Subscription web sites: How did you get your first customer?
aneesh: Are you solving a real problem for someone?  Whose problem are you solving?  You should have a flesh-and-blood person you can point to (not just "surfers", or "facebook users").  If you don't actually know someone who has that problem, how do you know people are willing to pay for it?So I'd say you have to know your first customer, and build from there.  If you don't personally know them, go to a meeting, conference, or mixer and meet them.  As uncomfortable as you may be, just do it, or find a partner who is good at it.Maybe for a free site like facebook, you can "build it and they will come", but if you want people to pay you, you have to get up from your computer and sell your product.