In the 1930s Max Factor introduced pan-cake, which was this makeup base
[DOC] [TLE] Max Factor Pancake Makeup - LoveToKnow [PAR] Includes:  The history of max factor pancake makeup  Online only  Pancake ... 
revolutionized the makeup world with the introduction of Max Factor pancake 
makeup, which was an instant hit with Hollywood starlets of the 1930s and 1940s
.