Q:

for a marketplace slogan, is it better to use the word "discover" or the word "buy"?

In a small marketplace that allows people to buy products from different sellers ...if you have a slogan like:
discover awesome products from local sellers

or is it better to use:
buy awesome products from local sellers

?
I think discover is less aggressive, but buy lets people know right away that you can buy things on the website, not just discover them.
What are your thoughts?

A:

Discover has a sense of finding something new.  So if the action is largely linked to finding new and interesting options, then I would go with this.
Buy is a transactional word, and indicates that you will go to get a product to purchase.  Use this if your user likely already knows what they will be buying and won't primarily be discovering new items.

I buy toilet paper

but

I discover new music

