<commit_before>---
layout: post
title:  "Ello! PBC"
date:   2014-10-23 01:23:45 MDT
categories: about
position: 5
---

**A BETTER WAY** 

October 23, 2014

![letter.jpg](https://d324imu86q1bqn.cloudfront.net/uploads/asset/attachment/693814/ello-xhdpi-b62bd5c3.jpg)

Hi there. 

There has been some speculation in the press since our launch that Ello will someday be forced to allow paid ads on our social network. 

With virtually everybody else relying on ads to make money, some members of the tech elite are finding it hard to imagine there is a better way. 

**But 2014 is not 2004, and the world has changed.** 

To assure that Ello always remains ad-free, Ello converted to a Public Benefit Corporation (PBC). A Benefit Corporation is a new kind of for-profit company in the USA that exists to produce a benefit for society as a whole — not just to make money for its investors. 

The Ello PBC charter states in the strongest legal terms possible that: 

1) Ello shall never make money from selling ads; 

2) Ello shall never make money from selling user data; and 
<commit_msg>Moved "A Better Way" to title.<commit_after>---
layout: post
title:  "Ello! PBC: A Better Way."
date:   2014-10-23 01:23:45 MDT
categories: about
position: 5
---

October 23, 2014

![letter.jpg](https://d324imu86q1bqn.cloudfront.net/uploads/asset/attachment/693814/ello-xhdpi-b62bd5c3.jpg)

Hi there. 

There has been some speculation in the press since our launch that Ello will someday be forced to allow paid ads on our social network. 

With virtually everybody else relying on ads to make money, some members of the tech elite are finding it hard to imagine there is a better way. 

**But 2014 is not 2004, and the world has changed.** 

To assure that Ello always remains ad-free, Ello converted to a Public Benefit Corporation (PBC). A Benefit Corporation is a new kind of for-profit company in the USA that exists to produce a benefit for society as a whole — not just to make money for its investors. 

The Ello PBC charter states in the strongest legal terms possible that: 

1) Ello shall never make money from selling ads; 

2) Ello shall never make money from selling user data; and 

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