In the 1930s Max Factor introduced pan-cake, which was this makeup base
Max Factor Miracletouch Foundation... [DOC] [TLE] Max Factor Cosmetics History-Makeup Ads | Vintage Style Files [PAR] Feb 10, 2012 ... Max Factor is considered the father of modern makeup and the ... 1937- 
Introduced Pan Cake Makeup for color film and in 1938 a ... and it ended up 
becoming the best selling foundation in history.