What's actually "defendable" about web startups these days?
lunaru: What keeps Coke defensible from Pepsi?Sure, "execution" is a loaded word, but if you break it down, a successful startup is a magical combination of marketing, product, design, distribution, customer service, analytics, market knowledge, positioning, network effects etc. All of which, when executed well, strengthens and reinforces a brand that the end-consumer loves to rally around.Your IP should be a means to this end, not the other way around.