<commit_before>(ns pc.views.blog.blue-ocean-made-of-ink)

(defn blue-ocean-made-of-ink []
  {:title "Our blue ocean is made of ink."
   :blurb "For every single designer or developer using an app to prototype their product, there's at least a thousand using pen and paper..."
   :author "Danny"
   :body
   (list
    [:article
     [:p "Following our unexpected "
         [:a {:href "/blog/product-hunt-wake-up-call"} "Product Hunt launch"]
         ", we’ve been receiving a lot of feedback.
         When it’s positive I’m inspired, and when it’s critical I’m motivated.
         We’ve even received encouragement from founders of more popular prototyping tools.
         This type of praise often brings up the question, \"Aren't they competition?\""]]

    [:article
     [:blockquote "Our true competition is not the small trickle of non-Tesla electric cars being produced, but rather the enormous flood of gasoline cars pouring out of the world’s factories every day."]]

    [:article
     [:p "<NAME> wrote that on "
         [:a {:href "http://www.teslamotors.com/blog/all-our-patent-are-belong-you"} "Telsa's blog"]
         " last year.
         Tesla’s blue ocean was made of gasoline, Precursor’s is ink.
         For every single designer or developer using an app to prototype their product, there's at least a thousand using pen and paper."]]

    [:article
     [:h3 "How do we compete with paper?"]
     [:p "I don’t handwrite letters, I won't pay bills with checks, and I never unfold maps to get around.
         So why is pen and paper still so ingrained in the prototyping process?
         In my experience prototyping designs on paper is often based on a desire for more discipline—and this is where Precursor will compete.
         The inherent discipline with pen and paper makes it simple, efficient, and accessible."]]

    [:article
     [:h3 "Simplicity—good start."]
     [:p "No tool is simpler than pen and paper.
         It requires almost no conscious effort.
         Competing here means creating a minimum level of cognitive load.
         To avoid gratuity we interface only when necessary and omit common customization options.
         These constraints help us focus on productive interactions.
         E.g., when all shapes are white we can colorize collaborators and create instant recognition."]]

    [:article
     [:h3 "Efficiency—almost there."]
     [:p "This could be pen and paper's greatest strength.<commit_msg>less clunky phrasing<commit_after>(ns pc.views.blog.blue-ocean-made-of-ink)

(defn blue-ocean-made-of-ink []
  {:title "Our blue ocean is made of ink."
   :blurb "For every single designer or developer using an app to prototype their product, there's at least a thousand using pen and paper..."
   :author "Danny"
   :body
   (list
    [:article
     [:p "Following our unexpected "
         [:a {:href "/blog/product-hunt-wake-up-call"} "Product Hunt launch"]
         ", we’ve been receiving a lot of feedback.
         When it’s positive I’m inspired, and when it’s critical I’m motivated.
         We’ve even received encouragement from founders of more popular prototyping tools.
         This type of praise often brings up the question, \"Aren't they competition?\""]]

    [:article
     [:blockquote "Our true competition is not the small trickle of non-Tesla electric cars being produced, but rather the enormous flood of gasoline cars pouring out of the world’s factories every day."]]

    [:article
     [:p "<NAME> wrote that on "
         [:a {:href "http://www.teslamotors.com/blog/all-our-patent-are-belong-you"} "Telsa's blog"]
         " last year.
         We're lucky enough to stand on the shores of a similar ocean.
         For every single designer or developer using an app to prototype their product, there's at least a thousand using pen and paper."]]

    [:article
     [:h3 "How do we compete with paper?"]
     [:p "I don’t handwrite letters, I won't pay bills with checks, and I never unfold maps to get around.
         So why is pen and paper still so ingrained in the prototyping process?
         In my experience prototyping designs on paper is often based on a desire for more discipline—and this is where Precursor will compete.
         The inherent discipline with pen and paper makes it simple, efficient, and accessible."]]

    [:article
     [:h3 "Simplicity—good start."]
     [:p "No tool is simpler than pen and paper.
         It requires almost no conscious effort.
         Competing here means creating a minimum level of cognitive load.
         To avoid gratuity we interface only when necessary and omit common customization options.
         These constraints help us focus on productive interactions.
         E.g., when all shapes are white we can colorize collaborators and create instant recognition."]]

    [:article
     [:h3 "Efficiency—almost there."]
     [:p "This could be pen and paper's greatest strength.
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