Consumers didn't warm up to the nonrefrigerated milk in this company's 1998 cereal-&-milk combo product
[DOC] [TLE] Why Some Milk Is Not Refrigerated (and an explanation of UHT ... [PAR] Jul 31, 2013 ... Why is it that these small individual sized organic milk containers in ... (also 
referred to as Ultra Pasteurization or UP) and means that milk is ... consumers  
think UHT milk is the greatest thing since sliced bread.