What does your startup's name mean?
pedalpete: You'd be amazed how few people can figure out what your name means and why .I named my first company ZiFiMusic because it was a online radio play, and it sounded kinda like HiFi & WiFi (this was years ago when lots of people were just equating WiFi with internet). 
Of the few people who ever heard of it, a high percentage referred to it as (Ziffy), 'cause they just didn't get it. But I asked them what Ziffy meant to them and they said 'fast', so I figured that was still good.With my most recent name, i went with HearWhere because it shows you where you can go for live music so Where do you go to Hear. People get that instantly. 
Except both words have multiple spellings (HereWear, etc.). 
Lesson Learned. Hopefully I'll do better on my next try.