Do you workout? Review my startup
pedalpete: Well it doesn't look like you have much content.
The after looking around a bit, i found the 'shop' icon, but thought I was already in it, as it was highlighted. But clicking on the shop brought me to an alphabetical product list by brand. 
Is this really the way people shop? 
Particularly on a site which is loaded with reviews, I'd expect to shop by product type, and then make a purchase decision based on the reviews/scores. 
The way you have it, as far as I can tell, you are expecting people to select a brand, and then look at the products by that brand. That doesn't seem efficient or effective.You really need to work on usability. You've clearly done design work, but navigation needs a lot of work.