What's a Non-Programmer to do?
there: "businesser" people can do marketing and user support.  use google and twitter search to find people looking for what your product does, but don't know about your particular product.  reply to them personally and try not to sound too spammy.same for user support.  reach out to your current users and find out what they like and don't like.  gather feedback to deliver to your more techy partners who can do the actual implementation.