What's up with Red Bull's pricing strategy?
jgrahamc: Perhaps Red Bull takes into account some discrete pricing jumps that people might have.  For example, suppose a single can of Red Bull costs $1.50 (you haven't given that price, but I think it's important) and I go in and see that 4 cans cost $5.  So I see that it's a good deal and it's just a five dollar bill.But when I get to 24 packs I'm in a whole different league and not thinking of an individual note.  Now we're talking serious money.Or perhaps Red Bull buyers can't do arithmetic.