You have a start-up idea. Now what?
iamelgringo: I built a social news site this past spring called cuuute.com.  It was a reddit for cute stuff.  I built the site because I thought my wife would enjoy it, and I thought I would enjoy working on it.  I was wrong on both accounts, so I shut the site down 3 months after it started.  I still think it's a viable idea, I'm just not the person to make it happen.I took a few months off, and mulled different ideas around.  I'm a nurse, so I thought a lot about opportunities in health care IT.  I kept coming around to "I really don't like health care, and I don't want to work in it".I bought a list of 50,000 top paying google keywords, and cross referenced it with a google scrape of how many hits per keyword there are.  That gave me a ratio of (top paying keywords)::(# of hits).  I sorted the list by that ratio.There were thousands of items near the top of that list on financial terms.So, during the months after my last project, I traveled visited family, and rolled a lot of this information around in my head.  Two weeks ago I decided to make a social news site devoted to financial news.  Why?  Because 1) I think it's a subject that can hold my attention for several years, and 2)  I think there's a need in the market for news aggregators/filters and 3) I think it can be monetized.Friends and family have both tried to talk me out of the idea and have encouraged me.  Most of those conversations have not been helpful at all.  The really helpful people have suggested ways of iterating on the social news idea to improve it.