Tips for coming up with a new web startup name
tjic: There's a ton of info on the web.  Google things like "picking a brand name", etc.From a trademark perspective, you don't want to be "books.com" - it's too generic.From a mindshare perspective, you also don't want to be "wrejiorgsdf.com".The sweet spot is just off-center of the topic.  E.g. Amazon - the world's biggest bookstore.  Your brand is distinct from (and hence more memorable than) the thing you sell, but it is EVOCATIVE of a trait that you are bragging about.Many folks go with Latin and Greek roots (because they are the basis of much of English) to play the "evocation" game.The names of my two startups are decent ,but not insanely great.SmartFlix - the "smart" brings out the educational component (and also reassures customers that it's a wise decision to rent a video from us), and Flix has been a synonym for movies for almsot a century.HeavyInk - the "ink" references the artwork and the history of comics, and "heavy" has a slight outsiderish / authentic connotation (heavy metal, "deep" , "profound", etc.) that also helps make the subtle point that we carry every comic that's available (far more than your typical bricks and mortar store).And, of course, the important thing is that both domains were available in the .com TLD.Travis J I Corcoran, President
SmartFlix--
http://SmartFlix.com/
web's biggest how-to DVD rental store