What's the worst thing that could happen to Google?
jjonte: The Semantic Web blossoms beyond the need to infer meaning from bodies of text.  If the information on the web becomes more structured, structured beyond the need for Google.If web pages and web services were to all completely expose their information as RDF and embed rich metadata inside bodies of text the need for Google's fancy AI and Entity extraction would be none.Google's bread and butter is advertising.  That advertising is driven from their search domination - their ability to extract meaning from web pages and match that meaning up to searched terms.  Semantic web completely commoditizes that function - if you can crawl, you can search.