Dedicated advertising?
proexploit: If your site generate a relevant amount of traffic, you shouldn't have any trouble finding advertisers (example: if you run a televisions comparison website with a healthy readership, Samsung should come to you).As far as payment, it's going to depend whether they're paying by the amount of views their ad receives, the amount of clicks there ad gets, or the amount of sales they receive (you could start affiliate advertising for large companies today depending on the niche). The more info you can provide on your users, and the more targeted they are, the more they are worth.