Director's Views
Guest Viewpoints
Do something fun for yourself. CHF's 2020 Virtualize Your Art CareerTM; Conference for Artists Oct 19-30. 8 sessions of high-impact virtual interactive learning.
Front Page News / News & Announcements
The Virtual Edition of The Santa Fe Indian Market offers an atmosphere of delight and awe at a time when most of us are cooped up in our own worlds of social distance.
Daniel's Picks / Podcast
Selling Art for Social Change
When you buy a painting, your contribution shows support for the artist, what the art stands for, and the system under which the art is sold.
Four Ways to Build Your Art-Business During Uncertain Times
You CAN build a thriving art-business during a pandemic, and it might actually be easier to do so with the increased digital resources at this time.
We're opening up even richer opportunities for learning and collaboration for visual artists & makers—and the organizations that serve them.
How Education Begets Inspiration, Even in a Pandemic
When artists are comfortable navigating the market, confidence grows, fostering the internal motivation that drives creativity, and providing a roadmap for a sustainable career.
Procuring in Pajamas: The Advantages of Virtual Art Fairs
Virtualizing art fairs, including SWAIA, are cost-effective, equitable, and set up artists for success into the future.
Networking in the Virtualizing Art World: How to Adapt in the Best Way Possible
Word of mouth networking is not disappearing entirely, but artists are discovering that they must be able to do it all—virtually and in-person.
Black Lives Matter in the Art & Business Worlds
How does economic inequality stemming from systemic racism play out in the arts ecosystem? The kind of entrepreneurial training we do at CHF is part of the solution.
SWAIA Launches Global Native American Art Marketplace With Help From the Clark Hulings Fund & Artspan
CHF will deliver hands-on training to the artists, not only to help create top-notch e-commerce sites but also to teach digital sales and marketing strategies and how to employ them effectively.
We hope that art and artists will unleash the power of creative expression to make bold statements with new work to replace or contextualize the symbols of hatred, racism, and war.
"It takes years of putting lots of lines in the water." Pop artist Ashley Longshore discusses guts, strategy, and other lessons learned as a leading artist-entrepreneur.
Art Business Conference
Art Events Calendar
Roundup of Art-Business Insights
Art Powers the US Economy
As detailed in this ArtNet piece, a study by the National Endowment for the Arts study shows that the arts contribute a staggering amount to our overall economy---four times more than agricultural sector---and that this growth is even impacting rural communities around the US.
Don't Be Afraid to Embrace Branding
This New York Times review of the upcoming Frida Kahlo show at the Brooklyn Museum details how the famed Mexican artist lived her brand, consciously shaping her public image to match the messages in her artwork.
Going Around the Gatekeepers to Help Others
Despite her awards and proven sales record, black artist Tiffany Latrice found herself shut out of many art-world opportunities, so she decided to take matters into her own hands. As reported on Huffington Post, she built a support system for herself and other black women artists.
Democratizing Art and Art Criticism
Descending into a NYC subway station with a replica of Michelangelo's David, art critic Jerry Saltz invites commuters to share their thoughts on the famed sculpture. The responses are more than just humorous---they're a powerful reminder that art belongs to all of us.
Saltz's "Rules" for Living a Creative Life
Jerry Saltz, New York magazine's eminently quotable Pulitzer Prize–winning art critic, offers a great deal of sage (and often amusing advice) for all stages of a visual artist's career, though we'll vehemently disagree with his suggestion that they learn to accept poverty.
The Effectiveness of Different Learning Styles
Daniel T. Willingham's op-ed fans the ongoing debate over different modes of learning and the best formats for specific material. Meanwhile, CHF continues providing learning opportunities in as many formats and styles as possible so that artists can get what they need, no matter what.
Fine Arts Programs Are Failing Their Students
As reported on Artsy.net, a troubling new Bankrate study found that high school dropouts are more employable than students who graduate with fine arts degrees, and those who do manage to secure jobs are averaging lower incomes than students from other degree programs.
Making Sure All Artists Get Counted
This Hyperallergic piece makes an urgent plea for additional research on the challenges facing female artists of color--not because we don't know that they're vastly underrepresented but because we won't combat these disparities effectively until we fully understand the scope of the problem.
The Fine Art of Crafting the Artist Bio
Writing an artist bio seems straight-forward enough, but this Artsy piece tells us that it's not as easy as one would think. Offering a list of tips, best practices, and what to avoid, it's all about how best to engage an audience.
An Artist Who's Forged His Own Unique Path to Success
This fascinating New Yorker profile on Alex Katz reveals an artist who's built a career out of defying the labels that others have tried to attach to his work. Neither fully a realist nor a Pop artist, Katz has always followed his own muse.
Artists and Equity: A Bigger Piece of the Pie
What would it look like if artists retained a stake in their early work? New research presented in Artsy examines a fractional-ownership model, which offers artists a way to achieve that aim, according to Amy Whitaker, lead researcher on the study and friend of CHF.
Art Buyers & Sellers: Do You Know Who You're Dealing With?
In an unregulated market, you must always do your due diligence. This Bloomberg article is a cautionary tale of what could happen if you don't. To avoid becoming a fraud victim, know your middlemen and business partners, and don't be afraid to ask questions.
Survey Says: Many Artists Struggle to Survive Financially
A survey of 1,016 visual artists confirms what CHF already knows---that many artists are struggling to stay afloat. But the results, summarized on ArtNet, also point to some of the solutions: diversify your income streams and take a hands-on approach to growing your art business.
Ten Out of 11 Ain't Bad
In this ArtNet piece, renowned critic Jerry Saltz offers artists 11 bits of advice, most of it sound, though we strongly beg to differ on point number five. The only artists who are destined for poverty are the ones who don't learn how to manage their businesses.