How Can Ads Not Suck?
petercooper: Bring down the editorial/advertising wall. Seems to happen a lot online but I think it's going to explode even in the established media once the efficacy of advertising tumbles. More payola, more "product placement", more links within the actual content to advertisers..Industries tends to find a way to win (or at least fight hard). Our content is going to get a lot worse rather than the advertising better, IMHO.