»Adaptly
Accenture Interactive To Acquire Adaptly; Wider Adoption For IAB Measurement SDK
Here's today's AdExchanger.com news round-up… Want it by email? Sign up here. Adapting Accenture Interactive will acquire Adaptly, an ad tech and programmatic services company. Terms of the deal were not disclosed, but Adaptly has 150 employees and has raised $13 million in funding. Adaptly should help Accenture Interactive "enable workflow, improve quality assurance and really... Continue reading »
by AdExchanger	// December 13th, 2018 //
Refinery29 Finds Subtitles Drive Video Completions On Facebook, But Trailers Get Views
There are two ingredients in Refinery29's recipe for success with Facebook video: subtitles and trailers. The digital fashion and lifestyle publisher made the discovery with native ad platform Adaptly while studying how to make long-form and autoplay video content resonate with audiences on Facebook. Refinery29 focused on Facebook video since the social platform is a solid source... Continue reading »
by Kelly Liyakasa	// November 17th, 2015 //
Publishers Vs. Technology: Where Should The Burden Of Standardization Fall?
"The Sell Sider" is a column written for the sell side of the digital media community. Today's column is written by Nikhil Sethi, co-founder and CEO at Adaptly. The multitude and impossible size of the Internet has led the ad tech industry to focus on scale and efficiency by pushing standardization upon publishers. By enforcing... Continue reading »
by AdExchanger	// February 6th, 2015 //
How Refinery29 Finds And Sells To Millennial Women
Refinery29 started out as a fashion blog, but it's since expanded its vision: It plans to be the go-to source for millennials on the subjects of beauty, travel and points of view on subjects ranging from dieting to news coming from Ferguson, Mo. It's also a high-growth company. The digital publication has 15 million monthly uniques, according... Continue reading »
by Sarah Sluis	// August 26th, 2014 //
Should We Still Call It Social?
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Nikhil Sethi, CEO at Adaptly. What is social and what isn't? Ultimately, when we say "social," we refer to platforms with an associated network of people that allows for ideas... Continue reading »
by AdExchanger	// January 15th, 2014 //
For Adaptly, Pressing 'Go' On Facebook And Twitter APIs Is Not The Same Thing
Adaptly is one of a handful of ad-tech companies serving as a preferred partner to both Facebook and Twitter, but it doesn't see its induction into the latter's API program as an extension. Although Twitter's strategy has similarities to what Facebook did last year -- including a retargeting exchange -- Adaptly CEO Nikhil Sethi noted... Continue reading »
by David Kaplan	// October 2nd, 2013 //
An Agency And Ad Tech Lesson In Mutualism
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Paul Turner, head of international at Adaptly. For a long time it's felt as though the traditional digital agency and ad-tech vendor model has been strained. The major driving force... Continue reading »
by AdExchanger	// September 19th, 2013 //
Facebook Adds Adaptly To Strategic PMD Program
Adaptly, a company that aims to assist brands in increasing and understanding their "engagement" across social media, may now have greater ability to help its clients: The company is the 13th to be awarded Facebook's Strategic Preferred Marketing Developer title for the social net's exchange. For Adaptly, being given the keys to the Facebook Exchange is... Continue reading »
by David Kaplan	// April 2nd, 2013 //
How Social Is Breaking Old Agency Models
"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Paul Turner, General Manager of EMEA, Adaptly. The social ecosystem is waging change on traditional powerbases within the industry. Not only has power shifted back to the publisher (the... Continue reading »
Adaptly's Sethi: Agencies Need Social Media, But It's Not Clear Social Media Needs Agencies
This summer has shown that social media is maturing as a marketing and advertising vehicle. We have seen the unveiling of the Facebook Exchange – while Twitter, LinkedIn and Tumblr have made steps to refine their revenue models. In addition, there have been two high profile acquisitions. And companies that help marketers navigate social media... Continue reading »
by David Kaplan	// July 19th, 2012 //