 Need advice on an idea I started (craft beer related)
binarymax: I like it!  One note: if I am not logged in, and I browse to a beer, and click the 'I drank this!' button, it just kicks me back to the root, where instead it should probably show a login/register dialog.[edit] Sorry I missed the original point of your post and did a re-read...your site seems to be just another niche pick/rate/review which is fine, but if you want to expand it then you need to innovate.  I rated a Beer and it just gave me a dumb list of other Beers with no (noticable) reason for the list.  Maybe this is because you dont have enough data yet?  Maybe you could capture some user-centric locale data and tie them with places to find recommended or favourite beer.  Enable your ads as quickly as possible and make darn sure they are relavent, (you dont want an Anheuser-Busch ad showing up on your site), maybe evolved companies that started as craft such as Magic Hat etc.  Perhaps find ways to get revenue sharing group discounts on brewery tours, coupons to microbreweries, or craft beer equipment stores.  Let users submit photos of beer labels.  Sorry if I am rambling.