Subscription web sites: How did you get your first customer?
izak30: My product is based on a subscription model.  Here's what we did.  
First: Make something that people want and would be willing to pay for. 
Second: Tell everyone you know that's what your doing.  Ask people who they know that might be interested.  People are usually willing to help and give you a name or two.
Third: Don't count-out old-school marketing.  Cold calls, business events, etc, go to them.  Meet your competitors, usually they won't be adverse to this and you shouldn't be either, you can always learn something from them.Know your competitors very well, and know what they do well and what they do poorly (or at least what you do better).  This is important.Third: Have a working demo.  I don't give away free trials, I have a demo.  This may or may not work for your product.Fourth: Follow up with everybody, always send thank you notes, and follow up a week later, every week until they give you some straight answer.I'm a coder who is very new to sales, but I've had some good people around me that were quite good at sales.  Meet those people, show them your product, ask for some help.