True regarding unconjugated bilirubin is -: (A) Not lipid soluble, (B) More water soluble, (C) Excreted by kidney easily, (D) Bound with serum albumin
Answer is D. Unconjugated bilirubin 

Unconjugated bilirubin is highly lipid soluble (lipophilic).
It is insoluble in water and tightly bound to albumin → cannot be excreted in urine.
Unbound fraction, which is increased in hemolytic reactions (e.g. erythroblastosis fetalis), can cross blood-brain barrier because of lipophilic nature and can cause brain damage of newborn → Kernicterus.

Conjugated bilirubin

Conjugated bilirubin is water soluble and only loosely bound to albumin and thus is easily filtered by glomeruli and excreted in urine.