In 1959 the Ohio Art toy company got the rights to l'Ecran magique, the Magic Writer, & renamed it this
... L'Ecran Magique was soon renamed the Etch A Sketch and became the most 
popular... [DOC] [TLE] History of The Ohio Art Company  FundingUniverse [PAR] Therefore, The Ohio Art Company is dedicated to: All divisions meeting and 
exceeding ... offered $100,000 for the rights to these pictures, but his offer was 
rejected.