This is a real-world medical entrance exam question, please give the true answer based on the question and selection. Topic name: None, Subject name: Social & Preventive Medicine
The guidelines according to baby friendly hospital initiative includes all of the following, except: 
Select and explain. 
A. Encourage breast feeding on demand, B. Mothers and infant to be together for 24 hrs a day, C. Mothers should initiate breast - feeding within 4 hrs of normal delivery, D. Newborn infants should not be given food or drink other than breast milk
C: Mothers should initiate breast - feeding within 4 hrs of normal delivery
Answer: C: Mothers should initiate breast - feeding within 4 hrs of normal delivery 
Explanation: According to BFHI (Baby-Friendly Hospital Initiative), the mother should initiate breast-feeding within the first hour of bih in normal delivery and within 4 hours following caesarean section. Ref: Park's Textbook of Preventive and Social Medicine, 19th Edition, Page 444; Pediatric Primary Care By Catherine E. Burns, 5th Edition, Chapter 11