A Local Media Company Wants to Use My Content, What Should I Charge Them?
anigbrowl: Find out how much space they propose to fill with your content - half a page, say. Find something similar in around the same place in the paper (the advice column or whatever), check on the advertising section of the website(or have a friend call them) to see how much they are charging for the adverts surrounding content of that size. ask for about 2/3 of that.for example, you give them 1/2 page of stuff every week, and it's surrounded by 1,5 pages of ads, which they sell for, say, $1500. They pay a 10-15% commission to their sales person for selling the ads, and want to make a similar level of profit for themselves. So ask for $1000.They'll probably say no and you'll have to negotiate...so your trade-off will be 'OK, you want to pay $500...but in return I want a 6 month commitment and my logo/website address in the top left of the box'. Researching how much they're getting for the surrounding space should give you a ballpark idea of what the content is worth.