In the 1930s Max Factor introduced pan-cake, which was this makeup base
... cake makeup that is applied with a damp sponge, which allows the foundation 
to... [DOC] [TLE] Makeup Masters: The History of Max Factor | Beautylish [PAR] Feb 12, 2014 ... And in the late 1930s, when full-color films started to debut, Factor, along with his 
son ... Pan-Cake makeup was suited for on-screen looks, but it was also really 
wearable in the day-to-day.