How do I sell my expensive niche software w/ no sales background?
grandalf: I'd suggest just making a list of 10 potential clients... then research the organizations a bit and contact them and ask for a few minutes to present what you've done.The key is to realize what you are selling.  In the first 30 seconds of a phone conversation you're selling them on the idea that you are professional and that they should actually not hang up the phone...The next step is to mention your product and to get them talking about their needs.  Ideally they tell you a bunch of needs that your product perfectly addresses.From there, you have to worry about logistics, such as who is actually going to make the purchase decision, etc.  You should be prepared to work with their organization and process and to do as many phone calls and online demos as needed to get everyone comfortable with the product.   Also realize that their purchase timeframe might not be immediate.The main skill that professional salespeople have is the ability to efficiently get people to commit to a purchase.  One develops a sixth sense for when to ask for the signed contract, etc.  But with any new product, even a seasoned salesperson is going to have to do some learning about the typical customer, the product, etc.I think the best thing to do is just ask "so what's the best way for us to proceed?" to your most trusted contact in the organization, and let them tell you how to sell to them.If it's a high priced product, be prepared to have an in-person meeting before someone will write you a big check.  Once you have signed a few clients then it may be possible to sign people over the phone.The hardest sales are the first few, but it sounds like you already have some happy clients, so you should probably contact them and ask if they might feel comfortable talking to your potential future clients about the product, etc.Also, be prepared that some may say "hey, we paid you to develop this and now you're selling our product to others?".  You might want to offer them something in return (such as free upgrades) and discuss this with them up front to avoid any confusion, etc.