The Return of 'The Hits and Lite Favorites'
December 1, 2014 ralphierce103.5 K-Lite, 99.5 Play FM, adult contemporary, Adult contemporary music, DWKX, DWRT, K-Lite, The Hits and Lite Favorites, The Radio Partners Inc., TRPI 30 Comments
The 2nd iteration of 103.5 K-Lite continues to pose headaches for listeners.
Last November 24, K-Lite reverted back to its original slogan and playlist as 'The Hits and Lite Favorites', This marked the station's fourth slogan and playlist change in over a year, a sign that continues to hurt The Radio Partners' (TRPI) reputation.
The never-ending change in format also affected its on-air staff. There have been 18 DJs who have manned K-Lite's booth, and of the six in the current lineup, only two have been with the station since its relaunch.
Instability has been the name of the game for K-Lite these days, and unless they finally settle on a right format and slogan in the long term, it may be of the owners' best interest to sell the network soon. That said, this is not good news for TRPI, especially now that sister station 99.5 Play FM is also struggling.