Feedback on my startup and advice for the big pitch
lowkey: Thanks everyone for your feedback. Please keep it coming.For those who are curious here is a bit more context:
The company was founded to commercialize technology developed by our founder, an electrical engineer with 15 years of hardware development experience. His first big project at the age of 15 was a pirate radio station he built from scratch in his bedroom. He has been innovating ever since and has developed multiple novel electronics and radiometric products over the course of his career.The other two co-founders have equally impressive backgrounds. One co-founder has over a decade of senior operations and intellectual property expertise. The second co-founder has over ten years experience in sales, marketing, and product development with both Fortune 1000 and several startup ventures. We do not have extensive lighting industry experience but instead have taken a hacker's approach to both the engineering and market challenges.I am looking forward to sharing more about our 'secret sauce' but am limited until our provisionals are filed.We are currently filing our first patents covering improvements in brightness, color rendering, control, thermal management, and cost - significant problems that have so far prevented widespread deployment of LEDs for  mainstream lighting.Although our technology can be broadly applied we are focusing on launching a standalone consumer floor or desk lamp and have partnered with leading design partners to develop a simple, affordable, and attractive enclosure. We are not developing an LED light bulb but instead are focusing our resources on launching a lamp with breakthrough price performance to be sold over the internet to eco-friendly, design-savvy, gadget-geeks.It will be as bright as a 100 watt incandescent light bulb but will consume a fraction of the energy, last up to 50x as long and will allow users to control the color temperature of light in addition to brightness. We expect it to sell for under $200US and we will be in Beta by Q1 2009.