It's the nickname for "Seinfeld" character Yev Kasem, a role based on a real NYC cook
Prior to his fictional counterpart's appearance on Seinfeld, the 
real Al... [DOC] [TLE] George Steinbrenner | WikiSein | Fandom powered by Wikia [PAR] Yankees owner George Steinbrenner was caricatured in Seinfeld, when George 
... Larry David voiced the character, who talked nonstop, regardless of whether ... 
the episode aired, the real George Steinbrenner did not bring back Showalter as 
... in exchange for Yankee Stadium to have all it's food replaced with chicken.