In the 1930s it was advertised as "the handkerchiefs you can throw away"
eyeglass 
...... Timex successfully advertised its main strength through 'torture tests' and the
... [DOC] [TLE] English to Spanish translator - ProZ.com [PAR] (Translator Profile - Gabriela Anselmi) Translation services in English to Spanish 
(Medical: Pharmaceuticals and other fields.)