Cheer is owned by Procter & Gamble; Cheerios is owned by this company
[DOC] [TLE] PG.com All Brands: Venus, Dawn, Cheer, Puma ... - Procter & Gamble [PAR] P&G brands consist of hair color, skin care, small appliances, snack food, body 
wash, child care, household cleaners, pet nutrition, and beauty products.