In 1978 he was fired as the president of Ford, only to become the new president of Chrysler
He said Ford finally fired him in July, 1978, because of ... Hayes 
writes that Iacocca, then president of Ford, tried to convince company... [DOC] [TLE] Henry Ford II fires Lee Iacocca - Jul 13, 1978 - HISTORY.com [PAR] On this day in 1978, Ford Motor Company chairman Henry Ford II fires Lee ... By 
1960, Iaccoca had become a vice president and general manager of the Ford 
division, the ... News of the firing shocked the industry, but it turned into a boon for 
Iacocca.