In 1990 United Brands changed its name to this to take advantage of its name recognition as a banana producer
In April the SEC accused United Brands of bribing the President 
of Honduras,... [DOC] [TLE] Chiquita's Global Turnaround [PAR] a more open and transparent approach to its global opera- tions and to the .... 
1990: United Brands changes name to Chiquita Brands International.