What's a Non-Programmer to do?
jacquesm: I think this is a phase all startups go through. Initially there are several roles, tech, business development and planning (project management).During the execution phase the focus will shift, temporarily to tech and project management. But once you really start to take off business development comes back to the top, and if you play your cards right as a company it will stay that way, pretty much forever.How long that phase starts is up to you, I'd use my 'idle hands' to get busy making as many contacts as you can with potential gateways to large number of users as well as the press. Eventually that will morph into a business development department, but right now that should be your role.An important side effect of performing this function is to keep the tech department up to date with a steady stream of customer - and would be customer - feedback.