Advice or Resources on Revenue Sharing?
answerly: If you have an average cost of acquisition through other paid media channels then that may be a good starting point.One good exercise is to try and determine the current value of the partner's inventory (emails, placement in publications, etc) that will be used to promote the co-brand.  Your goal should be to structure the deal in such a way that you can meet or exceed the current value of that inventory for the partner and still be economically viable for you.Also, you may want to think about developing a tiered structure that gives monetary incentive to the partner if they deliver higher volumes of leads/sales.Hope this is helpful.