One popular brand of this Jamaican coffee is known by the acronym jablum
[DOC] [TLE] GIJA Final evaluation report document - Agritrop - Cirad [PAR] registration as GI in Jamaica: Blue Mountain Coffee, Jamaican rum, ..... Ministry of 
Agriculture is implied by one of its agencies  CIB  and RADA .... selected 
products are famous and the supply chains face problems of brand ...... Rum and 
Blue Mountain Coffee, are already internationally well known.