Feedback on our startup - http://12seconds.tv
Mystalic: Let me give you some analysis:- Interesting concept, video is slowly gaining ground, so it seems like a natural evolution from Twitter.  WITH that said, 
- The design does need work - it's simple, which is good, but it's unappealing.
- Good front pitch on the site, but not great - it needs to be more interesting.
- You need to justify WHY I should take the extra time to hook up a webcam and record my 12 second snippet than just Tweet it - this seems like too much time for something as simple as a status update.   Convince me this is a better method and just as easy and you'll get customers. 
- Trot out the appealing people.  We're a very physically-minded society, the cute girls and interesting guys will get you hits, maybe even a viral one. 
- Great job on TechCrunch!  I'll keep watch.  And yes, I'd enjoy an invite (ben@benparr.com)