What strategy would you take to build a search engine today?
moonchuck: Unless you are ready to get your hands dirty with the semantic side of search, I would focus on creating a more enjoyable and emotionally appealing experience for a particular demographic of consumers. Maybe teens, students, mothers, whatever...focus on building a loyal, targeted user base.Otherwise you run the risk of just being a couple cool features that the big boys can use as inspiration for their own work.