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BEING JEAN PAUL GAULTIER
By Vogue 2 April 2002
** JEAN PAUL GAULTIER ** does not only provide fashion magic for the elite who can afford his famously eccentric, headline-grabbing clothes. The show-stopping Frenchman has opened a new, interactive exhibition that will allow visitors to dress up in his designs and perform in a simulated fashion show. As part of Singapore's annual fashion festival, the show in Singapore's Asian Civilizations Museum marks a new expansion drive for Gaultier in Asia, which already contributes one third of the brand's retail turnover of £363 million, to be followed up by store openings in Singapore, Hong Kong and Taipei. Wannabe models will be dressed in white gowns before walking through various Gaultier-inspired rooms from which they choose accessories made of paper, cardboard and cloth, including neon-coloured false lips. They will then be channelled on to a catwalk to pose before a photographer who will superimpose their face on to the image of their chosen Gaultier outfit. The exhibition debuted in Tokyo last year and will run for three weeks in Singapore before transferring to Paris - and organisers insist it is not merely a commercial venture. It's something much more creative. "A garment is a state of mind. It is the screen for a nice surprise," the show's curator, Jean-Louis Froment, told Reuters. "This is a creation by Jean Paul Gaultier for a museum, a reflection on the artistic spirit of a fashion designer more than that for a fashion show. This is not a fashion showcase." (April 2 2002, AM)
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