The N.Y. Times scrutinized the wisdom of TV ads for drugs, like the ones with this artificial heart inventor
[DOC] [TLE] Drug Ads Raise Questions for Heart Pioneer - The New York Times [PAR] Feb 7, 2008 ... Dr. Robert Jarvik's appearance in television ads for Lipitor has ... Dr. Robert 
Jarvik is best known for the artificial heart he pioneered more than a quarter-
century ago.