I think my startup is going to fail, what should I do?
launch: Wow, this sounds remarkably similar to my situation except there is me and just one other friend and we've been doing it a couple months less than you.I'm going to talk with my friend this weekend and get things sorted out.  The worst case is that I will just launch the site as a minimalistic version and then work on a separate business idea by myself.I think the main problem is that my friend is completely non-technical.  I was relying on him to do the marketing.As a follow up question, how do you separate duties between a technical founder and a non-technical founder in the first few months of a startup so that all people have equal amounts of work?With my idea, I was prepared to invest more up-front time as I was solely developing the website with the expectation that my partner would get things going at the appropriate time.I guess that is a mistake in hindsight.This comment probably doesn't help you in any way but hopefully we can learn something for the next time.