What kind of fresh ideas does advertising need?
apowell: I question some of your underlying assumptions.  Are you sure that consumers aren't compelled by advertising?Is the decline of advertising really a result of declining effectiveness of advertising, or is it a symptom of the broader economic climate?Ads are not ignored as widely as people like to believe.  Many people claim to be immune to advertising, sales, and marketing -- and yet, they must base their purchases on something.As an aside, I wouldn't spend a lot of effort worrying about ad blocking software.  Accept that a certain percentage of users will run ad blocking software, and move on.