What's a Non-Programmer to do?
JoelSutherland: There are a million non-programming things to do in a startup.* Talk to schools/teachers to get them to try your software - especially study abroad programs.* Reach out to Chinese community centers* Write.  Write for your blog, guest blog.  Do everything you can to find people in your target audience.* Learn SEO.  Hunt down and win your keywords.  This only takes time.You don't have money for traditional marketing. And you are worried about having too much time.  Fortunately non-traditional marketing takes much more time than money.