McDonald's Times Your Drive-Thru Experience Throughout August
Laine Doss
| Food News |
Laine Doss | August 4, 2014 | 2:06pm
McDonald's is doing a lot of things to stay relevant in a marketplace of consumers in a constant search for the newest, fastest, cheapest, and best thing out there. Earlier this year, Ronald McDonald, the chain's creepy clown mascot, received a makeover. The company also tried giving away its coffee with the invitation for people to "make friends with McCafe."
This time, the fast food giant is offering meals-in-a-minute.
See also: Two Injured in South Beach McDonald's Shooting
From now through August 29, when you visit your local McDonald's drive-thru window, your Quarter Pounder will come with something besides a side a fries -- a timer.
The timer, which is given to customers when paying for their lunchtime orders Monday through Friday from noon to 1 p.m., will start counting the seconds from when a customer pays to the time they receive their food.
If the timer says the order took longer than a minute, the customer will receive a complimentary lunch good for their next visit.
The promotion is available at participating McDonald's restaurants in Miami-Dade, Broward, and Monroe counties and is designed to ensure customers get their meals in a timely fashion.
The restaurant mega-chain has had its fair share of news-time lately. Recently, the company made headlines when its restaurants in China saw massive shortages of burgers and chicken after severing ties with a Shanghai supplier that "allegedly sold the chain expired meat." The Street.com has announced McDonald's stock has dropped 0.7 percent to $93.66, in part due to the China incident, although it maintains the stock is still a "buy."
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Laine Doss is the food and spirits editor for Miami New Times. She has been featured on Cooking Channel's Eat Street and Food Network's Great Food Truck Race. She won an Alternative Weekly award for her feature about what it's like to wait tables.
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