Jean-Marie Messier changed a water company's name to this, which he put before the U.S. movie studio Universal
... 
which had studied the water supply companies of the United States and the 
United... [DOC] [TLE] How Messier Kept Cash Crisis At Vivendi Hidden for Months - WSJ [PAR] He boasted that the company would be able to distribute the movies and music 
made by its Universal Studios and Universal Music units ... Generale des Eaux in 
1994 and after becoming CEO two years later, changed its name to Vivendi SA.