What's the worst thing that could happen to Google?
fauigerzigerk: They might find themselves on the wrong side of the growth divide. Advertising money follows consumers ready to spend. US consumers are badly indebted. Most of the growth is going to be in emerging markets.I get the feeling that people there may prefer their own national champions as they become more confident and less inclined to favor foreign brands.The fastest growing regions often shape the fashions and trends. The people closest to those developments will recognise new trends first. So if there is some kind of paradigm shift in the making it may not be google who gets it first.On the other hand I do remember the Japan hype of the 1980s. The japanese were supposed to take over everything until their own bubble burst. It's so hard to make predictions (at least about the future as they say)