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Duck Tape – Looking for a Digital Agency
May 25, 2017 /in Case Studies /by Mark Sneider
This is a story about Duck Tape and their effort to dial up their digital marketing initiatives. They liked their long-term agency, but they needed something more.
Situation/Background
Shurtech, the parent company of Duck brand tape, was in need of finding a new digital marketing agency to support their Duck brand business. Duck's previous agency had serviced their account for a good number of years, but the brand team felt that they weren't doing a great job keeping them ahead of the digital and social curve. Duck had a huge number of followers, but little was being done to capitalize on the brand fans' enthusiasm. They felt a change was in order.
Search Requirements
Duck was looking for an independent agency that either focused exclusively on digital with a full understanding of what it meant to integrate their digital and social activity into the balance of the brand's plans – or a full service agency that had a very solid bench in the digital and social space.
Agency Selection
RSW/AgencySearch reviewed the credentials of both digital-only and full service agencies, carrying them through a rigorous RFI process to assess the degree to which they had dealt with issues similar to those facing Duck. 15 agencies were initially interviewed. 7 were ultimately presented with the RFI with 4 of the 7 presenting at Duck's headquarters. Brunner (a full service agency) was ultimately selected to represent the Duck brand.
https://rswagencysearch.com/wp-content/uploads/2017/05/sm-logo-ducktape.jpg 48 150 Mark Sneider https://rswagencysearch.com/wp-content/uploads/2022/01/RSWAgencySearch-11-10-21-2.png Mark Sneider2017-05-25 19:10:582022-04-11 15:01:33Duck Tape – Looking for a Digital Agency
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