How to master the Art of Selling
CyberFonic: Demonstrate Compelling Value!  Deliver something people WANT!  Need is good, Want is much better.Another vote for "SPIN Selling", good one asher!Remember, if they don't have a need or don't have the money, no amount of persuasion is going to make you a profit.  Difficult customers will bleed you on support, complaints, etc.  At the end of the day, Sales is a Numbers Game, understand your sales funnel and cycle.  If you can optimise it ... great, otherwise just keep filling the funnel.