So, how did the recent PR advice work for you?
petercooper: There's no way that advice given within the last week can be delivering big wins already. I would be very keen, however, to hear people who have been using the ideas outlined in the long-term. There are no quick wins in promotion, because you have thousands of other people against you, and getting people's attention is hard.One downside to your particular situation is that your app is both soccer related and relating to reasonably competitive matches (that is, not just a kick around, but actually "organizing players" and the like). In this case, I'd say your app is so specific to a certain demographic that you need to narrow in on that demographic very tightly and focus on it alone. You're less likely to find your ideal market in general areas online and on highly specific forums, Facebook groups, real life, etc.