How do I sell my expensive niche software w/ no sales background?
sachinag: This is a consultative sale.  Also, in academia, you're going to have very long sales cycles.If I were you, I'd try to find a half-time independent sales rep and I'd have one hell of a website.  There's absolutely no way that cold-calling is going to work the way that you think it is; it will take up too much of your time to do it correctly.  (Honestly, my first recommendation is to stay the hell away from healthcare and education sectors, but looks like that ship has sailed.)