What does my Twitter mashup need to get popular in 8 days?
dmoney: I don't follow football, so I don't know about getting popular.  But if you want to hold onto the popularity you might want to generalize it, allowing someone to watch any two search terms, while keeping a landing page pre-filled with the football teams.I would move the ad to the right, putting the two content columns closer together.  It's distracting.  Replacing it with AdSense might be a good idea, as you've got a lot of text to allow automated targeting of ads.