This cereal company, K? It's grrreat!
Meanwhile, Kellogg's has also been modifying its famous cereals into "portable" 
form with products like Special K Breakfast Medley ... percent of company sales) 
is out to spruce up cold cereal's reputation by eliminating the high... [DOC] [TLE] Can Kellogg Save Cereal by Selling It as a Snack Food?