When to stop obsessing over conversion
jacquesm: You should stop worrying about it when you've exhausted all the avenues that you can possibly think of in improving it.As for the 1%, Patrick already states it's a bogus statistic based on a small sample, here are some more reasons:- conversion rates tend to cluster by industry- the majority of public e-commerce figures pertain to the adult industry, which has notoriously low conversion rates- conversion rate is a function of how well you manage to pre-select your customers through the use of text found on sites linking to you and how much your visitors are in a 'buying mood' when they finally reach your site. If you get a lot of flak traffic that automatically reduces your conversion rate, but I wouldn't worry about it, the number to maximize is the number of people you sell to in an absolute sense. So better to sell to 1% of 1,000,000 people than 100% of 50.- A friend of mine has a relatively small site but sells to - and this is not a joke - a full 75% of his visitors. Plenty of them become repeat buyers, and his whole online store fits in a shoebox. There are always outliers to statistics such as these.