The Fog of Secrecy
mojombo: There are two kinds of startup ideas: those that have basically already been done, and those that nobody else thinks can or should be done. In either case, maintaining secrecy is only detrimental. If you believe in your team and your idea, let the world know as soon as you have something usable so they can tell you what they like and don't like about your product. That's how you'll end up making a kickass offering.