Can Google AdWords help local pizza?
earl: well, yodle and reachlocal, amongst others, are trying to answer that questionIn general, though, it's hard to do well.  Problems include the fact that many people don't turn to google first thing for pizza, that google still doesn't do a good job looking up businesses by name, that even with geo-targeting food delivery is hyper local and very competitive, that even yelp and seamlessweb have interesting penetration in only a tiny handful of cities, etc.  Frankly, I don't really think the internet is the wave of the future for a lot of restaurants -- I'll find out about them from word of mouth or from walking around my neighborhood.  Plus, adwords is expensive, and irrational competitors can drive keyword prices sky high.