Do "Lite" versions "work"?
jcl: Most anecdotes I have read online indicate that they work, sometimes as a short-term boost to sales, sometimes longer-term:http://www.wired.com/gadgetlab/2009/02/shoot-is-iphone/http://candycaneapps.wordpress.com/2008/12/09/the-insouts-of...http://www.streamingcolour.com/blog/2009/04/27/the-numbers-p...http://148apps.biz/app-sales-coorelation-between-demo-and-pa...http://www.veiledgames.com/blog/?p=374http://www.antairgames.com/blog/2009/02/02/hows-that-lite-ve...As near as I can tell, a lite version is the most cost-effective form of marketing available, probably better than making a webpage for your app, or making a YouTube video of it, or getting your app reviewed on review site (all of which, I am told, are also very good things to do).