Norman Jewison asked Rod Steiger to chew gum, eventually 263 packs, as Police Chief Bill Gillespie in this 1967 film
But when I finally heard Poitier say it in context, I asked my brother to ..... grew 
to love the idea,and eventually went through 263 packs of gum... [DOC] [TLE] The Moviefone Blog - RSSing.com [PAR] The film -- in which a racist Southern sheriff (Rod Steiger) and a haughty black 
police ... George C. Scott was the filmmakers' first choice to play Chief Bill 
Gillespie, but he was ... Director Norman Jewison and screenwriter Stirling 
Silliphant transformed him into a chilly ... During the shoot, the actor chewed 263 
packs of gum.