Adoption model: (A) Interest-decision making-Adoption, (B) Interest-evaluation-decision making-Adoption, (C) Awareness-Adoption, (D) None of the above
Answer is B. Adoption of a new behaviour or idea is not a simple act, it is a process consisting of several stages through which an individual is likely to pass before adoption.1) Awareness: Interest2) Motivation: Evaluation and decision-making3) Action: Adoption or acceptancePark 23e pg: 860