How do you go about spreading the word about your product or service?
vaksel: -email a bunch of bloggers, the more the merrier, Even if you don't really think you got a shot, do it anyways. Also email regular media, you never know, they might want to cover you. It's only 5 minutes of your time, and a single hit will make it all worth it.-hold a launch promotion, give away some ipods, or something along those lines.-build something your users would want to talk about. It's all about going viral.for finding bloggers, you can do 5 things:1. Technorati
2. Alltop
3. SEOTools to see who linked to your competitors.
4. If you are going for any niche outside of tech, there'll always be blog rolls. Use that to jump from one blog to the next. 
5. Delicious and other bookmarking sites.