"Just when you thought it was safe" to do this began as ad copy for "Jaws 2"
- The Washington Post [PAR] Jun 15, 1978 ... "Jaws 2," the continuation of the fish-bites-man story, opens at 628 ... Last week 
Universal began a teaser ad campaign, using the original "Jaws" shark fin logo 
with a tacked-on message: "Just when you thought it was safe to go back in ... 
paperback copies in print - that helped pre-sell the original movie,... [DOC] [TLE] Let's Give the Oscar Hopefuls Snappier Taglines -- Vulture [PAR] Jan 9, 2013 ...