No-names, tell your story on how you got PR coverage
systemtrigger: > For our site http://browseology.com, it's unclear if the idea is just not clear and understandable enough for PR to write about...Before you solicit more PR for Browseology I would tighten the story focusing on the homepage. You have a pleasant, simple aesthetic but IMHO the homepage contains too many words and options. The result is an unnecessarily confusing first impression. My notes: http://idea.s3.amazonaws.com/browseology.pngYou might want to gear Browseology more toward women. Women love shopping and they're more social about it than men. I can imagine your app serving their sensibilities better with a little wordsmithing. This might make PR easier for you because it would focus your messaging on benefits rather than features.