When to approach the press for coverage?
SingAlong: Thank you for your words.But if I go for local press coverage now (which is my only target since my service is local too), what data should I provide them with apart from about the service which is already displayed on the website?Should I tell them about the current SMS traffic with my service and the number of users or any other info?Also I was thinking if I could also give her a hint that we could collaborate with them for SMS announcements and stuff like that for contests or polls their newspaper conducts. Should I mention such stuff in the first mail itself or should I go slow with the press. I haven't dealt with the media anytime, but have heard some say that the press guys are really in a hurry always since they have a lot of data to wade thru for interesting news.