Advertising Books
nailer: Ogilvy on Advertising. It's the Kernighan and Ritchie / TAOCP of advertising.http://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X...David Ogilvy came up with a lot of the ideas, terminology and concepts of modern ad compaigns. He's also the one who said "The consumer is not a moron, she is your wife." - a truth that technical people are often slower to pick up than the rest of the population.And this gem: "Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing room only' creates an atmosphere of success, as in theatres and restaurants, while a half-empty auditorium smells of failure."Ogilvy also coined a hundred slogans you know - 'only Dove is one quarter moisturizing cream'. His surname's already in your spell checker.If you're interested in examples of inspiring communication created by advertising experts, check our Paul Arden's works, such as 'It's not how good you are , it's how good you want to be'. 
http://en.wikipedia.org/wiki/David_Ogilvy