Are you working on a desktop software?
utnick: I made a shareware app once that received a grand total of 1 sale lol, but it was an interesting learning experience.- I used e-junkie.com for sales and distribution, it works really well, plugs in with paypal and automates everything- I offered a 4 day demo trial, 1 in 300 people that downloaded the demo went on to purchase, although my product wasnt very good the numbers for others ive read are still very low.. tons of people just download apps just to try with no real intention of buying, this makes adwords advertising hard to make economical unless you convert REALLY well or price really high- download sites never sent me very much traffic, but I was in a very crowded niche ( typing teacher programs )- if you are developing for msft, make sure you test your program an various versions of windows.- Really polish your software, I made the mistake of throwing something that wasn't very good out there. Your software has to be VERY GOOD to get people to pull out their credit cards. You really need to be the best in your niche. You cant think that 'oh photoshop makes 100 million a year, I just need to make a photoshop clone that has 1% of the features and is 1% as good, then I'll be a millionaire' It doesn't work like that.