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ุจุณู… ุงู„ู„ู‡ ุงู„ุฑุญู…ู† ุงู„ุฑุญูŠู… ุฃู‡ู„ุง ูˆุณู„ุงู… ุจูƒู… ููŠ ุฏุฑุณ ุฌุฏูŠุฏ
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ู…ู† ุฏุฑูˆุณ ู…ุงุฏุฉ MIS ุงู„ูŠูˆู… ุณู†ุชุญุฏุซ ุนู† ู‚ุตุฉ ุงู„ู€ ูุฑุงุฑุชูŠู†
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ุนู…ู„ูŠุฉ ู…ุดุฑูˆุนุงุช ุนู…ู„ูŠุฉ ู…ุดุฑูˆุนุงุช ุนู…ู„ูŠุฉ
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ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ
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ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ
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ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ
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ู…ุง ู‡ูŠ ุงู„ุฃุณุงู„ูŠุจ ุงู„ุชูŠ ูŠู…ูƒู† ุงุณุชุฎุฏุงู…ู‡ุง ู„ุงุฎุชูŠุงุฑ ูˆุชุญู‚ูŠู‚
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ู…ุดุฑูˆุนุงุช ุงู„ุฅู†ุชุงุฌ ูˆุงู„ุฅู†ุชุงุฌ ูˆุงู„ุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ
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ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ
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ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ
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ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ
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ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ
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ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ
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ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ
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ูˆุฅู†ุชุงุฌ
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ูˆุฅู†ุชุงุฌ ูˆุฅู†ุชุงุฌ
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ูˆูƒูŠู ูŠู…ูƒู† ุฃู† ูŠูƒูˆู†ูˆุง ู‚ุงุฏุฑูŠู† ุนู„ูŠู‡ุงุŸ ูƒูŠู ู…ู…ูƒู† ุฃู† MIS
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ูŠุณุงุนุฏูˆุง ุนู‚ู„ูŠู‹ุงุŸ ู…ู† ุฎู„ุงู„ ุฏุฑุงุณุชู†ุง ุนู„ู‰ ู‡ุฐุง ุงู„ููŠุฏูŠูˆ
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ุณู†ูƒูˆู† ู‚ุงุฏุฑูŠู† ุนู„ู‰ ุงู„ุฅุฌุงุจุฉ ุนู„ู‰ ู‡ุฐู‡ ุงู„ุฃุณุฆู„ุฉ ุงู„ุชูŠ
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ุชุนุชุจุฑ ุฃู‡ุฏุงู ู‡ุฐุง ุงู„ููŠุฏูŠูˆ ู…ุง ู‡ูŠ ุฃู‡ุฏุงู ุงู„ูˆุธูŠูุฉ ูˆู„ู…ุงุฐุง
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ู‡ูŠ ุฃู‡ู…ูŠุฉ ุฌุฏู‹ุง ููŠ ุฏูŠุงุจูˆุบูˆ ุจูŠุฌู…ุง ู‡ูŠ ุฃู‡ุฏุงู ุฅุฏุงุฑุฉ
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ุงู„ู…ุดุฑูˆุน ูˆู„ู…ุงุฐุง ูŠุนู†ูŠ ุชุนุชุจุฑ ุถุฑูˆุฑูŠุฉ ู„ู„ุบุงูŠุฉ ููŠ ุชุทูˆูŠุฑ
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ู†ุธู… ุงู„ู…ุนู„ูˆู…ุงุช ู‡ุฐุง ุจุงู„ู†ุณุจุฉ ู„ู„ู‡ุฏู ุงู„ุฃูˆู„ ุทุจุนู‹ุง ุงุญู†ุง
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ุจู†ุคูƒุฏ ุนู„ู‰ ุฃู† ุงู„ู€ project ุงู„ู…ู‚ุตูˆุฏ ููŠู‡ุง ุฃูˆ ุงู„ู…ุดุงุฑูŠุน
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ู‡ู†ุง ู‡ูŠ ู…ุดุงุฑูŠุน ู†ุธู… ุงู„ู…ุนู„ูˆู…ุงุช ุณูˆุงุก ูƒุงู† ุนู„ู‰ ู…ุณุชูˆู‰
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ุงู„ุดุฑูƒุฉ ูƒูƒู„ ุฃูˆ ุนู„ู‰ ู…ุณุชูˆู‰ ู†ุดุงุท ุฃูˆ ุฌุฒุก ุฃูˆ ูุฑุน ุฃูˆ ูŠุนู†ูŠ
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level ุฅุฏุงุฑูŠ ู…ุนูŠู† ููŠ ุฏุงุฎู„ ุงู„ุดุฑูƒุฉ
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ู…ุง ุฅู† ูŠุญุฏุฏ ุงู„ู†ุทุงู‚ ู‡ู… ุงู„ู‚ุงุฆู…ูˆู† ุนู„ู‰ ุงู„ู…ุดุฑูˆุน What
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methods can be used for selecting and evaluating
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information system projects and aligning them with
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the firm's best goals ู…ุง ู‡ูŠ ุงู„ุฃุณุงู„ูŠุจ ุงู„ู„ูŠ ู‡ูŠุชู…
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ุงุณุชุฎุฏุงู…ู‡ุง ู„ุงุฎุชูŠุงุฑ ูˆุชู‚ูŠูŠู… ู…ุดุงุฑูŠุน ู†ุธู… ุงู„ู…ุนู„ูˆู…ุงุช
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ูˆู…ูˆุงุฆู…ุชู‡ุง ู…ุน ุฃู‡ุฏุงู ุฃุนู…ุงู„ ุงู„ุดุฑูƒุฉ ูƒูŠู
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ูŠู…ูƒู† ู„ู„ุดุฑูƒุงุช ุชู‚ูŠูŠู… ุงู„ูุงุฆุฏุฉ ุฃูˆ ุงู„ู‚ูŠู…ุฉ ุงู„ู„ูŠ ู…ู…ูƒู†
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ู†ุญุตู„ ุนู„ูŠู‡ุง ู…ู† ุฃู†ุธู…ุฉ ุงู„ู…ุนู„ูˆู…ุงุช ุฎุงุตุฉ ู„ูˆ ูƒุงู† ู…ุดุฑูˆุน
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ุฌุฏูŠุฏ ู„ู‡ุฐู‡ ุงู„ุฃู†ุธู…ุฉ ุฅูŠุด ุงู„ู‚ูŠู…ุฉ ุงู„ู„ูŠ ู‡ู†ุณุชููŠุฏ ู…ู†ู‡ุงุŸ ู…ู†
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ุฎู„ุงู„ ุชุทุจูŠู‚ู†ุง ู„ู‡ุฐู‡ ุงู„ู…ุดุงุฑูŠุน ุฃูˆ ู„ู‡ุฐู‡ ุงู„ุฃู†ุธู…ุฉ
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ุงู„ุฌุฏูŠุฏุฉ What are the principal risk factors in
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information system projects and how can they well
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How can they be managedุŸ ู…ุง ู‡ูŠ ุนูˆุงู…ู„ ูŠุนู†ูŠ
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ุงู„ุฎุทุฑ ุงู„ุฑุฆูŠุณูŠ ููŠ ู…ุดุงุฑูŠุน ู†ุธู… ุงู„ู…ุนู„ูˆู…ุงุชุŸ ุฅูŠุด ุงู„ุนูˆุงู…ู„
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ุฃูˆ ุงู„ู…ู‚ุงุทุน ุงู„ู„ูŠ ู…ู…ูƒู† ู†ุชูˆุงุฌู‡ู‡ุง ููŠ ู…ุดุงุฑูŠุน ู†ุธู…
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ุงู„ู…ุนู„ูˆู…ุงุชุŸ ูˆูƒูŠู ู„ู†ุง ูŠุนู†ูŠ ุฃู† ู†ุฏูŠุฑ ุฃูˆ ูƒูŠู ู…ู…ูƒู† ู†ุฏูŠุฑ
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ู‡ุฐู‡ ุงู„ู…ู‚ุงุทุนุŸ ูƒูŠู ู…ู…ูƒู† ู†ุฏูŠุฑ ู‡ุฐู‡ ุงู„ู…ุฎุงุทุฑ How well MIS
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helped my career ูƒูŠู ู…ู…ูƒู† ุชุณุงุนุฏ ุงู„ู€ MIS ููŠ ู…ุณูŠุฑุฉ
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ุงู„ู…ู‡ู†ูŠุฉ ุทูŠุจ ุจูŠู‚ูˆู„ runaway projects 30 to 40
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percent IT projects ุจูŠุชุญุฏุซ ุนู„ู‰ ุฃู†ู‡ ููŠ ู…ุดุงูƒู„ ูŠุนู†ูŠ
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ุจุชูˆุงุฌู‡ ู…ุดุงุฑูŠุน ู†ุธู… ุงู„ู…ุนู„ูˆู…ุงุช ุฏุฑุงุณุงุช ุทุงุฑุช ููŠู‡ุง ู…ุนู‡ุฏ
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ู…ูŠูƒุงู†ุฒ ูˆุฌุงู…ุนุงุช ุฃู…ุฑูŠูƒูŠุฉ ุฃุฎุฑู‰ ู‚ุงู„ุช ุฅู† ู‡ู†ุงูƒ ููŠ ุญูˆุงู„ูŠ
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ูŠุนู†ูŠ ู…ุง ูŠู‚ุงุฑุจ ู…ู† ุซู„ุงุซูŠู† ุฅู„ู‰ ุฃุฑุจุนูŠู† ููŠ ุงู„ู…ุฆุฉ ู…ู†
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ุงู„ู…ุดุงุฑูŠุน ูŠุนู†ูŠ ู„ุง ุชู†ุฌุญ ุฃูˆ ูŠุนู†ูŠ ู…ุง ุจุชู†ุฌุญุด ุจุงุฎุชุตุงุฑ
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ูƒุฏู‡ ุงู„ู…ุดุงูƒู„ ุงู„ุฑุฆูŠุณูŠุฉ ุงู„ู„ูŠ ุจุชูˆุงุฌู‡ู‡ุง ู…ุซู„ ู‡ุฐู‡
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ุงู„ู…ุดุงุฑูŠุน ุญูˆุงู„ูŠ ูŠุนู†ูŠ ู…ู† ุซู„ุงุซูŠู† ุฅู„ู‰ ุฃุฑุจุนูŠู† ููŠ ุงู„ู…ุฆุฉ
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ูƒู…ุง ู‡ูˆ ู…ุฐูƒูˆุฑ ู…ู† ู‡ุฐู‡ ุงู„ู…ุดุงุฑูŠุน ููŠ ุนู†ุฏู‡ุง ุชุฌุงูˆุฒ ู„ู„ุฌุฏูˆู„
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ุงู„ุฒู…ู†ูŠ exceeding scheduling ูˆูƒู…ุงู† ููŠ ุนู†ุฏู‡ู… ุชุฌุงูˆุฒ
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ู„ู„ู…ูˆุงุฒู†ุฉ ูŠุนู†ูŠ ุฃู†ู‡ู… ู…ุญุฏุฏูŠู† ูุชุฑุฉ ุฅู†ุฌุงุฒ ุงู„ู…ุดุฑูˆุน ุจูุชุฑุฉ
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ุณุชุฉ ุดู‡ูˆุฑ ู…ู…ูƒู† ูŠุงุฎุฐ ุซู…ุงู† ุดู‡ูˆุฑ ุฃูˆ ุณู†ุฉ ูˆู„ู… ูŠู†ุฌุฒ
58
00:04:50,530 --> 00:04:56,090
ุงู„ู…ุดุฑูˆุน ุตุงุฑ ููŠ ุนู†ุฏู‡ู… ุงู†ุญุฑุงู ููŠ ุงู„ู…ูŠุฒุงู†ูŠุฉ ุญุงุทุท ุจู†ูˆุฏ
59
00:04:56,090 --> 00:05:01,850
ุจู…ุจุงู„ุบ ู…ุนูŠู†ุฉ ู…ุฑุตูˆุฏุฉ ู„ู‡ุฐุง ุงู„ู…ุดุฑูˆุน ู„ูƒู† ู„ู„ุฃุณู ูŠุนู†ูŠ ุตุงุฑ
60
00:05:01,850 --> 00:05:05,930
ููŠู‡ ุชุฌุงูˆุฒ ู„ู‡ุฐุง ุงู„ู…ุจู„ุบ ุฅุฐุง ุตุงุฑ ููŠู‡ ุงู†ุญุฑุงู ููŠ ุงู„ุฌุฏูˆู„
61
00:05:05,930 --> 00:05:12,070
ุงู„ุฒู…ู†ูŠ ูˆุชุฌุงูˆุฒ ุฃูŠุถู‹ุง ููŠ ุงู„ู…ูŠุฒุงู†ูŠุฉ fail to perform
62
00:05:12,070 --> 00:05:18,100
as specified ูŠุนู†ูŠ ุงู„ู…ุดุฑูˆุน ุจุนุฏ ุฅู†ุฌุงุฒู‡ ู„ู… ูŠู†ุฌุฒ ุงู„ู…ู‡ุงู…
63
00:05:18,100 --> 00:05:22,840
ุงู„ู…ุทู„ูˆุจุฉ ู…ู†ู‡ ูƒู…ุง ูƒุงู† ู…ุชูˆู‚ุน ุฃูˆ ูƒู…ุง ูƒุงู† ู…ุญุฏุฏู‹ุง ู„ู‡
64
00:05:22,840 --> 00:05:27,920
ู…ุณุจู‚ู‹ุง ูƒู†ุช ุจุชูˆู‚ุน ุฃู†ู‡ ูŠุฎุฑุฌ ุจู…ุฎุฑุฌุงุช ู…ุนูŠู†ุฉ ูŠูƒูˆู† ููŠ
65
00:05:27,920 --> 00:05:34,440
ุนู†ุฏูŠ ูŠุนู†ูŠ ุชู‚ุงุฑูŠุฑ ู…ุนูŠู†ุฉ ุชุญู„ูŠู„ ู…ุนูŠู† ู„ูƒู† ู„ู„ุฃุณู ูŠุนู†ูŠ
66
00:05:34,440 --> 00:05:38,480
ุงู„ู…ุดุฑูˆุน ู„ู… ูŠู„ุจูŠ ุฐู„ูƒ ูˆุจุงู„ุชุงู„ูŠ ูŠุนุชุจุฑ ู‡ุฐุง ู…ู† ุฃุญุฏ
67
00:05:38,480 --> 00:05:44,490
ุฃุณุจุงุจ ูุดู„ ุงู„ู…ุดุงุฑูŠุน ุงู„ุฑุฆูŠุณูŠ Types of systems
68
00:05:44,490 --> 00:05:48,210
failuresุŒ ุฃู†ูˆุงุน ูุดู„ ุงู„ู†ุธุงู…ุŒ fail to capture
69
00:05:48,210 --> 00:05:52,230
essential business requirements ุจู…ุนู†ู‰ ุฃู†ู‡ ูุดู„ ููŠ
70
00:05:52,230 --> 00:05:58,450
ุงู„ุงู„ุชู‚ุงุท ุทู„ุจุงุช ุงู„ุนู…ู„ ุงู„ุฃุณุงุณูŠุฉุŒ ู…ุง ุญุฏุฏุด ุฃูˆ ู…ุง ุนู…ู„ุด
71
00:05:58,450 --> 00:06:02,700
ุงู„ู…ุชุทู„ุจุงุช ุงู„ุฃุณุงุณูŠุฉ ู…ู†ู‡ fail to provide organization
72
00:06:02,700 --> 00:06:08,060
benefits ู…ุง ูุดู„ ููŠ ุชูˆููŠุฑ ุฃูŠ value ุฌุฏูŠุฏุฉ ุฃูˆ ุฃูŠ
73
00:06:08,060 --> 00:06:13,160
ููˆุงุฆุฏ ุฌุฏูŠุฏุฉ ูƒู†ุง ุจู†ุชูˆู‚ุน ุฃู†ู‡ ูŠุญู‚ู‚ ุฅู†ุฌุงุฒ ุฃูˆ ูŠุญู‚ู‚
74
00:06:13,160 --> 00:06:19,870
ููˆุงุฆุฏ ุฃูƒุซุฑ ุงุฎุชุตุงุฑ ููŠ ุงู„ูˆู‚ุช ุชู‚ู„ูŠู„ ููŠ ุงู„ุชูƒู„ูุฉ ุฅู†ุฌุงุฒ
75
00:06:19,870 --> 00:06:25,770
ุงู„ู…ุนุงู…ู„ุฉ ุจุฏู‚ุฉ ูˆู…ุง ุฅู„ู‰ ุฐู„ูƒ ู„ูƒู† ู„ู„ุฃุณู ูŠุนู†ูŠ ูุดู„ ููŠ
76
00:06:25,770 --> 00:06:29,770
ุฐู„ูƒ ูˆุจุงู„ุชุงู„ูŠ ูุดู„ ุงู„ู…ุดุฑูˆุน complicated poor
77
00:06:29,770 --> 00:06:34,910
organized user interface ู…ู…ูƒู† ูŠูƒูˆู† ูˆุงุฌู‡ุฉ ุงู„ู…ุณุชุฎุฏู…
78
00:06:34,910 --> 00:06:38,530
ู…ุนู‚ุฏุฉ ู‡ุฐู‡ ุงู„ู…ู„ุงุญุธุฉ ู„ุงุจุฏ ู…ู† ุฃุฎุฐู‡ุง ุจุนูŠู† ุงู„ุงุนุชุจุงุฑ ุนู†ุฏ
79
00:06:38,530 --> 00:06:44,110
ุชุตู…ูŠู… ู†ุธุงู… ุนู†ุฏ ุชุตู…ูŠู… ู…ูˆู‚ุน web ุนู†ุฏ ุชุตู…ูŠู… web ู„ุฌูˆุงู„ ุฅุฐุง
80
00:06:44,110 --> 00:06:48,750
ูƒุงู† ุงู„ู€ interface ู„ู„ู€ user ุฃูˆ ู„ู„ู€ end user ู…ุนู‚ุฏ
81
00:06:48,750 --> 00:06:53,050
ู…ุนู†ุงุชู‡ ู…ู…ูƒู† ูŠุณูŠุจูƒ ุฃู‡ ู„ู„ู…ูˆุธู ู…ู…ูƒู† ูŠุดุชุบู„ ู„ุฃู† ู‡ูˆ ู…ูˆุธู
82
00:06:53,050 --> 00:06:57,350
ู„ูƒู† ุดุบู„ู‡ ูŠุนู†ูŠ ู‚ุฏ ูŠุณุชุบุฑู‚ ูˆู‚ุช ูˆู‚ุฏ ูŠูƒูˆู† ููŠู‡ ุฃุฎุทุงุก
83
00:06:57,350 --> 00:07:02,070
ูƒุซูŠุฑุฉ ูˆุจุงู„ุชุงู„ูŠ ู‡ู†ุง ููŠ ู…ุดุงูƒู„ ุญู‚ูŠู‚ูŠุฉ ููŠ ู‡ุฐุง ุงู„ู†ุธุงู…
84
00:07:02,070 --> 00:07:07,090
ุชู†ุนูƒุณ ุนู„ู‰ ุงู„ู…ุดุฑูˆุน ูˆุจุงู„ุชุงู„ูŠ ุฃุญุฏ ุฃุณุจุงุจ ูุดู„ ุงู„ู…ุดุฑูˆุน
85
00:07:07,090 --> 00:07:12,290
inaccurate or inconsistent Data ููŠู‡ ุนู†ุฏู‡ ุจูŠุงู†ุงุช ุบูŠุฑ
86
00:07:12,290 --> 00:07:16,130
ุฏู‚ูŠู‚ุฉ ุฃูˆ ุบูŠุฑ ู…ุชุณู‚ุฉ ุนู…ู„ู†ุง ู…ุซู„ู‹ุง ู…ุดุฑูˆุน ู„ุชุทูˆูŠุฑ
87
00:07:16,130 --> 00:07:21,650
ุงู„ุจูŠุงู†ุงุช ุงู„ู…ุงู„ูŠุฉ ู…ู‚ุงุฑู†ุฉ ููŠ ุงู„ู…ุดุฑูˆุน ุงู„ู‚ุฏูŠู… ุจุฏุฃ ูŠุฎุฑุฌ
88
00:07:21,650 --> 00:07:25,810
ู…ุฎุฑุฌุงุช ุงู„ุจูŠุงู†ุงุช ุงู„ู…ุงู„ูŠุฉ ููŠู‡ุง ุบูŠุฑ ุฏู‚ูŠู‚ุฉ ุฃูˆ ู„ุง ุชุชุทุจู‚
89
00:07:25,810 --> 00:07:30,130
ู…ุน ุงู„ู…ุฎุฑุฌุงุช ุชุจุน ุงู„ู†ุธุงู… ุงู„ู‚ุฏูŠู… ู‡ู†ุงูƒ ุฎู„ุงู„ ู…ุง ู„ุงุจุฏ ู…ู†
90
00:07:30,130 --> 00:07:35,070
ุชุตูˆูŠุจู‡ ู‚ุฏ ูŠูƒูˆู† ุชุตูˆูŠุจู‡ ูŠุคุฏูŠ ุฅู„ู‰ ุชูƒุงู„ูŠู ุนุงู„ูŠุฉ ุฌุฏู‹ุง
91
00:07:35,070 --> 00:07:40,890
ู‡ุฐุง ุงู„ู…ุดุฑูˆุน ุฃุตุจุญ ูุงุดู„ุŒ ู‡ุฐุง ุงู„ู†ุธุงู… ูุงุดู„ุŒ ู„ู… ูŠุญู‚ู‚
92
00:07:40,890 --> 00:07:46,250
ุงู„ุฃู‡ุฏุงู ุงู„ู…ุทู„ูˆุจุฉ ู…ู†ู‡ุŒ ู„ู… ูŠุญู‚ู‚ ุงู„ุฃู‡ุฏุงู ุงู„ู…ุทู„ูˆุจุฉ
93
00:07:46,250 --> 00:07:49,850
ู…ู†ู‡ุŒ ููŠ ุนู†ุฏู‡ ู…ุนู„ูˆู…ุงุช ุบูŠุฑ ุฏู‚ูŠู‚ุฉุŒ ุบูŠุฑ ุตุญูŠุญุฉุŒ ุบูŠุฑ
94
00:07:49,850 --> 00:07:56,600
ู…ุชุณู‚ุฉุŒ ุฃุตุจุญุช ุจู„ุง ู‚ูŠู…ุฉุŒ ุฃุตุจุญุช ุจู„ุง ู‚ูŠู…ุฉ ุทูŠุจ ู‡ู†ุง ุจูŠู‚ูˆู„
95
00:07:56,600 --> 00:08:00,580
consequence of poor project management ู…ุด ุงู„ุนูˆุงู‚ุจ
96
00:08:00,580 --> 00:08:07,080
ุงู„ู„ูŠ ู…ู…ูƒู† ุชุชุฑุชุจ ุนู„ู‰ ูŠุนู†ูŠ ุถุนู ุฅุฏุงุฑุฉ ู…ุดุงุฑูŠุน ู†ุธู…
97
00:08:07,080 --> 00:08:11,220
ุงู„ู…ุนู„ูˆู…ุงุชุŒ poor project management ุจุฏูˆู† ุฅุฏุงุฑุฉ
98
00:08:11,220 --> 00:08:16,470
ู…ู†ุงุณุจุฉ ุจุฏูˆู† ุฅุฏุงุฑุฉ ู…ู†ุงุณุจุฉ ู„ุฃูŠ ู…ุดุฑูˆุน ู…ู† ู…ุดุงุฑูŠุน ู†ุธู…
99
00:08:16,470 --> 00:08:20,810
ุงู„ู…ุนู„ูˆู…ุงุช ุงู„ู…ูˆุถูˆุน ู‚ุฏ ูŠุณุชุบุฑู‚ ูˆู‚ุชู‹ุง ุทูˆูŠู„ู‹ุง ููŠ ุชุทูˆูŠุฑ
100
00:08:20,810 --> 00:08:27,590
ุงู„ู…ุดุฑูˆุน ู‚ุฏ ูŠุณุชุบุฑู‚ ูˆู‚ุชู‹ุง ุทูˆูŠู„ู‹ุง ููŠ ุชุทูˆูŠุฑ ุงู„ุงู†ุถู…ุงู… ูƒู…ุงู†
101
00:08:27,590 --> 00:08:31,590
ุจูŠุตูŠุฑ ููŠู‡ ุชุฌุงูˆุฒ ููŠู‡ ู‚ูŠู…ุฉ ูุนู„ู… ุฃู†ู‡ ููŠ ูˆู‚ุช ุฃูƒุซุฑ
102
00:08:31,590 --> 00:08:37,290
ู‡ูŠุณุชู†ุฒู ููŠ ุฅู†ุฌุงุฒ ู‡ุฐุง ุงู„ู…ุดุฑูˆุน ู…ุนู†ุงุชู‡ ุญูŠุตูŠุฑ ููŠู‡
103
00:08:37,290 --> 00:08:44,040
ุชุฌุงูˆุฒ ููŠ ุงู„ู…ูŠุฒุงู†ูŠุฉ ุงู„ู…ุฎุตุตุฉ ู„ุฅู†ุฌุงุฒ ู‡ุฐุง ุงู„ู…ุดุฑูˆุน ูˆูŠุนู†ูŠ
104
00:08:44,040 --> 00:08:50,940
ุงู„ู†ุชุงุฆุฌ ุญู‚ูŠู‚ุฉ ู‚ุฏ ุชูƒูˆู† ุบูŠุฑ ู…ุฑุถูŠุฉ ุจุงู„ู†ุณุจุฉ ู„ู‡ุฐุง
105
00:08:50,940 --> 00:08:55,540
ุงู„ู…ุดุฑูˆุน ูˆุงู„ููˆุงุฆุฏ ุงู„ู„ูŠ ู…ู…ูƒู† ุชุนูˆุฏ ุนู„ู‰ ุงู„ู…ุดุฑูˆุน ู‚ุฏ ู„ุง
106
00:08:55,540 --> 00:09:00,220
ุชูƒูˆู† ุจุงู„ุดูƒู„ ุงู„ู…ุทู„ูˆุจ ุฃูˆ ุงู„ู…ุชูˆู‚ุน ู…ู†ู‡ ุฅุฐุง ุงู„ู€ project
107
00:09:00,220 --> 00:09:05,180
management ุจูŠู‚ูˆู„ cost overrun ุตุงุฑ ููŠ ุนู†ุฏู‡ ูŠุนู†ูŠ
108
00:09:05,180 --> 00:09:11,460
ุชุฌุงูˆุฒ ู„ู„ู…ูŠุฒุงู†ูŠุฉ ู‡ุฐุง ุฃูˆู„ ุดูŠุก time slavage ุตุงุฑ ููŠ ุนู†ุฏู‡
109
00:09:11,460 --> 00:09:15,020
ุงู†ุญุฑุงู ููŠ ูˆู‚ุช ุฅู†ุฌุงุฒ ุงู„ู…ุดุฑูˆุน ูƒุงู† ู…ุฎุทุท ู„ุฅู†ุฌุงุฒ
110
00:09:15,020 --> 00:09:19,720
ุงู„ู…ุดุฑูˆุน ุณุชุฉ ุดู‡ูˆุฑ ุนู„ู‰ ุณุจูŠู„ ุงู„ู…ุซุงู„ ุชุฌุงูˆุฒู†ุง ุซู…ุงู† ุดู‡ูˆุฑ
111
00:09:19,720 --> 00:09:24,720
ุฃูˆ ุณู†ุฉ ูˆู„ู… ูŠู†ุฌุฒ ุงู„ู…ุดุฑูˆุน ุจุงู„ุดูƒู„ ุงู„ู…ุทู„ูˆุจ technical
112
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shortfalls and prior performance, failure to
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obtain anticipated benefits
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ุงู„ู†ุชุงุฌ ุงู„ู„ูŠ ูƒุงู† ุงู„ู…ูุฑูˆุถ ุฃู†ู‡ุง ุชุทู„ุน ู…ู† ุงู„ู…ุดุฑูˆุน
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ูƒู…ุฎุฑุฌุงุช ุตุฑุงุญุฉ ูŠุนู†ูŠ ุบูŠุฑ ู…ุฑุถูŠุฉ ูˆุงู„ู…ุนุงู…ู„ุงุช ุงู„ู„ูŠ ุจุชุทู„ุน
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ู…ู†ู‡ ู„ูŠุณุช ูƒู…ุง ูƒุงู†ุช ู…ุชูˆู‚ุนุฉ ุฃูˆ ูƒุงู† ู…ุฎุทุท ู„ู‡ุง ูˆุจุงู„ุชุงู„ูŠ
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ู‡ุฐุง ุฃุญุฏ ุฃุณุจุงุจ ูŠุนู†ูŠ ูุดู„ ุงู„ู…ุดุฑูˆุน ุฃุญุฏ ุฃุณุจุงุจ ูุดู„
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ุงู„ู…ุดุฑูˆุน ุฃูˆ ูุดู„ ุงู„ู…ุดุฑูˆุน ู†ุชูŠุฌุฉ ุถุนู ุงู„ุฅุฏุงุฑุฉ ุฃูˆ ู„ุฃู†ู‡
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ู„ุง ูŠูˆุฌุฏ ู„ู‡ ุฅุฏุงุฑุฉ ู…ู†ุงุณุจุฉ ู„ุฅุฏุงุฑุฉ ู‡ุฐุง ุงู„ู…ุดุฑูˆุน ุทูŠุจ ู‡ู†ุง
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ุจูŠุชุญุฏุซ ุนู† ุงู„ู€ project management objectives project
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management ุงู„ู€ activities include planning work
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assessing risks estimating resources required
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organize the work assessing tasks controlling
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project execution reporting progress analyzing
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result analyzing result ุทูŠุจ ู„ุฅุฏุงุฑุฉ ุงู„ู…ุดุฑูˆุน ุจุฅุฏุงุฑุฉ
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ุฃูŠ ู…ุดุฑูˆุน ุจูŠุญุชุงุฌ ููŠ ุฅุฏุงุฑุชู‡ ุฅู„ู‰ ู…ุฌู…ูˆุนุฉ ู…ู† ุงู„ุฃู†ุดุทุฉ
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ุงู„ุฃู†ุดุทุฉ ู‡ุฐู‡ ุชุชู…ุซู„ ููŠ ุชุฎุทูŠุท ุงู„ุนู…ู„ ู…ุญุชุงุฌูŠู† ู†ู‚ูˆู…
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ุจุนู…ู„ูŠุฉ ุชุฎุทูŠุท ุงู„ุนู…ู„ ูƒู…ุงู† ุชู‚ูŠูŠู… ุงู„ู…ุฎุงุทุฑ ุชุจุน ู‡ุฐุง
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ุงู„ู…ุดุฑูˆุน ุชู‚ุฏูŠุฑ ุงู„ู…ูˆุงุฑุฏ ุงู„ู…ุทู„ูˆุจุฉ ูˆุงู„ุชุฑุชูŠุจ ูˆุชู†ุธูŠู…
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ุงู„ุนู…ู„ ุจุงู„ุฅุถุงูุฉ ุฅู„ู‰ ูŠุนู†ูŠ ุชูˆุฒูŠุน ุงู„ู…ู‡ุงู… ูˆูŠุนู†ูŠ ุชู‚ูˆูŠู…
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ุฃูˆ ุชุณู†ูŠุฏ ุงู„ู…ู‡ุงู… ุงู„ุชุญูƒู… ูˆุงู„ู…ุฑุงู‚ุจุฉ ููŠ ุชู†ููŠุฐ ุงู„ุนู…ู„ ู„ุฃู†
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ู‡ุฐุง ุฌุฒุก ู…ู‡ู… ุฃุซู†ุงุก ู…ุฑุงู‚ุจุฉ ุฅู†ุฌุงุฒ ุงู„ุนู…ู„ ู„ูˆ ูƒุงู† ููŠ
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ุฃูŠ ุฎู„ู„ ุฃูˆ ุฃูŠ ู…ุดูƒู„ุฉ ุจุงู„ุฅู…ูƒุงู† ู…ุนุงู„ุฌุชู‡ุง ูˆุจุงู„ุชุงู„ูŠ
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ุงู„ุจู†ุงุก ุนู„ูŠู‡ุง ุจุดูƒู„ ุตุญูŠุญ ูˆู„ูŠุณ ุฎุงุทุฆ ู…ุญุชุงุฌูŠู† ุฃูŠุถู‹ุง
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ู„ู†ู‚ูˆู… ุจุนู…ู„ reporting process ุจู…ุนู†ู‰ ุงู„ุฅุจู„ุงุบ ุฃูˆ
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ูƒุชุงุจุฉ ุชู‚ุงุฑูŠุฑ ุนู† ุงู„ุชู‚ุฏู… ููŠ ุงู„ู…ุดุฑูˆุนุŒ ุฅู†ุฌุงุฒู‡ ุจู†ุณุจุฉ
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ูƒุฐุง ูˆู…ุง ุฅู„ู‰ ุฐู„ูƒุŒ ุงู„ู…ุฑุญู„ุฉ ุงู„ุฃูˆู„ู‰ ุฃูˆ ุงู„ู…ุฑุญู„ุฉ ุงู„ุซุงู†ูŠุฉ
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ุชู…ุช ู…ู† ุงู„ุนู…ู„ ูˆู…ุง ุฅู„ู‰ ุฐู„ูƒ ุทูŠุจ analyzing results
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ู„ุฃู† ู…ุญุชุงุฌูŠู† ู†ุนู…ู„ ุชุญู„ูŠู„ ู„ู„ู†ุชุงุฆุฌ ุญุชู‰ ู†ุชุฃูƒุฏ ุฃู† ู‡ุฐู‡
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ุงู„ู†ุชุงุฆุฌ ู†ุชุงุฆุฌ ูŠุนู†ูŠ ุตุญูŠุญุฉ ูŠู…ูƒู† ุงู„ุงุนุชู…ุงุฏ ุนู„ูŠู‡ุง ู‡ูŠ
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ุงู„ู†ุชุงุฌ ุงู„ู…ุชูˆู‚ุน ู‡ูŠ ุงู„ู†ุชุงุฆุฌ ุงู„ู„ูŠ ูŠุนู†ูŠ ูƒุงู† ู…ุฎุทุท ู„ู‡ุง
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ุงู„ู…ุดุฑูˆุน ู…ู† ุงู„ุจุฏุงูŠุฉ ุทูŠุจ ุจูŠุชุญุฏุซ ูƒู…ุงู† ููŠ ุงู„ู€ project
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management objectives ููŠ ุนู†ุฏู‡ five major variables
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ููŠ ุนู†ุฏู‡ ุฎู…ุณ ู…ุชุบูŠุฑุงุช ุฑุฆูŠุณูŠุฉ ุงู„ู€ scope ุงู„ู€ scope ุจู…ุนู†ู‰
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ู†ุทุงู‚ ู‡ู„ ุงู„ู…ุดุฑูˆุน ู‡ูŠูƒูˆู† ู†ุทุงู‚ู‡ ุนู„ู‰ ู…ุณุงุญุฉ ุงู„ุดุฑูƒุฉ ูƒู„ู‡ุงุŸ
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ุจู…ุนู†ู‰ ู‡ูŠุบุทูŠ ุงู„ู€ TPS DSS ESS MIS ู‡ูŠุบุทูŠ ุงู„ู€ finance
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ู‡ูŠุบุทูŠ ุงู„ู€ human resource ู‡ูŠุบุทูŠ ุงู„ู€ enterprise ูƒ
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project ูˆู„ุง ุฌุฒุฆูŠุฉ ู…ู…ูƒู† ุชูƒูˆู† ู…ุนูŠู†ุฉ ู…ุซู„ุง ููŠ ุงู„ู€
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manufacturing ุฃูˆ ููŠ ุงู„ู€ finance department ุฃูˆ ููŠ ุงู„ู€
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marketing ุฅุฐุง ุงู„ู€ scope ุงุญู†ุง ู…ุญุชุงุฌูŠู† ู†ุญุฏุฏ ุงู„ู€ time ุงู„ู€
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time ุงู„ู…ู‚ุตูˆุฏ ู‡ู†ุง ูุชุฑุฉ ุงู†ุฌุงุฒ ุงู„ู…ุดุฑูˆุน ู„ุงุจุฏ ู…ู† ุชุญุฏูŠุฏ
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ูุชุฑุฉ ุงู†ุฌุงุฒ ุงู„ู…ุดุฑูˆุน ุงู„ู€ cost ุชูƒู„ูุฉ ุงู„ู…ุดุฑูˆุน ู„ู€
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quality ุฌูˆุฏุฉ ุงู„ู…ู†ุชุฌ ุฌูˆุฏุฉ ุงู„ู…ุฎุฑุฌุงุช ุชุจุนุช ู‡ุฐุง ุงู„ู…ุดุฑูˆุน
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ุจู…ุนู†ู‰ ู…ุนุธู… ุงู„ูˆู‚ุช ู…ู…ูƒู† ูŠุฌุฏูŠุฏ ุงู„ู…ูˆุธููŠู† ููŠ ุฌู…ุน
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ุงู„ุจูŠุงู†ุงุช ููŠ ุฌู…ุน ุงู„ุจูŠุงู†ุงุช ูƒู†ุง ุดูู†ุง ุณุงุจู‚ุง ู…ุซู„ ุงู„ู€
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Excel ุนู„ู‰ ุดุฑูƒุฉ ูƒุงู†ุช ุชุนู…ู„ training online ู„ู„ู€
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consumer ุชุจุนู†ุง ููƒุงู†ูˆุง ุจูŠุฌูˆุง ุฃูˆ ุจูŠู‚ูˆู…ูˆุง ุจุงู„ุชุณุฌูŠู„
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consumer ูƒู†ุง ุนุงูŠุฒูŠู† ู†ู‚ุณู…ู‡ู… ุฃูˆ ู†ุนุฑู ู†ุญุฏุฏ ู‡ู… ุฌุงูŠูŠู†
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ุงุซู†ูŠู† ุงู„ู„ูŠ ู‡ูˆ ุฌุงูŠ ู…ู† ุงู„ู€ email ูˆู„ุง ุฌุงูŠ ู…ู† ุงู„ู€ web ู„ูˆ
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ุงุญู†ุง ุจุฏู†ุง ู†ุนู…ู„ ุงู„ุนู…ู„ ู‡ุฐุง manual ู…ุนู†ุงุชู‡ ู‡ูŠุงุฎุฏ ูˆู‚ุช
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ุทูˆูŠู„ ูˆ ุงุญู†ุง ุจู†ุฏู‚ู‚ ูˆ ุจู†ุทู„ุน ุงู„ุงุนุฏุงุฏ
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ุงู„ู„ูŠ ุงุฌุช ู…ู† ุงู„ู…ู†ุทู‚ุฉ ุงู„ุดู…ุงู„ูŠุฉ ู…ู† ุงู„ู€ web ูˆ ู…ู† ุงู„ู€
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internet ูˆ ู…ุง ุฅู„ู‰ ุฐู„ูƒ ุญูˆุงู„ูŠ ุชุณุนูŠู† ูู…ูŠุฉ ู…ู† ุงู„ูˆู‚ุช
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vote ุงู„ู€ by vote ู‡ุฐุง ู…ู† ุฎู„ุงู„ ุงู„ู€ Excel ูƒุงู† ุจูŠุนู…ู„ู„ูŠ
172
00:14:28,820 --> 00:14:33,980
ู‡ุฐุง ุงู„ุดุบู„ ููŠ ุฃู‚ู„ ู…ู† ุฏู‚ูŠู‚ุฉ ู„ูƒู† ู‡ู„ ุงู„ู…ุฎุฑุฌุงุช ุชุจุนุงุช
173
00:14:33,980 --> 00:14:38,440
ุงู„ุจูŠุนูŠุฉ ูƒุงู†ุช ุฏู‚ูŠู‚ุฉ ู‡ูˆ ู‡ุฐุง ุงู„ุณุคุงู„ ุฅุฐุง ูƒุงู†ุช ุฏู‚ูŠู‚ุฉ
174
00:14:38,440 --> 00:14:43,280
ูˆุญุตูŠูุฉ ุฒูŠ ู…ุง ุฃู†ุง ุจุฏูŠู‡ ู…ุนู†ุงุชู‡ ุงู„ู…ุดุฑูˆุน ู†ุฌุญ ูˆ ุญู‚ู‚
175
00:14:43,280 --> 00:14:47,780
ุงู„ุฅู†ุฌุงุฒ ุงู„ุฎู…ุณู…ุงูŠุฉ ุงู‡ ู‡ู… ุฎู…ุณู…ุงูŠุฉ ู…ูˆุฒุนูŠู† ุญุณุจ ุงู„ู…ู†ุงุทู‚
176
00:14:47,780 --> 00:14:52,980
ูˆู…ูˆุฒุนูŠู† ุญุณุจ ุงู„ู€ parameter ุฑู‚ู… ุงุซู†ูŠู† ุงู„ู„ูŠ ู‡ูŠ ุงูŠู‡ ุงู„ู€
177
00:14:52,980 --> 00:14:58,880
source ุงู„ู„ูŠ ู‡ูˆ ุงู„ู€ email ุงู„ูˆูŠุจ ุฅุฐุง ุฌุงู„ูŠ ุฌุงูŠ ู…ู† ุงู„ูˆูŠุจ
178
00:14:58,880 --> 00:15:03,900
ุซู„ุงุซู…ุงูŠุฉ ูˆ ุฌุงูŠ ู…ู† ุงู„ู€ email ู…ุชูŠู† ู…ุฌู…ูˆุนู‡ู… ุฎู…ุณู…ุงูŠุฉ ุญุณุจ
179
00:15:03,900 --> 00:15:08,960
ุงู„ู…ู†ุทู‚ุฉ ู‡ุฐู‡ ูƒู„ ู…ู†ุทู‚ุฉ ุฌุฏูŠุด ุฌุงุจ ู„ูŠู‡ุง ุจุดูƒู„ ุญุตูŠู†ูŠ ุทุจู‚ุช
180
00:15:08,960 --> 00:15:13,800
ู‡ุฐู‡ ุงู„ู…ุนู„ูˆู…ุงุช ู…ุน ู…ุนู„ูˆู…ุงุช ุงู„ู†ุธุงู… ุงู„ู‚ุฏูŠู… ู„ุฌุชู‡ุง
181
00:15:13,800 --> 00:15:19,380
ู…ุชุทุงุจู‚ุฉ ุงู„ูุงุฑู‚ ุฃู† ุงู„ุจุนุถ ุนู…ู„ูŠุฉ ููŠ ุฏู‚ูŠู‚ุฉ ู…ู‚ุงุฑู†ุฉ
182
00:15:19,380 --> 00:15:24,320
ุจุงู„ู†ุธุงู… ุงู„ู‚ุฏูŠู… ุฅุฐุง ุงู„ู€ quality ู‡ู†ุง ุงู„ู€ quality ู‡ู†ุง
183
00:15:24,320 --> 00:15:31,130
ุฑุงุฆุน ูˆ ุญุณุจ ู…ุง ู‡ูˆ ู…ุชูˆู‚ุน ูˆ ุญุณุจ ู…ุง ู‡ูˆ ู…ุฎุทุท ูˆุจุงู„ุชุงู„ูŠ
184
00:15:31,130 --> 00:15:37,150
ุงู„ูˆู‚ุช ุงู„ู„ูŠ ูƒู†ุง ู†ู‚ุถูŠู‡ ุญูˆุงู„ูŠ 90% ู…ู† ุงู„ูˆู‚ุช ู†ู‚ุถูŠู‡ ููŠ
185
00:15:37,150 --> 00:15:41,690
ุฌู…ุน ุงู„ุจูŠุงู†ุงุช ูˆ ุฃุชุฃูƒุฏ ู…ู† ุตุญูŠุชู‡ุง ูŠู…ูƒู† ุงุณุชุซู…ุงุฑู‡ ููŠ
186
00:15:41,690 --> 00:15:47,530
ุฃุดูŠุงุก ุฃุฎุฑู‰ ู…ุซู„ ุชุญู„ูŠู„ ูˆ ุงู„ุชุฎุทูŠุท ูˆ ู…ุง ุฅู„ู‰ ุฐู„ูƒ ุทูŠุจ ุงู„ู€
187
00:15:47,530 --> 00:15:54,190
variables ุฑู‚ู… 5 ุงู„ู„ูŠ ู‡ูˆ ุงู„ู€ risk ุชู‚ูŠูŠู… ุงู„ู…ู‚ุงุทุนุฉ ุชู‚ูŠูŠู…
188
00:15:54,190 --> 00:15:58,510
ุงู„ู…ุฎุงุทุฑ ูˆ ูƒูŠู ู…ู…ูƒู† ู†ูˆุงุฌู‡ ู‡ุฐู‡ ุงู„ู…ุฎุงุทุฑ ูˆ ูƒูŠู ู„ู†ุง ุฃู†
189
00:15:58,510 --> 00:16:04,270
ู†ุชุญูˆู„ ุฅู„ู‰ ู…ุซู„ ู‡ุฐู‡ ุงู„ู…ุฎุงุทุฑุŸ ูƒูŠู ู…ู…ูƒู† ู†ุชุญูˆู„ ู„ู…ุซู„ ู‡ุฐู‡
190
00:16:04,270 --> 00:16:08,840
ุงู„ู…ุฎุงุทุฑ ู„ูˆ ูˆุฌู‡ุชู†ุง ูˆ ุงู„ุญู„ูˆู„ ู„ู‡ุŸ ุทูŠุจ managing
191
00:16:08,840 --> 00:16:13,180
structure for information system projects ุฃูˆู„ ุญุงุฌุฉ
192
00:16:13,180 --> 00:16:16,020
Cooperate Strategy Planning Group Cooperate
193
00:16:16,020 --> 00:16:20,000
Strategy Planning Group responsible for fair and
194
00:16:20,000 --> 00:16:27,600
strategic plan ู…ุฌู…ูˆุนุฉ ุงู„ุชุฎุทูŠุท ุงู„ุงุณุชุฑุงุชูŠุฌูŠ ู„ู„ู…ุคุณุณุฉ
195
00:16:27,600 --> 00:16:32,120
ูˆ ู‡ูŠ ู…ู† ู…ุณุฆูˆู„ูŠุชู‡ุง ุงูŠุด ุชู‚ูˆู… ุจูˆุถุน ุงู„ุฎุทุฉ ุงู„ุงุณุชุฑุงุชูŠุฌูŠุฉ
196
00:16:32,120 --> 00:16:36,740
ู„ู„ุดุฑูƒุฉ ุทูŠุจ ุทุงู„ู…ุง ุฃู†ู†ุง ุจู†ุชุญุฏุซ ุนู† ุชุฎุทูŠุท ุงุณุชุฑุงุชูŠุฌูŠ
197
00:16:38,190 --> 00:16:42,410
ู…ุนู†ุงุชู‡ ู‡ุฐู‡ ู‡ุชูƒูˆู† ููŠ ุฃูŠ ู…ุฑุญู„ุฉ ููŠ ุงู„ู€ level ููŠ ุฃูŠ
198
00:16:42,410 --> 00:16:47,730
level ู…ู† ุงู„ุฅุฏุงุฑุฉ ููŠ ุฏุงูƒ ุงู„ู…ุคุณุณุฉ ู‡ู„ ู‡ูˆ ุงู„ู€ senior ู‡ู„
199
00:16:47,730 --> 00:16:52,610
ู‡ูˆ ุงู„ู€ middle ู‡ู„ ู‡ูˆ ุงู„ู€ operational management ุทุงู„ู…ุง
200
00:16:52,610 --> 00:16:57,050
ุฃู† Strategy Planning ูŠุนู†ูŠ ููŠ ุญุงุฌุฉ ุงุณุชุฑุงุชูŠุฌูŠุฉ ุนู„ู‰
201
00:16:57,050 --> 00:17:02,550
ุงู„ู…ุฏู‰ ุงู„ุจุนูŠุฏ ู‡ูŠ ุบูŠุฑ ุฑูˆุชูŠู†ูŠุฉ ู‡ูŠ unstructured ูู‡ูŠ ู…ู†
202
00:17:02,550 --> 00:17:06,450
ุชุฎุตุต ุงู„ู€ senior manager ู‡ูŠ ู…ู† ุชุฎุตุต ุงู„ู€ senior
203
00:17:06,450 --> 00:17:10,790
manager Information System Steering Committee ุงู„ู„ูŠ
204
00:17:10,790 --> 00:17:17,520
ู‡ูŠ ุงู„ู„ุฌู†ุฉ ุงู„ุชูˆุฌู‡ูŠุฉ ู„ู†ุธู… ุงู„ู…ุนู„ูˆู…ุงุช reviews and
205
00:17:17,520 --> 00:17:23,440
approves plans for systems in all diversions ุจู…ุนู†ู‰
206
00:17:23,440 --> 00:17:29,700
ุฃู†ู‡ ู‡ูŠ ู…ู† ู…ุณุฆูˆู„ูŠุชู‡ุง ู…ุฑุงุฌุนุฉ ูˆ ุงุนุชู…ุงุฏ ุฎุทุท ุงู„ุฃู†ุธู…ุฉ ููŠ
207
00:17:29,700 --> 00:17:36,510
ุฌู…ูŠุน ุงู„ุฃู‚ุณุงู… ููŠ ุฌู…ูŠุน ุงู„ุฃู‚ุณุงู… ู‡ุฐู‡ ุงู„ู„ุฌู†ุฉ ู…ู…ูƒู† ุชูƒูˆู†
208
00:17:36,510 --> 00:17:41,870
ุทุงู„ู…ุง ุฃู†ู‡ุง ู‡ูŠ ุงู„ู„ูŠ ู‡ุชุนู…ู„ approves ู…ุนู†ุงุชู‡ ู‡ูŠ ู…ู†
209
00:17:41,870 --> 00:17:45,790
ู…ุณุชูˆูŠุงุช ุฅุฏุงุฑูŠุฉ ุนุงู„ูŠุฉ ู…ู…ูƒู† ุชูƒูˆู† ุงู„ู€ part of
210
00:17:45,790 --> 00:17:49,610
directors ูˆุจุงู„ุชุงู„ูŠ ู‡ูŠ ููŠ ุงู„ู€ senior management ู‡ูŠ
211
00:17:49,610 --> 00:17:52,950
ููŠ ุงู„ู€ senior management ูุงู„ู€ project management
212
00:17:52,950 --> 00:18:00,340
group ู…ุฌู…ูˆุนุฉ ุฅุฏุงุฑุฉ ุงู„ู…ุดุฑูˆุน ู…ู† ู‡ู… ู‡ุฐูˆู„ ุงู„ุฌู…ุงุนุฉ
213
00:18:00,340 --> 00:18:06,180
responsible for overseeing specific projects
214
00:18:06,180 --> 00:18:10,840
specific projects ุฅุฐุง ุงู† ู‡ูŠ ู…ุฌู…ูˆุนุฉ ุฅุฏุงุฑุฉ ุงู„ู…ุดุฑูˆุน
215
00:18:10,840 --> 00:18:16,600
ูˆ ู‡ูŠ ู…ุณุฆูˆู„ุฉ ุนู† ุงู„ุฅุดุฑุงู ุนู„ู‰ ู…ุดุงุฑูŠุน ู…ุญุฏุฏุฉุŒ ู…ุณุฆูˆู„ุฉ ุนู„ู‰
216
00:18:17,180 --> 00:18:21,800
ูŠุนู†ูŠ ุงู„ุฅุดุฑุงู ุนู„ู‰ ู…ุดุงุฑูŠุน ู…ุญุฏุฏุฉ ู‡ุฏูˆู„ุฉ ู…ุณุฆูˆู„ูŠุชู‡ู… ุฃู†ู‡ู…
217
00:18:21,800 --> 00:18:28,180
ูŠุดุฑููˆุง ุนู„ู‰ ู…ุดุงุฑูŠุน ู…ุญุฏุฏุฉ ุจุนูŠู†ู‡ุง ู‡ุฐู‡ ู…ู† ู…ุณุฆูˆู„ูŠุฉ ุงู„ู€
218
00:18:28,180 --> 00:18:32,020
middle management ุงู„ู€ project team responsible for
219
00:18:32,020 --> 00:18:38,400
individual systems project ูุฑูŠู‚ ุงู„ุนู…ู„ ูˆู‡ูˆ ู…ุณุฆูˆู„ ุฃูˆ
220
00:18:38,400 --> 00:18:43,020
ู‡ุฐุง ุงู„ูุฑูŠู‚ ุจูŠูƒูˆู† ู…ุณุฆูˆู„ ุนู† ู…ุดุฑูˆุน ุงู„ุฃู†ุธู…ุฉ ุงู„ูุฑุฏูŠุฉ
221
00:18:43,400 --> 00:18:46,740
ุทุงู„ู…ุง ุฃู† ุงุญู†ุง ุจู†ุญูƒูŠ project team ู…ุนู†ุงุชู‡ ู‡ูŠูƒูˆู† ู…ู†
222
00:18:46,740 --> 00:18:50,860
ุงู„ู€ operational management ู…ู† ุงู„ู€ operational
223
00:18:50,860 --> 00:18:55,600
management ู‡ุฐุง ุงู„ู€ diagram ุจูŠูˆุถุญ ุงู„ู…ุณุชูˆูŠุงุช ุงู„ุฅุฏุงุฑูŠุฉ
224
00:18:55,600 --> 00:19:01,580
ู‡ุฐุง ุงู„ู€ diagram ุจูŠูˆุถุญ ุงู„ู…ุณุชูˆูŠุงุช ุงู„ุฅุฏุงุฑูŠุฉ ูˆ ุงู„ุชุณู„ุณู„
225
00:19:01,580 --> 00:19:08,740
ุงู„ู‡ุฑู…ูŠ ุจุงู„ู†ุณุจุฉ ู„ู„ุฅุฏุงุฑุฉ ูƒู…ุงู† ุงู„ุชุณู„ุณู„ ุงู„ู‡ุฑู…ูŠ ุงู„ู…ุณุคูˆู„
226
00:19:08,740 --> 00:19:17,120
ุนู† ุฌูˆุงู†ุจ ู…ุนูŠู†ุฉ ู…ู† ู…ุดุงุฑูŠุน ู†ุธู… ุงู„ู…ุนู„ูˆู…ุงุช ูˆ ูŠุนู†ูŠ ู‡ุฐุง
227
00:19:17,120 --> 00:19:21,980
ูˆุงุถุญ ุฃู† ุงู„ู€ operational management ู‡ูŠ ู…ุณุฆูˆู„ุฉ ุนู† ุงู„ู€
228
00:19:21,980 --> 00:19:26,280
project team ุงู„ู€ middle management ู‡ูŠ ู…ุณุฆูˆู„ุฉ ุนู† ุงู„ู€
229
00:19:26,280 --> 00:19:30,640
project management group ูƒู…ุง ุฃุณู„ูู†ุง ู‚ุจู„ ู‚ู„ูŠู„
230
00:19:31,830 --> 00:19:35,610
ูˆุจุงู„ุชุงู„ูŠ ุงู„ู€ .. ุงู„ู€ .. ุงู„ู€ Cooperate Strategy
231
00:19:35,610 --> 00:19:40,230
Planning Group ูˆ ุงู„ู€ Information Systems Steering
232
00:19:40,230 --> 00:19:45,090
Committee ู‡ูŠ ู…ู† ุงู„ู€ senior management ู‡ูŠ ู…ู† ุงู„ู€
233
00:19:45,090 --> 00:19:52,100
senior management ูˆ ู‡ูŠ ุจุชุชุฎุฐ ุงู„ู‚ุฑุงุฑุงุช ูŠุนู†ูŠ ููŠ ู‡ุฐุง
234
00:19:52,100 --> 00:19:56,980
ุงู„ุฅุทุงุฑ ู„ุฃู† ู‡ูŠ ุงูŠู‡ ู‡ูŠ unstructured ุญู‚ูŠู‚ุฉ ูŠุนู†ูŠ
235
00:19:56,980 --> 00:20:02,620
decision ูˆุจุงู„ุชุงู„ูŠ ู‡ุฐู‡ ุงู„ุชู‚ุงุน ุถู…ู† ู…ุณุฆูˆู„ูŠุฉ ุงู„ู€ senior
236
00:20:02,620 --> 00:20:08,960
manager ุทูŠุจ information system plan identify system
237
00:20:08,960 --> 00:20:15,200
project that will deliver most business value ุฅุฐุง
238
00:20:15,200 --> 00:20:22,600
information systems plan ุงู„ู„ูŠ ู‡ูŠ ุฎุทุท ู†ุธู… ุงู„ู…ุนู„ูˆู…ุงุช
239
00:20:22,780 --> 00:20:28,080
ุฃูˆู„ ุญุงุฌุฉ ู…ุญุชุงุฌูŠู† ุฃู† ู†ุญุฏุฏ ู…ุดุงุฑูŠุน ุงู„ุฃู†ุธู…ุฉ ุงู„ู„ูŠ ูŠุนู†ูŠ
240
00:20:28,080 --> 00:20:35,460
ุจุชู‚ุฏู… value ู„ู„ุฃุนู…ุงู„ ุฃูˆ ู„ู„ุดุฑูƒุงุช ุฃูˆ ู…ุง ุฅู„ู‰ ุฐู„ูƒ ุทูŠุจ
241
00:20:35,460 --> 00:20:39,260
ู‡ุฐุง ุฃูˆู„ ุดูŠุก links ุฏู‡ ูˆ main to business plan
242
00:20:39,260 --> 00:20:44,440
ู…ุญุชุงุฌูŠู† ุฃู† ู†ุนู…ู„ ุชุทูˆูŠุฑ ู„ุฑูˆุงุจุท ุงู„ุฎุทุท ุชุจุน ุงู„ุนู…ู„ ุฃูˆ
243
00:20:44,440 --> 00:20:49,800
ุฎุทุท ุงู„ุนู…ู„ ุงู„ู€ roadmap ู‡ูŠ ุฎุงุฑุทุฉ ุงู„ุทุฑูŠู‚ ู„ูƒู† ู…ู‚ุตูˆุฏ ููŠู‡ุง
244
00:20:49,800 --> 00:20:55,040
ู‡ูŠ ุงู„ู€ plan ุญู‚ูŠู‚ุฉ ู„ุฃู†ู‡ุง ุชุชุถู…ู† ู…ุฌู…ูˆุนุฉ ู…ู† ุงู„ุฃุดูŠุงุก
245
00:20:55,040 --> 00:20:59,700
ู…ุซู„ ุงู„ุฃู‡ุฏุงู ุชุจุน ุงู„ู…ุดุฑูˆุน ูˆ ู…ุง ุฅู„ู‰ ุฐู„ูƒุŒ ุณู†ุชุทู„ู‚ ุฅู„ู‰
246
00:20:59,700 --> 00:21:05,630
ุชุดูŠุฑ ู„ู„ุชูุตูŠู„ ุงู„ุขู† ุงู„ู€ Road Map Indicating Direction
247
00:21:05,630 --> 00:21:10,930
of System Development Includes ุฅู†ู‡ุง ุฎุฑูŠุทุฉ ุทุฑูŠู‚ ูˆ ู‡ูŠ
248
00:21:10,930 --> 00:21:16,710
ุนุจุงุฑุฉ ุนู† ุงู„ุฎุทุฉ ุจุตูˆุฑุฉ ุฃูˆ ุจุงุฎุฑุฉ ู„ู‡ุฐุง ุงู„ู…ุดุฑูˆุน ูˆ ู‡ุฐู‡
249
00:21:16,710 --> 00:21:21,690
ุงู„ุฎุฑูŠุทุฉ ุจุชูˆุถุญ ุงุชุฌุงู‡ ุชุทูˆูŠุฑ ุงู„ุฃู†ุธู…ุฉ ูˆุงู„ุชูŠ ุชุฌุชู…ู„ ุนู„ู‰
250
00:21:21,690 --> 00:21:28,860
ู…ุฏู‰ Purpose of Plan ุฎุทุฉ ุฃูˆ ู‡ุฏู ุงู„ุฎุทุฉ strategic
251
00:21:28,860 --> 00:21:32,920
business plan rational ุงู„ู„ูŠ ู‡ูˆ ุงู„ุฃุณุงุณ ุงู„ู…ู†ุทู‚ูŠ
252
00:21:32,920 --> 00:21:39,260
ู„ุฎุทูˆุฉ ุงู„ุนู…ู„ ุงู„ู€ ุงุณุชุฑุงุชูŠุฌูŠุฉ current system situation
253
00:21:39,260 --> 00:21:43,320
ุงู„ุฃู†ุธู…ุฉ ูˆ ุงู„ูˆุถุน ุงู„ุญุงู„ูŠุŒ ุงูŠุด ู‡ูˆ ุงู„ูˆุถุน ุงู„ุญุงู„ูŠ
254
00:21:43,320 --> 00:21:46,270
ุจุงู„ู†ุณุจุฉ ู„ู„ุฃู†ุธู…ุฉ ุงู„ู„ูŠ ุทุจุนุชู†ุงุŸ ุงู„ู€ New Development
255
00:21:46,270 --> 00:21:50,550
ุงู„ุชุทูˆุฑุงุช ุงู„ุฌุฏูŠุฏุฉ ุงู„ู„ูŠ ู…ู…ูƒู† ุชุญุฏุซ ูˆ ุงูŠุด ู‡ูŠ ุชุฑุชุจ ุนู„ู‰
256
00:21:50,550 --> 00:21:55,430
ุฐู„ูƒ Management Strategy ุงู„ู„ูŠ ู‡ูŠ ุงุณุชุฑุงุชูŠุฌูŠุฉ ุงู„ุฅุฏุงุฑุฉ
257
00:21:55,430 --> 00:22:00,650
ููŠ ุชุทูˆูŠุฑ ู‡ุฐุง ุงู„ู†ุธุงู… ูˆ ุงุณุชุฑุงุชูŠุฌูŠุฉ ุงู„ุฅุฏุงุฑุฉ ู…ู† ูˆุถุน
258
00:22:00,650 --> 00:22:05,350
ู…ุซู„ ู‡ุฐู‡ ุงู„ุฎุทุฉ Implementation Plan ุงู„ู„ูŠ ู‡ูˆ ุชู†ููŠุฐ
259
00:22:05,350 --> 00:22:11,300
ุงู„ุฎุทุฉ ูˆ ููŠ ุงู„ู†ู‡ุงูŠุฉ ู…ุญุชุงุฌูŠู† ู†ุนุฑู ุงู„ู€ budget ู„ุชู†ููŠุฐ ู‡ุฐู‡
260
00:22:11,300 --> 00:22:17,760
ุงู„ุฎุทุฉ ู‡ุฐู‡ ุงู„ู€ budget ู…ุญุชุงุฌูŠู† ู†ุนุฑูู‡ุง ุนุดุงู† ู†ุญุฏุฏ
261
00:22:17,760 --> 00:22:25,480
ุงู„ุชูƒู„ูุฉ ุงู„ุฅุฌู…ุงู„ูŠุฉ ู„ู„ุฎุทุฉ ุฃูˆ ู„ู„ู…ุดุฑูˆุน ูƒูƒู„ information
262
00:22:25,480 --> 00:22:32,490
system plan ุทูŠุจ ุจูŠุชุญุฏุซ ู‡ู†ุง for effective plan ู„ุฎุทุฉ
263
00:22:32,490 --> 00:22:36,810
ูุนุงู„ุฉ ู„ุญุชู‰ ุชูƒูˆู† ุฎุทุฉ ุงู„ุนู…ู„ ูุนุงู„ุฉ ู…ุญุชุงุฌูŠู† ุงูŠุดุŸ
264
00:22:36,810 --> 00:22:39,610
Documenting existing systems and infrastructure
265
00:22:39,610 --> 00:22:44,210
components ู…ุญุชุงุฌูŠู† ู†ูู‡ู… ุจุนู…ู„ูŠุฉ ุชูˆุซูŠู‚ ุงู„ุฃู†ุธู…ุฉ
266
00:22:44,210 --> 00:22:53,160
ุงู„ู…ูˆุฌูˆุฏุฉ ูˆ ู…ูƒูˆู†ุงุช ุงู„ุจู†ูŠุฉ ุงู„ุชุญุชูŠุฉ ุชุญุฏูŠุฏ
267
00:22:53,160 --> 00:22:57,940
ุชุญุณูŠู†ุงุช ุตู†ุน ุงู„ู‚ุฑุงุฑ ูŠุนู†ูŠ ุงู„ู…ูˆุถูˆุน ุงู„ุขู† ู„ู…ุง ู†ุทุจู‚ ู‡ุฐุง
268
00:22:57,940 --> 00:23:02,240
ุงู„ู…ุดุฑูˆุน ุงู„ุฌุฏูŠุฏ ู‡ู„ ู‡ูŠุญุณู† ุงู„ู‚ุฑุงุฑ ููŠ ุงู„ู€ HRุŸ ู‡ู„ ู‡ูŠุญุณู†
269
00:23:02,240 --> 00:23:06,860
ุงู„ู‚ุฑุงุฑ ููŠ ุงู„ู€ financeุŸ ููŠ ุงู„ู€ productionุŸ ููŠ ุงู„ู€
270
00:23:06,860 --> 00:23:09,940
marketingุŸ ููŠ supply chain managementุŸ ุญุณุจ ุงู„ู€
271
00:23:09,940 --> 00:23:14,480
scope ุชุจุน ุงู„ู€ project ุญุณุจ ุงู„ู€ scope ุชุจุน ุงู„ู€ project ู‡ู„
272
00:23:14,480 --> 00:23:19,740
ู‡ูŠูู‚ูˆู… ุจุฐู„ูƒ ูˆู„ุง ู„ุง ู‡ุฐุง ูŠุนู†ูŠ ู…ู† ุงู„ุฃุดูŠุงุก ุงู„ู…ู‡ู…ุฉ ูˆ ุงู„ู„ูŠ
273
00:23:19,740 --> 00:23:26,740
ู…ุญุชุงุฌูŠู† ุฃู† ู†ุนู…ู„ ูŠุนู†ูŠ ู†ุฑูƒุฒ ุนู„ูŠู‡ุง ุญุชู‰ ู†ุธู‡ุฑ ุงู„ู†ุชุงุฆุฌ
274
00:23:26,740 --> 00:23:31,610
ุงู„ุญู‚ูŠู‚ูŠุฉ ู„ู„ู…ุดุฑูˆุน ุฃูˆ ุฃู†ู‡ ุญู‚ู‚ value ูˆ ุจุงู„ุชุงู„ูŠ ุนู…ู„
275
00:23:31,610 --> 00:23:39,070
enhance ู„ุจุนุถ ุงู„ู‚ุฑุงุฑุงุช ุฃูˆ ุชุญุณูŠู† ู„ุจุนุถ ุงู„ู‚ุฑุงุฑุงุช ุฃูˆ
276
00:23:39,070 --> 00:23:43,210
ุตู†ุงุน ุงู„ู‚ุฑุงุฑ ููŠ ู‡ุฐุง ุงู„ู€ department ุฃูˆ ุฐุงูƒ ุฃูˆ ููŠ ู‡ุฐุง
277
00:23:43,210 --> 00:23:48,510
ุงู„ู€ level ุงู„ุฅุฏุงุฑูŠ ุฃูˆ ุฐุงูƒ Develop metrics established
278
00:23:48,510 --> 00:23:51,830
for quantifying values
279
00:24:16,480 --> 00:24:21,980
ู…ุญุชุงุฌ ุฃู† ุชูƒูˆู† ููŠู‡ ูู‡ู… ูˆุงุถุญ ูˆ ุนู…ูŠู‚ ู„ู…ุงุฐุง ู…ุชุทู„ุจุงุช
280
00:24:21,980 --> 00:24:25,160
ุงู„ู…ุนู„ูˆู…ุงุช ุนู„ู‰ ุงู„ู…ุฏู‰ ุงู„ุทูˆูŠู„ ูˆ ุงู„ู…ุฏู‰ ุงู„ู‚ุตูŠุฑ ุฅุฐุง
281
00:24:25,160 --> 00:24:29,420
ู…ุง ูƒุงู†ุด ููŠ ุนู†ุฏูƒ ูู‡ู… ู„ู…ุงุฐุง ุงู„ู†ุธุงู… ู…ุด ูุงู‡ู… ุฃู†ุชูŽ ุงู„ู†ุธุงู…
282
00:24:29,420 --> 00:24:33,660
ู‡ุฐุง ุฅูŠุด ู…ู…ูƒู† ูŠุนู…ู„ ู„ูƒุŸ ู…ุนู†ุงุชู‡ ุฃุตุจุญ ูŠุนู†ูŠ ุจู„ุง ู‚ูŠู…ุฉ ุฃูˆ
283
00:24:33,660 --> 00:24:39,560
ู‚ุฏ ูŠุนู†ูŠ ูŠู†ุชุฌ ู…ุฎุฑุฌุงุช ู…ุด ู‡ูŠ ุงู„ู…ุทู„ูˆุจุฉ ุจุดูƒู„ ุญุตูŠู ู„ูƒู†
284
00:24:39,560 --> 00:24:42,820
ูƒูŠู ู„ูƒ ุฃู†ู’ ุชุนุฑู ุฐู„ูƒุŸ ูŠุนู†ูŠ ุงุญู†ุง ููŠ ุงู„ู…ุซุงู„ ุงู„ู„ูŠ
285
00:24:42,820 --> 00:24:44,180
ุชุญุฏุซู†ุง ุนู†ู‡
286
00:24:51,110 --> 00:24:57,090
ุงู„ุนุฏุฏ ุงู„ู…ู‡ูˆู„ ู…ู† ุงู„ู€ consumer ูŠุนู…ู„ ุงู„ู†ุธุงู… ูŠุนู…ู„ ุชุตู†ูŠู
287
00:24:57,090 --> 00:25:00,850
ุญุณุจ ุงู„ู€ parameters ุงู„ู„ูŠ ุฃู†ุง ุจุญุทู‡ุง ู…ุฑุฉ ุจุญุท ุงู„ู€ region
288
00:25:00,850 --> 00:25:05,930
ูˆ ุจุญุท ุงู„ู€ source ู…ุฑุฉ ุจุญุท ุงู„ู€ region ูˆ ุจุญุท ู…ุซู„ู‹ุง ุงู„ู€
289
00:25:05,930 --> 00:25:11,750
product ุฃูˆ ุงู„ู€ price ูˆุจุงู„ุชุงู„ูŠ ุฃู†ุง ุจุฏูŠ ูŠูƒูˆู† ููŠ ุนู†ุฏูŠ
290
00:25:11,750 --> 00:25:16,650
ูู‡ู… ุฅูŠุด ู…ู…ูƒู† ูŠุฃุซุฑ ุนู„ูŠู‘ ููŠ ุงู„ูˆู‚ุช ุงู„ู‚ุงุฏุฑ ู…ู† ู‚ุตุฑ ุงู„ูˆู‚ุช
291
00:25:16,650 --> 00:25:20,150
ููŠ ุนู…ู„ูŠุฉ ุงู„ุงุณุชุฎุฑุงุฌ ู…ุซู„ ู‡ุฐู‡ ุงู„ุจูŠุงู†ุงุช ุงุณุชุบู„ุงู„ ู‡ุฐุง
292
00:25:20,150 --> 00:25:23,550
ุงู„ูˆู‚ุช ููŠ ุงู„ุชุทูˆูŠุฑ ูˆุงู„ุชุฎุทูŠุท ุงู„ุงุณุชุฑุงุชูŠุฌูŠ ูˆุจุงู„ุชุงู„ูŠ
293
00:25:23,550 --> 00:25:28,410
ู…ู…ูƒู† ูŠุนูˆุฏ ุนู„ูŠู‘ ุจู†ูุน ุฃูƒุจุฑ ู„ู…ุง ุฃู†ุง ุจูƒูˆู† ููŠ ุนู†ุฏูŠ
294
00:25:28,410 --> 00:25:31,690
ู…ุนู„ูˆู…ุงุช ุญุตูŠูุฉ ุนู† ู…ู†ุทู‚ุฉ ู…ุนูŠู†ุฉ ุฃูˆ ุนู† vehicle ู…ุนูŠู†
295
00:25:31,690 --> 00:25:35,770
ุงุณุชุฎุฏู…ุชู‡ ููŠ ุญู…ู„ุฉ ุชุณูˆูŠู‚ูŠุฉ ุจูŠุฏูŠู†ูŠ ู†ุงุชุฌ ุฃูุถู„
296
00:25:35,770 --> 00:25:39,910
ูˆุจุงู„ุชุงู„ูŠ ุจุจุฏุฃ ุฃููƒุฑ ููŠ ุชุทูˆูŠุฑ ุญู…ู„ุงุช ูŠุนู†ูŠ ู‚ุฏ ุชูƒูˆู†
297
00:25:39,910 --> 00:25:45,030
ู…ุฎุชู„ูุฉ ุญุณุจ ุงู„ู…ู†ุทู‚ุฉ ู‡ุฐู‡ ุงู„ู…ุนู„ูˆู…ุงุช ูƒู†ุช ุฃู†ุง ุถุงุฆุน 90%
298
00:25:45,030 --> 00:25:48,310
ููŠ ุงู„ูˆู‚ุช ูˆุฃู†ุง ุฃุฌู…ุน ููŠู‡ุง ูˆ10% ู…ู† ูˆู‚ุชูŠ
299
00:25:48,310 --> 00:25:53,250
ุฃุฎุฐุชู‡ ุจุณ ู„ู„ุชุญู„ูŠู„ ูˆุงู„ุชุฎุทูŠุท ุงู„ุขู† ู…ุฎุฑุฌุงุช ุงู„ู†ุธุงู… ุฃุตุจุญุช
300
00:25:53,250 --> 00:25:57,810
ุชุนู…ู„ ู‡ุฐุง ุงู„ุดุบู„ ููŠ ุฃู‚ู„ ู…ู† ุฏู‚ูŠู‚ุฉ ูˆุจุงู„ุชุงู„ูŠ ุฃุณุชุบู„
301
00:25:57,810 --> 00:26:02,810
ุงู„ูˆู‚ุช ููŠ ุชุญู„ูŠู„ ูˆุชุฎุทูŠุท ู„ุญู…ู„ุงุช ุชุณูˆูŠู‚ูŠุฉ ูˆุญู…ู„ุงุช
302
00:26:02,810 --> 00:26:08,060
ุชุฑูˆูŠุฌูŠุฉ ุฎู„ุงู„ ูุชุฑุงุช ุฒู…ู†ูŠุฉ ู…ุนูŠู†ุฉ ุฃูˆ ุฎู„ุงู„ ุงู„ู…ู†ุทู‚ุฉ ุฃูˆ
303
00:26:08,060 --> 00:26:13,420
ู‚ุฏ ุชุฎุชู„ู ุงู„ุญู…ู„ุฉ ุญุณุจ ุงู„ู…ู†ุทู‚ุฉ ูˆุญุณุจ ุงู„ู€ vehicle ุฅุฐุง
304
00:26:13,420 --> 00:26:18,860
ุฃู†ุง ูุงู‡ู… ุงู„ุขู† ุฅูŠุด ุงู„ู†ุธุงู… ุงู„ุฌุฏูŠุฏ ุจูŠุณูˆูŠู„ูŠ ูุงู‡ู… ุฅูŠุด
305
00:26:18,860 --> 00:26:23,380
ู…ุฎุฑุฌุงุชู‡ ูุงู‡ู… ุฅูŠุด ุงุญุชูŠุงุฌุงุชู‡ ูุงู‡ู… ุฅูŠุด ุงู„ู†ุงุชุฌ ุงู„ู„ูŠ
306
00:26:23,380 --> 00:26:27,460
ู‡ุชูุฑูƒุจ ุนู„ูŠู‡ ู…ุฎุฑุฌุงุช ู‡ุฐุง ุงู„ู†ุธุงู… ููŠ ุงู„ูุชุฑุฉ ุงู„ู‚ุตูŠุฑุฉ
307
00:26:27,460 --> 00:26:32,560
ูˆุนู„ู‰ ุงู„ู€ long term ูƒูŠู ู…ู…ูƒู† ุฃุณุชููŠุฏ ู…ู†ู‡ุงุŸ ุทูŠุจ ู†ู†ุชู‚ู„
308
00:26:32,560 --> 00:26:36,320
ุฅู„ู‰ ุงู„ู€ Key Performance Indicators Key Performance
309
00:26:36,320 --> 00:26:41,020
Indicators ุงู„ู„ูŠ ู‡ูŠ ู…ุคุดุฑุงุช ุงู„ุฃุฏุงุก ุงู„ุฑุฆูŠุณูŠุฉ ู‚ุฏ ุชูƒูˆู†
310
00:26:41,020 --> 00:26:46,020
ู‡ุฐุง ุงู„ู€ standard ู…ูˆุฌูˆุฏุฉ ู…ู…ูƒู† ุจุนุถ ุงู„ู…ุฏุฑุงุก ู‡ู… ูŠูˆุฌุฏูˆู‡ุง
311
00:26:46,020 --> 00:26:50,900
ู„ุฃู†ูุณู‡ู… ู„ูƒู† ู…ุญุชุงุฌุฉ ุฅู„ู‰ ู…ุฏุฑุงุก ู…ุชู…ุฑุณูŠู† ูˆุฎุจุฑุงุก ููŠ
312
00:26:50,900 --> 00:26:55,920
ุงู„ู…ุฌุงู„ Strategic analysis identifies small number
313
00:26:55,920 --> 00:27:00,400
of key performance indicators determined by
314
00:27:00,400 --> 00:27:07,540
managerุŒ ุจูŠุญุฏุฏ ุงู„ุชุญู„ูŠู„ ุงู„ุณุชุฑุงุชูŠุฌูŠ ุนุฏุฏ ุตุบูŠุฑ ู…ู† ูŠุนู†ูŠ
315
00:27:07,540 --> 00:27:12,860
ุงู„ู€ key performance indicator ูˆุงู„ู…ุฏุฑุงุก ูƒู…ุงู† ุจูŠู‚ูˆู…ูˆุง
316
00:27:12,860 --> 00:27:17,440
ุจุชุญุฏูŠุฏู‡ ุงู„ู…ุฏุฑุงุก ุจูŠู‚ูˆู…ูˆุง ุจุชุญุฏูŠุฏู‡
317
00:27:21,380 --> 00:27:27,960
ุจุฑูˆุชูˆููŠูˆู„ูŠูˆ ุงู†ุชู‚ู„ู†ุง ุฅู„ู‰ ุฌุฒุฆูŠุฉ ุงู„ู€ portfolio ุงู†ุชู‚ู„ู†ุง
318
00:27:27,960 --> 00:27:34,200
ุฅู„ู‰ ุฌุฒุฆูŠุฉ ุงู„ู€ portfolio ุงู†ุชู‚ู„ู†ุง ุฅู„ู‰ ุฌุฒุฆูŠุฉ
319
00:27:34,200 --> 00:27:39,540
ุงู„ู€ portfolio ูˆุงู„ู†ุธุงู… ุงู„ุจุฏูŠู„ ููŠ ุนู†ุฏูŠ ู…ุดุงุฑูŠุน ูˆู…ู…ูƒู†
320
00:27:39,540 --> 00:27:45,660
ุฃู†ุง ุฃุจุฏุฃ ุฃู‚ูˆู… ุงู„ู…ุดุงุฑูŠุน ุญุณุจ ุงู„ู€ benefit ูˆ ุงู„ู€ risk
321
00:27:45,660 --> 00:27:51,480
ูˆุจุงู„ุชุงู„ูŠ ุฃุฎุชุงุฑ ู…ู† ุจูŠู† ู‡ุฐู‡ ุงู„ู…ุดุงุฑูŠุน ุฃู†ุง ุฃุฎุชุงุฑ ู…ู†
322
00:27:51,480 --> 00:27:57,800
ุจูŠู† ู‡ุฐู‡ ุงู„ู…ุดุงุฑูŠุน ู„ูƒู† ุนุดุงู† ุฃุนุฑู ุฅูŠุด ููŠ ุนู†ุฏูŠ ููˆุงุฆุฏ
323
00:27:57,800 --> 00:28:03,300
ุฅูŠุด ููŠ ุนู†ุฏูŠ risk ู…ุญุชุงุฌ ูŠูƒูˆู† ููŠ ุนู†ุฏูŠ portfolio ู„ูƒู„
324
00:28:03,300 --> 00:28:09,640
ู…ุดุฑูˆุน ู„ูƒู„ ู…ุดุฑูˆุน ุทูŠุจ inventories all of the
325
00:28:09,640 --> 00:28:13,140
organizations information system projects and
326
00:28:13,140 --> 00:28:18,560
assets ูƒู…ุงู† ุจูŠุฎุฒู† ุฌู…ูŠุน ุฃุตูˆู„ ูˆู…ุดุงุฑูŠุน ูŠุนู†ูŠ ู†ุธู…
327
00:28:18,560 --> 00:28:23,260
ุงู„ู…ุนู„ูˆู…ุงุช ุงู„ุฎุงุตุฉ ุจุงู„ู…ู†ุธู…ุฉ each system has a
328
00:28:23,260 --> 00:28:28,050
profile Each system has profile of risks and
329
00:28:28,050 --> 00:28:34,910
benefits ูƒู„ ู†ุธุงู… ู„ู‡ ู…ู„ู ุชุนุฑูŠู ุงู„ู…ู„ู ุชุจุนู‡ ุจูŠู‚ูˆู„ ุฅูŠุด
330
00:28:34,910 --> 00:28:41,380
ุงู„ู…ุฎุงุทุฑ ูˆุงู„ู…ู†ุงูุน ุงู„ู„ูŠ ู…ู…ูƒู† ุชูƒูˆู† ููŠ ู‡ุฐุง ุงู„ู…ุดุฑูˆุน ุจุนุถ
331
00:28:41,380 --> 00:28:45,200
ุงู„ู…ุดุงุฑูŠุน ููŠ ุนู†ุฏู‡ุง high benefit low riskุŒ ููŠ ุนู†ุฏู‡ุง
332
00:28:45,200 --> 00:28:49,840
ููˆุงุฆุฏ ุนุงู„ูŠุฉ ูˆู…ุฎุงุทุฑ ู…ู†ุฎูุถุฉุŒ ู…ุดุงุฑูŠุน ุฃุฎุฑู‰ ุนู†ุฏู‡ุง high
333
00:28:49,840 --> 00:28:54,260
benefit ู„ูƒู† ูƒู…ุงู† high riskุŒ ููŠ ุนู†ุฏู‡ุง ููˆุงุฆุฏ ุนุงู„ูŠุฉ ูˆ
334
00:28:54,260 --> 00:28:57,880
ููŠ ุนู†ุฏู‡ุง ูƒู…ุงู† ู…ุฎุงุทุฑ ุนุงู„ูŠุฉ ููŠ ุจุนุถ ุงู„ู…ุดุงุฑูŠุน low
335
00:28:57,880 --> 00:29:02,280
benefit and low risk ุงู„ู„ูŠ ู‡ูŠ ููˆุงุฆุฏ ูŠุนู†ูŠ ู…ู†ุฎูุถุฉ
336
00:29:02,280 --> 00:29:06,880
ูˆู…ุฎุงุทุฑ ู…ู†ุฎูุถุฉ ููŠ ู…ุดุงุฑูŠุน ุชุตู†ู ุนู„ู‰ ุฃู†ู‘ู‡ุง low benefit
337
00:29:06,880 --> 00:29:13,580
ูˆ high risk ุงู„ู„ูŠ ู‡ูŠ ู…ู†ุงูุนู‡ุง ู‚ู„ูŠู„ุฉ ูˆูŠุนู†ูŠ ู…ุฎุงุทุฑู‡ุง
338
00:29:13,580 --> 00:29:19,390
ุนุงู„ูŠุฉ to improve return on portfolio balance risk
339
00:29:19,390 --> 00:29:23,570
and return from system and investments ู„ุชุญุณูŠู†
340
00:29:23,570 --> 00:29:28,110
ุงู„ุนุงุฆุฏ ุนู„ู‰ ุงู„ู…ุฎูุถุฉ ู‡ู†ุง ู„ุฃู†ู‘ ุงุญู†ุง ุงู„ุขู† ุจู†ูุถู„ ุจูŠู†
341
00:29:28,110 --> 00:29:33,510
ุงู„ู…ุดุงุฑูŠุน ุจู†ุงุกู‹ ุนู„ู‰ ุงู„ู€ portfolio ู„ูƒู„ ู…ุดุฑูˆุน ูˆุงู„ู„ูŠ
342
00:29:33,510 --> 00:29:37,980
ุจูŠู‚ูˆู„ ุฃู†ู‘ ูƒู„ portfolio ุจูŠุธู‡ุฑ ุงู„ู€ benefit ูˆ ุงู„ู€ risk
343
00:29:37,980 --> 00:29:43,820
ู„ูƒู„ ู…ุดุฑูˆุน ูˆุจุงู„ุชุงู„ูŠ ุงุญู†ุง ุงู„ุขู† ุจู†ู‚ุงุฑู† ุฃูˆ ุจู†ุญุงูˆู„
344
00:29:43,820 --> 00:29:49,900
ู†ูุงุถู„ ุจูŠู†ู‡ู… ุนุดุงู† ู†ุญุณู† ุงู„ุนุงุฆุฏ ุนู„ู‰ ุงู„ู…ุญูุธุฉ ูˆุนุดุงู†
345
00:29:49,900 --> 00:29:55,580
ูŠูƒูˆู† ููŠู‡ ู…ูˆุงุฒู†ุฉ ู…ุง ุจูŠู† ุงู„ููˆุงุฆุฏ ูˆุงู„ู…ุฎุงุทุฑ ุงู„ู„ูŠ ู…ู…ูƒู†
346
00:29:55,580 --> 00:30:00,420
ุชุนูˆุฏ ุนู„ูŠู†ุง ู…ู† ู‡ุฐุง ุงู„ู…ุดุฑูˆุน
347
00:30:01,780 --> 00:30:08,120
ูŠู…ูƒู† ุงู„ู€ diagram ู‡ู†ุง ุจูŠูˆุถุญ ุงู„ู…ูˆุถูˆุน ุจุดูƒู„ ุฃูƒุซุฑ ูŠุนู†ูŠ
348
00:30:08,120 --> 00:30:14,820
ุชูˆุถูŠุญ ู‡ู†ุง ุจูŠุญูƒูŠ ุนู† ุงู„ู€ .. ุงู„ู€ .. ุงู„ู€ .. ุงู„ู€ systems
349
00:30:14,820 --> 00:30:18,860
ุชุจุน ุฃูˆ ุงู„ู€ system ุชุจุน ุงู„ู€ library portfolio ููŠ ุนู†ุฏู‡
350
00:30:18,860 --> 00:30:27,310
matrix ููŠ ุนู†ุฏู‡ ู…ุตููˆูุฉ ุนู„ู‰ ุงู„ุฌุงู†ุจ ุนููˆุงู‹ ุนู„ู‰ ุงู„ุฌุงู†ุจ
351
00:30:27,310 --> 00:30:34,450
ุงู„ุฃูŠุณุฑ ู…ูƒุชูˆุจ ุจู€ Potential Benefits to Firm ุงู„ููˆุงุฆุฏ
352
00:30:34,450 --> 00:30:42,610
ุงู„ู…ุญุชู…ู„ุฉ ู„ู„ู€ firm ุงู„ููˆุงุฆุฏ ุงู„ู…ุญุชู…ู„ุฉ ู„ู„ุดุฑูƒุฉ ู…ู† ุงู„ู…ุดุฑูˆุน
353
00:30:42,610 --> 00:30:46,270
ุญูŠู† ุงู„ู€ parameters ุงู„ุซุงู†ูŠุฉ ุงู„ู„ูŠ ู‡ูˆ ุงู„ู€ project risk
354
00:30:47,980 --> 00:30:51,900
ุทุจุนู‹ุง ููŠ ุนู†ุฏู‡ ู‡ู†ุง ุงู„ู€ highุŒ high benefitุŒ high
355
00:30:51,900 --> 00:30:58,570
riskุŒ high benefitุŒ low riskุŒ low benefit high risk
356
00:30:58,570 --> 00:31:05,390
low benefit low risk ุทูŠุจ ุฃูˆู„ ุญุงุฌุฉ ุงู„ู€ high benefit
357
00:31:05,390 --> 00:31:12,250
high risk ููŠ ุนู†ุฏู‡ consciously examined ู…ุญุชุงุฌ ุฃู†ู‘ู‡
358
00:31:12,250 --> 00:31:18,070
ูŠู‚ูŠุณ ู‡ุฐุง
359
00:31:18,070 --> 00:31:24,390
ุงู„ู…ุดุฑูˆุน ุจุดูƒู„ ุฏู‚ูŠู‚ ู„ู„ุบุงูŠุฉ ู„ุฅู†ู‘ ุฒูŠ ู…ุง ููŠ ุนูˆุงุฆุฏ ุนุงู„ูŠุฉ
360
00:31:24,390 --> 00:31:29,950
ูƒู…ุงู† ููŠ ู…ุฎุงุทุฑ ุนุงู„ูŠุฉ ุฒูŠ ู…ุง ููŠ ุนูˆุงุฆุฏ ุนุงู„ูŠุฉ ูƒู…ุงู† ููŠ
361
00:31:29,950 --> 00:31:35,030
ู…ุฎุงุทุฑ ุนุงู„ูŠุฉ ุทูŠุจ ููŠ ุนู†ุฏู‡ู… ุงู„ู†ูˆุน ุงู„ุซุงู†ูŠ ุงู„ู„ูŠ ู‡ูˆ
362
00:31:35,030 --> 00:31:41,030
identify and develop high high benefits low risk
363
00:31:41,030 --> 00:31:46,010
high benefits low risk ูˆุจุงู„ุชุงู„ูŠ ู‚ุฏ ูŠูƒูˆู† ู‡ุฐุง ู…ู†
364
00:31:46,010 --> 00:31:52,470
ุงู„ู…ุดุงุฑูŠุน ุงู„ุฃูƒุซุฑ ุชูุถูŠู„ู‹ุง ู„ู„ุฅุฏุงุฑุฉ ู„ุฃู†ู‘ู‡ ุจูŠุนู…ู„ high
365
00:31:52,470 --> 00:31:58,910
benefit ููŠ ุนู†ุฏู‡ ููˆุงุฆุฏ ูƒุจูŠุฑุฉ ูˆู…ุฎุงุทุฑู‡ ู‚ู„ูŠู„ุฉ ุงู„ู†ูˆุน
366
00:31:58,910 --> 00:32:06,630
ุงู„ุขุฎุฑ ุงู„ู„ูŠ ู‡ูˆ low benefit high risk ููŠ ุนู†ุฏู‡ ูŠุนู†ูŠ
367
00:32:06,630 --> 00:32:13,990
ุฃู‡ ููŠ ุนู†ุฏู‡ ููˆุงุฆุฏ ู‚ู„ูŠู„ุฉ ู„ู„ุบุงูŠุฉ low ู…ุน ู…ุฎุงุทุฑ ุนุงู„ูŠุฉ
368
00:32:13,990 --> 00:32:19,090
ูˆุจุงู„ุชุงู„ูŠ ู‡ูˆ ุญุงุทุท ููŠ ุงู„ู€ matrix ู‡ู†ุง ุฃู†ู‘ avoid avoid
369
00:32:19,090 --> 00:32:26,390
ุจู…ุนู†ู‰ ุฅูŠู‡ุŸ ุจู…ุนู†ู‰ ูŠุนู†ูŠ ุงุณุชุซู†ุงุฆู‡ ุฃูˆ ุชุฌุงู‡ู„ู‡ ุชู…ุงู…ู‹ุง ู†ุดูŠุก
370
00:32:26,390 --> 00:32:30,930
ู‡ุฐุง ุงู„ู…ุดุฑูˆุน ุงู„ู†ูˆุน ุงู„ุฃุฎูŠุฑ ุงู„ู„ูŠ ู‡ูˆ ูŠุนู†ูŠ ุงู„ู€ low
371
00:32:30,930 --> 00:32:37,250
benefit ู…ุน ุงู„ู€ low risk ุงู„ู„ูŠ ู‡ูˆ routine projects
372
00:32:37,250 --> 00:32:43,070
routine projects ู‡ูˆ ุจูŠู‚ูˆู„ ูŠุนู†ูŠ ุจุดูƒู„ ุฃูˆ ุจุขุฎุฑ ุฃู†ู‘ ุนู„ู‰
373
00:32:43,070 --> 00:32:49,190
ุงู„ุดุฑูƒุงุช ุฃู†ู‘ู‡ุง ุชู‚ูˆู… ุจูุญุต ุงู„ู…ุญูุธุฉ ุชุจุน ู…ุดุงุฑูŠุนู‡ุง ุจุดูƒู„
374
00:32:49,190 --> 00:32:56,370
ุฌูŠุฏ ุฌุฏุงู‹ ูˆุชู‚ูˆู… ุจุชุตู†ูŠู ู‡ุฐู‡ ุงู„ู…ุดุงุฑูŠุน ู…ู† ุญูŠุซ ุงู„ููˆุงุฆุฏ
375
00:32:56,370 --> 00:33:04,430
ูˆุงู„ู…ุฎุงุทุฑ ุงู„ู…ุญุชู…ู„ุฉ ูˆู„ุง ุจุฏู‘ ู…ู† ุชุฌู†ุจ ู‡ุฐุง ุงู„ู†ูˆุน ู…ู†
376
00:33:04,430 --> 00:33:10,990
ุงู„ู…ุดุงุฑูŠุน ุชู…ุงู…ู‹ุง ุฃูŠ ุฃู†ูˆุงุน ูŠุนู†ูŠ ู…ู† ุงู„ู…ุดุงุฑูŠุน ู…ู…ูƒู† ูŠูƒูˆู†
377
00:33:10,990 --> 00:33:18,850
ููŠู‡ุง ุงู„ู€ benefit ูŠุนู†ูŠ ุฃูˆ ุงู„ููˆุงุฆุฏ ุจุณูŠุทุฉ ูˆู…ุฎุงุทุฑู‡ุง
378
00:33:18,850 --> 00:33:23,530
ุนุงู„ูŠุฉ ู„ุงุจุฏู‘ ู…ู† ุชุฌู†ุจู‡ุง ููŠ ุฃู†ูˆุงุน ุงู„ุฃู†ูˆุงุน ุงู„ุซู„ุงุซุฉ
379
00:33:23,530 --> 00:33:26,890
ุงู„ุฃุฎุฑู‰ ุงู„ู„ูŠ ู‡ูŠ Consciously Examined ููŠ ุนู†ุฏู‡ high
380
00:33:26,890 --> 00:33:30,890
risk ู„ูƒู† ููŠ ุนู†ุฏู‡ ููŠ ุงู„ู…ู‚ุงุจู„ high benefit high
381
00:33:30,890 --> 00:33:36,770
benefit ูˆ low risk low benefit ูˆ low risk ุงู„ู„ูŠ ู‡ูˆ
382
00:33:36,770 --> 00:33:40,310
ุงู„ู€ routine projects ูŠู…ูƒู† ุงู„ู…ูุงุถู„ุฉ ู…ุง ุจูŠู† ู‡ุฐู‡
383
00:33:40,310 --> 00:33:47,490
ุงู„ุซู„ุงุซุฉ ุฃู†ูˆุงุน ููŠ ุงู„ุดุฑูƒุงุช ุฃูˆ ููŠ ุงู„ุตู†ุงุนุงุช ุงู„ู…ุฎุชู„ูุฉ
384
00:33:47,490 --> 00:33:53,470
ูŠุนู†ูŠ ุฌุฒุฆูŠุฉ ู…ู‡ู…ุฉ ุฃู†ู‘ ู„ุง ูŠูˆุฌุฏ ุญู‚ูŠู‚ุฉ ู„ุง ูŠูˆุฌุฏ ู…ุฒูŠุฌ
385
00:33:53,470 --> 00:34:00,670
ู…ุซุงู„ูŠ ู„ุง ูŠูˆุฌุฏ ู…ุฒูŠุฌ ู…ุซุงู„ูŠ ู„ู„ู…ูุงุถู„ุฉ ู…ุง ุจูŠู† ู‡ุฐู‡
386
00:34:00,670 --> 00:34:05,090
ุงู„ุฃู†ูˆุงุน ุงู„ุซู„ุงุซุฉ ุงู„ู„ูŠ ู‚ุจู„ ู‚ู„ูŠู„ ูŠุนู†ูŠ ุฐูƒุฑู†ุงู‡ ู‡ุฐุง
387
00:34:05,090 --> 00:34:11,550
ุจูŠุฑุฌุน ู„ุทุจูŠุนุฉ ุงู„ุดุฑูƒุฉ ูˆุงู„ุตู†ุงุนุงุช ุงู„ู…ุฎุชู„ูุฉ ุงู„ู„ูŠ ูŠุนู†ูŠ
388
00:34:11,550 --> 00:34:15,770
ู…ู…ูƒู† ุชูƒูˆู† ููŠู‡ุง ุฃูˆ ุชู†ุชู…ูŠ ุฅู„ู‰ ู‡ุฐู‡ ุงู„ุดุฑูƒุฉ ุฃูˆ ู‡ุฐู‡
389
00:34:15,770 --> 00:34:17,170
ุงู„ู…ุดุงุฑูŠุน
390
00:34:18,850 --> 00:34:23,710
ุงู„ู…ู„ุงุญุธุฉ ุงู„ู„ูŠ ุจู†ุคูƒุฏ ุนู„ูŠู‡ุง ุฃู†ู‘ ุงู„ุฃู†ุธู…ุฉ ุงู„ู„ูŠ ู‡ูŠ ููŠ ุงู„ู€
391
00:34:23,710 --> 00:34:27,790
low benefit ูˆ ุงู„ู€ high risk ุงู„ุฃู†ุธู…ุฉ ููŠ ุงู„ู…ุฎุงุทุฑ
392
00:34:27,790 --> 00:34:32,990
ุงู„ู…ู†ุฎูุถุฉ ูˆุงู„ู…ุฒุงูŠุง ุงู„ู…ู†ุฎูุถุฉ ู‡ุฐู‡ ุงู„ู„ูŠ ู‡ูŠ routine
393
00:34:32,990 --> 00:34:39,960
project ูŠุนู†ูŠ ู‡ูŠ ุฃู†ุธู…ุฉ ุงู„ู…ุฎุงุทุฑ ุงู„ู…ู†ุฎูุถุฉ ูˆุงู„ู…ุฒุงูŠุง
394
00:34:39,960 --> 00:34:45,440
ุงู„ู…ู†ุฎูุถุฉ ู‡ูŠ ู…ุดุงุฑูŠุน ุฑูˆุชูŠู†ูŠุฉ ุจุฑุฌุน ุจู‚ู‰ ุฃูƒุฑุฑ ุจู‚ูˆู„ ุฃู†ู‘
395
00:34:45,440 --> 00:34:50,540
ุงู„ู…ุดุงุฑูŠุน ุงู„ู„ูŠ ุจุชุญู‚ู‚ ุงู„ู€ low benefits ูˆ ุงู„ู€ high risk
396
00:34:50,540 --> 00:34:56,600
ู‡ุฐู‡ ู„ุงุจุฏู‘ ุงู„ู„ูŠ ู‡ูŠ ู…ู† ุชุฌู†ุจู‡ุง ุงู„ู…ุดุงุฑูŠุน ุงู„ูˆุญูŠุฏุฉ ุงู„ู„ูŠ
397
00:34:56,600 --> 00:35:02,260
ูŠุฌุจ ุชุฌู†ุจู‡ุง ู‡ูŠ ุงู„ู…ุดุงุฑูŠุน ูŠุนู†ูŠ ุนุงู„ูŠุฉ ุงู„ู…ุฎุงุทุฑ ูˆู…ู†ุฎูุถุฉ
398
00:35:02,260 --> 00:35:11,260
ุงู„ูุงุฆุฏุฉ ุทูŠุจ ู†ู†ุชู‚ู„ ุฅู„ู‰ scoring models ุณู†ุณุชุฎุฏู…ู‡ุง
399
00:35:11,260 --> 00:35:16,200
ู„ุชุฌุงุฑุจ ู…ุดุฑูˆุน ุงู„ุจุฑู†ุงู…ุฌ ุงู„ุฎุงุต ุจู†ุง ุฎุงุตุฉ ุนู†ุฏู…ุง ุชูƒูˆู†
400
00:35:16,200 --> 00:35:21,720
ู‡ู†ุงูƒ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ูˆุงุถุญุงุช ุฅุฐุง ูŠุชู… ุงุณุชุฎุฏุงู… ุฃูˆ ุชุณุชุฎุฏู…
401
00:35:21,720 --> 00:35:26,540
ู‡ุฐู‡ ุงู„ู€ scoring model ู„ุชู‚ูŠูŠู… ู…ุดุงุฑูŠุน ุงู„ู†ุธุงู… ุงู„ุจุฏูŠู„
402
00:35:26,540 --> 00:35:31,920
ุฃูˆ ุงู„ู†ุธุงู… ุงู„ุจุฏูŠู„ ููŠ ุนู†ุฏู‡ ู…ุดุฑูˆุน ููŠ ุนู†ุฏู‡ ู…ุดุฑูˆุน ุจุฏูŠู„
403
00:35:31,920 --> 00:35:37,820
ูƒูŠู ู…ู…ูƒู† ุฃูุงุถู„ ุจูŠู† ู‡ุฐู‡ ุงู„ู…ุดุงุฑูŠุน ุฃูˆ ู…ู…ูƒู† ูŠูƒูˆู† ููŠ
404
00:35:37,820 --> 00:35:43,800
ุฃูƒุซุฑ ู…ู† ู…ุดุฑูˆุน ู…ุดุฑูˆุน A ูˆB ูˆC ูƒูŠู ู…ู…ูƒู† ุฃูุงุถู„ ู…ู† ู‡ุฐู‡
405
00:35:43,800 --> 00:35:49,980
ุงู„ู…ุดุงุฑูŠุน ุฎุงุตุฉู‹ ู„ู…ุง ูŠูƒูˆู† ููŠ ู…ุฌู…ูˆุนุฉ ู…ู† ุงู„ู…ุนูŠู† ุจู…ุนู†ู‰
406
00:35:50,260 --> 00:35:54,800
ุงู„ู…ุดุฑูˆุน ุงู„ุฃูˆู„ ููŠ ุงู„ู†ุดุงุท ุฑู‚ู… 1 2 3 4
407
00:35:54,800 --> 00:35:59,260
ู†ูุณ ุงู„ุฃู†ุดุทุฉ ู…ูˆุฌูˆุฏุฉ ู„ู„ู…ุดุฑูˆุน B ู„ู„ู…ุดุฑูˆุน C ูƒูŠู ู…ู…ูƒู†
408
00:35:59,260 --> 00:36:03,360
ุฃูุงุถู„ ุจูŠู† ู‡ุฐู‡ ุงู„ู…ุดุงุฑูŠุน ุนุดุงู† ุฃู‚ูˆู„ ู‡ุฐุง ุฃูุถู„ ู…ู† ุฐู„ูƒ
409
00:36:03,360 --> 00:36:07,480
ูŠู…ูƒู† ุงุณุชุฎุฏุงู… ุงู„ู€ scoring model ูŠู…ูƒู† ุงุณุชุฎุฏุงู… ุงู„ู€
410
00:36:07,480 --> 00:36:12,820
scoring model ู‡ู†ุดูˆู ุจุนุฏ ู‚ู„ูŠู„ ูŠุนู†ูŠ ู…ุซุงู„ ุชูˆุถูŠุญูŠ ู„ุฐู„ูƒ
411
00:36:12,820 --> 00:36:17,990
ุญุชู‰ ูŠู‚ุฑุจ ุงู„ูู‡ู… ูˆูŠูˆุถุญู‡ ุฃูƒุซุฑ ุงู„ู€ Sink Weighted to
412
00:36:17,990 --> 00:36:23,030
various features of system and calculate weighted
413
00:36:23,030 --> 00:36:28,890
totals ุจูŠุฎุตุต ุฃูˆุฒุงู† ุฃูˆ ุจูŠุนู…ู„ ุฃูˆุฒุงู† ู„ู…ุฎุชู„ู ูŠุนู†ูŠ
414
00:36:28,890 --> 00:36:36,010
ุงู„ุฃู†ุดุทุฉ ุฃูˆ ุงู„ู…ูŠุฒุงุช ุชุจุน ุงู„ู†ุธุงู… ูˆุจูŠุฑูˆุญ ุนุงู…ู„ ุฌุงู…ุน
415
00:36:36,010 --> 00:36:40,210
ู‡ุฐู‡ ุงู„ุฃูˆุฒุงู† ุจูŠุฑูˆุญ ุฌุงู…ุนู‡ุง ูˆุจูŠุดูˆู ุจูŠุนู…ู„ ู…ู‚ุงุฑู†ุฉ
416
00:36:40,210 --> 00:36:45,950
ุงู„ู…ุฌู…ูˆุน ู„ู„ุฃูˆุฒุงู† ู„ู„ู…ุดุฑูˆุน A ู…ุน ุงู„ู…ุดุฑูˆุน B ู…ุน ุงู„ู…ุดุฑูˆุน
417
00:36:45,950 --> 00:36:53,550
C ูˆุจูŠู‚ุงุฑู† ุจูŠู†ู‡ู… many qualitative judgment involved
418
00:36:53,550 --> 00:37:00,370
ุดุฑูƒุฉ ุงู„ุนุฏูŠุฏ ู…ู† ุงู„ุฃุญูƒุงู… ุงู„ู†ูˆุนูŠุฉ requires experts who
419
00:37:00,370 --> 00:37:05,090
understand the issue and the technology ูŠุนู†ูŠ ู…ุญุชุงุฌ
420
00:37:05,090 --> 00:37:08,750
ูƒู…ุงู† ุฃูˆ ุจูŠุญุชุงุฌ ู‡ุฐุง ุงู„ู†ูˆุน ู…ู† ุงู„ู€ model ุงู„ู„ูŠ ู‡ูˆ
421
00:37:08,750 --> 00:37:15,760
scoring model ุจูŠุชุทู„ุจ ุฎุจุฑุงุก ุนู†ุฏู‡ู… ูู‡ู… ู„ูู„ู‚ุถุงูŠุง
422
00:37:15,760 --> 00:37:19,140
ุงู„ู„ูŠ ู…ุญุชุงุฌูŠู†ู‡ู… ูŠุนุงู„ุฌูˆู‡ุง ูˆุงู„ู„ูŠ ุจูŠุตู…ู…ูˆุง ู„ู‡ุง ุงู„ู…ุดุฑูˆุน
423
00:37:19,140 --> 00:37:25,100
ุนุดุงู† ูŠุนุงู„ุฌูˆู‡ุง ูˆุนู†ุฏู‡ู… ูู‡ู… ูˆุฅุฏุฑุงูƒ ุฃูŠุถู‹ุง ู„ู„ุชูƒู†ูˆู„ูˆุฌูŠุง
424
00:37:25,100 --> 00:37:28,780
ุงู„ู„ูŠ ูŠู…ูƒู† ุงุณุชุฎุฏุงู…ู‡ุงุŒ ู†ุฑุฌุน ู„ู…ุซุงู„ ุงู„ู€ Excel ุงุญู†ุง
425
00:37:28,780 --> 00:37:33,240
ุนู†ุฏู†ุง ูู‡ู… ุฅู†ู‡ ุงุญู†ุง ู…ุญุชุงุฌูŠู† ู†ุธุงู… ูŠู‚ูˆู… ุจุนู…ู„ูŠุฉ ุญุตุฑ
426
00:37:33,240 --> 00:37:37,320
ุงู„ุจูŠุงู†ุงุช ุงู„ุถุฎู…ุฉ ู‡ุฐู‡ ุงู„ู„ูŠ ู…ูˆุฌูˆุฏุฉ ุนู†ุฏูŠ ูˆูŠุทู„ุนู„ูŠู‡ุง ููŠ
427
00:37:37,320 --> 00:37:41,320
ุดูƒู„ ุชู‚ุงุฑูŠุฑุŒ ุฃู†ุง ุจุญุท ุงู„ู€ parameters ุชุจุนุชู‡ุง ู…ุฑุฉ ู…ู†
428
00:37:41,320 --> 00:37:44,340
ุงู„ู…ู†ุทู‚ุฉ ูˆู…ุฑุฉ ู…ู† ุงู„ู€ source ุฒูŠ ุงู„ู€ web ูˆุงู„ู€ email ูˆุงู„ู€
429
00:37:44,340 --> 00:37:48,060
ู…ุฌู…ุน ุฃูˆ ู…ู…ูƒู† ุฃุบูŠุฑ ุงู„ู€ parameters ุฏุงูŠู…ู‹ุง ุฃู†ุง ุนุงูŠุฒ
430
00:37:48,060 --> 00:37:51,700
ุฅุฐุง ุฃู†ุง.. ุฃู†ุง ุตุฑุช ูุงู‡ู… ุนู†ุฏูŠ ูู‡ู… ู„ู„ู‚ุถูŠุฉ ุชุจุนุชูŠ ุฅู†ู‡
431
00:37:51,700 --> 00:37:55,660
ุจุฏูŠ ุงุฎุชุตุฑ ุงู„ูˆู‚ุช ูˆุจุฏูŠ ุงุณุชุบู„ ู‡ุฐู‡ ุงู„ู‚ุฑุงุฑุงุช ููŠ ุชุญู„ูŠู„
432
00:37:55,660 --> 00:38:01,040
ูˆุชุฎุทูŠุท ู„ุญู…ู„ุงุช ุชุณูˆูŠู‚ูŠุฉ ุฃุฎุฑู‰ ุฃูˆ ู…ุณุชู‚ุจู„ูŠุฉุŒ ูุงู‡ู… ุฅูŠุด
433
00:38:01,040 --> 00:38:04,040
ุงู„ุชูƒู†ูˆู„ูˆุฌูŠุง ุงู„ู„ูŠ ุจุฏู‡ุง.. ุงู„ุชูƒู†ูˆู„ูˆุฌูŠุง ุจุฏู‡ุง ุชู‚ูˆู… ุนู„ู‰
434
00:38:04,040 --> 00:38:08,730
ู‡ุฐุง ุงู„ุนู…ู„ ุณูˆุงุก ูƒุงู† ุจู€ Pivot ุฃูˆ ุฃูŠ ุญุงุฌุฉ ู…ุดุงุจู‡ุฉ ุฅู„ูŠู‡
435
00:38:08,730 --> 00:38:13,910
ุงู„ุขู† ุจุฏูŠ ุฃุจุฏุฃ ุฃุญู„ู„ ู‡ุฐู‡ ุงู„ู…ุดุงุฑูŠุน ุณูˆุงุก ูƒุงู† ุงู„ู€ Pivot
436
00:38:13,910 --> 00:38:18,510
ุฃูˆ ุงู„ู…ุดุงุฑูŠุน ุงู„ู…ูˆุงุฒูŠุฉ ู„ู‡ ุญุณุจ ุงู„ู€ scoringุŒ ุจุจุฏุฃ ุฃูุถู„
437
00:38:18,510 --> 00:38:26,830
ู‡ุฐุง ุงู„ู€ slide ุจูŠูˆุถุญ ุงู„ุดุฑุญ ุงู„ู„ูŠ ู‚ุจู„ ู‚ู„ูŠู„ุŒ ู„ูˆ ู„ุงุญุธู†ุง
438
00:38:26,830 --> 00:38:30,370
ุฃู† ู‡ุฐุง ุทุจุนู‹ุง ุจูŠุญูƒูŠ ุนู† example of a scoring model
439
00:38:30,370 --> 00:38:37,440
for an enterprise systemุŒ ุฎู„ู‘ูŠู†ูŠ ุฃุชุญุฏุซ ุนู† ู‡ู†ุง ุงู„ู€
440
00:38:37,440 --> 00:38:41,600
criteria ู‡ุฐู‡ ุงู„ุฃู†ุดุทุฉ ุนู†ุฏู‡ุŒ online order entry ู‡ุฐุง
441
00:38:41,600 --> 00:38:48,300
ุฑู‚ู… ูˆุงุญุฏุŒ online pricingุŒ inventoryุŒ customer and so
442
00:38:48,300 --> 00:38:53,960
onุŒ ุฅุฐุง ููŠ ุนู†ุฏู‡ ุฃู†ุดุทุฉุŒ ุนู†ุฏู‡ ุฃู†ุดุทุฉ ูˆุจุงู„ุชุงู„ูŠ ู‡ูˆ ุนุงู…ู„
443
00:38:53,960 --> 00:38:58,700
ูƒู„ ู†ุดุงุท ุนุดุงู† ูŠู‚ูˆู…ู‡ ุนู…ู„ weighted averageุŒ ู‡ู… ุงู„ู€
444
00:38:58,700 --> 00:39:02,240
weighted average ู‡ุฐุง ุจู†ุญุท ู…ู† ู‚ุจู„ ุงู„ุฎุจุฑุงุก ูˆุจุงู„ุชุงู„ูŠ
445
00:39:02,240 --> 00:39:08,650
ุงุญู†ุง ุจู†ุณุชุฎุฏู…ู‡ ู„ู‡ุฐุง ุงู„ู€ weighted ู„ูƒู„ ุฌุฒุฆูŠุฉ ุฃูˆ ู„ูƒู„
446
00:39:08,650 --> 00:39:15,950
category ู…ู† ุงู„ู‚ูŠุงุณ ุจุงู„ู…ุดุฑูˆุนุŒ ุทูŠุจ ู†ูŠุฌูŠ ู„ู„ู…ุดุฑูˆุน ุฑู‚ู…
447
00:39:15,950 --> 00:39:20,630
ูˆุงุญุฏ ุฃูˆ ุงู„ู…ุดุฑูˆุน AุŒ ุงู„ู€ category ุงู„ุฃูˆู„ุงู†ูŠุฉ online
448
00:39:20,630 --> 00:39:26,450
order entry ุญู‚ู‚ุช ุณุจุนุฉ ูˆุณุชูŠู† ู†ู‚ุทุฉุŒ ู„ูˆ ุถุฑุจู†ุงู‡ู… ููŠ
449
00:39:26,450 --> 00:39:30,490
ุงู„ุฃุฑุจุนุฉ ู‡ูŠุทู„ุน ุนู†ุฏูŠ ุฅูŠู‡ุŸ ุงู„ู€ total ุงู„ู„ูŠ ู‡ูˆ ุซู…ุงู†ูŠุฉ
450
00:39:30,490 --> 00:39:35,190
ูˆ ุณุชูŠู†ุŒ ู‡ุฐุง ุจุงู„ู†ุณุจุฉ ู„ู„ู…ุดุฑูˆุน AุŒ ุทูŠุจ ูˆุงุญุฏ
451
00:39:35,190 --> 00:39:38,430
ูˆุชู…ุงู†ูŠู† ููŠ ุงู„ุฃุฑุจุนุฉ ุชู„ุงุชู…ุฆุฉ ูˆุฃุฑุจุนูŠู† ูˆู‡ูƒุฐุง
452
00:39:38,430 --> 00:39:45,620
ู„ุบุงูŠุฉ ุงู„ุฃุฎุฑ ุทู„ุนู†ุง ุนู†ุฏู†ุง ุงู„ุฅุฌู…ุงู„ูŠ ุชู„ุงุชุฉ ุขู„ุงู ูˆ 128ุŒ ู†ูŠุฌูŠ
453
00:39:45,620 --> 00:39:50,640
ู„ู„ู…ุดุฑูˆุน BุŒ ู†ูุณ ุงู„ูู„ุณูุฉ ุฅุฐุง ู‡ูˆ ูุงุถู„ ู…ุง ุจูŠู† ุงู„ู…ุดุฑูˆุน B
454
00:39:50,640 --> 00:39:55,960
ูˆุงู„ู…ุดุฑูˆุน AุŒ ุนู†ุฏู‡ ุงู„ู…ุดุฑูˆุน B ุงู„ู€ online order entry
455
00:39:55,960 --> 00:40:00,800
ุฑุญ ู…ูˆุญุฏ ุญู‚ู‚ุช score 73 ุถุฑุจู†ุงู‡ุง ููŠ ุงู„ุฃุฑุจุนุฉ ุงู„ู€
456
00:40:00,800 --> 00:40:03,840
weighted average ุชุจุนุชู‡ุงุŒ ุทุงู„ุน ุซุงู†ูŠุฉ ุฏูŠ ุซู…ุงู†ูŠุฉ ูˆุชู†ูŠู†
457
00:40:03,840 --> 00:40:08,600
ูˆุชุณุนูŠู†ุŒ ุงู„ู€ ู†ูุณ ุงู„ู€ AุŒ ุงู„ู€ category ุฑู‚ู… ุงุชู†ูŠู†
458
00:40:08,600 --> 00:40:11,900
ู„ู„ู…ุดุฑูˆุนูŠู† ู‡ู†ุง ูƒุงู†ุช ูˆุงุญุฏ ูˆุชู…ุงู†ูŠู†ุŒ ู‡ู†ุง ุณุจุนุฉ ูˆุชู…ุงู†ูŠู†
459
00:40:11,900 --> 00:40:16,140
ุณุจุนุฉ ูˆุชู…ุงู†ูŠู† ููŠ ุงู„ุฃุฑุจุนุฉ ุชู„ุงุชู…ูŠุฉ ูˆุซู…ุงู†ูŠุฉ ูˆุฃุฑุจุนูŠู†ุŒ ูˆู‡ูƒุฐุง
460
00:40:16,140 --> 00:40:20,890
ู„ู…ุง ุฌุฑู‰ ุจู†ูุณ ุงู„ูู„ุณูุฉ ู…ุน ุงู„ู€ weighted average ู‡ู†ุง
461
00:40:20,890 --> 00:40:27,110
ุงู„ู…ุดุฑูˆุน A ู…ุฌู…ุนู‡ ู‡ู†ุงุŒ ุงู„ู…ุดุฑูˆุน B ุงู„ู…ุฌู…ูˆุน ููŠ ุงู„ู†ู‡ุงูŠุฉ
462
00:40:27,110 --> 00:40:32,550
ู…ุฌู…ูˆุน ุงู„ู…ุดุฑูˆุน B ุชู„ุงุชุฉ ุขู„ุงู ูˆุชู„ุงุชู…ุฆุฉ ู…ู‚ุงุจู„ ุชู„ุงุชุฉ ุขู„ุงู
463
00:40:32,550 --> 00:40:36,750
ูˆู…ุงุฆุฉ ูˆุซู…ุงู†ูŠุฉ ูˆุนุดุฑูŠู†ุŒ ุฅุฐุง ู‡ู†ุง ุจูŠุชู… ุงู„ู…ูุงุถู„ุฉ ุจู†ุงุกู‹ ุนู„ู‰
464
00:40:36,750 --> 00:40:42,370
ุงู„ู€ Grand Totals ุชุจุน ุชู…ูŠู† ุงู„ู…ุดุฑูˆุนูŠู† A ูˆ B ูˆุจุงู„ุชุงู„ูŠ
465
00:40:42,370 --> 00:40:48,280
ู‡ูˆ ูŠุนู†ูŠ ู‡ูŠุฎุชุงุฑ ุงู„ู…ุดุฑูˆุน B ู„ุฃู† ุงู„ู€ score ุชุจุนู‡ ุฃุนู„ู‰ุŒ ู‡ุฐุง
466
00:40:48,280 --> 00:40:54,400
ุจุงุฎุชุตุงุฑ ุฃูˆ ู‡ุฐุง ู…ุซุงู„ ุนู„ู‰ ุงู„ู€ scoring modeุŒ ุทูŠุจ ู†ู†ุชู‚ู„
467
00:40:54,400 --> 00:40:59,380
ู„ู„ู€ information system costs and benefits ุจูŠุชุญุฏุซ ุนู†
468
00:40:59,380 --> 00:41:03,620
ุงู„ุชูƒุงู„ูŠู ู„ู†ุธู… ุงู„ู…ุนู„ูˆู…ุงุช ูˆุงู„ู…ู†ุงูุนุŒ ุจูŠู‚ูˆู„ ุฃู† ููŠ
469
00:41:03,620 --> 00:41:08,200
tangible benefits ููŠ ููˆุงุฆุฏ ู…ู„ู…ูˆุณุฉุŒ can be qualified
470
00:41:08,200 --> 00:41:13,280
and assistingุŒ ุงู„ู‚ูŠู…ุฉ ุงู„ู†ู‚ุฏูŠุฉ ูŠู…ูƒู† ุชุญุฏูŠุฏ ุงู„ู‚ูŠู…ุฉ
471
00:41:13,280 --> 00:41:20,300
ุงู„ู†ู‚ุฏูŠุฉ ู„ู‡ุง ุจุดูƒู„ ูŠุนู†ูŠุŒ ูˆูŠุชู… ู…ุนูŠู†ุฉ ุฅุฐุง ูƒุงู†ุช ู‚ุงุฏุฑุฉ
472
00:41:20,300 --> 00:41:23,420
ุนู„ู‰ ุชุญุฏูŠุฏ ู‚ูŠู…ุฉ ู†ู‚ุฏูŠุฉุŒ ู‚ุงุฏุฑุฉ ุนู„ู‰ ุชุญุฏูŠุฏ ู‚ูŠู…ุฉ ู†ู‚ุฏูŠุฉ
473
00:41:23,420 --> 00:41:29,040
ุจุดูƒู„ ูŠุนู†ูŠุŒ ูˆูŠุชู… ู…ุนูŠู†ุฉ ุฅุฐุง ูƒุงู†ุช ู‚ุงุฏุฑุฉ ุนู„ู‰ ุชุญุฏูŠุฏ ู‚ูŠู…ุฉ
474
00:41:29,040 --> 00:41:33,580
ู†ู‚ุฏูŠุฉุŒ transaction and clerical systems ุจุชุญุฏุซ ุนู†
475
00:41:33,580 --> 00:41:38,380
ุงู„ุฃู†ุธู…ุฉ ุงู„ู„ูŠ ู…ู…ูƒู† ุฃู†ูŽู‘ู‡ุง ูŠุนู†ูŠุŒ system that displays
476
00:41:38,380 --> 00:41:43,880
labor and safe spaces ุฃูˆ safe space ุงู„ู„ูŠ ู‡ูŠ
477
00:41:43,880 --> 00:41:49,940
ุงู„ุฃู†ุธู…ุฉ ุงู„ู„ูŠ ุจุชุญู„ ู…ุญู„ ุงู„ุนู…ุงู„ ูˆุจุชูˆูุฑ ู…ุณุงุญุงุชุŒ ูˆุงู„ู„ูŠ
478
00:41:49,940 --> 00:41:54,830
ู…ู† ุถู…ู†ู‡ุง ูŠุนู†ูŠ ุฃูˆ ู…ู† ุงู„ุฃู…ุซู„ุฉ ุนู„ูŠู‡ุงุŒ ุฃู†ุตุญ ุจุชุนุจูŠุฑ ุงู„ู€
479
00:41:54,830 --> 00:41:58,410
TransactionุŒ ุชูƒู„ูุฉ ุงู„ู…ุนุงู…ู„ุฉ ู†ูุณู‡ุงุŒ ุงุญู†ุง ู…ู…ูƒู† ู†ูƒูˆู†
480
00:41:58,410 --> 00:42:02,370
ุงุณุชุฎุฏู…ู†ุง ู†ุธู… ููŠ ุงู„ู€ HRุŒ ุจุฏู„ ู…ุง ูƒุงู† ุนู†ุฏู†ุง ู…ุฌู…ูˆุนุฉ ู…ู†
481
00:42:02,370 --> 00:42:05,950
ุงู„ู…ูˆุธููŠู†ุŒ ู†ุงุณ ุชุฑุตุฏ ุงู„ุญุถูˆุฑ ูˆุงู„ุงู†ุตุฑุงู ูˆุงู„ุณุงุนุงุช
482
00:42:05,950 --> 00:42:11,840
ุงู„ุฅุถุงููŠุฉ ูˆุงู„ุฅุฌุงุฒุงุช ูˆุงู„ุฑูˆุงุชุจ ุฎู„ุงู„ ุงู„ูุชุฑุฉ.. ุงู„ุฑูˆุงุชุจ.
483
00:42:11,840 --> 00:42:15,260
ุจู‚ูˆู… ุฅู„ู‰ ุฐู„ูƒุŒ ุฃุตุจุญ ุงู„ู†ุธุงู… ุจูŠู‚ูˆู… ุนู„ู‰ ู‡ุฐุง ุงู„ุนู…ู„
484
00:42:15,260 --> 00:42:22,340
ุชูƒู†ูˆู„ูˆุฌูŠุง ุจุญู‚ุŒ ุงู„ู„ูŠ ุจูŠุทู„ุน ู„ู‡ ุฅุฐู† ููŠู‡ ูŠุนู†ูŠ ุฒุฑ ุจุจุตู…ุฉ
485
00:42:22,340 --> 00:42:27,220
ุงู„ุฅุตุจุน ุงู„ู„ูŠ ุจูŠุฌูŠ ุจุนุฏู‡ ู„ู„ุฏูˆุงู… ุฃูˆ ุจูŠุฎุฑุฌ ู…ู† ุงู„ุฏูˆุงู…
486
00:42:27,220 --> 00:42:31,000
ูƒุฐุงุŒ ูˆุชุงู„ูŠ ุงู„ุชู‚ุงุฑูŠุฑ ู‡ุฐู‡ ูŠู…ูƒู† ุฅู†ุดุงุกู‡ุง ุจูƒู„ ุณู‡ูˆู„ุฉ ูˆูŠุณุฑ
487
00:42:31,000 --> 00:42:36,260
ููŠ ุฃู‚ู„ ูŠุนู†ูŠ ูˆู‚ุช ู…ู…ูƒู† ูˆุฃู‚ู„ ุชูƒู„ูุฉ ู…ู…ูƒู†ุฉุŒ ุงุณุชุบู„ู†ุง ู‡ุฐุง
488
00:42:36,260 --> 00:42:44,670
ุงู„ู†ุธุงู… ูˆูˆูุฑู†ุง ู…ุฌู…ูˆุนุฉ ู…ู† ุงู„ู…ูˆุธููŠู†ุŒ ูŠุนู†ูŠ ูƒู…ุงู† ุฅู†ุชุงุฌ
489
00:42:44,670 --> 00:42:50,210
ุงู„ุชู‚ุงุฑูŠุฑ ุจูŠูƒูˆู† ููŠ ุฃูŠ ู„ุญุธุฉ ูˆุฏู‚ุชู‡ ุจุชูƒูˆู† ุนุงู„ูŠุฉุŒ ู…ุซุงู„ ุขุฎุฑ
490
00:42:50,210 --> 00:42:54,030
ุจุฑุถู‡ ุนู„ู‰ ู†ุธู… ุงู„ุฅู†ุชุงุฌูŠุฉ ู…ู…ูƒู† ูŠุนู†ูŠ ู†ุนู…ู„ shifting ู…ุง
491
00:42:54,030 --> 00:42:59,830
ุจูŠู† ู†ุธุงู… manual ู„ู€ manufacturingุŒ ู…ุตู†ุน ููŠ ุฎุท ุฅู†ุชุงุฌ
492
00:42:59,830 --> 00:43:04,530
ุจูŠุดุชุบู„ ูŠุนู†ูŠ manualุŒ ุจูŠุดุชุบู„ ุจุงู„ุนู…ุงู„ุŒ ุญุท ู‡ู†ุง robots
493
00:43:04,530 --> 00:43:09,570
ุตุงุฑ ููŠ ุนู†ุฏูŠ ู†ุธู… ุญุฏูŠุซุฉ ุชุดุชุบู„ุŒ ูˆูˆูุฑุช ููŠ ุงู„ูˆู‚ุชุŒ ูˆูˆูุฑุช
494
00:43:09,570 --> 00:43:14,240
ููŠ ูƒู…ูŠุฉ ุงู„ูุงู‚ุฏ ู…ู† ุงู„ู€ raw materialุŒ ูˆูˆูุฑุช ููŠ ุงู„ู€
495
00:43:14,240 --> 00:43:19,980
overhead costุŒ ูˆูˆูุฑุช ูƒู…ุงู† ูŠุนู†ูŠ ููŠ ุงู„ุชูƒุงู„ูŠู ุจุตูˆุฑุฉ
496
00:43:19,980 --> 00:43:25,340
ุนุงู…ุฉุŒ ูˆุฒูˆุฏุช ุนุฏุฏ ุงู„ูˆุญุฏุงุช ุงู„ู…ู†ุชุฌุฉุŒ ุฒูˆุฏุช ุนุฏุฏ ุงู„ูˆุญุฏุงุช
497
00:43:25,340 --> 00:43:29,320
ุงู„ู…ู†ุชุฌุฉุŒ ุฒูŠ ุฃู† ู‡ู†ุง ููŠ ุฃุดูŠุงุก ูŠู…ูƒู† ู‚ูŠุงุณู‡ุง ูƒู…ูŠู‹ุง ุฃูˆ
498
00:43:29,320 --> 00:43:34,720
ู…ู…ูƒู† ู‚ูŠุงุณู‡ุง ุจูˆุญุฏุฉ ุงู„ู†ู‚ุฏุŒ ุนู„ู‰ ู‚ูˆู„ ุงู„ุชูƒู„ูุฉ ุงู„ูุฑู‚
499
00:43:34,720 --> 00:43:40,030
ุงู„ุณุนุฑ ุงู„ู€ raw material ู‚ุฏ ุฅูŠุด ูˆูˆูุฑุช ููŠู‡ ู‚ูŠู…ุฉ ุงู„ู€
500
00:43:40,030 --> 00:43:44,010
overhead cost ูƒู‚ูŠู…ุฉุŒ ุงู„ู€ variable cost ูƒู‚ูŠู…ุฉุŒ ุงู„ู€
501
00:43:44,010 --> 00:43:48,330
price ูƒู‚ูŠู…ุฉุŒ ุงู„ุฑูˆุงุชุจ ู‡ูŠ ุฃุฌูˆุฑ ุงู„ู…ูˆุธููŠู† ุงู„ู„ูŠ ุจูŠุดุชุบู„ูˆุง
502
00:43:48,330 --> 00:43:53,330
ููŠ ุงู„ู€ HR ููŠ ุงู„ู…ุซุงู„ ุงู„ุฃูˆู„ ูƒู‚ูŠู…ุฉุŒ ุฅุฐุง ุตุงุฑ ููŠ ุนู†ุฏู†ุง ูู‡ู…
503
00:43:53,330 --> 00:43:59,790
ูˆุงุถุญ ู„ู‡ุฐู‡ ุงู„ุฃู…ูˆุฑ ูˆุจุงู„ุชุงู„ูŠ ููˆุงุฆุฏ ู…ู„ู…ูˆุณุฉ ุนู„ู‰ ูˆุฌู‡
504
00:43:59,790 --> 00:44:00,290
ุงู„ุตุฑุงุญุฉ
505
00:44:04,310 --> 00:44:07,190
ุงู„ููˆุงุฆุฏ ุบูŠุฑ ุงู„ู…ู„ู…ูˆุณุฉ ู„ุง ูŠู…ูƒู† ุฃู† ุชูƒูˆู† ู…ุฑุชุจุทุฉ ููˆุฑู‹ุงุŒ
506
00:44:07,190 --> 00:44:12,530
ูˆู„ูƒู†ู‡ุง ู‚ุฏ ุชุคุฏูŠ ุฅู„ู‰ ุฅูŠุฌุงุฑุงุช ู…ู‚ุงุฑู†ุฉ ูˆู…ุจุงุฏุฑุฉ ุทูˆูŠู„ุฉุŒ
507
00:44:12,530 --> 00:44:15,170
ุนู„ู‰ ุณุจูŠู„ ุงู„ู…ุซุงู„ุŒ ุฎุฏู…ุฉ ุงู„ู…ุณุชุฎุฏู… ุฃูุถู„ุŒ ู…ุณุชุฎุฏู… ู…ุณุชุฎุฏู…
508
00:44:15,170 --> 00:44:21,880
ู…ุณุชุฎุฏู… ู…ู‚ุงุฑู†ุฉ.. ู…ู‚ุงุฑู†ุฉุŒ ุทูŠุจ ู‡ูˆ ุจูŠู‚ูˆู„ ุฃู† ููˆุงุฆุฏ
509
00:44:21,880 --> 00:44:26,460
ุบูŠุฑ ู…ู„ู…ูˆุณุฉุŒ ู…ู…ูƒู† ุชูƒูˆู† ู‡ู†ุงูƒ ููˆุงุฆุฏ ุบูŠุฑ ู…ู„ู…ูˆุณุฉ ู…ู…ูƒู†
510
00:44:26,460 --> 00:44:29,760
ุชูƒูˆู†
511
00:44:29,760 --> 00:44:32,660
ู‡ู†ุงูƒ ููˆุงุฆุฏ ุบูŠุฑ ู…ู„ู…ูˆุณุฉุŒ ู…ู…ูƒู† ุชูƒูˆู† ู‡ู†ุงูƒ ููˆุงุฆุฏ ุบูŠุฑ
512
00:44:32,660 --> 00:44:32,720
ู…ู„ู…ูˆุณุฉุŒ ู…ู…ูƒู† ุชูƒูˆู† ู‡ู†ุงูƒ ููˆุงุฆุฏ ุบูŠุฑ ู…ู„ู…ูˆุณุฉุŒ ู…ู…ูƒู† ุชูƒูˆู†
513
00:44:32,720 --> 00:44:33,200
ู‡ู†ุงูƒ ููˆุงุฆุฏ ุบูŠุฑ ู…ู„ู…ูˆุณุฉุŒ ู…ู…ูƒู† ุชูƒูˆู† ู‡ู†ุงูƒ ููˆุงุฆุฏ ุบูŠุฑ
514
00:44:33,200 --> 00:44:33,400
ู…ู„ู…ูˆุณุฉุŒ ู…ู…ูƒู† ุชูƒูˆู† ู‡ู†ุงูƒ ููˆุงุฆุฏ ุบูŠุฑ ู…ู„ู…ูˆุณุฉุŒ ู…ู…ูƒู† ุชูƒูˆู†
515
00:44:33,400 --> 00:44:34,240
ู‡ู†ุงูƒ ููˆุงุฆุฏ ุบูŠุฑ ู…ู„ู…ูˆุณุฉุŒ ู…ู…ูƒู† ุชูƒูˆู† ู‡ู†ุงูƒ ููˆุงุฆุฏ ุบูŠุฑ
516
00:44:34,240 --> 00:44:36,000
ู…ู„ู…ูˆุณุฉุŒ ู…ู…ูƒู† ุชูƒูˆู† ู‡ู†ุงูƒ ููˆุงุฆุฏ ุบูŠุฑ ู…ู„ู…ูˆุณุฉุŒ ู…ู…ูƒู† ุชูƒูˆู†
517
00:44:36,000 --> 00:44:37,740
ู‡ู†ุงูƒ ููˆุงุฆุฏ ุบูŠุฑ ู…ู„ู…ูˆุณุฉุŒ ู…ู…ูƒู† ุชูƒูˆู† ู‡ู†ุงูƒ ููˆุงุฆุฏ ุบูŠุฑ
518
00:44:37,740 --> 00:44:42,470
ู…ู„ู…ูˆุณุฉุŒ ู…ู…ูƒู† ุชูƒูˆู† ู‡ู†ุงูƒ ููˆุงุฆุฏ ุบูŠุฑ ู…ู„ู…ุฎุฏู…ุฉ ุงู„ุนู…ู„ุงุก
519
00:44:42,470 --> 00:44:47,030
ุงู„ุชูŠ ุชุคุฏูŠ ุฅู„ู‰ ุฃูƒุซุฑ ูƒูุงุกุฉุŒ ู…ู…ูƒู† ุชุคุฏูŠ ุฅู„ู‰ ุฒูŠุงุฏุฉ ุนุฏุฏ
520
00:44:47,030 --> 00:44:50,470
ุงู„ู€ consumer ุนู„ู‰ ุงู„ู…ุฏู‰ ุงู„ุทูˆูŠู„ุŒ ู‡ู„ ุงู„ู€ consumer ุงู„ู„ูŠ
521
00:44:50,470 --> 00:44:54,050
ุฒุงุฏ ุนุฏุฏู‡ุŒ ุฃุฏู‰ ุฅู„ู‰ ุฒูŠุงุฏุฉ ุงู„ู…ุดุชุฑูŠุงุชุŒ ุฃุฏู‰ ุฅู„ู‰
522
00:44:54,050 --> 00:44:57,550
ุฒูŠุงุฏุฉ ุงู„ู…ุจูŠุนุงุช ูˆู…ุง ุฅู„ู‰ ุฐู„ูƒุŒ ูŠู…ูƒู† ู‚ูŠุงุณู‡ุง ุนู„ู‰ long
523
00:44:57,550 --> 00:45:02,280
termุŒ ุทูŠุจ ูƒู…ุงู† ุจุชุนู…ู„ enhancing ุฃูˆ enhanced decision
524
00:45:02,280 --> 00:45:06,600
-makingุŒ ุจุชุนุฒุฒ ุงู„ู‚ุฑุงุฑุงุชุŒ ุจุชุคุฏูŠ ุฅู„ู‰ ุชุนุฒูŠุฒ ุงู„ู‚ุฑุงุฑุงุช
525
00:45:06,600 --> 00:45:10,260
Systems that influence decision-makingุŒ ู…ู† ุงู„ุฃู†ุธู…ุฉ
526
00:45:10,260 --> 00:45:14,240
ุงู„ู„ูŠ ุฃูˆ ุงู„ุฃู†ุธู…ุฉ ุงู„ู„ูŠ ุจุชุฃุซุฑ ุนู„ู‰ ุงุชุฎุงุฐ ุงู„ู‚ุฑุงุฑุงุชุŒ ุฒูŠ
527
00:45:14,240 --> 00:45:20,100
ุฅูŠุด ุงู„ู€ ESSุŒ Executive Support SystemุŒ Decision
528
00:45:20,100 --> 00:45:24,640
Support SystemุŒ Collaborative Work SystemsุŒ ูˆุฃู†ุธู…ุฉ
529
00:45:24,640 --> 00:45:29,850
ุงู„ุนู…ู„ ุงู„ุชุนุงูˆู†ูŠุฉุŒ ู‡ุฐู‡ ุฃูŠุถู‹ุง ู…ู† ุงู„ุฃุดูŠุงุก ุงู„ู„ูŠ ู‡ูŠ ุชุนุชุจุฑ
530
00:45:29,850 --> 00:45:33,470
intangible benefitsุŒ this is everything for this
531
00:45:33,470 --> 00:45:36,990
lectureุŒ thank you for your attention and see you
532
00:45:36,990 --> 00:45:40,350
next lecture in sha AllahุŒ ุงู„ุณู„ุงู… ุนู„ูŠูƒู… ูˆุฑุญู…ุฉ ุงู„ู„ู‡
533
00:45:40,350 --> 00:45:41,030
ูˆุจุฑูƒุงุชู‡