Buzzbee is the advertising mascot for this variety of Cheerios
... in much the same 
promotional advertising as the original brand, while... [DOC] [TLE] BuzzBee of Honey Nut Cheerios - Advertising Week Hub / 360 | Article [PAR] Aug 10, 2016 ... From day one, Honey Nut Cheerios also had an enthusiastic, plucky mascot: a 
bee.