Subscription web sites: How did you get your first customer?
brlewis: My first customer was not a paying customer.  It was probably my 4th or 5th that actually paid.  The first people are really beta testers.I knew people liked it when they asked what it cost.Disclaimer: I'm still a long way from profitable, and I'm not totally committed to the subscription model.  In 2007 my subscription revenue was $70.50 and ad revenue was $2.05.