imPRove training: Driving organic growth Tickets, Wed, Jan 23, 2019 at 9:30 AM | Eventbrite
Wednesday, January 23, 2019 at 9:30 AM (GMT)
11 Tickets Jan 21, 2019 £125.00 £0.00 £25.00 Ticket Quantity Select 0 1 2 3 4 5
11 Tickets Jan 21, 2019 £195.00 £0.00 £39.00 Ticket Quantity Select 0 1 2 3 4 5
Share imPRove training: Driving organic growth
Key account clients are vital to the success of a PR Agency – a proactive yet commercially sound approach is required to grow these accounts and maximise revenue for the business. This workshop will enable delegates to understand the importance of growing these key client accounts effectively and develop plans for generating revenue from these core clients.
Understanding what is driving your business – growth, profitability, share
Identification and analysis of client portfolio
Developing a strategic understanding of key clients to map where the opportunities are to grow the accounts.
Stakeholder mapping - influence v visibility
Transforming client relationships through the use of DiSC (a personal behaviour assessment tool) to understand personal and others behaviour and communication traits.
Defining goals, opportunities and setting clear objectives
Strengthening your client position, identifying factors to fix and solutions moving forward.
A clear understanding of the key accounts that are crucial to business success and the accounts that have the potential to deliver more revenue.
An insight into developing a key account strategy which is aligned to core business objectives.
A deeper understanding of how to demonstrate value and economic drivers for the client
A key account plan which can be replicated across other client accounts.
Tips on transforming client relationships to ensure deeper client engagement.
Joanna Sadie has 20 years of sales, sales training and recruitment experience. Her career started in b2b media sales before she moved to the fast paced world of newspaper sales and ran a team at The Independent. After having twins she started Leapfrog consultancy. Joanna has recruited, trained and coached sales people from many different industries including Media, Finance & Accountancy, and has focused most recently on in-house consultancy and training for companies in the competitive world of promotional merchandise.
Mae cleientiaid cyfrifon allweddol yn hanfodol i lwyddiant Asiantaeth Cysylltiadau Cyhoeddus – mae angen ymagwedd ragweithiol sydd hefyd yn fasnachol gadarn i dyfu’r cyfrifon hyn ac uchafu refeniw ar gyfer y busnes. Bydd y gweithdy hwn yn galluogi cynrychiolwyr i ddeall pwysigrwydd tyfu’r cyfrifon cleientiaid allweddol hyn yn effeithiol, a datblygu cynlluniau ar gyfer cynhyrchu refeniw gan y cleientiaid craidd hyn.
Deall beth sy’n gyrru eich busnes – twf, proffidioldeb, cyfran
Adnabod a dadansoddi portffolio cleientiaid
Datblygu dealltwriaeth strategol o gleientiaid allweddol i amlinellu ble mae’r cyfleoedd i dyfu’r cyfrifon.
Cynllunio rhanddeiliaid – dylanwad yn erbyn gwelededd
Trawsnewid perthnasoedd cleientiaid trwy ddefnyddio DiSC (offeryn asesu ymddygiad personol) i ddeall ymddygiad personol ac ymddygiad a nodweddion cyfathrebu pobl eraill.
Diffinio nodau, cyfleoedd a gosod amcanion clir
Cryfhau sefyllfa eich cleientiaid, gan amlygu ffactorau i’w cywiro ac atebion ar gyfer symud ymlaen.
Canlyniadau’r gweithdy
Dealltwriaeth glir o’r cyfrifon allweddol sy’n hanfodol i lwyddiant busnes a’r cyfrifon sydd â’r potensial i sicrhau mwy o refeniw.
Cipolwg ar ddatblygu strategaeth cyfrifon allweddol sy’n cyd-fynd ag amcanion busnes craidd.
Dealltwriaeth fanylach o sut i ddangos gwerth a sbardunau economaidd ar gyfer y cleient
Cynllun cyfrifon allweddol y gellir ei ailadrodd ar draws cyfrifon cleientiaid eraill.
Awgrymiadau ar drawsnewid perthnasoedd cleientiaid i sicrhau ymgysylltu manylach â chleientiaid.
Mae gan Joanna Sadie 20 mlynedd o brofiad ym maes gwerthu, hyfforddiant gwerthu a recriwtio. Dechreuodd ei gyrfa yn B2b Media Sales cyn iddi symud i fyd cyflym gwerthiant papur newydd a bu’n rhedeg tîm yn The Independent. Ar ôl cael gefeilliaid, dechreuodd Leapfrog Consultancy. Mae Joanna wedi recriwtio, hyfforddi a dysgu pobl ym maes gwerthu o lawer o ddiwydiannau gwahanol, gan gynnwys y Cyfryngau, Cyllid a Chyfrifyddiaeth, ac mae wedi canolbwyntio’n fwyaf diweddar ar ymgynghoriaeth a hyfforddiant.
Have questions about imPRove training: Driving organic growth? Contact CIPR Cymru Wales