Review my startup: Conflict-free, multi-master file replication
tptacek: I assume you're targeting the middle market, because enterprises went through a "replication and caching" craze (they called it "WAN Acceleration") about 4 years ago. Riverbed mostly won, but there are a bunch of other companies in the space too. They all have roughly the same appliance you do, but they transparently support a bunch of protocols and applications, too.If that's what you're doing, I see the value: you're the Drobo to Riverbed's NetApp.I'd worry a bit that your typical customers --- law firms, doctors offices --- aren't going to understand what you have  up there. You need to do the "Feature/Function/Benefit" exercise (what it is, how it works, how it makes money for your customer), and then write your copy based on the benefits, not the details of how you sync. Your "benefits" section is still too technical, where it isn't, it's too fuzzy.For me, the biggest win to something like this would be not having to have employees dick around with VPNs. You get one connection set up, not 50, and everyone has access to the same files.