Girl Scouts Celebrate National S'mores Day with New Cookie
gsgcnwi	in Girl Scout Cookies	 August 10, 2016 459 Words
In celebration of 100 years of Girl Scouts selling cookies, we're excited to announce a commemorative Girl Scout S'mores™ cookie today, National S'mores Day.
Girl Scouts of Greater Chicago and Northwest Indiana will offer a s'mores-inspired crunchy graham sandwich cookie with creamy chocolate and marshmallowy filling. The last new Girl Scout Cookies®, including the gluten-free Toffee-tastic, were introduced in 2015.
"Some of my favorite Girl Scout memories took place outdoors, roasting S'mores at summer camp," said Nancy Wright, CEO of Girl Scouts of Greater Chicago and Northwest Indiana and a former Girl Scout. "This new cookie brings an exciting and delicious way for our customers to help our girls learn five important life skills: goal setting, decision making, money management, people skills and business ethics."
This s'mores-inspired cookie made with specialty ingredients was created with emerging consumer trends in mind. It contains no artificial flavors or colors, high fructose corn syrup, or hydrogenated or partially hydrogenated oils. This newly introduced cookie is the first of its kind for Girl Scouts. Cookies sold by Girl Scouts of Greater Chicago and Northwest Indiana are $5 per box.
Every penny of net proceeds earned from the sale of Girl Scout Cookies is reinvested into exceptional programming and activities for girls. At the troop level, girls manage the decision-making process for how to spend their troop cookie money and often reinvest it in their neighborhoods through service projects and learning experiences, including travel. Customers who purchase Girl Scout Cookies are not only getting a delicious treat—they are also investing in their communities and girls.
The tradition of making and enjoying s'mores in the outdoors was popularized by Girl Scouts as early as the 1920s. The organization was one of the first to publish the iconic recipe under the name "Some More" in a 1925 issue of Girl Scout Leader magazine and, then, as "somemores" in an official 1927 Girl Scout publication. The popular s'mores recipe is just one component of Girl Scouts' longstanding commitment to the outdoors, a cornerstone of the organization that plays a vital role in girls' leadership development.
According to the Girl Scout Research Institute (GSRI) More Than S'mores report, there is a clear connection between outdoor experiences and girls' understanding of their leadership potential. Girls who spend time outdoors through Girl Scouts eclipse their peers in environmental stewardship, more readily seek challenges, and are better problem solvers, all of which are traits needed for twenty-first-century leadership. When consumers purchase a box of Girl Scout S'mores cookies or any other variety of Girl Scout Cookies, they are investing in a girl's future and can feel good that their Girl Scout Cookie purchase powers amazing experiences for girls.
To learn more about Girl Scout Cookies, visit girlscoutcookies.org.
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