How to turn self-employment into employment? 
CyberFonic: Two extra things you could consider:1.  Think of what you'd like to be doing and accentuate those achievements that reinforce your past success in the areas that will allow you to do more of what you want.2.  In my experience, generalist experience often helps you in tricky situations once you have the job.  But, it doesn't win you jobs.  Recruiters will gloss over that stuff or even simply reject your CV.  Accentuate your strongest skills and achievements that clearly demonstrate them.In the current job market, you want to position yourself as someone who consistently delivers above average results that can't be off-shored.  So all those learning experiences (failed startups) are best papered over.