Subscription web sites: How did you get your first customer?
matthewking: Open your product to beta testers, and hopefully once the beta period stops, a certain percentage of the testers will have built a reliance upon your software, and sign up to the paid account.You can also use the testers for testimonials etc for your site. A referral fee will then help push your current customers to recommend it to their friends.It'll be a lot easier to find people to sign up for free, then it will to sign them up immediately for a paid account.You can then convert them later :)