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pedalpete: Just from the url, i was excited to check it out. Great name. 
But then I get to the site and I'm like... peach or salmon color or whatever that is??? Really??The last thing that jumps out on the page is the content. The share links and ads are overwhelming.Your design doesn't fit your mood. You don't have to come up with a design all yourself, just steal the features you like from other sites.I think something like the bing.com design could work REALLY well for your site. Some bright and inspiring fotogs, then maybe a translucent block to hold the content.Don't be afraid to make the content for people to read in a big font. The length of each individual peace of content is so small that it doesn't matter if it stretches onto a few lines.If you look at the page right now, the ads are the most prominent thing, and clearly, I didn't go to your site to look at ads. So make sure your content does the talking, and they are the first thing the user looks at.