how would you A/B test iPhone apps?
bdmac97: I know very little about iPhone programming so forgive me if this is ludicrous but just thinking out loud...We had an app launch on launchly awhile back that was basically trying to be the iPhone version of GetSatisfaction or UserVoice.  You could plug in their code into your app and it would handle feedback and bug reports for you.Maybe there's a market for something similar for A/B testing on iPhones.  If it's a tricky problem to solve, even better cause then people will pay you for it.Initial thought w/out knowing anything about the security model is can you set up config files or even remote code on a server somewhere and then access it from your code on the iPhone using an API key?  If you can then you could maybe set up multiple config files on the server and have your code load different versions randomly and report back statistics...Of course that brings up an interesting point.  What would you be A/B testing in an iPhone app?  The user has to have already downloaded/installed your app.  At that point there's really not any landing page or funnel to test like there is on a website.  Obviously you can still A/B test internals just to improve the app which will affect ratings which can affect downloads (conversions).Anyways, just thinking out loud here.