TCF Financial Corporation Banks on Informatica for Real-Time Customer Analytics
Company Release - 3/24/2003 8:30 AM ET
Data Integration and Business Intelligence Software Help Leading Midwest Bank
Improve Marketing, Customer Service
REDWOOD CITY, Calif., March 24 /PRNewswire-FirstCall/ -- Informatica Corporation (Nasdaq: INFA), the leading provider of business analytics software, today announced that TCF Financial Corporation (NYSE: TCB) has successfully cut costs and improved customer service with Informatica's PowerCenter data integration platform and PowerAnalyzer business intelligence software. TCF uses Informatica software to fuel effective cross- and up-selling programs by integrating and delivering information to loan officers and marketing personnel across 400 branches in the Midwest.
"Our deployment of Informatica PowerCenter and PowerAnalyzer further advances our mission of becoming a one-stop shop for all our customers' financial-services needs," said Ted Ledman, director of information services at TCF. "Informatica helps us provide our marketing staffs with a complete and up-to-the-minute view of each customer so that we can provide the right services at the right time, to the right people."
Added Ledman, "We selected PowerAnalyzer over traditional BI tools particularly because of its ease of use for our end users with out-of-the-box dashboards, its tight integration with PowerCenter, very easy administration and maintenance, and the capability for broad deployment to a large number of users with an Internet-centric architecture."
"Analytics dashboards help companies like TCF to leverage critical customer information in real time to become increasingly customer centric, generate revenue and gain market share from much larger rivals -- a critical success factor in the financial services industry," said Sanjay Poonen, vice president of worldwide marketing at Informatica. "We applaud TCF's success in leveraging data integration and business intelligence to help improve business performance throughout the organization."
TCF uses Informatica to rank accounts in real time according to purchasing propensity. The process begins immediately after an account is opened at any TCF branch, and continues throughout the lifecycle of the account. Armed with this information, TCF relies on Informatica's analytics dashboards to provide valuable key performance indicators to track the effectiveness of their marketing campaigns. Informatica has enabled TCF to realize higher conversion rates on campaigns and improve customer service while significantly reducing IT training and maintenance costs.
Informatica Corporation is the leading provider of business analytics software that helps Global 2000 companies monitor and optimize the performance of key business operations across the enterprise. Using Informatica, companies can improve their operational efficiency, increase customer profitability and streamline supply chain operations. With more than 1,700 companies worldwide, Informatica provides organizations with business analytics products that span their end-to-end needs for data integration, data warehousing and business intelligence -- whichever best suits their requirements and resources. For more information, call 1-650-385-5000 (1-800-970-1179 in the U.S.), or visit the Informatica Web site at www.informatica.com.
NOTE: Informatica, PowerCenter and PowerAnalyzer are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.
SOURCE Informatica Corporation
/CONTACT: Samantha Moore of Informatica Corporation, +1-650-385-5259, or mobile, +1-650-996-3251, or [email protected]; or Stephanie Von Allmen of FitzGerald Communications, +1-650-264-1424, or mobile, +1-415-845-7387, or [email protected]/
/Web site: http://www.informatica.com /
(INFA TCB)
CO:  Informatica Corporation; TCF Financial Corporation
IN:  CPR STW FIN
SU:  LIC
RN-GF
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9426 03/24/2003 08:30 EST http://www.prnewswire.com