This airline's July '08 NYC-to-London upper class fare was $10,436; owner Richard Branson does throw in chauffeur service
I want a refund on the $2808.40 that I paid for the Virgin Atlantic flights that
... [DOC] [TLE] The Best In First Class - Forbes [PAR] Jul 18, 2002 ... No one needs to fly first class but if you are lucky enough to do so, ... and, in 
some cases, such perks as complimentary limousine service and in-flight ... 
Round-trip fare: $11,514 (New York to London) ....