This airline's July '08 NYC-to-London upper class fare was $10,436; owner Richard Branson does throw in chauffeur service
Virgin 
Atlantic, a trade name of Virgin Atlantic Airways Limited, is a British airline with its 
head ... Fields met Richard Branson at a party in London during which he 
proposed... [DOC] [TLE] A brief history of Virgin Atlantic [PAR] Licence granted for London (Gatwick) to New York (Newark).