What if I don't have an idea?
jdavid: ok, step one skip the great idea thing.   the reality is that the internet is a large enough for competitors in any market.step 2 is build something you know well, it will make it easier to copy and you might find a few things to innovate on later.  i have tried the big bold approach and i end up having to scale back my plans, its so depressing.  Looking back i would rather be dealing with problems as i grow.step 3 repeateventually you will find a team of people that are doing things that are interesting.step 4 end loop, profit, retire