(Leonard Maltin reads the clue.)  The craze inspired by this TV hero in the '50s took Walt by surprise; he'd killed him off at the Alamo in episode 3, so he had to film prequels in order to bring him back
You 
see, among all the people I knew that had read that script, only Moriarty and I ... to 
call attention to himself... or to be banned from his people so he could.