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Exterion Media Ireland has announced the launch of a new digital Out-of-Home network under the brand name dX
The dX network will comprise of large-scale LED screens across a number of high-profile shopping malls. The screens are the latest generation LED product delivering high quality and high definition. The first of the dX screens to go live in Dundrum Town Centre (southern Dublin). The dX Network will deliver real impact to premium audiences.
The latest IPA database survey echoes that the most successful brands are using Out-of-Home (OOH) and, on average, they're investing 13% of their media budget on this. Retail brands in particular are one of the biggest OOH buyers.
Our Netherlands network is now more impactful than ever!
We have been rolling out digital screens across central stations and shopping centres in The Netherlands and can now proudly say we host more than 1,000 screens! With this number, we reach no less than 4.2 million consumers with 41.6 million impressions per week!
Exterion Media Netherlands launches first programmatic Digital Out-Of-Home campaign with Landal GreenParks
Exterion Media Netherlands now offers the option to book programmatic Digital Out-of-Home (DOOH) campaigns, via Broadsign (SSP) and Platform 161 (DSP). Landal GreenParks, the biggest European network of holiday villages, was the launch partner.
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