Rate my startup: IvyLees
wheels: - Whisper.  Don't Shout is cute, but it doesn't tell me anything.  That's a lot of screen real estate for something that's just cute.- The term social network is somewhat tired.  Everything is social now.  Building a social network was sexy three years ago.  Now it's just a category of sites that hearkens to the passing bubble.  Say what you do.  People will expect it to be social anyway, and besides, when was the last time you went looking for a "social network for $foo"?- Connected to those two, your two key points seem to be "Create and share news releases." and "Get new story ideas or pitch your own."  Those are your message.  That's the reason people will be landing on your site.  Those are the ideas that you want to hit people over the head with in the first seconds that they land on your site.  Bonus points if you can convey that graphically.