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She supported the suggestion of the representative of Argentina concerning a special General Assembly
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Argentina concerning a special General Assembly credential to be issued to official media
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credential to be issued to official media representatives. Secondly, noting that both the
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representatives. Secondly, noting that both the Secretary-General and the Under-Secretary-General, as
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Secretary-General and the Under-Secretary-General, as well as other senior United Nations officials, had
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well as other senior United Nations officials, had recently written articles that had appeared in leading
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recently written articles that had appeared in leading publications, she asked whether there were any
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publications, she asked whether there were any statistics on how many articles had been written and to
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statistics on how many articles had been written and to which publications they had been sent. She also asked
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which publications they had been sent. She also asked how many interviews had been given, particularly to
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how many interviews had been given, particularly to mainstream United States media. Remarking that much
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mainstream United States media. Remarking that much of the work of press officers involved writing articles,
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of the work of press officers involved writing articles, she said it was regrettable that in many cases such
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she said it was regrettable that in many cases such articles were never published, and asked whether there
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articles were never published, and asked whether there was some particular secret for success.
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was some particular secret for success. 33. Mr. Tharoor (Under-Secretary-General for
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33. Mr. Tharoor (Under-Secretary-General for Communications and Public Information) said that the
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Communications and Public Information) said that the Secretary-General had written one article specifically
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Secretary-General had written one article specifically relating to the Summit, which had been placed around
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relating to the Summit, which had been placed around the world after its original publication in English. The
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the world after its original publication in English. The United Nations information centres had offered the
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United Nations information centres had offered the piece to many outlets, and it had ultimately appeared in
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piece to many outlets, and it had ultimately appeared in 43 countries. The Department found that the
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43 countries. The Department found that the information centres enjoyed an almost 100 per cent
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information centres enjoyed an almost 100 per cent placement rate, in the sense that they would virtually
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placement rate, in the sense that they would virtually always be able to place an article in at least one
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always be able to place an article in at least one publication in the countries in which they were based.
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publication in the countries in which they were based. In order not to overburden the information centres, he
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In order not to overburden the information centres, he had sent his own article to a syndicate and, at no cost
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had sent his own article to a syndicate and, at no cost to the United Nations, it had finally appeared in some
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to the United Nations, it had finally appeared in some 17 different languages around the world.
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17 different languages around the world. 34. As to interviews, the Secretary-General had been
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34. As to interviews, the Secretary-General had been extremely busy during the Summit, receiving Heads of
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extremely busy during the Summit, receiving Heads of State and Government on a bilateral basis, and he had
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State and Government on a bilateral basis, and he had therefore been unable to give many interviews. On the
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therefore been unable to give many interviews. On the other hand, a number of senior officials, including
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other hand, a number of senior officials, including himself, had done so. He had probably handled 15 or
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himself, had done so. He had probably handled 15 or 16 interviews a day. He welcomed the interest of
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16 interviews a day. He welcomed the interest of journalists, and was always ready to address them
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journalists, and was always ready to address them individually or in groups. The Department was now
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individually or in groups. The Department was now carrying out a detailed assessment of the media
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carrying out a detailed assessment of the media outreach during the Summit, and would circulate more
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outreach during the Summit, and would circulate more accurate figures once they became available.
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accurate figures once they became available. 35. Mr. Adam (Israel), referring to the United
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35. Mr. Adam (Israel), referring to the United Nations television channel, which his delegation found
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Nations television channel, which his delegation found very important and useful, he asked whether any data
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very important and useful, he asked whether any data were available on the rating of the channel around the
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were available on the rating of the channel around the world.
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world. 36. Mr. Tharoor (Under-Secretary-General for
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36. Mr. Tharoor (Under-Secretary-General for Communications and Public Information) explained
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Communications and Public Information) explained that there was not, in fact, a United Nations television
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that there was not, in fact, a United Nations television channel, although it was a common misconception that
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channel, although it was a common misconception that such a thing existed. In fact, Time Warner Cable had
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such a thing existed. In fact, Time Warner Cable had made it possible, free of charge, for the United Nations
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made it possible, free of charge, for the United Nations to put its regular live feed onto one channel, although
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to put its regular live feed onto one channel, although the broadcast reached only a very limited range in
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the broadcast reached only a very limited range in midtown Manhattan. The expense of running a
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midtown Manhattan. The expense of running a television channel would vastly exceed the
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television channel would vastly exceed the Department’s entire budget. What DPI did do, on the
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Department’s entire budget. What DPI did do, on the other hand, was to provide the live feed — again, free
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other hand, was to provide the live feed — again, free of charge — for all of the Organization’s televised
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of charge — for all of the Organization’s televised events. That feed was picked up worldwide. A recent
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events. That feed was picked up worldwide. A recent innovation was UNIFEED, which every day provided
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innovation was UNIFEED, which every day provided news from the United Nations and items received from
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news from the United Nations and items received from United Nations cameras around the world in a free
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United Nations cameras around the world in a free package which was uploaded and available for
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package which was uploaded and available for download by television stations around the globe. The
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download by television stations around the globe. The Department did produce some pre-packaged television
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Department did produce some pre-packaged television programmes, such as “World Chronicle”, in which a
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programmes, such as “World Chronicle”, in which a journalist or group of journalists interviewed a senior
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journalist or group of journalists interviewed a senior United Nations official or a senior Government official
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United Nations official or a senior Government official visiting Headquarters.
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visiting Headquarters. 37. Mr. Ali Ahmad (Syrian Arab Republic) enquired
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37. Mr. Ali Ahmad (Syrian Arab Republic) enquired about the Department’s latest information tool on
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about the Department’s latest information tool on global issues for use by media organizations
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global issues for use by media organizations throughout the world.
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throughout the world. 38. Referring to proposals to abolish the Fourth
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38. Referring to proposals to abolish the Fourth Committee, he said that they completely disregarded
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Committee, he said that they completely disregarded the Committee’s very serious work with respect to
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the Committee’s very serious work with respect to decolonization, particularly in the context of the
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decolonization, particularly in the context of the International Decades for the Eradication of
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International Decades for the Eradication of Colonialism. If the Committee adopted seemingly
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Colonialism. If the Committee adopted seemingly redundant resolutions year after year, it was only
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redundant resolutions year after year, it was only because those resolutions were never implemented. He
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because those resolutions were never implemented. He asked how the Department of Public Information
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asked how the Department of Public Information viewed the role of the Committee and whether it
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viewed the role of the Committee and whether it believed that, even if reforms were in order, the
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believed that, even if reforms were in order, the Committee still served a purpose.
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Committee still served a purpose. 39. Mr. Tharoor (Under-Secretary-General for
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39. Mr. Tharoor (Under-Secretary-General for Communications and Public Information) replied that
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Communications and Public Information) replied that the criteria followed for the Ten Stories initiative were
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the criteria followed for the Ten Stories initiative were very simple. The Department contacted every single
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very simple. The Department contacted every single United Nations department, fund, programme or
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United Nations department, fund, programme or agency to ask what stories or issues in its area of work
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agency to ask what stories or issues in its area of work were not getting the desired media attention. The
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were not getting the desired media attention. The recommendations were collected (in 2004 there had
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recommendations were collected (in 2004 there had been about 60 of them), and a committee reduced them
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been about 60 of them), and a committee reduced them to 10, bearing in mind two elements. First, DPI wanted
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to 10, bearing in mind two elements. First, DPI wanted to pick stories that did not already have much media
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to pick stories that did not already have much media coverage; there might be issues that were considered
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