No-names, tell your story on how you got PR coverage
webwright: So, we are in YC, but we'd gotten onto TechCrunch etc multiple times before we were, so I'll respond anyways.  You don't have to be "somebody" to get PR coverage.YC espouses building something people want.  To get coverage, you need to build something people want to talk about.  You can substitute connections, bulldog PR folks, or hurl money at the problem, but IMO you should never attempt PR until you're pretty sure you have something to talk about that makes a reporter say, "Holy crap-- that'll make a good story".The common response is that it's really hard to be worth talking about with a boring product, right?  Because no one wants to talk about shoe companies (except Zappos) or project management software (except 37Signals), right?  If your product isn't inherently interesting, you need to craft a different story.  About customer service mania or simplicity.   Or how the idea came to you.  Or how your founders are living cheap to avoid funding (TicketStumbler has done a killer job here).Seriously, read "Made to Stick", or at very least read the summary. http://www.madetostick.com/excerpts/