Micro & Macro Marketing
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Periodicity four-monthly
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Micro & Macro Marketing is directed to operators, researchers, scholars and all those feeling the need to deepen the reflection on contents and marketing problems, on consumptions, communication and market research. The review can be considered a tool for updating and widening research on such topics. The journal promotes interdisciplinary comparison (with marketing, psychology, sociology, statistics) paying special attention to some relevant problems that marketers are facing. Further, Micro & Macro Marketing promotes a constant exchange between business reality and scientific research. The latest issues have been dealing with information and communication technologies, international marketing trends, creativity and innovation, non-conventional marketing, market research, competitiveness, luxury, made in Italy, critical consumption, market measurement and tourism marketing. Every issue includes the analysis of important cases, and an "Osservatorio" ("Observatory") on consumption and markets.
Editor in chief Giuseppe Bertoli (Università di Brescia, Italy) Co-Editor in chief Simone Guercini (Università di Firenze) Editorial board Vanni Codeluppi (IULM Milano), Guido Cristini (Università di Parma), Renato Fiocca (Università Cattolica, Milano), Guendalina Graffigna (Università Cattolica, Milano), Edoardo Lozza (Università Cattolica, Milano), Margherita Pagani (Skema Business School, Paris), Francesca Setiffi (Università di Padova), Tiziano Vescovi (Università Ca' Foscari, Venezia), Donata Vianelli (Università di Trieste) Assistant Editor Eraldo Olivetta (Università di Torino) Scientific advisory board Gaetano Aiello (Università degli Studi di Firenze, Italy), Jean-Claude Andreani (ESCP-Europe, France), Michela Balconi (Università Cattolica del Sacro Cuore di Milano, Italy), Claudio Barbaranelli (Università di Roma1), Frank Bradley (University College Dublin, Ireland), Albino Claudio Bosio (Università Cattolica del Sacro Cuore, Italy), Bruno Busacca (Università Bocconi, Italy), Francesca Cabiddu (Università di Cagliari, Italy), Elena Cedrola (Università degli Studi di Macerata, Italy), Michele Costabile (Luiss, Roma), Bernard Cova (Business School Marseille/Bordeaux, France), Augusto D'Amico (Università di Messina, Italy), Daniele Fornari (Università Cattolica del Sacro Cuore di Piacenza, Italy), Carlo Maria Gallucci (ESADE, Spain), Gianluigi Guido (Università del Salento, Italy), Antonella Larocca (Rennes Business School, France), Vittoria Marino (Università del Sannio, Italy), Alberto Mattiacci (Sapienza Università di Roma, Italy), Maria Rosaria Napolitano (Università del Sannio, Italy), Alberto Pastore (Sapienza Università di Roma, Italy), James Reardon (University of Northern Colorado, US), Riccardo Resciniti (Università degli Studi del Sannio, Italy), Giuseppe Riva (Università Cattolica del Sacro Cuore di Milano, Italy), Vincenzo Russo (IULM, Italy), Roberta Sebastiani (Università Cattolica del Sacro Cuore, Italy), Alfonso Siano (Univerità degli Studi di Salerno, Italy), Irena Vida (University of Ljubljana, Slovenia), Luca M. Visconti (Università della Svizzera Italiana, Switzerland), Lorenzo Zanni (Università di Siena, Italy), Fabrizio Zerbini (ESCP Europe, France).
Articles. Please, see our submission guidelines.
Contact Eraldo Olivetta, Dipartimento di Scienze economico-aziendali e matematico-statistiche, Università di Torino, eraldo.olivetta@unito.it
Rights and authorizations. Authors having a contribution accepted for publication must fill and sign this letter of authorization. The letter must be returned to the Journal. If the letter is not returned, the contribution may be precluded its being published.
Policies regarding re-use of articles can be found also on Sherpa/Romeo.
Il Mulino adopts and promotes specific guidelines about publishing ethics.
The journal is indexed by Scopus Bibliographic Database, RePEc, ERIH Plus, JournalSeek, Essper, Catalogo italiano dei periodici (ACNP), Google Scholar, Primo Central (ex Libris), EDS (EBSCO); AIDEA.
CFP: CONSUMER IDEOLOGIES IN TIME OF UNCERTAINTY
The last few years have witnessed a number of unexpected events which dramatically changed the rule of the game across many industries. For example, the spread of multiple COVID-19 pandemic outbreaks challenged worldwide economies, requiring prompt governmental interventions to sustain national economies.
• Expressions of interest and abstract – Oct. 31, 2022
• Initial screening of abstracts and informing of those selected to proceed – Nov. 15, 2022
• Deadline for submission of full paper – March 10, 2023
• Publication: December 2023
CFP: Marketing for Start-Up
Innovative high-tech start-ups, born from research-based knowledge and young talents' creative ideas, are frequently exposed to the risk of not taking off as fully fledged companies. In fact, they might lack the culture and skills needed to look beyond technology, towards the commercialization of new products and services. Indeed, the transition from the phase of research (more technology-focused) to the market, during which the ability of these new entrepreneurial projects to survive is rather limited, is particularly challenging. Expressions of interest and abstract – 10/12/2022. Deadline for submission of full paper – 01/05/2023. Read all
CFP: Generation Z: Behaviors, Values, Attitudes, Intentions and New Consumption Styles
This special issue welcomes theoretical, empirical, experimental, and case study research contributions from a marketing perspective on consumer behavior of Generation Z. The special issue of Micro & Macro Marketing is addressed explicitly to the analysis of the purchasing and consumption behavior of Generation Z.
Publisher's Ethics
Il Mulino adopts and promotes specific guidelines about publishing ethics. Our ethic statements are based on COPE's Best Practice Guidelines for Journal Editors.