Tag Archives | newsletter marketing
The Truth About Newsletter Marketing
By Shaun Buck in Retention & Referrals, Newsletter Marketing, Why Direct Mail, Marketing
Newsletter Marketing: What Works, What Doesn't Work and, How to Get the Best ROI Have you ever wondered if newsletter marketing still works? In this age of social media campaigns, email marketing, and article marketing, will this technique still work to grow your business? The answer is absolutely, but just like all small-business marketing, only […]
Top 5 Newsletter Campaign Resolutions for 2017
By Marketing Department in Retention & Referrals, Pro Newsletter Marketing
Congratulations, you survived 2016! Now the new year is upon us, and you're thinking about your marketing budget. This budget doesn't increase often, so every dollar counts. All your efforts must make the maximum impact. And that includes your custom newsletter campaign. You love your newsletter. Since you started with The Newsletter Pro, your custom […]
Tent Washer's Direct Mail Converts Prospects
By Marketing Department in Our Clients' Success, Pro Newsletter Marketing
Teeco Solutions, out of St. Louis, Missouri, sells one major product: tent washing machines, which are sold to party and tent rental companies across the U.S. Not built for the purpose of washing the average camping tent, Teeco's smallest tent washing machine can wash up to 900 square feet of tent at a time, while […]
6 Reasons Email Newsletters Tank
By Marketing Department in Pro Newsletter Marketing, Why Direct Mail
My grandmother has a stack of handwritten letters from my grandfather that she's held on to for decades. Now that he's gone, she'll still takes them out from time to time to read and reminisce. Think about the last time you received a letter from someone you care about. How did it make you feel? […]
The Grateful 8 — Why You Need a Newsletter Now!
Here at The Newsletter Pro, we love newsletters. We think they're a seriously underutilized tool in the marketing world. We don't want you to miss out on this valuable resource, so we've rounded up eight reasons you need a newsletter now! Number 1 — Increase Customer Lifetime Value Did you know that you lose […]
A Chat With The Newsletter Pro's CEO, Shaun Buck
By Marketing Department in The Newsletter Pro Way, Straight Talk With Shaun 0
"Start, fail fast, and move on. Keep learning. You have to be willing to take risks and fail if you want to succeed." —Shaun Buck to aspiring entrepreneurs. With The Newsletter Pro's 5-year anniversary fresh on our minds, I sat down with our company's CEO, Shaun Buck, to reflect on what he's learned from standing at […]
Customer Referrals & Retention With Dan Kennedy
By Marketing Department in Brand + Business + B2B Strategy 0
In an interview with marketing guru Dan S. Kennedy, we spent an hour discussing customer referrals and retention strategies for both B2B as well as B2C and discovered that most businesses have campaigns and budgets for finding new customers, but only the most successful companies have campaigns and budgets for retaining their customers. According to […]
Direct Mail: What's in it for You?
By Marketing Department in Why Direct Mail 1
Every year, the United States Postal Service (USPS) processes and delivers 155.4 billion pieces of mail. Your direct mail piece should count among them! With its own museum (the Smithsonian Institution's National Postal Museum in Washington, DC) and a fully operational retail network larger than the combined forces of McDonald's, Starbucks, and Wal-Mart, the USPS is not […]
Make Cold Leads Hot for Your Business
If you aren't dating in 2015, consider yourself lucky. Since most of us live behind some kind of smart screen — hyper-connected and cloaked in vanity — it's easier than ever for singles to meet interesting and seemingly attractive people. But it's more difficult than ever to make authentic connections. An actual face-to-face date can […]
Do You Know the Real Secret to Sales Success?
By Marketing Department in Pro Newsletter Marketing, Brand + Business + B2B Strategy, Why Direct Mail 3
One of our largest new accounts is a personal injury law firm in New York. The relationship started with our shock and awe package, which captured the firm as a lead. But they weren't ready to buy. Next, we initiated a follow-up campaign that included our Weekend Reading e-blast, which was opened 80 percent of […]
The Subtle Change That Will Transform Your Monthly Newsletter Into a Monthly Member Retention Machine
By Marketing Department in Brand + Business + B2B Strategy, Guest Blogs 0
"Oh yes, I publish a newsletter for my members every month." That's one of the most beautiful things I can hear when I'm working with a new client. But all too often, my excitement turns to disappointment when I learn they are referring to an e-zine they publish via email each month. There's a place […]
Newsletter Creation Is Easy … When You're With a Company That Can Do It All
By Marketing Department in Pro Newsletter Marketing, Content + Design 1
With the popularity of the internet and email communications, many companies have worried that direct mail is either dead or dying. Fortunately, this is not the case. Approximately 79% of people between the ages of 55 and 64 are responsive to direct mail. But don't think that direct mail is limited to the baby boomers — […]