Subscription web sites: How did you get your first customer?
whyleyc: Offer a compelling free service that reels users in and then sell added-extras in the subscription account that they can't live without - aka the "freemium" model.This is what 37Signals do so well, we operate a similar model at Zamzar and more recently Animoto seem to have struck gold with this approach - with them you can cut a 30 second video mix of photos and music, but if you need more time you have to pay.