RIP to three Jacks and appointment TV: 24, Lost, and Law & Order
Goodbye to you, Jack #2.
It's the end of TV as I know it, and I don't feel fine.
This will be a week long remembered: it's already seen the end of Jack Shephard and Lost, and tonight it will see the end of two more Jacks: Jack Bauer and 24, and Jack McCoy and Law & Order.
It's always bittersweet to say goodbye when your favorite TV show comes to an end, but what are the odds that three, (mostly) great long-running shows starring "Jack" come to an end at the same time?
Much has changed in the TV landscape since Law & Order's first chung-chung - or is it ching-ching? - way back in 1990, 24's 2001 real-time salute to torture and adrenaline, and Lost's Gilligan-meets-Survivor plane crash in 2004.
As the kid working the Zellers till said to me yesterday, "I haven't gone to Blockbuster or watched regular TV in years - but I've never seen more stuff."
He was talking about downloads - illegal BitTorrent stuff, of course. I do the legal iTunes downloads for the most part, but if I didn't have an iPhone, iPad, Apple TV, and regular income ("Moneybags Larsen," at your service!), I would probably do the same.
I didn't ask him about where he gets his local news, because I didn't want to get too depressed on a long weekend, but I have a feeling that "local news" wouldn't be too high on his - or any kid's - agenda.
Not to sound too gloomy: I don't really think that the end of Lost, 24, and Law & Order is TV's last hurrah, but it does seem to mark the end of what NBC used to call "appointment television" - TV dramas that you wanted to watch on TV when it was actually on, with commercials, not later on DVR or for free on your laptop.
Advertising killed the video star
As a hardcore Lost fan for the first and last season, and a casual fan for most of the rest, I was pretty excited to see the Lost finale last night and, for the most part, enjoyed it.
As a solution to the broad sweep of the show's arc, it really worked. "Oh, they're all dead and helping each other through purgatory!"
As a solution to minutiae like "the significance of the lottery numbers," however, it was something of a disappointment. It was like the show was saying, "The small stuff didn't really matter in relation to the big picture." And maybe it was right - but, man, I really wanted to know the significance of the lottery numbers, ya know?
But what really got me last night was the insane number of commercial breaks - Entertainment Weekly timed the finale at 45 minutes of ads and 1:45 of show. I found the sheer number of ads and breaks painful. That's saying something, because I teach advertising. I'm supposed to like ads!
We hardly knew ye, Jack #3.
I had to watch the Lost finale on the Canadian HD channel (CTV) because the high-def ABC channel kept crapping out. While I'm at it, I'd like to thank the good North Dakotans responsible for all of that great, local programming at WDAZ in Grand Forks. Ahem.
While our good friends in the U.S. got to watch these highly regarded Target ads, effective "targeting" in more ways than one...
...we Canadians got to watch that ridiculously bad promo for CTV Toronto ("Will this save lives!?" shrieks a local reporter in a (faked?) interview), a lame voiceover for a truck ad that made clunky reference to the Lost polar bear, and endless network IDs featuring the Don-Pardoesque announcer who can't help but refer to CTV as "Sey Tey Veyyyyyy!" Nice.
It's like "appointment television" is slowly but surely being supplanted by what David Letterman calls "disappointment television" - television that goes out of its way to keep you from watching it, like so many airlines, movie theatres, and cell phone companies, which won't rest until they've alienated every one of their ever-shrinking stable of "regular customers."
Thanks for the fun, Jack #1.
Everyone who's ever watched 24 knows that the show takes place in real time, which means it's better in any format that eliminates ads: DVD and downloads, the freer the better! Even the creators of the show knew it, which is why they experimented with commercial-free season premiere episodes ("sponsored by Ford," of course).
Law & Order is so old, it actually has a theme song, another victim of the push to sell every, last available second of time to advertisers. I remember that my dad used to crank up the volume at the end of the song, the better to hear the police siren:
Truth be told, I haven't watched Law & Order in years, but I appreciate what it did for the genre, and for giving Homicide: Life on the Street's detective Munch a second life.
500 channels and nothing's on
So, no, it's not likely that we'll see shows like these again. Now that they're gone, I wonder if I'll just watch fewer commercial-driven TV dramas in general.
Most other shows I watch are:
Reality-based: Survivor, the Celebrity Apprentice (it's like CreComm: the TV show!), American Idol (because "everybody" watches it - but this season really sucks), and Kitchen Nightmares (although every episode is exactly the same).
About to be cancelled: goodbye At the Movies.
News-based: PBS Frontline, NBC Nightly News, This Week.
Talk shows: Late Show with David Letterman, Real Time with Bill Maher (minus his terrible monologue), the Colbert Report.
On HBO: Treme (really picking up steam of late - or is that steme?), Big Love (though the last season stunk), Entourage (ditto), True Blood, Curb Your Enthusiasm, the Ricky Gervais Show, and...all of the great movies and documentaries that regularly appear on the network.
And, worst of all, not a single one stars a guy named Jack.
Labels: advertising, TV
Jeff Ward May 24, 2010 at 1:39 PM
I agree with being disappointed in not answering the small questions. A lot of "Losties" like myself love discussing the tiny details in relation to the big picture, and it was unfortunate that those questions were more or less, unanswered.
However I loved those Target commercials, I thought they were really funny, and clearly knew their audience well. My favourite one was of the guy typing in the numbers (4 8 15 16 23 42) into the keyboard in the hatch and the "execute" button didn't work. And Target tried to sell us a new keyboard, very clever.
After all is said and done, I really enjoyed LOST throughout its run and I still think it's one of the best written shows on television.
Kenton Larsen May 24, 2010 at 1:46 PM
Glad to hear it! There sure are a lot of conflicting comments online today...
Indeed, I've been reading them. I think that even if all of the questions were answered they would still complain.
The show has always been about creating a bunch of mysteries in a much bigger mystery. It would be a shame to give us all the answers. Half of the fun of LOST was trying to figure it out for yourself.
That's my opinion anyway.
Matt May 24, 2010 at 3:25 PM
I would say that I am utterly, and horribly shocked that NBC would give such a hard slap in the face to Law & Order. After all that show has done for that company, it deserves not only a dignified exit and finale, but its record as well.
But after the whole Leno/Conan drama, I'm not surprised at the lack of respect shown by NBC.
Maybe I'm too soft to work in TV.
Just corrected the spelling of Zellers - 3:55 p.m. on Monday. Autofail/fatal typo/etc.
I woke up this morning saying damn...three Jacks gone within a two day span. Each character iconic in his own right nevertheless, they were central to the survival of the represented show. Farewell Jack Shepherd, Jack Bauer and Jack McCoy. We will miss looking forward to Lost, 24 and the classic Law & Order. TV isn't the same.
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