Buzzbee is the advertising mascot for this variety of Cheerios
We know him as BuzzBee now, but for the first twenty years... [DOC] [TLE] Honey Nut Cheerios Mascot Goes Missing as Brand ... - Adweek [PAR] Mar 14, 2016 ... ... still cool examples of cause marketing, Honey Nut Cheerios in Canada ... 
including removing its "Buzz" bee mascot from the packaging for a... [DOC] [TLE] Honey Nut Cheerios - Brand Audit - SlideShare [PAR] Dec 12, 2015 ... We also researched potential competitors and various marketing environmental 
..... doesn't know the name of the Honey Nut Cheerios' mascot, Buzz.