Category: Promotion
Most people know about the breathtaking landscapes and fascinating wildlife they can experience during their holiday in Australia. However, culicaric highlights are less known, even though they are equally important for choosing a travel destination. We changed the situation using a Europe-wide prize competition including plenty of media activities as well as cooperations with restaurants (e.g. 500 canteens of Eurest in Germany). You've missed the campaign? You can also stimulate your appetite for a culinary trip to Australia at australia.com.
On air: April to June 2015
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Maurizio & Fränk
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In case you didn't know: the heraldic animal of Eintracht Frankfurt is an eagle. Only one reason for the Fraport AG to set up the two Hessian eagles "Maurizio & Fränk" as campaign protagonists within the Fraport sponsoring at Eintracht between 2012 and 2015. They have been in 'a secret mission', analyzed opposing teams down to the smallest detail and played numerous practical jokes. The Highlight: An augmented reality app in which the fans of Eintracht Frankfurt could demonstrate their skills with Maurizio & Fränk on the goal wall and further beat their friends' highscores on Facebook.
On air: August to May 2015
You can have many dreamlike encounters in Australia, but an absolutely fascinating experience is a voyage of discovery into Aboriginal Australia. This original Australia with its exceptional people, stories and places was the key topic of a national cinema campaign with Dertour and Singapore Airlines as partners. A 32-page broschure accompanied the campaign, featuring this impressive "Aboriginal Australia" as well as some local Aboriginal tour operators. Additionally, print material for an Aboriginal roadshow in 5 German cities was produced, vividly illustrating Aborignal Australia and its offers to German tour operators. Discover more of the mysterious world of the Aborigines on australia.com.
On air: January to April 2016
Australia in 360 Degrees
To experience the fascinating aquatic and coastal life of Australia with all the senses, a virtual reality app was established enabling viewers to directly "dive into" this incredible adventure. Both, the experiences and the app, were promoted by a 32-page supplement in Geo Saison and Zeit Reisen (with an edition of 50.000 copies) as well as by a national online campaign. As an incentive for using the app there was a chance to win a dream journey to South Australia. The campaign was a resounding success: Almost 10.000 supplement readers were interested and scanned the QR code to download the app – that´s a response of almost 20%. Are you up to dive into the Australian aquatic and coastal world, too? The virtual reality app is available for download on australia.com.
On air: May/June 2016
Easter Promotion "Frankfurter Markthalle"
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Feed before you eat! Within our promotion for the "Frankfurter Markthalle" the rabbits hidden in the 360-degree-panorama wanted to be fed with carrots before the participants received their well-deserved reward in the form of vouchers. These could either be redeemed at the various gastronomic offers or turned into a donation for the "Stiftung Bärenherz", which parents, cares and provides support for children with a life-shortening disease, regardless of their culture, origin and religion.
On air: April 2017
Promotion campaign for Premier Inn
On the way to a "new normality" after the corona lockdown people look for companions to help them avoiding more complications and making their lives as easy as possible. Everybody longs to be spontaneous again – especially when travelling is concerned.
Therefore, Premier Inn Germany decided to offer each of their rooms for 39 € until August 20th and, most importantly, they guarantee extremely flexible booking conditions. So, clients are able to plan a holiday and postpone or cancel it easily, if necessary. Our task was to develop a sales campaign that encourages people to plan a city trip or visit their relatives in Germany and book a stay at Premier Inn.
The combination of spontaneity and flexibility guided us to the message: "Wir machen es einfach." (It´s as simple as that). With this we rolled out a campaign including video content on YouTube, Social Media Content (Facebook/Instagram), an online banner campaign, Native ads and Radio ads on Spotify.
On air: since May 26th, 2020
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