<commit_before>---
layout: post
title: 'Teen Entrepreneurship: PR and Social Traction Channels'
course: tent
standards:
  - name: 'I can describe the uses and purposes of offline advertising.'
---

### Class Outline

* Offline Advertisements
* Desktop Publishing Basics

### What Should Be Ready Today

1. You should be building your list of traction channels you plan to explore, along with your specific plans for putting them into action.

### Offline Advertisements

Offline advertisements are great for reaching hyper-local target audiences. Billboards, TV ads, radio spots, magazine ads are excellent offline advertising platforms. For this class, you may be focusing on hand-delivered flyers or posters.

Offline advertisements should be designed to do the following:

1. Attention - Grab the attention of the potential customer
2. Interest - Create an interest in your product
3. Desire - Give them a reason to want your product
4. Action - Invite them to act, call, schedule an appointment, etc

### Desktop Publishing Basics

There are two simple rules that I want you to learn before you design your flyers. Balance, and white space.

#### Balance<commit_msg>updates title<commit_after>---
layout: post
title: 'Teen Entrepreneurship: Offline Advertising and Desktop Publishing'
course: tent
standards:
  - name: 'I can describe the uses and purposes of offline advertising.'
---

### Class Outline

* Offline Advertisements
* Desktop Publishing Basics

### What Should Be Ready Today

1. You should be building your list of traction channels you plan to explore, along with your specific plans for putting them into action.

### Offline Advertisements

Offline advertisements are great for reaching hyper-local target audiences. Billboards, TV ads, radio spots, magazine ads are excellent offline advertising platforms. For this class, you may be focusing on hand-delivered flyers or posters.

Offline advertisements should be designed to do the following:

1. Attention - Grab the attention of the potential customer
2. Interest - Create an interest in your product
3. Desire - Give them a reason to want your product
4. Action - Invite them to act, call, schedule an appointment, etc

### Desktop Publishing Basics

There are two simple rules that I want you to learn before you design your flyers. Balance, and white space.

#### Balance
{'fraction_non_alphanumeric': 0.05614632071458953, 'fraction_numerical': 0.004253509145044662, 'mean_word_length': 4.394495412844036, 'pattern_counts': {'":': 0, '<': 3, '<?xml version=': 0, '>': 3, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
{'dir': 'git-commits-cleaned', 'id': '5935944', 'n_tokens_mistral': 595, 'n_tokens_neox': 564, 'n_words': 334}