Beyoncé's daughters Blue Ivy and Rumi all grown up modelling new Ivy Park collection
Ivy Park, the clothing brand launched by Beyoncé, has teased a new collection with Adidas - titled the Halls of Ivy - and the campaign advert features her two daughters
Joel LeaverShowbiz Reporter
Beyoncé has appeared alongside her daughters, Blue Ivy and Rumi Carter, in an ad for her new Ivy Park collection.
The singer-songwriter has teased the launch of the Halls of Ivy collection - the clothing brand's latest collaboration with Adidas - with a campaign video, released earlier this week.
The project has seen her enlist the help of her daughters - Blue Ivy, nine, and Rumi, four - whom she shares with husband Jay-Z, to promote the new range of pieces.
The video was shared on Ivy Park's official Twitter page yesterday, with the tagline: "Welcome to the Halls of Ivy."
Rumi, Beyoncé and Blue Ivy appear in matching outfits (Image: WeAreIvyPark/Twitter)
The 40-year-old appears in the new advert alongside her two daughters and other models. The trio are shown in matching black-and-white dogtooth outfits in one scene.
The Grammy Award winner is seen smiling at the camera while holding Rumi on her hip, whilst her eldest child Blue holds a football behind her mother and younger sister.
The advert is understood to feature several other celebrity children such as Natalia Bryant - the daughter of the late basketball player Kobe Bryant and his wife Vanessa Bryant.
Beyonce with twins Rumi and Sir as babies (Image: Internet Unknown)
Reese Witherspoon and ex Ryan Phillippe 's children - Ava and Deacon Phillippe - also appear. After Ava shared the clip, her mum wrote: "Lookin' good in [Beyoncé's] house."
According to fashion-industry journal WWD, the collection - created for adults and children - will launch exclusively for 24 hours on the Adidas e-commerce site on December 9, before being released globally the following day.
The release of the promotional video, ahead of the launch, was met with excitement from fans, with one social media user commenting following the clip's release: "I want it all."
Blue Ivy, pictured in 2019, is the eldest of Beyoncé's children (Image: Getty Images for Disney)
It's not the first time Beyoncé's children have featured in campaigns for her brand, according to People magazine.
The outlet reports that all three of her children, including four-year-old son Sir Carter, made cameo appearances in a rodeo-themed Ivy Park advert back in August.
Blue Ivy Carter