No-names, tell your story on how you got PR coverage
raffi: With Feedback Army, I subscribed to "usability testing" blog keywords via Google alerts, and then occasionally taking some time to ping bloggers about my service.  Ditto to giving away something to the bloggers.  Make it as frictionless as possible for them to try your stuff.By as frictionless as possible--make it so they can click a link and immediately without doing anything--see what your product does.I also found having a media kit is useful and point them to it.  In the media kit try to have a short/non-markety summary of your service, logos/graphics for their use, relevant links, the bios of your team, and direct contact information.