People are willing to pay for online news content
by Tony Poulos | Nov 24, 2009 | Blog | 0 comments
If anyone doubted my previous blog regarding Rupert Murdoch's claim that people would be willing to pay for online news content, the New York Times reports the following.
Americans, it turns out, are willing to pay for their online news, but less so than people in many other Western countries, according to a new study by the Boston Consulting Group.
Among regular Internet users in the United States, 48 percent said in the survey, conducted in October, that they would pay to read news online, including on mobile devices. That result tied with Britain for the lowest figure among nine countries where Boston Consulting commissioned surveys. In several Western European countries, more than 60 percent said they would pay.
When asked how much they would pay, Americans averaged just $3 a month, tied with Australia for the lowest figure — and less than half the $7 average for Italians. The other countries included in the study were Germany, France, Spain, Norway and Finland. Read the full story here.
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