 Launching?
brianlash: Throw the launch mindset to the wind.I think our preoccupation with a huge launch owes more to its sexiness than to its practical importance for a startup. You may catch lightning in a bottle with a launch that's met with a ton of fanfare. But you can also build an enduring success by focusing your time and energy on sale #1, then #2, and so on.Your odds are long one way or the next (and granted things change when you need to observe network effects to succeed) but it seems it's almost always the better shot to build fast, iterate faster, and lean into whatever success you find along the way.