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Online video viewing to reach 100 minutes a day in 2021, says Zenith
By newsroom on September 16, 2019 Latest, Marketing, Media
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith's Online Video Forecasts 2019 report, published on September 16. That's the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown […]
KIA launches all-new XCeed with primetime TV takeover
By newsroom on September 6, 2019 Advertising, Latest, Marketing
Kia celebrates its newest model, the All-New Kia XCeed, this week with a primetime TV takeover and a tongue-in-cheek new spot from creative agency Innocean Worldwide Berlin. The 60-second TVC urges fans to act fast as the XCeed 'won't be a secret for long'. It goes to air, simultaneously taking over 90% of commercial TV […]
Virgin Experience Days launch first TV campaign by Atomic London
Virgin Experience Days have released their first ever TV ad to launch their new 'Give them a great story to tell' campaign. The action packed 30 second spot was created by Atomic London and will run across TV channels including Discovery, Sky Atlantic and Food Network, as well as Digital and Social channels from Monday 2nd […]
Netflix gave a body to Italy's most iconic middle finger
La Casa de Papel tells the stories of modern-era Robin Hoods specialised in taking over symbols of financial power. To celebrate the launch of the third part of the show, Netflix did just the same. In fact, two days before the official launch Milan woke up to discover that the statue of a 15mt high, […]
Sky Media launches Sky Analytics – TV's new remote control for agencies and brands
By newsroom on July 4, 2019 Latest, Marketing, Media
From July 4, Sky Media will rollout Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first time. The release of the Sky Analytics online portal is the first phase on a roadmap to simplify execution and management of Sky's cross-platform […]
Consumers will spend 800 hours using mobile internet devices this year, says Zenith
By newsroom on June 10, 2019 Latest, Marketing, Media, Mobile
People around the world will spend an average of 800 hours using the mobile internet this year – that's equivalent to 33 days without sleep or pause, according to Zenith's Media Consumption Forecasts, published on June 10. By 2021 the total will rise to 930 hours, or 39 full days. This is the fifth edition of […]
McDonald's and Leo Burnett London Launch the Latest Instalment of the McCafé 'We Could' Campaign
By newsroom on May 14, 2019 Advertising, Latest, Marketing
McDonald's and Leo Burnett London have launched the latest instalment of the McCafé 'We Could' campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald's offering of 'Great tasting coffee, simple', positioning McCafé as the perfect solution for those people who just want a simple, great […]
Sky Atlantic teams with the British Army and the Night's Watch to launch Game of Thrones Season 8
By newsroom on April 11, 2019 Latest, Marketing, Media, PR
Members of the public visiting the Tower of London were treated to a jaw-dropping spectacle as the British Army's Coldstream Guards performed a rendition of the Game of Thrones theme tune as the 'Night's Watch' from the global TV phenomenon performed a unique military display. Emerging from the Bloody Tower at the Tower of London, […]
TVbeat helps underpin Sky Media's cross-platform capability
By newsroom on April 3, 2019 Latest, Marketing, Media
After a successful proof of concept last year, Sky Media and TVbeat, have agreed a long-term partnership, to streamline all TV ad data. This will allow Sky Media to report and forecast aggregated cross platform inventory as well as optimise and enhance the planning and ad serving process seamlessly in one solution. "TVbeat has impressed us […]
European TV Industry Calls for Urgent Change to Advertising Metrics
By newsroom on March 20, 2019 Latest, Marketing, Media
New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat's latest report – 'Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry' […]
Lewis Hamilton races drones in Vodafone 5G campaign
Birds Eye And ICELAND Team Up To Find The New Captain Birds Eye