Feedback on Braintrust.io's new homepage
cheesemuffler: Hi Tawheed - looks like you've got a slick product there! Problem is a visitor to your site has to be really motivated to trawl through all the stuff to work out what it is. A few points (most echo apsurd's comments):* The large/desaturated product-shots are too confusing - a significant proportion of your visitors will be confused by these - I was. I thought they were the sales site.* I was desperate to be told what it is. Front-and-centre, first thing I read. I get the yellow box is trying to do that, but, I read it as: 'Buzzword Buzzword for your company. The fastest & simplest way to buzzwords.' I got nothing from it.* Scrolling down (a long way) - the first information dense part of the page appears, listing features, in a seemingly random order.. Ok, my data will be private, but, WHAT IS THE PRODUCT?* Benefits before features - people want to know how it will help them, not what bells-and-whistles it's got.* The demo video is good, but long. People will need to be pre-sold enough on the product already to sit through it all.The page/site isn't customer focussed enough. It's 'conversation' needs to go like this:* Our product is THIS.
* Do you have problem X? (and Y, and Z?)
* Yes?
* Well, our product solves everything.
* Here's how it does it, and here's how your future will look and feel when you use it.
* Sounds great huh?
* Give it a try by doing this - no risk, you can do it for free!'THIS' in the list above should be phrased using the words that your customers use. Not clever, not fancy - the exact words they use. The only way you can find this out is by getting out of the building and going talk with them (Customer Development style).If you don't know how to explain the problems it solves, again, go and ask your prospective market what problems they have, and make note of the words they use to describe them (this is where I think apsurd's suggestion to narrow your niche makes sense).Currently your site's conversation is more like:* Buzzwords
* Confusion
* Our product's nice and got stuff in it
* Give it a goPerhaps the following might be a bit too 'salesy' for your liking, but you should be able to pick up some good tips: SEOMoz landing page overhaul case study http://www.conversion-rate-experts.com/seomoz-case-study/ - I can also recommend
signing up to get the annotated PDF, it's full of interesting points.Best of luck with it! Your product looks very good - niche it down/focus on a narrower market, then get out there and talk to your prospective customers to find out how they want to be sold to!