This deodorant is "strong enough for a man, but made for a woman"
... got the idea 
that women need to have deodorant that's "pH balanced" from... [DOC] [TLE] Secret's tagline, "Strong enough for a man, but made for a woman ... [PAR] Secret's tagline, "Strong enough for a man, but made for a woman," has been part 
of the brand's identity for many decades.