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Leo Burnett (all entities) (1)
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(-) McDonald's (5)
ALEXANDRA JARDINE (1)
ANN-CHRISTINE DIAZ (1)
E.J. SCHULTZ (1)
ETHAN JAKOB CRAFT (1)
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JUDANN POLLACK (1)
How advertisers have invested in Black-owned media
Madison Avenue and big firms like McDonald's and Target made sweeping commitments to support Black-owned businesses and media networks in 2020. Ad Age checks their progress.
McDonald's changing media agency for first time in 20 years
In a battle of advertising giants, Publicis is poised to win McDonald's U.S. media account from Omnicom.
McDonald's faces $10 billion racial discrimination lawsuit
May 20, 2021 04:05:16 PM
Media mogul Byron Allen alleges the fast-food giant intentionally discriminated against his companies.
Former McDonald's exec's firm snapped up by Vice Media
March 30, 2021 09:11:15 AM
Colin Mitchell, previously the restaurant giant's global marketing vice president, co-founded the brand consultancy PLTFRMR just last November.
Why McDonald's is going with just one golden arch in its latest campaign
February 22, 2021 02:37:09 PM
The fast food giant is getting bolder than ever in terms of how logo-free it's prepared to go in its advertising.