Does a startup always need a new idea 
coglethorpe: Not sure if I am an "expert" on this, but Reddit came out after Digg and sold.  MySpace and Facebook came out after Friendster: http://en.wikipedia.org/wiki/MySpace#History http://en.wikipedia.org/wiki/Facebook#HistoryThere are plenty of players out there who come out after others do.  I have a friend who runs a successful rebate shopping side that launched well after others did.They all seemed to have some kind of advantage or find some kind of niche when others were doing well.  Location may be your advantage, or ease of use, etc.  Good luck!