Favorite Technology Company Superbowl Ads?
anamax: While there have been many good ads that debuted at the superbowl, only a few have been great superbowl ads, that is, that have taken advantage of the context.I think that the best superbowl ad was the e-trade ad at the beginning of the 1999 or 2000 superbowl that had a chimp dancing in a garage.The caption was something like "We just blew $2 million on this ad.  What's your retirement plan?"The following year, after it was clear that the dot-com bust was real, e-trade had another superbowl ad.  In this ad, a chimp led a horse through a ghost-town of dot-com mascots.  (Yup, including the sock monkey.)  The end shot was of a rocket, presumably taking the chimp into space.