This Bob Seger song was used in ads for Chevy trucks
[DOC] [TLE] Chevy Uses Will Hoge Strong in Long Silverado Truck Ad [PAR] Aug 30, 2013 ... ... in the auto maker's TV commercials, Chevy has used the song for a full-length 
... is reminiscent of the Chevy TV ads that featured Bob Seger's Like a Rock ... 
2014 Chevrolet Silverado TV Spot, 'Strong' Song by Will Hoge.