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Leica says goodbye to Huawei, Xiaomi smartphones are next
Abdullah May 15, 2021
Almost every flagship has a great camera. But lately, it has become fashionable to reinforce the ambitions of a camera phone with the big name of some camera brand. And this trend was laid by Huawei, which began to cooperate with Leica and, starting with the Huawei P9, the cameras of its flagships invariably adorned the nameplate of the German company as a sign of quality. The Chinese decided that creating a smartphone just with a good camera is no longer enough, all this needs to be backed up by a strong brand with a worldwide reputation in order to further emphasize that it is a camera phone.
We must pay tribute that the cooperation between Huawei and Leica did not become a one-off project of the format "put a nameplate, that's all." They did manage to create some of the best camera phones on the market, and for several years the Chinese with its flagships took the tops of the DxOMark platform. But, alas, all good things come to an end.
It was reported that the contract between Huawei and Leica has expired. Nobody is going to renew it, for reasons known to all. It looks like the Huawei P50 will be the last point of cooperation. Huawei is faced with the task of surviving, there is no time for such things. Leica becomes a "free" brand. Xiaomi, Sharp and Gionee are ready to replace Huawei. Allegedly, the parties can sign contacts with each other.
No details are provided. But, if the predicted still comes true, then perhaps we will see the result of the work of Xiaomi and Leica in the Mi Mix 4. Or already in the flagships of the next year.
Read Also: Honor 80 Pro confirmed with all-new 160MP camera
Huawei will hold a presentation on May 19, which will show new smart watches, TVs and headphones
Huawei has scheduled a new event in May to showcase new products. The event will take place on May 19 in China. Presumably, the company will show new smartwatches, headphones and TVs.
The slogan of the event is "All Scenario Smart Life". Reporters expect to see the Huawei Children Watch 4X smartwatch, Huawei Body Fat Scale 3 Pro smart scale, SE smart TV series update, FreeBuds 4 in-ear headphones and much more at the presentation. We do not know the full list of products preparing for release yet.
The company is also gearing up to launch a new Mate series product at the event; according to a Weibo teaser. The developers do not specify which device is in question. Previously, the media reported on two upcoming releases – a new 16-inch MateBook laptop and a sequel to the MatePad tablets. Perhaps the presentation of both devices is coming.
@RODENT950
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Cinegain
What a shame, the demise of Huawei. Like Xiaomi, Samsung, Apple and others are not using and giving away your information. But they appointed a scapegoat and it was Huawei. A couple of generations deep into the Huawei flagships now, after the Nubia Z9 it was the P10 Plus, P20 Pro and P30 Pro, but I guess this is the end of the road for out journey together.
OnePlus had a major oppertunity here collaborating with Hasselblad, but they didn't manage to live up to their own created hype around it… another shame! So, not sure now, but I guess some of the candidates are the Sony Xperia 1 III, Xiaomi Mi 11 Ultra & ZTE Axon 30 Ultra. Maybe something cool like the OPPO X rollable concept will be out at some point? I feel like it's anyone's game now more so then ever. The one to beat now is Samsung.
Nycko Heimberg
If Xiaomi have the ability to reach the American market, the game will be lost by Samsung. But I think that Apple and especially Tim C. will get closer to Joe B. to try to stop Xiaomi, because losing the USA to Apple is unthinkable.
A tactic will be devised in the United States to prevent Xiaomi from selling to operators, Samsung are 25% more expensive and will lose the mid-range.
Only because Samsung sells OLED displays to Apple that's why America doesn't ban them. The problem with the big camera companies is that they should focus more on software not just lenses.