<commit_before>Ethical Advertising
===================

Read the Docs is a large, free web service.
There is one proven business model to support this kind of site: **Advertising**.
Instead of using en existing ad network, we are building the model we want to exist.

**We're building an advertising model that respects users while providing value to advertisers.**
We don't track you, sell your data, or anything else.
We simply show ads to users, based on the content of the pages you look at.

We talk a bit below about :ref:`our worldview on advertising <ethical-info>`,
if you want to know more.

.. note::

   **Are you a marketer?**
   `Learn more <https://readthedocs.org/sustainability/advertising/>`_ about how you can connect with the millions of developers who Read the Docs each month.

Feedback
--------

We're a community,
and we value your feedback.
If you ever want to reach out about this effort,
feel free to `shoot us an email <mailto:<EMAIL>>`_.
You can also :ref:`opt out <opt-out>` if you prefer.

We have gone into more detail about our views in our `blog post <https://blog.readthedocs.com/ads-on-read-the-docs/>`_ about this topic.
Also, <NAME>, one of our co-founders also `talks a bit more <http://ericholscher.com/blog/2016/aug/31/funding-oss-marketing-money/>`_ about funding open source this way on his blog.

.. _ethical-info:

Our worldview
-------------

We're building the advertising model we want to exist:

* We don't track you
* We don't sell your data
* We host everything ourselves, no third-party scripts or images

**We're doing newspaper advertising,
on the internet.**
For a hundred years,
newspapers put an ad on the page,
some folks would see it,
and advertisers would pay for this.
This is our model.

So much ad tech has been built to track users.
Following them across the web,
from site to site,
showing the same ads and gathering data about them.
Then retailers sell your purchase data to try and attribute sales to advertising.
Now there is an industry in doing `fake ad clicks`_ and other scams,<commit_msg>Review feedback<commit_after>Ethical Advertising
===================

Read the Docs is a large, free web service.
There is one proven business model to support this kind of site: **Advertising**.
Instead of using an existing ad network, we are building the model we want to exist.

**We're building an advertising model that respects users while providing value to advertisers.**
We don't track you, sell your data, or anything else.
We simply show ads to users, based on the content of the pages you look at.

We talk a bit below about :ref:`our worldview on advertising <ethical-info>`,
if you want to know more.

.. note::

   **Are you a marketer?**
   `Learn more <https://readthedocs.org/sustainability/advertising/>`_ about how you can connect with the millions of developers who Read the Docs each month.

Feedback
--------

We're a community,
and we value your feedback.
If you ever want to reach out about this effort,
feel free to `shoot us an email <mailto:<EMAIL>>`_.

You can :ref:`opt out <opt-out>` of having paid ads on your projects,
or seeing paid ads if you want.

We have gone into more detail about our views in our `blog post <https://blog.readthedocs.com/ads-on-read-the-docs/>`_ about this topic.
<NAME>, one of our co-founders `talks a bit more <http://ericholscher.com/blog/2016/aug/31/funding-oss-marketing-money/>`_ about funding open source this way on his blog.

.. _ethical-info:

Our worldview
-------------

We're building the advertising model we want to exist:

* We don't track you
* We don't sell your data
* We host everything ourselves, no third-party scripts or images

**We're doing newspaper advertising,
on the internet.**
For a hundred years,
newspapers put an ad on the page,
some folks would see it,
and advertisers would pay for this.
This is our model.

So much ad tech has been built to track users.
Following them across the web,
from site to site,
showing the same ads and gathering data about them.
Then retailers sell your purchase data to try and attribute sales to advertising.
Now there is an industry in doing `fake ad clicks`_ and other scams,
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