We've launched and I've got $5-10k for marketing, advice?
crucini: Good marketing has a long ramp-up time.  Ideally you would have started your marketing program several months ago.I think the most effective marketing communications is PR.  You can find a solo PR agent to handle your account for about $1k/month.  This is the low end of the PR profession, and you don't get world-class creativity.  However, if done right it will earn you a trickle of mentions on tech websites.PR is like boiling water.  You have to apply heat for a long time.See PG's essay on The Submarine.No matter which marcom route you emphasize, you will be much stronger if you can clarify your market.  Saying "anyone who could benefit from $product" is blurry.