What are some important "failure" lessons learned while doing your startup?
azharcs: One of the biggest lessons i have learned is you need a very good and dedicated partners. You will find lot of people who want to be partners who will stay with you during good times but go away when times get tougher. Find people who believe in Not giving up and who can work hard.
The other part of Start Up failure is people look down upon you and start giving you advice. In some instances you might be even branded a Loser for failing. You always have to be very sure of what you are doing and be very confident. If you don't believe in yourself, others won't too.