This part of the face can mean "impudence" or "sass"
... 
Procacity, Puppyism, rich, rudeness, Run one's face, sass, sauce, sauciness, 
saucy,... [DOC] [TLE] cheek English definition/translation - seadict.com [PAR] The fleshy part of either side of the face below the eye and between the nose and 
ear.