SEO today, what's it all about? 
byrneseyeview: A little SEO is worth it, whether or not you know what you're doing. You can read the free stuff on SEOMoz to get a good idea of best practices.Essentially, SEO is a way to showcase your content so it's more obvious to search engines that your site is about whatever it's about. That means:* Fresh content.
* Titles and subtitles relevant to what you're talking about (no "mystery meat" headlines -- if you're writing about website usability, say "Website usability," not "The business mistake that could cost your customers").
* A reasonable amount of self-promotion: if you know what you've written could help someone, tell them so; if you see a blog that you like, ask to write a guest post.
* In every online interaction, make sure people see that you know what you're talking about -- and make it clear that for the good stuff, they have to pay.I write a blog about SEO copywriting: http://www.byrnehobart.com/blog/ Read it for more.