What's a Non-Programmer to do?
caffeine: Your role is to figure out who wants to buy your product, and how your product can be more like what they want to buy.  Hint: If you're not rich yet, you haven't answered this question correctly.What's your story?  Are you selling Chinese characters, or are you selling worldliness and adventure?  Or time-saving?  Or maybe profitability due to Chinese-reading employees?  Hint: you started this as college students learning characters and thinking about ninjas.  College students are poor.  Business people who want the fastest way to learn something that makes them rich, are rich.You need to be watching LOTS of other people use the product, and thinking every minute of every day about why your Skritter is actually a totally essential part of their lives.  Hint: this means you're almost never in the office.  So it's your job to find out what that is, and fix it.Finally: Can I use it on an airplane?  Language products that I can't use intensively on a flight to the country in question are a waste of time.