The Pitch Report
iProspect India bags media mandate for HarperCollins
The digital marketing agency will handle the paid media and SEO duties for the brand...
Updated On Oct 23, 2020 at 10:25 AM IST
iProspect India adds HarperCollins to its clientele
iProspect India, the digital marketing agency from Dentsu International, has won the account of HarperCollins Publishers. The agency bagged the account following a multi-agency pitch and will service the brand from its Delhi office.
As per the mandate, the agency will handle the paid media (which includes all biddable platforms like Google Search and Display, Programmatic, Facebook and Amazon) and SEO duties for the brand.
Rubeena Singh, chief executive officer, iProspect India said, "HarperCollins is one of the big five English language publishing companies. As consumption of content has shifted significantly to digital, iProspect is happy to help the brand strengthen its digital presence through its expertise in integrated content and digital marketing."
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Subhashree Das, deputy general manager - digital marketing, HarperCollins, said, "If you're looking for a book on almost any subject, there's a HarperCollins book for you out there. And so, the logical next step in our digital strategy was to ensure that our books became easily discoverable to anyone looking for them online. iProspect brings onboard their tremendous experience in performance marketing and we are confident that their strategic approach will go a long way in growing our business and ensuring that the right book reaches the right reader."
Published On Oct 23, 2020 at 01:13 AM IST
Subhashree Das
rubeena singh
dentsu international
iProspect India