Upsides and Downsides of Facebook Integration
Spyckie: A suggestion - your question is too vague. At the very least, tell us if you're looking at Facebook for mass marketing or integration with your site.Without any context, I'm going to assume you're asking about Facebook as a time waster. It does have tremendous power to draw people who already waste a lot of time to waste more time. In this aspect, the opportunities here are terrible because this market is already flooded with games, social comparisons, or super poking your friends to death.