Buzzbee is the advertising mascot for this variety of Cheerios
[DOC] [TLE] Honey Nut Cheerios Mascot Goes Missing as Brand ... - OOYUZ [PAR] Mar 14, 2016 ... Honey Nut Cheerios Mascot Goes Missing as Brand Addresses Declining ... the 
issue, including removing its "Buzz" bee mascot from the packaging for a limited 
time.