Review my lead-mining webapp, LeadNuke
og1: I also thought the name was referring to the element. One thing I think should be changed is the section that compares "Traditional Email Marketing" vs. "The Lead Nuke Way". I don't think most people are going to realize that you click to view the information for "The LeadNuke Way". And with how the headings are setup it looks like you are saying your service has Low Conversions, Wasted Effort, and Risk of Spamming.