<commit_before>---
layout:     post
title:      "The New Media Operating System"
subtitle:   "Personal, Social, and Digital"
date:       2015-05-16 12:00:00
author:     "<NAME>"
header-img: "img/strahov_monastery_prague_129629.jpg"
---

<p>The term “digital first” has gained currency in discussions about change in the media business.  It’s useful shorthand for change in the technologies of content production and its distribution over digital networks and devices. Digital first forces us to rethink our organizational models and staff skills, and retool for digital content production and distribution across all platforms.</p>

<p>It also fails to capture the most important aspect of the emerging media system: the expanding role of personal networks.</p>

<p>As I think about how I use media now, it's basically on my own terms. The World Wide Web and social media have become my portals to most of the content I consume. But it's not just "consume." I find myself creating media every day almost as a matter of course. I have a supercomputer and multimedia production studio in my pocket, and a global network literally at my findertips. Through this network I have found many people who share my interests. Since I have many different interests, I am connected with many different communities, many of which overlap in various ways. We all help each other understand much more about the world than we ever could alone as we create, share, respond, and interact over time.</p>

<p>This is my personal network, and the relationships in it are based on shared interests and trust. Within it are people with whom I have strong or weak ties, just like any geographically-based community.</p>

<h2>The end is near for the Broadcast Era</h2>

<blockquote>
<p>Publishing used to require access to a printing press, and as a result the act of publishing something was limited to a tiny fraction of the population, and reaching a population outside a geographically limited area was even more restricted. Now, once a user connects to the internet, he has access to a platform that is at once global and free. It isn't just that our communications tools are cheaper; they are also better. In particular, they are more favorable to innovative uses, because they are considerably more flexible than our old ones.</p>

<p><NAME>, Here Comes Everyone, 2008</p></blockquote> 

<p>I grew up in a time when newspapers, magazines, books, radio, television, and film were the dominant lifeforms in the media ecosystem. These forms of the Broadcast Era seemed forever etched into the fabric of our culture. To people born in the 20th century, they were the very definition of media. They greatly expanded our ability to percieve the world across time and space, creating the global village about which <NAME> wrote so insightfully. But it turns out they also disrupted forms of communication and communal life that have been part of human culture for millennia.</p>

<p>For the past century, our role in the media system was mostly limited to passive consumption. People want to be told stories, but they also want to tell them. They want to consume, but they also want to create. They want to form relationships and communities. We are just now waking up from our passive role, and realizing how our new media system allows us to participate.</p>

<blockquote><p>I expect that history will show ‘normal’ mainstream twentieth century media to be the aberration in all this. ‘Please, miss, you mean they could only just sit there and watch? They couldn’t do anything? Didn’t everybody feel terribly isolated or alienated or ignored?’</p>

<p>‘Yes, child, that’s why they all went mad. Before the Restoration.’</p>

<p>‘What was the Restoration again, please, miss?’</p>

<p>‘The end of the twentieth century, child. When we started to get interactivity back.’</p>

<p><NAME>, <a href="http://www.douglasadams.com/dna/19990901-00-a.html">How to Stop Worrying and Learn to Love the Internet</a>, 1999</p></blockquote>
<commit_msg>more changes before Anne's party<commit_after>---
layout:     post
title:      "The New Media Operating System"
subtitle:   "Personal, Social, and Digital"
date:       2015-05-16 12:00:00
author:     "<NAME>"
header-img: "img/strahov_monastery_prague_129629.jpg"
---

<p>The term “digital first” has gained currency in discussions about change in the media business.  It’s useful shorthand for change in the technologies of content production and its distribution over digital networks and devices. Digital first forces us to rethink our organizational models and staff skills, and retool for digital content production and distribution across all platforms.</p>

<p>It also fails to capture the most important aspect of the emerging media system: the expanding role of personal networks.</p>

<p>As I think about how I use media now, it's basically on my own terms. The World Wide Web and social media have become my portals to most of the content I consume. But it's not just "consume." I find myself creating media every day almost as a matter of course. I have a supercomputer and multimedia production studio in my pocket, and a global network literally at my fingertips. Through this network I have found many people who share my interests. Since I have many different interests, I am connected with many different communities, many of which overlap in various ways. We all help each other understand much more about the world than we ever could alone as we create, share, respond, and interact over time.</p>

<p>This is my personal network, and the relationships in it are based on shared interests and trust. Within it are people with whom I have strong or weak ties, just like any geographically-based community.</p>

<h2>The end is near for the Broadcast Era</h2>

<blockquote>
<p>Publishing used to require access to a printing press, and as a result the act of publishing something was limited to a tiny fraction of the population, and reaching a population outside a geographically limited area was even more restricted. Now, once a user connects to the internet, he has access to a platform that is at once global and free. It isn't just that our communications tools are cheaper; they are also better. In particular, they are more favorable to innovative uses, because they are considerably more flexible than our old ones.</p>

<p><NAME>, Here Comes Everyone, 2008</p></blockquote> 

<p>I grew up in a time when newspapers, magazines, books, radio, television, and film were the dominant lifeforms in the media ecosystem. These forms of the Broadcast Era seemed forever etched into the fabric of our culture. To people born in the 20th century, they were the very definition of media. They greatly expanded our ability to get news and percieve the world across time and space, creating the global village about which <NAME> wrote so insightfully. But it turns out they also disrupted forms of communication and communal life that have been part of human culture for millennia.</p>

<p>For the past century, our role in the media system was mostly limited to consumption. While celebrating the role of electronic media as "a means of extending and expanding our organinic sense lives into our environment," McLuhan also thought the industrialization of media technology also brought a sense of helplessness and passivity. "The ordinary person senses the greatness of the odds stacked against him, and he adapts his attitudes unconciously."</p>



<p>This was not the case throughout most of human history. </p>

<p>People want to be told stories, but they also want to tell them. They want to consume, but they also want to create. They want to form relationships and communities. We are just now waking up from our passive role, and realizing how our new media system allows us to participate.</p>

<blockquote><p>I expect that history will show ‘normal’ mainstream twentieth century media to be the aberration in all this. ‘Please, miss, you mean they could only just sit there and watch? They couldn’t do anything? Didn’t everybody feel terribly isolated or alienated or ignored?’</p>

<p>‘Yes, child, that’s why they all went mad. Before the Restoration.’</p>

<p>‘What was the Restoration again, please, miss?’</p>

<p>‘The end of the twentieth century, child. When we started to get interactivity back.’</p>

<p><NAME>, <a href="http://www.douglasadams.com/dna/19990901-00-a.html">How to Stop Worrying and Learn to Love the Internet</a>, 1999</p></blockquote>

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