Mike Lorenc
Head of Ticketing, Sports & Live Events Google
Mike is a 14-year veteran of Google and has held multiple leadership roles on the revenue generating side of the business. He's currently heading up Google's Ticketing & Live Events Group where he oversees Sales and Account Services Team responsible for fostering strategic relationships with key partners in Sports, Family Entertainment, Music and Ticketing Industries; and works closely with key stakeholders across Google's Family of Brands to develop new ad formats and products for the Live Events category. Before this role, Mike opened Google's Operations in his native Poland; helped build out Google offices in Ann Arbor; and ran Mid-Market Sales team for Google Canada. He also teaches Video and Digital Marketing courses at Michigan State University and acts as Executive In Residence at Eastern Michigan University's Center for Digital Engagement. He recently became a Co-Owner of AFC Ann Arbor and is a Marketing and International Business graduate of Loyola University of Chicago.
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