Florenz Ziegfield produced his first of these extravaganzas in 1907 & would continue them for the next 24 years
The Ziegfeld Theatre opened in February 1927 with Ziegfeld's 
production of... [DOC] [TLE] A CHRONOLOGY, 1900-1949 - Career Account Web Pages [PAR] 1901: The star power continues to prevail on Broadway, with performers such as 
Maude ... September 24, 1903: Comedy team Weber and Fields open another hit 
in their string of musical extravaganzas at the Weber and Fields' Broadway Music 
Hall.