How to virally market an individual website?
iamdave: How to virally market an individual website?
You don't.  Simply saying "viral" doesn't make it so.How many readers/browsers can he hope to have in a month or two?
Totally depends on how he does as a blogger.  Write great content, get readers.  Write shoddy content, get naysayers.Should he CC license some of his work (he's a pro - so no chance of him doing all of it) so others can play with it? 
Yes, but not soley so others can 'play' with it.  License it to protect his work and his name.What kind of linkbait is good and what kind is bad?
Personally, I think all linkbait is bad if you're creating it for the sole purpose of labeling it as linkbait.  Make quality content, give people something to read, don't just dangle flashy headings in their face and then let them down with bad or even irrelevant content.All of what you're asking is dependent on your content.  Don't fall into the corporate America trap of thinking because you use the latest techniques and resources you've got the right to use buzzwords inappropriately.  Viral marketing movements are organic, unpredictable, but most importantly: they aren't made.  They happen.