The N.Y. Times scrutinized the wisdom of TV ads for drugs, like the ones with this artificial heart inventor
... His recent invention, the Jarvik 2000 FlowMaker, is a pump the 
size ... picked partly for his size and partly because, like Dr. Jarvik, he has a... [DOC] [TLE] Pfizer ends advertisements featuring inventor of artificial heart - NCBI [PAR] Pfizer ends advertisements featuring inventor of artificial heart ... print and 
television advertisements in which Robert Jarvik, inventor of an artificial heart, 
promotes the use of atorvastatin (Lipitor), the company's cholesterol lowering 
drug.