Q:

Start an ASP.net website from a specific folder using IIS Express via command line

I've written and ASP.net MVC web application that needs to be installed as a "normal" application (or as close to it as possible). By which I mean, I need to have a "double click on exe file and the webappp opens in default browser" behavior, or as close to that as possible.
Being used to Java, I stupidly thought that I could use and embedded webserver to run it, but after a bit of research (correct me if I'm wrong here) it seems this cannot be done (only ASP.net Core can do that, but I'm using the traditional .NET Framework) and the web app needs to be run in either IIS or IIS Express.
So, after more research, this page:
https://docs.microsoft.com/en-us/iis/extensions/using-iis-express/running-iis-express-from-the-command-line
seems to suggest that launching a site from a specific folder via IIS Express is possible, by using a command like:
iisexpress.exe /path:"C:\Program Files\MyWebsite\bin"

where the path above contains my compiled ASP.net MVC website.
This, however, doesn't seem to work. When I issue that command I get the following output:
c:\Program Files\IIS Express>iisexpress.exe /path:"C:\Program Files\MyWebsite\bin"
Copied template config file 'c:\Program Files\IIS Express\AppServer\applicationhost.config' to 'C:\Users\MyUser\AppData\Local\Temp\iisexpress\applicationhost20179188941639.config'
Updated configuration file 'C:\Users\MyUser\AppData\Local\Temp\iisexpress\applicationhost20179188941639.config' with given cmd line info.
Starting IIS Express ...
Successfully registered URL "http://localhost:8080/" for site "Development Web Site" application "/"
Registration completed
IIS Express is running.
Enter 'Q' to stop IIS Express

So basically IIS Express starts, but it's not running my website from the folder I specified, it runs some (presumebly) default empty website, called "Development Web Site". I checked some urls, and I can confirm that is not my website, but just an empty shell with no pages or anything else.
What am I missing here? How do you start a website in IIS Express via command line? Do I have to "register" the website first somehow?
EDIT:
After a bit more research, I found out I can register a website explicitly by doing:
appcmd.exe add site /name:MySite /physicalPath:"C:\Program Files\MyWebsite\bin" /bindings:http://localhost:8081

and then start it with:
iisexpress.exe /site:MySite

This however doesn't solve the problem: when I browse to the website via browser all I get are 404 errors, there's no content at all.
One thing I also must point out: since an ASP.net website is compiled into a DLL file, I don't understand how simpy registering/starting it using a path to a FOLDER would work... how would IIS Express understand which DLL to load the site from? Seems like there are some crucial pieces missing here...

A:

After further tinkering, I figured it out. I was pointing to the /bin directory of the website. Instead, you have to point to the parent directory, the one that contains the Web.config file. 
So, in my case, I changed:
iisexpress.exe /path:"C:\Program Files\MyWebsite\bin"

to:
iisexpress.exe /path:"C:\Program Files\MyWebsite"

and now it works correctly

