In 1990 United Brands changed its name to this to take advantage of its name recognition as a banana producer
[DOC] [TLE] United Fruit Company - Chronology [PAR] Keith decides to use it to export bananas from the plantations he had created in ... 
1911, The Hubbard-Zemurray Company changes its name to Cuyamel Fruit 
Company .... United States President Dwight Eisenhower gives official 
recognition to ....