Best approach for taking on well funded competitors ?
jacquesm: I've been in that situation, but we were 'all in', so, no part timers, just full timers.Our competitor was funded with 30M and had two major brands supporting them through bundling deals. If it had not been for major mistakes on their side (fancy office, some idiot MBA as a CEO, out of control burn rate) I doubt we would have survived.As it was though, we won the battle by simply outlasting them, as soon as the big money was spent and they still couldn't turn a profit the investors refused a second round and the company was shut down.I recall one conversation with that CEO during a talk about a potential takeover and he told me that 'You are going to lose this, because we are playing chicken on the highway and we have just thrown out the steering wheel'. Not six months later they were history.