In 1945 John Johnson launched this monthly, which he considered the black equivalent of Life magazine
... 
Before Johnson reached the age of 35, he was the leading black publisher in the
... [DOC] [TLE] John H. Johnson | American publisher | Britannica.com [PAR] There he conceived the idea of a magazine for blacks; in 1942 he began ... From 
that beginning, Johnson launched Ebony, a general-interest magazine catering 
to an ... Ebony was founded in 1945 by John H. Johnson of Chicago, whose first 
... after Life magazine but specifically designed for African American readers.