River's End Trading Company Strengthens National Sales Effort
River's End Trading, a Hopkins, Minnesota-based wholesale apparel distributor of Columbia Sportswear, has added 18 new independent territory sales executives to cover all 50 states. All of River's End Trading Company's 30 field sales executives have been sampled with the complete Columbia Sportswear line carried by the apparel wholesaler in an effort to increase its commitment to the Columbia Sportswear brand and to ensure promotional products distributors and imprinted sportswear decorators are properly serviced for all of their Columbia Sportswear needs.
"If there are Columbia products not stocked by River's End, we will make every effort to secure them for our accounts," said Tim Klouda, president of the promotional products division at River's End Trading Company.
River's End Trading Company has been carrying the Columbia Sportswear brand since 2008, and currently offers 17 styles of its outdoor lifestyle apparel.
"For over 70 years, the name Columbia has stood for performance, innovation and quality for the true outdoors enthusiast," said Dick Ward, CEO of River's End Trading Company. "We are pleased to offer more sportswear for men and women available for outdoor inspired corporate application."
About Columbia Sportswear:
Founded in 1938 in Portland, Ore., Columbia Sportswear is one of the largest apparel manufacturers of outdoor inspired sportswear in the world and a leading seller of skiwear and performance fishing apparel in the United States. It has developed an international reputation for quality, performance, functionality and value.
About River's End Trading Company:
River's End Trading Company is a wholesale distributor of apparel and accessories to the promotional products industry. In addition to Columbia Sportswear, the company's 2009 product line includes brands such as Lacoste, Tommy Hilfiger and Dri Duck.
For more information, www.riversendtrading.com or call (800) 488-4800.
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