What am I doing wrong here? (PR/Marketing an app)
qeorge: You need a more compelling story. "Cool new website" isn't a story that works on traditional media. Try to find a way that the Windy Citizen is helping the people of Chicago's real lives.Consider these headlines:Local Website Rallies Community In Search For Missing BoyMayoral Scandal Galvanizes Citizens Against CorruptionSchool Redistricting Plan Draws Fervor, Online and OffAll of these stories could be largely or entirely about WindyCitizen.com, but are interesting to a larger demographic.Once you've found your story, write the article yourself, then break it down into bullet points, anecdotes, facts, and statistics to send to reporters. Writing this article should be as easy for them as paraphrasing a Wikipedia page.Be direct in your request, and make sure they know that other news outlets are interested in the story. Local news won't want to miss anything their competitors will be covering, even if its a dog show.Good Luck!