In 1948 Irv Robbins & this brother-in-law began franchising their small chain of ice cream stores
.... How These 8 Restaurant Chains Are Mixing Up Their 
Menus for... [DOC] [TLE] Burton Baskin & Irvine Robbins - Entrepreneur [PAR] Oct 10, 2008 ... Co-founders of Baskin-Robbins Ice Cream ... and I mean the biggies, and they all 
started with a guy with an idea, doing it well.