Trademark Disciplinary
Honorary Titles
Key of Friendship
Scientific and Cultural Observatory
Mission and Members
Generational Transition
Collective Brand
The Scientific and Cultural Observatory as a metronome for the strategic direction
of the Italian Historic Companies Association, a network of more than a century-old brands.
A think tank
to give value to the Association's background and experience and to promote the knowledge of its cultural dynamics.
One of the tasks of the Observatory is to stimulate the research and the cultural activities that tend to gravitate around the Italian ultra-centenary brands, as a natural expression of their individual history and identity. In the cultural sphere, that also means studying and preserving the consolidated identities of the members of the Association, by applying and communicating the terms and the spirit of the Code of Conduct and the Regulations on the Use of the Collective Brand.
According to these guidelines, the Observatory is free to think and act without restrictions, in accordance with the purposes of the Association. It can count on "fertile thought", on a cloud communication platform, and on the personal experience of its members and collaborators to aggregate human resources, pursue cultural aims and serve the interests of the individual members of the Association that want to be proactive actors in a context where vitality, knowledge, and culture are the core engines of successful companies.
Prof. Claudio Baccarani
Professor of Economics and Corporate Governance, University of Verona
Honorary members:
Prof. Giulia Ceriani
President of Baba Consulting - Milan
Professor of Advertising and
Integrated Communication Strategies, University of Siena.
Prof. Franco Cesaro
Cesaro & Associati.
Professor of Psychology and Educational Psychology, University of Milan
Department of Biomedical Sciences.
Dott. Massimo Dutto
Communications Manager - Bureau Veritas (Italian branch)
Managing Director - Cepas
Prof. Daniele Pitteri
Professor of Cultural Marketing, University of Siena.
Director of the Museum of Santa Maria della Scala, Siena.
Dr. Jacopo Sodi
Notary in Florence
Phd in Business Law - Bocconi University
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