<commit_before>---
layout: home
permalink: /
hero-image: /assets/img/potus.jpg
hero-text: "We believe that government works best when it's built for people. "
hero-button-text: View the 2015 Annual Report
hero-button-link: /2015-annual-report/
content-button-text: View the Executive Order
content-button-link: assets/report.pdf
banner-heading: We are a cross-agency team with backgrounds in diverse fields including psychology, economics, policy,  law, medicine, statistics, and political science.
banner-text: We are unified by our commitment to use what research tells us about how people make decisions to better serve Americans and improve government efficiency.
banner-button-text: Our Approach
banner-button-link: /approach/
---
## “A growing body of evidence demonstrates that behavioral science insights — research findings from fields such as behavioral economics and psychology about how people make decisions and act on them — can be used to design government policies to better serve the American people...” — President <NAME>

On September 15, 2015, President Obama signed an Executive Order that directs Federal agencies to use behavioral science insights to better serve the American people. The Executive Order directs Federal agencies to identify programs in which applying behavioral science insights can yield substantial improvements; develop strategies for applying behavioral science insights to programs, and, where possible, for rigorously testing and evaluating the impact of these insights; recruit behavioral science experts to join the Federal Government; and strengthen agency relationships with the research community.<commit_msg>Fix broken link<commit_after>---
layout: home
permalink: /
hero-image: /assets/img/potus.jpg
hero-text: "We believe that government works best when it's built for people. "
hero-button-text: View the 2015 Annual Report
hero-button-link: /2015-annual-report/
content-button-text: View the Executive Order
content-button-link: /assets/files/behavioral-science-eo-unsigned.pdf
banner-heading: We are a cross-agency team with backgrounds in diverse fields including psychology, economics, policy,  law, medicine, statistics, and political science.
banner-text: We are unified by our commitment to use what research tells us about how people make decisions to better serve Americans and improve government efficiency.
banner-button-text: Our Approach
banner-button-link: /approach/
---
## “A growing body of evidence demonstrates that behavioral science insights — research findings from fields such as behavioral economics and psychology about how people make decisions and act on them — can be used to design government policies to better serve the American people...” — President <NAME>

On September 15, 2015, President Obama signed an Executive Order that directs Federal agencies to use behavioral science insights to better serve the American people. The Executive Order directs Federal agencies to identify programs in which applying behavioral science insights can yield substantial improvements; develop strategies for applying behavioral science insights to programs, and, where possible, for rigorously testing and evaluating the impact of these insights; recruit behavioral science experts to join the Federal Government; and strengthen agency relationships with the research community.
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