Google Changes the Game… Just as We're Emerging from the Pandemic
by David G. Johnson | May 22, 2021 | Marketing Training Event, News, Small Business Marketing, Small Business Strategy
Digital marketing is always changing… this we know. But Google's latest massive algorithm update will begin rolling out in just a few weeks. Perhaps you've heard of it. It's called the Page Experience Update, and it involves the "core web...
Why You Need to Verify Your Domain on Facebook
by Paul Rose Jr | Feb 16, 2021 | Ads, Best Practices, Content Marketing, News, Privacy Concerns, Social Media
Recently, there's been a resurgence of attention paid to Facebook's Domain Verification procedures. Even though the option to implement the process was first introduced four years ago, reports say only approximately 3-10 percent of websites have taken advantage of it....
Why Google's New Algorithm is Better for Your Business
by Paul Rose Jr | Feb 2, 2021 | Best Practices, Content Creation, Content Marketing, Growth Marketing, News, Small Business Marketing, Voice Search
If you've seen the science-fiction cult classic Blade Runner, first released in 1982, you might remember the Voight-Kampf test scene. It begins with the admonition: "Reaction time is a factor in this, so please pay attention." It was used by the police and Blade...
A Season of Hope
by Paul Rose Jr | Dec 22, 2020 | Grow The Dream News, Holidays, News
Nothing this year has been normal or "business as usual". 12 months ago, we were excited to enter into 2020, predicting great things. And then COVID-19 hit, followed by the riots, looting, rebellion and then one of the most politically charged elections...
A Seismic Search Shift is Coming – Are You Prepared?
by Paul Rose Jr | Dec 8, 2020 | Best Practices, Content Marketing, Key Performance Indicators (KPI), News, Small Business Marketing, Small Business Strategy, Voice Search
One thing that's been on our radar since Grow the Dream was first launched as Epiphany Marketing more than 20 years ago has been search engines. Specifically, Google and its ever-changing algorithms. Despite the fact that Amazon and YouTube have become more prevalent...
How to Tell if Your Website Has Been Hacked
by Paul Rose Jr | Oct 6, 2020 | Best Practices, News, Privacy Concerns, WordPress
You're plugging along, growing the online portion of your business. It's not going as fast as you'd like – but then whose business is? Then one day it happens – a spike in traffic. And it continues for days – lots more traffic, but the same amount of...