What kind of CPMs are you getting for your ad-supported site?
ilamont: I am not sure what kind of sites you are interested in (social/media/verticals/etc.) but CPMs for online news/commentary and some online communities have been really hurt by an excess supply, and the fact that many companies have pulled back on marketing. That's one of the reasons that house ads, AdSense, and ad networks are showing up when you visit many of these sites.Federated Media currently lists CPMs for TechCrunch between $23.40 and $26, based on three largish display types (see https://advertisers.federatedmedia.net/explore/?site=techcru...). The Mommy Blog is considerably less according to the FM rate card -- $4.55 for a square button up to $18.20 for a medium rectangle (which it says is sold out -- no inventory left).FM takes a cut, of course, but handles the nitty gritty sales stuff that a lot of blogs don't like to deal with.