<commit_before>---
layout: page
title: Research
permalink: /research/
---

### Publication:
* "Compromise Effect and Consideration Set Size in Consumer Decision-Making" <NAME>, <NAME>, and <NAME>. _Applied Economics Letters_ (2017).

### Working papers:
* "Helping Hands to Bear the Burden of Choice: Recommendations from Similar, but Not Close, Others Reduce Choice Difficulty" with <NAME> and <NAME>. Revising for submission at _Journal of Marketing_.
* "The Role of Affect in Choice Decision-Making Under a Large Assortment" with <NAME> and <NAME>. R&R at _Journal of Consumer Marketing_.

### Work-in-Progress:
* "Content is King: Marketing Contents for Consumer Engagement and Long Term Sales Growth in the Digital Era" with <NAME>, <NAME>, <NAME>, and <NAME>.
* "Mobile Payments Revolution: The Impact of Third Party Payments on Digital Commerce" with <NAME> and <NAME>.
* "Constituency Statute and Customer Orientation: Machine Learning and Quasi-Experimental Methodology" with <NAME> and <NAME>.<commit_msg>Create research.markdown<commit_after>---
layout: page
title: Research
permalink: /research/
---

### Publication:
* "Compromise Effect and Consideration Set Size in Consumer Decision-Making" with <NAME> and <NAME>. _Applied Economics Letters_ (2017).

### Working papers:
* "Helping Hands to Bear the Burden of Choice: Recommendations from Similar, but Not Close, Others Reduce Choice Difficulty" with <NAME> and <NAME>. Revising for submission at _Journal of Marketing_.
* "The Role of Affect in Choice Decision-Making Under a Large Assortment" with <NAME> and <NAME>. R&R at _Journal of Consumer Marketing_.

### Work-in-Progress:
* "Content is King: Marketing Contents for Consumer Engagement and Long Term Sales Growth in the Digital Era" with <NAME>, <NAME>, <NAME>, and <NAME>.
* "Mobile Payments Revolution: The Impact of Third Party Payments on Digital Commerce" with <NAME> and <NAME>.
* "Constituency Statute and Customer Orientation: Machine Learning and Quasi-Experimental Methodology" with <NAME> and <NAME>.
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