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Image: A person holds a red iPhone product at a Apple store in Nanjing.
Apple reveals RED special edition iPhone 8 and 8 Plus
by dorene.g - Apr 10, 2018
Technology giant Apple today announced a special red version of its iPhone 8, iPhone 8 Plus phones and a red leather case for iPhone X.
The iPhone 8 and 8 Plus will have a red glass enclosure with a matching aluminium band and a black front, and will be available to order in certain countries and regions tomorrow and in in stores this Friday, April 13. Meanwhile, the iPhone X case is dubbed the Leather Folio, as its crafted from specially tanned and finished European leather.
Combating HIV/AIDS
The red versions of the phone are part of Apple's partnership with (RED), otherwise known as Product Red. The organization was founded in 2006 by U2's lead singer Bono and ONE Campaign activist Bobby Shriver and it licenses its name to other private companies to highlight efforts to combat HIV/AIDS in eight African countries: Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, and Zambia.
It won't be the first time that Apple has released a special (RED) edition of its existing products. It has released a number of (RED) iPods, iPads and cases, and last year it launched the first ever (RED) edition of the iPhone 7.
A portion of proceeds for all (RED) purchases go directly to Global Fund HIV/AIDS grants that provide testing, counselling, treatment and prevention programmes with a specific focus on eliminating transmission of the virus from mothers to their babies. Apple claims that since it has partnered with RED in 2006, it has donated more than $160m to the Global Fund, serving as the organization's largest corporate donor.
Latest iPhones
Apple had launched the iPhone 8, 8 Plus and iPhone X at the Steve Jobs Theater in the Apple Park campus on September 12, 2017, with the phones being released on November 3 2017. The iPhone 8 and 8 Plus came equipped with Retina HD displays, A11 Bionic chips and more advanced cameras than their predecessors. Apple said that it had designed the phones with augmented reality experiences in mind, while they were the first of the San Cupertino-based company's iPhones to incorporate wireless charging.
iPhone X meanwhile, adopted an OLED screen for the first time in iPhone history, came equipped with Face ID authentication and animated emojis called Animoji. Its price tag on launch was $999, making it the most expensive iPhone ever.
iPhone 8 and iPhone 8 Plus (PRODUCT) RED Special Edition will be available in 64GB and 256GB models starting at an Apple retail price of £699, while the (PRODUCT)RED iPhone X Leather Folio will be available from tomorrow for £99.
"Today's announcement is further evidence of Apple's leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006," said Deborah Dugan, (RED)'s CEO.
"The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies. We're honoured that Apple has dedicated its resources to our purpose, and can't wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition," she added.
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