<commit_before>---
layout: post_extend
is_extend: true
title: "Introducing Auth0 Extend, the new way to extend your SaaS"
description: "Learn about Auth0 Extend, a new Serverless extensibility platform which enables rapidly extending and customizing your SaaS"
date: 2017-05-16 01:00
category: Announcement
is_non-tech: false
author:
  name: "<NAME>"
  url: "https://twitter.com/gblock"
  mail: "<EMAIL>"
  avatar: "https://cdn.auth0.com/blog/profiles/glennblock.jpg"
design:
  image: "https://cdn.auth0.com/website/blog/extend/auth0-extend_avatar.png"
tags:
- serverless
- extensibility
- webtask
press_release: false
---
# Introducing Auth0 Extend, the new way to extend your SaaS 

Today is an exciting day as we add a new product to the Auth0 family, [Auth0 Extend](https://www.auth0.com/extend?utm_medium=blog&utm_campaign=extend_launch&utm_source=auth0.com)! Auth0 Extend gives you a [Serverless](https://martinfowler.com/articles/serverless.html) extensibility platform you can plug right into your SaaS, it is Extensibility As A Service.

<script src="//fast.wistia.com/embed/medias/gdmdh89ehj.jsonp" async></script>
<script src="//fast.wistia.com/assets/external/E-v1.js" async></script>
<div class="wistia_embed wistia_async_gdmdh89ehj" style="height:349px;width:620px">&nbsp;</div>
<br>

# Why you need extensibility

If you are a decision maker for a SaaS product, then you are constantly dealing with a stream of requirements for new features. These requirements appear on Sales calls with prospective customers, or they come from your existing base. It may be that your SaaS needs to integrate with an external system the customer uses, or there's some custom validation logic that is absolute requirement. 

Regardless of the requirement, generally they end up on an ever growing product backlog. Resources on your team are finite, so unless there is a critical mass of interest on the feature, or enough high paying customers, there's a good chance those features will never get done.
<p><p><p>
<img src="http://dilbert.com/strip/2013-02-25"/><commit_msg>Dilbert back<commit_after>---
layout: post_extend
is_extend: true
title: "Introducing Auth0 Extend, the new way to extend your SaaS"
description: "Learn about Auth0 Extend, a new Serverless extensibility platform which enables rapidly extending and customizing your SaaS"
date: 2017-05-16 01:00
category: Announcement
is_non-tech: false
author:
  name: "<NAME>"
  url: "https://twitter.com/gblock"
  mail: "<EMAIL>"
  avatar: "https://cdn.auth0.com/blog/profiles/glennblock.jpg"
design:
  image: "https://cdn.auth0.com/website/blog/extend/auth0-extend_avatar.png"
tags:
- serverless
- extensibility
- webtask
press_release: false
---
# Introducing Auth0 Extend, the new way to extend your SaaS 

Today is an exciting day as we add a new product to the Auth0 family, [Auth0 Extend](https://www.auth0.com/extend?utm_medium=blog&utm_campaign=extend_launch&utm_source=auth0.com)! Auth0 Extend gives you a [Serverless](https://martinfowler.com/articles/serverless.html) extensibility platform you can plug right into your SaaS, it is Extensibility As A Service.

<script src="//fast.wistia.com/embed/medias/gdmdh89ehj.jsonp" async></script>
<script src="//fast.wistia.com/assets/external/E-v1.js" async></script>
<div class="wistia_embed wistia_async_gdmdh89ehj" style="height:349px;width:620px">&nbsp;</div>
<br>

# Why you need extensibility

If you are a decision maker for a SaaS product, then you are constantly dealing with a stream of requirements for new features. These requirements appear on Sales calls with prospective customers, or they come from your existing base. It may be that your SaaS needs to integrate with an external system the customer uses, or there's some custom validation logic that is absolute requirement. 

Regardless of the requirement, generally they end up on an ever growing product backlog. Resources on your team are finite, so unless there is a critical mass of interest on the feature, or enough high paying customers, there's a good chance those features will never get done.
<p><p><p>
<img src="http://assets.amuniversal.com/6817d6e056e0013015f6001dd8b71c47"/>
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