This part of the face can mean "impudence" or "sass"
Words with the same 
meaning .... Shakespeare's corpus 67094 words  GRE 188 words  wordsmithing 
part deux... [DOC] [TLE] Cheek | Definition of Cheek by Merriam-Webster [PAR] the part of the face that is below the eye and to the side of the nose and mouth.