Perhaps because this beverage "gives you wiiings!", it sponsors Flugtag, a flying contest
a 
foreign... [DOC] [TLE] ICMR Case Collection [PAR] sponsorship of extreme, alternative sports like white water kayaking, hand ... 
Analysts attributed the beverage's success to the unconventional marketing ... the 
slogan 'Red Bull gives you wiiings', which became the theme of the ..... and the 
annual Flugtag (German for 'flying day'), where participants built their own flying.