How to sell an App Store company with 15m installs?
allwein: First off, I'm going to disagree with the assumption that knowing you want to sell instantly lowers the price.  Businesses get bought and sold every day.  There's no shame in wanting to sell a company you've built.  As long as you don't come across as desperate to sell (which it doesn't sound like you are), then you'll be able to get a fair price.   In fact, you'd face the possibility of getting a better price if there are multiple bidders.Secondly, you might want to consider selling off the individual applications piecemeal.  There's the possibility that you'd get a larger amount of money by splitting them up then by selling the whole company.There are a couple of other things that will affect the price you receive.  Are the apps still in the top 100?  Are they paid apps, and if so, what kind of cashflow are you seeing from them.  If they're free apps, are they monetized in any way (in-app purchase, advertising, etc.)?I guess the other question is how much you're looking to get for everything.  Hell, depending on your answers to the questions above, I might be willing to buy you.In any case, I'm curious why you're considering selling everything off.  Would you be willing to share with us the reasons?