How to determine what's turning people off about your service?
faramarz: I was just having a conversation about this with a colleague yesterday. something new came out of it. if it fits your offering.. give it a shot.Consider giving the User an option 'Not to Purchase' on the pricing/product page.track it, measure it and force a quick two line feedback as soon as they click it.You need to be careful with the wording though, as you don't want to misguide them into thinking this is a 'remind me later' kinda thing and hurt your sales.
It's worth discussing with your team. Gluck!