How do I sell my expensive niche software w/ no sales background?
edw519: I believe in keeping things simple.  This project sounds like your pride and joy; you've put a lot of yourself into something that solves someone else's problem quite well.Talk to them, understand their problem, and then show them how your software solves their problem.  Remember, it's all about them, not you.  That's it.  There are a lot of other details, but they are just that: details.Focus on solving your customer's problem with your offering.  Be yourself, care, and let the journey take you to their solution.