How Can Ads Not Suck?
qjz: Try a classifieds model where content providers don't place any advertising on their pages at all. They then put a "Classifieds" link on desired pages, that takes you to another page filled with targeted advertising relevant to the article or site as a whole. As a bonus, let the content providers have an opportunity to select or vote on ads to reward quality and improve relevancy. The classifieds page doesn't even need to come from the referring site, as it is completely separate from the content. If advertising is so wonderful, this model can't fail. It's less intrusive and encourages the advertising industry to provide something of value.