MARCEL & MIKAELA:
NEW ALL-TIME GREATEST AT ATOMIC
ALPINE MAR 16, 2017
What a winter. Temperatures well below zero, a vast blanket of snow over months and countless Redster hours of glory: The most successful ski brand at the World Championships in St. Moritz and in the end probably well over 60 top three rankings. Historical: As with Marcel Hirscher and Mikaela Shiffrin two new Atomic all-time heroes are on the everlasting leaderboard of the biggest names in the sport of skiing.
The Atomic athletes brought home 688 kilos of lead crystal from the World Cup finals in the last two decades alone. Marcel Hirscher is responsible for 136 of them and will receive 12 kilograms in Aspen for the sixth time as well as his seventh and eighth "8-kilogram-glass-beakers". And to make the marvel of the outstanding performance transparent: there's only Annemarie Moser-Pröll among the Atomic legends, who owns an even larger collection of Globes: 152 kilos of lead crystal (6/10). Annemarie is also the only one who outperformed Mikaela Shiffrin in terms of World Cup victories up to their 22nd birthdays - in this statistic it's 41 vs. 31 for the skiing sportswoman of the century.
ATOMIC STAR PARADE – COLLECTING THE GREATEST BENEATH THE BEST STAR
The historically strong racing DNA of Atomic, the most successful ski brand on earth, headquartered in Altenmarkt, leaves a particularly strong impression: Of the last 20 Big Crystal Globes the Atomic stars among the men have won an incredible 18! Many of the best athletes in the sport of skiing have either placed their bets on Atomic during the entire World Cup career (like Benni Raich) or at least raced during their most successful era with equipment made in Altenmarkt. Asking for some names? To remember the historical star lineup in excerpts without raising claims to completeness: Marcel Hirscher joined the Redster power crew as a 19-year-old in 2008. The team also included Aksel Lund Svindal, who won both Overall World Cups and three World Championships with Atomic and Carlo Janka, Olympic Champion, World Champion, Overall World Cup winner thanks to Redster support.
The preceding era was also unprecedented with Stephan Eberharter who became Olympic champion after 1997/98 on Atomic, as well as Lasse Kjus, who was also three times World Champion (Stephan Eberharter once won World Cup gold). And last but not least, Hermann Maier, who celebrated all four Olympics and six World Cup medals, all 14 Crystal Globes and 53 of his 54 World Cup victories on Atomic. Benni Raich's career score with 4 Olympic medals, 10 World Championship medals, Overall World Cup victory and eight Small Globes in Giant Slalom, Slalom and Combination especially shines under the Atomic star.
It's logical that the heroes of the past decades had also placed their bets on Atomic during the crucial phases of their careers - Marc Girardelli up until 1988/89 (three Overall World Cup victories, two World Championship titles), Markus Wasmeier (from 1991/92, two times Olympic gold) or even triple World Champion Rudi Nierlich. It's also logical that the ladies of the Atomic team had a great historic performance - Downhill World Cup winner Michaela Figini, the two-time World Champion Ulrike Maier or Marlies Schild (World Championship Gold 2011, three times Olympic silver, 37 World Cup victories, five World Cups in disciplines).
With the huge winners of this winter, Mikaela Shiffrin with Marcel Hirscher, Atomic has already brought the next super stars to the sphere of the all-time greatest of skiing history. They were also the ones who ensured that Redster Red became fashionable at the World Championships in St. Moritz on the occasion of the first public appearance of the new Atomic Redster G9. Atomic Race Manager Christian Höflehner and his team were not only pleased with the unofficial rating of ski brands (3 times gold, 5 times silver, 4 times bronze), but also with the highest number of medals. The duo M & M (Mikaela & Marcel) is also the epitome of reliability in the World Cup. Of the 193 World Cup victories in the Redster era, the two Atomic super stars are responsible for 75 of them. There can be more in the future.