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FIU | Lee Caplin Immersive Studio for Altered Reality
The Lee Caplin School of Journalism & Media has partnered with iSTAR Enterprises to form their new Altered Reality Studio
The Urban Boulevard Project
Homehdeharo2023-01-04T15:22:39+00:00
FIU is an institution that prides itself on being at the forefront of higher education and preparing graduates for careers and leadership positions in the 21st century's information and innovation economy.
As a public-private partnership, FIU | Lee Caplin Immersive Studio for Altered Reality combines the expertise of research and teaching faculty; the energy and ambition of students, and the knowledge, application, and entrepreneurship of private industry professionals in an incubator-instruction-service model.
Housed within one of the nation's most diverse and highly ranked, public research universities, FIU | Lee Caplin Immersive Studio for Altered Reality provides consultation services, innovates and tests new technologies, and provides training and instruction in the creation of multimedia experiences (MME) in Extended Reality (XR), a related set of technologies that are changing the way we interact with the world and with each other: Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).
Strategy Consultants
AR/XR Content Strategy and Co-Marketing Opportunities
In consultation with FIU | Lee Caplin Immersive Studio for Altered Reality faculty and students, we can assist you formulate an AR/XR strategy that lays out which content elements should be image-tagged and what digital experiences should be presented when triggered. We can assist clients design a strategy to develop high profile in-depth features that connect marketers, content creators, event producers, and consumers.
Content-Production
Creative Storytelling Impact Through Digital Asset Development
FIU | Lee Caplin Immersive Studio for Altered Reality students, under faculty supervision, can generate professional content in English and Spanish. We can create fresh 360 video, deliver stereoscopic 3D content, or repurpose existing video or infographics content.
IT Developers
AR/XR Application
FIU | Lee Caplin Immersive Studio for Altered Reality faculty and students, led by Travis Cloyd, can develop white label AR/XR functionality within a client's app or we can develop a state-of-the art custom-designed app. The app will access the smartphone camera and when focused on a designated image like the client's logo, person's name, or a photo will display a digital experience the user can view through the phone.
FIU | Lee Caplin Immersive Studio for Altered Reality can assist you to formulate, develop, and execute your digital-first strategies in multiple ways:
Research + Audience Analysis
Our team of esteemed experts can assist you in the research and formulation of your organization's XR strategies, determining which content elements should be image-tagged and which digital experiences should be presented when triggered for exclusive, co-marketing opportunities that connect marketers, content creators, high-profile event producers, and consumers.
Our IT team, consisting of global industry leaders, can develop cost-effective, state-of-the art, custom-designed, white label applications for your organization that access your readers'/viewers' smartphones' or computers' cameras, and when focused on a designated images such as your logo, your reporters' names, or select photos, displays multimedia experiences users view through their phones.
Our training and development team, again consisting of industry leaders, can customized hands-on workshops and advanced certifications in multimedia experience story-telling and on the most recent advances in technology and its applications.
Our diverse student body can partner with you to create original, multimedia experiences (in English and/or Spanish), providing your readers/viewers with exclusive content, behind the scenes perspectives, and events in 360 transporting them into the middle of the story.
Kimberlee Archer
Head of Developer Marketing AR/VR
Kimberlee is passionate about emerging technology. She has 15+ years of experience in entertainment and media, ranging from small start-ups to global corporations. She is an expert in immersive media marketing by leading go-to-market strategies for Samsung's VR ecosystem with the launch of Gear VR, Gear 360, and Samsung VR video platform. Kimberlee currently leads the AR/VR developer marketing team at Facebook, whose primary objectives are to drive adoption for the company's AR, VR, and Web VR platforms and increase proficiency amongst XR creators globally.
Charlie Fink
Charlie Fink is a former Disney, AOL and AG Interactive executive who writes a popular column about XR for Forbes, He is a consultant to some of the leading companies in the space. As a 27 year old junior executive at Disney, Fink famously came up with the idea for The Lion King. In the 90s, he was EVP & COO of VR pioneer Virtual World Entertainment. Variety calls him "XR's explainer-in-chief."
Reed Hundt
Coalition for Green Capital
REH Advisors
Reed Hundt founded the Coalition for Green Capital in 2012 and currently serves as the Chief Executive Officer. After working for several years on federal Green Bank legislation, including the Green Bank Act of 2009 and the 2010 Senate Energy Committee Bill, Mr. Hundt decided to focus on state Green Banks. Mr. Hundt is also the Principal of REH Advisors, an advisory firm serving private firms and is also an advisor to Covington & Burling, an international law firm. He is currently on the board of directors of Intel Corporation and Smart Sky Networks. Mr. Hundt was chairman of the Federal Communications Commission (FCC) from 1993-97 and was co-chairman of the Forum on Communications and Society at the Aspen Institute (1998-2006). He has also written several articles, and four books.
Mark Roesler
CEO and Chairman
CMG Worldwide
In his 37th year of representing the world's most famous personalities, CMG Worldwide Founder and Chairman, Mark Roesler, has successfully positioned his marketing and management company as the dominant force in the evolving intellectual property arena. He is a member of the Jackie Robinson Foundation and a member of the Indiana Bar Association. He is the author of the 2015 book "Brands That Never Die (What I Learned from Bogie, Elvis, Marilyn and James Dean and More than 300 Other Dead Celebrities I Represent)" with Robert L. Shook and the 1a book chapter in 2005 titled "A Legend Never Goes Out of Style" , Chapter 33 in Baseball and the Sultan of Swat: Babe Ruth at 100 (Robert N. Keane, AMS Press, Inc.), among other publications.
Stuart exited a 30+ year career as a Miami-based CPA, entrepreneur, and CEO of a technology company he founded in 1997. He currently serves as President of Beth David Congregation and on the Advisory Board of the Center for Jewish Life in Miami, Florida.
As a Principal at regional accounting firm MBAF for over twenty years and a member of MBAF's three-person Executive Committee, Stuart was integrally involved in shaping all aspects of the Firm's strategic direction, including negotiating mergers and acquisitions, and overseeing cyber policies and technology practices.
Stuart started WhiteOwl, the Firm's technology consulting division and conceptualized PaperSave®, a SAAS based AP automation, workflow, and document management platform. Stuart provided business advisory services and litigation support in the areas of information systems, financial and operational reporting, business planning, valuation, divorce, due diligence, and business damages.
A Certified Public Accountant with a Master's Degree in Management from the Kellogg School at Northwestern University, Stuart also earned Accreditation in Business Valuation from the AICPA. Stuart served as Technology Committee Chair for the United Way of Miami putting his knowledge and expertise to work for the community.
Ted Schilowitz
Ted Schilowitz was the first employee and founding team member at RED Digital Cinema and Co Founder of G-Tech. His current roles are as Futurist for 20th Century Fox, where he works directly with Fox studios executives on the next generation of visual storytelling, such as the Martian VR experience that premiered at CES and Sundance this year. As Chief Creative Officer at Barco he's been spearheading the creative aspects of the Barco Escape cinema project, that adds immersive right and left screens to movie theaters. Barco Escape titles include Paramount Pictures Star Trek Beyond and 20th Century Fox The Maze Runner and Maze Runner 2, Scorch Trials.
Leslie Shannon
Futurist / "Novophiliac" and Head of Trend and Innovation Scouting
Leslie is a Futurist and "Novophiliac" – someone who's in love with the new. In the world of technology, that means so many wonderful things – 5G, Augmented/Virtual/Mixed Reality, Visual Analytics, Next-Gen Gaming, Artificial Intelligence, Machine Learning, and on and on. She specializes in standing at the center of all of these innovations and understanding how they will influence and encourage each other, and what our future world will look like as a result.
Leigh Steinberg
CEO and Chairman of the Board
Steinberg Sports & Entertainment
Leigh has represented many of the most successful athletes and coaches in football, basketball, baseball, hockey, boxing, golf, etc., including the number one overall pick in the NFL draft for an unprecedented eight times in conjunction with 62 total first round picks. Furthermore, Leigh has represented other notable athletes such as Oscar De La Hoya and Lennox Lewis, as well as multiple Olympians and professional teams. With an unrivaled history of record-setting contracts, Leigh has secured over $3 billion for his 300+ pro athlete clients and directed more than $750 million to various charities around the world. Steinberg is often credited as the real-life inspiration of the sports agent from the 1996 film Jerry Maguire.
Meredith Woo
Meredith Woo has been president of Sweet Briar College since fall 2017. Prior to joining Sweet Briar, she was the Buckner W. Clay Dean of the College and Graduate School of Arts & Sciences at the University of Virginia. An expert on international political economy and East Asian politics, President Woo has written and edited seven books, and was the executive producer of an award-winning documentary film, "Koryo Saram: The Unreliable People," about Joseph Stalin's ethnic cleansing of Koreans living in Far Eastern Russia during the Great Terror. The film won the Best Documentary Award from the National Film Board of Canada.
Steven Mayer
Co-Founder,
Steven Mayer is co-founder of Atari, the company that created "Pong," the first video game. He served as executive vice-president for strategic planning for Warner Communications, and as president of Warner Communications Lab, the central research facility for all Warner divisions
Steve Wozniak aka "The Woz"
Co-founder, Apple Computer Inc.
Co-founder Woz U
Co-founder Efforce
A Silicon Valley icon, technology entrepreneur and philanthropist for more than forty years, Steve Wozniak has helped shape the computing industry with his design of Apple's first line of products the Apple I and II. He also influenced the popular Macintosh. In 1976, Wozniak and Steve Jobs founded Apple Computer Inc. with Wozniak's Apple I personal computer. The following year, he introduced his Apple II personal computer, featuring a central processing unit, a keyboard, color graphics, and a floppy disk drive. The Apple II was integral in launching the personal computer industry. He is listed as the sole inventor on four Apple patents.
FIU Leadership
Lee Caplin
Caplin, is a serial entrepreneur who was a founding faculty member of California State University's high tech campus in Monterey. He is co-Founder of Penske Media Corporation which owns Variety magazine, Rolling Stone magazine, The Robb Report, Womenswear Daily magazine and 20 other iconic entertainment brands. He is also executive producer of Sony Pictures' Academy Award-nominated feature film, Ali, and producer of HBO's multi-Emmy award-winning television series True Detective. His book, The Business of Art, is a three-time international bestseller.
Travis Cloyd
Mr. Cloyd is a Futurist, Tech Entrepreneur, Professor and award winning Producer who has a focus on immersive technologies. He has created and directed high level NFT and experiential campaigns with focus on XR (extended reality) with top tier Hollywood talent.
Carlos Fueyo
Carlos Fueyo is the creative director of the playard studio, a production studio based in Miami. He has over 15 years of experience working on films, commercials, game cinematics, and dark rides. Fueyo arrived to the United States, from his native Spain, when he was 15 years old. Here he attended Florida International University where he studied and graduated from Architecture. With a strong background in art and design, he relocated to Los Angeles where he began working on major motion films such as Avengers, Super8, Priest, and Independence Day. He also played an integral part in the creation of other recognizable films such as Mission Impossible: Ghost Protocol, After Earth, Jane Got a Gun, and Terminator: Genisis.
A culmination of experience in the entertainment, technical, and digital worlds have allowed him to integrate the two things he loves the most; architecture and film. He is currently the Creative Director and Head of the Virtual Art Department at EYELINE STUDIOS where he and his team are researching and developing new technologies and processes that will disrupt the way films are currently being made.
Aileen Izquierdo
Aileen Izquierdo is Interim Director of the School of Communication and Director of the Master's in Global Strategic Communciation in CARTA's School of Communication. She is a communications professional with more than 20 years of strategic communications in executive positions
Laura J. Kurtzberg
Laura J. Kurtzberg is a news applications developer and data visualization specialist with a particular interest in environmental science and ecology communication. Laura has worked at the intersection of cartography, data journalism, and design with organizations like InfoAmazonia, Ambiental Media, WLRN Public Media, and Univision.
Elizabeth Marsh
Elizabeth teaches digital communication, emphasizing social media and branding through social media, SEO/SEM, and digital content production, including a fun-filled course on Social Media and Strategic Branding. She has created a number of classes centered on digital technology/XR and strategic communication. She is the Co-Director of iSTAR (Immersive Studio for Altered Reality), which includes Unity/Unreal development spaces and a volumetric capture volume. Her objective in this space is to introduce students to the emergent world of XR, including the Metaverse, and help them understand how strategic communication can and will use this technology.
Faculty and students will receive intensive training in VR and the programs offered by iSTAR.
Our network of AR/VR/XR experts and students will come to FIU, physically or virtually, and expand horizons about the possibilities of iSTAR.
Skills Classes
Courses will give students the opportunity to work on their XR production skills with iSTAR experts and facilities.
College of Communication, Architecture + The Arts
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