What am I doing wrong here? (PR/Marketing an app)
10ren: Don't know what you're doing wrong (if anything), but a suggestion:1. As a journalist, think back to the stories that were compelling to you, that you wanted to write about, that you knew were the great, newsworthy stories, professionally.2. Next, find a story like that, that WindyCitizen is somehow an essential part of it. (it's great if WC can be the centre of the story, but it doesn't sound like you are there yet; instead, make it part of the story. Also, choose a story that you would want to be associated with, that puts WC in a role that you want it to have).3. Now, write up that story, and give it to your journalists. This basically a press release, and it saves journalists a lot of time if it really is a genuinely newsworthy story. That is, do their work for them.(If you haven't already done this, it means either that I am totally off-base.... or that you are simply too close to the business to see it from an outsider's point of view.)