<commit_before>> The Fireworks Project will put a Personal Internet Account into the hands of
> doer, thinker, and tinkerer we can find.

Internet technologies are advancing rapidly and have been disjointed as a
concequence. The number of applications I have to choose from to perform
something as simple as answering emails is mind numbing. While this fracturing
suites [early technology adopters][1] the majority are being ignored. This is
where the opportunity lies.

We are not arguing that the pace of innovation needs to be slowed, but that we
can package fractured internet technology it as a whole product. The majority
of the potential market for any technological innovation exists with the
pragmatic individuals that need it packaged and delivered in some way allows
them to immediately put it to use. As this is written in 2010, there is no
package or service that achieves that.

Imagine yourself in 1908, riding in a horse drawn carriage, going past a
motorist stuck on the side of the road because of a breakdown. In those days
motoring was a hobby, mostly enjoyed by wealthy individuals. You would probably
scoff from the seat of your carriage and carry on, shaking your head. Why would
sombody waste so much money on such a useless toy?

Then, several years later, around 1914, cars became more affordable and
reliable, thanks to the [assembly lines of the Ford Motor company][2]. Now as
more of your neighbors are able to purchase cars you begin to see their
usefullness. Soon, your pragmatic nature convinces that owning a car may
actually be a good idea.

  [1]: http://en.wikipedia.org/wiki/Diffusion_of_innovations
  [2]: http://en.wikipedia.org/wiki/Assembly_line<commit_msg>Taking a break from biz purpose.<commit_after>> The Fireworks Project will put a Personal Internet Account into the hands of
> everyone with access to an internet connection.

Internet technologies are advancing rapidly and have been disjointed as a
concequence. The number of applications available to choose from for something
as simple as answering emails is mind numbing. While this fracturing suites
[early technology adopters][1], the majority of internet users are left to fend
for themselves. This is where our opportunity lies.

We are not arguing that the pace of innovation needs to be slowed, but that we
can package fractured internet technology it as a whole product. The majority
of the potential market for any technological innovation exists with the
pragmatic individuals that need it packaged and delivered in a way which allows
them to immediately put it to use. As this is written in 2010, there is no
package or service that achieves that.

Imagine yourself in 1908, riding in a horse drawn carriage, going past a broken
down motorist stuck on the side of the road. In those days motoring was a
hobby, mostly enjoyed by wealthy individuals. You would probably scoff from the
seat of your carriage and carry on, shaking your head. Why would sombody waste
so much money on such a useless toy?

Then, several years later, around 1914, cars became more affordable and
reliable, thanks to the [assembly lines of the Ford Motor company][2]. Now as
more of your neighbors are able to purchased cars you began to see their
usefullness. Soon, your pragmatic nature convinces you that owning a car may
actually be a good idea.

The early adopters of automobiles were tinkerers. The same is true of internet
technologies today. We want to change that so that everyone with internet
access, early adopters and pragmatic followers alike, is convinced that having
a Personal Internet account is a good idea.

---

* The following data is for the US only, just to refrain from overwhelming
ourselves at this point.*

* There are about 252 million people in the US between the ages 10 - 79.
* There are probably about [165 million Facebook users in the US][5].
* There are about [23 million Twitter users in the US][4].
* In the US Yahoo! email gets 106 million, Windows Live 47 million, Gmail 37
million, and AOL 36.4 million, for [226 million total][3]. (Windows Live acquired Hot Mail)

  [1]: http://en.wikipedia.org/wiki/Diffusion_of_innovations
  [2]: http://en.wikipedia.org/wiki/Assembly_line
  [3]: http://www.email-marketing-reports.com/metrics/email-statistics.htm
  [4]: http://mashable.com/2010/01/11/twitter-growth-stats/
  [5]: http://www.facebook.com/press/info.php?statistics

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