Good Sources of Coverage?
gscott: 1. A press release is great, a lot of people pick up on it and it gets indexed heavily by Google.  Go to prLeap.com for the best prices.2. Go to adbrite.com and spend $5 a day on a run of network text ad or go into there directory and find sites with about 1000 to 5000 visitors and sign up for the CPM advertising.  It will cost you about $.05 to $.25 a day per site.  I use it, works good, and is a great price.3. Search for "web2.0 directory" on Google and submit to each one.  I did that and from one submission I was blogged 60 times in a span of 2 weeks.  I still get good traffic from that experience.  Wish they were bigger blogs but the traffic overall combined is not bad.4. Google adwords is usable even on a small budget, I advertise on about 3 keywords and spend about $2 to $3 a day roughly.  Just find some keywords where you can get into the top 3 for less then 35 cents a click.  You will have to be a little creative but it is worth it.  I find even if I am ad #7 it is still fine, not as good as being ad #1 through #3 but more affordable.