Marvel Stadium: How Disney plan on creating a unique, experiential destination
Having a logo splashed across a stadium is no longer the driving force for brands to be involved in naming rights sponsorships of sports and entertainment venues. So the question is, what is the value in naming rights sponsorships of stadiums?
The Business Of Sports
Today, sports teams and their leagues are big businesses. The National Football League brought in $13B in revenue in 2015/2016 and was followed by Major League Baseball with $9.5B, the English Premier League with $5.3B, and the National Basketball Association with $4.8B. In 2016, the most valuable sports franchise was the Dallas Cowboys, valued at $4B.
MONEY IN SPORT
Esports industry to reach $1.1B global revenue in 2019
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Money In Sport: Perth Agenda Released
ICC T20 World Cup 2020 – Keynote Presentation
Tourism Western Australia Managing Director joins Money In Sport: Perth
Fremantle CEO joins Money In Sport: Perth
Money In Sport heads to Perth during city's biggest sporting week
I've invented a new word: SponsTech
Revolutionary Visionbody 'PowerSuit' available in Australia
Philanthropy – A new revenue stream for Australian sport
Diversification of Revenue Streams
Money In Sport Networking Lounge Presented by Telstra & Akamai