Legend has it that the design of this company's Monsieur Bibendum logo was inspired by a pile of rubber tires
[DOC] [TLE] In Retreading Mascot, Michelin Maps Out a More Modern Route ... [PAR] Dec 5, 1997 ... "Bibendum" and "Monsieur Michelin" has even become synonyms in ... Lepicard, 
account executive at Carre Noir, a Paris design agency.