"Basic SEO"?
noodle: here's the basic set of rules i adhere to:1) only pick a few keywords.2) make sure you have those keywords in the title tags, in an h1 that either copies or restates the title, and in an h2 that is basically a site summary sentence/paragraph.  you can use css to hide or image replace the h1/h2.3) get some other sites to link back to you.  old, established, trusted sites are best.  avoid link farms.  avoid becoming a link farm yourself to obtain links.  links with "nofollow" attributes don't count.4) the url you have helps.  whether it is yourkeyword.com, your-key-word.com or whatever.com/your-key-word, it isn't a huge thing to worry about (especially if you can't help it).  but it does help to have the keywords in the url in some form.5) in the end, content trumps most things.  search engines are smart enough to recognize most spammy things.  if you want to get good results, produce a good webpage with good content.