<commit_before><!DOCTYPE html>
<html lang="en">
<head>
	<title>kim • nguyen</title>
	<meta charset="UTF-8">
	<meta name="description" content="Portfolio Template">
	<meta name="keywords" content="portfolio, UX, design, kim, nguyen">
	<meta name="viewport" content="width=device-width, initial-scale=1.0">
	<!-- Favicon -->   
	<link href="img/favicon.ico" rel="shortcut icon"/>

	<!-- Google Fonts -->
	<link href="https://fonts.googleapis.com/css?family=Josefin+Sans:400,400i,600,600i,700" rel="stylesheet">

	<!-- Stylesheets -->
	<link rel="stylesheet" href="css/bootstrap.min.css"/>
	<link rel="stylesheet" href="css/font-awesome.min.css"/>
	<link rel="stylesheet" href="css/style.css"/>

    <!-- D3 library (MUST PRELOAD)-->
 	<script src="https://d3js.org/d3.v4.min.js"></script>
    <script src="js/d3/d3legend.js"></script>
    <script src="js/d3/responsive.js"></script>
    <script src="js/d3/barchart.js"></script>

	<!--[if lt IE 9]>
	  <script src="https://oss.maxcdn.com/html5shiv/3.7.2/html5shiv.min.js"></script>
	  <script src="https://oss.maxcdn.com/respond/1.4.2/respond.min.js"></script>
	<![endif]-->
</head>
<body>
	<!-- Page Preloder -->
	<div id="preloder">
		<div class="loader"></div>
	</div>

	<!-- header section start -->
	<header class="header-section">
		<div class="flex-container">
			<div class="logo">
				<a href="https://nguyenkim.ca/"><h1 class="site-logo mobile-margin">kim→nguyen</h1></a>
			</div>
			<nav class="main-menu">
				<ul>
					<li><a href="https://nguyenkim.ca/#about">About</a></li>
					<li><a href="https://nguyenkim.ca/#work">Works</a></li>
					<li><a href="./files/KN-resume.pdf" target="blank">Resume</a></li>
				</ul>
			</nav>
		</div>
		<div class="nav-switch">
			<i class="fa fa-bars"></i>
		</div>
	</header>
	<!-- header section end -->


	<!--intro section begins -->
	<section class="intro-section">
		<div class="flex-container">
			<center><h3>User Research: Women + Weed</h3></center>
		</div>
	</section>
	<!-- intro section ends -->


	<!--project section begins -->
	<section class="project-section">
		<div class="project-container" id="project">
			<div class="project-content">
				<div class="bg-text">Tools: D3.js (data visualisation), Illustrator, Photoshop, Figma.</div>			
				<br>
				<p>
					User and market research conducted for Golden Goose, a former KW-based e-commerce retailer focused on products for an elevated cannabis experience.
				</p>
				<p>
					Women are a key demographic in the cannabis market, yet a significant portion do not identify with the de facto stoner aesthetic (red, green, and yellow colour scheme; shopping at head shops; <NAME>; etc.), making them an inherently difficult demographic to cater to. The goal of this research was to identify nuances of the female-identifying cannabis user through creating accurate user personas. 
				</p>
				<p>
					Below is the user hypothesis containing user-specific assumptions and goals of the two types of proposed cannabis users: the exploratory user and the regular user.
				</p><commit_msg>minor edits<commit_after><!DOCTYPE html>
<html lang="en">
<head>
	<title>kim • nguyen</title>
	<meta charset="UTF-8">
	<meta name="description" content="Portfolio Template">
	<meta name="keywords" content="portfolio, UX, design, kim, nguyen">
	<meta name="viewport" content="width=device-width, initial-scale=1.0">
	<!-- Favicon -->   
	<link href="img/favicon.ico" rel="shortcut icon"/>

	<!-- Google Fonts -->
	<link href="https://fonts.googleapis.com/css?family=Josefin+Sans:400,400i,600,600i,700" rel="stylesheet">

	<!-- Stylesheets -->
	<link rel="stylesheet" href="css/bootstrap.min.css"/>
	<link rel="stylesheet" href="css/font-awesome.min.css"/>
	<link rel="stylesheet" href="css/style.css"/>

    <!-- D3 library (MUST PRELOAD)-->
 	<script src="https://d3js.org/d3.v4.min.js"></script>
    <script src="js/d3/d3legend.js"></script>
    <script src="js/d3/responsive.js"></script>
    <script src="js/d3/barchart.js"></script>

	<!--[if lt IE 9]>
	  <script src="https://oss.maxcdn.com/html5shiv/3.7.2/html5shiv.min.js"></script>
	  <script src="https://oss.maxcdn.com/respond/1.4.2/respond.min.js"></script>
	<![endif]-->
</head>
<body>
	<!-- Page Preloder -->
	<div id="preloder">
		<div class="loader"></div>
	</div>

	<!-- header section start -->
	<header class="header-section">
		<div class="flex-container">
			<div class="logo">
				<a href="https://nguyenkim.ca/"><h1 class="site-logo mobile-margin">kim→nguyen</h1></a>
			</div>
			<nav class="main-menu">
				<ul>
					<li><a href="https://nguyenkim.ca/#about">About</a></li>
					<li><a href="https://nguyenkim.ca/#work">Works</a></li>
					<li><a href="./files/KN-resume.pdf" target="blank">Resume</a></li>
				</ul>
			</nav>
		</div>
		<div class="nav-switch">
			<i class="fa fa-bars"></i>
		</div>
	</header>
	<!-- header section end -->


	<!--intro section begins -->
	<section class="intro-section">
		<div class="flex-container">
			<center><h3>User Research: Women + Weed</h3></center>
		</div>
	</section>
	<!-- intro section ends -->


	<!--project section begins -->
	<section class="project-section">
		<div class="project-container" id="project">
			<div class="project-content">
				<div class="bg-text">Tools: d3.js (data viz), Figma.</div>			
				<br>
				<p>
					User and market research conducted for Golden Goose, a former KW-based e-commerce retailer focused on products for an elevated cannabis experience.
				</p>
				<p>
					Women are a key demographic in the cannabis market, yet a significant portion do not identify with the de facto stoner aesthetic (red, green, and yellow colour scheme; shopping at head shops; <NAME>; etc.), making them an inherently difficult demographic to cater to. The goal of this research was to identify nuances of the female-identifying cannabis user through creating accurate user personas. 
				</p>
				<p>
					Below is the user hypothesis containing user-specific assumptions and goals of the two types of proposed cannabis users: the exploratory user and the regular user.
				</p>
{'fraction_non_alphanumeric': 0.1879526003949967, 'fraction_numerical': 0.013166556945358789, 'mean_word_length': 3.770015698587127, 'pattern_counts': {'":': 0, '<': 193, '<?xml version=': 0, '>': 193, 'https://': 14, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
{'dir': 'git-commits-cleaned', 'id': '2595726', 'n_tokens_mistral': 2297, 'n_tokens_neox': 2007, 'n_words': 520}