My idea has just been launched...by someone else. Now what?
ScottWhigham: Clearly the size of the market is going to be a huge factor (if not the primary). If the market cap is $100mm and you think both you and your competitor can only get 1%, then sayonara; it's probably not big enough to carry both of you. If, however, it is $100mm and you think that, between you, you can both capture 20% of that market, then it might be doable provided that you think you can capture about an equal share.