Why do non-techies simply not "get" the idea of a wiki?
gaius: A lot of management types don't really grok that an email can be written by a machine, let alone that a web page can be generated as opposed to written by hand. I am certain half the automated reports I send out, many of the recipients think I am drawing the graphs and tables in Excel, cutting and pasting them into Outlook and sending them (ermm, at midnight every night).