How do I get to that next level of traffic?
jchor: I have a few theories and quick ideas on this..For starters, are you partnering with any other companies?  I think the synergy of having working relationships with other companies are a great asset since they will actively promote you while you promote them and so on.Secondly, do you have any viral aspects / proposition for your site?  I haven't seen it so I can't tell.. But if you positioned yourself such that a small niche group must have and use your site then I think that's a great start since the group will be self-replicated the newly spawned groups will self-replicate more, hence viral.Thirdly, have you looked at the discoverability of your site?  Look for patterns of how your users are finding you and how they are not.Last, SEO is the hot term for these days and I think for a good reason.  Imagine if I did a google search for something related to music and your social website always shows up as #1 / #2 in the search results?  I have a lot of ideas on how this can be done.. but I guess I'll try it out on our stealthy startup first.. and if it works and we become widly successful then I will defintely blog and share about it. =).