It means "to strongly encourage", & all its letters are found in the word encourage
[DOC] [TLE] Reading Strategies and Dispositions - Pearsoncmg [PAR] word, phrase, or the meaning of what she or he is reading, are vital to the .... 
monitor how well their reading strategies are working together (e.g., whether ... 
Marie Clay (1978) found that high-progress readers self-correct more than twice 
as ...... Needless to say, we also want to strongly encourage out-of-school 
reading in a.