Fake it till you make it - Do you use it? What did you do?
CyberFonic: My painful experience is the flashy office, biz cards, etc actually don't work.  The only faking that's worked for me is to say I can do it, when I haven't yet.  BUT knowing that I can quickly learn and have talked up the complexity so that I have enough time to raise the bunny to be a rabbit before pulling it out of the hat.