This brand was introduced as Plastone, a premium car polish, in 1944
1946 ... brand markets in hardware & grocery stores with innovation in shoe 
polish, rug... [DOC] [TLE] History of Turtle Wax, Inc.  FundingUniverse [PAR] The Chicago-based company controls over 60 percent of the U.S. car wax market 
... Plastone was a couple of years old when, according to company lore, Hirsch ...