Review my startup: Parking Ticket Reminder/Payer
teej: Design: I like your simple design for one reason - your call to action is up front and straightforward.  That is ruined by the bright yellow box right next to it.  I can't stop looking at it!  Take it out or tone it down a lot.  The design needs some obvious work beyond that, but the fundamentals of your site are better than most.Marketing:  You aren't selling a "Parking Ticket Reminder/Payer", you are selling a system that ensures your customers will _never pay a parking ticket late again_.  Benefits, not features.  Focusing your marketing message not only helps increase conversion, it also forces you to outline who your customers are.  In this case it's obvious - people who get lots of parking tickets.  Write your copy to those people!Idea:  definitely interesting.  I know a handful of people who would uses this -today-.  Also, thank you for thinking about revenue up front!  Not enough people do this.