Consumers didn't warm up to the nonrefrigerated milk in this company's 1998 cereal-&-milk combo product
[DOC] [TLE] Kellogg's Breakfast Mates - Robert McMath - business failure _.pdf [PAR] Kellogg's cereal and milk is a winning combo if ever there was one, but when ... 
milk conjoined to bring down Breakfast Matesa product that delivered one ... 
Alas.