Coke hangs massive upside-down billboard in Kings Cross
Upside-down but right side up.
If you're cruising about Sydney's Kings Cross in the coming weeks and see a billboard hanging the wrong way up, refrain from the Mr Squiggle act.
Because no matter how many times you assert that it's "upside-down, upside-down", that's how it's supposed to be.
The folk from Coke have hung a massive sign up right next to the iconic glittering billboard, with the logo facing the wrong way.
(Supplied)
It's one of the biggest commitments to a pun we've seen outside of a dad joke, with the sign marking 80 years of Coca-Cola being… Down Under.
Geddit?
Because the Yanks call Australia Down Under, ya know?
And "down under" sounds like upside-down, yeah?
(Focus Features)
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The sign went up on Monday, to commemorate the opening of the Coca-Cola factory in Waterloo, Sydney in 1938.
The factory was a team of just 10 staff, with four delivery trucks.
Now, Coke is still made in Australia, at Coca-Cola Amatil's Northmead factory.
As well as bottling a whoooole bunch of soft drinks, the factory is responsible for some sweet, sweet industrial footage which is pretty hypnotic to watch:
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And now that we've given you a dad joke, mentioned an iconic commercial urban landmark, a nostalgic reference to a beloved Australian kids' TV show and mesmerising machinery video, we think we better just leave it there.
Honestly, we don't think we'll be able to tick any more of the classic jaunty-Aussie-internet-story boxes if we tried.
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