Should I give up?
cdibona: An few arguments for giving up:You aren't ready, financially, to see through even 1 year of unprofitability. Give up while your credit rating is intact and before you have to fire your friends who might go along with your idea/dream. The market is a  disaster for unproven, new offerings that you describe as 'mildly postiive'. Hell for most companies, if you cut a sale -today- you  wouldn't be paid until October or later.  I'd say that if you give up now you'll have enough time to get a job worth going to work for and get paid in time for your November deadline.If you shut down now, you can skip a bunch of calender year bs in 2010 and keep it all in 2009. You can stop paying/playing accountant, lawyer, marketer and pr person. You don't have to clean the toilet, do the corp taxes and reporting, ship an mail, vacuum the floor and maintain the copy machine. :-)Sorry if I seem negative, but not every idea works out the way you might like. Don't send good money and time after bad. I've had two companies fail, both taking time and one taking big old hunks of cash with it. I don't regret it, but I don't regret shutting them down, either. Well, maybe a little....