Yeah ? C: Yeah I think so too . D: You do like it ? C: So why not , on on side . B: Or at least Yeah I don't know if it's really the scroll , but the menu they like most , and I think you can never get through a menu great with a scroll uh But you have it's f uh we have five or four or something . C: Fast , yeah . D: Yeah I think it is is faster . C: So if you've got a settings , if you Yes . D: Becau I think the scroll's easier if you have a lot of options , but if you don't have a lot of option then Y Uh-huh . C: You have a lot of options , because when you use Yeah you get w when you use uh the settings menu for example to look up some uh uh some channels on your uh on your television , you should scroll scroll down uh on a menu which probably does not fit on your screen . D: Yeah , okay , true . B: Yeah . C: So then it's uh very handy to to scroll down , you make just a rubber just like uh on your mouse or . D: Okay . C: Just put it on the side and it's very easy to use . D: Okay , no problem . A: And I think I would it would make even more fancy because you have another interesting thing on the side which you can touch and Yeah . C: Yeah , yeah . B: Yeah . B: It's also different . C: Yeah . D: Okay . A: Okay . A: Well there's our five minutes uh warning . A: Um any more uh questions about about the design or the user interface or different components , everyone ? D: Um . D: No , colours are clear , shape is clear , material is clear . A: Everybody think they can can work for that ? C: Okay , what's the standard colour ? D: And a standard , yeah we don't no we have different colour . A: Is there a standard colour ? C: I I You got you got different colours , but you should have a standard colour . D: How many colours are we going to Black . B: You should you should have a black one because uh I think black is standard . D: Yeah , black I think is is the standard . C: Black ? C: With the with the yellow uh Just a regular uh remote colour . B: But if you want to be different , then uh Silver . D: Dark grey , something like this this colour or something . D: Yeah like like yeah . C: And then have uh different covers uh to use . D: Or or silver . D: I think it's better to have silver nowadays . C: Silver , yeah . D: I think you see more silver than black . A: Yeah . C: You see a lot of t uh silver televisions . A: But still silver and black are well silver is new but also traditional , so uh Yeah w what about a yellow thing , I mean it could be ugly , but it's definitely fancy . B: Silver rubber . D: Yeah the the silver black are our main colours . D: Yeah . D: I think we have silver , black and between those is like I dunno s five colours between them or something . C: Yeah y I think it's better to Yeah th yeah . D: Yeah yeah yeah it'll be a banana yellow , we have . D: R red . B: But yeah . C: That's right . D: Green , wood , brown . C: But if you use uh silver , uh rubber s silver rubber isn't fancy . D: Yeah . D: True . C: When you use titanium , silver is fancy , but when you use silver rubber , it isn't fancy . B: Yeah . C: Silver has to shine , and rubber doesn't shine . A: Mm-hmm . C: Especially when it's made of soft rubber like this . B: Yeah . C: You understand ? D: Yeah , I understand . A: Yeah I would think about colours like uh red , yellow , green , blue , just Yeah . D: Yeah o of course . C: Yeah . D: The fruity colours and the autumn colours , like red and brown , dark red and brown . C: Fruity . B: Just all kind of colour . C: Fruity loops . A: Mm-hmm . A: Maroon . B: Yeah . A: Yeah . C: Okay . A: Okay , so Who's pinging ? B: And and do we have to have a normal black one , or uh Is it Yeah . D: No . A: You are pingin Okay . C: You ping . A: I thought we Okay , so uh that wraps it up ? A: Everybody knows uh what to do ? A: Well I wrote it down here . C: Well not what to do . B: Well I don't know what to do , but . A: I wrote it down here what to do um . C: Not what to do . C: Look . A: The next meeting is once again in thirty minutes . C: Okay . A: Um here are the individual actions , and especially notice that uh the Industrial Designer and the User Interface Designer are going to work together on a prototype drawing on a smart board , and of course to all four of us uh specific instructions will be emailed by our personal coach . B: Ooh . B: Right . D: S tough . B: Yeah . D: We'll be available . B: But do we have to We'll work together , but do we have to stay here , or do we Right . A: Well I I'd say just wait uh for email and uh find out . B: Yes . A: I don't know . B: Okay . C: Thin I think we should work . A: Okay well that was what I had to say , uh , final thoughts from anyone , or ? B: Yeah I think . B: No . D: No . A: We're finished . A: Okay , well thank you very much . B: Yeah . D: Finished . C: Thank you very much . B: So we have to keep talking English now ?

After the project manager opened the meeting, the industrial designer discussed his preference for making a remote which is single-curved, made of rubber, contains an LCD, has a docking station to recharge the batteries, and uses a simple chip. The user interface designer discussed how speech recognition could be useful to users who often lose their remotes, the layout of the interface, and the option to include a scroll device on the side of the remote to access a menu containing extra features. The marketing expert discussed the results of trend-watching reports and his preference for a banana-like remote for younger people and a traditional remote for older people. The trend-watching reports indicated that products should be fancy, innovative, easy to use, in fruity colors, in soft and spongy materials, and in hard materials in autumn colors with square shapes with round edges if appealing to elderly people. The team discussed case shapes, color options, types of rubber, and dimensions. The team then made decisions regarding energy sources, components, and the remote interface. The industrial designer and user interface designer will work together on a prototype drawing on a smart board The remote will not include a pen. The remote will use rechargeable batteries which recharge in a docking station. The remote will use a chip on print. The case will be single curved. The case will be made of rubber. The remote will contain a microphone for speech recognition. The remote will have a scrolling device. What shape the remote should be. Whether to use hard or soft rubber. Whether to include a pen to use with the touchscreen on the remote. What sort of batteries to use. Whether the remote requires a CPU. Position of buttons. Position of a microphone on the remote. Color of remote.

C: Okay . D: Or you get it . D: Okay . C: No I don't think so it has to be like that yeah and you have to adjust the length . C: Okay , and then . B: So we uh we will wait for Anna , a few minutes . C: Yeah , s yeah , um . D: Mm . D: Yours is well Yeah but the the mic should not Yeah . C: I think you can put anywhere you want , actually . C: I thin It's not a directional mic , anyway . B: I think it should work like this . C: Uh . B: So I will try to get my presentation running . C: Yeah . B: Mm . D: Mm . D: Can't help you with that . C: Last . B: It's no matter . D: Okay , it's y yeah . B: No problem . B: Ah yes . D: Right . C: Okay . D: Then press uh al This . C: Okay . B: I don't know . D: You know ? B: Just try . C: 'Kay . B: On this normal Good . D: Oh oh . C: Alt F_ five . B: Doesn't appear on the screen here . D: Right well Wow . B: Oh . D: Amazing . D: It's working . B: Okay . B: Thank you . B: Uh . A: Hold that . B: Yes and you can put can clip it uh on your Somewhere . A: Okay . A: Okay . A: Mm . B: So , good morning , everyone . B: Um Welcome at uh at the kick off meeting of our uh latest project . B: I hope you all have been uh updated about it . D: Yeah . B: Good . C: So . C: Yes . B: So w we will try to structure this uh meeting with an a with an agenda uh as presented here . B: Um after the opening we will tr get acquainted to each other . B: See what our roles are in this project . B: So , um We have been provided with uh some uh w technical tools to uh to communicate and to well , learn from each other's plans uh as I can say um so w we will also try to uh to get acquainted to this tools so they are also new to me I don't know whether you worked with them before . B: Um then we will come to the uh to the to the actual project plan . B: You all know I hope how it's about uh the uh new r remote control we are going going to design . A: Mm-hmm . C: Total . B: Uh then we will uh discuss uh , well , how it should be and uh wh what uh what our new product should look lite like . B: And uh well then uh after some twenty five minutes I hope uh we can end this meeting . B: So . B: Um basically this is about a uh a new c remote control . B: Um We When you design a new product you of uh you of course want it to be original . B: Be uh we want to be distinguished , mm ? B: People uh want to uh when they look at the shelf want to think , well that's the product I I need . B: So it needs to be trendy . B: I mean trendy is what people want , so then I w they will buy our product . B: But then , uh , it also should work uh user friendly and uh otherwise people uh uh well it will not be uh be rated very well in consumer uh articles and like that . B: So , the general outline of uh new project will be we first uh go through a functional design phase . B: Um You all get uh um certain task uh in this uh in this phase and uh then we will meet again and uh discuss this functional design . B: And the same holds for the uh ph two phases uh after this , the conceptual design and after that a a more detailed design in which the the final project should get its definite shape . B: Alright , but first we will do some uh tool training . B: In all in front of you uh you see uh the uh notebooks and w uh n note blocks and we have here a a a a white-board . C: Whitebo Yeah , you can start it you know . A: Mm-hmm . B: And um well it should work uh I've read it from my uh from some colleague that it should work with some kind of toolbar . B: I didn't find out yet how it work , but maybe one of you did , so Um Yes . D: Under documents in the shared folder . D: Okay . B: Do Do we have to say something about that ? B: I I I'm not fully updated about this shared folder uh . D: Yeah , I guess we'll have a shared folder uh with documents that we can share . D: And uh , yeah . B: Yes well we will then find out ho how it works . D: Yes . B: Um . B: Well , this seems to me , yes , some computer program but I didn't find it yet . B: So , we'll come to that later . B: So , uh now we will try out the white-board we have here . B: So , I would suggest uh Well , yes , um we uh we should try to t to draw on it and then well it should be smart some way . D: Each of us is going . B: I I'm not really sure how this works , but Yes , a good idea Mael . D: Okay , shall I start ? A: Mm . A: Yeah . A: I think for us it's just like a normal whiteboard , but they'll be recording what we write down . D: So , i But it's Actually , I think I cannot go with uh Yeah . C: No they will record through that . C: There's a sensor over there which is going to record the strokes that you make . A: Mm . A: Mm . A: But for us it's just like a normal whiteboard . B: Okay . C: Yeah . B: 'Kay . B: You you D doesn't it work ? B: Maybe someo Maybe maybe Anna , maybe you can start . A: Mm-hmm . B: Then he can maybe find out to get his cord right . A: I have to draw . B: So um L Why don't you draw uh your favourite animal on on th on the white-board . A: M my my favourite animal . A: Sorry this is all tangled up here . B: Oh , I see uh Yeah . A: That's better . C: Yeah . B: Yes . B: Mm . B: So draw it . B: We will try to guess what it is . A: Mm-hmm . A: I'm a very bad drawer . A: Weird . A: Um . A: You're not gonna be able to guess from my drawing . A: I'm a bad drawer . A: Okay . B: Mm . A: They're ears , by the way . C: 's a cat . A: No . A: Um close though . A: Okay so like a pet animal . D: Okay . A: Like a cat . C: Yeah . B: It's like a cat , so I guess it's a cat . A: No , not a cat though . B: What is this now ? C: Ah you forget about it . D: You're on the knife . C: Yeah , uh I think it's fine . C: I just don't want to carry it off . C: Man , this wires , eh ? C: We need a wireless microphone . C: You know ? C: Pro specially we should next project we should take l like that . B: So , that's the cat . A: Okay . A: So . A: It's not a cat , it's a dog . B: Oh . C: So . D: Mael . B: It's a dog . A: Yes . B: So but that's also kind of cat , isn't it ? C: Oh the dog doesn't have a tail ? A: It's got a tail then . B: B bo both predators . C: Yeah , sure , yeah . A: Yeah yeah . C: I thought so . C: The dogs have a tail . B: So , thank you . A: So do cats . B: Uh d did you uh work out cord ? A: And you guessed cats without a tail . C: Yeah . D: Yeah , I think I will go without without it , right ? A: Okay . B: Okay . C: It'll still not extend , right ? C: It's not up to that . A: Okay , there you go . A: So what favourite characteristics . A: Uh . A: Dogs are always friendly and loyal and fun . A: A horse ? C: It's a horse . A: This is why you're the designer . A: And I'm marketing . B: Yes . B: Yes , yes this is Yes definitely a horse . B: Yes . B: Oh very good . B: So I suppose it Yes . A: Ah Mm-hmm . C: Ah I think you can put that . A: That's it . A: A blue and black zebra . B: Can you can meet them in Africa , I think . B: Yes . B: Very good . B: So Ma Matthew ? A: The very rare blue zebras . A: Yes . C: I'll tell to get it off my Uh ? C: Mm-hmm . B: So Maybe I hope you have some space in your uh the horse of uh Mael . A: You got a lot of room here . A: You can probably reach . C: Oh y it's not for that . A: No ? C: No . C: Okay . C: Yeah . C: So what should I draw ? C: Mm . C: He has already to do cat . A: I took a dog . A: Um . A: A mouse ? B: This looks likes a cat who has been driven over . A: Okay . D: Yeah . D: And we should sum up its favourite charas characteristics , right ? A: Mm-hmm . B: Yes , the moustache . D: So Uh yeah . B: That's that's definitely a cat . A: Mm-hmm . D: And i Th They like to sleep , that's why you said you they are like this . D: Yeah . B: It's quite , you know relaxed situation . B: Yes . A: Mm-hmm . B: Yes , okay . D: She has the small legs . B: Th thank you , Matthew . D: Yeah . D: Thank you , Matthew . A: It's a very big rat . D: Perfect . A: Or a very small cat . D: Oh a rat , okay . B: Yes , this is certain uh some contribution to our project . D: And you , A bird . A: Mm 'kay . A: Your turn . B: So . B: Let's see . B: Which animal has not been drawn yet . B: So you've all drawn land animals , so why not draw an animal from the water . D: Okay , in the water . A: Ah I don't know what that is . A: It's a bit It's a bit hard to guess . D: Mm . D: Yeah . B: Mm . C: So The cat is going to eat the fish or the rat ? D: Put it colours . D: Maybe it would help us . A: Yeah . B: Yes . D: With different pen widths . A: Mm-hmm Oh , it's a shark now . B: So Oh , yes , why not ? D: Ah it's a shark , yeah . B: Good idea . C: Ah it's a baby shark , it looks to me , you know it's going to eat the cat rather than the cat eating the fish , no ? A: Mm . D: Oh . A: Now it's a swordfish . B: Why not . D: You have some in in Australia , right ? B: A swordfish . A: Swordfish . D: Yeah . A: Um , maybe . D: I dunno . A: I've never seen one , no . D: Oh well . D: Yeah . B: I hope it still works . D: Perfect . B: So W Well , this uh this tool seemed to work . D: So I dunno if we need to spend time on that , actually But uh Yeah , exactly , yeah . C: You should go for the next one it seems to me . A: Mm-hmm . B: Let's continue to uh to the real stuff . D: Wow . B: Um our project uh finance uh thing . B: Uh when we are and when w you are uh going to design w uh we must keep in mind that the selling price of the product uh will be about twenty five Euros , so when designing a project uh I also look at you uh Mael , keep in mind uh uh uh People uh want to get the feeling this is a twenty five Euro project uh pr um product . C: Twenty four . D: Yeah . D: Per remote control , yeah ? A: Mm . D: Per project . B: Yes . B: Okay . B: Um more interesting for our company of course , p uh profit aim , about fifty million Euro . B: So we have to sell uh quite a lot of this uh um things . B: Uh we will try to uh to get at a international market uh so um it will be I think mainly Europe and uh Northern America , maybe some uh Asian countries . C: Ah yeah , the sale man , four million . B: Um also important for you all is um the the product uh production cost must be maximal uh twelve uh twelve Euro and fifty cents . D: So it's half of the selling price , if I am good in mathematics . B: Yes , of course . B: Uh um I mean we still have to uh to make a profit , huh ? D: Of course . C: They have to sell at least four million to make a profit Ah we have to make we have to sell at least four million to make our own profit . A: Mm . B: You all have to be paid . A: Mm . B: Excuse me ? D: Oh you're g very good in mathematics . C: Fifty mill Of course it should have a on off button . A: Yes . B: Yes , indeed . D: Four million . B: So uh well I think w when we are working on the international market , uh in principle it has enough customers uh so when we have a good product we uh we could uh meet this this aim , I think . D: Yeah . B: So , that about finance . B: And uh now just let have some discussion about what is a good remote control and uh well keep in mind this this first point , it has to be original , it has to be trendy , it has to be user friendly . B: Um , maybe someone can mention some additional uh prerequisites for a good remote control . A: Mm-hmm . A: Mm-hmm . B: Yes , well i it should have the the the the expected functionality uh of a remote control . A: Mm . A: Yeah . C: Yeah , s and it depends what application you are using it for . A: Mm . C: You might need uh We are targ targeting the television set . B: We wer we were thinking television . B: Uh . A: Mm . C: So , you need to record the channels . A: Mm . A: Yeah . B: Mm-hmm . C: You need to browse the browse the channels in upward downward way , Uh And Uh , and Marketing . B: Yes , yes . A: Mm . B: Th th that's very handy I I always miss it and on some remote controls that you can go channel up or down ins instead of retyping the number , especially when you have a lot of channels . A: Mm . A: Mm . D: And uh just before starting the detailed discussion , maybe we You are the marketing guy ? D: Or th So you are the marketing . A: I'm marketing . A: Yep . D: And you are in the u use user interface uh design . C: Yeah . B: Yes . D: So just yeah I wanted to to be sure . C: Yeah . C: Sure . D: And I I'm the the industrial designer okay . A: Mm-hmm . B: Yes . D: Because I I don't know you very well , actually , but yeah . C: Oh . C: I'm Matthew . D: Okay . C: You know . D: Mael . C: Matth s uh Anna . D: Happy to meet you . A: Anna . D: Okay . D: It's very uh Uh so yeah uh Just uh on your web page but uh yeah not uh not face to face . C: And um uh Matthew , yeah . B: A and I'm Nanne . C: I thi think you know me , yeah ? B: So Yes . C: right yeah . B: So . B: Um S S s Are there some other very important things to to do well , to specify in this first phase of of the project . C: So . D: So mm So I Like what ? A: Mm . C: So And uh , you'd need the usual ones , like the changing the volume , changing the the channel and then you uh Today we have uh um teletext and all those things . B: So the browse function , as you m mentioned . A: Mm . A: Yeah . A: Oth yeah . B: Yes . B: Yeah . C: Tomorrow you might have a some more functions which might come through that , so Yeah I_P_O_ or . B: Yes . A: Mm . D: Like internet on the on T_V_ ? A: Mm . C: Now we are looking for television things or I_P_ . C: For example personal video recorder and all those stuffs are coming up . D: Yeah . A: Mm . A: But we can't really design for something that hasn't been invented yet . C: Yeah . C: Ah it's it's it's it's coming up , actually . C: The personal video recorder and all those things it is coming up . B: Mm , well uh I I think Uh w y you two should should , I think , think this over uh w espec what , what functionality . D: Actually , yeah w Of course , and first before um designing the func well thinking about the functionalities , we need to know what are the user requirements . C: Let's Let's take Oh in that case you can you always hook up with uh someone who is providing that and you know , you you sell their product as well as your product with them , you know . A: Mm . A: Yeah . D: Um then if they need internet , then we would be able to to p to propose something with uh uh T_V_ over I_P_ . B: Mm-hmm . A: Yeah . A: Mm . A: Yeah . D: But before Yeah , but w w we want to design a new one . A: But Ninety percent of the time , ninety nine percent of the time , people will be using the main functions , the volume , the different channels , so we can have all the fancy things as well but the main controls need to be very obvious and very easy to use . B: Mm mm mm . B: Keep k keep in mind i it's a it's a twenty five Euro unit , so uh uh the the very fancy stuff uh w we can leave that out , I think . B: So twenty five Euro you expect a quite , well normal but good functioning user friendly remote control . A: Mm . A: Mm . A: Mm . A: So try and get T_V_ manufacturers to Mm-hmm . C: Yeah . C: No , it's okay , yeah I understand . D: Mm . C: So we need some numbering buttons , some teletext things and then um Yeah . D: Yeah . D: The Yeah , the main is browsing . B: Yes , but but but ab about the spec the buttons , the buttons uh that will be on it . D: Yeah . B: I I think we can discuss that in the in the next meeting . C: Yeah . B: Uh I would like to get this wrapped up and go to an end of this meeting . C: Okay . B: So So you know now the basic the basic things . C: Okay , we are alread mm . D: Okay . C: Mm . C: Yeah . B: And well just just for the next meeting , um well , uh , you wor yes , work on a design , keep it general , I mean so w we will be still fle flexible with maybe adding some functions . C: L Yeah , sure . D: Mm-hmm . B: So Um you will be working on on technical function design , so And uh you and you and uh uh uh well , think about requirements , eh ? A: Mm-hmm . B: Does it need internet , or or do do we stay at basic basic television uh interface . C: Stam . A: Yeah . B: So , uh I think we should now all go work uh uh at this and uh you will be informed via email and other kind of communication . A: Mm-hmm . A: Yeah . C: Okay . B: So next meeting will be in uh in thirty minutes uh . D: Perfect . B: K keep it in mind .

The meeting begins with the group trying to resolve some equipment issues and waiting for Anna's arrival. Then the project manager introduces the meeting by saying they have some technical tools with which to communicate so they will try to get acquainted with them first. He starts talking about the product they are to design, a remote control which should be original, trendy, and user-friendly. The general outline of the project will be the functional, conceptual, and detailed design. They do some tool training by trying out the whiteboard, and each person draws his/her favorite animal on it. The project manager proceeds to talk about the project finance, which is followed by a group discussion about what functions a good remote control has. This includes the basics such as on/off, channel up/down browsing, volume and record button(s). At this point they clarify their names and roles in the group and then resume talking about remote control functions. They discuss some functions such as a personal video recorder, but say it is probable that they cannot produce a fancy device given their budget. The project manager closes the meeting by telling each group member what he/she will be working on. The interface designer will work on a general design. The industrial designer will work on the technica function design. The marketing expert will think about user requirements. The selling price of the product will be about twenty five Euros each. The production cost will be twelve Euros and fifty cents. The profit will be about fifty million Euro. -The remote will target an international market. The remote will be for use with the television set. The necessary buttons are on/off, channel up/down browsing, volume, and record button(s). They have not decided what functions the remote can have, but they have discussed that they may not be able to produce something extremely fancy with the given budget. They will need to examine user requirements before deciding on what functionalities are necessary.

A: . A: Here we go . A: Welcome everybody . A: Um , I'm Abigail Claflin . A: You can call me Abbie . A: 'S see . A: PowerPoint , that's not it . A: There we go . A: So this is our kick off meeting . A: Um and I guess we should all get acquainted . A: Let's shall we all introduce ourselves ? D: Hi I'm Chiara , I'm the um Marketing Expert . D: Um , would you like me to talk about my aims at the moment , or would you like me to just say my name and then we can talk about business later ? A: I think we'll get around to that , yeah . D: We'll get round to that later . A: So this is just introductions yeah . D: My name is Chiara and I'm the Marketing Expert . A: Okay . A: I forgot to s say I'm the Project Manager but I figured you all knew that already , um so . C: I'm Stephanie and I am the User Interface Designer . B: I'm Krista and I'm the Industrial Designer . A: Okay . A: Um so f here's our agenda for today . A: Um we're gonna do some tool training , project plan and discuss then close . A: Um so . A: So our aim is to produce a remote control that is original , trendy and user friendly . A: And to do this , we have to um there's certain things we have to consider about functional aspects and conceptual design of the thing . A: So . A: We'll get to that . A: Oh there it is . A: Right . A: Functional design , conceptual design and detailed design . A: So throughout our next couple of meetings we'll we'll be covering these things . A: Um so we're gonna try out our white board . A: If we'll all draw our favourite animal , to sum up the characteristics of that animal . C: So you want us to draw it and then talk about it ? A: Okay . C: Or just draw it ? D: I think both . A: Yeah . C: Okay . C: Why don't we do both . A: Both . A: Yeah . D: Who starts ? C: Right . D: We ought to decide who starts and all that . D: No ? A: Any volunteers ? D: Uh-huh . A: Does anyone know what they wanna draw ? C: Mm , I gotta think about it for a second like . C: Uh Does it have to be functional , trendy and user friendly ? A: I don't think so . C: Um . C: Okay , I'll draw . C: I'll draw one . C: Make sure my things here . C: Uh-oh . C: Right . C: Okay , my favourite animal is see . C: Oops . A: A dolphin . C: Yeah , it's Yeah , I guess it has a fin on top too , yeah . A: 'S like playing Pictionary . C: It's my dolphin . A: So what characteristics do you like about your animal ? C: I like its tail . C: Um , no , I think dolphins are really uh I dunno , they're smart and they they're cute and they like swimming and that's cool , like they're graceful yeah , and they're so Yeah they're sleek and they look intelligent and I don't know , they're I guess it's the whole like binocular vision thing . A: They're graceful . A: Sleek . A: I don't know how intelligent that one looks . C: Yeah he he doesn't look that smart . C: He's a I dunno um they're I think it's cool the the um the interaction that or the th things that the reasons people seem to like you know you get ex you know people are sitting on the beach and p they're like oh look there's dolphins and it's kinda like but they're you know they jump around in the water and they're happy and they're mammals , but they swim . A: Yes . A: Does anybody else wanna draw their animal ? B: Suppose I can draw an animal , yeah . A: Uh-oh there goes the ten . A: It's a cat . B: Yeah . B: I don't know . B: They sleep all day , they're easy to draw . A: Do you wanna anything ? D: Uh yeah . A: I dunno if the the ah . D: Well I had the cat as well , but uh I've got a spare one . B: I think the pen is running out of Two million . D: So I'll use the spare one . D: Um but it's harder to draw um . C: And the pen's dying . D: Um . A: A horse . D: Uh . C: Horse . D: Um I don't really know how the legs go , but anyway I will do that . A: That's very good . D: Um , and the main reason is they're pretty . D: I think they're very pretty and they go well with the environment , and I like the way they run and I used to do horse riding and they're just very sort of sturdy and nice animals . D: And I like the way um they feel , sort of under under the hand , I think that's pretty much it . D: Um How many should we sell then ? A: Yeah . A: This cord's Uh . A: Right . A: Actually I haven't thought of anything yet . A: Uh It's a pig . A: So I'm thinking we should design a remote control that's water resistant , strong and furry . A: What do you think , yeah ? C: And furry . A: This is yeah , well like a cat , you know , soft yeah . C: Textile tactile , tactile remote control . A: Although uh I'll just put there . A: Right . C: You're dragging a you have a tail . A: Oh my gosh , this is disastrous . A: Sorry about that . A: Okay . A: So moving on . A: Our selling price goal is twenty five Euro and profit aim is fifty million Euro . A: So I'm guessing that we're not actually in Scotland , we're in some European country . A: Um , and we will hope to sell this internationally . C: Sorry can you just say that what's the what are our price goals again ? A: Um selling price is twenty five Euro . C: Okay . A: Profit aim fifty million Euro . D: Um , a lot , two two two million , two mi no , more f four million . A: Anyone a mathematician ? D: Four million . D: And it well it's the profit so if a profit for each is twelve fifty , that'll do four million . B: Oh , yeah . D: It is a lot . D: Uh . A: So f that's a fifty percent um uh . A: Um , I don't know what these mean because I didn't actually make the slide-show . A: Experience with remote control . A: So I guess we have to reflect on our experiences with remote controls to decide what um we would like to see in a convenient , practical , nice remote control . A: Um so do we have any initial ideas for uh how this remote control should be designed or formatted or the the buttons it should have . D: Um , I think one thing is that it should be easy to find bec yeah bec Yeah , yeah yeah yeah yeah . C: I was thinking that too . A: Yeah . C: I think we should design something that has like a so you can like somehow like you I mean you always know where your T_V_ is , so just have a call button , I've always wanted that , so like you can push a button on your T_V_ Yeah , yeah yeah yeah , so you should have a call button on your television to be able to find your remote control . A: Yeah . A: I mean you have it for the portable phone , so why not yeah . D: Yeah . D: And even I think a little light . D: Um or even a maybe a vib a vibrating thing . D: I dunno but someth because it's usually under the sofa . C: Yeah . D: In which case you're going to be l but if it has a sort of signal which isn't any sound I don't know if it's expensive maybe to Maybe call is enough . C: Yeah . C: Yeah . C: I don't yeah I mean it but like I mean just I mean like your phone even just has so like it can vibrate , it can light up and make noise and I dunno . D: But yeah . D: Yeah yeah yeah . D: Yeah . A: What if it had something like um just like a magnet on the back of it and you could I mean j just to have some place to put it besides like a base . C: Yeah . A: You know like a portable phone has a base , like just to have a home for it . C: Yeah , or if it had a yeah . D: Yeah yeah yeah yeah . C: Yeah , I mean Yeah . A: 'Cause people just stick it on top of their T_V_ , but the point of having a remote is not to have to walk over to the T_V_ , so Yeah . B: Well that's why it's always in the couch . C: Yeah , in in the couch . C: I dunno , it seems like though that that would be hard , 'cause you not you're not gonna be lazy anyway and Yeah so we the project is now couches and remote controls . A: Yeah . A: Maybe we should design couches that have the remote control in the side arm . D: But even just a thing to attach it to the w you know if you had a thing , a pretty object attached to the wall . D: But that would really make it more expensive . C: Yeah . D: But it's only a plastic thing , r really , the thing on the wall . C: Yeah . A: Yeah . D: Something like that . D: And the other thing is Not well it needs to be sort of Yeah . A: Do you think it needs to be bigger to not lose , or does that not factor in ? C: Bigger . A: Like Hand hand held size , yeah . C: Hand-sized . D: I don't think you need a But definitely not well I don't know . A: Not not huge , but Huh . C: It can't be that hard to put some kind of a noise on it . D: No , it can't be , uh-uh . B: No it really wouldn't be . C: Or like or like a light thing . C: You know . C: I dunno . D: Like spaceship . C: Yeah . D: Right . D: Um Oh dear . C: Or make it mobile so it runs around and comes come find you yeah . C: That would be really I'm sure we could do that for twenty five Euros a pop . A: Little homing device . C: Yeah . C: Uh . A: Um . A: Okay . A: So what do we think this remote control should Five minutes . A: Till the meeting oh right . A: This is what we have left . C: I also think though that it shouldn't have too many buttons , 'cause I hate that when they have too many buttons and I mean I know it has to have enough functions but like , I don't know you , just have like eight thousand buttons and you're like , no , you never use half of them . A: Um , oh we just Yeah . B: Yeah , I agree . B: B_ button and the F_ button , they don't do anything . D: Yeah , yeah yeah . A: You what if um may be a little fancy but what if it had like a little screen , so it has less buttons but it still has all the functions . C: So . C: That would be cool . A: Like the way a mobile phone does . D: Yeah . C: Yeah . C: I mean it just seems like yeah . A: So you could like um like if you have I dunno if you have satellite if you have a hundred channels , you can the way you do it on your radio is that you uh what do you call it s y yeah but you can programme , so you can programme like your favourite channels , so like if you had a s That's something we could decide . D: Select . D: Uh . D: But , would you have the screen on the thing , or would you have it on the telly transmitting the screen . C: I guess they would go together somehow ? D: Because Because , I don't know if it's I think it's e expensive , if you have if you use the telly screen , 'cause the telly's already a screen , then you can pro sort of have a programming function , really easy sort of arrow up and down , on the remote , and then use the telly as a screen . A: Mm . C: I dunno . A: Yeah . A: Yeah . A: Right . D: But um But yeah for sure . C: I'm thinking kind of Or like you h you see those you know people I'm thinking of like celebrity cribs kind of things when like they have all those these things that at their house you know their their entire house is so electronic , and they have like this one master control that and it's like a hand held like turns on everything sort of control and it has like a screen and like so I think it should be possible to have some kind of a screen , I don't know if it must be it would probably must be ex too expensive though t like I dunno . D: Something like not it's not on the button but it's telling you what to do , is that what you mean ? A: Yeah . A: Yeah . D: Right . D: Mm . D: Yeah . D: But like mobile phones have screens and they're cheap . A: Mm . C: Yeah , yeah . C: Yeah that's true . A: Yeah . A: I mean , we have to remember our budget is twelve point twelve fifty for to actually make the device . D: Yeah . C: Mm . A: Um but it's something to think about , yeah . C: Well , I guess we have to get to that later , yeah . A: I mean we'll have to see how much that would be . D: Or some it i we can find out probably on the internet how much it's Um . A: Yeah . D: Yeah , and the other thing you said that thing about robust and water um What was the word ? C: Furry . D: Water resistant . A: Oh I was just Yeah . D: No but it's I thought , ah , spot on . D: Good feel , tact tactile , good tactile feel , maybe something didn doesn't make your hands sweat lot . C: Yeah . C: Mm , mm . D: That's quite annoying . A: Maybe um just like a simple thing to have a clip on it , like so you can clip it to your like that's another Um . C: Yeah . D: Yeah , clip . D: Ooh . D: Um . A: We should probably start wrapping up , um we've got some initial ideas that we can all look into . A: Um , and come up with some new ones for the next meeting , which will be in another thirty minutes . A: Um . A: So . A: Yeah . A: The Industrial Designer , what does that stand for , I_D_ , yeah um is going to be looking more into the working design . B: Yeah I think so . A: So I guess you'd be looking at lots of the things we discussed about screen and um that sort of thing . A: The something , what is the U_I_ ? B: User . C: That's me . A: Yeah , what does it stand for again ? C: Uh , User Interface design . A: User Interface Designer . A: So that's gonna be more technical . A: I guess that maybe the working design has also to do with like the physical feat like just the way it looks and the way it w Yeah , yeah . C: So technical function . B: The working design is the structure . C: What is technical functions exactl I I don't really know what It does but it I just don't really Yeah . A: Um , I guess you'd have to find out . D: It says on that email but it It said um It said Yeah like Be a medium between you and the telly I think , that's uh Marketing . B: Um . B: It was in the email . B: I wrote down what mine were . C: What effect should the thing ha should it have , okay . C: Alright . C: And working design . C: Okay . C: Yeah , yeah . A: Mm . C: Alright . C: And how it works , okay . C: Right . C: I'm I'm on task . A: And the M_E_ , what does that stand for ? A: M Marketing , right . B: Marketing . D: Oh it's written here , but um . A: Um . A: So we'll be working on the user requirements , um Yeah . D: Okay . A: So I guess that wraps it up . A: I'll see you all in thirty minutes . A: I just did .

The group introduced themselves to each other. The Project Manager discussed the goals for the project and gave an agenda for the project as a whole. The group practiced using the meeting-room equipment by drawing on the whiteboard. The Project Manager presented the projected profit and price point. The group discussed their experiences with remote controls. They complained that remotes got lost too easily, and suggested using a locator function. They also complained that remotes had too many buttons, and suggested incorporating a screen to simplify the interface but retain all of the functions. They also suggested making the remote water-resistant and including a clip. The Project Manager instructed the Industrial Designer to research the working design and components, the User Interface Designer to research the technical functions, and the Marketing Expert to research user requirements. The Industrial Designer will research the working design and components. The User Interface Designer will research the technical functions. The Marketing Expert will research user requirements. NA. NA.

A: ? B: . C: ? A: So we can start ? D: Yeah . A: Suppose I have to do my presentation . C: Ah okay . A: Eh um So , I'll present myself , I'm Ada Longmund , and as you may know it , I'm the pr project manager . C: It's Ada Longmund ? A: So um we will have to um speak about m the project . A: Our project project is to create um a new remote control and as you may know there's lot of industrials interesting in creating a remote control , so the remote control has to be original , trendy and um user-friendly . A: Record . A: So the project method is the following . A: So if we're um the functional design , you have to do uh any individual work and uh also work with uh meetings talking with each other . A: Uh it will be the same for the conceptual design and also the same for the detailed design . A: Uh . A: The tool training is to try out the white board , so Maybe you can draw your favourite animal and make a list of its favourite characteristics . D: Mm-hmm . C: Maybe someone ha we have to this whiteboard , yeah ? D: So right now ? A: I don't know if we have to do it now , maybe later later . B: So yeah I think you can do it . C: Yeah , I don't know . A: So the selling price of the product will be twenty five Euros . B: Twenty five Euros ? D: Mm . A: Yeah . A: Yeah . A: I think it's quite good price , yeah . C: I it's it's reasonable , s quite yeah . D: It's reasonable , I think , yeah . C: Twenty five . A: And uh it will uh be a an international remote control , as we want to sell it in the entire world , and the product costs will be not more than twelve Euros and fifty centimes . C: Is Yeah . A: So , as you will discuss about the remote control you will have to experience your um with the remote control . A: Um just uh maybe be imaginative with remote const con controls , try to create something new and people would like to to buy . A: And and the next meeting will start in thirty minutes , so you'll ha all have your spethisfispis specif specific role and you know I suppose you know what you have to do . A: And uh you will have to work on the design and also to work on the design of th technical fun functions of the remote control and think of the user requirement specifications . C: I I hope so I_D_ is for the Industrial Design , yeah ? D: Those things just refer to each of each of us , I think . B: Yep . A: Yeah . D: AMI and okay . A: I_D_ , yeah . B: Yeah . A: So So I will manage all all the group . D: Okay . C: And U_I_D_ , it's for the User Interface Designer , yeah ? B: That's me . D: Okay , and Marketing Expert , it's me . C: AMI yeah project . C: you will be the manager yeah . D: You can manage all this , yeah . B: Okay . D: Good . A: So you have questions ? D: Um . D: Not really . A: So you all know what the parts of the work you have to do . B: Yeah . D: So which you , the Industrial Designer . B: No I'm user interf I'm user interface design . C: I am the Industrial Design , yeah I am the Industrial Designer so . D: Okay . A: Mm-hmm . A: And you ? A: Mm okay . B: Okay . D: Yeah . B: So what's the difference between user interface design d industrial design ? A: Hmm . D: I mean , you have to know . D: Ah , you have to know it . C: It's difficult . D: It's your job , so I hope you you know what it is . C: You know very soon . B: Yeah , I think so . C: So I I think the user the user interface design is he will design how the user will you know the relation between the user and you know the remote control so And the uh industrial design , it is how the object will look like . D: Mm . A: I suppose you have to design it and you have to take care of the industrial way to transform it . B: Okay , so I make uh u user interface . D: Yeah . B: You you de you implement the core functions in the Use it . A: And i maybe you will transform it . B: Make make yeah . B: Maybe I think uh uh i industrial design's uh , it's the function design . C: Yeah . C: So the materi Okay right . B: I design the user f user interface , you design the function . A: Maybe , it is the outside and the inside . B: Yeah . D: Okay . B: Okay . C: But I was thinking that he's a user 'cause the user interface to design for example where the but button will be , you know . B: Yeah yeah . C: But I don't know . C: Okay . D: Well . D: You know . C: I'm the industrial designer . D: Oh , okay , okay . D: Not the other one . C: So . B: Okay . C: Okay . C: So and the marketing expert will Ok Okay . D: Yeah , I'm just go I'm trying to give you some trends about what should be done and what the users would like to have and then thi this would I guess converged to the User Interface Designer wi and then Industrial Designer . A: And yeah . A: And when designing y the remote control just remember that uh it has to be a kind of international product . B: Okay . A: So you don't have to do something really specific , as everybody everybody will have to use it , it's sor the same as keyboards . B: Mm-hmm . D: Mm . B: Yeah . A: You know , you have Qwerty , Azerty , French and U_K_ keyboard , so really the remote control to be international . B: Mm . B: Yeah . B: Okay . D: Mm-hmm . A: And not too expensive . B: Yeah . B: And uh simple . A: As we want to maximise the benefit . B: And easy to use . D: And you have to keep it under twelve Euros and f fifty , so . A: Yeah , you have to keep in mind that the product cost won't be maxim more than twelve dot fifty Euros . B: Ah , yeah . D: That's the problem . C: It should be There was a step about drawing something in the in the board , I don't know . B: Okay . B: Okay . A: And to be sure that really people will be interested in buying a new remote control with maybe new functionalities that don't exist in the mm existing remote controls now . B: Okay . A: So , is it okay ? D: Mm . B: Yeah . D: It's clear . D: Yeah , maybe should go and draw an animal . C: Is it ? C: Are we supposed to do right now ? B: Yeah yeah , you try . B: Try first . C: Oh right it's it's from the left to the ri It's I d I was thinking but I n I'm not sure now . A: So you think we have to do it now ? B: You can draw something which is very simple . C: Oh Everybody I think everybody should do it , so . A: You want me to draw something ? A: Product manager okay , let's go , I will try . B: Oh , maybe we should bring Kemy here . B: Kemy is really good at drawing . D: Many Yeah . C: It's not matter So . B: You're going to draw ? B: Okay . D: Uh it's the same as mine . C: yeah . C: It's a It's a cat . B: What's this ? B: It's a fat cat . C: It is not a fat cat . D: It's the fat cat , okay . C: Yeah , it is a Yes you have to draw a rat if you want a rat . B: Can you draw uh um rabbit ? B: Oh , hat ha rat . D: A rat ? B: Yeah . D: That's difficult . A: No . A: A mouse is not too difficult . C: It's your rat . A: Mouse is okay . B: Yeah , it's okay . D: Yeah . D: Just go , you you the closest to the whiteboard . C: Okay , go right , but in grow , it's everybody has to grow What are you I don no idea , so It's a rabbit . B: Mm . D: Jus Yeah . B: Okay . B: Oh . B: Okay , I draw . B: The only thing I can draw is like this . B: Oh . B: Oh . B: Oh . D: A duck . B: No . B: What's this ? A: You love the eyes . A: Yeah , that was the eyes . B: Okay . A: A clown . A: Rabbit . D: Pikachu . A: It's a rabbit . D: Oh yeah . D: Bugs Bunny one . A: Yeah . B: Okay . C: It's not so bad so . B: The only thing I can draw , because it's very simple . D: Okay . D: I go . D: What ? D: Oh . D: So what else ? D: This was my favourite one , but Right . C: So you don't have a A fish . A: Thank you . D: A fish . C: That's a that's a fish ? C: Okay , let's try to draw something . A: You forgot the chips . D: Oh yeah , doesn't look so fine . C: Have to be really careful . A: Fish and chips . D: Okay , it's your turn . C: Ah it's my turn . B: Oh . B: Okay , be careful . C: Okay . C: So . A: Of Oh . B: No problem , no problem . C: It's ok So , what can I draw some more ? C: No . C: Mm Yeah , it's it's a se it's my priority this one . C: Yeah . D: Mm . B: A person ? C: No . C: It's a really crazy dog Okay . B: Dog . A: Oh yeah . D: Good . C: Transfer . C: It's a dog in a village . B: Okay . C: So what are you sug going to do now ? D: I think it's done . A: Yeah , I think yeah . C: It's done ? D: Yeah . B: Okay . A: Just have to present project , discuss a little bit about it . B: So we have break . C: Oh my God . D: Oh , we have twenty five minutes for the meeting . A: Yeah . D: Okay . A: So , if you have questions . B: Oh . B: Hmm . D: Know what time is it ? D: No . B: No . A: It's okay ? C: Yeah , it's okay . A: You know your job ? A: you know your job ? C: We have an idea yeah . A: You know your job ? C: I have an idea of my job so yeah so . A: Okay . C: Yeah . B: Okay . D: Good .

The project manager introduced the upcoming project to the team members and discussed the roles of each member and the selling price for the remote they will produce. Then the team participated in an exercise in which they all drew animals. *NA* The remote will have international appeal. The remote will not be too expensive. The remote will have new functions that existing remotes do not have. The difference between the role of the industrial designer and the role of the user interface designer.

D: Hmm . A: Okay . A: Good morning everybody . A: Um I'm glad you could all come . A: I'm really excited to start this team . A: Um I'm just gonna have a little PowerPoint presentation for us , for our kick-off meeting . A: My name is Rose Lindgren . A: I I'll be the Project Manager . A: Um our agenda today is we are gonna do a little opening and then I'm gonna talk a little bit about the project , then we'll move into acquaintance such as getting to know each other a little bit , including a tool training exercise . A: And then we'll move into the project plan , do a little discussion and close , since we only have twenty five minutes . A: First of all our project aim . A: Um we are creating a new remote control which we have three goals about , it needs to be original , trendy and user-friendly . A: I'm hoping that we can all work together to achieve all three of those . A: Um so we're gonna divide us up into three compa three parts . A: First the functional design which will be uh first we'll do individual work , come into a meeting , the conceptional design , individual work and a meeting , and then the detailed design , individual work and a meeting . A: So that we'll each be doing our own ideas and then coming together and um collaborating . A: Okay , we're gonna get to know each other a little bit . A: So um , what we're gonna do is start off with um let's start off with Amina . A: Um Alima , sorry , Alima . B: Alima . A: Um we're gonna do a little tool training , so we are gonna work with that whiteboard behind you . A: Um introduce yourself , um say one thing about yourself and then draw your favourite animal and tell us about it . B: Okay . B: Um I don't know which one of these I have to bring with me . A: Probably both . B: Right , so , I'm supposed to draw my favourite animal . B: I have no drawing skills whatsoever . B: But uh let's see , introduce myself . B: My name is Alima Bucciantini . B: Um I'm from the state of Maine in the US . B: I'm doing nationalism studies , blah , blah , blah , and I have no artistic talents . A: How do you spell your name ? B: A_ L_ I_ M_ A_ . A: Thanks . B: Oh , and I guess I'm the Industrial Designer on this project . B: So let's see if I can get um here . B: I will draw a little turtle for you all . B: Not necessarily 'cause it's my absolute favourite animal , but just that I think they're drawable . B: And you have the pretty little shell going on . B: Some little eyes . B: Happy . B: There you go . B: That's a turtle . D: Yes . A: So what are your favourite characteristics ? B: Um . B: I I like the whole having a shell thing . A: Mm . B: It's quite cool carry your home around where you go , um quite decorative little animals , they can swim , they can , they're very adaptable , they carry everything they need with them , um and they're easy to draw . A: Excellent . A: Shall we just go around the table ? C: Uh Okay . C: Well , my name is Iain uh and I'm the User Interface Designer for the project . A: Mm . C: Um . C: And I'll try and draw my favourite animal . C: I'll I should leave that one on there shouldn't I before I callously rub it off . B: No , you can erase the turtle , it's alright . A: Might be nice to have them all up there at same time . C: Um I'm not gonna draw it quite to scale um . C: Is that at least identifiable ? B: Snake . D: Well . C: It's a whale , yes . A: Em Mm 'kay . B: Well , snake ? B: It's w Oh , a cat . C: Thanks . D: Oh my god , it's better than what I'm gonna be able to do . C: Um and , yeah , the reason I like whales is 'cause uh they're well , first of all they're quite intelligent um and also they're they're kind of mysterious , like we don't really know much about them or or understand how they work , how they form groups . C: And I just find them interesting animals . D: Take my contraptions with me . D: Alright , I'm Jessy . D: I'm from around D_C_ ish sort of in the U_S_ . D: And we're gonna keep the deep sea sort of theme going on , animal . D: Don't really know how to draw this . D: Just where can I Mm . D: Mm . D: Maybe if I do the water , but how ? D: Sort of give an idea . D: I have no idea how one would explain this . D: Mm maybe with some whiskers . D: Briefly , it's supposed to be a seal . D: You can imagine it in the water . D: I like them , because they are like playful and silly sort of have a good time . D: Not gonna try and pretend like I can get any better than that . A: Mm 'kay ? A: I'm Rose and I'm Project Manager , from California . A: Um . A: Hmm . A: S Um it's actually a coyote . D: It's definitely significantly harder once you are doing it . B: Yeah . A: Let's see . B: Right . A: Let's see , let's give it a little bit of a snout , I don't know , some teeth . D: That's impressive . B: That's That's pretty impressive . A: Yeah . C: Cool . A: Oh dear . A: Yes . A: I live um I live right across the street from an open space in California . A: We have coyotes howl all the time . A: So I really enjoy their their singing , you they're really beautiful animals . A: Mm . A: Okay um , moving on to slightly more serious stuff . A: We're gonna talk about project finances . A: Um we have a couple we'd like to sell it for about twenty five Euro with the profit aim of um fifteen million Euro um from our sales and because this is such this is for television it's a we have a market range of Internet , like it's an international market range , we don't have to worry about specifics . A: Um in order to make a profit of this magnitude , we need to um be able to produce each one at a maximum of twelve fifty Euro . A: So we're selling it for twice what we'd like to produce it for . A: Okay um , just to generate a little bit of discussion about the project um , I could I'd like to hear about your experiences using ro remote controls , um your first ideas about um creating a new r remote control , what would be the best um like you what are the features that you really like what are the features that you don't like , etcetera , so Hmm . D: Um I hate when there's like four different buttons and you have to press to actually turn on the T_V_ like you have to do one for the power of the T_V_ and then like another one to get the actual screen on and something else to get it all going , I don't know . D: Now they keep combining all different remotes together , and I don't know if I necessarily like that 'cause I feel like you end up with multimedia overload . D: I just wanna watch the T_V_ um . D: Always gets lost . D: Some sort of like device to help you find it . C: I've used , I've used remote controls , for things like T_V_ and the C_D_ player and video recorder and I I guess they're they're pretty neat neat little tools uh . C: You don't have to get up and walk across the room to change a channel . A: Mm . C: So especially if you're someone really lazy like me they they're pretty nice . C: Um . C: I find them they can be a bit annoying , especially , like you know if I'm watching T_V_ I have have to have three separate remote controls of in front of me , you know , one for the T_V_ , one for the digital box , one for m the video recorder as well . C: Um . C: And also they tend to they tend to be a bit confusing , they've got too many buttons on them uh too too sort of too sort of complicated when all I really wanna do is switch on and off , change the channel , change the volume . B: Yeah um . B: I agree with having too many remotes around . B: My dad has a whole drawer at home of remotes for various things , and I don't know how to work half of them um . B: What's important for me , I guess , is that it's easy to use and that there's not too many buttons , they are not too small , you know you know you need to n to know what you're doing . B: And one thing I particularly like is if you are not um sort of moving it around to get it to work with the infra-red . D: Yeah . C: Yeah . B: Um , I think there is a way around that , but I know in my residence right now the the television you sort of have to walk all around the room to get it to turn on , so i it's just simpler just to just turn around the T_V_ itself , and I think that's if we're gonna make a remote control , it should actually work for what it's doing . A: Mm-hmm . B: So I know . D: What about like batteries and things like that , like are there some remotes that don don't require like batteries or do all remotes require batteries ? A: Um I would imagine all of them , but we could but it's possible we could use like a lithium battery um that would last a lot longer than like double A_s . B: Yeah , something that doesn't Mm . D: Mm-hmm . A: Um like tho those are the batteries that are used in a lot of um M_P_ three players now and that kind of thing . D: Mm-hmm . A: Um . A: Um . A: Okay , it seems we have a little bit of a conflict over um to uh combining all the remotes cont together versus having f five different remotes . A: So um like you said you don't like having all the buttons on one on one remote , and yet you don't wanna have five remotes . A: So how do we work with that ? C: Mm . B: Yeah . B: Could we get something that just has No doesn't have all the buttons that you need to program the video recorder or program s other things that I'm not very coherent about , but that just has your major buttons for that work for everything , you know volume control , on , off , channel changing . A: Mm-hmm . D: And maybe that spatially divides it , so it's like if you're looki if you're trying to get the T_V_ on that's , you know , like the top thing on the remote , I dunno if d be vertical or horizontal in terms of how we're gonna make it , but if it's like all the T_V_ stuff was here , then all the V_C_R_ stuff was here , all the whatever else we have programmed into it it's all just in its separate place and not like all the on buttons together , 'cause then you like , I don't even know what I'm turning on . B: Yeah . A: Mm . B: N that way Yeah . A: Mm . B: Yeah , and if um if you'd save the more complicated functions maybe for separate remotes that you wouldn't need to use every day . D: Mm-hmm . A: Okay , so maybe have like one remote that has the main functions on , off , channel changing , volume , and another rote remote with all the special things . B: Um . A: Because that is one thing that um remotes tend to have buttons that the T_V_s no longer have as well . B: Yeah . B: Mm . A: So like you have to have them somewhere , 'cause you're gonna m need those special functions occasionally . C: Yeah . B: Right . A: Um but not necessarily on the m the normal remote . C: Can I ask , are we designing a remote control for a television only um , and if if this device is just to be used for the television would we even technically be possible to include video recorder functions on it ? A: Good question . A: I don't know that yet . C: Um or should we just stick to just stick to having television television related buttons on it ? B: Mm . A: It's a good question . A: Um . D: Mm-hmm hmm . A: I'll look into that . A: If I can . D: I think it's just T_V_ , I mean , if it if we're taking it just new product a new television remote control that's not like doesn't say . B: Mm yeah . D: You know , things might be more advanced than that . A: Mm . C: So we should maybe we should assume that i t it's just a television that we're wanting to control . C: Well , I mean I suppose it would be nice to have playing and record and stop buttons on it for the video recorder as well I I don't know if that works technologically or not . B: Yes . B: I guess we have to define what what we're aiming for . B: If it's just a television then that it's a bit simpler , 'cause there's less buttons that would even need to be on it . C: Yeah . D: It's an idea with the buttons being really . B: Large . D: Yeah . B: If you have older people or people like me that aren't very co-ordinated hand-eye , it's really quite important that you are not pressing a small like teeny mobiles phone size buttons , if we can help it . A: Mm . C: Yeah . A: Okay . A: 'Kay sounds like we've had a good little discussion for our first ideas . A: Mind if we move on ? A: Ps mm okay . C: 'Kay . D: Mm-hmm . A: Um now our next meeting starts in thirty minutes . A: I believe we've actually been only working on this this one for about twenty , so we can continue discussing more new ideas if you'd like um , but this is just a breakdown of what we'll be doing individually . B: Hmm . A: Um the industrial design , Alima will be doing um the working design . B: Yeah . A: Um the User Interface Designer , that's for . A: Technical functions , I guess like keeping in mind the buttons thing , the size of the buttons . A: Um user requirements um , so you'll be hearing about different trends , uh about different things that people need , um I guess kind of the same uh discussion that we've been having , we'll get from the actual consum s consumers . D: Mm-hmm . A: Mm 'kay um . A: And you will get specific instructions sent by your personal coach . A: I realised in this past one we we didn't have much , we just wanted to get a little brain-storming done . A: Um so very exited to see all your animals and how what wonderful um artists we all are um . A: Any questions ? C: What we're gonna be discussing at the next meeting ? C: Do we know that ? A: I haven't gotten an agenda yet , um I'll put that together . A: I'm sure as we'll each get our own instruction and then um because what we gonna do is first our individual actions and then we'll come back together . C: Right . C: Yep . A: So I'm sure we'll all have more concrete things to contribute next time Mm 'kay um I'll type up mi minutes and probably email those out to all of you . B: 'Kay . C: Yep . B: I'm sure we'll be busy . C: Okay . A: Um just including all the things that we talked about . C: Can you e-mail your slides as well ? A: Um . C: Is that possible ? A: Yes , I yes , I think I can . A: Mm-hmm . C: Cool . A: I'll just attach it to an email . A: And you're you're number two , three , four ? B: I'm two . D: I'm four . A: Is that correct ? A: Okay . B: Alright . A: Excellent . A: It was lovely meeting you all . A: Just make sure you keep checking the company web site and the emails . B: 'Kay . A: Let me see if I can do that right now .

The project manager opened the meeting and introduced herself to the team. The project manager introduced the upcoming project in which the team is to create a remote control. The team members participated in a tool training exercise in which they each drew their favorite animal on the white-board and discussed why they liked the animal. The project manager then talked about the project finances and discussed selling prices, profit aim, market range, and production costs. The project manager then led the team in a discussion on their experiences with remotes and what features they would like to include in the remote they are producing. The team members discussed the option of combining remotes and how to produce a remote which is capable of controlling multiple devices. The project manager will investigate whether the team is to create a remote that is to be sued solely with televisions. The industrial designer will work on the working design. The user interface designer will work on technical functions. The project manager will type up the minutes of the current meeting and e-mail those to the team members. The project manager will e-mail her slides to the team members The remote will be sold for 25 Euro. The profit aim is fifteen million Euro. The remote will be sold on an international scale. The maximum production cost for the remote is 12.50 Euro. One remote will contain main functions such as on, off, channel changing, and volume. An additional remote will contain special functions. Whether to combine remotes for different devices into one single remote or to have multiple individual remotes. Whether the team is designing a remote that is to be used solely with televisions or a remote that is to be used with a variety of devices.

A: Okay . A: Right . A: Conceptual design meeting . A: Right . A: Okay , so Right well um from the last meeting I was trying to send you the minutes , but uh it didn't work out too well , so maybe in sort of um quick summary of the last uh meeting , I can quickly give you what we what we had . A: Uh right , so Wishing I hadn't closed the damn Right so we had the fact that we're gonna have the the logo uh the company logo in its uh colour scheme incorporated onto the the device the remote device . A: We had uh made our decisions about uh made our decisions about uh the device itself , that it was gonna be simple to make it uh enable us to complete the project in time . A: We're gonna have uh effectively two pages , a front page which had the uh features that the uh the customers most wanted , and then the uh the backup features on the second page so that it could uh meet the technical requirements . A: And the customers wouldn't have to look at them too often , only as and when required . A: So . A: So basically what decisions uh have we uh made ? A: Uh have there been any uh changes ? B: I think we all have a presentation again , so if we go through those and then um . A: Right . D: Yeah . A: Three presentation , yeah . B: Shall I go first again ? A: So Yeah , fine . D: Okay . B: I see this a little more smoothly than the last one . B: Okay right , let's get started . B: Um basically the uh for the Um I'll back actually . B: For the components design , um next step is basically the the way the remote's gonna work is still the same idea as before . B: We still have the user interface which is all the buttons we're gonna incorporate . B: Then there is a chip and still the sender . B: So um yes including the power s supply as well . B: Um I'll go on to my findings in each of these areas . B: Uh first in the power supply , we have the option of just the standard battery , um . B: There's a dynamo . B: Any of you think of kind of like the the old torches which you wind up um . B: There's a kinetic option , which if any of you've seen those new watches which you kind of you power up by waving around , um it just requires a small amount of movement which would mean the batteries wouldn't have to be replaced . B: Um that's one option , but I think that was gonna cost a little more . D: Mm-hmm . B: And then there's solar cells . B: Um as a final option . B: For the buttons , we have um an integrated push button , which is Oh just to say all all these are um supplied by Real Reaction . B: So I guess for the ease of for quickness and ease we should take them from at least like one of these options . B: Um so for the buttons there's an integrated push button , which I guess is just the same as the standard ones . A: Okay . B: This says it's uh similar to uh the button on the mouse for a normal for like uh like modern computer . B: Um there's a scroll wheel which is you know the new mouse has just got like the centre section which you can scroll up and down , which may be for the volume . B: You could do do that . A: Mm-hmm . D: Mm-hmm . B: Um one issue for the buttons is , depending on which material we use , if we use rubber buttons then it requires a rubber case , so we have to take that into consideration . B: Um moving on to the printed s Um that's on the next I th I think the there wasn't too much difference in the cost , that that related to the actual buttons , but it does affect the printed circuit board . A: What would be the cost do do we know ? B: Um which is the next section . B: Basically for the circuit board which is the middle , it's just see it down there the chips like the like the workings of the actual um of the remote . A: Mm-hmm . B: The firm supplies a simple , a regular and an advanced um circuit board . B: And there's different prices according to each . B: So if we've got the scroll wheel for one of the buttons , that would require a slightly more advanced circuit board than if we just had a standard um push button . A: Mm-hmm . B: Um one final thing we came up with was some information on the speech recognition . B: There's a small unit available through the company um which obviously would be an extra cost , but it wouldn't affect the size of the remote too much . B: Um and I guess that would require a more advanced circuit board , so there is an extra price in that sense . B: There is th sorry an extra cost in that sense . B: Um going to my personal preferences , um I thought possibly for power we could use kinetic um which is the idea of the watches um that you move you move the remote around to power it up . B: And this would avoid batteries running out , having to replace batteries and such like . B: Um for the buttons , I thought we'd probably get away with just having the standard um push buttons rather than the scroll wheel . B: Um and for the circuit board , again depends on which features we want in the actual in the remote . B: So if we wanted the scroll wheel and wanted the voice recognition , um then we'd have to get a a more costly circuit board . B: And that's it . D: 'Kay . C: Thanks . A: with the printed circuit boards you were going for the Mm-hmm . B: Um i it kind of depends um if we're gonna have the speech recognition , we'd have to probably get an advanced one . B: I'm guessing . B: Uh but I don't know , so that is something I'll have to look into . A: But are we going f R right . B: Um that's a that's a decision for all of us . B: Um . A: So are we able to make that decision now in a sense that this is the point at which we're discussing that issue , so would it not be best to rather than I mean one way is to do each of the presentations and then make decisions going back to the various presentations as they were . B: Yeah yeah . B: We decide . D: Mm-hmm . B: Yeah . A: The other way would be to do the presentation and then make the decision at that point in time . D: Mm-hmm . B: Um . C: Yeah , that's probably a better one , to discuss it straight away . B: Maybe w Um . A: 'Cause at that point then you've got the details up there , so if we wanted to know for instance that the scroll wheel required the regular and what required advance . A: Then if we were able to see that down then we could make the decision at that point in time and then that would be the end of that issue . A: Does that make sense ? B: Yes . D: Mm-hmm . C: Um I have a lot of the information there . C: It might not be very clear . B: Is there Um . C: Unless you want to plug it back in to yours . B: We could do , yeah . B: Um yeah we should . B: As I say it only specified that we need a more advanced circuit board for the scroll wheel , it didn't The voice recognition came as a separate piece of information . A: Mm-hmm . B: Um . A: No the scroll wheel required the regular , so the Hmm . B: Yeah if if you down um . B: It's just this bit at the bottom which I've highlighted , but the scroll wheel requires a mini m minimally a regular chip , which is in the higher price range . A: Okay . C: I think the scroll wheel um Yeah , and if we're going for sleek and sexy , I think a scroll wheel is maybe a bit kinda bulky ? A: The display requires an advanced chip the display requires an advanced chip which in turn is more expense . B: Also the display's for something else which we decided against . B: Um but that bit And note that the push button just requires a simple chip , so that would keep the price down . A: Okay . A: Down . D: Mm-hmm . C: I I've got um pictures well I've seen pictures with it kind of sticking off the side of it , and they don't really look great . A: Right . B: 'Kay . A: Okay . B: So maybe just a simple push button , and that would cut costs on the Did everyone get this on the speech recognition ? A: So . A: So we're going for p Okay . A: So is um Simple push button . D: So are we going for the w are we going for the simple one , are we ? C: Yeah , a simple pushbuttons . D: Okay . B: The um it was basically what we said before , the idea that you record in a set message , and then it picks up that message um and replies to you . A: Mm-hmm . D: Yeah . B: So it is basically the concept we discussed before . B: Um but then we don't know for sure whether it would require a more complicated circuit board . B: I'm guessing it would , but got like the definite information . B: Maybe we should go on what we're certain of rather than Um if it's just the push button then it just needs the simple circuit board . A: So if we go for the simple push button , so effectively we're going for the simple printed circuit board are we ? A: Or are we going for the regular ? A: Mm-mm . A: But is there any other I mean okay , that's true for the for for that element , but we have to take all el elements into consideration . A: And so if there is one element that requires the more expensive one , or say the regular one , or the more advanced , then that would have to be the same for all of them . D: Mm . C: Hmm . A: S Right . D: I suppose we need we need to find out what circuit board that requires , maybe before we m make a decision . C: But But the way that I interpret that um it doesn't seem to send out a signal to the telly , it just it's like a parrot just rep reply replying to your message . D: Oh yeah , I suppose so , yeah . A: Mm-hmm . B: So maybe that would be something separate , yeah . C: So I don't think it would effect our circuit board . D: Yeah . A: No . B: Okay , so we'd have a simple circuit board and that would be an extra that would be in addition to it . C: Yeah . D: Yeah . C: And I don't think you could really perform any of the remote functions with it . B: Oh that makes sense . C: 'Cause the example that they've given there is good morning coffee machine , good morning Jo . A: Mm-mm . C: It might be useful to say like where are you remote . B: Okay . C: Here I am , Jo . D: Yeah . C: But I think that's maybe as far as that one could go ? A: Okay . D: Yeah . B: Yeah that makes sense , so we'd stick with the simple circuit board and then think of the speech recognition as an extra an extra possibility . C: Yeah , just as a fun way to find it . B: Okay . B: Um . A: Simple circuit board . A: Simple push button . A: Okay . A: W w kinetic . C: And it says that I think it said the cost of that isn't too much . A: You were you were wanting to go for the kinetic power supply . B: Um yeah I I thought so just for just for ease of not having to replace the batteries . A: Mm-hmm . D: Mm-hmm . B: Um . A: And how does it get uh charged up ? B: It's um I think it works on the basis they have some kind of ball bearings inside . B: It's um it's some on watches which you you kind of you shake to power it up . B: Somehow the mechanism inside powers up through movement . D: Mm-hmm . A: Okay . B: So you'd you'd move the remote around a little bit and then that powers it up to use it . A: Okay . D: Yeah . A: So the speech recognition was Are we going for speech recognition ? A: No ? A: 'Cause that required the advanced I had speech recognition requires advanced req require Oh . C: Um I think it would be helpful to find it , but I don't think it'd um Yeah , I think so . D: Just Just just for the call and find thing . B: Uh yeah I think did we decide it didn't affect the circuit board , it just affected It was just Oh no th that's what that's what I thought , but maybe maybe it doesn't . B: Um I think I might have got that wrong . D: 'Cause it's s it's separate isn't it , it's not part of the Mm-hmm . A: So okay . A: Speech recognition you reckon then is s simple . B: It's it's just an addition thing it's um yeah . A: And so we would want it in as an extra because it doesn't appear to cost too much . A: Would that be In fact , it wouldn't really cost anymore , would it ? B: 'Kay . C: Mm-hmm . B: 'Kay shall I pass on to you now ? C: I think I'll just just check what it said . C: Actually I don't think it really says anything about the cost , but it says that it's already in the coffee machines , so like it's already kind of Um . D: Yeah . B: I assume it would cost extra , but Maybe we maybe we'll find out how much that does cost and have to decide slightly later . A: And then have to change all change everything at the last minute . A: Okay . A: S Sorry ? C: Oh , that was quick . C: Um okay , so very brief presentation , um . C: From looking at the remotes that are out there at the minute , none of them are particularly um sleek and sexy . C: Um I haven't actually got the examples of the scroll button there , um but there's some curved cases that you can see , uh a range of sizes uh . C: All of them have a lot of buttons there um they seem to just have the rubber buttons . C: Does that move it ? C: It just seems to be skipping on without us doing anything . A: Yeah , I've found that try and get it back . B: If you right click and then go onto a previous slide . C: Ah it's alright . C: Um . B: Okay , right . C: There wasn't much more to say about that , just rambling . C: Um some of the uh remotes that I looked at , one of the models da did actually have voice recognition where you could um where it was connected to the remote control functions . C: And uh it was quite uh a swish model , where it can control uh four devices , T_V_ , cable , satellite , video , D_V_D_ , audio . C: Um so that's a bit of competition there . C: So I mean maybe it's better not to try and compete with that sort of thing and just to market it as a completely different um like different viewpoint as a kind of finding your lost control rather than trying to compete with the functions . B: Yeah , yeah . C: Um the scroll buttons , as you've already mentioned , um there's examples of those , but they don't look as sleek as other models . C: And there's no real advantage and because it impacts on other on the materials and the price it's not great . B: On the price , yeah . A: So you were saying the scroll buttons Mm-hmm . C: Um Yeah . C: Th there was a specialist type of remote that we could think about , um . C: There was children's remote , where um they just had a very limited range of buttons and they were b uh bright and colourful and um you you could program them so that they could only look at certain channels . B: 'Kay . C: Um but I don't know if that's really in our field ? C: But that's something that's out there . B: I guess I guess we're going for the biggest market , maybe not , but Was it was it specified that we went for the biggest ? A: Well we're to go for the international market rather than a local market but that that wouldn't necessarily preclude The one thing that you can often do with products is you can uh make small modifications . C: Hmm . A: So you have your basic model which you would sell at whatever , and then you could have additional features in you know like a You'd have model one , model two and model three , and therefore you can sub-divide your market up . A: But that's really where your field is . D: Mm-hmm . B: So maybe the children's remote should be like a a next step , but maybe I dunno for ours , maybe we should Yeah . A: Anyway you could add on for an extra package , but on this basic one I'm reckoning that we're going for the basic model to be discussed here and that uh you would have for future reference the possibility of adding in extra features at extra cost to take care of specialist market segments . C: Hmm . D: Mm-hmm . D: Mm-hmm . C: Okay . C: Right well that's something that we can be aware of . A: Is that So so what are we deciding to do here ? C: Um . C: I think because there's already um very good voice recognition technology out there , and because ours might not cover the same functions that the leading brands do , it might be a good idea to market it as a um finder function . A: Right . A: Mm-hmm . A: Uh the fi Yeah , the finder function rather than as a speech function to find your remote . C: Yeah . B: So you also said for going for the international market um that some some maybe older people might not like the speech recognition . A: Okay . C: Oh yeah . B: S s so um Yeah , yeah . C: Different languages might not be compatible . B: It w it would make it quite complicated , where um ours at least keeps it fairly simple and then the Yeah , yeah . A: Hmm . C: Hmm . D: Mm-hmm . C: Yeah , 'cause I think you program um this one yourself , like to say like whatever you want to your question . D: Yeah and ours is quite a cheap device , so I don't know how much we'll be able to put into it . B: Yeah . D: Yeah . A: So you'd have a finder feature rather than a voice recognition feature . C: Hmm . C: Maybe unless something else comes up . A: And you were talking Mm . A: And you were talking about scroll buttons ? C: Um yeah I think um I think we've decided that it's gonna increase the cost and give no real kinda extra benefit and it's gonna decrease from the sleekness of it . A: Okay . B: Yeah . A: b Alright , so we're just gonna have the the rubber buttons , was that right ? B: Yes yes . C: Hmm um and just to be aware that there are kind of specialist functions and specialist remotes but we probably don't want to focus on those like such as the children's remote . A: Okay . A: So not to be focused on . C: Yeah . C: Um there was a mention just as kind of a warning about button design . C: Um just to avoid ambiguity . C: So it gave the example of say your volume buttons for up and down , they might both have a V_ on for volume , Um let's think how they did this . A: Good in in Flip it round in ninety degree a hundred and eighty degrees and have it up and down . C: I'm just gonna check so I do this right . A: An upside-down V_ . C: Um . A: So that would show that volume was going up , whereas the one underneath would see the volume going down . C: What did they say ? C: Um I think the thing was that if you decide to do this , to have triangular buttons , um somebody might look at this one and say oh well this triangular button is pointing up , and that's the first thing that they see Actually that can't be right , can it ? A: Right . C: Oh well , no , they might see yeah , they might see this pointing down and think right that's gonna turn the volume down , whereas the actual button's pointing up , so the function is to turn the button up . A: Mm-hmm . A: Mm-hmm . C: So , be careful what you put on the buttons and be careful of the shape that you make them , because they might be kind of two um contradicting kind of shapes . B: So maybe we could have like Yeah . D: Mm-hmm . B: Yeah I I know what you mean . B: So maybe we could have volume written on the side and then up and down on the on the buttons themselves . A: Yeah . C: Yeah . A: You could have volume up and volume Volume up , down and Like that . B: Possible . B: Mm . A: And 'cause the idea was to have limited um it was to have sizable amount of information on it . B: Yeah yeah . A: Limited number of buttons . B: Yeah . A: 'Cause it was sixteen buttons , wasn't it that were Okay . B: Yeah we got it down to not too many . D: Mm-hmm . C: Um and I think that's all I had to say for that . D: Okay . C: Um so what was the decision on the um design of the volume button ? B: Um Are we are we gonna go through the design of all the buttons at the moment , or are we gonna t Yeah , maybe we should see yours first . D: I've I've got some things to say about possible design things from trend watching . C: Oh okay . D: Cool . D: Right , um I've been looking at some trends in in sort of basically fashion on top of doing the um research into the remote control market the the one that's the one I talked about last time , that we'd sort of asked people about remote controls and what what was good about them , what was bad , what they used . D: And we've also been looking at sort of fa sort of fashions and what people are wanting out of consumer goods at the moment . D: So we've had people in Paris and Milan watching the uh fashion trends . A: You know yourself . D: So So just to summarise the most important things which came out of the remote control market investigation . D: The most important thing was that the thing sort of look and felt fancy rather than just functional . B: 'Kay . D: And second , there should be some technological innovation . D: And then third and l less important than the other two , there should be an ease of use as well . D: And apparently , the fashion trends are that people want sort of clothes and shoes and things with a fruit and vegetables theme . D: Um but um the feel of the material should be spongy , which is contrary to last year , apparently . D: I presume it must have been not not spongy last year . D: So we need to emphasise the fancy design with on on our remote control above all else . D: And then also try and add in technological informat innovation which could be our sort of find the thing with a hand clap . D: And then we need to ma sort of make it easy to use that's as a third priority , so perhaps um fewer fewer buttons and functions as we've as we've discussed . D: And then maybe find a way to incorporate these trends so that we sort of capture people's imaginations . D: So maybe we could make the buttons shaped like fruit and veg , or the the buttons could be spongy , uh somehow . D: Maybe we could make them out of rubber rather than sort of hard plastic . D: And then sort of even wackier than that , we could maybe have a fruit or vegetable shaped remote , say in the shape of a banana or something like that . D: Right , so that'll be it . D: Maybe a banana or courgette or something . D: How how far we actually want to go along and sort of follow the trends , do we think the trends are particularly important for this type of gadget , or or you know , do they not matter that much ? C: I think if you start making the buttons fruit shaped , it might make it more complicated to use . A: Well you were just talking about you've got to be careful how you shape your buttons , 'cause you're can mis-direct people . A: And I would've thought the functionality 'cause the people get cheesed off by things by having to read instructions et cetera , so . D: Yeah . C: Yeah . A: .. . C: Maybe just one button , say the standby button is quite kinda separate from all the other functions . C: Maybe that could be a little apple . C: And then that wouldn't get in the way of like kinda one to nine , and it wouldn't confuse the numbers . A: Okay . D: Maybe yeah . A: Now ? A: Yeah . A: Stand-by button . A: No th that that incorporates the trend whilst at the same time not confusing people , if you're looking for functionality . D: Mm-hmm . B: Well I dunno I I guess maybe fruit and vegetables may be popular at the moment , but as we know how fickle the fashion markets are , maybe I mean it just seems realistic that the remote control market isn't the kind of thing which takes in those kinds of fashion trends . A: But what are they gonna be next Yeah . A: What are they gonna be next year . D: Yeah yeah . C: Hmm . A: But but th but okay but you you can incorporate the tr If y if you change all the buttons then you've got the problem that this year's fruit and veg , next year's uh I was gonna say animals or elephants or w whatever . C: S But I suppose as long as it's quite a subtle design , um even if the design kind of changes , It seems like you're gonna have rubber cases , as well as buttons . D: Mm-hmm . D: Yeah , I'm not Yeah . A: That means you're constantly changing your production schedule , and you've gotta make different moulds and everything else , so that's not a good idea I would I would suggest . D: I'm not I'm not sure what what what the sort of timescale we're thinking of selling the product over is . D: I don't know . D: Yeah , yeah . B: to something which is maybe more universal . D: Mm-hmm . A: Well Ah d d But if Mm-hmm . D: Mm-hmm . B: We c maybe can imply a fruit shape possibly . D: Mm-hmm . B: Maybe the spongy feel is something we could think about , um . A: Well . A: Yep . B: Maybe still with a rubber design we could Um . A: Was that in the sort of fashion sense that this Or was the spongy feel was that uh sort of fashion ? A: It was , wasn't it ? D: Yeah . A: So the Mm-hmm . D: Yeah . D: Yeah . C: And that you can make them curved or double-curved and that would be the kind of sleek and sexy look . B: Oh yeah yeah one of the things were if you had rubber buttons then you had to have a rubber case . C: Oh right , that fits , doesn't it ? B: Um oh no no no sorry it's if you use the uh rubber double curved case then you must use rubber buttons . B: That's the way round . B: If you have the rubber case then you have to have the rubber buttons to go with it . B: Which makes sense . C: Right . B: Um . A: Rubber buttons require rubber case . C: And that would fit in with what we want , wouldn't it , for the spongy feel , to have everything rubber . D: Mm-hmm . A: Uh so , yeah . A: The m the main problem is how f how frequently do the fashions change ? A: 'Cause in essence in the production you want things to stay you want to basically mint them out 'cause if you've got fashion changes and that you're incorporating , then it means that your stock is um is last year's stock and therefore you're selling it or having to sell it at a discounted rate which you wouldn't want to do . D: Mm-hmm . D: Mm-hmm . D: Yeah . A: Whereas if you kept the product the same but you could have a difference from year to year , uh it seems to me that you could incorporate a fashion statement if you like , rather than changing the whole kit and caboodle . D: Okay . D: Yeah . B: Yeah . A: You're just changing one aspect like like the standby button or something like that , and especially 'cause then you could make it something that Well , you might be limited in space , that yes . B: I suppose we maybe are limited in the fact that we still have to put the logo on the actual would or not . D: Mm-hmm . B: Yeah . D: Mm-hmm . A: Well you two are obviously gonna find that out fairly quickly when you move over to your kit modelling stage as to uh how much pl how much how much how pliable is Plasticine . C: Hmm . B: Yes yes . B: Maybe we could think of the the cases like changing with the fashions like the Nokia phones where you could take the casing off the outside . B: But whether that would be too much to incorporate in production , whether that would just increase the costs , make it more complicated . D: Mm-hmm . A: Hmm . D: That's possibly it . A: So you're talking there about uh changing changing the casing . B: Yeah the a the actual the sort of the look from the outside , so where the buttons would stay the same , and the general function of the remote would stay the same , but you could change the the way it looked . D: Mm-hmm . C: Yeah and then you could have Oh but you still would have to have the logo on every new case , but you could have like pink cases for girls and red ones and things like that . B: Yeah , that's true . A: Yeah you you could do a colour change , so therefore you would yeah yeah I mean that's effectively what they did with the with the mobile phones , was to have some in blue , some in red , some in rather than all in black or , you know , which four do you want , as long as it's black ? B: Yeah . D: Mm-hmm . C: Hmm . A: But uh so Yes oh that's true uh that might no Well not necessarily , because you could have your company uh We're we're meant to be finishing up . B: So it is a possibility , um . C: But we are supposed to use the um company colour scheme , aren't we ? C: We haven't really seen that yet It might and we might be able to do both but it might clash with certain things . B: Oh okay yes that is Mm-hmm . D: Yeah . A: You could have your company badge and logo . A: I mean a lot of um computers for instance like like on the one you've got there , it actually has a sort of um stick on badge so what you would al all you would really need , whether it , you know , whether the casing be w any colour , could be any colour , but that badge would then have to stick out on top of it so that uh in a sense , with a with a logo like that , because it's on a white background , the only colour that it might not stick out so well on would be a white casing . D: Mm-hmm . D: Mm-hmm . A: 'Cause you you know you're sort of you're badging it . A: And in fact a lot of companies get somebody else to make them and literally just badge them themselves with their own uh badge over the top . D: Mm-hmm . D: Mm-hmm . A: And in fact the way they've got that there even if you had that on a white , which is the predominant colour of the uh the Windows badge , you'd still be able to see it clearly from you know a white casing uh product . B: Mm-hmm . B: Yeah . A: So . C: Hmm . B: And whether we'd have a big enough market to have this kind of like secondary market of selling the cases might be something to consider . D: Mm-hmm . C: Well if it's for young people , um like the phone generation , that sort of thing'd probably go down well , and the market research has been on that side of things , hasn't it ? D: Yeah . B: Yeah . D: Yeah , I mean it's people say that it's the look , they want the fancy looking thing but I'm Yeah . D: I'm not convinced on whether having changeable covers would be something that people would buy into . D: I think with the mobiles , it's the , you know it's a communication device , people see you with it all about and i if it Yeah . B: Yeah I suppose , where you you keep the remote hidden under the sofa most of the time . A: It's uh in in the house , isn't it , I suppose . D: I think Mm-hmm . C: Okay , so if we just went for one colour of a rubber case Did we decide on the rubber case ? A: So don't change case . A: Change case colour . A: And we're sort of saying no to that . C: The spongy feel , or did we think that that might go as a trend ? D: Well , it was different last year . D: The trend was different last year apparently . D: It was not not spongy feel . D: But I don't know whether the trend will change . D: I don't know whether it's one of those things that like sort of having all fruit shaped keys , that that probably would go out of fashion very quickly , whereas just the fact that it was a rubber case is probably less less of something that y you're gonna end up hating in a year , you know . A: Yeah . B: Yeah , less likely to So then th th that would Yeah . A: Sounds reasonable . A: If you're going for fashion trends like that they'll need t you'd have to have interchangeable cases so that you could or 'cause otherwise someone's gonna have to buy a complete new remote rather than just a case . D: Yeah . D: Mm . B: it seems to make sense that we we'd just maybe stick with the standard rubber case , and then have the standard rubber buttons as well . A: Okay . D: Okay . B: Um . C: Uh we haven't really talked about uh the curvature of the case . C: There's flat , there's single-curved and there's double-curved . B: Um . C: I'm not exactly sure what these things look like . B: Mayb Maybe curves give it like the slightly more aesthetic feel ? B: But the double curve wouldn't require us to perform miracles with the Plasticine . C: Well it says that I'm not exactly sure . D: When you say d when you say double-curved , what what exactly does that mean ? D: Okay . C: Um I'll show you the remotes that I've got . C: See how uh Let's just get that bigger . C: See how uh the one Oh I'm not plugged in , am I ? D: No you're not connected to me anymore . C: That doesn't help . A: One one thing to cons one thing to consider is that in some ways you want um by having a fairly standard case it means they can all fit together on top of each other therefore for storage purposes in shops and the like and it makes it easier that you can if you can store them up on top of each other . C: Shall I just turn it round for time ? D: That should come up . D: Mm . B: Mm-hmm . A: Whereas if you do um fancy things with it , you then gotta put it in a ca a a packaging box that that does that . A: And the cost of packaging could be quite important vis-a-vis the total cost of the product . B: Yeah yeah . D: Mm-hmm . C: Hmm . B: So shall we go through quickly and just work out what we've decide on , if we have to kind of 'Kay , so shall we quickly We'll go for single curve , yeah . A: So but No . D: Yeah . C: Um it's not very clear up there , but you can see some of them have got kind of bulges , like the second one and the end one uh where there's a curve there . A: Mm yep . D: Right . C: I'm not exactl I don't know if a double curve is maybe it comes up slightly , or ? D: That's what I was trying to work out . C: But um it is a kinda sleeker look if you've got curves in there . A: Oh right . D: Shall we Yeah . A: S so do you wanna go for curves , more curves ? A: We're meant to be f we're meant to be finishing this meeting in about a minute or so . C: Definitely a single , maybe a double . C: Shall we go for single curve , just to compromise ? D: Okay . A: Okay , curved or double curved ? B: Single curve . A: So it's single curved . B: So did we did we decide on the kinetic power supply ? B: The one you move around ? D: Yeah I think that think that's a good idea . C: Yeah . A: Yep . B: Okay . B: Um Oh we ca Yeah yeah , we'll still have the Are we gonna go for the simple circuit board just to keep the cost down ? C: And the rubber push buttons , rubber case . D: Rubber Rubber buttons and case . C: Um and we don't really know much about the colour scheme or logo yet do we , but possibly a sticker . B: I th I think we can by by not having anything too complicated . D: Yeah . C: Yeah . B: Um . C: Yeah and and the voice recognition , we can use that can't we , just to find it . D: Yeah yeah . C: Without affecting the circuit board . A: Yes . B: Um . A: Yep . B: And see we could always decide against it if something comes up that's just something to that we seemed to leave out . D: Okay . D: And then are we going for sort of one button shaped like a fruit . C: Yeah that sounds like it wouldn't do too much harm in a couple of years . D: Or veg . C: Uh what sort of shape do we want ? D: Don't know , maybe just Yeah . A: So we've got spongy feel buttons as well , have we ? A: As well as or w or was that So it's rubber buttons , so it's not really spongy feel buttons , it's just rubber buttons . D: That's ru rubber buttons , yeah . B: Yeah , it was just 'Kay . D: Yeah . A: With a rubber case right ? C: Yeah , so it's not too wacky . D: Reasonably spongy I guess , yeah . A: And the standby button is gonna be different . D: Yeah okay . C: Um I think an apple would be a good recognisable shape . C: If you start getting into kinda aubergines and things , it gets a bit weird . D: Yeah . A: Okay so what what shape are we making the standby button ? D: Apple ? C: Vote ? A: A apple . A: Oh oh Sorry ? D: Yeah . C: Shall we vote on it ? D: Yeah . B: We will go for the a a a apples apples . C: Anyone got any suggestions ? D: Apple apple a a qu Quite a big one , as well . C: Right . C: Okay . C: Ah . D: A big apple . D: Uh Could be a red apple , yeah . C: Well it could be red . D: Either , don't mind . A: A red apple ? C: Yeah 'cause we wanna incorporate a bit of colour if we can , once we find out um Yeah . A: Is it ? B: Okay . B: And then we're gonna are you gonna work on keeping the button design quite simple ? B: Just like the Just working out what we're gonna do for the next time . D: Mm-hmm . B: Um . C: Yeah that seems pretty straight forward . B: Yeah . C: 'Cause most of them will just be kind of mainly circular or like very plain . B: 'Kay . D: Mm-hmm . D: Okay . A: Sorry what was that last thing again there ? C: Uh just to keep the shape of the buttons simple . A: Right much option on that . A: I thought you were going for a single curve and Alright . C: Ah just the uh shape of the buttons . B: And j yeah , just keeping the sort of the labelling them labelling of them fairly simple as well . C: Yeah . B: Fairly sort of self explanatory . A: Right , so shape of buttons simple . A: Okay . A: So that's that , I guess . A: We should now go away and get these things sorted out . A: I guess you two are on plasticine duty or whatever . B: Okay . A: Okay , so um . B: Is that the end ? B: Okay . D: Looks like it . A: Okay .

The Project Manager reviewed the minutes from the last meeting. The Industrial Designer discussed options for each of the internal components. He showed that the size of the chip was dependent on the type and number of additional features used. The group discussed incorporating speech recognition and other functions to be able to decide on chip size. They decided that using speech recognition for the locator function only would allow them to use a simple chip. The User Interface Designer presented several existing products. She presented a specialized children's remote; the group decided to focus on a basic remote that would appeal to a wide market. She expressed that buttons are often ambiguously shaped and that their remote must have an easy-to-use interface. The Marketing Expert presented trends in the remote control market and the fruit and vegetable and spongy material trends in fashion. The group discussed ways to incorporate these trends. They decided to make the standby button shaped like an apple, to use a rubber case and buttons, and to use a single-curved shape. The Project Manager instructed the User Interface Designer and the Industrial Designer to construct the prototype. The User Interface Designer and the Industrial Designer will construct the prototype. The group decided to use speech recognition but only for the locator function. The remote will feature push buttons instead of scroll buttons, and a kinetic power supply. The remote will contain a simple chip. The group decided to focus on a basic remote that will appeal to the widest market. They also decided to market the speech recognition component as a "finder function" so as not to confuse it with more advanced speech recognition components in other remote controls. The group decided to make the standby button in the shape of an apple. The remote will also feature a rubber case and rubber buttons, and a single-curved design. The remote will feature the company logo, possibly in a sticker form. NA.

D: Okay . D: Oh I totally Yeah 'cause I moved it . D: 'S put it over here . D: Then we don't have to worry about it . C: Ready for this ? A: All set ? A: Cool . A: Alright , it is PowerPoint time . A: I've done more PowerPoints in this particular experiment than I've ever done in my life before this experiment which is kind of fun . B: Yeah . C: Oh man . A: So uh here we have our detailed design meeting where we will um look at the prototype and um right so um , I finally figured out what this whole second bullet point is about in my that my coach was sending to me . A: It means I'm supposed to read the minutes from the previous meeting . B: Oh really ? B: Okay . A: I think . D: Huh . A: I don't know . A: Otherwise it's just saying I'm the secretary and I'm therefore I'm taking the minutes , s so just to go um just real briefly to go over minutes from last meeting , uh , I will open them slowly , no ? A: Wait for it , wait for it . D: Yeah that's not you . A: No . A: That's how the Wait . A: This is , this is very high-powered stuff here , double-clicking , there we go . A: So um basically the moral of the story from our last minute uh last meeting was that um we that we had meetings from uh we had presentations done by the Industrial Designer , uh or from Nathan , and Ron and from Sarah about what we can do here um and what sort of limitations we're operating with um uh excuse me what limitations we're operating under , what kind of risk we'd be looking at with some of the various approaches we were discussing and we essentially came to the conclusion that we should develop a remote with uh voice recognition , I_E_ that had a vaguely non-remote like shape um because you didn't really need to use it as a remote since you could just use your voice . A: That would include some mostly just the simple design features for a television operation but with a slide or a fold-out bay for more advanced functions for users . A: Um , and uh the uh uh the U_I_D_ and the I_D_ were asked to go ahead and start developing a prototype for us to look at . A: So . A: That's sorted , back to the main meet here , um , go ahead and take it away guys . B: Well . B: Uh , we have assembled our prototype , um . B: What's to be said about it ? B: Um , we took into account a lot of the things that we went over in the last meeting , um . B: Some of the most important things to consider are that we decided not to go for the touch screen which you can see and opted for some very large buttons for the primary functions , um . A: Mm-hmm . B: This is going to be the on off button and we have these buttons to go through the channels um and then two volume buttons down here , d uh we decided those were the most important uh buttons . B: And then , for the more advanced uh functions there is a slide out panel here um and you can see that there are lots of other things going on . B: But this actually can slide back in and provides a very nice aesthetic when it's all put away , um . B: As far as the uh whole visible light thing , we decided to go with the multiple colours coming out , why not ? D: Ah . A: Nice . D: Fair enough . B: Of course , if that's annoying for some people that function can be turned off . A: Perfect . B: Um . C: No it's important to we talked a quite a bit about uh you know the the interchangeable uh faces and what we've done here is come up with a bit of a natural look here um f we call it fruity if you will . B: Go ahead . D: Mm . D: Right . D: Appropriate , okay . C: Um . C: Right , um , of course that's uh interchangeable and uh I think it would be desirable for the uh for the regular product in the in the in the in the first packaging to be something a little bit more subdued but this is kind of something that can be done um and as you can see on the television there uh we have the uh voice detector device um on the top there . D: Mm 'kay . D: It is an option . A: Oh , right . B: That's this here . D: Ah . C: Um . D: I see . C: So that that will work quite well with with regard to finding this uh contraption . C: Um , what other things do we see here , well , um if you give it a touch it does have actually a bit of a spongy feel , um , so I think that will work well with regards to our market . C: Um and uh let's see , well clearly there's gonna be some more colours and what not available . C: Um uh do you have anything else to add to that ? B: Um I worried about the materials , it is uh the entire thing is covered in a rubber coating so it's very durable uh , it's not gonna break like some types of plastic that's dropped . B: Um , and of course as you can see and if you touch it it does have that nice squishy feel . C: It's actually important to note that the television , uh you know if there's an earthquake or anything like that , that i it actually is edible inside . B: Fact , I dunno if you noticed , but I wrote the uh the company's name on the telephone screen , I thought that was kinda nice . A: Oh well done yeah , yeah oh ok Edible televisions , it's a wave of the future . D: Nice . B: This was actually an apple on the inside . D: Do we need to worry about um rot factors ? B: This Yeah . C: Um it's encased in a new uh type of uh polymer yeah . D: Oh okay , there's preservatives involved , we don't need to worry , okay . C: It's fine . B: We got a bit ahead of ourselves , I know we're not talking about making televisions at this point or anything like that , but Right . C: Hmm . D: Fair enough . D: No but It's a couple years off at least . C: It's pos a possible new product . D: Okay . C: Um , but I think that's I think that sums up the main features of our of the remote , um I dunno if you guys have any questions or f whether that uh whether we need to worry about any uh other marketing areas or anything of that nature . A: Brilliant . C: Um , did we come in under budget ? B: Uh we did , yeah . B: This cost well to put this into um production , we're looking at about what was our goal ? B: It was twelve fifty Euro um and this actually came in at about eleven ninety nine . B: Um , so I was quite pleased with that . C: Mm-hmm . B: One thing that we didn't do um obviously we had a choice with the buttons whether to use scroll buttons or standard rubber buttons , but we just went for a classic rubber button and um since we did that we didn't have to use as many microchips which was quite nice and that's what helped keep the cost down . D: Mm . A: Brilliant . B: So even though it has a lot of modern technology , um for example the voice recognition , in a lot of ways it's just a simple remote and um I think if we shopped around for other manufacturers um we might be able to get even cheaper . D: Mm . D: Okay . C: Mm . C: Did we talk about the voice recognition uh option ? B: And Oh no , we haven't talked about that yet have we ? C: So uh so uh yeah on the back here you all noticed this area here which is actually the voice recognition uh uh console and uh I think it's nicely designed into the into the overall look . D: Okay . D: Yeah . C: Um , but basically the voice recognition uh incorporates um the latest designs that our research team has been able to cufw uh come up with . C: Basically uh quite similar to the coffee maker um design that we were talking about earlier and um , I think that uh has given a proven um ease of use and what not . D: Mm 'kay . B: Hmm . B: Yeah . C: And uh allows features like the remote actually talking back to the user um , so . D: Right . A: Cool . B: Any questions ? A: No , no I think that's Right , yeah thanks guys that's very , very good work . D: Do we have um other , for lack of a better word , skins ? D: Covers ? D: In play now or are those ones gonna be developed later once we see how the couple we have g go or ? B: Um , do you wanna answer this one or do you want me to answer it ? D: Do we know where we stand on that yet ? C: Well we didn't quite have enough material uh . D: Oh I wasn't expecting a prototype I just didn't know if you guys had any in mind yet . B: Yeah , yeah . C: Oh I see , right , um . B: Um , well as you can see this is just a most superficial layer and um it'd be very easy to put another layer of something else like It's not it's not quite a a face plate , it's more like a pseudo-face plate because it's simple enough that in the factory it could we could very easily put a different one on it , it locks into place such that , you know , it's pretty permanent but at the same time , if we wanna go the other way it's just a matter of a couple of adjustments and we could go the face plate way if you know what I mean . D: Okay . D: Just veneer really , yeah . C: Right . D: Okay . C: Actually this bottom red ring here just unclips and then you put a a new a new uh a new plate on top of that . D: Mm-hmm . D: And the whole thing Okay . D: Right . C: So I mean there are I we definitely priced out a spongy even spongier non-natural look um materials which I think worked out fine . D: Yeah . D: There's Okay . C: We also continued on with the ideas that f following uh Apple's colour schemes with the kind of the uh light orange and the green . D: Mm 'kay . D: Okay , very cool . D: Okay . D: Okay . D: Yep . D: It's still an option if we need it . B: Yeah . D: Very cool , nice job . A: I like it , brilliant . A: Um , what we need to discuss now is the finance of it , um I got me you've got you provided a number that actually sounds quite nice . A: Um the trouble is I was just given this by finance . B: Oh . A: Um , it's a spreadsheet of the parts and I've just tentatively put in what it's going to look like um . B: Ooh . A: I'm just gonna clear this out real quickly , but it looks like So we'll just if we can just itemize what's in here , we've got this it's a solar cell thing right ? B: Right uh we didn't really touch on that but it it's in there , yep . A: With a back-up battery ? A: With the ba okay . A: Um and Clever , clever , well done . C: The voice recognition area actually doubles as uh as the solar cell area . C: Yeah . A: Um so I guess that would mean we've got a bit of a um It's a s a speaker and a sensor at the same time isn't it ? B: Yeah , yeah . B: It's just making use of the same space and the same materials , but Yeah , one big curve I guess you could say . D: Mm-hmm . A: Okay . A: Um and the case , it's more of a single-curved case , I guess would be that be the general Um and we've got a rubber skin material basically throughout . D: Mm-hmm . A: Um . A: Push button interface um with this other drop-down so maybe we've got two push button interfaces don't we ? B: Yeah , mm-hmm . A: Um . A: And um a special I guess it's uh we've got a sort of a wood materi a rubbery type material that throughout , yeah . B: Yeah , special . B: And s I guess you have to mark special colour and special form as well , don't you ? B: 'Cause it i it is very unconventional , I like to think of it as unconventional . A: Yeah , it's it's quite unique . A: I like it , yeah it's So it looks like a bit over budget , um . D: M come in at sixteen ? B: Oh . B: Huh , doesn't match up does it ? A: So what we could do perhaps , a simple fix would maybe to switch away from the solar cells um or take out the back-up battery . B: How do you feel about that ? A: Uh Mm-hmm . C: I mean I think that uh if we're talking about it being one of our main selling features , being environmental and without the batteries and what not , although it does still have a battery so I'm not sure that you know what the sell is on that . D: Yeah . B: I mean we could take we could take the battery out of it you see and it'd probably work ninety nine per cent of the time but you're gonna have to set up a call centre for that one per cent of the time when people are calling and saying oh look my remote isn't working what am I gonna do ? D: Mm k . A: Mm-hmm . B: People'd be real upset . B: I think in the long-run it's better to keep the battery , it's hard to scrap the whole cell battery idea 'cause that's so integral to the theme that we have . D: True . A: Hmm . A: What's difficult , we have all these things integral to the um to the design of it that we just can't back out of now , it would have to be seems like we'd have to go back to square one in a way . D: Nah . A: Um if we were gonna try to undo one bit we'd probably have to undo most of it , um It's either or . B: Yeah . D: Although we don't wanna get rid of the whole environmental I mean obviously the solar cell is a big piece of the way we're marketing this as like a natural , new thing , but honestly if we cut that one piece out we're actually coming in under budget if I've done my math correctly . B: Hmm . C: I mean you might be able to sway me on the idea that we our main selling point could be already this voice recognition thing I mean that's what sets us apart right ? D: I mean Which , it's yeah that's what setting us into this young market , I mean that's where we started from , so I don't know , and I mean you know perhaps when the cell technology comes down in price we can bring that back into the game but it looks like at this point that may be out of our league . C: And the reality is you know , for me from an ideological stand point , I'd like to stick with the uh the solar cell , but I h kind of have to throw myself in the in the business structure model here and uh you know I think I think that I think that we need to come to a compromise here and maybe move ahead with the project , without the solar cell . B: Right . D: Right . D: Yeah . B: Right . D: Yeah . B: Yeah . D: I think unfortunately that's our best option . B: I guess we might have to do that . B: It's the only way we're gonna get below our uh goal isn't it ? D: Mm . B: Of twelve fifty . A: 'Cause we can't remove the push buttons 'cause they're um and we can't get rid of the uh I mean removing the changing the case wouldn't be so much of a mm-mm , um , nor would changing the case materials . B: Yeah , . D: It kind of yeah . C: Savings . D: Mm-mm . A: Um . A: So yeah that looks like to be the only thing . D: Yeah . A: So that would be the it's a major change but Yeah . B: Gotta do what you gotta do . A: Alright , so we're in agreement on that . D: Unfortunately I think we are . C: No , I think that was a good compromise you brought forward Sarah . A: Right . A: Moving along swiftly . A: Um , so I guess now we just go to the project evaluation which I will allow Sarah to take over . D: That would be me . D: Um cord ? A: Ah of course , sorry . D: No problem . A: Whoosh . D: Can you reach , that would be great , thank you . C: Yep . A: That'd be great Brilliant . D: I didn't even do that one on purpose either , damn . D: Okay , um , basically I was just evaluating um from what we know of how our product's working right now with the criteria that we set at the beginning of these are the things we needed to do , these are the things that look like we feel they're important . D: Um so I was looking at basic design things , does it fulfil its functions as a remote ? D: Is the design what we wanted it to do ? D: I are technologies up to where we hoped they would be and does it fulfil the aesthetic qualities that our original market research was looking for ? D: Um . D: Basic questions like , you know , does it turn on ? D: Does it respond to voice recognition ? D: And overall , in general , it looks like it's coming up to par . B: Mm . D: Um , the only thing is with with the pull-out panel , that is , can it take some adjusting because it's a new sort of interface , um that looked like it was coming up rough , but then , once you get used to it , it does make a lot of sense . D: So I think overall we're headed in the right direction . B: Really good . D: So . C: They like that spongy feel . D: Yeah . D: It looks like it's going over well , so we're we're good yeah . C: And the paging function works well , that's good to hear , we worked hard on that one . B: Six ? B: We did . D: Yeah . D: It's I think eventually if we do um branch out with this product maybe we do have a higher budget options and if it goes over with this model we can look into um wider range voice recognition like from other rooms of the house and stuff , but for now , what we've got is working in the range we need it for , so it's all good . B: I am bit disappointed about losing the solar panel but it's okay . D: That's everything from me . A: Hmm . D: Yeah . B: Mm . D: Yeah , it is a set-back , but Okay , do you need the cord back ? C: W we might have uh we might have lost that granola market again that we're I guess that's true . A: Um yeah , I was just go on . B: I know . A: Well they don't own tellys anyway do they ? B: True . A: Right . A: So , um , this one's a bit unclear to me to be perfectly fair , um . A: I got this slide from the coach and I'm not sure what it's connected to . A: Um so I guess we are going to discuss um our project process um and that is gonna go into my report . A: So I guess this is the point where we go um uh out of role it looks like and talk about our satisfaction for room for creativity and so forth and how that all worked , I guess , um . B: Okay . D: As in within the team or ? A: I think so yeah . B: Right so it's just kind of a open mic kind of thing or 'Kay . D: Okay . A: I think it's I mm-hmm , I think so . A: I think hope I'm not screwing up an experiment . D: It is now , you're in charge so there you go . A: But I trust that she would jump in if I was so okay fair enough . B: Yeah . D: Whatever . A: Um right , um so any thoughts ? B: Are we considering these points here ? D: Um . A: Yeah . B: Okay . D: I think they're starting blocks yeah . A: What do you guys feel about the process ? D: Um , you know I think in general , for a day's worth of work we actually were relatively productive , considering the little amount of input we had going in . A: Mm-hmm . D: Um , and the technology has definitely been a help , it's really been interesting to try out all this new stuff . C: We didn't use the whiteboard at all . B: No . A: No , no whiteboard . D: No , we didn't . D: We could now if that'd make up for it but really and I feel like if you guys had been designing in here perhaps that would have changed but because of room constraints , doesn't really matter . C: And Um , also had I not been intrigued about the pen , I don't think I woulda used it at all , I didn't write barely anything . D: Yeah I think I was taking notes more often than usual just 'cause I liked the pen , yeah . B: Yeah , it's true . C: Uh . B: Mm . A: Was pretty cool tack though . C: Yeah . D: Mm . B: Definitely . D: I am disappointed I didn't get a note back from my personal coach . B: As you write your personal coach . D: Yeah , but I didn't get a response so we'll see . B: What if you get a response two or three months from now ? D: Okay that would be kinda creepy . B: That'd be weird . A: Attempts to contact coach ineffective . D: Well what kind of coaching is that really ? D: What if I really needed something . C: I so I don't n I think there was a lot of room for creativity , we could do whatever basically what we wanted until the budget came down on us , um . D: I think so . D: And even then we did get a decent product turned out although it's not everything we wanted it to be . B: Yeah . C: With the natural look . B: That's very natural . A: Very natural look . D: Organic , really . A: That's the brilliance of they had a p they had a peeler in here . D: And highly resourceful team mates might I add which is always a plus . B: Yeah . A: Yeah , I think , yeah re I thought it was like really creative actually , I mean . D: Mm yeah , I'm impressed . C: I think the teamwork was good as well . B: And to prove that we weren't wasteful we didn't waste a single bit of Play-Doh , we used every bit . D: Nice . D: All four of those little containers . B: Yeah , I guess My one my one criticism is that we didn't have enough colours to work with , we only had four , wasn't enough . A: Including the s the multi-coloured wave pattern . D: Yeah . D: You could have developed multiple skins really had you had more colours . B: I know it could have been amazing . D: Oh well . A: What did you guys think about the the the roles ? B: Hmm . D: They were good . B: Yeah it's f kind of fun , it was I think it was pretty clever 'cause we were never able to get too far off track because the information came in at the right time and kind of filled in the gaps enough . D: Yeah . D: True . B: At the same time you had enough room to kind of just make things up , which was kind of fun . D: Do your own . D: Though I did feel like th the level of information dropped off severely over the course of the day . B: Yeah . D: I mean maybe it's just me but I didn't actually get any information for the last presentation at all . A: That's true , I I got this spreadsheet . D: Nothing , I didn't even get an email , like that was it . D: So , yeah , I feel like that was slightly lacking but then you know , fill in the blanks on your own , level of creativity upped . C: Well I think that was I think that was an issue I kept finding with regard to well no but also yeah when I was reporting about what each of us was doing I was often confused as to what you were doing um and then I also felt like you know a lot of our discussion would centre around n specifically what my task was because that was kind of the interface portion which was what the whole project was about uh but and then in the end I think our jobs kind of melded together a little bit more , which was fine . D: Whatever . A: Of what to do . B: Mm . D: Mm-hmm . D: Uh-huh , that wasn't very much . B: You know Yeah . D: Mm . D: Yes . A: Mm , mm . D: Hmm , very much so . B: Yeah . B: That was fun . B: I think the most helpful thing out of everything was getting the the PowerPoint slides already put together for you 'cause if we didn't have that there's no way we could have got all that done in time . C: Mm-hmm . D: Yeah , already having the formatted stuff helped a lot . D: Very much so . A: Cool . C: And I think your leadership was quite good . B: It was really good yeah . D: Hmm . A: She said I I I she actually made a comment off boy you're getting into this and I really I think it's true I did get I I felt like I got way too into it . D: Yeah . D: That's kind of a good thing though , you know , give the rest of us some structure to work with so hey . A: I felt like I slipped into it a lot . B: It's kinda fun . A: I dunno . C: An so is that the first time you've taken on that kind of role ? A: The first time I've ever done anything like yeah project project management . A: I usually organise crap , it's one thing to do , you know set up a party with your friends , you know ? D: Hmm . B: Yeah . D: Yeah . B: Little different . A: But you guys felt that you could keep the , yeah , suspension of disbelief kind of like like the role and the okay ? D: Yeah . B: Yeah . D: I except for a couple moments where it just got out of hand and I knew we were all lying through our teeth , other than that I could only imagine . B: Yeah . C: I had to admit , as soon as w we started I mean as soon as we got the Play-Doh , th you know the whole concept of really trying to stick with reality went out the window . A: Yeah , yeah . A: Maybe in in Legos you know ? C: Possibly . A: Be fun with Legos too , like make a remote control or spaceship , we used to have spaceship Legos did you guys ever used to build spaceships with Legos everybody knows best spaceships ever . C: Oh yeah , still have 'em . D: Yeah . D: Totally . A: Um you guys felt like there was enough teamwork in all ? B: Yeah ? D: I think so . C: Yep . A: Hmm . B: You don't . A: No I , no I dunno , I d I I dunno , I don't I I was just I It's true huh ? D: Though we didn't actually I mean other than minor discussion at meetings there wasn't except for the actual building , but I feel like if this was a team project there actually would have been much more of the collaborative like brainstorming , use the board well and this would have been six months' worth of work , not like three hours' worth of meetings . B: Yeah . A: Yeah . C: I mean I think had the issue been more serious we probably woulda brainstormed more during our meetings as a team . B: Yeah . D: That's true . A: Yeah . A: Course I'm I'm conscious of the idea of the Project Manager asking if you guys feel like there's a team you know it's like , kind of like , like hmm . A: It d But yeah . D: Yeah that is kind of Mine was the mics . A: Interesting . A: It's kind of fascinating wasn't it ? A: I mean the whole process of I don't know . B: Wonder why is there anything about the way that we got so much inform what was it that kept us from going to the the board ? A: I I don't know if there was a ri I th Mm . D: I didn't feel like getting up and down and dealing with all these wires , I was afraid I was gonna break something actually . B: Yeah , that's it 'cause the mics are loose and each time you get up it's s a possibility of tripping over something or getting tangled or . D: Yeah . D: Yeah . D: Yeah . C: Well I dunno what I woulda shown on that board . D: True , but it didn't even occur to me as an option , I mean I don't know that I would have but I know that I consciously didn't . A: Nor I . C: I mean it's just like the paper I don't know what I really needed the paper for . D: True . C: Um , because I've got this laptop . D: Yeah . C: Standard , I just used it 'cause it's literally right in front of me . D: Yeah . A: I wanna see the output files from these um , from the digital paper . D: Well it looks really professional . A: I wanna see wh wh what my my handwriting looks like digitized because my handwriting is crap . D: I know . B: Yeah , that's it . A: I mean , just to see what it looks like in P_D_F_ format or something . B: Usually I would do a lot more doodling too but I didn't because New ideas . D: I know , I felt like I needed to be professional so I didn't like draw all over my paper and stuff . D: Okay , well not entirely , but still , I doodled less than I usually do . A: T I I'm curious about what the de-briefing is gonna be like . A: You know , like what is the uh what exactly we're looking for here . C: So is this all we need to get through ? A: I dunno , I'm not sure what the new ideas found i is about . D: I guess . D: Um . D: It did it just say in an email that we need to discuss that ? C: Is it Any new ideas with regard to remote control concepts ? A: Well , that's the thing I got i in the email I got this PowerPoint file but this slide was just there , mm-hmm . D: That slide was like that ? A: I didn't change this one at all . B: Hmm . D: Well . A: Um ch Yeah well . B: I guess we're on the right track . A: W I kinda like th Yeah you can't Yeah . B: No , none . D: Uh I think they still do their job . B: I think they're fine actually . D: I am thinking outside the little square box though , with literally in like form I don't Yeah . B: Yeah , maybe a s a circle would be alright , different . A: Does kinda make you wonder , I mean , how much can you do with a remote control ? A: It's like inventing a new car . A: Yeah yeah , you can Yeah . D: It's still gotta be technically car shaped or it won't fit on the road , you know ? D: Don't know . A: Hmm . A: Um . C: What is that ? A: 'Kay . C: Our limited ability to think outside the box ? D: Kind of . A: So this was other costs . B: Are we back into project mood ? A: I dunno . A: I think this is forty ish I I I mm we should go on a bit yeah about the project eval , um . D: Oh , how long was our meeting supposed to be ? D: How much time do we have left ? A: I dunno about you guys but I felt like a bit under-stimulated on the whole thing . A: Like , what like you know what am I really doing , you know what is Yep . D: Mm . D: Yeah , at the beginning it started out and I felt actually like under pressure like the first couple were taking a lot of work and I was like had like all this brainstorming I was doing and then suddenly I was like well it's just another two minute presentation that you guys don't really care about anyway so type away . B: Yeah . C: Why ? A: Hey . C: Huh I think it was the real . D: You know , you know what I mean like we all sort of knew where we were headed with it so it didn't feel like it mattered anymore . B: Yeah . C: Yeah . B: Definitely when when I first filled out the questionnaire I was marking it probably higher in terms of how much I had to how much I stressed over it and then by the time I got to the last one I was like , you know , not very much . D: Mm-hmm . D: Whatever . A: Mm . D: Yeah . C: Think it was also realisation of you basically just copy and paste what's given to you into your presentation which uh wasn't so clear to me at the beginning . B: Yeah . D: Very much , yeah . A: I actually didn't do that at all though , every single one I a all the presentations I either added slides or edited 'em . B: Mm-hmm . A: I di Oh . C: Oh I added like five slides too , but I Yeah , mine too . D: See I only got blank ones . B: Did you really ? B: I just got blank ones and Me too . A: What ? A: Really ? D: My slides were all blank , they'd have a title maybe and they were just empty . A: Did they not have they didn't like uh mine yeah they didn't come like this ? A: Like with this was what it looks like . D: Like with those words already on it ? A: This is what that looked like , literally , just like that . D: No . C: No . A: Interesting . D: I wondered why yours always looked so more complicated . A: Uh-huh huh huh . B: I deleted slides . D: I think I added a slide one time . C: I added many slides every time Yeah . D: Hey with the whole new background being innovative , yeah that was class . B: That was pretty cool , it was a high moment of the whole experiment . D: Mm . C: Um . A: Interesting . A: Any other thoughts come to mind ? D: I wanna know how our product would fare . D: I can't just leave it there . B: I think it would fail , I think it'd be a huge disaster , especially if it looks like that . D: I think it would take extensive marketing , okay , an apple with a red button on top , even I am sceptical . D: But you know the whole Yeah . C: Even you . B: I don't we kind of designed it to look little bit like a face . D: I know it is . A: Yeah but Builds . B: It's a happy face . C: Actually that looked a lot more like a tongue from previous to uh fr some other design uh modifications . D: Mm . A: Mm . C: I hope you appreciate the uh incorporation of some tin foil from a uh random Kit-Kat bar that happened to be consumed . D: I I noticed that . D: By accident . A: Interesting . D: Well huh . D: An interesting day all in all I would say . A: Uh , yeah , I'd say so . B: Yeah , it's uh I wanna see a Yeah . C: So again I reiterate my question of how different we are comp compared to the other groups , especially between culture groups and what not . D: I know . A: Mm , I know . C: Mm . A: It seemed like everything flowed pretty logically . D: I Yeah . A: You know from the the the basics to the conce although the whole concepts thing , the whole concepts phase , I don't think I really understood like the concept . A: Well the id okay the notion of yeah I mean i it's not like I have a concept of a mug's material , it's just it is what it is . D: 'Cause it's such a functional item . A: You know , maybe i rather than concepts i it should be th thought of we sh I I thought of I thought of rather than in terms of concepts I thought of it in terms of um like proposed idea . A: And then the final would be like th the actual specified prototype or whatever , I dunno . D: Mm . A: But . B: Hmm . A: All in all it's kinda interesting . D: Mm . B: So we have more slides or ? A: No just this closing one . A: No we've established that the costs weren't really within budget , but we could s you know do it We did the project evaluation based on um Sarah's evaluation of on off switches and Mm . D: We got it to be . D: Like cutting corners . D: Kind of , though it was really technically an evaluation of the product , not the project in general . B: Mm . D: Which I'm not sure is the same thing , at the time that just i made more sense , but I could see if they were really asking about us . A: True . A: Yeah . A: 'Cause we di we had a thu think about it . A: Um . A: Yeah . A: And it's all recorded , woo-hoo . A: Yeah what I'm gonna I'm gonna put um I'm supposed to do this final report thing at the end so I'll put all that into the final report as well , or as much as seems like maybe not like the articles and stuff , like because and if and so forth , but I'll put most of it in the reports . D: Yay . B: Hmm . B: I It'd be so cool if we get a copy of the recording . D: Make it sound eloquent . D: Oh , I have to done I've I've done transcription before and it's really ridiculous how many words people say like just in the middle of their sentences like that that mean nothing . A: Nice . A: Oh yeah . A: There's a whole branch of psychology that looks into that , psycholinguistics . C: What the uhs and the Mm . B: Really . D: There's a guy studying it here , yeah , he's studying ums and ahs or something . B: Filler words or ? A: Yep , they're called um disfluencies . D: Yeah . B: Disfluencies . D: That's a good word for it . A: Yeah we like our fancy phrases and terminologies for things . D: Just add some prefixes , sounds classier . A: Exactly uh I will save this into the project documents . B: I find myself hitting the send and receive button on the email a lot , just out of boredom , like c come on gimme something . D: I , yeah , pretty compulsively during meetings , like , yeah . A: Yeah . A: Oh yeah . A: Yeah I know . A: Come on give me some information . A: Well to be fair we're we're hooked we're all hooked on the internet , so I mean I do the I know , imagine we went the first ten y fifteen years of our lives without the internet . D: Yeah , we are addicts . C: That's scary yeah ? B: It is scary . D: Mm . C: Well just around that eight or or nine people that are Dude , I think we've had internet for like eighteen years . A: It's only in the last ten that we're like where's the internet ? D: Yeah . A: I mean , you know , it just in the past five we've gone from twenty eight eight modems to broadband all the time . D: I yeah . D: True . A: No we have but I not in the sense that it's so un you know uh ubiquitous Mm . D: I yeah . B: Yeah . D: But it's not regular I mean my grandparents had it in the eighties and I got it in ninety four , but still . B: It's crazy . D: Uh-huh . B: So Should . C: In the eighties ? D: My um grammy does computer science back in the States and so they had um an E_D_U_ and gov network . D: There's basically the fundamental structures , but it wasn't uh household to household yet because it hadn't been partitioned off and stuff , yeah that was him . C: Right . C: Yeah , it was to the like seven universities or something . C: You guys ready to celebrate ? A: Yeah that's our last step . D: Apparently , does that include like champagne or something exciting ? A: Celebration . D: I think so . A: 'Kay I guess we can probably call that meeting to an end for the most part . D: I think that's a closer . A: Cool . B: Has it been forty minutes or whatever ? B: this has been long enough . C: Celebrate . A: Where do you find that ? D: I have no idea . B: Is that the only song you have ? C: There is another one . A: Is this one of those media player ? C: Huh ? C: Yep . A: W oh . B: That's awesome . A: The default track . B: Maybe I have a different one . A: I thought it was David Burns , look into the eyeball . A: That's one that seems to be shipping with it uh shipped with for a while , maybe this is the new version . D: So is that a close ? A: Yeah , I guess we'll call that a a doner . D: Okay , that's the end of the meeting . A: Fab . D: Thank you gentlemen . D: I feel like I'm signing off .

The Project Manager opened the meeting by reviewing the decisions from the previous meeting (to use voice recognition instead of the touch screen, to hide the complicated features, and to start building the prototype). The User Interface Designer and the Industrial Designer then presented the prototype that featured voice recognition, interchangeable cases, visible light, and a soft casing material. The Project Manager presented what each component cost, which showed that the project was going over the alotted budget; the group decided to remove the solar panel. The Marketing Expert presented an evaluation of the prototype and showed that the prototype had met many of the initial goals. The group then evaluated the project process and discussed their effectiveness as a group. The Project Manager summarized the proceedings of the meeting which will go into a final report, along with comments made during the project evaluation. The Project Manager will create a final report containing the summary of the meeting proceedings, including the evaluation of the project process. The group decided to remove the solar panel in order to keep the price point of the device close to the original goal. The designers of the prototype decided to use several different colors in the visible light stream in the device. They also decided to use classic rubber buttons instead of more costly scroll buttons. The group encountered a problem with a lack of information about their specific tasks. They also felt it difficult to bring creativity to the project because of the budget constraints.

A: Okay . A: Here we go . A: Alright , the agenda for thi oh . A: Alright . A: Um the agenda for this meeting is um we'll initially have the prototype presentation by our two designers . A: And then we will evaluate it , given the criteria that um that we gave gave it . A: And um talk about our finances , whether we were under or over our budget . A: I have a um a spreadsheet where we can calculate um our prices for every aspect of of what we've made , given our options . A: And um evaluate the product , as a group . B: Okay . A: And um So first we'll have the prototype presentation . A: Do you need the um PowerPoint for this ? B: Um yeah . B: I just got a few slides , so show them . A: Alright . B: Thank you . B: Do you want to present it ? C: Um This is what we came up with . B: Yeah , here we are . C: It's a pretty simple design . C: It's um based on a mango ? C: Yeah . C: And we Yeah . A: On ? B: Mango shape . A: A mango . A: Okay . C: And we have the company logo here and this will be the infrared here and this'll be the power point , the on off button kind yeah . B: The L_E_D_ . A: Oh . A: Okay . D: I'm sorry . D: What was the where's the L_E_D_ ? A: Oops . C: It's in the middle of one of the little R_s . D: Oh . D: Okay . C: And then the other one is the power . C: And uh we just have a simple design . C: We wanted it all to be accessible from your thumb yeah palm-held and all the buttons are accessible from your thumb . B: So it's palm-held . B: Yeah . A: Yeah . A: Notice you have a number ten button . C: So you don't have to Oh that was a mistake , wasn't it ? C: Right no , that's a zero . B: You just need the nought . C: Take that one off . A: Okay . C: Sorry . C: I was in charge of the numbers . A: No problem . A: Ah . C: And this is just if you've got like eleven or twelve or thirt the plus . B: So one plus one would be eleven , or Yeah because if you on your average um remote , if you press one twice you just go to um or uh say you wanted channel twelve , you press one , and then you go to channel one , and then two then you'd just go to channel two , instead of twelve . C: You can go one , three or something . A: Oh . C: You press that first and then you go one three yeah . A: You press a plus button ? A: Oh okay . A: I've never heard of that kind before . C: Well we just thought , we have all the numbers here , so we wanted something representative of numbers larger than ten and So the plus and then yeah . A: Yeah . A: Yeah . D: Oh , there's no e okay . B: So if you did like one plus two you could go to channel twelve , or two plus two is channel twenty two . A: Oh . A: I But Would you have to go zero plus one if you wanted to go to channel one or two ? D: Okay . C: No no , th all that's why we have all these numbers . C: These numbers um these numbers all work independently up to nine . A: Yeah but I mean if you press , it'll go to that channel right away . C: Yeah . A: 'Cause you gotta press the plus afterwards . C: Oh no . C: Uh , the plus is only for if you're going past the number nine . A: Yeah I know , but if if I wanna go to say number like sixty five , channel sixty five , if I press the six it'll go to channel six , and then I'll press the plus , and then it'll go to six and then put the five and it'll go to sixty five ? D: Sixty . C: You p Oh . C: No you press the plus first . C: I I well it doesn't we haven't really s I would've thought you pressed the plus first and then the six five , but she says plus press which what do you think is simpler ? B: Oh . B: Well I don't mind , we can further define that . A: I th Um Yeah it wouldn't be a problem . C: It's a Yeah . B: I wouldn't have thought it'd be a problem that it went to channel six first , in like on the way to channel sixty five . C: Yeah . A: But I was just wondering like as long as we realise that's what it'll do . B: But I suppose it's not as snappy . D: Well the there is a there's a delay on remotes I think . C: Oops . D: Where you can have it it's like a five second input time . C: Yeah . B: Yeah . B: Yeah . B: If you don't put it Yeah . D: So as long as you hit them dada it should be fine . C: Yeah . B: Yeah , that yeah . A: Yeah . D: As long as there's not a big pause between the t hitting the two buttons . B: Mm-hmm . C: Yeah . C: So A channel . B: Um And channel , which is so you could just go like that without thinking about it , like It's the bigger R_ . D: Was there so on the top there is volume and Channel up volume up . D: Okay cool . A: C_ and V_ . C: Just so we can flick It's in the middle of one of the little R_s . A: Right , where um where's the power button ? D: Yeah . D: It's the R_ . A: Oh okay . B: So it's just like . C: Yeah , so it's all accessible . A: Yeah . B: We deci Yeah um we went for like a a circular design for the numbers because we thought that's kind of a more natural movement than just going like that with your thumb . C: Without m taking your hand off the remote . A: Yeah . D: Mm-hmm . A: Oh okay . B: Uh e ergonomics are all considered . D: Mm-hmm . A: Yeah . C: And it might actually help with the repetitive stress injury as well . A: Ergonomic , definitely ergonomic . B: Yeah . B: It could cause another type of repetitive stress injury though . C: Okay . B: But yeah , no I mean it's a different movement so yeah . C: Yeah . B: Um and the feel of it , I mean , we've made this out of Play Doh , which is representing the , you know , the rubber , and the spongy rubberness . A: The spon yeah . C: Yeah . B: Um 'cause it was said before in the material specification that this the this anti-R_S_I_ um material is often used in stress balls so this has got a you know a bit of give to it , and it just feels feels different . C: Yeah . A: Yeah . A: Bit of a stress ball feel . C: Yeah . B: Would you like to feel it yourselves ? A: Yes . B: How it fits in the palm of your hand ? A: I would . A: My goodness . A: There you go . B: Thanks . B: And you ? D: Yes . A: Genevieve ? A: Yeah . D: Oh it's nice . D: Oh I think I killed the five . D: I did . D: I killed the four . A: And something hmm . D: Oh god . B: O Okay , as for the colours , we were presented with um a limited range of colours for this prototype . D: Oh it smells good . C: Of Play Doh yeah . B: But we're thinking that , seeing as we're having it in interchangeable casing anyway , that this is not necessarily a representation of the true colours that we would necessarily use . B: Or the combination . B: Um and we're thinking to carry-on with the fruit and vegetable theme , the colour um combination just could just be named after different fruit , like banana could be black and yellow , watermelon red and green , or vanilla might be the most popular if it just uh blends in more settled cream instead of the others are all a bit garish . A: Oh right . C: 'Cause it'd be quite subtle and Yeah . A: Yeah . A: It looks more Think like vanilla and banana would . B: Banana's more representative of our colour scheme , like the company the yellow and black . A: Okay yeah . B: So that for corporate identity that would probably be the most strength . B: I mean watermelon , you know , m probably appealing to the yeah , seasonal . A: Kinda Christmas , you know . C: Yeah , yeah , yeah . B: Apple green , brown , more kinda trendy , you know , khaki Yeah . A: Yeah . C: The pomegranate's kinda girly and funky kind of , and then the vanilla's more for the more sophisticated customer who just wants something that fits in with all decor . A: Cool . B: Okay . B: Um yeah we thought of the components it was definitely um a focus of ergonomics and just a single ha handheld device , I mean you don't need to use both hands , one hand to hold this and type in with the other , you can just use your thumb . C: Yeah . B: Um , as we said the rubber's probably used for comfort and anti-R_S_I_ and that's about it . A: Alright , thank you very much . A: Good work everyone . D: Bravo You want the I don't know what order it goes in . A: Alright . A: And so now that we've we have a prototype , uh we need to go over the finances and seeing if this prototype matches uh what our budget can handle . B: Mm-hmm . A: So , I have something I'm going to Oh wait a minute . A: Do you need to do a presentation first ? A: Yeah . A: I'm gonna check that out for a second . D: I have one . B: Mm go Feel I think . A: What time is it anyw Oh yeah sorry you're right . D: Evaluation cri Okay . A: Evaluation criteria is next in line . D: That's me . A: Yeah . D: Hello . D: Oh there we go . D: Okay . D: Come on my computer . D: Come on . D: Sorry my computer's giving me technical difficulties . A: Just press um function eight again . D: Should I press it again ? D: Last time I did that it sh Okay . D: You're right . A: And then again I think . A: One more time . D: Oh . D: Still not there . A: Yeah . A: Yeah . D: Okay now I think for this one I could Would you guys prefer use the whiteboard or mayb maybe I'll just do it on right on the screen where you can see it . D: Um , we're gonna be doing an evaluation report together based on the protoptype that we've just seen . D: Um and looking looking back at my notes from our both our conceptual and our functional meetings , um I made a list of what our original requirements and goals were , um , back to our kick-off meeting this morning . D: Um , and we'll evaluate as to whether we've s done what we set out to do . D: Um and we're gonna do it on a one to seven scale where one is true and seven is false . D: So basically the lower p the lower the points the better . D: Okay so question number one . D: Does the remote whoops . D: Sorry . D: Oh I'm not gonna be able um , I'll do it on the whiteboard . D: I can't change it so I'm g I'm gonna ask you to push it down once . A: Okay . D: I'll write down our scores up on the Okay so number one . A: Ooh . D: Do we have a fancy look-and-feel ? C: Mm . B: We've been quite successful with the rubber coating and Yeah . A: Yeah . A: The look is a little bit more playful . C: Well Yeah . D: Yeah I guess that depends on your definition of fancy , but it's definitely different . D: It's not your traditional yeah . A: Oh definitely different yeah . B: I think the colour has a lot to do with it . B: I mean th the colours we were given for making the prototype aren't the colours that I think we would've necessarily chosen . D: Mm-hmm . C: Yeah . B: It's not the kind of ooh uh at all sleek red , black and yellow , and orange . A: Oh you were only given red and black ? A: Oh okay . C: Yeah so not very sleek and we don't wanna go for black because most remote controls are black or grey . B: Um But if you can imagine that in like a s just a maybe uh a kind of pale metallic-y finish or something Well I know know it's for rubber . D: Yeah . C: So we want it to be stand out that way , anyway . A: Yeah . A: Okay . C: Yeah . C: A metallic-y finish we were thinking . D: Mm-hmm . A: Yeah . C: Polished . B: I mean diff if you can visualise this in nice colours I think it would look quite fancy . C: Okay Yeah . D: Yeah . A: Yeah . D: I kinda I like the potato look . A: It's mango . D: It's very different . B: Oh well , potato , mango , fruit and veg . C: We we were we were thinking about yeah . D: It's what ? A: It's mango . D: Oh sorry the mango the mango look . B: Potato's fine . D: Yeah it is , fruit or vegetable depends on your mood . B: Potato's fine . B: Yeah . B: Totally . B: It's really adaptable . D: So I myself would say a one or a two . A: Yeah . A: I would say two . A: Personally . C: I w I'd say two I think . D: It's a two ? D: Okay , and p One being true . B: For the fancy I uh two , three . C: Fanciness . A: Yeah . D: So Two . D: Okay , actu that's pro that's gonna get confusing , like that . C: Yeah . D: Okay so question number two was is it techn technologically innovative ? D: So I know we have the kinetic energy which is very innovative . A: Yeah . B: Yeah and the use of the rubber . D: Use of the rubber , the use of the L_E_D_ . C: Yeah . B: For the anti-R_S_I_ . A: Yeah . B: The L_E_D_ use isn't particularly innovative and we don't have any scroll buttons , it's all pushbuttons , there's no L_C_D_ control , so if we're thinking about the rest of the market , it's sort of probably halfway . D: Isn't Mm-hmm . C: Mm . A: Yeah . B: In some aspects it is , like we said . A: Yeah . A: I'd say maybe three . C: I'll go for three as well . D: Yeah . D: And I think I mean it it's tough to say because we were we didn't want it to be any more innovative than this , because then that would've defeated the purpose . B: Yeah . C: No . A: Yeah we want it simple . B: Though it was our specification . C: Wouldn't be simple , yeah . D: So I mean I we'll put three , but I think we actually reached our goal . C: Yeah . A: Yeah . D: We didn't want it any more than that . D: Okay question number three . D: Uh , will it be easy to use ? A: I think so . B: Yeah . C: Yeah very . D: Yeah . A: Yeah . B: Yeah . D: Yeah . C: I think one for that . D: S Yeah I think it's you can't really get confused with that . A: Yeah . B: Yeah . A: One . C: Yeah . C: No . D: I mean , there'll be s we have to work out the uh number the plus system . A: Th The plus number thing . C: Yeah that's the only thing yeah . D: But once that's figured out , it should be fine . B: Yeah and perhaps the turning on but Mm . D: Number four . D: Is this a good-looking remote ? D: Remember that seventy five percent of users find most remote controls ugly . B: Again I think the colour comes into this . C: It's definitely Yeah . A: Yeah colour will definitely be a factor . D: Mm-hmm . A: I think that the logo could be smaller . B: Okay . A: And maybe not such a prominent way . C: But the Remember the management said that it it had to be prominent . A: Maybe like at the bottom , kind of . B: Not in Don't worry . D: Whoops . A: Oh it just had to be on there I guess . D: Should just not touch it . C: Yeah . D: This time it's the three I killed . D: I was just wondering if it should be like flatter . D: Or Well Yeah the bottom could be like ch chopped a bit . B: I suppose I've got quite big hands . A: I like the appeal of it being like a big glob in your hand . C: Yeah . C: But you know what I've just thought of there now . C: What where's it gonna sit in your living room ? C: Is it not gonna fall off the arm of the sofa ? A: Maybe if the bottom was just sort of flat , and then the rest is like round . C: Yeah . C: But then it wouldn't sit as comfortably in your hand . D: Oh . D: That's true . A: It would still be comfortable I think . B: Thing is like that , it's not going anywhere particularly . A: We c we could handle it I think . D: Maybe , it could it could be on the bottom , so you wouldn't loo like if it's flat here , so it sits up . C: Yeah . B: Yeah . D: Like that . C: Oh that would be nice . A: Ah it'd fall over all the time though . A: It'd be annoying . B: Uh yeah , it's less um , what's th ha . C: Yeah . D: I g If it's weighted maybe . B: H it's got higher centre of gravity like that . D: Details , details . A: 'Kay we're done designing . D: Okay . A: Come on . D: So , is this a good-looking remote ? D: Would we wanna show it off to our friends ? C: Three . C: You would though , 'cause it's bit it's more interesting than other remotes . D: Yeah . A: I think , it was another colour and it was like I think it'd look okay . A: I think maybe a two . D: Yeah ? D: I mean I gue yeah , it's personal taste , but Yeah . B: I would definitely go for that rather than like your average plain old remote like that , but definitely in another colour , I'm not happy with those colours . C: Yeah . D: Okay , so should we say two for that ? A: Sure . B: Yeah . D: Yeah ? C: Yeah . D: Okay . D: Uh , question number five . D: What's um will people be willing to spend twenty five Euros on this product ? D: Remember that eighty percent of users were willing to spend more money when a remote control looked fancy . C: I think we have to market it in the right way , that um to say that it is simplistic . D: Mm-hmm . B: Yeah . C: So people don't just see it and think , uh , this is so simplistic , I don't want to spend twenty five Euros . A: Yeah . C: We have to market it . D: Yeah it the marketing will have a lot to do with it . B: Yeah . B: And the kinetic energy , shaker-style-y , whoo , ooh no . C: And the kinetic energy part . C: Yeah . A: Yeah . D: Shake it and the buttons fall off . A: Durable . C: Don't shake Oh no the plus . B: But you know , those'll be firmly on . C: You're use the zero . D: No , I guess , I don't know much about the remote control industry , how much your average sells for , but I know I am , aren't I ? C: Make a new one . A: But you're our Marketing Expert . C: I think they're about ten po ten pound , aren't they ? C: About ten pounds . D: But you don't have to buy batteries . C: Fifteen ? D: So in the long term this can actually save you money . C: Yeah . B: Mm , yeah , that's true . A: Oh . D: So we'll market it that way too . A: Exactly . B: Yeah . A: Exactly . D: So yeah I think with a good marketing scheme um and the personalisation options , it'll Yeah . B: Good point . A: Yeah . A: I would give it a two still though . B: Yeah . B: Yeah . C: Mm . D: Okay number six . D: Can someone read it out ? D: Or Um yeah . B: Does this prototype match the operating behaviour of the average user . A: Mm . C: Yeah . D: So that was mainly that the statistics we said Mm-hmm . B: Yeah . C: I think it does very well . A: Oh yeah . B: Because yeah , because the most accessible buttons are the volume and the and the channel-changing . C: The zap yeah . B: And it's just you won't have to think about it . A: Yeah . B: You don't have to look down to find them . B: They're clearly there , easy to use . A: Yeah . D: Yeah I guess the I think the key word there is average , 'cause there were some people that used the uh video input and sound and stuff . B: Simple . C: Uh Yeah . B: Yeah . D: But they're not you and I really . B: Mm . D: So . A: Yeah . D: Okay so one ? B: Yeah . D: Okay . D: Number seven . D: C Heather could you push it down ? D: Will this remote control be easy to find when lost ? D: Remember that fifty percent of users lose their remote regularly . D: Now is there the is the alarm system still was it implemented ? A: We have the alarm system . C: Yeah the bu when you press the alarm system , the lights behind the and it'll vibra It'll be again in the marketing . B: It Yeah l lights on and , or flash as well . B: But I mean it's not obviously obvious from the outside that that's gonna happen 'cause you can't s particularly see an alarm . A: I thought the light from the inside was gonna light up . C: Yeah . C: The light it will . A: Or or was it gonna make a noise ? C: But But both Yeah . B: Yeah . B: But when the alarm's not yeah . B: If you Yeah . A: You press the button it makes a noise right ? D: It turns into a duck and starts quacking . B: You could s Yeah . A: Yeah . D: Here I am . A: Awesome . C: Oh , that would be brilliant . A: Awesome . C: I'd be tempted to Yeah . B: Well the thing is , if it was had an alarm system , I mean , when it when it lights up as we I mean it could light up when the alarm went . D: Um Okay . B: But if it was hidden underneath the cushion or something , there wouldn't be any point . B: So you can't see the alarm , but it would light up . C: It would have to be in the market Yeah but you still couldn't see it . A: I though w it was gonna make a noise . B: Yeah . B: Alarm , but you can't see an alarm inside uh the alarm system itself . C: It would just be a little speaker on the back or something . A: Okay . D: We oh you're just explaining why it's not on the prototype . B: Yeah . D: But yeah , it'll be there . B: Yeah . D: So we can we could say that We can give it a one , because compared to every other remote ever m ever made , this one will be easier to find . A: Oh okay . B: It w yeah . A: Whoo . A: Okay . B: Sorry . A: Yeah , totally . B: Yeah . D: Okay . D: Um Question number eight . B: Sorry Heather . B: That wasn't very clear . A: No problem , mm . D: Will it be easy to learn how to use this remote when brand new ? D: Remember that thirty four percent of users usually found it difficult . D: So it has to be yeah , it's eas they'll pick it up and they'll know what to do . A: Totally . C: So the plu the plus w once that's written down on the page that'll be really simple , won't it ? D: The plus thing needs to be worked on . A: Yeah . B: Yeah I think just because it's we've decided to reduce it down to the basic buttons , I think that in itself makes it so much easier to use . D: Yeah . D: Well Do Does it make more sense for the middle one to be an just an enter button ? C: Yeah . D: So then you would have to push two buttons every time at least . A: Yeah , so it's just like channel six , six , enter . C: That kind of annoys me though , when it's zero six when you have to press I don't know why . B: Mm . A: Yeah but you don't have to press zeros . D: You could just press six enter , or one two enter . C: Oh okay . B: And or sixty six enter , y Yeah I think that's probably more straightforward . A: And then like twelve , enter . C: Right . C: Alright , aye . D: Yeah . A: Yeah . B: Yeah . B: Good Ooh . C: Yeah . D: Um , okay so we can we'll say yes it's uh one ? C: I'd say w yeah one . C: Yeah . A: Yeah . D: Okay . B: Mm . D: Question number nine . B: Oh . D: Uh , will it minimise the effects of R_S_I_ , which was repeated strain injury ? C: Yeah . B: Injury . D: Um , which affected over a quarter of users . D: S It's soft , and And people could Mm-hmm . C: Hmm . A: I think so . A: It's like right in the Your thumb might get a little bit uh Yeah . C: But if you're zapping yeah . B: Yeah , that's what I was thinking . C: I don't think it will f Yeah , the biology . B: We may have to do some more research into other strain injuries that we don't know about . A: But it is soft . B: Mm-hmm . A: And that's kind of what the um the PowerPoint slide thing said would be good for R_S_I_ , so maybe it is but Yeah . C: Mm . B: Mm . B: Yeah . C: Yeah . D: I don't know what other options there are . B: I think we're getting that's true . D: Could I mean , you could hold it in your left hand and d use your index finger . D: But there's not really any other options unless it's like a keyboard . B: Mm . D: So , I think we did as as much as you can with a remote control . C: Yeah . A: Yeah . A: Yeah . D: So , one or two do you think ? C: I I'd say t two . B: I think yeah , I think too . C: Yeah . D: Two okay . A: Yeah . D: Okay number ten . D: Did we somehow incorporate the company colour and logo ? A: Yes we did . C: Yeah . D: Now is the colour gonna be there even if it's like vanilla ? D: Is the yellow Mm-hmm . C: N We we can't really do that because for example on the banana theme we can't have it as being yellow . C: It won't stand out . C: So n it's not always gonna be the same colour . D: It sounds like the colour's something that we But I mean the yell yeah d yellow's ugly though , depending on the So I think we'll have to talk to our executive managers , and see if we can get away with just the R_R_ . A: Well , yeah the colours are yellow and grey . B: Yeah . C: Gray , yeah . A: So it could be grey on the banana one . C: Yeah , could be grey . A: Yeah . C: Yeah that's right , we didn't even rea Yeah . B: Mm . B: Yeah . B: I think this is the the factor that we've been least successful in confronting . D: Okay . C: Perhaps a metallic or or like that's grey , and it wouldn't be that expensive to have a little bit of metal . A: Mm , yeah . C: No ? D: Yeah . C: That isn't rubber . D: And the buttons in the middle . D: Okay . B: Yeah . D: So , do you think that's more of a three then ? D: Three , four ? B: Four I think . D: Four ? B: Well I don't what do what Okay . D: Well we have good reasons for it , so we but we can still put a a four ? A: Hum . C: Okay . D: Okay , and final question . D: Um , did we stay true to our motto and put the fashion into electronics ? D: Current trends of fruits and veggies , desire for sponginess . A: I would say so . C: Following that briefing we did . A: But maybe more like two 'cause there's no like pictures of fruit , it's just sort of naming it by a fruit . C: Yeah . B: Yeah . D: Yeah . A: With the with the colours . B: Like um the colour scheme names and stuff . C: Yeah . D: No , uh , are the plates interchangeable ? D: I think I missed a few they are ? C: Yeah . B: Yeah . A: Yeah . D: So you can have banana and kiwi and okay . C: Yeah . B: Yeah . A: Yeah . B: Yeah . D: Okay , so that's something that's kind of in the making too , like maybe it'll become more Mm-hmm . A: That's fashionable in itself to have interchangeable plates . B: It is . C: I think w yeah , I think one . C: Well that was our brief and we followed the brief . C: Well we haven't got a big banana but Oh yeah . B: The thing is , I think if somebody saw that and you said what was that inspired from , I don't know if you'd instantly say mango . A: Be like Yeah . C: No . C: No . A: Maybe if it was scented . B: Oh yeah . C: Oh that would be class . B: There we go . B: That would be great . A: Yeah we have money for that . A: Um Alright so based on this evaluation , do we average them out sorta thing ? B: Um Okay . D: Yes we do . D: So I wh what was I gonna put for that ? D: A two for fashion ? A: Oh . A: I would say two . C: Yeah . C: Two . D: Okay , so our average there , five , six , eight , ten , eleven , twelve , thirteen , fifteen , nineteen , twenty one , divided by eleven is Between okay . C: It's Yeah . A: One point nine or something ? B: It's Between one and two . A: I don't know these things . A: Um , between one and two . B: So that's pretty fantastic . C: Close to two . D: Um . C: Yeah . D: Yeah , that's very good 'cause the highest we coulda got is one . C: I got Yeah , 'cause we've a four to bring down . A: Alright . D: Does that seem right then ? D: Okay . B: Mm . B: It seems like it should be more around two . C: Uh , aye . A: Yeah . C: Yeah . C: Uh , should've added five . B: Do we have an online calculator ? A: I'm attempting to do that right now . B: Okay . C: This is . A: Yeah it is one point nine . A: Ooh . C: Yay . B: Oh wow . B: Well done . A: Go Heather Pauls . B: Well that's excellent . A: Yeah . A: Alright , now with that over and done with , our next step is to see if we are under budget . A: And um my computer's frozen . A: And now it's not . A: Okay . A: So um in our shared folder , if everyone could go there right now , um I'm going to um steal a cable . D: Sorry . D: Are you gonna do that ? D: Okay . A: Um it's it's um it's an Excel file . C: Is that the project document ? A: Oh . B: Production costs . C: Yeah . A: Yeah . A: 'Kay there we go . A: Um , production costs . A: And um I have to access that as well . B: It says it I think it just means that we can't add any more to it now . A: One moment . A: 'Kay so far I've added what I think or what is going on ? A: Great . A: It's blinking at me . A: It's locked for editing . A: Read only . A: I'm gonna open up a second one then 'cause it's locked for editing . A: I have the original in my um my email account . D: Oh is it locked 'cause I'm in it ? A: I dunno . D: Or okay . B: Have you have you completed it ? A: No . B: Oh right . A: No , I was hoping that you guys could . B: Okay . B: Okay . A: Um , there we go . A: Okay here we go . A: So we need to tally up how much our w our product will be costing . A: So um if you can look up at the screen , um the large screen , oh I guess looking at your own too and telling me which one you think . B: Yeah . A: Okay we're using kinetic which is quite a large expense at three Euros . B: Yeah . C: Oh right . A: Um we're using a regular chip . B: Yeah . A: Um , it's cur it's double curved , so its curved all around . B: Double double-curved yeah . A: That's another three . A: We're already at five . A: Um , we're using plastic and rubber , so Good thing plastic is free , we're at eight . B: Yeah . A: Um S Yeah . C: What about a special colour ? C: Are we using that ? A: I guess we should do it just for one kind . B: Yeah . A: So it's like special colour well we'll have two colours right ? B: Yeah . A: Well one colour for the case , one colour for the buttons . B: Mm-hmm . A: So we can Um , we have push button interface , so that's inexpensive . C: Yeah . A: And um we have a special colour for the button , and we also have a special form . A: And a special material . C: And a special material . C: Yeah . B: Oof . A: Which puts us just barely under budget . A: Hurray . B: Congratulations guys . D: Mm . D: 'S good . A: Yeah . A: Good work guys . A: So um our operating cost is twelve twenty Euros . C: That's good . A: Awesome . A: And back to our PowerPoint . A: So we've 'Kay . A: Yes we are . A: So we need to do a product evaluation , again , which is probably um I dunno . A: A different extension of a Hmm . B: Of the actual project rather than the product ? C: Yeah . B: A project ? B: Is is yeah . A: Yeah 'cause we're talking about leadership , teamwork . B: So wh how we actually went round uh about doing it . A: Yeah . A: Alright so um Do you guys feel like there was room for creativity ? B: I think we were pushed . D: Mm-hmm . A: Pushed for creativity ? B: I mean we weren't really given a lot of time , or materials , yeah , to go about our design task . C: The ma Or materials . C: Yeah . B: So I think we could've done with a bit more time . A: Ye Okay . A: So it'd be like need more time and materials . B: Yeah . A: But you were allowed m creativity ? B: Yeah . A: I think so as like but you were supposed to have creativ Right . D: Yeah and the conceptual and functional . D: Like we were very creative in in coming up with an idea I guess , but m When we can down to it . C: Yeah . B: Yeah . B: Well we were just limited by resources really and like if we had decided to use the L_C_D_ screen , and like solar power backup and everything , then we wouldn't have been able to afford that . C: Yeah . D: Okay . B: So that did limit creativity . C: Creativity . A: Right Okay Great . B: Just resources . D: Mm-hmm . B: But yeah . B: The fruit and veg idea . A: Leadership ? A: Is this me being like , guys do you like me ? D: Yeah . A: Um . D: Good leadership , I think we stayed on task . C: Yeah . B: Yeah we did . A: Yeah . B: We've , uh seeing as we've come out with what we intended . B: A pro um a product within the budget . B: I think that's a sign of good leadership and also our personal coach helped us along the way , so you know I think it's been fine . D: Mm-hmm . A: Yeah . D: And the timing was good . D: We never were pushed for time , or sat around doing nothing , so Was good teamwork . C: Yeah . B: Yeah . B: Good timing . A: Oop Okay . B: And project manager of course . A: Teamwork ? A: I think we worked great as a team . B: Yeah . A: Yeah ? C: Yeah . D: I think we are well-suited to our roles . C: Yeah . B: Yeah . A: Alright how were our means ? B: Um Yeah and more Play Doh , 'cause that was all the red we had . A: We needed more Play Doh colours . C: Yeah . A: Yeah . B: So even if we wanted to make a bigger prototype , we wouldn't have been able to . C: Yeah , it c it might've been bigger . D: Oh really ? D: Okay . A: But ever everything else was satisfactory ? A: Is that good Yeah ? D: Yeah . D: The computer programmes are good . C: Yeah . D: The Yeah . B: Yeah . B: It could be really straightforward for the computer . D: I don't think there was anything Yeah . B: I think the only thing was having to remember to you know to tick the okays but I think I was the only one who struggled with that . C: I'm actually not sure if I've saved my presentations . B: Mm . D: They'll probably still be there . B: Uh me too . B: Yeah . A: New ideas found . A: I don't really know what that means . D: Um I'm not sure , new ideas found . B: Well I think we've all learnt stuff from each other , like the n um yeah . C: Yeah . C: Through discussion . B: Just about each different . B: Got new ideas from each other . A: Hmm ? D: Yeah well I guess we really it we bounced off of each other , which was cool . C: Yeah . A: Yeah . D: Like based on marketing stuff and then you'd say something about interface and yeah , worked well . B: Yeah . A: Yeah . C: And we were a able to modify each other's ideas to fit in with our areas of expertise . D: Mm-hmm . B: Yeah . A: Yeah . A: Each other's Mm . D: Oh does it have smart materials by the way ? B: Sorry ? D: Does it have smart materials ? B: Oh yeah . D: Oh yeah . B: Well mm , did it come into the into I dunno if we counted that in the costs . C: If if it if it If it can be afforded . A: Okay ? A: Well with that achieved , our last slide is our closing slide . A: Yes our costs are within budget . B: Yes . A: It's evaluated generally positively . D: Mm-hmm . C: Yeah . D: Mm-hmm . A: And um don't forget to complete final questionnaire and meeting summary . A: Then we celebrate in such a way that I have no idea . B: Uh . C: Yay . B: Fantastic . D: By watching T_V_ ? B: Okay , brilliant . A: Alright ? C: Yeah . B: Thank you very much . A: Okay , bye . D: Mm . D: Conclusion ? D: Dadada .

The project manager opens the meeting by stating the agenda. The designers give the prototype presentation, showing their simple design that is based on a mango. They point out the company logo and LED, and demonstrate how the device is palm-held and thumb-acessible. They also discuss the numerical, volume, channel, and power buttons as well as the color scheme. The marketing expert administers the product evaluation, and they rate each of the ten criteria on a scale of 1-7. The criteria includes fancy look-and-feel, technological innovation, ease of use, look, whether people would be willing to spend 25 Euros for it, whether its operating behavior matches the average user, ease of finding when lost, ease of learning to use, whether it will minimize RSI, incorporation of company colors and logo, and whether it follows the motto. They average the scores and get 1.9. They check the product costing and find that their operating cost is 12.20 Euros. In evaluating the project process they are pleased with their creativity, leadership, timing, teamwork, discussions, and overall product given the resources they had. They close the meeting by thanking one another. *NA* Numbers have a circular design. Casing will be interchangable and color schemes will be named and colored after fruits and vegetables. Will be two colors, one for case and one for buttons. Will use a regular chip. The remote will be double-curved. Will be made of plastic and rubber (rubber on remote for comfort). Product costing is 1.20 Euros. *NA*.

C: All hooked up . C: Okay , so now we are here at the functional design meeting . C: Um hopefully this meeting I'll be doing a little bit less talking than I did last time 'cause this is when you get to show us what you've been doing individually . C: The agenda for the meeting , I put it in the sh shared documents folder . C: I don't know if that meant that you could see it or not . C: Did anyone ? D: No . A: Mm . C: No . C: Oh well . C: Um I'll try and do that for the next meeting as well so if you check in there , there's a shared project documents folder . C: Um and it should be in there . D: Mm . D: Um um wi on on a what ? D: Oh project project documents , yeah , yeah , yeah , okay . C: Project documents , yeah . C: So I'll put it in there . D: Oh okay , yeah . C: Is it best if I send you an email maybe , to let you know it's there ? D: Yes , I think so . C: Yep . C: I'll do that next time . C: Um I'll act as secretary for this meeting and just take minutes as we go through , and then I'll send them to you after the meeting . C: The main the main focus of this meeting is your presentations that you've been preparing during the time , so we'll go through each of you one by one . C: Um then we need to briefly discuss the new project requirements that were sent to us . C: I just sent at the last minute , I'm sorry about that , but we can see how that affects what you were you were doing . D: Yeah , the last minute , yeah , yeah . D: Yeah . C: Um and then we need to , by the end of the meeting come to some kind of decision on who our target group's going to be and what the functions of the remote control that's the the main goal is to come up with those two things , target group and functions of the remote control . C: And we've got forty minutes to do that in . C: So I would say yeah ? A: You said uh targ target groups , what does that mean ? C: As uh who it is that we're going to be trying to sell this thing to , yeah . D: Um Okay . A: Uh okay , 'kay . A: So are Okay . C: So we need to yeah , we need to have a fairly defined group that that we want to focus on and then look at the functions um of the dem remote control itself . C: So with that I think it's best if I hand over to you . C: Does anyone have a preference for going first ? A: Alright . A: I can go first , yeah . C: You wanna go first ? C: Okay , so we need to unplug my laptop and plug in yours . D: Hmm . C: I assume we just pull it out ? D: Mm . A: Right . A: Um so f from the Right sure . C: Just before you start , to make it easier , would you three mind emailing me your presentations ? C: Once we you don't have to do it now but when once you go back , just so that I don't have to scribble everything down . D: Okay , yeah , afterwards , yeah , okay . A: Uh okay . A: So n uh with uh with regard to the uh working design of this uh uh remote control uh I've identified um a few basic uh components of the remote and uh se uh from the design , functional design perspective um w I c we can now uh know wha what exactly the components are and how how they work together with each other . A: So this is the method that uh I'll mostly be following in my um in my uh role . A: Um the identification of the components , uh and uh since since I'm dealing only with the technical aspects , I would need feedback from the marketing person uh and uh from the user interface person . C: Hmm . A: Uh we'll then integrate this into the product design at a technical level and uh basically update and come up with a new design , so it's a cyclical process . A: Okay , so these were the basic findings from today . A: The last three bullets have been integrated from uh the last minute uh email . A: Uh I just quickly jotted them down . A: Um so basically uh the as I told you the identification of how the remote control works and what are the various parts to it uh and what are the different processes um and how the parts uh communicate with each other . A: Um okay , so e the mee email said that teletext is now outdated , so we need to do away with that functionality of the remote control . A: Um also uh the remote control should be used only for television , because incorporating other features um makes it more comp complex . A: And the reason why teletext is outdated because uh of internet and uh the availability of internet over television . A: How however , our our remote control would only be dealing uh with the the use for television , in order to keep things simple . A: Um also the management wants that um our design should be unique uh it so it should incorporate um colour and the slogan uh that our company um has it as its standard . A: Okay , so he he here is a functional overview of the remote control . A: Um there's basically an energy source at the heart uh which feeds into the chip and the user interface . A: The user interf interface communicates with the chip , so I'll basic go over to the Okay . A: So if uh if this is our energy source and this is a cell , uh it communicates uh it feeds energy into the into the chip , which basically finds out h uh how how to do everything . A: There is a user interface here . A: So whe when the user presses a button , it feeds into the chip and the chip then generates a response and takes the response to an infrared terminal , um which then so the output of the chip is an infrared bit code , which is then communicated to the remote site , which h has an infrared receiver . A: Um the there can be uh a bulb here or something to indicate whether the remote is on or communicating . A: Um so these are the essent so a all the functionality of the remote control , whatever new functions that we need to do , um make the chip more complicated uh and bigger , basically . C: Mm-hmm . A: Okay . A: Um so i in my personal preferences um I'm hoping that we can ke keep the design as simple and clear as possible . A: This would uh help us uh to upgrade our technology at a future point of time . A: And uh also if we can incorporate uh the latest features in our chip design , so that our um uh remote control does not become outdated soon and it's compatible with mot most uh televisions . A: That's about it . A: So anything that you would like to know or No , I don't have any idea about what each component costs . C: Okay . D: Thanks . C: Do you have any um i idea about costs at this point ? C: Br Okay . A: Um yeah . C: 'Cause that's something to consider , I guess , if we're if we're using more advanced technology , it might increase the price . A: Anything else ? A: Yeah . A: Certainly , yeah . A: So so tha yeah , we definitely need to operate within our constraints , but um unfortunately I I do not have any data , so uh I just identified the functional components for that . C: Yeah . C: That's fine . C: Are there any more questions , or shall we just skip straight to the next one and then we can discuss all of them together at the end ? D: I think we need like some general discussion at the end probably . C: Yeah , I think that will do . A: Yeah , okay . D: Yeah . C: Okay , so do you want to Yes , shall shall we pull this up ? D: Yeah , I think since since we were discussing some um design issues then I I I would like to continue okay , yeah . C: I think that has to come out of there . A: Yeah . A: Mm 'kay . C: Yeah . D: Thanks . C: Yeah , I thought those last minute things , they're gonna hit you the worst . D: Oh i Okay , I hope wait . D: Should it just There's just nothing . A: I it'll take some time . C: It ta takes a little Oh , and have you you need to then also press on yours , function F_ eight , so the blue function key at the bottom and F_ eight . D: Oh right , right , right , um Okay . D: Nothin okay , something is coming up . A: Oh , there it is , yeah . C: Now it's coming , computer no signal . A: It'll come up , it um uh no signal . D: No signal ? D: Why ? C: Maybe again ? A: Yeah yeah , it says something now , adjusting Okay . D: Oh . D: My my computer went blank now . C: Okay , adjusting . D: Adjusting . D: But I don't see anything I don't see anything on my computer now . C: There we go , there we go . D: This is the problem , but Um . A: Oh , that's strange . C: Oh , if you press if you press function and that again there's there's usually three modes , one where it's only here , one where it's only there , and one where it's both . A: Okay . A: And one more time . C: Okay , so one more time . D: Uh now it's okay . D: No ? D: No . C: Should yeah just wait for a moment , adjusting . A: Mm . D: Oh okay . D: Okay , that's fine , that's good . C: Okay . D: Okay , let's start from the beginning . D: So I'm going to speak about technical functions design uh just like some some first issues that came up . D: Um 'kay , so the method I was um adopting at this point , it's not um for the for the whole um period of the um all the project but it's just at th at this very moment . C: Mm-hmm . D: Um uh my method was um to look at um other um remote controls , uh so mostly just by searching on the web and to see what um functionality they used . D: And then um after having got this inspiration and having compared what I found on the web um just to think about what the de what the user really needs and what um what the user might desire as additional uh functionalities . D: And yeah , and then just to um put the main function of the remote control in in words . C: Mm-hmm . D: Um so the findings uh were um that the main function of the remote control is is just sending messages to the television set , so this quite straightforward . D: And uh w some of the main functions would be switching on , switching off , uh then the user would like to switch the channel um for example just m changing to the next channel to to flip through all all of the possible channels , or then mm uh the other possibility would be that um she might just want to choose one particular channel , so we would need the numbers . D: And and also the volume is very important . D: Um um I als okay . A: Sorry , cou could you go back for a second ? A: Uh switching on off channel , uh volume , okay , that's great . D: 'Kay . D: Um um among the findings I found that m m most of the curr mm presently available remote controls also include other mm functionalities um in their design , like operating a V_C_R_ , but they don't seem to be able to deal with D_V_D_ players , but then there are surely there are many other functionali functions that could possibly be added to them , but according to the last minute update um actually um we do not want to have all this complicated functions added to our design . C: Mm-hmm . D: So my personal preferences would be uh to keep the mm the whole remote control small um just like the physical size . D: And then it must be easy to use , so it must follow some conventions um like whereabouts you find the on off button and maybe the colour tends to be red or something . D: Um then yeah , the must-have buttons would be on off and then the channel numbers and then um the one that allows us to go to the next or the previous channel , and then volume has to be there . D: But then um other functionalities um could be just uh there could be a menu button and you could change things on the screen then , um for example brightness and mm similar functions could be just um done through the menu . D: And yeah , the last question I had about whether we wanted to incorporate n uh more functionalities , the answer was already no because of the last minute update . C: Mm-hmm . D: So at the for the time being that's uh that's all . D: If you have questions Yeah , and also it's it's um other question is uh because there are so many different And there are so many different things that could possibly be included because besides video and D_V_D_ there are the mm um video C_D_s and whatever , so it might be problematic to to choose between all these possible things . C: Yeah . C: If I mean that was the the directive that came through from management , but if we had a a decent case for that we really think it's important to include video and D_V_D_ , I could get back to them and see . C: It's w it's just whether it's worth arguing about . C: Mm-hmm . C: Yeah . C: Mm-hmm . C: Okay . C: Are there any questions for clarification of Maarika before we go on to the next one ? A: So in the u user interface requirements uh uh uh we we have been able to identify what are the basic buttons that we do want . A: Um but um so so at this stage , uh how we go about implementing those button we will not identify or I mean in we can completely do away with buttons and uh have some kind of a fancy user interface or something like that . A: But uh is is there any uh uh any thoughts on that ? D: Um well , I think the buttons are still mm kind of the most um easy for the user to use , I mean um what other options would you have ? A: Right . D: A little screen or something , but this would be really kind of I think a lot of learning for the user and and I mean the user just wants to get um get a result um quickly , not to spend time in like um giving several orders um I dunno . A: Yeah , and it'll make the costs yeah . A: Right . C: Mm-hmm . D: I think I th I would I would think the put the buttons , but if if you have other mm proposals um . A: Uh I think the co costs will also play a big role when we come to know about them . C: Mm . A: So well we can probably wait until t we have more knowledge on that . D: Yeah . C: Mm . D: Yeah . A: Uh i if the if the costs allow , we can have like an L_C_D_ display and uh with um because we do want something fancy and fashionable as well . D: Mm-hmm . A: So yeah ? C: Mm-hmm . D: Yep . A: Cool . C: Sure , we can discuss that maybe after the next one . B: Cool . C: Do you want to yeah . B: Do you wanna give me the little cable thing ? D: Uh am I going in the right direction ? D: No . D: Wait . B: Yeah . D: Okay , here it comes . C: Oh , I'm getting hungry . D: Okay , here you are . B: Cool . B: Ah , that's why it won't meet . B: Okay , cool . C: You set ? B: Yep , cool . B: Okay , functional requirements . C: Uh we need to do the function key thing so that it comes up on here . B: Alright , yeah . C: Hello . A: try to press oh , okay , yep . C: Is it plugged in prop it's working ? B: It's working . C: Okay . C: Excellent . B: Cool , okay . B: So what I have , wh where I've got my information from is a survey where the usability lab um observed remote control use with um a hundred subjects and then they gave them a questionnaire . B: Um so it was all about , you know , how people feel about the look and feel of the remote control , you know . B: What's the most annoying things about remote controls and um the possibility of speech recognition and L_C_D_ screens in remote control . B: Not that they actually gave me any answers on the L_C_D_ screens , so I should have taken that bit out , but anyway . B: Um okay , so . B: What they found is that people don't like how current remote controls are , so you know , definitely you should be looking at something quite different . B: Um seventy five percent of users find most remote controls ugly . B: Uh the other twenty five percent have no fashion sense . B: Uh eighty percent of users would spend more to get um you know , a nice looking remote control . B: Um current remote controls , they don't match the user behaviour well , as you'll see on the next slide . B: Um I dunno what zapping is , but Oh , right . C: It's um switching between channels , sort of randomly going through . B: But you have that little thing that comes up at the bottom and tells you what's on . B: Um okay , fifty percent of users say they only use ten percent of the buttons , so that's going back to what , you know , we were saying earlier about , you know , do you need all the buttons on the remote control , they just make it look ugly . A: Mm . A: Right . C: Mm . B: Okay ? B: Cool . B: Um so this is my little graph thing . C: Ooh , that's a bit difficult to see . B: Mm k Okay , well , I can send it to all of you . C: If you explain it to us it'll be fine . C: Yeah . B: What it is is um it's cones , 'cause I thought they'd be more exciting . B: Um but ooh where's it go ? C: I liked the , I liked the litt ooh come back . B: Back . B: Oh . C: No . B: Oh yes , cool . B: Okay , I'm gonna stop playing with the little pointy thing . A: Mm-hmm . B: Um okay , so like what it shows is how much things are used relatively and what you can clearly see from that is the thing that's used most is the channel selection . C: Okay . B: What you can't see is volume selection , it's a little bit higher than all the others . C: Mm-hmm , that's the next one along , yeah ? B: Yeah , so what the graph shows is that , you know , power , channel selection and volume selection are important , and the rest of them , you know , nobody really uses and so that's the the numbers along the top represent their like um their importance , you know , so on a scale of one to ten , how important is that and , you know , channel selection and volume selection are absolutely essential , and the power , well it's not quite so essential , apparently , although I don't understand how it couldn't be , um and everything else , I think , you know , you can forget about having those buttons on the remote control , 'cause they're just not needed , and they're not used . C: Mm-hmm . C: Mm-hmm . C: Mm-hmm . B: Okay . B: This is the bit that the email messed up for me and that's what I was fiddling about with at the beginning of the thing . B: Okay , cool . B: So um okay , so this is what people find annoying about remote controls . B: Uh that they get lost , that the uh you know , they're not intuitive and that they're bad for repetitive strain injury . C: Mm-hmm . B: I think if you're watching enough T_V_ to get repetitive strain injury from um you know , watching T_V_ , then that's the least of your problems , but you know , it's up there . C: The remote control . A: Mm . B: Um that yeah . B: Okay , so um I mean the the R_S_I_ thing would be that , like when you have the computer keyboards and you keep your wrists up would be something that encourages you want something with an ergonomic t design that encourages good use of the remote control and you know , not straining your wrists watching T_V_ . A: Right . C: Mm-hmm . A: Mm-hmm . A: Hmm . B: Yes . B: Okay , cool . B: Right , um sorry this is pink because I was copying and pasting the table , and I didn't have time to white it out again . C: That's alright . B: Um okay , but that shows how people whether they would pay more for voice recognition software . B: So you can see from that that , you know , younger people to the age of thirty five are quite likely to pay quite a lot more f well quite are quite likely to pay more for voice recognition software , whereas as people get older , they're a bit more sceptical about it and they're less willing to to try it . B: Um so clearly voice recognition is something to think about , but um you know I d I do wonder how well that would work given that a T_V_ , you know , tends to be people talking and um , you know , how are you going to stop it from just flipping channels whilst watching T_V_ . C: Mm . A: Right . B: Um okay ? B: Cool . B: Um okay , so these are my personal preferences . B: So you have sleek , stylish , sophisticated , you know , so something that's , you know , a bit cool . B: Um you know , functional , so it's useful , but minimalist . B: Um there's a there's an important thing that , you know , people use when , you know , when you're filling up your home , you know , a lot of people fill up their home with bits of crap , basically , you know , and you've got all this stuff , and you're just like , what the hell is that , who is ever gonna use it ? B: You know , so things should either be functional or beautiful or preferably both , so I think we need to aim for both . A: Mm . A: Mm . B: Um okay , then a long battery life , like you were talking about earlier and um , you know , I was thinking that solar power would be quite cool because , you know , your remote control just sits there , and you could just sit it in the sunshine and save the environment a bit . B: Um and then like a locator , so you know , kind of like you have for a mobile phone or not a mobile phone Yeah , that's it , you know . A: Mm . A: Some kind of a ring , some Right . C: Keys and things like that , yeah . C: Whistle and it screams at you , yeah . B: I know , it's weird . B: My flatmate and I were talking about this on the way into uni this morning and I was like I need to get one for everything . B: So yeah , so maybe something where you clap and then it beeps , something a kind of sound that you don't often hear on the T_V_ , you know , 'cause you don't want your remote control beeping every five minutes , 'cause you you'd then deliberately lose it by throwing it out the window or something . C: Mm-hmm . B: So okay ? A: Hmm . B: Cool . B: That's me . C: That's you , excellent . A: Okay , that's great , thanks . D: Um that's very good , very interesting . C: Um . C: I'm just gonna tick yes . C: So , we've got about ten , fifteen minutes to discuss Mm-hmm . A: Mm . A: I think one of the very interesting things that came up in um uh Ka Kate Cat Cat's uh presentation was um uh this this issue of uh uh like voice recognition being more popular with uh younger people . B: Cat's . B: Ca . A: So if we need to have a target group um then uh I think as far as the m motto of our company is concerned , if we want to have something sleek and uh you know , good looking uh we are better off targeting a younger audience then um you know , people who are comparatively elderly . A: Um . B: Yeah , I mean that's the thing is that it didn't say in the survey , you know , whether , you know , these are the people that will pay more for a more stylish remote control , but I'm assuming , you know , yes . A: Right . A: Right . A: Bu but but the survey did say that f things like voice recognition are more popular with them , so if you want to put in something stylish , then uh th it'll certainly be more popular with this i ye with the younger people as compared to older people , yeah . C: Yeah . D: Mm-hmm . C: Mm-hmm . C: Yeah . C: Then again I guess the th where it was most popular was the fifteen to twenty five bracket and the I don't know how often they're buying televisions . A: Right , and Right . B: Well , that's when you go to uni , isn't it ? A: Mm . B: So , you know Yeah . C: Yeah , but you don't have much money , generally . D: Yeah . D: Yeah , you share a television or something that yeah . C: I would've thought it's it's more that twenty five to thirty five , when people are really moving out and they've got their first job and they want their nice toys and O oh it's on sorry , we unplugged it . A: Right . A: But uh still , if if you can go back to that slide and uh , how popular was it ? B: Oh , I've unplugged it . B: Do you want me to Yeah . A: Oh , oh , okay . C: Here , let me Yeah . A: That's alright , if you can just look it up on your computer , wh uh um people between twenty five to thirty five , uh how popular was so it was sti still still quite popular amongst them . B: Seventy six point three percent . D: It was seventy something , yeah , yeah . B: Yeah . C: Mm-hmm . A: So even they are seventy six percent , is that high amount ? B: Yeah , I kn I mean I know what you're saying about the fifteen to twenty five year olds , but I mean it has been proven that that people of that age group have a higher disposable income because they don't have like I mean , you know , if you're at university , you're paying your rent , but you don't have a mortgage , you don't have a life insurance policy , you don't normally have a car , yeah , so . C: Yeah . C: Yeah , they've got no commitments and usually not a car and all of those things . A: Alright . C: Kids . A: Yeah . B: You're still learning to drive actually , so that just costs more than a car , but yeah . C: Yeah . A: So you're more likely to b Yeah . B: Um so I mean like it is an age group to target , really , I think . C: Yeah , and if we're if we're talking twenty five Euros as a price , that's not unaffordable , even for young people . B: No , I mean that's what , that's like fifteen Pounds ? C: Yeah . B: You know , I think Yeah , I d I don't know many people without a T_V_ . D: Yeah this this is not unaffordable , but the problem is whether people need it , whether they do have a T_V_ to use its full Yeah . C: Yeah . A: Yeah . C: But do they But the T_V_s are often kind of someone's old T_V_ that's blah blah and be a bit strange to have a fancy rome remote . B: We didn't have a T_V_ last year , and everyone thought we were off our heads , you know . D: Common , the students yeah , yeah . D: The s the stu yeah , and the remote control might not yeah , it might not even function with the old T_V_ . A: Mm . B: Yeah , I d well we've we've got quite a d decent T_V_ . C: Mm . A: Bu but even even in the case of twenty five to thirty five it's quite popular , right ? D: Yeah , we're still yeah . C: Yeah . A: So mm uh are are are Mm . D: Or w maybe we can just kind of uh uh Yeah , but at the same time I think maybe we can we can just decide to to have both of these groups as our target , because actually I mean they're all still re young people . B: Yeah . B: I think I think the fact that , you know , ninety one point two percent of fifteen to twenty five year olds are saying yes , I would pay more for a voice recognition remote control , does say quite a lot really . C: Yeah . B: You know , so I mean that and the disposable income and I don't think it's something to ignore , you know . C: Yeah . C: Yeah . B: Is not a massive difference , you know . D: Yeah . C: Yeah , if we ta if we take fifteen to thirty five , but that then does imply that we should try and incorporate voice recognition . B: No , do totally . A: Mm . D: Yeah . C: Is that gonna have a an implication for the technical specs ? A: Um I was having a a general outlook on um m most like sophisticated features , but voice recognition itself I'm not very sure about , because one of the p uh things that Cat pointed out was uh uh how do we go about implementing it ? C: Mm-hmm . A: Uh and uh Yeah . B: You do have it in your mobile phone though , don't you ? B: Because you have like I mean every mobile phone now has like call this person and it calls them . C: Yeah . A: But how frequently do we use it anyway and um uh h ho how good is it , you know uh voice recognition softwares are still quite uh Yeah . D: Yeah . D: Yeah . B: I don't know . C: Yeah . C: With um but with a T_V_ remote it's gonna be quite limited if we're t saying the main things people want to do is on off channel five , louder , tha that should be relatively simple . D: An Yeah . B: Yeah . A: Right . B: S so y you'd maybe need a code word . A: Right . A: Okay . A: O Right . B: Do you know what I mean ? C: Mm . B: So like when you say change , except that's being said quite a lot on T_V_ , so maybe like , you know , remote . B: I mean how often do people say remote on T_V_ ? C: Yeah . A: Mm . B: Although I only watch Charmed , so really I wouldn't know but like so you'd just say remote five , you know , remote ten , remote one two nine . A: Right . A: Yeah . C: Mm-hmm . A: Okay , so it seems like a feasible thing to implement uh for for a limited yeah . D: Yeah . C: Yeah , but maybe if you wanna look into that just to just to check . C: Um , so if we go for the the fifteen to thirty five age group and then of course we're going to get th anyone who's older than thirty five who wants to look young and hip and trendy and has the money , then they'll they'll still go for the same advertising . D: Yeah but uh um Yeah , yeah sure , yeah , yeah . D: Yeah . B: I don't think there's a lot of uh voice recognition remote controls . D: Yeah , w well now the v the voice recognition if if it works wonderfully w we could possibly do away with all buttons , but I think this is not really the right moment yet , because people are just so used to buttons and um , yeah it's it's kind of safer , so we we need both , so the voice recognition would be just an extra , it wouldn't really reduce the size of the remote . C: Yeah , I think we need both . A: Mm . A: W What uh Mm . C: Yeah . C: Mm . A: What wh uh what I was thinking is that there is this uh separation between what the channels are on T_V_ and how they are numbered on the remote control . A: If we can do with away with that , our product can be really popular uh in the sense that uh a person can say , I want to watch uh I_T_V_ one instead of saying that I want to go onto channel number forty five . C: Uh-huh . B: Yeah , that would be another way to do it . C: Uh-huh . A: Yeah , so if uh if something like that can be incorporated , some kind of Mm-hmm . C: So that if that was in the the voice recognition , that would be great . B: Yeah , but then the code word would be even more important , because I mean Sky advertise on every channel , don't they , you know , so then it would be you'd be watching Charmed , and then the Sky advert would come on and it would change to Sky . C: Yeah . C: Yeah . C: Watch Sky and yeah . B: Yeah , yeah , and that would be really annoying . A: Alright . A: Yeah , that's Right . C: Mm-hmm . C: But that's definitely a possibility . D: Yeah but m but on the other hand , remote control isn't as close to you you probably might just just uh speak into it and and the T_V_ would be already further away , so it might not pick up the other things coming from there . A: Mm . C: Yeah . B: Yeah . B: Do you not think that defeats the object of having voice recognition on a remote control though ? C: So that you can yell at it , yeah . B: Yeah , you know , so you have to have the remote control . B: It's more like if you lost it and it's down the sofa sometime , you can yell at it and it'll just change it , you can look for it later , yeah . C: Yeah . C: Alright . D: Yeah , but then the remote control I think I mean um the idea is kind of it's it's not that it's sitting there on on top of the television , because then you could already yell at the television and you wouldn't you you wouldn't need the remote control , so the remote control is still something you keep n near yourself . B: Yeah , yeah , I suppose nearer to you but a b like if you have surround sound then Yeah . A: Mm yeah and it might become very difficult from a distance for the television to understand what you're saying because of the noise factor for the remote control being cl I mean it'll it'll mm . C: Mm . D: Yeah , yeah , yeah . C: Yeah . D: No , but I I I was just defending the the fact why why we want to keep the remote control close to us , a and uh not to yell at it from the distance . C: Yeah . A: Yeah . C: Yeah . A: Mm . C: Yeah . A: So uh wh another thing uh that can be used is that uh there can be a beeper button on the T_V_ , so you can go and press that button and um and the remote control , wherever it is , it'll beep , so we we can probably come to know where it is . C: Mm-hmm . C: That's but then if you're buying the remote separately , but y you could have something , but i if it was something that you could like stick onto the T_V_ or something , some like a two p if you bought it in a two part pack , so one part attaches to the T_V_ . D: Okay . D: Oh yeah , yeah . A: Right , yeah , yeah , yeah . D: Okay , yeah , mm-hmm . B: Yeah , 'cause it's it's quite important that you don't lose the the bit to locate the remote control . C: The l Well that's right , but it solves the problem of having different noises . A: Alright , yeah . B: Yeah , definitely , yeah . C: Yeah . C: Okay , I think we're gonna have to wrap this up um . C: But if we go away with that that kind of general um specification in mind that we're looking at fifteen to thirty five year olds , we want it to look simple , but still have the buttons so it's easy to use , but only those key buttons , the major buttons and then one sort of menu one , and then voice recognition included as an option um but that obviously needs a little bit more working out as to whether it's really feasible and some of those problems we were mentioning um . D: The major ones , yeah . D: Mm-hmm . A: Right . A: Okay . C: What we have to do now is to go back to our little places , complete our questionnaire and some sort of summarisation , which y you'll get immediately by email . C: Send me your presentations so that I can use them to make the minutes , and then we've got a lunch break and after lunch we go back to our own little stations and have thirty minutes more work . D: Mm-hmm . C: Um I'll put the minutes in that project documents folder , but I'll send you an email when I do it , so that you know . A: So where exactly is this i Ah , okay . C: It should be on your desktop , so on the yeah . A: Yeah . D: Yeah . C: So I'll put it I'll put them there as soon as I've written them . D: Did you find it ? D: It's just yeah , yeah . A: Yeah , yeah in that one , right yeah . C: Yeah , and email them round . B: Oh , so y you want our um PowerPoint presentations in there , hey ? C: Yeah , that would be great . B: Okay . D: Oh so so we'll just put them i there , we we yeah , w we won't even okay . C: Oh yeah , put them in there . C: Yeah , then you don't have to email them . B: There you go . B: But is everyone's called functional requirements ? C: No , they're all called something slightly different . A: No . C: Technical requirements and something something , yeah . B: Okay , so that's good . D: Yeah . B: That's me done . C: So , if you put them in there , we'll all be able to see them and refer to them if we need to . B: Okay , cool . C: Um as to where we're going from here , you're going to look at the components concept . A: Right . C: Yeah ? C: Whatever that means . D: Yeah . C: Yeah . A: I guess I'll find out . C: You'll be looking you'll be looking at the user interface concept , on something conceptual and you're watching trends to see how we go and surely voice recognition'll fall off the map or something that um we'll keep keep our options op hmm ? D: Uh something conceptual , yeah . A: Wha what was it again that I was supposed to look into ? A: Con components , oh . C: Components , yeah . D: Hmm . D: Sorry , but um the next meeting um are we going to have it um right after lunch or shall we prepare our To prepare , okay , yeah , that's good . C: No , we have we have after lunch we have thirty minutes to ourselves to prepare , so that's fine , w before lunch we just have to complete the questionnaire and some sort of summary . D: Okay . C: Okay ? C: Right on time . D: Cool . C: Okay , so you can I guess we'll see you for lunch in a sec ? D: Okay , see you .

The project manager opens the meeting by stating that they will address functional design and then going over the agenda. The industrial designer gives his presentation, explaining how remote controls function and giving personal preference to a clear, simple design that upgrades the technology as well as incorporates the latest features in chip design. The interface specialist gives her presentation next, addressing the main purpose of a remote control. She pinpoints the main functions of on/off, channel-switching, numbers for choosing particular channels, and volume; and also suggests adding a menu button to change settings such as brightness on the screen. She gives preference to a remote that is small, easy to use, and follows some conventions. The group briefly discusses the possibility of using an LCD screen if cost allows it, since it is fancy and fashionable. The marketing expert presents, giving statistical information from a survey of 100 subjects. She prefers a remote that is sleek, stylish, sophisticated, cool, beautiful, functional, solar-powered, has long battery life, and has a locator. They discuss the target group, deciding it should be 15-35 year olds. After they talk about features they might include, the project manager closes the meeting by allocating tasks. When they return to their desks they will complete a questionaire, do a summary, and send the project manager their powerpoint presentations. The interface specialist will look at the user interface concept. The marketing expert will be watching trends (possibly relating to voice recognition). The industrial designer will look into components The group is interested in voice recognition- this is an option they will have to explore further before deciding whether to use it.

B: . B: . B: . C: . D: . D: . A: Yep . A: Soon as I get this . A: Okay . A: This is our last meeting . A: Um I'll go ahead and go through the minutes from the previous meeting . A: Uh and then we'll have a , the prototype presentation . A: Um then we will um do an evaluation . A: Uh or we'll see what , what we need to have under the criteria for the evaluation . A: Then we'll go through the finance and see if we fall within the budget . A: Um then we'll do the evaluation , and then we can finish up after that with um any changes that we'll need to make , or hopefully everything will fall right in line . A: Um let's see , minutes from the last meeting . A: Um we looked at uh the the trends . A: We had uh the fashion trends that people want a fancy look-and-feel . A: It was twice as important as anything else . A: Um they liked fruit and vegetables in the new styles . A: Um and a spongy feel . A: So we were talking about trying to incorporate those into our prototype . A: Um they wanted limited buttons and simplicity . A: Um then we looked at the uh the method for coming up with our own remote . A: Um looking at other other devices . A: Um the iPod , we really liked the look of that . A: Um we also had uh the kid's remote for a simple idea . A: Um a two part remote , which was what were were originally looking at . A: Uh and then um there was talk of spee uh speech recognition um becoming more uh predominant and easier to use . A: But I think we've still decided not to go with that . A: Then we looked at the components um the materials for the case , the different energy sources , the different types of chips , um and made a decision on what we were going to use to make our remote . A: Um and basically how , what were making for the prototype . A: So I'm going to leave it at that and let you guys take over . C: The prototype discussion . A: The prototype yeah . A: Do you need a this ? C: No . A: Okay . C: There is our remo the banana . B: Can try to plug that in there but Right . C: Um yeah basically we we st went with the colour yellow . C: Um working on the principle of a fruit which was mentioned , it's basically designed around a banana . C: Um but it would be held in such a fashion , where it is , obviously it wouldn't be that floppy 'cause this would be hard plastic . C: These would be like the rubber , the rubber grips . C: So that's so that would hopefully help with grip , or like the ergonomics of it . C: Um but all the controlling would be done with this scroll wheel . C: You have to use your imagination a little bit . C: And this here represents the screen , where you , where you'd go through . A: Very nice . C: And the the simplest functions would be um almost identical to an iPod , where that one way ch through channels , that way th other way through channels . C: Volume up and down . C: And then to access the more complicated functions you'd you sorta go , you press that and go through the menus . C: It's that that simple . C: That just represents the infrared uh beam . C: That's a simple on and off switch . C: Um I don't know , we could use the voice . C: T that blue bits should be yellow , d that that'd be where the batteries would be I suppose . C: And um that's about it . C: It's as simple as you , we could make it really . C: Is there anything you want to add ? B: That's what we have there . B: That's plastic . B: Plastic covered with rubber . B: We might uh add some more underneath here . B: Maybe give it , give it a form . B: I mean you're supposed to hold it like that , but um just if you grab it , take it from somewhere , so yeah , you have some rub yeah . C: Yeah . C: Doesn't make much make much difference . A: Mm-hmm . C: You could work left-handed or right-handed I suppose . B: Exactly , use both . B: Might as well think about Th think about the button as well . C: T the actual thing might be smaller . C: Yeah . B: Like either put either one one on either side or not do it at all . A: What but what's that button ? C: Just the on and off . B: It's a quick on-off button . A: Uh , 'kay . B: That's um yeah I think it's pretty important . B: So you don't have to fiddle with that . A: 'Kay . B: Right ? B: Um that's not um I'd say a bit smaller would probably be nice . C: Yeah . B: You wanna play with that over there . B: There you go . C: It's you know it's flimsy 'cause it's made out of heavy Play-Doh , but And whether or not it would fall into the cost everything I suppose . A: Would you like to uh Well done . B: Right . D: Pretty impressive . D: Kind of a banana . C: With the scroll and the L_C_D_ . A: Well luckily we are going to find out . A: Or not luckily . A: Um do you have a marketing presentation for us . D: I do . D: Okay . D: You guys are gonna help me do an evaluation of the criteria . D: Um . D: Okay . D: So first I'll just discuss some of the criteria that I found . D: Just based on the past trend reports that I was looking at earlier . D: And then we'll do a group evaluation of the prototype . D: And then we will calculate the average score to see how we did . D: Um so the criteria we're gonna be looking at are the complaints um that we heard from the users who were interviewed earlier . D: So we're gonna be doing it based on a seven point scale . D: And one is going to mean true , that we did actually achieve that . D: With seven being false , we did not achieve that . D: Okay . D: So for the first one , we need to decide , did we solved the problem of the users who complained about an ugly remote ? A: I think it's definitely different than anything else out there . D: Mm . C: Yeah . A: So if they think that what is out there is ugly , then yes I would say , I would say most definitely . C: I would . A: It's bright . C: It's bright . C: It's It's curved . A: It still has your traditional black . C: It's not there's no sharp angles to it . A: Yep , not angular . D: Mm . B: I'd say , when it comes to the ergonomics , the form and stuff , yes that's definitely more beautiful than your average . B: However the colour , we don't have a say in that . D: Yeah I think the colours detract a little bit . C: Some people might say it . B: That has been , that has been dictated pretty much by the company . C: Yeah . A: Mm . B: So uh to answer that honestly I would rather say like uh , we have not solved the problem completely with the ugly remote because the colour is ugly , definitely . D: That's true . A: Yep . D: Yeah . C: Yeah . B: 'S nothing you can say about that . B: I mean I much prefer something like brushed chrome with that form . C: Yeah . B: But Right . A: Yeah something more modern to go a a modern colour to go with the modern form . B: Right . B: It's different . B: You don't want your uh three feet huge L_C_D_ dis display in your living room that's hanging from the wall to be controlled with something like that . D: Um okay so , do you think , since we This was a a sign criteria , do you think maybe we should put it somewhere in the middle then ? D: Does that sound good ? B: Yeah . A: Yeah . C: Yeah . D: What do you think ? D: Three ? D: Four ? A: I would say four . D: Five ? D: Four is fair . B: Yeah . D: Okay . A: Very non-committal , four . D: Okay , the second one . D: Did we make it simple for new users ? B: It's very intuitive , I think yeah . C: Yeah . C: I think that was the main aim , one of the main aims that we had . B: S give it a one . D: One , 'kay . A: Yeah . D: Okay . D: Um , do the controls now match the operating behaviour of the users ? C: Uh yeah . D: I'd say that So one ? C: 'Cause we've we've brought it down to basically four controls most common , which are channel and volume . B: Right . A: Mm-hmm . C: And then the other ones are just a matter of just going , just scrolling further . A: S scrolling through and selecting a few . C: Yeah . B: Right . B: So that's a one . D: Yeah ? A: I think that's a one . D: Okay . D: Okay um the fourth one . D: How about the problem of a remote being easily lost ? D: One of the number one complaints . B: Something that big and that yellow you just don't lose anymore . C: Yeah . D: Whether you want to or not , you're not gonna lose it . C: It's bright yellow . C: Bright yellow's hard to lose . C: But um if we were to , if we were , that , the speech recognition . C: That , we could maybe just use that solely for the the finding thing . C: That was what we'd we'd mentioned . A: So if we incorporate speech recognition into it then it could And it is quite bright and Uh Yeah . C: Just just to use , to find it when it was lost . C: But like I said , like I don't think you'd lose something so yellow so easily . B: Oops . C: And it's not gonna fall , like a rectangle would slip down behind things . B: Hmm . C: That's gonna be a difficult shape to Yeah . B: Well what S Mm . C: Maybe in the middle again , three or four or something ? D: Okay . C: I mean you know loo losing things is one of those things that people can lose , I mean a million ways . C: You can pick it up and walk away with it and then you've lost it . D: That's true . A: But if we do go with the , with the speech recognition , then it , then our scale goes up quite a bit I think . D: Mm . B: Oh yeah . C: Yeah . B: You probably Mm . A: Probably two . A: You know . A: If we eliminate the fact that you know it's impossible to guarantee that it's not gonna be lost then I'd say two . C: Yeah . A: With the speech recognition , which of course may be changed depending on budget . C: Yeah . B: Y you could add an extra feature actually . B: Which makes this thing raise hell when you remove it too far from the television . C: Yeah . B: We could add that but that's nothing we have thought of so far . A: Which , which may be cheaper than speech recognition if it were just a Some sort of proximity Pray that you don't accidentally lose that piece . B: Yes . C: Yeah true . C: But I mean d just those whistling , clapping key rings you have . D: Annoying alarm or something ? D: Yeah . B: It's it's Um the it's based on this anti anti-theft technology for suitcases and stuff , where you have one piece that's attached to your luggage , another piece that starts beeping . C: They're cheap . C: So it can't be that expensive . C: Yeah . B: That can't cost much . C: Yeah . B: So that can also easily be integrated because these things are small enough to to hide , so you have one piece , you have to glue somewhere behind your stick it behind your T_V_ and the other Right . C: stick it on the T_V_ . B: That'd be tough then . B: Well also your remote would uh alarm you if somebody stole you t your television , yeah . B: Ran off with it without taking the beautiful remote control . C: Yeah . D: So . D: Are we adding one of these two features ? B: Let's add one of those features and say yes . D: gonna say okay . A: Okay . D: So we're back to a one ? D: Or a two ? C: Two . B: Two . D: Two , 'kay . A: Two . D: Okay . D: Are we technologically innovative ? B: Uh It's all just It's all just stolen technology when it comes down to right right right right . C: I'd say so . C: Uh don't get many mo remote controls with screens on . C: Yeah it's stolen technology . D: From iPod yeah . A: It's But there's not a lot of yellow , there's not a lotta yellow . C: But we have . D: But for remotes yeah . A: Course that wasn't really we were kinda forced to take that colour . C: Fa 'cause it's stolen . D: Two ? D: Three ? A: I don't know that we are that innovative , to tell you the truth . C: No maybe not . B: Yeah not really . D: But how many remotes do you see like this ? D: Not so many . A: If we added the screaming factor then we go up . B: Right . A: Um I would say we're probably at four . D: Really ? D: Okay . D: That's gonna hurt us . D: Okay . D: Um spongy material ? B: Yeah well you have that , kind of , sort of . A: We have some spongy , yeah . C: Yeah as much as as needed , I think . D: 'Kay . B: It's not a one though . A: No . B: One would be the whole thing to fold and stuff . A: Yeah . A: Because it's only got what , these parts are the grips and perhaps the back side the bottom the underneath on the back . B: Yeah . C: Yeah . B: So that's a four at most . A: Probably a four at most . D: And lastly , did we put the fashion in electronics ? A: Possibly even a five . B: Y yes . D: I'd say we did . C: Yeah . A: If your fashion is b is Carmen Miranda , you betcha . B: More Well the recent fashion is rather displayed in the in the L_C_D_ and the way you operate it than the form and the colour , but it definitely is . C: Yeah . C: On the Yeah . A: It's true . C: Be what we were told , and they'd say yeah , definitely . D: 'Kay . D: Alright . D: Now we just gotta calculate . D: Six eight twelve sixteen . D: Seventeen divided by s Eight . A: Seven is Two point two point four ? C: Is that some long division ? C: No . D: Well I haven't done math in years . A: Something . D: What two I dunno . C: Just , I'm sure there's a . D: Okay we'll say two point four two . D: Right ? D: How does that look ? B: I'm impressed . B: I can't do that without a calculator . C: No I can't do long very impressive . D: It's been a while . A: And what what is the acceptable criteria ? A: Is there like a scale that we have to hit ? D: Oh no . D: They just told me to pick my own criteria and have you guys evaluate it basically . A: Alright then . D: So that's that . A: Okay . A: Well , let's see . A: Now we get to do the budget numbers . A: You didn't know that you were gonna have a budget . A: But we do . A: Okay . C: Yeah . C: Yeah so . C: You'd been going a long time dividing that . C: It's two point four two eight five se it just keeps going on . D: Oh my god . D: Okay . C: Two point four two basically . D: Yeah we'll go with that . D: Not too shabby . A: So I have here an Yeah . B: Fifty percent , you're kidding . B: P It's too much . A: We want a fifty percent profit on this . A: Oh you can't really see that very well . C: Charge about three hundred quid for it . A: Twelve and a half Euros is what supposed to cost us . A: Okay , so Well let's see . B: Um Uh Battery . A: The f the Wonder if I can make this What the Oh it won't let me do that . A: Okay . A: Alright so at top , I don't know if you guys can read that or not . A: I can't 'cause I don't have my glasses on , but so we've got the energy source . A: There's uh four , five , six categories . A: We have energy source , electronics , case . A: Then we have case material supplements , interface type , and then button supplements . A: Okay so Uh first of all energy source , we picked battery . A: Um and how many batteries do we think this will probably take ? A: Probably some e either two or four . B: Two . A: Two ? A: Like it . B: At four it's gonna be too heavy , so that that's not our problem . B: People can change it every month . B: They won't know until after they bought it . A: Excellent . A: This is consumerism . A: Alright so for the electronics our choices are simpl simple chip-on-print , regular chip-on-print , advanced chip-on-print , sample sensor , sample speaker . C: We're advanced chip are we ? B: That's the advanced chip-on-print , yeah . A: 'Kay , we have one of those . A: 'Kay then the case is a Probably it's double curved . B: Double curved , yes . A: Case materials are plastic . B: Plastic . A: Um I guess it's two , since one for the top , one for the bottom . B: N no . A: Is that right or is it just one ? B: No that's just one . A: Maybe it's one because of the 'Kay . B: It's just one mo single mould , we can do that . C: Yeah yeah . D: Right . A: I guess it doesn't matter 'cause the price on that one is zero , which is nice . B: Exactly , right . D: Oh . A: Special colour ? B: That's not a special colour . D: Bright yellow . B: It's a specially ugly colour , but it's not special . A: Interface type . A: We have pushbutton , scroll-wheel interface , integrated scroll-wheel pushbutton , and an L_C_D_ display . C: S That's Yeah . B: S Yes unfortunately . A: So we actually have the L_C_D_ display and then is it the integrated or is it Yeah . C: And then I'd say the integrated . A: 'Kay . A: Button supplement ? A: Special colour ? C: Mm . A: Um special form ? A: Special material . B: We could of course make the buttons wood . B: Say mahogany or so Mm-hmm or titanium . D: It'd look really lovely . A: Or titanium . D: Yeah . A: They cost us all the same . C: remote control . B: Uh just Yeah that's too much . A: Well we only have one button so really we shouldn't be charged , we shouldn't be charged anything for the the button supplements . C: No that's getting a bit tiny . A: Um Okay . C: Yeah . C: I'd ignore that . D: Leave it blank . A: We're gonna leave that one blank because we run on a L_C_D_ and scroll . A: So our total is fifteen point five . A: Which I believe is by three Euros over . B: It's hard to believe . B: So we'll go for the hand dynamo huh ? A: So the only thing better than um a banana-shaped remote is one that you shake . C: If it w What if we completely took out the the one single button we've got on . C: And just had a scroll wheel interface . C: And the L_C_D_ display . C: I suppose the L_C_D_ C_ display's the one that's pushing it up a bit though . A: Yeah 'cause the Well 'cause we have to have both right ? C: Yeah . B: I mean let's let's face it , it also depends on the software on the on the television . C: Yeah . B: You can have the the information that this thing transmits be being displayed on the on the screen . A: Mm-hmm . B: So s yeah let's take away the Yeah . C: Yeah you could maybe take out the L_C_D_ dis display even , if it if it comes up on the computer itsel on the T_V_ itself . B: Yeah . B: Right . A: So we may not need the L_C_D_ display ? C: Uh that is possible yeah . B: Right . B: We may not need it . B: There you go . A: Well there we go . B: Perfect . C: There we go . A: Twelve point five . D: Perfect . A: Okay . A: So we just remove our screen here . C: Screen . C: Make it a bigger dial . C: Easier to use . C: Even easier to use then . A: Besides look at what the L_C_D_ does to our lovely remote . B: Okay , the So we can just take away a heck of a lot of the there you go . A: Back to the design room boys . D: What's the blue part ? B: central ? C: That was just we ran out of yellow . D: Oh that's the batteries . B: Oh that's just yeah . D: Okay . B: There you go . C: There you go . B: Oops . C: Even simpler . D: Looks more like a banana . C: Yeah . C: For all those fruit lovers out there . B: There you go . B: One more criteria . A: Okay so the costs under twelve point five Euro . A: Was no . A: We redesigned it . C: Yeah . A: Now it's yes . A: Next slide . A: Project evaluation . A: Uh project process , satisfaction with , for example , room for creativity , leadership , teamwork , means , new ideas found . A: Um So I guess that Let's see here . A: I think that perhaps the project evaluation's just supposed to be completed by me . A: But I'd like to hear your thoughts . D: Trying to fill in some time there . B: Fair enough . A: Uh h what did you think of our project process ? C: I think we did yeah I think we did quite well . B: Great . B: Yeah . C: Um Yeah . A: Good . D: Good teamwork . B: Just half a day , you have a remote . B: There you go . C: Right from the start of the day . A: Yeah I think we st we started off a little little weak . C: We sort of knew where we were going straight away I thought . A: Our leadership was quite weak in the beginning . A: Um um But as the day went along we had more idea of what we were doing . A: Um room for creativity ? A: There was that . A: Um I think we tried a lotta different things and um I think it was um interesting as you guys brought up more um information and studies that we were right on with a lot of those things . A: Um you guys worked together well as a team . A: And um the means ? A: Which was the whiteboard and the pens . C: Yeah . C: We've used the whiteboard . B: Super super . A: I had some problem with the pen I think , but minus your p Well Have a we have a list of employees that you would like fired . D: Minus your PowerPoint fiasco . B: Well that's not my fault . B: That's obviously the people I work for uh that work for me , uh they've just you know Heads are gonna roll , believe me . D: No I know . D: I'm yeah . D: Incom Mm . B: Yes yes . A: Okay . A: N new ideas found ? A: Um Yes for the remote . D: Kinda . A: Maybe no not f for technology . C: Technology used . A: Alright . A: Closing . A: Costs are within the budget . A: Project is evaluated . A: Um complete the final questionnaire and meeting summary . A: That's it . C: Excellent . A: And I still have to do my minutes for the last meeting . A: Actually . A: Um so there will probably be another questionnaire coming up . D: We might have a while though . A: And then we'll have to check with the main boss whether we can , what goes on after that . A: But that's the end of our meeting .

The project manager opened the meeting and read the minutes of the previous meeting. The industrial designer and user interface designer presented the prototype they created, which was designed to look like a banana. The marketing expert conducted an evaluation of the prototype. The team found that, although the overall design of the prototype was attractive, its yellow color was ugly. The team rated the prototype highly on its ease of use and felt that its yellow color and shape detracted slightly from its ability to be misplaced and that a feature which causes the remote to make noise based on its proximity to a television needed to be added. The team thought the prototype was fashionable and not technologically innovative or spongy. The project manager led the team in calculating the production costs of the remote and ensuring that they aligned with the project budget. The costs were over budget, so the team opted to exclude the LCD from their design to meet their budget. The team conducted an evaluation of the project process and found that they performed well and were somewhat satisfied by the resources available to them. *NA* The remote will make some sort of noise based on its proximity to a television. The remote will use two batteries. The remote will use an advanced chip-on-print. The remote will be double curved. The remote case will be made of plastic. The remote will come in a special color. The remote will not use an LCD. What feature to include to prevent the remote from getting lost. What sort of button supplements the remote requires. How to meet the project budget.

A: . C: . C: . A: So welcome . A: The first kick-off meeting . A: What shall we do ? A: First the opening , then the rest . A: What are we going to do . A: We m have to make a new remote control . A: It has to be original , trendy and user-friendly . A: So we will get back th on that . A: First we have to make a functional design . A: After that we have to make a conceptual design , and then after that a detailed design . A: So we'll discuss that later . A: First we have a look at . A: So first to we have to make a small painting . A: What have do we have to do . A: First you can save the documents . A: We have to do that every time we make something . A: You can print it . A: No . A: And we have to use the pen and the eraser . A: So Now . A: We all have to use this one . A: You have to make your own favourite animal . A: So I'll make an example . D: Yep . A: First don't touch that things . A: You can use the pen . A: And then you can make um something . C: Nice . A: Um you can change some things . A: Um format , line , and change it . A: And you can change the colour . C: An elephant . A: So that's it . A: So So and after it you have to save it . D: Okay . A: Now we can make a new one . A: You have to paint now . D: Oh . A: So you're next . C: 'Kay . D: Well we will try . D: Where it going ? B: Hmm . B: That's uh strange . A: What is going on ? C: pop-ups . A: What are you What ? D: Hmm . C: What is this , Pictionary . D: Uh Mm . A: Um Is a It is a It is a A duck . C: Uh a bird . C: Bird . D: So Now save ? C: Yeah . A: Yes . A: Hmm . D: Now uh blank ? A: Blank , yes . B: Yeah . D: Yeah . A: Okay next one . B: Okay . B: Let's try this . C: Whoo . B: Uh Um . D: Yeah , yeah . B: Mm-hmm . B: Mm . C: Oh not . C: Oh . A: Oh . C: Okay . C: Okay . C: Yeah . C: No problem . C: Shit happens . D: I'm not getting anything uh on my screen now . D: Okay . C: A parrot . D: Wow . C: Ish . D: Oh . C: He did it before . B: Uh No , no . B: Yeah . B: Okay . D: Nice . C: Oh . A: Very good . B: Uh blank . C: Thank you . A: Okay . A: Very good . A: So um you can always go back . A: So That's it . A: So that was two . A: Now next . A: The budget . A: The b Uh we will sell the t at twenty five Euros . A: And we have only twenty of twelve and a half Euro to make it . A: So now we have to think about what we will make . A: First I wanna hear from you . A: Uh what are your experiences with remote controls . A: So F first . C: Uh I will start . C: Uh Big one , they are uh not easy to use . C: Um I have one set and uh a remote control , when I dropped it , uh it broke . C: So that won't be uh our goal , I think . B: No . C: And uh g big buttons , m uh that's easier to use than uh I think . C: Not all the small buttons , you don't know Big buttons , positive . A: Is this positive or negative , that uh big buttons ? A: Positive . C: All all small buttons like when you have uh like a hundred buttons on your remote control , you won't know what they're working for . A: Okay . A: What are your experiences ? B: Uh well I think the the the goal of a remote control is that it's it it has an influence on the T_V_ set . B: And that it controls the channels and the the volume . A: Mm . B: And uh I I I think it's positive if there's a a LED uh uh a LED on the corner of the of the remote . B: So that you know it s it still has batteries on it in it . B: And that if you push the button the LED uh gives a light , and uh and you see that it's working . B: And uh yeah . B: Uh Yeah , but No no no . A: So and do they always have that ? B: But I my my experience is that it it it's convenient to have that . A: It's easy to you . B: Yeah . A: Okay . B: Yeah . A: 'Kay . D: Uh at home we have a T_V_ , a video uh recorder , a D_V_D_ player , and a satellite receiver . D: We have uh four distinctive remote controls for that . C: Thank you . D: That's not really ea easy . C: Help also . D: So it would be nice if we have one for all . C: Thank you . D: And we also had a remote control for our radio set . D: But um i it it had a lot of buttons on it , and you didn't know which one was what . D: And it was uh uh v not easy to use . D: So we n barely used it . A: Okay so they have too much . A: So next . B: Hmm . A: For our own remote control we have to think how do we make it . A: So what ideas do you have for it , for the new remote control ? A: What what does it have to have ? C: The weight . C: Not not too heavy . A: Not too heavy . C: Not much buttons . A: Yes . A: Yeah . C: Bust-free . C: That when you drop it , it won't break . C: Like uh some kind of rubber on it . C: Or hard uh hard plastic . C: Uh buttons not too small . C: Uh something like when you uh lose your uh remote control , sometimes it happen . A: Yes . C: Uh it between the couch and you can't find it . C: When you push a but a button on the T_V_ , then you hear some uh some sort of bleep . A: Like a phone . C: And then you uh , hey there there's remote control . D: Yeah . A: Okay . B: Yeah . A: So , that's . C: Next . B: Yeah well that's that are good ideas . B: Uh Yeah well the LED on the corner , that that indicates that it's working . B: If you push a button . B: Um Yeah . B: And looking on the budget , not too expensive uh material . B: So probably plastic or something . B: Uh Mm no . A: Okay . D: Yeah I think it uh from a marketing point of view , it also has to look nice . D: Or you won't sell it . A: Yes . D: And um yeah uh on our website we can see what products we already have . D: And it should work with as many uh as possible of them . A: Okay . A: This is It has to be compatible with other things . D: Yes . A: Okay . C: I have one more idea . C: Just popped up . A: Yes ? C: Uh it it won't take a lot of batteries . C: So you don't won't have to change the batteries uh once a week or uh once every two weeks . A: No battery use . A: So more ideas ? A: No okay . A: It's only the first ideas . A: So uh what are we going to do now is Next meeting is in half an h hour . A: Uh Okay . A: Next meeting , half an hour . A: Um , what you have to do . A: Well look on your . A: And Next instructions you'll get in your email . A: So This is the first meeting . A: See you later in half an hour . B: Yes . C: Okay . D: Okay . C: Thank you .

For the first meeting, the task of designing a remote control was briefly introduced along with the plan for the subsequent meetings. The group then drew animals to practise using the drawing platform. They discussed their likes and dislikes regarding current remote controls, including ease of use, multiple systems and power indicators. They then offered suggestions as to what they would like from their remote. They would like the remote to be durable, for it to include a device to help find it when lost and not use too many batteries. *NA*. *NA*. *NA*

A: Alright ? A: Alright . A: Thank you for coming to this third meeting of the uh uh design group . A: Um I think we uh made some definite progress at the last one um and come up with some interesting uh uh w suggestions for our our new remote control . A: Um I'll again very quickly uh just present some notes of that meeting . A: Um the the the problem with existing remote controls , we felt , was that they're ugly um and that people are prepared to pay a premium for something better . A: Um they've got lots of buttons on them that uh people don't use and find difficult to learn . A: Um and people lose them . A: And We we thought that f for our our new uh uh remote control that everybody will want to rush out and buy , um that we're we should look at speech recognition rather than r rather than buttons , and that if we have any buttons they should be very few of them and only for those functions that are actually identified that that people use . A: That um we want to go for uh a long lasting battery that we gua we guarantee for the life of the uh uh the product and a shape that will be instantly recognisable , A_ um as uh a trendy remote control , and and B_ as uh a Real Reaction product . A: So that w uh when people are uh happy with that , they will they will want to buy uh everything else from us . A: Uh Okay . A: So again um , I'll we'll have the three three presentations from the the the three of you and then uh we'll we'll make a a final a final uh decision . A: Um and the the decisions that we need to to make today , finally , are um what energy source we want to use , whether i it is practical to use uh um a a a long lasting one . A: And uh I I think our discussion was around the fact that uh if we're gonna go for uh a long lasting power supply , then basically it's uh sealed for life and uh if anybody does manage to run one down , we'll we'll give them another one . A: And uh it it'll be uh , you know , prominently displayed as part of the th the advertising literature that it's um um , you know , for life , guaranteed for life . A: Um now the the the internal chip um and uh this is where I need uh uh Kate's expert advice and given that th this has to to go to market as quickly as possible um d d do we go for a custom designed chip ? A: Or or do we buy one off the shelf and and programme it ourselves ? A: Uh I mean I'm I'm I'm n not an expert on these things , but presumably , there must be loads of 'em already on the market that we can modify . A: But uh that that's uh that's your area of expertise . A: And then the uh , you know , the the overall design of the case uh is is is Kendra's field and uh we we had some discussions last time as as to uh how we might go forward and we'll we'll finalise those uh da today . A: Um and thi this is all linked in with the the the user interface , whether we p um go for voice , buttons , or or a bit of both . A: Uh and then uh , you know , f for the next meeting Kate will be looking at the the the s the look , feel and design , Kendra the uh ho how the the user actually uses it and and Andrew of course the the product evaluation . A: And uh Kate and Kendra will be producing a a model for us to uh to look at . A: Uh so , if if we can have the the three presentations again please , and uh um p perhaps you'd like to start uh k . B: Okay . A: Kate . B: Um Um p there we go . A: Oh I'm sorry , oh sorry . B: 'Kay , I'll just be talking about the components design . B: And Okay , basically I just uh looked at what exactly do remotes do . B: Uh basically they wait for you to press a key or give a voice command and then this is translated uh into uh light signals which are then seen by the T_V_ . B: Uh the materials we're gonna need to look at uh the two big ones are the integrated circuit chip and the battery and the in integrated circuit chip uh works in conjunction with a a diode transistor or resonator , uh two more resistors and a capacitor and the battery works in conjunction with a resistor and a capacitor . B: Um . B: Uh basically what happens is you'll press a number or give a voice command and this creates a a connection within the the remote that allows the chip the chip then senses this connection and produces a signal in a Morse code format . B: This signal's sent to the transistor which amplifies it and then sends it on to the light emitting diode and uh which is then trai changed into a infrared light which is sent to the T_V_ and sort of seen by the T_V_ and which uh changes the channels . B: Um . B: Oh . B: Uh cool . B: Uh so as for how we should end up uh using this in our remote uh t couple of main questions are the buttons . B: Uh y the fewer buttons you have , I guess the fewer internal connections and internal codes you're gonna need . B: Um however uh to n not have buttons or to use a voice commands instead of buttons might make these connections more difficult and uh raise the production cost . B: That's something we should think about . B: Also we have to work within the company constraints , and the company has informed me via email that uh they're experts at pushbuttons and that seems to be the most uh cost-effective way of producing it . B: Um also with battery connections the company has some limits on the batteries we can use , so I was thinking perhaps a combination of solar cells with a back-up basic battery and somehow between the combination of that two we might be able to come up with something that uh will last the the lifetime or the five to ten years and we could still keep that original idea . B: Um we also need to look at the chips , uh v custom-designed versus off the shelf , and the custom-designed will give us much more flexibility and enable us to incorporate the voice function that we all uh seem to have agreed upon . B: Um , however that's gonna cost more , but uh the off the shelf is gonna be uh cheaper and it's gonna be allow us to produce it quicker and get out there faster , but it's going to be less flexible with the features , especially things like uh voice activation , which haven't really been used much on remotes , so there's not really chips out there that would be easy to uh to convert , so if we were uh definitely gonna go with the the voice option we'd probably have to design um our own chip . B: And that pretty much sums it up . A: Okay , so how um sorry , can you uh just put that one back up again , please ? B: Mm . B: Oh yep , sorry . B: Yep . A: Um . A: Uh d d d okay , I mean uh inevitably a b a custom design chip is gonna be more expensive . B: Mm . A: Do we do we know uh by how much ? B: Um I don't actually have any price information , no . A: And and do we know how long it'll take to uh develop a a custom chip . B: Um it a lot longer than an off the shelf chip . B: Oh w yeah , we did the the problem is the the the voice technology is not really highly developed , it's sort of still still in an ex experimental form , uh so it would uh it's hard to predict the time . A: Right , okay . A: Right , I think we need to make a a decision here . A: Uh given that the company wants this on the market quickly and cheaply , that would appear to uh effectively constrain us to an existing chip and thus therefore conventional button technology . B: Mm . A: Um uh now before we go round everybody else , does anybody um h have any have anyti ha anything to say about that ? C: I I just have a question about that . C: Um does it make a difference if there are just a few commands , for example if you um can pre-programme in like numbers one through ten and pre-programme say , you know , nine channels and then just use the voice recognition to say channel one and then you've programmed in say B_B_C_ four as your channel one , as your favourite , it's like to have a certain number of favourites um and that w Okay . B: W just to to incorporate the voice activation in it is is sorta the trick . B: Once you've got the whole voice chip in there , then it's pretty much the the world the the sky is your limit , but to actually the the big step is to actually get the voice activation chips in there and working . C: Then it doesn't matter . C: Okay . C: Okay . A: Cause uh I must say I find it slightly surprising given that , you know , mobile phones incorporate voice activated dialling . A: So uh um I mean I d d for slightly different well no , I mean , it's if you you speak somebody's name and it'll dial the number for you , so uh bu I mean the this this information is from is this is the internal company information , is it ? C: Yeah . B: Uh bits of it , yeah . A: So uh Yeah , mm true , again but if it's without any without any uh p price informations that's uh difficult to uh uh decide . C: Of course mobile phones do tend to be more expensive , you know , hundred and fifty pounds or something . B: Yes , as well . C: As opposed to the twenty Euros , twenty five Euros . C: Yeah . D: Also lots of mobile phones have got a lot of technology in them , not just that , so . B: Mm . A: Yeah , that's that's right . A: It's like it's it's you can't 'cause mobile phones are expensive , you can't say it's the voice recognition bit that is . C: Yeah . A: But we don't know . A: Um . A: I mean uh I su i I mean if given that the um the technology is not well developed and and given that it's it's never been done before , um th th the double risk , uh perhaps we ought to uh stick to uh to buttons , since the last thing we want to do is present a product that doesn't work . A: Um . A: Thoughts ? C: Well , another thought I oh , sorry , go ahead . D: Would Oh I was just gonna say mayb maybe it sh like um maybe we can like cut corners somewhere else to bring in over cost . A: I mean do w do we think that the voice technology is fundamental to the project ? B: Uh it's fundament well I mean I guess it it's something we've discussed uh since the the sort of the beginning , so I th I think in in our in our minds it's it's fundamental , but I don't know that the uh the upper echelons of the company would necessarily agree with that , so I think you have to Hm . A: I mean I think we Mm . C: Oh yeah . C: Okay . C: Well , I kinda think if we're gonna have the voice recognition for part of it , then maybe we should have it for the whole thing . A: Yeah , I I I I I think that's uh Yeah , yeah . B: Mm . C: And we've been talking about it the whole time . B: Mm , mm . C: Anyway , I'm I'm incli kinda inclined to say that we should just go for it . A: Mm , right , okay . B: Mm . D: Uh yeah , it's the second most important aspect to users that the device should be technologically innovative . C: Yeah . D: From uh my presentation show , so . A: Yeah , it should be Right , okay , so . D: Uh technologically innovative . B: No , that sounds good . A: Fine . A: Okay . B: Mm . A: I it will have voice recognition um uh if if that means uh if that means we can't afford buttons but I mean b b second question , do we need the five buttons for channel change , up down , volume up down and on off , just as a a backup or just so that people can uh j j just sit there pressing buttons ? B: Mm . C: Okay . B: Cool . B: Um Yeah , I I would say we do , yeah . C: Yeah . C: I think so . A: Right . A: Okay . A: Sorry , d did you want to say anything ? B: Uh nope , that was it , that was it . A: No ? A: Okay . A: Shall we move rapidly on to uh Kendra ? B: Okay . C: Okay . A: Uh um ra rapidly move the cable over . C: Let's see . A: Mm . A: Oh good . C: Oh . C: Yes . C: Is it gonna work ? B: Yeah , it's thinking about it . A: Mm yeah , it'll get there . A: Yep . C: Okay . B: Yeah . C: Okay , so I did some research on the internet and um what you know , the interf user interface are just aspects that are seen by users , um commands and mechanisms for the operation , and there're just kind of a variety of choices . C: Um findings , so a lot of times they tend to look cluttered and these were just a couple examples of um different kinds that are a little bit more unusual . A: Mm-hmm . C: There're some special ones available , like this one right here , which is marketed towards children , um different designs , and one of the things that n we need to watch out for is a V_ in volume because people some Bring a little picture of what I thought ours could look like . A: Mm , yeah . A: Uh-huh . A: Alright . C: So just kind of minimise the clutter , avoid too many buttons and also um one of the things that people have used is a slide button , like you have on a mouse , that possibly we could use that on the sides for volume , for example , have the slide button on the side , and then you can pre-programme the channels , the voice recognition and then the voice response sample locator . A: Mm-hmm . D: Mm . A: Mm yeah . A: Sorry y y yeah , if I can interrupt you . A: Well d p 'kay , do you wanna say anything about um slide controls ? B: Mm . A: I mean I think the reason everybody uses pushbuttons is that they're they're si simple , cheap and reliable . B: Uh Uh I think they're they're about the same cost really . B: I I mean , I think it's just sort of the the there's a lot of slide buttons out there . B: I think it's pretty much the same sort of connection . A: Okay , fair enough , fine . B: Mm yeah . C: Just because I n for example if I'm using a mouse I like to be able to slide it up and down so I thought it might be good for volume to just be able to kind of roll it and then have the up and down and then the this is my great little drawing . B: Mm . A: Yeah . A: Good , good . A: Yeah . A: So three three there's three buttons on a slider . A: Three buttons , channel up channel up down and Uh-huh . C: Y yes , yes . D: Well , if you g if you if you got a channel up down , we can have a slider in that as well . D: Because if it if you no if you notice on the thing it it kind of like has got kind of if you you know it s kind of like sticks , if you know what I mean , up like one unit , if you see what I mean . C: Yeah . B: Mm . D: So it kinda goes up one , then y like you can keep rolling it up , but it's like like like like a cog or something . D: So you kinda take it up one at a time . A: Okay . C: The only advantage I was thinking of to having the buttons , like the buttons on one side for the channel , and then the slider is that if you're just holding in your hand , and you pick it up , it's easy to n s know , okay , this is just the volume and this is the channel . D: D Oh . A: Um Mm-hmm . A: This one on the one side and one yeah . D: Uh you could you could as l as like a mouse you could Yeah , like the shape of it almost like a mouse , with a Dep I dunno if it depending on the final shape of it , 'cause you could have like , I dunno , it looks like you can c control the volume with your thumb , and then you could control the buttons with your fingers . B: Ye yeah , 'cause I've definitely picked up remotes and like meant to change the channel and turn the volume , or vice versa , so it'd be kinda good to have them be feel completely different . A: Okay . A: Yeah . C: Yeah . A: Yeah . B: You'd know what you were fiddling with . B: Yeah . A: Yeah , or yeah uh th th the I mean thi this is what the we have to come up with is the the actual shape that people can ins instantly pick it up and and know know uh know what it's going to do . C: That was Yeah . B: Mm . A: Okay , so we we're looking at sliders for both a uh volume and channel change of one sort . C: Um well I was thinking kind of just for the volume , but what what do you guys think ? A: Just for the volume , uh . B: Mm . C: We could Yeah , yeah . B: Yeah , 'cause if yeah , in that kinda position the fingers would be better for pressing and the that for rolling , just the way it would Mm yeah , yeah , yeah . A: Fingers , yeah . A: I mean it's it's It yeah , I mean it it it seems to me that uh it uh it al also has the advantage that it it the two are clearly different , um that there's no no possibility of uh confusing the two . C: B Yeah . C: Yeah . D: Oh yeah , yeah . A: So okay . C: I'm just gonna pass this along . A: Right so uh that's sorry is that that all you want to say at the mo okay , fine . C: Yes . C: Yeah . A: Mm right . D: Here we go . A: Right . D: Uh yeah , this is my report on trend watching . A: Mm-hmm . D: The data's come off internet uh from executive summary for us on the top three things wanted by the consumer . D: And we got reports from Paris , Milan on new fashions . D: And uh the most important aspect is the l the look it has to look fancy , look and feel uh instead of the current functional look and feel . A: Mm-hmm . D: This is a st well I was gonna say yeah twice as important as the second aspect , which is the technologically innov innovative um side of it . A: Mm . D: So uh and the third being easy to use is probably a given , we have to try and incorporate , so uh Uh exactly , yeah . A: Well I I mean I th I think that what we're suggesting ought to address all three of those . C: Yeah . B: Mm . A: Okay . D: I s that out of sequence ? D: Uh yeah , sorry . D: Uh yeah , and uh from the fashion watchers from Milan and Paris have said fruit and vegetables are an important theme for clothes and furniture and shoes , et cetera . C: Oh . D: Uh sorry , clothes , shoes and furniture and uh a spongy material to be used on the on the outside . A: Uh-huh . A: Mm I hadn't thought of that , that's different , certainly . B: Mm . D: Yeah . D: But uh I was gonna say um yeah , fruit and vegetables , uh important to this year um important to furniture , I'm just gonna say uh f like it's in if if fashion if we're going for the it looks fancy , then fashion is obviously the line we gotta be going through . A: What ? A: Yeah . B: Mm-hmm . D: But fashions do don't last very long . B: Well that can kinda tie into our changing uh face things , like we could have the fruit and vegetable theme this year and uh whatever happens next year , we can have the face plates , yeah . D: Mm . D: Yeah . C: Yeah . D: Yeah , we can have a sp like a spongy skin on it and then we can just whip that off and A kind of yeah . B: Yeah , yeah . A: Uh . C: Yeah like the kind you get on like hand weights . C: You know , that kind of spongy yeah . B: Mm , yeah , that weird I dunno what that is , but yeah . A: Uh . B: Mm . A: Also means you can drop it without damaging it . D: Oh Yeah . B: Uh , yeah , it's good as well . D: That's c cool . C: Yeah , that's true . B: Mm-hmm . D: Um you have we could if we could save depending on the cost of the product itself , you know , could we have uh a cheaper b cheaper power source and then just have it annually renewed ? D: Instead of having a ten year guarantee ? D: With interchangeable covers , could just buy a new one every year , a new one when new fashions come out . C: Yeah . B: Mm . A: I I mean it its uh I that's an interesting idea , it's like the old Swatch watch where uh um on only batteries ever got changed in those , 'cause people just bought a new one when it went out of fashion , but it's just never been seen as a a fashion item before . B: Mm . D: Yeah . A: Um that's yes if if if they're made in sufficient quantity W I mean we we can uh uh b but I mean my feeling is that current power sources are such that for relatively little cost you can make it last , you know , a long time . C: Wh What if we included the batteries in the cover ? B: I I think it's easier sometimes to have them buy changeable covers for it than to buy a whole new one , because you don't feel like you're investing in a whole new product . B: Yeah . B: Mm . B: Yeah . A: Um but if we also make it cheap enough that people either change the cover every year or even buy a new one every year then it it's it's even better . B: Mm . B: Mm . D: Mm-hmm . B: Oh yeah . C: So um like Yeah , so can I see that thing ? B: I like that . B: That all c also kind of encourages 'em to buy new covers and yeah . B: Um . A: S Yeah , yeah , I n I know the only p I mean the the the the immediate thing that comes to mind with that is that it it it y you've then got the connection and you've immediately got a sort of unreliability , whereas the advantage of having it plumbed in is that that the whole thing is all , you know , completely soldered together and it it it you know , total reliability , but I mean I d I I uh I know what you're saying and uh understand where you're coming from . C: Just this as examples . C: So f Yeah , I guess that's true . B: Uh yeah . B: Mm . D: Or well , but like uh like more than just the battery , like a complete different like you've only got like , you know like th uh this bit's the bit you keep , and this is the expensive bit , this is like the chip and this is the microphone . B: Mm-hmm . D: And then this is the power source and the bit everyone sees . D: And then Yeah , you probably are right . A: I th I s I think if we're gonna go down that route , then we're talking about uh even if it costs slightly more than that , um just building the whole thing in one , then having getting cheaper production costs um and , you know giving people the option of buying a new uh a a complete new thing , the advantage of a replaceable cover is that even if they don't it doesn't have a cover on at all , it will still work um totally . B: Mm . C: Yeah , that's true . B: Mm . A: Um then if , you know , if people lose the cover , I mean they they might be well inclined to go out and spend however many Euros on a on a new one um rather than a a complete new re remote . C: Yeah , yeah . C: Yeah . B: Well that that's just it with the covers , you're sort of tricking 'em into continuing to spend their money on our products without making 'em feel like they're being ripped off having to buy a new product . C: Yeah . A: Yeah , I mean it is it's up to it's up to Yeah , it's it's up to our marketing people to to ma to ma turn it into a a fashion item . C: Yeah , just another five Euro to get Right . B: So , yeah . B: Yeah . B: Mm . B: Mm , yeah . A: Um and , you know , as as external fashions change , then we get new new covers on the market and , you know , readily available . B: Mm . C: Yeah . A: And um that's that's right , yeah , yeah . B: And that's the sort of thing , once you get the mould set , you can just whip out different colours , different pictures very very quickly . C: Yeah , like they have for mobile phones that are just fruits and animal prints and colours . B: Yeah , yeah , exactly , exactly . B: Yeah . C: Yeah , okay . A: So uh i so uh okay . A: Um right , sorry . A: Um we hadn't finished your It's the sort of thing that we want people to have prominent dis displayed on their um coffee table to say this says something about me . D: Um oh , don't worry it's all said , I was just gonna say uh yeah , are we gonna make this as part of like like uh a part of the f like it it the fashions apply to furniture , so are we gonna make this part of the furniture ? B: Mm . B: Mm-hmm . A: Um this is fashionable . D: Yeah . D: This is fashionable with Oh yeah . B: Yeah . A: I , you know , I'm I'm I'm with it , I'm up to date . A: And you know , th the the design that I've got , and and it could be a a home-made design , um you know this says this is not just a a television remote control , this is , you know , a fashion accessory . A: Um , so I mean the the the basic shape i is is what we uh I mean given that we've got you know one one on off button presumably , two buttons for uh channel change and one slider and basically nothing else , um w we need to decide on the just the basic shape of the thing . B: Mm . A: And , know whether we go down the fruit and veg route , and I don't suggest we make it look like a banana , but um know sort of the the organic , you know , curved look , you know , t to deliberately get away from the uh um uh you know , the the the the square look of most um current uh remotes and , you know , whether whether the you know , the the fixed part of it is the corporate yellow . B: Mm . A: Um mm or uh 'cause there's certainly you know , the the corporate logo needs to be prominently uh displayed so that people s th looked at it and say right , that's a Real Reaction remote control , I want one of those . B: I dunno that we should make the whole thing yellow I kinda thought with a you'd have like a yellow circle with the R_R_ in it somewhere on it , but I'd yellow seems a bit of a strong colour to make the ent like the thing no , but I mean just like white or grey or black or some sort of blah colour . A: Yeah uh the the uh or or b Yeah , I'd I'd um yeah . C: Yeah , like an . C: Yeah . A: Uh no I d I I agree , I mean we're we're we're simply it's simply required to incorporate the the the the corporate logo prominently um . B: Yeah , yeah . C: Yeah . B: Yeah . B: Mm . D: And make that a fashion symbol as well . C: Well n Well I was sort of mm kinda picturing like maybe um a shape that's almost like a mouse . A: Well , th this is this is the whole point , yes , you know , I'm I've got a a Real Reaction uh remote control to go with my Real Reaction coffee maker or or whatever . A: And uh then people , you know , people demand more Real Reaction stuff . B: Mm-hmm . B: Mm . A: Yeah . C: So that , you know , when they hold it it's because a mouse is pretty comfortable to hold in your hand um maybe we could make it a slightly different shape so they could hold on to it , but that way they can have the volume on the side and then the channel buttons and have the power , wherever , somewhere . B: Yeah . A: Yeah . B: Mm . A: Yeah . B: Yeah . C: I mean that was just an idea that I had . A: I mean I've uh yeah . A: Oh no that well there's the sim my my idea was something a b probably you know a bit fatter than this but sort of tha that sorta shape so that you can just sort of ho hold it . C: Yeah . C: Yeah , maybe . B: Yeah , you'd want it narrower than a mouse though 'cause it a mouse you're kinda just resting on it , you want something you can definitely grip . C: Kind of a c Yeah . A: W it I mean well it's sort of it's it's sort of uh a a mouse , but held , you know , so it's you sorta hold it in your hand like that , i with , you know , and fiddling with the buttons . B: So maybe it'd be Yeah , yeah . C: Sort of a combination . B: Yeah . C: Yeah . B: Yeah , and fiddle around with it and press it . C: Yeah so yeah , kind of maybe maybe a little wider than this , 'cause this is pretty comfortable to hold , and then if you had Yeah , then wider up here . B: Maybe almost like a hairbrush , like you could get the about the width of that end of the pen and then it widens up top and you can fiddle an yeah . C: And then it would have a l uh wider thing to uh have the light , the infrared light at the T_V_ and just kinda change channels and adjust the volume and the power could be wherever , up up the top or something . B: Yeah , yeah . B: Yeah . B: Mm . B: Yeah , cool . C: What do you guys think about that ? D: Yeah , that sounds Um I'm just I'm suddenly realising that yeah we're discussing how much how good it's gonna be to change channels t we still can just tell it to . A: Okay , yeah , yeah . D: I mean are we are we starting to get away from the the voice functionality of it ? C: Oh yeah . B: Yeah . A: It's a very good point . C: It is a very good point . B: Yeah . A: I think we d I think we decided that w we're actually going down both routes . B: Yeah , yeah . C: Yeah . A: That um the we n we need the the manual controls and that they should be of that form , but that uh yeah . C: Yeah . B: But do you know , this shape also kind of les lend itself to to voice 'cause if you're you're holding it and you're fiddling , but you can also bring it up like that and it's microphone-esque , yeah , yeah . A: Then you just bring it up to your mouth and just speak to it , yeah , yeah . C: Yeah , and just say Yeah , I suppose I sup So I guess we could have a menu button as well . D: Yeah , maybe we cou like w like we're leaving out the buttons for the the f less frequently used stuff , but maybe we could incorporate that into the voice . B: Mm . A: I th I th honest uh my personal view is that if it's not there , people wouldn't use it anyway um . D: Mm I suppose , but t there is the off chance that , you know , th the brightness is wrong on your T_V_ or the contrast needs changing . A: It's cer it's certainly possible I mean , but they we we're going beyond w w given the state of the technology we want something that we kno we know will will work um . B: Bu Mm . D: Hmm yeah . B: Well you can still i incorporate the voice with with less buttons . B: I mean uh if the power button was also somehow like a menu button you could press that and or do voice commands , and either volume thing could also be to scroll through other options like y and you could scroll through brightness and and sc and then you can you can minimise the buttons and still have those , you know , brightness and tint and stuff . A: Uh Yeah . D: Yeah , that's a good idea . D: Yeah . A: If we we're I mean I'm getting a clear message that we think that we should have those facilities available . B: Yeah Yeah . C: We could have the channels and the power and then a menu button and then the volume . C: So have four buttons and the volume instead of three buttons and the volume . A: Uh uh uh Okay , if we if we're going down that route , then we need some sort of display . A: Do we need some sort of display ? B: But the television would be the display that things like that usually c pop up on a televi like you hit menu and menu will come up on television and have like tint brightness , and you'd use the scroll , scroll through it yeah . C: Yeah , that's on the T_V_ , yeah . A: We actually use the television , okay . C: Yeah , and then y Yeah , press that is t yeah , that might work . A: Okay , okay , okay . D: Well I mean on a onto like a mouse , the ru the scrolling button , is actually a button as well , you could press it , you could press that and have it as a menu button . A: Yep . B: Yeah , yeah , that's true . B: I never understood how that worked though , but yeah . C: Yeah , it's like um yeah , it's like the mouse where you just kinda click it . B: Yeah , mm . C: You just press it . C: Yeah , and you could just click that to so if you had like the menu then you could scroll through and then click it to select . B: Mm , oka yeah . B: Yeah . D: Uh yeah . C: You know what I mean ? A: Mm yeah . A: Okay , we got five minutes to go in this meeting , so um I d I think we've actually very conveniently just uh come to uh a good point to s to sum up um . C: Okay . B: Cool . A: So um b b Kate and Kendra now go away and uh pa play play with a bit of Plasticine or play-dough , whatever it is on the other side of the Atlantic . B: Play with play-dough . D: Hmm . A: Um and actually put what we've discussed into something uh I was gonna say concrete , but that's a slightly inappropriate word um to something that we can we can see and um Andrew n can go away and th th think about how we can uh actually market this as a concept and not j not just a uh um a a simple remote control . D: Uh can I just get some things clear just for my sake . A: Yeah , certainly , of course . D: Our energy source is gonna be long term . A: I think I think we decided that we're gonna for for simplicity of , you know , manufacturing and uh maintenance that we will go for a a long term battery source um , I you know , on the basis that um that , you know , if we're going for making it a fashion statement , then uh people are more likely to change it anyway uh before i it runs out and um make an assumption that we we can aim for a battery that will last most people for uh we'll say at least five five ten years and that we'll w we will guarantee it for for five years um . B: Mm . D: Cool . D: Uh And we're having a custom chip ? B: Yeah . A: We're having a a custom chip , but given the the we've cut the functions down , um that will hopefully not be too problematic , but given that um technol technological innovation is important , then we need to , I'll say it again , technologically innovate . A: Um and uh we we , know , we must resist any efforts to uh to try and water that down um . D: And interchangeable case ? A: I i interchangeable case seems to be um um important to the concept . B: Mm . A: Um it it should be cheap , you know , if if we avoid any , you know , electrical connections . B: Mm . C: Yeah . A: And uh i you know , i if we can come up with some way of of allowing people to actually personalise it uh to whatever they want , then uh I mean uh uh this is totally new . D: Mm , mm-hmm . A: We d we don't know whether that to what extent people do it or not , but if they've at least got a a good selection of um covers that they can use anyway , and uh and if if we can keep them , you know , rolling , then uh you know , so they can get them in the supermarket when they go down to um a any of the famous supermarkets , I won't mention any mention any names , um it's uh it's good for the supermarket and it's good for us and it hopefully makes them feel better . D: And uh are we gonna have it il being illuminated from inside onto the buttons or Cool . A: Um the that I mean that's no , because we've got so few buttons that it that actually makes that redundant . C: Yeah , I think so too . B: Mm , does actually , yeah , yeah . C: Yeah , and especially for making them so like different and Yeah . B: Mm different to feel , yeah , yeah . A: Yeah , yeah . A: And the you know , that that solves one of the problems of b of battery life , 'cause that would well that would clobber the battery life , so no , I mean given the nature of the buttons we're having , it's actually uh uh unnecessary I think . B: Mm-hmm . C: Yeah . B: Yep , yeah . B: Mm-hmm . C: Yeah . C: Yeah . B: Mm-hmm . D: Are we having it that it's any angle , or is it just As wide as possible . A: As uh as wide cer certainly wider angle than than current , so that if you're holding it , you know , anyway like you're likely to and uh it's uh you know , i i it will work most of the time um . B: Yeah . C: Like this or like this . B: Mm yeah . A: Not like my my mum who points it at the ceiling and wonders why the th th the television doesn't work . A: Um yeah , I mean I d I th I sorta envisaged that if if this was the the thing , then sort of the the whole of the top would be the uh the infrared uh . C: Yeah , kinda like this whole So you could use like this and it would go . B: Mm-hmm . B: Yeah , mm . A: Um so Yeah , 'cause I mean the r reality is people are they're gonna be looking at the television whilst they're using it , the chances are , so if if they're holding it anyway , the they're reasonably likely to be holding it to use it , then uh then that that's the sort of coverage that we want . B: Mm . C: Yeah . C: Yeah . A: Um okay , d we're all clear where we go from here . B: Yep , sounds good . C: Yep . D: Mm-hmm . A: Okay , so thank you very much indeed and I'll s see you all again in thirty minutes . B: 'Kay . C: Okay . B: 'Kay .

The project manager opens the meeting by recapping the discussions of the previous meeting, telling the group this meeting's agenda, and stating what each person will do for the next meeting. Then the industrial designer talks about the components design and explains exactly what remotes do and how they operate. He also talks about batteries and chips. The interface specialist present research from the internet about user interface. He talks about minimizing the clutter on the remote, and suggests using a slide button like on a mouse. The marketing expert presents, talking about trend-watching and how fruits and vegetables are currently an important theme. They talk about making changable colors available and possibly including batteries with them. They discuss what the remote should look like in terms of shape color, and then talk about components, materials, and energy sources. Then they close the meeting. The marketing expert will be doing the product evaulation. The interface designer will be looking at the look, feel, and design. The industrial specialist will be looking at how the user uses the product. The interface designer and industrial specialist will be producing a model of the product The remote will have a long-term battery source. The remote will contain a custom chip. Will be curved, shape similar to a computer mouse, but narrower. Will have voice with fewer buttons. Will have menu, channel, power, volume buttons. No display screen. If used, face plates will be cheap. To add voice option, likely need to design own chip. However, a custom design chip is more expensive and would take longer than using an existing chip. Whether to use changable face plates.

B: ? A: Uh fourth meeting . B: We have to do what ? A: Some extra deciding . C: W what ? C: Alri alright . B: Oh . A: Well I'll show you the notes again . C: We'll see . A: Very interesting . A: Well you'll you two will uh present us your prototype . C: Yeah . A: Then um I guess that's your bit ? D: Yeah . A: I I didn't s see anything about it , so I already uh thought you uh you were to do that . A: So the you're uh . A: I'll show you how we're going to do with financing this uh design . B: Mm . C: Yeah , that's important too . C: Yeah . A: And then we'll evaluate , after after we have redesigned it . B: Bit late . A: Because uh well we'll see about the costs . A: Um we'll uh evaluate our p our uh production and then uh we can close . C: Alright . A: Well the finance uh we'll do later , so um firstly uh I'll show you the notes . A: I don't think it's very interesting . B: I think it is . A: Oh nei . A: Uh no . A: Alright . A: This is copy paste . A: So Of course . C: From me of course , yeah . A: You had some very strange layout . C: Well from us all , yeah , from all of us . C: Yeah . C: It's a nice chorus , yeah . A: Well um We ge we went through the agenda , and well we had some uh some presentations from you three . A: And uh I summarised what you said to us . A: So uh I don't think it's very interesting and go through it again . C: Repeat it yeah . A: So uh This is what we decided . C: Alright . A: It's also copy paste from what we made together . A: So we still know that . D: Okay . A: And then uh we can we can uh use the time better . A: Well uh next you two will uh present uh the pot prototype for us . C: Alright , we both uh will ? A: Yeah . C: Or one of us will ? B: Alright . C: Uh Alright . B: No you go and I'll uh supplement you . C: If I make mistakes uh you'll uh Right . B: Yeah . A: Correct . C: Uh well this is our design . C: Uh it's pretty uh much uh like uh Mike draw uh drew uh the in the during the last meeting . C: With uh the different uh perspectives of it . C: Uh we'll begin uh with the front . C: We have of course uh the the round shape uh the round uh basic shape . C: Um with uh the upper part being the front . C: Th So there's this part um which is made of hard plastic , the front . C: And uh we're we're using different colours . C: Of course for the launch we use the basic ugly colours , and later we'll put out uh more interesting covers with different patterns and pictures and everything . A: Yeah . A: Mm-hmm . C: But basically , different colours , bright colours not black , too dark . C: Fancy colours . C: Um then we have uh the lower part of the of the device . C: Uh which is of course um part of the back actually , because it's also titanium . C: You can see it also on the on the on the side view , that only this part is the front , and the rest of it , the under uh the under side uh of it , yeah , the back side and the lower part of the front is of course titanium made of titanium , and has the titanium colour of course , the look . C: Um then we have uh on back on the front uh the logo in the upper corner , uh which is uh made uh which is also part of the back , part of the titanium uh titanium part . A: Mm . B: Yeah , it's a double R_ , but It's a double R_ . C: Yeah ? C: It's a double R_ . C: Yeah the logo Uh uh it's difficult to draw so small , but it's our double R_ uh logo is in there . B: But it's very difficult to to draw that in Yeah . A: Yeah , alright . A: Okay . A: Yeah . C: Um so that's the logo in the upper lef uh right corner . C: Then we have the buttons . C: Uh it's difficult to draw again the little oval or round I think oval will be better for the for the d for the different uh channel buttons . B: Oval yeah . A: Alright . C: So uh oval , n those are here . C: And then we have the m The m Yeah the the con the the the , yeah , the t volume and the channel controls uh in the middle here . B: Channel up and volume ? C: Um um with kind of arrow shapes , which makes it also a bit more exciting than basic round or um uh uh square buttons . C: And also here are the two uh buttons we agreed on . C: We have the Okay button . C: Oh nei we uh the Okay button's here in the middle of the of the operators , of the channel and uh volume um changers . B: Yeah . A: Mm-hmm . C: And then we've here the Menu button and the And the video button . A: Alright . B: Menu for the L_C_D_ screen . C: The Yeah . D: Mm right . A: So 'Kay . C: And of course this low part , this is the L_C_D_ screen . C: Uh this is what we made of it . C: You can make uh suggestions uh if you want . A: Well if I look at it , the side the side view Oh yeah alright . B: Well , at the back Yeah . C: Maybe we maybe we should finish first uh our talk and then you can add suggestions . C: Maybe I I don't want to I don't want to suppress you but n I'll uh finish this uh quick . A: Yeah . C: Um okay I've had everything I guess on the front ? B: No the back . B: With the logo and our uh l uh No I don't think And the And about the side view um This the front won't be as thick , but again th the the drawing technique makes it very difficult to to really uh Well , it won't be visible . C: Yeah the back . C: Yeah . C: We thought about Yeah , uh the back is of course totally titanium . C: And we thought about the logo big in the middle . A: Mm-hmm . C: Just so again the double R_ . C: We have then the logo on front and on the back . D: Mm-hmm . C: Maybe that's too much but you have to say uh say that if you think that way . A: Okay . C: And the company slogan , we thought in a kind of arc shape uh above the logo . A: Yeah . D: Yeah . C: That's basically what we were thinking about , and Oh and uh before I forget . A: Okay . A: W Well I see , but Well . C: Yeah the the voice , of course , the voice recorder is uh at the bottom . A: Yeah I see it . A: Yes . C: And you can record it uh using , yeah , the the the back of the f w device . A: When I look at uh when I look at this side view , I think w when I have that in my hand , it's terrible . B: Mm ? A: If if you look if if this this is thick , and this is thin , th th then it that it lies over your hands . C: Why ? C: Well it fits uh it it it it fits the hand , mean uh the the the the In the middle in the That's the question . A: But Well what what what I what I agree is that when uh when um you have such of uh an arc in the middle , so that the the a the ends and the fronts is a bit thicker , so th then it falls over your hands . B: Yeah . D: Yeah , I agree . B: If y If you handle a remote , you you usually don't have your hand straight like this . B: You you have it a bit uh Yeah . D: It depends on the size . D: If it's kinda small , this is is great . D: But if it's it's larger , then you want to grab it . A: And how large is it ? B: Yeah . D: Yeah , that's the question . C: Uh well Yeah . C: H What do you suggest I mean we do ? C: This was Mike's prototype , and y you seemed to agreed on it . A: Well uh Well the sides I haven't seen yet , uh ? C: But now you have a totally different . B: Well , they lay there all the time . C: The size ? C: Yeah well the size doesn't really matter w I mean Side ? A: They the the the the the side view , we didn't uh Yeah . C: Uh oh the side ? C: W we we he drew the s the side , but you d you weren't paying attention as usual . B: Yeah yeah . C: Well any case , we'll discuss it now . C: Uh I think uh this is a pretty good uh good idea . D: Yeah , I agree with the L_C_D_ screen . D: You have it in your palm like this , and you can watch uh watch the screen . D: And if you have it li in the middle , your hand might be over it . C: But you you hold it like this . B: Yeah you you don't you don't grab it , you you Yeah . C: You're not holding it like this or something . C: You , yeah , y How do you call it ? C: Yeah . C: Well y y y you don't have it like this . C: You have it more like this . A: No no no . C: You you you're using buttons this way , or if you're right-handed , this way . D: Like you're holding your telephone . A: Yep . C: So you Yeah . D: Because if you have a screen on it , you wanna look at your screen . C: So Yeah well And maybe you can you can grab it a bit higher , so Well Well the the Well that's a reason to to to put the L_C_D_ screen uh of course on the upper side , but If necessary . B: Hmm . B: That way , it it falls into your hand . B: I think . A: Okay . D: Yeah , I agree on this . D: No , I don't think so . D: That's not uh the point And you might be uh You might be target customer . B: No but but Well f for as far as I can see , three of us agree and only Nils But you're the Project Manager , you can make the hard decisions . A: Yeah well uh I think uh if you t if you three uh agree then then that's it . A: Yes . A: So uh I c I c Well , we'll we we'll do it like this . C: But uh are d Can you live with it ? C: Uh Y Yeah , y y y y you said it was totally uh unusable . B: Yeah ? A: Alright , if you think that that's the way it should No No , when I I my personal taste is that I want it to fall over my hands with a thick But In the market uh No not totally . C: But do you But d you don't think this is completely unusable I guess . C: I think . C: Not totally , well Yeah but of course y you are also human . A: For me , I I wouldn't buy it . A: Let's say it like that . C: We have to take uh every everyone into account . A: No Yes but Yeah , we don't know , but that's uh that's that's that's more market research . C: So Yeah . C: Well uh who who else thinks like you ? B: Mm . C: We don't know . C: Maybe a thousand people , or a million people . A: So let it be like this at uh at this moment . C: Let it be . C: Alright . A: Okay ? C: So that's that . C: Uh any other suggestions ? A: No , I think it's great . D: Yeah . B: But what about the redesigning ? A: Comes to that later . B: Okay . A: Um you . A: Uh c You can uh Walter . C: You're very personal again . A: You can do the evaluation uh criteria on this ? D: Alright . D: Great . A: That's more useful than just speaking . D: Well , this is just a short intro . D: I'm going to do uh the ev evaluation . A: Yes . D: That's gonna be done at the end of seven point skill criteria . D: So I made a I made a few questions on the hand of uh uh the impor most important requirements and trends . A: Mm-hmm . D: And we have to look if our uh if our device uh is working correctly . D: Well , I put some questions in a Word file . D: See if I can find them . D: Uh uh uh uh mm . A: 'Kay . D: Well I uh think you have all seen uh this kind of evaluation , so uh I don't have to explain it . B: Hmm . D: Uh the first question is , uh is the device good-looking ? D: Because normal p uh most people thought that um earlier devices were ugly ugly . D: Seventy five percent of them . D: So what do we think ? C: Well d we designed it , so of course we are very Yeah . B: Mm . A: Yeah , we're we're not quite uh objective about this . D: Yeah No , I know , but I have to uh evaluate it . B: Well we designed it to be good-looking . D: So I have to take this questionnaire . C: So and we ha we have answer now ? A: To the customers ? A: To potential customers who have to take this questionnaire ? D: Yeah Yeah , but I can't can s Yeah , but uh , you know We dis we di we designed it to be perfect . C: Yeah . A: Nei . A: Oh no . B: Hmm . A: I know , I know , I know . A: But um Well we can go , uh because of the time , uh pretty quick through this . A: Uh do we find it good-looking ? A: Well we think so . C: I Yeah , I think it Well l well let's start with the beginning , just one by one . A: Uh Yeah . B: Yeah . B: We designed it to be good-looking , so Hmm . D: So But we have to be critic critical about it . D: And I have to uh take all these points and get a average at the end . D: So we we know where we stand . A: Well , one . D: 'Cause th there are some things we might have uh bi might have forgotten . A: Well so it's point four . D: Right , so Right . A: Easy to find t Two . D: Uh is it good-looking ? C: Well , I guess uh I think uh it's uh it's it's um pointed towards the youth of course , uh if you look at the design and and the colours and everything . C: That was our target audience of course . C: But it's also not completely um uh u unacceptable for older people I guess . C: Uh it's it's not f a device that Yeah , that's that's uh for older people , it's it's more that classical look . D: The titanium might be uh f for older people . D: It you put uh put a black front on it or something . C: So Uh no . C: I think Yeah they like black of course , but I think they'll uh they they think uh the the titanium look of it is also Uh I think it's also good for them , so I think we both uh have uh consider considered uh the youth and also a bit older people . C: So I think it's very good-looking and not only for youth uh young people . D: Right . B: I think we shouldn't discuss any points points that long , because I don't know how how many points there are but uh Yeah . D: Right . A: No . A: I totally agree . C: Yeah , the fourteen yeah . A: We we have to get get on , go through this . D: Right , a number please . B: Yeah . C: Is it easy to t change channels ? C: Yeah well I think so . D: So the last one is seven . D: Easy to change channels ? B: Um , no it's uh With two huge buttons . A: No , not false . A: It's one . D: Oh , sorry . D: Yeah , right . A: Well uh two ? D: Change channels ? A: Y Well we have to go through it . C: I think it's uh as easy as uh can be made . C: Uh So I Yeah . D: Right . C: You How can you make it any easier ? D: The power , channel and volume buttons are easy accessible ? C: Yeah , huge is a Yeah . A: Yep . A: Two . D: Two ? D: Alright . D: The uh device is easy to find if you lose it ? A: Well , no . C: D we d we don't we don't have uh that s Yeah . A: We didn't implement anything about that . B: Well it's easier to find than a a normal black one or something , because of the colour . B: But We have so few functions , so Yeah . A: Well six then . D: Yeah . D: Six ? D: Right . C: Well we don't have the device that beeps uh when you lost it or so , but um um Yeah . A: Are the functions easy to learn ? A: Well w I we do want we have a l f f less of an And the device R_S_I_ sensitive ? D: Yeah , I agree . B: Well , I should I think two , because the voice recorder is n not self learning . A: Yeah . A: Ah . D: Yeah . C: Yeah . D: Alright . C: Mm ? D: Two ? A: Yeah , but just do some We we I th I th I think this is too time consuming . D: Yeah Yeah , I agree . C: Are we take too much time ? A: Uh not not towards you , but towards this all . D: No . A: Th this is We you have to put it to the customers . D: Yeah . D: Right , R_ R_S_I_ sensitive ? D: R_S_I_ sensitive ? A: Uh well well a bit , so four . D: Four . D: Um Yeah . A: Yes . C: Yeah , very much . C: One . A: One . A: And features included also one . A: And One . A: Uh those uh nine uh is the fancy-looking . A: Uh we still think so . C: Yeah . A: Device fancy feeling . C: And I think fancy-feeling too , because of the titanium back . A: Yeah , cool man . B: Yeah . C: Yeah . D: Right . A: Are there enough technology ? A: Yeah well also we have two . B: Yeah . D: Yeah , that's great . A: Is the device easy to use ? B: The Two two . A: Yes we have not many buttons . C: So well maybe two because of the voice recorder . D: Well , with the uh Three . A: Two , three . B: T Yeah . A: Are the trends about fruit and vegetables implemented ? C: F Yeah . A: Well in our covers , in our fronts . A: So yes , one . C: One or two . A: Is the material attractive ? B: One or two , another two . C: Yeah . D: Nah f four I think . C: Four ? D: If you look at this No . C: Well , it doesn't really resemble any fruit , uh that's true . C: But but we have the the the the the sparkly fruity colours of course . A: Oh okay . B: Well three . D: Three , alright . A: Okay . C: And you can also have front with uh with fruit on it . D: Yeah , that's true . A: Is the material attractive ? D: But Right . B: Mm . A: Well the titanium is strong , and uh the rest f uh the buttons feel soft . B: Yeah . A: So I would say at least two . A: Okay . A: Well Yeah . B: This is the last meeting ? A: Yes , but we we have to design much more , because there was some irritating account manager coming to me . D: The average will uh come later . B: Yeah . C: I knew things uh were going uh too smoothly . A: Um Oh . C: There had to be some kind of trouble along the way . A: Uh Yes . B: Yeah . A: Well , look at the costs at this point . C: My god . A: I had to fit it in . D: It has to go to twelve , right ? A: I twelve and a half . D: Twelve and a half . A: So Well what costs a lot ? A: The sample spea costs four . C: The what ? C: The Yeah w tha that's uh that's a bit an optional option . A: The sample speaker , the s sensor . D: Out . D: That's easy . D: Kick it out . A: Kick it out . B: The what ? D: Yeah . A: We have to go to twelve and a half . D: The speaker . A: The speaker costs far , by far the most . B: Oh . D: That's some wrong info , man . A: It it isn't worth it . C: No . D: No . C: No , d th No . A: We could make two different versions , one with and one without . D: It's uh It's just extra . A: But for this So , zero . D: Kick it out . C: Yeah . A: Then we go to fourteen point six . D: What more ? A: Well the titanium I don't want to lose actually . C: No . D: Batteries are uh quite Uh no , no no no . A: L_C_ three ? A: Yeah hand dynamo ? A: Y t come on , w a remote control has a battery . B: Um Well well why why why should we use a advanced chip ? C: N Uh well we have a bit of a problem I think . C: Because uh the L_C_D_ screen . A: Well be for the L_C_D_ uh you had said . C: Yeah . B: Yeah ? D: Hmm . B: Can't we do that with a regular chip ? C: No . B: Why not ? C: Because uh that uh y because my information says it . A: Well what what's the difference between simple and regular ? C: Huh ? A: What's the difference between a simple and a regular chip ? B: Yeah . B: Regular is normal . D: Yeah . A: And simple ? C: Uh well yeah I I read something about it , but Yeah , I I read something about it , but it wasn't very clear . B: Simple . A: Nothing . B: Elementary . A: Well ? A: Your part . C: I d I didn't in include it in my report . A: What happens if we do How much do we win ? C: Single Well you have to use a chip . C: So Well you have to use the advanced chip , if you have the L_C_D_ screen . B: We we we Why ? A: One . B: We have very little options furthermore , for the Uh well we have to put that in . C: But if you have a regular chip , you can't have the L_C_D_ screen . A: Yeah . D: Yeah , we need to have the the L_C_D_ screen . C: That that's a fact . A: Well , we could say , well this special colour , that isn't that that isn't there , because the the fronts they will buy it . C: Uh Yeah , but it's only one half . D: No Yeah , but No , that's n It's not relevant . A: The special colour . B: Nah . C: Uh it d it doesn't But we d Then we have to lose the L_C_D_ screen . A: Yeah , then you s then you only have one half left . B: Yeah , you must change the chip uh back . B: You must change the chip back , Nils . D: Yeah . A: Uh yeah . D: No , Then the whole concept is uh You You can make you can make it cheaper . C: Yeah , I know but that's what my information says . C: I di I didn't uh put uh the advanced chip in there for fun . B: Hmm . B: No we oh You you we have an advanced chip-on-print , and we have an L_C_ display . C: You have to use it . D: But if you don't sell No no no no . A: Yeah . B: I think that's a bit double . A: Yeah ? B: Y we don't need both . A: No , the advanced chip is needed to have an L_C_D_ display . C: For the L_C_D_ screen . C: Yeah . C: Yeah . B: Says . A: Says , his Uh that was in the second meeting , I think . C: Well uh and what do they mean with curves uh again ? C: Because we you have uncurved Yeah . A: Well I I did single curve to Well you said s double curved , uh he , because uh I thought it's a b a bit cheaper already . B: I ? A: We can also make it flat . C: Well But what what did what do n Sorry , but What do they mean with the curves ? A: But Curved ? C: Is th Is this a curve ? A: Yes , that's curved . C: One curve ? C: Yeah , this is actually two curves , yeah . A: Yes . C: It's how you It's how you look at it . A: No , it's one curve . B: One curve . A: One curve , simple . C: Well then we have a huge problem I think . C: W t we can never get uh below the twelve and a half . A: We have a big financial problem . B: Well we make it more expensive to buy . A: Well , then we have two dollars less profit . A: Come on , if we if we if we make this fifty million , they won't hesitate to uh congratulate us , so uh By the way , we also have this one . D: If if you make people brand-aware , they are willing to pay more . D: But Because we we use a brand at the front and uh I dun at the back . C: But uh I Hey but uh I think you'll agree that uh that we that now we have this uh screen , it's it's very uh not practical to ha to consider this after we have designed the entire thing . D: If you have uh lots of uh marketing people might buy . B: Yeah or we could replace it Why why don't we replace the titanium with uh plastic coloured titanium , uh titanium-coloured plastic ? D: If you if you make it cool to have Oh , that's just great . A: Oh , costs nothing . D: Oh , alright . A: That's nice . A: Plastic is Yes , but I just got it . C: Well that's pretty uh l N not very practical . D: That is pretty stupid . C: Well But I'm n I don't agree . A: Who ? A: You want to dump the titanium ? B: Yeah well if we uh we we have to get cheaper . A: And make all plastic , then we ha then we're there . B: But then we we've got to uh run through the eval evaluation process again . C: I think I think the titanium just uh provided the the tough look and the and the And also the the older people will like it because of that . A: Th then you have a ugly , stupid , l ugly looking , dumb remote that that no-one would buy . B: Ah no no . B: It's not ugly looking . B: The looks remain the same . A: No , I don't think so . D: Y Yeah , I agree . B: Well , I do think so . A: Yes . A: And the feel , and th that it is strong , and We still we had to focus to get more people from the younger group , but not lose the one Why can't I I'll put in the report we that we think that fourteen point one is the l m lowest price you can make a remote for that's trendy d these days . B: feel . C: And because i Alright it's not our target audience , but it's it's useful if it's uh important for old people . C: Yeah . C: I think the titanium is very important . B: Yeah alright but then we we won't get there . C: Yeah we have a problem , yeah . C: W But you can better , yeah , dump the L_C_D_ screen then . B: We can dump the special colour . B: We l we use plastic . B: And plastic is already in colour I think . D: I don't think you should dump the L_C_D_ screen . C: Well what else ? C: W I mean uh Yeah . B: No , nothing . D: Or you shou It's Or change the titanium or dump the L_C_D_ screen . B: Amen . D: But I think you could better change uh titanium to hard a hard kind of plastic looking like titanium than lose the L_C_D_ screen . B: Yeah . D: Because you have lots of functions in it too . C: Yeah , well yeah . B: Yeah . C: Alright . C: I agree with that . B: But No no no no . C: So we u we use uh Unfortunately . C: Um . C: Titanium-coloured plastic . D: Yeah , I agree . C: So titanium-coloured plastic for the back . A: I I'll talk to the managers . B: W Titanium stays there . A: Titanium , I thi I think this this is this is e really good re remote . C: Yeah this is good , but it it's not good enough . D: Osl If you don't have the money , you can't make it . A: But Ah those those account managers , what do th d what do they know ? C: So we have to use the ditch the titanium , I'm afraid . B: Well No because we did not know anything about it . A: Come on . C: What do we Well what do we know ? A: Riot . C: All we want is a is a fancy design but we don't really consider the costs . A: Yes , yes . C: So Yeah al alright , yeah . A: One and a half Euros . C: But we have to deal with it now . A: Hmm ? D: So s If you don't have the money , you can't make it . C: So So Titanium gone and add plastic . D: So this is too expensive . A: So ? D: So we have to make it cheaper . D: Right . B: Yeah , but then we've got money left . C: And on plastic times two and then we uh are there ? A: Well , no it's just uh all plastic . C: No No yeah well Oh six . A: Well alright . A: Huh . C: A lot of plastic , yeah . D: It's just free , man . A: Four . A: So But then we can add the special colour ? C: No two for the to make it clear . B: Yeah . A: As we have money over uh left . B: Yeah . A: And we still have money left . B: W Well I think uh the case is double curved then . A: What do we want , guys ? C: I want gold plating . C: No no um We have we have to uh fill W we ha No no no , but th that's not f um Well you can you can double curve , if you don't have titanium . D: Yeah right . D: I want chrome . A: Yes . B: Because you y have that curve and you have that curve . A: Y Oh no . B: Yeah well uh Well y we have curves in all directions . D: Well , th that that is the problem . A: Alright . A: Safe . C: And that we dropped , so it it can be done . A: So alright . C: But it's pretty funny . C: We we do want to reach twelve point five . C: But it isn't bad to to to stay at eleven . A: Finance ? B: I mean , this this ain't titanium , but it looks like it . C: We get more salary , if we make if cheaper than twelve uh twelve and a half . A: Well , guys ? D: Yeah . A: Guys ? A: We have to dump our titanium , and we'll hate the managers for that , but now we're going to evaluate our project , of uh project , project . D: Shoot . C: Objection . B: Pro project . A: Well , satisfaction on for example , are we satisfactory about our creativity ? C: Well I can't get no satisfaction , but uh I think it's uh Well in in if we consider the costs then this is the best , yeah . D: Yeah . A: I think it's terrible that we got uh those costs at the last moment . B: Yeah . B: Yeah . D: Yeah , me too . A: That's really bad . C: Its it's uh ridiculous actually , but Which isn't very practical , but that's the way . A: But that that that's that , yeah that's a reason , but also for our creativity . B: And uh unrealistic . A: We had um nice design , and then you get the cost , and you had to dump all your creativity . B: Well we we we used our creativity , but we just had to adapt it to the costs . D: Right . A: Yeah . B: Nei . B: Uh no . A: Well , alright . C: Uh-huh . A: Uh leadership next . B: Terrible . A: Uh teamwork ? D: Leadership . B: Leadership ? D: Well it's It was very democratic . B: Well Yeah . A: Uh yeah well I think so also . B: Yeah . A: I al I I've uh filled that in in a the questionnaires uh each time , so Well the managers were terrible . D: Yeah yeah . A: So , with their all their useless requirements . A: But o alright , the teamwork ? C: Well uh they they didn't think of the requirements . C: It's the requirements of the user , uh I guess . A: No they said , oh we won't d uh we won't uh use teletext , uh we won't use the D_V_D_ . C: Yeah . C: Yeah but they base that on on the user specifications . A: Alright , teamwork ? D: Well Yeah , think so too . A: Well great I think . B: Right yeah . A: Uh well what do you , what did you think about the SMARTboard ? C: It was a complete disaster . C: No Uh it it it uh it is uh No it's other way around . D: Yeah , I don't like it . A: Well It's also a It's both the SMARTboards . B: No , that's a SMARTboard , and that's a digital pen . D: Yeah ? B: Or not ? C: That's the SMARTboard . C: That's the digital panel . A: I liked this SMARTboard , but I hated that one . D: This this this isn't a SMARTboard , right ? A: Well it's both a SMARTboard . C: That's that's the smart A televi Yeah . D: Yeah right . D: B but you This is just a large t large television . B: Oh they're both SMARTboards . A: No . D: You u you use the Yeah , but you ca This is just a beamer function . A: It's both a SMARTboard , but this one is used for a desktop , and that one is used to to draw . D: And here , on this one , you can uh draw the pictures and things like that . A: Well , wi w which one did you like ? D: But That one . C: Yeah . C: Left or right ? B: Yeah . A: That one . D: That one isn't accurate . D: It just doesn't work . A: Yeah . D: You can Yeah , but I think there's a big distinction between the these th I don't need a SMARTboard . B: But I I think this is meant by the digital pen . A: Yes . A: Th that is so . C: Well I didn't use uh Nei It it's much m But uh you can uh I I sent it about three times now . B: Yeah . A: We're now talking about the SMARTboards . B: Well we we used that one , and we needed it . D: Yeah , but give me a beamer . B: I think . D: That's uh that's much uh much cheaper . B: Yeah alright , but Yeah I like that one , but that one is terrible . A: Or install a laptop to a beamer , or have this one standing here in an I I like it . D: Right . A: Okay , alright . C: Uh a green uh board with uh chalk is much more useful than that thing . A: Yeah . D: Yeah . A: Yeah , it is . C: The simple uh sch school board . A: So And uh the digi the digital pen ? D: I agree . A: Did uh did you like that one ? D: No . C: I I didn't use it . C: I wrote things down but I didn't import it into my laptop . A: I used it uh just to check it out , but uh You you can't send that to anyone , because you you've scrabbled something on a page for yourself , and then you're going to send it , yeah . D: Yeah . C: That's the W But also y you write things down . D: Yeah . D: It isn't practical . D: Right . A: Well , no . C: And i you can also bring your your your note block . D: Your notepad . C: So what's the what's the th what's the point of importing it into Yeah alright . D: Yeah . A: It's , no , it it's useless . B: Well I I drew this . B: Mm . B: And I made a mistake . B: But it it would have been uh useful , if I I could show this on the screen . A: Yes . A: For drawings , yes . C: For drawings , but not for personal notes . B: Yeah for drawings . C: I think that's not very Uh I mean you can bring your paperwork along and p Well of course if you have a lot of paper If you've If you've Yeah I understand . B: N notes mm . A: But But for notes , it i you you have to put that in a strict Uh you have to put a name , standard date , and all those things . D: Yeah , it might be useful for drawings . D: I I agree on that . B: Mm . A: And notes uh for a meeting are very strict . A: So if you uh were to write them down for yourself , and then put that in your computer , you still have to type it over to Word . D: Yeah , right . A: So it doesn't d doesn't have any Yep . D: That Stefan use . C: But I think uh d this option is only useful if you've got a lot of paperwork . C: You can't It's not very uh ni Yeah well a lot of documents are Yeah . D: No , I don't think so . D: It's it's only useful if you have to draw something . B: Yeah . B: But then uh it's really useful , I think . D: Yeah . A: Alright . C: Mu Yeah right . A: Um etcetera ? A: Well uh the laptops ? D: Yeah , great . A: Of course great . B: Yeah . D: Yeah . B: Hmm . C: Can we keep them ? A: Yeah . C: Uh . A: You can . A: B by my Yeah . D: Wireless uh wireless things . B: Thanks Project Manager . A: Other uh things we used here ? A: I hated the cameras , I hated the microphones . D: Well these chairs , man . A: But No No . C: Well did you really uh Did you really take uh take those in account ? D: Really great . C: I half of time I didn't notice they were there . A: No . A: I haven't looked w one time directly at the camera . C: So But we shouldn't talk about that . A: I don't care about it . B: Well I did . C: Because this is a realistic environment . A: Well w why not ? A: Uh etcetera We N new ideas found ? C: Right . C: Okay . A: What kind of ideas for n a future schedule What ? A: For future um meetings you have got ? B: Well I missed uh the option to uh to email , yeah . D: Communicate in between . B: Email or chat or something . D: Yeah , right . A: Chatting and emailing . C: But yeah . C: W well th that's just the the environment they set us up f with . D: Yeah . C: So Well , for drawing for drawings . B: Yeah alright , but that's one n new idea . D: Yeah , I agree . A: Well , new ideas found by this . A: Not . A: Nothing . D: Well , more more information in the beginning . A: We don't want this . A: We hate this . B: Yeah . D: That's For people who uh sketch th the whole day , I can imagine that it's useful . A: Digital pen is useless . B: No it isn't . A: So Yeah , for drawings . B: Yeah . C: Yeah . B: So it isn't useless . A: But uh two t But uh th then you have to have a lot of drawings , because if I had a company and I'm going to uh buy those expensive huge expensive uh things , I and I have to w pay those uh papers uh that are expensive , I'm not going to uh Well th then still they they they should have a a nice graphics programme on the laptop . C: Well No But it's still an expensive uh expensive But if w Yeah . B: Yeah . A: Because this is huge uh this v very very uh expensive paper . D: Well Yeah , I agree . B: Well you you can't you can't draw on a laptop like you like you paint of or draw with your hand . B: With the mouse it is No . A: Yeah . C: Well and if And but what if uh maybe this this board uh SMARTboard is malfunctioning or someone . D: Mouse is ju just isn't working if you're sketching . B: Uh indeed . C: But suppose it was working correctly , what uh would it be useful then , if it wasn't off all the time ? A: Well no . A: I hated to draw like that . C: A Really ? A: You you can't draw anything uh neat . D: Yeah , but he's saying if it is correct , and you can draw very , yeah , very precise Yeah , mu It saves time . C: Anything you want . C: Any b b Yeah . A: I if it if it would be perfect following . C: L li li Yeah . A: Well th th then still it's it's it's very expensive uh towards a a just a green uh school board . C: Well it isn't , but maybe that thing is uh is Yeah , board , a school board , yeah . B: Yeah , but but then you can uh save it in instantly , and and and re-use it , and uh Hmm . C: Yeah . A: Yep . C: I it has It is useful . C: Yeah . A: Yeah yeah . C: This uh if it works correct , maybe this thing this thing is just malfunctioning . C: So uh if we get in uh if we get another one and you make sure it does work , I think then it's pretty useful . A: Yep . A: Yeah . C: Because uh yeah you can draw t things quickly and uh clearly for anyone uh in the discussion room . C: And then you can save it immediately . A: Well , they are now . D: Celebration . A: It is . A: So , congratulations crew . C: Did you type that ? B: Hmm . B: Celebration . A: Se Finally my beer . D: Well Yeah . B: Yeah , we can go to the bar and uh with our newly earned money . A: Well , that's it I think . B: Yeah . A: Um I don't know how long we still have . A: I dunno how long uh we had for this last meeting . A: But uh Well yeah , it is a bit uh Well we still have to make the end report and uh all those things . C: Maybe till four o'clock or something ? C: Well dunno . C: Yeah . A: I have to do that . D: You better get started . A: I Di did you um save this one in the folder ? B: Oh . B: No . A: Can you do that ? B: No no no no . C: No we must save this thing , yeah . C: In the shared map map . B: But Nils you've got some work left . A: I don't know what you have to do . C: Map , is it a good word ? C: The folder , yeah . D: Huh . B: I have to go to a physiotherapy . A: Yeah . A: Oh it worked . A: Two times quick . B: Wow . D: Oh , alright . A: Cool . C: So it is useful , yeah . B: Yeah . B: It is handy . D: Oh great , man . C: No but uh Radical . D: I'm gonna buy one buy one for my bedroom . A: This is nice . A: Uh D design . C: Yeah . C: Do you believe it yourself ? A: S Oh . A: He saved them all ten . A: Well alright . A: Um Yeah . B: Well they they wanted everything we produced , so My big bird . C: They also want to see my cat and his rabbit , and uh Your big beautiful bird . A: Well Where is this ? C: Maybe the pen is just uh uh broken and the board isn't . C: Of or the other way around uh Yeah I think so too . D: Maybe you are broken . D: You know . B: I think you have we have to make clear to her that we are ready . D: I think she's listening . A: I also think so . A: She already knows . C: Who is she you're talking about ? C: Oh you mean our uh coach , our f personal coach . A: She ? A: Big brother . A: Our manager . C: Is she also our accountant ? C: Is she responsible for sending that information so late ? A: Yeah . A: I don't think so . C: Oh . B: Close your laptop . C: Because then we have to confront her with our Yeah . B: So she can see we're ready . D: I feel watched . A: Alright . B: Yeah . A: We put the fashion in electronics , but we couldn't because of the costs . B: Let's take this remote into uh production . A: That that's the title of our uh end document . C: That that's our new slogan . D: Yeah . C: Yeah , I like that . A: We couldn't put the fashion into the electronics . C: Blame our accountants . D: Do that . A: Yeah , that's a nice title . D: Yeah . C: But we couldn't , yeah . D: Very catching . A: Oh . C: Well I th Yeah . D: I'm sure management would like that . B: She's on the move . D: Oh , that's just great .

The ID and UI presented the drawing of a prototype. It is rounded, with the front made of hard plastic in different colours. The back, as well as the lower part of the front are made of titanium. The back has the logo and slogan of the company engraved in its middle. The buttons include oval digit buttons, arrow-shaped channel and volume controls in the middle; below those, is the menu (for the LCD) and the video button. The LCD can be found at the lower section of the device. After the presentation, the product was evaluated. This was done on a scale of 1(excellent)-7(very bad) on fancifulness, ease of use, finding the device when it is lost, hi-tech features, incorporation of fashion trends, and ergonomic design. Because it was over budget, titanium was replaced by plastic and the speech recognition was discarded. They thought it would have been more sensible to have the component costs before the prototype design. Finally, the team evaluated the project process in terms of creativity (generally satisfied), leadership (the process was democratic, not happy with management), teamwork (happy with it), and means (SMARTboard was 'a disaster' and the digital pens only good for drawings). *NA* Despite disagreement regarding the position of the LCD (top or bottom), the screen was left at the bottom as it was in the prototype. The sample speaker was taken out to bring the cost of the prototype down to the original budget of 12.50 euros. They also decided to replace titanium with similar-looking plastic for the same reason. There was criticism for the shape of the remote (thicker at the ends, thinner at the middle). The project manager still disagreed on the position of the LCD: he would prefer it to be at the top. The total cost of the prototype was 18.6 euros. The team had to discuss which features should be discarded. The only way was to go to a regular chip, but that would mean losing the LCD screen, which was integral to the design. Replacing the titanium with plastic would have a detrimental effect on the looks of the remote. The team discussed the possibility to leave the remaining cost at 14.10. The SMARTboard was considered a disaster as they could not draw, and the digital pens can only be useful for drawings. Some people thought that there was no advantage to using the SMARTboard instead of a normal blackboard and chalk, although you can save and reuse things with the former.

A: Okay , welcome to the second meeting of this uh design group . A: Um I'll briefly go through the uh notes of the of the last meeting uh just done in in note form and I haven't attributed anything to individuals , because we're working strictly as a team here and uh n nobody's working equally , so uh . C: Sorry . A: Um we we s we saw that the the problems with existing remote controls were the uh b a boring shape and boring colour . A: Um and and we s we saw that the um what we needed to do was to to make sure the device um controls several items , that switching was easy , that you shouldn't need to point the thing at uh anything in particular , um that it need to be contoured to make it interesting , that the keys might be concave , simply because that hasn't been done before that we know of . A: Um should have interchangeable fascias so people can personalise it , um illuminated so that people can see it in dark rooms . A: Um and that people might want it as as in addition to their existing remote controls . A: Um and that it sh it should just always work , whenever you uh um mm uh use it . A: And that it shouldn't be too small , mm that it it gets lost . A: Um . A: Now uh uh I'll shortly ask for for three three presentations . A: Uh before I do that , however , I will go through some new project requirements that um the the management have placed on us and uh will be challenging in terms of what we discussed at the first meeting . A: Um the uh the ma the management has had it's own thoughts on this and uh the they don't necessarily agree with with what we uh we thought . A: Um and and then we'll as a result of that we will then talk through the the functions that we see the the device um actually b carrying out , and we have uh forty minutes to do this in and I uh Anyway . A: Okay . A: Now , the n the new requirements are um the the management team see that um teletext is no longer of any importance given the uh the rise of the internet . A: Um and and they want it only to cover televisions . A: Um now , what is not q quite clear from their directive is whether they mean th they don't want it to cover teletext or whether they don't want it to cover , you know , videos , D_V_D_s , um satellite boxes , which uh I mean we saw as being fundamental to the uh to the exercise . A: The um the actual wording of the directive is that it should cover television only . A: Um and on that basis um I I think we we need to bear that in mind , um but possibly uh keep at the backs of our minds that the reality that people even when they uh no longer they don't look at teletext anymore , they certainly do look at other things . A: Um the device has to incorporate the company logo and colours . A: Um the the logo uh being at b the bottom of the screen there , the the the two R_s in grey against uh a yellow background . A: Um now this doesn't necessarily mean that we have to give up some of our ideas about making it attractive to the t to the market . A: But uh do do introduce some some constraints as to how we might do that . A: Um it also has to be simple , which to some extent goes along w with the first one , and that we've already said that it must be simple 'cause that's what people want anyway . A: Um but they also want it to be simple to get it to the market quickly , which um mm uh is is is their choice , but uh um we we need to talk that through . A: Um okay , so uh after the meeting it'll be summarised and uh um notes sent out and uh etcetera . A: Okay , so we'll first of all mm have individual reports from everybody . A: Um again I there is no order of precedence here um so I I I'll leave it up to you to who who who thinks they would like to go go first ? D: Uh I don't mind . A: P fine . D: Uh can I steal the cable ? A: Oh sorry , you can indeed . D: Cheers . D: I got a how do I start there ? A: Oh , if you click on the um uh the one that that looks like a projection screen , no the one to the right of that . D: That one . A: That one . D: Cool . D: Well these are functionality requirements from the our our guys down in the the research lab . D: Took hundred people and covered all the aspects of what um is needed by people and what they want to see . D: Um everything kinda from functionality and how individual functions are how mu how how often they're used and how much their necessary and stuff . D: And general opinions about current current remotes . D: See that , as we kinda noticed , seventy five percent of people find their remote controls ugly . D: So some kind of a new style should be incorporated that's less ugly . D: Uh along with um looking less ugly , if it looks better , eighty percent of people said they'd spend more money on it . D: Which is a a plus for us , if we can make it look better , it'd be uh more cost effective and we can put the price up . D: Current remote controls do not match the operating behaviour of the user . D: I can empl I kinda take that to mean as um they they don't uh they , yeah , they only use they only work for the television or yeah like as in in my flat I've got six remote controls for a stereo system , a digital box , a D_V_D_ player , a video player and T_V_ . D: If it was uh I mean th my behaviour is to use multiple things at the same time and multiple remotes aren't really matched well to my behaviour . D: Uh again , seventy five percent is seventy five percent of users say they zap a lot . D: I took to mean that they just they use it a lot , they use it regularly rather than standing up and manually change channels or volume . D: And uh yeah , uh I think the big issue is fifty percent users only use ten percent of the buttons , 'cause uh wh if we got a remote that like well we'll have some buttons taken off by the lack of teletext , but uh oh and we're going to see uh on the uh that some of the functions like audio settings aren't h hardly ever used and used very aren't considered relevant by the user . D: So I think maybe fewer buttons , which also make the design look sleeker , I dunno . D: Uh um yeah and uh frustrations of like people losing remote control . D: I dunno maybe some kind of system of you press a button on the T_V_ or maybe that's b it would have to incorporate , but like some kind of system where you can f use something else to find the remote control . A: Mm . D: Maybe like it'll beep or something . D: And um , yep , the uh time taken to learn new remote controls is Uh don't want to make it too complicated , easy to use for uh new like first time users and stuff . D: And uh repetitive strain injury , I suppose we should make it more comfortable and make ma possibly even use have to make it , yeah , fewer buttons , like I was saying about the whole mice the mouse idea of it feels more comfortable . D: Maybe don't even have to hold it as such . A: Mm . A: Gosh , must be some telly addicts out there if they get R_S_I_ from their television remote , is all I can say . D: But uh yeah . D: It also asked um if we would if people would pay more for speech recognition and younger people say they would . D: And uh there was another section on our on the report for uh L_C_D_ displays , but the data wasn't there , so . D: I don't actually know what the results for that were , so . A: Mm . A: Right . A: Mm . D: May be incrementally emitting , but yeah . A: Yeah , I must say that um the uh I c can't remember what um f you know phone service I was using the other day , but that had sorta speech recognition which worked uh remarkably well , so that is indeed a uh um a thought and it it cuts out uh I was was gonna say , you can't get a lot of R_S_I_ , j just get jaw ache . D: And uh it would cut out the R_S_I_ as well if you Yeah , um oh yeah , so possibly the speech recognition is possibly something could add into the design . A: Okay , sorry . D: Oh , I've got some other things I couldn't fit onto this presentation . D: Um . D: You see this okay ? D: Almost no ? D: It's sorry it's a bit . D: I'll read out to you . D: Uh functionality , uh like people's opinions on functionality , the relevance to the remote and how often they're used . D: So um like the power . D: Using the using the d swi the power switch to switch on T_V_ is a high relevance of nine , but it's not frequently used . D: You see what I mean ? D: Whereas channel selection , which is very high relevance is used the most . A: Yeah . A: Mm-hmm . D: So m we can maybe even start to cut down on or I was possibly even thinking of a design that maybe some of the buttons are hidden from everyday use . D: Maybe like uh a folding ledge or something . D: So that we can maybe go into the channel settings and the audio settings , which are low relevance and rarely used . B: Mm . D: And keep the v volume selection and channel selection very easily Oh yeah . A: Mm-hmm . C: It could be oh uh I was just gonna say uh maybe like the flip phones that they use ? A: I mean Yeah . C: Have you seen the new mo mobile phones that flip out and they have the like texting , and then the numbers on one side , so you could have the most used buttons on top and flip it out or something . B: Mm . A: Mm . A: Hmm , hmm . B: Mm . D: Yeah , like the one that like slides back and the buttons are concealed underneath . A: Uh . C: Yeah . A: Should we actually bite the bullet here ? B: Mm . A: If people really don't use those buttons to any extent at all um remove them altogether . D: Just remove them completely ? C: That might be the Maybe i Yeah , have a big kind of like the satellite box or the cable box and have it just go on the T_V_ and then it doesn't matter where in the room you are , you won't lose it . A: We we could actually have we could actually have a remote control with um I wonder whether we could get the remote control with no buttons at all if we went for voice recognition , given that um the Um now the the age structure we were looking at um I mean w we had usage by age structure , what we didn't have was what proportion of people using remotes were in those particular age groups . A: Now do we know whether they Forty no sorry for forty five to fifty five age group , uh to put myself right in the middle of it , um u use remote controls to a great extent . D: Uh yeah . A: Yes we That would 've speech recogn right . D: Um no this is for pay more for speech recognition . A: So , we're looking at um well again , we don't know the relative proportion the relative numbers in the age groups . D: Yeah , that's true . A: If we wanted something different , truly different , then the buttonless remote control w would be it . B: P Well the only problem I can think of with that is if you've got a lot of people that don't wanna be bothered learning how to use new rem remote controls . B: If you just kind of take away everything that they're used to knowing , that's gonna be quite a change . A: But if you just lift it up and say , channel one or B_B_C_ It c well it I can I can see technical problems with that in terms of the , you know , the sound from the television , because if somebody actually on the television says uh uh , you know , I_T_V_ and you're watching B_B_C_ then then it might um change itself , so it probably needs to be um possibly actually need a button on it just to activate it . B: It might Mm . D: Or even I mean you could even just have it left on . D: You could just put it down once on top your T_V_ and never have to Yeah . B: Mm . C: No . B: Yeah . D: B_B_C_ one . C: Oh . B: Yeah . C: Yeah , that's true . D: Oh yeah . A: Or or something just to identify that you've lifted it up and it's use . A: And and then just say , oh I don't know , a thought and and then uh I mean that that would certainly be uh truly different . C: Yeah . A: Um 'cause uh you know audio settings , nought point eight percent . A: I mean if they weren't there , would people miss them ? D: Mm-mm . B: But look at the importance of them . B: The volume settings . D: Relevance of two out of ten , yeah . A: Vol volume , yes um th w we need to s identify things that people actually need and and it's a function of frequency and relevance . B: Yeah . B: They're not used often but they are quite important when they're used . B: Yeah . A: And um I would say ignoring ig ignoring power for the moment , um the channel and volume and th w w given given that we've been told to ignore teletext . B: Mm . D: Yeah . A: Uh channel and volume are the only ones that uh would appear to be essential . D: Stand out . A: Um . A: So we if we can design something that that looks interesting , know , or looks different , um incorporates the the logo and and the colours and um we can still have our interchangeable fascias even if it's the yellow and grey , um and uh I dunno , buttons or or buttons as an option . D: Uh I just had a thought actually , sorry to interrupt . A: Do , please . D: Uh you were saying about um it could technical problems of like uh someone on the television saying a channel number and it changed we could maybe have like an activation word . A: Mm-hmm . D: 'Cause I've seen I've seen this used on computers before , where you just you address the remote , you address the computer , and then give it a command . A: You cer certainly could . B: Mm . A: Depe uh i depends whether um if we want to make this so simple that anybody can walk into the room and lift it up and say B_B_C_ one . D: Oh I see . D: Oh yeah , I see . A: Um okay , I mean you could print actually print it on the uh device itself . D: Mm-hmm , yeah . A: Um . D: I mean I'm just thinking of the point of view of peop you could still like lose this remote . A: S th this I th that's always gonna be a problem I think . D: Mm . A: Um and I I I s so I suppose one um could make it so desirable that if people lose it they immediately go out and buy another one . A: Anyway , sorry , carry on . A: Do you want to just carry on with or no no , no uh b I was in the middle of in the middle of your report there . D: Oh no I I interrupted you , sorry . D: Oh okay . D: Um well , I was just kinda wrapping up there . D: Yeah , I was thinking um , yeah , maybe such things are relevant . A: Mm okay . D: We could make things much more f I think the the eighty percent of people would spend more on uh a remote uh that looks better , combined with uh decrease the or take out the limited functio functions that we don't really use much . D: alright take out teletext , but as for channel settings and stuff it might it might um turn people somewhe peop some people that want the whole functionality away . D: But , since if we're marketing a more kind of fashionable approach then it'd it would be fashion and fashion over practicality . A: Mm-hmm . A: S s we could we could make it dual function voice recognition and still have buttons on it um 'cause we're Certainly could . D: Oh , we could , yeah . D: We c yeah , we could even have it as like a yeah the buttons control this and the voice functions control the f things that you would do all the time , so . D: So uh yeah , if we could uh power on and channel selection and and volume selection , wouldn't have to really Yeah and probably it would look better as well . B: Mm . A: Yeah , yeah . A: The I mean the the advantage of doing away the buttons altogether is it makes the thing cheaper . A: No , it cou certainly opens up the possibility for making it uh , you know , visually very distinctive . D: Yeah . A: Um 'cause you know , it does not have to be a oblong box . D: yeah . B: Mm . D: Lined with numbered buttons and Uh yeah , yeah , that's everything . A: Mm , yeah . A: Okay , who sorry , have you have you finished there Andy ? A: Yep , yep . A: Um given that we've already had a extensive discussion uh . C: Okay well , I can do mine . B: Hmm . D: Do you want the cable ? C: Yeah , let's see if I can make this work . C: Um . B: Oh , you have to hit like function and F_ something . C: Oh . D: F_ eight . B: F_ eight . C: Is it doing Okay . B: Dunno . D: Uh , give it about twenty seconds , or so . A: Ah , there we go . B: Oh yeah , it's going . C: Oh okay . C: Okay , so this is just about the technical functions . A: Alright . C: So the method , I looked online for examples of other similar products and then just kind of was trying to brainstorm some possible design ideas and um identify what the necessary things are , what people are what you really wanna have a remote control do . C: Um and then there are two different kinds that I found . C: There's a user centred one and an engineering centred one which I will have pictures of and then we kinda have to decide which one this should be . A: Mm-hmm . C: So these are the two different ones . C: This one um this is the user centred , it has uh quite a few mm uh um fewer buttons and then this is the engineering centred , which has a lot more buttons , and probably this is one that people complain about , about having too many buttons that you don't use . A: Mm-hmm . C: So basically , what a remote control is is you it's to send messages to the television set , you know , turn on , off , switch the channels and the volume and things such as that . C: And so for this product it's gonna be television only , and then it has to have the uh logos for the company and the colours . C: And so , for my personal preferences , I think this one is easier to use and has quite a you know , fewer buttons . C: Um we want something that sends messages easily to the television and I was kind of wondering about this example that they have . C: It looks kind of narrow at the top , and I was thinking maybe if it were wider at the top , then that would be easier . A: Mm , yeah . C: Um and so we have to decide what's gonna make our product different . C: E the unique style , maybe have it light up so it's visible in the dark , um the changeable face-plates , and the lighting up and visible I was when we were talking about havi losing it , maybe to have a button on the television that you press and it maybe if it makes a noise or lights up or something like that , so it's easier to find if someone has hidden under the couch or something like that . C: So that's my presentation . C: Yeah . A: Okay , can I um I'm actually gonna use the um it's gonna cause great technical problems over here . A: I'm actually gonna use the Yes , rather than the uh the the traditional in fact , um I won't even go that far . C: F they probably clip to you . B: Oh yeah , they might be movable . D: Yeah . B: Oh yeah , they're all they're not connected to anything on the table , you just leave 'em on and walk around with 'em . A: Um something like this shape , you know , sort of something that you can that's sort of a more vertical shape , um that you you sort of hold in your hand , um , well I'm trying to think uh uh uh l uh l such as I mean um something you hold up like that , possibly with a couple of buttons like that , but with the the entire top with the , you know , the uh the infrared or whatever source . B: Mm . A: Uh so that you know , it's flying off in all directions , so that uh um uh again the n need to look at the the the technicalities of um actually achieving that in terms of whether the , you know , the power requirements of the uh such a source , um you know , compromise the our our need for uh you know , it it being um mm permanently uh you know , available . B: Mm . A: Uh whether whether different technology um I mean th all all these remotes are presumably infrared , and like they have been for a long time . A: Uh we we possibly need to be looking at at at something different , um you know , short range , not like the old uh radio remote controls where you'd change next door's telly when you change yours . A: Um but uh uh I think basically i if we're going for i if minimum number of buttons is our priority , then we should , as I say , r know , really bite the bullets and and reduce the buttons to absolute minimum , you know , possibly with backup channel and volume buttons and on off . A: Um and nothing else . A: Um so that it can al it could uh almost end up like that , but again , except that um you know the risk of losing it . A: Um anyway okay um so Kate , wh what are your uh your thoughts on this ? B: Yes , mm . C: Oh . B: Which one does this plug into ? C: Hmm I think it's all there . B: That one . C: H Oh yeah . B: I can't did you could you see it on you screen when it That's not cool . C: That's kind of strange . B: Oh well . B: Anyways . B: Um alright , yeah , so um I'll just do my presentation on the working design uh . B: Oh there we go . B: Okay um just at the m yeah the whole sort of method of how the remote control works . B: Uh the basic function of the remote control is to send messages to another sh system , the the T_V_ or the D_V_D_ player or whatever . B: Um and it does this uh by well , you need to start off you need an energy source and this energy source will feed into an integrated circuit chip and the circuit chip is the part that actually composes the different messages uh within the remote um which will then be sent to the uh the television , the D_V_D_ to tell that what to do . B: Um and you need a user interface , which controls the chip and thus the messages and uh the user interface is that's basically just you kn the s sorta design of the actual remote which you hold in your hands and what buttons will be on it . B: Um Oh shoot . B: Okay . B: Uh just general findings . B: Uh what we need uh technically speaking for the remote control is some sort of energy source , uh some sort of user interface , which I think we've mostly been talking about the user interface and the design of that . B: Um a circuit chip within that to uh control and send the messages and um a sender and receiver . B: And um oops . B: Uh-huh . B: This is just sort of a little schematic diagram of what we're looking for . B: Uh this just kinda represents the energy source which feeds into the circuit chip uh which maybe then we could have that feed into a switch which would send signals f to um a subcomponent and on to a light bulb between so it'll light up once we start once you start pressing buttons . D: Hmm . B: Um also send signals to the um infrared bulb , which will be the part that actually what ? B: Sends signals to the the television . B: And then you've got your happy little T_V_ watcher there . B: And so my personal preferences I I just think we need sorta big uh energy source that won't die out , uh perhaps some sort of rechargeable battery or a battery dock you could place it in , so it'd constantly be charged , so you wouldn't have to uh be worrying about it running out of batteries and not changing channels for you . B: Uh a wide range uh sender-receiver , so that you can hit the buttons from basically anywhere in the room , and the channel'll still be changed . B: Uh also definitely a user-friendly interface um and I think we've all sort of mentioned adding a a locating device on it , so when it does get stuck under the couch cushions , as they inevitably do , you can find them easily . B: And that's pretty much it . A: Okay . A: Uh it seems seems to me there are a number of fundamental decisions to make before we um I think your point about the the big energy source is uh a very valid one . B: Mm . B: Mm . A: Um I don't suppose we've got any statistics on the the life expectancy of uh remote controls , particularly sort of independent ones . A: Um given you know , the number of things you buy these days , which you know , have a a a lithium whatever battery in , that's uh , you know never needs replacing . A: Um perhaps we should have the the disposable remote control , uh um you know , one some sort of typical usage . A: You know , the the the battery will last know , five , ten years . A: By which time I mean when all's said and done , the digital television will be taking over in that time scale . B: Mm . D: Mm-hmm . A: Um uh uh p perhaps we should , know , reduce the uh , you know , the sort of moving parts even more by not even having a battery compartment and uh Yeah , and if if anybody manages to run it down , we'll we'll give 'em a new one . B: Just having one that's guaranteed to last five to ten years ? B: Oh , cool . B: Yeah , fair enough . A: Um it's , you know , it's what it saves in cost and you know there there's a well , it's actually a marketing gimmick . A: I mean it's hardly a gimmick , it's uh it's totally practical . A: Uh so I th think you know the idea of a rechargeable one is um uh unless you're really high tech and it sort of just recharges itself if it's n by , you know , magnetic waves or whatever , if if it Yeah . D: It could have like uh know like a cordless phone in your house it s got like a base that sits there all the time . B: Mm , mm . A: Are are people really gonna use it though ? D: I suppose , yeah . C: Yeah , people are pro I would think that people might forget I mean people forget to put their cordless phones back on there , so . A: Um . B: Mm yeah . A: I I th I think Yeah , it's um I mean I know that somei times my my wife goes out in the morning and says oh I should have put the phone on to charge and then then she's had those for so long that if she hasn't worked that out by now . B: Mm-mm . D: Yeah . B: Mm . A: Um . B: 'Cause I only remember to charge my cell phone uh when battery dies . B: And that's pretty much yeah . C: Yeah . A: When it yeah , wh when it's died is a problem . B: Yeah , when it turns itself off , that's when I plug it in , yeah . A: Yeah , yeah , yeah , so uh um what so wh what what do we think about the um the the permanent mm battery ? B: Yeah , think that's a good idea . D: Uh . D: That sounds pretty good , yeah . C: No . A: Is the uh you know , we we we are really going for the ultimate in ex uh external simplicity here . C: Um . B: Mm . A: Um you know , cut cost within the manufacturing and uh you know , if we have a high tech interior , then then that that sh may well be cost effective . C: Do they make batteries that last that long ? A: I mean th th certainly . A: Um I can't think of anything off the s top of my head , but there are certainly things that you buy . A: I mean calculators for example . B: They usually have the little light uh source , I dunno what the heck they're called , the but yeah , the little cells that Yeah . C: Yeah , they have that little solar Yeah . A: Som well some do , I mean th th but there are battery ones that um are you know , sort of permanently sealed . D: Mm-hmm . B: Mm . A: In in fact I'd Yeah , uh uh Yeah , I I mean th th this needs going t into the technology a bit . B: Most of them , don't they have sort of a combination of the two , like when there is light , they'll work off the light , and if there isn't , they'll kick into this battery , so we can maybe do something like that whereas there is a battery , but if there's enough light , then it's using the light , so that it's not actually draining the battery all the time , but you will have the battery there for when you need it . C: Mm . B: Mm . A: I mean the the actual time that a remote control is actually operating I would think is i is is probably , you know , no more than minutes in its entire life . B: Mm . B: Oh , it depend if it's uh depends who who's using it , who's just sitting there clicking clicking clicking clicking , yeah . A: Um . C: Yeah , some people are Yeah . A: If , but I say if if people are getting R_S_I_ from it then uh then uh then then perhaps we're looking at the wrong market n Right . B: Yeah , then they're clicking a lot , yeah . C: Yeah . D: W like like this um this uh market research thing says number of times per hour that it's used , channel selection a hundred and sixty eight times per hour . B: Yeah . C: Per hour ? C: Wow . D: Yeah . C: That's a lot . B: Yeah . A: Oh , I must admit I hadn't um I'd I'd missed that . A: That does sound excessive . D: But then again , if you think it of the amount of , you know amount of use it's like That's it's less than a second , um . A: Yeah . B: Yeah . C: Yeah . B: Yeah . A: Well that's right , and and I I don't I don't even know whether the I don't even know whether the s the signal lasts as long as you actually keep the button pressed , or whether it's just a sorta tenth of a second , no matter how long you press it for , I don't know I don't actually know . B: Mm . D: Yeah . C: Though I think with digital T_V_ , like I know on my cable box , you're not supposed to do that because the channel can't keep up with it if you just press it like that , so you're supposed to use the menu and go through the different channels that way instead of Uh-oh . A: Um . A: Yeah . B: Mm . A: Mm-hmm . D: Mm-hmm . A: Mm . A: Right , so I've got a message to say five minutes , I dunno how long ago that appeared . A: Um 'cause we're we're getting um right , so I'd I need to sum up very quickly here um . A: We're looking at extreme simplicity . A: We're looking at a radically different shape . A: Possibly no buttons at all um , but if you can incorporate um channel change and volume buttons um in into the design , then then that's fine . A: Um in the I mean the the role of the of the um the user interface des designer becomes b you know more important here , because , you know , shape is no longer an a uh um a serious constraint . A: But we clearly only need th the main buttons , although , uh if clearly only need the main functions . A: Um I don't see why we shouldn't go for voice recognition um and the the only buttons that I think we need are channel control , volume control and on off . A: Um it needs to incorporate the corporate logo , uh the the grey and yellow colour scheme and there's no reason why we can't introduce um interchangeable uh covers . A: Um uh d so does that accurately summarise what we've discussed ? D: Yeah . C: Yeah . B: Yep . B: Hmm . A: Right . C: Um Oh I just have one question . A: So uh Yeah . C: So are we doing just the television or are we doing so not D_V_D_ players , we okay , okay . A: We are doing just the television . A: No . A: I think that's quite clear from the the information that we've been given , no ? B: Mm . C: Okay . D: Yeah , like in the email of television only . D: In fact they're in the constraints email that I got . A: Right . D: Didn't you mention the teletext , just television only ? A: Oh yeah well th that's one I s that's one I sent you , which which was my interpretation of uh of the uh what came down from from head office . B: Mm . C: Yeah . D: Oh okay . B: Yeah . D: Oh yeah . C: Oh okay . B: Okay . A: Um That's that that that that's their uh their view . A: Okay , so uh we can all give some thought to that uh for for the next meeting , thank you very much indeed . C: Okay . B: Cool .

The project manager opens the meeting by going through notes from the last meeting, recapping the topics covered. He tells them some new project requirements given by management. The marketing expert presents, talking about user functionality requirements taken from research of 100 people. They discuss the possibility of making a remote that hides less frequently used buttons, one that uses voices recognition to eliminate buttons altogether, or one that combines the two functions. The interface specialist presents, showing examples of two different products- one that is user-centered and another that is engineering-centered and giving personal preference to the simpler one because it is easier to use and has fewer buttons. Next the industrial designer presents, explaining how a remote control works and giving personal preference to a remote which has a large energy source such as a rechargable battery or battery dock. The group discusses using a battery that will last 5-10 years or a solar combined with a battery. They briefly review their discussions and close the meeting. Teletext no longer important given rise of internet and thus will not be used. The remote will be for television only. Device will incorporate company logo and colors. The remote will be extremely simple. The remote will be a radiaclly different shape. The remote will have few buttons, but the main ones such as channel, volume, on/off. Whether to use voice recognition. What type of battery to use - long-lasting ordinary battery or solar + regular battery. Whether to use changable covers.

A: Okay , so now we are on the conceptual design meeting . D: Mm-hmm . A: Uh y getting close to the last is the penultim meeting . B: How was lunch ? A: Mm great . D: Thanks Don't be sarcastic . D: Mark . A: So um I will again do the secretary part uh we will have three presentation first um uh the industrial design , first Rama then Mark and then Sammy . D: Uh Rama . C: Ramaro . A: Um um we have to take a decision on the control remote control concepts and we have forty minutes . B: Mm . A: So what we want to the decision we want to take on this meeting are on the um first on the component concept , so what kind of energy we use uh what kind of chip on print and one ki kind of case . A: And also on user interface concept uh what kind of interface we use and if there is some supplements . A: And at the end um Sammy will give um a trend watching on what he's he's been doing . A: It's So , let's go . A: First with Rama . A: Participant two . C: Yeah , participant two . C: Component . A: Mm-hmm . C: Yep . C: So we're to mainly design f mainly need to know which components we'll use for energy , and the material and interface . C: For energy there are maybe two or three possibilities . C: First one , we can use simple battery , or we can use traditional solar cells or mm and the material we can have plastic , rubber which is good for this R_S_A_ and then uh titanium , which can be which have very good look an and then interface we're to use push buttons or liquid crystal d L_C_D_ display . D: Ah . C: And we can use some , moving kind of thing . C: So , as we discussed before , we need to we would like to have some speech recognition s chip in our remote control . C: So this can be simple kind of programmable chip and which can use microphone sensors . C: And we also want to look at our remote control , so . C: Still we are looking for possible uh technical uh specifications and how w easy we can do and within our pri range , like we're to in our twelve Euros or around that . C: So we are looking for simple devices or simple technology to do the location of remote control in a room or in a house . A: Mm-hmm , okay . C: So uh we discussed an Excuse me . C: So we would like to propose battery instead of solar cells and it would be problematic uh to have enough energy with the solar cells and so we would like to just use simple battery . D: Mm-hmm . C: And also we want to go for titanium design instead of rubber or and well the problem is with this design we found that we can't use double-curved shapes . D: What is a double-curved shape ? C: Like you can have two curves . D: Uh-huh . B: Why ? C: Uh it's I think in manufacturing I guess it's problematic . C: So , we want to go for simple push buttons because it need a simple chip and it's really lesser uh re really less expensive compared to L_C_D_ which are uh which needs advanced chip technology and it's more expensive , since we want to put some other features such as speech recognition we want to reduce uh cost . B: Mm-hmm . D: The cost . A: Um I want to know why it b uh just uh sorry but for the point before uh why not the rubber , if it is something that it seems to be light . C: Uh Uh And also like in if you put a it's be difficult to do all the moulding of buttons and these things and Yeah . A: Okay . A: You m titanium it's more uh Yes so mm Uh-huh . B: W we can use something like you know the whole body's titanium but there are some rubber or I dunno some rubber parts like to make it feel better and to you know Yeah . D: Mm like this ? C: Yeah . C: Like in cell phones recently these you can with the rubber in four directions and yeah . D: Mm-hmm . B: Yeah . A: Okay . C: But full assembly We'll use mainly for titanium rubber is expensive and also it's bit difficult to do all the shapes uh . A: Okay . A: Okay . A: Okay . C: And this push buttons we we would like to use push buttons instead of L_C_D_s and so we want to mo I mean we're we want to put speech recognition so we want to reduce price on this technology and so that we can have enough space or enough money for S S Y yeah we have simple buttons and speech recognition technology , so Uh l So uh it's like a Yeah maybe maybe we can see depending on how we'll come up with our full design then if we have enough money or like for and because the speech recognition technology will take at least five Euros or or something so we want to reduce the cost on display or this inter Ok Yeah , that can we we can consider , because like it won't take much money I guess , because Okay , yep . A: Uh yeah so Okay , s so simple button and uh speech recognition for the more complicated . D: Speech L_C_D_ . B: Mm-hmm . A: Okay . B: Okay , and still we have mm can we still include the L_ L_S_D_ display ? B: L_C_D_ yeah L_C_D_ . D: Seems not , it's either L_C_D_ or push-button . B: No , it's not gonna be a t no touchable but still like a source of information or source for menus . D: Ah . B: Okay , so let's try it , let's t Yeah , yeah , it's it's not gonna be a touch pad , uh just a display for giving you information . D: The L_C_D_ would The display would only be display and not uh touch sensitive you mean . D: Just uh for output , yeah . D: Yeah . A: Mm-hmm . B: Mm-hmm . A: Okay . A: Mm . C: You have any further questions or ? D: I guess no um . D: So the batteries uh are going to be very light . C: Yeah . C: Yeah , we're to go for li and now I think we have many options in the market so we can go for small nickel or alkaline batteries for really light batteries and with uh good price . D: Okay . B: Mm-hmm . B: Mm-hmm . D: So this device on n that can be used for speech recognition could also be used for just uh the finding it basically , instead of clapping why not just be ask . C: Yeah , that's then the the one thing we want to know is like because remote control is used for like in the household so it it it will be it m maybe at least five , six people want to use it so so how to uh uh how to define our re speech recognition whether we want to do s speaker independent or speaker dependent . D: Mm-hmm . C: If we're going for more speaker independent then it would be like again cumbersome and we need really m more technology and so Yeah , if if everybody in the house n to locate then we're to go for some speaker independent technology or something . A: Okay , for the location . A: Hmm . D: Okay . A: Okay . A: So let's now go to the you don't have more question ? D: No , it's okay . B: No more questions . A: Um mm thank you mm . C: Yep . C: Thank you . D: Puts less of constraint on what we can do but it's always like that . B: Mm yeah , yeah . A: Yeah . C: Yeah . D: We have dreams and the in the end we find out that it's not feasible . A: Yeah , but mm . C: Oh . D: Anyway . C: We have uh some limitations . D: Yeah . B: But still uh L_S_D_'s already quite nice , L_C_ I'm an artist , sorry . D: L_C_D_ . D: L_S_D_ is something else , and it's quite nice as well . A: Okay . D: So , go on uh artist . B: So uh , that's not I hope that's not too much . A: Um yeah . A: Now let's talk about uh interface . B: Okay . B: Uh participant number three . A: Three . C: Three . B: Uh mm mm uh have a look at this no it's yeah . A: Which one ? D: Hmm . A: Okay . B: Uh so the concept of the interface . B: Generally I developed quite a broad concept not only for the interface , but for possible instruction or user's manual and uh all the complex things that come together with your T_V_ and remote controls . B: So let's start with this . B: We got our perfect remote control with a lot of buttons and uh we got explanation for every button and you can use your time and uh it will take i some days to learn all this buttons and um the L_C_D_ is going to be somewhere here and uh go back button , I don't know really where it is , maybe one of this buttons , and um power on and off mm I I don't remember so uh it it it should be maybe this button is power on and off ? A: Mm . B: Or no ? B: I can see nothing . B: So that's our concept . B: It's called the millennium remote control . D: Let's change millenniums . B: Yeah . C: So maybe you can use in the end and Uh Mm . D: doesn't make sense . D: This is very ugly . B: Really ? B: I thought you like it . D: Oh no , too much concept . B: Ah okay just press the button , please uh . D: Ah . A: No . B: Yeah , we will not use this . B: We will not use this . B: But instead of this I will devise That's our concept . D: Ah , back today . B: And it's got just few buttons , quite low looking , and all this stuff we already we already discussed . A: Mm-hmm . A: 'Kay . B: And uh what will people say ? B: They'll say it's perfect . B: Or what will say ? B: Uh they will say it's splendid . B: And uh e everyone will say I'll buy it . A: Mm-hmm . B: And everyone's gonna be satisfied . D: Do you think it can come in several colours ? D: Or did the Um but not the case . B: I would make a backlight of the L_C_D_ screen with different colours . B: Not the case . D: Uh the case would only be in that uh aluminium uh titanium stuff , like Yeah , well they like uh something which is uh Mm yeah , okay , so that would be the option . B: Yeah . A: Because apparently from your survey people like colours , no ? C: Yeah . B: Okay , so let's remember there's a Nokia phone which changeable panels . B: Do you like it ? D: I don't know I don't have a Nokia phone , but I don't use that but again , uh I might Yeah , bu but Mm-hmm . C: But it's uh But it would be expensive , no ? B: That's why you don't have it . B: That's why , 'cause it's nasty . C: If you use colour L_C_D_ . B: No . C: Uh instead of that maybe we can change the colour of the assembler . C: Maybe we can just if users want more colours they can pay more money to get this uh the shapes and they can have different assembly . B: Um , I am here . C: So users have different I mean they have their own interests , colour interests and so So we can just if they want they can just pay another two Euro . A: Okay . A: So ? B: Mm-hmm . A: Uh-huh , okay , so you you propose something with option i that increase the price if we if you want o more colours on L_C_D_ , yeah . B: 'Kay . C: Yeah . C: Yeah yeah yes . C: If they want like uh so that we can yeah . D: Kind of upgradable uh remote control . C: Yeah . D: Wow , wow . A: Okay . C: Just they'll get few more things and few more colours . B: Okay , what uh there's one more decisi uh one more solution in fact , um 'cause there are some some paints that can change colour according to where they are , like they can reflect different colours depending on what is around , like what colour is around , and depending on the temperature , yeah . C: Lights , yeah . D: Mm . A: And thermodynamic also . C: Yeah . A: Mm-hmm . D: Like a chameleon . A: Mm-hmm . C: Yeah yeah . B: We can make it in fact . A: Yeah but that's maybe mo too much expensive , yeah . C: Mm . B: If if if the okay . D: Mm-hmm . A: But uh it can be in uh maybe in an a gradable version , but Mm-hmm . B: Mm-hmm , mm-hmm , so Uh-huh . C: Yeah . D: Because uh I think there are two kinds of people . D: Those for which the remote control is uh is to be uh something useful uh I'm going to talk about this later but and those for which is something that that that uh is uh specific to them so it it's like a signature . D: My remote control is pink . D: Nobody else than me has a pink remote control . D: And that makes me special . A: Okay and you think that we don't have to make to make them pay more because of uh o or this is Okay , so so i it's not uh a s base service it's a Mm . D: I think I think they would be ready p ready to pay more for that . D: Those who wanted to have it pink . C: Uh Mm . D: No mm no . B: So , be an option , yeah . D: It might be optional , yeah . A: Okay . C: But those people will be really few , no ? C: So like we can those Ah . D: The the young people the young people want to be different from their friends . D: Although similar but have something just slightly better . A: Mm-hmm . C: Yeah . D: Pink Mm . A: So m so maybe that's if that it's a selling point maybe it has to be the base . C: Mm . B: Yeah , yeah , yeah . D: Yeah . B: But you know if you want to be different you just take your remote control with you all the time . B: And it makes you different , you know ? D: Yeah , yeah . A: And you'll be different . D: You always have your remote . A: Uh in the train uh , hello uh no . D: Oh , you don't ? B: Anyone has their remote controls here ? D: Yeah . D: You don't have your remo Wh you you know like for instance take the iPod . B: No ? A: Want to change my neighbour . D: It's a kind of remote control . D: Uh it's white and it's so white that you see it from any anywhere . B: Mm-hmm . D: It has this distinctive look and feel and look which people seems to like just because it's a colour that we don't usually see in a remote control . A: Mm . B: Okay . D: White . B: Uh-huh , uh-huh . A: Mm-hmm . B: Could we integrate something into our remote control , something like light ? D: Seems important . C: Hmm . B: That they can use it in darkness , like . D: Mm glow in the dark , so Okay . B: Hand light , yeah . C: Yeah maybe like the infrared like we can put some radium chips or something so that like at least um yeah . B: Mm-hmm . A: Iradium ? B: Okay . C: Yeah , that Oh . A: Ah sorry . B: Okay . A: Mm . A: Okay . B: Okay . B: S well , let's go on maybe with the presentation . A: So mm Mm-hmm . D: Yeah . D: Uh-huh , yeah sure . B: And um the remote control's going to be smart but how smart should it be to not to complicate things too much ? B: And uh I dunno that's a question to you and to mm to Mm-hmm . D: Well so I heard that uh it seems that speech recognition is something that can be done uh so that's the smartness of the thing . D: Currently we don't have guns with speech recognition or uh beer cans with speech recognition but we may have remote controls with speech recognition . B: Okay , okay . D: I dunno . A: Mm , that's a nice world . B: So just just just just think about it um . D: Don't touch the remote . B: Thank you . A: Okay . D: But yeah . D: Are are you saying here that uh the remote controls should be aware of who is using it ? D: So for instance the young guy would not be able to use it because his father doesn't want . B: Uh yeah I just want to say it should be real smart . D: Like with some Maybe fingerprint recognition or Mm . B: Voice recognition is quite tough . B: I say don't use it , and the control just looks . C: Yeah . B: 'Cause I ordered jus To l to l lock it . D: Um Mm . C: Uh that mm that could be feasible I guess , like So since we have we want to do some speaker dependent speech recognition uh so we can use yeah . D: Okay . D: So it could be smart in that way . C: Yeah , yeah . A: Mm . A: Okay . D: But for instance th I I'm thinking about the other uh uh particularity that the the remote control could have . D: S since it it knows who is using it , it might also record the kind of uh channels you are u more often using and uh levels of volumes that you're more often uh things like that and provide you ways of using them , I dunno , somehow , I dunno , that might be expensive but that might also be a good sales pitch again . C: Yeah . B: Yeah , sure . A: Mm . C: Yeah . C: Yeah . A: Mm-hmm . C: Uh it's Hmm . D: The remote that knows you . B: Mm-hmm . A: Okay . B: Okay , thanks . A: So it's yeah , Marketing Expert . D: My turn ? D: Okay , it's alright . A: Participant two ? C: Four . A: Four , sorry . D: Four , I think . D: Trend , yeah . D: No uh yes . D: Okay , so I'm going to talk about trends and um I hope this can help us to to understand l how we should design our remote control . D: So , next slide please . D: So first maybe just a small recap on how how do we watch trends so it's not so uh simple you might think that it's easy but uh it's not so simple . D: Anyway these days uh the best uh source of information is the web as you know , so have to to go often on the web and look at uh what the others are doing , and ask real people who are using real remote controls every day uh or any other tool that is similar to a remote control which basically is a small device that people have with them , always , like a phone . D: We can we can use the phone as a as a good uh uh example of where to in be inspired . D: Of course those tha d who are watching the trends are also have also to be inspired because in fact they're not only watching the trends , they're inventing it , they're creating the trend . D: I hope I'm going to try to help you on that . D: This is more risky because you're not following the trend , you try to invent it , which means either you succeed and you make a lot of money or you don't and you're out of business . D: So anyway uh next slide please . D: Uh to be to be quick there's a lot of words here but uh basically there are uh in in the market of of remote controls there are three aspects that we should very pay much attention to . D: The first one , which seems to be the most important one , is that it has to be fancy , it has to have a fancy look and feel . D: And uh interestingly this is the very most important thing . D: It has to be fancy . D: Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be , it has to be technologically i innovative , it has to be new with some of uh new uh technology inside and uh and this is also uh more important than the last thing which we w may think that would have been the most important , which is that it should be easy to use and it should be easy to use as a remote control . D: So as you see uh it first have to be very nice , s something that people are proud of uh uh that i uh they can be id identified with uh and and then uh something that um contains very novel stuff that they can talk about with their friends , huh , mine has this and not yours . D: And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control . D: Next slide please . A: Mm . D: Uh and now in a more uh general uh uh broad way of seeing th uh the thing . D: If we look back and not uh look at only remote controls I think it's important to see that the trends are quite the same in many areas so currently the the trends that we see in l in l big cities like Paris and Milan , well , it seems that this year things should have uh a fruit and vegetable uh way of of look or feel or so . D: And I think of course uh i it applies to everything . D: That's the thing with trends . D: It it can travel f from clothe to furniture same idea . D: Fruit and vegetable . D: Think fruit and vegetable . D: And uh if we co we compare to last year , now it has to be spongy , yeah . C: Mm . B: What is spongy ? D: Well this so so I think uh uh i When we were talking about rubber , I think uh the rubber aspect might be important because it's what is probably more feasible in terms of sponginess . C: Yeah kind of um maybe Yeah it Yeah . A: Mm-hmm . A: S So maybe titanium it's not a good idea . C: Yeah . D: Seems not , seems not . C: We need to think about mm mm . A: Mm-hmm . D: Yeah . D: So Think more of uh something in the colours of uh like fruit and vegetables and spongy , as a even in the shape it has to be more round and uh more uh uh look natural somehow . A: Um sorry Mark . A: It seems to be Mm-mm . C: Fruit . C: Even shape ? C: More yeah . C: Yeah . D: I mean And not those futuristic uh remote control with angles and uh and titanium like . A: Mm-hmm . C: Mm . D: So that's what people seem to yeah i I know it's quite far from what you thought but that's that's fashion and Okay that's all I have to say . A: Hmm . A: You're old-fashioned . A: Sorry . B: Okay . A: Okay . A: Mm you have questions ? C: So these abilities are mainly ad addressed by young people ? C: Or it's This you you so did you Where ? D: These I'm sorry . D: Yeah , yeah we have people uh uh listening to the trends everywhere in the world , of course , as you know our company is quite big and uh so I'm just asking them what are the current trends according to them when they go in the stores and when they ask uh their uh friends that are also well . C: Oh . C: Oh , okay , mm-hmm . C: It's not from mm . C: Mm-hmm . C: Yeah . C: Yeah . C: It's more general trend it's not particular to the remote control . D: No , it's not it's not this this is very general , yeah . D: But it seems that trends travel across things . C: Mm . C: Yeah . D: The what we Sure . C: Yeah but some materials n they're to be uh they're to be something like solid like they can't be really spongy or yeah yeah . D: Yeah . D: We have to I think we have to have the look of fruit and vegetables but we still have to put our chips inside , so of course . C: yeah , yeah sponge , yeah yeah at least that's Yeah yeah that yeah yeah . D: This is your problem . D: This is not mine . C: Yeah . C: Yeah , looking yeah fruit . C: These things can be easily incorporated . C: We can have t colours or this shape or at least yeah . D: Yeah , I think in the colours and in the uh the kind of material . D: If if it's something like rubber made or I think it it's also going to be good . C: Yeah . A: Mm . C: Mm . A: Mm-hmm . D: Okay ? C: Yeah . A: Okay . A: No more question ? A: Okay . D: Yep . D: Thanks . A: So Mm-hmm . A: Okay , so we will have uh next meeting in thirty minutes again . A: Um now you have to go straight on this individual action which i which are for Rama uh wil design , um Mark the user interface design , and uh Sammy uh the product evaluation . C: Look and feel de Hmm . D: Mm-hmm . A: Uh you will work together uh on a new on on a prototype using modelling clay . C: Hmm . C: Mm sounds interesting . A: Mm-hmm um and I as always your personal coach will send you specific instruction . D: Okay . B: Okay . D: Thanks . C: So , can we highlight the specific features of our yeah , so so we want the speech recogniser and we want some kind of buttons and we want some themes like fruits or vegetables , that's we want to follow general trend . A: Yeah you're right , you have to So you say s S do we agree on that ? D: Spongy . C: Yeah . A: Yeah . A: We have to . C: So , do you think Hmm . B: So we have to uh for yeah so are we confident enough on creating trends ? D: No , we don't have to , but seems it's the trend . A: No . D: Again , as I said we can also try to make it , to create the trend . C: Yeah . D: So there's no Well , that's you t can try to convince us . C: Yeah . B: Well , we can make it smell like fruit . D: Okay . A: Okay , that's a good idea . C: That's So what about location and these things , people are really interesting on those features ? D: that's a good idea , I Uh I think i yeah i it's again in this uh what I said first it has to be fancy so I think if nobody else pro provides currently a remote control with that kind of stuff and if we can provide it I think it's a good sell for us because we have it and others don't . A: So titanium smell like fruit . B: Yeah . A: Mm-hmm . C: Or they really like They more want these fancy features like Feature Yeah . A: Mm-hmm . C: Yeah . A: Okay . D: It's fancy . D: Whether it's useful or not doesn't seem to be very important . C: Yeah . A: I I agree with uh this uh Now we have to decide on what kind of fanciness . C: Yeah . A: Do we take titanium smelling like fruit , or do we make spongy uh fruity-like Mm . C: Yeah . C: Uh we will try to explore these two options and yeah yeah . D: Maybe you could explore the two option . A: Yeah , yeah . B: Mm-hmm , mm-hmm . B: Could we make a titanium shape ? C: Uh yeah at least like we can make banana or yeah it's it's yeah that's a we're to look for and and s we're to see the whether rubber is expensive and d Hmm . B: I mean fruit-shaped . A: Don't you say that you cannot do double shape uh curved shape yeah . B: But Doub double-curved . D: Mm . D: Seems to be . A: Mm-hmm . A: Okay . B: Okay , okay . B: In fact I just agreed to make uh to make the like titanium panels on a whole rubber body . B: Well , okay w we'll see . A: Mm-mm . A: Okay , so you explore now that you're going to work together these these two . B: Yeah We'll see . C: Mm . A: Or or spongy an yeah . C: Yeah . C: Maybe we can have two different assembly also like one spongy and one kind of titanium . A: Mm . C: we have only the plastic or the the chippy yeah fibre chips or Uh . D: If you have time . B: We'll see . A: Mm . A: Yeah I don't think w I think we have to choose . A: If we choose uh titanium or if we choose spongy but uh it cannot be both . B: We'll see . B: I I really don't like this modelling clay 'cause you know it makes some for for I dunno uh yeah um we'll look . C: Yeah . D: For creation . C: Yeah . C: Yeah . A: Ah you can pretend that it's uh titanium . C: Even design . D: You can paint it afterward . B: Okay , okay . D: No problem . D: We have a very large department of paint . A: Yeah , do don't worry , you you you speak with mm mm . D: You will do it . B: Alright , alright . A: Okay . A: So explore a shape . C: So still we want to keep L_C_D_ ? C: Or Okay . A: Mm I think it's what we say , that we have an uh an L_C_D_ with uh information . D: Yeah . A: Not uh Mm-hmm . D: The thing is that uh if we want to have as he says if we want to have uh a small number of buttons we need to have a kind of output that says currently what their actions are . C: Yeah , then we can yeah , yeah , that user friendly or Mm . D: Yeah . A: Mm . D: That's the converse to having zillions of button where each button does only one thing . C: Yeah . A: Mm . C: Yeah . A: Okay . C: and we just stick with two batteries so it's not any solar or yeah yeah j yeah , because Yeah . D: Yeah . D: Classical , we stay classical in that we don't reinvent uh the wheel . A: Yeah , yeah , yeah . A: Mm . D: Anyway it's very in general I think people uh change T_V_ more often than batteries of their remote control . D: So . A: Yeah . D: Because the trend goes faster than the life of the So it's very Okay . A: Mm-hmm . B: Mm-hmm . A: Okay . A: So are we mm . C: Yeah . B: Yeah . D: We're done . C: Yeah , we're done . A: Okay . A: So see you in thirty minutes . C: Yep .

The project manager stated the agenda and set the goals for the current meeting. The industrial designer discussed different options for batteries, case materials and shapes, chips, and interface components and also discussed the components necessary for a speech recognition capable remote control. The user interface designer presented his concept for the interface design which he called the "millennium remote control". The user interface designer also discussed with the team color options and how to make a "smart" remote which is in tune with the user's preferences. The marketing expert discussed current findings from trend watching reports which indicated that there is a desire for products to have a fancy look and feel, be technologically innovative, be easy to use, incorporate a fruit and vegetable theme, and be spongy. The project manager gave the team members their assignments and then the team went over the decisions they had made and discussed whether to use titanium or rubber in their design. The user interface designer will work on the interface design. The marketing expert will work on the product evaluation. The user interface designer and industrial designer will work together on a prototype The price of the remote to the consumer will increase if the consumer wants more colors available on the LCD screen. The remote will contain a speech recognizer. The remote will have some buttons. The remote will incorporate a fruit and vegetable theme. The remote will feature an LCD screen. The remote will use two regular batteries. Whether to allow the LCD or the remote case to come in different colors. How to account for the increase in production costs for a remote that comes in different colors. How to make a "smart" remote. Whether to make a remote out of rubber or titanium. Whether the team should invent their own trend.

A: So in last meeting we have discussed the conceptual design and we asked you to prepare a prototype for the for the remote control . A: So . B: Okay . A: So let's see the what did you prepare . B: Yeah , so can you go out to the shared folder ? B: Mm the shared folder . A: Sh share folder for th your presentation ? B: Yes . B: We have a presentation . A: Because I have here Okay just one . B: Uh So I got the participant uh three . B: W uh . B: Three . B: It's the final design , yeah . B: S so so I discussed with Guillaume . C: Mm . B: Right . C: Yeah . B: And uh so we have and we we are both agreed on some two versions of the prototypes , because we were no not decided whether we wanted to have an L_C_D_ or not because it's too expensive . B: So we come up with two versions . B: One with and one without L_C_D_s . B: Um but both comes with a charger and then detachable and uh or control module . B: And detachable big buttons for all people um . B: So . C: S okay so I'll show you the the two prototypes . C: Here we have the first one with the beautiful uh L_C_D_ um display . C: You you can s here . C: And you can uh just um browse into the the navigation menu by uh joystick joystick-like uh button . B: Mm . C: You can uh choose the direction and if you just push on it it's considered like a enter function . B: Mm . B: Mm-hmm . C: You have on the mm on the side here the microphone for the for the speech recognition system here . C: And here the the switch that control if you want Well I I I think uh it's the Yeah but Yeah . A: Why you why you you put it in the the side ? A: It's not a good place maybe . B: No i i it's the all around camer uh microphone isn't it . B: The the microphone picks up the speeches from anywhere . D: Is it an only a single mic or a microphone array ? C: Well so it's a microphone array . A: Oh it's very costly , microphone array . D: Mm-hmm . C: No it's just a single microphone , and you I I think uh we we put it here because I think when you when you are browsing your L_C_D_ you will be close to well it's better to to to place it here th than here , for instance . B: Yeah Mm . D: Yeah . B: Yeah yeah . D: Okay . C: And here is a little switch that control if you want the the speaker uh recognition system to um to be on or off . C: And uh so this remote control comes up with its charger . A: How much does it cost this one ? C: Well this this prototype is um made for about uh well fi fi fifteen fifteen dollars fifteen dollars , but uh well it's not it's not uh yeah , but uh it's just a prototype and if we uh if we optimises the um the uh voila . B: For the Yeah . A: Fifteen dollars ? A: Ah it's above it's above the budget . D: The cost would be le reduced . C: Yeah the and the the production costs we we can achieve uh about ten dollars . B: Mm . B: Hmm . A: How many b battery is there ? C: How many , excuse me ? A: Battery . C: Well uh f battery , we use uh about uh Yeah . B: Is it n the two A_A_s batteries in it . B: A_A_ rechargeable batteries . C: Rechargeable of course , because we have the charger . B: Yeah rechargeable batteries . B: We have the charger so it's no problem . C: Yeah and you just On uh yeah one battery . A: So one one battery ? D: Is that two or one ? A: It's kinetic reserve . B: Actually uh it's a flexible thing . B: You just n uh Yeah yeah . D: Now what is the whole day rating for that ? C: The excuse me ? D: Whole day's rating . D: What type of battery ? C: Oh yeah it's just a r uh simple battery a rechargeable uh if you uh like it's exist . D: Something like a two A_ , A_ three size batteries ? C: Yeah . D: Mm-hmm . B: Yeah . C: So and if you want to charge the battery you just put the remote control like that to plug in the the charger and uh leave it uh alone , it's alright . B: Yeah . B: Yeah . B: Mm . C: Then the next time you pick it , oh it works . B: At uh yeah . B: I forgot to tell you there is only a single button there , b this button yeah alright . C: Yeah just explain the button uh Norman . B: This button is like the mouse is like a joystick , you can move in three hundred and sixty degrees of direction so you can make a turn and it the additi functions associated to all the actions you ma you have a click you have a double click all in a single button . A: Mm . B: You can move up , down , left , right , or you can do a swing . B: So a swing to the left , a swing to the right defines other functions . B: So even though it's a single button , but it is pretty s flexible because of the three hundred and sixty degree movement . D: And the L_C_D_ is this one , on the remote ? B: Yeah . C: Yep . B: This is the version y that comes with L_C_D_ . D: Yeah . B: Here I present another version without the L_C_D_ . A: I think it's not a good idea because after maybe one or two months of function is getting destroyed . B: Mm . A: If you Mm-hmm . B: Uh okay this is new prototype uh . C: Yeah it's So we have the the second version also with the different uh button configuration . C: The second version is also simpler , we d uh we had just uh I have to put the microphone also . C: So basically th it's the same uh yeah . D: Uh-huh and also the switch . B: Yeah yeah . D: Okay . C: Basically it's the same uh things uh uh as uh I presented before . C: But here we have uh we have uh four buttons for navigation . C: Press one button uh acting as a a enter button . B: Mm . C: So um yeah according to what you said it's more robust to the user . D: Mm-hmm . C: And uh it's also cheaper to produce . C: We can produce uh such remote control for about uh four dollars . A: No four dollars , it's good . D: And I think you forgot a point here to have an button to find the charger , because that's a major that's a Okay and if you disable speech recognition system then ? B: Oh no th actually th we'll come to that point in our Yeah . C: Yeah it's it's it's embed in the uh speech recognition system . C: So so Norman will explain to you . B: W w I'll I'll come to that point later on . D: Mm hmm hmm hmm hmm hmm . A: And we will we will serve the charger with this ? B: Yeah . D: Okay . C: Yeah yeah of course mm . B: Th they either these with the uh the the charger any in either versions you they they ha they use the same charger yeah . A: With the remote control . A: Okay so the price of the charger included in the Mm-hmm . B: Uh it's a standard module so you should get it for a cheap price uh . C: Thank thank you . C: And so mm-hmm . B: It's that same charger that you can use for the hand-phone but uh again depends on the types . B: I think we have to investigate more on that , but Yeah . A: The price should be below twelve and a half Euro . B: Yeah but as the Marketing Manager says , people is willing to people are willing to pay more for good design . A: Well that's so We have we have just The price of selling is twenty five Euros . D: Yeah people are willing to pay more , but the company is not willing to invest more at the moment . B: Yeah . B: Yeah . B: Mm-hmm . A: And the price of production That's for this basis function and if you want more you pay more . C: Alright please uh go on Norman with the special features . D: Or uh Something like customised . B: Yeah we'll we'll come up to that , the the the thing that makes this the controller cheap is that it is modular so you want more function you pay more . B: If you want less function i i if you want a reasonable price you pay for the functions that you add on to the system , so is uh modular . B: Yeah yeah , for example the L_C_D_ , you can take it you can put it put it back in , or you can use the other one , or the speech recogniser with the microphone yeah yeah . D: Yeah . A: Yeah . B: You want a microphone to put in the speech recogniser you don't wan you pay less for the system you see . A: Okay . D: Mm hmm hmm hmm . B: So It's pretty flexible in the yeah price . D: Hmm okay . C: You also have the the the two other modules for the parental control that that you ca you can add up to the to your remote control i i if you uh if you want to to have more more power on what you do , and uh which channel you want to choose and so on . A: But Mm-hmm . B: Uh yeah yeah you should present that . D: And this is other one ? B: Yeah . C: H here is just the the the module for the kids and th if the parents want to watch T_V_ , up they come up with their modules , they just plug in it and they can have all the control they want here . D: Mm hmm hmm hmm . B: Yeah Mm . C: We also have this module for uh old people with big buttons , clearly labelled , and it acts like the previous one , you just plug in and it works . B: Hmm . B: Yeah . D: Mm-hmm . B: Yeah the i the idea the the conceptual idea is that simplicity and powerful . B: Simplicity meaning that we have few buttons , powerful is that all the controls with the one you saw we saw earlier in the meetings with lots of buttons n but here you only have few buttons but you retain the mm the same powerful functionalities . B: But in addition with simplicity . B: So that's the best idea , the cond that that's our uh an innovation um uh i in this uh design here . B: Okay now we come to other important features that I did not tell you . B: The first one is the speech recogniser , again it's detachable or add-on . B: And then we also have security feature for example this here oop it's very robust , it doesn't break and the material , what's the material again ? C: The titanium and so it's very uh Well so the price to produce For uh the simplest one , say we start from four dollars to produce such a device . B: Titanium material . A: Titanium . B: Again uh and the battery life is uh is an is an endurable one , again because this is A_A_ batteries you can choose the types of battery you want . D: Yeah that's fine . B: Lithium-ion may be a good one , but you can replace it with cheaper one , again you pay for what you get , and then um y the other p points are robust and misplacement reminder . B: So when you finish watching your T_V_ and you the you t you turn off the T_V_ , uh and then there's this message coming out that uh please put that back to the charger , so so that's the or is it that's the reminder part . D: Okay . B: Yeah and um And it also use a programmable channel and vocabulary , so we didn't define the vocabulary so it's up to the user to define so sorry ? D: Mm hmm hmm hmm . B: And then uh because of the chil because children are using the device so we have also a a of T_V_ programmes by genre , and this can be used by the adult or by the children . B: So instead of choosing the channel you are choosing the T_V_ contents of the night . B: So it's pretty powerful , and that's that's why the num buttons are reduced , because of this feature . B: Yeah . B: And and for the materials that is cheap to produce I think uh it's quite clear from yeah . B: And also like the and the fancy designs yeah . B: Maybe we can improve more on the design but uh this is the Yeah . A: What what's Maybe yeah . A: What's the price to p to produce ? C: Uh it's about it The without without the charger it's about uh well two dollars to produce uh the microphone and speech recognition systems . A: With with with the charge ? D: With the charger ? A: Okay . C: Two dollars for the uh for the add-on modules , and finally three dollars for the charger . C: So if you uh sum up uh everything wi with the L_C_D_ , which costs two dollar , you have two plus four plus four plus two plus two . A: We don't have charger . C: It's about so the total cost if you if you want all the fuct functionalities will be about uh fifteen dollars . D: I think we can use Excel . A: We don't have all the options . B: Yeah . A: Charger we don't have charger here either . B: Yeah . A: No it's it's below the the the budget . C: But it's just if you want all functionalities . B: Yeah . C: Excuse me ? A: It's below the bu the budget . D: Yeah it's a nice input but we have an other inputs from the l public demands . A: We Yeah . D: I think we will just have a rough look and then we can make our statements , and we can finalise the product based on this discu I think we can just go to my presentation then . B: Yeah . C: Yeah . D: We can wind up . D: Or we could uh come to some f uh final conclusions . D: So the marketing made an evaluation criteria and these were some of the findings , and uh in the market the people are not really interested with L_C_D_ , without L_C_D_ , with speech recognition interface , or without speech recognition interface , but most of the people what they are interested is first thing is , they want to have an fancy look and feel , it should be very fancy with colourful and uh very handy to hold . D: And the second thing is it should be much more technologically innovative . B: Mm . D: Of course in that we could put L_C_D_ or recognition to be more technologically innovative . D: And the third one is easy to use . C: Well I think that the technical in innovation is is in the product itself since we haven't yet a remote who are allowing to to choose interactively with the T_V_ screen uh uh with just four buttons . B: Mm . D: Okay and if we go to the next slide , here you can find these are the latest fashion updates , and so this in Paris and Milan they have detected this trends that the this year it's going to be an year of fruit and vegetable , so people are really interested to see if they have an remote in the shape of the fruit or a vegetable , or whatever they like . B: Spongy spongy . B: Mm mm . D: So I think it should be much more customised to make a different uh shapes . B: Mm mm . D: And the second thing is , and if the material , they really do not want it to be very hard , as in the case of very pl plastic or titanium , it should be somewhat spongy . C: Okay . B: But the the problem is that uh is it robust to mishandling ? D: Um . B: We have you should find a material that is robust at the same time spongy . C: A sponge . D: Yeah so uh so finally we have these three criterias . B: Spongy . D: One is fancy look , second is innovative , and third is easy to use . D: So these are the f uh three criteria on which we are going to build our remote . B: Mm-hmm . D: So and we have an evaluation criteria for each one of these , say that we have a seven point scale , from one to seven , and for each of the product you could just give me the scale according to this . C: Hmm . B: Mm-hmm . B: Mm . D: So now you have with L_C_D_ and without L_C_D_ , so on this scale , if it is true , if it is if it has a fancy look you could just tell me one , or if it is false , it doesn't it looks uh it doesn't look much fancy , then you could just tell me seven . B: Mm . D: So We can make our study on this and No no we have you have designed two products now , one is with L_C_D_ and without L_C_D_ . B: So so is the e evaluation depending on us or other users ? B: Yeah . C: Yeah . B: But who will give the scoring uh we ourself or or a third party ? A: You . D: According to you , no according to you designers , how will feel does it uh with L_C_D_ and without L_C_D_ ? B: Mm . D: Okay let us make this L_ and without L_C_D_ . D: On on this scale the L_C_D_ remote control . B: Mm . D: How do you look how does it look ? B: Mm . D: D is it very fancy or doesn't look much fancy ? C: Well it doesn't look much fancy I'll I'll say three or four . D: And you both agree for that ? A: And you ? B: I think we can improve on the design . C: Yeah . B: Som someone um commented this is like a the stone age uh design . C: It's it it Technical aspects . B: Um we have been focused all all this time on the on the technical aspect , functional aspect , but also the simplicity . A: Mm-hmm . B: As for the design maybe we c should hire a designer to help . D: So I take three on with L_C_D_ ? C: Yeah a three . D: So without L_C_D_ how would you rate it ? B: Yeah . C: Uh four . D: Four . C: I think it's it's uh more easy to make f fancy things when it's not complicated so removing the L_C_D_ um gives us a li more liberty to to have a fancy look . B: Yeah . B: Yeah . D: And in the sense of innovativeness , with L_C_D_ . C: Well it's it's the same for both so I will give a five , six . B: Mm . D: Five with L_C_D_ and So without L_C_D_ ? C: Well five also uh Norman please . B: Yeah from the innovation aspect I feel that uh what is most innovative of our prototype compared to the existing prototypes that we saw l in the last meeting is that um the retrieval of T_V_ programmes by content , because uh that is really innovative , and for now and another innovation we have is simplicity and simplicity , few buttons , we've uh A lot of functionalities . A: Uh For L_C_D_ . C: With lot of functionalities . B: So that is uh that is uh for both th Our gi I think that the our our product is uh has the best in all well this is a biased judgement because we designed them . D: No no according to design aspect we want to know how would you feel the innovativeness ? B: Yeah . B: Uh the innovation is v is very high I think . D: With L_C_D_ . D: And without L_C_D_ ? B: Both . C: Mm for both it's the the same innovations . B: For both . B: It's the same innovation . D: Okay . B: So maybe I can put six to seven . C: six , let's go for six . A: Without L_C_D_ . B: Both . D: No actually uh to make it with L_C_D_ you make more efforts . D: So I there is high innovativeness included if you make it with L_C_D_ y then when it is without L_C_D_ there is not much innovativeness . C: Yeah . B: Mm . A: Uh no innovative yeah . D: So we can't go I mean that what you are sayin that's what the design No it's like this , I mean on the L_C_D_ , according to what I understand from your model is , you have a joystick here , and you have L_C_D_ , you just press your joystick , you get here a programme . B: Uh uh uh there w there was a there was a issue here is that what are what is the display on the L_C_D_ ? B: We haven't really uh determined what are actually actually it's good to have a L_C_D_ but what are we gonna display on a L_C_D_ ? C: Talk about Yeah but you have the same programme on the T_V_ screen . A: So let's remove it . B: Yeah ? B: Yeah . B: Yeah but Yes exactly . D: Uh then No on the T_V_ you don't it doesn't display on the T_V_ now . A: But This is the problem . C: If you have the L_C_D_ , but if n Yeah . D: L_C_D_ ? D: Then uh there is no meaning in having it on the T_V_ . D: Or then again you have a channels , volume and all the stuff and what a I mean that depends upon your design , so I mean So without L_C_D_ you want to put it fi the same level of innovativeness ? B: But you cannot display all on a L_C_D_ . B: Anyway for for the users who who who opt for L_C_D_ we'll give them the give them the L_C_D_ , we give what the customer uh wants , right . C: Yeah . D: And which do you recommend e easy to use , with L_C_D_ or without L_C_D_ ? C: Well I think both are really easy to use because there are few button buttons , and uh well t p the menu are clear , well-organised , so Well with little knowing of the technology you can you can easily use the product so I will give a six for the easy to use . B: Yeah . B: Yeah . B: Yeah . B: Yeah I think sorry . A: No it's just if I I see the the f the rate I think it's better to do it without L_C_D_ . A: Because that's with L_C_D_ just will increase the price , and I thi i they have the same rate so without L_C_D_ it will be Mm-hmm . D: Yeah . B: Yeah . D: Or we can just go back to the previous slide uh where we ha we have a few updates . D: So I mean in the product design you could just amend it to make some few changes according to fruit and vegetable or a spongy touch without L_C_D_ and without speech recognition . B: Yeah . B: Yeah . B: Yeah . D: Even then our product is going to be very good . C: Yeah , it's cheaper to produce . D: Yeah . B: Mm . B: S Yeah . C: And uh if the the well if we have less technology we have more liberty to uh for the shape and uh things like that so Yep . D: Yeah that's right . B: I have another thing to say about the easy to use aspect . B: I think the easy to use uh aspect is different for different people . B: For the young generation easy to use may be very complicated because uh they w they wants lot of controls with lots of buttons . B: For kids they want simply the s similarit for the old people they want simplicity , so that's why we have the parental module . D: Yeah yeah that's right . B: Uh we can ha have build a more complex design if if they want it , but but uh what I'm trying to say here is that the um we have different sets of buttons for different kinds of people . B: So in terms of easy to use I think it's very user customisable . B: User customisation is very important yeah . C: Yeah . B: Yeah so W uh I think it's the same . D: So without L_C_D_ I just take it five ? C: Six . A: Mm-hmm . D: Or you want it to be six ? C: Um six . B: Yeah . C: Yes as you say , with better uh yeah . A: Without L_C_D_ . D: S s oh I think it's better to have this without L_C_D_ . C: And to improve the the look . D: As our Programme Manager s Pro Project Manager says that without L_C_D_ it is going to reduce the cost also , and it's going to be much simpler to use . B: Yeah . A: Yeah . B: Mm . C: Yes and to give us more liberty to have a fancy look so so let's go back to our laboratory and Yeah . B: Yeah . D: So . A: What a what what about the sys speech recognition ? B: To improve on the design . B: Huh ? A: what about the integration of speech recognition ? B: The speech recogniser is a add-on module . B: Right ? D: That's going to be an optional . D: If somebody wants to buy it they can have it , otherwise no . A: Ah so it's optional with the okay . D: It's an optional . B: Yeah . C: It's optional yeah , since well according to this study uh people more likes more to have a spongy uh remote control than Yeah . A: I think it will be I think i I think it will be better if we have all these modules in the same remote control , because maybe parents will lose these uh Yeah . D: Yeah . D: Yeah , but I mean if you have an add-ons , the kids may just uh hide the parental module and so that their parents can't use it . A: Or ma yeah . A: Or maybe parents they can for forget where they put it or , so mayb better if you have all this in the same Yeah . D: In the same set , yeah , and and individual buttons to make them work . B: Oh . B: The problem is if i we are bla if a customer wants a certain component , and doesn't want the parental control because it's a couple who do not have children when you sell the product in the market you could meet any kind of people , and not all people will need all the functionalities we propose to them . B: So we might lose the customer because of this . B: I don't know , what do you think uh ? A: So you mean that even if these modules will be will be functional uh will be optional . B: Yes exa what do you think , I don't know . B: You are Marketing Manag . D: I mean how to how to how to make a marketing survey that uh how many married couple or how many couples have a T_V_ or to the number or singles who have a television . A: Uh I think it inc increase . B: Yeah . D: So based on that I think But you can make it on a single P_C_ with three different options . B: Yeah . B: But the the question is n does those modularity increase the production cost or decrease the production cost ? C: Well it's about the same because if Well you can if you had uh something li Oh no , because if you if you add uh something well yeah maybe because it's three different pieces uh to to to build but Yeah yeah yeah it's I think it's cheaper if you if you already built the all the functionalities um on the same module , but uh Yeah . A: I think it i increases . A: Hmm . B: Mm . B: Mm . B: Yeah . D: On the same P_C_B_ yeah yeah . B: Well well the other aspect is that if in the when they have the ar existing product you you gonna maintain the the you're gonna keep the same customer , because the same customer will come back to buy other add-ons . D: Yeah that's right . B: So so Yeah i i so if don't don't buy now they can buy i in the future . D: I mean you could just provide with an optional . B: So in in that way you're actually keeping the cus the same customer , attracting them to come back in again and again . D: So it's something like a Microsoft product update . B: We're not trying to follow the Microsoft and we don't want to the m Yeah well if the buyers can be up the th would be can be upgraded , it would be a good thing right ? A: And and we we we we we we don't want that . D: Updates and we sell it . D: We make updates and sell it . C: Yeah . B: Yeah , it depends on the v production . D: And uh what's the idea about uh the shape of the remote controls ? D: Uh can they be made into a fruit and vegetable types ? C: Well so Yeah yeah I think we are yeah but we are also the um well the components will have to change because uh we have to deal with the shape and um but I don't think it will uh increase the cost too much so Uh well but it's a bit complicated to if if if you need machines to different machines to um ah well Yeah yeah we can have the same global shape and then uh add on skins and with with this uh tex spongy texture uh things like that . D: Do you require different types of P_C_B_s and Or uh it could be like this the P_C_B_ would be the same for all , but only the exterior uh shape is different o for all . B: Mm . B: Mm . B: Yeah . B: What we can change is to propose the customers with skins . B: For example the i the mobile phones nowaday , they sell different kinds of skin and then people just feel that oh I have a new skin and looks better . D: Yeah , yeah that's right . B: Yeah . B: Yeah . D: Yeah that's right . B: Yeah . B: Yeah you can pl in what material would that be in uh ? C: Sponge . D: I think you need to look into the material . B: Yeah or furry like a pet dog kind of thing . D: Yeah yeah . C: Okay . A: So Project evaluation project satisfaction , for example . C: So we finished the prototype uh presentation if you have uh something else to say . D: I think the Project Manager would be interested to look about the financial issues in making these models . A: I don't know , we have to ask these question . A: We have to give answers so Project evaluation . B: I suppose that you this criteria , is it ? B: Room for creativity . B: This room is a bit small , but but I think it's okay for us to work with . D: I feel it's fine , we know we don't need uh I think it's okay . B: Yeah mm . C: That was good . D: This is fine for making a presentat for project presentations . B: Mm . B: Yeah anyway we have the laboratory nearby to build our modules so it's okay . C: Yeah . A: Mm-hmm . D: And the leadership was excellent . A: Yeah I think so . B: Good job good job . C: Fine yes uh . A: He gave you the liberty to talk as you wants . D: Yeah that's right . D: Yeah that's right . A: Uh the teamwork was very very good . C: Very democratic . A: I was really I am very satisfying to work with with you . C: Thank you . B: Thank you . A: Oh . C: Alright . B: Alright . D: And new ideas found . D: Any new ideas to make these presentations more interactive and more interesting ? B: Mm . C: Come up with new product . D: I mean uh what type of product would you think could we make this more interesting ? A: Less fancy . B: Mm we I I know something , we need more cakes , more biscuits on the table while we have meetings . C: Yeah and also more well uh more seriously I think it's it's a good idea to have uh clear clear points whenever we do a meeting uh prior to the meeting to have uh well a list with the points who will be discussed or things like that , but I think it's alright . B: Mm . C: We achieved uh project goal I think . D: Yeah that is within the budget . A: De Without without L_C_D_ , without speech recognition , it will be simple . B: Mm . C: It's w yes , more or less . D: And the evaluation was Yeah that's right . C: Yeah but Alright . D: And the next is celebration . C: So . D: So Yeah thank you , thank you very much . C: So uh coffee machine . A: Yeah free free coffee . C: Okay . B: Alright then , we finished ? B: Thank you very much .

The User Interface Designer and the Industrial Designer presented two prototypes, one with an LCD screen and one without. They demonstrated how to navigate through the menus and presented the voice recognition and energy source components and the charging stand. They discussed their modular design. They discussed the parental control module and the titanium casing. The production costs were below budget for the basic models. The Marketing Expert presented three important user requirements, and also the fruit and vegetable and spongy material trends in fashion. He then led an evaluation of the prototypes according to these requirements. The group did not feel that the remotes sufficiently met the criteria. They decided to continue working on the design and to take out the LCD screen and voice recognition. They discussed the modular design and its advantages in attracting customers. The group discussed how to incorporate the fashion trends; it was suggested that one shape was used, which could be customized with skins. The Project Manager led an evaluation of the group's experience on the project. The group was pleased with the teamwork and leadership, but one participant complained that not enough information was given about each meeting's agenda. The User Interface Designer and the Industrial Designer will look into options for spongy skin materials. The remote will feature rechargeable double-A batteries and a charging stand. The remote can be customized for adults, children, or the elderly. The remote has a misplacement reminder that sends a message to the television screen to remind users to put the remote back in the charger when not in use. The remote features a modular design that allows users to add as many or as few components as they wish to the basic model. The group was unsatisfied with the design and decided to continue working on it, focusing on a fancier design. The remote will not feature an LCD screen or voice recognition. The group decided that the teamwork and leadership of the project were good, but that not enough information was given about each meeting's agenda. The group had difficulty deciding what would be displayed on the LCD screen. The group felt that too much focus was placed on the functionality of the remote such that they could not achieve a fancy look. The group did not feel that the prototype met the user requirements presented by the Marketing Expert. The group could not decide how to incorporate the fashion trends into the design. Not enough information was given about the agenda of each meeting.

D: Is this okay ? A: Uh yeah . A: Fine now . A: Oh , it's not liking us , it went that-a-way . A: Computer adjusting . A: Oh . A: Uh . A: Okay . A: So . A: Right . A: You ready back there ? A: Uh okay . A: Welcome everyone . A: Um this is the kick-off meeting for the day . A: Um we're the new group uh to create a new remote control for Real Reaction . A: As you can see our agenda is to open up the meeting , um become acquainted with each other , um have a little training on tools , uh create a plan , discuss things and and we only have twenty minut twenty five minutes total . A: Okay . A: The new remote control is to be original , trendy and user-friendly . A: That , Steph , is your part , is the user-friendliness . A: The originality um is gonna take all of us . A: Um the trendiness we'll probably go look at for some marketing research information from you , Sarah . A: Um and we'll get on with it . A: Okay , so we'll have a functional design individual work um with meeting and then conceptual design t and then detailed design . A: Okay ? A: Right . A: Everybody's supposed to try out the whiteboard . A: Kate , why don't you try it first , if you can either bring your things with you , I guess And while you're doing that we'll try and figure out how to hook these things on as well , 'cause we're all gonna have to be able to walk around . B: Uh yeah , if I can pick up with all these bits and pieces , hang on . B: Uh right , so you want an animal and the characteristics of that animal . B: Do you have to be able to recognise what animal it is ? A: Uh I do not think so , I think it's just to try out the whiteboard . B: Um Only animal I could thin I could draw . C: Are we all gonna draw a cat ? D: I know . A: Ah . B: Its a sort of bunny rabbit cat . B: You can tell it's not a bunny rabbit by the ears . A: Uh-huh . B: Um I suppose it should have a mouth as well , sort of Right , yeah . A: Okay . A: Great . A: And the characteristics ? B: Um the favourite characteristics of the cat um the whiskers I think , um because they're the easiest to draw . A: Uh-huh . B: In fact , I'll give it some more Oh , and the tail Yes . A: Okay . A: Fantastic . A: Since you're handy as well , why don't you do yours next , Steph . A: I think it's to get us used to using the pen . B: Um sure it's not to test our artistic It's a mouse . A: Uh no . A: A mouse-y ? C: That's not a mouse-y , no . B: No it's not a mouse . B: It's a wombat . A: Oh . C: It's a ratty . A: Argh . B: A what ? C: A ratty . A: Rat . A: Not a mouse , a rat . B: A webbed foot . B: Webbed f Oh right . C: It's clothes . C: That's it's clothes . C: It's a ratty with a with a with a very long tail . A: And your favourite characteristics of that animal . C: I love whiskers . C: Uh they're intelligent and they're cheeky and uh fantastic pets and very friendly . A: Oh . A: Okay . C: And they sit on your shoulder and whisper the answers to your homework in your ear when you're doing your homework . A: Kate ? D: Thanks . A: Oh , a fish . C: A shark ? B: Gosh , why didn't I think of fish ? B: That's even easier to draw than cat . D: Mm this is very representational fish . A: Oh , okay . A: Fine . D: Um I like them because they're sleek and they have a lot of freedom but they also do n uh swim in groups , so . A: Favourite characteristics ? A: 'Kay . A: So they have team elements . D: Do you have a favourite one ? A: I'm afraid I'm with Steph . A: And I think your pen's running out of whatever . A: But I'm afraid I take the coward's way out , and the cat's looking the other way . A: He's hiding . A: Um cats are sometimes very independent . A: My parents had cats . A: Uh and they can mm decide for themselves what is best . A: Okay . A: Now um we have to get down to the nitty-gritty of how to make this and this remote control has to be sold um we're to sell it for twenty five Euros , with a profit aim ultimately of fifty million Euros . A: That tells you something about how many um we have to sell on an international scale . A: Um would be an awful lot of these , would be like what , a hundred million of them um to make twenty five Euros on each one and to make a total profit of fifty million . A: Um the production is to only cost twelve and a half Euros per item . A: Now if they cost twelve and a half , you're selling it for twenty five , you're making twelve and a half Euros each . A: Um and we're to make a profit of fifty million , that's t uh can you do the maths and how many are we selling ? D: Uh yeah . D: I was just wondering if that's the um If fifty percent is normal B yeah . A: Mark-up ? D: Um I would think would be more like sixty percent . D: But um let me I have two thoughts . A: Okay . D: One hundred , fifty percent . D: And and your question is how many do we have to sell ? A: Yes , 'cause our market um is international and your problem is has to do with marketing of you know , you gotta know how many we're going to be selling to know how big a market you have to target and who is that . D: At twenty five . D: Mm-hmm . D: Yeah , that's um So that's four million of them ? A: To give you a pretty good idea of where you're looking . A: Something like that ? A: Okay . D: Yeah . A: That's fifty million Euros . A: In order to make fifty million Euros , and you're only getting twelve and a half each That's a lot of selling . D: And if we make Mm-hmm . D: Yeah . A: Two four To be fifty , be four million . D: Four million . A: You'd have to sell four million . D: Hmm . A: Okay ? A: Right . A: Experience with a remote control . A: Any of you use of remote control for a television or D_V_D_ or something ? B: That that that's the sorta product we're talking about , one that will work for a in a home environment , for a T_V_s and I think one that works would be good . A: You're both nodding , all three . D: Yeah . A: Well I've seen some remote controls that are for more than one device at a time , but I also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this one over here for another . C: It is true that you always sit around you know , you're sitting on your sofa and you wanna change something , there's five different remotes , and one for the D_V_D_ and one for the video and one for cable and one for whatever else . D: Mm-hmm . D: Y yeah . A: And they don't always talk to each other . C: But I presume this is t I presume this is just for television . A: Don't know . A: Okay . A: Are there any um ideas for the remote ? A: What would it be for and what group would be be for ? A: We have to think about that one . D: We could make a Hello Kitty themed remote . C: I think one in b bright colours would be good . D: Yeah . D: We could totally go for the Japan-a-mation . D: Well I mean there's also the cachet that um uh the Japanese make great products . D: Electrical their industrial design is very good . C: I think one that doesn't have lots of superfluous functions . C: Like I've got one at home that has well , apart from the obvious , channels , channel up , channel down , volume , you know , subtitles , mute , there's a lotta buttons that I've got no idea what they do , like . D: Yeah . D: Well , that's a really good point , because I think one of the things that being somewhat computer literate , we tend to um go to menus and then make choices , you know , so if it's like an uh volume button , you know , you can go in and say mute or or volume . A: Okay . D: We don't need to have like the l the numbers if we also have uh uh channel up channel down . C: Mm . A: Mm . D: Mm . A: Okay . D: We can make it smart like an iPod , you know , make everything menus . C: Ooh , closing the meeting . A: Yeah . A: Um I know this sounds like it was very quick , but the I think that's the industrial design is the first one , that's Kate , for the working design . C: That was quick . B: Mm . B: Mm-hmm . A: And user , that's you S Steph , for the technical functions design , and for marketing the user requirements specification . A: I think there's going to be a lot of we have to help each other and work through this as a group , and I think we all , you know , we like our kitty-cat and our rat and our fish , but I think we all have to like each other um to get this done . A: Uh as it says , we're gonna get individual instructions , but uh I don't think they allowed a lot of extra time , so I think a little bit of less of this and more at do will set us in good stead . A: Do you all agree ? C: Mm-hmm . B: Mm-hmm . A: Alright . A: Um then I don't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things . A: Alright , so this is the end of the first meeting . D: Okay . B: 'Kay . A: Thank you all .

The project manager opened the meeting by stating the agenda and then introduced the upcoming project to the team members. The team members then participated in an exercise in which they each drew their favorite animal and discussed why they liked the particular animal. The project manager briefed the team on the production and selling costs of the remote they are to create. The project manager also briefed the team on the profit aim and discussed how many remotes must be sold in order to reach the profit aim of 50 million Euro. The team then discussed their experiences using remote controls and what features in terms of functionality and appearance to consider in making the remote. The industrial designer will work on the working design. The user interface designer will work on the technical functions design. The marketing expert will work on the user requirements specification The remote will be sold for 25 Euro. Production costs cannot exceed 12.50 Euro. Whether the mark-up reflected in the selling price is normal.

A: Hmm hmm hmm . B: Are we we're not allowed to dim the lights so people can see that a bit better ? A: Yeah . B: Okay , that's fine . B: Am I supposed to be standing up there ? D: So we've got both of these clipped on ? B: Okay . D: She gonna answer me or not ? B: Yeah , I've got Yes . D: Right , both of them , okay . D: God . D: Jesus , it's gonna fall off . A: Okay . A: Yep , yep . A: Okay . B: Okay . A: Tu tu tu tu Hi , good morning . B: Hello everybody . B: Um I'm Sarah , the Project Manager and this is our first meeting , surprisingly enough . B: Okay , this is our agenda , um we will do some stuff , get to know each other a bit better to feel more comfortable with each other . B: Um then we'll go do tool training , talk about the project plan , discuss our own ideas and everything um and we've got twenty five minutes to do that , as far as I can understand . B: Now , we're developing a remote control which you probably already know . B: Um , we want it to be original , something that's uh people haven't thought of , that's not out in the shops , um , trendy , appealing to a wide market , but you know , not a hunk of metal , and user-friendly , grannies to kids , maybe even pooches should be able to use it . B: Okay , um , first is the functional design , um this is where we all go off and do our individual work , um what needs need to be fulfilled by the product , um what effects the product has to have and how it's actually going to do that . B: Um , conceptual design , what we're thinking , how it's gonna go and then the detailed design , how we're actually gonna put it into practice and make it work . A: 'Kay . B: Okay , right . B: We're gonna practice with the pens and draw our favourite animal on the white board , I'll go first , and um sum up the characteristics of that animal . B: So Okay , I'll leave space for everyone else . A: Oops . B: Um What's missing ? B: We're running out of blue . B: Okay . B: I'm not gonna ask you to guess , I'm going to tell you that's supposed to be a tiger . A: Mm . B: And I see them as majestic , and independent , and proud . A: Oh sorry . A: Mm-hmm . B: Now , who would like to go next ? A: Yeah , me . B: 'Kay . A: Cat . A: Where did this come from ? B: Is that your lapel then ? A: Uh , yep . B: There you go . A: Thank you . A: Uh , maybe you can guess what I'm trying to make ? D: A kind of dog ? A: Yep . A: It's actually sitting , so it's sitting , it's not standing . D: Sorry ? C: It's sitting down . D: Uh . A: Okay , I see it as one thing it's very supportive . A: It's your best friend and your you can talk to a dog , it can be your best friend , it doesn't discriminate between you , based on what you are . A: Second it's loyal and third thing it's got intuition . A: dogs can som sometimes can make out between a thief and a person so basically these are the three unique features I think belong to a dog . D: Mm-hmm . B: Okay , thank you . A: Thank you . C: Yeah I'll have a go . A: Okay . A: Sorry . D: Please , please leave me a space at the bottom , I'm little , you can get to the top , with standing on a chair . C: Thanks . C: Alright , okay . C: Well since you guys have chosen the ones I wanted to do , I'll have to have to go for something a bit random . B: Okay . A: Does it look like a dog actually ? C: And also , my drawing skill isn't that great so , yeah . B: Well , as you can see , the quality of the work today is um Gonna be a bird . A: Mm . D: I think it's outstandingly good . C: Okay , now I'm gonna have to change what is was originally gonna be because that looks like a beak now , so . D: Crocodile ? C: Yeah , it can be a crocodile , it can be a crocodile . B: Is it gonna be it's gonna be a bird . C: Well it was it was an at first firstly it was an attempt at a T_ Rex and then it sort of changed into a pelican but it can be a crocodile now actually . D: O Beauti that's Okay . B: That's lovely . C: Yeah and uh I'll have to think on the spot of uh things that it is . C: Um uh scary , uh strong , yeah that's about it I think . B: Okay it's fine . D: Um , I'm very impressed with your artistic skills , mine's are dreadful . C: Uh uh Wo Hmm . D: Oops this is now coming apart , let me just put the top in . D: I hope that clicks in , I'll just I'll hold it on , okay . D: Oops , oh dear , what happened there ? B: Technical help . D: Hopefully that'll stay on , two-handed version . C: Okay . D: Okay , uh Again this is off the top of my head , I was gonna do a big cat too , um . C: Uh S Uh Okay , some sort of bird . D: Oh dear , it doesn't look what like what I want it to be . B: Hmm . D: Uh . D: It's not a vampire bat honestly . B: Okay , yeah . D: Uh and somewhere there's a body behind . D: That's my dreadful that's the worst yet , that's it's meant to be an eagle you can tell it's a flying animal could have been a seagull , I never thought of a seagull . B: A seagu right , not a seagull . C: Ah eagle , right okay . A: Eagle , okay . D: An eagle , um again I'm thinking on my feet goodness . D: I suppose they're all so independent , I'd put that one down again . D: Da dum um . C: They're good at golf . D: Indepen independent , right , did you say they're good at golf ? C: Yeah , no yeah , an eagle . D: Are they ? B: Eagle . D: Oh . D: Oh right , okay , I'm not good at golf . D: I'd say they're quite free-spirited , flying around everywhere , doing their own thing . D: And uh , birds of prey aren't they , oh dear , intrepid . B: Mm-hmm . D: I'll put that , intrepid . D: There we go , hope that pen's gonna be okay . B: That's lovely . D: Whoops . B: Okay . B: That was fun , right . B: Um finance-wise , we've got a selling price at twenty five Euros , which I don't actually know what that is in Pounds , at all . B: Any ideas ? C: It's about mm , mm yeah . D: Seventeen . A: One point four or something like that . A: One point four Euro would make a Pound or something like that . C: Yeah , yeah , something like that , so that yeah about seventeen , seventeen Pounds , something like that . A: Yeah . B: D fifteen ? D: Seventeen Pounds . B: Seventeen . B: Okay , that's expensive . D: Should we be making notes of this ? D: We can just refer to this later can't we ? C: But Havi having said that though , if you wanna get one of those the the ones on the market at the moment they're s they're about twenty pounds anyway . B: I think so , I think so , I'll be able to um pull it up , or I could put it in the shared folder or something . D: Yeah , okay . D: Okay . C: So , it'd still be yeah , we had to buy one . D: Right . B: Really ? D: So so I suppose later it depends if we want to undercut the price , we d or or is it going to make our product look a cheapie-cheapie option ? B: Mm . B: I think Yeah , um production cost's at twelve fifty , so half of the selling price is taken up by building it . C: Hmm . A: Okay , pretty huge margin . C: Yeah . D: Mm . D: Mm-hmm . B: Um , and profit aim is fifty million Euros , which is uh Yi yes , um yeah , I presume so . D: In our first year ? D: Mm-hmm . A: So then Mm-hmm . B: Um Mm-hmm . D: You've got market range international and you did say earlier it's got to be a um accessible and usable by sort of all age groups just t we're not focusing on business market , any particular thing , it's everyone user-friendly to everyone . B: No , yeah . D: Okay . D: Big target group . B: So yes , yes , I don't think we have to I don't think it's a case of worrying about different languages and things like that , um making that a key point , just that it's going to be in the international market like Australia , America , things like that . D: No . D: Mm . B: Okay . B: What are your experiences with remote controls ? B: I mean I've got we got um we had three videos , a T_V_ and a sort of amp thing all set up so we got one of the universal remote controls , um that you programme each of your things into , but that kept losing the signals so we'd have to re-programme it every now and again . C: Yeah . D: Alright . C: Yeah . A: Yeah , that c Okay , you wanna integrate everything into one like Okay . B: I think it was quite a cheapie as well , so that might have had something to do with it , but that was quite good , the fact that you could You didn't have six remote controls sitting in front of you . D: Mm-hmm . C: Yeah uh . C: Use all the ones at the same time . D: Right . C: Yeah , 'cause you Yeah . D: Mm-hmm . D: My experience has only been being given the remote control with the object I buy , not doing any tampering with it and programming , using it to programme T_V_ and uh uh videos and things . D: But basically on , off , volume up and down , channel one , two , th that basic functions , I don't think I could go any further with it than that , so , I suppose it's got to be something usable by someone like me as well . B: Mm . B: Yeah , the main that's the main stuff anyway , I mean and you don't want to I hate I hate looking at a control and seeing a million tiny little buttons with tiny little words saying what they all do and just sitting there searching for the teletext button or something like that . D: Mm-hmm . D: Mm . D: Mm . D: And symbols that you don't necessarily understand , symbols you're meant to understand that you don't . B: Yeah . A: So simplification of symbols you could think of . B: Um . B: When they're when you've got the main things on the front of it and a section opens up or something to the other functions where you can do sound or options kind of recording , things like that inside it . D: Oh yeah . D: Mm-hmm . B: 'Cause it doesn't make when you pick it up it doesn't make it really complicated to look at , it's obvious what you're doing , um . D: Mm . D: Mm-hmm . C: Mm . D: Actually that just raises a point , I wonder what our design people think , but you know on a mobile phone , you can press a key and it gives you a menu , it's got a menu display , I wonder if incorporating that into the design of a remote control might be useful , so you've got a little L_C_D_ display . A: Mm-hmm . A: Menu , alright . C: Yeah . A: Uh uh Right , I was thinking on the same lines you , instead of having too many b buttons and make it complicated for the user , may h maybe have an L_C_D_ di display or something like that , like a mobile , yeah and with menus . D: With menus , yeah , yeah . A: And if it's s somewhat similar to what you have on mobile phone , people might find it easier to browse and navigate also maybe . D: Yeah . B: What about the older generation ? B: What about granny and grandads ? B: Um , my grandad can answer his mobile phone , but he couldn't even dream of texting or something like that . A: You mean to save it lesser number . C: Yeah . D: Mm-hmm . D: Mm-hmm . D: Can he programme his remote control or is it basic with that too ? A: Right . B: I don't think they tape things , I don't think they use Mm , yeah , the age gap . C: Yeah , my grandad's actually better than me at using teletext , so . D: Right . D: Right . D: So that's a problem regardless of of any design modifications you you come up with , that's gonna be a problem anyway with the older generation perhaps , and that's another issue how we tackle that . C: Yeah . C: Yeah , what it just needs to be as long as it's sort of self-intuitive and you can can work out what everything's doing , 'cause I mean , menus on sort of new phones now they've sort of got all these pictures and stuff which makes it fairly obvious what you're trying to do . B: Mm . A: Mm-hmm . B: I don't know , I d I don't like the , you know the new phones that have kind of got a Windows-based running system . C: But I don't know how Oh yeah . D: Mm-hmm . B: I find it really confusing , I kept getting lost in the phone , I di I've not got a new one but uh my friend got a new one and I was trying to do things with it and I just kept getting lost , but that's just me . D: Right . C: Yeah , I don't I don't know how for twenty fi , or twelve Euros fifty how much of a excellent screen you could get , you'd you'd have to sort of keep it down to a black and white L_C_D_ thing anyway , I'd assume . B: Yeah . D: Mm-hmm . D: Is it possible that that for the older generation you could have like an extra button that you press for large print like you do in large print books ? A: Okay . D: Obviously it displays less on the screen , it displays less on the screen but as long as they can read it that's the main thing . B: Teletext has got that option as well . B: Yeah . B: Or what about kind of a dual function ? B: In that you've got the basic buttons just for your play , volume , programme things and also and then a menu to go into with obvious pictures , obvious symbols and that's where you control recording and things like that . D: Mm-hmm . D: Yeah . D: Mm-hmm . D: Mm . D: The other thing is , just ch chucking into mobile phone f design features again , it could have a flip top remote control so that when you flip over the top , your screen is you can have a bigger screen in the the flip over . B: Mm-hmm . A: Mm , okay . B: I think that's a cost thing , I don't I don't know how much we're gonna know about Yes , no that's important . A: S It might it might save a b bit of space , it's i instead of looking bulky , it might look small . C: Y Yeah . D: Yeah ? D: Mm-hmm . D: Yeah , like smaller . A: But it might have its cost implications . B: Okay . D: And there's no reason we need to make it look as fashionable and stylish as a mobile phone , it can still be lightweight plastic , you know ? B: Mm . A: Right . D: Something that's easily moulded and produced . B: Yeah . D: Sorry I'm treading on your territory guys . C: No uh uh Yeah . B: Um , right , okay we've got half an hour before the next meeting , so we're all gonna go off and do our individual things . B: Um I think that's probably about it and then we'll come back and liaise again and I get to do another fantastic PowerPoint presentation . C: Just just a quick thing about the um about what you're saying about the uh does does it need to be fashionable ? B: Sure . C: The sort of I I had a quick look at the company website and it's like the the uh we put the fashion into electronics , so I think think the whole design thing might be qui I mean you don't you you can still have plastic and it'd look quite good but Yeah . D: Ah right . A: Okay . B: Okay . D: Okay . D: Sure b y yeah . D: But yeah , I mean it doesn't have to be that , you know th that was my main point , we don't have to use metal , I don't know if using plastic does make it cheaper , I presume it would . B: Mm . C: Yeah . D: Yeah , yeah , yeah . B: I would it would probably . C: Yeah . B: I mean there's Sky remote controls and everything . B: They're kind of moulded and look a bit different , and the Telewest remote controls are silver plastic , which looks a bit smarter , so yeah I guess that's stuff we can think about . D: Right . D: Okay . B: Okay , so let's break it up there . D: 'Kay . B: Okay ? C: Okay . B: So , see you in half an hour . D: Do we go back to our room ? B: I think so , yeah . A: Mm , yeah . D: Yep ?

The Project Manager gave an introduction to the goal of the project, to create a trendy yet user-friendly remote. She presented a long-range agenda for the whole project. The group introduced themselves to each other and practiced with the meeting room tools by drawing on the board. The Project Manager presented the project budget, the projected price point, and the projected profit aim for the project. Then the group began a discussion about their own experiences with remote controls to generate initial design ideas for making the product user-friendly. They discussed grouping features into a menu and adding an LCD display. They also discussed the look of various materials that may be used in the design, in keeping with the company's goal to create fashionable electronics. The group will prepare for the functional design meeting to discuss the components and functions of the product. NA. There may not be enough money in the budget to allow the addition of all the features the group discussed, such as the LCD display.

A: Okay . A: Good morning everybody . C: Good morning . A: Oh , everybody is not ready . B: Uh almost . B: Ready . A: Alright . A: Okay , let's go . A: So , we're here today to to have our first kick-off meeting about uh this new project we're going to tak to talk about in a few minutes . A: Um so I will be uh Sebastian the Project Manager . A: Um you are the Okay . B: I'm uh Michael . B: I'm the user interface designer . D: Hi I'm Guillermo . D: I'm the Marketing Expert . C: And I am Hemant , the industrial designer . A: Okay , very good . A: Thanks for being here . A: Um so let's have a look to the the agenda . A: So , we are going to go through this agenda uh and mainly first to uh to make to to be used to the tools uh available in this nice and smart meeting room we have here . A: Um then we'll go to uh the plans for project and have general discussions about it . A: So , the goal of this project is to uh developed a new remote control . A: Um it should be original , trendy , and also user friendly . A: As usual we will follow the the project method um that we are using in the in our company . A: It is in three step as you know . A: First the functional design . A: The second's a conceptual design , and then the detailed design . A: During each step uh of each design we wi you will work uh s separately , individually on uh your specific tasks and will m we will meet to um to discuss and take decisions about uh what you've you've you did and what uh we will do next . A: So first , we have to to train ourself with all the um the tools availables in the in this nice meeting room and uh particularly the the white board so uh we are going to go through the white board and take some um s some notes or do some drawings . A: So who want to start ? B: Ah well if no one else wants to , yeah . A: Mister . B: Okay so , want me to draw my favourite animal . B: Let's see . B: Well , I don't really have a favourite animal , but um uh I think I have one in mind , so uh I'm gonna about the uh spider because you can actually draw it pretty well in the corner of a white board . A: You have one in mind ? B: The spider has a spider lives in a web and uh it has eight legs , and uh it can move all about the web in two dimensions . B: Unless it's a three dimensional web which y they have sometimes . B: There are some spiders that live in like that have like uh kind of a a big ball of a of a web . B: And uh the other thing is some spiders can actually uh fly like uh they have uh they let out like uh a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new uh build a new web somewhere else . B: So I think they did this in uh in Charlotte's Web that movie that little uh well it's actually a book first but uh um at the end all the the spiders kinda flew away . B: So , that's my animal . A: Okay . A: Th thank you . A: Very interesting . A: Guillermo you want to ? D: 'kay I dunno why , but when I was a child I I wanted to be a a panther not a pink panther , or maybe yes . C: But don't you think it's very difficult to draw a panther ? D: Uh yeah yeah . C: So bad I don't like it . A: It would be very funny for us . A: Oh . D: Okay it's a friendly panther . B: Maybe it's happy 'cause it just ate someone . D: Yeah maybe . D: Um . D: Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female uh , I I I have watched that lions di didn't hunt it's the the female lions who who hunt , so but I like it because it's fast , and it's black as well , so it can he it can hide itself very easily and it's it's it looks like um powerful , strong , uh I dunno . D: I I watch a a film about a black panther when I was a child and I was in that age when everything was shocking me a lot . A: Okay . A: Thank you . D: Okay . A: Hemant . C: Um sure . B: So you don't like pink panthers ? D: I like it . C: Oh yeah . C: Thanks . C: This lapel is coming out once in a while . C: It's not very strong . C: Okay . C: So , not the favourite animal , but I think I'll draw elephant . C: I'll try to draw elephant . C: It's a problem . C: Okay , thanks . C: Okay so , elephant goes like this , and then it has four feet . C: I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . C: And then we have it's trunk . C: And yep something like this . C: An eye , cute . C: Yeah , so and sometimes they have a hump . A: Poor elephant . C: It seems that uh elephants are pretty friendly and they they have one very important way a different way of walking . C: So when they walk , wherever they are going to put their first feet , the second feet will always be . C: When they'll come to that position the second , the third feet will be there . C: That's the way they walk . C: And that's very peculiar about them . C: None of the other animals walk like this . C: And they are very useful to human beings . C: At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge um loads from one place to another , elephants were very useful . C: And they are found in um usually the warm countries . C: And um they are the biggest terrestrial animal . C: That's what I know about them . C: So , that's what I wanted to tell about elephants . B: So is this uh an Indian or an African elephant , 'cause you haven't drawn the ears ? C: There are two kind of uh yeah , they are very different , Indian and African elephants . C: So Indian elephant is having one bump , I think , and the African have two . C: And then there's a difference in the trunk of the animals , these elephants who are Indian and So at some for some elephants it's the trunk is having one Do we have some message there ? A: Yes . A: We have to I have to catch you , sorry . C: Wind up ? C: Okay , some other time . A: We have to to go through the meeting . B: Okay . C: Thank you . A: Thank you . B: We can discuss that off-line . A: Yeah we'll discuss a f a fly or do we'll do another meeting abo on elephants . C: Thanks . A: So so another important part of the project is about money , uh and about so about finances . A: So we should target selling price of twenty-five Euro for this remote control and uh we have um which which would generate a profit of of um fifty million Euros , okay . A: And we should target the inter an international market . B: So could I just ask one question , um is this a stand-alone unit that we're gonna be selling ? B: So it's gonna be you already have a T_V_ but you're buying an extra remote control for it or something ? A: O this is the next topic we have to discuss exactly , so let's go to it . B: Okay , alright . A: So um we should decide which kind of remote control we want to uh we want to uh we want to go . A: Should be should should it be um specific remote control to some specific device ? A: Should it be a universal one ? A: And uh etcetera . A: So um so I'm waiting for your for your inputs very quickly because we have only three three minutes to go . B: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit we wanna make , which seems to a kind of a little strange if we don't know what the the product is yet , but I guess if that's if that's the requirement that we need to to design the the product to actually fit that that price bracket so , I guess we're gonna need to find out what's actually you know , what people ar are willing to pay for um what kind of product they're expecting for twenty-five Euro because it seems quite a lot for a remote control , so it's Yeah . A: Okay . A: Okay I think this is more a job to our market person yeah . C: Marketing person . C: Mm-hmm . A: So it should be the topic of maybe of the next meeting just to to have an overview of this and uh in which direction we should go . A: So we need to close the meeting . A: Uh we'll have a new meeting soon and uh so the work every every of you ha have t d to do . A: So um you have to work on the on the working design , you have to uh work on the technical functions , and uh you have to work on us user requirements specs , alright ? D: Yeah . A: Um you will receive some information by emails , i as usual . A: Thanks for coming today . B: Okay . C: Thanks . A: Thanks . B: Alright .

The project manager Sebastian opens the meeting. The rest introduce themselves, including Michael the interface designer, Guillermo the marketing expert, and Hemant the industrial designer. The project manager states the goal of the project, which is to develop a new remote control. It should be original, trendy, and user-friendly. He also mentions the three-step project- functional design, conceptual design, and detailed design. Then they take turns drawing their favorite animal on the white board. After that they briefly discuss finances. The remote control's target selling price of twenty-five Euro dollars and will be for the international market. They need to generate a profit of fifty million Euros. The question of whether the remote control should be for a specific device was brought up but not answered. The project manager closes the meeting, telling each group member what he is responsible for and reminding them that they will receive more information by email. The project manager designates each group member's task- working on the working design, technical functions, or user requirement specs. They will receive more information by email. The project goal is to develop a new remote control. The target selling price will be 25 Euro dollars. They will target the international market. They will generate a proft of fifty million Euros. A group member asks whether it is going to be a stand-alone unit, or one that requires a T.V. beforehand. They did not decide yet what type of remote control to produce- whether it should be for a specific device or universal. The main concern is that they do not know what the product is, yet they have to make it fit that price bracket.

A: Okay . A: Je croix que c'est dommage de le it will be sad to destroy this prototype . A: It really looks like a banana . C: It is a banana . A: It is a banana . C: It is the essence of bananas . C: I would be confused with this thing . A: Mm . C: S How is everyone ? D: Mm-hmm . A: Okay . A: Hi . B: Hi . A: So we are here for the detailed design meeting . C: Mm-hmm . A: So we will uh I will first present what we are going to do in this meeting . A: Then uh I've I will also take notes during this meeting and I will send you uh a summary then as usual . A: We will then look at the evaluation criteria of the prototype presented by uh our two colleagues that make good work . A: And uh then we will see the financial aspects and the cost of the product . A: Then we will uh evaluate the product . A: And uh end with the conclusion of this project and see whether it fits with it fulf if it fulfil the requirement or not . B: Mm-hmm . A: So d let's start with the cost aspect so so I look at the aspect discussed last time , that is to say uh to have a standard battery , to have a yellow banana shaped uh case with uh a rubber material around it to be uh to feel spongy , and uh also at the different aspect like having a wheel etcetera . C: Like a banana . B: Mm-hmm . A: And the cost ended to be ten point seven Euros . A: So which is uh good , because we had a price gap of twelve point five Euros . B: Mm-hmm . A: So for the financial aspect it's okay , we can uh we can continue with this product uh as if , and we are now going to see the project evaluation with uh our marketing expert . D: Yeah . D: Okay . D: So uh you can have my project in Uh yeah just a Four . A: Yeah . A: You have a presentation ? A: Participant four , yes . D: Evaluation . A: Okay . A: Okay . D: Okay . D: So you can go . D: We can go through . A: Okay . D: So I made an evaluation and the the evaluation criteria is made according to the users' requirements and the market trends we talked about uh during the previous uh meetings . D: So you can go through and okay so uh we have uh six points . A: Okay . D: We we talked about before . A: Okay . D: So we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , easy to find in a room , and robust , uh and uh uh I have a scale of uh seven points . A: Yeah . B: Mm-hmm . A: Yeah . D: Okay . D: So I go through all the uh all the points here , and uh according to what you think about the this project you can uh mm make a one point , two point or seven point . A: Yeah . D: Okay ? A: Okay . D: And after we ha we have an an average , and uh we see . B: Mm-hmm . A: Okay . D: The okay ? D: Uh so uh fancy look and feel , what do you think ? A: Okay . A: Maybe you can presen okay . D: F between o one and seven . A: Maybe hold it . A: So I think it's uh very uh very nice . C: I give it a I give it a five . A: What do you think ? A: Yeah . A: So it's between one and seven ? D: Yeah . A: Seven is the highest uh ? D: Seven is the Mm-hmm . A: I will give a six . B: I will give a a five . C: And you ? D: sorry . C: Do you vote uh Christine ? D: eh ? C: Do you also vote ? D: No , I just want to see something Mm-hmm . A: Maybe we all have to agree on a common Yeah . C: Well , we can very easily . D: Uh I think uh and need to as well . A: No problem . D: Need to uh I don't know if you we ha we have to put uh one uh f If it's better or Uh-uh . A: So this is your One is most . C: I So it will have five point five average . D: Um . A: Well , we can choose what we want . D: Yeah . A: Okay , let's say that seven is the best . D: Or maybe we can say s seven is the best mm . A: Okay . A: So so do note the grade we have five , six for me , five . B: Five . A: And what what's your choice ? D: Oh sorry . D: Six Uh s you can how much what ? A: How much would you give on the fancy aspect , on the fashionable aspect ? A: How much would you you don't answer to this uh questionnaire ? D: Oh yes I mm I dunno mm , I think six , it's a good uh Yeah . A: Five point five average . D: Wa can . A: Okay . C: Mm . D: Okay . A: Well , does it Okay , techne technological aspect . D: I sorry . D: Okay . D: So after , the technological aspect ? D: So we we said uh we have uh a new technological uh thing with a wheel . A: Yeah , we have the wheel . D: Uh . A: We also have the rubber material , which make it uh like new also . A: I think I would give a five . C: It's four . A: Four ? B: A four also , because , except for the wheel , we don't have so much innovation . C: Yeah . B: The rubber is Uh a four . A: Okay . C: D are we including the voice are you glu are we including the voice in the end or not ? B: I I Yeah . A: No . C: Huh ? C: No . C: Okay . A: So what's your uh grade ? D: No . D: Four . A: Four ? A: So we have four , four f and five ? D: We can put four ? C: Yeah . C: For twenty five . A: Yeah , four . D: Everyone is okay or four poin Four . A: Four , yeah , let's put four . C: Yeah . D: Okay . A: Doesn't it Yeah , I think so . D: Very easy to use . D: Do you think it's easy to use ? C: I give a seven , I think . A: Yeah . B: Six . A: I would give a I would give a seven as well . A: It's very easy to use . D: Mm , six for me also . B: Six . A: So six point five . D: Six point five . C: 'Kay . B: Six six six point five . D: Okay . A: Okay . D: Is it fashion ? A: Oh yeah , its its f its fruit fruit shape . D: Seven ? A: I would say seven . A: And is very very nice design . D: Yeah it's fashion , because it's a fruit , and we say that the yeah , seven . C: Yeah , we can we can put a seven here . C: Yeah . B: Yeah , seven . A: Yeah . C: Yeah . A: Seven , okay . C: Well , we hope . B: Easy to find . D: Uh easy to find in a room ? B: I lost my banana . A: I think you can't miss it . C: Yeah . D: Yeah ? A: Okay . B: Uh . C: Yeah , I think it's cool . C: I think we can put a six here . D: We have the lightning , or The lighting . A: Yeah , we have the we don't sesh especially have the lightning but So it's yellow . C: So you'll make the material transparent so that it uh lights up completely , or Yeah . A: It's okay . A: I think it's very easy to I would say seven . D: Yeah . D: Seven ? A: It's hard to miss it . B: Six . B: Yeah , okay . D: Is it is it robust ? A: Yeah , it's rubber , made of rubber , I think it's m it's uh more rubber than uh other remote control . B: Uh f yeah , it's ru it's rubber . B: Yeah . C: Yeah the only problem there might be which know , i if it's very sensitive , they will , I don't know Yeah , okay . A: Yeah . B: Yeah . A: But it is uh it is surrounded by rubber material . B: Yeah . A: So maybe we can put a six . B: Yeah . C: Mm . B: Six or five . D: Everybody is okay , six . B: Five . A: Six is okay ? C: Six , yeah , for me . B: Six . D: Yeah . D: Okay . A: Yeah . C: Yeah . D: S now um so . A: Tadada . A: We have to sum up everything . C: Twenty . D: Thirteen uh , twenty , twenty six point five , uh seven , thirty two , thirty six . C: Thirty . C: Thir Okay . D: That's that's okay ? D: Six . A: Six is a good Yeah , the be . D: Good . D: Uh if we say that seven it's uh it's the better , and when uh s six sit six are good it's a good uh p product , I think . C: Yeah , the top Mm . A: Okay , so six is a So it's a good evaluation , I think . C: So will become eight soon ? A: It's very promising . C: Yeah , well it's a bit biased . D: We have a good price and uh . A: Huh . B: Yeah . C: Okay . D: Good . A: So this prototype is quite nice . C: Because I saw uh some phones that were banana shaped , uh wireless phones not mobile ones , wireless for the house , uh quite big also , and they were selling something like a hundred Euros , two hundred Euros . A: Yeah . A: Okay . C: Just a just a phone , wireless . B: Mm-hmm . A: So having this at twenty five Euros is uh quite attractive , I think . C: Yeah . A: I think the Yeah . B: But almo also the complexity between a phone and a remote control is not cannot compare . C: Yeah . C: Yeah , it's much more complex , but Okay . A: So , I think , we can summarise . A: So we have seen the prototype . A: It's very nice according to the work of our two designer . A: The the the financial aspect were okay . A: We we have the cost below uh our threshold and so we could sell at twenty five Euros and make i make profit . A: The the evaluation give satisfying result as well . A: So I think we can move to the last part of the meeting . A: So the cost is in the budget , the evaluation is okay , so I th I think we can now uh open champagne and make a huge party . B: Start to eat banana . A: I don't know if it's provided by uh by the meeting staff . D: Mm-hmm . A: Okay so congratulation . B: Yeah . C: Congratulations to the team . A: Nice product . C: Uh very well , we worked together fantastically . A: Yeah . A: I think it was a good collaboration uh . A: Aspect . C: So what does the management say ? A: Sorry ? C: What does the management say ? A: I think we will have um much bigger project next time and a much bigger salary as well . C: Ah . A: All it depends on who watch this meeting . B: Yeah . A: We don't know . C: Yeah . A: Okay , so good guys , so see you for next uh successful project . C: Okay . B: Okay . B: Yeah . B: Fruits . D: Mm 'kay . C: Mm .

The Project Manager presented the final cost of the remote with the finalized list of components. The final cost was under the alotted budget; the Project Manager announced that the project could then continue with the current prototype. The Marketing Expert presented an evaluation of the prototype to the group. The group evaluated the prototype based on the requirements of users presented in the first meetings. The group decided that the prototype met enough of these goals to be able to market the product. The prototype was presented and the group discussed the look of the prototype. The Project Manager summarized the accomplishments of the meeting. The group decided that the final cost of the prototype was low enough that they could continue with the current prototype and still meet the profit goals. The group also decided that the design of the prototype was satisfactory and met enough of the users' requirements to be able to be marketed. NA.

A: . A: . A: . A: . A: . A: . A: . A: . A: . B: . B: . B: . C: . C: . C: . C: . D: . D: . D: . D: . D: Hello . D: Yes , I made it . D: English from now on . D: Drawing or Yeah . A: Yeah just testing . A: Mm ? C: Just kidding . A: English . C: So annoying . A: Break is over . D: Ooh it works . A: Whoo . A: Spicy . D: Spicy . D: Where are are all the other presentations ? C: I just put it in the in the shared folder so it should be yeah I think so . D: The conceptual or Ah . C: Yeah , conceptual design . C: What or whatever does it No no no , can you go back one ? D: Because I see only my own presentation yeah . C: Uh 'cause it has to be PowerPoint pre yeah components design , that's it . D: This ? D: I'll just put it in there . A: So , he's coming . C: I did get a bit more done than the last time , 'cause I knew that I didn't have time so I just copy and paste everything into the Sometimes I have these pop-ups or these sounds and there's nothing there , and also with I don't know how to use PowerPoint , so it takes me forever to get something done with it . D: Or not . B: Okay . A: Oh okay . D: Ah , I can't cut and paste it into the other folder but Move to meeting room . A: Ah . A: She . A: You can look at the final report , 'cause I have to record everything we are deciding and such , so I'm trying to write it down between everything else . D: Yeah . A: Oh . D: Yeah me too , . B: I I've got the same problem as well . C: Yeah . D: Yeah . A: Yeah . A: Here we go again . A: Welcome . A: Uh we have again three presentations and then we have to decide on what concepts the mobile phone has to uh f the remote control has to support . C: Thi Mm-hmm . A: So who wants go . D: Yes . C: Who wants to start ? A: Yes ? D: Me first again or yeah . A: Yeah sure . B: Oh . B: No . A: Doesn't matter . B: Yeah . B: No problem Yeah . D: Alright . D: Did you open it already or no . A: No . D: Ah . D: Ah . D: Yes . D: So welcome to the marketing presentation once again . D: Um this time about trendwatching . D: Uh well there has been inv investigation again , in the in the remote control market . D: Uh it shows a number of developments . D: Uh I will address them uh in a moment . D: Um fashion watch watchers uh have detected the trends for young public , because that's our public . D: Um well fruit and vegetables will be will be the most important theme for clothing , uh shoes and furniture . D: And the feel of the material is expected to be spongey . D: So um the developments I will address them oh yeah well this is the fruit and vegetables looks of fresh bright colours . D: So to give you an idea . D: Um well the developments ? D: Uh development one . D: Uh well most important aspect for remote control happens to be a fancy look-and-feel . D: Instead of the current uh functional look-and-feel . D: Um well fancy stands for an original look-and-feel of the case and the interface . D: And the second most important aspect is that a remote control should be technological uh innovative . D: Um well it stands for the use of technical features that do not exist in current remote controls . D: I think we pretty much covered that with our screen and um and speech recognition , so I don't expect that to be a problem . C: Sound . C: Yeah yeah uh uh . D: And the third development um is that the remote control should be easy to use . D: Um Well the first aspect uh was twice as important as the second aspect,w which was twice as important as the third aspect . D: So um that kind of gets you this ratios . A: Mm-hmm . D: So fancy look-and-feel uh is the most important uh point of attention . D: Uh so the fruits and vegetables in combination with the spongey material . D: Um well technolog technological innovation , we've covered that pretty much I guess . D: Um and easy to use , I don't think that will be problem . D: So my point of attention is especially this part . D: That this will be a crux . C: Yeah . D: So that was the marketing uh presentation . D: I had only one document left . C: And shall I go first ? C: So I Yeah ? B: No . B: I I don't mi I don't mind . B: That's Do you want to go first ? D: So kind of this So a k a small example . B: Okay . A: Yeah yeah sure . A: No . B: Yeah . D: Kind of this this look . D: Uh nothing about the buttons but just sponge kind of thing , and and some fruit and colours I dunno . B: Yeah . D: Just made a quick design . A: Cool . B: It's better than than my uh drawing . D: Alright . C: Alright . A: Yeah you're just the user interface hmm ? B: Yeah okay but I have to design the Yeah . C: Uh components . A: Yeah layout . C: Oh no . A: Yeah okay . D: Yeah . D: It's okay . A: You probably opened it . C: Yeah true . C: Um Alright . A: F_ five . D: F_ five . C: So I'm dealing with the components design . C: Um let's see . C: I uh used some design examples we had uh from similar products . C: And I used uh possibilities from our manufacturing department about current components which will have to be implemented in the design . C: That's why I had to , wanted to go first . C: Well they gave me um an idea about what people want . C: We're f mainly focusing on this group , but I want to make the distinction clear . C: Uh I could not drag the pictures into the the slides so s so I don't have examples of how it looks like . C: But it comes down to what you uh what you think we should do with the spongey and the fruity looking uh type . C: If you , the young dynamic people want soft primary colours uh , which looks like fruits you know , you can and shapes that are curved and not uh solid straight lines anymore . C: So this basically um yeah goes on to what you were mentioning earlier . C: There is a lot of um factors involved in choosing the components . C: There's a lot of options that we have to discuss . C: Uh for example the energy source . C: we have four types . C: The basic battery . C: Uh we have a hand dynamo , which we yeah we Dutch refer to it as the kneipgatt . A: Yeah . C: Uh the kinetic provision of energy which means if you move the thing , if you shake it . C: Which will be fun for toddlers right , if they wanna use the And uh of course solar cells . D: Yeah . C: But I dunno how we would use that into the design of the actual product . D: Wi an indoors . C: So uh my yeah also also in you know countries where there's n isn't much light like in Scandinavia , they wouldn't be y able to use it half of the year you know . D: Oh . A: Yeah okay . A: Calculator's can do it . B: Yeah . C: So that's not cool either . D: Yeah . A: Mm-hmm . C: So um for the uh a case , there's uh the traditional uncurved flat hard case . C: Single curved , which means that it has uh curves in one dimension . C: Or the double curved . C: Um I wasn't able to finish my uh personal preferences sheet , but well you know that we will have to go for the double curved 'cause it's daring and different from what we have now . D: Yeah . C: Uh the case materials . C: Well we have all kinds of hard uh materials like the the hard plastic , the wood and the titanium . C: I would definitely go for rubber 'cause it fits most in what people wanna see nowadays . D: Yeah . C: Um poo , this is a lot of text . C: I wasn't able to organise this yet . C: We have yeah several uh interface designs . C: Uh we can use a scroll buttons for the menus , but we already kind of decided to go for the f for the pushbuttons , for the the arrow buttons . B: Yeah . B: Pushbuttons . B: Yeah . C: So that's not really interesting . D: Yeah . C: Electronics ? C: Yeah , maybe we wanna decide on what electronics to use the advanced chip I think is easiest to implement uh for the production , 'cause they they can print it better . C: Um Yeah . C: I think this is about it . C: Yeah I was working on some per personal preferences . C: I first uh chose for the battery , 'cause yeah I'm traditional and that's the most obvious , easiest choice to go to . C: But I really think that we should maybe uh think about the kinetic energy , where you have to move the thing to be able to use it . B: Yeah . B: Yeah . A: Yeah . B: As an optional uh feature . D: Yeah . B: Or combine uh both with a with one uh Okay . D: I guess we can only choose one . A: Uh I think you can only fit one uh source of energy on the Yeah I didn't receive any info uh . C: Yeah maybe we I can imagine that the kinetic uh type energy source would be more expensive to make . C: But it is more longlasting , that the people don't have to ever buy batteries again . D: Yeah . D: And it's more fun . C: And it's also more fun yeah . C: I always chuck my uh remote control around , so Yeah y exactly . D: Yeah , just playing with it and especially when the material's rubber . A: Yeah . D: It can be done , I mean , you can't harm it , so it's a perfect combination I guess . A: S yeah it's safe . B: And throw it . C: You don't have to be scared about bouncing it off the g floor and breaking it or whatever . D: Yeah . B: Okay . C: So that's the end of it . B: Yeah . D: So So double curved is like this , this , this , or Mm . C: Uh go ahead . A: 'Kay next . C: No it means curved in two dimensions . C: So uh w single curved ? C: Uh let's say would be a b square box , but then with curves on one dimension . D: Yeah . C: And double curved would means that it would have curves curves in every direction . D: Also in in height ? A: Uh Okay . D: Yeah okay . C: Like three D_ . B: Yeah . A: Can we uh Yeah . B: One one uh very important thing I was uh yeah thinking about is the speech uh option . C: Yeah . B: We were going to use that . B: Yeah . B: So um Yeah um yeah that's one thing uh which I'm not sure uh of how to implement it uh into the remote control . C: Design ? A: Well the visual representation is not there with speech but you can Yeah . B: No okay but it has to be combined with with the menu uh for functions and So okay . A: Just yeah . A: I think you can just uh match the speech commands with the functions that are already present . B: Yeah . B: Okay . A: So I don't think you have to design anything else for that . D: Yeah with the programme . B: But do uh j do we uh do the speech just for the basic options , for the simple buttons ? A: Both . B: For for everything , also for the advanced options ? A: Yeah . B: Okay . B: Uh we have this very uh basic uh trendy design . B: Everybody says it so that's what's uh yeah um Yeah in the in the last uh meeting we uh we were yeah putting the the simple and the advanced options separated . B: That's yeah obvious . B: Um yeah . B: Pressing the the menu option uh will disable uh all other options on your uh remote control . B: And only the the L_C_D_ panel will uh light up and then you can only uh change the yeah the options . D: And and the and the buttons that you need to control it , I guess . B: Yeah . A: Yeah . B: Um yeah design has to be very attractive but that's your your op your yeah . B: you have to uh delete this but this is the the the simple uh layout . A: Yeah . B: Uh display on the upper side with the the menu button and maybe a some sort of cancel button or save button . A: That would be the back . B: I'm The back . D: Yeah . A: Back and okay . D: Back and okay . B: Back and okay yeah . B: Uh What ? A: You did read the minutes I wrote ? A: You did read the minutes I wrote ? B: A little bit I think but not not everything w Okay . C: I And rubber . A: Oh okay 'cause I pretty much summed up all the buttons there were . A: So I hate doing work for nothing . B: Oh I uh didn't read that . B: But But this is the the basic uh design uh for the for the m yeah for the buttons . B: Um I wanted to to categorise everything . B: Uh with a speech display uh yeah , sound , everything you you noted in your uh minutes . B: Um every pushbutton has uh has its own uh LED light . B: So you can uh yeah change uh m make it more trendy for for younger people . A: Mm-hmm . B: And uh if there are older people they wanted more uh yeah more uh luxurous so that's an a also an option . B: Um that was it . A: That was it ? B: Yeah . A: Okay . A: Uh again . A: Ugh . A: Okay so what we have to decide is what kind of components do we use ? A: Uh energy source , chip type , case type . A: And user interface . A: But I didn't see a clear distinction between these so I think what we have is okay . A: So we only , we already decided that kinetic would be the choice for energy . D: No . A: Uh the case would be doubly curved . D: Rubber material . A: So Rubber material . C: Rubber material . A: And that's the only thing we have left . C: Yeah we need the the chip on print to be able to support the the screen and uh and f audio function . A: Oh okay . A: No it's easy . D: So that's uh is that is that the advanced chip ? C: Yeah . A: Advanced chip . C: Yeah . D: Wow . C: Otherwise you would have a simple chip , just for pressing buttons . A: Okay . D: Yeah . C: But we need more . D: Alright . D: Kinetic . C: I'm just thinking , this is not my department , but I I'm not sure what this is gonna cost , to be able to m So 'cause we need to sell it for twenty five Euro a piece . A: Too . D: Double curved . A: Uh I didn't get any info on this . A: So Yeah . C: That's gonna be difficult huh ? B: Yeah . D: The cost of making it should be twelve and a half ? A: I have total here . C: Yeah . C: Yeah yeah yeah . A: Yeah I don't know . A: I didn't get any information about that so Yeah . B: We're going to produce it in uh China so it's no problem . C: Child labour man , we love it . D: Yeah , so it's cheap . A: Who doesn't . A: Uh let's see . A: Is there a new thing ? D: Um well the interface type supplements . A: Yeah the interface , maybe can Ooh . B: Uh it's it's quite difficult because we we haven't got all the options uh yeah . A: No . A: Uh do you have a picture of doubly curved case ? A: And could you put that in the group folder ? C: Um let me see . A: Of the project folder . C: Wait a sec . D: If you go to your homepage or something , you should get your own information . C: Yeah I'm going there now . C: Inspiration . D: I got my fresh and fyoo fruity uh picture uh also uh over there , so No . C: Well Um yeah maybe it's Maybe it's easier Yeah . A: Ah you didn't draw it yourself . A: Ah . D: Too less time . D: Yeah , also the menu . D: Yeah that that w Yeah . B: Yeah . B: This is the the menu I was uh looking uh at . D: Yeah I was thinking of that also , with with a with a uh arrow . B: Yeah . A: Arrow . B: Arrow yeah . D: So that indicates that there's an menu under that menu . A: Yeah . C: Yeah perfect . D: So Oh yeah . B: Yeah . C: Maybe it's easier if you guys come over here . A: 'S the target group . B: S yeah . C: S see this is the the the standard traditional type , where the form uh yeah serves the function , you know . A: Yeah sure . C: It's like really basic . C: But this m is more appealing to old people and we don't want that . A: Yeah . D: Yeah . C: This is what we're looking for . C: And th that means curved in both dire dire uh dimensions . A: Oh okay . C: Not only like this but it has to be exactly . A: I see . A: Yeah also like this . A: So you can hold it . C: It has to be kind of instead of the PlayStation , the module . C: It has to be like the the Game Cube , you know , where your thumbs would be laying in the instrument and it has to be nice to hold . B: Yeah . B: But it has also to it it has also to be uh luxurous uh for for yeah rich people . C: And It ha Yeah but that's that's the the problem uh yeah the dilemma actually , 'cause we wanna appeal to the to the young public with fancy with flashy colours , and with a lot of shape . B: Th this looks a little bit like like for only for children . A: The children's story . A: Yeah I've got it . B: So Yeah . A: Distinction . A: Yeah . C: And Yeah , and the and the rubber , it it will look cheap always , you know , with the There is mobile phones , in which you can change the colour also of the lights . B: The colour Yeah . B: Okay but the the colours , you you can make it uh make the colours with LEDs uh beneath the the buttons . B: If you press a button and you can disable the the colour LEDs for for people that don't like it . A: Mm-hmm . D: Mm . B: Yeah . C: Maybe we should consider this function . A: Mm-hmm . C: To customise it and so I mean kids can make it look more flashy with different kinds of colours and people who want something , you know , different , or more uh design , they can go for one colour like uh for example this uh photo th camera . B: Yeah . A: Different . A: Mm-hmm . A: Camera . D: Yeah . D: Cool . D: S underwater uh yeah . A: Yeah submarine . C: Personally I think it's really ugly . B: Yeah . C: Just give me the thing that it's inside there maybe I'm too old for this stuff . A: Well Yeah but this this the is for the . D: Yeah . B: Very cheap uh cheap look . C: Yeah . D: Yeah . A: Okay . C: So those I think are all my oh . A: Uh Ah yeah bright colours . D: Yeah . D: Also a kind of rubber uh Yeah . C: And this is , this is with the curved that I mean . A: That's singly curved . C: Yeah . A: Okay . C: Yeah ? D: That should be nice . A: Well we could make a compromise between that . A: But I don't know if it's worth the effort . C: A compromise between what ? A: Uh instead of doubly curved we take a single curved . A: So to appeal a little more to the all the public . D: So s Yeah there's only in in this dimension . C: This , this would be uh single curved uh ? A: Mm-hmm . A: Yeah . D: Like this . C: Yeah . D: So curvy or not . A: Also . C: Yeah . D: Yeah so we keep it singly c single curved then ? C: Exactly . C: Exactly . A: Yeah that would be an option . A: I don't know what you think . D: Yeah . C: I think the I mean our aim is to make something different right ? C: To make something new . D: Yeah . A: Mm-hmm . C: I would go for the double curved . A: Okay . C: And I I'm I'm thinking uh you know uh a drawing palette , where you have the shape for your thumb . A: Yeah I'd agree . A: Mm-hmm . C: So it kind of holds nicely , something like that . B: Yeah but if you if you make it more curved we we can make more and more options for buttons . D: Yeah . C: Well this is really your decision but Yeah . B: If you have uh it have it in your hand , you you you are not only um yeah you don't need one dimension but you can use other dimensions for pressing the the buttons . C: As well . C: You can make a trigger button or something like that . B: Yeah . B: Something to shoot at your television Yeah . C: Yeah or that that is the confirmation button or something , that you scroll with your thumb , with the arrows , and then confirm . A: Mm-hmm . B: That's yeah . A: Mm-hmm . C: That would be a nice way to use it but I mean , yeah , I'm thinking big already , and we need something that well that that you can able to use in one hand I think . A: Different . A: Stands out . A: Or Oh yeah a one hand uh solution . C: Yeah . D: So from top view it looks kinda like this . D: But from the side you you can have it also in a kind of shape . D: Maybe because the the screen is on top you can have Maybe you can c have this kind of shape . A: can turn it maybe . A: To switch from buttons to interface hmm . A: If you turn it a little . D: A little upwards . D: So that the screen is more towards yourself , so you can easily see your screen . A: Oh yeah . A: Least you can easily see it . C: How about Mm-hmm . D: Well well you have it in your hand so it's a kind of an angle from your eyes to the screen . D: So then you have double double curved in some way . D: So this this is so the screen is positioned over here . D: Oh . D: Something like that . D: And the buttons are more , well it's very thick now but That's uh that's Yeah ? C: Yeah I understand what you mean . C: How about we do a uh a pop-up screen , like the laptop . A: If you can uh flip . C: So that the only the simple functions will be visible at first . D: That that you can press it and then it comes up ? C: And then if you want Yeah . D: Or But then the side view can be straight . C: Something like that . A: Uh so you have a the the side view . D: If you have a pop-up screen . D: But I dunno if that's too expensive . A: So and you want to be able to make this . D: I mean maybe it's too much Oh the advanced buttons . C: Yeah . C: No uh like I would draw it like this . C: Let's say this is the side view . C: That you have a a screen that will come up here , and can go down that way . C: If you know what I mean . B: Okay . C: So that it would come up like that . B: Yeah . A: Okay so the buttons are on top here , and you flip it over that way . C: Yeah or preferably even keep the simple buttons here , and then under the screen even you could put more more advanced buttons . A: Yeah . A: Oh yeah . A: Yeah yeah yeah yeah . D: Right . A: Right . B: That's the the more advanced options were uh for the for the menu . A: Yeah that's good idea . D: Yeah . A: Yeah . D: Yeah . B: But you you want okay . C: F for the L_C_D_ menu right ? D: Yeah . B: You just want to hide them all ? C: So w w Oh Activate and th the yeah . B: The oh . D: Yeah . A: No not all because you need most of them , the arrow buttons . A: But you can hide the okay and the back uh button . B: Yeah yeah yeah . A: And the menu button also because when you flip it open and you can maybe even drop the menu button because maybe if you flip it open it will auto activate amauto uh uh automatically . D: Yeah . D: So okay b but you have t you need some button to flip this open . A: Why ? A: You could just make it mechanical . C: True . C: True . C: But you can make a , yeah , you can make a trigger here . C: You know a simple uh with a Yeah . D: Yeah . D: Yeah and it says menu and it flips open and then you have the buttons to control it , in combination with your True . B: That's but it's it's not it's not very uh very strong uh yeah if you drop it one time . C: Exactly . D: It uh c it can go open . C: Well yeah the the idea of it was , is that because you close it , you cover the L_C_D_ screen and it won't be vulnerable to scratches or whatever . A: If you cover it with rubber . D: An adv an adv and it will be covered in some kind of uh thin rubber layer or something like that . B: Okay . A: Mm . C: And Exactly . A: Yeah . A: So it can bounce . C: Exactly . C: We just have to make sure that the closing mechanism won't break . D: Yeah , uh It's very no it's very strong . C: Th it's very solid yeah . A: Yeah okay so that that may work . D: Yeah . C: That actually will offer some extra protection for the Yeah . A: Okay but then we still have the the the thing of the the the shape . A: Yeah . C: Yeah I was thinking , if if you have your hand , it this is your th Okay . A: What kind of Harder . D: Yeah the lower part doesn't work I guess , so maybe you should try it over there . C: If this is your thumb , and this is your hand like that . C: With your uh wrist . C: That you , that it would be kind of shape like this , you know . C: So it's easier to hold in your hand , to y f Uh yeah . B: But when you are left-handed , that's that's a problem . D: Yeah . C: Yeah of course . C: Yeah then w then you would have to to make it like this . A: Maybe can design two versions . D: Yeah . B: But that's that's very expensive uh Yeah . C: Like like you drew here . D: Yeah . C: And maybe th then make this thicker also than the centre . C: Give it I would give it a female shape but uh yeah . A: Mm-hmm . A: And ergonomical shape . C: Anyway . A: Yeah . D: Yeah . A: The female shape yeah . A: With two uh Oh yeah . D: Yeah . C: Obviously . B: We we could make some some rubber uh some rubber uh yeah mouse , with which you can change uh and so if you Yeah . C: Make it more appealing to guys . C: I mean Yeah but we have hardware inside , which is so it has to have some sort of basic shape . A: Some uh k esk uh yeah . D: Yeah but but that's optional for later I guess . D: I mean , we have to make Yeah we we better so choose one Yeah so okay we should better choose one sh one shape . B: Okay . A: Yeah . B: Some yeah . A: Yeah yeah . C: And also the screen , you cannot mould it . C: You know kind of thing . B: No no no no . B: Okay . C: Yeah . D: But that's the kind of the idea , so it lays good in the hand , and then on on the side with with your thumb , you you can you can use , yeah , you can use the button option Spongey . C: And then you can You can place the screen here , which can come . A: Yeah . A: So the keywords are primary co colours , spongey ? C: And but then I w I would I would do the arrows here , kind of thing . D: Spongey can be reached by means of Yeah . C: Those buttons ? C: And the simple buttons here , so that I Uh y eah that's what I mean . A: Yeah . B: Yeah . D: And and the and the control thngs in the middle ? D: The the the arrows ? B: No the arrow's over here . C: The arrows over here , and here the s simple uh or do we wanna make its shape look like a banana or something ? A: Yeah . D: Yeah and then numbers . B: Yeah . A: Buttons . A: Okay . D: Yeah . D: Alright . A: I think that uh it's a nice design . D: Uh pretty nice design . D: Yeah . A: It's cool . D: Yeah it looks uh pretty fancy . A: Yeah . C: I dunno . A: Yeah that's Orange or something . D: Uh bananas wierd shape and other fruits also , so it's better to have um some sort of basic print and then a fruit print in some primary uh colours . C: Yeah . C: Yeah we could make We should use Yeah w we need very primary colours , like bright red , bright yellow . D: I don't know what what colours should the basic print be like ? D: Like some soft green or something ? D: Or and then Oh yeah yeah , dark blue and then and then very bright , uh a yellow banana , an orange , uh a green apple , stuff like that , with very uh bright tones I guess . B: Or blue ? B: Dark blue or Yeah . A: Mm . D: So you have something like Yeah . A: Yeah . B: Yeah but the primary colours w we can uh create with the with the LEDs on the on the remote control . C: Yeah . C: Yeah okay yeah . B: If you we uh yeah . B: If you make it uh just a yeah bl give it a blue colour , then it's just a neutral colour , also for the for the more uh yeah for the people . D: Mm . D: That doesn't really work . A: Huh cool . D: To draw , I guess . A: No it's . D: Oh . D: What's this ? A: Yeah it's text . D: Right . A: N no you have to exit . D: Hm . A: You could also make line with uh Yeah . B: So that's So that's blue . D: Yeah . D: Two hours further . D: thickness . D: Oh . D: Oh . D: Wh why not go for the twenty ? A: Mm . A: Yeah . D: Yeah . B: Mm . D: That's what I call painting . A: Y Yeah and then on top of that . D: So that's that's a dark blue basic colour I guess . B: Yeah . D: It's pretty nice . D: And then uh Oh Yeah with some some yellow banana Like . A: Some yellow . A: Banana colour . C: And how about some uh some flashing standby lights ? C: Like you have on the Samsung , well I don't like to call brands phones , the you know that 'cause I remember from one of our first meetings that uh people lose their uh remote controls often . D: Yeah ? C: So it not not only in in the colours of the LEDs , that we want something to keep it visible at all times , or Um Yeah . D: How do you mean ? A: Yeah if you if flashing colour so you can't lose it , basically . D: Some some Yeah an orange . B: Yeah . C: Exactly . A: Well I think it's a bit too much but Yeah . B: Maybe a Yeah . C: Yeah . D: Well alright well this is more like purple I guess , but it's should be more real dark blue , so the contrast with the with the fruit objects is uh pretty high . A: Yeah . C: Yeah . D: So uh yeah . D: That would be a nice uh nice device I guess . B: And which which colour should uh should I give the the display ? B: Uh Or Yeah . A: Who ? D: I mean , the the colour of the background of the display ? B: Yeah . D: Ah well I don't guess it s has to be a sixty uh sixty six five thousand uh colour , so yeah too expensive . A: And then you can use yellow or semething . A: Why not ? A: Aye . D: So just just a a blue blue backlight or something like that . B: Yeah . B: Mm . B: Yeah . D: Green is too old-fashioned . D: But blue , blue's okay . C: As long as you loo use uh high contrast between the the background and the foreground colour . D: J White backlight , and dark . B: Yeah maybe a maybe a white a white backlight ? C: So that people with uh with And also for people who are a bit colourblind . A: Like this . B: Dark uh letters , yeah . D: Yeah . D: Whatever which is visible . B: Yeah . D: I know you sh you should test it under uh under a light conditions . D: I mean it's hard to tell uh I dunno . B: Yeah . A: Colourblind yeah . D: Yeah . D: True . A: No so that's mostly red and green I believe . D: Which which uh colour should the buttons be ? B: That's adjustable . A: Woah . D: Why adjustable ? A: All all buttons ? B: Yeah ? B: Or not . A: Okay . D: No uh But maybe I mean they have to they have to have some colour right ? B: That's how we are going to make it uh more trendy . B: Or is it uh too expensive ? A: It's difficult . D: And if the background is very dark blue Yeah ? A: Blue . A: Maybe green . C: But don't we wanna make the background the the bright colo colours ? C: So th the total of the thing is very bright ? A: Yeah you can Mm-hmm flashy . C: Like the pictures I showed you guys . C: Those things were all like like bright red , bright red , flashy . D: So more like Doesn't work very well . A: Mm bzz . D: Uh . D: More like this colour . C: Yeah something like that , something that stands out more . D: And then then yellow and orange and red objects on it or something . B: Mm . C: Yeah . D: But then then again , which colour should the buttons be ? D: The the press buttons . D: Should they be white or black or Uh Yeah but it's pretty fresh , on the other side . A: Red maybe . B: And it it looks quite cheap , that colour I think . A: Black . B: It's it's not Yeah . C: The green ? A: Why ? B: I dunno . A: Yeah . A: So Ooh . C: It's actually a pretty trendy colour at the moment . B: It's it's trendy okay . D: Yeah . B: But Mm . D: My couch is in that colour . D: Yeah . D: Well it works pretty well . B: Yeah . D: And then time was up . A: Uh not yet . D: Uh . C: Do you get a pop-up if we Alright . A: Yeah within five minutes yeah . D: That you have five minutes left or So something like this . A: Y left yeah left and then uh I have to kick you out . B: Yeah . D: That should be pretty nice colour . D: But maybe the buttons , all buttons in red is maybe a bad contrast for colourblind people . A: Yeah yeah . C: No that's actu Red and green are actually the b the easiest to discriminate . D: Because the of the green . B: But the but the buttons have their own LEDs or not ? D: Yeah . A: They have LEDs but they have a colour . C: Even for colourblind . D: Yeah ? C: They will see one of each as grey . D: Yeah . C: But if you use uh green on blue , those kind of colours will look the same . B: Okay . D: Okay . C: I think . D: So red buttons are okay ? C: I think so . B: Okay . B: That that's a default uh setting . A: You can make them red . B: The the red buttons . A: Yeah . A: But I think you need to keep in mind that the LEDs are just extra light . D: How do you mean ? D: Yeah . A: Uh they they don't determine the colour that much , I think . B: Okay . B: Yeah I I was think about a red uh red LEDs and blue LEDs and Yeah . A: 'Cause you have to print on them you have a background . D: No that's that's too busy I guess . A: Each number is transparent . B: Yeah . A: Uh partly but you have to print on the number . A: Or the the sign . B: Okay . A: So you can't change the colour so Yeah . D: You better bet better better keep the LED and the button itself in the same colour I guess . B: Okay . D: So just an extra bit of light and attention . A: Bit of light . C: You can what we should do I think is is make kind of a see-through plastic button , with uh one coloured LED behind it . A: Bit of feedback . B: Yeah . A: Yeah . A: Yeah . D: Yeah . C: So that the whole button will shine as the colour the And if you think about easy to use buttons , we have to , well we have to make it the shape so that it's easy to hold f for both hands , but also that you can reach the buttons with your thumb , if you hold the machine . A: Mm-hmm . A: Mm-hmm . D: Yeah . A: Okay with Uh Don't mean to discourage you but uh basically you two are going to work on the smartboard . A: Next thirty minutes to design something so And the You will do the evaluation . C: Ah , right . D: Alright . D: Of the product ? A: Yeah . D: Which we don't have yet . A: Yeah uh about Yeah I don't know . D: So wh how should I do that ? D: Oh okay . A: You probably get a mail . D: Or you you or you send it to me . D: Or just because you are going to design it on this board right ? A: Yeah . A: Once they are finished . A: Yeah . A: Yeah but maybe you can do the evaluation you don't have to evaluate yet but you can make a procedure which to follow . D: Yeah . A: I don't know . D: I I probably get instruction on that , how to do that , so I make another presentation I guess . A: Yeah . A: Yeah . D: I kn I know what's gonna happen in in yeah so I've a basic idea . A: About . A: Yeah . A: You have the basic idea . A: And you two uh are going to do this . B: Yeah . C: So we're gonna work here ? A: Look-and-feel and Yeah . C: On this sketchboard ? D: Yeah . A: Good luck . C: Alright . C: Thanks . D: Yeah . D: Alright so that's uh Yeah . A: So I uh make new page and uh be creative . C: Alright . B: But we have to do it at this moment , after th this meeting ? A: Yeah you have uh thirty minutes . C: Thirty minutes . B: Okay . A: Then we have to uh see something which we can uh show to the management . D: Yeah . B: Yeah . C: Alright . B: Ah so this is basically the what what we are thinking about ? C: Yeah . C: Shall we uh make a new uh Yeah , I just make a new one . A: I would yeah . B: Yeah l let's just uh delete all these uh or Oh , next . A: Yeah . D: Yeah . A: Next . D: Yeah . C: Alright . A: Oh and save this uh board . C: Huh ? A: Just save it . C: Yeah I'll just I'll just keep it there . A: Yeah okay but just press save and uh It'll be fine . C: Yeah . D: On the left . D: S so , yeah . C: Uh sorry . A: You can also include clip-art . C: Okay . D: Yeah . C: Current colour ? A: So if you'll rather draw in paint or something then look . C: So um Shall we make some outline sketches of the basic shape first ? B: Okay . B: Uh Yeah . C: Because I I Yeah 'cause I have to uh focus on the on the basic look-and-feel design . B: And then after that we can make the user uh inter interface . D: This ? A: Yeah . B: Yeah . C: So how it's gonna look . C: And you have to think uh how we're gonna put the screen in it and those kind of things . D: Uh pretty accurate . C: So if I'm drawing and you think okay I'm not gonna be able to put a screen in there , you have to correct . D: Oh we skip this I guess . D: Sound button press . B: Yep . C: Uh do you mind if I draw in black then ? A: Yeah . A: You can also include it . A: It's not much work . C: For normal sketches . D: Light only button user ca user interaction . B: Oh no it's it's okay . C: so we kind of want the girlish figure . D: Yeah . A: That's included . A: Yeah okay . D: Yeah . D: So the pl the plastic plastic buttons also help uh because of um they are only lit during interaction . C: I'm not so good at drawing . D: So Well it's a good thing that the buttons aren't um , well that they are plastic , because then you can light up the light on when when they are usable . C: Excuse me ? B: Yeah . B: Yeah . C: No uh uh . D: Maybe you should draw it very large like this . B: Yeah but this part isn't uh functioning properly . A: Yeah . A: Sensitive . D: Oh right . C: How do we uh uh or insert text ? D: Erase ? A: I dunno . A: Maybe just start typing . B: It's a bit uh large . C: Oh that's a bit big . C: Yeah . A: You also do the other sides . A: Not only on the front si uh the top side but also the the side view . C: Yeah . C: Ex exactly . B: L let's make first the the the all the views . C: Uh Uh I thought for the side view , that the w the basic section would be rather uh a bit thicker than the middle , where you're holding it with your 'cause your fingers have to fit underneath and Exactly but the uh but the upper side has to be a bit more like that I think . A: Uh . B: The the front view , side view and the back view . A: Jesus . A: What do I write down ? D: Yeah . A: Why can't I work here ? A: This is much easier . D: Much easier , yeah . B: Yeah . A: Yeah . B: The middle has to be very small so you can have it in your hand . A: Mm . D: I don't see a sign that the meeting is over yet but Yeah . A: No so I just work here a few minutes . B: Yeah the display , we yeah we can put a display . C: Uh don't you think ? C: So the display we will put in here , the basic uh functions in here , where it's most reachable . B: Yeah . C: The The th Exactly . B: The the arrow functions . B: Yeah . B: Yeah . C: Oh . C: This is hard . C: What do don't have to draw it exactly do we ? B: No it's it's uh it's okay . C: Wait . C: Let me try it one more time . C: Maybe I've uh it's easier if I draw it in once . C: Okay , of course it will become way more ugly . B: You can make it m larger . B: Maybe it's easier to to draw uh Yeah that's that's the basic idea . C: Yeah . C: This'll take forever . C: It's fun to work with this pen . C: Um so , larger . D: Oh . D: Wrong one . C: And yeah . B: Yeah . C: So side . A: Five minutes left before the meeting ends . C: 'Kay . C: Um other views ? D: Alright . B: Yeah only if you are going to put buttons on the side of the unit . C: Uh Yeah . B: That's the question . D: But we we I is it if if this is from the side woah . C: Let's fill i fill in the buttons later . B: Yeah . C: So this is gonna be from the uh from yeah yeah . B: From the Yeah I'm I'm May maybe it's it's easier to to integrate the the the L_C_D_ screen just into this this bubble . D: Steady . C: Sorry . D: Because there the screen goes up like that right ? C: Yeah . D: So then it's like this , or that's not convenient because then you have the screen like this and look like the it's better to have it somewhat like this . C: Yeah ? D: Or does it flip all the way ? C: The the idea is that it has to flip up to here . C: Okay . B: Because it do doesn't have to flip then . B: Because we have en enough space for for making a an L_C_D . C: Yeah . C: Yeah yeah yeah . B: Because here But why why do we need uh the flipping uh Okay . D: It's better to to have this like this I guess , and then flip it like this . C: True . C: you can adjust the angle to which it flips . C: So it can also from this angle , it can flip all the way up to there . B: Yeah . C: You can flip it up to there if you want . D: Yeah . D: So w yeah . D: But we still keep the flipping mechanism . C: Think so . B: Yeah . A: Yeah we keep the flip ? A: Keep the flip live . C: Yeah because I think it will feel weird if you would make this smaller and this bigger or something that I dunno . B: Yeah . B: Uh the the shape is okay but yeah ? B: I don't see the the yeah why why we should use the the flipping uh mechanism . D: Yeah . C: I thought it would be cool . B: Because we Okay yeah . B: It's it's for for for more trendy uh Because we have enough space . D: Yeah but maybe Yeah but maybe we we should then Yeah there the middle Sh sh shouldn't we integrate it ? B: H here we got uh the basic functions , the the arrow uh yeah button . B: Yeah and then h we sh mm . D: And then like i oh th doh . D: Come on . D: So this is the shape . D: Oh . D: It hasn't Okay but the screen is a bit lower because if it falls on the other side , it doesn't fall on the screen . C: It doesn't aim so well . B: Yeah , then it's No flipping or you wanted the flipping so But if you if you If you drop it it it just breaks . D: So there's a layer of rubber on the side . C: Yeah yeah yeah . C: Definitely . D: So no flipping but just no . A: No flipping ? C: Yeah I guess but uh I mean most votes count right ? B: And it has to be very strong because of the . B: Yeah kind of And it's also for the for the children , it's yeah for people not sixteen years . D: Throwing and the kinetics . A: It's shaking . C: Yeah . D: Oh . D: We better make we better make it like this . C: Yeah true true . C: Yeah . D: Eventually . A: Yeah just light on top . C: Yeah if you if you're going for the kinetics Yeah . D: Yeah . A: Safer . A: Mm . D: Uh they are responsible enough to have a mobile phone , so also to to deal with their uh remote uh control . B: But there are more Yeah okay . A: Yeah okay that the target group . B: That's true . D: Yes . B: Okay . B: Yeah ? A: Well . C: I'm just thinking totally different designs also . A: I just uh ended the meeting . A: You two go design . B: Okay wi Yeah . C: Remember that the weird pocketphone thingy which looked like kind of a Gameboy . A: Oh . A: By the way . A: Um I uh thought up a name for our product . C: Maybe we should try something like that . C: But yeah . D: Yeah ? C: Oh right . A: Yeah . A: It's called uh the Real Remote . D: Ooh . C: Alright . A: With a copyright sign after Real . D: Yeah . B: The Real Remote . D: Alright . C: Yeah . C: I like it . C: Okay . A: So maybe you can include that somewhere . D: Good . C: This can go . D: Yeah . D: We should work in our own room right ? D: Or not ? A: Yeah . C: Oh yeah we have to f uh include that in our design as well . A: I don't see any power cables here so 'Kay . C: Let's see . D: Yeah . D: Yes . C: What the hell's that ? B: I think uh it's the sensors . B: Okay . C: Uh Yeah . A: Good luck . B: Yep . B: Okay that's the side . B: Ah it's it's okay . B: But do we want uh options on the on the side with the with the buttons ? B: Or just leave it ? C: I think we do . B: Uh could make an uh a volume button uh scroll , volume button . C: Yeah or j or also scrolling for the m yeah . B: For menu . C: Yeah ? B: Or Yeah . C: I dunno . C: We w kind of wanted to stick with the Yeah I'm just thinking , if we i we wanna make something different right ? B: No , yeah . C: So the with the scroll is is more futuristic than the standard arrow buttons . B: Yeah . C: I think . B: Mm .

The marketing expert talked about trendwatching and explained that the current trends are for fruit and vegetable themed products and products with a spongy texture. For users, the three most important aspects of a remote control are a fancy look and feel, technological innovation, and ease of use. The industrial designer talked about the options for energy source, case shape and material, and internal components. The group decided on using kinetic energy, and a double-curved rubber case. The user interface designer talked about speech recognition and what functions will be controlled through buttons or the lcd screen menu. The project manager ran through the group's decisions so far and led a discussion of their remaining options, including the colour of the case and buttons, and whether the remote should flip open or not. The industrial designer and user interface designer will work together on the prototype design. The marketing expert will prepare the prototype evaluation. The remote will use kinetic energy. The case will be double-curved and made of rubber. The remote will use an advanced chip. The industrial designer continued to have problems using power point, and felt that he did not have enough time to prepare his presentation. The group were unsure about the difference between a single- and double-curved case. The group were unsure whether they would be able to produce their design for 12.5 euros as they had not yet received any information about costs. The group were unsure whether to use a single- or double-curved case. The group were unsure about whether the remote should flip open or not and had trouble agreeing on a colour scheme.

C: . D: . A: Alright , that did nothing . A: Okay . A: Welcome to the meeting everyone . A: Just gonna attempt to make this into a slide show . A: Sorry guys . D: You may have to do the function F_ eight thing . A: I did . D: Oh , okay . A: Twice . A: This'll just take a moment . B: Okay okay Okay . A: Or it won't . A: Okay we'll have to deal with it like this then . A: Alright . A: Um . A: This is the first meeting uh for developing our , our new product . A: I'm Heather , I'm your Project Manager . B: Hello . A: Okay . A: So um . A: So that was the opening . A: The first thing we'll do is get acquainted with one another . A: If everyone could go around and explain their role and um , and their name . B: Okay . B: My name's Poppy . B: I'm the Industrial Designer for this project . B: Um , I'm going to be responsible for the functional design phase . B: Also the conceptual design and the detailed design for the final product . A: Nice to meet you Poppy . B: Okay . C: My name's Tara and I'm the User Interface Designer . C: I will also be responsible for the functional design phase , the conceptual design phase and the detailed design phase of the user interface design . A: Alright . D: Hi , I'm Genevieve . D: I'm the Marketing Expert . D: I'm an expert at marketing . D: Um , I'll be telling you guys about the user requirement specifications for our new product . D: Um , I'll be doing some trend-watching in the conceptual design , and product evaluation for the design phase . A: Alright I'm Heather and I've I said I'm your Project Manager , um Well you can pretty much read what it is that I'm doing . A: But um um Yeah . A: And uh tool training is one thing that we're going to be doing today , um um as well as planning the project , how we're going to , uh , create this product , and , um , discuss , um , our aims and objects of this , uh Which brings us to our next subject , is , um , um , as a team we're going to be designing and creating a new kind of remote control . A: Um , we want this to be a marketable product that can be trendy , um , a completely new style , so that , um , can really appeal to a , to a generation that doesn't want a simple plain kind of , uh , channel-changer . A: And , um , it needs to be user-friendly for , um , maybe , for an example , for people that , um , can't see the numbers as well , or , um , perhaps an ergonomic design . B: Okay . B: So this is a television remote control ? A: Yes , it's a television remote control . B: Yeah . A: Right . A: I believe I should be taking minutes on this right now . A: So , alright . B: Okay . A: Um , yeah . A: Um , the way that we're going to go about this is , um , we'll have a time where we can , um come up with new ideas alone , and , and work on the project and then , um , after we've brainstormed and , and thought about , we can come together in a meeting and , and discuss what , what um , what kind of functional design we want to use . A: Same with conceptual design and detailed design . A: So , um , making sure that it , it's usable , that as a , um and that it's , it's feasible to create , and uh , to come up with a concept of it want , what we want it to look like . A: Um , tool training . A: Is , is everyone , um Okay . B: Yeah . B: Got those notes . D: Yeah . D: Thank you . A: Great . A: Great . A: Um One thing that , uh , we're going to do is become more acquainted with the , the tools that we have access to for our project . A: Um , one of them is our whiteboard . A: And , um , as a sort of team-building moment , um , I , I'd like us to , um , try out the whiteboard by expressing our favourite animal and the charac characteristics of that animal . A: Um , why that , why that should be your favourite animal . A: So , um , I , I'm assuming that we should do that now . B: Okay . A: 'Kay . A: With our microphones still attached to our bodies . B: Okay . C: Gosh . A: Okay . A: 'Kay , what's my favourite animal ? A: Do come up . B: Oh , to go first . B: Oh , are we all doing it individually ? A: This is a team-building time where , um , , okay cool , um My favourite animal , which changes all the time , okay , right now it is an elk . B: Okay , let's stand up and support you Okay . C: Yeah . C: An elk ? A: alright , so And it goes like Yeah it's got like big antlers , yeah . C: A vicious We have sheep . A: Looks kinda like , like it has holly growing out of its head . B: Do you have elk where you come from ? A: Yes . B: You do . A: Yeah we have moose and we have deer . D: We have moose too . B: Okay . A: Do you have 'Kay , um . B: Sheep . B: Yeah , cows . B: That's a great elk . D: Uh-oh , we have a good artist . C: That is really good . B: Yeah . C: I'm quite Very good . A: Thanks . A: This is my Okay . D: Oh , very shapely . B: Brilliant . A: That's a sketching of my my elk , and it , it is my favourite animal right now , 'cause it is a large beautiful majestic creature , that um , that um In a way it looks kind of awkward , because it's on spindly legs and it uh But it can really overcome harsh terrain , and although it's gorgeous it's also very dangerous , because it has um strong antlers , and uh it can really combat its enemies , even like it it's a it's an herbivore but , uh , it can really defend itself . B: Mm . B: Very nice . A: Yeah . B: Okay . A: Right . A: Right , I'm gonna take minutes while , um , you guys express your favourite animals . B: Okay , I'll go next . B: I am a big animal lover . B: I like all sorts of animals , but for the moment I'm gonna draw a cat , in memory of my poor cat that died recently . D: Oh . A: Oh . B: It's gonna be a bit of a strange drawing , but never mind . B: Not as artistic as Heather's drawing . B: Bit more cartoon style . B: But I like cats because they're so independent , and they always seem to be doing what they want to be doing . B: Um , but that doesn't mean they're completely not sociable , 'cause they enjoy interacting with humans as well , and they seem to enjoy the good things like sunshine and , um , running around outside as well as being inside , and enjoying their food , and generally just , they just seemed so cool and they just know what they're doing . B: Uh I reckon they're sort of , they got it sorted . B: They know what they want . B: Basically , that's why I like cats . A: Great . B: I'll rub that out . B: There you go . C: Okay . C: I think my favourite animal would be a dog , but I'm not really sure how to draw one . B: Ooh . C: I , I've never drawn a dog , I don't think . C: I'm tempted to draw a snail 'cause I draw them sometimes and they're really easy to draw . C: Um , right it's gonna be a really funny dog , 'cause I'm not sure how to draw a dog . A: I forget her name . D: Tara or Tara . B: Well there are loads of different types of dogs , so I'm sure it'll represent one kind of dog . C: It's a cartoon dog I think . C: A s I don't ev Oh , oh well . C: It's a scary cartoon dog . C: That This , that does not look like a dog . A: It looks kinda like a person . C: I'm sorry . B: We can pretend . D: That's Pinocchio . C: How do you draw a dog ? C: I suppose it has a lon Oh my god . C: Right . C: Yous know what it's supposed to be . C: It's a dog . B: Okay . C: Um , I like dogs because , um , they're so good to humans , like they can be trained to be police dogs and seeing-eye dogs , and they're just such friendly animals . C: And , like they're more of a companion than cats . C: I've nothing against cats . B: Yeah , that's true . C: Cats don't really like me , so I can't like them . C: But they're just so friendly and warm and nice animals , that don't look like that . D: Alrighty . D: I feel like a robot . D: Okay . D: Um , well I guess I had the most time to think about it . D: I'm going to draw a butterfly , because I saw a butterfly yesterday , that seemed to be like the symbol of Spring arriving . D: And it was actually the prettiest butterfly I've ever seen out in the wild , and I though that was pretty cool in Scotland . D: It was like , well it was a little pointier than that . D: At first I thought it was a dead leaf . D: And then it landed on the wall next to me . D: But this part was all brown and then it has these big blue dots like this . D: And then it kinda there was a green , I think it was a green ring , and there was like red going out like this . A: It's kinda like a peacock . D: Yeah , it kinda was actually , 'cause it was This part of the body was really dull , and then it was the most colourful exotic butterfly ever , and I'm like , wow this is the middle of Scotland in like March . D: So I thought that was pretty cool . D: And it landed by a wall and let me look at it for about two minutes . D: I wish I'd had my camera . D: So that's gonna be my favourite animal because after all the snow it seemed to say that like Spring is finally here . D: Yeah . D: There you go . B: Very nice . A: Great . D: Uh , what do we Oh . A: Do you hear the eraser buzzing while you do that ? D: Yes I do . A: Yea Right . A: So , now that we know how to use the whiteboard , um , the next , um , thing we need to address is our financial department , to meet our our budget , um or not meet our budget but more , um , like what kind of , uh , selling range we'll be looking at , um , wanna make this um selling price of twenty five Euros . B: Okay . A: And so we have to , um , come up with a way to , to create a , a uh remote control , where um we can like the price to create it will be significantly less . A: Um , we'd like to , um to , uh , make fifty million Euro . A: I'm assuming that's what the M_ means . A: Um , and make it for an international market . A: Um , one thing we'd have to think about internationally is in the design of , um , like different kinds of , uh , V_C_R_s . A: Things like that , depending on which country you are . A: Another thing for the design team to think about . A: Um , we want it to cost , uh , absolute maximum of twelve Euro and fifty cents . D: Okay , so we'll have a hundred percent profit then ? D: Twelve fifty . A: I'm bad at math . D: Okay . A: 'Kay . A: Um , so now that , um , that is underway , um it is discussion time . A: So this is time for us to bring our initial ideas , any um suggestions that you may have so far , a um your personal experiences with remote controls , and um , um , areas you see that , uh , could be improved in your experience with them . A: Does anyone have any initial thoughts ? D: I find that in the dark it's often hard to know what button you're pushing . A: Mm-hmm . A: So what's something we could , uh , do to remedy that ? B: Okay . D: Um Mm-hmm . B: I always find that in our house the remote control always goes missing . B: It's always , where is the remote control ? C: Yeah . B: So maybe if you could have some kind of tracking device for the remote control or some signal that you could find out where it was . B: I dunno , some kind of alarm . B: You can press a button on your wall , signal , 'cause it always gets lost . A: Yeah . A: It's a great idea . A: It's a great idea . C: Do yous not find that , um , like , there's a lot of , um , buttons on your remote control , and you don't know what half of them do . B: Yeah . B: Yeah , that you don't use half of them . C: Yeah , I don't know what they do . D: Mm-hmm . D: There's some remote controls where there's kind of a hidden panel , so all those buttons that you don't really use unless you're programming or something . C: Yeah . B: Yeah , that's , that's Yeah , it is . D: That's useful . D: So you just have like the number buttons , power button , T_V_ video button . B: Yeah . C: Yeah . B: Yeah . A: Alright . A: Anything about , um , the look of the , uh , remote control that you might have ideas about . A: Maybe it could be , instead of like a standard rectangular shape , it could be , um , something more interesting like Any ideas will do that you have at this point . D: Could be shaped like a conch , you know . B: Mm . D: Be like a shell-shaped remote . A: Can hold it . B: A novelty . B: Are we going into kind of novelty factors here . A: Yeah . B: Like , I've seen phones like a Okay . A: Well if it's a trendy original , um , aspect we're going for . A: I mean , you're the designers , you c , you can um decide what kind of , um , direction you wanna go in , but at this point in the , in the first meeting it can be any ideas that we just throw out there . B: Yeah . B: Mm-hmm . C: Yeah . B: Yeah . B: I suppose , if we're he heading to have it , like make a huge profit out of this , it needs to be quite a universally accepted thing . B: Like , a novelty thing might only sell a few things rather than , like , a general kind of more acceptable But we don't wanna go towards boring , 'cause that wouldn't sell either . C: Yeah . A: Mm-hmm . B: So , hmm . A: Yeah . A: And the key issue here is , is being trendy and original . B: Yeah . A: Um , that does not necessarily mean it needs to be outrageous . B: Yeah . A: Right . A: Okay we have five minutes left . A: So , just to cover We have one more thing . A: Um , like you can go over your ideas , of course , in your own personal times . B: Yeah . A: Um , our next meeting will be in half an hour . A: So you have half an hour to , uh , think about what you want to present . A: Or not present but bring to the meeting . A: Um , I_D_ , whatever that stands for . D: Interface ? B: Industrial Designer . A: Industrial Designer . D: Oh , industrial . B: That's me . A: I have to remember these things . A: Um . A: You'll be beginning your , your working design . B: Mm-hmm . A: Um , U_I_D_ the technical functions design will , will be worked on the next thirty minutes . A: Um , maybe how this can be achieved , and , um , we need the user requirements from the manag Marketing Expert . D: Marketing Expert . A: Um , you will get specific instructions , um , of what to do in the next half an hour . A: And I'll see you in half an hour , okay ? B: Okay . A: 'Kay . B: Thank you .

The project manager opens the meeting by introducing herself and asking everyone to say their name and role in the group. She then states the agenda of the meeting and tells them that they will be designing and creating a new remote control that should be trendy and user-friendly. The meetings will focus on functional, conceptual, and detailed design. Next, each group member draws their favorite animal on the whiteboard and explains the characteristics of that animal. After that the project manager covers the project budget, and then they begin discussing their personal experiences with remote controls and how they want their remote to look. Then the project manager closes the meeting by telling each group member what to do in preparation for the next meeting. The Industrial Designer will be doing the working design. The Interface Designer will do the technical functions design. The marketing expert will do the user requirements. They were recieve specific instructions on what to do. It will be a television remote control. The selling price will be twenty five Euros. The profit will be fifty million Euros. The remote will target the international market. The control will cost a maximum of twelve Euro and fifty cents to produce. NA.

A: 'S to do now is to decide how to fulfil what your stuff is , so in that sense so it does kind of make sense , yeah . D: Yeah . B: Okay . D: Yeah , sure . B: Okay , well Okay . D: It kinda does make sense , doesn't it , because when we get into the end of meeting we're kind of talking about action and design as opposed to background . A: Yep . D: Everything I have is kinda background . B: Okay we all ready to go ? A: Yep . B: Well how um on the in this meeting then if we um I'll just just recap on the minutes from the last meeting . B: And we uh decided on decided on our our target group being fifteen to thirty five , and we decided that it was gonna be non-rechargeable battery-powered , that we're gonna group our audio-visual and other functions into into those categories , um . A: Yep . D: Mm-hmm . B: And I told you guys about the three new requirements about ignoring teletext , ignoring everything except the T_V_ , and trying to incorporate the the uh corporate colour and slogan . B: Um so that was the last meeting . B: Is there anything have I forgotten anything ? A: Mm-hmm . A: No . D: Uh that sounds . B: Is that everything ? B: Okay . B: Um so if we have the three presentations , and then if you have anything to kind of that you know you're gonna want to discuss , maybe just make a note of it , and we'll have all the discussion at the end . B: That might be a better idea this time . D: Sure . B: And so if we start off uh with Andrew and then Craig and then David , if that's alright . D: Okay . D: Sure . B: Um and then after that we'll have to make some decisions about stuff , right . A: Yep . D: Yeah , cool . B: So if you wanna take this . D: Why don't I get that ? D: Hmm . B: Screwed in quite tightly . B: Uh what did uh how did we leave it with speech recognition now ? B: We did we say we were gonna try maybe incorporate it but we hadn't made a definite decision on that ? A: Mm-hmm . B: Right . B: Oh I should also point out that um the you know the kind of final objective of this meeting is to reach a decision on the concepts of the product . D: Okay . B: So um that's kind of the end result hopefully . D: Okay . D: Um alright so c is it function F_ eight ? B: Uh-huh . B: Hopefully appear in a wee second . D: Hmm . D: Come on . D: I think it's working . B: Up there we go . D: Okay great s so let me just start this . D: Okay great . D: So um uh s move on . D: Uh-huh oh where'd it all go ? D: It's not good . B: Oh no . D: Okay lemme just see where I can find it . D: This looks more like it . D: I think I just opened up the template . D: Sorry about that . B: Oh right . D: Okay alright so let's have a look here . D: Okay so this was the method that um I've taken . B: Here we go . D: Uh basically what I wanna do here , before we get into it uh too far , is I want to show you all the background information I have that I think we need to acknowledge if we want this to be successful . B: Okay . D: And uh and then sorta g go through some of the way that I've dealt with that information , and then sort of bring us all together into it to see sorta see how this fits in with the overall vision . D: Um so I've tried to take a whole lot of market research and summarise it for us , and then ide identify uh trends that are are sort of in sync and are important to our our uh p project plan that we have so far , and then uh initiate a kind of discussion on design options so that it sorta helps us to to narrow in on on aspects that will inform other uh other elements of the of the project . D: Does that make sense , tha that sort of strategy ? B: Mm-hmm . A: Yep . D: I thought that that will impact on the rest of what we do , so that's why I suggested we get in this . B: Aye a fair point definitely . D: Okay so out of um different uh figures and ratings ob uh of people in general , um consumers in general , the number one thing that was found was that uh the br t television remote control , a fancy look and feel , okay , and not , it specified , not a functional look or or feel , uh b f f fancy . B: Okay . D: Um however , this is where we kinda have to be very , I think , creative about it . D: Number two was that it be innovative . D: Okay so that tells me that we have to find a way to be innovative without a adding just unnecessary um sort of functional bits to it . D: Uh and third priority uh for ease of use , so again that kind of gives us a general picture of how it has to be , um quite user friendly while still having technology . D: So it I'll just say right away as a bit of a foreshadowing into how we proceed with this in terms of m marketing , is that I think um what we should think about is how the um about how the innovation uh contributes to the look and feel , and not so much to the functionality of it . D: For example like when you pick it up and push it like it all lights up or something , you know what I mean , like , or it's got something else to it that just seems innovative because obviously the thing that the message here is ease of use . B: Aye right . B: Uh-huh . D: So how do you make innovation make something more more easy to use ? D: Well that's I guess where we're gonna go with this . B: Okay . D: Okay then there's the other aspect of the back the the market um research I have here is on fashion style , okay , which as we've agreed is a priority . D: Uh top European fashion trend um that I read about says there's this emerging theme of fruit and vegetables , okay , especially in clothes and furniture . D: And when I first saw that I thought hmm , well do we want to actually try and think about this trend and how we add something to it , or we get right into it , or we completely steer away from it , do you know what I mean ? B: Okay okay . D: So my my feeling is that we w do want to observe this trend , but we want to think also about the fact that it sort of has to fit in with something which is not specifically electronics . D: Um 'cause I think what we're in what we're in is partly sort of home decor , partly something like a computer , um so I think we might wanna be careful about how you know how quickly we create like a remote control in the shape of an apple or something , I think that would be pushing it . D: And then in terms of m material trends are for things to be soft and spongy and sort of , you might say ergonomic or or friendly to handle , which is which also in indicated that last year this was this was not the case . D: So um probably a lot of the competition on the market will be still in last year's mode , so if we try and really capitalise on that , I think that'll be in our favour . D: Um So these this is the summary of everything . D: Um style is number one uh thing in the in the market of who we're selling to . D: Uh innovative design technology's also a must in that it's seen it'd be seen to be uh cutting edge , uh but ease of use t has to be insured throughout . D: That was like the number three thing . D: And then at the end there are vibrant natural colours um that's the way I interpreted it anyway , softness in materials , shape , and function , and so I've written at written at the bottom to give us sort of a context of discussion , Mac iPods , something which is , I'd have to say very high-tech , ten gigabytes , whatever , but when you hold it in your hand there's like no buttons . B: Mm-hmm . D: You know what a Mac iPod is ? B: Mm that's true , yeah . D: I'm thinking however Mac iPod is sort of last year's because it's very hard and sort of glassy and glossy , so I'm thinking if we imagine that we're taking some of the features of a Mac iPod and we're then making it s more of like a more of like a comfortable type of or more of like a maybe more vibrant to friendly thing to have . D: Um and then so this is w with all that information what I'm what I'm suggesting in this slide here is that we we take these ideas , and as we get into more the more um techni like sort of production side of things , that we think about shape , materials , and themes or series that go throughout . D: Sort of like a I dunno like um we think of some kind of a thin theme that unifies it all , that we agree on , uh sorta like a marketing identity . D: Um Does that make sense ? D: Yeah . D: So so like I threw out a few ideas there just to kinda get us thinking along those lines like lemon , lime , I dunno , green colours , pe whatever , it's just an idea , 'cause I'm thinking that some of these ideas will seem quite coherent if we use them in terms of their what people associate this them with in terms of texture , shape , colours , things like that . B: Mm 'kay . B: Great . D: Like um the ones the ones which I'm most fond of in terms of giving like a theme to it would be like um like lemon or something like that , you know something which is , like you see a lot in in other areas . D: Like I see lots of websites and things that seem to associate with like lemon and lime and So anyway it's just just an idea . B: Okay . B: Yeah . D: I'm thinking maybe we could incorporate some of these features into a fairly um into something which is which seems to have something to it which is almost gimmicky because like um like something to do with like lighting within it . D: Like you know just within the simple sense , when you pick up a phone and touch a button it uh lights up , q usually the buttons light up . B: Ah . D: How can we build on that ? D: Maybe like it could light up in different colours or something or or people could buy the buy the control and then it comes with different like covers or something so . B: Okay . D: Anyway those are that's all I have , but uh hopefully we can we can revisit those ideas when we get into Yep . B: That's great . B: Uh-huh . B: Okay great . B: Um thank you for that . B: Uh Craig do you wanna uh plug yours in then ? C: Is it working ? B: Mm . B: Not quite . D: Did you press F_ eight ? A: It's probably not sending . A: Yeah . B: Oh something coming now , yeah . A: Yep , there it is . B: There we go . C: And so think of this concept . C: Um to research it I've um had a look on the the homepage again . C: It's provided me with more examples of um previously existing c remote controls . C: Um there's a wee bit of discussion about the other existing ones there , um so I've taken the um suggestions from them and tried to incorporate them into this um So then this we're looking for um suggestions on size th um size of control and the buttons , um the shape of the control , and whereabout the buttons should be located on the control . B: Mm . C: Um what I found from the research is that most the current controls are just basically big bricks with loads of buttons all over them . C: Um they're not very attractive to look at , and they're not very comfortable to hold , they're I just hold 'em like big bricks , and they're very easily lost . C: Um they tend to be very dark colours , so if there are shadowy places down the side of couches you can't really see them . B: Mm-hmm . C: Um the the controls themselves tend to use a very inconsistent colour scheme . C: Um for instance , the stand-by button isn't always red , uh it really should be . C: It's uh something the user then uh identify with . C: This is a red switch off , that's how it should be . C: Um I'm not sure if there's any other examples of that , but something to look out for . C: Um there's a problem that I've I've got couple of preferences for the the end control um I get 'em with the the red colour button for stand-by and s the other examples of that um The buttons should be large . C: They shouldn't be tiny little things like you get on some mobile phones . C: They should be easy to press , very comfortable . C: Um one of the examples given on the homepage was um there's an up and down volume button but both of them have a V_ on them , so the up volume button looks like it should be a down volume button , that's kinda confusing . B: Mm-hmm . C: Um should avoid s things like that . C: Um if the the corporate colour scheme allows it we should have a very bright colour so that it can be easily identified anywhere . B: Okay . C: Um obviously trying trying to avoid being tacky there , but it could um tie-in very easily with your your lime and lemon idea . D: Yeah . D: Okay , do we have a corporate colour scheme ? D: I didn't know . B: I think it's yellow because like the website is yellow and there's a band at the bottom is yellow , so yellow , lemon , you know definitely food for thought there , but keep going and we'll discuss it after . D: Okay . A: And the Play-Doh 's yellow . D: Okay . C: Fantastic . D: Okay . C: Um any extra features we add beyond the basic ones should be m hidden , they shouldn't be on the um shouldn't be visible without something be opened or some sort of special extra effort . D: Yeah . B: Mm-hmm . C: Um if we did decide to go for voice activation there sh should always be a button as alternative , possibly hidden in the the opened up section um making that something is wrong with it or with somebody's voice , maybe they got a cold or Um we should definitely avoid the big square block look . C: That's just wrong . D: Mm-hmm . B: Mm 'kay . C: And um we got an email uh from I think it's the the research department , and they've said th the voice control um can now talk back if you ask it a question . B: Mm . C: So it sh it could be good to have them um confirm any action you take and possibility . B: Aye that's a good idea , yeah . C: Right and these are problems I've had with it . C: Um I don't know where the slogan should go , or really what the slogan is . C: I think it's um , fashion into electronics . B: Yeah . C: And we don't know how flexible the colour scheme is . C: I mean you say you wanted the the corporate colours , but they don't say you know if we can use any other colours at all or That's it . D: Mm . D: Mm . B: Okay . A: Cool . B: Okay . D: Great . D: Lots of good information there . B: Yeah that that was very good , and uh now with David . A: Mm-hmm . A: Mm 'kay um . C: I think I'm cool . D: It's a shame the cable wasn't just in the middle of the table , huh ? B: I know it'd be handy , wouldn't it . D: Just um It takes a second , doesn't it ? A: Oops . B: Do y do you wanna sit in the the line of sight of this um Yeah . A: Yeah okay . A: Let me just get this going first . A: Ah there it is . A: 'Kay , that should be it . A: Okay um I guess the same thing again , I started with something very basic . A: So just so you guys have some idea of what's involved in my process , um and then you can just work through it and we 'll either modify it or start from scratch um depending on what your needs are . D: Mm-hmm . A: Um the components are exactly the same . B: Mm-hmm . A: Um I think , like what you guys said , um the most input that's needed is basically in the user interface . A: The rest of the components um they do have an impact in terms of cost and complexity . A: Um like you said time to market was a problem , um and how many components are physically in there in cost . A: And the power is basically a factor of that . A: Um and the lower components , the power , the logic , the transmitter , and the infrared , um they affect you in terms of the size of your device , um and that would have some inte impact on how y I think more how you hold rather than um the actual use using the the remote control because um like we've said we've defined , like we only want the basic things that to be visible , and the rest of them we try to hide . D: Mm-hmm . A: So um you know it's just a matter of working out space . A: So I guess three things , um cost , um complexity , and the size . A: These are the three things that um will have an impact on you . A: So just go through it in the components . A: Um these are the options that are available to you , um I'm not very sure about the voice thing 'cause I got another email and it was in fact quite sketchy on what n the voice options are . C: Right . A: Um it said it could talk to you , but it never said anything about being able to listen . A: I it said something about a sensor but never clarified that . D: Mm . B: Hmm . A: So maybe if you well I could see the other email that they sent you , um 'cause they got back to me with like different requirements , or different offerings of what components availa Okay so your basic components are buttons , okay and you have a wheel available , like a mouse scroll wheel , okay there's an L_C_D_ display , um I think these are quite standard things . C: Right . B: Mm . D: Mm-hmm . D: They're standard , aren't they ? A: No um they're well in the sense that these are all the options available for you . A: I'll explain to you the complexity and the cost thing again a bit later . D: Yeah . A: Okay um then there's um how the case actually looks . A: It can actually be flat or it can be curved , um and then the different types of materials that you can use , um I don't think you can use them in a combination , um but um I could check back for you , but I don't think you can actually use them in a combination . B: Mm-hmm . B: We you couldn't have like plastic and rubber ? A: Um I think plastic and rubber would be fine , but plastic , rubber , and wood , I wasn't I'm not very sure about the titanium . B: Yeah . A: They had some restrictions on using the rubber and the titanium . D: Hmm . B: Mm 'kay . A: Um the rubber was a restriction on the kind of power source you could use , but the titanium had a different kind of things on the shape of the thing , so I think that there is some restriction on um I think you could probably group plastic and rubber together , wood and titanium , but you know it might be easier from a cost perspective and a complexity just to use one . B: Okay . B: Mm-hmm . D: Mm-hmm . D: Mm-hmm . A: You know as opposed to two . D: Mm-hmm . A: Um and the other components are logic chips , um again I'll I'll go back to the component chips . A: The com how complex or how easy the logic is , it depends on how many functions you have on the on the unit um and that impacts cost . A: Um I don't think the logic chip has a issue about size 'cause they should be about the same size . D: Mm-hmm . D: Mm-hmm . A: Power consumption should be about the same . A: Um I think the main impact is complexity , um and the other thing is um the power options . D: Hmm . A: Um the first one is a standard battery . A: Okay the second one I think is more of a gimmick then actually a useable thing , it's a wind-up you know , a crank . B: I'll clear one of these things for you . B: Just by moving it yeah . D: Hmm . A: Yeah but that that might be something I think that's more of a look and feel decision because I don't think you can have one power source if you're using the alternative power sources . A: I think whatever it is you still need a battery 'cause I don't think anybody wants to keep doing one thing . B: Mm . D: No . A: Okay the other ones are a solar powered cell , which may not be a great idea in Europe or any country that has seasons 'cause half the year you'd be dead . D: Yeah . A: So like what I said , you probably need like a battery and something else . D: Mm-hmm . B: Mm-hmm . A: Um and the kinetic one I guess for me is the most interesting one because it's movement and people like to fiddle with their and it's a nice sales gimmick I think . B: Mm . A: From a marketing gimmick it it's a technology thing , it's a shake it it doesn't work , shake it , knock it or something . D: Mm-hmm . A: You know you know you have you had those balls , you know those stress balls where you bounce the ball and it and it lights up and it goes , you know that might be a gimmick combined with rubber . B: W yeah . D: Hmm . B: Uh yeah yeah , I see . D: Yeah . D: Hmm . A: You know just to if you get frustrated wi remote control you can throw it , kind of you know just uh you know um so . B: Yeah . D: Hmm . B: I know what you mean yeah . A: Um okay my from my role , I don't think that personal preferences but role preferences , I think um something comfortable to hold , um small and slim I guess that's more in the sense of small and slim in terms of comfortable not so small you can't , you know like a phone or something , too small phone . D: Mm-hmm . B: Mm-hmm . A: Um and the other thing is from a production point of view um the less components we use and the simpler the components means you reduce your cost and you increase your profit . B: Mm-hmm . A: Um and also the time to market and the complexity of developing designing and debugging it um so . D: Mm-hmm mm-hmm mm-hmm . D: Mm-hmm . A: Um okay let me just go back and talk about some of the restrictions . A: Um The user interface restrictions basically means that if you use more complicated features , like the buttons are standard okay , the L_C_D_ panel and the scroll wheel you need more complicated logic . B: Mm . A: Um the case okay with a rubber case you can't have the solar panels . A: Okay with the titanium case , let me just check that um , titanium case can't be curved , it has to be square . B: Okay . A: Okay um there's no restriction on the plastic , and it can't be curved on the wood . D: It can't be curved . D: Okay . A: So that's again , I don't think you can use them in a combination , um especially the titanium I I suspect they're very fixed to a particular need . B: Okay . B: Right . A: So um mixing them may not be a good idea um yep . B: Okay . B: Right can I Yeah well yeah it's just I'm quite keen to get the discussion going with the time we've left so but yeah you c ask away . A: That's it . D: Uh question on can I ask a question ? D: Okay . D: Can we uh power a light in this ? D: Can we get a strong enough battery to power a light ? A: Um I think we could because the L_C_D_ panel requires power , and the L_C_D_ is a form of a light so that Are you thinking are you thinking of of a light in the sense of um a light light , or a light in the sense of it glows kind of you know Frankenstein , it's alive . B: Mm . D: Okay . D: So maybe one of the things we can just try and include is a really good battery . B: Why what kind of light do you want are you thinking of ? D: Well I mean I'm thinking it might be That for uh this to be a high-tech thing it's gonna have to have something high-tech about it and that's gonna take battery power , and to make that to make that a realistic goal I think one of the issues that will come up later is , can the battery power it ? B: Uh-huh . B: Yeah . D: Illuminate the buttons . D: Yeah it glows . D: Well m I'm thinking along the lines of you're you're in the dark watching a D_V_D_ and you um you find the thing in the dark and you go like this , and that's what everybody does . A: Okay . D: Oh where's the volume button in the dark , and uh y you just touch it , or you just pick it up , and it lights up or something . B: Yeah yeah yeah . A: Okay . B: Like a phone yeah , like the backlight in a phone . A: Okay . D: Like a phone , yeah yeah . B: Okay cool . D: Whereas with phones , people charge them once a week . B: Yeah . D: We're gonna need to put in a really good battery so people don't have to charge their r remote control every few days . A: Um that's why I think the option of the the kinetic thing which basically means as long as you shake it like a watch , like an automatic watch um it's probably sensitive enough when you fiddle it . D: But are people gonna wanna shake their movie controller ? B: Mm . D: Right . A: So you could trigger that to a light , like I said the bouncing ball thing , or you could trigger that to use that to power the light as opposed to so when they pick it up , right , and then that that sorta triggers the glowingness . D: Sure . B: Mm . B: Okay . D: Okay . D: Right . B: Okay . D: Mm-hmm . B: Right okay um well let's just go right back to the marketing ideas for a start , and just giving an id idea on the time , we've got about fifteen minutes to play with at most . D: Okay , great . D: Okay . B: So um yeah so just t to bear in mind that the ultimate goal of this meeting is to reach an decision on the the the concepts of the product . B: So back to your idea about um incorporating the idea of like fruit and veg , and the corporate colour , and things like that . D: Okay . D: Yeah . D: Yeah . B: Um I mean what does everybody think about Does anybody have any ideas of about how we can fit all that in together ? B: I mean that's kind of the user interface type of thing , what are your thoughts on that ? C: Um I think we could go for like um maybe not a p a fruit shape but a very sort of curvy type shape . C: Um you could have the same sort of texture and colour as a fruit . B: So maybe do y are we thinking something that like s could sit in your hand comfortably , or do you th you'd hold onto comfortably or So something quite curvy ? C: Um probably something that s sits in your hand comfortably , sort of feels right in your hand . B: Okay um right okay . B: Colour-wise I mean you made a re uh was it you or uh I can't remember who made the point about how if you've a nice bright colour you'll not lose it , was that Whose about how if you have a bright colour you'll not lose it so much . A: I think he made that . D: What's that ? D: Yeah . B: Um and when the corporate colour is yellow , I mean maybe we could think about about the colour of the whole product being yellow I don't know . D: Okay . B: Um And then obviously the uh the materials when it has anybody got like an overall picture in their mind about what what might work ? D: Well I mean I'm thinking that what we need to do is have something that kind of unifies a lot of the different concepts , and if we think that what we are w our number one marketing motive is um the look and feel . B: That's all . B: Mm-hmm . B: Mm-hmm . D: So for the look and feel to seem coherent and not just sorta bits and bits and pieces of of concept and technology or or whatever or fashion , then we should have it kind of come back to one thing that we kind of all sorta can visualize . D: Um maybe what we could do is t th think about a concept which touches b back to the on the um the colour , you said company colour yellow . B: Mm-hmm . D: I mean if we think of something , like I was saying also lime and lemon you know , what can we come up with something where we we try and associate it with with like the series . B: Mm-hmm . D: We just come up with something like that we kind of use it as a theme to inspire the shapes and things . B: Okay . B: Right . A: Is there a particular shape that you're interested in ? A: Like does marketing have any research on does it need to be long ? A: Does it need with a square thing wha Yeah 'cause that will n help narrow down the choice of Like fruit . B: Oh you know like in circular in shape or Choice of material yeah . D: Yeah . B: 'Cause I I I was kinda thinking about as well you know how you get these shock resistant mobile phones , and they're plastic but then also have like rubber on the outside , and it kinda feels it feels kind of warmer to the touch . A: I'm thinking fruits in my head , but that's tacky . C: See I'm I'd quite like a sort of uh snowman type shape . B: It feels a bit more comfortable , and maybe we could incorporate plastic and rubber into it . D: Yeah . B: And then then we could have curved shapes , 'cause wood or titanium , yeah , it's gonna have to be boxy and rectangular and I think we might be moving away from that you know so um Well I'm do we really want it in like the shape of a lemon or no I don't think we do either . D: No no no not at all . D: It's more more just that we we think about like what it is we're trying to achieve , so and then we have one one sorta theme that we stick with . D: Do you know what I mean ? B: Okay right well um so thoughts about the actual shape of the thing . B: A snowman shape ? C: Um so a p sort of larger bit sits in your hand , and then you got maybe another bubble at the top for just any other function you need . B: Uh-huh . B: That's quite a distinctive shape , that would be good wouldn't it . D: Right , sure . D: Yeah . B: Yeah so yeah should we go with that ? D: Um can we yeah like to and wha like do you have a Can you like yeah just t we can visualize it . B: Do you wanna draw it on the board ? C: Um something like that um you got two groups there um maybe it could fold up and you get a third group inside or uh you have volume controls about there . D: Okay . B: Ooh that'd be good . D: Okay . B: Mm-hmm . D: Yep . B: So call it the snowman-shape trademark . B: Yeah that's cool . B: Um and I mean colour-wise what does everybody think ? B: I think it is quite important to get yellow in there somewhere . B: I mean do you want the whole thing yellow , maybe like yellow and white do you want something Uh-huh . D: Mm . C: So I reckon it'd look quite nice if we just had um this here , had a sorta background yellow , and then have sort of a nice bold colour for the buttons . B: Okay cool . B: Um and also I mean how are we going to incorporate the slogan in ? B: The fact that it talks to you , I mean it might be quite cool if when you first start using it it says , what is it , putting fashion into electronics or something , I dunno . B: Or when you like or if you turn it off or something if it can speak if it could actually say the slogan it might be a bit more powerful than just having it written on it somewhere . C: I think that might scare me . B: I d I d any thoughts on that at all ? C: I think that'd probably scare me . C: You turn it on your control possessed s . B: I know . B: Um unless an a I mean if you also would that work if we wanted to incorporate um an L_C_D_ display , where would we put that ? B: Would we put that on the inside or It's bound to increase the cost of it a lot , I would've thought . C: Um Nah . A: Do we need an L_C_D_ display ? A: What what's the functionality of that ? A: Yeah but the question is what are we using it what would we what would we achieve from it ? D: What would it achieve ? A: Putting in lights is cheap but putting in an L_C_D_ panel just to make it glow is a bit of a Mm-hmm . D: Well L_C_ well I'd when you used to mention the L_C_D_ I'd think I wonder what that would be about . D: And the th the thing I could see it helping with would be if it was somehow connected with um listings . D: So as you scroll through , 'cause we said we might have a jog dial , so as you scroll through your stations you can y it actually tells you what it is . B: Yeah . A: I think that will be a problem because we don't have an input device to get the listings into it , so um it's a bit nuts to get the Monday Tuesday Wednesday you know . D: Right , okay . B: Mm oh yeah that's true . B: Yeah . B: So so no need for an L_C_D_ display ? D: Mm-hmm . D: Mm-hmm . A: Um I I'm not saying there's no need for an L_C_D_ display , but um it's what's what what would it tell the user , 'cause the L_C_D_ tends to be an output as uh as opposed to an input so um does the remote control need to talk back to the user ? B: I think that would make it very complex . B: Yeah . B: Yeah . D: Mm not real Mm-hmm . A: We have the option of the speaker as well the sa the same thing goes for the speaker , is there a need for the remote control to to talk back ? B: I don't know if there is really , no um I would say no need for a talk-back . A: Um You could put a game on it . B: Uh does anybody disagree with that ? D: No . B: No ? B: Easy . A: When the T_V_ dies you can play with the remote control . D: Mm mm . B: Okay um right so you're gonna have the three different sets of of functionalities , um I mean do you wanna group them into s head of the snowman , body of the snowman , inside of the snowman , is that what you're thinking ? C: Um well I think the advanced ones the the ones you don't usually use could be hid inside . B: Okay . C: B um I think the we had were fairly basic ones , they'd have to go on the the front somewhere . B: Okay right um what else do you need to talk about ? D: Well i I was just Yeah . A: Where would you physically position the buttons ? A: Um I think that that has some impact on on on many things . D: Yeah . C: Um Yeah I think so yeah . A: Um maybe you wanna draw onto the Yep . B: So I'm just gonna um pop this in here 'cause I have a slide about decision making which I'd forgotten about . B: Oh sh God we've got five minutes um okay uh back we go . B: Um energy what do you think that's suggesting we're how we're powering the thing ? B: I really like the idea of this kinetic thing where you'd have the back-up of the battery , but have have kinetic power , I mean what does anybody think about that ? D: Yeah , sure . D: Um I've had kinetic things before , and the the the one issue we need to keep in mind with them is that you're committing the user to moving it , and watches yeah Sure , okay , right , okay . A: No , like I said we have a h hybrid kind of thing , so it's not gonna charge the battery , it's just Yeah . B: Okay . D: Support for it . D: I mean just it's just worth pointing out because like I've I've known I've known people to have kinetic watches that they wear all the time , and it's just like magic because it's always powered and there's no battery . B: Mm-hmm . D: I've also known people to have things like like a jewellery watch they wear from time to time , and they eventually just say it's just too much of a nuisance because I don't wear it all the time . B: Yeah . A: Yep . D: Like remote control is similar , you're away on vacation , I dunno whatever , you something , and it just starts to get worn down . B: Yeah . D: So we should think about Yeah . B: Well I suppose that if you're if you're away and you're not using it , then you're not using any power either . B: So you'd have the battery as the kind of to keep it ticking over idea I'm really sorry we're gonna have to wrap up quite quickly , we don't have as much time as I thought . D: Yep . B: Um so I think that's what energy is referring to here . B: Chip on print , is that that's an industrial design thing , is it David ? A: Yes yes . B: Okay um as for the case , kind of discussed that Yeah I know we're gonna have like rubber buttons that feel kind of Okay . D: And this size here , I'd suggest this be small , like quite small . D: Um just a a lot of the um I mean one of the things running through my mind right now , I realise we're being efficient to wrap up the meeting and have lots of decisions made , um but we are leaning quite a bit to the side of being low-tech , rubber buttons plastic frame , it's almost like we're reproducing the same old remote control that's out there . B: Mm-hmm . B: Mm 'kay . D: Should we think about how we are actually getting this high-tech user friendly uh um theme like what is it that we're u we're using to to achieve those goals ? D: Like Okay so so backlighting , that would be good . B: Could have things like backlighting the buttons and stuff like that . A: Or even a clear case . A: Um you know a a glowing a a glowing yellow type case where the yellow is showable , but in the dark it sort of , it's alive . D: Yeah clear , that'd be Okay . B: Aye that would be a good idea . D: Yeah sure . A: Um in in a slight subtle way . B: S so like cur slightly transparent case , so it's yellow , like tinted yellow , but you can maybe see through it . D: Yeah that'd be really good . A: Yeah yeah . D: Yeah . A: Yeah . B: Is that what you mean ? A: Or or there might be a light running through it like a mouse . D: Sure . A: You know you have cordless mice and they don't eat that much power right . D: Yeah , yeah . A: So the power the battery in that sense , maybe you have one or two stratig strategically placed lights that sort of Yeah but because the case is transparent so it gives it a little bit of a glow , doesn't make it freaky . D: Yeah . D: Sure . D: Yeah they they emanate a light through it . B: Okay . B: Lights . D: 'Kay . D: Yeah , mm-hmm . B: Okay . D: Um and then the other thing that we we're s we've committed ourselves to achieving is simplicity , and so I'm thinking maybe should we try and think about having something like um some kind of an innovative concept about how the um the volume and the channels are controlled , 'cause that's the main thing people will f wanna do . B: Mm . D: Could we use like a jog dial , like a nice just sort of round , somewhere on it where you just roll it ? A: The question is when you're rolling it , how do you wanna roll it ? D: Or Yeah . A: Do you want 'em to roll it like that ? A: Do you want 'em to roll it like that ? A: 'Cause in a mouse your hand's in a position to roll it , whereas the other thing about having it jog dial this way , it tends to get moved accidentally . C: Mm . B: Yeah . D: Mm-hmm . B: Yeah if you are holding it in your hand you could you could do that , couldn't you ? D: Well why don't we do it like a mouse then ? B: If you're holding it in your hand you could Do you think ? A: That's a very unnatural motion to yeah . B: Okay . A: Can you imagine you have to scroll a lot . A: Um it might work for volume , and maybe some of the brightness controls and stuff like that , but not for channels right . D: Yeah . B: Mm . A: If you have a Telewest box you've got like , you don't have to buy all the channels , you've about fifty channels , can you imagine trying to . D: Mm-hmm . B: Yeah okay okay um Yeah . D: Yeah . D: Yeah , sure . A: Um and I don't think having that you know too quick too slow kin it's confusing to the I dunno . D: Mm . C: Well , but then for um for skipping a large amount of channels you do have to uh to skip the channel button , the number part . A: But users tend to tend to want to use that and once they lose out on the user experience they're like Because that's becomes the most accessible thing in front of Yeah . D: Yeah . B: Okay . C: Uh but Yeah . B: Okay . D: But that's not a bad thing is it ? B: Just Okay um right well wouldn't it we do need to make a decision on whether we want to incorporate a jog dial in nice and quickly . D: Because when you think about it , the alternative is to go push the button . D: Jog dials are much easier than that . D: You just roll . B: Um I'm all for them actually , I think they're quite you know th very quick to m to use . D: Yeah . D: Yeah . B: So does anybody oppose the idea of of incorporating one into the design at all ? B: No . B: And the other thing was um can we think of any way of getting the slogan into this thing ? D: Yeah like I mean if we if if we keep coming back to this board here , I wouldn't be surprised if we could take this idea , imagine that , I dunno , that it's within the shape of the hand , it's quite small I dunno . B: Uh-huh . B: Uh-huh ooh okay , we really gotta wrap up so yeah . D: Yeah . D: It's small , and that we've got like the the l slogan somewhere like on the casing at the side , and that yeah well I mean isn't that what we just h said said we s just have to decide now ? B: Okay well if we can do that , great . B: Yeah okay . B: Yeah let's let's try and get the slogan on there um , and Mm . D: Yeah . D: And then like a jo And then like a jog dial somewhere that fits in with the shape of it like I dunno like here , in with the It would get bumped , it's doesn't really fit with your hand . A: So you wanna expand the shape of the That that might have one problem in terms of um in terms of whether you're left handed or you're right handed you might be locking yourself in . D: Yeah . D: Or maybe just fit it in like down the middle here . C: Mm . A: Could I just could I just jump in and suggest something quickly ? B: Okay . B: Right I'm gonna have to I'm really gonna have to hurry you on here 'cause we're we're actually over time . D: A jog di Yeah . D: It's kind of yeah Yeah . B: Um is there anything anybody's unsure about ? B: Just for in closing just the next meeting's gonna be in thirty minutes , and so you can see in the screen here what each of you are gonna hopefully be doing , uh I know that the designers are gonna be working with Play-doh on that . B: So um that'll be that'll be good . D: Huh . B: Um and I'll get the the minutes up as soon as possible . B: Anything at all you think we haven't discussed that we need to ? B: Is everybody kind of happy about what they're gonna be doing ? D: Um Yeah I think the jog dial , you know it just after you drew that , what if it was flat and you just spun it , that'd be great . A: Um I think one thing would be the jog dial 'cause that's gonna have quite a big impact on the thing um Yeah that's what I was thinking the a slide , because then you you don't have to put the hand . D: Yeah . D: Yep . A: I think incorporating a logo is quite straight forward . A: There's lots of space for it um Yeah but it's also a a marketing and a function Yeah . B: Okay . B: That's kind of a design thing that you guys can can discuss , yeah . D: Sure , yeah , yeah and materials we sorta said we'd do plastic and rubber , didn't we , and I think maybe we should try and stay away from just the big protruding rubber buttons , 'cause that'd just be so standard . B: Okay . B: Yeah . B: To make something flush with the case ? D: Something a bit more flush , yeah , or maybe have rubber incorporated into the case as well , so that it has and also t plastic I've seen can get really textured , so you can get plastics that actually feel soft in your hand . B: Okay right . B: Okay . B: Sp kinda grippy ? A: Feel like fruit . B: Okay . A: Fruits kids . D: They feel kind of like um , you get pens now and then that you'd think that they were rubber but they're not , they're actually just plastic that's textured , kind of a little bit like Okay . A: No like Yeah yeah . A: Yeah yeah kinda like that yeah . B: Okay I'm gonna have to I'm gonna have to call this to a close 'cause we're way over time . B: So um that's really good , like we've s had much to talk about that um pretty much run out of time to do so . B: So off you go and design stuff wooh . D: Okay . A: Play-doh time . B: Yeah quite jealous actually . A: You got to choose first . A: No , we're kidding . A: Okay , can I just swipe your power cable , I don't think it matters . A: Okay lemme okay , I'm gonna pull everybody out first and then put in whoever needs to be left . A: It's you . A: Argh . A: This is a real hassle and a oops . A: I'm gonna take the microphones , 'cause it's too lazy t take them off again . A: Cool .

The project manager recapped the decisions made in the previous meeting. The marketing expert discussed his findings from trend watching reports, stressing the need for a product that has a fancy look and feel, is technologically innovative, is easy to use, and incorporates some aspect of fruit and vegetables in its design. The interface specialist presented research on the appearance of current remotes, concluding that current remotes are generally unappealing in terms of look and usability. The interface specialist presented ideas on how to remedy the unappealing aspects of current remotes in the team's design and also how to incorporate the corporate color scheme into the design. The industrial designer presented options for materials, components, and batteries and discussed the restrictions involved in using certain materials. The team then discussed options for the shape and color scheme of the remote, as well as what components, batteries, and materials to use. Some team members will design a prototype of the remote The remote will be curvy. The remote will be shaped like a snowman. The remote will not have a talk-back function. The remote will have a jog dial. The materials used will be plastic and rubber. The case will have a soft fruit-like feel to it. The remote will not have an LCD display. The remote will have a kinetic battery. The remote will have rubber buttons. What sort of battery to use. How to incorporate a fruit and vegetable theme, the corporate color, and soft materials into the remote. What shape the remote should be. Whether the remote should have a talk-back function. Whether to have an LCD display on the remote. What the case will look like. Whether to include a jog dial on the remote.

A: So I hope you're ready for this uh functional design meeting . D: So Of course . A: Um so I will take the minutes you mm you three are going to do presentation . A: Um uh we want to know to at the end to know the new project's requirement so we need uh to know the the user uh needs that we want to fulfil to fulfil the from the technical part we want to know how it going to work and um third part uh I don't remember which is not very good . A: Ah of course , how to to design this uh this yeah . D: Nice stuff Who starts ? A: So um let's go for the three presentations , so first um Marketing Expert . D: Oh . D: Ha . D: okay . A: So wait a minute . D: So I dunno if I can do that like this ? A: Mm . D: Yeah ? D: So it's being modified . D: Do you want yeah , open . D: Read only . D: I hope I saved it . D: So , um yeah , this is my name . B: Sammy Benjo . B: I know this name uh . A: Sounds uh Mm uh . B: We met before . D: So as you know , you I think you already know me , Sammy Benjo . D: I am the expert in marketing and I want to tell you about what people uh s want and uh like and dislike in remote controls , and I hope this is going to help you to to design it correctly . D: So next please . D: Uh-oh . C: Yeah , it is put F_ five . A: Hmm . D: Hmm . C: The full page presentation , yep . D: Yeah maybe in the full page because i I spent lots of time doing this presentation , so . B: F_ F_ five . A: Okay . C: Yeah . C: Yep . A: F_ five . C: Yeah . D: Uh-huh hmm okay . A: Mm-hmm . A: Mm . D: So basically uh what I suggest is that uh instead of deciding ourself what what could be and what should be a good uh remote control , let's ask people who are users of remote controls how they feel about w the current remote controls , what they like , what they don't like and um and what they do with them by the way because they are supposed to be useful . D: Don't forget about that . D: So we've we've conducted a a survey on on the use of uh remote controls and I'd like to show you some of the results we found on this survey . D: And next please . D: Yeah , so basically what we found was that uh there are several things that the user don't like in remote controls . D: First of all , they find it very ugly . D: Current remote controls as you know they're the same as this one uh they're not nice colour , not nice shape , I mean they're all the same , and they're not l good looking . D: Um what is interesting is that in fact it seems that they were people are ready to pay for nice and look and fancy looking uh remote control , so I think we should probably spend lots of time in and effort in that um . D: And the other thing is that uh the the current remote controls are not so easy to use and it it the the current uh facilities that they offer do not match what people really want to use their remote controls . D: For instance uh we see that uh they zap very often so I think this is a very uh important uh functionality that it should be easy for them to to zap uh in one way or another . D: And most of the buttons uh on uh current remote controls are not used , so I think we should design something where some of the buttons which are those that are used should be easier to see and use than others that only a couple of people are using . D: Um next please . D: Now people are very frustrated w with their remote controls and they for instance uh they don't even find it it's it's often lost somewhere in the in the in your home and nobody knows where it is . C: Yeah . D: Maybe if we have something where we could ask the remote control please , where are you ? B: Agree . C: Yeah . D: Like uh something to to like t I think phones . C: Yeah . D: Some of the phones have some of this kind of s functionality . D: Uh of course phone you can always phone your phone but you can't phone your your remote control . C: You can you are . A: Why not ? D: But why not ? D: Yeah . D: And because of the fact that there are so many buttons in these remote controls that nobody use , in fact they don't even know how to use them , so most of the the people say they they don't know how to they to use properly their r remote controls . C: Hmm . D: And uh they are bad for R_S_I_ but uh I don't remember what is R_S_I_ . D: So I think they are bad . A: Okay uh tha that's look great . B: R_S_I_ mm-hmm . D: Mm-hmm . D: Mm nobody has any idea about that ? D: Well I'll check uh with my Oh , okay , I think it's a technical thing which our Okay . C: Yeah , it's electromagnetic waves or something kind of maybe uh effect . B: No , I don't think so . C: Yeah , because infrared uses some electromagnetic technology , and those waves have high Uh . A: Mm-hmm . A: Okay . B: Okay . D: So , it seems that it's a lot of people for a concept that we don't know but we have to take this into account . B: But twenty six percent , do you know Twenty five . A: Or something we don't know . C: Uh . B: Every fourth , you know . A: Mm-hmm . C: Yeah it's People really Yeah . B: Every four some of us knows . A: Okay . D: So anyway that's for what the biggest frustration uh of the user and um what else do I have ? B: One of us Mm-hmm . C: Yeah . D: Next slide ? D: Ah yeah . D: So we've listed a couple of uh s uh functions that may be uh used by u the user in the current uh available uh remote controls and uh well the tables look very nice to read but what is important is to understand that the power button is not used often because in general you use it only once per session , but it is very relevant . B: Functions . D: People want to have a power button . D: Channel selection is uh o often used very often used and indeed uh very relevant . D: Ah now I remember what is R_S_I_ it's repetitivity stress injury . D: We have to be careful with that word but uh anyway I continue my presentation so yeah , channel selection is um very important , very often used . C: Uh . D: Volume is not often used but people uh want to have control on volume and that makes sense of course . D: And n then you have things which are very much less often used like the settings . D: Audio settings , screen settings , even teletext and channel settings . D: All of them . D: they're not often used and they are s more or less relevant . D: It seems that people find teletext teletext uh relevant , even if I personally never use it but seems that it's average relevant at least , so . A: I have been told that we uh don't consider teletext , that it's out of date now because of internet . D: I can tell you that uh in a l in a scale between one and ten relevant uh not relevant to relevant people scored a six on this , which is not as uh these these two one were had I think ten I think . A: Mm-hmm . D: But but if you compare with these ones , uh I think they scored a one or two . D: Not very relevant , so if if there are good reason not to put teletext it's okay but just know that people find it somehow relevant . C: Hmm . A: Mm-hmm Mm-mm . B: Mm-hmm . D: That's for the main functions I think and uh then we can ask uh ourself uh what people don't have that may be useful . D: For instance I think net next slide . D: One of the thing the trend uh that uh you are probably aware of is the possibility the eventual possibility of having speech recognition in your remote control , so you wouldn't have to tap tap in your buttons but just tell your remote control or whatever you need you have what you want . D: So we've conducted a survey about uh whether people would like or not to have uh this kind of uh functionality in their remote control and as we can see it really depends on the age . D: Young people , probably because it's a buzz word , find it very relevant . D: And uh as the age goes up the the relevance goes down . C: Yeah . D: So now it really depends on the kind of uh targeting uh wha who are we targeting with this remote control ? D: I think if we are targeting young people then uh it's probably something we have to consider . C: 'Cause Thank you . D: If we are targeting you very old people this is something they really don't know why they this should be so now this is of course , depends on that . A: Okay . D: And um I don't have any conclusion , I didn't have time the meeting was very tight , so that's basically my findings . D: And uh , if you have any question ? A: Mm I think it's good , okay . A: You done a good review . B: I got one question , uh you are a Market Expert so should we aim at the young people or not ? D: I can go back . D: Yeah one question , yeah ? D: I am . D: I think we should aim at the young people . D: But uh I think they are they are those uh who might be more interested in a in a new device . C: Mm . D: In general the the early adopters of a new device are young people , less than more than Then teletext is useless for them I think , yeah . B: Okay , then teletext is used less . C: Mm . A: Mm-hmm . B: Okay . D: Because they they have other means of finding their information . B: Mm-hmm . A: Mm-hmm mm mm . B: Mm-hmm . D: Yeah . A: Okay . D: But yeah . A: That's good point . C: Mm , yep . B: Mm . B: Okay . D: Nope . D: 'Kay ? A: Okay . C: Thank you . A: So um now I think it's the turn of the the I'm not sure um Of the technical function , so uh what effect Okay . D: So I think it's you , huh ? C: Uh it's techni function of Yeah . D: No ? B: That's me . D: No , user requiremen Makes sense . A: Wait a second . C: I have to do working design so uh . A: Argh . A: So you're Okay . B: That's but this but number three , yes . B: Mm-hmm . B: So , my name is Mark Dwight , and um I am responsible for User Interface Design . B: However , uh mm Project Manager asked me to give you some presentation about technical functions design . B: Uh , as I'm a more an artist that's gonna be less technical functions but more User Interface and current intentions and everything which is linked with this . B: So next slide please . A: Let's go . B: And uh a general method which is seems to be very useful for our task is not to forget about uh Occam razor . C: Mm . B: We should never complicate things too much . B: We should only make a remote control , nothing more . B: Nothing more than this , just a remote control . B: 'Cause current remote controls they are never easy enough to use . B: So , make a click , please . B: So here is this remote control . B: It's quite a standard one , but it's not from a T_V_ , it's from a much easier device like air conditioning or something . B: But you know , we can use it for a T_V_ easily . B: Only buttons we need is on off , volume , channels and maybe some options or something else , and please make a click , compared to this one which one would you prefer ? C: It's Yeah , yeah . B: I guess this . D: I would say the simplest one as long as there are the uh I find the buttons that I need every time I need a button . B: Sure , sure . C: Yeah . C: Maybe it can be yeah middle of like , between those two li S you should yeah . B: Yeah , and our method is going to be , provide simple simple desires into simple actions . A: Oh sorry . D: Nice . D: Nice sentence . B: Findings . A: Okay . A: Oh sorry . B: Our question of the style , we should remember that our company puts fashion into electronics and we should never forget about it . B: Concept . B: Be simple . B: Be simple and you'll lean on this market . B: Market is a of remote controls you know it better , it's very well , it's it's not an easy field to to play , you know ? D: Mm . B: So be simple . B: For personal preferences I think that to make a baby-proof remote control it got to be a titanium . B: It's a really good style , it going to be look like like this . B: It is unbreakable and it is very universal . B: W we'll have a screen with a back light which can change colours , and we can put all the options into this screen . D: Mm-hmm . B: We'll need only few buttons . B: All the other things can be controlled through the screen . B: And all these buttons should be easy to find and to click , 'cause when you watch a movie and you want to change something , you always try to find a good button and click it , but you should do it by touching it and finding it easily just by touch . B: So Press I would propose this concept for design , just few buttons , a screen with a back light which can change colours , titanium I think , and uh what else ? C: Mm . B: I got just very few and good ideas . B: We need power and volume . B: And let us include two nice features into this device , first , power on and off can be made fully automatic . B: When you go to the sofa , take your control and point it to the T_V_ , the T_V_ turns on . A: It's off . D: Hmm . A: It's on . D: And when does it turn off ? B: When you don't touch the control but you go out of the For for enough time like uh you It's a question to our technical design , our two engineers . D: Oh so you have a sensing sensor machine that uh knows Tech Mm-hmm . B: And another nice feature that I would like to implement is uh volume control . B: Suppose you set u you set up some volume and then you move out or you move to the other corner of the room and take your control with you . B: Like , you want to to change the chair or you want to move to the armchair from the sofa or something , and then the volume changes . A: Or you want to go to the kitchen . B: It's easy to do , you just control the According to the distance . D: According to your distance to and the angle maybe , if you have a stereo system . C: Distance . B: Yeah yeah yeah . D: Uh I'm not sure about the screen , wha what is the use usefulness of the screen ? B: So I think it can be just a menu which can be controlled with a left , right , up , down and enter . D: Uh is it a touch screen by the way ? D: So it gives instructions but uh it has to be with an back light somehow . C: Yeah . B: So , its main purpose in fact is a back light , which change colours , which makes it easier to find , and each can it can respond for your voice , like it can turn on the light for you just to f find it easily , yeah ? C: Mm-hmm . D: Okay . D: Okay . A: Mm . B: So basically that's it . A: Um I see that you target uh several s application not only T_V_ but i like we talk about um universal uh remote control . B: Can be easily done , 'cause you got simple designs , y we should put it to simple actions . A: Yeah . A: Hmm . B: Let it be universal , so you want to use it for your hi-fi system . B: You want to change tracks and you want to adjust volume . A: Mm-hmm . B: Just few actions , a few actions for everything . C: Mm . A: Hmm . A: S Mm . B: All the rest , we sh we'll put it into this menu on the screen . A: Since we were targeting a really soon uh uh date for the the the um i issuing of this uh remote control I think we will only concentrate on T_V_ for the moment and then maybe m make it more generalised yeah . C: Mm . B: Okay , okay . C: Yeah and it mm . B: Okay , but it's quite universal you know . C: Mm . B: We can just extend it to any device . C: Mm . D: So for instance if I want to go to directly to channel twenty five , how would I do can I do that with this ? B: Uh twenty five . D: Yeah mm let's say I am uh on channel eight now . D: You know these days we have hundreds of channels , that's not so easy to go just next next next when you have hundreds of channels . B: Mm-hmm . B: In fact I would propose another solution . D: Or is it ? B: Basically you use just four or five channels , right ? D: Most people yeah . B: Yeah . B: So uh set up your T_V_ set like channels that you use they're one , two , three and five , and you will never have to go to a twenty fives channel . D: In fact in in one uh remote control that I've seen , instead of doing that d you could just say these are the cha ch channel three , twenty eight , forty eight and uh sixty four are those that I want to by cycled with my next button . A: Yeah it's it's the same solution , I think . D: I uh B yeah . C: Yeah . A: Hmm . C: But even we can have some uh L_C_D_ display , like you can uh de you can just button the number and then it go t because Yeah . D: Go to channel twenty five . D: One thing is that as I said in my presentation people really do like to z zap . D: So even if they are only watching four or five channels , I think they want to zap out of the one hundred channels , just because this is one kind of thing they do , zapping . B: Mm-hmm . C: But still Yeah . A: Yeah uh on zap it's only next next next next next , yeah . C: Yeah . D: And it's only next . C: Yeah . D: Yeah so but you have to Okay . B: Mm . A: Mm-hmm . B: We got these buttons here . B: Next next . C: Yeah. . B: Or say this can be back . C: Yeah . C: But otherwise like we can put some display on numbers and then they can just press suppose two five they just press two and five and then Yeah . D: So it would be Okay . A: Maybe we can make uh different modes for each button and you can change mode zapping mode or uh current chan Yeah . C: Yeah . C: Yeah , yeah . D: Mm-hmm . D: Alright . C: Yeah , yeah . C: Yeah but since we are focusing only on T_V_ remote controls so we can have more functions for T_V_ uh if you want to go for a universal then we ought to limit for functions for each of our devices . D: Listening more . D: Mm-hmm . A: Mm-hmm . D: Okay . B: Could we carry out some research if we w really need this , like how many people really need to go to channel number twenty five and then to sixty four ? D: Well I could could uh have a look at that maybe . C: Yeah . C: Yeah . B: Okay . D: I'll check in my department if there's someone specialist in that . B: Okay . D: Although I don't know . A: Okay . B: Alright ? B: Thanks for your attention . A: Uh you're finish ? A: Okay . A: So now the technical aspects of this new device . A: Mm . C: Two . C: Yeah , if Sorry . A: You prefer it . C: Yeah . C: Uh as you know , I am mister Ramaro . C: I am an expert in uh industrial design of all electronic devices and I previously devised many uh like digital calculators and electronic calculators . C: So now I'll briefly describe the working design of our remote control . C: Well , as you know the basic function of remote control is sending some message to the the device , like T_V_ or V_C_R_ or D_V_D_ player etcetera . C: So we will have a p portable device which will send message to the the main device like T_V_ . C: So we need to have some energy source to do what to do the functions , what we want on this portable device . C: And usually this so to do these functions we need an interface , which basically some kind of pressing buttons or keys or like moving jack or something like that . C: And then these messages these key buttons can be transferred into some kind of message and then it will process by the chip and then it will generate some information to the main device . C: It's generally in the form of infrared or some kind of s sensor information . C: Then we will have the main control in the main device to do the particular action what we want . C: So , basically we need uh since we are focusing on our interface device remote control we need few components , mainly the energy source like the battery and then we have user interface like uh the keypad and you know buttons we want , and then we have some chip , it's mainly digital signal processing chip because since we are I am one doing mostly digital uh devices we ought to have some kind of processor which take care of all these functions and put it in some digital format . C: And then we'll have the infrared L_E_D_ source which sends the information to the main device . C: Then we'll have switch in our main uh um device to do particular operations , and we ought to do different codes for different T_V_s , so some T_V_s will have different encryption codes for doing s s uh channel changing and these things . A: Mm-hmm . A: Okay . A: To make it quite uh an universal uh device uh . C: Yeah yeah , because the people don't use one particular brand so or at least we have more more than five brands , which are really good . A: Mm . A: Okay . C: So we need to check their specifications and do their uh encryption that's passing information to the T_V_ device . C: So we need to have particular encryption codes . A: Okay . C: Then , components , so we have the main uh energy source and then we will have some buttons and then we will have infrared uh source and then we have some inside some chip in in the device . C: Uh since I don't have much time so I'll input the connections to all this components . C: And since I also want to know feedback from our Marketing Expert and User Interface , so if you want to add some more components we can incorporate them . A: Mm-hmm . A: Mm-hmm . A: And from from the discussion we had do you can you make it on the whiteboard , or mm . C: Yeah . C: Yeah , I'm sure , because since our User Interface speech recognition and also Marketing Expert for the speech recognition is really handy , so we can have another , like uh s simple speech recogniser on our D_S_B_ chip . A: Mm-hmm . D: Mm-hmm . A: Mm-hmm . A: Mm . C: Since we have some kind of uh energy this is our this normal battery , so this battery , once you s switch on it will take power and we can have some speech recognition and in our g generally small digital signal processing chip so that and we will put uh the small uh simple speech recogniser and we can also train the speech recogniser for particular user so you just yeah , so that we just use simple recog no but but Yeah . A: On Uh train it , okay . D: Mm-hmm . A: Mm-hmm . B: Too complex . D: But uh very very good to sell . C: No , even in you can find even simple mobile device like any mobile brand you can have these voice dialers or these things , yeah . D: Think of a all these young people who would love to say that this remote control only works for them , and ha ha you cannot use my remote control , because it's targeted to me . B: Okay . B: Okay . C: Yeah . A: Mm . C: Yeah . D: Whatever . A: And what about the price of this component ? C: So Uh maybe we can make uh it in five Euros and even less than that , because we want to have uh millions and in bulk , so we can make really simp and we want to make really simple device because we have only very few words like like power , switch on or some like then we'll have something like this um we'll have volume and then we will have s particular channel , so users can listen . A: It mm okay . D: Hmm . D: Cheap . D: Millions . A: Mm . A: Okay . D: Cheap . A: Mm-hmm . D: The user uh will just be able to say uh please can you uh pump up the vo pump up the volume or or it will be something like volume , up , down . A: Mm-hmm . C: Ye No , yeah , a user can use any kind of sender but they should have this prompt volume and then yeah volume and decrease or increase , so we try to only recognise those words and and because we can't really say user to say same wording then it become more mechanical and yeah . D: Okay . A: With a keywords and yeah . D: Okay . D: Couple of words . A: Mm-hmm mm . A: Mm-hmm . D: Okay . A: Okay . B: Um . C: And then we can have channel they can say , okay I want eight , because we don't know like users have different programmes , I mean they don't really follow same channels strict uh so we just want channel number , we don't want like B_B_C_ or C_N_N_ or something else because it will be complicated so we'll have only these three uh main basic uh anyway volume is not really speech recognition problem , it's it it will be take care of our main mm . D: Of course uh it has to be Okay . A: Okay . B: Okay . B: No you know it's a conceptual question , 'cause now I see th this the picture in front of my eyes like a user taking his remote control and shouting into it , volume up , volume up , and and he's coming you know , he's really annoyed with this , down , up , down . D: But then I think you you First of all I I think this is not uh functionality that it is going to be instead of using the buttons . A: No , in no not only speech , yeah . D: It's on top of using the button . B: Okay , for this budget like twelve Euros . A: I it's an option . D: Well , I dunno . C: Yeah actually we we can have one switch to like uh switch on , on and off , this processor and This really , suppose like here we have our main chip which controls power , volume and this part and this D_S_P_s . B: Mm-hmm . C: Again , this to have some interaction like suppose people use D_S_P_ then it particularly sends some information to the chip like in some form , like volume and like this key . C: So it may not be like very expensive , because since we are only focusing on T_V_ remote control so and we have only few things here Yeah . B: Okay. . D: T_V_ . A: Okay . B: Mm-hmm , mm-hmm . A: Sho to to train , okay . B: Did you consider the r gest uh gesture recognition ? B: Like , if I want to put volume up I like do mm I take my remote control do like something like roll 'em up or roll 'em down . C: Um uh uh this point we didn't consider because it's it's very expensive because v our target is only like twelve point five Euros and Yeah , even automatic on off is also a bit problematic , because it different criteria for different people like so suppose people are really uh they just uh they don't touch the remote and mm y you don't know how much time you need to switch on or switch off and Yay yeah . A: Mm . D: Very expensive , no ? A: And well , what about the idea of automatic on off on the button , yeah . B: Mm why ? B: That's just We got a really good Market Expert . D: And volume control . D: So but uh Sh should we target a a user personalised uh uh remote control ? D: So in in a given room there might be more than one remote control . D: We would uh have each one and uh with our own personal uh settings . C: Yeah that can be possible , especially for power settings , so user can say okay , suppose they're watching a tennis match or something then they can say okay uh after one hour I They can make Yeah we can have Yeah . D: Hmm . A: Wouldn't that make uh arguments ? D: Yeah , of course . A: I want uh And we can increase this the strength y you can buy one with Mm-hmm . D: That's no problem , we will sell more . D: Yeah exactly . B: Let's send more , let's sell more . B: Okay . A: Okay . A: You have mm something else to say ? C: Uh , not very much , like yeah . A: Uh . A: No . D: Okay . D: Thanks . A: Okay , thanks . C: Thank you . C: Yep . C: Thank you . A: So mm mm I think , okay , we're just on time . C: Can you just yeah . A: Um mm mm . A: So , we're now going to l have the lunch break . D: Mm great . A: Then we will work again for thirty minutes individual work , and um we will uh meet again for the next meeting , and uh in this one want to to be more focused on the individual actions the um on the components so uh you will focus on the component concept um uh of course the U_I_D_ Mark will be uh focused on the user interface concept and uh our m Market Expert Sammy Benjo uh on the trend watching . C: Yeah yeah . C: Mark will Uh it's in current price , yeah . A: So um of course like before specific instruction will be sent to you by your personal personal coach . A: Well I think that's all . A: And we have um maybe we have to we say , only for T_V_ , not teletext ? A: Uh I think automatic on off control uh it's not possible . D: Difficult . A: Yeah , maybe in the next uh step if we make it work um . C: Yeah . C: But speech recogniser can be possible . A: Yeah , implemented . A: O okay , we can think about that . D: Mm-hmm . A: And um do you see something else ? D: No . B: Uh , should it be equipped with the uh , with uh speakers ? D: Speakers in the remote cont Oh yeah . B: Like , you want to find it , you shout control , and it answers is I'm here ? A: Uh yeah that's Or maybe you want to phone him . B: Or Just beeps ? D: It just beeps . D: That would be enough . D: Something very cheap . D: But that's ex that's expensive . C: Yeah yeah yeah . A: Since now all yeah ? D: Uh . C: Yeah , especially the power , it really consumes because it should be all the time on and Yeah . A: Think Uh-huh . D: Well I I heard of devices where you just uh whistle them and and they because of the the frequency they they just answer to that . A: And uh And it's answered . C: Yeah . B: I can't whistle . B: No , no , I can't . D: You can't whistle . D: Uh-huh . D: Or a clap . B: Mm . A: Clap clap clap it's a good I I think it's universal . D: You can clap . D: Can you ? C: Yeah . D: Clap is good . C: Yeah . D: Tak Just a suggestion . A: What about people without hand ? B: Okay . A: Yeah . D: With only one hand ? C: Yeah I think it's good . D: These are not our target people . A: Mm uh okay . C: But it's a good feature I guess yeah we need to think about more how to incorporate it . A: Mm-hmm . A: Okay . B: Just don't interfere with other devices like 'cause like all these people do that their lights are turning on with clapping . D: Mm-hmm . D: Oh that's e that already exists okay okay . C: Oh . B: Yeah , I got it at my home , like . A: Mm-hmm . D: Oh yeah , you do have . B: Oops . D: Wow . C: Ah it's Yeah . D: You're trendy . A: Mm-hmm , so let's to think s so that yeah . D: Think about it . D: Yeah , okay . A: I think that could be in the component uh concept uh . A: It yes . D: Okay . A: Okay . D: Good we're done ? A: So , yeah , let's go to lunch . C: Yeah . D: Right , thanks . C: Thank you , thank you very much .

The project manager opened the meeting and stated the agenda to the team members. The marketing expert discussed the findings of a survey which indicated that current remotes are ugly, difficult to use, have a number of unused buttons, frustrate users when misplaced, and contribute to RSI. The marketing expert also stated that young users like speech recognition and that users in general want buttons for power, channel selection, volume control, and a few lesser used settings. The user interface designer presented existing remotes to exemplify the need for simpler designs, discussed the use of components such as titanium and a back-lit LCD screen, and discussed other features to consider such as color options. The industrial designer discussed the interior workings of a remote and how to handle universal capability and speech recognition. After the project manager's closing, the project manager recapped some decisions and the team discussed how to handle the issue of locating a remote when misplaced. The industrial designer will focus on the components concept. The user interface designer will focus on the user interface concept. The marketing expert will work on trend watching The team will not work with teletext. The team will concentrate on making a remote only for televisions and then make their product more generalized later. An automatic on/off feature will not be used. Making the remote universal. Users habits in jumping from channel to channel. How speech recognition commands work. Allowing users in the same household to have their own remotes with personal settings. How to locate a remote when misplaced.

B: Help . B: It's up there ? B: That screen's black . B: Alright , okay . B: Okay , that's fine . D: Oh God . B: Are we done ? B: Right , okay um , this is our second meeting and I might be a bit all over the place . B: Um , right our agenda for today , do you want us to give you a second ? D: Uh , no that's okay , sorry . B: Okay , um I'll go over what we decided last meeting , um , we decided upon a universal control , one handset for all , T_V_ , video equipment . A: Mm-hmm . A: Sorry . B: Um , that it was important that the product was accessible to a wide range of consumers , wide age range , not limiting anyone . B: We decided it was important to reflect the company's image in our product , we put fashion in electronics , you know that kind of s thing . B: Um , our budget would have to affect um try not to reflect our budget , um that we might have a bit of oh oh you can see it , okay . B: Um dissonance between what our budget was and what we want it to look like . B: Um want it to look uncluttered , undaunting to the customer . B: We discussed a flip-open design , um reducing the size of the control and an electronic panel um for further features like programming , things like that . B: Okay . B: Um , three presentations , I've got written here so shall we hear from Marketing first ? D: Um is it okay if I postpone that til later , I just want to get access to a little bit more information , is that okay ? B: No that's fine , that's fine . C: Okay , yeah I'll go first . C: Can I grab the Thanks . B: Unplug me . C: What do I have to press ? C: Oh , F_ eight ? B: Um , F_N_ function F_ eight . C: Oh right , yeah . C: Okay . C: Maybe Yep there we go . A: Yep . C: Okay this is uh the working design , presented by me , the uh Industrial Designer extraordinaire . C: 'Kay , this is where I went a bit mad with PowerPoint so . C: What the first thing question I asked was what are we trying to design ? C: Well , a device which basically just sends the signal to the T_V_ to change its state , whether that be the power , or the channel um or the volume , everything is just um some sort of signal to change the state of the T_V_ or other appliance that it's sending the signal to . C: Um , so I decided I'd have a look at what th other people have designed and try and take some inspiration from that . C: But uh although we will want to be taking ideas from other people , we wanna make sure that our design stands out and I thought that was something that well it wasn't really my area because I'm dealing with the inside really . C: So um , yeah I ran out of time so I couldn't do this one as fun as the last one . C: Um and uh I found out that most uh controls use some form of infrared to send signals to the T_V_ presumably because of the cost issue of uh something like uh the same thing that computers use , wireless and , you don't need to send very much information . C: Um , most of them are powered by some form of battery . C: Now our one , I'm I'm not sure whether we want to look at the size issue because most of them are powered by triple A_ batteries but those can be quite bulky so I d I didn't know if you wanted to look at something else um so we could shrink down the size of the control . D: Mm-hmm . D: Could I can I interject to ask a question there , is that appropriate ? B: Mm-hmm . C: Yeah sure . D: You're saying the triple A_ batteries are small or the surrounding it ? C: Um no no , if you if you look at if you look at most remote controls they're quite they're quite chunky and that's because of the size of the batteries , they have to be obviously this certain size to fit those batteries in . D: Mm-hmm . D: Right , the triple A_s are the smallest you can get are they not , right ? C: Yeah the the well you can you can get the sort of circular round ones but I'm just wondering about power consumption and how much you need to send the data across . B: They are . A: Okay . D: Oh I see . D: Okay . C: Um , and d which leads sort of onto the next point about 'em being small and easy to carry round . C: Um , now the ones at the moment are small but I was just wondering if we could look at something a bit smaller . C: Now the main components I came up with um were obviously the power source for the batteries 'cause otherwise it's not gonna work , uh as I said about the w which batteries we were gonna choose , we can uh discuss that later and then you obviously need something to decode the information that you're putting in from from the controller and to turn it into an i uh infrared signal which we're going to use to send the information . C: Now these have a wireless range of up to about five metres which is sort of suitable for anyone who's watching the T_V_ unless they're in a cinema , which not most people do so as we're applying to the most audience that should be fine . C: And then I was uh just had a quick look at the external design but I d I left that mostly to the uh interface designer . C: And so this is what I had as the basic idea of what we wanna do . C: It's not a proper circuit , I'm not sure if it'd work or not , I'm not even confident that those are the real um the real way you'd wire it up but anyway , we've just got the the power going to the infrared bulb with the chip and the uh U_I_ interface um which would basically , when you when you pressed anything it would the chip would convert it into some form of I_R_ data which could be decoded by the T_V_ receiver , which obviously means that we're gonna have to conform to whatever um whatever form of communication that the T_V_s are already using and since that that's another use and reason to use that infrared because that's what all T_V_s use at the moment . C: And then finally , um we want uh the it to be available to a wide audience at a low cost so all the components that I've put forward are uh low in cost so that that should be good . C: Um it should should be different enough um from the alternative products to get a good consumer base , we were talking about it before and also just something that I was thinking about , uh because they're small they're also easy to lose so if we could look into some way of d dunno some anti-going down the side of the sofa thing that you could have , I th that was just sort of a general point there . D: Mm . D: Mm . D: Mm . C: And that's uh yeah . D: That's a very important part , it came up in our market research findings too so I can refer to that , whenever you like me to present . C: Alright okay , and yeah , that's that's what I came up with there , so if you wanna Ooh . B: Okay , thank you very much . B: Um , would you like to continue on from that ? A: Yep . A: 'Kay . B: Or , maybe move the laptop over . A: It can be okay , that's okay with me . A: further . A: Oops . A: Why's it not working ? A: F_ eight , right ? B: F_ function . C: Function F_ eight yeah . A: Okay . A: Mm why's it in the right ? D: No . D: The plug hasn't come out at the bottom , has it ? A: Yeah , it's connecting . D: No . C: No , no yeah it's just . D: Meter adjusting . B: Oh , there . A: okay . A: Yeah . A: Actually mm some of my points might overlap with what William's just mention , but basically my method was like uh whatever brainstorming we did in the last meeting , just a couple of valuable points and started developing on that and there might be some missing loops in this thing which I think we'll uh take a feedback from the marketing because um , I haven't had some marketing data and basically every product is marketable . C: Yeah . A: So purpose , as William already said , I would put it to simplify the interaction with T_V_ to make make it as simple as possible . A: And to summarise I I would say it's it should be user-friendly by being easy to use , rather than having a lot of complex button because you can have an engineering maybe having hundred buttons and maybe having uh a remote control which has the main features like volume control or channel ch changing the channel or whatever . A: But we are to to make it unique so that people want to buy it , will this two features together . A: So what the concept is to have a flip-top model . A: The main functions such as which are like often used will be on the top and the complex functions which say you you can say like the y young generation or trendy generation want to pr say programme their favourite channels or whatever , can be put in the middle part of the f flip-top . A: So it's like it could be accessed by a wide ra range of uh audience and we can punch in new f features such as uh added features such as shock proof body and maybe a design to appeal to a lot of people . A: Findings most people prefer us user-friendly rather than complex remote controls because there are times like uh people have used a remote control for say a year or something and they they are not used maybe thirty to forty percent of the buttons so it's not of no use of punching in the uh trying to put in those things in on the top of the remote control and try to confuse the user . A: As we saw we we have to make a profit also so we we can maybe go for an economies of a higher production mm by fifty million we said ? C: Yeah . A: Yeah , with that I think we'll be able to achieve economies of scale also , so we can give in add in more features and make it less costly . A: Um , that's so this is if you ask me personally , I would make uh flip-top with a trendy uh uh design and s maybe we we should look at also like the buttons whe whether they are like soft or little hard because they are times when the buttons tend to be a bit hard after uh continuous use usage and all that . C: Yeah . A: So in overall a simple and uh user-friendly design . D: Mm . A: Uh any comments like , if you want ? B: 'Kay . B: Um , I think we'll chat about it at the end , okay so if anyone wants to write something down that they want to bring up at the end , um Ooh , it's vibrating , that's strange . A: Okay . D: 'Kay . C: Yeah sure . B: Oh , God . B: Right , okay . D: Have I got to keep this here ? A: I think you'll have to You can't It'll have to this can't be pulled . D: Does it matter ? D: I'll have t I'll have to move it won't I ? B: We just do the best we can . D: Uh , whoops . A: You'll have to push it a bit more . D: Will it manage ? D: Bit more , oh dear . A: Yep . A: Yeah this is more than enough . C: There we go , I've got a bit more of the cable . A: Okay . D: Oh . C: There we go . D: Is that okay ? A: Yeah I think you can pull it out now . D: Thank you , just pull it closer a little bit . C: Uh you should be able to and yeah , there you go . B: Yeah , you might . D: Get it right over , okay , thank you . B: Ah . B: Look at that . D: Okay , um , I'm going to look at the functional requirements from the marketing point of view and uh obviously our starting point with marketing is always market research . D: Um , so that's where we started , we used our our usability lab , the company's usability lab , we did our usual selection methods to get a cross-section of the general public , male and female , all age groups from fifteen upwards and um we observed them in the lab , just their general use of the remote control , you can see we had a hundred subjects there . D: Our findings , lots of findings , I've just summarised some of them here . D: The overall thing which I've I've got at the top there in italics is that users dislike the look and feel of current remote controls , so it has obvious design implications there . D: Um , we found that seventy five percent of users find most remote controls ugly . D: Eighty percent would spend more money when a remote control would look fancy , we were quite surprised by that finding , but um that's quite a high proportion of our our , you know , international target group are prepared to spend more money for something that's a bit nicer looking . D: Um , current remote controls do not match well with the operating behaviour of the user overall . D: For example , you can see below there , seventy five percent of users zap a lot , so you've got your person sunk back in the sofa channel-hopping . A: Yeah . D: So again there's power implications there . D: Um , fifty percent of users only use ten percent of the buttons , so again a big design issue there . D: Um and possibly we can also cut back on cost if we don't have so many functions actually on the remote control . D: Um the biggest frustrations that people found with regard to personal preferences were um something that you you mentioned earlier , uh remote controls are often lost in the room , it's a slipping down the back of the sofa type of thing , uh fifty percent were were particularly frustrated by that . D: Uh thirty four percent of people take said they take too much time to learn to use and I think that ties in with the um the previous finding of people only using ten percent of the buttons , they just can't be bothered to learn about the other functions . D: Um , um slightly more than a quarter of people said it was bad for uh repetitive strain injury . D: You know those small movements of the remote control can lead to kind of shoulder and elbow problems . D: Um the vast majority of the thirty five and under age group would like um a liquid crystal display and speech recognition , again that was to aid I think in uh when they've lost the actual remote control , some kind of speech recognition . D: Something we didn't put to them , but which I'm thinking of now is um even if perhaps the lost control can give off a bleep every now and again til you find it or a flashing light , possibly . D: Um , that trend reverses in the older age groups . D: So thirty fives and unders who would like those two features , that kind of evens out thirty five to forty five and in the older age group it kind of reverses , they're not so bothered with this . D: I had marvellous tables and things that I could show you , but I think I'll just keep it simple , if there's any more information I can email you extra details , is that okay ? A: 'Kay . B: Okay . C: Okay . B: Yeah . A: That's fine . B: Right , um we have new project requirements , um we're not going to be using teletext , um apparently the consumers consider it outdated with the internet now . C: Huh . A: Okay . B: Um our control is only going to be for T_V_ , it's not going to be a combined control , which limits you know all of the different things that it limits the cost for us , but it also makes it easier to understand for the consumer . A: Mm-hmm . D: Mm-hmm , so can we not programme a video with this remote control ? B: It says for T_V_ only , so looks like it's just yeah , I think maybe Sky things like that might be incorporated into it , but I don't know , what do you think ? D: Just channel-hopping . B: It just said , for T_V_ only . D: Would that imply video use ? B: But I mean , general T_V_ controls do do video as well . C: T yeah yeah . C: I d well I dunno 'cause uh the w if you've g Yeah . B: I mean you bu well som you get com you get combined T_V_ and videos don't you ? D: Mm-hmm , yes . C: If yeah and if you got if you got a Sky box , they have one of those plus boxes , you can record straight off the T_V_ anyway so on to on to like the T_V_ hard drive or so . B: Mm . B: I think we assume that it's still got play and stop functions and programming . D: Yes . C: Yeah . A: Anything about that on the market research or something like regarding whether people want a combined something like that ? D: Um we didn't really look into that but remember we found that finding that most people only use about uh ten percent of the buttons , I think th th those do tend to be the basic channel-hopping things and on and off for the video , fast-forwarding , so on and I think it's sort of general knowledge that people do find programming their videos a nightmare . B: Mm . A: Ten perc Mm-hmm . C: Yeah . A: Okay . B: Hmm . D: So I don't know if that's something we need to look at . C: Ju um just as an idea on the uh speech recognition thing that pr it'd probably be quite expensive to incorporate an entire speech recognition thing and they're not that great anyway . D: Mm-hmm . A: Pens Mm-hmm . D: In fact I've just called up that table there , we asked those two questions , the table relates to both questions , so we didn't differentiate . C: Alright , okay . D: Would you prefer an L_C_D_ screen , that's multi-function remote and would you pay more for speech recognition in a remote control ? C: Alright , okay . D: So you can see how the the yes no sort of varies across the age group there , and a substantial number of don't knows in the older age group , I think that's just general fear of new technology . B: Mm-hmm . C: Yeah . B: Yeah , bu We do have a budget limitation that we can't control ourselves , so I think when we can take a cheaper option which still does the same kinda thing um because it is something I it needs to be the thing that you use to find it needs to be something that you don't lose , you were saying whistling , maybe on the T_V_ you could put like a pack on the T_V_ or something so you can't see the remote , you go and press the button on top of the T_V_ and it beeps and you're like oh okay it's over there , something like that , but that's that sounds a lot cheaper to me . C: Yeah but um on on that again I just thought 'cause you can get those key chains now and you whistle and then it'll let off a loud noise to let you know where it is so I thought that could be quite a Yeah . D: Oh yeah . D: Right . D: Mm . C: Yeah . D: Yes . C: Yeah . A: Okay . D: That's a super idea . C: Hmm . C: Yeah . D: Yeah . B: Um the third thing was that we have to make sure the corporate image is very much incorporated into the handset . B: Um so we want logo , we want um fashionable , trendy , I mean what you were talking about with the marketing . B: Um , people paying more for it to look good . B: Um , we need to focus on that as well . D: Yes , further market research will be needed to kind of focus on what that is , it's gonna be different for a fifteen year old th for somebody who's sixty and also across the world if we're aiming at the international market . B: Yeah . D: What is um attractive to a trendy New Yorker and what is attractive to a retired South African , I dunno , you get the idea . B: Mm . D: It's it's gonna vary around the world . D: At the end of the day , th the engineering design is one thing , it's the user interface design that may and th the sort of you know fashionable aspect of it we might have to change for different markets round the world . C: Yeah . B: Yeah . A: So are we talking of a single model or maybe five , six designs ? A: Sure . C: Well y yeah you could you could have a number of different designs I mean inside they'd be essentially exactly the same . A: Alright . A: Right . B: Mm-hmm . C: Just yeah , yeah . A: The features could be same and the body could look slightly different . D: Yeah . D: Mm . A: So Yeah . B: What about you were talking about the buttons , um the controls that are coming out now have kind of big , rubber buttons , not tiny little one , big , rubber buttons , but what about , I mean , 'cause we got to make it original , what about um you know with the touch screen computers yeah ? C: 'Kay . C: Yeah , yeah that's what I was just yeah . B: Um so you it's like a little panel that you touch rather than a button which shouldn't wear out as much either , not sure about the You don't have to press it , you just have to put your thumb onto it . C: No , well no 'cause you wouldn't have to you don't actually have to press them you just Yeah . B: Um , think that might appeal I'm thinking kind of Japan , I'm thinking uh young , um office people , trendy kind of a thing . D: Mm . D: Mm-hmm . C: Yeah . D: Yes it will appeal to sections of the market def Mm-hmm . B: Um , but quite , um , easily labelled so that anyone can oh yeah that's obvious what that's for and it's not daunting to maybe the older generations , um Were too big . D: Mm-hmm , mm . C: Mm . C: But also er ergonomics as we're saying with the different designs , ergonomics uh there's sort of physically different things 'cause um if you've ever seen the X_ Box they had to make two different sized controllers because people in Japan wouldn't buy it because the controller was physically to big because um they're c uh just generally Japanese people have smaller hands so they couldn't get round the controller which is uh so if you I don't know what 'cause you obviously you can have bigger buttons for some countries or something and smaller ones for others . B: Mm . A: Yeah , uh maybe to as uh it it was indicated that uh uh risk uh of uh repeated use , the injuries , maybe a touch screen could be a better option for that . C: Yeah . C: Yeah . A: So , a bigger b okay so y you're dividing designs based on not only segment age groups , you're desi uh dividing it according to the countries also , the market . D: Mm-hmm . A: Maybe for U_S_ and all you can have a slightly bigger remote control and maybe in Japan and all you need to have a small , yeah . C: Yeah . C: Hmm . B: I think we have to design one product and then the company can take it wherever they want to uh in the sense that they can make it smaller , or they can make it bigger or they can change the features slightly , um . C: Huh . C: Yeah . C: Yeah . D: Mm-hmm . A: Mm-hmm . D: Th the internal d engineering design has got to remain the same , yes , absolutely . B: It's gonna be the same , so we need to focus on just one thing , not get bogged down in lots of different um possibilities , um . C: Yeah . D: Mm-hmm . D: Mm-hmm . D: I'm concerned , when you read the the R_S_I_ issue again , repetitive strain injury , I don't think just moving your finger around on a small screen is going to deal with that enough , I think that is still a kind of a question mark issue how we deal with that . D: Um , R_S_I_ tends to be caused by repetitive small movements . C: Yeah . D: I'm j I really can't get my head round this one , this may have to be postponed to a future meeting but it's something we should think about . C: Yeah . C: I yeah I was just thinking about how you could combat that 'cause without without doing something where you have to move your arm around to change the channel and it becomes yeah . D: Mm . D: I know , and it becomes ridiculous , yes I know . B: Or a speech recognition , which is extremely expensive , I think that's the only way that you kind of avoid that kind of issue . C: Yeah , speech recognition , but yeah . D: Yeah . D: Yes . D: Mm-hmm . D: Do we have to initially um , you know looking at the findings here , focus on a younger age group initially and then broaden out the market later . D: Do we really have to go for everyone right away ? C: Mm . A: We could focus on the biggest market . D: Um . D: Mm . C: Ge uh Yeah . A: If say people between age group of twenty to thirty five are the biggest market ? D: And when we've been throwing up our ideas we're automatically talking about business people , young people , trendy people . B: We are we're talking about um the type of company that we're working for as well . B: That they want um it to be fashionable , they want it to be trendy and you wouldn't automatically assume associate that with the older generations . D: Mm . B: Now with the baby boomers , the older generations are actually larger , they have a greater population than us young people , but I don't think we're focusing on that , I think we are focusing on a sort of mid-range um , business kind of class type people . A: Mm-hmm . D: Mm-hmm . D: Mm . D: Mm . D: I'm just thinking of budgetary issues too , for when it does get to the sort of broad scale marketing stage , we want to , you know , not waste money , not be profligate and uh you know focus on where the idea will be taken up , first it's most likely to be taken up first of all where the main purchasing power is coming from for a product like this . B: Mm-hmm . B: Okay , so the remote control functions . B: Um we've got the T_V_ , we've got the video , now there's um I can't remember what it's called , the little code at the end of programme details , yes . A: Mm-hmm . C: Video plus . B: We could use that as an alternative to programming in times , things like that , is that I always found that really easy when I discovered it , um because you've got your general record anyway so if you there's a programme on you want to put record on , that's fine , but if you do want to tape something in two days time and you're not sure if you're going to , you put the number in and it's just a number , it's not a date , it's not a time , it's not a channel , it's not when it finishes , it's not anything like that , it's just a number . C: Yeah yeah . D: Mm . A: Mm-hmm . C: Just whack in the number . C: And you w yeah . C: And you wouldn't you wouldn't need uh a whole host of extra buttons for that , you just need one 'cause you've already got all the numbers there anyway , yeah . B: No . B: You've already got the numbers for typing in anyway . D: Right , I've not come across that function but it sounds wonderful . B: It is after um if you look in the newspaper , T_V_ guide or any T_V_ guide there's a five , six digit number afterwards and that's the number you put in and it's recorded that it's going to be on on Tuesdays at ten o'clock on the seventeenth so you don't have to worry about dates and you don't have to worry about times , um and it has been around for quite a long time . C: It's not Yeah . D: Ah , hmm . D: Right . C: It's been been around for a long time it's just it's not very well advertised as to how to use it and things . B: No it's not um but I think if awareness was kind of brought to the forefront about that Mm . D: Superb . D: Mm . C: Mm . D: Yes . C: Though if y if you've got something like Sky anyway you can just click on it you can just press the button on the programme once and it'll record that programme when it's on and you press it on it twice and it'll record the whole series . D: Right . D: Excellent , mm-hmm . C: So that yeah . D: Mm . C: But just to have that function would be would be really good . D: Right . B: Okay so Mm-hmm . D: Can I just run this past you while it occurs to me , I don't mean to quickly jump from one subject to another , but just discussing the different age groups and targeting the different age groups it occurs to me , to produce our own mobile phones , that that's kind of what led us on to comparing T_V_ remote controls with with their design features , um , chain companies like Carphone Warehouse , you can pop in anytime with a phone that you bought for them w if you've got any problems with it and they'll fix it , they'll phone the company , you can use their telephones . C: Yeah . D: Is it worthwhile with with our retail outlets having a a similar um kind of service so that if older users were deterred from buying this , if they know they can just pop into one of our high street outlets , th you know , which button is it I press for this ? D: Th as free as a free aspect of our service , would that not make it more attractive to them ? C: Mm . C: But the only problem is that with a mobile phone you signed for a contract so they um the companies who uh who you deal with have actually they've they've got an obligation to to help you out and also I mean it's it's fair enough to have some sort of help service but I I'm not sure how much the cost would be of having Yeah , I mean I mean instru instruction books I feel c I reckon can cover that . D: Mm . D: Mm-hmm . D: Right . B: The functionality of it in the sense that you're sitting there , you're pressing this button and your T_V_'s not doing it . D: Alright . B: Taking your T_V_ and your control and saying look this is what I'm doing , it's not working , what should I do ? D: Yes If it was something as simple as you couldn't change the channel , but I mean for if there were any more or are we absolutely definite it's only gonna be for T_V_ and video , we're not gonna put any okay , just a thought . B: I think so . B: Um Instruction manuals . D: Okay . B: But I mean they're there's customer service , there will be a customer service number thing that you can phone up and speak to and that way there's no call out charge , there's no extra , t the person has to walk to a shop on the high street , um . C: Yeah . C: Department , yeah . D: Mm-hmm . D: Sure . D: Mm . A: Right . D: Yeah . A: I think it will be too much of an effort for a person to for a phone maybe he might walk down the street , but for a remote he will just refer to the manual and all that . C: Yeah . D: Not for such simple functions because we're focusing on that , yes okay . C: And they're yeah , they should be f yeah . B: Mm . B: But we should focus on making the manual as user-friendly as possible because a lot of them are just tiny little writing and lots and lots of pages . A: Simple . D: Mm . C: Yeah . C: Yeah . D: Puts people off reading them so they just do the obvious , yes . C: It's the uh yeah . B: It does , you just put it in the drawer until something goes wrong and then you try and search through it , so that should be something we think about . D: Sure , okay . A: Mm-hmm . B: Um , what other functions ? B: We need I'm not sure if we need a design um decision now , but we should think about c 'cause you've got the dilemma between oh batteries , that's what I was thinking about . B: Mobile phone batteries , what kinda battery is that ? C: Um they're they're specially made for the for the mobile phones , but they come with a charger , I mean you could you could bundle a charger in with it but Mm-hmm . B: Well they la they they last quite a long time , and if you had uh when you th the thing that you get with mobile house phones , you sit it in its charger when you're not using it or t at night or something , but it doesn't really matter 'cause it never really runs out 'cause it lasts a long time once it is charged . C: Yeah . C: Yeah . A: Mm-hmm . C: Yeah . B: Um , something like that should reduce the size of it . C: Yeah and if yeah if you if you had if you had one of those uh just coming back to your other point about pressing the button and setting off the bleeper in the room that could uh Yeah on that as well so . B: Yeah it could be on that yeah , okay . B: S Yes . A: So are we talking of a concept of a rechargeable something on the remote ? C: Yeah some sort of docking station or yeah . B: Rechargeable with a docking station . A: Mm-hmm . B: So the rechargeable which would be your field . C: Yeah yeah th yeah that that'd be fine , and also that would mean they wouldn't have to go out buying batteries all the time . B: Okay . B: Yes , which it is cheaper in the long run as well . D: Mm-hmm . A: Right . C: Yeah . B: Um , th the shape you got trendy . B: I don't wanna big box with lots of things , you don't want a tiny sort of little thing either , because then you have got the repetitive strain injury no matter how many how much you try and make it simple , um They do . D: Mm-hmm . A: Mm-hmm . D: Mm . D: And we don't w I mean so many remote controls look absolutely identical , these long , brown things with the same coloured buttons all crammed in on the s the surface . C: Yeah . D: We definitely an ob an obvious thing , a very simple thing is to get away from these brown rectangles , we don't want that . B: Okay so we've got a flip-screen . A: Okay . B: Um Okay . A: What I was thinking of a design which Nokia h uh came up with almost six or seven years back . A: Basically we have a flat one it it looks like a box , like a chocolate . C: Yeah . A: That's very strenuous because your thumb is slightly up , so they came up with something like this , curled up , so here , and you don't have to you don't bend your thumb too much , so it's like uh you can say a banana shape kind of thing , curled up like a boat . D: Mm-hmm . D: Slightly curved , curved . C: Yeah . A: G uh so what happens is you don't have to press your thumb too down like . A: So it's already curled up so your thumb doesn't y yeah so we can have a s like you know moulded according to your the way you h hold of it's kind of semi-circular in the bottom , something like that . D: Mm . B: 'Cause it's kind of moulded to your hand anyway . D: Mm . C: Yeah . B: Okay . A: I wouldn't say exactly semi-circular but yeah smooth . B: Can you look into the company logo ? B: Um , things that are associated with the company in view to trying to incorporate that into the design of the product . A: Current . B: I mean for example , if it was a C_ or something like that , you could have it in a vague C_ shape that opens up kind of like a shell , or something , um something along those lines to be able to incorporate it quite um obviously into the design , while also making it quite different from anything else that's there . A: Mm-hmm . A: Mm-hmm . A: We could look in at that but Mm . D: I mean look at the mobile . C: Mm . A: What we were talking is to make it more rather than like sea-shells , logo could become as you could put a logo in the corner of uh the model , rather than you know , trying to make it like a sea shell or whatever you were ta telling like . B: Well we need to think about how it's gonna look different . D: I think that's that sounds a really attractive idea , I've not come across anything like that before , if it kind of yeah and that opens out into your flip-top . A: A sea shell ? C: Yeah . D: Then it's nice t to h you can make it lightweight plastic , nice to hold in the palm of the hand and just because you're having to actually insert in between the two covers , that's gonna take care of some of the repetitive strain injury trying p prevent a lot of that I would think . D: I think it's a really nice idea and plus you can get you know even though we're using plastic , you can still I mean think of the designs you can get in plastic , we can do a nice conch shell or scallop shell exterior . A: Yeah we could look in at that . B: Or you could do um different , like you get with mobile phones , different fascias . C: Mm . B: You could have different kind of casings . D: Mm-hmm . D: Yeah . B: So you could have like psychedelic ones for younger people and sleek ones and Yeah . D: Mm-hmm . D: Less chance of it being lost too , it's not like a chocolate brown lozenge that's gonna go down the sofa and people might want to put it on their mantelpiece or whatever as a ki if it looks attractive enough as a kind of ornament they don't not gonna lose it so much either . D: It's easier to bit nice to handle . B: Mm . A: Yeah maybe we could come at some say five , six des designs and then choose which are whichever appeals the most like , that could be the most common design . B: Okay . C: Yeah . D: Mm-hmm . B: Okay . D: Okay . B: Okay . A: But we can like think of five , six designs . B: Right , I think we have to round it up , um Sure . D: Can I just quickly um go over the new project requirements so that I haven't missed anything . D: So it's no teletext , it's only for T_V_ and by implication video , our corporate image should be incorporated in the remote control , um something about Videoplus . A: Mm-hmm . B: That was um in cutting down the number that was kinda separate that was cutting down the number of functions , making it simpler so instead of having lots of things you put in for date It's kinda takes the place of having a button to press for the date and having the button to press for the channel , things like that . D: Right . D: Right . D: Right , so when they press for programming you it comes up on the L_C_D_ , a reminder about using Videoplus ? D: So that they have a look at the guide and Or was is this nothing to do with the project requirements , is this just that was an add-on feature ? D: Uh-huh . D: Right . D: Right , so it's kind of doing away with the programming feature ? B: Um it could be it c It yes , it could be uh adv advertisement feature , um rather than design feature , you know , drawing attention to that . C: Yeah . D: Right . B: And it also paid um lip service in the instruction manual , 'cause it's very simple so putting it down in words should be helpful . D: Mm , and the rechargeable batteries . B: Yeah . D: Was there anything else there that we in the new new project requirements ? B: Um We've got the buttons but I think we'll work through that with the design of it , um . A: Yeah . A: Yeah . D: Mm-hmm . D: That's not at the moment a requirement , it's something we're looking at , what preference so it may come round to market research at some point to see what people would like . B: Yes . B: Yes . B: And we've talked about um there being an alarm or something , a beeping for being lost , um . A: For detection , right . C: Yeah . B: Learning how to use it should be as simple as possible . B: But there aren't gonna be that func that many functions incorporated into it so it should be fine and the I the instruction manual , I don't know if we deal with that , um . B: I think Yep , and different from what's out there . A: Yep , I think True . D: Okay . B: Yep , I think that's us . D: What would you specifically like marketing to look at before the next meeting ? C: Okay . D: Or shall I just sort of generally look at all the issues involved ? B: I think you might get guidance , but um I th Instruction manuals , 'cause there tends to be a demonised thing , u um , they're everyone's got like a big pile of them , but no one really uses them . D: Okay . D: Okay . B: Um . D: Whoops , questionnaire four . A: Oops . B: Yes , right . D: 'Cause we're at lunchtime now I think . B: Okay . B: Right , okay . B: I think you can email me , if there's any more questions . B: Um and I'll be able to not answer them .

The Industrial Designer gave his presentation on the basic functions of the remote. He presented the basic components that remotes share and suggested that smaller batteries be considered in the product design. The User Interface Designer presented his ideas for making the remote easy-to-use; he discussed using a simple design and hiding complicated features from the main interface. The Marketing Expert presented the findings from a lab study on user requirements for a remote control device, and discussed users' demand for a simple interface and advanced technology. The Project Manager presented the new requirements that the remote not include a teletext function, that it be used only to control television, and that it include the company image in its design. The group narrowed down their target marketing group to the youth market. They discussed the functions the remote will have, including Video Plus capability and rechargeable batteries. A customer service plan was suggested to make the remote seem more user-friendly, but it was decided that helpful manuals were more within the budget. The group then discussed the shell-like shape of the remote and including several different casing options to buyers. The Marketing Expert will research consumers' opinions on instruction manuals. It was decided that the group will produce one product design instead of creating alternate designs in an attempt to accomodate different users' preferences. The marketing will be focused towards a young, business-class buyer. The remote will feature Video Plus capabilities and a seashell-like shape to accomodate the LCD display and the flip screen. The remote will be bundled with a docking station to recharge the remote's batteries and a user-friendly instruction manual, and multiple casings will be made available. The limitations of the budget will restrict the development of some features; several of the features that the group wanted to include may have to be made simpler to decrease cost.

A: . A: . A: So we come again for the the second meeting . B: Mm-hmm . A: Uh for the aim of this meeting now is to to make presentation about uh the work for each one . A: And take the the decision about the the design and the functionality of the the remote control . B: Okay . C: Okay . A: And we have think I got a new project requirement . A: So I think uh teletext becomes outdated . A: So the popularity of the since the popularity of the internet , and I think we don't need lighting adaptive , so the remote control should be only used for the the television . C: Okay . A: And of course we should have our image in the in the design . A: So , let's start with the the industrial designer . C: Yeah , alright . C: So uh Well I have a PowerPoint pr presentation stored in my in my personal folder so I I I think you can reach it from here . A: Or y you can use the whiteboard if you want . A: Here . D: Just go to explorer . D: Or open . A: Oh okay . D: Participant two . C: Participant two . A: This one . C: Yeah . D: Open uh . C: Uh open . A: Do you want to open Ah . B: Because it's open you mean . C: Right , so um I will talk about the the w working design and And um well I I will present my my first idea on how to build the our new remote control for television . B: F_ five . D: Slide show , view slide show , . C: So uh can you go one page down , please . C: So I think the first things to do is to define the hardware components neededs to achieve uh what we want to do . C: So uh mm I'm thin uh I think uh I I'll do a survey about what is uh what is available on the market and what what is the the cheapest possible things we hav we can use . C: Then uh I will try with the technical team to to build a prototype and to see uh with uh h how this little box would uh look look like . C: And how an and we can uh start troubleshooting first uh com communication problems or things like that . C: And when we are ready with this first prototype I I think we can add some software functionalities on a programmable chip like browsing by content or um things like that . C: Okay so can you go down uh So , wha what I think for now is we don't want to have a remote control w which is wired so uh I think we u we can use a battery for the . C: Then two programmable chips for both software functionalities and communication . C: And the communication with the T_V_ set is uh made through uh infrared communication So uh this is the the schema of the o of the future uh remote controls so uh you can you can see the components , uh battery and uh the two chips goes to the infrared uh connection to the T_V_ set . B: Did you draw it ? A: Wow . B: This . A: This . B: What is the other chip for ? B: The one on top . C: The one on top is for the um well the functionali the functionalities and the the th red um sorry the green one is is to well , putting things together , um f transform the data into uh qu into the format to to uh to communicate with the T_V_ set . D: One is a communication . B: For men . B: To the in Okay . C: And , that's it . C: I think we should use a F_P_G_A_ for for the functionalities which is easy to to t It's field programmable uh something array . B: Mm . B: What is F_P_G_A_ ? D: Gateway arrays . C: Yeah . D: It's a field programmable gateway arrays . B: So why's it how is it different from the Bluetooth ? C: Well , uh a F_P_G_A_ is just a chip you can uh you can pr programme it uh wi with wh whatever you want . B: Yeah . B: Programme it . D: Yeah . B: Okay . C: And uh well the Bluetooth chip is just responsible to uh make the communication uh between uh the two devices . B: Yeah . B: Uh So this are the they have to work together ? B: Or ? B: Do they have to work together or two separate choice Okay . C: No . C: Well , th the F_P_G_A_ will produce the the data to send . D: Or it's something like isn't hardware the first one ? D: And the second one is for the software . B: Is the is the software par alri okay . D: Yeah to run th to make it run . C: Yeah . D: That's it . B: Okay , okay . B: So you can control if you want , right ? C: Yeah . D: No . C: Alright and that's it for the working design . C: So if you have any questions ? B: Mm . D: Okay , and how about the battery power ? D: Uh you mean that battery would be somewhere there and the remote contro the power to the battery comes through infrared ? C: Uh no no no no , I think uh we have uh to to uh have uh embedded uh b batteries in in the yeah into the t . D: Into the more compact and uh okay , . C: Yeah , yeah . C: And uh I I don't think it will need um very uh much power to make it run , so Yeah . B: Mm . B: Mm . D: Yeah , yeah . B: Mm . D: Okay . B: You can put it on the charger when uh you when you don't need to use it . C: It's a good idea . D: Yeah , that's right . B: Yeah . D: Having a charger rather than putting the battery cells always . B: Yeah , yeah . C: Yeah . D: People don't like it to have to buy the batteries when they run out . B: Yeah . B: Mm . D: We just make a small charger and put it Bu Our remote , we do not want to make it P_D_A_ . B: Uh mm . B: Y yeah , yeah . B: Because you are using because you are using Bluetooth , if some people have P_D_A_ they can use their P_D_A_ to control the T_V_ if they want to , right ? C: That's a good idea . A: You can i yeah . A: Ma Yeah we can change the b . C: Also , but but I I I think uh the the goal is to sell our remote control . B: I dunno . A: Yeah . C: S okay , so charger for is the . A: Um . B: So is mine . A: It's mine . B: Oh . A: Participant one , no ? B: Yeah , this your Yeah . A: Mm . A: Oh we have so let's move to to user interface design . B: So you can open uh three . A: Participant During the weekend . B: Yeah . B: So So I'm working on the technical functions design . B: can you show the next slide . B: So the the purpose is to to find uh the important questions to ask is what effect should the apparatus have . B: So so I found on a webs on the internet yeah . B: I spent a lot of time searching and uh and I found that uh the function of remote control is to send messages to television set . A: That's good . A: Mm-hmm . D: G Yeah , not the T_V_s . B: For example switch on , switch off , switch the next channel and so on and so on . B: So I found two very good prototypes for for this interface from our competitors so can you Yeah , yeah , yeah . A: This are usual functionality . B: Ours is a bit uh different . B: So these are two example . B: One is from the other one is from , yeah , uh engineering centr yeah . A: Tasks . B: This is the most competing prototypes I've found . B: But then uh loo but then I found if you look at you see on the left one there are too many buttons Yeah . A: And they are small . B: O on the right I tried to play with the problem is that uh if I have hundred channels I have uh I have to choo press the other button to choose the hundred channels and I have to compose the number so it's very lousy . C: Yeah . C: Of course . A: Mm-hmm . B: So you so you move to the next the next one . B: Yeah , so I talk about the problem . B: And then I I look at the user manual they are a hundred pages thick , so we don't want that . A: Yeah . B: So I propose the easy to use uh prototype . B: You can navigate on T_V_ screen and we can the user's preference and we need to have the T_V_ connected to internet so we end in order to access the T_V_ programmes by X_M_L_ and we need some to do some preprocessing . B: From the technical aspect , the processing should be done on the T_V_ set than on the on the remote controller , right ? B: And then we the speech recognition as uh Harry says we may just put in we may K_I_V_ . A: What do you mean by the pa pa processing will be done on the T_V_ than the So we should have specific T_V_ ? B: Yeah , all the processing is done the T_V_ is a compu has some processing power the Yeah . C: So we have to t We have to sell a T_V_ with the remote control too . A: Or ? A: We can use this . A: Yeah , we don't Yeah , I think so . B: Yeah because are you just wondering what controller okay . A: J j just the remote control . C: I think there there is there is al there there is a a technology like show view who is already available on most of the T_V_ set on recorders or thing like that and we can try t to get this information on to the remote control to to do the processing on the remote control because Yes , that's a good idea , I think . B: Yeah . B: Okay . D: Yeah . B: Yeah . D: Yeah , that's right . B: Okay . B: So i the processing on on the remote controller so it can u be used in any T_V_ , any conventional T_V_ sets ? A: Mm . A: Yeah , we . A: Yeah . B: Mm . B: Okay . A: Speech recognition . B: N yeah , that's all . B: The next one ? B: So I come up with a simple design , just keep the v navigation buttons . A: Keep the navigation but . C: We d we don't we we don't need really much buttons to i if we have a screen to navigate on on the T_V_ so uh Well , f four five buttons , it's sufficient . B: Yeah . B: Yeah . B: Yeah . B: Mm . C: It's easy to build , it does not consume much power . D: Yeah , that's right . B: Okay , that's all . D: Oh , but you have a catch there , um assume that um if you want to go to if you are watching channel two and if you want to go to channel ninety nine , then . C: Well , then y you you go to the main menu and uh you have uh go to channel and then uh you can Yeah . B: Mm . B: Mm . B: No , because you choose by channel , so you choose by T_V_ program so you don't have hundred channels to choose from . D: Uh-huh huh huh huh . C: Maybe you . D: Mm-hmm hmm hmm . B: If you go by channel , you don't have to do that . C: but uh I I think i i if you if you want to to make uh well a a big jump but uh well you you have to to have a a a device when you could you could Well , not a mouse but uh something that that says more clearly that uh right , left , up , down , well , the to have the ability to to to write something to the navigator , maybe directly , or So , we can think of buttons like in the telephone to send messages or things like that . D: But Yeah then yeah that's right . A: So you are Mm . B: Ah . B: Ah , a big jump . B: A mouse or Yeah . D: Mm hmm hmm . D: Okay . D: Okay . B: Mm . B: Mm-hmm . C: But we'll see . A: How the this remote ? B: Uh it's gonna be small . A: Yeah , of course small . B: Yeah . B: So it'll beep if you wanna find it you just uh shout y h just it just has to re respond to you when you look for the device . D: too small that it goes under the sofa and we can't find it . D: Yeah , that's . B: I dunno how bu And responds to you , and I- mm . D: just give it a name and we call him . D: Yeah , that's right . D: Yeah , that's right . C: Okay , so uh next presentation Mm . A: Participant four . A: So Harry . D: Okay , after having the inputs from industrial design and user interface , I think most of the points which I want to are already covered here . D: And to find the most interesting features what the users would be interested , then what we have done is we have put a feedback forms in all the magazines , and the users send the feedbacks , and based on that These are the findings which we got and yeah adding of a speech interface is always good for a T_V_ remote but the technology We already know that as discussed earlier An it does how feasible it is . C: Well I I think it will be a , yes , a bit complicated to um make a speech recognisers runs on the small uh ts Yeah . B: But I think if you to recognise numbers it's a well-studied problem . B: I if you just recognise uh numbers is a limited you have limited vocabulary Mm . D: Oh we can put an limited vocabulary as in the mobile phones . D: We just have the it's not going to take much space also . C: And this can allow to choose the the program , for instance without uh adding uh buttons so it's a good idea . B: Yeah . D: It's going to be very slim . B: Mm . D: And next one was the size of the remote control . B: Mm . D: It has to be of course a very slim and small one . D: And of course most of the people are interested in if it's less expensive , so this is an important criteria here is I mean we have to look for a trade-off . B: Mm . A: Mm-hmm . B: But Mm . A: But do you think what they sug suggested s possibility . D: The features and the cost . B: Yeah . B: I no I I think that uh i if we go for quality people may tolerate for high quality and of course comes with uh reasonable cost . A: Yeah . B: Maybe not less , but they may be willing to pay little bit more for comfort , yeah , extra features . D: Little bit more if it's with extra features . C: Yeah . A: It Yeah . C: Yeah , s s speech is a important extra feature I think Well , uh Well , we are we we just have to find a mean how to to add a m a a a microphone or uh well yes a microphone into the the remote control , so I well it will be alright . D: Okay . D: Yeah , yeah . B: Mm . D: That's right . A: But is it useful or not u I don't know . B: Yeah . A: There is in the Mm . D: I mean , for a lazy guys they could say nine and the nine channel comes . B: Mm . D: Or they say movie name or I don't go for movie names but only for the numbers on the channel , or volume up , volume down , brightness , contrast . B: Mm . B: Mm . D: So , I think this should be a good idea , to put this features . D: And the fourth one was the teletext in various languages . D: Mm , I think Yeah as discussed in the earlier meeting , but I think uh not much people are really interested in this point if it's not really required . A: I think i If it's necessary can you can do that . B: What is the teletext ? B: Mm . A: We can integrate small microphone in the remote so it's not really a problem . C: Yeah . C: Okay . A: What about lighting adaptive options ? A: According to the re to the new requirements I think we don't need that . A: Yeah . B: It is interesting but we are only concerned with the remote controller . A: Mm . B: So you need s special T_V_ sets to do that ? B: Or it's it's done via this remote controller ? B: It's very complex . D: I mean I mean yeah , it's for the um industrial design and users interface designers to decide if it's going to be working or not . C: Yeah , I think it's a bit complex too For our next product , our new T_V_ set with uh automatical uh sound adjustment light . B: Mm . D: I think I think as I discussed th that four points would be good for um marketing . B: Yeah , then we can conclude that . B: Yeah . B: Yeah , but it's quite possible but maybe not in this project . A: So we have I think we have s still we have couple of minutes . A: Mm-mm . A: So any things to to discuss ? A: Or any suggestions ? D: The speech interface and uh less uh reasonable uh cost . A: Expensive . A: Price . B: Mm . D: And the lighting adaptation and the teletext . B: Mm . D: And regarding the teletext uh these are the subtitl these are the text information which you got on the televisions . B: Okay . D: If you are watching an foreign movie , you get subtitles sometimes . B: Yeah . B: Okay . D: And uh if you are a French guy watching an English movie you would like to have it in French . B: Mm . D: And if I am a German then I would like to have the my options in German . D: So , the remote it should have some it should give me some flexibility of choosing the ch languages . C: Function . D: That should be a good uh point . C: Yeah , but well what about the the new project's requirement ? C: I I I think we should give up with teletext , no ? A: I think we we can we is the . C: Yes . C: Well , so maybe we we can j we can already think uh about a way to to access the internet via the television . B: Mm . C: Because if Yeah , but uh we can think that in a few years there will be T_V_ set that can access the internet . B: Using the T_V_ to access the internet ? B: Or what ? B: I didn't quite understand Yeah , okay . A: Yeah . C: So it's a good idea if i i if we i if if we uh think about how to to to build up our remote uh control w with this functionality in a w which will c which will come in a few years . D: We already have some . C: So if we already have it in our remote control Yeah . A: So you have to anticipate the the future ? B: Yeah . B: The future demand , market demand . C: Yeah . D: Yeah , that's right . C: Yeah , to desi well , not not to implement it , but to well , to find a way to to add to add this functionality in a yeah , in an in an easy manner , if is possible . B: The functionality in the future . A: In future . B: Alright . B: Yeah . B: Because all the T_V_ sets will be digital , right . B: All the programmes , everything will be in digital than analog . B: Th the system will change and we have to anticipate for those change . C: Yeah , yeah . D: Yeah , . C: Okay . A: Okay . C: So Okay , thank you . A: So let's go for the the lunch break , and we will meet after . D: Okay , thank you . B: Okay . B: Thank you .

The Project Manager presented the goals of the meeting and new product requirements. The Industrial Designer presented the internal components of a remote control and showed a diagram of how they operate together. He suggested that field programmable gateway arrays be used for the chip controlling software functionalities, and it was suggested that the remote be used with a recharging stand. The User Interface Designer gave a presentation on the technical functions of the remote, and displayed the interfaces of two existing products for comparison. He showed that the competitors' remotes were too complicated. He suggested that the televisions that the remotes are used with connect to the internet to access downloadable programs. He suggested a simple design with few buttons, small size, and a locator function. The Marketing Expert presented several characteristics important to users. He discussed using speech recognition and ways to make it feasible for the project, small size, low price point, and incorporating teletext in different languages. The group discussed the new requirement that required them to omit teletext from their design, and discussed the possibility of using the remote to access the internet through the television. The remote will be used with a recharging stand. The group decided not to include a lighting adaptation system. The participants disagreed on how to easily move through channels using the design of the User Interface Designer, which included very few buttons. There was no resolution on whether or not to allow users to use the remote to access the internet through their television, as opposed to including teletext capabilities.

B: . C: . A: Um almost , there's one more thing I have to get out of the I have to make sure that this attachment will open . B: I keep forgetting whether I've done this . A: Ah-ha . A: Okay . A: We'll open that when the time is right . A: In the meantime Closing things down , okay . A: Let's see what this thing does . A: Does it come up together or disappear one of them or what ? A: Ah , we came up together , we're good . A: Okay . A: Are we ready to start ? A: Okay . A: It's now quarter of four . A: This is a f another forty minute one so it will end at four twenty five . A: Okay . A: Right . A: Our agenda is , as before , for me to open the meeting , for us to go over the previous minutes , then for the two of you to present your prototype and for you to g um Sarah present the evaluation criteria . A: We then have a finance aspect , which is a spreadsheet , an Excel spreadsheet . A: And I know what you're all thinking of , oh my , um because we're only given a forty minute time period to get it all in , including the production evaluation . A: So we're going to make a very fast track . A: Okay . A: Um and as you can see that's what we do next on this thing . A: So the first thing I have to do is close this so that I can get to Where is it ? D: Red . A: I need to open mine . A: Not the agenda . D: Agenda three . A: No that th I want the minutes from the previous minutes . D: Mm . A: That should be there , minutes . A: Yeah . A: Okay . A: Uh from meeting three , is it alright with you if I don't switch it to show , just use it as is ? A: 'Cause this way I can more easily flip it . A: Okay , um obviously all of us were here for the last meeting , we reviewed the previous minutes before that , um each of you made your presentations . A: Um we discussed the various possibilities based on what was presented in those presentations . A: The market trend of fruit and veg , mm spongy , uh fancy and elegant more than technologically innovative and that more than easy . A: Um we decided chip on print would be used . A: Um we would use plastic with a rubber casing , I think was the consensus , powered by kinetic energy . A: There was no decision made on the curvatures or double curvature or straight . A: Um perhaps the prototype will give us an inkling of that . A: Um looking like a scroll , but it's really a push button technology , excuse my spelling um that was actually in use , that is uh behind the scenes is push button which we uh according to Kate have a very good uh grasp on doing that in production . A: Um we decided that separate fashionable covers covering your fruit and veg might be a separate product that could be suggested to management . A: Um and as suggested um yellow with black buttons with the company logo , a slogan and image might be a good idea based on the requirements that have been provided to us . A: Um we did have a few production issues and coordination of the various bits and we had some conflict of ideas and cost constraints and we ran out of time . A: Um we had to follow that up and prepare for the last one . A: And uh we closed as it ran out of time . A: Is that a fair presentation of what happened ? C: Yes . B: Yep . A: Okay , back to this meeting . A: Um we're down to the prototype presentation . B: Ta-da . C: Alright . A: Over to you . B: Right . C: Well . A: Ooh , two . C: Yeah , well you see , each made one , we didn't have enough yellow dough . A: Ah . C: This is the one that I made . A: Uh-huh . C: It is uh curved , easy to hold , hand-held , nice and small with big easy buttons . C: This is like a scroll , but they are push buttons and they enter takes you into the different menus . C: Of course we need someone who's experienced with the television . C: I mean this is the infrared thing that's gonna zap at the television . C: Uh I'm not quite sure how to make that , but I'm sure it will work . C: Uh this is on off switch , 'cause I think we do need that , and I think it gives it a nice balance . C: And it's gonna have the logo imprinted on it uh in there . A: 'Kay . A: Okay . C: Um as for what it's actually made of well the function of these buttons is up , down , left and right in the different menus . A: Okay . C: Uh position , I presume that just means right right on it , easy to see . C: The main feature of it is just a simple design , simple , lack of uh buttons all over the place . C: Right ? C: Form curved , kind of smooth , hand-held , makes it feel nice to hold . C: Uh material , I think Kate's gonna tackle that quite a bit , but I think we have two different options , because we did make a another one , which wa uh is in the shape of banana , it's just if you can imagine this as yellow with black buttons , like just like this but in the shape of a banana , which is also nice and easy to hold and feels good and has a similar sort of scroll push button technology , just a slightly different design . A: Mm-hmm . A: Mm-hmm . C: Also with on off switch and infrared uh I had envisioned it in hard smooth plastic . C: So like uh well , I dunno , what's it like ? C: I guess like an existing remote control , but molded and smooth . C: Whereas otherwise we'd thought , like with this one or mix and match , just we were gonna see what you thought , the uh a more spongy rubber cover with spongy buttons . C: So we have the two options we can follow , either the smooth hard plastic or the spongy rubber , depending on cost restraints . C: And what we well , what conclusion we reach when we discuss it . C: Uh material yeah , that's what I have to say about material . C: Can I scroll down on there and see what else Well colour , I think I definitely have a preference towards bright yellow with black buttons , because that's the company colours , but if anybody's got any other suggestions , I'm quite willing to consider them as well . B: Mm-hmm . C: So , it just depends what you think about these ideas and if I'm yeah , maybe , Kate , you better say what you think about them . B: Um well I don't have very much to add . B: Um the the case oops , that's the uh on off button just come off our prototype . B: The the case can be either um spongy rubber or hard plastic . B: We're not absolutely sure about a combination of the two , but it can be either of those . B: We have the technology to do that . B: Um and as for the the actual components um , uh Steph just said this is a quite a cheap device to manufacture . B: We have simple rubber push buttons um which provide all the functionality we need . B: Um the um the diode that actually does the um infrared is at the end , it's the stalk of the banana , or it's just the thing at the end of this version . B: Um so that's for material . B: Colour , well uh Steph's the expert on colour . B: Um we we don't have any particular restrictions on that . B: Yeah , I think that's all we've got to say really . C: I thin as for as for the fruit or organic theme , I guess this one is obviously fruit shaped . C: This one has n banana , yeah . B: A banana . C: This one has no obvious connections to fruit , but because it's round and molded , it kinda makes you think sort of organic , touchy-feely , kiddie , it's more like yeah , you'd expect it to be like a child's sorta toy remote control instead of a real one , which I quite like that sort of image . C: 'Cause it's very big and chunky and child-friendly and Hold them , you see , you know . B: Would you care to examine the prototypes , see how they feel in the hand ? C: Curvature , is it to your liking ? A: Oh I see , the on-off's in the back . B: Yes , that's so that your index finger automatically goes straight to it . C: If you don't wanna tire out your thumbs after all . A: And then you can use your thumb . B: And it was partly we thought the design looked better , but it could be moved if if marketing feel it's important to have the on off button in a different place . C: Yeah . A: I could see this thing , unless it's reinforced , having a problem with the you know yeah . C: Breaking , oh right . C: Well you see , that's why hard plastic would be quite a good thing for it , because then it'd just be rigid . D: I like the fact that on both of them the keys play such a prominent role . A: Hmm . D: It's really kind of a Mm-hmm mm-hmm . C: Yeah , we really like we really like that design , I mean it looks just like a logo , that arrangement of the keys . C: Like a c like a compass point , you know , just up , down , left and right , and we think we could make that quite a good feature . C: And it's like the the iPod scroll wheel , but better . D: Yeah . D: But it's also like texting , you don't Yeah . C: Yeah . C: Yeah , yeah , I mean it that's what it makes me think of , mobile phones , I was try I was thinking , moving your thumb like this , what does that remind me of ? B: Hmm . B: And it's a very simple design , there's not a lot to wrong , the components are cheap to make . C: It's texting . D: It's also in terms of um being lost it's it's quite it looks quite different . C: Hmm . D: You know , I I d I have several four remotes , and they all look the same until you get up close and you have to you know , this is really identifiable . C: Yeah . C: I mean the thing is we do need to develop our technology of I mean actually how to program the menus and what sort of , you know , text box is gonna appear at the bottom of the screen , but we do definitely think that it's a viable option . D: Mm-hmm . D: Mm-hmm . A: Okay . A: The next item is evaluation . D: No , okay . A: Uh if that's if you're finished . D: Um shall I take your uh power ? C: Uh yeah , we're finished . B: Mm-hmm . A: Oh sorry . D: Oh . A: Try again . D: Okay . D: This is going to be a heavily interactive evaluation , and the method here is to evaluate the new remote control in terms of the user requirements and the hot trends introduced by the marketing department . D: So , this means we're going to go over the priorities that were raised by uh the consumers a as well as incorporate all of our insight into this uh evaluation exercise . D: So I'm going to go and use the whiteboard , and I've made a list of criteria to look at , and so I'm gonna I'm gonna leave this up as the last thing , but for the evaluation it's going to be one is true and seven is false , going over these different criteria , so one true seven false and I'm gonna now use the um the board . D: Okay . D: So um fancy , technologically innovative , easy to use , trendy , buttons , excess buttons , good buttons , ugly , sellable , and other . D: And in fact I hope that uh you all introduce some additional terms , because these are things that um have been brought up , some of them seem rather close , like they overlap . C: Yeah , what about price , is that gonna go on there as well ? D: Mm , yeah , price . C: Price of materials . A: Hmm . D: We'll put price up at the top . C: Not that we actually know anything about it , but we can we can pretend . A: Well we will soon , unfortunately . D: Um Okay , so Did you say ? A: Come on . A: No , . D: Uh okay , so wha how do we feel in terms of is this fancy ? C: It depends what what you mean by fancy really , 'cause when I think of fancy , I think of it's got lots of extra sort of fripperies and , you know , like baroque curliness and which I'd call these quite uh minimalist , simple and plain , but I mean I do see what it is heavily reliant on appearance instead of pure functionality , so in that respect it is quite fancy . D: Mm-hmm . B: Yes , a plain , simple , clean design . D: Mm-hmm . D: I yeah , so in that respect I think we'll go with that respect . C: I think just maybe we need a different word other than fancy , I'd say maybe aesthetic . D: Yeah . B: Well we have got s trendy further down , but Elegant , I don't know if I'd call them elegant . A: Elegant . A: Elegant . D: Elegant . D: Yeah , no these aren't the exact terms that the um Yeah . C: like stylish or aesthetic . B: Stylish , yeah . D: Elegant . D: We're gon let's use elegant , although the the the people , the word on the street is is Yeah . C: Fancy . D: N that um yeah uh the uh is fancy . C: Did you just break the pen ? D: So let's let's take it to the next level . C: Well d we'll just call it fancy then . D: Well okay , so in terms of elegant , fancy . D: we'll call it E_F_ um , do we do we think that perhaps and maybe we should say the yellow ? D: Should we go with the yellow in terms of I think that's a really superior they're both Yeah . C: Yeah , I think we n we need to they're both yellow with black buttons , it's just that we didn't have any more dough to represent uh that , but if you can just imagine banana shape with these bits as black . A: Mm . D: Yeah . C: So what we re really need to decide is whether we want the actual banana shape or just a a purely blob or some sort of abstraction in between the two that isn't that is more curved , like a banana , but that isn't actually recognisable as a banana , you know , with the grooves and the stalk and stuff , so . D: Yeah . D: As a banana . D: I think that many of us are abstract enough to look at the yellow one and say we'll call it the banana . A: Yeah . D: And of the two I really like I m I like the banana , but I I do like the chunk . A: The chunk . C: So that's maybe not something we have to decide just right now , is it . D: No , but I mean in terms we have to evaluate one of them . C: Just somewhere a long the scale of in between these two . D: Unless do you guys wanna evaluate both ? A: I think between the two , somewhere between the two is true . B: Yeah , I'd I d I don't think that's what we're aiming at with this concept . A: It's more true than false , about a two . D: Okay . D: So we say true . D: Um technologically innovative . D: Yeah . B: I think we're using simple components that are gonna be robust but not particularly innovative . D: So we'll say we'll say uh false . D: Easy to use . B: Very . C: Yes . D: One , is that inappropriate ? A: Mm-hmm . B: Yeah . D: Okay . D: Oh , pardon me . D: Um trendy , s and I say specifically spongy fruity . A: Trendy . C: Oh yes . A: Mm-hmm . C: Well , maybe only a two or a three then , 'cause it's no we still haven't decided about specific sponginess or specific Yeah , I don't really think that's gonna work , but No . B: We have the worry about how robust it will be if it's it's curved as a banana but spongy . A: Hmm . B: I think yeah . D: Okay . D: Okay , so two ? B: Yeah . D: Um are there excess buttons ? A: Excess buttons . B: No . A: No . B: So that's false . D: That is false . D: Um good , well designed buttons , intuitive buttons . A: Better , more intuitive buttons , yes . D: True . D: Ugly . C: No . B: No . A: No . D: People don't respond well to ugly . D: Sellable , uh quirky , you know , something people like oh , yeah . B: Yeah , I think they're different , aren't they ? C: Well it is quite it is quite quirky I think . A: I like it . D: Yeah , I do too . C: It could be quite a good brand , like a good little object . D: Oh yeah . D: And I was I was thinking of other things um in terms of uh could we say it's cost saving ? D: With the Yeah , with the energy . C: Oh , we also need tho think about the energy . C: Is it the kinetic energy ? C: If it's it is gonna be environmentally friendly with the kinetic energy . B: Mm . B: Yeah . D: It is going to be kinetic ? B: Yeah . A: Mm-hmm . D: Yeah , we'll c we'll say it's a cost saving enviro . D: Uh so yes . C: Yeah , but we haven't completely developed that side of it yet , so we're not completely sure about that , but yeah . D: Well you're still in the Play-Doh stage . C: Yeah . D: Anything else ? D: Including price , do you have any idea about price or other features ? B: Well I think our instinct is that it should be pretty cheap to develop . B: We haven't got a lot of expensive components in there . D: Okay . A: Yes , the instinct says true . D: So true one or should I go to two or three ? B: I'd put it at one I think , but I dunno , what do you Yeah , true , it might be the yeah , yeah , true . D: Okay . C: I would say maybe a two , 'cause we still we need to uh get somebody in who is good with the programming for the menus and things . C: I mean it's not just like I mean it's not like ev you know , on a normal chunky remote every button res I mean means something different , whereas this one has only got the four buttons and they all they mean everything , depending on what menu you're in . A: Yeah , that's not a cheap thing to get . B: True . A: Hmm . B: Yeah , that's a good point . C: uh we need somebody to develop that . D: Um other ? D: Anything else you guys can thing of ? D: And I'm gonna actually change a couple of these so then I'm gonna instead of ugly I'm gonna say it's attractive and then make that true , so that 'cause I have to do an average . C: Yeah . B: Right . D: And then um excess buttons . C: Just putting no excess buttons . D: Exactly . D: Wow we're doing really well . D: Yeah , be you know , so it doesn't ruin the polarity . C: As for see if we're technologically innovative , I'd say it is quite innovative , because there aren't really many that have this menu idea instead of all the extra buttons . D: Mm-hmm . C: I mean I know we're not doing anything involving internet or speech recognition but but we are at the upper end of the push button market . D: Or L_C_D_ . D: Yeah . D: Well if you g uh let me know if if any of these um if you if you all can think of any other um thing to change here if you th if you think I should change the innovative or add other features . D: If not I'll average those . A: I think we're good . D: Okay . D: Mm . A: Okay . D: So Um okay , how about if I uh pass this back to you and I'll uh figure out the average here . A: We're a little over halfway through the meeting and the next big thing is the finance . A: Okay . A: Yep . A: Right . D: Thank you for everyone's help with that . A: Right . A: And as you can see it says the same thing , it had not lost itself , thank Goodness . A: And we're going to raise what's called a sp a spreadsheet that they provided to me . A: Um and it says fill in the number of components you plan to use in your device . A: Hand dynamo , battery , kinetic , solar cells . A: Okay . C: Well , just kinetic then , . A: Yeah . B: Yeah . A: Um what's a hand dynamo ? B: That was the crank , wind-up crank on the side . C: It's the wind-up . A: Oh shoot , forget that . A: Kinetic is um and how many of those will we need per we only need one . B: Just one . A: Okay . A: Electronic simple chip on print , and we'll need one of those . B: Uh uh yeah , I think we can do it all with simple Just checking that . B: Yeah , simple , 'cause we've just got push buttons , so we can do it all with simple which is the ch should be the cheapest . A: Okay , and we only need one of those . B: Yep . A: Okay , the case will be uncurved and flat or a single curve or a double curve . A: It looks like it single curve , 'cause of th the chunkiness . A: It's that's uh uh one . B: Yeah , that that one is single curve , isn't it ? B: Um do we have I I think you it means you reverse the curve . C: What does double curved mean , I don't understand . A: And that's uh that's the the one that goes like this . C: Oh no , we don't need that . B: Yeah . C: No . B: Yeah , I do I don't think we need that for either of them , you can do a banana in single curve , yeah . A: Right . C: Single-curved , I'd say . A: No , single curve . A: Okay , case material supplements . A: Plastic , wood , rubber , titanium , special colour . C: I I just wanna say plastic . A: We had the special colour . A: And did we say plastic ? B: Yeah , can we do some what ifs , 'cause it may I mean I I still quite like the idea of combining plastic and rubber myself , but it depends on the cost , I guess . D: One , two , three , four , five , six . A: Yeah . A: Okay . A: We'll come back , if we can , to the rubber being added at the moment , that's where we are . A: Interface button push button interface . C: It's just button . C: Yeah . A: That's what we're using , isn't it ? B: Yes . B: Yep . C: Yeah . B: Do we need to say how many buttons , or or d is it just one ? A: Whoops , don't want that , not yet . A: Um No , it just says push button interface . A: Button supplements , they'll be in a special colour of black . B: 'Kay . A: And the buttons Wha what is the buttons made of , rubber ? B: Uh they'll be rubber , yep . A: So we need one of them . A: And are they any special form ? C: Well yeah , like the compass point one . B: Actually , does tha does special material mean that plastic is not a special material ? B: 'Cause I think they can be plastic . A: 'Cause the rate we're going we can put the rubber on top . B: Yeah . B: They could be plastic , we don't have to have rubber buttons , because we haven't got a double curved case . A: Oh . C: Yeah , they could be plastic . A: Okay . A: Um let's put that rubber in then , of the case material supplement . B: It's just one , isn't it ? A: Uh we only need one of them . A: Um and the total cost has been calculated as nine Pounds twenty out of the twelve and a half we were allowed . B: What , we're in . D: Yeah . A: We're in . A: That's us . B: More profit . C: Great . A: Okay , I'm going to save this into our desktop , project documents . A: Okay . A: As our project document bit . B: Do you do you need to double click on that to open it ? A: Yeah . A: There we are . A: That's the only Excel document that will be in there , so it's there for all of us . A: Okay , so , are they under twelve fifty ? A: Yes , go to the project evaluation , next slide . C: Yes . A: Right . A: Um the project process , satisfaction with , for example , the room for creativity . A: Yeah , leadership , teamwork , means , of having whiteboard , the digital pens and all that kind of good things . D: Sure . C: Yeah . D: Yes . C: And Play-Doh . A: Uh-huh . D: Yeah . B: Yeah , yeah , the Play-Doh was best , I thought . C: Yeah well , 'cause I mean it's so hard to describe what you mean just with words and pointing at photographs and saying , well we quite want this , but imagine it rounder . C: So much better just to go and , you know , this is it , this is what we want . B: Yep . A: Okay . A: So , we went over all those things and we're satisfied with all the above . D: Yep . A: Um did we find any new ideas ? D: I think with the marketing element of uh fruit shaped I I mean I that really opened my eyes . C: Yeah . C: Spongy . D: I I only speak for myself though . C: And I'd never heard of the kinetic energy before , so . B: Yeah . C: Good work as a design team , because we Oh yes . B: Yeah , I think we're a good team actually . B: I'm not sure all the wires are really great though . A: So we actually worked well as a group . B: I thought so . A: Right . A: Are the costs within the budget ? A: Yes . D: Yes . B: Yes . A: Is the project evaluated ? C: Yes . A: Yes . B: Yes . D: I can give you a number , um it's uh the average evaluation score is one point eight eight , so it means w you know , I can I can spell it out . B: Oh hang on , we haven't heard . A: Uh-huh . D: There were six true or ones , four um pardon me , two s almost true or close to true , so that was four points , and then uh one false , seven points , so seventeen divided by nine we're between one and two . D: I would say that's ex excellent in terms of uh ho how much we adhere to the ideals of the uh market place . C: Yeah . C: And the the only false one is because we've chosen to keep a simple old technology , which if it works perfectly well I see no point in improving on if it works , so . D: To maintain old technology , exactly . B: Mm-hmm . D: Yeah , yeah . B: Absolutely , and it's kept us within budget . D: Yes . C: Yeah . A: Mm-hmm . C: So we do count as I think excellent or one . A: Alright . A: And we've therefore we have to do the final questionnaire and do the meeting summary , I have a final report to present , um and then we're done . D: Okay . A: We done good , and we're finished in time . C: Bring on the ice sculptures . D: Nice . B: And then we get the product launch party . D: So we might have to wait . C: Yeah . B: Product launch party ? D: Yeah . C: That's what I said , ice sculptures . B: Absolutely . D: Um I one thing I want to do is oh , I think the meeting's done . C: Is that the end of the meeting ? A: I believe that is the end of our meeting . D: Yeah . A: Thank you , Melissa . D: Um one thing I wa I wanna do is save everything in the right files , because I don't think everything is saved . D: The right files .

The project manager opened the meeting and went over the minutes of the previous meeting. The user interface designer and industrial designer then presented two prototypes of the remote the team is working on and discussed the options for components and materials to include in their design. The first prototype featured a simple design with only a small number of buttons. The second prototype was shaped like a banana and used scroll push button technology. The marketing expert then led the team in conducting a product evaluation of the prototypes in which the prototypes were evaluated on the basis of their fanciness, technological innovation, ease of use, trendiness, and marketability. Overall, the prototypes performed quite well in the evaluation. The project manager then examined the production costs of the remote. The cost to produce the remote was 9.20 pounds and did not exceed the project budget. The team then conducted an evaluation of the project process, in which they indicated that they were quite happy with the tools available to them, the ideas they came up with, and their teamwork. The team will work on a final questionnaire. The team will work on a meeting summary. The project manager will work on a final report The remote will use a kinetic battery. The remote will use an electronic simple chip on print. The remote will use push buttons. The remote case will be single-curved. The remote will be in a special color. The remote will be made of plastic. The buttons on the remote will be black. The buttons on the remote will be made of plastic. Whether to select a banana shaped remote or a chunky remote. Whether to create a single-curved or double-curved remote. Whether to have rubber or plastic buttons.

A: All set ? A: Okay . A: Cool . A: Right . A: So um basically I'm just gonna go over real quickly um some news I've just got from the board on how we're supposed to do with this um remote control . A: And then I'm gonna turn over to you guys to make brief presentations um on what you've found and then we'll have a bit of discussion . A: So basically uh what I've just found out from the board I dunno if you guys got this email as well but it needs to be television only . A: So no we're not doing D_V_D_ , we're not doing anything else , it's just gonna be a television remote . D: Okay . A: Um it also needs to have the company colours included in it . A: Um so that's red and black . A: And it has to have the slogan , case you guys forget the slogan it's , we put fashion in electronics . A: Um and no teletext . A: I'm not sure what teletext is but I'm assuming you guys do , so we don't wanna include that um in this particular design . A: For reasons that I don't really know . A: There's but it's the board so there you go . A: So basically um given those guidelines which will have some effect on how we design we'll discuss it later I mean 'cause it's television only we'll be able to change our uh um well we can s sacrifice more function for a better television remote . A: Anyway . A: So I'm gonna turn over to the Industrial Designer uh to go ahead and make a presentation on Oh , right yeah . B: Okay . B: So do I unplug this bit here ? D: Gotta plug you in . A: Yep . A: Might have to hit function F_ eight but it looks like it's gonna come up . A: Yep . A: Cool . B: Okay . B: Right . B: That's page one of my presentation . A: Brilliant . D: Very nice . D: For your first PowerPoint it's lovely . B: So the uh method . B: We're gonna have to understand how remote controls work and res uh successfully complete this project . B: Um remote control works as follows . B: This is all pretty basic stuff you guys . B: Um sends message to another system , so there's an energy source involved in that like a battery or solar power , something along those lines , there's an integrated circuit , which is the microchip , um and that actually compose the messages and usually the way a a remote control works is it sends infrared bits to another system . B: A user interface controls the chip , basically that's the casing and the buttons and um accordingly the messages as well . B: So my findings , um I just did a preliminary study here and uh I found that too much metal in remote design could potentially cause interference with the ability of the remote to send commands . B: And too much metal can cause remotes to behave unexpectedly by receiving false signals . B: Um too much metal is used sometimes and people pick up radio signals and the like , and there's also the possibility of the remote catching on fire and injuring the customer , just think of those lawsuits , that'd be really bad . B: Therefore I suggest primarily plastic construction . A: 'Kay . B: Um , components . B: Just some ideas that I had , um , energy source , it's kinda hip to be eco friendly so I thought maybe we could do something with solar power with an alkaline battery backup . B: Um the user interface , I was since we can't use metal I was thinking maybe a high grade recycled plastic . A: Mm . B: The chip , um , silicon based chip I don't really see any way around that , we can't really be different in that respect . B: Um , the sender well I'm thinking infrared 'cause it is the industry standard , multi channel , that's a word I made up , I don't really know what it means . A: 'Kay . B: Uh PAL and N_T_S_C_ compatible and uh probably a two hundred foot range . A: Fair enough . A: 'Kay . B: Uh and the receiver of course is any number of electronic devices . B: Um but in this case it'll only be T_V_s . B: Um personal preferences , I really think that we should use plastic as opposed to metal , um , the company simply can't afford this kinds of lawsuits which adm admittedly is gonna come at the cost of a certain aesthetic value , 'cause we were thinking Right . D: Fine . A: Is is there a way that we can use um modern types of polymers , or mo modern types of plastics that maybe do have some kind of aesthetic value um like if a white like if we talk about like well like on the lapt on these laptops and other ones they use a a pretty nice , you can do i is there some kind of nice colo der quality plastic that we can work with ? D: It needs , yeah . B: Yeah that shouldn't be a problem . B: Um for example the plastic they have on your laptop there is something that's perfectly possible for us to do . A: Okay , okay . D: Cool . B: That's the end of my presentation . A: Great . A: Thank you very much Nathan . A: Um if next we can have the um User Interface Developer go ahead and make a brief presentation that'd be great as well . A: S plug yourself in here . A: Mm . A: Um hit function F_ eight real quickly , hold down Mm . D: Looks like you're in okay . B: Is it plugged in well ? B: There it goes . B: Computer adjusting . C: Th Well so . D: There you go . A: There you go . A: Sweet . C: Here we have a uh my technical functions design presentation . C: Um so a few of the requirements we need here . C: Uh we n basically need to operate an electronic device , it needs to be universal um and possibly uh operate several different types of devices although we now uh find that uh that that's no problem . A: Yeah sorry I couldn't get that g to use before . C: Um so some of my findings . C: Um basically wanna send messages uh to a television set . C: Um that would be any number of different things uh such as switch on the television , uh switch to the next channel , that sort of thing , I think we're all quite uh quite uh intelligent and know know what a normal remote control does . C: Um now some of the other things I found is a a complicated remote control sorry that we can't quite see my red there very well but uh this remote control has many functions um so it can do a lot of things but it uh it is quite complicated and most users will find it uh find that they won't use most of the functions because they don't know how to use them and don't wanna take the time to learn how to do it . A: Oh yeah look at that . B: Mm . A: Mm-hmm . C: As you also notice it's quite a boring design . C: Um . C: Another remote control , slightly different , it's a simpler remote control uh many less buttons but uh has many fewer functions , um m much easier for the user to manipulate and use . C: Um it also has a bit of a cheap look and it's also quite boring . C: So my personal preferences . C: Revolutionise the idea of uh a remote control . A: Nice . C: Um so attain the functionality of a complicated device but use a simple formatted display uh for the user to to work with . C: And I was gonna add another uh slide here but I didn't quite have time there . C: Um . A: Okay . C: Just incorporating some of the ideas that we had previously like uh having multiple face but it's uh . A: Great . A: Thanks for that Ron . D: Right . D: Does that mean I'm up ? A: 'Kay yep that's you . D: I think so . D: Okay . C: I can plug you in . D: Oh that would be perfect . D: Thank you . D: Slide show up and running . D: Or not . A: Give it a little bit . D: Uh . D: Oh there we go . D: Perfect . D: Okay . D: So this is me . D: Um basically I was looking through some marketing reports that we've got and we had a usability test where we were actually sort like watching a hundred people use T_V_ remotes and see what it is that they're using and then they filled out a questionnaire about what they like and what they don't about their general T_V_ remote control practices . D: Um pretty much through testing we were finding out that most of the time , everybody's used to using changing the channel , turning it on , using the volume , m the majority of the time that's all that's going on , the other functions happen , for some people they're important , but the primary uses are really really basic . D: Um and so big complicated remotes like one we saw in the last presentation are really not the general public's use , they're not using a lot of it , they don't need it , they even find it frustrating when there are all those buttons that they don't know what to do with . D: And um we also found out that uh fifty percent of our people , their the worst thing about a remote is how often they lose it . D: And then they can't find it in the room . D: So I think what we were talking about with a pager or something , will really come into play with a lot of these people . D: Um there's also a survey about what they liked about remotes , and pretty much they all think they're hideous and not very useful , and the younger demographics are all really interested in voice recognition options . D: I don't know if that's something we're ready to look into technically , that's up to the design people , but it is s something worth thinking about , especially since the younger demographic's obviously the one that's gonna keep growing , so if that's the direction we're headed in it's something to think about . D: Um but basically it really is the primary functions and getting it to look nice , which are the standards . D: So it's a good start for us . A: That's great . A: Thank you Sarah . A: Right . D: Need to unplug this ? A: So um yep I'll just uh switch that back here . D: Need it back . A: I'll finish up with just a bit of discussion plan on for the next phase . D: There you go . A: Right so I think we've covered most of these important questions through this um through you guys's presentations um we've got uh y the Industrial Designer suggests uh or pretty much emphatically suggested that we need to go with plastic . A: Um Sarah , she's recommended that we go for simpler functions , so fewer functions um but we need to decide who are we selling this to , you s your stats suggested that seventy five percent of people under thirty five wanted , thought about voice control , um so do we wanna go for that , or do we want to go for an older demographic , and my thought is um we've got w if we're gonna go for a sleek look I mean we are putting the fashion in electronics um . D: Oh right . D: We're not catering to the pensioners of the world I don't think so . A: Yes . A: So maybe this we should look into this younger demographic . A: Um . D: Right . A: So uh we need to wonder ah h about how we make it better and smaller and faster um think we're constrained to plastics very well , we've got this idea , Ron was saying we need to think about uh revolutionising the way it's looking um , which might be easier given that we're going for simpler function and that we're only going for a telly . D: Right . D: Uh . A: Um so um . A: How th this voice operation thing is I think is a good idea um assuming that it's doable , um at least for the basic controls , maybe we can balance it that way , you know we can see . D: Right . B: Mm . A: Okay you can't say record alias tonight at seven P_M_ but we might be able to say um volume up . D: Yeah . B: Right . B: I think it would be possible to uh combine the locator device and the voice recognition technology . A: Mm . D: Oh . D: That could work . D: I like that . B: With a simple command like locate . D: Yeah . B: And then it could start to beep and therefore be found . D: Something very basic . D: Right . A: Right . C: Sounds good . D: Is that only gonna be within our two hundred foot range then ? B: Oh yeah I think that's very doable . D: Okay . A: The difficulty wh would be in um I think like i you couldn't speak into the remote that you're trying to find . A: 'Kay you have something that picks up a voice from far away If it's hidden under the couch but then again you have this wee this wee thing you know that's just a little chip or whatever that has the page button , maybe that could be voice activated too . B: Mm . D: Yeah . B: It's a good point . C: A little sticky pad to stick on top of your uh television . D: Mm . C: And you just say something to into that and it finds your The other thing is we might be able to handle the simplicity of a remote control and kind of put the more complicated things into a voice control . D: Yeah . A: Yeah . B: Yeah . D: K Yeah . A: Or an isolated magnet or something like , or you know something that wouldn't interfere I don't know that'd be the technical thing but yeah I like that , I like that , the voice recognition for the paging system . C: So it could be sold to both the younger market and the older market . D: True . C: And the younger market could use kind of the voi voice control method and the older market might might k exactly and might consider the older market could use the simpler design with the traditional buttons and what not . D: Making it just an option ? B: Mm . D: Yeah . D: Right . B: I was thinking uh Oh go ahead . A: Yeah . D: Are we still thinking about this screen sorry . D: Go ahead . D: The uh if we're gonna do this touch pad screen thing , it would be still , do we know if that's an option technically right now to that ? A: Mm-hmm . C: 'S definitely an option technically . D: Okay . C: I've looked into uh costs of uh touch screen methods and what not , they seem to be uh you know almost as cheap as a button method at this point . D: Okay . D: We're doing okay . D: 'Cause it seems like an interesting option especially because then you could have like your primary screen just be these you know four or five basic functions , you can have menu options or something to have all these other complicated voice recognition , settings , things that you're not gonna use every day and that a lot of people aren't gonna use but it is an option there for this hi-tech market that sort of re is the sleek thing we're going for . A: Okay . A: Mm . B: Yeah . B: Gotta wonder though , if we're adding so much technology to this one remote , are we still gonna be able to meet out twelve pou our twelve fifty Euro you know goal for selling these things . A: Mm-hmm . D: True . D: Worth looking into . A: Mm-hmm . B: It seems like , we're not gonna be able to handle all these functions with just one microchip . D: Yeah . A: Mm-hmm . B: The microchip is probably the most expensive part of the the whole mechanism . D: True . A: Okay . D: Yeah . B: So it's just something to consider . A: Okay . A: Absolutely . A: Mm 'kay um well yeah I guess we'll cross that bridge um in a la slightly later stages of development um but yeah I know , that's perfectly viable question . A: Mm 'kay um so I'm seeing that we're gonna just basically focus on this young demographic group , aim it at them , but then in a sense that its bells and whistles are available for anybody who wants them but basically we'll make a sleek simple functioned um uh remote control . D: Mm-hmm . A: Um I think this voice recognition thing is a we've got a market for it uh I don't think there's too many , we'd more or less be cornering the market on it as well , we don't have many um . D: Mm . D: Yeah . A: I appear to have lost my microphone . A: Mm . A: Right um we don't have many people or there's not very many competitors out there that do that so cool . A: Um right . A: I guess we've c we've touched on most of this . A: The idea of a paging function , a touch screen , and face plates . A: Um . A: The thing with I see would there not be a we'd have to maybe sacrifice the face plates for a touch screen ? C: Um I'm not sure that's sincerely correct , I think if you kind of take the example of a mobile phone that uh trying to pass a portion of the device is not interchangeable whereas the surrounding portions are interchangeable . A: Okay . D: Mm . A: Okay . D: Just the casing . C: We could have the casing , the the face plates . A: Okay . B: Back to the uh the cost the material . B: We have to ask whether we're going to include a certain number of face plates with the package ? B: That's something I w for say we're including three or four face plates , it's gonna drive the cost up . D: Mm . A: Mm . B: And the other question is , if we do include them are we really in a position to evaluate that market ? D: Yeah . B: We haven't done any tests on face plates and whether See if there if there's even interest out there . D: Right . A: Okay . A: Okay . A: Right . B: Off the top of my head it sounds kind of like a gimmick that wouldn't really go anywhere . A: Yeah 'cause then ha you would have to who all it's not like with cell phones like where you have a you know Nokia model X_ and then ten people make face plates for it , we'd be just our model of pho of t remote control . D: Mm . D: Right . B: Yeah . D: Well in the publicity of a face plate on a phone is you have it out and around , it is sort of emblematic whereas you're just sit at home , so unless somebody comes over to watch T_V_ True . A: Mm-hmm . A: Mm . A: Mm-hmm . A: Yeah . C: Well hopefully some people have people coming t over to w to hang out at your house and most people have their televisions in the living room . D: True . D: True . C: Uh . A: Alright well we can we can discuss that one further when we think about um whether th when we do costs and so forth , um . D: Yeah . D: Oh yeah . C: Sure . A: True , if plastic is dead cheap and if we're making the whole thing out of plastic anyway um yeah we'll cross that bridge later um but yeah we will have to evaluate what's most important . A: Um I think we've had a bit of discussion already on this thing , n s there any other questions comments that came up in these presentations ? C: Well have we confirmed that we're gonna go ahead with a uh touch screen um Interface ? A: Yeah yeah okay . A: Um Yeah I think that would be best . A: Let's based on what sh on what you guys have all said to me let's go for a plastic built or uh b plastic cased 'cause tha tha that's easy on the cost , try to look for some kind of high quality recycled plastic as you recommended and I think that's a great idea . A: With a touch screen for the basic functions . A: Um And we'll yeah tha let's provisionally let's go for a touch screen one with several submenus um for possible extra stuff that one basically put the channel and the on and off switch on the touch screen . A: Um do we have Mm wait a minute it occurs to me that if we have a touch screen people are going to have to recharge their remote controls . A: Yet at the same time that might help for this whole complaint of it being lost . D: True . D: 'Cause it would have a docking base ? A: Mm-hmm . A: But then again that costs as well . D: Yeah . A: Hmm . C: So these new lithium batteries they last twenty years even with the touch screen ? A: Do they ? C: Those new ones . A: Okay . D: Can we afford that ? B: Can we afford to include one of those ? D: And will somebody buy it if we don't ? A: Well I I don't think yeah I can't see anybody buying a lap a remote control that they have to plug in so we'd have to see some kind of new battery technology . D: Right . A: Okay so let's go with a um touch screen with um some kind of you know with with some kind of cutting edge battery technology Yeah well hey you know well it's it's worth looking into , if not we can always default to just doing a a well presented plastic simple you know so you know . D: For twelve Euros ? D: It is . D: Fair enough . D: The basics . A: Well yeah I mean you can put the we could I I dunno I mean I suppose we could put the the basics on the centre easiest you know , you know people know the channel and volume function make them large and easy to get at and then the the other the other bits and bobs you know go through menu um w we'll do the aesthetics . D: Mm . A: Okay so we'll touch screen and the battery , focus on um uh presentation . D: 'Kay . A: Um it's th uh with this voice recognition option as well um just as for the simple functions the um the on off , channels , volume , um and um a small paging function . B: Right . A: Even if you can't do voice recognition for the paging you know just some kind of simple button that's just a I guess another infrared signal to the remote control and while to emit some kind of paging . A: Just a beep . B: Okay . A: Um right so any comments ? A: Thoughts before we break into go into the next round of individual work on this . B: Since we're doing uh touch screen , do we wanna look into the possibility of people being able to input different types of skins for the you know the actual interface part of it and things like that ? B: Or is it just gonna be one touch screen for everybody . C: Be interesting . D: Mm . B: What what would be on that touch screen ? B: 'Cause you said earlier that we have to think about company colours and um logo or something or motto , I can't remember exactly what you said . D: And oh . D: Yeah the the fashion do . C: We put fashion into electronics . D: Yeah . A: W it's my understanding that if you were going to do a skin you'd need to have some way for people to download or import skins into the remote control . D: Right , and then you're dealing with ports and cords and Yeah . A: Yeah I think perhaps good idea but yeah I think that that one m might just be um and they just yeah I think that one might just be out of the range for this particular a P_D_A_ would they would makes a lot of sense for a P_D_A_ 'cause you're gonna be using it to connect up to things anyway but I dunno , what do you guys think ? B: 'S too much . D: For now . B: Think we just need to come up with a nice black and red interface on the touch screen . D: Yeah . D: Nice . B: That'd be okay . C: Yeah . C: Uh I I'm I'm in agreement with that , I'm wondering how we're gonna get uh we put fashion into electronics onto this device . D: Um . D: Well but if we're gonna use a touch screen where it's gonna come on like on your cell phone it'll have your your carrier provider name come up first like while it's loading and then it goes away , perhaps it could be like a temporary Comes on every time you turn it on and then that's it 'cause it is a bit much to have it like engraved on the back or something I think . A: Hmm . A: Mm . B: Mm . A: Yeah . B: True . A: Yeah . C: I'm hoping for a subliminal maybe half a millisecond as it turns on . D: Yeah . D: Y Yeah you would think . A: Yeah . A: Yeah I know I d it seems like it would suffice to have just the R_R_ on there . C: Mm-hmm . A: Jus But apparently not . D: But . D: If it comes from above . B: People aren't gonna want their remote to boot up and to see flashing things come on . A: So . B: They just want it to be on and ready to go . D: Yeah . A: Yeah . A: Well fair enough . A: Um and yeah that would help the battery life too and if it the remote they do have to press a button for the remote to turn on . A: But then again who wants to turn on a remote control . C: Well all you have to do is touch the screen and it automatically goes on . A: Kind of if i Oh to wake up okay or go into like a dormant mode . D: Mm . C: Yep . C: Goes into a sleep mode . A: Okay . A: Oh yeah I like that I like the idea of um putting the logo in the boot up screen , nice . A: Um . A: Um cool so any last things before we break ? A: Alright . A: Fair enough . D: We're good ? A: Sounds good . A: I'm gonna save th a copy of this in case you guys need any reminders . A: I'm gonna save a copy of this and the minutes that I'll do it in a second and put them in the shared folder for later reference . C: I've put my files in the shared folder as well . A: Brilliant . D: Yeah . A: That's fab guys . A: Cool .

The Project Manager went over new requirements for the project: that the device was solely to control television, and that there would not be a teletext component. The Industrial Designer gave his presentation on the basic components of a remote control device, and advised the group to use plastic for the casing material instead of metal. The User Interface Designer presented the technical functions of remote controls and compared the interfaces of two existing remote control products. The Marketing Expert made a presentation of the needs and the desires of the consumer and emphasized simplicity as one of the most desired features. The group discussed in more detail the features that will be added to the device: the possible applications of voice recognition, the touch screen menu interface, faceplates, and the look of the company logo. The Project Manager will post the discussion notes and the meeting's minutes to be available to all the participants. The group decided to use plastic as their casing material instead of metal. The marketing will be focused towards the youth market. The group decided to keep the touch screen interface, and to keep the main interface simple. The remote will have a locating device that operates either through voice recognition or through paging. The company logo will appear in a brief flash in the boot-up screen of the device. The group had problems with sacrificing popular features in order to stay within the project budget.

B: Oops . A: So , hello everyone . A: We're here to have a kick-off meeting for the design of a f for the beginning of new project um uh remote control for the design for a new remote control . A: I'm the Project Manager Christa Pavlov and okay let's begin . A: So I'm first going to do an opening then we get used to one anothers and we speak about this tool we're going to design and try to make a project plan , some discussion and then we talk of uh the next meeting . A: So um we want to to do a new remote control . A: It has to be original , trendy and user friendly . A: Um I think the important points we have to t talk about are uh it's functional design , it's conceptual design , and desail detailed design . A: and for that we're going um all to work individually and then have meeting during the whole day . A: Um , so let's try the whiteboard . D: Wow . A: Um so any of you who want to go . B: Yeah , for favourite animals . B: It's gonna be not my favourite one but the one I can draw . B: And it's gonna be you'll try to guess . D: Wow . A: Wow . D: Complex . D: Huh ? D: A cat . C: No . B: No . D: No . D: Darn . D: Uh . A: A rabbit . B: Yes , that's a rabbit . D: A what ? B: That's my favourite one . A: A rabbit . D: A r a rabbit , oh oh yeah , where is the carrot ? C: Rabbit . D: Okay mm-hmm . B: That's it . A: You want to go ? D: I am not very good at uh this kind of stuff . B: Hmm . D: My favourite animal is Guess . B: Wow . C: You wa Is the white okay . A: A human ah . D: A human , yay . D: It's a very complex animal and um yeah . B: No . D: Characteristics of this this animal is dangerous . A: Mm I think you're supposed to , yeah . A: Hmm . C: I guess you can . B: Wow . B: That's cobra . D: Ah , a kind of uh snake ? D: Cobra ? D: Exactly . C: Yeah uh not really . C: Small cobra . B: No , it just small cobra , yeah . D: Uh-huh . A: Is that a worm ? B: It's co c quite recognisable . A: Or Uh yeah Christa Pavlov Mm . D: What about you uh Christa ? C: Chris . B: Christa Christa . D: A fish . C: Mm . B: Hmm . A: Smiling fish . C: Smile fish . D: A smiling fish . D: Mm-hmm . A: Mm-hmm . B: Okay . D: So , w whiteboard is working ? C: Yeah . A: Yeah . D: Good . D: Next . A: Next . A: Let's talk about money . B: Just tr try to guess who is a User Interface Designer . D: Yeah , well . B: According to the drawings . D: Not me . C: Yeah , you're Hmm . B: Okay . D: So . A: So . D: Twenty five Euro for a remote control . A: Yeah , mm that's the price we want to that's the aim for the price for the remote control . D: Okay . A: We aim to do this profit . D: 'tis big number . B: On the international market . A: Yeah . A: Mm-hmm . C: Yeah , we're to sell two million then . B: Wow . D: Mm-hmm . A: Mm for a production cost of mm twelve fifty Euros maximum . A: 'Kay . A: So any of you have experience in remote controls ? D: Uh yes , we have plenty at home . C: Mm yeah . D: In fact , my daughter likes l remote controls . A: That So that could be a great um application . B: Mm . B: To eat ? D: To eat ? D: Yeah , mainly , and to break . A: Remote controls children proof . D: Mm-hmm . A: Mm mm-hmm . D: Yeah . D: Ye ye yeah . B: Children proof . B: Hmm . D: So she likes uh buttons which make click , so it has to click . C: Yeah , pret Yeah . A: Okay . A: So they have to be waterproof maybe ? D: It has to be uh wha baby proof yeah but mainly it has to be very robust because even if she's not very tall she's uh high enough so that uh when she throw it away it's uh So it has to be very robust . A: 'Cause they eat she ate it . A: Mm-hmm . C: Ah . B: Okay , unbreakable . D: Unbreakable , yeah . B: Uh-huh . C: Yeah , we have some child lock or something , yeah . D: Mm-hmm . A: Mm-hmm . D: And uh it has to be nice looking , colourful , maybe colourful , because uh nobody has colourful remote control , they're always black , yeah , but this one could be I dunno , purple or b Yeah , yeah . C: Yeah . A: Colourful , yeah mm . B: Colourful ? B: That's not practical . C: Yeah . A: No , that's a good idea . C: Yeah , it's always black or yeah . A: Mm mm-mm . B: No . B: But how gonna okay , just uh but it's uh monochrome it's n it's not like Otherwise you will never find it . A: Yeah . C: Yeah . A: No , because you think , why not . C: Yeah . D: One colour . C: Yeah . D: Yeah , yeah . C: Yeah even we can change colours , no ? C: Like the uh like the phones and these things we c yeah . D: Oh like the phones , yeah , it could change colours , yeah . B: Cool . A: Mm-hmm . C: At least for children like one colour and . B: Ch Yeah , but without any extremes like n not of this size , not too large . D: Yeah . D: Good . A: Good idea . C: And it should be really small and . A: Small also ? A: Don't you think No uh , not too much buttons or mm . C: Huh not so big like yeah . C: Yeah , not too much buttons and Uh . D: Should it be , y you know these uh remote controls where um they are what they call a universal ret remote control so y you can decide that now it's the remote control for the television , then it's the remote control for the the sound system , or for your refrigerator whatever I dunno if it's Or if we should have a targeted re remote control . A: Mm-hmm . C: Yeah . A: Yeah , that's Okay . A: So , I think there's So you you think it's better if small than bigger . D: So colour , robustness , easy to use , size , yeah , size matters , yeah . C: Yeah . C: Colour , size , sh Yeah , maybe at least n not bigger than this I guess . D: Mm . A: No , not too small , yeah . C: Yeah yeah , at least it should hold in your hand n properly , like . B: Okay . D: Yeah . A: Hmm . B: Yeah , like a palm sized . C: Yeah . D: Mm . B: Just to hold it . A: Okay . D: But uh what would be different from this , from the others ? D: I dunno if Yeah , at least the colour would be different . C: Uh maybe we can change the colours that at least the frame . C: Mm . C: S so then it depends you are to Mm I mean you c you can easily remove the frame . A: Mm . D: I think one thing important for instance in this remote control if you remember when people use it they're they never find a good button in the right place . C: Yeah , yeah . A: Mm-hmm . D: For some reason they they they click the off button when they want to use the So there's a problem in the design of that kind of remote control somehow , I dunno . C: Yeah . C: Yeah . A: Mm . A: So , some kind of idea uh with um um cellular phone with a a screen that will tell you what no . B: No , no screens , it's too complex . A: Okay . C: Mm . D: Too expensive for twelve Euro ? C: Too expensive , yeah . B: And n maybe not too expensive , well it's not my problem , but well okay . A: And too expensive . D: Ah . B: But no screens on remote controls . D: Mm-hmm . A: Mm . D: I thought it could be only a screen which would change depending on uh uh the use or even the user . D: So ma I prefer to have the off button at the top right , so I would have my own design of the remote control because it's in fact just a a full touch screen remote control , if you if you like . B: Mm-hmm . C: Ye yeah . C: Hmm . C: I mean it it's like it's like two types no ? D: I don't know if it makes sense , but Yeah , for instance , mm . A: Mm-mm . C: people are right handed or left handed so y because I am left handed I use like this , say if you're right handed you use like this or so tha your switch on and off should be on yeah . B: Mm-hmm , mm-hmm . A: Mm-hmm . D: Mm . A: Mm mm mm . A: So adaptable yeah something yeah . B: Adaptable . D: Maybe , if if it's possible , yeah . B: Alright , good , so how many actions do we need to implement in it ? C: Mm huh . C: Maybe I think even we can keep two switches and then we can uh only make one working . B: On off ? D: Yeah . C: We can adapt only one switch , suppose here like we can make two switches and if I'm left-hander I use this switch to follow the main operations . B: I mean if it's less than three uh then we can make it uh like a like three mental states , yeah you know what I mean , we can just make it uh controlled by a brain , huh ? C: Two . D: Three buttons you mean ? A: Three option . D: Ah . C: Yeah . C: Yeah . A: Um . A: Mm-hmm . D: Mm-hmm , yeah , sure . A: Maybe if it's more , if there is a software inside that ask you three Hmm . B: Mm-hmm . A: If it if we want a r universal remote control that we sa like we say before it may may need more than three mm three button , three mm possibilities , ye yeah . B: Sh sure , sure . D: Yeah , more than three actions that you may want to do at a given time . C: Mm yeah . C: Yeah . B: But for standard actions you usually what do you do , you change channels , you adjust volume , and nothing else . D: Yeah but for instance when you change channels you can have you can just go to the next one or go to channel twenty five . C: Mm . C: Yeah . A: Mm . D: And that's already more complex to go to channel twenty five . B: Mm-hmm . B: You do this ? C: Yeah . D: Uh no . B: I usually just change channels . D: Because I'm only using three or four channels but And then back to the one I was before , so there's whichever it was . C: Yeah . C: But they keep generally their t slash slash uh this thing and then the dash dash and then you can put yeah , you can only have one bit . A: Yeah . A: I change channel like this , m uh I want to go to twenty five , and then to ten , uh-huh mm yeah . C: Dash . A: Also we can be here yeah , that would be cool . B: Uh-huh . C: Yeah you can yeah . B: Go back button is good . C: Yeah . D: Yeah . D: Uh uh we had that in in other countries . B: I once had it . C: Yeah yeah , the previous button is . A: Mm yeah . D: Yeah e even the history so you could like uh undo previous of the previous . B: Mm-hmm . C: Uh , okay . B: History . C: Oh uh . D: Then you can watch what your ah you could also record your record your sequence of actions , that becomes more complex , but you could look at what uh the other people have used there or remote controls . C: Uh . C: Yeah . C: Yeah yeah , what the which channels the viewer Marketing yeah . A: Mm-mm . D: Yeah maybe it's a Okay . A: Okay . A: So I think we have full of idea . A: Um we're going to meet again in thirty minutes and uh I want you to mm work on these ideas and try to make a uh the ones , make um to decide what what are the ones important and what are the one that we don't want . A: And um m maybe more in the technical parts what uh do we want to do . A: Um . A: So um your personal coach will send you some instruction for for this thirty minutes . D: So what does M_E_ means ? D: M_E_ the user requirements ? D: Or that's uh that's for us ? B: Market Expert . A: Mm . D: Uh that's me . D: Oh , of course yeah , the user requirement specifications , uh-huh , yeah . A: Mm-hmm . D: Okay . A: Mm okay . D: I'll think of that . A: So . D: So ? A: I think that's all . D: Meeting's over ? D: Great . A: Yeah . B: Okay . C: Thank you . D: Thank you . B: Thank you everybody . A: See you in thirty minutes .

The project manager opened the meeting and introduced the upcoming project to the team members. The team members then participated in an exercise in which each team member drew his favorite animal and discussed why he liked the particular animal. After the drawing exercise, the project manager discussed selling prices and production costs for the remote the team will design. The project manager also indicated that the remote will be sold internationally and that two million remotes are expected to be sold. The team then discussed their experiences using remotes in the past and what features to consider implementing in the remote they will produce. The team members discussed child proof capabilities, color options, how to adapt a remote for left-handed users, a "go back" function, the size of a remote, buttons, and LCD screens. The project manager closed the meeting and gave the team members their assignments and then one of the team members briefly went over his role on the team. The team members will work on the ideas which arose during the meeting and decide which ones are useful and which ones should be discarded. The team members will work on the technical aspects of the remote The remote will be sold for 25 Euro. The production costs for the remote will be 12.50 Euro maximum. The remote will be child proof. The remote will be colorful and will have different colored changeable face plates. The remote will be adaptable so that it can be used by right-handed and left-handed people. The remote will feature a button which allows the user to return to the previous channel he was viewing. Size of remote. Whether to include a screen similar to one found on a cell phone on the remote. How many buttons and actions to include on the remote.

C: . C: Um we are So the meeting will have about the same format as the last time . C: So switching over I've just left uh my first two screens . D: Mm-hmm . C: Um I have mailed you the minutes of the last meeting uh just to save time . D: Okay . D: Cool . C: Um and is there any questions you have that arised from last meeting that are particularly bothering you ? D: Mm um . C: N No ? D: No , I don't think so . C: Okay , cool . A: No . C: Then we shall start with a presentation from Raj . B: Yeah . B: Hi , me Raj , again . B: Uh in this meeting I I'm going to discuss about the trend watching , uh how these trends is going to affect our market potential and how important is this . B: So we have to look on this . B: First of all methodology . B: The met methodology to find out the trend was incl uh was done in a way We have done a rec not only a recent remote control market survey , but we also considered the latest fre fashion trends of the market , because we think that this is also a factor which will affect our sales and profit . B: So what are our findings ? B: In our uh in our findings we have seen that when we did our remote control market survey we found that uh people l uh people do have preference for tho fancy mobi uh f remote controls which look and feel very good , rather than having a functional look and feel uh good . B: So this sh this clearly indicates their preference for the design their outlook of the remote controls . B: So we should take into uh we should consider this factor as the most important factor , because this factor is twice as important , the second factor which is further ti twice the as important as the sec as uh the third factor . B: So this factor becomes the most important factor in our surv uh uh in our mark uh means in take in designing our rem uh remote controls . D: The last one is the most important one , is it ? B: No the first one is the uh the outlook of the mobile , the it should have a fancy outlook , the fancy design uh rather than just having a functional look and feel good , it should have a fancy look and foo feel good . D: Oh , sorry . D: Okay . D: Okay . B: The second most important aspect is that remote control should be a technologically uh innovative . B: We must have some technological advancement in the remote control tha rather than just putting it as it is as the other remo uh remote controls are . B: So it uh should be technologically innovative like glow-in-the-dark or speech recognition , something like that . B: So that indicates our technological advancement . D: Mm-hmm . B: And the third most important aspect in the ta to take into consideration is that it should be easy to use , like it shouldn't be too much co complicated , there shouldn't be too many buttons on this mobi uh remote control , it shouldn't be too complicated uh like this way . D: Mm-hmm . B: And it should be uh and customers should be provided with manuals that is easy to understand in their local language , something . B: So that they could know how to use these remote controls . B: When we did uh f fashions uh , recent fashion uh our recent fashion update shows that Ah yeah ? D: Sorry . D: I was just reading fruit and vegetables . D: Hard to know how we are going to incorporate that . B: Y yeah uh yeah , we have to , because uh d you can see how people have related their clothes , shoes , and everything with fruits and vegetables , because the g world is now changing it's trend towards organic , becoming more and more organic , becoming Yeah . D: Okay . D: Yeah . A: We should make a big sponge lemon , and then it'd be it would be yellow . D: Yeah . B: So Yeah . D: Th that's very good . A: It's Yeah . B: So something like that we we should do . D: Glow-in-the-dark . D: Okay . B: And people uh the f feel of the material is expected to be spongy rather than just having a plastic look , hard look . D: Well , that's good . A: Mm . D: That's what we kind of predicted anyway . B: Yeah . B: Yeah . B: So so that they could play with it while handi uh while handling it . D: Okay . B: So that should also be taken into consideration . D: Okay . B: So these are my views . D: Okay . D: Okay , the spongy , not real spongy , you can Do you think like rubber would be good or does it really want to be like gel kind of stuff ? B: So No it ca y a The rubber which is good for health and which is quite disposable that we can take into co Yeah . D: Okay . D: Quite disposable . D: Okay . B: 'Cause we It shouldn't be have any harm to the environment also , because our company is very well for taking all these concerns into consideration , so we don't want to have any harm to the society , so So that's all . D: Oh okay . C: Alright , okay . D: Uh-huh . D: Okay . C: Fashion . D: Cool . C: Mm 'kay . C: Fruit and veg , well there you go . C: Just what I think of when I think of a remote control . D: Mm . D: A remote control ? D: Yeah . D: And were there any factors that weren't important in the survey , that they said we don't want ? B: S uh we didn't find out any such point . D: Or was it just Okay . B: Uh yes , there could be , but we couldn't find out any , so Yeah . C: Mm-mm-mm-mm . D: Cool . C: Mm-mm-mm-mm-mm . D: F_ , what is it ? D: Um . C: Function F_ eight . D: yeah . C: Hmm . D: Okay . D: No signal . B: Oh no , . D: Is that ? A: No , it's got it's got it . B: Yeah , uh yeah , uh yeah . B: Yeah . D: Okay , and then F_ five , right ? C: Excuse me . C: Uh , yeah . D: Okay . D: Um okay , so the interface concept um . D: Yeah . D: The interface specification , what people um how they interact with it basically , I think . D: Um so the method , we looked at existing designs , what are the what's good about them , what's bad about them , um I looked at their flaws , so we're going to look at their flaws , everything . D: Um and what the survey told us and what we think would be good , so a bit of imagination . C: Mm 'kay . D: Uh the findings , I've got some pictures to show you as well . C: either . D: Yeah . B: Hmm . D: Okay , so most remote controls use graphical interface , where you um have got s buttons and you point it rather than having the output as a a stream of text or something . C: Uh okay . D: Um and we also found that there's inconsistent layout , which makes it confusing . D: So I think for our remote control There is some inconsistency already in ec existing in between remote controls , but I think standard kind of um shape and uh play and those kind of but buttons like the the top right for on and off or something , I think , people find that important,'cause then it's easy to use . C: Right , okay . C: Yeah . D: And we've got some pictures of some uh new remote controls to show you . D: Do I press Escape F_ five ? C: Excellent . C: Uh no just escape should uh 'Kay . D: Or just Escape , okay . D: Um , oh I still haven't got my glasses on . D: Yeah , okay . D: So these are the some of the pictures of existing ones . A: Wow . D: I'll just walk you through them . D: This one is a voice recognition . D: And that's the kind of idea we're going for . C: Looks pretty complicated . D: There's um an L_C_D_ thing , which we thought could I thought could get a bit confusing and a bit expensive as well for us . C: Right , okay . D: This one is got a kind of scroll like a mouse , which Yeah . C: Mm-hmm , like the middle button . C: Okay . D: Um and But I'm not exactly sure how you'd use that , like would the computer come Uh-huh , that's like the L_C_D_ one , is it ? C: Ah it's kinda like scrolling uh right , well , if I s if I'm thinking of the right one , I've got the same thing in front of my monitor , you scroll it and the when you reach the sort of um menu item that you require , you press the middle of the scroll . C: Right , okay . D: But the one below that has got like a little scroll function on the side . D: But I presume that the functions must come up on the T_V_ screen . C: Yeah , presumably . D: I think that's what that is . B: Yeah . D: So these are just a few ideas . D: Again that's just quite boring shape , grey , looks quite space-agey , but too many buttons , I think on that one . C: Yeah , looks like uh looks like something out of a jet . A: Uh it looks threatening . D: Yeah , it does look kind of dangerous . A: It looks like yeah . B: Hmm . D: Um this one I thought was really cool . D: It's w it's got the programmability function that we talked about . D: You can put it in there , it's for your kids , and it's quite an organic shape and the little circle around there is pretty cool . C: Okay . D: And that's really easy to use , bright , so I like this one lot for our design . D: I think something like that would be good . A: Wow . C: Yeah , I m I mean the one thing I think about about these ones is um these kl uh secured areas um , I've seen a lot of them with the the cover missing . D: Of course yellow . D: Right , yeah . C: So like have it hinge rather than sort of clip on or whatever . D: Yeah , that's true . D: Yeah . D: Um so maybe that could be built into one of the things and it comes up on the T_V_ or something . D: And this one , the over-sized one , I don't know about you , but I think it's a bit too gimmicky . D: I don't think that will sell very well . C: Yeah . C: I mean is that not sort of to assist the blind or something , is it ? D: I guess so . D: I don't know . D: I think that's a bit Yeah exactly . C: Strange . A: Then d blind don't watch T_V_ . C: No they do , they do . C: They listen to it . A: They do ? C: Yeah . D: Yeah . D: And um this one is just pointing out . D: I like some of these things um the the raised symbols and everything , but pointing out um that this one the volume it is kind of pressing down , but it would actually go up , because of the shape . C: Right , okay . D: So that could that's a bit confusing . D: Um but the buttons on this I think are it's just showing you how you can have different different um buttons . D: They don't have to be all the same . D: So that's quite cool . D: Um . C: 'Kay but people tend to recognise certain shapes to do certain things anyway , don't they ? D: Yeah , exactly . D: Um F_ five . D: Yes . D: So there are some of the findings . D: So we need to combine those ones um and I've just got an e-mail from our technical department saying that they have broken through with some new speech recognition software that you can program in . C: Brilliant . C: That's handy . D: Um yeah it is , just in time , very handy . D: Um so I think maybe incorporating that in our design would be good . D: It's you program it like you say , record , um and then , play , and then , record , play machine , and stuff like that , so that's And it's much Yeah . C: Okay . D: So that's quite cool . D: Uh personal preferences just some imagination , the raised symbols I thought were good , the L_C_D_ , it does look smart , but I think maybe for our budget , do you think that would be a bit too expensive to have the Yeah . A: The L_C_D_ and the other stuff uh , I think . D: And the speech recognition , 'cause I think we're definitely going for the speech recognition , are we ? B: But in our market survey we have seen that people are willing to pay more , but they want the quality , they want f fancy look , they want some new design , something new . D: Uh-huh . C: Okay . D: Uh-huh . B: Uh yeah . D: But our budget , we've Yeah . C: It's still it's still got to get within our twelve fifty , you know . B: Yeah . B: So even if we increase our cost little bit , within uh some limits , and we give something new technological advancement as well as new design with fancy outlook , I think we will meet the requirements and we will be able to have a good sales in the market . D: Uh-huh . D: Okay . D: I'm not sure if the if for twenty five Euros uh per uh twelve Euros fifty m manufacturing cost , . C: Okay . A: Ben bana Hmm . C: Yeah . C: I can't see tha Although , th I mean to be to be sure they have got I mean they are going crazy with the L_C_D_ technology now , so that you've got your L_C_D_ T_V_s and everything so maybe the small But I mean like I I the black and white , I guess , it just doesn't look funky enough . D: The L_C_D_ . D: Yeah . D: No . C: Um but , I mean , like even mobile phones or whatever have now have colour L_C_D_ screens , w I ju I mean I wouldn't know about the costs of them . D: Yeah . D: S Uh-huh . A: But uh price price not withstanding um , is it too complicated , is it gonna be too much just overload ? C: Twelve fifty . B: And the Uh i it will be easy because there will be , on L_C_D_ s screen , there will be different frent icons , they can just click ok okay , whatever they wa Ah yeah . D: Yeah , that's the thing , because Yeah . C: Possibly . A: But but the thing is when you use a remote control , you never look at it , right ? C: Yeah . A: You're looking at the T_V_ and and it's uh It just seems kind of like a a needless th So which vegetable ? C: Yeah . D: That's true , yeah . D: And one of the survey findings was that they want it easy to use , so I think I'm not sure about the L_C_D_ . C: Right . D: It's a it's great , it's a good idea , but for our budget and for the thing we're trying to go for eas easy to use , it's not the thing we should go for , I think . D: Child-friendly , I thought this was good , as you pointed out the um the bit , it often goes missing especially with children , but it's a good shape and the organic is kind of we could make a vegetabley kind of round shape , I think . C: Yeah . C: Well I mean we could make a Yeah . D: Yeah , I know , carrot . C: Well , si since we're going for the uh the k the sort of company colours , I think your lemon wasn't that far s And if it doesn't work you know , we've just made a lemon . A: Okay . A: The the lemon . D: Yeah . A: Well what are the options ? D: But we don't want it to be Yeah . D: Um the child-friendly , yeah . D: Easy to use , it seems quite easy to use . D: I like the d the different shapes of the buttons and stuff . C: Mm-hmm . D: I think that's a good idea to go for . C: I like I like the colourful buttons as well . D: Yeah . D: And the mouse one , I thought it was a good idea , because people use mo mice mouses now with the scrolling thing . C: Yeah . D: Um . C: I mean we are marketing to sort of twenty five to thirty five , so most people will have come in contact with that kind of use . D: Yeah . D: S yeah . D: So they'd be able to use that um , as I said I think i I'd presume it would come up on the screen . C: Yeah . D: Um so there you go . C: And that means tha that means you get to bump that bit to the T_V_ maker , so 'Kay . D: Yeah . A: Oh . D: So that's um the user interface design . D: So okay , I'll take this out now then . A: Okay . A: Um so I guess there are a lot of options that we're gonna have to choose from among , and I'll I'll give you the uh , I guess , technical considerations for those . D: There you go . C: Yeah , looks like it . D: Mm . C: Uh Yeah , I was just thinking the self same thing . A: And I'm gonna use the whiteboard , just 'cause we haven't used it . A: Right . A: So , the way I'm gonna do this is uh we're gonna take a look at some old remote controls , see how they work , uh reuse the the vital kind of um essential pieces of it , and then we'll throw in our new innovations um and keep it all within budget . A: So uh yeah , looking inside a a very simple remote control . C: Magic man . A: Um this is what they sent me . A: 'Kay . A: Here's uh the competition , I suppose . A: Um you open it up , there's a circuit board inside , um and there's a a chip , a processor , the T_A_ one one eight three five , which um receives input from the buttons , and ch Right , it's very they're very cheap remote . C: Mm-hmm . C: So this is a standard off the shelf kind of a chip , is it ? A: This remote costs nothing , you know . A: Um so that takes a signals from the buttons and translates it into a sequence of pulses that it then sends to the to the amplifier , which is made of some transistors and amplifiers , op-amps , and then that gets sent to the uh to the L_E_D_ light , which I can kinda see is that little red light bulb at the end , and that sends out the infrared uh light signal to the television . D: Mm-hmm . C: Right . A: Oh here it is . A: Um so this is kind of the the bear essentials that we need to have in our remote control , because it it defines the uh R Um no , I mean this is a very old one , so now with the new technology this is a a minimally small and cheap thing to make . C: Okay . C: So can we make them to pretty much any size we like or is there a minimum or ? C: They gotta be Almost a key-ring . A: Right . A: So this is what we need to have for certain . A: Um . C: Okay . A: So you know , as we said , we got the outer casing , which we have to decide , you know , what's it gonna be , um the board we have to use basically uh the same set-up , processor , um we'll probably use the more advanced processor than they had , amplifier and transmitter are all standard . A: Um so for the casing , uh this an e-mail I got from our manufacturing team uh , you know , we have a bunch of options from wood , titanium , rubber , plastic , whatnot , um latex , double-curved , curved . A: So lots of choices , what do we think ? C: 'Kay . A: Uh or sponge , I guess , isn't on there , right . C: Well . D: Mm . A: Organic sponge . C: Well , I mean like la latex has a kinda spongy feeling to it , doesn't it . D: I'm not sure about the sponge . C: Um Yeah . A: Uh yeah , it's very elasticy for sure . D: Yeah . C: And that would k also give it kinda durability and and ther that's also f sorta relatively cheap to cast . D: Yeah . A: Um . A: Yeah so Okay so , here are a a plastic , uh latex Oh right . C: Um so maybe s uh a sort of uh plastic initial plastic with a a latex kinda sheath ? D: I like the rubber , the stress balls , I think , you know , that could be a bit of a gimmick like it's good to hold and Yeah . C: Oh right , okay . C: I don't know what that stuff is . A: So something with give to it . C: Yeah . A: Okay . D: And that might be quite durable and easy to chuck around . A: And and the colour is yellow , right ? D: Yeah , y yellow incorporated , yeah . C: Or at least incorporating , yeah . A: Yellow , okay . A: Um . C: I mean I forgot i we're sort of uh I don't know what other standard silver kind of Other parts or uh Mm-hmm . D: I think Mm . D: Yeah , the buttons w like , 'cause there's gonna be the the cover the the rubber or the plastic casing and then the buttons in probably two different colours or i if we're having buttons actually , I don Yeah . A: Mm' kay . A: So yellow for the body , and then what colour for the buttons ? C: Um . C: Um I quite like the multi-coloured buttons myself . A: So multi-coloured buttons . D: You do have ones like um play could be green or on and off is red , and stuff like that , yeah . C: Yeah or yeah a limit uh maybe even just a limited multi-colour so it it doesn't look too childish , perhaps . D: Makes it easy to use . D: Yeah , that's true , because that blue one did look quite hardish . C: Yeah . A: Okay . C: Although I mean this uh uh also comes to shape as well . C: I mean if we are gonna make it a novel I mean double-curved sounds good to me if we're talking about sorta ergonomic and easy use , a bit comfier , you know . A: Okay . D: Mm-hmm . D: Mm-hmm . D: Yeah . D: Yeah . A: Mm 'kay so the shape we wanna go Um how exactly ? A: Maybe double What about a banana ? D: Like uh an hour glass kind of figure , is that what you're thinking of , or just like a It's not Yeah . C: Yeah it's uh , yeah , that that'd be that's sort of comfortable to hold , easy to hold so you don't drop it . A: Yeah ? D: We could make novelty remote controls . A: Okay , like we could have a big banana shaped remote control , 'cause it's yellow fruit , right ? C: Well , yeah , I mean like Yeah , yeah . C: Mm and a lemon might be a little hard to grip . D: Yeah . D: But then how would you point it ? C: Yeah . B: Mm-hmm . D: How would you point it ? A: Oh i it doesn't matter which end you point , I guess . D: What Yeah . A: We could have a little L_E_D_s on each end . C: They only cost pennies . B: Yeah , I appreciate this idea , because then this this will help us in our advertisement also and we can relate with fruits and vegetables , the people's choices . B: That what our data shows that , so this w this w Uh the fashion trend shows that fruits and vegetables , like people uh now Spongy . C: Huh ? D: y I'm I'm not sure about the banana idea . A: So a spongy banana re Yeah . C: Um . D: Rubber banana . C: I mean that that th does it does seem a bit uh again childish maybe . D: Okay . D: Yeah . A: Okay , okay . D: I think maybe just draw on the kind of fruit and vegetable shape . D: And what else did you say about fashions ? D: What was trendy ? C: S And sponginess . A: See So maybe an an unidentifiable fruit or fiable fruit or vegetable like so it would have a stem perhaps and a maybe a it'd be s axially symmetric . D: And spongy , yeah . D: Yeah . D: Yeah . D: Maybe , yeah . C: Huh . D: Like what's what's that , I don't even know the name of it , some kind of , you know where it's like looks like a little snowman kind of thing . D: I don't know the name of that . A: So it'd look like this kinda . D: Yeah , that's what I was thinking . A: Like a gourd almost , or a squash of some sort ? C: Uh . D: Yeah , maybe that's what they are . D: 'Cause that you can hold it in like the bottom bit and Yeah . A: Yeah , and it has a a clear top and bottom so y so you could say , you know , it transmits from this end . C: Yeah , why the hell not . C: Let's that'll make us fifty million Euros . D: I don't know . D: What do you guy What do you think ? C: Um . C: Well , I guess it's kind of dra uh you don't necessarily have to have it sort of clearly identified as a fruit just to have that kind of fruitish shape , yeah ? D: No . A: Yeah . D: Yeah . B: Yeah , then only we can relate it with something . C: Yeah , we can relate it by advertising or Yeah . B: Yeah . B: Exactly . A: Okay , so double-curved , single-curved , what do we feel ? B: Or we can do something , we can design two three shapes and we can have a public survey , let the public choose what they want . D: Uh-huh . C: There's a good man . A: Okay . C: There's a good idea . D: Okay . A: Okay um , I guess , since you're the marketing guy . B: Yeah , sure . A: We'll uh Okay , we could do that . B: I will be happy to do that . A: Um . D: Okay . D: And buttons would , did we say ? D: Uh different shapes of buttons ? C: Um I l I su I mean for the specific functions , you know , up and down , uh play , stop . D: Mm . A: Okay , so so buttons . C: They've got , I mean , they've got standard sort of intuitive um things that are always used . A: Okay , just like that . D: Yeah . C: That's cool . C: I like it . A: Okay . C: Um . A: With the scroll-wheel or no ? D: Yeah , what about the scroll wheel and speech recognition ? C: Uh speech recognition , I think , so we need a microphone presumably . A: Okay uh I could put the microphone here . D: Mm-hmm . A: Okay there's the microphone . C: Yeah . A: Where should I put the microphone ? C: I mean ho h h wel are we sure that scroll wheel does give ease of use ? D: Yeah , I'm not sure . D: Um I mean those ideas I saw were just for inspiration , I think . C: Glad , we're not doing this for real . D: Um yeah , I can no I'm not sure . A: Okay , well we can do some user test with scroll-wheels , right ? D: I couldn Yeah . C: Yeah . A: Okay . C: And uh I think if this this new software for the sound recognition is the microphone I would put it sort of sub-centrally , so it's Yeah . D: Yeah . A: Okay . A: So should the microphone be just anywhere on it or 'Kay there's the mic . D: Yeah . C: So it can be sort of held and w We really need really gonna need to hold it , if it's gonna be voice recognition . D: That's cool . A: Um n well we can Whoops . C: Oops . A: Um . C: Um . D: So let's not use the whiteboard any more . A: Yeah . A: Um . C: Upsidaisy . A: Oops , sorry . A: Okay . D: And uh so what else was there ? D: Um the What about the glow-in-the-dark thing , the strip around it ? D: Are we just gonna leave that ? C: I s I still like it . C: Um but that's me . D: You still like it . D: 'Cause we've got the uh technological innovation with the speech recognition system . A: Right . C: Yes , or maybe it's just going a bit uh too far . C: I mean we are pushing it probably with funny fruit shapes . D: 'Cause um it could Yeah . C: Um don't wanna sort of overkill . D: Especially with yellow . D: Mm . D: I dunno . A: Hmm . C: 'Cause I mean like uh if we I mean how good is the speech recognition thing ? C: Do we want to go for buttons at all , do we want to just have a device that maybe sits and pretends it's a fruit ? D: Then you put it in the fruit bowl ? C: Yeah , you know , and then you just tal I mean like everybody's got fruit bowl in front of the telly . A: They can work from a You don't have to hold it . A: Yeah . D: Mm-hmm . C: Um . A: I it could even encourage healthier habits for television watchers , you know they have uh fruits all round them . D: Yeah . C: Yeah . C: Make them make them think of fruit , yeah . A: Now just make sure they don't eat the remote . B: Yeah . C: I mean uh some uh I l like think of a fruit that could sit sort of independently on its own like uh , I dunno , an apple . D: Yeah , do we need buttons ? D: Mm . C: Then it's just apple so sort of Uh , yellow apples though Hmm . A: Yeah . D: I quite like the shape . D: I quite like the design of that , uh 'cause that could sit on its own and it's quite got a quite steady base . C: Yeah . C: Okay , yeah , that's good . C: Groovy . A: Okay . D: Um and as we say we n we don't wanna be too ridiculous with the fruit things you know . A: But yeah But yeah , about the speech thing , it doesn't have to be hand held or close . C: Yeah , . A: It can sit at a distance and pick it up still . C: Yeah . D: Okay . C: So I mean like you could actually Yeah , gives you the options . B: Or we can we can do one thing , we can just have a remote control and casings of different different shapes , different fruit shapes in such a way that a any casing can be could be fit into this mobile general piece . D: Mm-hmm . D: Mm-hmm . B: So whatever people want , like if somebody want it in banana shape , we will put that casing onto that mobile phone , okay , it will look l Uh yeah . D: Mm-hmm . C: So a selection of casings . D: Yeah , 'cause you said about disposable , didn't you ? B: In that w S s sorry ? C: It kind of fi it fits with f fits with marketing um Like like mobiles , yeah . D: You said about disposable earli people want disposable things so we could do that , like have a choice . B: Uh like if this is a like if this is a mobile phone uh we will design casing in such a way like half of , we need not to have a full cover , we will just have a half of cover , okay ? D: Yeah . B: If somebody wants it i in banana shape , we will fit banana shape casing onto that , so it will give a banana shape look . D: Yeah . B: If somebody wanted in apple shape we will design that , we will put we will put apple shape casing on that . B: It will give apple shape look . D: Okay . B: So in that way you can have any , that means whatever you want , without uh yeah . D: Okay . D: We still need the buttons in the same places thought , don't we ? B: Yeah , button will be on the upper side , buttons will be the on the upper side . C: You can standardise those , I mean . D: Oh , that's the other side . B: Yeah , buttons will be on the upper side , lower side we will just put the casing , so half of that will be look the Yeah , not not the upper side . D: Oh , okay . D: Oh , half a fruit . D: Oh , okay , okay . B: So from lower you can , it means while you are holding of from this side you c you can have banana look or apple look , whatever . D: Okay , okay . B: So in that way we need not to d have different different shape mobiles everything , we will just design casings fruit shape . D: Okay . A: Yeah yeah . C: I think tho I think if you're gonna have a facia then you'd want to have it so that it does go over the buttons , 'cause when if you think about it if they're wanting it , 'cause they want to look at it , if they're using it , and what they want to look at is facing away from them . B: And Yeah , . D: Mm mm . C: It doesn't really You know 'cause that'd be in the palm of their hand and they wouldn't be able to see it , unless you have sort of you got the buttons options on one side , and you get the facia on the other side with a microphone so that you can place it face down . D: Yeah . C: And you've got the facia , and you can just talk at the Maybe . D: Mm-hmm . A: Okay , um so Yeah , s I guess we decided on material , right ? C: So you've narrowed it down to half a dozen options . A: So that that spongy latex rubber everything feel , and the colours we got down , and the shape , maybe we'll just make it kinda mix and match type of shape or Yeah . D: Yeah . C: Yeah . D: Yeah . C: Yeah . D: Well , um because Well , I I'm not sure if we should go so far in the whole fruit thing , because I think we should maybe just take the inspiration from the fruit and uh because what Yeah , w I think wh wha would we're trying to get to twenty five , thirty five year olds who want it quite trendy as well they said . C: Okay , so we stick with what we've got there . D: They wanted something that looks fancy and I think maybe fruit could be a bit of a too much of a gimmick , but something ergonomically shaped and organic , like good to hold , based on fruits and natural things like that , because al already we're going a bit gaudy with the yellow , you know . C: Mm 'kay . C: Mm-hmm . D: I mean we could make it nice pale yellow . C: Well , it's kind of gotta be our company's yellow . D: Okay . A: Okay . D: Okay . C: So again I mean like we could have , uh I mean , we could quite easily have the the main body be a different colour , but have kinda going round , yeah . D: Yeah . D: Maybe we could have that pale yellow and then an outside bit bright yellow with , you said , the logan the slogan . A: Mm . D: Because Yeah . C: Um I mean e even if I mean not necessarily that the um the whole body has to be of the company colour , so you know um blue and yellow tend to go to we well together . C: So you have the main body blue with the yellow logo and slogan running up one side of it kind of thing . D: Yeah . D: Yeah . D: Uh-huh . A: Mm-hmm . C: W sort of Uh It's I think it's basically the more you move i it , it's got a wee thing inside that just kinda powers it . A: Great . A: Um as for the energy source um , you know , almost every remote control uses just batteries , but we don't have to be limited by that . A: We can use a hand-dynamo . A: Um I don't know what that means , we crank it ? A: Right , it's like those watches that you c So , this might be an idea for something that people really wanna grab , you can shake it if it's out of power . C: Uh yeah . D: Oh , a d a dynamo ? D: Yeah . D: Yeah , like with those watches that you kind of twist . C: Yeah , I like that , yeah . C: Yeah . D: Yeah that's quite cool . A: Okay . A: So if it if it's not working , I guess people's natural reaction anyway is to just shake the thing . C: Okay . B: But But but do you think that it will be a good idea to use dynamo , tha these type of cells ? C: You shake it and scream at it . C: Yeah . D: Yeah , it is , yeah . B: Because then people have to , well like if the cell is out of bat Yeah , to mo Yeah . C: It does leave them with an obligation to Especially if they want to use it uh uh sp uh specifically as um voice activated . B: Yeah , because most of the people Yeah . C: Then if it's just sitting on the Okay , okay . A: Right . D: Yeah , then they have to pick it up and then activate it and then Yeah . D: That's true . A: Okay . C: Right um what are the other options ? A: Uh there's solar power . B: Uh , solar power will w also not be a good idea , because then they have to keep m their mobiles outside in solar energy , and the days when there is no sola sunlight Yeah . A: Um . C: Yeah . A: Yeah . C: I'm I'm with uh Raj on that , I think , you know , I've got I've got no I've got a north facing house , there's not really ever sun coming in my window . A: Okay , so probably just Mm . B: Yeah . B: What we w yeah . D: But w like just normal light ? B: I think we should a rechargeable battery will be a good idea . C: Oh that's true . B: They can they can recharge it . C: I mean I w I w uh that idea that I thought um just on the basis of like ridding them of batteries and that kind of bother is having a , yeah , having a rechargeable stand , so that not only it doubles as a stand , but um for using it as uh recharging it , but also for using it as sound recognition . D: And we're a very environmentally friendly company , aren't we as well ? B: Yeah . D: Yeah . B: Yeah . D: Yeah . A: 'Kay . D: Like like a hand like one of those portable phones kind of thing . C: Yeah that kind of thing . B: Yeah , that's Yeah , exactly . A: Okay . A: So uh a rechargeable battery . C: Yeah . B: Yeah . A: Okay . C: Rechargeable . A: Um the user interface , the buttons , I guess we talked about this already . D: Mm . C: What's chip on print ? A: Um . C: What's Sorry , never mind . A: Hmm ? A: Uh th the uh the electronics um , basically the more features we add um Oops , this one . A: So the more features we add the fancier chips we need to buy and put in , which adds to the cost as you can expect . D: Mm-hmm . D: Mm-hmm . A: Um . A: But uh I think we can keep it all under budget . A: So uh yes , so the speech thing you said our our techno our research and development department came up with some break-through . D: Mm-hmm . A: So just in time . C: Yeah , and if we if we're just having buttons and the speech then we're getting our cheapest option of chipping . D: Just in time . A: Right , right . C: That's good . C: Uh woah . A: Yeah , and keeping the L_C_D_ screen out . C: Okay , we're we're kind of uh we're kind of um Excuse m I've just deleted that whole thing . C: Um we're kind of running out of time , so if you could Uh . C: Was that you ? C: Um that was your bit's covered , I just dele I just accidentally deleted what I was supposed to say next . A: Huh ? A: Oh yeah that was that was it . B: Uh excuse me , Bri You just touch the pad , yeah . C: Um , yeah . A: So control F_ eight , right ? C: Oh , yeah . D: Yeah , mine seems to have turned off . D: I can't do anything . C: And I just touch the pad . D: No . B: No ? C: It's actually shut down . D: It's on , but there's nothing on the screen . C: Okay , um now what we have uh our next meeting's in half an hour and what I would like you guys to do is work on giving me a model in clay . A: Try uh flipping the screen down . A: 'Kay . A: Oh , I get to do it , too . C: Yeah . D: Cool . C: It's you guys . A: Oh neat . C: Yeah . C: So um , you know I mean , luckily we chose a nice simple shape . D: Yeah . A: Yeah , yeah . D: Mm . C: Um and further instructions will be sent by your personal coaches . D: Okay . A: Okay . B: That's great . A: Save everything to the shared documents , is that right ? C: Uh yeah , I hope I can recover this , 'cause I've accidentally deleted it . D: Yeah . B: Mm-hmm . C: Which doesn't really help me much . D: I think , I've saved mine already . C: Yeah , can you save that uh send that last one again , please , Raj , as I still can't find it on the Okay . B: Yeah . B: Uh it was under a different name . B: I will show you , in shared documents . B: Uh working components . B: Oh , you didn't get that . C: No . B: I will send new . C: Okay , thank you . B: Uh I'll put it in shared documents , again . C: Um yeah , Project , Project Documents . B: Project documents , sorry , I put it in the shared documents . C: Uh right , that's that's the that it goes there automatically if you put it in Project Documents . B: Uh yeah . C: Project Documents is on the um desktop . B: Right , that's great . B: But I cou can't open that , because it w asks uh for some username or password . A: Oh . C: Really ? B: I'll show you . A: Uh these lapel mics are trouble . B: Ts Sorry . C: Oh right , I think um Hold on . B: Uh . C: Yeah , I don't know if y it it just ca it just came up on my um on my agenda . C: S Um presumably there's clay somewhere . C: Um . C: Four . B: Yeah , that's great . C: Whoops . C: Light , light , please . C: Light . C: Right , there you go . B: Yeah , th thank you . C: Yeah , quite . C: And we're using this our basic chip set , so it's all good . B: Oh sorry . A: Are we done with our meeting ? B: Uh excuse me , Brian . C: Um I think we're almost done , yeah . B: You have to keep your pen separate , because I used your pen . A: Yeah . C: Oh oops . C: Sorry man . B: S Hmm . C: Uh okay , still didn't manage to get down all the last bits so we had rechargeable and Uh . C: Apples . C: Mm-mm-mm-mm-mm . C: 'Kay , so we came up with that , that's okay . C: What's supplements ? C: Supplements . C: Uh uh . C: See . D: Cool . D: Fun . C: I shoulda something like that . C: If I kn see I I knew that . C: I shoulda sort of engineered it so we k ended up making a diffi difficult shape . C: Just for cruelty . D: Yeah . B: Hmm . D: Star fruit . C: I wonder if they mean like literally make it , sort of buttons and everything . B: So sh should Should we leave now , Brian ? D: No . D: Oh yeah , we can do buttons . B: Or we are going to discuss something ? C: Um . C: Uh no , I think that's us our discussion over unless anybody's got questions or confusions , 'cause I'm confused . D: No I'm good . B: Yeah . C: Huh ? D: Okay . B: Excuse me . C: Um uh we'll probably get questionnaire in a minute , it's a There we go . D: Mm . B: Sorry . B: Thank you . B: Yeah . C: Warning , finish meeting now . B: So . C: I rounded it up far too fast . C: Um . C: Where are we going ? C: My Documents , that's not what I want . C: My Project Documents . C: There we go .

The Marketing Expert presented the results of a market survey that indicated users' most important preferences in remote control features. He discussed trends in fashion that should be incorporated into the prototype design. The User Interface Designer compared the designs of several competitors' remotes to decide which features should be used in their own design. She discussed using voice recognition, an LCD screen, and color to make the device easier to use and to improve its look. The Industrial Designer went over all of the internal components and materials that will be incorporated in the design. He gave a layout of the placement of the components in the device. The group decided to use a rubber or latex material to give the device a spongy feel. He discussed the color and shape of the remote with the group and the placement of the components on the device. The group discussed colors and shapes further, and decided that the remote will be yellow, and perhaps having a fruit-inspired shape. The group decided to use a rechargeable battery and recharging stand. The Project Manager instructed the User Interface Designer and the Industrial Designer to construct the prototype. The User Interface Designer and the Industrial Designer will build a prototype out of clay for the next meeting. The remote will feature a rubber or latex casing. Several shapes will be designed and shown to the public so that the most popular shape is chosen. The remote will be yellow or partially yellow and have an organic shape. The remote will feature speech recognition. The remote will be powered by rechargeable batteries and come with a recharging stand. The group had difficulty deciding how to incorporate the company's yellow color and the fruit and vegetable trend into the prototype design without the remote seeming overly gimmicky or childish.

B: Mm uh . D: We're the first . B: Mm . B: We're the first ones . D: Marketing Expert , yes . A: Mm . A: So you found your spots . D: Yes . B: Move to the meeting room . D: Bling bling . D: Yeah . B: Okay . D: Right . A: Okay . D: Uh where has my screen gone ? C: Hi . B: Hello , good day . C: Oh yeah , we have to talk in English , huh . D: Hmm . B: Yep . D: Yeah . D: My screen is gone . D: Oh . A: It's called black . B: Kick-off meeting , wow . C: I'm afraid I'm a bit slow for this stuff uh . B: It's uh looks uh nice . B: Hmm ? A: Okay . C: I'm afraid I'm a bit too slow . C: I don't know how much preparation you guys did , but not a lot . B: Yeah . D: Yeah . B: No , it's it was uh not enough . A: You see this beautiful presentation . D: Yeah . D: Very nice . A: Okay let's get started . D: Yeah . A: Uh I sort of prepared this . A: Uh opening acquaintance , tool training , uh how to use the things here . D: Mm . A: Uh project plan discussion , and yeah then the rest of the meeting . C: Mm-hmm . A: Um we're supposed to develop a new remote control , that's both original , trendy and user-friendly . A: So , hope you have good ideas . A: I don't . B: I did my best . A: Um we're work we're working uh from top to bottom . C: Not yet . A: Uh functional design , then we do some in individual work , then we have a meeting to discuss the results , etcetera etcetera . A: And at the end of the day we should have a prototype drawn up . A: Uh we have available the smart board and the whiteboard . A: Um uh we should take some practice . A: I have some instructions now to do that . D: Yeah . A: Uh well you know how to the documents work . A: So Uh this for toolbar . A: You see it next . A: Um we have a pen . A: And we can use this pen to perform . C: Operations . A: Yes . A: So It doesn't always work . A: Yes . D: Yeah . A: Okay so you can draw . D: Draw . A: Okay and in the format menu you can select colour and line width , etcetera etcetera . D: Alright . D: 'Kay . A: Okay ? A: Uh Okay . A: Each of you can uh take some practice and you should draw an animal . A: Uh you should explain Uh with different colours and with different pen widths . A: And you should explain why you draw that particular animal . A: So , Julian . B: Okay . D: Don't take up too much space . B: Um yeah . C: Different pen widths , how do you do that ? A: Uh with the format menu . C: Oh okay . A: And use different colours etcetera . C: Are you serious ? A: And what's that supposed to be ? B: It's a giraffe . D: Should it be one Giraffe's yellow . B: Yeah . A: Oh yeah . A: Oh yeah four legs . B: Okay . A: Uh-huh . B: Uh it needs some uh some yellow uh Oh format . D: Can you use one blank sheet per drawing ? D: Or so y you must save it at the end and then Okay , then m make a new one . A: Yeah . A: Yeah you can press the next button , which is uh yeah . B: That's some spots . A: I'll show you . C: I in the file option menu . A: Yeah . A: In file menu . B: No . C: How much time do we have to draw anyway ? C: 'Cause I can take forever on this . A: Yeah . B: Okay . B: Do I have to explain uh why I chose this uh this animal ? A: Yeah . B: I think it's a it's a great animal . A: What is it ? B: It's a it's a giraffe . A: A giraffe okay . B: Yeah , that's a Um Okay I'll will give it an uh an eye . A: Yeah I see a long neck but Okay . D: It's more like a dinosaur . D: Uh . A: That's nice of you . B: Hey . B: Come on . D: Some leaf to eat . A: Okay . A: Yeah pretty good . A: Uh could you press the next uh Okay . B: The next ? B: Yes . A: Then uh . D: Yeah . B: Here you go . D: Thanks . B: Hmm . D: Yeah . C: Is this part of our a acquai or introduction to each other ? A: Yeah sorry , introduction and get acquainted and That's the idea , so Yeah it's a bit slow , so Yeah . D: Uh Yeah . C: Alright . C: Uh . C: Your line broke . D: Alright . D: It's not that fast . D: Yeah . D: I see . D: It misses the spot . A: pressure . C: I'm guessing a turtle . C: No . C: I'm kidding . D: I say good guess . D: Uh Because it's slow . A: Why a turtle ? C: Because of its shell . A: It's slow . B: 'Cause it's so 'cause it's green . A: You were slow too so Yeah sure . D: Yeah I was a bit slow too . C: Dude you're a good drawer . D: So Uh some other line uh width uh No . C: Do you have a turtle pet ? C: Uh okay . D: I dunno . D: Does it have legs ? C: Yeah yeah yeah . D: Yeah ? A: Yeah not exactly legs but More like fins or Yeah . C: Stumpy stuff . D: It's more like a tank . D: Yeah that's fins but I don't know where . C: They kind of l look like mole legs . C: With sharp nails on . D: Some spots . D: Ah some eye . A: Yeah it's l looks very friendly . D: Yeah that's a fr friendly turtle I guess . D: Yeah well I think it's uh fair enough . A: Yeah okay . C: A little tail maybe . D: Right . D: I don't know what the position is . D: Does it have ears ? C: Uh no . A: No . D: No . B: No . D: Oh okay . C: The little holes maybe . D: Can you erase ears or Yeah ? A: Yeah yeah yeah . A: There's a a gum , gum to . D: Alright . D: Eraser . C: And why did you choose this animal ? D: So I dunno . A: He said it was slow . D: I it just came into my mind . D: So there's no particular reason I pen . C: Alright . A: I like it . D: Yeah . D: Well I'm guess I'm done . A: Okay . D: That's my turtle . A: Your turn Niels . C: Alright . D: How to select the next or here . A: The next yeah . D: Yeah . D: Here you go . A: Makes new paper . C: Colours were under format right ? A: Yeah . C: Let's see . A: Orange . C: How am I gonna do this ? C: Um Mm uh . B: A rabbit I think . A: Kangaroo . B: Kangaroo . C: Not quite actually . B: Fox . D: A fox yeah . D: Firefox . A: Dog . C: No . A: Cat . C: Aye . A: It's a cat . C: It's a cat . B: Mm . C: Not quite yet through . D: A cat who had an accident or Yeah . A: Why a cat ? C: Uh yeah I dunno . C: They're my favourite pets . A: You have some uh ? C: Uh I have colour already . C: Yeah I'm not so good at drawing with this kind of st Oh shit . C: Um Excuse my language . A: The pen , yeah . A: Sure . C: I don't know how to draw its face . C: But you get the idea . C: It's a cat . A: Yeah . C: It's my favourite uh pet animal , 'cause they're cute , they're independent and cuddly , I dunno . A: Alright . A: Okay . C: That's it . C: Or do I need to use more colours and Alright . A: Yeah . A: I think it's okay . A: You get idea right ? C: Yeah . A: Okay um we have a financial aspect to this project . A: Um we can sell them at twenty five Euros . A: Uh the aim is to reach uh uh to sell as much as fifty million Euros . A: Uh that's quite a big amount of money . A: And the production cost should be the half of the selling price . C: So we have to s Yeah . A: Okay now it's time for some discussion . B: Okay . A: Uh Yeah . B: What uh what uh do you want to discuss ? A: We should get started . B: Yep . A: Uh I'm taking notes . D: Okay . D: Great . A: Um we each have a specific task , as I saw in my mail . C: Mm-hmm . A: I didn't know if you received the same mail . D: Yeah . A: Yeah ? D: Yeah . C: I guess so . A: Okay so the um uh this industrati Industrial Designer should produce a working design . C: Yeah . A: Am I correct ? C: True . A: Okay . A: Uh the User Interface Designer should specify the technical functions . A: Right ? B: Yep . A: Yeah ? A: And the Marketing uh Expert should come up with user requirements . D: Yeah . A: Uh did any of you already do some work on this part or Mm-hmm . C: Well I started making an overview for myself , um what I had to do , 'cause we have three design steps and in every step I have a s specific task to perform or whatever . A: Mm-hmm . C: So I had to uh , I dunno , make an overview for myself about what I have to do , and kind of let it work in to get ideas about well how I have to fill it . A: Mm-hmm . A: Mm-hmm . A: And do you have any ideas about the product uh so far ? C: Well I started I started with the first phase , I think was the functional . A: Mm-hmm . C: And uh let's see I had to focus on the working design , which you said . A: Mm-hmm . C: How does the apparatus work ? C: And well I basically had two points . C: Uh according to the coffee uh machine example , I have batteries to supply energy , and we ye use button presses to activate or deactivate certain functions on the T_V_ . D: Yeah . A: Yeah . A: Mm-hmm . A: Okay . C: And that's basically all I have so far . A: Yeah I got another point . A: It uses infrared light to communicate the signal to the T_V_ apparatus or stereo . B: Yeah . B: Wireless uh huh . D: Yeah . D: Yeah . C: Alright . C: Yeah . D: So that's very common . B: Uh it's uh some buttons for for the on off function . B: You d you already told that . B: And for the changing up to the to all the channels and changing the volume . B: That are the the basic options for a remote control . C: Yeah . C: Yeah I kept it global 'cause that it activates or deactivates specific functions , 'cause I wasn't thinking yet about that . B: Okay , yeah . C: I mean , you wanna ch ch flip the channel but you might wanna use teletext also . B: Yeah . B: Yep . D: Yeah . C: I dunno what the word is in English . C: Uh Yeah . A: Same I believe . D: Yeah . A: Uh and what did the Marketing Expert do ? D: Uh well from a marketing uh perspective , um well the function des design phase uh consists out of the user requirements . A: Mm-hmm . D: Um what needs and desires are to be fulfilled ? D: So there are a few means to reach that um by by doing research uh to see what existing products are there out in the market . A: Mm-hmm . D: I mean , what functions do they have . A: Mm . D: Um especially what are their shortcomings ? D: Are there any new functions uh which can be added to our product ? A: Mm-hmm . A: Mm-hmm . D: Um therefore we have to to do some internet search . A: Yep . D: For example for um well what kind of applications do current remote controls support , and what are f featur features of uh current and future televisions ? A: Yes . D: So we can see uh what needs to be supported . D: Um and we can interview current users and future users . D: What w what would they like to see uh on a new remote control ? A: Okay . A: Okay . D: Um especially for future users , uh I'm thinking of early adopters , because they they use new technology first , and they play with a lot of tools and stuff so maybe they have some good ideas to uh to add . A: Mm-hmm . A: Okay . A: And you can get that information ? D: I think I can get that information , yeah . A: Okay . A: That would be very handy . D: So yeah . A: Um but have you any idea so far as what uh the user requirements are ? D: No n not specifically . D: More to how to get them and Yeah ? A: No ? A: No okay . B: I got some uh requirements it has uh it has to be user-friendly . A: Yeah ? D: Yeah . A: Of course . C: Obviously . B: Uh really easy to use buttons , not not uh very small buttons , but not the the also the big big buttons , but just normal buttons . B: It has to be a small unit . B: It has to be uh yeah , you can take it with you uh everywhere in in your house . B: So it has n has not to be l yeah , gigantic uh machine . A: Big , mm-hmm . D: Yeah . B: Uh and a and a good uh zapping range . A: Uh what do you mean by that ? D: Yeah . B: Uh the distance uh from your television to your uh remote control has to be , uh yeah um yeah , quite a big distance . D: Yeah . B: It has to be capable for zapping uh Yeah . D: From the other end of the room or something ? D: Yeah . A: Okay um Well I don't think I have anything more to add at the moment . A: Um I think the best is to go to work . C: Whoa . C: Is that you or alright . A: Yeah . A: Okay . D: Any more points to discuss ? A: Yeah . A: I think we can go ahead with what we have . A: I will summarise the things we discussed and put it in the project folder . A: Uh the use of the Industrial Designer can work on the working design , etcetera etcetera . A: And it seems you get more information by email . D: Alright . A: So that was it for me . C: Alright . B: Okay . D: 'Kay . D: Thanks . A: Uh Yeah , in the project folder . B: Are you going to put the the notes on the Okay . D: Yeah . D: The pro okay . A: Yeah . C: Alright . A: I'm writing very fast . B: Yeah . D: Yeah . D: Okay . A: Hope it's readable . D: Uh . B: Yep . A: Okay um anything more you want to add to the discussion ? D: I guess so . C: Well no I'm just a bit wondering what we're gonna do the next uh session ? B: Yeah . B: Do we only have to to do uh phase one , the functional design uh ? A: Yeah . A: Because then we have a Yeah . B: After that we are going to the conceptual uh Okay . D: Yeah . D: We're just working the three phases . A: Y you do some individual work , we have meeting , individual work , meeting . A: And at the end of the day we have a final meeting . A: And then I have to prepare uh I have to defend our design , so make it good . C: Yeah okay . D: Okay . C: We'll do our best . A: I depend on you . D: Better make it Yeah . C: I am gonna work on the conceptual design already 'cause yeah it's fairly important to know what kind of components we want to put in . A: Yeah ? A: If you can mix it it's okay . A: Mm-hmm . A: Yeah . C: Do we I mean , is it gonna be a multimedia control centre ? C: Do we want to be able to use the video recorder with it ? A: Yeah . D: That is my question also because like new new functions Requirements . A: Well I think that is the user requirements part . D: Yeah . A: As to what they want . C: Yeah . C: True . A: Uh do they want all those functions on that small Yeah . D: Yeah . C: But but we need good communication about this stuff , 'cause I have to f put the components into the design . D: Unit . D: Yeah . A: Mm-hmm . B: I would first m Yeah . C: So if I don't know what components to put in , it's kind of hard . D: Yeah well I I was Yeah well like l li like some like some some remotes who are out there , which I know , there's one button which is very easy to switch between devices . A: Yeah I understand . B: I I think we have first to start with the basic functions and we can uh expand them . A: You can always add a few Yeah . B: Yeah . D: So you can switch to your video and then the same buttons control your video . A: Hmm , the C_D_ player . A: Yeah . B: Yeah . D: And another function I'll think of switch to your media centre , because that's getting very popular . C: Yeah so Okay . D: And then use your Windows media centre under your T_V_ with the same remote control . A: Yeah . D: So with the switch , one single switch S Yeah records and stuff like that . C: Yeah I I know what you mean , but you'll ne need several other buttons for a video player . A: Okay . C: You need a play and a forw fast forward and a stop function . A: Mm-hmm . C: And you you don't need that for a T_V_ . A: Okay . D: No . C: And and for a t uh teletext you need additional buttons as well , so I kind of need to know what we uh need . A: You need additional yeah . B: Yeah . D: Yeah . A: Yeah . A: Uh Yeah . D: Yeah . C: Whatever , I'll just put my ideas in uh in here and then we can discuss it with the next uh meeting . D: In the project uh Yeah . A: Yeah . A: We could just start with the assumption that's only for T_V_ and video . A: And um reserve the possibility to add other features . C: Okay . A: So we have a basic starting point and you can always extend that so make sure it's extendible . C: Okay . B: Yeah it it has yeah it has to be user-friendly . D: Yeah . C: Alright . A: Yeah . B: So it's hasn't it's yeah . A: Th the least amount of functions possible so it's easier to get to know how it works etcetera . B: Yeah . B: Okay . C: Yeah . B: Yeah . C: I understand . D: Yeah . C: Yeah . A: Yeah ? A: Okay and uh I'll see you again uh when the computer tells us to . C: Alright . D: Yes . C: Yeah . B: Can we leave now or Mm . D: Half an hour . A: Yeah , you're di dismissed . C: Thanks . D: You're fired . A: Not yet . D: No . C: Alright . A: Okay . D: Alright let's move on . A: Let's see what we got to do . D: Yeah . C: See you later . D: Yeah see you later . B: Okay . A: Yeah . B: Good luck . A: Yeah . A: Thank you . D: Well good luck .

When the meeting begins the project manager lists the agenda and then describes the project, which is to develop a new remote control that is original, trendy, and user-friendly. The group practices using the smart board by choosing an animal to draw and then explaining why they picked it. The project manager goes over the product budget and they proceed to have discussion. They each identify their individual tasks during each phase based on their role in the group. They briefly discuss characteristics of a desirable remote, including medium size buttons, small unit, and work within a good zapping range. The team again discusses their individual responsibilities and move on to ponder whether the remote will be multifunctional or only for the TV. They decide to first assume it is only for TV and video, but allowing the possibility to add more features. They close the meeting upon establishing what each person will do. The interface designer should specify technical functions. The marketing expert will come up with user requirements by doing internet research. The industrial designer should produce a working design. They will receive more information by email The product will be sold at 25 Euros. The aim is to seel 50 million Euros. The production cost should be half the selling price. To get started they will assume the remote to be for TV and video, and reserve the possibility to add features.

B: . B: . D: . A: Okay , welcome to the detailed design meeting . A: Again , I'm gonna take minutes . A: Oh , we're gonna have a prototype presentation first . A: Uh , who's gonna give the prototype presentation ? A: You two guys ? C: Yes . A: Okay . A: Go ahead . B: coffee . C: 'Kay , we've made a prototype . C: Um , we've got uh uh our aspects from the last meeting . C: Uh , especially we looked at the form , material and the colour . C: Um , we've uh drawn here the p prototype . C: The logo is uh is uh is pretty uh obvious to see on the on the remote control , but it is necessary when you want to build your uh company f to a level higher . C: Um , our interface elements , there are shown in the in the drawing . C: Maybe you can uh point them uh The functions . B: Uh , well the uh all the functions are discussed uh I think the most of the functions are uh uh obvious . B: Uh , it's a little bit . B: Uh , power button . B: Uh then the the the nine uh channels . B: Uh the volume uh uh at the side , and the other side is the programmes . B: And then we had uh just uh two buttons , we place them in the middle , uh the menu , and for the teletext I thought that was th Oh , the mute button . A: Oh no , the the the mute button misses now . D: Alright , I Yeah . A: Do y do you did we want to have a m mute button ? C: But uh that It's uh here then , in the middle . B: Yeah . D: Alright , and uh you gotta point out which is the volume um uh button and which is the programme button . A: Huh . C: Yes , um we've disc Most of the users Yes , y there there will be a p a little a little P_ on that and a little uh yeah . B: Well , yeah mo uh mo Yeah , well most of them are right-handed . D: Yeah , but you you gotta make it clear on the on Yeah , and a and a triangle on that . B: Yeah well , I don't have time in uh anymore on the Oh yeah , just progr programme above , I think . D: Yes . D: Next to that I kinda miss a zero actually . A: Wait , there's was one thing I wanted to ask . A: Uh , there are different ways for remote controls to uh do uh like uh d I call it teens and twenties . A: Uh , y th th th the two numbers . C: Yes . D: All n no , that's um kinda dependent on the television . B: Yeah , true , yeah . C: It's a television . C: Yes . A: Yeah , but do we have do we need extra buttons , for example some uh some have to Yeah , but you don't you don't actually need them , becau b l a lot of remote controls work that y when y that you when you fir you push the one first , then you have a couple of seconds No , I don't think so . B: Uh Uh I think so . D: I think Yeah , I think you should add A cross , or whatever . C: Yes , yes , you have you have a lot of standard buttons that has to be uh on it , uh th with the one and a double uh uh yes . B: Zero ? B: May maybe here ? D: Yeah , line . B: Yeah . B: And then a second . D: No , that's dependent on the television . C: Yes , you have televisions , then you have to , you know , you have to uh press Yes , but but a lot uh Yes , but some televisions don't accept uh that that No , no , but s Yes , but some some old televisions uh you have to uh click on uh a special button , uh then you go to a a next level , you can push two buttons . D: I do know so . B: Is it depending on television ? A: Nah , I don't think so really , because you have a I know some remote controls that don't have these buttons , but you still can , know , obviously you can still select the twenty uh a number in the twenty or in the ten . D: Yeah . D: Yes , but uh uh no uh remote control nowadays are um they come with the television . D: Or actually , the other way around . D: But Yeah . A: No , I think uh I really think it's n because you can when when you put a button on it with like one and uh then a dash , it's the same thing as when you just push the one , because it i it first gives you the functionality of that that uh separate button you also had to uh apply . D: Yeah , well but su If No no no . A: Yeah , because that's i it's for television . A: It's exact the same thing . D: So some television respond differently . D: Look , if uh i i Yes . A: No , listen listen . A: When you push the button , the remote control gives a signal . A: I in th in the first place it gives a signal which it would also send when you put a separate button on it . D: Yes , that's true . A: The one with dash , that signal gi and when y whe when you don't push another button on the remote control within five seconds , then the remote control gives a signal for channel one . B: Yeah . B: True . D: No No , it it it works uh if you haven't got uh a special button for it , uh if you push a one , then on your television there will appear a one and a a line , which is an empty space . A: I think it works that way , really . A: Yeah , but it's exact the same that w would appear when you put a separate button push a separate button . A: Yeah , but you don't underst uh you don't understand my point . D: Yep . D: True . A: I think it's exact the same thing when y No , but then they would a would also support that button , because it's the same thing . C: You want Yes , but some television don't support it . B: But the ex Yeah . A: Listen , with that that's that special but button you're talking about , eh ? A: That's just a signal to recei ju they send a t signal to the v tv T_V_ that they have to put a one in on your screen and a dash , which you can pu so you can uh still put another number on it . A: When you don't have that separate button , and you push y one , it's exactly the same thing . A: Do y you the remote control gives that same signal as it would give when you only had Yeah . D: No , s some some televisions need the input first uh and and you c No , that's not true . C: No , a remote can Yes , so they need no , they need No , but uh Yeah , it And the button for the SCART uh audio video uh external input . A: But you give the input . A: You push the one . A: That's the same thing as the button with the one and it yes it it is . D: It's simply not true . A: Think about it . D: It's simply not true . B: You uh you can wai when you push the one you can show on the telly a one and just a dash , and then wait uh two uh seconds or something We'll discuss them in the usability lab . D: Uh No , remote control doesn't give signal after five seconds . A: And it's the same thing what happens and a g remote control gives another signal after five seconds that is just one . D: Remote control is a stupid thing . D: If you push a button , it sends it immediately to to the television . A: Yeah , that's true . A: Yeah , but I m uh but it's I I know for sure that some televisions that w th th the remote control supplied , only ha has the c these buttons with a one and a dash and a two and a dash , but when you use a bu a n remote control that doesn't sport these buttons , it still works . A: But okay , we we'll impl No , we'll apply them then for now . D: No , definitely not . D: Definitely not . B: Uh eva evaluation . B: I don't know uh I don't know if if it's it's necessary . A: Yeah , app just apply them next to the zero , the one and the two . B: Yeah ? A: Yeah , I think so . A: Yeah , for now , if we don't know for sure whether Yeah but okay . B: Okay . D: Yes . B: Ach . D: Uh , you can access that uh via zero , and then minus , I guess . A: What I said about uh the remote control sending another signal , that that might not be true , but I still think i it it all T_V_s in some ways support it , I don't know . D: Yeah . B: Yeah . C: No , no . A: I think it's more c is m maybe we don't uh we both don't really understand how it i how it really works , but I think there's more to in than wha than what you just said . C: Uh , remote control sends one signal at one button uh press . A: I do think that uh m T_V_s support mur multiple kind of remote controls . C: Uh , some N some televisions when when you want to go further than uh ten No , you have to you have to uh give the television uh two or more signals . A: M Th won't work wi with uh to have that special button . C: When you uh press one button , you give one signal . C: And the older televisions need more signals to go a level higher . C: But When you make the technology that that it will uh give more signals , it could work , but Just a basic idea of of of the most uh most y most common uh and simple uh operations on the remote . D: Yep . A: Okay , well we'll see . D: Okay . D: I kinda miss the docking station . B: Yeah . C: Yes . C: It's here on the We came uh Yes . B: Well it yeah , uh there's nothing I think it's pretty basic , the the there's no fu there's one there's one button , that's wha there's there's there's one function and that's n the one button when you want to find it . D: No nothing really trendy about it . C: But maybe we can maybe we can make the docking station uh uh a bit standard for for uh the other products we sell , because Real Real Reaction sells more products than only remote controls . D: The button . D: Yep . C: So maybe we can uh use the docking station , for example , uh M_P_ three players or or uh uh hearing devices . D: I think that's very difficult , because of different shapes of uh uh devices . C: Yes , but when you put that same volt voltages on it , you can put uh when the when the when uh o the the the lowest part of it , when it's o the same as the other products , you can put it all on the same uh Yes , but we can make No , we can make uh make the most lowest part all the same . D: Yeah , of course . D: Mm-hmm . D: Well it it got it it has got to fit into the shape , of course . D: The technology and the voltage can be the same . D: That's uh that's true . D: But uh i if you all make the m having a bottom like this , then they all fit . D: Yeah , that's true , but uh Yes , but uh I I g Shouldn't it fall then ? C: When when the the recharger has a has a bit what points out , we can place all on top of it . C: Just have to be big enough for the biggest No , when you make it large enough no it it will not . D: It isn't going to fall down ? D: That's a bit uh yeah , I think No , but if if like this , I'll I'll point it out , if you got uh a a a base a base like this , I won't draw it really . C: But then it's a little bit But it's just an idea . D: If you got a base which is uh as big as this Yeah sure , but if you got if you got a tiny player , it can Yeah . C: But it's flat it's flat as as this , so we can p make all the products as flat as this . B: You can . B: But i i i it's backwards . C: Yes , but when you make uh uh a bit of big Yes , little holer littler Uh , little products go deeper in it . B: But it's it's backwards . B: It's leaning . B: It's leaning backwards , I think , in the in the docking station . D: Uh , wha what you could do if you uh from the bottom oh , right , help . B: That's text . A: But Well let's ha let's talk about the docking station later , because uh maybe we have we have to uh consider the docking station anyway , because we have some uh cost issues still to come . D: Uh , you could make like a hole in it , you know , of uh in in the Yeah . D: That i that is possible , yep . D: Yeah , sure , you're right . C: Yes . C: And uh uh the f the look and feel would be great on this uh remote control , because uh you always uh will uh pick up the remote control in the in the smallest uh area . D: Oh . A: But we have to look n I don't know . D: I don't like the colours . D: Mm-hmm . A: Yeah . C: Then your uh left thumb of uh your right thumb is uh near the programme uh button , which is the most common used uh function , and all the other buttons are available for your uh thumb . C: So it's it's it's really good design . A: Okay . D: Yeah . A: Yes . D: Alright . A: That's it ? C: Yes , uh on the side uh there will be a strip of rubber , and in the middle uh there is uh a hard uh a hard material , a bit hard plastic with a light uh behind it . D: The light . D: Okay . D: And other lights ? A: I think added lights are gonna be a problem too . C: Yes , we can make also n neon lights on it , or or the buttons that can make uh light on it . D: No , o on the on the front . D: Yeah , okay . D: Maybe the uh the logo . C: Yes . B: lights ? C: But , it will also uh uh use batteries , and do we want to The all the aspects of the interface buttons were uh Yes . D: Yeah , why not ? D: Of course . A: Okay . B: Mm . A: For now , uh this is uh is good enough . D: Okay . A: Yeah , what was uh on the Okay , but in the oh yeah , the colour , because we're gonna use uh one colour for the the plastic enclosure and one colour for the rubber , isn't it ? A: Then we're gonna do the buttons in the i are we're gonna have rubber buttons . A: And they're be a they'll be in the same colour as the rubber on the side . C: Yes . B: Yeah . D: Uh , in the same colour as the side . B: Yeah . D: Yeah , I think I think that'll be good . A: Okay . B: Yeah . A: And I think we should use a a darker colour for the um plastic , and maybe some more m brighter and flashy stuff Yeah , we'll talk about the lights later . B: Yeah . C: Yes , maybe we can use on the on the lights on the side we can use uh uh multiple uh lights , so it will uh Yes . D: Yes . A: 'Cause I also don yeah , it's depends on the costs and such . D: Yep . D: Yeah . A: But uh , and we have to agree uh upon the exact colours , but may I dunno if that's important , but we'll talk about that later . A: Okay , for now this is this is okay . D: We will . A: Um , the next p y you gonna give a presentation too ? A: Uh , I have to see the agenda . D: Well , uh yeah , I I'm gonna do something right there , yeah . C: No . A: Detail design . D: We gotta do that on the right the most right-most screen , because the leftmost Yep , that's me . A: Evaluation criteria . A: Okay . B: Okay . D: Alright . D: I will be needing that image , so leave it please . D: Um Go away . D: Right , we're gonna evaluate that design according to a few points . D: Um , we g the four of us are going to do that um together . D: I wanna have a colour over here , come on . D: Right , the remote is not ugly , a bit weird sentence , but the positive things has to be on the left , so I said not ugly instead of ugly . D: Uh , what would you say , we we gotta give points to uh to all of these to evaluate uh that design , and please forget the drawing skills of these guys . A: Okay . D: The remote control is not ugly . D: How do you feel ? A: Yeah , I think four maybe would be appropriate , because it's Yeah , maybe it really depends on taste . A: Uh , I mean it's kind of , our design . A: It's so if maybe a lot of people find it really ugly , you know , o other people find it really cool . D: Yes . C: Yeah . D: Background colour . A: I don't know or uh I don't know how you Casting . D: How do you guys feel ? C: I think I think the the fronts will give it a more uh uh uh less uglier uh side , because you can uh make it in your own yes , you can make it in your own uh more to your own personality or or house style . A: Yeah . D: The different designs . D: Yes . B: Yeah . D: Okay . A: Yeah , but we d we didn't we're we're not planning to use fronts , I believe . D: No , not not fronts , but different designs . A: With a colour a co a colours . B: No , not fronts . B: Different designs . C: Yes . A: Oh , okay . D: And that's still uh uh , yeah , is is uh is a little personal touch , I guess . B: Different colours maybe , yeah . A: Okay , but Oh , maybe we should do three or something that w you know , our Yeah . D: What ? D: Yeah , wha wha what would you uh guys uh think ? C: Or forty . D: Personally . D: Personally . B: We can make it a one . D: Yes , but what is it ? C: I think two or three . B: Mm yeah . D: Guido ? B: I agree . D: Two or three . B: Um , I uh I go for the positive . D: I was I was thinking about three , so I guess three is uh a bit uh oh , what am I doing ? B: So I go for two . A: Uh , I was thinking about four , so I think three is uh Yeah well , let that let's make that a one . B: Okay , three . D: I'll mark it . D: The remote control's uh uh that n makes uh zapping easy . B: Yeah . C: Yes . B: Two . D: Yeah ? B: One . B: One . D: Antek , you agree ? C: Yes . B: Okay yeah , I'll I'll agree . C: Yes . D: Yeah . A: That's one thing for sure . D: You're not Antek . B: I'm the I'm the usability , so Yeah . D: I totally agree . D: The remote control the remote control's relevant buttons are prominently visible . C: Yes . A: Yeah , two or a one , I guess . B: The Well Yeah , well menu Yeah , maybe . A: It's something we really put work into . D: Yeah , I yeah . D: I would say a one because uh every button is uh uh relevant . C: It's all about the buttons . D: And our oh yeah , it's a b yeah . D: Yeah ? D: Alright . D: That's a one ? D: You agree ? A: Yeah . D: The remote control hasn't got too much redundant or unneeded buttons . D: I think we totally succeeded there . A: But Well maybe a two , because of the menu button or something . D: Oh Yeah , that's true . A: And telete Yeah , we don't know if the uh they're necessary . D: That's true . C: Also , the the the buttons of the one , the two , the the digits , o they're used uh uh Can yes , three , two . D: the the yeah , m well , you d you've got a point . A: I think a two . B: Yeah , true . B: Yeah , I agree . A: Came a long way , but not we didn't not uh No , w w it can also always be more simplistic , but two is yeah . D: Two or three ? B: Mm two . D: Two ? C: But you can't make a remote control without them , because Yes . D: Antek . B: Because we got Well . D: Nay that that that's true , that's true . D: They're definitely needed . D: So we put it on a two ? D: The remote control has got a really trendy look . C: Yes . C: A one . D: Maarten . A: Yeah , uh a t I think a two . A: Yeah yeah , y i it's hard to say from this picture . D: Yeah . C: We we've tried to make it uh the the best trendy look uh ever . B: Yeah . D: Ever , yeah . D: Guido . A: But I do think it's more But I do think that it's more trendy than beautiful . B: Uh , I will I will make it a three , because uh yeah . B: I I th Yeah . D: Yeah , uh I agree . C: Yes . D: I agree . A: So so I think maybe it has to score higher uh on this than on the A th a three . B: True , yeah . D: I was planning to give it a two , uh where I give the not ugly uh oh , yeah , that's true . D: You agree on the two ? B: Yeah . C: Yes . A: I i uh when you compare to the Uh uh what's the difference with Okay . D: Great . D: Remote control hasn't got too much redundant or unneeded buttons . D: Uh , I copied that one . D: Well , uh forget that . D: Um Go away . D: Remote control has got innovative technology implanted . B: No . C: No . A: No . B: We're not well , maybe the the the on the side . C: No , not L_C_D_ , so . A: Yeah , but we uh you mean the rubber stuff ? D: Yeah , and the light . A: Yeah , but we have t we have to talk about the lights uh . B: And the light maybe . C: But that that's not innovative . B: But Well , six . A: And I don't u also it's also really not innovative , it's more No , six . D: Well , I g It's not seven ? C: Lights lights are Six . A: Or seven maybe , yeah . B: No , six . A: Or six . D: Why uh why not a seven ? B: Six . A: Yeah , mine is seven . C: Because we've tried to make it a little bit innovative , but it but it With the lights it it's it's kind of future But still you can retrieve it when it's when it's gone , with the with Yes . B: Yeah . D: How ? A: Uh it's uh depends on the on the maybe No , I think I think actually it's a seven maybe , but there's nothing innovative about it . D: Yeah , you think the lights are innovative ? D: Well , it's n true . D: Uh , I agree , m but I'll Yeah , you you didn't draw the docking station . B: Innovative in generally or just f original for A docking station is innova Okay . A: N no no , t . D: Yeah , it it's I think I think with its I think more m Uh that that's n No uh , well , the agenda says evaluate now , so I think we It's it's a six . C: The docking station is a is a little bit innovative . A: Yeah , I mean the dock station , but but uh , I think the the docking station , it's gonna be a kind of a problem . C: It's a part of the remote . C: And with the speaker on the there's also a speaker . A: But Well , let's leave it open for uh for us later to see what , because we have to reevaluate anyway . A: Well I i yeah . C: Okay . A: No ? A: Okay , for now it's a six or a seven uh , sev six maybe , because Yeah , but I don't I don't know if it's very inno yeah . B: Six . C: But the retrieval or the Yes , how would you innovate a remote control more ? D: That m f Yeah , for the retrieval function . D: Yeah . D: I think that's very innovative for a remote control . A: Yeah , v Yeah , more through uh like function T_V_ functionalities and no no , you know what I mean . C: To put it on your head . A: You have must be innovative technology for remote controls , but more in how you control stuff , not in how you find your yeah . D: Yeah sure , but But I d I definitely don't think it's a five , but Remote control is easy to use . A: Yeah , it's that's that's think about it la later on and uh Yeah , as a a one or a two ma uh at least . C: Yes . B: Yeah , a two . C: Yes . D: I think a two . D: Yeah ? A: Yeah , it's good . B: More two . D: Come on . D: The remote control hasn't got uh . A: No , I would have seen that one before . A: Oh , you skipped one uh Uh , here . D: I've just filled uh Go away . C: You like the buttons . D: I found twelve questions so much , but it still is ten . A: Remote control will be bought by Yeah . D: It will be bought by people under the age of forty . C: Yes . B: Yes . A: Definitely . C: In in and comparing with uh people of th of the age above ? A: Well Uh , just in general . D: No no no . D: No , just if they if they buy it . A: Yeah , a two . C: We don't know . A: Yeah , but I think I think two . C: But Yes , two , but only in c when you compare it with with elderly . D: Yeah , what do you think ? B: Yeah , I think two , yeah . B: I agree . D: Antek ? B: Two . A: Uh , that is not the question . D: No , that's no comparison . A: It's just w it will be bought by people under forty . A: Yeah , you can yeah , you can be very picky about it . D: And I don't mean two people . C: This is just guessing . A: Ah yeah , just make it we'll make it a two . C: Make it a two . D: W w Right , the rem The remote control has recognisable corporate image , colour , logo or slogan . C: When it succeeds , uh it can get a two , mu A logo . A: Oh no . A: Yeah . A: Yeah , you have make an slogan is quite obvious . B: We don't have the slogan though . D: Oh , the slogan . A: Oh the oh sorry , no , not not the slogan . D: Can we see the slogan ? B: The logo . A: Yeah , you can put that on the side if if we would like to . B: Underneath it or something . C: Yes , uh encrypted uh with Yes . A: Yeah , and I will I th still think it's gonna be a two or a three . D: Are we gonna do that ? B: A three . A: Maybe a three this time . B: Three . B: Yeah , a three . D: Three ? D: I agree . D: Because of the slogan Remote control's got a basic design intended uh for novice users . A: And uh Uh , it's a one or a two . B: Yeah , two . C: Yes . D: Two ? A: Yeah , make it a two . B: Two . D: Two . D: Alright . D: We gotta add up the scores now to see our total average . D: Four , five , seven , nine . D: Forget that . D: Fifteen , seventeen , twenty one , twenty four , twenty six . D: Twenty six . D: It's a two point six . A: It's not that bad . D: Alright , we yeah . A: Yeah , and that's mostly the inno when we uh score higher on innovative technology , we would score two , which is uh quite a great score . D: Yeah . D: True . A: Okay . A: Uh , this is was uh the evaluation ? D: This was my evaluation . A: Because I I still think that the most important part of this meeting still has Yeah . D: So We did a pretty nice job until now . D: Um , is this your Whatever . C: Is there something after this uh meeting ? D: Well , I think we gotta fill out another questionnaire . C: Or Okay . B: No . B: Okay , yeah . A: Still opened or uh Yeah . D: Yeah . A: Okay , finance . A: Because um I received uh a spreadsheet . B: Shoot . D: A five . D: A five . A: Yeah , but I uh actually don't need this presentation , I guess . A: Oh . D: Doesn't matter . A: I'm gonna open the spreadsheet and we're gonna work this out together , because I didn't really fin uh I have a . A: Didn't really finish it . A: Well , we uh We'll see . A: We'll stumble upon some problems . D: We probably will . A: I probably have already opened it here . A: try it again . A: First of all , the mm all the docking station and costs and such are not included in this list . A: But let's let's st start with beginning . A: We include one battery . A: I i uh I'll explain its Uh , the the components are listed over here . A: Uh , price is given . A: We um yeah , we we uh indicate the amount of components of the specif specific component , how much we need of them . D: The amount , yeah . A: And then uh , we'll uh calcula Don't watch the number yet . A: I don't know if it's filled in properly . A: Okay , we need one battery . A: One battery . A: I think one battery is enough . C: Yes . A: We don't need kinetic , solar cells , hand dynamo . A: A s okay , this this is a p first problem . A: Uh , I think we should know how many simple chips , regular chips Okay . C: Uh it's it's one one chip , but but you have to choose one from it . A: But Where did we find this information ? C: The simple chip is e enough I I think , but with the lights with the lights and the retrieval , it can be uh No , uh I Yes , my my my uh The the email I got said uh simple chip , but when we put in the speaker and the retriever uh device , it will uh cost a a bit more , like I think the advanced chip maybe . D: I don't know I haven't got an idea on on which we need to use , really . A: Was it I think it was uh your job in the first uh meet Uh , f your first presentation to make this clear , but then you had some t time problems . B: No . D: Yeah . A: But do you th you do you know what chip we need ? D: Yeah . D: And how do you know ? D: I mean , you got that email . C: Bec No , the they didn't know about a retriever or a speaker uh in it . D: Did it point out what to use them for ? A: Maybe you can uh look it up right now . A: Okay , but okay . A: When we don't when we leave the uh retriever and such aside , what then it would be a simple chip . C: Then it's a simple chip . A: And with the retriever , it would be an advanced chip . C: Yes , I I I s I That will be enough for future uh recommendations . D: Alright , well , point out the advanced chip for now , I guess . A: Okay . A: Yeah , but it will it will it will be cause a lot of problems . A: The sample sensor sample speaker . A: What is it m is that the speaker we were t I don't know what it is . C: I don't know it uh either . D: I don't know . A: Okay , we went for the double-curved case made out of plastic and rubber . C: Yes . A: And with a special colour . A: I guess that's what we were Yeah , I don't know about the special colour , but I think w uh Yeah , I think we uh we have special colours . B: Well , special colour . C: Otherwise , you get uh a standard uh plastic colour . D: I don't know if it's very special . B: I don't Mm okay . C: Standard rubber . D: Alright , that's okay . A: Okay , then the push-button , I was just counting them . C: St Yes . A: Uh , I think you have to indicate the amount of push-buttons we want to use , isn't it ? B: Whoa , it's a little That's huge . A: Well that's bit of a problem , because I re but I really don't understand that , because I can imagine a remote control with far more push-buttons , and it wouldn't be possible according to this uh sheet . B: No . B: We have the simplest buttons . D: No . C: No , it's only uh when you use push-buttons , it will cost that much . A: Yeah . D: I don't think so , because it says amount . C: If you use a scroll-wheel Maybe it's the kind of push-buttons . A: Ah . A: Yeah , it wouldn't Fill in the number of components you plan to use in the and the total cost I don't know . D: The the the yellow row is the amount of To n that's total of four buttons . A: I And I count them like this . C: You can have f four kind of push-buttons . C: Rubber . B: Uh , one til nine . C: You can have uh Different , yes . B: Is that one or is that nine buttons ? A: One two three uh four five six seven eight nine ten eleven twelve and thirteen . B: Yeah . A: Because Oh , this is oh , this is one , okay . A: Twelve , okay , then it would be eighteen , because uh , I uh rated them as uh um as uh uh uh separate buttons . A: Yes . A: And plus these two , f uh plus the mute button , and it's will be uh eighteen . D: I think that Eighteen . D: One two three four five , si Fifty cents for one single stupid button . C: Why is that so uh expensive . A: Yeah , I don't understand . A: Y I do I don't get the point , because it's would be s relatively so expensive , just these m small buttons . B: Is it cents , the the the fifty cents a button ? C: So , whe when you so then it It's eighty percent of the price of the of the amount of When you have the same amount of button , you have to put in wi in your carton . B: No way . A: Well , okay , well well let's make it just one . A: Here , now it's now it's already s shall we just give our own interpretation to , because else we would really have a problem . D: Yeah , exactly . D: Yeah . A: It would be impossible to make it And and less buttons than this isn't possible . D: I can't I I I couldn't understand it if it was fifty cents per uh uh per button . B: It's way No , no no . D: Really . C: Board . D: Yeah , yeah , No , really . C: And then throw it But whe I've seen one uh one remote control with only the pu yeah , only with uh page up , page down and volume , but but Uh , it's it's still for little children . A: This is the most simple yeah , it is possible , but I've never seen one before . A: Yeah , without the numbers . A: That's possible . B: Yeah , uh That's still four . A: Yeah , we could skip the numbers . D: Yeah , but I d I wouldn't want to own that . D: Really . C: They can handle that remote control , but but it isn't fo Yes , it's for it's li uh it's just for a little Otherwise , it Otherwise it would be the Special form also , it says . D: Yeah . A: Then uh , teletext would also be im impossible . B: Yeah , that's no option , that's no option . A: Okay , we'll we'll just okay . A: But then still , when we there's no room for a docking station or something . A: Tha w Le let's see th we have uh oh yeah , button supplements . A: We'll give the buttons special colour . A: We'll give them a special form . A: Uh , I think we should mark the special form thing , because it this will be some special forms incorporated in these big buttons , I guess . B: A special colour , why a special colour ? A: Because the buttons will be uh d will be matching colour between the buttons and the rubber surroundings . B: But wha what s what special ? A: I think that's the what they mean by a special colour . B: Okay , yeah . D: I don't think the special form is really true . B: Uh , yeah . A: I think all the special colour things have to be marked over here , because that's what we were planning to do , making it Yeah , special material r also , because i has rubber . D: Is it ? A: And the buttons have to be rubber . C: What is the normal material ? D: Yeah , I dunno . B: Plastic . C: Sh yeah . B: Plastic , I think . C: Classic ? B: Plastic . D: Plastic . C: Oh , plastic . A: 'Kay , but the problem now is that the There's no such thing as a docking station in this list , but we can all imagine that it would be impossible to make a docking station for thirty cents . B: Yeah . C: But we can uh sell the remote control and uh sell the docking station yes . A: Separately . B: Se no no no . C: And and but we don't have to tell it , but what we can say of can um almost make it impossible to buy a remote control without the docking station . A: Yeah , yeah . A: Yeah , but I do like the idea , but we yeah . A: It uh but it then the docking station isn't relevant for this project anymore , but we can but then you still have to use we have to find out what chip we u need . D: No . C: No , but you otherwise you can't retrieve it . D: Yeah , I really don't get it . D: I mean if it's a simple chip , then we suddenly got two Euros and thirty cents . A: I think we can agree on this . A: I I think the special colour thing has to be uh marked . A: 'Cause I think we uh Yeah , I think that's what what what they uh mean But can we find out uh about uh this chips ? D: Yeah , yep . C: But for two Euros and thirty cents , we uh we don't get a docking station . D: I think so , too . D: Oh , I don't know . A: Because when we don't need a d a docking station , then probably we also have only we also need a simple chip . B: And then we can get a docking station . A: And maybe then we can do something extra . C: For For two Euros . A: Oh , n uh oh , still oh , it's gonna get more expensive with . A: Two . A: Then we have some money left . A: We can put then We can put a scroll-wheel on it or something . A: Yeah , well who knows . D: Uh why ? D: I mean i i if you if it would cost two Euros , that had a total a total thing , it would be nice too , I mean uh we're not gonna add uh a trip to Hawaii to it . A: Or a little bit of tin titanium . B: But what what can we do But uh what can we do with the simple chip and what's difference with a regular chip and a advanced chip ? A: Yeah , or we can ki do the kinetic cells . A: That's also maybe an idea . A: Yeah that's what then what he has to find out . A: Maybe you can uh find it in your email right now , then we know then we exactly know what it will cost us . B: If if i Regular chip and because we don't have uh special functions to use uh in advanced chip , for example . A: Maybe is that that's nice to know . A: Yeah , bu bu but when we yeah , but when we skip when we um when we don't use the do we're not gonna make the docking station , then we still yeah , we need something else maybe to make it kind of special , because that was our our special feature . D: I like the hand dynamo part . D: We can make a plain docking station for two Euros . B: Yeah . B: We'll go back uh tomorrow . D: I mean Wi wi without recharge Yeah , but but we can make a docking station for two Euros uh if you don't put the recharge function in it . A: Yeah , okay , you can also do that , but maybe It still is a special remote control cons uh you know , wi its form is special and material . D: I mean , it has a shape . A: Yeah , but for two Euros , then we have still maybe we have to use the advanced chip , then two Euros isn't even possible . D: Of course it has a shape , but i i Why should that not be possible ? A: Yeah , then because then we'd thirty cents left . D: No , for for the uh for the docking station if you do if you choose the simple chip . A: Yeah , but yeah , I don't know , because maybe d uh yeah , we have to find out with the simple chip . B: That's the question . B: If we do i do we need an advanced chip , or is it okay f No . D: Yes . A: Yeah , and w and and we uh need f and what is this ? C: It isn't in my information , so I don't know it uh either . A: Sample sensor sample speaker . C: It isn't in my information , I uh I I've got a schematic view of the remote control , but nothing about uh advanced chips or Uh I've got here in uh I will put a I will put a page on it . A: You can look at it for s presentation . A: S technical functions ? B: No no , they were uh mine , yeah . A: Oh . C: When my mouse works again . A: Oh , oh oh . A: Hey . A: Oh . C: My mouse is uh Yes . D: Dead . D: Reanimate it . C: Oh . B: Died . C: Ah , I've got it . C: I will put uh my email on the the network . D: What the hell are these ? C: It's on it . D: Oh , whatever . B: Yeah , it's open . A: Mm . A: I don't think here it's in here already . B: It's circuit board . B: It's only just basics for for At the end circuit there is an infrared LED . A: It's nothing about s yeah . C: Yes . D: This isn't helpful . A: No . A: But i in the presentation of yours , there was also something about different components . A: Which one was it ? B: Components design . A: Functional requirements ? C: Um Yes , that was mine . D: No , that was my presentation . B: Components design maybe . B: N on top . A: Ah . A: Ah yes , it was the second one . C: But that was my second Mm But this is the same uh This is o only the possibilities . A: Yeah , it was your second your first presentation . D: It's already open . D: It's at the bottom . B: Working design . A: Sorry ? D: It's uh at your task bar . B: Yeah , but it's the the other one . D: Oh . A: Uh , this is n this is not this n that's not the right one . B: Was it working design or components design ? D: Sorry . A: I don't oh . D: Okay , sorry . A: No , this is the other one . A: Or maybe something is uh maybe there's something abo in in these Here . B: Chip set . C: Yeah . C: We can use a simple , a regular , or advanced chip . D: Yeah , nice . B: The display requires an advanced chip . D: I it doesn't say anything . A: You know that a push-button requires a simple chip , but a scroll-wheel , it it me requires Okay , so we only need a simple chip . C: Ah , okay . B: Requires . C: With the light . B: Little lights . B: Yeah , but that that's just the same as the the LED . A: No no , that's just a simple chip . D: That's not needed . A: A scroll-wheel it s uh only states that a scroll-wheel requires a regular chip , and that a display requires an advanced chip . A: So , we don't need any of them . D: A display uh is , of course , uh for showing letters . C: L_C_D_ . D: For showing text . B: Yeah . D: I don't think that uh just a l a little light Yeah , I agree . B: No . B: I think uh the uh normal uh simple chip will be okay . A: And what's the sample sensor slash sample speaker ? C: Maybe you can say against the remote uh page uh f uh page up , page down . B: Yeah . D: Yeah , I guess so too . B: Yeah , true . D: Next channel . B: Well , that's not too what we want . D: No . D: Well , we might want it , but Yeah . A: Okay . C: All in twelve Euros . A: Back to the costs . C: Twelve Euros and fifty cents . A: So we're gonna use the simple chip . B: So , simple chip is okay . D: Great . D: Delete . D: Yeah . C: And the lights . C: Where uh are the lights ? B: Yeah , lights , yeah , there's no category . D: Well , there're three , I guess . A: Nah , there is some money left to be spent . B: Can we do it wi within two two Euro ? D: I think we can make a docking station . A: Okay , but what we have to think about now is that is is it still a special remote control ? D: Yeah . A: But I mean it isn't it hasn't got any innovative technology , we aren't gonna apply any uh innovated innovative te technology anyway , I think . B: Mm-hmm . A: I don't I don't see any possibility to do so , because it would wouldn't fit our defi design philosophy . B: But it's original . A: But what w is there some extra maybe I think maybe the kinetic thing is something . D: No , that's true . A: Instead of the rechargeable the rechargeable thing was something to um know , so y so people wouldn't have to worry about their batteries anymore . D: M bu Or the hand dynamo dynamo Yeah . A: Maybe we if we put the kinetic thing in it Yeah , you leave the p yeah , I know , but still I they will think about that . C: But but sometimes you put a Kinetics aren't uh nowadays only used in watches and that's because you're always walking . A: I mean if you u The uh it's made for s people well , the they don't if it was uh uh r useless technology , they wouldn't put it uh as a possibility . C: Uh solar cells are useless . A: And i it it th th the the target the target uh group are people who zap regularly and throw with their remote control as a matter of speaking . A: Because I think it when when there w was a remote control where it was useful to have a kinetic uh uh power source , then it would be this one . A: Because it's one it gets thrown around thrown around a lot and it gets used a lot Hey that maybe that's cool that's a cool thing about it , you know . D: Yeah , but but if we ca I don't know if Five minutes . A: You don't use batteries . A: I've never seen it before in a remote control . B: But then we could make a docking station . A: No , we we we can't make a docking station anyway . D: That's not true . A: Yeah , we can als or uh also m we we can make one we can still make Yeah , but be serious , then uh the docking station will be a fifth of the price of the remote control . D: We can make a docking station for two thirty . B: Wow , w why no li Look at now , we got two two thirty left . D: Two thirty . C: Fo for a docking station . D: We can make a docking station . B: Ca can't we make a docking station of that ? D: Sure . C: With a cable , with uh buttons on it , with retrieval uh device in it . D: Sure . B: I don't know . D: The power device is is i i is very cheap . D: That's just a regular uh power cable and whatever . C: Wi with a button to wi with a button to retrieve it , so it will beep . B: Well , we we uh Yeah , then we don't have any innovation things . D: So . C: Uh , so it's uh wireless technology . D: Yeah . A: Yeah , but we uh we don't inc we haven't looked at the these costs of the speaker and other stuff . A: I don't think it's realistic for you to do so . D: Well then it's a useless project . C: Look at the case , the case the case of of uh of uh No , then we have to sell it for thirty Euros . A: Oh , because we We well look at all the special stuff we have . A: Colour a the colours are special , the form is special . A: It th this is whole concept . A: Uh maybe it with the kinetic thing , I think we could do uh do a compromise uh with the kim kinetic thing . D: Can't we uh Can't we say fifteen Euros ? D: No , sta yeah I mean No . A: Uh , no . B: No , we only make less profit of it . C: It's the Maybe we can uh can do it both . D: You can sell for twenty seven and a half . D: Then you make as much profit as you would with twelve and a half production costs . B: No . A: Yeah , I don my suggestion is to just forget about the whole docking station thing and make it uh like a Uh uh I I I I still fee I also feel this concept of making it kinetic , because of the you know , it g it gives something dynamic to the remote control . D: I don't think No . C: Maybe we can do it both uh in the in the in the remote . C: Battery and kinetic . A: No , that wouldn't n no . D: Thirteen twenty . A: Yeah , and it is also not a good it's not you have to really do it only kinetic , you don't want it to think about batteries anymore . D: And I think only Yeah , but only kinetic , then you gotta You you gotta throw uh throw it through the room like twenty times an hour , really . C: Yes , but when it's then when it then you have to shake it uh and all when it's when it's empty . A: No no . A: Yeah , it's great . A: No no no . A: No no , this is very sophisticated technology technology . A: When you use it your remote like once a day , or maybe even less i i it It We can make it yeah no . C: You asked for three d No , that's n that's not true . C: Uh , a watch is uh kinetic because you walk all the time . D: No . A: Becau be but a remote control gets why do they state that this technology can be used if it Yeah , m but a w uh uh n uh a calculator also works on r on solar cells . C: Yes , solar cells are also stated . C: Why don't we use solar cells then ? A: Because I think the d whole dynamic part , do you know , appeals to me qui uh thinking of our design philosophy , you know , with the rubber parts and uh sturdiness of the thing , and y when you move it around a lot , then people find the idea funny that when I move my remote control around and Yeah , but you don't have to . C: That's true . D: Yeah , it's funny for a week . D: I guess something like that , where you have to move it around very frequently , is demotivating . A: Trust me . A: The idea of this technology is that you don't think about it , it just happens . D: No , I I don't move my uh my remote control very much , seriously . A: Okay , then we d Okay , well y we don't have to do it , but what that would just have a lack of key features , you know . C: Oui . A: You m have to put something on your box . A: You have to make people buy it and uh We can really can do the docking thing , uh it's not yeah , uh we can do it , but it's would be a easy way out . C: You can do it for fifty cents . D: Well , we've got more than fifty Cents . C: The c The case the case alone is is is uh the case alone for uh remote control is at least one Euro . A: Okay , but we have to grou to agree upon something , because uh we only have a minute left or so . C: Then we have one Euro thirty for the whole docking station . A: No no , it's not possible . A: Okay , w b we can s we can leave it on be well then then th it's this is then then our concept is ready . B: Cheap remote control . A: Yeah , we make some extra profit of it . D: Yeah . D: No , we won't , but that's um something else . C: But now Great . D: No , this not gonna sell . B: It w it won't tell , but No , uh , n no Yeah , we just have to go all what we did today again . A: Huh , any ideas ? D: No . D: Of course not . C: It's great . C: Our remote control . B: You have to do it over . D: We come back tomorrow , okay ? B: Yeah . A: No no uh there's still there's still someth concept and something special left . C: Yes . B: the No , but no . C: Seventy Euros . A: I mean we're gonna it's gonna excel in in on in the the range in the field of design and and uh looks and feel . A: That's what it's makes it special . A: Yeah , and I would li I would have liked a kinetic part as well , to give it some just to give it some extra special feature , and uh I know it will work , but uh it's it's an They're they're not putting technologies on this , but if it if it was impossible to to make it happen . C: Why not a hand dynamo then ? A: Okay , well we leave it like this . A: Then it's c then we're yeah . B: Yeah , yeah . D: We can't do anything else . D: Warning , finish meeting now . C: We're done . A: Okay , project e uh well , we were gonna what look take a look at the last sheet . C: Is this it ? D: Yeah , sure . C: Okay . D: No , we can't . A: Yeah , we have to Yeah , it's Uh , I don't know . B: No . D: Yes , yes . C: Yes . D: Celebration . D: I don't see why , but I think we gotta fill out another questionnaire , to be honest . C: Where's the champagne ? B: Yeah ? C: I don't uh hear a bell . D: No , not yet . D: Alright , I'll see you guys in a minute . B: We can do it here then . C: Bye . D: I don't think so . B: Can we can't we do it here ? D: I don't know . D: I don't I don't think so . C: Uh-huh . C: Just fill that one in . B: Yeah , we're doing now . B: But it's . B: Oh , okay . B: Nice .

The project manager opened the meeting. The user interface designer and industrial designer presented the prototype design. The remote has buttons for power, mute, teletext, volume and channel up/down, and nine numbered channel buttons. The group discussed what buttons would be needed to enter channels 10 and above. They discussed adapting the docking station so it could be used with other products but did not make a decision. The remote is plastic with different coloured rubber strips on the sides and rubber buttons. The marketing expert led the product evaluation. The group were generally satisfied with the design but did not think the remote was technologically innovative. The overall score was 2.6. The group worked out the manufacturing costs. The group had problems figuring out the cost of the docking station and buttons, and did not know which kind of chip to use. They discussed using kinetic energy to make the remote more technologically innovative but decided against it. They eventually decided that they could not afford a docking station. They did not have time to evaluate the project process before the end of the meeting. The group will fill out a final questionnaire. The remote will use a simple chip. The remote will use a standard battery and not kinetic energy. The remote will not come with a docking station. The group could not agree what buttons would be needed to enter channels 10 and above. The could not decide whether the docking station should be adapted for use with other products. The group did not know how much the docking station would cost. They were not sure what kind of chip they would need or where to find this information. They were not sure how much the buttons would cost because they seemed too expensive. They were not sure whether they could afford the docking station. The project manager wanted to use kinetic energy but the others were not convinced. The group were dissatisfied with the final product. They did not have enough time to evaluate the project process.

B: Now what . A: 'Kay , hello everybody . A: Uh , I guess you all know what is it about , you all received the email , I guess . A: Uh , we are actually doing this meeting to start a new project which is about designing a remote control . A: So I'm going to be the project manager of this uh project . A: And uh so I'm present myself . A: I'm Fabien Cardinaux and uh I I guess you can present yourself . A: So I dunno , you can starts . B: Okay , so my name is Petre . B: You can call me Petre , or Peter if you like . B: I don't care . A: Okay . D: Uh my name's Bob Mor . A: And you are ? A: In the project ? B: Uh , in the project I'm supposed to be the technic . D: Oh , sorry . D: 'Kay . D: So my name's Bob Morris . D: I'm the Marketing Expert for this project . B: Bob , okay . D: Bob yeah . C: My name is Hamed Getabdar , and uh I'm going to be Interface Designer in this project . B: Okay . A: So , uh , so today we are doing a short meeting to present the project , so um We are gooding we are going to present the tool we are we are going to use during all this project . A: We are talking about the project plan , and we are going to to discuss about st our first ideas and so on , and , yeah . A: So we have around twenty five minutes to do this meeting . A: Um . A: So what is the goal of this project ? A: Is to design a new remote control . A: So it should be , of course , new and original , and um it should be trendy , and user friendly . A: That mean it's a very challenging project , and uh uh . A: So w it's we will try to do our best , and hopefully come with something very new and that people want to buy . A: So , um So what's uh what are we going to do during this all this project ? A: So it's more like we are going to do inv individual work all in o in o our specialities and we are going to meet each other quite often to discuss and to find a good way . A: Um . A: Yeah and everything is will be like this . A: Um so now we are going to to get used t to to the tools we are going to use all during all this project . A: So we can try to use uh the whiteboard here . A: So uh . B: Okay . A: For example we can try to write what is our our favourite animal and write the f our favourite characteristics about it . A: Mm . A: Uh . A: So uh So I will ask you all to do the same . B: Okay . A: Just to get used to the whiteboard . B: So probably I would try to try to draw the animal . B: Well sh should I draw the picture of the animal ? B: I I th I think I should . A: Yeah , yeah , you can draw the picture , of course . D: Yeah go ahead . B: Okay , so . B: Um . B: Okay , American , um . B: Um . B: I would use the bird . B: So I tried to sketch it out . B: I had to first uh write it down because I am not absolutely sure if I can draw it , but ah . B: Can you recognise it as a bird ? B: Okay it's your turn to Oh it's okay . D: Okay , okay . D: So I think my favourite animal would be a c a cat . A: Oh . D: That's its head . D: Um I probably like cats the most because they're cuddly and furry and uh playful . D: Okay . C: I dunno if I should go with this . D: Thanks . C: If it is enough line . C: I'm sorry . D: Maybe put it up Put it a Maybe put it on the desk or something . B: Yeah . B: I should get used to the tool , so . C: Okay . B: Oh just wait a little bit . B: C could we put it here , to make it as straight as possible ? B: Ah probably not . C: They should be remote . B: Okay , it it works like this . D: Uh , that's better . C: Okay , thanks . D: Your lapel microphone's fallen off . B: Are you left-handed ? C: No . B: Oh , pity . C: Okay . C: Should I clean ? C: Okay , I think like horses uh because they are strong and beautiful , so if I want to write it here , I think I can . A: Never mind . C: Oh . B: Ah , it's maybe better if you leave it . D: Yeah . D: Yeah . D: Maybe we should just continue . A: Yeah . D: Yeah , don't worry about it . A: , no worry . D: No . C: Okay . B: You won't draw them , or ? A: You can draw it , if you want . C: I dunno if I can . B: Just try . B: I would like to see how it looks like . C: Okay . C: It may be like a cow or I dunno , whatever . C: I'm not good very good in drawing . C: Okay , so this is very It's a bird , I think . C: I dunno what is it . B: No , I think it's clear . C: Four . C: Okay . C: Mm-hmm . C: Mm . C: Yeah . C: I'm shameful Yeah . D: Oh that's good , it's good . B: It's okay . B: It's in it's indeed beautiful . A: Good . D: Yeah , and strong . C: Okay . B: Okay . B: Bob . B: Have to remember it . B: Bob . A: So good um So , let's talk about money . A: Uh we are going to to sell we want to sell uh this remote control for twenty five Euro Euro . A: And uh our expected profit will be around fifty million Euro . A: And uh we are trying to to have a market all around the world . A: So n not only for Switzerland , but for the world . A: Uh . A: So , um . A: The We expect a production cost of maximum uh twelve point fifty Euro . B: Per unit , I guess . A: Yeah , of course . B: Y oh okay . A: Um , so we can start today to have a first idea of what we want to do what are our experiments with remote control , and any idea ? A: So , if you have some experience , good or bad , with remote controls you can share it and say what you f what is your idea . A: Anything . B: Okay . D: Well , from experience , um I've had remote controls in the past that have had very they've had lots and lots of buttons and they've been very small , and it's been very hard to to to use , because there's so many buttons , and you know it's very hard to see which buttons do what , and the buttons are very small and very hard to press . D: Um and and normally you only every use , you know , on a T_V_ remote you only ever use , mostly , you know , f four or f six buttons . A: Mm . B: Oh . D: Um . D: So it's frustrated me in the past , th that . B: Okay , I have also some points uh . B: Maybe two points . B: Uh first would be that in current remote controls there is no back light , so if you are if you are uh playing with this in the dark room it's it's probably worth to to have something like uh back light . A: Yeah . B: And maybe it could be also dependant on the the amount of of light in the room , so that if if it's in the day it doesn't need to be back lighted because it works on the battery , so . B: So something like this . B: And the second thing , f second point from me would be that in a normal remote control there is uh there are two buttons for volume control . B: But I prefer like a potential-meter or something like . A: Yeah . D: Ah , okay . D: Okay . B: You know , some slider or Not just two discrete buttons for volume , but something which Yeah , but I can reach In uh one second I can mute it down , or or make a high volume . A: Okay . C: Mm-hmm . D: Okay , n Is that because the of the discrete volume levels , or is that Yeah . A: Mm-hmm . A: Yeah . A: Are you not afraid that if you take your remote control you can move the slide and it could the the volume can go up very quickly and it can Yeah , also if y when you take the the remote control , for example on the table , you take it and you push the button and everything is very loud , and you have a heart attack . B: Ah , n . B: If it drops to the floor then it starts to scream . B: Yeah , f It depends what what you feel about that . A: Okay . D: Yeah . B: Yeah but we can we can think of these things afterwards , but if you have some more notes on that . A: Yeah so you can Do you have something ? C: Uh I Yeah , just a simple experience . C: I uh I prefer um remote control working with radio waves , because remote control working with infra-red rays you should you should you should keep it in a specific direction and then try it hard to tune . A: Yeah , that's true . A: Yeah without obstacles and . B: Okay . A: Okay . B: Um . A: Let's continue . A: I have a meeting in five minutes , so maybe we should hurry . D: Okay . B: Okay , just a second . A: Um . A: So we will close uh this meeting . A: So we will have a next meeting in uh thirty minutes . A: Um . A: Uh . A: The So I will ask you to do some work . A: Uh the the interface interface developer will work on the on the design of the remote control , start to to have new idea and read about Yeah . B: Which i which is Hamed , ? C: Mm . B: Okay . D: He's the Industrial Designer ? D: No , you're the Industrial Designer . C: Yeah . B: Uh I am the Technical Designer , I dunno which one , uh v . A: Oh . D: Yeah , I think that's the first . A: Industry and Oh . C: Uh-huh . D: I_D_ . D: Industrial Designer . D: And the second one is the User Interface Designer . C: Mm-hmm . B: User Interf Okay . D: And then last one's marketing , which is me . A: Yeah . B: Okay , so I'm the first one . A: So , um For the User Interface Designer , which is Hamed um , uh , you are going to work on the technical functions of the remote control . C: Mm-hmm . B: I see . C: Okay . A: And for the Marketing uh Manager , I dunno , okay , which is Bob , uh you are going to try to to find the user requirements f uh for the remote control . A: Um , you will receive by email uh the specific instructions and uh by your personal coach . B: Sign . A: Yep finished . A: So I see you in thirty minutes . D: Great , okay . B: Okay . C: Okay , thanks . D: Thanks guys . D: Bye . C: Bye . A: Thank you . B: Uh .

The project manager opened the meeting and had the team members introduce themselves by name and their role in the project. The project manager introduced the upcoming project to the team and then had the team members participate in a tool training exercise in which each member drew his favorite animal on the white board and discussed what he liked about the animal. The project manager also discussed selling prices and the project budget. The team then discussed their experiences with remotes, focusing on various features they would like to see in the remote they will produce, as well as features they find unappealing in current remotes. The interface designer will work on the technical functions of the remote. The marketing expert will find the user requirements for the remote The remote will sell for 25 Euro. The remote will be sold internationally. The production costs cannot exceed 12.50 Euro. *NA*.

D: . A: 'Kay . A: Hmm . A: Okay everybody . A: Welcome to the detailed design meeting . A: Um Let's see . A: Our agenda . A: Last time we discussed the squishy fruitiness of our remote controls and how we might pursue that . A: Um and I think looks like we've come up with some ideas . A: Um and we also talked about materials we'd use and what kind of chip would be necessary . A: Um so for later in the meeting I've done a a spreadsheet of production costs so we'll take a look at that . A: Um and see if it's changed at all from when we last discussed it . A: Um so actually I think Yeah um f you guys wanna give a prototype presentation of Oh is that broccoli ? B: Okay well um . B: So our design looks something like this . B: This being the wheel that you use to uh change channels or volume or whatever . B: This is a button , serves as the power button if you hold it down , and if you just tap on it I think it brings up the menu . B: And uh the base of the remote control , which has a squishy spongy rubbery feel , is interchangeable . B: So you can change the colour , according to your to suit your living room or whatever . B: And it comes yeah , I can change the vegetable . C: You could change the vegetable , or fruit . B: This one's broccoli . C: Yeah . B: So this snaps off and you can put on whichever one you want . B: This is not to scale 'cause it would have the battery inside it . B: This is a mango . B: The it's trendy fruit , it's not just ordinary fruits . B: You don't have orange , you have mango . B: Um I guess strawberry's not as trendy , but So we'll come up with a variety of trendy and exciting fruit designs for the remote control . A: 'S a very bright strawberry . C: It's been a l It's been a little bit difficult to um make sure that it's hand-holdable , and that the user can use it , you know , it's not too big . B: And then people will be encouraged to buy three or five of them , because they'll need to switch 'em out . C: Uh but we think that this you know , this size will be okay and we will have to fit the battery case in there somehow . B: Mm-hmm . A: Oh yeah . C: And I guess the only other thing that we really didn't talk about was or design yet actually , would be the um thing the locator . C: How how so Okay so that's just So you have to have a button on your on your you have to attach the button to the Yeah we have that that has yes yet to be designed . B: Well the locator is just chip that's inside there . B: And the beeper's also inside there too somewhere . B: Yeah we didn't design that . B: But it would be coordinating with that of course . C: Yeah that c hey that that could you know match the handset . A: Yeah . B: Mm-hmm . C: You could have a broccoli , or you could have a mango . C: So . C: Tada . A: Oh . A: Um if you wanna look in your project documents folder , there's an Excel spreadsheet . A: Um the only one that's in there , production costs . A: And if you open it up . A: Um I've just stuck the numbers in , it was a real challenge there . A: But if I missed anything that we've gone over , or if you see something that has changed I mean , we decided on batteries , and the regular chip would be necessary for the more advanced iPod-like button . A: Um I said uncurved or flat . A: I think that's what you have there , is that right ? A: For the for the plastic part would be Oh . B: My impression was that flat meant like like one of those square remotes . B: But it's really not very clear , because you got single curve and double curve and d I dunno what that means . A: Okay . A: Right . B: One side is curved and then the other side is curved . A: Well yeah . A: If we're talking about the area just oh I d I dunno . A: I guess we'd have to contact the company that makes them and see . A: Um so what else ? A: There's plastic for that area around the button . A: Um and then rubber would be the squishy like thing right ? B: Mm-hmm . A: Um and lots of special colours actually . A: Uh scroll wheel . A: Do you see anything that I've missed ? B: No I think that's alright . A: Okay so that would make our total of eleven point nine , which is even less than twelve point five , which means we'd be making even more of a profit . A: And if we sold a lot of squishy things . C: Mm . A: Boo yeah . A: Okay . A: S So Mm . A: Did y what did you work on ? A: The Okay . D: Um evaluation criteria . A: Do you wanna Okay . D: I've got a presentation . A: I think that's Huh , the PowerPoint one ? D: So I need where's the cable ? D: Right what happens is we have to um decide whether this this whole this whole project we've been working on actually um meets the standards we were set at the start . D: Um . D: Right . D: This doesn't okay . D: Um the method is we well I've analysed the user requirements and integrated them to the trends found in marketing reports and in our company strategy marketing . D: And um the findings were that we need it to look in a certain way , feel in a certain way , and this is everything's listed down . D: Um , look in a certain way , feel in a certain way , it has to be technologically innovative and it has to be easy to use . D: These are all things we looked at at the start , um and criteria that have to be met . D: We have to use a table , I'll show you that later , together to decide whether it meets the standards . D: And we we have therefore in total um We have five we have eleven points according to which this should be evaluated . D: And um the cri well basically the findings are the same as the evaluation criteria . D: I would like to show you the table we have to use . D: Um . D: No . D: This is the table . D: Can you see this here ? B: Mm-hmm . D: Um so the que the questions I've given you c could you write that down ? D: True is one and and false is seven . D: And we'll just go through each point together , hopefully . D: Um . D: I think if each of us gives an opinion then they can be mixed somehow . D: I dunno how it works exactly , I haven't been told . C: Yeah . C: Is it possible that we can bring this up on our own Is it meeting three minutes ? D: Yeah it's in the um it's in the project documents . C: No it's not minutes . D: It's called evaluation criteria . C: Okay . D: And it's under evaluation . B: Hmm ? D: Yeah . C: Okay . C: Cool . D: You've found it all ? A: Yeah . D: So it was um Yeah true's one . C: True's one and false is seven . D: Do you want us to discuss this together or do you want us to do it singly ? A: Um we can do it separately and then discuss it if if that's what people wanna do . D: Yeah okay . C: So it's actually a scale . A: Wait , one is true and so these are the questions we're answering . D: Um , yes it's if it's fancy you put one , if it's really unfancy it's seven . A: And one is One , right okay . A: If it's somewhere in between you put four . D: Yeah , something . C: Okay . A: Okay . C: Does it feel fancy ? B: Feels like play-dough . C: No . D: They shouldn't really be questions . D: Should be more like Are the batteries easy to insert ? B: I'm gonna say yes . D: Yes ? D: Very very true . D: Okay . B: I imagine they're somewhere on the front . B: We have a little case that you slip 'em in . D: Okay . A: Are we just about ready ? D: Apparently I'm supposed to use the whiteboard . D: Do we um is it necessary ? A: I don't think so . A: It's yeah the the marker thing kinda stopped working last time we Our animals will forever be there . D: We'll just do um Yeah . C: Yeah . C: Okay . D: Okay . A: Un unless you feel you need it t to okay okay . D: I don't feel any right um Right so one point one ? A: We'll Five . D: We'll just go in a circle . C: One . B: 'Kay Five . D: Right . D: Ooh I don't know . D: Right . D: One ? B: Five . D: Five . D: Two . D: Okay so do we just add it up and divide it by four ? D: Is that what the company does ? A: I I think we should Yeah . B: It's four if you wanna do that . D: Yeah ? B: It adds to sixteen , so that's four . A: Yeah . D: Oh no . D: It adds to thirteen . D: One five five two . B: Oh I thought she said five . C: Hmm . D: One five five two is thirteen , over four for now . D: I think that's um next ? C: Um three . B: Six . A: Six . D: Really ? C: Yeah . D: Two . A: I wasn't cheating I swear . D: Uh-oh . D: Right . D: One point three is Yeah . C: So it's a one was true and seven was false ? B: Huh ? A: Uh . C: Okay , so you guys really didn't like it ? D: I really Well uh Yeah yeah . A: Oh I thought it was the other way round . B: Wait a minute . B: I thought it was the other way round too . A: So we do have about the same thing , we just have it the other way Oh gosh . B: Sh Yeah I I was thinking one means no points , you know , all the way up to the top . D: It was one is true and false is seven . D: I should've kept the table up . B: I'll just I'll just reverse them all . A: Okay . A: Well Yeah . B: It's no problem . D: Right , well I'm glad this came out . C: I was like , why did you guys design it that way if you hated it ? D: Yeah . B: I thought you guys hated it . D: No . A: Yeah . C: Yeah . D: Oh that's quite funny . B: Okay . D: Okay . A: Yeah . D: Okay . D: So , starting again , one point one ? C: One . B: Say two . A: Three . D: Two . D: Okay , one point two ? C: Uh three . B: Two . A: Two . D: Two . D: Okay . D: Um , one point three ? C: One . A: One . B: One . D: Ha . D: Two point one ? C: Uh two . A: Two . B: Uh two . A: Two point I think I missed two . A: Wait , is that two point one ? B: Yeah I put it down as one point four for some reason . D: Yeah . A: One point four , one point five . D: Oh dear , okay . A: Okay right that's I have two of them . D: Sorry . B: Mine has all kinds of problems . D: Two and one . D: Sorry about that . D: T two point two , which is one point five . A: One . B: Uh three . B: Wait why did I put three ? C: Uh one . B: I meant one on mine too . D: Okay . D: Three point one . D: Is that correct on my slide ? A: Yeah . A: Yeah . C: Yeah . D: Yeah ? C: Uh one . B: Three point one . B: I have four . A: Three . D: One , four , three , three , three point two ? B: Three . A: Three . C: Uh . C: One . D: Three point three . C: One . B: One . A: Two . D: Four point one ? C: One . B: Two . A: Five . D: Two . D: Four point two . C: Two . B: Three . A: Four . D: Two and four point three . B: Two . D: One , two . C: One . A: Two . D: Right so I put one on that . D: Okay I'll um I'll just do the calculations now if you want to continue . A: Okay . D: Or is it tedious ? A: Um No no that's um I think we should look at the ones that like where s where people said four , where um it looks like we might wanna discuss changing an aspect of the remote . D: I'm I'm sorry this was so tedious for everyone . D: I didn't know how else to do it . D: Okay . D: Well the worst ones were three point one . B: Mm-hmm . D: Do does every ones have the slide ? D: Three point one . A: The that was material . D: Slide show . D: Material technologically innovative , okay . A: Mm . D: Um , do you want to change it ? D: What are the suggestions ? D: I don't know , anyone ? A: Um Mm-hmm . C: Which one is that again sorry ? C: Three point one ? D: Yeah that it's three point one was not that good . D: Four point one . A: Does the shape See I'm having I'm having trouble imagining the is it uh gonna be the size , like the the controller ? D: The shape . C: I think What if we just smash all the vegetables down flat ? D: Four point two ? A: It or bigger ? B: I think the wheel would probably be mm . A: Because Yeah . C: And like then it you could hold it in your hand better . B: I think the base would definitely be larger , 'cause some of these are not as easy to hold . B: They're kinda smallish . A: No but I imagine even if it was bigger , like if it's round and it's big then you you can't get that's why remote controls are long because you have that thumb kind of so c they could all be bananas and cucumbers . C: Yeah . C: The flat one . B: Yeah . C: Yeah . C: Yeah . A: Um but I don't s I I personally don't think this is comfortable to to sit there , like it's an awkward position . C: I didn't yeah . C: But like if if you just squash them flat like and you made it flat But it's still too big I think , in your hand . B: Well if they're that s uh stress ball stuff they would be pretty squishable . B: Mm . A: Yeah . C: Yeah . A: And would it even resemble fruit that way ? A: I mean Yeah . C: Yeah like certain ones you'd have to limit the fruit selection , like you could probably do a strawberry still . A: Yeah . C: I think the broccoli would be out . C: You could do , although the broccoli is quite comfortable , I have to say , like sorta like a joystick . A: Yeah that I I when you were holding that before , it actually looked yeah . D: Yeah . D: That looked really good . C: I don't know . C: So Uh . D: Are there any fruits that look like broccoli , no ? B: Not that I can think of . B: Rhubarb . C: Rhubarb . C: These obscure fruits . D: I think that broccoli is my favourite actually . A: Yeah . D: Uh despite the Yeah . C: I think we needn't Huh ? A: What if um the it was just patterns on like we we chose the shape or the sh shape could be whatever we wanted and then it would just be like a design on the rubber . A: You know like like just a printed yeah or coloured yeah . C: Oh okay . B: So it's just colour , and not necessarily the shape of a strawberry . C: Yeah . C: That could work . A: Or I mean we could even have fruit like around I mean But if we if we need yeah . C: Yeah . C: Yeah . C: I dunno . D: Yeah and just have the colour match or something . A: And if we wanna incorporate the fruit thing somehow , there might be I mean if it if it in if it uh conflicts with the comfort of actually holdi holding the Mm . C: Yeah . C: 'Cause yeah no-one wants to hold a remote that's uncomfortable obviously . D: Mm . C: Or like I dunno , some of 'em you can kind of think see as like like you could if it was only this you know , if it was shaped like that , and it just had that . C: But you see the problem is you have to attach that , and this has to be detachable . A: Yeah . A: Yeah . C: So like maybe that's just too big because Yeah it's sorta like a joystick . A: Well see th the reason the broccoli works is you can kinda hold it like that , which is a nice kind of yeah . D: Yeah . A: But I mean is there some way we could make it this kind of shape ? C: I dunno . C: I guess Yeah . A: 'Cause like kind of Yeah , yeah . B: We could make it that shape but just have different colours , and call 'em the different fruits . D: Yeah . A: Or like even Or even like Yeah like you said , like a joystick like that . C: Dif Yeah . B: We went with shape because we were having fun with the play-dough . A: You know ? C: Yeah . C: Like uh we could do I'm trying to think of other sha like fruits that are oddly shaped . A: 'Cause that , I think I mean that fits the whole round iPod idea . C: Yeah . B: Mm-hmm . A: And you still have the comfort of holding it like that . D: Yeah . C: Mm . A: And you could like if it's like this , you could put fruit designs and stuff on that part . C: Yeah . C: Yeah . C: Alright . A: But I mean it do we have any other ideas about that ? D: Um Think the critical ones came out to be yeah that one . C: We could tr I don't know . D: Batteries easy to insert for some reason , which can be easily I think that's not a problem any more . A: The batteries are going in the back ? B: That everyone gave that a one or a two . B: Yeah they'd probably be either on the front or the side of the remote . D: No . A: The reason I I ga I didn't give it a one I think I gave it a three because I thought you'd have to like unc clip no you could Just like any other one . B: No I imagine there'd be sort of a hatch door , yeah um like on a normal remote . A: Okay . A: Yeah . A: Right . B: So it would probably either in the f no it can't be in the front 'cause the I_R_'s right there , but it'd be on one of the sides probably . A: Okay . D: I think everyone's under three anyway . A: Mm . D: So I think it's yeah those are the only two points . C: Cool . C: Well Yeah the broccoli I guess wins . D: Yeah . B: Yeah I'd agree with changing the shape . B: Um , I was just having fun making strawberries and stuff . A: Okay . C: We were a bit off task . C: Um so uh I can't think of any So we'll have to like Mm . C: Yeah I dunno . C: You could make the touch pad in th in different shapes , but then that kind of re-designs the whole project like , but you could do like Yeah that's true . B: It might also sort of annoy people if we get used to having the buttons in one shape . A: Yeah . C: Yeah . A: And it would probably cost more to produce , 'cause they're irregular . C: Yeah that's true . C: Mm . B: I bet having different colours is a lot cheaper than having different shapes too . A: Yeah . A: Which is why printing might be like just printing the fruit on fruit . C: Hmm . A: Mm . A: Not really Well we've done finance evaluation criteria , production evaluation . A: Um so project evaluation . D: Do you want this and we can all No . A: I guess we're supposed to discuss um the prod the process of the project and how satisfied oh , oh it's alright . A: Uh . D: It's alright yeah ? A: Yeah . A: Um Did you feel there was a lot of room for creativity in the sort of Yeah . B: Sure . C: I did . D: Yeah . A: I mean fruit and squishiness . A: How c more creative can you get ? B: Sponginess . C: The prototype making was very creatively stimulating and I think we've come up with a product that's fun and meets all the criteria . A: And how was our leadership and teamwork ? B: I think it was good . B: We knew what we were doing . B: It was a very democratic process and everyone got to contribute . A: Well I thought my leadership was crap personally . A: Excuse me , am I allowed to say that ? B: Well you told us when to start and when to end , and that's all that matters . A: Yeah . A: Um . C: I think you were fine . C: You did a good job leading . A: Yeah , well I'm never gonna do a management position , I know that now . A: Um yeah , I thought we all worked very well together . D: Yeah we didn't we uh it all c sort of blended quite well . A: Yeah . C: Yeah I think it more than anything we didn't really have our set roles so much , as we just would be like I don't know , all had ideas about it but yeah . A: Yeah . A: Very democratic . A: No spats , that was good . C: No . A: Um and the means for like the materials we used , how convenient were they ? A: Like the the pens , the whiteboard , I mean we used Are you a Mac person ? B: Well I'm not a big fan of any Microsoft , PowerPoint or any of this stuff . B: No no I never touch Macs either . B: I just use the Unix or the off market , sort of WordPerfect and all these other things . A: Huh . C: Hmm . D: Which isn't very user-friendly though . B: Yeah . B: Well the problem is if you don't like my new computer never has WordPerfect so I have to go track someone down who has an old disk and then I have to reinstall it . B: So I have all these documents I can't use now . B: But yeah I mean I guess it's okay . C: I felt like my I dunno if it was just my role , but l but uh I di I thought that my the information that was available to me was kind of just like or maybe it was just the idea that we had . C: But there's kinda it was kinda like okay , I don't really think I dunno what I'm doing here . A: Mm . C: So I didn't really think it was helpful . C: So I kind of just made up my own stuff and I didn't really like the PowerPoint presentations , so I kind of wrote a lot of notes instead . A: Yeah . C: But yeah I d I don't really like PowerPoint personally , think it's kinda stupid . A: Yeah . B: Yeah . B: I never use it . C: Yeah but uh Yeah . A: I can't say I found everything particularly helpful . A: Like I It Really ? C: It didn't really yeah . B: Yeah . D: I though it was brilliant no ? B: My first bit of information was like this child's drawn picture of how a remote works . D: No mine was really helpful as in my stuff was quite helpful I think . C: So like a f Yeah I think so . A: I mean m my problem yeah , yeah . D: I think it depends on the role no ? B: Yeah it probably does . A: 'Cause my problem was , you guys had access to like they'd put send you to sites and stuff right ? B: Yeah . A: See I couldn't do that , so I didn't really know what you guys were doing . A: And when you were talking about it I was just like you know that's wh that's why I seemed so ignorant when when you were j explaining things , 'cause I Yeah . B: Yeah well mine was mostly made up except when they told me like you know titanium costs more than wood to make a remote control . B: As if you'd wanted to . D: Yeah . A: Yeah . D: But it must have been quite difficult for them to build a whole um a whole system , 'cause of course they can't give you uh uh anything comparable to the internet for the Yeah , yeah . A: System . A: Yeah . C: Yeah I mean , it Yeah I kinda thought that um I felt like I would go and like try to use my information , or like I'd make this stupid little presentation and then like I just would end up talking about something completely unrelated because I dunno I felt like I was off-task all the time . A: Yeah . B: Well I think it's interesting how it all went together , like I had the stuff about how me how rubber's cheap , and you have how people want it to be spongy , and It seems planned you know . A: Yeah , huh . A: Yeah . A: Yeah . C: But um Yeah . A: Well I mean we really got into talking about like personal practicalit like it wasn't necessarily what was like we would never have thought of fruit or sponginess you know ? D: No . B: Yeah . A: So it's Oh right . B: If I hadn't been told that fruit was They're pretty cool . D: But I think that it it might be to see whether people actually all come up with the same thing . A: given certain information or Just yeah . D: Yeah , like if everyone's given the same input I don't have a clue , anyway . A: Mm , mm . D: Um what's next ? D: Looks like oh no that's not um It's quite Yeah . A: What do you guys think of the pens ? A: It asks about that . A: Mm . B: They're kinda hard to write with though . C: I wanna s I I'd like to see what what it looks like on the Yeah I think I'd like to um I dunno . A: Yeah and I I've f forgotten once or twice to check the box . B: They're nicer than the pen that I'm using , because like your stuff actually shows up here , rather than having to look at the screen and write . A: Mm . B: But even so , I dunno . A: And new ideas found ? D: Yeah it's all very new , no ? A: Yeah . D: It's all very new . C: Like it was the I think the microphones are okay when you're sitting down , but like they're kinda clumsy I guess when you're like when you're s going up to the whiteboard like . D: Sorry . B: Oh yeah . B: Well they drop off if you like move too much . C: Yeah I dunno . C: But they're they're okay . B: But I don't think we're supposed to be testing these microphones . B: Maybe we are . B: I don't know . A: Mm . C: Uh I think , and I think that uh all this technology like I guess some people must be interested in using it but I can't imagine finding it any more useful than like looking at someone's notes , or like I dunno . A: Yeah . B: Well the thing is , like I actually worked in a company , and I had a role and I had to go to meetings . B: And like the last thing I would have wanted would be to have to watch a video 'cause I missed a meeting . B: Like usually I missed meetings deliberately . B: There's just there's really not that much information that actually goes through a real meeting , like when you're actually at a real meeting in a real company . A: Yeah . C: Hm . B: It's mostly like rehashing old stuff . B: And you're sort of going over general stuff that anybody who's sort of on task should already know . A: Yeah . B: It's like the there's just really not a lot of information that goes through . A: Seems kind of like an excessive reiteration . B: It seems like way overkill . A: Yeah . B: Like if I missed a meeting I could probably get it summed up in like one sentence . A: Yeah . B: I wouldn't need to have to watch like a t two hour video with the sound and the transcript and I think I've learned not to bring play-dough to meetings . A: Yeah . C: I guess it would be it's gotta be worth it to I 'cause I'm just mostly curious about like what kind of person or like company would would really find it useful , 'cause can't really imagine , dunno . C: How about a p a ? C: Um I dunno . A: Well does anyone wanna talk about fruit more while we still have time ? A: Any other ideas for Um we still have time if there's any other input . D: What what's the end ? D: Are we are we supposed to um you supposed to write a report ? D: Or we ending ? D: Is that the end ? A: I mean the I think we did really well personally , which is why we've you know , gone through this so quickly . A: 'Cause I mean we've all we all kind of agreed our product is satisfactory , it fits the budget , and it's trendy . C: Yeah . A: So . A: Um . D: End of meeting . D: You have to tell her , she Okay we have to fill in all this stuff . A: So I think that's all for today . D: Stuff stuff stuff . C: M meeting adjourned . A: Meeting adjourned . D: Yeah . A: Yeah . C: I think it would be a good idea , I like it . B: It's hard enough to get people actually paying attention . B: Especially if you have food . A: So I guess we're supposed to write final reports . A: 'Cause I don't know . B: All of us ? D: Well there's al eight , nine . A: Hmm . D: Ooh . D: Oh ooh . A: Hmm . A: Or is that just me ?

The Project Manager reviewed the minutes from the last meeting. The User Interface Designer and the Industrial Designer presented the prototype and displayed the changeable fruit- and vegetable-shaped covers. They discussed the locator function that will be designed at a later time. The Project Manager discussed the final production cost for the device, which totaled 11.9 Euros. The Marketing Expert led an evaluation of the prototype. Each participant rated the prototype according to the original criteria for the project. The group discussed the areas in which the prototype did not meet these goals. The group felt that the changeable fruit and vegetable shapes were uncomfortable to hold. The group decided to make changeable covers in fruit colors and designs and to use one uniform shape. The group discussed their experience on the project. They felt they worked well together and were creative. They complained that the meeting-room materials were difficult to use, and some complained that there was not enough information provided to them. The Project Manager instructed all participants to write a final report at the end of the meeting. All participants will write a final report. The group decided that the fruit and vegetable shapes of the device were uncomfortable to hold. They decided to produce the device in one uniform shape, with changeable covers in fruit colors and designs. The group decided that the final production cost and all of the other initial goals were met sufficiently to be able to continue with the project. The group felt that the fruit and vegetable shapes of the remote were uncomfortable to hold. They complained that the meeting-room equipment was difficult to use. Some participants complained that there was not enough information provided to them.

B: Okay . B: Yeah . B: That's okay . B: That's okay . B: Okay . A: Am I starting now ? A: Anytime ? A: Oh sorry . A: 'Kay , um . A: Alright , welcome back fro to the second meeting . A: And um I hope you had a productive last thirty minutes . A: Um , and um , I'll be taking minutes on this one , and um Being hooked up to the PowerPoint for this meeting isn't very necessary for uh myself , because it'll be more about uh , what you guys are bringing to the meeting today . A: Um , so , the first presentation we'll be looking at is Poppy's presentation . A: And , um So , sorry ? A: So , um , take it away Poppy . B: Okay . B: Um , do I need to plugged in . A: It's , it's plugged in . A: So , um No problem . C: F_ eight , w . C: Function F_ eight . B: F_ okay . B: Function F_ eight . B: Sorry about this guys . B: 'Kay . B: is on . B: Right . B: Okay . B: I will take this time just to apologise . B: I , I only , uh , received my emails later on . B: 'Cause I was too busy carried away doing my own thing , which is not obviously not a very good part of a team-working thing . B: But there we go . A: I'm sure it's fine . B: Um , so I was looking at how we're going to go about the working design , and what we actually need to do , and what the remote control needs to do . B: And it needs to um allow a person to have a portable desi device , so they can control the television from wherever they are . B: They don't need to actually manually touch the television set . B: So , it gives them much more flexibility , and allows them to be where they want to be . B: Um , from Uh , on a functional side of things , we found out that wh from our previous meeting , we decided that there're certain points that will make our product unique . B: Um , one is the visibility in the dark , which was um Genevieve's idea . B: So we need to think about how we could bring this in um technically . B: And we could use illuminated buttons , which we are all familiar with when we're using a mobile phone , or um something fam familiar . B: A automatically , um lights up at first touch . B: Or we could use fluorescent materials which would just um take in the light during the day , and then as soon as they go off they would glow in the dark . B: Um , also we could use um an alarm . B: So if we lost the um remote control , perhaps there could be a button on the television set itself , which you could press , and then an alarm from the handset would sound where it was , hopefully in the room . B: Maybe behind a cushion or somewhere . B: Um , so that would work . B: Um , oop . B: Go back there . B: Um , another thing I think we d missed out on on the last meeting was the fact that we should consider the environmental impact of our design . B: Um , from previous researches I've carried out on other projects , um we've learnt about smart materials where um um specific alloys of metals have a shape memory . B: So they can be heated and um and cooled , and they change the shape of um the metal . B: So , for example , a screw that's holding something together could expand and it would force all the components apart . B: So um , the benefits of this for our product would be that when it came to the end of its product life , if it was heated , um everything would spring apart . B: So , all the um individual components could be easily separated , and then some could be reused , some could be recycled , and I think that would be very important for products now . B: Especially 'cause there's much uh responsibility for all the um companies who are coming up with like new designs . B: 'Cause all , we all know that our resources are being limited , and we have to be very environmentally conscious . A: Right , um , one question . B: Yeah . A: This , um , self-destructible uh metal , it allows for recycling materials ? B: Um And then Yeah . A: So that , um , someone could have this product for as long as they felt that they wanted it , and then once they contribute it , then that company can break down the part , the parts better ? B: Yeah they would , um you would make the , the product as you normally would , apart from the , the bits that hold it all together would be made out of this shape-memory alloy . B: And that's the part that would um allow all the other parts to be separated at the end . B: I mean , the user would return the p product to the company , 'cause it's the product's responsibility to get rid of what they've made . B: Um , and then the company could then just use , make use of this shape-memory alloys to split up the components , and then either reuse some bits , and other bits which are obviously gonna wear out with time , or not usable , they might be like be able to put into scrap metal . A: Yeah . B: Something like the case , if it's scratched or something , you would want to reuse it , but you might be able to melt it down and reuse it again somewhere else . A: Mm-hmm . A: Would we be the company that would break down these , or uh metals ? A: Or would we contribute to another group ? B: You could we could probably empl em employ a , a side company or something to do that for us . B: But it would be our responsibility to get that done and to dispose of the products that we made . B: For a certain percentage at least . A: Alright . B: Not every , not a hundred percent of everything we produce , but Yeah . A: Okay . A: This sounds like a really great idea . A: One thing we have to consider is our uh one hundred percent um turnover goal that we have for our financial sector . B: Yeah . A: Um , so we'll have to investigate how much that will cost us , cost the company , um 'cause it sounds very labour-intensive . B: Yeah . A: You would have to hire a number of people , and it might be more expensive . B: Well I the fact of the shape-memory alloys is that they , they don't need to be manually de um deconstructed . B: Like , you don't have to individually um unscrew all the screws . B: Because of this , their properties are smart material . B: All you need is just the heat , so they self-destruct themselves . A: Mm-hmm . A: Alright . B: So I suppose it does need like high contact , yeah , you know high uh quality machinery , and very specific machinery , but Yeah . A: We'll still have to investigate the financial implications . A: Alright . A: I like the environmental approach . A: Um , we'll have to see if that can meet our financial goals as well . B: Okay . B: Um also there is um components . B: This'll be how it uh will actually work . B: But I haven't put this plan together yet . A: I'm sorry , could you Those were um Okay . B: There we go . B: Sorry , should I go back . B: This would actually show the circuit diagram . B: Although I haven't come up with the final circuit yet . B: So I just put all those components in . A: So those are what , um , we'll c construct the remote . A: Those are all the Alright . B: Yeah . B: I it just shows what sort of energy source . B: It could be a battery , like rechargeable probably . B: Um , an' yeah , well how the infrared will actually be sent through the chip to be received by the chip on the television set itself . A: Great . B: Okay ? B: So , now is it F_ eight again to escape ? B: Or escape ? B: There we go . B: Okay . A: Alright . A: Thank you very much . B: Thank you . A: And , um , the next presenter will be Tara . B: There you go Tara . C: Thanks . C: Can you see ? D: Oh , Function F_ eight . C: Do you think Is it uh , function eight yeah ? A: Yeah . B: Function F_ eight . A: Function F_ eight . A: Sorry . B: The one at the top . C: Oh right . C: Okay . D: That looks right . A: Yeah . C: Okay . C: I'm the User um User Interface Designer . C: Uh , the technical functions design of the apparatus is the effect the apparatus should have . C: Um , in this case it's the function of the remote control , which is to send messages to the television , television set . C: By taking inspiration from other similar designs , we'll try and come up with an original trendy remote control , which is sellable international . C: There're two functional design options . C: A multifunctional remote control , which can be used for several entertainment devices . C: And a single function remote control , used specifically for the television . D: I'm sorry , what was that last one . D: Multifunctional and Ch Oh , I see . C: Sorry . C: Um , a single function just for the television itself . C: Yeah . C: Um , multifunctional controls can be difficult to use , as the multitude of buttons can be confusing . C: A single function remote control is simpler to use , but it means you have to have other remote controls for your other entertainment devices . D: 'Kay . C: Um , I think that a single function remote control would be preferable , because it's easier to use . C: It'd be more compatible with a range of television sets , making it more internationally sellable . C: Um , it will make an original design more obtainable , as we have less functional necessities to include in the design . C: And it would be more profitable as it would be more simplistic . C: And less functions would have to be included . C: So it would be cheaper to make . C: And probably more sellable just because it's more compatible with a r a wider range of devices . C: Does anyone have any questions ? D: So as far as we know , um , a single function television remote control is us usable internationally ? C: Well , it's just that , when we're creating it , we're , we have to make it um compatible with different brands of devices . D: Right . C: And it would be easier to make it compatible with just different brands of television devices rather than other ent , yeah , other entertainment devices . D: D_V_D_s and V_C_R_ ? D: Okay . A: Right . A: Does everyone agree with this ? A: Does anyone object and , and find the multifunctional might be a better way to go ? B: Um , I was just wondering about the , what , what Genevieve said before , about having like some hidden controls like having the outer casing . B: And that would probably , um , I d , well well what you said before about it being a more profitable simplistic design . B: I suppose having that would complicate it a lot more . C: Yeah . C: Yeah . B: And limit the design . B: Do you think ? D: Yeah , I think I agree with the single design thing for now , because we're trying to do so much , that if we're trying to make a unique , user-friendly , dadada , and it's also multi also multifunctional , um , we're gonna go over budget for one thing . B: Yeah . D: So Mm-hmm . C: Yeah . B: Yeah . B: That's true . C: Yeah . A: Mm-hmm . B: Yeah . C: And with this we'll have more room in the budget probably to make a more original design . B: Yeah . C: We'll have more money to go into the design side of it . A: Yeah . B: Okay . B: Yeah . A: Alright . A: Sounds great . D: Mm , 'kay . A: Alright , well , um , are you ready for your presentation Genevieve ? D: Yes I am . A: Fabulous . A: Except you're not hooked up to the Great . D: Oh , I'm not hooked up , but other than that , completely ready . D: Okay . D: Okay . D: Oh . D: I just lost my microphone . A: No problem , we can I'm sorry , what was that last thing that you just said ? D: Just a moment . D: Okay . D: So I'll be discussing the functional requirements of this remote control . D: Um , and I'll give you a little briefing on what that means exactly . D: Um , if you all remember from the email we got before our very first uh kick-off meeting , with the coffee machine ? D: The functional requirements of that was to produce hot coffee quickly . D: Um , so what I'll be talking about now is the equivalent for a remote control . D: Um , so basically what needs and desires are to be fulfilled . D: Um , I've done some marketing research , a lot of interviews with remote control users , um , and some internet research . D: And I'll show you my findings . D: Oh , and firstly I wanted to remind you about our company motto and purpose . D: So we believe in providing international market with fashionable products . D: Um , hence our motto , we put the fashion in electronics . D: So I think that should be our priority here . D: Um , and we should also be looking to trends in clothing and interior design . D: Not just in electronic fashion . D: So that it's something that fits in the household . D: Um , we should be looking towards trends in both clothing and interior design . A: Mm-hmm . D: Any trends that are going on in , in the public , even media , you know who's famous , what T_V_ shows are being watched , um , to influence our remote control . B: Mm . B: Yeah . D: Okay , so the findings . D: Um , seventy five percent of users of remote controls find them ugly . D: Which is a , quite a significant number . D: Um , the other twenty five percent didn't specify if they love them or found them , you know , neutral . D: Eighty percent of users would spend more money when a remote control would look fancy . D: Current remote controls do not match well the operating behaviour of the user . A: I'm sorry , that eighty percent of users would spend more money when a remote control would look fancy . A: You mean that they would spend more money on a fancy-looking remote control ? D: Yeah , they're willing , they're willing to spend money on a remote control with personality . D: As opposed to your basic , you know , oval black , all same size button remote control . A: Okay . B: Mm . B: Yeah . D: Um , so it is something that people care about . D: It's not , it's not ignored in the household . D: Um , seventy five percent of remote control users said that they zap a lot . D: Zapping meaning they go through channels a lot . D: They're you know thumb-masters . B: Mm-hmm . D: Um , and fifty percent of users say they only use ten percent of the buttons . D: That A very small amount . D: Thought that was interesting . A: Alright , so it might be very appealing if , um , we have very concise buttons . B: Mm . B: the single function . A: And another thing with um lots of surfing , we'd probably have to work on something that could be um a lot more durable , because I find with um channel-changers that , um , a lot of the numbers get rubbed down if they're printed on the button . B: Yeah . D: Yes . C: Yeah . B: Yeah that's a good point . C: Yeah . D: And actually to go with that , I'm gonna give you some statistics on the uh relevancy of the buttons , how much they're used . D: And uh how important the uh users find them . D: So the power button , obviously , in an hour is only used once . D: Hopefully the person's not turning on and off the T_V_ . D: Um , but the relevance of that button is nine out of ten . D: So people wanna be able to turn on the T_V_ with the remote control . D: Um , as opposed to standing up and turning on the television set . D: Channel selection is used a hundred and sixty eight times on average per hour . D: That's a huge amount . D: This is the most important button . D: Um , so obviously when commercials come on they're changing it , so as you said we want a durable button that's not gonna run down . D: Relevance of that button , our users found was uh ten , ten out of ten . D: Uh , ditto for volume selection , so ten out of ten . D: And it's used on average four times an hour . D: Not as much as channel selection , but still significant . D: Um , audio settings is used on average zero point eight times an hour . D: Relevance is two . D: Screen settings , which means brightness , colour etcetera , zero point five times an hour . D: Um , and relevance of one point five . D: We're getting to specific statistics here . D: Teletext , um , now I'm not too clear on what that is . D: I don't know if you can help me . D: Flipping pages . D: Is that So like a running banner , underneath Oh . C: It's um It has T_V_ has like information , it has information on holidays , the news , entertainment . B: It's like the news . B: Or like information . A: Yeah . B: The and what's on . A: It's um No it's a button that you press , and then you , uh , like a menu pops up . C: No , li Yeah . C: Yeah . A: I haven't used it before but Mm . B: It's like It's like very basic internet . C: And you have page numbers like for the menu , and you press the page numbers with your remote , and it , it'll come up . D: Okay . C: Very basic internet , yeah . B: Sort of , um Yeah , it's just information that um , like television timetables , what's on , what's on now , what's on next , on every channel , and Yeah . D: Okay . C: But you have Yeah . D: Like tells you the weather , and Okay . C: But you have no interaction back with it , you know . C: Like the internet you can send emails and You've no interaction . D: Right . C: Yeah . D: Alright . D: Well I guess I'm not with it , because I wasn't But it's , it's being used fourteen times an hour . D: Um , and has a r a high relevance of six point five . D: So it looks like something that we're gonna want to do some research on and include on our remote control . C: Yeah . D: Um , channel settings . D: Zero point zero one times an hour . D: Relevance of three . D: Channel settings . C: Uh , probably just tuning in the channels , would it be ? D: P Sorry . D: Changing the channels ? C: Tuning them in at the very start . C: You know if you get a new T_V_ set , you tune in all the channels , do you th do you think ? D: Oh , okay . B: To get the right reception and picture , I suppose . C: Yeah . C: Yeah . D: Yeah . D: Okay . D: Um , so it's not used very often , but people still find it relevant . D: Okay . D: Um , biggest frustrations of uh the people that we interviewed . D: Remote controls are often lost somewhere . D: So that was already discussed by Poppy . D: How we could have a , an alarm system so that people can find it . D: Um , takes too much time to learn how to use a new remote control . D: So it should be very user-friendly , you know . D: People know what to do very quickly . D: Um , remote controls are bad for R_S_I_ . B: Repetitive strain injury . C: Repeti Uh . D: Ah . B: I think . D: Is that what it is ? D: People with arthritis and such ? A: That's rather sad . D: Um , maybe our designers can look into that . B: Oh , I'm guessing that's what it is . C: Yeah , yeah . B: I'm not Mm . C: I think it is . D: Um , buttons that don't require , you know , very firm pushing , if they respond . B: Yeah . D: But we'll have to also avoid , you know , buttons responding to the slightest touch as well . D: That's a problem . B: Yeah . B: It is . D: Okay . D: Did you guys uh get that one down ? B: Mm-hmm . A: Yep . D: Um okay , here's some ideas for you . D: A large percentage of the public would pay for voice recognition on the remote controls . D: So I'll show you some numbers here . D: Um , so the youngest age group , fifteen to twenty five . D: Ninety one point two percent said that they would pay extra money to have voice recogni voice recognition included on their remote control . D: Um , and you can see that number decreases a bit with ol s Interestingly enough , twenty five to thirty five is the lowest amount . D: Um , that would , are willing to pay extra . D: So I guess we're gonna have to figure out what age group we're , we're targeting , and if and if voice recognition is something we wanna look into . D: And if we have the budget for it . D: Um , if we are targeting young adults , it looks like something that would pay off . D: Seeing as ninety percent , over ninety percent would pay for it . A: I agree with um if we're targeting young adults then it would be something we should look into . D: Mm-hmm . A: Um , financially and and functionally . A: Um , and especially if we are um trying to be trendy , go with fashions , things like that . B: Mm . A: Um , ages like from thirty five to sixty five which show lower numbers probably won't be as concerned . D: So that , that's a whole other field of research . D: I don't know if it'd be , if we'd still have a remote , or if you're talking to your television and saying change channel . D: Um and depending on how many members you have in households . A: Mm-hmm . B: Yeah . D: So it m it may be too complicated for us , but it's something to keep in mind anyway . A: Yeah . A: And something that might further complicate it is that the T_V_ makes noise itself . D: Right . A: Wonder if it would have Yeah . C: Yeah . B: And if there was conversation in the room at the same time , although in theory it doesn't tend to be when you're watching television , but could be very difficult to get the specific uh design . D: Mm-hmm . A: Yeah . A: If we're looking for a simplistic design , if We need to decide if that is our um intention is , is a simplistic design . D: Mm-hmm . B: Yeah . B: Mm . A: Um , because if , if it is then I think voice , um voice-activated Yeah , and that would sort of negate the whole remote control thing , because if people can activate the television with their voice then they won't be using a , they won't be talking into a remote , I'm sure . D: It looks like Mm-hmm . D: It'd be like the ultimate remote . D: Um okay . D: And th the last thing here was a , an L_C_D_ screen . D: So , I mean voice recognition might be a little too extreme for us . D: Not practical . D: Um an L_C_D_ screen though might be something that , you know , you can shift through pages kind of li the way this PowerPoint is working . B: Yeah . D: So that you don't have so many buttons to deal with . A: Um , I don't know what an L_C_D_ screen is . D: Oh sorry , just , just a screen , like a computer screen . D: S Or like um Yeah . C: Mobile phone . B: Mm . C: Yeah . D: Or Like an alarm clock . D: You'd have an L_C_D_ versus just a , a normal clock . B: What , what would appear on the screen ? A: I have no idea still . A: I'm sorry . D: Oh just like an electronic screen . D: As opposed to just buttons . D: There would be like a little , like on Yeah . A: Oh , on the remote . A: Okay . D: Like on the top of a cellphone , the the little L_C_D_ screen . A: Yeah . D: Um , now that's , I , I dunno exactly what exactly we'd put on there . D: I guess the channel that you're on , the v the volume setting . C: Yeah . C: Could it it It would be good if it had the actual programme that was on , and what was next . C: But that would probably be Yeah . B: Like linked in with the teletext , or sort of like an teletext at your fingers , without having to access that through the television . D: Mm-hmm . C: That would be good , yeah . C: Yeah . C: Might be quite expensive to do that though . B: Mm , Yeah . B: Could be . D: Well I guess that's something we can all take back to our respective research . A: Right . B: Mm-hmm . D: Um , and finally , whoops , my personal preferences and thoughts . D: Um , I think our priority really should be unique design . D: Um , we want something that people want in their home . D: Every remote control looks the same , so uh in my opinion it should be , um , user-friendly and unique . D: So the other stuff might be a little too , a little too gadgety for some people . B: Yeah . D: Um , I th myself , voice recognition kind of scares me off . D: So if we're , if we're aiming to make this an international university , universally accepted product Um , and for all , the other thing is like age market . B: Mm . D: I mean if we wanted to concentrate on fifteen to twenty five years olds , we could go for the fancy stuff . D: But if we wanna make fifty million , and and have everyone want this remote control , we should maybe stick to the basics . A: Mm-hmm . C: And we should keep in mind that fifteen to twenty five year olds might not have twenty five Euros to spend on a remote control . D: Mm-hmm . C: Like their priorities might not be a fancy remote control , when they're just starting out and , yeah . D: Right . D: And we have to keep in mind the , the reliability of our research . D: I mean , you know , a sixteen year old boy would say , yeah I'd pay extra for voice recognition , until they realise that's three months allowance . C: Yeah . D: Um , so I I think , I think the older generations we should be catering to a bit more . C: Yeah . C: Early twenties , that's the kind of age group . A: Yeah . A: And if one of the largest , uh , or most complained about thing is that it takes so long to get to know how to use a remote control , I'm sure that something like an L_C_D_ screen or remote control would be just furthering that problem . C: Twenties . D: Yeah . B: Yeah . B: Yeah . D: Yep . B: Complicated jus complicating things even fo Mm . A: Yeah . C: Yeah . A: Alright . D: Okay . B: Okay . D: That's it for the market research . A: Okay . A: Before we go into uh more discussion on we want this design to look like , I've received some information from the management that will affect some of our decisions . A: Um , for one thing , because Having controls with D_V_D_ , V_C_R_ , that sort of thing , would really complicate the design of the remote control . A: Um , we've decided not to include them and make it a specific , just a specific television um function . A: Which is good as , as we've sort of decided that we would like to go with that anyway . A: Um , for many reasons . A: So um we have that decision sort of made for us . A: Another thing that might um affect other decisions is that um the management feels that teletext is outdated , because more people are using the internet now . A: And so uh we won't concern ourselves with um navigating the teletext option . B: Can I just interrupt ? A: Yep . B: Would you like to plug in your Have you got a PowerPoint or not ? D: Yeah . D: Maybe we can do the There you go . A: Okay , sure . A: Yeah I do . A: I'm looking at looking at it right now . B: Okay . B: Thanks . A: thank you . D: Oh , come back screen . D: Hmm . B: Were they , was the management suggesting use of the internet rather than teletext , or just avoiding both altogether ? A: Um , well , I mean we don't have the resources or or possibility of using the internet with the remote control , but um they were just pretty much saying that the teletext would not be used . B: Yeah . B: Yeah . B: Okay . B: Yeah . B: Okay . A: Alright , and another thing . A: This is for the design , the design of the product is that um we wanna create , um more of a sense that people know that this is from our company . A: So , um , all the remote controls must have our um We'll incorporate our logo and colour in in some way . B: Right . B: Yeah . B: Yeah . A: So , um , perhaps um our logo on the bottom , or wherever you feel like it would look good . B: Okay . A: Um , it doesn't have to be the colour of our um of our company but , another thing is that , um we need to , we probably would have to have that colour and , and logo decided upon . B: Just Okay . A: Um , I'm assuming that we already have one , but for the purposes of this meeting I , I wasn't offered a , like a type of logo or colour , so if that could be um somewhere on the design so that we can be recognisable . B: Work on that . D: It's probably R_ R_R_ in yellow . C: Yeah . B: Yeah . A: The little R_ R_ yellow thing ? A: Okay . D: Yeah , I think . C: Yeah . B: Mm-hmm . A: Real Reaction ? A: Okay . A: Um , yes , those are the changes . A: Um , so , now we need to discuss , um and come to a decision on our remote control functions , of , of how this is going to be . A: I'm just going to look at my notes for a second . A: Um , we have to decide on a target group and the functions of the remote control . A: So , um , we already know that it'll just be for the television . B: Okay . A: It'll It won't have teletext . A: But um , you know , we could discuss um those other options that you brought up , Genevieve . D: Okay , so I Are we going to write off the L_C_D_ option ? B: Yeah . A: Is that how most people feel about that ? C: Yeah . D: Yeah ? B: Yeah . D: Okay . A: Okay . D: So no L_C_D_ , no teletext , and no voice recognition . C: I think it would be annoying though if I don't use teletext that much , but if it was on your T_V_ , you'd want to be able to use it , if You'd Yeah . A: Yeah , but another thing is that if we're reaching an international crowd , um , I know for one that in North America there is no such thing as teletext , so it'd be really superfluous . D: Yeah . C: So is it just Okay . D: Never heard of it . B: Yeah . C: Alright . A: Yeah . C: Right . A: I don't know about other countries besides the U_K_ . A: Do you know if anywhere else has it ? C: I don't know . B: I don't know . C: I don't know . B: More research required , I think . A: Alright . B: But if Was it a management decision that we're having Okay . A: It was a management decision , so it's , it's pretty much out of our hands at this point . C: Yeah . B: So Okay . C: Okay then . A: 'Kay . A: So , I guess we're looking at something rather simple . D: Um , well I guess , just from my findings it looks like we wanna minimise buttons . B: 'Kay . D: Um . B: Minimal Yeah okay . D: And the What was the word they used ? D: F findability is important . A: Yeah . A: I think we should definitely go ahead with the alarm system idea that you had . D: Mm-hmm . C: Yeah . A: 'Cause I'm sure that could be inex inexpensive because we could use the same kind of infrared the same signal through that and it could just like make a little beeping noise . B: Yeah . B: The same signalling . B: I mean Or vibrate just the same as a mobile phone . A: It's not that expensive to do . B: Like you just a , a buzz or something . A: Yeah . D: Mm-hmm . A: Yeah . B: Yeah . A: Okay . A: I like that idea . C: Would you be able to , um , put the little device anywhere ? C: 'Cause uh isn't our remote control for all T_V_s , so you'd ha Yeah , with the button that you pressed . B: If Do you mean the the link between the Well , if the button was actually on Oh , yeah . A: Yeah . A: The button Oh . C: Yeah . C: C 'cause then it would only be a applicable to one T_V_ set , so it would need to be something that you could stick somewhere , or something . A: Minor detail there . B: Maybe Yeah , yeah . B: Maybe something adhesive that you could like stick onto the back of any set that would be um yeah not very obtrusive . A: Yeah , it would have t Mm-hmm . C: Yeah . B: Obviously something small that's Yeah , that's a good point . C: Yeah . A: Yeah . A: Then it wouldn't , it probably wouldn't be able to use It would be able to use the same reception on the remote c control I guess , but the actual device would have to have its own infrared signaller . B: Yeah . C: Yeah . A: Okay . B: Yeah , okay . C: Would it need a battery then ? A: Maybe , um Probably , I mean . B: Pr probably . B: Unless it could be Okay . A: That's your department you'll have to sort that out . D: Mm . B: Um , unless some way , it could have some universal connection to like the socket , the same socket that the T_V_'s supplied from . B: I mean the power for the T_V_ . C: Yeah . B: So , mm , more research into that one . A: Yeah , you'll have to Yeah , you'll have to investi Do some research on that , alright ? D: Mm . B: Yeah . A: Great . A: Um , alright , and I'm sure that , um um , the glow-in-the-dark , fluorescent , whatever , system , um is a go ahead . A: Is everyone interested in that ? B: Y Yeah . D: On the buttons ? C: I I like the light up suggestion . C: I think that would be better . C: 'Cause you know the way fluorescent lights lose their brightness after certain time , so I would go for Well just the numbers could be embossed , couldn't it ? A: Yeah . B: Yeah . B: Yeah . A: Yeah . B: Yeah . D: it doesn't It could it could be a tactile thing as well . D: Um right , if w if we're minimising buttons , we might be able to make them actually larger . D: And there's something on it . D: S you know like up arrow down arrow for , for volume . B: Like a raised Yeah That's true . D: Um , and I don't know what we could do for , for channels . D: S The numbers themselves . C: Like raised . C: Yeah . D: But then the like up button and down button for the channel , channel changing . C: Could be raised . C: Just little arrows , that you could feel , maybe ? D: Yeah . A: Hmm . D: I just thought that it , it might be sucking more battery power , if there , if it is a light up . D: I'm not sure . C: Yeah . A: Yeah . B: And also y , uh Heather you mentioned before , um like how it should be accessible to everybody . A: But I mean Yeah . B: Um , so like big b um buttons , for people you are visually impaired . C: Yeah . B: The glow-in-the-dark or light up won't make any difference anyway . D: Mm-hmm . B: So like you say tactile might be better , because it'd be more available to everybody . C: That , I think that's good , yeah . A: Yeah . A: Could we somehow We could , may , possibly , sorry , incorporate them both so that the buttons could maybe be in the shape of the numbers themselves and be made out of some glow-in-the-dark material . D: Mm-hmm . B: Yeah . C: Yeah . B: Yeah . C: Yeah . B: Mm-hmm . C: Yeah . B: Yeah . A: 'Cause I d I don't think that glow-in-the-dark material , um , like the actual soft plastic , um , costs that much more than other colours . D: Mm-hmm . C: No , I wouldn't say so . B: No , it's not these days . B: I mean , it's quite easily accessible . A: Yeah . D: I guess the other option , referring to the battery thing is , you know how cellphones will t light up for fifteen seconds or something , when you're s and then it goes , so if , if you're like changing the volume during a movie . B: Yeah . C: That's good Yeah that a good idea . B: Yeah . D: I know , I'm thinking of mostly when you're watching a movie you turn all the lights off right . B: Yeah . C: Yeah . D: And you don't want to turn on the lights , to turn it down , because there's suddenly an explosion , and it's gonna wake up the baby . B: Yeah . C: Yeah . D: Um , so if you touch the button , it kind of reactivates it . D: It lights up for On self timer . C: That , yeah , that's a good idea . B: Yeah . B: Yeah . B: So self-timed lighting . D: Yeah . A: Alright we have five minutes left um , for the meeting , but I think we should discuss this light subject a little bit more before we close . B: Um , I Yeah . A: Um , what was I missed the last moment , reading that . A: What were you talking about with the lighting up buttons ? D: Oh , just if it was kinda the same way that a cell You know how a cellphone will light up for about ten , fifteen seconds when you touch a button , after having not touched it for a while . A: Yeah . A: Yeah . D: Um , if instead of a constant light up on the , on the remote control , if it lights up for ten seconds when it's touched again . A: Mm . A: So it could be any button that would be pressed . D: Yeah , and you , you touch it and it just kind of lights up a bit , and it gives a faint glow . B: So , self-timed Yeah . D: So if you have all the lights off in your living room , you'll , you'll temporarily see it . A: Yeah . D: Because usually you're not fooling around for it for more than what ten seconds . C: Yeah . A: Okay , so That's probably feasible . D: So Mm-hmm . B: Yeah . A: So , do you think that we should do the lighting up thing , and the glow-in-the-dark thing , and the shape of the numbers ? A: Do we have to kind of decide what we're gonna do with this . B: I think the shape of the numbers is a really good idea . C: Yeah . A: Yeah , okay . B: And I think that's un unique as well . C: For visually impaired , yeah . B: I mean , I haven't seen that . A: Yeah . D: Mm-hmm . B: And as you're saying like numbers can wear off if they're just sort of like painted on , you know printed . A: Yeah , yeah . A: And it could , if it's that softer rubber material it'll be , maybe , um , uh , better for people with um els no what's it called , R_S_I_ , what was it that we were talking about ? B: durable . B: Oh yeah . C: Yeah . D: Oh right , the Mm-hmm . A: Yeah . B: Yeah . B: Yeah . B: Repetitive strain injury . A: Yeah instead of like hard buttons . A: Okay . B: Mm-hmm . A: Um , did we want to go for the glow-in-the-dark look ? A: Or did we want to go for the lighting up instantly ? C: If I was thinking though , if it was glow-in-the-dark , you could put the um Real Reaction symbol as glow-in-the-dark , and then it would be constantly advertised . A: Like should we do both ? A: Or we can have one or the other ? A: Because it might , for , for our design purposes , I mean , the lighting up thing might be better because glow-in-the-dark material has a funny kinda colour . D: I was gonna say , Exactly . A: And it might not go with different like face plates that we might come up with . B: Yeah . D: It the it might be perceived as tacky , glow-in-the-dark . D: It's kind of like Eighties neon-style . A: Yeah . B: Yeah , and we could Yeah there are now like loads , or a huge range of different colours that it could light up in as well , which could like link in with the company colours . D: Um , whereas we're trying to be trendy and fashionable . D: So Mm-hmm . B: Like it could be blue or green or yellow , or like we've just limited t with the , just ordinary phosphorescent so Yeah . A: Right . A: Right . A: Alright . A: So we've decided on lighting up things . D: Mm . B: Every time the , that it lit up , you c that could light up as well . A: Yeah . C: Yeah . B: Or , or the , whate Yeah . C: Yeah . A: Yeah . A: But with the same thing , I mean . D: That's true . A: If you touch the button and then it could be , it could be lit up as well . C: Yeah . C: Okay . A: Is Are you okay with that ? C: Yeah . A: Okay . A: Cool . A: Um Alright . A: So I think that um that completes most of our um our more uh practical decisions . B: Is Okay . A: And now it's up to designing . A: And um making sure that this can be feasible . D: What um Oh sorry . A: And do you have anything Do you have anything to say ? D: Yeah well , I was just gonna throw out there the thought about um personalising the remote control . D: Um , it , you , 'cause you mentioned face plates . D: So I I dunno if there's something that diff , you know like five different face plates . D: I dunno if this will start making it more complicated , but it could increase the popularity of the , of the remote . C: Oh yeah . B: Like you can have changeable um mobile covers or something . D: Um Yeah , Exactly , like an iPod . C: Interchangeable thing ? A: Like an iPod or something ? C: That would be good . B: Yeah , or Okay . A: Okay . C: Yeah . D: Exactly . D: Or , or like mobile ph . A: Like a cellphone ? A: Yeah . D: And I dunno if we'd want to go with like T_V_ show themes or something . D: Like a Bart Simpson faceplate . C: Yeah , and then that would be uh more profitable like as a sideline to the remote as well . D: But Mm-hmm . A: Mm-hmm . B: Yeah . C: Y Could buy extra Yeah . A: Accessories . D: Exactly . D: You could start out with three , and if , if we hit it big then we can add some on . B: Person Yeah . B: Well , that's great . C: That's a good idea . A: Yeah . C: Yeah . A: I think that we should incorporate that . B: Interchangeable . B: Um , als Yeah . A: 'Cause that wouldn't be very expensive at all . A: You'd just get one mould , throw some plastic in it , you know . C: No . D: Mm-hmm . B: Interchan And also possible I mean , uh , we could gain out of that by advertising certain T_V_ shows , or Yeah . C: Oh yeah . A: Yeah . A: Well , that might be com problematic with um copyright issues . D: Right . A: So , if it takes off then we'll , we'll , we'll try that out . B: But if we , there is Yeah . C: If w No . B: We could Um , the environmental factor , we didn't bring that up again . D: Right . A: Right . A: We'll have to do more research . A: Like as of yet , that has nothing to do with , um , the way it'll look . B: Yeah . A: Um , does it need to be reached a de Do we need to reach a decision on that right now ? B: Um , I've Okay . A: Because we need to investigate the financial implications . A: Okay . B: Let's I think we could probably leave that 'til later on , then . A: Is it Does it need to be uh decided on now ? A: Or should we Okay . A: Good . A: Alright then . A: Anyone else have anything more to say before we close ? B: No . A: Alright , well . A: Let's have lunch and we'll discuss this later . C: Okay . B: Okay . A: Alright ? B: Thank you .

The project manager opens the meeting, asking the industrial designer to present first. The industrial designer begins talking about the functional aspect of the working design and features to make the product unique, such as visibility in the dark, locator alarm, and environmentally-friendly materials. To make an environmental impact, they could use smart materials that can be heated and cooled so that the individual components easily separate to be reused or recycled. The group asks some questions about this idea and then the interface designer presents about technical functions, explaining the difference between a multifunctional and single function remote. The group discusses the two types and decides that a single function design is more suitable for the budget. The marketing expert presents on user requirements by using research done on remote control users. She summarizes these findings andexplains her personal preference for a user-friendly, unique design since certain features could be too complex. The project manager receives some decision-affecting information from management, which she shares with the group. They have a discussion about the remote control functions and close the meeting. *NA* The remote will be a single function design- television only. Teletext is outdated and will not be used. Remotes must incorporate corporate logo and color. No LCD, no voice recognition. Alarm locator will be implemented. Glow in the dark buttons, self-timed lighting. Will consider using number-shaped buttons. Will research changable covers. Will reserach environmental factor. Need to research on whether locator device will need a separate battery. Need to research possibility of changable covers. Need to research using envrionemntal materials.

A: Okay , good morning . A: This is our first team meeting . B: Good day . D: Morning . C: Morning . A: I'll be your Project Manager for today , for this project . A: My name is Mark will be giving this presentation for you to kick the project off . A: That's my uh that's the agenda for today . A: Well , of course we're new to each other , so I'd like to get acquainted first . A: So let's do that first , I mean Let's start with you , can you introduce yourself ? A: You're our Marketing Expert . D: Yes . D: Um my name is Dirk , Dirk Meinfeld . D: Um I will be uh Pr Project the Marketing Expert . D: And I will see what the user wants and uh what we can do uh with the new produ project product . A: Okay , excellent . A: And you are User Interface Yeah . B: Nick Broer , User Interface Designer . B: I'm going to uh look at the technical design from the uh user point of view . A: Excellent . A: Okay . C: My name is Xavier Juergens , I'm the Industrial Designer , and there are three main questions that I have to find an answer to today . C: First one is uh what happens inside the apparatus , second is what is uh the apparatus made of , and the third is what should it look like . D: Hmm . A: What should it look like ? A: Okay . D: Hmm . A: Oh , let's kick it off . A: Oh , there we go . A: So , our new project is about we need design a remote control for television set , so , which has to be original , trendy and user-friendly . A: I took this off our corporate website . A: It's I think well it sums up what we need to do . A: We're inspired by latest fashion , not only electronics , but also the latest trends in clothes and interior design . A: That's why our product will always fit in your home . A: So apparently we need to um be very at um very open to what's currently hot in the market . A: So that's what you need to do to bring us the latest info and what people want . D: Yeah . D: Yeah . A: So So we put the fashion in electronics . A: So that's what we need to go for . A: Anyway , we'll take this project in three steps , three pha uh three phase of design . A: First step will be the functional design . D: Yeah . A: And that's basically what we're gonna do . A: Everybody has uh a piece of individual work and a meeting afterwards , so we can share information about So I'm gonna keep this short , since we had a technical problem . A: So skip through this . A: Uh . A: Okay . A: Every meeting we everybody can present their uh their views and everything , so to help with these , you have we have the SMARTboards here . A: We can use a regular PowerPoint presentation . A: I'm supposed to give you an introduction on this doodling board , so it's actually it's very easy . A: Like it says , very simple , you just take out the pen . A: Like you see here , I'll just take the take here . A: That's it , you just put it on the board . A: You see a pen here . A: You go here , just like using a pen . A: You can just draw whatever you want . A: It's like the eraser , can erase whatever you want . A: And so it will be easy just to illustrate your views , if you wanna change the format , you just either take out jus just like the pen , and whatever you want , your current colour , your line width , just to make the line bigger . A: So it should be really easy . D: Okay . A: This is to take the just take a new slide and back again . A: We're just gonna keep using this board all the time , so I think it will be it's very clear for everyone , I suppose . A: So I'll take this out . A: Okay . A: We'll use that later . A: Anyway . A: Yeah , just just just stuff that you wanna share , just put it in the in the project folder , like I put my presentation now . A: I'll put the the minutes of every meeting , I'll put them there too , so everybody can read up if they have to leave early or whatever . A: So next , been here . A: Well , gonna give the electronic white-board uh a shot . A: So basic idea is we have a blank sheet . A: Just try whatever you want , and like it says , draw your favourite animal . A: I think the creative genius should go first . B: The creative genius ? B: Thank you very much . A: So , draw us your favourite animal . B: Well , I'm more into the technical aspects of drawing , so I'm not really good at drawing animals , but uh the animal which I Oh . A: Draw us a technical animal . A: Yeah , it's still erasing . B: Pen . B: Uh format . B: Else my animal will be like king-size . B: I pretty much like a dolphin , because of its uh its freedom basically . B: Let's see . B: A head . B: actually worked with this . B: It's like uh it's a very Uh high-tech . B: Bit low-responsive though . B: Prefer pen and paper . A: So that's what we don't want . A: We want a high-responsive product . A: So It looks more like nuclear bomb . D: Very nice dolphin . B: It doesn't look like a nuclear bomb . B: This thing isn't doing what I'm What I want . B: So Yeah , well it does look like a nuclear bomb . A: Let's go easy on it . B: I'll just finish up real soon , because I'm So it doesn't really look like a dolphin , but then again , this is all new for me . A: Anyway , it should It It's supposed to be a dolphin , you like the freedom that it that it represents . C: Uh-huh . B: Like the ocean , like swimming . B: Do that in my spare time , so that's basically an Now we can forget this ever happened . A: What do you like ? A: Okay . A: Well , our Marketing Expert . A: Show us an animal . D: Um an animal . D: I like the elephant . A: Pick a pick a pick a clean sheet . A: Oh . D: What ? A: Take a clean sheet first . D: Yeah . D: Um Oh yeah . A: Just press next . A: That's it . D: Oh , a blank . D: Okay , next . D: Free , I like the elephant . D: It's big , it's strong , so uh uh Oh , it's a little bit You have to hold it , right ? B: It's not really that responsive , no . C: Mm . D: Hmm . D: It's a beautiful animal . D: Oh , you have to p press it pretty hard . D: With a smile on it , it's very important . A: It's a cute elephant . D: Yeah . D: And uh not to forget its tail . D: Oh . A: It's a nice beard . D: Yeah , it's okay . B: And you was making comments on my dolphin . D: Yes . D: I will beat the dolphin . D: No . A: Okay , so it's just a bee . D: Yeah . A: So I suggest you make us the elephant in the market . A: The big and strong player in the market . D: Yeah . A: This would be good . D: Yeah . A: Okay , excellent . A: On to the next one . C: Okay . D: Uh yeah . C: Okay , you should press next . D: Yeah . A: Press next . A: Yeah , it's up there . C: Okay . A: That's it . C: Okay , well the animal I'd like to draw is a tiger . B: You picked a hard one , didn't you ? D: Experience with the tiger . C: My drawing skills are really bad , so . D: What ? D: They are Okay uh-huh . C: They are really bad , my drawing skills . A: Sure looks smooth . D: Oh . C: I'm not sure how the legs should go , but Uh these are stripes . B: Got it . C: I've picked this animal because it's very fast . C: It is uh it knows exactly what it wants . C: Uh it hardly ever wastes any resources . A: What does it want ? C: Uh well , basically uh it hunts for prey , but it does it always in a very well-thought way . C: Uh it knows exactly what it wants . C: It never kills an animal uh just for the killing , so it's very efficient . C: And it tries to do everything as fast as possible . A: Okay . C: And it always goes for uh security , in seeking uh uh a hide spot and uh and doing everything , security , speed and efficiency is important . D: Mm . C: And I think uh those things we can use . A: I agree . D: Okay . A: Yay , I'm supposed to draw the animal next . A: I introduce to the world the amazing ant . D: Uh hard worker . A: Great team-workers . D: Yeah . C: Yeah . A: Do everything to Uh really small , but together they're really strong . A: So I'm gonna give it a smiley face . D: Yeah , yeah . C: Oh . A: Not sure where the p . A: Just put 'em here . A: Whatever . A: Think it need shoes . A: So I'm just too lazy to draw it all black , so That's the coolest ant ever . B: You've done this before , haven't you ? A: I love to draw ants . A: It's my hobby . A: Anyway Nah . A: Just I think it's very representative what we drew , I guess . A: Like you take just take your freedom and use a a trendy interface that you design for us . D: Yeah . A: Just Yeah . A: You're supposed to make i make it different from uh from what other people have , and just make it a little distinct . A: Anyway . A: another beep to stop the meeting . A: See . A: Warning . A: Finish meeting now . A: Uh put this down . A: Examples . A: Well I guess we have a little little time extra , but Just a little quick discussion to to open open our work . A: So what do you guys think about The first idea is just very short . A: I'll start with you . A: What are y What are your first ideas for the new product ? B: Well , I basically had a question . A: What The project I got was just for a T_V_ remote control . B: Do uh Are we going to introduce a multi remote control ? B: Is it just the T_V_ or do we want to in Just for T_V_ remote control . D: Uh Yeah . A: Yeah , I guess so . B: Okay . B: Well , I was thinking about design remote control , with our uh motto and all . D: But Yeah . B: Uh thing to keep in mind is that we need to stick to what people are familiar with . B: No rational changes or whatever , 'cause it revolutionary changes , yes . A: Okay , so very intuitive design , I guess . B: Uh we might have to consider other design aspects of our product . B: So that was something I wanted to add , and perhaps some usability aspect . B: T_V_ is becoming central in most homes . B: Do we want people who are disabled in any way to uh , yeah , to be able to use it as well ? A: Yeah , we want I suppose we want almost everyone to be using it . A: So I think I mean , really disabled people , yeah , might be a problem , but I think it's a little take it into consideration . A: Um yeah . A: I think we really need to cut the meeting short . A: You have anything you wanna share quickly ? C: Hmm . D: Uh . C: Only one thing uh that has to be added according to me is uh the the material it is made of , it should be something light . C: That's it speaks for itself , but some uh Yeah . B: Yeah . A: It should be light , okay . D: Yeah . A: Um , let's see , where did I Let's skip that . A: Oh , this is it . A: Sorry , I skipped this sheet . D: Selling price . A: What do we This Quick What we're going to Selling price , twenty five Euros . A: That's for you . A: The production price , twelve and a half Euros , approximately . C: Okay . A: Just go go for that . A: We'll reach the uh reach that profit . C: Okay . B: Okay , well that's not that much to work with . D: international . A: No , it's not much to work on . A: I'm sorry , I skipped it . A: Anyways , that's Yeah , this is it . A: Do you have anything you you came up with yet ? A: About uh marketing transfer , whatever ? D: Um about what ? D: Marketing ? A: Marketing I'm not sure what you what you came up with yet . A: You have anything to share ? A: Or else we'll cut the meeting just cut the meeting short since we're supposed to stop . D: Um no , not really yet , but I've some ideas and I will uh say it uh Okay . A: Okay . A: Anyways , the the personal coach will give you the your p your personal assignments and everything . A: So we'll just meet back in here thirty minutes . C: Okay . A: I'm sure we have that . C: Good luck everyone . A: Yeah , thanks for attending . B: Mm , good luck . A: I'll see you back here in thirty minutes . D: Okay . D: Yes .

The goal of the project is to design an original, trendy and user-friendly remote control for TV. The team comprises the project manager, the marketing expert, who is looking at user needs, the user interface designer, looking at usability, and the industrial designer, working on the engineering and materials. The project will be completed with three further meetings: the following meeting concerns the functional design. The project manager gave a quick overview of the equipment available. The remote needs to be produced for 12.50 euros in order to be sold for double that amount. The whole team tried out the SMARTboard, by drawing their favourite animals. Afterwards, they discussed briefly their first ideas, including the use of light materials and usability concerns. *NA* The remote is just going to be for TV. The design should generally be intuitive without changes that would render it an unfamiliar object to customers. The team will also take into account possible usability issues concerning disabled people. They also agreed to choose light materials. *NA*

A: So um nice to see you again . A: Uh . A: So , uh . A: Tod uh for this meeting I will take the notes and do the minutes . A: Uh so we will see our three presentations . A: Um we will start with the uh Manager Expert wi who will talk about uh user re requirements , whats user needs and what it desire for this devi device . D: Okay , can I have the laptop over here , or ? A: Yep . A: Oh , I don't think so . A: I think you have to come here . D: Okay . D: Have to get up . A: I dunno . A: I think it should stay . D: Excuse me . B: Yeah , that's it . D: Okay . A: Should stay in the square here . D: Okay . A: Oh , maybe . D: Okay , so basically I'm gonna present some findings of a study we conducted uh into uh what users want in this remote control . A: Oh , you can put it here . A: Oh that's okay , it's jus Hmm . D: Um so first of all we what we did is we um conducted a an experiment with a hundred test subjects . D: Um we put them in a in our um usability laboratory and got them to , you know , um play with remote controls , and also to complete , after they'd done that , to complete a questionnaire uh to tell us what they like and what they don't like in remote controls . D: So basically um the major things we found out was that um basically users don't like the look and feel of of most remote controls that are currently on the market . D: Um they , you know , seventy five percent of the people we we uh did the experiments on , found that rem remote the remote controls that they'd used in the past were ugly . D: Completely ugly . D: Um they they didn't match the operating behaviour of the user , that is , you know , the the way users use remote controls when they're watching T_V_ . D: Um , that the layout of the remote controls didn't match they way that they used it . D: Um and thirdly they say that w half of the users that we um tested said that they only used ten percent of the buttons that uh are on remote controls . D: Um so we collect we also some collected some usage statistics uh based on how these test subjects were using their remote control . D: And from this we basically came up with the figure that the channel buttons , the channel selection buttons are the most by far the most used buttons on the remote control . D: Um and you can see they're used a hundred and sixty eight times per hour on average , um , while the user's watching T_V_ . D: Um the closest button that was used , well the cl the button that was used that was closest to the channel button was the teletext button , um which was used fourteen times per hour , followed by the volume button , which was four times per hour , um , all the other , all the other um buttons , such as ch um audio and picture selection um configuration buttons and things were used , you know , l approx well less than or equal to one times per hour . D: Um we also asked users um which buttons had the most importance to them , you know , which which buttons they felt were the most important buttons on on the remote control . D: And basically they came they said the channel , volume , and power buttons had the highest relevance to users , um note that only power was very infrequently used , it only had a b a a fr usage frequency of about one times per hour , but users ranked it as having a very very high relevance . D: Um and the audio and picture settings had a very that well the users thought that um w the audio and picture settings were very uh weren't very important to them um , and they used them very infrequently a as well . D: So we asked users what what um frustrates them the most about um current remote controls . D: And fifty percent of the users said that uh what frustrates them is losing the remote control um somewhere in the room and not being able to find it . D: Um they also said that it um it takes a lot of time to learn a new remote control , especially when there's many buttons and it's a , you know , a c a a unintuitive interface . D: Um and then thirdly , they some users commented on the fact that the the you know the way that you have to hold and press buttons on a remote control ar are bad and um cause u repetitive strain injury . D: We also asked some users about some specific features that they'd like to see in the on the remote control . D: In particular , do they want an L_C_D_ d display , and secondly , do they think speech recognition uh is a useful feature to have on a remote control . D: Um basically our findings are that um amongst a younger age groups uh the answer is umv overwhelmingly yes . D: They want these features , they want these high technology features . D: Um for instance , ninety one percent of pe of people aged between fifteen and twenty five said yes , they want these features . D: Whereas um the the trend was as users as users um became older and older uh they were less likely to want these sort of features in a um in a remote control . D: So I guess it depends on where we're focusing our our market . D: Um and as our company motto is putting fashion in electronics , um I think we're focusing on the younger younger um target demographic , and so maybe we should think about adding these sort of high technology features into our remote control . D: That's my dic that's my presentation . D: Thank you . A: Thank you . C: Okay . A: So , um maybe now we can talk about a user interface and uh about the technical function of this device . A: So uh Pet Peter , can you talk say something about that ? B: Well , okay , yeah . B: Yeah , but the user user interface is responsible . A: No . C: B you think uh I I'm User Interface Manager . A: Ah . B: Okay , so . A: Sorry , I'm Sorry . C: Okay . A: Sorry . C: Okay . C: If I could go there with this cable . B: You're scaring me with L_C_D_ man . B: And speech recognition in remote unit , it will be very e expensive . D: Yeah , it's true , but , you know , they're features that users want , so it's And our production cost of twelve fifty Euros per per unit is fairly high I think , so I think we can afford to to add these sort of features into our remote . B: Yeah . B: Yeah . B: At least we have couple of months t to work on it so so it will be cheaper finally . C: Sh okay . D: It is true . C: Where's delete button ? C: Okay . C: Oh I'm sorry . C: Okay . D: That's the wrong one , I think . A: Yeah , it's still Bob Morris . C: Oh . C: Presentation three ? B: Because you cancelled it . A: Yeah you should have put yes . B: Yeah . C: Oh . A: Click on yes . A: yeah . B: Yep . C: Okay , so here is my presentation about technical function design . C: I will talk about different components and s of system and how they react together . C: Okay , uh , first what is a remote control ? C: Simply it's a device , as you know , for uh , for sending some commands by some waves to uh another device to to tell different commands uh with this device . C: And the main idea we don't use any cable and we can rec react simpler with the device . C: Uh i it has different blocks , different blocks . C: Uh first is remote control have sh ha should have some electric circuits uh making interface with uh keyboard and uh r reading uh keyboard and reading the keyboard uh commands . C: And then inter then make uh these keyboard commands , uh in interpret these int uh keyboard commands . C: And then there should be uh an electronic circuit making uh electronic signals according to these commands and uh finally there is a transmitter which is a cord or a a diode making uh making uh waves to transmit through the air and uh uh this air this uh wave uh will be received by the by the other device like a television or whatever , to uh r to realise the command . C: Okay , uh about what I found about uh different uh these different blocks are uh , usually there are two different methods uh to for designing a remote control . C: They are based on infra-red uh waves or uh uh radio waves . B: You still want me the presentation . C: There are two different uh uh solutions I mean . C: This is uh this can be uh uh the the differences the th between different kind of waves , infra-red or radio waves . C: And uh also as uh I understood , and uh I think it was a part of uh Bob , uh uh presentation , people prefer to have uh to have uh the remote control with less button . C: So for the electronic part , working and interfacing , with button , we should we should try to t try to design a remote control having uh some some simpler buttons or some rolling buttons to just to just to search between different options , and showing o something on T_V_ and putting less lesser stuff on the uh on the remote control . C: And uh personal preferences , uh uh uh uh certainly a remote control with uh working with radio waves is uh preferred because uh you can pr you can take it in any direction and you don't need to tune it any way . C: And uh uh again , using bigger buttons and less number of buttons are also preferred , as I see . C: Okay . C: That was my presentation . D: Okay . D: I have a question . C: Uh-huh . D: Do you think radio waves um will interfere with other appliances in the home ? C: Uh , I don't think so , because uh we can make uh we ca we can make this wave in a specific frequency . C: So they can be in a range which is not inter interfering with the with other devices inside the home . D: Okay . A: So can we use any any frequency ? B: Yeah , it should be okay . A: We have the right to use any frequency ? C: Uh no but as I know , there is a range for uh for this uh f for for uh for this stuff , for designing this circuit . C: We can we can we can tune our uh transmitter to work in this range , and for this range we don't need to ask any permission . A: Okay . A: And what happen with uh radio waves when two neighbours have the same have our remote control , for example ? A: And so do they have the same frequency , or ? C: Uh for this I'm not uh I I don't know the solution , but one solution can be something like putting uh p password or something inside the wave , so the only your T_V_ can understand it Yeah , identification code inside the The password may simply uh or uh i identification code may simply solve this problem . A: Okay . A: A kind of identification , okay . B: Yeah f uh I know about this , since it's my it's exactly my field , so . A: So Yeah . B: It's uh kind of handshaking , uh , when starting to uh when you start to communicate with the your T_V_ then then it's like an handshaking protocol with your your remote . A: So Okay . B: So so if two two devices are trying to go to communicate with the T_V_ set then the the the one which has the more energy in the wave is chosen . B: Well it can be a problem sometimes , but most of the time it works okay . C: A specific uh remote control has a specific f Mm . B: Yeah but we we don't have to think uh about this because I think as a function designer that we will use the already made uh circuits which we probably bu buy . B: It's worth to buy . A: Hmm . B: And they have these problems solved so . D: Okay . B: So we don't have to think about these . C: Mm-hmm . A: Okay . D: Okay . A: So , maybe you can talk about the function , and Open . B: Yes . B: I have only a couple of things because I had I struggled a bit with the software that I'm supposed to use in this uh uh in this company . B: I was used to use Linux before , so . B: But I tried to tried to break through this too , I guess . B: Mm . B: Ah . B: Okay . B: How to make it big ? A: Slide show . C: Five . B: Slide show . B: Okay , thanks . A: It should work , so you can . B: Okay . B: Oh so I will speak about working design . B: That's the first slide . B: Uh what uh I have to do ? B: A look at what the other company Okay so uh presently I am looking what is possible to use , what circuits to use and stuff like that because uh I didn't work uh with these uh circuits so far so I have to look what what is a v a v available on the market for for the communication for the I_R_ circuits and so on , so I'm currently looking what is available on the web . B: And uh I wanted to ask you m maybe afterwards , after after our discussion , if we have some contacts in some companies , so , which can report on what is going on there , so , I would be glad if you can tell me about them . A: Mm . A: Yeah . B: So , you know . B: Uh , okay findings , that's the point that I'm working on currently but uh so far I I was uh looking what what are the blue circuit , I mean radio wave radio frequency circuits are available now , but the prices I read are high . D: Mm-hmm . B: So , I know that uh the user interface people and these speak about radio frequency waves because you can you can uh you can make the T_V_ do what you want even if you are in the bathroom or so on , but you know , when you are not close to the T_V_ you probably won't need to to change the program and so on and so I am I am voting for s to stick to the um infra-red control instead of R_W_ but we will discuss it later maybe . C: Mm-hmm . A: Hmm . B: Uh . B: Components to use , I'm not exactly sure what I will use for the design of the circuit . B: It depends uh on whether we will use the L_C_D_ and mainly the speech recognition , because the speech rec Yeah ? D: Are we um are we planning to take an off the shelf an O_E_M_ component for the radio wave circuit , or are we planning to construct our own circuit board ? B: No no no no no . B: This we this we buy I think , because it's rather cheap nowadays and it's not worth to construct ourselves . D: Okay s So we just buy a circuit board and Okay . B: Exactly . B: But I'm not sure about the circuit which is responsible for speech recognition . B: This I prefer that we should make ourselves . D: Okay . B: But it depends whether we take a decision to use it . B: Same thing . B: It's fairly expensive to use these circuits . B: So , speech recognition well , L_C_D_ it's okay because it's common nowadays to use L_C_D_ , so I agree on using any kind of L_C_D_ , less buttons good for me as a as a designer of the circuit . A: Yeah . B: But the speech recognition we have to compare whether the price and the what does it offer , you know . C: Mm . A: Yeah . A: So what do you think would be the price , it would be out of range ? B: Yeah , I'm Oh . A: Or it would be maybe feasible ? B: I was not thinking too much about the price . B: But if we use the L_C_D_ uh even the radio frequency communication with the T_V_ set and the backlight and uh related things like the photo diodes and stuff , it should be okay . B: If we decide to use the speech recognition , then we probably could struggle but we'll see afterwards . A: Okay . B: It depends of you if if the M_E_ or U_I_D_ , I'm sorry about the names , I don't really know , uh want to have it like in metal or in plastic , these things , it it depends on you not Because the the the electronic device's price is not not so big in comparison to to the overall shape and stuff like that , so . A: Mm . D: Okay . B: We will discuss it afterwards . B: Oh , this is nothing . B: This is just my notes on what to use . B: And uh my personal preference is yes , I would like also preferably to use R_W_ circuit , but from the point of view uh of the design and price , I would stick to I_R_s . B: That's my opinion . B: Uh I mean if infra-red uh circuit not not the radio frequency . A: Why ? A: Because it's simpler ? B: Because because the the range where you can use it is fair . A: Yeah . A: Mm . B: It's okay I think . B: And the price is fairly cheap for this . A: Okay . A: It's a a price matter . B: Well , depends . A: Yeah . B: Jus just the price . A: Mm . B: Otherwise I don't care what I put there because it's the chip which I buy or which we buy . A: Okay . B: So I I I think it's o y o . D: What how much more expensive ? D: Are we talking three times more expensive ? D: Or ten times more expensive ? B: Well , three to three to five . D: Or Okay . B: N not ten times , but it depends what what we Yeah . D: Yeah yeah . D: That's still a lot . D: I think it's it's probably not worth spending the extra money , because I mean all the other remote controls on the market have infra-red , so people don't expect anything other than infra-red . A: Hmm . A: Yeah . A: Yeah . D: So it's not worth spending the extra money . A: Well I , oh On the other side , we want to have something new . B: Th they are used to use it when they can see the T_V_ so , I don't know . D: Yeah . A: You know , where we want to to have something new and So we I think we should still thinking about it . D: Yeah . A: But maybe . D: But I think , based on my usability studies I th I feel that users are prioritise the look and the feel and the trendiness above , you know , the difference between infra-red or radio waves . A: Okay . D: So I think we're better off spending money in the usability phase . B: You the user interface , and management man , uh Uh okay , that's it for me . A: Okay . C: Mm . A: Yeah . D: Okay . A: Okay , thank you Peter . B: 'Kay . A: So um I have to inform you I receive an email from the management bon board today and they have new requirements for the for the remote control . D: Mm . A: Um first um , they say that's uh about something about t teletext . A: Uh apparently it becomes from according to them it becomes out of date . A: Out-dated . A: And uh Because of the internet popularity and everybody has internet at home , and actually it's not useful to have teletext . A: Um . A: So I think we can avoid the teletext . A: Um the second thing is uh they suggest that that we should uh use the remote control only for T_V_ , not for D_V_D_ and other devices , because it make it it makes it's too complex and uh because we have not much time for this project we should stay on T_V_ on the only specific T_V_ remote control . B: I agree . A: The third the third one is uh about the the the image of the company . A: So um uh we should we should keep uh The the product should be recognisable . A: Uh , uh It's That mean we should use the colour of our company and maybe put somewhere the s the slogan of the company , which is uh , we put fashion of in electronics . A: So , when people see the the remote control , they should say oh it's from Real Reaction and he s they should recognise the company . A: So , um So now we we should take the decision what we are going to what function we will have on this uh on this remote control . A: So , mm , are we going to use L_C_D_ , speech recognition ? A: Uh . D: Well , should we start with just the core , the basic functions that we need . D: And then we can move on to the more advanced features . A: Yeah . C: Mm . C: Yes . A: Maybe , maybe . B: Okay , so the available things are L_C_D_ , the buttons and everything . B: Uh radio frequency depends . B: And , well the recognition it depends on you guys . A: Yeah but first maybe what is what are the usual function of a standard remote control ? B: You should probably speak . A: I mean what do Yeah . B: Okay . D: Okay , well , I mean the obvious one is changing channels . A: Yeah . C: Yeah . A: I think we should stick on very useful functions , because we want less button . D: Yeah . A: So , yeah . D: Yeah , okay . A: So , turning channel , of course . A: Volume setting . B: Uh just one note to the chan channel changing . B: Do we will we use only two buttons , or or like numbered buttons ? B: I mean those nine plus one or two ? A: Yeah . C: Mm-hmm . A: I think it would be a b Yeah . B: Because it's many buttons and we were speaking about lowering the number . C: Mm . D: Yeah , I Ah yeah . A: On the other side we have more and more channels , and if you want to pass through all the channels to get the channel you want , it's Maybe maybe we could think of something more betweens , like uh Yeah . C: Yeah . B: Okay so so we keep all these all these buttons . C: Yeah yeah , at least nine , ten button . B: Like ten plus , five plus , one plus , one minus or something . A: Maybe something like that . B: Or using the names and the keyboard I dunno . A: Uh . C: Or Or something . A: Maybe Oh I don't know . A: Oh . A: Maybe we could have key buttons , like uh discovery channe like documentary channel , and movies channel and And inside this this thing you can move , maybe switch . B: You mean like hierarchical structure . C: Mm-hmm . C: Okay . C: Like categorising channels . A: If you want to see a movie you click on the movie button so you have all the movie channels and after you've you plus plus plus . C: Mm-hmm . B: Okay , so s Oh sorry . C: Okay . A: I It just an idea . A: I don't know what you think about that but . B: So it requires the use of L_C_D_ probably , to to tell you Okay , so I'll make a note on L_C_D_ . D: To have some feedback . A: Yeah , probably , yeah , yeah . C: Mm-hmm . D: Yeah . D: We could maybe also c um incorporate Petre's idea of the um slider for the volume , with the channel . C: Okay . A: Okay . D: So we c you could quickly just through many channels . B: Yeah . B: Like roller for the Yeah . D: For the channels , perhaps . B: Okay . A: Anything else ? D: So we've got channel and volume . D: Um . A: Yeah . B: So we are still s speaking about the common devices or we are inviting the new one ? D: I think so . D: I think basically the core functions we want , and then more advanced ones . A: Yeah . A: What about the settings of the T_V_ ? A: Because it's button we don't use very often , but it's we need it anyway . C: So uh we don't have any uh we don't have uh we should just design the remote control and we sh we don't have any access to the to the T_V_ design or we can change some design . A: So Yeah , yeah . D: Yeah . C: Because one solution for this um uh uh ch changing channels is to see a summary of all channels , some some preview of all channels and then you can Yeah . B: On the screen , you mean ? C: Yeah b Not on the control , on the screen , on the T_V_ screen . B: Not on the control , but on the screen . B: Well , this would avoid L_C_D_ , then . D: I don't Oh , I don't but I don't think we're we're the ones . C: And then Mm-hmm . D: I mean this remote control we're developing is a generic control for all T_V_s , I think . A: I don't know if it's possible to to watch something on T_V_ Yeah . B: Oh . B: W I I think it it would be better to to stick to the remote control and not to bother the T_V_ to to to print these things . A: Yeah . C: Mm-hmm . B: Well it wi it will be still more expensive , but for the L_C_D_ and this stuff is no problem in the price . C: Mm-hmm . D: Okay . A: So , what are we doing with the settings ? A: Because settings if we want to do settings we need buttons for that and we want less buttons , so . A: Maybe with the L_C_D_ we can do something with less buttons , but Mm . C: Yeah . D: But then you don't want to make the L_C_D_ display too complicated at the same time . D: I mean there's always we can always have these l less often used functions hidden somewhere , under a cover or at the back of under a slide or some Yeah . B: Two T_V_s . A: Yeah . A: Oh yeah . B: Like ma We we could have for example two buttons like simple mode and advanced mode . A: Oh , the . B: Or I dunno . B: Or like children and grandfather's mode , and the , well the the user not the user , the man mana T_V_ manager mode . D: Yeah . C: Mm . D: Okay . B: Ah , I dunno . C: Mm-hmm . D: So we have five minutes left . A: Yeah . D: Um . B: Uh . D: So I think s the settings we th we are agreeing are agreed that they're required . A: Yeah . C: Mm-hmm . D: It's just how to a Yeah . B: Yeah . A: We should hide them somewhere . B: Hide them , okay . A: In the menus of the L_C_D_ or in the back of the remote control , or something like that . D: Okay . D: Yeah . D: Uh , okay , what else ? B: Um . D: I mean a power button's obviously uh required . B: Yes . B: This I was thinking . B: Do we need a power button at all ? B: Should should shouldn't we do it like sleep mode after five minutes of not using it ? B: Because generally Yes . A: It's it's a kind of setting , I think . A: It should fit in those settings functions . C: Mm . C: Settings . A: Because it's not a very current useful function . D: Uh , well I think when they say power button they mean to turn the T_V_ on and off . A: No , I think it's after after five minutes or something a timer I I think , no ? B: Well I I uh You don't need to every five minutes to keep it alive . D: But if you're watching T_V_ for two hours , you don't want your T_V_ to turn off after five five minute I mean based on our usability studies again , um pe um people said that the power button was v a very relevant button . B: Uh probably . B: Okay , so we should keep this button . C: Yeah . A: Oh okay , yeah . C: Mm-hmm . D: Um , you know , it was nine out of ten re relevance . B: Okay , so we we could p what we could probably do is to keep also to keep uh keep the L_C_D_ and all the buttons and stuff , we could make it like a opening opening style that if you open it you are you just turn on the T_V_ and if you close it , it will turn off the T_V_ . A: Yeah . A: Yeah . B: If if you like this , Because , well it's maybe question for you t Yeah . D: Okay . D: B Okay . D: I think we need to concentrate on the , you know , the major usage of the th of the control , which is you sit down , you turn on your T_V_ , you change channels , you change the volume , you turn the T_V_ off . C: Mm-hmm . A: Yeah . A: Yeah . D: Um and all the other f functionality is not used very often . A: So s yeah . C: Yeah , they can yeah they can be hide somewhere by a cover or something like this . A: Yeah . D: Yeah . C: Like covering cu . A: On the back , or For what ? B: I mean like the Yeah but since we have the L_C_D_ , we didn't need too much button too many buttons . C: Yeah , like mobile phone covering . B: Um , okay , just um the decision of the power button . B: Should we make it a button , or some some something which would be Uh power button . D: I think a button . C: A button is better . D: I think it should be a bu Its own button on the front . A: Ah oh yeah , yeah . B: If it if it's a button or Okay . C: Yeah . A: Yeah a button , yeah I guess so . C: Mm . B: Okay , one nice big button . B: Old fashioned button , to satisfy the grandmothers . B: Hmm . D: Okay . A: So , any other suggestions or functions ? B: Mm . D: S What about things like the clock and um timers ? B: Do we still have the time ? B: I I just wonder . A: Yeah , we have still one or two minutes to talk , yeah . B: Okay . B: Oh . B: Well what w what was the question ? C: Clock or Yes . D: Uh um , you know , some func some features on the control to display a time , or t to display Probably not . A: Usually it's already on T_V_ or something like that . B: Yeah but since we want to control all the televisions , and and it would probably be worth to to set the timing on the remote , no ? A: Yeah . B: Because if if the T_V_ turns on itself , it well you know , if the time The timer should be there . C: Mm . A: Yeah . A: Yeah . A: If we if we add the time , we have to have maybe a bigger display or something like that , and is it very useful ? A: I mean , are users wants to have the time on the on the remote ? C: Mm . A: This is the question . A: Is it useful ? C: Yes . D: It's a questi yeah , it's a trade-off . A: W In my opinion we should have only useful thing and Because apparently they want The simpler it's is better . D: 'Kay . B: Ah , yeah . D: Okay simple . B: Did you did you ever use the like the timing of turning on the T_V_ , well And based on your Yeah but it can be on the display in in a corner all the time on the remote . D: Very , yeah okay , very occasionally . D: But I do use the I do use the display of the time quite often , but Yeah . C: Mm . D: Yeah that's okay , that's true . D: Okay , so no time button . A: No time on . C: And uh do we need to include anything about the speech recognition and the speech commands , or ? D: Okay . B: Yes yes . A: I think Yeah . C: I I thin I think it will not take lots of place , we just need a microphone and the software , so , and it sh and it will be a little bit new and interesting , so people may be attracted to buy this stuff and it's not very difficult to uh put a software inside the the electronic device and put a microphone . C: It doesn't take that much place and also that much It doesn't cost that much . B: Yeah but we we should be careful about the battery life , then . B: If we use the speech recognition . A: So maybe we think we can think more about that , and discuss that maybe last time next time . C: Mm-hmm . B: Yeah . A: And uh yeah , now the meeting room is busy . A: Somebody booked the meeting room just for at one P_M_ , and so we should leave . A: Uh . A: So , um . A: So now we are going for for a small lunch . A: It's uh funded by the company . A: And uh after we have uh thirteen minutes to to do indevel individual works . A: And uh I will do the minutes . A: And uh you are going to work on your individual works . A: And uh you will receive as usual your specific instruction and so on . D: Okay , cool . A: Thank you everybody . D: Okay Thank you . C: Thanks .

The project manager opened the meeting and then the marketing expert discussed user requirements. The marketing expert also found that younger users want an LCD display and a remote capable of speech recognition. The interface specialist discussed the interior workings of a remote and stated a preference for using radio waves over infra-red technology. The industrial designer discussed particular components that a remote could include. The project manager briefed the team on some new requirements and initiated a discussion in which the team discussed and decided on various features to include in the remote they will produce. The team members will work on their individual work The team will not work with teletext. The remote will only be used for televisions. The corporate image must be recognizable in the product. The remote will have buttons for channel changing, volume settings, numerals, and power on/off. The remote will feature an LCD screen. Lesser used functions will be able to be accessed on the remote but they will be hidden on the remote. The remote will not have a time button. Cost of adding speech recognition to a remote. Whether using radio waves will interfere with other technology a user owns. Cost of infra-red components. How to minimize the number of buttons on the remote while having buttons to access channels. Whether to include lesser used functions in the remote. Whether to have a power button. Whether to have a timer feature. Whether to have a display function.

A: Okay . A: Hello everyone . C: Hi . D: Hi . B: Hi . A: Um how uh how we doing ? C: Yeah , good . A: Uh first we going uh over the minutes of the last meeting , more or less . B: Mm-hmm . A: Um in the last meeting uh the marketing manager had presented uh her method of working , meaning gathering i suggestions from everyone to see how she best could market uh this this product at the within the budget uh that was given . A: Uh in general the idea is that it should be something that is not difficult to use . A: Um it's also an item that people lose a lot . A: So we should address that . A: And , of course , it should be something s s that is very simple to use . A: In addition to that to make it sell , of course , uh the marketing manager w wishes that it be very attractive , or like she says put some sizzle into it in one way or another so that the people are buying it now because , in particular with smaller items , that's a very important fact , 'cause um if they say , well , I go home and think about it , that won't work . A: Um also mentioned was it should be uh it should have a very short learning curve . A: And maybe it could be sold by using a slogan . C: Hmm . A: Our technical manager has then said that she feels it should have a chip that has infra-red bits and it has an interface controls w interface that controls the chip . A: Therefore , messages uh will be controlled in the same manner . A: There should be extra features like lid buttons , maybe a beep . A: If too many buttons are pressed , mm uh uh child lock um and uh maybe a display clock so that people could um you could see the time , you know , what show they want to watch . A: Also mentioned was uh maybe different shapes . A: So the components of the thing should be button , bulbs , infra infra-red bulbs , battery , chips , wires , and maybe some kind of a holder uh for the for the uh item . A: Francino who is our um interface designer um uh has mentioned that the that it , of course , should have an on-off button , and also has mentioned an interesting feature that it should have maybe a channel lock . B: Interface designer . A: Particularly with maybe small children that they couldn't uh watch a channel that is undesirable . A: It should be compact . A: Her personal favourite was it should be T-shaped . A: And maybe have an anar alarm-clock . A: And the material should possibly be not of non-allergic nature . A: Uh the different systems uh that exist are infra-red or radio-waves . A: Uh maybe it should have uh electri electrici electricity saving feature . A: And even possibly a timer to so that people can program their favourite uh uh program on th right from the remote . B: Yes . A: Uh are we all in agreement that that's about what we discussed last time ? C: Yeah . B: Yes . A: Okay . D: Yeah , I think that pretty much is it . D: Yeah . D: Mm-hmm . A: Okay , then we I'm looking for three presentations . A: And uh I don't know whether the order matters much uh , I don't I don't think so , so whoever w wants Yeah , okay . B: Okay , I can start first . B: Okay . B: Now my slide , please . A: Okay , your slides . A: Okay . A: Oh , come on , close already . A: And that's number two , right ? B: Three . A: Three . B: Participant three . B: Yes . B: Okay . A: Okay . B: Now as an interface designer , I would give more emphasis on the interface , how the remote looks like so that it is sellable , it is attractive to customers . B: Next , please . B: Okay . B: Now the function of a remote is to send messages to the television . B: This messages could be uh switch on-off message or switch to next channel message or swapping the channels or switching onto a particular channel , like you can have the numbers one , two , three , four , up to nine . A: Nine what ? A: Nine channel uh switches ? B: Pardon me ? A: Nine channel switches ? A: Is Yeah . B: Yes , nine numbers . A: Mm-hmm . A: Mm-hmm . B: And then you have swapping of uh button by which using which you can swap the channels if you don't want to see the third channel you can swap it to the fourth channel or vice versa . A: Mm-hmm . B: Then it should have a next button , and next button channel by which you can keep on uh v uh mm eh scrolling the channels one by one . C: Going to the nex next . A: Mm-hmm . A: Mm-hmm . B: Next slide , please . A: Mm-hmm . B: Then you should have a button which should which ca which can be used for increasing or decreasing the volume . A: Mm-hmm . B: Then , there should be a button which can give subtitles for a particular program which is going on a television . B: For example , if you are watching a French program and you would like to have a subtitles in English , then there should be a channel which can trigger this mechanism in the television so that the user can see uh the the subtitles on the screen . A: Mm-hmm . B: Then there should d uh there should be some buttons which can control features like the colour , colour of the picture , the contrast , sharpness , brightness of the picture . B: Now there should be a memory switch . B: There should be a mute button . B: Suddenly if if if uh uh viewer he gets a telephone call , and if he want he doesn't want to switch off the uh T_V_ , but he he can reduce the sound , he can bring the volume down and he can watch he can uh while talking he can watch the T_V_ . B: Now the most important feature I would like to have in my remote would be the speech recognition feature . B: It's an integrated progra programmable sample sensor speaker unit . B: So a remote can be th can be uh designed which can have the voice recognisers , you can record your own voice which can be recognised by as voice recogniser in the television , for example , if you want to see we if you want to see the ninth channel if you say just say ninth channel , uh th now the the uh yeah , the remote will automatically it will switch to the ninth channel . A: Mm-hmm . A: Mm-hmm . A: Mm-hmm . B: So the T_V_ will have some recogniser which will recognise the user's voice and accordingly it will change its functionalities . A: Mm-hmm . A: Mm-hmm . B: So this is one of the very important feature a remote control can have . B: So this is one one of the interface which can be created . A: Mm-hmm . B: A very simple interface which has all the t uh uh important features . B: Then , please , next slide . A: Mm-hmm . A: Mm-hmm . B: Then , these are some of the remotes which are different in shape and colour , but they have many buttons . A: Mm-hmm . B: So uh sometimes the user finds it very difficult to recognise which button is for what function and all that . B: So you can you can design an interface which is very simple , and which is user-friendly . B: Even a kid can use that . A: Mm-hmm . B: So can you go on t t uh to the next slide . B: Yeah , so this is one of the interface or one of the remote which has this vi voice recogniser . A: Mm-hmm . B: And this has multi-purpose use , it can be used for T_V_ , it can be used for cable-satellite , it can be used for V_C_R_ , D_V_D_s and audio . B: And this has in-built voice recogniser . B: Can you go on to the next slide ? B: Yeah , now this is an interface for a chil uh for a remote uh uh which a child can use . A: Mm-hmm . B: Uh this is user-friendly , it's very attractive and uh children can use it as well as they can play with it . B: And this comes with different colours , different shapes . C: Mm . A: Mm-hmm . B: And this this uh child uh interface has minimum buttons and all the important uh buttons are there in this small , compact , attractive child interface . B: Next slide , please . B: Now this is a big over-sized remote which cannot be misplaced or it's impossible to misplace . D: You don't know me . B: this . D: I could lose that in a minute . B: So this is No this is a very big , you cannot misplace it anywhere . B: So this is a jumbo universal remote control and it's impossible to im misplace or lose . A: Mm-hmm . B: This i this is one such interface which can be created . B: And the personal preference uh would be a spe uh uh to incorporate speech recognisers uh which will respond to user's voice for a particular uh function . A: Mm-hmm . A: Right . B: Thank you , that's Mm yes . A: Mm-hmm . A: Okay , thank you very much . A: Uh any comments on uh her presentation ? D: Well , um looks like we still have quite a choice of things out there . C: Mm-hmm . D: Um what uh I'm No suggestion's bad . D: But uh we're gonna have to narrow it down a little more . D: I don't think that we can get uh The T-shape is good , the child one is good , the too big to misplace , I think it's just funny . D: Um I don't think that's gonna be our impulse purchase at the checkout counter . B: Okay . A: Yeah , I I th I think No , I think the these are her presentations , but uh as far as the decision making we getting to that after after but if I just wanted to know whether anybody had any any anything to add to her presentation . B: Okay . D: It's it's gonna be a little bit too unwieldy . D: Yeah mm . D: Mm-hmm . D: Have to come back to that later . B: We can . D: Okay . D: No , I think her presentation was good , and she really explored all the options . A: Mm right . D: Yeah . A: Mm-hmm . A: Ho who wants to go next um ? C: Yeah , maybe . A: Mm-hmm . A: Okay , and you Uh okay . C: Participant two . C: Uh the next one , sorry . A: Oops . C: It's it was the old one . C: Components . A: The components design . A: Mm-hmm . A: Okay . C: Um this time I'm I'm going to um concentrate more on the components and the technical side of the remote controller design . D: Mm-hmm . C: Uh , can you go on to the next slide , please . A: Mm-hmm . C: I have just brief uh down few uh components which we require for the remote control uh construction . C: Uh the first one is case to keep all the components like integrated circuit , battery , etcetera , etcetera , it's like Uh it can be a plastic one , hard plastic , so that it can be strong , even if you just uh uh , you know , if you if it falls down , then it doesn't break . C: So it should be strong . A: Mm-hmm . C: And uh uh there are no harmful materials used in that . C: And it should be recyclable . A: Mm-hmm . C: Uh and uh , yeah , and also uh using of colouring compon components like uh if we want to have different colours , blue , red , green , so uh uh we have to use uh some colouring compone compone components . D: Mm-hmm . D: Good point . C: And uh the second important thing is uh uh uh integrated circuit . C: Uh which uh we can use a highly sophisticated one because it's like the it's like the heart of the remote controller . C: If it is not efficient then everything wi is going to be uh like um the lef ess less efficient so it you should we should have a highly sophisticated one . C: And it should be resistant to high as well as uh low temperatures . C: Suppose if it is thirty-eight degrees outside forty degrees outside , it should it should uh be able to re uh resist the uh temperature uh uh highs and uh high temperatures and low temperatures . C: And uh it should be with uh um equipped with timer and alarm facility . C: And the uh other component we should uh we have in the remote controller is a resistor uh which is like uh uh i it is very very much important for the electricity uh flow through through through the uh remote controller and uh also a capacitor which is a b which is a m I think it's it's like a battery , capacitor . C: Can you go on to the next slide , please ? D: Mm-hmm . A: Mm-hmm . C: Uh a diode , a transistor , a resonator , these are all this uh technical uh electri electronic compons uh components which are which we have to use in a remote controller . C: A battery uh , I would like to suggest one thing uh if we uh if we will be able to make a res rechargeable battery then we sh we need not go for a high performance battery , even if it is a low performance battery it ca it can't l it can't charge much . D: Mm-hmm . C: It it it's not a high voltage battery . C: Then also we can If it is a rechargeable one , then uh people can use it for a long time , so in that way we can cut cut the cost , but w uh uh that we have to make the battery as rechargeable one . C: And we we have a circuit board uh in a remote controller . C: Can you go to the next slide , please . C: And how it works , how the remote controller works . C: When you press a button Thank you . A: Go away . C: Uh when you press a button , when you do that , you complete a specific connection that means when you when you press a button there will be a s a small circuit underneath the button , and it will send some signals through the wires , and then uh the chip will send start connection and knows that which button is pressed . C: Suppose you have pressed channel one button , number one you have pressed , then the uh chip will know that the number one button was pressed . C: It pros produces a mors morse code line signal specific to that button . C: Every button , every individual button , has its own morse code . C: Suppose uh the uh user has pressed butto button one , then it will have a spe the circuit will generate a specific morse code to b that that button , and the transistor will amplify the signal and send then to the L_E_D_ which translates the signal into infrared light . C: Like you have got a signal by pressing a button . C: That's a d a morse code has been generated by the integrated circuit . C: Now , that signal , that morse code , has to be amplified by the transistor . C: That is the use of transist transistor we which we use in the remote controller . C: It will amplify the signal and it will send it to the L_E_D_ and which translates the signal into an infra infrared bits . C: The sensor on the T_V_ can see the infrared light , and seeing the signal seeing the signal re it reacts appropriately , that when it sees the amplified mo morse code signal , then it will uh it will uh know which uh what what action it has to uh do . C: Then it will do the appropriate action . C: So uh this is how the remote controller works . B: It works . C: Can you go to the next slide , please . C: Yeah , I have few pictures . C: When you look at the uh um remote controller uh it's it's it this is a normal remote controller . D: Mm-hmm . C: And to the next slide , please . C: And where we had a a few buttons and all . C: And uh if you open the remote controller you have this circui circuit board and few electronic components , like you can see a chip there which is having eighteen pins , and also a capac uh a capacitor , three resistors and also a resonator uh um mm yeah , and di and a diode transistor . D: Mm-hmm . D: Mm-hmm . A: Mm-hmm . A: Mm-hmm . C: The electronic components uh all of the electronic components have all those uh things like a chip and d diode transistors an Yeah , di um can y uh you can see the T_A_ double one eight three five labelled uh chip um . A: Mm-hmm . B: Mm yes . A: Mm-hmm . D: Yes . C: Uh you can also see the uh uh the green two green things are uh these are they are they are resistors , and uh just beside that you can see a transistor , and a uh uh cylinder shape , uh that one is a capacitor . B: Mm-hmm . C: Uh and also there are uh um resistors uh sorry , ther there is a diode . A: Mm-hmm . C: Can you go go on to the next slide . A: Mm-hmm . C: So uh this is the circuit board . C: The green one is a circuit board . C: Actually , uh building a circuit bo board is pretty pretty uh easy and also it's a it's a l l inexpensive . C: Uh it's it costs less than what you print on a paper , because uh uh when you when you are building uh some circuits some um uh circuits and also wires , it's it's better to go for printing , because uh you can build these kind of k circuit boards on a on a bulk and it's just printing , nothing like uh , you know , you don't need to use wires and all . B: Mm-hmm . C: It's not exactly wires we are using . C: It's just printing something on a board . C: Tha tho those prints will acti act as wires and ci uh circuits . C: So th that green uh thing is a circuit board , and also you can see uh there are b s like uh um access for buttons , like when you press a button , the circuit under the button will be activated uh th it will it will he get some signals from it and it will uh it will ch its ch se send a signal signals to the , yeah , um integrated circuit . B: Transmit . C: Can you go to the next slide , please . C: Uh so this is these are the circuits un underneath the buttons . C: Uh can you see the black uh , round marks ? A: Mm-hmm . C: They they are the circuits . D: Yes . C: Next , please . C: And um like uh we have uh designed uh before we have seen some uh few things like instead off buttons we have some scrolls . C: Uh b but a b a push-button requires a simple chip underneath it , but whereas a scroll wheel requires normally a regular chip which is a higher price range . D: Okay . C: Like for s scrolls we have to go for a sophisticated and and k uh uh uh full a complete chip . B: Okay . C: Uh and a as energy source we offer a basic battery , a more ingenious uh hard dynamo , um a kinetic provision of energy , more than what is that you shake casually to provide energy . C: So that also we can have in a battery , uh or we can use solar sells . D: Hmm , that's interesting . C: Uh . C: Yeah . C: Uh yeah uh the product can be de delivered into different cases . C: Uh usually , the cases and card flat that w we see usually uh d uh a normal remote controller . B: Okay . C: Um . A: Okay . C: Yeah . A: And you have more pictures . A: Uh we have five minutes to the end of the meeting . C: Yeah , maybe d uh I have just one more slide , I think . C: Um . C: Like we can have a ma material such as plastic , rubber , wood , titanium , but titanium we can't use . C: Um and also for electronics we can use a simple and regular um re or an advanced chip on the print , um also infra it includes the infrared se sender . C: Um yeah the uh for the movie just to j develop uh samples and so spe sample speaker . C: An Yeah , that's it . C: It's all for me now , thank you . A: Okay , well thank you . A: Any particular comments by anybody ? D: Uh yeah , on the scroll and the push-button , um ca you can achieve scrolling by repeatedly pushing a button ? C: No , no , no , th the the the scrolling wheels are different , like you can go for a sw switches like buttons or scrolls , uh which which we used to do before ten ten years before , I think . D: Mm-hmm . C: Now , nobody uses that because you need you need a a k sophisticated chip and all . C: So I think it's better we go for uh um ordinary buttons . D: Um . D: We'll just go for push buttons for in the interest of cost . C: Yeah uh yeah , push-buttons . B: Push-buttons . C: Yeah . C: Yeah . D: Okay . A: We don't have a lot of time left and we will still have to make a decision , and the marketing expert has to present her her thing . D: Okay . D: Go right to my first my next slide . A: Uh okay . D: Um alright , my method is uh I'm interested in what the competition is doing , and wanna see how we can make ourselves different from the competition , so I've really been looking at the press and the ads that are out there for other remote controllers . D: I s I spend a lot of time on the internet um surfing around doing the same thing . D: And then when I'm out um in people's houses or at meetings or anything like that , I try to notice what kind of remote controls people have , and if it's convenient in the conversation I ask about it . D: And I would encourage you all to do the same . D: Um and my findings from this is that , you know , small is beautiful . D: Um people like something that really fits in their hand . B: 'Kay . D: Simple is beautiful . D: They don't want to have to squint at small print um , they want buttons whose functions are obvious , and they want um as few buttons as possible , and they don't care for the mode thing . D: They want each button to do something . D: And eye-catching is important . D: It's gotta look cute , it's gotta look appealing . D: Go ahead , I'm trying to finish fast for you . D: Um and our preference is , as far as I'm concerned , are we got to get to the market before the competition . D: Ours has to be look really great and it has to come out before the others , so that we have a leg up on time to sell it and push it before other people get out their Christmas item . D: And we should develop one or two features we can really dwell on in our ad campaign . D: If we try to tell people it has too many great features , um the consumer just gets confused and we don't get anywhere . D: So we've gotta narrow our selection down to li two things , I think , that we gonna say are really great about our our our new product . D: And I've been looking around um at what designs every year different things are popular . D: And in my research this year I found out that fruit and vegetable shapes are really popular . D: And people are tired of hard plastic and hard metal . D: They are more back into soft feel , spongy feeling things , things with maybe a little cloth on them . D: So those are things maybe we wanna look at as far as saleability of the item . B: Mm-hmm . A: Okay . A: Uh that concludes the presentation of everyone . A: And what we really have to decide in this meeting is um the concept of the remote . D: Mm-hmm . A: And uh so what do we think on the concept of the remote ? D: You wanna try to come back to yours , and limit yours a bit ? B: Uh yes , I would like to include this feature which is called as voice recogniser . A: Y Okay . D: Okay . A: Mm-hmm . C: Mm-hmm . D: So speech recognition is most important as far as you're concerned ? C: Yeah , but w Yeah . B: This could be uh one feature which could be sellable . D: Yeah h that could that could that could be our star feature . A: I think that's Mm-hmm . D: That that be really good , yeah , I agree with that . C: Yeah , but but I what I'm uh very very much doubtful how how uh far it will work , because a speech recogniser like i it it has its own uh uh problems , issues . D: Distance problem ? C: Yeah , it's not distance problem it it's recognising a person's voice , like maybe different people will be having different voices , so it like it's uh everything so i So to get a good recogni recognising system , it's a costly thing , I think . B: Mm-hmm . D: Uh . A: Well , you you teach You have to teach uh Okay , before we get too far off here um , the components of the concept is the energy . B: No , it's it's , uh yeah , it it's like your recording of uh all uh um a question already , and then you're expecting an answer from th For example , you have a T_V_ system , I'm the user and my family members are the user , I will already record uh a question like , uh good morning , like around eight o'clock I want to see the news in the television . C: Mm-hmm . C: Yeah , but Yeah . C: Mm-hmm . C: Mm-hmm . B: So I'll say just good morning and the T_V_ will switch on . C: Mm-hmm . B: It will recognise my voice and will switch on . C: Yeah . A: What kind of energy do we foresee ? D: I think I think battery , and I think we all agreed on that . A: Battery . A: Battery . B: Battery . D: That that's that's gonna be most cost-effective and the best thing . B: Yes . C: Yeah . C: Yeah . A: Okay then chip on print . C: Yeah . D: Yep . B: Yes . A: Okay . A: And the case . A: And I think we all agree on the case , we wanna have something uh maybe bright , colourful . C: Yeah . D: Bright , colourful , trendy trendy design , and strong . B: And compact . C: And also strong . C: Trendy , yeah . B: Trendy design and compact . A: Mm-hmm . A: Trendy design , compact and strong . D: Mm-hmm . B: Yes . A: User interface concept , uh interface type , supplements . A: That will be your area I think , right , Jana . C: Uh . C: Um like the switches , like we use buttons for user interface . B: Push-buttons . A: Put uh k I guess uh for yeah . C: Push-buttons . A: And Not sure what they mean by supplements . B: And Supplements like different types of features buttons , like can have a f mute button or a swapping button . C: Yeah . D: Well , I think that Yeah , or or like her speech recognition would also be a supplement . A: Oh , like Oh . D: Her speech recognition feature would be a supplement . A: A what ? A: Right , right , right , mm-hmm . B: Recogniser . C: Mm yeah . B: Yes . D: Okay , so why don't we put down speech recognition if possible pending some more research from our industrial engineer on how expensive that is . C: Hmm . C: Mm-hmm . C: Yeah . A: Right . B: Yes . A: Okay . A: Uh our next meeting will be in thirty minutes , and the uh I_D_ is to this is the individual actions to be taken until then , to have the look and feel design , and uh the U_I_D_ is supposed to uh come up with the user interface design , and the marketing expert with the product evaluation . C: Mm-hmm . D: Okay . A: In this phase , the two of you , Jana and Francine , have to work together on a prototype using modelling clay , it says here . B: Okay . A: You will receive specific instructions will be sent to you by your coaches . C: Mm-hmm . B: Okay . A: Um if you have any questions , you know , you you can always uh contact me um or uh or your coach , I suppose . D: Wherever they're hiding ? A: Um so um I think we conclude the meeting here and we come back in uh uh thirty minutes , according to our timetable here . C: Yeah . B: Okay . A: Thank you very much . C: Thank you . B: Thank you .

The project manager opens the meeting by going over the minutes of the last meeting. The interface specialist begins her presentation by highlighting important remote functions and showing examples of remote interfaces. The group comments on her presentation, and then the industrial designer begins presenting. She talks about the technical electronic components of the remote, explains how a remote works, and shows a few pictures revealing the insides of a normal remote control. She suggests giving the remote a strong shell so it is durable, using a rechargable battery, and not adding a scroll wheel because it requires a sophisticated chip. The marketing expert presents, talking about user preferences for a small, simple, eye-catching, cute, appealing, and functional remote. Fruit and vegetable shapes are popular this year, so a soft, spongy remote perhaps covered with cloth could make the item marketable. The group discusses the issues surrounding speech recognition, noting that if it is good quality it could be costly. They about the power source and review the objectives of the product. The project manager closes the meeting by telling each member what task she is to complete. The marketing expert will do the product evaluation. The industrial designer and interface specialist will work together on a prototype using modeling clay. The industrial designer will come up with a user interface design. Their coaches will send specific instructions and answer questions. They decided that the product should be bright, colorful, trendy in design, strong, compact, have push buttons, and contain supplement features (possibly mute button, swapping button, voice recognition). The power source will be batteries because it is cost-effective. They will have the industrial engineer do more research on the cost of voice recognition before deciding whether to include that function. The group would like to include voice recognition as a feature, but they are not sure about how much it would cost. This will require further research by the industrial engineer.

B: Is that alright now ? B: Okay . B: Sorry ? B: Okay , everybody all set to start the meeting ? B: Okay , we've got half an hour for this one um to uh discuss the um functional design . D: Could you plug me in ? D: Okay . D: Thanks . B: All ready to go ? B: Okay . D: Okay . B: Um so hopefully you've all been working away , and I've put the minutes of the last meeting in the project folder . B: Um so I guess just to to recap on uh what we did last time . B: Um kind of uh got to know each other a little bit and uh got familiar with all the equipment and started to discuss um a bit about the project , you know , cost-wise how much how much money we had to s Um just want to tell you that you have three new requirements , um which is the The first one is that um uh the company's decided that teletext is outdated uh because of how popular the internet is . B: Nobody uses teletext very much anymore , so we don't really need to consider that in the functionality of the of the remote control . D: 'Kay . B: Um they've also suggested that we um we only use the remote control to control the television , not the V_C_R_ , D_V_D_ or anything else . B: I think the worry is that if the project becomes too complex then it'll affect um how long it takes us to get it into into production , the time to market . D: Okay . B: So um , we're just gonna keep it simple and it'll just control the T_V_ . B: And the other thing was that the company want the corporate colour and slogan to be implemented in the new design . B: Um I'm not entirely sure what the corporate colour is . B: It might be yellow , because there seems to be a lot of yellow everywhere . D: And the slogan , like the actual written slogan , or just to embody the idea of the slogan ? B: Well that's the thing , I'm I'm not sure um uh th because on the the company website , uh what does it say Uh something Yeah , I mean do they Is that something they want actually written on it , 'cause it's quite long . D: 'Bout putting the fashion in electronics . A: Mm yeah . B: Um or yeah , just the idea , but I'm not sure . B: So that's something we can discuss as well . B: So those are the three things , just not to worry about teletext , uh only control the T_V_ , and um and uh incorporate the uh colour and slogan of the company . B: Um so is everybody okay with any of that , or do you want me to recap at all ? A: Nope , we're all set . B: Right um , time for presentations then . B: Who would like to go first ? C: I'll go first . D: Sure . B: Okay , cool . C: Alright um , can I st steal this from the back of your laptop ? B: Oh yeah , of course , yeah . C: Uh so this is the technical functions design . B: G go on ahead . C: Um Right to do the um the design I have I've had a look online , I've had a look at the homepage , which has given us um some insp inspiration from previous products . B: Mm-hmm . C: Um I've had a look at the previous products to see what they offer and um I would like to ask you guys for um your ideas about the design at the end of the meeting . C: Um unfortunately we're not allowed to talk outside the meeting room , so Um , having a look at the existing products , I found out that um it tends to come in sort of two extremes , there's either um a very complicated one that's got lots of buttons , lots of colours , very confusing , you don't know what you're doing . D: Right . B: Okay . C: Um in that case the the labelling tends to be very bad . C: Um there's an example I'll show you at the end , um sh show you now . C: Uh here um the button there and there . B: Alright . C: This one's prog . C: Sorry . C: That one's perg and that one's prog , and it doesn't really tell you what it does . C: Um , not sure if you had a a look at the other um control in that example . C: Um it's a very simple one . C: It's got only the basic functions mm but um it's the same size as the the hard to use one . B: Oop . C: Uh it looked a bit clunky . C: They're very big and not very much use for buttons . C: Um , and it's just very hard to access the advanced functions . C: There's there's nothing for instance for a slow motion button . C: Um , my own preferences , I prefer the the clunky one . C: Um it's very easy to use . C: Um but unfortunately it does lack the advanced functions which I I quite like having on the controls . C: Um so I believe the the advanced functions should maybe be hidden in a drawer , or something like tha from the bottom of it . C: So , now I'd like to ask for your preferences . C: Um not sure of how long we've got , uh Um , the clunky one is the one on the right . B: Um . B: Well we can chat away for uh for five minutes or so I think at at most . D: Mm-hmm . B: Just a couple of minutes anyway . D: M yeah , like a lot of a lot of what I've um read and prepared for this meeting fits in really closely with what with what Craig's just gone over . D: So in part I could I could give you some of my personal preferences but I could also th add some to this which is just about sort of um sort of market research . B: Mm-hmm . D: But anyway , um we might come to that later . B: Shall we sh well we'll stick to kind of your area for now . A: Which which is the clunky one , the one on left or on the right?. . A: Okay . B: Yeah . D: Um clunky in what sense , like um h heavier ? D: Larger ? C: Um I think it's supposed to be the same size , but um it's got much fewer buttons . C: It's , you know , it's very spread out and kind of you know , I get the idea it'd be sort of about this size . D: I see , so it's more just basic . B: Looks kind of Yeah . D: Right , okay . D: Yeah . C: got very few buttons on it and Um , do we have any functions that um we'd want on it ? D: Yeah . D: Sure . B: Well I think it's a valid point . B: I mean like the one on the left looks quite um quite complicated , and that P_R_T_ p P_R_O_T_ thing is incredibly confusing . B: Um so I see I see why yo you know you might prefer the simpler design , but yeah you don't want to lose out on , you know , what it does , so maybe you know you know you get a lot of remote controls where you kind of flip the thing open , I think that's a good idea . D: Mm-hmm . D: Mm-hmm . B: I think it's a good idea . D: Mm-hmm . D: Mm-hmm . C: I mean so far I've got um on and off , um switch the channel up and down , and put the volume up and down . B: Mm-hmm . B: Uh-huh . C: Um they're just the the very basics you could use for a T_V_ . B: Uh-huh , and then actual numbers for channels as well , yeah . C: Okay . C: Um , you say that's a h a required one or a requested one ? D: Which was that ? C: Would you like um the channels like the the numbers on thing , um Um , yeah . D: Up the numbers , or the up down ? B: God , I wou I would say that's required , I mean there's no way anybody's gonna buy a remote control these days when if you can't actually individually select channels , I mean would anybody disagree with that ? D: Yeah . D: Yeah . B: Um , what else , uh So don't need to worry about teletext , don't need to worry about V_C_R_ , uh any kind of like display controls at all do you think we need to worry about , you know like brightness and contrast ? D: We don't ? D: No ? D: Yeah . D: Well I think I think es essentially what we're doing right now is we're categorising . D: We're saying well we want this to be a product that offers all the sort of more tricky features but we want them to be in another area ? B: Mm . D: Is that right ? D: Is that what we're we're doing ? B: Yeah . D: We're kind of like sorting them an Or are we actually eliminating things we just don't want the product to have ? C: Um Uh , to start with um sort of a bit both , um we need to find out exactly what we have to have um and after that we can add things if they're possible . B: I think are you are you maybe kind of thinking what we absolutely have to have and what would be nice ? B: Mm-hmm . B: Okay , right . B: Well , do you wanna maybe just , at this point decide on what we absolutely must have as a p as a function of this . D: Yeah . D: Yep . B: Um , so so far , just to recap you've got volume and channel control and Right okay . C: There's um on and off , um volume and channel , and skip to certain channels with the numbers . B: Um Mm-hmm yeah . D: Well , one one way I would look at this um would be that we a approach the different controls in terms of um like control types , so that for the user it's very clear what they want to do where they go . D: Uh and also think maybe a little bit about sorta w w what would just wanna be acc easily accessible . D: For example if we had audio controls , those could be something people set up very rarely . B: Oka Mm-hmm . D: Maybe they're un they're they're they're in a little area but covered up um , things like channel and volume um are used all the time , so we just have them right out on top , um very just very sort of self-explanatory . D: Um so maybe we need to think about having three or more groupings of controls , you know like one which are just the the habitual ones that should be right within your natural grip . D: And others that are uh also available and then others that are concealed . D: Something like that . B: Okay . B: Uh well , just to to wrap up quickly on this this little section Have I just lost Oh no . B: Um , uh do you think maybe that's the only kind of uh essential requirements , and then maybe just things that would be nice if it could do would be things like audio set up and display set up and things like that , maybe like a mute button , that sort of thing . D: Yeah . B: Any of you anything to add to that at all ? A: No . B: No . A: I'll add it later , I guess the presentation . B: Okay , right . D: Mm-hmm . D: Yeah . B: Um okay , if we can move on to next presentation then please . D: Sure . B: Um Do you wanna Probably not , actually . C: Do you want to switch places ? D: Can this can this pl reach ? D: Can this plug come across ? A: No . A: No . D: No . D: So why don't I just pick up and move then . B: Yeah . D: Here , I'll just Why don't I just Mm er , can you go up behind me ? C: Just just switch them . D: Kinda This is so This I'm all in a knot now . B: bit complicated . B: It'd be nice if everything was wireless , wouldn't it ? D: Okay . B: Right . D: Um . D: So I can I can say already , I dunno whether this is for good or for bad but there'll be a lot of kind of uh redundancy in the in the the issues and the the uh the things . B: Oh , like overlap between what you said ? D: Yeah , yeah . B: Oh well , for all you know that that'll happen . D: Which is ma not necessarily a bad thing , but may what I've already started doing is cr I created a slide in in my presentation here so um so that we kind of think well what's the cumulative effect of what we've taken from your ideas and and mine , because certainly I I have a hard time separating separating things completely . D: Obviously obviously what you've just told me what you've just told me impacts a lot on what um like market research mm that that I've been So how do I how do I get this up ? B: Mm hard to know what where your role ends , yeah . B: Okay . A: Um function F_ eight . B: Uh pr yeah , press function and F_ eight , yeah . D: Okay . D: Okay . D: Alright . D: So F_ eight ? A: Function , the blue button . A: Next to the control on the left . D: Oh , and F_ eight . A: Yeah . B: Mm . A: You have to push it together . D: Okay . D: Mm-hmm . A: Yep . D: Okay , I think that that's doing it now . A: Nope . A: Try that again . D: Uh , again ? C: Think maybe the the wire in the back might be loose . A: Wait . D: Okay . B: Yeah , you wanna Oh oh here we go . D: Um , okay great . A: Yep , there we go . B: There you go . D: Okay . D: Just um Before I bring this up what I'll just say is um what I've what I've done is tried to collect some information so that I can then relay this to to you guys so that it's now becomes a collective thing . D: And then kind of lead us in the direction of deciding , 'kay what what are our options , what should we decide and do you know what I mean , so . A: Increase that 'cause we can't see the That's much better . B: Um Okay . D: Okay . B: Right . B: Can you um Right , okay . A: There you go . D: Okay . D: Alright . D: That would be Okay . D: So um does that make sense ? D: So what I basically got is I just looked into some information and sort of th tried to think about how how we could review it and how we could and what kind of decisions we could take away from it and then maybe by the end of just looking at some of these things we can think about what are our priorities . D: 'Cause certainly there's lots of different information to go through . D: So um I'm thinking here about uh primarily about customer needs , that we start with the customer , and w you know , what they want and what are issues with with um existing products . D: Uh to think about trends and also about try and connect that as you see with the company vision which is about fashion in electronics . D: Um and then , as I say uh w we'd like to prioritise our design features from this and um Dunno . A: Bouncing on top . D: Okay . B: Yeah . D: Um . D: So this is what I've found here , um a lot of this is new to me , so we'll just read through together . D: Um , users dislike the look and feel of current remote controls . D: So they find them ugly . D: Most people find them ugly . D: Um the vast majority would spend more money for it to look fancy as well , we'll see later , the vast majority would spend more money for um slightly more intuitive control , such as voice recognition . B: Mm-hmm . D: Okay I'm gonna we'll look at that in a second . D: Um most people use only a f a very slim portion of all the controls . D: So I guess what we're looking at here is people want this h technology , they tend to use the most simple controls and overall they find remote controls to be something they don't doesn't really appeal to them . B: Mm-hmm . D: So I think what we're doing is we're trying to take like if for me this is sorta like three different different um inspirations , you know , one is that we want uh something that's high-tech but we want it to seem easy . D: And in spite of the primitive side of it and the very high-tech side , we want it to just be an appealing piece of equipment in people's hands . D: Um , frustrations . D: They get lost a lot , s as it came up in our last meeting . D: Um , takes time to learn how to use them . D: This is uh why I mention when Craig was uh showing us some ideas that we actually try and group controls , so d it doesn't just look like a big panel , kinda like when you you look at , you know , a new computer keyboard , or something that is quite explanatory . D: If you want audio , if you want visual , then you have those . D: Um and I will admit I don't know what R_S_I_ stands for . B: Repetitive strain injury . A: Is installing a new remote control something that people Um , I think it'll be the mid range to the high end market , in terms of people . D: Uh , no , that did not come up at all . D: Um so here here is another um sort of a a review here of the main things . D: I also found that most people would uh adults at least would pay more for voice recognition . D: Now apparently we do have access to all the tech cutting edge technology in remote control . D: So I dunno if that's possible we might consider getting into it . D: Um . D: And and again here as we sort of move m sort of thin start thinking about how we wanna sell and market this , I think a recurring theme here is the company wants it to be wants us to make something that's fashionable and sleek and trendy . B: Mm-hmm . D: Um people uh additionally aren't aren't liking the appearance of their products , so we wanna think about as we take all the sort of the techie features how we can um put that into a unit which is which people like . D: You know , they like the aesthetics and the ergonomics . B: Okay . B: So want something that looks good and is easy to use , big priorities . D: Yeah . D: Yeah , so you know just c looking at what what Craig um Craig's i uh ideas are s sorta tell me that maybe what we wanna do is try and um separate the different things that we wanna include in this . B: Okay . D: So if we do say well we want there to be all the technology will we try and make that almost be like optional technology . D: You know , it's like like I find a lot of T_V_s these days , something really like about 'em is if you wanna just turn 'em on and off you can , but they have little panels where you click and there's just like tons of features you go through . B: Mm . B: So it you wanna group all the different kind of types of functions together , you know . D: Yeah . B: That's I think it's a good idea . D: Yeah . D: That's s that's sort of the um But I I'm my hope here is that I'm putting out this information so that we can then say okay , well how do we collectively move on with it . B: Mm-hmm . D: Um I I haven't brought out one specific marketing idea , although my sense is that what we should try and think about is what are the current trends in materials and shapes and styles , and then use that . B: Okay . B: Mm-hmm . D: But not let that confine us technologically . B: Okay . D: So Alright ? B: Right . D: Any um comments on all of that ? B: Well , um one of the things that we have to decide on by the end of the meeting is who we're gonna be um who's our our target audience , our target market . D: That's uh Yeah . B: Um , so if we want something that that looks good and is easy to use , but has y is fairly powerful product , whatever , who do we really want to aim that at ? D: Okay . B: I mean Yeah , who wou who would have the money to spend . D: Where's the money , maybe . D: Yeah . B: Well i if if like twenty five Euro is our is our selling price then you can imagine , well I don't I'm not really sure how much that will retail at . D: And who watches T_V_ . D: Mm-hmm . D: Mm . B: But you want it's somebody who's not gonna just use the remote that comes with their telly , I suppose , they're gonna actually go out and buy one . D: Mm-hmm . D: Yeah . B: So , who do you think we're aiming this at ? A: 'Cause twenty five Euros for a remote , how much is that lo locally in pounds ? B: It's about sixteen , seventeen pounds , I think . A: Is that too is that a lot of money to buy an extra remote or a replacement remote ? B: Yeah , okay . D: Mm-hmm . A: Right . A: Um so maybe not the high end range , but maybe middle , middle up-ish . B: Okay . A: Kind of . A: You know how much ? A: I dunno I guess you pay , what , ten ten quid for a remote ? B: Okay . A: Like a simple replacement , right . B: Yeah . A: I mean if you lost your remote and the first thing you just wanna go out and get , would you how much would you pay ? B: Yeah , yeah . D: Yeah . D: This this kinda touches on your comments there , David . D: These are the age groups which we have information on and these are this is a table of h what people would pay more for a certain feature . A: Yeah . D: Just gives us a rough idea of where the w the will to spend money on T_V_ equipment is . B: Okay Okay . D: Mostly focused around the twenty five age group . B: Yeah , so do you think we're we're aiming at a fairly young market then ? A: Yep . D: Sort of young professional , kind of . B: Yeah , okay . D: Mm-hmm Uh , yeah , it's the Yep . C: Um Well , did you not say it was the the adults that were going for the the voice recognition ? B: Um do you think then uh voice recognition is something we should really seriously consider ? B: What what do you think , Craig ? C: Sort of the the older group . C: Uh f Yeah . D: It does it does fit with the market that we're sort of identifying , in terms of Okay . B: N yeah . B: I think we are gonna have to narrow it down , to say let's target these people and give them what they want and 'cause you know , there needs to be some kind of selling point to it . D: Yeah . D: Sure . D: Sure . D: Yeah . B: So um anybody anything there to add Just kind of young professionals , uh th like if we are going to include speech recognition , it's kind of between fifteen and thirty five seems to be like a really high response to that . D: Mm-hmm . B: So we could say that was our target . A: I I think twenty five to thirty five is is is fair to add that in as a group as well because that's more than half your group of people who are willing to at least try and use your technology . B: Yeah . D: Mm-hmm . D: Yeah . D: Yeah , yeah . B: Mm-hmm . B: Okay , so fifteen to thirty five , look fairly young . D: Yeah . A: Yeah . B: You know , they have bit of expendable income to spend on this sort of thing . D: Mm-hmm . A: I think perhaps that age group is significant as well because those are people who use the computer , who are familiar with their with computers in in their everyday work . D: Mm-hmm . B: Yeah . D: Mm-hmm . A: I think people who are maybe about I wouldn't say thirty five , but people who are about forty-ish and above now would not be so dependent and reliant on a computer or a mobile phone or something like that . D: Mm-hmm . D: Mm-hmm . D: Mm-hmm . D: But yeah . B: Yeah . D: Yeah , sure . B: So Yeah . D: Mm-hmm . A: So these are people who are gadgety , right ? A: People who are u growing up used to , you know in schools and in universities , when you go on to their working lives , people who would you know regular Yeah . B: Yeah . B: So they'll not sh not shy away from something quite high-tech . A: Yeah . D: Yeah . B: That that's that's a good point . A: Mm . B: Um okay , so um so shall we make the decision uh to include speech recognition if we can . D: If we can . A: I I think one thing we should try not to avoid is not to say we have to use speech recognition right now , because um , based on what you've go y everybody's saying , right , you want something simple . D: Yeah . B: Okay . B: Why is that ? A: You want basic stuff and you want something that's easy to use . A: Speech recognition might not be the simplest thing for somebody to use . D: Right . B: Okay . D: Could it be an on off thing ? A: Um , but what I'm saying is that we're we're trying to lock ourselves into a s particular kind of technology , rather than focusing on on exactly what are the features that we're gonna say , and then , you know , say speech recognition is good for this , speech recognition is not good for this . D: Like if you want it on Yeah . B: Where you can activate it and deactivate it ? B: Yeah . D: Yeah . D: Yeah . B: Okay . D: Sure . D: Sure . A: So maybe we should I suggest that we think about speech recognition , anyway it's a it's something that can be used to fulfil a function , but at end of the day we don't look at the technology , but we look at the function first . B: Okay . D: Yeah . D: Sure . B: Uh-huh . D: Yeah . B: Okay . D: Sure . D: Yep . B: Uh okay , well do you wanna um give us your presentation and then then we can I don't know um might have been a good idea to all deliver our presentations and then discuss , but this is this is how we're Yeah , exactly , yeah . A: Okay , sure . D: Yep . D: Yeah , it's good well it's good to get ideas out while they're fresh in mind . D: Um Not Yeah . B: Oh it's something that's just occurred to me as well is if we make it um speech reco if we incorporate speech recognition , that's appealing to people um maybe with a physical disability as well . B: Um . D: And not losing . D: And also it helps in terms of people not losing this , you know they they're saying oh it's I lose it in the couch . B: Yeah . B: Yeah . D: like we're kind of what we're b sort of getting in into here is mating different uh design features together that they Right . B: Mm-hmm . C: I reckon one problem with speech recognition is um I've actually seen one of them used and uh the technology that was in that one wasn't particularly amazing , so you end up yelling at the control for hours . B: Really ? C: Channel up . D: Oh really , you've seen one before . B: Do you think maybe we need like further advances in that kind of area until it's worthwhile incorporating it though ? C: Um I think it'd probably quite expensive to put in . A: Sorry , do you mind passing me my notepad . B: Mm . B: Course not . A: Thanks . A: Cool , um . B: There you go . A: Okay . A: Um . B: Right . A: Well this is just the working design um . B: Mm-hmm . A: Well this is just what how I would go about it . A: Um I guess I try to define like what we're doing now , try to define what we're trying to get done . A: Um I think in a practical way , we kind of know what it is . D: Right . A: We've used it , we're familiar with it , but we're we can't n we haven't narrowed down um exactly what the things we're trying to fulfil , like Besides the basics , I think back in the back of our minds we know what the basics are . A: Has to change channels , has to change volume , but in like specifics , right , which one of the basics are you trying to target . D: Mm-hmm . A: Um are there certain parts of the basics that are more important or less important than the basics ? A: Um and I just the idea is just to get everybody to um I usually have a have have a design that's there as a basic , so , you know , things that to start everything going . A: But I guess everybody does have some idea , so I don't think um there's a need for that . A: Um okay this finding things is a little bit confusing , so I'll go into the diagram first . A: It just explains how the process goes through , from a from the basic technology point of view , the basic steps that you need um in the diagram and in this slide probably works better . B: Mm-hmm . A: Um okay , you need some power source . A: 'Kay , a battery or something , to keep it going . B: Mm-hmm . A: Um and that power source is important because it ties you down to um how long the device will last . B: Uh-huh . A: Um it ties you down perhaps a bit later on in terms of the technologies um how far you can transmit the signal or the complexity of the functions that you want . D: Mm-hmm . A: Like for example , voice recognition , right . A: That might be constrained because that you might need to power a microphone , you might need to power other things , so that's one perhaps constraint there . A: Um Th Okay , the basic thing is there's a user interface where people punch a button or talk into it or smile to it or blink their eyes , whatever . B: Hmm . A: You know , and that um picks up an input from a user , um uh a logic a series of logic has to decide what the user is telling the device , and the device has to r you know , based on you push button A_ , so I will do something with button A_ . A: So maybe button A_ is the power button , okay . D: Mm-hmm . B: Mm-hmm . A: Um and then it needs to be able to send the signal out to the device itself which is the receiver here . A: Um and I think that's about it in terms of my design um . A: It's fairly general , um and I guess the purpose of this is also not to restrict you in in the way you're thinking , like um voice recognition , right , um , if it's something which is important then we just add more power rather than having a thing that we don't have enough power . B: Mm-hmm . A: So it's not really a constraint in that sense , but I mean these are functionally , you know , the base , what the technology has to do . B: Okay . D: Mm-hmm . D: Mm-hmm . D: Okay . B: Okay . D: Mm-hmm . A: Um so I guess the rest of it I think we should maybe you you wanna go back to what the functions are ? A: I think that's more relevant to a discussion ? D: 'Kay . B: Uh . B: Well , do you wan do you wanna finish up your your whole presentation then ? D: Sure . D: Sure . A: Yeah , w I'm done . B: Are you are you all done ? A: More or less . A: Yeah . A: Ps Oh , it's just putting the rest of it into words , but it's essentially the same thing . D: Yep . B: Mm . A: Um you have a transmitter , an input device , logic chip , you know , stuff like that . B: Okay . B: Okay . D: Right . A: Um I guess this would be Yep . B: Right . D: And like on the means b Since we're on the topic of the technology , uh are there any like what are our options ? D: Alright , what's what i in Is this the only way that we go about it , or are there other thin Right . A: Um , these these aren't technology options in that sense . A: This is just um a basic principles and basic components that are needed . D: The basic principle of 'Kay . B: Okay . D: Right . B: Mm-hmm . A: For example , if you needed um if you needed to add uh a voice recognition , right , then your user interface would be split , broken down into more components , right , which you have a microphone , the V_R_ and stuff like that . D: Okay . B: Mm-hmm . B: Oh . D: Okay . B: So this just show how we're kind of modularising the whole thing . A: Uh Yep . B: Okay . A: Yep . A: So each component represents one function , but I think the basic functions are the logic , the transmitter , um and the receiver , okay , and the power are things that you won't have to care about . B: Mm-hmm . D: Mm-hmm . D: Mm-hmm . B: Yeah . A: Um and those are things that based on what your user interface requires then we'll add more functionality to it . B: Mm-hmm . B: Okay . A: Um there might be one other consideration which would be that the the transmission between the remote control and the T_V_ for example . B: Okay . A: Okay , um are we gonna restrict ourselves to using the traditional technologies of infra-red thing ? D: Okay . B: Okay . A: Because that's something you need to actually be physically be pointing to . B: Okay . D: Right . A: Right . B: Well well a worry that was was expressed in the new requirements was that if we made this too complex it would e it would effect um how long how long it took us to get this to market , so I th suspect it might be a good idea just to restrict our kind of our creative influence on this on the user interface and not worry so much about uh how we transmit it um because I mean it it's tried and tested intra-red , so we could stay with tha Mm-hmm Oh , yeah . A: Yep . A: There might be one other problem with the transmission , um in particular right now , since we're talking about voice recognition . A: Um if somebody's gonna h talk to the device , you ideally want them to hold it to them . A: I it you may not require that , but you know , um it's it's it's something very natural , I guess , you know , to hold it , to signal to the user , and push a button maybe to start s talking about it . D: Right . D: Right . B: Yeah , mm-hmm . B: Okay . A: Then you need to send the signal out , so because if you're using infra-red , the line of sight um say the T_V_'s at that chair , and I'm standing in front of here and the transmitter is here , it blocks it . B: Mm . B: Mm . B: Yeah . B: Okay . A: So in that sense , there's not really a restriction but it's something which you may have to think about later on in the process . D: Right . D: Okay . A: Not so much further down . B: Okay . D: And um just a clarification before we finish this . D: Uh does c is our controller is it have the option of being um on a standard uh frequency as all of the other equipment , so that the one controller can control several pieces of equipment ? A: There's there's not much specific specific information , but I think that um one indication of infra-red mean that you're just targeting traditional devices . B: W Yeah . D: Okay . A: Because infra-red is something which everybody has . B: W Well well we've um In the new requirement spec they said just to focus on the T_V_ , so that's what we should do for now I think . D: Just to T_V_ , okay . D: Okay . B: Something I was wondering about was the power . B: Um , is it worth considering like having like a charging unit as opposed to just regular batteries ? B: I mean is that something we really want to go into , do you think , or should we just consider running on regular batteries ? A: There's a there's Okay , from from a from a component point of view there's added complexity , and you add cost to it , um and then there's probably the fact that you need another physical component . B: Uh-huh . B: Uh-huh . A: You need a docking cradle , for example , for you to put it in to charge . D: Mm-hmm . B: Yeah . D: Mm-hmm . B: Okay . A: Or you need to get the user to plug it in . A: Um and most users are very f use already used to the idea of buying batteries and putting it into the controller . B: Okay , so Yeah . A: But unless the controller's gonna consume a lot of batteries , like he's gonna run through like twenty batteries a month , then I don't think rechargeable is something we should you know , we really need to care about . B: Yeah . D: Yeah . B: Okay , so just stick to to regular Okay . A: Um . B: Um , right . B: So basically the um I'm just gonna just recap uh what I said at the start , was that um the the whole point of this meeting was to f absolutely finalise who we're gonna aim this at , and what exactly the product's gonna do . D: Okay . D: Okay . B: So um just to recap on Are we all happy about the idea of um aiming the product at um the fifteen to thirty five bracket ? D: Yeah , that's good . B: Um and also the funct the the actual functions of what it's gonna do . B: Do you wanna recap on that , Craig ? C: Um . C: I think we just say that it was gonna be the the most basic stuff possible . C: Um on off , up and down channels , up and down volume and uh skip to a channel . B: Okay , right . C: Ta . D: And is it going to include any of the uh the more advanced features , or are we gonna eliminate those ? C: Um I think we include mute , but apart from that um I think we just we'll go for the simpleness . D: Okay . B: Okay . A: Okay , I think Another thing that you were saying about categorising the controls ? D: R is it is it is it s is it not an option still that we include some things just as a sort of under like sort of under a door or some 'Cause what what I'm I'd be a bit worried about is if someone was h had previously developed habits of expecting to control surround sound or this and that with their controller and then and then they , you know , w they get ours and w it's doesn't have that . B: Yeah , it's as optional functions . C: Yeah . D: I dunno if that'd be a problem . B: Okay . B: Mm-hmm . A: Um maybe I could suggest we we break them down into three simple categories . D: Yeah . D: Okay . A: One would be audio controls , one would be video controls , and the other one would be a device . B: Mm-hmm . D: Okay . A: Um this may not map very well to advanced functionality especially , but I think that um from a manufacturer's point of view , from a person designing the device , but I think from a point of view of a person using the device , you know a T_V_ is something they see and something they hear , um it's something they do other things to like turn it on and turn it off . D: Yeah . B: Mm-hmm . B: Yeah . A: I mean like so what we could have is like three buckets , right , where we could throw things into , like if we want this feature , let's throw it into there , and then from there decide whether it's basic , or it's non-basic . D: Right . D: Yeah . D: 'Kay , okay . A: I mean it might help with the visualisation . D: Like that . D: Okay . A: And it would actually help with the component build as well . D: Mm-hmm . B: Okay , right . D: Mm okay , great . B: Um , okay well I gotta kind of got five minutes to wrap up now . B: Um next thing we're doing is having lunch . B: Whoohoo . B: Um and then we're gonna have thirty minutes of working on the next stage . B: Um so I'll be putting the minutes of this uh this meeting into the project documents folder . D: Mm-hmm . B: Um so uh I guess just to just to confirm that we know what we're doing in the next well in the thirty minutes after lunch anyway , um for uh our Industrial Designer , you're gonna be thinking about the components concept . D: Mm-hmm . B: Um User Interface Designer gonna be thinking about our user interface , and marketing you're gonna be thinking about trend watching . B: Um and you'll all get specific instructions as well . B: So um I dunno , just just to to ask now if you've got anything else you've thought about while we've been talking . B: Um , do you wanna start with David . B: Anything else to say at all ? A: Mm no , not really . B: No , okay . D: Um yeah , just I just wanted to ask then before we wrap up , shall we agree for sake of um sort of clarity and when we when we r resume that we'll u use this idea David's proposed , where we think of these three sort of buckets and anything anything we discuss about them is sort of , okay , we're talking about this . B: Andrew ? B: Yeah , yeah I think that's definitely a good idea . B: Uh-huh . D: Shall we do that , then ? A: Mm . B: Yeah . D: Okay , great . C: Um just about the three buckets , um what would go in the the device functions one ? A: Um things like on off . A: Because they don't have anything to do with what you see . B: Yeah . A: I me mean in terms of picture and the entertainment value , you know , um so um And channel . B: Okay . D: And and channel . D: Right . A: Because the on off also goes , you know , like on off like power , not on off sound . A: Not on off video . B: Yeah . A: Although you don't turn off the video on your T_V_ , but um you might wanna you know turn off the sound , say you wanna pick up the phone , there's a mute button , right , so you you have you have a choice of putting it on to um others or a device . B: Okay . B: Okay . A: Device is basically anything which we can't categorise , right . B: Okay , so you're gonna have um audio which is gonna be like you know your bass settings and actual volume hi Okay . A: We put it out . D: Mm-hmm . A: Yeah , anything to do with what you hear , right . D: Mm-hmm . A: You you put that into audio . B: Okay , and then visual Okay , so brightness , contrast , things like that , and then just actual device things , like what channel you're watching , turning on an off , stuff like that . D: Mm-hmm . A: And then video is anything that you can see . D: Mm-hmm . A: Um . A: Yep . D: Colour , yeah . A: Yep . D: Sure . D: Sure . A: Yep . D: Okay . B: Okay , um Mm-hmm . D: And then k I suppose quite likely what would happen is in the d device category there might be some which are just like the habitual standard and then others which are maybe a bit more Yeah . A: Like random which we have no other place to put , but we need it somewhere there . B: Yeah . D: Sure , okay . B: Okay . D: Okay . A: Um even even if it doesn't map very clearly what happens is that people at least have some in their mind . A: It's easy to use , I think that's one thing that um and I guess from the component point of view it's easy to build as well 'cause things are like fixed . B: Okay . D: Okay . B: Okay . B: Um so yeah , I guess just things to think about are you know like the fact it's gotta look good , because of who we're we're , you know , targeting this at . B: Um something maybe kind of quirky in design maybe . D: Mm-hmm . B: Make it kind of ergonomic kind of to hold , you know , things like that . D: Mm-hmm . B: Um , so I guess I guess that's it . D: Great . B: That's the meeting over . B: Whoohoo . D: Then we get to go find out what was picked up for lunch for us .

The project manager briefed the team on some new requirements to consider when designing the remote. The user interface designer presented two existing products and discussed what was wrong with each product. The team discussed how to create a remote which did not include the problems present in the existing products presented by the interface specialist. The marketing expert presented consumer preferences and requirements and the team discussed who their target demographic should be and whether to include speech recognition in their product. The industrial designer discussed the interior workings of a remote and the team discussed various options for components and energy sources. The team then discussed features to include in the remote and what they could do to figure out how to categorize them. The industrial designer will work on the components concept. The user interface designer will work on the user interface. The marketing expert will work on trend watching The team will not work with teletext. The remote will only control televisions. The corporate color and design must be incorporated into the design of the remote. The remote will have buttons for the following functions: on and off, channel up and down, volume up and down, and entering channel numbers. The remote has to look good and be easy to use. The target demographic is people aged fifteen to thirty five. The remote will use an infra-red sensor. The remote will use regular batteries. How to categorize the functions on the remote. How to implement the categorization of functions in the design of the remote. Defining a target demographic. Whether to include speech recognition as a feature in the remote. How to incorporate more advanced functions into the remote while keeping the design and usability of the remote simple.

A: So we are here to talk about functional design . A: Now hopefully we've all got a better idea from than we did f leaving the last meeting as to what it is we are up to now . A: So here's an agenda . A: Uh I'll open . A: Um you should know that I'll be taking minutes during all the meetings , as I was struggling to our last time uh and that'll be easier for me now because I'm not actually giving the whole presentation . A: Uh the additional points are just the stuff that we sent and that I forwarded on from upper management having a few bright ideas to make our lives painful . A: Um now you can all give your presentations . A: We can talk about the requirements and hopefully come to some decisions . A: Right , forty minutes for this meeting , so a bit more time than the last one . A: Here's the additional points I just wanted to put those in there to see if you guys had any comments on them . A: Uh did you all receive that email ? B: Yep . D: Yeah . A: So does anyone have any overall Mm . D: Well uh what comes up for me is that if we're gonna if we're gonna be marketing a product that is going to be uh having no teletext , people are very comfortable with the idea of having teletext and using teletext , and so we're not we're gonna be a new product without something that people are very comfortable having right now . A: Mm . A: Yep . D: So that's , from a marketing perspective I I see I see a lack . A: Mm . D: And so we have to go , I think , in the other direction . D: What are we gonna have that makes this thing better than Right . A: Well tha that first point could uh also be an op opportunity because in seeing that teletext is becoming outdated , some sort remote control that can work with the Internet there is the opportunity that's presented , I guess . D: Yeah . D: No , I I agree with you . D: So what I'm talking about is I see that one side we're eliminating something so we have to come up with another side which is , what are we gonna be targeting our market uh that identifies our product as better than because it doesn't have teletext it has ta-ta-ta-ta-ta . A: Okay . D: So that's that's that was my reactions . A: Okay . A: Yeah . A: but but we are sort of being dictated that this should only be for the television . D: Yeah yeah . A: So we're quite fixed . D: Yep . A: So we're really probably , in terms of marketing , are looking for that's uh that's a cost winner rather than a fantastic new feature product . D: Okay . C: Yeah bu but we we're designing only the remote , we not design the T_V_ . A: Yeah . A: Hmm . C: So uh we're gonna be removing the teletext out of any T_V_ that we people use our remote with . D: Yeah . D: 'Kay . D: That's right . A: Hmm . D: I think we take with you . C: So it's kind of a stupid decision . A: But there's also the potential for mark there's a market here for our lost teletext . B: Right . A: For example someone that just goes to the shop that wants a replacement wants it as cheap as possible . A: Twenty-five Euros is the selling price , we really have to innovate here I guess . D: That's what I'm that's what I'm talking about is is that we have to find something that is gonna be very attractive about this product 'cause somebody , some people are gonna be hap unhappy 'cause it took they can't ac access their teletext . A: Mm . D: Okay . D: 'Cause we're talking about eighty percent or ninety percent or ninety-five percent of the televisions out there are are teletext . A: K yeah . D: So so it's it's not that I'm criticizing the product at all . D: It's just when we eliminate that then what do we bring ? D: What are we bringing in to take the place of this , and we have to d in my opinion we have to double up . A: Mm 'kay . D: If we lose one we need to bring two or three . A: Okay . A: Okay I think that the last point is probably quite uh straightforward . A: Obviously the the w it has to be branded . C: So then the double R_ will be our our I tho I tho I thou I think Rol Ro Rolls-Royce might mind , but don't worry . A: 'Kay . A: On the product yeah . B: I think one of I think w , yeah , one of the things that we should also keep in mind um when we're doing this I mean our company's slogan is we put the fashion in electronics , right . A: Can you handle that black and yellow ? B: So I think our kind of our target here is to have some kind of very like sleek nice look remote and we want it to be functional as well , but I think one of the main selling points is that we don't want it to be clunky like like this thing here . B: You know we don't wanna a big clunker . A: Mm . B: We want something that looks nice and it's fashionable and so That's fine . D: So you have this ? A: Nah . A: So we have three presentations , and I think we'll go in order of participant number here . A: So we can have a look at the working design first from participant two . A: That's Okay . C: Yes . B: Okay so so you all know me , I'm the Industrial Designer . A: Mm it's enough . A: But uh click it on off ? B: And we've some basic components that um our remote is gonna need , just basically every remote'll need 'em . B: We need some kinda of power d power source . B: Um we have to decide on our our user interface , which is his department , but the in user interface is also a major component . B: Um we need a programmable digital signal processor to um to take the input from the user and translate that into uh into electronic signal , which we pass to the infra-red L_E_D_ , which you aim at the television uh which and it receives that signal . B: You need a on-off switch um I don't know how that got in there . B: And uh we also need to um have the if we want a universal remote we need to have encryption codes for the different makes of T_V_s . B: So we need to know all the different you know all the different signals and so that'll require some memory as well . B: Um so here's just a basic layout of how how the remote would work . B: You ha the v the power source is in the upper right-hand corner there , and you can see that uh we have the user interface here which is connected to the chip which does all our signal processing , and then passes that signal on to the infra-red L_E_D_ and that signal is then emitted and received by the television at the photo-transistor . B: So those are the basic components that need to go into this and everything else is pretty much uh open to move around . D: Now is would this be considered just a standard uh um This is not this is not cutting edge technology we're talking here . B: I think any des No . D: We're talking about existing technology . B: Right I think Yeah this is just this is just a basic layout of ev of all the components that w w are gonna be absolutely necessary f to have a working remote . D: Nothing is being modified or upgraded or new discoveries . B: We can add things in like if we wanted some voice recognition , I mean that I mean that you can kinda say would would fall under the user interface and the digital signal processing chip . D: Okay . D: Okay . A: Do we have an idea of costs of different components ? B: But Um well the most the most costly components are gonna be the chip and the uh th it could als basically the user interface and the casing are gonna be expensive as well . B: Um the L_E_D_ and the the transistors and everything else are you know they're they're pretty cheap . A: 'Kay . B: So depending on what we want our functionality to be , um the chip could be expensive or it could be cheap . B: Um depending on the n amount of memory we need in there and stuff like that and h and h you know how much power . A: Mm 'kay . A: Do we have any ballpark figures for that yet ? A: No . B: Uh I don't have any figures right now . A: 'Kay . B: We uh we have to wait until we get to a more specific design phase for that . A: Yeah . D: N okay . B: Um but and I think a significant part of the cost could be the actual the actual casing itself and and you know the the b the buttons and things like that , I think . D: Mm . D: Mm the shell ? B: Yeah . B: Basically yeah . D: Okay . A: Okay . B: So yeah . B: That's all I have really . A: Okay . A: Thanks . A: And we have participant three , which I believe is Pedro . C: I Hey mouse . A: I can give you that to click on . C: Open . A: And you wanna get View a slide show , that's what you wanna do , yeah ? C: When we're fighting over it's also more lot more fun . A: Just go up to view . C: Uh . B: Click , don't Yeah . A: Mm 'kay But I t I think what the the management recommendation was less that there's a worry that teletext will become outdated rather than we shouldn't have it . C: This doesn't work . C: So yeah function design . C: Um you guys know me , Pedro , and um what I found is we want to do fashion and I think , honestly , we should keep technology low and just simple basically and try to aim for design . C: If basically a case will will cost the same if it looks good or bad so we ma we have to make it look good . C: Um something cute and small . C: The big chunky remotes are died in the eighties . C: So we should just go for something that people will like to actually look at . C: And um although mo most people will buy s televisions and everything for uh that have loads of loads of little functions and everything and they mostly end up using simple functions and little things and most the people won't won't get too mad of actually having to go the to the s to the television to , for instance , tune in their the stations . C: There's no need to have that in the remote . C: So um um as for what I would recommend for uh the the interface design , and uh I will change the colours on the on the logo , but um we should go for the user-oriented device , so simple controls and good ergonomics . C: Um and uh although I th I th I'm still here recommending the teletext so I'll remove that , I guess , but um we should go for the Yeah . A: So I I still think if it's cheap enough functionality-wise to include , it really should be in there . B: Mm-hmm . A: Because otherwise we're just going to I mean even if it's necessary or not , if you if you're given the choice between a t a remote with teletext or without uh when it really if it i if it isn't more expensive for us to k make because as far as I understand it , it can be operated with the same set of buttons , yeah ? B: Right as far as i it's just uh the cost of an extra button . A: So it should be in there . B: I mean software-wise there's really no difference . A: Yeah . A: Okay . B: I think . A: Isn't Well maybe what we're getting into here is the the idea of uh Internet through the T_V_ for example . D: I have maybe a silly question . D: I in the very beginning it said with the with the advent of computers there's gonna be the it's gonna be out-moded teletext . D: I I don't understand how those two things are connected . D: How does how does computers and teletext h how why is one eliminating the need of the other ? D: I don't understand that . A: So that might play on what we can do . C: Yeah the they're basically aiming at saying that you would use you know a couple of years ago teletext to be the easiest way to check like for uh uh the scheduling and the next programme and stuff like that and now Yeah and now you can c look it over Internet . B: Scheduling . B: Um to find out what what you're watching even if there's commercials you know . D: Okay . C: But I still think teletext is way more convenient until until we have the same commodities . B: I think I ha I agree . D: Yeah 'cause , yeah , I just I don't see the cross-over between computers and television . D: I mean I do see the cross-over in some sense , but but but but with the the remote is is used for television , okay . C: Yeah , but it's not happen yet . B: Well for me Yeah . C: Yeah . A: Well you have digital T_V_ still already . D: So so if we make the cross-over and we're gonna view television on computers then we're then we're losing the the necessity of the remote . B: Unless you have a Yeah . A: Well there there is a for example on digital T_V_ systems you have you can press a button and you can buy things in adverts , and you can uh you can view through a catalogue for example . D: S Okay . B: Mm-hmm . A: A a family member of mine has got a system where you just um you can Yeah , and there's other features for example on other systems where you can pause live T_V_ and things like that . A: They're just features from the Internet uh from computers are are coming into the T_V_ sort of under the covers , but you still use it through a teletext . A: So now the things to think here are that that there's gonna be more functionality , potentially that we can handle . D: Okay . C: Yeah but we we don't we're not aiming a command for that . C: That's the thing . C: And all of those require the other commands with more complexity and more software and Yeah but we would increase the price to try to make it a trainable one , so Well I dunno . B: I think a lot of that's proprietary anyways . B: You're not gonna be able to , you , like command a TiVo with our remote . A: Mm . B: I don't think . A: But still there there's an opportunity . A: If if it's , for example , a trainable one then we're just simply having like an up , down , left , right , an okay button or something like that might might do as well in future proofing it . A: Mm . A: Okay . C: One way the other teletext was there but I guess we can remove it or , you know , make two separate interface designs . B: I think if it's possible you should try to you know have a talk with management about that . B: Just you know Right it's just not Yeah . D: Yeah I don't I don't see the logic . C: Yeah . D: I I don't see the logic in elimination of teletext , I just I I but I'm not a tech-mind either . C: Yeah . A: Yeah , and neither do I in fact . D: I just don't see the cross-over between computers and and and 'Cause we are designing something for a television , okay . A: Bu uh . A: I'll communicate that back to those guys there a a and th the message really we wanna be sending to them is that , although teletext may become outdated w there's no l logic in not having it in there anyway i if it doesn't affect the price . C: Yeah . D: We are selling it to an existing market . C: Yeah . A: Um but I I think what they're pushing us towards here is in terms of thinking of ways to future-proof our system for future systems that have something else other than teletext maybe . C: Yeah but we're not putting some there's no no putting anything in in the place of teletext . A: I dunno I'm Mm 'kay . D: That's Yeah , and and , yeah , and and we're also marketing a product . C: That's the problem . D: It's what I'm seeing is a is a mid-range cost product . D: So so w we can't go and pump a whole bunch of technology into this thing because all of a sudden we are gonna have cost overruns . A: Mm . A: Yeah . D: So if we drop if we are gonna choose to drop teletext , again what are we adding to the product that makes it marketable ? A: Hmm . A: So if we're keeping it basic we're loo loo what we're looking to sell it basically is it's uh just being very easy to use , looking exceptionally good , that sort of thing . A: 'Cause we really don't have anything else there , do we ? C: Yeah . D: I don't I don't see it , and to me if I'm gonna market a product for b for beauty for for design I'm gonna I'm gonna try to market it at a much higher price . D: I need to make it special with a high price tag . D: I don't want to make it economically uh g uh competitive . A: Mm-hmm . D: I want I want to market it as exclusive . D: So I would market this product it at eighty-nine Euros and come up with some really beautiful exterior design or something th but but I don't think we have that flexibility . A: But i if design if design is cheap and functionality is basic , then twenty-five Euros is probably a high price for a commoner garden stan standard T_V_ so the place uh remote the then the place we're going to justify that cost is through through design through making it a a sleek elegant high-priced basic remote . A: Does that make sense , huh ? D: No I no I I understand what you say , but what I'm what I'm , okay we probably need to move along , but my my concern is trying to find a marketing niche for this product , and if I'm coming in with a with with twenty-five Euros , which is mid-market price , um then what am I going to give these people for this ? A: Mm . A: Yeah we probably should . A: We we're doing alright for time . A: Yeah . D: So that's just my question , but we can keep talking . A: Okay . A: Sorry that kinda cut into you there . B: Well Right . C: No just I I would I would advocate for continuing teletext and those would be the basic commands . C: Um as for , you know , the the case design uh maybe I'll come up with more concrete ideas . C: Right now it's just the idea of simplicity and slickness , cute and small um Yeah . B: I'm just thinking you know with all these universal remotes that are out there , how many people how many people actually use every feature that ar you know i like these trainable remotes and things like that , where , you know , it's just so confusing to do to use all these functions . B: Where I think the largest portion of the market is just gonna you know they lost their T_V_ remote , they need another one that'll work with their T_V_ . B: They want something that looks nice , that that that isn't gonna break when they drop it , that you know that maybe it's it's ergonomic , it feels good in your hand , something like that . A: Mm . B: I think that's gonna be where you're gonna find the biggest , you know , market share . A: So we are looking for something that looks good and just works , rather than looking for any special features . A: Is that Mm . B: I think the more bells and whistles we add , it's just gonna cut into our into our profits . B: Because I think as we as we add costs for things like uh for like if we add the voice recognition and things like that , I think you know what percentage of the of the um of the market is actually gonna use that ? B: Maybe five percent , you know , and how much Right . C: Yeah mm . A: But we can talk a little bit more potentially in the marketing marketing presentation about this . B: Yeah okay . A: Be a good idea . B: I'm sorry . A: Uh sorry , I didn't mean to cut in . D: Yeah . B: Sorry boss . A: I'm not the boss . A: Okay . D: Oh P Pedro , I just want to say quickly I I would really like it when you can come up with some more bells and whistles , eh . D: You know sell uh things come to my mind is uh uh something that's uh um voice-activated . D: I know we're getting into some , I hope , some big money on this thing , but Is that for over here ? A: I think that's probably a question more for for this guy here , yeah . B: Yeah . D: Okay , alright . B: Well it's kinda both of us . B: Us us user interface . A: Is it ? D: That's 'Cause uh and I think of voice-activated I think of of how many times I've I've lost my my remote and I can't find it . A: Okay . C: Mm-hmm . D: So some way that I can I can find my remote by clapping my hands or something uh and and so so um But this 's just something . B: Mm-hmm . B: I was thinking about that . B: Then your lights would go off , though . A: Mm . D: I'm trying to find some bells and whistles 'cause when they talk about tel taking out teletext , it's like , what are we gonna put in ? D: What makes this thing attractive ? D: And it's only for televisions . D: So we everyth our our competition out there has got these these multiple adaptors where they can use 'em for their V_C_R_s , their D_V_D_s , their their televisions and we're coming out with one remote for television only . D: And so to me we have to make this a really special product I I I don't s I really have to say I don't see the market niche for this product . B: Yeah . D: At this price I don't see it yet . D: I'm I I go along with this , because this is what we're given to try to market , but I I don't see the market niche for this product without without some really sort of something really special to identify it as as unique in the market . A: Hmm . C: But we th that should be design . D: Yeah . C: That should be the design basically . B: Right . C: I think technology we'd we we're not in the price range to do it . C: We don't have the money to do it towards t f technology so we should we should aim at design . D: Okay . D: Have to do you have to do it in the box ? C: Yeah . D: Okay well , so so that's up to you then to to make this box in something that's absolutely extraordinary . C: Yeah . A: Okay . D: Maybe make it in the form of a gun . D: We can sell it in United States . A: I have a question uh for you . A: Does any of the um the features that Pedro's spoken about here have any implications we might not have thought about on in terms of just pure functionality ? A: In terms of making it work or the cost of that or Okay . B: I don't I think all these things are pretty standard . B: I think we'll be okay . A: 'Kay . A: Cheers . A: Onto participant four . D: Well you know for marketing f marketing for me is uh and uh how do I go here ? D: Okay . B: Mm you can just click . D: Go go . D: Is that right ? B: No no no you just get off that . B: You just click anywhere . D: Ah-ha . D: Yeah , what for me is it um I d I don't know what I'm marketing right now , okay , 'til you spoke and when I wrote this , I don't know what I'm marketing . D: I just know that I I was identified as a a we identified ourselves as a as a developer , as a manufacturer , and as a as a um distributor t to other wholesalers . D: And so the th the twenty-five Euros that we've identified as the sale price is a wholesale price rather than a retail price . C: Mm-hmm . D: That's what we decided here . D: Um so what I did is I I decided that that this this needs to be a product in a in a sense can market itself . D: So what we've identified here as our main marketing stratagem is is in design . D: We're making the most beautiful attractive uh whatever we decide it is . D: So that means we have about seven more minutes or ten minutes left . A: Mm-hmm . D: Um so I would like to have a product that that we can sell easily . D: So I say inspiration , so having something beauty , something attractive , uh something that in a sense will sell itself . C: Mm-hmm . D: Uh innovation I think fits into what we're talking about here with design . D: Uh cutting edge technology , I don't think we're gonna have that , these were ideas I was putting together , um unless we come up with some New Age product a as far as the casing is concerned . D: I I wanna make this thing something that I can identify as special in some way , so maybe we can have some I I talked about environmentally sensitive , uh maybe we have a product that can be identified in some way as advantageous in a home . D: I don't know . D: These are just thoughts . D: Uh I wanted to talk about uh who we are as a as a corporation , that we're new , we're aggressive , we're competitive , we're we're trying to provide a product from a new perspective rather than from an old corporate line . D: So to me it's about selling d uh our identity our corporate identity along with the product . D: Um what I found is that the projected costs are competitive . C: Mm-hmm . D: Uh we're kind of in the middle of the market , but what I'm seeing is that the market is ready for I I identified new technology , but again , because what I see is budget restrictions and limitations , I don't know that we can bring any new technology into this thing . D: If if we could have a technological something Mm p please . B: I have an idea . B: And it's kind of along the s lines of environmentally sensitive , and it may even fit into ergonomics , and even kind of address the issue of losing losing the remote , what we were saying it's a common issue . A: Mm . B: Um what we can do is , well you know that batteries throwing a aw remotes run through batteries like crazy . A: Yeah . B: Right ? B: And s for some people Yeah . D: Solar . B: Well maybe not a solar remote but instead what about if we had like a power cradle ? D: But solar Blah , I like it . B: Like a a cradle that is is there to hold the remote when you're not using it , so you'll always know where the remote is 'cause you have to put it back there to charge the remote , and we can , instead of having instead of having , you know , replaceable batteries we'll just have a power cell that stays there for the life of the remote . B: You never have to get go through the go through uh all these different batteries . B: And also you can I I think it's a good opportunity for the user design or for not just for the user design , but also for the just for the look and feel of the remote as as a whole . B: You know you could have some kind of neat little , you know , a sexy design for d a cradle and the remote itself . D: I like the idea , but we're talking about in cost is gonna probably double . B: It w it would increase the cost . D: But boy , we can sell this thing , because there's no batteries , it's environmentally sensitive , i we can identify it as a safer product in some form . B: And you could page the remote if you lose it . B: Maybe there's a button on the cradle . D: Yep , that's right . D: I really see But the cost i No no . A: Now the the question is can we make this for less than twelve-fifty per ? D: No no , we have t we have to change the end cost . D: There's uh I mean I don't see it anyway . A: We we well do we necessarily have to change the end cost because uh Can we dl can we do that without uh changing it twelve-fifty per product , if we basically can sell more based on this ? D: Yeah , that's gonna be up to these guys . D: I my reaction is no , but Well , see I I see I I'm an advocate to make this an exclusive product . B: Well what I can do is I can d look into ho well Pedro and I can look into how much this might increase our our costs and you can look into what kind of effect an increased cost is gonna have on our on our final numbers . A: Mm-hmm . A: Yeah we we can certainly push for a more expensive product if that's gonna be Nah , I think we can say with certainty now that we are supporting teletext . D: You know , let's let's sell this wholesale for for fifty Euros , sixty Euros . D: Let's make this thing really exclusive , environmentally sensitive , uh high-tech design , uh ergonomics , all of this . D: Just make this thing uh , yeah , the the the Rolls Royce of of remote controls . B: I I Yeah . D: Every home's got to have it . D: If you don't have one , hey what kind of remote do you have ? D: Oh you've got one of those , oh fantastic , I want one of those too . D: I just don't have enough money right now . B: I just don't know about that , because in order to do that in order to price it at that kind of level I think we'd need to have every functionality that all the other competitors are offering like being able to operate , you know , the D_V_D_ player and , you know , the stereo system and all that . B: Which is a pretty basic function that w we've opted out of . B: And additionally we're m maybe not supporting teletext um But I do think there are some basic features that we don't have that a lot of other remotes are going to have . D: Yep , one one thing I don't understand is h they've they've given us this package , okay . A: Mm-hmm . D: Now uh in my opinion we need to give them a package back , okay . D: They say they say okay here you go . D: They gave us a fundament a foundation of of what they want , and and w it's our place to kinda analyse and evaluate . B: Mm-hmm . A: Mm-hmm . D: I don't think it's our place to create their product for them , maybe it is . D: I don't know what kind of role we have in this in the corporate ladder uh , but to me it's like , okay , you have got your here's our ideas , okay . A: Mm . D: And then let them look at those ideas and they say , yeah well , we can we can raise the price twenty percent , you know we like this idea , this idea no , but to me it's it's about a choice , do we follow their directives or do we make uh presentations back and and then and then discuss ? D: beca I I do not I do not see the market niche for the product that they're handing f handing us right now . A: Mm . D: I don't see it . B: I don I I d I have to disagree though . B: I think our market niche is basically people who need who have lost their remote or uh who've broken their remote and don't wanna send back to the manufacturer , they just wanna run out to the store and get a remote , and then they're gonna look on the shelf and they're gonna see ours is the nicest looking remote . B: It does what they need . B: These aren't I I think that it Right . A: And and th to get to back to another point , sorry uh uh for cutting in but , I th I think it's important to remember that that this remote has to work with multiple T_V_s , yeah , 'cause it's selling on its own . A: It's not going to be specifically for Hitachi T_V_s or or whatever . D: Right . B: Right . D: No I understand that . A: So technologically , if I understand it , uh T_V_s T_V_ remote's working exactly the same way as video remotes and D_V_D_ remotes . A: All you need to do is train them to the individual one , all you need to do is is know the the f like some four-digit code . A: So saying that it works with all T_V_s is equivalent to saying that it'll work with D_V_D_s and other things . B: Mm-hmm . D: Nope , they've identified the product as not working for anything but televisions . C: Yeah y y you you wouldn't The interface will be different . D: They've identified this product limita That's why I say I don't I don't see the market niche for this . A: Oh okay okay . A: We have done this . D: If we if w if we were going to have a product that worked for D_V_D_s , V_C_R_s and everything , then I can see the market niche , but we we're only identified as going for televisions without teletext . A: I see . A: Mm-hmm . D: And it's like whoa we ha in my opinion we have to go with something that's extremely exclusive to make this thing marketable , because who wants just a television remote ? B: Right . B: Well here's Right . A: And I I'd Mm sorry . D: I don't . B: We he well here's my thing about that . B: If you're in the market for this ultimate remote , you're not gonna go for just a television remote . B: If it can't control if it can't control your your D_V_D_ player and a al if y if you can't get that all-in-one ultimate remote , that just you can throw all your other remotes away . D: That's right . B: I'm not gonna buy a d seventy-five Euro remote . D: I I I have a tendency to agree with you . D: I really do . A: So we really can't chase that . D: That's why I say I quest I q I question the marketability of the product . D: I really question where we create the demand . B: So I think what we So that's what I'm saying Mm-hmm . A: We're really looking for something basic . A: The the one thing that that that you said really struck a chord with me here in that we're we're carrying the corporate identity with the product , but we're actually looking for a large profit at the same time where I'd be inclined to go back to upper-level management and say like let's just cut down our profit expected on this product because we are actually branding our company here . A: We're selling more than just the product . A: We're trying to get mind-share about uh Real Reaction to to the people who are gonna buy consumer electronics . A: We want people to eventually say , oh that's that's Real Reaction that's a good m make . A: It's reliable . A: And and we're gonna make it we're gonna win mind-share by uh either being a fantastic product or for it working , it just being good , reasonable-priced , and solid . A: So if we can make if we can put an emphasis here on it not breaking I think that's in itself an extremely big thing . B: I think that's big . D: W okay if you if you drop the cost , now if you make if you make go to the other side of the cost scale , and you make it less expensive , then all of a sudden now we're going into an a a new market area . D: So we can say low-cost uh uh um uh good design , beautiful , wa-da-da-da-da-da . C: Good design . A: We only have a few minutes left . D: But what I'm saying is right now we're middle market . A: Is twenty-five Euros a mid-market price for a remote ? D: Yeah for for multi for a multi-function remote , that's a mid-market price . A: Okay . B: I think so , yeah . D: In a discount right now you can buy 'em on sale sometimes for about about uh eighteen , nineteen Euro , and that's for the multi-functions , uh D_V_D_ , V_C_R_ , uh catch-alls . A: Okay . D: And and they have 'em in a little box in the middle , and and this is the consciousness that most people have about replacement remote controls . D: So to me , to market this a t only a television remote control we have to change consciousness . D: We have to have something that will change people's thinking to identify this as advantageous , and I don't know what that is . D: It's gotta be low-cost or high-cost with with special design features . A: Well I'd be inclined to say , if we can make the design better than any comparable remote while reducing the cost , then that's the way we really should play it . B: Yeah . A: If we can take it down to you know fifteen rather than twenty-five and make a low profit-margin on it , but we're really doing that to sell the brand . A: Yep we have five minutes left . A: Uh rather th uh to to to sell for Real Reactions . D: Or my d I mean I I well we g we're talking about the other end now . A: And I can communicate this to to the more senior uh mm people within the company here to to get a reaction . B: What about um the idea that I had with the cradle ? B: How do you feel about that ? B: Or how does everybody feel ? A: Well how does everybody feel ? A: I I think The other the o the problem with that in my mind I just think off-hand as a as a consumer , would I wanna buy that ? D: I like it . D: I like the idea , but we have t we have to find out Well . B: No , but I that's the thing I I don't think it's necessarily the other end . A: And I think maybe not because I've got a remote and I'll take it to different chairs , I'll take it to different I w I don't wanna go over somewhere and put it down . B: Mm-hmm . A: It i if it is gonna be somewhere that you put it down then it needs to be at the side of your armchair , and that implies that there's only one T_V_ user . B: Right . A: So it's very good for some people but it's not a like But it it takes away the ease of use of the remote to a certain extent . B: Well it lasts it would last for several hours on its own power , but when you're done with it you put it back in the cradle . B: Yeah well it Mm-hmm . A: You have to l sort of remember . A: You have to d shift down the side of the couch to find it and put it back and Yeah . B: Mm-hmm . A: I d I d I d I think it it in my mind it doesn't seem like something that oh I'd really want uh because of that fact . D: Mm . A: But I I don't know , that's just my opinion . D: Well , I think again it's it we have a cost issue here . D: You know if we're gonna go in this direction , to me we're going to the other side of the cost range . D: Are we gonna make this selling selling the cost as a high high-tech uh um environmentally sensitive whatever , or are we gonna go to the lower side of the range ? A: Mm . D: Again I don't see our market niche in the middle for our product yet . D: I don't see it yet . A: 'Kay . A: So what do we think maybe we should Pedro , do you have any opinion on it ? C: Uh we should keep it simple , mm medium-low cost mar um cost area and uh make it look good . D: W a question I have in in a 'cause I I I think I agree with you on , we gotta make it a box . D: The box is gonna sell it I think , the outside , the casing . A: Really need to wrap up now . D: Can can can we have multiple designs ? D: Have a modern , have a traditional , have a you know , and so so instead of them all looking the same , people can have maybe four or five different designs they can choose from . D: I don't know what that creates cost , or Yep one over another . B: Well the the problem with that is we may end up with a whole bunch of inventory of a of a poor design you know . D: Yeah , okay , I hear that . B: So Um but what we could do is some kind of well I mean Yeah we we need to , I mean , have a few designs to look at and then come up with something that I think we all agree is , you know , the best fit . C: Yeah , complicated but Yeah . B: I think w what's really important is it has to look good , it has to feel it has to feel good in your hand , it has to be durable , it has to a and I think it's really important that it doesn't look cheap . A: Yeah . B: I think I think we have to make sure people look at it an and feel like it its like a quality remote . B: Even though the cost may be low . D: What ab what ab what about a a remote that's that doesn't maybe look like a remote ? D: Just an idea . B: Mm-hmm . D: Just just okay 'cause I mean we all know what a remote looks like on the outside . D: They're selling these things everywhere . D: Maybe that could be part of our design exclusivity , is we make a remote that doesn't even look like a remote it it opens like a telephone . B: Or what if it looks like a pen ? D: Doesn't matter , yeah . B: Yeah . D: I'm just jus I talking about some something to make this thing unique . B: A pointer ? D: It That's the thing , I'm gonna keep thumping on . B: Yeah . D: I'll sell whatever you guys design . A: Mm . B: Yeah . D: I don't have a problem selling a product , that's not the issue . D: I give you ideas , you guys create the product . D: Once you have the finished product I'll find a way to sell it . D: Don't worry about it . D: I just give you these things now , because these are my thoughts and feelings . C: Okay . B: So just to touch on m my point one last time that I had brought up . B: Um I really un unless you guys are die-hard against the fact that um it's possible like it reduces the usability of the remote b and the fact that you can't lose it on your own , I think it still might be a good idea to investigate having like a power cradle . A: Yeah . C: Okay . C: Yeah . B: Because I really think i in a certain sense it almost like for me I would want to have that just , because I know at the end of when I'm done watching T_V_ that when I'm done , oh I better go find the remote and put it back where it belongs . B: Maybe th th th that's just some people that like that . A: I mean there's al there's also remote controls I remember that that worked uh , this hasn't been done in a while I think , but th as a as a watch . B: A lot of people As a watch ? D: No no . A: Yeah , there is remote control watches um , but I think they're a sorta eighties thing , so it might not be easy to market in it uh but the the technologies came along and it might be cheaper to make now . B: Mm 'kay . C: Yeah they are not simple . A: Those things may have been inexpensive for all I know . B: Mm-hmm . D: One thing I just thought about when you were saying that , is that the p our target market is gonna be someone who has lost or broken We gotta stop ? B: That's what I was saying . D: Who's lost or broken their their remote . A: Gotta cut up . D: So how many remotes do they wanna buy ? D: Can we p can we sell them a remote that can maybe guarantee they will not need to buy another one ? B: Exactly . A: Mm . C: Yeah . D: And so with with with this kind of system or locator or something , to to think about , how have people been been losing or breaking their remote ? B: Mm-hmm . B: Mm-hmm . D: How does this happen ? A: The last remote you'll ever buy . B: And also presumably they've Exactly . D: And and then and then design the product , maybe some component of the product that can identify this as the last one you'll ever need to buy . A: Well if if we're going down that then we can we don't need to go the it it strikes me that the locator feature might actually be uh quite expensive to make . B: Yeah . A: Whereas actually just putting it in a power cradle might not be too expensive at all because that's just done with mobile phones you can just n we we have said we have actually similar products that we can take from and potentially cut costs there . B: True . B: Right . B: Yeah . B: The locator'll definitely be more expensive . B: Mm-hmm . A: Um need to look into whether we can do that but uh I think we we have some m mobile phone-based products uh checking quickly our Internet . A: We really need to finish up here . D: uh we can make it in the shape of a coffee pot . A: But uh Yeah we have the the power-adaptor products . A: We sell power-adaptor products . A: So for example there's nothing stopping us using that technology . D: It's uh just it's that I think it's telling us to stop our meeting . A: Yeah . D: So we have the c we probably have have on-line in our in our system , we have the ability to create this , we're talking about . A: Yeah I think so , without it being too In fact we can cut costs through using the manufacturing that's already gonna be in place here . D: A charging system . B: Right . D: If if we can create this we have probably five or six or seven really strong marketing characteristics . B: Right . B: I think one of the things that we can put right on the box is , never buy another battery . A: Okay . A: Yep . B: You know , something like that . A: 'Kay . A: Thanks guys . C: Yep . D: No that's not what I want , I want Oh look it here .

The Project Manager reviewed new requirements for the project with the group and discussed their implementation. The Industrial Designer presented the basic components of a remote control device and how they work together. He showed that the size of the chip they will use is dependent on how many complicated functions are included. The User Interface Designer stressed that the project should focus on a simple design for the device. The group discussed not being able to include a teletext component, and that the product design would have to be the main selling point of the device. The Marketing Expert discussed his marketing strategy for the project, again stressing the attractiveness of the product design. The Industrial Designer proposed including a battery charging stand with the device but it was decided that it was not a useful feature. The group continued to discuss the marketing strategy for the device as it would not include many advanced technological functions; they discussed including a guarantee for the remote and using a unique form factor. The group decided that they want to incorporate teletext despite the management's directive. The group does not want to include the battery charging stand. There was a lack of information about the cost of components and materials. The group felt constrained by the new project requirements and had difficulties implementing the management's directives.

B: Okay we all all set ? B: Right . B: Well this is the uh final detailed design meeting . B: Um we're gonna discuss the look and feel design , the user interface design , and we're gonna evaluate the product . B: And the end result of this meeting has to be a decision on the details of this remote control , like absolute final decision , um and then I'm gonna have to specify the final design in the final report . B: So um just from from last time to recap , we said we were gonna have a snowman shaped remote control with no L_C_D_ display , no need for talk-back , it was hopefully gonna be kinetic power and battery uh with rubber buttons , maybe backlighting the buttons with some internal L_E_D_s to shine through the casing , um hopefully a jog-dial , and incorporating the slogan somewhere as well . B: Anything I've missed ? A: No . B: Okay um so uh if you want to present your prototype go ahead . D: Uh-oh . D: This is it ? A: Ninja Homer , made in Japan . D: Um , there are a few changes we've made . D: Um , well look at the expense sheet , and uh it turned to be quite a lot expensive to have open up and have lots of buttons and stuff inside , so instead we've um this is gonna be an L_C_D_ screen , um just a a very very basic one , very small um with access to the menu through the the scroll wheel and uh confirm um button . B: Okay . B: Mm . B: Mm-hmm . C: Mm 'kay . D: Uh , apart from that , it's just pretty much the same as we discussed last time . A: And there isn't uh d it doesn't open up to the advanced functions ? A: So the advanced functions are still hidden from you , but they're hidden in the sense that um they're not in use . C: Where are they ? A: Um they're in the L_C_D_ panel and the jog-dial ? C: Ah , right . A: Okay 'cause The L_C_D_ panel just displays um functionally what you're doing . C: Great . B: So w what kind of thing uh is gonna be Mm-hmm . A: If you're using an advanced function right , like um c brightness , contrast , whatever , it will just say You know it's like it only has four columns , it's a very simple L_C_D_ like , whereas many the minimum amount we need that the user will automatically know like this is brightness or this is contrast . C: Right . C: Okay . C: Right . C: Right , 'kay . B: Okay cool . A: It might even be one , a bit more complex L_C_D_ panel with pictures like maybe the sun or the , you know , the the symbols of the various functions . C: Okay . C: Mm-hmm , and what is this here ? B: Oh right okay . B: Cool . A: That's a number pad . C: Okay so the number pad is 'Kay , great . B: Where are we gonna have the slogan ? A: Um they're al along this Yeah . D: You know , just like right inside there . B: Okay cool . A: You have this space here , and then you have this thing on the side as well , or at the bottom . B: Okay . A: 'Cause slogans are usually quite small , right , they're not like huge so they're s Say a button's about say a button's about this size , right , so you would still have plenty of space for a slogan , say even for that . C: Mm . C: Yep . B: Okay . C: Looks good . C: Yep . C: Mm-hmm . B: So if this isn't to scale , what kind of dimensions are you thinking about here ? D: Well we want the other buttons to be big enough to push easily with a finger so we reckon maybe that'll be about the same size as the palm of your hand . B: Mm-hmm . C: Okay . A: Yep so that would be about a centimetre for a button , so one two three four centimetres . A: Plus maybe half o five six seven eight , about yeah nine total . C: Mm-hmm . C: About nine in total . B: Six , seven , eight , nine , ten . B: So we're talking about ten centimetres . C: That sounds good . C: Yeah . B: That would be good . C: Yep . B: So ten centimetres in height . A: Nine , ten . A: Yep . B: Okay um . C: That'd be good , in fact a pen is about ten centimetres usually , so that would be that sounds like a really good size , if you see it there . B: Yeah . B: That's great and it's very bright as well . C: Mm . B: So um okay . C: Is it possible uh I'm just gonna bring up the idea of colours . C: Is these are these the colours that of production , or is this just what we had available ? D: Well I'm We're gonna have again the the sort of the foggy um yellow from last time that lit up when you pushed the button . C: Right . D: Um But um this button um , because it's red it's sort of very prominent , we're gonna use it as uh it can be the power button if you hold it for maybe two seconds it'll send a stand-by signal . B: Okay so just could you just list all the things that it does s so I can write them in the report . B: Mm-hmm . D: Um apart from that it's gonna be used as a confirm button for the L_C_D_ screen and you use this as a jog-dial . A: Excuse me . A: Sure . B: Okay . B: Okay so that's like an okay button , right . C: Mm-hmm . A: Oh we've discussed how h high it is , but how wide is it ? D: I don't know . B: Okay . C: How high is it ? A: No as in the height , but what about the width ? C: Yeah . D: Didn't put five centimetres . B: Oh oh like depth of the actual thing . A: Do we need five ? A: I don't think five is be about th three and a half . D: Um . C: Okay . D: Something by there . B: Oh is this k to get an idea of scale from your from your thing there okay . A: Yeah , yeah . C: Sure . B: So you can power on and off , what else can you do ? C: Three and a half . D: Um you can skip straight to a channel using these buttons . B: Okay . D: Um , were gonna have the volume control here , but um because we've got the the L_C_D_ and the jog-dial we just thought we'd um use that as the volume . B: Okay jog-dial for volume . B: And what else do you do with the jog-dial ? C: Mm-hmm . D: Um you can use it for um more advanced functions like contrast , colour and Um yeah . B: Contrast , brightness , yeah , and anything else ? D: Um just whatever else we wanted to include as the advanced functions , um we didn't actually go through and specify the Uh what can a T_V_ do ? B: Well of the designers what are they ? A: Okay things like um brightness , contrast , um maybe tuning the channels . B: Uh-huh . B: Okay channel tuning . A: Um . B: That's a good one . A: What else ? A: Um the various inputs . A: Are you having a V_C_R_ , are you having you know which input do you have ? C: Mm-hmm , mm-hmm . B: Okay auxiliary inputs . C: Mm-hmm , probably colour or sharpness . A: Um . A: Yep , colour , sharpness . B: Sharpness . A: Um a lot of these things will have to be um free and open for users to define them . C: Mm-hmm . B: Okay what about uh sound settings ? B: Uh d can you change any of those at all ? C: Audio . A: Audio , we have like your basic y your base , your mid-range , your high range . D: Um . A: Um . D: the the balance hmm . A: Yep , left-right balance , um maybe even pre-programmed sound modes , like um the user could determine like a series of sound modes , and then what could happen would be um when you click on that then it would go to that setting . B: Okay . C: Mm-hmm . B: Okay , is there anything else at all it can do ? C: Mm 'kay . A: Yeah . B: That 'cause that's that's fine . B: Just need to know so I can write it down . B: Okay um right I g I guess that's it , so we can now um We can now have a little look at the the Excel sheet and price listing , and see if we need to um if we need to rethink anything at all . D: Mm-hmm . B: So um for this first part here power-wise , have we got battery ? A: The battery . B: Do we have kinetic as well ? A: No . B: No . B: Okay , just battery . A: Um . A: We need an Yep . B: And that's because of cost restraints is it ? D: Yeah . B: Okay um what about the electronics here ? A: Yeah advanced chip . A: We need an advanced chip I think , yep . B: Advanced chip . A: Let me just confirm that . A: Yes I think so . A: Yep . B: Okay um the case , what does it mean by single and double , do you know ? D: Um I think single would just be sort of one sort of oval whereas double is this sort of thing . A: Yeah . B: So we want double-curved ? A: Yep . B: Okay . B: Um . A: Plastic . B: Is there any rubber at all in the buttons or any Okay , um and we wanted special colours didn't we ? A: I think we're gonna have to skip the rubber . A: Um . A: Yep . B: So I'll have to put that Oh no wait we ho how many colours have we got there ? A: For the case itself , one colour . A: It's one special colour . B: Just one colour , okay . A: 'Cause the case unit itself , the rest of our components go on top of it . B: Okay so interface-wise , is it this third option we have , the two of them there ? C: Mm . A: Yes . A: One and the L_C_ display . B: Okay and then buttons , we have what , two colours ? A: How many We've got push buttons as well . D: Um we have um got some push buttons as well . C: Or even clear . B: Like uh oh wait so push button and integrated scroll wheel push okay . D: 'Kay . D: So I reckon we've got one button for this thing 'cause it's just one big sheet of rubber . B: Uh-huh . D: I'm not sure if that counts but You can see we're we're all very far beyond the Well we could take out ones by making it single curved , just fill in those bits . B: Okay . A: Okay let's just be safe and put like say four buttons for that one . B: Okay . A: Okay um and maybe a special colour for the buttons , so maybe four again . B: Four . B: So w why are we arriving at the number four ? B: Where does the number four come from ? A: 'Cause that's one button by its the complexity of twelve buttons . B: Okay right , so we're writing down four . A: So we're just estimating that yeah it would be less . B: Okay . B: How about these ? B: Are we wanting them in no they're just is everything gonna be plastic ? A: No . A: Yep . A: Yep . B: Okay . B: So we're w w quite far over . B: Now we're gonna something's gonna have to go . B: Um we're at sixteen point eight and Well we h something has to go to the tune of two point t three Euro , so let me see , what are we I mean oh yes sorry , four point three . C: Uh how mm-hmm how are we going to achieve this high-end product if We only have very sparse Two point three ? C: Four point three no ? B: My maths is all out . B: Yeah . C: And then where is the Mm-hmm . A: How much would that save us ? B: How much would that save us ? A: That will only save you one . D: That is one . B: One . A: The other thing could be that um you could take away the L_C_D_ panel and the advanced chip together , um because when you do something on the T_V_ , the T_V_ responds and reacts as well , so the user could be looking at the T_V_ and pushing his thing so we may not need to so when we scroll we need just some way to get the T_V_ to respond , which I think is a technically doable thing so Yep . D: That's fair enough , yeah . C: Mm-hmm . C: Mm-hmm . B: Okay so So w what's our reviewed suggestion ? C: Mm-hmm . C: Mm-hmm . B: Um take away the L_C_ display ? A: And the advanced chip goes away as well . C: Mm-hmm . B: To be replaced with a regular chip . A: Regular chip . A: Yep . C: Mm-hmm . B: Okay . A: So what that means is that um The twelve buttons that you see there . B: And so we've got point three to get rid of . B: Um and we ha where are the four the four push buttons are where exactly now ? B: Twelve buttons . D: That's um one piece of rubber but it's gonna have twelve button things underneath so Yeah w Um So I reckon Reckon that probably counts as a special form for the buttons . B: Yeah . A: Functionally you're gonna have to intercept So four is a good estimate for Yeah , so you can't actually cut It's like three times the number of buttons , four , eight , twelve . B: Do you think ? B: Like is is that one big button or is it twelve buttons , how can it be something in between ? A: It It needs to be more than one big button because if you open up your phone , underneath there's actually one button underneath , it's just that the panel itself is a single panel . C: Mm-hmm . B: Mm . C: Mm-hmm . B: Okay well we have point three to get rid of somewhere . A: We just report that it has to be over budget , or the colours , you could take away s colours for th for the buttons . B: Mm . B: No can do . C: Yeah we could just go with um Hmm . A: Normal coloured buttons . B: Well do you want colour differentiation here ? A: No that's not the button we're talking about . B: Oh yeah sorry yeah then . A: That's the buttons only refer to the pad so Should we take that off uh ? B: Right so Ah . A: Hey it's back to the original . B: That's it . A: Um so then these just become normal coloured buttons , so that might be some some way of cutting the cost . C: Mm-hmm . C: Mm . B: Okay , ach that's a shame . B: Um right , so take away that completely ? B: Ah . B: And now we're under budget . B: So we do have point five Euro to play with if we wanted . B: Um Doesn't say so . C: How about with embossing the logo , isn't that going to cost us some money ? C: Yeah . C: That's a freebie . A: Yeah . B: Yeah that's a good idea . B: Just one ? B: Does that mean that one button has a special form or Yeah okay . D: I think there's just one button so handy . B: Well well there we go . B: So I'm just gonna have to redraw this now . B: So we're not gonna have the L_C_D_ anymore , and we'll just gonna have an on t on the T_V_ it'll show you what you're doing , which I think is fair enough , and so this is gonna be one big thing here . B: Um . C: Was the goal in your in your prototype design that it be as low profile as possible ? A: What do you mean by profile ? D: Yeah . C: Sort of flat as possible . A: No . D: You see I envision it as being um quite deep sort of deep enough to be comfy to hold in your hands rather than being wide and flat . C: Yeah . C: Yeah that's what I was thinking , to Sure , okay . A: We didn't have enough Play-Doh to make it three D_ . C: Yeah alright yeah fair enough . C: Okay , just thought I'd ask . A: So there's one more dimension to the thing which we need to to add , and you might want to add in the report , length , width , and height . C: Mm-hmm . B: Right okay . A: Yeah . B: So just to well to be thorough then , width-wise we're looking at about what three centimetres or something ? A: Yeah . B: Okay and then so height-wise How how tall do you envisage it being ? C: Hmm . B: About that big ? D: Yeah it works , yeah . A: Two . B: About two centimetres , okay . C: Two's not very high at all though . C: Maybe a bit higher ? A: This is about this is about two . A: Slightly more than two , so Okay . D: See , about that thick . C: Yeah . B: Okay . C: Maybe closer to three even or two and a half . B: Ach , that is Yeah . B: Okay we'll s we'll say two point five . B: Okay um so we have it within cost anyway . B: Um so yeah project evaluation is this point . B: Um . C: Mm-hmm . B: Right uh . B: Okay so can we close that ? B: This is what it's the final spec that it's gonna be . C: Mm-hmm . B: Someone is gonna have to yeah that's fine that's fine . C: Um it's probably just I dunno if it's worth getting into , but um just in in that we want this to be stylish , should we think a little bit more out of the box in terms of a button grid , because I've seen there's lots of devices out there that that instead of taking your standard nine nine square grid , and they have it sort of stylized or in different concept that that Yeah . A: I think that's something that's very hard to catch , so you you restrict the number of people who wanna try something . C: Sure , okay . A: The the look and the colour is something which is cool , but I think that there's also that factor of if it's too unfamiliar then um because when you put it on the shelf Yeah button shape might be a good idea to change , rather than rather than positioning , 'cause I think positioning is we're kinda engrained into the the telephone kind of pad . C: Yeah , alright . C: Okay , sure . C: What about button shape ? C: Square buttons ? C: Okay . C: Yeah . C: Sure . D: Yeah . C: Yeah . B: Okay . B: Right um . B: So at this point we uh , let me see , discuss uh how satisfied we all are with um with these four points , with the room for creativity in the project , and leadership and teamwork , and the stuff we had around us I guess . C: Mm 'kay . B: Um , let me see uh Yeah I wasn't really sure what that was Yeah , yeah go for that first . C: Do you want me to d um Do you want me to do my um design evaluation last ? A: Maybe we should do the design evaluation first . C: Or Evaluation . B: I wasn't entirely sure what uh who was supposed to be doing that , but y you go for it . C: Okay . C: Sure . C: Um , alright so the way this works , I'm gonna need to plug into PowerPoint , I'll try and do it as quick as possible . B: Okay . B: Okay . C: Um , this is um I'll just go over your head if that's okay . B: Yeah . A: I don't think you need the power , so No , that's okay that's okay . C: What's that ? C: I don't need the PowerPoint ? A: No , the power cord itself . C: Oh course , yeah that's true . A: Yeah , so then you have a bit more freedom to You you still have your blue fingers . C: Let me get that . C: A bit more . C: Okay , so what this is is a set-up for us to um uh use a kind of a like a The idea is that I've set up I've reviewed all of the um the points of discussion from the beginning , and used that as a criteria of evaluation for the um uh for the current design uh th or the plan , and uh so we can review that . D: Is it ? A: You killed a monster . C: Uh I think it's gonna end up being sort of elementary because we're sort we're in n we're not gonna probably use it to change anything but Doesn't seem like it's going , does it ? B: Oh there it is . C: Yeah , okay great . C: Uh and I'm gonna write up our results on the board , so this'll be a way for us to go through and decide if we're um sort of review where we stand with it . C: Okay , so um So to sort of b bring together two things , sort of design goals and also the market research that we had , uh when we rate this , one is v high in in succeeding or fitting to our original aim and seven is low , okay . B: Mm 'kay . C: So these i these i th are the and um we've been asked to uh to collectively rate this , so what we can do is try and just y work on a consensus system so we just come to an agreement . B: Okay . C: Okay ? C: So the first one uh , stylish look and feel . A: I rate that pretty highly . B: Well yeah , I mean compared to most remote controls you see that's pretty good . D: Yeah . C: Yeah . B: I dunno like a six or something . C: Yeah . C: Yeah um me uh my only reservation with it was that we basically went with yellow because it's the company's colour , and I don't know if yellow's gonna really be a hit . B: What does anybody else think ? B: Mm . B: Mm . C: But What do you guys think ? B: Okay . D: I'm seeing five then . B: I would say five or six . C: Okay . B: David ? A: Yep I'm fine with that . C: Okay let's go with five then . B: Okay . C: Fi oh uh just actually the opposite . A: It's one to seven , right ? C: The So it meant three , okay . B: Oh yes sorry then , then I would say two or three . A: Wait , what's the scale , one to seven , right ? D: One's high-ish isn't it ? B: Yeah . C: Yeah , one is high . D: Ah , okay so yeah , two or three . C: 'Kay Let's go with two point five then . A: Okay , it's upside-down . C: Okay , um control high tech innovation . B: Well it has the wee jog-dial but Mm . C: We had to remove Yeah , so we've had to remove a few of our features we wanted , but jog-dial 's good . B: I'd go with three or four , maybe three . A: Say it's more medium , but going towards a little bit higher than medium kind of thing . D: Eight three . C: Okay , three ? B: Yeah about three , okay . A: Yep . C: Okay , um Style reflects a fruit inspired colour , design . C: I shouldn't have said colour , but just Sorta . A: Lemon . B: Well that's kind of But the yellow , I mean it could be a lemon yellow colour , couldn't it ? A: Okay , the blue the blue colours and don't re don't actually represent the colour , except for the b the the red button , they because for want of a Yeah , the the yellow is more representative of the colour , but the button itself , the blue can be anything else . D: Yeah . C: Yeah . C: Okay . C: Right . C: Yeah , could be . C: Yeah . C: Okay . B: Yeah . C: Okay so we'll go two . B: Mm-hmm . C: Yeah ? C: Okay , and um design is simple to use , simple in features . B: Well yeah , I mean it's really basic looking isn't it ? C: F f yeah f fairly basic , you guys think ? B: I mean I'd give that nearly a one . D: Yeah one . A: Yep , that's fine . C: Yeah , one ? C: Okay . C: Um , soft and spongy , have we achieved that ? C: We've used mostly plastic in the end so it's going to be quite a bit of a compromise for price . D: Yeah I think it's about five . C: Five ? B: Five ? B: That's really low . D: Yeah well we have to use uh plastic so it's probably gonna be I think I'd probably increase the cost . B: Well Yeah I suppose mm 'kay . C: That's Um could we have used an entirely rubber frame to it ? A: Yeah , company logo . C: Was that an option ? A: I think it'll be cost prohibitive , yeah . D: We've only got like what , ten cents left so Yeah . C: It would cost more than plastic . C: Okay , logo , we've got it in there , haven't we ? A: Yep . B: Yep . B: Gonna have that on the side , aren't we , like there or something ? C: Huh . C: And um it's within budget , yep . C: It is , isn't it ? C: Okay , so we can say then that uh out of a possible or what would be our goal here ? B: Out of forty nine , I guess . C: Yeah , out of forty nine with with zero being the highest . C: We are at uh two , seven , eight , ten , fifteen point five . B: 'S pretty good . C: So it's pretty good . C: Translates to something like about approximately seventy two percent efficacy of our original goal . C: Right ? B: Uh yeah . C: I think 'cause if you turn that into a hundred it would be about about thirty one , and then invert that , it's Oh right , about seventy , yeah seventy percent . B: Twice that , about thirty one . B: So yeah ab well yeah about sixty nine , seventy percent yeah . B: It's pretty good . C: Okay , good . C: That was just a little formality for us to go through . B: Okay . C: Yep , oh hundred pound pen . C: Sorry alright . B: Nobody saw it , honestly . C: No . A: The cameras did . C: Hmm . B: Is that you all have all finished , or Uh-huh . C: Yeah that's that's me . C: I did have one other um one other frame I thought , I mean I I d not knowing how we would deal with this information , I thought okay in theory this kind of a process would be about refining our design , revisiting our original goals . C: It's not something I need to p push through , but I thought should we thinking more about the dimensions , um sort of like more of a three dimensional shapes as well as opposed to just that flat um Could our design involve a series of colours so that it's more of like a line where we have like sort of the , I don't know like the harvest line or the vibrant , I dunno the Whatever just some theme and then we have different tones , lime green , lemon . B: Mm-hmm . A: Yep . B: Okay . C: It's just discussion . C: I mean obviously we can just abandon this , it's fine . C: I'm just thinking about what we originally set out to do . C: Um , yep so there . B: Right . C: That's all . B: Okay , great um are you submitting the the um evaluation criteria or am I ? B: I don't know what your instructions have been . C: Um , I think to record it and uh I haven't been asked to submit it yet . C: Yeah . B: Okay , uh just wondering if I need to include it in the minutes , because if you're submitting it anyway then Okay great . C: I will , yeah . A: It keeps getting too big . B: Cool . B: Um right , uh well next up then , because we've done finance , is the project evaluation . A: 'Kay I'm I'm listening I'm just trying to incorporate the logo into the the thing , so I'm playing with the Play-Doh as well . B: Oh right , okay . A: Just in case you're wondering , why is he still playing with the Play-Doh ? C: Huh . A: Just about right L_E_G_O_ Lego . D: My leg . B: Right , okay . B: Um well do you wanna um just individually say what you think about about these four points and or not those four points , my four points , sorry , forgotten that . B: You got a different uh Oh yeah , they're good aren't they , yeah . C: Yep . C: I like those printer cables that just have the two little butterfly clips like that . C: It's really quick . B: Right okay , um yeah here we are . C: To use . B: Uh as a note we'll do this alphabetically . B: Um do you wanna start Andrew ? C: Sure , um so what is it you're asking of me now ? B: I don't know , just um your opinion on those four those four points really and how we used them . C: Or sort of our work on setting this up . B: Yeah . C: Yeah . C: Well , is it uh okay I'll just go through your system then . C: The the room uh is fairly institutional , but um the main thing is , I think um our use of this space is more just to report on things as opposed to be creative and constructive and it would probably help to um have l sort of a cumulative effect of we have ideas and we come back and then the ideas are still in discussion , you know , as in other words this this room is sort of a centre point of creativity , whereas in reality as we've gone through this , it's not really the centre point of creativity , it's more just a d debating Yeah , yeah but that's just the thing is the quest in terms of the the first point there , the room , it feels as though the creativity goes on when we leave , and then we come here and then we kind of put out our ideas and then , you know . B: Uh-huh . B: Well d do you feel though that that you were able to have quite a lot of creative input into the thing ? B: But I don't I don't think it means the room as in this room . B: I think it means like you know Yeah . C: Oh , oh right right , oh right okay room for creativ Oh right I just looked up and saw okay whiteboard , digital pens , the room . B: Room . B: Oh yeah . C: No , of course , yeah . B: Well I dunno do you th I think it means um I think it means did you feel you were able to give creative input so Mm-hmm . C: Sorry . C: Huh . C: Yeah . C: Yeah I th okay on th um yeah dif answering the question uh in those terms I'd say that actually there's sort of a tease of creativity because we're asked to work through this , but actually the guidelines are fairly contrived in terms of um okay fashion trends , say fruit and vegetable colour scheme , but then i then we're told okay use the co company company colours . B: Mm . C: So what do we do . C: We're told okay um think in terms of style and look and feel and technology , but build something for twelve and a half pounds , so actually the creativity was more more of like a um a f sort of a f formality then an actual Yeah within the constraints the Yeah . B: Okay . A: You feel like you're caged within whatever y It's like a balloon in a cage , it can only go so big and not hit the side . B: Okay . A: The constraints do come in very fast . C: Yeah , yeah . B: Okay uh do you know what , actually let's take each point and everybody discuss it , I think . C: So Yeah . B: Yeah . B: So still on the topic of room for creativity uh next up is Craig . D: Um I agree with his point it's um it is quite a lot of fun t to go and then you have sort of hit the end then go right , gotta cut everything out 'cause we don't have enough money . B: Yeah . A: Yeah . C: Yep . A: I think another point is that the meetings um are more brainstorming sessions than meetings , so time is also a very s um strong factor , and structure . C: Yeah . B: Yeah . C: Yeah . A: Because for a brainstorming meeting you want a structure that allows you to allows ideas to get tossed , um to be evaluated , and to be reviewed , and to get feedback and come back . C: Mm-hmm , mm-hmm . B: Mm . C: Yeah , yeah . A: And I guess that point about the room not being r very friendly to that , I think that's a very big thing , and I think the fact that we're wearing these things restricts I feel it 'cause I wear m my glasses , right , and that but that irritates me right it it it does actually you know affect how , w whether you feel comfortable to communicate . C: Yeah . C: Yeah , sure . B: Yeah . C: Yeah . C: New creativity . A: I feel like I'm hiding behind the equipment , rather than the equipment is helping me , and you know . C: Yep . C: Right . B: So you think a more relaxed atmosphere would be more kind of conducive to creative thought or Yeah , but actual environment ? A: Not not so much an atmosphere , the atmosphere is very relaxed , but the the gear yeah you know that creates boundaries to that um and and the time the time given also restricts Excuse me . C: Mm . C: Mm-hmm . B: Okay . C: Mm-hmm . B: Okay . B: Very good . B: Um what about leadership ? B: I don't know if that means like , if I did a good job or something . B: I don't really know . C: Yeah , well well I mean my sense on that is sort of what kind of guidance and direction , encouragement Yeah from and you as well I think , just sort of acting as team leader . B: From like your personal coach person and stuff like that , do you think maybe ? B: Okay . C: Um yeah I think I think it's I think it's good . C: I mean my personal views on on leadership is that effective effective leadership sort of um gives people a certain room for freedom and delegation , but then to come back with something that they take great ownership and you know , innovative thought with . B: Mm-hmm . C: In in reality I think here the the different elements of leadership such as the the original b briefing and then the personal coach and the and then you know having having you with your the meeting agenda is actually quite a quite a quite a con confining framework to work within . C: And so it is leadership almost to the point of sort of disempowering the the the team member , so But it's not bad leadership , it's just sort of s fairly strong , you know . B: Uh-huh , okay . C: It turns it turns the individual into more of like a um sort of a predetermined mechanism , as opposed to a sort of a free Yeah , oh yeah , without without a doubt . B: So you think maybe a little too controlling or Okay . A: I think controlling is not the right word , I think the interactions are very structured . C: Yeah maybe not co confining . A: I think structure is probably what you're saying that , each individual is structured to one particular task , and one parti rather than controlling . C: Yeah . C: Yeah , yeah . C: Mm-hmm , mm-hmm . A: I don't think there's a sense of control 'cause all the decisions have been made in terms of a , like a consensus right , we go around and we think about it , but that you know process actually says you have to do it in a certain way . C: Mm-hmm . C: Mm-hmm . C: Mm-hmm , mm-hmm . B: Uh-huh . C: Mm-hmm , mm-hmm . C: Mm-hmm . B: Okay . A: It doesn't tell you , you know , some ways that you might wanna be a bit more creative in terms of the process you know , not the I think you tried to use the common share folder to to to to communicate , but um it just comes back to us so slow in the email um it it doesn't have a , you know , a messenger will go . C: Mm . C: Mm-hmm , mm-hmm . C: Yeah . B: Okay , uh what about teamwork ? C: Um did , you wanna comment Craig ? D: Uh , reckon that was a bit hard because we could only discuss things in the meeting . C: Yeah . B: Yeah . D: If we could just go up to somebody outside the meeting and have a quick talk with them , that would've been a lot easier . C: Yeah . B: Okay . C: Fully agree . B: Mm . C: Yeah . B: Did uh did you guys get the email I sent you ? C: Yeah . D: Not just yet . A: Yeah . B: Oh that's alright . C: Yeah , got the email . B: I was wondering if that got there okay . A: Okay . B: Okay , um so um to s to to summarize the teamwork issue , saying that if we could communicate outside the meeting , you know just like quick questions , quick thoughts , whatever , it probably would be bit easier . C: Yeah . C: Yeah , in it Mm-hmm , mm-hmm , mm-hmm , exactly . A: I think the tools that they were given , the tool set that were given to us are fancy but they don't support collaboration , I think that's the word . A: They don't support the team working together , you know , they're still very individual tools . B: Oh right , okay . C: Yeah , I mean if you Yeah , I mean sort of taking upon that idea , w the way I see this i is that it's uh the the s the structure in which we've we've approached this whole task is quite contrary to the p principle of teamwork because the the tasks were d d sort of um divided , and then the work went on in isolation I I don't know what you guys did while you were together , maybe that was a bit different , but um yeah , but um but actually if you if you imagine not entire the completely same task given to us but us said okay , first thing we have to do is come up with um let's say um a design concept , and we sit here together and do it , well that's what teamwork is . B: Mm . A: We had Play-Doh fun . B: Yeah . C: To s to say okay go off and don't talk to each other , it's actually p sort of predisposes you to quite the contrary of teamwork . B: Yeah . B: Okay . C: Um not that we haven't done I think the best we could have done . B: Okay . C: I'm not dissatisfied with it . B: Right , uh anything else to say on teamwork at all ? A: No , not really . B: Okay , um what about the you know how we used the whiteboard , the digital pens , the projector , stuff like that ? B: Um did anybody think anything was like really useful , anything was pretty un f unsupportive ? C: Mm-hmm . C: I think the whiteboard , for me , is the kind of thing I would use all the time , but it's um not quite as useful as to us as it could have been , maybe just in the way that we we use it , in the sense that once we have an idea out there or while work was going on in between meetings , that could have been up on a board uh you know as opposed to in like in text . B: Mm . C: Um , and then we could then keep our ideas sort of building on that . C: I know that people who design cars and you know in aviation they quite often just have a simple like fibreglass prototype and it's completely you know um abs abstract from the final product , but they use it as a kind of a context to sort of walk around and puzzle and and point and discuss and and and in a way everybody's as we discuss things in the in theoretically and out of our notebooks , we're just we're actually just each of us discussing something that's in each of our own minds . B: Mm-hmm . B: Yeah . B: And point at ? B: Yeah . C: It wasn't until we had this here , you know , like at one point I peeked across and looked at Craig's paper and I'm like , now I know what he's thinking 'cause I saw his book . B: Yeah . B: Ah . C: But the b the b whiteboard could've actually been this kind of continuing um Think could be , yeah . B: So do you think producing a prototype earlier in the process woulda been a good idea ? A: I think um the the focus of it a lot was the PowerPoint as opposed to the to the whiteboard , and I think that m um is also does you know hinder us and things I think . B: Yeah . C: Yeah , yeah . C: Yeah . C: Yeah , yeah . C: Mm-hmm . A: It will be cooler to have the whiteboard rather than the the PowerPoint , or maybe the whiteboard and the PowerPoint in the same place , you know in the centre of the I think that there were too many PowerPoints in the meetings . C: Mm-hmm . C: Yeah . C: Yeah , yeah . B: Okay . C: Yeah , because the PowerPoint was provided to us while we had time to prepare , whereas I can imagine if I'd been encouraged to use Paintbrush , for example , or whatever , I would've actually used it , um 'ca you know , just 'cause that's sorta how we what we were set up to to use while we had our time . B: Alright . B: Okay uh Yeah . C: Mm-hmm . D: Yeah . A: 'Cause the plug-in and the plugging spent we spent a lot of time doing that . C: Yeah . A: And a lot of the information on the PowerPoints , I don't think , you know , we needed to actually it could have , we could have gone through it verbally , especially my slides , I felt that they just you know as opposed to having to present them . B: Yeah . C: No , not quite . C: Yeah . C: Yeah . B: Okay . C: Yeah . B: What about the digital pens , did you find them easy enough to use ? D: Oh they're a bit clunky . C: Sure , yeah . A: Yep clunky . A: Agreed . B: Yeah . C: Yeah . C: Yep . B: Clunky , okay . C: Mm . B: Um Yeah . A: Having to tick it before you go off was a bit hindering as well , 'cause you're half way through a thought , and then you run out of paper and then you have to jump . C: Mm . B: I know , I think at the very start of today I like wrote a whole load of stuff , didn't click note on one , then went back and wrote one tiny wee thing on the another page , but then did click note , and so I'm quite worried that I've just written over the top of it or something , but they'll have my paper anyway um and haven't done that since . C: Yeah . C: Hmm . C: Hmm . C: Mm-hmm , mm-hmm . C: Hmm . A: But I think the pen is v is very intuitive , everybody knows how to use it , we don't have to worry . C: Mm-hmm , mm-hmm , mm-hmm . B: Yeah , yeah . A: So I think the pen's good . A: It's about the best thing . C: And o on the topic of the technology , it just occurred to me that we actually didn't need to move our computers because each computer has all of the files . B: Yeah . C: It just occurred to me that they all We only actually needed one computer . A: Yeah we only needed one computer and And the computer may not um be conducive to a meeting because um you tend to look at your computer and wanna have the urge to check something , you know , it's useful but I think too many computers are just distracting . B: Yeah , that's true . C: If there had been a fifth , that coulda just been sitting there ready to go the whole time . D: Good point . C: Yeah . C: Yeah . C: Yeah . B: Yeah . B: Do you think the computers just provide distraction in a meeting ? D: Yeah . B: Okay . A: Um Yep . B: I know I I like to have things written down in front of me actually , like a lot of the stuff that was emailed to me I ended up you know like writing down there or something so I could look at it really quickly and not have the distraction of all of that , um I don't know about anybody else . C: Mm-hmm . C: Yep . C: Mm-hmm . C: Mm-hmm . C: Mm-hmm . B: Um what else uh any wh I do I'm not really sure what they're looking for when they say new ideas found . B: Um I don't know is could you think of like anything else that would have been helpful today at all ? D: Is this for the project or Oh yeah . C: Well , the w main one for me is that uh the process na in a natural f context would not have been interrupted by this necessity to discommunicate ourselves from each other . B: Mm . C: So , that's kind of a new idea for me is like just sort of that idea , well you know it's kind of s hard to keep f working forward on a team a team based project when when you're told you must now work away from your team . B: Yeah if we just had uh Mm-hmm . B: Yeah I I dunno I think it was quite good that we had time limits on the meetings because they really could have run on and like my experience with meetings is that they really do , and you can spend a lot of time talking about The only thing is though like when we had our meeting about the conceptual design , I thought there maybe another fifteen minutes would have been useful there but um yeah . C: Oh yeah . C: Yeah , yeah . C: Mm-hmm , mm-hmm , mm-hmm . B: I really thi i I think maybe if we'd like all been working in the one room , and they just said you know like every hour or something everybody make sure yo you know just have a have a short meeting and then just c just to have like something written down , just like you know a a milestone if you like um rather than having meetings , but There you go . C: Mm-hmm . C: Mm-hmm . C: Mm-hmm . C: Hmm . B: Um so in closing , I haven't got my five minutes to go . B: Thin Oh there it i Five minutes to go . B: Wonderful . B: Okay um are the costs within the budget , yes they are . B: And is the project evaluated , yes it is . B: So now celebrate . C: Great . C: So it So now we I I don't know . A: And we have Ninja Homer . B: Well apparently now I write the final report . D: Do we know what the other ones are ? B: What are you guys doing now ? B: You dunno ? D: Oh wow . C: Hmm . B: That is lovely . D: Hey yeah , I said Ninja Homer . C: What did you call it ? A: Ninja Homer . A: See it looks like Homer Simpson but it's electronic so it's made in Japan . C: Huh , huh . B: So is that j is that just is that just a logo or does it do anything ? C: Logo . A: Yeah it's just a logo . B: Just a logo and then like Ninja Homer , right okay . C: Huh . A: Ninja Homer . C: Mm . A: The the red is supposed to represent the whatever else you wanna print on the side of it . C: Mm-hmm . B: I think it's quite nice . C: Fashion technology or something . A: You can wear Homer , you can throw Homer when you're frustrated , doh . C: Hmm , hmm , hmm . B: Oh no , that's cool , it's got I'm kind of I'm slightly gutted that we couldn't get plastic and rubber , I think that would have been nice . C: Hmm . A: It's clunky . C: Yeah , yeah . B: Ah well , maybe from now on real reaction should give us more money . C: Mm-hmm . A: Oh , I did learn something new , Play-Doh is useful . C: Hmm . B: Play-Doh s Really ? A: No it is it is . A: It is useful and in in in in in in in um conceptualizing , in being creative . C: Huh . C: Huh . A: 'Cause like you say , it's something you can put your hands on and feel and touch and get a sense for . C: Yeah . B: Yeah . A: Like we were playing with the Play-Doh and the ideas came with the Play-Doh rather than with everything else . B: Did they ? A: You might wanna write that down . C: Yeah . A: It's just , I'm just fiddling with the Play-Doh , and I'm going yeah yeah it's kinda cool . B: Okay . B: Play-Doh . C: No , it's true , yeah . D: Guess I'd forgot how good s Play-Doh smells . C: Hmm . B: Yeah , it smells funny doesn't it . C: And some Play-Dohs are actually I think edible aren't they ? B: Um Yeah like the stuff for I think it has to be , yeah . A: No , all Play-Doh is edible . D: I think they're all non-toxic 'cause it's aimed for like two-year-olds . A: It's just wheat , it's the stuff that your mom could make with preservatives and uh It's helpful to the creative process . C: Wow , hmm . B: Yeah um so to wha what are your summarising words about Play-Doh ? C: Huh . A: Um it engages all your senses not just your sight , but your sense of feel your sense of touch . B: Okay . C: Yep . A: And it helps you to understand dimension as well . C: Taste . A: I think that that's very helpful because it it starts to pop up , whereas on a piece of paper , on a computer , on a board , um even with a three D_ graphic thing it still , it requires a lot of yeah tangible , that's a nice word . B: Yeah . C: Yeah . B: Yeah . C: Mm-hmm , yep . C: Yeah . D: Yeah it's not very tangible . C: Yeah . B: Mm-hmm . C: Mm-hmm , mm-hmm , mm-hmm . A: It becomes tangible . C: Mm-hmm . B: Tangible . B: Okay uh Mm . B: I don't know if there's anything else we needed to discuss . A: Nope . B: That that's about it really . B: Just sit still I guess for a little while . A: I think we could probably do it here as long as we don't collaborate . B: Um Well I dunno . B: Um I'm sure the little uh the little thing'll pop up any minute now . A: Can we turn off the microphones ? B: Yeah , yeah if the meeting's over then yeah I guess so .

The project manager recapped the decisions made in the previous meeting and two team members presented their prototype and discussed the features the prototype contained. The team then looked at the production costs of the remote and had to decide which features to retain or lose in order to maintain the target cost. In maintaining the target cost, the team had to lose a number of features which they originally wanted, such as a kinetic battery, an LCD display, and various color options. The team then evaluated the prototype on the basis of its appearance, technological innovation, and spongy quality. The prototype did fairly well in the evaluation. The team then conducted an evaluation of the project process. The team felt that their creativity was hindered by the project budget and their inability to discuss the project outside of their meetings and that the structure of the task did not foster teamwork. *NA* The remote will not contain a kinetic battery. The remote will have a regular chip. The case will be double-curved. The remote will have push buttons. The remote will not feature an LCD display. The display will be on the television instead of on the remote. The buttons will be normal colored. The remote will have square buttons. Meeting the target cost.

C: . C: . C: . D: . D: . A: Right first time this time . A: Nu There we go . A: It's not that complicated , but I get it wrong every time . D: Okay so we are just waiting for Matthew . A: For Matthew , yep . B: Mm . B: Uh So I suggest we start the meeting uh without Matthew uh he's uh obviously late for some reason . A: Mm-hmm . D: Mm 'kay . B: Good . B: Um . B: Today uh we will uh talk about uh conceptual design . B: I hope uh you both did some uh some work uh concerning a uh conceptual design . A: Mm-hmm . B: Um this will be the uh agenda for the meeting uh . B: Uh I will take some minutes uh again . A: Mm-hmm . B: Um we will have the presentations of y of you different team members , and then try to come to decisions uh about the concepts uh you have presented . A: Yep . D: Yep . B: So and that uh will uh we have some uh forty minutes uh to complete this uh . D: Mm-hmm . A: Mm-hmm . B: So um who has the fir do you ha Anna do you have your presentation ready ? A: I have a presentation , I'm just making this Okay I'll just email you this file , my presentation . D: Yeah I think yeah the Matthew it is it's important that Matthew yeah is here because it's really a a team uh project with a team and if someone is not here then we cannot but it's okay it's good . B: Okay . B: Ah there is Matthew . C: Sorry . B: So . B: Good . B: Do presentation ready ? A: Mm-hmm I'm just emailing it to you . B: Oh okay . C: So Yeah I sent you the slides , you didn't see them ? B: So did you manage uh Oh yes I see him , good yes . C: Okay . B: No . C: So 'Kay . A: Okay it should've gone through to you . B: Okay mm yes I have it . A: Mm-hmm . A: Okay so this is just a presentation on uh the trends that we're gonna use to make the product stand out from the rest of the products out there at the moment . A: Um can I just put this on ? A: So we have to work out a way what we can do with our product to make it stand out and make it so people wanna buy it . A: Um . A: This is to do this I will not remove my microphone . A: We basically used um some focus group surveys which I went through with you last time , the main results of that , and um some research on the current design um and fashion trends that are out there at the moment um , and as part of this The important aspects that came out were things that we've already discussed really . A: The most important by far was the look and feel of it . A: It needs to be something that's very different from everything else out there . A: It needs to stand out . A: It needs to be not functional like the rest of the things out there at the moment . A: Most people find remote controls boring at the moment , we need to have something that looks interesting , that looks exciting , that will stand out . A: People will wanna buy it . A: Um That was twice as i important as the next item on here which is that it has to be technologically innovative has to have something else , apart from just the look of it . A: People have to then think about it and say got something there that I want . A: That's a really cool feature , and it has to make them wanna buy it again . A: Third on the list , and again innovative was twice as important as this last um aspect , it has to be easy to use . A: So they have to be able to be able to look at it and have some intuitive idea of how to use it um . A: Drawing on the fashion trends at the moment , uh fruit and vegetables um . A: This is basically talking about just the the feel of it , so probably not the smell of it , but the bright colours , um eye-catching , really bold designs , and a spongy feel . B: Mm . D: Mm-hmm . B: Mm . A: Um I had a talk to the design people about this , but having a remote that's tactile , that feels different , that would be really cool . A: That would make it stand out . B: Hmm . A: Um . D: So can you repeat and be more precise about what you just said ? B: Spongy feel ? D: Uh about the feeling yeah uh yo Okay . A: Well ma make it not necessar sp spongy is the current thing . C: You can Yeah . A: Spongy is the current texture , but basically there are no reports no remotes at the moment which are spongy or tactile at all , so if we make it like maybe furry or soft or something , that'll be something that sets it apart , rather than just bare plastic which they all are at the moment . B: Mm . D: Yeah . B: Okay . A: So as far as the design goes , the very most important aspect was the design , to the customers . A: So going with the fruit and vegetable idea , we've got the bright colours , so makes it stand out , the oranges and the the bright yellows and the florescent colours , part of the fruit and vegetables um . A: Going back to the idea of taking inspiration from mobile phones , they've all got those a lot of them have the changeable covers , so they can choose what colour the outside is . A: That's one way of looking at it um . A: Textured feel we just talked about . A: Maybe it's another way of doing that . B: Mm-hmm . A: So if it's part of the the changeable covers then may maybe they can choose a different texture , a spongy one or a soft one or something like that . A: So they can choose it li as they want to to maybe to fit in with their decor in their living room , or just what they like , their sports team or whatever . D: Yeah that's a very good idea , yeah . D: Yeah . A: Um and yeah , still taking the inspiration from the mobile phone design so functionality , the way the mobile phones work , the way the keypad looks . A: Also just the way that a lot of industrial design is going into mobile phones at the moment . A: They're big selling items . A: People put a lot of thought into that so we can leverage off that , and we can start using some of their ideas . A: Um back to technological in in innovation , not quite as important , but still a big issue . A: Um we talked about having a way of finding a remote control if it's been lost , uh that's one thing we could look at . A: There are other aspects like L_C_D_ screens and speech recognition which weren't I don't think , in my personal opinion , gonna be worth the extra expense and the extra effort that will go into them . D: Mm-hmm . A: I think we're better doing something basic like this which is very important and very will be a really cool feature to put in . A: And use . A: I had no real specific ideas for this , maybe we just , the basic idea of having your core functions big and at the top maybe , by themselves , and then yeah and then th th the finer details of buttons you don't use as much either hidden away or completely separate . B: Mm . B: Yes well maybe Matthew can can give some more information on the Mm . C: Voila . A: Yep and that's the presentation . B: Okay good , that's very clear . D: Yeah very clear . C: Yeah . B: 'Kay . B: Um . A: So does anyone have any comments or ideas on that ? B: Uh Maybe we yes well we maybe can decide later on um the l the the look and feel of uh I've it was a good idea maybe to to Yes the the the there are changeable covers , but on the other hand I I don't know whether my superiors would be so glad with it because you have to introduce a complete uh uh new l line of uh of supplies uh it would be uh very complicated uh organisational Hmm . A: I think you Hmm . D: To let the people choose , you mean ? D: Yeah . A: Well we're selling so many units of this . A: This is gonna be a mass marketed product , we can afford to have two or three different designs at least . B: Mm-hmm . D: Yeah a range of uh yeah , a set of three , four different aspects . B: Yes . A: Mm mm . B: Mm-hmm . D: Sure that fits the Yeah . B: Yes and of course it will be a we we get a if it works we can get uh after-sales I mean that would would be very good I mean those covers could go for for three , five Euro . A: Mm . A: Mm . B: That's a very good idea um And then uh maybe uh we can go a th Matthew's presentation because the Together indeed uh , because you ma might have some some information on the the easy to use , what you were already mentioning . C: Yeah s then we could discuss later like we can put all ideas together . A: Mm-hmm . A: Mm . D: Yeah yeah I agree . C: It should be easier with that . C: Yeah . A: Mm-hmm , yeah . D: Yeah . D: And your part is very related to mine because when you suggest something then it has to be integrated inside . C: So Yeah . C: Yeah so I'll I'll go with that actually so um Okay so m so then the the idea of uh having a remote is generally you have uh different keys and uh different structures , different forms , and uh they could be like buttons or like and um they could be of uh a varying sizes if you want to to uh basically emphasize a particular key more than the other , and uh maybe like you can have different colours for example having the r red for the on off switching on and off the button . A: Mm-hmm . C: So this this is the general trend to ha the method they do . D: Yeah . A: Mm-hmm . C: So what I have found was that uh currently uh the they are mostly that the T_V_ , V_C_R_ , music system operated ones actually , and they are very specific to each other , but there are some common keys for example if you want to follow the V_C_R_ and if you want to follow the uh g uh s some uh soundtrack on the w w see they have the common thing actually you can have and uh There is also um a speech recognition to store channel information , names , like You can basically if you have a multiple functionality , say T_V_ , V_C_R_ or something I say it to the T_V_ and the T_V_ , and you can programme the keys if you want to , certain keys are even the channel information . A: Mm . A: Mm . A: Mm . A: I like the idea though of having speech recognition for like the n the name of a channel like B_B_C_ , rather than having to remember the the number of it on the keypad . C: Yeah yeah so you you you can just uh because uh as more and more channels come then you have more and more problems to remember the v v exact channel numbers ex exactly , even if you arrange it by however you arrange it , you still have the problem to remember exactly which channel you want to So it it it's like it limited one . A: That's a good idea . A: Mm . D: Yeah . A: Hmm . A: Mm . A: Yeah I really like that idea . D: So what functionalities do you suggest for that ? D: For facing this problem ? C: In the present market I saw it that says something like they are looking for eighty word thing , eighty word , which shouldn't be th that difficult to implement , like eighty to hundred word . A: Mm-hmm . C: Basically you want you don't want to store all the channels in the remote control , you want to st store your favourite channel . A: Mm . A: Maybe ten channels , yeah at the most . C: Yeah some ten twelve channel information . C: You know you don't want to st store all the hundred channel information into that . D: Okay . A: Mm . C: And uh basically uh it depends like the remote with L_C_D_ display for browsing because you have multiple functionalities for example you are watching a movie , and uh uh you are having a universal remote control and you want to uh you don't know really which functionality is now , so I am using the T_V_ so every time I use it , it could be like , for example I can use a simple toggle switch , and a display , so I press it so the display says , okay , I'm in T_V_ or D_V_D_ or whatever it is , instead of having three keys separately for four keys , to model the functionalities will increase actually , and for you and you might want you don't want separate keys for all of them . A: Mm-hmm . D: Mm-hmm . D: Oh yeah yeah yeah mm . A: Mm . D: Mm . A: Mm . C: You can't . C: And uh well there can be children friendly where you can programme your remote so that they they are not allowed uh to browse certain channels which you can block them , and you can operate them . D: Mm-hmm . C: So these are the things presently which are seen in the market scenarios at present . C: I personally would look at things like having a u universal remote , is uh um is a good idea , like instead of having unusual ones for all of them you can think of having , um with multiple functionality possibly with speech recognition . A: Mm-hmm . C: I got a mail from the the coffee machine interface unit that uh they have uh integrated the s speech recognition into a into the coffee machine , and so if you say hello coffee machine , it say hi Joe , or something like that , you know , and uh Yeah you you won't be using it , so it's a limited vocabulary mm thing , and very isolated word and it's uh it is interesting , and basically storing the channel through voice or other ways of programming your keys , on the display for the browsing which is again and maybe having something like a blinking thing , like uh it could indicate you're uh it it could indicate what is cal like the uh whether uh you you have enough battery in your in your uh remote , the blinking . A: Mm b But a coffee machine , there's not too many words they'd be using with that it's a it's a small vocabulary . A: Mm . A: Mm . A: Mm . A: Mm . D: Yeah . C: At the same time , if it's a dark room , it can be used to locate the remote also or Yeah you can let them to do that . D: And you want okay for coming back to one point y you want to let the user to programming the keys ? A: Two thirty five supposed to finish . D: Some of them ? D: And uh isn't that too difficult for the we want w I don't know if we still want the um R_C_ to be easy to use , that's the compromise . A: Hmm . C: N no but the if you give it d depends on the easiness like the user how much effort he can put . D: Yeah . A: Hmm . C: Like for example uh I would like to store in certain way , so if you want to give the full freedom to the user or you want to keep some constraints and let the user use it with that constraint . A: Mm . D: Yeah . A: Yeah . A: Mm . D: Yeah . A: I think you can do it both ways . C: So it de So So Yeah . A: You can have it so it's easy they can pick it up and use it straight away without doing anythi without customizing it , or if they want to they have the option of using these extra features . D: A standard . D: Yeah . B: Um yes but but I do maybe you can give a hand to us because I I'm not sure whether that that we can implement that for twelve Euro and fifty cents . D: Yeah . B: I'm sorry to have Every time I have to come down on this price again to so this might be a little limiting for your creativity , but it's it's it's the real We have to consider it . A: Hmm . A: Hmm . A: Hmm . B: S so do we think these ideas an and my uh sp speech recognition , I mean maybe it's possible for for twelve Euro but then then it will be at cost of other functionality we might implement like the uh uh the the the furry uh uh case of the Mm . D: Yeah . A: Mm . A: Hmm . D: Mm-hmm yeah like I would say that for programming uh keys , you said , uh it could be uh easily uh done within the the package of twel twelve Euros , but for the A_S_R_ system , uh I'm not sure if it's feasible to have this or We Exactly yeah i if if it's a low vocabulary it's already implemented , and w how much it's cost , maybe with a f cheap chip . C: Yeah . C: We well we can still look at we can talk with the coffee unit and you can uh check how much how much they yeah yeah yeah . A: Mm . C: Maybe we can come we we can talk to them , and we can come with that , you know . B: Mm mm . D: Yeah . C: And also well you can think of having uh since you have a you know something maybe if you added little bit of display , you might need the to che keep checking the battery , so you really need a some kind of indicator , so it could be a blinking option of L_E_D_ it could actually be used to detect also . A: Hmm . B: Hmm . D: Yeah . C: If it's in a dark room you can basically detect it also . A: Mm . A: Hmm . D: Yeah . B: Hmm . C: So No actually i if i it is like you know it tells you um , it can be for two purposes , like if you have an L_C_D_ display and all those things it's not going to be the standard remote , which is having uh which need just uh six six volt uh th sorry three volts um of D_C_ . B: Mm . A: I like the idea too of being able to use the remote in the dark , so either having the buttons so you can feel the difference between them or if they if they light up or something . A: Mm . A: Mm . A: Hmm . A: Mm . C: It may need more actually , so y you you may need to check your battery usage it and then you need that , some functionality to indicate the battery limit . D: Mm . A: Hmm . D: It's true . C: And then if the battery limit is indicated , if it could be ind indicated through a blinking something and it can change the colour depending on your uh how much is the battery , well that is good enough to even locate even if you want to . A: Mm . D: Mm-hmm . C: You know . B: 'Kay good . C: Yeah so You you have time some more ? D: I don't know how if if I have time to talk about the Okay . B: Mm yes um I would Yes yes you can you can still . C: Yep . B: We have time . C: Sure you can you know . D: So what I'm gonna present here is very uh um yeah basic knowledge about the all the the components that are inside a a R_C_ a remote control , and how is it manufactured h what is the process , just to explain you . A: Mm-hmm . D: So the method is ther there is a a set of components in a in a remote control like , and uh what cost the the components in themself do not cost a lot but the the way to assemble everything costs obviously , and I will uh show you my preferences uh uh at the end . D: So there are two uh different types of uh um Two different ways of using the the components for making a a remote control . B: Nice . C: Hmm . D: Uh the basic way is to use a an integrated circuit and some uh transistors with an that aims at communicating uh uh the message and to to send the message to the um to the led that will uh transmit to the receiver . D: And uh yeah the other components and the circuit board buttons , infrared , led , etcetera , for the components um . D: So you finding , just to say that the chip can detect uh when a key is pressed , and then it translate to the key , to a sequence , something like morse code , as you know , uh with a different sequence for each key , and uh uh that's , with the components we will use , we will have different uh messages , different sequences , and the chips sends that signal signal to the transistor that amplify to make it stronger um . C: Mm-hmm . B: Mm-hmm . D: So electronic parts are assembled onto uh printed boards uh because it's easier to mass produce and assemble . D: And uh so I think for our design we want some b uh programmable uh you know V_ V_L_S_I_ or F_P_G_A_ uh high technology , and this is important , and also we'll use uh yeah like in any uh high-tech uh devices a chip of fi fibreglass to them and connect them . C: Yeah mm mm-hmm . C: Mm-hmm . D: So my personal design we need to find a solution what um what is the material of the cover we want to use . D: If it's plastic or you said that yeah you had some ideas uh like fruit , veg or I dunno . A: Mm . B: Well well m m maybe m maybe we can give the uh the uh the case a very uh uh normal a v very normal case but , with the changeable covers to fancy it up . D: Yes . D: Yes . A: Mm-hmm . B: So like a normal cheap plastic case which can be covered up in , for instance , a wooden case . A: Mm-hmm . C: Yeah . D: Yes . B: I mean just what Mm-hmm . A: Mm just have a yeah Just the veneer on it , yeah . D: Yeah like they do in with cars I think . D: Yeah inside the car yeah . D: So they also emailed me that uh they have available a bunch of different buttons , a scroll wheels , integrated push buttons s such as a computer mouse . C: Yeah . D: And uh very cheap L_C_D_s , so liquid crystal displays , so I'm wondering , I think we might be able to integrate L_C_D_ into our R_C_ . D: And the final point okay is um we have yeah there are some uh compromise to to do . A: Hmm . D: So we have to know that the push button requires a simple chip , but the scroll wheel uh and that kind of higher high-tech stuff needs more money um which is a higher price range alright . D: And the display requires an advanced chip , which in turns is more expensive than the regular chip , but I think uh with twelve Euros um and if it's uh uh made for mm four million uh items , then I think w we could be able to handle that . D: So to to sum up um we need yeah so I I just said that the components uh the list of components uh has to be uh yeah listed and um and um assembly is a an important process that has to be taken into account . D: And uh for the designing of the cove uh uh cover layout then it's better to to to maybe see that with uh the the U_R_ exp U_R_I_ Expert so that we can it's really a team-working uh . C: Sorry . A: Mm . B: Mm . D: So I I cannot design something without your agreement , right ? C: Yeah so of course for example uh I wanted to know like if you want to have a a fo if you want to have the L_C_D_ display over there , or if you want to store a programmes with a keys What kind of things you'll need inside your thin inside W wh what W what Okay . B: No of course . D: Yes . D: Yeah it's kind of um simple pro progra programmable device , and we have to insert . D: I think we could insert one that could underlie several functions of Exactly yeah , for customizing and yeah . C: Okay . C: Okay so in that case you can even look at the technology what the mobile phone is trying to use with the card . C: Yeah where they do all the wi with with them actually . D: Okay . C: How f cost effective it would be to put that car chip into it and do the programmable things . D: Yeah . B: So So I f I think we we should come to some decisions now uh a about this . D: Yeah good idea . D: Yeah . B: Um so I understand uh when we want a display we need a expensive chip , but when we want a scrolling wheel w we also need the expensive chip , so can we use same chip , so with one expensive chip we can uh implement several complicated uh or advanced features . D: Exactly yeah that's a very good idea , we could have uh one main chip uh that could handle , uh it's called F_P_G_A_ chip , that could handle both uh like scrolling wheels as well as uh L_C_D_ and yeah . B: Yes . B: Mm-hmm . B: Mm-hmm . A: Mm-hmm . B: So when the more expensive chip you mentioned there is is possible in the in the given budget , uh maybe we should go for for the more expensive chip , so all features uh which you mentioned can be implemented based on the same chip . D: Yes . C: D well Well I don't know if it'll fit into our cost of twelve point five Euro you know . B: Do you think that's feasible ? B: Uh You th you think it's possible . C: Is it possible to fit in to that ? D: Yeah also thinking , I think both uh if we had a budget of twenty twenty uh Euros , it will be okay , but uh . C: Sorry . B: Hmm . A: Well maybe we need specific costings then . A: Actually do maybe two designs and then cost them out and see which one is gonna fit in our budget better . D: Yeah that's an excellent idea . B: Mm yes wh when you make a a design ca you can next meeting you can give an quite an exact cost price . D: Yeah yeah . B: That w that would be a very good idea . A: Mm . D: Yeah because right now I don't have price in in head but for next meeting I'm sure yeah be able to do that . B: Mm . B: Good good . C: Yeah that's uh that's something which I wanted to ask you also , like what will be the each individually the cost of it . D: Yeah . C: For example if f if you want to put wood I wouldn't suggest for wood uh 'cause it's I think it's m much easier to use a plastic or a rubber rather than wood . D: Okay . D: I agree on that . A: Mm . D: Yeah . C: It will be much ch much expensive th though it's the most natural thing , but Yeah . B: Yes but I can I think uh I think we can just use more cheap plastic for a kind of basic edition , and then people can fancy it up with with more expensive materials which which come with a with another price . A: Hmm . C: Yeah it's uh Yeah we we can give a preference to them , but it is but with plastic or the rubber or whatever it is it's much better with that rather than going for Yeah . B: Do do you agree ? D: Yeah but i it's a detailed uh yeah yeah uh plastic versus uh wood , and we need maybe to centre our description on uh the the really the what buttons what uh functionality we want to offer to the user , and maybe with uh graphs or I don't know uh User Interface Designer you could maybe uh help us on that . A: Mm yeah sure . C: Yeah . B: Ma I I think uh for next meeting we c you two can present a real design . D: Yeah . C: Yea Okay . A: Mm-hmm . B: Uh so drawing it on the board . D: Perfect yeah . B: And then we now sh only have to t to decide the general function uh . B: So um Let let's say next meeting w you produce two designs , one one one less advanced and one more advanced and with the cost price . C: Yeah sure . C: Yeah we will uh Yeah . D: Yeah . A: Mm . B: Uh furthermore we go for the for the uh basic plastic case which can be later uh fancied up with uh with addit uh additional uh , how do you call them , these like like mobile telephones you can put a cover over it . C: Uh . A: Mm . C: Yeah . B: But that that that that can be done later . D: Yeah customized . B: We now can concentrate on the on the basic remote control . A: Mm . B: Um . C: Okay . C: We can give them smooth keys , you know . C: Smooth keys with bigger s uh So that you know The the problem most of the time we've seen , the keys is that it's small , and every time we have to be very but if i the if we if we go to a different ways of designing those keys , then you can merge them together to Oh you can actually , for example , if you see , they are they are they are quite small over here , and uh now you can , for example , as I was if you make them big , it may change the look of the thing also to the people . D: Yeah . B: Mm . A: So is there any of these that you're looking at particularly or is this just ideas ? A: Mm-hmm . A: Hmm . A: Mm . C: At the same time , it is m more uh like it would be more interesting for people who are having this R_S_I_ and all problem . A: Mm . B: Mm-hmm . A: Mm yeah . B: Yes yes yes bi big keys is is good thing I think . C: Uh big keys may better for them actually and uh Yeah . A: You see ? D: I agree yeah , and not too m too many keys of course yeah . A: Yeah . B: No no . A: Mm well one I've had before , a r r remote control we have at home is one that's actually got a cover on the bottom so the bottom bit is just , covers half the keys most of the time , and then you can slide the cover back to get to the the more advanced keys . B: Mm mm mm . B: Mm w but then you have still have uh when you don't use it you have such a a an extent of your remote control which you don't use . C: Yeah . A: Mm . B: So maybe it's possible uh , I don't know whether you can can indicate this , that you can elsewhere open your remote control and on the inside are uh buttons you don't use that much . D: Yeah . A: Mm . A: Yeah . A: Um yeah I've seen that before too . C: Yeah . A: Anoth another like b it flips up and then you've got another layer of buttons underneath . B: Yes . C: Yes . C: Yeah so it's something like this , the model here s you can put the keys Yeah . A: Mm . D: Mm . A: But I've seen also with keys and buttons on the top of here as well . D: That's what you mean ? B: Yes I I th that's what I mean so I mean something like like a book . C: Yeah . A: I like this one . A: I like the shape of this one . C: Yeah . A: Can we have can we think about maybe having a a non-recta non non-rectangular one , so with not just the straight little box that's a maybe curved or something . D: Yeah I like also this one . D: Yeah , the point is w maybe we need to also to make a decision on how how how big we want to be and how many buttons like n we should dec decide numbers or Okay . C: Yeah , mm . A: Mm mm 'kay . C: We should make a Yeah that yeah next meeting we should be Yeah that would depend upon us actually . A: Is this for the next meeting though ? A: I think we might be out of time out of time for this meeting . B: Mm . B: Ju just make two designs , and the we we can decide decide between th those designs . D: Yeah yeah yeah . A: Yep . C: Yeah okay . B: I think that would be a good idea . D: Perfect . B: So anyone uh any questions for now ? C: No no . A: No . C: I don't have . A: So is this is there anything else I need to do from a marketing point of view for the next meeting ? B: Um yes I come to that uh uh Yes well m maybe uh , I don't know whether that's possible , maybe you can start evaluating uh their work somehow . C: Maybe it would be interesting if you could look um for the cost inventories of other devices , if you're using speech recognition or something like that . A: Mm . A: Okay well is this me designing a way to evaluate it so Thinking about how to set up test groups and things ? B: I don't know whether that's possible uh in the given time but a as far as possible . A: Mm . A: Okay . B: So uh you two will be together w working on a o on two prototypes and further instructions will be uh will be sent to you by uh by email . A: Yep . D: Exactly . C: Mm . D: Yeah . D: Two or three prototypes ? C: Two . B: Two . D: Two ? C: One for like cost and the one with like higher-end so that then we can be easily comparing them or you know find a compromise between both of them , yeah that's how it is . B: I Mm and then Hmm . D: Okay . A: Mm . D: Yeah and find maybe a compromise . A: Hmm . B: Yes okay . D: Perfect yeah . A: Mm-hmm . C: Yep . B: Okay let's call this to an end . A: Mm 'kay . C: Okay . A: Thanks guys . D: Thanks . C: So we are done for now .

Then the project manager opens the meeting announcing that they will address conceptual design and then giving the agenda. Matthew arrives late and the marketing expert begins her presentation about trends. She emphasizes that the remote needs to be exciting, contain a cool feature, and be somewhat intuitive. She reports that currently fruits and vegetables are fashionable- thus bright eye-catching colors, bold designs, and a spongy feel is appropriate. She lists ideas such as changable covers, a locator, speech recognition, and LCD screens. The industrial specialist presents, talking about how a remote typically has different keys, structures and forms. He likes the idea of implenting speech recognition into a universal remote. They discuss without certainity about the cost of such functions. The industrial designer presents about remote control components and the manufacturing process, listing options such as various buttons, scroll wheels, integrated push buttons like those in a computer mouse, and LCDs. They discuss the project budget and the possibility of using an expensive chip. They decide to make two designs, one more advanced than the other. The project manager closes the meeting by telling each group member what his/her tasks will be until the next meeting. The marketing expert will look for the cost inventories of other devices, such as speech recognition. She will also start evaluating the team's work if possible. The industial and interface designer will work together on the two prototypes (one cost-effective and one higher-end). They will recieve further instructions by email. They decide that the keys on the remote should be smooth, big, and there should not be too many. They are not certain if the project budget will allow them to use the more expensive chip, so they decided to make two prototypes so that they can compare them and possibly find a compromise.

A: . A: . C: . C: . C: ? C: . C: . C: . D: . D: . D: . D: . A: Can I close this ? B: Uh we don't have any changes , do we ? B: So no . A: Oh , okay . A: There we go . A: Okay , here we are again . A: Detailed design oh , come on . A: Well Ah s Forgot to insert the minutes , but it's about the same thing we discussed before . A: Uh Could open that anyway , think . A: Other design anyway , we took as we took w we took rubber as as the material last time . A: We also that you're just busy with it . A: Took the advanced chip to t uh implement the advanced features . A: Well , we discussed the design , no sharp corners , we rounded it off , like you see on the other screen , which is fine . A: Um we agreed that the colour should be b uh yellow and black . A: Yellow in the back because it's m trendy , more trendy than black anyway . A: So then we ca yeah . A: We agreed that we would implement both the L_C_D_ and speech recognition , but I'll get to that in a moment . A: 'Cause some changes in the finances have left us implications anyway . A: So so , like I said , we had no insight in finances , no prices , but we have 'em now , and it's bad . D: Hmm . A: Anyway . A: We are Oh . A: Prototype presentation , well first you guys built the prototype . A: So you could could present that . A: But um let's see what be handy to do . A: Nee no , you just go ahead and present the w we'll scrap it later because What ? C: I think it's more or less the same as we had . B: It's basically what we agreed upon , but just a little bit more specified . D: Hmm ? A: Oh that's hasn't changed that much , huh ? C: No much s No no no , not at all . A: I didn't expect anyway . A: You just coloured it . B: Uh s Final design . B: Basically in what we discussed , cover and buttons will be made of rubber , yellow colour , black components , as you can see right over here . A: Mm-hmm . B: We chose a different type of colour for the menu . A: I like the menu . B: A bit darker yellow so that it com really shows in this keypad . A: Mm-hmm . B: If you put them all black , it's not really that good a contrast . B: So Probab Yeah . A: And I suppose the the the yellow is not printed on the on the rubber . A: It's it's part of the rubber , I suppose . A: I think that's more I think that's more durable anyway than printed on to Oh yeah . B: That's the be And it I guess it's more easier to just paint it on the rubber than to uh So we have it's a bit round shaped , that's what we had uh We chose the buttons to be uh teletext , okay button , favourite channel and the mute . C: Hmm . C: Yeah , of course . D: Mm yeah . C: That's uh the integration story again . D: Okay . A: Mm-hmm . B: So that's basically what we chose there . A: Okay . B: If you have anything to add , please interrupt me . C: No , uh this is just a description of what we see there . C: So Speaks for itself . A: Yeah . D: Yeah . B: Oh . B: That's pretty much it . A: Okay . A: Now it's my time to ruin everything . A: Well , not ruin everything , but no , nah . B: Oh sorry . A: Finances , that's what we have here , what you drew . A: We have battery power , we have advanced chips and the sam the sensor . A: The sample sensor and uh for speak recognition anyway . A: So which you see the which is de o one of the most expensive parts . A: So well , we have sin one curve , a design . A: Rubber design . A: And we had a special colour . A: Suppose yellow is a special colour . A: So just half a Euro for You have pushbuttons and an L_C_D_ display . A: You have the total of seventeen Euros in production cost , which is higher than the twelve and a half that we are permitted to use . C: Hmm . A: So , easy . D: Hmm . A: What do we scrap . A: Well think I had the best solution that I came up with is just to s take out the speech recognition . C: I d Yeah . B: I'd say that too . A: Because the L_C_D_ has more support on customer side . C: Hmm . A: There are ninety one percent of uh the people , or something like that . A: But ninety percent who favour an L_C_D_ display , and only sixty percent that favour speech recognition . A: I think it's also harder to . B: Uh we don't really have a extra function with the speech sample , which you can't do with a normal remote control , which people already do . D: Yeah . C: Hmm . B: So Well , I'd I tend to disagree with you on that , because the trend issue was a big issue when we started designing this . A: So I ju I took that out . A: So and so it's still stuck with thirteen , so I had to take out the special colour I suppose . A: And , yeah , I didn't see anything else I could take out . A: Yeah , I could take out the push-buttons , but we need those . D: Pushbut Special colour , yeah . C: Huh . A: So , generally what I came up with , in order to be cou to to have production cost of twelve and a half Euros , spe scrap speech recognition and the separate covers can account for the if people want it , we'll just then we'll do it in black . A: We'll just deliver it in black , have the it has all the function that it's supposed to have , and if you want it if you want the custom design , then you can buy the separate covers . A: You make it d orange or whatever you want . A: It was a big issue , but I'll just go back . B: So can't we just basically extend it to thirteen ? A: Uh let's just let's see what okay , let's just see what we no , we we have to be under twelve and a half . D: Yeah , it The p And the p What . A: It it's not uh the project is a no-go if we go over twelve and a half , so . C: Okay , but there's another problem . B: Okay . C: But there's another problem . C: If we take another cover , for instance black , then we also need another button frame , 'cause black and black doesn't work obviously . A: I think you that's what you were ass assigned to do really , to to see how b th both those work together . C: Huh . C: Huh . C: Yeah . A: So I think yeah , it's I think it's y one of the it's a good way to um to help people uh to make to keep the product trendy too . C: Hmm . C: Hmm . A: Just keep you just make new covers for the for it , like we agreed before . C: Right . C: I agree . A: And everything that's left is is the basic function that uh that we want our product to have . A: Because the expensive parts are in either the advanced chip . A: But we need that for the L_C_D_ display . B: Yeah . C: Mm-hmm . B: We do . A: Then again , we have the L_C_D_ display , which is also expensive . A: B yeah , but those go together . A: And yeah , we could take out the curve . C: Or say let's lose rubber , take plastic . B: We could take out a curve indeed . A: Could we could take out the curve . A: Is that an option ? C: Yes . A: For you ? C: Although we are demolishing a little bit the style . D: But uh the and Yeah . B: I think the colour is more important than the really the curve , because if you just end up with an entirely black remote control So black and grey is okay . C: But Yeah . A: Yeah . A: I think it's it it does ruin it , but the fact that I t took that decision or t Took this example actually , not really decision , but the example is because we do offer the um the possibility of adding your own custom covers . D: The people Spongy , yeah . A: So you can change any colour you want . A: So it's just you deliver a basic remote control with a possibility to change you into whatever you want . C: Can we then not also uh change the material ? C: We take plastic for the basic cover and We can put those to the to the other covers . A: You can take plastic , but I d it's something that's stuck into my mind is that something that really came forward from the marketing research is that people like the the the the squishy feeling of the spongy feeling of the and it really makes it also makes it different from the existing remote controls , because they're all plastic . D: Yeah . D: And But But The people want to pay for for it , so why why uh do we have to keep us uh uh um on the twelve and a half ? C: That's true . A: So which in in turn Rubber would increase durability because it doesn't break . C: But okay . C: But what do you then suggest we'd lose ? C: Because we have to lose two things and I guess . A: I al like I said , I lost the speech recognition and I lost the special colour , which would make this black a black and grey . C: Yes . C: Okay , and that's enough ? A: Yeah , that's that that that's enough , because I guess those are the basic colours . A: So Oh . C: Hmm . B: Which we can fabricate , okay . A: I think those are basic col They want to To ensure the profit . A: That that's th that's the order . A: We're just uh we're the project team and we got our our orders from the pro from the boss of our company which say we don't wanna spend more than twelve fifty for this . D: Yeah . D: But we can take a risk . A: But that's not for our that's not our decision to take . B: No , we basically We need to stick to that . A: We have a budget of twelve fifty per product . D: Okay , yeah . C: Hmm . A: So Stick that . A: I don't think it's really bad either . A: I mean if we we have the the backup of or the backup design thing to have I think they would do . D: I hope the people will like it , but Yeah . A: Th I think they do like because yo we you we agree upon that the that the the the cover thing was a nice idea , because p you could have all sort of designs while at the same time just manufacturing one product , one basic product which you could turn into any any taste you want . A: So I think it's the best solution to make those cu custom covers for the design aspect and keep the functionality between of within the th the boundaries of the your f uh your budget . C: Perhaps we should make m Huh . D: Yeah . D: The first sheet . A: So Well I don't think Yeah . C: Perhaps we should make clear to our customer that we had to do this to stay under the cost . C: And that's uh they know that this is an option and that we had to drop the option to stay under the cost , that they know that . C: Perhaps they decide tha Of course . A: Is it worth is it is it does it mean anything to the customer ? B: But they don't Well And if we So which curve is that ba that's basically that curve . A: Like , it like , we don't care we don't care that you had to True , but we did we didn't get that . C: Perhaps they uh no , but perhaps they think uh okay , the cover is such a nice idea , uh let's that that then they uh that allow us to make some more costs . C: We ca we uh we can at least tell them that You don't know that . A: So I think it's it should either be a pack , maybe we sh that should be sold in in the s in stores with with a standard cover or something . C: Huh . C: No , I'm not uh talking about that cost but the one that g has given us the order to design this . A: But They could , but uh It's an option , but yeah , it's true . C: We could at least m uh make it like this , like you said , and then tell them okay , we had to drop this and that , just that you know . C: It is an still an option , but not for this price . A: So actually uh it's not that much of an increase , but yeah . A: We cannot contact them . A: It's just the order that we got . C: Exactly , but Hmm . D: Yeah . A: So that's what we gotta go with . A: So it's either one fi just just to get it f just to get it through final , it's either turned into plastic , drop the squishy feel , make it make it more breakable , um or turn it yellow . D: Yeah . A: So It's uh something we have to decide on . C: I'd say lose the curve and the colour and Hmm . A: I say lose the curve . A: Oh that's true , we could lose the c yeah , I forgot that , sorry . A: Uh the curve . A: So That's just this one just d this is the banana curve . D: Yeah , that's better . A: So this would this would be straight . B: So we could u still have the comfort . A: No , uh no , that would be a curve inside the thing , I guess . A: No , would ju then it would just be a straight remote . A: Just like like that . C: Hmm . A: Which would , yeah , turn it into something far more ordinary . A: we could make it yellow then , but You second that , you second that we lose the curve . B: I second that . B: No , that it would turn out to be a pretty straight-forward remote control . A: Okay , yeah . B: So that's not really that I would Yeah . D: Yeah . D: Yeah . A: So I think it would be a good idea to keep the curve to separate it from the rest of the remote control world , so to speak . C: Hmm . A: So we keep the curve . A: So the only only solution is either to use the l y lose the yellow or lose the rubber . A: And I'm in favour of keeping the rubber , because it has more more advantages than the colour yellow has . C: Oh . C: I agree . B: I would say I would agree with you on the colour , because that's an extra option , an extra service we can deliver for a little bit of more money . C: No . D: Yep . A: Mm-hmm . B: So we can always do that . A: Yeah , um I guess people are willing to pay for that . A: So I think we can take that option and just with uh with the idea in the back of our head that you can customise your remote control . D: Yeah . C: Hmm ? A: So I think that would still make it a nice product . C: Yes . A: Okay , we're final on that . A: So it's too bad we can't make the whole super thing . A: But anyways we're here . A: Um yeah . B: Which is basically what we discussed . A: This we discussed just now . A: That's just now just we could just discuss how the project went . A: I mean , was kind of I sort of expected that everything would turn out this way , but because you yeah , everything cannot be for free . D: And I want to do that . A: We didn't I think it was too bad we didn't have the financial info the last time . A: Because that was I th it was really essential really to ma because we spent uh uh entire stage designing a product of which we had no idea what it would cost . B: Yes , we could have Well I hope it sells . C: Huh . C: Hmm . A: So we just put something I think it's really nor not in stroke with reality actually . D: Yeah . A: So Yeah . C: Me too , I felt a bit blind throughout the project , because in the beginning I had no list of available materials , and then I d had not list of available c finances . A: Yeah , I think would have been . D: Yeah . D: But Let's um see um Um Let's Uh Oh . A: Materials would be ok at least the last meeting I would have expected had to have that . C: So Hmm . A: So I suppose Yeah , let's see if it sells . A: I mean I suppose this sells , because it's very very extended . A: But I suppose it sells , because it's good . A: I mean it's got everything for the for the reasonable price , because we didn't know what it's gonna cost anyway . C: Hmm . D: Hmm . D: Okay , let's eval evaluate uh the product of us , our design . D: Um I have some uh a method , a requirements and scale of . D: I uh will pre present uh some statements and we will decided together wha what if it's true or false and uh then we see uh if the requirements of the user are fulfilled or not . A: Okay . A: Have been met , okay . D: And I will uh make a new blank sheet . A: Yeah . D: So so the buttons , the look and feel . D: I thought it was okay , but the advanced uh settings , um screen , audio and channel We are not Oh the menu button is it . B: Which are basically accessible through the menu button . A: They're stuck under menu . A: For the menu . C: Hmm . A: I think those are totally met , because we we really took them for the they have the feel they want , they have the simplicity they want . B: Yeah . D: Hi Oh , okay . D: Then it's all uh S it's true . A: I think it's very uh very well met . A: Either two or one maybe . C: One . A: I think we took that everything they wanted into consideration . D: Yeah . A: So it could either be a two or a one . D: So d Oh wait . A: One and a half . D: Uh pen . B: Which is not an option . D: The p Oh yeah , it's red , okay , but Look and feel is everybo it's true . A: Just create our own option . A: Yeah . D: So Anyone ? D: And the next one uh yeah , when it's lost uh you can find it . A: It's perfect . A: Even for deaf people , yeah . D: It's Yeah . C: Hmm . A: It's I don't think it's perfect , but we did everything possible to to get it back . B: To make it that way , yeah . A: Because if it's stuck in you couch , you can see the light . A: Maybe you can hear it . A: But I mean we tried , so I think it that's that deserves a one . D: And it's and it's yeah . A: Definitely . D: To . D: That's okay then . D: And the next one . D: How is that ? D: Uh w we had we don't have an uh manual , yeah . C: Manual . D: But I think that's a part of it . C: I think the L_C_D_ display could be a little bit more difficult then a normal remote control , but then again , it's for young people . D: But Yeah , an L_C_D_ , it tells a lot about uh Yeah . A: I'd use an remote control . B: Mm yeah . C: So Yeah , I th Exactly . B: And it's pretty straight-forward , you have a navigation no keys to navigate through the L_C_D_ menus . A: It's pretty straight-forward , uh-huh . C: No , that's true . C: I think it won't be a big problem . B: So One I d no , actu No , it it is pretty straight-forward . D: So it's a one or a I don't know . A: I think but we didn't even there was no issue on making a manual actually . D: For the advanced uh settings . A: We didn't really discuss it , but I don't think it takes no , it really does doesn't take time to learn , I think . D: No okay , that uh that's true . A: We took it s it's so easy , we have so little button , everything speaks for itself really . D: Oh , so it Takes no ti Yeah . A: So I think that's yeah , we didn't it's either two or one , I guess . C: Ah . C: Um With the more important functions on . A: Maybe it's a two , because d uh the L_C_D_ is a little is a little new and there is there are some option hidden under the menu button . A: So I might make this a two instead of a one , I guess . B: Yeah . B: Yeah . D: And the L_C_D_ , you have to see it . A: So just make that a two . D: Um mm Oh , it's a little bit learning . D: Okay . D: Uh yeah it's uh a little bit same . D: But it tells you or not ? C: Mm-hmm . A: You can use the L_C_D_ in a good way . A: I think so . A: I think it's perfect , the w where it is , what it can do , if it useful . A: I think so . D: But wha w oh , yeah . C: Mm-hmm . D: What are we uh displaying on the L_C_D_ screen ? D: Just uh only the channels and or What uh ? C: the menus uh Things like brightness and uh those kind of things we've put in the menu , because we have no buttons for those . B: Well , basically the menu options indeed . B: But No . D: Oh , in the L_C_D_ screen . A: No , y I mean in the L_C_D_ screen , the small screen . C: Yes . A: What does it display ? D: And for a channel selection , uh or that's not Yeah , I thought I thought too but yeah . A: Well I thought it was I thought it was I thought that people wanted previews on their I'm not sure if that even possible , but 'cause it's this requires a quite quite a bit of band-width . A: I don't think it's possible really . A: But the they didn't really define in what should be used for . D: But Maybe a T_V_ guide or something in your L_C_D_ uh Yeah . A: But I think in for example like T_V_ guides , I think that's that th that you can transmit through it and everything . C: Mm . A: Just for extra information on your programmes . D: Yeah , it must be clear then what what what for we use it . A: But also things like like like menus or p how about preferences of your uh with configuring your remote control for favourite your favourite channel for example , how do you configure that . B: Yeah . D: Yeah . A: So that could be done by L_C_D_ display . A: I think it's good . A: No , maybe it's not a one because it's we're not using it perfectly . A: We didn't give it I don't thing over-discussing . A: Now we gave it enough thought though . D: Yeah . A: I think we d should just lower this . A: Maybe maybe it's a three though . A: We could've used it more effectively probably . D: Yeah , indeed . D: So everybody's agree with an uh three on it , it's W Yeah . C: Yes . B: Yeah . A: Yeah , we are using it , but it's not it's not poorly used , but it's not efficiently used , I think . B: Two or three . B: So You can seven . A: We could have ev even lost the selection button and uh done everything via L_C_D_ selection . D: Yeah . A: It's now it's just extra to illustrate im uh extra features , but okay . D: Yeah , I A three . C: Nah , it's not really only an extra . D: Ah , nothing , that's A seven . C: No menus . C: Think about Hmm . D: Uh that's uh Yeah . A: Can you talk to remote control ? B: Or we could say it Or we could say neutral , we 'cause we scratched the C No , we don't have the colour . A: Well , it can't talk anymore . A: So we scrap that . A: Oh yeah Just to be a prick , but of course you can talk to your remote control , it doesn't do anything . D: Yeah yeah yeah yeah . A: But you c you can talk to it . D: Not with the speech recognition . D: Uh yeah , all the trends and no colours uh anymore . D: So Yeah , uh um only in the curves . A: Well , we did take everything into consideration of course . A: Uh the shape i shape is i I think we yeah , I think that's okay . D: But the colours , we don't have special colours on it . A: Yeah , special co but we took into consideration the fact that it's customisable to the fashi We don't have it we do have it , it's just sold as a package . B: So I Yes , but the end product So Maybe we should go with a two then , because it's not perfect , because we can't do it initially , but we Yeah . D: Yeah , but we yeah , we don't have it , so d In the end product . C: But M Changing covers is also trend that we followed . A: It does it's not part of the basic product . A: It that that's what I call trendy . A: I mean the shape is trendy . A: The the sh the the functions are trendy . A: It's just the colours that are not supporting the basic model . D: Now But it's not a one . A: Because you ha it's just not affordable at the moment . D: Yeah . D: Oh . C: Mm-hmm . A: It's possible , but you have to pay extra for the for the possibility of having it in a f a different colour . D: Oh well Oops . D: Oh it's a two , right ? C: Mm-hmm . D: On the last one . D: Uh that n that's all . B: Overall score . A: Overall score . D: Overall . D: It's um ten , sixteen three uh two two point seven or something like that . A: One two three . A: sixteen . A: Two two point some two point something . C: Hmm . D: I don't know why . B: Ten , sixteen , divided by Is two two third . C: Six . D: Six . A: Two and two thirds . D: Um So we can say it's it's the product is it's okay . A: It's okay , but that's yo m mostly it's it's influenced by the fact that we didn't have enough resources to implement speech recognition . D: Y not Yeah . C: Mm-hmm . B: There's Yeah , if we make it into a four , as in neutral , because we didn't implement it , so we can't say that we that it's really not well implemented . C: Mm-hmm . A: 'Cause yeah , that gives you a seven , which ruins your your average . A: Without that it would be like under it wouldn't yeah , it would be under two . A: So I think we have even with this it's reasonable . D: Woah . D: Yeah . B: We come out on a average of two one eighth . A: Well I think it's two is okay . B: So which is pretty w good . C: Mm-hmm . A: Yeah , two is pretty good . B: It's at least on the positive side . B: So We could definitely have done better if we've had more resources , but Yeah . C: Hmm , of course . A: Definitely . D: Yeah . A: Yeah , I think it's probably I I do admit that we d did miss a little or didn't sp didn't talk talk enough about the possibility of the L_C_D_ display . C: Mm-hmm . D: Yeah . A: We could have used it more efficiently , we just didn't think of it that way . D: Yeah . D: Yeah , with . B: True . A: So like I said , changing channels , everything hidden in your L_C_D_ display , so you just need the navigation buttons to do everything . D: The scale . C: But I think for this price , this is it's really a reasonable product . A: I think we div I think we did very well , uh ev even if you look at this score , we did quite well . C: It's a good product . D: Yeah . D: With an L_C_D_ screen . C: Oh . A: It just looking for improvements what what you could have improved . C: Oh . C: Yeah . A: So . C: But if pep people really want speech recognition , then they must be prepared to pu to pay more , because it's cannot be done for this . D: Yeah , you can make 'em another one . A: They sh they should get kids , and just stick 'em in T_V_ and say change the channel . C: Hmm yeah . C: Ah but for this price uh you cannot ask that . A: I don' think so . C: You cannot th think of that No , it's not . A: Uh it's just not it it's not affordable . A: Or your sh you should lose the L_C_D_ screen probably , but I think that's I think the L_C_D_ screen is more worth than speech recognition . C: Mm-hmm . C: Oh It's also more attractive . A: Definitely . A: Okay , that was that . D: Yeah . D: Yeah . A: So that's the final product without the speakers , I guess . B: So did you Yeah . A: Let's see , what was left in the the Another one . A: Hmm . A: Yeah , we evaluate the product . A: General project , what's i in For example , I thou I thought we were pretty creative in what we created . A: We took the whole new approach of making exchangeable cover for example , which I thought was pretty creative , because it was never never ever listed somewhere . C: Hmm . D: Favourite channel . A: Well Anyways . A: Yeah , leadership is up to you . A: I mean perhaps I screwed up because I d put a put a speech recognition into it . A: But that's not for me to decide . D: Yeah , I know . A: I think we did pretty well as team-work though . D: Yeah . A: Because , yeah was very hard to work with one another if you cannot communicate in the meantime , because when I got the when I got the input for the financial results , initially of course I wanted to contact you . C: Yes . C: Hmm . C: Hmm . D: Yeah , you're working separate . C: Yeah . A: Say , look , this is you're doing the wrong thing , you're s you're wasting your time now , because we're implementing stuff that we cannot afford . D: Yeah . C: Huh . D: Yeah , yeah yeah . C: Hmm . A: So it would be better if y if there was more communication between uh because that's that's what would w you what you would normally do , either call or email someone . C: Hmm . D: Yeah yeah yeah . D: Direct uh communication with yeah . B: And we could share information which we received . A: So that was too bad con was impossible here anyways . C: Hmm . C: That's the same thing that I had in the beginning . C: Everybody was using materials that s I didn't have . C: So Oh . A: It didn't have or didn't knew what they costs or whatever . D: Yeah . A: There was just too little information about what things actually cost and if you could use them . B: Yeah . C: Hmm . A: So that was a little unclear I suppose . A: I think a SMARTboard SMARTboard is pretty cool . A: I think uh s especially for design issues , it's very easy just to give your give your thoughts a little it's easier to share them . D: My handwriting is little bit yeah . D: Yeah . C: Hmm . B: Although for actual design I'd say the response time should be a little bit higher , because The digital pen was definitely better to draw my ideas and to further elaborate on that . A: It's a little less it the response time is le it's very bad . C: Hmm . A: It's good to visualise everything , but I think the response time should could be a lot better . D: But th that's Yeah , okay . A: Definitely . C: Mm-hmm . A: Yeah , it's true . B: So Oh can you ? C: But there's uh also one problem with this I noticed . C: Uh you have to finish a page before going to a n Oh . A: No , you don't have to . D: No . A: No , you don't . A: I jin I didn't check the finish button . D: You can Done and then it's okay . A: I just you just ditch it and you can copy it or whatever . C: Okay , I saw that uh Hmm . A: Uh only if you uh check the notes or press done . A: Then it um then you can then it exports to Word automatically . A: But it's not necessary to check either one of those two . A: You can just preview your p you can just preview your page in the in the programme . C: Yeah , but I made Okay , but I made three pages and they were not finished . D: Oh , okay . D: Okay , yeah . C: And when the third one was finished , I wanted to download it and then it was not possible anymore , because you have to close all the pinnits uh the pages before going further . A: Okay , before starting a ne a new page . D: Okay . A: Okay , that could be b . C: Exactly . C: So we cannot work on more than one page at same time . D: Oh . C: That's not possible . D: Hmm . C: You have to finish it completely , then download it , it's then start a new one . A: Okay . B: Okay . A: Yeah , okay . C: That's not very uh handy , but if you know that , then it's not a problem . A: That's Yeah , it's understandable , okay . A: Any new ideas ? A: Yeah , more communication between between uh that's the thing I noticed , that communication is very um very important , because if you get new information , it's essential f for the other team-mates to know that as soon as possible , because you would avoid making doing extra work , because you were doing extra work now uh m working on the on the speech recognition , you have limitation both on the technical on the d on the design side . D: Important to mm Yeah . A: So I think that could have been better . A: But that's I think it's more of a a setting here that you cannot communicate than uh than somewhere else . C: Hmm . A: So Yeah , I think so . B: Yeah , well it could also possibly be well , is it a more real-time information base , so we can all see which information is available to one another . A: And l less p less spam probably . A: I'm not sure i I'm not sure you got spammed as well , but I get spammed like every t every two minutes there was a there was another email about master classes or something . C: Mm-hmm . C: Ah . C: Well Hmm . A: So which were totally useless actually . A: I thought I should probably look into them , but they were all useless . A: So I just Oh okay . B: Well , I personally did not have that , but That's probably your l description . D: Mm Yeah , after After five minutes , uh Yeah . B: But I also didn't not really . B: But still , you had that as well . C: Huh . B: Is that we finished up the design and then we checked the website , and then there was just extra information . C: Yeah . C: Yeah , Mm . B: There was a little delay in the bit of a c crucial delay . A: I didn't have any uh more information , it's just always the same here . A: So that's that's kind of a It would change , but not for me . D: Email uh it's Yeah . A: So I'd I had no extra information to go on that one than what you give me actually . C: Hmm . C: Hmm . A: I couldn't do any research myself or I see , that's yeah , w I could have done a little extra work probably , then But I was busy enough anyway . C: Hmm . A: So Any new ideas found ? C: Hmm . A: Or is that a 'cause uh yeah , it's well , probably is . C: No . B: How much time do we have for this anyway ? A: I have no clue . A: That's like oh,but it Should i if the project is evaluated and it was it was in b within budget , we should celebrate . A: So Uh okay , think that's about it . C: Okay , bring out the beer . B: Yeah . B: Champagne . D: I want one for my own . A: Uh I'm not sure what we should still do though uh t let's see what all your tasks were finished , right ? D: Yeah . A: What you ha from your assistant . C: I have no more email . A: So let's Okay , I should I think I sh I still have the the total report to finish up . C: My coach is uh being very silent now . D: Yeah , my personal coach i What Yeah , name . A: I think we took very little time now , because Yeah , we're in agreement , everything the design is okay . A: The one thing we missed though , we don't have a product name . C: No , we haven't think above about that . A: How about you cook a how about you cook up a product name ? B: Product name . C: Huh . C: It's better than thi I think than a serial number . C: Sony uh T_R_ something uh f means nothing to me . D: Or fruit name . A: Just oh , think of a catchy name . C: Uh Like fruit names . A: I'll be working on this until the beep until it beeps . A: So What ? D: Fruit name or something like that . D: The banana remote or something . A: Fruit ? A: You don't want it to resemble a banana . D: I don't know . D: Yeah , it's the form of it . B: The bana 'cause it's not yellow anymore . A: It's not yellow anyway . D: Yeah oh , yeah . A: It's not yellow anymore . A: It is curved , but No , it's Hmm . D: Uh yeah . B: Well , uh I was going for the R_C_ deluxe , but it's not really a catchy name or anything , it's more Something with our company name , can we do anything with that ? D: Uh Yeah . C: Uh at least it's not something with numbers . C: Numbers are so meaningless to the people . C: I mean . D: That's true . D: Reaction , Real Reaction . B: Maybe there's something on the website which will help us out . C: Real Reaction . B: The reaction deluxe . A: Real Reaction future R_C_ . A: Step into the future of of remote controlling your T_V_ . B: Is that a name or a c campaign ? A: No that's a that's a catchy slogan . B: Yeah . B: Or the The real reactor . A: Control your remote control . C: Real react . A: I go for future R_C_ probably . A: Something like It's short f Real reactor ? C: The Real Reactor , I don't find that uh that bad at all . C: Yeah . B: You should write it down as a an option . C: Because our name is Real Reaction . A: Uh that that's That makes me think of different products than a remote control really . A: I'm not sure . A: Real reaction in a real Real reactor . D: Zapping . D: The Yeah , sure . B: So that's one option . A: Didn't notice . C: I'm looking for things in the name . A: Mm . C: So that the first three letters are s the same . B: Should I write the banana down or Sure ? C: R_E_A_ R_E_A_ . A: I take f yeah , take a banana . D: The banana . A: Hmm . D: Remote . D: Banana recei R_C_ . C: The triple R_ . C: Real Reaction remotes control . D: Remote . B: Well I Uh do you mean it like You mean it like this ? C: Triple R_ . D: R_ three C_ . D: R_ three C_ . C: yeah . C: Yeah , that . D: Real Reaction Remote Control . D: R_ three C_ . D: Oh yeah . A: No , not like that . A: It should be it should be longer , because it's not a product name that you f print on a box . C: I think triple R_ . C: Doesn't sound ? A: Just write out triple , like a word triple R_C_ , triple stripe Oh . D: Yeah , triple R_ . C: Yeah . A: Triple dash R_ dash s s C_ . D: Triple R_C_ . C: Ah . D: The triple R_C_ , yeah . A: Yeah . D: R_ s R_ three C_ . A: R_ dash C_ . B: Dash C_ ? C: I think I like it like this more . A: Dash . A: Triple R_ or triple R_C_ ? B: Like a C_ right now or a dash in a C_ ? D: Triple R_ dash . A: How about do both ? A: Sure if it looks stupid . A: Uh I think that the the R_C_ together takes away the the the image of it's a triple Uh the first the first one looks like it's a triple remote control , but it's only a single remote control . C: Hmm . C: Mm . D: That Yeah , this yeah . A: And it's especially on the triple R_ that's important . C: I would huh . A: The Real Reaction Remote . C: I would lose the C_ and just name it triple R_ . B: Is it triple R_C_s ? B: No . C: It sounds like uh thinking about two different things and combining it . D: Triple remote . C: I would just say triple R_s triple R_ That's also short , catchy . D: Yeah . A: Yeah , triple R_ yeah , you can Yeah , triple R_ . B: Well , that's another option . D: It's okay . B: Okay , so which ones are we going to scratch definitely ? D: The banana . C: Banana . A: Banana remote . D: Banana . B: I say this one as well . D: Yeah , the deluxe . A: I think we're all in agreement about the triple R_ . A: I think triple R_ is cool . C: Yes . D: The r triple R_ . B: Triple R_ ? B: Triple R_ it is . A: And it looks cool when you print it in font , looks pretty cool . D: Yeah . C: did you do now ? A: Just like this just and you just print triple R_ , it looks doesn't look bad , it's short , it's okay . C: Yeah . C: Yeah . A: So have to write my report now , I guess . A: Um Um Yeah , so we have everything . A: We have the product , we have the costs , we have the possibility of everything . C: Yep . D: It can't work . D: That will not Okay . A: Okay . A: I think it's adjourned . A: Retire to my lair and finish the report . A: That was a short meeting . C: Mm-hmm . A: But efficient though . C: The boss is always the last one to go home . C: So See you in a minute . A: Probably . A: See . A: Okay , goodbye . D: Damn . D: I will write that one in a Word uh document . C: Okay . A: Could you guys draw me a picture of the final design to put on the cover of the report ? B: Yeah , sure . C: Can't we take this one ? D: Oh sh Um Yeah , okay , I will ask you when uh I need the information . C: Otherwise we have to do it all over again . B: I don't really know whether we can save it as a picture or no . C: Is it okay if I try ? C: Is that okay with you ? B: Sure . C: I'll put it back in a minute . D: So it's oh . C: Okay , it has been saving something , but where to I don't know . D: Uh Oh . D: Merge . C: Oh , can I say exp yes , I can . D: Sucks . C: Export as J_ PEG . C: Okay , can I not put this wherever I wants . C: My document is the wrong one , huh . D: Yeah , but I don't know . C: I cannot . B: Network places . D: Smart no . D: Ma it's maybe it's not on the network of uh the rest . C: I don't think so . D: That one is . C: Document and settings . B: I wouldn't pick that one , no . C: That's a pity . C: That means that we have to gonna draw it again . C: Are you gonna do that ? B: Sure . C: Okay . B: Oh . C: That Yes . C: Okay . C: Okay . C: Okay . C: Yes , that's correct . D: Yeah . D: Okay . C: Okay . C: No . C: Oh , it's export . D: Oh yeah , . C: Okay . D: Can I see scores ? D: Uh , one one , two threes , two Okay , then we'll overall , two points . C: Oh , of course . C: Sorry . D: Yes . B: I see you later . D: Yeah . D: Mm .

The UI and ID presented a prototype drawing of the remote control design. The rubber case is yellow with black buttons and dark yellow for the menus. There are buttons for teletext, favourite channel, mute and OK. It incorporates both LCD screen and speech recognition. The prototype proved over budget (17 euros). The main contributing factors were the LCD and speech recognition. The latter was taken out, along with the special colour. Everyone agreed that the financial information should not have been given to them at the last moment. After the costing, the original prototype was evaluated on a scale of 1(excellent)-7(very bad). The criteria used were look and feel (1), whether it is easy to find (1), whether it is easy to learn (2), use of LCD (3), speech recognition (7), trendiness (2). Finally, the team evaluated the project process in terms of creativity (satisfactory), leadership and teamwork (happy with it, but they missed communicating in between meetings), and means (SMARTboard could be improved in terms of response time, the digital pens could not be used on more than one page at the same time). Finally, the decided to call their design Triple-R. The PM is going to finish the project report. The UI and ID will send him their design to include. Because the prototype was over budget, the team decided to take out the speech recognition from the design. They also discarded the special colour, and decided to rely on the changeable covers for an attractive look. The remote control is going to be called Triple-R. The production cost was 17 euros, 4.5 more than the budget. It was imperative that some of the features had to be taken out. There was disagreement over whether the special colour should be scrapped and the look to rely on the separate covers. Other solutions, like abandoning the curve of the casing or replace the rubber with plastic were also suggested. They were also not allowed to raise the budget limit. The precise use of the LCD was not defined: it could be used for TV configuration, or, if possible, for displaying the TV programme and previews. Although the SMARTboard was useful to draw ideas quickly , it could be improved in terms of response time. Similarly, the digital pens did not allow the user to work on more than one page at a time. The team were unable to communicate amongst themselves in between meetings, which hindered the flow of information.

A: . C: Just put it on the deskt desktop . B: No on the desktop you'll find you should find that there's a project documents link . B: A well actually just there . C: Project documents , yeah . B: Yeah . B: That's it . B: If you dump it in there . C: What's your username ? B: Your username . C: What's your username and password ? C: Mm-hmm . C: Sorry . C: Okay . B: Okay . C: There we go . B: Excellent . B: Right . B: Hopefully that's us ready to uh to go . B: So . B: Functional design meeting . B: We'll have to flesh out some of the uh stuff . B: Um we'll start with the minutes of the last meeting . B: Not a lot thankfully to say . B: We introduced ourselves , discussed the possibility of a macro facility , interac interacting the T_V_ a bit more , um mentioning of bar-code , joystick for user manipulation , um and ergonomics of the remote control as well . B: Um it's come to my attention the following . B: Teletext has become outdated due to the populat popularity of the internet . B: Remote control should only be used for the T_V_ . B: Um due for uh time to market and possibly also cost issues . B: Um also key is the corporate image should stay recognisable , um f uh your colour and slogan of course is down at the bottom there . B: Um . B: Now . B: Just to say quickly uh I would have thought that only being used for a television the macro facility may now not be required . A: Mm . B: Um or at l its functionality would have been of limited use . B: So to the point in my opinion anyway that it might not be worth pursuing . B: Um if anybody disagrees we can uh definitely say so . B: Um and hopefully we'll just crack on and we'll get everything going . B: Um I'd like to if possible hear from our Marketing Expert first , to help us gain an idea of where we're going to go . C: 'Kay . B: So um I'll just load up your presentation from here if you want . C: Sure . C: Um , sh would you like to I'll just do it from here . B: Yep . B: Sorry . B: Uh . B: Is yours the Oh sorry . C: Um , try second one maybe . C: Try it , yeah maybe . C: Yeah . C: Okay . B: Okay , right . C: Oh , I thought I put in my last name , I guess not , but . B: Uh if you that's all right . C: Okay . B: If you do you want me to just cycle through it for you or ? C: Oh yeah , that'd be fine , that'd be great . B: Yeah ? C: Okay . C: Functional requirement by me Ebenezer . B: Okay . C: Okay , so um we did some research , we asked one hundred people their opinions on remote controls . C: We asked some uh open ended questions , just , what are your opinions on the remote control , got a lot of re responses , and we asked some very specific questions , and we got a lot of good feedback . C: Please bear in mind this is only a hundred people , so even when the groups are divided into fifteen to twenty five , twenty five to thirty five , there's only maybe ten people fifteen people in each group . C: Okay . B: Okay . C: So we got some the bad stuff we got , remotes are often lost . C: I often lose my remote control , the back of the couch , some place , and even if it's not lost permanently , it takes me a few minutes to find it . C: Most buttons are not used any more , like you said , teletext is outdated now . C: I remember trying to load a D_V_D_ player recently , and there were so many buttons , it took me I don't know maybe ten minutes to to go through each button , 'cause you have to press the shift button to access the yellow buttons , you know there's just a lot of stuff that no one really uses . C: And if they do , not very often . C: Takes too long to master the remote control . C: I've seen some remote controls that are big , they have a lot of buttons , you have to hold down more than one key at one time to do something , they're just not great to use . C: We just got a lot of bad complaints about remote controls , people do not like remote controls . C: Some of the good stuff we got . C: Between the age of uh fifteen and twenty five , most people would be willing to pay extra for voice recognition software . C: Now don't get excited yet , I've got more to say on that . C: Most people'd be willing to pay for that um most people want remote controls to be pretty , they want it to be fancy , th they they want it to be different , everybody has a white remote control with black buttons , and a red button and a green button , not everybody wants that . C: Finally , my opinion . B: Yep . C: The voice recognition thing is cool . C: And uh voice recognition , the software , open source software exist already . C: It's a bit sketchy at some times , uh , you're not gonna get good always accurate results , but for a very fixed number of words , you know you have , how many different words can you have for a remote control , up , down , left , right , channel five , channel seven , you know , how many , you can't have that many words . C: For a fixed vocabulary it works quite well . C: I'm pretty sure people would buy it . C: But after a while people may wanna return it , because if you have to to say som I mean most people use a remote control for switching to channels , and they say they do that about ninety eight percent of the time . C: Using the remote control , ninety eight percent of the time for changing channels , and that's for flickering through channels . C: So if you have to say up , up , up , up , if you have to do that all the time , then people might get a bit fed up with that and they may return it . C: However , oh , because the voice recognition software exists already , there's no need to spend money on research and development , but this does mean the need for microphones in the in the remote control , which is an unusual feature in my opinion . C: But if we do have the voice recognition thing , there's a lot of stuff that you can uh get rid of . C: See , you could there're two options . C: Either you have voice recognition by itself , which I think is a bit impractical for like night time if you wanna be watching television and you wanna be quiet , or I don't know you have a visitor coming round and the remote's only trained for you , it's a bit impractical to have just voice recognition by itself . C: So you can have voice recognition and a regular remote . C: But imagine you got rid of the regular remote part , then you can design the remote to look any way you want it to look , because there are no restrictions on physical size , or shape , it it could be as fancy as you want it to be , you know , it could be like a lollipop or something like that , something weird like that . C: As long as the voice recognition stuff works , that's that's fine . B: Okay , yep . C: So we have the three birds , we have the design , that we have the the fancy bit , right , the voice recognition's fancy , it's cool , it's different , it's radical , so , and then we have an extra bit I don't remember so I'm pretty sure people will buy the remote , but is it practical to have a voice recognition system in a remote control , I think is a big question . C: Um , will people will people be willing to wait for the the period that it'll take to train the remote , 'cause I think it will the remote will uh get better over time with the same user user , but for the first week or for the first two weeks are you willing to wait , are you willing to have a bad remote control . C: And uh what if you have visitors come round , they stay the night , they wanna use the T_V_ , they can't use the remote because they speak differently to you . C: Um , how do you account for regional accents and stuff like that . C: Uh , will people return the remote control , I think a lot of young people will buy the remote control , if they have the money , you know , so , do our audience have the money , but would they return it after a while because it's not as fast as pressing a button , it's not a practical . B: Mm-hmm . C: So . B: If you could uh sor if you could speed it up a bit , yeah . C: These are things I think we should consider . C: I think it's cool , I'm sorry ? B: If you could uh speed it up a bit please , yeah . C: Sure . C: I'm about to end , yeah . B: Sorry . B: Cool . C: I think it's cool but there are definitely some considerations . B: Okay . C: So , yeah . B: Excellent . B: Right . B: Um . B: Hear from the User Interface Designer now I think might be an idea . A: Okay . B: Um , you've got your presentation now , is it on the is it ? D: How did where did where did you get all your in information ? A: Yeah , it's in the it's in the folder yeah . B: Okay . C: There was uh a website , uh , right here . D: Oh . D: Ah , okay . B: Technical functions ? A: Mm . B: No . B: Yeah . C: G I started making stuff up , then I got an email saying Mm . B: Okay . A: Okay , this is a brief run through of the um of the technical functions of the remote . A: As um is uh the the the presentation is uh already slightly obsolete because I had in mind something that would uh be i be aimed at controlling multiple devices but uh there's still stuff of relevance , so press on . B: Okay . A: I've looked at looked at a num uh couple of other uh remote control models just for an idea of basic design principles . A: Um and wasn't really satisfied by what I saw I have to say so this is more sort of springboard for uh how these could be improved on . A: Um um basically the job of the device is to send commands to an appliance , in this case the television set . A: Um to save you getting off your backside . A: Um and there's two main trends in th in the sort of design practice . A: On the one hand and this uh this particularly relates to its sort of earliest models where with you know i so so many buttons on it so about the size of the television set . A: Um giving you every possible function that the that the device has , the remote control controls . A: And most of these functions are not going to be used , it creates a rather user unfriendly interface . A: And on the other hand there's a user focused approach that pares things down to just what what is most likely to get used . A: Um With uh a and a and of course there is a certain amount of sort of loss of function here obviously , but mostly that's relatively peripheral functions . A: And so you go for something that's fairly intuitive to use , and um well f the for the most part for T_V_ remote it's uh tha that would be channel control and volume . A: Um and if you if you if you are wanting to incorporate uh control of a D_V_ D_V_D_ or uh V_C_R_ presumably into that then there's a play , pause , stop , rewind , fast-forward , record , so forth . A: Um . A: My own view is that we should definitely be going for a user focused design . A: Um but uh the pro I think the problem with a lot of the sort of user focused designs that are about is that they sort of make assumptions in advance about what uh what a given user's going to uh want mo want to do from want it to do most . A: So , something that's uh something that is more programmable , that uh perh perhaps has the full range of functions available to it but you can then specify yourself what you're most likely to want . A: Um so that those are then immediately accessible through fairly minimal number of controls , um I liked Ebenezer's idea of including a joystick in that and uh possibly a sort of fairly minimal number of sort of function buttons , and have a disp you then have some sort of basic display on it so that if you're um sort of cha changing from different modes for the device it'll tell you just exactly what uh you know each direction of the uh of the um joystick's going to do or wha or what each function button's going to do . A: Um , this is actually a again slightly taking inspiration off of uh games controllers , you know the Playstation control where you have four basic function buttons that are just marked with um distinctive uh geometrical shapes but the and then dependent on what you're doing with it what game and so on um those uh those functions are then sort of further specified . A: And so it's taking taking the lead from that . A: Um . B: Okay . B: Yeah . B: Right . A: That's it . B: Um , if we could hear from our Industrial engineer , or Designer . D: Yeah . D: Uh , I was still working on stuff , I hadn't got it finished . D: Um , alright . D: Click to save in where do I have to save it ? B: If you look on the desktop you'll find that there's a link to the project folder , or project documents . B: If you save it in there we can open it up from here . D: Um , what I've done with it , I'm sorry . D: Shit . D: Um I'm just closing it now . B: Are you finding it okay or ? D: where I've saved it . C: Well like if you go to one , uh whichever one you were working yeah , and you just click file save as . D: that's it there , yeah . D: Oh right . B: Okay . D: Uh , right I'm responsible for working design , uh , this is basically the inside going on of the the uh remote control . D: So we have the energy source , we have the user interface , this this is what I've seen . D: Uh the sender will push the button , the chip will respond , uh and then the dig digital signal is sent to the T_V_ . D: So uh uh , if you go to next slide , you'll see you'll see uh what do we need on the user interface . D: Do we need uh many buttons , or do we need l many light bulbs that could be easier to uh to realise which appliances are on or not . D: Um , , or would that take too much power , would we need more um components in there to supply the power ? D: Um , the joystick is another thing , if we were gonna add that , um , there'd be more components to deal with that . B: Mm-hmm . D: Um , so uh we need to I dunno exactly what That's the design of the the the layout of the uh electronic design , but um obviously there'll be more details once we've decided what we're putting on the user interface . B: Okay . D: So , that'll be decided , I guess . D: Uh , and the next slide . D: Oh , yeah Um , if you go to the next slide then . B: Oh . B: Yeah . D: I just used the it was a mess , uh I was just putting adding it together at the end there . B: Ah , don't worry about it at all mate . D: Uh Uh so you have the energy source obviously connected to the chip , and the user interface obviously contains everything . D: You have the switch turn it on , infrared bulb , uh will contact the T_V_ and will have whatever device or D_V_D_ player , the bulb will turn on to say it's on . D: Uh , so do we need on the control uh different buttons to decide , or different light bulbs , would it be easier ? D: Um , I dunno what we should decide on that . B: Okay . B: Well . B: Oh sorry , I'm I'm interrupting you . B: Are you is it yeah ? D: No , it's finished , yeah . B: Okay . B: Right . B: Um , right we can probably skip that for now . B: So , we've had some stuff put forward , um along with the new user requirements , um we've had a lot of kind of input I'd say so far . B: Um I hear what the Marketing Expert's saying about um voice activated control . B: However I've got a couple of worries about that . B: The power required , um and the ability to the cost , it seems like for uh an embedded system , this could cause us issues . D: Cost . D: Mm . B: Um for example you see that there's fairly robust services on uh computers via uh via voice , I_B_M_ do um drag and dictate , but these require a lot of memory and usually um state quite advanced processor requirements . C: Mm-hmm . B: Um voice activation could be an interesting idea but I think that our Ind Industrial Designer would probably upon some research say that it's maybe not feasible . C: 'Kay . B: Um that's just my view right now , however the idea of a joystick and then maybe an L_C_D_ which has been kind of put forward so far , it's almost like having a small T_ not T_V_ to say , but if you can control almost all of the functionality from the display , I don't know how much power an L_C_D_ would take , but it might be quite low ? A: Mm . C: Mm . D: L_C_D_ on the remote just telling you what's on , or uh , interactive L_C_D_ or Do you think that people will get mixed up , like , they'll be looking at this screen and that screen and then , you know , trying to get everything working , would it be a bit confusing ? C: I uh Mm-hmm . B: Well literally um if you can imagine the display maybe slightly larger than um those on a a mobile phone , something where you can read an an um fair amount of information , traverse maybe quite a few menus , if we maybe used mobile phones as a good example , they usually incorporate they have the keypad , and then evr all the other functionality is usually associated inside by traversing around . A: Mm . B: That could be one possibility . B: Um and then we could have like say the common buttons as you say , volume control , changing channels We I would agree with you . A: Mm . A: I I was thinking that the remote the um sort of default functions for the joystick would be up and down for uh volume , left and right for channels . A: Um I think probably for the first couple of hours of using it um but you know muscle memory's a wonderful thing , um . D: Yeah . C: Mm . A: And I think and I think that size of uh display was about what I had in mind . A: Um though I mean I w I would say that uh we could probably probably be required to um mo most of the mobile phone displays you see these days are colour but we should probably try to stick to black and white . A: Si si simply to keep m keep the unit cost down . A: Um I mean colour could be a sort of subsequent development but uh you know cost a bit of extra money f w w w w w once everyone's got the first , you know , oh colour's out , we'll have to replace it won't we . B: Mm-hmm . A: It does nothing extra . B: That would be my feeling as well , I think we could possibly create quite a useful user interface . B: Um now I mean I don't sorry , go for it . C: Sure but the idea of a remote with a menu or and a joystick I think like I h if I was in the habit of buying remote controls then I would want one , but I think we don't have a specific audience , you know , like what is our target audience , what niche are niche are we trying to market and corner . C: You know , you know what I'm saying , like , for whom is this intended ? C: Everybody ? B: I think it could probably be aimed at most people who've used a mobile . B: And that might be just another way of saying try to target most people . C: Most people , yeah . B: Um , if we are if we were to follow that avenue , we might be s you know um we're kind of almost relying on their experience with a mobile phone I suppose . A: Mm . C: Mm-hmm . B: But that does cover a very large section of the people out there . C: Sure . C: I think that's fair yeah . B: Um , I mean I imagine as well that the actual L_C_D_ and maybe to a certain extent the joystick as well would be for the additional functionality . A: Mm . B: Which maybe doesn't get used as often , maybe it makes it easy for them to figure out how to um change the channels as in the frequencies and such for reprogramming it . C: Mm-hmm . B: Um and you can still have the main buttons that allow the people to turn the machine on and off , d up and down , it depends , I mean maybe we have the fol um the joystick as a separate one for the other functions then , that there's just a a small number of as you were saying uh buttons that have already been defined . C: Mm-hmm . B: So like we go for the nice standard um up and down for and volume control . B: So that literally anybody can come along , pick up the remote and still know what do do . B: And they can completely ignore most of the functionality which would be for say the o actual owner of the the T_V_ and who would normally use the unit . C: Mm-hmm . C: Mm-hmm . A: Mm . B: I dunno . A: I th the thing I like about the uh the uh joystick is that uh you you you then basically you can then basically put it I mean for for T_ T_ for T_V_ remote alone , you could put um I mean there are like I say the the the main things people do with a T_V_ remote control is the volume and the channel . A: You can pack all that onto was onto a single control . B: Mm-hmm . A: Um . A: But uh but the but then o uh obviously if uh you know if you i if you wanted to access further functions i you you then get to sort of menu navigation . A: I mean with things like ch with things like tuning and channels um you know adjusting brightn uh brightness and fiddly things that no one really bothers with , most T_V_s these days actually have menus anyway so this would be a fairly rational way of integra integrating the uh the remote with the device it's controlling . B: Mm-hmm . A: Um concern about our market . A: Um , if we are I mean most of the uh of the replacement remote market is sort of remote control rationalisation . A: Um , you've got twenty different devices in your living room , you want one wo y you want one that'll do the job of all of them . C: Yeah . C: Mm-hmm . B: Mm-hmm . A: Um , if all you're replacing is one of the you know however many remotes you have in your living room , um you know you still need separate remotes for everything else . A: I just think that uh possibly mm . B: Well this is a requirement that we have to stick to I'm afraid , this isn't one that I've just arbitrarily decided on . A: Mm . B: So um this is this is one of the solid ones that has to be obeyed , for now . A: Mm . B: So I can understand your point , and I would agree with you , but this is our design spec for now . B: 'Fraid to say . B: Um I would say so , yes , because then we have to be able to control the remote boxes , and that is a separate unit . A: Does that um would that include um access to say interactive functions on digital or cable ? C: Yeah . B: Um I think that it I would say that the design spec we've been with is for the television only for now . A: Mm-hmm . B: And until we hear otherwise we should go with just that . C: Hmm . C: Okay , specifically television . A: Okay . B: Okay . B: Maybe we'll hear differently , but for now It would be ease of manipulation of certain functions , yes . C: So the joystick is just for differentness . A: Mm . C: Okay . A: Just a thought . B: Um There is that possibility , yes . A: Um maybe then our market should be T_V_ manufacturers , rather than the public . A: Try and sell it t sell it to them to supply with um Mm , yeah , I've seen them . B: B However I don't know exactly where we'll be going with that , but it might not even be the avenue of the Marketing Expert , that might be sales , who are not in this meeting . C: Mm . C: Mm-hmm . C: It's just , the way I figure it , twelve point five Euros per unit , we have to sell at least like three million or something like that , not to account for all the the money we waste on remotes that no one buys , you know , like if we made a perf if we made a ks for every remote we made someone bought it , then we have to sell a lot of remote controls . B: Mm-hmm . B: Mm-hmm . C: We just Is this gonna be enough to to sell ? B: Well , something else that you brought up was uh the ability to lose a remote , which as you said you've done , in fact we've probably all done . C: Yeah . B: Um , I don't know if it's a gimmick or not , but have any of you ever seen those odd little key rings where if you whistle , it will beep and you tell you where it is . C: I had one of those , and my brother , and my dad , could have beat me up because it it went off all the time accidentally . B: Um . B: Well the other option of course is that um the well I was going to say clapping , um Um digital telephones , uh for example , one unit has of course you have to have that base unit , somewhere where there's a button , but maybe it's a button that you attach to the T_V_ . C: The clapping one . C: To a television . A: Mm . B: Something which you when you press that , it would beep to give its location away , on the remote unit . C: Yeah . B: And that could be something could um separate us a bit . A: Yeah , I think that's a good idea . C: Yeah , that's a good idea . B: And that way , because we're attaching what would be a small button to the T_V_ , again say what , it would be a small transmitter , um watch battery type scenario I would say , or something that if it was problems enough you could actually even just um I don't power that might be something that we could look into . D: Yeah We're just saying volume . B: Yep . B: Yeah , it's uh putting a lot on your shoulders there , so I mean that could be something that separates us a bit from the market as well . C: I think so , yeah . B: So . B: To go on from here . B: Um we have to decide exactly what we're going to do with the remote . B: Before we leave this meeting , it would be best to say this is what we're going this is the design we're gonna try and get , this is how we're gonna make ourselves look unique . B: Do we go for maybe a remote contro uh sorry , we're gonna go for a remote control obviously , do we go for a small joystick that would operate say changing channels , up and down , and then , what , another button that would say that it's now being used to manoeuvre round the L_C_D_ . A: Mm . A: Mm yeah . A: Yeah , I think that's Yeah . D: Should volume be important in the joystick , do you think ? B: We could use say the left and right for changing channels and the up and down for volume , and Okay . A: For volume . D: Yep . C: But we have a frequency of how what people use a remote control for most . C: Um , power is used like once per hour , channel selection is used a hundred and sixty eight per hour , that's by far the biggest one , and then teletext , is still here , that's like fourteen , and volume selection . D: I Yeah , think so . B: Mm-hmm . B: Vol Volume selection okay , yep , the teletext we're gambling with , and we're gonna say it's dead , the way of the dodo So we well , sorry , we could maybe even go as far as saying power button , small joystick , L_C_D_ , and then what maybe is it one more button to say that you're using the menu system , and with the possibility of pushing down on the joystick to say okay ? C: No , yeah , okay okay . C: Yeah , um Mm-hmm . B: So we're having very very few buttons involved , but navigation around a menu for most things . A: Actually how Actually I would say maybe two two function buttons , the y we're now using the menus button and um and an og and an okay button . A: I mean certainly something I've found with the joystick on mo the joysticks on mobile phones is that a lot of the time th the device mistakes you trying to move it in one direction or the other for pushing down for okay . B: Okay . B: Okay . A: Or vice versa . A: And that's really irritating . B: Um Okay . A: The o the o the other dis design constraint I think we should bear in mind is that people are you know very much used to using a remote control one handedly , um , so we need to make sure that e even with the joystick , you know something that can just sit comfortably in the palm of the hand and have the joystick just controlled by the thumb . B: So um we're actually that sounds like a rough idea . B: Do we incorporate the idea of trying to f locate the remote control again via a beeping noise ? B: Do you mind looking ? C: Um , I think because it's so small it might be an uh I mean if we only have like two three buttons it might be essential to have to have that Yeah . B: The ability to locate it again . B: So that would require a um transmitter maybe attached to the T_V_ , just so that it says find me , and what , a basically a small microphone um on the actual unit , can maybe hide it in the base . D: Light bulb as well , no ? A: Oh . B: Sorry ? A: So so a small speaker you mean . C: Speaker yeah . B: Some speaker , sorry , yeah . D: And a light bulb ? D: No . D: To flash . D: No . B: Um E us we might be better with the sound possibly we could maybe incorporate th e the true fact , considering the cost of an L_E_D_ , we could just incorporate it anyway . D: Nah , you'd see it anyway , if you hear it . C: W those little key-rings have both , so Yeah . D: Yeah . C: Yeah . B: The L_E_D_s can be surprisingly bright now . C: Yeah . D: Mm-hmm . A: Mm-hmm . B: Um . A: Blue ones particularly . A: Plus that's a nice wee design touch . C: Yeah . B: So by the sounds of it , with what we're suggesting so far , your design um the user interface is still quite open , you could go for quite an interesting design . B: Because we're only going to have a very few key and you've got you know a small L_C_D_ , joystick , e I think it leaves you open to a a potential wide range of shapes , something that can make it stand out slightly . A: Mm-hmm . A: Mm-hmm . B: Um if you could look into what we've suggested so far , the feasibility of um small transmitter , um and such , maybe if an L_C_D_ screen requires too much power , or such . B: Ebenezer , um , Marketing Expert If , yeah if you could maybe as well see what people think about the idea of this minimalist approach that we've taken , where of a joystick to control the very basic functions , and then the idea of manipulating it like you would a mobile . C: Well I can give you the frequency , what people what options people use most often , I guess that's gonna be important in the ts defining the the software side of the interface , right . C: You want the stuff . C: Okay . C: Okay . B: I don't know how easy that will be within the time frame , but could be something we could maybe look into . C: Mm-hmm . C: Sure . C: Sure . B: Okay . B: Um any last comments that anybody would like to put forward ? B: Anything that they think has been missed out . B: Bit of a wide open question there of course . C: Mm . B: Feel free to email me if you think that uh we've screwed something up and wanna get it rectified as soon as possible . C: Sure . C: 'Kay . B: Right . C: Yeah . D: So I should just look at um the speaker , the speaker and an L_E_D_ . D: And Yeah , and a transmitter . B: Speaker and L_E_D_ for locating , um , transmitter getting the external power source , yep , that's quite true . C: Transmitter . A: Actually one one wee thought about that . A: Um , if we do end up trying to market this to television manufacturers then the um then the transmitter could actually be built into the television . B: Um , and something that we can can easily be adopted at the last minute as well I'd say . A: Yeah . B: The electronics could be s either placed externally or internally , makes no difference to the final product of the actual remote control , so that's good . A: Mm-hmm . B: Uses maybe gives us a new potential market . A: Mm-hmm . B: 'Kay . A: You know I think I mean if it w if we get a major television manufacturer to say y oh yeah we'll have that , save us the bother , then that's you know vast amounts of sales . D: P Fashion . A: Quite quickly . B: Oh , one thing that we've almost not talked about at all , my apologies for that , um , user interface , we also need to maybe get the slogan in here , um it's , I'm pointing at my laptop , what in God Real reaction , and such . B: So um Oh , sorry . D: The slogan is yeah , the slogan's we put the fashion in electronics , isn't it ? B: My apologies . B: No it could well be , I've probably missed that . B: Um , I think that's l almost the last minute thing we can just incorporate into the actual plastic on top . D: 'S also look cool . B: So I'm not too concerned a that we haven't gone into depth about that . A: Mm . B: But it might be something you could consider when you're thinking about shapes ? B: In fact we might like to put a slogan on , and um possibly the two R_s to signify the company . A: Mm-hmm . A: Mm-hmm . B: Rather than real reaction . A: Mm . A: Yeah . A: I thought the uh the d the double arc could perhaps uh be the uh the enter button . B: Sounds good . B: And I'd say that that's us for now . B: Okay .

The project manager recapped the events of the previous meeting and briefed the team on some new requirements the team must follow when designing the remote. The marketing expert presented research on consumer preferences and user requirements for remotes. The marketing expert also presented information regarding voice recognition and what demographic finds the feature appealing. The user interface designer described the technical functions of a remote and stressed the need for a user focused design. The industrial designer discussed the interior workings of a remote. The team then discussed the option to include voice recognition, LCD, and a feature to locate a misplaced remote. The team briefly discussed who they were aiming their product to along with the idea of marketing their product to television manufacturers. The team also decided on some features to include in their product. *NA* The team will not work with teletext. The remote will only control televisions. The corporate image must be recognizable on the remote. The remote will have a power button. The remote will have a small joystick. The remote will have LCD. The remote will have a menu button. Instead of an "okay" button, the user will push down on the joystick. The remote will have a beeping noise which goes off when a user is trying to locate it. Whether to include voice recognition as a feature on the remote. Whether to include LCD. What functions the joystick controls. What functions the LCD controls. Having a remote which controls multiple devices. What sort of components are necessary for the feature which allows the user to locate a misplaced remote.

D: I wanna find our if our remote works . A: Me too . D: Oh . A: Okay . D: Whoohoo . A: Um here's the agenda for our last meeting . A: Um after the opening we're going to have a prototype presentation , then we're going to discuss the evaluation criteria and the financing of our remote . A: Then we're going to evaluate the product and I think the whole production process , and then we're gonna close it up , and we have forty minutes , so let's get started . A: Oh , no , let's have the prototype presentation . B: Mm 'kay , you ready ? C: Um sure . C: You or me ? B: Y you read that stuff , since you wrote it . C: Okay . C: Well , since our materials aren't exactly what we were going for , I'm just gonna translate what this all means for you . B: I'll be the Vanna . C: The base is gonna be gunmetal gray , which is what we had decided , and it's gonna be plastic . C: Um then there's the latex cover , which is what you see as red . C: Um because it can be replaceable , we just kinda went with the colour . A: Right . C: Um and then the buttons are actually kind of poking through rather than on top . C: Um and the buttons will be a l much lighter blue , almost see-through . A: Hmm . C: It's just sort of a very pale blue and a light-up yellow . D: That's nice . A: Yeah . C: The whole thing lights up if you press any button , rather than it just that one button will light up . D: Good . C: Um and then at the bottom we have our logo . C: Um bright yellow sort of design with the R_R_ which will actually look like our logo . A: Great . C: And then on the side you have the buttons . C: They're one button , but they kind of push up and down . A: Okay . C: I don't think they're scrolling . B: No . B: They're just buttons . C: Right , yeah . C: And then yeah , the buttons . B: On off switch will be here and as you've noticed on our prototype um they've ended up with a curvature kind of , by concave sort of thing , except for , you know , can't see underneath . D: Yeah . B: So I'm hoping that when we get to production we can actually make them like that , because they're very nice to stock you know , stick your finger in . D: Yeah . B: Um the two squared buttons are are two probably least used , menu , mute , and then these are the numbers , so our channel and our volume will be on either side . C: Thumb-shaped . C: Yeah . C: And then the last thing is just that it'll be black labelling on top , just which we didn't do . A: Okay . A: And did you determine um the curvature of the bottom part of it for the hand , is it gonna be a single or a double ? B: I'd say a single . A: Single . C: Single . A: Single sounds good , 'cause it's not big enough to really constitute a double . D: Yeah . C: Right . B: Yeah , it's only actually the size of my hand . A: Great . A: Great . A: I think you did an awesome job . D: Yeah , I think it's a beautiful Yeah . A: It is beautiful , and it's everything that we discussed . D: Good job , you guys . A: Good job . C: Oh thank you . B: Whoohoo . D: Those are really good . A: Alright what's next in our agenda ? A: Um we're gonna discuss the evaluation criteria , and that's with Courtney . D: Okay , it's a PowerPoint presentation . D: I don't really know exactly what we should uh talk about . D: It's under evaluation . A: Right . D: Alright . D: Um so these are the criteria we're gonna ask , is it easy to use , is it fashionable uh yeah , I guess we should write these down so we can reference them . A: Mm . C: Feel good meaning what ? D: Like does it feel good , like yeah , physically . C: Physically , okay . A: Right . A: Sqi Right . D: That's just for current trend . D: It doesn't really count , you guys . B: Yeah , it was a little difficult to incorporate the cover with the cherry fruit on it . D: Yeah . D: But it's so we do have removable covers , right ? A: Right . B: Yes . D: Yeah , well then that's covered . D: And so we n k everybody have that ? A: 'Kay . A: I'll wait . D: Yeah , she's got it . D: It's good . C: Yeah . D: Yeah . D: Okay so , we're using the criteria uh for a seven point scale , and so we need to discuss how we feel . D: It falls within this range , so for easy to use , do we feel it's very easy to use ? A: Are we going to indi I say we individually rate what do you say ? C: True or false , easy to use . D: You guys Okay . A: Just orally . C: Yeah . A: Why not ? A: We have okay . A: Um easy to use . A: I vote six . D: Oh wait , that's false . A: Oh , two . D: Okay . B: I'd say two as well . C: Yeah , two . D: Two . A: Uh hello , we're great . D: That's what I say . D: Okay , fashionable ? A: Um one . B: At the moment , no . D: No . A: No . D: I mean like no , I think it's very fashionable . A: Me too , very chic . D: I thi I would give it a one . B: Okay . A: One , I give it a one . B: I'll give it a two , because at the moment it's not looking that way . D: Well , that's that's just like that's a clay , it's a prototype . A: Oh , and ma it's a prototype , right . D: What do you think ? C: Mm I don't think it's that fashionable . C: I'd give it like three or four . A: Well , now I'm . D: Okay . A: So , the average is about a two . D: Yeah , it's a two . C: But then I'm not fashionable , so don't use my opinion . A: Two or three . A: Two point five . D: That's okay . D: Yeah . B: Neither are all o all the customers we have , either . D: Um does it feel good ? A: Imagine , since we obviously don't have that . D: I feel like I think it feels good . C: Does it feel good ? B: Uh the shape of it actually does uh . A: And it's i it is very ergonomically designed . A: It's gonna be curved . C: Yeah , it's gonna be thicker . A: Yeah . C: Depth . A: I think so too . D: I'll give it a two . A: 'Kay . A: Two . C: I'll give it a one . D: What do you say ? B: I'd say a two . A: Alright , average is two . D: Okay . A: Is it technologically innovative ? A: Oh sorry I'm taking over your job here . D: Oh no , it's fine , you're I mean you're Project Manager . A: Go right ahead . D: Um yeah , I mean and it does it have voice I mean the phrase recognition on it ? A: Yes . A: Right ? A: We were able to do it with that kind of chip . C: Oh right , the Right . B: We could do it with the chip , yes . B: It wasn't we have no reflection of it on the prototype , but that's because it's only two dimensions , really . D: And there's no way you can represent it on here . A: Yeah , right . D: Y Yeah , so . A: That was 'kay . A: And we discussed that being included . D: Then yes , then I would well it isn't what else would it need for it to be technologically innovative ? B: It Yeah . A: Well we don' have the you know , we can't say channel , and it changes the channel , channel eight . D: And it doesn't cover anything other then T_V_ , so I'd probably give it a three . A: Right . A: Okay . D: Even though it is for just a T_V_ remote it's uh very advanced . D: But it is just a T_V_ remote . A: Yeah . A: I'd go for a three or four on that one , so okay , let's go for a three point five . C: Yeah I go four . B: Three and an half . A: Alright , and the last criteria is it is it um Well , we've covered that with the trendy . C: Squishy and fruity . D: Well yeah , so I'd give it a two . C: It's just trendy , basically . B: It's capable of being squishy and fruity . A: Sure . A: Capable . D: Oh , it's very capable of being squishy and fruity . A: Very capable . C: Okay . A: And it's very important . D: Yeah . A: 'Kay , there we go . D: Okay , next . A: So . A: Next . D: So um our re model slightly resembling a giant delicious cookie appears to be a winner , and uh hopefully we'll sell millions . D: Good job , team . B: How did you get that in there ? D: What ? B: The slightly resembling a giant delicious cookie . D: It it does . A: It does . B: That was good . D: Thanks . A: Very good . A: Alright , let's go back to this No , that's it . A: Hmm . A: Oops . A: Okay , so now uh we're moving on to finance , okay . A: I'm gonna show you an Excel spreadsheet and we're going to fill it in together based on what components we're including in our remote and see if it's under twelve fifty Euro . A: If so , we can proceed , if not , we need to go back to the drawing board a little bit . A: 'Kay ? A: So let me bring that up . A: Here we go . A: Alright . A: Um it's not hand dynamo , it's powered by battery , so we give it a Number of components you plan to use . B: Yep . D: Two . A: Do I just put quantity being one battery , or Yeah . D: Yeah . B: Mm 'kay . A: But if it's a do you wanna go for this is where we need to make a final call on if it's a lithium or do we wanna go triple A_s , 'cause triple A_s we're gonna have t do more than one battery . A: Oh , let's just go for a lithium . A: What do you say ? D: Yeah , let's let's do a lithium . B: Yeah , it's . A: I think uh I think the people who purchase this are gonna be technologically right . D: We're gon that's gon Nologically advanced , yeah . A: Okay , down to the electronics um section . A: We're gonna need this kind , correct , if we do the voice sensor , so one of those . D: Yeah . B: Yep . A: It is a single-curved , so one of those . D: Uh . A: Oh . A: What's that ? A: Yeah , that's correct . D: Yeah . A: 'Kay , down here , case material . C: It's plastic . D: We plastic . A: Plastic . D: And special colour . C: And special colour . A: 'Kay . A: Down here , interface type . A: We're gonna have the integrated scroll scroll wheel . C: No , we don't have the scroll . A: Isn't oh those are just regular buttons . D: But it's Yeah , but i so i But will we w actually we'll need two , won't we ? B: Well , that's the push-button too , right there . C: Buttons . A: This ? B: Integrated scroll-wheel or push-button . B: We're really having just push-button interface . A: Okay , so we can just go um . D: One for the top and then one for the s one e for each side . B: But it that just covers the type of button we're having . B: Because we're not doing a scroll on the side , it's still push-button . C: Oh like the twenty nine means like you have both scrolls and push-buttons . B: Push-button . D: Okay . A: Right I think she's I think what Courtney's talking about is do we need to put two here ? B: But we just have push Yeah . C: But we don't have any scrolls . D: Like because there's like one interface right here and then because it's not gonna be on the same plane when you press the button . D: There's gonna have to be additional signals on the sides . A: Right . D: So is that gonna be an extra one on each side ? B: Okay . A: I don't know , they might put us well , let's just . C: Two interfaces , is that what w should we s say ? B: Let's call it th Okay . A: Two or would it be three ? D: Or three , because of one on each side and one on top . C: Okay , fine . C: Yeah . D: I mean it's fine 'cause it comes out the same as twenty nine . D: Well less than twenty nine even . A: Okay and we're gonna button supplements the buttons are no uh okay . D: They're a special colour . D: Um they're uh they're a special form , 'cause they're indented . A: Are they ? A: Oh , right . C: And then s yeah . D: And , they're a special material . A: Mm . A: Well , we're under cost then . A: Alright . C: We're over ? A: No , we're under . B: Grand . D: We're under . A: Twelve point five is our limit . C: Okay . C: Oh , I see . A: We've got eleven point two . B: So we can go to production . A: Alright . A: We can go to I dunno what I just did . A: Okay . A: Now we're gonna talk about the project process um and whether or not we're satisfied with the whole process and the result . A: Um did we have a lot of room for creativity ? A: Did we have a lot of room for individual leadership , um teamwork , and the means , meaning the technology that we used to produce our little guy there , and if we found any new ideas . A: Now , question is , how do we do this ? B: Go back . D: I think we just discuss it . A: Discuss , sure . B: Previous . A: Alright . A: Who want who would like to go first ? B: We think we got stifled for cri creativity by the company itself , in restricting us only to using a T_V_ remote , initially . C: We didn't have a whiteboard . A: Hmm . C: Yeah . D: Oh that's true . A: Hmm . C: And no internet . D: Yeah . D: No , yeah , that's a good point . D: 'Cause I'd forgotten that that wasn't our decision , yeah . A: And how did you feel about the whole the whole process though ? D: Oh , overall I mean I thought we did a good job like We got to choose basically we had control over minus it being just merely a T_V_ remote we got to choose what we wanted to do with it . A: Right , and we got say over what how technologically advanced it should be and also how fashionable , which I kind of like we yep . D: And we're a fashion forward technology company . A: You know it . B: right . A: Um what about um the teamwork aspect ? A: How did you guys enjoy making the model , the prototype ? C: I think we did well . B: Yeah . A: I think ya' did . A: Did you work well together in there , and 'kay . C: Yep . B: Well , no , there was there was scratching and fighting , but no . D: Minus that one fight . D: Yeah . A: Oh my God , and we've all been a pretty congenial team here , I think . C: Gouges . D: Yeah . A: We hadn't had any ma fallings out . D: I mean minus you guys being wha what is it , the survey , annoying or what is it ? B: Irritating . A: Irritating . D: Irritating , yeah . C: Irritating . D: Wow that's a it's definitely a strong one . A: Okay . B: The means , the whiteboard didn't work . C: And no internet . D: Yeah . A: Yeah . A: I have to knock that one down a couple notches . D: Yeah , and no internet . B: A and our friend here really feels strongly about the internet . C: Misses . C: I do . D: And the digital the digital pens were they were pretty cool . C: There's so much available . C: Like it's information Yeah . A: Yeah , digital pens . B: I really appreciated those , yeah . A: They were fine . D: Yeah they were fun , even though I'm not really sure what I could do with them , but they are awesome . B: The use of the laptops for receiving everything . B: It was wireless too , so . D: Yeah . A: Right , laptops are extremely handy , wireless . D: And these things whoa . A: And that we have a shared network where we can put all of the Big brother . B: And let's not forget the sexy dual microphones everyone gets to wear . D: Yeah . D: And Big Brother . D: Yeah . A: 'Kay , have we found any new ideas through this process ? D: Um we are really gonna sell this . D: Ta-da . A: For something that looks cool and also has what I want it to b do technologically . C: Yeah . A: And that's your right brain taking over , w wanting the artistic , the fashionable , the hip , you know . D: Mm-hmm . A: If we all just went out and bought useful things , I don't think I mean that's not what technology . C: Well , that's why I don't like uh Macs or Apples , just 'cause I look at it , and I know it's probably a very good computer , but I look at it , and I'm taken back to elementary school , 'cause they look the same . A: Mm . C: They look like they did when I was in elementary school , and that's so old-fashioned to me . D: Yeah . D: Yeah , 'cause they're pretty and just like Uh yeah . B: The Toronto district school would only use his Macs with their kids . A: Yeah . C: Exactly , so I associate them with like really low-tech , really cheap , bad Yeah . A: Yeah . A: Just the Mac font bothers me even . A: But I do like iPods , go figure . D: Yeah , no , iPods They want all those words for presentation , even the plugs . A: Yeah . B: Well , i iPods are now quite trendy , and they come in different colours . A: Mm-hmm . A: Colours . A: Exactly . B: Yeah . A: I mean how many people went out and bough a Nokia phone , back when we were like in high school , just so they could get the changeable face plates . D: Oh yeah , everybody . A: Okay . A: Anyway , so that is definitely at work . B: Not me . D: Mine is amber . C: But the my but my one issue is just like the whole it's for T_V_ only . B: I didn't have a phone 'til university . D: Oh . C: I was like who's gonna buy a remote just for the T_V_ unless they've lost theirs . D: Look at it . A: Yeah . D: That is a piece of work . A: Fashionable chic people will . C: You're kidding . D: Wow . C: No , no . D: Marketing Director says yeah . D: Fashionable people will buy it . C: No , marketing has to actually create the desire for it . D: Oh , I will create desire . B: That's okay . B: We can create a commercial where they think that all their needs will be met . B: This will help them find the one . C: Ri They'll be sexy with it . A: Hmm . D: We could have like an Adam and Eve type commercial , and that's the fig-leaf . B: That's right . C: Oh right . D: Mm . D: That'll sell . A: There you go , marketing . C: Let you loose . B: And so the serpent says , use our remote . D: Yeah . A: Alright . C: Yeah , no . D: Yeah . A: Okay , we're gonna wrap this up now . A: Um the costs are within the budget , we evaluated the project , and now we're gonna complete the final questionnaire and meeting summary , and then we're going to have a big giant party , apparently , according to this , so . B: Whoohoo . A: Alright , thank you team , you did a great job , it was lovely working with you . B: Margaritas for everyone . C: Good . D: You too . B: Yay . B: Thanks to the Project Leader .

The User Interface Designer and the Industrial Designer presented the prototype and displayed its gunmetal color, removable casing, buttons, logo, and ergonomic design. The Marketing Expert gave an evaluation of the prototype using the group's initial criteria for the remote. The group decided that enough of their initial ideas and criteria for the remote were satisfied to be able to continue with the project. The Project Manager analyzed the final production cost; the cost was lower than initially projected, at 11.2 Euros. The group decided to use one lithium battery instead of several triple A alkaline batteries. The Project Manager then led a discussion on the project process. The group felt that they worked well together and were pleased with the prototype. They complained, though, that they felt constrained by the management's directives, that they had difficulties using the meeting-room equipment, and that they did not have internet access during the project. All participants were instructed to fill out a final questionnaire. All participants will fill out a final questionnaire. The group decided that the prototype and the final production cost satisfied enough of their initial criteria to able to continue with the project. The group decided to use one lithium battery instead of several triple A alkaline batteries in order to reduce the number of components. The group felt that their options were constrained by the management's directives. The group had problems with some of the meeting-room equipment. The group complained of not having access to the internet while working on the project.

D: . A: Good morning , again . C: One question . B: Yeah . B: Choose a number ? C: Send . C: Submit . D: Yep yep yep yep . A: All set ? C: Mm . D: Mm-hmm . C: Yeah . A: Good . A: Okay . A: Let's see what we can find here . A: Okay . A: A very warm welcome again to everyone . A: Um here we are already at our uh functional design meeting . A: Um and this is what we are going to do . A: The opening , which we are doing now , um and the special note , I'm project manager but on the meetings I'm also the secretary , which means I will make uh minutes as I did of the previous meeting . A: And uh I also put these as fast as possible in the uh project folder , so you can see them and review what we have discussed . A: Um if I'm right , there are three presentations , I guess each one of you has prepared one ? B: Yes . A: Good . A: And um we will also take a look at new project requirements , um if you haven't heard about them yet . A: And then of course we have to take a decision on the remote control functions and we have some more time , forty minutes . A: But I think we will need it . A: Um well I don't know who wants to go first with his presentation . C: I'll go first . C: Okay . D: Yeah . C: I'll go first yeah . B: Well . A: You can go first , okay . D: Well , shall I go first with the users ? B: Well everybody already has his presentation , so you can adjust it . D: I think well okay no problem . A: Is there an order ? A: I haven't And one question , uh your name Denni , is it with a I_E_ E_I_E_ , okay . D: Ja precies , ja precies , ja precies E_I_E_ . C: So . C: Huh ? C: Okay , um Okay , um I wanted to explain the working design of the remote control . A: Thank you . C: It's possibly very handy if you want to uh design one of those . C: Um well so it basically works uh as I uh uh r wrote down uh in this uh little uh summary . C: Uh when you press a button , uh that's when you do pr for example when you uh want to turn up the volume , um a little connection is made uh the the rubber uh button just presses on a on a little print plate uh which uh makes uh uh a connection that uh gives the chips , uh which is uh mounted beneath those uh that plastic of a rubber button . A: Sorry . C: Uh senses that a connection has been made , and know and knows what button you pressed , becau uh for example the the volume up or volume down button . C: Um uh the the chip uh makes a Morse code uh like uh signal which uh then is si uh signalled to uh several transistors which makes uh which sends the signal to a little let . C: You know what a let is ? B: Yeah . C: Okay . C: And that makes uh the the infra-red lights signal which is sent to the television set . C: Uh which has a sensor in it to uh sense uh the signal of the infra-red . C: That's basically uh how it works . C: Um the findings uh uh that I found uh searching up some uh detailed information about the remote controls , are that uh they are very easy to produce , uh it is pis uh it's possible to uh make them in mass production because it is as eas it is as easy as uh printing a page , uh just uh fibreglass plate um is b uh is uh covered with uh some uh coatings and uh uh and chips . C: Uh and the technology's already available , we don't have to find out how remote controls uh have to work or uh how that how uh to make some chips that are possible to uh to to transmit those uh signals . C: Uh I made a little uh uh animation of about how a tran our uh remote controller works . B: Oh right . D: Animation . C: we tel There . B: There is something turning . A: Yeah , it's a little bug it's in the in the smart board . C: Okay . C: Uh well the sub-component , I suppose that you understand what a sub-component is , is f in this example it's the button . C: Uh when it is pressed down , um , the switch is ter is uh is switched on , so with uh the wire is sent to the to the chip in uh co-operation with the battery of course , because to make uh a a signal possible you have to have some sort of uh li uh a d ad uh electronic uh Yes , uh , okay . D: Infrared light . C: Um w after it's being composed by the chip uh the signal uh is transported uh to the infra-red bulb , and from there it signals a Morse code-like signal to the to the b to the bulb in uh in the television set . C: Okay . C: S Uh I wrote down some personal preferences about uh the remote control . C: Of course it is very handy if the remote control is hand held , so you don't have to uh uh wind it up or something , or just is it's it's very light to uh to make uh to use it . C: Uh I personally uh pref prefer that uh it would be p uh come available in the various colours , and uh easy to use buttons . C: But I suppose that the one of the other team members uh uh thought of that uh too . B: Yeah , I've got it there too . C: And it is possible for several designs and um easy to use b uh sorry , easy to use buttons . C: Perhaps soft touch , uh touch screen uh buttons because uh the rubber buttons are always uh uh they uh slightly uh they can be slightly damaged , uh so the numbers on the buttons are not possible uh to read anymore . C: And uh well as I said uh before th uh we can uh make several designs . B: Yeah . C: Okay , well , that's my contribution to this meeting , and uh two of these this meeting . D: To this meeting . A: Okay , thank you . B: Shall I go uh next ? A: Yep . C: So . B: 'Kay . A: Please . B: So . D: Smoking . B: Well uh , my name's , and I looked at uh technical functions design of the remote . B: Uh I did this by uh looking at examples of other remote controls , of how they uh they look , and information from the web that I found . B: Um well what I found was that uh th the actual use of the remote control is to send messages to television set , how you uh d what you described uh just early . B: And this can be all sorts of medsa messages , turn it on , turn it off , uh change the channel , adjust volume , that kind of thing . B: Uh play video , teletext , but also t uh play C_D_ if you use it your C_D_ player the remote control will that one . B: There are some uh examples of remote controls . B: You can see they are very different . B: The one has got all the functions that you could possibly need and an lot of uh buttons etcetera . B: And the other is uh more user friendly , little with big buttons . B: And uh not n all the the the the stuff you can do with it , but uh the the essential stuff is there . B: Um I guess you could better y you should look at a a user centred uh approach , because the customers have to use them and and if they don't think it's usable they won't uh buy it . B: A lot of buttons they may think from I don't need s as much as that . B: Uh , well perf personal preferences is is uh a simple remote , with uh the basic functions that you can need that you could use . B: But uh keep in mind the new functions of T_V_ what we discussed earlier , split screen and uh is that a function that you should have ? B: Because all the T_V_s will have them . B: Or because of only a few and isn't really necessary . B: And then uh make it I would make so that you can could uh use it on more than one appliance . B: If you have one that uh uh does with the vi the the video , it could also work with uh with the stereo , because play is play and stop stop and that sort of thing . B: The shu c you could reuse the buttons so that you don't have to have a lot of buttons for uh anything . B: And it should be a user friendly , clear buttons , and not too much . B: And that is my presentation . A: Okay , thank you . C: Okay . D: 'Kay . D: Check . B: You must still have it open . D: Kijke 'Kay , so . D: We're going to j discuss the functional requirements of the remote , that m that means that functions user n want to have on the remote control , or just Yeah , and the users , actually . D: The methods I I prefer is we're going to look which section of the users we are going to focus a l on more . D: Are the younger people going to buy the remote control or the elderly people ? D: And then tho that section we're going to focus and adjust the remote more to that section than the whole user section . D: Okay . D: Some data . D: Younger people , from sixteen to thir forty five um years are more interested in fj features like L_C_D_ screens , speech recognition e etcetera . D: And we possess about two third of the market from in that range of age . D: The elderly people , from forty five years to sixty five years are not that much interested in features , and we possess less than two third , that's two fifth , of the market share in that area . D: Goed so . C: Hmm . D: 'Kay . D: Findings . D: Fifty percent of the users lose their remote often . D: So we don't have to make it very small , like uh like a mobile phone or something , but some somewhat bi bigger than small , so you don't lose it that much anymore . B: Yeah . D: Seventy five percent of the users also find it ugly , and fif seventy five of the users zap a lot , so the buttons sh should be that small , or shouldn't be that complex because we have to search for the buttons , which one are you going to use . C: Mm . D: Next . D: Important issues about the remote . D: I think it would be better with a personal reference , but okay . D: Remote control has to have to have a low power usage , because s w seventy five percent of the users only zap one time an hour , so the power usage is also one one time an hour , or so , with a high power usage we would use a lot of but batteries . D: The volume button and the channel buttons are the two most important buttons on the remote control , so those they those have to h be find very easily . D: And have to be somewhat like bigger etcetera . D: It has also be have to find easily when the label is gone . D: My colleague also announced it that labels should be scratched off or would be s uh senden okay . C: Mm . B: Hmm . D: So uh if that's k uh if that's the problem , you also have to find it easily on the remote . D: Buttons . D: Like what all colleagues said , have to have to be minimalized . D: or should be covered , or in L_C_D_ screen . D: L_C_D_ screen is easy because we have the L_C_D_ screen , we have the various options . D: Put one option and then you have the all the buttons of that options , so the other options would be gone . D: And you don't see the buttons . D: So L_C_D_ screens should be easy , but an L_C_D_ screen , the problem with the L_ sc L_C_D_ screen is that elderly people fr from forty five to for sixty five years don't use the L_C_D_ screen a lot . D: So we have to that keep that in mind that if you're going to implement L_C_D_ screen , you don't have to make it that hard to learn or to use . C: Uh L_C_D_ screen as in uh touch screen ? D: Yeah , touch screen , yeah . C: Okay . D: The last but not least , younger people are more critical about the features . D: Because they use the remote control often more often , and are more technical than the ol older people . D: And the older people spend more money , and easily on a remote control . B: Mm . C: 'Kay . D: So we have to keep in mind to to focus not a lot not that much on the younger pep younger people , but also somewhat on the elderly people . D: And on my personal preferences , I don't have any mo more time to come with that , but like I said , L_C_D_ screen is easily to use because you have you can implement a lot of buttons in one remote with not that much buttons . D: And it should be easy to use . D: Especially the volume buttons , the channel buttes buttons and the number buttons to zap through the channels . D: And that is it . C: Okay . A: Okay , thank you . B: Oh right . A: Um , well thank you all , huh . A: I dunno uh did everyone receive an email with uh the new project requirements ? B: No . A: No ? A: Well , then I think it's a good thing that I made a separate slide of them so you can all read them . B: Res I did not . C: No . B: Perhaps the rest ? D: Ja , Be television . A: Oh , well not in this presentation . A: Hmm . A: Should be in there . A: Well , I can tell you them uh from my laptop . A: Um teletext does has become outdated since the popularity of the internet . B: Oh . A: So that's uh the first thing we I think we should pay less attention to uh teletext . A: Uh the remote control should only be used for the television , otherwise the project becomes more complex , which endangers the time to market , and of course would make it more costly , I think . A: Um our current customers are within the age group of forty plus , and new product should reach a new market with customers that are younger than forty , and you talked about that before . A: And uh a last point , but also very important , our corporate image should stay recognisable in our products , which means that our uh corporate colour and slogan must be implemented in the new design . A: So we have to keep that in mind . A: Um well uh according to our agenda it's then time to take a decision on the remote control functions . B: Mm . A: So , who has any idea about what should be on it , and what shouldn't ? B: Well you said it should only uh work with one appliance ? B: Or with one uh d che only the T_V_ ? A: Yeah . C: Yeah . A: Only be used for television . B: And the video also , or not uh ? D: Only the television . A: Well it says only for television here , huh . B: Oh . B: Alright . B: Okay . A: Makes it a lot easier , huh ? B: Yeah . C: Mm . D: So yeah , then you can yeah . D: Requirements , no ? D: Functions . A: Mm-hmm . B: Then it should have uh on , off , and uh Yeah . C: Yeah for Standby options , yeah ? D: Yeah , the basics then by a volume , channel , one till two zero numbers on it , oh teletext doesn't have to be ? C: Uh yeah . B: And per perhaps uh No . D: Um other functions . B: Well uh uh yes yes s sh A button where you can uh change from one number to two numbers . D: Yeah I had Yeah , yeah . C: Two s two two digits , oh okay . B: Can you Don't know if that's got a name , but Yeah . C: Yeah I understand what you mean . D: I think it's I think it's easy to implement a button with a s s what which especially do that , because some T_V_s , if you press the t one and then the two , it be between five secs it make twelve , and that's that's not relaxed to user . C: Yeah . C: It makes it twelve , yeah . C: Indeed . B: S Yeah . C: Okay . C: Well , not really And and there are some models that don't uh accommodate that function . C: So d uh wh the Philip's television makes it possible in that indeed to uh press one and then two to make uh the uh tj to reach channel twelve . D: Yeah . D: So that it easy and fast . C: But uh all the television makes uh use of those button where you first press that button and then press two digits to uh to get Uh yeah , think so . D: Yeah . B: Yeah . B: Yeah , so you should have that one on . D: Our main targets' age are ? D: were ? D: Forty five plus , or ? B: Mute misschien also . C: Mm . A: Uh well new product should reach a market with customers that are younger than forty , and now we have current customers uh of forty plus . D: Forties , okay because because younger people as Uh younger people have now , sixteen till to twenty five age , are f eighty one percent interested in L_C_D_ screen . D: From twenty six to thirty five have sixty six percent , and thirty six to forty five , fifty five percent , so I think to um Because on most recog remote controls um the print plate will be broken how much , two years . D: You have to press h very hard to go to the next channel . C: Mm-hmm . A: Mm-hmm . D: With the L_C_D_ screen it's easier because you only have to wipe the screen to uh for fingerprint , and then you can use it again . C: Yeah , we we could yeah . C: But I think that uh that collides with our mission to make it very cheap . C: Because L_C_D_ screens are very expensive . D: Yeah , okay . D: Yeah but a you don't know True . C: A touch screen uh probably uh even more . B: An But , do you But if you would do an L_C_D_ screen do we have don don't you have any buttons ? C: So , true , true . C: But uh Well um is it possible to make an L_C_D_ screen uh , how was the information ? D: Yeah , it only says that this perce percentage like L_C_D_ screen . D: Because , yeah and it says that younger age between sixteen and forty five highly interesting features more critical . C: So perhaps we should we should focus on that L_C_D_ screen . D: And if the only f Yeah , because our target is sixteen to forty five . C: Yeah but uh will we not uh exceed our uh our uh production uh Is it possible to find out , anyway ? D: Yeah you don't know how much it costs . D: Yeah , you don't know how much it costs , the L_C_D_ screen . D: No , I don't have any costs here , I only have percentages . C: You know ? B: Or because if it only directs at the T_V_ , then you only have uh I don't know what you want to do with the L_C_D_ screen . D: Yeah . C: No , an L_C_D_ screen's just like uh like a drawn here . C: Um just uh displays several buttons , for example um if you wanted the minimal uh use b uh buttons , such as channel and volume , you just h uh displays four buttons on the screen and it's possible to p uh press them down , just like a touch screen . B: Yeah ? B: Oh right , so you can Oh , yeah alright . B: So you can adjust which buttons you want on that s screen . D: Yeah , if you want to adjust , like for example , adjust the audio settings , you press audio on the touchscreen and you get the buttons for audio settings , so the other buttons are gone . C: Yeah , we can make it possible to do that , yeah . C: Yeah yeah . B: Yeah alright , oh right . B: Yeah . C: Yeah , yeah . A: So we're going for an L_C_D_ screen ? B: Yeah . D: I think it's the most easier thing , yeah . B: Would be yeah . C: That's my uh Yeah . A: And hoping that when we produce a lot it won't be too expensive . D: No . B: Well we had twelve fifty , I guess , for uh production ? D: Yeah . C: Twelve fifty . B: Yeah . B: I dunno how expensive an L_C_D_ screen is . C: Um . B: Any guesses ? C: Well I suppose wi if the mar if our um if the i if the young people are interested in L_C_D_ screens , we should make 'em . D: Highly . A: Mm-hmm . C: And if that is our d uh market share to uh and our goal to uh deliver those uh remote controls Yeah . B: Yeah . B: But But he also said that we should not only focus on the younger people , but also on the older , and will they use it if it only has an L_C_D_ screen ? D: Yeah , but Um , s forty six to forty five , thirty three percent , and sixty fifty six to sixty five twelve percent . D: But our our our what's it , project requirements are the new products should be reached for new markets , to customers that are younger than forty . B: Oh , so still a little bit people Yeah that's right . B: But you don't want to alienate the other uh But if they also buy it then it's alright . D: No , that not now , but , so Yeah , but market share fro for for forty years and younger is higher than that of sixty five and younger . B: I guess . C: Yeah . B: Yeah . B: Alright . A: Okay , so L_C_D_ it is ? B: An Yes . C: Mm . A: Okay . C: It's treasure . A: And what else ? C: I hope we uh h and let's hope to reach those uh those sales . D: Yeah , i i if it Yeah , if it costs gets too much , too expensive , then yeah , we should be sticking to rubber buttons . B: Yeah . C: Yeah , can you um uh s I think that that they will send you some information about uh the cost of L_C_D_ uh screens . D: N nothing , no costs at all . B: Yeah . C: Uh so if you uh Yeah , so if you uh you receive an email about that , uh can you post it in the or shouldn't we post that in uh our projects mail uh folder . B: But perhaps later , so uh Yeah . D: Yeah , in I think that should yeah I think we all get the costs of everything . B: I don't Well perhaps we should have a backup plan that we would use buttons if it's uh too expensive . C: Because you are the the Marketing uh Expert . D: Yeah , okay , I'll I'll post it . C: I uh Yeah sure , sure . D: Yeah . A: Yeah , okay . A: But for now it's L_C_D_ . D: Okay , L_C_D_ , yeah . B: Yeah . A: Okay . D: Then you have the seventy five percent of users find it r ugly . B: The L_C_D_ ? D: Yeah , and eighty percent of the users would spend more money with a when a remote would look fancy . B: Oh that's a bit of a problem . B: Oh , that's a bit of a problem . C: Mm . D: Tha i l i it'll look fancy with L_C_D_ screen . C: It's looks fancy one yeah , of L_C_D_ screen . B: Yeah , but they don't they don't like it . D: Yeah . A: Yeah . B: They think it's ugly . B: When it has an L_C_D_ screen . D: Yeah , just a the plain remotes , not not specific L_C_D_ remotes . B: Oh , alright , I thought that you said that . D: So Mm-hmm . A: Yeah , and maybe you can make something fancy out of an L_C_D_ remote , because it's new , as far as I know . B: Yeah . D: Yeah , of course . C: Mm yeah . D: And then you have the other thing , that seventy five percent zap a lot , but that's not a f question with the L_C_D_ screen . C: And then not yeah . C: Um . D: Only thing you have to do is wipe the screen off once each time , to get all the fingerprints off it . C: Yeah . B: Yeah . C: Mm . C: Okay ? A: Okay , what else does our remote need ? D: Um Mm-hmm . B: A mute button . A: Mute button . B: I think . D: The most important things on a f on an on an uh remote control are channel selection , volume con selection , and power s power usage . B: And Yeah . C: Yeah . D: And a teletext , but that is not of the question . B: But But shouldn't you put a button of for teletext on the for the people who want to use it ? D: Other things are Sorry ? D: Yeah , it could be . B: Remembering we have got a big remote that you have to fill . D: Yeah . A: Mm-hmm . A: Yeah , and we could make an a a separate menu on the L_C_D_ uh screen for teletext . D: Yeah , teletext . C: Yeah . B: Yeah . C: And there's also a A sh but in a sub sub-menu or something like that . D: And other other less important things are screen settings , audio settings , and channel settings , but Less important . B: Yeah , they are less important , but I think they should be there , or not ? D: Yeah , should be there , but not press Yeah , sub-menu , yeah . C: Uh I think it's also important to uh make it possible to um how do you call it in English , uh , to not use batteries , and use ac uh bat uh batteries to uh to be yeah yeah sure . A: Mm-hmm . B: Like with a with a mouse , you have not , yeah . C: Indeed . C: So uh you can mount uh the the the uh uh the remote control to um to refill the Yeah . D: Yeah , in a breath it's Charted . A: Mm-hmm . B: We should think of the twelve fifty we have but I don't know how much that's going to uh Yeah . D: Yeah , but we don't we don't have any costs now , so Yeah . C: Okay , because i uh when you get an L_C_D_ screen , you run it on batteries , the batteries will be uh empty very soon , very fast . D: Yeah e e power supply is one of the most important things . B: You should Perhaps you should be able to to switch the control off . C: Yeah . B: If you have an L_C_D_ screen that's burns all the time I dunno . C: Yeah , yeah . C: Yeah . B: You shouldn't on and off because that's ver extra , that you have t first you have to turn the remote on , and then you can uh I don't know . A: Mm-hmm . C: Uh And go to standby mode when you don't use it , so that Yeah , automatically . D: Yeah , I think it's it's not that easy because I don't think people will like it who who uh that you have to turn it on first and then use it , so I think it's better when th the T_V_ shuts down , the remote shuts down . B: Nee that's that's uh yeah . B: But then you can't Yeah . D: Yeah . B: Yeah yeah au automac matically , that it yeah . D: Yeah . C: After two minutes or three minutes , something like that . D: After two minutes , yeah two three minutes , yeah . B: Yeah . A: Yeah . A: And maybe a low battery indicator ? C: Yeah . A: On the screen . C: Sure . D: Yeah . D: And then b that uh before an hour when its get again gets empty . C: Yeah . D: Then you have plenty of time to recharge it , of put it in a recharger . C: Mm . D: Charger . A: So we are going for the for the recharger . C: Yeah . D: Yeah , if it's . A: Okay . D: Uh . B: If it's sensible . D: Yeah , because when you're watching T_V_ , you're zapping and you have to put it in a recharger , and I don't think it Yeah , okay , but then we have to be sure that the the the the batteries go hours , six hours , five , six hours , then . B: Yeah . B: Yeah , b when the batteries are low But you'll also forget to put it in , because you throw it on the couch and you don't remember . C: No , when you when you're done with s uh w uh watching your television , you have to put it Yeah sure , of course . D: Yeah , then you have a problem . C: Yeah , but But you also forget to buy batteries , and then you can you can't use it , so I Yeah . B: Yeah . B: That's right . B: Yeah . D: Or we have to be sure that the batteries last couple of days when they're recharged . D: So . B: Well I think the batteries should should w should work a lot longer than a couple of days , or not ? D: Yeah because you have b but you have L_C_D_ screen . B: 'Cause Yeah , that's right , but Yeah . D: High power usage . C: High power user cell , i uh it should be uh a standard move to to put your remote control in the charger when you're done watching television , that's also a a a great advantage because you can't lose it anymore . D: Yes . C: Because you are obliged to uh put it in the charger and not to uh leave it in a couch uh between some cushions . D: True . D: Yeah . D: Yeah . D: True . B: Right . D: Yeah , you made a point there . C: Okay . B: But then you also have to s have somewhere where you can put a remo recharger near your couch because otherwise you have to walk a long way when you twoft want to turn on the T_V_ . A: Yeah , also . D: Yeah , otherwise all your yeah . D: Just a small device . B: Yeah . C: Yeah it hasn't It doesn't have to be big . D: Plug it in , that's it . B: I think everything has it for and I guess . D: Yeah , like a like telephone charger or something . C: Yeah just just a cable , or a even a a a a a charger where you can mount it on . D: Yeah . D: Yeah . C: Something like that , just u Okay . B: Yeah . B: Alright . A: Okay , well I've Yeah , you have some more points . D: It has to be easy to use also , or things . D: Uh market share , speaker re speech recognition . D: I think . C: Functional designs uh for the elderly uh you could make it possible to enlarge the screen , so make it possible to not uh display uh a button at ten points uh , or Yeah but it is uh one of the functions you have to uh specify . D: Also . D: Well I think that this should be standard . D: Large button large buttons . D: Yeah ? D: Okay . C: Because we can look at uh uh perhaps uh forty buttons at a screen , but the elderly only look at two buttons . C: Okay . A: And you said something about speech recognition ? D: Yeah , it says also Yeah . C: Speech recognition ? C: Hello . C: Twelve Euro twelve Euro fifty . B: Yeah , twelve fifty , twelve fifty . D: Twelve . D: That's an also ninety one percent sixteen to twenty five , twenty six to thirty five years , seventy six percent , and thirty six to forty five , thirty five percent . B: So it's pretty big . C: Well , spread it by a big market . D: But then I I I Yeah . A: Even bigger than for L_C_D_ . B: Yeah . B: W I know let's do a speech . C: Well let's leave out all the remote controls and just put a microphone on top of the television to Yeah Yeah . B: Yeah . B: Yeah . D: Yeah . D: Ninety . D: Twenty five . B: You can clap or something . D: channel . C: Turn volume up . B: Yeah . C: Hey , that that's an idea . B: Now you shouldn't say the wrong thing , I dunno . D: Yeah . C: Okay , well that should it has to be remote control , not Yeah . D: Yeah , twelve . B: But they want to talk into the remo remote control , or something , or ? D: Yeah . C: Sure why not why not Yeah , mm . D: Is this only would you would you pay more for speech recognition in a remote control . D: It's the only thing it says . B: Oh , but do we want to implement that , or ? D: I think an L_C_D_ screen should be suf sufficient . C: Yeah . A: But when you look at the percentages Speech recognition scores even higher , huh ? D: Yeah , it says a lot , but No I think I think it's better to have L_ L_C_D_ screen , because in the area of tw thirty six to forty five , we have about thirty percent of the market share in in our hands , and fifty five of those people want L_C_D_ screen and thirty five want speech recognition . C: Perhaps the options should be uh Why not ? A: Yeah , well , maybe because of the cost , but uh nobody knows uh how much uh it will cost uh . C: Why not ? B: Yeah . C: Let's hope uh to have some uh d We should do it . B: I know Mm . D: So I think it's better to keep it with L_C_D_ screen . A: But would it be useful to imple implement both ? D: Yeah , if the costs al allow it . A: On one remote ? B: Well I don't know if that can be done with the cost of twelve fifty . A: Or Yeah , I dunno . D: Nee . B: With that uh Yeah , but how would you like to implement that , that you say volume up , and then it goes up , or ? D: If it should be done , if it could be done , I won't matter . D: Yeah . C: Yeah . C: Sure . C: Yeah . D: Yeah . B: Uh . C: Certain systems already exist , I think . D: Mm-hmm . B: Then you also have to have different languages if we go international . B: Then uh it's y it's yours to do a French and Dutch and English and Yeah , that's right . D: True . C: True , yeah . D: Yeah . D: True . C: Yeah . D: But that should also be with f should be also with L_C_D_ screen . C: This should be uh accommodated with some software , uh , uh . C: Yeah . D: Because then I think in Chinese is different written , volume is different written than um Swahili or something . B: Yeah . C: Right . C: Swahili . B: Yeah you can use icons for the a speaker and uh But if that's better than language for the for the remote . C: Swahili . C: Yeah . D: Ja , well possible . C: Indeed . D: Yeah , yeah yeah yeah . C: Yeah . C: So we want to uh yeah it's international uh okay . B: Then it's Yeah . C: Okay . D: 'Kay , what else ? A: So , no speech recognition ? A: Or Yeah , and then we have different languages . B: Well , if it could be done , we Yeah . D: Yeah , we have to keep Yeah . C: Y it should be done . C: If it could be done , should be done . B: Yeah , that should be uh anything matters . C: That's not so difficult at all , because I already use on several voice operated systems , and they are all possible to uh not all , but Yeah , sure , indeed . A: Okay , just make a separate remote for each uh Okay , so we only do this when we have enough money left . B: Well , you sh you should to adjust the thing . D: I think it's difficult . D: Every language of dialects I think it's very differen difficult . B: Yeah . B: And you have to speak the so that it can understand . D: Yeah . D: I think it can't be implemented , but maybe Yeah , 's an option , yes . B: You could use that n as an option , if you have money left , or something . D: Fifty Euro cents . B: Yeah . B: Let's do speech . D: Yeah . C: For speech recognition . B: Yeah . A: Okay . A: Well I've written down an an on or off button , volume selection , channel selection , uh the digits from one to zero , huh . A: Um or from zero to nine . A: Uh a digits button to switch uh between one and two digits , mute button , a separate menu for teletext , a battery indicator . A: Um we're going to use a docking station and uh probably L_C_D_ and if there's enough money , speech recognition . B: Mm . A: And uh the possibility to uh enlarge buttons or to have large buttons in general . D: Mm , yes . B: Yeah . B: I With uh teletext if it wasn't ver very important , it was but You also now have colours . D: No , but Curved ? B: I don't know if we should implement that . B: Yeah , when you press the red button , you go to page one hundred two , and when you press the I don't know if we should implement that , because it says that teletext not really important , but yeah , the shortcut , and you can't go to sport . C: Uh yeah . D: Um . C: S Shortcuts . C: Uh . D: I think we should we could that we could also implement a audio settings , screen settings and channel settings , but as sub-menus . B: Yeah . C: Mm . D: D Mainly if you turn the uh remote control on , you have to u you have to see from one till zero , channel and volume . D: And if you want to use teletext screen or audio , then you can press it . C: Sh Yeah , just just sub-menu . D: It should be available but not not Yeah . C: Yeah . B: 'Cause it should be there . C: Not directly uh available . D: Yeah . C: Okay . A: Okay , so not too much teletext support , but in a separate menu , and Okay , but no more buttons or functions , or ? D: Yeah . C: Mm . B: So actually it is there but it's just not r ready there . D: Yeah , but s Yeah . C: Directly available . C: So does it confuse uh the user ? B: You'll have to search for it . D: They'd have to be easy to use . C: Uh . C: I'll search um . C: If you want to use teletext , you can push the teletext button and then the options uh become available . B: Yeah . B: Yeah , that's a I guess not . D: The sign of it . D: Uh , no . C: No . D: What else can you do with a television ? B: We've got anon Have got got two examples here , but I don't think there's anything we're missing . A: Aren't we forgetting something very important ? D: Uh play , pause , doesn't n need to be there . B: Well , we don't have the video orders Yeah , you could look here all the the Uh th th th th I don't know , technical functions . D: Yes , so this is your presentation . D: We could check the other remote controls with technical functions . D: Which ones were yours ? D: Techni Ja ja ja ja ja . B: They're a bit small , you can we should stretch them , because I guess we've got them all . A: Ping . D: Technical functions . D: Yeah okay . D: Uh I think I go to have volume , mute but I Yeah . D: Very slow . D: Yeah , the zoom buttons . B: And for a T_V_ ? D: Yeah , b wide screen , high screen , different things you have , yeah different uh Yeah . B: Can you zoom in a T_V_ ? B: Or that you can put 'em on uh on on wide and yeah . B: But that should also be a sub then , a sub uh menu thing . C: Menu . D: Yeah it should be available , but then in separate screen settings or something . B: Yeah , so we should also implement se screen settings . C: Mm . D: Yeah , screen settings , audio settings , teletext settings you have . B: Oh right . B: Yeah . D: Channel settings . B: Yeah , so you can program the Yeah , so the first you see the main , and the other ones you can uh go to uh Yeah . D: So those four , and of course the main . D: Yeah . D: Yeah . D: Like tap screens or something or , I dunno . B: I hope we can do this . D: Something Yeah , if uh No , you don't yu a no you then you don't no ni don't then you don't use it . C: There are a lot of options depending uh on what kind of television you got . C: 'Cause if you don't got a wide screen television you don't need the uh the screen settings uh for uh Yeah and if the television does not support such uh operations Yeah . D: Mm-hmm . B: We don't have to use that top . B: Yeah . D: Yeah . D: So you leave it alone . C: Yeah . D: Yeah . D: Or it could be possible to have a a standard version of the remote , an expanded version . B: Yeah . B: And do we want them in different colours , or And and the buttons , should they have colours ? D: Yeah . D: Colours . D: Yeah . C: Colours I think the main colour of the remote control is uh the colour of the L_C_D_ screen . B: Oh but we don't have any buttons . B: Yeah . C: I Because we don't want a lot a devi yeah a device self s g Okay , so use uh very uh lot of peo Adjust with phones , yes Okay . A: Yeah . D: Yeah , then defines itself . D: Because uh how many percent ? D: Eighty percent ? B: They think it's ugly , right ? D: Would spend more money if it looks fancy . B: Perhaps you can uh make adjustable fronts , like with the telephones . B: You can uh But I don't think that uh Yeah . C: Twelve Euro fifty . C: Well , make it available in different colours , you mean ? C: Sure . D: Yeah . C: Red , white , blue , black . D: Rasta colours . A: And a see-through uh Okay , well that's the signal for las final five minutes . C: Grey . C: Yeah sea view , yes , Simpson's versions and Leave . B: Yeah . D: Yeah , see through version . D: Yeah . D: If you press a button , it turns green . B: Yeah . B: A disco version . B: Five minutes ? A: Um so I have uh the things I just read . A: Um then we have uh separate menus for teletext , screen settings , audio settings , and what else ? C: Yeah . D: Channel settings ? B: Oh yeah , right . A: Channel settings . B: So you can program the T_V_ . D: Yeah . A: Okay . D: Mm . B: Perhaps you should you'd throw them on on in one pile . B: So , options , and then you sub them . D: Yeah . B: Otherwise you have all those teletext , perhaps teletext not , but Yeah , but I Yeah . D: Could be possible . C: Mm . D: Or like uh you have a menu button , you press Yeah , or otherwise you have a menu button , press menu then you have uh main uh menu search uh all the all the settings . A: No , we said teletext also a separate menu . B: Yeah . A: Okay , but we can work that out later , I guess . B: But I don't know . D: Yeah , no problem . A: So we're having a a general menu with the most used functions , uh teletext , screen settings , audio settings , channel settings , and maybe there are options for the remote itself ? D: Yep . A: Like uh large icons or small icons and I don't know what else , but Yeah , but on the L_C_D_ , huh ? D: Um , I think b because we don't have a lot of buttons on the one screen , I think the buttons Yeah , but but or like you have you only have channel button or volume button . C: No . B: Or do we have any buttons ? B: On the remote . B: Which one ? D: Those buttons you can you can Yeah . B: But that's also in the L_C_D_ , right ? A: Right , yeah , okay . D: Yeah , th No , no normal buttons , yeah . B: So we don't have any normal buttons that uh No , alright . D: Maybe only the on and o on and off button . B: Yet on and off is p is perhaps you kno No , no . A: But we don't need a special we don't need a special options menu for the remote itself . C: Uh not button Yeah sure , of course you need uh a settings button , uh or a settings option for the remote control . D: But I don't think Mm , no . A: Okay . B: Oh well , you should be able to set which T_V_ you have . B: If you have if you have uh Yeah . B: But isn't idea to use uh uh what you said , uh normal on and off button for the T_V_ , that you don't have to use a Yeah but but not for the remote but for the T_V_ , that you use But a not as normal button , in the L_C_D_ , yeah . D: No no no , because we we discussed that you could charge it , otherwise is it it jumps to stand-by mode automatically . D: Yeah , but a T_V_ of course , th that's the I think that's a best thing is that to implement that one in the menu with the volume and channel . D: No . A: Well maybe there should be a separate button apart from the L_C_D_ , because you can't turn it on when the L_C_D_ is off . A: So how do you turn the thing on ? A: There has to be a on button on the remote , huh ? B: No you just tap I think . D: Yeah , you tap . C: Just tap it . D: Touch screen , yeah then it's turn turn off , turn on . A: Tap the thing . A: Okay . A: And then the television is on also , or just the remote ? D: No , just the remote . D: A television don't have to be on , that one you can press on , yeah stand-by , then press on remote , press on and then T_V_ should be available . A: Sure . B: But Yeah a yeah . C: Yeah , it should be in standby mode , but A A A normal button on the remote control , or norm ? D: Or not . B: I don't know whether it's handy to have a n a normal on button , a r just uh rubber uh for for T_V_ , so you can turn it on and then you can choose the channel . D: Separate . B: Otherwise you I don't know whether or not that's Yeah , yeah . B: To turn it on . B: Of or you should put it in the L_C_D_ screen . C: Yeah , because uh when you touch the L_C_D_ screen when it is in standby mode , it should pop on . B: Yeah , I have , yeah . A: Okay , well Yeah . C: Wh uh why would it be a a need to have a normal button ? B: Well I I guess if you use the L_C_D_ screen , you first have to search where is the on button , then you uh you you then turn it , and then the T_V_ goes on . B: But if you have a normal on button on the on the remote , then you do the on , and then you search the channel which you want . D: Yeah , but I think the re the remote control , if you press tap the screen , it always should jump to the screen which has the volume button , channel button , and of course of also the on and off button . C: Mm . B: Oh right . C: I think it looks a lot more fancy if you use uh if you don't have any buttons on the s on on remote control . B: Yeah , I think so too . B: Otherwise y wet e k Yeah . D: Yeah . A: So actually we're going to create a a button-less uh remote . B: Yeah . A: No buttons at all . A: Okay , well that's might be a unique selling point , huh for a remote . D: Mm-hmm . B: If we can afford it . A: Okay , well I guess we have to postpone further discussion to uh our next meeting , because we're running out of time . D: Yeah , if we can afford it . D: Yeah . C: Oh , okay Oh . A: Um for now , we're having a lunch break , and then there will be uh half an hour for the uh next share of individual work . A: I will uh write uh minutes , if I can create them out of this . A: And uh put them in the the project documents uh folder . C: Mm . A: And here are the individual actions for the for the other roles . A: And of course specific instructions will be sent to you again by your uh personal coach . B: Alright . A: Luckily as we are . A: Okay , well thank you very much , for now , and uh have a nice lunch , huh ? D: Mm-hmm . B: Lunch . C: Okay . C: Food . B: Should we put this back in our rooms , or uh ? C: Yeah , think so . B: Yeah .

The project manager opened the meeting and then the industrial designer discussed the interior workings of a remote along with his personal preferences for the appearance of a remote. The user interface designer discussed the technical functions of a remote and indicated that a user centered approach to designing the interface would be preferable. The marketing expert discussed the functional requirements of a remote and user tendencies in using remotes. The marketing expert indicated that an ideal remote would include an LCD screen, would not be too small in size, and is easy to use. The project manager briefed the team on some new requirements and led them in a discussion in which the team discussed their target group and made decisions on the appearance and functions of their upcoming product. *NA* The team will not pay any attention to teletext. The remote will only be used for televisions. The product needs to reach a new market with customers under forty. The corporate image must be recognizable in the product. The remote will have buttons within the LCD display for power, volume selection, channel selection, digits from zero to nine, mute, a menu for teletext, a battery indicator, to access double digits, screen settings, channel settings, and audio settings. The remote will feature an LCD screen. The LCD screen will have a separate menu for teletext. The remote will shut down when the television shuts down. The remote will go into standby when idle. The LCD screen will have a low battery indicator. The remote will have a rechargeable battery which comes with a charger. The remote will be capable of speech recognition if there is enough money left in the team's budget. The remote will allow users to have the possibility to enlarge the buttons. The remote will have a general menu with the most used functions. The remote will be button-less. How much an LCD screen costs. If consumers over forty will want a remote with an LCD screen. Whether to include buttons for teletext. What sort of power supply to use since the LCD screen requires a large amount of power. What to do if people forget to recharge the batteries in their remote. Where consumers will place the charger. Whether to implement speech recognition. Whether the remote should feature a regular power button or if the power button should be integrated with the LCD display.

A: . B: I'm sorry to be late . A: Welcome back . A: Welcome back everybody . C: Yeah . C: Thanks . A: So this meeting agenda will be the detailed design meeting . A: And uh opening and uh P_M_s of the meet minutes , uh prototype presentation from uh Christine and uh Agnes . B: Agnes , yes . A: Yes and uh evaluation criteria . A: The finance , it's uh from my side , from the management , and uh production evaluation . A: Then uh closing . A: So we have forty minutes to discuss and uh finalise and close the product and project and to move further , okay , so Okay , let's talk about uh maybe first uh for the prototype . C: Mm , okay . A: So I handle to So shall I go to sorry . C: I've done a presentation , but it pretty much covers work that we've both done , so if I'm missing anything , Christine can just correct me . B: Uh thank you , so you did a PowerPoint presentation , good for you . A: Yep . A: S Okay , let's go to A_M_I_ . C: It's not the biggest PowerPoint presentation in the world , but Three . A: So in two or three or Yeah . C: Um . C: No it's think it's the last one . D: Probably . D: Technical pa I would think . C: No , then this is the la yeah , that one , final design . D: Ha . C: It is named appropriately , you just couldn't see the name . C: Um okay , can I have the mouse ? A: Yes . C: Thanks . C: Alright , so from when we were discussing specifying the case in the last meeting , we decided that we wanted an ergonomic shape , the material that we chose was wood , and uh the colour would be customisable , 'cause you can stain the wood whatever colour . C: Um , so in terms of function , you have to be able to turn the T_V_ on and off , volume and channel control , menu control , voice recognition control , and we've incorporated the L_C_D_ screen on the flip panel as part of the design , if we figure out it's too expensive , well then you just take it off . C: Um , so to unveil our lovely product . C: This is our remote control , with the flip panel as you can see . C: So if you lift up the panel , you can see the lovely yellow L_C_D_ display . C: Um , this is actually hard to do . C: The yellow button you have is the on off button , so it's really big , hard to miss . C: You have the the red um triangles are the toggles for changing the volume . C: So up volume up , down volume down . C: The green are the channel changing . C: S And it's one of those very light , very touchable displays . C: And then you have the numeric pad in the dark blue at the bottom , and on the right-hand side you have the access to the menu on the T_V_ , and on the left-hand side you have the the the ability to turn off the voice recognition . C: So this is pretty much what we had on the white board the last time . A: Mm-hmm . C: So . B: Um and uh I could Yeah the d We haven't um uh specified where the speaker or the microphone will be placed . C: Oh yes . C: Additional feature on the back is that you can have your own customised backing and I suppose you could do the same thing on the flip case on the front . C: So that you can really make this a highly highly customisable remote control . B: That depends on the uh s design of the circuit board inside and uh what room is left um Yes , okay . C: Yeah . A: I think the microphone is on on the top , uh on the middle , the under the flip . B: Uh-huh . A: So that will be the safe , so p any the chip it's not on the chip because you need to have microphone to Yes . B: No , I mean it depends on the design of the circuit board . C: But it shouldn't be under the flip either , because you can have the remote control closed , but you still might want to activate it by voice . A: Uh it's it's Yeah , but uh uh my opinion I think it's better under the flip because whenever you want to uh the talk , okay , so then you can speak then you can close it . A: But if you put it on the on the flip , okay , then uh technical I don't think it's uh feasible , 'cause most of the time you speak then it will be recognised . C: But if you've already got the remote control in your hand you need to open the flip to use the voice , why use the voice , why not just use your hand ? C: I mean the whole point of the voice is that if the remote control is sitting there and I'm too lazy to reach over and pick it up , I can just use my voice . B: Maybe I've got my hand in the popcorn bowl and I'm holding my cup of Coca-Cola in the other hand . C: Yeah . C: And you don't wanna let go of either one . D: I don't wanna say . D: Louder . D: Yeah . C: I mean it doesn't have to be on the flip , it can be on the side somewhere . D: Can also be on the side . A: Yeah , the sides maybe is good . C: Yeah . A: So That's good idea . B: Mm-hmm . C: So , I mean I can pass this around if anyone wants to Yeah . A: Yes . A: So it's maybe good idea . B: Yeah , y better you pass it around with a napkin . D: No , because y you can easily put a microphone on the side that would have no problem would haven't been not be damaged or anything , and it'd be accessible all the time to voice . A: Yes . A: Yeah . C: Yeah , exactly . D: Yeah . A: So it's maybe good idea . A: S s Okay . B: It's um It's um You need to work on the weight a little bit . D: Compliments to the artist . C: Yes . D: Uh . A: S I'm fine , I'm satisfi I'm satisfied . C: And maybe the shape of the buttons , the little egg shapes aren't the most economical , but Yeah . B: We're glad you're satisfied . A: Of course it's it's it's looks more heo heavy , but I think when it's completely maybe it's a less weight . C: I mean this is plasticene . C: There's only so much you can do . A: Yes . C: We could have possibly made it a lot thinner as well . C: But And part of the thing is m a lot of people say that they don't like something that's too light , because they don't feel like they have enough control over it . B: Mm-hmm . C: So I mean maybe this is excessively heavy , but I think it needs to have some weight , it needs to feel like you're still holding something . A: Yep . C: So that's pretty much it for our presentation actually . A: That's your uh prototype model ? C: Yeah . A: Okay , that's good , thank you very much . A: So any comments or uh Okay . D: Well , the prototype is is very well within the design and ideas that we've we've talked about on the previous meetings . D: Now it goes into this next phase as the financial uh marketing uh Well we haven't come to mine yet , so we're gonna have a bit of difference of opinion , yes . A: Yes , that uh So I'll come back to the So evaluation criteria , I think uh that will be good , so then let's come to the finance uh , I have some uh calculations which I made uh as for uh the budget . A: So here you can uh look like uh the energy and uh dynamo and uh kinetic and solar cells . A: Uh it's optional , somewhat optional and Ed wants the chip on print , that's what uh we were talking about that . A: So then we have sample sensor and sample speaker , then uh we have the wood material , then special colour and push button . A: So it's uh actually , our budget was uh twelve point five Euro , but uh it's coming to nine point nine five Euro , so we are under uh below the budget , okay , so still we are saving some money . A: I think it's a good figure . B: Yes , great I I'm surprised . B: Congratulations . A: Than thank you . B: Oh , okay . B: It's gonna cost a long way to c you know , cost a lot of money to market it , is it ? A: So maybe it's for some money we can utilise for our uh marketing , for the sales , okay , and uh It's not . D: Well , it just depends on if we're gonna add a o on this pr provisionary cost analysis , we do not have a L_C_ display . D: L_C_ display is gonna be very expensive , it's gonna be It's not it doesn't say . C: No we do , but it's not filled in . C: It's number thirty . B: Thirty . D: We don't have the price up there , okay , so if we add approximately two to three Euro per remote , now we're up around about twelve , twelve and a half as to what uh the company had initially uh requested . A: Yeah . C: Oh , yeah , yeah , you're right , sorry , yes . A: Yeah . A: Yeah . B: Yeah . A: Yeah . B: So that means we can put the uh the L_C_D_ in , yeah . D: Um Display in . D: But as far as production um I'm putting up a question because we're talking about profit also , and in mine you'll see uh the problem with uh our survey , the p the possibility that how many units can be sold , what percentage of the market , etcetera etcetera because that has to be taken in into consideration . D: Uh this is just production cost , it is not uh advertising cost , it's not transportation cost uh And that will inflate quite a bit the cost of the uh the cost of the unit for the company . A: Yes , so still uh we have twelve point five Euro . A: Yes . A: Yeah , but Yes . A: Yep . C: Um-hmm . D: So to come up with what the company wants is a fifty million Pound profit , we're gonna have to go a long ways . A: Yes . A: This we are talking about one unit , okay , so when it go into the quantity , okay , and the cost will come down . D: Yes . D: Slightly . B: Although customisation , because this is being done , you know , the on on-order basis , it might be uh the the quantity won't m won't uh the circuit board will b you're right , would be in producing quantity , but the cost of the case would uh be fixed at the Uh you got some pretty cheap labour that can do this case for one Euro . A: Yeah . D: It's gonna be very hard to reduce . C: Yes . D: That's not bad . B: That's really that's the cost of the material and lab wow , that's really outstanding . A: Yep . A: Yeah . A: But anyhow , still we are under control , okay , so what uh I will do is I will try to negotiate with the vendors , okay , to get uh the production cost less , okay , so then we can save some money , okay , to put into th our marketing or uh you know the promotions , whatever , okay , so that uh I will look after . A: I will speak to the management and how to get uh you know some more uh cost down . D: If we can go to to my display . D: And we'll come back to yours just to give everybody an idea of the market . A: Yes . D: So now I'm gonna scare everybody out of this project . D: If I'm still here . A: You're in four ? D: Yep . D: The four gives me it's gotta be uh TrendWatch . A: TrendWatch . B: Is this the same one you did before ? D: No . B: Okay . D: It shouldn't be if it's not it's not the right one . C: That's no , I think it's the same one . D: No , no we g no , that's the same one . D: You have to go back and find another one . D: Whatever name it popped up under . D: Uh functional , try functional , it might not be it either , but we'll see . C: Functional . C: It looks like it , there's S Yeah . D: Yep , that's it . D: So we'll go screen by screen . A: Okay . D: Although since uh we need to have some type of idea on a market uh we had independent study that says it this this market has an availability to absorb eight mi eight million units per year . D: Okay ? D: Our internal company evaluation puts it between eight to nine million which is approximately the same as the independent study . A: Yep . D: So if we continue , we'll look at the findings . D: Next screen . D: Which means that uh if we have a target of two million would the company has to take twenty five percent of the market in the first year , which is actually a tremendous amount . A: Mm-hmm . B: Yeah , no kidding . D: No kidding , yeah . B: Mayb maybe they already expected something . D: So , if we put an inflated price of fifty Euro at a production cost that cannot exceed twenty-five Euro , okay , we're already in that that price , okay , with transport , promotion , labour , because we hav gi included the promotion in the cost , transport for the material to the stores or whatever how however we're gonna break this down between our our retailers . A: Yes . C: Um-hmm . D: Twenty-five percent of the market to get to two million units . D: At two million units , we have to have a profit of twenty-five Euro per unit to get to the fifty million unit Eu Euro profit . A: Mm-hmm . A: Yep . D: Okay ? D: So , obviously we w w I just did a run down the evaluation of the form , the fan uh the fancy stylishness of the of the unit , the ease of use , speech recognition , cost , we've gone through these . D: Now , the company must evaluate the feasibility of being able to take enough of the market to justify in production . D: Or we project this over two years , but being that the market changes very very quickly , maybe there's no more interest in buying this thing in eighteen months from now . A: Yes . A: Yep . D: So , now we have to come up with a decision . A: Of course . C: Mm . D: Can the company sell two million units ? A: Yep . D: Can it sell it for fifty Euros ? B: Could could I go to findings ? A: Yep . B: Uh uh um I would uh like to explore the possibility of using um alternative um delivery and sales channel which would be um to use the internet for promotion and ordering and then to drop-ship the p product to the customer's residence . A: Yes . C: I was thinking the same thing , yeah . C: Directly . B: That way you have no storage , you have no um you do have transportation , still have the labour cost , but you don't have the transport to the uh point of sale . C: Um-hmm . A: Yes . C: Yeah . B: The point of sale is online . A: To the agents . C: Yeah . C: You can do a shipping centre somewhere , or strategically place shipping centres to minimise distance costs . B: Right , like Amazon . B: In fact , we should sell through Amazon , don't you think ? A: Yes . A: Or eBay , or Yes . B: Or eBay , yeah . C: Yeah . B: There's an idea . B: Going with um Ah , we we're do you know , selling a unique product uh . A: Yeah , that's a good idea . A: To impro more profit and uh Yeah , yes . D: S Upscale technology . D: Well . C: That actually makes more sense if we're gonna make it so highly customisable , 'cause on the web people can look at the different options they have , see maybe what other people have done , what the range of possibility as , whereas if you're in a store , you can't unless you're a highly imaginative person , you may not really know what it is you want , whereas on the web , if you have a bunch of pictures , it can sort of trigger ideas and Yeah . B: Mm . D: There are several companies that have gone that way . B: Mm . B: Mm-hmm . B: And you can even have an a movie that you can rotate the object and look at the di the only thing that you're missing really is the weight . C: The weight and feel . D: Weight , the feel of the product , but There are several that have gone through with the watches , too . B: Mm . C: Yeah . B: We're getting used to that . B: It's not quite like trying on a shoe , but people are getting used to buying things online that they can't touch before buying . C: Yeah . C: Yeah . D: You can customise a watch , you can see how it is at the f at the end of the production , you can change it uh There's a lot of online that's that is doing this now . C: Mm-hmm . B: Uh-huh . C: Yes . D: And when you're rotating , you'll look behind and look this way uh it's possible to do with this , maybe there's a possibility of selling more than two million units in one year , which could you know , feasibili feasibility uh lower the price of the unit . A: Yeah . C: Mm-hmm . A: We can . B: Great . A: I don't think that's uh not possible , it's uh okay then , l uh let's wait for the production , okay , then uh you can evaluate the product , so how it looks like technically and uh how it look like uh the real . C: What turnaround time do we have ? A: T Oh but Yes it's it's very quick , of course . C: 'Cause I mean production evaluation can be very very quick or very very long . A: It will uh come back in two weeks , okay , it will be ready in two weeks . B: Works for me . A: For evaluation , okay . B: Prototypes , you mean . A: Yes , the prototype uh prototype product evaluation . B: In um We probably should do some market tests uh once we have the prototypes and do some orders and things like that and test-market it . A: Yes . D: Well , obviously . A: Yes . C: Yeah . A: Yes . D: Mm that'd have to be thrown out on the market for people to get an idea , to see get get their I think we pretty much covered everything . A: Yeah . A: So you can take a minimum two weeks to a maximum four weeks . C: Mm-hmm . C: Think minimum two weeks if we're gonna develop prototypes and then try to take them to different places and see how people use it's not a trivial task . A: Yeah . A: Yeah , because we we are not going to do it in uh our factory , okay , so we can give it a product evalua Yes , yes . C: No no . C: We definitely shouldn't do it in our factory . A: So we'll do it in the other place , and I don't think it's take more than four weeks time . A: Or uh Okay , so then the real production we will start once we product evaluation , okay , then uh it's approve from uh the technical team and uh your team , okay , uh from the management , then we can launch in the market . A: Hm ? B: Any outstanding ? A: S Any any other uh questions or uh comments to be discuss ? B: No , I'm go ahead . C: What ab Well I was just wondering about if we're gonna do a product evaluation then what about time for redesign if the users come back and tell us no this is bad , this is bad , we want this done differently . A: Okay , so then uh Okay uh , let's take like this . B: Did you have something ? A: Let's proceed with this model , okay , for the for the marketing direction , okay . A: So no more changes will be made , okay , in this the basic design . A: Okay ? A: So we will introduce m this model and uh let's introduce in the market and let's take the feedback from the customers , then we can uh go for the second generation . B: Second generation . A: Okay . A: There's no end , there's not limit . C: The problem is there might not be a second generation if the first generation flops for some silly reason that we haven't thought of . A: Every every custom Okay . D: Well , then it may not be . A: Well , every customer , okay , they have their own ideas , they have their own test , okay , so there's no end , there's no limit . D: Like people don't like wood . C: No , but there's a difference between releasing a product that has been minimally tested and fine-tuned to suit a general range of requirements versus releasing a product that we think will work but we don't really have anything to back it up . D: very specific . A: Yeah , so that's the reason you are here for uh the design , okay , I hope you made a good design . C: Yes , but I'm not everybody . C: I mean the whole point of user evaluation is to see what real people need . C: We have our own motivations in mind , we have our own ideas in mind , but that doesn't mean that that's what's gonna sell . A: Yeah , but uh see , we ought to take a few considerations , okay , one is the price consideration , one is future consideration , okay , like uh you can eat uh you can all eat more chi I can eat more chilli , okay , so i it's a depends on the individual taste , you know , so we have we have to balance somewhere . C: Yeah , of course . C: I'm just trying to point out that I think that your evaluation and redesign turnaround time is too short well you have no redesign not you personally , but in the project we have no redesign time and Yeah . A: Yes . B: Our project doesn't um Ed , d do you know what season of the year or time of the year is the most important for T_V_ remote control sales ? A: Yeah . D: Hmm . B: Would it be the Christmas season by any chance ? A: The sports time . B: Sports season . D: Right before the Eur the World Cup . B: Which sport season ? A: Football . D: World soccer . B: So so maybe what So I think what we need to do is perhaps to synchronise the final the the launch of a user-tested device with some special event . D: World Cup soccer , they need those things that they have their hands g occupied and they need to be able to talk to the con remote control . A: Football . A: Yes . A: Yes . C: Yeah , that's a good idea . B: And and then um so that gives us a little more time perhaps then we anticipated , because I don't know when the World Cup is , but I'm sure there's gonna be one . D: Or any major sports . B: Or another m major sports event . B: Probably not the um the football games coming up the end of January . B: I think that might be a little too aggressive um , but , so , I'm just ig uh pointing out a uh a strategy to uh do some additional user testing pri and then to launch um at a a major sports event or uh perhaps to uh also And to work with motion pictures . A: Yes . C: Yeah . A: Research . C: Mm-hmm . A: Yep . C: That's actually good place to advertise it too . C: Yeah . B: There might be some motion pictures that are coming out um that are coming out on D_V_D_ that uh they need to have a m special remote control to work with it , so we could maybe work out a campaign with uh with Sony Pictures for example . A: Yes . B: Maybe some management has got uh relationships there we can leverage . C: Mm-hmm . A: Yes , the that of course uh I will convince the management to do that , okay . B: That's great . C: It's just something to to keep in mind , 'cause it's really really important . A: Sure , sure , yes . C: A lot of products have gone out there without being properly user-tested and completely flopped , when in fact it gets re-released a few years down the line with proper testing and it takes off like crazy . B: Disposable diapers is an example of that in fact . C: Really ? B: Yes , it is one of the first consumer products that was launched about thirty years that was a disposable consumer product , and uh people the market hadn't really gotten on to the concept that you could use something and then throw it away , 'cause it wasn't uh but then when they re-launched them thirty years later , they were virtually the same design , but people had gotten the throw-away , you know , paper cups and napki y all kinds of things that they hadn't um so , you're right , timing is very important , but I think we've got a good product . C: That I didn't know . C: Mm-hmm . C: Yeah . A: Yeah . C: Yeah . A: That's the reason Ed is here . A: I think he can promote the the brand value and the product value . B: That's right . B: It's gonna be very important to the company . A: Yes . A: We are behind the scene and he is the front screen , so . C: Yep . D: Yeah , I'm the one who takes the heat . A: He's on the big screen . C: Exactly . B: Good luck , Ed . D: If it's a flop , it's the marketer . B: You look very relaxed , considering h you know , the uh the weight on your shoulders , yeah . D: Yes . D: Yes . D: Stress . A: Okay , so then uh let's come to the closing and uh are the costs within the budget and uh is the product evaluated , okay , so that will uh come soon . D: Celebration . A: Okay for uh but our time being , so thanks for all your efforts and great work and uh great design and uh let's leave it to the Ed for later for once production is over and the meantime let's celebrate . A: So let's meet up uh this evening to hang up for some party . B: Sounds good . A: 'S good . C: Okay . B: Thank you . D: Very good . B: Nice working with you . D: Thank you very much . A: Thank you . C: Thanks . A: Thank you again for all . A: And see you in the evening for drinks . D: Bye-bye . D: Yep , okay , see you later on . C: Bye .

The User Interface Designer presented the prototype of the product to the group. The product featured an LCD display, a flip panel, and a customizable case back. The Project Manager displayed the cost of all of the components, and the group decided that the current budget would not allow the addition of the LCD display. The Project Manager decided to negotiate the cost of production to allow the addition of the display. The Marketing Expert gave a presentation on sales projection and showed that the current projected sales point would probably not allow the project to reach its profit aim. The group also discussed the distribution and promotion of the product on the internet. The User Interface Designer expressed concern that there would not be time under the current plan to make changes to the product resulting from consumer testing; the Project Manager decided that no additional changes would be made. The group then discussed other means of promoting the product: launching the remote at the same time as a large sporting event or DVD release. The Project Manager will negotiate with production companies and with management to decrease the cost of production. He will also present the new promotion plan to management. The Marketing Expert will begin his marketing plan after production has begun. The group will evaluate the product after real units have been produced. The group decided that the LCD display will be included in the design and that the microphone for the remote will be placed on the side of the device. The Project Manager decided to negotiate the cost of production to allow the integration of the display into the design. The group will work with other companies to promote the product and have it released along with other products or with an event, such as a sporting event. The Project Manager decided that no additional changes will be made to the remote. The product evaluation will occur at a later time, after the production of some real units have been produced, rather than evaluating the prototype. The group will have to make many changes to their original budget plans after the final cost analysis showed that their current budget would not cover the cost of all components and that the current price point would not meet the expected profit goal. The group had problems agreeing on the project agenda, if more or less time should have been alotted for user testing and making changes to the design.

A: Good afternoon . B: . B: . B: . B: . B: . A: So Hello . D: Good afternoon . D: Sorry I'm a little late . A: No problem . D: Got stuck in the traffic . A: Okay . A: That's possible on uh this time of day . A: Starts at three o'clock . A: Uh Uh , let me see . D: Yeah . A: Our fourth and last meeting . A: There he is . A: Yes . A: Okay this our last meeting . A: In this meeting we will discuss our final design . A: And we will do some evaluation about the , not only the product , but also the project . A: And then we're going to close the project today as well . A: So after this you will be uh free to go and uh spend all your money . A: And this uh design , detailed design meeting uh we will discuss uh the look-and-feel of the design , the usability interface design , and we will do the product evaluation . A: Um , in order to do that we have this agenda . A: We'll have the prototype presentation first . A: Then we will set up some evaluation cri um criteria . A: Then we will look at the finance . A: Uh we will have to see if everything we wanna do is also possible within our budget . A: Because everything costs money , and the more functions you wanna have the more money it will cost . A: So we have to see if it fits within the twelve and a half Euro per remote . A: But we will see that later . A: Then we will do the project uh evaluation , and the closing after that . A: We've got forty minutes . A: So we will be finished at half past three . A: But first um we will do the this is prototype presentation . A: So , if some yeah if somebody wants step forward . C: Okay . C: Well this is what me and Richard came up with . C: The default spot for the on-off button . C: The mute button just below that . C: Then there's the volume and channel selectors . C: Simple plus-minus button . C: Uh we thought of a help button . C: If you hold it and you press another button , uh the help goes to the L_C_D_ screen . C: Then there's the zero to one to zero buttons . C: A button for teletext . C: A button for the subtitles . C: And the company logo . C: So it's rather simple prototype . C: And uh we'll have to see from testing uh how the users take it . A: Okay . D: Um , is this the moment where we ask or can ask questions about the functionality ? B: So Yeah . C: Sure uh just pop in at any time . B: Yeah . D: Um , when you're in teletext there usually are buttons where you just you just press it and you g go to the next teletext page . B: Uh , that's just uh the normal uh as th as the normal uh remote controls uh So um You put it uh you um came in uh page uh one hundred . B: Now you can use the normal uh one to zero buttons . D: Mm-hmm . B: And you But you can also uh use the um button th for uh changing the the channel . B: S so uh the shifting uh button . D: Okay . B: Uh for uh yeah shif shifting up in uh on t on t uh teletext , and shifting uh down . B: So Oh yeah ? D: Okay . D: Um Yeah . A: Okay . A: Uh but um I thought in a few meetings earlier we uh uh tried to keep it uh simple . A: Uh just a few buttons and large buttons . A: But uh I think these are altogether quite a quite a few buttons . A: So I'm wondering if we if we neely really need all of those buttons . C: I think if you look at most controls , they've got more buttons than this . A: That's right . C: And well the on-off button , it's it's a necessity . B: Yeah . C: You can't drop that one . B: Yeah . A: Yeah . C: The volume and channel buttons , you need you obviously need those those . A: Yeah . C: The mute button could be replaced uh by pressing the volume-down button twice . C: So we could cancel that one . C: I think the help button really is necessary because there's no other way to know when someone wants to know what a button does . B: Yeah yeah . A: Mm . B: Uh , or you can build in uh when you press uh one button uh uh Yeah . A: Long time . A: Yeah . A: If you put Yeah . B: But m Yeah . B: We disc discuss that already . B: But uh we think uh old people uh don't know that uh option . B: So uh they just put in uh put press uh the button and uh And uh Oh . A: Okay . C: Well , you can't leave out the number buttons I guess . A: Yeah . C: And Yeah . A: Uh teletext and subtitles are yeah necessary . D: Yeah . A: Okay . C: So it's rather basic already . D: Yeah . D: Think so . D: That's what I pointed out earlier . D: If you just make a control for just the T_V_ there's just not much to gain here . B: Yeah . A: Yep . A: Okay . A: So we had somebody about th interfa Something about the design of the buttons there ? C: Yeah , they're It's rather hard to draw on the white-board . B: Yeah . A: Just n normal plain buttons . B: Yeah , it Yeah yeah . C: But they're supposed to be equal sized , round , with a with a little logo on it for the for the volume , the the triangle and stuff . A: Yeah . B: Just to recognise it , so uh Uh yeah and now we don't need uh LEDs or um Y uh s some uh remote controls uh do it also , but um uh because we use the little display we don't uh have to use it . A: 'Kay . C: Just for recognition . A: No . A: No . B: Uh so Nay . A: Yeah . A: Okay . C: So and for the materials we've just chosen for rubber buttons . C: With a a different colour than the case . A: Yep . C: So they jump out . A: Okay . C: And uh that's about it . A: That's nice . A: Then because we only have thirty minutes left , I will move on to the finance part , which is pretty exciting , to see if it's all possible what we wanna do . A: And I can tell you that we're going to have a pretty hard time producing this for twelve and a half Euros . B: Mm . A: If we see I don't know if I've filled in correctly , so just correct me if you see uh something wrong . A: I counted two batteries . A: But maybe we can also use one . A: I don't know if it's possible . D: Since it rechargeable . A: It's rechargeable . A: That's right . B: Yeah we can u just uh 'Kay . A: Okay . A: That's two Euros off . A: We need the advanced chip . A: So there's not much to uh to save there . C: Yep . A: Here we have the single curves . A: Uh we can see that the difference between uncurved and the single curved is one Euro . B: Mm . A: Um , I don't know , but I think the single curved is good for design , and also for the display to have a prominent place on the remote control . B: Yeah . C: Yes . A: I think we have to keep that . B: Yeah . A: Then we have the case material supplements . A: It's plastic . A: It's the cheapest one we need . A: So that's uh not much to save either . A: But then the biggest costs are the buttons . A: So maybe we really should try to discard some buttons to uh keep our costs low . B: Okay . B: Yeah . A: Because you have to we will have to get the twelve and a half Euros at the end . A: Um , so if we Let's fir first count the buttons we have now . B: Uh Sixteen , I believe so . A: Because I Sixteen . A: Nah , that will be even more then . A: Eighteen Euros . A: So , seventeen . B: Uh seventeen . D: Um Damn . B: Uh with the help button . A: Okay , including the help ? C: Yep . B: Yeah . A: Yeah . A: Uh seventeen . A: I think we can uh discard the help and the mute button uh by pressing down volume long , or pressing down a a number long . C: Yep . A: That saves us uh one Euro already . A: 'Cause then we have got fifteen I think ? C: Yeah . D: Wouldn't Yeah . A: Fifteen buttons . D: No . D: That wouldn't be an option . A: And this is No those are one , I think . D: Uh , d I assume you'd count the volume and channel thingies for two buttons each , right ? B: Yeah . D: Well , think actually there're two buttons , aren't they ? B: Where did uh Uh , it's just one button . B: But , um Yeah . B: There were uh two uh for one big button . B: But they are uh more expensive than the small ones . B: Uh , yeah . A: Yeah but th it's not stated in this files . B: So It's just a . A: So maybe we can we can even make one button with the volume and the channel in one , by pressing That's possibility as well . D: Well I was thinking , maybe you could just integrate three of those numbers to one button . D: That would cut the cost . A: So And it's good for the design as well . A: So you can make Uh let's see . A: If you make this Looks a bit like uh a cross . A: Plus . A: Min . B: But I don't don't know if if it's cheaper . A: Uh s yeah channel . B: So uh , we've still got four buttons , but just um So You got uh not not a butt button itself , but uh on the um Yeah . A: Yeah w Yeah th I think they count uh the materials . A: Yeah on the chip there . B: On the chip you've got still uh four uh four buttons . A: Yeah . C: Yeah . D: Mm-hmm . A: That's right . A: That's right . B: So Yeah , but . D: Yeah . A: But I think because we have the advanced chip we can just count this as one button . A: But No but I think Yeah . D: But , I think this really is four buttons anyhow . C: Yes . A: Maybe it is , but then it seems to me that it's impossible to get the twelve and a half Euros . A: Also the L_C_ display , I think it's , I think it's too expensive for the display we use . D: Yes . C: Uh that's that's a big cost . A: I think they uh try t That's right , but what's the big advantage of our remote then ? C: If we leave out the display we can also save money on the chip . D: Only the docking station , I guess . A: Yeah . C: Which isn't the the docking station isn't even in this c s schematic . A: No . C: So it's not even taken into the price . A: That's extra . A: That's extra . A: That's right . D: Maybe we should to a different supplier . A: That's an option . A: Poland . A: Something . D: Yeah . A: Polish supplier . A: Don't you think we can , if we can count this as v as one button , and integrate th uh these buttons in three , then we save a lot of money as well . C: We we could save money on it . C: But would it make the remote more usable for elderly people ? D: Yeah , that's what I'm wondering . C: My mother can't even send send an S_M_S_ message . C: So Yeah . A: Yeah . A: That's a point . D: Um Well , since the market research indicated that older people spend their money easier , more easy , maybe it's feasible to just put the price of the remote up a little . B: Are we gonna buy a um a remote control uh when you can uh use it ? B: So um Yeah . B: We m uh we must um stay below the um below um twelve uh fifty or Can't uh go um Nay . A: Yep . A: No . D: Especially since we have those nice features . A: Yeah but uh we have to stick to the twelve and a half Euros . A: We don't have any more budget to develop it . C: The margin will get too small . B: Is it impossible to But it is possible to make one uh for uh twelve fifty . C: Yeah . A: Yeah . A: So It is . B: I don't think so . A: If you leave out the L_C_ display . D: It would be a be a pretty rigid one . B: S Yeah . A: And if you use less buttons . A: Say Or you can take the single chip . C: Ten . B: But , you can't use uh Yeah . A: There it is . B: But we want to make a uh so uh uh fancy and a good uh Yeah . A: But then w Good looking . B: Uh , wi with n Oh , with uh attractive uh o options . A: Yeah . B: So uh , you can stay uh below uh twelve fifty . B: So Scroll-wheel's one . A: I think it's uh difficult as well , but Or we can leave out the ten buttons and take one scroll wheel for the programme numbers . D: Or b Basically becoming a choice between like either a good remote and a higher production cost , or just any other remote control . C: No remote . A: Then w Because then we save ten buttons . C: That's We're getting closer . B: No , it Yeah . A: Then we have five and one . A: And and see . A: If we have this one and we've got the advanced W uh , we're getting close . B: Yeah . D: But how does scroll-wheel work here ? A: Then you will Or maybe you can um scroll . A: If you scroll you will see the numbers on the L_C_D_ display . A: Until you've got the right number , then you push it . C: Yeah . D: That would bring up the price of the scroll-wheel also . A: Alright . D: Integrated scroll-wheel push-button . A: It's gotta scroll and push . B: Mm . A: Okay but then you you can push uh some other button as well . D: But Yeah . C: You could just not scroll for a half a second . A: Yeah . C: So you won't need a button . A: That's right . A: So if you scroll to a number and then you wait a half second , then it g turns to that channel . D: I think that would be like the end of our usability . B: D yeah . A: But it would definitely crop cost , a lot . D: Yeah , but Well , think it's pretty much the teletext subtitles are right now you just push the teletext button , go to page eight eight eight , and teletext disappears . A: And we need the battery . A: And the regular chip is not possible ? A: It has to be advanced ? C: If you want to use an L_C_D_ screen you you need an advanced chip , yes . A: It has to be advanced . B: Hmm . A: Yeah . A: Okay . A: And we can save a Euro by a flat design . A: That's an option we can Then we're almost there . C: Yep . B: Ja ja . C: Yeah if you v could just leave out one more button . A: Yeah . A: So if we Yeah but I think that's That is a big advantage , if we're But Can we use can't we integrate the teletext and the subtitles in one button ? B: Yeah , or we have to uh skip the subtitle uh button . C: Yeah . B: So Yeah Yeah it's a big advantage . B: But um , it's Uh , yeah . C: I think so . C: Yeah . A: If you push it three times ? B: Yeah . A: Yeah . B: Yeah . D: But the subtitles stay there . B: But if you push the teletext button twice It's uh One m uh one b uh , a few buttons . D: I think that's the case on most Well , that could be just uh like the scroll to eight , click , scroll to eight , click , scroll to eight , click . C: What if you have to scroll to page eighty eight ? C: Eight hundred eighty eight . A: Ah that's not really that No . C: Yeah . C: Okay . D: But then again that would be d j just pretty much not an option for older people , who don't even know what a scroll-wheel is . C: No . B: Yeah . D: Holding a remote with which they expect to have like ten buttons for the numbers one to zero . D: With only five buttons on it . D: And a scroll-wheel . A: I think if you make a good advertisement uh on television and in the in the guide , you can explain to the people how to use the scroll wheel . A: If you just make it real simple . A: Because it saves it saves a lot of money . A: And we can keep our L_C_D_ screen , which can provide extra information . A: How to use the scroll wheel . A: How to use the other bu buttons as subtitles . D: True . D: True . B: Hmm . A: And it's good for the innovative design as well . A: If you would erase these . A: Mm eraser ? A: And we put uh Looks a bit odd maybe . D: That's a pretty big scroll wheel . A: That is Something like that . A: Then , yeah . A: We've got the scroll-wheel . A: One , two , three , four , five buttons , if we erase this one . A: And these are two buttons then . C: We could make two buttons out of that . C: And just um If you press the volume button you can control the volume with the scroll-wheel . A: Yeah . C: So that would save two buttons . C: If you do the same for the channel . A: Yeah . A: That's really a good good idea , I think . A: And it will make the use of the scroll wheel uh more obvious indeed . C: More obvious . A: So we make one for the volume , one for the channel . A: Plus scroll . C: So if we Yeah . A: That's right . A: So we've got one , two , three . A: Yeah , we can leave the teletext in if we want . B: Yeah . A: That's m that's better . C: So If we leave out all those buttons , perhaps you can go with the flat flat case . D: So this is five buttons . C: And make it smaller overall . C: So if you put the the volume and channel buttons on the same height as the on-off button , the screen right behi under that , than the scroll button you get a a much smaller remote . A: Y yeah . A: Mm yeah . A: Uh yeah , and then you can That's right . B: Uh yeah . C: And it sh Yeah ? A: So we can decrease this one to four buttons . D: Right now we have five . B: But uh , you can make a f quite a big uh remote remote control for uh just the same price as a small one . A: Yeah . B: Just uh you only have to pay for the double curved or single curved . A: That's no problem . B: It uh it's a bit uh . A: Yeah . A: Yeah . A: It's uh it's more the moulds in which they are being made , I think . A: Single curved is really easy to just fill in . D: Mm . A: And cases come right out of the machine . A: And single curved you have to have a different uh different machine , than a flat one . A: I think this is a really easy one . A: Um , what does everybody think about a flat or a single curved design ? A: Freek , what do you think ? D: Well , I still think we should go for the single curve design . C: Yeah . D: But then again , all these changes are not really okay with me . C: Richard's argument was very good . B: Yeah . A: Yeah . C: Yeah . A: Yep . D: But since we just have to . A: We have to cut costs . B: Yeah . A: Yeah . A: Yeah I'm ag Ask for more money . D: I'd rather just go to the board and get us to spend eighteen dollars a a remote . A: Yeah . A: Yeah . A: I am agreeing with the usability . D: Or do some market research and see what the options are . A: Yeah . A: Yeah . A: But th um I think we can then keep the single curved one . A: Just to express our L_C_D_ screen a bit more . C: Yep . D: Yeah . A: So people will use it more , and especially for the help functions , it will be good if we have scroll bar , scroll button . B: Yeah . A: It will be necessary to have good help function , as well . A: So this is scroll . A: I think it was better to have this price list a bit earlier . A: Before we went on to the to the whole design . D: Yes . D: Definitely . B: The th No . A: But I'm glad we could make a bit . D: Yeah . A: It's pretty different , if you saw the last one than this one . D: It's pretty different . D: But this is not really like for the group we were making our remote . D: This will really require a lot of marketing to get this to sell . A: Yeah . A: It will . A: Yeah . D: 'Cause if older people like familiar forms and familiar stuff . B: But um But they know the scroll-buttons from uh old radios . D: This is not familiar for them . A: No , but I think I think the most That's right . D: So we're gonna have to do a lotta convincing them . B: Uh they cal also uh buttons like that for uh changing uh channels . D: Yeah . B: So maybe it's uh Yeah . A: We can let l We can stick it out , a bit . A: Like a old old buttons . B: Yeah . A: Maybe that's recognisable for them as well . B: Yeah . A: Yeah . A: That's a good one . A: So , I'm afraid we have to move on . A: And it's uh it's b uh less frightening , I think . A: If they see this design they think oh , there are only five buttons , and uh But we will see . B: Yeah . D: That's true . D: Might uh might be confusing too . A: Yeah . A: That's definitely right . D: They'd be like , what ? B: Mm-hmm . D: Only five buttons ? A: Yeah . B: But very special , so uh No . A: I would buy it . D: Yeah . D: But you're not sixty . A: That's right . A: I would buy it if I was six . A: No I don't know . A: What it costs under twelve and a half Euros ? A: No ? A: Uh , yes they are . A: No . A: But we can go on with the project evaluation . D: Mm-hmm . A: Let's see . A: I can sit down I think . A: We still have fifteen minutes left , so we're nice on schedule . C: Yeah . A: Um , the project process . D: So um , I like set up all these criteria . D: And evaluation of the thingy . A: Evaluation criteria . A: That's right . A: That was the the point I forgot . A: I should There we are . A: Evaluation criteria . D: Thank you . A: Go ahead . A: We've got five minutes I think for those criteria . D: Five more minutes ? A: No we've got fifteen minutes but Uh yes . D: Okay . A: What ? D: 'Kay so I did some literature study study , and analysis of the requirements we set up earlier . A: Uh yeah . D: Translated it into criteria , which would be these . D: Um , is the remote fancy ? D: The shape , look and feel . D: Innovative ? D: What new functions are there ? D: Uh , easy to use ? D: Uh , learnability is a very important factor here . D: Uh , is it functional ? D: Are there not too many functions uh among the functions ? D: And are the those functions that are there , are they useful ? D: And the cost . D: The target group . D: Is the remote really for the group we're making it for ? D: And recognability . D: If our company is If it is easily recognisable that our company made it ? D: And So we're supposed to evaluate it right now . A: Okay . D: Let's see . D: Oh I have to say this was a little hard , because the minutes of our last meeting were not here . A: Yeah , that's because my pen failed to upload his data . B: Mm . D: Okay . B: Yeah ? A: I tried to but it's uh it's giving errors by downloading the software . D: Interesting . D: So Is the design fancy , on a scale of one to seven ? B: Mm . B: 'Kay . A: I think it's fancy . C: Six . A: Yeah . B: Uh six . D: We all go for six ? B: Yeah . A: Six . D: Good . D: Um , is the design innovative ? A: Very . B: Mm . D: I think so , with our L_C_D_ screen , docking station , scroll-buttons . B: Sh Yeah . A: Subtitles , buttons . A: Yeah . C: Yeah . A: Seven . D: Seven ? A: Yeah . A: So we've got twenty cents for our docking station , huh ? D: Should be do-able . A: Yeah . A: That's right . D: Is the design easy to use ? B: Mm . B: Not really . A: That's a bit dodgy . D: Well Would be for us . D: But I'd go for four , too . B: For old people I I W Yeah . A: I would say four . C: Four or five . A: Four or five between . C: Yes . B: Four . A: Between four or five . B: Yeah . A: Yeah . A: Is it functional ? D: Is the design functional ? D: Um , do we have all functions that we want to include ? A: Yes . B: N Yeah . D: I think we do . D: Do we have too many functions ? C: No . A: No . B: No . D: I don't think so . D: It's pretty slim . A: Think it's uh seven . D: Seven . D: Oh , and do we um take care of the biggest frustrations of the remote control ? D: Like it getting lost and R_S_I_ influences ? B: Mm m Yeah . C: Mm , we haven't thought of that one . A: It was . D: Think we do . A: I had them worked out . A: Mm . A: They are ugly , not very functional , and getting lost . D: Are the production costs within the preset limits ? D: Well they are now . A: Yeah . D: Does the design fit the group of focus ? C: I think that's a three . B: Mm , th yeah . D: Yeah . A: No I think with our new radio button , I think it's uh I think it's better . D: I think it doesn't . B: Yeah . B: Uh We have to test it s But Uh , yeah , true . D: I don't know . C: I still I think it's too m too fancy . D: I think I think a radio button is not exactly what older people expect to have a remote control . A: I think it Yeah . C: Too too flashy . A: I would give it a four . D: I'm not sure . D: I think I'd go for two . B: I go for three . B: So Yeah yeah . A: Then we have to do the three . A: It's the Yes it is . D: 'Kay . D: Is the company company recognisable ? D: Well , we have the logo there . A: Yeah . D: So Yeah . A: And they wanna put fashion in their products . A: Uh in the slogan of the company . A: And we have the removable front cases . B: Yeah . A: So , I think it's very recognisable . A: Yep . D: So that will be this . D: I was also supposed to calculate the score , but thought we would have another private thingy after this . A: We've got a calculate it . A: Mm ? C: Twendag sieven an twendag . D: Is this Like after this , are we done ? D: Or We're gonna go to our other room again . A: N We've gonna We're going to evaluate it . D: Well , anyhow . D: These are seven factors times seven is forty something . D: Two ? D: No . D: Nine ? A: Forty nine . D: Uh , minus one . D: Minus three , minus four . D: Minus four . D: So that would be minus eight . D: Forty one out of forty nine . A: Forty one . A: That's Around eighty percent . D: Okay . A: What is it ? D: Guess I'll just type that in on the bottom here . A: That's eighty four percent . A: I think that's a pretty nice score . B: Hmm . C: Yeah . B: Yeah . D: Hmm . D: 'Kay . D: So that will be the evaluation . A: Okay . A: Thank you . A: So , that brings us to the project evaluation . A: Yep . A: Thank you . A: Project process . A: Did we move through the right phases , you think ? A: Along the process ? C: Yes . B: Yeah . B: But it Yeah . D: Think we should have a should have had the finance thingy a lot earlier . A: That's right . D: In the design phase . A: So lack of information about prices . D: Yeah . C: Yeah . B: Yeah . C: That's true . D: Definitely . A: Okay . A: Uh Okay . A: Satisfaction . A: Was there room for creativity ? D: No . A: No ? D: Not too much . D: No . A: It's because of the finance sheet . B: Yeah . A: Yeah . C: Yeah , there w there was enough room , but the finance uh Yes . D: Yeah , true . D: But And I would've liked to go for the younger users also . A: The room was Yeah . B: Yeah . D: And just to be able to access internet and get something of your own . B: Mm . A: Restrictions . A: Internet access . A: 'Kay . A: Leadership . A: Was it clear what everybody had to do uh according to their roles and functions ? A: Yeah ? D: Yeah . B: Yeah . A: Teamwork ? A: Did it work out ? B: So Yeah . A: Working together ? A: Also , you two of you with the uh last phase ? C: Yes , was okay . A: Nice . C: The tasks are very structured , so you can just do step by step and it's very easy . B: Mm-hmm . D: Mm-hmm . A: tasks . A: Okay . A: Were the means sufficient for the tasks uh we had to do ? A: Or were they too much ? C: Well , the smart-board , the d d drawing is just a pain in the ass , but The digital the digital pen is very nice . B: Mm . A: Smart-board . B: Yeah . A: If it wants to download its uh data . D: Yeah . B: But Uh Yeah . C: Yes . D: Yeah . C: Yeah . A: Failed download . A: Smart-board was irritating . A: So you rather wanted to have a flip-over ? A: Or something else ? C: A flip-over or a more precise uh digit Yes . B: A flipper's uh easier , so Yeah . D: Yeah . A: Faster as well , I think . A: Yeah . A: Flip-over . B: But if you want to share uh of uh when you make um a picture like this uh on the presentation , it's easier to uh share it with uh other people . B: Uh so uh you can sh save it uh and uh put it on the internet , or uh uh in shared f uh folder or uh sh uh shared directory . A: Yeah . D: Yeah , I tried to open the file on my laptop , but not possible . B: So So Yeah ? C: No . B: No ? C: Didn't work . A: Uh you need a smart board uh application I think . D: Yeah . B: T can uh can you export it uh like a Yeah . A: But I think you can Yeah . A: Should be possible . D: no . A: Yeah you can export it as image . A: Must Yeah must be So the sharing of the information was uh was okay ? D: Should've done that then . D: Pen is here . C: Yes . A: Uh , network . B: Uh . A: Yeah , pen is here on the table . B: Uh , yeah . B: So you can Uh It's possible . A: Yeah . D: Mm . A: It's possible . D: Yeah . A: Okay . B: Okay . A: That's nice . A: Have we found new ideas for having this kind of meetings ? A: Or Yeah . B: Um , yeah maybe um uh when we n uh just uh give the numbers of of uh Uh uh o one of uh out of s uh sev Um it's uh easier to uh to do the th things that are like that on a computer . A: Yeah . B: Uh , so uh just l uh like uh at u university uh So Yeah . A: So Yeah . A: So everybody puts his own score . D: Mm-hmm . A: And then it mediates the score , and you can get one Yeah . D: Yeah . B: Yeah . C: Yeah . A: That's better . A: So that's uh How do we call ? A: Evaluation criteria . A: Okay . A: Mm , any more ideas ? A: Or questions about the project ? A: Or about the product ? B: Mm . A: Because I think then that we get to our last sheet . A: Are the costs within the budget ? B: Mm yeah . A: Yeah . D: They are . C: Considering we are not going to make a docking station . A: Do we Docking station . A: That's a good point . A: But maybe because of the docking station the price of the remote can also be a little bit higher ? D: Yeah . A: Uh and I think you can compensate that as well . C: Perhaps . B: Mm . A: So I think that shouldn't be the biggest problem , because it's very cheap to make as well . C: Mm-hmm . B: Yeah . A: Do we think we gonna get the twelve and a half million ? A: Or what was it ? D: Fifty grand . A: Fifteen fifteen million . A: I think we will . A: If we gonna export this product . A: It's innovative . D: Yeah . A: Especially in America . A: People are pretty decadent . B: Yeah . B: Mm . A: Sometimes . D: Yeah , still I think I mean if we're n gonna make a scroll-button anyway it'd be more for the younger people than for the older people . B: Yeah . A: You can do more . A: Yeah . B: Ah . D: So maybe we should just re-focus . A: Just put it on the market for everybody . A: You can you can change markets where by changing the front covers . B: Ah . D: Or specifically for younger people . B: Ah . A: That's one thing you can change it with . D: That's true . A: So you can also try to uh reach the younger people by uh putting fancy covers on on the market . A: Just as a test . A: See how it works . A: That's I think a good advantage . D: Yeah , I think then it would be way more uh popular with younger people than it is , than would be with older people . A: Yeah . D: Even if it were their covers . B: Hmm . A: Uh , uh then I think we can have our little celebration , right now . D: But Party party . A: That's it . A: Yeah . A: I think we still have to fit in one more questionnaire . B: Where's the champagne ? D: 'Kay . A: I think . A: I don't know . A: I didn't get a message from the from ending of the Oh I think I have one now . B: Uh , I believe y uh Okay . D: Oh you did . A: Five more minutes ? A: Oh that's nice . A: Then we still have some questions . A: If somebody has some questions they can ask them now . A: Or we can put these in the project folder as well . D: Mm-hmm . A: Maybe that's Export as picture , I think . B: Yeah . D: Yeah . B: Yeah . A: Hmm . A: This is another network , I guess . A: Does somebody see the project folder ? A: I don't . A: Hmm . A: My Documents . B: Uh maybe uh they will save it . B: So uh Okay . A: Yeah , I'll just put it in My Documents and uh That's okay . D: Yeah , it probably will . A: Okay . A: I think I'm going to make our final presentation now . D: Oh yeah , you're supposed to make a final Are we supposed to go into our own rooms again ? A: And then I will be back in about ten minutes to show you the final presentation . C: Okay . A: Summary of the project . B: Uh maybe we have to fill uh another questionnaire . A: Yeah . A: Questionnaire . B: So uh Yeah . A: I think you all get a questionnaire in in your room . D: Yeah . B: Yeah . A: And then I'll meet you in I think about ten minutes , or something . C: Okay . B: Okay . A: Okay . A: Thank you . A: Hopefully my pen will download its software . D: Yeah . A: Oh . A: Or data . D: That'd be nice .

In the detailed design meeting the team created a prototype. Along with buttons for numbers, channel selector, volume, mute, on-off, teletext, and subtitles, the prototype included an LCD screen and a help button for functional information. One rechargable battery, single-curve form and plastic case, brought the total cost to 17 Euros. To reduce this cost, it was decided to replace most buttons with a scrollwheel. The remaining buttons were one for channel selection, one for volume (both assisted by the scrollwheel), teletext, on-off and the help button. A suggestion to target the product to a younger or perhaps more general group was met with approval. All these components were re-arranged in a revised prototype. It was evaluated on a scale from 1 to 7 on the basis of the following criteria: fancy design (6), technological innovation (4), functionality (7), consideration of the target group (3). The remote was also recognisable as a fashionable Real Reaction product. The project process was deemed well-structured, although everyone thought it would have been better had they known the component prices at an earlier stage. Teamword and leadership were good, but room for creativity impeded by budget constraints. The project manager will prepare the final presentation, while the rest of the group will fill in a questionnaire. The prototype will use a rechargable battery. The case will be plastic and will be made in single-curve form. Five buttons are going to be used: one for channel selection, one for volume (both assisted by the scrollwheel), teletext, on-off and help button. These would be made of rubber in a colour different from that of the case. Their functionality will be enriched by the use of a scrollwheel (going up or down the channel list, changing the volume, etc.). Standard buttons like the ones for teletext shortcuts were considered superfluous. An LCD screen will be providing functional information, and context tips when using the scrollwheel. The revised prototype will probably be targeted to a younger one, or even across the population. The final cost of the prototype was probably slightly over the specified 12.50 Euros. Raising the budget was not an option, although it was promoted as an idea throughout the meeting. It is not clear whether the budget will allow for a docking station to be produced along with the remote, as it isn't included in the costing sheet. The non-standard interface (few buttons, scrollwheel) makes the remote unsuitable for older people - the original target group. It was suspected that many would not know how to use a scrollwheel, even though it does resemble a radio tuning button.

B: . C: . D: Okay . A: 'Kay so we'll try to zip through this , since we're short on time . A: Welcome everybody . A: Um hope your sessions went well . A: Um so this is our functional design meeting , we're going to consider um user needs , technical effects , and the working design of our remote control . A: Um I've been taking meetings on the minute minutes on the meetings , and I'll be putting them in the shared documents folder so if there's anything you need to refer to you can find them in there . A: Um I I'll get the ones up for next time , um they're not finished yet . A: Right . A: Um so can we have updates from everyone from what you've worked on just kind of a quick summary of anything interesting that you'd like to share or discuss in this sure . D: And I can start if you want . D: Mm . D: Is there an order ? D: No . D: We haven't decided on an order . A: Hm ? A: No , any any order's fine . D: First . D: Okay . A: Yeah . D: Um , how do I put this I'll just put the cable in . B: Just uh You may need to But sometimes you have to do it it's like a three set setting cycle , so press it a couple times , hold down function and then press F_ eight . A: Oh yeah , sorry . D: Is that it ? D: Can you see ? D: Oh , here . D: Okay . D: So what happens it doesn't work ? A: It sh it takes a few seconds I think . C: Who's that ? D: No . D: Is it in the right thing ? D: Oh wait , um . D: Uh . D: You need to help me . A: Uh-huh , and then press function . D: Yeah . A: and F_ eight . C: Could you just plug it back into hers because she had oh . D: Oh , wait . D: That's is that it ? B: Adjusting . A: Here we are . B: The cable might be a little loose or something . D: Right here we are . B: Oh , you got it . A: Oh . A: Is it on ? D: We're here . A: Okay . D: Okay , um . D: In order to see what the functional requirements were to be found , um a hundred people were tested in a usability laboratory through just their habits to n know their habits were observed and questionnaires were given out . D: Um , the findings in in some cases matched what we were talking about . D: Custome Customers and users don't like the way remote controls look , they don't like the way they feel , they don't think they match their operating behaviour , and an example is what we were talking about , the buttons , they only use ten per cent of the buttons , so later on there's a study of the buttons that they use most and I think we should design according to these buttons . D: Easy to lose , and R_S_I_ . D: I don't know what R_S_I_ means . D: Um the person that did the questionnaire obviously did , I don't have a clue . A: Hm . D: Um , according to the frequency of use and the relevance of each buttons , I have made a list of the buttons that we should focus on in order of importance . D: So the most important buttons are those to do with channel selection . D: They're used about a hundred and sixty times per hour . D: And um yeah so and and people like to zap a lot apparently , so this is the order . D: Channel selection , teletext , volume , and power . D: The other ones are the settings , and they're used less than you know zero point eight to zero point five times per hour , and this means that I think we can we could have like a a button for all the settings , and then , just one , and then from there go on to the audio on the screen , either on the remote or on the television . D: Um , about the screen , and speech recognition , some people are more willing than others to actually pay for that . D: And if we look at the market , f people from well from fifteen to thirty five year old year olds , I don't really know how to describe this , um ninety one to seventy six percent of people in that age range are willing to pay more for this sort of product , while people that are above thirty five years ol um years old go from thirty five percent to eight percent , so people that are sixty five for example wouldn't actually pay for this sort of thing . D: Um I don't I don't know um what the decision to be made is , but I think that the people that actually do buy remotes m more are those like teenagers and young professionals and um , most likely , but we should discuss this together . D: And that's all I have to say about the matter , um . A: 'Kay . D: Shall I what do I do ? D: Do I give this to someone else ? A: Yeah . A: Just move right on . C: Right . C: So get this . C: Okay so now I need to press F_ eight , what is it ? A: Uh function F_ eight . D: Function F_ eight . C: 'Kay . C: What's function ? A: It's the little blue w it's the one th yeah . C: Oh function , I see it . C: There we go . A: Yeah should be It should be yeah . C: Okay . C: Um . C: This my presentation about the uh technical functions design and I basically just tried to focus on um just what what functions we need and how to make that the best function for the user . C: So uh and I just sort of like thought about it myself and looked on the internet . C: And okay so basically um I think i uh like it is really important that we sort of get this done in a user friendly and fashionable way . C: Um so I think things like uh you know keeping buttons together that like close together that um are used in the same way , uh or um maybe that making 'em the same colour , keeping the number of buttons the uh leas you know to a minimum , and also things like is it is it um is it uh can you c y small enough large enough I'm not sure we c I guess we would need to do some research about , I would , about what size is appropriate and that sort of thing , um but basically we need to make sure that it turns on and off the T_V_ . C: Does it have like capacity to change the channels ? C: Um does it do or do we need to have like functions for cable or V_C_R_ ? C: And then , is it findable , and uh how do we wanna do that ? C: And um I just thought that these two remotes were pretty boring , um I dunno if this will work but And I think we can find something that's more fun to look at and use than either of those . C: Just I mean I like the one on the right better , just because it does have fewer buttons , uh but I mean I think we sh can sort of think about things like um like colour and you know size , shapes , that sort of thing , to best fit the user . C: That concludes my presentation . C: Okay . C: You need the little thingy . C: Ooh . B: How do I um Right . D: S That's on view . D: Oh . B: Okay so this is on the working design , which is sort of the uh mechanical functions of the remote , um and the method I used was to basically look at existing designs and incorporate ideas from our last meeting . B: Um so I think we need two basic functions which is just the basic remote functions , the user can input a channel or volume setting and it will be output to the T_V_ . B: And also we talked about um a location function where maybe you could press a button on the T_V_ and it would send sort of signal to the remote where it would beep or flash or vibrate or whatever to tell you where the remote is . B: So the components we need are an energy source to power the remote , um input which would probably be buttons , although um we just talked about voice recognition , processor to take the information , um something to transmit it to the T_V_ , and we also need something on the remote that would receive the location signal and have an output , like possibly a beep or a vibration . B: And also you need a sender for location signal , which would probably be a separate um thing that we'd have to sell with the remote and people could stick it on their T_V_ or stick it on their wall . B: And this is just sort of an overview of how the remote works . B: Power comes from the battery , goes to the chip , um and then it is sent from there to an infrared bulb which is probably the easiest way to send to the T_V_ . B: And then for the location function , you would have a sender on the T_V_ which would output some sort of signal , um we could use I_R_ but we'd probably wanna use radio instead . B: That signal would go to a receiver which it would process it , and it would be output in the form of a buzzer or a light lighting up . B: Um so my personal preferences for how to build the remote would probably be uh , battery for the energy source , that way you wouldn't have to plug it in , um a button pad for input , um we can purchase a pre-made chip which will handle all the processing stuff , I_R_ transmitter to communicate to the T_V_ , that's just sort of standard , um so most T_V_s have an I_R_ receiver . B: Probably a radio receiver to send out location function and to receive it and I'd probably say a buzzer for the location function on the remote itself . B: So that concludes my presentation . A: 'Kay . C: Do you know about like I dunno , you seem like you know about Okay . B: Mm ? B: Yeah , uh I d I was an engineer before I came here . C: Cool . A: Okay . A: Well thank you everybody . A: Um we have we'll discuss that and then I just wanna mention some new project requirements that came in . A: Um , teletext is apparently outdated , so due to internet popularity , so that's off the list . A: Um , also our remote should be used only for television , um , no extra internet kinda fancy things , just the remote and the television . A: Um and also we need to incorporate our corporate image onto this , so um the phrase is , we put fashion in electronics , so let's be fashionable I guess . A: Um if we have something I mean silver and and gold or yellow are our colours , so if we had a like a kind of silver one like you saw , and yellow writing , something like that . A: Okay . A: Um . A: So we need to make some decisions on the remote control functions . A: Um , yeah . A: Do Let's I guess we should yeah make some kind of brainstorming , see what we can wha what um well probably our target group and how it's gonna going to appeal to our target group and I dunno the the s the buttons and what it does and that sort of thing . C: Like in terms of how it looks , or like what it does ? D: How it looks or the the buzzer you mean , yeah , for sure , yeah . C: Okay . C: Yeah . C: Okay . A: So . C: So Is our target group then people so do we wanna go ahead and design this thing with the finder button ? C: So Okay . A: I think that seems to yeah . B: It's easy to implement . A: Mm . C: So the yeah , yeah , yeah . B: Locator . C: So then our target age group would be the nineteen to thirty five range , what was it ? A: Yeah , teenagers and young professionals . D: Well that's for speech recognition . C: Oh . B: Well I was thinking about that but uh I mean speech recognition is really hard to programme , and also , if the T_V_ is on it's making sound and the people on the T_V_ are talking , and if somebody says like one , then the T_V_'s gonna switch itself to channel one , or it seems like a silly , I'm not sure how you would implement it . A: Oh , uh . D: And screen . D: That's only for speech recognition and screen . A: Yeah . D: Yeah yeah yeah . C: Yeah . A: Mm . D: I mean I just put the values in . C: Yeah . A: And if if you consider our budget , it probably if you consider our budget , to h have speech recognition programmed in every single remote might be a little pricey . D: But um the screen is the same as what , Yeah , I'm happy with that . B: It's a cool idea but Well you would have to have a button on a T_V_ or on your wall or some place since the T_V_ already has power . C: Yeah . A: Yeah . D: Completely . C: Hu yeah . A: Right so um yeah . C: Okay so are we gonna have just some kind of a like we'll have the buzzer on the som like on the T_V_ itself . D: Yeah . A: Yeah . C: Yeah . B: Yeah you click the button , it's gonna send out a signal , and I was thinking , I_R_ is line of sight , so unless the remote is like actually in front of the T_V_ it's not gonna work , um so probably like a radio signal like on a on a cell phone . C: Okay . C: Okay . D: Yeah . D: Okay . C: Alright . A: Okay . B: Sends out a signal and then the the remote hears the signal and so it beeps probably . C: Okay . A: So you you'd need like a separate base for that or like something you can right . B: It would have to be sold separately because if the sender's on the remote then you'd have to find the remote first to click the button to find the remote . A: Yeah , yeah . D: So do you plug it in the T_ you plug it in T_V_ , this thing ? B: Yeah , it'd probably just stick it on your T_V_ so if you need to find the remote , click the button . D: Okay . D: Okay . C: So it's now like a two-part thing . B: Yeah , so it would be a two part package . C: Okay . C: Alright . D: Okay . C: So we get to design that too . C: Make it fashionable . C: Um , okay . A: So do you think even though we're not talking about speek speech recognition our target group should still be teenagers and young professionals . B: Yeah I think so . D: Yeah . A: Huh . D: Just there . A: Okay . D: Mm . D: Are we um should that thing be on the thing to put the you s you talking about a home for it . D: Do you still want to build a little thing next to the telly or to p hang on the wall or shall we leave that for now ? A: Yeah . A: We probably leave that . A: I mean I guess one takes care of the other , like um if you can yeah if you can call it then it's Yeah . D: Okay . C: Yeah . C: Then it can live anywhere . D: Okay . C: Yeah . D: For the so you have that button , that so there's is there a light or shall we leave just have a radio ? B: Um on the T_V_ or on the phone ? D: Are we just having a radio ? D: On the phone . B: Um it seemed like a a beep seemed the most reasonable to me , I think that's what the phone has , I mean when you need to find your phone , you just have someone call it and it starts ringing somewhere and then you can figure out that it's in the couch or wherever . C: T So i Yeah . D: You don't need a light . D: Yeah yeah yeah . A: Yeah . D: Yeah yeah . A: Yeah . A: And like if the if the phone's under the couch , you might not see the light , so yeah . D: You can hear it's under the couch yeah . D: Um , So need the other buttons . D: So we have this mm . A: So I mean the two remotes that you had shown r I don't remember who showed them , yeah you you did um , they're I mean one looked like it was for V_C_R_ type thing , and the other looked like just television . D: Mm-hmm . C: That was that was me . C: I think w I think they're both sort of just like general remo they're both general remotes . A: Oh really . C: And uh Yeah . A: 'Cause that that is something we have to decide , is whether we want to have V_C_R_ capabilities . B: Does anyone know if V_C_R_s are the same across international ? A: They're not no . D: They're not , no . B: Okay , so you'd need like a whole different set of buttons for everybody's V_C_R_s . C: S Um Yeah . A: Yeah , that's right , yeah . D: It not V_H_S_ here ? A: But D_V_D_ probably is . B: Yeah , other than that region and coding thing . D: But V_C_R_s Yeah . A: And and if we're if we're targeting young professionals and teenagers , I mean it's gonna be D_V_D_ type , that's the the technology these days . D: Yeah , for sure . B: Mm-hmm . C: So . C: Okay , let's see if I can I think still though , it shouldn't be that hard to take like just reduce the number of buttons you know , like 'cause if you just have like one menu button , that works like with a you know , or you can just kind of scroll through the options u that come up on the T_V_ . A: Yeah . A: Yeah . D: Well for sure we need the um I think we can just design the channels ? D: I mean power's just a button , and it's not used that much , s and it's usually that red and I think it's quite nice to keep it like red . A: S Huh . C: Yeah . B: Mm-hmm . C: Yeah . C: Yeah . C: Yeah . A: You know , I've seen some remotes that where you just hold one , like if you hold one down it's it's a different colour than the other buttons but that turns it on . A: So you don't actually have a separate power button , it's just But It might be confusing . D: Oh okay , yeah . C: It seems like that would be hard though . C: I mean , like because unless you know yeah . A: Yeah . C: Just 'cause I wouldn't I would probably pick it up and just be like uh why is there no on button . A: Yeah . A: Besides you like to be able to go power . B: Yeah , I never think to hold something down . D: Yeah . A: I have the power I guess . C: Yeah . C: B Yeah . A: So we definitely want a power button and numbers . C: Yeah . A: Right . D: Well even um iPod thing , like um , I don't know if people like this but if you want to reduce the number , of buttons , instead of having like one to nine , have a sort of scrolling I don't know . C: That sort of like joystick flat touch thing , yeah . A: Mm . D: Yeah . D: Because people li seem now the iPod's out people seem to like this thing that there's no Know you don't have one two three four five Yeah yeah , it's just and it's one thing which has everything . C: Yeah , yeah . C: I think that's an interesting idea , 'cause it's cool , it's it's funny like you f like I just I don't have an iPod but like I , you know , I just like started messing around with one of my friend's the other day , and you just sort of and it's funny how you pick it up and you just figure out how to use it quite easily , like it's not that hard , you know . A: Mm . A: Yeah . C: Yeah , and it is yeah . C: It is really but do you need a screen then , do you have to have a screen then ? D: Well can't it tell the like can't you if you you can have the number on the telly going like one two three four five once you scroll and then It's like l this like that , and then you do that . B: Yeah , you can have the number going around in the corner . C: Yeah . C: Okay . C: Yeah . C: Yeah . C: Okay so we have this like scrolling sort of button . A: Oh that's gonna Is that like on on a mouse pad where like kind of okay . C: Like a disc . C: Yeah . C: Yeah . C: It's like it's just like the same technology as a mouse pad . A: I've never used one . A: No . A: Okay . A: Okay . C: Yeah . C: Yeah and then . D: And then you can have um if you actually just want to zap , you can have like a thing like that , and that , and then it can just be plus and minus . C: Okay . C: So like it's like a little part of the circle that Or it oh so it's just a region of the circle that you can zap . D: Yeah , you can Yeah , click o actually click on to have Yeah . A: Well i We could we could even have four buttons , like , if that's the if that's the mouse , you could have the volume and the channel changers just like on that as well . C: Okay . C: Yeah . C: So volume could be like the top it and the bottom So do you need to okay . B: Doesn't it rotate though , so it'll be moving around . C: Well y you have to you have to like be able to change the function of it to like I mean like okay , 'cause so I dunno , I guess Okay so when you g scroll your thumb like around it , it'll s like say you're go you're going clockwise . D: What do you mean the function ? C: That that means you're gonna go up the channels , and then you scroll the other way and it'll go down . D: Yeah . D: Yeah . B: Mm-hmm . C: But then so if you wanna switch to the to u do you have to switch to a function where like y so you're either in that mode or you're in the mode where like it just has like the four like you know this is channel that way , that's that way and volume is up and down . D: Yeah but it knows for some reason . C: It just It just kno the iPod knows . D: The iPod knows . C: S Yeah . B: If it works on an iPod then it works . A: Huh . C: So you just you just can either do this or like you can just touch it if you want . B: I don't have one . D: Well for the volume you have to press the middle , and then go up . C: Okay . C: That's what I mean . C: Okay . C: Okay so you have to like press this middle region and then you can scroll up , go up and down . B: Oh . D: And then well if you do that it goes , but if you like that makes more sense 'cause there's already ones with up and down here , that I've seen . A: So it's like holding You can o And you you is there an extra actual button ? A: Or are you actually you're just using the mouse to go up and down . D: Well what you for the iPod you press an w right if you're on the channel let's say , then you press on the middle and then if you do that again the volume goes up , and if you do that it goes down . A: Like Mm-hmm . C: It's like a b Like I think we can go on the fact that it does just work with the iPod . A: Mm-hmm . A: Right . A: Mm-hmm . D: But if you wanna keep it with volume here and here , I'm pretty sure Yeah . A: Well I mean if if you're gonna this for channels , right , then y wouldn't the volume need to be separate somehow ? A: Like you could just have Oh , like Oh you could actually Yeah . D: I don't know , you could click and then have it up and down , but I think Yeah yeah yeah . B: Yeah . C: But the only thing is like , iPods are so expensive , like , it has to be is that part of yeah , I dunno , I dunno . A: Is that what makes them expensi I think it's all of they have so much memory though , that's it's Yeah . B: I don't think so . C: You don't think so ? B: I don't think it's the wheel dealy . C: Okay . D: I think it Yeah . A: I think it's the uh h it's their capabili I mean they it can hold what like five thousand songs or something . C: Okay . B: Yeah . C: Yeah . C: I'm thinking we could if if we're hav So ba I mean but an iPod just has that circle thing you know . B: And they're re-programmable aren't they ? B: You can put on your songs and then put on a different set , that's probably why they're expensive , they're like little computers . A: Yeah . A: Yeah . A: Yeah . C: Yeah . A: S Mm . C: Yeah . C: Well like since it just has the circle thing , you could make it a qui a kind of cool shape , like it could be a cool sort of you know , because it could be circular , you know , or something weird like that , just Yeah . D: Yeah . B: Mm-hmm . D: Yeah yeah yeah . D: Well it could just be simple instead of being a l mass . D: Because , the other thing , I didn't tell you all my presentation , is that people find it find that it's a big waste of time to have to learn how to use your remote and that's another thing they complained about . C: Yeah . D: Um , what other buttons were there ? D: Volume oh we've ts just said that . C: So okay . D: Channel selection . C: This is just for T_V_ , it's not for or it is does need to be compatible with Yeah . B: I A D_V_D_ is simple , you just have play , pause , eject , and menu maybe . A: Um You know actually our our new project requirements , I'm not sure if they meant o onl use only for television as in not for D_V_D_ or just not internet type things . C: So how do you switch Okay . D: Menu . B: Oh yeah . A: So I'll I'll check that and update you on the next But we'll hold off on that 'cause But s yeah uh . C: So like if we had that Yeah . D: But D_V_D_ players usually have their own remote . C: That's true , yeah . A: Yeah . C: So , I know I'm not c really clear on what Yeah , yeah . B: But it's cool to have it all on one , because you wanna turn it on then you wanna turn up the volume , and then you wanna go to the menu , so you don't wanna switch . D: Yeah , yeah , yeah . A: Mm . D: Yeah . C: So you'd have to have like I think you would have to have like a function switch button , you know somewhere so like you can you're either on T_V_ , you're on D_V_D_ or you're on V_C_R_ , or you're like . A: Mm . A: Yeah . B: Well but D_V_D_ is only like four buttons . C: So Yeah , but I mean like to switch the fun so like to switch the function of the little circle disc , the touch pad . D: Yeah , it is only fun Okay . A: But i Yeah . B: Oh . B: But I think the circle only does channel isn't applicable to D_V_D_ really 'cause you don't wanna but volume is and volume is actually controlled on the T_V_ so you don't have to switch . A: Um , yeah , let's think about it 'cause we need to wrap up . B: Yes we can try that . A: Um let's see . A: Um so everyone's gonna go finish their questionnaire , uh then when we come back after lunch we'll have thirty minutes of individual work , um yeah , so think about the things we've discussed and bring some new ideas to our next meeting . A: See you soon .

The Marketing Expert gave a presentation about user requirements as shown through a usability study and demonstrated that only a small number of functions on a remote were used with frequency. She suggested focusing the interface design on the most frequently used functions. The User Interface Designer presented some questions that should be considered in making the device user-friendly and displayed two existing remote controls for comparison. The Industrial Designer discussed the necessary internal components and how they operated together, and presented her preferences for the type of each component to be used. The Project Manager gave the group several new requirements for the project. The group discussed several product features and decided that the remote will feature a locator function and will not feature speech recognition. The group discussed whether or not the remote should control multiple devices. They discussed important button functions to include and increasing usability by incorporating a scroll wheel in the design. The Project Manager instructed the other participants to fill out a questionnaire and to work on their individual presentations for the next meeting. All participants will fill out a questionnaire after the meeting. The Designers and the Marketing Expert will work on their individual presentations. A locator device separate from the remote will be incorporated into the design, which will operate with radio signal. Speech recognition will not be used. The group decided that their target marketing group would be mostly teenagers and young professionals. There will not be a stand in which the remote is placed when not in use. The group decided that the locator function eliminated the need for this component. The locator function will not involve an LED indicator; the remote will simply emit a sound when located. The main interface will include a power button. The main interface will include a scroll wheel function in place of a number pad. Some of the group members had difficulties with their computers in opening their presentations. The new requirements from the management regarding use with multiple devices were unclear.

A: I just forgot their name , so uh you're i sorry , I just forgot them all . A: So I have to write it down . D: Okay . A: So Do you know them or Yeah . D: Fine . D: The names ? D: For for for my sur um Jens . A: Yeah . A: Yeah , no , but your b your surname . D: Uh Damman . D: D_ A_ W_ . A: W_O_ da . D: Uh uh M_ M_ . A: Okay . D: I mean M_ . D: Double M_ . A: Okay . A: And what's your name ? B: Paul Wiezer . B: Paul Wiezer . A: W_I_E_S_ z Z_ or S_ ? B: A_ E_ Z_ zee zee E_ R_ . A: Uh uh zee . A: Okay . A: What's your name ? C: Uh Martijn . A: Yeah , but your surname . C: What ? A: Your surname . C: Uh Abbing . C: A_ B_ B_ I_ N_ G_ . A: Okay , thanks . C: I was a little short on time , but What ? B: Uh . A: Yeah , me too , so that's not No no no , I just fi first my So let's have a look , we have forty minutes , so it's it's more than enough . B: Yeah , same here . D: Oh . D: Sorry . B: Uh let's see . B: Which one was mine ? A: Okay , perfect . A: So we have Oh no , what's that ? A: So so we have uh forty minutes for this uh for this second meeting , and we have to make uh sure that we going t that we are sure , that we are , that we know what we're going to make uh th what the product is going to like look like . B: Good . A: Uh first I have the notes of the last meeting , so I showed uh show them to you . A: Oh , sorry about that , I just escape this one . A: How do I escape this ? A: How do I I escape this s uh presentation ? B: Uh left . C: Uh Just Yeah . A: Ah okay . B: So Okay . A: And show , sorry . A: Okay , so let's have a look s at this one . A: Okay , so the f the f the points we had last meeting was the um Should be a univ uh universal remote control No , that's I uh s I just got a email from the from the personal coach and it should be a T_V_ remote control only . A: So have you changed that part ? D: Okay . A: Um so yeah , it still has to be uh f a r a remote control for kids and elderly . A: It's it's still the same . A: Um All these points uh we have to look at . A: You all know them . A: But uh there's another point . A: The um uh the main uh people of interest of this company are forty plus people . A: So they're old and not younger people . A: So we have to look at that as well . A: 'Specially old people , maybe bi bigger buttons or something , I dunno . B: Yeah , okay . A: Uh so So yeah , that's it , so just you can do your presentation for uh Oh it doesn't matter , just start with the I I didn't read i read it , so it's not for me , I didn't get it uh anyway . B: Which one first ? D: Okay . B: Okay . D: Mm . D: Uh Okay . B: Functional requirements , yeah . D: Well my name is Jens Damman , but we're in a group , and I I will start it . D: Wait . D: Um I've used a marketing report on uh the site . D: Uh I think you've uh read it too . D: Uh and uh f and furthermore I uh surfed the o the other site . D: You didn't read it ? B: No , I didn don't thing we got it . D: Oh okay , I I was the only one who get it . A: It's only for you . A: Yeah . B: Yes . D: Okay it was uh uh uh um um a report about uh an experiment with uh a lot of users . D: And uh they had a lot of findings in their report uh with statistical uh uh uh thing uh with statistical uh proof . D: So I um I had three pages with findings and sev a lot of uh a lot of findings . D: So we can use this uh to uh create our own remote control . D: Uh seventy five percent of the users find uh most remote controls ugly . D: Yeah , I think uh uh that's a lot , so we have to make a beautiful remote control . D: Uh eighty percent of users would spend when uh a remote control will l uh look fancy . D: I think this fits uh at the uh what what uh Michael said about uh older people . D: Older people will uh spend more money uh for uh something uh uh what's good . D: Because younger people are more critical uh about uh uh where they spend their money money at . D: Uh seventy five percent uh seventy five percent of the users say they zap a lot . D: Well okay , that's uh normal . D: I think uh we we have to make uh good zap buttons . D: But that's one of our requirements . A: The last point is quite an interesting So if we Yeah . D: Yes , fifty percent of users say they only use ten percent of the buttons . D: Um Martijn alr already said it . D: And uh maybe our uh fold open system is is a good one , but I don't think it's uh reachable . A: Yeah , we should have the ten percent on the on the top , then you're you're So we have uh a new uh age of forty plus . D: Yeah , the ten percent on the top , yeah . C: Yeah . D: That that's a good one . D: Um uh page two . D: Remote controls are often lost somewhere in the room . D: That's exactly what we said about um maybe a home station for uh for it uh to uh recharge the batteries or something . D: Uh I thought mo maybe we could make a clap system , so when you clap your hands it will beep or something . D: Uh you must find it uh quickly . B: Uh . B: Maybe just a button on the home station . B: So remote control beeps when you click that button on the home station . D: Okay , yeah . D: Yeah , we can uh combine that . D: Uh it takes too much time to learn how to use a r new remote control . D: Uh I think we must t uh take a look at this . D: It's only uh th thirty four of the thirty four percent . D: But it's uh a tough one . D: Because if we make a ha whole new product , our own style , we we c uh this is so difficult , uh a difficulty I think . D: Uh next , remote controls are bad for R_S_I_ . D: Yeah , but only if they zap a lot , and they watch over five hours T_V_ or something . D: I don't We we haven't Uh we mustn't look too much at uh the last point . D: Okay , last page . D: Uh the last uh experiment uh was about gadgets , like uh speech recognition . D: We didn't uh think about that already . D: And uh an L_C_D_ on the remote control . D: We already thought about that . D: Um uh they finally had a conclusion that younger people um uh under an age of f forty five are uh more interested in new features . D: And but they're more critical . D: And older people uh want to spend uh more money . D: But uh they uh they don't want to uh have a lot of uh new features , because they're in their old uh thinking way . D: And they want to keep the old uh things the old things . D: But y But you but you already said that the uh company was about uh forty plus uh clients ? A: People . A: So yeah , so we just can skip the L_C_D_ r on the remote control , because Yeah . D: I I think we can speak , uh we can skip speech recognition uh directly , because it's not reachable for twenty five Euros . B: Yeah . A: It's too Okay . C: Yeah . D: Um then I have my personal uh preference . D: Okay , that's not very good , because I thought about television , D_V_D_ player , stereo and V_C_R_ . D: I had a question about . D: But it's already out of the question , this . D: Um my point is , well , I If we ma uh make a a remote uh control for only television , I think it's hard to uh sell it for twenty five Euros . D: But it's the exercise . A: Because it's too expensive . D: Yeah , only only for television uh On the market you can now buy for twenty Euros a remote control for everything . A: Yeah , probably . D: And we only make it for television , so we mi mm we m must made it make it uh very special . B: Yeah , but good usability , so you can use it . D: Okay , I told about the home station . D: Uh it must be simple , because uh our the the elderly people uh needs to use it . D: And I I found a motto . D: And we put the fashion in electronics . D: And that's uh the motto we are uh referenced to uh for our uh our style . D: We we have to make a a new product . D: We have to be um Yeah . D: One of a kind , I think . A: So it has to look uh uh uh unique , but Yeah . B: Unique . D: The company is about our uh th th their own fashion , their own style . B: Yeah , I reckon Uh I think mm Uh Yeah . A: But old people are not looking for that . A: Not really . C: Yeah . C: I think the main thing is the usability , that's where we can uh make it a special product . D: Yeah , to k to keep it simple when you Sorry I thought about it , yes . A: Okay . A: Yeah . B: But uh we also have to stand out , 'cause there are already , like you said , so many controls out that support lot of stuff . C: Yeah . B: But we have to make sure that we're better usability , and stand out by just looks of it . B: So make it just a different colour or different shape , so Okay . A: Yeah . A: Okay . D: Okay , this was uh my presentation . A: Thanks . C: Okay . D: I don't Yeah . A: So Paul , you can do the next one if you want . D: You can ask some questions or something . B: Yeah well Uh . A: It's on the on the uh net net uh thing , isn't it ? B: There it is . B: Okay . B: Technical functions design . B: Okay , well , so we have s mm uh broad audience . B: Isn't that isn't true anymore . B: But um we have elderly people , so we need to keep it simple . B: Uh the way I want to keep it simple is to use the sen uh standard . B: So standardised uh methods like uh on all uh remote controls . B: Not too full , like uh Jens already said , only ten percent is being used . A: So what do you think of only the numbers and the on-off button or Okay . B: Yeah , I have it on the next page . B: But yes uh basic functions like numbers and that sort of stuff . B: Um so the options that we put on there should be easy to use , and 'cause you have more room then , and for elderly people big buttons . B: Uh an icon on it or text on it , so it's very clear what that buttons does . B: So it doesn't take much time to figure out uh how to use it . B: Um a way to find out uh what people use is maybe just to use uh questionnaires on the internet or just ask some random people , elderly people what they use , what they want on a remote control to find out . A: Yeah . B: But there is already in a one done . B: Of functions I could think of . B: Uh volume , channels , the the basic according to . B: Just one two three etcetera . B: Uh text service options . B: Um basic on-off . B: And I found an uh Could I think of favourites ? B: I always look up the same um pages on text and always have to click the number . A: Okay . B: But if you could make a new option , that you just have to press one button and you get on your No y Well it's It was just a thought . C: Yeah , but then you have to remember what favourite is what channel . C: So you might as well remember the number . C: Or not ? A: Maybe i maybe it's too complicated , but not sure . A: It's a good idea , but Uh Uh mayb for me it's If I use my telephone , I never use those buttons to to to call sh Never . B: So I'm , I u I would find it handy , I think , when you just press one button and you get on six six six . C: Yeah , okay . C: But um how can you remember what uh channel uh connects to what favourite button ? B: Well uh what I was reading on the page . B: Uh a remote control just sends commands , basics commands to uh the television . B: So switch to channel six . C: Yeah ? B: So uh button six says says six . B: And if you make favourites , it can say six six six in a row . B: Just numbers . B: That can be in the in the Well if you said a favourite Well i Never ? C: Yeah okay . C: But uh uh for a user to to remember , if I press that button it goes to that channel . C: Yeah , but isn't it hard to remember ? C: Like favourite one and Mm as as hard as No , neither do I . B: Oh . B: Oh are you ? A: So And If I don't do it , maybe old people It's not , it's still not It's not anymore n uh Just on the front as well . B: Okay now , m maybe not . B: No , maybe elderly people uh . C: Yeah , I dunno . B: Right . B: They don't like new features . B: So maybe not . D: Mm-hmm . B: Um well play , pause . B: I dunno if that's usable when Not anymore for T_V_ . B: Right , on off . B: I dunno , miss Did I miss any other buttons , basic buttons ? D: Um Forward . B: I couldn't think of any other , 'specially not for T_V_ . A: No , that's the only th the only thing you need . B: Is Just the channel um uh What I mean is uh Six seven eight or five . C: Uh uh the p uh next and previous . C: Previous I know , but next channel ? C: I don't thi Li like a web browser , so Oh , okay . A: Just very simple . C: But uh um there's also a button to uh go to the channel you've been before . C: Like a web browser back button . B: Um I dunno . A: Uh Yeah , I know what it is , but I think it's all too difficult for old people . B: I don't have Uh I did Yeah , I don't think you use that . D: No . D: Uh It gets some seconds . C: Yeah , okay . B: Y only when you want to go to Yeah , just use uh when you wanna switch between channels all the time . A: And how do you want to uh do it , like if you have a channel above ten ? C: Yeah . A: Normally you can press one , zero or A ten plus or Okay . B: Yeah , I think um f Especially for older peo elderly people use standard buttons . B: So you have that uh Yeah , the ten plus button . B: Just uh one one pressing , or quickly after each other . B: To just keep it simple and standard uh features . C: Yeah , w wouldn't it be a problem to uh Because you h have to be fast enough . C: Maybe the elderly people Oh okay . B: Uh yeah mayb But I think that's in the T_V_ as well . B: That's how the uh the T_V_ T_V_ handles it . B: But you can have a button that says um two two st two stripes . D: Yeah , it's it's no it's not a It's what Paul says . C: Yeah . B: So you have uh like a five seconds period to press those two buttons . C: Yeah , but that's th mm Okay . D: It's not a remote control uh uh that um uh makes the T_V_ um do one two . D: It's the T_V_ who depends that it must be two seconds or three seconds or one second that you must uh type one or two . B: So if you have a universal T_V_ controller , you needed one button that has two uh stripes . C: Yeah . C: Yeah . B: So we have a a period of , I dunno , five seconds to press those buttons , and that And not for elderly people to look , one two uh press and aim and So I I don't think so . C: Yeah . A: But do we still need a two level remote control ? A: Because if we only have that l only f No . D: It's only for television now . D: No . B: Uh I just thought of another one . B: Most things in modern T_V_s are also on the menu . A: Yeah . B: So you also need a menu button . B: And then uh navigation uh But we can integrate that with volume and previous and next , so you have four arrows . C: Yeah . C: I I think you ha really have to divide between functions you often use , like um uh m maybe uh switch channels and uh volume and k that kind of things , and uh the menu button . C: Because you n almost never use menu button . B: Yeah , okay , but um Yeah , a mute button . C: So Okay . A: Maybe it's still still a good idea , I'm not sure . A: You'll also have to use a mute button to to Maybe , not I don't know where where you have to put it . B: Yes . B: Don't think so . B: Yeah well , that's that's I think that's the layers that produce . B: Now I have to figure out what's uh what to put on . A: Okay . B: What we're gonna use . A: Yeah . A: Yeah . A: That's right . B: And later we can d uh do the design . B: Okay , uh now my personal preferences . B: Uh using the standards , basic Um I think that we should stand out uh unique , being unique with the design . B: So we have to , I dunno , uh make a different shape than usual . B: So when you are in the shop and you see our T_V_ controller hanging , that it stands out . B: Not just in in the row when you see all the same uh remote controls . A: Yeah . A: Does it have to be Uh it has to be uh with different colours or It's like a iMac or something . B: Um I dunno . B: Different colours um Yeah . D: Maybe we can give it out in different colours . D: You can choose blue or yellow or That's fa That's fancy . A: Just to make it But it looks cheap as well , because it's a small thing . C: Mm-hmm . B: Well why not ? B: Or Yeah . D: That's uh fashion . A: It's only twenty five Euros . A: It looks very cheap if you make it Oh , you just I dunno what happened . B: Well , maybe you can look at uh mobile phones . B: Oh . B: Who ? A: Yeah , we have to look at mobile phones , that's right . B: They they're uh designed very well . A: Just Yeah . B: And well basically are the same , just a bit smaller . B: You think you can't make a T_V_ controller too small , 'cause then you will always lo always lose it . A: Yeah . B: But uh well , I think that's a good example . D: Okay . A: Okay , we hurry up a bit , because otherwise we won't make it . B: Okay , sorry . A: Is it fin Are you finished ? B: Well uh Yeah , I I'm finished . A: Okay . B: I think we discussed everything . C: Okay . C: Well , the working design . C: The method I used is uh search the web . C: Just the web page provided . C: Um Basically I'm I'm not very technical uh uh educated , but uh I could figure it out . C: Um basically what happens is you press a button , uh then a circuit gets closed by pressing the button , uh like a switch . C: And by closing that certain circuit , the chip knows uh what bu button is pressed . C: So like you press a one , that circuit is closed and uh Then the chip produces a pattern . C: Like a Morse code to uh And and sends that to the uh L_E_D_ . C: That's the uh light emitting diode , I think . C: Um and the light emitting diode is uh producing infrared light . C: That's un uh invisible to the human eye . C: And uh transmit that uh to the T_V_ . C: However it has also an uh a visible uh diode that's uh blinking red if you look in it . D: Mm-hmm . C: And that's uh another diode , I believe . C: Because infrared is not visible . C: So that's er uh do two different things but Yeah . A: So we we also have to have a LED li LED light on it ? C: I I think so . B: Uh j Is Ain't it just to to indicate that it's transmitting ? C: I I'm not sure if it's the same thing . A: Yeah , it's I think it's usable . D: Yeah , that's active . A: Yeah . C: Yeah . B: So Yeah . A: Or just a green one , because it's If you use it , it's green or the red , it's r green . B: Maybe uh Maybe depends on uh Yes . D: I I think it's in the case that it's active . D: It's not uh I it's it's just uh the the Mm . C: Yeah , when you press it . A: Yeah , that's right . A: But if you Red's l shows up like something's wrong , and green is like it's okay , you press the button . C: So Two ? C: Yeah , I dunno . C: Ma on on most on most uh uh remote controls it's red . A: Yeah , I know . C: So So I know . D: Yeah . A: Okay , we make it red . B: But maybe Well we don't have to make it red . B: Maybe integrate it in the design as well . A: You have to The whole the whole uh remote control becomes uh green if you press the buttons . A: Uh that's cool . B: Uh Oh , maybe it's it is would an e No . C: I I think uh the batteries will be uh a little Yeah , okay . B: Just uh Oh . A: No , we have a recharger in it , so If we can still make that then But it's cool if it was green . D: Empty . C: Uh maybe . B: Yeah , but it doesn't have to be red . B: It's just to indicate something's on . D: Yeah . C: Yeah . C: That it's working . C: That it's not not the batteries are low . B: Yeah . B: It's it's not very important , so yeah . A: Green or red or whatever , it is cool . C: Yeah , I know . C: Just to indicate it's working . B: So mm So we have to uh make buttons for that as well , to make it uh Okay . C: And uh the receptor in the T_V_ senses the pattern . C: So we have to understand what patterns are used to , you know , to make it universal . C: So that it can be used with all the T_V_s . C: We have to really understand what patterns are used , so we can uh o On the Otherwise it won't work . C: No . C: I I uh The chip um uh is producing the pattern . C: So we have to make a chip that produces patterns to , y you know , to Yeah . D: An automatically search function for each television , or something . C: That are working . C: Yeah , or I dunno how it's uh exactly how it works . C: It wasn't explained there . B: Well , I I use a universal uh remote control , and list of all the T_V_s you have , etcetera . D: Uh I kno Oh , I have a modern one . B: And you have to put in a number , so it works on your T_V_ . C: Yeah ? C: Okay . D: And the modern one you you uh you type uh search , and the LED began to blink blink blink . D: And uh uh uh after uh a short time the television turns off . D: And then you know , oh it it's the right one . D: And you can stop it , and then it's okay . C: Ah okay . D: So you don't have to search for your television or your code . C: Okay . D: It uh search uh the pattern for itself . C: Okay , yeah . B: Okay , so we use that . C: So it uh We have to make a a s a bit more intelligent chip than the standard one . D: Yes . C: Because you have to Yeah . B: Yep . A: I just say Can you s just say it again , because I was just looking There's just a short Yeah . C: Uh okay . C: Well uh y you have this chip . C: That's uh when the circuit is closed , it produces the pattern . A: Mm-hmm . C: But uh ma basically for uh brands of T_V_ these patterns are different . C: So like when you press a one on one T_V_ it go go to one . C: And on the other T_V_ it won't work , basically . C: So uh basically what you have to do is uh get these patterns right . A: Yeah . C: And uh by d uh that can be done by uh just uh cha yeah , changing this pattern all the time . D: Changing the signal . C: And um What he's doing when he's configuring this pattern , this chip , uh is trying to switch off the television . C: And when it's uh switched off , you can push a button as uh it's working now , so And then he saves that setting and then um it's working . A: Okay . A: Yeah . D: Yeah , that's the right uh option . C: Okay . C: Well uh the components . C: Yeah , that's a bit technical , and I hadn't I w I was a little short on time . C: Um but I think I understand it . C: Um the energy source is uh the battery , basically . A: Yeah . C: Um that's connecting to all the components . C: Because it has to be fed with energy . C: Okay . C: Uh the subcomponent is uh w I I think it is uh the button pressed . C: So basically when you press a button , a switch get closed . C: Um that's connecting to a chip . C: So the chip knows what button you pressed . C: And the chip sends out uh the pattern to the infrared bulb . C: I didn didn't put the description by this one . C: Th this is a normal bulb . C: So the normal flashing light . A: Okay . A: So that's the LED , L_E_D_ . C: Yeah . C: Yeah , and this is a LED too . C: But this one is producing infrared light that's invisible . A: Yeah , okay . C: And this one is producing normal light . A: So we can make the normal one also a normal light . A: Not a LED light , but as a normal one . C: Yeah Yeah , presu Yeah yeah yeah . A: To flash up your Yeah . D: Uh if you if you use the buttons , uh both of them works . D: But one you can't see and one indicates that you use a button . C: Because uh when you button press a button and it doesn't work , it can Basically if the battery is low , it won't work . D: Yeah . D: Yeah , and Mm I think it's unnecessary power uh you use then . C: So you have to indicate that it's Huh , that's a good idea . A: Maybe you have to uh put uh a small light around the button you push . A: So you see green if you push that button . A: Yeah , but if you u if you do that , you know that you're uh sending a signal . B: No , y Yeah . D: Okay . A: And it's you also know which button you p Yeah , that's right . D: But then have to be on the in the all uh remote control have to be LEDs . A: But it But does it make any difference for the energy you use ? D: Everywhere in the r Is LEDs uh beneath the the buttons ? A: You got still one LED . B: No I don't think so , but Yeah , i it it will look different , and I think we need to find something else . A: That looks different , yeah . B: Yeah . C: Hmm . B: 'Cause otherwise we will just make another standard , and our uh motto also is Yeah , w around the buttons , or in the buttons even . D: Yeah , okay . C: Yeah , but mm like when you push it n n Yeah . B: Yeah , then then won't Then you won't see it . C: You have your finger over the button . C: So you can see Yeah . D: It must be around it then . C: Or or m maybe on top of the A green light is flashing or Yeah . D: Yeah , then Yeah . D: Not not not not here , but here . C: There . C: Yeah . D: Maybe uh Okay . A: The same as a telephone , or a mobile phone , or what do you mean ? B: Yeah , we're thinking about it . B: Uh on a mobile phone , in the dark uh everything lights up . A: If you push It lights up . A: Everything lights up . A: That's a good idea . C: Yeah . B: Why ain't that on a remote control ? A: It it only takes a l a little energy and it's not that much . B: Yeah , if uh a mobile phone a phone can do it , it's Yeah , i if you're in the dark , you can't see the remote . C: Yeah . A: It's f Yeah . A: Maybe that's a good idea for old people as well . C: Mm-hmm . A: It's only few LEDs . C: Yeah . A: Only four or something . A: Four LED . B: No , I dunno . B: But if we use a battery station , which I think we will use Yep . D: Yeah , I uh Yeah . A: Yeah , that's a good idea , okay . C: Yeah . C: We'll have enough power to Yeah . A: Everything agre Everyone agrees with that , or Okay . D: Maybe what Paul said , uh under the on the on the home station , uh a button to uh to call your uh remote control , that it beeps . A: Yeah , and then you Okay , yeah . B: And also it's Okay , it shouldn't take much Uh I th I think uh you also have uh remote controls with a lot of options . A: But you have to make a sound device in it then . D: Yeah , there must be sound in it . C: Hmm . A: But Yeah . D: I dunno . C: Yeah . C: B maybe it's that that's a little too hard to make . C: Especially for that kind of money . C: Because it's i it has to be Yeah . D: Mm uh , twenty five Euros , I think we can make it . C: Production cost is uh t uh twelve and a half . D: Bec Twelve and a half , okay . D: But but we only have to make it for television , and um we must have something special . C: Yeah , okay . D: So Uh . B: But we lose about ninety percent of those options . B: So I think you can uh Yeah . D: We have to give our customers some extras . C: Yeah , okay . B: I think we will save money with that . A: Okay . A: Are you almost finished or just Okay . C: Yeah , the the personal preference , I didn't fill it out . C: Because I was short on time . A: Okay . A: No worry . C: But um Basically what we could do too is uh have a Bluetooth uh integration . A: Yeah , I just want to talk some about some more . A: So maybe you have to Yeah ? C: Yeah ? C: Okay . A: Okay . A: So this Oh , sorry . A: Wh what's that ? A: So uh Oh , sorry . A: We have some new uh project requirements . A: We have to have a look what they are . A: They're still in um Uh teletext has become outdated since the popularity of internet . A: So a teletext option , maybe we have to skip that one . A: I'm not sure . A: I don't think so , but Yeah , and it's it's on your comp it's on your television . C: No , and I I think a lot of people use uh teletext , still use . D: No . A: It's only one button . A: So I don't think it is We definitely should use it . D: Uh . B: Yeah . C: Hmm . A: Um Yeah , that's uh what I told you . A: The remote control should only be used for a television . A: So that's maybe easier . A: And um the the forty plus people , I already told you . A: Oh no , sorry . A: Oh , this is a problem . A: Oh sorry about that . A: The new product should reach a new market with customers are the younger than forty . A: So it should be flashy or just more interesting . D: Okay . C: Oh . B: Okay , that's It changes things . C: Mm . A: I'm sorry about that . A: I just I just didn't read it well . A: So does it make some decision about that ? D: Changes . B: Um Well yeah , then we have to make some nice features . C: Yeah . C: That kinda changes the whole situation . D: Uh L_C_D_ doesn't work for uh twelve and a half Euros I think . B: I think uh the thing in the dark is a good way , to make it more like a mobile phone . A: That still stays . A: Yeah . B: More modern . C: Yeah . B: That's important I think and And I d I don't don't think it's very usable in a remote control , especially when you only have T_V_ functions on it . D: Oh . A: Yeah . C: Mm ah I I don't y you'll use it often , because you can see on the television wh what channel you No . B: So Yeah , I tho I think that's not usable . D: Oh , I'm watching uh the channel one . D: Okay . D: No , it's not But uh some of you had uh something to read about um uh speech uh recognition . B: So , but uh Yeah . B: What other features can we put in ? C: Yeah . C: I think you you have to make it a bit flashy and and popular . C: And uh then the usability is not that required , because the Like in the mobile phones , usability is not that good I think . D: About you said one and the television turns on one . D: Is that reachable maybe ? D: That's very That's fancy . C: I didn't read I didn't read any b Yeah . D: That's cool . B: It's very fashion . D: Twelve and you've got twelve . C: Yeah okay . B: Mm . D: Only the numbers , only numbers . C: I I know . D: Uh furthermore nothing . D: But only the numbers , one to twenty or something . C: Mm . D: That should be cool . A: Yeah , maybe we have to integrate that as well . A: If it's possible . D: If it's possible , I dunno . A: But I don't think it's very expensive actually . C: Yeah , I don't know . D: I didn't read it . B: Mm . A: Why should it ? D: Uh if i if i I didn't have information about that . B: Yeah , I think it's What But uh I dunno how that works then . A: You only have a microphone in it . C: Yeah . C: But it has to work . C: And and and does it have to work only in English , or in Dutch too or And and uh w Yeah ? A: Nah , maybe Maybe maybe it's too hard to uh to realise that . D: Ah that's a problem , but Uh only in English . D: Only in English I think . B: Uh does your uh Does it lie in the centre of the room and can you scream from wherever uh one to have in channel one ? C: Yeah , it's probably my job to figure that out , but And and do you have to speak in in like in a thing or Yeah , I dunno . D: No , that Yeah , then th we have to think about that . D: But do do we do it ? D: It's more if we if we do it . B: Yeah , I dunno . B: So , is it very usable ? B: That's what I'm looking at . D: Yeah . B: Is Mm Yeah well It's I d Yeah . A: It We have short time to to put it on the market , so that We have to do a lot of testing before we can do that . D: Okay . C: Yeah , I think so . A: We make uh make uh , we can make th th the new remote control very flashy . D: Yeah , and uh and uh In uh indeed uh the languages are a difficult thing . D: Uh because we we have a lot of languages . A: Yeah . B: I don't think it's uh useful enough to take the effort to design something with uh speech recognition . C: And and Yeah , and also if if you have a good speech uh speech recognition , you can just throw the uh the remote away . A: Yeah . A: I think so . D: Yeah . D: A uh someone says that uh give me one Coke , and the T_V_ turns uh to one . C: Mm . C: Hmm . C: Mm . D: Yeah , it's not uh Okay , but th that becomes your f Uh uh because that's very hard for uh speech recognition . B: Yeah . C: Yeah , okay . B: Well yeah , that's the right command . B: And then you have to say uh T_V_ channel one , or something . C: But Hmm yeah , T_V_ one . B: Not just one , but Well I dunno . C: Yeah . B: But I don't think , it just ain't useful enough . D: Mm-hmm . A: So we have to make some decisions . A: So you can see on the uh So we have to know what we're going to put on . D: Okay , no speech recognition . A: Do we , do we make uh a light under the under the n under the numbers and everything ? A: Do If you press something , it lights up for a few seconds , so you can see what other but buttons there are , okay ? B: Yeah , I think so . C: Yeah , that's good . B: Yep . A: Okay , we just take that one . A: And what else , we have Yeah , but it's Oh th I thought would , that that would be the same . B: Also the one in the dark . B: So uh It lights up when it's dark ? B: I didn't Okay . A: If you push something , it it all lights up . D: Yeah . D: Yeah yeah , it it mustn't work all the time . B: Yeah , but um Yes , that's what I mean . D: It uh uh it have to work only when you use it . D: So if you No , if you use one button , it must turn uh on for twenty seconds , and then it must turn off . A: Or you can switch it on or something . B: Or maybe when you yeah . B: It lights up all . A: Yeah , that's right . A: You have to Yeah , that's right . A: That's what I said . B: Okay yeah . A: It's the same as the telephone . B: D Yeah , alright . A: Yeah . B: Yeah . A: And do we use a a Uh what's it called ? A: Like a iMac , if you can look through it . A: Or just a normal remote control . B: Maybe just as an option , w like we discussed , like iPod . C: Mm , maybe it's a good idea . B: Different colours , uh maybe use even different fonts . A: Yeah . D: Oh yeah . B: Like uh phones . A: Different colours . A: Okay , so y you just make it th through You look through it ? C: Hmm . D: A see-through . D: Mm , that's cool . B: Yeah . B: Uh as an option maybe . A: Okay . A: And so the buttons we have , this is , yeah , this is normal . A: We put in the the simple buttons on the top , and probably the the the more complicated buttons down there . B: It's the standard Yeah , uh Yeah , we but we don't We don't really have any complicated buttons . D: But you have You had a lot of different buttons . C: Hmm . A: Yeah , maybe you have you have to Uh when you use teletec teletext , you can press a green or a red button to go to the next one , or to go to the previous one . B: Yeah okay , but Yeah , well w I think the buttons are very easy . B: With just uh standard buttons we just have so little No , I don't need don't need Uh teletext options are only four buttons or something . A: O but maybe you can put um the g the options of teletext on the second level of the remote control . A: Because you ne almost never use it . C: Yeah , but younger people I think um more often use the internet and elderly people often use teletext . A: Yeah , that's right . C: So uh Hmm . B: I use teletext as well . D: No , I use te teletext every day , I think . C: Okay . A: Yeah . A: For me too , it is . A: So we just keep it one level then ? B: Yeah yeah , one level . A: Okay . D: Mm . B: And I think , uh 'cause um we don't have that many buttons , I think the design is most important . C: Yeah . B: You can d uh integrate the buttons in the design very much . A: Yeah . B: 'Cause simple buttons . B: If you put one above it , it's clear . A: Okay . A: Okay . A: So that's it for toda for We're going to have a lunch lunch break . A: Um So yeah , you know what you have to do . B: How long is lunch break ? A: This is uh this is it . A: You get your meal and everything , so Yeah . D: Trendwatching . D: Okay . D: That's fine . D: Yo . A: So , we're finished for t for this time . A: We're going to have some lunch . B: Okay . B: Bye . A: Yeah . C: Yeah . D: Mm . D: Uh .

The Project Manager announced that the remote should only control television, and that the marketing should be targeted towards ages 40 and above. The Marketing Expert presented the results of a lab study on users of remote controls, and showed that users want a fancier, less complicated remote that does not get lost easily. The group decided not to use speech recognition or an LCD screen to target the older demographic. The User Interface Designer discussed the button functions and how to make channel-changing easier. The group decided not to include programmable "favorites" buttons. The Industrial Designer presented the internal components of the device. The group discussed having the remote light up when used. He also stressed that the remote must be compatible with all television brands. The Project Manager corrected his target group announcement and announced that the target age group was actually ages 40 and below. The group again discussed the possibility of adding speech recognition and LCD screens to the design but decided that it was not feasible. The group decided to have the remote light up when used and is including teletext. The Marketing Expert was instructed to report on trendwatching. The Marketing Expert will prepare a report on trendwatching. The remote will not feature speech recognition or an LCD screen. The remote will light up when a button is pressed, much like a mobile phone. Complicated features will be hidden from the more simple functions on the main interface. The remote will feature teletext capabilities, and the teletext buttons will be included on the main interface. There was a misunderstanding about the target user group that forced the group to reevaluate their decisions on several components once they received the correct information. The new requirement that the remote was only to control television forced the group to change some of their initial design ideas. The group did not reach a decision on how to ensure that the remote would recognize all brands of televisions.

A: . A: . A: . B: . C: . D: . B: That's the same as uh on the top of it uh with the the round uh button . C: Like this one . B: But uh we don't uh we don't uh we do think it's um well what if with ease of use , w which prefers the which the the customer of the user prefers . C: It's important . C: Uh I think th this is device which which has a learning curve . C: Um novice users u use this device as uh normal users use uh a c a remote control . C: And after a while they start to develop uh some skills in the the voice recognition functions , and then they will not use this dial as often . C: But other users who are new to this device need something like that . A: Okay . C: They n they need to understand what uh how to change channels and uh change the volume , so it's easier for them Yeah , maybe so . A: Could could I see the scroll bar as uh as as a sort of shortcut ? A: A a and the voice recognition as well , th maybe you could uh could uh Yeah . C: Yes , it's Well , it's it's it's another approach , it's more that our um . C: There are there are many ways of doing uh things uh on such a device . C: It's it's quite easy . A: Okay . A: Okay , good . A: And and the case is is rubber ? C: Yes , rubber ? A: And the buttons ? B: Plastic or rubber . C: There are plastic or rubber . B: Well , yeah . A: Okay , and uh the colouring ? C: Uh yellow with uh grey or black or something like that . A: with with grey or black . C: Whatever cost uh cost uh the least . A: Okay , we'll we'll come to that later . A: Um okay . A: Anything else to add or Yeah . C: No . C: Uh maybe we should uh think about these buttons . D: Well , you could use two of them to programme the um channels on the two channel button , 'cause you have to assign two channel new channels . C: But Yes , but it but these are tasks that are only executed once , I think . A: M uh yeah . C: Or not ? A: M m but maybe you do want a programme button to uh for example activate the voice recognition , or train the voice voice recognition . D: You Yes . C: Well okay . C: Okay , yeah , that's right . C: Or something li like that . B: And a button for disabling the voice recognition . A: Yeah al although by pressing the button for I n don't know two , three seconds , you could also say it you'd disable it with a little beep and and but o okay , that that's not really really important . C: Yes . B: Yeah . B: That's the basic idea , yeah . A: The basic okay . B: Of our prototype . A: Okay . A: Um you thought of some evaluation crit criteria ? A: Okay . D: Uh my name is not name but Uh well , I used the the uh documents . A: You are nameless . D: And these uh were the most important criteria . D: It should be . D: yeah , that's uh how the fashion guys uh state it . C: Is it spongy ? D: Fancy look and feel . D: So Uh well appar Yeah , but apparently uh we shouldn't evaluate yet . B: So just walk through it step by step . B: I mean , is it fancy , everything I believe uh I believe it's fancy . C: I believe it's fancy too . A: No . B: Oh , sorry . D: So Yeah , I think these are the most important criteria . C: Okay . A: Okay , so this these are the cr uh the criteria . A: Okay , well the then we'll switch to my presentation . D: So uh that's about it . A: Um The production costs . A: The costs are not under Can I Um this is the Yeah , it's it's w way above um uh above the the the twelve Euro fifty . B: Twenty two . B: Yikes . A: And what makes it very expensive is uh for example the solar cell . C: Well it's very expensive . A: So I guess we should skip that , because it's not that important . C: Okay . B: Why does the price and and the s oh , one uh exa yeah . A: Yeah , the the price , the the number of items and the the sum . B: The number of uh yeah . C: Okay . A: Um well , this is what I would call our luxury model . A: Um if you would if you look at the uh w w w what we could do to make it more um to make it just between the twelve Euro fifty , um then I did the following changes . B: And and does it But that's that's only for the buttons . A: Twelve Euro forty cents I came up with by leaving out the solar cells , um by not using the voice recognition feature , because it's uh it's a four Euro uh addition to the price . C: Mm-hmm . C: Mm-hmm . A: Um Yeah , I believe Uh , push-button , well It makes it the thirteen yeah . A: Push-buttons are buttons are are not the most expensive , but do add extra cost . C: Hmm . A: So um yeah , th this design is not um within our price model . C: Okay . A: Um Yeah . C: But I'm afraid it's not complete . C: Because we use spec uh specic uh special materials , the last item . C: And you have not added one item there . C: So it's c way too expensive . A: It's still too expensive , yeah . A: Um I I guess if we leave the if we leave this one out , um oh . B: So the button we can use plastic . A: And uh maybe not use the special form . B: And the pla uh And a plastic b just plastic buttons , a plas uh instead of rubber . C: But it Yes . A: It becomes a very dull remote control , I know . A: But it's the board decision . A: Um And um yeah . C: Well , b basically it when when this is our only option , we should even consider changing the casing , because I think there's very little added value in uh an enhanced case with these dull functions . A: Yeah . A: Yeah , I know . C: So Type of m maybe another market segment . A: Maybe we should look at an uh focus on another uh Yeah , m uh maybe not not all that fancy , but just way way more easy uh uh um basic and uh m maximise the profits and um Yeah . C: Yeah . C: Yes . C: That's maybe that's better . C: Maybe we could uh we should go for straight and simple , but that's not what uh has been asked . A: Yeah . A: I know , I know . C: So we should kick the board's uh Well Hmm . A: Yeah . A: Although I think we yeah , but we could still make uh a remote control that ap uh um applies um more to young people uh by giving it another colour already . A: Um so it is possible to make uh uh a device that attracts a little bit more to young people . C: Yes . A: Um but uh I agree it's it's not a fancy high-tech uh device . A: Definitely not , no . A: It's not that innovative . A: Or however you s pronounce that . A: Um so , okay . B: Yeah , too bad . A: Um Oh , this is the wrong one . A: So uh that means redesign . A: We do not have the time o uh now to to redesign the product . B: Mm-hmm . A: Um but we can evaluate the process and um uh uh the satisfaction on how things went . A: Um I'm not sure if we need to evaluate uh the device first . A: I guess Yeah . D: Um well , since we're not gonna manufacture it anyway Uh Yay . A: Yeah , that's true . C: Well , maybe it's good to do it anyway , because if we evaluate it , we we can also determine if our objectives are good . A: We l we can learn . A: Yeah . A: Yeah . C: So Is it fancy ? A: I agree . A: Well I d it is it is Yeah , I think so . D: Is it ? D: Is it fancy ? B: Um the yellow rubber , I think so . C: I think so . A: You like the rubber , uh Roo . B: I'm into it . D: So uh one ? C: But it's not that fancy . A: Yeah . A: No , I'll I'll I'll give it a two . C: I mean I think uh I think it would have been more fancy if we used the titanium housing the casing . C: It would be even more oh , you really like titanium . A: You like tita That's a flavour as well . C: I'm I'm into it . C: It has flavour . C: Yes , that's right . C: You should taste it . A: Right . A: Um Yeah , I know , but but it but that's fancy in the way um I mean fancy has has a lot of Yeah . D: Is it uh And w yeah , w what they want wanted was uh colours and soft materials . C: It has to do with fashion , I guess . C: So do Okay . B: It's trendy trendy , fun yeah . D: So in that way It it's fancy . A: Yeah . A: It applies . A: It yeah . B: Well , just give it a two . A: Yeah . C: Yes . C: I think I th I think it would have been I would have think uh it could have been more fancy by using the double-curved case . B: It's not the ultimate uh fancy two , but Yeah , but that's sti that's uh Looking at the user uh needs , we only uh don't we don't have the double-curved case . C: It would have been even more fancy , but we decided not to , because if we use a double-curved case , we could not use solar . C: So Yes . B: We w we do have uh the rubber , we do have the colours . B: That's two out of three . B: So I believe uh we are close uh to two . A: Yeah , I I agree . C: Yes , I agree too . C: It's okay . C: We did yes , we did good . D: Okay , and uh was it innovative ? A: Well , with the voice recognition feature and uh No , we are evaluating this this uh design now . B: But that's not in it . D: Yep . B: Ov or can we Okay . C: Well , let's let's this product . C: So I I I think it is . A: This prototype . C: I think it's innovative . A: Yeah . B: And the scroll uh wheel . B: The solar not many remotes have the solar , I think . C: No . C: It could have been a little bit more innovative u by using the kinetic uh energy source , but it's it's way too yes , but I think uh it's a two . D: Yeah , and uh So uh also a uh two ? A: That would have been a thrill . A: Yep . D: Is it easy to use ? A: I'm not sure . B: Yeah . A: I'm not sure . B: Well yeah , the voice recognition of course is hard to learn , I think . B: Well , hard it's not for the for the e for the elderly . C: Well , but there are two parts in this remote control . B: They won't use it . C: What you see here is is the basic part . C: Everybody can use it , so that's easy to use . A: Yeah . C: That's for a novice user . C: When you have a more advanced , elaborate user , well , such a user really would like to explore all these additional functions . C: So in that in that way it is advanced , and I think it's easy to use for for both uh types of users . A: Yeah . C: So uh It's maybe it's not very uh easy for Okay . B: I think I think a three . B: Wouldn't give it more . A: Uh I'm doubting doubting as well . A: Um Yeah . D: Well the p the most important function is easy to use . D: The the zapping , channel switching , volume . D: But the more advanced functions are probably a bit harder . A: Okay . A: Uh two or three ? A: Three ? A: Wha wh what would be your guess ? A: I mean ease of use um does not only apply to the most basic functions . A: It's the uh it's it's overall . A: Is the device easy to use ? C: Yeah , that's right . C: You're right in that , but I I guess uh an advanced user will will find the voice recognition function easy to use , because he is already he or she is already an advanced user . A: Yeah . A: Yeah . C: So After all , I think personally I would give a two . A: Um Okay . C: But So , it's two , two and three . A: Uh Roo , a three ? B: Yep . A: Ruud ? D: Good question . D: Uh I'll go uh for the two . A: Okay . C: Two threes . C: So that's ten . A: So I could make it e easy ? B: If you make it a four it will be three in general . C: So that's w No , two and a half . B: If he makes it a four . C: Six and four . B: Not a three . C: Six and four is ten . C: Divided by four is two and a half . C: So Yes . B: Darn . B: Nee . D: Hmm ? A: Roo . D: Huh ? B: A seven , a three No . D: Yeah . B: A four and a three together . D: I yeah . C: Four ? B: Yeah , you have a two , he has a two . D: Yeah , two , two , three No . C: Two ? B: Three ? B: And a three ? A: No , I haven't said anything yet . B: Nee . B: I know . A: Okay , but if I would say a three , then it's six , and four is ten . C: Divided by four . A: Divided by four is two point five . B: Yes . B: So if you want to have the conclusion as a three three . B: Then you would make a four . B: If you fill out a four Yeah , we haven't re uh re uh really worked it out , but you c you can you can just say find and he repeats find . C: That's not even But that's not possible to fill in , so we have to round it . A: But I'm filling in a three . A: Does it will so it will be a two point five . A: Yes , it is . A: I have a veto . A: Exactly . A: It's not about the content , it's about okay , um is it easy to f Yeah , definitely . D: Is it easy to find ? C: Yes . C: It it most definitely is it's very easy . A: Yeah , or beeps or yeah . B: Yeah , but that's the that's the the basic idea of the the speaker uh But even without it Yeah . C: Yes . C: Maybe Uh I I think I think something like that . A: I'm here , I'm here . C: Maybe you have to uh programme it once , so to that l respond to uh a certain word or a certain sentence , something like where are you , and then it will sing I'm here . A: Yeah . A: Yeah . A: Yeah . C: So something like that . C: So , I th Yeah , me too . A: Well , I uh we should not uh stay too long on this subject uh because of the time , but I personally give it a one . A: Um Sebastian ? B: Me too . D: Yeah , I agree . A: Right , well . A: The feel of the remote control is spongy . A: Well , uh it can't be more spongy . A: So No okay , but but for the options given , it's the most spongy one . C: Well , it can be . C: There are cases um in which the outside casing is um can be uh how d how do you prono is is moldable . B: Was it one of our options ? C: No , it's not one of our option , but when you look in the market , when you look Uh yes , but that's not that's not uh what they are talking about , I think . D: No . D: Uh this this was a most spongy option . B: So , in the in Yeah . C: Because we compare all these uh characteristics characteristics with uh market uh with with the real market . A: Yeah . C: So there are uh remote controls out there which are a lot more spongy . A: Yeah . C: They're out there . A: They're out there . B: But I think in this case in this case we've done the best we could . C: Yes , but it's not good enough , so it's a two . A: Yeah . A: I'll give it a one . B: I wan I'll take one . C: You take one ? C: What do you give it ? D: Well yeah , it depends , 'cause it's the most spongy we could but yeah . A: Yeah , I know , but you have to name a fig uh a number . A: Because we need to go on in for the time . D: Well , if I give it a one there'll be one hell of a calculation . B: It will be a one . D: So I'll just give it a two and make this a one point five . C: No no no . C: Uh I'll I'll change it , I'll make it m my my mark will be a four . A: You are okay . A: The remote control offers enough features . A: Well , Ruud , what what do you think about it ? D: Well , the basic layout doesn't offem offer much , but the voice recognition could add a lot . D: So Yeah , depends . C: Basically it's it's completely programmable . A: Yeah . C: You can add very m much functionality by uh using the voice recognition mode . A: Yeah , I know . C: So it's quite advanced . A: What what we didn't talk about is um uh I think it has . B: Yeah , but it ha doesn't has the digits . B: I believe it's If you uh ask yourself it offers enough features , I don't I don't think it is it has all the features um a normal remote has . D: Uh depends on what you uh implement in the speech feat Signal . A: Yeah . A: Bec because you can um we didn't talk about it , but you do have uh remote controls that are able to adapt another signal . C: Yes . A: So , you place a a regular uh remote control in front of the other one , hit the one or the two or the three , whatever , and it r records the uh the um the the signals . C: Has uh the signals sent to it . B: Yeah . A: So you could uh uh uh enter any comment you like , as long it's able to as long as our device is able to reproduce the infrared signal . A: So I think th this uh this is uh a a remote control with a very high level of features . C: Absolutely . A: Although there are i a few buttons , but the inside is is quite uh advanced . C: Yes . C: But that that's its power , I guess , because uh a regular programmable uh remote control contains , well , uh really a lot of buttons . A: Yeah . C: At at least uh forty buttons . A: Yeah . C: So it's it's quite s complicated to get uh to get used to . C: And this is quite s simple . C: You can use your voice to to programme it . A: Yep . C: It's Yeah , I'll give it a one . A: Yeah . A: Okay , um let's give it a number . A: I'll give it uh a one . A: For for the for this t uh type of market , I think it's a one . B: I'll give a two . D: Um I think think a one , 'cause v with a voice recognition you could add anything you want , so that's like um Maybe even because it doesn't look advanced . C: Yes . C: I I've I think we've uh succe succeed in in developing a product that's actually quite good , but not for this kind of market , and not for this kind of price . C: So Hmm . A: Yeah . A: So high quality , low acceptance . A: The product is is is uh b high qua uh has a high quality and and is uh advanced . C: Yes . A: But whether or not our clients are are um willing to pay twenty five Euros for this kind of device is doub is well , is not sure . C: Mm-hmm . C: Mm-hmm . A: D do you agree ? C: Yes , I agree . C: I Yeah , okay . A: Yeah . A: Maybe we should have a radar uh function . C: But Yes . B: But we could couldn't uh what what's the selling price ? B: Fifty ? A: Twenty five Euros . B: Uh twenty five . B: And costs were twelve fifty . A: Yeah . B: But even now , if only our production costs w uh were exceeded the double , Think . B: Production cost was were t uh was twenty two ? A: Mm-hmm . B: So uh selling price uh would be uh yeah . C: M about fifty Euros . C: That's quite ex well , it's not it's not very expensive for a remote control that that has this functionality . B: That's price , but w w No . B: An original remote control of any T_V_ kind , uh a Phillips remote control , y you pay uh Yeah , I kn I know uh from a few years ago , it it it costed hundred Gilders . C: Yes , it's more than fifty Euros . C: It's quite expensive , yes . A: Bu but well yeah , I know , but you're paying for th for the brand , because there are uh remote controls which control your stereo , television , D_V_D_ , C_D_ player , for under twenty five Euros . C: Yes . C: Yes , but you can you c Yes , but you can learn this thing , all these functions . C: And it's easier to use because those uh remote controls don't offer voice recognition and this one does . A: Yeah . A: Yeah . C: So I think it's worth its price . A: Okay . A: Um you had an overall rating . A: Um That's counting . D: Yeah , but uh with these ratings uh should be about one point s seven , yeah . C: Well , it's it's about one point five . B: Four six seven eight . C: Something like that . A: Okay . B: Nine divided by six . A: Okay . A: Um we'll go further on with the the rest of the evaluation . A: About the project itself , not about the product . A: Um What did you think about uh the process , the project process ? A: Ruud ? A: Try to translate that . C: Well Well , I think Mm . B: Hmm . A: Any any other Uh , Roo ? B: Yeah , I think uh The process was good . D: Ye The prices . A: Roo . B: But w um we weren't aware of the prices of the costs . A: Yeah . B: And and that was the the big deal . B: I if we knew that before , we c we could have made the the choice between what yeah . C: Actually , we had Yes . A: Better decision . C: We had we had too little information actually . A: Yeah . C: So And uh um the the the well , looking at room for creativity , there was w way too the the choice of components was way too narrow . A: Less . C: So there was not really a process of uh Well Yes . A: Yeah . A: So we could we we could be we could've been creative . A: But um it was tempered by the choice of components and the the price . C: Well , in the first meeting we we already were very creative . C: We we thought of possibilities who are not possible uh with the the current uh offer of uh manufacturing components . A: Yeah . C: So We're tempered by that , yes . A: Yeah . A: Okay , Roo ? A: Any other thoughts on that ? B: No , no . A: Ruud ? D: I agree . A: You agree , okay . A: Uh leadership . B: Fantastic . A: Okay , Roo's on for his promotion . C: Yeah , okay . A: Okay . C: I think we're a good team . A: I think so too , it's it's it's uh of course a laboratory environment . A: I missed it um to be able to contact you in between and uh say uh , hey Roo uh . C: Yes . B: Yeah . A: Um Yeah . C: Well , I tried once , but that was not allowed . A: So um Yeah , but but si uh w w w when taken in account the the situation , uh I think we performed pretty well . C: I think so too . B: Yeah . A: Yeah . A: Um the means , the SMARTboard , the digital pen . A: Did you like 'em ? C: Uh . C: The digital pen was okay , but SMARTboard was really bad . B: Yeah . C: It it's The response is very slow and the possibilities are very limited . A: Because of the response or Okay . B: Response and Uh it it has yeah . C: It's not accurate . A: Uh Okay , so it it had to be um better aligned , or what's the word ? B: Yeah , it's not accurate . B: The p the pointing of the pen is not um the place where it it writes its um uh where it uh Yeah , where it draws . D: Draws . B: It's uh the drawing on on the b on the board is r right from the pen . B: So uh You to take in account that your you m yeah uh It's too slow Hmm . A: Uh yeah . C: Maybe it's it needs to be calibrateds . A: It it was calibrated just before this meeting . A: Uh the one before , the third meeting . C: It is ? C: Okay . A: So uh it's not the calibration , it's the thing itself , I think . C: Okay . A: Uh Ruud , w uh did you use the pen a lot ? A: Or not at all ? D: No . A: Not at all . D: Not really . A: Okay . A: I thought it was quite a handy uh thing , although I would like to see um O_C_R_ . C: I I think so too . C: Yes . B: Yep . C: Yes . B: If it has O_C_R_ , uh I think uh I would use , but uh I I just uh took notes for myself and and and that's it . A: Yeah . B: It w it w yeah . B: It was necessary for me to uh Yeah , because if I want something on the computer , I just type it . A: To digitise them . A: Yeah . C: Mm-hmm . B: I type faster than I write . B: So Economic . A: Yeah . C: But I think it's a great solution for uh for uh a known problem , uh writing down some notes , some some inf uh information , and then um forgetting your notebook somewhere and losing all that information . A: Yeah . C: Because you have everything in one place and it's quite easy quite easy it's it's possible to make this information digital and share it with others in a quite easy way . A: Yeah . C: I think it's a good product . C: I only think it's th the the shape of the pen is too big . A: Yeah . C: It's not quite uh ergonomic . C: Eco ergonomic . A: I know . A: Yeah . A: Okay . A: Um What w Uh Ruud , what did you think about the SMARTboards ? D: Oh , I only use it to draw a rabbit , so can't say much about it . A: Yeah . A: Okay , you can't really decide . A: No . A: I missed a feature to easily select uh a slide and uh distribute it to the laptops . A: I think that would be very easy if you could say okay , I want to use this for my own work or my own presentation further on or Or the other way around , that you could show but m I know . C: Yes . D: No , or the other way around . B: Yeah . C: Yes , yes . C: That's quite what PowerPoint does . B: But y you can if you save this image , you can open it in your shared work folder . D: Yeah . A: I know , but I know , but we couldn't use that feature , so I missed it . B: So it's almost yeah . B: Yep . A: We weren't able to do that . A: At least the um I wasn't explained how to do such a th Okay . B: Mm-hmm . B: A and the function of of filling an an uh an oval or an an object . C: An object , yes . C: Yes . C: The drawing cap capabilities are very limited . B: I it's not possible yeah . C: And and uh w you were when you're using uh Windows , you're used to a certain interface and certain buttons , uh which you can use for drawing . A: Yeah . C: And a lot of these buttons don't appear here . C: So it's Not not uh n not way . B: Oh it looks like paint actually . A: Okay , so y it it's not even as advanced as paint . A: Yeah . C: It's quite uh limited . A: Okay . A: Uh no . A: Yeah , the project is evaluated . A: Um but , well , we need to redesign uh the product . C: Okay . C: Oh , very good , celebration . A: Celebrate . C: Pop uh pop up the champagne . B: Great . B: It was a privilege working with you . A: Okay . A: Um you're dismissed . A: No , I think we are uh ready . C: Okay . B: To private rooms ? C: I see some action over there . A: Private room , Roo . A: That sounds quite scary . C: Okay . A: No , let's find uh the way to . C: uh we're done , we're finished , I believe . C: So , are there any more cycles in this process ? C: I think not . A: I don't believe so . A: Well , maybe we'd get an email . A: Thank you for your Forty minutes . C: But um how much time did we get for this meeting ? C: And how much time is left ? A: A minute or or ten maybe . A: M Yeah , ten or five . C: Ten minutes . C: Okay . C: Okay . A: So , we can uh redesign our uh Uh I would like to Oh . C: Well , I think we we we all know what the redesign should be . C: A simple , dull , uh one-coloured box . D: And no added value . C: No , it's it's just the same product that is already on the market . D: At all . D: So In interesting design . B: But you see the problem , y you can't continue your uh your line . A: Yeah . B: Well , it's fluffy alright . B: Spongy . C: What is that ? B: A giraffe ? A: Yeah . C: It's a giraffe eating a eating leaves from a tree . A: It's blue tongue . A: Yeah . A: This is a new model . A: But Blue tongue . C: So you're actually promoting Bluetooth . C: Or blue tongue . D: Oh uh it it does uh have a natural uh feeling . D: So Yeah . A: It's spongy . A: That is uh it's a new feature next to Bluetooth to um disable all Bluetooth devices . C: Blue tongue . C: Okay . A: Um Yeah , we're done here . B: Right . C: Let's wrap it up . A: Gentlemen , thank you for your cooperation . C: Thank you Mister manager . C: Now , let's have uh a bottle of champagne . B: Leave it here . A: Yes . B: That's alright .

The UI and ID presented a prototype drawing of the remote control design. It can be used as a normal remote, but the speech recognition also provides a more advanced alternative interface. The speech recognition works as a finding mechanism as well. The rubber case is yellow with grey or black, with buttons either made of plastic or rubber. An extra button could activate/deactivate the voice recognition. The prototype proved extremely over budget. The main contributing factors were the solar cell and speech recognition. One way to compensate for the loss of features, but still attract their target group, would be to add more colour to the design. After the costing, the original prototype was evaluated on a scale of 1(excellent)-7(very bad). The criteria used were fancifulness (2), technological innovation (2), ease of use (2.5), whether it is easy to find (1), sponginess (1.5), number of features (1). Finally, the team evaluated the project process in terms of creativity (choices too narrow), leadership and teamwork (happy with it, but they missed communicating in between meetings), and means (SMARTboard was not satisfactory, but the digital pens were alright, but not too useful). The delay in providing costs of components was criticised. The prototype will have to be redesigned, so that it is compatible with the budget constraints.. The idea to include a solar cell as a power source had to be abandoned, due to the escalated costs. The same happened with the speech recognition. In order for the cost to come down to the original budget of 12.50, they also had to replace the rubber of the buttons with plastic and not use a curved design. The prototype proved extremely over budget. It would cost 22 euros. The team thought all the changes to accommodate the budget requirements made a very dull device. It was suggested that they go for a completely simple design so as to maximise the profit, although this was not what was asked in the project requirements. The device cannot be a hi-tech, innovative one any more.

B: . D: . A: Okay . A: So welcome back . A: What do do we have to do ? A: So first . A: I want to say I'm the secretary , so I make the minutes . A: You find them in your in the map in the From the group . A: There's the minutes from the first meeting . A: You'll find the next minutes also there . A: Then I wanna hear from you , what you've done . A: And after that I have some new product requirements . A: So And after that we have to make decisions , what we will do . A: And then we're ready . A: We have forty minutes for this meeting . A: After that we'll have lunch . A: So first I wanna ask the Industrial Designer to tell what he did . C: That's my task . A: So Yeah on your computer , or the What's the name ? C: Okay . C: Uh I've Where have I put it ? C: My Documents or not ? C: Hmm . C: I've save it on my computer , my presentation . C: But where ? C: Uh uh uh It was about the working of the remote control . A: What's the name of it ? A: It's the technical function or the functional requirements . C: Nope . C: Not a of Wait . C: The working design . C: But I've saved it . A: Working design . C: But now I don't know where it is . C: Hmm . A: Working design . A: What is this ? A: Product documents . C: Yeah . C: And I import this until One more . A: On the desktop . A: Up . A: up . A: Up . A: Up . A: Up . A: Yes . A: My Documents . A: Nope . C: What the fuck is this ? A: Gone . A: Well you Um Nah . A: Nah , nah , nah . A: PowerPoint . A: Working design . C: Yeah that's the empty one . A: And Presentation of working design . C: I had one . C: Uh-huh . C: Open it . C: Okay here it is . A: Save as . A: Uh it's Project . D: Desktop . C: Project . D: Yeah . A: Save . C: Okay . D: Okay . A: Very good . D: Well . C: A little later but here it is . A: Okay . A: So Now have ten minutes to tell it . C: So okay . C: It's a little difficult what I'm gonna tell you . C: It's about the working of the remote control . C: I just had an half an hour j to study it and I don't get it . D: Make it . C: Ten minutes to tell it . C: Okay . C: I think it will be a few minutes and First uh I will tell you something about the findings , what I discovered about the remote control . A: Okay . C: The working bout it uh of it . C: Uh then I'll have uh some kind of map , and it's the top of the remote control . C: With a little bit of science , uh you I will show that uh in in a few minutes . C: And then uh what I'll think about it . C: First , the findings . C: The remote control is a very difficult uh thing to uh to explain to just all of you wh who haven't seen a remote control uh inside . C: Uh there's a lot of uh plastic on it , um because its uh not so expensive . C: And there are uh a lot of uh wires , uh which um connect the components in it , the battery , and there are um switches and things like that . C: There's a lot of small uh electronics . C: So it won't be um uh too expensive to build it . C: Only twelve Euro fifty I think uh we will make it . C: Now And here I have the top of the remote control . C: Uh here's some kind of chip . C: Uh on top of this , there are uh the numbers . C: Uh you have all on your remote control . C: And uh the teletext uh button . C: And uh here's the battery . C: And when you push the button , it will uh will be sent to the chip . C: And the chip will um send it to all kind of sub-components . C: That's what I said , it's very difficult . C: And after that it will be sent to the infrared . C: And that will send it to your television . C: That's a short h uh how it works . C: Uh I think I can uh make it uh difficult , but we all we all don't get it . C: My preferences ? C: It's uh it won't be uh We shouldn't make it too big . C: Uh also for the cost , uh we should only put one battery on it . C: A long-lasting battery . C: Uh also for the cost , uh use only plastic . C: Not other materials . C: Also because of the cost , uh not too much buttons on it . C: We can also make uh a button uh with a menu uh button . C: And then um that that you will see it on the T_V_ . C: And on the T_V_ you can uh switch into the menu . C: That's I think it's easier . B: Mm-hmm . C: And the bleep signal , y uh you told us . C: Uh but we can also use it uh a bleep like something , when the battery's empty , then there is a bleep . C: Then you'll have to change it in a in a week or something . C: And also the bleep , when what I told you about uh when you lost it , and you push a button , and then you hear bleep bleep , and we will find it . C: This is uh just uh Yeah . A: Oh oh . A: Two questions . C: Yeah . A: The battery . A: You say one battery is cheaper . A: Why ? C: If we w if we use only just one uh small pen-light , then it will be cheaper than when we use two . A: Yeah but when you use two , you can use it two times longer . C: Yeah but then we'll have to make the um remote control uh long lasting . A: Okay so it's the size of the remote control . C: Just Yeah . A: Okay and the buttons . A: When you use it on the television , you've you need the television , wh which can use it . C: Yeah . C: But uh I think this our remote control is for the televisions we uh we sell in our company ? A: S Okay . C: Or is it also for other company uh for other televisions ? A: I think we have to use it also on other televisions though . C: Then this is an option . A: So Yeah but I don't I think it They are two different things though . C: Maybe just a menu button to use it on our televisions . C: And then we make it easier uh for our televisions . C: And on the other tele televisions , you can also use it , but then we won't use the Yeah ? A: We have to choose one . A: It has to work on o uh all televisions . B: Mm . C: Okay . C: Then I think uh the menu button uh will only work on the newer televisions . C: And we will uh look forward and don't make a remote control which for the older televisions . D: Hmm . A: Okay . C: And I just uh have one more idea . C: Uh maybe it's one of your tasks . C: But Uh , to have a trendy remote control , we can also um make something like the Nokia um mobile phones . C: To change covers . C: So if you have uh a trendy half with all red , uh yellow and something . C: And then you can put a red cover on it . D: Hmm . C: And also different things . A: Yeah . A: Good idea . D: Will this will this add to the cost ? C: Yes . C: Uh then it won't be uh will have just one cover on the uh original one . C: And then you can buy the covers . D: Yes but you have to m uh be able to change it . D: D does it make it more difficult to design ? C: I think it will be a little more difficult , but not too much . A: Mm-hmm . D: Not much . D: 'Kay . C: Just like with the Nokia uh mobile phones . A: Yeah but there are much more Nokia telephones than um these ones . C: Just one . C: Yeah but then we'll have to to just um put five covers on it , and see if it works . C: If it won't works then we'll get something else . C: Then we uh won't g uh go further with it . A: Yeah but are their profits bigger than their cost ? C: Uh a p a a cover made in uh in China , it it won't be I guess so expensive I think . A: Yeah but there are also design cost . A: I don't think When you have a remote control , do you change the cover ? C: Maybe . A: Would you change the cover ? C: I wi I won't . C: But maybe I think trendy people or like children where you can paint on it , and uh the the children think , oh this is my remote control , uh I made a picture on it . A: No . A: N yeah but I think that too less people would change it for good profit . C: Uh Yeah . A: So Yes it is but I don't think we have to do it . C: Okay . C: And the other people ? D: Um Mm . C: What do you think about it ? B: Yeah it's a good idea . B: But If if it Yeah , I don't I'm not sure if it will make profit enough to uh But it's uh yeah it's uh original idea . C: Okay . B: No . C: Okay . C: You're the Project Manager . A: Okay . C: Yes . C: That's it . A: That's clear . A: Okay thank you . A: So now the User Interface Designer . B: Oh . B: That's me . B: Uh Come on . B: Ah . D: Yeah . B: Yes well uh uh I shall give a short talk about the the technical function design . B: Um I thought the the the technical function design was uh to uh for a remote control to to to have some influence on the T_V_ set . B: Uh both audio and vide video uh in a cordless way . B: No cords attached . B: And uh well , it all by pushing a button on the remote . B: That was from my own experience and uh and uh the previous meeting . B: Uh I find some uh some interesting quotes on the web . B: Uh well the same idea here . B: Uh message to the television . B: And uh and and and well basic uh operations like on and off , and uh switching channels , and uh and maybe uh teletext or something like that . B: Uh well these are two uh remotes , and that's our uh our dilemma I think . B: Uh We just heard from the Industrial Designer how uh difficult it is . B: But uh shall we make a basic remote control , uh just uh swapping channels and volume and uh power button and well nothing much more . B: Or uh uh more functions on the remote . B: Uh maybe more devices you can influence . B: Uh a radio or a v a video recorder , uh V_C_R_ . B: Yeah well that's our dilemma . B: Um any ideas about that ? B: Basic or multifunctional ? A: We'll got back on that later . B: Okay yeah . B: Yeah well the that was just on my mind . D: Yes . B: So uh I didn't know what uh what way we would go . B: Mm yeah well that was my uh functional uh talk . C: 'Kay . A: 'Kay , thank you . A: Then it's your turn , the marketing expert . D: Okay . D: Uh um m Yeah . D: Um yeah okay . D: This bit too far . D: So So I'm uh gonna have a presentation about um the market , about um yeah what people think . D: Uh we did a usability lab-test with a hundred persons . D: And we looked at uh several um things . D: Uh among them design , uh d d how d did they like the use of it , uh what frustrations they had while using remote controls . D: Uh well what what will be our market . D: And uh we asked them if we had some new featu features . D: If um that would be a good idea or not . D: Well our findings . D: Uh our users , they disliked the look and feel of current remote controls . D: Um uh they especially found found them very ugly . D: And um th they also found them hard to to learn how to use it . D: Uh well they also zap a lot . D: So uh zapping uh should be very easy . D: And uh fifty percent of the users only use ten percent of the buttons . D: So a lot of unused buttons . D: There is more findings . D: Uh on the buttons . D: Which uh buttons find users uh very important and which which not ? D: And how much would they use them ? D: Well uh the most used button is the channel selection . D: And uh we asked them how uh relevant they think uh the buttons are . D: The power , volume and channel selections are very relevant . D: Uh teletext is uh less relevant but also important . D: Uh not important they found the audio , uh that's not the volume but uh specific the the pitch , or the left or right . D: Uh the screen and the brightness . D: And uh channel settings . D: Uh th and they also are not used very often . D: Then we have a few um graphs about the market . D: Uh here we can see what the market share is of uh several groups . D: Um as you can see , most users are uh between thirty six and forty five . D: Um the the the younger group between sixteen and twenty five is not very big . D: And to come back on the the swapping uh things , uh I don't think uh , I I think the younger will be most interest in it . D: But uh they are not a very big group . D: Um in the we asked them , uh how would you like a s a new feature . D: If you have an L_C_D_ on the remote control , what would you think of it . D: Now you can clearly see young users say . D: I will that would very nice . D: And older user think uh they will be scared of change I think . D: And they won't like it . D: And another thing , how would you like to have a speech recognition on it . D: Well here we see the same . D: Young users uh think that's an interesting idea . D: And old users not . D: Uh well we uh found out that there are two several markets at which we can aim . D: Uh the first are the younger , the age between sixteen and forty five . D: Uh they are highly interested in the features , as you can see uh here . D: And um they are more critical on their money spending . D: Uh the second group is the older group . D: Aged between forty six and sixty five . D: They are less interested in uh new features . D: But uh they spend their money more easily . D: Now if we look back at this graph , we can see that among the first group is about um sixty percent . D: And the second group about forty percent . D: So the the first group is bigger . D: Well then I come to my uh personal preferences . D: Uh yeah the first question is uh also we have to ask is at the which market do we aim at . D: Uh of course n uh saying we aim at the young group doesn't say that old people won't buy it . D: But less of them will buy it . D: Um well I uh Okay . D: What I thought , um even young people say it's hard to use , remote control . D: So if you make a remote control that is uh very easy to use , that's especially aimed at this group , even uh the young group will also be more interested . D: And um we can make special features . D: But uh I think it looks nice in the first time . D: But when use it , uh I don't know what's uh good thing of speech recognition . B: Mm-hmm . D: Um well th uh that's my second point . D: Uh less important functions should be discarded from the remote control . D: It's about discussion we had earlier . D: Um You can find most functions on a T_V_ set . D: So uh you don't have to have a lot of audio options , or screen options to change the brightness . D: And such things . D: Um well the design is very important . D: One thing I did not say I think , is that a lot of users also said then I would uh buy a good looking uh remote control if there will be one . D: But they found most remote controls very ugly . D: So the design of our remote control is very important . D: And uh yeah it should be very zap friendly , as most users use it for that . D: That were my findings . A: Okay thank you . C: Yeah . C: I have uh one question . C: If we aim for the younger people , um and there will be uh a lot of features like L_C_D_ or the the the speech uh f recognising , uh the cost will be a lot of h uh a lot higher . A: Yes . D: Yes . B: Mm-hmm . C: Uh I think we don't have that in our budget . B: No . C: Do you think ? D: No . B: And I don't uh I don't think twenty five Euros for a remote is really cheap or something . C: Like No . C: No . B: So it's Yeah , it's hard to uh get the younger group . C: Uh-huh . A: I think uh the L_C_D_ is cheaper than speech recognition . A: So I think that can be an d good option . B: Mm-hmm . A: L_C_D_ . B: Just the L_C_D_ ? A: Yes . A: Only the L_C_D_ . B: Mm-hmm . A: So But we'll come back on that . D: Okay . A: Now Oh , go on . A: What d d d um Um Uh we go back on the decisions later . A: Now we have a few new product requirements . A: First , teletext . A: We have internet now so we don't need the teletext anymore . A: So not necessary . A: Next . A: Only for the television . A: So we don't look at the other things like the radio or something . A: Only the television . A: Third . A: We look at the age group of forty plus . A: Uh no , younger than forty . A: Is a g big group , and like you showed , n not very much people buy our stuff . A: Fourth point . A: Our corporate colour and slogan must be used . A: Very important for the design . A: So you can see it on our site . A: Next . A: Um no . A: We have to make our decisions , what we want to do . A: So like you said , we need the . A: Maybe it's good to put it in a document . A: Now we have to decide what controls do we need . A: So maybe you can tell us . D: Yeah maybe we can first have a discussion uh on the the product requirements you just uh said . A: Sorry ? D: The the requirements you just said , maybe we should first have a discussion about that . A: Yes . A: Yes , it's okay . D: I uh personally think uh teletext is a good option . D: Uh not everyone um who is looking T_V_ can go to internet when they want to see the latest news . A: Yeah but we don't use it . A: It's a new requirement . A: So , it's not my requirement . C: 'Kay , we'll just have to do that . A: We have to do this . C: Okay . D: Okay . C: No discussion about it . D: Okay sorry . D: Then uh Mine ? A: No . C: Okay . C: Unfortunately . A: So what controls do we need ? A: Who first ? B: Well a power button ? A: Okay . A: Uh power . B: Uh the well um I think separate channels . B: So But then both the the separate channels . A: Uh mm channel . B: So so uh zero to nine or something . A: Channel Zero to nine . B: Uh volume . A: Volume . A: Maybe it's easy to pick . A: What was w your one ? A: Techno Okay . D: It's the functional requirements . A: We had w uh no no no no . A: Where was that example of the Johan . B: Oh mine . A: That was the the the the the technical Hallo . B: Technical . A: Okay . A: What do we need ? A: On-off . A: Zero to nine . C: To change to the next channel , just one button . C: To move up , move down . A: Yeah that's the channel . D: D Yeah . D: Do we make a menu ? A: Menu ? A: Uh yes the n newer televisions ha do have menus . A: Uh M Menu . D: Uh I think it will be um q quite easy to use , to have uh uh four arrows . A: I think um the only one or two numbers . B: Mm yes . A: And Hello ? A: That's ch Yes . D: Up-down for channel selection , and left-right uh for volume . D: And uh a menu uh button . D: And if you press the menu button you get into the menu , and you can use the same buttons . D: But the then to scroll through the menu and to change the options . A: On the L_C_D_ screen , you mean ? D: Uh well yeah that depends on if you have uh the menu on the T_V_ . D: Or you get the menu on the L_C_D_ screen on the remote control . A: Think it's better to have it on the remote control , 'cause it it has to work on all televisions . A: So we need N Yes . D: Yes . C: But then we come to the costs . A: But if we have this So now we don't have a lot of buttons . D: 'Kay . D: But well if you aim at the younger market , um a as they as uh s uh as we seen in the usability uh lab , uh they will buy a nice looking um remote control . D: And also to find the easy to use uh part very important . D: So if we have a L_C_D_ sh uh screen , and uh not too many buttons , I think that will incre uh uh even when it's a bit more cost , it will still sell . A: Is this enough ? B: Mute . A: Mute . A: Maybe in the menu ? B: Um Yeah but then it's always uh more than one uh thing to do . D: Mm . A: Mute . A: Mm-hmm . D: Yeah . A: Okay . A: Maybe more ? A: No . A: Well . A: Then that's all . A: This will be the buttons . A: And I think that's enough for the next phase . A: So we can go on to Yes . C: But now we have only the buttons . C: And uh we don't yet have to decide what the remote control would look like ? C: Or Okay . A: No that's for the next phase . A: Um Phase two is the conceptual design . A: So then we'll have the concepts . C: Okay . C: Okay . A: That's for the So uh next point . A: Now we have lunch-break . A: After that we have t thirty minutes for work . A: And you can find the minutes in the Project Documents folder inclusive the uh buttons . A: No . A: Your individual action , you can find them in the email . A: So now it's time for lunch . C: Okay . D: Okay . D: Good idea . A: Thanks for coming .

The project manager opened the meeting by explaining how to locate his minutes from the previous meeting. The Industrial Designer briefly explained the internal workings of the remote, and mentioned his preferences for power source and case material. He also suggested mobile phone-like changeable covers, and the group discussed the profit in this. The User Interface Designer very briefly mentioned some features a remote should have and suggested it should be multifunctional. The Marketing Expert present the findings of the usability study. The group then discussed their target group ,and what features they might include to attract them. The manager introduced new requirements to the project, insisting they were to be followed. The group then discussed what buttons they might need, which included menu, numbers, channel and volume changing arrows and mute. The design of the remote control is to be carried out at the next meeting. Individual actions for the next meeeting can be found in emails to be sent. The buttons will consist of number, a menu button, arrows for changing channel and volume, but also navigating the menu, and a mute button. *NA*

B: . B: I'll wait until you're all um hooked up . D: Oh good grief . D: 'Kay . B: Okay . D: Oh . B: Put it on in that way . A: Oops . B: Thanks . B: Okay . A: Mm . B: Welcome back everybody , hope you've had fun . A: After lunch . A: Yeah . B: Right um this is our conceptual design meeting , um I think we're slightly ahead of ourselves from the last meeting , I th I I think yeah um . A: Mm-hmm . C: Yeah , yeah I was getting that impression as well . A: Mm-hmm . D: Mm . B: This is where we talk about um properties , materials , user-interface and trend-watching . C: Etcetera . D: Mm-hmm . B: So I think we've touched on a few things to do with that already , but we'll just go over it . B: Um the minutes from the last time . B: Um we had a couple of um changes in our plans in that we couldn't use teletext , it wasn't gonna be a control for everything um and that we had to incorporate the image of the company into it somehow . B: Um we have decided on a leaving out the voice recognition , we've decided on there being a flip design and um a different shape from what's normal . B: We were thinking a shell , but something along those lines , just a different shape from what's normal , um . B: You were going to look into the rechargeable batteries and we were gonna think about the port and an alarm for getting it lost , things like that , um and our market was going to be young , business , kind of range . C: Yeah . C: Yeah . A: 'Kay . B: Okay , so shall we start with the first presentation ? D: Shall I ? A: Yep . B: Yes if you feel It's okay . D: Okay . D: We just connect up . D: Thank you . D: There we go . D: Okay um so we decided on our market and so this feedback from the marketing department is really about trend watching . D: Um the methods we used to decide on uh current trends and so on , market trends , were that we did our traditional uh our usual market research study uh with a hundred subjects and the the general feedback from them is that the most im uh w I'm sorry I'm slightly tongue-tied after lunch , sorry Project Manager . D: Um we decided on the most important aspect i uh required in a remote control device and we'll come to that later . D: So that was one of the first things we did . D: Also with our company um being forerunners in uh putting fashion into technology , we also looked at a fashion update um using our consultants on fashion and design in Paris and Milan . D: Uh so the general findings from that was uh in the market trends the most important aspect for remote controls were people want a fancy look and feel , rather than the the current functional look and feel of remote controls . D: They also also want a remote control to be technologically innovative , and of course , as we predicted , that it should be easy to use . D: Now I should point out that the first of those findings , fancy look and feel , is the most important , is twice as important as the second , technologically innovative , which is in turn twice as important as being easy to use . D: So possibly that the feature that we put first is actually third is still important , but it's third in order of preference for the the subject group we looked at . B: Yeah . D: Okay , um , now the fashion update which relates to very personal preferences among our subject group , um we found from our um consultants in Paris and Milan who des attended all the design and fashion fairs there , that fruit and vegetables are going to be the theme for clothes , shoes and furniture . D: So should we be thinking of using something like that in our remote control design too ? D: There also seems to be um a trend towards a spongy feel to materials , uh again in contrast to last year . D: So a lot of interesting feedback there , both from our market research departments and from our people in Paris and Milan . D: Be interesting to see what our design people make of that . A: 'Kay . B: Okay thank you very much . B: Um let's start from the inside and work our way out . A: Yep . A: Fine . C: Yeah , okay . A: It's okay with me . D: Unless anyone has any questions about that ? D: Not yet ? B: I don't think so , not yet . D: 'Kay . B: Um , yes , thank you . C: That screwed in ? D: Okay . B: I hate those little things especially if you do them on too tight and you can't get the leverage on them to undo them . C: Yeah . D: I know . C: 'Kay , Okay . B: Okay . C: Um this is uh all about the design of the actual components and the availability of the components we have in stock at the moment . C: Okay , first uh the Into the method . C: The the main idea of the whole thing is just so you sh you just press buttons and it should activate things on the T_V_ and we discussed last meeting that it should be easy to find . C: Um also in this study I've looked into the availability of some of the materials , 'cause some of the things that we looked at last time aren't un unfortunately aren't available . B: 'Kay . C: Um , findings , I've got my nice little picture there . C: This is uh the chip called the T_A_ double one eight three five which is what's used in pretty much every remote control 'cause it sends out standard signals , based on your input and um it's pretty much used for all all T_V_ remotes at the moment . B: 'Kay . C: Um and then we we're loo looking into battery options . C: There's um actually no rechargeable option available , so we I saw the um the standard double A_ and triple A_ which we thought were a bit bit too bulky at the moment , dynamo charging , I thought that that might be a bit silly to be to be honest , people won't it's it's basically like wind-up radio . B: Wa can you explain that ? B: Like a right , okay . C: So you wind up your remote control before you use it . B: How what kind of how l long can you get out of that , I mean can you pick it up and then wind it for two minutes and then that's it for the night ? C: It might You Yeah , yeah , oh yeah I presu you wouldn't have to wind it for very long , but I don't I don't think it's really sort of necessary when you th you think of the next two options , like the the solar charging , 'cause most people have the light on in the room anyway so they could get when when you got T_V_ . B: Or That doesn't count though does it ? D: Does does light charge as as sunlight does ? B: I thought it was U_V_ like Any , any I'm pretty sure that solar is from the sun . D: Artificial light ? C: No . C: Is it ? C: Alright i Yeah it would the d yeah the dynamo would take more space 'cause you actually need a physical sort of handle to wind up . D: Has to be solar . A: Yep . A: Regarding those sizes , which one you think will be light because we we have to take into consideration size also , so maybe a standard triple A_ might take lesser space or and dynamo might take more space . C: Yeah , okay . D: Mm . B: Uh , I don't think it counts electric lights no , but I mean not many you don't want to limit your market . D: Artificial light , no . D: That's going to I know , different parts of the world too , if we're if we're marketing internationally . B: I mean people who live in basement flats there's not that many people , but there are people . A: Uh Right . C: But Yeah and most people most people also watch T_V_ in the in the night anyway . A: Night . B: Mm , but then it would be charging through the day , I think the point is that it charges through the day and then you've got it charged for the evening . C: But I I think I think the the next one's the best anyway . B: Okay . C: The the kinetic charging which is like you get it in r you get it in wrist watches and you d you don't even notice it . B: Yeah I've seen But then if you think about a watch , it's on your wrist so it's on your whole bod it's on your body the whole time so you're walking around , you're doing things , it is moving a lot of the time . C: I mean the amount the amount of probably moving around you'd be doing all the time would would charge it up , I don't think you'd ever need to actually physically start shaking it up to make it work . A: And are these like uh what are the life of the kinetic battery , it like it runs for long time ? C: Um yeah it's it charges into um some form of it's a smaller cell which it charges into and uh the si the size sort of a watch a watch battery , 'cause they use them quite frequently in watches . A: Mm-hmm . A: Okay . C: And that'll that would l would last for um well I do I d I'm not entirely sure how long it would last but I've never seen one run out . A: We c Solar would be slightly expensives . C: Yeah . C: Yeah and Yeah but then again I I think it is because if you think about it , the watch , although it's only a tiny amount it's it's um it's always moving for the whole day and they don't run out over night when you leave them on the side . B: If you'd I mean you switch the T_V_ on , then you put it on the side , then you pick it up to change it and then you put it on the side . D: Mm-hmm . B: Is it really gonna be enough ? B: Okay . C: And th for the same the same reason , you're only using it for a v incredibly short amount of time just to send the signal and then you're finished with it and you put it no no I do I don't think the the draw on it would be Mm . D: Hmm . B: So it's not the draw on it isn't Okay . D: Mm-hmm . D: Mm . D: Could I just ask referring back to solar charging , is that compatible with um standard batteries ? D: I mean , could people put standard batteries in but with a s you know they could leave it in the sunlight for solar charging or the two things not compatible ? C: Ye yeah I think I th uh g y you could have a dual um power thing but the the thing with the solar cells is you would need to put them on the case and they because , if you lie on a calculator they they're qui they're quite big and they all they all look i identical . B: Like a dual kind of . D: Mm . D: So that affects the exterior design . B: Expensive as well . C: They're they're expensive , they don't Yeah the normal batteries would be the cheapest I'd presume then it would actually be the the solar charging ones , um but the It's i I think they're not very resistant to dropping , 'cause if you drop stuff yeah if you if you have y the size you'd need to charge a remote wouldn't be that big but I mean if remotes always get thrown around and stuff , so . B: What kind of price are we looking at for I presume the normal batteries are the cheapest ? A: It's twelve point f Another question is like sorry . B: Solar . B: Well they're not designed Practical-wise okay . C: Y I think yeah , practically . C: I mean calculators you don't really throw around a lot whereas remotes you do , they can t Yeah they do , they yeah they've got dual things , but they're the batteries are smaller I think . B: You do get a bit of wear but don't calculators have a battery in them as well ? D: Mm . B: Mm . D: Again it de Mm . A: W w which one would last the longest , because we don't want customers to be like you know charging like a mobile phone every day . C: Mm . A: A remote control , like , so we have to s look at the life also . C: W m yeah so the Yeah the the s if you if you had something du uh using the standard batteries and the solar charging , um , I don't think you'd I think the it would d well you know how long the standard double A_s would last in or triple A_s would last . D: It would just detract from the attractiveness of the of the whole feature , i it's not gonna add anything , okay . C: Yeah I think i I think it would , yeah . B: Okay , can we add in uh an attachment to closing feature ? A: Okay . B: Can we think about that ? B: 'Cause if we're doing the kinetic thing and it's Well add it in to think about um because , where am I ? C: Yeah . D: Shouldn't we do some market research on that first before we add it in because I I personally right , okay . B: If it is the kinetic thing and it is small and it is portable and it is a different shape and the kinetic is something people don't do kind of we're doing something original and different um but if you wore it if it's something you could just clip on your pocket then you would have that less , you you wouldn't lose it so much . C: Yeah . C: Yeah . B: But then maybe that's looking at someone who's just sitting on their own rather than the eternal battle for control of the controls . C: Yeah . D: It's not something that's come up in any of our uh focus groups and market research , it's not a thing that people are looking for when we threw it open to the field yeah . B: No . B: Okay . A: So Mm-hmm . C: Okay . D: But it's something to put on the side to think about maybe . B: Okay , right . C: Okay , well I'll move on . B: Mm-hmm . C: Um , my second part of my findings uh the mo most current remotes use this silicone uh P_C_B_ board which pr printed circuit board , which basically has these contacts that are really close together and then when you press down on the rubber button , it'll connect the circuit and each each switch is connected to two uh different legs on the chip and so sends a different message and that then uh gets translated by the chip into a code and then it's fired out of this L_E_D_ in the sequence of l on and off bursts . B: What kind of things do we have to consider there ? B: Can we what kind of size , does it come in varying sizes or is it just one size and we would have to fit the design of Mm-hmm . C: Well well this the thi the thing about is um they they can be as big or as small as you want them to be because you can you can print circuit board like that that it's it's simply spaced like that so you can have fit the n the size of the nine buttons in . C: If you if you see how thin the tracks are , you could you could s you could put them virtually right next to each other and have a much smaller switch on each one , if you if you wanted to but um the there is an option to do to do it like that , or you could have some sort of array of switches which I'll speak about in the next bit so that And then to uh yeah , so to conserve battery life the remote should be in a standby mode no while not being used . B: Okay . B: Okay . C: Now what I was thinking about that was 'cause sometimes when y when you have these things , they've got little lights on behind the buttons , so you can see what all the buttons are , like on a mobile phone , they do it more often than on a than on a T_V_ remote , but you could you could have lights behind the buttons and um after like five or ten seconds of not being used I'd have that turned off , if we decided to go for buttons that could light up . B: Mm-hmm . A: Okay . C: Um , the case material , I've a been sent what the factory can actually give us , the there's the plastic which I think we were gonna go for anyway as the main case case housing and the the main problems with the well you could go for wood but I think it would be a bit impractical . B: Mm-hmm . C: Titanium um very expensive just to process , which to make it is expensive , and rubber , well you're saying that people like this uh spongy feel this year , so perhaps uh some something made of rubber , but I was thinking more of the buttons , because the buttons which they've they've said that they've they've put across are what is used in some stress ball manufacture and it's meant to be anti R_S_I_ . B: Mm . D: Mm . D: Okay . B: Mm-hmm . C: I'm no I'm not sure how that would work because surely your fingers would still be moving over the short distances but that's what they said . C: Um the problem with the casing is that uh there's quite um there's quite a few design restrictions that they've got on the shape of the case . C: If you go for titanium they can only do a standard box shape , whereas if you come to plastic they can they can be a little more they can they can do sort of curved shapes . C: But whether whether or not because we'd have it in two separate units for the flip phone . A: Second thing is yeah and second question is like , a mobile you can change the cover , you call it a skin or whatever . B: Hinged , yeah . C: Yeah . A: So in this case if you're looking at like a customer can change the colour like from green , parrot green to chilli red or something like that . D: Mm . C: Yeah I th Uh . A: So is that feature available in like uh titanium , or it's like only specific to plastic or Mm-hmm . C: Yeah in in titanium I don't I don't think it would be available at all really , the ju just it w well you could make it available in the titanium , it was just it would be so expensive to buy a new case for it , because of the expense of how much titanium is is it's light and strong but I think it should be left for aircraft design rather than for for a remote . D: Mm-hmm . D: It does mark quite easily too if you let it fall . D: I've got a mobile phone myself which is titanium and it does mark very easily if you drop it . C: Yeah , yeah . D: I was just wondering if we make the basic mould out of plastic but have like a rubber cover that goes over , that would give the spongy feel , that also allows us to kind of have different fasciae for the phone . C: Rubber , yeah . C: And you can peel them off yeah . B: So instead of the fascia that comes off being plastic , the fascia that comes off would be the rubber , like those pens that you get with the grip , that you can you can pull that off . A: Yeah . D: Like a rubber sleeve almost , yeah . C: Yeah . A: Something like Alright . C: Yeah . D: Mm . A: That could be a good idea . D: Mm . C: Hmm . A: It could it would be comfortable to hold on also . B: Okay . B: Mm . D: Very cheap way of changing the look of it and people can just buy a new one if they want to . C: T Yeah . B: Well that's been really popular with mobile phones so I don't see why not . D: Mm . D: Yeah . C: Also the just just going back to the interface designs with the buttons , the I kno we were planning to do some sort of touch screen . B: 'Kay . B: Mm-hmm . C: Now what I was saying before about instead of having you could have just a bare P_C_B_ circuit board and I'm sure you could probably get it in different colours and so just by touching it with your finger it'd make the connection over if you had them close enough , that would be one option . C: Um the second option th they offer rubber buttons , but I thought that an L_C_D_ type of screen 'cause one they're incredibly thin um and don't take up much space , two they you can have them in a sort of array and you can arrange the buttons on the screen in a sort of set thing and you could have them like a touch display . A: Sorry I didn't get the last part , you're talking of Just what you said I I didn't get the uh meaning of it completely , you're saying like Uh-huh . C: Uh what what Oh on the on the L_C_D_ screen you could becau you could fit it the problem with it basically is that it's flat and so you can't do lots of curve curved things with it , but um you can you wouldn't have with the L_C_D_ you'd have the wires coming off , you wouldn't have that with the with the L_C_D_ , you'd only have that with the printed circuit board . A: Okay . B: Mm-hmm . D: Mm . C: With W also with the Yeah . D: I don't s sorry to interrupt , I don't see why the curved thing is a problem , if we for example had a shell , once we open that yeah , so it'd be f yeah , yeah . B: Oh it would be flat inside . C: You could have a flat screen inside , yeah , but I'm just wondering whether we want an L_C_D_ screen inside . B: Mm . D: Have I misunderstood you ? C: It wouldn't be like full colour , it would just be black and white , but there'd be touch touch buttons , so you wouldn't be pressing down on 'em , w or we could have rubber buttons which are made of this material which is anti-R_S_I_ . D: Mm-hmm . A: 'Kay . D: Mm-hmm . B: I think it would be good to have a contrast between , if the whole thing is gonna be this rubber thing it would be good to open it up and see something quite fancy looking inside . C: Is rubber . D: Yeah . C: Mm . B: Now how would you distinguish , if you had it bare , how would you distinguish where you had to press , I mean Uh Like one of the palm pop thing . C: Yeah I hadn't I hadn't really thought of that to be honest . D: I just had another idea , I don't know if it helps with that , but just to do with the R_S_I_ . D: Is it possible , just as an option , when we open it up , people can use their fingers to press the button , or we have inside like a small pointer thing when people want to . C: Yeah you could , you could have some sort of stylus that you could pull out but I I think they could get a bit easily lost , 'cause I had Hmm . D: Mm . D: Yeah . A: Absolutely , f for somebody who very often , if he would a person who switches channels very often or does use a particular function very often will find it very irritating to use a and he might spoil the touch-pad very fast compared to a button like , if you keep punching with an pointer or whatever . D: They're easy to replace as well , cheap . B: It would have to be attached . C: Yeah . C: Yeah . D: Mm-hmm . C: Yeah . D: Mm . C: Yeah okay . D: Yeah just a thought they wouldn't actually need one and they could use anything they've got , couldn't they ? D: A pencil or a pen , so they wouldn't really need a Mm-hmm . B: Okay , we'll talk about that so if you finish your and we'll come back to that . C: Yeah that's yeah that that's the end of m my Yeah . B: That's you , right okay . A: And just one small question before like you are , regarding the circuit , since we are hav having a flip-top , we can customise the two circuits for different type of buttons like we are keeping the standard buttons on the top and the more complex buttons under this thing , so we can divide the circuit like you know . C: Uh yeah . C: Yeah yeah that that would be fairly simple , I mean you'd you'd actually have two separate you'd have two separate circuit boards but they'd be joined by wires or like some cabling between them , 'cause in the in the actual flip bit you'd have some linking . A: Mm-hmm . A: Okay . A: Okay . D: I'll just raise another point while it occurs to me , it kind of applies to both our designers here , so I'm not sure how it would fit in . C: Mm . D: If we flip open , now you know how you've got some mirrors in nightclubs that are mirrors when you turn to them and you turn away and it gives like an advertising display , you seen those ? B: No . D: And they kind of respond to the turn of your body . D: Is it possible that when we open our flip-top shell it's a little compact mirror and when you press a button it then goes onto the phone display th uh the remote control display thing . B: We're marketing to guys as much as we are to women . C: Um . D: They don't look at themselves ? D: Just a thought . B: Well it's a remote control , you were sitting watching T_V_ are you gonna want to sort of open it and say oh shit I should go and have a shower and do my hair before I put the T_ Yeah , no , no . D: Yeah . D: I know what you mean , it's with us using the ideas for a mobile ph it's with us using the ideas for mobile phones I kinda got sidetracked onto that I think , okay . D: trying to think of other features we can build in that wouldn't cost too much but maybe we'll leave that one on the side . B: Mm . C: Yeah . D: 'Kay . B: Okay . C: I mean you can you could do it , you could have a 'cause if you if you just put the full charge through an L_C_D_ display it'll completely blank it out , but I don't know if you could get any mirror effect on it , I'm not sure about Yeah . D: Mm . D: Oh I think forget about the mirror that was just a very quick passing thought yeah . B: Okay , okay . A: Okay , uh would like to share something which I did here . A: First thing is uh basically on design we just took the input from the previous meeting , especially from the marketing and industrial design , to check on the customer needs and feasibility . A: Second is we checked into competitors , the picture here shows one of the standard models offered by competitors here . A: So y you generally see there's not much of variety and like marketing team said uh , people need trendy , they are bored of black and white . B: Mm . A: So you generally see rectangular shape , very monotonous kind of designs here . A: And uh second thing is there's too much of confusion here . B: Mm . A: No particular remote is standard . A: Like , some some people have a Here you see this ? A: This is on a I I I found th that uh only common feature is the ch uh channel control and uh volume control , rest other buttons , they are in a very disorganized and they are not consistent th with other models and all . B: Okay . A: Okay , and second as already discussed with William , we are going to have m maybe a G_ G_U_I_ interface in the f in the middle of the flip-top and g graphic user interface basically which is what we d do in computer , have icons or touch pad or whatever , which is Like you have on a l uh icons or something y you have is a good example of G_U_I_ graphic user interface . C: Yeah . D: Sorry what does that stand for ? B: Which means Okay . D: Okay . C: Yeah . C: If you if yeah if you have like buttons that appear on the screen in this L_C_D_ screen . C: Yeah . A: So basically not point or click Press any particular device , he just has to click on that particular icon to simplify . B: Okay . A: And on the top m repetitive buttons which are like volume or channel changing and all could be on the pointing device , that means the use of button . A: So he need not use a pointer to keep changing the channel if a person is frequent surfer . B: Mm-hmm . A: So we are having a combination of boards , so f on the s simpler board , on the top we have this button , rubber buttons , to keep frequently changing the channels . B: Can we swap that round so th that the ones that we use all the time are on the bottom part ? B: 'Cause if you're thinking about holding it you would be using your thumbs to press , just like a mobile phone . C: Yeah . D: No you'd hold it you don't if you flip it open then you'd be Wouldn't you ? D: Isn't that the idea ? D: You us if we just use the shell as an example again , you open that , you've got your L_C_D_ display there and you've got the buttons there so you're holding it in the palm of your hand , yeah . B: Yeah . C: Yeah , yeah but you can do it with your thumb li Yeah . B: That's what I was just saying , and then have the and then have the L_C_D_ at the top and then be able to touch that for the other controls , so have the um the volume and the programme , things like that , on the lower side . A: But Mm-hmm . D: Mm-hmm . D: Mm-hmm . A: Okay and you mean to the And the lower distance . A: Oh f perfect . D: Hmm . B: Okay . A: So the findings are too many cluttered buttons . A: Repetition of certain but buttons which I already explained , example the volume and channel control buttons . A: All are confusing and in inconsistent . A: Okay we had a latest finding of voice recognition , there was a mail which mentions that our division has developed a new speech recognition s feature . A: We have to check into the for financial f feasibility whether we can incorporate it this at a low cost , but for like we had g um s response from the customers that they would like to have the feature of finding it . A: So it could be like , where is the remote , and the remote answers I am here . C: Yeah . A: Some kind of thing or it gives a b bleep sound or some kind of sound and if this can be incorporated this would be more uh you can say trendy also ? D: Mm . A: And technologically innovative also . C: Yeah . A: So we we can check into the financial feasibility of incorporating this . A: My personal preferences would be like , as already uh marketing department , they want something to do with fruit so I wouldn't say the design should be like a fruit , but yeah we can take inspiration from fruit colours , like the vibrant colours , uh red chilli uh tomato red or whatever and second thing is cer certain standard buttons we should have , like for example , i if you see the previous slide uh I think most of the users would now be well acquainted with this cer central pattern , here , so we we we would not change h that particular pattern because i this is the most consistent thing in all remote controls . D: Mm . C: Yeah . C: Well , yeah we Yeah . B: I can't see that , is that play and stop and things ? A: This is central one , the one you yeah volume and channel . B: Or is that volume and channel ? A: So keep that m that standardised because that's the most common feature across all models , if you look at all the models , it's here . A: This and voice recognition . B: Okay . B: Right . B: Okay . B: Um I'm not sure how long we've got left , but we need to make a decision about um the things we've discussed . B: So , we agree on Do we agree on the battery ? D: Kinetic ? A: The kinetic . B: Yeah . C: Yeah . B: Um , that means that there's no function for li the port , you know that it sits in , then pressing the button then having so we could incorporate voice recognition for the finding it . C: Mm . C: Yeah I think I mean if Yeah it is it is qui it's quite a cool feature to have and also if they've got it if they've got these parts already in stock , then it won't be cheap to re-manufacture them , uh or it will be cheap sorry to re-manufacture them . B: It's a bi i it's like a g it's a gadget , it's a selling point . A: Mm-hmm . C: So do you reckon that's a good idea that , where's the remote , I'm here thing ? C: I think that would be quite fun . D: Mm . B: I think the only I think the only pitfall that we would have would be how much it's going to cost if that means we have to cut down somewhere else , but I think pretty much we've used cheap relatively cheap and simple things . C: Yeah . C: Yeah . D: Mm . C: Yeah to s th well it's it's not as expensive as it would be if it was full colour 'cause if we've just got a black and white one , I mean they use them in calculators so . B: The L_C_D_'s not cheap . D: Hmm . B: Yeah , okay . A: Maybe we could start with the black and white . C: Yeah . A: That that way we could upgrade later . B: And you could yeah . D: Yeah , we talked about kinetic charging , we've deci seem to have decided on that , did we decide on double A_ or triple A_ batteries ? B: Okay . A: Mm . A: Mm . C: Well you cou um . B: Do you want like a back-up ? D: No , one of the decisions we had to make was whether we had double A_ or triple A_ batteries 'cause they've still got to be charged this way haven't they ? C: K no the kinetic ones come come with um a sort of w watch a battery that goes in a watch . D: I oh I see . D: Right , okay , got you . C: So it's a lot smaller , so it would Yeah . D: Got you on that okay , didn't realise . B: Um , okay so we've got battery . B: The inside components is pretty standardised across the board isn't it ? A: Yeah . B: So there's not a really a decision to be made there , um . B: The buttons what did you give us as our The bare-board L_C_D_ or On the top one okay you've got the touch okay and then Okay , okay . C: Yeah the well I think were we're going for the L_C_D_ on that one , on the buttons , on the on the on on the top one we're gonna yeah . C: On the bottom we were gonna have the rubber , the rubber ones , the anti-R_S_I_ ones . D: Sorry could you repeat that last part ? C: Um , okay on we've got the flip the flip-screen , the top one is gonna be the L_C_D_ and the bottom one is gonna be the rubberised buttons . D: L_C_D_ screen . D: Mm-hmm . D: Okay . A: And for the sorry . B: No , it's fine . A: For the body design I think plastic , uh w yeah we could use the body , for the inside and uh rubber as a padding or for the grip , something like to add to the design . C: Plastic , okay . B: For the inside . C: Yeah . B: Mm-hmm . D: Mm-hmm , so we decided on a rubber casing for the plastic shell , a variety of designs , okay . A: Plast right . B: Oh I think so , I think so . D: and it is just uh although it's rubberised and spongy , apart from that we're just going to go for sort of vegetable and fruit colours , we're not gonna try and make it actually a vegetable or fruit design or anything else , like a shell that we discussed , just go for the colours . C: Mm no . B: No I think I we don't wanna be tacky if we've got a kind of different shape anyway um the fact the m the material that we would be using would be cheap , so we could make it red , we could make it um psychedelic , you know , we could make it black and white zebra stripes , but that's not really what we're focusing on , what we're focusing on is the m you know yes . A: It's Uh I it's different . D: Okay . D: Mm-hmm . D: The feel . B: So we could just pick anything . D: 'Kay . D: Mm-hmm . D: Is that going to be this image I've got in my head of something kind of shaped like that , maybe about that size , made of plastic , fits into the palm of the hand , rubberised cover that's spongy . D: Is that really going to fit fancy look and feel which was the major thing that people wanted , market research , is that fancy ? B: It's just different it's just different from everything else and I mean , I'm trying to imagine um clean looking houses , sort of beige and black um so you either want something that goes with that , which is what's on the market anyway , or you want something that contrasts as you know like you get clocks now that are more of a talking point than an actual clock because they're so interesting and Mm . D: Mm . D: Mm-hmm . D: Mm-hmm . D: Mm-hmm . C: Mm . D: Mm-hmm . D: Yeah . D: I'm just kind of pushing at that to see if you came out with anything else , but I mean I totally agree . D: We looked at those remotes , I mean they are kind of anonymous , very similar looking things . D: This would definitely be different enough , I just wondered if anybody could come up with something even more Well the thing is the rubberised covers are going to be s relatively cheap to produce , that if in a year's time we we get feedback from the design fairs that show something else is coming I mean it's so easy for us to just produce that and it can be slipped on , which is another beauty of it . B: And you would just have an across the b you would have so many different options that you could do , you could have um a plain black one , you could have sparkly pink glittery ones for your little Mm . B: And ones tha ones that have rubbery spikes y you know , you could just go so far with it , like a puffer fish , you could just , you could take it wherever , so I think that's quite a flexible thing . A: Right . C: You can you can just Yeah . A: Acupressure , you could talk of acupressures . C: Yeah . A: And finally the body should be retouchable , may maybe ch you can change the body or the case casing the case outside , it should be moulded it with the design in such a way you can change it every time . B: Yes . C: Yeah , yeah j with these rubber these rubberised ca not the actual uh plastic outside case , just the rubber thing that goes round the outside . B: Mm . A: Okay . A: The rubber . B: Yeah . B: Okay we've got five minutes , um , or that might've been up for a while . D: Mm , so can I just recap uh Sarah , for the decisions that we've made , kinetic charging , the watch-type batteries , um L_C_D_ display on th the top side of the flip top , rubberised buttons on the bottom side , we're gonna use fruit and vegetable colours for the rubber cover , the case itself is plastic . A: Fine . A: Yeah . D: That's how far we've got , what else do we have to add to our decisions here ? A: Fine , uh we were talking of voice recognition also because that we are not for how to look it uh remote control if it's lost . D: Mm . B: Mm-hmm . A: So , are we looking at voice ? D: Yes , it was just , there was just a cost issue with that , but it's a good idea we just need to check on the cost , is that right ? A: Or maybe like uh William was suggesting in the last thing some devices you put on key chains . A: For l yeah , the whistle . C: Oh yeah , yeah the whistle ones , yeah . A: So we can if financially voice recognition is not feasible we could go for a whistle . D: And incorporating the company logo ? A: Yep . B: Have you Okay . A: Uh sorry I didn't mention this , but we'll be incorporating in the design . D: Mm . D: 'Cause I took it from the feedback you gave in the last meeting from y from y your report , it's not just a case of having a little R_R_ hidden somewhere , they do want it to be obvious that it's our product don't they ? B: Well they do , but I think we can you could well it is , it is , I think you just address that with um advertising . D: Since it's the only one of its kind on the market it's obviously gonna be ours . D: Yeah . B: Um , you associate the name with the individual product that it is and that does the work for you . C: Yeah . D: Okay . B: Obviously it'll have a logo on it just like everything , but everything else has a logo on it . B: The point is that it's got to stand out somehow differently but I think it does , without that so I'm not worried about that . D: Okay . D: Okay . D: Did we I know at the last meeting we spoke about a beeper , I think that was you talked about a beeper for a location , have we just rejected that in favour of voice recognition then ? B: Depending on how i I mean we've got this memo saying that it's something that the company's looking into , so um that seems to make sense , but if it turns out that it's hugely expensive we'd have to cut down somewhere else , then it's worth thinking about . C: Yeah , depending on the expense of it . C: And they've got in stock , so yeah . B: But I think we'll find out more about cost afterwards . C: Yeah . B: Right I'm going to wrap it up there . C: Okay . A: Fine . B: I got a end meeting now message on my mo yeah so . A: Mm-hmm . C: Did it ? A: Yeah . A: Again a questionnaire huh ? B: Um so I think we've probably got it says , closing we have forty minutes so I um think we've probably got about that time before we come back . D: You got to go through . B: It's either that or we only had forty minutes to discuss what we just discussed and don't know how long that took . A: I think we are pretty going in a clear direction now . B: Is everyone happy ? B: Okay .

The Project Manager reviewed the decisions from the previous meeting. The Marketing Expert made a presentation on trend watching, including trends in user requirements and trends in fashion. The Industrial Designer presented all the components of the device and announced that several of the features already discussed would not be available. He suggested substituting a kinetic battery for the rechargeable batteries and using a combination of rubber and plastic for the materials. The User Interface Designer presented his main interface design, which included buttons for the most frequently used features and a graphic user interface on the LCD screen for other functions, to keep frequently used features easy to use. He announced that speech recognition was still an option to consider, depending on price. The Project Manager then began a discussion to decide what was going into the final design. It was decided that a kinetic battery would be used in place of a rechargeable battery, that the remote will feature an LCD screen and rubber casing and rubber buttons, and that interchangeable rubber covers in fruit colors will be available. Speech recognition may be included if it is not too costly. It was decided that the remote would feature an LCD screen, rubber buttons, colorful rubber changeable skins, a kinetic battery, and possibly speech recognition if it is still within the budget to include it. Several of the features that the group had wanted to integrate into the design were either too costly or unavailable due to new limitations from the factory. The group had to change many of the original design elements to an alternative.

B: . C: . C: . C: . D: . D: . D: . A: Mm . D: So , Hi Christa . A: So , uh now it's the Hi Sammy . A: It's the detail design meeting , so we're going last meeting . A: So um , first uh Mark and Rama are going to present uh the prototype . A: Uh then uh Sammy will propose some uh crite cr criteria to evaluate this prototype . A: Then , w we And then we going to do some finance to see if uh it is uh feasible and uh at the end we will we will um evaluate ourself as a team . D: Yes . B: Yes . B: And chocolate ? A: And that's all . D: Mm . A: Okay . A: So first , let's uh see the prototype . C: Yeah . C: Uh , here we have our prototype model . A: Okay . B: Mm-hmm . A: And you have some slides then ? C: Yeah . C: Yeah , we have also some slides . B: Yes , and place some slides . A: Yeah . A: Mm . A: Okay . A: Uh so in which uh Mm okay . C: In Yeah . B: Uh , participant three . B: Prototype . A: Mm . C: Five . B: Uh , so this is our remote control . C: Him . B: It's a r working prototype . B: You can use it now by switching all these buttons . B: So first , I present as we came to this perfect model , and then we'll give some technical specifications . D: Yeah . A: Mm-hmm . B: That's well , so that's that . B: Please , next slide . B: We analysed all the fruits and contacted NASA , and uh made some real good Yeah . A: MASA ? B: If you can see this , and the stars are showing that . B: And um , s society will accept that . D: Mm-hmm . B: For sure . B: And making some analysis of different fruits , we choose the ultimate form , ultimate colours , and uh ultimate smell of it . B: S please , next slide . B: But we still didn't want to go far from our titanium idea , 'cause it's the most of the moder the m the modern material we can p select . B: And it's practical . B: And it's still say it's for our needs , so please press something . B: And as I said , it's perfect . A: Okay . B: Please press it . C: Experience . C: Explanat See this . B: Everyone is f really uh really glad to obtain an s such a r such a device . D: Such a nice thing . B: So you can touch it with your hands . D: Can I ? D: Ho-ho . B: Sure . C: You can Spongy . B: Yes . A: What do you say ? B: N You must say it . D: It says I will uh I'll buy it . B: Yeah . A: One day . D: If I if I need so . A: He Hmm . D: Hopefully my daughter will like it . B: Okay . B: Y and we got the answer . B: Uh , it is , yes , of course . D: Yes , of course . D: Of c course . B: , please next slide . B: Um , this is a prototype . B: You can have a look at it , and That's all I wanted to say . D: Ah . B: Now it's technical specification by our colleague . C: Hmm . C: So Yeah . D: Oh , there is a button missing . D: Okay . C: This this is really flexible . C: You can add your buttons . D: It's in option . C: Yeah . C: So function , mm So , as we discussed , we have to switch on switch off whenever we want . A: Mm-hmm . C: And so , we have buttons and using L_C_D_ , or like you can use this jog wheel and select which ever option on the L_C_D_ , and then do on and off . C: Then you ha you'll have volume control . C: So , you you can press these buttons to increase or decrease the volume . C: And we have some L_C_D_ controls . C: Like , m switching the L_C_D_ display if you want to use L_C_D_ , or you don't want you can just use normal button . A: Mm-hmm . C: And we have speech recognition . C: Here you have microphone , and then it date records your voice , and then it try to recognise . D: Hmm . C: And it can also do the action . C: And location finder . C: And we want to do the location basically using speech recogniser . D: Mm-hmm . C: You can just say , where is my remote control . C: Or uh , you can just give some nickname to your remote control , like Bobby . D: Hey , babe . A: Bobby . C: And then , it will say hi . D: Bob . D: Hey Bob . C: Yeah , hi , and then you can use it . D: Okay , that's good . A: Mm-hmm . A: Hmm . A: 'Kay . C: So , um our team is now fruits . C: Mainly strawberry . C: So , you can have And then you can see the look L_C_D_ and all the switches . D: Oh , these are strawberries . A: Are colourful . A: Yeah . C: Material , we want to stick to titanium . C: We will send , we want to Yeah , or s So , we want to have simple and perfect shapes , like I shown in these phones . D: Fruit smelling spongy titanium . D: I didn't know it exist , but that's great . C: You can have your own designs and and you can feel simple designs . C: And you can choose colours on your day for each day , or even many colours . D: Ha . A: Ho-ho . D: You mean we can change the colour uh of th Yeah . A: That's for the L_C_D_ or for the titanium ? C: For the L_C_D_ . D: Yeah okay , for the L_C_D_ . C: With titanium it's it is silver . D: Tit titanium is Uh , okay . B: We are still working on titanium . A: Mm-mm . C: Yeah . B: So , r we'll start with L_C_D_ . C: Mm , yeah . B: You can ask Bob . B: It's Tuesday . C: Yeah . D: Yeah , Bob , please . A: Hey , you know you're theme today . D: Tuesday colour . C: Yeah . C: Even you can configure your colours for its the depending on your mood , or s And you can have many colours on weekends . D: Okay . A: Hmm . D: Mm-hmm . D: Black for Sunday . C: Or Huh ? A: And w wait , wh what are the strawberries for ? D: On the L_C_D_ ? A: Wh wh Mm-hmm . D: Oh . C: Ah , these are like sensors . D: Of course . D: What do you think ? B: That's location sensors . D: Strawberry sensors . D: Very useful . A: Okay . A: Strawberries . C: So , after this meeting we'll propose a party for our success for So , if you are vegetarian or you have any options , please let us know . A: Ah . D: Lounge meeting . B: Yeah , and we can just some strawberry first . C: Yeah . B: Um Oops . D: Alright . D: Good . A: Okay . C: S So , any specific questions for Yeah . A: Mm-hmm . D: So , huh . D: Interesting . D: In interesting . D: Mm mm . A: Uh we'll see in the financial part if uh all gets into W Who is the five uh fifty millions we first make a party in ? D: It makes sense . B: Let's make a party first maybe . C: Yeah . C: Then we can discuss We can Yeah , then we can have how much for how money is left . D: So uh , this is What a design . A: Mm-hmm . A: Okay . A: Uh , so Let's uh , yeah , let's see if uh th it's meet the evaluation criterium . D: It's my turn . D: Mm-hmm . D: Let's see if this Yeah , if you meet the evaluation criterion . C: Yeah . A: Oops . C: Fudge . D: Yeah . D: So , evaluation please . D: So . D: You made a very nice prototype , and um , I think , we now need altogether to try to evaluate it to see if it makes sense to do it , if it fulfils our what we want to do , and things like that . D: So mm Uh , next slide , please . D: As you know , before going and uh creating and producing these strawberry uh remote control , it's very important to first verify if it makes sense , if we have a chance to sell it . C: Yeah . D: Uh , so we need to evaluate it um , try to do it in a constative way , and as much as we can . D: To so what I propose is that we are going to to have this scale from one to seven . D: One meaning that , ye yes uh it fulfils uh the the criterion , whatever it is . D: And seven meaning , no it doesn't fulfil at all . D: And we're all l going to list all the criterion . D: I'm going to go to that next slide , and together try to evaluate this according to this criterion and from one to seven . A: Okay . D: And then we are just going to have an average , which will give us the value of our uh remote control . D: So , maybe we can have a look at the criteria ? C: Fancy . D: So these are the criterion uh I'm I thought were important . D: Of course , this can be discussed , but let's let's see , so let's vote . D: So we have fancy here and we have the scale from one to seven with four in the middle . A: Mm-hmm . D: So , what do you think , is it fancy ? C: Huh . C: Yeah , what's is really Uh , it's really Yeah . A: Uh , I think that fancy , we can say it is fancy . D: It is very very fancy . D: Or have you ever seen something like that ? A: Oh . A: I am not the d the only one choosing , yeah . D: Yeah , of course . D: What do you think ? A: Uh what do you think ? B: Feel the weight . D: Is it The weight is later . C: Oh . B: Really . A: Uh-huh . D: Now we're We're on the fanciness now . B: Okay . D: I think it's quite fancy . C: Yeah , yeah . D: It's uh Yeah , so No it's it's one . C: We can give at least five or six , seven . A: Yeah . A: Yeah . A: It's in the other . A: Yeah . D: Yeah , o one means it's , yes , a very fancy and seven mean no at all . C: Oh , Oh . C: So Oh , okay . A: Mm . C: Yeah , okay . C: Oh , okay . C: So M maybe two . D: So it's one or two . D: What do you think ? A: Two . A: Let's say two , yeah . D: Two ? D: Okay . B: Two . B: Two . D: So here , two . D: Up . D: Then we have uh technology . C: Technology . C: Yeah . C: Um And we have L_C_D_ . D: So , what about technology ? D: We have uh we have speech recognition , we have location based , we have L_C_D_ . C: So you change colours . A: Change colour of t Yeah , I think it's a Yeah . D: Change colour , I mean that's very Quite d I think it's a one for that , at least . C: Useful . B: Yeah , yeah , yeah . C: Yeah , yeah . B: Yeah . A: Yeah . B: Uh No . C: It's silly . D: At least a one , yeah . A: Mm-mm . D: Robustness , uh-huh . C: Uh , still we need to cha Yeah , it Maybe strawberry . D: So let's suppose my daughter take it and um and through it away . A: Um The strawberries Oh . D: Do you think it makes sense that it's going to live again ? D: Uh , maybe not the prototype . D: Let's try . D: Oh my god . D: Okay , we just lost one strawberry . D: So Not at all ? C: Oh . B: No . B: How can I say this . C: Yeah , we can easily plug it . B: It's still it's still working , and your daughter got a bonus . D: It is Yeah . B: A strawberry . D: Yeah . D: So it's not so bad . A: Mm-mm . D: I um uh I would say three . C: Yeah , yeah . A: Yeah . A: But it's too . C: Yeah . D: Yeah , that does make sense , yeah ? A: It's um robust , yeah . C: Useful ? D: Useful . D: Well , so the question is does it have uh the minimum requirement of re remote control ? C: Yeah , Yeah . D: So I don't know . D: These buttons are uh It not clear . A: Oh , yeah , lets me try . D: But you have at least uh next produce . A: Yeah . A: What is uh next , please ? C: Yeah , channel . C: I this is volume control and channel changes . D: Uh , it depends on the Okay . C: These are the main You Yeah . A: And you can uh do di two sites ? A: Yeah . C: Yeah , and you can do on L_C_D_ using these going to scrolling all the option . A: Okay , also . D: So but , for instance , because the L_C_D_ is not uh touch control , touch screen , you cannot go to channel twenty five directly . C: So if you don't want Yeah , um yeah . A: You can , by using the You c push here the the yeah . C: Yeah . B: You can . D: Directly . B: You go you So , the basic mode Yeah . B: So that's simple . B: The basic mode is uh you got just two buttons and a jog dial . D: Yeah . B: With two buttons , you do this like uh volume up , volume down . D: Oh , it's a jog dial , okay . D: Uh-huh . C: And channel . B: Or if you go to the site , it's channel up channel down . D: Okay . B: And if you want to make to s twenty-five , you push on this . D: Yeah . C: You can select . B: You select twenty , you select five . D: Okay . B: That's it . C: Yeah mm . D: It's much longer than that that being two two five , no ? B: No . D: Don't you think so ? D: May not okay , we can go . D: That's uh You're right . C: Yeah , yeah , yeah . C: Y you need to like press two and five and Yeah . D: That's it's less uh Yeah . D: But it's it's nice , because people anyway don't go there . D: But So what do you think for it , usefulness ? C: Yeah , yeah . C: Yeah mm . C: So , d Yeah , we need to address we want we only address two main functions here and the other functions will be on L_C_D_ . D: Seems to be useful . C: So so Yeah . A: Let me understand well , because I'm not sure that's for that this one are b d uh two dir directional button . D: Both . D: Yeah . A: Yeah , two Yeah . B: Yeah . D: Yeah . B: Yeah . D: Up down or left right . C: Yeah . C: Up . A: Yeah . D: Yeah . A: And which what is that ? D: That Cool . B: It's a jog dial for controlling the cursor on the L_C_D_ screen . C: This is jog wheel . A: Okay , okay . C: Yeah . A: It's a kind Oh , okay okay . B: Like , selecting the menus . C: Um , see in L_C_D_ , like you will have blocks and you select which one . A: Oh oh okay , great . D: I would say then uh Two or three ? A: Now it's looks us useful . C: Yeah . A: Yeah . D: Two or three ? C: Yeah . C: Two , maybe . D: Two . D: Okay , two . A: Yeah . D: So size and weight . C: Yeah , yeah . D: Is it the the the effective size and weight that the Is it uh real size , real weight ? D: Or Because it Size is going to be that , yeah ? C: Yeah , it's size al almost Yeah , because it is The weight will be bit lighter . D: Uh , and and It's going to be lighter , because this seems to be very heavy f I mean , for my daughter , for instance . C: We will s We use titanium . B: Sure , without titanium alloy , it's going to be light . A: Mm-mm . C: Yeah . C: Yeah . C: Yeah . B: Of course . C: Heavy . C: Yeah . A: Mm-hmm . C: Yeah . D: Not sure if uh she can use it . C: But sides uh , the sides should be okay . D: So , should be okay . C: Yeah mm . D: Up to three for that , because I'm haven't seen the weight so I must not uh Colour and shape . A: Mm-mm . B: Okay . C: Oh . B: Okay . A: Uh-oh . D: Well , so colour , it seems that we have the several colours for the L_C_D_ . C: Yeah . A: Yeah . D: But um , it's not very clear what is the colour of the sh the sh the case . A: Yeah . C: The case is silver titanium , no ? D: It's a it's going to be titanium . A: Yeah , it's . C: Yeah . D: Okay , okay . D: That's nice . A: Let's imagine . D: I think it's good . D: Okay . A: And what about the strawberries on the top ? A: I'm not convince . D: Yahoo . A: But maybe I'm not trendy . A: But , uh Yeah , but uh uh they're not useful . D: Well y you know , it's this uh fruit and vegetable year . C: Oh . C: Yeah , yeah . D: So Uh , I think usefulness is m as as I rem um just have to remind you that usefulness is much less important than fanciness . C: Yeah . A: I I mean it that's uh Mm-hmm . C: So maybe , I think Yeah . A: Yep . C: Yeah , well Yeah . D: Whether it's fancy or not now , it we have to decide . C: Um Yeah , well then it's bit difficult to use . A: Hmm . D: But this If it's Uh-huh . A: I would have m uh i found more fancy that the fruits are useful . D: So , that they will that maybe the fruit may be here instead . A: Yeah . C: Not like this d We're just giving the fruit for more fanciness and more attraction , too . A: Mm-hmm . A: But the n Yeah . C: So , maybe think we can have rubber or some sponges , stuff for strawberries and different colours . A: Mm . C: So it's Even These buttons But it looks really not really good . D: So , it seems we are not so clear on the shape uh I suggested three . A: No , I'm not sure uh why uh if it was like this I It's n no , it's not fancy any more . C: I mean , the f Yeah . C: So these are kind of rubber things . C: Even if you lose one you can just put whatever . A: Okay . B: And Moreover , moreover it covers it covers all the end goals . C: Even we can provide many different colours or different fruits , and Yeah . A: Uh-huh . A: And different routes . A: Okay , I see what Okay , so you you you feel like it's something uh a protection for the remote control . B: Even if it is , you know , it's very rounded , but still you got some rubber fruit here , and it's completely uh completely secure to leave it uh with children and that . C: Yeah . C: Yeah . C: Yeah . C: Yeah . C: Yeah , we've yeah we have sensors here and so here and here , so we just Yeah , so even if you don't put , it works . A: Also . C: But this is really fancy . A: Okay . A: Okay . D: Because uh , everybody s doesn't seem to be convince , although it's quite You have good arguments . B: Okay . B: Okay . C: Yeah . C: Yeah . D: But And uh the last one is adaptive . A: Okay . D: This is not r maybe not as important as the other one , but uh can we adapt it to each each personal use ? C: Yeah . B: Sure , sure , just look at it . D: Great . B: It's full adaptable . D: Fully adaptable . A: Wow , that's a Yea Yeah , it's fudge titanium . B: Yeah , you can fit it into your palm , you know . D: That's Yeah . D: So you can fit into your palm , okay . D: That What else can we need ? C: Yeah . C: You can Yeah . D: You Do you think you are gonna be able to do that with ti titanium as well ? D: It's fudge , yeah , yeah . A: You know . A: Right , yeah . B: Mm , It's two point one seven . D: Yeah , fruit titanium , yeah . A: And uh Okay . D: Well , I if if this is if you are ready to do that , then I think it deserves a one . C: Yeah . A: Let's go for one . D: Okay . C: Yeah . D: Now we have to do the average . C: Three , three , six , eight , eleven . D: Who is good in math ? D: Okay . D: Two point one seven . D: That's nice . D: Two point one seven out of seven . C: Hmm . D: I think we have a good good thing . A: Yeah . D: Well , that's all I had to say about the evaluation . D: So It seems to be good , yeah . A: So it's a good evaluation . A: Yeah . C: Yeah mm . A: Mm . D: We have uh Yeah . C: Yeah , two one one seven , we have . C: So Financi Energy . A: Mm-mm . D: Yeah . D: Okay . D: Thanks . A: Okay . A: So now , it has to fulfil the financial criterium ? D: Ah-ha . A: So , I have an Here . A: Um . D: So so how many batteries do we need ? C: Uh , we use bat One battery . D: One battery ? C: Yep . A: Okay , so two . D: Good . D: Why two ? C: Oh , we just need one , I guess . D: Say no . D: No , ne never install . A: Uh-huh . D: Two batteries or one ? A: Oh . C: No , number is one . C: We need only one battery . D: Only one . A: Yeah yeah , but the price is two . D: No , no . A: Oh , number . D: But no , no . B: No , uh you just Number . A: Sorry sorry sorry . C: Number , number . D: No , no way . A: I'm sorry . D: Yeah . A: Yeah . B: Yeah . A: Yeah . D: You never use uh Excel ? A: Oh . A: No , never . D: Good . B: How What what's the limit ? A: H Okay . B: Uh , it's it's okay that I don't know , 'cause uh it's not my field . D: It's twelve bucks . B: Twelve bucks . D: Twelve bucks . B: Okay , now Mm-hmm . D: Twelve and a half , I think . C: So we We have sample chip . B: Check that number also . D: Okay . D: Okay , electronics . D: So It's a simple chip ? C: Uh , like simple chip , yeah . D: Simple chip , okay . C: So , yeah . D: One . C: Yeah . C: Four buttons at least . D: Okay . C: And then we have the t sample speaker sensor for speech recognition . A: And for the One also . D: One or two ? C: Yeah , one to one . D: One ? C: Yeah , one . D: Okay . D: So the case , which one uh is it in the end ? C: Yeah , I think we will go for a single curve , no ? D: Let's do a single curve . C: Oh , is Oh . B: It's it's flat . D: It's flat , and curved . C: Oh , okay . A: I thought you can curve somebody . B: It's flat . B: But it is flat , you Look . D: It's curvable . B: It's curvable , but it's not curved . D: Maybe there is a supplement for that , no ? A: Mm-hmm . D: It's only curve ? D: Okay , let's go . A: Oh see , I I think that the the price is this one . C: Yeah . D: This Okay , you d We tried , we tried . A: Yeah , yeah . A: Don't chip on me . C: Oh . B: Oh , okay . D: So , what is it ? C: Titanium . D: T titanium ? A: Mm-hmm . B: Mm . D: Mm , that's expensive . D: Mm-hmm . A: Mm-mm . B: Mm . A: Yeah . A: But she wanted u the fudge titanium . D: Okay . C: Yeah , well No , only one , no ? A: I think it's five , but you don't say . D: Let's stick to s titan . D: Special colour ? D: No because uh Yeah . B: Well , n Why three ? A: Mm . B: Why three ? A: Oh , sorry . A: Again , I'm See it . C: Um Interface . A: Special colour , or it's only on the Yeah , but there is no colour here . D: Oh . C: Yes , in L_C_D_ display . C: Ok Yeah , an Yeah . A: So I put it here . C: Push-button . D: So the L_C_D_ Two . A: How many push-button ? C: Scro Uh , two . A: Three or two ? A: Is there The scroll-wheel , okay . C: Yeah . D: Yeah . D: It's going to be expensive . C: One scroll wheel . C: One L_C_D_ displayed . A: Okay . A: Um That's that's not We choose this one , and not this one . D: That's all ? D: No . C: Yeah . D: Oh , I think , no it's Uh , is it a scroll wheel and pe push button , th this centre one ? C: Yeah , it's cheaper . A: Or only a scroll-wheel . C: Yeah . D: Or only only scroll wheel , okay . C: Only scroll wheel . C: Yeah mm . C: So It's already Ah . D: You are trying to make make up make us up . A: You try to s No , no , no . A: Because how do you do to y select ? D: No , but you select with the two d the other two buttons , no ? C: Y ye Yeah . A: Yeah , I mean you you go on the location with your scroll wheel and then you Stay longer . D: That's true . D: Yeah . C: Then it automatically we can just do like you feel , it goes . D: Yeah . C: And it will activate Um , plus , yeah , it's price is really Special colours , yeah . D: It should stay . A: Okay . D: Yeah . A: Oops . A: Okay , okay . A: Um Mm-hmm . B: For buttons . C: Okay . C: Yeah , buttons and strawberries . B: No , buttons just normal . C: Yeah . C: Special form . A: You you have all of these , no ? D: She's very hard on this . D: Special colour ? A: Mm maybe n not this one but Yeah , so Not special colours an interest in ? D: Yeah . D: No . D: Special material ? C: Uh , we have titan Yeah . B: That's for buttons . B: But buttons are standard . D: Yeah , buttons are the standard buttons . D: Yeah . D: It's only buttons , these . D: Nothing special . D: Okay . D: So we are at seventeen dot eight . D: No , the colour is in the L_C_D_ . A: And buttons are not colourised ? A: They are m Boo-hoo . D: I no . C: Mm , hmm , I think uh because you can just go for a good colours . D: We can just use this red . C: Yeah , and uh Yeah . D: It's So what is Are we supposed to cut things out now ? A: It's already too expensive . A: Apparently . A: Yeah . A: Mm . D: Uh , until we get twelve fifty . A: Mm-hmm . A: Mm . C: Oh . A: So think of what we can cut uh here . D: Well , if I look at what is the most expensive things , uh it's the L_C_D_ and the speaker . C: Sample speaker . C: Yeah . A: Apparently , we have to choose one or the other . D: Yeah . C: Yeah . D: Yeah . B: Well , as you may know there's some research done in the field of producing energy from mechanical eng , I mean , producing electricity from mechanical energy . B: So , the point is that when you take device and push the button , you produce enough energy to make electricity . A: But you don't need a battery ? B: Yeah , that you don't need a battery . A: Mm . D: Mm-hmm . B: So , it's something like hand dynamo robot . B: A real high-tech version of it . D: So that would So , but if we select the hand dynamo it's okay , we only We we win one . A: But um it's like the hand dynamo , no ? C: Maybe the jog wheel can be like kind of hand is Yeah . B: Okay , but l Why not . D: That's already that . A: Uh it's a it's a beginning . D: Okay , let's do that . C: Yeah . A: Okay . B: Let's do that . A: So One here and here . C: Yeah , just remo S Yeah . A: 'Kay . B: And I propose to So uh , about chips . B: Advanced chip on print , right ? A: Mm-hmm . B: So , put minus one there , please . D: I'm not sure if this is legal . A: Mm . B: Why not ? A: That's right . C: Uh , no . B: And ? D: And ? A: M maybe minus uh three , no ? D: No . C: Yeah . D: Okay , let's see . B: So , was there result ? C: No , no . C: It's not It's not changing , no ? B: Let's have a look . A: Mm-hmm . C: It you don't So now on , we can increase our Still you have two more . D: Yeah , yeah , yeah , if Click somewhere , you'll see features . B: Why ? A: Mm . B: Oops . D: Yes , it does . D: Maybe put minus two , so it looks uh more reasonable . A: So Oh , sorry . B: Yeah . B: Why not . D: Yeah , anyway No , minus two . B: Minus . A: Mm-hmm . D: Nobody will know . A: Mm . D: It's not recorded , is it ? B: Good . D: Okay , we're on time . D: Good . A: Okay . A: Oh , we can put uh a hand dynamo and a battery if you want . C: Maybe we can use it for our party . B: And a battery and a battery , yeah . A: Oh . C: Yeah . C: Yeah , yeah . A: Both its it's cool . D: No , now we are exp exceeding I think . B: Now it's fancy , let's add one instead of two . C: Yeah , that No , but point five point three . D: It Is it ? A: Mm . A: Yeah , yeah y Yeah . D: I think we're exceeding now . D: We have to remove the Uh , it's better . C: Okay . D: I think they are counting uh We would prefer , yeah . C: Is really strict ? A: Mm . A: It's maximum and don't have to Yeah , yeah . D: Maximum is maximum . C: Oh . D: So , remove one of them . A: Uh Uh , mm-mm . C: Oh yeah . D: Yeah . D: Okay . D: Okay , we're uh on target . A: Yeah . A: Mm . A: Okay . A: Mm . A: So target reached . D: I'm just curious to see this uh my address chip on print . C: Ho Oh . A: It's um English uh Yeah . D: Trick . D: Uh , I would say it's the Russian trick , but Anyway No , they may have some their origins , strange origins No , no , no . A: Yeah , but uh is uh English . A: So Mm . B: Well , I don't know . C: Uh And we can discuss all these things in our party . B: I don't know . B: I am not sure who was programming this calculator , you know . B: 'Cause uh I wonder if we put A_ or B_ somewhere instead of a number . A: Mm , let's try . D: Let's finish this meeting instead . A: Okay . A: I save it uh Okay , so next mm No , that's yours . D: What else ? D: No . D: This is right . A: Sorry . D: Okay , so finance , that's done . A: 'Kay . D: Are the cost under twelve ? C: Mm yeah , very much . D: Yes . D: Project evaluation , good . A: Okay . A: So now We have to make um Yeah . B: Next slide . D: Project process . D: Safe uh asse uh safe assessment . A: Yeah . A: Mm . A: See mm how Are we a good team ? A: Mm . D: Yeah , I think we've listened to everybody . B: Okay . A: Mm-hmm . D: Everybody could say what they thought . A: Mm . D: And uh Yeah . A: Is there enough room for creativity ? B: Yeah , yeah . C: Yeah , yeah . A: Mm . A: And you . B: Yeah . D: When we see the results , there is no doubt there Maybe a lack of leadership ? C: Yeah , it's really Yeah . A: Mm . A: Oh . A: Okay . A: Well , project evaluation . B: M maybe not , huh ? D: Team-work , very strong , I would say . C: Yeah , our team-work is really strong . D: Team-work , no problem . D: Means . D: Whiteboard , digital pens . C: Oh , we still , I guess . B: What was the Oh yeah , what was good ? B: Everything . D: Yeah , I think white-board is useful . B: What was bad ? D: Digital pens , useful . C: Hmm . D: New ideas found ? A: So , you say , is there sheep ? D: Yeah . A: Luck . A: Okay . A: So luck , but good . A: Which imply good uh team performance . D: But uh Yeah , but uh then I I mus That's true . B: Yeah . B: A good leader , you know , a good leader is somewhere in the shade and Of course . D: And there's uh one very important point . C: Don't really . D: We're on time . C: Yeah . A: Mm-hmm . D: Meetings finish when they have to or even before . C: And we also Mm . C: We made Mm . D: The for meeting it's uh one of the most important thing . B: Uh Not to waste time , that's important . A: Okay . A: Mm . D: Yeah . D: Yeah , we have other uh remote controls to create . C: Hmm . B: We need time f New materials . A: Okay . C: Ah , we got new idea , speech recognition , location finding . A: A lot of uh Yeah , uh new ways of doing financial Mm . D: Mm . C: New materials , new s uh this fancy strawberry design . D: Mm , yeah . D: Hey , just wondering if my uh what about the the pink the pinkness of that uh . C: And new tricks . A: Mm . A: They're working on um pink titanium . D: They are working on a Okay , good . C: Ah , very . D: I think we are great . B: Budget . D: There's no no other words for that . C: Yeah . D: We are probably the best . B: Alright . A: Mm yeah . D: Real Reaction is uh Yeah . A: Yeah , we're really nice . D: Yeah . A: Yeah . A: Mm . A: Okay . D: Finished ? A: I think it's Yeah . D: Ah , celebration . D: Are the costs within the budget ? D: Of course they are . C: Yeah . D: Yeah . A: Uh How Yeah . B: Okay . D: Is the project evaluated ? D: Yes , it is . C: Yeah , yeah , it's We got two Good score . B: Yeah , it is . A: Mm . B: So , we see , we can even forecast . B: they propose us like celebration , everything , we could forecast it , right ? D: To whom ? D: To the whole our company ? A: I'm the one , proposing the celebration . A: Of course , you know I'm the program manager . B: You ? B: It was you . B: Okay . C: Oh , okay . D: So , let's celebrate . D: Uh I think the meeting The meeting is over at least . A: Mm-hmm . C: So where we will go now ? A: Ah um , I think it's finish . C: Uh , ye Will go to Italian restaurant , or Ah , okay . A: Yeah . A: Mm . D: So , we have to go out . C: We can decide . A: Mm-mm . C: Yeah . B: Okay . A: And we go to the party . C: Yeah . D: Yeah , yeah , yeah . C: Thank you . A: thank you to you . A: Mm .

This last meeting started with the presentation of a remote control prototype. It has on-off and volume buttons, an LCD screen (it can be active or switched off) in various colours, which largely replaces the use of push buttons, and a jog-wheel for navigation and option selection in the menus presented on the LCD. It also includes speech recognition as an alternative interface, which also serves as mechanism for locating the device. It was designed to be powered by a single battery. The casing will be made of titanium with rubber strawberries following the fruit and veg fashion. The prototype was evaluated on a scale of 1(excellent)-7(very bad) in terms of fancifulness, technology, robustness, usefulness, size, colour and shape and customizability: the average mark was 2.17; the team were satisfied with their prototype, although after costs were calculated it proved very expensive. Finally, the team evaluated the whole process: they deemed themselves a good team, they found there was plenty of room for creativity and they liked the project manager's leadership. *NA* After the team realised the prototype was over budget, they replaced the battery with a hand dynamo. When it became evident from the costs of components and materials that they would have to do without either the LCD or the speech recognition, they decided to change the given prices in order to accommodate them to their design and budget. The gratuitous presence of decorative rubber strawberries on a titanium case (even if they cover sensors) did not meet everyone's approval. Although, the attempt was towards keeping with the current fashion trends, the result did not satisfy the program manager. The prototype was more than 40% over budget. The team realised that their budget did not allow for all the specifications of their prototype.

A: . A: . A: . A: So is Why not save that . D: No , you'll ha have to open it up from elsewhere . A: Do you want to replace existing file , no . A: I actually tried to transfer it to My Documents , but spreadsheet . D: Yeah , you have to you have to close that window . D: 'Cause that's the save one isn't it , so And then find it . A: Yeah , but I've ta uh right , I'll just re-do it . A: That's the easiest way . A: Right . C: Well we've made our prototype anyway . C: We can have a good look at that . D: You pass it round to have a look . C: Mm-hmm . C: Y no , it's a slightly curved around the sides . D: Mm very nice . C: Um , it's almost curved like up to the main display as well . D: Mm-hmm . C: And the little line at the bottom indicates the bit the panel that you pull down . C: And the extra function buttons are below that panel on the little line . D: Mm-hmm . C: And we've got the stick on the button with the company logo on . D: Mm-hmm . B: We also have a apple slash cherry design at the top . D: So it is , yeah . D: Cherry would be alright actually . D: Yeah . C: Yeah , it's a bit more fun , isn't it ? C: And it's kinda not really at a kind of you think apple , you think computers , like Apple Mac . B: Yeah , yeah , we might get a For the M_ . D: Mm-hmm . D: Copyright , yeah . D: What's this this one ? C: Yeah , and cherries are fun , summery . D: What's that one there ? C: Ah , that's the mute . D: Oh , okay . D: Right . C: It it'd probably have to be labelled mute . D: Uh-huh . C: But um , we didn't have anything small enough to write . B: They're thinking For the first time , well it was hard to get the h um the actual labelling on the individual buttons . D: Okay . D: Mm-hmm . C: Yeah . C: Uh , we just chose simple shapes for all them . C: Um , the important ones are the volume ones . C: So we made them a bit bigger . D: Mm-hmm . C: The mute could possibly be a bit smaller . B: Hum , you separate off in colour the volume related buttons from the channel related buttons , so you've got the volume in orange on design there , and the the channel is in blue . D: Yeah . C: Mm-hmm . A: R right . C: Yeah , and we chose a V_ plus and V_ minus . A: Um , all these things have cost implications . A: And so when I done my thing on cost a I had assumed that the only uh button that would be a different colour would be the uh the red apple button . A: So However , I've now . A: But um , yeah so uh but there would be a cost implication on that , and uh as I suppose that so whether wanted to put in all these colours , would be uh open to debate , I suppose . D: I'll see if I can find them . B: Yeah , sis Yes , we'll have the slide-away . C: Well the colours wouldn't like that's they wouldn't be too important , but we didn't have any white Play-Doh . D: Have Mm-hmm . C: So that's where the colour buttons came from . A: An important consideration . A: Right , okay so um And the second one underneath would be the idea for the Right , okay . B: Bottom . A: So we've got um detail design meeting . A: Right . A: So So , we've got prototype presentation , which we've just done , evaluation criteria , um and finance , so I guess w we have to evaluate if that meets the various uh aspects that we're looking for uh from um our previous meeting . A: So other than the fact that it doesn't have the second layer , but um obviously obviously it would . D: Mm-hmm . B: Mm-hmm . A: But other than that , we got the red apple . A: We got the buttons and the only thing that has really changed is the is the colouration of the buttons , and the bit after the evaluation criteria is uh is the finance . B: Yes , yes . D: Right . B: Okay . A: And the and the cost implication . A: The only snag about this is that uh the cost is probably kind of important . A: So um , and then the production evaluation , as to how easy that would be to uh to manufacture . B: Mm-hmm . A: Um , and whether it would uh Right , so uh as far as the the finance of it would be concern would be to make sure that the cost aye the production cost 'cause you may remember that was one of the first uh considerations was to be in d under um uh twelve fifty or two and a half uh twelve and a half Euros . D: So if you had to do a presentation or will you just work it on the prototype ? C: Uh , that's it . B: This this is a yes , this is our presentation of the prototype . D: That's the pr Okay . B: Mm-hmm . A: So , there's no redesign . A: So that should uh Right , so , seems to me that the thing that I have to do is is quickly find that uh Right . B: Could we get this on the board just so we can see or do you mean do you have the figures there ? D: we should plug it in . D: Do you wanna plu do you wanna plug it in into the the back of that one . A: Okay . B: 'Kay , Alice . B: So , sh 'Kay this should be then . D: We could do it as we d go along , the production costs , looking at the prototype . A: Right . A: Okay , so , by the fact that we've got uh the simple chip and the uh kinetic energy source , we've got a single curved case . A: We've got a rubber uh case materials supplements . A: So , we had decided that we're having rubber buttons and Okay . B: Mm-hmm . B: Have a push button interface . A: W the button supplements . B: Um Um Yeah . A: Well , originally , I thought there would just be uh one in there because it was the one red apple . A: But So the so the real w the real question then would come in . A: Do you make all the buttons O Well , so we've got one special button form , which was the apple . D: Well do we'll do it on the prototype , so do two , see how much it is . A: Everything else is gonna be a standard . D: Yeah . B: And then we'd have So that's nine point one there so we've got some 'Kay . A: We've got special material , rubber , wood , titanium , et cetera and that , so , I was originally , I was thinking rubber wasn't special , but according to this , maybe it is . D: Mm-hmm . D: Mm-hmm . A: So And the r I mean effectively we've got sixteen buttons that we're gonna have on there . D: Yeah . D: I think you just do one , don't you , for the I think I think it's just it's just a one . A: W I don't know is is is the sort of answer , is that meant to be all sixteen buttons , and therefore I mean , what's the op The option was maybe not to have rubber buttons , but just to have the one that was soft and spongy , and therefore Whereas it would be the special colour would be for the So you would only have the one special button that was rubber , whereas the rest would be hard plastic . D: Else I thi I think I think the button supplement i is just a supplement for all the buttons made in a different material , rather than per button . A: Mm . D: I don't know though . A: I would Every design change is uh I dunno , um Okay , um , if we just had all the buttons as standard , except for the one red apple , then that would take care of that , I guess . D: Hmm . A: We'd have one special colour and one special button form . D: Mm-hmm . A: And when I plugged that in last time remember it has to be under twelve and a half . A: As far as I know , that um that took care of the uh of the various supplements . D: Mm-hmm . A: And if What happened ? D: You've just gone off the window into another one . D: It's on the bottom row . C: Maybe if you just minimise that one in the top right-hand corner of the little box . C: Yeah . A: Now , right . A: Okay , so , but the point would be that if we uh if we just did special Sorry , you were saying that it would be that one , that you would put in one there . D: Yeah . D: Yeah . A: Okay . A: So it Well , is it s is no , it's nine point seven I've got . D: Mm-hmm . A: Okay . B: Just give us a bit of I switching around those th um on the electronics we got the sample sensor . A: So , that would that would work out fine if uh uh as assuming your correction are are assuming that that one change covers all the buttons , then that would be fine . D: Mm-hmm . D: Mm-hmm . A: And there's nothing else as far as I can see that we we had uh planned to put on . C: S Um , . B: At the moment we've just got the simple chip , which costs one . B: Um , I guess the sample sens sample speaker would be the voice recognition thing , which puts up to four ? A: Uh-huh . D: Yeah . B: We should be slightly over our budget but if we gather something else down to slightly lower standard , and maybe go with the one the special form buttons , then we could have the speech So uh maybe if we got rid of like the maybe one of the special colours , kept them all the same colour , then we could have the voice recognition without Yeah , yeah . D: Yeah . A: Well , hold on . A: Um , if we Okay , that gives us twelve point seven But remember that the idea was to keep it the colour of the Oh , I see , so just take out the special colour for the apple and And go for battery instead . C: D wouldn't you have to keep the simple chip there as well ? B: Um Oh possibly , yeah , yeah maybe . C: You know how you turn that one to a zero , wouldn't the chip and the sample speaker be separate things , so you need both of them ? D: Yeah , we have to have it Yeah . B: Maybe um we'd be giving up on the kinetic . B: Um We should Yeah , that would save us one , though we'd still be slightly ov Yeah , yeah . D: Yeah . A: That would give you one less . A: But you reckon that i I mean the thing is that you wanted to a appeal to people and not have to replace batteries . B: Well , since it's the through the whole technology type thing , um , you were saying in the market research that people like kind of interesting gadgets in them . D: Mm-hmm . B: Um , whether they would figure the the s uh sample senor and the sample speaker , voice recognition be sort of a worthwhile thing to have . B: And then still have the batteries , or whatever they would prefer not uh You know what I mean ? D: Mm-hmm . B: The the problem was the battery's running out and losing the um losing the remote . A: Mm-hmm . D: Yeah . B: So you gotta decide which of those is more important to them . A: But which do you think or which do we think is the more important of the options ? C: I think the voice recognition . A: In a sense , at the moment , we've got a total which we need to reduce down by one point two . A: At least . A: Remember that was a minimum requirement . A: The other option if we're planning on just going for something cheap and cheerful , would be to um make it originally , we're gonna make it a simple product . D: Shall we shall we evaluate the prototype as we've got it now first , and then sort of make decisions about what needs to be changed after ? B: Yeah . A: Mm-hmm . A: Makes sense . D: Okay . B: Okay . D: Right um , I have a little thing . D: So , we've all got a note of it's thirteen point seven , isn't it , with everything we want on . A: Sorry , do you want that back up ? D: Yeah , I just had a presentation to do . A: Right . C: But I do think uh the v uh voice recognition thing would be more impressive than the fact that it's got no battery . A: Okay , but remember the main the only reason we were planning on having the voice recognition was so that they could find the remote if it got lost . D: Mm-hmm . D: Mm . D: Right okay um , This is about the evaluation criteria that we use for the the prototype we've got here . D: And so the method is that the design team makes a prototype , and we evaluate the prototype against some criteria that we've formulated . D: And those ones are gonna be in response to sort of market research , and also finance , I guess . D: And do that on a scale from say true being one and false being seven , so if it's neither true nor false , then that's four . D: So , I got a set of criteria just based on the marketing that we need to add in a financial one as well , at the end . D: Um so , We have to say whether it's true or false that the product looks and feels fancy . D: Um The whether the product demonstrates technical innovation . D: Whether it's easy to use . D: Whether it's incorporating sort of the fashion element to attract the buyer . D: And whether it's a sort of recognisable Real Reaction product . D: And I have to go up onto the whiteboard and do this apparently , so I'll go over here . B: Okay . D: Right . D: So the first one is um , does the product look and feel fancy . D: So if we do a sort of a one So Yeah . B: Okay , well we have a single curve , which was maybe like the feel of the product's quite good . B: So uh Um , then we have the rubber kinda spongy feel , which was in at the time . D: Okay . D: Yeah . D: Yeah . B: Um , sorry that'd be considered fancy . D: Yeah . C: Yeah , I'd maybe give it a a two . D: Of but I think What Is one false , or is t one true ? D: I forgot . C: One's true . D: One's true , and okay . D: Seven's fal Four is neutral , okay . C: And a four is neutral . D: So Right . B: So maybe maybe a two . C: Yeah , 'cause we haven't got the double curve , so we can't like say it's completely true . A: Go for one . C: But it's pretty close . A: Yep . C: We've got almost everything we can . D: Okay . A: Okay . D: Right . D: I gonna put underneath so I've got some more space . D: So , false is seven , true is one , and So uh say about a two for fancy , you think ? B: Yeah . C: Yeah . D: Okay . A: Yeah , why not not , m m maybe nearer three . D: Okay , well d you do an average at the end , I don't know . A: Two three . D: Um Uh-huh . A: Well , it's just that uh saying something remember that when you look down , we've got solar power , we've got uh various other things you could have , and we're not going for these options . D: This this is just this is just for like the look . D: Does it sort of look fancy rather than functional . A: Mm-hmm . D: So Yeah , so that so sh should we go for a a two on that ? C: Yeah , I suppose that might be in the technical innovation bit . A: Okay . D: 'Kay . D: And I mean , how much does the product demonstrate technical innovation do you reckon ? B: Um , deciding between the kinetic power or um the speech recognition , and if we had either of those for our budget , they both show a reasonable amount of speech recognition . D: D yeah . D: Okay . D: So , what about the pr The prototype as it is , we've got we've got the speech recognition on it , haven't we . B: Um But not the kinetic . D: But not the kinetic . B: Like the power . A: No . A: 'Cause you can't afford that w we took that out too . B: No , we c ca yeah , we can't afford both . D: Alright , so So it doesn't It's pretty The prototype as it is isn't sort of um fulfilling the Okay . A: Didn't you ? A: Or Well , wait a minute . B: No may is maybe about neutral plus it it it's got something , but it hasn't got Right . C: Maybe a three . D: Yeah . A: In thirteen point seven we do have kinetic . C: I would give it more than a four . A: The problem is we have to reduce down from there to get it down to twelve point five . B: Okay . A: And one way of doing that would be to take out the kinetic . A: So , it's very much dependant on what you do with your options . D: Right , okay . A: And if you're definitely going for the sample sensor and sample speaker , then because that the other functions we've got in are are more at the The special material , the rubber , wood , titanium , et cetera , if you go for that , th that's at the high end 'cause that's point six , whereas down at uh just special colours uh is point two . B: 'Kay . A: Now you're trying to lose one point two , so it seems to me that if you're going for the sample sensors speaker , you're basically then having to go for the cheaper options on everything else . D: Mm-hmm . B: Okay . A: And and the simple way to do it would be to have a battery , to have your uh sample sensor speaker , and then you're looking to uh take out uh point two , which would be come from the button supplements category . B: Um Mm-hmm . D: S I'm just gonna check my email . D: I'm just gonna check exactly what it said in the email for um the product . C: How much of a difference would it make if we made the case in plastic ? C: Because we did say that we don't wanna follow the fashion too much . C: If the buttons are rubber that might be spongy enough . C: And then it stand the test of time better . A: Um , interface type um , well plastic rather than rubber . D: Okay . D: But I Okay . A: That that that would make the significant difference . A: You could either you could have it If you have a in plastic rather than rubber , then that would uh enable you to get you could keep kinetic then , you could keep your sample sensor , and you'd be looking to take out point two . A: So you could uh fiddle that down your special form at the bottom , or your special colour at the bottom . C: Mm-hmm . A: And that would enable you to to do it . B: So it says if we make a slightly more fancy , then we lose points innovation , and if we make it more innovative innovative , then we lose points on it being fancy , so Yeah , yeah . A: Yeah . D: Yeah . A: Ye Well , okay , but It's rubber as it is , yes . D: , I just read the email again and it sort of says it's evaluate the design sort of as it is , I think , so I think we need to think about finance after we've sort of evaluated that design . D: I don't know whether we're doing it in the wrong order or something or . C: Well , I suppose it's rubber as it is , isn't it . D: So , I mean does this need to go up a bit or something , 'cause we've got both the both the um the speech Yeah . A: We got we've we've got thirteen point seven and we've got it in at the moment and if and basically , we're going to reduce down from that . C: Yeah . A: But the current one , you'd say would be fancy , would be too Mm-hmm . D: Yeah . D: Um , for for innovation , so we've got the speech the speech thing , and Do you reckon a two ? A: I would've said about a two as well . C: Yeah , two or three . C: I'd be happy with a two . D: Okay . A: Oh . D: Two . D: And the next one is I'll have to get it back up now . A: The next on Well , I can just sing about . A: Easy to use . A: I would've said yes . A: I would go for a one on that at this point in time . C: Yeah . D: Okay . C: Yeah , I would say so as well . A: Um , incorporates elements of fashion to attract buyer . A: Well , yeah it certainly has some . B: Um It does , yeah . C: Yeah , it's got the cherry and the sponginess . D: Um Say about a three maybe ? A: Yep . A: I don't know . B: Yeah , m um Yeah , it was just doing it quite well . C: Maybe two ? B: Um , I think we're gonna have to lose some of these , but the moment , as it stands , it's um Uh the sensor using all of its all of its products , all of its buttons , and it's got a fairly big label on the bottom saying where it comes from . A: Yep . A: Yeah , I woulda said two would seem reasonable . D: It's a two . A: The product is a recognisable real r uh reaction product ? D: Yeah , this is This Yeah . C: Yeah , that's a bit rough at the minute . D: So this is about sort of the corporate image of like new sort of sleek technology and all that sort of thing , as well as having the logo on and all that . A: Oh . B: Okay . D: So sort of Is it sort of a recognisable product . D: Does it fit in with our other other products , which uh are sort of coffee makers and spacecraft . C: Uh , well it's got the same um speech feature as the coffee machine . D: What do y Yeah . A: S Okay . B: Also it's kind of spongy rubberiness is maybe bit more kinda comfortable than kinda sleek and new age . B: Um , it depends which way you look at it . D: Uh-huh . A: So we're going for a two , three ? D: So Two or three ? B: Maybe a kind of three ? B: Uh d Yeah , so it's So should we get So are definite Was it thirteen point seven was the definite price rule if has . C: Yeah , two or three . C: Well , the logo would be more um recognisable on the actual thing . C: It's just that the pen wouldn't really write on that paper . A: Sure . C: But um , I think the logo would definitely be recognisable . D: Yeah . C: And it does have attributes that other products do . C: Two ? C: Aye . C: Go for it . A: Right , okay . D: Two or three . A: Two . D: How Two . A: Right , come on . A: That's that decided . D: Okay . A: Right . A: So So we're now on to changing it to get it to fit in with the budget requirements , and then About a two . D: Right . D: Yeah . C: What does what do all them numbers mean then ? C: Do we add them up and rate or anything ? D: Yeah we s yeah , I think we sort of add them up so sort of at an average is gonna be I'm just gonna do this in my head . A: Two . D: One point eight isn't it or something . D: I think , anyway . D: So yeah , pretty close to a two . D: So So it's I mean it's pretty good at the moment , but it's gonna get worse , isn't it . D: But we've gotta try and make sure it doesn't get too bad . A: Yep . A: Two b two b two , yeah . A: Yes . D: Yeah . B: Okay , so we need to So I guess this Is this the last stage once we sort out the finances part of it ? A: Well , you can lose one point two and still meet the requirements . D: Do you wanna plug it into yours so we can get up the the finances I'm not sure . A: Okay , well I put it back on . C: we'll probably have to re-rate it . A: Yes , I would've thought so . B: Yeah , yeah we'll make the adjustments and then see how are rates are going . D: Yeah . A: Okay , so what was it , control uh F_ eight , wasn't it ? C: Ah it's on . D: it's come on already . A: Oh . A: Oh . A: How kind . A: Right , okay . A: So , you can see there that the If you want to keep kinetic , right , you've got a choice there of going down to battery , which would save you one . A: You've got the sample sensor and and sample speaker , which is your big item . B: Oh actually we just have a plastic case , then we lose two points , which gets us um In right within the budget range . A: That's right . D: Mm . A: Which gets you Yes . C: Yeah , I think that'd be fine . C: Because that was just a trend , and we do have rubber buttons anyway . B: So that's eleven point seven , and then we could make sure we definitely had all the button supplements . D: Yeah . D: Different different colours , yeah . A: Alright . D: Yeah , I was I was thinking that because maybe maybe the sort of rubber case is a bit less in sort of the corporate identity than the sort of you know sleeker plastic case . B: Possibly , yeah . B: Um And that would allow us to have all the technical innovations . C: Yeah . A: Okay , so So we're going for plastic , yes ? B: So we'd lose a little bit on the maybe kind of Oh yeah , and that would now be Yeah , that's that's within the budget . D: Lose a little bit on the fashion , yeah , but And then Yeah . A: Yep . B: Um Do we actually have Do we just have one special uh special forms down here ? A: Well , uh w uh there was debate as to how you would count them . B: Um And we we've we've got we've got enough for another we've got nought point eight left , so we've got enough for another Yeah , um But the but but but the I think maybe the special colour , we've got three now just because the volume buttons are different , I guess we'd have the ones which are blue at the moment would would just be the standard colour . A: You got special colour . A: Well originally I was assuming we had the red apple , and therefore , that was the special colour . C: Yeah , I think we should just imagine white buttons . A: Well , we've got special form . A: Now that would be one button , and the question was was that all buttons or is that just one button . A: 'Cause our plan really was to have one button only with a special So so no matter how you look at that , that would be the same . A: The other thing would then be special material , rubber , wood , titanium . D: Yeah . A: Alright . A: So , special colour , you want three in there . B: Yeah , which I think we should Yeah , they'll still be fine for the for the price . A: Okay . D: Well I thin I think you you you just need two for the special colour 'cause it's just two supplements , you know . D: One original colour and then sort of two supplements , I think maybe . A: That makes sense . B: Okay , uh that's probably it . D: Okay . C: Yeah . D: So we only ne we only need two for that . A: Okay . D: 'Cause I mean these these are moulded . D: The one colour's gonna be moulded out of a piece of plas uh of rubber , isn't it . A: Okay . A: Yeah , I would agree with that , I think . A: So special colours , two . D: Right . A: And we've got special form is the one apple . A: The rest are all standard , although you could argue that should maybe be You were making these buttons down the bottom , I was presuming , bigger than the other ones , or were you ? B: Ne uh Maybe that'll be a second supplement . A: Was that the idea ? C: Yeah , the volume ones should stand out a bit . D: Yeah , that Yeah . B: Then there's a spe a second special form . A: Uh-huh . A: I would have thought that's probably about r well . B: Um Well you got you got twelve . D: Okay , so tha So shall we do a Well , um Yeah . B: So I think that should still be okay . B: Yeah , that's twelve point three , so we're still within budget on that . A: Right . A: Yep , that makes sense . B: Um So decide we've lost a little bit on the fashion and lost a bit on the fancy kinda side of it , but generally speaking , we've kept the other attributes to the That's without Yeah . A: Yep . A: I woulda said so . A: Yeah . A: So you'd maybe put fash fan uh fashion at three rather than two . B: And specially it definitely could fits the the real product What was the what's the company name ? C: Real Reactions ? A: Real Reaction produ I'm not quite sure , what does that mean ? B: R yeah . B: Yeah , yeah . B: I mean it still seems definitely fit that p so that's like if that's the new age kind of um inno innovative c type company , then um having the kinetic feature and the voice recognition is p quite high up on Um Mm-hmm . D: Yeah , so Uh So it's w if we've if we've put in for another special form on a button , then maybe they could be a different shape . A: Yep I would s You mean of Well you could argue you might do it once a year , you would change , because at the moment you're making a red apple . D: Like we got a cherry one . D: Maybe other ones could be something else shaped . D: I don't know . D: That would be poss seeing as seeing as it's cheaper to make them a different seeing as we've got , you know , we've made it a a special form , so And that would sort of maybe keep us close on the sort of the fashion type one . D: And it would sort of , you know , keep it quite fancy as well , I don't know . B: Yeah so it's a Whatever fruit was in fashion next year . D: Well you could Yeah . A: So next year you could make next year's model the same , but have it as a a yeah whate whatever , a lemon . A: Yeah , l a lemon lemon or something . D: Yeah , I mean the volume buttons could be lemons or something , maybe . A: And that amount Yeah , we've the main thing we've changed really is the casing isn't it ? D: Okay . D: So , we've what have we what have we rid of . D: We got rid of the plastic . D: Is it The rubber . B: That yeah , that was uh that was just about all . A: We've Well , ease has certainly stayed . D: Yeah . B: I think we've saved quite a bit because we've just got the push-button interface , which is by far the cheapest . D: Yeah . B: Um So maybe in a sense not having that , maybe we've lost some maybe lost something on the innovation side ? D: But uh So I mean , we've got we got rid of the rubber case , but we've now s we now sort of got an extra form , and an extra colour for the buttons . B: I dunno . B: And that is like the most standard type of button . D: So maybe in terms of sort of fanciness and fashionability , we're pretty much the same , maybe . B: Yeah . D: So , I mean we could maybe put two again on them . B: And everything else has stayed pretty much the same , so Yeah , plus if anything that is special forms makes it slightly easier to to use . D: Yeah . A: Yeah . D: Yeah . D: And what about the sort of innovation ? B: Um , well we've still got the kinetic energy . D: Do you think Okay . B: Um Yeah , the speech feature . A: And the speech feature . D: And then , the corporate identity . B: I think we've cut just about the same . B: We've maybe lost Hasn't it It's hard to tell how the rubber the rubber casing would really affect Um But I think more the the features of the actual control will be more important than maybe than the the actual aesthetics , but But either way , I think we've made it fairly close to what just the the company logo . A: How it would play out , yeah . D: Yeah . A: Oh . D: Whether whether that's considered to be sort of part of the corporate identity , I don't know . D: I mean , it's maybe not . D: I mean Yeah . D: Yeah . D: Yeah . D: Okay , well I mean We cou Mm-hmm . C: Yeah , I don't see how we could make it any more . C: Um , apart from maybe doing the whole thing in the kinda light shade of blue , like the casing . C: But then what colour would you make the R_s ? B: So maybe there's like a set design which we get printed off . A: Well , but you've got the company logo on there , which would effectively be a stick-on badge . D: Yeah . B: Okay . A: So you're in a sense , you're comparing the product without the company logo . D: Yeah . A: And then y but you've got the space for it to stick it on . B: Yeah , yeah . D: Hey , what what what's the company colour ? D: Did you get told what the company colour is or Oh right . B: I'm still not quite sure we've established that . C: No , I just We got the logo off the web browser . A: Don't think so . A: But but i but in the sense that , as you saw with um the Windows logo badge , it doesn't really matter . A: There's virtually n The way that you frame , you know , the Windows badge on there , it really doesn't matter what colour it is , so long as our company's logo is framed w in the same way as that with a like a black outline . D: Hmm . D: Mm-hmm . A: Fact , they've got black and white or black and silver . A: So basically , even if you had a silver the same colour of silver on your display , because you've got effectively a double edging on the uh on the logo , it means that it splits off what your logo is from the from the product . D: Mm . A: And that's actually quite a sneaky way of doing it . D: Okay . D: Uh-huh . D: 'Cause you've got sort of we've got point two to play with if you really wanted to . A: You could put in another Well , in this one , you've actually got three colours of buttons . D: Another colour . D: Or would that be t Yeah . A: Well , we decided that the blue ones were the um the standard colour . D: Okay . A: So you were talking about uh um We're assuming that all the buttons on the second panel , the hidden away panel , would all be standard . B: Yeah . D: Yeah . C: Mm-hmm . A: Which m may or may not be the case . D: Yeah . D: Shall we save the point two for profitability then ? B: Um Yeah , maybe we've m Maybe for the the one they're gonna see all the time , we make it look good , and um , fit the kind of idea of what they want . A: Well , yeah . A: Bu but but uh was the was there not a button that you were thinking of on the um on the other opt you know , on the second page , as it were , that uh you were thinking of maybe having as a different colour ? C: Um , I don't think they would really need to be . C: I think if they were just all small round blue buttons , it'd be fine . C: Needs to be an enter button , but could just be the same as well . D: Hmm . B: And then for the more functional buttons , we don't worry too much about that and just have that as like a plus it's hidden away anyway , you're not gonna see it at the start . D: Yeah . D: I mean it's the sort of thing that , I mean , you wanna pick up the controller and just hit a button quickly to change the channel or volume . A: Yeah , well Alright . D: So , if it's dead obvious , then that's fine . D: But if you're opening the panel and you're looking and you're tuning , then you're paying a bit more attention . D: So it may be sort of different colour buttons isn't so important . A: Okay . D: 'Cause you Yeah . B: Yeah . A: So we just add that to profitability in effect . D: So Yeah , I mean so we've dropped the cost , but Same sort of function ? C: Mm-hmm . A: Right , so we're meant to finish up in five minutes . D: The criteria ? D: It's alright . B: 'Kay . D: Just made a load of money . C: Shouldn't we maybe lose a point on fashion , go to a three ? C: 'Cause we've lost the overall spongy feel . C: 'Cause it doesn't seem right that it just hasn't changed at all . D: Well , but I think we said that w Because you got rid of the rubber , we put an extra an extra sort of fruit um shape on one of the buttons . C: Alright . D: le lemon sh I think well , we could have lemon shaped ones with the volume ones or something . C: Did we decide what that was , which button it was ? C: On the volume ones ? C: Right . B: Uh , . D: Or something like that . B: That's good . D: Yeah . B: Definitely lemon shaped . D: Did did you have to have a rubber case , though , for rubber buttons ? D: Or was it the other way around ? B: You had to have rubber buttons if you had the rubber case . D: Right , okay . A: Mm-hmm . B: So I think we can we're okay . A: So we're okay this way around . D: Yeah . D: So that so we've saved Saved two Euros on that . A: Until the design team comes in and says , get off . A: But you are the design team . B: Then we say it's fine , so it's all good . A: So what bit are we on to ? C: Um , can I just check if that's a cherry or an apple ? C: Did we decide against the apple because of Apple Mac ? C: And did we make it a cherry officially ? A: Yeah . A: I th I th Oh . D: Mm-hmm . C: Right . A: Right , okay . B: Just in case we need that point two for lawsuits and such like . A: Oh drats , I've botched that , haven't I . C: So were we aiming for a certain target on that scale ? D: Well , we're aiming for um one for all of them . D: M but it really has to fit into the budget , so I guess we just have to adjust things to get it i in the Which is fair enough . C: Right . B: And we seem to have least something in each criteria . D: Yeah . B: We haven't completely left anything out , so As an overall product which has to be quite cheap , we've just about achieved everything . D: Yeah , I think most Yeah . D: Yep . C: So do we have anything else to discuss ? D: I don't know . D: What's on the agenda ? A: Right , okay um What's happened here ? A: Right , okay um Mm . A: Right , okay um , Right . A: So we got So we've done the the finance bit and the Excel project and the We've done the redesign . B: We've got the closing . A: So we're now on to project process . A: Now satisfaction with , for example , room for creativity , leadership , teamwork , means , et cetera , whiteboard , digital pens , et cetera . A: So , we're actually now uh , in a sense , on to the evaluation of the course rather than the evaluation of the project is m my understanding of it . D: Uh-huh . A: So what did you and remembering that nobody's just over the curtain . A: So , um So I suppose the easiest way of doing it is to put some notes down , which I will do . D: Finish your meeting now . B: We should just go through this quickly and then Um , yeah . C: Huh . D: Yeah . D: Okay . A: So , uh I think I have to finish that page . D: Oh . A: Right , okay , so Project evaluation . A: So , um Creativity . A: Did you feel you got a chance to express yourselves well enough ? C: Yeah . A: Well um Individual meetings . B: Yeah . D: I thought some of the divisions though between sort of the individual meetings were a bit arbitrary . A: How do you mean ? D: Yeah . D: Well , we were finding out various things in in be in-between the meetings , and they didn't the one meeting didn't always follow on for the other one , you know , sort of we had things thrown in at the second meeting where , you know , you'd looked at the remote controls and seen the curviness , but in the first one you'd also looked at some remote controls and looked at the buttons , and I don't understand why it would be in separate meetings that you'd do that . A: In you on your own . A: Um Mm , The only thing you find is in a manufacturing process , you would normally , you go to a meeting , you decide , right , you do this , you do that , you do that . D: You know , you'd sort of you'd probably present it at one or something like that . D: Yeah . A: Then you go away . A: You find out information . A: You then come back . A: You then discuss it . A: You then go and change things around , and then go back . D: Uh-huh . D: Yeah . A: So Whereas , this time , you're really getting it from a database source , so it's not uh well uh Anyway , so , what do you want to put down ? B: Yeah , I suppose and then be going out and finding more information each time and then diff things will be relevant . D: Yeah . D: Yeah . A: I've put , seemed okay . A: Creativity , seemed okay . A: Um um flow of information on on any given subject given subject um sometimes disjointed . D: Yeah . C: I think it maybe could have been a slightly more creative project . C: I mean a remote control isn't the most um kind of fancy thing that you could imagine designing . D: Yeah , the thing itself . A: Um Have could have used a different example pel to increase create Creativity . C: I can't think of a better example at the minute . D: Yeah . D: Yeah . B: Is this go It kinda kis fits the purpose that it was something everyone knows about and then something we can at least look at and think how we can improve on . D: Mm-hmm . A: You have to do it within a set time frame is the other thing , so I th I uh d But the other thing is that uh they're I'm guessing that they're trying to use this um software to to demonstrate how you could uh do a project . D: Yeah . D: But think like it was a bit restrictive just to say that you have to design a television remote control , in a way . D: I mean it depends what sort of business you're in , I guess . D: I mean this one seems . D: From the website it looks it's quite innovative , but we're coming up with some bucket shop product aren't we that's , you know , fifteen quid . B: one of those things . B: Like uh , companies can have like a range of products and I don't know how it works but I guess that something got sent out and have like a brief to kind of Yeah . A: I mean , m my wife at the moment , for instance , is uh acting as a computer um for um you normally , you got a problem , so you go to your tutor and find out information to see how to get it fixed . D: Yeah . D: Mm-hmm . A: So what she's doing is she's having to spend a day at the computer terminal at one end so that any student that comes along can uh ask whatever question . A: And then you or the idea is that the whichever uh person's at the other end can point them in the right direction , show them where to either give them directly give them help , or secondly , point them in the right direction , either at the library , or uh or or come back , or go and see Joe Bloggs , or whatever . A: So uh , and that was a project I suspect similar to this , because they they were actually trying to debug the uh computer software to enable um to enable it to work . A: And of course , you had the machine crashing and various things going wrong . D: Hmm . B: Well , sh we look at the last slide , see if it's got anything else . D: Mm-hmm . A: So Alright , so we've got uh New ideas found , did we find any , no . B: I think there's one one more to go . D: Yeah . D: I mean if you look at their products on their website here , Real Reaction , I mean it's all pretty high-tech and cutting edge . D: And Yeah . B: It was quite good with this um the white board , having that and the digital pens . B: Like , that's something that made it a little easier . A: Alright . D: Yeah . A: Leadership , teamwork . D: we did find a new idea , I mean sort of a kinetic remote control . D: I've never seen one of them before . D: batteries , I think . D: So Mm yeah . A: Does You've got voice recognition computers , that's not remote controls . B: voice recognition , especially not could Yeah . D: Yeah . C: Well it's a different application of it . A: Mm-hmm . B: Yeah , so it's just like the same products , but just put together in a different way . A: Okay , so how do you reckon teamwork went ? D: Mm . B: Um Yeah , I guess we all had separate ideas and then discussed them . D: That went okay , yeah . D: Mm-hmm , yeah . C: Yeah . A: To uh go uh reasonably well . A: Okay . D: I don't think sort of the budget um allowed us to do anything Well , I mean I don't think it I just don't think it fitted in with the rest of their products . A: Bit bit arbitrary . D: I mean , they've got all these sort of , you know , high definition D_V_D_ and portable seven inch d um lightweight computer screens , and uh I'm thinking , do you know , one cheap remote control doesn't really fit in . A: Mm-hmm . D: Surely they they should produ Yeah . A: So , we're m we're meant to comment on leadership and the means , E_ G_ whiteboard , digital pens , et cetera . C: Well leadership's a bit of a funny one , isn't it . A: And and new i new ideas found was the the other thing . C: But we can't really all fairly comment on leadership because you are the Project Manager . C: You were the leader . C: So our experience of leadership wasn't really as much as yours . D: Yeah . D: Yeah . A: Now , I'd much rather be in marketing but I certainly didn't get this uh computer to work as well as I would have liked . A: However , um Alright uh means , so whiteboard um so really , it's uh equipment . A: Oh . D: Yeah . D: It worked . C: Yeah , very nice . D: Comput computers could be a bit difficult at times but I think there's a little there's a little um chi There's a little there's a little chip , I think you must plug it into something and it produces a I don't know . C: But I mean , I d I don't I'm not sure I see the value in these . C: I mean , they record what you're writing , and then what do you do with it ? C: Where do you get the recording ? C: Do you plug the computer or something ? B: So it's not just for us , it's for the experiment as a whole , so Should we quickly look at the last slide ? B: Sh . C: Right . C: I think you watch a video of it kind of . D: Whether it just produces a big image of sort of everything you've written or something , and Page after page . A: Right . A: New ideas found , so one or two . D: Yeah . D: Kinetic powered remote control . D: Um , what was the other one ? C: Voice um recognition thing . D: Vo yeah . A: um and uh voice uh , was it voice activated um recognition . D: Voice recognition , yeah . D: S Almost . D: To fill in these fill in these questionnaires Oh no . C: Pretty much . A: Right , so , uh are the costs within budget , yes . A: Is the project evaluated , yes . A: Uh , don't forget to complete final questionnaire and meeting summary . A: Then celebration . B: Is that everything ? D: Hmm ? D: I think that we've got two questionnaires and a report on the last meeting . A: Yeah . A: Uh , so we don't re So really I tried to save this the last time at twelve point three , and it didn't seem to have saved anywhere .

The first prototype for the remote control was made of single-curved rubber with a total of 16 rubber buttons (some of them in a slide-out panel) with a cherry design on top. It uses kinetic energy and has a sample sensor for the speech recognition. The initial cost was calculated at 13.70 Euros. Although over budget, the team decided to evaluate this prototype before making any changes. On a scale from 1 (true) to 7 (false) they rated it on the basis of the following criteria: fancy design (2), technological innovation (2), ease of use (1), incorporation of fashion elements (2), and brand recognition (2). Changing the rubber case to plastic reduced the cost and allowed for an extra button-form and colour. The team were reasonably satisfied with the project in terms of teamwork and creativity, although they thought that the flow of information was sometimes disjointed. However, the idea of designing a remote control seemed unexciting, especially since the requirements restricted it to TV only, and the budget was too small. Finally, some new ideas were also found in the form of kinetic energy source and use of speech recognition. The team have two questionnaires and a report on the last meeting to complete before they finish. The remote will be single-curved with a cherry design on top. The case will be made of plastic. The buttons will be made of rubber mostly in a light blue colour. However, volume and channel buttons will be different from the rest. Volume buttons will be lemon-shaped and coloured. A slide-out panel with extra buttons for less-used functions is included. The buttons in this panel will all be in the standard blue colour. A simple chip is going to support the electronics of the device. A sample sensor was included to add speech recognition. The remote is going to be powered by kinetic energy. After changing the case material from rubber to plastic, it was debated that the loss of sponginess does affect the fancy appeal and trendiness of the remote. On the other hand, it was argued that the special colours and form compensated for that. The team were not certain to what extent the prototype satisfied recognisability of the corporate identity. They were not certain what the colour of the company logo should be and how the logo should be displayed.

B: . C: . A: Welcome back . B: Hello . D: Hello . A: Uh let me see . B: There's one of mine . A: Okay . A: Roo , welcome back . B: Hello , Flores . A: The waiting is for Sebastian . A: There he is . B: We have a slight problem . C: Is there any time for a cup of coffee ? B: I opened uh the C_D_ ROM box uh guys . A: Sorry ? C: Can I get a cup of coffee ? A: Uh no . C: Okay . A: You can't , sorry . B: So just cancel it . C: Well , during my work I have no time either . C: So I think so too . A: Well , this is life . A: Sorry uh , Roo . B: Yeah , I opened the C_D_ ROM box . A: Okay . B: Accidentally . A: Okay . B: But it's alright . A: People , welcome back with the second meeting . A: Um for now on the schedule are a few points . A: Uh first of all the opening , which we are doing now . A: Um second , I received um some new project requirements . A: I'm not sure if you received them as well , um but I will tell you about it . B: Mm-hmm . A: Um then um the three of you uh prepared a presentation , I think ? A: Sebastian ? A: Roo ? B: Yeah . A: Ruud ? D: Almost . A: Almost , okay . A: Then we'll do your one uh uh as la uh the last . A: Um the top goal of this m Um we will figure that out . B: But you can't upload your presentation from here , I believe . B: Okay . A: Ca can you try to Yeah , w we will see . D: Uh if it if it if it's wireless I could just uh put it in the . B: I don't think it's wireless here . A: Um it is , yeah . C: It is . B: Or it is . C: It is . B: Yeah ? B: Okay , great . D: Uh okay . A: Yeah . A: Um the top goal of this meeting is to reach a decision on the product , on the target group um and and the functions of the remote control , so keep that in mind . A: Um we have forty minutes . A: So it's now Yep . A: Okay . A: Um the new project requirements , first of all , um we didn't speak about it , but we should not um support teletext in the remote , um because our b um board uh feels that uh teletext is out of date and internet is replacing teletext . A: So um we are not even going to try to um implement it in our product . A: It's a board decision . A: Um the remote control should only be used for television , because it's not uh f uh feasible , it's not uh w uh uh we we cannot make it because of the time to market um that we have to deal with . B: Yeah . B: Time , yeah . A: Uh the third requirement is that we should focus on customers that are younger than uh forty , which is important for you , uh Ruud , and as well for uh Roo . A: Because the product should um be uh interesting and and uh should be bought by people younger than forty . A: Um then for Roo , as well uh important , the corporate image should be recognisable in our product . A: So the colour colours and the slogan um do have to be uh in the product . B: Yes . A: Is that clear ? A: Any questions on these requirements ? A: No ? A: Okay . A: Um the individual presentations , I th um Roo or Sebastian , who of you would like to start ? B: Yeah , I'll start . A: Uh uh yeah . C: Yes . A: Okay , great . B: Um Oh , how can I uh Geez , and sli and show . B: Um Just uh press it . B: Uh yes . B: Alright . B: Um well w we uh we had discussed this already in the fin in the previous uh discussion . B: Uh the method of the remote control is just the function of remote control is basically to send messages to the television set . B: So that was the main uh important thing what a remote control should do . A: Yeah . B: Then I found uh two different kind of remote controls , the multi-function uh remote control with many possibilities , but um the lack of the feeling I already mentioned uh in the previous uh discussion . A: Mm-hmm . B: And the ease-of-use remote control with uh the less p possibilities but a great feeling in in touching the buttons . A: Yeah . B: Um but um yeah . B: My personal preferences were ease of uh the easy to use remote control , because uh the user-friendliness and uh it can be more trendy in in user design . B: But um your new goal f was for uh people than less than forty years old . A: Uh-huh . B: So maybe um the multi-function can be implemented in uh in our design . B: But it should b I think it should be a combination , but teletext buttons are not uh in our design . B: So it should uh take out , well , eight buttons or so . B: But my in my opinion , the the easy to use R_C_ is uh the best uh possi possibility for us . A: Okay . A: Uh Ruud , did you get that ? D: Yeah , uh b uh most . B: Yeah . A: Okay , so the important thing here is In the market , yeah . B: And it's also i indeed uh uh Ruud's uh insight in the in the topic . D: Oh , user-friendly . B: Yeah , what what does the market want ? B: I I don't know . A: Yeah , okay , w we will s we all uh Yeah . B: Just for uh for user desi uh user uh friendliness I uh should choose for the the ease of use remote control . A: Okay . A: Sebastian . C: Okay . C: Excuse me . B: Scusi . C: Um Okay , it's still the right thing . C: Okay . C: Um well , there are some changes in the design requirements , so there are some changes in the method also . C: Um basically all this device has to do is send messages to a T_V_ set . C: And the m most easy way to do this is by uh sending pulses of infrared light to a T_V_ set . C: Well , I th I tried to uh implement a picture here , but it's hardly readable . B: Energies and uh Yeah . C: Can you see it ? A: No , it's not visible . C: No ? C: Well Um , there's a energy source here . C: And um basically there it's connected to three things . C: The user interface connected to a chip , which is connected to the sender , which generates messages using uh infrared light , which are sent to the receiver . C: That's basically the idea . C: And there's a little picture , just for your imagination , how a device like this should look or can look . C: Okay . C: Um what have I found . C: Usually these kind of things consist of a battery , infrared diode , buttons , chips , and circuit board . C: That's all . C: It's cased together , nothing more than that . C: It's almost every piece of equipment um every piece of uh every T_V_ set is controlled infrared . C: There are some exceptions , but most of all have uh infrared controls . C: And uh the more luxury uh remote controls have lithium buttons . C: And I think that's what we w yes . B: The glow in the dark uh concept uh we discussed . C: In the and it's a little more a little bit more fancy also . C: So maybe we should consider that . A: Yeah . A: Okay . C: Okay . C: I have a basic scheme of the things uh which are implemented . C: Um basically this is all there is . C: There's just one chip . C: There are a few buttons connected . C: Uh the buttons are lit . C: And the whole thing is transmitted by a infrared li diode , and there is not a power source here . C: So that's basically the total design of this piece of equipment . C: There's nothing more to it . A: So it's fairly easy . C: It's fairly easy . C: It's been done many times before , and I think we should uh we should c s succeed in in our plan to do this . A: Okay . B: Succeed in it also . A: Okay , good . C: So Okay , so uh personally I think we should infra use infrared , because uh otherwise our device cannot uh communicate with uh almost every T_V_ set . C: So I think that uh should be clear . A: Okay . C: Uh another important point is uh we really should use uh energy uh sparse , friendly components . C: Uh there are specially uh designed um energy-friendly components which consume uh far less power than uh conventional components . C: And um if we want to use uh a rechargeable design or uh a energy-save design , we should really implement them . C: Um for cost-effectiveness , we should really use a very low-cost uh circuit board , um because most of the production cost are are in this uh part of the equipment . A: Okay . C: And um the money we save on using this we can use uh for elaborate fancy lighting uh techniques , blinking LEDs and all that kind of fancy stuff . C: I think our uh users will really uh will really like that . B: And what's the um if we use the LEDs , i does it use much more energy or Okay . C: No , they're p f uh power friendly LEDs also . C: So we can use them . C: So that's no problem . B: For the same costs , it's can be uh in our Combined with the low-cost circuit board so it's uh Yeah . C: Uh no , they're uh they're a little bit more expensive , but by uh um um making We can we can make its I think . D: Well you could only lit uh the buttons the buttons that are used most . D: So , the channel switching . A: Yeah . D: Or Hmm , true . A: Yeah , but but the question is whether um two or four buttons makes uh m makes such a difference in the costs if you already plan to uh include fancy lightning techniques , I guess . C: Okay . B: But I think Yeah , I think it's the same as in the cell phone , just light in in the device that that shines on all the buttons , and not for Yeah , but not for each button one LED , I think . C: Hmm . C: Yes . C: Well , it's not one light , it there are more lights in a in a in a mobile device . C: No no no , no . C: That's right , that's right . A: Okay . C: So well , this uh should be it . A: Okay . C: Um have a think about it . A: Yeah . A: Okay , Ruud . D: Oh , mine is already outdated . A: Okay well , we ar we are very curio curious to what the market um will feel about such a product . D: Since uh Okay , make Well Uh then I'm sure the target market is uh ten million units . A: So any income is welcome . A: Input . D: Of of which we should sell about uh forty percent to make the five million . B: Could you step a little bit more to the right ? A: Okay . B: Yeah , thank you . D: But um since uh the other part is uh forty percent of the market , I uh thought earlier we might want to constrain that portion of the market . D: But uh since uh the requirements changed , that's uh not a good idea . D: Uh well , skip this . A: Yeah . D: Well , it's this till true , of course . D: That they only use ten percent the buttons . D: The buttons to zap are used the about uh fifteen hundred times , when uh the power button is only used one time . D: And the volume button's only four times . D: So they're obv obviously uh the most important buttons . D: And uh lots of people complained they kin can't find their remote control . C: Mm . D: So we might want to build in a feature to uh support them . D: Some uh audio signal . D: Like uh home phones . A: Okay . D: Or Yeah . A: Well , that's interesting . C: Or a find a finding function , you know . B: Yeah . A: Yeah , that's definitely interesting . C: That's quite a yes . A: It uh it separates our product from others uh as well . B: Sound signal . B: Yeah . A: Okay , go on . C: Yes . D: Well , I just said that . D: And uh well , this obvious , and he also said it . A: Okay . A: So that's what the market tells us . D: Uh that's about it , yes . A: Yep . A: Okay . B: The volume and uh the zap buttons are the mostly used . D: Uh mo uh zap buttons most . B: So Yeah , well it should just have a design The perfect design for those only those buttons . D: Volume , they are uh use a lot . D: But more than all the other buttons . D: So Yeah , that's uh a problem . C: Yes . B: And first um Yeah . C: Yes , we should focus on that , I guess . A: Yep . C: Well , the technical uh there I think there are no technical difficulties . C: There's no um elaborate technique uh used in this uh kind of equipment . C: So um I don't think we have any hiccups there . C: So we can fully concentrate on developing a product that is really um what the market needs . C: So maybe it's a good idea to think about these buttons and and uh and a sound signal . B: Yeah , the sound signal . B: Just one thing I'm just wondering , the sound signal , from where do you execute th the s sound ? C: Well Yes . C: Th that's a bit of that's a problem . B: Another device is not a solution . D: Yeah . A: Well maybe maybe like clapping in your hands , like um turning on and off the the the lights . C: Usually Oh yes . B: It should be uh uh Yeah , but maybe you'll uh get some new technologies for it . C: Yes . C: Well , there there are some devices who uh incorporate this technique already . C: Um there are video sets and um they have a special button , the find the remote control button . C: You press it and your T_V_ set starts to make a uh kind of weird sound , and your uh remote controls then start to beep . A: Reports rep respend response to it . C: And um Yes . B: Yeah , just like uh the phones the But but T_V_s don't have all uh uh buttons . C: Yes , that's it . C: Yes , same thing . D: Yeah . A: But uh th Yeah , because we do not have a a a a a home um Okay . C: No , so we we should use something else . D: And you Yeah , and usually And even if the T_V_ set would have such a button , uh you would have to walk to your T_V_ , and it's And b So if if you'd be watching a movie , it would constantly beep . B: Uh But I believe you will have an I'm convinced uh Sebastian will uh find uh one solution for us . C: We do not control the T_V_ set so well . C: Yes , m yes . C: S and we b we want to make so it's is easy as possible for our customers , so we should think about It's quite complicated . A: So what about the clapping technique ? A: Um because you se Well , you see it a lot in in light uh lightning uh uh Yeah , a peak . C: Well , it's quite complicated . C: Because how can you separate the clapping sound from other sounds . C: Yes , yes . C: Well , basically the characteristics uh the characteristics of clapping is just an increase in the volume , the amplitude of the sound , which is uh generated a few times within a uh certain period of time . A: Yeah . A: Yeah . C: But there are many other sounds uh which are exactly the same from the point of view from a remote control . A: Yeah , that's true . C: Yes , so we don't want that . B: But we can have just uh uh a home stat uh f a base station next to the T_V_ . C: Maybe we can Something like that . B: Just a little antenna or uh something . B: Well if you lost th I don't think people would bother walking to the T_V_ and press that button because they lost the their remote . C: Well , is there not something f something more easily Well , I don't think uh . A: Well uh Yeah . B: Uh that's just uh just a base station next to the T_V_ is the best possibility . C: No , and y the the most important thing for people is that there's a central point to which they can go and uh b uh perform a a some kind of uh . C: And then uh the remote control uh reports itself , so w we should use have uh we should use something like that . C: You do not want another device , which can be uh everywhere in the house , which you have to find first before you can find your remote control . C: Yes , something like that . C: But that will be very costly , I think . C: So that's not a good idea . A: Yeah , m maybe um w we uh we do agree on on the thing that the remote should have such a function , if it's possible within the costs and all that kind of things . D: Yeah . C: Mm-hmm . A: Um maybe Sebastian should have uh a detailed look later on and um come up with a solution , because that's his his field of expertise . C: I will . B: Yeah . C: Yes . C: Yes . C: But um before I do that I w I want to warn you that uh by implementing this kind of a function the technical design will become more complicated um and it will become more costly also . A: Mm-hmm . A: Yep . C: Because there will be additional components which which uh will be used . C: And there are some implepe imp Well , I I think so , because um when you have a p newspaper over your remote control , you cannot see it . B: And do we even uh prefer the sound above the the LEDs , the lightning uh function ? B: It's a unique item uh It will be an a unique feature of our remote control . C: So Okay . A: Yeah , it's a distinction in the market . A: It's a different exactly . D: Yeah . A: It's an uni an unique feature , and um I think um it's worth um uh looking and and probably more i interesting than uh than the lights . B: Yeah . B: And just about uh the user interface , I came up with um an easy remote control and an advanced remote control . A: Yeah . B: What should we choose in in design ? A: Yeah . A: Well , um according to Ruud , um people do not use um all the extra features very very often . B: Well , the extra functions . A: So Okay . D: I have the numbers r I have the numbers right here . D: Well , t uh we won't support teletext which which was the third-most the second-most used function . B: Used option . A: Okay . A: Well , we we do have a wise board , so I'm not questioning that . D: Uh well yeah , channel selection is obviously the most important . A: Yeah . A: Okay , so on the relevance scale uh the channel selection , the volume selection and the teletext . D: So Yeah . A: Well , we skip that . D: Yeah . D: So Nope . B: Well , so it just th the basic functions . A: Okay . B: And we don't have to use it for D_V_D_ players uh and all kind of stuff . C: No , no . A: No . B: So Yeah . C: So that's out of the question . A: Yeah . C: So I think also . B: Just through uh the easy uh design . A: Uh uh uh I think we should go for the easier one . B: We can make uh a nice design when when there's not mu uh much buttons in it . C: Yes . B: So Uh just a few buttons , trendy design , nice lightning effects wh and the sound . C: Well , we should save costs uh by not implementing a lot of functions and uh the money that we can save from that we should use for uh having a nice design and uh thinking about the user interface and Yeah , that's right . A: No . A: Yeah . A: Okay , Ruud , how do you feel about that ? A: Uh do you agree , do you think the market would would respond to uh a simple Mm-hmm . D: Uh well if we um include other uh innovative functions uh then they uh might , 'cause young people uh like new features . A: Mm yeah . D: So And if you use that stick for volume control and channel uh selection , you have the m two most important functions in one uh button . A: Okay , so this is is kind of uh Yeah . C: Mm . C: Okay . C: Well , is it maybe there's another possibility . C: You can make it look like an easy s piece of equipment , but it's quite elaborated , uh because it has many functions . C: Maybe it's more important to make the make it look like a very uh friendly , easy to catch piece of equipment , but um nevertheless Mm-hmm . A: But but are we not in in the in the manual uh I mean if you have few buttons , no display , um I mean uh I guess it's l it's working with with a shift functions and um one button can uh But but how does how does the remote uh report uh r uh give back to the user w in what state it is ? C: Mm-hmm . C: Ok like that . C: Well , I was more thinking about a more elaborate way of controlling , by by these kinds of sticks or something like that . C: I don't know if if it's user-friendly . C: That's your field of expertise . B: Yeah , I don't know yet . A: Because we do not implement uh a user history . C: Mm-hmm . C: There's no , but there's no way to do that , because we cannot implement that kind of the system . A: I know , but but if we use uh like a stick , for example , um Yeah . C: W Mm-hmm . C: Well , maybe we can use a light for that . C: When you move the stick to a to a position , maybe uh a light next to it can lit up . C: So you know I've just uh pushed the button , or I changed the channel or t uh turned up the volume . C: Something like that . C: Yes . A: Uh and we could have other buttons for the for the advanced uh functions . B: But does it uh I then should n just use uh i instead of the stick , uh like many cell phones , just a round m well , should we just use a Um it's already uh oh , we have a blank . A: Yeah , draw draw it on the board . B: Oh . C: Oh yeah , something like that . C: It's not really a stick , but Yes . B: It's just an easy uh way of of a round button what which can be pushed in four directions . C: Yes . B: Instead of a stick . B: A stick is v vulnerab vulnerable when it's falling down or uh just a round uh button should be the trick , I think . C: Hmm . A: Yeah , it can break down . C: Yes , yes . D: Yeah . C: And Yes , and this also looks more fancy , I think . C: I think it it will attract uh more uh uh public , I think . B: Yeah . D: A younger uh Huh . C: But you're the marketing man . D: And it's also quite easy to use , so it'll it uh attract younger people because well new , and it might attract older people because it's easy to use . B: Geez . B: Well , volume and something uh like that . A: Uh-huh . B: The programme up and down . A: Okay , yeah . B: And the vol yeah , the pen doesn't uh really does what I want . C: Okay , that's good . A: Okay , but w we still we're still in the question of uh um uh putting in advanced options . A: Um Ruud just told us um the market is interested in some advanced uh new techniques . A: Um however , uh keeping it simple is is important for the costs and all all those kind of things . A: We need to find a balance between uh the advanced techniques and and the user-friendliness . C: Mm-hmm . B: But I think our our next step to look at is just that . B: So I don't think it's um we have something to do . B: Uh we can't discuss it right now , because n no one of us have has the information to discuss about that , I think . A: Um well , for we do have to uh decide this this meeting . B: Yes ? A: Yeah . A: We need to um have the uh the user function uh the functions decided and um uh our target audience . B: Mm-hmm . C: Okay . B: 'Kay , but teletext is so uh is just scrapped . C: Okay . C: Do do you want a list of functions ? C: Do you want an explicit list ? C: Uh which uh incorporates all function available on the device ? A: Um well , I do not want a full uh it's not necessary to to have a full list , but I want um the kind of functions , for example uh th the most important are volume and uh programme selecting . C: Okay . C: Okay . C: Mm-hmm . B: The ten digits . A: Well , for example , that that's what we should think about . A: l how is the remote going to look ? B: Oh , and just one function . A: Not not in the user interface , but Yeah . B: The the the the programme to programme button , the switch to uh two channels , when you have uh something on channel four and something on channel six , just one button which which can uh change yeah . C: Mm-hmm . C: Yes . A: A bit of a split mode . C: Change . A: Uh l like Yeah . C: Yes , yes . A: Dual channel watch . C: Yes . B: Yeah . A: Okay , well um m maybe I should write that down . C: Well you're the secretary . A: Uh Ruud , um what's your last name ? D: Mielsen . A: Mielsen , because I I was writing it down in the last uh Mielsen . A: Right . A: Um I put all the minutes I make into the shared folder . A: So if you want to have a look at it , you know where to find it . C: Mm okay , but make a s make a sub-folder for it , because it's starting to fill up already . B: Alright . A: Um Yeah , that's that's if you want to do it , Sebastian . D: Yeah . C: Sure . B: Our B_S_C_ uh W_ uh The ten digits ? A: Okay , um Okay , so so um uh Volume . A: Programme . A: Uh dual channel . A: Uh And and do we want um the ten digits ? C: Yes , that's important . B: Yeah , I believe so . C: Well , are are you sure ? D: Well , if you want to go to channel ninety and you have th that button . C: I'm not so sure . B: Yeah . C: Well , that's complicated , but is that so relevant ? A: Yeah . C: Because I don't think but you should uh shou you should know that . B: I wouldn't buy it personally . C: If it were so . B: A remote control without the ten digits . C: Okay , I can imagine when I can imagine when you're when you have a satellite decoder and and you have , well , about six hundred channels , I can imagine you want this . B: Uh and I think the most Just elder elder people would would buy it , but Yep . A: I agree actually . D: Well But Yeah , and if if we And if we are targeting at the younger audience , they will probably watch more channels than the older people . C: But if you're uh a regular T_V_ user , and you just want uh to watch the the Dutch television networks , well , you can uh you can use uh about ten buttons . A: But we do have thirteen different Dutch channels . C: That's enough . B: The older people only use five of them . C: Well , but how how often do you watch all these channels ? A: Often . D: So Well And And um there are some numbers about uh speech recognition here that uh younger people would like it . C: No , you're probably right . B: Yeah . C: Okay . C: But I think these uh ten uh buttons look a bit dull . C: Don't you think ? A: Well , it depends on the on the on the looks , on the on the You c you can d make them very fancy by um I mean Nokia , they have ten digits on their phones and it still looks very fancy . C: The design . B: On the design . C: Okay . C: Well , y then there should be should done be done something specific with it . C: Mm-hmm . B: Yeah . A: So I'm I'm I do not agree Uh Exactly , exactly . C: Okay , so you can experiment by uh with with shape or with size or with colour , that kind of thing . C: Okay . D: Uh it might be expensive and uh hard to implement , but it would be a solution uh for Yeah . A: Okay , speech . C: Well , maybe it can be combined with the find the remote control . B: Yeah . C: So um when you add uh speech recognition to your remote control , uh it's very easy to change uh the channel . A: Yeah . C: That's one thing . C: And it's very easy uh to find your remote control . A: To find yeah . C: So maybe that's a possibility , but I'm afraid it will be a bit costly . C: But maybe when we uh Mm-hmm . A: Uh If if we would um drop the ten digits but keep the programme and the volume , because maybe people do not always want to use their voice , um Yeah . C: Okay . C: Okay , okay . D: Especially elder people uh don't like voice recognition . D: So then we should implement such a but Yes . A: But we do focus on younger people . A: We d it it's a board uh decision . C: Okay . C: Well . C: I I think it should uh should work , it sh we should manage that . B: So we have to i to make um a decision between the ten digits or the voice recognition . A: Okay . C: Yes . C: Well , the voice recognition has the main adva has another advantage . C: It's mas it makes it very easy for us to implement the find uh find the remote control button uh remote control function . B: Mm-hmm . C: So that's that's a big advantage , I think . A: Okay . A: Okay , g good . A: Okay . C: There's only one disadvantage uh by implementing this . C: Um the power saving power saving will be a bit more difficult . C: So we can expect that there will be a less longer life to the batteries . A: Mm . C: But maybe can we we can think something smart about it . A: Yep . C: There are some uh hybrid hybrid devices which incorporate a solar panel and rechargeable batteries . A: Okay . C: So when you just leave the device in a in a light room , it charges itself . A: But But but can we manage it bu uh for the costs ? C: You have to do nothing for it . D: M And uh if we if we could inc uh include a c a cradle in which it could recharge , then there wouldn't be uh a big problem . A: Because it seems like a very Is a cradle very cheap ? B: Twelve dollar fifty . C: Maybe , maybe not . C: I'll have to find that out . C: Yes . C: So No , that's very cheap . D: 'Cause when Yeah . C: It's Oh , it's very cheap . C: That's no problem . C: It's just a a case with two uh metal contacts . A: I know , b uh but there should be an adapter as well . C: It's Yes , but they're they're mass production . C: They're very cheap . C: So it will cost us p practically nothing . A: Okay . A: Okay . A: We we have uh about ten minutes left this meeting . A: Um I would like to hear um maybe maybe you all have th uh things not um spoken about , yeah , but that are important . A: Uh Ruud , you you came up with the voice recognition uh data . A: Uh are there other things about the market we should know ? D: Um I think we dealt with the most important information . D: Just that the younger part of uh the market isn't the forty percent we uh want to sell to . D: So we we should uh for least a bit uh look at the uh older people . D: But with uh buttons like that , which are easy to use , we uh might attract them too . A: Okay . D: So I don't think that's a big problem Yes . A: Okay . C: Yeah . A: Okay , so although we are focussing on younger people uh to make it uh profitable uh Profitable . C: Profitable . D: Yeah , profitable . A: We we yeah , we still need to take in account the the bit older people . D: Yes . A: Okay . A: O okay . A: Um Roo . B: I have nothing uh nothing to add , I think . A: Nothing to add . A: Sebastian ? C: Um I just want to make a summary of all all things uh spoken and uh the different possibilities . A: Yeah ? A: Great . C: Um so uh basically we've decided to implement a seemingly uh easy design . C: So on the outside it looks easy , but uh we can make it easy on the inside or elaborate on the inside . C: So that's one the those are the choices we have to make . C: But I think there's a big advantage in making it more elaborate by uh implementing uh speech techniques , uh voice recognition , that these kinds of things . A: Mm-hmm . A: Yeah . C: Um it makes it also more uh attractable , I think , to our uh audience . C: Um there are some advantages and some disadvantages , and the main advantage is that we can implement uh fancy techniques , which uh I think our customers will like . C: The disadvantage is that there are some concerns about uh the the costs and um the things like uh battery lifetime , energy saving . A: Yep . C: Uh another advantage is that the circuit board will become much more easier if we do not do not implement these buttons . C: If we just add uh uh a chip which does the voice recognition , uh our circuit board will become even more cheap . C: So that's another well , it wa it w it was an issue , but we also thought that we already thought we should do it as cheaply as possible . A: Yeah , and that was the main issue , right ? A: The the board Yeah . C: And this even uh makes it more cheapy . C: So Mm-hmm . B: But the cheaper the ch uh the the chip or th what was it ? A: The board . B: The circuit board . C: The circuit board . B: The fewer buttons you can use on it . C: The fewer buttons you have , the ch ch the cheaper the circuit board , yes . A: No , it's th yeah . B: Yeah , okay . A: It's the other way around , yeah . B: Yeah . C: And it's very cheap uh to incorporate uh uh an integrated circuit , a chip . C: So that's that's another advantage . A: It shouldn't be a big issue . B: Well it then we should just uh take a look at the costs and uh especially for the voice recognition . C: So Yes , because I don't know Yes . C: I d I really don't know . C: So It can be costly . B: No . A: Okay . C: Maybe not . A: I'm not sure how how we'll f uh determine the costs , I will have a look at it . A: Maybe you will get some information on that . C: Yes . A: Um I'm not sure how how that Yep . C: Yes , I al I I hope my personal coach will uh have a lo uh look at it . A: Okay , great . A: Um well , I think we're qui quite done . B: We're done , I think . A: Um for now we will have the lunch break . C: How nice . A: Um I'm don't know how long the break will be , but we'll find out . B: Me neither . A: Um then we will have thirty minutes of time to perform our individual work , uh and I'm sure your personal coaches will uh assist you with it . A: Um I will put the minutes I just made in the project documents folder . A: If you want to look at it um well , just do . A: Um the Interface Designer , um I would like to the next meeting I would like to receive the uh components concept . A: Uh Roo , um from you I would like to see Uh I'm sorry , yeah , I'm sorry . B: Interface industrial . B: Yeah . A: User Interface Designer , uh Roo , I would like to see the user interface c uh concept . C: Well , we understand . A: And um Well , i it should be easy , that's w w what we concluded . B: Uh the only problem is it that it depends on the divisions the decis uh decisions Sebastian makes . C: Well Mm yes . B: About the voice recognition . B: Well Yeah . A: It should be an easy interface with not so much buttons . A: S just a a p a p a volume and a programme one . A: And um um yeah , some some fancy lights . A: I think that's what we decided . C: So we drop the voice recognition ? A: No no no , we didn't but it shouldn't be integrated yeah , it's of course it's user interface , but um i I was talking about really the design of the No . C: Or Oh . C: Okay . C: Well um do we really have to decide now or can we decide next meeting ? A: We can decide the next meeting . C: Okay . A: Yep . C: Because I'll have some updated info on that uh Adapt . A: Yeah . A: I guess all of you have i updated info . A: I'm sure the marketing expert will receive uh t uh you will do some trend watching . B: Yep . A: And I'm sure the market will um uh uh will change , adapt and um so we will see that . D: Hmm . B: Adapt . D: Left . D: Hmm . A: Um yeah , that's it for now . B: That's it . B: 'Kay . A: Any other questions or can we have the lunch ? C: We can have the lunch . D: Yeah . A: Yeah , okay . B: I'll take the lunch . A: Good .

There are some new requirements for the project: the device will have to be for TV only, they should ignore the teletext function, as it is dated, and, also, the remote should be recognisable as a Real Reaction product. The target group will be people below 40. The UI preferred an easy-to-use remote to a multi-function one. The function of the remote is relatively simple: by pressing a button a current is passed to the chip, and defines what signal is to be sent to the receiver (the TV) via infrared. The use of infrared, energy-efficient power source and cheap circuit was suggested. The remote could light up via LED's placed inside. Functions like zapping are very prevalent, as well as complaints about remotes being easy to lose. It also transpires that customers like innovative technology like speech recognition. The design can focus on such customer needs, like finding a mechanism to locate a lost remote. The functions of the remote will include a back button to switch between two channels, volume, program selection, and speech recognition, with a focus on simplicity of design. The industrial designer will look into what would be an appropriate technology to help users find their remote, when it is lost. The project manager will add the minutes into the project folder. The ID will present the components concept. The UI will present the user interface concept. The marketing expert will need to find information on current trends. LED's can be used to light up the remote. Using them sparsely, as in mobile phones, could bring down the cost. It would be a good idea to integrate a mechanism for finding the remote control, when the user loses it. The latter would be preferable to implementing a backlight into the remote. A single, large, round button can be used for both volume and channel selection by using the four separate quadrants. Another button to switch between two channels could also be implemented. The remote will also include volume and program selection, and speech recognition. A recharging cradle can be added to compensate for the extra energy consumption. LED's would signify extra energy consumption. Power-saving LED's are available, but these could be more expensive. It's difficult to choose a technique to find a lost remote. They cannot install a special button on a TV, and using a special signal, like clapping, is tricky, because it needs to be differentiated from normal sounds. Similarly, using an extra base station would probably be too costly. Adding such features may complicate the design and escalate costs. There was a challenge regarding the need of the digit channels, based on the fact that they are not often used, and they also look dull. Despite that, customers may want them to be on a remote; furthermore, they can be designed in a more attractive way. The discussion also focused on their replacement with speech recognition, as the latter helps with locating the remote as well. However, this solution may prove too expensive. An expanded target group may have to be taken into account in order to achieve the projected sales and profits.

B: . B: . D: . D: . D: . A: Okay , all set ? A: Welcome to the conceptual design meeting . B: Uh , okay . C: Yes . A: The agenda . A: The opening . A: I'll again be the secretary and make minutes , take minutes , uh and it will be three presentations , just like the last meeting . A: So um , who wants to start off ? A: Technical uh designer again ? B: Again . A: Okay . B: Hmm . A: Uh , yeah . A: Uh , before we begin it , I want to say I've I've put the minutes of the uh second meeting in the shared folder , but they're still not uh quite okay . A: It uh it uh still some technical difficulties so the the first part of the minutes are very hard to read , because there are two documents that uh were layered over each other . B: Mm-hmm . D: Okay . A: So But uh , from now on I won't use my pen anymore , so will be p just ordinary keyboard . B: Uh , may be better , yeah . D: Keyboard work . A: I think it will will be more uh easy for you to read the minutes . D: Yeah . B: Yeah . D: Alright . C: Okay , when we talk about uh components design , um it's really about the material and the and uh uh really the stuff we build uh the remote controls of . C: Um , a remote control consist of uh components and the components of a remote control consist of uh properties and material . C: We have to choose th uh these uh wisely and it could affect uh uh a kind of grow of in uh in buying uh the remote controls . C: Um , the components of a remote control are of course uh the case . C: Uh the properties of the case , um it has to be solid uh in hard material like uh hard plastic uh with soft rubber for uh falling and and uh uh yeah , it feels uh good in your hand . C: Mm the buttons has to be uh solid too , and the material is soft rubber . C: Uh I've got a uh email from the possibilities of Real Reaction . C: Um uh they're telling me that um when we build uh a remote control of um of plastic or rubber , the uh buttons have to be uh rubber too . C: Mm It's okay . C: Yeah . C: I when we use a rubbled a doubled curved case , we must use a rubber push-buttons to uh the the rubber double-curved case is a is a t uh three-dimensional uh curve in the in the design , which is uh necessary when we want to be trendy . C: Uh Um the energy source , uh I've got a lot of possibilities for that too . B: Oh . C: Um , uh the basic battery , which I thi prefer because of its uh its non uh non-depending of of of uh um Uh here you have to have a hand uh yeah , kinetic uh energy . C: Also in uh this one , like in the watches , but a remote control can lie on a table for a day , and then you push uh a button and so you don't have to uh walk with it all the all the time . C: Mm , solar cells are also uh a bit weird for uh remote controls . C: Um uh also the case material , uh I think that plastic is the is the best with rubber , because uh wood or titanium would also be a bit weird . B: Oh titanium is probably trendy , I think . D: That's true , I guess . D: Yeah . B: Well , maybe a little bit expensive . B: I don't know . D: Huh . C: Uh , they don't tell anything about the cost of uh titanium . C: Um the chip uh the chip set uh and the board is uh all off the shelf . C: Also , the speaker in the remote control , when we want to retrieve it . C: Um , the base station is also off the shelf , all the materials and the components are uh just available in uh in our uh factory . C: Mm , I've told about uh the three first points . C: Mm , the simple electronical chip uh is is available uh with the LED transmitter uh transmitter . C: Uh , it's all uh off the shelf and even the speaker and the wireless retriever are all uh available in our company . C: Um , another possibility . C: I uh yeah , I looked up on was uh the L_C_D_ displays . C: Could be uh something special to our uh remote control , and it's possible , but it only cost a bit more , but maybe it can be uh within the limits of twenty five Euros . A: Twelve and a half . C: Ah yeah . A: Actually What are those , t tooth uh brushes , or so But it's actually kind of uh well , it resembles the design I had in mind for this proj You know the the cartoonish Alessi kind of design . D: Yeah . B: Yeah , production cost . C: I th I got an email with uh some examples and it these were were the most trendiest one . C: You see uh a covers , which can be Um , I don't know . C: Um Yes . B: I Different colours also . D: Yep . C: Yes , maybe we can uh bri uh bring a couple of uh couple of types of uh maybe a kind of uh whole uh um a whole set of uh different uh remote controls . A: And we can we can steal their ideas . C: Maybe we can bring a whole line uh with uh with a huge variety of uh uh house uh stuff . A: Huh . A: Well , it's a possibility , too . C: Like uh maybe radios and uh television also uh in this in this in the same style , but Yes , because we have to uh we have to we have to bring the logo and all the stuff uh back into it . A: Uh-uh . D: Yeah , that'll be for the future , I guess . A: Okay . A: Next time we're here . D: Yeah . B: Yeah . A: Oh , okay . D: Yeah . D: Definitely . A: Okay . C: Thank you . D: Alright . B: Okay . B: uh Ah . D: Yeah . D: That's okay . B: Well , I shall go to the next slide . B: Um um , I still don't have any information about user requirements . B: I was thinking about just uh the basic functions and I got uh Yeah , but but then wh I don't know when there are new user requirements . A: Oh , we decided upon that in the last meeting . A: Didn't we ? A: Oh , okay . B: I ha I ha I have the I have nothing . A: Well , tha I didn't receive any new requirements or somethi Just no , but we decided to use only b basic functions only . B: Well , I have here a couple of basic functions I could think of . A: Okay . B: I dunno if they're maybe a little bit more , but Yeah . A: Well we maybe we can think of that later . A: W just these are the ones you already summed up in the Okay . B: Yeah , I I uh well , I pointed them out here , just to make it a little bit easier . B: Um Another function uh is of course we already discuss it on the side . B: Um , I don't know what costs of it . B: Uh , I've no idea about it . B: Uh , I was also looking for what you said , for I got an email uh uh about uh L_C_D_ in in in front of the remote control . B: I don't know if that's a good idea , or maybe it's a little bit too much for twelve and a half . B: Production . A: Yeah . C: Uh-huh . B: If we got already uh something like a base . A: That might get redundant also maybe . A: I don't know what kind of information it would Yeah . B: Yeah , I don't know . B: I d I uh ju I was just thinking about it . D: Mm yeah . B: Then I got a pop-ups to go to the meeting . A: Yeah , it's okay . C: Maybe we can bring t uh uh teletext to the t to the remote control . B: But The remote control . B: a little uh too A little bit A little bit too big , I think . D: Then you and then you've got a flag s Very big R_C_ . A: Okay . A: That's not It was not a good idea . D: Yeah . B: Exactly . A: Okay . B: Um , yeah . B: Well , the functions are are not more to discuss , I think . A: No . B: It's it's just the base things we already discussed that the no V_C_R_ or that kind of uh , so that's very easy . A: No . D: No . B: Um Mm-hmm . A: But you do mention the next and previous uh button . D: Next channel , previous channel . B: Well , that's next channel . A: Oh , okay , o okay okay . B: I mean next channel . B: Uh Um oh , I I got an email with with an uh a remote control with a base . A: Huh . B: So , it's uh just an idea . B: And I um uh thinked of the button sizes and I'm not sure uh if they have to be big or uh just small Well , I'm not a e I'm the expert for user-friendly , but not for trendiness . C: But you're the expert . D: I think it depends on the function . A: Mm-hmm . B: Maybe it Well uh okay , that's your point . D: Well , if you save uh Perhaps uh s tiny buttons aren't user-friendly , then we wouldn't im implement that of course . B: Um , yeah . B: Yeah , okay . B: Yeah , I've nothing to s Uh , with a little bit larger , yeah . A: Well , w when we only use basic functions , we have the possibility to make the buttons larger . D: Oh , that's right . D: Yeah . B: I thought so , but maybe with the Yeah , that groups . A: Well , I think we already agreed upon the fact that the the the skip buttons and the cha and the volume buttons , th th those two have yeah , they have to be large . A: Uh , I mean th th the the two two basic buttons , you know , the to skip channels and to uh I think yeah , I don't know why , but I think that is that's t trendy too , because that's the mo it it you know , it's uh acc acc um accentu uh , how do you say it ? B: Large ? B: Yeah . D: Yep . B: Most the most used uh buttons . D: Those are probably the the th Yes . A: It puts an extra accent on the the on the simplicity of our remotes to j to make these two most basic functions extra big , like t Yeah . B: True . B: Yeah . D: Those are probably the b four most most used buttons on the th in the remote control . C: You did the research . A: And you want to acc accentuate that , you know . B: Yeah . D: Sorry ? C: It's from your research . D: Yeah , sure . B: Okay . A: So Okay . B: Uh , that was all y uh personal preference I didn't have . B: I didn't had any time left . B: So Yeah , . A: No uh , that's coo it's cool . D: You don't care . D: No , sorry . D: Yeah . D: Oh . D: Go away . D: Come on . B: It's there . B: Yeah , click on it . B: Couple time . D: Oh , great . D: Well , I've done some research again about trends on the internet . D: Um I've done some investigation , and uh well I uh got some information from fashion watchers from Paris and uh Milan . D: Some uh some findings the most important thing is fancy look and feel of the remote control . D: Uh , well , we were going to imply that , so that's nice . D: The second important thing is uh innovative technology in the R_C_ . D: Uh , our market really likes really likes that . D: And uh the third point there in this uh order if of importance , the third point , is a high ease of use . D: And uh , well , for the idea , I've put some trends uh for the market of elderly people . D: Dark colours , simple recognisable shapes . D: So we probably won't do that . D: The younger market likes uh Well , the themes of of this year are uh surprisingly fruits and vegetables and spongy material . D: I found this image , which is uh Well , it symbolises the idea of fruits and vegetables . D: I don't see the spongy part in it . D: But with a little bit of fancy Exactly . A: Well maybe c then we have to do something with Sponge Bob then . D: I got some ideas Uh well , yeah , pictures isn't really good word , but um some symbols of fruits or vegetables maybe . D: Uh , catchy colours . D: Fruit is uh yellow , green , red , whatever . D: So , remote controls in in catchy colours . A: It doesn't stroke with the with the dark colours . D: Uh , no , we don't want dark colours . A: Not the dark colours ? A: Okay . D: No , I just put them there to uh , yeah , uh for general idea . A: Okay . D: And uh , the docking st uh I think the spongy material is is very irritating for the uh remote control itself . D: But to Yeah , the To implement some spongy thing , maybe we can do it in the in the docking station . D: At the bottom of the docking station or whatever . D: And uh , we could bring one line with a dark colour uh to um uh p uh yeah uh uh v how do you say ? A: For diversity or something . D: Yeah , also a bit for elderly people who are a little bit crazy and want maybe want a little younger design but still the dark colour . A: Uh No , but I I I think that uh our design already resembles so a piece of fruit . B: Well , how uh But how do we use uh fruits and vegetables in Christ's sake with remote control ? D: I mean it it it reaches a different market uh , but it it it doesn't cost really much effort to b to uh bring uh like a black R_C_ on the market or whatever . D: Yes . D: Yeah , there's there's always a Well there there's always empty space of course on a remote control . B: Uh , make it a banana ? A: It's like a pear or something . D: I mean I think this part of the R_C_ uh well the upper the upper part or whatever is uh is not not used with buttons , I guess . A: No , I don't think you have to do it like Yeah , but it that doesn't have to remind you , you know , like explicitly of s our f of a of a specific piece of fruit , but just , you know , like the the the the round curves . D: So you you can put some fruity things No , of course not . A: And so y I I think this y it already sem resembles uh something like a pear to me or something . D: Especially i Yeah , yeah . B: Yeah , but th yeah , but that Yeah , but that's Yeah uh uh But d don't we need a creative artist or something like that to m make it to feel like a a a a vegetable or fruit ? D: Yeah , exactly . D: If we make it little bit greenish . A: Yeah . A: You do get the idea , eh ? A: The fruity kind of round 'Kay . D: A and we could use one of these for the uh w what is it ? A: Yeah , uh yeah , I don't know . C: Grapes . D: Uh Isn't Wha whatever . A: Uh , this is a b yeah . A: Yeah , yeah . A: Of course we have uh we have a very big uh the s Of d design team , yeah . D: Yeah , sure . D: Yeah . D: Well , w we can uh w we can we can produce multiple uh multiple things . C: For a big team of artists . D: This is then the uh pear . D: I don't know the English word , so forget it . A: Yeah , but It's pear , I guess . D: And um , maybe , yeah , a b a banana is uh is n not easy for a remote control , but m yeah . C: But uh but I think we don't have to make we can't make all uh ten designs . A: No . C: We have to make one design I th I I think . A: No , but I think it's it's already what we were were up to . D: Mayb maybe two or three . B: Yeah . A: Uh , it's it doesn't have to resemble uh what I already said , a specific piece of fruit , but just , you know , like a fruity thing going on . D: Yeah . D: No sure , but but B but that's great , and and and what I was what what I was saying , the catchy colours Yeah . A: And it's it looks fruity to me . A: And uh , but I do like the yeah , I do like uh the f uh to the idea of making a a y uh , a catchy colour design and a d because I do I think a dark colour would be nice too . C: But pictures of fruit , vegetables vegetables Yes , you can put a logo on top of it . A: Maybe it's too much , you know . B: But , we we have to um There have to be the the the the firm colours , our own uh colours has to be in it . D: Yeah , uh not really . D: Pictures was a was a bad word , but Well we c yeah . A: Okay , but what are the This is yellow . B: Yellow , a Real Reaction . D: Yeah , sure . A: But I don't think our our company colours are this fashionable . B: Uh , yeah . D: Maybe we can if if we got our docking station over here . C: Yes , it's really fruity . B: We uh f A yellow do Uh , yeah . D: I can't draw with this thing , but I'll try . D: If this is our docking station , we can make our logo over here . D: It doesn't work . D: And then Well , the button button over here or whatever , I don't know . B: Yeah , and the button then . C: With a strawberry on top . A: Yeah , on uh n uh on the bottom of the remote you can do Okay . B: Okay , yeah . D: On the front , of course , because else you can't find it . B: Okay . D: Well , that were my ideas a little bit . D: I'll close 'em down . D: Um , go away . A: Okay , you can you open the conceptual design presentation ? D: Conceptual design , yes . A: See what was on the agenda . B: Lazy . D: The agenda . A: This is his own remote . A: Because um , maybe we can start with the technical uh functions , but I don't think it's there uh , yeah um , do we want to um use an L_C_D_ display , for example ? B: Yeah . D: Well , it's nice , of course . C: Only if we Maybe maybe we can make a T_V_ guide on it , for the channel you're on . D: But I don't I don't know what to display on it . D: I mean Yeah , but it should be li like this big , and I don't think Yes sure , but it it has to to show an entire title of a programme or at least a q a quite quite large part of it and then you get a very large L_C_D_ screen , because Yeah , I don't know . A: Me neither . A: Yeah , but it's so I don't think we should do it . C: No , no , only the T_V_ channel with the with uh with uh four programmes . C: You can uh zap through them with the page up page down button . C: Yes , it can On your No , on your mobile phone you can y you can read text also . C: So why not on your remote ? A: Yeah , but no . A: I do I think it's a bit redundant , actually . A: And it's also not I don't th even think it it looks s like sexy or something , it's But you're already watching the T_V_ , you're not gonna watch your remote control . B: Well well what would you display on it then ? C: Uh , programme uh information or or or or g or a guide on t on teletext , yes . D: Programme information . B: But is it isn't that a already on T_V_ , a lot of new T_V_s ? D: But Well a lot a lot of T_V_s indeed show uh when you uh zap to a But then we also uh w need to bring out a line of T_V_s which we were planning to , but whatever . C: Also on the internet . C: But Yes , but you also want to know what's next . B: Yeah . B: Yeah , and we also have to yeah . D: Because the T_V_ has to send information back to the R_C_ , and I don't know if that's possible . C: Yes , that's uh really possible . D: Yes , yes , o of course it's possible , but you gotta uh implement it in the T_V_s , and I don't think everyone's gonna buy a Real Reaction T_V_ within a month after the release of our uh remote control . B: And I also Yeah , I dunno . A: I really understand you want to make your job more exciting by putting an L_C_D_ in it , but I I really don't think it's a good n goo because it also doesn't stroke with we wanted uh c When we talk about the materials , uh it's a good idea to use these plastic materials with soft rubber stuff on it . A: It was our idea , you know , to give it a more sturdy look and that you ca like you can throw with it . D: Yeah . A: But I don't think a L_C_D_ display fits in that image . A: You know , it's like more vulnerable , and it adds nothing really , you know . D: That's true , that's true , it breaks f yeah , it it it's not very solid , it's uh frag fragile . A: Yeah , yeah . A: You could make it , but it's just it it doesn't I don't think it it's coherent with the design we're after . D: No . D: No . D: I don't think so ei either . A: But that's my opinion . A: Well , you you y Okay , we can vote for it . A: You want the L_C_D_ display . C: No . A: I don't want to and he doesn't , so it's up to him . A: If we wanna And I've read somewhere that I've got some kind of veto veto uh rights . D: Ah . B: Oh , okay . D: Bastard . A: So I can also say But did we skip the Yeah , you could do m but what what i so what i but do you think we should We're not even sure what what information we want to display on it . B: We can you away . B: Yeah , I don't know . B: Uh , uh I i if it's it's a simple p No , that that's right , and uh I also have to think about new functions , maybe buttons or something like that to control it . C: No uh um Y yes , you can use uh buttons uh uh w that are already uh on the remote control for double functions . A: So Nah , that's not gonna work . B: Kind of L_C_D_ or something or But how does it display then ? D: Yeah , I guess . B: W when I go to the second channel , what what does it show me ? C: Uh , then you push a button . C: The title and the information about the programme . B: About that programme ? C: But but uh yeah , what he said was right , about the televisions , they have to be uh customised to the But maybe in future it will be a giant hit , and when you are the first you have the biggest uh Yes , you can put uh a little L_C_D_ display on it with uh with lots of information . D: No . A: Yeah . A: Oh , well uh I've seen it done before . A: Do you know th like the the bigger rem uh universal remotes , they have d L_C_D_ displays , but then it's very functional to indicate which what uh uh device you are controlling . B: Yeah . A: So it's that that's what I've seen . D: Yeah , that's true , if you uh Yeah . A: But it just it j it doesn't doesn't match with the our whole basic concept . C: But uh I haven't thought about it . C: But whe but when you put a a a transparent uh plastic uh uh screen on top of it , it i it isn't vulnerable . A: Well yeah , yeah , okay . C: You can throw with it and When when you put uh maybe a colour L_C_D_ t uh screen on it , it's very special and very trendy to have uh a remote control from But uh I've got a the email with uh with the possibilities . A: That's maybe not the most important , but it's just I don't think so . B: Is it fashion ? B: I don't know . B: That's not up to you . B: That's up to market if i if it's trendy . A: Yeah , well do you ha do you have to You haven't looked after the trendiness of L_C_D_ displays , have you ? D: No . B: Because our our motto is we put fashion Yeah , if you want to be trendy you have to be coloured . D: Well , I think it's uh I think it's pretty trendy , to be honest , uh but um I don't know if if if well , I'm coming back to the costs again , but I think uh we gotta build a b pretty cheap design to to stay within our limits . D: And I think uh especially colour L_C_D_ , which is indeed pretty trendy . D: But I don't think Uh , I think it will be too expensive . C: And L_C_D_ was a possibility for the remote control . A: Yeah yeah yeah . C: So why don't we use it . D: Uh , did it say a price also uh for for uh monogramme uh L_C_D_ or uh coloured L_C_D_ ? A: Yeah , but we're gonna if it Then uh then you better don't yeah , d Uh uh I really don't feel the whole idea of an L_C_D_ display . B: Coloured If you have black and white or something , or grey , that's It's too much uh maybe uh with with the L_C_D_ and the docking station and With one thing special . D: Yeah really , if y if you c i I in in two thousand and four you can't uh put something on the market which is a monogramme . D: Really . C: No , but it doesn't sa say anything about a colour or But , mm , I alf I also got a possibility to put uh a scroll button on it . C: But I didn't think that Yes , but o on the No , when y But it look Yes , but that remote controls are already on the market . A: I'm sorry . A: It can't co you cannot convince me . A: I don't know how well how to with you guys , but I don't really feel it . A: We already we're uh Yeah , we already have the the th th th base station gadgets , and want and it uh uh , do it has to be a simple design , which sturdy , which soft I don't think I j uh , and really , I don't see how the the L_C_D_ display is gonna add anything , you know , on a design level . D: Yeah . D: W we've we've gotta find a balance , of course . D: And I think We have a pear . B: Not a whole package of specialty . A: Uh , I think it's slicker to have no L_ CEDs . A: Y we want to it's simplicity , w you have two big buttons and you can do whatever you want with these two buttons , so you don't need an L_C_D_ . A: It doesn't fit in our philosophy uh behind the whole remote . C: The simple Yes , but but when you want to have something special Yes , but you had a picture of it from another company . A: Yeah , but we already have the docking station , which is It has to be developed , but no , but it that's that's our that's our killer feature . B: And uh the Yeah . B: It's just an it's just an idea . A: That's our what makes it special . B: It's a it's True . C: Yes , it was already made . C: Tha the remote control on the docking station . A: Yeah , we're gonna develop our own r n docking station . D: Is that so ? D: Was it it wasn't just a prototype ? C: Yes , he have a picture of it . B: Well uh I uh Yeah , I dunno . D: Exactly , I've never seen it in a store . A: Uh , but re we really have to cut this off , I re I know you I I I I I get the idea you really like it , you know , the the L_C_D_ thing , but I I think it's it's not a good idea , and we have already mentioned all the arguments . A: I don't uh , do you guys agre How do you guys think ? A: I d Okay , we s skip the L_C_D_ display . B: No , it's too much . D: I think it's a little too much , yeah . B: It's overdone . C: Okay . D: Okay . A: I'm sorry , maybe you can do something if we are at your own place , or make it make it make it happen in your basement or something . B: Democratically . D: No . C: Mayb I will rule the world with it . A: But Probably so . D: Yeah , yeah , yeah , yeah . A: Okay . A: But for the technical part . A: The m material , I think uh it was a good idea to use the plastic and uh the rubber . C: Yes , maybe a bit of a cushion is Yes . A: Uh Yeah yeah yeah , p Exactly . A: This is what it w Yeah , but it it was already what we're uh we're after , you know , to give it uh , you know , the soft touch in your hands and also to , know , like Yeah , that is y the b airbag kind of thing . D: Yeah , for the spongy uh feel . B: With a spongy Bob feel . D: Yeah . B: Yeah . C: Like a b yes . A: You can st throw it at your little brother's head . B: Yeah , you just can drop it . D: Yeah , airbag . B: Yeah . D: If you drop it if you drop it the airbag comes out , yeah . B: Yeah . A: Yeah . A: No no no , not that comfy . C: Maybe it but then we have to look that it uh w uh will not um be too childish to see . A: Yeah yeah . A: Yeah . A: Okay , that's a that's a good point . A: And that's why I like the dark t col dark colour bit , you know , because it may be the design uh , it's uh maybe it is a bit of the it's a bit nineties maybe , what we're what we're up to rat fun to this point . D: Yeah . B: But not black I think . D: No . B: Well if if it's fruit and vegetables , it have to be colourful . A: Yeah , that's that's true , but but it has to be a little big solid . D: Yeah , b yeah , that's what w I I was pointing at . B: But can we ge uh uh Can we combine it or something ? A: It mustn't be too , n you know , th too overwhelming , then when you put it on your just Yeah . B: Uh with uh yellow and black ? A: Yeah , maybe so . B: Make it a bee ? D: What ? B: A bee . D: Oh , a bee . D: Oh . A: No , uh I don't like the yellow and black combination . A: But it is our company colours . C: Yes , real real good colours . A: Apparently . B: Yeah , it's our yeah . B: We we have to use yellow . D: Yeah . D: Hmm . C: Hmm . A: I don't like yellow , and uh maybe I don't know . D: Well , we can as as I draw really nicely over there . C: But that's not really fruity . D: We can put the logo on our uh on our base station . D: Uh , yeah . D: And maybe very very tiny on the remote control itself . A: But Okay , but what uh , what are other tef technical things we have to discuss ? D: But , i Yeah . C: Uh fronts of the We can have uh different uh uh fronts of the telephone . A: Should we do that ? A: I don't think you we should do that . A: Maybe just bring it out in different colours , but not af that you can switch fronts afterwards , that's also too much . B: Different fronts . D: I guess that's that's enough . A: People don't wanna spend more money on their remote control , I guess . D: That's way too Nokia . B: Yeah . B: Uh , you can you can l uh let choose the customer which colour he wants , yeah . C: Are these designs ? A: Yeah , yeah . D: Yeah , definitely . B: Yeah , Three three or four uh four uh colours , or something like that . D: Just bring more designs on the market . A: But uh , without gon uh okay . D: Why not , yeah . A: So , are we through the technical part then ? C: Yes . A: Okay . A: So we uh agreed upon uh n uh well , not u unanimously or how you call it , but Yeah . C: It this a real uh young young and dynamic uh uh styles . B: Well , yeah , the Three to one . B: That's And tita uh titanium , is uh is is it a no ? A: The materials you uh mentioned in your your personal preferences were all were quite okay . C: Yes . A: O o only only the last point your no titanium's not not out of question , I guess . C: Yes , But also w Yes , b bu but when we use s soft mm Mm . B: Is It's just like that , th this titanium . A: But is it possible to use both the the plastic and so uh soft things and t p titanium , as well ? D: Sure . A: Makes it in a homogeneous uh design . B: No , not all , not all of them . C: But it it then it uh you can't throw it it . C: It will uh make a huge noise or break other stuff when you throw with uh titanium with your remote control . A: It will it will break other stuff w when it's plastic , as well . C: No uh , titanium is a bit uh it's a bit harder . A: Yeah . D: Yeah , that's true . A: No , but uh uh , you should ma Yeah . C: But also on the colours , the young Yes , but a titanium remote control , when you're uh watching T_V_ uh or your hands are a little bit sweaty , and the Yes . A: Okay , think of the possibilities and make it in completely titanium . A: Well would it be more trendy ? A: More chic ? D: Yeah , I think it I think it does . B: Uh , I think titanium nowadays is way more often used than plastic . B: In trendy things . D: Yeah , o On the other hand , if you want to make fruit fruity stuff with uh Yeah , that's true , that's true . B: Yeah . B: It's cold in the winter . A: Yeah , but I I really like the idea of the the the plastic and the big kind of thing . B: Yeah . A: But the question is i then it's , you know , is is it fits in our s philosophy to make it uh sturdy and simple and uh , know , like uh When you make it titanium , it becomes more like some kind of gadget you actually don't need . C: Sports and gaming . C: Define . A: And when it's big and plastic , it's like some fun stuff you can always have around . A: It's always fun to have something big and plastic around . D: Yes . B: You have that uh M_P_ three player of Nike , I saw . D: Yeah . B: Isn't that titanium with a little bit of rubber ? C: Yes , it's w but it is uh plastic . B: Isn't it Is plastic ? B: Well , it's titanium looking . C: Yes , w we can do that on the on the We can make this as a style too . D: What ? B: Yeah , he is . B: Here he is . B: Uh , the I don't know if you know the M_P_ three player of Nike . B: 'Kay , uh that that's very uh with rubber , so it's very rough . D: Oh , yeah . D: Okay , yeah . A: Yeah , that's beautiful . D: Yeah , I see . D: Yeah , but but but Yeah , I th I think that's difficult , because uh that's different material , and then you gotta have like uh uh uh two material lines of of of Yeah , if it's just a colour uh which you uh which you change then , I guess it's it's nice to have one of these . C: Uh , this is uh just a No , we c we can make it from the same kind of plastic . A: Oh , maybe th maybe this is an No , I do like the idea of maybe a t titanium kind type of body w and then with s plastic colouration around it . D: Uh Yeah . C: Uh I don't have the information . A: You know , like the the soft stuff , but I don't know if it's possible . C: Uh , I I didn't got it Yes . A: But you can't make the plastic give uh the ti titanium look . B: True . A: But make it just like shiny . D: Mm-hmm . B: Yeah yeah , true . A: Maybe we should uh shou And uh and maybe we sh should we t I don't know if we should talk about uh , how how much time have we got left ? C: Like the M_P_ three player . B: Yeah , maybe that's good idea , yeah . B: But if you want to la uh yeah , last longer than two weeks or something like that , you can maybe I don't know . D: Yeah . C: Uh , in a lot of other uh in a lot of other product uh categories like uh even in b in bags industry . B: What time does The rubber . A: Forty minutes . C: Uh , they began with uh t typical uh leather bags , but then they became stylish , with all all si all sort of colours , and w kind of fon of uh of fronts , like we can use on the telephone and it Like Eastpack uh began a revolution with it with all this uh kind of bags and and colours and and Yes , and and styles . D: Yeah . A: Okay . A: You putting in different colours . A: Okay . C: They have uh also uh a kind of uh um uh roses on it , a and uh Then we can always uh use the same design for a greater resemblance , but with new uh with new colours , new yes . D: Uh yeah , yeah . A: Okay . A: Yeah , but w yeah . A: Well , it is . A: It's a possibility . A: But , let's think about the bas Mm-hmm , mm-hmm . D: Yes . D: New prints on it . D: Yep . A: But wha th our basic idea y I mean , you gonna we're probably gonna have like two type of materials , like the d d b the plastic uh enclosure and then the the pads that surround it . A: And and pro and lights . A: We have to incorporate the lights too . A: But , uh do w gonna gonna are we going to give it a two-tone colour look , like the the plastic mould is in in one colour and the s the cushion pads around it are in another colour ? A: Is that the idea ? A: Is that a good idea ? D: How do you mean ? D: Th th the uh base in a in another Yes . A: How many colours are we how many colours are we gonna we're uh uh f uh f Only five minutes left , by the way . A: How many colours are we gonna give it ? A: Like two-tone colour ? C: There there are three uh components three components type . A: T I think maybe the case itself should be in one colour and then the rubber of the buttons , and the cushions as well should be in another colour . B: Yeah . B: Uh no , not too much I think . C: You have the buttons , the the case uh itself , and the rubber and th Yes . D: How the buttons yeah . B: Or you just make uh one colour , uh maybe with a a z a kind of like a big wave or something like uh In in another colour . D: Yeah . A: Okay , but not more than Well , yeah , it's No . B: Not more than two colours I think . D: No , definitely not . B: It's a g a little bit too flashy . A: Maybe we should talk about it on a l in a later meeting . D: Yes , definitely . C: Yeah , or or when you use the buttons as black , it you can use two colours as well uh But then you have to put uh up and down and uh left and right Okay . A: Okay . A: But we have to uh think of some other uh important things . A: Uh oh yeah , the the functionalities of the the buttons . B: The funct yeah , I was I was thinking about th the st do we still want a joystick idea . A: No . D: No , I think that's too vulnerable . B: Yeah . A: I think this is okay , the so we have the basic . A: Then we have the numbers . A: We have the power button . A: We have we have a teletext button . B: The volume , teletext and Yeah yeah yeah yeah , b Yeah , but wha what kind of menu ? A: And maybe want to access a a menu or something . D: Yeah , but that's that's I was thinking that's gotta be on the television . A: Most T_V_s have a menu . A: Yeah , but I think you ha I really need a menu button . A: That's just i the only button only You know , I No , I think most T_V_s have an uh a menu nowadays to access the uh uh screen settings . B: Is uh isn't that different from every television ? D: Mm . D: Yeah , if it's c if Yeah , I think it's okay to to add a menu button for uh and if the T_V_ doesn't have a menu , then Yeah . A: And so But that that covers all the all the other settings . A: It covers everything then . D: Yeah , you can put that on the two eight four and six or whatever . A: No , you can use the And you al can also use the normal skip buttons for that . A: Th in that way we have like only the numbers , the power button , skip and volume , and then uh uh ten uh rem uh yeah , mute . D: Mm , yeah . D: A mute and a teletext and a menu . B: Mute . A: A teletext and a menu , and then then i that's it . D: That's all . A: It's all we need . B: Yeah . D: Hmm . A: Okay , uh another stuf some stuff about the the the design of the docking station . D: Great . D: Yeah . B: Okay , that's not mu not much functions . B: So Okay . A: Something important about a s uh , no , uh which sh uh should remind us of the remote itself , I guess . D: Yeah , definitely . A: Uh , in one colour . D: Are we gonna do something with the uh spongy thing there ? A: Just use I think the spongy thing already um comes forward in the in the in the cushions , pads and things on the s uh side . C: Uh What are we going to do now ? D: Yeah , that's true , that's true . A: And we will make it spongy and and uh and uh well , the fruity thing is just the shape should be fru i did I think this is kind of fruity , you know . A: Just round shapes with uh Yeah , but we're gonna have to we really have to think I think colours is very important , because it has to be flashy , but and but it d it doesn't have to be annoying , that when you uh , know , some things is just over the top , and when you have it on your table for more than two weeks , you it just gets annoying , because it's so big and flashy . D: Yeah , it's kinda fruity , and with th with catchy colours uh uh w Yeah , definitely . A: Uh , it has to be some level of subtlety , but we have to still have to think of how we manage to uh to get to that . D: Yeah . A: Okay . D: Okay . A: Guess we're through then . D: I guess so . A: But we I think also we just so we have to do something with colour but also , I I think we have to keep the dark colour thing in mind . A: I think that's uh adds to the too much colour maybe m um But our des design experts will uh work that out . D: Yes . B: Yeah . B: Too much colour , i it uh when you got it in a living room , it's too much maybe . D: Yea yeah . B: It has to be Yeah . A: Okay , well I think the meeting will be over within a minute . D: Yep . A: So we will wrap up . D: Something like that . A: Or is there anything we'd like to discuss ? D: I guess not . A: That's right . A: Okay . D: Do you , guys ? B: No . D: No ? A: Okay . A: Well , you will read the minutes uh in the you can find them in the pro probably . D: In the shared folder . B: Oh , okay , yeah . A: Yeah uh no , for su for sure because I'm will now type them out . A: Uh , y yeah . D: You'll see in you email , I guess . B: Yeah . A: I think uh But toilet paper roll and uh Okay . D: Yeah , I don't know . D: I don't know . B: I hope so . B: And the other thing is that you don't have kind of prototype or something like that . B: You see a kinda prototype you can a little bit more uh Yeah . C: I will make one in the next uh twenty minutes . D: Construct one , yeah . B: With you laptop ? B: Yeah . B: Oh my God . D: Alright , shall we get back to work ? A: Yep . D: Great . A: I was waiting for the l last message , but Mm yeah . B: Well you are . D: Yeah . B: We're not . D: Bastard . C: Back to the pen .

The industrial designer talked about the options available for materials and components. He suggested that the case should be double-curved, and be made from plastic and rubber rather than wood or titanium. He also recommended using basic batteries rather than solar or kinetic power. He also mentioned the possibility of using an LCD screen to add something special. The user interface designer went over the functions to be included in the remote. The group discussed using large buttons for the most frequently used functions. The marketing expert gave a presentation on trend watching. A fancy look and feel is most important to users, followed by technological innovation and ease of use. The younger market also likes the theme of fruit and vegetables and spongy material, which could be implemented through fruity colours and using a spongy material for the base. The group discussed how to incorporate a fruit and vegetable theme, as well as the company colours and logo. The group discussed whether to include an LCD screen, and eventually decided against it. The project manager closed the meeting and told the group they would receive emails about their tasks for the next meeting. The project manager will write up the minutes and put them in the shared folder, using a keyboard instead of the digital pen. The rest of the group will receive instructions via email. The remote will not feature an LCD screen. The remote will be available in different colour schemes, but not with changeable fronts. The case will be made of plastic and rubber. The remote will feature power, skip, volume, mute, teletext and menu buttons. The project manager had problems using the digital pen to write the minutes. The group were not sure to what extent the remote should incorporate the fruit and vegetable theme. The industrial designer was keen to incorporate an LCD screen, but the others were not so sure. The group were not sure whether to use plastic and rubber or titanium for the case. They were not sure how to use fruity colours without being too flashy.

A: Hi Kate . B: Just just carry on . A: Okay , carry on . A: Alright um this is the beginning of the third meeting , the conceptual design meeting . A: Um our agenda should be um that we're opening the meeting , I have the minutes from the previous meeting are on the shared f drive at this point . A: Um and we should each have a presentation to make . A: Um we have certain decisions to make and we have forty minutes total . A: It's twenty five after two at the moment , so forty minutes is five after three , um which I'll be keeping an eye on the clock for us . A: Okay . A: Um there are the decisions we have to turn to , but we'll come back to them in a minute after I take us to the minutes of the previous meeting . A: Right um as we remember , I opened the meeting , the four of us were present , the meeting the first meeting's minutes were reviewed and approved . A: Um Sarah , you presented a marketing research report um which pretty much rep represented that fifteen to thirty five year olds uh it has to be hand-held , power , channel , volume , number keys , possibly a speech recognition . A: And then Steph did a second presentation um that those functions plus streamlining them with big user-friendly keys that were easy to use . A: I think all of us agreed with those things . A: Kate presented a working design of going after going over the basics on the whiteboard um that it should be a simple mass-produced device , because of the twelve and a half Pence cost . A: Um but we did talk about possibly using rechargeable batteries and having a docking place as a selling point . A: Um and the new requirements that it for be for T_V_ only um and that it include the l so slogan and colour of the uh corporate design be included . A: Um the corporate image . A: So we agreed that the target market would be fifteen to thirty five with more money than sense , that were decision makers . A: Alternatively it would be a manufacturer to enclose it with the T_V_ , but it still should meet those parameters . A: Um and that the function we agreed was volume , power , numbers , enter , channels , a way to move between channels , easy to use and hand-held . A: Um at that point we agreed that Sarah would look at the current cost of competition , what what do the current ones sell for . A: Um and Steph was gonna look at ec ergonomics . A: Kate was gonna look at cost and feasibility of the various possibilities that we discussed . A: And I was to type up these minutes and work on the final report . A: Is this a fair presentation of what our last meeting was ? C: Yeah . C: Yes . B: Mm-hmm . A: Okay . A: Right . A: So we're ready to close that and go back to our That one . A: Right . A: We're up to the point of the Go back . A: Um the three presentations . A: So we're going to pull the plug on me and turn to Sarah . A: Is that okay ? A: Is that alright with everybody else ? C: Yep . B: Mm-hmm . A: Especially since Kate asked to be last . A: Sarah , I'm sorry if I misspelled your name , I didn't know whether it was S_A_R_A_ or S_A_R_H_ . D: I respond to either . D: No worries . A: You respond to whatever you get , huh ? A: Okay . A: Um , did you do your Hit Ah , there it is . C: Yeah , Right . A: Ta-da . D: Okay , first thing I want to address is um one of the points that Florence brought up , which was uh current cost of the competition devices , similar to the ones that Stephanie uh showed us and and they're uh twenty to sixty Euros , depending on uh branding . D: Some of them that have a higher brand recognition are on the more expensive end . D: But I think that with the current um price that we're searching for , we're well within , even on the lower end , of the uh of the market . A: Mm 'kay . D: But I'm going to move on to more interesting um more vibrant things . D: So , I investigated the remote control market in greater detail , and my uh the theme of what I was to work on was uh trend watch . D: And I know that you all are a distance from cutting edge marketing research , so you know , I'm just gonna try to cloak it in really professional terms here . A: 'Kay . B: Sorry . B: I'm glad to see the marketing budget is being so well spent on . D: What's hot , fruit and veg . D: Spongy . D: And this is all over the catwalks , Paris , Milan , and I'm talking about clothing , furniture , shoes . D: This is really interesting change from past years , because it is much more organic , um some would say approachable . A: Mm . D: And I think if we're to refashion our view of what we want in a remote control , we should perhaps think about incorporating technologically interesting fabrics and some of the bold colours into a simple handset . D: So . D: I also did a little research on um what again are the most important priorities in uh decision making about uh purchasing . D: Fancy . D: Functional is out . D: And f the fancy , and that's exactly the term , I'm I'm thinking polished , elegant , you know , kind of innovative , but a cut above . D: This is twice as important as the next finding , which is technologically innovative . D: This is interesting , 'cause I think in the last meeting we were talking about technology as being so important , but maybe what's innovative is having it simple with um with uh technologically superior fabrics or uh , you know , designed in interesting substances . D: Ease of use . D: Again , pretty low , I mean it's the top three , but each of the uh fancy and technologically innovative are far more important . D: So I think we should cloak the streamlined remote control device in a series of fruit fruit themed sleeves . B: I think that's a good idea . B: Don't you ? D: Y yeah , you know Exactly . C: Yes . A: It sounds like the the uh covers that they use for the remote , you know , your t your cell phone . D: Exactly . D: I was thinking though that instead of having something uh like patterned , you know , so , you know , something similar to a summer dress . D: you know , it would have like fruit and veg , is that we actually make these spongy . A: Mm . D: They could be ini initially I thought we could start with kind of um fruit that would suit kind of uh a long uh hand-held , so banana , pineapple and pear . D: Um it could actually the sleeve could take up a lot of the development and the remote control , we'd just need to get reductionist on it . D: They could be interchangeable , they're spongy , that goes back to ergonomic , and the youngsters love 'em , fun for the whole family , everyone can have their own . D: So what we're talking about is changing . D: this concept . D: Everyone has a T_V_ remote , but then we add in the fact that they could each have their own individual fruit . D: That's what's hot on the catwalks . D: So , this is my This is what I'm thinking . A: Hmm . A: Uh-huh mm . A: In most families , don't isn't the remote is a remote . D: Y yeah , but I think I think what this would allow is perhaps a person in the family who had the most opinion about it we all need a remote , but the person who is really perhaps active in personalising , I'm thinking the teenager , the someone fifteen to thirty five would go out and get this additional thing the same way as you mentioned that people would get the cell phone covers . A: Mm . C: So when your dad's sitting there , overriding your decision , going no we're gonna watch this , you can bring out your own remote and be like zap , no we're gonna watch this . D: Yeah . D: W and plus I think Uh yeah . A: Mm . A: Well actually some households do have three and four T_V_s and they would have a remote for each one , so . D: Yeah . D: Yeah . D: So this is an idea and I I you know , this is exactly what the research has uh has shown . D: So I really open this up to uh any other feedback . D: This spongy fruit and veg . B: Yeah , I I think we're gonna have some trouble when we get down to the component design on this . D: Thanks . D: Alright . C: Yep . B: Spongy is gonna be difficult , I'm afraid . A: Hmm . A: Hmm . C: And as for as for um well budgeting as well , if we're gonna have lots of different interchangeable components . D: I I just have my ear to the market , guys . C: Is this to the market ? B: Yeah , I mean basically we can make these things out of wood , titanium , plastic or rubber . B: I suppose rubber is the closest to spongy , yeah . D: Is spongiest , yeah . D: That would add Mm-hmm . B: I was thinking titanium myself . C: I was thinking titanium , I was thinking it's just I have been influenced by pictures of iPods , and they're also minimalist and shiny . D: They are and they they would fulfil the uh first um priority , which is fancy . D: I think many of us would associate those with fancy . D: Something else we could do is uh call it something that's fruit and veg oriented . D: We could call it uh The name . A: Are we talking about the device itself or the c or a cover for the device that would be an interchangeable cov cover as a separate product ? D: Well it would be uh a a very simple product that would have a spongy sleeve that would be interchangeable . A: Perhaps perhaps that desi that particular suggestion needs to go back to management and perhaps go to another group to actually design as a separate product . D: So That , you know , that might be And then we could keep it titanium . C: Yeah , but it's kind of pointless , isn't it ? C: Yeah . C: Let's delegate . A: Wo would that be agreeable ? B: Yeah . B: W w would it be helpful if um I described the components a bit , because I think it would give you um maybe bring this discussion back to Earth of what we can actually physically do . C: Yeah , maybe . C: Or I think possibly it might be more useful if Kate went next . A: Do you wanna be next or you want Kate to go next ? A: Okay , we'll move the Mm . C: Um You can even have them in different flavours as well . C: So that if you just wanna sit there and chew on the remote , it could be like pear flavour , yeah . D: Yeah . D: Or s or smelly . D: Scratchy Uh well I was really thinking a lot about the I_ uh the iMac kind of gel gem tone . C: Scratch and sniff . D: It's hot on the streets , guys . B: Right , well I I I think some of this um you're gonna be a little disappointed with some of the things I have to tell you , but I'm afraid this is the real world . B: So um I've been looking at the the basics of how these devices actually have to work in order to operate , and I've had some discussions with the ma manufacturing division , who have told me what's actually available , you know , what the current state of the art in components is , and some of the exciting new things they've got , but I'm not sure that it's quite what you want um . B: Now this isn't a very good overhead , but this is just to show you , this is the innards of a remote control um . B: I really need a pen or something but uh does my mouse work ? B: No . B: Um oh yeah , can you see my little mouse pointer ? B: Right . B: This is this is the a a a remote that's been opened up and that's the the back of the interface . A: Mm . B: And this is a push-button one , so you see these little little buttons here , they're little rubber rubber buttons that go through onto the the board at the back and they push these buttons here . B: Um and we that's the basic construction that we've got to got to accommodate . B: We got to have something that pushes the little buttons that um talk to the chip that encodes the message that sends the the message to the receiver . B: So um I wan I wanna go through not not just addressing the um uh the the points that you made , Sarah , but um doing my presentation in the order I wrote it . B: So first of all um I wanna talk about what possibilities we've got for the energy source . B: Um we can have your bog standard double double A_ batteries in a replaceable um little compartment . B: We can have a hand sorry a wind-up , yeah , which I think is quite an interesting concept for a sorry for a remote control , but i it maybe is doesn't quite go with the um the fruit and veg . C: A wind-up . B: Um one that one that I think is quite interesting is the kinetic energy source , where um you you actually get the energy by moving the device , which is quite a ni a nice and neat one . A: Alright . A: Remember , we only have forty minutes Hmm . D: Mm . B: You have to it means that if it's sitting there for a long time it probably won't work , but you have to sort of throw it between your hands every now and then , it'll work . D: Hmm . B: Or we we had talked about solar power , but I thing that we agreed that that's not so good in the dark . A: Mm . B: Now I'm afraid this is the options we've got on on the case . B: It can be made of plastic , rubber , wood o if you like , or titanium . D: Hmm . B: Um and the nearest we've got to st to spongy there I guess is rubber , but um I'm gonna come back to the advantages of titanium , and basically it can have a flat surface , a curved surface or a double curved surface , but I think if we wanna use standard components , we're gonna have difficulty with anything much beyond that . D: Hmm . D: Hmm . B: Okay , what does the interface look like ? B: Um well push button , that's that's the one we're all familiar with . B: Um we can have scroll buttons and the the scroll button can incorporate a push , so you can have it like on a mouse where you can use it to go up and down , change volume or channel or something like that and push to select something . A: Hmm . B: Um you can have multiple scroll buttons , um this is maybe getting a little bit complicated , but um it's it the technology is there . B: And we can also incorporate an L_C_D_ display in the remote , but this will increase the cost . B: Um the electronics that actually makes the device work , we've basically got three , simple , regular , advanced , and the price goes up as we choose each of this . B: If we want the nice cheap one , the simple , then we can only have push buttons . B: All the other fancy interface designs go out the window , I'm afraid . B: Um pay a little bit more for a regular chip and you can have scroll buttons . B: If you want the advanced chip it obviously costs more , but it that's what you need if you want the L_C_D_ display . B: And the manufacturing devision tell me that they have recently developed um sample sensor sample speaker devices . B: Now I don't know what that is , but I think they think it's quite important and we might want to incorporate it somewhere . B: Um ou our real expertise is in push buttons , I have to say , but maybe you think that's old technology . D: Mm . B: And well I I think we've got two options . B: We can either go for a really cheap model , keep all of the costs down , um which means a flat plastic case with an ordinary battery and simple push buttons . B: Or we can have something that looks a bit nicer , I think it , um won't necessarily l uh look like a pineapple , but um that may or may not be a good thing . B: Sorry . B: Um but it could have an L_C_D_ screen and it could have multiple scroll buttons , and it could have the the company's new development of the um sample sensor and speaker . B: So , thank you . D: That sounds good . D: Any idea you you mentioned that there would be a cost difference . D: Um do you have any idea if if this could if the fancy model could be done in twelve Euros fifty ? B: Yeah , I'm afraid I don't have that information available . B: Um manufacturing didn't actually give attach any prices to any of this , I'm afraid . A: Hmm . D: Hmm . D: Because , you know what , I'm being quite serious when I say that that um the things I mentioned are hot . D: But I think the important thing might be to choose one . D: You know , if if what you're telling me is is um some of these things aren't just f aren't feasible , maybe we could something about naming , we could call it , you know , Blackberry . B: Yeah mm-hmm . D: That's uh Alright , well let's see then . C: Bear bear in mind it has to be the colours and styles of the company , so what I had been thinking was something chunky and yellow and plastic with black buttons with a logo on it . B: Banana ? C: But um I I don't know how important that is to keep it exactly the colours of the Real Reaction company . D: Yeah . C: It's just what I'd understood we'd be doing . D: Yeah . C: That's before I heard about all this hot tips about the future , fruit-wise . D: But yeah , I'm trying to streamline mine a little bit . B: We we could we could do um a double curved rubber one , which would allow um say a banana , but um unfortunately I see from my notes that if we do that , we have to have a push button as the interface , we can't do anything fancier . D: Yeah . D: Hmm . C: Shall we wait 'til I've 'til I've showed you what well , my extensive presentation on what sort of interfaces are available . D: Yeah . D: Mm . B: Yep . D: Thank you , Kate . A: Thank you , Kate . D: Mm . C: You did seem to include just in more detail what I've got though . C: So so mine's a bit pointless . C: Right . C: F_N_ and F_ eight , did you say ? A: Yes . A: There we go . C: I don't have it on mine though . D: Oh I think um Florence resolved it by F_ eight again . B: I If you do F_ uh F_N_ F_ eight again , it's it'll I think it yeah , you you will do an Hmm . A: Do it again . A: Keep doing it until you get it in both you get it there , you get it yours without that one , and then you get it with both . C: Should I do it again ? D: Maybe . A: Yeah . A: This time it should come up both . C: Right then . C: I don't actually have a huge amount of different information then what Kate says , just that my method was to look at the , well , my my inspirations , which was a big collection of lots of different models of remote controls and other things that use a similar sort of thing , including M_P_ three players , uh like you know , hi-fi remotes , not just television and these things . A: Okay . A: Mm-hmm . A: Mm . C: Uh having a think about the feature of ea the features of each ones , um what functions we actually need , and then how to group and arrange these on the actual the actual plastic or rubber hand-held piece . C: Uh I've been especially interested in the iPod style scroll wheel , which Well , I couldn't find a the picture of the iPod w only linked to a web browser , so I couldn't copy and paste it , but it had a similar thing to this thing on the right . C: It has uh scroll wheels without without a display , but they they scroll like a computer mouse . A: Hmm . C: So I was thinking that uh um a really simple a really simple interface with just a couple of scroll things on it um and then instead of a display the display could appear on the television screen . C: Like I guess an existing Sky or cable one does . C: Like , you know , you press enter and it comes up with what's showing on that channel at the moment , and you can do you can scroll along and it'll show you what's on in the next half hour , and you scroll up and you can see what's on the other channels while you're watching the same channel on the screen . C: Uh but I'm also equally taken with this chunky plastic kiddie remote , um which is really nice and fun and good to hold and nice , big , easy buttons to press , but still quite simple and quite cost effective . D: Mm . C: So what seems kind of ideal for me would be to just have a fairly simple , uh not fancy but not totally minimalist , I mean just pretty simple plastic , probably , I was thinking , yellow and black , just because that's the company's colours , with very very few buttons , but that would correspond to a screen that would appear on the television screen , like , you know , just small along the bottom instead of instead of having the iPod style display screen on the actual remotes , which is far too expensive . B: Hmm . C: And when you've got a screen sitting there in front of you , you might as well have it appearing uh on the screen in front of you , it doesn't obscure much of the actual picture you're watching . A: Mm . B: Yeah . C: And so on that you can , just much in the same way as an existing Sky remote , scroll along , scroll up and down . B: Yeah , I'd I'd certainly support that idea . C: And uh and I definitely support uh the use of plastic and or rubber . C: I mean titanium would be great , but I think it might be a bit too expensive and too kinda spacey . C: If we're k trying to keep it colourful and slightly organic , then I think titanium's too futuristic . B: It's difficult to make fancy shapes in it as well , we can't for example have a double curved case in titanium unfortunately . C: Yeah . C: Whereas a plastic's so cheap and easy and mouldable and everything else . D: Hmm . C: Uh then And it's a little bit pointless as well I think . B: And the the having the the the screen on the television screen I think is a good idea , 'cause um otherwise we're we're putting up the price not only for putting building the L_C_D_ in , but for the electronics as well . D: It's a duplication . C: Like when when when you've got when you've got the screen there , it doesn't have to be anything fancy , just a little menu showing yeah , a menu , you go into one menu and then it can have your different options , whether you wanna change the settings or the you know , your information about programme that's on at the moment . B: There is that . D: Mm-hmm . C: I don't think that's to taxing to uh s engineer . C: Um . C: But as for actually arranging them let me go back to the to the picture of the kiddie one . C: And I quite like it , 'cause it's just smooth and hand-held and it's got these easily reachable buttons that quite nicely uh spaced out , so something a bit like that with buttons arranged in a kind of circle . D: Mm-hmm . C: Up , down , left , right . B: Do you want scroll buttons in that as well ? C: I I was thinking not actually scroll , like a like mouse scroll , but you know , a I can't quite d uh describe it . C: you see on the one on the right , down at the bottom , is the mouse . C: Yeah , see where the mouse is , like this s style thing where you c have up , down , left and right . B: Mm-hmm . B: Right . C: And enter in the middle , so you pick your menu and then your different options and when when you click on each one , it you can go into a new menu for that . C: I'm getting a bit uh specific here . C: Really we'd have to use something to show you , but If I don't think I can get it up on the screen . B: Yeah . B: I think I think that's a g nice clean design , it's playing to our strengths which are in push button technology . D: To uh m make it . C: Ah here we go . C: Right . D: Oh nice . D: Um Hmm . C: Well , the iPod spinning wheel is uh really complicated . A: Huh . C: It does scroll , but it is hugely complicated . B: Yeah . D: Mm . C: What else have we got ? D: Wow . C: Them , they're terrible . C: But they all have this this feature of this uh It's not quite a scroll wheel , but it's a kind of selection in this circle , which I think is a really good idea . A: It's a selection wheel . B: But we can implement it with simple push buttons , which is much cheaper . C: Yeah , like up , down , left and right . C: Which is good . C: And then and then Yeah , so I mean either a channel up and down , volume up and down , next appearing programmes up and down , uh and then also when you get into the different menus on the screen , it's got your things like settings and contrast up and down . A: Okay . C: So all you really need is these four buttons with the enter in the middle . A: Okay . C: And that's it . B: In fact Oh that's really nice . C: Look at look at this one . C: Almost impossible to misplace or l or lose . D: Do you think with um It seems that that uh you guys are quite keen on the plastic , perhaps the something reminiscent of the child's remote . C: Might take up your whole living room . D: Do you think we could put it in a in a fruit colour ? D: And have it abstract . D: You know , we could call like a fruit name , but it would be a little more abstract . C: Possibly . C: Yeah . B: Hmm . B: Mm . C: That also is possible . B: We we could actually do it in rubber instead of plastic if you'd rather if you feel if you like the spongy Hmm . D: Mm-hmm . D: I'm just just throwing out ideas . C: Just Uh just something else I need to bring to your attention is have you have you seen these on a remote ? A: Or call it a or call it a banana and have it in yellow . D: Yeah . D: I'm thinking maybe we need to be a little bit more abstract if the design constraints are so Mm-hmm . A: Okay . B: Yeah . C: This is actually the volume up and down , but they both say V_ on them , which , when you first look at it , you expect that to be the down , because it looks like a downward pointing arrow , but it's actually the V_ to indicate that it's the volume , so uh we do need to avoid little ambiguities like these . A: Mm-hmm . A: Mm-hmm . B: Yeah . A: Hmm . D: Mm-hmm . B: Yeah . A: Hmm . D: Nice . D: Good point . C: But we wouldn't have a specific volume up and down . C: If we're having the scroll wheel , then it's gonna double up as all the other up and down functions . A: Mm 'kay . C: But then , that's complicated . A: I wanna thank you all for all your presentations . A: We have about ten minutes left , in which time we have to make some decisions on the remote control concepts . A: Um and I think you all have been self-stimulating of working together . A: Um we need to come up with some specifics of the components , um the materials , things like making the decision on the energy um and the case and the interface type things . A: So let's Mm . A: Right . A: They want us to decide what form of energy are we going to use , which the choices that we've discussed were pretty much battery , kinetic or solar . A: Um this is where Kate's expertise comes in , and our decision making will be a little bit guided by Kate at this point . A: The You were saying that the kinetic would be useful , that is you just have to move it some and you'd be able to use it um as opposed to a battery that you have to either put it in a recharger or um keep replacing the batteries . A: Um or solar that you'd have difficulty with it if it's a dark day , that it'll die on you , and no way to do it . A: That's the day you wanna use the T_V_ . B: Mm . A: Um so what's our pleasure here , what would be the cost consequences of each of the three ? B: Oh unfortunately I don't have costing information . A: Okay . B: I i in terms of workability , I I think the the two front-runners are the standard battery or the kinetic , but I'm sorry I don't figures on the difference in cost . A: Mm 'kay . A: What's the uh feelings of the group on the kinetic ? D: I've used kinetic in terms of watches and it's very very uh handy , you don't even notice um that it's there . C: It sounds great . C: I've never come across it before , but it sounds fantastic . C: Sounds like it could be g a really good economical it would make the whole thing a lot lighter , more convenient . D: It's Mm-hmm . A: Hmm . D: It could tie in with the fanciful design as uh , you know , throw the banana , you know , just gotta keep it moving . A: Hmm . C: Yeah . C: 'Cause it's really a quite attractive thought , isn't it ? C: It's like yeah , a good selling point . A: So the consensus seems to be use the kinetic if it's at all possible . D: Be Yeah . C: But it does depend how much I mean how much it costs and how much more development and research it needs . A: It costs . A: Mm . B: And and how much you do have to keep it moving , 'cause I'm conscious that watching T_V_ can be quite a sed sedentary activity . A: Mm . D: Yeah . D: Mm-hmm . D: But I could market that as a um as a a I was thinking actually a a cost saver down the road , in terms of battery , you know . A: Mm . C: Do your exercises while you're watching the T_V_ . B: Yeah . A: Hmm . B: True , yeah , m more more environmentally friendly . C: Yeah , that's what I was thinking as well . D: Mm-hmm . A: Yeah . D: You know , kind of the That's exactly what I was thinking . A: Thanks for the reminder for five minutes to finish , thanks . A: Um the next thing that they wanted us to do was look at chip on print as a decision . B: Oh right , okay , I'd that that's something I maybe should have covered . B: Um chip on print is just a manufacturing technique um and I would certainly recommend it , I think , because I'm not sure I have an alternative . A: Oh . A: Okay . B: I i it it's just the way that the the the uh th the way it's ac it's actually built and you you print onto the circuit board like you might print onto paper . A: What about the ca yeah . A: Oh , the way we uh-huh . A: Oh , okay . A: Um what about the case ? A: I think they're talking there about do we want wood , plastic , titanium or rubber , and I think we've discussed not having titanium . A: One , it's too expensive , um and second , it won't do this double um curves . A: Um we've sort of eliminated wood . A: We said plastic or rubber . A: What's the pleasure ? B: Well if if Sarah's keen on a spongy feel , the the rubber that we're talking about is the same as you have in those little stress balls , so it's yeah . D: I'm sold . A: What about you ? C: Do you not think it might need like a kind of a hard plastic inner shell with the actual delicate workings inside , and then a kind of spongy Yeah , s thick spongy cover , so it feels like the whole thing's spongy , but actually you're not damaging anything by squeezing it . D: Mm . D: Kind of like an internal egg . A: Cover . A: Uh-huh . A: Plastic inside . D: Yeah . C: Because I mean you could just get carried away with the with the tac Yeah . B: Yeah . B: I'd I'd need to talk to manufacturing again about whether that's actually possible , but I agree , it's uh sounds like a nice idea if it is . C: Well you do get a bit carried away with things that are tactile , you just wanna stroke them and squeeze them , and Just copy the one on the left . A: Hmm . D: And with sports on television . A: Okay . D: You know . A: Um the next part they want is the user interface concept . D: I su Then I'll just say I support either from a marketing point of view I support either decision that the designers make on that . B: I should I should r Which I think technically is just push button and uh I'd certainly support that that that brings the cost down quite a lot and it's something that we're an ex the company's an expert on . A: I'm sorry to push you , but we only have a couple minutes to finish with . A: Okay , and it says interface . A: What type and what supplements ? C: No um a scroll Well , like four buttons , up , down , left and right with enter in the middle , that will correspond to a menu on the screen . C: Yeah , I'd like push buttons with So push buttons No , it's still it's still plugged in on mine actually . A: Okay , um that's that . A: Um this is gonna sound weird , but the next meeting starts in thirty minutes . A: Whew . A: And they actually want a look and feel design , user interface design , you can look and see this as well as I can . A: Marketing they want product evaluation . D: No we can't , actually . A: Oh . A: Oh my , I'm sorry . D: That's why I was looking over your shoulder Mm . A: Oh , okay . A: Sorry about that . A: missed that one . A: This ought to be fun trying to get this thing to work . A: Ah , ta-da . C: Now it's gone again . A: Ah . B: You know , I think the the company's s next project should to design a better overhead device that switches immediately . A: Yes , because I can't even see mine . A: Next meeting starts in thirty minutes , these are the individual actions . C: Oh yes . A: Yeah , right . A: Um the look and feel design is for Kate , uh Steph gets the user interface design , you get product evaluation . A: Um the two of you get to play with a Pla modelling clay um to do a prototype . C: Great . A: Uh and everybody gets individual instructions in the usual way . D: Sounds good . A: Anything else we need to do ? C: I don't think so . A: Go to it . C: Play-Doh . A: And that's the end of this meeting . A: That's for her benefit . D: That's really all I got , guys .

The project manager opened the meeting and went over the minutes of the previous meeting. The marketing expert presented findings from trend watching reports and discussed her personal preferences in how to incorporate the results of the trend watching reports into the appearance of the remote. The trend watching reports indicated that products need to reflect a fruit and vegetable theme, sponginess, fanciness, and technological innovation. The team then discussed their target group and whether to use titanium or a spongy material in their design. The industrial designer discussed options for energy sources, materials, case shapes, and interface components such as buttons and LCD screens. The user interface designer examined the interfaces of existing products and discussed using menus within an interface using push buttons which operate like a scroll wheel. The team then discussed and made decisions on what energy sources, chips, case materials, and buttons to use. The marketing expert will work on a product evaluation. The industrial designer will work on the look and feel of the design. The user interface designer will work on the user interface design. Two of the team members will create a prototype using modeling clay The remote will use a kinetic battery. The case of the remote will be made of rubber. The remote will contain a hard plastic inner shell to protect the interior. The remote will use push buttons. Whether to use titanium or a spongy material. Whether creating a fancy remote would adhere to the project budget. Whether to use a kinetic battery.

A: . A: Hello again . C: Hi . B: Hello . D: Hey , Project Manager . B: Um , Project Manager , I have something to tell you . A: Mm yeah . B: I have a little problems with my laptop . A: Okay . B: And uh s s s so I had a little less time to complete . A: Okay . B: No , a little problem , uh big problem . B: I just thought Um , it didn't work anymore . D: What was it , problem ? D: The laptop ? B: The entire Windows uh It it hung . D: It hang hung . D: Ha-ha . D: Oh . D: Project Manager . A: Yes . D: You're our Project Manager . A: Yes . A: Your project manager . A: Welcome to the conceptual design meeting for Real Reaction . A: Uh , hello again . A: Uh it's uh the same as the last time . A: Uh uh , also this time there will be uh three presentations . A: And we um must uh reach a decision on uh the remote control concepts . A: Um uh , and at the end , uh I uh , when I finish it off I have some uh input from uh a master class I uh visited . A: information . B: During lunch , yeah . D: Master . B: He's the master , yeah . D: Master of I'm sorry . A: The the the the the concepts on uh we uh where we uh must reach a decision on . A: Um uh , our from uh are of two sorts . A: Components concepts and user interface concepts . A: Uh , the first one is uh really about the the the the the total package uh with uh Well , we have decided to do a do the uh with a touch-screen that must be a case around it so uh it won't be uh uh as breakable . A: Uh how how about the energy ? A: Can you uh can you reload it or uh just have batteries which you must exchange ? A: Uh , the user interface concept . A: Uh , with the type and uh the the supplements . A: So uh where to put what button . A: And uh uh I would say uh Jans , can you begin ? C: Yeah , sure . A: Okay . A: At the end , uh I will take notes uh and at the end of the minutes uh will uh be at the shared folder . C: Okay . C: Uh , let me see . C: I think it's this one . C: Ha . B: Wow . C: Right . C: Uh , well , I'll be talking about the components . C: Uh , what I did was I reviewed previously used items uh by uh two two uh different uh age groups . A: Mm-hmm . C: Uh below forty five and above . C: And uh I just uh watch what the differences are and I checked uh , well , what what d do we want , and how can we uh d aim a at uh the target group . C: Well uh what I found was that a senior um senior citizens uh Ye Ah , it's it's okay . D: Okay . D: Go on . C: Uh They , well , they like more the they like the traditional materials , like wood and and such more . C: Wood and chrome . C: And uh uh they like uh straightforward shapes . C: Um , uh they they they they like luxurious uh styles , where whereas the young and dynamic , they like a more uh soft materials . C: Think of the Teletubbies , for instance . C: Uh uh , soft and fluffy and colourful and Well uh , shapes are curved and round . C: Y y you get the picture . C: And uh they like sports and gaming , and that gives them uh the vitality . C: Uh , so w well uh , firs Yes . A: One one little question . A: Um about the the material . C: Yeah . A: Uh a soft material for a remote control ? C: No , I'll I'll get to that . A: Okay . C: You you'll see . C: Yeah . A: Yeah . A: Thank you . C: Uh , well f first off , let's start start with the energy . C: W I uh I had a choice between uh a few different uh sources . A: Mm-hmm . C: But uh the two basic sources that I found were the best possible were the battery uh versus kinetic . C: Uh kinetic , that's when you move something , then uh it gets energy . C: I figured , well that's ki kinda high-tech , when when you have a remote control that well , when you pick it up , it has power . C: That would be actually very nice , uh I figured . A: Oh . C: Well , we could also use a battery , that's a bit Yeah . D: Yeah but when the power gets low , you have to shake it or something ? C: Yeah yeah , you c just you have to shake it around a little bit . D: Uh , and uh uh Hmm . C: And then then it d then it has some more uh energy . C: Well , y you could just go for a battery . C: Or you can go for both ? B: Oh , have you considered the option of using a solar panel ? C: Yeah , I actually did . C: But uh the thing is about solar panel is you have to have l uh light . C: Well , sunlight preferably . B: W nah . C: Uh , and you you could you could use normal light , but uh you wouldn't get the same amount of energy that you would from a battery or something . B: Mm . B: Yeah . C: Uh for uh ultimate b uh n uh use of uh solar panels , you could actually use uh you could use uh solar panels , but uh you ha you'd have to implement them into uh the remote control , leaving you uh a bit less space for the interface . D: Mm yeah . B: Yeah . D: It's too less space . C: So uh so i i it it wo what's actually I I c just in f I've figured it out that well , uh seeing that you'll always be uh within the l uh distance of T_V_ , and the from T_V_ there comes a a a whole bunch of light . C: So it would actually power itself uh from a T_V_ . B: Yeah . C: But , well you just take up all the space , and you wouldn't uh have the full amount of power actually used . B: Okay . A: But you prefer kinetic ? C: So I I prefer kinetic because it's uh well , the costs aren't that much higher , and um , ju just a bit more high-tech than than a normal battery . A: Okay . C: I mean , if No , but uh d Well , you pick it up and you press buttons and y well , you Yeah , well uh actually it is . A: Yeah , but you don't move a a remote control too much . A: And that's enough to to keep the energy level uh Okay . C: And it it if it isn't , you just shake it a bit and and add add with power up again . B: Yeah . C: But , what l what Jarek said , you could you could use a battery that you'd just keep it on the recharging whenever it moves . C: And for rest , you'd just add juice on the battery . A: Okay . D: And when the battery doesn't work , I usually shake it too . D: So Like slamming on it . C: Exactly . D: It's exactly the same . C: And so that Uh Uh well , f furthermore , you you we uh checked uh the cases . A: Thank you , Tim . C: We have uh different options uh concerning the cases . C: You ha I you sim uh you simply add a basic uh standard uh model uh it was kind of square and uh I figured that's a bit boring . C: So you you we could go for uh the single curved or the double curved . C: Um , single curve , it's just a well , uh , you know , it's just uh a nice curve . C: Or but but you could go in a in an double curves . C: And that's like several different dimensions . C: That gives you an whole new uh effec Yeah , that gives you a younger and uh more high-tech look , I f I figured . A: Yeah . A: Dynamic dynamic look ? D: Hmm . C: But , that uh we'll discuss later . D: But , are you going to draw it ? C: What ? D: The Yeah . C: You want me to draw in three-D_ ? B: Th th yeah . D: Yeah . B: Yeah . D: Uh , I c I can't imagine . C: Uh , yeah , I ca I ca I could I could show you . D: I can't imagine how how how it looks like . C: I could show you . C: Well uh let's say y uh you uh Let's say that's your standard uh That's a bit your d standard design . D: Yeah . D: Design . B: Yeah . D: Mm-hmm . C: But you could actually go like uh something like this . C: And then uh in three-D_ effect you could go So y you you just Yeah , this is a this bit uh difficulty in I didn't take a major in art . B: Um Yeah . D: Uh Oh , okay . C: So But but you could have uh uh a whole new uh the back back the the the depth , you could you could uh just play around a bit with . D: Okay . C: You you don't have to use standard uh Yeah you could y It leaves more space for creativity . D: Oh , okay . A: A little artistic . A: Okay . D: Okay . C: Uh that might be an idea , but just a Well , furthermore , uh well , uh plastic versus rubber ? C: You We could choose uh what uh what's better , plastic um or rubber . C: I I ch prefer rubber because it feels uh Yeah . A: It's soft . C: Yeah , it's soft and it's that I like soft . A: That's the material the younger people want uh , ain't it ? C: Yeah , yeah I mean uh plastic uh is Plastic also has that cheap feeling to it , like plastic uh Your your I usually associate plastic with uh something that's cheap . C: Uh that's maybe just me , but Uh , we could uh uh , oh , talk about it later . C: Uh furthermore , buttons . C: Uh traditional uh or a touch screen . C: Well , we discussed it in a previous meeting , so I figured I'll just leave it at the L_C_D_ . C: And uh chip set , well uh if we are going to use traditional buttons , we could go uh with a simple chip set . C: But uh if we decide to go on a n uh um L_C_D_ screen , we would use an uh we have to use an a advanced chip set . C: And that would bring uh the necessary costs with with it . C: So that's something we th have to keep in mind . C: If it isn't uh manageable uh budget-wise , we'd have to go over to uh to sim to simple buttons . D: Well , I think uh we're going to sell tell ten millions of them . D: So uh I bet a big company in uh Korea or Taiwan , like uh Samsung , can give us uh a big discount on the chips , so U usually , chips are uh aren't more expensive than one dollar . C: Yeah . C: Yeah , probably . C: Yeah , probably , but But uh yeah , that's that's That shouldn't shouldn't be uh that big a issue . D: So That that shouldn't be a real issue , I think . C: I'll I'll I'll just add , uh uh I put a big summary here , so we could discuss it a bit . C: Uh what i what are your ideas concerning battery versus kinetic ? B: Um , I think you should use kinetic as a back-up . C: Yeah , you you you should we should A combination . D: Yeah , a combination . B: A combination , yeah . C: Uh , you use the battery and w charge it up with kinetic . C: When you pick it up , it charges up . D: Yeah . D: Like an uh aku uh Acu uh , yeah . C: Yeah . C: Yeah yeah , I know . B: Okay . B: Yeah . A: Just like the watch from Seiko . D: Well , . D: Yeah . B: Psycho-kinetic . C: Yeah , I con Exactly . A: Yeah . B: Yeah . C: What uh what do you think ? C: You agree ? A: I I uh I would prefer uh both uh too . C: Yeah ? C: Both ? D: Combine them . A: Yeah . A: Combine them . C: Okay . C: Uh , well that would bring the m m some more costs , but I mean the Who cares , right . D: Okay . C: That's the Project Manager's problem . B: Buy a fifty cents battery and uh Well maybe I have something in my presentation to uh to cope with that . D: Of course . D: Fifty cent . C: Yeah , well Fifty cent uh Uh , why doesn't And then we have single-curved versus double-curved . C: That Okay . C: No , we'll we'll just wait and uh Uh , plastic versus rubber . D: Rubber . C: Any ideas ? A: Rubber . C: Uh , rubber ? A: Yeah . B: Um , isn't possible to make combination with kind of rubber is or bendable remotes where you've got a . C: You Uh , I figured it will be m rather than hard Nah , rubber c uh this is a casing , yeah . B: Or do you think it Rubber casing , yeah . D: Rather hard . C: Rubber casing , because well if you use an uh d a touch-screen , uh it's just a casing uh around it . C: So um , you could go for plastic , but I figured I I I would choose rubber . B: Yeah . D: Yeah . B: Um , well d Maybe I can ask it right now the question that I have . B: Uh , is it possible uh of is it necessary to make a touch-screen square ? B: It isn't , I think , yeah ? C: Well , m I don't know . D: Well , I think that touch-screens are generally square . C: No . A: Yeah . C: Yeah . D: But it's the case you put around it that makes the shape . B: We're We put fashion in electronics , so maybe we can uh Mm yeah . C: That isn't Yeah , that would cover it . D: Hmm ? D: Yeah okay , but if you have a square uh L_C_D_ screen , and you put a case around it that has uh like bulbs or that that covers part of the L_C_D_ screen . B: Mm-hmm . D: That That's it's custom customisable and Yeah , me too . C: That that would solve the problem . B: Oh , yeah . B: Okay , I I get it . A: Mm yeah . C: So mm Uh uh so uh so what are the opinions ? C: Uh rubber or plastic ? C: I I I prefer rubber . A: Me too . B: Okay . C: Yeah , you too ? A: Yeah ? C: You sure ? C: You you you seemed to hesitate a bit . B: That's good . B: Well , as long a as long as it's it's uh it's firm , and you don't uh it's not bendable or something , I th I think that goes too far . D: Mm yeah . C: Yeah , it it shouldn't it shouldn't flop over when you hold it in your hand uh No , that that that that's gonna The the chip set will hold it firm in place , and uh and and uh and a L_C_D_ screen also Yeah it m might it might . A: Okay . B: Oh . B: Okay . B: It might even bounce back when you drop it on the floor . B: Okay . C: Uh , tra uh traditional versus L_C_D_ , well I figured we we all set on that . C: And uh , then also the simple versus advanced . C: Well I figure if we go for L_ L_C_D_ , we we should have the advanced . A: Mm yeah . D: Yeah . C: So that shouldn't be a problem . C: Okay , well that's my uh Uh , you're welcome . A: Thank you . D: Can I uh do my thing ? A: Yeah . D: It uh Expert map . A: Do your thing , Tim . B: Do your thing . A: Bring it on . D: Okay uh Last week I went to uh Paris and Milan for some trend-watching . D: For marketing . D: Our research and development department and I went to Paris and Milan . D: In Paris and Milan , we uh asked different people , uh differing in age and in income , uh the amount of money to spend , um what they like in design uh and material nowadays . D: Findings . D: Our main audience , uh so that's people below forty , uh prefer the following . D: At first , the colours of fruit . D: Very basic colours , like Janus explained . D: Um , fresh colours , uh green , red , uh strawberry red , uh yellow , banana yellow . D: Um , considering material , um Yeah . D: They like spongy material , like yeah a sponge-ball . B: Spongeball . D: Like a s soft material . D: Janus m uh mentioned it also . A: Yeah . D: I think he did some uh some findings himself . C: Well , the Teletubbies sh Well , you could . D: You wer you weren't in Paris ? D: Okay . D: Like this . D: Like big uh g flashy colours . A: Flashy . A: Yeah . D: Fresh . D: It's nice , I think . D: Okay , our secondary audience , uh people above forty a forty years in age , they like the dark traditional colours . D: Uh Yeah , uh materials like wood that No n j just j just a w No , okay , but just just a wooden uh look . A: Yeah , but wood is not a not a material you which you build a a remote control of . C: You you could . A: Yeah but never seen one . C: Well uh Yeah . B: It'll float . A: Case . A: Oh , a wooden look , yeah . D: Like uh you have those fake uh fake panels on the floor . B: Tables . D: The that isn't wood anyway , but Okay ? A: Okay . D: But , that's our secondary audience . A: Yeah . D: So , uh we decided to take mm yeah the people below forty . A: Yeah . D: So , that this doesn't apply . D: 'Kay , the third . D: Uh , there're some overall thoughts about new remote controls . D: They have to look fancy . D: Um , they should be technological in innovative . D: That means uh there have to be fancy things in . D: Uh , and easy to use . D: But that's common . D: My personal preferences . D: We have to aim at a mu at the main audience . D: And uh , therefore use fresh colours . A: Would you prefer uh uh that you can choose the colour of your uh remote control or Okay . D: Uh , I'll I'll come to that in a second point . D: Here , think about removable covers , as seen in mobile telephon telephone market . A: Okay . D: To customise your own remote control . D: Like the Nokia uh the removable covers , uh just put a red on it and go to the shop and buy a green one . A: Yeah . A: Okay . D: Uh , a third , material being used uh could well be stuff like rubber . D: Um , two advantages . D: Uh , it fits within the current market trends . D: And uh it adds safety to your remote uh when you drop it . D: So Uh to come back to your question , I think uh and the people in Milan and Paris also think that uh the rubber should be pretty hard . D: Like uh seen on regular mobile phones . D: Actually , they have a lot in common . D: The phones and the Yeah . C: Well , I actually saw a phone that you could use as a remote , so Yeah . B: Ah . D: Yeah . A: Maybe you could use your remote as a phone . D: Okay . C: Hey . B: Hey . C: That might be a next step . A: There are numbers on it , so uh So that you say um S_P_S_S_ , and it goes to uh Okay . D: Yeah , exactly . D: Uh , in my second sheet of personal preferences , uh we have to reconsider the speech function uh recognition . D: Uh , it's very innovative . D: Innovative . D: Yeah , like something . D: You you can see that the market is just screaming for new technologies , like speak uh speech recognition and stuff . D: But , we have to keep the cost in uh in mind , but it Yeah , it it can be uh very expensive . B: Twelve fifty uh When your parents are watching some boring program , you can take the remote and do something else . D: 'Kay , second . D: Uh , building games like Snake or Tetris to amuse the younger users . D: Uh , also the link with uh mobile phones . A: Yeah , but you don't use that th games when you watching television , I think . D: Uh No , but No , okay . C: Well , yeah . D: But you don't use games when you're d when you're making a telephone call . D: It's just the same . D: Yeah . A: Yeah , okay . D: When you're at college . C: You take your uh remote with you to school . D: Uh No . A: You take your remote control with you . B: Take it . D: You al you also take uh t you take your IPac and go uh play games . D: Yeah . C: Yeah . D: Yeah . D: Well , I do that , but Okay , and um And third , I stick with it , the log-in functionality uh with the slogan , take parental control to a new dimension . B: Ooh . C: Very nice . D: That's it . B: S Mm-hmm . A: Uh great . B: In Okay . B: Um the interface contents . B: Well that's a just simple PowerPoint mock-up I want to m make it more as dynamic for you so I'll draw there . B: But , the main concept is um take one big touch screen . B: Um , always display the primary buttons clear and visible . B: Maybe even li like this with uh u uses of a lot of space . B: And uh make the menu structure changeable . B: So if you press um system , that's Yeah , well m multiple system options can , maybe five or ten or or one , can fit in . B: Or maybe even a step further when you want to um t um have some other options that are not programmable with one horizontal button . B: And um other buttons can may be displayed here if that's necessary . B: And um well , how do uh do we want to look at uh uh f um Yeah Does a remote look Well , it's you've gotta hold it in one hand . B: So um the middle like all remotes have to be in a little bit small , so you can put it in inside your hands . B: And some remotes you can use with your thumb . B: But I think that's too difficult for this one . B: So you can make it s a little broader . B: Yeah . B: And here ? B: And maybe use your thumb on the on the main buttons . B: And use your other hands on the menu structure . B: So here are gonna be the program buttons . B: One , two , three , four , et cetera . B: And the the volume control and program control maybe . B: And , down here , um , I added , this could be one uh big L_C_D_ . B: Um , the menu structure . B: So you can use it in uh in this way . B: Um One thing you've gotta keep in mind , keep the remote clear of too much functions at the same time . B: Um , know that if you are changing the menu structure here , um And well , I still believe you should keep displaying the buttons . B: But if you're programming the colour of the T_V_ , do not display twenty other options that are possible . B: Just keep it as simple as uh as possible . B: And do not use too many levels . B: Do not have to select a screen first and then brightness and then colour and un-plus , and um push plus twenty times . B: But just the um uh just in one button if possible . B: And um , well , you kn you all know the T_V_ levels . B: Um , channel one , two . B: And when you get to n to uh to ten , ye and want to go back , uh well you have a problem . B: Just m most most modern T_V_s , you you press one zero , and it goes to ten . B: And else , to one and through after that . B: So the s a button less . B: And um , things like teletext , put them in the menu . B: Things like um um Yeah . D: Yeah . D: Uh , what do you think about a back-and-forth come-up uh button ? B: Yeah , yeah w Yeah , I I find I must trying to uh tell it . D: L like in uh internet explorer . B: Is uh volume plus and minus ? B: And this is program uh plus and minus . B: Uh Yes . D: Yeah okay , but does it that is for uh going from four to five . D: But if you go from two to eight , and you want Yeah , and on two . B: Or if you're watching Studio Sports on uh on seventeen , and your wife is watching some soap on two Well yes , I think that's a good idea . D: That you can switch switch easy . B: But um , well m my preference would to be put it in the menu structure . D: Yeah it is . D: Yeah . B: And if you're using that button a lot of times , well of course the menu will still be displayed on the screen . B: You just don't have to play games uh in-between . B: But if you're really switching between two channels , you won't have time uh to d use the other options . D: Mm no . B: Um , yeah already already told that . D: That's it . B: Yeah . B: That's my conclusion . D: Okay . A: Oh , okay . A: Uh I think we can discuss a little about the the three uh kind of revolutionary things uh Tim uh came with . A: The parental control , the games , and the voice recognition . A: Uh There's n not uh too much decision on uh that one so uh I think that parental control is a good function to uh to put in the remote . A: I don't know how you think about it . D: Yeah . B: Well , I agree , just put it in the menu structure somewhere . A: Yeah . B: Um , yeah um system properties , um parental control . D: Yeah but What I see uh How I see it is you put it on the the remote and then you have like a Windows log-on screen with parents , children . B: Yeah . B: Mm . D: Something like that . A: Yeah . B: Um , w well , yeah . D: And w when you want to use the parents uh option , you have to Yeah , ok Yeah . B: It it has to be fast . B: You don't want to to go down and watch the news at eight o'clock and turn it on and wait twenty seconds for for uh the log-on screen and then remember your code and all kinds of settings . A: No but I think most people uh find it uh much more important that their children don't watch uh sex or violence uh on the television , and uh wait uh ten or fifteen seconds longer , so they can uh finally watch it uh because of that . B: Mm-hmm . B: Why Mm-hmm . B: You c may use like when there's uh X_P_ , uh a simple log-on , d you just push uh one or two or three . A: Uh Yeah . D: Yeah . D: Yeah . D: Pu push parents . B: And if you push parents , then Yeah . D: That then then then you have to uh go to three-digit uh log-in . B: To log in . B: Yeah . B: And if you puts a ye Uh-huh . D: Like two one three . D: And it's in . B: And if you w you push p children , uh you don't have to uh log in , but you can only watch uh children's channels or uh Okay . A: Yeah . D: It automatically goes Yeah . A: Yeah . A: Yeah . B: Well Yeah . C: I don't know if it's worth uh the time and effort we are going to spend on it . C: Because well it's a simple function , but it's gonna take a lot of resources and a lot of time um to programming it . C: Because you'll have to start working with the profiles and such . D: Mm-hmm . C: And I'm not sure if it's actually worth uh investing that much time and effort into it . C: I don't know what But , well , if you want to I i i if we in incorporate uh the parental control , uh let's say we do , and and well whatever , cho uh child just goes up to the T_V_ and presses up for instance . A: Well I think that's a b there's a big market for it , because uh you Yeah , you read many times in magazines same kind of stuff , and you heard on the news that uh that he Yeah , they believe that children uh are influenced by the television , and uh Well , we're we're aiming uh to uh below uh forty uh years . D: Mm yeah . D: V violent T_V_ . A: But there are a lot of uh people will below forty who have uh children in young age uh who who want um to uh not watch uh violent or uh Yeah . B: Well , maybe um some idea on that . B: Just make through a remote as it is , but make an option to insert profiles , 'cause if my grandad would buy this remote , he wouldn't want to bother with all all the all the uh things to do . A: Yeah . D: Yeah , of course . A: Yeah . B: Just make it an option in menu , ins install powerful profiles or something . A: Yeah yeah . D: Yeah . A: That's a that's a better idea ? D: Yeah , w It just has to be w when it's deliver out of the store , it has to be just simple and plain . A: Yeah . D: But if you want to install it personally uh If I got kids , and I could choose between uh two remote controls . A: Yeah , okay . D: One uh w with parent control and one without , and I would would buy the one with . A: Yeah , with and one without . A: Yeah . B: Um , b well , still some question I have about how to incorporate those ones . D: I th Yeah . B: You're thinking about some channels they uh cannot see , but well , I I when I think , oh yeah , for the f for all the standard channels , and only for maybe after ten o'clock uh in the evening violent films and movies uh will come and uh maybe maybe some some timing uh will be uh needed instead of uh of channels , because if you're watching uh , I don't know , you're in the at day uh , cartoons will come up m on maybe Friday night . D: Yeah . B: I don't know . A: Yeah , maybe it can work with show view . A: Uh , you you can control your video recorder with show view . A: Uh , when you tick in a number , it will uh start and end uh recording . A: But maybe there's some option that uh that t uh the kind of show view numbers are violent , and that they are blocked out . B: Yeah , the disadvantage vantage is that someone will has to send all the show-view numbers of the programs that they remotes and edit it all , will have to decide uh That isn't possible . A: Yeah . A: That's true . A: Yeah . D: Yeah but yeah but that isn't possible . A: Yeah . D: Yeah . C: Well uh , nob nobody's stopping the child from uh well checking uh the channel . D: Hmm . B: Well , yeah you could say if parental control is only it it'll go from fourteen to sixteen with the page-up then , but Mm-hmm . C: But that Well , I'm not sure because um for that to happen , you d you will have to receive a signal from the uh remote control , so it would , yeah , have to be constant uh constant signalling . D: Yeah . C: What m what may be better is to incorporate an uh a separate device that uh that you can program with the remote control . C: And that uh provides parental control , for instance . C: And that's just an optional uh device . C: So there's n that's there's uh besides uh the remote control , you'll have a separate uh Yeah ? A: I wouldn't put it in an optional device . A: That that then then then it becomes too much , I think . A: If we do it , we we must do it in a kind of ways that like a profile , a parent profile , and a family profile , and otherwise . D: Yeah , and And and you know w uh when you install another device , uh children can still go up to the T_V_ , p pop open uh the thing and and and g go to a channel . B: Yeah , on a separate menu uh option . A: Yeah . C: Yeah , that's true . C: That's true , but uh at same instant , same happens when uh you have remote control . D: Yeah , yeah of course . C: So But , only difference is uh the uh the people buying the remote control will now get the f added feature of parental control , and those people wouldn't uh necessary want it . D: But Yeah . D: Ah it's Yeah . C: So , you you'd be Yeah . D: Yeah , okay . D: But it's just an an added feature feature . A: Yeah . A: Okay . A: And what do you uh guys think of the games in the voice recognition ? A: I personally think that that becomes too much . B: Yeah , well yeah , I A mail too from management that it's very popular to use voice recon recognition . A: It's more like it gets you to the functionality , but Yeah . B: But I don't think when you're watching T_V_ uh , hearing loud noises from the T_V_ , someone screaming one , and you f the channel switches , uh Yeah . D: Mm yeah . A: Yeah . A: Yeah . D: Yeah , like f voice recognition is too much , I think . B: Yeah . D: But games . A: Okay . A: And games ? D: It doesn't Yeah . C: Yeah . C: I can see games happening . B: W you can put it on chip anyway , so uh As long as it's isn't a primary feature of the remote , but uh Optional in But how we do it ? C: Yeah . D: That that doesn't c that doesn't co Yeah , that that doesn't cost a lot of extra resources , I think . A: That would Okay . A: So that will uh that that that must be in it , you think ? C: Yeah , that will be nice . A: Okay . A: So the games uh are in it . A: The voice recognition are not . A: And the parental control are optional ? D: Yeah , it's it's in it . D: But too ma I I think so , but Yeah . A: Yeah . B: Well , I think also it's a good idea , buts very difficult to incorporate . B: So we should make it too complex . B: Is t some menu uh function , you choose parental control , and maybe four files will emerge from menu where put it on . A: Okay . B: But uh how how it's gonna work uh uh will f be a problem . A: Yeah , okay . A: Uh , but uh will there uh uh Like the first idea uh from uh You can buy it without and uh with parental contr control ? B: Mm-hmm . A: Or are we going to put it in and uh just uh Yeah ? B: Well Ye I I think best would be uh to put it in and make it an menu option . D: To put Yeah , to put it in always . B: You can put on Yeah . B: And you can just uh s when you buy it , you can select um personal preference , parental control on , and the password or something . A: Mm yeah . C: Well , I don't know . C: I I figure if you had two different remotes , you could bo choose one with uh well uh uh a receiver in it . C: So you could actually easily uh build in uh parental control . C: But it would would be uh more expensive . C: So , a and that that way uh you could make cheap model and a expensive model . C: Could ma make the uh simple model and the deluxe model , uh for instance . B: Oh , it's a p Yeah . D: Yeah , but T_V_s aren't capable of sending . C: Yes they are . D: Yeah ? C: Yeah . D: I thought they were just a able to receive . A: Yeah , you yo Yeah , but most often not . C: Yeah , you you have some T_V_s any Yeah . D: Yeah , some . D: But Yeah . C: That is true , that is true . B: Well , maybe you just have to restrict it to what programs , where the parent says , you cannot watch channel seven , nine , and ten , and you cannot watch all channels after ten o'clock . B: And there's just some little uh clock in the remote . C: Well yeah , you could you could easily you could easily you could easily to the mote control . D: Yeah , j just some rules . A: Yeah . C: But you still have the problem about uh the television itself . B: No , no , it's very simple . B: There uh th I h I've seen some of remotes who have a clock in it . C: Yeah , yeah yeah . B: So , the remote does doesn't transmit when it's after twelve clock . D: Yeah , okay . D: But , on the T_V_ at least my T_V_ , is a is a compartment which you can press . B: Yeah ? B: Yeah . D: And there are buttons uh behind it which you can use , if you d if you don't if you don't have a Yeah . C: Yeah . C: Yeah . B: Yeah . B: Well , that's To put it very blunt , that's not our problem . B: Just have um the parents buy uh some glue and uh It's not not a part of the remote . D: Yeah . D: Yeah , of course . C: Yeah , that is true . C: Yeah , that is true . B: You have to f Yeah . C: Yeah , you could you could you could go like uh that that would actually make uh things a lot more easy . B: Uh , or make it ourselves very diffic Yeah . C: You could just blame it on television and uh make it their problem . B: Yeah . D: Yeah . C: Yeah , I figured I figure we could do that . C: Yeah , yeah , sure . B: Okay . D: Or j Yeah . C: Uh , I'm not sure what marketing thinks about it , but User profile . D: Ah I have to uh consult my legal advisor about it . A: Okay . A: So uh I think we have decided on the things that Uh from Janus , the energy , the combination between battery and kinetic . A: The case will be double-curved and uh rubber , in a fr flashy fruity colour uh that with cover is removable . A: The buttons will be uh touch-screen . A: Uh but there may not be too many buttons . A: And in the the menu structure , uh there must not to be uh Five minutes to go . A: Uh , too uh too many levels . A: And uh it must be easy to use . A: The parental control will be incorporated , but it must be not too complex . A: And the games are in it . A: So I think we have uh we have decided uh , okay . B: Okay . D: Consensus . A: Uh , little more . D: Oh . D: Oh . B: Oh . D: I I have one thing left . A: Yeah . D: Maybe for uh Jerome . B: Yeah ? B: I'm listening . D: Um , the views . D: Maybe it's uh handy to build in an expert view and a simple view . A: Like a like a moat or s or something . D: Yeah . A: Yeah . B: Um , well What I was thinking about is just a menu structure , when you don't use it is simple . D: Like at In the experts view , you have a lot of more buttons . A: Yeah , but you have that in the Yeah . D: Yeah . B: And when you push uh system properties , uh entire list pops up with e ev all kind of f stuff you can program . A: You use the Yeah . D: Mm yeah , okay . A: It's already incorporated a little in that concept . D: Fairly enough . D: Yeah . C: Well yeah , you you could actually build in a function that you can program it yourself , for the more advanced users . D: Yeah , wh which buttons you like or not . C: Yeah , which buttons do you want to in it . C: Because you can you can like build in a back-forward button , and uh some po somebody would just want to watch two channels . D: Yeah . D: Yeah . D: Just leave the other numbers away . A: Okay . C: Yeah , you could you could m have people want uh want that . A: We take it to the other meeting , okay ? D: Okay . A: I have a little w uh little chat to do and uh then we uh finish . D: Go on . C: Ah , yeah , sure . D: A little chat . A: I went to uh a master class and uh uh two things uh are uh are uh can come in handy uh for us . A: First thing uh is uh we talked about knowledge uh management . A: Knowledge engineering and uh uh the fact that uh that uh that the idea of knowledge , uh sharing and learning knowledge from other companies is uh like that . A: It's it's uh very hot at the moment , so it's it's mostly for the management expert to to look what other uh marketing or did I said management ? D: Marketing . D: Management . A: Oh . A: Just talking about myself . D: Yeah , that's my function , to Okay . A: Uh W What other companies uh had to uh also with the the the the marketing campaign when they put on a newer remote , just some uh Yeah . D: Go on . A: Import export . A: And uh another one . B: Som some bench-marker . A: Uh , they're a ha they're at Yeah , benchmarking , that's the word I saw . A: I uh couldn't uh Okay , uh another uh thing is uh there were there there was a survey , and um uh it came out that um people like to buy things from a single large provider , instead of those who uh are partnering uh with us . A: So , we must uh we must bring it as if uh Real Reaction is uh is big company , uh a trustful company , and uh it has m Okay . D: How I know a marketing name for our product . D: R_ th R_ to the third power . D: R_ three . D: Real Reaction remote . A: I had a I had another idea to put uh uh the whole the whole idea of uh Real Reaction and uh uh uh a single brand and uh uh that kind of thing . B: Oh . D: Mm-hmm ? A: When you uh put on remote , you see a kind of a just like when you telephone , you see a little uh animation . B: Uh , logo . D: Bling . B: Yeah ? A: Real Reaction remote . B: Yeah . A: And uh with the with the with the motto , we put fashion in electronics . A: And then you go uh The Yeah . D: Yeah . D: Yeah , okay , but it has to be like a split second , because you have to put in a code also and Yeah . B: Yeah . B: Well , you can show somebody a logo for point five seconds , they'll still remember it . B: And it it l linger on every time you see it . A: But w th the idea from this uh thing is that we must present it as a as we are a a single large provider who will stand on our own . C: Well , if you if you have the l L_C_D_ screen , you can you can uh have a small logo i uh at the bottom . D: Yeah . C: And it could just stay there . D: That spins around like all the time . A: Mm yep , yeah . C: Yeah , that spins around or something . B: Very annoying . A: Also also . C: Hmm . A: But we we are uh Yeah yeah y yeah yeah . D: It it's just like a uh globe in Internet Explorer . C: Yeah . B: Yeah . C: Yeah , something like that . A: Okay , but uh think about that kind of things . C: A small icon . B: Yeah , I It's ok For f Oh , for the next meeting , right ? A: That's what they said in the master class . D: Okay . A: N Uh , next meeting starts in thirty minutes . D: Who uh Who who gave you the master class ? A: So uh maybe you can go to Paris and Milan uh once again . A: The master class ? D: Ronald Betenberg ? A: Franz Mehler's . D: Okay , thanks . A: Uh , very special , uh next uh session . A: Uh idea that you uh the the industrial uh development uh centre and uh user interface uh will work together on a prototype . A: And uh will drawing it on the SMARTboard . A: So that's a kinda new uh thing . D: Ah . A: And um , the marketing expert will uh will uh ke he will be keeping busy with the product uh evaluation . A: But the most uh specific instructions will be sent to you by email . B: Um Stay here and P_ . C: So we're going to work together right now ? A: Yeah , the well , uh dids this what I uh what I heard . A: I Not in the master class . D: In the master class . D: Yeah . A: So you uh just wait for the specific instructions and uh But I think it was a very uh very good uh session , uh gentlemen . B: Ah , no new email . C: Definitely . D: Me too . A: I will thank you all . B: Okay . C: Well thank you too . B: Thank you . B: Thank you very much . A: And uh Give me a good evaluation . D: Thank you too , lord . B: Yeah . B: Uh-huh . D: 'Kay guys , lot of success . C: You wish . C: M Aye ? B: See you . C: Cheers . A: Cheers . A: See you in a half hour . C: Hey . A: But keep an eye on your uh laptops for a real uh Yeah , but th there's there's still the my uh instructions that you will work together . C: Yeah , uh I'm not sure if we uh we Because I saw something about individual actions . B: Yeah . B: Here ? B: Or uh Yeah . A: That's not my problem . B: If you got a No . A: Bye-bye . B: So Stupid manager . C: Well , yeah . A: The project manager always works alone . C: Right . C: Uh Do you have new email ? B: No . C: Hmm .

The project manager went over the agenda. The industrial designer gave a presentation about the options for power source, materials and components. He recommended using kinetic energy, and having a double-curved rubber case. The group decided to combine batteries and kinetic energy. The marketing expert reported on current trends among young people for fresh fruity colours and spongy material. He explained that the remote should look fancy, and be technologically innovative and easy to use. He suggested using removable customisable covers, speech recognition, installing some games into the remote, and implementing a parental control feature. The user interface designer talked about having a simple layout with not many buttons. Most features will be controlled through the menu. The group discussed the various options and decided to use games but not speech recognition. After a lot of discussion they decided to implement a simple parental control feature. The project manager talked about what he had learned at a masterclass on knowledge management. The group discussed how to incorporate the company logo and motto onto the remote, including having an animated logo on the touch screen. The project manager gave the group instructions about what to do before the next meeting. The industrial designer and user interface designer will work together on a prototype, using the SMARTboard. The marketing expert will work on the product evaluation. The energy source will be a combination of batteries and kinetic energy. The case will be double-curved and made of rubber, with fruity-coloured removable covers. There will be a touch screen and not many buttons. The remote will include games and a simple parental control feature. It will not use speech recognition. The user interface designer had problems with his laptop while he was preparing his presentation. The group were unsure about how to implement a parental control feature, or if it would be worth the time and money.

A: . D: . A: Okay . A: Uh door is closed . A: Well , let's begin . A: Because if we have as much time as the last uh meeting , we'll have to hurry up . D: I'm listening . D: Right . A: Um well I'll start with the presentation again , the agenda . D: Great . A: Yo . A: So . A: Uh This one I think . A: Uh yeah . A: Well alright . A: Um well , I'll show you the notes . A: It's not as uh interesting as it should be because we just uh had the meeting , but I'll show them . A: We'll get your presentations again on the conceptual design . A: Um Then we'll have to dec decide about the control , the remote control concepts . C: Mm-hmm . A: I've put a f uh a file in the project management folder , which says exactly uh what kind of decisions we should take . A: So this time we exactly know what to decide about . D: Alright , great . A: And then we'll close again . C: Alright . A: Uh Well these are some examples , but we'll talk about them later . A: We'll first look at your uh presentations . C: Mm-hmm . A: Alright ? A: Walter will uh start again this time ? D: Yeah , great . A: Yo . D: Alright , Trendwatch . A: 'Kay . D: Right . D: I will speak about uh latest trends trends , latest fashion updates , and uh things we must not do . A: 'Kay . D: Uh the trends . D: It's very important that uh the control is fancy looking and good uh feeling . D: Uh this because of our last model was very functional , but it uh people didn't like that , so our new mo model must be very good-looking . D: That's uh something you uh have to take a look at . C: Mm-hmm . C: Alright . D: And uh the feeling has to be very great . D: Also the menus and things like that they have to they have to feel great . C: Alright . D: Um there's a minus uh two times here , because this is the most important point . D: This is uh two times as less important , and uh same for this one . A: Less . D: Um , technological technological innovations , that's uh regarded very highly too . D: Uh such as an uh L_C_D_ screen , uh speech uh acknowledgement , as we uh talked about earlier . A: Well , yeah . D: So we have to have uh something like that , like we uh Right . A: L_C_D_ and our uh our fronts . D: Uh the last point is easy to use . D: Well I think that uh speaks for s for itself . D: I don't know who's uh who's going to look at that . C: Easy to use ? A: Well , easy to use uh s is a bit uh contradictionary with the first uh Functional is not an issue , and then easy to use . D: Yeah ? C: I think that's your ta Mm . D: Yeah , I know . A: Well we have to choose one of them . D: I think we have to go for the first one . A: Yeah . D: It's the most important one . D: So we have to uh take that one . A: Okay . D: So it it it isn't very important that that it works easy . B: Well something fancy looking can be can be easy to use . D: But it has to look great . A: Yeah . A: We'll we'll look at uh . D: We'll see . C: You Yeah . C: Yeah , yeah , you can make a very complicated uh uh remote anyway , so ease of use It's not a very comp complicated device . D: Yeah , right . D: But the most important thing is that it looks great and people say wow , that's real great uh great concept . C: Alright . A: 'Kay . D: Alright . D: Uh these are the new colours of this year . D: So it must be very bright , very colourful . D: People like this . D: So we we have to think uh in this direction . D: So i set your mind to it . A: So Well Yeah , well Yeah . D: Findings ? D: Fashion update ? D: Fruit and vegetables are cool . D: I am told . C: Uh you think ? D: The group we are targeting is uh very pleased with fruit and vegetables . D: So we we we might cons consider in front of uh in in that sort of uh way . B: Bananas . D: Uh furthermore uh material , that's your part , should be very strong . D: I was thinking of something like uh well uh iron plate over it , maybe in a colour or something , that looks so f really flashy but it it is also strong . C: Mm . D: And that's uh also for the younger public . A: B Well the the handy thing about our fronts is that we can follow these trends e ev every year . A: Th this year it's fruits but next year it's it's something totally different . D: Yeah , that's great . B: Yeah . D: But I think we can all make the the fronts of titanium or something uh really thin . A: Yes . D: So it looks very heavy but you can still uh use it very easily . C: Mm . A: Yep , alright . D: Well , the don'ts . D: Older people like dark colours and simple shapes . D: Well we don't want uh older people , we want young people . D: So uh we're gonna turn that around . D: We're gonna have real uh cool shapes and lots of colours . C: Alright . D: Right ? A: Wood is popular . D: Okay . A: Aha . D: We don't want wood . C: Yeah , among the old people , yeah . A: Yeah yeah yeah . D: Old people . D: So , that's it for me . A: Alright . A: Nice , uh well show us . C: Right , I am going to tell you something about the components design . C: Uh again I have uh put up the specification properties . C: This uh so um uh the different uh components of the of of the device . C: And the materials ? C: Um I have heard several things , so I uh I'll have to change that on the way . C: But uh the case ? C: Uh I suggested uh in the previous meeting hard plastic . C: But uh as you indicated uh it should be strong . D: Yeah , we should change that . C: It should feel strong . C: So maybe plastic is not uh sufficient . C: We should move to uh something Well yeah . A: Well maybe it it it is , but it doesn't look strong . A: So maybe But we still have to look at our price of course . C: Y Hard plastic i is of course uh pretty pretty tough , but it doesn't have a really really tough look . D: No no no . C: So Yeah . A: Because uh if we want an L_C_D_ uh window etcetera uh Yeah ? C: Also Yeah . C: Mm-hmm . C: But we'll return to that . C: Uh the buttons of course rubber , I think everyone agrees . C: And electrical cables , copper is all pretty basic stuff . C: The chips made of silicon , I guess . C: I think that's the best uh way to do it . C: And infra infrared l LED is uh just a simple bulb . C: Then I've uh had a few findings , made a few findings . C: Uh the target audience product style . C: Um it's uh um generally the case that uh senior and wealthy people above uh forty five years old uh like , as you said , uh particularly the traditional materials as such as wood and materials such as that . C: They also like straightforward shapes and luxurious style . C: But of course that's not our uh things this . C: So this is things we must not do . A: Yes . C: And then we have uh young uh and dynamic uh people , which is of course our uh group , the people we aim at . C: Um under forty five years old . C: Uh they like soft materials uh with primary colours . C: Soft materials is of course uh agai again a bit a contradiction with uh our uh material choice of what you said , that uh it should be hard an and and and and strong looking . D: Mm . D: Yeah . C: But they like soft materials , uh so we might uh we have to consider that . B: Yeah . C: And also they like curved round shapes . C: So not uh too formal like like uh the older people want . C: And if uh also a finding but not very ap applicable here , that sports and gaming devices such as uh discmans for jogging and that those kind of devices , gaming devices , should define the characteristics of the device . C: But uh since we don't have a really a sports or gaming device , so we don't really have to consider that . A: Sports uh , they're uh that uh are accessible on on your L_C_D_ uh window uh Huh ? B: Soccer fronts . B: Mm . C: Mm . A: That's nice . B: Hmm . C: Well I also have um several examples of uh styles , so you can get a clear picture of uh what I mean . A: All the results ? D: We keep coming back to the fronts . B: Yeah . A: Yeah . C: Uh these are the basic uh older older peoples' stuff . A: Yeah . D: Yeah . C: It was not very uh interesting uh , very classical looking , but that's n that's not what we want . A: Mm-hmm . C: We have these kind of things . B: Hmm . C: I don't know what exactly they are . C: It looks like Well you know uh you recognise the shapes , it's very primary colours , uh bright colours and uh round shapes . A: Nai . A: Uh no . C: You also uh see uh this device , it's not very round and Fruity of course . D: Fruity . D: Fruity . C: Yeah , it uh That's true . A: It's t terrible . A: Alright . C: And uh well round shapes , primary colours . C: You can see it all here . C: And of course uh this famous device . A: Hmm ? C: I think as you know something uh some devices like this . A: Yeah , alright . C: So to give you an idea of uh This has a strong look . D: Well it's got a strong look , this . C: Although it's plastic , it's it's grey to to to give it iron look . D: Yeah . D: Yeah , it still has a strong look . A: Yeah . A: And it's round . C: That's uh Yeah . D: But then you are losing your fruity colours . C: Well we have to make a Well we can't really make a round uh a round remote control . A: Well you can make th th th that middle ring can you you can make another colour . D: That's true . A: So uh those kind of things you can you can combine . C: I don't think that's very practical , but But uh it's important to to uh to think about the colour . A: No , it isn't . A: Okay . C: Because if we make it grey or or silvery looking , it it does make it a lot more uh does make it looking a lot more stronger . D: Yeah but the But it doesn't have to look strong . A: Yes . C: 'Cause if you look at this , it it doesn't look very very strong , becau But this is plastic , and and this too , but The feel ? D: The the results are , the feel of the material is expected to be strongy . D: The feel . C: Uh alright . C: Well Mm-hmm . A: So , if you ti Well You you Maybe you should have uh some some coloured titanium or something . B: And it it doesn't have to be strong , also . D: Nah yeah the feel Right . B: Only the feel . A: So it it looks pretty but it feels strong . B: Oh . D: I agree . C: And I Then I have some more findings . C: Um uh about the energy energy source of the of the device , uh I uh suggest uh the basic battery . C: I uh got some other um uh uh energy sources of course . C: But solar energy is not very practical inside a house , because you don't have a have a lot of uh sun . C: And uh kinetic and and and dynamos are are not very practical , I think , for uh for a simple remote , that's a bit , oh , that's a bit uh That's a bit uh much . A: No titanium . C: And I also suggest uh as a shape uh a double curved case . C: Uh the disadvantage of that that you can use no titanium . C: That that's the information I received . C: If you use the curved case , uh a curved case , double curved then you can't use titanium . A: What do you exactly mean with double curved ? C: Now uh this uh to give it a more modern look . C: And uh now the the shape , yeah , a curved case . C: Um yeah I think uh sort of triangle-shaped bottom or something . C: Uh a more modern look not plain , long box style , but I'll draw it , but maybe later . A: Double curved ? D: I dunno . B: Yeah . A: It it mean Yeah , well okay . B: Yeah . C: And it makes uh it gives it a more u user friendly shape , than if you have uh . C: Um anyway Um f as uh for the buttons , simple push buttons . C: No uh otherwi uh no um difficult scroll things or some uh things like that , because it makes more complex and expensive . C: And , uh as we agreed , we don't use a speaker or a sensor or um uh speak uh speech uh controlled device . D: Yeah right . C: Because it makes it also more complex and expensive . C: But we do use an L_C_D_ screen , so we uh we do have to consider uh of we have to use a more advanced chip , which is more complex and expensive . C: But It's worth the trouble I think , because Uh rubber is a soft material , I guess . A: Well This soft material thing from uh Yeah . B: The buttons can be made of an uh a soft material . B: Because people like that . D: Yeah . C: Uh soft enough . B: Yeah . D: Right . B: Right . B: Yeah . C: So that's uh basically what I want to talk about . A: Alright . A: Okay . A: We will take that . A: And then uh Mike ? A: Okay . B: Yeah . B: Well um nah the method um we will um include the buttons as we discussed uh earlier . B: Um an L_C_D_ s screen will be implemented . B: Um we must decide where , this meeting . B: Um there are new developments in speech recognition um systems , um and they are already being uh used on uh coffee machines . B: And um well they're cheap , so we could use them now . A: Oh That's interesting . B: Um it's not really speech recognition , it's more um like you can um talk to the chip , uh record the message and record an answer , and then once you uh talk to the remote , then um he will a answer with the the prerecorded message that you left . B: So if I say hi Mike , and you have recorded uh hi Mike back , then you will get that . C: Oh , yeah , I understand . D: Oh okay . C: Yeah . A: Okay . D: Right . A: But you can also say that , when you say something , it does some function . B: No it doesn't does not do anything . D: No . A: Oh . B: But i it's just a Yeah it's it's cheap . A: That's a bit uh Yes . D: But that that makes it cheap . D: It's it's just a an extra function , and it's cheap . C: Yeah . A: I understand . A: But it has no functionality for our remote at all . D: No but Yeah , right . B: No but that's the gadget they want , or the gimmicks . C: But it it's n nice for young people . D: Young people love them . B: Yes , we we should really uh include that one , I think . C: They like gadgets . D: Yeah , ple Right . C: Yeah . C: If it's cheap . A: Hmm . B: Um Well , as I said uh earlier I think the uh L_C_D_ screen should be uh positioned at the lower end of the remote . C: Yeah . B: Um the buttons for screen width and general settings and uh and that kind of stuff um we can also do let that kind of functions um be shown in the L_C_D_ screen , uh instead of uh extra buttons . A: So you put a menu in the L_C_D_ ? B: I think young people and yeah w well every user would like that . B: Um the buttons um should be positioned uh positioned the same way as they are on a , well , conventional remote , I think . B: For the learnability and uh well to keep it recognisable . B: A voice recognition can be uh implemented . B: And uh I drew an example , but it did not work quite the well uh the way I wanted it to do . D: Alright . C: Can you draw it now of uh Can you draw it now ? D: How How How do you uh uh give input to the menu on the L_C_D_ screen ? B: Hmm ? A: Ah . B: Well I have the I can draw it again , and I know what I did wrong . B: I didn't tick the note bo box in the . C: Mm . C: Alright . B: Um Um with the uh the up and down and and well buttons and the Well I will draw what I had drawn on the screen . D: Alright . D: So you have a menu button , and then you can go up and down . A: But then we should also have an uh an Okay button . D: Yeah right . B: Yes . B: Um I shall draw this . C: button , yeah . B: If it uh works . A: Just uh There is already a blank . A: Yes ? A: So Yeah . D: Yeah . B: Mm so have I . B: Nah . D: You have to push hard . C: I suggest a banana shape . C: Because of the fruity uh fashion . D: Yeah . D: Yeah . A: No m Next year that's out . C: Yellow and Yeah alright , yeah . C: Just a hunch . B: Well these little buttons are a bit difficult to uh draw uh correct . A: Yeah . C: Those are the the cha the channel buttons of course ? B: Yeah just uh the numbers . C: And then below is the L_C_D_ screen ? B: These these will be bigger in the the real design . C: Alright , yeah . B: This must be the Okay button used to uh interact with the L_C_D_ screen . C: Mm-hmm . B: And with this you can uh , yes , go to through the menus and that can Um the video button should be uh an apart button , because you want it to uh t , yeah , to use it fast within one uh click . A: Yeah . D: You've Right . A: Yes . A: And what's the menu button ? D: And you you need a you need a speaker . B: Um it's Hmm ? D: For the Yeah . B: This button can also be the Menu button , we use in the menus Well we we can add another button here , but Yeah . A: But how did How do you get out of the menu then ? A: Yeah . A: Maybe I you could j just do an an exit with Okay . C: Uh by pe pressing the menu button again . C: By pressing the menu button again , you go uh out . A: Uh Yes , well but bec because when you push Menu you get in , and then you have to push Okay when you get to a choice . D: Yeah . C: It's usual the the the d kind of the way it works . C: Yeah ? C: Yeah ? B: Ah right . C: Yeah . B: Well you you No no , we we we should uh add uh a extra Menu button and this the Okay button . A: And Well that's also the Okay button . C: But you can men you can press menu again to get out . A: That's you you should have uh Or you can put in the L_C_D_'s uh window an option Get Out . C: No . D: Exit . A: Exit . B: Ah once you have an extra Menu button , you don't need that that extra option . A: Well , it's just a choice . B: You have uh redundancy . D: But we need a we need a a recording recording button for the speech uh part . D: Or don't Right , and spea speaker at the back , or something . B: Yeah , if we decide to uh to implement that , maybe we should . C: Why would you put it uh then , and where is the recording uh the microphone ? C: Where would you put it ? B: Well they that could be anywhere . B: That's very small . B: It could be uh down here . C: Uh-huh . B: Um . B: Well , not here . B: I yeah I suggest here . B: But that's just a little gap . C: Microphone , yeah . B: Yeah . B: Well the speaker and the microphone , I think , are the same uh little hole thingy . C: Yeah I understand . B: Yeah . C: Uh but uh we could uh d do , but it's perhaps more expensive , uh the speaker on the back or something . D: Alright . B: Well i Um there are a all already being implemented in in coffee machines , so they won't be uh very expensive . B: But This is my suggested design . A: Huh ? C: Alright . D: Alright . A: Yeah ? A: Okay . A: Well , okay , alright . B: Um Yes . A: Um then let's have a look at the decisions we are going to have to make . B: And oh I think as you can see so , the L_C_D_ screen does look better uh at the lower end , or at the bottom . A: I'd I agree . D: Yeah , fine . B: But Oh , um I had some uh examples . A: Fine . D: Move on . C: Well yeah yeah yeah . A: Yeah . C: I can live with it . B: You can uh But I did not like it very much , but Well these are quite obvious , very ugly remote . A: Yes ? A: Too big . D: Yeah . C: They do they don't look fruity enough . B: Um No , well th Yeah . D: Nei They're n they're not trendy . A: They're all black . B: Well not all . A: Hey , that one I like . B: Uh this is for children but th No . C: Tho Yeah those But it doesn't uh the Yeah , ok Yeah . D: It doesn't look strong . A: No . B: W but with the colours i it's a bit the way we're going to . A: The remote . D: Yeah right . B: Well this is a terrible Um this looks Yeah . A: Terrible . D: This is just crazy . A: It's it's all too much buttons . C: But it it must not look too childish of course huh ? A: Too many buttons . A: That's Well , that's too expensive I think . B: This uh these are the L_C_D_ screens . B: I think we should , if it's um possible , uh one with colours , but I don't know uh Too expensive ? D: Nah th It's too expensive . D: Yeah . B: Alright . B: Well Nah . C: But it Yeah . A: Alright . A: Yeah . A: Okay . B: Ha , even more . A: Huh . B: N Well Yeah , this is what we've just done . A: Mm no . D: But are we going for a strange uh form ? A: 'Kay . A: No , not very strange . D: 'Cause people like that . C: Not not too strange . D: Not too strange . C: No . D: You can make the the underside , you can make it more round , where the L_C_D_ is . A: It still has t Yes . A: Th a a kind of bridge . A: So it f falls over the hand . D: I dunno if you know the No Nokia telephone , with uh the round uh thing at at the bottoms , s something like that . A: Yeah ? A: Yeah ? A: Yeah . D: You know ? A: Well I have at home a remote with a bridge . A: It's just a half round half half circle at And then it falls exactly over the hand , and that's very nice . A: That's It feels comfortable . D: Yeah , but people like something uh new you know . C: Exotic yeah . D: Yeah , different . C: We have t Yeah , yeah . A: Yeah . C: I will design it , we design it later . D: Y yis Alright . C: So we'll get to that later I guess . D: Great . A: Yeah , alright . A: Um where did I put it ? C: The specific shape . A: Um conceptual phase , I think this is it . C: The Our sources . A: I got this from our friends . A: So Uh yeah the conceptual design . A: These are a few examples which we have to decide about . A: All the the materials from the case , uh the electric cable that's all your uh your side of the story . A: Um Yeah . D: Your bag . A: Um now from the user interface , your uh package ? A: Um where No well , that's more like the buttons where they have to come . A: And um B a bit of , yeah well , a bit of uh design . C: But uh we should decide now . A: Yes , but we have to decide about these now . B: Right ? B: Ah right . D: Yeah . D: Materials are the most , most impor Yeah . A: And uh the trend-watching . A: So as you said , fruity is in , well sells good . A: Wow . A: Uh these things . C: So we have to uh put it in one uh document . A: Uh yes . A: Um so if we uh go through them Yeah well uh Why should I uh Yeah . C: Copy paste uh this story into a into a Word document , and then uh put the answers after the subjects . C: Yeah . B: Not everything . C: Well we have to decide all these things ? B: Yeah but all these examples are uh of a coffee machine . C: W we can uh override them ? A: So What what kind of properties should it have ? C: Well a case ? C: Uh that's me . C: Uh I suggest Well what do I suggest actually ? A: Well we just listened . B: I think we Why don't we um use uh titanium or or a hard , yeah , some kind of metal for the uh the the whole remote except the front . C: Uh s solid , yeah . C: Yeah . D: Do you know the new uh No no The front is the most important . B: That Just like um most cell phones are . C: Yeah , I understand . C: Yeah . C: So we have titanium . C: Yeah but the non-removable elements of the of the remote , so not the front , could be titanium , to give that uh strong look . B: Yeah . A: You know what ? C: And then the front is made of plastic . C: And you can put that on and off , and switch it . B: Yeah . D: But the feel of plastic isn't strong . C: No but you have titanium of course . B: No but you you have this Yeah . C: Uh you have the best of both worlds . D: Yeah alright , alright . D: 'Kay . B: Yeah , you have the re remote in your hand like this . B: So you feel titanium . C: And of course , yeah , you have the the the plastic front end . C: But you also have the titanium . D: Yeah . D: Fronts are are cheaper than when they're from plas Yeah , but it it's expensive . B: Yeah . C: Yeah of course , but yeah you have to make a decision . B: And I don't know if you can make steel just any way you want it to . C: I guess so . C: Uh titanium I sh I think uh Huh ? B: Yeah . D: Bendable . D: Bendable . C: Well , well the According to my sources , uh it's it's totally possible to make an entire uh uh uh Titanium is available , and uh we can uh make uh an entire remote out of it , if we want . B: Well any colour Yeah , then you you paint it in the colour you want it . D: Yeah . C: Mm . B: The plastic is is the colour you want it . D: Paint spray . C: Mm . D: Yeah alright . B: So Yeah . D: So , we're going for a titanium back and a plastic front ? A: Alright . A: I've uh Titanium back , plastic front . C: Yeah , I think that's a nice trade-off . B: Mm . A: Okay . A: Um well I am going to put it in here , uh because we can uh look . D: Yeah , great . B: Yeah . A: I Um solid feel and trendy look . C: Alright . A: So material , um hard plastic for the front ? C: Yeah , for the front and then titanium for the back . D: Yeah . C: For the non-removable uh part . D: But then you have the problem , when you have a titanium back , you can't switch it . D: When you want an other colour on the front , it doesn't match . C: Well but The titan titanium isn't isn't v very Yeah , i it doesn't uh curves . D: You know ? B: Well titanium is neutral . C: No uh I nei . D: I understand . C: Titanium is very No no no , but you know b Titanium is very basic colour , and it doesn't really matter if we have a purple front on it or a orange front . D: Yeah , yeah , yeah . B: Hmm . D: Yeah . B: Yeah . D: Alright . C: I dunno if if you disagree , but I think it's doesn't matter very much . B: Well Our customers will use those uh funky uh trendy colours , and they don't use uh wood . D: Yeah . D: Alright . C: And even if it does uh doesn't match , it will uh People like mm colours that don't match . D: Funky customers . B: Mm . B: Yeah . D: Alright . A: Okay . A: And well the the electrical cable is just normal uh . C: Cop copper uh material . B: Yeah . C: Excuse me ? B: The electrical cable uh does No we don't use an electrical cable . A: It's uh from uh our coffee uh Of course . C: Yeah copper i just a ba basic uh Yeah in Yeah well inside the remote control we use a couple of uh Oh external ? B: Yeah inside , but this is for the coffee uh machine . B: Yeah , but that's not what's meant here , I think . D: Nei . D: So external . D: Yeah . B: Yeah . C: Well A coffee grind doesn't have Na ja . C: Never mind the coffee grind . A: Well uh all the all the inside work of our remote is uh standard work . A: So The chip is normal silicon . C: Right ? A: Uh the buttons are normal , etcetera . A: Okay ? C: Alright . A: So that's just easy . C: Mm-hmm . A: Uh we decide about that just by looking at our competitors and our earlier uh remotes . A: The conceptual specification of the user interface ? A: Um well we have our beautiful drawing . B: Well I got a better one here and I will um The shared folder . D: Alright . A: Well you can put that in uh into the shared folder , and then I'll put it in our end report . B: I will work this out uh for the uh next meeting . A: Yes , you can Mm yeah . A: You can uh put some uh which button is what . B: Yeah yeah yeah . A: Okay . A: Um the trend-watching included these days . A: And what do we ? A: We thing that fruit and bright colours are Yes . C: Yeah the the the front w Mm-hmm . D: I think we can launch a couple of packages . D: You can buy a different kind of of of machine , but it's the same thing , but with another front . B: Yeah . D: So And you can you can Yeah right . A: We can also uh implement um we can also implement fronts from um movies that are very hot . B: Yeah that's the whole idea of the front . C: Yeah . C: Yeah . A: Uh those kind of things . B: Yes . B: But that's for later on . B: The fronts y you can do anything with them . A: Yeah . D: Yeah but if you if you launch uh five different packages like iPod mini Yeah . B: Yeah , right For the uh initiative uh launch . C: For the for the launch , yeah . D: It's good marketing . B: Mm . A: Launch different lines at once . C: So e th then a c couple of basic colours . C: Not not very uh sim Not Yeah . D: Yeah , n not too heavy . D: You can always take another pick . A: We should not give them the m the most lovely front when they buy it for the first time . D: They have to buy it later on . B: Oh yeah . A: Yeah . D: Yeah right . B: Yeah . C: Yeah . A: Come on . D: More basic . A: We still have to make those fifty million , yeah ? B: Yeah . D: Yeah . C: Very boring , yeah . B: Well you can you can give them uh s s three or so , so that they can uh experiment with it and that they want more . C: The most boring fronts possible . A: The most ugly . D: Yeah , right . A: Two . C: Yeah but you you can have some basic colours , and then we come with the special patterns on them , and and uh And uh Uh we still have to make We have still have to make the es the the real basic design . B: Yeah . B: Red red , blue and green you give them or something , and then you can give them uh other ones . A: Yeah . D: Yeah . A: Yeah . A: Alright . A: Um well the buttons etcetera , we get from Mike . A: Uh this fruit and bright colours , yeah well I think we'll have to in the next uh half an hour , we'll have to uh s s specify the different uh types we want to launch , when we uh well introduce our remote . C: Because yeah we have the sketch but Alright , yeah . D: Yeah . D: But we we must remember that fancy look-and-feel is the most important thing . A: Yes . D: Else it w won't sell . D: So Lost my mouse . A: Yes . A: Well I'll have to , before I get another warning for five minutes , I'm going to get Where is my mouse ? A: Uh where is my mouse ? A: Oh yeah . A: Um this is it . D: Unbelievable . A: Well , um this we have . D: Yeah . A: Uh basic stuff . A: Interface we have . A: Supplements , L_C_D_ . A: Maybe a a cheap voice recording . A: Well Yes . B: Yeah we should do that . C: The price ? A: Alright . A: Individual actions . C: We all agree on that . C: Yeah . B: Mm . A: Industry designer , . A: User Interface , Mike . A: You're going to work together on a prototype drawing on the SMARTboard . B: Yeah , we can do that . C: Together or uh Yeah together . D: Yeah togeth You can take the SMARTboard . C: How Yeah yeah , but how do I Some Some non functional tasks . A: That's what I got uh to hear . B: But bu we stay we stay here or something ? A: Yes well we'll get it to hear that I think . A: But I think so . A: Th they're saying SMARTboard and that's it This is the SMARTboard , so Um so you can uh you you are going to make a prototype , and y Well that's includes uh specifying the buttons etcetera . B: Ah right . B: And take it to our rooms and uh Ah , specific instructions will be sent to you by your personal coach . A: Yeah . A: So you'll get it on your em on your laptop . A: Um well you will go and do something else uh on the project yeah project evaluation . D: Have fun . A: So um , what are you going to do ? D: 'Kay . A: Uh I don't know what product evaluation exactly means , but uh you'll get uh the specifications . D: We don't have produ product yet , so kind of difficult . A: Yeah . A: That's why I uh But uh How long do we still have ? C: You're fired . C: No but Well , can we talk about something else ? C: Uh Uh no I don't know anything , but maybe uh anyone else uh Yeah ? A: Yeah . B: Yeah . D: Ajax . B: Um Will we use uh round buttons or square ones for the for the numbers ? D: Nah . D: Um round . C: Round I think . D: Yeah . B: Yeah I I I also uh thought Yeah . D: Round . C: To make it as uh as round as possible . B: And these uh these s these buttons uh are more uh triangle-ish shaped with a square one in the middle . A: Why does Ah f fuck you . D: Curvy . D: Yeah . D: So you can see you have to up or down . B: Yeah . B: Yeah . C: But now I see the Well th th th th th that depends uh . D: And this must be uh volume I think , and this programme . A: Heh ? B: Mm . B: Well most of the time uh up and down is programme and left and right are volume , I think . A: We can't get Ts It doesn't work any more . D: Yeah . B: Yeah , it depends , but If you turn up the volume , you always see this thingy go up . C: Well we uh We we j we'll just give them an uh We'll design it , and then they can give comments on it . D: Yeah , that's right . B: Yeah . B: Yeah alright . D: Yeah . D: Okay . A: We can't save them . A: So we'll just have them uh standing there . D: Yeah , I noticed . D: You can't uh click the corners . A: No . A: It's a bit uh bit a pity . D: It's a real real great thing . A: Well we still have uh more than five minutes . A: Um So what are we going to do ? A: I as Project Manager ha don't have a clue . D: Let's start the design . A: Oh we can uh decide how we implement the feeling from our company into the remote . C: Well yeah . B: Mm . C: Um I think um a logo , our company logo , and the slogan should be or could be Yeah , why not ? A: Also the slogan ? A: On the We put the fashion in electronics . C: If there's enough space , you can put uh We'll we'll Well , our slogan is not very long . B: Uh I I'd say only the logo . D: O Yeah . D: Me too . B: Too much text and it gets too too busy . C: It's just a simple What is it ? B: Well it's quite a long phrase . A: We put the fashion in electronics . D: But we kree we keep adjusting to the fashion with our fronts . C: You c But you can put it on the back , on the titanium part . D: So Yeah , right . C: The logo and the and the Yeah they do . B: Ah the logo should be on the top I think . D: The logo Yeah . A: On the top . A: Yeah . A: Well in in in the right top corner ? C: Well yeah . B: Right corner , yes . A: And well you c On the back , you can put uh h At the bottom , you can put the logo with the Yeah . C: Right corner , or maybe here in the middle ? B: uh the text ? B: Yeah . D: But the logo the logo shouldn't be exchangeable , when you get off the front . A: Just just small . B: Uh yeah , at the back ? C: Yeah it it should be hard on the on the on the board , and you can remove the front . B: Well you c Well uh Yes . A: Yeah well Carved into the material . D: Yeah . B: You can The logo can be on on every uh front . D: Yeah . D: Yeah , but you can scratch it off or something . D: It's better if you have it uh Yeah . B: Yeah , but then you must uh really uh yeah push it in or something . A: No , you you can carve it into the titanium at the back . C: I l I like the idea of the of the slogan on the on the on the thing . C: But am I the only one , or uh No not on the front , but on the backside . B: Yeah , on the backside . A: Well , management would like it . B: Well n n not not on the front side , I think . A: The front side , no no l no slogan . B: On the back Yes , you you can , yeah , push that in , so that it is always be there . C: Uh I think it's a nice idea , to make it more recognisable , that the next to the logo you have the slogan . A: Sorry . B: Yeah . D: I agree . C: To make more uh of an impression . D: But not too big . D: Just uh Yeah . C: Not too big . C: No , very small . C: Not on the entire back , but uh just very small . C: But readable enough of course . D: Okay . A: Yes , slogan from company on the back with logo and logo also on the front but not exchange uh Uh ? C: But we'll uh we'll take that uh with us into the design . B: Yeah I think over here the logo . C: Lo Uh yeah . C: Or maybe here in the middle , but we'll decide later . A: Hmm ? A: Uh when changing fronts . A: Alright , that's decided . C: Do you do you see a bit of the of the um of the uh titanium ? A: Five minutes left . C: O on the front ? C: Uh maybe if we make this this this lower part titanium , the front is the the upper part , and the the bit with the with the L_C_D_ screen . B: Yes we could No , they have two fronts , that . C: So Yeah . A: So a bit of titanium between ? D: Yeah . C: No no betwe of between we can do but But then you have two parts of front , two fronts that This enti entire bottom ? A: That's a bit Oh that that's that's pretty cool . D: No no no no . D: You have to make this titanium too . B: You you can Yeah . A: No ? B: Yeah . D: Else you you get problems with the L_C_D_ . B: Yeah . B: Yeah . A: Yes . D: Like dust in it and so things like that . B: Yeah . D: When you exchange all the fronts and it's open . A: I already have uh all kinds of uh filth between the mobile . B: No , you can you can just And then not a straight line but uh some sort of wave or something . C: And then the lower part is titanium ? B: This is titanium . C: I think that's nice , yeah . D: Yeah . B: And this is uh F front . D: Some some kind of wei weight in it . A: Yeah . D: Yeah . A: Round forms . C: Yeah . C: I like that bit of uh titanium also on the uh A bit like uh a bit like your mobile phone . B: Yeah . D: Yeah . B: With the with the curved edge . A: Yep . C: Maybe you can show it . B: Yeah . C: It also has the those two distinct uh Mm bit like this . B: Yeah . B: Tada . B: Yeah . A: Yeah . D: Yeah , you can make it go round this corner too where the logo is . C: Uh it's uh Yeah yeah . D: Because it has to be uh there all the time you know . A: What ? B: Ah . C: That uh Yeah . A: So round where ? D: So uh a little corner of titanium . C: Maybe a nice touch , yeah . B: Yeah , that's nice finishing touch you need . A: Oh , yeah . A: Yes , that also sounds uh pretty uh neat . D: So this this is the exchangeable part . C: I think I'm going to buy it . A: We want it . B: Yeah , this is the front . A: And it's only f twenty five Euros . A: Come on . B: This is the My design . C: That's a bit too much , but No , no no no , but I think uh this looks uh pretty nice actually . A: No that's nothing . A: The Phillips remote uh costs more . C: Of course , because it's my design but No our d our design , alright . D: Right . D: Taking all the credit . A: Well uh you two are going to work together . A: You'll get your uh specifications on your uh laptop , and then uh you uh Well I think we can , I just It's Yeah , o Oh Oh , we have a one . B: Yeah . B: We'll stay here I guess ? D: But there's a problem . D: We can't uh take a blank one . D: Or can we ? B: Well we can uh erase an animal I guess . D: Yeah . B: Uh the fourth one . D: Nah that's alright , that's alright . C: But don't erase my cat . B: Uh the fourth one is empty , isn't it ? B: Yeah . C: I want to preserve it . D: This one is empty . B: Yeah . D: You have to empty one huh ? C: What are you doing chief ? A: So , you can uh draw a Yeah . D: Alright . B: Yeah I think we have to wait ? A: Well I'll get a I'll get the message . C: Yeah until the until the beep goes . D: No Yeah . C: But I don't uh Do we have to stay here , or I think we have to return first . A: No , I think uh Well you'll Maybe you can uh keep your uh laptop here . B: Maybe . A: Or get your mouse . A: Because it's little bit uh hard to work with these uh plates . C: The high powers from above will have to tell us , yeah . D: Yeah . D: It's not relaxing . A: I always have a mouse next to my laptop . A: I hate these Ugh . D: I I don't have a laptop . C: Yeah , touch-pads , yeah . C: We can uh do a touch-pad on our remote . D: Yeah right . C: No just kidding . B: Yeah . D: Dream on . C: Well we have uh b you have to have a bit of humour in the in the discussions too , because it becomes too too too too stressy . A: And in your remote control . A: So we put a touch pad on it , and say ha ha . B: Aha . B: This has no function . D: Half No . A: Yeah . A: We know you'll you'll you'll hate it but But they do want some gadgets . C: But uh th youth doesn't care about functio functionality , so Yeah . D: It's all about cool things . A: So that's wha what we're doing . D: And it will sell . D: We will be rich . C: Bless you . A: Well we won't . A: Our bosses will be rich . C: Mm . B: We've done too much in the previous meetings . C: Too much ? B: Yes , we've got nothing to do now . C: Well they uh I think that's good . A: Well , that's not bad , is it ? D: No . C: We all had uh our talk and we agree I guess on uh several thing , on most uh on things . A: Mm . B: Its the best remote ever . A: So Oh . B: Pinball . A: Oh he's totally off again . A: Well But when I start here , it's here . D: No man . D: You just have to push harder . C: Yeah you have to push harder . C: Mm . A: So is it Nope . D: Yeah . B: Yes , but you you get really close to the screen with your hand , and I don't think that's Hmm . D: Mm . D: Recalibrate it . C: Where's the good old chalk board with the the green board with the , how do you call it , chalk , yeah . D: Yeah . B: We can better uh draw a design on this . C: Yeah , maybe . B: Yeah , but we can't . C: Maybe if i if that thing is recalibrated , we can draw a thing quick , and then before it uh goes off again . A: Yeah . A: Let's go . B: Well We'll stay here ? D: Finish meeting now . A: Finish the meeting now . A: Alright now we know what to do , so Um Message ? D: Yeah . D: Oh . B: Or we'll get the email . C: Maybe w maybe we maybe w m Can we get email here ? A: No , get away . C: Huh ? C: Yeah . B: Yeah . C: Guess so . A: Um I I'm not sure . A: Maybe you Yeah . A: Well you'll have to work on this one . B: Well we'll wait a few seconds and then we'll get an email . A: Yeah . A: That's a good idea . D: Alright . D: Have fun lads . A: Well Good luck . B: Yeah . C: A happy hol happy holidays .

For the conceptual design, the marketing expert talked about the public's preference for looks and texture over technological innovation; however, they both seem to be more important than ease of use. The current fashion among younger people favours bright colours and fruit and vegetable themes: pertinent exchangeable fronts can express such trends on the remote. Materials also need to be strong: the marketing expert suggested an iron-plate or titanium front. The industrial designer suggested they use rubber push buttons (and no scroll wheel), simple battery (instead of solar cells or kinetic dynamo), and advanced chip. Speech recognition can be implemented, but it does not link speech commands to remote control actions. He also advised that the users within the target group prefer primary colours, soft textures and curved shapes. The team drew a provisional prototype. They placed the LCD below the buttons. If it is implemented, a recording button, microphone and speaker need to be included in the design. Finally, they decided to have a titanium case with plastic front and the company logo and slogan engraved. Packages with a variety of changeable fronts will be launched. The industrial designer and the user interface designer will work on a drawing of a prototype, where they will also sort out the details about the buttons. The marketing expert will carry out an evaluation of the product. The push buttons are going to be made of rubber. The chip needs to be an advanced one to be compatible with the LCD screen that is going to be incorporated in the design. Making changeable fascias can allow for the integration of this or future fashion trends in the device. The team agreed to place the LCD at the bottom of the device, below the buttons. TV settings will be included in menus there instead of having separate buttons for them. They will implement speech recognition as well, because their target group like such gimmicks. The case will be titanium with a plastic front with rounded buttons. Parts of the front (like the bottom where the LCD is and the top corner where the logo is) will also be titanium. The chip is going to be a standard one. They will launch the product with various fronts to choose from including a couple of basic colours or fruit and vegetable themes to go with the current fashion. The logo will be both at the front and the back of the remote; the company slogan will be engraved at the back. The team found a possible conflict between the need for strong materials and the customers' preference for soft textures. Plastic may be strong, but it does not necessarily look it. The version of speech recognition discussed does not link voice commands to actual device actions. Changing the front colours may make the front clash with the titanium, but it was also thought neutral enough for it not to matter. They wondered whether to use both the logo and the slogan on the device and where it would be best for them to be placed.

A: Okay , is everybody ready ? C: Yeah ? D: Yeah I'd to just put on my microphone here and I'll be right with you . A: Mm-hmm . D: Okay ? A: Um I take it you all have received instructions as to what you were supposed to do and um I think the Marketing Manager probably should go first , addressing the needs and desires . C: Mm ? B: Yes . D: Okay you want me to start right now ? A: Yeah , mm-hmm . D: Okay . D: Well , could you um put my slides up 'cause I think it might be helpful if uh we looked at the slides at the same time . A: Okay . A: You're participant four . D: I'm participant four I believe . D: Yes uh-huh . D: 'Kay . A: Okay , and now I can uh full screen . C: Open . A: Uh , okay , okay . D: There we go . D: Okay well I think we have introduced ourselves , so the functional requirements are is is part of my goal but why don't we pass right to the second slide . C: And then full screen . D: Cause that's where m my discussion starts . D: Right well um since I'm in charge of trying to figure out what we should put on this thing since I have to try to sell it . C: Mm-hmm . D: Um I thought that the method I should follow would be gather suggestions from everybody , and th the reason I just put that there like that is that uh in the init in the initial stage I think I should just be open to lots of suggestions . D: You know you can say anything you want no matter how silly it sounds you know it should run your car , it should heat up your motor if should um turn on your C_D_ whatever you want it to do um and then as we go on what we'll have to do is accept and eliminate these suggestions according to um design and budget feasibility . C: 'Kay . D: So I'll be coming to you um frequently as the Industrial Expert to tell me how hard it's gonna be to add a feature or how expensive it's gonna be or if your time , if it takes five years to develop this it's just something we can't do . C: Mm-hmm . C: Yeah . C: Yeah . C: Yeah . C: Hmm hmm . C: Mm . D: So in the beginning just have a big puddle of things that we anybody can th throw anything in and then just weed things out that can't be done for one reason or another , and then the things that seem the most attractive that to uh to a customer we'll try to then prioritise those . C: Yeah . C: Mm-hmm . C: Yeah . D: So that was um what I meant there , and as I said on the slide there consulting the Industrial Engineer about that and the other thing is timing is really gonna be as important as money , because if we're gonna sell this thing , I think the best time to sell it is as a Christmas present . D: Twenty five Euros makes a nice little present , and we want it to be an impulse purchase , we want somebody to see it and think it's , gee I just gotta have that . C: Mm . D: And take out their wallet and buy it . D: So it's gotta be really attractive and it but it's gotta go to market by September , 'cause anything that you don't already have out there in September showing it around , isn't gonna sell for Christmas . C: Yeah . D: Um and then I'll be coming to you as the User Interface person to try to tell me from your point of view what are the most friendly features that we could put on it and try to prior help me with that prioritising of uh of the features and of the the look and the colour and I'll be coming back to you to help weed out those suggestions from that point of view . B: Okay . B: Okay . D: So I'll be coming to you for how much is it gonna cost us and how long is it gonna take you , and I'll be coming to you to tell me what's gonna make somebody take out their wallet you know , what what's what's gonna really be what they call a sizzle , 'cause we gotta sell this sizzle . C: Mm mm-hmm . B: What features . B: S sellable . B: Yes . D: A lot of times the thing that works the best from an engineering point of view isn't the thing that somebody's really just gonna take out their wallet and buy for Christmas for for their child or for their husband or whatever . B: Yes . D: Okay can we go to the next slide please ? D: Alright I I already did a little bit of research after our first meeting where we threw out some ideas and it looks to me that within the budget that we're looking at the uh the whole house idea really isn't gonna be possible . D: So I'd like your suggestions to come back to the other slide where I was saying we we could suggest anything . D: I'd like the suggestions to be really specific , so that we'll have a list of things we can cross off , not something like you know whole house control what'll be And then I found on the internet from from my research that some extended electronic entertainment control should be possible . D: At the budget that we're looking at and at the price point we're looking at , we should be able to make it work the T_V_ , the V_C_R_ , the stereo set um maybe something else cute like a coffee pot or one other appliance or maybe a lamp . A: Uh okay , can can I at this point interject um something ? D: I have to wind up ? D: Yeah , sure . A: Um we have received instruction from higher up that certain things should not be uh considered . D: Okay . A: Um the one thing for example something to eliminate maybe that's the teletext , because that's sort of outdated with the internet , and according to to higher management the it should only control the T_V_ , mostly because they feel that it's too comp complex a task to um to to include other things , and they are concerned with the time to market . D: Okay . C: Mm-hmm . C: Complicated , yeah , of course . C: Yeah . D: Of course , yeah . B: Okay . A: Okay . A: Um and the and the third thing that they wanna make sure um that their that the corporate image is being maintained , and that the corporate colour and design are being used on the product , so that it's easy that that that they can be easily identified as a product of of of the company , and that there's no mistake that it could be somebody else who is bringing this out . D: Okay , so that's something Okay so Okay . C: Mm-hmm . A: So I just wanted to interject this here so we're not getting too much off track here with uh with the things we wanna look at . A: These were instructions from higher up so we have to eliminate uh these things , so it's only gonna be T_V_ , but the one thing maybe that could be um eliminated is the teletext uh idea . A: Mm 'kay . B: Okay . D: Alright , thanks for that . D: Um alright now other things that I found out on in my research is that the complaints that people have about the remote controls that are out there now . D: 'Cause a lot of them take too much time to learn how to use , and that was thirty four percent but even more important the thing that we did address in our last meeting that frequently it's lost somewhere in the room . D: Um so those are two things that we definitely do wanna address , uh we wanna s make it as simple as possible , we wanna make it um obvious and intuitive to use , and then the things about finding it we talked about the a light emitting thing as well as uh maybe a beep , and I think that those are things after my research that we definitely wanna try to incorporate . D: 'Kay can we go to the next slide please ? D: Okay , so , my personal preferences in this um project are really have to concentrate on the sizzle . D: That is the selling point , the thing that's gonna make it an impulse purchase . D: Uh because once there's no be-back , well in sales they always say you know , be-backs don't come back . D: If somebody says , oh I'll come back and get it next week you're dead . D: They're never gonna come back and buy it . D: You've gotta make it attractive enough so they buy it now now now w now is a big word in in my book for selling this thing . D: And , in order to make it really sellable we've gotta shorten the learning curve , make sure it's really intuitive and easy to use . D: We have to have as few buttons as possible , because more buttons is more confusion , so that's why I'm saying , simplicity is good . D: Finding it's important , obviously you can't use it if you can't find it . D: So we've gotta concentrate on the features that help you find it , and I've already said this several times but I put it down in writing here , it should be an attractive impulse purchase at twenty five Euros . D: So it has to have enough value that when somebody looks at it they say , uh twenty five Euros I'm not gonna take that . D: Has to be so great that they're gonna say , uh twenty five Euros isn't much . D: Um and then maybe a motto , like we put fashion in electronics might be something we can use in our marketing campaign . C: Yeah . D: Okay that's uh about it for me right now . A: Okay . A: And uh who would be next , uh , I guess that would be you . C: Yeah 'kay . A: Mm-hmm . A: You want me to get your slide show up ? C: Yeah yeah sure . A: Mm-hmm . C: Thank you . A: And you are number three ? C: Number two , yeah . A: Number two . C: Yeah exactly . A: Okay . C: Uh can you make it uh full screen please ? A: Okay . A: Mm-hmm . A: Yep . C: No , it's like a well you you have to press here . C: The cup cup shape here ? A: Yeah yeah , uh-huh . C: The thir third . C: Yeah exactly . A: There , mm-hmm . C: Uh so today I'm going to talk about the working design of the remote controller . D: Okay . C: Um can you go to the next sli slide please ? A: Mm-hmm . C: The metal is like uh in a remote controller you have a chip integrated circuit which is like a brain of the remote controller . C: It takes the power from a battery say a battery it it can be a elec an electric supply like you have to uh like uh switch connec connect connect your remote controller to uh power supply from the you know electricity or something like that . C: It should be a battery because uh uh remote controller should be like you you you should take it t to wherever you want and then um uh th this integrated circuitry takes energy from the power source and whatever like if you press a button it's like a input for the remote controller and it takes the input and it it transforms into a infro infrared bits and it sends it into the device , like a T_V_ or a air conditioner , something like that so . D: Mm-hmm . C: Uh a remote controller is specifically designed to a single device . C: If you want to design it for multiple devices then you should make all the devices compatible with the frequency like uh th the remote controller it sends some bits some uh waves like with a particular frequency the device should know what the frequency is . C: It should re re recognise the uh waves which are coming from the remote controller and it should take the action like if you press a button channel or something like that then uh the remote uh remote controller will send a send a se send a signal , and the T_V_ it should translate that into like change the channel or something like that , change the volume control and uh so uh I think it's hard to design a remote controller for multiple uh devices . D: Signal . B: Receive . D: Mm-hmm . A: Mm-hmm . B: Multi-purpose . D: Yeah well that's already been eliminated by management , so we're off the hook . A: Yo and it's yeah but it's so . C: Uh yeah . C: Um . A: Yep . C: So uh user interface controls the chip and accordingly the messages like there should be a user user in interface like you know switch pad or something like that buttons should be there . C: So uh you can control whatever you want , you want to change the channel you want to control the volume you you want to uh mute uh mute the uh T_V_ or you want to have a child lock or you want to do some operations there's a there should be some device to tell what to do to the uh in uh integrated circuit so that the integrated circuit can s send the signals and T_V_ can perform the actions . D: Mm okay . C: So can you go to the next slide please ? D: Okay . C: So I I just would like to uh add some extra features to the remote controller um I think these are the very simple features and uh they don't take much uh uh much of the um um investment also , it's like el the text or buttons which uh which are there on the uh remote controller they those we can make uh um like fluorescent uh they'll be like light emitting if it is dark so that you can find your remote controller if it is dark . D: Mm-hmm . D: Mm-hmm . C: And ther there should be a beep if many buttons are pressed if suppose a child is playing with the remote controller and a and she she or he is pressing the buttons all at the time then there should be a beep saying that it's this this is not a a you know a a action , there can be no action taking to that so . C: And there should be a child lock , like uh uh you should be able to lock your remote controller so that uh um whatever buttons are pressed by a child they can't be like y you i you if you have ki kids and all then they'll be pl playing with the remote controllers so can lock the remote controller . C: If make it useable for more than one device it's a it's hard but I think it's possible but it uh yeah yeah yeah so it's it's okay , yeah , yeah . A: Yeah well yeah well that has been e that has been eliminated , so that's that's unfortunately a moot point now . D: Well we already eliminated that . B: Eliminated . A: Mm-hmm . C: And uh different shapes that we can do like uh we can have you know a all animals shapes or you know comfortable uh whi which can fit into your hands and um so that uh Yeah , yeah , yeah and colours also , different colours , and No no no , it won't uh I don't think it will be like , you can have you know for uh if you want ther there to be more Yeah yeah . D: Now that's good from a marketing point of view , the fun the fun shape . A: Yeah I It just build a mould basically and uh you know . D: And that you you say that won't add too much to the budget ? B: Mm-hmm colours . D: To d the shape is uh Do you think there's any chance of um having ser in having basically the same machine with the same buttons but maybe several different shapes ? C: It's it's just a s shape so it doesn't matter . B: Yes exactly . A: As the budget we're looking at if you build one mould I don't think that's going to make a big difference whether it's gonna be square or Oh yes . C: Yeah . C: Yeah that is also possible I uh yeah I I yeah . D: Is that gonna be a possible ? B: Yes . D: 'Cause that might help with the marketing . A: I think I think we will have to look at the budget on that but I think in principle that that would be that would be kind of fun , you know . C: Yeah that will be Yeah yeah . D: Because we had something sort of sexy for adults and we could have something sort of silly for children or a little animal shape or in a or a little elephant so they can remember where it is . C: Mm-hmm . A: Yeah . A: Silly for children . C: Yeah , for children , yeah exactly . A: Like an animal or Yeah . B: Like a doll , or Yes . C: Yeah , that's what , yeah . C: Yeah , exactly . C: Yeah . C: And and the butto buttons also I think if you want to have more features in your remote controller then there should be more buttons . C: If there are more buttons then it will be more complicated . C: If you have less features then your remote controller won't be attractive , so I think uh we need to make some buttons which are which are like um uh f in uh in intended for two or three operations , like if you press one button in one mode then it will change the channel , if you press the other button in another mode it will change the colour . C: So if you want to have less buttons we can have that option but I think it will complicate the matter more I think so . D: Mm . D: Well , I think I think that that's something that we'll have to discuss um with the User Interface person because I think there's a lot of argument to be made for one button for one feature . C: Yep , yeah . B: Yes . D: Because I think one of the things were complaining about in my what I found out in my research is when they complained about how hard it is to learn a new one . C: Mm-hmm . D: The changing modes was something I mean you and I , all f all four of us we work with computers all the time , changing modes is nothing for us , but people who N and And that's and that's the kind of thing people learn by feel , and um you don't feel the mode change . C: Yeah , it's like you know yeah . C: Yeah . C: Yeah , yeah . B: Okay . A: Yeah , a little elderly , a little arthritic hand you know , and and it's a small button and and it they don't press it exactly you know something else happens n not their favourite channel comes up but something else and they're very frustrated you know . C: Mm-hmm . C: Yeah . C: Yeah , yes . B: Something else . C: Yeah , yeah you don't us yeah yeah , usually . C: Yeah . D: So um maybe having buttons be various shapes might be a help too . C: Yeah shapes also , different shapes . D: You know , like the a triangle is for the volume and a square is for changing channels , so that people can uh develop a tactile sense of it . C: Yeah that will Mm-hmm . B: Channels . C: Yeah . C: Yeah . D: But we'll get to that with you . C: Yeah , yeah , and also text should be very clear so that there there won't be any ambiguities and uh So yeah . A: Mm , mm-hmm . B: Yes . D: That's right , yeah . D: Now that's a good point . B: Yes . D: Yeah . C: And uh display clock i if you want more features then we can display a clock it I I don't think it will take any money extra money because anyway we have an integrated circuit I think we can just definitely fit that feature into the circuit so it's Yeah , and we display a clock . D: Yeah , that's that's a good that's a good one , because the clock would be really friendly , and and when is your favourite show coming on and Yeah , and a lot of time there's not a clock on the screen , and you have to go somewhere but you just wanna look at the news for a minute . A: Mm-hmm , mm-hmm . B: Mm yeah . A: Yes . C: Yeah . A: Yes . C: Yeah , and then you can just see your remote controller yeah yeah yeah so Yeah . B: Yes . A: Yeah you're sitting there already or maybe you have no other uh Mm-hmm . D: Yeah that's that's good , the clock is good . C: Yeah . D: Okay . C: Uh can you go to the next slide please ? C: Uh components uh the main components we need for uh it ha like buttons and uh underneath that there should be switch . C: And uh bulbs . C: Like uh we can have a bulb like whenever we are operating a remote controller or uh whenever the T_V_ is on suppose , then the remote controller should automatically have a b s light . B: Hmm . D: Mm-hmm . C: Then it will be like if you switch on your T_V_ through anoth another source , not from through a remote remote controller and you you lost your remote controller maybe you can find with the light . D: Mm-hmm . C: Maybe we can have that . C: Whenever the T_V_ is on , remote controller will have a light . D: Mm-hmm . C: And then uh infrared bulbs . D: Mm-hmm . C: Um this is like uh when it is dark . A: Yeah , mm-hmm . D: Mm-hmm . C: And battery , there should be a battery for power supply , and a chip , chip which is like a brain to the remote controller which does all the operations , and wires connecting all chips , which is uh lights , everything , so there should be wires . D: Mm-hmm . A: Mm-hmm . A: Yeah . B: Okay . C: And uh uh of course there should be a case where we can keep all the things and , you know different shapes or whatever it is there should be a case to put to give a shape . B: To keep the remote ? C: Yeah . B: Yeah . D: Case . B: A case holder . C: Yeah , holder . B: A holder remote holder . A: Holder , yeah , mm-hmm . C: Um uh can you move onto the next slide . C: Um next sli slide please . C: Um I have referred the site uh the homepage of the um our website , uh from where I have uh uh I got s few points . A: Mm-hmm . C: That's it , that's it from me now . A: Okay . D: So it um we should visit this site and have a look at uh what's up there ? C: Um . D: Or Okay . A: Well , you don't have to . C: Uh it's not like that , I have referred the page to get new ideas or like what can be the working design to how it works and all and so and so . D: Okay . D: So it might be helpful if we had a look at that . C: Yeah if you want . D: Okay , thank you . C: Yeah , it's okay . D: Could you go back to that slide where she had that uh s slide up Betsy ? C: Uh , it's actually there now , there on the screen . A: This one ? D: Yeah , okay , thank you . A: And Francine ? B: Participant two . A: You are number two ? B: Yes . B: No no , I'm three . A: You're three . B: I can make it full ? A: Would you want it full full screen ? B: Yes yes yes . A: Mm-hmm ? A: Okay . B: Okay . B: As uh User Interface Designer I did a little research to find out what are the features which a user would like to have on their remote . A: Mm-hmm . B: Yeah can you please go onto the next slide ? A: Mm-hmm . B: So I found out that uh but uh the main purpose of a remote is to uh f control the function of a television at a far off distance at remote distance . B: Now for that , uh a remote controller should have a switch on off button by which a user can sit anywhere in the room in front of the T_V_ and he can control the functionalities different functionalities of the T_V_ . A: Mm-hmm . B: There should be a signal uh something like a radio wave or a infrared light or a LED which can be used to change the different functionalities in the television if the user wants to uh change the channels or increase the volume he can change it . D: Mm-hmm . B: Now there should be some timer to set for viewing a particular a particular programme or switching on and off a uh a particular programme according to the user choice . A: On the on on the remote . B: Yes . A: Yeah , mm-hmm . B: Yes . B: So if if he want to view a particular programme at say nine o'clock he can set the time , and the T_V_ will automatically it will switch on at that particular time . A: Mm-hmm . A: Mm-hmm . A: Right . A: Mm-hmm . B: So he can use that kind of uh uh properties of features and then there should be a child lock system if a particular channel is not to be viewed by a particular uh for a certain age , then the parents can lock that particular channel so that the ch children cannot view that channel . A: Yes . A: By your child , mm-hmm . D: Mm-hmm . A: Mm-hmm . B: And uh the uh the uh and the one of the feature a user would like to have is the compactness of the co remote . A: Mm-hmm . D: Mm-hmm . B: Uh t the remote should be compact and it should ha it should have as many buttons as possible for controlling different functionalities of the T_V_ television . B: And um uh as uh uh this is my personal preference that it should be in the shape of a T_ in alphabet for more compactability . A: Mm-hmm . B: And uh and uh and it is one more point which I noted it down , like uh the material which which which is used for remotes should be human friendly it should not cause any skin disease or something some al allergy to either children or to um ad adult person . A: Mm-hmm . A: Mm-hmm . D: Mm , 'kay . A: Mm-hmm . B: And it should have an uh it can have an alarm clock a a person if some if somebody wants to get up at around eight eight P_M_ then he can set the time and it can be used as an alarm clock , and I don't think it will cost much to set an alarm clock inside a remote . C: Mm . A: Mm-hmm . C: Yeah , sure . A: Mm-hmm . C: If there is a clock then there can be a alarm clock . D: And an alarm clock , yeah that should that should be okay . B: Yes , and as John Reece said the buttons can be , uh can me we can use the fluorescence to light up the buttons so different uh buttons will glow differently . B: So in even in the dark the user can know what buttons to use to switch on a particular channel . B: And uh uh the design of the uh um remote should be in such a way that there should not be any sharp projections so that if a child plays with a remote , he uh he should not be harmed in any way . C: Hmm . B: And findings , uh I found out uh y um on different sites that uh there are different remotes which can be used , there are remotes which use the infrared for controlling the different functionalities , there are remotes which use the radio waves to control the functions and there are uh So uh there you have different uh types of remotes for different light source which are used which can be used for controlling the different functionalities of a television . B: Next slide . B: And these are my few personal preferences like it can be used for a multipurpose use . B: Not , uh no uh like it can it can be used as a T_V_ control as plus an alarm clock to set an alarm a timing and it should have a child lock , and then to save electricity uh there should not be uh much s move uh lots of circuits and all that . B: And if a person if if if parents wants the television to be switched off by ten o'clock then it should be switched off ten o at ten o'clock automatically , so that nobody else comes later and use it . C: It's like a t okay , it's like a timer it's like a lock to the television . A: Timer , yeah , mm-hmm , mm-hmm . B: Timer . B: Yeah and then you can use a timer as well . B: Yes . B: Yeah that's it . A: Uh okay , now I have On my slide show basically we already we have already done the agenda , and uh on the closing uh basically there will be lunch break and all that . A: However uh the decision we have to take in this meeting is who is our target group . B: Okay . A: And uh what function , working design , how how does it work . A: So these are the two things we should come up wit with . A: So uh the first thing is pro maybe a little easier on uh who is our target group . A: Um . A: I guess in many ways everybody . A: Everybody who has a T_V_ . C: Mm , T_V_ , yeah . B: T_V_ television we was . A: Yeah , and I think today there are probably not many people who don't have a T_V_ . C: Don't T_V_ , yeah . A: There are a few but in general not . A: Now , talking about the target group which is in a sense everybody , but I think within the target group we have subgroups . A: We have we have earlier it was mentioned about um for example elderly people who have limited function with their fingers and hands , so I think that's uh one group that's certainly important . B: Mm-hmm . C: Hmm . A: Um then we have just the nervous people who can never press a little button on anything um unless it's really very clear . C: Yeah . A: And uh I don't know how much we want to cater to children's use . A: I mean that's a question um whether that's important that children can really use it or not . C: Mm . A: So this these are just some thoughts I have on it , and um I dunno what you feel about whether we can just say we have one target group and for this one target group we're gonna design this one thing or whether we're looking at what we like we we talking about different shapes , whether that different shape also includes maybe different uh buttons uh for different groups . D: Mm-hmm . C: Yeah . D: Mm-hmm . C: Mm-hmm . D: Mm-hmm . D: Well you know there's the old motto , children under six never shop alone . A: Mm-hmm . D: So if you've designed something that's very attractive to children um the mummy please mummy please um you know we want it now we wanna go to the store and see it um that has uh a lot of marketing pull . A: That has a lot of that has a lot of appeal but I think uh I'm I'm talking about the functionality now on it whether we're looking at different groups . C: Mm . A: I think the children issue can be addressed with the shape and with colours . D: Mm-hmm . D: That's right . C: Yeah . B: Different colours . A: You know , like you make it nice and pink , fluorescent , banana colour or whatever you know yeah , for example you know . B: Yes . D: You can make a banana shaped one . C: Yeah . C: Mm . A: But the question is really , who is our target group . D: Mm-hmm . A: Do we look at one target group ? A: And with the twenty five Euros you know can we can we afford to have uh I'm asking the technical people here whether um to look at sort of subgroups with maybe different buttons for each group how much would that throw us out of the cost we are supposed to respect ? D: Respect . D: Mm . B: Okay . B: No uh generally we can we can design a remote which is mainly for people with uh f age from ten to um forty and and then we can add on uh specific functional buttons for children as well as the elderly people or the people wit with who have nervous problems , yes . A: Right . A: With with Mm-hmm . C: We can design different remotes for different people , like for aged people there will be big buttons and you know . A: Well that's that's Yeah . B: But in a family in a family there will be a aged person , children and a middle aged but they cannot buy three different remotes . C: yeah . C: Children and everybody , yeah . B: They would like to buy just one and um just one which can be used all the three uh Cost effective . C: Yeah of course that we can do , but specifically if y if like elderly people want big buttons then you can't really make a bi big remote controller so maybe specifically you can design a big con remote controller for elderly and for children , like in a different you know . D: What about the electronics ? D: That's not really gonna change much , is it ? C: No , it it doesn't cost , yeah . D: That that w that won't change much , will it uh ? A: No The the quest the question to be addressed here is only who is the target group and how will it function , and I think the how will it function is probably the question of the buttons you know , within the target group or subgroups . C: Yeah . C: Doesn't doesn't doesn't matter . D: I d I wouldn't think so . D: Mm-hmm . D: Yeah . A: The question is only whether our budget will allow to have more than one design in a sense . D: Yeah . A: I mean the basic design I understand will be the same , but the question is how much will that set us back if let's say uh forty percent we make large buttons and the rest we make regular buttons for example . B: Okay . C: Yeah . D: Yeah . A: So that remains to s to be seen but uh the target group as a whole is is basically everybody with a T_V_ . D: That's right , and can we can we is it even feasible to make one one remote control with something for everyone , or would we have to use the same electronics and make three different shapes ? B: Yes . A: Yeah , well that's that's the question . D: Um the same electronics and basically all that's gonna be different is the plastic case . C: Hmm hmm . D: And in that case we could probabl moulded plastic isn't all that expensive is it ? D: Um you as an industrial person ? C: Uh no . C: Mm , I I I don't think no . A: Well maybe there's there's an idea you know t the new for example new portable phones ? C: It's not . D: Mm-hmm . A: They have like removable plastic cases , so you can have a striped one or you can have a fluorescent blue one , or whatever , and maybe something like that , that in each package you know you have you you have you have for example uh you have let's say a fluorescent blue on it but then you have uh another colour or stripe whatever that already comes in a package . D: Yeah . D: Mm-hmm . B: Okay . D: Well there's a real idea yeah . D: Mm-hmm . C: Hmm . A: And then if people really want more colours they can buy it separately . D: Yeah . D: Right . C: Yeah , like for mobile phones we have uh different you know covers , like designs and all so that w we can have that . A: You know , yes . B: Um Yes . D: Mm-hmm . A: That's right , and but like if if then everybody is is is tired of the fluorescent blue and of the striped or whatever they have as another one in the package , then they can go to the store and for a few uh Francs or Euros whatever they can buy an alternate package with another two colours in it you know for example you know . D: Uh yeah . C: Yeah . D: An alternate package . D: Yeah . D: Okay . B: But uh yeah I I have a doubt like will it be cost wise effective if we if we design a remote having all the uh different features for different people or designing three different um remotes for three different categories of people . A: Well I think I think the idea here is to uh to to d design one remote and what the only change is gonna be um the funct d t yeah uh the functional functional cosmetics if you want to put it that way , um having maybe larger buttons or buttons that light up or buttons that are slightly differently shaped for people uh either for children um Five minutes that was I guess tha that's the old message . C: Yeah , but uh Yeah . D: Well I think we can only aff , yeah . B: Okay . D: Cosmetic . B: Of th okay . B: Okay . B: Mm-hmm . D: Warning , finish meeting now . A: Finish meeting now . A: Um um . D: Well we may have to come back to one or two of these points at our next meeting but um Mm-hmm . C: Yeah , maybe , yeah , yeah . A: But I think I I think to sum it up the target group is basically everybody . C: If we do some more research , maybe we . A: If money permits we can address some features for some subgroups within that . B: Okay , mm-hmm . C: Hmm yeah , I think maybe seventy percent is a unique uh uh remote controller and thirty percent is yeah it's sort of like yeah . D: Okay but we have to l Okay , fair enough . A: Do we agree , do we ? A: Do we agree on on that in principle , like money will tell whether we will be able to do that or not . C: Yeah , yeah , of course , yeah . B: Yes . A: Okay ? C: Mm-hmm . A: So now I understand it's lunch break . A: And um . A: So that's what we will do . D: Okay . B: Okay . A: So hank you very much . C: Thank you . A: And we'll see you after lunch .

The meeting begins and the marketing expert starts her presentation promptly, telling them that her research shows they need a focus- it is not possible to make a device that works on the whole house. The project manager steps in and informs them that they have instructions to eliminate the teletext idea because it is too complicated, and also said they must maintain the corporate image by using corporate designs and colors. The marketing expert resumes, talking about how remotes often get lost and that a light emitter might be useful. The industrial designer gives her presentation, talking about components, materials, and energy sources. They discuss giving the control different shapes to suit both adults and children, making the buttons various shapes, and putting a display clock on the control. The interface designer presents, talking about the features users like on a remote and suggesting that they make the remote a T-shape and add an alarm clock function. They discuss their target group and the possibility of removable plastic cases. They close the meeting deciding to do more research on the plastic cases. *NA* They cannot make a device that works on the whole house- will need a focus. They will eliminate teletext. They will maintain the corporate image by using the proper designs and colors. Their target group is basically everybody who owns a TV. They are concerned about making the control marketable to a wide range of age groups, and have discussed making removable plastic covers so that the look is changeable. However, they need to do more research on this topic. They do not know if their budget will allow them to include all the features they would like to such as a light emitter, clock, alarm clock, and child lock.