The bright lights of Broadway give the Theatre District this nickname
.... Once-squalid Times Square now greets theatergoers with bright lights 
and familiar... [DOC] [TLE] History of NYC Streets: The Great White Way | Untapped Cities [PAR] Dec 6, 2012 ... "The Great White Way" became one of the nicknames for Broadway in the late 
1890s, back when the street was one of the first to be illuminated by electric light.