<commit_before>---
layout: post
title: Influence - book summary
description: A post about the psychology of persuasion
categories: [book summary] 
image: assets/images/influence.jpg
---

<a target="_blank"  href="https://www.amazon.com/gp/product/006124189X/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=006124189X&linkCode=as2&tag=rammyghally-20&linkId=b3d502c7b420e4e9e9fcebaac4f2913c"><img border="0" src="//ws-na.amazon-adsystem.com/widgets/q?_encoding=UTF8&MarketPlace=US&ASIN=006124189X&ServiceVersion=20070822&ID=AsinImage&WS=1&Format=_SL250_&tag=rammyghally-20" ></a><img src="//ir-na.amazon-adsystem.com/e/ir?t=rammyghally-20&l=am2&o=1&a=006124189X" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />

<a href-"https://amzn.to/2Fj5vFp">Influence: The Psychology of Persuasion</a>


Original Tweet thread: https://twitter.com/loopuleasa/status/1140290649255751680?s=12

Okay here are the main distilled points from Cialdini's book - "Influence" Timeless wisdom in it
It's all about how others manipulate you by pushing your emotional buttons and how to defend against them
This was @naval's recommendation on the topic of persuasion

Our brain love shortcuts, and other people can make us follow them by pushing our emotional buttons.

These manipulators are everywhere in the industry, they're compliance professionals, and their entire job is to influence you into doing what they want.

The world is a complex place, where you can't process everything, and our brains evolved to use these shortcuts to make decisions.

Sadly others can hack our brains.

For example, people can skip a line by simply mentioning a reason

At a printer line:

"May I skip the line, because I'm in a rush" -
94% complied

If no reason was given, only 60% complied

Fascinatingly, even BS reasons seemed to work
"Can I skip the line, because I want to make copies"

Our shortcut deems any reason sufficient

There are 6 principles for exploitation, widely used by marketing and business people, be wary of them:

1) Reciprocation
2) Scarcity
3) Consistency
4) Social proof
5) Likability<commit_msg>persuasion<commit_after>---
layout: post
title: Influence - book summary
description: A post about the psychology of persuasion
categories: [book summary] 
image: assets/images/influence.jpg
---

<a href="https://amzn.to/2Fj5vFp">Influence: The Psychology of Persuasion</a>


Original Tweet thread: https://twitter.com/loopuleasa/status/1140290649255751680?s=12

Okay here are the main distilled points from Cialdini's book - "Influence" Timeless wisdom in it
It's all about how others manipulate you by pushing your emotional buttons and how to defend against them
This was @naval's recommendation on the topic of persuasion

Our brain love shortcuts, and other people can make us follow them by pushing our emotional buttons.

These manipulators are everywhere in the industry, they're compliance professionals, and their entire job is to influence you into doing what they want.

<a target="_blank"  href="https://www.amazon.com/gp/product/006124189X/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=006124189X&linkCode=as2&tag=rammyghally-20&linkId=b3d502c7b420e4e9e9fcebaac4f2913c"><img border="0" src="//ws-na.amazon-adsystem.com/widgets/q?_encoding=UTF8&MarketPlace=US&ASIN=006124189X&ServiceVersion=20070822&ID=AsinImage&WS=1&Format=_SL250_&tag=rammyghally-20" ></a><img src="//ir-na.amazon-adsystem.com/e/ir?t=rammyghally-20&l=am2&o=1&a=006124189X" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />

The world is a complex place, where you can't process everything, and our brains evolved to use these shortcuts to make decisions.

Sadly others can hack our brains.

For example, people can skip a line by simply mentioning a reason

At a printer line:

"May I skip the line, because I'm in a rush" -
94% complied

If no reason was given, only 60% complied

Fascinatingly, even BS reasons seemed to work
"Can I skip the line, because I want to make copies"

Our shortcut deems any reason sufficient

There are 6 principles for exploitation, widely used by marketing and business people, be wary of them:

1) Reciprocation
2) Scarcity
3) Consistency
4) Social proof
5) Likability
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