How Bondi Sands embraced Australia to sell to the world
Business success often reads like witchcraft. A dash of this, a pinch of that, and the first hair of a newborn baby is all it takes for your business to be the next big thing! For the founders of Bondi Sands, the main ingredient in their spell is Australia itself. The company, which sells tanning and suncare products, has become one o...
The programmatic ad platform to give Silicon Valley a run for its money
Programmatic advertising forms the bedrock of most publishers in 2019. Major rags, websites and blogs have all dived into it in the past and still use it today for a very good reason - it is an automated, easy way to boost revenue from websites. But it also comes with a number of problems, which Business News Australia has dived into ...
New LGBT influencer hub bringing authenticity back to marketing
A newly launched influencer marketplace hopes to target the difficult to reach (and difficult to convince) LGBT market. Named Joocd.com ("Just Out Of Curiosity Digital"), the platform is a new home for LGBT influencers and brands that want to target the hard to market to segment. Founded by Nigel Hickey and Mark Alexander, t...
Facebook confirms millions of passwords compromised
Facebook has confirmed thousands of their employees had been able to see hundreds of millions of user passwords for years after a security researcher posted about the issue online. The social media giant violated fundamental computer security practices by storing passwords in readable plain text, instead of scrambling the passwords. F...
How this tenacious entrepreneur beat brain trauma to become a tech success story
Christy Laurence knows better than most what it takes to be a resilient businesswoman. The seasoned advertising executive left a cushy corporate gig with Insurance Australia Group to chase the entrepreneurial dream just over three years ago. Laurence then founded Plann, an Instagram planning, scheduling and analytics tool which is des...
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