In Sept. 2007 Apple reduced the price of the 8GB this to $399, down from $599
[DOC] [TLE] Apple - Press Info - Apple Sets iPhone Price at $399 for this Holiday ... [PAR] SAN FRANCISCOSeptember 5, 2007Apple today announced that it is on ... 
of the most popular iPhone model with 8GB of storage from $599 to just $399.