Getting users 
lloydarmbrust: The easiest way is make your product appeal to the widest range of users possible.  If half the people on an airplane could benefit from your product than your onto a good idea.Unfortunately my product deals with a very specific market and by the time we have 1,000 "users" we'll be billionaires.I'm still trying to figure out how to create a SaaS product that provides water or food . . . because everyone needs that.