USA: Genetically Modified Foods 'Super Site' Debuts
Northern Light Technology, Inc., a leading Internet search engine, today introduced a comprehensive Web site devoted to the subject of genetically modified foods. The Northern Light Special Edition(TM), located at http://special.northernlight.com/gmfoods
Northern Light Technology, Inc., a leading Internet search engine, today introduced a comprehensive Web site devoted to the subject of genetically modified foods. The Northern Light Special Edition(TM), located at http://special.northernlight.com/gmfoods, provides links to information available electronically from several different perspectives on this much-debated topic.
The Special Edition was compiled by the Cambridge-based researchers and librarians of Northern Light Technology and features links to relevant sources of information across the entire spectrum of the debate. David Seuss, CEO, Northern Light Technology, Inc., said "The public is growing increasingly aware of how much of our food has been genetically modified and many people want to understand this trend better. We hope our Web site contributes to the looming public debate on this issue."
The Special Edition includes links to sites that are opposed to genetically modified foods such as the Alliance for Bio-Integrity (www.bio-integrity.org) and Campaign to Label Genetically Modified Foods (www.thecampaign.org), as well as to sites that support the use of bio-engineered foods such as Better Foods (www.betterfoods.org) and Life Sciences Knowledge Center (www.biotechknowledge.com). It also provides links to leading genetically modified food companies such as Monsanto (www.monsanto.com/monsanto/default.htm), Novartis (www.novartis.com), and Dupont (www.dupont.com).
In addition, Northern Light's Live Queries(TM) feature allows users to search for the latest news and research on genetically modified foods from the search engine's real-time news sources and database of over 240 million Web pages and over 50 million pages of business information not generally available on the Web.
The Special Edition is organized into diverse topical sections and includes an Overview, News Sources, Recent Editorials & Journal Articles, Concerns & Alternatives, Genetically Modified Food Industry, Government & Public Policy, Major Industry Players, Farming & Food Security, Ethics & Religion and Health & Safety. Under each section, there is a list of specific sources of information to which the user can link.
Special Editions have become a principle line of business for Northern Light. In addition to the publicly available Special Editions on Northern Light's Web site, Northern Light builds privately available custom Special Editions for large enterprise customers on topics selected by the customers. These Special Editions are then often linked to the enterprise's intranet (or in some cases extranet) and made available widely within the enterprise or to selected audiences within the enterprise. Northern Light can also provide an enterprise customer with content for an extranet or Internet site by providing Special Editions of interest to the enterprise's customers.
About Northern Light
Northern Light Technology, Incorporated, headquartered in Cambridge, MA, was founded in 1997 by a seasoned team of librarians, software engineers, and information industry professionals who recognized the need to fill a void left by other search engines and online research services. The company first introduced its research engine (located at www.NorthernLight.com, www.NLResearch.com for businesses and researchers) in August 1997. Northern Light has received multiple Editors' Choice awards for superior search capabilities from Pc Magazine and recently won three Codie Awards for "Online Business/Professional Service — Best Product," "Online Research Information — Best Product," and "Best Online Information Service of the Year" from the Software & Information Industry Association. Today, Northern Light's search engine is among the world's most comprehensive, indexing more than 240 million Web pages as well as over 50 million pages of business information not generally available on the Web from approximately 6,700 licensed business and news sources.
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