Florenz Ziegfield produced his first of these extravaganzas in 1907 & would continue them for the next 24 years
It is said that Ziegfeld was involved in his first real-life, but 
accidental, ... and she made her U.S. stage debut in Ziegfeld's first Broadway 
production, ... launch a series of lavish revues in 1907 that came to be known as 
the Ziegfeld Follies.