<commit_before>---
author: <NAME>, <NAME> and <NAME>
brief: "In January 2016, Harvard Business School Professor <NAME> began the process of developing a case on Numenta for his International Business Administration classes.  The question at the heart of the case: could Numenta be successful in both creating fundamental technology and building a commercial business? While we ultimately decided to be a catalyst for machine intelligence, this offers a unique look back at the history of Numenta and how we’ve tackled a dual mission over the years."
date: 2017/06/01
image:
link: https://www.amazon.com/On-Intelligence-ebook/dp/B003J4VE5Y/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1359401193&sr=1-1&keywords=on+intelligence
media: paper
org: Harvard Business School
section: overview
sort: a
tags: on intelligence jeff hawkins htm hierarchical temporal memory
title: "Numenta: Inventing and (or) Commercializing AI (Book)"
type: post
---

In January 2016, Harvard Business School Professor <NAME> began the process of developing 
a case on Numenta for his International Business Administration classes. The question at the heart 
of the case: could Numenta be successful in both creating fundamental technology and building a 
commercial business? While we ultimately decided to be a catalyst for machine intelligence, this 
offers a unique look back at the history of Numenta and how we’ve tackled a dual mission over the years.


**Purchase the Case**: Because Numenta does not own the case, we cannot make it available for download on our site.
However, it is available for purchase in pdf or hard copy from the HBS website. Follow these steps to purchase: 

* Go to the [case study link](https://hbr.org/product/numenta-inventing-and-or-commercializing-ai/716469-PDF-ENG) on the HBS website
* Select format (PDF or Hardcopy Color) and add to cart<commit_msg>Update numenta-HBS-case.md<commit_after>---
author: <NAME>, <NAME> and <NAME>
brief: "In January 2016, Harvard Business School Professor <NAME> began the process of developing a case on Numenta for his International Business Administration classes.  The question at the heart of the case: could Numenta be successful in both creating fundamental technology and building a commercial business? While we ultimately decided to be a catalyst for machine intelligence, this offers a unique look back at the history of Numenta and how we’ve tackled a dual mission over the years."
date: 2017/06/01
image:
link: https://www.amazon.com/On-Intelligence-ebook/dp/B003J4VE5Y/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1359401193&sr=1-1&keywords=on+intelligence
media: paper
org: Harvard Business School
section: overview
sort: a
tags: on intelligence jeff hawkins htm hierarchical temporal memory
title: "Numenta: Inventing and (or) Commercializing AI (Case Study)"
type: post
---

In January 2016, Harvard Business School Professor <NAME> began the process of developing 
a case on Numenta for his International Business Administration classes. The question at the heart 
of the case: could Numenta be successful in both creating fundamental technology and building a 
commercial business? While we ultimately decided to be a catalyst for machine intelligence, this 
offers a unique look back at the history of Numenta and how we’ve tackled a dual mission over the years.


**Purchase the Case**: Because Numenta does not own the case, we cannot make it available for download on our site.
However, it is available for purchase in pdf or hard copy from the HBS website. Follow these steps to purchase: 

* Go to the [case study link](https://hbr.org/product/numenta-inventing-and-or-commercializing-ai/716469-PDF-ENG) on the HBS website
* Select format (PDF or Hardcopy Color) and add to cart
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