Which blogs did you contact to get coverage when you launched?
jdrock: In the past, I have emailed blogs that have just written a story about a topic relevant to my company.For example, when GigaOm wrote a store called "Where's the money in casual gaming?", I emailed them saying "Hey, we've got a great way to monetize casual games."  Their staff picked up the email and forwarded it to one of the writers.Since then, we have relied on a PR firm to get press.  It costs money, but it can be very helpful.  We are fortunate enough to have found a local, well-connected, and relatively affordable firm.