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The Language of Brands
by Amber | Thu 21 Feb 2019 | Culture
The concept of a 'brand' is often misunderstood. It's not uncommon to confuse the terms 'brand' and 'logo'. In fact, a brand is a way of signalling a set of values that could be important to the customer. Signals are communicated exclusively by language. How they are...
"Speak Proper English" and Resist Evolution.
by Amber | Tue 31 Jul 2018 | Culture
Change my mind. This isn't an easy discussion for someone whose first language is English. Over the last few weeks, I've shared some articles that focus on the "linguaphobia" of anglophone Western countries – where the first and predominant language is English. Of...
Learning in a New Culture: Episode 4
by Amber | Mon 23 Apr 2018 | Culture
In previous episodes in our culture series, we have broadly discussed language, technology and communication topics. For this episode, we wanted to explore language in more depth by venturing beyond lexical meaning and digging deeper into cultural paradigms. A...
Globalisation, Identity Crises and Good Countries
by Amber | Mon 11 Dec 2017 | Culture
Why do you live where you live? Or perhaps a better question would be, where do you feel like you're at home? And why? This week, across our social media, we explored a little of what 'home' is across the world. Historically, buildings are the...
by Amber | Fri 1 Dec 2017 | Culture
After spending most of the summer travelling around and training in central Europe, some of the most obvious cultural differences only become apparent upon coming home. As an athlete and a media manager, I am online virtually all day. If it's not for work-related...
Cooking, Festivity and Household Names
by Amber | Mon 20 Nov 2017 | Culture
Advertising across the UK is evolving in all kinds of directions. For the most part, in better directions. Advertising usually reflects the values of a market. When we take a closer looks at these values, it is possible to build a picture of what is needed or wanted...
The Word Gym
is a copywriting and creative translation specialist – a craft company working for major corporations and marcom agencies to produce effective, high-impact B2B and B2C copy that promotes brands and products across international markets.
Amber Maslen
Amber is Marketing & Media Manager at The Word Gym. She has also spent the last seven years training as a kayak slalom athlete. Her career highlights to date include racing on the GB team at the Under-23 world championships in Kraków, and the European Championships in Solkan, Slovenia. Amber's work and training take her around the world. As we brace ourselves for Brexit, she has decided to highlight the positive cross-cultural interchanges that characterise the world of international sport.
Is Technology Now Part of Language?
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