The highest-rated Super Bowl, with a 49.1 rating, aired on Jan. 24, 1982, when he QB'd the 49ers over the Bengals
[DOC] [TLE] Super Bowl XVI | San Francisco 49ers vs. Cincinnati Bengals ... [PAR] Super Bowl XVI win over Bengals puts 49ers on the map ... (January 24, 1982) - 
When Bobby Layne flipped the coin for the start of Super Bowl XVI, it logically 
followed that the game .... "The 49ers have been doing that all season and are 
pretty good at it."