ALC: Hooked: How to Build Habit-Forming Products
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can we create products compelling enough to "hook" users?
Bestselling author Nir Eyal has constructed a framework for designing better products. He will share his years of research in this practical webinar. He will provide you with a new way of thinking of the necessary components of changing user behavior by studying how the world's most engaging products keep users coming back again and again.
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir "The Prophet of Habit-Forming Technology." Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products, which won the "Marketing Book of the Year" award from 800 CEO Read. In addition to blogging at NirAndFar.com, Nir's writing frequently appears in TechCrunch, Inc, The Harvard Business Review, and Psychology Today.