$4.99 vs. $5.00? And what do you call your premium memberships?
pbhjpbhj: Ultimate! Got to be ultimate .. though I named a web hosting package "Emperor" once it was only a tailored package for a previous business partner.I always round things and never go for the only $999.95 type pricing - simply because it annoys me; I probably lose out as I think the psychology of that sort of pricing actually works on people. "Wow 999.95, it's not even a thousand dollars" ...