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ID&T Decides to Take On Disney with Tomorrowland
January 8, 2015 by Grant Austin
On May 22nd, Disney will be putting out a movie titled, Tomorrowland that features George Clooney and Hugh Laurie. ID&T is challenging The Walt Disney Company over the title of the movie in the Netherlands, Luxembourg and Belgium. This is because that is where ID&T holds a trademark of the name since 2005. This comes not as a surprise as when they tried bringing Tomorrowland to the United States, Disney forced them to change their name which is how TomorrowWorld was born. According to trademark attorney Sharon Daboul:
Trademark rights are territorial, which means that rights are limited to the country or territory in which the trademark has been applied for and registered. Disney has a trademark registration in the USA for the term Tomorrowland, dating back to 1970. With this registration, it was successfully able to prevent the music festival from calling itself Tomorrowland when it launched in the USA. However, the music festival has the rights to the term in Belgium, the Netherlands and Luxembourg and has prevented Disney from using the name in these countries.Rebranding is a costly and inconvenient exercise, and there may be a commercial resolution to this conflict whereby both parties agree to co-exist with each other. Is there room for a Tomorrowland Disney film and a Tomorrowland music festival to exist together in the same market? This is a question for the parties to consider.
This is hilarious to us as Disney stopped Tomorrowland from the United States. Disney is trying to stop Deadmau5. Why can't everyone get along? Fight for it on Google search results fairly! Sadly, people can't do that.
Filed Under: Festivals Tagged With: Disney, ID&T, Tomorrowland