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                    <a class="page-scroll" href="oscar.html">How to win an Oscar</a>
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                <h1>Killin' It at the Box Office</h1>
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                <h2>What Factors Drive Movie Revenue?</h2>
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                    <h5 class="Opening Quote" style="text-align: left;">“It’s no trick to make a lot of money, if what you want to do is make a lot of money.” - <NAME>, <i><NAME></i></h5>
            		    <p align="left">Having explored what it takes to clinch that Oscar trophy, Team Nuns decided to pursue another question that might interest the movie exec: What can be done to maximize a movie’s sales? After scouring public data sources for a range of information, here are some important takeaways:</p>
                        
                            <h4 Class = "List Element">Budget</h4>
                            
                            <h5>“I like working on big budget films.” - <NAME></h5>
                            
                            <p align="left">When it comes to movie revenue, there’s nothing more straightforward than putting money into the product. Dollars spent against a movie are the clearest indicator of overall success, which should reinforce the belief that in order to get a ringer, you’ve got to put in the investment. However, before you rush into throwing money at the problem, be warned - the revenue value of budget dollars for uninspired films with no redeeming qualities is only 80 cents to the dollar. So while you’re not making the next billion dollar movie without a lot of cash backing it, you could stand to make a 20% loss if you’re not using it wisely.</p>
                            <h4 Class = "List Element">Timing, timing, timing</h4>

                            <h4 Class = "List Element">Mass Appeal</h4>
                            <h4 Class = "List Element">The Opening Weekend</h4>
                            <h4 Class = "List Element">Finally, the Movie Quality</h4>
                            <h5 align="left">“I'd rather make a show 100 people need to see, than a show that 1000 people want to see.” ― J<NAME></h5>
                            <p align="left">Oh, and yes, about how good the movie is. While determining the quality of a movie is open to interpretation, we relied on the masses and culled the IMDb rating (with thousands of IMDb-ans contributing) to provide us a sense of how a movie’s perceived calibre influenced its box office sales. The answer: very little. Moving up an entire point in the IMDb’s rating scale (no mean feat given the internet populace’s exacting standards) yields only an extra $10 million dollars. Important to note however, that this is while simultaneously considering all the other possible factors. Movies having a huge budget, the right opening weekend strategy, and targeting the appropriate audience tend to be pretty decent, leaving little room for differentiation. But that means you don’t need the next Citizen Kane for folks to cough up the dough. Just ask <NAME>, who despite his insistence above directed the thoroughly average, but box-office-smashing, Avengers 2.</p>
                    <h2 class="section-heading">How did we do it?</h2>
                    <hr class="primary">
                    <h3 class="sub-section heading">Background &nbsp Motivation</h3>

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                        <li><commit_msg>testing font<commit_after><!DOCTYPE html>
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                    <a class="page-scroll" href="oscar.html">How to win an Oscar</a>
                  </li>
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                    <a class="page-scroll" href="boxoffice.html">Killin'it at the Box Office</a>
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    <header>
        <div class="header-content">
            <div class="header-content-inner">
                <h1>Killin' It at the Box Office</h1>
                <hr>
                <h2>What Factors Drive Movie Revenue?</h2>
            </div>
        </div>
    </header>

<aside class="bg-primary"> 
</aside>

<!--    <section class="bg-primary" id="about"> -->
       <!--  <div class="container"> -->
<!--             <div class="row"> -->
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                    <h2 class="section-heading">Five Things You Should Know</h2>
                    <hr class="primary">
                    <h5 class="Opening Quote" >“It’s no trick to make a lot of money, if what you want to do is make a lot of money.” - Mr. Bernstein, <i><NAME></i></h5>
            		    <p align="left">Having explored what it takes to clinch that Oscar trophy, Team Nuns decided to pursue another question that might interest the movie exec: What can be done to maximize a movie’s sales? After scouring public data sources for a range of information, here are some important takeaways:</p>
                        
                            <h4 Class = "List Element" style="text-align: left;">Budget</h4>
                            
                            <h5 style="text-align: left;">“I like working on big budget films.” - <NAME></h5>
                            
                            <p align="left" style="font-size:160%;">When it comes to movie revenue, there’s nothing more straightforward than putting money into the product. Dollars spent against a movie are the clearest indicator of overall success, which should reinforce the belief that in order to get a ringer, you’ve got to put in the investment. However, before you rush into throwing money at the problem, be warned - the revenue value of budget dollars for uninspired films with no redeeming qualities is only 80 cents to the dollar. So while you’re not making the next billion dollar movie without a lot of cash backing it, you could stand to make a 20% loss if you’re not using it wisely.</p>
                            <h4 Class = "List Element" style="text-align: left;">Timing, timing, timing</h4>

                            <h4 Class = "List Element" style="text-align: left;">Mass Appeal</h4>
                            <h4 Class = "List Element" style="text-align: left;">The Opening Weekend</h4>
                            <h4 Class = "List Element" style="text-align: left;">Finally, the Movie Quality</h4>
                            <h5 style="text-align: left;">“I'd rather make a show 100 people need to see, than a show that 1000 people want to see.” ― <NAME></h5>
                            <p align="left" style="font-size:160%;">Oh, and yes, about how good the movie is. While determining the quality of a movie is open to interpretation, we relied on the masses and culled the IMDb rating (with thousands of IMDb-ans contributing) to provide us a sense of how a movie’s perceived calibre influenced its box office sales. The answer: very little. Moving up an entire point in the IMDb’s rating scale (no mean feat given the internet populace’s exacting standards) yields only an extra $10 million dollars. Important to note however, that this is while simultaneously considering all the other possible factors. Movies having a huge budget, the right opening weekend strategy, and targeting the appropriate audience tend to be pretty decent, leaving little room for differentiation. But that means you don’t need the next Citizen Kane for folks to cough up the dough. Just ask <NAME>, who despite his insistence above directed the thoroughly average, but box-office-smashing, Avengers 2.</p>
                    <h2 class="section-heading">How did we do it?</h2>
                    <hr class="primary">
                    <h3 class="sub-section heading">Background &nbsp Motivation</h3>

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