At Ogden's Pioneer Days Rodeo, a "tough enough to wear" this color campaign was begun to fight breast cancer
Days of '76 Rodeo Ogden (Utah) Pioneer Days Rodeo... [DOC] [TLE] Democrats select Spicer in treasurer race [PAR] Jun 27, 2014 ... During the primary campaign, ...... 10th Tough Enough to Wear Pink Cattlemen's 
Days Rodeo in Gunnison, Colorado.