Socialbakers Raises $26 Million; Can Measure and Manage Social Media
Last Updated: Jan 18, 2019 by Shawn Hessinger In Social Media 5
Prague-based social media management platform Socialbakers just raised $26 million in funding to improve its services.
The new round of funding was led by Index Ventures with additional funding from earlier investor EarlyBird Capital, Tech Crunch reports. The latest round brings total investment raised by Socialbakers to a total of $34 million.
In an official release on the Socialbakers site, Chief Marketing Officer Neil Morgan said:
"Last year we experienced major growth in both clients and employees, innovated products that provide deeper integration and stronger benchmarking capabilities. But our clients are telling us they want to go further and faster in social marketing, and we want to help them push the boundaries of what is possible as they also continue to innovate new methods of marketing."
The company now has over 2,000 customers and now employees a staff of 300. That staff may grow to 400 by the end of the year.
Socialbakers offers a lot of features on a single platform. For example, you can use it to manage and update multiple social media accounts at once. But you can also monitor your competition to see what they're doing and listen to what people on social media platforms are saying about your brand.
Services are split into different categories. For example:
Analytics includes tools for industry benchmarking, graphical reporting, fan growth and other features.
Builder is a section with some of the traits of Hootsuite. You can manage multiple channels from one dashboard. There is also analytics software that let's you compare your competition's campaigns to your own.
Listen tracks mentions of your content or brand in the social media and identifies the key influencers talking about your brand.
Ad Analytics offers conversion tracking, tracking of Facebook advertising and the ability to boost content online, all according to the company's website.
Pricing information is available for various packages depending on features. Some start as low as between $120 and $250 per month.
There are numerous free resources including a fake followers tool and regional social media marketing reports by nation. The platform also offers various trial and demo options allowing you to learn more about what products you might want for your business.
Image: Socialbakers
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Shawn Hessinger - Editor
Shawn Hessinger is the Executive Editor for Small Business Trends. A professional journalist with more than a decade of experience in the traditional newspaper business, he has another 10 years of experience in digital media for trade publications and news sites. Shawn has served as a beat reporter, columnist, editorial writer, bureau chief and eventually managing editor with responsibility for nine weekly newspapers, the Berks Mont Newspapers.
Aira Bongco
I have been looking for an application or website that can accurately track social mentions. I have found some sites that claim to do that. But despite the mentions on Facebook, it shows nothing. I am going to try Listen to see if it can really do what I want it to do.
300 employees for only 2,000 customers? Seems exceedingly heavy on the personnel considering it's a software product/platform. Also seems like that would have been a red flag for the investors, but they must have a good plan.
Ivan Widjaya - Noobpreneur.com
Agreed. It's too resource consuming early on. Patch.com did it and they ended up downsizing.
But perhaps, as you have said, they have a good plan to 'utilize' the resource.
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