Entering a saturated market full of low quality competition?
thorax: These companies are heavily advertised, too. (At least I know their names, and besides Threadless, I don't know many clothing companies.)I think it might be difficult to beat them without coming up with a way to get your brand out there better than they do.Another key thought: I worry that a lot of the t-shirt market isn't really about quality, but about the type of cleverness appreciated by the demographic that likes T-shirts. The risk is that it's a little like selling "high quality bumper stickers"-- people might not be looking for quality there.