<commit_before># DSA Campaign Uplift Estimation

### Creators: <NAME>, <NAME>, <NAME>

### Project Description: 
This is our capstone project for the 2020 Google STEP Intern Program. The purpose of the web app is to simplify the Dynamic Search Ads process and decrease some of the complexity and confusion associated with DSA. The web app allows users to create different test DSA campaigns with their own desired settings, and with these input settings the web app estimates the results of the DSA campaign and the expected uplift the DSA campaign could bring to the user's existing keyword campaigns. Users can easily experiment with and compare different DSA campaigns, and all of the settings/results come with explanations for added clarity.

### Project URL: dsa-uplift-estimation-2020.uc.r.appspot.com<commit_msg>Update the README.md to provide link to US census data.<commit_after># DSA Campaign Uplift Estimation

### Creators 
<NAME>, <NAME>, <NAME>

### Project URL 
dsa-uplift-estimation-2020.uc.r.appspot.com

### Project Description 
This is our capstone project for the 2020 Google STEP Intern Program. The purpose of the web app is to simplify the Dynamic Search Ads process and decrease some of the complexity and confusion associated with DSA. The web app allows users to create different test DSA campaigns with their own desired settings, and with these input settings the web app estimates the results of the DSA campaign and the expected uplift the DSA campaign could bring to the user's existing keyword campaigns. Users can easily experiment with and compare different DSA campaigns, and all of the settings/results come with explanations for added clarity.

### References
We used 2019 US Census Population Estimates in our calculations.
Link: https://www.census.gov/data/tables/time-series/demo/popest/2010s-state-total.html#par_textimage_1574439295
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