What's a Non-Programmer to do?
hamidp: I have been in a situation where this was the case: myself and another guy were the devs, and the non-programmer was the public face of the company: he did customer service, marketing, PR, specs, QA, research -- pretty much anything that we didn't have time to do. Once we got up to a significant amount of users he became overwhelmed so we hired more business people. OR you could use that time to learn how to program.