Review our elevator pitch (Stormpulse)
patio11: Here's my rewrite.Severe weather affects millions worldwide and costs companies billions of dollars.  Accurate and actionable weather analysis is a key business requirement in energy, defense, transportation, and numerous other industries.Stormpulse (http://stormpulse.com) displays complex weather data intuitively, so that our customers can make critical business decisions based on it.  Our competitors start with maps and then sprinkle in weather.  We craft weather-centered presentations that are understandable and actionable.  We're piloting the world's first human-consensus forecasting system.  Check us out at: http://stormpulse.com or see the 5 minute tour we prepared for you at http://stormpulse.com/hypothetical-landing-page.Our weather presentations regularly appear on CNN and are displayed on 750+ websites, including media sites such as USA Today and ThomasReuters, and internal dashboards at places like Boeing and the Mayo Clinic.  We've had 18 million visitors in the last year.  Hundreds of thousands of those visits are from decision-makers at Fortune 100 companies who depend on Stormpulse to protect their operations, equipment, and staff.Stormpulse has paying customers.  We are ready to fuel our continued growth with funding from smart, qualified, passionate investors.  We're starting to contact interested parties, and would love to show your group what we're building.  You can review a presentation I personalized for $FOO_INVESTMENT_GROUP at http://stormpulse.com/hypothetical-landing-page or contact me to discuss ways we can help each other.Regards,Points of note1)  Landing pages for your investors are a low-cost, high-reward way to say "I am serious about talking to YOU, Bob, not spamming everyone I could find" and they transition people from passive reader of your email into being actively engaged with you.  Plus, cough, trackable cough split testable cough.  (Incidentally, if you had a landing page, you wouldn't be showing me AdSense ads featuring a very bright background and a cute little Asian kid with glasses, and another ad telling me how easy it is to get a green card.  I suppose it could be worse -- you could be showing me Evony ads.  Either way, cute little Asian kids with glasses sort of distract from the general theme of saving people from horrible death that I was going for.)2)  Repeat after me: Stormpulse saves lives and property.  Stormpulse saves lives and property.  Stormpulse saves lives and property.  After you've mentioned that a few times, you can talk about weather visualization.  This is not being crass, any more than it is crass for an airbag manufacturer to say "Our product directly saved the lives of 12,000 people last year".  It is your reason for being.  Do not be afraid to sell it.3)  I'm sure you and Brad are wonderful people and you likely did wonderful things at your previous jobs, but look, you've got the Fortune 100 eating out of the palm of your hand to protect their lives and property.  That is the critically important qualification.  Next to that, "We built a cool CMS once" sounds like "And by the way, my mother really loved the drawings I made when I was six".P.S. If I wanted to show that I was not faceless corporate, I would start the letter with an arresting sentence like so:Severe weather kills people and breaks things.A sentence like that grabs the reader by the neck.  Some people might say its a bit aggressive.  By my lights, heck yes, it is aggressive.  We make no bones about it, we are picking a fight, and we want you to be on the side of humanity against the death and destruction caused by severe weather.