How do you handle users that cancel their accounts?
anamax: > perhaps with the benefit of a 3 month free premium account in the event they wish to return at any momentHow often can someone get this discount?You'll get the behavior that you reward.  If it's cheaper for people to threaten to quit, they will.  Is that your goal?I have a somewhat different approach.  If I see you giving better deals to folks who threaten to quit, I take my biz elsewhere.  I pay to solve my problems, not to screw around with transaction costs.  (When I see someone else get a discount with a readily available coupon.  I ask for the same discount.  If I don't get it, I abandon my basket at checkout.)You've gone through your service eliminating rough edges and unnecessary user actions.  However, your biz is part of your product....