Do "Lite" versions "work"?
mtinkerhess: I released a Lite version of my first app. The download rate of Lite to Paid was about 50 to 1 -- no more sales than I had been doing before.The goal with a Lite version is to provide enough functionality so that the user sees how great your app is and at the same time enough restrictions so the user feels compelled to pay for the full version. Among many other mistakes in making this app, I didn't strike the right balance -- I let functionality take too much of a hit without showing the user clearly how the paid version would be improved.