In 1977 General Mills acquired the U.S. licensing rights to this French "yo"gurt brand
[DOC] [TLE] Yoplait's Enticing New Flavor - Yahoo [PAR] Sep 28, 2011 ... General Mills markets Trix Yogurt and Go-Gurt under the Yoplait label, based on 
the flavors ... ingredients to supplement digestion and fitness is marketed under 
the Yo-Plus brand.