What's a Non-Programmer to do?
joshuamarch: I strongly recommend you read 'Four steps to the Epiphany' by Steve Blank. As a business focused founder, you need to be handling customer development - really going out there, talking to customers, understanding who is your core market, getting paying customers, validating this into a proper scalable business, and developing your company positioning. That's a LOT of work - but it's ESSENTIAL for the success of any company. I'm on my 3rd business, and the 2nd one crashed because I didn't understand this. No business exists in a vacuum - what your product-focused founders are doing is important, but your role in developing the customer understanding and scalable business model is equally so.