Press Release Effectiveness? Advice?
zacharye: As someone who writes for a blog with a relatively large reach, all I can say is do it and circulate it as best you can. You never know who might pick it up and what kind of links may ensue.As to circulating it, a [reputable] PR company is a good bet but hardly free. There are services such as PRNewswire that are comparatively cheap - and assembling a mailing list of your favorite (and other relevant) blogs / news sources is free!