s = '<h2><p align=center>Search for "rental car"</h2>'
s = """
<p>This is a <em>long</em> block!</p>
<h2><p align=center>Search for "rental car"</h2>
<p>It's got <strong>lots</strong> of lines, and many "variable" quotation marks.</p>
"""
Включить кавычки в переменную