Onitsuka Tiger × shu uemura
Collaboration between two global Japanese brands sneakers inspired by cosmetics
Japanese fashion brand Onitsuka Tiger announced today its intention to launch a pair of sneakers in collaboration with the Japanese professional makeup artist brand, shu uemura.
Both Onitsuka Tiger and shu uemura are well known worldwide as Japanese global brands that have continued to evolve with a pioneering spirit that has never changed since the foundation. Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports, heritage with innovation, whereas shu uemura proposes "individual beauty" enabling the self-expression of any person, in particular millennials. As a collaboration between these two brands, Onitsuka Tiger and shu uemura will launch a pair of sneakers and eleven cosmetic items in five categories, respectively.
The collaboration sneaker to be launched by Onitsuka Tiger is based on our new model "DELEGATION EXTM" - inspired by the shoes worn by the Japanese team in 1964. For the material, glossy enamel, which evokes cosmetics, has been combined with contrasting smooth cow leather. For the color, the vivid Tokyo Red is employed. For the voluminous midsole, FLYTEFOAM™ Propel, a highly responsive sponge material, is used to provide a comfortable fit. At both ends of the spare shoelaces in the same color, the logo of each brand is printed to complete an active and urban sporty look.
The items in five categories (eyeshadow pallets, lipsticks, cleansing oils, foundation brush and eyelash curler) to be launched by shu uemura, feature the iconic Onitsuka Tiger Stripes, and use the vivid key colors of Tokyo Red, Energy Orange and Indigo Blue to produce a stylish, dynamic and energetic mood.
These collaboration sneakers will be launched on the following EC site on May 15, 2020 and in Onitsuka Tiger Siam Square One store.
EC site: https://www.onitsukatiger.com
■ Onitsuka Tiger
Onitsuka Tiger was born in 1949 as a sport shoes brand. Since then, Onitsuka Tiger continued to evolve until 1977 while actively incorporating innovative ideas and technologies, as a pioneer sports shoes brand. In 2002, in pursuit of even more sophisticated styles, Onitsuka Tiger was reborn as a fashion brand. Its shoes - originally intended for athletes - have been updated to become town-use shoes and have become popular as fashion items. Newly designed apparel and bags also express Onitsuka Tiger's philosophy in which traditional details and fashion mind coexist.
■ shu uemura
shu uemura, established in 1967 is a professional makeup artist brand from Tokyo. The founder, Shu Uemura, was a reformer who sublimated to beauty from both aspects of makeup and skincare for the first time, based on the philosophy that "beautiful makeup starts with beautiful skin". Even now his DNA is carried on and the brand proposes shapes, methods and styles to many women in a comprehensive approach. shu uemura products are distributed in famous department stores and retailers around the world, in addition to their Omotesando Hills flagship store in Tokyo.
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