Emily Powers Promoted to Executive Vice President and Head of BritBox North America
New York, NY – Seasoned corporate strategist and business executive Emily Powers has been promoted to Executive Vice President and Head of BritBox, spearheading the business for North America. Powers brings to the position a wealth of knowledge and a vast array of experience.
As Executive Vice President and Head of BritBox North America, she will continue to lead on all commercial relationships, distribution partnerships, performance marketing, and customer retention, as well as evaluate, foster, and deliver strong business development opportunities. Powers now adds editorial and creative to her purview – working closely with the team to bring the best of British television to BritBox. Currently, she is also overseeing much of the business operations for the launch of BritBox in Australia.
"Emily is an essential part of the BritBox team who has been instrumental to BritBox's early development, followed by rapid growth and significant successes since launch." said Rebecca Glashow, President BBC Studios – Americas. "This promotion is well-deserved, and I anticipate BritBox will continue to soar under Emily's leadership."
"Emily is one of the core team that developed and launched BritBox in North America and has played a large part in BritBox's ongoing success over the last four years. Her strategic vision and extensive experience in video-on-demand make her a natural choice for the role and I look forward to continuing to work closely with her as she leads BritBox into an exciting new era," said Martin Goswami, Group Strategic Partnership and Distribution Director at ITV
"I look forward to guiding the growth of BritBox in North America. Over the past five years I have had the privilege of being part of the senior team that has transformed BritBox from an initial concept to a hit service with more than 1.5 million subscribers, which in turn has laid the foundation for global expansion. In this new role, I will look for innovative ways to continue fostering the service's success," said Powers.
Previously, as SVP and Commercial Head, and a member of the original team who developed and launched BritBox, Powers was responsible for writing the initial business plan, negotiating and executing the joint-venture relationship between BBC and ITV, and directing the service launch in the U.S. & Canada.
Powers joined BBC Studios (then BBC Worldwide) in 2012 as Director, Strategy and was later promoted to VP, Strategy & Business Development. In this role, Powers worked to support all BBC Studios' businesses in a strategic capacity, including program sales, digital distribution, BBC.com, Los Angeles productions, and provided strategic deal support and analysis for the spin-off of BBC AMERICA into a joint-venture with AMC Networks. Prior to her tenure with the BBC Studios, Powers was Director of Business Development in NBCUniversal's Digital Distribution group.
BritBox is available for $6.99 per month—after an introductory free trial period—on Roku®, Amazon Fire TV stick, Apple TV 4th Gen, Samsung, LG and all iOS and Android devices, AirPlay, Chromecast, and online at https://www.britbox.com/us/. BritBox is also available on Amazon Channels for Prime members and on Apple TV Channels on supported devices.
About BritBox
BritBox is a digital video subscription service offering the largest collection of British TV in the U.S. and Canada. Created by two British content powerhouses—BBC Studios, the subsidiary arm of the BBC, and ITV, the UK's biggest commercial broadcaster—the service features iconic favorites, exclusive premieres, and current series and soaps—most available within 24 hours after their UK premiere. BritBox also offers expert curation and playlists that enable fans to easily find programs they know and discover new favorites via the web, mobile, tablet and connected TVs.
Deborah Schonfeld
Deborah.schonfeld@bbc.com