Is buying market research worth it?
HeyLaughingBoy: I haven't paid for research data, but just this weekend I used the free summaries given by some of the online market research firms to evaluate my current idea. For me that was all the data I needed to see that my idea was worth progressing with at least to the next stage.Note: depending on the industry you're targeting, sometimes really valuable market analysis information can be found on websites of trade rags dedicated to that industry.