18-Year-Old TikTok Star Noen Eubanks Is The New Face Of Celine
The Internet star is the newest of Hedi Slimane's muses.
By Jonah Waterhouse
If YouTube stars Emma Chamberlain and the Dolan Twins being named Louis Vuitton ambassadors in 2019 proved anything, it's that fashion brands are beginning to firmly harness the power and influence of online celebrities.
In December, Celine became the latest high-fashion label to embrace a social media star in their campaigns—specifically, one who shot to fame on the viral video platform TikTok.
For their 'Portrait of a Teen Idol' campaign, the brand's creative director, Hedi Slimane, picked out none other than Noen Eubanks, an 18-year-old American TikTok star.
Photographed by Slimane—who lenses all of Celine's campaigns himself—Eubanks sported a cool, androgynous look for the shoot, wearing a striped crop-top, belted jeans, and a leather biker jacket (a Slimane signature).
As with the majority of TikTok stars, Eubanks' fame might be confusing to those who aren't familiar with the app, which involves users sharing three second to one-minute-long videos—many of which end up going viral.
Eubanks has racked up over 7.5 million followers on TikTok since he first made his account in 2018, and also counts over 2.2 million followers on his Instagram account.
His TikTok account features a mix of lipsync videos, comedic skits and confessional posts about his life, some of which have garnered over 20 million views.
The stories of how Slimane discovers his muses have become the stuff of fashion legend. He reportedly cast Dylan Brosnan (the son of actor Pierce Brosnan) in his Saint Laurent campaigns after spotting him on a Malibu beach in 2014.
He also formed a close friendship with Lady Gaga after shooting her The Fame Monster album cover in 2009—even picking her as the first person to wear his very first Celine handbag design in 2018.
Suffice to say, becoming a Celine muse makes you a hot commodity in the fashion industry, so expect to see plenty more of Noen Eubanks in the future.
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Celine,
Photography: Celine/Hedi Slimane.
undefined: Jonah Waterhouse