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Marriott launches recruitment chatbot on Facebook Messenger
Marriott International has enhanced the job search and apply experience with the launch of MC – the Marriott Careers chatbot for Facebook Messenger.
Powered by data-driven logic and specialised algorithms, the hospitality industry's first virtual assistant for job seekers creates a more personalised and efficient experience while delivering several other benefits to users who have an interest in a Marriott career.
MC converses with job seekers much like a human, guides them to easily apply for open jobs based on discipline and location, and provides education on the company culture and values.
Additionally, a brief quiz within the conversation offers job seekers a fun way to learn which of the 30 Marriott hotel brands may align more closely with their interests.
Job seekers can chat with MC by downloading the latest version of Facebook Messenger and adding Marriott Careers, or by visiting Marriott Careers on the Facebook website and clicking Message.
"Personalisation is a principle that is changing the expectations of digital audiences globally and with recent advancements in automated technology, we have the opportunity to enhance the search and apply experience for thousands of job seekers," said David Rodriguez, global chief human resources officer for Marriott International.
"To attract the best talent, we need to remain ahead of the curve in tracking and responding to trends particularly as we try to reach the next generation of Marriott associates.
"As today's job seekers are drawn to companies committed to values and ethics, our ability to educate them on our corporate values and our brands in a fun and personal way is a game changer for hiring."
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