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St louis SEO Company How SEO Works
SEO is an abbreviation of Search Engine Optimization. It is the process of optimizing the content on a website in such a way as makes it possible for the website to be discovered by a search engine's organic search results.
SEO is a technical thing to do but, once done the right way it will earn a website free passive traffic that grows with time.
We, at Hampton's Legacy SEO provide the best digital marketing in St Louis Missouri. Before we get into the details of how search engine optimization works, we need to know how search engines work in the first place.
How Search Engines Work?
Search engines can be considered to be the libraries of the internet. While libraries store books in them, search engines store websites and present them to people according to their search.
When you go to a search engine and search for something it goes through all the webpages listed in its index and returns the most relevant results according to your search query. To do that, search engines use intricate computer programs known as algorithms.
The exact method an algorithm uses to identify websites matching to a search query is not known to anyone but there are somethings that can be reverse engineered to get an idea of how a search engine actually works.
There are a number of search engines out there like Bing, DuckDuckgo and many other but 92 percent of all the search traffic goes through Google. It makes Google the most used search engine and it will be a wise decision to get your website optimized for Google than other search engines. Though we can provide you SEO services for any search engine but investing your time and money in Google is a safe bet.
Now let's see how SEO works, as we know it.
​How Search Engine Optimization works?
Putting it in the simplest possible words, SEO works by making the search engine's algorithm believe that a specific website are the best result for the search query entered by the user.
This is because all the search engines are designed with the purpose to provide the searchers with results most relevant to their search.
The exact things to be done for SEO depends on the search engine you are optimizing a website for.
For example, if you want to increase the organic traffic for your website, you need to optimize it for Google's search algorithm and in case you want to get more views on your video you need to work according to YouTube's algorithm.
Since every search engine works on a different algorithm, it won't be possible to cover the SEO aspects of all search engines. We'll move forward with SEO for Google since it has way more traffic than all the other search engines combined.
Legend has it that Google uses as much as 200 factors to rank websites in search results. Some people even say that there are 10,000 factors contributing to that, but no one knows for sure.
We'll discuss some of the factors that contribute to a website being ranked by Google. These are the ones made public by Google, but they are not all of them.
Before we start discussing how google ranks websites one thing is to be made clear and that is: Google doesn't rank websites it ranks webpages.
Now, let's look into some of the factors that help rank your website in Google's search results.
Before Google can start ranking your website for a search result, it needs to be aware of its existence and crawling is the thing that makes your website visible to Google.
Google uses a number of ways to find out new webpages and crawling is one of the major methods. Crawling works by following links from known pages that lead to new undiscovered pages. The computer software used for crawling is known as spider.
For example, your homepage has a backlink on a page that is listed in Google's index. Google will find out your page from that backlink and might add it to their index.
Almost 63% of all the search traffic received by Google is from mobile devices and that percentage is increasing every year.
With that said, it is not a matter of surprise that Google announced in 2016 that they'll boost the ranking of mobile-friendly sites in their search results.
Google has shifted to mobile-first indexing since 2018. It means that the algorithm Google uses to rank websites gives more weightage to the mobile version of a website than it does to the desktop version.,
People tend to go back if the desktop version of a website opens on a mobile device and this is something Google does not like at all. Google wants to keep its users satisfied and if your website is not doing a job good enough to satisfy the visitors, your ranking will go down.
You can check the mobile-friendliness of your website using Google's mobile-friendliness assessment tool.
Page speed is one other factor used by Google to rank websites. It is the time taken by a webpage to load. If your page takes too long to load that means the visitor will go back and Google doesn't like dissatisfied customers. If you need to be in the good books of Google, your site must be a fast one.
You can use Google's Page Speed analysis tool to check your page's speed performance.
That is obviously not all, there is much more to the SEO game, we've not even started to discover the thing in its totality but that will give you an insight into how SEO works and what needs to be done for successfully optimizing a website/webpage for SEO. If you have any queries, email call or email us a message, and we'll get back to you as soon as possible.
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Hampton's Legacy SEO – The best SEO in St Louis Missouri
Hampton's Legacy SEO is a digital marketing agency based in St Louis Missouri. We specialize in providing all sorts of digital marketing solutions including SEO. Our competent team covers all aspects of on-page and off-page SEO to make sure you get the type of results that you expect. We proudly provide the best SEO in all of Missouri and you can count on us for it.
We, at Hampton's Legacy SEO, make it sure that your business's/company's/brand's website shows up on the first page of search results, mostly the first one. SEO is a dynamic science that is changing with time. We commit to ensuring that your page's SEO is always up to the date. We keep analyzing data from a number of sources to make sure that we are ahead of anyone else in the SEO scenario. You can read in it in detail in our free eBook. You can download it here.
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