How do I startup if I'm not a developer?
HSO: I wouldn't dismiss the "learn to code" advice altogether. Can you do/learn enough to build a prototype? Perhaps one iteration level beyond? Then you're good to go, IMO. Getting to that prototype, you learn what is difficult and what is impossible for you. During the time it takes you to build the prototype or first crummy version of your idea, you are learners and as such can more easily connect with your local gurus than as business types who WANT something. You learn what is difficult and what is impossible for you, that is you get a grip on your coding problem. You will also learn to appreciate who of your gurus is helpful or has the expertise you need. Not to forget, someone who "just" wants a stupid technical monkey to code his brilliant business idea will always be resented by the good monkeys. A modicum of knowledge or passion for the subject makes a huge difference in perception and respect, for both sides.