Google Updates Adwords Following Apple's Release of Intelligent Tracking Protection
In June, Apple made waves in the ad world when it announced a new feature for Safari aimed at limiting tracking capabilities for third-party advertisers. In response, Google created a new update to Adwords, which they shared earlier this month. The search engine giant developed
Google Attribution: A marketer's solution for determining advertising impact?
By Chad Recchia Google is rolling out a new marketing platform that it hopes becomes the industry standard for evaluating the effectiveness of marketing campaigns. The tech giant announced the beta roll out of Google Attribution at the company's Marketing Next conference on Tuesday. Attribution