Domain hacking
Mz: I haven't done what you are talking about.  I did have the domain califmichele.com at one time.  I was going by "Michele in California" online at the time and my email was califmichele (@ something).  I wanted the domain name "michelesworld" but it wasn't available.  It was a personal site of just stuff I was interested in, with no particular focus.Trying to tell people the domain name verbally was a huge problem.  My name is spelled with one L and many people automatically spell it with two.  They also tended to think I meant Kalif or Caliph rather than short-hand for California.  (As an aside:  This was making me increasingly concerned that the site would attract the wrong kind of attention for the wrong reasons.)I eventually left California and broke the site up into several sites, each with a specific topic focus.  When I did so, I worked hard to find natural language domains that are easily conveyed verbally without having to spell them or add verbal explanations/provisos.