An 1898 exhibit in Amsterdam devoted to this old master has been called the first blockbuster art show
While the appreciation for old things may have been new, writes the 
curator, .... includes the 1898 Rembrandt exhibition in Amsterdam, what he calls 
the first... [DOC] [TLE] The Ephemeral Museum: Old Master Paintings and ... - Google Books [PAR] Francis Haskell begins by discussing the first 'Old Master' exhibitions in Rome 
and ... exhibition held in Amsterdam in 1898 - the first modern 'blockbuster' show.