"We try harder"
Within a year, Avis went from losing 
$3.2 million to earning $1.2 millionthe first time it had been... [DOC] [TLE] Avis Rent-A-Car 'We Try Harder' Commercial (1978) - YouTube [PAR] Jan 17, 2014 - 34 sec - Uploaded by Bionic Disco"We try harder - Avis.