Preview - Visual Communications Group
AVISA
Providing retained marketing services to a UK and global market leader in aviation consultancy, training and airworthiness management
AVISA Aviation Safety Systems Ltd brings aviation, consultancy training and practical airworthiness expertise to the global aviation industry. Based in Cuckfield, West Sussex, AVISA has been a UK and global market leader since 2004 and offers their clients access to over a century of aviation experience.
Their requirement
AVISA required ongoing marketing services, support and creativity from a design and marketing agency to help them refresh their brand and produce a range of new and exciting collateral in the lead up to the Farnborough International Airshow. As one of the world's largest exhibitions and air displays, the show is an important opportunity for AVISA to showcase their expertise and services to a large aerospace, defence and security international audience.
Preview were pleased to be chosen as AVISA's retained agency to fulfil their needs for a new Group brand identity, development of guidelines to ensure consistent use of the logos, colours and sub brands, stationery design, templates, HTML newsletters, a new website, brochure and data sheets, as well as the design of their impending exhibition stand all in the lead up to their presence at Farnborough.
What we supplied
Working closely with the management and marketing team at AVISA, we delivered concise, considered brand guidelines alongside a refreshed Group logo that allows flexible use of all elements of the new brand, including an image library, new sub brand logos and a vibrant colour palette. Electronic and print templates were produced to allow consistent delivery of their brand across a range of materials and a new website was designed and developed to allow full control of their online content.
In preparation for the Farnborough International Airshow we designed and supplied a number of promotional giveaway products including pens, bags, torch key rings and coasters and also designed and managed the print of presentation folders and data sheets. We designed the graphics for the stand itself and were on hand during the show to photograph everything for their own PR.
A new range of professional documents, an up to date, optimised online presence and a strong identity has lead to an increase in brand recognition across a range of a number of channels.
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