Another Brand To Beat Apple In The Future
pg: It seems unlikely.  Apple is the result of a unique combination of circumstances: a CEO who is both terrifyingly effective and also has a great sense of design.  There are very few people with both those qualities.  Even if boards of existing companies consciously tried to pick CEOs with design sense, they wouldn't be able to, because you can't recognize it unless you have it.  So the only way you could get another CEO like Steve Jobs would be the way he himself got the job: by founding the company.