Norman Jewison asked Rod Steiger to chew gum, eventually 263 packs, as Police Chief Bill Gillespie in this 1967 film
In the Heat of the Night is a 1967 film, based on the John Ball novel ... is 
murdered, Police Chief Bill Gillespie (Rod Steiger) is pressured to find his killer ... 
Rod Steiger was asked by director Norman Jewison to chew gum when ... and 
eventually went through 263 packs of gum during the shooting of the film.