"Basic SEO"?
joel_hughes: "Basic SEO" to me would be doing a good job of understanding the client's products & services during the design process and making sure these come across well in the build - especially with good URLs (eg http://www.mycompany/weoffer/service-name/ etc) plus making sure that key page website copy is written in light of the obvious keywords/phrases for their industry.If the above sounds obvious then you'd be amazed how many sites I come across which blatently ignore this - if you don't put the raw ingredients into the mix - Google aint ever gonna bake you a cake!Basic SEO (to me) is NOT:
- advanced keywords research
- advanced off site SEO tactics
- probably not keyword/time trackingJoelPs I never really class Adwords as SEOPps apologies for any typos - on my BB