Which blogs did you contact to get coverage when you launched?
ankeshk: Here are the steps I take:1.Round up the competition sites.  At least 3-5.2.Go to: 
http://tools.seobook.com/link-tools/backlinks/backlinks.php
and type in each of the competition sites one by one.3.See who linked to the competition and try to get a link back from there.