Review my Startup - imVOX
dstorrs: Ok, I disagree with most of what you see below.1) I had no problem understanding what the site is for.  It's clearly VOIP for social networking, and the colorscheme and design indicates it's aimed at gamers.  Further reading supports that.2) I'd put this in the category of "attractive, professional looking".  You've met the minimum required "attractiveness quotient", now it's time to focus on your core business value and customer acquisition / support.That said, here are a couple design tweaks I did notice (OSX 10.5.8, FF3.5.7, btw):1) The footer height is standard on all pages except the home page, where it is substantially taller.2) On the home page, the "Unlimited free voice" is very visible, but the "Social networking integration" blends in.  I would suggest making the latter more dramatic, and possibly changing it to "gaming" or something like that if that really is your primary market.3) On the FAQ page, the hover color and the selected color for the question links is the same, which is confusing.And a structure issue:1) Right now, the FAQ page requires actively clicking on a question to make its text appear.  Much better is to have the links jump you down the page; this makes it much more likely that people will read all the FAQs, which gives you better educated customers and fewer customer support issues.Good luck with it!