Legend has it that the design of this company's Monsieur Bibendum logo was inspired by a pile of rubber tires
... of rubber 
tires munching nails and broken bottles with the Latin legend,... [DOC] [TLE] Fourtitude.com - Michelin Man: The Inside Story (article from ... [PAR] To this day his official name is Bibendum, the Latin gerundive ... which bore the 
Latin legend Nunc est bibendum"Now is the time to ...