How to sell?
russell: I once tried to turn myself into a salesman, but I coulnt.  I think that an engineer has to love selling to sucessfully make the transition.  One thing that worked for me was to use an intelligent, personable woman to do the initial setup.  Then I would come in for the in-depth pitch.  It was a lot more comfortable for me.  It is important, however, for you to learn the sales process from a good book or, better, a good coach.  Engineers tend to over pitch and over promise.  There is a non-obvious point in the process to shut up and take the order.