Tag Archives advertising
Bing Allows News Publishers to Maximize the Reach of their Content through PubHub
Bing recently introduced a tool on its platform that allows publishers to expand the reach of their content on the web. Abbreviated as PubHub, this is a news portal that allows publishers to put forth their news sites to be considered for distribution of news on Bing's platform. The company alleges that it will enable publishers to reach out to…
Twitter's Now Testing a Different Type of Carousel Ad Format
It's been over a year since Twitter started testing carousel ads to support multiple app install ads on the platform. But now it seems like the company's experimenting with a carousels ads format that incorporates normal tweets from users. Unlike Google's, Facebook's and Instagram's carousel ad format, Twitter's new carousel ad format comprises of an array of tweets that include…
Google to Officially Roll Out Expanded Text Ads Optimized for Smartphone Devices
After testing a new format for Text Ads, Google reportedly will be rolling out lengthy text ads in SERPs across all the devices, by the end of this year. Removing the ads on the right-side trail has allowed Google to be more flexible with the display of text ads, meaning more characters which look the same across all devices. The…
Bing to Simplify Managing Multiple Ad Accounts through Bing Ads Editor's Latest Version
Managing multiple ad accounts at the same time on Bing's platform will become a lot easier for businesses as Bing comes out with the latest version of Bing Ads Editor. The newest Bing Ads Editor, version 11.0 has reportedly been launched with many additions that include support for multi-account management system along with visual redesign support and many other never…
Businesses Need to Own a Verified Page on Facebook to Publish Sponsored Content
Much to the delight of publishers, Facebook recently updated its branded content policies to lure more users onto its platform. But the bad news is that to post branded content on the platform, users need to have a verified Facebook page. As per Facebook, those pages that have the blue badge are known as verified pages. So, if your existing…
How to Avoid Data Fatigue and Focus on Analysis That Matters
It is a part of human tendency to overreact when you're on the other side of winning. Marketing research, surveys and investigations are quite handy when it comes to finding the real reason behind the downfall of a company. But they rarely present the real story. What these researches, surveys and investigations do not reveal is the misuse and pursuit…
Twitter Now Plans to Serve Ads to its Logged-out Mobile Users
Last month, Twitter surprised everyone by re-categorizing itself from a social networking entity to a news App on iOS platform. Surprised! Don't be. This month more surprises await the users as Twitter's planning to serve them ads even when they are logged-out. With brands happy to pay similar amount of money for generating ad clicks from both logged-in and logged-out…
Bing Reportedly Came Down Heavily on Bad Advertisers in 2015
To keep the ad ecosystem more secure, Bing reportedly initiated an online campaign against scammers and hackers last year. They turned down 250 million ad proposals, blocked 50k sites and banned 150k advertisers. Despite the crackdown, the tech support ads that appear in searches continue to be a cause of major concern, not only for the consumers but also for…
Google's Legal Woes Continue as Getty Images Joins EU in Antitrust Row
Google, the search giant suddenly finds itself in the midst of legal woes. It all started with the European Union accusing Google of using its postion of dominance to impose unjustified restrictions and conditions on manufacturers of devices. Although, there was a sigh of relief as one of its competitors i.e. Microsoft ended its long standing antitrust feud against Google,…