McDonald's to Roll Out McTV
By Annie Gasparro
Nov. 21, 2011 3:40 pm ET
Fast food and TV. For many people the two go together. Now, McDonald's Corp. is hoping customers will park themselves in front of McTv, its new in-store TV channel.
The TV channel, which McDonald's says is a multi-million dollar investment, is part of an effort to broaden its appeal beyond its core fast-food customers. It is meant to dovetail with the company's efforts to add fancier menu items and specialty coffees. The chain is also spending about $400 million in 2012 on remodeling U.S. locations. The remodeled restaurants often feature wooden tables, more modern decorating schemes, padded booth seats and free wi-fi.