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ih C SHERATON. yeesaOT £ WASHINGTON, D.C. A pcunsee OF TOBACCO. KNOWLEDGE “REOISTRATION FORM NAME:___Georce Rs TELFORD , TITLE:__prand Manager COMPANY: porillard , 3 ADDRESS: i 19 PEONE:__(212) 841-8787 CHECK ONE: Please reserve a room for me at the Sheraton- X__T willymake Carter my own housing arrangementa, ¢ ARRIVAL DATE AND TIME:_2/18/80 7:00 P.M. EEO 7:00 PM. DEPARTURE DATE AND TINE: 2/21/80 4:00 P.M, Please attach a brief (50 words or 80) autobiographical sketch. Note your fipet, name or nickname, your current Professional re- sponstbilities,. enploynent background and whatever Personal in- formation you feet would be helpful in Biving your fellow studente an idea of your activities and interests. assembled and provided The sketches will be at the opening class session, PLE RAN S. IN SELP- ‘ADDRESSED ENVELOPE BY FRIDAY, ‘ay 18,3

BROWN & WILLIAMSON 1994 COLLECTION PHOTOCOPYING VARIANCE FORM This form was placed before Bates 1p _(? J) JOS 2 GG AT THE TIME OF REPRODUCTION, THE FOLLOWING NOTATIONS WERE MADE: {2 DOCUMENT COPIES ARE IN THE SAME SEQUENCE AS THEY IN THE ORIGINAL. C) PAGE NUMBER(S) 4 IN THE ORIGINAL POOR QUALITY oRIGINAL. fachctl ©) OVERLAY ITEM COULD NOT BE REMOVED WITHOUT DANAGE To THE ORIGINAL. (No DOCUMENTS WERE FOUND WITHIN THE ORIGINAL: ) FILE FOLDER ) -REDROPE EXPANDABLE FILE ) HANGING FILE ) ENVELOPE, ) OTHER (SPECIFY) _ co) DOCUMENT COPIES WERE REPRODUCED IN COLOR TO PERHIT CORRECTION INTERPRETATION. C) BATES NUMBER ___ pa NOE SED oo OTHER VARIANCE (EXPLAIN).

Marketing Research - CPT Initiating Brief Date [15.03.2000 Client Group__[ BAT Korea Client Contact | Alberto Marcheggiano Research Linton | Subi Jeong Kyu Yeon Hwang [Project Number: to be assigned by Brown & Williamson USA [Project Name / Description: Dunhill Lights, CPT Market(6) /Zone(s) South Korea [Referent Brand(s) ‘Dunhill Lights, Kent Super Lights Mild7 This [Consumer Segment(s) ‘Own Brand - Dunhill Smokers: 150 Males, 25 ~39 years old, ABC+ who live in Seoul/Pusan ‘Competitors Brands - Mild7 Lights Smokers: 150 Males, 25 ~ 39 years old, ABC+ who live in ‘Seoul/Pusan ‘Source of Business - This: 250 Males, (100 smokers, 25 ~ 29 years old, 150 smokers, 30 ~ 39 years old) ABC who are not rejectors of imported cigarette and live in Seoul/Pusan Source of Business - Local Premium KS Smokers: 250 Males, (100 smokers, 25 ~ 29 years old, 150 smokers, 30 ~ 39 years old) ABC+ who are not rejectors of imported cigarette and live in Seoul/Pusan [Background / Problem Definition ‘+ 1999 showed that imported cigarettes are recovering from the 1997/1998 economic crisis and we forecasted continuos growth over the company’s plan period. ‘+ BAT objective isto substantially increase its market share with growth coming primarily from it first priority brand : Dunhill Lights ‘+ Toachieve growth we consider fundamental to have a superior product in terms of acceptability among, potential source of business as well as for our curent franchise 597133637 Original PRODUCED FROM B&W WEB SITE

QUALITY IMPROVEMENT SUGGESTI'N4¢ Les » MISSI IER SATISFA Vv Mouatty, Teamwork. De Right Things ight The Be e & ° RESEARCH & DEVELOPMENT N 2 } At 407-646-3484 ssrroM: fic, when we should be getting more ral. Right the system. We must_spond too mich time administering the system, labeling, and cleaning our files. Complying is a real burden, both for the individual and for the recorris coordinators. 1. Dron the category specifications altogether. ‘Approval Signature/pate Sion & Print dames (See Instructions On L9LOZTZED

CIGARETTE REPORT FORM GSR _m__ 1987 Rea AME: MALIBU Ge VARIES YE King Size, Filter CE ZX Ae “peSphcrasen: 9 ZArrooie™ pe King Size (5) erurer: (SX (check one) ee AWS) NONFILTER?, SOFT PACK: x (check one) NONMENTHOL:_X (check one) nrcoriwe:__1-3 79 ‘Appendix ¢) As 59,791 9 a vt0/26/87_ LAST SALES DATE:, EXPENDITURES (In Thousands) CAT-E~EXPENSES CAT-P-EXPENSES : (19) CAT=G-EXPENSES: 1 CAT-H-EXPENSES: i (21) CAT~I-EXPENSES§, iy (22) CAT-J~EXPENSES: 20 (23) CAT-K-EXPENSES: (24) CAT-L-EXPENSES: (25) CATM-EXPENSES:_0 (26) TOTAL REPORTABLE EXPENDITURES FOR VARIETY: ___ 94

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Fobeti-00 10:58 Freche HL ves TELECOPY INFORMATION HUNTON & WiLLiaMs Riverfront Plaza 951 East Byrd Street Richmond, Virginia 23219-4074 (604)788-8200 2nd Floar Telecopier Ken Forrest 212-403-2211 ‘Tom Frederick 312-558-5700 Tom Griffin 617-523-1231 Even Hurwitz. 202-942-5999 Bary Levin/Curt Caton 415-772-6288, Barbara Robbins 212-403-2033 Greg Stane/Ron Olson 213-687-3702 Bill Alinder/Jeff Netsan 816-421-2708 Steve Krigbaum 917-663-6593 ‘Tom Stoever 303-832-0428 Judy Bernstein-Gaeta 202-842-5999 Dal Burton 404-681-8330 Andy McGaan 312-861-2200 James Wilson 938-338-7707 Eric Sarner/Doug Flemming! Peter McKenna 212-735-2000 ‘Thomas McKim 336-741-0671 D. Scott Wise 212-450-4800 —4_ Pages (Including Cover) Original to foliow in mail: [] Yes [% No Original @ 2 Fevers Telecopier Nos. (804)788-8218 (804)788-8219 (804)788-8669 6v08Z298