Showing off customer feedback useful to you? (new from YC 07)
jasonlbaptiste: this is really really smart and a potentially big market.  any smart site (ecommerce or whatever) has testimonials.  the problem is, they're fairly static and people see them as possibly unsubstantiated.  if i tweet "I <3 my iPhone" and its linked on your site, you cant ignore that.  throw in the other sources too.