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ES2002a

B: Okay . B: Right . B: Um well this is the kick-off meeting for our our project . B: Um and um this is just what we're gonna be doing over the next twenty five minutes . D: Mm-hmm . B: Um so first of all , just to kind of make sure that we all know each other , I'm Laura and I'm the project manager . B: Do you want to introduce yourself again ? D: Great . A: Hi , I'm David and I'm supposed to be an industrial designer . B: Okay . D: And I'm Andrew and I'm uh our marketing expert . C: Um I'm Craig and I'm User Interface . B: Great . B: Okay . B: Um so we're designing a new remote control and um Oh I have to record who's here actually . B: So that's David , Andrew and Craig , isn't it ? B: And you all arrived on time . B: Um yeah so des uh design a new remote control . B: Um , as you can see it's supposed to be original , trendy and user friendly . B: Um so that's kind of our our brief , as it were . B: Um and so there are three different stages to the design . B: Um I'm not really sure what what you guys have already received um in your emails . B: What did you get ? A: Um , I just got the project announcement about what the project is . B: Mm-hmm . A: Designing a remote control . D: Mm-hmm . A: That's about it , didn't get anything else . D: Mm-hmm . D: Yeah , that's that's it . B: Is that what everybody got ? C: Yeah . A: Did you get the same thing ? B: Okay . D: Yeah . B: Um . B: So we're gonna have like individual work and then a meeting about it . B: And repeat that process three times . B: Um and at this point we get try out the whiteboard over there . B: Um . B: So uh you get to draw your favourite animal and sum up your favourite characteristics of it . B: So who would like to go first ? D: I will go . D: That's fine . B: Very good . D: Alright . D: So This one here , right ? B: Mm-hmm . D: Okay . D: Very nice . D: Alright . D: My favourite animal is like A beagle . D: Um charac favourite characteristics of it ? D: Is that right ? B: Yeah . D: Uh , right , well basically um high priority for any animal for me is that they be willing to take a lot of physical affection from their family . B: Yeah . D: And , yeah that they have lots of personality and uh be fit and in robust good health . D: So this is blue . D: Blue beagle . D: My family's beagle . B: Right . B: Lovely . C: Well , my favourite animal would be a monkey . C: Then they're small cute and furry , and uh when planet of the apes becomes real , I'm gonna be up there with them . B: Right . A: Cool . A: There's too much gear . B: You can take as long over this as you like , because we haven't got an awful lot to discuss . B: Ok oh we do we do . B: Don't feel like you're in a rush , anyway . A: Okay . D: I coulda told you a whole lot more about beagles . B: Ach why not We might have to get you up again then . D: Boy , let me tell you . B: I don't know what mine is . B: I'm gonna have to think on the spot now . D: Impressionist . A: Can't draw . B: Is that a whale ? A: Um . A: Yeah . A: Um , well anyway , I don't know , it's just the first animal I can think off the top of my head . A: Um . A: Yes . A: Big reason is 'cause I'm allergic to most animals . A: Allergic to animal fur , so um fish was a natural choice . B: Ah . A: Um , yeah , and I kind of like whales . A: They come in and go eat everything in sight . A: And they're quite harmless and mild and interesting . D: Alright . D: Mm . B: Okay . B: God , I still don't know what I'm gonna write about . B: Um . D: Superb sketch , by the way . A: Tail's a bit big , I think . B: I was gonna choose a dog as well . B: But I'll just draw a different kind of dog . D: Yep . B: M my favourite animal is my own dog at home . B: Um That doesn't really look like him , actually . B: He looks more like a pig , actually . B: Ah well . D: I see a dog in there . B: Do you ? D: Yep . B: Oh that's very good of you . D: Now I see a rooster . B: Uh . D: What kind is it ? B: Um he's a mixture of uh various things . B: Um and what do I like about him , um That's just to suggest that his tail wags . B: Um he's very friendly and cheery and always pleased to see you , and very kind of affectionate and um uh and he's quite quite wee as well so you know he can doesn't take up too much space . B: Um and uh And he does a funny thing where he chases his tail as well , which is quite amusing , so It is . D: Is he aware that th it's his own cha tail he's chasing ? B: I think it is . B: He only does it after he's had his dinner and um he'll just all of a sudden just get up and start chasing his tail 'round the living room . D: Hmm . A: It's an after dinner dog then . B: Yeah , so uh Yeah , maybe . D: Probably when he was little he got lots of attention for doing it and has forever been conditioned . B: Maybe . B: Right , um where did you find this ? B: Just down here ? B: Yeah . B: Okay . B: Um what are we doing next ? B: Uh um . B: Okay , uh we now need to discuss the project finance . B: Um so according to the brief um we're gonna be selling this remote control for twenty five Euro , um and we're aiming to make fifty million Euro . B: Um so we're gonna be selling this on an international scale . B: And uh we don't want it to cost any more than uh twelve fifty Euros , so fifty percent of the selling price . D: Kay . D: Um , can we just go over that again ? B: Sure . D: Uh , so bas at twel Alright , yeah . D: Okay . D: So cost like production cost is twelve fifty , but selling price is is that wholesale or retail ? B: All together . D: Like on the shelf . B: Um I dunno . B: I imagine That's a good question . D: Our sale our sale anyway . B: I imagine it probably is our sale actually because it's probably up to the the um the retailer to uh sell it for whatever price they want . D: Yeah , okay okay . D: Okay . D: Mm-hmm . B: Um . D: Alright . B: But I I don't know , I mean do you think the fact that it's going to be sold internationally will have a bearing on how we design it at all ? D: Yes . B: Think it will ? D: Mm-hmm . B: Um . D: Mm-hmm . B: Hmm . D: Well right away I'm wondering if there's um th th uh , like with D_V_D_ players , if there are zones . B: Oh yeah , regions and stuff , yeah . D: Um f frequencies or something um as well as uh characters , um different uh keypad styles and s symbols . B: Yeah . B: Okay . A: Hmm . B: Yeah . B: Well for a remote control , do you think that will be I suppose it's depends on how complicated our remote control is . D: Um . D: I don't know . D: Yeah . A: It does make sense from maybe the design point of view 'cause you have more complicated characters like European languages , then you need more buttons . B: Yeah , yeah . D: Yeah . A: So , possibly . D: Yeah . B: Okay . D: And then a and then al the other thing international is on top of the price . D: I'm thinking the price might might appeal to a certain market in one region , whereas in another it'll be different , so Just a chara just a characteristic of the Just Or just like , basic product podi positioning , the twenty five Euro remote control might be a big hit in London , might not be such a big hit in Greece , who knows , something like that , yeah . B: What , just like in terms of like the wealth of the country ? B: Like how much money people have to spend on things like ? B: Aye , I see what you mean , yeah . B: Marketing . B: Good marketing thoughts . D: Yep . B: Oh gosh , I should be writing all this down . B: Um . D: Right away I'm making some kind of assumptions about what what information we're given here , thinking , 'kay trendy probably means something other than just basic , something other than just standard . B: Mm . B: Yeah . D: Um so I'm wondering right away , is selling twenty five Euros , is that sort of the thi is this gonna to be like the premium product kinda thing or Uh-huh . B: Yeah , yeah . B: Like how much does , you know , a remote control cost . B: Well twenty five Euro , I mean that's um that's about like eighteen pounds or something , isn't it ? D: Mm-hmm . B: Or no , is it as much as that ? B: Sixteen seventeen eighteen pounds . D: Yep . D: Yeah , I'd say so , yeah . B: Um , I dunno , I've never bought a remote control , so I don't know how how good a remote control that would get you . D: No . D: Yeah , yeah . B: Um . B: But yeah , I suppose it has to look kind of cool and gimmicky . D: Mm-hmm . B: Um right , okay . B: Let me just scoot on ahead here . B: Okay . B: Um well d Does anybody have anything to add to uh to the finance issue at all ? D: Do we have any other background information on like how that compares to other other Yeah . B: Thin No , actually . B: That would be useful , though , wouldn't it , if you knew like what your money would get you now . A: Hmm . D: Mm-hmm . B: Mm-hmm . D: Yeah , interesting thing about discussing um production of a remote control for me is that l as you point out , I just don't think of remote controls as somethin something people consciously assess in their purchasing habits . B: Yeah , yeah . D: It's just like getting shoelaces with shoes or something . B: Oh . D: It just comes along . B: Five minutes to end of meeting . B: Oh , okay . B: We're a bit behind . D: Do you know what I mean ? C: Yeah . D: Like so sort of like how do you I I mean one one way of looking at it would be , well the people producing television sets , maybe they have to buy remote controls . A: Yeah . D: Or another way is maybe people who have T_V_ sets are really fed up with their remote control and they really want a better one or something . C: I know um My parents went out and bought um remote controls because um they got fed up of having four or five different remote controls for each things the house . D: But Right . D: Right . C: So um for them it was just how many devices control . D: Okay so Right , so in function one of the priorities might be to combine as many uses I think so . B: Yeah . B: Right , so do you think that should be like a main design aim of our remote control d you know , do your your satellite and your regular telly and your V_C_R_ and everything ? D: Yeah , yeah . D: Yeah . D: Well like um , maybe what we could use is a sort of like a example of a successful other piece technology is palm palm pilots . D: They're gone from being just like little sort of scribble boards to cameras , M_P_ three players , telephones , everything , agenda . B: Mm-hmm . D: So , like , I wonder if we might add something new to the to the remote control market , such as the lighting in your house , or um Yeah , yeah . B: Yeah . B: Or even like , you know , notes about um what you wanna watch . B: Like you might put in there oh I want to watch such and such and look a Oh that's a good idea . D: An Yeah . B: So extra functionalities . D: Like , p personally for me , at home I've I've combined the um the audio video of my television set and my D_V_D_ player and my C_D_ player . D: So they w all work actually function together but I have different remote controls for each of them . B: Mm-hmm . D: So it's sort of ironic that that then they're in there um you know , the sound and everything it's just one system . D: But each one's got its own little part . B: Hmm . B: Um okay , uh I'd wel we're gonna have to wrap up pretty quickly in the next couple of minutes . B: Um I'll just check we've nothing else . B: Okay . B: Um so anything else anybody wants to add about what they don't like about remote controls they've used , what they would really like to be part of this new one at all ? A: And you keep losing them . B: You keep losing them . D: Mm . B: Okay . A: Finding them is really a pain , you know . D: Mm . A: I mean it's usually quite small , or when you want it right , it slipped behind the couch or it's kicked under the table . D: Mm . D: Mm-hmm . D: Mm-hmm . B: Yeah . D: Yeah . B: W You get those ones where you can , if you like , whistle or make a really high pitched noise they beep . D: Yeah . A: You know . D: That's just really good id Yep . B: There I mean is that something we'd want to include , do you think ? D: Uh , sure . B: Dunno . B: Okay maybe . D: I remember when the first remote control my my family had was on a cable . D: Actually had a cable between it and the T_V_ and big like buttons that sort of like , like on a blender or something . B: My goodness . D: And um , you know , when I think about what they are now , it's better , but actually it's still kind of , I dunno , like a massive junky thing on the table . B: Still feels quite primitive . D: Maybe we could think about how , could be more , you know , streamlined . B: Maybe like a touch screen or something ? D: S Something like that , yeah . B: Okay . D: Or whatever would be technologically reasonable . B: Uh-huh , okay . B: Well I guess that's up to our industrial designer . D: Cause it could b it could it could be that f it could be that functionally that doesn't make it any better , but that just the appeal of of not having You know , these days there's a r pe things in people's homes are becoming more and more like chic , you know . B: It looks better . B: Yeah . D: Um , nicer materials and might be be worth exploring anyway . B: Okay . B: Okay . C: Uh . B: Right , well um so just to wrap up , the next meeting's gonna be in thirty minutes . B: So that's about um about ten to twelve by my watch . B: Um so inbetween now and then , um as the industrial designer , you're gonna be working on you know the actual working design of it so y you know what you're doing there . A: Yep . B: Um for user interface , technical functions , I guess that's you know like what we've been talking about , what it'll actually do . B: Um and uh marketing executive , you'll be just thinking about what it actually what , you know , what requirements it has to has to fulfil and you'll all get instructions emailed to you , I guess . D: Okay . B: Um . B: Yeah , so it's th the functional design stage is next , I guess . B: And uh and that's the end of the meeting . B: So I got that little message a lot sooner than I thought I would , so Mm-hmm . D: Um . D: Before we wrap up , just to make sure we're all on the same page here , um , do we We were given sort of an example of a coffee machine or something , right ? B: Uh-huh , yeah . A: Mm-hmm . D: Well , um are we at ma right now on the assumption that our television remote control may have features which go beyond the television ? D: Or are we keeping sort of like a a design commitment to television features ? B: Th Okay , well just very quickly 'cause this we're supposed to finish now . D: I I don't know . D: Yep . B: Um I guess that's up to us , I mean you probably want some kind of unique selling point of it , so um , you know Yeah . D: Yeah , sure . D: Okay . A: I think one factor would be production cost . D: Okay , yeah . A: Because there's a cap there , so um depends on how much you can cram into that price . D: Okay . B: Mm-hmm . D: Okay . A: Um . B: Yeah . A: I think that that's the main factor . B: Okay . D: Okay . B: Right , okay , we'll that's that's the end of the meeting , then . D: Alright . B: Um . B: So , uh thank you all for coming . A: Cool .

The project manager introduced the upcoming project to the team members and then the team members participated in an exercise in which they drew their favorite animal and discussed what they liked about the animal. The project manager talked about the project finances and selling prices. The team then discussed various features to consider in making the remote. The industrial designer will work on the working design of the remote. The user interface designer will work on the technical functions of the remote. The marketing executive will work on what requirements the remote has to fulfill The remote will sell for 25 Euro. The remote will be sold on an international scale. The production costs cannot exceed 12.50 Euro. Whether the remote will be used exclusively for televisions.

ES2002b

B: Is that alright now ? B: Okay . B: Sorry ? B: Okay , everybody all set to start the meeting ? B: Okay , we've got half an hour for this one um to uh discuss the um functional design . D: Could you plug me in ? D: Okay . D: Thanks . B: All ready to go ? B: Okay . D: Okay . B: Um so hopefully you've all been working away , and I've put the minutes of the last meeting in the project folder . B: Um so I guess just to to recap on uh what we did last time . B: Um kind of uh got to know each other a little bit and uh got familiar with all the equipment and started to discuss um a bit about the project , you know , cost-wise how much how much money we had to s Um just want to tell you that you have three new requirements , um which is the The first one is that um uh the company's decided that teletext is outdated uh because of how popular the internet is . B: Nobody uses teletext very much anymore , so we don't really need to consider that in the functionality of the of the remote control . D: Kay . B: Um they've also suggested that we um we only use the remote control to control the television , not the V_C_R_ , D_V_D_ or anything else . B: I think the worry is that if the project becomes too complex then it'll affect um how long it takes us to get it into into production , the time to market . D: Okay . B: So um , we're just gonna keep it simple and it'll just control the T_V_ . B: And the other thing was that the company want the corporate colour and slogan to be implemented in the new design . B: Um I'm not entirely sure what the corporate colour is . B: It might be yellow , because there seems to be a lot of yellow everywhere . D: And the slogan , like the actual written slogan , or just to embody the idea of the slogan ? B: Well that's the thing , I'm I'm not sure um uh th because on the the company website , uh what does it say Uh something Yeah , I mean do they Is that something they want actually written on it , 'cause it's quite long . D: Bout putting the fashion in electronics . A: Mm yeah . B: Um or yeah , just the idea , but I'm not sure . B: So that's something we can discuss as well . B: So those are the three things , just not to worry about teletext , uh only control the T_V_ , and um and uh incorporate the uh colour and slogan of the company . B: Um so is everybody okay with any of that , or do you want me to recap at all ? A: Nope , we're all set . B: Right um , time for presentations then . B: Who would like to go first ? C: I'll go first . D: Sure . B: Okay , cool . C: Alright um , can I st steal this from the back of your laptop ? B: Oh yeah , of course , yeah . C: Uh so this is the technical functions design . B: G go on ahead . C: Um Right to do the um the design I have I've had a look online , I've had a look at the homepage , which has given us um some insp inspiration from previous products . B: Mm-hmm . C: Um I've had a look at the previous products to see what they offer and um I would like to ask you guys for um your ideas about the design at the end of the meeting . C: Um unfortunately we're not allowed to talk outside the meeting room , so Um , having a look at the existing products , I found out that um it tends to come in sort of two extremes , there's either um a very complicated one that's got lots of buttons , lots of colours , very confusing , you don't know what you're doing . D: Right . B: Okay . C: Um in that case the the labelling tends to be very bad . C: Um there's an example I'll show you at the end , um sh show you now . C: Uh here um the button there and there . B: Alright . C: This one's prog . C: Sorry . C: That one's perg and that one's prog , and it doesn't really tell you what it does . C: Um , not sure if you had a a look at the other um control in that example . C: Um it's a very simple one . C: It's got only the basic functions mm but um it's the same size as the the hard to use one . B: Oop . C: Uh it looked a bit clunky . C: They're very big and not very much use for buttons . C: Um , and it's just very hard to access the advanced functions . C: There's there's nothing for instance for a slow motion button . C: Um , my own preferences , I prefer the the clunky one . C: Um it's very easy to use . C: Um but unfortunately it does lack the advanced functions which I I quite like having on the controls . C: Um so I believe the the advanced functions should maybe be hidden in a drawer , or something like tha from the bottom of it . C: So , now I'd like to ask for your preferences . C: Um not sure of how long we've got , uh Um , the clunky one is the one on the right . B: Um . B: Well we can chat away for uh for five minutes or so I think at at most . D: Mm-hmm . B: Just a couple of minutes anyway . D: M yeah , like a lot of a lot of what I've um read and prepared for this meeting fits in really closely with what with what Craig's just gone over . D: So in part I could I could give you some of my personal preferences but I could also th add some to this which is just about sort of um sort of market research . B: Mm-hmm . D: But anyway , um we might come to that later . B: Shall we sh well we'll stick to kind of your area for now . A: Which which is the clunky one , the one on left or on the right?. . A: Okay . B: Yeah . D: Um clunky in what sense , like um h heavier ? D: Larger ? C: Um I think it's supposed to be the same size , but um it's got much fewer buttons . C: It's , you know , it's very spread out and kind of you know , I get the idea it'd be sort of about this size . D: I see , so it's more just basic . B: Looks kind of Yeah . D: Right , okay . D: Yeah . C: got very few buttons on it and Um , do we have any functions that um we'd want on it ? D: Yeah . D: Sure . B: Well I think it's a valid point . B: I mean like the one on the left looks quite um quite complicated , and that P_R_T_ p P_R_O_T_ thing is incredibly confusing . B: Um so I see I see why yo you know you might prefer the simpler design , but yeah you don't want to lose out on , you know , what it does , so maybe you know you know you get a lot of remote controls where you kind of flip the thing open , I think that's a good idea . D: Mm-hmm . D: Mm-hmm . B: I think it's a good idea . D: Mm-hmm . D: Mm-hmm . C: I mean so far I've got um on and off , um switch the channel up and down , and put the volume up and down . B: Mm-hmm . B: Uh-huh . C: Um they're just the the very basics you could use for a T_V_ . B: Uh-huh , and then actual numbers for channels as well , yeah . C: Okay . C: Um , you say that's a h a required one or a requested one ? D: Which was that ? C: Would you like um the channels like the the numbers on thing , um Um , yeah . D: Up the numbers , or the up down ? B: God , I wou I would say that's required , I mean there's no way anybody's gonna buy a remote control these days when if you can't actually individually select channels , I mean would anybody disagree with that ? D: Yeah . D: Yeah . B: Um , what else , uh So don't need to worry about teletext , don't need to worry about V_C_R_ , uh any kind of like display controls at all do you think we need to worry about , you know like brightness and contrast ? D: We don't ? D: No ? D: Yeah . D: Well I think I think es essentially what we're doing right now is we're categorising . D: We're saying well we want this to be a product that offers all the sort of more tricky features but we want them to be in another area ? B: Mm . D: Is that right ? D: Is that what we're we're doing ? B: Yeah . D: We're kind of like sorting them an Or are we actually eliminating things we just don't want the product to have ? C: Um Uh , to start with um sort of a bit both , um we need to find out exactly what we have to have um and after that we can add things if they're possible . B: I think are you are you maybe kind of thinking what we absolutely have to have and what would be nice ? B: Mm-hmm . B: Okay , right . B: Well , do you wanna maybe just , at this point decide on what we absolutely must have as a p as a function of this . D: Yeah . D: Yep . B: Um , so so far , just to recap you've got volume and channel control and Right okay . C: There's um on and off , um volume and channel , and skip to certain channels with the numbers . B: Um Mm-hmm yeah . D: Well , one one way I would look at this um would be that we a approach the different controls in terms of um like control types , so that for the user it's very clear what they want to do where they go . D: Uh and also think maybe a little bit about sorta w w what would just wanna be acc easily accessible . D: For example if we had audio controls , those could be something people set up very rarely . B: Oka Mm-hmm . D: Maybe they're un they're they're they're in a little area but covered up um , things like channel and volume um are used all the time , so we just have them right out on top , um very just very sort of self-explanatory . D: Um so maybe we need to think about having three or more groupings of controls , you know like one which are just the the habitual ones that should be right within your natural grip . D: And others that are uh also available and then others that are concealed . D: Something like that . B: Okay . B: Uh well , just to to wrap up quickly on this this little section Have I just lost Oh no . B: Um , uh do you think maybe that's the only kind of uh essential requirements , and then maybe just things that would be nice if it could do would be things like audio set up and display set up and things like that , maybe like a mute button , that sort of thing . D: Yeah . B: Any of you anything to add to that at all ? A: No . B: No . A: I'll add it later , I guess the presentation . B: Okay , right . D: Mm-hmm . D: Yeah . B: Um okay , if we can move on to next presentation then please . D: Sure . B: Um Do you wanna Probably not , actually . C: Do you want to switch places ? D: Can this can this pl reach ? D: Can this plug come across ? A: No . A: No . D: No . D: So why don't I just pick up and move then . B: Yeah . D: Here , I'll just Why don't I just Mm er , can you go up behind me ? C: Just just switch them . D: Kinda This is so This I'm all in a knot now . B: bit complicated . B: It'd be nice if everything was wireless , wouldn't it ? D: Okay . B: Right . D: Um . D: So I can I can say already , I dunno whether this is for good or for bad but there'll be a lot of kind of uh redundancy in the in the the issues and the the uh the things . B: Oh , like overlap between what you said ? D: Yeah , yeah . B: Oh well , for all you know that that'll happen . D: Which is ma not necessarily a bad thing , but may what I've already started doing is cr I created a slide in in my presentation here so um so that we kind of think well what's the cumulative effect of what we've taken from your ideas and and mine , because certainly I I have a hard time separating separating things completely . D: Obviously obviously what you've just told me what you've just told me impacts a lot on what um like market research mm that that I've been So how do I how do I get this up ? B: Mm hard to know what where your role ends , yeah . B: Okay . A: Um function F_ eight . B: Uh pr yeah , press function and F_ eight , yeah . D: Okay . D: Okay . D: Alright . D: So F_ eight ? A: Function , the blue button . A: Next to the control on the left . D: Oh , and F_ eight . A: Yeah . B: Mm . A: You have to push it together . D: Okay . D: Mm-hmm . A: Yep . D: Okay , I think that that's doing it now . A: Nope . A: Try that again . D: Uh , again ? C: Think maybe the the wire in the back might be loose . A: Wait . D: Okay . B: Yeah , you wanna Oh oh here we go . D: Um , okay great . A: Yep , there we go . B: There you go . D: Okay . D: Just um Before I bring this up what I'll just say is um what I've what I've done is tried to collect some information so that I can then relay this to to you guys so that it's now becomes a collective thing . D: And then kind of lead us in the direction of deciding , 'kay what what are our options , what should we decide and do you know what I mean , so . A: Increase that 'cause we can't see the That's much better . B: Um Okay . D: Okay . B: Right . B: Can you um Right , okay . A: There you go . D: Okay . D: Alright . D: That would be Okay . D: So um does that make sense ? D: So what I basically got is I just looked into some information and sort of th tried to think about how how we could review it and how we could and what kind of decisions we could take away from it and then maybe by the end of just looking at some of these things we can think about what are our priorities . D: Cause certainly there's lots of different information to go through . D: So um I'm thinking here about uh primarily about customer needs , that we start with the customer , and w you know , what they want and what are issues with with um existing products . D: Uh to think about trends and also about try and connect that as you see with the company vision which is about fashion in electronics . D: Um and then , as I say uh w we'd like to prioritise our design features from this and um Dunno . A: Bouncing on top . D: Okay . B: Yeah . D: Um . D: So this is what I've found here , um a lot of this is new to me , so we'll just read through together . D: Um , users dislike the look and feel of current remote controls . D: So they find them ugly . D: Most people find them ugly . D: Um the vast majority would spend more money for it to look fancy as well , we'll see later , the vast majority would spend more money for um slightly more intuitive control , such as voice recognition . B: Mm-hmm . D: Okay I'm gonna we'll look at that in a second . D: Um most people use only a f a very slim portion of all the controls . D: So I guess what we're looking at here is people want this h technology , they tend to use the most simple controls and overall they find remote controls to be something they don't doesn't really appeal to them . B: Mm-hmm . D: So I think what we're doing is we're trying to take like if for me this is sorta like three different different um inspirations , you know , one is that we want uh something that's high-tech but we want it to seem easy . D: And in spite of the primitive side of it and the very high-tech side , we want it to just be an appealing piece of equipment in people's hands . D: Um , frustrations . D: They get lost a lot , s as it came up in our last meeting . D: Um , takes time to learn how to use them . D: This is uh why I mention when Craig was uh showing us some ideas that we actually try and group controls , so d it doesn't just look like a big panel , kinda like when you you look at , you know , a new computer keyboard , or something that is quite explanatory . D: If you want audio , if you want visual , then you have those . D: Um and I will admit I don't know what R_S_I_ stands for . B: Repetitive strain injury . A: Is installing a new remote control something that people Um , I think it'll be the mid range to the high end market , in terms of people . D: Uh , no , that did not come up at all . D: Um so here here is another um sort of a a review here of the main things . D: I also found that most people would uh adults at least would pay more for voice recognition . D: Now apparently we do have access to all the tech cutting edge technology in remote control . D: So I dunno if that's possible we might consider getting into it . D: Um . D: And and again here as we sort of move m sort of thin start thinking about how we wanna sell and market this , I think a recurring theme here is the company wants it to be wants us to make something that's fashionable and sleek and trendy . B: Mm-hmm . D: Um people uh additionally aren't aren't liking the appearance of their products , so we wanna think about as we take all the sort of the techie features how we can um put that into a unit which is which people like . D: You know , they like the aesthetics and the ergonomics . B: Okay . B: So want something that looks good and is easy to use , big priorities . D: Yeah . D: Yeah , so you know just c looking at what what Craig um Craig's i uh ideas are s sorta tell me that maybe what we wanna do is try and um separate the different things that we wanna include in this . B: Okay . D: So if we do say well we want there to be all the technology will we try and make that almost be like optional technology . D: You know , it's like like I find a lot of T_V_s these days , something really like about 'em is if you wanna just turn 'em on and off you can , but they have little panels where you click and there's just like tons of features you go through . B: Mm . B: So it you wanna group all the different kind of types of functions together , you know . D: Yeah . B: That's I think it's a good idea . D: Yeah . D: That's s that's sort of the um But I I'm my hope here is that I'm putting out this information so that we can then say okay , well how do we collectively move on with it . B: Mm-hmm . D: Um I I haven't brought out one specific marketing idea , although my sense is that what we should try and think about is what are the current trends in materials and shapes and styles , and then use that . B: Okay . B: Mm-hmm . D: But not let that confine us technologically . B: Okay . D: So Alright ? B: Right . D: Any um comments on all of that ? B: Well , um one of the things that we have to decide on by the end of the meeting is who we're gonna be um who's our our target audience , our target market . D: That's uh Yeah . B: Um , so if we want something that that looks good and is easy to use , but has y is fairly powerful product , whatever , who do we really want to aim that at ? D: Okay . B: I mean Yeah , who wou who would have the money to spend . D: Where's the money , maybe . D: Yeah . B: Well i if if like twenty five Euro is our is our selling price then you can imagine , well I don't I'm not really sure how much that will retail at . D: And who watches T_V_ . D: Mm-hmm . D: Mm . B: But you want it's somebody who's not gonna just use the remote that comes with their telly , I suppose , they're gonna actually go out and buy one . D: Mm-hmm . D: Yeah . B: So , who do you think we're aiming this at ? A: Cause twenty five Euros for a remote , how much is that lo locally in pounds ? B: It's about sixteen , seventeen pounds , I think . A: Is that too is that a lot of money to buy an extra remote or a replacement remote ? B: Yeah , okay . D: Mm-hmm . A: Right . A: Um so maybe not the high end range , but maybe middle , middle up-ish . B: Okay . A: Kind of . A: You know how much ? A: I dunno I guess you pay , what , ten ten quid for a remote ? B: Okay . A: Like a simple replacement , right . B: Yeah . A: I mean if you lost your remote and the first thing you just wanna go out and get , would you how much would you pay ? B: Yeah , yeah . D: Yeah . D: This this kinda touches on your comments there , David . D: These are the age groups which we have information on and these are this is a table of h what people would pay more for a certain feature . A: Yeah . D: Just gives us a rough idea of where the w the will to spend money on T_V_ equipment is . B: Okay Okay . D: Mostly focused around the twenty five age group . B: Yeah , so do you think we're we're aiming at a fairly young market then ? A: Yep . D: Sort of young professional , kind of . B: Yeah , okay . D: Mm-hmm Uh , yeah , it's the Yep . C: Um Well , did you not say it was the the adults that were going for the the voice recognition ? B: Um do you think then uh voice recognition is something we should really seriously consider ? B: What what do you think , Craig ? C: Sort of the the older group . C: Uh f Yeah . D: It does it does fit with the market that we're sort of identifying , in terms of Okay . B: N yeah . B: I think we are gonna have to narrow it down , to say let's target these people and give them what they want and 'cause you know , there needs to be some kind of selling point to it . D: Yeah . D: Sure . D: Sure . D: Yeah . B: So um anybody anything there to add Just kind of young professionals , uh th like if we are going to include speech recognition , it's kind of between fifteen and thirty five seems to be like a really high response to that . D: Mm-hmm . B: So we could say that was our target . A: I I think twenty five to thirty five is is is fair to add that in as a group as well because that's more than half your group of people who are willing to at least try and use your technology . B: Yeah . D: Mm-hmm . D: Yeah . D: Yeah , yeah . B: Mm-hmm . B: Okay , so fifteen to thirty five , look fairly young . D: Yeah . A: Yeah . B: You know , they have bit of expendable income to spend on this sort of thing . D: Mm-hmm . A: I think perhaps that age group is significant as well because those are people who use the computer , who are familiar with their with computers in in their everyday work . D: Mm-hmm . B: Yeah . D: Mm-hmm . A: I think people who are maybe about I wouldn't say thirty five , but people who are about forty-ish and above now would not be so dependent and reliant on a computer or a mobile phone or something like that . D: Mm-hmm . D: Mm-hmm . D: Mm-hmm . D: But yeah . B: Yeah . D: Yeah , sure . B: So Yeah . D: Mm-hmm . A: So these are people who are gadgety , right ? A: People who are u growing up used to , you know in schools and in universities , when you go on to their working lives , people who would you know regular Yeah . B: Yeah . B: So they'll not sh not shy away from something quite high-tech . A: Yeah . D: Yeah . B: That that's that's a good point . A: Mm . B: Um okay , so um so shall we make the decision uh to include speech recognition if we can . D: If we can . A: I I think one thing we should try not to avoid is not to say we have to use speech recognition right now , because um , based on what you've go y everybody's saying , right , you want something simple . D: Yeah . B: Okay . B: Why is that ? A: You want basic stuff and you want something that's easy to use . A: Speech recognition might not be the simplest thing for somebody to use . D: Right . B: Okay . D: Could it be an on off thing ? A: Um , but what I'm saying is that we're we're trying to lock ourselves into a s particular kind of technology , rather than focusing on on exactly what are the features that we're gonna say , and then , you know , say speech recognition is good for this , speech recognition is not good for this . D: Like if you want it on Yeah . B: Where you can activate it and deactivate it ? B: Yeah . D: Yeah . D: Yeah . B: Okay . D: Sure . D: Sure . A: So maybe we should I suggest that we think about speech recognition , anyway it's a it's something that can be used to fulfil a function , but at end of the day we don't look at the technology , but we look at the function first . B: Okay . D: Yeah . D: Sure . B: Uh-huh . D: Yeah . B: Okay . D: Sure . D: Yep . B: Uh okay , well do you wanna um give us your presentation and then then we can I don't know um might have been a good idea to all deliver our presentations and then discuss , but this is this is how we're Yeah , exactly , yeah . A: Okay , sure . D: Yep . D: Yeah , it's good well it's good to get ideas out while they're fresh in mind . D: Um Not Yeah . B: Oh it's something that's just occurred to me as well is if we make it um speech reco if we incorporate speech recognition , that's appealing to people um maybe with a physical disability as well . B: Um . D: And not losing . D: And also it helps in terms of people not losing this , you know they they're saying oh it's I lose it in the couch . B: Yeah . B: Yeah . D: like we're kind of what we're b sort of getting in into here is mating different uh design features together that they Right . B: Mm-hmm . C: I reckon one problem with speech recognition is um I've actually seen one of them used and uh the technology that was in that one wasn't particularly amazing , so you end up yelling at the control for hours . B: Really ? C: Channel up . D: Oh really , you've seen one before . B: Do you think maybe we need like further advances in that kind of area until it's worthwhile incorporating it though ? C: Um I think it'd probably quite expensive to put in . A: Sorry , do you mind passing me my notepad . B: Mm . B: Course not . A: Thanks . A: Cool , um . B: There you go . A: Okay . A: Um . B: Right . A: Well this is just the working design um . B: Mm-hmm . A: Well this is just what how I would go about it . A: Um I guess I try to define like what we're doing now , try to define what we're trying to get done . A: Um I think in a practical way , we kind of know what it is . D: Right . A: We've used it , we're familiar with it , but we're we can't n we haven't narrowed down um exactly what the things we're trying to fulfil , like Besides the basics , I think back in the back of our minds we know what the basics are . A: Has to change channels , has to change volume , but in like specifics , right , which one of the basics are you trying to target . D: Mm-hmm . A: Um are there certain parts of the basics that are more important or less important than the basics ? A: Um and I just the idea is just to get everybody to um I usually have a have have a design that's there as a basic , so , you know , things that to start everything going . A: But I guess everybody does have some idea , so I don't think um there's a need for that . A: Um okay this finding things is a little bit confusing , so I'll go into the diagram first . A: It just explains how the process goes through , from a from the basic technology point of view , the basic steps that you need um in the diagram and in this slide probably works better . B: Mm-hmm . A: Um okay , you need some power source . A: Kay , a battery or something , to keep it going . B: Mm-hmm . A: Um and that power source is important because it ties you down to um how long the device will last . B: Uh-huh . A: Um it ties you down perhaps a bit later on in terms of the technologies um how far you can transmit the signal or the complexity of the functions that you want . D: Mm-hmm . A: Like for example , voice recognition , right . A: That might be constrained because that you might need to power a microphone , you might need to power other things , so that's one perhaps constraint there . A: Um Th Okay , the basic thing is there's a user interface where people punch a button or talk into it or smile to it or blink their eyes , whatever . B: Hmm . A: You know , and that um picks up an input from a user , um uh a logic a series of logic has to decide what the user is telling the device , and the device has to r you know , based on you push button A_ , so I will do something with button A_ . A: So maybe button A_ is the power button , okay . D: Mm-hmm . B: Mm-hmm . A: Um and then it needs to be able to send the signal out to the device itself which is the receiver here . A: Um and I think that's about it in terms of my design um . A: It's fairly general , um and I guess the purpose of this is also not to restrict you in in the way you're thinking , like um voice recognition , right , um , if it's something which is important then we just add more power rather than having a thing that we don't have enough power . B: Mm-hmm . A: So it's not really a constraint in that sense , but I mean these are functionally , you know , the base , what the technology has to do . B: Okay . D: Mm-hmm . D: Mm-hmm . D: Okay . B: Okay . D: Mm-hmm . A: Um so I guess the rest of it I think we should maybe you you wanna go back to what the functions are ? A: I think that's more relevant to a discussion ? D: Kay . B: Uh . B: Well , do you wan do you wanna finish up your your whole presentation then ? D: Sure . D: Sure . A: Yeah , w I'm done . B: Are you are you all done ? A: More or less . A: Yeah . A: Ps Oh , it's just putting the rest of it into words , but it's essentially the same thing . D: Yep . B: Mm . A: Um you have a transmitter , an input device , logic chip , you know , stuff like that . B: Okay . B: Okay . D: Right . A: Um I guess this would be Yep . B: Right . D: And like on the means b Since we're on the topic of the technology , uh are there any like what are our options ? D: Alright , what's what i in Is this the only way that we go about it , or are there other thin Right . A: Um , these these aren't technology options in that sense . A: This is just um a basic principles and basic components that are needed . D: The basic principle of 'Kay . B: Okay . D: Right . B: Mm-hmm . A: For example , if you needed um if you needed to add uh a voice recognition , right , then your user interface would be split , broken down into more components , right , which you have a microphone , the V_R_ and stuff like that . D: Okay . B: Mm-hmm . B: Oh . D: Okay . B: So this just show how we're kind of modularising the whole thing . A: Uh Yep . B: Okay . A: Yep . A: So each component represents one function , but I think the basic functions are the logic , the transmitter , um and the receiver , okay , and the power are things that you won't have to care about . B: Mm-hmm . D: Mm-hmm . D: Mm-hmm . B: Yeah . A: Um and those are things that based on what your user interface requires then we'll add more functionality to it . B: Mm-hmm . B: Okay . A: Um there might be one other consideration which would be that the the transmission between the remote control and the T_V_ for example . B: Okay . A: Okay , um are we gonna restrict ourselves to using the traditional technologies of infra-red thing ? D: Okay . B: Okay . A: Because that's something you need to actually be physically be pointing to . B: Okay . D: Right . A: Right . B: Well well a worry that was was expressed in the new requirements was that if we made this too complex it would e it would effect um how long how long it took us to get this to market , so I th suspect it might be a good idea just to restrict our kind of our creative influence on this on the user interface and not worry so much about uh how we transmit it um because I mean it it's tried and tested intra-red , so we could stay with tha Mm-hmm Oh , yeah . A: Yep . A: There might be one other problem with the transmission , um in particular right now , since we're talking about voice recognition . A: Um if somebody's gonna h talk to the device , you ideally want them to hold it to them . A: I it you may not require that , but you know , um it's it's it's something very natural , I guess , you know , to hold it , to signal to the user , and push a button maybe to start s talking about it . D: Right . D: Right . B: Yeah , mm-hmm . B: Okay . A: Then you need to send the signal out , so because if you're using infra-red , the line of sight um say the T_V_'s at that chair , and I'm standing in front of here and the transmitter is here , it blocks it . B: Mm . B: Mm . B: Yeah . B: Okay . A: So in that sense , there's not really a restriction but it's something which you may have to think about later on in the process . D: Right . D: Okay . A: Not so much further down . B: Okay . D: And um just a clarification before we finish this . D: Uh does c is our controller is it have the option of being um on a standard uh frequency as all of the other equipment , so that the one controller can control several pieces of equipment ? A: There's there's not much specific specific information , but I think that um one indication of infra-red mean that you're just targeting traditional devices . B: W Yeah . D: Okay . A: Because infra-red is something which everybody has . B: W Well well we've um In the new requirement spec they said just to focus on the T_V_ , so that's what we should do for now I think . D: Just to T_V_ , okay . D: Okay . B: Something I was wondering about was the power . B: Um , is it worth considering like having like a charging unit as opposed to just regular batteries ? B: I mean is that something we really want to go into , do you think , or should we just consider running on regular batteries ? A: There's a there's Okay , from from a from a component point of view there's added complexity , and you add cost to it , um and then there's probably the fact that you need another physical component . B: Uh-huh . B: Uh-huh . A: You need a docking cradle , for example , for you to put it in to charge . D: Mm-hmm . B: Yeah . D: Mm-hmm . B: Okay . A: Or you need to get the user to plug it in . A: Um and most users are very f use already used to the idea of buying batteries and putting it into the controller . B: Okay , so Yeah . A: But unless the controller's gonna consume a lot of batteries , like he's gonna run through like twenty batteries a month , then I don't think rechargeable is something we should you know , we really need to care about . B: Yeah . D: Yeah . B: Okay , so just stick to to regular Okay . A: Um . B: Um , right . B: So basically the um I'm just gonna just recap uh what I said at the start , was that um the the whole point of this meeting was to f absolutely finalise who we're gonna aim this at , and what exactly the product's gonna do . D: Okay . D: Okay . B: So um just to recap on Are we all happy about the idea of um aiming the product at um the fifteen to thirty five bracket ? D: Yeah , that's good . B: Um and also the funct the the actual functions of what it's gonna do . B: Do you wanna recap on that , Craig ? C: Um . C: I think we just say that it was gonna be the the most basic stuff possible . C: Um on off , up and down channels , up and down volume and uh skip to a channel . B: Okay , right . C: Ta . D: And is it going to include any of the uh the more advanced features , or are we gonna eliminate those ? C: Um I think we include mute , but apart from that um I think we just we'll go for the simpleness . D: Okay . B: Okay . A: Okay , I think Another thing that you were saying about categorising the controls ? D: R is it is it is it s is it not an option still that we include some things just as a sort of under like sort of under a door or some 'Cause what what I'm I'd be a bit worried about is if someone was h had previously developed habits of expecting to control surround sound or this and that with their controller and then and then they , you know , w they get ours and w it's doesn't have that . B: Yeah , it's as optional functions . C: Yeah . D: I dunno if that'd be a problem . B: Okay . B: Mm-hmm . A: Um maybe I could suggest we we break them down into three simple categories . D: Yeah . D: Okay . A: One would be audio controls , one would be video controls , and the other one would be a device . B: Mm-hmm . D: Okay . A: Um this may not map very well to advanced functionality especially , but I think that um from a manufacturer's point of view , from a person designing the device , but I think from a point of view of a person using the device , you know a T_V_ is something they see and something they hear , um it's something they do other things to like turn it on and turn it off . D: Yeah . B: Mm-hmm . B: Yeah . A: I mean like so what we could have is like three buckets , right , where we could throw things into , like if we want this feature , let's throw it into there , and then from there decide whether it's basic , or it's non-basic . D: Right . D: Yeah . D: Kay , okay . A: I mean it might help with the visualisation . D: Like that . D: Okay . A: And it would actually help with the component build as well . D: Mm-hmm . B: Okay , right . D: Mm okay , great . B: Um , okay well I gotta kind of got five minutes to wrap up now . B: Um next thing we're doing is having lunch . B: Whoohoo . B: Um and then we're gonna have thirty minutes of working on the next stage . B: Um so I'll be putting the minutes of this uh this meeting into the project documents folder . D: Mm-hmm . B: Um so uh I guess just to just to confirm that we know what we're doing in the next well in the thirty minutes after lunch anyway , um for uh our Industrial Designer , you're gonna be thinking about the components concept . D: Mm-hmm . B: Um User Interface Designer gonna be thinking about our user interface , and marketing you're gonna be thinking about trend watching . B: Um and you'll all get specific instructions as well . B: So um I dunno , just just to to ask now if you've got anything else you've thought about while we've been talking . B: Um , do you wanna start with David . B: Anything else to say at all ? A: Mm no , not really . B: No , okay . D: Um yeah , just I just wanted to ask then before we wrap up , shall we agree for sake of um sort of clarity and when we when we r resume that we'll u use this idea David's proposed , where we think of these three sort of buckets and anything anything we discuss about them is sort of , okay , we're talking about this . B: Andrew ? B: Yeah , yeah I think that's definitely a good idea . B: Uh-huh . D: Shall we do that , then ? A: Mm . B: Yeah . D: Okay , great . C: Um just about the three buckets , um what would go in the the device functions one ? A: Um things like on off . A: Because they don't have anything to do with what you see . B: Yeah . A: I me mean in terms of picture and the entertainment value , you know , um so um And channel . B: Okay . D: And and channel . D: Right . A: Because the on off also goes , you know , like on off like power , not on off sound . A: Not on off video . B: Yeah . A: Although you don't turn off the video on your T_V_ , but um you might wanna you know turn off the sound , say you wanna pick up the phone , there's a mute button , right , so you you have you have a choice of putting it on to um others or a device . B: Okay . B: Okay . A: Device is basically anything which we can't categorise , right . B: Okay , so you're gonna have um audio which is gonna be like you know your bass settings and actual volume hi Okay . A: We put it out . D: Mm-hmm . A: Yeah , anything to do with what you hear , right . D: Mm-hmm . A: You you put that into audio . B: Okay , and then visual Okay , so brightness , contrast , things like that , and then just actual device things , like what channel you're watching , turning on an off , stuff like that . D: Mm-hmm . A: And then video is anything that you can see . D: Mm-hmm . A: Um . A: Yep . D: Colour , yeah . A: Yep . D: Sure . D: Sure . A: Yep . D: Okay . B: Okay , um Mm-hmm . D: And then k I suppose quite likely what would happen is in the d device category there might be some which are just like the habitual standard and then others which are maybe a bit more Yeah . A: Like random which we have no other place to put , but we need it somewhere there . B: Yeah . D: Sure , okay . B: Okay . D: Okay . A: Um even even if it doesn't map very clearly what happens is that people at least have some in their mind . A: It's easy to use , I think that's one thing that um and I guess from the component point of view it's easy to build as well 'cause things are like fixed . B: Okay . D: Okay . B: Okay . B: Um so yeah , I guess just things to think about are you know like the fact it's gotta look good , because of who we're we're , you know , targeting this at . B: Um something maybe kind of quirky in design maybe . D: Mm-hmm . B: Make it kind of ergonomic kind of to hold , you know , things like that . D: Mm-hmm . B: Um , so I guess I guess that's it . D: Great . B: That's the meeting over . B: Whoohoo . D: Then we get to go find out what was picked up for lunch for us .

The project manager briefed the team on some new requirements to consider when designing the remote. The user interface designer presented two existing products and discussed what was wrong with each product. The team discussed how to create a remote which did not include the problems present in the existing products presented by the interface specialist. The marketing expert presented consumer preferences and requirements and the team discussed who their target demographic should be and whether to include speech recognition in their product. The industrial designer discussed the interior workings of a remote and the team discussed various options for components and energy sources. The team then discussed features to include in the remote and what they could do to figure out how to categorize them. The industrial designer will work on the components concept. The user interface designer will work on the user interface. The marketing expert will work on trend watching The team will not work with teletext. The remote will only control televisions. The corporate color and design must be incorporated into the design of the remote. The remote will have buttons for the following functions: on and off, channel up and down, volume up and down, and entering channel numbers. The remote has to look good and be easy to use. The target demographic is people aged fifteen to thirty five. The remote will use an infra-red sensor. The remote will use regular batteries. How to categorize the functions on the remote. How to implement the categorization of functions in the design of the remote. Defining a target demographic. Whether to include speech recognition as a feature in the remote. How to incorporate more advanced functions into the remote while keeping the design and usability of the remote simple.

ES2002c

A: S to do now is to decide how to fulfil what your stuff is , so in that sense so it does kind of make sense , yeah . D: Yeah . B: Okay . D: Yeah , sure . B: Okay , well Okay . D: It kinda does make sense , doesn't it , because when we get into the end of meeting we're kind of talking about action and design as opposed to background . A: Yep . D: Everything I have is kinda background . B: Okay we all ready to go ? A: Yep . B: Well how um on the in this meeting then if we um I'll just just recap on the minutes from the last meeting . B: And we uh decided on decided on our our target group being fifteen to thirty five , and we decided that it was gonna be non-rechargeable battery-powered , that we're gonna group our audio-visual and other functions into into those categories , um . A: Yep . D: Mm-hmm . B: And I told you guys about the three new requirements about ignoring teletext , ignoring everything except the T_V_ , and trying to incorporate the the uh corporate colour and slogan . B: Um so that was the last meeting . B: Is there anything have I forgotten anything ? A: Mm-hmm . A: No . D: Uh that sounds . B: Is that everything ? B: Okay . B: Um so if we have the three presentations , and then if you have anything to kind of that you know you're gonna want to discuss , maybe just make a note of it , and we'll have all the discussion at the end . B: That might be a better idea this time . D: Sure . B: And so if we start off uh with Andrew and then Craig and then David , if that's alright . D: Okay . D: Sure . B: Um and then after that we'll have to make some decisions about stuff , right . A: Yep . D: Yeah , cool . B: So if you wanna take this . D: Why don't I get that ? D: Hmm . B: Screwed in quite tightly . B: Uh what did uh how did we leave it with speech recognition now ? B: We did we say we were gonna try maybe incorporate it but we hadn't made a definite decision on that ? A: Mm-hmm . B: Right . B: Oh I should also point out that um the you know the kind of final objective of this meeting is to reach a decision on the concepts of the product . D: Okay . B: So um that's kind of the end result hopefully . D: Okay . D: Um alright so c is it function F_ eight ? B: Uh-huh . B: Hopefully appear in a wee second . D: Hmm . D: Come on . D: I think it's working . B: Up there we go . D: Okay great s so let me just start this . D: Okay great . D: So um uh s move on . D: Uh-huh oh where'd it all go ? D: It's not good . B: Oh no . D: Okay lemme just see where I can find it . D: This looks more like it . D: I think I just opened up the template . D: Sorry about that . B: Oh right . D: Okay alright so let's have a look here . D: Okay so this was the method that um I've taken . B: Here we go . D: Uh basically what I wanna do here , before we get into it uh too far , is I want to show you all the background information I have that I think we need to acknowledge if we want this to be successful . B: Okay . D: And uh and then sorta g go through some of the way that I've dealt with that information , and then sort of bring us all together into it to see sorta see how this fits in with the overall vision . D: Um so I've tried to take a whole lot of market research and summarise it for us , and then ide identify uh trends that are are sort of in sync and are important to our our uh p project plan that we have so far , and then uh initiate a kind of discussion on design options so that it sorta helps us to to narrow in on on aspects that will inform other uh other elements of the of the project . D: Does that make sense , tha that sort of strategy ? B: Mm-hmm . A: Yep . D: I thought that that will impact on the rest of what we do , so that's why I suggested we get in this . B: Aye a fair point definitely . D: Okay so out of um different uh figures and ratings ob uh of people in general , um consumers in general , the number one thing that was found was that uh the br t television remote control , a fancy look and feel , okay , and not , it specified , not a functional look or or feel , uh b f f fancy . B: Okay . D: Um however , this is where we kinda have to be very , I think , creative about it . D: Number two was that it be innovative . D: Okay so that tells me that we have to find a way to be innovative without a adding just unnecessary um sort of functional bits to it . D: Uh and third priority uh for ease of use , so again that kind of gives us a general picture of how it has to be , um quite user friendly while still having technology . D: So it I'll just say right away as a bit of a foreshadowing into how we proceed with this in terms of m marketing , is that I think um what we should think about is how the um about how the innovation uh contributes to the look and feel , and not so much to the functionality of it . D: For example like when you pick it up and push it like it all lights up or something , you know what I mean , like , or it's got something else to it that just seems innovative because obviously the thing that the message here is ease of use . B: Aye right . B: Uh-huh . D: So how do you make innovation make something more more easy to use ? D: Well that's I guess where we're gonna go with this . B: Okay . D: Okay then there's the other aspect of the back the the market um research I have here is on fashion style , okay , which as we've agreed is a priority . D: Uh top European fashion trend um that I read about says there's this emerging theme of fruit and vegetables , okay , especially in clothes and furniture . D: And when I first saw that I thought hmm , well do we want to actually try and think about this trend and how we add something to it , or we get right into it , or we completely steer away from it , do you know what I mean ? B: Okay okay . D: So my my feeling is that we w do want to observe this trend , but we want to think also about the fact that it sort of has to fit in with something which is not specifically electronics . D: Um 'cause I think what we're in what we're in is partly sort of home decor , partly something like a computer , um so I think we might wanna be careful about how you know how quickly we create like a remote control in the shape of an apple or something , I think that would be pushing it . D: And then in terms of m material trends are for things to be soft and spongy and sort of , you might say ergonomic or or friendly to handle , which is which also in indicated that last year this was this was not the case . D: So um probably a lot of the competition on the market will be still in last year's mode , so if we try and really capitalise on that , I think that'll be in our favour . D: Um So these this is the summary of everything . D: Um style is number one uh thing in the in the market of who we're selling to . D: Uh innovative design technology's also a must in that it's seen it'd be seen to be uh cutting edge , uh but ease of use t has to be insured throughout . D: That was like the number three thing . D: And then at the end there are vibrant natural colours um that's the way I interpreted it anyway , softness in materials , shape , and function , and so I've written at written at the bottom to give us sort of a context of discussion , Mac iPods , something which is , I'd have to say very high-tech , ten gigabytes , whatever , but when you hold it in your hand there's like no buttons . B: Mm-hmm . D: You know what a Mac iPod is ? B: Mm that's true , yeah . D: I'm thinking however Mac iPod is sort of last year's because it's very hard and sort of glassy and glossy , so I'm thinking if we imagine that we're taking some of the features of a Mac iPod and we're then making it s more of like a more of like a comfortable type of or more of like a maybe more vibrant to friendly thing to have . D: Um and then so this is w with all that information what I'm what I'm suggesting in this slide here is that we we take these ideas , and as we get into more the more um techni like sort of production side of things , that we think about shape , materials , and themes or series that go throughout . D: Sort of like a I dunno like um we think of some kind of a thin theme that unifies it all , that we agree on , uh sorta like a marketing identity . D: Um Does that make sense ? D: Yeah . D: So so like I threw out a few ideas there just to kinda get us thinking along those lines like lemon , lime , I dunno , green colours , pe whatever , it's just an idea , 'cause I'm thinking that some of these ideas will seem quite coherent if we use them in terms of their what people associate this them with in terms of texture , shape , colours , things like that . B: Mm 'kay . B: Great . D: Like um the ones the ones which I'm most fond of in terms of giving like a theme to it would be like um like lemon or something like that , you know something which is , like you see a lot in in other areas . D: Like I see lots of websites and things that seem to associate with like lemon and lime and So anyway it's just just an idea . B: Okay . B: Yeah . D: I'm thinking maybe we could incorporate some of these features into a fairly um into something which is which seems to have something to it which is almost gimmicky because like um like something to do with like lighting within it . D: Like you know just within the simple sense , when you pick up a phone and touch a button it uh lights up , q usually the buttons light up . B: Ah . D: How can we build on that ? D: Maybe like it could light up in different colours or something or or people could buy the buy the control and then it comes with different like covers or something so . B: Okay . D: Anyway those are that's all I have , but uh hopefully we can we can revisit those ideas when we get into Yep . B: That's great . B: Uh-huh . B: Okay great . B: Um thank you for that . B: Uh Craig do you wanna uh plug yours in then ? C: Is it working ? B: Mm . B: Not quite . D: Did you press F_ eight ? A: It's probably not sending . A: Yeah . B: Oh something coming now , yeah . A: Yep , there it is . B: There we go . C: And so think of this concept . C: Um to research it I've um had a look on the the homepage again . C: It's provided me with more examples of um previously existing c remote controls . C: Um there's a wee bit of discussion about the other existing ones there , um so I've taken the um suggestions from them and tried to incorporate them into this um So then this we're looking for um suggestions on size th um size of control and the buttons , um the shape of the control , and whereabout the buttons should be located on the control . B: Mm . C: Um what I found from the research is that most the current controls are just basically big bricks with loads of buttons all over them . C: Um they're not very attractive to look at , and they're not very comfortable to hold , they're I just hold 'em like big bricks , and they're very easily lost . C: Um they tend to be very dark colours , so if there are shadowy places down the side of couches you can't really see them . B: Mm-hmm . C: Um the the controls themselves tend to use a very inconsistent colour scheme . C: Um for instance , the stand-by button isn't always red , uh it really should be . C: It's uh something the user then uh identify with . C: This is a red switch off , that's how it should be . C: Um I'm not sure if there's any other examples of that , but something to look out for . C: Um there's a problem that I've I've got couple of preferences for the the end control um I get 'em with the the red colour button for stand-by and s the other examples of that um The buttons should be large . C: They shouldn't be tiny little things like you get on some mobile phones . C: They should be easy to press , very comfortable . C: Um one of the examples given on the homepage was um there's an up and down volume button but both of them have a V_ on them , so the up volume button looks like it should be a down volume button , that's kinda confusing . B: Mm-hmm . C: Um should avoid s things like that . C: Um if the the corporate colour scheme allows it we should have a very bright colour so that it can be easily identified anywhere . B: Okay . C: Um obviously trying trying to avoid being tacky there , but it could um tie-in very easily with your your lime and lemon idea . D: Yeah . D: Okay , do we have a corporate colour scheme ? D: I didn't know . B: I think it's yellow because like the website is yellow and there's a band at the bottom is yellow , so yellow , lemon , you know definitely food for thought there , but keep going and we'll discuss it after . D: Okay . A: And the Play-Doh 's yellow . D: Okay . C: Fantastic . D: Okay . C: Um any extra features we add beyond the basic ones should be m hidden , they shouldn't be on the um shouldn't be visible without something be opened or some sort of special extra effort . D: Yeah . B: Mm-hmm . C: Um if we did decide to go for voice activation there sh should always be a button as alternative , possibly hidden in the the opened up section um making that something is wrong with it or with somebody's voice , maybe they got a cold or Um we should definitely avoid the big square block look . C: That's just wrong . D: Mm-hmm . B: Mm 'kay . C: And um we got an email uh from I think it's the the research department , and they've said th the voice control um can now talk back if you ask it a question . B: Mm . C: So it sh it could be good to have them um confirm any action you take and possibility . B: Aye that's a good idea , yeah . C: Right and these are problems I've had with it . C: Um I don't know where the slogan should go , or really what the slogan is . C: I think it's um , fashion into electronics . B: Yeah . C: And we don't know how flexible the colour scheme is . C: I mean you say you wanted the the corporate colours , but they don't say you know if we can use any other colours at all or That's it . D: Mm . D: Mm . B: Okay . A: Cool . B: Okay . D: Great . D: Lots of good information there . B: Yeah that that was very good , and uh now with David . A: Mm-hmm . A: Mm 'kay um . C: I think I'm cool . D: It's a shame the cable wasn't just in the middle of the table , huh ? B: I know it'd be handy , wouldn't it . D: Just um It takes a second , doesn't it ? A: Oops . B: Do y do you wanna sit in the the line of sight of this um Yeah . A: Yeah okay . A: Let me just get this going first . A: Ah there it is . A: Kay , that should be it . A: Okay um I guess the same thing again , I started with something very basic . A: So just so you guys have some idea of what's involved in my process , um and then you can just work through it and we 'll either modify it or start from scratch um depending on what your needs are . D: Mm-hmm . A: Um the components are exactly the same . B: Mm-hmm . A: Um I think , like what you guys said , um the most input that's needed is basically in the user interface . A: The rest of the components um they do have an impact in terms of cost and complexity . A: Um like you said time to market was a problem , um and how many components are physically in there in cost . A: And the power is basically a factor of that . A: Um and the lower components , the power , the logic , the transmitter , and the infrared , um they affect you in terms of the size of your device , um and that would have some inte impact on how y I think more how you hold rather than um the actual use using the the remote control because um like we've said we've defined , like we only want the basic things that to be visible , and the rest of them we try to hide . D: Mm-hmm . A: So um you know it's just a matter of working out space . A: So I guess three things , um cost , um complexity , and the size . A: These are the three things that um will have an impact on you . A: So just go through it in the components . A: Um these are the options that are available to you , um I'm not very sure about the voice thing 'cause I got another email and it was in fact quite sketchy on what n the voice options are . C: Right . A: Um it said it could talk to you , but it never said anything about being able to listen . A: I it said something about a sensor but never clarified that . D: Mm . B: Hmm . A: So maybe if you well I could see the other email that they sent you , um 'cause they got back to me with like different requirements , or different offerings of what components availa Okay so your basic components are buttons , okay and you have a wheel available , like a mouse scroll wheel , okay there's an L_C_D_ display , um I think these are quite standard things . C: Right . B: Mm . D: Mm-hmm . D: They're standard , aren't they ? A: No um they're well in the sense that these are all the options available for you . A: I'll explain to you the complexity and the cost thing again a bit later . D: Yeah . A: Okay um then there's um how the case actually looks . A: It can actually be flat or it can be curved , um and then the different types of materials that you can use , um I don't think you can use them in a combination , um but um I could check back for you , but I don't think you can actually use them in a combination . B: Mm-hmm . B: We you couldn't have like plastic and rubber ? A: Um I think plastic and rubber would be fine , but plastic , rubber , and wood , I wasn't I'm not very sure about the titanium . B: Yeah . A: They had some restrictions on using the rubber and the titanium . D: Hmm . B: Mm 'kay . A: Um the rubber was a restriction on the kind of power source you could use , but the titanium had a different kind of things on the shape of the thing , so I think that there is some restriction on um I think you could probably group plastic and rubber together , wood and titanium , but you know it might be easier from a cost perspective and a complexity just to use one . B: Okay . B: Mm-hmm . D: Mm-hmm . D: Mm-hmm . A: You know as opposed to two . D: Mm-hmm . A: Um and the other components are logic chips , um again I'll I'll go back to the component chips . A: The com how complex or how easy the logic is , it depends on how many functions you have on the on the unit um and that impacts cost . A: Um I don't think the logic chip has a issue about size 'cause they should be about the same size . D: Mm-hmm . D: Mm-hmm . A: Power consumption should be about the same . A: Um I think the main impact is complexity , um and the other thing is um the power options . D: Hmm . A: Um the first one is a standard battery . A: Okay the second one I think is more of a gimmick then actually a useable thing , it's a wind-up you know , a crank . B: I'll clear one of these things for you . B: Just by moving it yeah . D: Hmm . A: Yeah but that that might be something I think that's more of a look and feel decision because I don't think you can have one power source if you're using the alternative power sources . A: I think whatever it is you still need a battery 'cause I don't think anybody wants to keep doing one thing . B: Mm . D: No . A: Okay the other ones are a solar powered cell , which may not be a great idea in Europe or any country that has seasons 'cause half the year you'd be dead . D: Yeah . A: So like what I said , you probably need like a battery and something else . D: Mm-hmm . B: Mm-hmm . A: Um and the kinetic one I guess for me is the most interesting one because it's movement and people like to fiddle with their and it's a nice sales gimmick I think . B: Mm . A: From a marketing gimmick it it's a technology thing , it's a shake it it doesn't work , shake it , knock it or something . D: Mm-hmm . A: You know you know you have you had those balls , you know those stress balls where you bounce the ball and it and it lights up and it goes , you know that might be a gimmick combined with rubber . B: W yeah . D: Hmm . B: Uh yeah yeah , I see . D: Yeah . D: Hmm . A: You know just to if you get frustrated wi remote control you can throw it , kind of you know just uh you know um so . B: Yeah . D: Hmm . B: I know what you mean yeah . A: Um okay my from my role , I don't think that personal preferences but role preferences , I think um something comfortable to hold , um small and slim I guess that's more in the sense of small and slim in terms of comfortable not so small you can't , you know like a phone or something , too small phone . D: Mm-hmm . B: Mm-hmm . A: Um and the other thing is from a production point of view um the less components we use and the simpler the components means you reduce your cost and you increase your profit . B: Mm-hmm . A: Um and also the time to market and the complexity of developing designing and debugging it um so . D: Mm-hmm mm-hmm mm-hmm . D: Mm-hmm . A: Um okay let me just go back and talk about some of the restrictions . A: Um The user interface restrictions basically means that if you use more complicated features , like the buttons are standard okay , the L_C_D_ panel and the scroll wheel you need more complicated logic . B: Mm . A: Um the case okay with a rubber case you can't have the solar panels . A: Okay with the titanium case , let me just check that um , titanium case can't be curved , it has to be square . B: Okay . A: Okay um there's no restriction on the plastic , and it can't be curved on the wood . D: It can't be curved . D: Okay . A: So that's again , I don't think you can use them in a combination , um especially the titanium I I suspect they're very fixed to a particular need . B: Okay . B: Right . A: So um mixing them may not be a good idea um yep . B: Okay . B: Right can I Yeah well yeah it's just I'm quite keen to get the discussion going with the time we've left so but yeah you c ask away . A: That's it . D: Uh question on can I ask a question ? D: Okay . D: Can we uh power a light in this ? D: Can we get a strong enough battery to power a light ? A: Um I think we could because the L_C_D_ panel requires power , and the L_C_D_ is a form of a light so that Are you thinking are you thinking of of a light in the sense of um a light light , or a light in the sense of it glows kind of you know Frankenstein , it's alive . B: Mm . D: Okay . D: So maybe one of the things we can just try and include is a really good battery . B: Why what kind of light do you want are you thinking of ? D: Well I mean I'm thinking it might be That for uh this to be a high-tech thing it's gonna have to have something high-tech about it and that's gonna take battery power , and to make that to make that a realistic goal I think one of the issues that will come up later is , can the battery power it ? B: Uh-huh . B: Yeah . D: Illuminate the buttons . D: Yeah it glows . D: Well m I'm thinking along the lines of you're you're in the dark watching a D_V_D_ and you um you find the thing in the dark and you go like this , and that's what everybody does . A: Okay . D: Oh where's the volume button in the dark , and uh y you just touch it , or you just pick it up , and it lights up or something . B: Yeah yeah yeah . A: Okay . B: Like a phone yeah , like the backlight in a phone . A: Okay . D: Like a phone , yeah yeah . B: Okay cool . D: Whereas with phones , people charge them once a week . B: Yeah . D: We're gonna need to put in a really good battery so people don't have to charge their r remote control every few days . A: Um that's why I think the option of the the kinetic thing which basically means as long as you shake it like a watch , like an automatic watch um it's probably sensitive enough when you fiddle it . D: But are people gonna wanna shake their movie controller ? B: Mm . D: Right . A: So you could trigger that to a light , like I said the bouncing ball thing , or you could trigger that to use that to power the light as opposed to so when they pick it up , right , and then that that sorta triggers the glowingness . D: Sure . B: Mm . B: Okay . D: Okay . D: Right . B: Okay . D: Mm-hmm . B: Right okay um well let's just go right back to the marketing ideas for a start , and just giving an id idea on the time , we've got about fifteen minutes to play with at most . D: Okay , great . D: Okay . B: So um yeah so just t to bear in mind that the ultimate goal of this meeting is to reach an decision on the the the concepts of the product . B: So back to your idea about um incorporating the idea of like fruit and veg , and the corporate colour , and things like that . D: Okay . D: Yeah . D: Yeah . B: Um I mean what does everybody think about Does anybody have any ideas of about how we can fit all that in together ? B: I mean that's kind of the user interface type of thing , what are your thoughts on that ? C: Um I think we could go for like um maybe not a p a fruit shape but a very sort of curvy type shape . C: Um you could have the same sort of texture and colour as a fruit . B: So maybe do y are we thinking something that like s could sit in your hand comfortably , or do you th you'd hold onto comfortably or So something quite curvy ? C: Um probably something that s sits in your hand comfortably , sort of feels right in your hand . B: Okay um right okay . B: Colour-wise I mean you made a re uh was it you or uh I can't remember who made the point about how if you've a nice bright colour you'll not lose it , was that Whose about how if you have a bright colour you'll not lose it so much . A: I think he made that . D: What's that ? D: Yeah . B: Um and when the corporate colour is yellow , I mean maybe we could think about about the colour of the whole product being yellow I don't know . D: Okay . B: Um And then obviously the uh the materials when it has anybody got like an overall picture in their mind about what what might work ? D: Well I mean I'm thinking that what we need to do is have something that kind of unifies a lot of the different concepts , and if we think that what we are w our number one marketing motive is um the look and feel . B: That's all . B: Mm-hmm . B: Mm-hmm . D: So for the look and feel to seem coherent and not just sorta bits and bits and pieces of of concept and technology or or whatever or fashion , then we should have it kind of come back to one thing that we kind of all sorta can visualize . D: Um maybe what we could do is t th think about a concept which touches b back to the on the um the colour , you said company colour yellow . B: Mm-hmm . D: I mean if we think of something , like I was saying also lime and lemon you know , what can we come up with something where we we try and associate it with with like the series . B: Mm-hmm . D: We just come up with something like that we kind of use it as a theme to inspire the shapes and things . B: Okay . B: Right . A: Is there a particular shape that you're interested in ? A: Like does marketing have any research on does it need to be long ? A: Does it need with a square thing wha Yeah 'cause that will n help narrow down the choice of Like fruit . B: Oh you know like in circular in shape or Choice of material yeah . D: Yeah . B: Cause I I I was kinda thinking about as well you know how you get these shock resistant mobile phones , and they're plastic but then also have like rubber on the outside , and it kinda feels it feels kind of warmer to the touch . A: I'm thinking fruits in my head , but that's tacky . C: See I'm I'd quite like a sort of uh snowman type shape . B: It feels a bit more comfortable , and maybe we could incorporate plastic and rubber into it . D: Yeah . B: And then then we could have curved shapes , 'cause wood or titanium , yeah , it's gonna have to be boxy and rectangular and I think we might be moving away from that you know so um Well I'm do we really want it in like the shape of a lemon or no I don't think we do either . D: No no no not at all . D: It's more more just that we we think about like what it is we're trying to achieve , so and then we have one one sorta theme that we stick with . D: Do you know what I mean ? B: Okay right well um so thoughts about the actual shape of the thing . B: A snowman shape ? C: Um so a p sort of larger bit sits in your hand , and then you got maybe another bubble at the top for just any other function you need . B: Uh-huh . B: That's quite a distinctive shape , that would be good wouldn't it . D: Right , sure . D: Yeah . B: Yeah so yeah should we go with that ? D: Um can we yeah like to and wha like do you have a Can you like yeah just t we can visualize it . B: Do you wanna draw it on the board ? C: Um something like that um you got two groups there um maybe it could fold up and you get a third group inside or uh you have volume controls about there . D: Okay . B: Ooh that'd be good . D: Okay . B: Mm-hmm . D: Yep . B: So call it the snowman-shape trademark . B: Yeah that's cool . B: Um and I mean colour-wise what does everybody think ? B: I think it is quite important to get yellow in there somewhere . B: I mean do you want the whole thing yellow , maybe like yellow and white do you want something Uh-huh . D: Mm . C: So I reckon it'd look quite nice if we just had um this here , had a sorta background yellow , and then have sort of a nice bold colour for the buttons . B: Okay cool . B: Um and also I mean how are we going to incorporate the slogan in ? B: The fact that it talks to you , I mean it might be quite cool if when you first start using it it says , what is it , putting fashion into electronics or something , I dunno . B: Or when you like or if you turn it off or something if it can speak if it could actually say the slogan it might be a bit more powerful than just having it written on it somewhere . C: I think that might scare me . B: I d I d any thoughts on that at all ? C: I think that'd probably scare me . C: You turn it on your control possessed s . B: I know . B: Um unless an a I mean if you also would that work if we wanted to incorporate um an L_C_D_ display , where would we put that ? B: Would we put that on the inside or It's bound to increase the cost of it a lot , I would've thought . C: Um Nah . A: Do we need an L_C_D_ display ? A: What what's the functionality of that ? A: Yeah but the question is what are we using it what would we what would we achieve from it ? D: What would it achieve ? A: Putting in lights is cheap but putting in an L_C_D_ panel just to make it glow is a bit of a Mm-hmm . D: Well L_C_ well I'd when you used to mention the L_C_D_ I'd think I wonder what that would be about . D: And the th the thing I could see it helping with would be if it was somehow connected with um listings . D: So as you scroll through , 'cause we said we might have a jog dial , so as you scroll through your stations you can y it actually tells you what it is . B: Yeah . A: I think that will be a problem because we don't have an input device to get the listings into it , so um it's a bit nuts to get the Monday Tuesday Wednesday you know . D: Right , okay . B: Mm oh yeah that's true . B: Yeah . B: So so no need for an L_C_D_ display ? D: Mm-hmm . D: Mm-hmm . A: Um I I'm not saying there's no need for an L_C_D_ display , but um it's what's what what would it tell the user , 'cause the L_C_D_ tends to be an output as uh as opposed to an input so um does the remote control need to talk back to the user ? B: I think that would make it very complex . B: Yeah . B: Yeah . D: Mm not real Mm-hmm . A: We have the option of the speaker as well the sa the same thing goes for the speaker , is there a need for the remote control to to talk back ? B: I don't know if there is really , no um I would say no need for a talk-back . A: Um You could put a game on it . B: Uh does anybody disagree with that ? D: No . B: No ? B: Easy . A: When the T_V_ dies you can play with the remote control . D: Mm mm . B: Okay um right so you're gonna have the three different sets of of functionalities , um I mean do you wanna group them into s head of the snowman , body of the snowman , inside of the snowman , is that what you're thinking ? C: Um well I think the advanced ones the the ones you don't usually use could be hid inside . B: Okay . C: B um I think the we had were fairly basic ones , they'd have to go on the the front somewhere . B: Okay right um what else do you need to talk about ? D: Well i I was just Yeah . A: Where would you physically position the buttons ? A: Um I think that that has some impact on on on many things . D: Yeah . C: Um Yeah I think so yeah . A: Um maybe you wanna draw onto the Yep . B: So I'm just gonna um pop this in here 'cause I have a slide about decision making which I'd forgotten about . B: Oh sh God we've got five minutes um okay uh back we go . B: Um energy what do you think that's suggesting we're how we're powering the thing ? B: I really like the idea of this kinetic thing where you'd have the back-up of the battery , but have have kinetic power , I mean what does anybody think about that ? D: Yeah , sure . D: Um I've had kinetic things before , and the the the one issue we need to keep in mind with them is that you're committing the user to moving it , and watches yeah Sure , okay , right , okay . A: No , like I said we have a h hybrid kind of thing , so it's not gonna charge the battery , it's just Yeah . B: Okay . D: Support for it . D: I mean just it's just worth pointing out because like I've I've known I've known people to have kinetic watches that they wear all the time , and it's just like magic because it's always powered and there's no battery . B: Mm-hmm . D: I've also known people to have things like like a jewellery watch they wear from time to time , and they eventually just say it's just too much of a nuisance because I don't wear it all the time . B: Yeah . A: Yep . D: Like remote control is similar , you're away on vacation , I dunno whatever , you something , and it just starts to get worn down . B: Yeah . D: So we should think about Yeah . B: Well I suppose that if you're if you're away and you're not using it , then you're not using any power either . B: So you'd have the battery as the kind of to keep it ticking over idea I'm really sorry we're gonna have to wrap up quite quickly , we don't have as much time as I thought . D: Yep . B: Um so I think that's what energy is referring to here . B: Chip on print , is that that's an industrial design thing , is it David ? A: Yes yes . B: Okay um as for the case , kind of discussed that Yeah I know we're gonna have like rubber buttons that feel kind of Okay . D: And this size here , I'd suggest this be small , like quite small . D: Um just a a lot of the um I mean one of the things running through my mind right now , I realise we're being efficient to wrap up the meeting and have lots of decisions made , um but we are leaning quite a bit to the side of being low-tech , rubber buttons plastic frame , it's almost like we're reproducing the same old remote control that's out there . B: Mm-hmm . B: Mm 'kay . D: Should we think about how we are actually getting this high-tech user friendly uh um theme like what is it that we're u we're using to to achieve those goals ? D: Like Okay so so backlighting , that would be good . B: Could have things like backlighting the buttons and stuff like that . A: Or even a clear case . A: Um you know a a glowing a a glowing yellow type case where the yellow is showable , but in the dark it sort of , it's alive . D: Yeah clear , that'd be Okay . B: Aye that would be a good idea . D: Yeah sure . A: Um in in a slight subtle way . B: S so like cur slightly transparent case , so it's yellow , like tinted yellow , but you can maybe see through it . D: Yeah that'd be really good . A: Yeah yeah . D: Yeah . A: Yeah . B: Is that what you mean ? A: Or or there might be a light running through it like a mouse . D: Sure . A: You know you have cordless mice and they don't eat that much power right . D: Yeah , yeah . A: So the power the battery in that sense , maybe you have one or two stratig strategically placed lights that sort of Yeah but because the case is transparent so it gives it a little bit of a glow , doesn't make it freaky . D: Yeah . D: Sure . D: Yeah they they emanate a light through it . B: Okay . B: Lights . D: Kay . D: Yeah , mm-hmm . B: Okay . D: Um and then the other thing that we we're s we've committed ourselves to achieving is simplicity , and so I'm thinking maybe should we try and think about having something like um some kind of an innovative concept about how the um the volume and the channels are controlled , 'cause that's the main thing people will f wanna do . B: Mm . D: Could we use like a jog dial , like a nice just sort of round , somewhere on it where you just roll it ? A: The question is when you're rolling it , how do you wanna roll it ? D: Or Yeah . A: Do you want 'em to roll it like that ? A: Do you want 'em to roll it like that ? A: Cause in a mouse your hand's in a position to roll it , whereas the other thing about having it jog dial this way , it tends to get moved accidentally . C: Mm . B: Yeah . D: Mm-hmm . B: Yeah if you are holding it in your hand you could you could do that , couldn't you ? D: Well why don't we do it like a mouse then ? B: If you're holding it in your hand you could Do you think ? A: That's a very unnatural motion to yeah . B: Okay . A: Can you imagine you have to scroll a lot . A: Um it might work for volume , and maybe some of the brightness controls and stuff like that , but not for channels right . D: Yeah . B: Mm . A: If you have a Telewest box you've got like , you don't have to buy all the channels , you've about fifty channels , can you imagine trying to . D: Mm-hmm . B: Yeah okay okay um Yeah . D: Yeah . D: Yeah , sure . A: Um and I don't think having that you know too quick too slow kin it's confusing to the I dunno . D: Mm . C: Well , but then for um for skipping a large amount of channels you do have to uh to skip the channel button , the number part . A: But users tend to tend to want to use that and once they lose out on the user experience they're like Because that's becomes the most accessible thing in front of Yeah . D: Yeah . B: Okay . C: Uh but Yeah . B: Okay . D: But that's not a bad thing is it ? B: Just Okay um right well wouldn't it we do need to make a decision on whether we want to incorporate a jog dial in nice and quickly . D: Because when you think about it , the alternative is to go push the button . D: Jog dials are much easier than that . D: You just roll . B: Um I'm all for them actually , I think they're quite you know th very quick to m to use . D: Yeah . D: Yeah . B: So does anybody oppose the idea of of incorporating one into the design at all ? B: No . B: And the other thing was um can we think of any way of getting the slogan into this thing ? D: Yeah like I mean if we if if we keep coming back to this board here , I wouldn't be surprised if we could take this idea , imagine that , I dunno , that it's within the shape of the hand , it's quite small I dunno . B: Uh-huh . B: Uh-huh ooh okay , we really gotta wrap up so yeah . D: Yeah . D: It's small , and that we've got like the the l slogan somewhere like on the casing at the side , and that yeah well I mean isn't that what we just h said said we s just have to decide now ? B: Okay well if we can do that , great . B: Yeah okay . B: Yeah let's let's try and get the slogan on there um , and Mm . D: Yeah . D: And then like a jo And then like a jog dial somewhere that fits in with the shape of it like I dunno like here , in with the It would get bumped , it's doesn't really fit with your hand . A: So you wanna expand the shape of the That that might have one problem in terms of um in terms of whether you're left handed or you're right handed you might be locking yourself in . D: Yeah . D: Or maybe just fit it in like down the middle here . C: Mm . A: Could I just could I just jump in and suggest something quickly ? B: Okay . B: Right I'm gonna have to I'm really gonna have to hurry you on here 'cause we're we're actually over time . D: A jog di Yeah . D: It's kind of yeah Yeah . B: Um is there anything anybody's unsure about ? B: Just for in closing just the next meeting's gonna be in thirty minutes , and so you can see in the screen here what each of you are gonna hopefully be doing , uh I know that the designers are gonna be working with Play-doh on that . B: So um that'll be that'll be good . D: Huh . B: Um and I'll get the the minutes up as soon as possible . B: Anything at all you think we haven't discussed that we need to ? B: Is everybody kind of happy about what they're gonna be doing ? D: Um Yeah I think the jog dial , you know it just after you drew that , what if it was flat and you just spun it , that'd be great . A: Um I think one thing would be the jog dial 'cause that's gonna have quite a big impact on the thing um Yeah that's what I was thinking the a slide , because then you you don't have to put the hand . D: Yeah . D: Yep . A: I think incorporating a logo is quite straight forward . A: There's lots of space for it um Yeah but it's also a a marketing and a function Yeah . B: Okay . B: That's kind of a design thing that you guys can can discuss , yeah . D: Sure , yeah , yeah and materials we sorta said we'd do plastic and rubber , didn't we , and I think maybe we should try and stay away from just the big protruding rubber buttons , 'cause that'd just be so standard . B: Okay . B: Yeah . B: To make something flush with the case ? D: Something a bit more flush , yeah , or maybe have rubber incorporated into the case as well , so that it has and also t plastic I've seen can get really textured , so you can get plastics that actually feel soft in your hand . B: Okay right . B: Okay . B: Sp kinda grippy ? A: Feel like fruit . B: Okay . A: Fruits kids . D: They feel kind of like um , you get pens now and then that you'd think that they were rubber but they're not , they're actually just plastic that's textured , kind of a little bit like Okay . A: No like Yeah yeah . A: Yeah yeah kinda like that yeah . B: Okay I'm gonna have to I'm gonna have to call this to a close 'cause we're way over time . B: So um that's really good , like we've s had much to talk about that um pretty much run out of time to do so . B: So off you go and design stuff wooh . D: Okay . A: Play-doh time . B: Yeah quite jealous actually . A: You got to choose first . A: No , we're kidding . A: Okay , can I just swipe your power cable , I don't think it matters . A: Okay lemme okay , I'm gonna pull everybody out first and then put in whoever needs to be left . A: It's you . A: Argh . A: This is a real hassle and a oops . A: I'm gonna take the microphones , 'cause it's too lazy t take them off again . A: Cool .

The project manager recapped the decisions made in the previous meeting. The marketing expert discussed his findings from trend watching reports, stressing the need for a product that has a fancy look and feel, is technologically innovative, is easy to use, and incorporates some aspect of fruit and vegetables in its design. The interface specialist presented research on the appearance of current remotes, concluding that current remotes are generally unappealing in terms of look and usability. The interface specialist presented ideas on how to remedy the unappealing aspects of current remotes in the team's design and also how to incorporate the corporate color scheme into the design. The industrial designer presented options for materials, components, and batteries and discussed the restrictions involved in using certain materials. The team then discussed options for the shape and color scheme of the remote, as well as what components, batteries, and materials to use. Some team members will design a prototype of the remote The remote will be curvy. The remote will be shaped like a snowman. The remote will not have a talk-back function. The remote will have a jog dial. The materials used will be plastic and rubber. The case will have a soft fruit-like feel to it. The remote will not have an LCD display. The remote will have a kinetic battery. The remote will have rubber buttons. What sort of battery to use. How to incorporate a fruit and vegetable theme, the corporate color, and soft materials into the remote. What shape the remote should be. Whether the remote should have a talk-back function. Whether to have an LCD display on the remote. What the case will look like. Whether to include a jog dial on the remote.

ES2002d

B Okay we all all set ? B Right . B Well this is the uh final detailed design meeting . B Um we're gonna discuss the look and feel design , the user interface design , and we're gonna evaluate the product . B And the end result of this meeting has to be a decision on the details of this remote control , like absolute final decision , um and then I'm gonna have to specify the final design in the final report . B So um just from from last time to recap , we said we were gonna have a snowman shaped remote control with no L_C_D_ display , no need for talk-back , it was hopefully gonna be kinetic power and battery uh with rubber buttons , maybe backlighting the buttons with some internal L_E_D_s to shine through the casing , um hopefully a jog-dial , and incorporating the slogan somewhere as well . B Anything I've missed ? A No . B Okay um so uh if you want to present your prototype go ahead . D Uh-oh . D This is it ? A Ninja Homer , made in Japan . D Um , there are a few changes we've made . D Um , well look at the expense sheet , and uh it turned to be quite a lot expensive to have open up and have lots of buttons and stuff inside , so instead we've um this is gonna be an L_C_D_ screen , um just a a very very basic one , very small um with access to the menu through the the scroll wheel and uh confirm um button . B Okay . B Mm . B Mm-hmm . C Mm 'kay . D Uh , apart from that , it's just pretty much the same as we discussed last time . A And there isn't uh d it doesn't open up to the advanced functions ? A So the advanced functions are still hidden from you , but they're hidden in the sense that um they're not in use . C Where are they ? A Um they're in the L_C_D_ panel and the jog-dial ? C Ah , right . A Okay 'cause The L_C_D_ panel just displays um functionally what you're doing . C Great . B So w what kind of thing uh is gonna be Mm-hmm . A If you're using an advanced function right , like um c brightness , contrast , whatever , it will just say You know it's like it only has four columns , it's a very simple L_C_D_ like , whereas many the minimum amount we need that the user will automatically know like this is brightness or this is contrast . C Right . C Okay . C Right . C Right , 'kay . B Okay cool . A It might even be one , a bit more complex L_C_D_ panel with pictures like maybe the sun or the , you know , the the symbols of the various functions . C Okay . C Mm-hmm , and what is this here ? B Oh right okay . B Cool . A That's a number pad . C Okay so the number pad is 'Kay , great . B Where are we gonna have the slogan ? A Um they're al along this Yeah . D You know , just like right inside there . B Okay cool . A You have this space here , and then you have this thing on the side as well , or at the bottom . B Okay . A Cause slogans are usually quite small , right , they're not like huge so they're s Say a button's about say a button's about this size , right , so you would still have plenty of space for a slogan , say even for that . C Mm . C Yep . B Okay . C Looks good . C Yep . C Mm-hmm . B So if this isn't to scale , what kind of dimensions are you thinking about here ? D Well we want the other buttons to be big enough to push easily with a finger so we reckon maybe that'll be about the same size as the palm of your hand . B Mm-hmm . C Okay . A Yep so that would be about a centimetre for a button , so one two three four centimetres . A Plus maybe half o five six seven eight , about yeah nine total . C Mm-hmm . C About nine in total . B Six , seven , eight , nine , ten . B So we're talking about ten centimetres . C That sounds good . C Yeah . B That would be good . C Yep . B So ten centimetres in height . A Nine , ten . A Yep . B Okay um . C That'd be good , in fact a pen is about ten centimetres usually , so that would be that sounds like a really good size , if you see it there . B Yeah . B That's great and it's very bright as well . C Mm . B So um okay . C Is it possible uh I'm just gonna bring up the idea of colours . C Is these are these the colours that of production , or is this just what we had available ? D Well I'm We're gonna have again the the sort of the foggy um yellow from last time that lit up when you pushed the button . C Right . D Um But um this button um , because it's red it's sort of very prominent , we're gonna use it as uh it can be the power button if you hold it for maybe two seconds it'll send a stand-by signal . B Okay so just could you just list all the things that it does s so I can write them in the report . B Mm-hmm . D Um apart from that it's gonna be used as a confirm button for the L_C_D_ screen and you use this as a jog-dial . A Excuse me . A Sure . B Okay . B Okay so that's like an okay button , right . C Mm-hmm . A Oh we've discussed how h high it is , but how wide is it ? D I don't know . B Okay . C How high is it ? A No as in the height , but what about the width ? C Yeah . D Didn't put five centimetres . B Oh oh like depth of the actual thing . A Do we need five ? A I don't think five is be about th three and a half . D Um . C Okay . D Something by there . B Oh is this k to get an idea of scale from your from your thing there okay . A Yeah , yeah . C Sure . B So you can power on and off , what else can you do ? C Three and a half . D Um you can skip straight to a channel using these buttons . B Okay . D Um , were gonna have the volume control here , but um because we've got the the L_C_D_ and the jog-dial we just thought we'd um use that as the volume . B Okay jog-dial for volume . B And what else do you do with the jog-dial ? C Mm-hmm . D Um you can use it for um more advanced functions like contrast , colour and Um yeah . B Contrast , brightness , yeah , and anything else ? D Um just whatever else we wanted to include as the advanced functions , um we didn't actually go through and specify the Uh what can a T_V_ do ? B Well of the designers what are they ? A Okay things like um brightness , contrast , um maybe tuning the channels . B Uh-huh . B Okay channel tuning . A Um . B That's a good one . A What else ? A Um the various inputs . A Are you having a V_C_R_ , are you having you know which input do you have ? C Mm-hmm , mm-hmm . B Okay auxiliary inputs . C Mm-hmm , probably colour or sharpness . A Um . A Yep , colour , sharpness . B Sharpness . A Um a lot of these things will have to be um free and open for users to define them . C Mm-hmm . B Okay what about uh sound settings ? B Uh d can you change any of those at all ? C Audio . A Audio , we have like your basic y your base , your mid-range , your high range . D Um . A Um . D the the balance hmm . A Yep , left-right balance , um maybe even pre-programmed sound modes , like um the user could determine like a series of sound modes , and then what could happen would be um when you click on that then it would go to that setting . B Okay . C Mm-hmm . B Okay , is there anything else at all it can do ? C Mm 'kay . A Yeah . B That 'cause that's that's fine . B Just need to know so I can write it down . B Okay um right I g I guess that's it , so we can now um We can now have a little look at the the Excel sheet and price listing , and see if we need to um if we need to rethink anything at all . D Mm-hmm . B So um for this first part here power-wise , have we got battery ? A The battery . B Do we have kinetic as well ? A No . B No . B Okay , just battery . A Um . A We need an Yep . B And that's because of cost restraints is it ? D Yeah . B Okay um what about the electronics here ? A Yeah advanced chip . A We need an advanced chip I think , yep . B Advanced chip . A Let me just confirm that . A Yes I think so . A Yep . B Okay um the case , what does it mean by single and double , do you know ? D Um I think single would just be sort of one sort of oval whereas double is this sort of thing . A Yeah . B So we want double-curved ? A Yep . B Okay . B Um . A Plastic . B Is there any rubber at all in the buttons or any Okay , um and we wanted special colours didn't we ? A I think we're gonna have to skip the rubber . A Um . A Yep . B So I'll have to put that Oh no wait we ho how many colours have we got there ? A For the case itself , one colour . A It's one special colour . B Just one colour , okay . A Cause the case unit itself , the rest of our components go on top of it . B Okay so interface-wise , is it this third option we have , the two of them there ? C Mm . A Yes . A One and the L_C_ display . B Okay and then buttons , we have what , two colours ? A How many We've got push buttons as well . D Um we have um got some push buttons as well . C Or even clear . B Like uh oh wait so push button and integrated scroll wheel push okay . D Kay . D So I reckon we've got one button for this thing 'cause it's just one big sheet of rubber . B Uh-huh . D I'm not sure if that counts but You can see we're we're all very far beyond the Well we could take out ones by making it single curved , just fill in those bits . B Okay . A Okay let's just be safe and put like say four buttons for that one . B Okay . A Okay um and maybe a special colour for the buttons , so maybe four again . B Four . B So w why are we arriving at the number four ? B Where does the number four come from ? A Cause that's one button by its the complexity of twelve buttons . B Okay right , so we're writing down four . A So we're just estimating that yeah it would be less . B Okay . B How about these ? B Are we wanting them in no they're just is everything gonna be plastic ? A No . A Yep . A Yep . B Okay . B So we're w w quite far over . B Now we're gonna something's gonna have to go . B Um we're at sixteen point eight and Well we h something has to go to the tune of two point t three Euro , so let me see , what are we I mean oh yes sorry , four point three . C Uh how mm-hmm how are we going to achieve this high-end product if We only have very sparse Two point three ? C Four point three no ? B My maths is all out . B Yeah . C And then where is the Mm-hmm . A How much would that save us ? B How much would that save us ? A That will only save you one . D That is one . B One . A The other thing could be that um you could take away the L_C_D_ panel and the advanced chip together , um because when you do something on the T_V_ , the T_V_ responds and reacts as well , so the user could be looking at the T_V_ and pushing his thing so we may not need to so when we scroll we need just some way to get the T_V_ to respond , which I think is a technically doable thing so Yep . D That's fair enough , yeah . C Mm-hmm . C Mm-hmm . B Okay so So w what's our reviewed suggestion ? C Mm-hmm . C Mm-hmm . B Um take away the L_C_ display ? A And the advanced chip goes away as well . C Mm-hmm . B To be replaced with a regular chip . A Regular chip . A Yep . C Mm-hmm . B Okay . A So what that means is that um The twelve buttons that you see there . B And so we've got point three to get rid of . B Um and we ha where are the four the four push buttons are where exactly now ? B Twelve buttons . D That's um one piece of rubber but it's gonna have twelve button things underneath so Yeah w Um So I reckon Reckon that probably counts as a special form for the buttons . B Yeah . A Functionally you're gonna have to intercept So four is a good estimate for Yeah , so you can't actually cut It's like three times the number of buttons , four , eight , twelve . B Do you think ? B Like is is that one big button or is it twelve buttons , how can it be something in between ? A It It needs to be more than one big button because if you open up your phone , underneath there's actually one button underneath , it's just that the panel itself is a single panel . C Mm-hmm . B Mm . C Mm-hmm . B Okay well we have point three to get rid of somewhere . A We just report that it has to be over budget , or the colours , you could take away s colours for th for the buttons . B Mm . B No can do . C Yeah we could just go with um Hmm . A Normal coloured buttons . B Well do you want colour differentiation here ? A No that's not the button we're talking about . B Oh yeah sorry yeah then . A That's the buttons only refer to the pad so Should we take that off uh ? B Right so Ah . A Hey it's back to the original . B That's it . A Um so then these just become normal coloured buttons , so that might be some some way of cutting the cost . C Mm-hmm . C Mm . B Okay , ach that's a shame . B Um right , so take away that completely ? B Ah . B And now we're under budget . B So we do have point five Euro to play with if we wanted . B Um Doesn't say so . C How about with embossing the logo , isn't that going to cost us some money ? C Yeah . C That's a freebie . A Yeah . B Yeah that's a good idea . B Just one ? B Does that mean that one button has a special form or Yeah okay . D I think there's just one button so handy . B Well well there we go . B So I'm just gonna have to redraw this now . B So we're not gonna have the L_C_D_ anymore , and we'll just gonna have an on t on the T_V_ it'll show you what you're doing , which I think is fair enough , and so this is gonna be one big thing here . B Um . C Was the goal in your in your prototype design that it be as low profile as possible ? A What do you mean by profile ? D Yeah . C Sort of flat as possible . A No . D You see I envision it as being um quite deep sort of deep enough to be comfy to hold in your hands rather than being wide and flat . C Yeah . C Yeah that's what I was thinking , to Sure , okay . A We didn't have enough Play-Doh to make it three D_ . C Yeah alright yeah fair enough . C Okay , just thought I'd ask . A So there's one more dimension to the thing which we need to to add , and you might want to add in the report , length , width , and height . C Mm-hmm . B Right okay . A Yeah . B So just to well to be thorough then , width-wise we're looking at about what three centimetres or something ? A Yeah . B Okay and then so height-wise How how tall do you envisage it being ? C Hmm . B About that big ? D Yeah it works , yeah . A Two . B About two centimetres , okay . C Two's not very high at all though . C Maybe a bit higher ? A This is about this is about two . A Slightly more than two , so Okay . D See , about that thick . C Yeah . B Okay . C Maybe closer to three even or two and a half . B Ach , that is Yeah . B Okay we'll s we'll say two point five . B Okay um so we have it within cost anyway . B Um so yeah project evaluation is this point . B Um . C Mm-hmm . B Right uh . B Okay so can we close that ? B This is what it's the final spec that it's gonna be . C Mm-hmm . B Someone is gonna have to yeah that's fine that's fine . C Um it's probably just I dunno if it's worth getting into , but um just in in that we want this to be stylish , should we think a little bit more out of the box in terms of a button grid , because I've seen there's lots of devices out there that that instead of taking your standard nine nine square grid , and they have it sort of stylized or in different concept that that Yeah . A I think that's something that's very hard to catch , so you you restrict the number of people who wanna try something . C Sure , okay . A The the look and the colour is something which is cool , but I think that there's also that factor of if it's too unfamiliar then um because when you put it on the shelf Yeah button shape might be a good idea to change , rather than rather than positioning , 'cause I think positioning is we're kinda engrained into the the telephone kind of pad . C Yeah , alright . C Okay , sure . C What about button shape ? C Square buttons ? C Okay . C Yeah . C Sure . D Yeah . C Yeah . B Okay . B Right um . B So at this point we uh , let me see , discuss uh how satisfied we all are with um with these four points , with the room for creativity in the project , and leadership and teamwork , and the stuff we had around us I guess . C Mm 'kay . B Um , let me see uh Yeah I wasn't really sure what that was Yeah , yeah go for that first . C Do you want me to d um Do you want me to do my um design evaluation last ? A Maybe we should do the design evaluation first . C Or Evaluation . B I wasn't entirely sure what uh who was supposed to be doing that , but y you go for it . C Okay . C Sure . C Um , alright so the way this works , I'm gonna need to plug into PowerPoint , I'll try and do it as quick as possible . B Okay . B Okay . C Um , this is um I'll just go over your head if that's okay . B Yeah . A I don't think you need the power , so No , that's okay that's okay . C What's that ? C I don't need the PowerPoint ? A No , the power cord itself . C Oh course , yeah that's true . A Yeah , so then you have a bit more freedom to You you still have your blue fingers . C Let me get that . C A bit more . C Okay , so what this is is a set-up for us to um uh use a kind of a like a The idea is that I've set up I've reviewed all of the um the points of discussion from the beginning , and used that as a criteria of evaluation for the um uh for the current design uh th or the plan , and uh so we can review that . D Is it ? A You killed a monster . C Uh I think it's gonna end up being sort of elementary because we're sort we're in n we're not gonna probably use it to change anything but Doesn't seem like it's going , does it ? B Oh there it is . C Yeah , okay great . C Uh and I'm gonna write up our results on the board , so this'll be a way for us to go through and decide if we're um sort of review where we stand with it . C Okay , so um So to sort of b bring together two things , sort of design goals and also the market research that we had , uh when we rate this , one is v high in in succeeding or fitting to our original aim and seven is low , okay . B Mm 'kay . C So these i these i th are the and um we've been asked to uh to collectively rate this , so what we can do is try and just y work on a consensus system so we just come to an agreement . B Okay . C Okay ? C So the first one uh , stylish look and feel . A I rate that pretty highly . B Well yeah , I mean compared to most remote controls you see that's pretty good . D Yeah . C Yeah . B I dunno like a six or something . C Yeah . C Yeah um me uh my only reservation with it was that we basically went with yellow because it's the company's colour , and I don't know if yellow's gonna really be a hit . B What does anybody else think ? B Mm . B Mm . C But What do you guys think ? B Okay . D I'm seeing five then . B I would say five or six . C Okay . B David ? A Yep I'm fine with that . C Okay let's go with five then . B Okay . C Fi oh uh just actually the opposite . A It's one to seven , right ? C The So it meant three , okay . B Oh yes sorry then , then I would say two or three . A Wait , what's the scale , one to seven , right ? D One's high-ish isn't it ? B Yeah . C Yeah , one is high . D Ah , okay so yeah , two or three . C Kay Let's go with two point five then . A Okay , it's upside-down . C Okay , um control high tech innovation . B Well it has the wee jog-dial but Mm . C We had to remove Yeah , so we've had to remove a few of our features we wanted , but jog-dial 's good . B I'd go with three or four , maybe three . A Say it's more medium , but going towards a little bit higher than medium kind of thing . D Eight three . C Okay , three ? B Yeah about three , okay . A Yep . C Okay , um Style reflects a fruit inspired colour , design . C I shouldn't have said colour , but just Sorta . A Lemon . B Well that's kind of But the yellow , I mean it could be a lemon yellow colour , couldn't it ? A Okay , the blue the blue colours and don't re don't actually represent the colour , except for the b the the red button , they because for want of a Yeah , the the yellow is more representative of the colour , but the button itself , the blue can be anything else . D Yeah . C Yeah . C Okay . C Right . C Yeah , could be . C Yeah . C Okay . B Yeah . C Okay so we'll go two . B Mm-hmm . C Yeah ? C Okay , and um design is simple to use , simple in features . B Well yeah , I mean it's really basic looking isn't it ? C F f yeah f fairly basic , you guys think ? B I mean I'd give that nearly a one . D Yeah one . A Yep , that's fine . C Yeah , one ? C Okay . C Um , soft and spongy , have we achieved that ? C We've used mostly plastic in the end so it's going to be quite a bit of a compromise for price . D Yeah I think it's about five . C Five ? B Five ? B That's really low . D Yeah well we have to use uh plastic so it's probably gonna be I think I'd probably increase the cost . B Well Yeah I suppose mm 'kay . C That's Um could we have used an entirely rubber frame to it ? A Yeah , company logo . C Was that an option ? A I think it'll be cost prohibitive , yeah . D We've only got like what , ten cents left so Yeah . C It would cost more than plastic . C Okay , logo , we've got it in there , haven't we ? A Yep . B Yep . B Gonna have that on the side , aren't we , like there or something ? C Huh . C And um it's within budget , yep . C It is , isn't it ? C Okay , so we can say then that uh out of a possible or what would be our goal here ? B Out of forty nine , I guess . C Yeah , out of forty nine with with zero being the highest . C We are at uh two , seven , eight , ten , fifteen point five . B S pretty good . C So it's pretty good . C Translates to something like about approximately seventy two percent efficacy of our original goal . C Right ? B Uh yeah . C I think 'cause if you turn that into a hundred it would be about about thirty one , and then invert that , it's Oh right , about seventy , yeah seventy percent . B Twice that , about thirty one . B So yeah ab well yeah about sixty nine , seventy percent yeah . B It's pretty good . C Okay , good . C That was just a little formality for us to go through . B Okay . C Yep , oh hundred pound pen . C Sorry alright . B Nobody saw it , honestly . C No . A The cameras did . C Hmm . B Is that you all have all finished , or Uh-huh . C Yeah that's that's me . C I did have one other um one other frame I thought , I mean I I d not knowing how we would deal with this information , I thought okay in theory this kind of a process would be about refining our design , revisiting our original goals . C It's not something I need to p push through , but I thought should we thinking more about the dimensions , um sort of like more of a three dimensional shapes as well as opposed to just that flat um Could our design involve a series of colours so that it's more of like a line where we have like sort of the , I don't know like the harvest line or the vibrant , I dunno the Whatever just some theme and then we have different tones , lime green , lemon . B Mm-hmm . A Yep . B Okay . C It's just discussion . C I mean obviously we can just abandon this , it's fine . C I'm just thinking about what we originally set out to do . C Um , yep so there . B Right . C That's all . B Okay , great um are you submitting the the um evaluation criteria or am I ? B I don't know what your instructions have been . C Um , I think to record it and uh I haven't been asked to submit it yet . C Yeah . B Okay , uh just wondering if I need to include it in the minutes , because if you're submitting it anyway then Okay great . C I will , yeah . A It keeps getting too big . B Cool . B Um right , uh well next up then , because we've done finance , is the project evaluation . A Kay I'm I'm listening I'm just trying to incorporate the logo into the the thing , so I'm playing with the Play-Doh as well . B Oh right , okay . A Just in case you're wondering , why is he still playing with the Play-Doh ? C Huh . A Just about right L_E_G_O_ Lego . D My leg . B Right , okay . B Um well do you wanna um just individually say what you think about about these four points and or not those four points , my four points , sorry , forgotten that . B You got a different uh Oh yeah , they're good aren't they , yeah . C Yep . C I like those printer cables that just have the two little butterfly clips like that . C It's really quick . B Right okay , um yeah here we are . C To use . B Uh as a note we'll do this alphabetically . B Um do you wanna start Andrew ? C Sure , um so what is it you're asking of me now ? B I don't know , just um your opinion on those four those four points really and how we used them . C Or sort of our work on setting this up . B Yeah . C Yeah . C Well , is it uh okay I'll just go through your system then . C The the room uh is fairly institutional , but um the main thing is , I think um our use of this space is more just to report on things as opposed to be creative and constructive and it would probably help to um have l sort of a cumulative effect of we have ideas and we come back and then the ideas are still in discussion , you know , as in other words this this room is sort of a centre point of creativity , whereas in reality as we've gone through this , it's not really the centre point of creativity , it's more just a d debating Yeah , yeah but that's just the thing is the quest in terms of the the first point there , the room , it feels as though the creativity goes on when we leave , and then we come here and then we kind of put out our ideas and then , you know . B Uh-huh . B Well d do you feel though that that you were able to have quite a lot of creative input into the thing ? B But I don't I don't think it means the room as in this room . B I think it means like you know Yeah . C Oh , oh right right , oh right okay room for creativ Oh right I just looked up and saw okay whiteboard , digital pens , the room . B Room . B Oh yeah . C No , of course , yeah . B Well I dunno do you th I think it means um I think it means did you feel you were able to give creative input so Mm-hmm . C Sorry . C Huh . C Yeah . C Yeah I th okay on th um yeah dif answering the question uh in those terms I'd say that actually there's sort of a tease of creativity because we're asked to work through this , but actually the guidelines are fairly contrived in terms of um okay fashion trends , say fruit and vegetable colour scheme , but then i then we're told okay use the co company company colours . B Mm . C So what do we do . C We're told okay um think in terms of style and look and feel and technology , but build something for twelve and a half pounds , so actually the creativity was more more of like a um a f sort of a f formality then an actual Yeah within the constraints the Yeah . B Okay . A You feel like you're caged within whatever y It's like a balloon in a cage , it can only go so big and not hit the side . B Okay . A The constraints do come in very fast . C Yeah , yeah . B Okay uh do you know what , actually let's take each point and everybody discuss it , I think . C So Yeah . B Yeah . B So still on the topic of room for creativity uh next up is Craig . D Um I agree with his point it's um it is quite a lot of fun t to go and then you have sort of hit the end then go right , gotta cut everything out 'cause we don't have enough money . B Yeah . A Yeah . C Yep . A I think another point is that the meetings um are more brainstorming sessions than meetings , so time is also a very s um strong factor , and structure . C Yeah . B Yeah . C Yeah . A Because for a brainstorming meeting you want a structure that allows you to allows ideas to get tossed , um to be evaluated , and to be reviewed , and to get feedback and come back . C Mm-hmm , mm-hmm . B Mm . C Yeah , yeah . A And I guess that point about the room not being r very friendly to that , I think that's a very big thing , and I think the fact that we're wearing these things restricts I feel it 'cause I wear m my glasses , right , and that but that irritates me right it it it does actually you know affect how , w whether you feel comfortable to communicate . C Yeah . C Yeah , sure . B Yeah . C Yeah . C New creativity . A I feel like I'm hiding behind the equipment , rather than the equipment is helping me , and you know . C Yep . C Right . B So you think a more relaxed atmosphere would be more kind of conducive to creative thought or Yeah , but actual environment ? A Not not so much an atmosphere , the atmosphere is very relaxed , but the the gear yeah you know that creates boundaries to that um and and the time the time given also restricts Excuse me . C Mm . C Mm-hmm . B Okay . C Mm-hmm . B Okay . B Very good . B Um what about leadership ? B I don't know if that means like , if I did a good job or something . B I don't really know . C Yeah , well well I mean my sense on that is sort of what kind of guidance and direction , encouragement Yeah from and you as well I think , just sort of acting as team leader . B From like your personal coach person and stuff like that , do you think maybe ? B Okay . C Um yeah I think I think it's I think it's good . C I mean my personal views on on leadership is that effective effective leadership sort of um gives people a certain room for freedom and delegation , but then to come back with something that they take great ownership and you know , innovative thought with . B Mm-hmm . C In in reality I think here the the different elements of leadership such as the the original b briefing and then the personal coach and the and then you know having having you with your the meeting agenda is actually quite a quite a quite a con confining framework to work within . C And so it is leadership almost to the point of sort of disempowering the the the team member , so But it's not bad leadership , it's just sort of s fairly strong , you know . B Uh-huh , okay . C It turns it turns the individual into more of like a um sort of a predetermined mechanism , as opposed to a sort of a free Yeah , oh yeah , without without a doubt . B So you think maybe a little too controlling or Okay . A I think controlling is not the right word , I think the interactions are very structured . C Yeah maybe not co confining . A I think structure is probably what you're saying that , each individual is structured to one particular task , and one parti rather than controlling . C Yeah . C Yeah , yeah . C Mm-hmm , mm-hmm . A I don't think there's a sense of control 'cause all the decisions have been made in terms of a , like a consensus right , we go around and we think about it , but that you know process actually says you have to do it in a certain way . C Mm-hmm . C Mm-hmm . C Mm-hmm , mm-hmm . B Uh-huh . C Mm-hmm , mm-hmm . C Mm-hmm . B Okay . A It doesn't tell you , you know , some ways that you might wanna be a bit more creative in terms of the process you know , not the I think you tried to use the common share folder to to to to communicate , but um it just comes back to us so slow in the email um it it doesn't have a , you know , a messenger will go . C Mm . C Mm-hmm , mm-hmm . C Yeah . B Okay , uh what about teamwork ? C Um did , you wanna comment Craig ? D Uh , reckon that was a bit hard because we could only discuss things in the meeting . C Yeah . B Yeah . D If we could just go up to somebody outside the meeting and have a quick talk with them , that would've been a lot easier . C Yeah . B Okay . C Fully agree . B Mm . C Yeah . B Did uh did you guys get the email I sent you ? C Yeah . D Not just yet . A Yeah . B Oh that's alright . C Yeah , got the email . B I was wondering if that got there okay . A Okay . B Okay , um so um to s to to summarize the teamwork issue , saying that if we could communicate outside the meeting , you know just like quick questions , quick thoughts , whatever , it probably would be bit easier . C Yeah . C Yeah , in it Mm-hmm , mm-hmm , mm-hmm , exactly . A I think the tools that they were given , the tool set that were given to us are fancy but they don't support collaboration , I think that's the word . A They don't support the team working together , you know , they're still very individual tools . B Oh right , okay . C Yeah , I mean if you Yeah , I mean sort of taking upon that idea , w the way I see this i is that it's uh the the s the structure in which we've we've approached this whole task is quite contrary to the p principle of teamwork because the the tasks were d d sort of um divided , and then the work went on in isolation I I don't know what you guys did while you were together , maybe that was a bit different , but um yeah , but um but actually if you if you imagine not entire the completely same task given to us but us said okay , first thing we have to do is come up with um let's say um a design concept , and we sit here together and do it , well that's what teamwork is . B Mm . A We had Play-Doh fun . B Yeah . C To s to say okay go off and don't talk to each other , it's actually p sort of predisposes you to quite the contrary of teamwork . B Yeah . B Okay . C Um not that we haven't done I think the best we could have done . B Okay . C I'm not dissatisfied with it . B Right , uh anything else to say on teamwork at all ? A No , not really . B Okay , um what about the you know how we used the whiteboard , the digital pens , the projector , stuff like that ? B Um did anybody think anything was like really useful , anything was pretty un f unsupportive ? C Mm-hmm . C I think the whiteboard , for me , is the kind of thing I would use all the time , but it's um not quite as useful as to us as it could have been , maybe just in the way that we we use it , in the sense that once we have an idea out there or while work was going on in between meetings , that could have been up on a board uh you know as opposed to in like in text . B Mm . C Um , and then we could then keep our ideas sort of building on that . C I know that people who design cars and you know in aviation they quite often just have a simple like fibreglass prototype and it's completely you know um abs abstract from the final product , but they use it as a kind of a context to sort of walk around and puzzle and and point and discuss and and and in a way everybody's as we discuss things in the in theoretically and out of our notebooks , we're just we're actually just each of us discussing something that's in each of our own minds . B Mm-hmm . B Yeah . B And point at ? B Yeah . C It wasn't until we had this here , you know , like at one point I peeked across and looked at Craig's paper and I'm like , now I know what he's thinking 'cause I saw his book . B Yeah . B Ah . C But the b the b whiteboard could've actually been this kind of continuing um Think could be , yeah . B So do you think producing a prototype earlier in the process woulda been a good idea ? A I think um the the focus of it a lot was the PowerPoint as opposed to the to the whiteboard , and I think that m um is also does you know hinder us and things I think . B Yeah . C Yeah , yeah . C Yeah . C Yeah , yeah . C Mm-hmm . A It will be cooler to have the whiteboard rather than the the PowerPoint , or maybe the whiteboard and the PowerPoint in the same place , you know in the centre of the I think that there were too many PowerPoints in the meetings . C Mm-hmm . C Yeah . C Yeah , yeah . B Okay . C Yeah , because the PowerPoint was provided to us while we had time to prepare , whereas I can imagine if I'd been encouraged to use Paintbrush , for example , or whatever , I would've actually used it , um 'ca you know , just 'cause that's sorta how we what we were set up to to use while we had our time . B Alright . B Okay uh Yeah . C Mm-hmm . D Yeah . A Cause the plug-in and the plugging spent we spent a lot of time doing that . C Yeah . A And a lot of the information on the PowerPoints , I don't think , you know , we needed to actually it could have , we could have gone through it verbally , especially my slides , I felt that they just you know as opposed to having to present them . B Yeah . C No , not quite . C Yeah . C Yeah . B Okay . C Yeah . B What about the digital pens , did you find them easy enough to use ? D Oh they're a bit clunky . C Sure , yeah . A Yep clunky . A Agreed . B Yeah . C Yeah . C Yep . B Clunky , okay . C Mm . B Um Yeah . A Having to tick it before you go off was a bit hindering as well , 'cause you're half way through a thought , and then you run out of paper and then you have to jump . C Mm . B I know , I think at the very start of today I like wrote a whole load of stuff , didn't click note on one , then went back and wrote one tiny wee thing on the another page , but then did click note , and so I'm quite worried that I've just written over the top of it or something , but they'll have my paper anyway um and haven't done that since . C Yeah . C Hmm . C Hmm . C Mm-hmm , mm-hmm . C Hmm . A But I think the pen is v is very intuitive , everybody knows how to use it , we don't have to worry . C Mm-hmm , mm-hmm , mm-hmm . B Yeah , yeah . A So I think the pen's good . A It's about the best thing . C And o on the topic of the technology , it just occurred to me that we actually didn't need to move our computers because each computer has all of the files . B Yeah . C It just occurred to me that they all We only actually needed one computer . A Yeah we only needed one computer and And the computer may not um be conducive to a meeting because um you tend to look at your computer and wanna have the urge to check something , you know , it's useful but I think too many computers are just distracting . B Yeah , that's true . C If there had been a fifth , that coulda just been sitting there ready to go the whole time . D Good point . C Yeah . C Yeah . C Yeah . B Yeah . B Do you think the computers just provide distraction in a meeting ? D Yeah . B Okay . A Um Yep . B I know I I like to have things written down in front of me actually , like a lot of the stuff that was emailed to me I ended up you know like writing down there or something so I could look at it really quickly and not have the distraction of all of that , um I don't know about anybody else . C Mm-hmm . C Yep . C Mm-hmm . C Mm-hmm . C Mm-hmm . B Um what else uh any wh I do I'm not really sure what they're looking for when they say new ideas found . B Um I don't know is could you think of like anything else that would have been helpful today at all ? D Is this for the project or Oh yeah . C Well , the w main one for me is that uh the process na in a natural f context would not have been interrupted by this necessity to discommunicate ourselves from each other . B Mm . C So , that's kind of a new idea for me is like just sort of that idea , well you know it's kind of s hard to keep f working forward on a team a team based project when when you're told you must now work away from your team . B Yeah if we just had uh Mm-hmm . B Yeah I I dunno I think it was quite good that we had time limits on the meetings because they really could have run on and like my experience with meetings is that they really do , and you can spend a lot of time talking about The only thing is though like when we had our meeting about the conceptual design , I thought there maybe another fifteen minutes would have been useful there but um yeah . C Oh yeah . C Yeah , yeah . C Mm-hmm , mm-hmm , mm-hmm . B I really thi i I think maybe if we'd like all been working in the one room , and they just said you know like every hour or something everybody make sure yo you know just have a have a short meeting and then just c just to have like something written down , just like you know a a milestone if you like um rather than having meetings , but There you go . C Mm-hmm . C Mm-hmm . C Mm-hmm . C Hmm . B Um so in closing , I haven't got my five minutes to go . B Thin Oh there it i Five minutes to go . B Wonderful . B Okay um are the costs within the budget , yes they are . B And is the project evaluated , yes it is . B So now celebrate . C Great . C So it So now we I I don't know . A And we have Ninja Homer . B Well apparently now I write the final report . D Do we know what the other ones are ? B What are you guys doing now ? B You dunno ? D Oh wow . C Hmm . B That is lovely . D Hey yeah , I said Ninja Homer . C What did you call it ? A Ninja Homer . A See it looks like Homer Simpson but it's electronic so it's made in Japan . C Huh , huh . B So is that j is that just is that just a logo or does it do anything ? C Logo . A Yeah it's just a logo . B Just a logo and then like Ninja Homer , right okay . C Huh . A Ninja Homer . C Mm . A The the red is supposed to represent the whatever else you wanna print on the side of it . C Mm-hmm . B I think it's quite nice . C Fashion technology or something . A You can wear Homer , you can throw Homer when you're frustrated , doh . C Hmm , hmm , hmm . B Oh no , that's cool , it's got I'm kind of I'm slightly gutted that we couldn't get plastic and rubber , I think that would have been nice . C Hmm . A It's clunky . C Yeah , yeah . B Ah well , maybe from now on real reaction should give us more money . C Mm-hmm . A Oh , I did learn something new , Play-Doh is useful . C Hmm . B Play-Doh s Really ? A No it is it is . A It is useful and in in in in in in in um conceptualizing , in being creative . C Huh . C Huh . A Cause like you say , it's something you can put your hands on and feel and touch and get a sense for . C Yeah . B Yeah . A Like we were playing with the Play-Doh and the ideas came with the Play-Doh rather than with everything else . B Did they ? A You might wanna write that down . C Yeah . A It's just , I'm just fiddling with the Play-Doh , and I'm going yeah yeah it's kinda cool . B Okay . B Play-Doh . C No , it's true , yeah . D Guess I'd forgot how good s Play-Doh smells . C Hmm . B Yeah , it smells funny doesn't it . C And some Play-Dohs are actually I think edible aren't they ? B Um Yeah like the stuff for I think it has to be , yeah . A No , all Play-Doh is edible . D I think they're all non-toxic 'cause it's aimed for like two-year-olds . A It's just wheat , it's the stuff that your mom could make with preservatives and uh It's helpful to the creative process . C Wow , hmm . B Yeah um so to wha what are your summarising words about Play-Doh ? C Huh . A Um it engages all your senses not just your sight , but your sense of feel your sense of touch . B Okay . C Yep . A And it helps you to understand dimension as well . C Taste . A I think that that's very helpful because it it starts to pop up , whereas on a piece of paper , on a computer , on a board , um even with a three D_ graphic thing it still , it requires a lot of yeah tangible , that's a nice word . B Yeah . C Yeah . B Yeah . C Mm-hmm , yep . C Yeah . D Yeah it's not very tangible . C Yeah . B Mm-hmm . C Mm-hmm , mm-hmm , mm-hmm . A It becomes tangible . C Mm-hmm . B Tangible . B Okay uh Mm . B I don't know if there's anything else we needed to discuss . A Nope . B That that's about it really . B Just sit still I guess for a little while . A I think we could probably do it here as long as we don't collaborate . B Um Well I dunno . B Um I'm sure the little uh the little thing'll pop up any minute now . A Can we turn off the microphones ? B Yeah , yeah if the meeting's over then yeah I guess so .

The project manager recapped the decisions made in the previous meeting and two team members presented their prototype and discussed the features the prototype contained. The team then looked at the production costs of the remote and had to decide which features to retain or lose in order to maintain the target cost. In maintaining the target cost, the team had to lose a number of features which they originally wanted, such as a kinetic battery, an LCD display, and various color options. The team then evaluated the prototype on the basis of its appearance, technological innovation, and spongy quality. The prototype did fairly well in the evaluation. The team then conducted an evaluation of the project process. The team felt that their creativity was hindered by the project budget and their inability to discuss the project outside of their meetings and that the structure of the task did not foster teamwork. *NA* The remote will not contain a kinetic battery. The remote will have a regular chip. The case will be double-curved. The remote will have push buttons. The remote will not feature an LCD display. The display will be on the television instead of on the remote. The buttons will be normal colored. The remote will have square buttons. Meeting the target cost.

ES2005a

C: Uh , making a profit of fifty million Euros . A: Alright so twenty five . D: Mm 'kay . C: So , it's go gonna have to be be pretty damn trendy . A: So yeah , I've The only the only remote controls I've used usually come with the television , and they're fairly basic . C: Yeah . D: Mm-hmm . C: Yeah . A: So uh Mm . C: Yeah , I was thinking that as well , I think the the only ones that I've seen that you buy are the sort of one for all type things where they're , yeah . D: Yeah the universal ones . D: Yeah . C: So presumably that might be an idea to put into . A: But but to sell it for twenty five you need a lot of neat features . B: Slim . A: For sure . D: Yeah . C: Yeah , yeah . C: Uh 'cause I mean , what uh twenty five Euros , that's about I dunno , fifteen Pounds or so ? D: Mm-hmm , it's about that . C: And that's quite a lot for a remote control . A: Yeah , yeah . D: Mm . D: Um well my first thoughts would be most remote controls are grey or black . D: As you said they come with the T_V_ so it's normally just your basic grey black remote control functions , so maybe we could think about colour ? C: Uh-huh . C: Mm-hmm . D: Make that might make it a bit different from the rest at least . D: Um , and as you say , we need to have some kind of gimmick , so um I thought maybe something like if you lose it and you can whistle , you know those things ? C: Okay . C: The the keyrings , yeah yeah . D: Because we always lose our remote control . A: Right . C: Okay , that's cool . B: Uh yeah uh , being as a Marketing Exper Expert I will like to say like before deciding the cost of this remote control or any other things we must see the market potential for this product like what is the competition in the market ? B: What are the available prices of the other remote controls in the prices ? B: What speciality other remote controls are having and how complicated it is to use these remote controls as compared to other remote controls available in the market . C: Okay . B: So before deciding or before finalising this project , we must discuss all these things , like and apart from this , it should be having a good look also , because people really li uh like to play with it when they are watching movies or playing with or playing with their C_D_ player , M_P_ three player like any electronic devices . D: Okay . D: Mm . D: Mm-hmm . D: Mm-hmm . B: They really want to have something good , having a good design in their hands , so , yes , all this . D: Yeah . C: Okay . C: Kay . A: Uh , what do we think a What do we think a good size would be for this ? C: So , we're looking for 'Kay . C: We're Sorry , carry on . A: Cause I I know as you add more buttons to the remote it sometimes gets so big and clunky and there's just like a hundred buttons on it , or you could have a really small slim one but then you could lose it easily . D: Yeah . C: Mm-hmm . C: Mm-hmm . D: Yeah . D: Then you lose it , yeah . C: Okay . D: Kind of um , maybe more like a P_D_A_ kind of , just hand held , like , 'cause Yeah . C: For for uh remember we're trying to make it for twelve Euros fifty . D: No , I wasn't , no sorry I wasn't thinking of the screen of like a P_D_A_ but Okay . C: Okay well right we'll have to um I'll we're k having another meeting in half an hour so um we should all look into a bit uh , oh actually , no , we'll allocate . C: So you do the looking around at other remote controls . B: Yeah . C: Um , if you could maybe come up with sort of shapes and suggested shades or whatever , and you could look into um basically how how it's made I_E_ like how you make it all in one , how what sort of materials are available to you whatever . C: And obviously , other instructions will come from the personal coach . A: Right . C: Which will probably just usurp what I said so Shapes and colours and um basically how to make it attractive . D: So you want me to look at shapes and everything you said ? D: Yep . D: Okay . C: Uh . D: Mm-hmm . C: And you look at competition and design . B: Yep . C: Cool . D: Okay . A: Okay . C: So we have uh Um . A: Wait for emails ? B: Uh . A: Hmm . C: Okay , groovy . C: And no doubt we'll get um Sorry . D: Oh no , . D: Sorry it's okay . C: We'll get um warnings for next meetings as well . D: Okay , cool . C: Okay . C: I shall I can't imagine these are worth much . C: Okay . B: Hmm . C: Fashion into electronic . C: Okay .

The group discussed their initial ideas about the features that they wanted to integrate into the design. They discussed making a universal remote with a locator function. They also discussed the shape and the number of functions in the main interface. The Project Manager instructed the Marketing Expert to examine competitors' remotes, the User Interface Designer to research possible shapes and colors, and the Industrial Designer to research possible materials and the necessary internal components of the device. The Marketing Expert will examine the features and design of competitors' remotes. The User Interface Designer will research possible shapes and colors for the device. The Industrial Designer will research possible materials and the necessary internal components of the device. NA. NA.

ES2005b

C Um minutes from the last meeting which were essentially that we uh had decided on roles for each of you , however , um there are some changes that I've got from on high that um are a bit uh well w what I didn't actually realise it was that the uh this is for a specific television . D Okay . D Okay . C So the all in one idea goes out the window . C And they require that the uh actually I'll get to that at the end point number four , um we'll get what you've got and then we can see what we can adapt from it . D Mm-hmm . C So um , presentations , were you anybody got , raring to go ? B Yeah . B Yeah . C Raring to go ? C Okay . C Good stuff . C Mm . B Um . C Oh I need to plug you in . B So how S Sh do you want me to hold it ? D Wow . C Just about . A It's a inspired design . C Uh there we go , just screw 'em on in . C Gonna have to swap them round so now , it was function F_ eight . B So , after that ? B F_ eight . C That's the wee blue one . B f oh sorry F_ eight . C Blue one F_ eight . C Should do it , good one . B Okay . B Yeah . B Yeah . B Uh , me again , Rajan the Marketing Expert . B Uh , as we have decided in the last meeting that I have to find out , sorry , yeah sure . C Hold on , sorry . C and if you just click that it'll go ahead , one at a time . B Yeah , yeah . B Uh actually , sorry I have to see the other , sorry . C Sorry , uh . B Yeah , thank you . B Uh , yes , I have to look at the uh market potential for this product , uh , like consumer likings and everything , what is the potential for this product and are we able to achieve our a net profit or our aims or not ? B Then Sorry . C P press F_ five to start it first . B Okay . B Yeah , I can , okay . A Hmm . C Jesus . B Uh then uh the methodology I adopted to find out all this was market survey . B A a detailed market survey on consumers was done to find out their likings and dislikings , what they prefer what they not prefer , w what problems they do encounter in all this type of things . B And what we got was , we found that if you uh , what they th what problems they are having with different uh remote controls available in the market . B Seventy five percent of users they do find it that the remote controls available in the market are ugly . B They are not so good looking . B So , we have to put stress on this , uh we have to take care of this fact also like our design , uh should be appropriate , should be good looking for the consumers . B And yes that's wi uh this will definitely , this can definitely put uh uh enhance our sales . B Uh and even uh the good thing about this is that eighty percent of users they are willing to pay high uh pay more for this uh good looking remote controls also . B So even if the available market goes for the available uh even if the market goes for the available remote control is less even then we can sell it at twenty five Euros , which maybe which may seem quite high but if our looks are are if the re remote control we design have a good better uh better look uh designs , then we can hope that consumers will prefer these g remote controls . C Excellent . B Then And the second thing , some some companies they think that they should have more and more functions of the users uh or in their remote controls , but rather than those having more functions in the remote controls we should emphasise what actually consumer want , what they operate , rather than making it too complicated . B Because mostly it has been found that fifty percent of the users they use only ten percent of the buttons , so there is no point of having ninety percent buttons making the remote controls too bulky , too complicated too expensive a because I think I believe that technology is useful only if uh the consumers they want to use it . B Otherwise there is no point of having all this type of things . B So this will not only reduce the cost of our remote controls but it will increase our profit also . B So we have to take care of this fact also . B Then . B Uh it was function I want to go to . C Oh you wanna go back ? C Just escape . B Uh , escape , okay thank you . B Then if we look at this slide , uh these are in your shared documents , you can see , like Uh , sorry . C Okay . C Okay . D So , sorry I was just gonna say , what was the question for this ? D Or is are you coming on to that ? B Ah t look all the market potential , what uh how we should design consu our remote controls , what they should be there so as to en enhance our profit , enhance our sales . D Okay . D So these percentages are are what ? B Yeah , these are different age group persons like uh sorry , I can open it in another way . C Okay . B Uh , yes . C Speech recognition . B If we look at the costs whether the consumers they are willing to uh pay more for speech recognition in a remote control or not , we can find that they up to a thirty five years age group we have a very good disliking for this uh this uh point , like for speech recognition in a remote control . B So we can emphasise on this point also like , because it will definitely enhance our sales in this ag in this particular age group from uh fifteen to thirty five , and I uh and I think that most of the users of the rem uh T_V_ are belong to this age group . D Hmm . C Hmm . B So we should look Yeah . C We're als we we're looking at who buys it as well . B We can look at that that factor also , so yes . C Uh , which I think the twenty five to thirty five is uh usual , sort of . D Mm , mm . B Yeah . B So , and And then Yes . C Fifteen to twe Okay . B I think so . B Uh if we look at this data how how uh h how what are the problems the consumers are facing with the existing remote controls in the market . B They find that thirt uh thirty five percent uh thirty four percent of the consumers they find too difficult to operate a remote control . B So it should be in such a way that it should be easy to learn how to operate these remote controls and we should provide pl uh spe uh proper manuals for its use also so as that people consumers could easily learn . B They need not to have any , much technical knowledge to see uh to know how to operate these remote controls . D Mm-hmm . B So this is also a very goo uh major factor to loo uh take into consideration to enhance our profits and sales . B So um this is all about uh market potential by me . D Mm-hmm . B Uh , yes , th thank you . C Okay , thank you . C Um , follow on with Helen ? C Yeah please . D Yep , sure , that's cool , um Yeah . B Yeah we have to take that out . C Oh , so we do yeah . B Sorry . C Fun and games . B Sorry . C Don't know if the cable's gonna be long enough . B Uh sorry , I have . C I think I just kicked over whatever it runs on underneath as well . B Brian , this one also I . B Yeah . C Okay . D I can turn my computer quickly if that's okay . B Thank you very much Brian . B If you want me to help , yeah . D Um , yep . B Yeah . D Okay , and then what do I press , F_ eight ? B Uh F_ eight . C Function F_ eight . B Function F_ eight . D Oh right . B Mm s . D Okay , cool . B It's not coming . D Oh . B Function F_ eight , okay . B Yeah . D Yeah . D No signal . C Hmm . B Computer . C There you go . B Computer adjusting , yeah . D Okay . D Cool . D Okay and then how do I press the the big one , to get it on to the big F_ five and I press that again to get it off as well do I ? B Yeah . C Uh F_ five . C Um , F_ five and escape'll bring it back and just uh the left button for advancing . B Escape . D Okay , so um I'm the interface design designer , User Interface Designer sorry , uh I'm concerned with um w what effect the apparatus should have on the user and um I'm I'm also I want to point out that our motto , put the fashion in electronics , so obviously we as a company we want to make our products trendy and fashionable , it's a big concern of ours . D Okay , and how do I press n just the next button ? C Uh just a left uh left mouse button . D The arrow ? D Okay . D So um I looked at existing designs and also um the information that Raj gave us was very useful about what people like , what people dislike . D Um and what people fashionable , because we said people between twenty five and thirty five were the main um buyers of of our T_V_ I think . C Mm-hmm . C Okay . D So um what they like and what they find fashionable . C Kay . D And ergonomics , we said um , I don't know I haven't actually been able to do any of this myself , but um maybe that comes up , I don't know . C That can come under Arlo as well . D And the findings , well the basic that was the basic function to send messages to the television set . D That's what people want to do . C Uh . D Um , so they need to be included , um , but I've got some pictures here of some leading ones . D I don't know how to get to them , do I press F_ five is it ? C Uh if you if you escape then you can see your bar . D escape ? D Oh okay , cool . D I haven't got my glasses on so I hope it's this one . D These are two leading um remote controls at the moment . C Uh okay . D You know they're grey , they've I mean this one's got loads of buttons , it's hard to tell from here what they actually do , and they don't look very exciting at all . C Kay . D Um , personally I prefer this one just because it's looks easier use , it's a bit more sleek with more of this silver stuff , um , but there you go , that's what we're up against , and I think we can do much better than that . C Mm-hmm . A Of course . D Um hang on . C We hope so . D F_ five , okay , sorry . D Personal preferences . D Um , well I think we need to l I think the ergonomics is quite um important , um Uh-huh . C Yeah , particularly if we've uh there was a bit in Raj's about R_S_I_ and things as well . B Yeah . D And um I thought not too edgy and like a box , more kind of hand-held more um not as uh computery and or organic , yeah , more organic shape I think . C Organic . D Um simple designs , like the last one we just saw , not too many buttons and as Raj pointed out , only ten percent fifty percent of people only use ten percent of the buttons , so I think what we can miss out on the buttons we can make up for in design and and how nice it looks . C Mm-hmm . C Sales , . C Okay . D Um , hand-held and portable I think is portamint is important because T_F_T_ have just um released um I think is it a a remote control for presentations or uh and a big seven inch big screen , anyway , so um Yeah , no seven inches isn't that big but um anyway um so hand-held and portable and uh m I thought about other functions for T_V_ but as you pointed out people don't actually want that , so maybe we forget about that . C Yeah it's like a , yeah . C It's . C Right . C And also the company want to keep it stuck to the T_V_ for uh to keep down the production time . B Yeah . D It's for one T_V_ oh right okay , sure . D And so the last thing I thought w which I quickly mentioned in the other one was maybe a bit of a gimmick to set us apart from other people , like glow-in-the-dark um which does already e exist but it's not very widely used I don't think . C Mm-hmm . B Exactly . B Yeah . C Yeah . D Easy finder with the a whistle function or something , or rechargeable station because it's a pain when you run out of batteries . C Okay . C Yeah . D And I think that , yep , that's it . C That's cool . A So uh , I noticed your talk about speech recognition and whistling , and uh I was just curious to know , have we done any research into how many people can whistle ? D Okay ? D Mm-hmm . A Um , or if is that a function we want in the remote ? D Um , I haven't been able to Mm-hmm , yeah or some sort of voice Yeah . C Um , do you have trouble whistling ? A I don't , but I I know a lot of people do right . C Really ? C Ooh . A Yeah it just I mean it has to be a certain kind of whistle too , right ? C Yeah , I suppose that's true . C Well I suppo uh you could y you could have the you could have the basically um instead of a whistle if it's got the voice recognition you could have it just , you know , where are you ? B Yeah . A That's costly though . A Um a much easier thing is just any loud noise like clapping um , shouting , you know , uh and then , what would the response be ? D Mm-hmm . C Hmm . B Yeah . C Sounds good . A It beeps back at you or something ? D Yeah , something . A Okay . A Well , uh let me set this up . A So I plug it in , press F_ five ? A Function F_ five ? C Function F_ eight for the um the uh Yeah . A Or function F_ eight ? A Okay . D Oh you need to twiddle the thingamibobsy thing . A Okay . A I think it's uh just to lock it in . A It's got it . D Okay . A Okay . A Um . A So as the Industrial Designer my job is to take an input from you guys , um so it's good you went first , and I jotted down some notes as to what are the b needs and uh what kind of novel features we can add to differentiate our product from the others . C Alright . C Let's remember that . A Um so Raj told us that uh consumers are willing to spend more for fancy products , and um he also mentioned that uh the current products don't always match users' operating behaviour . A Um , a lot of the buttons aren't used , and uh he mentioned that they're not fun to use . A And uh a novel feature which uh we just brought up was this this automatic speech recognition feature or noise detection feature for when you lose the remote , there could be a little microphone on it , and any noise over a certain threshold um it'll pick up as a a distress signal um from you and it'll beep back and say you know oh here I am or something of this sort . C Mm-hmm . C But sure surely that would have to be um sort of specific rather than above a threshold 'cause if you had a loud movie on you're likely to get it beeping back at you . D Mm-hmm . A Oh yeah , yeah , that's true . D Mm-hmm . A Well maybe you could have a um hmm tha that would be a consideration to take into account yes . A Um . C Sorry I didn't mean to derail you there . A Yeah well tha that's uh for later down the road um , and then as for the user interface it should be trendy , um and not computery , right , so more low tech and not too many buttons . D Mm-hmm . A So I took these all into consideration and also I have some limitations from the boss . A Right um , and practical limitations which I kinda threw out the window . A And so I did a little research and unfortunately all I had to work on was our uh our corporate archives of the great products we've made before , which include , you know , um space craft , coffee makers , and bullet trains Or uh or a high speed train . C Ah is that what that is ? A Right and having personally worked with all these products uh I have a great deal of experience with uh with industrial design of these . C Well that's cool . C If you if you can build space craft you'll have no problem with a remote control , yeah . A Right . D Yeah sure . A So , I figured , just put 'em all together . A You got a a caffeine powered space shuttle train transport to your T_V_ , and um as for the user interface problem , you know , too many buttons . B Hmm . A Give it one button and and it's a you know , for the the cowboy in all of us I I'm not quite sure what the the function is there but Yeah it's a g I mean you could have a you know a Right . C Right okay . D Well I like that design . C Is that just switches on the speech recognition and it's entirely speech operated , is it ? C Yeah . A So I think I I missed the budget thing , it was fifty million Euros ? C Yeah . A And we gotta sell twenty five of them ? D Yeah , not a problem . A Right . B Fifty million was uh prof As a profit . A Okay . C Ah now it's fif fifty million Euros we've gotta uh we've g gotta make profit , so we're making that at twelve and a half Euros a time . A Oh okay , so I I mixed those numbers . A Okay . A Well I guess more realistically then , we need a product that's got some kinda nifty outer casing , cheap plastic uh , you know , um that should be just like uh a tenth of the price maybe or less . D Mm-hmm . A An energy source which'd probably just be uh your regular batteries um , we don't wanna have it Uh . C Okay . C Would it be possible to have the rechargeable idea ? C Is that is that gonna mark up a lot ? D Or a little base station or something , . C Yeah . A Yeah , yeah , we could do that too . A Um , I hadn't thought of that . A Yeah . D That might cost more though , 'cause obviously with batteries we don't need to provide , well we provide the first batteries , but it's more , it's that's cheaper to just provide batteries . C Yeah , yeah . A Right . C I mean if you think about these base stations now it's essentially just a a lead with a sort of self connecting brake in it , so I don't think it'd up up the price that much . D A battery in it , kinda . A Right , so so the unirs the user interface uh the canonical user interface for these would be just a bunch of buttons , but since we're a cutting edge company , we uh of course will have alternatives like uh speech recognition , whistling recognition and rocket power behind our product . D Okay . D Okay . C Okay . A Um and lastly the transmission interface is uh , just some engineering thing you don't have to worry about . C Okay . A Um so here's you know , a great schematic that my uh apprentice designer gave me . A Um as you can see the the remote control have parts and those parts look like that and um you know it's got a little operating procedure that looks something like that . A And I suppose you all know how it works because we've all used it and we wouldn't be in a company designing remote controls if we didn't know what they were so uh personal preferences , I think uh programmable options which um just require a small amount of memory , uh non volatile memory , just um so the user can put in their favourite channels and maybe their preferred volume settings so that when they turn it on it's not blasting . D Mm . D Mm that's a good idea actually I like the programmable options . B Yeah , me too . A Oh okay . A And the uh , the bells and whistles that we mentioned you know , they take more budgeting , um more technical uh expenditure of effort and it's also much more likely to not work if if we add these bells and whistles . C Right . D Mm 'kay . C Yeah . A That's all I got . C Kay , thank you very much , um I'll take that back . A Ooh that's tight . C Right , also so um a notice I got not very long before the meeting , so didn't manage to forward it on to you , it is let's see , I'll find it myself , um Ta nah . A Okay , I don't think we need to screw it in . A Just push it . B Yeah . C We had that um to dis-include teletext um because it's become outdated , and everybody uses the internet anyway . D Mm-hmm . C Um , dunno what Oracle would have to say with that but never mind . C Um it's only for the television , which I'm presuming means it's for a specific television , and um instead of colours and sorta colour options , they want corporate colour and slogan somehow implemented in the new design . D Okay . D Corporate colour . C Yellow . D Okay . A Yellow . C I presume . C Um , everything , all their sort of uh you know the uh corporate website and everything's yellow . D Mm-hmm . C And the logo uh the sort of slogan we put the fa fashion in electronics uh I don't know exactly how sort of incorpor I mean , I guess if you're going for a sort of globular shape you could kind of have it working its way round it or something . D Yeah . C Uh , where am I ? D Okay . C Okay , so , we have to decide on which functions we're going to actually have . D Kay . C Uh , now , we had as listed options we had speech recognition potentially , flat screen interface , L_C_D_ interface um we also want to limit the number of buttons so we'll pretty much take that one as read . D Mm-hmm . C We'll use the the basic functions for a television . D Mm-hmm . C No teletext . C Um okay hold on . D Although the the danger with that is , it could look a bit cheap . C Not enough buttons you mean ? D Yeah . D Well Mm . C So sorta strike a balance between a a few and a or it looks like we're just cutting on the um I do however have this from over my head , that they don't want teletext on it . D On the number of buttons , kind of functions and stuff . D Mm-hmm , okay . D Okay , cool . C Uh maybe Raj you could find out what people would think about that , or maybe they'll send some information about that , about um what people , whether people would require um teletext in a remote teletext option in a remote control . B About cost . B Okay . C Okay um . C So uh I take it your position Arlo is that the bells and whistles we've gotta come up with the a gimmick but not too complicated a gimmick . A Yeah yeah . C Um so I mean a a the sort of inkling I'm getting from little bits of um web chatter that I'm getting sent is that they're quite interested in a T_F_T_ display , interactive display . C However that does sound a bit like the more complicated design that rav uh sorry Raj um said people didn't like . D Mm-hmm , mm-hmm . C Although I guess if there's a sort of If you think about standard interfaces that people use already , sort of Windows-style drop down menus or whatever , I think maybe that's a bit , going a bit far but you know like in a basic sense that you could have your basic selection of buttons , and if you hit a sort of menu at the top you have um it goes to a different selection of buttons , so it sorta keeps it simple . D Mm-hmm . D Yeah . D Yeah . D Okay . C Um glow in the dark , is that sort of with a light inside it or is it sort of glow in the dark material ? D Um Glow in the dark material I was thinking . B Uh . C Okay . C So Yeah . D Um , so I I guess that would be cheaper than a light I think . B I Uh may I say something about ? C Yeah . B Uh actually I think it's really really very important point uh as if we look at the market because people mor fifty percent people they find that the remote controls are often lost somewhere in the remote , in the room . B But yeah are lost and means they forget where they have kept the remote control last time . D Often lost s was that , yeah . C Lost , yeah . D Mm-hmm . B But if we add speech recognition as well as glow in the dark then both these factors will help their locating the remote control , like if they come and speak something at the remote control uh replies to something something and it glows in the dark . D Mm-hmm . B Both these factors uh both these points will help them to locate the where they have kept this remote control , and this will definitely enhance our uh market sales , so we should take it into consideration also . C That's cool . D Mm-hmm , mm-hmm . C That's cool . C Okay , cool . C Um speech recognition I take it I don't , I've I know of no products um that use speech recognition well . A Well hmm . A Oh it's They're act there there was a remote control that came out two years ago that had a some basic speech recognition on it . A You could programme it with your channels and then you say you know like uh B_B_C_ one and it goes to that channel . C Really ? A Yeah , it didn't work very well though because of this noise interference problem . D Mm . C Mm-hmm . A They mentioned you know if the television says you are listening to B_B_C_ one . C Yeah , or a yeah an advert an advert for B_B_C_ two on B_B_C_ one'll switch the channel for you kinda thing . A Right , right , and so there was a lot of this , you'd be watching the T_V_ and then all of a sudden it'd it'd pick up a noise and turn it off or you know or turn the volume off or something , but if you can work around that that noise problem Right . D Mm-hmm . C Mm . D Kay . C Uh-huh . D Well what about this might get a bit too expensive actually , but what about um something that's built into the T_V_ um that you can press and it'll send out a little signal you know like the ones that we can't hear or something um that that will activate the remote control starts to beep . C Ah , that's a good idea . C So like a kind of backwards remote from the telly . D If you find if y Yeah . A Right and then it would do just you know , uh subtractive kind of cancellation of the noise . A What you could do then would be you have uh a remote controlled by the T_V_ speaker , or not a remo I'm sorry , a microphone by the T_V_ speaker and a transmitter there that sends back to your remote , 'cause you can't um expect uh the the television manufacturers to to put that feature into their T_V_s . D Mm . D Yeah , that's the only thing , yeah . A But yeah , then you have like the little se separate module by the T_V_ speaker which Right , and then the remote control would know um what's being produced by the television . C Right . C That we should just stick on , yeah . D That comes with our remote control . C Yeah . D Yeah . C And that's a sort of basic R_F_ kind of frequency so it'll be cheap . A Right , right . D Mm-hmm . A Right , right . A Um . A Yeah that's certainly possible then an another thing was about this losing the remote and trying to find it again . A If you do have this sorta speech interface to it , you don't even need to find it . A You just say you know , um whatever you whatever you want the remote for , you know to change the channel or to uh turn the T_V_ on and off , you just shout your command to it and it would do it for you if it's within you know , within hearing range . C Uh-huh . A And uh you know it could be somewhere in the room y that you've no idea where it is and it would still do its job . D That could also be built into the T_V_ though , which might make our remote control a bit obsolete . C Yeah . A Well , hopefully we're uh we're ahead of the curve . C It might do us out of a job . D Yeah , okay . C Um Okay . C I like the whole sort of remote feedback thing . C Um so I think rather than and that also kind of takes out the speech recognition in terms of the interference of it not working very well and things like that , so I th yeah and expense and the time . D Mm . A Hmm . D And the expense . D Mm-hmm . C So I think if we're going to go well I mean like the thing about the there's the problem with the T_F_T_ or the L_C_D_ kind of thing is if you're also wanting the the kind of uh organic globby sort of feeling to it then you might have trouble incorporating the screen . D Mm . C Um , but I guess not I thin we'll just we'll just pretend that's not a problem . C Um uh and how are you about the glow in the dark material ? C Is that Contrast contra well . A Um . D Maybe not even all of it 'cause we said um colours and fashion w were important so maybe um just like a little l line that's kind of around the outside and then you can make the rest a different colour . A Mm . A Yeah , no th the material's cheap but it's just uh the the glow in the dark material needs some light to charge it you know , and then uh if you're , if you're sitting in the dark for too long it uh it won't glow any more . D Mm-hmm . C Yeah , okay . C So if it's dow it's d uh yeah . C Or if it's down under the couch cushions um which is where I usually find mine . A Right . D Mm-hmm . A Right . C Um Okay , well we can use we can still use the glow in the dark as a gimmick essentially , um if we're gonna have to if we're gonna have the logo on as well , bright yellow logo in our our um slogan . D Yeah , 'cause what I thought , main Slogan , yeah . C Uh then you know they're gonna be fairly brightly coloured anyway , and we can have sort of a a a trimming as well , of the glow in the dark material , just as gimmickyness . D Right . D Mm-hmm . D Cause yeah , that w more than finding it , that was more like you know if you're watching a film in the dark , you can um still see the remote control . C Mm-hmm . A Mm-hmm . C Alright , so n sorta if if if we're gon if we're gonna go with the idea of um uh of feedback , sort of remote finder , then that kinda stuffs that one out then . D That was more of a a gimmick . C Do you think ? D Mm . C Uh it makes it fairly unnecessary then . D Yeah , unnecessary . C Okay . D Yeah . C Um , okay so scratch that . C Uh so we've got do we want to go with the T_F_T_ idea or the is that far too expensive ? A Um yeah we're getting a lot of features now , I I think Yeah . C Well I mean I think I think the sort of find the finder things I mean it's uh I could probably write the circuit diagram for that myself . C Um Mm-hmm . A Well , I think a consideration too is that these uh remotes get abused a lot , you know they get thrown around , there's a good chance the the T_F_T_ screen would break or uh get damaged . D Mm . A They're pretty fragile . D So is that one of our definite requirements that they wa that it needs a T_F_T_ screen ? C Okay . C Um no , I mean that was going on ravs uh Raj's sort of um marketing research I guess . C Um Uh So we'll stick with sort of programmability um for the buttons that we do have . C Um . C So that's sort of included in your sub-module kind of stuff , um Uh you were finding out about teletext . A Yeah mm . C If you could find out that uh Um I think we're gonna scratch the speech recognition as a bit of a um expensive , no ? B Yeah . B Totally , it takes cheap speech recognition , she they wi Yeah . A Oh . D Yeah you think so ? A Oh no it's it's much cheaper than the T_F_T_ , it's just a microphone and some some integrated circuits . C Oh right , okay . C Is it not the circuits that cost Oh right , okay . A And it'd it'd be a small vocabulary speech recognition system , like a Okay . C Uh well that kind of takes back the R_F_ the R_F_ remote sort of idea as well . D Okay . C Um . C Five minutes . C Okay . C Decisions . C Uh , votes , let's vote . C Who wants T_F_T_ ? C No-one does . C Excellent , so we'll go with speech recognition , yeah ? D Mm-hmm , that's cool . C Um , speech recognition , limited buttons , organic design . D Um if it's not too expensive s I think it's a good gimmick . C And what else was I thinking of that I haven't written down and therefore fallen out my head , programmability . B Glow in dark . C Uh Uh o okay . A Yeah . C And also , integrating the , remember to integrate the logo and the s slogan . D Mm-hmm . C Okay , so . C Um can you put all these reports in the project documents folder if they're not already in there as well . C So , it just helps me summarize them . A Yeah yeah . B Here ? B Sure . C And um I'll put any I'm I'm putting anything I do in there anyway , so uh Uh pro uh project documents . D And where is it sorry ? C On A_M_I_ scenario controller . A So it should be when you save on your desktop , so it goes save as , or And then uh hit that little folder up thing again . D Oh . B Uh it is in shared documents ? C Where am I ? B Projoct uh projector . C Project documents , yeah , it's on your desktop as well . A Again . A All the way to the top , yeah that's up to desktop . A Right and then project documents . D Okay , cool . B Hmm . B It is not giving anything . B Shared documents . C And I will tr getting strings of um information , I'll try and forward any specific to anybody in particular , as soon as I get them now , rather than I was about to sort of tell you about the changes before the meeting , and then the meeting turned up , so I did . D Okay . A Mm . A Did you get my email ? A Okay . A Just making sure . D Okay . C So Okay . D What I thought as well about the material is um maybe not this kind of material , but maybe more like um this kind of rubbery material , it's a bit more bouncy , like you said they get chucked around a lot . D Um , a bit more durable and that can also be ergonomic and it kind of feels a bit different from all the other remote controls . C Yeah . D The rubber rather than Mm-hmm , mm-hmm . A Yeah . C More sort of um flesh-like than plasticky sort of . A Wow . B Um but we have to take care like But we have to take care of our children also if they means if children catch hold of your or if they chew it it shouldn't be too harmful . B So , whatever material we use it should be yeah . C Oh no , ethics , that's gonna cost us money . B So we have to safety point of view also , we have to take care . C Okay , safety . D Oh I think wi with the more organic shape of it it won't be as it won't as have many sharp corners as that , so that's something good , um I dunno , I mean That's a good idea . C Yeah . C It sme smells good for children . A We could go comp yeah . B Yeah . A We could go completely out of the box and make the thing a big red ball foam ball . A And it's got the thing on the inside . A And there's no buttons at all , it's always on , and just yell at it , and it works . C That sounds , yeah it's gonna have to be it's gonna be have a big yellow foam ball , yeah , sorry . A And then ch children will love it . D Interesting . A Oh yellow , yellow ball . D Yeah , d with the colour , um does it have to be all yellow , do you know ? A Right . C Please God no . C Um . D No . C Well , I wouldn't th I mean , my reaction to an all-yellow remote control wouldn't be anything other than horror , so I think just having it surrounding the logo . D Yeah . B Small logo with the like a small yellow strip or y yellow with the logo in it . D Having a little bit . D Okay cool . D Mm mm . C Yeah . D Mm-hmm , okay . D Cool . C And I'll see if I can argue with boss about putting the what was it ? C We put we put fashion into Whoops , it's not working . C Can't believe I've forgotten it . C We put the fashion in electronics . D Oh yeah , that's a good one that . C I bet that'll catch on well . D Yeah so . C Okay , any last worries , queries ? B Yeah . A Twelve thirty . C Okay . C S s I know what you're thinking . B Hmm . C Okay then , lunchtime , yay . B That's good . C Okay , that felt a bit more like a something with order and and reason to it than the last one . C This is quite fun actually . D Wow . A Mm . D Has anybo oh . C I really don't Yeah , yeah . D Has anybody pressed okay , it vibrates . D It's pretty cool . A Yep . B Check here . C Wow you've your first page . C I was just writing really big . D Yeah , got small writing . A Yeah I've been using up the pages . D I don't wanna waste it . C I've finished the meeting now . C Oh , everybody needs k questionnaire . A Another questionnaire .

The Marketing Expert presented requirements of users as found in a company market study. The study showed that users want a fancier-looking but uncomplicated remote control, and are interested in speech recognition. He presented the age groups polled and said that the target marketing group should be users aged fifteen to thirty-five. The User Interface Designer presented several competitors' remotes and discussed the features that would make their own device more user-friendly. The Industrial Designer gave a presentation on important internal components that would keep the project within its budget, and discussed possible materials and programmable features. The Project Manager gave several new requirements for the project to the group. The group discussed the features they would like to incorporate into the design in light of the new requirements and budget constraints. They decided to keep speech recognition as one of their components, and decided to include some programmable features, limit the number of button functions, and make the remote yellow and glow-in-the-dark, in an organic shape. The Program Manager said that he would ask to what extent the company motto had to be incorporated into the design. The Project Manager will ask to what extent the company logo must be incorporated into the design. The remote will feature speech recognition and programmable channel and volume preferences. The number of button functions will be limited to make the remote user-friendly. The remote will have an organic shape and feature some yellow coloring and glow-in-the-dark material. The group seemed to have some minor technical difficulties when opening their presentations.

ES2005c

"C: Um we are So the meeting will have about the same format as the last time . C: So switching over(...TRUNCATED)

"The Marketing Expert presented the results of a market survey that indicated users' most important (...TRUNCATED)

ES2005d

"D: Okay . A: Okay , almost there . C: Okay . C: We'll sta I'll use the PowerPoint , I guess . C: Ho(...TRUNCATED)

"The User Interface Designer and the Industrial Designer presented their prototypes to the group. Tw(...TRUNCATED)

ES2006a

"D: .. . C: Okay . C: So , this is uh first meeting of this design project . C: Um and I um like to (...TRUNCATED)

"The project manager opens the meeting by going over the agenda. She explains the project, which is (...TRUNCATED)

ES2006b

"C: All hooked up . C: Okay , so now we are here at the functional design meeting . C: Um hopefully (...TRUNCATED)

"The project manager opens the meeting by stating that they will address functional design and then (...TRUNCATED)