<commit_before>---
layout: post
title: 【译】数字平台思考的艺术(之道？)
categories: [翻译]
tags: [DPS, Platform, Framework, Innovation, Strategy, Rethink]
published: False

---

# The Art of Platform Thinking

作者: <NAME>([Vice President, Emerging Technology](https://www.thoughtworks.com/profiles/amit-kaul)) & <NAME>([Director, Digital Platform Strategy](https://www.thoughtworks.com/profiles/ryan-murray))

标签: [#Technology Strategy](https://www.thoughtworks.com/insights/technology-strategy), [#Innovation](https://www.thoughtworks.com/insights/innovation), [#Strategy](https://www.thoughtworks.com/insights/strategy)

------

The digitally-savvy customer has highly sophisticated - and ever-evolving - expectations for engagement and brand experience at every touchpoint. Delivering on and keeping up with these expectations requires an innovation-driven culture with customer value at its center. We’ve seen a common theme across our most successful client engagements: innovation and speed to market at scale requires more than just intense customer-centricity, adoption of agile practices and technology acumen. For almost any organization with significant brand value and historical technology investments, there will be friction from years of built-up technical and architectural debt. Unlocking core assets and business capabilities to enable customer-facing innovation requires effort and investment.  

数字化客户已经变得非常复杂并不断演进，期望于在每一触点（touchpoint）都能参与互动和品牌体验。交付（实施）并保持这些期望，需要以商业价值为中心的创新驱动文化。在诸多与我们合作的客户成功案例之中，我们看到了一个共同主题：即创新和快速大规模地推向市场需要的不仅仅是 intense 的以用户为中心，采取（实践/遵循）敏捷实践和技术敏感度。几乎任何一个组织的巨大品牌价值和历史技术投资，都会有来自于数年的技术建设与架构债务之间的摩擦。解锁（unlock）核心资产（价值）和商业能力使得面向用户的创新需要努力和投资。

> All organizations have an innate innovation capability [![](https://g.twimg.com/dev/documentation/image/Twitter_logo_blue_16.png)Tweet this](http://twitter.com/home/?status=All%20organizations%20have%20an%20innate%20innovation%20capability%20say%20@amitk_tw%20and%20Ryan%20Murray%20http://thght.works/2qjllpS%20via%20@ThoughtWorks)

> 所有组织的创新能力与生俱来。

But yours may be so knotted up with organizational complexity and technology delivery friction that it’s less painful to stick to business as usual. How do you know? If progress becomes mired in departmental finger pointing, or your best people are busy just keeping things up and running, innovation is suffering.  This wasted energy costs time and competitive advantage, it creates frustrating experiences for your customers, and ultimately drives tech talent out the door.

但是您的组织可能被组织复杂度和技术交付摩擦（friction）所束缚，一如既往地坚持做生意要来得更加艰难（反过来的 painful）。你怎么会知道？如果进程陷入部门间相互指责的困境当中，或者你最得力的下属只是忙于保持事情继续运转，创新就会受挫。所浪费的能量花费了时间和竞争优势，给你的用户们创造了糟糕的（令人沮丧的/破坏性的？）体验，最终将技术人才扫地出门。

Platform thinking can help untangle those knots and free your organization up to be more innovative without adding additional debt such as inventory, real estate, divisions, and staff.  

平台思维能够帮助解开这些根结，并解放你的组织使之变得更具有创新性，而不用再添加额外的存货、真实财产、（部门）分歧和人员（上的）等债务。

**Here’s how it works:**  

For your organization to make the most out of technology investments, you need a comprehensive strategy that puts your essential business priorities at the heart of your approach to foundational technologies. Platform thinking then becomes the touchstone for making key technology decisions that will simplify your ecosystem, stimulate innovation, and accelerate delivery.  

**以下是如何运作：**

为了你的组织能够充分利用技术投资，你需要一个全面的战略，将你的基本业务（统筹）安排在基础技术放方法的核心之上。平台思维就会变成制定核心技术决策的试金石，将会简化你的生态系统，刺激创新，并且加速交付。

At **Thought**Works, we’ve spent the past few years building and enhancing platforms that enable our enterprise clients to utilize the assets they already possess to support their forward-looking business objectives. We’ve collaborated with our clients to address key questions, such as:
<commit_msg>[#200] - Just polished wordings of first section<commit_after>---
layout: post
title: 【译】数字平台思考的艺术(之道？)
categories: [翻译]
tags: [DPS, Platform, Framework, Innovation, Strategy, Rethink]
published: False

---

# The Art of Platform Thinking

作者: <NAME> ([Vice President, Emerging Technology](https://www.thoughtworks.com/profiles/amit-kaul)) & <NAME> ([Director, Digital Platform Strategy](https://www.thoughtworks.com/profiles/ryan-murray))

标签: [#Technology Strategy](https://www.thoughtworks.com/insights/technology-strategy), [#Innovation](https://www.thoughtworks.com/insights/innovation), [#Strategy](https://www.thoughtworks.com/insights/strategy)

------

The digitally-savvy customer has highly sophisticated - and ever-evolving - expectations for engagement and brand experience at every touchpoint. Delivering on and keeping up with these expectations requires an innovation-driven culture with customer value at its center. We’ve seen a common theme across our most successful client engagements: innovation and speed to market at scale requires more than just intense customer-centricity, adoption of agile practices and technology acumen. For almost any organization with significant brand value and historical technology investments, there will be friction from years of built-up technical and architectural debt. Unlocking core assets and business capabilities to enable customer-facing innovation requires effort and investment.  

数字化客户（的需求？）已经变得非常复杂（久经世故、见过识广）并不断演进，期望于在每一触点（touchpoint）都能参与互动和品牌体验。交付（实施）并持续满足于客户期望，需要围绕客户价值打造创新驱动型（企业）文化。我们从最成功的客户案例之中见证着一个共同主题：即创新和快速大规模地推向市场需要的不仅仅是 intense （紧锣密鼓）的以用户为中心（/围绕客户），采取（实践/遵循）敏捷实践和技术敏感度。对于几乎所有组织的显著品牌价值和历史技术投资来说，都会有来自于数年的技术建设与架构债务之间的摩擦。解锁（unlock）核心资产（价值）和商业能力使得面向用户的创新需要努力和投资。

> All organizations have an innate innovation capability [![](https://g.twimg.com/dev/documentation/image/Twitter_logo_blue_16.png)Tweet this](http://twitter.com/home/?status=All%20organizations%20have%20an%20innate%20innovation%20capability%20say%20@amitk_tw%20and%20Ryan%20Murray%20http://thght.works/2qjllpS%20via%20@<EMAIL>)

> 所有组织的创新能力与生俱来。

But yours may be so knotted up with organizational complexity and technology delivery friction that it’s less painful to stick to business as usual. How do you know? If progress becomes mired in departmental finger pointing, or your best people are busy just keeping things up and running, innovation is suffering.  This wasted energy costs time and competitive advantage, it creates frustrating experiences for your customers, and ultimately drives tech talent out the door.

但是您的组织可能被组织复杂度和技术交付摩擦（friction）所束缚，一如既往地坚持做生意要来得更加艰难（反过来的 painful）。你怎么会知道？如果进程陷入部门间相互指责的困境当中，或者你最得力的下属只是忙于保持事情继续运转，创新就会受挫。所浪费的能量花费了时间和竞争优势，给你的用户们创造了糟糕的（令人沮丧的/破坏性的？）体验，最终将技术人才扫地出门。

Platform thinking can help untangle those knots and free your organization up to be more innovative without adding additional debt such as inventory, real estate, divisions, and staff.  

平台思维能够帮助解开这些根结，并解放你的组织使之变得更具有创新性，而不用再添加额外的存货、真实财产、（部门）分歧和人员（上的）等债务。

**Here’s how it works:**  

For your organization to make the most out of technology investments, you need a comprehensive strategy that puts your essential business priorities at the heart of your approach to foundational technologies. Platform thinking then becomes the touchstone for making key technology decisions that will simplify your ecosystem, stimulate innovation, and accelerate delivery.  

**以下是如何运作：**

为了你的组织能够充分利用技术投资，你需要一个全面的战略，将你的基本业务（统筹）安排在基础技术放方法的核心之上。平台思维就会变成制定核心技术决策的试金石，将会简化你的生态系统，刺激创新，并且加速交付。

At **Thought**Works, we’ve spent the past few years building and enhancing platforms that enable our enterprise clients to utilize the assets they already possess to support their forward-looking business objectives. We’ve collaborated with our clients to address key questions, such as:

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