How do I sell my expensive niche software w/ no sales background?
jonah: It sounds like you've been benefiting from referrals already. Don't give that up. Academics talk to each other you know. They also go to conferences. You might consider attending.I do a lot of work for clients in the apparel industry and it's all been referral. I also try to go to the bit seasonal shows in Las Vegas and get my current clients to introduce me to other people they know there. Start conversations.