How do you produce product demo videos?
martian: Aside from all the technology, it's crucial to get a solid, professional voice-over that tells a clear story about your product. My personal experience has been that even the best video production can be quickly tarnished by a voice-over that is casual, meandering, or inconsistent. For our demo video, we first sketched out what points we wanted to make in the video, wrote a draft script, then recorded nearly an hour of screen footage. My colleague then spent a couple of days locked in a room with iMovie and a microphone. We ended up with a five minute video that I think really captured what we were trying to do with our product. We used ffmpeg for conversion to mp4+h264 (and a fallback to flv), and the very respectable JW flash video player. I think Snapz Pro X was used for video capture.