By Cynthia Measom
Logo Design Tips & Tricks
What are the Elements of Good Logo Design?
Logo Design Tips
How to Pick a Good Business Name
Characteristics of Logos
A business logo acts a means of non-verbal communication. When people see your business logo, they should immediately get a feel for what your business represents. Whether the communication is positive and effective is up to you. When designing and creating your business logo, make sure it leaves a clear impression of what your business represents.
Take time to research similar businesses in your industry. Look at their logos and decide if you want to blend in with the majority or stand out from the crowd.
Do Consider Your Business Name
Use your business name as a starting point when making your business logo. If your business name is "Top of the Mark Printing," choose a logo that ties in with the name. For example, you could position the words "Top of the Mark" horizontally, with a broad line beneath it. "Printing" could be written in a vertical fashion underneath the words "Top of the Mark" to form a "T" shape. A connection between your business name and the logo will help customers more readily identify with your brand.
Don't Ignore Feedback
As the designer of your own logo, it's hard to be objective. Ask for feedback from people you trust. Ask specific questions such as, "What does the logo bring to your mind?" or "What do you think the logo needs to make it a better representation of my business?" Never ignore the feedback. Instead, listen carefully and take other people's opinions into consideration.
Do Consider Logo Versatility
A logo should be versatile. Consider whether the logo will translate as well in black and white on letterhead as it does in color. To ensure the logo stands the test of time, avoid using trendy images that might lose their meaning in a couple of years. Classic, simple logos are more versatile and durable than trendy ones.
Don't Choose a Logo as Decoration
Even if you like the looks of a certain logo, don't choose it for decorative purposes only. Choose it because it best represents your brand and communicates your business' meaning.
Do Keep Colors Simple
The more colors you have in your logo, the more expensive it is to reproduce. In addition, some advertisers have production limitations, which means they can only accommodate certain color schemes. Keep logo colors to a maximum of three.
Don't Use a Photograph or Clip Art
Clip art doesn't work well as a business logo. It looks cheap and poorly designed. Photographs might look acceptable at a certain size, but when enlarged or reduced they might lose clarity. It is more effective to hand sketch the logo or hire a graphic artist.
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Based in Texas, Cynthia Measom has been writing various parenting, business and finance and education articles since 2011. Her articles have appeared on websites such as The Bump and Motley Fool. Measom received a Bachelor of Arts in English from the University of Texas at Austin.
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1 What Are the Benefits of a Company Logo?
2 How to Decide What Logo Design Layout You Need
3 What Is a Logo & Why Is It Used?
4 What Is a Company Logo?