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Comscore, Inc. Reveals its Newest Strategic Partnership with Discovery, Inc.
byR-Berumen28 - Wednesday, October 30, 2019 0 Comments
(New York City, NY) Discovery's business partnerships are considered to be, innovative. In fact, the business partnership with Group Nine Media, is technically with the BBC. The latter; is a business partnership that develops digital media content, and, social media content. The objective is the creation of content that, is centered on landmark natural history. A second good example of Discovery's business partnerships is, the current content alliance with the PGA Tour. Additionally; the alliance is considered to be strategic in nature, and, it has an objective. The objective is the creation of the international home, for professional golf. Overall and through all of its business partnerships, Discovery, Inc., attempts to be the creator of entertainment that is based on real life. Therefore; it is said that Discovery's video content successfully inspires, informs and entertains. Recently, Comscore, Inc. announced that, it is familiar with Discovery's business partnerships. Additionally, that it has its own business partnership with, Discovery, Inc. Specifically, the aforementioned business revealed that, it has signed a strategic partnership with Discovery, Inc. The latter, is made up of several multiple year strategic agreements. The purpose; is the use of Comscore's audience measurement tools, and, consumer insights tools.
The consumer insights tools and audience measurement tools that, belong to Comscore, Inc., are part of Comscore's next generation video measurement platform. The latter, can collect data across the data categories; measurement, targeting and segmentation. However and returning to, Discovery, Inc., the aforementioned business creates thousands of hours of video content every year. In fact; the approximated amount is 8,000 hours of video content, or, original programming. In turn; these 8,000 hours of video content are made available in 220 countries around the world, and, are available in 50 foreign languages. Additionally, the 8,000 hours of video content are seen by viewers, on cable television. Discovery's portfolio of cable television channels is made up of the following; the Discovery Channel, HGTV, the Food Network, TLC, Investigation Discovery, the Travel Channel, Motor Trend, Animal Planet, the Science Channel and OWN.
Returning to, the several multiple-year strategic agreements, the aforementioned extend the existing business partnership. Additionally, it calls for an advanced integration of Comscore's suite of products. The integration is onto Discovery's platforms. The latter, is another way of saying, digital media. The suite of products includes; Comscore's T.V. Essentials (T.V.E.), and, Comscore's Campaign Ratings (C.C.R.). Comscore's T.V.E. is primarily used for advanced advertising. Meanwhile, Comscore's C.C.R. is primarily used for an advertisement campaign that, runs across several digital media channels. The extension of the business partnership, is also, a renewal of existing contracts. The contracts that were renewed are Comscore's On-demand Essentials (O.D.E.), Comscore's Digital Audience Tools and Comscore's Extended T.V.
Discovery, Inc. (NASDAQ: DISC.A, DISC.B and DISCK) did release a press statement. Keith Kazerman is the Executive Vice President of Digital Sales, Advanced Advertising and Research at Discovery, Inc. Through a press statement, Mr. Kazerman said the following. "Discovery is committed to changing the current measurement paradigm in order to more accurately and efficiently capture video consumption across multiple platforms. As we accelerate our focus on providing consumers with the most compelling digital video and direct-to-consumer experiences, our agreements with Comscore underscore our commitment to innovating with a variety of partners to better capture cross-platform viewing and build new currency alternatives that can give advertisers and marketers the most complete, accurate and efficient measurement." Keith Kazerman also said. "Comscore has shown an ability to listen to their partners, develop new technologies, and bring new thinking and new energy to what is the weakest link in today's industry value chain. We look forward to our continued work with Comscore and supporting new ways to create the measurement platforms of the future."
To end, Comscore, Inc. (NASDAQ: SCOR) provides an invaluable entertainment service. This business to business service is perfect for the planning, the transacting and the evaluation of contemporary media. The data is extracted from digital, linear TV, over the top and theatrical audience intelligence. After this point, it is able to provide advanced audience insights. Comscore, Inc. did release a press statement. Carol Hinnant is the Executive Vice President of National Services at Comscore, Inc. Through a press statement, Ms./Mrs. Hinnant said the following. "Discovery is both a leading media firm and a valued client. We are delighted to be working with Discovery to transform what it means to provide the most complete and trusted set of tools, data and analytics in an increasingly cross-platform world." Carol Hinnant also said. "As Discovery continues to align their strategic approach—particularly with advanced audiences—we believe we have an advantage with our advanced audience and addressable currency that will help Discovery capitalize on their strategic initiatives." As previously stated, Comscore, Inc. recently announced that, it is familiar with Discovery's business partnerships. Additionally, that it has its own business partnership with, Discovery, Inc. Specifically, the aforementioned business revealed that, it has signed a strategic partnership with Discovery, Inc. The latter, is made up of several multiple year strategic agreements. Lastly and the purpose; is the use of Comscore's audience measurement tools, and, consumer insights tools.