Norman Jewison asked Rod Steiger to chew gum, eventually 263 packs, as Police Chief Bill Gillespie in this 1967 film
In the 
end it turned out that he had chew 263 packs of gum during the... [DOC] [TLE] In the Heat of the Night (1967) - IMDb [PAR] Sep 24, 2016 ... With Sidney Poitier, Rod Steiger, Warren Oates, Lee Grant.