At Ogden's Pioneer Days Rodeo, a "tough enough to wear" this color campaign was begun to fight breast cancer
[DOC] [TLE] Blog | Purple Cowboy Wines: Tenacious Red, Trail Boss Cabernet ... [PAR] Tough Enough To Wear Pink Celebrated Eighth Anniversary By Hitting $14.5 ... 
the grassroots cowboy campaign fighting breast cancer since 2004, celebrated 
its ... National Finals Rodeo, the competitors were dared to wear the color pink to 
..... in Ogden Pioneer Stadium at Ogden Pioneer Days during the week of July 
24th!