What software do you use for managing communications with media/blogs?
DEinspanjer: I recently spoke with the founder of a company that has an extremely interesting tool for visualizing traffic trends and how they are impacted by referrers and search keywords.  Seeing this tool made me feel that it and other tools or suites like it are something that I think could be very useful for a lot of companies that are trying to figure out how best to make themselves noticed on the internet.