Our Picks of The Outdoor Media Awards
The Clear Channel Outdoor Media Awards reward excellence in Out of Home (OOH) advertising, from the most memorable, strategic and innovative campaigns, to the brilliant people involved in creating them. The Grand Prix winner will receive £100,000 worth of media space to use across Clear ChannelUK screens.
Some of the ad campaigns shortlisted that have caught our eye:
Oh Snap! – Three & Snapchat by Kinetic / DOOH.com / Mindshare
Three's Oh Snap! campaign is a great example of how a well-executed multi-media activity can work, utilising digital billboards, interactive touchscreens, snap chat and a flying pug. It delivers clear brand recognition, entertainment and strong user engagement.
Beats by Dre: By Havas Media
Havas Media UK and Beats by Dre took over the London skyline for a short term campaign prior to a boxing match between Anthony Joshua and Joseph Parker. A partnership with Ad City and Project Artworks, the campaign melded light projections and audio to create a big impact over a couple of evenings.
Cyber Live for Hiscox Agencies by AMV/BBDO/Goodstuff/Talon
With the aim to promote Hiscox's small business insurance, a campaign was created to raise awareness of cybercrime. In a media first, the data-driven creative was powered by real-life hackers and displayed real-time cybercrime in a tactical digital OOH execution. A Grand Visual's purpose-built honeypot system was developed to replicate any small business and monitor live hacks. Real-time attack alerts were shared throughout the duration of the campaign on multiple screen formats and networks across the UK.
Very.co.uk by Posterscope / Liveposter / Taggstar / Vizeum / Clear Channel
Online shop Very.co.uk were keen to reach the £600m in sales that traditionally occur on UK high streets in the UK. They created an ad campaign using outdoors ads as digital shopfronts. As detailed by Marketing Week, the ads were powered by real-time data on audience, sales, search and location so they updated throughout the day based on competitor pricing, stock levels and trading deals. The ads were a huge success with significant ROI and set an industry standard for how data-driven campaigns can help drive sales.
Big Mac Is 50 – McDonald's Talon / OMD UK / Leo Burnett / Ocean Outdoor
Sometimes bigger is better. To celebrate McDonald's 50th birthday, The IMAX, Waterloo transformed into a Big Mac. With a corresponding social media campaign, it was not only eye-catching to those in the vicinity but resulted in 80,000 impressions for #BigMac50 and #bigmac on twitter alone with similar attention on Instagram.
The winners from each category will be announced on Tuesday 11thJune.